Bay of Plenty Times growth since Mt Maunganui became an export port. However, from the early 2000s it began to face challenges of declining circulation and advertising. On 5 February 2011, the Saturday edition was re-branded as the "Bay Of Plenty Times Weekend". On 4 March 2013, the weekday "Bay Of Plenty Times" changed from broadsheet to tabloid format and from afternoon to morning delivery. The "Bay of Plenty Times" has the ninth-largest circulation of New Zealand's 19 daily newspapers, at just over 11,500. The "Bay of Plenty Times" also publishes the following newspapers: The "Coastal News" is delivered free every Thursday to Whangamata,
Bay of Plenty Steamers the 2001 NPC division 1 season with an upset win over the defending champions Wellington 14–11 in the Capital. Bay of Plenty would only win one more came that season defending Counties Manukau in Tauranga. They would play second division winners Hawkes Bay in a promotion/relegation match winning 32–12 in Rotorua. The 2002 season was a roller coaster ride for the Steamers, as they would only win one match beating Southland 24–11 in Tauranga. Again Bay of Plenty would play Hawke's Bay in a promotion/relegation match at the Rotorua International Stadium. Bay of Plenty won 37–21 to stay in the