Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Kia Shine upcoming Mixtape "2000 Shine" via DatPiff. The single features Maino & Young Dro and samples part of Jay-Z's verse from "Swagga Like Us". The music video was directed by Kurt Williams and was the "New Joint of the Day" on 106 & Park July 3. Kia Shine released the first of his Alarm Clock Theory mixtape series which was made popular by his phrase "Everybody sleeping on me will wake up working for me". This project was very well received and received over 100,000 downloads. In September 2010 Kia Shine won another BMI award for his contribution to the lyrics