Charles Francis Richter in southern California. Since 1935, several other magnitude scales have been developed. Richter was an active and avowed naturist. He travelled to many nudist communities with his wife. At his retirement party, a group of colleagues at Caltech, called the "Quidnuncs," played and sang a ditty titled "Richter Scale," which gave examples of earthquakes in American history, told in ballad style. Richter was not amused, however; he was furious. The author of the song, Kent Clark, stated in a 1989 interview that Richter enjoyed the song. The song is played on the Dr. Demento show occasionally. Richter died of congestive
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include