Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Bay of Plenty Steamers distinction of being the first side to ever win the NPC when it triumphed in 1976. From the heights of '76 came the depths of 1977 with relegation to the second division, but came straight back up the following year. Fortunes fluctuated until 1991 when defeat by King Country sent the Bay back to Division II where it remained until the 2000 season. The Steamers defeated second division rivals Nelson Bays in a titanic final at the Tauranga Domain in late October 2000, and returned to the top division for the first time in ten years. Bay of Plenty began