Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Kia Forte Pick" rating from the Insurance Institute for Highway Safety (IIHS). For the Chinese market, Kia has offered the "Forte Furuidi" (福瑞迪) or "Forte R" produced by the Dongfeng Yueda Kia since 2009. The Furuidi was unveiled at the Nanjing International Expo Centre, and is available with the 1.6- "Gamma" and 2.0-liter "Theta" engines. "Furuidi" means "luck" and "auspiciousness" in the Chinese language—and has a pronunciation similar to its English name "Forte". It was slod alongside the Cerato R (First generation Cerato facelift), and later the K3 (Second generation Forte). In Malaysia, the first generation Forte is assembled by the joint-venture