Search engine marketing marketing to attract business. Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine
Visual search engine Visual search engine A Visual Search Engine is a search engine designed to search for information on the World Wide Web through the input of an image or a search engine with a visual display of the search results. Information may consist of web pages, locations, other images and other types of documents. This type of search engines is mostly used to search on the mobile Internet through an image of an unknown object (unknown search query). Examples are buildings in a foreign city. These search engines often use techniques for Content Based Image Retrieval. A visual search engine searches