Arturo Gómez-Pompa Professor of Ecology and Botany in the Faculty of Sciences of the National University in the Institute of Biology at UNAM. These distinctive and academic positions have gained Gómez-Pompa a prestigious reputation in the ecological world. He discovered the use of Theobroma cacao, or the tree of chocolate, as ancient crops in rejolladas and cenotes within the Yucatán Peninsula. This confirmed his hypothesis on the anthropogenic origins of the Mayan forests and advanced future research in the domestication of tropical trees. Gómez-Pompa created a database for the Flora of Veracruz project in the 1960s that is still utilized to this
Patrick Edward McGovern beverages one step further by re-creating them, both to learn more about how ancient humans accomplished what they did and to bring the past alive. His collaboration with Dogfish Head Brewery led to the commercial version of Midas Touch, the brewery's most awarded brew in major tasting competitions, Chateau Jiahu (based on the earliest alcoholic beverage from China), and Theobroma (an interpretation of the ancient cacao beverage and named after the tree). Maize or corn "chicha" was a non-commercial experiment, following traditions of the ancient Inca empire, in which native Peruvian red maize was chewed to break the carbohydrates down