Mint julep of them in specially made Kentucky Derby collectible glasses. In a contract arrangement between the Brown-Forman Corporation and Churchill Downs that has lasted more than 18 years, the Early Times Mint Julep Cocktail has been the designated "official mint julep of the Kentucky Derby", although the Early Times sold within the United States is a Kentucky whiskey, not a bourbon, due to its being aged in used, rather than new, oak barrels. However beginning in 2015, Old Forester, which is also produced by the Brown-Forman Corporation, is now "the official drink of the Kentucky Derby," when sold as Old Forester
Julep (company) for women was the initial business model, Park now says she uses the parlors as a testing ground for new products. Julep moved into e-commerce in 2008. The company’s website is now its main sales channel, making available more than 300 new products on its website in 2013. Julep products are also available through their Seattle parlors, through retailers such as Sephora, Nordstrom and on TV though QVC. Also in 2013, it opened its first pop-up store in New York City. Julep reportedly tripled its revenue in 2013. Julep is backed by venture capital firms Andreessen Horowitz, Altimeter Capital, Azure