1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Vanilla was introduced to the Norwegian, Swedish, and Icelandic markets of Europe. This was the first Coca-Cola variety introduced in Norway since Coca-Cola itself in 1937 and Coca-Cola Light in 1983. , Vanilla Coke was marketed in several European countries as well as Australia and New Zealand (in mid-to-late-2002). By late 2003, the company had marketed Vanilla Coke in over 30 countries around the globe. During the 2016 Summer Olympics the vanilla and cherry version was presented to selected markets in Brazil. Today, It can easily be distributed using a Coca-Cola Freestyle machine, which injects vanilla syrup into Coca-Cola Its inaugural