Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Victorinox of his mother in 1909, Elsener named his company "Victoria" in her honour. The introduction of the Swiss coat of arms as company logo dates to the same year. In 1921, the company was renamed to the present "Victorinox", a portmanteau of "Victoria" and "inox", an abbreviation for "acier inoxydable", the French term for stainless steel. During 1908 to 2005, the delivery of knives to the Swiss Armed Forces was shared with Wenger. A compromise between the two companies stated that Victorinox would market their knives as the "Original Swiss Army Knives", while Wenger would market theirs as "Genuine Swiss