West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Cadbury World opening were taken out, and new areas were added, including an Aztec-themed room and Old England room. Unlike the Cadbury World in Birmingham, it offers guided tours around the manufacturing area of the factory. On 16 February 2017, Amanda Banfield, Mondelez's area vice-president for Australia, New Zealand, and Japan, confirmed that Cadbury World Dunedin would remain open despite the company's decision to close the Dunedin factory by March 2018. She also confirmed that Mondelez was planning to redevelop the Cadbury World Dunedin site. In April 2018 Mondelez received permission to move Cadbury World to a separate building close to the