Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Ora (Rita Ora album) Albums Chart and was certified platinum by the British Phonographic Industry. Upon its release, "Ora" received mixed reviews from music critics. In 2008, Ora signed to American record label, Roc Nation. She recorded an album's worth of material with a view to release it, but her label advised against it. Instead Ora began work on different songs to be included on her debut album. She later commented that: "They [Roc Nation] gave me three years to do my album; two years to find myself and a year to record it." For the recording of the album, Ora enlisted the help