Coca-Cola Olympic City Coca-Cola Olympic City Coca-Cola Olympic City was an plaza in downtown Atlanta, Georgia, adjacent to the city's Centennial Olympic Park. It was built in concurrence with the 1996 Centennial Olympic Games in Atlanta. Managed by Orlando-based Baker Leisure Group, the featured three key areas that displayed Olympic based virtual reality sports attractions. The first area allowed patrons to play a h-o-r-s-e style game called "HOOPS" against Grant Hill. The area also allowed patrons to test their baseball skills by striking out Cecil Fielder in a pitching simulator or hitting a home run against Tom Glavine in a batting simulator. The
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio