Eastern Bay of Plenty Ryall of the National Party was the electorate's representative during its existence from 1993 to 1996. Ryall had previously represented the East Cape electorate since the . After the Eastern Bay of Plenty electorate was abolished in 1996, Ryall transferred to the new Bay of Plenty, which he represented until his retirement from politics in . Key Eastern Bay of Plenty Eastern Bay of Plenty is a former New Zealand parliamentary electorate, which existed for one parliamentary term from 1993 to 1996, and was held by National's Tony Ryall. Based on the 1991 New Zealand census, an electoral redistribution was
Bay of Plenty in the region struggled: the climate was ill-suited to sheep farming and the geography was inaccessible, further hindered by a lack of infrastructure. By the end of the century the population had started to dwindle. But after experimenting with different crops, settlers found success with dairy production. Dairy factories sprang up across the Bay of Plenty in the 1900s, with butter and cheese feeding economic prosperity throughout the early 20th century; local Māori continued to live on the fringe of this prosperity. Timber also became a major export in the 1950s, as kiwifruit did later. The present Bay of Plenty