Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Signing of the Treaty of Lisbon all normal European Council meetings and as the signing coincided with one of those meetings, there was disagreement as to the venue. Belgium, keen not to set any precedent of holding mandatory meetings outside of Brussels against the treaty, wanted the meeting in Brussels whereas the Portuguese EU presidency wanted it in Lisbon in order to call the treaty, the Treaty of Lisbon. The result was to sign the treaty in Lisbon, then continue the meeting in Brussels which became an open invitation for the media to attack the leaders for taking 27 separate unnecessary plane journeys, undermining the EU's