John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon in addition to drummer Bruce Smith and Lu Edmunds. This lineup released "Happy?" and all except Lu Edmunds released the album "9" in 1989. In 1992 Lydon, Dias and McGeoch were joined by Curt Bisquera on drums and Gregg Arreguin on rhythm guitar for the album "That What Is Not". This album also features the Tower of Power horns on two songs and Jimmie Wood on harmonica. Lydon, McGeoch and Dias also wrote the song "Criminal" for the movie "Point Break". After this album, in 1993, Lydon put PiL on indefinite hiatus. In 1993, Lydon's first autobiography, "Rotten: No Irish,