John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
So (dairy product) So (dairy product) So (蘇) was a type of dairy product made in Japan between the seventh and 10th centuries. The method of creation is noted in Engishiki as so acted as a gift in kind to the emperors. Daigo was produced by further processing so. The first record of so was made during the era of Emperor Mommu (697-707 AD). Tennyakuryo, then a part of the Ministry of Imperial Household, was responsible for the production of so. It was used as a medicine and as an offering to gods. The production sites known to date include Ajifu in Settsu