Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Database search engine Database search engine A database search engine is a search engine that operates on material stored in a digital database. Categories of search engine software include: The largest online directories, such as Google and Yahoo, utilize thousands of computers to process billions of website documents using web crawlers or spiders (software), returning results for thousands of searches per second. Processing high query volumes requires software to run in a distributed environment with redundancy. Searching for textual content in databases or structured data formats (such as XML and CSV) presents special challenges and opportunities which specialized search engines resolve. Databases allow