Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Minecraft MineCon, there was an "Into The Nether" after-party with deadmau5. Free codes were given to every attendee of MineCon that unlocked alpha versions of Mojang's "Scrolls", as well as an additional non-Mojang game, "Cobalt", developed by Oxeye Game Studios. Similar events occurred in MineCon 2012, which took place in Disneyland Paris from in November. The tickets for the 2012 event sold out in less than two hours. MineCon 2013 was held in Orlando in November as well. MineCon 2015 was held in London in July. MineCon 2016 was held in Anaheim in September. MineCon 2017 was held as a livestream