History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Wildlife Trust for Birmingham and the Black Country the mid-1980s it established Plants Brook Nature Reserve in Birmingham. The Trust was the first UK Wildlife Trust to become a member of Countdown 2010 the European initiative to halt the decline in biodiversity by 2010. Black Country Living Landscape was a major initiative of the Trust that aimed to be the first practical application of the principles of landscape scale conservation to an urban area. The organisation has a 40 hectare reserve at Park Hall near Minworth and the much smaller Richmond Garden in Soho, Birmingham. The Trust also manages Moseley Bog and has a close involvement with reserves