Minecraft of the alpha version of the game expanded. Persson continued to update the game with releases distributed to users automatically. These updates included new items, new blocks, new mobs, survival mode, and changes to the game's behavior (e.g. how water flows). To back the development of "Minecraft", Persson set up a video game company, Mojang, with the money earned from the game. On 11 December 2010, Persson announced that "Minecraft" was entering its beta testing phase on 20 December 2010. He further stated that bug fixes and all updates leading up to and including the release would still be free.
MineCon came the introduction of 'Official Community Events', which allow events such as Minefaire, Minevention and Multiplay's BlockFest to be considered 'Official Minecraft Conventions'. During MINECON Earth, Jens "Jeb" Bergensten announced the next update, the 1.13 "The Update Aquatic" update. This update was released in July 2018. Vu Bui, Mojang COO, also announced the winner mob based on vote, "The Monster of The Night Skies". On 10 April 2018, Mojang announced that MINECON EARTH will be taking place on 29 September 2018 for 90 minutes on stream. It is claimed to be the biggest Minecraft celebration ever, with panels, community highlights,