Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty Public Health. The Bay of Plenty region covers 12,200 km² of land and 9,500 km² of coastal marine area. It extends along the eastern coast of the North Island, from the base of the Coromandel Peninsula in the west to Cape Runaway in the east. The region extends 12 nautical miles from the mainland coastline, and also extends from the coastlines of several islands in the bay, notably Mayor Island/Tuhua, Motiti Island, Whale Island and the active volcano of Whakaari/White Island. It extends inland to the sparsely populated forest lands around Rotorua and Murupara. The geographical bay is defined by