Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Dixie Coca-Cola Bottling Company Plant second level. The building was built in 1891, and was from 1900-01 home to the Dixi Coca-Cola Bottling Company, established by Benjamin Franklin Thomas and Joseph Brown Whitehead in 1899 as the exclusive bottler of Coca-Cola for a large part of the United States. Of ten sites definitively established with the early history of Coca-Cola (which was first distributed as a fountain drink from facilities in the city in 1887), it is the only one still standing. Since 1966, it has served as Georgia State University's Baptist Student Center. It had deteriorated in condition by the 1970s, including some loss