Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Search engine technology Search engine technology A search engine is an information retrieval software program that discovers, crawls, transforms and stores information for retrieval and presentation in response to user queries. A search engine normally consists of four components e.g. search interface, crawler(also known as a spider or bot),indexer, and database. The crawler traverses a document collection, deconstructs document text, and assigns surrogates for storage in the search engine index. Online search engines store images, link data and metadata for the document as well. The concept of hypertext and a memory extension originates from an article that was published in The Atlantic Monthly