Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Signing of the Treaty of Lisbon Signing of the Treaty of Lisbon The signing of the Treaty of Lisbon took place in Lisbon, Portugal, on 13 December 2007. The Government of Portugal, by virtue of holding Presidency of the Council of the European Union at the time, arranged a ceremony inside the 15th-century Jerónimos Monastery, the same place Portugal's treaty of accession to the European Union (EU) had been signed in 1985. Representatives from the 27 EU member states were present, and signed the Treaty as plenipotentiaries, marking the end of negotiations that began in 2001. In addition, for the first time an EU treaty was