Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Premiership of Narendra Modi it had been the major government body responsible for measures related to social justice. As Prime Minister, Modi announced the abolition of a number of regulations previously placed on Indian businesses, such as a complex permit and inspection system. The move was aimed at reducing red tape and making it easier to do business. Modi also ordered reform among the bureaucrats of the Indian Administrative Service to ensure a more efficient government bureaucracy. The Modi government launched a crackdown against a number of civil society organisations. Several tens of thousands of organisations were investigated by the Intelligence Bureau in the