Minecraft of the alpha version of the game expanded. Persson continued to update the game with releases distributed to users automatically. These updates included new items, new blocks, new mobs, survival mode, and changes to the game's behavior (e.g. how water flows). To back the development of "Minecraft", Persson set up a video game company, Mojang, with the money earned from the game. On 11 December 2010, Persson announced that "Minecraft" was entering its beta testing phase on 20 December 2010. He further stated that bug fixes and all updates leading up to and including the release would still be free.
Sticky (Swedish company) Sticky (Swedish company) Sticky is a technology company that has developed a platform for webcam-based eye tracking making the benefits of eye tracking accessible on the internet and providing brand advertisers with objective data for optimization of digital branding performances. Sticky was founded in 2010 by Mathias Plank as a spin-off from Tobii Technology and is today led by CEO Hans Lee. <br>In May 2012, Northzone Ventures invested $3 million in the company. In April 2013, the company raised an additional $3 million in venture capital from Northzone and Conor Venture partners Sticky has offices in San Francisco, New York