Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Microsoft Entourage Spotlight search engine and AppleScript; however, the use of a monolithic database made it difficult to back up incrementally with Time Machine. Entourage also maintained a separate address book, but allowed synchronization of contacts and calendar events through Sync Services. Unlike the other applications in the Mac version of the Microsoft Office suite, Entourage did not share a name with its Microsoft Windows counterpart. Microsoft claimed that Entourage was intended "to address an entirely different audience". Entourage had its origins in Outlook Express 5 on the Mac, as well as Claris Emailer and contained "no ported code, and no Office