Latte macchiato pouring it into a glass, and adding espresso. The frothing is generally extensive, yielding significant light, "dry" foam, with a layer of liquid milk underneath, rather than the "wet" microfoam used in latte art. Alternatively, it may be prepared as a layered drink, with the espresso "gently" poured (most gently out of a small espresso brew pitcher, over the back of a spoon) so that it forms a layer between the denser liquid milk below and the lighter foam above. In this case a glass is essential for the layers to be visible. The espresso may be brewed into a
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created