Super Bowl XVI Super Bowl XVI Super Bowl XVI was an American football game between the National Football Conference (NFC) champion San Francisco 49ers and the American Football Conference (AFC) champion Cincinnati Bengals to decide the National Football League (NFL) champion for the 1981 season. The 49ers defeated the Bengals by the score of 26–21 to win their first Super Bowl. The game was played on January 24, 1982, at the Pontiac Silverdome in Pontiac, Michigan, a suburb of Detroit. It marked the first time that a Super Bowl was held at a cold-weather city. The domed stadium saved the crowd at the
Super Bowl XLI only major hype related to commercials in the months leading up to Super Bowl XLI involved various campaigns to allow consumers to be involved in the creation of Super Bowl ads, inspired by consumer-generated content sites like YouTube. Frito-Lay announced a campaign in September 2006 to allow the public to submit ads for their Doritos brand and vote on the best one, which aired during the Super Bowl. Doritos actually aired two of the ads due to a close voting margin; the winning ad (featuring a chance meeting with a man and a woman that feature the qualities of Doritos)