Bay of Plenty play in the Mitre10 Cup. The Steamers are also a feeder club for the Chiefs who play in the Super Rugby competition. The Waikato/Bay of Plenty Magic compete in the ANZ Championship in netball, having previously played in the National Bank Cup. Bay of Plenty also makes up a part of the Northern Districts cricket region and the Midlands hockey region. Bay of Plenty The Bay of Plenty () is a large bight in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch
Bay of Plenty Steamers The quarter finals were scrapped from 2009. Bay of Plenty would have mixed results in 2010. They would win seven of thirteen matches including a rare win in Wellington. Disappointing losses to Tasman and Northland would see Bay of Plenty finish in 6th position. In 2011 Bay of Plenty competed in the new reformatted ITM Cup Premiership. It was also Bay of Plenty's rugby centenary year. Bay of Plenty would have significant wins over Waikato (36–8), Wellington (32–0) and Canterbury (35–31) to see the Steamers finish 4th. However, due to the 2011 Rugby World Cup the semi-finals were scrapped. 2012