Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Day of the Dead Mexico. It is served cold and quite sweet with a lot of ice. The ruby-red beverage is called hibiscus tea in English-speaking countries and called "agua de Jamaica" (water of Jamaica) in Spanish. In Belize, Day of the Dead is practiced by people of the Yucatec Maya ethnicity. The celebration is known as "Hanal Pixan" which means "food for the souls" in their language. Altars are constructed and decorated with food, drinks, candies, and candles put on them. "Día de las Ñatitas" ("Day of the Skulls") is a festival celebrated in La Paz, Bolivia, on May 5. In pre-Columbian times