Santa suit Santa suit A Santa suit is a costume worn by a person portraying Santa Claus. The modern American version of the suit can be attributed to the work of Thomas Nast for "Harper's Weekly" magazine, although it is often correctly thought that Haddon Sundblom designed the suit in his advertising work for The Coca-Cola Company. Sundblom's work did standardize the western image of Santa, and popularized the image of the red suit with white fur trim. This has become the image of the American Santa, while in some European countries where Saint Nicholas remains popular, the outfit worn is closer
Thomas Nast Joseph Keppler was in vogue. Health problems, which included pain in his hands which had troubled him since the 1870s, affected his ability to work. In 1892, he took control of a failing magazine, the "New York Gazette", and renamed it "Nast's Weekly". Now returned to the Republican fold, Nast used the "Weekly" as a vehicle for his cartoons supporting Benjamin Harrison for president. The magazine had little impact and ceased publication seven months after it began, shortly after Harrison's defeat. The failure of "Nast's Weekly" left Nast with few financial resources. He received a few commissions for oil paintings