Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Kia-Ora in the ever-expanding range. No-added-sugar variants were also created. Kia-Ora continued to prosper throughout the 20th century, with the World Wars only affecting the brand slightly in terms of production. The brand remained popular amongst children aged 3-10 in both Australia and the United Kingdom. From 1953, Kia-Ora was advertising with full-colour posters. In 1961, Kia-Ora was sold to the Campbell Soup Company of the US. The brand became popular in the 1970s within the UK. It was widely available in cinemas as a ready-to-drink product in cartons, paired with an advertisement spoofing the Columbia Pictures logo. In 1982, Kia-Ora