Fry's Turkish Delight using dairy milk chocolate with a slightly different Turkish centre, in the familiar block bar form. As of August 2010 production of Fry's Turkish Delight (along with other products such as Fry's Peppermint Cream, Crunchie etc.) for the UK market is based in Poland. They also now contain no artificial colours (changed from E129 Allura Red AC to natural E160a carotenes and E162 Beetroot Red.) In New Zealand they are still made with artificial colours. From the late 1950s the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. Among those appearing in such
Black Thunder (chocolate bar) trends in Japan, where the color "black" is associated with dark or bittersweet chocolate, such as the popular Meiji Black chocolate bar. To give the product some "impact" with consumers, it was decided to name it after the Japanese god of thunder, Raijin. Although the name of the product uses the English words "Black Thunder" (pronounced or transliterated as "Burakku Sandah"), the outer package also carries the Japanese "kanji" term for the product in a smaller font ('), so that the meaning would not be lost on consumers. An advertising slogan recorded from the development period translates to, "Delicious taste