Oswald the Lucky Rabbit time, Felix the Cat and Krazy Kat. Universal was given the right to name the rabbit and it selected a name out of a hat. The first Oswald cartoon, "Poor Papa", was rejected by the Universal studio heads for its poor production quality and the sloppiness and age of Oswald. Disney, together with Iwerks, decided to create a second cartoon titled "Trolley Troubles" featuring a much younger, neater Oswald. The short, released on September 5, 1927, officially launched the series and proved to be Disney's greatest success to date. The storyline for Poor Papa was reused in a Mickey Mouse
Oswald the Lucky Rabbit ideas from Disney and supports gaming mechanics such as PlayStation Move. Shortly after the rabbit starred in a series of twenty-six black and white animated silent shorts between 1927 and 1928, he became the first Disney character to successfully sell merchandise: a chocolate-covered marshmallow candy bar, a stencil set, and a pin-backed button. However, Disney lost the rights to Oswald shortly thereafter and the production of merchandise was put to a halt. Not long before Disney regained the rights to Oswald, Universal started marketing the character actively overseas. Disney slowly reintroduced him with merchandise such as shirts, figurines and a