Virgin Galactic [...] Local authorities have confirmed that one of the two Scaled Composites pilots died during the accident”. This was in strong contrast to public communications previously released concerning the group's successful flights, which had routinely presented pilots, craft, and projects within the same organizational structures, as being "Virgin Galactic" flights or activities of "the Galactic team". The BBC's David Shukman commented that: “Even as details emerge of what went wrong, this is clearly a massive setback to a company hoping to pioneer a new industry of space tourism. Confidence is everything and this will not encourage the long list of
Branded environment structure and organization of space to help deliver their clients' identity attributes, personality and key messages. The creation of branded environments grew out of a movement within the practice of interior design in the 1990s that recognized that brand equity, or the perceived value in the identifying brand characteristics of an organization, could be applied to three-dimensional environments. Branded environment In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings. It uses space as a physical embodiment