Latte English-speaking countries "latte" is shorthand for "caffelatte" or "caffellatte" (from "caffè e latte", "coffee and milk"), which is similar to the French "café au lait", the Spanish "café con leche", the Catalan "cafè amb llet" or the Portuguese "galão." The Caffe Mediterraneum in Berkeley, California claims Lino Meiorin, one of its early owners, "invented" and "made the latte a standard drink" in the 1950s. The latte was popularized in Seattle, Washington in the early 1980s and spread more widely in the early 1990s. In northern Europe and Scandinavia, a similar "trend" started in the early 1980s as "café au lait"
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created