John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Tony Mott music, including the Rolling Stones, Paul McCartney, David Bowie, Elton John, Nirvana, and Madonna, along with major Australian acts INXS, Cold Chisel, Midnight Oil, Silverchair, and the independent Sydney band scene. Mott's portraits have become the best known images of many musicians and bands; examples include Chrissy Amplett of the Divinyls at the Piccadilly Hotel, Kings Cross, 1983; the classic shot of Peter Garrett at the Sydney Entertainment Centre in 1985; the much published portrait of Icelandic singer Björk at the "Big Day Out", 1994; the defining shot of Sex Pistols singer Johnny Rotten (Lydon) at the Hordern Pavilion, Sydney,