Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
The Day of the Sardine for the local council. He conducts an affair with Stella, a married woman with a seafaring husband, and develops a friendship with another teenager, Nosey (or Stanley) Carron. After several altercations with a gang led by Mick Kelly, Arthur and Nosey form their own gang, while Nosey begins a relationship with Kelly's sister, Teresa. The violence between the two gangs escalates, which makes Arthur uneasy. After a fight between the gangs, Arthur is pursued by the police and hides in a church hall where a service is being conducted. He makes the acquaintance of the Pastor, Mr Johnson, and of