Apple Inc. have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers. Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement.
Apple Inc. litigation and these were consolidated with the original Holman suit, bringing in additional plaintiffs and complaints: Timothy Smith, et al., v. Apple, Inc. et al., No. C 07-05662 RMW, adding complaints related to ringtones, and Kliegerman v. Apple, Inc., No. C 08-948, bringing in allegations under the federal Magnuson–Moss Warranty Act. The combined case title was changed to "In Re Apple & AT&TM Anti-Trust Litigation." The court appointed lead counsel from the various plaintiffs' lawyers, and several versions of a combined complaint were filed. In October 2008, the court denied the defendants' motions to dismiss the case on the federal claims