John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Public Image Ltd Public Image Ltd Public Image Ltd (abbreviated as PiL) are an English post-punk band formed by singer John Lydon (a.k.a. Johnny Rotten), guitarist Keith Levene, bassist Jah Wobble, and drummer Jim Walker. The group's personnel has changed frequently over the years; Lydon has been the sole constant member. Following his departure from the Sex Pistols in January 1978, Lydon was eager to pursue a more experimental "anti-rock" project and formed PiL. That year PIL released their debut "" (1978), creating an abrasive, bass-heavy sound that drew on dub, noise, progressive rock and disco. PIL's second album "Metal Box" (1979) pushed