ISO 9000 effect on return on investment, market share, sales growth, better sales margins and competitive advantage," "taking a quality approach is unrelated to ISO 9000 registration." In fact, ISO itself advises that ISO 9001 can be implemented without certification, simply for the quality benefits that can be achieved. Abrahamson argues that fashionable management discourse such as Quality Circles tends to follow a lifecycle in the form of a bell curve, possibly indicating a management fad. Pickrell argues that ISO systems merely gauge whether the processes are being followed. It does not gauge how good the processes are or whether the correct
ISO 20252 ISO 20252 ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003. It was subsequently updated in 2012. Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research. The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are: In the UK the Market Research Society (a member of the EFAMRO which sits on the ISO liaison