Bay of Plenty (New Zealand electorate) Bay of Plenty (New Zealand electorate) Bay of Plenty is a New Zealand electoral division returning one member to the New Zealand House of Representatives. The current representative is Todd Muller of the National Party, first elected at the . He replaced Tony Ryall, also of the National Party, who retired after representing the seat since . In the 1892 electoral redistribution, population shift to the North Island required the transfer of one seat from the South Island to the north. The resulting ripple effect saw every electorate established in 1890 have its boundaries altered, and eight electorates were established
Bay of Plenty is emerging as a major regional source of electricity. Tourism is the other notable industry, accounting for 15% of the region's GDP from March 2000 to 2004. Overall economic growth in the Bay of Plenty averaged 2.1% between March 2000 and 2004, compared with the national rate of 3.5%, although per capita real GDP growth in the five years to March 2003 matched the national growth rate at an averaged 2.3%. In the 2006 Census, the median annual income was $22,600, below the national median of $24,400. Further, 45.4% of people aged 15 years or older earned an annual income