Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Life and increase of Coca-Cola Zero Sugar sales, Coca-Cola Life was discontinued in the UK in June 2017. Coca-Cola Life is currently sold in: Coca-Cola Life was introduced into Australia in March 2015. In early 2017, the brand was dropped due to poor sales and replaced with 'Coca-Cola with Stevia', which contains less sugar than Coca-Cola Life. The roll-out of Coca-Cola Life in Canada began in the fall of 2016, with the product being sold at a number of locations including Walmart, Shoppers Drug Mart and London Drugs. In Canada the product is available in 355mL cans, 222mL mini cans and