Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Geraldine Cadbury World War I In 1937, she was made Dame Commander of the Order of the British Empire for public and philanthropic services in Birmingham. The Barrow Cadbury Trust was founded in 1920 by Barrow and Geraldine Cadbury. Geraldine Cadbury Dame Geraldine Southall Cadbury, DBE (29 June 186430 January 1941) was a British Quaker, author, social and penal reformer. She was the wife of Barrow Cadbury, with whom she had three children, Dorothy Adlington, (1892-1987), Paul Strangman (1895-1984), and Geraldine Mary, (1900-1999). Geraldine Southall was born in Birmingham, the daughter of Alfred Southall (1838-1931), a chemist by trade and a temperance