Search engine marketing by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories,
Veronica (search engine) with the naming of the Archie search engine, a search engine for FTP servers. A backronym for Veronica is "Very Easy Rodent-Oriented Net-wide Index to Computer Archives". Veronica (search engine) Veronica was a search engine system for the Gopher protocol, released in November 1992 by Steven Foster and Fred Barrie at the University of Nevada, Reno. During its existence, Veronica was a constantly updated database of the names of almost every menu item on thousands of Gopher servers. The Veronica database could be searched from most major Gopher menus. Although the original Veronica database is no longer accessible, various local