Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a
Michael Jackson's Thriller (music video) zombies who attended rehearsals at nearby Mecca Live Studio in the weeks leading up to the parade. Lexington’s annual Thriller Parade attracts around 20,000 spectators and features multiple actors playing the role of Michael Jackson. In 2011, the red jacket worn by Jackson in the video was auctioned for $1.8 million. A Hollywood production company attempted to turn Jackson's song "Billie Jean", which is also featured on Jackson's "Thriller" album, into a feature film, but no plans were completed. In 2009, Jackson sold the "Thriller" rights to the Nederlander Organization to stage a Broadway musical based on the video. "Thriller"