Facebook like button something that’s just so simple about the ‘like’ button’ ... but giving people more ways of expressing more emotions would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button isn't appropriate, he said that Facebook had "no plans" to introduce a dislike button. In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button",
Criticism of Facebook purposes such as sharing a link to your posted images or for their own commercials and advertisements. As Dijck argues in his book that, "the more users know about what happens to their personal data, the more inclined they are to raise objections." This created a battle between Facebook and Facebook users described as the "battle for information control." Facebook users have become aware of Facebook’s intentions and people now see Facebook "as serving the interests of companies rather than its users." In response to Facebook selling user information to third parties, concerned users have resorted to the method of