Latte art milk has been poured, rather than during the pour. Some controversy exists within the coffee community as to whether or not there is excessive focus on latte art amongst baristas. The argument is that too much focus on the superficial appearance of a drink leads some to ignore more important issues, such as taste. This is especially relevant with new baristas. There are two main types of latte art: free pouring (pattern created during the pour) and etching (using a tool to create a pattern after the pour). Free pouring is far more common in American cafés, and requires little
Mellower Coffee factory was established with QS certification to engage in the retail sale of roasted coffee beans. In 2014, The most influential coffee champions of China and South Korea and champions from the Latte Art Championship joined Mellower Coffee. In October of that year, Mellower Coffee welcomed the opening of the flagship stores in Xintiandi (Shanghai) and Kunming. Meanwhile, the phase I SCAE courses were given at the Mellower Coffee Academy. In February 2015, the creative drink "Sweet Little Rain" was an immediate upon its launch. In March, retail coffee products—including roasted coffee beans, drip coffee and bag coffee—became available in