Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) film with a budget much larger than previous music videos. Jackson's record company refused to finance it, believing "Thriller" had peaked, so a making-of documentary, "Making Michael Jackson's Thriller," was produced to receive financing from television networks. "Michael Jackson's Thriller" was launched to great anticipation and played regularly on MTV. It doubled sales of "Thriller", helping it become history's bestselling album, and sold over a million copies on VHS, becoming the bestselling videotape at the time. It is credited for transforming music videos into a serious art form, breaking down racial barriers in popular entertainment, and popularizing the making-of documentary