Deezer company also introduced two subscription services—users paying €4.99 monthly received higher-quality music without ads, and users paying €9.99 monthly gained access to downloadable applications for computers, as well as Android, BlackBerry, and iOS mobile devices. In January 2010, the company's CEO and co-founder, Jonathan Benassaya, was replaced as CEO by Axel Dauchez, after fewer than 15,000 of Deezer's 12 million users signed up for its subscription services. In August 2010, mobile operator Orange partnered with Deezer in a deal to include free access to Deezer Premium, the highest tier of Deezer's streaming packages, with some of Orange's telecommunications contracts in
Deezer 2013 partnerships with LG Electronics, Samsung Electronics, and Toshiba that saw Deezer apps made available on smart TV platforms, along with a new brand identity developed in association with the illustrator mcbess. Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio, and API upgrades, a new, exclusive beta version of its mobile app for Android users, and the new Deezer app for Windows 8. April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember a user's most played tracks, even