Cinema of the United States century, when the medium was new, many Jewish immigrants found employment in the US film industry. They were able to make their mark in a brand-new business: the exhibition of short films in storefront theaters called nickelodeons, after their admission price of a nickel (five cents). Within a few years, ambitious men like Samuel Goldwyn, William Fox, Carl Laemmle, Adolph Zukor, Louis B. Mayer, and the Warner Brothers (Harry, Albert, Samuel, and Jack) had switched to the production side of the business. Soon they were the heads of a new kind of enterprise: the movie studio. (The US had at
Albert Boni Boni brothers' uncle Thomas Seltzer. A year and a half after incorporating, Albert Boni sold his interest in Boni & Liveright to Horace Liveright in 1919. However, the name of the firm remained "Boni & Liveright" until 1928, when the name of the publishing house was changed to "Horace Liveright, Inc." In 1923 the Boni brothers purchased the publishing company Lieber & Lewis and renamed it the "Albert and Charles Boni Publishing Company." In 1926, they purchased the publishing business of their uncle, Thomas Seltzer. In 1929 the Boni brothers created Boni Paper Books, which offered one soft-cover book per