LOT Polish Airlines Flight 7 Captain Paweł Lipowczan. All information in this entry is based on information, interviews and documents presented in two episodes of the Polish TV series "The Black Series" about air, land and marine incidents and disasters in post-war Poland: "Kopernik" (about Flight 007) and "Kościuszko" (about LOT Flight 5055). LOT Polish Airlines Flight 7 LOT Flight 7 was an Ilyushin Il-62 that crashed near Okęcie Airport in Warsaw, Poland, on 14 March 1980, as the crew aborted a landing and attempted to go-around. All 87 crew and passengers died. It was caused by the disintegration of one of the turbine discs
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product