Bay of Plenty European and 14.6% identifying themselves as Māori. Other ethnic groups were under-represented in the region: 14.9% of the regional population was born overseas, compared with 22.9% nationally. English is the most widely spoken language. Te Reo Māori is the most common minority language, spoken by 9.6% of the population, compared with 4.1% nationally. The Bay of Plenty has a temperate, maritime climate, with warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range
Countries dependent on the Bay of Bengal country in the region. In countries such as Bangladesh, Sri Lanka and India, a primary reason for the increased emphasis on coastal aquaculture is the increase in foreign exchange earnings generated from shrimp farming. Thailand's Andaman coast is the largest hub of tourism in the region. Sri Lanka's tourism industry has seen growth despite decades of civil war in the country's north. Bangladesh and India have significantly developed their domestic tourism industries, such as in Cox's Bazar. South India's renowned temple cities, such as Tanjore, are located near the Bay of Bengal. In Bangladesh, the notable mosque city of Bagerhat