Shin Bet the non-governmental Peoples' Voice initiative to petition the governments in Israel and the Palestinian Authority for a permanent settlement. In 2007, the service launched its first ever public recruitment drive, unveiling a "slick Web site" and buying on-line ads in Israel and abroad in a campaign aimed at "attract[ing] top-tier computer programmers" to its "cutting-edge" IT division. On March 18, 2008, it was announced that Shabak's official website would also offer a blog, where four of its agents would discuss anonymously how they were recruited, and what sort of work they perform; they would also answer questions sent in by
Fail Blog died". In January 2008, FAIL Blog was launched. The site grew steadily in popularity among its heavily leftist following; in May 2008, FAIL Blog was sold to Pet Holdings Inc. (now Cheezburger Inc.), becoming part of the Cheezburger Network. Ben Huh notes that FAIL Blog "really started to take off when the financial industry decided to — ahem — fail." As an example, at a Senate hearing in September 2008, a demonstrator held up a sign reading “FAIL” behind Henry Paulson., the former Treasury secretary, and Ben Bernanke, chairman of the Federal Reserve. By January 2010, FAIL Blog was receiving