Nachman Shai of United Jewish Communities (UJC ) and Director-General of UJC Israel. Prior to the 2009 elections he joined Kadima, saying "I think there is a time to come down from the stands and enter the playing field. I know the field well and I have been involved in many ways, but I decided this time to become a player". Kadima Chairwoman, Tzipi Livni, presented Shai at Kadima's Knesset faction, saying he was "part of the attractive face Kadima wants to show the electorate" and that he would be able to contribute to Kadima on issues pertaining to the Jewish world,
2012 Kadima leadership election countered that Livni was weak and he would be better able to oppose Moshe Feiglin's influence in Knesset. Dichter said that Livni has harmed the party and a new leader is needed. An 18 January Maagar poll supported Livni's claim with Kadima winning four more seats under Livni than Mofaz. However, neither could take the party to victory. Former prime minister and Kadima leader Ehud Olmert declined to endorse any candidate. At a press conference, Mofaz said his first priority will be to ensure there is "one law for everyone". He lowered his criticism of his opponent and said he