2010 United Kingdom government formation successful. Brown's image was further harmed when he privately described Gillian Duffy, a 65-year-old pensioner, as a "bigoted woman" after she raised the issue of benefits and immigration with him during a campaign trip to Rochdale, Greater Manchester. His remarks were recorded by a Sky News microphone he was still wearing as he was driven away from the visit, and were widely broadcast. Polls just before election day showed a slight swing from the Liberal Democrats back to Labour and the Conservatives, with most of final polls falling within one point of Conservatives 36%, Labour 28%, Liberal Democrats 27%. However,
How to Be a Woman favorable review, writing "she is, in equal measure, intellectual, rebel and goofball." "The Independent" wrote, "it would be almost unkind to call this an important book, because what it is mostly is engaging, brave and consistently, cleverly, naughtily funny, but actually it is important that we talk about this stuff." "NPR" spoke positively of "How to Be a Woman", describing her as in the vein of the late Nora Ephron. "The Telegraph", while praising the book, noted "The book has not, however, met with universal approval. Germaine Greer, whom Moran idolises as "Goddess Greer" but nonetheless disagrees with on a