John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon had far too much control over the project. Although Lydon was highly critical of the film, many years later he agreed to let Temple direct the Sex Pistols documentary "The Filth and the Fury". That film included new interviews with the band members' faces hidden in silhouette. It featured an uncharacteristically emotional Lydon choking up as he discussed Vicious' decline and death. Lydon denounced previous journalistic works regarding the Sex Pistols in the introduction to his autobiography, "Rotten – No Irish, No Blacks, No Dogs", which he described as "as close to the truth as one can get". In 1978,