Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
The Coca-Cola Company in every state in the union. Coca-Cola’s first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!" As of 1948, Coca-Cola had claimed about 60% of the market share. In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia. By 1984, The Coca-Cola Company's market share decreased to 21.8% due to new competitors, namely Pepsi, being released. The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960 and in 1982, it acquired the movie studio Columbia Pictures for $692 million but Columbia was sold to Sony for $3 billion in 1989. It acquired the