Quality management differentiation is also called the quality gap). In the past two decades this quality gap has been greatly reduced between competitive products and services. This is partly due to the contracting (also called outsourcing) of manufacture to countries like China and India, as well internationalization of trade and competition. These countries, among many others, have raised their own standards of quality in order to meet international standards and customer demands. The ISO 9000 series of standards are probably the best known International standards for quality management. Customer satisfaction is the backbone of Quality Management. Setting up a million dollar company
British Standards to adhere to a common method for such a specification. The Kitemark can be used to indicate certification by BSI, but only where a Kitemark scheme has been set up around a particular standard. It is mainly applicable to safety and quality management standards. There is a common misunderstanding that Kitemarks are necessary to prove compliance with any BS standard, but in general it is neither desirable nor possible that every standard be 'policed' in this way. Following the move on harmonisation of the standard in Europe, some British Standards are gradually superseded or replaced by the relevant European Standards