Oswald the Lucky Rabbit was marketed as a Walt Disney creation. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010 as an Easter float. At the Magic Kingdom in Walt Disney World, a poster of Oswald can be seen at the Town Square Theater where Mickey Mouse is available for meet and greets. Also inside Mickey's meeting area, a doodle of Oswald and Mickey can be seen. Clothing products are also available at Disneyland Paris in Walt Disney Studios Park. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure that sells Oswald merchandise including
Oswald the Lucky Rabbit Hugh Harman and Rudolf Ising asked Universal head Carl Laemmle to remove Mintz, suggesting they would be the ones to continue the Oswald series. But Laemmle denied their requests and even terminated Mintz's contract, opting to have the Oswald cartoons produced right on the Universal lot instead. By a coincidence, Disney and Mintz each produced nine cartoons the first year and 17 the next, before Oswald was taken over by others. Laemmle selected Walter Lantz to produce the new series of Oswald shorts (the first of which was 1929's "Race Riot"). Lantz consulted Disney about Oswald and he gave Lantz