Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Ahoy (greeting) used it to address the congregation from the pulpit. A recent resurgence in the popularity of the term has resulted from its use by "The Simpsons" character Montgomery Burns, who often answers the telephone with the greeting of "Ahoy-hoy." The use of the now-defunct ahoy-hoy, instead of the standard "hello", is a running joke referring to Mr. Burns' very advanced age. Lyrics to "Solid Potato Salad" performed by the Ross Sisters in the Metro-Goldwyn-Mayer Technicolor musical film "Broadway Rhythm" in 1944 include the words "Hoy hoy" Czechoslovak cartoon character Mole also often used the greeting ahoj, popularizing it amongst children