Search engine marketing Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006,
Dragonfly (search engine) Dragonfly (search engine) According to press reports, Dragonfly is an Internet search engine app being prototyped by Google that is designed to be compatible with China's state censorship provisions. Unlike a previous search engine designed by Google for use in China, Dragonfly would not notify users that results or search terms have been censored. The public learned of Dragonfly's existence in August 2018, when "The Intercept" leaked an internal memo written by a Google employee about the project. The search engine is reportedly designed to link users' phone numbers to their search queries and censor websites such as Wikipedia and