BBC Radio 1 part of a Guinness World Record attempt, in aid of Comic Relief. The pair stayed on air for 52 hours in total setting a new world record for 'Radio DJ Endurance Marathon (Team)’ after already breaking Simon Mayo's 12-year record for Radio 1's Longest Show of 37 hours which he set in 1999, also for Comic Relief. The presenters started on 16 March 2011 and came off air at 10:30am on 18 March 2011. During this Fearne Cotton made a bet with DJ Chris Moyles that if they raise over £2,000,000 she will appear on the show in a swimsuit.
BBC Radio 1 pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 1529 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991. Radio 1 was established in 1967 (along with the more middle of the road BBC Radio 2) as a successor to the BBC Light Programme, which had broadcast popular music and other entertainment since 1945. Radio 1 was conceived as a direct response to the popularity of offshore pirate radio stations such as Radio Caroline