Sugary drink tax drink has seen a decline in soda consumption by more than 20 percent. Philadelphia's tax of 1.5 cents/oz took effect on January 1, 2017. The Measure D soda tax was approved by 76% of Berkeley voters on 4 November 2014, and took effect on 1 January 2015 as the first such tax in the United States. The measure imposes a tax of one cent per ounce on the distributors of specified sugar-sweetened beverages such as soda, sports drinks, energy drinks, and sweetened ice teas but excluding milk-based beverages, meal replacement drink, diet sodas, fruit juice, and alcohol. The revenue generated
Brighton rallies are also hosted on the seafront. Groups of mods and rockers still bring their scooters and motorbikes to the city, but their gatherings are now much more sedate than the violent 1960s confrontations depicted in "Quadrophenia". Food and drink related festivals include the traditional Blessing of the Fisheries, where barbecued mackerel are eaten on the beach and the more recent Fiery Foods Chilli Festival. There is also a twice-yearly general food festival. The main Sussex beer festival is held in nearby Hove, and there is a smaller beer festival in the Hanover area. Brighton is the home of the