Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
George Cadbury they installed canteens and sport grounds. Nineteen years after brother Richard died, George opened a works committee for each gender which discussed proposals for improving the firm. He also pressed ahead with other ideas, like an annuity, a deposit account and education facilities for every employee. In 1901, disgusted by the imperialistic policy of the Balfour government and opposed to the Boer War, Cadbury bought the "Daily News" and used the paper to campaign for old age pensions and against the war and sweatshop labour. George Cadbury was one of the prime movers in setting up The Birmingham Civic Society