Latte macchiato Latte macchiato Latte macchiato () is a coffee beverage; the name literally means "stained milk". This refers to the method of preparation, wherein the milk is "stained" by the addition of espresso. Latte macchiato differs significantly from caffè latte in several ways. First, in a latte macchiato, espresso is added to milk, rather than milk to espresso as in a caffè latte. Second, a latte macchiato features more foam, rather than simply hot milk. A latte macchiato often uses only half an espresso shot or less. Finally, a latte macchiato is often a "layered" drink, rather than being mixed as
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created