Mercury Prize increase of their album "The Seldom Seen Kid" after winning the Prize in 2008. In their winner's speech, Elbow's frontman Guy Garvey said that winning the Mercury Prize was 'Quite literally the best thing that has ever happened to us'. Similarly, sales of The xx's winning album rose by 450% the day after they won the 2010 Mercury Prize and 2013 winner James Blake saw a 2,500% sales increase on Amazon after he was announced as the winner of the 2013 Mercury Prize. 2011 winner PJ Harvey's album "Let England Shake" jumped from number 181 to 24 in the UK
Mercury Prize Mercury Prize The Mercury Prize, formerly called the Mercury Music Prize, is an annual music prize awarded for the best album released in the United Kingdom by a British or Irish act. It was established by the British Phonographic Industry and British Association of Record Dealers in 1992 as an alternative to the Brit Awards. The prize was originally sponsored by Mercury Communications, a brand owned by Cable & Wireless, from which the prize gets its name. It was later sponsored by Technics (1998 to 2001), Panasonic (2002 and 2003), Nationwide Building Society (2004 to 2008) and Barclaycard (2009–14). The