John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon 85% in the quarter following, which many in the media attributed to Lydon's presence in the advert. Although Lydon spent years denying that the Sex Pistols would ever perform together again, the band re-united (with Matlock returning on bass) in the 1990s, and continues to perform occasionally. In 2002—the year of the Queen's Golden Jubilee—the Sex Pistols reunited again to play the Crystal Palace National Sports Centre in London. In 2003, their Piss Off Tour took them around North America for three weeks. Further performances took place in Europe in 2007-08. In 2006, the Rock and Roll Hall of Fame