Gérard Moussay early 1970’s, they were around 40 000 including Cam inhabitants in the neighbourhood (Phan Ri). Two thirds of this population "follow a religion which was no doubt Brahmanism in the past but it is now only a distant souvenir of the religion coming from India". The last third are the so-called Banis who are descendants of Cam families who have opted for Islam since 14th or 15th century. These two communities have their villages, theirs clergies, their own rites. They don’t get married between them but keeping their relationship (same Cam calendar and some formal occasions). A small part of
Winning in Emerging Markets obstacles for companies trying to operate in emerging markets. According to the book, understanding these voids and learning how to work with them in specific markets is the key to success. On the basis of over a decade of research and practical experience with foreign multinationals and domestics companies in emerging markets, Tarun Khanna and Krishna Palepu present a simple framework intended to help strategists and investors map the unique institutional contexts for individual emerging market. The book offers advice and practical toolkits on determining whether to: Tarun Khanna is the Jorge Paulo Lemann professor at Harvard Business School; where