Bay of Plenty in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year. 67.1% of the resident population in the Bay of Plenty identified with the European ethnic group, while 27.5% of people identified themselves as Māori. This compared with 67.6% of the national population identifying themselves as ethnic
Radio Bay of Plenty closure was "a sign of the times". The closure was also met with disappointment from local businesses that had advertised on the station. One Double X is an adult hits radio station in Whakatane. It reaches the entire Bay of Plenty, with specific frequencies Ohope Beach and Te Puke and live streaming on its website. As the flagship network of Radio Bay of Plenty, it reaches the entire Bay of Plenty. It is heard throughout the region on 90.5 MHz & 1242 kHz, at Ohope Beach on 92.9 MHz, in Te Puke on 89.0 MHz and also streams on the