Bay of Plenty European and 14.6% identifying themselves as Māori. Other ethnic groups were under-represented in the region: 14.9% of the regional population was born overseas, compared with 22.9% nationally. English is the most widely spoken language. Te Reo Māori is the most common minority language, spoken by 9.6% of the population, compared with 4.1% nationally. The Bay of Plenty has a temperate, maritime climate, with warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range
Bay of Plenty freight. The hub of regional economic activity is the Port of Tauranga, with well-established rail and road connections to other parts of the region. Three commercial airports also operate in the Bay of Plenty: Tauranga Airport, Rotorua Airport and Whakatane Airport. Car travel remains the dominant form of transport in the region. In 2002, the number of vehicles owned in the region was 189,000, with an average of 1.51 vehicles per household. Public transport bus services exist only in Tauranga and Rotorua. Significant growth in the Western Bay of Plenty District has seen increased strain on road infrastructure, particularly with