Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Rust Craft Greeting Card Company piece of paper into a card by folding it into quarters. Rust was soon joined by his brother Donald. Fred then began to focus more on the creative and sales aspects of the company while Donald managed the manufacturing and finances. In time, the offerings would grow to include cards for holidays including Valentine's Day, Easter, St. Patrick’s Day, and Thanksgiving. In addition, cards were produced with bon voyage and travel messages, and even cards with messages in Braille. The brothers eventually retired from the book store and moved to Massachusetts to focus on the greeting cards. At first the