Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Kia Ceed 2013, Kia released the Pro_Cee'd GT; a 5-door Cee'd GT was released January 2014. The Pro_Cee'd GT is the company's first performance oriented car and the first European style "hot hatch" to come from a Korean manufacturer. The GT models are a sign of Kia's growing confidence in Europe, believing that they now have the style and brand recognition to deliver a truly desirable performance model in the region and for the GT to act as a halo model for the rest of the range. It is also the first Kia sold in the UK with a turbo-charged petrol engine.