Cadbury as a cost-saving measure. In 1992, the company leased the space for £55 per ; by 2002 this had reached £68.75 per square foot. Bournville employs almost 1,000 people. In 2014, Mondelez announced a £75 million investment in the site. Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by the company anywhere in the world starts life at the Birmingham plant. The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK.
Egbert Cadbury Egbert Cadbury Major (Honorary Air Commodore) Sir Egbert "Bertie" Cadbury (20 April 1893 – 12 January 1967) was a British businessman, a member of the Cadbury family, who as a First World War pilot shot down two Zeppelins over the North Sea: "L.21" on 28 November 1916, and "L.70" on 6 August 1918: the latter while flying a De Havilland DH.4 with Robert Leckie as observer/gunner. Egbert Cadbury was born in Selly Oak, Birmingham, the youngest son of George Cadbury and his second wife Elizabeth Cadbury, and the grandson of John, the founder the family business. A year after he