History of social work the People in London" in 1889 while working at Toynbee Hall. The study was the first systematic attempt at gathering comprehensive statistics and mapping poverty and influenced both social research and the fight against poverty for decades afterwards. By the beginning of the 20th century, these different organizations with their diverse intellectual underpinnings were beginning to coalesce into modern social work. Foundations were established to examine the root causes of social problems such as poverty, and social workers became more professional and scientific in their methodology. The Quaker philanthropist and chocolate manufacturer Joseph Rowntree believed that social evils could be
Brand legacy Brand legacy Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core