1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Hellenic Bottling Company better access to financing and a move away from crisis ridden Greece, which had prompted ratings agencies to downgrade its credit over the summer to three notches above "junk" level. On 29 April 2013 Coca-Cola HBC AG (“CCHBC AG”), the new Swiss holding company, was admitted to the London Stock Exchange’s main market. On 11 September 2013 Coca-Cola HBC AG announced its inclusion into the FTSE 100 and FTSE All-Share indices. Coca-Cola HBC was named the industry leader among beverage companies in the 2014 Dow Jones Sustainability Index. On 24 July 2014 Coca-Cola HBC AG announced its delisting of its