Moulin Rouge: La Goulue popular French club, Moulin Rouge. Their audience is reduced to silhouettes in order to focus attention on the performers and evoke the Japanese art then in vogue. The triple repetition of the club's name draws the focus down to the central figure of the poster, La Goulue herself. The stark white of her petticoats, depicted with just a few lines on the white paper, epitomizes Toulouse-Lautrec's boldly simplistic style, a sharp break from the text-heavy posters of the day. The Moulin Rouge had opened two years earlier, in 1889, and instantly established itself as a Montmartre landmark. It was renowned
Alfred Choubrac poster artist of his time. His most famous poster is that of "Au Joyeux Moulin Rouge", based on the popular Parisian nightclub Moulin Rouge. The 1880s and 1890s were an intermediary period in the development of the poster in which its primary political function shifted to a primarily promotional one as advertising in the emerging consumer economy. In April 1891, under orders from the Minister of the Interior, the prefect of Paris, Henri-Auguste Lozé, seized and destroyed hundreds of posters considered to a violation of public decency. Many artists and their printers were charged. Several of Choubrac’s posters were prohibited