Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Proclamation Day of the Republic of Latvia Proclamation Day of the Republic of Latvia Proclamation Day of the Republic of Latvia is celebrated annually on 18 November. It marks the anniversary of the Proclamation of Independence of Latvia by the People's Council of Latvia in 1918. Various public events take place all over the country, including concerts and fireworks. Torchlight processions held by various organizations have been part of Proclamation Day celebrations and Lāčplēsis Day celebrations since the 1920s. The largest torchlight procession organized by the National Alliance takes place in the capital city Riga and attracts several thousand participants every year. Its route through the streets