John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols "one of the greatest, most inspiring rock records of all time". The Sex Pistols directly inspired the style, and often the formation itself, of many punk and post-punk bands during their first two-and-a-half-year run. The Clash, Siouxsie and the Banshees, the Adverts, Vic Godard of Subway Sect, and Ari Up of the Slits are among those in London's "inner circle" of early punk bands that credit the Pistols. Pauline Murray of Durham punk band Penetration saw the Pistols perform for the first time in Northallerton in May 1976. She later explained their importance: Nothing would have happened without the Pistols.