Bay of Plenty in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year. 67.1% of the resident population in the Bay of Plenty identified with the European ethnic group, while 27.5% of people identified themselves as Māori. This compared with 67.6% of the national population identifying themselves as ethnic
Bay of Plenty Rugby Union has 38 local clubs under affiliated with them and three sub-unions to be part of. The Baywide competition runs for 20–21 weeks and split to four stages: The 38 clubs are split into three sub-unions, the Central, Eastern and Western Sub-Unions. There are ten clubs in the Central Bay of Plenty sub-union. There are 14 clubs in the Eastern Bay of Plenty sub-union. There are 13 clubs in the Western Bay of Plenty sub-union. Stage One runs for 6–7 weeks, clubs are put into their respective sub-unions and complete a local competition. 24 teams are put into 2 sections with