Billionaire space race the 2016 International Astronautical Congress in Guadalajara, Mexico, Blue Origin President Rob Meyerson elaborated on the Bezos vision previously outlined in the New Glenn announcement. The Blue Origin New Armstrong would be similar in function to the SpaceX Interplanetary Transport System that Elon Musk unveiled at the same conference. Blue Origin and Virgin Galactic are in the same market, suborbital space tourism, with New Shepard and SpaceShipTwo (Tier 1b), respectively. They are in a race to be first to launch paying customers on short spaceshots, with rival technological philosophies of space capsules and spaceplanes, respectively Virgin Galactic and SpaceX support
Branded environment Branded environment In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings. It uses space as a physical embodiment of the brand to create a ‘brand space’ . This is achieved through ‘architecture, interiors, lighting, graphics, landscape’ in spaces such as retail stores, showrooms, trade-fair booths and office environments. Components of a branded environment can include finish materials, environmental graphics, way-finding devices and signage and identity systems. Creators of branded environments leverage the effect of the physical