Churchill Downs to help him run the rack was Col. Matt Winn of Louisville. Churchill Downs prospered and the Kentucky Derby then became the preeminent stakes race for three-year-old thoroughbred horses in North America. During that early period, a new clubhouse was built in order to promote social interaction, and new events such as steeplechases, automobile races, and band concerts were held at the track. The State Fair was held on the grounds, featuring the odd spectacle of two locomotives being intentionally crashed head-on in the infield. On June 5, 1907, African American jockey James Lee set a record that has never
Crown Royal Cup Series races since 2006. From 2004 until 2006, Crown Royal was the title sponsor of the International Race of Champions. Crown Royal is a sponsor of the Grand American Road Racing Association's Rolex Sports Car Series. In 2010, it also began sponsoring the #60 Daytona Prototype car of Michael Shank Racing in the Rolex Sports Car Series. The brand was a primary sponsor of the Washington International Horse Show for several years in the 1990s and since 1995 has sponsored the Crown Royal American Turf Stakes, a Thoroughbred horse race run annually at Churchill Downs. Crown Royal Crown Royal