Fred Basset Fred Basset Fred Basset is a comic strip about a male basset hound. The cartoon was created by Scottish cartoonist Alex Graham and published first in the "Daily Mail" on 8 July 1963. It has since been syndicated around the world. Fred's cartoon strips are renamed as "Wurzel" in Germany, "Lillo il Cane Saggio" (Lillo the wise dog) in Italy, "Lorang" in Norway, "Laban" in Sweden and "Retu", "Pitko" or "Koiraskoira" in Finland. "Fred Basset" has been published in the United Kingdom newspaper "Daily Mail", and latterly "The Mail On Sunday", from 1963 to the present. Alex Graham based Fred
Daily Mail Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic. Its website has more than 100 million unique visitors per month. The "Daily Mail" has been widely criticised for its unreliability, as well as printing of sensationalist and inaccurate scare stories of science and medical research, and for copyright violations. The "Mail" was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding. On this date it also absorbed