Facebook like button years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017. The like button is one of Facebook's social plug-ins, in which the button can be placed on third-party websites. Its use centers around a form of an advertising network, in which it gathers information about which users visit
Facebook like button That a user may use a single mouse click to produce that message that he likes the page instead of typing the same message with several individual key strokes is of no constitutional significance." In 2014, Social@Ogilvy, a division of the advertising agency Ogilvy & Mather, published a widely cited white paper titled "Facebook Zero: Considering Life After the Demise of Organic Reach", documenting Facebook's restriction of content published from businesses' and brands' Pages. The zero refers to the projected percentage of any given Page's followers, or "Likers", who are able to see posts from that Page in their personal