Arthur's Day Arthur's Day Arthur's Day was an annual series of music events worldwide, originally organised by Diageo in 2009 to promote the 250th anniversary of its Guinness brewing company. The 2009 events took place, internationally, in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV. €6 million was pledged to the Arthur Guinness Fund at the time. The so-called celebration was endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter Guy Ritchie, footballer and Guinness football ambassador
John Smith's Brewery venues. It is a nitrogenated version of the pasteurised beer, which was renamed to John Smith's Original in order to differentiate the two products. In 2005, Scottish & Newcastle claimed that John Smith's was available in 40,000 outlets across the United Kingdom. In 2007, Scottish & Newcastle moved production of John Smith's Cask from Tadcaster to Burtonwood near Warrington, and production of John Smith's Magnet to Camerons Brewery of Hartlepool. In 2008 three limited edition beers were released to celebrate the 250th anniversary of the brewery. In 2010 Heineken discontinued production of cask conditioned John Smith's Magnet, although it remains