Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLIII the award, half of whom are Steelers (Lynn Swann and Hines Ward). The NBC television network broadcast attracted an average U.S. audience of 98.7 million viewers, making it the most watched Super Bowl in history at that time. Tampa was selected for the game site on May 25, 2005, beating out three other finalists: Atlanta, Houston, and Miami. Super Bowl XLIII was the second Super Bowl at this venue and the fourth overall in that city. In February 2008, the Tampa Bay Super Bowl Host Committee unveiled the Super Bowl XLIII logo, featuring an abstract representation of a football stadium,