Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
The Brooklyn Hip-Hop Festival touring the U.S. all summer, this is a show that seems purely for New York, and it affords an opportunity for the artists to give back... Local businesses also showed their support, with booths ranging from Brooklyn Brewery to FLUD Watches and Hoodman Clothing." In 2010, NY1 interviewed Hip-Hop artist Torae who said "It's just awesome, you know, for new, upcoming artists like myself to be out here and perform with legends and get to touch people from young to old, every race." Steele (rapper) of the hip-hop duo Smif-N-Wessun added "It's packed -- no violence -- so it dispels