Poundland such as Colgate, Walkers and Cadbury. Poundland were reported to be Britain's largest seller of batteries in 2009, stocking brands such as Sony, Panasonic and Kodak in competitively priced quantities, with Kodak AA batteries being a high seller 2009. Poundland also sell large quantities of their stock to other retailers off-the-shelf, where it is cheaper for these retailers to pay £1 each for a bulk purchase than it would be to pay a discounted bulk-purchase rate elsewhere. From 2016, Pep&Co clothing items were sold in Poundland branches, although similar to the retailer's contemporary sales strategy of multiple priced items, the
Smiggle to six initial test stores in the 2014 fiscal year. The first store opened in February 2014 within Westfield Stratford City, located in the East End of London, breaking the chain's one-day sales record, previously held by the first Singaporean store. Smiggle Group General Manager, John Cheston said he hopes to reach the 200-250 store target in four to five years, adding that the UK will "unquestionably" be the retailer's biggest market globally. That month it was also reported that Smiggle's sales grew a further 18.1% in financial year, 2012/13. In October 2013, Smiggle had 150 stores in Australia; 23