Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Hieronymus Andreae final perfected form in his (2nd) 1538 edition of Dürer's book on geometry. It was popular and became widely adopted, becoming the most widely used typeface by Lutheran printers in northern Germany by the end of the sixteenth century. In the case of the "Arch" and the "Car", the blocks, with Andreae's mark on them, survive in the Albertina, Vienna. Indeed, negotiations are documented from 1526 between Maximilian's heirs and Andreae, who refused to release the blocks for the "Arch" before being paid outstanding debts; he had meanwhile published an unauthorized partial edition himself in 1520, for which the city