Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Storage Technology Corporation Storage Technology Corporation Storage Technology Corporation (StorageTek or STK; a.k.a. STC until about 1983), is a data storage technology company headquartered in Redwood Shores, San Francisco Bay Area, California. Now owned by Oracle Corporation, it has been renamed Oracle StorageTek with a focus on tape backup equipment and software to manage storage systems. New products include data retention systems, which they call information lifecycle management, or ILM. In 1969 four former IBM engineers: Jesse Aweida, Juan Rodriguez, Thomas S. Kavanagh, and Zoltan Herger, founded the Storage Technology Corporation. The headquarters was in Louisville, Boulder County, Colorado. In the 1970s, StorageTek