Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Dixie Coca-Cola Bottling Company Plant second level. The building was built in 1891, and was from 1900-01 home to the Dixi Coca-Cola Bottling Company, established by Benjamin Franklin Thomas and Joseph Brown Whitehead in 1899 as the exclusive bottler of Coca-Cola for a large part of the United States. Of ten sites definitively established with the early history of Coca-Cola (which was first distributed as a fountain drink from facilities in the city in 1887), it is the only one still standing. Since 1966, it has served as Georgia State University's Baptist Student Center. It had deteriorated in condition by the 1970s, including some loss