Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XL play-by-play announcer Al Michaels, color commentator John Madden, who was named the day before to the Class of 2006 by the Pro Football Hall of Fame, and sideline reporters Michele Tafoya (Steelers sideline) and Suzy Kolber (Seahawks sideline). This was the sixth Super Bowl telecast for Michaels, and the tenth for Madden (whose first was Super Bowl XVI, also played in Michigan). The opening theme was sung by Hank Williams Jr., who was later spotted in the stands wearing Steelers regalia. This game was the second Super Bowl broadcast for the Michaels-Madden pairing after they had called Super Bowl XXXVII