Hillsborough disaster their heads in wonder at the enormity of it. It was a 'classic smear'. After "The Sun"s report, the newspaper was boycotted by most newsagents in Liverpool and many readers cancelled their orders and refused to buy it from newsagents; and from then afterwards many in Liverpool refer to "The Sun" newspaper as "The Scum". Some even refuse to say the name or spell it as "The S*n." The Hillsborough Justice Campaign organised a less successful national boycott that had some impact on the paper's sales nationally. MacKenzie explained his actions in 1993. Talking to a House of Commons National
Kelvin MacKenzie describing the channel as "Sky Sports News meets TalkSport". The channel received investment from former Conservative Party treasurer Lord Ashcroft, who took a minority stake. MacKenzie joined "The Daily Telegraph" as an online columnist in 2013, however he was dropped by the newspaper after one column, with Roy Greenslade reporting in "The Guardian" that he was let go because of upset among staff on the "Telegraph" sports desk at his role in reporting on the Hillsborough disaster, in particular from football columnist and ex-Liverpool player Alan Hansen, who played at Hillsborough. In April 2013, "The Guardian" reported that the "Daily