Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XXXII AFC broadcast rights ever since), their last NFL broadcast overall until 2006, when they signed on to televise "Sunday Night Football", and their last Super Bowl broadcast until 2009 (Super Bowl XLIII). This was also the last time Channel 4 in the UK would show the Super Bowl – and their last NFL coverage until 2010 – after they had been showing the event since 1983 (Super Bowl XVII). Only Sky Sports would show it live until Five joined them in 2003 (Super Bowl XXXVII). It also marked the last Super Bowl until 2007 for CTV in Canada after airing