Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with
Freedom Day (Malta) Freedom Day (Malta) Freedom Day () is a Maltese national holiday celebrated annually on 31 March. This is the anniversary of the withdrawal of British troops and the Royal Navy from Malta in 1979. On taking power in 1971, the Labour Government indicated it wanted to re-negotiate the lease agreement with the United Kingdom. Following protracted and sometimes tense talks, a new agreement was signed whereby the lease was extended till the end of March 1979 at a vastly increased rent. On 31 March 1979 the last British Forces left Malta. For the first time in a millennium, Malta was