Latte filled with steamed milk, with a layer of foamed milk approximately thick on the top. In the US, a latte is often heavily sweetened, with 3% or even more sugar. The drink is related to a cappuccino, the difference being that a cappuccino consists of espresso and steamed milk with a thick layer of milk foam. A variant found in Australia and New Zealand similar to the latte is the flat white, which is served in a smaller ceramic cup with the micro-foamed milk. In the United States this beverage is sometimes referred to as a wet cappuccino. In the
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created