Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Latino hip hop through what they do best: their hip hop music. Latino hip hop Latino hip hop is a form of hip hop music developed and performed by Latinos. Latino hip-hop got its start in the mid-1980s after the larger hip-hop scene emerged. As the Hispanic population, specifically the Puerto Rican-American population, grew drastically in places like California, Texas and Arizona, first- and second-generation kids began to look for a sound that was different from what their parents were listening to, said Khool-Aid, host of a nationally syndicated radio show for Latino hip-hop called "Poco Peros Locos." The genre combines urban rap