Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Hellenic Bottling Company better access to financing and a move away from crisis ridden Greece, which had prompted ratings agencies to downgrade its credit over the summer to three notches above "junk" level. On 29 April 2013 Coca-Cola HBC AG (“CCHBC AG”), the new Swiss holding company, was admitted to the London Stock Exchange’s main market. On 11 September 2013 Coca-Cola HBC AG announced its inclusion into the FTSE 100 and FTSE All-Share indices. Coca-Cola HBC was named the industry leader among beverage companies in the 2014 Dow Jones Sustainability Index. On 24 July 2014 Coca-Cola HBC AG announced its delisting of its