Iced coffee espresso and cold milk, similar to a latte. In Italy, the Nestlé company introduced Frappé coffee under its Nescafé Red Cup line, with the name Red Cup Iced Coffee. Many Italian coffee bars serve "caffè freddo," which is straight espresso kept in a freezer and served as icy slush. In the Salento region of Apulia, this was perfected by brewing the espresso freshly, adding the desired amount of sugar, and finally pouring it into a whiskey glass filled with ice cubes right before being served, known as "Caffè in ghiaccio", or coffee in ice. Affogato (espresso poured over a scoop
Coffee in world cultures new, yet large phenomenon in East Asia. Coffee shops, both Starbucks and smaller businesses, have been growing exponentially in urban areas. The most popular coffee shops are those in which tradition has blended with the new surge of coffee culture. Japanese coffee culture has been able to blend that of North American coffee culture and Japanese tea culture. While the country does have its fast coffee pickups in the major cities, it is also developing coffee shops similar to those of traditional tea shops. These coffee shops are very trendy, with latte designs and popular Japanese culture; however, they also