Oswald the Lucky Rabbit was marketed as a Walt Disney creation. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010 as an Easter float. At the Magic Kingdom in Walt Disney World, a poster of Oswald can be seen at the Town Square Theater where Mickey Mouse is available for meet and greets. Also inside Mickey's meeting area, a doodle of Oswald and Mickey can be seen. Clothing products are also available at Disneyland Paris in Walt Disney Studios Park. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure that sells Oswald merchandise including
Oswald the Lucky Rabbit the show, “Oh My, Ortensia”. During the 1920s, the Oswald shorts, as well as Oswald himself, proved extremely popular and had received substantial critical acclaim. The "Film Daily" noted that the series was "one of the best sellers of the 'U[niversal]' short subject program." According to "The Moving Picture World", Oswald had "accomplished the astounding feat of jumping into the first-run favor overnight". With the release of "Trolley Troubles", the "Film Daily" wrote, "As conductor on a 'Toonerville' trolley, Oswald is a riot. This ... you can book on pure faith, and our solem word that they have the goods."