Deezer company also introduced two subscription services—users paying €4.99 monthly received higher-quality music without ads, and users paying €9.99 monthly gained access to downloadable applications for computers, as well as Android, BlackBerry, and iOS mobile devices. In January 2010, the company's CEO and co-founder, Jonathan Benassaya, was replaced as CEO by Axel Dauchez, after fewer than 15,000 of Deezer's 12 million users signed up for its subscription services. In August 2010, mobile operator Orange partnered with Deezer in a deal to include free access to Deezer Premium, the highest tier of Deezer's streaming packages, with some of Orange's telecommunications contracts in
Deezer offered a limited catalogue. It took more than two years for agreements to be signed with the four largest labels, as well as various smaller ones, but by 2011 the company had rights to about eight million songs. During August 2007, its first month of operations, Deezer saw about 773,000 visitors to its site, with traffic increasing rapidly in the next several years—2.75 million people used the service in May 2008, and there were seven million users by December 2009. Despite the high traffic, Deezer almost immediately ran into financial problems—during the first half of 2008, the company saw revenue