1996 Summer Olympics an attraction known as Coca-Cola Olympic City. The Games were affected by several instances of ambush marketing—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (which competed with Motorola), which ambushed the Games with
Coca Cola Corporation Walker as the principals. With Candler and Walker soon at odds with Charley Pemberton, his father announced that it was the rights to the Coca-Cola "name" but not the formula that he had conveyed to the son. Though he remained a shareholder in Coca Cola Corporation, the son left the company in the summer of 1888, and began selling a lower-quality version of the beverage, under the name Coca-Cola. Fearing this would erode the value of that name, the corporation renamed its product as Yum Yum and then as Koke, with poor success. Candler decided by 1894 to focus on