Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Personal relationships of Michael Jackson also said that she and Jackson "would play like little kids" when working on the ”Thriller” video (1983), as she recalled how he was clearly "into Brooke Shields" and kept on teasing her about Shields' visiting the set. In 1974, a 16-year-old Michael Jackson—who would later be dubbed "The King of Pop"—was introduced for the first time to Lisa Marie Presley at the MGM Grand Hotel and Casino in Paradise, Nevada by her father, "The King of Rock 'n' Roll", Elvis Presley. Lisa Marie was six at the time, and had been brought to the hotel to watch a show