Giles Andreae an advertising campaign for the soft drink Vimto. Purple Ronnie was sold in April 2007 to Coolabi, the small UK company which manages the Hammer House of Horror brand, for £3.3m. Since then the company have tried to break the US market by adapting the designs and language to suit. Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester
Advertising postcard have been very popular with collectors since their inception in the 18th and 19th centuries. They straddle the boundary between "low art" and "high art" One scholar has described the 19th century penchant for collecting postcards as a "mania." Scholars have recently become interested in studying trade cards and advertising postcards as a means of understanding the emergent commercialisation of consumption in the 18th century. Advertising postcard An advertising postcard is a postcard used for advertising purposes (as opposed to a tourism or greeting postcard). Postcards are used in advertising as an alternative to or to complement other print advertising