John Lydon inducted the Sex Pistols, but the band refused to attend the ceremony or acknowledge the induction, complaining that they had been asked for large sums of money to attend. In September 2009 it was announced that PiL would reform, including earlier members Bruce Smith and Lu Edmonds, for a number of Christmas shows in the UK. Lydon financed the reunion using money he earned doing a UK TV commercial for Country Life butter. "The money that I earned from that has now gone completely—lock stock and barrel—into reforming PiL," said Lydon. In August 2010, Lydon played with Public Image Ltd
Never Mind the Bollocks, Here's the Sex Pistols the non-album track "Satellite". Meanwhile, the Sex Pistols had been rejected by labels including CBS, Decca, Pye and Polydor, leaving only Virgin's offer. McLaren still hoped to sign with a major label, and posited issuing a one-off single with Virgin to increase the band's appeal to the larger record companies. Virgin owner Richard Branson refused, so on 18 May the Sex Pistols finally signed with Virgin. Two weeks later, the label rush-released "God Save the Queen" as a single. During promotion of the single, Rotten stated that work on the album was ongoing, and, obscuring Jones's assumption of bass duties,