Bay of Plenty the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatane is located in the centre of the coast. Other towns of note include Waihi Beach, Katikati, Maketu, Pukehina Beach and Opotiki. Most of the population along the coast is concentrated in the western and central parts of the shore; the eastern part is sparsely populated hill country. In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New
Radio Bay of Plenty station, broadcasting throughout the Bay Of Plenty on 93.7 MHz and at Ohope Beach on 100.1 MHz, with an additional frequency in Wanaka in the South Island on 93.0 MHz. It also streams online.Its programming includes Bayrock Breakfast with LJ, a Bayrock Workday themed show, a drive show, the Bayrock Hard Show every evening, and a late night Killa Kiwi and Midnight Metal shows. The station was previously broadcast throughout the Bay of Plenty of 97.7 and in Ohope Beach on 99.3. In summer 1993/1994 1XX ran an album rock format station, Bayrock 97.7FM. Bayrock went on the air on