Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Day of the founding of the German Empire nominal value of five Deutsche Marks which paid tribute to the same event. Some adherents of the political right continued this tradition. Also, some student connections celebrated "Reichsgründungskneipen" (Imperial Founding Pubs). Day of the founding of the German Empire The Day of the founding of the German Empire (German: "Reichsgründungstag") was an annual celebration on the anniversary of the proclamation of the German Empire on 18 January 1871 in the Palace of Versailles. The North German Confederation had already officially adopted the name "German Reich" in its Constitution by 1 January 1871, so constitutionally speaking, 18 January was not the