Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Edward Cadbury in 1914. Books: Articles, a selection: Edward Cadbury Edward Cadbury (1873 – 21 November 1948) was a British chairman of Cadbury Brothers, business theorist, and philanthropist, known for his pioneering works on management and organisations. Edward Cadbury was the eldest son of George Cadbury and his first wife Mary (née Tylor). He grew up in the house which is now occupied by the Woodbrooke Quaker Study Centre near Birmingham, England, and around 1890 studied in London and Germany. Cadbury joined the family business of Cadbury Brothers in 1893, becoming a managing director in 1899 and chairman in 1937, retiring in