Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Day of the Sun as the Loyalty Festival Period and festivities occur throughout. Day of the Sun The Day of the Sun () is an annual public holiday in North Korea on 15 April, the birth anniversary of Kim Il-sung, founder and Eternal President of North Korea. It is the most important national holiday in the country, and is considered to be the North Korean equivalent of Christmas. Kim's birthday, which had been an official holiday since 1968, was renamed Day of the Sun in 1997, three years after his death. The name takes its significance from his name; Il-sung is Korean for "become