Setanta Sports of a new network, Fox Soccer Plus. Setanta Sports Setanta Sports was a sports television company based in Dublin, Ireland. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company operated channels in the UK, Asia, Australia, United States and Canada. Setanta Sports operated a number of channels which have either been sold off or closed. In December 2015, Eir purchased Setanta Sports Ireland Ltd. On 5 July 2016 Setanta Sports was rebranded Eir Sport. Setanta operated Setanta Sports and Setanta Action until October 2013 when the channels were acquired by
British Satellite Broadcasting with the burden of huge losses, rapidly increasing debts and ongoing startup costs. On 2 November 1990, a 50:50 merger was announced to form a single company, formally "British Sky Broadcasting" (BSkyB), but marketed as Sky. As the company focused on the Astra system, which was not subject to IBA regulation, the Marcopolo satellites were withdrawn and eventually sold (Marcopolo I in December 1993 to NSAB of Sweden and Marcopolo II in July 1992 to Telenor of Norway). Sky News began broadcasting services to Scandinavia from the Thor satellites. NSAB operated Marcopolo I (as Sirius 1) until successfully sending it