Bing (search engine) focusing on Bing's search features and functionality. The ads claim that Bing does a better job countering "search overload". Bing has been heavily advertised as a "decision engine", though thought by columnist David Berkowitz to be more closely related to a web portal. Bing Rewards was a loyalty program launched by Microsoft in September 2010. It was similar to two earlier services, SearchPerks! and Bing Cashback, which were subsequently discontinued. Bing Rewards provided credits to users through regular Bing searches and special promotions. These credits were then redeemed for various products including electronics, gift cards, sweepstakes, and charitable donations. Initially,
History of Microsoft strengthen its position on the search engine market vis-à-vis Google. The company rejected the offer, saying that it undervalued the company. In response, Microsoft withdrew its offer. In 2009, the opening show of the Consumer Electronics Show (CES) was hosted by Steve Ballmer for the first time. In past years, it has been hosted by Bill Gates. During the show, Ballmer announced the first public Beta Test of Windows 7 for partners and developers on January 8, but also for the general public two days later. On June 26, 2009, Microsoft started taking pre-orders at a discounted price for Windows