Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Laura Seddon Greeting Card Collection Council treasurer, where she saw his collection which included 276 bound scrap-albums created between 1752 and 1935. Page's aim had been to avoid collections of press cuttings but to try to find writings, paintings, "the prints and scraps" which had been gathered together by "young ladies". He had gathered many of these but his collection had spread its focus but always retaining a discernment. Page's meta-collection suggested to Seddon that she might create her own collection. She decided to focus on early greeting cards from both the Victorian and Edwardian periods. The card collection was curated by Laura Seddon over