Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Vimto is also taken to sporting events in vacuum flasks by spectators as a warming drink to fend off the winter chill. Various alternate-flavoured variants of Vimto were introduced over the years; cherry- and strawberry-flavoured variants, known as "Cherry Vimto" and "Strawberry Vimto" have become part of the range. In 2016, a new variant, "Vimto Remix", was introduced. This range consists of various alternate flavour mixes that were introduced each year - mango, strawberry and pineapple in 2016, raspberry, orange and passionfruit in 2017 and most recently, watermelon, strawberry and peach. In the Arabian Peninsula, Vimto has had over 80 years