Albert Warner officially marking the beginning of The Great Depression, Albert saw that the studio was in need of additional star power in order to survive. Following Albert's advice, Jack and Harry Warner acquired three Paramount stars (William Powell, Kay Francis, and Ruth Chatterton) for studio salaries doubled from their previous ones. This move proved to be a success, and stockholders maintained confident in the Warners. In late 1929, Jack Warner would hire sixty-one-year-old actor George Arliss to star in the studio's film "Disraeli". To everybody's surprise, the film "Disraeli" was a success, and Arliss would win an Oscar for Best Actor
Harry Cohn The initials officially stood for Cohn, Brandt, and Cohn, but Hollywood wags noted the company's low-budget, low-class efforts and nicknamed CBC "Corned Beef and Cabbage." Harry Cohn managed the company's film production in Hollywood, while his brother managed its finances from New York. The relationship between the two brothers was not always good, and Brandt, finding the partnership stressful, eventually sold his third of the company to Harry Cohn, who took over as president, by which time the firm had been renamed Columbia Pictures Corporation. Most of Columbia's early work was action fare starring rock-jawed leading man Jack Holt. Columbia