Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) ongoing backlash against disco made it necessary to move in a different musical direction from the disco-heavy "Off the Wall". Jones and Jackson were determined to make a rock song that would appeal to all tastes and spent weeks looking for a suitable guitarist for the song "Beat It". Eventually, they found Steve Lukather of Toto to play the rhythm guitar parts and Eddie Van Halen of the rock band Van Halen to play the solo. When Rod Temperton wrote the song "Thriller", he wanted to call it "Starlight" or "Midnight Man", but settled on "Thriller" because he felt the