Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Waga Hip Hop Festival creation, in November 2008, of the first Burkinabé music market, Saga Musik. At first, Waga Hip Hop was organised with local hip hop artists solely at a time when Hip Hop was booming in Burkina Faso (2001–2003) mainly thanks to the arrival of an initial studio (Abazon) whose arranger was specialised in hip hop productions (Smockey). However, very quickly, Waga Hip Hop reached an international scale, notably in 2002, with the support of international cultural organisations. Since then, and for each of its editions, Waga Hip Hop has welcomed artists coming from throughout the continent. With respect, it stands as