Google Personalized Search to users known through social networks. Google's search algorithm is driven by collecting and storing web history in its databases. For non-authenticated users Google looks at anonymously stored browser cookies on a user's browser and compares the unique string with those stored within Google databases. Google accounts logged into Google Chrome use user's web history to learn what sites and content you like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services. When a user performs a
History of the web browser History of the web browser A web browser is a software application for retrieving, presenting and traversing information resources on the World Wide Web. It further provides for the capture or input of information which may be returned to the presenting system, then stored or processed as necessary. The method of accessing a particular page or content is achieved by entering its address, known as a Uniform Resource Identifier or URI. This may be a web page, image, video, or other piece of content. Hyperlinks present in resources enable users easily to navigate their browsers to related resources. A web