Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Sans-serif create rational, almost neutral typefaces. In 1957 the release of Helvetica, Univers, and Folio, the first typefaces categorized as neo-grotesque, had a strong impact internationally: Helvetica came to be the most used typeface for the following decades. Other, later neo-grotesques include Unica, Imago and Rail Alphabet, and in the digital period Acumin, San Francisco and Roboto. As their name suggests, Geometric sans-serif typefaces are based on geometric shapes, like near-perfect circles and squares. Common features are a nearly-exactly circular capital "O" and a "single-story" lowercase letter "a". The 'M' is often splayed and the capitals of varying width, following the