History of Cadbury Cadbury's) and Roses (1938). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines
Peter Cadbury Peter Cadbury Peter Egbert Cadbury (6 February 1918 – 17 April 2006) was a British entrepreneur. Cadbury was born at Great Yarmouth in Norfolk, the son of Sir Egbert Cadbury and his wife, Mary Forbes, the daughter of Rev. Forbes Phillips of Gorleston in Suffolk. His father was a World War I flying ace and managing director of Cadbury Brothers, the chocolate enterprise. Cadbury was educated at Leighton Park School, a Quaker school in Reading, Berkshire founded by his grandfather, George Cadbury, and at Trinity College, Cambridge. Cadbury never worked in the family business. He followed his father into flying,