Sonia Sotomayor should not disqualify her from serving on the Supreme Court. The American Bar Association gave her a unanimous "well qualified" assessment, its highest mark for professional qualification. Following the "Ricci" overruling, Rasmussen Reports and CNN/Opinion Research polls showed that the public was now sharply divided, largely along partisan and ideological lines, as to whether Sotomayor should be confirmed. Sotomayor's confirmation hearings before the Senate Judiciary Committee began on July 13, 2009, during which she backed away from her "wise Latina" remark, declaring it "a rhetorical flourish that fell flat" and stating that "I do not believe that any ethnic, racial
Hispanic–Latino naming dispute marketers, advertisers and media content producers can communicate their version of "authentic" racial identity to consumers. Consequently, this opens the space for stereotypes to be created and perpetuated. Others, such as Catherine Alexandra Carter and Rodolfo Acuña, address the issue from a more global and political perspective, stressing the importance of terms like "Latino" or "Hispanic" for the marketing industry and for statistical ends: The terms 'Hispanic' and 'Latino', although first created for the purpose of lumping together a diverse group of people and making them more economically marketable, have grown into something far more significant. Over time the legitimacy