Bing (search engine) focusing on Bing's search features and functionality. The ads claim that Bing does a better job countering "search overload". Bing has been heavily advertised as a "decision engine", though thought by columnist David Berkowitz to be more closely related to a web portal. Bing Rewards was a loyalty program launched by Microsoft in September 2010. It was similar to two earlier services, SearchPerks! and Bing Cashback, which were subsequently discontinued. Bing Rewards provided credits to users through regular Bing searches and special promotions. These credits were then redeemed for various products including electronics, gift cards, sweepstakes, and charitable donations. Initially,
Search Engine Watch Search Engine Watch Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month. In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.