Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
The Brooklyn Hip-Hop Festival from a parking lot in Williamsburg to the largest hip hop event in New York City. The Festival's format centers around its Hip-Hop Performance Day and includes a variety of affiliated hip hop cultural events that occur in the days leading up to the festival. Besides its music programming, the festival also features a "Family Day" segment that has music, performances, demonstrations and seminars from a host of family centric organizations. In 2012, the Festival continued its new format of programming with “Busta & Friends” and topped Festival history with a record-breaking 30,000+ in attendance (20,000 on its Performance Day).