Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
90th Anniversary of the Estonian Republic 90th Anniversary of the Estonian Republic The 90th Anniversary of Estonian Republic (or more commonly used Estonia 90) is an official government program for the celebration of the Republic of Estonia's 90th anniversary. It is currently the largest and longest Estonian Independence Day celebration event which is entirely funded by the Government of Estonia. The celebrations started on 28 November 2007 and finished on 28 November 2008 with the opening of the Estonian War of Independence Victory Column on the Freedom Square of Tallinn. Estonia as a unified political entity first emerged after the Russian February Revolution of 1917. With