Bend It Like Beckham the role of Jess's mother, Mrs Bhamra, Chadha turned to Shaheen Khan, whom she had previously cast in "Bhaji on the Beach". Anupam Kher, a Bollywood actor, was cast as Mr Bhamra, Jess's father. Chadha worked with The Football Association and ended up casting actual players from a variety of school teams. "Bend It Like Beckham" was released theatrically on 12 April 2002 by Redbus Film Distribution. The film then received a limited theatrical release in the United States on 12 March 2003, by Fox Searchlight Pictures. When originally released in the United Kingdom, it topped the country's box office
What It Feels Like for a Girl mythology, according to Ritchie. David Bianculli from the "New York Daily News" felt that "Madonna has always kept her videos and images at least as fresh as her music. 'What It Feels Like for a Girl', though, is a bad attempt to chase attention by promising controversy". Similarly, "Billboard"s Carla Hay concluded that the video did not live up to its hype. George Lang from "The Oklahoman", called it as the singer's worst clip and criticized Ritchie's directing abilities; "he has great visual sense, but his work often is lacking depth. Both his asset and his debit were in ample