Search engine scraping Search engine scraping Search engine scraping is the process of harvesting URLs, descriptions, or other information from search engines such as Google, Bing or Yahoo. This is a specific form of screen scraping or web scraping dedicated to search engines only. Most commonly larger search engine optimization (SEO) providers depend on regularly scraping keywords from search engines, especially Google, to monitor the competitive position of their customers' websites for relevant keywords or their indexing status. Search engines like Google do not allow any sort of automated access to their service but from a legal point of view there is no
Search engine optimization SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website