Whānau Ora been a vocal opponent of the program. The longest-established national Māori health organisation, the Māori Women's Welfare League choose not to participate in Whānau Ora, but some regional leaders are involved. The League operates a parenting skills course called "Whanau Toko i te Ora" which is unrelated to Whānau Ora. Whānau Ora Whānau Ora (""family health"") is a major contemporary indigenous health initiative in New Zealand driven by Māori cultural values. Its core goal is to empower communities and extended families ("whānau") to support families within the community context rather than individuals within an institutional context. Whānau Ora evolved out
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,