Deezer 21 December, Deezer announced a new service level offering two hours of free, ad-supported music streaming a month, available to users worldwide, the company's first free music streaming service outside France. CEO Dauchez said that Deezer was also looking for a partner to introduce service in the United States, who was "able to provide us with a significant volume of subscribers" to help offset what he called the "unbelievably high" costs of entering the US market. As of December 2012, Deezer had about three million users paying for subscriptions, out of a monthly active user base of about seven million,
Deezer 2013 partnerships with LG Electronics, Samsung Electronics, and Toshiba that saw Deezer apps made available on smart TV platforms, along with a new brand identity developed in association with the illustrator mcbess. Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio, and API upgrades, a new, exclusive beta version of its mobile app for Android users, and the new Deezer app for Windows 8. April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember a user's most played tracks, even