West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
John Cadbury of the retail business, leaving it in the hands of John's son, Richard Barrow Cadbury (Barrow's remained a leading Birmingham store until the 1960s). Cadbury married twice. He married Priscilla Ann Dymond (1799–1828), in 1826, but she died two years later. In 1832 he married his second wife, Candia Barrow (1805–1855) and had seven children: John (1834–1866), Richard (1835–1899), Maria (1838–1908), George (1839–1922), Joseph (1841–1841), Edward (1843–1866), and Henry (1845–1875). Benjamin and John Cadbury dissolved their partnership in 1860. John retired in 1861 due to the death of his wife, and his sons Richard and George succeeded him in the