Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
King Arthur: Legend of the Sword and is transformed into the demon knight, confronting Arthur in a separate dimension. Despite his fighting skill, Arthur is beaten, and he is about to submit when he witnesses a vision of his father, convincing him to accept the sword and his character as his own. Arthur violently slays Vortigern but blesses him as he dies. In the aftermath, Arthur dissolves Vortigern's pact with the Vikings and begins building a Round Table where his knighted friends will meet. Blue and the prostitutes arrive with the crown of Uther, which Arthur accepts, holding the sword aloft. After 2004's "King Arthur", Warner