Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit Oswald ears, shirts, coats, mugs and key-chains. An Oswald costumed character showed up at the parks in Florida and California on the day Disney reacquired Oswald, but made no further appearances at the time. In 2010, Tokyo Disneyland produced a float featuring Oswald for their first Easter holiday event. In 2011, Oswald appeared with other old Disney characters on the Construction walls for Disney California Adventure Park's new entrance. In 2011, Oswald appeared on a poster as a magician's rabbit in Town Square Theater in Magic Kingdom park. In 2011, Oswald appeared on various items of clothing available for purchase