King Power Stadium "American" (referring to the American college football bowl game concept). As a result of a fans' petition, the name was quickly changed to the "Walkers Stadium"; however, some fans were still unhappy the name only referenced the sponsor, with no Leicester City reference, such as "Filbert," "Fosse" or "Foxes". Consequently, the stadium was sometimes derogatorily referred to (by both Home and Away supporters) as the "crisp bowl," in reference to Walkers best-known products. The naming rights were sold to King Power for the 2011–12 season. Some fans refer to the stadium as Filbert Way after the ground's address, retaining a
Leicester Stadium event called the Midland Grand Prix was inaugurated at the track and in 1973 George McKay who had been a Racing Manager died. Mick Wheble formerly of Harringay and Catford was made chief Racing Manager at Leicester and Coventry before Ochiltree received offers to sell the track. Stock car racing was first held in 1954 through to 1956, then held in 1962 and 1963. Racing finally returned in 1974 until the stadium closed in 1984. The stadium lent its name to the speedway team, known as 'Leicester Stadium', which competed in the English Dirt Track League in 1929 and the