Arthur's Day Arthur's Day Arthur's Day was an annual series of music events worldwide, originally organised by Diageo in 2009 to promote the 250th anniversary of its Guinness brewing company. The 2009 events took place, internationally, in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV. €6 million was pledged to the Arthur Guinness Fund at the time. The so-called celebration was endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter Guy Ritchie, footballer and Guinness football ambassador
The Anniversary tours, a few tracks were demoed in Rob Pope’s basement in the fall of 2002. However, rather than re-signing a new contract, Vagrant Records dropped The Anniversary in early 2003 because of personal tensions with the label and other bands on the roster. But picking up right where they left off, through extensive touring with the likes of Cheap Trick and Guided by Voices, The Anniversary continued to develop their live sound as shows incorporated new songs and re-visited and re-worked past crowd favorites, transforming them into a psychedelic jam loaded with classic rock riffs and gutter rock swagger. During