Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Righthand head rule Righthand head rule In generative morphology, the "righthand head rule" is a rule of grammar that specifies that the rightmost morpheme in a morphological structure is almost always the head in certain languages. What this means is that it is the righthand element that provides the primary syntactic and/or semantic information. The projection of syntactic information from the righthand element onto the output word is known as feature percolation. The righthand head rule is considered a broadly general and universal principle of morphology. In certain other languages it is proposed that rather than a righthand head rule, a lefthand head