Whānau Ora been a vocal opponent of the program. The longest-established national Māori health organisation, the Māori Women's Welfare League choose not to participate in Whānau Ora, but some regional leaders are involved. The League operates a parenting skills course called "Whanau Toko i te Ora" which is unrelated to Whānau Ora. Whānau Ora Whānau Ora (""family health"") is a major contemporary indigenous health initiative in New Zealand driven by Māori cultural values. Its core goal is to empower communities and extended families ("whānau") to support families within the community context rather than individuals within an institutional context. Whānau Ora evolved out
Kia kaha Primary School (Kia Kaha). Queen Alexandra's Mounted Rifles (QAMR) an armored regiment based at Waiouru uses Ake Ake Kia Kaha as their motto. Kia kaha is also used in the film "Forever Strong", and is the motto of the Highland High School rugby team which features in the film. The trainers of Beachbody's Les Mills Pump home workout program also use this phrase regularly throughout the program. When the 6.3 magnitude earthquake hit the New Zealand city of Christchurch on 22 February 2011, following the 4 September 2010 earthquake, "Kia Kaha" became the iconic phrase used by family and friends