Bay of Plenty Zealand, with only the 11th-largest land area. The major population centres are Tauranga, Rotorua and Whakatane. The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and is projected to increase to 277,900 by the year 2011. Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. However,
Bay of Plenty (New Zealand electorate) for the first time, including Bay of Plenty. The current Bay of Plenty electorate is wrapped around Tauranga city, but does not include the city. It does include Matakana Island. Prior to the 2007 boundary review, it did not extend to the western side of Tauranga or to Matakana Island. Instead it comprised a section of the central Bay of Plenty coast, from the eastern periphery of the Tauranga urban area to outside the main populated part of Whakatane. It included the towns of Te Puke, Edgecumbe and Papamoa. Rapid population growth around Tauranga has driven considerable boundary change at