Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Broadcasting of sports events of Texas at Austin (although it has also aired football games of the UT system's San Antonio campus). Team-owned channels are also common in Europe, most notably Barça TV, Benfica TV, Galatasaray TV, Manchester United TV and Real Madrid TV. Broadcasting of sports events The broadcasting of sports events (also known as a sportscast) is the live coverage of sports as a television program, on radio, and other broadcasting media. It usually involves one or more sports commentators describing the events as they happen. Broadcasting of sports started with descriptions of play sent via telegraph in the 1890s. In 1896,