Super Bowl XL meetings held in Atlanta, two years before the stadium opened in 2002; the only previous Super Bowl held in the Detroit area, Super Bowl XVI, had been played at the Pontiac Silverdome in 1982 (also between teams from the AFC North and NFC West divisions [the Cincinnati Bengals and San Francisco 49ers, respectively], though the AFC North was called the Central at that time). The NFL promoted this Super Bowl under the slogan "The Road to Forty." The slogan not only honored the 40-year history of the game, but was a nod to Detroit's traditional role as the center of
Super Bowl Coliseum. In both cases, the stadium in which the Super Bowl was held was perceived to be a better stadium for a large, high-profile event than the stadiums the Rams and 49ers were playing in at the time; this situation has not arisen since 1993, in part because the league has traditionally awarded the Super Bowl in modern times to the newest stadiums. Besides those two, the only other Super Bowl venue that was not the home stadium to an NFL team at the time was Rice Stadium in Houston: the Houston Oilers had played there previously, but moved to