LOT Polish Airlines Flight 703 several seconds after the crash, two stewardesses and two militia officers evacuated all passengers from the aircraft, which quickly became ablaze. The crash-landing has been the last fatal air crash in Polish commercial aviation so far. It was one of the main reasons for which LOT Polish Airlines removed all An-24 served planes (this particular aircraft was 22 years old) and replaced them with ATR 42 and ATR 72. LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 was a plane that crash-landed about north of Rogóżno railway station, on 2 November 1988. In the accident one person was
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were