De La Rue on March 2005 Sequoia was sold to Smartmatic, a multi-national technology company which had developed advanced election systems, voting machines included. In 2003, the company acquired the Debden-based banknote printing operations of the Bank of England. In 2003 and 2004 the company supplied banknotes to Iraq. The company was recognised by Hermann Simon as a role model for other small- to medium-sized businesses in his book "Hidden Champions". The Highest Perfection, a history of De La Rue was published in 2011. Written by Peter Pugh for De La Rue, it covered the years 1712–2003. In August 2014, the company announced
Rue La Boétie la Charte" (Street of the Charter). It then udertook a quick succession of names, becoming "rue Lapeyrouse", "rue d'Angoulême à nouveau" (1852), "rue de Morny" (1863), "rue de la Commune" (1871), rue Mac-Mahon and finally "rue Pierre-Charron" in 1871. The area between the place Saint-Augustin and the place Chand-Goyon was called "rue de la Pépinière" until 1868, and then "rue Abattucci". The street took its current name in 1879, throughout its length, in honour of Étienne de La Boétie (1530–1563), friend moralist of Michel de Montaigne. Rue La Boétie The rue La Boétie is a street in the 8th arrondissement