27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
The Jimi Hendrix Experience February 1970, Jeffery set up an interview with "Rolling Stone" magazine to announce the return of the group, published on March 19, 1970 in "Rolling Stone" as "J.H.: The End of a Beginning Maybe". Redding waited for weeks to hear back about rehearsals for the upcoming tour, and when he finally spoke with Mitchell's girlfriend, he learned that he had been replaced by Cox. Before the tour started, Hendrix called it "The Cry of Love Tour". The group itself was referred to as "Jimi Hendrix" and sometimes the "Jimi Hendrix Experience". The trio toured and recorded in the US from