Bing (search engine) focusing on Bing's search features and functionality. The ads claim that Bing does a better job countering "search overload". Bing has been heavily advertised as a "decision engine", though thought by columnist David Berkowitz to be more closely related to a web portal. Bing Rewards was a loyalty program launched by Microsoft in September 2010. It was similar to two earlier services, SearchPerks! and Bing Cashback, which were subsequently discontinued. Bing Rewards provided credits to users through regular Bing searches and special promotions. These credits were then redeemed for various products including electronics, gift cards, sweepstakes, and charitable donations. Initially,
Microsoft Academic Google Scholar, Web of Science, and Scopus for academic research purposes as well as citation analysis. Microsoft Academic Microsoft Academic is a free public web search engine for academic publications and literature, developed by Microsoft Research. Re-launched in 2016, the tool features an entirely new data structure and search engine using semantic search technologies. It currently indexes over 375 million entities, 170 million of which are academic papers. The Academic Knowledge API offers information retrieval from the underlying database using REST endpoints for advanced research purposes. The service replaces the earlier Microsoft research project, Microsoft Academic Search, which ended development