El Charrito El Charrito El Charrito is a brand of Tex-Mex TV dinners. The word is Spanish for "little cowboy". The brand was introduced in 1980 by the Campbell Taggart company, who owned the El Chico restaurant chain. Though its entrees included taquitos, queso, and beef enchiladas, it was also known for the uniquely named Saltillo Dinner, a three-compartment dinner consisting of two enchiladas (one each beef and cheese), Spanish rice and refried beans. In 1995 the parent company became Earthgrains and chose to focus on baked goods, selling the El Charrito brand to Don Miguel Mexican Foods, now a part of
William Nericcio the Center for Latin American Studies. His scholarship focuses on Chicano literature and film, Mexican-American cultural studies, continental philosophy, psychoanalysis, and global popular culture. Two of his books--"The Hurt Business: Oliver Mayer's Early Works Plus", and "Homer From Salinas: John Steinbeck's Enduring Voice for the Californias"—were both published by SDSU Press's Hyperbole Books imprint. His most well-known book "Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America" (University of Texas 2006), deals with popular representation of Mexican and Mexican-American identity. It was named ‘Outstanding Academic Title’ 2007 by the American Library Association in the category of Film Studies. American Library Association