2009–10 Manchester United F.C. season and United were knocked out on away goals. United announced early in the transfer window that they had agreed a world record fee of £80 million to sell Cristiano Ronaldo to Real Madrid. Shortly after this, they confirmed that Carlos Tevez, who had been on loan with the club for two seasons, had not taken up the offer of a permanent contract. Tevez would later sign for United's local rivals, Manchester City. Lee Martin, Fraizer Campbell, Richard Eckersley and Manucho also left the club for an undisclosed fee. After the departures of Ronaldo and Tevez, United sought a new striker,
Manchester United F.C. players. In 1968, under the management of Matt Busby, Manchester United became the first English football club to win the European Cup. Alex Ferguson won 38 trophies as manager, including 13 Premier League titles, 5 FA Cups and 2 UEFA Champions Leagues, between 1986 and 2013, when he announced his retirement. Manchester United was the highest-earning football club in the world for 2016–17, with an annual revenue of €676.3 million, and the world's most valuable football club in 2018, valued at £3.1 billion. As of June 2015, it is the world's most valuable football brand, estimated to be worth $1.2