John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
Russell Brand a revolution of radical ideas, but the implementation of ideas we already have." In September 2014, Brand lent his support to the Fire Brigades Union, giving a speech at the union's rally against cuts in London and asking the public to support the firefighters. In October 2014, at the time Brand's book "Revolution" was published, John Lydon (also known as "Johnny Rotten" of the Sex Pistols), in an interview with Polly Toynbee of "The Guardian", said that Brand's advocacy of non-voting is "the most idiotic thing I’ve ever heard." In a November 2014 YouGov poll, involving a selection of celebrities,