Woolworths Group had been opened, although in April the company also entered administration and closed. The Woolworths store in Dorchester, Dorset was reopened as an independent business named "Wellworths" by the store manager Claire Robertson. The store was officially opened by BBC Radio 2 DJ Chris Evans on 11 March 2009. It was later renamed "Wellchester". Wellchester ceased trading in August 2012, after store manager Claire Robertson left to set up her own retail consultancy business. The Woolworths brand and domain was bought by Shop Direct Group, owned by Sir David and Sir Frederick Barclay, on 2 February 2009. The company announced
Woolworths Supermarkets rebranded as Woolworths supermarkets, however the Victorian stores remained trading under the Safeway name. A newly stylised Safeway logo was created to match the Woolworths brand. In 2008, Woolworths launched a new logo for its supermarket division so began phasing out the Safeway name on Victorian stores, rebranding them as Woolworths supermarkets. The entire re-branding process had been calculated to take approximately five years, which was completed in early 2013. However, several stores were still operating as Safeway past the expected completion period. In June 2017, the last remaining Safeway supermarket in Wodonga closed, and was replaced with a new