Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Garamond they attempt to simulate the elegant handwriting of Cretan scribe Angelo Vergecio and include a vast variety of alternate letters and ligatures to achieve this. This style is impractical for modern setting of body text, since it requires careful manual choice of characters for every word. Several 'Garamond' releases such as Adobe's contain Greek designs that are either a compromise between Garamond's upright Latin designs and his slanted Greek ones or primarily inspired by his Latin designs. The grecs du roi type, the contract for which survives, is the type with which Garamond enters the historical record, although it is