LOT Polish Airlines Flight 5055 "Good night! Goodbye! Bye, we're dying!"). All 172 passengers and 11 crew died as the aircraft broke apart and crashed. After the crash of the Il-62 operating as LOT Polish Airlines Flight 007, the airline had started replacing its Ilyushin Il-62s with the more modernized Ilyushin Il-62M version. These had newer engines (Soloviev D-30 instead of Kuznetsov NK-8), but both of these turbofan engines shared the same critical point — low pressure turbine and engine shaft design and construction. According to the Polish investigatory commission, the cause of the crash was the disintegration of an engine shaft due to faulty
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product