Jack Dorsey fashion design. As the service began to grow in popularity, Dorsey chose the improvement of uptime as top priority, even over creating revenue – which, as of 2008, Twitter was not designed to earn. Dorsey described the commercial use of Twitter and its API as two things that could lead to paid features. He describes his three guiding principles, which he says are shared by the company, as simplicity, constraint and craftsmanship. On October 16, 2008, Williams took over the role of CEO, while Dorsey became chairman of the board. On March 28, 2011, Dorsey returned to Twitter as Executive
Jack Dorsey company in Oakland to dispatch couriers, taxis, and emergency services from the Web. His other projects and ideas at this time included networks of medical devices and a "frictionless service market". In July 2000, building on dispatching and inspired in part by LiveJournal and by AOL Instant Messenger, he had the idea for a Web-based realtime status/short message communication service. When he first saw implementations of instant messaging, Dorsey wondered whether the software's user status output could be shared easily among friends. He approached Odeo, which at the time happened to be interested in text messaging. Dorsey and Biz Stone