Markus Persson Markus Persson Markus Alexej Persson (; born 1 June 1979), better known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game "Minecraft" and for founding the video game company Mojang in 2010, alongside Carl Manneh and Jakob Porser. Persson's principal venture for founding Mojang was "Minecraft" which gained popularity and support since its tech demo in 2009. Since then, he has gained significant notability within the video game industry, winning multiple awards and establishing relations with the industry's figureheads. He retained his position as the lead designer of "Minecraft"
Minecraft and has never been commercially advertised except through word of mouth, and various unpaid references in popular media such as the "Penny Arcade" webcomic. By April 2011, Persson estimated that "Minecraft" had made €23 million (US$33 million) in revenue, with 800,000 sales of the alpha version of the game, and over 1 million sales of the beta version. In November 2011, prior to the game's full release, "Minecraft" beta surpassed 16 million registered users and 4 million purchases. By March 2012, "Minecraft" had become the 6th best-selling PC game of all time. , the game has sold 17 million copies