The Power of Positive Thinking Happiness," published in 1950, and "Inspiring Messages for Daily Living", published in 1955. "The Power of Positive Thinking" appeared at a time when Christian church attendance was drastically increasing, national views of spirituality, individuality, and religion were shifting, and the Cold War was a growing concern for many Americans. These factors, as well as Peale's growing popularity as a motivational public figure and the book's clear prose, propelled "The Power of Positive Thinking" into a self-help book still popular today. Peale begins by stating ten rules for “overcoming inadequacy attitudes and learning to practice faith”. The rules include the following:
The Power (self-help book) people's lives." The "Power" of the title is the power of love, the mainspring of the universe. A large portion of "The Power" describes how Byrne greets each blessed moment with overwhelming love and gratitude toward all creation. The book is based on the law of attraction and claims that positive thinking can create life-changing results such as increased happiness, health, and wealth. Byrne describes this as a fundamental universal law akin to gravity. There are observations in "The Power", such as the importance of being nice to your water. Researchers in several countries, she writes, "have discovered that when