Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XLIV the off-week between the conference championships and the Super Bowl, breaking with the precedent of scheduling the game for the Sunday after the Super Bowl. The game also changed venues from Aloha Stadium in Honolulu, Hawaii, where it had been held since 1979, to Sun Life Stadium in Miami (the same city and stadium hosting the Super Bowl itself). Fourteen players from the Super Bowl participants, seven from each team, had been selected but were unable to participate due to the change. The new schedule took advantage of the bye week given to the conference champions to rest and prepare