Bay of Plenty Rugby Union and new sub-unions were formed, the union achieved its first national representation when A.L. McLean was selected for the All Blacks in 1921. McLean was the first of 22 men who have represented New Zealand while wearing the blue and gold hoops, in addition to the many players who received their rugby education in the Bay of Plenty before achieving higher honours elsewhere. As the heartland of Maori rugby the region has produced a large number of Māori All Blacks, while age group and secondary school teams from throughout the union have also established a long and successful heritage that
Bay of Plenty in the region struggled: the climate was ill-suited to sheep farming and the geography was inaccessible, further hindered by a lack of infrastructure. By the end of the century the population had started to dwindle. But after experimenting with different crops, settlers found success with dairy production. Dairy factories sprang up across the Bay of Plenty in the 1900s, with butter and cheese feeding economic prosperity throughout the early 20th century; local Māori continued to live on the fringe of this prosperity. Timber also became a major export in the 1950s, as kiwifruit did later. The present Bay of Plenty