John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon out of his spine with a surgical needle, leaving him with a permanent spinal curvature. The meningitis was also responsible for giving him what he would later describe as the "Lydon stare"; this experience was "the first step that put me on the road to Rotten". With his father often away, employed variously on building sites or oil rigs, Lydon got his first job aged ten as a minicab dispatcher, something he kept up for a year while the family was in financial difficulty. He disliked his secondary school, the St William of York Roman Catholic School in Islington, where