Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Burger King advertising an appealing, culturally aware and modern image. Humorous statements, claims and product descriptions were printed on bags, product packaging and on in-store promotional materials, including a Burger King "Bill of Rights", using the slogan "Have it Your Way". CP+B created an advertising campaign that focused on television spots, print, web and product tie-ins. CP+B reinstated the Burger King character used in the 1970s and 1980s for the Burger King Kingdom advertising campaign. The character was redesigned as a caricature of the original, now simply called "the Burger King" or just "the King". The new incarnation replaced the singing and dancing