Web search engine launched on June 1, 2009. On July 29, 2009, Yahoo! and Microsoft finalized a deal in which Yahoo! Search would be powered by Microsoft Bing technology. A search engine maintains the following processes in near real time: Web search engines get their information by web crawling from site to site. The "spider" checks for the standard filename "robots.txt", addressed to it, before sending certain information back to be indexed depending on many factors, such as the titles, page content, JavaScript, Cascading Style Sheets (CSS), headings, as evidenced by the standard HTML markup of the informational content, or its metadata in
Search engine optimization their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating