Māori language Māori phrase "kia kaha", "be strong", is frequently encountered as an indication of moral support for someone starting a stressful undertaking or otherwise in a difficult situation. Many other words such as "whānau" (meaning "family") and "kai" (meaning "food") are also widely understood and used by New Zealanders. Māori language Māori (; ), also known as te reo ("the language"), is an Eastern Polynesian language spoken by the Māori people, the indigenous population of New Zealand. Closely related to Cook Islands Māori, Tuamotuan, and Tahitian, it became one of New Zealand's official languages in 1987. The number of speakers of
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,