Mabuhay Mabuhay Mabuhay is a Filipino greeting, usually expressed as "Mabuhay!", in the imperative form of "life", thus, "Live!", from the root word "buhay" (life). The phrase carries various meanings including "long live", "may you live", "cheers", "welcome", and "hurrah". It is thus analogous to Aloha, Talofa and Kia Ora in fellow Austronesian languages, Hawaiian, Samoan and Māori; the Romance language expression “Vive, Viva”, the Hindustani suffix "Zindabad", and the Japanese exclamation "Banzai". The expression is mostly used for toasts during gatherings and parties, and is used as a cry of adulation towards individuals or concepts at rallies and political conferences.
Kia-Ora in the ever-expanding range. No-added-sugar variants were also created. Kia-Ora continued to prosper throughout the 20th century, with the World Wars only affecting the brand slightly in terms of production. The brand remained popular amongst children aged 3-10 in both Australia and the United Kingdom. From 1953, Kia-Ora was advertising with full-colour posters. In 1961, Kia-Ora was sold to the Campbell Soup Company of the US. The brand became popular in the 1970s within the UK. It was widely available in cinemas as a ready-to-drink product in cartons, paired with an advertisement spoofing the Columbia Pictures logo. In 1982, Kia-Ora