Jack Dorsey decided that SMS text suited the status-message idea, and built a prototype of Twitter in about two weeks. The idea attracted many users at Odeo and investment from Evan Williams, who had left Google after selling Pyra Labs and Blogger. Williams, Stone and Noah Glass co-founded Obvious Corporation, which then spun off Twitter, Inc., with Dorsey as the Chief Executive Officer (CEO). As chief executive officer, Dorsey saw the startup through two rounds of funding by the venture capitalists who backed the company. He reportedly lost his position for leaving work early to enjoy other pursuits, such as yoga and
Cool Biz campaign billion yen in summer 2005. Dai-Ichi Life Research Institute announced that the total economic effect was more than 100 billion yen in 2005. During winter 2005, there was talk on many of the major news networks of promoting a "Warm Biz" style for winter, suggesting that people wear waistcoats, knit sweaters, and lap blankets. Warm Biz was not endorsed by the Japanese government at first. The food industry eagerly promoted this campaign by selling foods that warm people up, such as nabemono. However, the electric utility industry had little enthusiasm for the campaign. Since fossil fuel heating is popular in