Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Ora (Rita Ora album) single overall in 2012. It also served as a third single in Ireland, where it peaked at number 25. "Radioactive" was released as the fourth and last single from "Ora", on 11 February 2013. The song peaked at number 18 in the UK and number 23 in Australia. "Roc the Life" was released in the United Kingdom on 23 July 2012 as a promotional single, with a music video that featured footage of Ora on her UK tour appearing in September. A music video for "Facemelt" was directed by British photographer Rankin and it was released on Hunger TV on