Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Thriller (Michael Jackson album) the opinion that he was a "musical phenomenon" and that "in the world of pop music, there is Michael Jackson and there is everybody else". Jackson changed the way the industry functioned: both as an artistic persona and as a financial, profitable entity. His attorney John Branca observed that Jackson achieved the highest royalty rate in the music industry to that point: approximately $2 (US$ in dollars) for each album sold. As a result, Jackson earned record-breaking profits from compact disc sales and from the sale of copies of the documentary, "The Making of Michael Jackson's Thriller", produced by Jackson