Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
Culture of the United Kingdom the market share. The Quakers, founded by George Fox in 1650s England and described by the BBC as "natural capitalists", had a virtual monopoly in the British chocolate industry for much of the 19th and 20th centuries, led by Cadbury of Birmingham, Fry's of Bristol and Rowntree's and Terry's of York. Fry's produced the first chocolate bar in 1847, which was then mass-produced as Fry's Chocolate Cream in 1866. British chocolate bars; Cadbury Dairy Milk, Galaxy and Kit Kat, are the three best selling bars in the UK. Cadbury Creme Eggs are the best selling confectionery item between New Year's