Convergent thinking and 2 bands. The large increase in amplitude and coherence indicates a close synchronization between both hemispheres in the brain. The successful generation of the hypothesis during divergent thinking performance seems to induce positive emotions which, in part, can be due to the increase of complexity and performance measures of creative thinking, Psycho-inter-hemispheric coherence. Finally, the obtained dominance of the right hemisphere and ‘the cognitive axis’, the coupling of the left occipital – right frontal in contrast to the right occipital – left frontal ‘axis’ characterizing analytic thinking, may reflect the EEG pattern of the unconscious mental processing during successful
Lasswell's model of communication indicates the medium of transmission; 'whom' describes either an individual recipient or the audience of mass communication; 'effect' is the outcome of the message..." The movement of the message travels from the communicator to the audience. Although this model represents a one-way flow of communication, the "effect" also refers to feedback in public relations. The model can be used in pedagogical settings to teach students major elements of a communication process and as a starting point for developing hypotheses. Lasswell stated that the "Who" referred to "control analysis", the "Says What" referred to "content analysis", the "In Which Channel" referred