Cadbury World the Visitors' Centre. All tours end up in the Cadbury World retail outlet, which has chocolate at discounted prices compared to supermarkets in Dunedin, and unique, novelty souvenirs. Cadbury World Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury chocolate company. Two locations exist: Birmingham, United Kingdom and Dunedin, New Zealand. Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'. Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming
Cadbury as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising. The Cadbury signature logo is derived from the signature of William Cadbury. It was adopted as the worldwide logo in the 1970s. Cadbury famously trademarked the colour purple for chocolates with registrations in 1995 and 2004. However, the validity of these trademarks is the matter of an ongoing legal