Kre-O Kre-O KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create". Kre-O toys feature highly articulated humanoid figures called Kreons. Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands. Kre-O "Transformers" is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers
Kre-O and Cityville Invasion plus additional building sets for Star Trek, GI Joe and Transformers brand lines. Kre-O "Cityville Invasion" is the fifth line of Kre-O sets, based on the popular "CityVille" online game series. This line introduces "Sonic Motion Technology", which triggers specific movements in special Kre-O bricks. Kre-O "Dungeons & Dragons" is the sixth Kre-O line, released in January 2014. It is based on the popular role-playing game series of the same name. In early 2017, Hasbro debuted a new line of product based on the "Trolls" movie. Since 2018, Hasbro stopped making Kre-O sets due to poor sales.