Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty (New Zealand electorate) for the first time, including Bay of Plenty. The current Bay of Plenty electorate is wrapped around Tauranga city, but does not include the city. It does include Matakana Island. Prior to the 2007 boundary review, it did not extend to the western side of Tauranga or to Matakana Island. Instead it comprised a section of the central Bay of Plenty coast, from the eastern periphery of the Tauranga urban area to outside the main populated part of Whakatane. It included the towns of Te Puke, Edgecumbe and Papamoa. Rapid population growth around Tauranga has driven considerable boundary change at