Bay of Plenty (New Zealand electorate) Bay of Plenty (New Zealand electorate) Bay of Plenty is a New Zealand electoral division returning one member to the New Zealand House of Representatives. The current representative is Todd Muller of the National Party, first elected at the . He replaced Tony Ryall, also of the National Party, who retired after representing the seat since . In the 1892 electoral redistribution, population shift to the North Island required the transfer of one seat from the South Island to the north. The resulting ripple effect saw every electorate established in 1890 have its boundaries altered, and eight electorates were established
Bay of Plenty in the region struggled: the climate was ill-suited to sheep farming and the geography was inaccessible, further hindered by a lack of infrastructure. By the end of the century the population had started to dwindle. But after experimenting with different crops, settlers found success with dairy production. Dairy factories sprang up across the Bay of Plenty in the 1900s, with butter and cheese feeding economic prosperity throughout the early 20th century; local Māori continued to live on the fringe of this prosperity. Timber also became a major export in the 1950s, as kiwifruit did later. The present Bay of Plenty