John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols the message from left-wing politics." McLaren was also arranging for the band's first photo sessions. As described by music historian Jon Savage, "With his green hair, hunched stance and ragged look, [Lydon] looked like a cross between Uriah Heep and Richard Hell." The first Sex Pistols gig to attract broader attention was as a supporting act for Eddie and the Hot Rods, a leading pub rock group, at the Marquee on 12 February 1976. Rotten "was now really pushing the barriers of performance, walking off stage, sitting with the audience, throwing Jordan across the dance floor and chucking chairs around,