2010 United Kingdom government formation successful. Brown's image was further harmed when he privately described Gillian Duffy, a 65-year-old pensioner, as a "bigoted woman" after she raised the issue of benefits and immigration with him during a campaign trip to Rochdale, Greater Manchester. His remarks were recorded by a Sky News microphone he was still wearing as he was driven away from the visit, and were widely broadcast. Polls just before election day showed a slight swing from the Liberal Democrats back to Labour and the Conservatives, with most of final polls falling within one point of Conservatives 36%, Labour 28%, Liberal Democrats 27%. However,
Campbell Brown (TV program) focused on the 2008 campaign until Election Day. The program adopted the name "Campbell Brown: No Bias, No Bull" shortly before Election Day 2008. This name is based on the slogan the program adopted soon after Brown became the anchor, to differentiate Brown's program from other editorial-style cable news programs (such as "The O'Reilly Factor" and "Countdown with Keith Olbermann") with whom she was competing. The show began with Brown detailing her top story of the night and expressing a "no bull" review, her opinion, and other analysts' opinions as well. A segment at the end of the broadcast called