Search engine marketing of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market. Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion involves a
Dragonfly (search engine) inconsistent with our mission, providing no information is more inconsistent with our mission," referring to the alternative of not servicing Chinese users at all. Google also downplayed the extent of the new search engine's censorship, reminding users that it also removes search results from its German, French, and U.S. platforms in order to comply with local government regulations in those countries. Ultimately, Google.cn received tepid acceptance: some commentators even praised the search engine with the logic that Chinese citizens, through conducting searches and observing which results had been removed, could better their understanding of what it was their government did