Search engine marketing of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market. Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion involves a
Search engine technology Take for example, the word ‘ball.’ In its simplest terms, it returns more than 40 variations on Wikipedia alone. Did you mean a ball, as in the social gathering/dance? A soccer ball? The ball of the foot? Pages and documents are crawled and indexed in a separate index. Databases are indexed also from various sources. Search results are then generated for users by querying these multiple indices in parallel and compounding the results according to “rules.” Search engine technology A search engine is an information retrieval software program that discovers, crawls, transforms and stores information for retrieval and presentation in