Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Vimto Drinks, a division of Nichols plc. Nichols moved out of manufacturing in 2003 when it closed its final production site in Golborne. Vimto is also manufactured under licence in Saudi Arabia in Dammam City, Yemen and The Gambia. A "Sunday Times" article claims that it is considered to be the most popular drink during the holy month of Ramadan in some Arab countries. The drink was also made under licence in the United Kingdom by A.G. Barr in 1996. In 2014 the recipe of Vimto Fizzy was changed to include Acesulfame K and Sucralose. Ellis Wilkinson Mineral Water facilitated the