Bay of Plenty European and 14.6% identifying themselves as Māori. Other ethnic groups were under-represented in the region: 14.9% of the regional population was born overseas, compared with 22.9% nationally. English is the most widely spoken language. Te Reo Māori is the most common minority language, spoken by 9.6% of the population, compared with 4.1% nationally. The Bay of Plenty has a temperate, maritime climate, with warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range
Bay of Plenty Steamers The quarter finals were scrapped from 2009. Bay of Plenty would have mixed results in 2010. They would win seven of thirteen matches including a rare win in Wellington. Disappointing losses to Tasman and Northland would see Bay of Plenty finish in 6th position. In 2011 Bay of Plenty competed in the new reformatted ITM Cup Premiership. It was also Bay of Plenty's rugby centenary year. Bay of Plenty would have significant wins over Waikato (36–8), Wellington (32–0) and Canterbury (35–31) to see the Steamers finish 4th. However, due to the 2011 Rugby World Cup the semi-finals were scrapped. 2012