Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Garamond and Hendrik Vervliet. Carter's son Matthew would later describe his research as helping to demonstrate "that the finest collection of printing types made in typography's golden age was in perfect condition (some muddle aside) [along with] Plantin's accounts and inventories which names the cutters of his types." Plantin also commissioned punchcutter Robert Granjon to create alternate characters for three Garamond fonts with shortened ascenders and descenders to allow tighter linespacing. Many modern revival fonts based on French renaissance printing are influenced by the work of Robert Granjon (c. 1513-90), particularly in italic. An engraver with a long and wide-ranging career,