LOT Polish Airlines Flight 7 Captain Paweł Lipowczan. All information in this entry is based on information, interviews and documents presented in two episodes of the Polish TV series "The Black Series" about air, land and marine incidents and disasters in post-war Poland: "Kopernik" (about Flight 007) and "Kościuszko" (about LOT Flight 5055). LOT Polish Airlines Flight 7 LOT Flight 7 was an Ilyushin Il-62 that crashed near Okęcie Airport in Warsaw, Poland, on 14 March 1980, as the crew aborted a landing and attempted to go-around. All 87 crew and passengers died. It was caused by the disintegration of one of the turbine discs
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were