Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Blink: The Power of Thinking Without Thinking nature, "Blink" exploits popular new-age beliefs about the power of the subconscious, intuition, even the paranormal. "Blink" devotes a significant number of pages to the so-called theory of mind reading. While allowing that mind-reading can "sometimes" go wrong, the book enthusiastically celebrates the apparent success of the practice, despite hosts of scientific tests showing that claims of clairvoyance rarely beat the odds of random chance guessing. Nobel prize winner Daniel Kahneman, author of "Thinking, Fast and Slow" which speaks to rationality's advantages over intuition, says: Malcolm Gladwell does not believe that intuition is magic. He really doesn't...But here his story