West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Cadbury Eclairs 2013 Cadbury rebranded its product to Choclairs in India. Cadbury Eclairs Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Introduced in the United Kingdom in 1965, they were adapted into a Dairy Milk version of Eclairs after Cadbury was acquired by the privately owned company Pascall in 1922. They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in South Africa, United Kingdom, Ireland, Kenya, Hong Kong and India; where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in