Taxicabs of the United Kingdom the comic book "Hellblazer", Chas Chandler's job as a taxi driver is the basis for various plot elements of the series. The Knowledge, its runs, and to a certain extent the role of the PCO, form the basis for a future religion in Will Self's "The Book of Dave". The Taxi and Private Hire office is the body responsible for licensing taxicabs within Greater London. Taxi and Private Hire is part of Transport for London and is responsible for licensing the familiar London taxicab or "black cab" and also licenses private hire or minicab services. "Black cabs" were traditionally coloured
Taxi Media offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks. Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK. From the start of a campaign through to completion, Taxi Media advise on what will work well on a taxi format. This includes concept art mock-ups, artwork creation, print relationships, special build sourcing, quality assurance, campaign photography and videography.