Arthur's Day that same September, MSN News reported that Spells Bar in Ballaghaderreen, Co. Roscommon in Ireland was celebrating "The Day Formerly Known As Arthur's Day. "Hot Press" photos – 2010: 1, 2 Arthur's Day Arthur's Day was an annual series of music events worldwide, originally organised by Diageo in 2009 to promote the 250th anniversary of its Guinness brewing company. The 2009 events took place, internationally, in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV. €6 million was pledged to the Arthur Guinness
Swan Brewery in order to support his six children. He saw the Swan River as the ideal place to build a brewery, as the Swan provided fresh, clean water for making the beer, hiring convicts as a source of cheap labour. Following Sherwood's death in 1874, the family offered the Swan Brewery for lease. The lease was taken up by the partnership of John Maxwell Ferguson and William Mumme, who appreciated the value of its pure water supply. In 1879 the Swan Brewery was moved to a site at the foot of Mount Eliza not far from the Stanley Brewery and another