Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Journal of Arthur Stirling The Journal of Arthur Stirling The Journal of Arthur Stirling is a novel by author Upton Sinclair, published in 1903. It is written in a first-person perspective, with the main fictional character being Arthur Stirling. Stirling, unknown poet and writer sets out to write his first poem, "The Captive". He begins writing a journal to help him further his work as an artist—the novel being the journal. The novel begins with an introduction by a character who calls himself, "S."; Stirling already dead by suicide, sends S. a copy of the journal, as well as "The Captive" for him to