West Midlands (region) in 1928, "Whole Nut" in 1930, "Cadbury Roses" in 1938, and the "Cadbury Creme Egg" in 1971. George and Richard Cadbury built their factory in 1879 and Bournville in 1893, named after the Bourn brook. Iceland (supermarket) opened its first store in Oswestry in 1970 – heralding the onset of frozen food in the UK. Alfred Bird invented egg-free custard in 1837 in Birmingham – accidentally given to guests at his home, being created as his wife had an allergy to eggs; he then invented baking powder in 1843 as his wife also had an allergy to yeast. J. R.
South Cadbury The village lies just south of the main A303 road from London to the south-west of England, which runs through the north of the civil parish. As well as South Cadbury itself, the parish includes the village of Sutton Montis to the south of Cadbury Hill. This is one of three large hills in the centre and south-eastern portion of the parish, the others being Littleton Hill and the Beacon. There is a hill fort on Cadbury Hill and a disused quarry on Littleton Hill. South Cadbury is part of the Castle Cary ward, which elects one councillor to Somerset