Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Ora (Rita Ora album) single overall in 2012. It also served as a third single in Ireland, where it peaked at number 25. "Radioactive" was released as the fourth and last single from "Ora", on 11 February 2013. The song peaked at number 18 in the UK and number 23 in Australia. "Roc the Life" was released in the United Kingdom on 23 July 2012 as a promotional single, with a music video that featured footage of Ora on her UK tour appearing in September. A music video for "Facemelt" was directed by British photographer Rankin and it was released on Hunger TV on