Bay of Plenty Rugby Union Plenty also acts as a primary feeder to the Chiefs, who play in the Super Rugby competition. The union is coached by Clayton McMillan the union also administers all club rugby within the region, including the Bayfair Baywide competition and other senior club rugby. As well, the union is responsible for school rugby. Bay of Plenty played a prominent role in the early history of rugby in New Zealand. The 1888–89 New Zealand Natives (the first New Zealand representative rugby team to tour beyond Australia) included five Warbrick brothers from the small Bay of Plenty settlement of Matata. Dave Gallaher,
Radio Bay of Plenty the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0". Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour