Ka Mate another haka, "Kapa o Pango". Since the introduction of "Kapa o Pango" the longest sequence of "Ka Mate" performances by the All Blacks is nine, which occurred between 22 August 2009 and 12 June 2010. Between 1998 and 2006, Ngati Toa attempted to trademark "Ka Mate" to prevent its use by commercial organisations without their permission. In 2006 the Intellectual Property Office of New Zealand declined their claim on the grounds that "Ka Mate" had achieved wide recognition in New Zealand and abroad as representing New Zealand as a whole and not a particular trader. In March 2011 The NZ
International Intellectual Property Alliance International Intellectual Property Alliance The International Intellectual Property Alliance (IIPA), formed in 1984, is a private sector coalition of seven trade associations representing U.S. companies that produce copyright-protected material, including computer software, films, television programs, music, books, and journals (electronic and print media). It seeks to strengthen international copyright protection and enforcement by working with the U.S. government, foreign governments, and private-sector representatives. IIPA works closely with the U.S. Trade Representative in compiling the annual Special 301 reviews of foreign countries that the Office of the U.S. Trade Representative considers to have inadequate protection of intellectual property rights. IIPA was