Search engine scraping public known incident of a search engine being scraped happened in 2011 when Microsoft was caught scraping unknown keywords from Google for their own, rather new Bing service. () But even this incident did not result in a court case. One possible reason might be that search engines like Google are getting almost all their data by scraping millions of public reachable websites, also without reading and accepting those terms. A legal case won by Google against Microsoft would possibly put their whole business as risk. Search engine scraping Search engine scraping is the process of harvesting URLs, descriptions, or
Search engine optimization SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website