Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
Bay of Plenty Rugby Union has 38 local clubs under affiliated with them and three sub-unions to be part of. The Baywide competition runs for 20–21 weeks and split to four stages: The 38 clubs are split into three sub-unions, the Central, Eastern and Western Sub-Unions. There are ten clubs in the Central Bay of Plenty sub-union. There are 14 clubs in the Eastern Bay of Plenty sub-union. There are 13 clubs in the Western Bay of Plenty sub-union. Stage One runs for 6–7 weeks, clubs are put into their respective sub-unions and complete a local competition. 24 teams are put into 2 sections with