History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
William Adlington Barrow Cadbury William Adlington Barrow Cadbury William Adlington Cadbury (17 February 1867 – 8 July 1957), was an English businessman affiliated with his family company, Cadbury, which his grandfather, John Cadbury had founded. He was born in Edgbaston and educated at Quaker schools. He began working at Cadbury in 1887. In 1905 he commissioned the first Cadbury logo. In 1921, the Cadbury script logo was introduced, based on William Cadbury's signature. He married Geraldine Southall (later Dame Geraldine Cadbury) on 8 September 1891, at the Friends' meeting house in Birmingham. Their children were Dorothy Adlington (1892–1987), Paul Strangman (1895–1984), and Geraldine Mary