Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Search Engine Strategies Search Engine Strategies Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada, Italy and China until 2006.