Fred Basset on VHS. Fred Basset Fred Basset is a comic strip about a male basset hound. The cartoon was created by Scottish cartoonist Alex Graham and published first in the "Daily Mail" on 8 July 1963. It has since been syndicated around the world. Fred's cartoon strips are renamed as "Wurzel" in Germany, "Lillo il Cane Saggio" (Lillo the wise dog) in Italy, "Lorang" in Norway, "Laban" in Sweden and "Retu", "Pitko" or "Koiraskoira" in Finland. "Fred Basset" has been published in the United Kingdom newspaper "Daily Mail", and latterly "The Mail On Sunday", from 1963 to the present. Alex Graham
Daily Mail is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor, Geordie Greig, who succeeded Paul Dacre in September 2018. A survey in 2014 found the average age of its reader was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies. Uniquely for a British daily newspaper, it has a majority female readership with women making up 52–55% of its readers. It had an average daily circulation of 1,383,932 copies in November 2017.