Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XXXIX in 1985, Rice in 2004 and Branch in 2006. Branch's combined 21 catches in Super Bowls XXXVIII and XXXIX are the most in back-to-back Super Bowls. Branch also became the third offensive player ever to win Super Bowl MVP honors without scoring a touchdown or throwing a touchdown pass. The other two players were Joe Namath in Super Bowl III and Fred Biletnikoff in Super Bowl XI. Branch and Terrell Owens each had 100 yards receiving, marking the third time in Super Bowl history, one player from each team had over 100 yards in a Super Bowl. Michael Irvin and