Bonnethead animals on which it feeds, the bonnethead shark has small, sharp teeth in the front of the mouth (for grabbing soft prey) and flat, broad molars in the back (for crushing hard-shelled prey). Bonnetheads also ingest large amounts of seagrass, which has been found to make up around 62.1% of gut content mass. The species appear to be omnivorous, the only known case of plant feeding in sharks. A 2018 study with a carbon isotope-labelled seagrass diet found that they could digest seagrass with at least moderate efficiency, with 50±2% digestibility of seagrass organic matter, and had cellulose-component-degrading enzyme activity
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture