Lynk & Co variations common used in the industry, each car will be ordered by the buyer and customized using equipment packages, though variations will be limited. Lynk & Co Lynk & Co is a Chinese-Swedish automotive brand owned by Zhejiang Geely Holding Group. Founded in 2016, its cars will be positioned between those of the Geely brand and Swedish brand Volvo, which was purchased by Geely in 2010. The focus of the brand is on internet connectivity and innovative purchasing models in certain markets, targeting the young professional demographic. The name Lynk is meant to evoke connectivity and communication. The Chinese name
Emgrand later shown at the 2010 Beijing Auto Show. Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE. Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a Mid-size sedan previewing the Emgrand EC9 production model. Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the Geely Borui. Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang. Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010.