John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sid and Nancy of the film were positive. Leslie Halliwell, in a negative appraisal, reiterated a line from a review that appeared in "Sight & Sound": "Relentlessly whingeing performances and a lengthy slide into drugs, degradation and death make this a solemnly off-putting moral tract." Andrew Schofield was ranked #1 in "Uncut" magazine's "10 Worst actors in rockin' roles", which described his performance as Sex Pistols lead singer Johnny Rotten (real name John Lydon) as a "short-arse Scouse Bleasdale regular never once looking like he means it". Commentary on the Criterion DVD dismisses the film's portrayal of Lydon as wholly inaccurate. Paul Simonon