Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Dean Motter directed "Andromeda", a Canadian comic book series which adapted the works of major science–fiction authors such as Arthur C. Clarke and A. E. van Vogt. During that time Motter and collaborator Ken Steacy created "The Sacred & The Profane" (published in "Star Reach"), which Archie Goodwin referred to as "the first true graphic novel" in the contemporary comics medium. He also collaborated on the design for Marshall McLuhan's posthumous book "Laws of Media" and illustrated several educational children's books. Motter achieved recognition for his album cover design during his tenure as art director for CBS Records Canada, and later with