Bay of Plenty Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. According to
Bay of Plenty in the region struggled: the climate was ill-suited to sheep farming and the geography was inaccessible, further hindered by a lack of infrastructure. By the end of the century the population had started to dwindle. But after experimenting with different crops, settlers found success with dairy production. Dairy factories sprang up across the Bay of Plenty in the 1900s, with butter and cheese feeding economic prosperity throughout the early 20th century; local Māori continued to live on the fringe of this prosperity. Timber also became a major export in the 1950s, as kiwifruit did later. The present Bay of Plenty