Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip-hop feminism winning a Grammy for her song "U.N.I.T.Y.," which revolutionized hip-hop feminism's ideal of sexual empowerment and the autonomy and ownership of the female black body. Behind Queen Latifah came hip-hop artist Lauryn Hill who became the best example of hip-hop feminism with record-breaking worldwide sales of her album "The Miseducation of Lauryn Hill" and has won five Grammy awards in 1998. Artists such as Latifah and Hill mimicked the hip hop rhetoric of males in the scene and generated a massive amount of attention. Missy Elliot was often seen dressed similar to male hip-hop artists and utilized the same body