Bay of Plenty Bay of Plenty Regional Council, which used the brand name Environment Bay of Plenty for a number of years, is the administrative body responsible for overseeing regional land use, environmental management and civil defence in the region. It also oversees local-tier governing councils for each of the territorial authorities. In 1989, Whakatane was selected as the seat for the regional council, as a compromise between the two dominant cities of Tauranga and Rotorua. Public health in New Zealand is broken into regions. The Bay of Plenty and Lakes district health boards have public health provided by Toi Te Ora -
Bay of Plenty is emerging as a major regional source of electricity. Tourism is the other notable industry, accounting for 15% of the region's GDP from March 2000 to 2004. Overall economic growth in the Bay of Plenty averaged 2.1% between March 2000 and 2004, compared with the national rate of 3.5%, although per capita real GDP growth in the five years to March 2003 matched the national growth rate at an averaged 2.3%. In the 2006 Census, the median annual income was $22,600, below the national median of $24,400. Further, 45.4% of people aged 15 years or older earned an annual income