Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Radio Bay of Plenty is also a Saturday Morning Sports Preview programme with Tony Kirby. The network carries and contributes to national news bulletins produced by NZME Radio through Newstalk ZB. 1XX still operates as a completely local radio station today. One Double X is the emergency broadcaster for much of the Bay of Plenty, with sirens and civil defence services encouraging people to tune into the station for emergency information. In 2013, the station had to respond to a false alarm that prompted several people to listen to station or contact the studio for more information. Bayrock is an album rock format radio