Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
The Misfortunes of Arthur The Misfortunes of Arthur The Misfortunes of Arthur, Uther Pendragon's son reduced into tragical notes is a play by the 16th-century English dramatist Thomas Hughes. Written in 1587, it was performed at Greenwich before Queen Elizabeth I on February 28, 1588. The play is based on the Arthurian legend, specifically the story of Mordred's treachery and King Arthur's death as told in Geoffrey of Monmouth's "Historia Regum Britanniae". Several of Hughes' fellow members at Gray's Inn participated in "The Misfortunes of Arthur"’s writing and production. Nicholas Trotte provided the introduction, Francis Flower the choruses of Acts I and II, William