Bay of Plenty the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatane is located in the centre of the coast. Other towns of note include Waihi Beach, Katikati, Maketu, Pukehina Beach and Opotiki. Most of the population along the coast is concentrated in the western and central parts of the shore; the eastern part is sparsely populated hill country. In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New
Radio Bay of Plenty web through the station's website. The stations breakfast show (6am-10am) is hosted by Colin Magee and includes news, upbeat music, clips from comedy shows, competitions and local information relating to the Eastern Bay of Plenty. The day programme (10am-2pm) is presented by Kathie Guy and includes requests, community event listngs, a Top 20 Countdown of country music and news updates. The drive show (2pm-7pm) is hosted by LJ and includes music, sports discussions, entertainment news, competitions and humour. The evening show (7pm-12am) is hosted by Chloe and includes a 9 @ 9 countdown, album reviews and hourly news updates. There