The Power of Positive Thinking Happiness," published in 1950, and "Inspiring Messages for Daily Living", published in 1955. "The Power of Positive Thinking" appeared at a time when Christian church attendance was drastically increasing, national views of spirituality, individuality, and religion were shifting, and the Cold War was a growing concern for many Americans. These factors, as well as Peale's growing popularity as a motivational public figure and the book's clear prose, propelled "The Power of Positive Thinking" into a self-help book still popular today. Peale begins by stating ten rules for “overcoming inadequacy attitudes and learning to practice faith”. The rules include the following:
Life cycle thinking include economic instruments, substance bans, voluntary agreements, environmental labeling and product design guidelines. There are multiple situations to which life cycle thinking can be applied, including the everyday life of consumers, business and government policy. By applying life cycle thinking to multiple aspects of the community, consumers, businesses and governments can have a largely positive aspect on the environment. This is true even if the steps taken to apply life cycle thinking are small. Each day consumers make choices as to which products they would like to use based on their needs and the different brands available. However, most consumers