Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop tend to have less advantages and opportunities than male artists. Female artists have received little to no recognition in hip hop. Only one female artist has won Best Rap album of the year at the Grammy Awards since the category was added in 1995. In addition, African American female hip hop artists have been recognized even less in the industry. Latinas especially Cuban, Dominican and Puerto Rican women are degraded and fetishized in hip hop. White women and Asian women are also fetishized in hip hop but not as much as Latinas, who are referred to as "Spanish". Latinas especially