Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) to destroy the "Thriller" negatives. Jackson, who was a Jehovah's Witness, had been told by church leaders that the video promoted demonology and he would be excommunicated. The production team agreed to protect the negatives and locked them in Branca's office. Branca mollified Jackson by suggesting they include a disclaimer at the start of the film stating that it did not reflect Jackson's personal convictions. The "Thriller" video makes many allusions to horror films. The opening scene parodies 1950s B-movie films, with Jackson and Ray dressed as 1950s teenagers. The metamorphosis of the polite "boy next door" into a werecat