I Hate the Internet Four, The Incredible Hulk, and Dr. Doom. Kirby is described as being “...the individual most screwed by the American comic book industry. Kobek describes the American comic book industry as “the perfect distillation of all the corrupt and venal behavior inherent in unregulated capitalism.” He worked-for-hire for Marvel Comics. In the novel work-for-hire was described as “one of the many bad deals that businesses offered to creative people ... we pay you enough to eat and we keep everything you create.” While working for Marvel, Kirby created Captain America, the Fantastic Four, the original X-Men, the Avengers, Thor, Loki, Iron
World War Hulk: X-Men that he endured in interplanetary exile and is humbled. Xavier admits that he wouldn't have agreed to shoot the Hulk into space permanently, but would've sent him there while the Illuminati searched for a cure. Acknowledging this as well as other mistakes that have hurt his X-Men in the past, Xavier surrenders to the Hulk willingly, but the gathered Astonishing X-Men refuse to give him up without a fight. A second fight breaks out with Cyclops, Emma Frost, Wolverine, Beast, Shadowcat, Colossus and Lockheed against the Hulk. Again like in the previous issue Hulk defeats each member of the team.