Louisville Bats mascot consist of the winged mammal, the bat is also synonymous with the Louisville Slugger baseball bat. Traditionally one of the top-drawing minor league teams, the Bats' attendance in 2011 was second of all minor league teams with an average of 8,716 per game. In 2016, "Forbes" listed the Bats as the 11th-most valuable Minor League Baseball team with a value of $36 million. The Bats have once won the Governors' Cup—the championship of the IL—and twice played in the championship series. "Note: The Bats were ahead 1-0 in the championship series when the September 11, 2001, attacks occurred. The
Louisville Slugger Museum & Factory Wilson Sporting Goods also maintains much of its Louisville Slugger sales force in the building after purchasing the brand from Hillerich & Bradsby in 2015. The Hillerich family maintains ownership of the museum and bat factory. The museum routinely travels around the country with a pop-up version of the experience called the Mobile Museum. These experiences often include old-time bat making demonstrations, a "Hold a Piece of History" exhibit and assorted team-specific exhibits, games and giveaways. Since 2013, the museum has visited U.S. Cellular Field, Miller Park, Busch Stadium, Progressive Field and Victory Field as well as Winter Warm-Ups for