Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Ora serrata In animals in which the region does not have a serrated appearance, it is called the "ora ciliaris retinae". Ora serrata The ora serrata is the serrated junction between the retina and the ciliary body. This junction marks the transition from the simple, non-photosensitive area of the ciliary body to the complex, multi-layered, photosensitive region of the retina. The pigmented layer is continuous over choroid, ciliary body and iris while the nervous layer terminates just before the ciliary body. This point is the ora serrata. In this region the pigmented epithelium of the retina transitions into the outer pigmented epithelium