Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Chomp (search engine) Chomp (search engine) Chomp was an app search engine company founded by Ben Keighran and Cathy Edwards in 2009. The company was based in San Francisco and had received $2.5 million in funding. Chomp’s app search engine was available on its own website, as well as in an app of Chomp's making intended for use on smartphones or tablets, and also as an integrated search box in partners’ websites or other content. Its proprietary algorithm allowed users to search for apps based on what they did, not just on what they were called. Users could search for apps across multiple