Aberystwyth those on Victoria Terrace suffered the greatest damage. Work commenced on a protective coffer dam which continued into 1940, with total costs of construction coming to £70,000 (equivalent to £2.5 million today). Cymdeithas yr Iaith Gymraeg (Welsh language Society) held their historic first protest on Trefechan Bridge in Aberystwyth, on 2 February 1963. The first independent Welsh Evangelical Church was established in Aberystwyth (see Evangelical Movement of Wales). On 1 March 2005, Aberystwyth was granted Fairtrade Town status. In March 2009 mayor Sue Jones-Davies, who had played the role of Judith Iscariot in the film "Monty Python's Life of Brian"
Up in the Air (2009 film) into wide release on December 23, 2009. It was released in other countries beginning in early 2010. "Up in the Air" was shown at a sneak preview on September 5, 2009 and September 6, 2009 at the Telluride Film Festival. Reitman had fueled speculation that he would give a sneak preview at that festival. He posted pictures from Telluride on his Twitter account. Prior to the first showing, people waited two hours to get into "Up in the Air" and hundreds were turned away. The world premiere for "Up in the Air" occurred at 2009's Toronto International Film Festival (TIFF)