Search engine marketing Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006,
Searchers (search engine) and attended by Culture Minister Edward Vaizey. It achieved moderate coverage across a range of print and online news sources, including the Accrington Observer, Tech Watch and The Register. A related adjournment debate was scheduled on 5 April 2011 by Esher and Walton MP Dominic Raab, entitled Net Neutrality, during which Edward Vaizey confirmed his intention to visit Reach Global and its search engine. Searchers (search engine) Searchers is an internet search engine launched to the public in February 2005. It is a locally hosted web search engine claiming the largest web index in the United Kingdom. Searchers, named Searchers.com