Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop music the musicals "So! What Happens Now?" and "Jam on the Groove". "In the Heights" used hip hop music, rapping and hip hop dancing. With music and lyrics by Lin Manuel Miranda and book by Quiara Alegría Hudes, it was performed off Broadway in 2007. The 2008 Broadway production fused salsa and hip hop styles, and included rap. Miranda brought hip hop to Richard Rogers Theater a second time in 2015 with his production "Hamilton". The show had box office success. "Hamilton" and "In the Heights" included rap and the cast recording of "Hamilton" made a number one album on the