History of Cadbury a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 193894648468276482734. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry for the first time. By 1914, exports accounted for 40 percent of Cadbury's
Richard Tapper Cadbury Richard Tapper Cadbury Richard Tapper Cadbury (1768 – 13 March 1860) came to Birmingham in 1794 and started a linen draper's business in partnership with a fellow Quaker. His children included John Cadbury who was given help to start a tea and coffee business that would develop into Cadbury's. Successive later members of the family chiefly from their wealth and innovations in chocolate became important in manufacturing and charity sectors. Cadbury came from Exeter and he was born around 1768. His father was a maker of serge and he was apprenticed to a draper in Gloucester, after which he worked