Trump: The Art of the Deal also contains an 11-step formula for business success, inspired by Norman Vincent Peale's "The Power of Positive Thinking". Trump was persuaded to produce the book by Condé Nast owner Si Newhouse after the May 1984 issue of Newhouse's magazine "GQ" – with Trump appearing on the cover – sold well. Schwartz was hired to work on the book, and began working with Trump in late 1985. He interviewed Trump and – with permission from him – listened in on his phone calls. According to Schwartz in July 2016, Trump wrote none of the book, choosing only to remove a few
Blink: The Power of Thinking Without Thinking has helped people, in a belief that they want to have, which is that intuition works magically; and that belief, is false. In an article titled "Understanding Unconscious Intelligence and Intuition: Blink and Beyond", Lois Isenman agrees with Gladwell that the unconscious mind has a surprising knack for 'thinking without thinking' but argues that its ability to integrate many pieces of information simultaneously provides a much more inclusive explanation than thin-slicing. She writes: Gladwell often speaks of the importance of holism to unconscious intelligence, meaning that it considers the situation as a whole. At the same time, he stresses that