Rochdale (UK Parliament constituency) The Liberal Democrats held the seat at first, with Liz Lynne winning at the 1992 general election, only to lose to Labour's Lorna Fitzsimons at the 1997 election. However, they regained the seat at the 2005 election, with Paul Rowen defeating Fitzsimons. In 2010, the town was brought to national attention when then-Prime Minister Gordon Brown was caught on a tape recording describing a local woman, Gillian Duffy, as a "bigot" after having a conversation with her while campaigning (later described as "Bigotgate" by the UK media), but despite the unfavourable publicity, Labour still managed to narrowly win the seat
Not Flash, Just Gordon said, "We have the opportunity to take the strength and conviction that Gordon Brown has shown as prime minister and apply our creativity to that to do the right thing for the country." Labour signed the deal with Saatchi and Saatchi on 12 September 2007. Not Flash, Just Gordon Not Flash, Just Gordon was an advertising campaign used by the British Labour party in 2007. The advert was created in anticipation that Prime Minister Gordon Brown may call a "Snap election". The advert was made by Saatchi & Saatchi, Margaret Thatcher's favourite advert agency. Labour's general election co ordinator Douglas