Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) Paul McCartney, "Say, Say, Say". NCTV chairman Thomas Radecki said: "It's not hard to imagine young viewers after seeing 'Thriller' saying, 'Gee, if Michael Jackson can terrorize his girlfriend, why can't I do it too?' Jackson, who was a Jehovah's Witness, drew criticism from members of the religion. He published a statement in "Awake!", a magazine published by the Watch Tower Bible and Tract Society of Pennsylvania. "I just intended to do a good, fun short film, not to purposely bring to the screen something to scare people or to do anything bad. I want to do what’s right. I