Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XI regular season record before defeating the New England Patriots and the Pittsburgh Steelers in the playoffs. The Vikings were making their fourth Super Bowl appearance after posting an 11–2–1 regular season record and playoff victories over the Washington Redskins and the Los Angeles Rams. The Vikings became the first team to appear in four Super Bowls, a record they held until the Dallas Cowboys advanced to a Super Bowl for the fifth time in Super Bowl XIII. They had not won in their previous three attempts, losing Super Bowl IV to the Kansas City Chiefs in the final Super Bowl