Whānau Ora been a vocal opponent of the program. The longest-established national Māori health organisation, the Māori Women's Welfare League choose not to participate in Whānau Ora, but some regional leaders are involved. The League operates a parenting skills course called "Whanau Toko i te Ora" which is unrelated to Whānau Ora. Whānau Ora Whānau Ora (""family health"") is a major contemporary indigenous health initiative in New Zealand driven by Māori cultural values. Its core goal is to empower communities and extended families ("whānau") to support families within the community context rather than individuals within an institutional context. Whānau Ora evolved out
Kia Optima its world debut at the 2010 New York Auto Show. It features a much sleeker, sportier profile designed by new Kia design chief Peter Schreyer, following the new design language featured on the Kia Forte, Kia Sorento, and upcoming Kia Sportage and Kia Cadenza — and using Kia's new corporate grille, known as the Tiger Nose, also designed by Schreyer. Lead designer of the TF in the team of Peter Schreyer and Miklos Kovacs was the Italian Davide Limongelli. For the first time, this model will be using the Optima name worldwide, where the Magentis name had been used previously.