Bay of Plenty Census, the total resident population of the Bay of Plenty region was 257,379, an increase of 7.5% from 2001. The Bay of Plenty is the fifth-most populous region in New Zealand, accounting for 6.4% of the national population. The regional population is projected to increase to 277,900 by the year 2011. The median age in the Bay of Plenty was 37.2 years; 23.0% of the population were under 15 years of age, while 14.8% of people were aged 65 years or over. The male-to-female ratio was 0.94. The coast is dotted with several sizable settlements, the largest of which is
Bay of Plenty Rugby Union has 38 local clubs under affiliated with them and three sub-unions to be part of. The Baywide competition runs for 20–21 weeks and split to four stages: The 38 clubs are split into three sub-unions, the Central, Eastern and Western Sub-Unions. There are ten clubs in the Central Bay of Plenty sub-union. There are 14 clubs in the Eastern Bay of Plenty sub-union. There are 13 clubs in the Western Bay of Plenty sub-union. Stage One runs for 6–7 weeks, clubs are put into their respective sub-unions and complete a local competition. 24 teams are put into 2 sections with