Death of a Salesman his standards. The models of business success provided in the play all argue against Willy's "personality theory." One is Charley, Willy's neighbor and apparently only friend. Charley has no time for Willy's theories of business, but he provides for his family and is in a position to offer Willy a do-nothing job to keep him bringing home a salary. (Bloom 51) "Death of a Salesman" first opened on February 10, 1949, to great success. Drama critic John Gassner wrote that “the ecstatic reception accorded "Death of Salesman" has been reverberating for some time wherever there is an ear for theatre,
Arthur Miller Miller enrolled in a playwriting seminar taught by the influential Professor Kenneth Rowe, who instructed him in his early forays into playwriting; Rowe emphasized how a play is built in order to achieve its intended effect, or what Miller called "the dynamics of play construction". Rowe provided realistic feedback along with much-needed encouragement, and became a lifelong friend. Miller retained strong ties to his alma mater throughout the rest of his life, establishing the university's Arthur Miller Award in 1985 and Arthur Miller Award for Dramatic Writing in 1999, and lending his name to the Arthur Miller Theatre in 2000.