Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Slide rule Newton, he became involved in a vitriolic controversy over priority, with his one-time student Richard Delamain and the prior claims of Wingate. Oughtred's ideas were only made public in publications of his student William Forster in 1632 and 1653. In 1677, Henry Coggeshall created a two-foot folding rule for timber measure, called the Coggeshall slide rule, expanding the slide rule's use beyond mathematical inquiry. In 1722, Warner introduced the two- and three-decade scales, and in 1755 Everard included an inverted scale; a slide rule containing all of these scales is usually known as a "polyphase" rule. In 1815, Peter Mark