Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Bay of Plenty in 1769. Cook noted the abundance of food supplies, in comparison to Poverty Bay further back along the eastern coast of the North Island. Further reports of European contact are scarce prior to the arrival of missionary Samuel Marsden to the Tauranga area in 1820. During the 1820s and 1830s, northern iwi including Ngā Puhi invaded the Bay of Plenty during their campaign throughout the North Island, fighting local Māori tribes in what became known as the Musket Wars. However, the 1830s and 1840s saw increased contact between Bay of Plenty Māori and Europeans through trade, although few Europeans settled