Marsala wine "solera" system used to produce Sherry in Jerez, Spain. Woodhouse recognized that the "in perpetuum" process raised the alcohol level and alcoholic taste of this wine while also preserving these characteristics during long distance sea travel. Woodhouse further believed that fortified Marsala would be popular in England. Marsala indeed proved so successful that Woodhouse returned to Sicily and, in 1796, began its mass production and commercialization. In 1806, it was Benjamin Ingham (1784–1861), arriving in Sicily from Leeds, who opened new markets for Marsala in Europe and the Americas. In 1833, the entrepreneur Vincenzo Florio, a Calabrese by birth and
Marsala Nuova () was rebuilt in 1790, and is located in the north-west of the town. The city council decided to demolish the city walls in 1887 to make way for the rapidly-expanding town. Along with this demolition was demolished the north-east gate called Porta Trapani, constructed in the early 17th century, nicknamed "Porticella" due to its small size in comparison to the other three gates of the town; it used to be located at the intersection of "Via Pellegrino" and "Via Sardegna". Based on the archaeological findings at Capo Boeo, Marsala has been rebuilt twice, one time in the 1st