Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) alone. When the album was completed, both Jones and Jackson were unhappy with the result and remixed every song, spending a week on each. Jackson was inspired to create an album where "every song was a killer" and developed "Thriller" with that in mind. Jones and songwriter Rod Temperton gave detailed accounts of what occurred for the 2001 reissue of the album. Jones discussed "Billie Jean" and why it was so personal to Jackson, who struggled with obsessed fans. Jones wanted to shorten the long introduction, but Jackson insisted that it remain because it made him want to dance. The