MineCon and a costume competition. The event is also featuring info and pre/post show events. During the event, Mojang announced "", a dungeon-crawler spin-off of "Minecraft". At some MINECONs, attendees have received an exclusive in-game cape. MineCon MineCon is a convention for the video game "Minecraft", hosted by Mojang. The first gathering in 2010 was known as MinecraftCon. The MINECON 2011 convention was held in Las Vegas and celebrated the launch of the game with "Minecraft"-related discussion panels and gaming areas. The most recent convention, held in Anaheim, had 12,000 attendees. The latest event, known as MineCon Earth, took place on
Minecraft sets based on "Minecraft". Two more sets based on the Nether and village areas of the game were released on 1 September 2013. A fourth Micro World set, the End, was released in June 2014. Six more, larger Lego minifigure scale, sets became available November 2014. Mojang collaborates with Jinx, an online game merchandise store, to sell "Minecraft" merchandise, such as clothing, foam pickaxes, and toys of creatures in the game. By May 2012, over 1 million dollars were made from "Minecraft" merchandise sales. T-shirts and socks were the most popular products. In March 2013 Mojang signed a deal with