Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
Bay of Plenty Steamers distinction of being the first side to ever win the NPC when it triumphed in 1976. From the heights of '76 came the depths of 1977 with relegation to the second division, but came straight back up the following year. Fortunes fluctuated until 1991 when defeat by King Country sent the Bay back to Division II where it remained until the 2000 season. The Steamers defeated second division rivals Nelson Bays in a titanic final at the Tauranga Domain in late October 2000, and returned to the top division for the first time in ten years. Bay of Plenty began