Embedded intelligence market potential . Within Europe there is significant investment being made through the ENIAC, Artemis and EPoSS programmes that is set to continue into Horizon 2020 and will see close to €5Billion invested over 7 years. The recent Strategic Research Agenda in Smart Systems Integration of the European Technology Platform EPoSS also identified Embedded Intelligence as the key enabler in the design and manufacturing of complex products and services. While currently it is relatively immature as a technology, the Internet of Things is likely to see the number of connected objects reach 50 billion by 2020. The integration of embedded
Connectivity (media) Youngs, the development of the Internet has resulted in the deeper permeation of ICTs into public and private spheres of peoples' life, their relationships and spheres of identity. Hence, connectivity becomes a resource of maintaining these activities. However, van Dijck notices that this connectivity is not just a neutral feature of new media, but is manufactured by the combination of human and technological resources, where the role of technologies is intransparent. Algorithms and protocols that are part of such platforms prompt users activities and online experiences on social media platforms. One of the most prominent activities on social media includes