Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a
Thriller (Michael Jackson album) Lady in My Life" by Rod Temperton, both gave the album a stronger R&B direction; the latter song was described as "the closest Jackson has come to crooning a sexy, soulful ballad after his Motown years" by J. Randy Taraborrelli. Jackson had already adopted a "vocal hiccup" (first used in 1973 on "It's Too Late to Change the Time"), which he continued to implement in "Thriller". The purpose of the hiccup—somewhat like a gulping for air or gasping—is to help invoke a certain emotion, be it excitement, sadness or fear. The cover for "Thriller" features Jackson in a white suit