Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
International Day of Radiology Radiology was held on February 10, 2011 to commemorate the anniversary of Röntgen's death. The European day was organised by the ESR, who later entered into cooperation with the RSNA and the ACR to establish the International Day of Radiology. The theme for 2017 is emergency radiology 2016- breast radiology 2015- paediatric radiology The International Day of Radiology 2012 marked the 117th anniversary of Röntgen's discovery of x-rays and the main theme was medical imaging in oncology. The day was celebrated with events in many countries, mostly organised by national professional societies which represent radiologists. Many public lectures on the