NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Tata DoCoMo deal in January 2015, but however, went back on their decision and rejected the deal in March 2015, citing FEMA regulations. Following the RBI decision, the Tata Group offered to purchase Docomo's stake at 23.34 a share on the basis of a fair market value determined on 30 June 2014 by PwC. NTT Docomo then moved the London Court of International Arbitration seeking a valuation of 58 a share. On 28 February 2017, Tata and NTT Docomo resolved their dispute, after the former announced that it would pay the latter US$1.18 billion in exchange for NTT Docomo's shares in the