Coca-Cola FEMSA a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013. The company reported revenues of US$ 9.6 billion for 2015. On Coca-Cola FEMSA's 2011 venture into the coffee vending market: On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in
Coca-Cola Orange Coca-Cola Orange Coca-Cola Orange, in some markets Coca-Cola with Orange, was a variation of Coca-Cola available for a limited time, that was flavoured with orange. It was introduced in June 2007, in only Gibraltar, following the success of the previous year's Coca-Cola Lime, for which 40% of the launch sales represented new customers and increased purchasing. Coca-Cola Orange was designed to appeal to regular drinkers of Coca Cola, as well as those who prefer the more citrus flavours of Coke with Lemon and Coke with Lime. The company says that 70% of post trial consumers said that they would "definitely"