Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Olympic City second area allowed patrons to ride mountain bikes on simulated competition course, race against Jackie Joyner-Kersee in a dash, perform gymnastics on a balance beam with Mary Lou Retton, and race in a simulated wheelchair race as a Paralympian. The third area included an Olympic themed theater show that took patrons through a 15-minute story about the history of the Olympic Games and the Spirit of the Games. The area also featured actual Olympic artifacts from the Olympic Museum in Lussanne, Switzerland. Other areas of Coca-Cola Olympic City included the Champions Challenge Obstacle Course and an open-air theater that feature