Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Narendra Modi enacted policies aligned with Hindutva after the election of Modi as Prime Minister. The government of Maharashtra banned the killing of cows in 2014. The Modi administration has generally avoided directly supporting policies related to a Hindutva agenda. There has been an increase in the activities of a number of other Hindu nationalist organisations, sometimes with the support of the government. The incidents included a Hindu religious conversion programme, a campaign against the alleged Islamic practice of "Love Jihad", and attempts to celebrate Nathuram Godse, the assassin of Mahatma Gandhi, by members of the right wing Hindu Mahasabha. The attempts