Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Countries dependent on the Bay of Bengal country in the region. In countries such as Bangladesh, Sri Lanka and India, a primary reason for the increased emphasis on coastal aquaculture is the increase in foreign exchange earnings generated from shrimp farming. Thailand's Andaman coast is the largest hub of tourism in the region. Sri Lanka's tourism industry has seen growth despite decades of civil war in the country's north. Bangladesh and India have significantly developed their domestic tourism industries, such as in Cox's Bazar. South India's renowned temple cities, such as Tanjore, are located near the Bay of Bengal. In Bangladesh, the notable mosque city of Bagerhat