Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Shortlist Music Prize the previous 12 months are picked before being narrowed down to the eponymous Shortlist, from which a winner is chosen. Since 2003, a gold statuette, nicknamed "The Shorty", has been given out in conjunction with the cash prize. In 2005, the Shortlist Music Prize was renamed the "New Pantheon" award for a year following a dispute between the prize's founders. No nominees or winners have been announced since the presentation of the 2007 award. Modeled on the British Mercury Prize, the Shortlist Music Prize was conceived to honor "the most adventurous and creative albums of the year across all genres