Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Midwest hip hop of hip-hop is an annual event hosted by Yo! The Movement, bringing together people from all walks of life to celebrate the power of community through hip-hop culture. Over the past five years nearly 20,000 people from around the world have taken part in the festival and conference. The Festival has been organised by Founder Toki Wright, Larry Lucio Jr, Claire Redmond, FranzDiego DaHinten, Dimitris Kelly, and Alicia Steele. Another notable annual event is the Soundset music festival, which started its first year on Memorial Day Weekend in May 2008. It features several big name hip hop acts and had