Search engine scraping public known incident of a search engine being scraped happened in 2011 when Microsoft was caught scraping unknown keywords from Google for their own, rather new Bing service. () But even this incident did not result in a court case. One possible reason might be that search engines like Google are getting almost all their data by scraping millions of public reachable websites, also without reading and accepting those terms. A legal case won by Google against Microsoft would possibly put their whole business as risk. Search engine scraping Search engine scraping is the process of harvesting URLs, descriptions, or
Search Engine Watch Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search." Search Engine Watch Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on