Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Broadcasting Act 1990 has a tendency to polarise opinion very strongly. One initially less-obvious effect of the Act was that technical standards ceased to be monitored & enforced by the regulatory body along with the programme content. Broadcasting Act 1990 The Broadcasting Act 1990 is a law of the British parliament, initiated in part due to a 1989 European Council Directive (89/552), also known as the Television Without Frontiers directive. The aim of the Act was to liberalise and deregulate the British broadcasting industry by promoting competition; ITV, in particular, had earlier been described by Margaret Thatcher as "the last bastion of restrictive