Kia ora is widely used. The New Zealand Ministry for Culture and Heritage website NZ History lists it as one of 100 Māori words every New Zealander should know, with a definition "Hi!, G'day! (general informal greeting)". "Kia ora" can follow a similar pattern to address different specific numbers of people. By itself, it can be used to address any number of people, but by adding "koe" (i.e., "kia ora koe"); "kōrua"; and "koutou" one can specify a greeting to, respectively, a single; two; or three or more people). Similarly, by following with "tātou", one addresses all the people present, including the
Does exactly what it says on the tin began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". The phrase is a registered trademark of the Sherwin-Williams Company, the owner of Ronseal, across the European Community for products including paints, varnishes, and wood preservatives (E3085826). In 2007, a song titled "What It Says on the Tin" was released by the British singer Katie Melua. Although the song is about relationships, the phrase has a similar meaning. Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan