Bing (search engine) manner in which search engines "spider" Internet resources to add them to their database, as well as cloud computing. On July 31, 2009, The Laptop Company, Inc. stated in a press release that it would challenge Bing's trademark application, alleging that Bing may cause confusion in the marketplace as Bing and their product BongoBing both do online product search. Software company TeraByte Unlimited, which has a product called BootIt Next Generation (abbreviated to BING), also contended the trademark application on similar grounds, as did a Missouri-based design company called Bing! Information Design. Microsoft contended that claims challenging its trademark were
History of Microsoft strengthen its position on the search engine market vis-à-vis Google. The company rejected the offer, saying that it undervalued the company. In response, Microsoft withdrew its offer. In 2009, the opening show of the Consumer Electronics Show (CES) was hosted by Steve Ballmer for the first time. In past years, it has been hosted by Bill Gates. During the show, Ballmer announced the first public Beta Test of Windows 7 for partners and developers on January 8, but also for the general public two days later. On June 26, 2009, Microsoft started taking pre-orders at a discounted price for Windows