Milk coffee to "eat" the ground coffee. Kopi Turbruk is as above but uses sugar instead of sweetened condensed milk. A latte is an espresso and steamed milk, generally in a 1:3 to 1:5 ratio of espresso to milk, with a little foam on top. In Italy it is called caffè latte or caffelatte, which means "coffee and milk". In northern Europe and Scandinavia the term 'café au lait' has traditionally been used for the combination of espresso and milk, but this term is used in the US for brewed coffee and scalded milk. In France, 'caffè latte' is mostly known from
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created