Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
German hip hop raps that came out of the old school German hip hop “address this issue and reject unreflected imitation of US hip hop as clichés and as the betrayal of the concept of realness”. Furthermore, the Old School of German hip hop may have been seen as representing “a critique of White America” because of its modeling after US hip hop; however, Old schoolers dispute that hip hop in Germany was about the oppression of people in Germany. One Old School artist, DJ Cutfaster lamented that, “Most people have forgotten that hip hop functions as a mouthpiece against violence and oppression