Bay of Plenty European and 14.6% identifying themselves as Māori. Other ethnic groups were under-represented in the region: 14.9% of the regional population was born overseas, compared with 22.9% nationally. English is the most widely spoken language. Te Reo Māori is the most common minority language, spoken by 9.6% of the population, compared with 4.1% nationally. The Bay of Plenty has a temperate, maritime climate, with warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range
Radio Bay of Plenty 1XX, under sponsorship from Moro chocolate bar manufacturer Cadbury. The 1XX programme was played on Cadbury Moro FM between 11pm and 6am the next morning. The complete transition to FM broadcasting was made on 12 December 1988. Announcer Terry Casserly had to ad-lib during the opening broadcast, when a live cross to company chairman Ross Neiderer was lost to dead air. The 90.5 FM from Mount Putauaki was the most powerful FM signal in the Bay of Plenty and was used as the station's main frequency, with a simulcast on the station's previous AM frequency. Another frequency on 93.0 FM