AFTV month, the channel came under criticism for a video they posted in association with "The Sun" newspaper. The video featured Robbie and regulars DT and Ty, and it received backlash from many football fans, especially Liverpool supporters, who had boycotted "The Sun" due to controversial information on the Hillsborough disaster in 1989, which killed 96 Liverpool fans, which included allegations of Liverpool urinating on Police Officers and pickpocketing from dying supporters. Liverpool had recently banned the newspaper from attending press conferences and Everton also followed, following an article posted about Ross Barkley, which they had compared him to a gorilla
Kelvin MacKenzie describing the channel as "Sky Sports News meets TalkSport". The channel received investment from former Conservative Party treasurer Lord Ashcroft, who took a minority stake. MacKenzie joined "The Daily Telegraph" as an online columnist in 2013, however he was dropped by the newspaper after one column, with Roy Greenslade reporting in "The Guardian" that he was let go because of upset among staff on the "Telegraph" sports desk at his role in reporting on the Hillsborough disaster, in particular from football columnist and ex-Liverpool player Alan Hansen, who played at Hillsborough. In April 2013, "The Guardian" reported that the "Daily