Embedded intelligence market potential . Within Europe there is significant investment being made through the ENIAC, Artemis and EPoSS programmes that is set to continue into Horizon 2020 and will see close to €5Billion invested over 7 years. The recent Strategic Research Agenda in Smart Systems Integration of the European Technology Platform EPoSS also identified Embedded Intelligence as the key enabler in the design and manufacturing of complex products and services. While currently it is relatively immature as a technology, the Internet of Things is likely to see the number of connected objects reach 50 billion by 2020. The integration of embedded
Mobile Internet growth in 2014, 2.32 billion in 2017 (now) and 2.87 billion are predicted in 2020. Many users in Europe and the United States are already users of the fixed internet when they first try the same experience on a mobile phone. Meanwhile, in other parts of the world, such as India, their first usage of the internet is on a mobile phone. Growth is fastest in parts of the world where the personal computer (PC) is not the first user experience of the internet. India, South Africa, Indonesia and Saudi Arabia are seeing the fastest growth in mobile internet usage. To