1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola European Partners that of Coca-Cola Beverages Africa that consolidated Coca-Cola bottling operations in East and Southern Africa. The ownership structure of Coca-Cola European Partners is as follows: Coca-Cola European Partners Coca-Cola European Partners plc (CCEP) is a multinational bottling company dedicated to the marketing, production, and distribution of Coca-Cola products. Coca-Cola European Partners was created on 28 May 2016 as a result of the combination of the three main bottling companies for The Coca-Cola Company in Western Europe i.e. Coca-Cola Enterprises, Coca-Cola Iberian Partners, S.A. and Coca-Cola Erfrischungsgetränke AG. The combination created the world’s largest independent Coca-Cola bottler based on net revenues