John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols later, Jones expanded on the matter of the band's issues with Matlock: "He was a good writer but he didn't look like a Sex Pistol and he was always washing his feet. His mum didn't like the songs." Matlock told the "NME" that he had voluntarily left the band by "mutual agreement". Later, in his autobiography, he described the primary impetus as his increasingly acrimonious relationship with Rotten, exacerbated—in Matlock's account—by the rampant inflation of Rotten's ego "once he'd had his name in the papers". Lydon later claimed that "God Save the Queen", the belligerently sardonic song planned as the