Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Proclamation Day of the Republic of Latvia of the city centre traditionally starts at the monument of Kārlis Ulmanis, the first prime minister of Latvia, and ends at the Freedom Monument. Another tradition with a long history is the Latvian National Armed Forces parade, which nowadays is held at 11 November Embankment in Riga. A popular modern tradition established in 2009, is for people all over the world to sing the Latvian national anthem "Dievs, svētī Latviju!" at the same time (21:00 EET). Proclamation Day of the Republic of Latvia Proclamation Day of the Republic of Latvia is celebrated annually on 18 November. It marks the anniversary