Innocent Drinks In 2007 McDonald's began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012. However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in the Netherlands. Revenue for the company declined in 2008 as a result of the global financial crisis which led to an overall loss of £8.6m. On 6 April 2009, Innocent Drinks announced on its website an agreement to sell a stake of 10-20% to The Coca-Cola Company for £30 million, with the three founders continuing to retain
Coca-Cola Zero Sugar a time in Mexico, before a consumer campaign led to its removal from the drink in 2008. In June 2009, Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate. Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women. It was primarily marketed towards young adult males and it has been nicknamed "Bloke Coke" in the UK. In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are