Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
King Arthur: Legend of the Sword and is transformed into the demon knight, confronting Arthur in a separate dimension. Despite his fighting skill, Arthur is beaten, and he is about to submit when he witnesses a vision of his father, convincing him to accept the sword and his character as his own. Arthur violently slays Vortigern but blesses him as he dies. In the aftermath, Arthur dissolves Vortigern's pact with the Vikings and begins building a Round Table where his knighted friends will meet. Blue and the prostitutes arrive with the crown of Uther, which Arthur accepts, holding the sword aloft. After 2004's "King Arthur", Warner