1998 FIFA World Cup Final and Euro 2000 are also part of the France 98 charity association, with Deschamps as president and Jacquet as coach for charity matches and testimonials. For Brazil, this marked only the second time that they had lost a World Cup final, following their 2–1 upset loss to Uruguay in the "de facto" final of the 1950 FIFA World Cup, nicknamed the "Maracanazo" in Brazil. The 3–0 scoreline was also Brazil's previous largest loss at any World Cup match prior to their 7–1 loss to Germany in the 2014 FIFA World Cup semi-final in Belo Horizonte. Brazil were drawn in Group
1998 FIFA World Cup the first in the series to be multi-coloured. The tricolour flag and cockerel, traditional symbols of France were used as inspiration for the design. The sponsors of the 1998 FIFA World Cup are divided into two categories: FIFA World Cup Sponsors and France Supporters. The absence of Budweiser (which was one of the sponsors in the previous two World Cups) is notable due to the Evin law, which forbids alcohol-related sponsorship in France, including in sports events (and thus, being replaced by Casio). FIFA, through several companies, sold the broadcasting rights for the 1998 FIFA World Cup to many broadcasters.