Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Day of the founding of the German Empire of the empire were sung. Celebrations also took place publicly during the Weimar Republic (1919-1933) and with the participation of high dignitaries. Nazi Germany only celebrated the founding of the German Empire in 1871. East Germany completely abolished this custom. On 18 January 1971, West Germany issued a motif of special stamps for the 100th anniversary of the founding of the Empire on 30 Pfennig stamps (Michel catalogue 658 and 385) designed by the "Deutsche Bundespost Berlin". This corresponded to the rate for a standard letter at the time. On 24 November 1971, a commemorative coin was struck with a