Centre-Val de Loire the name was criticized as being too dull and nondescript. Proposed names for the region included after the Loire Valley (the main feature of the region) or (i.e. "Heart of Loire"). On 17 January 2015, as part of the reorganization of French regions, the region's official name was changed to . is associated with positive images of the Loire Valley, such as the , the gentle and refined lifestyle, the wine, and the mild and temperate climate, all of which attract many tourists to the region. A new logo was also created. Centre-Val De Loire comprises 6 departments : Cher,
Loire Turner, Gustave Courbet, Auguste Rodin, Félix Edouard Vallotton, Jacques Villon, Jean-Max Albert, , , and Jean Chabot. Garrett, Martin, The Loire: a Cultural History. 2010, Signal Books. "Pays de la Loire, waterways guide No. 10", Editions du Breil. pp 8–27, for the navigable section (guide in English, French and German) Loire The Loire (; ; ) is the longest river in France and the 171st longest in the world. With a length of , it drains an area of , or more than a fifth of France's land area, while its average discharge is only half that of the Rhône.