Arthur's Day Arthur's Day Arthur's Day was an annual series of music events worldwide, originally organised by Diageo in 2009 to promote the 250th anniversary of its Guinness brewing company. The 2009 events took place, internationally, in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV. €6 million was pledged to the Arthur Guinness Fund at the time. The so-called celebration was endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter Guy Ritchie, footballer and Guinness football ambassador
International Day for the Eradication of Poverty International Day for the Eradication of Poverty The International Day for the Eradication of Poverty is an international observance celebrated every year on October 17 throughout the world. The first commemoration of the event took place in Paris, France, in 1987 when 100,000 people gathered on the Human Rights and Liberties Plaza at the Trocadéro to honour victims of poverty, hunger, violence and fear at the unveiling of a commemorative stone by Father Joseph Wresinski, founder of the International Movement ATD Fourth World. In 1992, four years after Wresinski's death, the United Nations officially designated October 17 as The International