Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Garamond since his mother was still alive when he died in 1561 and little is known of him before around 1540. It has been suggested that the first Roman types designed by Claude Garamond were a set created for Robert Estienne and first used by him around 1530-3, that were the first typefaces used in Paris to copy the Manutius model. However, Vervliet suggests that these 'Estienne typefaces' were not designed by Garamond and that his career began somewhat later. Vervliet suggests that the creator of this set of typefaces to a unified design may have been a 'Master Constantin', recorded