Bournville Village Trust Bournville Village Trust Bournville Village Trust is an organisation that was created to maintain and improve the suburb of Bournville, located in Birmingham. However, during the 20th century it expanded its geographical coverage to include developments in Shenley Green, Lightmoor in Telford, Bloomsbury in Nechells and Rowheath. In 1861, George Cadbury and his brother Richard, took over their father’s small business, Cadburys, then based in central Birmingham. The business expanded into the manufacture of pure cocoa and then chocolate bars and filled chocolates. As the city premises was no longer large enough, the two brothers purchased land in the countryside,
George Cadbury they installed canteens and sport grounds. Nineteen years after brother Richard died, George opened a works committee for each gender which discussed proposals for improving the firm. He also pressed ahead with other ideas, like an annuity, a deposit account and education facilities for every employee. In 1901, disgusted by the imperialistic policy of the Balfour government and opposed to the Boer War, Cadbury bought the "Daily News" and used the paper to campaign for old age pensions and against the war and sweatshop labour. George Cadbury was one of the prime movers in setting up The Birmingham Civic Society