Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XLIV A kickoff show for the game aired from 6pm EST to 6:28pm EST. With an average U.S. audience of 106.5 million viewers, this was the third most-watched Super Bowl, trailing only the 111 million viewers for Super Bowl XLV the following year and 111.3 million viewers for Super Bowl XLVI. At the time, it was the most-watched program of any kind in American television history, beating the 27-year-long record previously held by the final episode of "M*A*S*H", "Goodbye, Farewell and Amen", which coincidentally, also aired on CBS, and was watched by 105.97 million viewers. An estimated 153.4 million total viewers