Cadbury as a cost-saving measure. In 1992, the company leased the space for £55 per ; by 2002 this had reached £68.75 per square foot. Bournville employs almost 1,000 people. In 2014, Mondelez announced a £75 million investment in the site. Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by the company anywhere in the world starts life at the Birmingham plant. The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK.
Cadbury as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising. The Cadbury signature logo is derived from the signature of William Cadbury. It was adopted as the worldwide logo in the 1970s. Cadbury famously trademarked the colour purple for chocolates with registrations in 1995 and 2004. However, the validity of these trademarks is the matter of an ongoing legal