Color printing newspapers and magazines, brochures, cards, posters and similar mass-market items. In this type of industrial or commercial printing, the technique used to print full-color images, such as color photographs, is referred to as four-color-process or merely process printing. Four inks are used: three secondary colors plus black. These ink colors are cyan, magenta, yellow and key (black); abbreviated as CMYK. Cyan can be thought of as minus-red, magenta as minus-green, and yellow as minus-blue. These inks are semi-transparent or translucent. Where two such inks overlap on the paper due to sequential printing impressions, a primary color is perceived. For example,
Blue–green distinction in language different and common words: while ' refers to the color of arterial blood, ' is a red tending towards yellow or the color of clay. Italian distinguishes blue ('), green (') and grey ('). There are also common words for light blue (e.g. the color of the cloudless sky): ' and ', and other for darker shades, e.g. ', indigo. ', the English equivalent of azure, is usually considered a separate basic color rather than a shade of "blu" (similar to the distinction in English between red and pink). Some sources even go to the point of defining "blu" as