NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Mobile phone industry in Japan 2008. Nokia discontinued development of mobile phones for the Japanese market in 2009. The DoCoMo M702iS, released in December 2006, was the last Motorola phone launched in Japan until their return to the market in 2011. Japanese manufacturers have had difficulty marketing their phones overseas. In 2009, out of all Japanese handset manufacturers, Sony Ericsson (now called Sony Mobile) sold the most handsets worldwide (after non-Japanese Nokia, Samsung, LG Electronics and Motorola); domestically, Sharp sold one quarter of the Japanese market, followed by Fujitsu, Panasonic, NEC and Kyocera. Japan's mobile phones traditionally used the ITRON operating system, but as the