Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl V didn't put us into any holes we couldn't get out of". Colts defensive end Bubba Smith would later refuse to wear his Super Bowl V ring because of the "sloppy" play. Don McCafferty became the first rookie head coach to win a Super Bowl. The feat was not repeated until George Seifert led the San Francisco 49ers to victory in Super Bowl XXIV. McCafferty was also the first Super Bowl-winning coach who did not wear coat and tie, opting for a short-sleeved T-shirt with a mock turtleneck. Two rule changes that were adopted before the 1974 season were: These would