Super Bowl XL Super Bowl XL Super Bowl XL was an American football game between the National Football Conference (NFC) champion Seattle Seahawks and the American Football Conference (AFC) champion Pittsburgh Steelers to decide the National Football League (NFL) champion for the 2005 season. The Steelers defeated the Seahawks by the score of 21–10. The game was played on February 5, 2006 at Ford Field in Detroit, Michigan. With the win, the Steelers tied the San Francisco 49ers and the Dallas Cowboys with the then-record five Super Bowls. The Steelers' victory was their first Super Bowl victory since Super Bowl XIV. Pittsburgh, who
Crash the Super Bowl Crash the Super Bowl The Crash the Super Bowl contest was an annual online commercial competition run by Frito-Lay. Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000. Eight editions of the Crash the Super Bowl commercial contest were held between 2006 and 2016 and, during that time, fans submitted more than 36,000 entries. In the fall of 2006, Frito-Lay (with the help of their ad agency, Goodby, Silverstein