Latte became popular again, prepared with espresso and steamed milk. "Caffè latte" started replacing this term around 1996–97, but both names exist side by side, more often more similar than different in preparation. Coffee menus worldwide use a number of spelling variations for words to indicate coffee and milk, often using incorrect accents or a combination of French and Italian terms. Italian is "caffellatte" (the standard form; "caffelatte" is a Northern Italian variation), contracted from "caffè latte", (with a grave accent over the e), while French is "café au lait" (with an acute accent); Spanish is "café con leche" and Portuguese
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created