Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Togolese hip hop good way to make profit by facilitating artists to access the infrastructures they need. Togolese authorities and the minister of culture have not considered Togolese hip hop music as music with a proper cultural identity. But to reward Togolese hip hop artists, authorities established since 2003 a night each year to give them awards, called Togo Hip Hop Awards. Togo Hip Hop Awards festival is an occasion to gather all the Togolese hip hop artists from the North to the South and even those who are abroad. These Awards are considered to reinforce the cooperation and relations among the hip