Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) on ABC, NBC and CBS affiliate stations, as well as major independent TV stations, was desired by CBS/Epic Records to promote "Thriller". The national broadcast TV premiere of the "Thriller" album's first video, "Billie Jean", was during the week of Halloween in October 1984 and was the idea of Video Concert Hall executive producers Charles Henderson and Jerry Crowe. Video Concert Hall, the first nationwide music video TV network, taped the one-hour special in Hollywood and Atlanta, where the TV studios of Video Concert Hall were located. The "Thriller" TV special was hosted by "Thriller" video co-star Vincent Price, distributed