Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Mayhem (advertising character) "Our Stand" featuring Dennis Haysbert that targeted "older, more traditional customers", and the company sought to develop a campaign that would skew toward younger customers. Nina Abnee, executive vice president at Burnett, said "We wanted to kick Flo's ass." The campaign was first launched in mid-June 2010. The character was featured in TV and radio spots as well as on billboards and Internet banners. Some ads were adjusted to capture local details. By mid-2011, Allstate had won around 80 industry awards for the campaign. "Advertising Age" reported in February 2011 that Mayhem rose to third as most-recognized insurance advertising character,