Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Roth Greeting Cards v. United Card Co. test would determine similarity of general ideas, while an intrinsic test would compare the particular expressions used. The second test should be made by an "ordinary reasonable person" rather than an expert. Roth Greeting Cards v. United Card Co. Roth Greeting Cards v. United Card Co., 429 F.2d 1106 (9th Cir. 1970), was a Ninth Circuit case involving the copyright of greeting cards that introduced the "total concept and feel" standard for determining substantial similarity. Courts used this test in later cases such as "Reyher v. Children's Television Workshop" (1976). Roth Greeting Cards was engaged in the greeting card business.