Walkers (snack foods) Walkers (snack foods) Walkers is a British snack food manufacturer mainly operating in the United Kingdom and Ireland. Walkers was founded in 1948 in Leicester, England by Henry Walker, and in 1989 was acquired by Lay's owner, Frito-Lay, a division of PepsiCo. They are best known for manufacturing potato crisps, and other, non-potato-based snack foods. It holds 56 percent of the British crisps market.<ref name="bbc.co.uk/food"></ref> The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day and using about 800 tons of potatoes. In the 1880s, Walker moved
Vodka From the Top of the World the product of a Finnish company, which used the name Finnish National Distillers in the United States. The vodka was first produced in 1970, and was launched in the U.S. market the following year. By the end of the 1990s, Finlandia was available in more than 100 countries, having enjoyed consistent growth globally. The company's efforts to increase sales in the U.S., however, were not quite as successful. Members of the target demographics were somewhat unusual in that they had little brand loyalty. Because vodka was primarily mixed with other drinks, brand was not seen to be incredibly important. Goodby,