Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola İçecek Coca-Cola İçecek Coca-Cola İçecek A.Ş. is an anchor bottler and a part of the Coca-Cola System. It is 50.3% owned by Anadolu Efes, 20.1% owned by the Coca-Cola Company, 3.7% owned by Özgörkey Holding, and the remaining 25.9% publicly traded on the Turkish stock exchanges. It is the 5th largest bottler in the Coca-Cola System in terms of sales volume. The company is headquartered in Istanbul. The company is the bottler of Coca-Cola products in Azerbaijan, Iraq, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkmenistan, and Jordan, as well as its home country of Turkey. The company is included at the BIST