NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Aquos Phone SH-06D custom user interface modeled off the MAGI computer systems portrayed in the series. The Aquos SH-06D uses a plastic-based construction, and is waterproof. It incorporates a slide-out antenna, which can be used for mobile television over either 1seg or the subscription-based service NotTV—a joint venture between NTT Docomo and other Japanese media companies. The service utilizes wireless spectrum that was formerly used for analog terrestrial television, freed by the country's transition to digital television. The SH-06D was one of two launch devices for the service, the other being a tablet produced by NEC Casio. The device features a 4.5 in