Seismic magnitude scales indirectly and incompletely reflect the force of an earthquake, involve other factors, and are generally limited in some respect of magnitude, focal depth, or distance. The "moment magnitude scale" – Mw or M – developed by and , is based on an earthquake's "seismic moment", M, a measure of how much work an earthquake does in sliding one patch of rock past another patch of rock. Seismic moment is measured in Newton-meters (Nm or Nm) in the SI system of measurement, or dyne-centimeters (dyn-cm) in the older CGS system. In the simplest case the moment can be calculated knowing only
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include