Coca-Cola Olympic City Coca-Cola Olympic City Coca-Cola Olympic City was an plaza in downtown Atlanta, Georgia, adjacent to the city's Centennial Olympic Park. It was built in concurrence with the 1996 Centennial Olympic Games in Atlanta. Managed by Orlando-based Baker Leisure Group, the featured three key areas that displayed Olympic based virtual reality sports attractions. The first area allowed patrons to play a h-o-r-s-e style game called "HOOPS" against Grant Hill. The area also allowed patrons to test their baseball skills by striking out Cecil Fielder in a pitching simulator or hitting a home run against Tom Glavine in a batting simulator. The
Coca-Cola Enterprises paid over $15 billion, including a redemption of Coca-Cola's 33% shareholding in CCE. Coca-Cola wanted the business in their asset list because they felt it would save both consumers and Coca-Cola money. Coca-Cola also spun off its small European bottling division to "New CCE". The acquisition closed on October 3, 2010. On August 6, 2015, Coca-Cola Enterprises announced that it would merge with Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke AG, a subsidiary of the Coca-Cola Company, into a new company to be called Coca-Cola European Partners PLC. Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products.