King Power Stadium "American" (referring to the American college football bowl game concept). As a result of a fans' petition, the name was quickly changed to the "Walkers Stadium"; however, some fans were still unhappy the name only referenced the sponsor, with no Leicester City reference, such as "Filbert," "Fosse" or "Foxes". Consequently, the stadium was sometimes derogatorily referred to (by both Home and Away supporters) as the "crisp bowl," in reference to Walkers best-known products. The naming rights were sold to King Power for the 2011–12 season. Some fans refer to the stadium as Filbert Way after the ground's address, retaining a
King Power Stadium Vichai Srivaddhanaprabha's helicopter crashed in the car park outside the stadium, shortly after taking off from the pitch. Four other people were on the helicopter at the time. There were no survivors. In 2002, former Leicester City shirt sponsors Walkers signed a ten-year deal for naming rights. The agreement was superseded halfway through the period, in May 2007, when they again paid a "seven-figure sum" to extend their sponsorship of the stadium until 2017. Originally the ground was to have been called the "Walkers Bowl," but the name was dropped after fans objected on the grounds the name was too