1998 FIFA World Cup Final 1998 FIFA World Cup Final The 1998 FIFA World Cup Final was a football match that was played on 12 July 1998 at the Stade de France in Saint-Denis to determine the winner of the 1998 FIFA World Cup. The final was contested by Brazil, who were the defending champions having won the previous FIFA World Cup four years earlier in 1994, and the host nation France, who had reached the final of the tournament for the first time. France won the match 3–0 to claim the World Cup for the first time, with the timing of the match two
1998 FIFA World Cup the first in the series to be multi-coloured. The tricolour flag and cockerel, traditional symbols of France were used as inspiration for the design. The sponsors of the 1998 FIFA World Cup are divided into two categories: FIFA World Cup Sponsors and France Supporters. The absence of Budweiser (which was one of the sponsors in the previous two World Cups) is notable due to the Evin law, which forbids alcohol-related sponsorship in France, including in sports events (and thus, being replaced by Casio). FIFA, through several companies, sold the broadcasting rights for the 1998 FIFA World Cup to many broadcasters.