Coca-Cola Olympic City live shows for the Coca-Cola Olympic City Kids. The area was left vacant after the plaza's closure. In 2002, The Coca-Cola Company donated 9 of its of property at the site to The Marcus Foundation for use as the site of the new Georgia Aquarium, which opened in November 2005. The company also made plans to construct its new World of Coca-Cola on the remainder of the property; the attraction opened in May 2007. The area was christened Pemberton Place after John Pemberton, inventor of Coca-Cola and dedicated to the people of Atlanta. Coca-Cola Olympic City Coca-Cola Olympic City was
Olympic Games Indian Foot Powder became official sponsors of the London Olympic Games. Coca-Cola sponsored the 1928 Summer Olympics, and has subsequently remained a sponsor to the current time. Before the IOC took control of sponsorship, national organising committees were responsible for negotiating their own contracts for sponsorship and the use of the Olympic symbols. The IOC originally resisted funding by corporate sponsors. It was not until the retirement of IOC president Avery Brundage, in 1972, that the IOC began to explore the potential of the television medium and the lucrative advertising markets available to them. Under the leadership of Juan Antonio