LOT Polish Airlines Flight 703 several seconds after the crash, two stewardesses and two militia officers evacuated all passengers from the aircraft, which quickly became ablaze. The crash-landing has been the last fatal air crash in Polish commercial aviation so far. It was one of the main reasons for which LOT Polish Airlines removed all An-24 served planes (this particular aircraft was 22 years old) and replaced them with ATR 42 and ATR 72. LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 was a plane that crash-landed about north of Rogóżno railway station, on 2 November 1988. In the accident one person was
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product