Search engine scraping public known incident of a search engine being scraped happened in 2011 when Microsoft was caught scraping unknown keywords from Google for their own, rather new Bing service. () But even this incident did not result in a court case. One possible reason might be that search engines like Google are getting almost all their data by scraping millions of public reachable websites, also without reading and accepting those terms. A legal case won by Google against Microsoft would possibly put their whole business as risk. Search engine scraping Search engine scraping is the process of harvesting URLs, descriptions, or
Search engine optimization their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating