One True Voice were sometimes referred to as OTV for short, was made up of – One True Voice One True Voice were a short-lived British boy band created on the ITV television series "" in which pop groups of both genders created through a public vote would contest the UK Singles Chart for the 2002 Christmas number one single. In the contest, One True Voice with their No. 2 double A-side "Sacred Trust / After You're Gone" lost out to girl group Girls Aloud and their No. 1 single "Sound of the Underground". One True Voice released a further single in 2003
Girls Aloud of the five members being the face of a different shampoo. The same year, Girls Aloud also sealed a deal with the UK division of Samsung. They endorsed mobile phones and MP3 players, made personal appearances and sang at Samsung events, and contributed to competition prizes, among other activities. The Samsung F210 Purple came with a 1GB memory card featuring Girls Aloud content. Girls Aloud appeared in television advertisements for Nintendo DS the following year. The girl group signed a deal to front a promotional campaign for a new low-calorie KitKat bar called "Senses" in March 2008. The chocolate bar