Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Pitch TV Pitch TV Pitch TV was a home shopping television channel broadcast in the United Kingdom on the Freesat and Sky platforms. Viewers could order products by phone and online. The channel operated as a traditional shopping channel in that the items were sold at a fixed price and not auctioned or reduced. In August 2009, Pitch TV temporarily ceased broadcasting after parent company Pitchwell Group went into liquidation. The sales orderline of the channel ceased on 10 August, with a statement posted on channel's website confirming that the company had gone bust on 24 August. In the statement, the firm