Arthur's Day the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called "Guinness Amplify" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for
Swan Brewery in order to support his six children. He saw the Swan River as the ideal place to build a brewery, as the Swan provided fresh, clean water for making the beer, hiring convicts as a source of cheap labour. Following Sherwood's death in 1874, the family offered the Swan Brewery for lease. The lease was taken up by the partnership of John Maxwell Ferguson and William Mumme, who appreciated the value of its pure water supply. In 1879 the Swan Brewery was moved to a site at the foot of Mount Eliza not far from the Stanley Brewery and another