Sake In some regions, the first sips of toso are taken in order of age, from the youngest to the eldest. Sake , also spelled "saké" ( ), also referred to as a Japanese rice wine, is an alcoholic beverage made by fermenting rice that has been polished to remove the bran. Unlike wine, in which alcohol is produced by fermenting sugar that is naturally present in fruit, typically grapes, sake is produced by a brewing process more akin to that of beer, where starch is converted into sugars which ferment into alcohol. The brewing process for "sake" differs from the
G. Heileman Brewing Company Brewing Company declared bankruptcy in January 1991. The troubled firm sought salvation with an aggressive push into the malt liquor market. In a controversial move, company leadership developed a new brand of malt liquor to be named "Power Master". "Power Master" brand of malt liquor was brewed with an alcohol by volume of 7.4%, significantly higher than existing malt liquor brands. Protestors cited Heileman's distribution and advertising strategies as evidence that the company was targeting the high-alcohol beverage toward urban African-Americans, especially in Chicago, one of Heileman's core markets. Fr. Michael Pfleger took a leading role in opposing Power Master,