Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Cherry the summer of 1985. Cherry Coke, which by 2007 had been renamed Coca-Cola Cherry in the U.S. and some other countries, was the third variation of Coca-Cola at that time – the others being regular Coca-Cola and Diet Coke – and the first flavored Coke. It was released nationally around the same time as the controversial reformulation of Coca-Cola, (New Coke), and gained significant market share when that product was widely discontinued in the early 1990s. Diet Cherry Coke was introduced in 1986, and renamed "Diet Coke Cherry" in 2005 and again to "Diet Coke Feisty Cherry" in 2018. A