Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) through the use of complex story lines, dance routines, special effects and cameo appearances by well known personalities. When the 14-minute-long "Thriller" video aired, MTV ran it twice an hour to meet demand. The short film marked an increase in scale for music videos and has been routinely named the best music video ever. The popularity of the video sent the album back to number one in the album chart, but Jackson's label did not support the release of the third music video from the album. They were already pleased with its success, so Jackson convinced MTV to fund the