Tern make up the clutch. Most species feed on fish caught by diving from flight, but the marsh terns are insect-eaters, and some large terns will supplement their diet with small land vertebrates. Many terns are long-distance migrants, and the Arctic tern may see more daylight in a year than any other animal. Terns are long-lived birds and are relatively free from natural predators and parasites; most species are declining in numbers due directly or indirectly to human activities, including habitat loss, pollution, disturbance, and predation by introduced mammals. The Chinese crested tern is in a critical situation and three other
Simple Rules: How to Thrive in a Complex World Simple Rules: How to Thrive in a Complex World Simple Rules: How to Thrive in a Complex World is a 2015 business strategy book co-authored by Donald N. Sull, a Senior Lecturer at the MIT Sloan School of Management, and Kathleen M. Eisenhardt, a Professor at the Stanford University School of Engineering. Sull and Eisenhardt suggest that a limited set of simple rules must be applied to solve specific problems in complex situations. This thesis, which emphasizes "short cut strategies", is the best way for businesses to solve problems. The book illustrates this with many case studies, ranging "from medical