Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Radio Bay of Plenty station, broadcasting throughout the Bay Of Plenty on 93.7 MHz and at Ohope Beach on 100.1 MHz, with an additional frequency in Wanaka in the South Island on 93.0 MHz. It also streams online.Its programming includes Bayrock Breakfast with LJ, a Bayrock Workday themed show, a drive show, the Bayrock Hard Show every evening, and a late night Killa Kiwi and Midnight Metal shows. The station was previously broadcast throughout the Bay of Plenty of 97.7 and in Ohope Beach on 99.3. In summer 1993/1994 1XX ran an album rock format station, Bayrock 97.7FM. Bayrock went on the air on