Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Bay of Plenty rugby league team Alex Chan. The Stags drew players from both the Bay of Plenty Rugby League and the Coastlines Rugby League competitions. Between 2004 and 2008 they were represented by the Waicoa Bay Stallions in the Bartercard Cup. The Stallions represented the Waikato Rugby League and Coastlines Rugby League as well as the Bay of Plenty Rugby League. In 2008 and 2009 the Bay of Plenty provincial side competed in the National Provincial Competition. Former Kiwis coach Graham Lowe was the coach of the side for 2008. In 2009 they did not win a game and finished sixth. Bay of Plenty rugby