BBC Radio 1 part of a Guinness World Record attempt, in aid of Comic Relief. The pair stayed on air for 52 hours in total setting a new world record for 'Radio DJ Endurance Marathon (Team)’ after already breaking Simon Mayo's 12-year record for Radio 1's Longest Show of 37 hours which he set in 1999, also for Comic Relief. The presenters started on 16 March 2011 and came off air at 10:30am on 18 March 2011. During this Fearne Cotton made a bet with DJ Chris Moyles that if they raise over £2,000,000 she will appear on the show in a swimsuit.
BBC Radio 1 breakfast show continued to fall. In 2004 Cox was replaced by Chris Moyles. The newly rebranded breakfast show was known as The Chris Moyles Show and it increased its audience, ahead of The Today Programme on Radio 4 as the second most popular breakfast show (after The Chris Evans Breakfast Show hosted by Chris Evans). Moyles continued to use innovative ways to try to tempt listeners from the 'Wake up with Wogan' show; in 2006, for example, creating a 'SAY NO TO WOGAN' campaign live on-air. This angered the BBC hierarchy, though the row simmered down when it was clear