Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Claude Garamond a later date, his will of 1561 states that his mother was then still alive. He married twice, to Guillemette Gaultier and, after her death, to Ysabeau Le Fevre. Garamond may have apprenticed with Antoine Augereau and was perhaps also trained by Simon de Colines. He later worked with Geoffroy Tory, whose interests in humanist typography and the ancient Greek capital letterforms, or majuscules, may have informed Garamond's work. Garamond came to prominence around 1540, when three of his Greek typefaces (now called the Grecs du roi (1541)) were requested for a royally-ordered book series by Robert Estienne. Garamond based