Cadbury 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry
John Cadbury of the retail business, leaving it in the hands of John's son, Richard Barrow Cadbury (Barrow's remained a leading Birmingham store until the 1960s). Cadbury married twice. He married Priscilla Ann Dymond (1799–1828), in 1826, but she died two years later. In 1832 he married his second wife, Candia Barrow (1805–1855) and had seven children: John (1834–1866), Richard (1835–1899), Maria (1838–1908), George (1839–1922), Joseph (1841–1841), Edward (1843–1866), and Henry (1845–1875). Benjamin and John Cadbury dissolved their partnership in 1860. John retired in 1861 due to the death of his wife, and his sons Richard and George succeeded him in the