Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Cherry the end of 2014, it was gone from the Lithuanian market, and maybe the whole Baltic region. Coca-Cola Cherry returned to Canada once again in the summer of 2015 and 2016 as part of the "Share a Coke" campaign. Cherry Coke, in flats of 24 cans, have recently been available at Safeway, Sobeys, and Loblaws-owned stores across Canada with markings indicating production at the Brampton, Ontario bottling facility. Coca-Cola Cherry returned to Brazil during the 2016 Summer Olympics. Originally available in certain markets in the country, availability of soft drink has expanded to other regions, while Cherry Coke has been