Bonnethead tend to be larger than males. The Greek word "sphyrna" translates as "hammer", referring to the shape of this shark's head; "tiburo" is the Taino word for shark. Bonnethead sharks are the only sharks known to exhibit sexual dimorphism in the morphology of the head. Adult females have a broadly rounded head, whereas males possess a distinct bulge along the anterior margin of the cephalofoil. This bulge is formed by the elongation of the rostral cartilages of the males at the onset of sexual maturity and corresponds temporally with the elongation of the clasper cartilages. The pectoral fins on most
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture