Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Distributed search engine Distributed search engine A distributed search engine is a search engine where there is no central server. Unlike traditional centralized search engines, work such as crawling, data mining, indexing, and query processing is distributed among several peers in a decentralized manner where there is no single point of control. In April 2000 several programmers (including Gene Kan, Steve Waterhouse) built a prototype P2P web search engine based on Gnutella called InfraSearch. The technology was later acquired by Sun Microsystems and incorporated into the JXTA project. It was meant to run inside the participating websites' databases creating a P2P network that