Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
European hip hop hop Albania - Kosovo, occurred on July 15, 2012 in Pristina Stadium, Unikkatil and TBA performed for 25,000 people. 25,000 people cheering for Unikkatil and TBA. The same year a French team try to help Albania hip hop kulture and they create and perform the first hip hop festival in Albania, with French and Albanian artists. This festival was in four cities Tirana, Elbasan, Shkodra and Korça. Hip hop is quite a new style of music for Bosnia and Herzegovina, but it has nevertheless proven very popular. The majority of Bosnian and Herzegovinian rappers are from the Federation of Bosnia