Li Shufu Li Shufu Li Shufu (; born 25 June 1963), is a Chinese businessman, and the chairman of Zhejiang Geely Holding Group Co. Ltd. and Volvo Cars. Li Shufu was born in Taizhou, Zhejiang, China in 1963. He was launched as the founder and chairman of Geely Automobile in 1986, which is the second largest private automobile manufacturer in China. Currently, He resides in Hangzhou, the capital city of Zhejiang province. In 2013, Hurun Report ranked Li the No. 63 richest person in mainland China, with a net worth of US$ 2.6 billion. Li announced in November 2018 that he has
Emgrand later shown at the 2010 Beijing Auto Show. Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE. Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a Mid-size sedan previewing the Emgrand EC9 production model. Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the Geely Borui. Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang. Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010.