Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola 600 of the top five annual NASCAR races. From 1960 to 1984 the race was known as the World 600. In 1985, the race's name was changed to the Coca-Cola World 600. In 1986 the name was shortened to the Coca-Cola 600, or Coke 600 which it was referred to at the time. The name changed again in 2002 to the Coca-Cola Racing Family 600 referring to the Coca-Cola family of drivers who are sponsored by Coca-Cola. In 2003, the name returned to the Coca-Cola 600. The Coca-Cola 600 has been the site of many drivers' first wins, including David Reutimann,