Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Kia kaha Primary School (Kia Kaha). Queen Alexandra's Mounted Rifles (QAMR) an armored regiment based at Waiouru uses Ake Ake Kia Kaha as their motto. Kia kaha is also used in the film "Forever Strong", and is the motto of the Highland High School rugby team which features in the film. The trainers of Beachbody's Les Mills Pump home workout program also use this phrase regularly throughout the program. When the 6.3 magnitude earthquake hit the New Zealand city of Christchurch on 22 February 2011, following the 4 September 2010 earthquake, "Kia Kaha" became the iconic phrase used by family and friends