Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Mercury Records but was put into hibernation in 1999 in favour of the Universal label until 2007. In France, Mercury Records operates as a part of the Mercury Music Group, a division of Universal Music Group. Mercury Music Group controls the French operations of UMG labels Mercury, Fontana Records, Verve Records, Decca Records, Blue Note Records, among others. Various other national Universal Music Group companies are known to actively use the Mercury Records trademark as an imprint for their local artist and repertoire operations, but no other Universal Music Group companies use the label as a key marketing differentiator, nor do they