Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty Steamers All Blacks. Bay of Plenty has a proud history of rising to the occasion for major matches, on many occasions, often as part of combined teams in the first half of the 20th century, the Bay has pushed touring teams to the limit in memorable encounters that have ranked as the toughest provincial matches on tour. Although often gallant in defeat the Bay has also recorded some memorable victories over stronger opposition – the 1982 Wallabies were thrashed by 40–16 in Rotorua a week after having defeated the All Blacks, and again in 1990 the same nation was lowered 12–4.