Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) sings about an obsessive fan who alleges he fathered her child; in "Wanna Be Startin' Somethin'" he argues against media gossip. For "Billie Jean", Jones had Jackson sing overdubs through a six-foot cardboard tube and brought in jazz saxophonist Tom Scott to play the lyricon, a wind-controlled synthesizer. Bassist Louis Johnson ran through his part on a Yamaha bass guitar. The song opens with a long bass-and-drums introduction. "Thriller" includes sound effects such as creaking doors, thunder, footsteps, wind, and howling dogs. The anti-gang-violence "Beat It" became a homage to "West Side Story" and was Jackson's first successful rock cross-over