Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Search engine privacy to mean that people had the right to request that some information about them be wiped from search results provided by search engine companies like Google. The background of this case is that one Spanish citizen, Mario Costeja Gonzalez, set out to erase himself from Google's search results because they revealed potentially compromising information about his past debts. In the ruling in favor of Mario Costeja Gonzalez, the court noted that search engines can significantly impact the privacy rights of many people and that Google controlled the dissemination of personal data. This court decision did not claim that all citizens