Blaa Blaa A blaa , or Waterford Blaa, is a doughy, white bread bun (roll) speciality; particularly associated with Waterford, Ireland. It is currently made in Waterford and County Kilkenny and was historically made in Wexford. Blaas are sold in two varieties: "soft" and "crusty". Soft blaas are slightly sweet, malt flavour, light but firm in texture and melt in the mouth. Crusty blaas are crunchy at first bite, then chewy with a subtle malt taste and a pleasing bitter aftertaste from the well cooked, dark crust. Blaas quickly lose their freshness and are best consumed within a few hours of
Blaa purchase. A combined 12,000 blaas are sold each day by the four remaining bakeries producing blaas: Walsh’s Bakehouse, Kilmacow Bakery, Barron’s Bakery & Coffee House and Hickey’s Bakery.. Of the four remaining bakeries, only two remain in Waterford City. Eaten mainly at breakfast with butter, they are also eaten at other times of the day with a wide variety of fillings (including a type of luncheon meat often referred to as "red lead"). The "breakfast blaa" (egg, bacon rasher and sausage) is more common than the "breakfast roll" in Waterford. Blaas are sometimes confused with a similar bun known as