Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
History of the web browser 1996, Bernd Richter ceased development, stating "let Microsoft with the ActiveX Development Kit do the rest." Microsoft, which had thus far not marketed a browser, finally entered the fray with its Internet Explorer product (version 1.0 was released 16 August 1995), purchased from Spyglass, Inc. This began what is known as the "browser wars" in which Microsoft and Netscape competed for the Web browser market. Early web users were free to choose among the handful of web browsers available, just as they would choose any other application—web standards would ensure their experience remained largely the same. The browser wars put