Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Medal "In Commemoration of the 250th Anniversary of Leningrad" "In Commemoration of the 250th Anniversary of Leningrad" (. On the reverse, the Smolny Institute, just below the building, the number "250". At the top, within a wreath of oak and laurel branches, the Order of Lenin and the Order of the Red Banner, below the orders, the inscription "GLORY TO THE HERO-CITY!" (). The medal was secured to a standard Russian pentagonal mount by a ring through the medal suspension loop. The mount was covered by a 24 mm wide silk moiré blue ribbon with 2 mm white edge stripes and a central 4 mm red stripe flanked by