Oswald the Lucky Rabbit at Disneyland Paris in the shops on Main Street USA. In 2012, Disney California Adventure park at the Disneyland Resort reopened with a new entry area called Buena Vista Street, themed to 1920s Los Angeles. Oswald's Service Station is a 1920s gas station (housing a gift shop) located at the north end of the street and features Oswald prominently in its logo. Disney California Adventure also sells Oswald merchandise, while next door Disneyland Park offers Mickey Mouse merchandise exclusively. In 2012, Oswald ear hats appeared at the Emporium at Walt Disney World in Florida. As of May 28, 2014 Oswald
Oswald the Lucky Rabbit 1927–28. The story was later reprinted, as "Just Like Magic!", in the American Disney comic "Walt Disney's Comics and Stories" #726 (2015). In February 2006, Disney CEO Bob Iger initiated a trade with NBC Universal in which a number of minor assets, including the rights to Oswald, were acquired by The Walt Disney Company in exchange for sending sportscaster Al Michaels from Disney's ABC and ESPN to NBC Sports. At the time, ABC had lost its contract for NFL broadcast rights, and despite recently signing a long-term contract with ESPN, Michaels was interested in rejoining broadcast partner John Madden at