Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Freddie Mercury heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker. As the first major rock star to die of AIDS, Mercury's death represented an important event in the history of the disease. In April 1992, the remaining members of Queen founded The Mercury Phoenix Trust and organised "The Freddie Mercury Tribute Concert for AIDS Awareness", to celebrate the life and legacy of Mercury and raise money for AIDS research, which took place on 20 April 1992. The Mercury Phoenix Trust has since