Charles Francis Richter developed a logarithmic scale to measure intensity. The name "magnitude" for this measurement came from Richter's childhood interest in astronomy - astronomers measure the intensity of stars in magnitudes. Gutenberg's contribution was substantial, but his aversion to interviews contributed to his name being left off the scale. After the publication of the proposed scale in 1935, seismologists quickly adopted it for use in measuring the intensity of earthquakes. Richter remained at the Carnegie Institute until 1936, when he obtained a post at the California Institute of Technology, where Beno Gutenberg worked. Gutenberg and Richter published "Seismicity of the Earth" in
Apparent magnitude further qualification, it is usually the V magnitude that is meant, more or less the same as visual magnitude. Because cooler stars, such as red giants and red dwarfs, emit little energy in the blue and UV regions of the spectrum their power is often under-represented by the UBV scale. Indeed, some L and T class stars have an estimated magnitude of well over 100, because they emit extremely little visible light, but are strongest in infrared. Measures of magnitude need cautious treatment and it is extremely important to measure like with like. On early 20th century and older orthochromatic