Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Blades (hip hop group) Germany's "Mass Hysteria" in Hamburg. In 2008, they were the first independent Australian hip hop act to perform at the Glastonbury Festival in the United Kingdom. Newcastle brothers Kid Lyrical and Wizardry met Likewyze onstage, when the duo began rhyming over a performance of a funk band Likewyze was playing guitar in. At the time Likewyze was studying audio at music school and offered to record the duo, along with Scotty B and DJ Skoob, the three time NSW DMC champion.<ref name="myspace.com/djskoobhiphop"></ref> This resulted in their debut album, the self-titled, independently released "Blades of Hades". By 2005, Jane Tyrrell had