Santa Claus of Santa in parts of the U.S. A magazine article from 1853, describing American Christmas customs to British readers, refers to children hanging up their stockings on Christmas Eve for 'a fabulous personage' whose name varies: in Pennsylvania he is usually called 'Krishkinkle' but in New York he is 'St. Nicholas' or 'Santa Claus'. The author quotes Moore's poem in its entirety, saying that its descriptions apply to Krishkinkle too. As the years passed, Santa Claus evolved in popular culture into a large, heavyset person. One of the first artists to define Santa Claus's modern image was Thomas Nast, an
Condé Nast acquisitions. On October 31, 2006, Condé Nast acquired the content aggregation site Reddit, which was later spun off as a wholly owned subsidiary in September 2011. On May 20, 2008, the company announced its acquisition of a popular technology-oriented website, "Ars Technica". In July 2010, Robert Sauerberg became Condé Nast's president. In May 2011, Condé Nast was the first major publisher to deliver subscriptions for the iPad, starting with "The New Yorker"; the company has since rolled out iPad subscriptions for nine of its titles. In the same month, Next Issue Media, a joint venture formed by five U.S. publishers