Bay of Plenty European and 14.6% identifying themselves as Māori. Other ethnic groups were under-represented in the region: 14.9% of the regional population was born overseas, compared with 22.9% nationally. English is the most widely spoken language. Te Reo Māori is the most common minority language, spoken by 9.6% of the population, compared with 4.1% nationally. The Bay of Plenty has a temperate, maritime climate, with warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range
Radio Bay of Plenty closure was "a sign of the times". The closure was also met with disappointment from local businesses that had advertised on the station. One Double X is an adult hits radio station in Whakatane. It reaches the entire Bay of Plenty, with specific frequencies Ohope Beach and Te Puke and live streaming on its website. As the flagship network of Radio Bay of Plenty, it reaches the entire Bay of Plenty. It is heard throughout the region on 90.5 MHz & 1242 kHz, at Ohope Beach on 92.9 MHz, in Te Puke on 89.0 MHz and also streams on the