Christmas in July of July (Canada Day on July 1 in Canada and American Independence Day on July 4 in the United States) and Labor/Labour Day (the first Monday in September for both the US and Canada), leaving a stretch of about two months with no holidays (some Canadian provinces hold a Civic Holiday, but neither Canada nor the United States has ever recognized a national holiday during that month). The late July period provides relatively few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the "back to school" shopping
The Jerry Lewis MDA Labor Day Telethon was held annually on Labor Day weekend beginning in 1966, and would raise $2.45 billion for MDA from its inception through 2009. The telethon would broadcast for up to 21½ hours, starting on the Sunday evening preceding Labor Day and continuing until late Monday afternoon on the holiday itself. MDA called its network of participating stations the "Love Network". The show originated from Las Vegas for 28 of the years it was broadcast. Beginning in 2011, coinciding with Lewis' controversial departure, MDA radically reformatted and shortened the telethon's format into that of a benefit concert, shortening the length of the