Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl the Super Bowls between 2001 and 2018. The Super Bowl is one of the most watched annual sporting events in the world, with viewership overwhelmingly domestic. The only other annual event that gathers more viewers is the UEFA Champions League final. For many years, the Super Bowl has possessed a large US and global television viewership, and it is often the most watched United States originating television program of the year. The game tends to have high Nielsen television ratings, which is usually around a 40 rating and 60 shares. This means that on average, more than 100 million people