Hillerich & Bradsby Hillerich woodworking shop. J. F. Hillerich was uninterested in making bats; he saw the company future in stair railings, porch columns and swinging butter churns. In fact, for a brief time in the 1880s, he even turned away ball players. Bud, however, saw the potential in producing baseball bats, and the elder Hillerich eventually relented to his son. The bats were sold under the name "Falls City Slugger" until Bud Hillerich took over his father's company in , and the name "Louisville Slugger" was registered with the U.S. Patent Office. In , Honus Wagner signed a deal with the company,
Hillerich & Bradsby becoming the first baseball player to officially endorse a bat. Frank Bradsby, a salesman, became a partner in , and the company's name changed to Hillerich and Bradsby. By , H&B was selling more bats than any other bat maker in the country, and legends like Ty Cobb, Babe Ruth and Lou Gehrig were all using them. During World War II, the company produced wooden rifle stocks and billy clubs for the U.S. Army. In 1954, the company purchased Larimer and Norton, Inc., a Pennsylvania lumber company to ensure a supply of hardwood for their products. In 1976, the company