Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Joey Mercury as a team. It was also during that time that he won various championships in singles and tag team competition. In 2004, Birch signed with WWE and was assigned to their developmental territory Ohio Valley Wrestling (OVW) in Louisville, Kentucky under the name Joey Mercury. While situated at OVW, he was placed in tag team competition, alongside Johnny Nitro, in which they won the OVW Southern Tag Team Championship on one occasion. It was also during this time that he and Nitro, alongside their manager Melina, were known as the stable MNM. The group were called up to the SmackDown!