Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a
Michael Jackson's Thriller (music video) it "continues to be considered the greatest video ever by just about everyone." Gil Kaufman of MTV described the video as "iconic" and felt that it was one of Jackson's "most enduring legacies". Kaufman also noted that the music video was the "mini-movie that revolutionized music videos" and "cemented Jackson's status as one of the most ambitious, innovative pop stars of all time". "Michael Jackson's Thriller" was named the "greatest video" by MTV in 1999, and by VH1 and "Time" in 2001. In a poll of over one thousand users conducted by Myspace in 2010, it was voted the most