Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Rust Craft Greeting Card Company company was located at 1000 Washington Street in Boston's South End neighborhood. Needing more space, the company built a new facility on Rustcraft Road in nearby Dedham, Massachusetts in 1954. The company was known officially as United Printers and Publishers until 1962, when with its purchase and founding of television stations and some radio station purchases beginning several years before, began to trade off the good will of its product trademarks, rebranding the card line to Rust Craft Greeting Card Company, with the television division known as Rust Craft Broadcasting. The company remained there until 1980 when it was purchased