King Power Stadium link with the past, while others refer to the ground as Freeman's Wharf, after the area of the city in which the stadium is situated. During the 2015 Rugby World Cup and the 2016–17 UEFA Champions League, the stadium was known as the Leicester City Stadium. The King Power Stadium has four stands that each join in an enclosed design and, like many other football stadia in England, its stands are named for the cardinal points of the compass (i.e. The North, East, South and West stands respectively). The away supporters are situated in the corner between the North and
Leicester City F.C. Power, a company also owned by the club's owners. The first sponsorship logo to appear on a Leicester shirt was that of Ind Coope in 1983. British snack food manufacturer Walkers Crisps held a long association with the club, sponsoring them from 1987 to 2001. Other sponsors have included John Bull (1986–87), LG (2001–03), Alliance & Leicester (2003–07), Topps Tiles (2007–09), Jessops (2009–10), and Loros (2009–10). Siam Commercial Bank became their first sleeve sponsor. The deal was valid for the 2017–18 season. For the 2018–19 season, the sleeve sponsor is Bia Saigon. In their early years, Leicester played at numerous