ISO 9000 internal and external issues relevant to its purpose and strategic direction (section 4.1). The organization must demonstrate how the standard’s requirements are being met, while the external auditor’s role is to determine the quality management system's effectiveness. More detailed interpretation and implementation examples are often sought by organizations seeking more information in what can be a very technical area. International Organization for Standardization (ISO) does not certify organizations itself. Numerous certification bodies exist, which audit organizations and, upon success, issue ISO 9001 compliance certificates. Although commonly referred to as "ISO 9000" certification, the actual standard to which an organization's quality
British Standards to adhere to a common method for such a specification. The Kitemark can be used to indicate certification by BSI, but only where a Kitemark scheme has been set up around a particular standard. It is mainly applicable to safety and quality management standards. There is a common misunderstanding that Kitemarks are necessary to prove compliance with any BS standard, but in general it is neither desirable nor possible that every standard be 'policed' in this way. Following the move on harmonisation of the standard in Europe, some British Standards are gradually superseded or replaced by the relevant European Standards