Billionaire space race the 2016 International Astronautical Congress in Guadalajara, Mexico, Blue Origin President Rob Meyerson elaborated on the Bezos vision previously outlined in the New Glenn announcement. The Blue Origin New Armstrong would be similar in function to the SpaceX Interplanetary Transport System that Elon Musk unveiled at the same conference. Blue Origin and Virgin Galactic are in the same market, suborbital space tourism, with New Shepard and SpaceShipTwo (Tier 1b), respectively. They are in a race to be first to launch paying customers on short spaceshots, with rival technological philosophies of space capsules and spaceplanes, respectively Virgin Galactic and SpaceX support
Space Coast Office of Tourism had a strong focus on tourism through the space industry, and the industry accounted for as much as 15% of the tourism in the region, but with a reduction in shuttle launches this dropped to under 5% by 2005. Accordingly, the office had to move their focus to alternative tourism operations, selling "beaches, cruise ships and nature tourism", and after the Space Shuttle "Columbia" disaster in 2003, the Space Shuttle was dropped from their advertising campaigns. Although the "Discovery's" launch in 2005 did see a return of astronaut imagery, the region's dependency on the space industry was much reduced, and