The Root Glass Company to design and exclusively manufacture a "new bottle, a distinctive package" for Coca-Cola. Chapman J. Root formed a design team for the contest consisting of plant supervisor Alexander Samuelson, auditor Clyde Edwards, and staff machinist Earl R. Dean. The now worldwide "Contour Bottle" icon was then patterned after the cocoa plant pod that was researched by Clyde Edwards and Earl Dean at the Emeline Fairbanks Memorial Library in Terre Haute. Once a sketch was made at the library by Earl Dean, he worked through the night adapting the sketch to a hand machined mold depicting the curved cocoa pod as
Mae West but not everyone felt the same way. Press baron and would-be film mogul William Randolph Hearst, ostensibly offended by an offhanded remark West made about his mistress, Marion Davies, sent a private memo to all his editors stating, "That Mae West picture 'Klondike Annie' is a filthy picture... We should have editorials roasting that picture, Mae West, and Paramount... DO NOT ACCEPT ANY ADVERTISING OF THIS PICTURE." At one point, Hearst asked aloud, "Isn't it time Congress did something about the Mae West menace?" Paramount executives felt they had to tone down the West characterization, or face further recrimination. This