LOT Polish Airlines Flight 5055 Cpt. Pawlaczyk was given the Officers' Cross of Polonia Restituta, other flight crew members received the Knights' Cross of the same order, and the flight attendants received the Golden Cross Of Merit. The state funeral of the crew was conducted on 23 May 1987 at the Northern Communal Cemetery in Warsaw. The graves of the crew of LOT Polish Airlines Flight 007 are located a few hundred meters away. Two days of national mourning were announced after the crash. Many officials from the entire world, including Pope John Paul II, expressed their condolences to the families of the victims. The
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are