Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
European Day of the Righteous European Day of the Righteous The European Day of the Righteous is a celebration established in 2012 by the European Parliament to commemorate those who have stood up against crimes against humanity and totalitarism with their own moral responsibility. By this celebration the concept of Righteous as worked out by Yad Vashem is broadened to all genocide cases and forms of totalitarianism thanks to the commitment of Moshe Bejski. The European day of the Righteous is celebrated every year on 6 March, the anniversary of Moshe Bejski’s death. The call for the European Union and the Council of Europe to