History of Cadbury a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 193894648468276482734. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry for the first time. By 1914, exports accounted for 40 percent of Cadbury's
George Cadbury George Cadbury George Cadbury (19 September 1839 – 24 October 1922) was the third son of John Cadbury, a Quaker who founded Cadbury's cocoa and chocolate company in Britain. He worked at the school for adults on Sundays for no pay, despite only going to school himself until he was sixteen. Together with his brother Richard he took over the family business in 1861. In 1878 they acquired 14 acres (57,000 m²) of land in open country, four miles (6 km) south of Birmingham, where they opened a new factory in 1879. He rented 'Woodbrooke' - a Georgian style mansion