Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
San Francisco cable car system San Francisco cable car system The San Francisco cable car system is the world's last manually operated cable car system. An icon of San Francisco, the cable car system forms part of the intermodal urban transport network operated by the San Francisco Municipal Railway. Of the 23 lines established between 1873 and 1890, only three remain (one of which combines parts of two earlier lines): two routes from downtown near Union Square to Fisherman's Wharf, and a third route along California Street. While the cable cars are used to a certain extent by commuters, the vast majority of their 7