History of Cadbury a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 193894648468276482734. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry for the first time. By 1914, exports accounted for 40 percent of Cadbury's
Edward Cadbury in 1914. Books: Articles, a selection: Edward Cadbury Edward Cadbury (1873 – 21 November 1948) was a British chairman of Cadbury Brothers, business theorist, and philanthropist, known for his pioneering works on management and organisations. Edward Cadbury was the eldest son of George Cadbury and his first wife Mary (née Tylor). He grew up in the house which is now occupied by the Woodbrooke Quaker Study Centre near Birmingham, England, and around 1890 studied in London and Germany. Cadbury joined the family business of Cadbury Brothers in 1893, becoming a managing director in 1899 and chairman in 1937, retiring in