Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Monotype typefaces eventually acquired a very good name and the "Monotype" brand was synonymous with high quality and reliability. In their name much typographic research on historical character designs from the early years of typography has been carried out. Many of the letters were produced as "revivals" , including characters in Garamond, Baskerville, Bodoni, Bembo, Caslon and many other typefaces. The major difference between the two firms is that the American fonts do not match the English fonts. Letters with the same name had in most cases a different designer, and their appearance and implementation differ. The identification numbers do not all