De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
De La Rue (crater) De La Rue (crater) De La Rue is the remnant of a lunar impact crater, or possibly several merged craters, creating a formation sometimes called a walled plain. It lies in the northeastern part of the Moon on the near side, and so appears foreshortened due to its location. This formation lies to the north-northwest of the prominent crater Endymion, just beyond the eastern extreme of Mare Frigoris. The crater Strabo intrudes into the northern part of De La Rue's northern rim, and the smaller Thales is attached to the northwestern part of the wall. The crater was named after