Santa suit Santa suit A Santa suit is a costume worn by a person portraying Santa Claus. The modern American version of the suit can be attributed to the work of Thomas Nast for "Harper's Weekly" magazine, although it is often correctly thought that Haddon Sundblom designed the suit in his advertising work for The Coca-Cola Company. Sundblom's work did standardize the western image of Santa, and popularized the image of the red suit with white fur trim. This has become the image of the American Santa, while in some European countries where Saint Nicholas remains popular, the outfit worn is closer
Thomas Nast most of his fortune in 1884 after investing in a banking and brokerage firm operated by the swindler Ferdinand Ward. In need of income, Nast returned to the lecture circuit in 1884 and 1887. Although these tours were successful, they were less remunerative than the lecture series of 1873. In 1890, Nast published "Thomas Nast's Christmas Drawings for the Human Race". He contributed cartoons in various publications, notably the "Illustrated American", but was unable to regain his earlier popularity. His mode of cartooning had come to be seen as outdated, and a more relaxed style exemplified by the work of