Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop heavily over the past couple of years and have experienced change of views from the traditional side, as well as acceptance towards evolution of hip hop. However, all of these beliefs seem to still be viewed under very specific sets of morals and ethics. Such as that one does not take themselves away, or deny the true past of hip hop (doing such would result in ignorance of the history of hip hop, and a completely disconnected community of fans who become uncertain as to what truly should be considered hip hop). Hip hop is also known to be the