Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Michael Jackson's Thriller (music video) it "continues to be considered the greatest video ever by just about everyone." Gil Kaufman of MTV described the video as "iconic" and felt that it was one of Jackson's "most enduring legacies". Kaufman also noted that the music video was the "mini-movie that revolutionized music videos" and "cemented Jackson's status as one of the most ambitious, innovative pop stars of all time". "Michael Jackson's Thriller" was named the "greatest video" by MTV in 1999, and by VH1 and "Time" in 2001. In a poll of over one thousand users conducted by Myspace in 2010, it was voted the most