Search engine marketing of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market. Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion involves a
Microsoft Entourage Spotlight search engine and AppleScript; however, the use of a monolithic database made it difficult to back up incrementally with Time Machine. Entourage also maintained a separate address book, but allowed synchronization of contacts and calendar events through Sync Services. Unlike the other applications in the Mac version of the Microsoft Office suite, Entourage did not share a name with its Microsoft Windows counterpart. Microsoft claimed that Entourage was intended "to address an entirely different audience". Entourage had its origins in Outlook Express 5 on the Mac, as well as Claris Emailer and contained "no ported code, and no Office