Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
1300th Anniversary of the Bulgarian State Secretary of the Bulgarian Communist Party Todor Zhivkov. At least 20 commemorative coins were made in 1981 honoring the anniversary. An award, the Order "13 Centuries of Bulgaria", and a medal, Medal "1300th Anniversary Of Bulgaria" were issued on October 16, 1981 in honor of the anniversary. 1300th Anniversary of the Bulgarian State The 1300th Anniversary of the Bulgarian State was a yearlong celebration in 1981 when the Bulgaria celebrated the 1300th anniversary of the establishment of the first Bulgarian state in modern history. There were 23,000 events connected with the 1300th centenary. Tournament of Bulgaria The parade took place