Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Monotype typefaces eventually acquired a very good name and the "Monotype" brand was synonymous with high quality and reliability. In their name much typographic research on historical character designs from the early years of typography has been carried out. Many of the letters were produced as "revivals" , including characters in Garamond, Baskerville, Bodoni, Bembo, Caslon and many other typefaces. The major difference between the two firms is that the American fonts do not match the English fonts. Letters with the same name had in most cases a different designer, and their appearance and implementation differ. The identification numbers do not all