Super Bowl XVI Super Bowl XVI Super Bowl XVI was an American football game between the National Football Conference (NFC) champion San Francisco 49ers and the American Football Conference (AFC) champion Cincinnati Bengals to decide the National Football League (NFL) champion for the 1981 season. The 49ers defeated the Bengals by the score of 26–21 to win their first Super Bowl. The game was played on January 24, 1982, at the Pontiac Silverdome in Pontiac, Michigan, a suburb of Detroit. It marked the first time that a Super Bowl was held at a cold-weather city. The domed stadium saved the crowd at the
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions