Woolworths Group had been opened, although in April the company also entered administration and closed. The Woolworths store in Dorchester, Dorset was reopened as an independent business named "Wellworths" by the store manager Claire Robertson. The store was officially opened by BBC Radio 2 DJ Chris Evans on 11 March 2009. It was later renamed "Wellchester". Wellchester ceased trading in August 2012, after store manager Claire Robertson left to set up her own retail consultancy business. The Woolworths brand and domain was bought by Shop Direct Group, owned by Sir David and Sir Frederick Barclay, on 2 February 2009. The company announced
Woolworths Group it was ranked third overall in the childrenswear market, with a market share of 5%. Woolworths purchased rights to the Ladybird brand in 1984, purchasing it outright from Coats Viyella in 2001. The brand has a history which dates back to a trading partnership beginning in 1934 between the original firm Adolf Pasold & Son and Woolworths. On 1 February 2009, Shop Direct Group purchased the brand and whole rights from the administrators. Woolworths Group Woolworths Group was a listed British company that owned the high-street retail chain Woolworths. It also owned other companies such as the entertainment distributor Entertainment