Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Geely leading compact modular architecture. The company has also invested in establishing colleges across China including the Beijing Geely University, Zhejiang Automotive Technical School, Hunan Geely Automotive Technical. The company has students enrolled within its schools with the goal of developing Chinese automotive industry talents. In 2013, 16 trainees from this program started their careers in Geely Group. A small Geely sedan, the CK, performed badly in an informal crash test conducted by a Russian magazine in 2007. As a result, Geely reviewed its expansion plans. A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a