1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Life and increase of Coca-Cola Zero Sugar sales, Coca-Cola Life was discontinued in the UK in June 2017. Coca-Cola Life is currently sold in: Coca-Cola Life was introduced into Australia in March 2015. In early 2017, the brand was dropped due to poor sales and replaced with 'Coca-Cola with Stevia', which contains less sugar than Coca-Cola Life. The roll-out of Coca-Cola Life in Canada began in the fall of 2016, with the product being sold at a number of locations including Walmart, Shoppers Drug Mart and London Drugs. In Canada the product is available in 355mL cans, 222mL mini cans and