Nachman Shai of United Jewish Communities (UJC ) and Director-General of UJC Israel. Prior to the 2009 elections he joined Kadima, saying "I think there is a time to come down from the stands and enter the playing field. I know the field well and I have been involved in many ways, but I decided this time to become a player". Kadima Chairwoman, Tzipi Livni, presented Shai at Kadima's Knesset faction, saying he was "part of the attractive face Kadima wants to show the electorate" and that he would be able to contribute to Kadima on issues pertaining to the Jewish world,
Kadima However, it was not immediately adopted, and the party was initially named "National Responsibility" (Hebrew: , "Ahrayaut Leumit"), which was proposed by Justice Minister Tzipi Livni and enthusiastically endorsed by Reuven Adler, Sharon's close confidante and strategy adviser. Although "National Responsibility" was regarded as provisional, subsequent tests conducted with focus groups proved it much more popular than "Kadima". "National Responsibility" seemed certain to become permanent. Surprisingly, however, it was announced on 24 November 2005 that the party had finally registered under the name "Kadima". The title "Kadima" has symbolic meaning for many Israelis who associate it with the battle-charge of