Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Roth Greeting Cards v. United Card Co. Roth Greeting Cards v. United Card Co. Roth Greeting Cards v. United Card Co., 429 F.2d 1106 (9th Cir. 1970), was a Ninth Circuit case involving the copyright of greeting cards that introduced the "total concept and feel" standard for determining substantial similarity. Courts used this test in later cases such as "Reyher v. Children's Television Workshop" (1976). Roth Greeting Cards was engaged in the greeting card business. The company's writer would come up with ideas for the wording, which the president would review. If an idea was accepted, the president would make a rough sketch of the card design