Mint julep illustration of how it is to be served) allowing for either Cognac, brandy, gin, whiskey or sparkling Moselle. Thomas states of the mint julep, "...a peculiarly American beverage...It was introduced [later] into England by Captain Maryatt." In 1916, the traditional Virginia recipe as served at the "Old White" is described Recently, however, bourbon-based juleps have decisively eclipsed gin-based juleps. The mint julep has been promoted by Churchill Downs in association with the Kentucky Derby since 1938. Each year almost 120,000 juleps are served at Churchill Downs over the two-day period of the Kentucky Oaks and the Kentucky Derby, virtually all
Julep (company) for women was the initial business model, Park now says she uses the parlors as a testing ground for new products. Julep moved into e-commerce in 2008. The company’s website is now its main sales channel, making available more than 300 new products on its website in 2013. Julep products are also available through their Seattle parlors, through retailers such as Sephora, Nordstrom and on TV though QVC. Also in 2013, it opened its first pop-up store in New York City. Julep reportedly tripled its revenue in 2013. Julep is backed by venture capital firms Andreessen Horowitz, Altimeter Capital, Azure