Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Vimto is also taken to sporting events in vacuum flasks by spectators as a warming drink to fend off the winter chill. Various alternate-flavoured variants of Vimto were introduced over the years; cherry- and strawberry-flavoured variants, known as "Cherry Vimto" and "Strawberry Vimto" have become part of the range. In 2016, a new variant, "Vimto Remix", was introduced. This range consists of various alternate flavour mixes that were introduced each year - mango, strawberry and pineapple in 2016, raspberry, orange and passionfruit in 2017 and most recently, watermelon, strawberry and peach. In the Arabian Peninsula, Vimto has had over 80 years