Search engine scraping Search engine scraping Search engine scraping is the process of harvesting URLs, descriptions, or other information from search engines such as Google, Bing or Yahoo. This is a specific form of screen scraping or web scraping dedicated to search engines only. Most commonly larger search engine optimization (SEO) providers depend on regularly scraping keywords from search engines, especially Google, to monitor the competitive position of their customers' websites for relevant keywords or their indexing status. Search engines like Google do not allow any sort of automated access to their service but from a legal point of view there is no
Search engine optimization their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating