Bing (search engine) are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners made the transition by early 2012. The deal was altered in 2015, meaning Yahoo! was only required to use Bing for a "majority" of searches. In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal of delivering faster and slightly more relevant search results for users. Known
Search engine optimization Search engine optimization Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.