Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Laura Seddon Greeting Card Collection Council treasurer, where she saw his collection which included 276 bound scrap-albums created between 1752 and 1935. Page's aim had been to avoid collections of press cuttings but to try to find writings, paintings, "the prints and scraps" which had been gathered together by "young ladies". He had gathered many of these but his collection had spread its focus but always retaining a discernment. Page's meta-collection suggested to Seddon that she might create her own collection. She decided to focus on early greeting cards from both the Victorian and Edwardian periods. The card collection was curated by Laura Seddon over