Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl 50 the first time, the Super Bowl 50 Host Committee and the NFL openly sought businesses owned by the LGBT community and disabled veterans for Business Connect, a program that provides local companies with contracting opportunities in and around the Super Bowl. The game's media day, which was typically held on the Tuesday afternoon prior to the game, was moved to the Monday evening and re-branded as "Super Bowl Opening Night". The event was held on February 1, 2016 at SAP Center in San Jose. Alongside the traditional media availabilities, the event featured an opening ceremony with player introductions on a