Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola sign Coca-Cola sign The Coca-Cola Sign is an electro-kinetic sculpture created in 2017 which is located on the 2 Times Square building in Times Square, Manhattan, New York City. It stands at 68 ft. tall and 42 ft. wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920. The new sign was installed in 2017, starting with the removal of the old sign in February. Construction of the new sign started in March, and the new sign was finished and premiered on August 8, 2017. Guinness World Records has awarded the sign the title