Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Summer Olympic Games Olympic Games in the capital city, London, which became the first city ever to have hosted the Summer Olympic Games three times. The cities of Los Angeles, Paris, and Athens have each hosted two Summer Olympic Games. In 2024, France will host its third Summer Olympic Games in its capital, making Paris the second city ever to have hosted three Summer Olympics. In 2028, Los Angeles will become the third city ever to have hosted the Games three times. Australia, France, Germany and Greece have all hosted the Summer Olympic Games twice. The IOC has selected Tokyo, Japan, to host