Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Narendra Modi favour of reservation based on income, a move supported by the RSS, but which was criticised as being discriminatory on the basis of caste. Foreign policy played a relatively small role in Modi's election campaign, and did not feature prominently in the BJP's election manifesto. Modi invited all the other leaders of SAARC countries to his swearing in ceremony as prime minister. He was the first Indian prime minister to do so. Modi's foreign policy, similarly to that of the preceding INC government, focused on improving economic ties, security, and regional relations. Modi continued Manmohan Singh's policy of "multi-alignment." The