Woolworths Group had been opened, although in April the company also entered administration and closed. The Woolworths store in Dorchester, Dorset was reopened as an independent business named "Wellworths" by the store manager Claire Robertson. The store was officially opened by BBC Radio 2 DJ Chris Evans on 11 March 2009. It was later renamed "Wellchester". Wellchester ceased trading in August 2012, after store manager Claire Robertson left to set up her own retail consultancy business. The Woolworths brand and domain was bought by Shop Direct Group, owned by Sir David and Sir Frederick Barclay, on 2 February 2009. The company announced
Woolworths Group to the EUK site in Hayes. 2 Entertain was established as a joint venture between the Woolworths Group and BBC Worldwide. It combined the group's former video and music publishing and television and video production business, VCI, with BBC Worldwide's video publishing business. After negotiations with Woolworth Group's administrators, BBC Worldwide purchased Woolworths' 40% stake in 2 Entertain in March 2010 for £17 million, taking full ownership of the company. The Winfield brand was launched by Woolworths in 1963 and continued until the 1980s. Goods sold under the brand included household cleaners, groceries, kitchenware, perfumes and other ranges e.g. fishing