Moment magnitude scale ground motion measured by a particular type of seismometer (a Wood-Anderson seismograph) at a distance of from the earthquake's epicenter. Because of this, there is an upper limit on the highest measurable magnitude, and all large earthquakes will tend to have a local magnitude of around 7. Further, the magnitude becomes unreliable for measurements taken at a distance of more than about from the epicenter. Since this scale was simple to use and corresponded well with the damage which was observed, it was extremely useful for engineering earthquake-resistant structures, and gained common acceptance. The Richter scale was not effective for
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include