Bay of Plenty in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year. 67.1% of the resident population in the Bay of Plenty identified with the European ethnic group, while 27.5% of people identified themselves as Māori. This compared with 67.6% of the national population identifying themselves as ethnic
Radio Bay of Plenty as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988. The idea of a locally based and privately owned Eastern Bay of Plenty station was first floated in 1969, prompted by the efforts of pirate station Radio Hauraki, broadcasting to Auckland from boats in the Hauraki Gulf. One Double X was granted a broadcasting license in 1970, with the 1 in the call-sign signifying the upper North Island location, the first X representing private ownership and the second X chosen by