NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Mobile telephony users generated $80 billion of revenue in 2006 (source ITU). Many phones offer Instant Messenger services for simple, easy texting. Mobile phones have Internet service (e.g. NTT DoCoMo's i-mode), offering text messaging via e-mail in Japan, South Korea, China, and India. Most mobile internet access is much different from computer access, featuring alerts, weather data, e-mail, search engines, instant messages, and game and music downloading; most mobile internet access is hurried and short. Because mobile phones are often used publicly, social norms have been shown to play a major role in the usage of mobile phones. Furthermore, the mobile phone