Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Microsoft Search Server to extract the text of the file for full text indexing as well. The handlers and iFilters MSS uses are the same as used by SharePoint, Microsoft SQL Server and Windows Search as well. The data sources that are to be indexed are identified by their URIs and have to be configured prior to indexing. The indexer updates the search index as soon as an item is indexed ("continuous propagation") so that the items can be queried against even before the indexing crawl is complete. MSS can also federate searches to other search services (including SharePoint and web search servers)