Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Kemba (hip hop) Kemba (hip hop) Kemba, formerly known as YC the Cynic, (born Matthew Jefferson, November 21, 1990) is an American hip hop recording artist from Hunts Point, Bronx, New York. He was named one of the "Top 5 Underground Hip-Hop Artists in New York" by "Deli Magazine" (2010) and was ordained "DXNext" by the hip hop website HipHopDX (2011). Hailing from the birthplace of hip hop, Kemba talks openly about his sense of responsibility to the art form, “It feels like there’s a void in the Bronx, and I don’t necessarily feel like I have to fill it, but I feel