West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
Egbert Cadbury Egbert Cadbury Major (Honorary Air Commodore) Sir Egbert "Bertie" Cadbury (20 April 1893 – 12 January 1967) was a British businessman, a member of the Cadbury family, who as a First World War pilot shot down two Zeppelins over the North Sea: "L.21" on 28 November 1916, and "L.70" on 6 August 1918: the latter while flying a De Havilland DH.4 with Robert Leckie as observer/gunner. Egbert Cadbury was born in Selly Oak, Birmingham, the youngest son of George Cadbury and his second wife Elizabeth Cadbury, and the grandson of John, the founder the family business. A year after he