Microsoft Academic Search Microsoft Academic Search Microsoft Academic Search was a research project and academic search engine retired in 2012. It relaunched in 2016 as Microsoft Academic. Microsoft launched a search tool called Windows Live Academic Search in 2006 to directly compete with Google Scholar. It was renamed Live Search Academic after its first year and then discontinued two years later. In 2009, Microsoft Research Asia Group launched a beta tool called Libra in 2009, which was for the purpose of algorithms research in object-level vertical search, data mining, entity linking, and data visualization. Libra was redirected to the MAS service by 2011
Search engine optimization Search engine optimization Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.