Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola sign sign also displays a series of graphic images to elicit moods and feelings from Coca-Cola consumers, related to the conditions in the Square at different times of day and night, and across different seasons. The current display measures approximately 68 feet by 42 feet and contains 1,760 individual moving LED cubes. Coca-Cola sign The Coca-Cola Sign is an electro-kinetic sculpture created in 2017 which is located on the 2 Times Square building in Times Square, Manhattan, New York City. It stands at 68 ft. tall and 42 ft. wide, and is the latest in a line of Coca-Cola Times Square