Innocent Drinks Innocent Drinks Innocent Drinks is a company that makes smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. The three were friends at St John's College, Cambridge. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People
Coca-Cola Zero Sugar a time in Mexico, before a consumer campaign led to its removal from the drink in 2008. In June 2009, Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate. Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women. It was primarily marketed towards young adult males and it has been nicknamed "Bloke Coke" in the UK. In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are