Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the
Thriller (Michael Jackson album) from Bollywood to prisons in the Philippines. For a black artist in the 1980s to that point, Jackson's success was unprecedented. According to "The Washington Post", "Thriller" paved the way for other African-American artists to achieve mainstream recognition, such as Prince. Christgau credited "The Girl Is Mine" for giving radio exposure to the idea of interracial love. "Time" wrote: "Jackson is the biggest thing since the Beatles. He is the hottest single phenomenon since Elvis Presley. He just may be the most popular black singer ever." "Thriller" has continued to receive positive reviews. Stephen Thomas Erlewine of AllMusic wrote that