Vouvray (wine) blanc grape, known locally as "Pineau de la Loire", is believed to have originated in the Anjou wine region sometime in the 9th century and from there eventually migrated to Vouvray. In the 16th and 17th century, Dutch merchants oversaw the plantings of many vineyards in the area to be used for wine trade with markets in London, Paris and Rotterdam. Grapes from all over Touraine were brought together in a mass blending labeled simply as "Vouvray". Wine cellars were built in the region from caves created from the excavation of tuffeau rocks used to build the Châteaux of the
Loire In 1992, they aided the ‘Loire Nature’ project, which received funds of some $US 9 million under the EU's ‘LIFE’ programme until 1999, embarking upon restoration to the river's ecosystems and wildlife. That year, the Upper Loire Valley Farmers Association was also established through a partnership between SOS Loire Vivante and a farmers’ union to promote sustainable rural tourism. The French government adopted the Natural Loire River Plan (Plan Loire Grandeur Nature) in January 1994, initiating the decommissioning of three dams on the river. The final dam was decommissioned by Électricité de France at a cost of 7 million francs