Coca-Cola included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997,
Coca-Cola Life According to "The Grocer," all seven tasters preferred the taste of Life to the other products. (The article in "The Grocer" did not specify which products Life was tested against.) However, all seven tasters said that they thought they had been tasting Coca-Cola Classic. In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The drink is distributed in Coca-Cola's "PlantBottle", which is made up of recyclable petroleum-based material plus around 30 percent plant-based material. Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life. Marketing in Argentina was focused, much like in