Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Vimto While Vimto has its origins in Northern England it can now be found both nationally and internationally. The Cordial version is more widely sold, and is available in concentrate and ready-to-drink varieties. Vimto is also available in a slush variety alongside many other different Vimto confectionery products, such as Vimto bars, lollipops, Rip Rolls, candy sprays and Jelly Babies. Vimto is also available in a summer flavour, containing ingredients such as orange and apple both of which are cordial products. Vimto was the UK's fastest growing soft drinks brand by value in 2006 (as measured by ACNielsen). A cocktail known