Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Mercury: The Afterlife and Times of a Rock God in a 2004 interview with Access Hollywood, stated that, "We wanted to stray away from the music. We wanted to tell his story. He has a story. Everyone knows the music. People are familiar with the music. It's his story, and where he's come from, and what he's done that people don't know. "Mercury: The Afterlife and Times of a Rock God" marked the first time the life of Freddie Mercury had been presented in a theatrical form. A film version of the play is currently in development. Mercury: The Afterlife and Times of a Rock God Mercury: The Afterlife