Ka Mate another haka, "Kapa o Pango". Since the introduction of "Kapa o Pango" the longest sequence of "Ka Mate" performances by the All Blacks is nine, which occurred between 22 August 2009 and 12 June 2010. Between 1998 and 2006, Ngati Toa attempted to trademark "Ka Mate" to prevent its use by commercial organisations without their permission. In 2006 the Intellectual Property Office of New Zealand declined their claim on the grounds that "Ka Mate" had achieved wide recognition in New Zealand and abroad as representing New Zealand as a whole and not a particular trader. In March 2011 The NZ
Intellectual Property Research Institute of Australia Intellectual Property Research Institute of Australia The Intellectual Property Research Institute of Australia (IPRIA) was established in 2002 as an initiative of IP Australia. Its mission is to increase the understanding, creation, use and exploitation of intellectual capital by Australian organisations and individuals. The focus is to move understanding and engagement with intellectual capital from a technical to a strategic consideration. Intellectual capital in this context is broader than formal intellectual property rights and includes the management of knowledge, personnel and intangible assets. See http://ipria.org/ IPRIA is a collaborative research centre located at the University of Melbourne with significant funding