Bay of Plenty in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year. 67.1% of the resident population in the Bay of Plenty identified with the European ethnic group, while 27.5% of people identified themselves as Māori. This compared with 67.6% of the national population identifying themselves as ethnic
Bay of Plenty (New Zealand electorate) for the first time, including Bay of Plenty. The current Bay of Plenty electorate is wrapped around Tauranga city, but does not include the city. It does include Matakana Island. Prior to the 2007 boundary review, it did not extend to the western side of Tauranga or to Matakana Island. Instead it comprised a section of the central Bay of Plenty coast, from the eastern periphery of the Tauranga urban area to outside the main populated part of Whakatane. It included the towns of Te Puke, Edgecumbe and Papamoa. Rapid population growth around Tauranga has driven considerable boundary change at