Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Scotland Food & Drink trade organisations and public sector agencies (Scottish Enterprise and Highlands and Islands Enterprise). Its launch was the first official engagement of Richard Lochhead MSP in his role as Cabinet Secretary for Rural Affairs and the Environment for the Scottish Government. Since then, the organisation has developed and launched a new strategy for the entire industry called Ambition 2030 which looks to grow the industry to a value of £30bn by 2030. Its inaugural chief executive, Paul McLaughlin, left in August 2011 to join Scotty Brand Ltd and was replaced in September 2011 by James Withers. Scotland Food & Drink is