Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Chomp (search engine) app. Chomp acquired over 300,000 users in the first eight weeks after its launch. Chomp received seed funding of $565,000 in November 2009. By March 2010 it received a series A round of funding, of $2 Million. Investors included BlueRun Ventures, Ron Conway, Brian Pokorny, and David Lee. At this time, Chomp made further improvements to its search engine by enhancing its search functionality. By February 2011 Chomp brought its search to the Android platform and released its Android app. This provided an improved experience from the existing search capabilities found in the Android market. By May 2011, the number