Deezer France. Almost immediately after the partnership began, the rate of users signing up for Deezer's premium services went from 6,000 a month to 100,000; by January 2011, 500,000 people were subscribing to the service, with the million-subscriber mark reached in the middle of 2011, half a year ahead of schedule. The two companies expanded their partnership in September 2011 to include Orange contract customers in the United Kingdom. Also in September, Deezer added Facebook integration to its service, allowing users to send music to one another via that social media service. Deezer was launched in France in 2007. On 7
Deezer 2013 partnerships with LG Electronics, Samsung Electronics, and Toshiba that saw Deezer apps made available on smart TV platforms, along with a new brand identity developed in association with the illustrator mcbess. Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio, and API upgrades, a new, exclusive beta version of its mobile app for Android users, and the new Deezer app for Windows 8. April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember a user's most played tracks, even