Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Kia Forte Pick" rating from the Insurance Institute for Highway Safety (IIHS). For the Chinese market, Kia has offered the "Forte Furuidi" (福瑞迪) or "Forte R" produced by the Dongfeng Yueda Kia since 2009. The Furuidi was unveiled at the Nanjing International Expo Centre, and is available with the 1.6- "Gamma" and 2.0-liter "Theta" engines. "Furuidi" means "luck" and "auspiciousness" in the Chinese language—and has a pronunciation similar to its English name "Forte". It was slod alongside the Cerato R (First generation Cerato facelift), and later the K3 (Second generation Forte). In Malaysia, the first generation Forte is assembled by the joint-venture