Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Radio Bay of Plenty band music and "beautiful music". One Double X became a major source of information for Bay of Plenty residents during the 1987 Edgecumbe earthquake. Local newsreader Chris Bullen provided an initial report on 2 March that "a series of what the D.S.I.R. describes as major earthquakes have hit the Eastern Bay of Plenty this afternoon". The station was taken off-air for 30 to 40 minutes due to a landline disconnection, but a radio link allowed the station to get back on air. Announcer Cliff Stockwell and newsreader Chris Bullen hosted around-the-clock coverage, while outdoor broadcast equipment allowed staff to provide