Peanuts cartoon studio that had Ford as a client. Schulz and Meléndez became friends, and when producer Lee Mendelson decided to make a two-minute animated sequence for a TV documentary called "A Boy Named Charlie Brown" in 1963, he brought on Meléndez for the project. Before the documentary was completed, the three of them (with help from their sponsor, the Coca-Cola Company) produced their first half-hour animated special, the Emmy- and Peabody Award-winning "A Charlie Brown Christmas", which was first aired on the CBS network on December 9, 1965. This episode is undoubtedly the most widely recognized of all "Peanuts" TV
What a Cartoon! intervention: for example, even the music would be an individually crafted score. Each ""Looney Tunes" length" (7 minutes) short would debut, by itself, as a stand-alone cartoon on Cartoon Network. Seibert explained the project's goal in a 2007 blog post: "We didn’t care what the sitcom trends were, what Nickelodeon was doing, what the sales departments wanted. [...] We wanted cartoons." The "What a Cartoon!" staff had creators from Europe (Bruno Bozzetto), Asia (Achiu So), and the United States (Jerry Reynolds and colleague Seth MacFarlane). The crew also contained young series first timers (like Genndy Tartakovsky, Craig McCracken, Rob Renzetti,