William Lever, 1st Viscount Leverhulme who came to resent 'manufacturing pictures for the market'). The painting was previously owned by his competitor, A & F Pears, who used paintings such as "Bubbles" by John Everett Millais to promote its products. Much of Leverhulme's art collection is displayed in the gallery which houses one of the finest formed by an industrialist in England. A.N. Wilson from the Mail Online, January 2010, remarked, "The altruism of Leverhulme or the Cadbury family are in sad contrast to the antisocial attitude of modern business magnates, who think only of profit and the shareholder." William Lever made the celebrated observation
Profit impact of marketing strategy Profit impact of marketing strategy The profit impact of market strategy (PIMS) database "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage": Tom Peters and Nancy Austin. It was developed with the intention of providing empirical evidence of which business strategies lead to success, across different industries. Data from the study is used to craft strategies in strategic management and marketing strategy. The study identified several strategic variables that typically influence profitability. Some of the most important strategic variables studied were market share, product quality, investment intensity, and service quality, (all