ISO 9000 risks include how much certification will cost, increased bureaucratic processes and risk of poor company image if the certification process fails. According to John Seddon, ISO 9001 promotes specification, control, and procedures rather than understanding and improvement. Wade argues that ISO 9000 is effective as a guideline, but that promoting it as a standard "helps to mislead companies into thinking that certification means better quality, ... [undermining] the need for an organization to set its own quality standards". In short, Wade argues that reliance on the specifications of ISO 9001 does not guarantee a successful quality system. The standard is
Jasun Filtration 2004: Jasun becomes a Public Limited Company • 2004: Accredited to BS EN ISO 14001 Environmental standard at both Bridgwater Factories • 2005: Accredited to BS EN ISO 14001 Environmental standard at Sittingbourne Factory • 2010: Jasun Filtration PLC and Envirocare Services Ltd merge to become Jasun Envirocare PLC •Jasun Envirocare PLC (2011) Jasun Envirocare Company website, [Online], Available: http://www.jasun-envirocare.com [31 Aug 2012] •Jasun Envirocare PLC (2011) Jfilters.com E-commerce store, [Online], Available: http://www.jfilters.com [31 Aug 2012] •BSI Group (2012) BSI Group 9000 series quality management standard, [Online], Available: http://www.bsigroup.com/en/assessment-and-certification-services/management-systems/standards-and-schemes/iso-9001/ [31 Aug 2012] •BSI Group (2012) BSI Group 14001 series Environmental