Woolworths Group had been opened, although in April the company also entered administration and closed. The Woolworths store in Dorchester, Dorset was reopened as an independent business named "Wellworths" by the store manager Claire Robertson. The store was officially opened by BBC Radio 2 DJ Chris Evans on 11 March 2009. It was later renamed "Wellchester". Wellchester ceased trading in August 2012, after store manager Claire Robertson left to set up her own retail consultancy business. The Woolworths brand and domain was bought by Shop Direct Group, owned by Sir David and Sir Frederick Barclay, on 2 February 2009. The company announced
Woolworths Rewards with claims by analysts that the program has not gained traction in the community and is possibly a cause of the slow down in supermarket sales growth which has slowed to 3 per cent. On 22 August 2016 significant improvements to Woolworths Rewards were announced - As of 31 August 2016, members will earn rewards on every dollar they spend in Woolworths’ Supermarkets and BWS stores, and for the first time, members will also earn on every dollar they spend at Caltex Woolworths outlets. In December 2008, Woolworths and Qantas entered into a six-year agreement to allow Everyday Rewards members