Super Bowl LI XXXVIII in 2004, which also featured the New England Patriots against that season's NFC South champion Carolina Panthers. It was also the third time the Super Bowl has been played in Houston, with Super Bowl VIII in 1974 having been held at Rice Stadium. With the Astros baseball team reaching the World Series eight months later, Houston would become just the fourth city to host both the Super Bowl and Fall Classic in the same calendar year, following San Diego (1998), Detroit (2006) and Arlington, Texas (2011); and the first among the four to win the Major League Baseball championship.
Super Bowl XLVII go to 180 countries. According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors announced it would not advertise on the game, citing the advertising costs. Adbowl had a special theme this year for the Super Bowl, called "Catbowl 2013", which pitted the best commercials by votes with cat videos to see which one is more popular. The advertisers for Super Bowl XLVII included Mercedes-Benz, Gildan, Samsung, BlackBerry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi,