United States v. Apple Inc. Apple must pay $450 million. In this case, the court applied the per se doctrine to vertical pricing conduct which had not been the doctrine since Leegin Creative Leather Products, Inc. v. PSKS, Inc.. Leegin suggested that vertical conduct be judged independently under the rule of reason even in the presence of both vertical and horizontal parties. This may lead to more stringent antitrust treatment to actors in vertical relationships. United States v. Apple Inc. United States of America v. Apple Inc., et al., 12 Civ. 2862 (DLC), was a US antitrust case in which the Court held that Apple
Apple Inc. worked collaboratively to rebuild Apple's status. On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months. During this period, Apple completed numerous acquisitions to create a portfolio of digital production software for both professionals and consumers. In 1998, Apple purchased Macromedia's Key Grip software project, signaling an expansion into the digital video editing market. The sale was