Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
Saves the Day with Walter Schreifels and Jon Simmons. In 2014, "Saves the Day" supported "Brand New" on their British tour. On September 4, 2014, Saves the Day and Say Anything announced a co-headlining tour with support from Reggie and the Full Effect. The three bands were celebrating anniversaries. Saves The Day celebrated 15 years since Through Being Cool; Say Anything had the 10th anniversary of ...Is a Real Boy, and Reggie celebrated Under The Tray. On February 26, 2016, Chris Conley tweeted about the "first song on the next saves the day record" being his "new favorite song of all time." On