King Power Stadium "American" (referring to the American college football bowl game concept). As a result of a fans' petition, the name was quickly changed to the "Walkers Stadium"; however, some fans were still unhappy the name only referenced the sponsor, with no Leicester City reference, such as "Filbert," "Fosse" or "Foxes". Consequently, the stadium was sometimes derogatorily referred to (by both Home and Away supporters) as the "crisp bowl," in reference to Walkers best-known products. The naming rights were sold to King Power for the 2011–12 season. Some fans refer to the stadium as Filbert Way after the ground's address, retaining a
Leicester City Centre Highfields, to the east, St Matthew's, and to the north-east, Belgrave. Leicester City Centre Leicester City Centre is Leicester's historical commercial, cultural and transport hub and is home to its central business district. Its inner core is roughly delineated by the A594, Leicester's inner ring road, although the various central campuses of the University of Leicester, De Monfort University and Leicester College are adjacent to the inner ring road and could be considered to be a continuation of the City centre. In a similar way, the Leicester Royal Infirmary precinct, the New Walk business district (Southfields), the Welford Road Stadium