Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) 200 Albums of All Time". In a contemporaneous review for "Rolling Stone", Christopher Connelly called "Thriller" "a zesty LP" with a "harrowing, dark message". He compared the songs on the album with the life challenges that the 24-year-old Jackson had faced since "Off the Wall", while observing that he "dropped the boyish falsetto" and was facing his "challenges head-on" with "a feisty determination" and "a full, adult voice". John Rockwell wrote in "The New York Times" that perhaps Jackson was a "sometimes too practiced ... performer", that at times Quincy Jones may "depersonalize his individuality" with his "slightly anonymous production",