Markus Persson Markus Persson Markus Alexej Persson (; born 1 June 1979), better known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game "Minecraft" and for founding the video game company Mojang in 2010, alongside Carl Manneh and Jakob Porser. Persson's principal venture for founding Mojang was "Minecraft" which gained popularity and support since its tech demo in 2009. Since then, he has gained significant notability within the video game industry, winning multiple awards and establishing relations with the industry's figureheads. He retained his position as the lead designer of "Minecraft"
Minecraft the videos includes creations made by players, walkthroughs of various tasks, and parodies of works in popular culture. By May 2012, over 4 million "Minecraft"-related YouTube videos had been uploaded. Some popular commentators have received employment at Machinima, a gaming video company that owns a highly watched entertainment channel on YouTube. The Yogscast is a British organization that regularly produces "Minecraft" videos; their YouTube channel has attained billions of views, and their panel at MineCon 2011 had the highest attendance. Other well known YouTube personnel include Jordan Maron, who has created many "Minecraft" parodies, including "Minecraft Style", a parody of