Bay of Plenty Steamers New Zealand cup. Bay of Plenty would reach the quarter-finals losing to Auckland 45–14 at Eden Park. 2007 was a dreadful year for the Steamers winning only one match and finishing 13th. 2008 was a better year for the Steamers winning their first four matches and finishing 4th. They hosted the quarter finals where they lost to Southland 45–11 at Mt Maunganui. 2009 began like 2008 with the Steamers winning their first four matches. They would win against significant opposition including Wellington, Waikato and Canterbury, However disappointing losses to North Harbour, Otago and Taranaki would see the Steamers finish 7th.
Radio Bay of Plenty 26 December 1993 and ran to 6 February 1994. After many petitions, letters and phone calls Bayrock was brought back on a permanent basis on 8 July 1994. Bayrock still operates as a completely local radio station today. Q97Hits is broadcast throughout Bay Of Plenty on 97.7 and in Ohope Beach. The station's playlist consists of Top 40 hits and chart-topping favourites. The hosts generally keep listeners up to date on the latest entertainment and celebrity gossip between songs. Q97 keeps advertising and talkback with hosts to a minimum with the station's slogan reflecting this. The station's slogan is "Never