Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
ChaCha (search engine) April 2009, Rick Reilly spent some time working for ChaCha for an article on "ESPN The Magazine". ChaCha (search engine) ChaCha was a human-guided search engine. It provided free, real-time answers to any question, through its website, or by using one of the company's mobile apps. The company, founded in 2006 by Scott A. Jones and Brad Bostic, was based in Carmel, Indiana, United States, part of the Indianapolis metropolitan area. Its name comes from the Mandarin Chinese word "cha" (), which means "to search." ChaCha answered questions through the use of independent contractors called Guides. Guides were paid $0.02