Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Jinni (search engine) Jinni (search engine) Jinni is a search engine and recommendation engine for movies, TV shows and short films. The service is powered by the Entertainment Genome, an approach to indexing titles based on attributes like mood, tone, plot, and structure. Its availability is via API, in business-to-business licensing, where it impacts businesses like Comcast's Xfinity product (and others whose capabilities benefit from smart entertainment search). The Jinni service included semantic search, a meaning-based approach to interpreting queries by identifying concepts within the content, rather than keywords. The search engine provided a taste-based video discovery experience by mood, plot and other