LOT Polish Airlines Flight 5055 "Good night! Goodbye! Bye, we're dying!"). All 172 passengers and 11 crew died as the aircraft broke apart and crashed. After the crash of the Il-62 operating as LOT Polish Airlines Flight 007, the airline had started replacing its Ilyushin Il-62s with the more modernized Ilyushin Il-62M version. These had newer engines (Soloviev D-30 instead of Kuznetsov NK-8), but both of these turbofan engines shared the same critical point — low pressure turbine and engine shaft design and construction. According to the Polish investigatory commission, the cause of the crash was the disintegration of an engine shaft due to faulty
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are