Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
Radio Bay of Plenty as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988. The idea of a locally based and privately owned Eastern Bay of Plenty station was first floated in 1969, prompted by the efforts of pirate station Radio Hauraki, broadcasting to Auckland from boats in the Hauraki Gulf. One Double X was granted a broadcasting license in 1970, with the 1 in the call-sign signifying the upper North Island location, the first X representing private ownership and the second X chosen by