Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Automotive industry in China traditional "Big Four" domestic car manufacturers are SAIC Motor, Dongfeng, FAW and Chang’an. Other Chinese car manufacturers are Geely, Beijing Automotive Group, Brilliance Automotive, Guangzhou Automobile Group, Great Wall, BYD, Chery and Jianghuai (JAC). As of late 2018, several multinational manufacturers have partnerships with domestic manufacturers to make cars in China. Some are long-standing, such as the 30 years for Audi and FAW; granted, this alliance was not manufacturing cars in China until more recently. The main industry group for the Chinese automotive industry is the China Association of Automobile Manufacturers (中国汽车工业协会). China has its traditional “Big four” state-owned domestic