Body language a conversation, 7% of what is communicated is via what is said, 38% is via tone of voice, and the majority, 55%, is via body language. This is also referred to as the ‘7%-38%-55% Rule’, and is often considered in studies of human communications. Whilst there is a wider debate about the percentage share which should be attributed to each of the three contributing factors, it is generally agreed upon that body language plays a fundamental role in determining the attitude a person conveys. A person may alter their body language in order to alter the attitude they convey; this
Body language movement of any part of the body or the body as a whole; in layman's terms, it is the study of body language. However, Ray Birdwhistell, who is considered the founder of this area of study, never used the term "body language", and did not consider it appropriate. He argued that what can be conveyed with the body does not meet the linguist's definition of language. Birdwhistell pointed out that "human gestures differ from those of other animals in that they are polysemic, that they can be interpreted to have many different meanings depending on the communicative context in which