Jo Whiley in September 2009 as part of a major shake-up of Radio 1's weekday schedule. The shake-up saw Greg James move to the afternoon slot (then occupied by Edith Bowman) and Fearne Cotton move to Whiley's slot. Her final weekday programme took place on 18 September 2009. Following the Jo Whiley Show, Whiley went on to present a weekend show on Radio 1 between 1pm and 4pm. As with her weekday show, it still featured live performances from visiting artists, as well as three new features: Jo's Road Trip and Top of the Shops and SpellStar. Her last show on Radio
BBC Radio 1 pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 1529 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991. Radio 1 was established in 1967 (along with the more middle of the road BBC Radio 2) as a successor to the BBC Light Programme, which had broadcast popular music and other entertainment since 1945. Radio 1 was conceived as a direct response to the popularity of offshore pirate radio stations such as Radio Caroline