Search engine privacy better results to that specific user and provide the user with a better searching experience. However, search engines can also abuse and compromise the privacy of the user's data by selling it to advertisers in order to gain profits. Users must decide what is more important to their search engine experience: relevance and speed of results or their privacy. The legal framework for protecting user privacy is not very solid. A few of the most popular search engines are Google, Yahoo, Bing, and Baidu, but many other search engines that are focused on privacy have cropped up recently, such as
Search engine technology not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for. One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing. Another common element that algorithms analyze is the way that pages