Giles Andreae upper second class degree. In 2006 Andreae worked alongside Blunderbus Theatre Company (Nottinghamshire) to adapt his story "Giraffes Can't Dance" to bring it to stage. The company toured this story across the UK. Purple Ronnie is a cartoon character used in greetings cards, T-shirts and other merchandise. Drawn in a simple stick man style with a smiley face and a large oval body, Ronnie is usually shown as a comic poet, the cartoons' rhyming captions being written in a simple style and including mild taboo language. Purple Ronnie cards were first sold in 1987. The character was later used in
Advertising campaign example of this is Red Bull who use the colour, shapes and size of their cans to best relate their product to success and winning. A taller can looks like the 1st place podium when placed next to competitors, the design looks like the finish flag in racing representing winning. The opportunity for an advertising campaign to succeed is significantly increased with the use of multi sensory touch points used as a point of difference between brands. Guerrilla marketing is an advertising strategy which increases brand exposure through the use of unconventional campaigns which initiate social discussion and "buzz". This