Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) remove the phone from his ear. Jackson's record company had little interest in making another video for "Thriller", believing that the album had peaked. Yetnikoff eventually agreed that the company would contribute only $100,000. To help finance the production, Landis's producer George Folsey Jr suggesting a making-of documentary that, combined with the "Thriller" video, would produce an hour-long film that could be sold on television. Initially, the television networks refused to finance the project, sharing the view that "Thriller" was "last year's news". MTV, which had found success with Jackson's videos for "Billie Jean" and "Beat It", had a policy