Shore durometer °Sh or >90 °Sh the results are not to be trusted. The measurement must be redone with adjacent scale type. Durometer is a dimensionless quantity, and there is no simple relationship between a material's durometer in one scale, and its durometer in any other scale, or by any other hardness test. Using linear elastic indentation hardness, a relation between the ASTM D2240 hardness and the Young's modulus for elastomers has been derived by Gent and by Mix and Alan Jeffrey Giacomin. Gent's relation has the form where formula_2 is the Young's modulus in MPa and formula_3 is the ASTM D2240
Shore Fire Media in 2013, 2014, and 2015 and was listed as the city's top arts/culture/media firm by the publication in 2016. In 2013, Shore Fire opened an office in Nashville, Tennessee. In 2015, Brian Mansfield joined Shore Fire as its content director. In January 2018, Shore Fire opened an office in Los Angeles, California, led by Ally Norton. Shore Fire Media has run public relations campaigns for musicians such as Bruce Springsteen, Zac Brown Band, Bon Iver, Lana Del Rey, and Elvis Costello. Other current and past music clients have included Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest,