NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Mobile phone industry in Japan Mobile phone industry in Japan The Japanese mobile phone industry is one of the most advanced in the world. As of July 31, 2013 there were 139,180,300 mobile phones in use in Japan. This is 110 percent of Japan's total population according to the Ministry of Internal Affairs and Communications. In Japanese, are often referred to as simply or for short. There are four cellular service operators in Japan. Willcom is the last PHS Personal Handy-phone System service operator. DoCoMo was spun off in 1991 from Nippon Telegraph and Telephone (NTT), NTT DoCoMo first offered its second-generation service known as