Bay of Plenty Zealand, with only the 11th-largest land area. The major population centres are Tauranga, Rotorua and Whakatane. The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and is projected to increase to 277,900 by the year 2011. Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. However,
Lake Rotoiti (Bay of Plenty) divert the nutrient rich waters of Lake Rotorua into the Kaituna River was completed in late 2008. The Bay of Plenty Regional Council expected to see improvement in lake water quality within five years and the Rotorua Te Arawa Lakes Program reported in 2013 that the intervention has significantly improved water quality. Water quality is the highest it has been in decades, on track to meet targets set by the Program to meet community expectations. Lake Rotoiti has thermal hot-spring baths on the southern shore which are accessible by boat. Lake Rotoiti (Bay of Plenty) Lake Rotoiti is a lake