Latte macchiato in a caffè latte. Simply, in a caffè latte, the emphasis is on the coffee, while in a latte macchiato, the emphasis is on the milk. The "macchia" is the little "spot" of crèma left on top of the milk to clearly distinguish that the beverage is a latte macchiato and not a caffè latte, where the espresso traditionally has been added before the milk, hence having no "mark". Conversely, caffè macchiato, another similarly named beverage, is actually espresso "stained" with a small amount of milk. A latte macchiato may be prepared simply by frothing milk, generally producing generous foam,
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created