The Salvation Army beneficial to society or the community of mankind as a whole". The Army was founded in 1865 in London by one-time Methodist circuit-preacher William Booth and his wife Catherine as the East London Christian Mission, and can trace its origins to the Blind Beggar tavern. In 1878 Booth reorganised the mission, becoming its first General and introducing the military structure which has been retained as a matter of tradition. Its highest priority is its Christian principles. The current international leader of The Salvation Army and chief executive officer (CEO) is General Brian Peddle, who was elected by the High Council
The Salvation Army popular Salvation Army slogan 'Thank God for the Salvos' has almost total recognition amongst the Australian public, achieving 93 per cent aided awareness". Salvation Army officers, cadets (trainee officers) and soldiers often wear uniforms. The idea that they should do so originated with Elijah Cadman who, at the Salvation Army's 'War Congress' in August 1878 said "I would like to wear a suit of clothes that would let everyone know I meant war to the teeth and salvation for the world". The uniform identifies the wearer as a Salvationist and a Christian. It also symbolises availability to those in need.