Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Mayhem (advertising character) a New Year's resolution to help keep people and property safe. He took the role of various pieces of safety equipment, such as a lightning rod mounted on a house's roof to protect it during storms or a flare placed to warn drivers of a roadside vehicle breakdown. However, less than a month into the new year, he broke his resolution and returned to his old habit of causing chaos and damage. Allstate developed the campaign and the character in response to being ranked fourth in advertising spending behind Geico, State Farm, and Progressive. Allstate had an existing campaign called