Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
International Day for the Eradication of Poverty International Day for the Eradication of Poverty The International Day for the Eradication of Poverty is an international observance celebrated every year on October 17 throughout the world. The first commemoration of the event took place in Paris, France, in 1987 when 100,000 people gathered on the Human Rights and Liberties Plaza at the Trocadéro to honour victims of poverty, hunger, violence and fear at the unveiling of a commemorative stone by Father Joseph Wresinski, founder of the International Movement ATD Fourth World. In 1992, four years after Wresinski's death, the United Nations officially designated October 17 as The International