2015–16 New Zealand flag referendums have markedly low attendance. The consideration panel noted strong online engagement with over 850,000 visits to the website and 1,180,000 engagements on social media. The panel reported that feedback found the themes of freedom, history, equality, respect and family to be the most significant to New Zealanders, however it was later revealed that those themes were dwarfed by the amount of feedback critical of the flag change process. From the submitted designs they found the most common colours were white, blue, red, black, and green. The most common elements incorporated into the flag designs were the Southern Cross, silver fern,
2015–16 New Zealand flag referendums Defence Force would not have been affected by any flag changes, nor would any New Zealand-based ships registered to foreign countries. The estimated cost of updating government flags and Defence Force uniforms is at least $2.69 million. Other unknown costs include updating government ships, updating trademarks and logos, publicity of the new flag, excess stock of old flags (including products and souvenirs containing it), and updating all flags, packaging, uniforms and marketing material in the private and sporting sectors. The government would not have provided compensation for the cost of adopting the new flag. Shortly after announcing the referendum, party