Cadbury World Cadbury World Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury chocolate company. Two locations exist: Birmingham, United Kingdom and Dunedin, New Zealand. Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'. Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, especially children and delivering a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers).
History of Cadbury 11, and the company was losing money. By 1864 Cadbury was profitable again. The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products. The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain. A new cocoa press developed in the Netherlands removed some of the unpalatable cocoa butter from the cocoa bean. The firm began exporting its products in the 1870s. In the 1880s the firm began to produce chocolate confectioneries. In 1878 the brothers decided to