Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Database search engine logical queries such as the use of multi-field Boolean logic, while full-text searches do not. "Crawling" (a human by-eye search) is not necessary to find information stored in a database because the data is already structured. Indexing the data allows for faster searches. Database search engines are usually included with major database software products. Database search technology is used by large public and private entities including government database services, e-commerce companies, online advertising platforms, telecommunications service providers and other consumers with a need to access information in large repositories. Database search engine A database search engine is a search engine