Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Michael Jackson in 1983. The zombie-themed video "defined music videos and broke racial barriers" on the Music Television Channel (MTV), a fledgling entertainment television channel at the time. In December 2009, the Library of Congress selected the "Thriller" music video for inclusion in the National Film Registry. It was one of 25 films named that year as "works of enduring importance to American culture" that would be "preserved for all time." As of 2009, "Thriller" is the only music video to have been inducted into the registry. Jackson had the highest royalty rate in the music industry at that point, approximately $2