Coca Cola Corporation the name and formula, and abandoned the troubled corporation, starting, without its other principals, a new corporation, The Coca-Cola Company. In the same year, Charley Pemberton died at the age of forty, after an apparent overdose of opium, as he was probably addicted to it like his father. The Coca-Cola Company remained vulnerable, until the inactive Coca Cola Corporation's charter expired in 1908, to legal challenges from it. Coca Cola Corporation Coca Cola Corporation was an Atlanta, Georgia company, the first large-scale manufacturer and marketer of beverages based on the Coca-Cola formula, and closely related to The Coca-Cola Company, the
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio