Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
National Signing Day out a picture of himself with Penn State head coach Joe Paterno during the press conference and announced his decision to sign with Penn State. National Signing Day National Signing Day, usually the first Wednesday of February, has traditionally been the first day that a high school senior can sign a binding National Letter of Intent for a collegiate sport with a school that is a member of the United States National Collegiate Athletic Association (NCAA). Although all NCAA sports have at least one National Signing Day, and most have two, College Football’s is by far the most widely followed