Vimto then to Old Trafford (1927) and finally (1971) to a state of the art plant in Wythenshawe, Manchester. In the 1990s, Vimto print advertisements used the cartoon character Purple Ronnie, along with slightly rude poems by Giles Andreae, the creator of Purple Ronnie. In 2003, Purple Ronnie was dropped, and a new creative direction was adopted, revolving around the benefits of 'Shlurpling the Purple'. This, in turn, led to the launch in 2006 of Billy and his Dad's Pants – a modern-day morality story in which, despite turning up at the swimming pool with his Dad's pants in the middle
Vimto of his rolled up towel, Billy wins out with ingenuity and humour. The theme tune 'Dad's Pants' become something of a cult classic, and was based on the Loudon Wainwright III song, "Dead Skunk". A sculpture entitled "A Monument to Vimto" (1992), carved out of an oak tree from a sustainable forest by Kerry Morrison, is on Granby Row in central Manchester. The statue was restored and repainted in 2011. The sculpture commemorates the fact that Vimto was originally produced on this site. Vimto is currently produced by Cott Beverages in both Leicestershire and Yorkshire on behalf of Vimto Soft