Bay of Plenty Steamers New Zealand cup. Bay of Plenty would reach the quarter-finals losing to Auckland 45–14 at Eden Park. 2007 was a dreadful year for the Steamers winning only one match and finishing 13th. 2008 was a better year for the Steamers winning their first four matches and finishing 4th. They hosted the quarter finals where they lost to Southland 45–11 at Mt Maunganui. 2009 began like 2008 with the Steamers winning their first four matches. They would win against significant opposition including Wellington, Waikato and Canterbury, However disappointing losses to North Harbour, Otago and Taranaki would see the Steamers finish 7th.
Radio Bay of Plenty the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0". Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour