Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip Hop goes Theatre Councils of Salzburg. Hip Hop goes Theatre Hip Hop goes Theatre is an international hip-hop theatre festival based in Salzburg, Austria, that was founded in 2008 and is produced annually by the NPO Urban Foundation. It has been under the artistic direction of Alexander Wengler and Sergej Pumper since its inception. Since 2012, the two-day festival has been hosted at the "Republic Salzburg" venue, developing new theatre work with local and international hip-hop artists. In 2007, the members of the dance company Nobulus , founded the festival after performing at "Breakin Convention" in London. "Hip Hop goes Theatre" is supported