Vaseline Vaseline Vaseline is an American brand of petroleum jelly-based products owned by British-Dutch company Unilever. Products include plain petroleum jelly and a selection of skin creams, soaps, lotions, cleansers, and deodorants. In many languages, the word "Vaseline" is used as generic for petroleum jelly; in Portuguese and some Spanish-speaking countries, the Unilever products are called Vasenol. The first known reference to the name Vaseline was by the inventor of petroleum jelly, Robert Chesebrough in his U.S. patent for the process of making petroleum jelly (U.S. Patent 127,568) in 1872. "I, Robert Chesebrough, have invented a new and useful product from
Jelly Belly partner." The Jelly Belly trademark was registered August 3, 1982. The Mr. Jelly Belly character was developed in 1983. Prior to the development of the character David Klein called himself "Mr. Jelly Belly." After Ronald Reagan became President in 1980, the general public became aware of his preference for Jelly Belly jelly beans. The company supplied Reagan with Jelly Belly jelly beans during his eight years of presidency. Chairman Rowland recalls, "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries." (Reagan, however, "started to favor M&M's as the official White