Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Dean Motter He has been married three times, including to author Judith Dupré and the late Heather Brown. Having lived in Toronto and Manhattan, he currently makes his home outside of Atlanta, Georgia. Dean Motter Dean Motter is an illustrator, designer and writer who worked for many years in Toronto, Ontario, Canada, New York City, and Atlanta. Motter is best known for his album cover designs, two of which won Juno Awards. He is also the creator and designer of Mister X, one of the most influential "new-wave" comics of the 1980s. Dean Motter showed interest in drawing from an early age,