Bing (search engine) manner in which search engines "spider" Internet resources to add them to their database, as well as cloud computing. On July 31, 2009, The Laptop Company, Inc. stated in a press release that it would challenge Bing's trademark application, alleging that Bing may cause confusion in the marketplace as Bing and their product BongoBing both do online product search. Software company TeraByte Unlimited, which has a product called BootIt Next Generation (abbreviated to BING), also contended the trademark application on similar grounds, as did a Missouri-based design company called Bing! Information Design. Microsoft contended that claims challenging its trademark were
Search engine technology Search engine technology A search engine is an information retrieval software program that discovers, crawls, transforms and stores information for retrieval and presentation in response to user queries. A search engine normally consists of four components e.g. search interface, crawler(also known as a spider or bot),indexer, and database. The crawler traverses a document collection, deconstructs document text, and assigns surrogates for storage in the search engine index. Online search engines store images, link data and metadata for the document as well. The concept of hypertext and a memory extension originates from an article that was published in The Atlantic Monthly