Search engine marketing of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market. Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion involves a
Search Technologies services. Their customers include Booz Allen Hamilton, Library of Congress, Lenovo, U.S. Government Printing Office, and Unilever. The company has experienced steady, rapid growth since its founding which is attributed to their sole focus on implementing search solutions for clients. In December 2009, Search Technologies acquired InfoSolutions Inc., a Cincinnati-based company also focused on search engine solutions. In January 2015, Search Technologies acquired INCAD, a Prague-based provider of enterprise search solutions. In August 2017, Accenture acquired Search Technologies for an undisclosed amount. Search Technologies has been a Microsoft GOLD certified partner since 2008, with specific competencies in Search and Digital