Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Victorinox 2014. A number of Emissive Energy Corps products have been redesigned and rebranded as Victorinox LED flashlights. Most are available with a knurled aluminium body, similar to Swiss Army knives. Similarly, SwissTools are Victorinox's multi-tools, i.e. a pair of pliers with other tools folded into the grips. In 2018, Victorinox marketed a perfume under the name "Swiss Army", and registered "Swiss Army" and "Swiss Military" as trademarks under US law. In October 2018, the Swiss Federal Office for Defence Procurement (Armasuisse) sued Victorinox, demanding the retirement of these trademarks. The context of the lawsuit is a 2012 parliamentary motion by