Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Vimto production of drinks for Vimto in their early days of trading. A subsidiary of Nichols plc, Cabana is the distribution arm of the company, and operates via a UK-wide network of distributors that are, in the main, independent. In Scotland and Sussex, the distributor is a wholly owned subsidiary of Cabana: (Scotland - Cariel, and Sussex - Beacon Drinks Now closed). Vimto is currently available in sixty-five countries and the number of countries in which it is on sale is growing. Both a still, dilutable version ("Vimto Cordial") and a carbonated premixed version ("Fizzy Vimto") are available in the UK.