LOT Polish Airlines Flight 5055 Cpt. Pawlaczyk was given the Officers' Cross of Polonia Restituta, other flight crew members received the Knights' Cross of the same order, and the flight attendants received the Golden Cross Of Merit. The state funeral of the crew was conducted on 23 May 1987 at the Northern Communal Cemetery in Warsaw. The graves of the crew of LOT Polish Airlines Flight 007 are located a few hundred meters away. Two days of national mourning were announced after the crash. Many officials from the entire world, including Pope John Paul II, expressed their condolences to the families of the victims. The
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product