Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
The Power of Positive Thinking “reacted to the image of harshness with flight rather than competitive fight.” Meyer later quotes Peale as saying, “No man, however resourceful or pugnacious, is a match for so great an adversary as a hostile world. He is at best a puny and impotent creature quite at the mercy of the cosmic and social forces in the midst of which he dwells." Meyer argues that positive thinking is disempowering to the individual; for, Peale presents individuals as weak compared to the “hostile world” with only the help of his techniques to overcome negative circumstances. In addition, Meyer also questions the