Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Sings the Songs of Robert Burns 'no! no! listen, listen, really listen, listen to this...'" A new edition of the album, with seven extra tracks, was released in the UK on 12 January 2009. The album was re-released to coincide with the 250th anniversary of the birth of Robert Burns. Of the seven additional songs, two were from the original 2003 sessions ("Green Grow the Rashes O", "Of A' the Airts"), three were previously available on 2007's Peacetime ("Ye Banks and Braes", "Aye Waukin-O" and "Leezie Lindsay") "Dainty Davie", also from that session was previously unreleased, and "Comin' Thro the Rye/Dram Behind the Curtain" was a