Cadbury as a cost-saving measure. In 1992, the company leased the space for £55 per ; by 2002 this had reached £68.75 per square foot. Bournville employs almost 1,000 people. In 2014, Mondelez announced a £75 million investment in the site. Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by the company anywhere in the world starts life at the Birmingham plant. The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK.
Cadbury Eclairs 2013 Cadbury rebranded its product to Choclairs in India. Cadbury Eclairs Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Introduced in the United Kingdom in 1965, they were adapted into a Dairy Milk version of Eclairs after Cadbury was acquired by the privately owned company Pascall in 1922. They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in South Africa, United Kingdom, Ireland, Kenya, Hong Kong and India; where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in