Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Kia kaha a strong rope made from coconut fibres and used for lashing canoes, weapons, and buildings together. The phrase is used in several different contexts. It is a term of comfort or solace (an equivalent of "be strong - my thoughts are with you"), or (less often) it can serve a similar function to 'kia ora' - an interjection during a speech to indicate support or approval (similar to "hear! hear!"). It is sometimes seen used as a valediction at the bottom of messages. The phrase "Kia kaha" is prominently used in New Zealand's most famous military song, the Marching Song