John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
The Clash 4 July 1976, supporting the Sex Pistols at the Black Swan in Sheffield. The band apparently wanted to make it on-stage before their rivals in the Damned—another London SS spinoff—made their own scheduled debut two days later. The Clash would not play in front of an audience again for another five weeks. Levene was becoming disaffected with his position in the group. At the Black Swan, he approached the Sex Pistols' lead singer, John Lydon (then going by Johnny Rotten), and suggested they form a band together if the Pistols broke up. The night after their debut, the band members