1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca-Cola İçecek Sustainability Index as of November 2015. Coca-Cola İçecek Coca-Cola İçecek A.Ş. is an anchor bottler and a part of the Coca-Cola System. It is 50.3% owned by Anadolu Efes, 20.1% owned by the Coca-Cola Company, 3.7% owned by Özgörkey Holding, and the remaining 25.9% publicly traded on the Turkish stock exchanges. It is the 5th largest bottler in the Coca-Cola System in terms of sales volume. The company is headquartered in Istanbul. The company is the bottler of Coca-Cola products in Azerbaijan, Iraq, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkmenistan, and Jordan, as well as its home country of Turkey. The