Billionaire space race (SEDS). Later, Jeff Bezos became a chapter president of SEDS. In the 1990s, Diamandis, dissolute with the state of space development, decided to spur it on and spark the suborbital space tourism market, by initiating a prize, the X Prize. This led to Paul Allen becoming involved in the competition, creating the Scaled Composites Tier One platform of SpaceShipOne and White Knight One which won the Ansari X-Prize in the 2000s. The technology of the winning entrant was then licensed by Richard Branson's Virgin Group as a basis to found Virgin Galactic. The base techniques of Tier One also form
Branded environment structure and organization of space to help deliver their clients' identity attributes, personality and key messages. The creation of branded environments grew out of a movement within the practice of interior design in the 1990s that recognized that brand equity, or the perceived value in the identifying brand characteristics of an organization, could be applied to three-dimensional environments. Branded environment In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings. It uses space as a physical embodiment