1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola SoundFest Coca-Cola SoundFest Coca-Cola and Samsung Galaxy Y SoundFest (referred as CocaCola SoundFest on the official website or SoundFest Vietnam on the official Facebook) is a music festival first held in Ho Chi Minh City, Vietnam on April 14, 2012. SoundFest has been the largest music festival in Vietnam in terms of the line-up artists as well as the duration time. The 2012 event was sponsored by Coca-Cola and Samsung. Information on this festival was first revealed in February 2012 by Coca-Cola. Big Bang and Tata Young were the first international artists to be included in the line-up besides the local