Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Indonesian hip hop with heavy metal. This is called hip-metal. Groups such as Iwa-K and Denada have music that is of this style. Rich Chigga gained internet popularity through his single, "Dat Stick" in 2016, with the song peaking at number 4 on the US Bubbling Under R&B/Hip-Hop Singles chart. http://www.hiphopindo.net/news Indonesian hip hop Indonesian hip hop is hip hop music performed in Indonesia. Hip hop music began to be produced in Indonesia in the early 1990s, with the first Indonesia artist to release a full-length hip hop album being the emcee Iwa K, who has released five albums to date. Other Indonesian