LOT Polish Airlines Flight 165 to Krakow's Balice airport. The captain was Czesław Doliński (with 20 years of flying in PLL LOT and more than two million kilometres of experience). At 15.49, the first officer received a routine instruction: after passing Jędrzejów, less than 80 km north of the destination, descend to For today, the official death toll of 53 killed is controversial. LOT manifest included 53 passengers and 5 crew members, but two days after the crash Polish press agencies published (based on LOT's information) 46 surnames (part of them without an address or name). LOT Polish Airlines Flight 165 LOT Polish Airlines Flight
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are