Coca-Cola used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition
Coca-Cola Amatil is the bottler of Coca-Cola products in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa. Coca-Cola Amatil is listed on the Australian Securities Exchange, however The Coca-Cola Company has a 29.37% shareholding in Coca-Cola Amatil, as it does with each of its primary or "anchor" bottlers in the worldwide Coca-Cola system. At the same time, Coca-Cola Amatil is joint owner with The Coca-Cola Company of Coca-Cola Bottling Indonesia (CCBI). The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola