The Power of Positive Thinking Happiness," published in 1950, and "Inspiring Messages for Daily Living", published in 1955. "The Power of Positive Thinking" appeared at a time when Christian church attendance was drastically increasing, national views of spirituality, individuality, and religion were shifting, and the Cold War was a growing concern for many Americans. These factors, as well as Peale's growing popularity as a motivational public figure and the book's clear prose, propelled "The Power of Positive Thinking" into a self-help book still popular today. Peale begins by stating ten rules for “overcoming inadequacy attitudes and learning to practice faith”. The rules include the following:
The Leonardo da Vinci Society for the Study of Thinking commercial leaders from Arizona and around the globe. Nominees have included those in the fields of physics, psychology, organizational effectiveness, invention and evolutionary biology. Selection criteria for new inductees include positive works in the community and recognized evidence of revolutionary thinking. While visiting the University of Advancing Technology to be honored, inductees provide feedback on curriculum, speak to UAT students regarding how thinking influences innovation, and collaborate with da Vinci committee members to develop new ways to improve and expand the skill of thinking in daily practice. In 2005, the inaugural chair was awarded to Professor Edward de Bono, for