Woolworths Group had been opened, although in April the company also entered administration and closed. The Woolworths store in Dorchester, Dorset was reopened as an independent business named "Wellworths" by the store manager Claire Robertson. The store was officially opened by BBC Radio 2 DJ Chris Evans on 11 March 2009. It was later renamed "Wellchester". Wellchester ceased trading in August 2012, after store manager Claire Robertson left to set up her own retail consultancy business. The Woolworths brand and domain was bought by Shop Direct Group, owned by Sir David and Sir Frederick Barclay, on 2 February 2009. The company announced
Woolworths.co.uk well as the Ladybird clothing brand had been bought by Shop Direct Group, who are the owners of companies such as Littlewoods, Kays and Great Universal. "The Times" estimated that they would have paid between £5 million and £10 million for the brand. Shop Direct Group announced their intention to restart the Woolworths brand as an online retailer by the summer of 2009. The website used the same URL as Woolworths had used under the Woolworths Group, and as of February 2009 Shop Direct were seeking input from the public about what they wanted the site to be like. It