I Love to Laugh Mr. Wigg, is said to float because of an excess of "laughing gas", although it is clear that the term is not used in the chemical sense. So-called "laughing gas" (nitrous oxide) was one of the earliest effective anaesthetics developed in the Nineteenth century. it was popularised by dentists, for pain-free tooth extractions, as well as by showground novelty booths. Customers at the booth would be gassed and, as they were recovering from the drugged sleep they often felt euphoric and giggly. Hence the name. A famous 1931 British comedy sketch starring Cicely Courtneidge, called "Laughing Gas", was based on
The Laughing Cow box. Consumers have to pull a little red thread around the box to open it, and the foil packaging also features a red tab for opening. The company was founded in 1921. The Laughing Cow is available in these formats in different worldwide markets: Discontinued formats of The Laughing Cow include: The Laughing Cow USA introduced a TV commercial in 2009 where the company introduced a new slogan, "Have you laughed today?" In 2010 they updated the brand's website to include cheese recipes. Laughing Cow cheese is available in its original flavour, a light version with 7% fat, and an