Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Peter Cadbury Peter Cadbury Peter Egbert Cadbury (6 February 1918 – 17 April 2006) was a British entrepreneur. Cadbury was born at Great Yarmouth in Norfolk, the son of Sir Egbert Cadbury and his wife, Mary Forbes, the daughter of Rev. Forbes Phillips of Gorleston in Suffolk. His father was a World War I flying ace and managing director of Cadbury Brothers, the chocolate enterprise. Cadbury was educated at Leighton Park School, a Quaker school in Reading, Berkshire founded by his grandfather, George Cadbury, and at Trinity College, Cambridge. Cadbury never worked in the family business. He followed his father into flying,