Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl counterprogramming to its goal of ensuring that the halftime show is as much of a spectacle as the game itself, which has complimented the absolute dominance of the Super Bowl in television viewership. Besides a string of halftime shows from 2006 to 2011 that featured veteran rock acts in the wake of the Super Bowl XXXVIII "wardrobe malfunction", the practice of inviting pop acts to perform at the Super Bowl halftime show has continued. The Super Bowl XLIX halftime show featuring Katy Perry was seen by 118.5 million viewers, as part of an overall telecast that was the most-watched television broadcast