Moulin Rouge was also constructed in 1889, epitomising the spirit of progress along with the culturally transgressive cabaret. Japonism, an artistic movement inspired by the Orient, with Henri de Toulouse-Lautrec as its most brilliant disciple, was also at its height. Montmartre, which, at the heart of an increasingly vast and impersonal Paris, retained a bucolic village atmosphere; festivities and artists mixed, with pleasure and beauty as their values. On 6 October 1889, the Moulin Rouge opened in the Jardin de Paris, at the foot of the Montmartre hill. Its creator Joseph Oller and his Manager Charles Zidler were formidable businessmen who understood
Alfred Choubrac poster artist of his time. His most famous poster is that of "Au Joyeux Moulin Rouge", based on the popular Parisian nightclub Moulin Rouge. The 1880s and 1890s were an intermediary period in the development of the poster in which its primary political function shifted to a primarily promotional one as advertising in the emerging consumer economy. In April 1891, under orders from the Minister of the Interior, the prefect of Paris, Henri-Auguste Lozé, seized and destroyed hundreds of posters considered to a violation of public decency. Many artists and their printers were charged. Several of Choubrac’s posters were prohibited