Waikato Bay of Plenty Magic featured franchises for the first time, with the overall aim of increasing the public profile of the sport in New Zealand. The inaugural competition was contested between ten teams, including the Waikato Wildcats and the Bay of Plenty Magic. At the end of the first season both teams finished at the bottom of the ladder, with the Wildcats 9th and the Bay of Plenty Magic last. Both teams decided to merge for the 1999 season: a new franchise was developed adopting the team name from Bay of Plenty and the colours of Waikato, becoming the Waikato/Bay of Plenty Magic. Bay
Bay of Plenty rugby league team Alex Chan. The Stags drew players from both the Bay of Plenty Rugby League and the Coastlines Rugby League competitions. Between 2004 and 2008 they were represented by the Waicoa Bay Stallions in the Bartercard Cup. The Stallions represented the Waikato Rugby League and Coastlines Rugby League as well as the Bay of Plenty Rugby League. In 2008 and 2009 the Bay of Plenty provincial side competed in the National Provincial Competition. Former Kiwis coach Graham Lowe was the coach of the side for 2008. In 2009 they did not win a game and finished sixth. Bay of Plenty rugby