Mint julep Mint julep The mint julep is a mixed alcoholic drink, or cocktail, consisting primarily of bourbon (or some other spirit), sugar, water, crushed or shaved ice, and fresh mint. As a bourbon-based cocktail, it is associated with the American South and the cuisine of the Southern United States in general, and the Kentucky Derby in particular. A mint julep is traditionally made with four ingredients: mint leaf, bourbon, simple syrup, and crushed ice. Traditionally, spearmint is the mint of choice used in Southern states, and in Kentucky in particular. Proper preparation of the cocktail is commonly debated, as methods may
Julep (company) for women was the initial business model, Park now says she uses the parlors as a testing ground for new products. Julep moved into e-commerce in 2008. The company’s website is now its main sales channel, making available more than 300 new products on its website in 2013. Julep products are also available through their Seattle parlors, through retailers such as Sephora, Nordstrom and on TV though QVC. Also in 2013, it opened its first pop-up store in New York City. Julep reportedly tripled its revenue in 2013. Julep is backed by venture capital firms Andreessen Horowitz, Altimeter Capital, Azure