LOT Polish Airlines Flight 5055 "Good night! Goodbye! Bye, we're dying!"). All 172 passengers and 11 crew died as the aircraft broke apart and crashed. After the crash of the Il-62 operating as LOT Polish Airlines Flight 007, the airline had started replacing its Ilyushin Il-62s with the more modernized Ilyushin Il-62M version. These had newer engines (Soloviev D-30 instead of Kuznetsov NK-8), but both of these turbofan engines shared the same critical point — low pressure turbine and engine shaft design and construction. According to the Polish investigatory commission, the cause of the crash was the disintegration of an engine shaft due to faulty
Brand it" attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values is a brand's personality. Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what a corporation hopes to accomplish, and to explain why customers should choose