King Power Stadium "American" (referring to the American college football bowl game concept). As a result of a fans' petition, the name was quickly changed to the "Walkers Stadium"; however, some fans were still unhappy the name only referenced the sponsor, with no Leicester City reference, such as "Filbert," "Fosse" or "Foxes". Consequently, the stadium was sometimes derogatorily referred to (by both Home and Away supporters) as the "crisp bowl," in reference to Walkers best-known products. The naming rights were sold to King Power for the 2011–12 season. Some fans refer to the stadium as Filbert Way after the ground's address, retaining a
Leicester City F.C. Power, a company also owned by the club's owners. The first sponsorship logo to appear on a Leicester shirt was that of Ind Coope in 1983. British snack food manufacturer Walkers Crisps held a long association with the club, sponsoring them from 1987 to 2001. Other sponsors have included John Bull (1986–87), LG (2001–03), Alliance & Leicester (2003–07), Topps Tiles (2007–09), Jessops (2009–10), and Loros (2009–10). Siam Commercial Bank became their first sleeve sponsor. The deal was valid for the 2017–18 season. For the 2018–19 season, the sleeve sponsor is Bia Saigon. In their early years, Leicester played at numerous