Trademark distinctiveness both concepts, see Apple Corps and its disputes with Apple, Inc. If a court rules that a trademark has become "generic" through common use (such that the mark no longer performs the essential trademark function and the average consumer no longer considers that exclusive rights attach to it), the corresponding registration may also be ruled invalid. For example, the Bayer company's trademark "Aspirin" has been ruled generic in the United States, so other companies may use that name for acetylsalicylic acid as well (although it is still a trademark in Canada). Xerox for photocopiers and Band-Aid for adhesive bandages are
Hippocrates of Athens Hippocrates of Athens Hippocrates of Athens (, "Hippokrátēs"; c. 459 – 424 BC), the son of Ariphron, was a strategos of the Athenians in 424 BC, serving alongside Demosthenes. Hippocrates and Demosthenes set out from Athens to seize the long walls of Megara (which connected the city with its port Nisaea). They were unable to gain entrance into the city but they were successful after a short siege. When the Spartan general Brasidas arrived, they were compelled to withdraw, but then invaded Boeotia in a three-pronged attack. Hippocrates was given command of the land force that was to take Delium