What Was Lost Was Lost" was the winner in the first novel category of the Costa Book Awards. O'Flynn received a £5,000 prize. It was short-listed for the overall Costa Book of the Year Award. The Costa Book Awards' judging panel, chaired by Joanna Trollope, praised the novel for "blending humour and pathos in a cleverly constructed and absorbing mystery." They described the novel as inventive, compelling, and poignant. "What Was Lost" was long-listed for the 2007 Man Booker Prize and the Orange Prize for Fiction. It was short-listed for the Guardian First Book Award. It won the Jelf Group First Novel Award
S. H. Benson S H Benson Ltd registered as a limited liability company in 1906, the first advertising company to do so. In 1909 Bensons moved to Kingsway Hall, the first office building in the newly built Kingsway. 1914 onwards In 1914 the company was taken over by the founder's son, Philip who had visited America to study new methods of psychological marketing and scientific advertising. However, Philip did not take to the scientific approach and he maintained something of a bohemian atmosphere producing copy that was humorous, clever and elegant. One of S. H. Benson's copy writers in the 1920s was Dorothy