Coca-Cola FEMSA a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013. The company reported revenues of US$ 9.6 billion for 2015. On Coca-Cola FEMSA's 2011 venture into the coffee vending market: On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in
Coca-Cola 600 of the top five annual NASCAR races. From 1960 to 1984 the race was known as the World 600. In 1985, the race's name was changed to the Coca-Cola World 600. In 1986 the name was shortened to the Coca-Cola 600, or Coke 600 which it was referred to at the time. The name changed again in 2002 to the Coca-Cola Racing Family 600 referring to the Coca-Cola family of drivers who are sponsored by Coca-Cola. In 2003, the name returned to the Coca-Cola 600. The Coca-Cola 600 has been the site of many drivers' first wins, including David Reutimann,