Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Waga Hip Hop Festival one of the most visible festivals dedicated to the urban cultures in the West African region. Unsurprisingly, Waga Hip Hop, as a yearly event, has now raised international consideration. Each year, Waga Hip Hop aims at being as largely as possible representative of all the urban cultures. As such, Waga Hip Hop not only welcomes in its organisation showcases and performances of hip hop artists but also those of other urban artists such as the now well-known Victor Démé who was discovered through a performance he gave during the festival. Besides, Waga Hip Hop regularly holds artistic residencies dedicated to