Bids for the 1996 Summer Olympics for the Games (a promise that was not carried out eventually, as Athens went on to host the 2004 Summer Olympics). Coca-Cola executives, however, had feared that a successful Atlanta bid would hurt their business. While they produced commemorative pins of the six candidate cities, with the intent of handing out the winning city's pins to IOC delegates, this backfired as others alleged that Coca-Cola had predicted which city had won; indeed sales of the beverage in Greece dropped for the next few years. A year later, an article appeared in the German periodical "Der Spiegel" accusing the Atlanta Committee
Coca-Cola formula use of a video recording device to freeze on the formula for any analysis, and it ultimately proved to be a marketing ploy with no intention of sharing the full official formula. Ingredients listed in the commercial included nutmeg oil, lime juice, cocoa, vanilla extract, caffeine, "flavoring", and a smile. Coca-Cola formula The Coca-Cola formula is the Coca-Cola Company's secret recipe for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property