IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone 5S for preorder on September 13, 2013, the iPhone 5S was not available for preorder. Both devices were released on September 20, 2013. While most of the promotion focused on Touch ID, the 64-bit Apple A7 processor was also a highlight during the event. Schiller then showed demos of "Infinity Blade III" to demonstrate the A7's processing power and the device's camera using untouched photographs. The release of iOS 7 on September 18, 2013 was also announced during the keynote. The iPhone 5S was released on September 20, 2013, in the United States, United Kingdom, Canada, China, France, Germany, Australia, Japan,