1996 Summer Olympics the former Olympic Stadium and surrounding parking lots and reconfigured the stadium for a second time into Georgia State Stadium for its college football team. The 1996 Olympics are the most recent edition of the Summer Olympics to be held in the United States. Los Angeles will host the 2028 Summer Olympics, 32 years after the games were held in Atlanta. The 1996 Games were covered by the following broadcasters: The 1996 Summer Olympics relied heavily on commercial sponsorship. Coca-Cola, whose corporate headquarters is in Atlanta, was the exclusive provider of soft drinks at Olympics venues. The company also built
Coca-Cola Enterprises paid over $15 billion, including a redemption of Coca-Cola's 33% shareholding in CCE. Coca-Cola wanted the business in their asset list because they felt it would save both consumers and Coca-Cola money. Coca-Cola also spun off its small European bottling division to "New CCE". The acquisition closed on October 3, 2010. On August 6, 2015, Coca-Cola Enterprises announced that it would merge with Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke AG, a subsidiary of the Coca-Cola Company, into a new company to be called Coca-Cola European Partners PLC. Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products.