Kia ora Kia ora Kia ora (, approximated in English as ) is a Māori language greeting which has entered New Zealand English. It means, literally, "have life" or "be well/healthy", and is translated as an informal "hi" or "hello" at the Māori Language Commission website Kōrero Māori. It might be used as a salutation, a farewell or an expression of thanks. It also signifies agreement with a speaker at a meeting, as part of a culture which prizes oratory. Along with the other Māori greetings, "tēnā koe"; "tēnā kōrua"; and "tēnā koutou" (respectively, one; two; and three or more people), it
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,