Facebook like button something that’s just so simple about the ‘like’ button’ ... but giving people more ways of expressing more emotions would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button isn't appropriate, he said that Facebook had "no plans" to introduce a dislike button. In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button",
Facebook like button News Feeds. The paper's author observes that adjustments in Facebook algorithms have reduced organic reach for non-paying business pages (that have at least 500,000 Likes) from 16 percent in 2012 down to 2 percent in February 2014. A lawsuit was filed in 2010 claiming that Facebook should not allow minors to "like" advertising. Facebook said the suit was "completely without merit". Research shows that Facebook likes can be automatically processed to infer intimate details about an individual, such as sexual orientation, political and religious views, race, substance use, intelligence, and personality. Effectively, individual views and preferences can be revealed even