Bay of Plenty Rugby Union Plenty also acts as a primary feeder to the Chiefs, who play in the Super Rugby competition. The union is coached by Clayton McMillan the union also administers all club rugby within the region, including the Bayfair Baywide competition and other senior club rugby. As well, the union is responsible for school rugby. Bay of Plenty played a prominent role in the early history of rugby in New Zealand. The 1888–89 New Zealand Natives (the first New Zealand representative rugby team to tour beyond Australia) included five Warbrick brothers from the small Bay of Plenty settlement of Matata. Dave Gallaher,
Radio Bay of Plenty as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988. The idea of a locally based and privately owned Eastern Bay of Plenty station was first floated in 1969, prompted by the efforts of pirate station Radio Hauraki, broadcasting to Auckland from boats in the Hauraki Gulf. One Double X was granted a broadcasting license in 1970, with the 1 in the call-sign signifying the upper North Island location, the first X representing private ownership and the second X chosen by