Crash the Super Bowl that received the most votes, "Live the Flavor" aired during the 2007 Super Bowl. Though the five 2006–2007 finalists were flown to Detroit, they did not actually attend the Super Bowl. Instead, they watched the game from a private party near the stadium. In a move that has since become a Crash the Super Bowl tradition, no one, not even the finalists, knew which commercials would air before the game. "Live the Flavor" was the first consumer-generated ad to ever air during the Super Bowl and it was ranked the #4 best commercial of the game on the USA Today
Super Bowl V didn't put us into any holes we couldn't get out of". Colts defensive end Bubba Smith would later refuse to wear his Super Bowl V ring because of the "sloppy" play. Don McCafferty became the first rookie head coach to win a Super Bowl. The feat was not repeated until George Seifert led the San Francisco 49ers to victory in Super Bowl XXIV. McCafferty was also the first Super Bowl-winning coach who did not wear coat and tie, opting for a short-sleeved T-shirt with a mock turtleneck. Two rule changes that were adopted before the 1974 season were: These would