LOT Polish Airlines LOT Polish Airlines LOT Polish Airlines, legally incorporated as Polskie Linie Lotnicze LOT S.A. (, "flight"), is the flag carrier of Poland. Based in Warsaw and established on 29 December 1928, it is one of the world's oldest airlines still in operation. With a fleet of 73 aircraft, LOT Polish Airlines flies to 101 destinations across Europe, Asia and North America. Most of the destinations originate from its hub at Warsaw Chopin Airport. LOT is a member of the Star Alliance. The airline was established on 29 December 1928 by the Polish government as a self-governing limited liability corporation, taking
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are