Coca-Cola Olympic City live shows for the Coca-Cola Olympic City Kids. The area was left vacant after the plaza's closure. In 2002, The Coca-Cola Company donated 9 of its of property at the site to The Marcus Foundation for use as the site of the new Georgia Aquarium, which opened in November 2005. The company also made plans to construct its new World of Coca-Cola on the remainder of the property; the attraction opened in May 2007. The area was christened Pemberton Place after John Pemberton, inventor of Coca-Cola and dedicated to the people of Atlanta. Coca-Cola Olympic City Coca-Cola Olympic City was
The Coca-Cola Company during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program. Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA European Championships. The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the TOUR