Cadbury sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries. Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has
William Adlington Barrow Cadbury William Adlington Barrow Cadbury William Adlington Cadbury (17 February 1867 – 8 July 1957), was an English businessman affiliated with his family company, Cadbury, which his grandfather, John Cadbury had founded. He was born in Edgbaston and educated at Quaker schools. He began working at Cadbury in 1887. In 1905 he commissioned the first Cadbury logo. In 1921, the Cadbury script logo was introduced, based on William Cadbury's signature. He married Geraldine Southall (later Dame Geraldine Cadbury) on 8 September 1891, at the Friends' meeting house in Birmingham. Their children were Dorothy Adlington (1892–1987), Paul Strangman (1895–1984), and Geraldine Mary