Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Bangs (hip hop artist) Nubian Knights, a hip-hop collective (together with fellow east-African migrants Ezeldin Deng, Francis Dbuia, Abraham Adet and Tong Bol), as result of the Footscray Community Arts Centre's ID Check project. The Nubian Knights produced a self-titled album and performed as part of the St Jerome's Laneway Festival in 2009. Chol recorded his debut album "Hard 2 Be Up" in mid 2008 at Gateway Living Music Studios in Footscray, Victoria, with producer John Favaro. In 2009, he posted "Take U to Da Movies" on YouTube a satire on real rap music, where it became a viral hit after a few months.