Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Michael Jackson Feel", "Man in the Mirror", and "Dirty Diana") reached number one on the "Billboard" Hot 100, a record for the most number-one Hot 100 singles from a single album, including "Thriller." By 2012, "Bad" had sold between 30 and 45 million copies worldwide. Bruce Swedien and Humberto Gatica won one Grammy in 1988 for Best Engineered Recording – Non Classical and Michael Jackson won one Grammy for Best Music Video, Short Form for "Leave Me Alone" in 1989. In the same year, Jackson won an Award of Achievement at the American Music Awards after "Bad" became the first album to