Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Minecraft sets based on "Minecraft". Two more sets based on the Nether and village areas of the game were released on 1 September 2013. A fourth Micro World set, the End, was released in June 2014. Six more, larger Lego minifigure scale, sets became available November 2014. Mojang collaborates with Jinx, an online game merchandise store, to sell "Minecraft" merchandise, such as clothing, foam pickaxes, and toys of creatures in the game. By May 2012, over 1 million dollars were made from "Minecraft" merchandise sales. T-shirts and socks were the most popular products. In March 2013 Mojang signed a deal with