Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Signing of the Treaty of Lisbon of Portugal (in the role of President of the European Council), José Sócrates, respectively, held speeches stressing the historic significance of the day. Around noon the main signing ceremony began, with representatives from the 27 member states signing the treaty in the alphabetic order. Afterwards, renowned Portuguese folk artist Dulce Pontes performed a musical piece in the country's traditional Fado genre. The programme at Jerónimos Monastery ended with a traditional 'family photo' of the leaders outside the South Gate of the historical building. Representatives from the member states signed the treaty in the following order: The Portuguese presidency decided to