Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Coliseum Coca-Cola Coliseum Coca-Cola Coliseum is an arena at Exhibition Place in Toronto, Ontario, Canada, used for agricultural displays, ice hockey and trade shows. It was built for the Canadian National Exhibition (CNE) and the Royal Agricultural Winter Fair (the Royal) in 1921. It was formerly known as the Ricoh Coliseum, and since 1997 it has been part of the "National Trade Centre" exhibition complex. It serves as the home arena of the Toronto Marlies ice hockey team, the American Hockey League farm team of the Toronto Maple Leafs. For the 2015 Pan American Games the venue hosted the gymnastics competitions