Charles Francis Richter an instrument generally consisting of a constantly unwinding roll of paper, anchored to a fixed place, and a pendulum or magnet suspended with a marking device above the roll, to record actual earth motion during an earthquake. The scale takes into account the instrument's distance from the epicenter, or the point on the ground that is directly above the earthquake's origin. Richter chose to use the term "magnitude" to describe an earthquake's strength because of his early interest in astronomy; stargazers use the word to describe the brightness of stars. Gutenberg suggested that the scale be logarithmic so an earthquake
Apparent magnitude further qualification, it is usually the V magnitude that is meant, more or less the same as visual magnitude. Because cooler stars, such as red giants and red dwarfs, emit little energy in the blue and UV regions of the spectrum their power is often under-represented by the UBV scale. Indeed, some L and T class stars have an estimated magnitude of well over 100, because they emit extremely little visible light, but are strongest in infrared. Measures of magnitude need cautious treatment and it is extremely important to measure like with like. On early 20th century and older orthochromatic