Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl 50 the first time, the Super Bowl 50 Host Committee and the NFL openly sought businesses owned by the LGBT community and disabled veterans for Business Connect, a program that provides local companies with contracting opportunities in and around the Super Bowl. The game's media day, which was typically held on the Tuesday afternoon prior to the game, was moved to the Monday evening and re-branded as "Super Bowl Opening Night". The event was held on February 1, 2016 at SAP Center in San Jose. Alongside the traditional media availabilities, the event featured an opening ceremony with player introductions on a