Māori language Māori phrase "kia kaha", "be strong", is frequently encountered as an indication of moral support for someone starting a stressful undertaking or otherwise in a difficult situation. Many other words such as "whānau" (meaning "family") and "kai" (meaning "food") are also widely understood and used by New Zealanders. Māori language Māori (; ), also known as te reo ("the language"), is an Eastern Polynesian language spoken by the Māori people, the indigenous population of New Zealand. Closely related to Cook Islands Māori, Tuamotuan, and Tahitian, it became one of New Zealand's official languages in 1987. The number of speakers of
Kia Optima its world debut at the 2010 New York Auto Show. It features a much sleeker, sportier profile designed by new Kia design chief Peter Schreyer, following the new design language featured on the Kia Forte, Kia Sorento, and upcoming Kia Sportage and Kia Cadenza — and using Kia's new corporate grille, known as the Tiger Nose, also designed by Schreyer. Lead designer of the TF in the team of Peter Schreyer and Miklos Kovacs was the Italian Davide Limongelli. For the first time, this model will be using the Optima name worldwide, where the Magentis name had been used previously.