Gary Moore an undisclosed amount (supposedly $2 million US). Another guitar Moore was associated with was a red 1961 Fender Stratocaster, which Moore had purchased in 1981. The guitar was almost sold to Greg Lake, ex of Emerson, Lake and Palmer, who was originally viewing the guitar, but Moore had tried it out and liked the sound of the guitar acoustically. Lake passed on the guitar as it was not in pristine condition, and so Moore made a deal. The Red Strat, also known as the Pink Strat, was extensively used by Moore on "Corridors of Power" along with many other recording
O2 (UK) better, connected", in 2013 to "Be more dog", and in 2016 to "More for you". All of O2's marketing campaigns to date have been created by London advertising agency VCCP. "O2 Priority" offers benefits to customers including early access to tickets for events at the O2 Arena and O2 Academy venues. "O2 Refresh", introduced in 2013, splits monthly billing into two parts so customers pay for their device (phone or tablet) separately from their airtime. From 2017, customers can change their airtime tariff up or down, once a month, during the first 24 months of their contract. O2 currently sponsor