Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Thriller (Michael Jackson album) from Bollywood to prisons in the Philippines. For a black artist in the 1980s to that point, Jackson's success was unprecedented. According to "The Washington Post", "Thriller" paved the way for other African-American artists to achieve mainstream recognition, such as Prince. Christgau credited "The Girl Is Mine" for giving radio exposure to the idea of interracial love. "Time" wrote: "Jackson is the biggest thing since the Beatles. He is the hottest single phenomenon since Elvis Presley. He just may be the most popular black singer ever." "Thriller" has continued to receive positive reviews. Stephen Thomas Erlewine of AllMusic wrote that