LOT Polish Airlines Flight 165 hijacking the Republic"), a crime under GDR law. Ruske and Tiede then concluded that they were trapped and that prison awaited them if they returned to East Germany. So they developed a plan to hijack a plane headed for East Berlin's Schönefeld Airport and force a landing at the U.S. Air Force base at Tempelhof Airport in West Berlin. They bought a toy starting pistol at a Polish flea market, and then booked three tickets on LOT Polish Airlines Flight 165 from Gdańsk, Poland, to East Berlin. On 30 August 1978, Tiede and Ruske hijacked a Polish LOT Tupolev Tu-134 airliner
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product