Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Campaign advertising strictly political advertisement would inform the viewer, positive campaign ads become an ongoing discussion of character—people understand more than simply just political identity. In an analysis of the dynamics that exist in campaign advertising, Jim Granato and M.C. Sunny Wong argue that "Not only do voters associate a candidate with a particular party and its policies, but they also assess character and competence of a candidate." Instead of simply representing a candidate by their issues, a candidate is almost created as a character on the screen. These campaigns become affirmations of competency; they give the viewer a multi-faceted understanding of