West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
George Cadbury George Cadbury George Cadbury (19 September 1839 – 24 October 1922) was the third son of John Cadbury, a Quaker who founded Cadbury's cocoa and chocolate company in Britain. He worked at the school for adults on Sundays for no pay, despite only going to school himself until he was sixteen. Together with his brother Richard he took over the family business in 1861. In 1878 they acquired 14 acres (57,000 m²) of land in open country, four miles (6 km) south of Birmingham, where they opened a new factory in 1879. He rented 'Woodbrooke' - a Georgian style mansion