Gary Moore an undisclosed amount (supposedly $2 million US). Another guitar Moore was associated with was a red 1961 Fender Stratocaster, which Moore had purchased in 1981. The guitar was almost sold to Greg Lake, ex of Emerson, Lake and Palmer, who was originally viewing the guitar, but Moore had tried it out and liked the sound of the guitar acoustically. Lake passed on the guitar as it was not in pristine condition, and so Moore made a deal. The Red Strat, also known as the Pink Strat, was extensively used by Moore on "Corridors of Power" along with many other recording
David J. Moore in 1979. Mr. Moore founded 24/7 Real Media in 1995, took it public in 1998 and sold it to WPP in 2007 for $649 million. In 2009 he was elected Chairman of IAB. Mr. Moore is an avid sportsman - he swam, as a member of a six-person relay, across both the English Channel and around the Island of Manhattan. David Moore began competitively swimming in 2002 and has participated in numerous triathlons and marathons, including an Ironman Triathlon in 2003. "We simply refused to give up" in response to why his company 24/7 Real Media survived and prospered. David