Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond period of Garamond's early life roman type had been displacing the blackletter or Gothic type which was used in some (although not all) early French printing. (Though his name was generally written as 'Garamont' in his lifetime, the spelling 'Garamond' became the most commonly used form after his death. Professor Hendrik Vervliet, the leading contemporary expert on French Renaissance printing, uses Garamont consistently.) The roman designs of Garamond which are his most imitated were based on a font cut around 1495 for the Venetian printer Aldus Manutius by engraver Francesco Griffo. This was first used in the book "De Aetna",