Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty rugby league team Alex Chan. The Stags drew players from both the Bay of Plenty Rugby League and the Coastlines Rugby League competitions. Between 2004 and 2008 they were represented by the Waicoa Bay Stallions in the Bartercard Cup. The Stallions represented the Waikato Rugby League and Coastlines Rugby League as well as the Bay of Plenty Rugby League. In 2008 and 2009 the Bay of Plenty provincial side competed in the National Provincial Competition. Former Kiwis coach Graham Lowe was the coach of the side for 2008. In 2009 they did not win a game and finished sixth. Bay of Plenty rugby