Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
Egbert Cadbury Egbert Cadbury Major (Honorary Air Commodore) Sir Egbert "Bertie" Cadbury (20 April 1893 – 12 January 1967) was a British businessman, a member of the Cadbury family, who as a First World War pilot shot down two Zeppelins over the North Sea: "L.21" on 28 November 1916, and "L.70" on 6 August 1918: the latter while flying a De Havilland DH.4 with Robert Leckie as observer/gunner. Egbert Cadbury was born in Selly Oak, Birmingham, the youngest son of George Cadbury and his second wife Elizabeth Cadbury, and the grandson of John, the founder the family business. A year after he