Live-action animated film match with a live kitten. In a variation from this and inspired to do so Walt Disney's first directorial efforts, years before Oswald the Lucky Rabbit was born in 1927 and Mickey Mouse in 1928, were the live-action animated "Alice Comedies" cartoons, in which a young live-action girl named Alice interacted with animated cartoon characters. Many previous films combining live action with stop-motion animation using back projection, such as Willis O'Brien and Ray Harryhausen films in the United States, and Aleksandr Ptushko, Karel Zeman and more recently Jan Švankmajer in Eastern Europe. The first feature film to do this was
Oswald the Lucky Rabbit "The Adventures of Oswald the Lucky Rabbit", included in of the "Walt Disney Treasures" DVD series. Several Oswald collectors' figurines and a limited edition grayscale plush toy appeared shortly after the DVD set's release. The Disney Store also began to introduce Oswald into its merchandise lines, starting with a canvas print and Christmas ornament that became available Fall 2007. A standard-issue color plush toy matching Oswald's appearance in "Epic Mickey" appeared in late 2010. This was followed by an ongoing roll-out of clothing and other products at the Disney Store, various chain stores, and the Disney California Adventure theme park.