Deezer with 20 million songs in its library. By 2016, according to CEO Dauchez, the company aimed to have five percent of the global music market. In January 2013, Deezer announced its expansion into 22 new countries across Africa, Asia, Brazil, the Middle East, and the United States, bringing its total to 182. However, the United States launch has been restricted to a limited number of device promotions. In July 2016, Deezer added U.S. to the supported country list. As of February 2018, Deezer listed on its website 189 countries where the service was available. Following this expansion, Deezer announced in
Deezer 2013 partnerships with LG Electronics, Samsung Electronics, and Toshiba that saw Deezer apps made available on smart TV platforms, along with a new brand identity developed in association with the illustrator mcbess. Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio, and API upgrades, a new, exclusive beta version of its mobile app for Android users, and the new Deezer app for Windows 8. April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember a user's most played tracks, even