IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone to develop the iPhone's hardware and software in-house and even paid Apple a fraction of its monthly service revenue (until the iPhone 3G), in exchange for four years of exclusive US sales, until 2011. Jobs unveiled the iPhone to the public on January 9, 2007, at the Macworld 2007 convention at the Moscone Center in San Francisco. The two initial models, a 4 GB model priced at US$499 and an 8 GB model at US$599 (both requiring a two-year contract), went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers