Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Cuban hip hop As a result, not many groups or artists were willing to give into the CRA expectations. In a way, the CRA interfered with the originality and creativity of the artist. The CRA, seen as a threat to the hip hop community, silenced voices and the true messages of lyrics, inventive thoughts, and new ideals were never actually heard. With official sanction and resources the Alamar Rap festival was transformed into an annual international hip hop festival held in August. The event has attracted many international artists including from the US amongst others, Mos Def, Talib Kweli, The Roots, Common and