Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
1300th Anniversary of the Bulgarian State 1300th Anniversary of the Bulgarian State The 1300th Anniversary of the Bulgarian State was a yearlong celebration in 1981 when the Bulgaria celebrated the 1300th anniversary of the establishment of the first Bulgarian state in modern history. There were 23,000 events connected with the 1300th centenary. Tournament of Bulgaria The parade took place on Sofia's September 9th Square. The parade inspector was the Minister of People's Defence of Bulgaria, General of the Army Dorbri Dzhurov. The parade commander was Colonel General Hristo Dobrev, the Chief of the General Staff of the Bulgarian People's Army. Attending the parade was the General