Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
100th anniversary of the Armenian Genocide 22, 2015, renowned visual artist and painter Mher Khachatryan's artwork was featured in "ARMENIA 100: A Musical, Theatrical, and Artistic Tribute to Armenian Culture in Commemoration of the Genocide Centenary," at the Nazarian Center for the Performing Arts at Rhode Island College in Providence. 100th anniversary of the Armenian Genocide The 100th anniversary of the Armenian Genocide () was commemorated on April 24, 2015. April 24, 1915 is considered the beginning of the Armenian Genocide, and is commonly known as Red Sunday, which saw the deportation and execution of many Armenian intellectuals. Armenian Genocide Remembrance Day was first observed on