Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Victorinox Ibach. Elsener in 1891 co-founded "Schweizerischer Messerschmiedverband", an association of Swiss knife manufacturers. Elsener and his colleagues from this time delivered knives to the Swiss army. In 1892, most of Elsener's colleagues left the enterprise, as it became apparent that Solingen manufacturers could deliver at a lower price. Elsener persisted in competing with Solingen, incurring severe financial losses. Elsenser's "Schweizer Offiziers- und Sportmesser" was patented in 1897, later marketed internationally as "Original Swiss Army Knife". This knife was not adopted by the Swiss Armed Forces as ordnance, but its commercial success allowed the company to recover financially. On the death