Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Vimto production of drinks for Vimto in their early days of trading. A subsidiary of Nichols plc, Cabana is the distribution arm of the company, and operates via a UK-wide network of distributors that are, in the main, independent. In Scotland and Sussex, the distributor is a wholly owned subsidiary of Cabana: (Scotland - Cariel, and Sussex - Beacon Drinks Now closed). Vimto is currently available in sixty-five countries and the number of countries in which it is on sale is growing. Both a still, dilutable version ("Vimto Cordial") and a carbonated premixed version ("Fizzy Vimto") are available in the UK.