Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond Greek and Hebrew). If Garamond ever distributed specimens of his typefaces as later punchcutters and typefounders did, they apparently do not survive. While some records such as Christophe Plantin's exist of what exact types were cut by Garamond himself, many details of his career remain uncertain: early estimates placed Garamond’s date of birth 1480, but modern opinion proposes much later estimates. A document called the Le Bé Memorandum (based on the memories of Guillaume Le Bé, but collated by one of his sons around 1643) suggests that Garamond finished his apprenticeship around 1510. This is considered unlikely by modern historians