Latte his essay "Italian Journeys". Kenneth Davids maintains that "...breakfast drinks of this kind have existed in Europe for generations, but the (commercial) caffè version of this drink is an American invention". The French term "café au lait" was used in cafés in several countries in western continental Europe from 1900 onward, while the French themselves started using the term "café crème" for coffee with milk or cream. The Austrian-Hungarian empire (Central Europe) had its own terminology for the coffees being served in coffee houses, while in German homes it was still called "Milchkaffee". The Italians used the term "caffè latte"
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created