Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Eastroc Super Drink Eastroc Super Drink Eastroc Super Drink () is an energy drink originating and conceived from China in 1987 respectively. Eastroc Super Drink is one of China's best selling local energy drink brands after Hi-Tiger and has the third largest market share in China after Red Bull and Hi-Tiger. Of the top three brands, Eastroc Super Drink experienced the most growth in retail sales from 2011 to 2015 with a 255.5% increase. The brand is the first Chinese brand to introduce functional beverages into its line of products. Eastroc Super Drink is been approved by the National Health and Family Planning