Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
2003 Coca Cola Tigers season Coca Cola Tigers didn't end up bridesmaid for the third time in the season, winning over San Miguel Beermen, four games to three, behind best import Artemus McClary. Coca Cola defeated San Miguel in the deciding seventh game as coach Chot Reyes won his second title for the Tigers and fourth overall in his coaching career. 2003 Coca Cola Tigers season The 2003 Coca-Cola Tigers season was the 2nd season of the franchise in the Philippine Basketball Association (PBA). The Coca Cola Tigers played in the finals in all three conferences of the league's 29th season. In the All-Filipino Cup,