27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
Psychedelic rock figures. Some groups, such as the Jimi Hendrix Experience and Cream, broke up. Hendrix died in London in September 1970, shortly after recording "Band of Gypsys" (1970), Janis Joplin died of a heroin overdose in October 1970 and they were closely followed by Jim Morrison of the Doors, who died in Paris in July 1971. By this point, many surviving acts had moved away from psychedelia into either more back-to-basics "roots rock", traditional-based, pastoral or whimsical folk, the wider experimentation of progressive rock, or riff-based heavy rock. Following the lead of Hendrix in rock, psychedelia began to influence African American