Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Michael Jackson's Thriller (music video) continues to be popular on YouTube, which also hosts user-submitted videos of reenactments of the dance. The dance is performed in major cities around the world; the largest zombie dance included 12,937 dancers, in Mexico City. A YouTube video of more than 1,500 prisoners performing the dance had attracted 14 million views as of 2010. In 2017, the music video made its world debut in a newly-restored 3D version at the 74th annual Venice Film Festival, accompanied by the "Making of Michael Jackson's Thriller" documentary, also newly remastered. It was also screened at the Toronto International Film Festival, followed by