Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLVII first Super Bowl to be held in New Orleans since the Superdome sustained damage from Hurricane Katrina in 2005, as well as since the naming rights of the Superdome were sold to Mercedes-Benz while it was undergoing a major renovation in 2011, including the addition of Champions Square. New Orleans artist Ally Burguieres was selected to design the official medallion for Super Bowl XLVII, which was included on beads to commemorate the Mardi Gras tradition. Because of the February 3 date of Super Bowl XLVII, the 2013 Mardi Gras calendar in Orleans Parish was changed. Parades scheduled for February 3