Woolworths Group had been opened, although in April the company also entered administration and closed. The Woolworths store in Dorchester, Dorset was reopened as an independent business named "Wellworths" by the store manager Claire Robertson. The store was officially opened by BBC Radio 2 DJ Chris Evans on 11 March 2009. It was later renamed "Wellchester". Wellchester ceased trading in August 2012, after store manager Claire Robertson left to set up her own retail consultancy business. The Woolworths brand and domain was bought by Shop Direct Group, owned by Sir David and Sir Frederick Barclay, on 2 February 2009. The company announced
Woolworths Rewards Everyday Rewards Program. On 15 December 2015 Woolworths Rewards announced a new partnership with Qantas Frequent Flyer giving customers the choice to convert their Woolworths Dollars, earned through buying orange ticket products, into Qantas Points at a conversion rate of 870 Qantas Points for every 10 Woolworths Dollars. On 22 August 2016 Woolworths Rewards announced that members would now have additional redemption options, including converting their savings to Qantas Points. Woolworths Rewards Woolworths Rewards (formerly Everyday Rewards) is a loyalty program owned and operated in Australia by Woolworths Ltd. The principal participant in the program is Woolworths supermarkets, Big W,