1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Park (Allentown) Coca-Cola Park (Allentown) Coca-Cola Park is an 8,278-seat baseball park in Allentown, Pennsylvania, in the Lehigh Valley region of Pennsylvania. It is the home field for the Lehigh Valley IronPigs, the Triple-A level minor league baseball affiliate of the Philadelphia Phillies. Coca-Cola Park accommodates 10,178 fans, including auxiliary areas (Capital BlueCross Lawn, Dugout Suites and Red Robin Tiki Terrace), and cost $50.25 million to build. Naming rights to the stadium were awarded to Coca-Cola Bottling Co. of the Lehigh Valley on March 7, 2007. The stadium features the Majestic Clubhouse, which houses all team apparel. The Bud Light Trough is