Bay of Plenty Zealand, with only the 11th-largest land area. The major population centres are Tauranga, Rotorua and Whakatane. The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and is projected to increase to 277,900 by the year 2011. Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. However,
Radio Bay of Plenty 1XX, under sponsorship from Moro chocolate bar manufacturer Cadbury. The 1XX programme was played on Cadbury Moro FM between 11pm and 6am the next morning. The complete transition to FM broadcasting was made on 12 December 1988. Announcer Terry Casserly had to ad-lib during the opening broadcast, when a live cross to company chairman Ross Neiderer was lost to dead air. The 90.5 FM from Mount Putauaki was the most powerful FM signal in the Bay of Plenty and was used as the station's main frequency, with a simulcast on the station's previous AM frequency. Another frequency on 93.0 FM