Bing (search engine) further to 20.9%. As of October 2018, Bing is the third largest search engine in the US, with a query volume of 4.58%, behind Google (77%) and Baidu(14.45%). Yahoo! Search, which Bing largely powers, has 2.63%. Since 2006, Microsoft had conducted a number of tie-ins and promotions for promoting Microsoft's search offerings. These include: Bing's debut featured an $80 to $100 million online, TV, print, and radio advertising campaign in the US. The advertisements do not mention other search engine competitors, such as Google and Yahoo!, directly by name; rather, they attempt to convince users to switch to Bing by
Microsoft Academic Google Scholar, Web of Science, and Scopus for academic research purposes as well as citation analysis. Microsoft Academic Microsoft Academic is a free public web search engine for academic publications and literature, developed by Microsoft Research. Re-launched in 2016, the tool features an entirely new data structure and search engine using semantic search technologies. It currently indexes over 375 million entities, 170 million of which are academic papers. The Academic Knowledge API offers information retrieval from the underlying database using REST endpoints for advanced research purposes. The service replaces the earlier Microsoft research project, Microsoft Academic Search, which ended development