Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Thibaudeau classification serifs. It corresponds to the three classical categories (humanists, garaldes and transitionals) from the Vox-ATypI classification. Examples: Garamond, Palatino, Times Roman This family groups typefaces with linear or hairline serifs. It generally corresponds to modern or Didone categories. Examples: Didot, Bodoni, Walbaum Roman This family contains slab serif typefaces, called Mechanistic in the Vox-ATypI classification. Examples: Memphis, Rockwell This is the sans serif family. In Vox-ATypI classification, this family corresponds to the Lineals. Examples: Futura, Univers, Arial, Helvetica... Thibaudeau classification In typography, the Thibaudeau Classification is a way to group typefaces into four general families, according to shape and serif