Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Octet rule and used it to help formulate his cubical atom model and the "rule of eight", which began to distinguish between valence and valence electrons. In 1919 Irving Langmuir refined these concepts further and renamed them the "cubical octet atom" and "octet theory". The "octet theory" evolved into what is now known as the "octet rule". The quantum theory of the atom explains the eight electrons as a closed shell with an sp electron configuration. A closed-shell configuration is one in which low-lying energy levels are full and higher energy levels are empty. For example, the neon atom ground state has