History of Cadbury a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 193894648468276482734. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry for the first time. By 1914, exports accounted for 40 percent of Cadbury's
Wildlife Trust for Birmingham and the Black Country the mid-1980s it established Plants Brook Nature Reserve in Birmingham. The Trust was the first UK Wildlife Trust to become a member of Countdown 2010 the European initiative to halt the decline in biodiversity by 2010. Black Country Living Landscape was a major initiative of the Trust that aimed to be the first practical application of the principles of landscape scale conservation to an urban area. The organisation has a 40 hectare reserve at Park Hall near Minworth and the much smaller Richmond Garden in Soho, Birmingham. The Trust also manages Moseley Bog and has a close involvement with reserves