The Siege of Mecca The Siege of Mecca The Siege of Mecca: The Forgotten Uprising in Islam's Holiest Shrine and the Birth of Al Qaeda is a 2007 book by Wall Street Journal correspondent Yaroslav Trofimov about the 1979 Grand Mosque seizure in Mecca. Hundreds of Islamic radicals led by Saudi preacher Juhayman al-Otaybi invaded the Masjid al-Haram in Mecca, Islam's holiest shrine, on Nov. 20, 1979. The intruders included men from all over the Muslim world and a handful of American converts. Tens of thousands of worshipers were trapped inside the compound. The battle for the shrine lasted two weeks, causing hundreds of
Mecca-Cola (such as schools) in the Palestinian territories, and another 10% to charities in the countries in which the drink is sold. This activist stance is reflected in the company slogan, which appears on all its products: "Shake your Conscience." The company also suggests that people avoid mixing the drink with alcohol. Mecca is the Islamic holy city, giving the name of the cola a religious connotation. In addition to several different presentations of its cola, the company also sells a range of fruit-flavoured soft drinks under the Mecca-Cola name. The company was the sponsor of — and Mecca-Cola the official