Marsala wine "solera" system used to produce Sherry in Jerez, Spain. Woodhouse recognized that the "in perpetuum" process raised the alcohol level and alcoholic taste of this wine while also preserving these characteristics during long distance sea travel. Woodhouse further believed that fortified Marsala would be popular in England. Marsala indeed proved so successful that Woodhouse returned to Sicily and, in 1796, began its mass production and commercialization. In 1806, it was Benjamin Ingham (1784–1861), arriving in Sicily from Leeds, who opened new markets for Marsala in Europe and the Americas. In 1833, the entrepreneur Vincenzo Florio, a Calabrese by birth and
Madeira wine Wine. The rest of the 20th century saw a downturn for Madeira, both in sales and reputation, as low quality "cooking wine" became primarily associated with the island—much as it had for Marsala. In 1988, the Symington family of Portugal invested in the Madeira Wine Company which owned many of the Madeira brand names. They asked Bartholomew Broadbent to re-launch Madeira and create a market for it again in America, which he did in 1989, establishing a firm rebirth of Madeira. Towards the end of 20th century, some producers started a renewed focus on quality—ripping out the hybrid and American