Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
Brave (web browser) Brave (web browser) Brave is a free and open-source web browser developed by Brave Software Inc. based on the Chromium web browser . The browser blocks ads and website trackers. In a future version of the browser, the company intends to adopt a pay-to-surf business model. As of 2018, Brave supports Windows, macOS, Linux, Android, and iOS. The current version features 20 search engines by default, including their partner DuckDuckGo. Brave Software has announced that it is developing a feature allowing users to opt in to receiving ads sold by the company in place of ads blocked by the browser.