Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola SoundFest for next year's SoundFest. Recently, Coca-Cola's Zing site as well as SoundFest Vietnam's official Facebook are asking fans which bands they want to perform at SoundFest 2013. Coca-Cola SoundFest Coca-Cola and Samsung Galaxy Y SoundFest (referred as CocaCola SoundFest on the official website or SoundFest Vietnam on the official Facebook) is a music festival first held in Ho Chi Minh City, Vietnam on April 14, 2012. SoundFest has been the largest music festival in Vietnam in terms of the line-up artists as well as the duration time. The 2012 event was sponsored by Coca-Cola and Samsung. Information on this festival