Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Database search engine Database search engine A database search engine is a search engine that operates on material stored in a digital database. Categories of search engine software include: The largest online directories, such as Google and Yahoo, utilize thousands of computers to process billions of website documents using web crawlers or spiders (software), returning results for thousands of searches per second. Processing high query volumes requires software to run in a distributed environment with redundancy. Searching for textual content in databases or structured data formats (such as XML and CSV) presents special challenges and opportunities which specialized search engines resolve. Databases allow