Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
Google Chrome Chromebook, Chromebit, Chromebox and Chromebase. Google CEO Eric Schmidt opposed the development of an independent web browser for six years. He stated that "at the time, Google was a small company," and he did not want to go through "bruising browser wars." After co-founders Sergey Brin and Larry Page hired several Mozilla Firefox developers and built a demonstration of Chrome, Schmidt admitted that "It was so good that it essentially forced me to change my mind." In September 2004, rumors of Google building a web browser first appeared. Online journals and U.S. newspapers stated at the time that Google was