Nachman Shai of United Jewish Communities (UJC ) and Director-General of UJC Israel. Prior to the 2009 elections he joined Kadima, saying "I think there is a time to come down from the stands and enter the playing field. I know the field well and I have been involved in many ways, but I decided this time to become a player". Kadima Chairwoman, Tzipi Livni, presented Shai at Kadima's Knesset faction, saying he was "part of the attractive face Kadima wants to show the electorate" and that he would be able to contribute to Kadima on issues pertaining to the Jewish world,
Kadima Mussolini's newspaper "Avanti" (Italian for "Forward"). According to Sharon supporters, on the first day after its founding, Kadima already had nearly 150 members, most of whom were defectors from Likud. Several Knesset members from Labor, Likud, and other parties immediately joined the new party, including cabinet ministers Ehud Olmert, Tzipi Livni, Meir Sheetrit, Gideon Ezra and Avraham Hirschson. Deputy ministers Ruhama Avraham, Majalli Wahabi, Eli Aflalo, Marina Solodkin, Ze'ev Boim and Yaakov Edri also joined the party, along with Likud MKs Roni Bar-On and Omri Sharon. Former Histadrut chairman Haim Ramon of Labor decided to join the party shortly thereafter.