Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
The Day of the Sardine The Day of the Sardine The Day of The Sardine is a novel by the British writer Sid Chaplin. First published in 1961, it is set in a working-class community in Newcastle upon Tyne at the very beginning of the 1960s. The principal character of the novel is Arthur Haggerston, an intelligent but rebellious teenager who lives with his mother, Peg, and her lover, Harry Parker, a former seaman who works in a sardine-canning factory. Arthur leaves school without qualifications and takes up various menial jobs before using the influence of his Uncle George to obtain work installing sewage pipes