NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
App store for BeOS was launched, which operated until 2001. It was eventually acquired by Be Inc. BeDepot allowed for both commercial and free apps as well as handling updates In 1998, Information Technologies India Ltd (ITIL) launched Palmix, a web based app store exclusively for mobile and handheld devices. Palmix sold apps for the three major PDA platforms of the time: the Palm OS based Palm Pilots, Windows CE based devices, and Psion Epoc handhelds. In 1999, NTT DoCoMo launched i-mode, the first integrated online app store for mobile phones, gaining nationwide popularity in Japanese mobile phone culture. DoCoMo used a