Bay of Plenty Times growth since Mt Maunganui became an export port. However, from the early 2000s it began to face challenges of declining circulation and advertising. On 5 February 2011, the Saturday edition was re-branded as the "Bay Of Plenty Times Weekend". On 4 March 2013, the weekday "Bay Of Plenty Times" changed from broadsheet to tabloid format and from afternoon to morning delivery. The "Bay of Plenty Times" has the ninth-largest circulation of New Zealand's 19 daily newspapers, at just over 11,500. The "Bay of Plenty Times" also publishes the following newspapers: The "Coastal News" is delivered free every Thursday to Whangamata,
Western Bay of Plenty District area that is not part of the district). The district came into being in the local government reorganisation of 1989; with minor modifications to the boundaries, it merged the old Tauranga County and Te Puke Borough. The greatest changes were in the northwest, with Waihi Beach being transferred to the district from the old Ohinemuri County, and in the vicinity of Tauranga City, where some of the hinterland, formerly in the county, was transferred to the city. The wards (for the purposes of electing district councillors) are the following: Western Bay of Plenty District Western Bay of Plenty District is