Bay of Plenty (New Zealand electorate) seat for National's Tony Ryall, who has been returned easily at every election since the seat's re-establishment in . The upper central North Island is an area where New Zealand First has done well, frequently getting a higher vote share in seats in both the Bay of Plenty region and in the Waikato than it does nationally. The earlier Bay of Plenty electorate from 1893 to 1978 was held by William Kelly 1893–1896, William Herries 1896–1908, William MacDonald 1908–1920, Kenneth Williams 1920–1935, Gordon Hultquist 1935–1941, Bill Sullivan 1941–1957, Percy Allen 1957–1975 and Duncan MacIntyre 1975–1978. Williams had the distinction of
Radio Bay of Plenty closure was "a sign of the times". The closure was also met with disappointment from local businesses that had advertised on the station. One Double X is an adult hits radio station in Whakatane. It reaches the entire Bay of Plenty, with specific frequencies Ohope Beach and Te Puke and live streaming on its website. As the flagship network of Radio Bay of Plenty, it reaches the entire Bay of Plenty. It is heard throughout the region on 90.5 MHz & 1242 kHz, at Ohope Beach on 92.9 MHz, in Te Puke on 89.0 MHz and also streams on the