Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Geely was launched in 2009 as a medium to high-end luxury brand. Products sold under the Emgrand brand included: Launched in 2010 and replacing the Shanghai Maple brand, the company claimed Englon () emulated classic, British style, and its model line included a TX4 sold on the Chinese market. Some of its cars were built by Geely subsidiary Shanghai LTI. As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company. Gleagle () was an entry-level brand. Some Gleagle cars, such as the Gleagle Panda, were available for