Bay of Plenty in the region. Missionary activity in the region also increased during this time. In 1853, New Zealand was subdivided into provinces, with the Bay of Plenty incorporated into Auckland Province. Conflict returned to the Bay of Plenty during the 1860s with the New Zealand Land Wars. Initially this stemmed from Tauranga iwi supporting the Waikato iwi in their conflict with the government. In retaliation, British Crown and government-allied Māori forces attacked the Tauranga iwi, including at the famous Battle of Gate Pā in 1864. Further conflict with the government arose in 1865 when German missionary Carl Völkner and interpreter James
Radio Bay of Plenty the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0". Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour