The Salvation Army beneficial to society or the community of mankind as a whole". The Army was founded in 1865 in London by one-time Methodist circuit-preacher William Booth and his wife Catherine as the East London Christian Mission, and can trace its origins to the Blind Beggar tavern. In 1878 Booth reorganised the mission, becoming its first General and introducing the military structure which has been retained as a matter of tradition. Its highest priority is its Christian principles. The current international leader of The Salvation Army and chief executive officer (CEO) is General Brian Peddle, who was elected by the High Council
The Salvation Army in Australia The Army's Limelight Department was established as Australia's first film production company. Eighty-four cents in every dollar donated to The Salvation Army goes directly to those in need. This is one of the most efficient rates of any charity in Australia. It is thought that the name of the popular biscuit by Arnotts, SAO, stands for ‘Salvation Army Officer’. The Salvation Army helps more than one million Australians every year. In an average week, the Salvation Army provides an estimated: From these diverse activities, The Salvos have grown to be one of Australia's most respected charitable organisations, with a 2009