Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Advertising postcard have been very popular with collectors since their inception in the 18th and 19th centuries. They straddle the boundary between "low art" and "high art" One scholar has described the 19th century penchant for collecting postcards as a "mania." Scholars have recently become interested in studying trade cards and advertising postcards as a means of understanding the emergent commercialisation of consumption in the 18th century. Advertising postcard An advertising postcard is a postcard used for advertising purposes (as opposed to a tourism or greeting postcard). Postcards are used in advertising as an alternative to or to complement other print advertising