LOT Polish Airlines Flight 16 aviation accident by State Commission on Aircraft Accidents Investigation. The aircraft involved was a Boeing 767-35DER, registered SP-LPC, named "Poznań", serial number 28656. It was first delivered to LOT on 15 May 1997. The damage to the plane was so extensive that the airline chose not to make repairs. The aircraft was eventually scrapped in November 2013. LOT Polish Airlines Flight 16 was scheduled to arrive at Warsaw Chopin Airport from Newark Liberty International Airport on 1 November 2011 at 13:35 CET. Technical difficulties were detected by Captain Tadeusz Wrona within 30 minutes after takeoff from Newark. The crew indicated
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were