Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Chomp (search engine) Chomp (search engine) Chomp was an app search engine company founded by Ben Keighran and Cathy Edwards in 2009. The company was based in San Francisco and had received $2.5 million in funding. Chomp’s app search engine was available on its own website, as well as in an app of Chomp's making intended for use on smartphones or tablets, and also as an integrated search box in partners’ websites or other content. Its proprietary algorithm allowed users to search for apps based on what they did, not just on what they were called. Users could search for apps across multiple