Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Kia Optima its world debut at the 2010 New York Auto Show. It features a much sleeker, sportier profile designed by new Kia design chief Peter Schreyer, following the new design language featured on the Kia Forte, Kia Sorento, and upcoming Kia Sportage and Kia Cadenza — and using Kia's new corporate grille, known as the Tiger Nose, also designed by Schreyer. Lead designer of the TF in the team of Peter Schreyer and Miklos Kovacs was the Italian Davide Limongelli. For the first time, this model will be using the Optima name worldwide, where the Magentis name had been used previously.