Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Swiss Army knife given name, in her honour. Elsener managed to control the market until 1893, when the second industrial cutler of Switzerland, "Paul Boéchat & Cie", headquartered in Delémont in the French-speaking region of Jura, started selling a similar product. This company was later acquired by its then general manager, Théodore Wenger, and renamed the Wenger Company. In 1908 the Swiss government, wanting to prevent an issue over regional favouritism, but perhaps wanting a bit of competition in hopes of lowering prices, split the contract with Victorinox and Wenger, each getting half of the orders placed. By mutual agreement, Wenger has advertised