Looking for Eric for Cherry. The film was shot on location in Greater Manchester by Loach's company Sixteen Films. The film competed in the main competition at the 62nd Cannes Film Festival. It had its UK premiere on 1 June in Lowry Outlet Mall in Salford Quays, attended by Eric Cantona, and was the gala presentation at the opening night of the Sydney Film Festival on 3 June. The film was released in the United Kingdom and Ireland on 12 June. The film was scheduled to be shown at the Melbourne International Film Festival, but five days before opening night Loach withdrew it
Looking for the Perfect Beat was featured in the video game on the fictional radio station, Wildstyle. The music video for "Looking for the Perfect Beat" was created by the same team that made "Planet Rock," Video Mix Productions. At the request of label president Tom Silverman, Danny Cornyetz, and Jessica Jason shot Bambaataa and the entire Soulsonic Force in a 22nd Street studio miming the track. Editing was done at VCA Teletronics New York and included Quantel video effects and footage of famous hip-hop dancer Mr Freeze. Looking for the Perfect Beat "Looking for the Perfect Beat" is an electro and old school hip