Super Bowl LI XXXVIII in 2004, which also featured the New England Patriots against that season's NFC South champion Carolina Panthers. It was also the third time the Super Bowl has been played in Houston, with Super Bowl VIII in 1974 having been held at Rice Stadium. With the Astros baseball team reaching the World Series eight months later, Houston would become just the fourth city to host both the Super Bowl and Fall Classic in the same calendar year, following San Diego (1998), Detroit (2006) and Arlington, Texas (2011); and the first among the four to win the Major League Baseball championship.
Super Bowl XLI only major hype related to commercials in the months leading up to Super Bowl XLI involved various campaigns to allow consumers to be involved in the creation of Super Bowl ads, inspired by consumer-generated content sites like YouTube. Frito-Lay announced a campaign in September 2006 to allow the public to submit ads for their Doritos brand and vote on the best one, which aired during the Super Bowl. Doritos actually aired two of the ads due to a close voting margin; the winning ad (featuring a chance meeting with a man and a woman that feature the qualities of Doritos)