Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
Birmingham West Suburban Railway re-opened as part of this scheme and a new station was opened at University, near the site of the former Somerset Road station. The line was electrified in the early 1990s by British Rail. In 1861, John Cadbury's sons Richard and George had taken over 'Cadbury Brothers of Birmingham,' then based in central Birmingham at Bridge Street. Noticing the development of the BWSR, the Cadbury Brothers began a search for land on which to develop a factory. At the time, their milk was delivered on canal barges, mainly via the Worcester and Birmingham Canal, while their cocoa was delivered either