Deezer France. Almost immediately after the partnership began, the rate of users signing up for Deezer's premium services went from 6,000 a month to 100,000; by January 2011, 500,000 people were subscribing to the service, with the million-subscriber mark reached in the middle of 2011, half a year ahead of schedule. The two companies expanded their partnership in September 2011 to include Orange contract customers in the United Kingdom. Also in September, Deezer added Facebook integration to its service, allowing users to send music to one another via that social media service. Deezer was launched in France in 2007. On 7
Deezer of just 875,000 euros, not enough to pay its licensing fees. In July 2008, the company began running ads itself through advertising agency Deezer Media; in October, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million. The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs. On 5 November 2009, Deezer launched a new three-tier service model. While continuing basic free web streaming, the