Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola C2 version of Coca-Cola; however, Coca Cola said the brand would remain in its lineup, even while Pepsi discontinued its equivalent product, Pepsi Edge, in late 2005, just one year after its introduction. Many store shelves completely replaced the product with Coca-Cola Zero due to display, shelving and storage limitations, and with the introduction of Coca-Cola Cherry Zero, the product disappeared from all store shelves where it had previously remained, and in 2013, it was replaced by Coca-Cola Life, which was marketed for using Stevia as opposed to artificial sweeteners. Coca-Cola C2 Coca-Cola C2 (also referred to as Coke C2, C2