Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Day of the Sardine The Day of the Sardine The Day of The Sardine is a novel by the British writer Sid Chaplin. First published in 1961, it is set in a working-class community in Newcastle upon Tyne at the very beginning of the 1960s. The principal character of the novel is Arthur Haggerston, an intelligent but rebellious teenager who lives with his mother, Peg, and her lover, Harry Parker, a former seaman who works in a sardine-canning factory. Arthur leaves school without qualifications and takes up various menial jobs before using the influence of his Uncle George to obtain work installing sewage pipes