Heartbreak Hotel about a man who had destroyed all his identity papers and jumped to his death from a hotel window, leaving a suicide note with the single line, "I walk a lonely street". In 2016, an article in "Rolling Stone" magazine suggested that the story in reality originated from a report about a painter and petty criminal, Alvin Krolik, whose marriage had failed and who wrote a partial autobiography including the line "This is the story of a person who walked a lonely street." Krolik's story was published in news media, and received further publicity after he was shot and killed
Heartbreak on a Full Moon profile, sharing a video with an animated cartoon-style visual of a blood-dripping human heart set against a pink full moon, with a snippet of the song "Heartbreak on a Full Moon" in the background. On October 13, 2017 Brown released a promotional single "High End", that features guest vocals from American trap artists Future and Young Thug, announcing the final tracklist of the album. On October 25, 2017 Brown organized with Tidal a free pop-up concert in New York City to perform the singles on the album and promote it. "Heartbreak on a Full Moon" received positive reviews from critics.