Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Database search engine logical queries such as the use of multi-field Boolean logic, while full-text searches do not. "Crawling" (a human by-eye search) is not necessary to find information stored in a database because the data is already structured. Indexing the data allows for faster searches. Database search engines are usually included with major database software products. Database search technology is used by large public and private entities including government database services, e-commerce companies, online advertising platforms, telecommunications service providers and other consumers with a need to access information in large repositories. Database search engine A database search engine is a search engine