Brewing is used to convert the starches in the malt to sugar, which is then usable by the yeast later in the brewing process. Doing the latter rest at the lower end of the range favours β-amylase enzymes, producing more low-order sugars like maltotriose, maltose, and glucose which are more fermentable by the yeast. This in turn creates a beer lower in body and higher in alcohol. A rest closer to the higher end of the range favours α-amylase enzymes, creating more higher-order sugars and dextrins which are less fermentable by the yeast, so a fuller-bodied beer with less alcohol is
G. Heileman Brewing Company Brewing Company declared bankruptcy in January 1991. The troubled firm sought salvation with an aggressive push into the malt liquor market. In a controversial move, company leadership developed a new brand of malt liquor to be named "Power Master". "Power Master" brand of malt liquor was brewed with an alcohol by volume of 7.4%, significantly higher than existing malt liquor brands. Protestors cited Heileman's distribution and advertising strategies as evidence that the company was targeting the high-alcohol beverage toward urban African-Americans, especially in Chicago, one of Heileman's core markets. Fr. Michael Pfleger took a leading role in opposing Power Master,