Markus Persson Markus Persson Markus Alexej Persson (; born 1 June 1979), better known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game "Minecraft" and for founding the video game company Mojang in 2010, alongside Carl Manneh and Jakob Porser. Persson's principal venture for founding Mojang was "Minecraft" which gained popularity and support since its tech demo in 2009. Since then, he has gained significant notability within the video game industry, winning multiple awards and establishing relations with the industry's figureheads. He retained his position as the lead designer of "Minecraft"
Mojang initiative started in October 2011, "Mina Kvarter" (My Block), which gave young people in Swedish communities a tool to visualize how they wanted to change their part of town. According to Manneh, the project was a helpful way to visualize urban planning ideas without necessarily having a training in architecture. By 2016, 300 of the areas UN-Habitat plans to remodel will be recreated in "Minecraft". ZeniMax Media, the parent company of Bethesda Softworks, filed a lawsuit against Mojang on 27 September 2011, claiming that Mojang's planned trademark of the title, "Scrolls", infringed upon Bethesda's trademark of "The Elder Scrolls" series.