Simon Danczuk received death threats during the selection process. The postal ballot got a 78% turnout and Danczuk received almost twice as many votes as the second-placed candidate. Seven members of Rochdale Labour Party who were accused of bringing the Labour party into disrepute by criticising his behaviour were expelled, or resigned, after a disciplinary hearing in September 2009. In the 2010 general election, Danczuk won 16,699 votes, unseating incumbent Liberal Democrat Paul Rowen, who received 15,810 as Conservative Mudasir Dean polled 8,305, despite the incident leading to Prime Minister Gordon Brown's "bigoted woman" remark having occurred in Rochdale. In May 2011,
Michelle Brown a recording of a telephone conversation emerged, in which Brown was heard describing the Labour MP for Streatham, Chuka Umunna, as a "fucking coconut". The call was recorded in May 2016 to her then senior adviser Nigel Williams, whom she sacked later that month. Brown said her language was "inappropriate" and apologised, although also stating that she "was using language that friends and colleagues often do when chatting to each other". However, Brown stated that she stood by her comments that Umunna had "as much understanding of an ordinary black man’s experience as I have". Brown was also recorded referring