Christmas in July of July (Canada Day on July 1 in Canada and American Independence Day on July 4 in the United States) and Labor/Labour Day (the first Monday in September for both the US and Canada), leaving a stretch of about two months with no holidays (some Canadian provinces hold a Civic Holiday, but neither Canada nor the United States has ever recognized a national holiday during that month). The late July period provides relatively few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the "back to school" shopping
The Jerry Lewis MDA Labor Day Telethon ways to get the message out. A French-language telethon for MDA Canada was televised in Quebec concurrently with the American show in the late-1980s on the Radio-Québec network (now Télé-Québec); first televised in 1987, this telethon was hosted by entertainer Michel Louvain. In Puerto Rico, WKAQ-TV presents their own local telethon for MDA, "Sentimiento Telemaratón", generally broadcast the first or second Sunday after Labor Day, usually from 11 a.m. to 8 p.m. Atlantic Time. As with the English version, the telethon features local and international celebrities, plus information on the organisation, the diseases and the people that rely on MDA's