Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Mercury Prize 2015 prize was sponsored by the BBC, while in 2016 it was announced that a three-year deal had been struck with Hyundai to sponsor the event. Any album released by a British or Irish artist, or by a band where over 50% of the members are British or Irish, may be submitted for consideration by their record label. The shortlist is chosen by an independent panel of musicians, music presenters, music producers, music journalists, festival organisers and other figures in the music industry in the UK and Ireland. The prize is open to all types of music, including pop, rock,