Oswald the Lucky Rabbit was marketed as a Walt Disney creation. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010 as an Easter float. At the Magic Kingdom in Walt Disney World, a poster of Oswald can be seen at the Town Square Theater where Mickey Mouse is available for meet and greets. Also inside Mickey's meeting area, a doodle of Oswald and Mickey can be seen. Clothing products are also available at Disneyland Paris in Walt Disney Studios Park. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure that sells Oswald merchandise including
Oswald the Lucky Rabbit Oswald ears, shirts, coats, mugs and key-chains. An Oswald costumed character showed up at the parks in Florida and California on the day Disney reacquired Oswald, but made no further appearances at the time. In 2010, Tokyo Disneyland produced a float featuring Oswald for their first Easter holiday event. In 2011, Oswald appeared with other old Disney characters on the Construction walls for Disney California Adventure Park's new entrance. In 2011, Oswald appeared on a poster as a magician's rabbit in Town Square Theater in Magic Kingdom park. In 2011, Oswald appeared on various items of clothing available for purchase