United States v. Apple Inc. Apple must pay $450 million. In this case, the court applied the per se doctrine to vertical pricing conduct which had not been the doctrine since Leegin Creative Leather Products, Inc. v. PSKS, Inc.. Leegin suggested that vertical conduct be judged independently under the rule of reason even in the presence of both vertical and horizontal parties. This may lead to more stringent antitrust treatment to actors in vertical relationships. United States v. Apple Inc. United States of America v. Apple Inc., et al., 12 Civ. 2862 (DLC), was a US antitrust case in which the Court held that Apple
Apple Wallet started to appear in retail locations in the US. The iBeacon solutions allowed the retailer to broadcast an unsolicited lock-screen notice onto smartphones within Wi-Fi range, which is about one thousand feet. In 2015, Apple incorporated the ability to present a loyalty card in Wallet to a point-of-sale terminal via NFC. Walgreens enabled this first with their Balance Rewards loyalty program; customers can add their card to Wallet through the Walgreens or Duane Reade mobile apps and tap their phone to the terminal when prompted for their rewards card. Passes can be distributed via email, SMS, MMS, social media, an