Manchester United F.C. In July 2012, Manchester United was ranked first by "Forbes" magazine in its list of the ten most valuable sports team brands, valuing the Manchester United brand at $2.23 billion. The club is ranked third in the Deloitte Football Money League (behind Real Madrid and Barcelona). In January 2013, the club became the first sports team in the world to be valued at $3 billion. Forbes Magazine valued the club at $3.3 billion – $1.2 billion higher than the next most valuable sports team. They were overtaken by Real Madrid for the next four years, but Manchester United returned to
Manchester United F.C. started a second spell in 1992. Umbro's sponsorship lasted for ten years, followed by Nike's record-breaking £302.9 million deal that lasted until 2015; 3.8 million replica shirts were sold in the first 22 months with the company. In addition to Nike and Chevrolet, the club also has several lower-level "platinum" sponsors, including Aon and Budweiser. On 30 July 2012, United signed a seven-year deal with American automotive corporation General Motors, which replaced Aon as the shirt sponsor from the 2014–15 season. The new $80m-a-year shirt deal is worth $559m over seven years and features the logo of General Motors brand