Christmas in July of July (Canada Day on July 1 in Canada and American Independence Day on July 4 in the United States) and Labor/Labour Day (the first Monday in September for both the US and Canada), leaving a stretch of about two months with no holidays (some Canadian provinces hold a Civic Holiday, but neither Canada nor the United States has ever recognized a national holiday during that month). The late July period provides relatively few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the "back to school" shopping
The Jerry Lewis MDA Labor Day Telethon the first hour of the show. Following the tribute, Lewis introduced McMahon's wife, Pamela, who was in the audience. During the telethon for that year, Jann Carl assumed McMahon's duties during Lewis's hours on-air, while Shawn Parr billboarded the start and end of each segment. For most of its run, the telethon ran live for 21½ hours, ending at 6:30 p.m. ET on Labor Day Monday. During the 2000s, the telethon would end its national segments shortly before 6 p.m. ET, with any remaining time going to the stations. In recent years, more "Love Network" stations opted not to show