Coca-Cola Olympic City live shows for the Coca-Cola Olympic City Kids. The area was left vacant after the plaza's closure. In 2002, The Coca-Cola Company donated 9 of its of property at the site to The Marcus Foundation for use as the site of the new Georgia Aquarium, which opened in November 2005. The company also made plans to construct its new World of Coca-Cola on the remainder of the property; the attraction opened in May 2007. The area was christened Pemberton Place after John Pemberton, inventor of Coca-Cola and dedicated to the people of Atlanta. Coca-Cola Olympic City Coca-Cola Olympic City was
Coca-Cola was called "FIFA — Coca-Cola Cup". In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring