Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
Altimax Broadcasting Company used to propose a 10 kilowatt-UHF pay TV station using Channel 19 as its frequency. However, there is no word yet on the planning. Altimax Broadcasting Company Altimax Broadcasting Company (Altimax) is a media company co-owned by The Velarde Group and Bethlehem Holdings, Inc. (BHI, a subsidiary of the Globe Group Retirement Fund). Altimax's media businesses are direct-broadcast satellite (DBBS) and Multipoint Multichannel Distribution Service (MMDS) wireless cable TV and broadband. In 1999, The Velarde Group and its holding investment firm Velarde, Inc. (VI), led by former SkyCable executive vice president Mel Velarde, acquired Altimax Broadcasting Company and its broadcast