Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Kia kaha a strong rope made from coconut fibres and used for lashing canoes, weapons, and buildings together. The phrase is used in several different contexts. It is a term of comfort or solace (an equivalent of "be strong - my thoughts are with you"), or (less often) it can serve a similar function to 'kia ora' - an interjection during a speech to indicate support or approval (similar to "hear! hear!"). It is sometimes seen used as a valediction at the bottom of messages. The phrase "Kia kaha" is prominently used in New Zealand's most famous military song, the Marching Song