Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
New Zealand Music Awards for Best Hip Hop Artist and Best Soul/RnB Artist winner of the category. Recorded Music NZ CEO Damian Vaughan responded to the incident, saying that "urban" was an industry term used by New Zealand radio, but that the Urban/Hip Hop category would be reevaluated before the 2017 awards. As a result, the Best Urban/Hip Hop Album category was reevaluated ahead of the 2017 New Zealand Music Awards. The award was split into two genre categories: Best Hip Hop Artist and Best Soul/RnB Artist. New Zealand Music Awards for Best Hip Hop Artist and Best Soul/RnB Artist Best Hip Hop Artist and Best Soul/RnB Artist are two New Zealand Music