Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Garamond Linotype, Monotype and Stempel in 1967. It is named after Jacques Sabon, a Frankfurt-based printer, who introduced the typefaces of Garamond and his contemporaries to German printing. An unusual feature of many releases of Sabon is that the italic, based on Granjon's work, is wider than most normal italics, at the same width as the roman style. This suited Linotype's hot metal typesetting system. Later Sabon versions, such as Jean François Porchez's Sabon Next, have not always maintained this principle. Porchez and Mosley, as part of Porchez's research into Sabon, suggest that aspects of its design may have been copied