The Power of Positive Thinking Happiness," published in 1950, and "Inspiring Messages for Daily Living", published in 1955. "The Power of Positive Thinking" appeared at a time when Christian church attendance was drastically increasing, national views of spirituality, individuality, and religion were shifting, and the Cold War was a growing concern for many Americans. These factors, as well as Peale's growing popularity as a motivational public figure and the book's clear prose, propelled "The Power of Positive Thinking" into a self-help book still popular today. Peale begins by stating ten rules for “overcoming inadequacy attitudes and learning to practice faith”. The rules include the following:
Counterfactual thinking a new wave of insight beginning in the 1990s began taking a functional perspective, believing that counterfactual thinking served as a largely beneficial behavioral regulator. Although negative affect and biases arise, the overall benefit is positive for human behavior. There are two portions to counterfactual thinking. First, there is the "activation" portion. This activation is whether we allow the counterfactual thought to seep into our conscious thought. The second portion involves "content." This content portion creates the end scenario for the antecedent. The activation portion leads into the mystery of why we allow ourselves to think of other alternatives that