John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols in coarse language on their website. In a television interview, Lydon accompanied a suggestion that the Hall of Fame ""Kiss this!"" with an obscene gesture. According to Jones, "Once you want to be put into a museum, Rock & Roll's over; it's not voted by fans, it's voted by people who induct you, or others; people who are already in it." The Sex Pistols reunited for five performances in the UK in November 2007. In 2008, they undertook a series of European festival appearances, titled the Combine Harvester Tour. In August, after performing at the Dutch festival A Campingflight to