Centre-Val de Loire the name was criticized as being too dull and nondescript. Proposed names for the region included after the Loire Valley (the main feature of the region) or (i.e. "Heart of Loire"). On 17 January 2015, as part of the reorganization of French regions, the region's official name was changed to . is associated with positive images of the Loire Valley, such as the , the gentle and refined lifestyle, the wine, and the mild and temperate climate, all of which attract many tourists to the region. A new logo was also created. Centre-Val De Loire comprises 6 departments : Cher,
Centre-Val de Loire Eure-et-Loir, Indre, Indre-et-Loire, Loir-et-Cher, Loiret. An economic development agency, called Centréco, was created in 1994 by the Centre Regional Council of the Centre-Loire valley region (France) to promote the inflow of investments and the establishment setting-up of new businesses French and foreign companies in the Centre region. This ensures a mission of economic promotion, international support to regional companies and enhancement promotion of regional agrofood products via a regional signature, © du Centre. Centre-Val de Loire Centre-Val de Loire (, "Centre-Loire Valley") is one of the 13 administrative regions of France. It straddles the middle Loire Valley in the interior