John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols "Rolling Stone" has argued that the band, "in direct opposition to the star trappings and complacency" of mid-1970s rock, came to spark and personify one of the few truly critical moments in pop culture—the rise of punk." In 2004, the magazine ranked the Sex Pistols No. 58 on its list of the "100 Greatest Artists of All Time." Leading music critic Dave Marsh called them "unquestionably the most radical new rock band of the Seventies." Although the Sex Pistols were not the first punk band, the few recordings that were released during the band's brief initial existence were singularly catalytic