Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Two-second rule Two-second rule The two-second rule is a rule of thumb by which a driver may maintain a safe trailing distance at any speed. The rule is that a driver should ideally stay at least two seconds behind any vehicle that is directly in front of his or her vehicle. It is intended for automobiles, although its general principle applies to other types of vehicles. Some areas recommend a three-second rule instead of a two-second rule to give an additional buffer. The two seconds is not a guide to safe "stopping" distance, it is more a guide to reaction times. The