LOT Polish Airlines Flight 16 LOT Polish Airlines Flight 16 LOT Polish Airlines Flight 16 was a passenger flight which made an emergency landing at Warsaw Chopin Airport, Poland, on 1 November 2011 after its landing gear failed to extend. All 231 aboard survived without any significant injuries. The aircraft involved, a Boeing 767-300ER, was operating as LOT Polish Airlines' scheduled international service from Newark Liberty International Airport, New Jersey, to Warsaw. The preliminary report found that a hydraulic leak occurred shortly after takeoff, which resulted in loss of all the hydraulic fluid that powered the primary landing gear system. It was classified as an
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product