Looking for Eric for Cherry. The film was shot on location in Greater Manchester by Loach's company Sixteen Films. The film competed in the main competition at the 62nd Cannes Film Festival. It had its UK premiere on 1 June in Lowry Outlet Mall in Salford Quays, attended by Eric Cantona, and was the gala presentation at the opening night of the Sydney Film Festival on 3 June. The film was released in the United Kingdom and Ireland on 12 June. The film was scheduled to be shown at the Melbourne International Film Festival, but five days before opening night Loach withdrew it
What What (In the Butt) singer for Queens Of The Stone Age and guitar player for Kyuss. In 2009, the creators of the video, and Samwell himself, claimed that a feature film called "What What (In the Butt): The Movie" was in the works. On November 12, 2010, Brownmark Films filed a copyright infringement lawsuit against MTV Networks, South Park Studios, and Viacom for their use of "What What in the Butt" in a 2008 "South Park" episode. In July 2011, a federal judge decided that South Park's use of the video fell under the fair use exception to copyright law, and thus the defendants