Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Hold come what may such central portions of the web of beliefs would have immense, ramifying consequences, and affect many other beliefs. It is better to alter auxiliary beliefs around the edges of the web of beliefs (considered to be sense beliefs, rather than main beliefs) in the face of new evidence unfriendly to one's central principles. Thus, while one might agree that there is no belief one can hold come what may, there are some for which there is ample practical ground to "hold more stubbornly at least". Hold come what may Hold come what may is a phrase popularized by logician Willard