Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Hold come what may such central portions of the web of beliefs would have immense, ramifying consequences, and affect many other beliefs. It is better to alter auxiliary beliefs around the edges of the web of beliefs (considered to be sense beliefs, rather than main beliefs) in the face of new evidence unfriendly to one's central principles. Thus, while one might agree that there is no belief one can hold come what may, there are some for which there is ample practical ground to "hold more stubbornly at least". Hold come what may Hold come what may is a phrase popularized by logician Willard