Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
No Name (brand) marketing efforts. "Under Nichol's supervision, the country's No Name products have become the largest-selling national brand in Canada, one of the few countries in the world where generic brands compete with well-known names", wrote Maclean's magazine. But according to Nichol, the big name brands were also vulnerable: I happened to come along at a time when the national brands had prostituted the quality of their products. It is so easy to produce products that are superior to almost every national brand. In the 1980s, No Name diverged from its original plain packaging as red lettering and various product illustrations were