Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Punctuation two styles differ mainly in the way in which they handle quotation marks, particularly in conjunction with other punctuation marks. In British English, punctuation such as periods and commas are placed outside the closing quotation mark; in American English, however, punctuation is placed inside the closing quotation mark. This rule varies for other punctuation marks; for example, American English follows the British English rule when it comes to semicolons, colons, question marks, and exclamation points. Other languages of Europe use much the same punctuation as English. The similarity is so strong that the few variations may confuse a native English