Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Garamond simply meaning older or more conservative typeface designs, perhaps those preferred in academic publishing. The old-style typefaces of Garamond and his contemporaries and successors remained in use in printing for over two hundred years after Garamond's death, and became influential on Dutch printing during the period known as Dutch golden age, when Dutch printing was itself very influential across Europe. Dutch and German printers and punchcutters, however, often favoured more solid, darker designs than Garamond's, which would come to be known as the “Dutch taste” (“Goût Hollandois”) style. The matrices of sixteenth-century punchcutters such as Garamond and Granjon continued to