Scalloped bonnethead Scalloped bonnethead The scalloped bonnethead ("Sphyrna corona") is a rare, little-known species of hammerhead shark, and part of the family Sphyrnidae. Its other common names include the mallethead shark and the crown shark. It is found in tropical and subtropical waters in the eastern Pacific Ocean, from Mexico to Peru, and possibly as far north as the Gulf of California. It frequents inshore habitats over soft bottoms (mud, sand, and gravel) to a depth of 100 m, and also enters mangroves and estuaries. Probably the smallest species of hammerhead shark, the scalloped bonnethead measures up to 92 cm long. Its
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture