Oswald the Lucky Rabbit In 2012, the newly-redesigned Buena Vista Street at Disney California Adventure included Oswald's Filling Station, a merchandise stand themed as a gas station operated by Oswald. The shop sells "Oswald Ears" hats (a similar style to the popular Mickey Mouse Club caps), as well as shirts, plush toys and mugs. In 2014, a costumed Oswald character began making appearances in the area near the shop. Using Ub Iwerk's sketchbook drawings in 2012, archivists recreated a scene from an Oswald cartoon, "Harem Scarem". In 1995, Oswald briefly appeared in "Férias Frustradas do Pica-Pau", a Woody Woodpecker video game released for the
Animated cartoon was "Gertie the Dinosaur" (1914) by Winsor McCay. It is considered the first example of true character animation. At first, animated cartoons were black-and-white and silent. Felix the Cat and Oswald the Lucky Rabbit are notable examples. From the 1920s to 1960s, theatrical cartoons were produced in huge numbers, and usually shown before a feature film in a movie theater. Disney (distributed by Pat Powers, then Columbia, then United Artists, then RKO, then independently), Fleischer (distributed by Paramount), Warner Bros., MGM, and UPA (distributed by Columbia) were the largest studios producing these 5- to 10-minute "shorts." Other studios included Walter