Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (viral video) Saturday, June 27, 2009. On June 27, 2009, the tribute video was uploaded with a dance routine for "Ben", "I'll Be There", and "We Are the World". In January 2010, the prisoners performed "The Drill" and "They Don't Care About Us" [filmed on professional camera] as another tribute to Jackson, and for the release of the "Michael Jackson's This Is It" DVD and Blu-ray disc. In 2011, in the "Glee" episode "The Sue Sylvester Shuffle", Glee club director Will Schuester made a reference about the "Thriller" viral video to motivate the children to do a "Thriller" performance much like from