Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
History of the web browser business model, unlike the business model of 1990s Netscape, primarily consists of doing deals with search engines such as Google to direct users towards them – see Web browser#Business models. In 2003, Microsoft announced that Internet Explorer would no longer be made available as a separate product but would be part of the evolution of its Windows platform, and that no more releases for the Macintosh would be made. AOL announced that it would retire support and development of the Netscape web browser in February 2008. In the second half of 2004, Internet Explorer reached a peak market share of