Bay of Plenty Rugby Union Bay of Plenty Rugby Union The Bay of Plenty Rugby Union ("also referred to as "Bay of Plenty" or "BOPRU"") is the governing body for rugby union in a portion of the Bay of Plenty Region of New Zealand. Its colours are dark blue and yellow in a hooped design. The BOPRU govern the running of the Bay of Plenty representative team which have won New Zealand's first-tier domestic competition National Provincial Championship ("Air New Zealand Cup" and "ITM Cup") once. Their most recent victory was the 1976 competition, they were the first side to win the competition. Bay of
Bay of Plenty in the region struggled: the climate was ill-suited to sheep farming and the geography was inaccessible, further hindered by a lack of infrastructure. By the end of the century the population had started to dwindle. But after experimenting with different crops, settlers found success with dairy production. Dairy factories sprang up across the Bay of Plenty in the 1900s, with butter and cheese feeding economic prosperity throughout the early 20th century; local Māori continued to live on the fringe of this prosperity. Timber also became a major export in the 1950s, as kiwifruit did later. The present Bay of Plenty