Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Chomp (search engine) Chomp (search engine) Chomp was an app search engine company founded by Ben Keighran and Cathy Edwards in 2009. The company was based in San Francisco and had received $2.5 million in funding. Chomp’s app search engine was available on its own website, as well as in an app of Chomp's making intended for use on smartphones or tablets, and also as an integrated search box in partners’ websites or other content. Its proprietary algorithm allowed users to search for apps based on what they did, not just on what they were called. Users could search for apps across multiple