LOT Polish Airlines was a result of his government's policy. He also accused the previous Civic Platform government of leading the airline to either bankruptcy or "accelerated privatisation". In August 2018, the Croatian government proposed that LOT take over their national airline, Croatia Airlines. The Romanian national airline, TAROM, is also interested in cooperation or merger with LOT. Polish Airlines LOT has a dense European network in addition to flights in Asia, the Middle East and North America. LOT Polish Airlines codeshares with the following airlines: As of December 2018, the LOT Polish Airlines fleet consists of the following aircraft: • On 8
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product