Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Search engine privacy children may be an honorable goal, there are concerns about whether the government should have access to such personal data to achieve it. At other times, they may want it for national security purposes; access to big databases of search queries in order to prevent terrorist attacks is a common example of this. Whatever the reason, it is clear that the fact that search engines do create and maintain these databases of user data is what makes it possible for the government to access it. Another concern regarding government access to search engine user data is "function creep," a term