Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Crash the Super Bowl Grannis and, during Super Bowl XLII, Frito-Lay purchased 60 seconds of commercial time to run a music video featuring Grannis performing part of her original song, "Message From Your Heart." Frito-Lay also chose to air one of the 2006–2007 Crash the Super Bowl finalist ads, "Mouse Trap", during the game. Grannis' performance was seen by 100 million viewers and her song, "Message From Your Heart" briefly made the Top 30 on iTunes. However, Grannis' music video/commercial landed at the very bottom of USA Today's Super Bowl ad meter poll. The 2007 Crash the Super Bowl commercial that Doritos decided to