Oswald the Lucky Rabbit was marketed as a Walt Disney creation. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010 as an Easter float. At the Magic Kingdom in Walt Disney World, a poster of Oswald can be seen at the Town Square Theater where Mickey Mouse is available for meet and greets. Also inside Mickey's meeting area, a doodle of Oswald and Mickey can be seen. Clothing products are also available at Disneyland Paris in Walt Disney Studios Park. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure that sells Oswald merchandise including
Oswald the Lucky Rabbit a townsperson in "". During his days under Disney, Oswald was one of the first cartoon characters that had personality. As outlined by Walt himself: "Hereafter we will aim to [make] Oswald a younger character, peppy, alert, saucy and venturesome, keeping him also neat and trim." With Oswald, Disney began to explore the concept of "personality animation", in which cartoon characters were defined as individuals through their movements, mannerisms and acting, instead of simply through their design. Around this period, Disney had expressed, "I want the characters to be somebody. I don't want them just to be a drawing." Not