LOT Polish Airlines Flight 5055 LOT Polish Airlines Flight 5055 LOT Polish Airlines Flight 5055 was an Ilyushin Il-62M of LOT Polish Airlines that crashed in the late morning hours of Saturday, May 9, 1987. The event happened in the Kabaty Woods nature reserve on the outskirts of Warsaw, Poland. The flight prepared to leave from Warsaw to New York City's John F. Kennedy International airport when it encountered multiple catastrophic events with the numbers 1 and 2 engines as well as the elevator shortly after departure. All 183 passengers and crew on board perished in the crash. The accident was the deadliest of any
Brand equity superior and which strong, favorable, and unique brand associations should exist in consumers' minds. Both of these issues - brand meaning in terms of products, benefits, and needs as well as brand meaning in terms of product differentiation - depend on the firm's general approach to product development, branding strategies, and other strategic concerns. Any new development in the marketing environment can affect a brand's fortune. Nevertheless, a number of brands have managed to make impressive comebacks in recent years. Often, the first thing to do in revitalizing a brand is to understand what the sources of brand equity were