Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Kia kaha Primary School (Kia Kaha). Queen Alexandra's Mounted Rifles (QAMR) an armored regiment based at Waiouru uses Ake Ake Kia Kaha as their motto. Kia kaha is also used in the film "Forever Strong", and is the motto of the Highland High School rugby team which features in the film. The trainers of Beachbody's Les Mills Pump home workout program also use this phrase regularly throughout the program. When the 6.3 magnitude earthquake hit the New Zealand city of Christchurch on 22 February 2011, following the 4 September 2010 earthquake, "Kia Kaha" became the iconic phrase used by family and friends