Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
The Brewery (music venue) years the venue began bringing in many Pop-punk and Emo pop bands such as Cartel, Paramore, Valencia, All Time Low, and Panic! at the Disco. The venue also became a central venue in the metalcore, post-hardcore, and screamo genres during this time, even becoming a home venue to Alesana, He Is Legend, and other Tragic Hero Records bands. In 2011 the plot of land The Brewery stood on was bought by Val Valentine who then gave notice to the venue to vacate as Valentine was not renewing their lease. The Brewery officially closed after its last show on Friday July