Kia kaha Kia kaha Kia kaha is a Māori phrase used by the people of New Zealand as an affirmation, meaning "stay strong". The phrase has significant meaning for Māori: popularised through its usage by the 28th Māori Battalion during World War II, it is found in titles of books and songs, as well as a motto. Linguistically, kia kaha consists of the desiderative verbal particle "kia", used here as 'an encouragement to achieve the state named', that is, to achieve "kaha" or strength. "Kaha" derives from Proto-Polynesian "*kafa", meaning "strong" or "great"; "*kafa" is also the Proto-Polynesian term for sennit rope,
Kia Optima its world debut at the 2010 New York Auto Show. It features a much sleeker, sportier profile designed by new Kia design chief Peter Schreyer, following the new design language featured on the Kia Forte, Kia Sorento, and upcoming Kia Sportage and Kia Cadenza — and using Kia's new corporate grille, known as the Tiger Nose, also designed by Schreyer. Lead designer of the TF in the team of Peter Schreyer and Miklos Kovacs was the Italian Davide Limongelli. For the first time, this model will be using the Optima name worldwide, where the Magentis name had been used previously.