Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola with Lime form with the mondegreen "You put the lime in the Coke, you nut." Coca-Cola with Lime was available in the United Kingdom in green bottles, as was other citrus flavour Coca-Cola with Lemon but in clear bottles the year before, as a limited summer edition in 2006. Coca-Cola with Lime was also available in Sweden, but is now discontinued. It was also tested in the Netherlands as limited summer edition 2005, and is now widely available in that country. Coca-Cola with Lime is also available in Singapore. The Coca-Cola with Lime beverage was also given a limited edition run in