Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty Rugby Union the captain of the legendary 1905 All Black Originals, grew up in Katikati. But it was not until 1911 that a separate Bay of Plenty Rugby Football Union was established. Before then Bay of Plenty was included within the South Auckland union. Bay of Plenty-based players were amongst the most prominent in the formative years of the game, but it was not until 1911 that the Bay of Plenty union was fully affiliated to the national body. Up until this time the BOP union was included within the South Auckland union boundaries. As the boundaries of the new union grew,