Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Michael Jackson's Thriller (music video) would never do anything like that again." He claimed that he had blocked further distribution and promotion in the areas where he had control. "Michael Jackson's Thriller" video sealed MTV's position as a major cultural force, helped dissemble racial barriers for black artists, revolutionised music video production, popularised the making-of documentaries, and drove rentals and sales of VHS tapes. Music video director Brian Grant credited "Thriller" as the turning point when music videos became a "proper industry". Vinny Marino of "ABC News" commented that the video being selected as the "Greatest Video of All Time" was a "no-brainer", saying that