Bay of Plenty Rugby Union and new sub-unions were formed, the union achieved its first national representation when A.L. McLean was selected for the All Blacks in 1921. McLean was the first of 22 men who have represented New Zealand while wearing the blue and gold hoops, in addition to the many players who received their rugby education in the Bay of Plenty before achieving higher honours elsewhere. As the heartland of Maori rugby the region has produced a large number of Māori All Blacks, while age group and secondary school teams from throughout the union have also established a long and successful heritage that
Bay of Plenty is emerging as a major regional source of electricity. Tourism is the other notable industry, accounting for 15% of the region's GDP from March 2000 to 2004. Overall economic growth in the Bay of Plenty averaged 2.1% between March 2000 and 2004, compared with the national rate of 3.5%, although per capita real GDP growth in the five years to March 2003 matched the national growth rate at an averaged 2.3%. In the 2006 Census, the median annual income was $22,600, below the national median of $24,400. Further, 45.4% of people aged 15 years or older earned an annual income