History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Geraldine Cadbury World War I In 1937, she was made Dame Commander of the Order of the British Empire for public and philanthropic services in Birmingham. The Barrow Cadbury Trust was founded in 1920 by Barrow and Geraldine Cadbury. Geraldine Cadbury Dame Geraldine Southall Cadbury, DBE (29 June 186430 January 1941) was a British Quaker, author, social and penal reformer. She was the wife of Barrow Cadbury, with whom she had three children, Dorothy Adlington, (1892-1987), Paul Strangman (1895-1984), and Geraldine Mary, (1900-1999). Geraldine Southall was born in Birmingham, the daughter of Alfred Southall (1838-1931), a chemist by trade and a temperance