Fred Basset Fred Basset Fred Basset is a comic strip about a male basset hound. The cartoon was created by Scottish cartoonist Alex Graham and published first in the "Daily Mail" on 8 July 1963. It has since been syndicated around the world. Fred's cartoon strips are renamed as "Wurzel" in Germany, "Lillo il Cane Saggio" (Lillo the wise dog) in Italy, "Lorang" in Norway, "Laban" in Sweden and "Retu", "Pitko" or "Koiraskoira" in Finland. "Fred Basset" has been published in the United Kingdom newspaper "Daily Mail", and latterly "The Mail On Sunday", from 1963 to the present. Alex Graham based Fred
Daily Mail as a publicity stunt to sell advertising and he refused to attend. But his wife exerted pressure upon him and he changed his view, becoming more supportive. By 1922 the editorial side of the paper was fully engaged in promoting the benefits of modern appliances and technology to free its female readers from the drudgery of housework. The "Mail" maintained the event until selling it to Media 10 in 2009. On 25 October 1924, the "Daily Mail" published the forged Zinoviev letter, which indicated that British Communists were planning violent revolution. This was thought by some a significant factor in