Kia kaha Kia kaha Kia kaha is a Māori phrase used by the people of New Zealand as an affirmation, meaning "stay strong". The phrase has significant meaning for Māori: popularised through its usage by the 28th Māori Battalion during World War II, it is found in titles of books and songs, as well as a motto. Linguistically, kia kaha consists of the desiderative verbal particle "kia", used here as 'an encouragement to achieve the state named', that is, to achieve "kaha" or strength. "Kaha" derives from Proto-Polynesian "*kafa", meaning "strong" or "great"; "*kafa" is also the Proto-Polynesian term for sennit rope,
Kia Motors stands for "(East) Asia"), it is roughly translated as "to come out of the east." Kia was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tubing and bicycle parts, eventually producing Korea's first domestic bicycle, the Samchully, in 1951. In 1952, Kyungsung Precision Industry changed its name to Kia Industries, and later built Honda-licensed small motorcycles (starting in 1957), Mazda-licensed trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Kia built the small Brisa range of cars until 1981, when production came to an end after