Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Search engine technology Take for example, the word ‘ball.’ In its simplest terms, it returns more than 40 variations on Wikipedia alone. Did you mean a ball, as in the social gathering/dance? A soccer ball? The ball of the foot? Pages and documents are crawled and indexed in a separate index. Databases are indexed also from various sources. Search results are then generated for users by querying these multiple indices in parallel and compounding the results according to “rules.” Search engine technology A search engine is an information retrieval software program that discovers, crawls, transforms and stores information for retrieval and presentation in