Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Swan Brewery in order to support his six children. He saw the Swan River as the ideal place to build a brewery, as the Swan provided fresh, clean water for making the beer, hiring convicts as a source of cheap labour. Following Sherwood's death in 1874, the family offered the Swan Brewery for lease. The lease was taken up by the partnership of John Maxwell Ferguson and William Mumme, who appreciated the value of its pure water supply. In 1879 the Swan Brewery was moved to a site at the foot of Mount Eliza not far from the Stanley Brewery and another