IPhone SE be able to use it fully." The previous major redesign of the iPhone, the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, resulted in larger screen sizes. However, a significant number of customers still preferred the smaller 4-inch screen size of the iPhone 5 and the iPhone 5S. Apple stated in the "Let us loop you in" event on March 21, 2016 that they sold over 30 million 4-inch iPhones in 2015, further explaining that some people love smaller compact phones. Later in the event they presented the iPhone SE, describing it as "the most powerful 4-inch phone ever."
IPhone 5S so customers could keep checking for units available at their local Apple Stores, and order for pickup. Online orders were also in short supply on launch day, with the shipping date across all model sizes and colors changing from "7-10 working days" to "October" in all countries, within hours of online orders being taken. The iPhone 5S was the best selling phone on AT&T, Sprint, Verizon, and T-Mobile in September 2013 in the United States, outselling the iPhone 5C and Samsung Galaxy S4. According to Consumer Intelligence Research Partners, the iPhone 5S outsold the 5C by a two-to-one margin during