John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon "like two mafia gangs punching each other out ... They both run their extortion rackets and plague people to no end." He remarked that "The Northern Ireland problem is a terrible thing, and it's only the ignorance of the people living outside of it that keeps it going" but that ultimately the British government's exploitative attitude to the problem was in his opinion the main cause. Despite the fact that he wrote and sang "Anarchy in the U.K." with the Sex Pistols, Lydon said that he was not an anarchist, calling it "mind games for the middle-class". Appearing on the