History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Birmingham West Suburban Railway re-opened as part of this scheme and a new station was opened at University, near the site of the former Somerset Road station. The line was electrified in the early 1990s by British Rail. In 1861, John Cadbury's sons Richard and George had taken over 'Cadbury Brothers of Birmingham,' then based in central Birmingham at Bridge Street. Noticing the development of the BWSR, the Cadbury Brothers began a search for land on which to develop a factory. At the time, their milk was delivered on canal barges, mainly via the Worcester and Birmingham Canal, while their cocoa was delivered either