Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XI regular season record before defeating the New England Patriots and the Pittsburgh Steelers in the playoffs. The Vikings were making their fourth Super Bowl appearance after posting an 11–2–1 regular season record and playoff victories over the Washington Redskins and the Los Angeles Rams. The Vikings became the first team to appear in four Super Bowls, a record they held until the Dallas Cowboys advanced to a Super Bowl for the fifth time in Super Bowl XIII. They had not won in their previous three attempts, losing Super Bowl IV to the Kansas City Chiefs in the final Super Bowl