John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols by Reid for the Sex Pistols quickly became punk icons. The Sex Pistols' behaviour, as much as their music, brought them national attention. On 1 December 1976, the band and members of the Bromley Contingent created a storm of publicity by swearing during an early evening live broadcast of Thames Television's "Today" programme. Appearing as last-minute replacements for fellow EMI artists Queen, the band and their entourage were offered drinks as they waited to go on air. During the interview, Jones said the band had "fucking spent" its label advance and Rotten used the word "shit". Host Bill Grundy, who