Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty (New Zealand electorate) each review. For the 2008 election, the eastern boundary moved far westwards to the eastern fringe of Te Puke, in the process abandoning sections of the central coast to the Rotorua and East Coast seats. Bay of Plenty was created for the change to the mixed-member proportional (MMP) representation voting system; it was carved out of parts of the old seats of Kaimai, Tarawera and Eastern Bay of Plenty. Its original incarnation was based mostly around Whakatane and Opotiki districts, with the remaining population coming from Te Puke and parts of greater Tauranga. Bay of Plenty has been a safe