Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit "Oh, What a Knight". In regards to Oswald's personality, Disney historian David Gerstein highlights the distinct differences between Mickey and Oswald as thus: In order to make his Oswald cartoons look "real", Disney turned away from the styles of Felix the Cat, Koko the Clown and Krazy Kat and began emulating the camera angles, effects and editing of live-action films. To learn how to base gags on personality and how to build comic routines, rather than heaping one gag after another, he studied Laurel and Hardy, Harold Lloyd, Charlie Chaplin and Buster Keaton. In order to stir emotion in an