Fry's Turkish Delight using dairy milk chocolate with a slightly different Turkish centre, in the familiar block bar form. As of August 2010 production of Fry's Turkish Delight (along with other products such as Fry's Peppermint Cream, Crunchie etc.) for the UK market is based in Poland. They also now contain no artificial colours (changed from E129 Allura Red AC to natural E160a carotenes and E162 Beetroot Red.) In New Zealand they are still made with artificial colours. From the late 1950s the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. Among those appearing in such
Types of chocolate whose members include Hershey's, Nestlé, and Archer Daniels Midland, began lobbying the U.S. Food and Drug Administration (FDA) to change the legal definition of chocolate to allow the substitution of "safe and suitable vegetable fats and oils" (including partially hydrogenated vegetable oils) for cocoa butter in addition to using "any sweetening agent" (including artificial sweeteners) and milk substitutes. Currently, the FDA does not allow a product to be referred to as "chocolate" if the product contains any of these ingredients. To work around this restriction, products with cocoa substitutes are often branded or labeled as "chocolatey" or "made with chocolate".