The Power of Positive Thinking shows, organized the American Foundation of Religion and Psychiatry, and co-founded the spiritual newsletter "Guideposts" with his wife, Ruth Stafford Peale. "The Power of Positive Thinking" was published in October 1952 and continues to be Peale's most widely read work. It lived on the New York Time's best-sellers list for 186 weeks, 48 of which were spent in the No. 1 nonfiction spot. The book sold more than 5 million copies worldwide — 2.5 million from 1952 to 1956 — and was eventually translated into over 40 languages. Other books published by Peale around 1952 include "The Art of Real
Magical thinking thinking: "Magical thinking is no less characteristic of our own mundane intellectual activity than it is of Zande curing practices." Bronisław Malinowski's "Magic, Science and Religion" (1954) discusses another type of magical thinking, in which words and sounds are thought to have the ability to directly affect the world. This type of wish fulfillment thinking can result in the avoidance of talking about certain subjects ("speak of the devil and he'll appear"), the use of euphemisms instead of certain words, or the belief that to know the "true name" of something gives one power over it, or that certain chants,