Bing (search engine) without merit because these companies filed for U.S. federal trademark applications only after Microsoft filed for the Bing trademark in March 2009. On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing, retaining the Yahoo! user interface. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. All Yahoo! Search global customers and partners made the transition by
Search engine privacy legal framework for privacy protections in terms of search engines has been put in place. However, scholars do write about the implications of existing laws on privacy in general to inform what right to privacy search engine users have. As this is a developing field of law, there have been several lawsuits with respect to the privacy search engines are expected to afford to their users. The Fourth Amendment is well known for the protections it offers citizens from unreasonable searches and seizures, but in "Katz v. United States" (1967), these protections were extended to cover intrusions of privacy of