Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Signing of the Treaty of Lisbon environmental standing just as it sought to get international backing behind a post-Kyoto agreement. In the end, some leaders (such as the three Benelux leaders) plane pooled. The television coverage of the ceremony was produced by Rádio e Televisão de Portugal, the public broadcaster of Portugal. The ceremony was broadcast live on for instance the website of the Portuguese presidency as well as on international television news networks, including Euronews. Signing of the Treaty of Lisbon The signing of the Treaty of Lisbon took place in Lisbon, Portugal, on 13 December 2007. The Government of Portugal, by virtue of holding