Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Claude Garamond typefaces are collectively known as Garamond, named after the designer. Garamond was one of the first independent punchcutters, specialising in type design and punch-cutting as a service to others rather than working in house for a specific printer. His career therefore helped to define the future of commercial printing with typefounding as a distinct industry to printing books. Garamond's early life has been the subject of some research and considerable uncertainty . Dates as early as 1480 and as late as have been proposed for his birth, the latter being preferred by the French ministry of culture. In favour of