West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Birmingham Gay Village May 2009, Birmingham City Council approved plans for a environmental improvement scheme at the heart of the city's Gay Village area. The changes included extending the avenue of street trees to the full length of Hurst Street and parts of Kent Street; widening pavements to create space for café bars to provide outdoor seating and brighter street lighting with decorative lanterns. Annually over the Spring bank holiday weekend upwards of 70,000 people flock to the area for Birmingham Pride. Birmingham Pride was the largest free Pride event in the UK before 2013, when an entry fee was introduced for entry