Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Distributed search engine Distributed search engine A distributed search engine is a search engine where there is no central server. Unlike traditional centralized search engines, work such as crawling, data mining, indexing, and query processing is distributed among several peers in a decentralized manner where there is no single point of control. In April 2000 several programmers (including Gene Kan, Steve Waterhouse) built a prototype P2P web search engine based on Gnutella called InfraSearch. The technology was later acquired by Sun Microsystems and incorporated into the JXTA project. It was meant to run inside the participating websites' databases creating a P2P network that