Giles Andreae Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester College, 1985 – 88). Andreae completed his degree under difficult circumstances as he developed Hodgkin's lymphoma, a cancer of the lymph glands, and began an intensive course of chemotherapy and radiotherapy the day before his final exams began. He managed to sit some of his papers, and was awarded an
Advertising campaign example of this is Red Bull who use the colour, shapes and size of their cans to best relate their product to success and winning. A taller can looks like the 1st place podium when placed next to competitors, the design looks like the finish flag in racing representing winning. The opportunity for an advertising campaign to succeed is significantly increased with the use of multi sensory touch points used as a point of difference between brands. Guerrilla marketing is an advertising strategy which increases brand exposure through the use of unconventional campaigns which initiate social discussion and "buzz". This