History of Western typography Erhard Ratdolt c. 1486 was cut to suit Venetian taste. In 1476 William Caxton, having learned his craft on the Continent, printed the first books in England with a so-called Bâtarde type (an early Schwabacher design), but soon abandoned it. The early printers of Spain were Germans who began by printing in up-to-date roman types but soon gave these up and adopted Gothic typefaces based on the letterforms of Spanish manuscripts. Valencia in the Kingdom of Aragon was the location of the first press, established in 1473. From there printers moved to other cities to set up presses. Roman types
Printing press capable of printing small-format pieces such as billheads, letterheads, business cards, and envelopes. Jobbing presses were capable of quick set-up (average setup time for a small job was under 15 minutes) and quick production (even on treadle-powered jobbing presses it was considered normal to get 1,000 impressions per hour [iph] with one pressman, with speeds of 1,500 iph often attained on simple envelope work). Job printing emerged as a reasonably cost-effective duplicating solution for commerce at this time. On the effects of the printing press Technology of printing Printing press A printing press is a device for applying pressure to