Back to school (marketing) which is unusual in that it starts its school year in spring, the back to school sales are traditionally held in late March. In Canada and the United States, back to school shopping is associated with Labor Day, which falls on the first Monday of September. While Labor Day is a widely-observed holiday, it has no official celebration. Labor Day has since become symbolic as the unofficial "end of summer". Most schools and colleges begin their school year around this time, so the holiday has become a back to school shopping tradition. much as Memorial Day and Victoria Day, and
The Jerry Lewis MDA Labor Day Telethon the first hour of the show. Following the tribute, Lewis introduced McMahon's wife, Pamela, who was in the audience. During the telethon for that year, Jann Carl assumed McMahon's duties during Lewis's hours on-air, while Shawn Parr billboarded the start and end of each segment. For most of its run, the telethon ran live for 21½ hours, ending at 6:30 p.m. ET on Labor Day Monday. During the 2000s, the telethon would end its national segments shortly before 6 p.m. ET, with any remaining time going to the stations. In recent years, more "Love Network" stations opted not to show