I Hate the Internet Four, The Incredible Hulk, and Dr. Doom. Kirby is described as being “...the individual most screwed by the American comic book industry. Kobek describes the American comic book industry as “the perfect distillation of all the corrupt and venal behavior inherent in unregulated capitalism.” He worked-for-hire for Marvel Comics. In the novel work-for-hire was described as “one of the many bad deals that businesses offered to creative people ... we pay you enough to eat and we keep everything you create.” While working for Marvel, Kirby created Captain America, the Fantastic Four, the original X-Men, the Avengers, Thor, Loki, Iron
Silver Age of Comic Books prominence. With an innovation that changed the comic-book industry, "The Fantastic Four" #1 initiated a naturalistic style of superheroes with human failings, fears, and inner demons, who squabbled and worried about the likes of rent-money. In contrast to the straitlaced archetypes of superheroes at the time, this ushered in a revolution. With dynamic artwork by Kirby, Steve Ditko, Don Heck, and others complementing Lee's colorful, catchy prose, the new style became popular among college students who could identify with the angst and the irreverent nature of the characters such as Spider-Man, the X-Men and the Hulk during a time period