Death of a Salesman his standards. The models of business success provided in the play all argue against Willy's "personality theory." One is Charley, Willy's neighbor and apparently only friend. Charley has no time for Willy's theories of business, but he provides for his family and is in a position to offer Willy a do-nothing job to keep him bringing home a salary. (Bloom 51) "Death of a Salesman" first opened on February 10, 1949, to great success. Drama critic John Gassner wrote that “the ecstatic reception accorded "Death of Salesman" has been reverberating for some time wherever there is an ear for theatre,
Fredric March whereupon director Elia Kazan cast Lee J. Cobb as Willy, and Arthur Kennedy as one of Willy's sons, Biff Loman, two men that the director had worked with in the film "Boomerang" (1947). March later regretted turning down the role and finally played Willy Loman in Columbia Pictures's 1951 film version of the play, directed by Laslo Benedek, receiving his fifth and final Oscar nomination as well as a Golden Globe Award. March also played one of two leads in "The Desperate Hours" (1955) with Humphrey Bogart. Bogart and Spencer Tracy had both insisted upon top billing and Tracy withdrew,