Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Chomp (search engine) app. Chomp acquired over 300,000 users in the first eight weeks after its launch. Chomp received seed funding of $565,000 in November 2009. By March 2010 it received a series A round of funding, of $2 Million. Investors included BlueRun Ventures, Ron Conway, Brian Pokorny, and David Lee. At this time, Chomp made further improvements to its search engine by enhancing its search functionality. By February 2011 Chomp brought its search to the Android platform and released its Android app. This provided an improved experience from the existing search capabilities found in the Android market. By May 2011, the number