John Lydon inducted the Sex Pistols, but the band refused to attend the ceremony or acknowledge the induction, complaining that they had been asked for large sums of money to attend. In September 2009 it was announced that PiL would reform, including earlier members Bruce Smith and Lu Edmonds, for a number of Christmas shows in the UK. Lydon financed the reunion using money he earned doing a UK TV commercial for Country Life butter. "The money that I earned from that has now gone completely—lock stock and barrel—into reforming PiL," said Lydon. In August 2010, Lydon played with Public Image Ltd
Sex Pistols ideology and agitations of the Situationists, as well as the anarchist thought of Buenaventura Durruti and others. These interests were shared with Jamie Reid, an old friend of McLaren who began producing publicity material for the Sex Pistols in the spring of 1976. The cut-up lettering employed to create the classic Sex Pistols logo and many subsequent designs for the band was actually introduced by McLaren's friend Helen Wellington-Lloyd. "We used to talk to John [Lydon] a lot about the Situationists," Reid later said. "The Sex Pistols seemed the perfect vehicle to communicate ideas directly to people who weren't getting