2002 in British music charts hit of his, "Sorry Seems To Be The Hardest Word". Amazingly, despite charting for 31 years, this was only Elton's 5th UK No. 1 single. "" became the new phenomenon in the world of talent shows and it produced 2 new acts, boyband One True Voice and girl group Girls Aloud. They both released their singles in Christmas week and the girls beat the boys to the top spot, claiming the Christmas number one with their debut single, "Sound of the Underground". The song topped the charts for 4 weeks, and escalated them to great fame. They have had continued
Girls Aloud of the five members being the face of a different shampoo. The same year, Girls Aloud also sealed a deal with the UK division of Samsung. They endorsed mobile phones and MP3 players, made personal appearances and sang at Samsung events, and contributed to competition prizes, among other activities. The Samsung F210 Purple came with a 1GB memory card featuring Girls Aloud content. Girls Aloud appeared in television advertisements for Nintendo DS the following year. The girl group signed a deal to front a promotional campaign for a new low-calorie KitKat bar called "Senses" in March 2008. The chocolate bar