Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Medal "In Commemoration of the 300th Anniversary of Saint Petersburg" who worked during the Great Patriotic War of 1941–1945 years in Leningrad and who were awarded state awards; citizens who were previously awarded the Medal "In Commemoration of the 250th Anniversary of Leningrad"; citizens who have made a significant contribution to the development of the city of St. Petersburg. Presidential Decree 1099 of September 7, 2010 removed the Medal "In Commemoration of the 300th Anniversary of Saint Petersburg" from the list of state awards of the Russian Federation. It is no longer awarded. The Medal "In Commemoration of the 300th Anniversary of Saint Petersburg" is a 32mm in diameter circular