Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Rule of the octave Rule of the octave The rule of the octave is a way of harmonizing each note of the diatonic scale, reflecting common practice, and has its origin in the practice of thorough bass, or basso continuo. The rule of the octave also formed the cornerstone of the "regole" (rules) of partimento collections. The rule of the octave was first mentioned in the 17th century in treatises for thorough bass written for lute-like instruments. There is normally a different harmonization for ascending and descending bass lines, and, although called a rule, there are several variants with different chords. Different versions for