Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Food and Drink This series featured the innovative idea of a small contributing audience of 20 people who were called "tasters and testers". The first series broadcast in the summer months but drew an average audience of 1.5 million a week, a high rating for BBC Two in the summer in the 1980s. Later series were presented by Chris Kelly and chef Michael Barry with wine experts Jilly Goolden and Oz Clarke. A spin-off panel game, "Food and Drink Summer Quiz", aired during the main show's summer break in 1987. The theme music was by Simon May. "Food and Drink" returned to BBC