Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XLVII go to 180 countries. According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors announced it would not advertise on the game, citing the advertising costs. Adbowl had a special theme this year for the Super Bowl, called "Catbowl 2013", which pitted the best commercials by votes with cat videos to see which one is more popular. The advertisers for Super Bowl XLVII included Mercedes-Benz, Gildan, Samsung, BlackBerry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi,