John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Never Mind the Bollocks, Here's the Sex Pistols the non-album track "Satellite". Meanwhile, the Sex Pistols had been rejected by labels including CBS, Decca, Pye and Polydor, leaving only Virgin's offer. McLaren still hoped to sign with a major label, and posited issuing a one-off single with Virgin to increase the band's appeal to the larger record companies. Virgin owner Richard Branson refused, so on 18 May the Sex Pistols finally signed with Virgin. Two weeks later, the label rush-released "God Save the Queen" as a single. During promotion of the single, Rotten stated that work on the album was ongoing, and, obscuring Jones's assumption of bass duties,