Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Jacques Nathan Garamond the Museum of Modern Art and the Smithsonian American Art Museum. Jacques Nathan Garamond Jacques Nathan-Garamond (26 March 1910 - 25 February 2001) was a French graphic designer. His birth name was Jacques Nathan. During the Second World War, he changed his last name to Garamond, and used his actual name of Nathan as a middle name. He studied at the École nationale supérieure des arts décoratifs, and served as Director of Contemporary Architecture prior to commencing his career as a designer. After the war, he became a graphic artist, whose work included the posters for a 1949 UNESCO exposition