Christmas in the American Civil War "the best recruiting sergeant the North ever had". Nast was not the only one to use Christmas as a propaganda tool. On the Union side, "The New York Herald" also engaged in propaganda. One illustration published in the paper included Santa Claus fuming that he could not reach southern children, due to the northern blockade. On the Confederate side, "The Richmond Examiner" described Santa to its young readers as "a Dutch toy monger" who was a New York/New England "scrub" and Hottentot that had nothing to do with traditional Virginian celebrations of Christmas. Even through the war was over, Nast
Condé Nast acquisitions. On October 31, 2006, Condé Nast acquired the content aggregation site Reddit, which was later spun off as a wholly owned subsidiary in September 2011. On May 20, 2008, the company announced its acquisition of a popular technology-oriented website, "Ars Technica". In July 2010, Robert Sauerberg became Condé Nast's president. In May 2011, Condé Nast was the first major publisher to deliver subscriptions for the iPad, starting with "The New Yorker"; the company has since rolled out iPad subscriptions for nine of its titles. In the same month, Next Issue Media, a joint venture formed by five U.S. publishers