Hatred it "brings a process to completion". <poem>I study hatred with great diligence, For that's a passion in my own control, A sort of besom that can clear the soul Of everything that is not mind or sense."</poem> Hatred Hatred or hate is a human emotion. Hatred could invoke feelings of animosity, anger or resentment, which can be directed against certain individuals, groups, entities, objects, behaviors, concepts, or ideas. Hatred is often associated with feelings of anger, disgust and a disposition towards the source of hostility. As an emotion, hatred can be short-lived or long-lasting. It can be of low intensity
Appeal to fear are often used in marketing and social policy, as a method of persuasion. Fear is an effective tool to change attitudes, which are moderated by the motivation and ability to process the fear message. Examples of fear appeal include reference to social exclusion, and getting laid-off from one's job, getting cancer from smoking or involvement in car accidents and driving. Fear appeals are "nonmonotonic", meaning that the level of persuasion does not increase in proportion to the amount of fear that is used. A study of public service messages on AIDS found that if the messages were too aggressive or