Bing (search engine) without merit because these companies filed for U.S. federal trademark applications only after Microsoft filed for the Bing trademark in March 2009. On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing, retaining the Yahoo! user interface. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. All Yahoo! Search global customers and partners made the transition by
Web search engine looking to give a single search engine an exclusive deal as the featured search engine on Netscape's web browser. There was so much interest that instead Netscape struck deals with five of the major search engines: for $5 million a year, each search engine would be in rotation on the Netscape search engine page. The five engines were Yahoo!, Magellan, Lycos, Infoseek, and Excite. Google adopted the idea of selling search terms in 1998, from a small search engine company named goto.com. This move had a significant effect on the SE business, which went from struggling to one of the