Bay of Plenty Steamers 1911 that the Bay of Plenty union was fully affiliated to the national body. Up until this time the BOP union was included within the South Auckland union boundaries. The union achieved its first national representation when A.L. McLean was selected for the All Blacks in 1921. McLean was the first of 16 men who have represented New Zealand while wearing the blue and gold hoops, Sam Cane is the latest to represent the Steamers at international level, making his debut against Ireland in 2012. As a heartland of Maori rugby the region has produced a large number of Maori
Radio Bay of Plenty the station. Its original slogan included the words "from the Eastern Bay of Plenty, wherever you may go, the entertainment's better when you dial 1 2 4 0". Broadcasting Minister H.J. Walker officially opened the station at 10.30am on Wednesday 30 June 1971. It initially broadcast 19.5 hours of live original local content from 5.00am to 12.30am each day with additional 24-hour licenses granted during some summer holiday seasons. The station was not allowed to broadcast advertising on Sundays and did all its own local and international news and sports reporting. It gave away one of the country's first colour