1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Bottling Company United Coca-Cola Bottling Company United Coca-Cola Bottling Company UNITED, Inc. is a private Coca-Cola bottling company headquartered in Birmingham, Alabama, USA. Coca-Cola UNITED is the largest privately held Coca-Cola bottler in the United States and the second largest in which The Coca-Cola Company does not own an interest. Coca-Cola UNITED is a direct store delivery bottler. Finished product is delivered to customers within a geographic area. Therefore, they are considered the brand's local Coca-Cola bottler distributors. Coca-Cola Bottling Company UNITED, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the third largest bottler of Coca-Cola products in the United States