Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Storage Technology Corporation Storage Technology Corporation Storage Technology Corporation (StorageTek or STK; a.k.a. STC until about 1983), is a data storage technology company headquartered in Redwood Shores, San Francisco Bay Area, California. Now owned by Oracle Corporation, it has been renamed Oracle StorageTek with a focus on tape backup equipment and software to manage storage systems. New products include data retention systems, which they call information lifecycle management, or ILM. In 1969 four former IBM engineers: Jesse Aweida, Juan Rodriguez, Thomas S. Kavanagh, and Zoltan Herger, founded the Storage Technology Corporation. The headquarters was in Louisville, Boulder County, Colorado. In the 1970s, StorageTek