The Truth According to Wikipedia websites, and that it often rivaled Google for those searching for information on the Internet. Individuals who are interviewed and appear as commentators in the film include: Wikipedia co-founders Jimmy Wales and Larry Sanger; "The Cult of the Amateur" author Andrew Keen; "How Wikipedia Works" author and Wikipedia editor Phoebe Ayers; Swahili Wikipedia contributor Ndesanjo Macha; O'Reilly Media chief executive officer Tim O'Reilly; "We Think" author Charles Leadbeater; and former "Encyclopædia Britannica" editor-in-chief Robert McHenry. Discussion topics include how the contributions of both unqualified and expert users affect Wikipedia, and more broadly, the Web 2.0 phenomenon. Charles Leadbetter puts forth
Jimmy Wales traveled outside North America prior to the site's founding, his participation in the Wikipedia project has seen him flying internationally on a near-constant basis as its public face. When Larry Sanger left Wikipedia, Wales's approach was different from Sanger's. Wales was fairly hands-off. Despite involvement in other projects, Wales has denied intending to reduce his role within Wikipedia, telling "The New York Times" in 2008 that "Dialing down is not an option for me ... Not to be too dramatic about it, but, 'to create and distribute a free encyclopedia of the highest possible quality to every single person on