John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols touch of the old "épater la bourgeoisie". It may also be that in the mind of their chief terrorist and propagandist, anarchist veteran...and Situational artist McLaren, the Sex Pistols were meant to be a force that would set the world on its ear...and finally unite music and politics. The Sex Pistols were all of these things. A couple of years before, Marcus had identified different roots underlying the band's merger of music and politics, arguing that they "have absorbed from reggae and the Rastas the idea of a culture that will make demands on those in power which no government