De La Rue had been regarded as the leading banknote paper manufacturer in the world, having manufactured banknote paper for the Bank of England since 1724. In 1997, De La Rue acquired Harrison and Sons, the stamp and banknote printers based in High Wycombe. The factory closed permanently in 2003. In early 2002, De La Rue took over ownership from Smurfit Diamond Packaging Corporation of Sequoia Voting Systems, a California-based company that was a large provider of electronic voting systems in the U.S., for U.S. $23 million. After losing money for three years in a business way out of the company's traditional lines,
Simone De La Rue Cardio (2017), and Trampoline Cardio (2017) ; and in 2012, released an online streaming service called Body By Simone (BBS) TV, a library of the method workout videos that allows users to stream workout and lifestyle tips remotely. Body By Simone Studios include a range of BBS Merchandise including a clothing line, a co-branded shoe with Newton Running, and a Soma Glass collaboration water bottle, and branded equipment Simone De La Rue Simone De La Rue is a former dancer turned Hollywood fitness expert, and founder of Body By Simone dance based fitness studios. She is continually named one of