Bay of Plenty Census, the total resident population of the Bay of Plenty region was 257,379, an increase of 7.5% from 2001. The Bay of Plenty is the fifth-most populous region in New Zealand, accounting for 6.4% of the national population. The regional population is projected to increase to 277,900 by the year 2011. The median age in the Bay of Plenty was 37.2 years; 23.0% of the population were under 15 years of age, while 14.8% of people were aged 65 years or over. The male-to-female ratio was 0.94. The coast is dotted with several sizable settlements, the largest of which is
Radio Bay of Plenty station, broadcasting throughout the Bay Of Plenty on 93.7 MHz and at Ohope Beach on 100.1 MHz, with an additional frequency in Wanaka in the South Island on 93.0 MHz. It also streams online.Its programming includes Bayrock Breakfast with LJ, a Bayrock Workday themed show, a drive show, the Bayrock Hard Show every evening, and a late night Killa Kiwi and Midnight Metal shows. The station was previously broadcast throughout the Bay of Plenty of 97.7 and in Ohope Beach on 99.3. In summer 1993/1994 1XX ran an album rock format station, Bayrock 97.7FM. Bayrock went on the air on