Geely Borui Geely Borui The Geely Borui is a large family car produced by Chinese automaker Geely produced since April 2015. In the 2011 Shanghai Motor Show, Volvo unveiled the Concept Universe. However, that concept was cancelled after Peter Horbury left Volvo as he joined Geely as vice president of design in 2012. The Geely KC concept was unveiled in April 2013 at the Shanghai Auto Show; the designers already started off the project 2 years ago in 2011. The design of the Borui is based on the KC Concept unveiled at the 2013 Shanghai Auto Show; Peter took the idea of
Geely was launched in 2009 as a medium to high-end luxury brand. Products sold under the Emgrand brand included: Launched in 2010 and replacing the Shanghai Maple brand, the company claimed Englon () emulated classic, British style, and its model line included a TX4 sold on the Chinese market. Some of its cars were built by Geely subsidiary Shanghai LTI. As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company. Gleagle () was an entry-level brand. Some Gleagle cars, such as the Gleagle Panda, were available for