IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone 6S countries and a lack of iPhone purchases in developing countries. Before the official unveiling, several aspects of the iPhone 6S were rumored, including the base model having 16 gigabytes of storage, the pressure-sensitive display technology known as 3D Touch, and a new rose gold color option. iPhone 6S and iPhone 6S Plus were officially unveiled on September 9, 2015, during a press event at the Bill Graham Civic Auditorium in San Francisco. Pre-orders began September 12, with the official release on September 25. On September 7, 2016, Apple announced the iPhone 7 and iPhone 7 Plus as successors to the