Premiership of Narendra Modi National Health Mission, and received less funds than in previous years. Modi initially appointed Harsh Vardhan, a doctor and an advocate of tobacco control, minister of health. However, Vardhan was removed in November 2015. The government also proposed introducing stricter packaging laws for tobacco, but this effort was postponed because of the efforts of the tobacco lobby. On 2 October 2014, Modi launched the Swachh Bharat Abhiyan ("Clean India") campaign. The states goals of the campaign included eliminating open defecation, eliminating manual scavenging, and improving waste management practices. The campaign was announced on the anniversary of Mahatma Gandhi's birthday, and
Narendra Modi enacted policies aligned with Hindutva after the election of Modi as Prime Minister. The government of Maharashtra banned the killing of cows in 2014. The Modi administration has generally avoided directly supporting policies related to a Hindutva agenda. There has been an increase in the activities of a number of other Hindu nationalist organisations, sometimes with the support of the government. The incidents included a Hindu religious conversion programme, a campaign against the alleged Islamic practice of "Love Jihad", and attempts to celebrate Nathuram Godse, the assassin of Mahatma Gandhi, by members of the right wing Hindu Mahasabha. The attempts