Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Defender of the Fatherland Day (Kazakhstan) Armed Forces. It was held at the Otar Military Base. Saule Aitpayeva was promoted to the rank of General, becoming first female general since Kazakhstan gained independence. Celebrated the 22nd anniversary of the founding of the Kazakh Armed Forces. The parade commander Lieutenant General Murat Maikeyev. Reporting to President Nazarbayev was Kazakhstan's Defense Minister Serik Akhmetov. 2,000 soldiers, 56 air units, and 250 defense technologies took part in the parade. Celebrated the 23rd anniversary of the Kazakh Armed Forces and the 70th anniversary of the Great Patriotic War. Minister of Defence Imangali Tasmagambetov who presided over the parade. An exact