2000s in the music industry Inc.), who surpassed Wal-Mart to become the US’s largest music retailer in April 2008. Sector leaders include: Many hundreds more stores operate worldwide, often prominent only in particular countries or specialist genres. A third kind of operator never retails directly to the public, instead offering branded whitelabel stores and portals for organisations including bricks-and-mortar music stores, mobile telephony operators and ISPs. Some services which initially only offered streaming of tracks now also offer a-la-carte downloads, either through third parties (e.g. Spotify) or fully integrated (Deezer, Juno Digital, Rhapsody etc.). In 2009 "Rolling Stone" reported a price war between iTunes and
Deezer offered a limited catalogue. It took more than two years for agreements to be signed with the four largest labels, as well as various smaller ones, but by 2011 the company had rights to about eight million songs. During August 2007, its first month of operations, Deezer saw about 773,000 visitors to its site, with traffic increasing rapidly in the next several years—2.75 million people used the service in May 2008, and there were seven million users by December 2009. Despite the high traffic, Deezer almost immediately ran into financial problems—during the first half of 2008, the company saw revenue