Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
All-Russia State Television and Radio Broadcasting Company VGTRK has been licensed rights to broadcast the World Cup, Winter and Summer Olympic Games, Russian Football Championship and other major Russian and international sporting events. Former channels: All-Russia State Television and Radio Broadcasting Company The All-Russia State Television and Radio Broadcasting Company (, Vserossiyskaya Gosudarstvennaya Televizionnaya i Radioveshchatelnaya Kompaniya), in short VGTRK () which operates a large number of television and radio channels in 53 of Russia's languages. The company was founded in 1990 and is based in Moscow. The broadcasting of the All-Russia TV and radio channels is located in Moscow, and also via the regional transmitting centres