Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
The Greeting Card Association The Greeting Card Association The Greeting Card Association is the UK trade association for greeting card publishers. Established in 1919, owned by its membership and run on a not for profit basis, the association is the trade body for the greeting card industry. The GCA resources include free specialist industry information for publishers, the press, artists and writers, students and the general public. The GCA's official magazine is "Progressive Greetings". Launched in 1991, this magazine is editorially led with articles relating to topical industry issues. The GCA supports The Henries, the greeting card industry awards and Progressive Greetings Live, the