John Lydon inducted the Sex Pistols, but the band refused to attend the ceremony or acknowledge the induction, complaining that they had been asked for large sums of money to attend. In September 2009 it was announced that PiL would reform, including earlier members Bruce Smith and Lu Edmonds, for a number of Christmas shows in the UK. Lydon financed the reunion using money he earned doing a UK TV commercial for Country Life butter. "The money that I earned from that has now gone completely—lock stock and barrel—into reforming PiL," said Lydon. In August 2010, Lydon played with Public Image Ltd
Sex Pistols cultivated by McLaren and his associates is a matter of debate—as is the very nature of that stance itself. Deprecating the music, McLaren elevated the concept, for which he later took full credit. He claimed that the Sex Pistols were his personal, Situationist-style art project: "I decided to use people, just the way a sculptor uses clay." But what had he supposedly made? The Sex Pistols were as substantial as pop culture could get: "Punk became the most important cultural phenomenon of the late 20th century", McLaren later asserted. "Its authenticity stands out against the karaoke ersatz culture of today,