Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Jacques Nathan Garamond the Museum of Modern Art and the Smithsonian American Art Museum. Jacques Nathan Garamond Jacques Nathan-Garamond (26 March 1910 - 25 February 2001) was a French graphic designer. His birth name was Jacques Nathan. During the Second World War, he changed his last name to Garamond, and used his actual name of Nathan as a middle name. He studied at the École nationale supérieure des arts décoratifs, and served as Director of Contemporary Architecture prior to commencing his career as a designer. After the war, he became a graphic artist, whose work included the posters for a 1949 UNESCO exposition