Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Minecraft: Story Mode team to brainstorm the idea for a "Minecraft"-related game, given that the game was essentially a "blank canvas" for storytelling, according to Job Stauffer, and would create an interesting challenge. The two groups recognized the amount of fan-generated narrative content that existed in the way of YouTube videos and other media forms that demonstrated the potential for storytelling in the game. Many on Telltale's staff were also already fans of "Minecraft", with a private server that they played on, with some of the incidents that occurred on there becoming ideas for the game's story. Telltale began negotiations with Mojang in