Bay of Plenty Times growth since Mt Maunganui became an export port. However, from the early 2000s it began to face challenges of declining circulation and advertising. On 5 February 2011, the Saturday edition was re-branded as the "Bay Of Plenty Times Weekend". On 4 March 2013, the weekday "Bay Of Plenty Times" changed from broadsheet to tabloid format and from afternoon to morning delivery. The "Bay of Plenty Times" has the ninth-largest circulation of New Zealand's 19 daily newspapers, at just over 11,500. The "Bay of Plenty Times" also publishes the following newspapers: The "Coastal News" is delivered free every Thursday to Whangamata,
Bay of Plenty (New Zealand electorate) each review. For the 2008 election, the eastern boundary moved far westwards to the eastern fringe of Te Puke, in the process abandoning sections of the central coast to the Rotorua and East Coast seats. Bay of Plenty was created for the change to the mixed-member proportional (MMP) representation voting system; it was carved out of parts of the old seats of Kaimai, Tarawera and Eastern Bay of Plenty. Its original incarnation was based mostly around Whakatane and Opotiki districts, with the remaining population coming from Te Puke and parts of greater Tauranga. Bay of Plenty has been a safe