Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
The Twisted World of Marge Simpson plot of the episode concerning the two rival snack food franchises was selected because at the time of production, pita bread and pretzels were "becoming popular". Josh Weinstein expressed his wish that the ideas had been changed to something more "fun", as both snacks have since "gone out of fashion". The Fleet-A-Pita chef was an early version of the "Khlav-Kalash" man from "The City of New York vs. Homer Simpson". At the Expo, many of the franchises were based on real franchises and get-rich-quick schemes. In the scene where Homer is inspecting pretzels, there was originally a shot where he