Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLIV fourth Super Bowl, all of which were played in Miami (two at the Orange Bowl and two at then-named Sun Life Stadium). They are the only franchise to play all of its Super Bowls in the same city and the second to play two or more Super Bowls in two different stadiums (joining the Broncos who played two at Qualcomm Stadium in San Diego and two at the Louisiana Superdome in New Orleans). With Tampa as the host of Super Bowl XLIII, Super Bowl XLIV also marked the third time that consecutive Super Bowls have been played in the same