Bids for the 1996 Summer Olympics "political instability, potential security problems, air pollution, traffic congestion and the fact that it would have to spend about $3 billion to improve its infrastructure of airports, roads, rail lines and other amenities". Allegations were quick to emerge in the Greek and Australian media that Atlanta had won the Games due to a conspiracy organized by global beverage company Coca-Cola, a longtime sponsor of the Olympic Games headquartered in Atlanta. An Athenian daily newspaper declared the "Olympic flame will not be lit with oil, but with Coca-Cola", while the Athens bid chair said that the city would never again bid
Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some