Hillsborough disaster exonerating the Liverpool fans, MacKenzie issued the following statement: In response, Trevor Hicks, chairman of the Hillsborough Family Support Group, rejected MacKenzie's apology as "too little, too late", calling him "lowlife, clever lowlife, but lowlife". A press conference held by families of the victims also banned all "Sun" reporters from entering, with a sign on the door reading "NO ENTRY TO SUN JOURNALISTS". Sales of "The Sun" remain poor in Merseyside and a boycott is still practised. In 2004, its average circulation in Liverpool was 12,000 copies a day. Following the April 2016 verdict of unlawful killing, "The Sun" and
Hillsborough disaster (played by Cliff Parisi) made a reference to the disaster. During the episode car mechanic Minty said: "Five years out of Europe because of Heysel, because they penned you lot in to stop you fighting on the pitch and then what did we end up with? Hillsborough." This prompted 380 complaints and the BBC apologised, saying that the character was simply reminding another character, former football hooligan Jase Dyer, that the actions of hooligans led to the fencing-in of football fans. Ofcom also received 177 complaints. Liverpool goalkeeper Charles Itandje was accused of having shown disrespect towards the Hillsborough victims