Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
The Leonardo da Vinci Society for the Study of Thinking commercial leaders from Arizona and around the globe. Nominees have included those in the fields of physics, psychology, organizational effectiveness, invention and evolutionary biology. Selection criteria for new inductees include positive works in the community and recognized evidence of revolutionary thinking. While visiting the University of Advancing Technology to be honored, inductees provide feedback on curriculum, speak to UAT students regarding how thinking influences innovation, and collaborate with da Vinci committee members to develop new ways to improve and expand the skill of thinking in daily practice. In 2005, the inaugural chair was awarded to Professor Edward de Bono, for