Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Bay of Plenty (New Zealand electorate) for the first time, including Bay of Plenty. The current Bay of Plenty electorate is wrapped around Tauranga city, but does not include the city. It does include Matakana Island. Prior to the 2007 boundary review, it did not extend to the western side of Tauranga or to Matakana Island. Instead it comprised a section of the central Bay of Plenty coast, from the eastern periphery of the Tauranga urban area to outside the main populated part of Whakatane. It included the towns of Te Puke, Edgecumbe and Papamoa. Rapid population growth around Tauranga has driven considerable boundary change at