Gérard Moussay early 1970’s, they were around 40 000 including Cam inhabitants in the neighbourhood (Phan Ri). Two thirds of this population "follow a religion which was no doubt Brahmanism in the past but it is now only a distant souvenir of the religion coming from India". The last third are the so-called Banis who are descendants of Cam families who have opted for Islam since 14th or 15th century. These two communities have their villages, theirs clergies, their own rites. They don’t get married between them but keeping their relationship (same Cam calendar and some formal occasions). A small part of
Winning in Emerging Markets result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." Dominic Barton, Worldwide Managing Director of McKinsey & Company, stated "Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." The founder and Chairman of Infosys, N.R. Narayana Murthy, reviewed the book saying "Emerging markets have piqued the interest of many