Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
Google Sidewiki Google Sidewiki Google Sidewiki was a web annotation tool from Google, launched in September 2009 and discontinued in December 2011. Sidewiki was a browser extension that allowed anyone logged into a Google Account to make and view comments about a given website in a sidebar. Despite the name, the tool was not a collaborative wiki, though the comments were editable by the author. Google used ranking algorithms to determine comment relevancy and usefulness, using criteria such as users voting up and down a comment, and past user contributions. Anyone could look up a contributor's Google profile and assess their credibility.