John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon to meet and record with former train robber Ronnie Biggs. Lydon declined to go, deriding the concept as a whole and feeling that they were attempting to make a hero out of a criminal who attacked a train driver and stole "working-class money". The Sex Pistols' disintegration was documented in Julian Temple's satirical pseudo-biographical film, "The Great Rock 'n' Roll Swindle", in which Jones, Cook and Vicious each played a character. Matlock only appeared in previously recorded live footage and as an animation and did not participate personally. Lydon refused to have anything to do with it, feeling that McLaren