Shin Bet the non-governmental Peoples' Voice initiative to petition the governments in Israel and the Palestinian Authority for a permanent settlement. In 2007, the service launched its first ever public recruitment drive, unveiling a "slick Web site" and buying on-line ads in Israel and abroad in a campaign aimed at "attract[ing] top-tier computer programmers" to its "cutting-edge" IT division. On March 18, 2008, it was announced that Shabak's official website would also offer a blog, where four of its agents would discuss anonymously how they were recruited, and what sort of work they perform; they would also answer questions sent in by
Shin Bet members of the public. The decision to launch the blog was made by the Shin Bet's top brass, including head Yuval Diskin, and is part of an attempt to attract high-tech workers to the agency's growing IT department. According to Shabak officers, the Web site and blog are aimed also at promoting a more accessible and positive public image for the secret service, long associated with "dark, undercover and even violent activity". In 2012, six former heads of the Shabak (Shalom, Peri, Gillon, Ayalon, Dichter, and Diskin) featured in a documentary film, "The Gatekeepers", and discussed the main events of