Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) would never do anything like that again." He claimed that he had blocked further distribution and promotion in the areas where he had control. "Michael Jackson's Thriller" video sealed MTV's position as a major cultural force, helped dissemble racial barriers for black artists, revolutionised music video production, popularised the making-of documentaries, and drove rentals and sales of VHS tapes. Music video director Brian Grant credited "Thriller" as the turning point when music videos became a "proper industry". Vinny Marino of "ABC News" commented that the video being selected as the "Greatest Video of All Time" was a "no-brainer", saying that