Bay of Plenty Census, the total resident population of the Bay of Plenty region was 257,379, an increase of 7.5% from 2001. The Bay of Plenty is the fifth-most populous region in New Zealand, accounting for 6.4% of the national population. The regional population is projected to increase to 277,900 by the year 2011. The median age in the Bay of Plenty was 37.2 years; 23.0% of the population were under 15 years of age, while 14.8% of people were aged 65 years or over. The male-to-female ratio was 0.94. The coast is dotted with several sizable settlements, the largest of which is
Bay of Plenty Steamers Bay of Plenty has also challenged many times for the Ranfurly Shield. In 2004 Bay of Plenty won the Ranfurly Shield over Auckland 33–28 at Eden Park to win it for the first time. They would defend it against Waikato 26–20 at Mt Maunganui before losing it two weeks later to Canterbury 26–33. A year later Bay of Plenty would challenge Canterbury in Christchurch, however Bay of Plenty lost 13–40. The last time Bay of Plenty challenged for the Ranfurly Shield was on 19 September 2015, resulting in a narrow 23–17 defeat to Hawke's Bay. Bay of Plenty also has