Search engine marketing Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006,
Microsoft Jet Database Engine Microsoft Jet Database Engine The Microsoft Jet Database Engine (also "Microsoft JET Engine" or simply "Jet") is a database engine on which several Microsoft products have been built. The first version of Jet was developed in 1992, consisting of three modules which could be used to manipulate a database. JET stands for "Joint Engine Technology". Microsoft Access and Visual Basic use or have used Jet as their underlying database engine. However, it has been superseded for general use, first by Microsoft Desktop Engine (MSDE), then later by SQL Server Express. For larger database needs, Jet databases can be upgraded (or,