Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Emgrand later shown at the 2010 Beijing Auto Show. Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE. Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a Mid-size sedan previewing the Emgrand EC9 production model. Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the Geely Borui. Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang. Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010.