Typography of Apple Inc. different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and above), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of iOS 7 and OS X Yosemite), Roboto (Google's new UI typeface), and Univers (used on Apple's early keyboard designs). It was widely speculated that San Francisco was going to be the long-awaited font that Apple had reportedly been developing for independent use in their products, and the font's name was leaked in November 2014 when the WatchKit SDK was released to developers. On June
Helvetica for body text, and on the international market. In 1960, its name was changed by Haas' German parent company Stempel to "Helvetica" (meaning "Swiss" in Latin) in order to make it more marketable internationally. It comes from the Latin name for the pre-Roman tribes of what became Switzerland. Intending to match the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family. The design was popular: Paul Shaw suggests that Helvetica "began to muscle out" Akzidenz-Grotesk in New York City from around summer 1965, when Amsterdam Continental, which imported European typefaces, stopped pushing Akzidenz-Grotesk in