Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Olympic City second area allowed patrons to ride mountain bikes on simulated competition course, race against Jackie Joyner-Kersee in a dash, perform gymnastics on a balance beam with Mary Lou Retton, and race in a simulated wheelchair race as a Paralympian. The third area included an Olympic themed theater show that took patrons through a 15-minute story about the history of the Olympic Games and the Spirit of the Games. The area also featured actual Olympic artifacts from the Olympic Museum in Lussanne, Switzerland. Other areas of Coca-Cola Olympic City included the Champions Challenge Obstacle Course and an open-air theater that feature