IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone 5S so customers could keep checking for units available at their local Apple Stores, and order for pickup. Online orders were also in short supply on launch day, with the shipping date across all model sizes and colors changing from "7-10 working days" to "October" in all countries, within hours of online orders being taken. The iPhone 5S was the best selling phone on AT&T, Sprint, Verizon, and T-Mobile in September 2013 in the United States, outselling the iPhone 5C and Samsung Galaxy S4. According to Consumer Intelligence Research Partners, the iPhone 5S outsold the 5C by a two-to-one margin during