Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Helvetica (film) Helvetica (film) Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. The film aims to show Helvetica's beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists,