Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Coliseum Coca-Cola Coliseum Coca-Cola Coliseum is an arena at Exhibition Place in Toronto, Ontario, Canada, used for agricultural displays, ice hockey and trade shows. It was built for the Canadian National Exhibition (CNE) and the Royal Agricultural Winter Fair (the Royal) in 1921. It was formerly known as the Ricoh Coliseum, and since 1997 it has been part of the "National Trade Centre" exhibition complex. It serves as the home arena of the Toronto Marlies ice hockey team, the American Hockey League farm team of the Toronto Maple Leafs. For the 2015 Pan American Games the venue hosted the gymnastics competitions