Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a
Michael Jackson's Thriller (music video) of not financing music videos itself, instead expecting record companies to pay for them. However, after Showtime, then a new channel, agreed to pay half the budget, MTV agreed to pay the rest, justifying the expenditure as financing for a motion picture and not a music video. MTV paid $250,000 for the exclusive rights to show the documentary; Showtime paid $300,000 for pay-cable rights. Jackson covered additional costs, for which he would be reimbursed. Vestron Music Video offered to distribute "Making Michael Jackson’s Thriller" on VHS and Betamax; this was a pioneering concept, as most videos at the time were