Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Searchers (search engine) Searchers (search engine) Searchers is an internet search engine launched to the public in February 2005. It is a locally hosted web search engine claiming the largest web index in the United Kingdom. Searchers, named Searchers.com until a branding change in 2008, is owned by Reach Global Ltd. Development on the internet search engine began in 2003 at its headquarters in Church, Lancashire. It was incorporated as Searchers UK Ltd in 2004. Searchers launched to the public in 2005 with the aim of developing a British alternative to US internet search engines serving the UK. Searchers focuses on returning results