Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
The Magic of Thinking Big The Magic of Thinking Big The Magic of Thinking Big, first published in 1959, is a self-help book by David J. Schwartz. An abridged version was published in 1987. "Forbes" called it one of the greatest self-help books. By the end of 1982, it was one of Simon & Schuster's all-time paperback best sellers with 1,494,000 sales. By 2015, over 6 million copies had been sold. Thomas J. Stanley wrote on his website how Schwartz and the book motivated him to write his bestseller, "The Millionaire Next Door". Both were marketing department faculty at Georgia State University and would discuss