Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Minecraft the videos includes creations made by players, walkthroughs of various tasks, and parodies of works in popular culture. By May 2012, over 4 million "Minecraft"-related YouTube videos had been uploaded. Some popular commentators have received employment at Machinima, a gaming video company that owns a highly watched entertainment channel on YouTube. The Yogscast is a British organization that regularly produces "Minecraft" videos; their YouTube channel has attained billions of views, and their panel at MineCon 2011 had the highest attendance. Other well known YouTube personnel include Jordan Maron, who has created many "Minecraft" parodies, including "Minecraft Style", a parody of