1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola Black Cherry Vanilla product's sale, the percentage of drinks bought from Coca-Cola and its variants that was Black Cherry Vanilla Coke was 4%, compared to 9% for Coca-Cola with Lime and 3% for Diet Black Cherry Vanilla Coke compared to 7% for Diet Coke with Lime, 13% for the Caffeine free Colas, 13.5% for Coke Cherry and Diet Coke Cherry, and 26% for Diet Coke. With low sales figures, and the return of Vanilla Coke (now Coca-Cola Vanilla) in the summer of 2007 in the United States, Black Cherry Vanilla Coke was discontinued. Coca-Cola Freestyle fountains have a variation in the form of