Yahoo! Search ("Build your Own Search Engine"). This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine. In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. On March 12, 2014, Yahoo announced a partnership with Yelp to integrate its
Search engine privacy legal framework for privacy protections in terms of search engines has been put in place. However, scholars do write about the implications of existing laws on privacy in general to inform what right to privacy search engine users have. As this is a developing field of law, there have been several lawsuits with respect to the privacy search engines are expected to afford to their users. The Fourth Amendment is well known for the protections it offers citizens from unreasonable searches and seizures, but in "Katz v. United States" (1967), these protections were extended to cover intrusions of privacy of