Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
New Zealand Music Awards for Best Hip Hop Artist and Best Soul/RnB Artist New Zealand Music Awards for Best Hip Hop Artist and Best Soul/RnB Artist Best Hip Hop Artist and Best Soul/RnB Artist are two New Zealand Music Awards that honour New Zealand music artists for outstanding recordings of the genres of hip hop, and soul or R&B. The award was first awarded in 2002 as Best R&B/Hip Hop Album, and in 2003 it was called Best Urban Album. In 2004 it moved to Best Urban/Hip Hop Album. In 2017 the award was split into two separate awards: Best Hip Hop Artist and Best Soul/RnB Artist. The entry criteria were also changed