Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Thibaudeau classification serifs. It corresponds to the three classical categories (humanists, garaldes and transitionals) from the Vox-ATypI classification. Examples: Garamond, Palatino, Times Roman This family groups typefaces with linear or hairline serifs. It generally corresponds to modern or Didone categories. Examples: Didot, Bodoni, Walbaum Roman This family contains slab serif typefaces, called Mechanistic in the Vox-ATypI classification. Examples: Memphis, Rockwell This is the sans serif family. In Vox-ATypI classification, this family corresponds to the Lineals. Examples: Futura, Univers, Arial, Helvetica... Thibaudeau classification In typography, the Thibaudeau Classification is a way to group typefaces into four general families, according to shape and serif