Bay of Plenty in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year. 67.1% of the resident population in the Bay of Plenty identified with the European ethnic group, while 27.5% of people identified themselves as Māori. This compared with 67.6% of the national population identifying themselves as ethnic
Bay of Plenty Rugby Union the captain of the legendary 1905 All Black Originals, grew up in Katikati. But it was not until 1911 that a separate Bay of Plenty Rugby Football Union was established. Before then Bay of Plenty was included within the South Auckland union. Bay of Plenty-based players were amongst the most prominent in the formative years of the game, but it was not until 1911 that the Bay of Plenty union was fully affiliated to the national body. Up until this time the BOP union was included within the South Auckland union boundaries. As the boundaries of the new union grew,