Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Classic (college football) Coca-Cola Classic (college football) The Coca-Cola Classic was a regular season National Collegiate Athletic Association (NCAA) college football game played in Tokyo, Japan, from 1977 to 1993. It was originally sponsored by Mitsubishi and known as the Mirage Bowl, and later sponsored by The Coca-Cola Company and renamed for the soft drink Coca-Cola Classic. Because the game was merely a re-location of a regular season game, it was not considered a traditional, postseason bowl game. The Mirage Bowl was hosted by Mitsubishi Motors in Japan from its inception through 1985. The name refers to Mitsubishi's Mirage line of subcompact cars.