Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl sales taxes failed to pass at the ballot box, and opposition by local business leaders and politicians increased, Kansas City eventually withdrew its request to host the game. Super Bowl XLIX was then eventually awarded to University of Phoenix Stadium in Glendale, Arizona. In 2011, Texas Attorney General Greg Abbott said, "[The Super Bowl is] commonly known as the single largest human trafficking incident in the United States." According to "Forbes", 10,000 prostitutes were brought to Miami in 2010 for the Super Bowl. "Snopes" research in 2015 determined that the actual number of prostitutes involved in a typical Super Bowl