Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Food and drink in Birmingham television food programmes and won The Great British Menu competition for 2 consecutive years (2008, with strawberries with tarragon and black pepper honeycomb with burnt English cream surprise and, in 2009, with masala spiced monkfish with red lentils, pickled carrots, and coconut). Purnell's first book, "Cracking Yolks And Pig Tales", was published in 2014. In 2016, Purnell became one of the regular guest hosts on the BBC television programme "Saturday Kitchen". In the Birmingham Food, Drink and Hospitality Awards of June 2016 Glynn Purnell was chosen Best Chef and Purnell's Restaurant was named Best Michelin Star Restaurant. Purnell's second book,