Pecan "fruit of the walnut". They noted the particularly thin shell and acorn-like shape of the fruit, indicating they were indeed referring to pecans. The Spaniards took the pecan into Europe, Asia, and Africa beginning in the 16th century. In 1792, William Bartram reported in his botanical book, "Travels", a nut tree, "Juglans exalata" that some botanists today argue was the American pecan tree, but others argue was hickory, "Carya ovata". Pecan trees are native to the United States, and writing about the pecan tree goes back to the nation's founders. Thomas Jefferson planted pecan trees, "C. illinoinensis" (Illinois nuts), in
Two-sided market that the greater the multihoming costs, the greater is the tendency toward market concentration. Higher multihoming costs reduce user willingness to maintain affiliation with competing networks providing similar services. Attracted by the prospects of large margins, platforms can try to compete to be the winner-take-all in two-sided markets with strong network effects. That means that one platform serves the mature networked market. Examples of the standards battles include VHS vs Betamax, Microsoft vs Netscape and the DVD market. Not all two-sided markets with strong positive network effects are optimially supplied by a single platform. Markets must have high multi-homing costs