Churchill Newcomb of John Churchill and William Henry Churchill who donated the land for Churchill Downs, the home of the Kentucky Derby. Engaging in the family pastime, Newcomb attended horse shows. In 1928, he attended a breakfast of notables at the National Horse Show at Madison Square Garden that featured Governor Al Smith as the guest of honor. Newcomb also owned a chestnut mare named Friskie that he raced in horse racing events in Kentucky and Virginia. In 1928, Friskie won the hunter trophy at the Orange Horse Show in Orange, Virginia. Friskie also captured the first leg on a challenge cup
Crown Royal Cup Series races since 2006. From 2004 until 2006, Crown Royal was the title sponsor of the International Race of Champions. Crown Royal is a sponsor of the Grand American Road Racing Association's Rolex Sports Car Series. In 2010, it also began sponsoring the #60 Daytona Prototype car of Michael Shank Racing in the Rolex Sports Car Series. The brand was a primary sponsor of the Washington International Horse Show for several years in the 1990s and since 1995 has sponsored the Crown Royal American Turf Stakes, a Thoroughbred horse race run annually at Churchill Downs. Crown Royal Crown Royal