Emerging power power; geography, population, economy, resources, military, diplomacy and national identity. Traditionally, only great powers or superpowers have succeeded in all seven dimensions of state power. The BRICS are often cited as being emerging powers, but at varying stages of development and of varying degrees of potential. For example, Russia, which was once a superpower, is now re-emerging in some aspects of state power following the fall of the Soviet Union. China and India are emerging as potential superpowers, while Brazil is emerging as a possible great power. The term emerging power is often used to delineate the following countries: Although
Winning in Emerging Markets result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." Dominic Barton, Worldwide Managing Director of McKinsey & Company, stated "Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." The founder and Chairman of Infosys, N.R. Narayana Murthy, reviewed the book saying "Emerging markets have piqued the interest of many