John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon compliments, if any. I have no time for lies or fantasy, and neither should you. Enjoy or die." In December 2005, Lydon told "Q" that he was working on a second autobiography to cover the PiL years. In the mid-1990s, Lydon hosted "Rotten Day", a daily syndicated US radio feature written by George Gimarc. The format of the show was a look back at events in popular music and culture occurring on the particular broadcast calendar date about which Lydon would offer cynical commentary. The show was originally developed as a radio vehicle for Gimarc's book, "Punk Diary 1970–79", but