Oswald the Lucky Rabbit at Disneyland Paris in the shops on Main Street USA. In 2012, Disney California Adventure park at the Disneyland Resort reopened with a new entry area called Buena Vista Street, themed to 1920s Los Angeles. Oswald's Service Station is a 1920s gas station (housing a gift shop) located at the north end of the street and features Oswald prominently in its logo. Disney California Adventure also sells Oswald merchandise, while next door Disneyland Park offers Mickey Mouse merchandise exclusively. In 2012, Oswald ear hats appeared at the Emporium at Walt Disney World in Florida. As of May 28, 2014 Oswald
Oswald the Lucky Rabbit audience, Disney studied and scrutinized the shadow effects, cross-cutting and staging of action in films featuring Douglas Fairbanks and Lon Chaney. Walt Disney did not want for Oswald to simply be "a rabbit character animated and shown in the same light as the commonly known cat characters", as well as merely just a peg for gags. Instead, his stated intention was "to make Oswald peculiarly and typically OSWALD." In 1927, because of cost and technical restrictions, Disney and his chief animator Ub Iwerks decided to end their work on the Alice Comedies series in search of new creative opportunities. Coincidentally,