Kendal Mint Cake confectioners based in Kendal, supposedly left the boiled solution for glacier mints overnight and it turned cloudy and solidified. The 'mint cake' was then discovered in the morning. Wiper began producing mint cake, with several other confectioneries following suit. After Joseph Wiper emigrated to Canada in 1912 his great-nephew, Robert Wiper, took over the family business. Robert Wiper marketed Kendal mint cake as an energy snack used on famous expeditions, including the Imperial Trans-Antarctic Expedition led by Sir Ernest Shackleton, which largely led to its rise in international popularity amongst mountaineers and hikers. Romney's was founded in 1918, and used
Confetti Cake in 1989 when the Pillsbury Company introduced a new type of cake called "Funfetti" Cake. This was a white cake mix with multicolored sprinkles mixed into the batter. The cake's unique look was meant to target the demographic of children. The cake soon gained popularity and in 1990 Betty Crocker introduced a cookie that was to be eaten with icing that had sprinkles mixed into it, called Dunk-a-roos. Although the cake is generally served with a plain frosting, Pillsbury also offers "funfetti" frosting, with rainbow sprinkles added. Pillsbury owns the trademark to "Funfetti" so the cake in general is called