Generic trademark acquired substantial market dominance or mind share, such that the primary meaning of the genericized trademark becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized trademark to describe their similar products, unless the owner of an affected trademark works sufficiently to correct and prevent such broad use. Thermos, Kleenex, ChapStick, Aspirin, Dumpster, Band-Aid,
Asa language people once spoke Asa, but shifted to Nandi (as opposed to Maasai). Asa language The Asa (Aasá) language, commonly rendered Aasax, was spoken by the Asa people of Tanzania. The language is extinct; ethnic Assa in northern Tanzania remember only a few words they overheard their elders use, and none ever used it themselves. Little is known of the language; what is recorded was probably Aasa lexical words used in a register of Maasai like the mixed language Mbugu. Asa is usually classified as Cushitic, most closely related to Kw'adza. However, it might have retained a non-Cushitic layer from an