Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
For the Love of Spock of the film was screened on April 16, 2016, at the Tribeca Film Festival. It was followed by a panel composed of Adam Nimoy, Zachary Quinto, producer David Zappone, "Access Hollywood" and critic Scott Mantz, within "Variety"'s Gordon Cox as moderator. The finished documentary's release was expected later in 2016. On June 2, 2016, it was announced that the worldwide rights to the documentary had been acquired by Gravitas Ventures, and the film was scheduled for U.S. theatrical release and VOD day-and-date on September 9, one day after the 50th anniversary of the Original Series. Since that date, the film