Latte art by adding microfoam to espresso. Similar patterns, though much fainter, can be achieved by adding microfoam to brewed coffee, as in a café au lait or tea. Alternatively, patterns can be etched in the crema of an espresso, without adding any milk, in order to yield espresso art. Latte art Latte art is a method of preparing coffee created by pouring microfoam into a shot of espresso and resulting in a pattern or design on the surface of the latte. It can also be created or embellished by simply "drawing" in the top layer of foam. Latte art is particularly
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created