Markus Persson Markus Persson Markus Alexej Persson (; born 1 June 1979), better known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game "Minecraft" and for founding the video game company Mojang in 2010, alongside Carl Manneh and Jakob Porser. Persson's principal venture for founding Mojang was "Minecraft" which gained popularity and support since its tech demo in 2009. Since then, he has gained significant notability within the video game industry, winning multiple awards and establishing relations with the industry's figureheads. He retained his position as the lead designer of "Minecraft"
Minecraft: Story Mode team to brainstorm the idea for a "Minecraft"-related game, given that the game was essentially a "blank canvas" for storytelling, according to Job Stauffer, and would create an interesting challenge. The two groups recognized the amount of fan-generated narrative content that existed in the way of YouTube videos and other media forms that demonstrated the potential for storytelling in the game. Many on Telltale's staff were also already fans of "Minecraft", with a private server that they played on, with some of the incidents that occurred on there becoming ideas for the game's story. Telltale began negotiations with Mojang in