Girls Aloud "Jump". The single, which charted at number two, accompanied a new edition of "Sound of the Underground". After a brief hiatus, Girls Aloud released "The Show" in June 2004, the first single from "What Will the Neighbours Say?", the group's second album. The single entered the charts at number two. The next single, "Love Machine", also peaked at number two in September 2004. Girls Aloud then recorded a cover of The Pretenders' "I'll Stand by You" which was released as the official Children in Need charity single. The song was not well received by critics; however, the cover became Girls
Girls Aloud was increased to £30 million the following year, following Cheryl Cole's appearance on "The X Factor". All five members were included in a 2010 list of Britain's richest stars under 30. Reviews of Girls Aloud's debut album noted the high quality of the album compared to output from other reality show contestants. In 2004, David Hooper of BBC Music exclaimed that "Girls Aloud are currently British pop royalty [...] in the ultra-fickle world of TV-generated pop, Girls Aloud have real staying power." Andrew Lynch of entertainment.ie said, "Girls Aloud really shouldn't have made it as far as a second album.