Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson for every album sold, and was making record-breaking profits from sales of his recordings. The videocassette of the documentary "The Making of Michael Jackson's Thriller" sold over 350,000 copies in a few months. The era saw the arrival of novelties such as dolls modeled after Jackson, which appeared in stores in May 1984 at a price of $12. Biographer J. Randy Taraborrelli writes that ""Thriller" stopped selling like a leisure item—like a magazine, a toy, tickets to a hit movie—and started selling like a household staple." In 1985, "The Making of Michael Jackson's Thriller" won a Grammy for Best Music