How the Grinch Stole Christmas! (TV special) animation divisions of Metro-Goldwyn-Mayer Studios, where Jones was under contract at the time. CBS, coming off the surprise success of "A Charlie Brown Christmas" a year before, allotted Jones and MGM a $315,000 budget, more than four times what Bill Melendez was offered to produce "A Charlie Brown Christmas". The original broadcast was sponsored by the Foundation for Full Service Banks whose sponsor plugs within the original airing were later edited out for subsequent broadcasts. The entirety of the book's text, with some slight embellishment, was adapted into the special; to pad the special to a full 30-minute time slot,
Peanuts picked up by United Feature Syndicate, they decided to run the new comic strip he had been working on. This strip was similar in spirit to the panel comic, but had a set cast of characters rather than different nameless little folk for each page. The name "Li'l Folks" was very close to the names of two other comics of the time: Al Capp's "Li'l Abner" and a strip titled "Little Folks", so to avoid confusion, the syndicate settled on the name "Peanuts", after the peanut gallery featured in the "Howdy Doody" TV show. The title "Peanuts" was chosen by