Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
William Adlington Barrow Cadbury William Adlington Barrow Cadbury William Adlington Cadbury (17 February 1867 – 8 July 1957), was an English businessman affiliated with his family company, Cadbury, which his grandfather, John Cadbury had founded. He was born in Edgbaston and educated at Quaker schools. He began working at Cadbury in 1887. In 1905 he commissioned the first Cadbury logo. In 1921, the Cadbury script logo was introduced, based on William Cadbury's signature. He married Geraldine Southall (later Dame Geraldine Cadbury) on 8 September 1891, at the Friends' meeting house in Birmingham. Their children were Dorothy Adlington (1892–1987), Paul Strangman (1895–1984), and Geraldine Mary