Kentucky Derby the presenting sponsor. In addition to the race itself, a number of traditions play a large role in the Derby atmosphere. The mint julep—an iced drink consisting of bourbon, mint, and a sugar syrup—is the traditional beverage of the race. The historic drink can be served in an ice-frosted silver julep cup, but most Churchill Downs patrons sip theirs from souvenir glasses (first offered in 1939 and available in revised form each year since) printed with all previous Derby winners. Also, burgoo, a thick stew of beef, chicken, pork, and vegetables, is a popular Kentucky dish served at the Derby.
Julep (company) for women was the initial business model, Park now says she uses the parlors as a testing ground for new products. Julep moved into e-commerce in 2008. The company’s website is now its main sales channel, making available more than 300 new products on its website in 2013. Julep products are also available through their Seattle parlors, through retailers such as Sephora, Nordstrom and on TV though QVC. Also in 2013, it opened its first pop-up store in New York City. Julep reportedly tripled its revenue in 2013. Julep is backed by venture capital firms Andreessen Horowitz, Altimeter Capital, Azure