Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
StreetArt: The Punk Poster in San Francisco 1977–1981 StreetArt: The Punk Poster in San Francisco 1977–1981 StreetArt: The Punk Poster in San Francisco 1977–1981 by Peter Belsito, Bob Davis and Marian Kester, and published by Last Gasp, was the first published effort to attempt to document the punk rock poster in the U.S. The book was inspired by an exhibition of punk rock posters curated by Peter Belsito, Susan Pedrick and Bob Davis at Valencia Tool & Die mounted during the Western Front Punk Festival held in San Francisco in October 1980. The artwork was found on the streets of San Francisco, put there with the intent to