Geely Borui Geely Borui The Geely Borui is a large family car produced by Chinese automaker Geely produced since April 2015. In the 2011 Shanghai Motor Show, Volvo unveiled the Concept Universe. However, that concept was cancelled after Peter Horbury left Volvo as he joined Geely as vice president of design in 2012. The Geely KC concept was unveiled in April 2013 at the Shanghai Auto Show; the designers already started off the project 2 years ago in 2011. The design of the Borui is based on the KC Concept unveiled at the 2013 Shanghai Auto Show; Peter took the idea of
PROTON Holdings the new Ertiga on 24 November. The launch of four new Proton models within the span of six months was unprecedented in the company's history. Masazumi Ogawa was recruited as the director of quality control in Proton. On 24 May 2017, parent company DRB-HICOM announced plans to sell a 49.9% stake in Proton to Zhejiang Geely Automobile Holdings. Eventually, DRB-HICOM also sold 51% controlling-stake in Lotus to Geely, and the remaining 49% stake to Etika Automotive. The definitive agreement was in July 2017. Proton had owned Lotus since 1996, and largely struggled to turn the fortunes of the sports car