Psychology Gone Wrong: The Dark Sides of Science and Therapy Psychology Gone Wrong: The Dark Sides of Science and Therapy Psychology Gone Wrong: The Dark Sides of Science and Therapy is a 2015 book written by Tomasz Witkowski and Maciej Zatonski. It comprehensively covers mistakes, frauds and abuses of academic psychology, psychotherapy, and psycho-business. In the book the authors review the history of fraudulent research and questionable research practices; the willingness of many psychologists to embrace pseudoscientific ideas and practices (psychoanalysis, recovered-memory therapy, projective testing, neuro-linguistic programming (NLP), etc.), exaggerated claims for the efficacy of psychological interventions, and so on. In each case the authors support their thesis with abundant
Proactive communications Proactive communications Proactive communications is a customer relationship lifecycle strategy used to increase customer loyalty. It is related to the organizational psychology term proactivity, which states that individuals should act based on anticipatory behavior rather than reacting to situations. The strategy is used to provide customer care and build credibility through personalized customer management to anticipate common inquiries. It is used to reduce customer frustration and mitigate customer service issues before having the ability to happen. Proactive communications include opt-in notifications and chats, social media responsiveness and multi-channel contact. The strategy is used during each phase of the customer lifecycle.