Tony Blair general election defeats) the Labour Party had to demonstrate that it had made a decisive break from its left-wing past, in order to win an election again. In May 1997, the Labour Party won a landslide general election victory, the largest in its history. Blair, at 43 years of age, became the youngest Prime Minister since 1812. In September 1997, Blair attained early personal popularity, receiving a 93% public approval rating, after his public response to the death of Diana, Princess of Wales. The Labour Party went on to win two more general elections under his leadership: in 2001, in
Tony Blair on the morning of her death in August 1997, in which he famously described her as "the People's Princess". After taking office in 1997, Blair gave particular prominence to his press secretary, who became known as the Prime Minister's Official Spokesman (the two roles have since been separated). Blair's first PMOS was Alastair Campbell, who served in that role from May 1997 to 8 June 2001, after which he served as the Prime Minister's Director of Communications and Strategy until his resignation on 29 August 2003 in the aftermath of the Hutton Inquiry. Blair had close relationships with the Clinton