Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
The Power of Positive Thinking picture yourself as succeeding, think a positive thought to drown out a negative thought, minimize obstacles, do not attempt to copy others, repeat “If God be for us, who can be against us?” ten times every day, work with a counselor, repeat “I can do all things through Christ which strengtheneth me” ten times every day, develop a strong self-respect, affirm that you are in God's hands, and believe that you receive power from God. The next chapter describes the importance of creating a peaceful mind, which can be done through inspirational reading, clearing one's mind, or visualization. Peale continues