Bing (search engine) the word "Live" remained in the name. As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, easy to spell, and that it would function well as a URL around the world. The word would remind people of the sound made during "the moment of discovery and decision making." Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. The name
Jinni (search engine) Jinni (search engine) Jinni is a search engine and recommendation engine for movies, TV shows and short films. The service is powered by the Entertainment Genome, an approach to indexing titles based on attributes like mood, tone, plot, and structure. Its availability is via API, in business-to-business licensing, where it impacts businesses like Comcast's Xfinity product (and others whose capabilities benefit from smart entertainment search). The Jinni service included semantic search, a meaning-based approach to interpreting queries by identifying concepts within the content, rather than keywords. The search engine provided a taste-based video discovery experience by mood, plot and other