Bay of Plenty Rugby Union Plenty also acts as a primary feeder to the Chiefs, who play in the Super Rugby competition. The union is coached by Clayton McMillan the union also administers all club rugby within the region, including the Bayfair Baywide competition and other senior club rugby. As well, the union is responsible for school rugby. Bay of Plenty played a prominent role in the early history of rugby in New Zealand. The 1888–89 New Zealand Natives (the first New Zealand representative rugby team to tour beyond Australia) included five Warbrick brothers from the small Bay of Plenty settlement of Matata. Dave Gallaher,
Radio Bay of Plenty closure was "a sign of the times". The closure was also met with disappointment from local businesses that had advertised on the station. One Double X is an adult hits radio station in Whakatane. It reaches the entire Bay of Plenty, with specific frequencies Ohope Beach and Te Puke and live streaming on its website. As the flagship network of Radio Bay of Plenty, it reaches the entire Bay of Plenty. It is heard throughout the region on 90.5 MHz & 1242 kHz, at Ohope Beach on 92.9 MHz, in Te Puke on 89.0 MHz and also streams on the