1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola sign Coca-Cola sign The Coca-Cola Sign is an electro-kinetic sculpture created in 2017 which is located on the 2 Times Square building in Times Square, Manhattan, New York City. It stands at 68 ft. tall and 42 ft. wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920. The new sign was installed in 2017, starting with the removal of the old sign in February. Construction of the new sign started in March, and the new sign was finished and premiered on August 8, 2017. Guinness World Records has awarded the sign the title