Bay of Plenty from 9–16 °C in winter to 22–26 °C in summer. Rainfall occurs more frequently in winter than in summer, but tropical storms in summer and autumn can produce heavy rain with high winds. Central parts of the region can receive up to 2000 mm of rainfall annually, while the eastern and western areas can receive up to 4000 mm. The sub-national GDP of the Bay of Plenty region was estimated at US$6.689 billion in 2003, 5% of New Zealand's national GDP. Agriculture, natural resources and tourism are the major industries. Most (96 per cent) of the region is defined as
Radio Bay of Plenty the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0". Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour