Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Microsoft Academic Microsoft Academic Microsoft Academic is a free public web search engine for academic publications and literature, developed by Microsoft Research. Re-launched in 2016, the tool features an entirely new data structure and search engine using semantic search technologies. It currently indexes over 375 million entities, 170 million of which are academic papers. The Academic Knowledge API offers information retrieval from the underlying database using REST endpoints for advanced research purposes. The service replaces the earlier Microsoft research project, Microsoft Academic Search, which ended development in 2012. Preliminary reviews by bibliometricians suggest the new Microsoft Academic Search is a competitor to