Waikato Bay of Plenty Magic featured franchises for the first time, with the overall aim of increasing the public profile of the sport in New Zealand. The inaugural competition was contested between ten teams, including the Waikato Wildcats and the Bay of Plenty Magic. At the end of the first season both teams finished at the bottom of the ladder, with the Wildcats 9th and the Bay of Plenty Magic last. Both teams decided to merge for the 1999 season: a new franchise was developed adopting the team name from Bay of Plenty and the colours of Waikato, becoming the Waikato/Bay of Plenty Magic. Bay
Bay of Plenty Steamers All Blacks. Bay of Plenty has a proud history of rising to the occasion for major matches, on many occasions, often as part of combined teams in the first half of the 20th century, the Bay has pushed touring teams to the limit in memorable encounters that have ranked as the toughest provincial matches on tour. Although often gallant in defeat the Bay has also recorded some memorable victories over stronger opposition – the 1982 Wallabies were thrashed by 40–16 in Rotorua a week after having defeated the All Blacks, and again in 1990 the same nation was lowered 12–4.