Joseph Rowntree (philanthropist) Joseph Rowntree (philanthropist) Joseph Rowntree (24 May 1836 – 24 February 1925) was an English Quaker philanthropist and businessman from York. Rowntree is perhaps best known for being a champion of social reform, partner and friend of Charles Booth, and his time as a chocolatier at family business "Rowntree's", one of the most important in Britain. Even as a powerful businessman, he was deeply interested in improving the quality of life of his employees; this led to him becoming a philanthropist, pursuing many charitable causes. In 1904 he created three trusts, the Joseph Rowntree Village Trust (JRVT) which was originally
Chocolate to chocolate, which reduced its bitterness. A few years thereafter, in 1828, he created a press to remove about half the natural fat (cocoa butter or cacao butter) from chocolate liquor, which made chocolate both cheaper to produce and more consistent in quality. This innovation introduced the modern era of chocolate. Known as "Dutch cocoa", this machine-pressed chocolate was instrumental in the transformation of chocolate to its solid form when, in 1847, English chocolatier Joseph Fry discovered a way to make chocolate moldable when he mixed the ingredients of cocoa powder and sugar with melted cocoa butter. Subsequently, his chocolate