Latte is milk steamed to microfoam, served in a glass with a half shot of espresso poured gently through the foamy top layer, creating a layered drink with a "macchia"—a spot—of espresso on the top. As with a caffè macchiato, which is espresso with a spot of milk atop, indicating there is a hint of milk underneath the espresso foam, a latte macchiato is the opposite, to indicate there is espresso in the milk. The use of the term 'macchiato' has been widened to include a huge array of beverages and ice creams. In some countries (such as Germany), latte macchiato
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created