Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Microsoft Bookshelf the engine would be usable for more ambitious multimedia applications. Thus they integrated a multimedia markup language, full text search, and extensibility using software objects, all of which are commonplace in modern internet browsing. In 1992, Microsoft started selling the Bookshelf engine to third-party developers, marketing the product as Microsoft Multimedia Viewer. The idea was that such a tool would help a burgeoning growth of CD-ROM titles that would spur demand for Windows. Although the engine had multimedia capabilities that would not be matched by Web browsers until the late 1990s, Microsoft Viewer did not enjoy commercial success as a