LOT Polish Airlines Flight 5055 LOT Polish Airlines Flight 5055 LOT Polish Airlines Flight 5055 was an Ilyushin Il-62M of LOT Polish Airlines that crashed in the late morning hours of Saturday, May 9, 1987. The event happened in the Kabaty Woods nature reserve on the outskirts of Warsaw, Poland. The flight prepared to leave from Warsaw to New York City's John F. Kennedy International airport when it encountered multiple catastrophic events with the numbers 1 and 2 engines as well as the elevator shortly after departure. All 183 passengers and crew on board perished in the crash. The accident was the deadliest of any
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are