Tourism in the Canary Islands beaches of Europe (Playa del Ingles, Las Canteras, etc.). Gran Canaria has near 50% of its territory declared an UNESCO Biosphere Reserve. This island is usually called "a continent in miniature" because of the diversity of its landscapes. Lanzarote, the most northeasterly of the Canary Islands, has been designated a UNESCO Biosphere Reserve. It has an arid volcanic landscape and there are about 300 volcanic cones on the island. The island has a low-key approach to tourism and the traditional architecture of island's interior are taken into consideration. This approach was influenced by the artist César Manrique, who was from
Tourism in the Canary Islands Lanzarote. Manrique created works in Lanzarote and the other islands, including Jardin de Cactus, an amphitheatre-shaped garden with ten thousand cacti and stone sculptures. A cactus sculpted from metal by Manrique is located by the entrance to the garden. In late 2009 the Canary Islands Tourist Board launched a marketing campaign called "Operation No Winter Blues". 100 Canarian residents aged between 18 and 35 were selected to be ambassadors for the Islands. The campaign is based on the original name of the Fortunate Islands, with the ambassadors sharing the islands' good fortune with selected countries. The campaign involves the 100