NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Wireless Application Protocol handsets. WAP saw major success in Japan. While the largest operator NTT DoCoMo did not use WAP in favor of its in-house system i-mode, rival operators KDDI (au) and SoftBank Mobile (previously Vodafone Japan) both successfully deployed WAP technology. In particular, J-Phone's Sha-Mail picture mail and Java (JSCL) services, as well as (au)'s chakuuta/chakumovie (ringtone song/ringtone movie) services were based on WAP. Like in Europe, WAP and i-mode usage declined in the 2010s as HTML-capable smartphones became popular in Japan. The adoption of WAP in the US suffered because many cell phone providers required separate activation and additional fees for