Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Yonas (hip hop artist) 2018. Yonas (hip hop artist) Yonas Mellesse, known under the mononym YONAS, is an independent hip-hop artist from New York City. Between 2015 and 2018, Yonas sold over 150,000+ songs and 20,000 albums, and as of 2017 he had accumulated over 250 million streams digitally. His albums have consistently reached the top five of the iTunes Hip-Hop charts, the top 25 of the iTunes album charts, and the top 50 on the Billboard Hip-Hop charts. In 2009 Yonas released his first EP, "New Golden Era", independently, winning a Billboard Songwriting Award for his single "Banga". A year later he followed