Richter magnitude scale against the distance, and found a series of curves that showed a rough correlation with the estimated magnitudes of the earthquakes. Richter resolved some difficulties with this method, then, using data collected by his colleague Beno Gutenberg, produced similar curves, confirming that they could be used to compare the relative magnitudes of different earthquakes. To produce a practical method of assigning an absolute measure of magnitude required additional developments. First, to span the wide range of possible values Richter adopted Gutenberg's suggestion of a logarithmic scale, where each step represents a tenfold increase of magnitude, similar to the magnitude scale
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include