Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
Vodka From the Top of the World the product of a Finnish company, which used the name Finnish National Distillers in the United States. The vodka was first produced in 1970, and was launched in the U.S. market the following year. By the end of the 1990s, Finlandia was available in more than 100 countries, having enjoyed consistent growth globally. The company's efforts to increase sales in the U.S., however, were not quite as successful. Members of the target demographics were somewhat unusual in that they had little brand loyalty. Because vodka was primarily mixed with other drinks, brand was not seen to be incredibly important. Goodby,