Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
Web browser Web browser A web browser (commonly referred to as a browser) is a software application for accessing information on the World Wide Web. Each individual web page, image, and video is identified by a distinct URL, enabling browsers to retrieve and display them on the user's device. A web browser is not the same thing as a search engine, though the two are often confused. For a user, a search engine is just a website, such as google.com, that stores searchable data about other websites. But to connect to and display websites on their device, a user needs to have