Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Black Cherry Vanilla product's sale, the percentage of drinks bought from Coca-Cola and its variants that was Black Cherry Vanilla Coke was 4%, compared to 9% for Coca-Cola with Lime and 3% for Diet Black Cherry Vanilla Coke compared to 7% for Diet Coke with Lime, 13% for the Caffeine free Colas, 13.5% for Coke Cherry and Diet Coke Cherry, and 26% for Diet Coke. With low sales figures, and the return of Vanilla Coke (now Coca-Cola Vanilla) in the summer of 2007 in the United States, Black Cherry Vanilla Coke was discontinued. Coca-Cola Freestyle fountains have a variation in the form of