Sound of the Underground (album) written with the aim of launching their own girl group. The song was originally recorded in 2001 by London girl group Orchid, who disbanded before gaining a firm record deal. It was chosen by Girls Aloud's manager Louis Walsh as their debut single. "Sound of the Underground" was 2002's Christmas number one single and spent a further three weeks at number one. "Sound of the Underground" and another Xenomania production, Sugababes' "Round Round", have been called "two huge groundbreaking hits", credited with reshaping British pop music for the 2000s. Following the single's success, Girls Aloud proceeded to begin recording their
Girls Aloud of the five members being the face of a different shampoo. The same year, Girls Aloud also sealed a deal with the UK division of Samsung. They endorsed mobile phones and MP3 players, made personal appearances and sang at Samsung events, and contributed to competition prizes, among other activities. The Samsung F210 Purple came with a 1GB memory card featuring Girls Aloud content. Girls Aloud appeared in television advertisements for Nintendo DS the following year. The girl group signed a deal to front a promotional campaign for a new low-calorie KitKat bar called "Senses" in March 2008. The chocolate bar