Royal Photo Company Royal Photo Company Louis Bramson established the Royal Photo View Company in Louisville, Kentucky, in 1904. In 1908, the company was renamed the Royal Photo Company. The Royal Photo Company focused on commercial photography and, unlike many other photographic businesses, did not operate a studio for portraits. Clients included Hillerich & Bradsby—makers of the Louisville Slugger baseball bat—and other businesses such as Southern Bell Telephone & Telegraph Company, Brown & Williamson Tobacco Corporation, and the Kaufman-Straus department store. Stern Bramson (1912–1989), the son of Louis Bramson, joined the studio upon graduation from DuPont Manual High School in 1930 and remained
Black Betsy his death in 1951. After his wife's death a few years later, it was bequeathed to her cousin and her son, Lester Erwin, who kept the bat on a bookcase for over 40 years. Erwin decided to sell the bat through Ebay in 2001. In a 10-day auction, it gathered two bids. The winner, Rob Mitchell, owner of a marketing company in Pottstown, Pennsylvania, won the bat for $525,100 plus a 10 percent buyer's premium. It was auctioned again at Sotheby's on December 10, 2005. Sporting goods companies Spalding and Hillerich & Bradsby both produced reproductions of the bat for