The Root Glass Company to design and exclusively manufacture a "new bottle, a distinctive package" for Coca-Cola. Chapman J. Root formed a design team for the contest consisting of plant supervisor Alexander Samuelson, auditor Clyde Edwards, and staff machinist Earl R. Dean. The now worldwide "Contour Bottle" icon was then patterned after the cocoa plant pod that was researched by Clyde Edwards and Earl Dean at the Emeline Fairbanks Memorial Library in Terre Haute. Once a sketch was made at the library by Earl Dean, he worked through the night adapting the sketch to a hand machined mold depicting the curved cocoa pod as
The Iconic Votan and Andreas Otto. Former Groupon Australia leader, Patrick Schmidt joined in October 2013 as CEO. In 2016, The Iconic relocated from their original Surry Hills location to an office tower in the Sydney CBD. The Iconic launches over 200 new products each day and offers a wide range of delivery options like 3-hour delivery in Sydney, a same day service to major metro areas and free overnight delivery around Australia and New Zealand with 30-day free returns. Additionally, The Iconic has its own magazine. The Iconic The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and