Body language a conversation, 7% of what is communicated is via what is said, 38% is via tone of voice, and the majority, 55%, is via body language. This is also referred to as the ‘7%-38%-55% Rule’, and is often considered in studies of human communications. Whilst there is a wider debate about the percentage share which should be attributed to each of the three contributing factors, it is generally agreed upon that body language plays a fundamental role in determining the attitude a person conveys. A person may alter their body language in order to alter the attitude they convey; this
Body culture studies word "body culture" appeared for first time around 1900, but at that time signifying a certain form of physical practice. The so-called "life reform" (German "Lebensreform") aimed at the reform of clothing and of nurture and favoured new bodily activities, which constituted a new sector side by side with established gymnastics and sport. The main fields of this third sector of movement culture were nudism, rhythmic-expressive gymnastics, yoga and body building (Wedemeyer-Kolwe 2004) as well as a new type of youth wandering. Though highly diverse, they found a comprehensive term in the German word "Körperkultur", in English physical culture (→physical