Minecraft of the alpha version of the game expanded. Persson continued to update the game with releases distributed to users automatically. These updates included new items, new blocks, new mobs, survival mode, and changes to the game's behavior (e.g. how water flows). To back the development of "Minecraft", Persson set up a video game company, Mojang, with the money earned from the game. On 11 December 2010, Persson announced that "Minecraft" was entering its beta testing phase on 20 December 2010. He further stated that bug fixes and all updates leading up to and including the release would still be free.
Minecraft: Story Mode early 2013, and began work on the title shortly thereafter. Stauffer noted that Microsoft's acquisition of Mojang was not a factor in the game's development, as their interaction with Mojang began well before Microsoft's negotiations. Telltale opted to create a new main character of Jesse for "Minecraft: Story Mode" instead of using default "Steve" character from "Minecraft", feeling that they did not want to attempt to rewrite how players already saw this character in the game. Other primary characters in the game are loosely designed around archetypes of common player-characters for "Minecraft", such that those that engage in building, fighting,