Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
2011 Waikato Bay of Plenty Magic season round-robin season in second place with a 10–3 win–loss record, which included wins in Australia against the Fever and Thunderbirds. Progressing to the finals stage, the Magic were defeated 50–39 by the Queensland Firebirds in the major semi-final. They hosted the Mystics in the preliminary final, but were defeated 42–43 in a closely fought match, ending their 2011 season in third place. 2011 Waikato Bay of Plenty Magic season The 2011 Waikato Bay of Plenty Magic season was the fourth year that the Waikato Bay of Plenty Magic contested the ANZ Championship, and the thirteenth year of their competitive history.