Great Britain at the 2008 Summer Olympics five entrants in the four disciplines. Included were two reigning Olympic track cycling champions, Chris Hoy and Bradley Wiggins, plus a further two medal winners from 2004, as well as several reigning track world champions. Great Britain won fourteen cycling medals (eight gold, four silver and two bronze) in total to top the cycling medal table. The Cycling team won the BBC Sports team of the year award and was nominated for Laureus World team of the year. On the track Mark Cavendish was the only member of the squad of fourteen not to win at least one medal. Chris
BBC Sports Personality of the Year shortened to one year after complaints by ITV and RadioCentre caused the BBC Trust to rule in that "Editorial Guidelines were breached and the editorial integrity of the BBC compromised by giving the impression to licence fee payers via Sports Personality of the Year that part of a BBC service had been sponsored." They decided that the 2008 awards should not be broadcast as a sponsored event, and no new sponsorship deal was negotiated after the Britvic deal expired. In , the BBC announced that the 2008 Sports Personality of the Year event would be held at the Echo Arena,