Geely Borui Geely Borui The Geely Borui is a large family car produced by Chinese automaker Geely produced since April 2015. In the 2011 Shanghai Motor Show, Volvo unveiled the Concept Universe. However, that concept was cancelled after Peter Horbury left Volvo as he joined Geely as vice president of design in 2012. The Geely KC concept was unveiled in April 2013 at the Shanghai Auto Show; the designers already started off the project 2 years ago in 2011. The design of the Borui is based on the KC Concept unveiled at the 2013 Shanghai Auto Show; Peter took the idea of
Emgrand EC7 EC7 was officially launched in South Africa in 2013. It's sold at R149,000. In Sri Lanka, Emgrand EC7 is sold under the Micro Emgrand brand which is owned by Geely. The car was scheduled to be launched into the United Kingdom market in late 2012. Geely set-up Geely Auto UK, which is a jointly-held subsidiary of Manganese Bronze Holdings which also owns taxi specialist LTI. Geely Auto UK Ltd will be based in Coventry. In partnership with Manganese Bronze, Geely started setting up a 40-strong dealer organisation, choosing small family-style garages to sell the cars, described as: "The sort of