Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
Cadbury World opening were taken out, and new areas were added, including an Aztec-themed room and Old England room. Unlike the Cadbury World in Birmingham, it offers guided tours around the manufacturing area of the factory. On 16 February 2017, Amanda Banfield, Mondelez's area vice-president for Australia, New Zealand, and Japan, confirmed that Cadbury World Dunedin would remain open despite the company's decision to close the Dunedin factory by March 2018. She also confirmed that Mondelez was planning to redevelop the Cadbury World Dunedin site. In April 2018 Mondelez received permission to move Cadbury World to a separate building close to the