1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
1996 Coca-Cola 600 1996 Coca-Cola 600 The 1996 Coca-Cola 600, the 37th running of the event, was a NASCAR Winston Cup Series race held on May 26, 1996 at Charlotte Motor Speedway in Charlotte, North Carolina. Contested at 400 laps on the 1.5 mile (2.4 km) speedway, it was the 11th race of the 1996 NASCAR Winston Cup Series season. Dale Jarrett of Robert Yates Racing won the race. Chuck Bown would step down from professional stock car racing after this event. On the day of the race, 0.01 inches of precipitation were recorded around the speedway. Charlotte Motor Speedway is a motorsports