Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Search engine privacy DuckDuckGo. There have been several well publicized breaches of search engine user privacy that occurred with companies like AOL and Yahoo. For individuals interested in preserving their privacy from search engines, there are many routes available to them, such as using an anonymity software like Tor that attempts to separate the user's location and information from their search. Search engines generally have privacy policies in order to inform users about what data of theirs they may be collecting and what purposes it may be used for. While these policies may be an attempt at transparency by search engines, many people