Apple Inc. have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers. Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement.
Apple Specialist resellers. Apple Specialists qualify as Apple-authorized resellers and service providers and, additionally, maintain a higher minimum of Apple product sales while limiting sales of competing products. They are owned and managed independently, choosing their own business focus from among retail, business-to-business, professional and vertical markets. In 2004, members of Apple's Reseller Advisory Board formed the Apple Specialist Marketing Coop (ASMC). Since that time ASMC has grown to include more than 160 members. Apple Specialist Apple Specialist was an independent Apple Inc. reseller based in the United States or Canada which offered its line of hardware and software, service, and support