Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Brains Brewery Brains Brewery Brains (S. A. Brain & Company Ltd) is a regional brewery founded in 1882 in Cardiff, Wales, by Samuel Arthur Brain. The company controls more than 250 pubs in South Wales (particularly in Cardiff), Mid Wales and the West Country. The company took over Crown Buckley brewery in Llanelli in 1997 and Hancock's Brewery in 1999. Brains moved to the former Hancock's brewery just south of Cardiff Central railway station in 2000. The Old Brewery, in Cardiff city centre, has been developed into a modern bar and restaurant complex. The company produces a range of beers under the