Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Search Technologies services. Their customers include Booz Allen Hamilton, Library of Congress, Lenovo, U.S. Government Printing Office, and Unilever. The company has experienced steady, rapid growth since its founding which is attributed to their sole focus on implementing search solutions for clients. In December 2009, Search Technologies acquired InfoSolutions Inc., a Cincinnati-based company also focused on search engine solutions. In January 2015, Search Technologies acquired INCAD, a Prague-based provider of enterprise search solutions. In August 2017, Accenture acquired Search Technologies for an undisclosed amount. Search Technologies has been a Microsoft GOLD certified partner since 2008, with specific competencies in Search and Digital