Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Search engine privacy credit cards, they had a significant aversion to purchasing products from sites that did not offer the level of privacy they wanted, indicating that consumers value their privacy monetarily. Many individuals and scholars have recognized the ethical concerns regarding search engine privacy. The collection of user data by search engines can be viewed as a positive practice because it allows the search engine to personalize results. This implies that users would receive more relevant results, and be shown more relevant advertisements, when their data, such as past search queries, location information, and clicks, is used to create a profile for