Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Defender of the Fatherland Day (Kazakhstan) copy of the Victory Banner, was delivered to Astana from the Museum of Great Patriotic War in Moscow. Celebrated the 25th anniversary of the founding of the Kazakh Armed Forces. The parade inspector was the Minister of Defence Colonel General Saken Zhasuzakov, and the parade commander was the Commander in Chief of the Kazakh Ground Forces, Major General Murat Bektanov. More than 5,000 servicemen, around 300 units of military machinery and 70 military jets took part in the parade. Celebrated the 26th anniversary of the founding of the Kazakh Armed Forces. President Nursultan Nazarbayev announced the creation of a new