Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop hip hop artists are contributing to cultural stereotyping of African-American culture and are poseur gangsters. Critics have also stated that hip hop music promotes drug use and violence. Hip hop has been criticized by rock-centric critics who state that hip hop is not a true art form and who state that rock and roll music is more authentic. These critics are advocating a viewpoint called "rockism" which favors music written and performed by the individual artist (as seen in some famous singer-songwriter-led rock bands) and is against 2000s (decade)-era hip hop, which these critics argue give too large a role