Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XL play-by-play announcer Al Michaels, color commentator John Madden, who was named the day before to the Class of 2006 by the Pro Football Hall of Fame, and sideline reporters Michele Tafoya (Steelers sideline) and Suzy Kolber (Seahawks sideline). This was the sixth Super Bowl telecast for Michaels, and the tenth for Madden (whose first was Super Bowl XVI, also played in Michigan). The opening theme was sung by Hank Williams Jr., who was later spotted in the stands wearing Steelers regalia. This game was the second Super Bowl broadcast for the Michaels-Madden pairing after they had called Super Bowl XXXVII