William Lever, 1st Viscount Leverhulme who came to resent 'manufacturing pictures for the market'). The painting was previously owned by his competitor, A & F Pears, who used paintings such as "Bubbles" by John Everett Millais to promote its products. Much of Leverhulme's art collection is displayed in the gallery which houses one of the finest formed by an industrialist in England. A.N. Wilson from the Mail Online, January 2010, remarked, "The altruism of Leverhulme or the Cadbury family are in sad contrast to the antisocial attitude of modern business magnates, who think only of profit and the shareholder." William Lever made the celebrated observation
William Lever, 1st Viscount Leverhulme In 1886, together with his brother, James, he established Lever Brothers, which was one of the first companies to manufacture soap from vegetable oils, and which is now part of the Anglo-Dutch transnational business Unilever. In politics, Lever briefly sat as a Liberal MP for Wirral and later, as Lord Leverhulme, in the House of Lords as a Peer. He was an advocate for expansion of the British Empire, particularly in Africa and Asia, which supplied palm oil, a key ingredient in Lever's product line. An aspiring patron of the arts, Lever began collecting artworks in 1893 when he bought