History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
George Cadbury they installed canteens and sport grounds. Nineteen years after brother Richard died, George opened a works committee for each gender which discussed proposals for improving the firm. He also pressed ahead with other ideas, like an annuity, a deposit account and education facilities for every employee. In 1901, disgusted by the imperialistic policy of the Balfour government and opposed to the Boer War, Cadbury bought the "Daily News" and used the paper to campaign for old age pensions and against the war and sweatshop labour. George Cadbury was one of the prime movers in setting up The Birmingham Civic Society