Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Saves the Day with Walter Schreifels and Jon Simmons. In 2014, "Saves the Day" supported "Brand New" on their British tour. On September 4, 2014, Saves the Day and Say Anything announced a co-headlining tour with support from Reggie and the Full Effect. The three bands were celebrating anniversaries. Saves The Day celebrated 15 years since Through Being Cool; Say Anything had the 10th anniversary of ...Is a Real Boy, and Reggie celebrated Under The Tray. On February 26, 2016, Chris Conley tweeted about the "first song on the next saves the day record" being his "new favorite song of all time." On