Seismic magnitude scales strength: The original "Richter" scale, developed in the geological context of Southern California and Nevada, was later found to be inaccurate for earthquakes in the central and eastern parts of the continent (everywhere east of the Rocky Mountains) because of differences in the continental crust. All these problems prompted the development of other scales. Most seismological authorities, such as the United States Geological Survey, report earthquake magnitudes above 4.0 as "moment magnitude" (below), which the press describes as "Richter magnitude". Richter's original "local" scale has been adapted for other localities. These may be labelled "ML", or with a lowercase "l",
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include