Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Myriad (typeface) The University of Iowa and the primary typeface for University of Nevada, Reno and the University of Ottawa and Foxtranslate. Myriad Pro Light is also chosen by Visa Inc. as the official company font since 2014. Myriad Roman, Myriad Italic, and Myriad Headline are primary sans-serif fonts at The George Washington University. Two variants of Myriad MM are used as the primary typefaces for the Carl von Ossietzky University of Oldenburg (Germany). CBS affiliate KPHO and FOX affiliate WDRB use Myriad for their third-lower graphics. A variety of fonts from the Myriad family are used on most CT Transit schedules.