Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Microsoft Entourage Spotlight search engine and AppleScript; however, the use of a monolithic database made it difficult to back up incrementally with Time Machine. Entourage also maintained a separate address book, but allowed synchronization of contacts and calendar events through Sync Services. Unlike the other applications in the Mac version of the Microsoft Office suite, Entourage did not share a name with its Microsoft Windows counterpart. Microsoft claimed that Entourage was intended "to address an entirely different audience". Entourage had its origins in Outlook Express 5 on the Mac, as well as Claris Emailer and contained "no ported code, and no Office