Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Search engine privacy credit cards, they had a significant aversion to purchasing products from sites that did not offer the level of privacy they wanted, indicating that consumers value their privacy monetarily. Many individuals and scholars have recognized the ethical concerns regarding search engine privacy. The collection of user data by search engines can be viewed as a positive practice because it allows the search engine to personalize results. This implies that users would receive more relevant results, and be shown more relevant advertisements, when their data, such as past search queries, location information, and clicks, is used to create a profile for