King Power Stadium "American" (referring to the American college football bowl game concept). As a result of a fans' petition, the name was quickly changed to the "Walkers Stadium"; however, some fans were still unhappy the name only referenced the sponsor, with no Leicester City reference, such as "Filbert," "Fosse" or "Foxes". Consequently, the stadium was sometimes derogatorily referred to (by both Home and Away supporters) as the "crisp bowl," in reference to Walkers best-known products. The naming rights were sold to King Power for the 2011–12 season. Some fans refer to the stadium as Filbert Way after the ground's address, retaining a
Oak Furniture Land sales of £194m. April 2015 the company owner, Jason Bannister, was "shortlisted in the London and South region of the Ernst & Young Entrepreneur of the Year Award run by international accountancy firm EY." June 2015 Oak Furniture Land became the principal sponsor and Home Shirt sponsor for Burnley F.C.. They sacrificed their shirt sponsorship space at the Burnley FC v Leeds United fixture, on 9 April 2016, in place of Burnley FC in the Community - Burnley FC's official charity. Oak Furniture Land received an outstanding achievement award at the 19th annual Sunday Times Fast Track 100 awards in