John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Julien Temple members Johnny Rotten and Sid Vicious had left the band by this time, the story of the group is told from the viewpoint of their manager, Malcolm McLaren. "The Great Rock And Roll Swindle" tells of the rise of The Sex Pistols, apparently as manipulated by McLaren, and how he had shaped the band throughout their short career. Many of the 'facts' given by McLaren were disputed by John Lydon (who had dropped the Johnny Rotten name after leaving the band), who accused McLaren of using the film to attack him personally. This helped split opinion on the film as,