Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Ming (typefaces) as opposed to East Asian gothic typefaces which are comparable to Western sans-serif. Often there are different ways to write the same Chinese character; these are collectively referred to as variant Chinese characters. Some of the differences are caused by character simplification, while others are purely orthographic differences such as stroke styling. The styling of the strokes used in old Ming typefaces came from the style used in the "Kangxi Dictionary". In mainland China, the modern standardized character forms are specified in the "List of Commonly Used Characters in Modern Chinese". Some characters in the list differ from the Kangxi