27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
Steve Paul Texas to successfully promote his managerial abilities to Winter, after reading a "Rolling Stone" review of Texas music by Larry Sepulvado, in which Winter was described as "the hottest item outside of Janis Joplin". Based on Paul's negotiating abilities, Winter shortly thereafter in 1968 signed the then-largest recording contract ever offered by Columbia Records: $600,000, payable over five years. Winter performed regularly at Steve Paul's New York club, The Scene, where various artists, such as Jimi Hendrix, Jim Morrison and Janis Joplin, would make guest appearances. Many of these performances were of historic significance, such as the performance by Jimi