Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Lesbian rule Lesbian rule A lesbian rule was historically a flexible mason's rule made of lead that could be bent to the curves of a molding, and used to measure or reproduce irregular curves. Lesbian rules were originally constructed of a pliable kind of lead found on the island of Lesbos. The rule is alluded to by Aristotle in his "Nicomachean Ethics" (bk V, ch. 10) as a metaphor for the importance of flexibility in equitable justice: "For what is itself indefinite can only be measured by an indefinite standard, like the leaden rule used by Lesbian builders; just as that rule