Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola FEMSA Coca-Cola FEMSA Coca-Cola FEMSA, S.A.B. de C.V., known as Coca-Cola FEMSA or KOF, is a Mexican multinational beverage company headquartered in Mexico City, Mexico. It is a subsidiary of FEMSA which owns 48% of its stock, with 28% held by wholly owned subsidiaries of The Coca-Cola Company and the remaining 24% listed publicly on the Mexican Stock Exchange (since 1993) and the New York Stock Exchange (since 1998). The largest franchise Coca-Cola bottler in the world, the company has operations in Latin America and the Philippines, although its largest and most profitable market is in Mexico. Coca-Cola FEMSA began as