Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Love in the Afternoon (advertising campaign) then-new serial, "Loving", which premiered in a late morning timeslot. After a few months, the regular "Love in the Afternoon" commercials resumed. As the long-running campaign saw retirement in 1985, it was initially transitioned into a more modern replacement series of commercials utilizing the slogan "Love it!", with coincided with ABC's 1985-86 network campaign "You'll Love It". Over twenty years after the commercials ended production, the phrase "Love in the Afternoon" has come to refer to the stories told on soap operas, irrespective of network affiliation. Love in the Afternoon (advertising campaign) "Love in the Afternoon" was a well-known advertising