NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Japanese mobile phone culture locations such as convenience stores which allow users to pay for goods using their phones; some vending machines even accept phone payments. Users must 'charge up' their accounts with credits before they can pay using their phones. The Ubiquitous Business Department of NTT DoCoMo is developing the technology for a mobile phone to be the purchase system for virtual shops and smart shops, an authentication system in the medical field, and the purchase point for street poster advertisements. Gracenote and Media Socket have a service where the user can hold the phone up to a source of music (such as