Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
Norwegian University of Science and Technology Trondhiemske Selskab (Trondheim Academy)", which in 1767 became the Royal Norwegian Society of Sciences and Letters. The engineering education in Trondheim began with "Trondhjems Tekniske Læreanstalt (Trondheim Technical College)" in 1870, and in 1910, "Norwegian Institute of Technology (NTH)" opened officially. In 2010, NTNU celebrated the 250th anniversary of Trondheim Academy. NTNU also celebrated the 100th anniversary of NTH in the same year. The centennial was also celebrated by the publication of several books, among them a history of the university, entitled "Turbulens og tankekraft. Historien om NTNU" which translates as "Turbulence and mindpower: The history of NTNU". Det Trondhiemske