Charles Francis Richter of magnitude 7 would be ten times stronger than a 6, a hundred times stronger than a 5, and a thousand times stronger than a 4. (The 1989 Loma Prieta earthquake that shook San Francisco was magnitude 6.9.) The Richter scale was published in 1935 and immediately became the standard measure of earthquake intensity. Richter did not seem concerned that Gutenberg's name was not included at first; but in later years, after Gutenberg was already dead, Richter began to insist for his colleague to be recognized for expanding the scale to apply to earthquakes all over the globe, not just
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include