Bing (search engine) focusing on Bing's search features and functionality. The ads claim that Bing does a better job countering "search overload". Bing has been heavily advertised as a "decision engine", though thought by columnist David Berkowitz to be more closely related to a web portal. Bing Rewards was a loyalty program launched by Microsoft in September 2010. It was similar to two earlier services, SearchPerks! and Bing Cashback, which were subsequently discontinued. Bing Rewards provided credits to users through regular Bing searches and special promotions. These credits were then redeemed for various products including electronics, gift cards, sweepstakes, and charitable donations. Initially,
Microsoft Bookshelf the engine would be usable for more ambitious multimedia applications. Thus they integrated a multimedia markup language, full text search, and extensibility using software objects, all of which are commonplace in modern internet browsing. In 1992, Microsoft started selling the Bookshelf engine to third-party developers, marketing the product as Microsoft Multimedia Viewer. The idea was that such a tool would help a burgeoning growth of CD-ROM titles that would spur demand for Windows. Although the engine had multimedia capabilities that would not be matched by Web browsers until the late 1990s, Microsoft Viewer did not enjoy commercial success as a