Waikato Bay of Plenty Magic featured franchises for the first time, with the overall aim of increasing the public profile of the sport in New Zealand. The inaugural competition was contested between ten teams, including the Waikato Wildcats and the Bay of Plenty Magic. At the end of the first season both teams finished at the bottom of the ladder, with the Wildcats 9th and the Bay of Plenty Magic last. Both teams decided to merge for the 1999 season: a new franchise was developed adopting the team name from Bay of Plenty and the colours of Waikato, becoming the Waikato/Bay of Plenty Magic. Bay
Countries dependent on the Bay of Bengal country in the region. In countries such as Bangladesh, Sri Lanka and India, a primary reason for the increased emphasis on coastal aquaculture is the increase in foreign exchange earnings generated from shrimp farming. Thailand's Andaman coast is the largest hub of tourism in the region. Sri Lanka's tourism industry has seen growth despite decades of civil war in the country's north. Bangladesh and India have significantly developed their domestic tourism industries, such as in Cox's Bazar. South India's renowned temple cities, such as Tanjore, are located near the Bay of Bengal. In Bangladesh, the notable mosque city of Bagerhat