Tidjane Thiam bid for AIA, the Asian wing of the crisis-stricken AIG. A public battle ensued, with some investors complaining about the $35.5 billion price Prudential was offering to pay. The bid eventually failed, after the AIG board rejected a revised lower bid. AIA was later floated on the Hong Kong Stock Exchange, and the value of the company quickly rose above Prudential’s original bid price. Thiam came under strong personal criticism following the failure of the bid, partly as a result of the costs incurred by the company in pursuing the bid. However, he was re-elected as CEO at the May
Tidjane Thiam whilst Thiam was abroad, the Ivorian military seized control of the government. Thiam returned to the country, where he was arrested and held for several weeks. General Guéï, the new head of state, offered him the position of chief of staff, but he declined and left the country in early 2000. On returning to Europe, Thiam was offered a partnership by McKinsey in Paris, becoming one of the leaders of the company's financial institutions practice. In 2002 he joined Aviva, initially as group strategy and development director, then as managing director of Aviva International, chief executive of Aviva Europe and