Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Politics of Gujarat since served as Chief Minister of the state. On 1 June 2007, Narendra Modi became the longest serving Chief Minister of Gujarat. BJP retained a majority once again in polls (Dec, 2012) and Narendra Modi became Chief Minister. In the Indian general election, 2014, Bharatiya Janta Party projected Narendra Modi as a candidate of Prime Minister. BJP retained clear majority first time in center and Narendra Modi become Prime Minister. So he resigned and yielded power to Anandiben Patel. She became the first lady Chief Minister of Gujarat. Vijay Rupani succeeded her in August 2016. Gujarat has had 16 different