Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit the show, “Oh My, Ortensia”. During the 1920s, the Oswald shorts, as well as Oswald himself, proved extremely popular and had received substantial critical acclaim. The "Film Daily" noted that the series was "one of the best sellers of the 'U[niversal]' short subject program." According to "The Moving Picture World", Oswald had "accomplished the astounding feat of jumping into the first-run favor overnight". With the release of "Trolley Troubles", the "Film Daily" wrote, "As conductor on a 'Toonerville' trolley, Oswald is a riot. This ... you can book on pure faith, and our solem word that they have the goods."