Kia kaha Kia kaha Kia kaha is a Māori phrase used by the people of New Zealand as an affirmation, meaning "stay strong". The phrase has significant meaning for Māori: popularised through its usage by the 28th Māori Battalion during World War II, it is found in titles of books and songs, as well as a motto. Linguistically, kia kaha consists of the desiderative verbal particle "kia", used here as 'an encouragement to achieve the state named', that is, to achieve "kaha" or strength. "Kaha" derives from Proto-Polynesian "*kafa", meaning "strong" or "great"; "*kafa" is also the Proto-Polynesian term for sennit rope,
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,