Beatles Ashram days of its program to acknowledge the anniversary of the Beatles' visit.<ref name="TNN/50Years"></ref> Beatles Ashram Beatles Ashram, also known as Chaurasi Kutia, is an ashram close to the north Indian city of Rishikesh in the state of Uttarakhand. It is located on the eastern bank of the Ganges river, opposite the Muni Ki Reti area of Rishikesh, in the foothills of the Himalayas. During the 1960s and 1970s, as the International Academy of Meditation, it was the training centre for students of Maharishi Mahesh Yogi, who devised the Transcendental Meditation technique. The ashram gained international attention between February and April
The Beatles in India unconventional self-awareness trip to another"; Harrison intensified his interest by embracing Krishna Consciousness, or the Hare Krishna movement, under A.C. Bhaktivedanta Swami Prabhupada; and McCartney exchanged "consciousness expansion" for "more bourgeois preoccupations". Philip Goldberg, in his book "American Veda", writes that the Beatles' trip to Rishikesh "may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness". Despite their rejection of the Maharishi, the Beatles generated wider interest in Transcendental Meditation, which encouraged the study of Eastern spirituality in Western popular culture. Chopra credits Harrison with spreading TM and other Eastern spiritual practices to