Bay of Plenty Steamers 1911 that the Bay of Plenty union was fully affiliated to the national body. Up until this time the BOP union was included within the South Auckland union boundaries. The union achieved its first national representation when A.L. McLean was selected for the All Blacks in 1921. McLean was the first of 16 men who have represented New Zealand while wearing the blue and gold hoops, Sam Cane is the latest to represent the Steamers at international level, making his debut against Ireland in 2012. As a heartland of Maori rugby the region has produced a large number of Maori
Bay of Plenty is emerging as a major regional source of electricity. Tourism is the other notable industry, accounting for 15% of the region's GDP from March 2000 to 2004. Overall economic growth in the Bay of Plenty averaged 2.1% between March 2000 and 2004, compared with the national rate of 3.5%, although per capita real GDP growth in the five years to March 2003 matched the national growth rate at an averaged 2.3%. In the 2006 Census, the median annual income was $22,600, below the national median of $24,400. Further, 45.4% of people aged 15 years or older earned an annual income