Bay of Plenty Times growth since Mt Maunganui became an export port. However, from the early 2000s it began to face challenges of declining circulation and advertising. On 5 February 2011, the Saturday edition was re-branded as the "Bay Of Plenty Times Weekend". On 4 March 2013, the weekday "Bay Of Plenty Times" changed from broadsheet to tabloid format and from afternoon to morning delivery. The "Bay of Plenty Times" has the ninth-largest circulation of New Zealand's 19 daily newspapers, at just over 11,500. The "Bay of Plenty Times" also publishes the following newspapers: The "Coastal News" is delivered free every Thursday to Whangamata,
2011 Waikato Bay of Plenty Magic season round-robin season in second place with a 10–3 win–loss record, which included wins in Australia against the Fever and Thunderbirds. Progressing to the finals stage, the Magic were defeated 50–39 by the Queensland Firebirds in the major semi-final. They hosted the Mystics in the preliminary final, but were defeated 42–43 in a closely fought match, ending their 2011 season in third place. 2011 Waikato Bay of Plenty Magic season The 2011 Waikato Bay of Plenty Magic season was the fourth year that the Waikato Bay of Plenty Magic contested the ANZ Championship, and the thirteenth year of their competitive history.