Salsa music Caribbean, and New York cultures and musics, with no mention of Cuba. In one scene, the Afro-Cuban folkloric genres of batá and rumba are shown being performed in Puerto Rico, implying that they originated there. In advancing the concept of salsa as a musical "sauce", containing many different ingredients from various cultures mixed together, some point to the occasional use of non-Cuban forms in salsa, such as the Puerto Rican bomba. The percentage of salsa compositions based in non-Cuban genres is low though, and despite an openness to experimentation and a willingness to absorb non-Cuban influences, - such as Jazz
Salsa music those who strongly identify with salsa as a music and culture distinct from its Cuban primogenitor. The concept of "salsa music" which began as a marketing ploy created by Izzy Sanabria was successfully exploited by Fania Records, then eventually took on a life of its own, organically evolving into an authentic pan-Latin American cultural identity. Music professor and salsa trombonist Christopher Washburne writes: This pan-Latino association of salsa stems from what Felix Padilla labels a 'Latinizing' process that occurred in the 1960s and was consciously marketed by Fania Records: 'To Fania, the Latinizing of salsa came to mean homogenizing the