1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Coliseum Coca-Cola Coliseum Coca-Cola Coliseum is an arena at Exhibition Place in Toronto, Ontario, Canada, used for agricultural displays, ice hockey and trade shows. It was built for the Canadian National Exhibition (CNE) and the Royal Agricultural Winter Fair (the Royal) in 1921. It was formerly known as the Ricoh Coliseum, and since 1997 it has been part of the "National Trade Centre" exhibition complex. It serves as the home arena of the Toronto Marlies ice hockey team, the American Hockey League farm team of the Toronto Maple Leafs. For the 2015 Pan American Games the venue hosted the gymnastics competitions