2010 United Kingdom government formation successful. Brown's image was further harmed when he privately described Gillian Duffy, a 65-year-old pensioner, as a "bigoted woman" after she raised the issue of benefits and immigration with him during a campaign trip to Rochdale, Greater Manchester. His remarks were recorded by a Sky News microphone he was still wearing as he was driven away from the visit, and were widely broadcast. Polls just before election day showed a slight swing from the Liberal Democrats back to Labour and the Conservatives, with most of final polls falling within one point of Conservatives 36%, Labour 28%, Liberal Democrats 27%. However,
Not Flash, Just Gordon said, "We have the opportunity to take the strength and conviction that Gordon Brown has shown as prime minister and apply our creativity to that to do the right thing for the country." Labour signed the deal with Saatchi and Saatchi on 12 September 2007. Not Flash, Just Gordon Not Flash, Just Gordon was an advertising campaign used by the British Labour party in 2007. The advert was created in anticipation that Prime Minister Gordon Brown may call a "Snap election". The advert was made by Saatchi & Saatchi, Margaret Thatcher's favourite advert agency. Labour's general election co ordinator Douglas