Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Kia Optima its world debut at the 2010 New York Auto Show. It features a much sleeker, sportier profile designed by new Kia design chief Peter Schreyer, following the new design language featured on the Kia Forte, Kia Sorento, and upcoming Kia Sportage and Kia Cadenza — and using Kia's new corporate grille, known as the Tiger Nose, also designed by Schreyer. Lead designer of the TF in the team of Peter Schreyer and Miklos Kovacs was the Italian Davide Limongelli. For the first time, this model will be using the Optima name worldwide, where the Magentis name had been used previously.