Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
The Great Yorkshire Brewery local pubs. In 1994, the first building of the expanding new brewery was built on farmland behind the New Inn. Within a year production had doubled and the brewery released its first bottle-conditioned beer. The Great Yorkshire brewery produces a variety of alcoholic drinks such as traditional lager, cider, golden ale and porter. It also brews a selection of craft beers or IPAs as well as special blends. On St George's Day, 23 April 2008, the brewery released a new beer named "Yorkshire Warrior". The beer was produced to celebrate the proud achievements of the Yorkshire Regiment and to commemorate