Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Medal "In Commemoration of the 250th Anniversary of Leningrad" of Orders or medals of the Russian Federation, the latter have precedence. The Medal "In Commemoration of the 250th Anniversary of Leningrad" was a 32mm in diameter gilt circular medal designed by NA Sokolov. On the obverse in relief, the Lenin Monument at the Finlyandsky Rail Terminal with the Neva River and Russian Admiralty in the background. Below Lenin, the image of the hammer and sickle with a laurel branch at its left and unfolded banners at its right. Above Lenin's outstretched arm, a five-pointed star with radiating beams. At the top, along the circumference of the medal, the inscription