LOT Polish Airlines Flight 5055 accident's cause was similar to that of LOT Polish Airlines Flight 007's crash seven years earlier. After the disaster of Flight 007, the Polish investigatory commission established that its engine shaft disintegration was the result of metal fatigue; improper alloy preparation resulting in a defective mechanism which was less resistant to fatigue; and a faulty design of the engine shaft. Detection of these faults was possible only after complete disassembly of the engine and detailed analysis of all its elements, and as such was beyond the capabilities of aircraft maintenance personnel. These concerns were addressed by the Polish Government's Special
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were