Tidal (service) Tidal (service) Tidal (stylized as TIDAL) is a subscription-based music, podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music. The service is maintained by the Norwegian company Aspiro AB. The service has over 60 million tracks and 240,000 music videos. Tidal claims to pay the highest percentage of royalties to music artists and songwriters within the music streaming market, while offering two levels of digital music streaming service: Tidal Premium (lossy quality) and Tidal HiFi (lossless CD quality – FLAC-based 16-Bit/44.1 kHz – and MQA). Tidal was launched
Deezer of just 875,000 euros, not enough to pay its licensing fees. In July 2008, the company began running ads itself through advertising agency Deezer Media; in October, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million. The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs. On 5 November 2009, Deezer launched a new three-tier service model. While continuing basic free web streaming, the