Kia ora speaker themselves. New Zealand's national airline, Air New Zealand, uses "Kia Ora" as the name for its inflight magazine. Water Safety New Zealand, a water safety advocacy organisation, has a specific Māori water safety programme, "Kia Maanu Kia Ora", which makes use of the literal meaning of kia ora, as their message translates as "stay afloat; stay alive". In 1984, at a time when the use of Māori phrases was uncommon in New Zealand, an Auckland telephone operator, Naida Glavish, was instructed to stop using "kia ora" when greeting callers after the post office had received a complaint. She refused
Rita Ora would be titled "Ora". The album was released on 27 August 2012 in Europe and Oceania, and debuted at the top of the UK Albums Chart. Ora was nominated for Best New Artist, Push Artist and Best UK/Ireland Act at the 2012 MTV Europe Music Awards. In September 2012, it was announced that Ora will be the opening act on the UK concerts from Usher's Euphoria Tour set to start in January 2013. Eventually, the tour was postponed due to Usher's "professional and personal commitments." From 23 October through to 30 October 2012, Ora embarked on her first headlining tour,