Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Web search engine looking to give a single search engine an exclusive deal as the featured search engine on Netscape's web browser. There was so much interest that instead Netscape struck deals with five of the major search engines: for $5 million a year, each search engine would be in rotation on the Netscape search engine page. The five engines were Yahoo!, Magellan, Lycos, Infoseek, and Excite. Google adopted the idea of selling search terms in 1998, from a small search engine company named goto.com. This move had a significant effect on the SE business, which went from struggling to one of the