Fry's Turkish Delight using dairy milk chocolate with a slightly different Turkish centre, in the familiar block bar form. As of August 2010 production of Fry's Turkish Delight (along with other products such as Fry's Peppermint Cream, Crunchie etc.) for the UK market is based in Poland. They also now contain no artificial colours (changed from E129 Allura Red AC to natural E160a carotenes and E162 Beetroot Red.) In New Zealand they are still made with artificial colours. From the late 1950s the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. Among those appearing in such
Milky Way (chocolate bar) characters and their respective engravings have been discontinued, possibly to lower production costs. Depending on the version consumed, the calorie intake is different. For the British version, this bar is 96 calories. A long running advertising slogan for the product in the United Kingdom and Australia was, "The sweet you can eat between meals without ruining your appetite". In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the Independent Television Commission that such advertising encouraged children to eat sweets between meals. The ITC agreed with Mars that its advertisements in fact encouraged restrained eating. However,