Petroleum jelly ointment on his injuries and showing his past injuries healed, he claimed, by his miracle product. He opened his first factory in 1870 in Brooklyn using the name Vaseline. Petroleum jelly is a mixture of hydrocarbons, having a melting point usually close to human body temperature, approximately . It is flammable only when heated to liquid; then the fumes will light, not the liquid itself, so a wick material like leaves, bark, or small twigs is needed to ignite petroleum jelly. It is colorless or has a pale yellow color (when not highly distilled), translucent, and devoid of taste and
Jelly Belly partner." The Jelly Belly trademark was registered August 3, 1982. The Mr. Jelly Belly character was developed in 1983. Prior to the development of the character David Klein called himself "Mr. Jelly Belly." After Ronald Reagan became President in 1980, the general public became aware of his preference for Jelly Belly jelly beans. The company supplied Reagan with Jelly Belly jelly beans during his eight years of presidency. Chairman Rowland recalls, "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries." (Reagan, however, "started to favor M&M's as the official White