Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
2009 MTV Video Music Awards 2009 MTV Video Music Awards The 2009 MTV Video Music Awards took place on September 13, 2009, at Radio City Music Hall in New York City, honoring the best music videos from June 19, 2008, to June 29, 2009. Comedian Russell Brand hosted the event for the second time in a row. The awards were held a few months after Michael Jackson died. The VMAs dedicated the night to Jackson with an opening performance featuring a music video montage medley with dancers performing Jackson's choreography and concluding with a special appearance by Janet Jackson performing her duet "Scream" alongside footage