Cadbury was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were Quakers there were no pubs in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars. In 1899 Cadbury became a private limited company. In
William Adlington Barrow Cadbury Cadbury (1900–1999). He died at Bromsgrove, Worcestershire, aged 90. William Adlington Barrow Cadbury William Adlington Cadbury (17 February 1867 – 8 July 1957), was an English businessman affiliated with his family company, Cadbury, which his grandfather, John Cadbury had founded. He was born in Edgbaston and educated at Quaker schools. He began working at Cadbury in 1887. In 1905 he commissioned the first Cadbury logo. In 1921, the Cadbury script logo was introduced, based on William Cadbury's signature. He married Geraldine Southall (later Dame Geraldine Cadbury) on 8 September 1891, at the Friends' meeting house in Birmingham. Their children were