Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Wishful thinking Wishful thinking Wishful thinking is the formation of beliefs and making decisions according to what might be pleasing to imagine instead of by appealing to evidence, rationality, or reality. It is a product of resolving conflicts between belief and desire. Studies have consistently shown that holding all else equal, subjects will predict positive outcomes to be more likely than negative outcomes (see unrealistic optimism). However, research suggests that under certain circumstances, such as when threat increases, a reverse phenomenon occurs. Some psychologists believe that positive thinking is able to positively influence behavior and so bring about better results. This is