Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Who Is It (Michael Jackson song) Who Is It (Michael Jackson song) "Who Is It" is a song by American recording artist Michael Jackson. It was released by Epic Records on August 31, 1992, as the fifth single from Jackson's eighth studio album, "Dangerous" (1991). The song was written and composed by Jackson, and produced by Jackson and Bill Bottrell. The song's lyrics pertain to despair over being left by someone you love; some critics noted a comparison to the lyrics of the song to Jackson's single, "Billie Jean", from the album "Thriller". As part of the promotion for the song, two music videos were released