LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 was a plane that crash-landed about north of Rogóżno railway station, on 2 November 1988. In the accident one person was killed and several were seriously injured. The plane, an Antonov An-24W, registered SP-LTD, named "Dunajec", took off from Okęcie airport, Warsaw for regional flight 703 to Rzeszów-Jasionka Airport. It had 25 passengers on board (including the famous radio presenter Tomasz Beksiński) and four crew members. The captain was Kazimierz Rożek (with 30 years of experience) and the co-pilot was Waldemar Wolski. The emergency started about two minutes before the
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were