Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
Richard Cadbury of Birmingham, for use as a children's convalescent home. Cadbury died on 22 March 1899 in Jerusalem, aged 63. In 1905 the executors of Cadbury's estate distributed £40,000 to various charities including £10,000 to the Temperance Hospital in London. His wife Emma died in 1907 after falling down some stairs while at sea on the Empress of India.<ref> Richard Cadbury Richard Barrow Cadbury (29 August 1835 – 22 March 1899) was the second son of the Quaker John Cadbury, founder of Cadbury's cocoa and chocolate company. Together with his younger brother George he took over the family business in 1861