Simon Danczuk received death threats during the selection process. The postal ballot got a 78% turnout and Danczuk received almost twice as many votes as the second-placed candidate. Seven members of Rochdale Labour Party who were accused of bringing the Labour party into disrepute by criticising his behaviour were expelled, or resigned, after a disciplinary hearing in September 2009. In the 2010 general election, Danczuk won 16,699 votes, unseating incumbent Liberal Democrat Paul Rowen, who received 15,810 as Conservative Mudasir Dean polled 8,305, despite the incident leading to Prime Minister Gordon Brown's "bigoted woman" remark having occurred in Rochdale. In May 2011,
Campbell Brown (TV program) focused on the 2008 campaign until Election Day. The program adopted the name "Campbell Brown: No Bias, No Bull" shortly before Election Day 2008. This name is based on the slogan the program adopted soon after Brown became the anchor, to differentiate Brown's program from other editorial-style cable news programs (such as "The O'Reilly Factor" and "Countdown with Keith Olbermann") with whom she was competing. The show began with Brown detailing her top story of the night and expressing a "no bull" review, her opinion, and other analysts' opinions as well. A segment at the end of the broadcast called