Simon Danczuk received death threats during the selection process. The postal ballot got a 78% turnout and Danczuk received almost twice as many votes as the second-placed candidate. Seven members of Rochdale Labour Party who were accused of bringing the Labour party into disrepute by criticising his behaviour were expelled, or resigned, after a disciplinary hearing in September 2009. In the 2010 general election, Danczuk won 16,699 votes, unseating incumbent Liberal Democrat Paul Rowen, who received 15,810 as Conservative Mudasir Dean polled 8,305, despite the incident leading to Prime Minister Gordon Brown's "bigoted woman" remark having occurred in Rochdale. In May 2011,
Not Flash, Just Gordon said, "We have the opportunity to take the strength and conviction that Gordon Brown has shown as prime minister and apply our creativity to that to do the right thing for the country." Labour signed the deal with Saatchi and Saatchi on 12 September 2007. Not Flash, Just Gordon Not Flash, Just Gordon was an advertising campaign used by the British Labour party in 2007. The advert was created in anticipation that Prime Minister Gordon Brown may call a "Snap election". The advert was made by Saatchi & Saatchi, Margaret Thatcher's favourite advert agency. Labour's general election co ordinator Douglas