Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Narendra Modi completed 2,063 consecutive days as chief minister of Gujarat, making him the longest-serving holder of that post, and the BJP won 122 of 182 state-assembly seats in that year's election. As Chief Minister, Modi favoured privatisation and small government, which was at odds with the philosophy of the RSS, usually described as anti-privatisation and anti-globalisation. His policies during his second term have been credited with reducing corruption in the state. He established financial and technology parks in Gujarat and during the 2007 Vibrant Gujarat summit, real-estate investment deals worth 6.6 trillion were signed. The governments led by Patel and Modi