Milk coffee au lait is traditionally the French way of preparing 'coffee with milk' both at home and in Cafés in Europe. "Café au lait" stems from the same continental tradition as "caffè latte" in Italy, "café con leche" in Spain, "kawa biała" ("white coffee") in Poland, "tejeskávé" in Hungary, "Milchkaffee" in Germany, "Melange" in Austria, "koffie verkeerd" in Netherlands, and "café com leite" in Portugal, meaning simply "coffee with milk". In northern Europe, "café au lait" is the name most often used in coffee shops for what other places is a 'caffè latte'. The term 'café au lait' has been used
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created