Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond Garamond Garamond is a group of many old-style serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond (generally spelled as Garamont in his lifetime). Garamond-style typefaces are popular and often used, particularly for printing body text and books. Garamond worked as an engraver of punches, the masters used to stamp matrices, the moulds used to cast metal type. His designs followed the model of an influential design cut for Venetian printer Aldus Manutius by his punchcutter Francesco Griffo in 1495, and helped to establish what is now called the old-style of serif letter design, letters with a relatively organic structure