Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most-watched American television broadcast of the year; the seven most-watched broadcasts in U.S. television history are Super Bowls. In 2015, Super Bowl XLIX became the most-watched American television program in history with an average audience of 114.4 million viewers, the fifth time in six years the game had set a record, starting with the 2010 Super Bowl, which itself had taken over the number-one spot held for 27 years by the final episode of "M*A*S*H". The Super Bowl is also