Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop harmony. In the 1980s, the British Slick Rick became the first international hit hip hop artist not native to America. From the 1980s onward, television made hip hop global. From "Yo! MTV Raps" to Public Enemy's world tour, hip hop spread to Latin America and became a mainstream culture. Hip hop has been cut, mixed and adapted as it the music spreads to new areas. Early hip hop may have reduced inner-city gang violence by replacing physical violence with hip hop battles of breakdancing, turntablism, rapping and artwork. However, with the emergence of commercial and crime-related gangsta rap during the