Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Thibaudeau classification serifs. It corresponds to the three classical categories (humanists, garaldes and transitionals) from the Vox-ATypI classification. Examples: Garamond, Palatino, Times Roman This family groups typefaces with linear or hairline serifs. It generally corresponds to modern or Didone categories. Examples: Didot, Bodoni, Walbaum Roman This family contains slab serif typefaces, called Mechanistic in the Vox-ATypI classification. Examples: Memphis, Rockwell This is the sans serif family. In Vox-ATypI classification, this family corresponds to the Lineals. Examples: Futura, Univers, Arial, Helvetica... Thibaudeau classification In typography, the Thibaudeau Classification is a way to group typefaces into four general families, according to shape and serif