Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Carl Elsener Sr. Carl Elsener Sr. Carl Elsener Sr. (also known as Charles Elsener, born 6 July 1922 in Ibach, † 1 June 2013 in Schwyz) was a Swiss entrepreneur. Carl Elsener was the grandson of Karl Elsener (1860-1918) and the son of Carl Elsener (1886-1950). Karl Elsener had opened a factory in Ibach for the production of knives and surgical instruments, from which the knife factory Victorinox developed. Carl Elsener led the company initially with his father and his brother Eduard Elsener (b. 1926). After the death of his father in 1950, he took over the management. The Swiss Army Knife is