Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Rabbit folklore as the trickster archetype, as he uses his cunning to outwit his enemies. The rabbit as trickster is a part of American popular culture, as Br'er Rabbit (from African-American folktales and, later, Disney animation) and Bugs Bunny (the cartoon character from Warner Bros.), for example. Anthropomorphized rabbits have appeared in film and literature, in "Alice's Adventures in Wonderland" (the White Rabbit and the March Hare characters), in "Watership Down" (including the film and television adaptations), in "Rabbit Hill" (by Robert Lawson), and in the "Peter Rabbit" stories (by Beatrix Potter). In the 1920s, "Oswald the Lucky Rabbit", was a