Marsala wine "solera" system used to produce Sherry in Jerez, Spain. Woodhouse recognized that the "in perpetuum" process raised the alcohol level and alcoholic taste of this wine while also preserving these characteristics during long distance sea travel. Woodhouse further believed that fortified Marsala would be popular in England. Marsala indeed proved so successful that Woodhouse returned to Sicily and, in 1796, began its mass production and commercialization. In 1806, it was Benjamin Ingham (1784–1861), arriving in Sicily from Leeds, who opened new markets for Marsala in Europe and the Americas. In 1833, the entrepreneur Vincenzo Florio, a Calabrese by birth and
Marsala Della Laguna and Stagnone Lagoon, Marsala is an important Sicilian tourist destination. Large-scale wine production started in 1773, encouraged by English trader John Woodhouse. Important winemaking establishments include Ingham-Whitaker, le Cantine Florio, Martinez, Pellegrino, Rallo, Mineo, Bianchi, Baglio Hopps, Donnafugata, Alagna, Caruso e Minini. Marsala cellars are famous not just for the production of dessert wine, but also for red and white wines. They produce modern cellar wine, such as Alcesti, De Bartoli, Fina, Vinci, Birgi, Mothia, Paolini e Baglio Oro. In 2012, Marsala was named the European Capital of Wine. Marsala is twinned with: Marsala Marsala (; ) is