Frito-Lay seem less foreign". Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America. In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas and Walkers. The primary snack food brands
Pringles Pringles Pringles is an American brand of potato and wheat-based stackable snack chips. Originally developed by Procter & Gamble (P&G) in 1967 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold to Kellogg's in 2012. As of 2011 Pringles are sold in more than 140 countries, and in 2012 was the fourth most popular snack brand after Lay's, Doritos and Cheetos (all manufactured by Frito-Lay), with 2.2% market share globally. In 1956, Procter & Gamble (P&G) assigned a task to chemist Fredric Baur to develop a new kind of potato chips to address consumer complaints about broken, greasy,