West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Geraldine Cadbury World War I In 1937, she was made Dame Commander of the Order of the British Empire for public and philanthropic services in Birmingham. The Barrow Cadbury Trust was founded in 1920 by Barrow and Geraldine Cadbury. Geraldine Cadbury Dame Geraldine Southall Cadbury, DBE (29 June 186430 January 1941) was a British Quaker, author, social and penal reformer. She was the wife of Barrow Cadbury, with whom she had three children, Dorothy Adlington, (1892-1987), Paul Strangman (1895-1984), and Geraldine Mary, (1900-1999). Geraldine Southall was born in Birmingham, the daughter of Alfred Southall (1838-1931), a chemist by trade and a temperance