Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
National Signing Day a recruit to signing with only one school in a conference, but was unrestricted to signing with a school outside of the conference. The national letters-of-intent restricted a recruit to signing with only one school in the NCAA. The NCAA ruled in January 1981 to abolish early signing days and have a National Signing Day on the third Wednesday in February. National Signing Day has since typically been on the first Wednesday in February. In April 2017, the NCAA Division I Council voted to reinstate an early signing period in football, effective with the 2017–18 school year. The Collegiate Commissioners