Super Bowl XVIII quarter. He also caught 2 passes for 18 yards. The telecast of the game on CBS was seen by an estimated 77.62 million viewers. The broadcast was notable for airing the famous "1984" television commercial, introducing the Apple Macintosh. The NFL highlight film of this game was the final voiceover work for famous NFL narrator John Facenda. NFL owners voted to award Super Bowl XVIII to Tampa on June 3, 1981 at a league meeting held in Detroit. This was first time Tampa hosted the game, making it the first Super Bowl to be played in Florida in a city
Crash the Super Bowl Ad Meter poll. Later in the game, Frito-Lay surprised the finalists by also airing a second Crash the Super Bowl ad, "Check Out Girl." In December 2007, Time.com named "Live the Flavor" the 9th best commercial of the year. Frito-Lay's PR company, Ketchum Inc., won a Golden World Award from the International Public Relations Association for their work on the 2006–2007 Crash the Super Bowl contest. According to the IPRA, the competition led to a 12% increase in sales of Doritos in January, 2007 and nearly one million people visited the Crash The Super Bowl website to view the submissions