Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Bay of Plenty (New Zealand electorate) each review. For the 2008 election, the eastern boundary moved far westwards to the eastern fringe of Te Puke, in the process abandoning sections of the central coast to the Rotorua and East Coast seats. Bay of Plenty was created for the change to the mixed-member proportional (MMP) representation voting system; it was carved out of parts of the old seats of Kaimai, Tarawera and Eastern Bay of Plenty. Its original incarnation was based mostly around Whakatane and Opotiki districts, with the remaining population coming from Te Puke and parts of greater Tauranga. Bay of Plenty has been a safe