Bay of Plenty European and 14.6% identifying themselves as Māori. Other ethnic groups were under-represented in the region: 14.9% of the regional population was born overseas, compared with 22.9% nationally. English is the most widely spoken language. Te Reo Māori is the most common minority language, spoken by 9.6% of the population, compared with 4.1% nationally. The Bay of Plenty has a temperate, maritime climate, with warm, humid summers and mild winters. It is one of the warmest regions in New Zealand, particularly along the coastline, and most areas experience at least 2,200 hours of sunshine per annum. Average daily maximum temperatures range
Radio Bay of Plenty web through the station's website. The stations breakfast show (6am-10am) is hosted by Colin Magee and includes news, upbeat music, clips from comedy shows, competitions and local information relating to the Eastern Bay of Plenty. The day programme (10am-2pm) is presented by Kathie Guy and includes requests, community event listngs, a Top 20 Countdown of country music and news updates. The drive show (2pm-7pm) is hosted by LJ and includes music, sports discussions, entertainment news, competitions and humour. The evening show (7pm-12am) is hosted by Chloe and includes a 9 @ 9 countdown, album reviews and hourly news updates. There