John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Animals (Pink Floyd album) statement against the prevailing social and political conditions, and also a reaction to the general complacency and nostalgia that appeared to surround rock music. Pink Floyd were an obvious target for punk musicians, notably Johnny Rotten of The Sex Pistols, who wore a Pink Floyd T-shirt on which the words "I hate" had been written in ink; Lydon, however, has constantly said it was done for a laugh (he was a fan of several progressive rock bands of the era, including Magma and Van Der Graaf Generator). Drummer Nick Mason later stated that he welcomed the "Punk Rock insurrection" and