Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola European Partners that of Coca-Cola Beverages Africa that consolidated Coca-Cola bottling operations in East and Southern Africa. The ownership structure of Coca-Cola European Partners is as follows: Coca-Cola European Partners Coca-Cola European Partners plc (CCEP) is a multinational bottling company dedicated to the marketing, production, and distribution of Coca-Cola products. Coca-Cola European Partners was created on 28 May 2016 as a result of the combination of the three main bottling companies for The Coca-Cola Company in Western Europe i.e. Coca-Cola Enterprises, Coca-Cola Iberian Partners, S.A. and Coca-Cola Erfrischungsgetränke AG. The combination created the world’s largest independent Coca-Cola bottler based on net revenues