Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) Landis, "The earth-shattering success of "Michael Jackson’s Thriller" was a surprise to everyone but Michael." The success transformed Jackson into a global phenomenon, a dominating force in pop culture, and cemented Jackson's status as the "king of pop". At the 1984 MTV Video Music Awards, "Thriller" won the awards for Viewers Choice, Best Overall Performance and Best Choreography, and was nominated for Best Concept Video, Best Male Video and Video of the Year. In 1982, the National Coalition on Television Violence (NCTV) classified more than half of 200 MTV music videos surveyed as "too violent", including "Thriller" Jackson's duet with