Bing (search engine) jointly release "Firefox with Bing", an edition of Firefox where Bing has replaced Google as the default search engine. The standard edition of Firefox has Google as its default search engine, but has included Bing in its list of search providers since Firefox version 4.0. In addition, Microsoft paid Verizon Wireless $550 million USD to use Bing as the default search provider on Verizon's BlackBerry and have Verizon "turn off" (via BlackBerry service books) the other search providers available. Users could still access other search engines via the mobile browser. In 2012, a Bing marketing campaign asked the public which
Search engine optimization their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating