Bing (search engine) focusing on Bing's search features and functionality. The ads claim that Bing does a better job countering "search overload". Bing has been heavily advertised as a "decision engine", though thought by columnist David Berkowitz to be more closely related to a web portal. Bing Rewards was a loyalty program launched by Microsoft in September 2010. It was similar to two earlier services, SearchPerks! and Bing Cashback, which were subsequently discontinued. Bing Rewards provided credits to users through regular Bing searches and special promotions. These credits were then redeemed for various products including electronics, gift cards, sweepstakes, and charitable donations. Initially,
Web search engine looking to give a single search engine an exclusive deal as the featured search engine on Netscape's web browser. There was so much interest that instead Netscape struck deals with five of the major search engines: for $5 million a year, each search engine would be in rotation on the Netscape search engine page. The five engines were Yahoo!, Magellan, Lycos, Infoseek, and Excite. Google adopted the idea of selling search terms in 1998, from a small search engine company named goto.com. This move had a significant effect on the SE business, which went from struggling to one of the