Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) to suggestions that Jackson was bowing to a white audience. "The Girl Is Mine" was followed by the hit single "Billie Jean", which made "Thriller" a chart-topper. Success continued with the single "Beat It", which featured guitarists Eddie Van Halen and Steve Lukather. The title track was released as a single and also became a hit internationally. On December 16, 2015, "Thriller" was certified 30× platinum by the Recording Industry Association of America, for shipments of at least 30 million units in the US. After the inclusion of streaming and tracks sales into the RIAA album awards in 2017, "Thriller"