Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Lucrèce Andreae Lucrèce Andreae Lucrèce Andreae is a French director, screenwriter and animator. She directed the short film "Grandpa Walrus" which won the César Award for Best Short Film during The Academy of Cinema Arts and Techniques in 2018 and The Audience Award during The Annecy International Animation Film Festival. Lucrèce Andreae studied animation in "Les Gobelins" in Paris, France. With other students, she directed the movie "Trois petits points" which won The Special Jury Prize in The Annecy International Animation Film Festival in 2011. Then, she continued her studies in "La Poudrière" where she directed with other students the short film