1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
2003 Coca Cola Tigers season Coca Cola Tigers didn't end up bridesmaid for the third time in the season, winning over San Miguel Beermen, four games to three, behind best import Artemus McClary. Coca Cola defeated San Miguel in the deciding seventh game as coach Chot Reyes won his second title for the Tigers and fourth overall in his coaching career. 2003 Coca Cola Tigers season The 2003 Coca-Cola Tigers season was the 2nd season of the franchise in the Philippine Basketball Association (PBA). The Coca Cola Tigers played in the finals in all three conferences of the league's 29th season. In the All-Filipino Cup,