Bark (botany) rope, used for example in the rigging of Viking age longships. Among the commercial products made from bark are cork, cinnamon, quinine (from the bark of Cinchona) and aspirin (from the bark of willow trees). The bark of some trees notably oak ("Quercus robur") is a source of tannic acid, which is used in tanning. Bark chips generated as a by-product of lumber production are often used in bark mulch in western North America. Bark is important to the horticultural industry since in shredded form it is used for plants that do not thrive in ordinary soil, such as epiphytes.
Generic trademark use. Once it has become an appellative, the word cannot be registered any more; this is why companies try hard not to let their trademark become too common, a phenomenon that could otherwise be considered a successful move since it would mean that the company gained an exceptional recognition. Nintendo is an example of a brand that successfully fought trademark erosion, having managed to replace excessive use of its name by the then-neologism game console. Whether or not a mark is popularly identified as genericized, the owner of the mark may still be able to enforce the proprietary rights that