Nabob (coffee) lattes and cappuccinos involve an extra T Disc of condensed milk product on top of Nabob’s own disc. Furthermore, Nabob’s skinny latte comes with an extra T Disc of condensed milk product that is 56% less calories than the traditional Nabob latte. Since 2008, Nabob has included Rainforest Alliance Certified Beans in their premium coffees. Rainforest Alliance Certified Beans are harvested in a way that promotes sustainability in coffee-growing areas of the world by maintaining ethical physical, social, and economic environments. Each Nabob premium blend container has the Rainforest Alliance Certified seal displayed on its canister. The company started with
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created