Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Bay of Plenty 259 km of open coastline used for economic, recreational and cultural purposes. The coastline from Waihi Beach in the west to Opape is defined as sandy coast, while the coast from Opape to Cape Runaway is rocky shore. Sizeable harbours are located at Tauranga, Whakatane and Ohiwa. Major estuaries include Maketu, Little Waihi, Whakatane, Waiotahe and Waioeka/Otara. Eight major rivers empty into the bay from inland catchments, including the Wairoa, Kaituna, Tarawera, Rangitaiki, Whakatane, Waioeka, Motu and Raukokore rivers. The region has more than 200 km² of lakes, known as the Lakes of Rotorua. Much of the central part of