Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
George Cadbury George Cadbury George Cadbury (19 September 1839 – 24 October 1922) was the third son of John Cadbury, a Quaker who founded Cadbury's cocoa and chocolate company in Britain. He worked at the school for adults on Sundays for no pay, despite only going to school himself until he was sixteen. Together with his brother Richard he took over the family business in 1861. In 1878 they acquired 14 acres (57,000 m²) of land in open country, four miles (6 km) south of Birmingham, where they opened a new factory in 1879. He rented 'Woodbrooke' - a Georgian style mansion