Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Total Sports TV Total Sports TV Total Sports TV is an online live sports streaming channel that is a partnership between Total Sports Asia and Octopus Media Technology. The channel was launched in July 2009 serving live sports content like the Thomas Cup & Uber Cup, Badminton World Championships and US Open Tennis. Its existing live streaming rights are restricted in selected territories. In 2011, Total Sports TV will stream the Badminton Super Series and AIBA Boxing worldwide. From 9 May 2010 to 16 May 2010, Total Sports TV streamed the Thomas Cup and Uber Cup badminton matches live on its platform, serving