Share taxi vehicles that follow a rough service route, but can go slightly out of their way to pick up and drop off passengers. In many US cities (e.g. Pittsburgh and Detroit), the term "jitney" refers to an unlicensed taxi cab. The name comes from an archaic, colloquial term for a five-cent piece in the US (the nickel). The common fare for the service when it first came into use was five cents, so the "five-cent cab" or "jitney cab" came to be known for the price charged. In Rhode Island a jitney license plate is used for all public passenger buses,
Taxi Media offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks. Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK. From the start of a campaign through to completion, Taxi Media advise on what will work well on a taxi format. This includes concept art mock-ups, artwork creation, print relationships, special build sourcing, quality assurance, campaign photography and videography.