Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Cadbury Castle, Somerset part of the name may come from the River Cam, as with the nearby villages of West Camel and Queen Camel. Other scholars suggest a derivation from some figure named "Cador" or "Cada". It is one of three sites in Somerset to include the Cadbury name, the others being Cadbury Camp, near Tickenham, and Cadbury Hill, which is also known as Cadbury-Congresbury to distinguish it from the other sites. Local tradition, first written down by John Leland in 1542, holds that Cadbury Castle was King Arthur's Camelot. The site and the Great Hall are extensive, and the writer Geoffrey Ashe