Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XLIII the award, half of whom are Steelers (Lynn Swann and Hines Ward). The NBC television network broadcast attracted an average U.S. audience of 98.7 million viewers, making it the most watched Super Bowl in history at that time. Tampa was selected for the game site on May 25, 2005, beating out three other finalists: Atlanta, Houston, and Miami. Super Bowl XLIII was the second Super Bowl at this venue and the fourth overall in that city. In February 2008, the Tampa Bay Super Bowl Host Committee unveiled the Super Bowl XLIII logo, featuring an abstract representation of a football stadium,