Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Behind the Mask (Michael Jackson song) during the "Thriller" sessions, and brought it to Michael Jackson, who had recorded the song, added an extra melody line and a few extra lyrics to Chris Mosdell's original. Mosdell has said of the collaboration, "when Michael Jackson took it, he made it into a love song about a woman. It was a completely different premise to me, I was talking about a very impersonal, socially controlled society, a future technological era, and the mask represented that immobile, unemotional state. But hey, I let him have that one." An agreement to share the royalties equally between Sakamoto, Mosdell and Jackson