Latte art is not reserved to latte coffee only, it also applies for other beverages containing milk foam like cappuccino and hot chocolate. Latte art developed independently in different countries, following the introduction of espresso and the development of microfoam, the combination of crema (which is an emulsion of coffee oil and brewed coffee) and microfoam allowing the pattern; it presumably was initially developed in Italy. In the United States, latte art was developed in Seattle in the 1980s and 1990s, and particularly popularized by David Schomer. Schomer credits the development of microfoam ("velvet foam" or "milk texturing") to Jack Kelly of
Coffee in world cultures new, yet large phenomenon in East Asia. Coffee shops, both Starbucks and smaller businesses, have been growing exponentially in urban areas. The most popular coffee shops are those in which tradition has blended with the new surge of coffee culture. Japanese coffee culture has been able to blend that of North American coffee culture and Japanese tea culture. While the country does have its fast coffee pickups in the major cities, it is also developing coffee shops similar to those of traditional tea shops. These coffee shops are very trendy, with latte designs and popular Japanese culture; however, they also