Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
National Signing Day to sign with their college team over a month before National Signing Day. While many recruits utilize this early process, a significant number of the nation’s top-rated recruits opt to wait until February to sign with their teams, either because they have not yet made a decision or desire to announce their decision to the fanfare and media coverage typically reserved for National Signing Day. National Signing Day is usually on the first Wednesday in February. Until 1981, several college football conferences, including the Southeastern Conference (SEC) and Atlantic Coast Conference (ACC), held conference signing days on the second Saturday