Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola BlāK Coca-Cola BlāK Coca-Cola BlāK was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France and subsequently in other markets, including Czech Republic, Slovakia, Lithuania and Slovenia. Coca-Cola BlāK launched in the United States on April 3, 2006. Coca-Cola BlāK launched in Canada on August 29, 2006 in Toronto, Ontario at Dundas Square. In August 2007, trade magazine Beverage Digest noted that Coca-Cola would discontinue the drink within the United States. The French and Canadian versions of Coca-Cola BlāK were sweetened with sugar. The U.S. version of Coca-Cola BlāK