Search engine marketing of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market. Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion involves a
Search engine privacy to mean that people had the right to request that some information about them be wiped from search results provided by search engine companies like Google. The background of this case is that one Spanish citizen, Mario Costeja Gonzalez, set out to erase himself from Google's search results because they revealed potentially compromising information about his past debts. In the ruling in favor of Mario Costeja Gonzalez, the court noted that search engines can significantly impact the privacy rights of many people and that Google controlled the dissemination of personal data. This court decision did not claim that all citizens