Giles Andreae upper second class degree. In 2006 Andreae worked alongside Blunderbus Theatre Company (Nottinghamshire) to adapt his story "Giraffes Can't Dance" to bring it to stage. The company toured this story across the UK. Purple Ronnie is a cartoon character used in greetings cards, T-shirts and other merchandise. Drawn in a simple stick man style with a smiley face and a large oval body, Ronnie is usually shown as a comic poet, the cartoons' rhyming captions being written in a simple style and including mild taboo language. Purple Ronnie cards were first sold in 1987. The character was later used in
Advertising campaign an effective campaign. These points are, integrated marketing communications, media channels, positioning, the communications process diagram and touch points. Integrated marketing communication (IMC) is a conceptual approach used by the majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns. Recently there has been a shift in the way marketers and advertisers interact with their consumers and now see it as a conversation between Advertising/ Marketing teams and consumers. IMC has emerged as a key strategy for organizations to manage customer experiences in the digital age. The more traditional advertising