Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Search engine privacy credit cards, they had a significant aversion to purchasing products from sites that did not offer the level of privacy they wanted, indicating that consumers value their privacy monetarily. Many individuals and scholars have recognized the ethical concerns regarding search engine privacy. The collection of user data by search engines can be viewed as a positive practice because it allows the search engine to personalize results. This implies that users would receive more relevant results, and be shown more relevant advertisements, when their data, such as past search queries, location information, and clicks, is used to create a profile for