Thou shalt not take the name of the Lord thy God in vain Thou shalt not take the name of the Lord thy God in vain "Thou shalt not take the name of the Lord thy God in vain" (KJV; also "You shall not make wrongful use of the name of the Lord your God" (NRSV) and variants) is the fourth of God's Ten Commandments to man. It is a prohibition of blasphemy, specifically, the misuse or "taking in vain" of the name of the God of Israel, or using His name to commit evil. Exodus 20:7 reads: Based on this commandment, Second Temple Judaism by the Hellenistic period developed a taboo of
Does exactly what it says on the tin Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast . The slogan was created by Liz Whiston and Dave