Mojang 2012, Mojang was co-developing a video game codenamed "Rex Kwon Do" alongside an undisclosed developer. Before the title had reached a significant stage of development, Mojang cancelled the collaboration, due to their lack of involvement and influence on the project. In March 2012, Persson revealed that he would be designing a space sandbox game. Although Mojang teased with an April Fools' Day website based around "Mars Effect" (citing the Bethesda lawsuit), it was confirmed that the game was indeed in development, albeit with a different name. On 4 April, Mojang revealed the game's title to be "0x10", set in the
Minecraft: Story Mode early 2013, and began work on the title shortly thereafter. Stauffer noted that Microsoft's acquisition of Mojang was not a factor in the game's development, as their interaction with Mojang began well before Microsoft's negotiations. Telltale opted to create a new main character of Jesse for "Minecraft: Story Mode" instead of using default "Steve" character from "Minecraft", feeling that they did not want to attempt to rewrite how players already saw this character in the game. Other primary characters in the game are loosely designed around archetypes of common player-characters for "Minecraft", such that those that engage in building, fighting,