Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Comedy hip hop and Afroman gained popularity, as did rappers such as Hopsin. Rucka Rucka Ali is an artist who experiments with comedy hip hop filled with racism, such as his song, "What The Black Says". "Weird Al" Yankovic has made entries to this music genre, along with Nerdcore. "Thrift Shop" by Macklemore & Ryan Lewis is also a well-known song of comedy hip hop. While few rappers make comedy hip hop their focus with the exception of a few, mainly Lil Dicky and Ugly God, the genre maintains a substantial loyal following. Outside the English-speaking world, the genre spread in the 1990s,