Oswald the Lucky Rabbit at Disneyland Paris in the shops on Main Street USA. In 2012, Disney California Adventure park at the Disneyland Resort reopened with a new entry area called Buena Vista Street, themed to 1920s Los Angeles. Oswald's Service Station is a 1920s gas station (housing a gift shop) located at the north end of the street and features Oswald prominently in its logo. Disney California Adventure also sells Oswald merchandise, while next door Disneyland Park offers Mickey Mouse merchandise exclusively. In 2012, Oswald ear hats appeared at the Emporium at Walt Disney World in Florida. As of May 28, 2014 Oswald
Ub Iwerks of this series, Disney asked Iwerks to come up with a new character. The first Oswald the Lucky Rabbit was animated entirely by Iwerks. Following the first cartoon, Oswald was redesigned on the insistence of Universal, who agreed to distribute the new series of cartoons in 1927. In spring 1928, Disney lost control of the Oswald character, and much of his staff was hired away; Disney left Universal soon afterwards. He promised never to work with a character he did not own ever again. Disney asked Iwerks, who stayed on, to start drawing up new character ideas. Iwerks tried sketches