Scalloped bonnethead young are born at 23 cm or above; an adolescent male has been recorded at 51 cm long, and an adult at 67 cm. It may be taken by local inshore fisheries, but data are lacking. It feeds on or near the bottom, on crustaceans, molluscs, cephalopods, echinoderms, and bony fishes. Scalloped bonnethead The scalloped bonnethead ("Sphyrna corona") is a rare, little-known species of hammerhead shark, and part of the family Sphyrnidae. Its other common names include the mallethead shark and the crown shark. It is found in tropical and subtropical waters in the eastern Pacific Ocean, from Mexico to
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture