West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Birmingham West Suburban Railway re-opened as part of this scheme and a new station was opened at University, near the site of the former Somerset Road station. The line was electrified in the early 1990s by British Rail. In 1861, John Cadbury's sons Richard and George had taken over 'Cadbury Brothers of Birmingham,' then based in central Birmingham at Bridge Street. Noticing the development of the BWSR, the Cadbury Brothers began a search for land on which to develop a factory. At the time, their milk was delivered on canal barges, mainly via the Worcester and Birmingham Canal, while their cocoa was delivered either