Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Life Coca-Cola Life Coca-Cola Life is a lower-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. It has 27 kilocalories/100 mL, containing only 60% of the calories of regular Coca-Cola. It was created in Argentina and Chile after five years of research together in these countries. The drink contains stevia leaf extract, the first branded Coke product to use it. However, it is not the first product owned by the Coca-Cola Company to use stevia. Over 45 products distributed by Coca-Cola use stevia extract, including Vitamin Water and Seagram's Ginger Ale. Coca-Cola Life contains sugar, but uses less sugar