Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Native American hip hop been of great influence due to the many social issues present in indigenous communities. Artists such as John Trudell (with his spoken word poetry), Mildred Bailey (with her contributions to jazz in the 1930s) and Russell Means (with what he calls his rap-ajo music) have been of some influence with their artistic endeavors. In 2013, longtime Native Hip Hop advocate MANIK started the Nativehiphop Festival in Vancouver B.C. Canada. This is an annual 3 day festival which includes all elements of hip hop. It features Native Graf artists, b-boys, DJs, MCs and many others elements. Melle Mel, the first rapper