1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Red Sparks Coca-Cola Red Sparks The Coca-Cola Red Sparks are a Japanese company-owned rugby union team based in Fukuoka city, Kyūshū. The coach is currently Shogo Mukai (appointed April 1, 2004), the former Japan national rugby union team coach during the 2003 Rugby Union World Cup. The team was initially founded as Kitakyushu Coca-Cola and then changed its name to Coca-Cola West Japan. The team won promotion to the expanded Top League of 14 teams at the end of the 2005–06 season, and was renamed Coca-Cola West Red Sparks. The club motto is "Have Guts Have Glory" and their slogan for 2006