Bay of Islands years ago, the Mataatua, one of the large Māori migration canoes which journeyed to New Zealand from Hawaiki, was sailed to the Bay of Islands (from the Bay of Plenty) by Puhi, a progenitor of the Ngāpuhi iwi (tribe) which today is the largest in the country. Māori settled and multiplied throughout the bay and on several of its many islands to establish various tribes such as the Ngāti Miru at Kerikeri. Many notable Māori were born in the Bay of Islands, including Hone Heke who several times cut down the flagpole at Kororāreka (Russell) to start the Flagstaff War.
Radio Bay of Plenty 26 December 1993 and ran to 6 February 1994. After many petitions, letters and phone calls Bayrock was brought back on a permanent basis on 8 July 1994. Bayrock still operates as a completely local radio station today. Q97Hits is broadcast throughout Bay Of Plenty on 97.7 and in Ohope Beach. The station's playlist consists of Top 40 hits and chart-topping favourites. The hosts generally keep listeners up to date on the latest entertainment and celebrity gossip between songs. Q97 keeps advertising and talkback with hosts to a minimum with the station's slogan reflecting this. The station's slogan is "Never