John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Never Mind the Bollocks, Here's the Sex Pistols possibly "Did You No Wrong"—were recorded during the two days at Wessex, with "God Save the Queen" and "Pretty Vacant" receiving vocal tracking from Johnny Rotten and final mixing during the period. As a result of these sessions, Thomas and Price began work in earnest on what would become the Sex Pistols' full-length album. Four days after recording was completed, the Sex Pistols signed with A&M, yet on 16 March the label terminated the contract, and several thousand pressed copies of the forthcoming "God Save the Queen" single were destroyed. Despite being dropped by A&M, McLaren instructed the Sex Pistols