Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
Filipinos (snack food) now making money out of these food items." On August 26, 1999, the Philippine president Joseph Estrada called the brand "an insult". The protest was filed despite Foreign Secretary Domingo Siazon's initial reluctance on the matter. Siazon had reportedly said he saw nothing wrong with the use of 'Filipinos' as a brand name, noting Austrians do not complain that small sausages are called 'Vienna sausages'. The controversial snack has been sold on the market for over 40 years. There were statements however, that the chocolate-covered snack was named “Filipinos” due to its brown outer layer and white inside before the