Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Nigerien hip hop took place at Niamey's Jean Rouch Centre Culturel Franco – Nigerien (CCFN) in August 2004. The CCFN remains a major venue for Nigerien hip hop through 2008, hosting a regular competition series called the ""Clash Party"". Many of these first groups are still active, including Tchakey, Kaidan Gaskya, Almamy Koye & WassWong, and Goro G. Diara Z, an Ivorian hip hop artist, was also living in Niamey at the time and was influential in the Niamey rap scene. Other successful groups include Black Daps, Berey Koy, Federal Terminus Clan, Haskey Klan, Kamikaz, Rass Idris,3STM (Sols, Tataf et Mamoud), PCV(puissance, connaissance