Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Bay of Plenty Fulloon were killed by local Māori at Opotiki and Whakatane, respectively. The ensuing conflict resulted in the confiscation of considerable land from several Bay of Plenty iwi by the government. Confiscation of Māori land deprived local iwi of economic resources (among other things), and also provided land for expanding European settlement. The government established fortified positions, including at Tauranga, Whakatane and Opotiki. European settlers arrived throughout the latter half of the 19th century, establishing settlements in Katikati, Te Puke and the Rangitaiki area. In 1876, settlements were incorporated into counties following the nationwide dissolution of the provincial system. Initial settlements