History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Edward Cadbury Edward Cadbury Edward Cadbury (1873 – 21 November 1948) was a British chairman of Cadbury Brothers, business theorist, and philanthropist, known for his pioneering works on management and organisations. Edward Cadbury was the eldest son of George Cadbury and his first wife Mary (née Tylor). He grew up in the house which is now occupied by the Woodbrooke Quaker Study Centre near Birmingham, England, and around 1890 studied in London and Germany. Cadbury joined the family business of Cadbury Brothers in 1893, becoming a managing director in 1899 and chairman in 1937, retiring in 1943. He was chairman of the