Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
1996 Coca-Cola 600 1996 Coca-Cola 600 The 1996 Coca-Cola 600, the 37th running of the event, was a NASCAR Winston Cup Series race held on May 26, 1996 at Charlotte Motor Speedway in Charlotte, North Carolina. Contested at 400 laps on the 1.5 mile (2.4 km) speedway, it was the 11th race of the 1996 NASCAR Winston Cup Series season. Dale Jarrett of Robert Yates Racing won the race. Chuck Bown would step down from professional stock car racing after this event. On the day of the race, 0.01 inches of precipitation were recorded around the speedway. Charlotte Motor Speedway is a motorsports