Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Looney 11 rule to a factor close to the square root of two, thus the above rule. The intensity of visible sunlight striking the surface of the Moon is essentially the same as at the surface of the Earth. The albedo of the Moon's surface material is lower (darker) than that of the earth's surface, and the Looney 11 rule increases exposure by one stop versus the Sunny 16 rule. Many photographers simply use the f/16-based Sunny 16 rule, unmodified, for lunar photographs. Looney 11 rule In lunar photography, the Looney 11 rule (also known as the Looney f/11 rule) is a method