Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Ja Rule with Ashanti, "Mesmerize" with Ashanti, and "Wonderful" with R. Kelly and Ashanti. During the 2000s, Ja Rule was signed to Murder Inc. Records, formerly known as The Inc. Records and led by Irv Gotti. Due to his hits with his collaborators, Ja Rule has earned four Grammy nominations, and has had six top-ten albums, two of which, "" (2000) and "Pain Is Love" (2001), topped the US "Billboard" 200. Ja Rule was born Jeffrey Bruce Atkins on February 29, 1976, to Debra and William Atkins in Hollis, a section of the Queens borough of New York City. Jeffrey's father left