Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Distributed search engine Distributed search engine A distributed search engine is a search engine where there is no central server. Unlike traditional centralized search engines, work such as crawling, data mining, indexing, and query processing is distributed among several peers in a decentralized manner where there is no single point of control. In April 2000 several programmers (including Gene Kan, Steve Waterhouse) built a prototype P2P web search engine based on Gnutella called InfraSearch. The technology was later acquired by Sun Microsystems and incorporated into the JXTA project. It was meant to run inside the participating websites' databases creating a P2P network that