LOT Polish Airlines Flight 703 several seconds after the crash, two stewardesses and two militia officers evacuated all passengers from the aircraft, which quickly became ablaze. The crash-landing has been the last fatal air crash in Polish commercial aviation so far. It was one of the main reasons for which LOT Polish Airlines removed all An-24 served planes (this particular aircraft was 22 years old) and replaced them with ATR 42 and ATR 72. LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 was a plane that crash-landed about north of Rogóżno railway station, on 2 November 1988. In the accident one person was
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are