Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Life Coca-Cola Life Coca-Cola Life is a lower-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. It has 27 kilocalories/100 mL, containing only 60% of the calories of regular Coca-Cola. It was created in Argentina and Chile after five years of research together in these countries. The drink contains stevia leaf extract, the first branded Coke product to use it. However, it is not the first product owned by the Coca-Cola Company to use stevia. Over 45 products distributed by Coca-Cola use stevia extract, including Vitamin Water and Seagram's Ginger Ale. Coca-Cola Life contains sugar, but uses less sugar