Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Television in Pakistan association with a private company (Prime Entertainment Network) started PTV Prime exclusively for European and later for American viewers. Digital TV satellite broadcasting was launched in 1999. PTV got its satellite beam (independent of PTV 2/World)in 2001. NTM went off air in 1999 due to financial losses and with that STN also shut down CNN Intn'l broadcast and limited programmings BBC World and DW TV in 1999. STN came under PTV in 1999 as STN/ Channel-3 which started its transmissions on regular basis in 2000. A satellite beam of STN/Channel-3 was also arranged. In 2000, the then government of Pakistan