Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
British Forces Broadcasting Service TV (and Forces Radio BFBS) on satellite Eutelsat 10A (10°E). British Forces Broadcasting Service The British Forces Broadcasting Service (BFBS) provides radio and television programmes for Her Majesty's Armed Forces, and their dependents worldwide. Editorial control is independent of the Ministry of Defence and the armed forces themselves. It was established by the British War Office (now the Ministry of Defence) in 1943. In 1944, it was managed by Gale Pedrick. Originally known as the Forces Broadcasting Service (FBS), it was initially under the control of the British Army Welfare Service, with its first effort, the Middle East Broadcasting Unit,