Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
No Name (brand) only limited success in France and the United States, was Nichol’s idea. Grocery shoppers have snapped them up at a rate that has astonished even Nichol. In nine months, Loblaws has sold 15 million of them, which Nichol says is enough to make Ontario the largest market in the world for unbranded products. And strangely enough, Loblaws shoppers seem to be developing a brand loyalty to these unbranded products. A few months after the launch, Loblaws opened the first No Frills store, a deep discount, limited service and selection supermarket, with only 500 items, which featured No Name among its