Oswald the Lucky Rabbit Mouse cartoon to be filmed was "Plane Crazy" in the summer of 1928, but it was produced as a silent and held back from release. The first Mickey Mouse film with a synchronized soundtrack, "Steamboat Willie", reached the screen that fall and became a major hit, eclipsing Oswald. "Plane Crazy" was later given its own synchronized soundtrack and released on March 17, 1929. Mintz, meanwhile, opened his own studio consisting primarily of former Disney employees, where he continued to produce Oswald cartoons, among them the first Oswald with sound, "Hen Fruit" (1929). While things were going in Mintz's favor, animators
Oswald the Lucky Rabbit Oswald ears, shirts, coats, mugs and key-chains. An Oswald costumed character showed up at the parks in Florida and California on the day Disney reacquired Oswald, but made no further appearances at the time. In 2010, Tokyo Disneyland produced a float featuring Oswald for their first Easter holiday event. In 2011, Oswald appeared with other old Disney characters on the Construction walls for Disney California Adventure Park's new entrance. In 2011, Oswald appeared on a poster as a magician's rabbit in Town Square Theater in Magic Kingdom park. In 2011, Oswald appeared on various items of clothing available for purchase