Giles Andreae Giles Andreae Giles Andreae (born 16 March 1966) is a British artist, poet and greeting card writer, creator of the "Purple Ronnie" and "Edward Monkton" series. As a child Andreae went to Eton College where he was best friends with David Cameron. He then went on to Oxford University (Worcester College, 1985 – 88). Andreae completed his degree under difficult circumstances as he developed Hodgkin's lymphoma, a cancer of the lymph glands, and began an intensive course of chemotherapy and radiotherapy the day before his final exams began. He managed to sit some of his papers, and was awarded an
Advertising campaign Advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of advertising campaign, as it sets the motif for the series of individual advertisements and other