Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Defender of the Fatherland Day (Kazakhstan) Defender of the Fatherland Day (Kazakhstan) Defender of the Fatherland Day (Kazakh:Отан Қорғаушы күні) is a national holiday celebrated annually on May 7, commemorating the founding of the Armed Forces of Kazakhstan. The event is marked by military parades, fireworks and ceremonies all around the country. On May 7, 1992, the President of Kazakhstan Nursultan Nazarbayev signed a decree on the establishment of the Armed Forces of the Republic of Kazakhstan. In October, 2012, President Nazarbayev signed into law an amendment, giving the holiday a status as a national holiday. Celebrated the 21st anniversary of the founding of the Kazakh