Oswald the Lucky Rabbit was marketed as a Walt Disney creation. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010 as an Easter float. At the Magic Kingdom in Walt Disney World, a poster of Oswald can be seen at the Town Square Theater where Mickey Mouse is available for meet and greets. Also inside Mickey's meeting area, a doodle of Oswald and Mickey can be seen. Clothing products are also available at Disneyland Paris in Walt Disney Studios Park. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure that sells Oswald merchandise including
Oswald the Lucky Rabbit DVD of his original cartoons. In 2004 and 2005, shortly before the return of the character to Disney and still in Universal's hands, Oswald products became popular in Japan, and were primarily made available as prizes in UFO catchers and as official merchandise in Universal Studios Japan, where he was featured as part of the Woody Woodpecker cast of characters line-up. Typically manufactured by Taito and/or Medicom, these products included puppets, inflatable dolls, keyrings, and watches. They were generally based on a navy-blue version with yellow shorts of the original Disney/Iwerks character, and due to Disney's popularity in Japan, he