Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLVIII XXXIII, XLI, and XLIV). During the voting process by the league owners, the South Florida/Miami bid was eliminated in the second round of voting, but it eventually took the fourth round of voting for New Jersey's bid to beat Tampa's. The game was awarded on May 26, 2010 at the NFL owners meetings in Irving, Texas. Super Bowl XLVIII was the first Super Bowl held at an open-air stadium in a "cold-weather" city; previous Super Bowls in cold-weather cities were held at indoor stadiums. However, the temperature at kickoff was a mild , making this only the third-coldest game in