Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) 1984, including Album of the Year. Jackson won seven of the Grammys for the album, while the eighth Grammy went to Bruce Swedien. That same year, Jackson won eight American Music Awards, the Special Award of Merit and three MTV Video Music Awards. "Thriller" was recognized as the world's best-selling album on February 7, 1984, when it was inducted into the "Guinness Book of World Records". It is one of four albums to be the best-seller of two years (1983–1984) in the US. "Blender" described Jackson as the "late 20th century's preeminent pop icon", while "The New York Times" gave