Bay of Plenty the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatane is located in the centre of the coast. Other towns of note include Waihi Beach, Katikati, Maketu, Pukehina Beach and Opotiki. Most of the population along the coast is concentrated in the western and central parts of the shore; the eastern part is sparsely populated hill country. In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New
Radio Bay of Plenty is also a Saturday Morning Sports Preview programme with Tony Kirby. The network carries and contributes to national news bulletins produced by NZME Radio through Newstalk ZB. 1XX still operates as a completely local radio station today. One Double X is the emergency broadcaster for much of the Bay of Plenty, with sirens and civil defence services encouraging people to tune into the station for emergency information. In 2013, the station had to respond to a false alarm that prompted several people to listen to station or contact the studio for more information. Bayrock is an album rock format radio