Mojang 2012, Mojang was co-developing a video game codenamed "Rex Kwon Do" alongside an undisclosed developer. Before the title had reached a significant stage of development, Mojang cancelled the collaboration, due to their lack of involvement and influence on the project. In March 2012, Persson revealed that he would be designing a space sandbox game. Although Mojang teased with an April Fools' Day website based around "Mars Effect" (citing the Bethesda lawsuit), it was confirmed that the game was indeed in development, albeit with a different name. On 4 April, Mojang revealed the game's title to be "0x10", set in the
Minecraft the videos includes creations made by players, walkthroughs of various tasks, and parodies of works in popular culture. By May 2012, over 4 million "Minecraft"-related YouTube videos had been uploaded. Some popular commentators have received employment at Machinima, a gaming video company that owns a highly watched entertainment channel on YouTube. The Yogscast is a British organization that regularly produces "Minecraft" videos; their YouTube channel has attained billions of views, and their panel at MineCon 2011 had the highest attendance. Other well known YouTube personnel include Jordan Maron, who has created many "Minecraft" parodies, including "Minecraft Style", a parody of