AFTV month, the channel came under criticism for a video they posted in association with "The Sun" newspaper. The video featured Robbie and regulars DT and Ty, and it received backlash from many football fans, especially Liverpool supporters, who had boycotted "The Sun" due to controversial information on the Hillsborough disaster in 1989, which killed 96 Liverpool fans, which included allegations of Liverpool urinating on Police Officers and pickpocketing from dying supporters. Liverpool had recently banned the newspaper from attending press conferences and Everton also followed, following an article posted about Ross Barkley, which they had compared him to a gorilla
Hillsborough disaster limited edition (of 96) signed photographs. On 11 April 2009, Liverpool fans sang "You'll Never Walk Alone" as a tribute to the upcoming anniversary of the disaster before the home game against Blackburn Rovers (which ended in Liverpool winning 4–0) and was followed by former Liverpool player, Stephen Warnock presenting a memorial wreath to the Kop showing the figure " 96 " in red flowers. The Hillsborough disaster touched not only Liverpool, but clubs in England and around the world. Supporters of Everton, Liverpool's traditional local rivals, were affected, many of them having lost friends and family. Supporters laid down