History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Société des Produits Nestlé S.A. v. Cadbury UK Limited Société des Produits Nestlé S.A. v. Cadbury UK Limited Société des Produits Nestlé S.A. v. Cadbury UK Limited is a trademark law case decision by the High Court of Justice, Court of Chancery, in the United Kingdom. The Court held that a specific shade of the colour purple (Pantone 2685C) was registrable as a trademark for the following goods: milk chocolate in bar and tablet form; milk chocolate for eating; drinking chocolate; preparations for making drinking chocolate. However the ruling was overturned by a court of appeal in October 2014. Cadbury had applied trademark registration for the colour purple (Pantone