Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Brighton rallies are also hosted on the seafront. Groups of mods and rockers still bring their scooters and motorbikes to the city, but their gatherings are now much more sedate than the violent 1960s confrontations depicted in "Quadrophenia". Food and drink related festivals include the traditional Blessing of the Fisheries, where barbecued mackerel are eaten on the beach and the more recent Fiery Foods Chilli Festival. There is also a twice-yearly general food festival. The main Sussex beer festival is held in nearby Hove, and there is a smaller beer festival in the Hanover area. Brighton is the home of the