Search engine privacy better results to that specific user and provide the user with a better searching experience. However, search engines can also abuse and compromise the privacy of the user's data by selling it to advertisers in order to gain profits. Users must decide what is more important to their search engine experience: relevance and speed of results or their privacy. The legal framework for protecting user privacy is not very solid. A few of the most popular search engines are Google, Yahoo, Bing, and Baidu, but many other search engines that are focused on privacy have cropped up recently, such as
Search engine privacy to mean that people had the right to request that some information about them be wiped from search results provided by search engine companies like Google. The background of this case is that one Spanish citizen, Mario Costeja Gonzalez, set out to erase himself from Google's search results because they revealed potentially compromising information about his past debts. In the ruling in favor of Mario Costeja Gonzalez, the court noted that search engines can significantly impact the privacy rights of many people and that Google controlled the dissemination of personal data. This court decision did not claim that all citizens