Back to school (marketing) which is unusual in that it starts its school year in spring, the back to school sales are traditionally held in late March. In Canada and the United States, back to school shopping is associated with Labor Day, which falls on the first Monday of September. While Labor Day is a widely-observed holiday, it has no official celebration. Labor Day has since become symbolic as the unofficial "end of summer". Most schools and colleges begin their school year around this time, so the holiday has become a back to school shopping tradition. much as Memorial Day and Victoria Day, and
Cyber Monday sales over the previous year. Cyber Monday came to Canada in 2008. The "National Post" featured an article, in the November 25, 2010, edition, stating that the parity of the Canadian dollar with the US dollar caused many Canadian retailers to have Black Friday and Cyber Monday sales of their own. According to the article, an estimated 80% of Canadians were expected to participate in Black Friday and Cyber Monday sales. Speculation has been made that with all major US television broadcasters—which are typically available to Canadians—emphasizing Black Friday and Cyber Monday sales for stores that are also doing business