Martha's Vineyard AVA Martha's Vineyard AVA The Martha's Vineyard AVA is an American Viticultural Area located in Dukes County, Massachusetts, including all of the land on the islands named Martha's Vineyard and Chappaquiddick Island. These two islands are located off the southern Massachusetts coast, surrounded by Vineyard Sound, Nantucket Sound, and the Atlantic Ocean. The creation of the AVA in 1985 was controversial. Objections were lodged by the proprietors of a vineyard in California also named Martha's Vineyard, who felt that the creation of an AVA with the same name would dilute their brand value. Federal regulators ruled in favor of the AVA,
Martha's Vineyard reporters Diane Sawyer, fashion designer Kenneth Cole (designer) and former Ambassador and President of the Metropolitan Museum of Art, William H. Luers and Charlayne Hunter-Gault. Despite popular perceptions of the Vineyard as "Hollywood East", the island is very low-key and quiet; celebrities go to the Vineyard to enjoy the atmosphere, and not to be seen. Locals tend to be protective of celebrity privacy, though recent coverage of celebrity sightings (most notably in the two local newspapers on the Island) has begun to erode that respect for privacy through more frequent reporting on celebrity sightings and famous visitors. In August 2014,