Cadbury sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries. Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has
Cadbury as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising. The Cadbury signature logo is derived from the signature of William Cadbury. It was adopted as the worldwide logo in the 1970s. Cadbury famously trademarked the colour purple for chocolates with registrations in 1995 and 2004. However, the validity of these trademarks is the matter of an ongoing legal