Kia ora to do so and was consequently stood down, with the whole affair attracting much public interest. The Postmaster-General, Rob Talbot, convinced the Prime Minister, Robert Muldoon, to overturn that prohibition. "Kia ora" has a similar meaning to the word "kia orana", found in related Polynesian languages, such as Cook Islands Māori. Kia ora Kia ora (, approximated in English as ) is a Māori language greeting which has entered New Zealand English. It means, literally, "have life" or "be well/healthy", and is translated as an informal "hi" or "hello" at the Māori Language Commission website Kōrero Māori. It might be
Kia-Ora was refreshed in 1987, with a series of advertisements directed by Geoff Dunbar, featuring redesigned characters, the introduction of the boy's chubby father, and new variations on the jingle. The success of the Kia-Ora brand subsequently declined, overtaken by rival juice producers such as Robinsons. Coca-Cola eventually discontinued all variations except sugar-free orange and sugar-free mixed fruit. The advertising campaigns that Kia-Ora had been relying on for over 50 years had also been failing, due to criticism from the public that the brand was built on negative values such as racism. Kia-Ora Kia-Ora is a concentrated fruit soft drink brand,