John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Brilliant! Tragic! the band before", comparing "Is Dog Eared" to "PiL-era John Lydon". Alternative Press also compared Argos to the former Sex Pistols frontman in their review, saying that "Argos has channeled his inner Johnny Rotten, seemingly vacillating between contempt and boredom. Fortunately, the band play with a similar sense of toughened rawness". "Rolling Stone" awarded the album 3/5, but called it the group's "sturdiest album to date" NME awarded the album an average 6/10. Despite finding something "strangely self-conscious" about the album, the reviewer concluded by saying that she still loves them, despite their "eccentric faults". On the track "Axl Rose",