Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Search engine privacy children may be an honorable goal, there are concerns about whether the government should have access to such personal data to achieve it. At other times, they may want it for national security purposes; access to big databases of search queries in order to prevent terrorist attacks is a common example of this. Whatever the reason, it is clear that the fact that search engines do create and maintain these databases of user data is what makes it possible for the government to access it. Another concern regarding government access to search engine user data is "function creep," a term