Geely Borui the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.. During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model. In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui. The car was developed from a new platform jointly developed with Volvo. The Borui is a fastback, which is an uncommon design in the Chinese automobile market. The Borui was the first car model showing what Peter Horbury, the vice president of design for Geely's idea of
Geely Boyue much attention in the Chinese automobile market. The Proton X70 is a right hand drive version of the Geely Boyue with minor cosmetic differences. On 24 May 2017, PROTON Holdings parent company DRB-HICOM announced plans to sell a 49.9% stake in Proton to Zhejiang Geely Automobile Holdings. Alongside the sale of stake, it was announced that Proton's first SUV would be based of the Geely Boyue. In April 2018, Proton opened up an online poll to the public to vote on the name. Participants could choose between: PX7, X7, X70 and X700 or voice in their own input. Latter that