Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond and Hendrik Vervliet. Carter's son Matthew would later describe his research as helping to demonstrate "that the finest collection of printing types made in typography's golden age was in perfect condition (some muddle aside) [along with] Plantin's accounts and inventories which names the cutters of his types." Plantin also commissioned punchcutter Robert Granjon to create alternate characters for three Garamond fonts with shortened ascenders and descenders to allow tighter linespacing. Many modern revival fonts based on French renaissance printing are influenced by the work of Robert Granjon (c. 1513-90), particularly in italic. An engraver with a long and wide-ranging career,