1996 Summer Olympics the former Olympic Stadium and surrounding parking lots and reconfigured the stadium for a second time into Georgia State Stadium for its college football team. The 1996 Olympics are the most recent edition of the Summer Olympics to be held in the United States. Los Angeles will host the 2028 Summer Olympics, 32 years after the games were held in Atlanta. The 1996 Games were covered by the following broadcasters: The 1996 Summer Olympics relied heavily on commercial sponsorship. Coca-Cola, whose corporate headquarters is in Atlanta, was the exclusive provider of soft drinks at Olympics venues. The company also built
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio