Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
International Day for the Eradication of Poverty International Day for the Eradication of Poverty The International Day for the Eradication of Poverty is an international observance celebrated every year on October 17 throughout the world. The first commemoration of the event took place in Paris, France, in 1987 when 100,000 people gathered on the Human Rights and Liberties Plaza at the Trocadéro to honour victims of poverty, hunger, violence and fear at the unveiling of a commemorative stone by Father Joseph Wresinski, founder of the International Movement ATD Fourth World. In 1992, four years after Wresinski's death, the United Nations officially designated October 17 as The International