Hillsborough disaster exonerating the Liverpool fans, MacKenzie issued the following statement: In response, Trevor Hicks, chairman of the Hillsborough Family Support Group, rejected MacKenzie's apology as "too little, too late", calling him "lowlife, clever lowlife, but lowlife". A press conference held by families of the victims also banned all "Sun" reporters from entering, with a sign on the door reading "NO ENTRY TO SUN JOURNALISTS". Sales of "The Sun" remain poor in Merseyside and a boycott is still practised. In 2004, its average circulation in Liverpool was 12,000 copies a day. Following the April 2016 verdict of unlawful killing, "The Sun" and
Hillsborough disaster April 2016 verdict by saying that it represented a "long overdue" but "landmark moment in the quest for justice", adding "All families and survivors now have official confirmation of what they always knew was the case, that the Liverpool fans were utterly blameless in the disaster that unfolded at Hillsborough." The Labour Party described the handling of the Hillsborough disaster as the "greatest miscarriage of justice of our times", with Labour MPs Andy Burnham and Steve Rotheram calling for accountability and the prosecution of those responsible. Liberal Democrat MP John Pugh called for David Cameron to make a formal apology