Moment magnitude scale to calculate and report magnitudes for all modern large earthquakes. Popular press reports of earthquake magnitude usually fail to distinguish between magnitude scales, and are often reported as "Richter magnitudes" when the reported magnitude is a moment magnitude (or a surface-wave or body-wave magnitude). Because the scales were designed to report similar results within applicable conditions, the confusion is minor. In 1935, Charles Richter and Beno Gutenberg developed the local magnitude () scale (popularly known as the Richter scale) with the goal of quantifying medium-sized earthquakes (between magnitude 3.0 and 7.0) in Southern California. This scale was based on the
Rating scale at the ordinal level. Numbers indicate the relative position of items, but not the magnitude of difference. Attitude and opinion scales are usually ordinal; one example is a Likert response scale: Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. A good example is a Fahrenheit/Celsius temperature scale where the differences between numbers matter, but placement of zero does not. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include