Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Garamond many 'Garamond' revivals of the early twentieth century are actually based on the work of a later punch-cutter, Jean Jannon, whose noticeably different work was for some years misattributed to Garamond. Modern Garamond revivals also often add a matching bold and 'lining' numbers at the height of capital letters, neither of which were used during the Renaissance. The most common digital font named Garamond is Monotype Garamond. Developed in the early 1920s and bundled with many Microsoft products, it is a revival of Jannon's work. Garamond cut type in the 'roman', or upright style, in italic, and Greek. In the