Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Dragonfly (search engine) inconsistent with our mission, providing no information is more inconsistent with our mission," referring to the alternative of not servicing Chinese users at all. Google also downplayed the extent of the new search engine's censorship, reminding users that it also removes search results from its German, French, and U.S. platforms in order to comply with local government regulations in those countries. Ultimately, Google.cn received tepid acceptance: some commentators even praised the search engine with the logic that Chinese citizens, through conducting searches and observing which results had been removed, could better their understanding of what it was their government did