The Power of Positive Thinking Happiness," published in 1950, and "Inspiring Messages for Daily Living", published in 1955. "The Power of Positive Thinking" appeared at a time when Christian church attendance was drastically increasing, national views of spirituality, individuality, and religion were shifting, and the Cold War was a growing concern for many Americans. These factors, as well as Peale's growing popularity as a motivational public figure and the book's clear prose, propelled "The Power of Positive Thinking" into a self-help book still popular today. Peale begins by stating ten rules for “overcoming inadequacy attitudes and learning to practice faith”. The rules include the following:
Positive mental attitude Positive mental attitude Positive mental attitude (PMA) is a concept first introduced in 1937 by Napoleon Hill in the book "Think and Grow Rich". The book never actually uses the term, but discusses about the importance of positive thinking as a contributing factor of success. Napoleon, along with W. Clement Stone, founder of Combined Insurance, later wrote "Success Through a Positive Mental Attitude," defines positive mental attitude as comprising the 'plus' characteristics represented by words as faith, integrity, hope, optimism, courage, initiative, generosity, tolerance, tact, kindliness and good common sense. Positive mental attitude is that philosophy which asserts that having