Super Bowl LI XXXVIII in 2004, which also featured the New England Patriots against that season's NFC South champion Carolina Panthers. It was also the third time the Super Bowl has been played in Houston, with Super Bowl VIII in 1974 having been held at Rice Stadium. With the Astros baseball team reaching the World Series eight months later, Houston would become just the fourth city to host both the Super Bowl and Fall Classic in the same calendar year, following San Diego (1998), Detroit (2006) and Arlington, Texas (2011); and the first among the four to win the Major League Baseball championship.
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions