Naida Glavish Naida Glavish Dame Rangimarie Naida Glavish is a New Zealand politician and Māori community leader from the Ngāti Whātua iwi. From 2013 to 2016, she was President of the Māori Party. Glavish first came to national attention in 1984, when she was a telephone operator for the New Zealand Post Office, and used the Māori language greeting "kia ora" when dealing with callers. She was threatened with dismissal by her supervisor, but the prime minister of the day, Robert Muldoon, supported Glavish's use of the phrase. A member of Mana Motuhake, Glavish stood for the Alliance in the Te Tai
Kia-Ora launched a colourful, animated advertising campaign, directed by Oscar Grillo of Klacto Animations, which used the jingle "We all adore a Kia-Ora", and featured a child in a straw hat, a dog called Fedora who served the drink, and multiple crows who pursued the boy for a drink, with the boy responding with "it's too orangey for crows". Later promotions included Caramba's song "Fido", and the jingle was referred to in the Spaced episode "Gone". The advertisements attracted a degree of controversy in later years, with claims of implicit racism, because the boy looked similar to a golliwog. The brand