Oswald the Lucky Rabbit announcer on NBC Sunday Night Football). Oswald returned to prominence in Disney's 2010 video game, "Epic Mickey". The game's metafiction plot parallels Oswald's real-world history, dealing with the character's feelings of abandonment by Disney, and envy towards Mickey Mouse. He has since appeared in Disney theme parks and comic books, as well as two follow-up games, "" and "". Oswald made his first appearance in a Disney animated production in 85 years through his cameo appearance in the 2013 animated short "Get a Horse!". He was the subject of the 2015 feature film "Walt Before Mickey". Oswald also appears as
Oswald the Lucky Rabbit 1927–28. The story was later reprinted, as "Just Like Magic!", in the American Disney comic "Walt Disney's Comics and Stories" #726 (2015). In February 2006, Disney CEO Bob Iger initiated a trade with NBC Universal in which a number of minor assets, including the rights to Oswald, were acquired by The Walt Disney Company in exchange for sending sportscaster Al Michaels from Disney's ABC and ESPN to NBC Sports. At the time, ABC had lost its contract for NFL broadcast rights, and despite recently signing a long-term contract with ESPN, Michaels was interested in rejoining broadcast partner John Madden at