John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols a raunchy patchouli." The band signed with Universal Music Group in 2012 to re-release "Never Mind the Bollocks". On 30 October 2018 Billy Idol and Tony James, formerly of Generation X, along with Steve Jones and Paul Cook, formerly of the Sex Pistols, performed a free entry gig at The Roxy in Hollywood, Los Angeles, California, under the name "Generation Sex", playing a combined set of the two former bands' material. The "Trouser Press Record Guide" entry on the Sex Pistols remarks that "their importance—both to the direction of contemporary music and more generally to pop culture—can hardly be overstated".