De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
Les Sages Poètes de la Rue choosing an old-school approach on jazzy vibes, released their first album, "Qu’est ce qui fait marcher les Sages" in 1995. Jimmy Jay and MC Solaar are the executive producer of this album, while Les Sages Poètes de la Rue sign their own beats and lyrics. The same year they collaborated with Sinclair for the remix of "Tranquille". With the success of their first album, Les Sages Poètes de la Rue formed their own structure, Beat de Boul, in order to help the groups of their area to make it into the hip hop industry. Amongst these groups are the famous