Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond simply meaning older or more conservative typeface designs, perhaps those preferred in academic publishing. The old-style typefaces of Garamond and his contemporaries and successors remained in use in printing for over two hundred years after Garamond's death, and became influential on Dutch printing during the period known as Dutch golden age, when Dutch printing was itself very influential across Europe. Dutch and German printers and punchcutters, however, often favoured more solid, darker designs than Garamond's, which would come to be known as the “Dutch taste” (“Goût Hollandois”) style. The matrices of sixteenth-century punchcutters such as Garamond and Granjon continued to