Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl XXXIV of 27 yards per catch. Holt had 7 receptions for 109 yards (the most ever by a rookie in a Super Bowl) and a touchdown. Bruce and Holt became the fourth pair of teammates to each have over 100 yards receiving in a Super Bowl, joining the Steelers' John Stallworth and Lynn Swann in Super Bowl XIII, the Bengals' Cris Collinsworth and Dan Ross in Super Bowl XVI, and the Redskins' Gary Clark and Art Monk in Super Bowl XXVI. Rams starting running back Marshall Faulk was held to just 17 rushing yards, but gained 90 receiving yards on 5