Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Bookseller/Diagram Prize for Oddest Title of the Year three times the number from the previous year (32). However, Bent also expressed his annoyance at people who gave submissions that broke the rules, with some of the books mentioned being published as far back as 1880. The 2014 prize allowed nominations from self-published works, the first book being "Strangers Have the Best Candy" by Margaret Meps Schulte, which won the prize. The Diagram Prize receives considerable press coverage every year. In 2008, more people voted for the Diagram Prize (8,500 votes) than The Best of Booker Prize (7,800). The prize is either a magnum of champagne or a bottle