Kia-Ora Kia-Ora Kia-Ora is a concentrated fruit soft drink brand, made by Atlantic Industries (a subsidiary of the Coca-Cola Company) and licensed for manufacturing in the UK by Coca-Cola Enterprises Ltd. The juice drink is sold in a concentrated state. The brand takes its name from "kia ora", a Māori language greeting which has entered New Zealand English, which literally means "be well/healthy". The first Kia-Ora was a lemon squash sold by Arthur Gasquoine in Sydney, Australia, in 1903. The brand was sold to the Dixon Family in the same year, with the first factory being established by Roland Dixon in
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,