Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Broadcasting Contracts in Cricket Broadcasting Contracts in Cricket This article covers Cricket broadcasting rights. For a list of sports broadcasting rights by countries, see List of sports television broadcast contracts. In certain countries international cricket rights are protected and must be broadcast live and free to air. In India content rights holder is required to share the feed with national broadcaster Doordarshan for "Sports events of National importance". Doordarshan can broadcast the game only on terrestrial TV and its own direct to home platform. They are not permitted to share these signals with cable operators and other DTH provider. Currently all official one-day international,