Cinema of the United States century, when the medium was new, many Jewish immigrants found employment in the US film industry. They were able to make their mark in a brand-new business: the exhibition of short films in storefront theaters called nickelodeons, after their admission price of a nickel (five cents). Within a few years, ambitious men like Samuel Goldwyn, William Fox, Carl Laemmle, Adolph Zukor, Louis B. Mayer, and the Warner Brothers (Harry, Albert, Samuel, and Jack) had switched to the production side of the business. Soon they were the heads of a new kind of enterprise: the movie studio. (The US had at
Harry Warner their own film production company. They named their new company Warner Features. Once Warner Features was established, Harry acquired an office in New York with his brother Albert, sending Sam and Jack to run the new corporation's film exchange divisions in San Francisco and Los Angeles. In 1917, Harry won more capital for the studio when he was able to negotiate a deal with Ambassador James W. Gerard to make Gerard's book "My Four Years In Germany" into a film. In 1918, after the success of "My Four Years In Germany", the brothers were able to establish a studio near