Web search engine launched on June 1, 2009. On July 29, 2009, Yahoo! and Microsoft finalized a deal in which Yahoo! Search would be powered by Microsoft Bing technology. A search engine maintains the following processes in near real time: Web search engines get their information by web crawling from site to site. The "spider" checks for the standard filename "robots.txt", addressed to it, before sending certain information back to be indexed depending on many factors, such as the titles, page content, JavaScript, Cascading Style Sheets (CSS), headings, as evidenced by the standard HTML markup of the informational content, or its metadata in
Search engine optimization SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website