Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Two-second rule is suggested that drivers say "only a fool breaks the two-second rule". At a normal speaking rate, this sentence takes approximately two seconds to say and serves as a reminder to the driver of the importance of the rule itself. The TailGuardian distance advisory decals recently adopted by Stagecoach Buses in the UK use the two-second rule in their calibration. Advisory Decals for 30, 50 and 70 mph are calibrated to be invisible outside those safe distance, only rendering themselves visible once the car following has entered the safety zone for the speed that they are travelling. Some authorities regard