Billionaire space race the 2016 International Astronautical Congress in Guadalajara, Mexico, Blue Origin President Rob Meyerson elaborated on the Bezos vision previously outlined in the New Glenn announcement. The Blue Origin New Armstrong would be similar in function to the SpaceX Interplanetary Transport System that Elon Musk unveiled at the same conference. Blue Origin and Virgin Galactic are in the same market, suborbital space tourism, with New Shepard and SpaceShipTwo (Tier 1b), respectively. They are in a race to be first to launch paying customers on short spaceshots, with rival technological philosophies of space capsules and spaceplanes, respectively Virgin Galactic and SpaceX support
Space tourism returned aboard Soyuz TM-11. As of 2018, no suborbital space tourism has yet occurred, but since it is projected to be more affordable, many companies view it as a money-making proposition. Most are proposing vehicles that make suborbital flights peaking at an altitude of . Passengers would experience three to six minutes of weightlessness, a view of a twinkle-free starfield, and a vista of the curved Earth below. Projected costs are expected to be about $200,000 per passenger. At the end of the 1990s, MirCorp, a private venture that was by then in charge of the space station, began seeking