Bay of Plenty Times growth since Mt Maunganui became an export port. However, from the early 2000s it began to face challenges of declining circulation and advertising. On 5 February 2011, the Saturday edition was re-branded as the "Bay Of Plenty Times Weekend". On 4 March 2013, the weekday "Bay Of Plenty Times" changed from broadsheet to tabloid format and from afternoon to morning delivery. The "Bay of Plenty Times" has the ninth-largest circulation of New Zealand's 19 daily newspapers, at just over 11,500. The "Bay of Plenty Times" also publishes the following newspapers: The "Coastal News" is delivered free every Thursday to Whangamata,
Lake Rotoiti (Bay of Plenty) divert the nutrient rich waters of Lake Rotorua into the Kaituna River was completed in late 2008. The Bay of Plenty Regional Council expected to see improvement in lake water quality within five years and the Rotorua Te Arawa Lakes Program reported in 2013 that the intervention has significantly improved water quality. Water quality is the highest it has been in decades, on track to meet targets set by the Program to meet community expectations. Lake Rotoiti has thermal hot-spring baths on the southern shore which are accessible by boat. Lake Rotoiti (Bay of Plenty) Lake Rotoiti is a lake