De La Rue then as a stationer and printer. In 1831 he secured his business a Royal Warrant to produce playing cards. In 1855 it started printing postage stamps and in 1860 banknotes. In 1896, the family partnership was converted into a private company. In 1921, the de la Rue family sold their interests. The company was first listed on the London Stock Exchange in 1947. Then called "Thomas De La Rue & Company, Limited", it changed its name in 1958 to "The De La Rue Company Limited". A takeover bid for De La Rue was made by the Rank Organisation plc in
Hippolyte De La Rue Air Vice Marshal Goble, proposed despatching a six-squadron air expeditionary force to Great Britain, with De La Rue, then the RAAF's seventh most senior officer, in charge. Air Marshal Richard Williams, Goble's long-time rival for leadership of the Air Force in the 1920s and '30s, later contended that the CAS was unduly favouring his fellow RNAS veteran and seaplane specialist to lead what would have been the RAAF's largest formation to date, particularly considering that other contenders for the role such as Group Captains Cole, Frank McNamara, and Henry Wrigley had greater landplane experience than De La Rue. The concept