Yahoo! Search supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand. Originally, none of the actual web crawling and data housing was done by Yahoo! itself. In 2001, the searchable index was powered by Inktomi and later was powered by Google until 2004, when Yahoo! Search became independent. On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would henceforth power Yahoo! Search. Seeking to provide its own search engine results, Yahoo! acquired their own search technology. In 2002, they bought Inktomi, a "behind the scenes" or OEM search engine provider,
Search engine optimization SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website