Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Garamond since his mother was still alive when he died in 1561 and little is known of him before around 1540. It has been suggested that the first Roman types designed by Claude Garamond were a set created for Robert Estienne and first used by him around 1530-3, that were the first typefaces used in Paris to copy the Manutius model. However, Vervliet suggests that these 'Estienne typefaces' were not designed by Garamond and that his career began somewhat later. Vervliet suggests that the creator of this set of typefaces to a unified design may have been a 'Master Constantin', recorded