LOT Polish Airlines Flight 16 aviation accident by State Commission on Aircraft Accidents Investigation. The aircraft involved was a Boeing 767-35DER, registered SP-LPC, named "Poznań", serial number 28656. It was first delivered to LOT on 15 May 1997. The damage to the plane was so extensive that the airline chose not to make repairs. The aircraft was eventually scrapped in November 2013. LOT Polish Airlines Flight 16 was scheduled to arrive at Warsaw Chopin Airport from Newark Liberty International Airport on 1 November 2011 at 13:35 CET. Technical difficulties were detected by Captain Tadeusz Wrona within 30 minutes after takeoff from Newark. The crew indicated
Challenger brand The concept of a challenger brand was first introduced by Adam Morgan in 1999 in the business book, ‘Eating the Big Fish’. In this book, three specific criteria for challenger brands were defined: one, state of market, meaning the brand is not a market leader nor a niche brand; two, state of mind, meaning the brand has ambitions beyond conventional marketing resource; three, rate of success, meaning the brand has experienced significant and rapid growth. Challenger brand A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are