Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola European Partners that of Coca-Cola Beverages Africa that consolidated Coca-Cola bottling operations in East and Southern Africa. The ownership structure of Coca-Cola European Partners is as follows: Coca-Cola European Partners Coca-Cola European Partners plc (CCEP) is a multinational bottling company dedicated to the marketing, production, and distribution of Coca-Cola products. Coca-Cola European Partners was created on 28 May 2016 as a result of the combination of the three main bottling companies for The Coca-Cola Company in Western Europe i.e. Coca-Cola Enterprises, Coca-Cola Iberian Partners, S.A. and Coca-Cola Erfrischungsgetränke AG. The combination created the world’s largest independent Coca-Cola bottler based on net revenues