Shore durometer B, C, D, DO, E, M, O, OO, OOO, OOO-S, and R. Each scale results in a value between 0 and 100, with higher values indicating a harder material. Durometer, like many other hardness tests, measures the depth of an indentation in the material created by a given force on a standardized presser foot. This depth is dependent on the hardness of the material, its viscoelastic properties, the shape of the presser foot, and the duration of the test. ASTM D2240 durometers allows for a measurement of the initial hardness, or the indentation hardness after a given period of time.
Shore Fire Media in 2013, 2014, and 2015 and was listed as the city's top arts/culture/media firm by the publication in 2016. In 2013, Shore Fire opened an office in Nashville, Tennessee. In 2015, Brian Mansfield joined Shore Fire as its content director. In January 2018, Shore Fire opened an office in Los Angeles, California, led by Ally Norton. Shore Fire Media has run public relations campaigns for musicians such as Bruce Springsteen, Zac Brown Band, Bon Iver, Lana Del Rey, and Elvis Costello. Other current and past music clients have included Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest,