John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols complicated and defanged, the Sex Pistols' generational shift caused a real revolution." Although much of the Sex Pistols' energy was directed against the establishment, not all of rock's elder statesmen dismissed them. Pete Townshend of the Who said: When you listen to the Sex Pistols, to "Anarchy in the U.K." and "Bodies" and tracks like that, what immediately strikes you is that "this is actually happening." This is a bloke, with a brain on his shoulders, who is actually saying something he "sincerely" believes is happening in the world, saying it with real venom, and real passion. It touches you