NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Internet in Japan monopoly, was privatized in 1985 and reorganized in 1999 under a law promoting functional separation between the company's mobile, fixed-line, and Internet services. Asymmetric regulation, with stricter rules for carriers with higher market share, helped to diversify the industry. Japan has three major mobile operators—au by KDDI, NTT's DoCoMo, and Softbank. While the market is open, the NTT group remains dominant and the Japanese government is still the mandated largest shareholder of NTT. The government owns a third of the company, enough to control the vote at shareholder meetings. The government has not exercised this power to manage the company