Centre-Val de Loire the name was criticized as being too dull and nondescript. Proposed names for the region included after the Loire Valley (the main feature of the region) or (i.e. "Heart of Loire"). On 17 January 2015, as part of the reorganization of French regions, the region's official name was changed to . is associated with positive images of the Loire Valley, such as the , the gentle and refined lifestyle, the wine, and the mild and temperate climate, all of which attract many tourists to the region. A new logo was also created. Centre-Val De Loire comprises 6 departments : Cher,
Loire of losing its status as the last wild river in France". The reason for this is its sheer length and possibility of extensive navigation, which severely limits the scope of river conservation. The Federation, a member of the IUCN since 1970, has been very important in the campaign to save the Loire river system from development. In 1986, the French government, the Loire-Brittany Water Agency and the EPALA settled an agreement on flood prevention and water storage programme in the basin, involving construction of four large dams, one on the Loire itself and three on the Allier and Cher. The