Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Sunny 16 rule is to set shutter speed nearest to the reciprocal of the ISO film speed / setting and f-number according to this table: This is a scene of average brightness, in direct sunlight. It was shot at ISO 100, f/8 at 1/400 second - the recommended "sunny 16" exposure (which is what autoexposure gave). Sunny 16 rule In photography, the sunny 16 rule (also known as the sunny rule) is a method of estimating correct daylight exposures without a light meter. (For lunar photography there is a similar rule known as the looney 11 rule.) Apart from the obvious advantage of