LOT Polish Airlines Flight 7 Captain Paweł Lipowczan. All information in this entry is based on information, interviews and documents presented in two episodes of the Polish TV series "The Black Series" about air, land and marine incidents and disasters in post-war Poland: "Kopernik" (about Flight 007) and "Kościuszko" (about LOT Flight 5055). LOT Polish Airlines Flight 7 LOT Flight 7 was an Ilyushin Il-62 that crashed near Okęcie Airport in Warsaw, Poland, on 14 March 1980, as the crew aborted a landing and attempted to go-around. All 87 crew and passengers died. It was caused by the disintegration of one of the turbine discs
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are