LOT Polish Airlines Flight 5055 accident's cause was similar to that of LOT Polish Airlines Flight 007's crash seven years earlier. After the disaster of Flight 007, the Polish investigatory commission established that its engine shaft disintegration was the result of metal fatigue; improper alloy preparation resulting in a defective mechanism which was less resistant to fatigue; and a faulty design of the engine shaft. Detection of these faults was possible only after complete disassembly of the engine and detailed analysis of all its elements, and as such was beyond the capabilities of aircraft maintenance personnel. These concerns were addressed by the Polish Government's Special
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product