Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Egbert Cadbury Egbert Cadbury Major (Honorary Air Commodore) Sir Egbert "Bertie" Cadbury (20 April 1893 – 12 January 1967) was a British businessman, a member of the Cadbury family, who as a First World War pilot shot down two Zeppelins over the North Sea: "L.21" on 28 November 1916, and "L.70" on 6 August 1918: the latter while flying a De Havilland DH.4 with Robert Leckie as observer/gunner. Egbert Cadbury was born in Selly Oak, Birmingham, the youngest son of George Cadbury and his second wife Elizabeth Cadbury, and the grandson of John, the founder the family business. A year after he