LOT Polish Airlines Flight 16 LOT Polish Airlines Flight 16 LOT Polish Airlines Flight 16 was a passenger flight which made an emergency landing at Warsaw Chopin Airport, Poland, on 1 November 2011 after its landing gear failed to extend. All 231 aboard survived without any significant injuries. The aircraft involved, a Boeing 767-300ER, was operating as LOT Polish Airlines' scheduled international service from Newark Liberty International Airport, New Jersey, to Warsaw. The preliminary report found that a hydraulic leak occurred shortly after takeoff, which resulted in loss of all the hydraulic fluid that powered the primary landing gear system. It was classified as an
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are