Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Myriad (typeface) Wells Fargo, Walmart, Valve Corporation, and Modern Telegraph, as the primary headline typefaces of those companies. Rolls-Royce uses Myriad in its text-based logo. The original Gmail logo used Myriad for the last three letters. The Linkedin and Mashable text-based logos use Myriad. The Royal Air Force uses Myriad Pro for most of its public publications. Myriad MM is the official font for the Tata group of companies. The metro company of Hong Kong, MTR, uses Myriad as its corporate identity font. KCRC (a former rail transport company in Hong Kong) developed Casey in 1996, which uses Myriad Condensed for English