Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Garamond period of Garamond's early life roman type had been displacing the blackletter or Gothic type which was used in some (although not all) early French printing. (Though his name was generally written as 'Garamont' in his lifetime, the spelling 'Garamond' became the most commonly used form after his death. Professor Hendrik Vervliet, the leading contemporary expert on French Renaissance printing, uses Garamont consistently.) The roman designs of Garamond which are his most imitated were based on a font cut around 1495 for the Venetian printer Aldus Manutius by engraver Francesco Griffo. This was first used in the book "De Aetna",