El Charrito El Charrito El Charrito is a brand of Tex-Mex TV dinners. The word is Spanish for "little cowboy". The brand was introduced in 1980 by the Campbell Taggart company, who owned the El Chico restaurant chain. Though its entrees included taquitos, queso, and beef enchiladas, it was also known for the uniquely named Saltillo Dinner, a three-compartment dinner consisting of two enchiladas (one each beef and cheese), Spanish rice and refried beans. In 1995 the parent company became Earthgrains and chose to focus on baked goods, selling the El Charrito brand to Don Miguel Mexican Foods, now a part of
McDonald's advertising and many Mexican flags in the background. In 2015, McDonald’s met further controversy around Mexican stereotypes when it attempted to promote its McBurrito in Mexico. The advertisement was a picture of the burrito with the words, “Tamales are a thing of the past. McBurrito Mexicana also comes wrapped.” The ad was revealed just a day after la Día de la Candelaria, a holiday many celebrate with eating tamales, a traditional Mexican dish eaten during most holidays. The Tex-Mex burrito was perceived by many as an insult to one of Mexico's most traditional and popular meals. In the 1970s, McDonald's began