Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The fountain on the Theater Square concrete Atlanteans. On the eve of the 250th anniversary of Rostov-on-Don, which was celebrated in 1999, the fountain was restored, giving it its original appearance. Only materials have changed: the podium is lined with natural stone, sculptures of atlantes, frogs and turtles are made in the technique of knocking out copper. In the evening, the fountain is illuminated with colored lights. For many decades the fountain never ceases to please its residents and visitors with its beauty. The fountain on the Theater Square The fountain on the Theater Square - the largest fountain in the city of Rostov-on-Don. After the