Premier Automotive Group protect their use of the name Land Rover. Ford sold Jaguar and Land Rover to Tata Motors in March 2008 for £1.15 billion. As part of Ford's sale of Jaguar and Land Rover to Tata Motors, the defunct Rover brand name was included, as well as the Daimler and Lanchester marques. Ford purchased Volvo's automotive division in 1999 while Volvo's commercial vehicles division became a separate company. Both share the use of symbols and trademarks. Geely was reported to have approached Ford in mid-2008 about a possible takeover of Volvo Cars. On 28 October 2009, Geely was named as the
Emgrand Emgrand Emgrand was an automobile marque owned by the Chinese automaker Geely. It was launched in August 2009 and discontinued in 2014, when its products were rebranded as Geely. The "Emgrand" marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle. The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. The second Emgrand production model, the Emgrand EC8, was launched in October 2010.