1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola BlāK Coca-Cola BlāK Coca-Cola BlāK was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France and subsequently in other markets, including Czech Republic, Slovakia, Lithuania and Slovenia. Coca-Cola BlāK launched in the United States on April 3, 2006. Coca-Cola BlāK launched in Canada on August 29, 2006 in Toronto, Ontario at Dundas Square. In August 2007, trade magazine Beverage Digest noted that Coca-Cola would discontinue the drink within the United States. The French and Canadian versions of Coca-Cola BlāK were sweetened with sugar. The U.S. version of Coca-Cola BlāK