Body language a conversation, 7% of what is communicated is via what is said, 38% is via tone of voice, and the majority, 55%, is via body language. This is also referred to as the ‘7%-38%-55% Rule’, and is often considered in studies of human communications. Whilst there is a wider debate about the percentage share which should be attributed to each of the three contributing factors, it is generally agreed upon that body language plays a fundamental role in determining the attitude a person conveys. A person may alter their body language in order to alter the attitude they convey; this
Body language develop a more personal rapport. Scholars have long debated on whether body language, particularly facial expressions, are universally understood. In Darwin’s (1872) evolutionary theory, he postulated that facial expressions of emotion are inherited. On the other hand, scholars have questioned if culture influences one’s bodily expression of emotions. Broadly, the theories can be categorized into two models: The cultural equivalence model predicts that "individuals should be equally accurate in understanding the emotions of ingroup and outgroup members" (Soto & Levenson, 2009). This model is rooted in Darwin’s (1872) evolutionary theory, where he noted that both humans and animals share similar