Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond since his mother was still alive when he died in 1561 and little is known of him before around 1540. It has been suggested that the first Roman types designed by Claude Garamond were a set created for Robert Estienne and first used by him around 1530-3, that were the first typefaces used in Paris to copy the Manutius model. However, Vervliet suggests that these 'Estienne typefaces' were not designed by Garamond and that his career began somewhat later. Vervliet suggests that the creator of this set of typefaces to a unified design may have been a 'Master Constantin', recorded