Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
George Cadbury in 1918. Cadbury donated the Lickey Hills Country Park to the people of Birmingham. He also donated a large house in Northfield to the Birmingham Cripples Union that was used as a hospital from 1909. It is now called the Royal Orthopaedic Hospital. In 1890 he, along with a number of other leading Quakers, helped re-establish Grove House School as Leighton Park School in Reading as the leading Quaker school in Britain. He died at his home, Northfield Manor House, on 24 October 1922, aged 83. George Cadbury married twice. In 1872 he married Mary Tylor, daughter of Quaker author