John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Sex Pistols credited to the Sex Pistols was released: on one side, notorious criminal Ronnie Biggs sang "No One Is Innocent" accompanied by Jones and Cook; on the other, Vicious sang the classic "My Way", over both a Jones–Cook backing track and a string orchestra. The single reached number seven on the charts, eventually outselling all the singles with which Rotten was involved. McLaren was seeking to reconstitute the band with a permanent new frontman, but Vicious—McLaren's first choice—had sickened of him. In return for agreeing to record "My Way", Vicious had demanded that McLaren sign a sheet of paper declaring that