Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Richard Tapper Cadbury ten children: John, James, Ann, Maria, Lucretia, Sarah, Emma Joel, Elizabeth Head, Richard, Benjamin Head, and Joel. In addition, Elizabeth ran the business in his absence. They had a sizable house in the city centre. Richard Tapper Cadbury Richard Tapper Cadbury (1768 – 13 March 1860) came to Birmingham in 1794 and started a linen draper's business in partnership with a fellow Quaker. His children included John Cadbury who was given help to start a tea and coffee business that would develop into Cadbury's. Successive later members of the family chiefly from their wealth and innovations in chocolate became important