King Power stake in Thai AirAsia, the country's largest budget airline. The purchase of 39 percent of holding company Asia Aviation makes King Power the second largest shareholder in Thai AirAsia. On 27 October 2018, the chairman and CEO of King Power, Vichai Srivaddhanaprabha died in a helicopter crash, shortly after leaving King Power Stadium, home of Leicester City FC. The cause of the crash is currently unknown, and is under investigation by the UK Air Accidents Investigation Branch. King Power has outlets at nine Thai airports and stores in major tourist venues. In 2017, King Power was accused of failing to
King Power Stadium Vichai Srivaddhanaprabha's helicopter crashed in the car park outside the stadium, shortly after taking off from the pitch. Four other people were on the helicopter at the time. There were no survivors. In 2002, former Leicester City shirt sponsors Walkers signed a ten-year deal for naming rights. The agreement was superseded halfway through the period, in May 2007, when they again paid a "seven-figure sum" to extend their sponsorship of the stadium until 2017. Originally the ground was to have been called the "Walkers Bowl," but the name was dropped after fans objected on the grounds the name was too