Search engine marketing Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006,
TEK search engine TEK search engine TEK is an email-based search engine developed by the TEK project at the Massachusetts Institute of Technology. The search engine enables users to search the Web using only email. It is intended to be used by people with low internet connectivity (for example, high-priced internet connection and low bandwidth connection in developing countries). TEK stands for "Time Equals Knowledge"; the search engine compensates the searching availability to the time needed for searching. To perform a web search, a user sends a query via email to a server (which is located at MIT). The server then performs the