Latte is "café com leite". Variants such as "café latte", "café latté" and "café lattè" are commonly seen in English. In Italy, caffè latte is almost always prepared at home, for breakfast only. The coffee is brewed with a stovetop moka pot and poured into a cup containing heated milk. (Unlike the 'international' latte drink, the milk in the Italian original is generally not foamed, and sugar is added by the drinker, if at all). Outside Italy, a caffè latte is typically prepared in a glass or cup with one standard shot of espresso (either single, , or double, ) and
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created