Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
San Francisco and San Jose Railroad created the first bridge across San Francisco Bay; and the Bayshore Cutoff, which rerouted the line between San Francisco and San Bruno to the east of San Bruno Mountain, along the San Francisco Bay shoreline. The alignment of BART in San Mateo County follows the right-of-way established by the SF&SJ west of San Bruno Mountain that was abandoned with the opening of the Bayshore Cutoff. In 1977 SP petitioned the California Public Utilities Commission to discontinue the Peninsula Commute service, and the State of California took over financial responsibility in July 1980. SP eventually sold the entire Peninsula Commute right-of-way