John Lydon an enthusiast than an expert". He went to present two further programmes: "John Lydon Goes Ape", in which he searched for gorillas in Central Africa, and "John Lydon's Shark Attack", in which he swam with sharks off South Africa. In late 2008 Lydon appeared in an advertising campaign for "Country Life", a popular brand of butter, on British television. Lydon defended the move by stating that the main reason he accepted the offer was to raise money to reform Public Image Ltd without a record deal. The advertising campaign proved to be highly successful, with sales of the brand raising
John Lydon Lady in Ilford, and also frequented both reggae and gay clubs, enjoying the latter because "you could be yourself, nobody bothered you" there. In 1975 Lydon was among a group of youths who regularly hung around Malcolm McLaren and Vivienne Westwood's fetish clothing shop SEX. McLaren had returned from a brief stint travelling with American protopunk band the New York Dolls, and he was working on promoting a new band formed by Steve Jones, Glen Matlock and Paul Cook called the Sex Pistols. McLaren was impressed with Lydon's ragged look and unique sense of style, particularly his orange hair and