Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
The Mercury Mall "Off Their Rockers". In 2011 the centre was sold to Rockspring UK and The Other Retail Group as part of a package of centres from The Mall Fund, the centre was then rebranded The Mercury Mall. In 2013 The Mercury Mall became the backdrop for the horror movie "Death Walks". In 2014 Rockspring announced it was to sell its raft of shopping centres, these centres were sold to Ellandi and Lone Star. The Mercury is separated from the adjacent The Liberty shopping centre at ground level by the Romford ring road, but is connected to it by an underground section