Bay of Plenty the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatane is located in the centre of the coast. Other towns of note include Waihi Beach, Katikati, Maketu, Pukehina Beach and Opotiki. Most of the population along the coast is concentrated in the western and central parts of the shore; the eastern part is sparsely populated hill country. In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New
Bay of Plenty Steamers distinction of being the first side to ever win the NPC when it triumphed in 1976. From the heights of '76 came the depths of 1977 with relegation to the second division, but came straight back up the following year. Fortunes fluctuated until 1991 when defeat by King Country sent the Bay back to Division II where it remained until the 2000 season. The Steamers defeated second division rivals Nelson Bays in a titanic final at the Tauranga Domain in late October 2000, and returned to the top division for the first time in ten years. Bay of Plenty began