Giles Andreae Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester College, 1985 – 88). Andreae completed his degree under difficult circumstances as he developed Hodgkin's lymphoma, a cancer of the lymph glands, and began an intensive course of chemotherapy and radiotherapy the day before his final exams began. He managed to sit some of his papers, and was awarded an
Advertising campaign can backfire and damage profits and sales. Undercover marketing and astroturfing are two type of guerrilla marketing that are deemed as risky and can be detrimental to the company. “Advertising can be dated back to 4000 BC where Egyptians used papyrus to make sales messages and wall posters. Traditional advertising and marketing slowly developed over the centuries but never bloomed until early 1900s” ("What Is Guerrilla Marketing?", 2010). Guerrilla marketing are relatively simple, use tactics to advertise on a very small budget. It is to make a campaign that is “shocking, funny, unique, outrageous, clever and creative that people can’t