Aniline Germany. Today, the name of BASF, originally "Badische Anilin- und Soda-Fabrik" (English: Baden Aniline and Soda Factory), now the largest chemical supplier, echoes the legacy of the synthetic dye industry, built via aniline dyes and extended via the related azo dyes. The first azo dye was aniline yellow. In the late 19th century, aniline emerged as an analgesic drug, its cardiac-suppressive side effects countered with caffeine. During the first decade of the 20th century, while trying to modify synthetic dyes to treat African sleeping sickness, Paul Ehrlich – who had coined the term "chemotherapy" for his "magic bullet" approach to
Jones Soda 1995 and introduced in 1996 with seven flavors: Orange, Cherry, Lemon, Lime, Strawberry, Raspberry, and Grape in 12oz glass bottles. The use of photos on the labels was a marketing ploy designed to create an "emotional attachment" to the brand. To help break into the soft drink marketplace, Jones pursued what it calls an "alternative distribution strategy" to attract consumer attention, selling soft drinks in venues such as clothing and music stores, tattoo and piercing parlors, candy stores, and sporting equipment shops. Eventually Jones Soda was available nationwide in larger chain stores such as 7-Eleven, Safeway, Hy-Vee, Albertsons, Walmart, Winn-Dixie,