Bay of Plenty increasing traffic congestion in Tauranga. Due to this growth, a new highway network is being planned and constructed in Tauranga to join with its current network spanning on the western side of the city. The New Zealand Transport Agency, in conjunction with Environment Bay of Plenty, Tauranga City and the Western Bay of Plenty District Councils, is planning to build an Eastern Motorway bypassing Te Puke, a Western Motorway bypassing Omokoroa and a smaller Southern Motorway. The Bay of Plenty is represented in several domestic sporting competitions. The Bay of Plenty Rugby Union oversees the Bay of Plenty Steamers, who
Bay of Plenty in the region struggled: the climate was ill-suited to sheep farming and the geography was inaccessible, further hindered by a lack of infrastructure. By the end of the century the population had started to dwindle. But after experimenting with different crops, settlers found success with dairy production. Dairy factories sprang up across the Bay of Plenty in the 1900s, with butter and cheese feeding economic prosperity throughout the early 20th century; local Māori continued to live on the fringe of this prosperity. Timber also became a major export in the 1950s, as kiwifruit did later. The present Bay of Plenty