Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Searchers (search engine) and attended by Culture Minister Edward Vaizey. It achieved moderate coverage across a range of print and online news sources, including the Accrington Observer, Tech Watch and The Register. A related adjournment debate was scheduled on 5 April 2011 by Esher and Walton MP Dominic Raab, entitled Net Neutrality, during which Edward Vaizey confirmed his intention to visit Reach Global and its search engine. Searchers (search engine) Searchers is an internet search engine launched to the public in February 2005. It is a locally hosted web search engine claiming the largest web index in the United Kingdom. Searchers, named Searchers.com