Premier Automotive Group protect their use of the name Land Rover. Ford sold Jaguar and Land Rover to Tata Motors in March 2008 for £1.15 billion. As part of Ford's sale of Jaguar and Land Rover to Tata Motors, the defunct Rover brand name was included, as well as the Daimler and Lanchester marques. Ford purchased Volvo's automotive division in 1999 while Volvo's commercial vehicles division became a separate company. Both share the use of symbols and trademarks. Geely was reported to have approached Ford in mid-2008 about a possible takeover of Volvo Cars. On 28 October 2009, Geely was named as the
Advantage Rent a Car of about $1,633 per vehicle, which resulted in a total loss of about $8.6 million. On August 26, 2012, Hertz announced that it had agreed to sell the US Advantage business to Franchise Services of North America and Macquarie Capital, as a divestiture to receive regulatory approval of Hertz's acquisition of Dollar Thrifty, announced at the same time, and to convert foreign Advantage-branded locations to a new Firefly Car Rental brand. On December 12, 2012, Advantage Rent A Car was acquired by a subsidiary of Macquarie Capital, which was to be merged with Franchise Services of North America, Inc. (TSXV:FSN)