Page numbering page). Even numbers usually appear on verso pages, while odd numbers appear on recto pages. In the printing industry, in cases where odd numbers appear on verso pages and even numbers on recto pages, this is referred to as "non-traditional folios" (in the past, it had been referred to as "Chinese folios", however this term has fallen out of favor in recent years). In books, some pages, known as "blind folios", of the front matter and back matter are numbered, but the numbers are not always printed on the pages. Publishers are not consistent about how they number the pages
Ascent of the A-Word the book as an "often raucously funny account of what seems to be America’s most popular insult" which manages to be neither "exceedingly snarky" nor "overly academic and pretentious". Ascent of the A-Word Ascent of the A-Word: Assholism, the First Sixty Years is a 2012 book by the American linguist Geoffrey Nunberg which analyzes the history of the epithet "asshole". In "Ascent", Nunberg traces to World War II the origins of the word as an epithet, when it was used as a term of abuse for superior officers considered abusive or self-important. Following the soldiers' return home from the war,