De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
Theatre de la Rue Saint Pierre which destroyed the first Théâtre d'Orléans. Theatre de la Rue Saint Pierre Theatre de la Rue Saint Pierre or Le Spectacle de la Rue Saint Pierre, was the first (French-speaking) theatre in New Orleans in Louisiana, active in 1792-1810. It opened in 1792 and was known to the Spanish-speaking citizens as El Coliseo and to the French-speaking citizens, La Salle Comedie. It was described as a small building of native lumber near the center of the city. It was located on the uptown side of St. Peter Street between Royal and Bourbon Streets, in what is now called the French