Premier Automotive Group protect their use of the name Land Rover. Ford sold Jaguar and Land Rover to Tata Motors in March 2008 for £1.15 billion. As part of Ford's sale of Jaguar and Land Rover to Tata Motors, the defunct Rover brand name was included, as well as the Daimler and Lanchester marques. Ford purchased Volvo's automotive division in 1999 while Volvo's commercial vehicles division became a separate company. Both share the use of symbols and trademarks. Geely was reported to have approached Ford in mid-2008 about a possible takeover of Volvo Cars. On 28 October 2009, Geely was named as the
Emgrand EC7 EC7 was officially launched in South Africa in 2013. It's sold at R149,000. In Sri Lanka, Emgrand EC7 is sold under the Micro Emgrand brand which is owned by Geely. The car was scheduled to be launched into the United Kingdom market in late 2012. Geely set-up Geely Auto UK, which is a jointly-held subsidiary of Manganese Bronze Holdings which also owns taxi specialist LTI. Geely Auto UK Ltd will be based in Coventry. In partnership with Manganese Bronze, Geely started setting up a 40-strong dealer organisation, choosing small family-style garages to sell the cars, described as: "The sort of