Kia-Ora Kia-Ora Kia-Ora is a concentrated fruit soft drink brand, made by Atlantic Industries (a subsidiary of the Coca-Cola Company) and licensed for manufacturing in the UK by Coca-Cola Enterprises Ltd. The juice drink is sold in a concentrated state. The brand takes its name from "kia ora", a Māori language greeting which has entered New Zealand English, which literally means "be well/healthy". The first Kia-Ora was a lemon squash sold by Arthur Gasquoine in Sydney, Australia, in 1903. The brand was sold to the Dixon Family in the same year, with the first factory being established by Roland Dixon in
Kia-Ora launched a colourful, animated advertising campaign, directed by Oscar Grillo of Klacto Animations, which used the jingle "We all adore a Kia-Ora", and featured a child in a straw hat, a dog called Fedora who served the drink, and multiple crows who pursued the boy for a drink, with the boy responding with "it's too orangey for crows". Later promotions included Caramba's song "Fido", and the jingle was referred to in the Spaced episode "Gone". The advertisements attracted a degree of controversy in later years, with claims of implicit racism, because the boy looked similar to a golliwog. The brand