Albert Warner officially marking the beginning of The Great Depression, Albert saw that the studio was in need of additional star power in order to survive. Following Albert's advice, Jack and Harry Warner acquired three Paramount stars (William Powell, Kay Francis, and Ruth Chatterton) for studio salaries doubled from their previous ones. This move proved to be a success, and stockholders maintained confident in the Warners. In late 1929, Jack Warner would hire sixty-one-year-old actor George Arliss to star in the studio's film "Disraeli". To everybody's surprise, the film "Disraeli" was a success, and Arliss would win an Oscar for Best Actor
Harry Donenfeld to his new underworld contacts having close connections with Hearst newspaper salesman Moe Annenberg. The company was able to move from their earlier downtown location to a twelve-story building in the Chelsea district. 1923 also saw the emergence of the brutal business side of Harry as he took control of Martin Press and forced his two older brothers out of the company, leaving Irving as a minority partner and head printer. Harry then changed the company name from Martin Press to Donny Press. From around 1925, Donenfeld began working with Frank Armer to produce lines of girlie pulps published under