Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Day of the Doctor Options. The technique of using Dalek toys as models for filming was a common method of presenting entire armies in the classic series. "The Night of the Doctor", an additional 7-minute special, was released on 14 November 2013, and featured the Eighth Doctor (Paul McGann)'s regeneration into the War Doctor (John Hurt). Another 4-minute special, entitled "The Last Day", was released on 20 November 2013 and saw the start of the Fall of Arcadia. On 4 November 2013, the BBC released the official synopsis: "The Doctors embark on their greatest adventure in this 50th anniversary special. In 2013, something terrible