Ka Mate another haka, "Kapa o Pango". Since the introduction of "Kapa o Pango" the longest sequence of "Ka Mate" performances by the All Blacks is nine, which occurred between 22 August 2009 and 12 June 2010. Between 1998 and 2006, Ngati Toa attempted to trademark "Ka Mate" to prevent its use by commercial organisations without their permission. In 2006 the Intellectual Property Office of New Zealand declined their claim on the grounds that "Ka Mate" had achieved wide recognition in New Zealand and abroad as representing New Zealand as a whole and not a particular trader. In March 2011 The NZ
Intellectual property intellectual property is considered similarly high in other developed nations, such as those in the European Union. In the UK, IP has become a recognised asset class for use in pension-led funding and other types of business finance. However, in 2013, the UK Intellectual Property Office stated: "There are millions of intangible business assets whose value is either not being leveraged at all, or only being leveraged inadvertently". The WIPO treaty and several related international agreements underline that the protection of intellectual property rights is essential to maintaining economic growth. The "WIPO Intellectual Property Handbook" gives two reasons for intellectual