Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Old Brewery The Old Brewery The Old Brewery was the name given to Coulthard's Brewery (built in 1792, in lower central Manhattan, on land that was then on the outskirts of New York City) after which it was consolidated within the city limits as the neighborhood of the Five Points becoming a tenement rookery following the economic depression of the Panic of 1837. The brewery was built by Isaac Coulthard in 1792 southeast of a body of freshwater known as the Collect Pond. The brewery was subsequently involved in a legal case which went to the U.S. Supreme Court in "Dewhurst v.