History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Cadbury Eclairs Cadbury Eclairs Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Introduced in the United Kingdom in 1965, they were adapted into a Dairy Milk version of Eclairs after Cadbury was acquired by the privately owned company Pascall in 1922. They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in South Africa, United Kingdom, Ireland, Kenya, Hong Kong and India; where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion of palm oil in the recipe. In