Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca Cola Corporation Walker as the principals. With Candler and Walker soon at odds with Charley Pemberton, his father announced that it was the rights to the Coca-Cola "name" but not the formula that he had conveyed to the son. Though he remained a shareholder in Coca Cola Corporation, the son left the company in the summer of 1888, and began selling a lower-quality version of the beverage, under the name Coca-Cola. Fearing this would erode the value of that name, the corporation renamed its product as Yum Yum and then as Koke, with poor success. Candler decided by 1894 to focus on