Great Britain at the Olympics and Sir Steve Redgrave, who won five gold medals in five consecutive Games in rowing, a record for an endurance event. Sailor Sir Ben Ainslie jointly holds the Great Britain record for most individual Olympic gold medals with Chris Hoy and Sir Mo Farah with four, and the most gold medals in a single event with three gold medals (in the Men's Finn class sailing event 2004–2012) - again shared with Jason Kenny (men's team sprint 2008–2016), Steve Redgrave (men's coxless pair 1988–1996) and Ed Clancy (men’s team pursuit 2008-2016). Sir Chris Hoy holds the record for gold medals in
BBC Sports Personality of the Year shortened to one year after complaints by ITV and RadioCentre caused the BBC Trust to rule in that "Editorial Guidelines were breached and the editorial integrity of the BBC compromised by giving the impression to licence fee payers via Sports Personality of the Year that part of a BBC service had been sponsored." They decided that the 2008 awards should not be broadcast as a sponsored event, and no new sponsorship deal was negotiated after the Britvic deal expired. In , the BBC announced that the 2008 Sports Personality of the Year event would be held at the Echo Arena,