Bing (search engine) further to 20.9%. As of October 2018, Bing is the third largest search engine in the US, with a query volume of 4.58%, behind Google (77%) and Baidu(14.45%). Yahoo! Search, which Bing largely powers, has 2.63%. Since 2006, Microsoft had conducted a number of tie-ins and promotions for promoting Microsoft's search offerings. These include: Bing's debut featured an $80 to $100 million online, TV, print, and radio advertising campaign in the US. The advertisements do not mention other search engine competitors, such as Google and Yahoo!, directly by name; rather, they attempt to convince users to switch to Bing by
Web search engine located on public anonymous FTP (File Transfer Protocol) sites, creating a searchable database of file names; however, Archie Search Engine did not index the contents of these sites since the amount of data was so limited it could be readily searched manually. The rise of Gopher (created in 1991 by Mark McCahill at the University of Minnesota) led to two new search programs, Veronica and Jughead. Like Archie, they searched the file names and titles stored in Gopher index systems. Veronica ("V"ery "E"asy "R"odent-"O"riented "N"et-wide "I"ndex to "C"omputerized "A"rchives) provided a keyword search of most Gopher menu titles in the