Mabuhay Mabuhay Mabuhay is a Filipino greeting, usually expressed as "Mabuhay!", in the imperative form of "life", thus, "Live!", from the root word "buhay" (life). The phrase carries various meanings including "long live", "may you live", "cheers", "welcome", and "hurrah". It is thus analogous to Aloha, Talofa and Kia Ora in fellow Austronesian languages, Hawaiian, Samoan and Māori; the Romance language expression “Vive, Viva”, the Hindustani suffix "Zindabad", and the Japanese exclamation "Banzai". The expression is mostly used for toasts during gatherings and parties, and is used as a cry of adulation towards individuals or concepts at rallies and political conferences.
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,