LOT Polish Airlines Flight 16 aviation accident by State Commission on Aircraft Accidents Investigation. The aircraft involved was a Boeing 767-35DER, registered SP-LPC, named "Poznań", serial number 28656. It was first delivered to LOT on 15 May 1997. The damage to the plane was so extensive that the airline chose not to make repairs. The aircraft was eventually scrapped in November 2013. LOT Polish Airlines Flight 16 was scheduled to arrive at Warsaw Chopin Airport from Newark Liberty International Airport on 1 November 2011 at 13:35 CET. Technical difficulties were detected by Captain Tadeusz Wrona within 30 minutes after takeoff from Newark. The crew indicated
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product