The Salvation Army beneficial to society or the community of mankind as a whole". The Army was founded in 1865 in London by one-time Methodist circuit-preacher William Booth and his wife Catherine as the East London Christian Mission, and can trace its origins to the Blind Beggar tavern. In 1878 Booth reorganised the mission, becoming its first General and introducing the military structure which has been retained as a matter of tradition. Its highest priority is its Christian principles. The current international leader of The Salvation Army and chief executive officer (CEO) is General Brian Peddle, who was elected by the High Council
The Salvation Army the results of the largest study of charitable and non-profit organisation popularity and credibility. The study showed that The Salvation Army was ranked as the 4th "most popular charity/non-profit in America" of over 100 charities researched, with 47% of Americans over the age of 12 choosing 'Love' and 'Like A Lot' for The Salvation Army. Charity Watch rates the Salvation Army an "A-" to an "A", indicating a high level of financial efficiency and organisational transparency. In 1917, over two hundred-fifty Salvation Army volunteers went overseas to France to provide supplies and baked goods, including donuts, to American soldiers. The