United States v. Apple Inc. Apple must pay $450 million. In this case, the court applied the per se doctrine to vertical pricing conduct which had not been the doctrine since Leegin Creative Leather Products, Inc. v. PSKS, Inc.. Leegin suggested that vertical conduct be judged independently under the rule of reason even in the presence of both vertical and horizontal parties. This may lead to more stringent antitrust treatment to actors in vertical relationships. United States v. Apple Inc. United States of America v. Apple Inc., et al., 12 Civ. 2862 (DLC), was a US antitrust case in which the Court held that Apple
Criticism of Apple Inc. has also been criticized for its methods of tightly controlling information regarding product launches, deliberately passing out misinformation in an effort to find leakers and keep the media unsure of Apple Inc.'s current developments. Therefore, Apple's methods result in more hype surrounding product launches. In some cases, Apple deliberately leaks information to the public to gauge potential viability of products such as the iPad. Many attribute Apple's secrecy to Steve Jobs' reclusive nature where "he has always kept things close to the vest...and only confided in relatively few people." With regard to leaked information about new Apple products, Apple has