Death of a Salesman his standards. The models of business success provided in the play all argue against Willy's "personality theory." One is Charley, Willy's neighbor and apparently only friend. Charley has no time for Willy's theories of business, but he provides for his family and is in a position to offer Willy a do-nothing job to keep him bringing home a salary. (Bloom 51) "Death of a Salesman" first opened on February 10, 1949, to great success. Drama critic John Gassner wrote that “the ecstatic reception accorded "Death of Salesman" has been reverberating for some time wherever there is an ear for theatre,
Willy Loman rope". Lowry described the production as depicting "the end of a man when his dream world is shattered". Creator Arthur Miller described the role as one for a large character in a small physical body and noted he had difficulty finding the right actor at first. The part was originally written for a physically small man with Willy at one point saying to his wife "I'm short. I'm very foolish to look at." When Cobb was cast, the line was changed to "I'm fat. I'm very foolish to look at," and a reference to Willy being called a "shrimp" was