NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Japanese mobile phone culture focusing on the current trend of how mobile phones are used by young people. There is a popular trend in Japan to use the mobile phone handset to read information from special barcodes. The current technology is based on 'QR codes' which are a form of 2D barcode that is written out in a square shape instead of a bar shape. The phone handset can scan the QR code using its camera or other input, decode the information, and then take actions based on the type of content. The most popular usage of these QR codes is in advertising. All