Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Thinking Maps 1988, David Hyerle wrote Expand Your Thinking, which was the first resource where his Thinking Maps were published, and at that point, he began training educators to use his Thinking Maps (Thinking Maps, Inc., 2011). In 1994, test results indicated that "Thinking Maps significantly affect[ed] standardized and qualitative measures of student performance" (Thinking Maps Inc., 2011). After more success and schools nationwide piloting Thinking Maps, ISI changed its name to Thinking Maps, Inc. in 2004 to "better promote its mission" (Thinking Maps, Inc., 2011). Today, thousands of teachers across America have been trained in using and implementing Thinking Maps in