Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Medal "In Commemoration of the 250th Anniversary of Leningrad" childcare facilities. Award was conditional to having resided in the city of Leningrad or its suburbs for a minimum of 5 years. The Medal "In Commemoration of the 250th Anniversary of Leningrad" was awarded on behalf of the Presidium of the Supreme Soviet of the USSR by the Executive Committee of the Council of People's Deputies of the City of Leningrad. It was worn on the left side of the chest and in the presence of other orders and medals of the USSR, immediately after the Medal "In Commemoration of the 800th Anniversary of Moscow". When worn in the presence