Broadcasting of sports events events from the 1980s, mainly horse races and so-called minority sports. In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006 the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were
British Broadcasting Company to the original shareholders of the British Broadcasting Company Ltd. was Burndept Limited. It represented the interests of over twenty small electrical manufacturers in the UK. The British Broadcasting Company did not sell air time for commercials but its licence did allow for it to carry sponsored programming, and eight such sponsored broadcasts were aired in 1925. However, the main source of its income was from the sale of radio receiving sets and transmitters manufactured by its shareholding member companies as well as from a portion of the government (GPO) licence fee that had to be purchased by BBC listeners.