Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Minecraft the Egmont Group, a children's book publisher, to create "Minecraft" handbooks, annuals, poster books, and magazines. MineCon is an official convention dedicated to "Minecraft". The first one was held in November 2011 at the Mandalay Bay Hotel and Casino in Las Vegas. All 4,500 tickets for MineCon 2011 were sold out by 31 October. The event included the official launch of "Minecraft"; keynote speeches, including one by Persson; building and costume contests; "Minecraft"-themed breakout classes; exhibits by leading gaming and "Minecraft"-related companies; commemorative merchandise; and autograph and picture times with Mojang employees and well-known contributors from the "Minecraft" community. After