1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Cameron Coca-Cola Cameron Coca-Cola Cameron Coca-Cola Bottling Co. was a large Coca-Cola Bottling company in Washington, Pennsylvania. The company was founded in 1889 as Cameron Flavorings. In the early 1900s, the company began a relationship with Coca-Cola. The company had plants in Washington, Pennsylvania, Houston, Pennsylvania, Wheeling, West Virginia, and Canton, Ohio. In 1996, the company's facilities were converted to natural gas with a $124,000 grant by the Pennsylvania Department of Environmental Protection. The company operated by purchasing the syrup from Coca-Cola, mixed it, and distributed it to the surrounding areas. By the late 1990s, Cameron Coca Cola was 10th largest Coke