Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Richard Tapper Cadbury for others in the town. He entered into partnership with Joseph Rutte in Birmingham from 1794. In 1824, Cadbury senior financed John Cadbury to start a tea and coffee business next door; Benjamin ran the main business from 1829. Richard was given a wage and was able to take on good works. Cadbury continued to develop the business, but also took a role in civil affairs. He served on Birmingham General Hospital's Board and that of the Eye Hospital as well as getting involved in the affairs of the Town Council. Cadbury was an abolitionist and in 1840 attended the