Vineyard Power Co-operative adoption. Leaders of island organizations met in September 2017 at the initiative of the Co-op and Environment Massachusetts to develop a vision of 100% renewable energy use for the island. Vineyard Power Co-operative Vineyard Power Co-operative is "a community owned renewable energy co-operative based on the island of Martha's Vineyard, Massachusetts." Vineyard Power develops local renewable energy projects and plans to assist the island of Martha's Vineyard to meet the energy goals of the Island Plan, and work towards a 100% renewable energy supply. The founding of Vineyard Power was inspired by the renewable energy vision of the people of
Martha's Vineyard reporters Diane Sawyer, fashion designer Kenneth Cole (designer) and former Ambassador and President of the Metropolitan Museum of Art, William H. Luers and Charlayne Hunter-Gault. Despite popular perceptions of the Vineyard as "Hollywood East", the island is very low-key and quiet; celebrities go to the Vineyard to enjoy the atmosphere, and not to be seen. Locals tend to be protective of celebrity privacy, though recent coverage of celebrity sightings (most notably in the two local newspapers on the Island) has begun to erode that respect for privacy through more frequent reporting on celebrity sightings and famous visitors. In August 2014,