Facebook like button years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017. The like button is one of Facebook's social plug-ins, in which the button can be placed on third-party websites. Its use centers around a form of an advertising network, in which it gathers information about which users visit
Facebook like button Reactions options. However, access to the rainbow reaction depends on location. For "major markets with Pride celebrations", the Pride reaction is available by default, while in other areas, "liking" Facebook's LGBTQ page enables the feature. In areas where homosexuality is illegal, the feature is not available at all. This sparked debate, with Jillian York of "Vice"s "Motherboard" writing that "If Facebook’s goal is to make the world more open and connected, it could start by treating queer communities with equality", and Tristan Greene of "The Next Web" writing that "What I don’t understand, Facebook, is why you’re limiting these things