History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Deborah Cadbury 19th century England when Quakers owned such companies as Wedgwood, Clarks, Bryant and May's, Huntley and Palmers and "helped shape the course of the Industrial Revolution" with a focus on product quality and wealth creation that funded social projects. It then focuses on the expansion of the chocolate business as new products were developed with Cadbury, Fry, Rowntree, Van Houten, Lindt, Nestlé, and Hershey all competing for global market shares. Despite its philanthropic roots, the Cadbury company itself (founded by the author's distant relatives, George and Richard Cadbury) is eventually taken over by Kraft. "Chocolate Wars" was second on "The