Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Thinking about the immortality of the crab Thinking about the immortality of the crab Thinking about the immortality of the crab () is a Spanish idiom about daydreaming. The phrase is usually a humorous way of saying that one was not sitting idly, but engaged constructively in contemplation or letting one's mind wander. The phrase is usually used to express that an individual was daydreaming, "When I have nothing to do I think about the immortality of the crab" (). It is also used to wake someone from a daydream; "are you thinking about the immortality of the crab?" ("") Dominican Poet and writer Edgar Smith wrote