Tyrian purple in antiquity because the colour did not easily fade, but instead became brighter with weathering and sunlight. Its significance is such that the name Phoenicia means 'land of purple.' It came in various shades, the most prized being that of "blackish clotted blood". Tyrian purple was expensive: the 4th-century-BC historian Theopompus reported, "Purple for dyes fetched its weight in silver at Colophon" in Asia Minor. The expense meant that purple-dyed textiles became status symbols, whose use was restricted by sumptuary laws. The most senior Roman magistrates wore a "toga praetexta", a white toga edged with a stripe of Tyrian purple.
Tyrian shekel in the New Testament Gospels (Matt. 21:12 and parallels) exchanged Tyrian shekels for common Roman currency. Tyrian shekel Tyrian shekels, tetradrachms, or tetradrachmas were coins of Tyre, which in the Roman Empire took on an unusual role as the medium of payment for the Temple tax in Jerusalem, and subsequently gained notoriety as a likely mode of payment for Judas Iscariot. In the latest standard, which was also the one used for the temple tax, the coins bore the likeness of the Phoenician god Melqart or Baal, accepted as the Olympian Herakles by the Greeks and derided as Beelzebub by