Oswald the Lucky Rabbit was marketed as a Walt Disney creation. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010 as an Easter float. At the Magic Kingdom in Walt Disney World, a poster of Oswald can be seen at the Town Square Theater where Mickey Mouse is available for meet and greets. Also inside Mickey's meeting area, a doodle of Oswald and Mickey can be seen. Clothing products are also available at Disneyland Paris in Walt Disney Studios Park. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure that sells Oswald merchandise including
Oswald the Lucky Rabbit can be spotted on the exit of "The Seven Dwarves" ride at Magic Kingdom, Orlando. He is carved into a tree near the exit door. On April 1, 2014, a new Oswald costumed character began meet-and-greets at Tokyo DisneySea. On September 14, 2014, Oswald began making appearances on Buena Vista Street at Disney California Adventure. As of October 4, 2017, Oswald now has a Service Station at Disney California Adventure and has been spotted making appearances. On June 2, 2018 at the FanDaze event Oswald’s spouse, Ortensia accompanied him as a VIP guest In Disneyland Paris. They also performed in