Giles Andreae upper second class degree. In 2006 Andreae worked alongside Blunderbus Theatre Company (Nottinghamshire) to adapt his story "Giraffes Can't Dance" to bring it to stage. The company toured this story across the UK. Purple Ronnie is a cartoon character used in greetings cards, T-shirts and other merchandise. Drawn in a simple stick man style with a smiley face and a large oval body, Ronnie is usually shown as a comic poet, the cartoons' rhyming captions being written in a simple style and including mild taboo language. Purple Ronnie cards were first sold in 1987. The character was later used in
Mayhem (advertising character) "Our Stand" featuring Dennis Haysbert that targeted "older, more traditional customers", and the company sought to develop a campaign that would skew toward younger customers. Nina Abnee, executive vice president at Burnett, said "We wanted to kick Flo's ass." The campaign was first launched in mid-June 2010. The character was featured in TV and radio spots as well as on billboards and Internet banners. Some ads were adjusted to capture local details. By mid-2011, Allstate had won around 80 industry awards for the campaign. "Advertising Age" reported in February 2011 that Mayhem rose to third as most-recognized insurance advertising character,