Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Park (Allentown) Coca-Cola Park (Allentown) Coca-Cola Park is an 8,278-seat baseball park in Allentown, Pennsylvania, in the Lehigh Valley region of Pennsylvania. It is the home field for the Lehigh Valley IronPigs, the Triple-A level minor league baseball affiliate of the Philadelphia Phillies. Coca-Cola Park accommodates 10,178 fans, including auxiliary areas (Capital BlueCross Lawn, Dugout Suites and Red Robin Tiki Terrace), and cost $50.25 million to build. Naming rights to the stadium were awarded to Coca-Cola Bottling Co. of the Lehigh Valley on March 7, 2007. The stadium features the Majestic Clubhouse, which houses all team apparel. The Bud Light Trough is