Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
3-Minute Rule 3-Minute Rule "3-Minute Rule" is the 7th track on the album "Paul's Boutique" by American hip hop group the Beastie Boys, released on July 25, 1989. The track was produced and written by the Beastie Boys & the Dust Brothers, and engineered by Mario Caldato & Allen Abrahamson. Despite its title, the song is actually 3 minutes 39 seconds. It begins with the sound of what is apparently a ping-pong ball being hit back and forth. Then Mike D raps from about the 0:12 mark to around the 1:12 mark. MCA follows from about 1:14 to 2:00. Finally, Ad-Rock takes