Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Defender of the Fatherland Day Defender of the Fatherland Day Defender of the Fatherland Day ( "Den' zashchitnika Otechestva"); ; ; ; ) is a holiday observed in Russia, Turkmenistan, Belarus, Kyrgyzstan, Kazakhstan and Tajikistan. It is celebrated on 23 February, except in Kazakhstan, where it is celebrated on 7 May. First celebrated in 1919, the holiday marks the date in 1918 during the Russian Civil War when the first mass draft into the Red Army occurred in Petrograd and Moscow (on 17 February). In January 1919, it was decided to combine the celebration of that day with the anniversary of the publication of the