Looking for Eric for Cherry. The film was shot on location in Greater Manchester by Loach's company Sixteen Films. The film competed in the main competition at the 62nd Cannes Film Festival. It had its UK premiere on 1 June in Lowry Outlet Mall in Salford Quays, attended by Eric Cantona, and was the gala presentation at the opening night of the Sydney Film Festival on 3 June. The film was released in the United Kingdom and Ireland on 12 June. The film was scheduled to be shown at the Melbourne International Film Festival, but five days before opening night Loach withdrew it
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