Christmas drew a new image of "Santa Claus" annually, beginning in 1863. By the 1880s, Nast's Santa had evolved into the modern vision of the figure, perhaps based on the English figure of Father Christmas. The image was standardized by advertisers in the 1920s and continues through the present day. Father Christmas, a jolly, stout, bearded man who typified the spirit of good cheer at Christmas, predates the Santa Claus character. He is first recorded in early 17th century England, but was associated with holiday merrymaking and drunkenness rather than the bringing of gifts. In Victorian Britain, his image was remade
American Christmas Tree Association American Christmas Tree Association The American Christmas Tree Association is an American, non-profit organization and industry trade group that represents those involved in the artificial Christmas tree industry. The president of the group is Thomas Harman, who is also the president and CEO of Balsam Hill, a seller of artificial trees. In November 2008, the association launched a new website, which, according to the association, was meant to, "promote accurate and factual consumer information and provide consumers with the tools they need to make an educated choice about the right tree for their holiday and family enjoyment". The American Christmas