Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit DVD of his original cartoons. In 2004 and 2005, shortly before the return of the character to Disney and still in Universal's hands, Oswald products became popular in Japan, and were primarily made available as prizes in UFO catchers and as official merchandise in Universal Studios Japan, where he was featured as part of the Woody Woodpecker cast of characters line-up. Typically manufactured by Taito and/or Medicom, these products included puppets, inflatable dolls, keyrings, and watches. They were generally based on a navy-blue version with yellow shorts of the original Disney/Iwerks character, and due to Disney's popularity in Japan, he