Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Thriller (Michael Jackson album) becoming the best-selling non compilation album of all time: Jackson's dancing feet and dazzling stage presence, amplified by the newfound promotional reach of music video and the Reagan era's embrace of glossy celebrity. But especially in the album's seven hit singles (out of nine songs), the music stands on its own." Sputnikmusic reviewer Tyler Fisher wrote that "Thriller" "stands one of Jackson's greatest efforts, giving him an eternal legacy in pop music." Culture critic Nelson George wrote that Jackson "has educated R. Kelly, Usher, Justin Timberlake and countless others with "Thriller" as a textbook". As a sign of the album's