Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Michael Jackson's Thriller (music video) it "continues to be considered the greatest video ever by just about everyone." Gil Kaufman of MTV described the video as "iconic" and felt that it was one of Jackson's "most enduring legacies". Kaufman also noted that the music video was the "mini-movie that revolutionized music videos" and "cemented Jackson's status as one of the most ambitious, innovative pop stars of all time". "Michael Jackson's Thriller" was named the "greatest video" by MTV in 1999, and by VH1 and "Time" in 2001. In a poll of over one thousand users conducted by Myspace in 2010, it was voted the most