1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola sign sign also displays a series of graphic images to elicit moods and feelings from Coca-Cola consumers, related to the conditions in the Square at different times of day and night, and across different seasons. The current display measures approximately 68 feet by 42 feet and contains 1,760 individual moving LED cubes. Coca-Cola sign The Coca-Cola Sign is an electro-kinetic sculpture created in 2017 which is located on the 2 Times Square building in Times Square, Manhattan, New York City. It stands at 68 ft. tall and 42 ft. wide, and is the latest in a line of Coca-Cola Times Square