Mabuhay Mabuhay Mabuhay is a Filipino greeting, usually expressed as "Mabuhay!", in the imperative form of "life", thus, "Live!", from the root word "buhay" (life). The phrase carries various meanings including "long live", "may you live", "cheers", "welcome", and "hurrah". It is thus analogous to Aloha, Talofa and Kia Ora in fellow Austronesian languages, Hawaiian, Samoan and Māori; the Romance language expression “Vive, Viva”, the Hindustani suffix "Zindabad", and the Japanese exclamation "Banzai". The expression is mostly used for toasts during gatherings and parties, and is used as a cry of adulation towards individuals or concepts at rallies and political conferences.
Kia-Ora launched a colourful, animated advertising campaign, directed by Oscar Grillo of Klacto Animations, which used the jingle "We all adore a Kia-Ora", and featured a child in a straw hat, a dog called Fedora who served the drink, and multiple crows who pursued the boy for a drink, with the boy responding with "it's too orangey for crows". Later promotions included Caramba's song "Fido", and the jingle was referred to in the Spaced episode "Gone". The advertisements attracted a degree of controversy in later years, with claims of implicit racism, because the boy looked similar to a golliwog. The brand