Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Desmond Elliott Prize "to enrich the careers of new writers". The prize is therefore dedicated to supporting and celebrating aspiring authors and their fiction. The Desmond Elliott Prize was launched in 2007 as a biennial award for a first novel published in the UK. The inaugural prize was won by Nikita Lalwani for her novel, "Gifted", in June 2008. After the successful launch of the prize, the trustees decided to make it an annual award. Edward Hogan won the prize in 2009 for his novel "Blackmoor", Ali Shaw the 2010 prize for his novel "The Girl with Glass Feet" and Anjali Joseph in