Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Asian hip hop in 1991 with Softhard and in 1999 with the formation of LMF, the first rap/rock group signed by a major record label The first Chinese language song to feature rap style content was by rock artist Cui Jian in the early 90s, though viewed as experimental. Mainstream American hip hop started to emerge in clubs, as well as the influence of Taiwan and Hong Kong hip hop. Hip hop music began to be produced in Indonesia in the early 1990s, with the first Indonesia artist to release a full-length hip hop album being the rapper Iwa K, who has released