Innocent Drinks In 2007 McDonald's began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012. However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in the Netherlands. Revenue for the company declined in 2008 as a result of the global financial crisis which led to an overall loss of £8.6m. On 6 April 2009, Innocent Drinks announced on its website an agreement to sell a stake of 10-20% to The Coca-Cola Company for £30 million, with the three founders continuing to retain
Coca-Cola Enterprises paid over $15 billion, including a redemption of Coca-Cola's 33% shareholding in CCE. Coca-Cola wanted the business in their asset list because they felt it would save both consumers and Coca-Cola money. Coca-Cola also spun off its small European bottling division to "New CCE". The acquisition closed on October 3, 2010. On August 6, 2015, Coca-Cola Enterprises announced that it would merge with Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke AG, a subsidiary of the Coca-Cola Company, into a new company to be called Coca-Cola European Partners PLC. Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products.