Winter solstice instant of the solstice can be calculated, direct observation of the solstice by amateurs is impossible because the sun moves too slowly or appears to stand still (the meaning of "solstice"). However, by use of astronomical data tracking, the precise timing of its occurrence is now public knowledge. One cannot directly detect the precise instant of the solstice (by definition, one cannot observe that an object has stopped moving until one later observes that it has not moved further from the preceding spot, or that it has moved in the opposite direction). Further, to be precise to a single day,
Dump months were not originally intended for the dump months get shifted there anyway not because they are bad but because the studios cannot figure out how to market them or are not sure they will succeed. C. Robert Cargill, a former critic for Ain't It Cool News who scripted the successful 2012 horror film "Sinister", points to "Chronicle", which had a surprisingly strong opening on Super Bowl weekend earlier that year, an example. Similarly, LaMarche points to two other types of movies difficult to market to large audiences. "Winter can be a boon to little movies with niche audiences," she writes,