King Power Stadium "American" (referring to the American college football bowl game concept). As a result of a fans' petition, the name was quickly changed to the "Walkers Stadium"; however, some fans were still unhappy the name only referenced the sponsor, with no Leicester City reference, such as "Filbert," "Fosse" or "Foxes". Consequently, the stadium was sometimes derogatorily referred to (by both Home and Away supporters) as the "crisp bowl," in reference to Walkers best-known products. The naming rights were sold to King Power for the 2011–12 season. Some fans refer to the stadium as Filbert Way after the ground's address, retaining a
Executive sponsor if this individual plays a more active role. Project sponsorship Executive sponsor Executive sponsor (sometimes called project sponsor or senior responsible owner) is a role in project management, usually the senior member of the project board and often the chair. The project sponsor will be a senior executive in a corporation (often at or just below board level) who is responsible to the business for the success of the project. The sponsor has a number of interfaces and responsibilities for the project. The responsibilities for which the sponsor is accountable to the board are: The governance activities that take place