Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Taylor Motter the 2015 season. Motter was called up to the major leagues on May 15, 2016. He earned his first major league hit the next day in his first at bat off J. A. Happ of the Toronto Blue Jays. The following game, he hit his first career major league homer off the Jays' Drew Storen. Motter ended his 2016 season with a .188 batting average. On November 18, 2016, Motter along with Richie Shaffer were traded to the Seattle Mariners for Andrew Kittredge, Dalton Kelly and Dylan Thompson. On May 28, 2018, Motter was claimed off waivers by the Minnesota