Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Swedish hip hop sense the Swedish scene has become less volatile, and also less vulnerable to becoming extinct. Influence from the U.S. culture is no longer as significant; American hip hop is still important but outside influences also come from French, British, Danish, and Japanese hip hop, and other regions around the world with vibrant and innovative music scenes. Due to file sharing via the Internet and changing consumer markets, the number of records an artist has sold is not necessarily indicative of how popular or important that artist is. There are Swedish hip hop acts who release records for what they know