Billionaire space race the 2016 International Astronautical Congress in Guadalajara, Mexico, Blue Origin President Rob Meyerson elaborated on the Bezos vision previously outlined in the New Glenn announcement. The Blue Origin New Armstrong would be similar in function to the SpaceX Interplanetary Transport System that Elon Musk unveiled at the same conference. Blue Origin and Virgin Galactic are in the same market, suborbital space tourism, with New Shepard and SpaceShipTwo (Tier 1b), respectively. They are in a race to be first to launch paying customers on short spaceshots, with rival technological philosophies of space capsules and spaceplanes, respectively Virgin Galactic and SpaceX support
Space Coast Office of Tourism by 2011 when the final Space Shuttle mission took place, the Space Coast Office of Tourism argued that the reduced dependency on the industry would allow the region to cope with the expected economic downfall. The office is responsible for advertising, and traditionally they have focused on consumer markets. This has included advertising in newspapers (both within Florida and in parts of northwestern and southwestern United States), billboards, posters and television advertising, with their first television campaign screening in 1995. In 1992 the office had a budget of $2.5 million, of which $1 million was directed to consumer advertising. By