Māori language Māori phrase "kia kaha", "be strong", is frequently encountered as an indication of moral support for someone starting a stressful undertaking or otherwise in a difficult situation. Many other words such as "whānau" (meaning "family") and "kai" (meaning "food") are also widely understood and used by New Zealanders. Māori language Māori (; ), also known as te reo ("the language"), is an Eastern Polynesian language spoken by the Māori people, the indigenous population of New Zealand. Closely related to Cook Islands Māori, Tuamotuan, and Tahitian, it became one of New Zealand's official languages in 1987. The number of speakers of
Kia kaha a strong rope made from coconut fibres and used for lashing canoes, weapons, and buildings together. The phrase is used in several different contexts. It is a term of comfort or solace (an equivalent of "be strong - my thoughts are with you"), or (less often) it can serve a similar function to 'kia ora' - an interjection during a speech to indicate support or approval (similar to "hear! hear!"). It is sometimes seen used as a valediction at the bottom of messages. The phrase "Kia kaha" is prominently used in New Zealand's most famous military song, the Marching Song