Bing (search engine) integration with Microsoft Bing search engine. In addition to the traditional web search functions, Bing Bar also allows search on other Bing services such as Images, Video, News and Maps. When users perform a search on another search engine, the Bing Bar's search box will automatically populate itself, allowing the user to view the results from Bing, should it be desired. Bing Bar also links to Outlook.com, Skype and Facebook. Microsoft released a beta version of Bing Desktop, a program developed to allow users to search Bing from the desktop, on April 4, 2012. The initial release followed shortly on
Search engine optimization Search engine optimization Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.