Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) name had merchandising potential. Wanting a notable person to recite the closing lyrics, Jones brought in actor Vincent Price, an acquaintance of Jones' wife; Price completed his part in two takes. Temperton wrote the spoken portion in a taxi on the way to the recording studio. Jones and Temperton said that some recordings were left off the final cut because they did not have the "edginess" of other album tracks. Songs recorded by Jackson for consideration included "Carousel" (written by Michael Sembello), "Got the Hots" (written by Michael Jackson and Quincy Jones), "Nite Line" (written by Glen Ballard), "Trouble" (aka