Search engine marketing of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market. Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion involves a
Distributed search engine Distributed search engine A distributed search engine is a search engine where there is no central server. Unlike traditional centralized search engines, work such as crawling, data mining, indexing, and query processing is distributed among several peers in a decentralized manner where there is no single point of control. In April 2000 several programmers (including Gene Kan, Steve Waterhouse) built a prototype P2P web search engine based on Gnutella called InfraSearch. The technology was later acquired by Sun Microsystems and incorporated into the JXTA project. It was meant to run inside the participating websites' databases creating a P2P network that