Tony Blair general election defeats) the Labour Party had to demonstrate that it had made a decisive break from its left-wing past, in order to win an election again. In May 1997, the Labour Party won a landslide general election victory, the largest in its history. Blair, at 43 years of age, became the youngest Prime Minister since 1812. In September 1997, Blair attained early personal popularity, receiving a 93% public approval rating, after his public response to the death of Diana, Princess of Wales. The Labour Party went on to win two more general elections under his leadership: in 2001, in
1997 Uxbridge by-election of the century-old Randall's Furniture Store in Uxbridge. Keith Kerr, a senior executive with British Airways, represented the Liberal Democrats. Eight other candidates also stood, including perennial candidates Screaming Lord Sutch and Ronnie Carroll. Labour's concentrated campaign included an unusual visit by Prime Minister Tony Blair. This was unusual in that a sitting Prime Minister does not normally campaign personally in by-elections for fear that a defeat may harm his own political standing. Conservative leader William Hague was the first leader of his party to campaign in a by-election for 20 years. The Conservative campaign was criticised by some members