Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Vanilla Coca-Cola Vanilla Coca-Cola Vanilla (commonly referred to as Vanilla Coke) is a vanilla-flavored version of Coca-Cola, introduced on May 8, 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007, the UK in 2013 and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years, however, it was again discontinued in the UK in Summer 2018.