Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Microsoft Academic Google Scholar, Web of Science, and Scopus for academic research purposes as well as citation analysis. Microsoft Academic Microsoft Academic is a free public web search engine for academic publications and literature, developed by Microsoft Research. Re-launched in 2016, the tool features an entirely new data structure and search engine using semantic search technologies. It currently indexes over 375 million entities, 170 million of which are academic papers. The Academic Knowledge API offers information retrieval from the underlying database using REST endpoints for advanced research purposes. The service replaces the earlier Microsoft research project, Microsoft Academic Search, which ended development