Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop to go step to MTV and Viacom, and let's talk about all these fucking shows that they have on MTV that is promoting homosexuality, that my kids can't watch this shit," and rap artist Erick Sermon, who has said publicly,"[Hip hop] will never accept transgender rappers." Until the 2010s, hip hop music has excluded the lesbian, gay, bisexual and transgender (LGBT) community. This has perpetuated a culture in hip hop that is prejudiced towards queer and trans people, making it a tough culture for queer artists to participate in. Despite this prejudice, some queer/genderqueer rappers and hip hop artists have