LOT Polish Airlines Flight 5055 LOT Polish Airlines Flight 5055 LOT Polish Airlines Flight 5055 was an Ilyushin Il-62M of LOT Polish Airlines that crashed in the late morning hours of Saturday, May 9, 1987. The event happened in the Kabaty Woods nature reserve on the outskirts of Warsaw, Poland. The flight prepared to leave from Warsaw to New York City's John F. Kennedy International airport when it encountered multiple catastrophic events with the numbers 1 and 2 engines as well as the elevator shortly after departure. All 183 passengers and crew on board perished in the crash. The accident was the deadliest of any
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product