Bay of Plenty Census, the total resident population of the Bay of Plenty region was 257,379, an increase of 7.5% from 2001. The Bay of Plenty is the fifth-most populous region in New Zealand, accounting for 6.4% of the national population. The regional population is projected to increase to 277,900 by the year 2011. The median age in the Bay of Plenty was 37.2 years; 23.0% of the population were under 15 years of age, while 14.8% of people were aged 65 years or over. The male-to-female ratio was 0.94. The coast is dotted with several sizable settlements, the largest of which is
Radio Bay of Plenty web through the station's website. The stations breakfast show (6am-10am) is hosted by Colin Magee and includes news, upbeat music, clips from comedy shows, competitions and local information relating to the Eastern Bay of Plenty. The day programme (10am-2pm) is presented by Kathie Guy and includes requests, community event listngs, a Top 20 Countdown of country music and news updates. The drive show (2pm-7pm) is hosted by LJ and includes music, sports discussions, entertainment news, competitions and humour. The evening show (7pm-12am) is hosted by Chloe and includes a 9 @ 9 countdown, album reviews and hourly news updates. There