Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Geely () (, ), a subsidiary of Geely, is listed on the Hong Kong Stock Exchange. On 13 February 2017, it became a constituent of the Hang Seng Index. Geely () means "auspicious" or "lucky" in Mandarin Chinese. Founding Geely in 1986 as a refrigerator maker with money borrowed from family, Li Shufu transformed the company into a success selling inexpensive products to Chinese consumers. After the purchase of a failing, state-run firm, Geely manufactured motorcycles in the mid-1990s. Small van production began in 1998, and a year later, it received state approval to manufacture automobiles. Car production began in 2002.