Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
San Francisco and San Jose Railroad created the first bridge across San Francisco Bay; and the Bayshore Cutoff, which rerouted the line between San Francisco and San Bruno to the east of San Bruno Mountain, along the San Francisco Bay shoreline. The alignment of BART in San Mateo County follows the right-of-way established by the SF&SJ west of San Bruno Mountain that was abandoned with the opening of the Bayshore Cutoff. In 1977 SP petitioned the California Public Utilities Commission to discontinue the Peninsula Commute service, and the State of California took over financial responsibility in July 1980. SP eventually sold the entire Peninsula Commute right-of-way