Coca-Cola FEMSA a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013. The company reported revenues of US$ 9.6 billion for 2015. On Coca-Cola FEMSA's 2011 venture into the coffee vending market: On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in
Coca-Cola Vanilla Coca-Cola fountain soda. For decades, this remained common practice in ice cream shops where vanilla syrup and Coca-Cola were both available. The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the 1982 World's Fair in Knoxville, Tennessee. After the introduction of Cherry Coke and the failure of New Coke, the company was hesitant to introduce anything radically new. It was not until early April 2002 that rumors began to circulate that the company was planning a new variation to their classic soft drink. The Coca-Cola Company was tight lipped regarding the details of the new beverage,