British Airways and replace them with agency staff; it is estimated that the strike cost British Airways £30 million and caused disruption to 100,000 passengers. In October 2006, BA became involved in a civil rights dispute when a Christian employee was forbidden to wear a necklace bearing the cross, a religious symbol. BA's practice of forbidding such symbols has been publicly questioned by British politicians such as the former Home Secretary John Reid and the former Foreign Secretary Jack Straw. Relations have been turbulent between BA and Unite. In 2007, cabin crew threatened strike action over salary changes to be imposed by
British Airways acronym and its IATA Airline code. In 2011, BA launched its biggest advertising campaign in a decade, including a 90-second cinematic advert celebrating the airline's ninety-year heritage and a new slogan "To Fly. To Serve". British Airways is the official airline of the Wimbledon Championship tennis tournament, and was the official airline and tier one partner of the 2012 Summer Olympics and Paralympics. British Airways was also the official airline of England's bid to host the 2018 Football World Cup. "High Life", founded in 1973, is the official in-flight magazine of the airlines. Since its formation in 1974, British Airways'