Sugary drink tax declining in many developed economies, but growing rapidly in middle income economies such as Vietnam and India. In the United States, the single biggest market for carbonated soft drinks, consumers annual average per capita purchase of soda was 154 liters. Denmark began taxing soft drinks and juices in the 1930s. More recently, Finland reintroduced an earlier soft drink tax in 2011, while Hungary taxes sugary drinks as part of its 2011 public health product tax, which covers all food products with unhealthy levels of sugar. France introduced a targeted sugar tax on soft drinks in 2012. At a national level
Scotland Food & Drink trade organisations and public sector agencies (Scottish Enterprise and Highlands and Islands Enterprise). Its launch was the first official engagement of Richard Lochhead MSP in his role as Cabinet Secretary for Rural Affairs and the Environment for the Scottish Government. Since then, the organisation has developed and launched a new strategy for the entire industry called Ambition 2030 which looks to grow the industry to a value of £30bn by 2030. Its inaugural chief executive, Paul McLaughlin, left in August 2011 to join Scotty Brand Ltd and was replaced in September 2011 by James Withers. Scotland Food & Drink is