Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Garamond simply meaning older or more conservative typeface designs, perhaps those preferred in academic publishing. The old-style typefaces of Garamond and his contemporaries and successors remained in use in printing for over two hundred years after Garamond's death, and became influential on Dutch printing during the period known as Dutch golden age, when Dutch printing was itself very influential across Europe. Dutch and German printers and punchcutters, however, often favoured more solid, darker designs than Garamond's, which would come to be known as the “Dutch taste” (“Goût Hollandois”) style. The matrices of sixteenth-century punchcutters such as Garamond and Granjon continued to