Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Triple product rule Triple product rule The triple product rule, known variously as the cyclic chain rule, cyclic relation, cyclical rule or Euler's chain rule, is a formula which relates partial derivatives of three interdependent variables. The rule finds application in thermodynamics, where frequently three variables can be related by a function of the form "f"("x", "y", "z") = 0, so each variable is given as an implicit function of the other two variables. For example, an equation of state for a fluid relates temperature, pressure, and volume in this manner. The triple product rule for such interrelated variables "x", "y", and "z"