Moulin Rouge: La Goulue for the elasticity of its young dancers, both physically and morally; police officers made periodic checks to ensure that they were all wearing underwear. However, the poster by Jules Chéret advertising the club's delights, was relatively subdued, so the director Charles Zidler hired the young (only 27 years old) Toulouse-Lautrec to create a more vibrant poster. Although "Moulin Rouge: La Goulue" was Toulouse-Lautrec's first attempt at lithography, such was his grasp of the medium's possibilities that it was an immediate sensation. 3000 copies spread around Paris captivated the public with their eye-catching design, bold colors, and innovative, Japanese-inspired use of
Alfred Choubrac poster artist of his time. His most famous poster is that of "Au Joyeux Moulin Rouge", based on the popular Parisian nightclub Moulin Rouge. The 1880s and 1890s were an intermediary period in the development of the poster in which its primary political function shifted to a primarily promotional one as advertising in the emerging consumer economy. In April 1891, under orders from the Minister of the Interior, the prefect of Paris, Henri-Auguste Lozé, seized and destroyed hundreds of posters considered to a violation of public decency. Many artists and their printers were charged. Several of Choubrac’s posters were prohibited