Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Mercury Prize folk, urban, grime, dance, jazz, blues, electronica and classical. Presentation of the awards usually takes place at an Awards Show in October, after the shortlist is announced at the Album of the Year Launch in September. It is often observed that bands whose albums are shortlisted, or win the prize, experience a large increase in album sales, particularly for lesser known acts. Each shortlisted artist receives a specially commissioned 'Albums of the Year' trophy at the Awards Show. Unlike some other music awards, the overall winner of the Mercury Prize also receives a cheque; in 2017, the prize money was