Shin Bet the non-governmental Peoples' Voice initiative to petition the governments in Israel and the Palestinian Authority for a permanent settlement. In 2007, the service launched its first ever public recruitment drive, unveiling a "slick Web site" and buying on-line ads in Israel and abroad in a campaign aimed at "attract[ing] top-tier computer programmers" to its "cutting-edge" IT division. On March 18, 2008, it was announced that Shabak's official website would also offer a blog, where four of its agents would discuss anonymously how they were recruited, and what sort of work they perform; they would also answer questions sent in by
Agents of Secret Stuff 1.9 million views respectively. The movie was eventually released on the iTunes Store as "Agents of Secret Stuff: Secret Edition", along with the "Agents of Secret Stuff Soundboard" and "Agents of Secret Stuff - Spy Catcher of Reasonable Effort" apps. The film's production began as self-funded project, but in a deal brokered by YouTube executive George Strompolos was optioned by Digital Artists Studios in order that they might expand beyond YouTube and into mobile, television and film platforms. Strompolos reported that the film's $25,000 was recouped through YouTube advertising revenue and through the licensing of the film for other media.