Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
2011 Waikato Bay of Plenty Magic season round-robin season in second place with a 10–3 win–loss record, which included wins in Australia against the Fever and Thunderbirds. Progressing to the finals stage, the Magic were defeated 50–39 by the Queensland Firebirds in the major semi-final. They hosted the Mystics in the preliminary final, but were defeated 42–43 in a closely fought match, ending their 2011 season in third place. 2011 Waikato Bay of Plenty Magic season The 2011 Waikato Bay of Plenty Magic season was the fourth year that the Waikato Bay of Plenty Magic contested the ANZ Championship, and the thirteenth year of their competitive history.