De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
Rue de la Poulaillerie Peter Waldo was draper in the street. In 1529, there was a famous inn called Le Logis de L'Ours. The street was named rue Maudite on the 1550 plan. At number 13, the Hôtel de la Couronne was used as Lyon City Hall From 1604 to 1652. At the architectural level, it had vaulted path, stairs and Florentine-styled galleries, and a monument sculpted by Philippe Lalyanne. The building is now replaced by the Musée de l'imprimerie, created by Maurice Audin. The jeweler and watchmaker Adrien Fortune opened a shop in 1852. Famous historical inhabitants included 15th-century gilder Jean Dirigrunis, painter