Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Come Alive (The War of the Roses) announced as a member of the Kia Soul Collective project, a collective of artists promoting the Kia Soul crossover vehicle. "Come Alive (The War of the Roses)" was unveiled on September 29, 2009, as a free digital download on the promotion's website. The website also showed behind-the-scenes recordings of the song at Wondaland Art Society (where Monáe also described her respect for James Brown's delivery and performance). Atlanta-based digital content creators Ideas United uploaded a video Monáe filming a music video for "Come Alive (The War of the Roses)" at the Palace of the Dogs (a location where the video