Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
National Signing Day to sign with their college team over a month before National Signing Day. While many recruits utilize this early process, a significant number of the nation’s top-rated recruits opt to wait until February to sign with their teams, either because they have not yet made a decision or desire to announce their decision to the fanfare and media coverage typically reserved for National Signing Day. National Signing Day is usually on the first Wednesday in February. Until 1981, several college football conferences, including the Southeastern Conference (SEC) and Atlantic Coast Conference (ACC), held conference signing days on the second Saturday