Page header running header or running headline, is a header that appears on each standard page. Running heads do not usually appear on display pages such as title pages, or on other front or back matter. Running heads in a book typically consist of the title on the left-hand (verso) page, and the chapter title on the right-hand (recto) page; or the chapter title on the verso and subsection title/subhead on the recto, aiding the reader's navigation by showing what content exists within the two-page spread at hand. A special case of the latter is in dictionaries, whose running heads are called
What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are