LOT Polish Airlines was a result of his government's policy. He also accused the previous Civic Platform government of leading the airline to either bankruptcy or "accelerated privatisation". In August 2018, the Croatian government proposed that LOT take over their national airline, Croatia Airlines. The Romanian national airline, TAROM, is also interested in cooperation or merger with LOT. Polish Airlines LOT has a dense European network in addition to flights in Asia, the Middle East and North America. LOT Polish Airlines codeshares with the following airlines: As of December 2018, the LOT Polish Airlines fleet consists of the following aircraft: • On 8
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are