John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Richard Hell and the Voidoids Palominos leader Anton Fier. The Voidoids are considered to have pioneered the "punk look" and studded appearance which also became popular later on in the UK via the Sex Pistols. Sex Pistols' front man John Lydon/Johnny Rotten disputes the Voidoids influence on British punk appearance. Richard Hell and the Voidoids Richard Hell and the Voidoids were an American punk rock band, formed in New York City in 1976 and fronted by Richard Hell, a former member of the Neon Boys, Television and the Heartbreakers. Kentucky-born Richard Meyers moved to New York City after dropping out of high school in 1966,