Nachman Shai of United Jewish Communities (UJC ) and Director-General of UJC Israel. Prior to the 2009 elections he joined Kadima, saying "I think there is a time to come down from the stands and enter the playing field. I know the field well and I have been involved in many ways, but I decided this time to become a player". Kadima Chairwoman, Tzipi Livni, presented Shai at Kadima's Knesset faction, saying he was "part of the attractive face Kadima wants to show the electorate" and that he would be able to contribute to Kadima on issues pertaining to the Jewish world,
2012 Kadima leadership election Another Kadima MK called the remarks "the opposite of prime ministerial." Livni said that candidates were welcome to bring up the issue at a party meeting. However, at the meeting Livni maneuvered to delay the primary for several months. Finally, on 19 January 2012, Livni set the primary date for 27 March 2012. A Haaretz article stated that the campaign will likely involve mudslinging and personal attacks that could further damage the party's standing. At a campaign rally, Livni was confident and said that Kadima under her leadership was best poised to defeat the incumbent Likud under Benjamin Netanyahu. Mofaz