Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Rita Ora would be titled "Ora". The album was released on 27 August 2012 in Europe and Oceania, and debuted at the top of the UK Albums Chart. Ora was nominated for Best New Artist, Push Artist and Best UK/Ireland Act at the 2012 MTV Europe Music Awards. In September 2012, it was announced that Ora will be the opening act on the UK concerts from Usher's Euphoria Tour set to start in January 2013. Eventually, the tour was postponed due to Usher's "professional and personal commitments." From 23 October through to 30 October 2012, Ora embarked on her first headlining tour,