Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Thriller (Michael Jackson album) Lady in My Life" by Rod Temperton, both gave the album a stronger R&B direction; the latter song was described as "the closest Jackson has come to crooning a sexy, soulful ballad after his Motown years" by J. Randy Taraborrelli. Jackson had already adopted a "vocal hiccup" (first used in 1973 on "It's Too Late to Change the Time"), which he continued to implement in "Thriller". The purpose of the hiccup—somewhat like a gulping for air or gasping—is to help invoke a certain emotion, be it excitement, sadness or fear. The cover for "Thriller" features Jackson in a white suit