Sugary drink tax will enter the general fund of the City of Berkeley. A similar measure in neighboring San Francisco received 54% of the vote, but fell short of the supermajority required to pass. In August 2015, researchers found that average prices for beverages covered under the law rose by less than half of the tax amount. For Coke and Pepsi, 22 percent of the tax was passed on to consumers, with the balance paid by vendors. UC Berkeley researchers found a higher pass-through rate for the tax: 47% of the tax was passed-through to higher prices of sugar-sweetened beverages overall with 69%
Museum of Food and Drink result of the campaign: a 3,200 pound puffing machine, also called a puff gun. The puffing machine is part of a cereal-focused traveling exhibit. In 2015, the museum gained the support of its first major sponsor, Infiniti, which helped fund a permanent space. The museum opened MOFAD Lab, a 5,000-square-foot gallery space in Williamsburg, Brooklyn. Chef Alex Guarnaschelli is the chair of the museum's Culinary Council . Museum of Food and Drink The Museum of Food and Drink (MOFAD) is a New York City educational non-profit and museum that seeks to change the way people think about food and drink.