Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Positive mental attitude Positive mental attitude Positive mental attitude (PMA) is a concept first introduced in 1937 by Napoleon Hill in the book "Think and Grow Rich". The book never actually uses the term, but discusses about the importance of positive thinking as a contributing factor of success. Napoleon, along with W. Clement Stone, founder of Combined Insurance, later wrote "Success Through a Positive Mental Attitude," defines positive mental attitude as comprising the 'plus' characteristics represented by words as faith, integrity, hope, optimism, courage, initiative, generosity, tolerance, tact, kindliness and good common sense. Positive mental attitude is that philosophy which asserts that having