John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Kate Bush of Love": "I love the way it's a record of two halves, and the second half is a concept record about fear of drowning. It's an amazing record to listen to really late at night, unsettling and really jarring". John Lydon, better known as Johnny Rotten of the Sex Pistols, declared her work to be "beauty beyond belief". Rotten once wrote a song for her, titled "Bird in Hand" (about exploitation of parrots) that Bush rejected. Bush was one of the singers who Prince thanked in the liner notes of 1991's "Diamonds and Pearls". In December 1989, Robert Smith of