Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl commercials several advertising campaigns throughout each game, one of which has traditionally featured its mascots, the Budweiser Clydesdales. The Clydesdales were included in at least one Super Bowl commercial every year from Super Bowl IX in 1975 through Super Bowl LI in 2017. Budweiser's parent company Anheuser-Busch has been the most successful advertiser in the annual Super Bowl Ad Meter survey organized by "USA Today", having finished first on the survey fourteen times. When "USA Today" held an "All-Time Ad Meter" bracket tournament in 2014, two Budweiser commercials met in the finals; the winner was a 2008 ad spoofing "Rocky", which