Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty Steamers Bay of Plenty has also challenged many times for the Ranfurly Shield. In 2004 Bay of Plenty won the Ranfurly Shield over Auckland 33–28 at Eden Park to win it for the first time. They would defend it against Waikato 26–20 at Mt Maunganui before losing it two weeks later to Canterbury 26–33. A year later Bay of Plenty would challenge Canterbury in Christchurch, however Bay of Plenty lost 13–40. The last time Bay of Plenty challenged for the Ranfurly Shield was on 19 September 2015, resulting in a narrow 23–17 defeat to Hawke's Bay. Bay of Plenty also has