Facebook like button comment". After more than a year in testing, which included October 2015 availability in Ireland and Spain, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016. The feature allows users to long-press on the like button to get options between five pre-defined emotions ranging from "Love", "Haha", "Wow", "Sad", and "Angry". In June 2017, in celebration of Pride month, Facebook introduced a rainbow flag as part of its Reactions options. During a public Q&A session in December 2014, CEO Mark Zuckerberg answered questions regarding the public's wish to have a "dislike" button on Facebook. Zuckerberg said: "There’s
Criticism of Facebook purposes such as sharing a link to your posted images or for their own commercials and advertisements. As Dijck argues in his book that, "the more users know about what happens to their personal data, the more inclined they are to raise objections." This created a battle between Facebook and Facebook users described as the "battle for information control." Facebook users have become aware of Facebook’s intentions and people now see Facebook "as serving the interests of companies rather than its users." In response to Facebook selling user information to third parties, concerned users have resorted to the method of