Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Waga Hip Hop Festival Not only a space of creation and diffusion, Waga Hip Hop also stands as an important sphere of training and formation. Indeed, and in order to support the development of the local cultural community, the festival yearly organises workshops dedicated to the local cultural operators as well as to the artists. The principal partners of Waga Hip Hop are the Francophonia International Organisation (OIF), Africalia (Belgium), Culture France but also Staycalm!, a Paris-based artistic collective which has been supporting Waga Hip Hop since its early years. Staycalm! has now become well known for its multimedia production on West African Hip