NTT Docomo language being adopted around the world was first created by NTT DoCoMo. The first emoji was created in 1998 or 1999 by Shigetaka Kurita, who was part of the team working on NTT DoCoMo's i-mode mobile Internet platform. The first set of 176 12×12 pixel emoji was created as part of i-mode's messaging features to help facilitate electronic communication, and to serve as a distinguishing feature from other services. NTT Docomo has a wide range of foreign investments. However, NTT Docomo was not successful in investing in foreign carriers. Docomo had invested very large multibillion-dollar amounts in KPN, KT Freetel,
SoftBank Group Java services based on JSCL, modeled after NTT DoCoMo's DoJa based i-appli. In October 2001, the British mobile phone group Vodafone increased its share to 66.7% of Japan Telecom and 69.7% of J-Phone. On 1 October 2003, the name of the company and the service brand was officially changed to Vodafone, with the division called Vodafone K.K. or Vodafone Japan. The growth and success of the company during this period is due in large part to then president Bill Morrow. However, in January 2005, Vodafone Japan lost 58,700 customers and in February 2005 lost 53,200 customers, while competitors NTT DoCoMo