Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Waga Hip Hop Festival Waga Hip Hop Festival Waga Hip Hop is one of the major international hip hop festivals taking place in West Africa. Each year, around early and mid-October, Ouagadougou (Burkina Faso) thus welcomes international artists and media to attend this festival of urban cultures. Created in 2000, Waga Hip Hop is the flagship event of the association Umane Culture. This association stands out as an active cultural structure, which develops multidisciplinary projects, in music, theatre, dance and tales, created in 1997 by Ali Diallo (member of the Export Bureau of African Music, BEMA). The latest realisation of Umane Culture was the