John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols that he modeled away and made Johnny Rotten, made Sid Vicious. It was a "joke" that they were completely manufactured." (In his final onscreen scene in the film, McLaren declares that he was planning the Sex Pistols affair, "Ever since I was ten years old! Ever since Elvis Presley joined the army!" [1956 and 1958, respectively].) Temple acknowledges that McLaren ultimately "perhaps took this too much to heart." According to Pistols tour manager Noel Monk and journalist Jimmy Guterman, Lydon was much more than "the band's mouthpiece. He's its raging brain. McLaren or his friend Jamie Reid might drop a