Deezer was to give unlimited access to music lovers through streaming technology. The site in its original incarnation was charged with copyright infringement by French agency SACEM, and after being shut down in April 2007 was relaunched as Deezer in August 2007, having reached an agreement with SACEM to pay copyright holders with revenue from advertising on the site and by giving users the ability to download songs streamed on Deezer from iTunes, with Deezer receiving a commission from each purchase. At the time of its launch in 2007, Deezer had not yet negotiated agreements with major music labels and therefore
Deezer 2013 partnerships with LG Electronics, Samsung Electronics, and Toshiba that saw Deezer apps made available on smart TV platforms, along with a new brand identity developed in association with the illustrator mcbess. Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio, and API upgrades, a new, exclusive beta version of its mobile app for Android users, and the new Deezer app for Windows 8. April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember a user's most played tracks, even