Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Swarnim Bharat Ke Swapndrishtha Narendra Modi As per the book, Modi was married to Jasodaban as per Ghanchi's tradition in childhood. The book covers the personal and political life of Narendra Modi based on references and press release. It contains the details of his childhood, marriage, RSS entry, and work, journey as a Gujarat CM, work and birth chart comparison with Sonia Gandhi, Rahul Gandhi, Manmohan Singh and Arvind Kejriwal, Nomination for the PM from BJP, analysis of all the controversies and analysis of birth chart. Nahar wrote in the book that Modi was receiving 5 Rs. wage to carry one oil container in an oil