Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Thriller (Michael Jackson album) it had something to interest everyone. He believed it showcased harder funk and hard rock while remaining "undeniably fun", and wrote that "Wanna Be Startin' Somethin'", was "the freshest funk on the album [but] the most claustrophobic, scariest track Jackson ever recorded." Erlewine felt it was an improvement on Jackson's previous album, although he was critical of the title track, describing it as "ridiculous" and "sucked out the momentum" of the record. In "The New Rolling Stone Album Guide" (2004), Jon Pareles wrote that Jackson had "doubled his ambitions and multiplied his audience ... "Thriller" had extra musical help in