Facebook like button something that’s just so simple about the ‘like’ button’ ... but giving people more ways of expressing more emotions would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button isn't appropriate, he said that Facebook had "no plans" to introduce a dislike button. In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button",
Criticism of Facebook content using Facebook's video platform, and in some cases, achieving higher levels of engagement and views than the original YouTube post. Videos hosted by Facebook are given a higher priority and prominence within the platform and its user experience (including direct embedding within the News Feed and pages), giving a disadvantage to posting it as a link to the original external source. In August 2015, Facebook announced a video-matching technology aiming to identify reposted videos, and also stated its intention to improve its procedures to remove infringing content faster. In April 2016, Facebook implemented a feature known as "Rights Manager",