Latte United States, an iced latte is usually espresso and chilled milk poured over ice. Unlike a hot latte, it does not usually contain steamed milk or foam. Iced lattes almost always have sugar or flavoring syrups added, and are sometimes served blended with the ice. The espresso can be pre-chilled (sometimes as a mixture of espresso and milk) or frozen in advance to avoid warming up the drink. A caffè latte differs from a latte macchiato. In a latte macchiato, espresso is added to milk, rather than the reverse, and caffè lattes have a stronger coffee flavour. The latte macchiato
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created