Fry's Turkish Delight using dairy milk chocolate with a slightly different Turkish centre, in the familiar block bar form. As of August 2010 production of Fry's Turkish Delight (along with other products such as Fry's Peppermint Cream, Crunchie etc.) for the UK market is based in Poland. They also now contain no artificial colours (changed from E129 Allura Red AC to natural E160a carotenes and E162 Beetroot Red.) In New Zealand they are still made with artificial colours. From the late 1950s the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. Among those appearing in such
Product planning can be used to define consumer segmentations in relation to a product brand or understand the dimensions which differentiate between brands . The second one is new product development . For instance, product, packaging, positioning and advertising information can be collected through researching to confirm a new product proposition . The third one is diagnostic studies which is used to determine to what extent the brand image has changed since the start of an advertising campaign. (Gordon,Wendy,1943) . The methods of qualitative research can be departed into observation and focus groups . Nowadays, observation is used wherever people think that