1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola 600 of the top five annual NASCAR races. From 1960 to 1984 the race was known as the World 600. In 1985, the race's name was changed to the Coca-Cola World 600. In 1986 the name was shortened to the Coca-Cola 600, or Coke 600 which it was referred to at the time. The name changed again in 2002 to the Coca-Cola Racing Family 600 referring to the Coca-Cola family of drivers who are sponsored by Coca-Cola. In 2003, the name returned to the Coca-Cola 600. The Coca-Cola 600 has been the site of many drivers' first wins, including David Reutimann,