Bing (search engine) without merit because these companies filed for U.S. federal trademark applications only after Microsoft filed for the Bing trademark in March 2009. On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing, retaining the Yahoo! user interface. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. All Yahoo! Search global customers and partners made the transition by
Search engine privacy is afforded the proper protections. The regulation became enforceable in May of 2018. Search engine privacy Search engine privacy is a subset of internet privacy that deals with user data being collected by search engines. Both types of privacy fall under the umbrella of information privacy. Privacy concerns regarding search engines can take many forms, such as search engines logging individual search queries, browsing history, IP addresses, and cookies of users and conducting user profiling in general. The collection of personally identifiable information of users is commonly thought of as a search engine "tracking" its users. This is controversial because