West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Cadbury Mr. Big brands was owned by its largest competitor. Neilson then bought the rights to the name Mr. Big for confectionery. Mr. Big is the only Cadbury candy bar to have an ice cream variant made by Nestlé. It was discontinued in May 2002 in the UK due to poor sales. An ice cream bar version produced by Nestlé is available in Canada, although other Cadbury ice cream products are made by Breyers. Cadbury Mr. Big Mr. Big is the largest sized candy bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer