Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Ora (Rita Ora album) brilliant pop hits as seen in the first half of the album". At Contactmusic.com, Dom Gourlay affirmed that the release "is still a worthy introduction to the world of arguably the UK's most credible and slightly left of centre pop star in years". Digital Spy's Robert Copsey stated that "the culmination of 24 months of trend watching, market positioning and image primping on the resulting "Ora" does, more often than not, make it feel like a highly calculated exercise, but that doesn't mean she hasn't turned out some genuinely well-crafted songs". Holly Newins of The Digital Fix told that "is