Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLVIII Superdome. Since Super Bowl X in 1976, all but one outdoor Super Bowl has been played in either California or Florida, the exception being Super Bowl XXX in Tempe, Arizona. NFL Commissioner Roger Goodell indicated that if Super Bowl XLVIII was successful, additional "cold-weather" Super Bowls would be considered. Super Bowl XLVIII was the first NFL championship game to be held in the New York metropolitan area since December 30, 1962, when the Green Bay Packers beat the New York Giants in the original Yankee Stadium, 16–7. Since then, two other major pro football leagues have held title games in