Nachman Shai of United Jewish Communities (UJC ) and Director-General of UJC Israel. Prior to the 2009 elections he joined Kadima, saying "I think there is a time to come down from the stands and enter the playing field. I know the field well and I have been involved in many ways, but I decided this time to become a player". Kadima Chairwoman, Tzipi Livni, presented Shai at Kadima's Knesset faction, saying he was "part of the attractive face Kadima wants to show the electorate" and that he would be able to contribute to Kadima on issues pertaining to the Jewish world,
2013 Israeli legislative election Israeli media of Tzipi Livni's possible return to politics as the head of a new party of her own. Those reports eventually turned out to be true on 27 November, when the logo for her new party titled "Hatnuah - headed by Tzipi Livni" was initially published. At a press conference held during the same day, Livni officially announced the establishment of the Hatnuah party which would be headed by her and which would participate in the upcoming elections. "Hatnuah" (התנועה) means "The Movement" in Hebrew. Immediately after the establishment of Hatnuah party, seven Knesset members from the Kadima (Meir