Bt brinjal it is a major food crop in India, brinjal production is relatively low with fruit and shoot borer infestation a major constraint to yield. Proponents of the technology believe the Bt brinjal will have positive effects for the Indian economy and the health of the farmers. Field trials conducted on research-managed farms carried out by Mahyco and the Indian Council of Agricultural Research suggested a 42% pesticide reduction and a doubling of the yield was possible. The economic gain for consumers, developers and farmers was estimated to potentially be US$108 million per year with an additional $3–4 million saved due
Fruit by the Foot and flavors are used to synthesize the various flavors that Fruit by the Foot offers; for example, the strawberry variety contains no actual strawberries. Meanwhile, the British equivalent, Kellogg's Fruit Winders, contains real strawberry purée and uses plant-based colorants. Fruit by the Foot contains no protein, fiber, iron, calcium, or Vitamin A. Since the 1990s, the paper backing has been printed with games, jokes, or trivia facts – though not all flavors have it, such as 'Rippin Berry Berry', and 'Berry Tie-dye'. In early 1999, Nintendo and General Mills worked together on a promotional television advertising campaign costing $5 million.