Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Ora (Rita Ora album) deluxe version album cover was revealed. When Ora spoke on the album she stated: "The crazy thing is I wanted the album to sound exactly like the subway, almost as if its just so free and raw." When speaking about the sound of the album and its concept, Ora said the album "definitely has pop in it, but (...) you can hear influences of jazz in there, you can hear influences of Monica and Aaliyah, and then you can hear Gwen Stefani." Ora described the sound of her album saying "I love No Doubt and Eric Clapton and Bruce Springsteen.