Albert Warner officially marking the beginning of The Great Depression, Albert saw that the studio was in need of additional star power in order to survive. Following Albert's advice, Jack and Harry Warner acquired three Paramount stars (William Powell, Kay Francis, and Ruth Chatterton) for studio salaries doubled from their previous ones. This move proved to be a success, and stockholders maintained confident in the Warners. In late 1929, Jack Warner would hire sixty-one-year-old actor George Arliss to star in the studio's film "Disraeli". To everybody's surprise, the film "Disraeli" was a success, and Arliss would win an Oscar for Best Actor
Albert Boni Boni brothers' uncle Thomas Seltzer. A year and a half after incorporating, Albert Boni sold his interest in Boni & Liveright to Horace Liveright in 1919. However, the name of the firm remained "Boni & Liveright" until 1928, when the name of the publishing house was changed to "Horace Liveright, Inc." In 1923 the Boni brothers purchased the publishing company Lieber & Lewis and renamed it the "Albert and Charles Boni Publishing Company." In 1926, they purchased the publishing business of their uncle, Thomas Seltzer. In 1929 the Boni brothers created Boni Paper Books, which offered one soft-cover book per