Tyrian purple in antiquity because the colour did not easily fade, but instead became brighter with weathering and sunlight. Its significance is such that the name Phoenicia means 'land of purple.' It came in various shades, the most prized being that of "blackish clotted blood". Tyrian purple was expensive: the 4th-century-BC historian Theopompus reported, "Purple for dyes fetched its weight in silver at Colophon" in Asia Minor. The expense meant that purple-dyed textiles became status symbols, whose use was restricted by sumptuary laws. The most senior Roman magistrates wore a "toga praetexta", a white toga edged with a stripe of Tyrian purple.
Prized Apart Prized Apart Prized Apart is an adventure game show presented by Emma Willis and Reggie Yates that began airing on 13 June 2015 on BBC One. Ten men and women compete for the chance to win £100,000; supervised by Yates and, where necessary, a safety team, contestants participate in assorted adventure tasks located in Morocco. Meanwhile, their family members, accompanied by Willis, watch the events in a studio. On 4 August 2015, it was announced that it was axed. "Prized Apart" was commissioned by the BBC in 2014 and produced by "Electric Ray", a firm operated by previous BBC entertainment