Bay of Plenty increasing traffic congestion in Tauranga. Due to this growth, a new highway network is being planned and constructed in Tauranga to join with its current network spanning on the western side of the city. The New Zealand Transport Agency, in conjunction with Environment Bay of Plenty, Tauranga City and the Western Bay of Plenty District Councils, is planning to build an Eastern Motorway bypassing Te Puke, a Western Motorway bypassing Omokoroa and a smaller Southern Motorway. The Bay of Plenty is represented in several domestic sporting competitions. The Bay of Plenty Rugby Union oversees the Bay of Plenty Steamers, who
Radio Bay of Plenty the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0". Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour