Kia ora to do so and was consequently stood down, with the whole affair attracting much public interest. The Postmaster-General, Rob Talbot, convinced the Prime Minister, Robert Muldoon, to overturn that prohibition. "Kia ora" has a similar meaning to the word "kia orana", found in related Polynesian languages, such as Cook Islands Māori. Kia ora Kia ora (, approximated in English as ) is a Māori language greeting which has entered New Zealand English. It means, literally, "have life" or "be well/healthy", and is translated as an informal "hi" or "hello" at the Māori Language Commission website Kōrero Māori. It might be
Kia-Ora launched a colourful, animated advertising campaign, directed by Oscar Grillo of Klacto Animations, which used the jingle "We all adore a Kia-Ora", and featured a child in a straw hat, a dog called Fedora who served the drink, and multiple crows who pursued the boy for a drink, with the boy responding with "it's too orangey for crows". Later promotions included Caramba's song "Fido", and the jingle was referred to in the Spaced episode "Gone". The advertisements attracted a degree of controversy in later years, with claims of implicit racism, because the boy looked similar to a golliwog. The brand