Cadbury World Cadbury World Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury chocolate company. Two locations exist: Birmingham, United Kingdom and Dunedin, New Zealand. Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'. Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, especially children and delivering a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers).
History of Cadbury 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc. In 2002, the Danish manufacturer of chewing gum, DANDY, sold their brand to Cadbury together with the brands DIROL, STIMOROL, and V6. The remaining activities were renamed Gumlink. In 2003, Cadbury dropped the 's' from its name and renamed the brand to Cadbury. The reason behind this change was because the company found that it was a much more suited, rounded name than the previous "Cadbury's". This change was officially announced on 19 December 2002. In March 2007, it was revealed that Cadbury