1996 Summer Olympics 1996 Summer Olympics The 1996 Summer Olympics, officially known as the Games of the XXVI Olympiad, commonly known as Atlanta 1996, and also referred to as the Centennial Olympic Games, were an international multi-sport event that was held from July 19 to August 4, 1996, in Atlanta, Georgia, United States. These Games, which were the fourth Summer Olympics to be hosted by the United States, marked the centenary of the 1896 Summer Olympics in Athens—the inaugural edition of the modern Olympic Games. They were also the first since 1924 to be held in a different year from a Winter Olympics,
Coca-Cola was called "FIFA — Coca-Cola Cup". In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring