John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon a.k.a. Sid Vicious. Although Ritchie was an incompetent bassist, McLaren agreed that he had the look the band wanted: pale, emaciated, spike-haired, with ripped clothes and a perpetual sneer. Vicious' chaotic relationship with girlfriend Nancy Spungen, and his worsening heroin addiction, caused a great deal of friction among the band members, particularly with Lydon, whose sarcastic remarks often exacerbated the situation. Lydon closed the final Sid Vicious-era Sex Pistols concert in San Francisco's Winterland in January 1978 with a rhetorical question to the audience: "Ever get the feeling you've been cheated?" Shortly thereafter, McLaren, Jones, and Cook went to Brazil