IPhone SE be able to use it fully." The previous major redesign of the iPhone, the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, resulted in larger screen sizes. However, a significant number of customers still preferred the smaller 4-inch screen size of the iPhone 5 and the iPhone 5S. Apple stated in the "Let us loop you in" event on March 21, 2016 that they sold over 30 million 4-inch iPhones in 2015, further explaining that some people love smaller compact phones. Later in the event they presented the iPhone SE, describing it as "the most powerful 4-inch phone ever."
IPhone 7 on the iPhone 7 Plus model to provide enhanced zoom capabilities. Reception of the iPhone 7 was mixed. Although reviewers noted the improvements to the camera, especially the dual rear camera on the Plus model, they also stated that the iPhone 7 did not make significant changes to the display or build quality, where competing flagship smartphones surpassed the quality of the iPhone 7. Many reviews highlighted the controversial removal of the 3.5 mm headphone jack; some critics argued that the change was meant to bolster licensing of the proprietary Lightning connector and the sales of Apple's own wireless headphone