Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) of not financing music videos itself, instead expecting record companies to pay for them. However, after Showtime, then a new channel, agreed to pay half the budget, MTV agreed to pay the rest, justifying the expenditure as financing for a motion picture and not a music video. MTV paid $250,000 for the exclusive rights to show the documentary; Showtime paid $300,000 for pay-cable rights. Jackson covered additional costs, for which he would be reimbursed. Vestron Music Video offered to distribute "Making Michael Jackson’s Thriller" on VHS and Betamax; this was a pioneering concept, as most videos at the time were