Coca-Cola FEMSA a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013. The company reported revenues of US$ 9.6 billion for 2015. On Coca-Cola FEMSA's 2011 venture into the coffee vending market: On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in
Coca-Cola C2 Cola C2 contains 19 mg of aspartame, 4 mg of sucralose and 19 mg of acesulfame potassium. The packaging design differs from other Coke products in that the logos are printed in black. For marketing on radio and television, and movie theaters the Queen song "I Want to Break Free" was used. When it was first introduced, though, The Rolling Stones song "You Can't Always Get What You Want" was used. American sales did not live up to early expectations mainly due to customer disinterest in a mid-calorie soda, and partly due to the success of Coca-Cola Zero, a zero-calorie