NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
FeliCa was developed by NTT DoCoMo, and introduced in July 2004 and later licensed to Vodafone and au, which introduced the product in their own mobile phone ranges under the same name. Using Osaifu-Keitai, multiple FeliCa systems (such as Suica and Edy) can be accessed from a single mobile phone. On January 28, 2006, au introduced Mobile Suica which is used primarily on the railway networks owned by JR East. On September 7, 2016, Apple announced Apple Pay now features FeliCa technology. Users who purchased iPhone 7 or Apple Watch Series 2 in Japan can now add Suica cards into their