John Lydon inducted the Sex Pistols, but the band refused to attend the ceremony or acknowledge the induction, complaining that they had been asked for large sums of money to attend. In September 2009 it was announced that PiL would reform, including earlier members Bruce Smith and Lu Edmonds, for a number of Christmas shows in the UK. Lydon financed the reunion using money he earned doing a UK TV commercial for Country Life butter. "The money that I earned from that has now gone completely—lock stock and barrel—into reforming PiL," said Lydon. In August 2010, Lydon played with Public Image Ltd
Sex Pistols to prevent a spectacle. McLaren later claimed that CBS Records, which was distributing both singles, told him that the Sex Pistols were actually outselling Stewart two to one. There is evidence that an exceptional directive was issued by the British Phonographic Institute, which oversaw the chart-compiling bureau, to exclude sales from record-company operated shops such as Virgin's for that week only. Attacks on punk fans were on the rise and in mid-June Rotten himself was assaulted by a knife-wielding gang outside Islington's Pegasus pub, causing tendon damage to his left arm. Jamie Reid and Paul Cook were beaten up in