Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Vimto channels that in recent years have become very popular, and achieved cult status with viral marketing videos exchanged on the Internet. Vimto was introduced to The Gambia and Senegal in the 1980s where it remains popular. In 2011 Vimto once again became widely available throughout the Republic of Ireland, through Tesco and the local version of Iceland shops. In Pakistan, Vimto is produced, under licence, by Mehran Bottlers. In Nepal recently Vimto is manufactured under licence by Himganga Beverage Pvt Ltd. Vimto Vimto is a soft drink sold in the United Kingdom. It was first manufactured as a health tonic