John Lydon inducted the Sex Pistols, but the band refused to attend the ceremony or acknowledge the induction, complaining that they had been asked for large sums of money to attend. In September 2009 it was announced that PiL would reform, including earlier members Bruce Smith and Lu Edmonds, for a number of Christmas shows in the UK. Lydon financed the reunion using money he earned doing a UK TV commercial for Country Life butter. "The money that I earned from that has now gone completely—lock stock and barrel—into reforming PiL," said Lydon. In August 2010, Lydon played with Public Image Ltd
Sex Pistols band's second single, had been the final straw: "[Matlock] couldn't handle those kinds of lyrics. He said it declared us fascists." Though the singer could hardly see how anti-royalism equated with fascism, he claimed, "Just to get rid of him, I didn't deny it." Jon Savage suggests that Rotten pushed Matlock out in an effort to demonstrate his power and autonomy from McLaren. Matlock almost immediately formed his own band, Rich Kids, with Midge Ure, Steve New, and Rusty Egan. Matlock was replaced by Rotten's friend and self-appointed "ultimate Sex Pistols fan" Sid Vicious. Born John Simon Ritchie, later known