Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Austrian hip hop led to dialect having an image of non-seriousness. Gangsta Rap artists made fun of dialect acts and were orientated towards the big German hip hop scene. This has changed in the last few years with the success of "Slangsta" acts (a Portmanteau of "slang" and "gangsta") who combine serious texts with dialect, the most notably artist being Ansa. Austrian hip hop Austrian hip hop is not a genre of hip hop music, but covers all hip hop music from Austria. The majority of Austrian hip hop acts does Underground hip hop, as the big radio stations in Austria have no