Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XLVII go to 180 countries. According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors announced it would not advertise on the game, citing the advertising costs. Adbowl had a special theme this year for the Super Bowl, called "Catbowl 2013", which pitted the best commercials by votes with cat videos to see which one is more popular. The advertisers for Super Bowl XLVII included Mercedes-Benz, Gildan, Samsung, BlackBerry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi,