Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Indian hip hop Indian hip hop Indian Hip Hop is a part of the South Asian hip hop culture termed as Desi Hip Hop. Desi hip hop is a term for music and culture which combines the influences of hip hop and the Indian subcontinent; the term "desi" referring to the South Asian diaspora. The term has also come to be used as an alternative for rap music and even pop music which involves rappers of South Asian origins. Creation of the term "desi hip hop" is credited to Bohemia. Apache Indian, UK artist of Indian origin, was the earliest to make an