Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Great Yorkshire Brewery local pubs. In 1994, the first building of the expanding new brewery was built on farmland behind the New Inn. Within a year production had doubled and the brewery released its first bottle-conditioned beer. The Great Yorkshire brewery produces a variety of alcoholic drinks such as traditional lager, cider, golden ale and porter. It also brews a selection of craft beers or IPAs as well as special blends. On St George's Day, 23 April 2008, the brewery released a new beer named "Yorkshire Warrior". The beer was produced to celebrate the proud achievements of the Yorkshire Regiment and to commemorate