Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Bomb Energy Drink it to rapidly expand its share of the Canadian market. Popularity of the beverage was furthered increased by their appearance on the Canadian edition of Dragons' Den on January 2013. The pitch was unsuccessful. On January 28, 2015, Bomb Energy Drink was featured in an update segment on Dragons’ Den. One year after their initial appearance on the show, sales of Bomb Energy more than tripled, making Bomb the fastest growing energy drink in Canada. Since their initial appearance it is now available in over 50 outlets Bomb Energy Drink Bomb is an energy drink created in 2009 in Hamilton,