Name of Iran their country "Arya", "Iran", "Iranshahr", "Iranzamin" (Land of Iran), "Aryānām" (the equivalent of "Iran" in the proto-Iranian language) or its equivalents. The term "Arya" has been used by the Iranian people, as well as by the rulers and emperors of Iran, from the time of the Avesta. Evidently from the time of the Sassanids (226–651 CE) Iranians have called it "Iran", meaning "the land of Aryans" and "Iranshahr". In Middle Persian sources, the name "Arya" and "Iran" is used for the pre-Sassanid Iranian empires as well as the Sassanid empire. As an example, the use of the name "Iran" for
New World Translation of the Holy Scriptures New World Translation are the result of religious bias, he considered it to be "the most accurate of the translations compared", and a "remarkably good translation". He also states that "most of the differences are due to the greater accuracy of the NW as a literal, conservative translation". Despite his positive review, BeDuhn said the introduction of the name "Jehovah" into the New Testament 237 times was "not accurate translation by the most basic principle of accuracy", and that it "violate[s] accuracy in favor of denominationally preferred expressions for God". In his rebuttal, Thomas Howe strongly criticizes BeDuhn's positive review