Vouvray (wine) blanc grape, known locally as "Pineau de la Loire", is believed to have originated in the Anjou wine region sometime in the 9th century and from there eventually migrated to Vouvray. In the 16th and 17th century, Dutch merchants oversaw the plantings of many vineyards in the area to be used for wine trade with markets in London, Paris and Rotterdam. Grapes from all over Touraine were brought together in a mass blending labeled simply as "Vouvray". Wine cellars were built in the region from caves created from the excavation of tuffeau rocks used to build the Châteaux of the
Loire funded by government and public bodies, such as the Établissement Publique Loire (EPL), a public institution which had formerly advocated large-scale dam projects on the river. The Loire Valley () lies in the middle stretch of the river, extends for about and comprises an area of roughly . It is also known as the "Garden of France" – due to the abundance of vineyards, fruit orchards, artichoke, asparagus and cherry fields which line the banks of the river – and also as the "cradle of the French language". It is also noteworthy for its architectural heritage: in part for its