Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Hip hop over the work, responsibility, and future role of black cultural and artistic production. Ever since the over-commercialization of hip hop occurred between the late 1980s and the mid 1990s (at peak), traditional hip hop supporters have been in a feud with more progressive hip hop fans, claiming that they are uneducated towards what they are building. The traditionalists also claim that progressives are not only building music that steps further and further away from Hip Hop, but causes ignorance and misconceptions between fans of more progressive Hip Hop and fans of traditional Hip Hop culture. These views have been narrowed