LOT Polish Airlines Flight 165 hijacking the Republic"), a crime under GDR law. Ruske and Tiede then concluded that they were trapped and that prison awaited them if they returned to East Germany. So they developed a plan to hijack a plane headed for East Berlin's Schönefeld Airport and force a landing at the U.S. Air Force base at Tempelhof Airport in West Berlin. They bought a toy starting pistol at a Polish flea market, and then booked three tickets on LOT Polish Airlines Flight 165 from Gdańsk, Poland, to East Berlin. On 30 August 1978, Tiede and Ruske hijacked a Polish LOT Tupolev Tu-134 airliner
Brand it" attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values is a brand's personality. Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what a corporation hopes to accomplish, and to explain why customers should choose