1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Cherry the end of 2014, it was gone from the Lithuanian market, and maybe the whole Baltic region. Coca-Cola Cherry returned to Canada once again in the summer of 2015 and 2016 as part of the "Share a Coke" campaign. Cherry Coke, in flats of 24 cans, have recently been available at Safeway, Sobeys, and Loblaws-owned stores across Canada with markings indicating production at the Brampton, Ontario bottling facility. Coca-Cola Cherry returned to Brazil during the 2016 Summer Olympics. Originally available in certain markets in the country, availability of soft drink has expanded to other regions, while Cherry Coke has been