Search engine optimization different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines. In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2007, Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the
Search engine privacy legal framework for privacy protections in terms of search engines has been put in place. However, scholars do write about the implications of existing laws on privacy in general to inform what right to privacy search engine users have. As this is a developing field of law, there have been several lawsuits with respect to the privacy search engines are expected to afford to their users. The Fourth Amendment is well known for the protections it offers citizens from unreasonable searches and seizures, but in "Katz v. United States" (1967), these protections were extended to cover intrusions of privacy of