Search engine privacy better results to that specific user and provide the user with a better searching experience. However, search engines can also abuse and compromise the privacy of the user's data by selling it to advertisers in order to gain profits. Users must decide what is more important to their search engine experience: relevance and speed of results or their privacy. The legal framework for protecting user privacy is not very solid. A few of the most popular search engines are Google, Yahoo, Bing, and Baidu, but many other search engines that are focused on privacy have cropped up recently, such as
Search engine privacy DuckDuckGo. There have been several well publicized breaches of search engine user privacy that occurred with companies like AOL and Yahoo. For individuals interested in preserving their privacy from search engines, there are many routes available to them, such as using an anonymity software like Tor that attempts to separate the user's location and information from their search. Search engines generally have privacy policies in order to inform users about what data of theirs they may be collecting and what purposes it may be used for. While these policies may be an attempt at transparency by search engines, many people