1996 Summer Olympics 1996 Summer Olympics The 1996 Summer Olympics, officially known as the Games of the XXVI Olympiad, commonly known as Atlanta 1996, and also referred to as the Centennial Olympic Games, were an international multi-sport event that was held from July 19 to August 4, 1996, in Atlanta, Georgia, United States. These Games, which were the fourth Summer Olympics to be hosted by the United States, marked the centenary of the 1896 Summer Olympics in Athens—the inaugural edition of the modern Olympic Games. They were also the first since 1924 to be held in a different year from a Winter Olympics,
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio