Bay of Plenty of less than $20,000, compared with 43.2% of people nationally. Unemployment was at 6.1% of people 15 years or older, compared with 5.1% nationally. The Bay of Plenty is a popular holiday destination due to the warm and sunny summer climate and public beaches. The Bay of Plenty received over 645,000 tourists in 2003, equivalent to one in three visitors to New Zealand coming to the region. Rotorua is a popular destination for international visitors, in particular the surrounding geothermal areas and Māori cultural centres. Tauranga is a popular domestic tourism destination, and also becoming popular internationally. Whale watching has
Radio Bay of Plenty web through the station's website. The stations breakfast show (6am-10am) is hosted by Colin Magee and includes news, upbeat music, clips from comedy shows, competitions and local information relating to the Eastern Bay of Plenty. The day programme (10am-2pm) is presented by Kathie Guy and includes requests, community event listngs, a Top 20 Countdown of country music and news updates. The drive show (2pm-7pm) is hosted by LJ and includes music, sports discussions, entertainment news, competitions and humour. The evening show (7pm-12am) is hosted by Chloe and includes a 9 @ 9 countdown, album reviews and hourly news updates. There