Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
E-card known as marlo.com (located at marlo.com until Oct 2010, now moved), began developing the Internet greeting card, a digital Internet card including a fixed or suggested greeting as well as an image. When the Internet Archive began capturing Web sites across the Internet in the fall of 1996, it created a reservoir of information about E-card development by preserving Internet history from that time and from earlier time-marked Internet pages captured at that time. The Awesome Cards web pages, captured on Nov 10,1996 and available at the Wayback Machine demonstrate its development of the cyber greeting card through the year