Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit property because of an internal design document for a video game, which would ultimately become "Epic Mickey". Walt Disney's daughter, Diane Disney Miller, issued the following statement after the deal was announced: Around the same time, the Kansas City Chiefs and New York Jets made a similar deal, the Chiefs giving the Jets a draft pick as compensation for releasing coach Herm Edwards from his contract. Referring to this trade, Michaels said: In January 2007, a T-shirt line from Comme des Garçons seems to have constituted the first new Disney Oswald merchandise. Following in December was a two-disc DVD set,