Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
100th Anniversary of the Independence of Albania 100th Anniversary of the Independence of Albania The 100th Anniversary of the Independence of Albania was a yearlong celebration in 2012 when Albanians celebrated the 100th anniversary of establishing independent Albania, the first Albanian state in modern history. The opening day of celebration was on 17 January 2012 when the solemn ceremony was organized in parliament of Republic of Albania and attended by representatives from Kosovo, Macedonia, Montenegro, Preševo and Bujanovac, who were together in Albanian Parliament without any distinctions like they were together in parliament of Independent Albania 100 years earlier. Most events and activities are planned to begin