Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
International Day for the Elimination of Racial Discrimination International Day for the Elimination of Racial Discrimination The International Day for the Elimination of Racial Discrimination is observed annually on 21 March. On that day, in 1960, police opened fire and killed 69 people at a peaceful demonstration in Sharpeville, South Africa, against the apartheid pass laws. Proclaiming the day in 1966, the United Nations General Assembly called on the international community to redouble its efforts to eliminate all forms of racial discrimination. In South Africa, Human Rights Day is a public holiday celebrated on 21 March each year. This day commemorates the lives that have been lost to