Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Radio Bay of Plenty station, broadcasting throughout the Bay Of Plenty on 93.7 MHz and at Ohope Beach on 100.1 MHz, with an additional frequency in Wanaka in the South Island on 93.0 MHz. It also streams online.Its programming includes Bayrock Breakfast with LJ, a Bayrock Workday themed show, a drive show, the Bayrock Hard Show every evening, and a late night Killa Kiwi and Midnight Metal shows. The station was previously broadcast throughout the Bay of Plenty of 97.7 and in Ohope Beach on 99.3. In summer 1993/1994 1XX ran an album rock format station, Bayrock 97.7FM. Bayrock went on the air on