Sindy boyfriend Paul was released in 1965, and her younger sister Patch in 1966. Sindy's friends Vicki and Mitzi, and Patch's friends Poppet and Betsy debuted in 1968. Sindy was the best selling toy in Britain in 1968 and 1970. Sindy's success in the 1960s was partly due to the increasing range of accessories, with up to 70% of Sindy's turnover from sales of accessories. Mattel did not greatly expand Barbie's accessories until the 1980s, and this was a significant difference between the dolls. During the 1970s, Pedigree focused on developing more Sindy products and neglected advertising and market research, risking
Spider-Man and Friends comparable in size and design to a similarly preschool-specific line of Star Wars toys already produced by Hasbro. In 2009, an animated series based on the toy line debuted, titled "The Super Hero Squad Show". Spider-Man and Friends Spider-Man and Friends was a line of action figures and related merchandise featuring the comic book character Spider-Man and other characters appearing in Marvel Comics publications, released by Marvel Entertainment's toy division, Toy Biz, from 2003 to 2006. The line was aimed primarily at preschool-age children, and the character likenesses used were often altered to seem "cuter" and more childlike (and child-friendly);