West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Deborah Cadbury 19th century England when Quakers owned such companies as Wedgwood, Clarks, Bryant and May's, Huntley and Palmers and "helped shape the course of the Industrial Revolution" with a focus on product quality and wealth creation that funded social projects. It then focuses on the expansion of the chocolate business as new products were developed with Cadbury, Fry, Rowntree, Van Houten, Lindt, Nestlé, and Hershey all competing for global market shares. Despite its philanthropic roots, the Cadbury company itself (founded by the author's distant relatives, George and Richard Cadbury) is eventually taken over by Kraft. "Chocolate Wars" was second on "The