Gérard Moussay early 1970’s, they were around 40 000 including Cam inhabitants in the neighbourhood (Phan Ri). Two thirds of this population "follow a religion which was no doubt Brahmanism in the past but it is now only a distant souvenir of the religion coming from India". The last third are the so-called Banis who are descendants of Cam families who have opted for Islam since 14th or 15th century. These two communities have their villages, theirs clergies, their own rites. They don’t get married between them but keeping their relationship (same Cam calendar and some formal occasions). A small part of
Winning in Emerging Markets Winning in Emerging Markets Winning In Emerging Markets: A Roadmap for Strategy and Execution is a book written by Harvard Business School professors, Tarun Khanna and Krishna Palepu. It was published in 2010 by Harvard Business School Press. In "Winning in Emerging Markets", Tarun Khanna and Krishna Palepu outline a practical framework for developing emerging market strategies; based not on broad categorical definitions like geography, but on a structural understanding of these markets. Their framework describes how “institutional voids” - the absence of intermediaries like market research firms and credit card systems to efficiently connect buyers and sellers - create