Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Christian hip hop Tampa. Fire Fest International Ministries was founded by Charles Onley a.k.a. King C in conjunction with Terence A. Townsend, "Apostle T", founder of Save Our City Crusades and Conferences (SoCity) to reach the international community of holy hip hop with a message of encouragement, enrichment, education and unity. Fire Fest conducts artist retreats, artists/industry conferences and new artists showcases, and is a traveling music festival organized to encourage and enrich holy hip hop artists in their ministries, while giving them insight on navigating the music industry. Holy hip hop has enjoyed some crossover acceptance as well. One of the early