Cappuccino iced variation. For example, at Starbucks, without the frothed milk the drink is called an "iced latte". Other milk and espresso drinks similar to the cappuccino include: Cappuccino A cappuccino (; Italian plural cappuccini) is an espresso-based coffee drink that originated in Italy, and is traditionally prepared with double espresso and steamed milk foam (microfoam). Variations of the drink involve the use of cream instead of milk, and flavoring with cinnamon or chocolate powder. It is typically smaller in volume than a caffè latte, with a thicker layer of microfoam. The name comes from the Capuchin friars, referring to the
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created