Sugary drink tax third parties (MXC) and so want to consume at the unregulated market equilibrium to maximize their utility. This means that there is overconsumption of sugar and a welfare loss is created. The sugary drinks tax, a Pigovian tax, is a way to correct the negative externality by regulating the consumption of sugary drinks. Without a sugary drink tax, taxpayer money is used to pay for higher health care costs incurred from high consumption of sugar. Although this solution corrects the negative consumption externality, taxpayers that consume sugary drinks moderately and hence do not contribute to higher health care costs, still
Food and drink in Birmingham early July annually since 2011 in Victoria Square. It is organised by the Colmore Business District and highlights food and drink establishments in the area, offering members of the public the opportunity to sample food and drink and to attend cookery demonstrations by local chefs, including in the past, Glynn Purnell. In recent years, a resurgent interest in local food has led to the growth of farmers markets. In line with other UK cities including London and Bristol, street food events have also gained in popularity, leading to national recognition. In 2014, Birmingham Independent Food Fair at Millennium Point showcased