Bay of Plenty Rugby Union Bay of Plenty Rugby Union The Bay of Plenty Rugby Union ("also referred to as "Bay of Plenty" or "BOPRU"") is the governing body for rugby union in a portion of the Bay of Plenty Region of New Zealand. Its colours are dark blue and yellow in a hooped design. The BOPRU govern the running of the Bay of Plenty representative team which have won New Zealand's first-tier domestic competition National Provincial Championship ("Air New Zealand Cup" and "ITM Cup") once. Their most recent victory was the 1976 competition, they were the first side to win the competition. Bay of
Bay of Plenty is emerging as a major regional source of electricity. Tourism is the other notable industry, accounting for 15% of the region's GDP from March 2000 to 2004. Overall economic growth in the Bay of Plenty averaged 2.1% between March 2000 and 2004, compared with the national rate of 3.5%, although per capita real GDP growth in the five years to March 2003 matched the national growth rate at an averaged 2.3%. In the 2006 Census, the median annual income was $22,600, below the national median of $24,400. Further, 45.4% of people aged 15 years or older earned an annual income