Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Chomp (search engine) Chomp (search engine) Chomp was an app search engine company founded by Ben Keighran and Cathy Edwards in 2009. The company was based in San Francisco and had received $2.5 million in funding. Chomp’s app search engine was available on its own website, as well as in an app of Chomp's making intended for use on smartphones or tablets, and also as an integrated search box in partners’ websites or other content. Its proprietary algorithm allowed users to search for apps based on what they did, not just on what they were called. Users could search for apps across multiple