Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Public image of Narendra Modi opposition party leader Jairam Ramesh said that he was a megalomaniac. A month later the suit was auctioned for . Journalist Siddharth Varadarajan commented on the public support for the auction by saying "the manner in which Mr. Modi's leadership has been projected is extremely unhealthy in any democratic society". Modi's usual attire is a kurta and vest, and his unusual half-sleeve kurta is known as the Modi Kurta. The prime minister's clothes are made of silk or cotton, are crisply ironed and are handmade in Gujarat. Modi has favoured certain brands, wearing a Movado watch and Bulgari glasses. When