Justin Trudeau leadership race. On October 2, 2012, Trudeau held a rally in Montreal to launch his bid for the leadership of the Liberal Party. The core people on his campaign team were considered longtime friends, and all in their 30s and 40s. His senior advisor was Gerald Butts, the former President of WWF-Canada who had previously served as principal secretary to former Ontario premier Dalton McGuinty. Other senior aides included campaign manager Katie Telford, and policy advisors Mike McNeir and Robert Asselin, who had all worked for recent Liberal Party leaders. His brother Alexandre also took a break from his documentary
Justin Trudeau the following week. While Trudeau was seen as a frontrunner for the leadership of the Liberal Party, he was criticized for his perceived lack of substance. During his time as a member of parliament he spoke little on policy matters and it was not known where he stood on many issues such as the economy and foreign affairs. Some strategists and pundits believed the leadership would be the time for Trudeau to be tested on these issues; however, there was also fear within the party that his celebrity status and large lead might deter other strong candidates from entering the