Bing (search engine) jointly release "Firefox with Bing", an edition of Firefox where Bing has replaced Google as the default search engine. The standard edition of Firefox has Google as its default search engine, but has included Bing in its list of search providers since Firefox version 4.0. In addition, Microsoft paid Verizon Wireless $550 million USD to use Bing as the default search provider on Verizon's BlackBerry and have Verizon "turn off" (via BlackBerry service books) the other search providers available. Users could still access other search engines via the mobile browser. In 2012, a Bing marketing campaign asked the public which
Search engine optimization Search engine optimization Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.