Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Bay of Plenty Steamers All Blacks. Bay of Plenty has a proud history of rising to the occasion for major matches, on many occasions, often as part of combined teams in the first half of the 20th century, the Bay has pushed touring teams to the limit in memorable encounters that have ranked as the toughest provincial matches on tour. Although often gallant in defeat the Bay has also recorded some memorable victories over stronger opposition – the 1982 Wallabies were thrashed by 40–16 in Rotorua a week after having defeated the All Blacks, and again in 1990 the same nation was lowered 12–4.