Joseph Rowntree (philanthropist) Joseph Rowntree (philanthropist) Joseph Rowntree (24 May 1836 – 24 February 1925) was an English Quaker philanthropist and businessman from York. Rowntree is perhaps best known for being a champion of social reform, partner and friend of Charles Booth, and his time as a chocolatier at family business "Rowntree's", one of the most important in Britain. Even as a powerful businessman, he was deeply interested in improving the quality of life of his employees; this led to him becoming a philanthropist, pursuing many charitable causes. In 1904 he created three trusts, the Joseph Rowntree Village Trust (JRVT) which was originally
Brand legacy Brand legacy Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core