Web search engine Overture (which owned AlltheWeb and AltaVista) in 2003. Yahoo! switched to Google's search engine until 2004, when it launched its own search engine based on the combined technologies of its acquisitions. Microsoft first launched MSN Search in the fall of 1998 using search results from Inktomi. In early 1999 the site began to display listings from Looksmart, blended with results from Inktomi. For a short time in 1999, MSN Search used results from AltaVista instead. In 2004, Microsoft began a transition to its own search technology, powered by its own web crawler (called msnbot). Microsoft's rebranded search engine, Bing, was
Search Engine Strategies the Search Engine Strategies San Jose event, is the party at Google headquarters in Mountain View, CA (Googleplex), dubbed "Google Dance". Search Engine Strategies Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK was held in London, England