Coca-Cola FEMSA a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013. The company reported revenues of US$ 9.6 billion for 2015. On Coca-Cola FEMSA's 2011 venture into the coffee vending market: On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in
Coca-Cola Orange make the beverage more competitive with other major brands that were crossing over into the health conscious market. The product is extremely popular and successful overseas, but in the United States, it is only available in Coca-Cola Freestyle fountain machines (since 2009). It lists "orange fruit from concentrate (1%)" in the ingredients. Coca-Cola Orange went on sale in Japan in November 2014, though the Japanese version contained no actual fruit juice. Coca-Cola Orange Coca-Cola Orange, in some markets Coca-Cola with Orange, was a variation of Coca-Cola available for a limited time, that was flavoured with orange. It was introduced in