27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
Brian Jones on US television, and Jim Morrison of the Doors published a poem titled "Ode to L.A. While Thinking of Brian Jones, Deceased". Coincidentally, Hendrix and Morrison both died within the following two years. The Rolling Stones performed at a free concert in Hyde Park on 5 July 1969, two days after Jones' death. The band decided to dedicate the concert (which had been scheduled weeks earlier as an opportunity to present their new guitarist, Mick Taylor) to Jones. Before the Stones' set, Jagger read excerpts from "Adonais", a poem by Percy Bysshe Shelley about the death of his friend John