Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Search engine privacy children may be an honorable goal, there are concerns about whether the government should have access to such personal data to achieve it. At other times, they may want it for national security purposes; access to big databases of search queries in order to prevent terrorist attacks is a common example of this. Whatever the reason, it is clear that the fact that search engines do create and maintain these databases of user data is what makes it possible for the government to access it. Another concern regarding government access to search engine user data is "function creep," a term