Land of Israel settlement formula included in UN242. The Likud party, in the platform it maintained until prior to the 2013 elections, had proclaimed its support for maintaining Jewish settlement communities in the West Bank and Gaza, as the territory is considered part of the historical land of Israel. In her 2009 bid for Prime Minister, Kadima leader Tzipi Livni used the expression, noting, "we need to give up parts of the Land of Israel", in exchange for peace with the Palestinians and to maintain Israel as a Jewish state; this drew a clear distinction with the position of her Likud rival and
Kadima However, it was not immediately adopted, and the party was initially named "National Responsibility" (Hebrew: , "Ahrayaut Leumit"), which was proposed by Justice Minister Tzipi Livni and enthusiastically endorsed by Reuven Adler, Sharon's close confidante and strategy adviser. Although "National Responsibility" was regarded as provisional, subsequent tests conducted with focus groups proved it much more popular than "Kadima". "National Responsibility" seemed certain to become permanent. Surprisingly, however, it was announced on 24 November 2005 that the party had finally registered under the name "Kadima". The title "Kadima" has symbolic meaning for many Israelis who associate it with the battle-charge of