Michael Jackson and Best R&B Vocal Performance, Male, as its artist. "Thriller" also won another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work on the album. The AMA Awards for 1984 provided Jackson with an Award of Merit and AMAs for Favorite Male Artist, Soul/R&B, and Favorite Male Artist, Pop/Rock. "Beat It" won Jackson AMAs for Favorite Video, Soul/R&B, Favorite Video, Pop/Rock, and Favorite Single, Pop/Rock. "Thriller" won him AMAs for Favorite Album, Soul/R&B, and Favorite Album, Pop/Rock. In addition to the album, Jackson released "Thriller", a 14-minute music video directed by John Landis,
Thriller (Michael Jackson album) through the use of complex story lines, dance routines, special effects and cameo appearances by well known personalities. When the 14-minute-long "Thriller" video aired, MTV ran it twice an hour to meet demand. The short film marked an increase in scale for music videos and has been routinely named the best music video ever. The popularity of the video sent the album back to number one in the album chart, but Jackson's label did not support the release of the third music video from the album. They were already pleased with its success, so Jackson convinced MTV to fund the