Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Helvetica in itself. The meaning is in the content of the text and not in the typeface." The documentary also presented other designers who associated Helvetica with authority and corporate dominance, and whose rebellion from Helvetica's ubiquity created new styles. From April 2007 to March 2008, the Museum of Modern Art in New York City displayed an exhibit called "50 Years of Helvetica". In 2011 the Disseny Hub Barcelona displayed an exhibit called "Helvetica. A New Typeface?". The exhibition included a timeline of Helvetica over the last fifty years, its antecedents and its subsequent influence, including in the local area. A