LOT Polish Airlines Flight 5055 "Good night! Goodbye! Bye, we're dying!"). All 172 passengers and 11 crew died as the aircraft broke apart and crashed. After the crash of the Il-62 operating as LOT Polish Airlines Flight 007, the airline had started replacing its Ilyushin Il-62s with the more modernized Ilyushin Il-62M version. These had newer engines (Soloviev D-30 instead of Kuznetsov NK-8), but both of these turbofan engines shared the same critical point — low pressure turbine and engine shaft design and construction. According to the Polish investigatory commission, the cause of the crash was the disintegration of an engine shaft due to faulty
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were