Conflict-of-interest editing on Wikipedia material about Nike on Twitter. The ASA found that the content of certain tweets from two footballers had been "agreed with the help of a member of the Nike marketing team." The tweets were not clearly identified as Nike marketing communications, and were therefore in breach of the ASA's code. In December 2005, it was noticed that Wikipedia co-founder Jimmy Wales had edited his own Wikipedia entry. According to public logs, he has edited his biography 19 times, as of 9 September 2013, seven times altering information about whether Larry Sanger was a co-founder of Wikipedia. It was also revealed
Jimmy Wales traveled outside North America prior to the site's founding, his participation in the Wikipedia project has seen him flying internationally on a near-constant basis as its public face. When Larry Sanger left Wikipedia, Wales's approach was different from Sanger's. Wales was fairly hands-off. Despite involvement in other projects, Wales has denied intending to reduce his role within Wikipedia, telling "The New York Times" in 2008 that "Dialing down is not an option for me ... Not to be too dramatic about it, but, 'to create and distribute a free encyclopedia of the highest possible quality to every single person on