Search engine scraping Search engine scraping Search engine scraping is the process of harvesting URLs, descriptions, or other information from search engines such as Google, Bing or Yahoo. This is a specific form of screen scraping or web scraping dedicated to search engines only. Most commonly larger search engine optimization (SEO) providers depend on regularly scraping keywords from search engines, especially Google, to monitor the competitive position of their customers' websites for relevant keywords or their indexing status. Search engines like Google do not allow any sort of automated access to their service but from a legal point of view there is no
Search engine optimization Search engine optimization Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.