Louisville Bats mascot consist of the winged mammal, the bat is also synonymous with the Louisville Slugger baseball bat. Traditionally one of the top-drawing minor league teams, the Bats' attendance in 2011 was second of all minor league teams with an average of 8,716 per game. In 2016, "Forbes" listed the Bats as the 11th-most valuable Minor League Baseball team with a value of $36 million. The Bats have once won the Governors' Cup—the championship of the IL—and twice played in the championship series. "Note: The Bats were ahead 1-0 in the championship series when the September 11, 2001, attacks occurred. The
Hillerich & Bradsby becoming the first baseball player to officially endorse a bat. Frank Bradsby, a salesman, became a partner in , and the company's name changed to Hillerich and Bradsby. By , H&B was selling more bats than any other bat maker in the country, and legends like Ty Cobb, Babe Ruth and Lou Gehrig were all using them. During World War II, the company produced wooden rifle stocks and billy clubs for the U.S. Army. In 1954, the company purchased Larimer and Norton, Inc., a Pennsylvania lumber company to ensure a supply of hardwood for their products. In 1976, the company