Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Brewery (music venue) 29, 2011 even though they had shows booked until November of the same year. Tom Taylor claimed Valentine violated the lease by giving the venue only nine days notice to vacate. Valentine rebutted Taylor's claim by saying that Taylor was given 30 days notice as required by the lease. Taylor said in an interview that Valentine changed the nine days to thirty days after they had already cancelled all their shows. Valentine had been buying the land on the same block as The Brewery for decades and the plot of land The Brewery sat on was the last plot of