Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Deborah Cadbury 19th century England when Quakers owned such companies as Wedgwood, Clarks, Bryant and May's, Huntley and Palmers and "helped shape the course of the Industrial Revolution" with a focus on product quality and wealth creation that funded social projects. It then focuses on the expansion of the chocolate business as new products were developed with Cadbury, Fry, Rowntree, Van Houten, Lindt, Nestlé, and Hershey all competing for global market shares. Despite its philanthropic roots, the Cadbury company itself (founded by the author's distant relatives, George and Richard Cadbury) is eventually taken over by Kraft. "Chocolate Wars" was second on "The