Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
San Francisco Bicycle Coalition San Francisco Bicycle Coalition The San Francisco Bicycle Coalition (SFBC) is a California 501(c)(4) nonprofit public-benefit corporation established to "transform San Francisco's streets and neighborhoods into more livable and safe places by promoting the bicycle for everyday transportation." Founded in 1971, dormant through much of the 1980s, and re-founded in 1990, the SFBC in 2011 has a dues-paying membership of over 12,000 and is considered to be one of the most influential membership-based advocacy organizations in San Francisco. The San Francisco Bicycle Coalition was founded by Jack Murphy in 1971 with the sole mission of "promoting the bicycle for everyday