Minecraft of the alpha version of the game expanded. Persson continued to update the game with releases distributed to users automatically. These updates included new items, new blocks, new mobs, survival mode, and changes to the game's behavior (e.g. how water flows). To back the development of "Minecraft", Persson set up a video game company, Mojang, with the money earned from the game. On 11 December 2010, Persson announced that "Minecraft" was entering its beta testing phase on 20 December 2010. He further stated that bug fixes and all updates leading up to and including the release would still be free.
Minecraft 2 Player Productions. In 2014, an attempt to crowdfund a fan film through Kickstarter was shut down after Persson refused to let the filmmakers use the license. A Lego set based on "Minecraft" called Lego "Minecraft" was released on 6 June 2012. The set, called "Micro World", centres around the game's default player character and a creeper. Mojang submitted the concept of "Minecraft" merchandise to Lego in December 2011 for the Lego Cuusoo program, from which it quickly received 10,000 votes by users, prompting Lego to review the concept. Lego Cuusoo approved the concept in January 2012 and began developing