Moulin Rouge: La Goulue for the elasticity of its young dancers, both physically and morally; police officers made periodic checks to ensure that they were all wearing underwear. However, the poster by Jules Chéret advertising the club's delights, was relatively subdued, so the director Charles Zidler hired the young (only 27 years old) Toulouse-Lautrec to create a more vibrant poster. Although "Moulin Rouge: La Goulue" was Toulouse-Lautrec's first attempt at lithography, such was his grasp of the medium's possibilities that it was an immediate sensation. 3000 copies spread around Paris captivated the public with their eye-catching design, bold colors, and innovative, Japanese-inspired use of
Betty Willis (artist) for Fox West Coast Theaters. Betty returned to Las Vegas where she first took a job at the courthouse, then worked as a commercial artist before moving on to designing neon signs at Western Neon. It was there that she designed her signature piece, the Welcome to Fabulous Las Vegas sign, completed in 1959. Willis never trademarked the design, later saying "It's my gift to the city." Willis is also known for designing the signs for the Moulin Rouge Hotel and the Blue Angel Motel. She continued designing signs until she retired at the age of 77. She died at