Back to school (marketing) which is unusual in that it starts its school year in spring, the back to school sales are traditionally held in late March. In Canada and the United States, back to school shopping is associated with Labor Day, which falls on the first Monday of September. While Labor Day is a widely-observed holiday, it has no official celebration. Labor Day has since become symbolic as the unofficial "end of summer". Most schools and colleges begin their school year around this time, so the holiday has become a back to school shopping tradition. much as Memorial Day and Victoria Day, and
The Jerry Lewis MDA Labor Day Telethon ways to get the message out. A French-language telethon for MDA Canada was televised in Quebec concurrently with the American show in the late-1980s on the Radio-Québec network (now Télé-Québec); first televised in 1987, this telethon was hosted by entertainer Michel Louvain. In Puerto Rico, WKAQ-TV presents their own local telethon for MDA, "Sentimiento Telemaratón", generally broadcast the first or second Sunday after Labor Day, usually from 11 a.m. to 8 p.m. Atlantic Time. As with the English version, the telethon features local and international celebrities, plus information on the organisation, the diseases and the people that rely on MDA's