Sindy boyfriend Paul was released in 1965, and her younger sister Patch in 1966. Sindy's friends Vicki and Mitzi, and Patch's friends Poppet and Betsy debuted in 1968. Sindy was the best selling toy in Britain in 1968 and 1970. Sindy's success in the 1960s was partly due to the increasing range of accessories, with up to 70% of Sindy's turnover from sales of accessories. Mattel did not greatly expand Barbie's accessories until the 1980s, and this was a significant difference between the dolls. During the 1970s, Pedigree focused on developing more Sindy products and neglected advertising and market research, risking
Toy advertising Designs and models were changed rarely. Toy design was conservative; and always aimed at securing parent approval. Toymakers rarely attended the international exhibitions. Early advertising appeared in wholesale and retail catalogs where advertisements appeared alongside mousetraps and match holders. Advertising messages were targeted at parents and spoke of the educational value as well as the toy's durability. Toy advertising rarely showed children using the toys. The tenor of toy advertising and marketing was that adults decided what toys were appropriate for children. Demographic and social changes were beginning to affect attitudes to toys and children's play throughout the 19th-century. The