Total quality management of what TQM entails. During the 1990s, standards bodies in Belgium, France, Germany, Turkey, and the United Kingdom attempted to standardize TQM. While many of these standards have since been explicitly withdrawn, they all are effectively superseded by ISO 9000: Interest in TQM as an academic subject peaked around 1993. The Federal Quality Institute was shuttered in September 1995 as part of the Clinton administration's efforts to streamline government. The European Centre for Total Quality Management closed in August 2009, a casualty of the Great Recession. TQM as a vaguely defined quality management approach was largely supplanted by the ISO
Quality management marketing and customer service. The International Standard for Quality management (ISO 9001:2015) adopts a number of management principles, that can be used by top management to guide their organizations towards improved performance. The primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations. Rationale Sustained success is achieved when an organization attracts and retains the confidence of customers and other interested parties on whom it depends. Every aspect of customer interaction provides an opportunity to create more value for the customer. Understanding current and future needs of customers and other interested parties contributes