Kre-O Kre-O KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create". Kre-O toys feature highly articulated humanoid figures called Kreons. Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands. Kre-O "Transformers" is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers
Consumer behaviour used to describe the set of brands that a consumer can elicit from memory and is typically a very small set of some 3- 5 alternatives. Consumers may choose to supplement the number of brands in the evoked set by carrying out an "external search" using sources such as the Internet, manufacturer/brand websites, shopping around, product reviews, referrals from peers and the like. The fact that a consumer is aware of a brand does not necessarily mean that it is being considered as a potential purchase. For instance, the consumer may be aware of certain brands, but not favourably disposed