Santa suit Santa suit A Santa suit is a costume worn by a person portraying Santa Claus. The modern American version of the suit can be attributed to the work of Thomas Nast for "Harper's Weekly" magazine, although it is often correctly thought that Haddon Sundblom designed the suit in his advertising work for The Coca-Cola Company. Sundblom's work did standardize the western image of Santa, and popularized the image of the red suit with white fur trim. This has become the image of the American Santa, while in some European countries where Saint Nicholas remains popular, the outfit worn is closer
Thomas Nast lecturer and a sketch-artist. His activity on the lecture circuit made him wealthy. Nast was for many years a staunch Republican. Nast opposed inflation of the currency, notably with his famous rag-baby cartoons, and he played an important part in securing Rutherford B. Hayes' presidential election in 1876. Hayes later remarked that Nast was "the most powerful, single-handed aid [he] had", but Nast quickly became disillusioned with President Hayes, whose policy of Southern pacification he opposed. The death of the "Weekly"s publisher, Fletcher Harper, in 1877 resulted in a changed relationship between Nast and his editor George William Curtis. His