Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Love in the Afternoon (advertising campaign) only a moderate success in the late 1970s; it finally took off in 1980 and 1981 by advertising the wildly popular romance of Luke and Laura on "General Hospital". The campaign also found success in promoting popular couples on another ABC serial, "All My Children", such as Cliff and Nina, Greg and Jenny, and Jesse and Angie. Other shows profiled in "Love in the Afternoon" advertisements included "One Life to Live", "Loving", "Ryan's Hope", and "The Edge of Night". In 1983, ABC briefly altered the "Love in the Afternoon" commercials to advertise "Loving in the morning," a nod to its