Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Microelectronics and Computer Technology Corporation as "reverse engineering teardown reports." Modern day teardown reports provide detailed information about technology products such as the bill of materials, microchip and printed circuit board design specifics, manufacturing details including manufacturing location details for the entire value chain responsible for making electronics, including the iPhone and Samsung Galaxy smart phones. Portelligent was acquired by CMP Technology in 2007. Microelectronics and Computer Technology Corporation Microelectronics and Computer Technology Corporation (Microelectronics and Computer Consortium - MCC) was the first, and at one time one of the largest, computer industry research and development consortia in the United States. MCC ceased operations in