Taxi Payant be more scientific-related while "Taxi Payant"'s questions can be about virtually any topic, from geography to sports to pop culture to even general trivia about the city of Montréal, Québec, where the show is filmed in. On numerous episodes, Barrette is even seen outside the cab, asking general knowledge questions to strangers on the street for an easy $10. Taxi Payant Taxi Payant began airing on September 3, 2009 on V, and is hosted by Alexandre Barrette. It airs in Québec instead of the American version of the series, which is seen on the U.S. Discovery Channel cable network and
Taxi Media offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks. Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK. From the start of a campaign through to completion, Taxi Media advise on what will work well on a taxi format. This includes concept art mock-ups, artwork creation, print relationships, special build sourcing, quality assurance, campaign photography and videography.