Sindy boyfriend Paul was released in 1965, and her younger sister Patch in 1966. Sindy's friends Vicki and Mitzi, and Patch's friends Poppet and Betsy debuted in 1968. Sindy was the best selling toy in Britain in 1968 and 1970. Sindy's success in the 1960s was partly due to the increasing range of accessories, with up to 70% of Sindy's turnover from sales of accessories. Mattel did not greatly expand Barbie's accessories until the 1980s, and this was a significant difference between the dolls. During the 1970s, Pedigree focused on developing more Sindy products and neglected advertising and market research, risking
Mitzi Szereto with her "celebrity" teddy bear Teddy Tedaloo. The series follows the (mis)adventures of protagonist Thelonious T. Bear, a Mini-Cooper driving photojournalist bear from England who must co-exist in the human world. The novels are set in various locations around the world and feature a cast of quirky characters. The books include: Mitzi Szereto Mitzi Szereto is a British author, blogger, and web TV entrepreneur. She has written novels and short stories, edited fiction and non-fiction anthologies, has her own blog of humorous personal essays "Errant Ramblings: Mitzi Szereto's Weblog", and is the creator/presenter of "Mitzi TV," a Web TV channel