Billionaire space race the 2016 International Astronautical Congress in Guadalajara, Mexico, Blue Origin President Rob Meyerson elaborated on the Bezos vision previously outlined in the New Glenn announcement. The Blue Origin New Armstrong would be similar in function to the SpaceX Interplanetary Transport System that Elon Musk unveiled at the same conference. Blue Origin and Virgin Galactic are in the same market, suborbital space tourism, with New Shepard and SpaceShipTwo (Tier 1b), respectively. They are in a race to be first to launch paying customers on short spaceshots, with rival technological philosophies of space capsules and spaceplanes, respectively Virgin Galactic and SpaceX support
Branded environment structure and organization of space to help deliver their clients' identity attributes, personality and key messages. The creation of branded environments grew out of a movement within the practice of interior design in the 1990s that recognized that brand equity, or the perceived value in the identifying brand characteristics of an organization, could be applied to three-dimensional environments. Branded environment In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings. It uses space as a physical embodiment