Bay of Plenty Zealand, with only the 11th-largest land area. The major population centres are Tauranga, Rotorua and Whakatane. The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and is projected to increase to 277,900 by the year 2011. Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. However,
Radio Bay of Plenty 26 December 1993 and ran to 6 February 1994. After many petitions, letters and phone calls Bayrock was brought back on a permanent basis on 8 July 1994. Bayrock still operates as a completely local radio station today. Q97Hits is broadcast throughout Bay Of Plenty on 97.7 and in Ohope Beach. The station's playlist consists of Top 40 hits and chart-topping favourites. The hosts generally keep listeners up to date on the latest entertainment and celebrity gossip between songs. Q97 keeps advertising and talkback with hosts to a minimum with the station's slogan reflecting this. The station's slogan is "Never