Cadbury as a cost-saving measure. In 1992, the company leased the space for £55 per ; by 2002 this had reached £68.75 per square foot. Bournville employs almost 1,000 people. In 2014, Mondelez announced a £75 million investment in the site. Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by the company anywhere in the world starts life at the Birmingham plant. The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK.
History of Cadbury 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc. In 2002, the Danish manufacturer of chewing gum, DANDY, sold their brand to Cadbury together with the brands DIROL, STIMOROL, and V6. The remaining activities were renamed Gumlink. In 2003, Cadbury dropped the 's' from its name and renamed the brand to Cadbury. The reason behind this change was because the company found that it was a much more suited, rounded name than the previous "Cadbury's". This change was officially announced on 19 December 2002. In March 2007, it was revealed that Cadbury