Jo Whiley in September 2009 as part of a major shake-up of Radio 1's weekday schedule. The shake-up saw Greg James move to the afternoon slot (then occupied by Edith Bowman) and Fearne Cotton move to Whiley's slot. Her final weekday programme took place on 18 September 2009. Following the Jo Whiley Show, Whiley went on to present a weekend show on Radio 1 between 1pm and 4pm. As with her weekday show, it still featured live performances from visiting artists, as well as three new features: Jo's Road Trip and Top of the Shops and SpellStar. Her last show on Radio
BBC Radio 1 breakfast show continued to fall. In 2004 Cox was replaced by Chris Moyles. The newly rebranded breakfast show was known as The Chris Moyles Show and it increased its audience, ahead of The Today Programme on Radio 4 as the second most popular breakfast show (after The Chris Evans Breakfast Show hosted by Chris Evans). Moyles continued to use innovative ways to try to tempt listeners from the 'Wake up with Wogan' show; in 2006, for example, creating a 'SAY NO TO WOGAN' campaign live on-air. This angered the BBC hierarchy, though the row simmered down when it was clear