John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
God Save the Queen (Sex Pistols song) voiced his disapproval over the re-release and the campaign, saying in a statement: "I would like to very strongly distance myself from the recent stories and campaign to push 'God Save The Queen' for the number one spot. This campaign totally undermines what The Sex Pistols stood for. It is certainly not my personal plan or aim. I am proud of what The Sex Pistols achieved and always will be but this campaign totally undermines what The Sex Pistols stood for. This is not my campaign. I am pleased that the Sex Pistols recordings are being put out there for