Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Red Sparks Coca-Cola Red Sparks The Coca-Cola Red Sparks are a Japanese company-owned rugby union team based in Fukuoka city, Kyūshū. The coach is currently Shogo Mukai (appointed April 1, 2004), the former Japan national rugby union team coach during the 2003 Rugby Union World Cup. The team was initially founded as Kitakyushu Coca-Cola and then changed its name to Coca-Cola West Japan. The team won promotion to the expanded Top League of 14 teams at the end of the 2005–06 season, and was renamed Coca-Cola West Red Sparks. The club motto is "Have Guts Have Glory" and their slogan for 2006