Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Michael A. Jackson be erroneous..." Information system design was in need of a structured approach. In 1964 Jackson joined the new consultancy firm John Hoskyns and Company in London, before founding his own company Michael Jackson Systems Limited in 1971. In the 1960s he had started his search for "more reliable and systematic way of programming." He contributed to the emerging modular programming movement, meeting Larry Constantine, George H. Mealy and several others on a 1968 symposium. In the 1970s, Jackson developed Jackson Structured Programming (JSP). In the 1980s, with John Cameron, he developed Jackson System Development (JSD). Then, in the 1990s, he