Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Anniversary tours, a few tracks were demoed in Rob Pope’s basement in the fall of 2002. However, rather than re-signing a new contract, Vagrant Records dropped The Anniversary in early 2003 because of personal tensions with the label and other bands on the roster. But picking up right where they left off, through extensive touring with the likes of Cheap Trick and Guided by Voices, The Anniversary continued to develop their live sound as shows incorporated new songs and re-visited and re-worked past crowd favorites, transforming them into a psychedelic jam loaded with classic rock riffs and gutter rock swagger. During