How the Grinch Stole Christmas! (TV special) animation divisions of Metro-Goldwyn-Mayer Studios, where Jones was under contract at the time. CBS, coming off the surprise success of "A Charlie Brown Christmas" a year before, allotted Jones and MGM a $315,000 budget, more than four times what Bill Melendez was offered to produce "A Charlie Brown Christmas". The original broadcast was sponsored by the Foundation for Full Service Banks whose sponsor plugs within the original airing were later edited out for subsequent broadcasts. The entirety of the book's text, with some slight embellishment, was adapted into the special; to pad the special to a full 30-minute time slot,
What a Cartoon! company to pay for the whole program. In addition to the eventual spin-offs, the "What a Cartoon!" short "Larry and Steve" by Seth MacFarlane featured prototypes of characters that would later go on to become MacFarlane's massively successful "Family Guy". The "What a Cartoon!" project and its assorted spin-offs brought Cartoon Network more commercial and critical success, and the network became an animation industry leader as the 1990s drew to a close. In 2001, coinciding with the death of William Hanna, Hanna-Barbera Productions merged with Warner Bros. Animation and Cartoon Network opened its own production arm, Cartoon Network Studios, in