Frappé coffee been adopted with some differences. In Bulgaria, Coca-Cola is sometimes used instead of water (possibly the inspiration for Coca-Cola Blāk), in Denmark, cold milk is often used instead of tap water. In Serbia, frappé (usually called "hladan nes", "cold instant coffee") is usually made with milk or ice-cream, and whipped cream is often added on top. In Italy, "frappè" means milkshake (cf. frappé). The Granita al caffè is a similar beverage to the frappé coffee. In the United States, "frappe" has two meanings, only one related to coffee, and neither connected to the Greek coffee drink. In the northeastern region
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created