Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
Radio Bay of Plenty closure was "a sign of the times". The closure was also met with disappointment from local businesses that had advertised on the station. One Double X is an adult hits radio station in Whakatane. It reaches the entire Bay of Plenty, with specific frequencies Ohope Beach and Te Puke and live streaming on its website. As the flagship network of Radio Bay of Plenty, it reaches the entire Bay of Plenty. It is heard throughout the region on 90.5 MHz & 1242 kHz, at Ohope Beach on 92.9 MHz, in Te Puke on 89.0 MHz and also streams on the