Bing (search engine) without merit because these companies filed for U.S. federal trademark applications only after Microsoft filed for the Bing trademark in March 2009. On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing, retaining the Yahoo! user interface. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. All Yahoo! Search global customers and partners made the transition by
Dragonfly (search engine) inconsistent with our mission, providing no information is more inconsistent with our mission," referring to the alternative of not servicing Chinese users at all. Google also downplayed the extent of the new search engine's censorship, reminding users that it also removes search results from its German, French, and U.S. platforms in order to comply with local government regulations in those countries. Ultimately, Google.cn received tepid acceptance: some commentators even praised the search engine with the logic that Chinese citizens, through conducting searches and observing which results had been removed, could better their understanding of what it was their government did