Bing (search engine) manner in which search engines "spider" Internet resources to add them to their database, as well as cloud computing. On July 31, 2009, The Laptop Company, Inc. stated in a press release that it would challenge Bing's trademark application, alleging that Bing may cause confusion in the marketplace as Bing and their product BongoBing both do online product search. Software company TeraByte Unlimited, which has a product called BootIt Next Generation (abbreviated to BING), also contended the trademark application on similar grounds, as did a Missouri-based design company called Bing! Information Design. Microsoft contended that claims challenging its trademark were
Search engine privacy legal framework for privacy protections in terms of search engines has been put in place. However, scholars do write about the implications of existing laws on privacy in general to inform what right to privacy search engine users have. As this is a developing field of law, there have been several lawsuits with respect to the privacy search engines are expected to afford to their users. The Fourth Amendment is well known for the protections it offers citizens from unreasonable searches and seizures, but in "Katz v. United States" (1967), these protections were extended to cover intrusions of privacy of