Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Blink: The Power of Thinking Without Thinking that Gladwell in "Blink" fails to follow his own recommendations regarding thin-slicing, and makes a variety of unsupported assumptions and mistakes in his characterizations of the evidence for his thesis. The Daily Telegraph review writes, "Rarely have such bold claims been advanced on the basis of such flimsy evidence." In "Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye" (Simon and Schuster, 2006), Michael LeGault argues that "Blinklike" judgements are not a substitute for critical thinking. He criticises Gladwell for propagating unscientific notions: As naturopathic medicine taps into a deep mystical yearning to be healed by