Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XXXIX in 1985, Rice in 2004 and Branch in 2006. Branch's combined 21 catches in Super Bowls XXXVIII and XXXIX are the most in back-to-back Super Bowls. Branch also became the third offensive player ever to win Super Bowl MVP honors without scoring a touchdown or throwing a touchdown pass. The other two players were Joe Namath in Super Bowl III and Fred Biletnikoff in Super Bowl XI. Branch and Terrell Owens each had 100 yards receiving, marking the third time in Super Bowl history, one player from each team had over 100 yards in a Super Bowl. Michael Irvin and