Coca-Cola Olympic City Coca-Cola Olympic City Coca-Cola Olympic City was an plaza in downtown Atlanta, Georgia, adjacent to the city's Centennial Olympic Park. It was built in concurrence with the 1996 Centennial Olympic Games in Atlanta. Managed by Orlando-based Baker Leisure Group, the featured three key areas that displayed Olympic based virtual reality sports attractions. The first area allowed patrons to play a h-o-r-s-e style game called "HOOPS" against Grant Hill. The area also allowed patrons to test their baseball skills by striking out Cecil Fielder in a pitching simulator or hitting a home run against Tom Glavine in a batting simulator. The
Coca-Cola was called "FIFA — Coca-Cola Cup". In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring