Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Myriad (typeface) The University of Iowa and the primary typeface for University of Nevada, Reno and the University of Ottawa and Foxtranslate. Myriad Pro Light is also chosen by Visa Inc. as the official company font since 2014. Myriad Roman, Myriad Italic, and Myriad Headline are primary sans-serif fonts at The George Washington University. Two variants of Myriad MM are used as the primary typefaces for the Carl von Ossietzky University of Oldenburg (Germany). CBS affiliate KPHO and FOX affiliate WDRB use Myriad for their third-lower graphics. A variety of fonts from the Myriad family are used on most CT Transit schedules.