Coffee cup cup sizes. They are typically 225, 336, 460 and sometimes 570 ml. Slight variation is to be expected from coffeehouse to coffeehouse, but these sizes are the standard. These are the cups that house mochas, lattes, and other coffee drinks. These cups are also made of porcelain and shaped to encourage and aid in creating latte art. The cappuccino is served in its own cup, a 171 ml porcelain cup served on an accompanying saucer. The size of the cup reflects the traditional cappuccino, a drink with a 1:1:1 ratio. 57 ml espresso, 57 ml steamed milk, 57 ml integrated
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created