1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Summer Olympic Games Olympic Games in the capital city, London, which became the first city ever to have hosted the Summer Olympic Games three times. The cities of Los Angeles, Paris, and Athens have each hosted two Summer Olympic Games. In 2024, France will host its third Summer Olympic Games in its capital, making Paris the second city ever to have hosted three Summer Olympics. In 2028, Los Angeles will become the third city ever to have hosted the Games three times. Australia, France, Germany and Greece have all hosted the Summer Olympic Games twice. The IOC has selected Tokyo, Japan, to host