Norwich Arts Centre Oasis, Muse, The Stone Roses, Manic Street Preachers, The Libertines, Coldplay, Enter Shikari, Biffy Clyro, Foals Kasabian, Mumford & Sons, Bombay Bicycle Club, Jack Dee, Mark Lamarr, Sue Perkins, Mark Thomas, Noel Fielding, David Baddiel, Ross Noble, Frank Skinner and Josie Long. The venue is especially noted by rock music fans for being the site where Richey Edwards of the Manic Street Preachers carved the words "4 Real" into his forearm with a razor blade to make a statement to journalist Steve Lamacq, after a gig on May 15, 1991. The church which houses the Norwich Arts Centre is dedicated
Manic Street Preachers fire for introspective melancholy. According to AllMusic, the album "takes the hard rock inclinations of "Generation Terrorists" to an extreme." The band also stated that the choice to work with Dave Eringa again was important for this album: "We finished work in November and then just went straight into a demo studio and we came out about four weeks later with the album all finished. We were all happy with all the songs, we knew what they wanted to sound like, so we didn't want to use a mainstream producer because they've got their own sound and vision of what