Bing (search engine) are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners made the transition by early 2012. The deal was altered in 2015, meaning Yahoo! was only required to use Bing for a "majority" of searches. In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal of delivering faster and slightly more relevant search results for users. Known
Search engine privacy credit cards, they had a significant aversion to purchasing products from sites that did not offer the level of privacy they wanted, indicating that consumers value their privacy monetarily. Many individuals and scholars have recognized the ethical concerns regarding search engine privacy. The collection of user data by search engines can be viewed as a positive practice because it allows the search engine to personalize results. This implies that users would receive more relevant results, and be shown more relevant advertisements, when their data, such as past search queries, location information, and clicks, is used to create a profile for