Earthquake for measuring earthquake magnitudes was developed by Charles F. Richter in 1935. Subsequent scales (see seismic magnitude scales) have retained a key feature, where each unit represents a ten-fold difference in the amplitude of the ground shaking, and a 32-fold difference in energy. Subsequent scales are also adjusted to have approximately the same numeric value within the limits of the scale. Although the mass media commonly reports earthquake magnitudes as "Richter magnitude" or "Richter scale", standard practice by most seismological authorities is to express an earthquake's strength on the moment magnitude scale, which is based on the actual energy released
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include