Christmas in July of July (Canada Day on July 1 in Canada and American Independence Day on July 4 in the United States) and Labor/Labour Day (the first Monday in September for both the US and Canada), leaving a stretch of about two months with no holidays (some Canadian provinces hold a Civic Holiday, but neither Canada nor the United States has ever recognized a national holiday during that month). The late July period provides relatively few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the "back to school" shopping
Labor Day (film) the trailers of the movie. The film had a limited release on December 27, 2013, for a one-week awards-qualifying run and had a wide release on January 31, 2014, in the United States. The film was released on DVD + Blu-ray in US on April 29, 2014. Bonus features include deleted scenes, a "End of Summer: making-of" Labor Day segment, and commentary featuring Reitman, cinematographer Steelberg, and first assistant director/co-producer Jason Blumenfeld. The film was opened wide along with "That Awkward Moment" on Super Bowl weekend. It grossed an estimated $5.3 million in its first three days and ranked seventh