I Hate the Internet Four, The Incredible Hulk, and Dr. Doom. Kirby is described as being “...the individual most screwed by the American comic book industry. Kobek describes the American comic book industry as “the perfect distillation of all the corrupt and venal behavior inherent in unregulated capitalism.” He worked-for-hire for Marvel Comics. In the novel work-for-hire was described as “one of the many bad deals that businesses offered to creative people ... we pay you enough to eat and we keep everything you create.” While working for Marvel, Kirby created Captain America, the Fantastic Four, the original X-Men, the Avengers, Thor, Loki, Iron
World War Hulk: X-Men tries to stop the Hulk, but is easily thrown aside into the mansion's grave yard. Mercury then reasons with the Hulk, telling him about the events of M-Day and saying that they understand his hurt and anger on the basis of their own suffering as mutants. Hulk relents and leaves without the Professor, reasoning that Xavier himself is in his own hell based on his own mistakes and that the X-Men have already suffered too much already. While the X-Men tend to the wounded, Cyclops finally forgives Professor X for not telling him about Vulcan and Juggernaut takes his leave