LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 was a plane that crash-landed about north of Rogóżno railway station, on 2 November 1988. In the accident one person was killed and several were seriously injured. The plane, an Antonov An-24W, registered SP-LTD, named "Dunajec", took off from Okęcie airport, Warsaw for regional flight 703 to Rzeszów-Jasionka Airport. It had 25 passengers on board (including the famous radio presenter Tomasz Beksiński) and four crew members. The captain was Kazimierz Rożek (with 30 years of experience) and the co-pilot was Waldemar Wolski. The emergency started about two minutes before the
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are