John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Ex Pistols in the UK" by the Sex Pistols with rewritten lyrics, named "Wedding Day". While Glen Matlock played on two songs from the "Deny" LP and co-wrote "Happy Families", John Lydon was not so forthcoming. After winning the rights to the Sex Pistols music and documentation from Malcolm McLaren and Glitterbest, he was outraged by Dave Goodman using the band's name and image to promote "inferior recordings" to cash in on their name and tarnish the Sex Pistols' reputation, and for using their photographs and likenesses on the Ex Pistols' records without permission. This includes the "Land Of Hope And Glory"