1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Summer Olympic Games Australia (1956, 2000) and Brazil (2016). Africa has yet to host a Summer Olympics. Stockholm, Sweden, has hosted events at two Summer Olympic Games, having been sole host of the 1912 Games, and hosting the equestrian events at the 1956 Summer Olympics (which they are credited as jointly hosting with Melbourne, Australia). Amsterdam, Netherlands, has also hosted events at two Summer Olympic Games, having been sole host of the 1928 Games and previously hosting two of the sailing races at the 1920 Summer Olympics. At the 2008 Summer Olympics, Hong Kong provided the venues for the equestrian events, which took