Christmas Price Index chose the items in the popular Christmas carol "The Twelve Days of Christmas" as its market basket: a partridge in a pear tree, two turtle doves, three French hens, four calling birds, five gold(en) rings, six geese, seven swans, eight maids, nine dancing ladies, ten leaping lords, eleven pipers, and twelve drummers. According to tradition, the purchasing of the items begins on December 26 and ends on January 6. PNC compiles both a "Christmas Price Index" and "The True Cost of Christmas." The "Christmas Price Index" is calculated by adding the cost of the items in the song. The "True
Christmas gift With the Christmas season lasting twelve days according to the kalendar of many Christian Churches, a gift is given for each of the twelve days of Christmastide in some cultures, while in other Christian households, gifts are only given on Christmas Day or Twelfth Night, the first and last days of the Christmas season, respectively. The tradition was also embraced by retailers, for whom the weeks and, eventually, the entire month before Christmas became a very profitable period. Around the turn of the 20th century retailers started directing marketing efforts at children in the hopes that they would entice the