Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl XLVIII headquarters, Quest Diagnostics Training Center adjacent to MetLife Stadium. Since New York and New Jersey co-hosted the Super Bowl, pregame events took place in both states. The "Super Bowl Kickoff Spectacular" concert was held on January 27 at Liberty State Park in Jersey City, headlined by Daughtry and featuring a fireworks show. Media Day took place on January 28 at the Prudential Center in Newark. Unlike previous Super Bowl games, the league did not organize its NFL Experience fan convention. Instead, an outdoor festival known as Super Bowl Boulevard was held along Broadway and Times Square in Manhattan from January