Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Garamond an inventory that he said was in his possession that had been drawn up after Garamond's death in 1561. (The comment was made in a journal during a public dispute with a fellow printer of more modern tastes who preferred to remain anonymous and may have been his younger brother.) Old-style serif typefaces by Garamond and his colleagues finally fell out of use altogether with the arrival of what is now called the Didone style of printing in the eighteenth and early nineteenth centuries, promoted by the Didot family in France and others. This favoured a much more geometric, constructed