LOT Polish Airlines Flight 165 hijacking the Republic"), a crime under GDR law. Ruske and Tiede then concluded that they were trapped and that prison awaited them if they returned to East Germany. So they developed a plan to hijack a plane headed for East Berlin's Schönefeld Airport and force a landing at the U.S. Air Force base at Tempelhof Airport in West Berlin. They bought a toy starting pistol at a Polish flea market, and then booked three tickets on LOT Polish Airlines Flight 165 from Gdańsk, Poland, to East Berlin. On 30 August 1978, Tiede and Ruske hijacked a Polish LOT Tupolev Tu-134 airliner
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were