Haiku hokku's poetic value. One of the first advocates of English-language hokku was the Japanese poet Yone Noguchi. In "A Proposal to American Poets," published in the "Reader" magazine in February 1904, Noguchi gave a brief outline of the hokku and some of his own English efforts, ending with the exhortation, "Pray, you try Japanese Hokku, my American poets!" At about the same time the poet Sadakichi Hartmann was publishing original English-language hokku, as well as other Japanese forms in both English and French. In France, haiku was introduced by Paul-Louis Couchoud around 1906. Couchoud's articles were read by early Imagist
Haiku in English and Paul Muldoon in Ireland and Britain) and others have tried their hand at haiku. In 1963 the journal "American Haiku" was founded in Platteville, Wisconsin, edited by the European-Americans James Bull and Donald Eulert. Among contributors to the first issue were poets James W. Hackett, O Mabson Southard (1911–2000), and Nick Virgilio. In the second issue of "American Haiku" Virgilio published his "lily" and "bass" haiku, which became models of brevity, breaking down the traditional 5-7-5 syllabic form, and pointing toward the leaner conception of haiku that would take hold in subsequent decades. "American Haiku" ended publication in 1968