Coca-Cola in Atlanta, GA. Introduced March 1, 2010, in Canada, to celebrate the 2010 Winter Olympics, Coca-Cola sold gold colored cans in packs of 12 each, in select stores. Coca-Cola has been prominently featured in many films and television programs. It was a major plot element in films such as One, Two, Three, The Coca-Cola Kid, and The Gods Must Be Crazy, among many others. In music, in the Beatles' song, "Come Together", the lyrics say, "He shoot Coca-Cola", he say... The Beach Boys also referenced Coca-Cola in their 1964 song "All Summer Long" (i.e. Member when you spilled Coke all
The Coca-Cola Company during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program. Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA European Championships. The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the TOUR