Coffee (color) Coffee (color) Coffee is a brownish color that is a representation of the color of a roasted coffee bean. Different types of coffee beans have different colors when roasted--the color coffee represents an average. The first recorded use of "coffee" as a color name in English was in 1695. The source of the color displayed at right is the ISCC-NBS Color List (see Page C, coffee, color sample #58). The color displayed at right is café au lait, also known as coffee and milk or latte. This is a representation of the color of coffee mixed with milk, which when
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created