Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
The Art of Walt Disney after when Walt decided to leave the Kansas City Film Ad Company to start another one of his own, called Laugh-O-Gram Films, where he created his first popular cartoon called Alice’s Wonderland, which turned into a series called Alice Comedies. Unfortunately for Walt, not enough money was coming in, which lead to many of his employees quitting his company, and forcing him to declare bankruptcy. In 1927, Walt created a new character called "Oswald the Lucky Rabbit", which also became popular. However, the distributor he was working with at the time, Charles Mintz, hired all of Walt’s animation employees and