Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLIX viewers, with it reaching to 118.5 million during the Super Bowl XLIX halftime show featuring Katy Perry, and then peaking to 120.8 million during New England's fourth-quarter comeback. NFL owners initially voted in November 2005 to award a Super Bowl to Kansas City, Missouri, in honor of Chiefs owner Lamar Hunt, the founder of the American Football League (AFL) in the 1960s who helped engineer the annual game. Then-NFL Commissioner Paul Tagliabue further announced on March 5, 2006, that Kansas City would host Super Bowl XLIX. However, the game was contingent on the successful passage of two sales taxes in