Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
National Signing Day in December to have recruits sign conference letters-of-intent. The College Football Association, led by several prominent college head football coaches, proposed a resolution to eliminate conference signing days during their 1980 convention, and have a singular signing day in their places, called a National Signing Day. In 1981, the last year for conference signing days, recruits had to sign both conference and national letters-of-intent if their school was in the Big Eight or Southwest Conferences (four members of the latter conference later joined the former, which became known as the Big 12 Conference after the expansion). The conference letters-of-intent restricted