Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl Sunday (This Is Us) house's front door; Randall and Beth bring her inside and comfort her, which Tess happily observes. Jordan, the boy shown previously in an Essex County social worker's office, is placed with a couple. An older Randall arrives to have dinner with the social worker, who is the adult Tess. The episode was written by series creator Dan Fogelman. The decision to air an episode of "This Is Us" after the Super Bowl was announced on May 14, 2017. Fogelman envisioned Jack's death as a consequence of the fire since the pilot script. He wanted the moment to take place towards