West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Peter Cadbury Peter Cadbury Peter Egbert Cadbury (6 February 1918 – 17 April 2006) was a British entrepreneur. Cadbury was born at Great Yarmouth in Norfolk, the son of Sir Egbert Cadbury and his wife, Mary Forbes, the daughter of Rev. Forbes Phillips of Gorleston in Suffolk. His father was a World War I flying ace and managing director of Cadbury Brothers, the chocolate enterprise. Cadbury was educated at Leighton Park School, a Quaker school in Reading, Berkshire founded by his grandfather, George Cadbury, and at Trinity College, Cambridge. Cadbury never worked in the family business. He followed his father into flying,