West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
William Adlington Barrow Cadbury Cadbury (1900–1999). He died at Bromsgrove, Worcestershire, aged 90. William Adlington Barrow Cadbury William Adlington Cadbury (17 February 1867 – 8 July 1957), was an English businessman affiliated with his family company, Cadbury, which his grandfather, John Cadbury had founded. He was born in Edgbaston and educated at Quaker schools. He began working at Cadbury in 1887. In 1905 he commissioned the first Cadbury logo. In 1921, the Cadbury script logo was introduced, based on William Cadbury's signature. He married Geraldine Southall (later Dame Geraldine Cadbury) on 8 September 1891, at the Friends' meeting house in Birmingham. Their children were