John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon influential acts in the history of popular music. After the Sex Pistols disbanded in 1978, Lydon went on to found his own band, Public Image Ltd, which was far more experimental in nature and described in a 2005 "NME" review as "arguably the first post-rock group." Although never as controversial or commercially successful as the Sex Pistols, the band produced eight albums and a string of singles, including "Public Image", "Death Disco", and "Rise", before they went on hiatus in 1993, reforming in 2009. In subsequent years, Lydon has hosted television shows in the UK, US, and Belgium, appeared on