IPhone SE be able to use it fully." The previous major redesign of the iPhone, the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, resulted in larger screen sizes. However, a significant number of customers still preferred the smaller 4-inch screen size of the iPhone 5 and the iPhone 5S. Apple stated in the "Let us loop you in" event on March 21, 2016 that they sold over 30 million 4-inch iPhones in 2015, further explaining that some people love smaller compact phones. Later in the event they presented the iPhone SE, describing it as "the most powerful 4-inch phone ever."
IPhone 4 time as Apple's flagship iPhone model at fifteen months, and had the longest lifespan of any iPhone ever produced, spanning close to four years and available in some developing countries until early 2015. Although the succeeding 4S was announced in October 2011, the 4 continued to be sold as a midrange model until September 2012, and thereafter as the entry-level offering in Apple's lineup until September 2013 with the announcement of the iPhone 5S/iPhone 5C. Before the official unveiling of the iPhone 4 on June 7, 2010, two prototypes were brought to the attention of the media, breaching Apple's normally