Waikato Bay of Plenty Magic featured franchises for the first time, with the overall aim of increasing the public profile of the sport in New Zealand. The inaugural competition was contested between ten teams, including the Waikato Wildcats and the Bay of Plenty Magic. At the end of the first season both teams finished at the bottom of the ladder, with the Wildcats 9th and the Bay of Plenty Magic last. Both teams decided to merge for the 1999 season: a new franchise was developed adopting the team name from Bay of Plenty and the colours of Waikato, becoming the Waikato/Bay of Plenty Magic. Bay
Bay of Plenty 259 km of open coastline used for economic, recreational and cultural purposes. The coastline from Waihi Beach in the west to Opape is defined as sandy coast, while the coast from Opape to Cape Runaway is rocky shore. Sizeable harbours are located at Tauranga, Whakatane and Ohiwa. Major estuaries include Maketu, Little Waihi, Whakatane, Waiotahe and Waioeka/Otara. Eight major rivers empty into the bay from inland catchments, including the Wairoa, Kaituna, Tarawera, Rangitaiki, Whakatane, Waioeka, Motu and Raukokore rivers. The region has more than 200 km² of lakes, known as the Lakes of Rotorua. Much of the central part of