Trademark distinctiveness both concepts, see Apple Corps and its disputes with Apple, Inc. If a court rules that a trademark has become "generic" through common use (such that the mark no longer performs the essential trademark function and the average consumer no longer considers that exclusive rights attach to it), the corresponding registration may also be ruled invalid. For example, the Bayer company's trademark "Aspirin" has been ruled generic in the United States, so other companies may use that name for acetylsalicylic acid as well (although it is still a trademark in Canada). Xerox for photocopiers and Band-Aid for adhesive bandages are
History of aspirin preparations became a standard part of the "materia medica" of Western medicine beginning at least with the Greek physician Hippocrates in the fifth century BCE; he recommended chewing on willow bark to relieve pain or fever, and drinking tea made from it to relieve pain during childbirth. The Roman encyclopedist Celsus, in his "De Medicina" of ca. 30 AD, suggested willow leaf extract to treat the four signs of inflammation: redness, heat, swelling and pain. Willow treatments also appeared in Dioscorides's "De Materia Medica", and Pliny the Elder's "Natural History". By the time of Galen, willow bark was commonly used