Sindy boyfriend Paul was released in 1965, and her younger sister Patch in 1966. Sindy's friends Vicki and Mitzi, and Patch's friends Poppet and Betsy debuted in 1968. Sindy was the best selling toy in Britain in 1968 and 1970. Sindy's success in the 1960s was partly due to the increasing range of accessories, with up to 70% of Sindy's turnover from sales of accessories. Mattel did not greatly expand Barbie's accessories until the 1980s, and this was a significant difference between the dolls. During the 1970s, Pedigree focused on developing more Sindy products and neglected advertising and market research, risking
Patch Products specialty products, adding educational items to Patch's lineup, including Tall-Stacker pegging and crepe rubber puzzles, along with the "Wooly Willy" magnetic personality. In 2012, Patch Products was honored with a Wisconsin Family Business of the Year Award. The Work Hard—Play Hard Award was given to Patch to recognize the company's emphasis on family fun to promote togetherness. In 2013, Patch Products, with became the distributor of the "Perplexus" 3D maze game to independent toy and gift stores. It also became the new manufacturer and distributor of the well-known "The Game of Things..." Patch debuted its new collectible soft doll line