Hillerich & Bradsby Hillerich woodworking shop. J. F. Hillerich was uninterested in making bats; he saw the company future in stair railings, porch columns and swinging butter churns. In fact, for a brief time in the 1880s, he even turned away ball players. Bud, however, saw the potential in producing baseball bats, and the elder Hillerich eventually relented to his son. The bats were sold under the name "Falls City Slugger" until Bud Hillerich took over his father's company in , and the name "Louisville Slugger" was registered with the U.S. Patent Office. In , Honus Wagner signed a deal with the company,
Sports marketing for their team and many other things. Louisville Slugger Scavenger Hunt: After the St. Louis Cardinals won the World Series in 2011, Hillerich & Bradsby, makers of Louisville Slugger bats and other baseball equipment, created a scavenger hunt through Twitter in order to raise awareness for their company. The hunt involved 45 world series commemorative bats, scattered all over the city of St. Louis, Missouri. The Louisville Slugger Twitter page posted "tweets" that hinted at where the bats were located within the city. The fan or participants used their mobile phones in order to remain up to date on the