Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Lorin F. Deland agency, was a military historian, author, reporter, actor, and chess master. He even wrote the words to a popular 1900 song entitled “Dinah”. Deland appeared in many local theatre productions, and the income from his advertising agency was used to support several local charities. On May 12, 1880, he married Margaret Deland, who later gained fame as a novelist, short story writer, and poet. Deland had inherited his father's publishing company, which he sold in 1886 to go into advertising, as well as opening a greeting card business. Margaret’s writing career began by authoring verses for her husband's greeting cards.