Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Percy Andreae Percy Andreae Percy Andreae (October 31, 1858 – May 3, 1924) was an English-American brewer and influential anti-prohibitionist during the early part of the 20th century. After the anti-Saloon League made sweeping victories in the 1908 Ohio state elections, Andreae organized effective resistance to the temperance movement. He soon organized and became president of The National Association of Commerce and Labor to fight temperance organizations on the national level. It largely employed former state Senators and Representatives to further its work. Andreae was born in Clapham, London to a German father, Carl Andreae of Frankfurt, and an English mother, Emilie