Super Bowl XVIII quarter. He also caught 2 passes for 18 yards. The telecast of the game on CBS was seen by an estimated 77.62 million viewers. The broadcast was notable for airing the famous "1984" television commercial, introducing the Apple Macintosh. The NFL highlight film of this game was the final voiceover work for famous NFL narrator John Facenda. NFL owners voted to award Super Bowl XVIII to Tampa on June 3, 1981 at a league meeting held in Detroit. This was first time Tampa hosted the game, making it the first Super Bowl to be played in Florida in a city
Super Bowl XXXIX in 1985, Rice in 2004 and Branch in 2006. Branch's combined 21 catches in Super Bowls XXXVIII and XXXIX are the most in back-to-back Super Bowls. Branch also became the third offensive player ever to win Super Bowl MVP honors without scoring a touchdown or throwing a touchdown pass. The other two players were Joe Namath in Super Bowl III and Fred Biletnikoff in Super Bowl XI. Branch and Terrell Owens each had 100 yards receiving, marking the third time in Super Bowl history, one player from each team had over 100 yards in a Super Bowl. Michael Irvin and