De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
Simone De La Rue Simone De La Rue Simone De La Rue is a former dancer turned Hollywood fitness expert, and founder of Body By Simone dance based fitness studios. She is continually named one of Hollywood's hottest Fitness experts, and celebrity trainers, with high-profile clients and a growing fitness empire Simone appeared on E! Channel's Season One of Khloe Kardashian's Revenge Body in 2016, and will be appearing in Season 2 airing in 2017. She has been featured as a fitness expert to the stars on Television shows such as Home and Living, Access Hollywood, The Insider, Extra, E News, E! News Daily