Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Two-second rule two-second rule is useful as it can be applied to any speed. Drivers can find it difficult to estimate the correct distance from the car in front, let alone remember the stopping distances that are required for a given speed, or to compute the equation on the fly (BD = (SMPH/20)*SMPH). The two-second rule gets around these problems and provides a simple and common-sense way of improving road safety. The practice has been shown to considerably reduce the risk of collision and also the severity of any injuries if a collision occurs. It also helps to avoid tailgating and road