Waikato Bay of Plenty Magic featured franchises for the first time, with the overall aim of increasing the public profile of the sport in New Zealand. The inaugural competition was contested between ten teams, including the Waikato Wildcats and the Bay of Plenty Magic. At the end of the first season both teams finished at the bottom of the ladder, with the Wildcats 9th and the Bay of Plenty Magic last. Both teams decided to merge for the 1999 season: a new franchise was developed adopting the team name from Bay of Plenty and the colours of Waikato, becoming the Waikato/Bay of Plenty Magic. Bay
Bay of Plenty Rugby Union the captain of the legendary 1905 All Black Originals, grew up in Katikati. But it was not until 1911 that a separate Bay of Plenty Rugby Football Union was established. Before then Bay of Plenty was included within the South Auckland union. Bay of Plenty-based players were amongst the most prominent in the formative years of the game, but it was not until 1911 that the Bay of Plenty union was fully affiliated to the national body. Up until this time the BOP union was included within the South Auckland union boundaries. As the boundaries of the new union grew,