The Salvation Army beneficial to society or the community of mankind as a whole". The Army was founded in 1865 in London by one-time Methodist circuit-preacher William Booth and his wife Catherine as the East London Christian Mission, and can trace its origins to the Blind Beggar tavern. In 1878 Booth reorganised the mission, becoming its first General and introducing the military structure which has been retained as a matter of tradition. Its highest priority is its Christian principles. The current international leader of The Salvation Army and chief executive officer (CEO) is General Brian Peddle, who was elected by the High Council
The Salvation Army be used as the external symbol of the Salvation Army, with the Crest only being used internally. Therefore, any new Salvation Army building will now have the red shield on the outside rather than the crest which certainly would have been used on its Corps (church) buildings. In Australia, the Red Shield has become one of the country's most identified and trusted symbols, leading the Australian Salvation Army to prefer to use this symbol over the logo on its uniform, corps buildings and advertising materials. In the 5th volume of "Australian Superbrands" it was recorded that "Research reveals that the