Coca-Cola Freestyle radio resupplying needs to other units. The machines transmit supply and demand data to both Coca-Cola and the owner including brands sold, times of the day of sales, troubleshooting information, and service data. The traditional ice cube dispenser remains. Testing began in Utah, Southern California, and Georgia in July 2009 with 60+ locations around America planned by the end of that summer. Test locations around Coca-Cola's home city of Atlanta included the World of Coca-Cola, AMC Theatres Southlake Pavilion 24 and Parkway Point 15, and area food chains, including Willy's Mexicana Grill. Three machines are available in the Universal Studios
The Coca-Cola Company during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program. Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA European Championships. The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the TOUR