Religion in York is a large Quaker mental hospital, situated in the east of the city outside the city walls. It was founded in 1796 by William Tuke; over the next century his son Henry Tuke, grandson Samuel Tuke and great-grandson Daniel Hack Tuke also devoted themselves to mental health reform, continuing to reform The Retreat and publishing a number of works on the subject. The York-born Quaker chocolate entrepreneurs and social reformers Joseph Rowntree and Benjamin Seebohm Rowntree left an indelible mark on the city, through both their business interests and their philanthropy. They built the village of New Earswick to provide
Brand legacy Brand legacy Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core