Bing (search engine) without merit because these companies filed for U.S. federal trademark applications only after Microsoft filed for the Bing trademark in March 2009. On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing, retaining the Yahoo! user interface. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. All Yahoo! Search global customers and partners made the transition by
Search engine privacy to mean that people had the right to request that some information about them be wiped from search results provided by search engine companies like Google. The background of this case is that one Spanish citizen, Mario Costeja Gonzalez, set out to erase himself from Google's search results because they revealed potentially compromising information about his past debts. In the ruling in favor of Mario Costeja Gonzalez, the court noted that search engines can significantly impact the privacy rights of many people and that Google controlled the dissemination of personal data. This court decision did not claim that all citizens