West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Mount Cadbury Mount Cadbury Mount Cadbury () is the easternmost of the Batterbee Mountains, high, standing east-southeast of Mount Ness and inland from George VI Sound on the west coast of Palmer Land. The coast in this vicinity was first seen and photographed from the air on November 23, 1935 by Lincoln Ellsworth, but this mountain seems to have been obscured from Ellsworth's line of sight by clouds or intervening summits. Mount Cadbury was surveyed in 1936 by the British Graham Land Expedition (BGLE) under John Rymill, and named by the UK Antarctic Place-Names Committee in 1954 for Mrs. Henry Tyler Cadbury,