Centre-Val de Loire the name was criticized as being too dull and nondescript. Proposed names for the region included after the Loire Valley (the main feature of the region) or (i.e. "Heart of Loire"). On 17 January 2015, as part of the reorganization of French regions, the region's official name was changed to . is associated with positive images of the Loire Valley, such as the , the gentle and refined lifestyle, the wine, and the mild and temperate climate, all of which attract many tourists to the region. A new logo was also created. Centre-Val De Loire comprises 6 departments : Cher,
Loire Nivernais. The monarchy of France ruled in the Loire Valley for several centuries, giving it the name of "The Valley of Kings". These rulers started with the Gauls, followed by the Romans, and the Frankish Dynasty. They were succeeded by the kings of France, who ruled from the late 14th century till the French Revolution; together these rulers contributed to the development of the valley. The chronology of the rulers is presented; in the table below. The source of the river lies in the eastern Massif Central, in springs to the south side of Mont Gerbier de Jonc at .