Billionaire space race (SEDS). Later, Jeff Bezos became a chapter president of SEDS. In the 1990s, Diamandis, dissolute with the state of space development, decided to spur it on and spark the suborbital space tourism market, by initiating a prize, the X Prize. This led to Paul Allen becoming involved in the competition, creating the Scaled Composites Tier One platform of SpaceShipOne and White Knight One which won the Ansari X-Prize in the 2000s. The technology of the winning entrant was then licensed by Richard Branson's Virgin Group as a basis to found Virgin Galactic. The base techniques of Tier One also form
Virgin Megastores concept stores were marketed separately to stand-alone Virgin Megastores (due to their more limited stock availability) and branded, Virgin at Myer. This solved Brazin's problem since 2002 by separating the Virgin and Sanity target markets by making Virgin more "family orientated" while leaving Sanity's "street edge" to continue. Exactly a year later, Brazin stated that after a rocky start (with staff recruitment issues and aligning products with the typical Myer customer), Virgin at Myer was up 45 per cent on comparative sales and was performing well. In December 2004, HDS Retail Asia Pacific opened Australia's first Virgin Books and Music