ISO 9000 risks include how much certification will cost, increased bureaucratic processes and risk of poor company image if the certification process fails. According to John Seddon, ISO 9001 promotes specification, control, and procedures rather than understanding and improvement. Wade argues that ISO 9000 is effective as a guideline, but that promoting it as a standard "helps to mislead companies into thinking that certification means better quality, ... [undermining] the need for an organization to set its own quality standards". In short, Wade argues that reliance on the specifications of ISO 9001 does not guarantee a successful quality system. The standard is
ISO 14000 processes, and resources for developing, implementing, achieving, and maintaining the environmental policy." The ISO 14000 family includes most notably the ISO 14001 standard, which represents the core set of standards used by organizations for designing and implementing an effective environmental management system (EMS). Other standards in this series include ISO 14004, which gives additional guidelines for a good EMS, and more specialized standards dealing with specific aspects of environmental management. The major objective of the ISO 14000 series of norms is to provide "practical tools for companies and organizations of all kinds looking to manage their environmental responsibilities." The ISO