Giles Andreae upper second class degree. In 2006 Andreae worked alongside Blunderbus Theatre Company (Nottinghamshire) to adapt his story "Giraffes Can't Dance" to bring it to stage. The company toured this story across the UK. Purple Ronnie is a cartoon character used in greetings cards, T-shirts and other merchandise. Drawn in a simple stick man style with a smiley face and a large oval body, Ronnie is usually shown as a comic poet, the cartoons' rhyming captions being written in a simple style and including mild taboo language. Purple Ronnie cards were first sold in 1987. The character was later used in
Advertising campaign marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usually include establishing a brand, raising brand awareness, aggrandizing the rate of conversions/sales. The rate of success or failure in accomplishing these goals is reckoned via effectiveness measures. There are 5 key points at which an advertising campaign must consider to ensure