Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca Cola Corporation Walker as the principals. With Candler and Walker soon at odds with Charley Pemberton, his father announced that it was the rights to the Coca-Cola "name" but not the formula that he had conveyed to the son. Though he remained a shareholder in Coca Cola Corporation, the son left the company in the summer of 1888, and began selling a lower-quality version of the beverage, under the name Coca-Cola. Fearing this would erode the value of that name, the corporation renamed its product as Yum Yum and then as Koke, with poor success. Candler decided by 1894 to focus on