Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Bay of Plenty Rugby Union has 38 local clubs under affiliated with them and three sub-unions to be part of. The Baywide competition runs for 20–21 weeks and split to four stages: The 38 clubs are split into three sub-unions, the Central, Eastern and Western Sub-Unions. There are ten clubs in the Central Bay of Plenty sub-union. There are 14 clubs in the Eastern Bay of Plenty sub-union. There are 13 clubs in the Western Bay of Plenty sub-union. Stage One runs for 6–7 weeks, clubs are put into their respective sub-unions and complete a local competition. 24 teams are put into 2 sections with