Kre-O Kre-O KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create". Kre-O toys feature highly articulated humanoid figures called Kreons. Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands. Kre-O "Transformers" is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers
Green brands profitable in niche markets where they can charge exclusive prices because conscious consumers are prepared to pay. To combine environmental concern into marketing strategy is called ‘green marketing’ where companies use a range of undertakings to satisfy the consumer demand for environmentally friendly products such as revamping advertising, product adjustment, altering production operations, sustainable packaging and of course recycling (Baker, 2003). By doing this, a green brand is creating further value, which is conveyed through their communication strategy (Danciu, 2015). Green brands looking to secure their sustainable image within consumers minds must establish a philosophy that describes their use of