Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
The Coca-Cola Company retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of food service, Coca-Cola is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, burgers, fries, and hot dog combos (Stringer, 2015). The Coca-Cola Company offers more than 350 brands in over 200 countries, aside from its namesake Coca-Cola beverage. Coca-Cola bought Columbia Pictures in summer '69 owing to the low monetary value of the studio. The film company was the first and only studio ever owned