Mint julep Mint Julep Ready-to-Serve Cocktail. Since 2006, Churchill Downs has also served extra-premium custom-made mint juleps at a cost of $1000 each at the Kentucky Derby. These mint juleps were served in gold-plated cups with silver straws, and were made from Woodford Reserve bourbon, mint imported from Ireland, spring water ice cubes from the Bavarian Alps, and sugar from Australia. The proceeds were used to support charitable causes dedicated to retired race horses. Woodford Reserve, Early Times, and Old Forester are sister brands produced by Brown-Forman, and under the terms of its current marketing agreement with Churchill Downs, Woodford Reserve is
Julep (company) for women was the initial business model, Park now says she uses the parlors as a testing ground for new products. Julep moved into e-commerce in 2008. The company’s website is now its main sales channel, making available more than 300 new products on its website in 2013. Julep products are also available through their Seattle parlors, through retailers such as Sephora, Nordstrom and on TV though QVC. Also in 2013, it opened its first pop-up store in New York City. Julep reportedly tripled its revenue in 2013. Julep is backed by venture capital firms Andreessen Horowitz, Altimeter Capital, Azure