Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Campaign advertising It was also the first time that a family member was also used to attack the opposing candidate. One particular advertisement showed Nancy Reagan (Reagan’s wife) accusing Carter of a weak foreign policy. This campaign also saw the rise of campaign finance issues when Reagan used political action committees to solicit funds on his behalf. However, in Reagan's reelection bid during the United States presidential election, 1984, the United States experienced the beginning of a different form of political advertising; one with a much more positive flow and a stronger, more powerful message. With the country in a relatively prosperous