Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Jacques Nathan Garamond the Museum of Modern Art and the Smithsonian American Art Museum. Jacques Nathan Garamond Jacques Nathan-Garamond (26 March 1910 - 25 February 2001) was a French graphic designer. His birth name was Jacques Nathan. During the Second World War, he changed his last name to Garamond, and used his actual name of Nathan as a middle name. He studied at the École nationale supérieure des arts décoratifs, and served as Director of Contemporary Architecture prior to commencing his career as a designer. After the war, he became a graphic artist, whose work included the posters for a 1949 UNESCO exposition