Trademark distinctiveness both concepts, see Apple Corps and its disputes with Apple, Inc. If a court rules that a trademark has become "generic" through common use (such that the mark no longer performs the essential trademark function and the average consumer no longer considers that exclusive rights attach to it), the corresponding registration may also be ruled invalid. For example, the Bayer company's trademark "Aspirin" has been ruled generic in the United States, so other companies may use that name for acetylsalicylic acid as well (although it is still a trademark in Canada). Xerox for photocopiers and Band-Aid for adhesive bandages are
Asa language Asa language The Asa (Aasá) language, commonly rendered Aasax, was spoken by the Asa people of Tanzania. The language is extinct; ethnic Assa in northern Tanzania remember only a few words they overheard their elders use, and none ever used it themselves. Little is known of the language; what is recorded was probably Aasa lexical words used in a register of Maasai like the mixed language Mbugu. Asa is usually classified as Cushitic, most closely related to Kw'adza. However, it might have retained a non-Cushitic layer from an earlier language shift, and might be best left unclassified. The Aramanik (Laramanik)