Color printing newspapers and magazines, brochures, cards, posters and similar mass-market items. In this type of industrial or commercial printing, the technique used to print full-color images, such as color photographs, is referred to as four-color-process or merely process printing. Four inks are used: three secondary colors plus black. These ink colors are cyan, magenta, yellow and key (black); abbreviated as CMYK. Cyan can be thought of as minus-red, magenta as minus-green, and yellow as minus-blue. These inks are semi-transparent or translucent. Where two such inks overlap on the paper due to sequential printing impressions, a primary color is perceived. For example,
Carolina blue due to contrast issues and section 509 web requirements. Oddly enough none of the colors match the selected Pantone 542 which would be a hex value of , RGB of (102,153,194), and a cmyk value of 47,21,0,24. The North Carolina Tar Heels athletics department has their own formulation for Carolina blue. Carolina athletics blue has the same CMYK color representation as the university's version of Carolina blue, but the RGB representation for Carolina athletics blue is Red 123, Green 175, and Blue 212. This results in a Hex code of , the official matching hex code for Pantone 542 C.