Coca-Cola Olympic City Coca-Cola Olympic City Coca-Cola Olympic City was an plaza in downtown Atlanta, Georgia, adjacent to the city's Centennial Olympic Park. It was built in concurrence with the 1996 Centennial Olympic Games in Atlanta. Managed by Orlando-based Baker Leisure Group, the featured three key areas that displayed Olympic based virtual reality sports attractions. The first area allowed patrons to play a h-o-r-s-e style game called "HOOPS" against Grant Hill. The area also allowed patrons to test their baseball skills by striking out Cecil Fielder in a pitching simulator or hitting a home run against Tom Glavine in a batting simulator. The
The Coca-Cola Company during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program. Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA European Championships. The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the TOUR