Setanta Sports Setanta Sports Setanta Sports was a sports television company based in Dublin, Ireland. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company operated channels in the UK, Asia, Australia, United States and Canada. Setanta Sports operated a number of channels which have either been sold off or closed. In December 2015, Eir purchased Setanta Sports Ireland Ltd. On 5 July 2016 Setanta Sports was rebranded Eir Sport. Setanta operated Setanta Sports and Setanta Action until October 2013 when the channels were acquired by 21st Century Fox. In July 2014, Fox
British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found