Latte domestically, but it is not known from cafés like "Florian" in Venice or any other coffee houses or places where coffee was served publicly. Even when the Italian espresso bar culture bloomed in the years after WW2 both in Italy, and in cities like Vienna and London, "espresso" and "cappuccino" are the terms, "latte" is missing on coffee menus. In Italian "latte" () means "milk"—so ordering a "latte" in Italy will get the customer a glass of milk. In Spanish the phrase "café con leche" (coffee with milk) is used; by default this will be in a small cup. In
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created