Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Wildlife Trust for Birmingham and the Black Country the mid-1980s it established Plants Brook Nature Reserve in Birmingham. The Trust was the first UK Wildlife Trust to become a member of Countdown 2010 the European initiative to halt the decline in biodiversity by 2010. Black Country Living Landscape was a major initiative of the Trust that aimed to be the first practical application of the principles of landscape scale conservation to an urban area. The organisation has a 40 hectare reserve at Park Hall near Minworth and the much smaller Richmond Garden in Soho, Birmingham. The Trust also manages Moseley Bog and has a close involvement with reserves