Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) gifted vocalist". "Rolling Stone" critic Stephen Holden likened his vocals to the "breathless, dreamy stutter" of Stevie Wonder, and wrote that "Jackson's feathery-timbred tenor is extraordinarily beautiful. It slides smoothly into a startling falsetto that's used very daringly." With the release of "Thriller", Jackson could sing low—down to a basso low C—but he preferred to sing higher because pop tenors have more range to create style. "Rolling Stone" critic Christopher Connelly wrote that Jackson was now singing in a "fully adult voice" that was "tinged by sadness". "P.Y.T. (Pretty Young Thing)", credited to James Ingram and Quincy Jones and "The