West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Richard Cadbury of Birmingham, for use as a children's convalescent home. Cadbury died on 22 March 1899 in Jerusalem, aged 63. In 1905 the executors of Cadbury's estate distributed £40,000 to various charities including £10,000 to the Temperance Hospital in London. His wife Emma died in 1907 after falling down some stairs while at sea on the Empress of India.<ref> Richard Cadbury Richard Barrow Cadbury (29 August 1835 – 22 March 1899) was the second son of the Quaker John Cadbury, founder of Cadbury's cocoa and chocolate company. Together with his younger brother George he took over the family business in 1861