Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Two-third rule Two-third rule Two-third rule is British railway safety rule. For safety reasons, speed limits are imposed on trains running on a railway line. Many factors can affect the speed limit of a particular line including the state of the track, the curvature of the track, the number of stations, the individual features of stations or junctions and the stopping distances of trains running on that track. On some lines in southern England, speed limits for passenger trains are higher than for freight trains, because the electric multiple units (EMUs) on those lines are capable of slowing down much more quickly