Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Life According to "The Grocer," all seven tasters preferred the taste of Life to the other products. (The article in "The Grocer" did not specify which products Life was tested against.) However, all seven tasters said that they thought they had been tasting Coca-Cola Classic. In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The drink is distributed in Coca-Cola's "PlantBottle", which is made up of recyclable petroleum-based material plus around 30 percent plant-based material. Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life. Marketing in Argentina was focused, much like in