Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Brighton for its diverse communities, quirky shopping areas, large cultural, music and arts scene and its large LGBT population, leading to its recognition as the "unofficial gay capital of the UK". Brighton attracted 7.5 million day visitors in 2015/16 and 4.9 million overnight visitors, and is the most popular seaside destination in the UK for overseas tourists. Brighton has also been called the UK's "hippest city", and "the happiest place to live in the UK". Brighton's earliest name was "Bristelmestune", recorded in the "Domesday Book". Although more than 40 variations have been documented, "Brighthelmstone" (or "Brighthelmston") was the standard rendering between