Latte art additional time in preparing a drink. The two most common forms of poured latte art are a heart shape and the "rosetta" or "rosette", also known as "fern" which resembles a type of flower or fern. Of these, hearts are simpler and more common in macchiatos, while rosettes are more complex and more common in lattes. For free pouring, the cup is either kept level or tilted in one direction. As the milk is poured straight into the cup, the foam begins to surface on one side (due to the tilt). The barista then moves the pitcher from side to
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created