Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Société des Produits Nestlé S.A. v. Cadbury UK Limited Société des Produits Nestlé S.A. v. Cadbury UK Limited Société des Produits Nestlé S.A. v. Cadbury UK Limited is a trademark law case decision by the High Court of Justice, Court of Chancery, in the United Kingdom. The Court held that a specific shade of the colour purple (Pantone 2685C) was registrable as a trademark for the following goods: milk chocolate in bar and tablet form; milk chocolate for eating; drinking chocolate; preparations for making drinking chocolate. However the ruling was overturned by a court of appeal in October 2014. Cadbury had applied trademark registration for the colour purple (Pantone