History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
John Cadbury of the retail business, leaving it in the hands of John's son, Richard Barrow Cadbury (Barrow's remained a leading Birmingham store until the 1960s). Cadbury married twice. He married Priscilla Ann Dymond (1799–1828), in 1826, but she died two years later. In 1832 he married his second wife, Candia Barrow (1805–1855) and had seven children: John (1834–1866), Richard (1835–1899), Maria (1838–1908), George (1839–1922), Joseph (1841–1841), Edward (1843–1866), and Henry (1845–1875). Benjamin and John Cadbury dissolved their partnership in 1860. John retired in 1861 due to the death of his wife, and his sons Richard and George succeeded him in the