Bay of Plenty local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the "Mataatua", "Nukutere", "Tākitimu", "Arawa" and "Tainui" canoes. Many of the descendent iwi maintain their traditional homelands ("rohe") in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today. The first recorded European contact came when James Cook sailed through the Bay of Plenty
Lake Rotoiti (Bay of Plenty) divert the nutrient rich waters of Lake Rotorua into the Kaituna River was completed in late 2008. The Bay of Plenty Regional Council expected to see improvement in lake water quality within five years and the Rotorua Te Arawa Lakes Program reported in 2013 that the intervention has significantly improved water quality. Water quality is the highest it has been in decades, on track to meet targets set by the Program to meet community expectations. Lake Rotoiti has thermal hot-spring baths on the southern shore which are accessible by boat. Lake Rotoiti (Bay of Plenty) Lake Rotoiti is a lake