Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Geely Latin NCAP crash test on protecting adult occupants in front seats. In 2010, the Geely LC scored 45.3 points of a possible 51 in the China-NCAP crash tests, making it China's first locally researched and developed mini car to be awarded a 5-star rating, and the safest Chinese hatchback as of 2011. In 2011, the Geely Emgrand EC7 earned a 4-star rating in a Euro NCAP crash test. In 2015 the Geely Borui received 5 stars in C-NCAP crash testing. The Geely GE has received criticism for looking like a Rolls-Royce and the LC, a Citroën C1 or a Toyota