ISO 9000 risks include how much certification will cost, increased bureaucratic processes and risk of poor company image if the certification process fails. According to John Seddon, ISO 9001 promotes specification, control, and procedures rather than understanding and improvement. Wade argues that ISO 9000 is effective as a guideline, but that promoting it as a standard "helps to mislead companies into thinking that certification means better quality, ... [undermining] the need for an organization to set its own quality standards". In short, Wade argues that reliance on the specifications of ISO 9001 does not guarantee a successful quality system. The standard is
ISO 20252 ISO 20252 ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003. It was subsequently updated in 2012. Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research. The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are: In the UK the Market Research Society (a member of the EFAMRO which sits on the ISO liaison