Premier Automotive Group protect their use of the name Land Rover. Ford sold Jaguar and Land Rover to Tata Motors in March 2008 for £1.15 billion. As part of Ford's sale of Jaguar and Land Rover to Tata Motors, the defunct Rover brand name was included, as well as the Daimler and Lanchester marques. Ford purchased Volvo's automotive division in 1999 while Volvo's commercial vehicles division became a separate company. Both share the use of symbols and trademarks. Geely was reported to have approached Ford in mid-2008 about a possible takeover of Volvo Cars. On 28 October 2009, Geely was named as the
Geely Borui GE it was the first shown of Geely Borui GE. In 2018 Beijing Auto Show, which was a month and a half after the event in Suzhou, the Borui GE was taking an important place in the booths. The Geely Borui GE multimedia system provides touchable screen and is able to activate and control all systems in the car. The main screen takes some ideas from cell phone. In plug in models, there's also a key which infers users the electric vehicle settings. Borui GE carries a full LED light system, which can be inferred from the word "GEELY FULL-LED TECHNOLOGY"