LOT Polish Airlines Flight 165 LOT Polish Airlines Flight 165 LOT Polish Airlines Flight LO 165 crashed 2 April 1969 at 16:08 local time (UTC+1) while en route from Warsaw to Krakow Balice airport during a snowstorm. It crashed on the northern slope of Polica near Zawoja in southern Poland, hitting the mountain at an altitude of . The plane was an Antonov An-24 aircraft, with registration SP-LTF. All 53 people (47 passengers and 6 crew) on board were killed. There were three Americans and one London resident among the passengers, all others being Polish citizens. The official accident report, published in 1970, blamed the
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are