IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone 5 the first three days. On November 30, 2012, Apple added an unlocked version of the iPhone 5 to their online US store, with the 16 GB model starting at US$649. The iPhone 5 was officially discontinued by Apple on September 10, 2013 with the announcement of its successors, the iPhone 5s and the iPhone 5C. While the 5C shared almost the same internal hardware as the iPhone 5, the 5C used a lower-cost poly-carbonate plastic case in place of the original 5's aluminum form. The introduction of the 5C deviated from Apple's previous market strategy, where the previous iPhone model