Mojang 2012, Mojang was co-developing a video game codenamed "Rex Kwon Do" alongside an undisclosed developer. Before the title had reached a significant stage of development, Mojang cancelled the collaboration, due to their lack of involvement and influence on the project. In March 2012, Persson revealed that he would be designing a space sandbox game. Although Mojang teased with an April Fools' Day website based around "Mars Effect" (citing the Bethesda lawsuit), it was confirmed that the game was indeed in development, albeit with a different name. On 4 April, Mojang revealed the game's title to be "0x10", set in the
Minecraft the Egmont Group, a children's book publisher, to create "Minecraft" handbooks, annuals, poster books, and magazines. MineCon is an official convention dedicated to "Minecraft". The first one was held in November 2011 at the Mandalay Bay Hotel and Casino in Las Vegas. All 4,500 tickets for MineCon 2011 were sold out by 31 October. The event included the official launch of "Minecraft"; keynote speeches, including one by Persson; building and costume contests; "Minecraft"-themed breakout classes; exhibits by leading gaming and "Minecraft"-related companies; commemorative merchandise; and autograph and picture times with Mojang employees and well-known contributors from the "Minecraft" community. After