Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a
Thriller (Michael Jackson album) to suggestions that Jackson was bowing to a white audience. "The Girl Is Mine" was followed by the hit single "Billie Jean", which made "Thriller" a chart-topper. Success continued with the single "Beat It", which featured guitarists Eddie Van Halen and Steve Lukather. The title track was released as a single and also became a hit internationally. On December 16, 2015, "Thriller" was certified 30× platinum by the Recording Industry Association of America, for shipments of at least 30 million units in the US. After the inclusion of streaming and tracks sales into the RIAA album awards in 2017, "Thriller"