Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Proverbial phrase Proverbial phrase A proverbial phrase or a proverbial expression is type of a conventional saying similar to proverbs and transmitted by oral tradition. The difference is that a proverb is a fixed expression, while a proverbial phrase permits alterations to fit the grammar of the context. Another similar construction is an idiomatic phrase. Sometimes it is difficult to draw a distinction between idiomatic phrase and proverbial expression. In both of them the meaning does not immediately follow from the phrase. The difference is that an idiomatic phrase involves figurative language in its components, while in a proverbial phrase the figurative