Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Souleye (hip hop artist) a basketball scholarship. Treadway left college after a year. He spent the next several years on the road. In 2001 he began writing, performing and traveling with a loosely knit collective of conscious hip hop artists called the Transcendental Alliance; in 2003, he released an album titled "Soul Sessions" with underground hip hop artist Campaign. In 2003, Treadway's best friend was diagnosed with cancer. After his death, Treadway retreated to Mount Greylock in Massachusetts. In the woods alone, he wrote the album "Flexible Morality". In 2004, his brother committed suicide, and while cleaning out his apartment Treadway discovered that his