Cash Cab (UK game show) Cash Cab (UK game show) Cash Cab is a game show that aired on ITV in the United Kingdom from 13 June 2005 to 29 June 2006. The original programme that launched the worldwide "Cash Cab" franchise, it was hosted by John Moody. The questions were asked in voice over style by Annabel Raftery. The show's host initially poses as an ordinary taxi driver and drives around the major cities of the United Kingdom in a cab. The show pays its passengers for correctly answering standard general knowledge questions. Contestants are recruited in advance but are not told that the
Taxi Media offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks. Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK. From the start of a campaign through to completion, Taxi Media advise on what will work well on a taxi format. This includes concept art mock-ups, artwork creation, print relationships, special build sourcing, quality assurance, campaign photography and videography.