Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Swiss Army knife as the "Genuine Swiss Army Knife" and Victorinox used the slogan, the "Original Swiss Army Knife". In 1921, as the company started using stainless steel, Elsener's son, Carl Elsener, renamed the company to "Victorinox", incorporating the abbreviation "inox" for "acier inoxydable", the French term for stainless steel. During 1961–2005, the pocket knives issued by the Swiss military were produced exclusively by Victorinox and Wenger. On 26 April 2005, Victorinox acquired Wenger, once again becoming the sole supplier of knives to the Military of Switzerland. Victorinox at first kept the Wenger brand intact, but on 30 January 2013, the company announced