Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Aldersgate Day of the church union which created The United Methodist Church) or the Sunday following that date, but in 2004 the United Methodist General Conference moved Heritage Day to coincide with Aldersgate Day. In Britain, Wesley's Aldersgate experience is celebrated on the Sunday preceding 24 May if that day is not a Sunday. Shirley Murray's hymn "How small a spark has lit a living fire!" celebrates Welsey's Aldersgate experience and was written in 1988 for the 250th anniversary of the event. Aldersgate Day Aldersgate Day is a commemorative day celebrated by Methodist Christians on 24 May or the nearest Sunday. It