Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Radio Bay of Plenty is also a Saturday Morning Sports Preview programme with Tony Kirby. The network carries and contributes to national news bulletins produced by NZME Radio through Newstalk ZB. 1XX still operates as a completely local radio station today. One Double X is the emergency broadcaster for much of the Bay of Plenty, with sirens and civil defence services encouraging people to tune into the station for emergency information. In 2013, the station had to respond to a false alarm that prompted several people to listen to station or contact the studio for more information. Bayrock is an album rock format radio