Shore durometer R designation also mandates the employment of an operating stand. Some conditions and procedures that have to be met, according to DIN ISO 7619-1 standard are: The final value of the hardness depends on the depth of the indenter after it has been applied for 15 seconds on the material. If the indenter penetrates 2.54 mm (0.100 inch) or more into the material, the durometer is 0 for that scale. If it does not penetrate at all, then the durometer is 100 for that scale. It is for this reason that multiple scales exist. But if the hardness is <10
Shore Fire Media in 2013, 2014, and 2015 and was listed as the city's top arts/culture/media firm by the publication in 2016. In 2013, Shore Fire opened an office in Nashville, Tennessee. In 2015, Brian Mansfield joined Shore Fire as its content director. In January 2018, Shore Fire opened an office in Los Angeles, California, led by Ally Norton. Shore Fire Media has run public relations campaigns for musicians such as Bruce Springsteen, Zac Brown Band, Bon Iver, Lana Del Rey, and Elvis Costello. Other current and past music clients have included Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest,