Public image of Narendra Modi he was chief minister he wore bold, bright colours, changing to pastels as prime minister. For holidays, Modi wears a traditional turban from wherever he is. Some of his clothing has been created by Bollywood fashion designer Troy Costa. In 2009, Modi's clothing was said to be Bollywoodesque and indicative of Gujarat's modernism. According to "Vogue India" editor Priya Tanna in a "New York Times" blog, "Never before has there been such a strong convergence between what a politician in India stands for and his clothing." Tanna called his clothing choice "100% India": democratic, supportive of Indian industry (separating him
Narendra Modi enacted policies aligned with Hindutva after the election of Modi as Prime Minister. The government of Maharashtra banned the killing of cows in 2014. The Modi administration has generally avoided directly supporting policies related to a Hindutva agenda. There has been an increase in the activities of a number of other Hindu nationalist organisations, sometimes with the support of the government. The incidents included a Hindu religious conversion programme, a campaign against the alleged Islamic practice of "Love Jihad", and attempts to celebrate Nathuram Godse, the assassin of Mahatma Gandhi, by members of the right wing Hindu Mahasabha. The attempts