Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl (the Sugar Bowl), and El Paso, Texas (the Sun Bowl) in 1935, and for Dallas (the Cotton Bowl) in 1937. By the time the first Super Bowl was played, the term "bowl" for any major American football game was well established. Lamar Hunt, owner of the AFL's Kansas City Chiefs, first used the term "Super Bowl" to refer to the NFL-AFL championship game in the merger meetings. Hunt later said the name was likely in his head because his children had been playing with a Super Ball toy; a vintage example of the ball is on display at the Pro