Jack Dorsey fashion design. As the service began to grow in popularity, Dorsey chose the improvement of uptime as top priority, even over creating revenue – which, as of 2008, Twitter was not designed to earn. Dorsey described the commercial use of Twitter and its API as two things that could lead to paid features. He describes his three guiding principles, which he says are shared by the company, as simplicity, constraint and craftsmanship. On October 16, 2008, Williams took over the role of CEO, while Dorsey became chairman of the board. On March 28, 2011, Dorsey returned to Twitter as Executive
Scott Dorsey Scott Dorsey Scott Dorsey (born July 1, 1967) is an American entrepreneur, investor, and startup advisor. He is a co-founder and managing partner at High Alpha, a venture studio that conceives, launches and scales enterprise technology companies. In late 2000, Dorsey, Chris Baggott, and Peter McCormick co-founded ExactTarget, a provider of digital marketing automation and analytics software and services. ExactTarget raised $161.5 million in an initial public offering on the New York Stock Exchange in 2012 and was acquired by salesforce.com for $2.5 billion in 2013. During his career at ExactTarget, Dorsey held the positions of chairman and CEO. Dorsey