De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
Simone De La Rue Cardio (2017), and Trampoline Cardio (2017) ; and in 2012, released an online streaming service called Body By Simone (BBS) TV, a library of the method workout videos that allows users to stream workout and lifestyle tips remotely. Body By Simone Studios include a range of BBS Merchandise including a clothing line, a co-branded shoe with Newton Running, and a Soma Glass collaboration water bottle, and branded equipment Simone De La Rue Simone De La Rue is a former dancer turned Hollywood fitness expert, and founder of Body By Simone dance based fitness studios. She is continually named one of