Sugary drink tax as an attempt to stave off a sugar tax. There were no plans to reduce the sugar content in the high sugar drinks. The plan is primarily to increase consumption of low-sugar or no-sugar drinks. sales of Coca-Cola Amatil's fizzy drinks have fallen 8.1% by volume from 2016 to 2018. The Australian Medical Association continued to press for a sugar tax. A 2016 proposal for a 20% sugary drink tax, campaigned by Educar Consumidores, was turned down by the Colombian legislature despite popular support for it. Soda is often less expensive than bottled water in Colombia. Denmark instituted a soft
Scotland Food & Drink trade organisations and public sector agencies (Scottish Enterprise and Highlands and Islands Enterprise). Its launch was the first official engagement of Richard Lochhead MSP in his role as Cabinet Secretary for Rural Affairs and the Environment for the Scottish Government. Since then, the organisation has developed and launched a new strategy for the entire industry called Ambition 2030 which looks to grow the industry to a value of £30bn by 2030. Its inaugural chief executive, Paul McLaughlin, left in August 2011 to join Scotty Brand Ltd and was replaced in September 2011 by James Withers. Scotland Food & Drink is