Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The 30th Anniversary Celebration The 30th Anniversary Celebration The 30th Anniversary Celebration is a live EP by the American heavy metal band Metallica. The EP was recorded live on December 9 and 10, 2011 at Fillmore Theatre, San Francisco, California. Metallica celebrated its 30th anniversary by playing four shows at the Fillmore in San Francisco. The shows were exclusive only to Met Club members and tickets were only being charged at $6 (or 19.81 for all four nights). The shows consisted of songs spanning their entire career and featured guest appearances by multiple artists that either helped or influenced Metallica. These shows were notable