LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 LOT Polish Airlines Flight 703 was a plane that crash-landed about north of Rogóżno railway station, on 2 November 1988. In the accident one person was killed and several were seriously injured. The plane, an Antonov An-24W, registered SP-LTD, named "Dunajec", took off from Okęcie airport, Warsaw for regional flight 703 to Rzeszów-Jasionka Airport. It had 25 passengers on board (including the famous radio presenter Tomasz Beksiński) and four crew members. The captain was Kazimierz Rożek (with 30 years of experience) and the co-pilot was Waldemar Wolski. The emergency started about two minutes before the
Brand equity changes in strategic focus or direction that may necessitate adjustments in the way that its brands are being marketed. Consequently, effective brand management requires proactive strategies designed to at least maintain - if not actually enhance - brand equity in the face of these different forces. As a company's major enduring asset, a brand needs to be carefully managed so its value does not depreciate. Marketers can reinforce brand equity by consistently conveying the brand's meaning in terms of (1) what product it represents, what core benefits it supplies, and what needs it satisfies (2) how the brand makes product