Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
Sula (brand) Sula (brand) Sula is the largest Honduran brand of fruit juices and nectars, and one of the few Honduran brands to sell products internationally, including in the United States. Sula was founded in San Pedro Sula, in the Sula Valley of Honduras in 1960, as a social project in alliance with UNICEF. The objective of the project was the installation of a dairy production plant in northern Honduras. After a privatization process, the brand was acquired by Lacthosa in March 1992, shortly after Lacthosa had been established by Honduran entrepreneur Schucry Kafie. Lacthosa revitalized the Sula brand through the introduction