Girls Aloud by Louis Walsh until 2005 when Hilary Shaw replaced him. The new group competed with the boys' winning group, One True Voice to have 2002's Christmas number one single. Girls Aloud won the battle with their single "Sound of the Underground", produced by Brian Higgins and Xenomania. The song spent four consecutive weeks at number one and was certified platinum in March 2003. The song received critical acclaim; Alexis Petridis of "The Guardian" stated that "it proved a first: it was a reality pop record that didn't make you want to do physical harm to everyone involved in its manufacture".
Girls Aloud to the top two on the Irish Singles Chart. Girls Aloud performed at the BRIT Awards for the first time in their careers, with "The Promise" being awarded Best British Single. For the promotion of the album, Girls Aloud appeared in a variety show entitled "The Girls Aloud Party" which aired on 13 December 2008 on ITV. The second single from "Out of Control" was "The Loving Kind", the track was produced by Xenomania and the Pet Shop Boys. The song peaked at number ten, becoming Girls Aloud's twentieth consecutive top ten single. The final single from the album, "Untouchable"