Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
Wairoa River (Bay of Plenty) as a warm-up. The first major rapid is "Mother's Nightmare" - a long Grade IV rapid finishing with a 2-metre drop. Then follow the few grade III rapids (Helicopter, Double Trouble & Devils Elbow/Washing Machine). Then comes the two Grade V sections, "Top Waterfall" (a small drop into a hole followed by a three-metre drop) and Roller Coaster. After that there is a Grade III rock garden, a Whitewater Slalom gorge and few short grade III rapids leading up to the grade III "Bottom Waterfall" (another two metre drop). Wairoa River (Bay of Plenty) The Wairoa River runs north into