Hip hop music Southern hip hop, gained considerable popularity via Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to entrepreneur, label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley's record for most number one albums on the "Billboard" magazine charts by a solo artist. Alternative hip hop, which was introduced in the 1980s and then declined, resurged in the early 2000s with the rejuvenated interest in indie music by the general public. In the 2000s alternative hip hop reattained
Australian hip hop their album "Flying Colours", and Melbourne artist Illy, for his album "Bring it Back", released on the Obese Records label. Australian hip-hop artists have also received international recognition. Australians have been featured on albums by artists from the US and Europe. In October 2014, Australian artist K21 appeared on a song, titled "Pas rentable", by French hip hop artist LinkRust. Women in Australian hip-hop have largely been under-developed; however, many underground MC's have existed and thrived. Notable artists such as Sampa the Great are on the rise. Australian hip hop artists are strongly influenced by African American and Latino rappers