Geely Borui hybrid version. The Borui received 5 stars in C-NCAP crash testing. Geely Borui The Geely Borui is a large family car produced by Chinese automaker Geely produced since April 2015. In the 2011 Shanghai Motor Show, Volvo unveiled the Concept Universe. However, that concept was cancelled after Peter Horbury left Volvo as he joined Geely as vice president of design in 2012. The Geely KC concept was unveiled in April 2013 at the Shanghai Auto Show; the designers already started off the project 2 years ago in 2011. The design of the Borui is based on the KC Concept unveiled
Emgrand Emgrand Emgrand was an automobile marque owned by the Chinese automaker Geely. It was launched in August 2009 and discontinued in 2014, when its products were rebranded as Geely. The "Emgrand" marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle. The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. The second Emgrand production model, the Emgrand EC8, was launched in October 2010.