Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Grotesque (Stephenson Blake typefaces) artistically and systematically designed than later families like Univers and Helvetica, they were very commonly used in British commercial printing in the metal type era, with a revival of interest as part of a resurgence of use of such "industrial" sans-serifs around the 1950s. Writing in "The Typography of Press Advertisement" (1956), printer Kenneth Day commented that the family "has a personality sometimes lacking in the condensed forms of the contemporary sans cuttings of the last thirty years." Jeremy Tankard has described them as the "most idiosyncratic of designs". Not all versions have been digitised. The family of typefaces was