The Sun (United Kingdom) a free special issue of "The Sun" was distributed by the Royal Mail to 22 million homes in England. The promotion, which did not include a Page 3 topless model, was announced in mid-May and was believed to be the first such freesheet issued by a UK national newspaper. The boycott in Merseyside following the newspaper's coverage of the Hillsborough disaster in 1989 meant that copies were not dispatched to areas with a Liverpool postcode. Royal Mail employees in Merseyside and surrounding areas were given special dispensation by their managers to allow them not to handle the publication "on a
Hillsborough disaster team and these captions were written and published without consultation with the UK edition, or any other edition of "FHM"." The vice-chairman of the Hillsborough Family Support Group, Philip Hammond, said he wanted all football fans to boycott the magazine, saying, "I am going to write to every fanzine in the country – including Liverpool F.C.'s – telling them to ban "FHM." People are very upset by it. I think there will be a real boycott." He added it would be like making jokes about the 2002 Bali bombings, in which eight fewer Australians were killed. The publication was finally