Churchill Downs It includes a 360-degree cinema that shows the short film "The Greatest Race," a documentary about the Kentucky Derby. The museum is normally open year-round. In October 2013, Churchill Downs began installing a new, ultra high-definition video board built by Panasonic, which became operational in time for the 2014 Kentucky Derby. Called "The Big Board", it measures wide and high, with the bottom edge off the ground, and weighs . It was constructed along the outside of the backstretch of the dirt course facing the grandstand and infield. At the time, it was the largest ultra high-definition video board ever
Crown Royal Cup Series races since 2006. From 2004 until 2006, Crown Royal was the title sponsor of the International Race of Champions. Crown Royal is a sponsor of the Grand American Road Racing Association's Rolex Sports Car Series. In 2010, it also began sponsoring the #60 Daytona Prototype car of Michael Shank Racing in the Rolex Sports Car Series. The brand was a primary sponsor of the Washington International Horse Show for several years in the 1990s and since 1995 has sponsored the Crown Royal American Turf Stakes, a Thoroughbred horse race run annually at Churchill Downs. Crown Royal Crown Royal