Bids for the 1996 Summer Olympics for the Games (a promise that was not carried out eventually, as Athens went on to host the 2004 Summer Olympics). Coca-Cola executives, however, had feared that a successful Atlanta bid would hurt their business. While they produced commemorative pins of the six candidate cities, with the intent of handing out the winning city's pins to IOC delegates, this backfired as others alleged that Coca-Cola had predicted which city had won; indeed sales of the beverage in Greece dropped for the next few years. A year later, an article appeared in the German periodical "Der Spiegel" accusing the Atlanta Committee
Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,