Bt brinjal has developed the Bt brinjal. The genetically modified brinjal event is termed Event EE 1, and Mahyco have also applied for approval of two brinjal hybrids. The Event EE 1 was introgressed by plant breeding into various local varieties by University of Agricultural Sciences, Dharwad and Tamil Nadu Agricultural University, Coimbatore. Some of the cultivars of brinjal include: Malpur local, Manjari gota, Kudachi local, Udupi local, 112 GO, and Pabkavi local. It was approved for commercialization in India in 2009, but - after an apparent public outcry and rounds of debates in which representatives from Mahyco, the scientific community, and
Fruit by the Foot and flavors are used to synthesize the various flavors that Fruit by the Foot offers; for example, the strawberry variety contains no actual strawberries. Meanwhile, the British equivalent, Kellogg's Fruit Winders, contains real strawberry purée and uses plant-based colorants. Fruit by the Foot contains no protein, fiber, iron, calcium, or Vitamin A. Since the 1990s, the paper backing has been printed with games, jokes, or trivia facts – though not all flavors have it, such as 'Rippin Berry Berry', and 'Berry Tie-dye'. In early 1999, Nintendo and General Mills worked together on a promotional television advertising campaign costing $5 million.