Bend It Like Beckham the role of Jess's mother, Mrs Bhamra, Chadha turned to Shaheen Khan, whom she had previously cast in "Bhaji on the Beach". Anupam Kher, a Bollywood actor, was cast as Mr Bhamra, Jess's father. Chadha worked with The Football Association and ended up casting actual players from a variety of school teams. "Bend It Like Beckham" was released theatrically on 12 April 2002 by Redbus Film Distribution. The film then received a limited theatrical release in the United States on 12 March 2003, by Fox Searchlight Pictures. When originally released in the United Kingdom, it topped the country's box office
Kyunki Saas Bhi Kabhi Bahu Thi the concept of an ideal Gujarati joint family, the show made Producer Ekta Kapoor and Network Star Plus achieve great heights of success, by not only being the number 1 show on Indian Television for eight constant long years but also receiving great TRPs. The show also went on to receive several awards, most of which were won by Smriti Irani for her portrayal of the ideal character Tulsi. The show also won "Best Continuing Series" at Indian Telly Awards for six consecutive years (2002-2007) and won "Best Serial (Popular)" for five consecutive years (2001-2005) at Indian Television Academy Awards.