Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Search engine privacy from the search engine. One way is for the user to use a plugin or software that generates multiple different search queries for every real search query the user makes. This is an indistinguishability solution, and it functions by obscuring the real searches a user makes so that a search engine cannot tell which queries are the software's and which are the user's. Then, it is more difficult for the search engine to use the data it collects on a user to do things like target ads. Being that the internet and search engines are relatively recent creations, no solid