John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Rotten: No Irish, No Blacks, No Dogs with that? Sometimes the absolute most positive thing you can be in a boring society is completely negative." Rotten: No Irish, No Blacks, No Dogs Rotten is a 1994 autobiographical book by John Lydon, co-authored by Keith Zimmerman and Kent Zimmerman. The book was named one of the 25 best rock memoirs by "Rolling Stone" magazine. "Rotten" chronicles the life of John Lydon aka "Johnny Rotten", lead singer of the Sex Pistols and PiL. In the book Lydon expresses condemnation towards former Sex Pistols, Malcolm McLaren, hippies, rich people, racists, sexists and the English political system. He says that "A