Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Search engine privacy is afforded the proper protections. The regulation became enforceable in May of 2018. Search engine privacy Search engine privacy is a subset of internet privacy that deals with user data being collected by search engines. Both types of privacy fall under the umbrella of information privacy. Privacy concerns regarding search engines can take many forms, such as search engines logging individual search queries, browsing history, IP addresses, and cookies of users and conducting user profiling in general. The collection of personally identifiable information of users is commonly thought of as a search engine "tracking" its users. This is controversial because