Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
The Mirror (Ja Rule album) The Mirror (Ja Rule album) The Mirror is the first mixtape by rapper Ja Rule, originally planned to be released in 2007. Two singles, "Uh-Ohhh!" and "Body," were released in 2007 to poor chart performance. After tracks from the unreleased album were leaked online, Ja Rule decided to re-record the album, but later decided to release it as a mixtape on July 31, 2009 along with two bonus tracks, "Free" and "Style On 'Em." Prior to the start of recording for this album, Ja Rule's last original studio album was "R.U.L.E." in 2004; The Inc. released a greatest hits compilation,