1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Dixie Coca-Cola Bottling Company Plant second level. The building was built in 1891, and was from 1900-01 home to the Dixi Coca-Cola Bottling Company, established by Benjamin Franklin Thomas and Joseph Brown Whitehead in 1899 as the exclusive bottler of Coca-Cola for a large part of the United States. Of ten sites definitively established with the early history of Coca-Cola (which was first distributed as a fountain drink from facilities in the city in 1887), it is the only one still standing. Since 1966, it has served as Georgia State University's Baptist Student Center. It had deteriorated in condition by the 1970s, including some loss