Bids for the 1996 Summer Olympics for the Games (a promise that was not carried out eventually, as Athens went on to host the 2004 Summer Olympics). Coca-Cola executives, however, had feared that a successful Atlanta bid would hurt their business. While they produced commemorative pins of the six candidate cities, with the intent of handing out the winning city's pins to IOC delegates, this backfired as others alleged that Coca-Cola had predicted which city had won; indeed sales of the beverage in Greece dropped for the next few years. A year later, an article appeared in the German periodical "Der Spiegel" accusing the Atlanta Committee
Coca-Cola Life According to "The Grocer," all seven tasters preferred the taste of Life to the other products. (The article in "The Grocer" did not specify which products Life was tested against.) However, all seven tasters said that they thought they had been tasting Coca-Cola Classic. In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The drink is distributed in Coca-Cola's "PlantBottle", which is made up of recyclable petroleum-based material plus around 30 percent plant-based material. Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life. Marketing in Argentina was focused, much like in