Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
StreetArt: The Punk Poster in San Francisco 1977–1981 StreetArt: The Punk Poster in San Francisco 1977–1981 StreetArt: The Punk Poster in San Francisco 1977–1981 by Peter Belsito, Bob Davis and Marian Kester, and published by Last Gasp, was the first published effort to attempt to document the punk rock poster in the U.S. The book was inspired by an exhibition of punk rock posters curated by Peter Belsito, Susan Pedrick and Bob Davis at Valencia Tool & Die mounted during the Western Front Punk Festival held in San Francisco in October 1980. The artwork was found on the streets of San Francisco, put there with the intent to