Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Campaign advertising negative attack ads, the campaign's creators decided to imbue their advertisements with a sense of joy, or "alegría". The campaign was overwhelmingly successful; 7.2 million votes were cast, with 3.96 million opposing the Pinochet regime. Pinochet stepped down peacefully in the year 1990, passing on leadership to a democratic civilian government. The results for this election were believed to have large-scale effects for worldwide democracy. Campaign advertising In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff.