TuneCore a "cash-flow" crisis in 2012. Price has sued TuneCore for severance compensation and has alleged that the company may have been insolvent, an accusation that the company appears to dispute. Tunecore was acquired by Denis Ladegaillerie's Believe Digital in April 2015. The acquisition opened up artists' access to Believe Digital’s wider distribution network and label services. Both of the companies remained operationally separate, while jointly claiming to represent of 25 to 30 percent of the new music uploaded to iTunes each day. After the acquisition, TuneCore and Believe used their newly increased leverage in negotiations with digital services including Spotify
Deezer of just 875,000 euros, not enough to pay its licensing fees. In July 2008, the company began running ads itself through advertising agency Deezer Media; in October, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million. The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs. On 5 November 2009, Deezer launched a new three-tier service model. While continuing basic free web streaming, the