Latte is the preferred term. The word "macchiato" itself is Italian for "stained" which refers to creating a coffee or milk "stain" in the drink. Although the term macchiato has been used to describe various types of espresso drinks, a caffè macchiato is 3/4 espresso and 1/4 steamed milk. A caffè macchiato is about and is usually served in a demi tasse. Although a traditional macchiato is small, there are still ways to pour art into the crema of drink. The only difference between pouring latte art and macchiato art is that for a macchiato, the milk has to be poured
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created