Coat of arms of Switzerland specifically on coins and number plates. A number of regulations passed along with the new flag law, also in force from 2017, restricted the commercial use of the Swiss cross. Dubbed the "Swissness regulation" ("Swissness-Verordnung"), these changes were originally proposed in 2006 by national councillor Jasmin Hutter and state councillor Anita Fetz, and eventually implemented in five separate regulations. Numerous exceptions were granted to companies who have historically used the Swiss cross, such as Swiss army knife producer Victorinox (uses the federal coat of arms as company logo since 1909). Coat of arms of Switzerland The coat of arms of
Wenger the carrying of pocket knives diminished the sales of Swiss Army knives at duty-free shops. The crisis led to the acquisition of Wenger by its competitor Victorinox in 2005. With the backing of Victorinox, Wenger was able to maintain its own production and branding of Swiss army knives and watches. Wenger knives are advertised as the "Genuine Swiss Army Knife" and Victorinox as the "Original Swiss Army Knife". After being acquired by Victorinox, in 2005 Wenger S.A. started to develop new products. In the process of rebranding itself as a provider of multifunctional tools for outdoor adventures, Wenger started to