Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Come Alive (The War of the Roses) announced as a member of the Kia Soul Collective project, a collective of artists promoting the Kia Soul crossover vehicle. "Come Alive (The War of the Roses)" was unveiled on September 29, 2009, as a free digital download on the promotion's website. The website also showed behind-the-scenes recordings of the song at Wondaland Art Society (where Monáe also described her respect for James Brown's delivery and performance). Atlanta-based digital content creators Ideas United uploaded a video Monáe filming a music video for "Come Alive (The War of the Roses)" at the Palace of the Dogs (a location where the video