How the Grinch Stole Christmas! (TV special) animation divisions of Metro-Goldwyn-Mayer Studios, where Jones was under contract at the time. CBS, coming off the surprise success of "A Charlie Brown Christmas" a year before, allotted Jones and MGM a $315,000 budget, more than four times what Bill Melendez was offered to produce "A Charlie Brown Christmas". The original broadcast was sponsored by the Foundation for Full Service Banks whose sponsor plugs within the original airing were later edited out for subsequent broadcasts. The entirety of the book's text, with some slight embellishment, was adapted into the special; to pad the special to a full 30-minute time slot,
How the Grinch Stole Christmas! (TV special) and has rightfully become a yuletide tradition of its own." The special continues to be popular in Nielsen Ratings, with its 2010 airing (the last of many times it had aired that year) winning its time slot among persons 18 to 49 and finishing second in overall viewers. "TV Guide" ranked the special No. 1 on its 10 Best Family Holiday Specials list. "How the Grinch Stole Christmas!" was released to VHS, Betamax, CED, and LaserDisc by MGM/UA Home Video in the 1980s, and was reissued several times. The special was first released to the VHS and DVD formats in