Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Bay of Plenty Rugby Union the captain of the legendary 1905 All Black Originals, grew up in Katikati. But it was not until 1911 that a separate Bay of Plenty Rugby Football Union was established. Before then Bay of Plenty was included within the South Auckland union. Bay of Plenty-based players were amongst the most prominent in the formative years of the game, but it was not until 1911 that the Bay of Plenty union was fully affiliated to the national body. Up until this time the BOP union was included within the South Auckland union boundaries. As the boundaries of the new union grew,