Kia kaha of the 28th Māori Battalion. The phrase has been used for the title of a song by Split Enz and a book, "Kia Kaha: New Zealand in the Second World War" by historian John Crawford. Other songs to use Kia kaha as part of their titles include "Kia Kaha Nga Iwi" (Be strong, o tribes), by Ngoi Pewhairangi. Kia kaha has been used as the name of various products, most notably a clothing manufacturer. It is also the official name of the New Zealand Police's school anti-bullying campaign. It was incorporated in the RNZAF'S 75 Squadron motto, "Ake ake kia
Kia Ceed 2013, Kia released the Pro_Cee'd GT; a 5-door Cee'd GT was released January 2014. The Pro_Cee'd GT is the company's first performance oriented car and the first European style "hot hatch" to come from a Korean manufacturer. The GT models are a sign of Kia's growing confidence in Europe, believing that they now have the style and brand recognition to deliver a truly desirable performance model in the region and for the GT to act as a halo model for the rest of the range. It is also the first Kia sold in the UK with a turbo-charged petrol engine.