Bids for the 1996 Summer Olympics "political instability, potential security problems, air pollution, traffic congestion and the fact that it would have to spend about $3 billion to improve its infrastructure of airports, roads, rail lines and other amenities". Allegations were quick to emerge in the Greek and Australian media that Atlanta had won the Games due to a conspiracy organized by global beverage company Coca-Cola, a longtime sponsor of the Olympic Games headquartered in Atlanta. An Athenian daily newspaper declared the "Olympic flame will not be lit with oil, but with Coca-Cola", while the Athens bid chair said that the city would never again bid
The Coca-Cola Company retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of food service, Coca-Cola is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, burgers, fries, and hot dog combos (Stringer, 2015). The Coca-Cola Company offers more than 350 brands in over 200 countries, aside from its namesake Coca-Cola beverage. Coca-Cola bought Columbia Pictures in summer '69 owing to the low monetary value of the studio. The film company was the first and only studio ever owned