Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Sputnik (search engine) generally consider Sputnik as a failed project and note that it only exists because of the state funding. There is an associated web browser, also Sputnik, derived from Chromium. (browser) Sputnik (search engine) Sputnik is a web search engine owned by the Russian state-owned telecommunications company Rostelecom. It markets itself as an engine geared towards "local services". At the end of the week of the launch, it was responsible for 0.01% of the search engine traffic in Russia, compared with 62% for Yandex and 28% for Google. It went through the maximum in February 2016, with 11 thousands hits (compared