British Airways The key trends for the British Airways Plc Group are shown below. On the merger with Iberia, the accounting reference date was changed from 31 March to 31 December; figures below are therefore for the years to 31 March up to 2010, for the nine months to 31 December 2010, and for the years to 31 December thereafter: Staff working for British Airways are represented by a number of trade unions, pilots are represented by British Air Line Pilots' Association, cabin crew by British Airlines Stewards and Stewardesses Association (a branch of Unite the Union), while other branches of Unite
British Airways acronym and its IATA Airline code. In 2011, BA launched its biggest advertising campaign in a decade, including a 90-second cinematic advert celebrating the airline's ninety-year heritage and a new slogan "To Fly. To Serve". British Airways is the official airline of the Wimbledon Championship tennis tournament, and was the official airline and tier one partner of the 2012 Summer Olympics and Paralympics. British Airways was also the official airline of England's bid to host the 2018 Football World Cup. "High Life", founded in 1973, is the official in-flight magazine of the airlines. Since its formation in 1974, British Airways'