Search engine privacy better results to that specific user and provide the user with a better searching experience. However, search engines can also abuse and compromise the privacy of the user's data by selling it to advertisers in order to gain profits. Users must decide what is more important to their search engine experience: relevance and speed of results or their privacy. The legal framework for protecting user privacy is not very solid. A few of the most popular search engines are Google, Yahoo, Bing, and Baidu, but many other search engines that are focused on privacy have cropped up recently, such as
Search Engine Watch Search Engine Watch Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month. In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.