Bay of Plenty Steamers New Zealand cup. Bay of Plenty would reach the quarter-finals losing to Auckland 45–14 at Eden Park. 2007 was a dreadful year for the Steamers winning only one match and finishing 13th. 2008 was a better year for the Steamers winning their first four matches and finishing 4th. They hosted the quarter finals where they lost to Southland 45–11 at Mt Maunganui. 2009 began like 2008 with the Steamers winning their first four matches. They would win against significant opposition including Wellington, Waikato and Canterbury, However disappointing losses to North Harbour, Otago and Taranaki would see the Steamers finish 7th.
Radio Bay of Plenty is also a Saturday Morning Sports Preview programme with Tony Kirby. The network carries and contributes to national news bulletins produced by NZME Radio through Newstalk ZB. 1XX still operates as a completely local radio station today. One Double X is the emergency broadcaster for much of the Bay of Plenty, with sirens and civil defence services encouraging people to tune into the station for emergency information. In 2013, the station had to respond to a false alarm that prompted several people to listen to station or contact the studio for more information. Bayrock is an album rock format radio