A Sinner in Mecca A Sinner in Mecca A Sinner in Mecca is a 2015 documentary film from director Parvez Sharma ("A Jihad for Love"). The film chronicles Sharma's Hajj pilgrimage to Mecca, Saudi Arabia as an openly gay Muslim. The film premiered at the 2015 Hot Docs Canadian International Documentary Festival to critical acclaim as well as negative controversies. The film opened in theaters in the US on September 4, 2015 and is a New York Times Critics' Pick. "A Sinner in Mecca" enters a world that has been forbidden to non-Muslims for 14 centuries. Sharma documents his journey on an iPhone and
Mecca-Cola (such as schools) in the Palestinian territories, and another 10% to charities in the countries in which the drink is sold. This activist stance is reflected in the company slogan, which appears on all its products: "Shake your Conscience." The company also suggests that people avoid mixing the drink with alcohol. Mecca is the Islamic holy city, giving the name of the cola a religious connotation. In addition to several different presentations of its cola, the company also sells a range of fruit-flavoured soft drinks under the Mecca-Cola name. The company was the sponsor of — and Mecca-Cola the official