British Airlines Stewards and Stewardesses Association British Airlines Stewards and Stewardesses Association The British Airlines Stewards and Stewardesses Association (BASSA) is a branch of the British trade union Unite. It was originally formed exclusively for British Airways (BA) cabin crew, but other small branches exist representing air stewards and stewardesses at other airlines. BASSA Is headquartered at the Unite offices in Harlington, London, and also has a support office at Heathrow Airport. It provides year-round support, a secure website service for its members and an emergency number for operational issues. Originally part of the Transport and General Workers' Union (TGWU), BASSA is now part of Unite.
History of British Airways of the slogan "The World's Favourite Airline", and dominated its domestic rivals during the early 1990s. Faced with increased competition and higher costs in the mid-1990s, CEO Bob Ayling led a restructuring effort, leading to trade union clashes; the carrier also invested in regional European airlines, courted international airline partnerships, and attempted a controversial ethnic livery rebranding campaign. In the early 2000s, CEO Rod Eddington implemented further cost cuts, the retirement of Concorde, and the removal of ethnic liveries. Under Willie Walsh, who became CEO in 2005, British Airways faced a price-fixing scandal, moved its primary hub to Heathrow Terminal