Setanta Sports of a new network, Fox Soccer Plus. Setanta Sports Setanta Sports was a sports television company based in Dublin, Ireland. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company operated channels in the UK, Asia, Australia, United States and Canada. Setanta Sports operated a number of channels which have either been sold off or closed. In December 2015, Eir purchased Setanta Sports Ireland Ltd. On 5 July 2016 Setanta Sports was rebranded Eir Sport. Setanta operated Setanta Sports and Setanta Action until October 2013 when the channels were acquired by
British Satellite Broadcasting BSB's shareholders and Murdoch's News International made huge profits on their investments, the 50:50 merged venture having an effective quasi-monopoly on UK satellite pay-TV. From a UK perspective, British Satellite Broadcasting's existence prevented 100% of these profits being made by News International, reducing Murdoch's ability to influence government policy. At one stage of the saga, News International was facing dismemberment at the hands of its bankers. Following the takeover of Sky by Comcast in October 2018, Murdoch was no longer involved in British television but retained his newspaper assets through News Corp. British Satellite Broadcasting British Satellite Broadcasting (BSB) was