Fry's Turkish Delight using dairy milk chocolate with a slightly different Turkish centre, in the familiar block bar form. As of August 2010 production of Fry's Turkish Delight (along with other products such as Fry's Peppermint Cream, Crunchie etc.) for the UK market is based in Poland. They also now contain no artificial colours (changed from E129 Allura Red AC to natural E160a carotenes and E162 Beetroot Red.) In New Zealand they are still made with artificial colours. From the late 1950s the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. Among those appearing in such
Sustainability advertising A special challenge for Sustainability Advertising is the "complexity of the messages" that have to be communicated. To avoid what is called ´Sustainability Advertising Myopia` – an exclusive focus on the “green” aspects of the product – the advertising message should not only include the social and environmental attributes of a product, but also connect them to the inherent consumer benefits, as well as men-tion the main buying criteria influencing the consumers´ buying decision. However, communicating meaningful about the complex interplay of social, environmental, economic, technical and consumer benefits of a product from a sustainability perspective using a 30-second radio