Oswald the Lucky Rabbit at Disneyland Paris in the shops on Main Street USA. In 2012, Disney California Adventure park at the Disneyland Resort reopened with a new entry area called Buena Vista Street, themed to 1920s Los Angeles. Oswald's Service Station is a 1920s gas station (housing a gift shop) located at the north end of the street and features Oswald prominently in its logo. Disney California Adventure also sells Oswald merchandise, while next door Disneyland Park offers Mickey Mouse merchandise exclusively. In 2012, Oswald ear hats appeared at the Emporium at Walt Disney World in Florida. As of May 28, 2014 Oswald
Oswald the Lucky Rabbit ideas from Disney and supports gaming mechanics such as PlayStation Move. Shortly after the rabbit starred in a series of twenty-six black and white animated silent shorts between 1927 and 1928, he became the first Disney character to successfully sell merchandise: a chocolate-covered marshmallow candy bar, a stencil set, and a pin-backed button. However, Disney lost the rights to Oswald shortly thereafter and the production of merchandise was put to a halt. Not long before Disney regained the rights to Oswald, Universal started marketing the character actively overseas. Disney slowly reintroduced him with merchandise such as shirts, figurines and a