Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola BlāK Coca-Cola BlāK Coca-Cola BlāK was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France and subsequently in other markets, including Czech Republic, Slovakia, Lithuania and Slovenia. Coca-Cola BlāK launched in the United States on April 3, 2006. Coca-Cola BlāK launched in Canada on August 29, 2006 in Toronto, Ontario at Dundas Square. In August 2007, trade magazine Beverage Digest noted that Coca-Cola would discontinue the drink within the United States. The French and Canadian versions of Coca-Cola BlāK were sweetened with sugar. The U.S. version of Coca-Cola BlāK