William Lever, 1st Viscount Leverhulme who came to resent 'manufacturing pictures for the market'). The painting was previously owned by his competitor, A & F Pears, who used paintings such as "Bubbles" by John Everett Millais to promote its products. Much of Leverhulme's art collection is displayed in the gallery which houses one of the finest formed by an industrialist in England. A.N. Wilson from the Mail Online, January 2010, remarked, "The altruism of Leverhulme or the Cadbury family are in sad contrast to the antisocial attitude of modern business magnates, who think only of profit and the shareholder." William Lever made the celebrated observation
Category management management of product groups through trade partnerships which aims to maximize sales and profit by satisfying consumer and shopper needs" (Institute of Grocery Distribution) ".. marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU)." (Business Dictionary) The Nielsen definition, published in 1992, was a little ahead of its time in that customising product offerings on a store by store basis is logistically difficult and is now not considered a necessary part of category management; it is a concept now referred to as micromarketing. Nevertheless, most