Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond types rather than designed alongside them as complementary matches. While his italics have been considered less impressive than his roman typefaces, he (alongside, according to Vervliet, Granjon in particular) was one of the early printers to establish the modern tradition that the italic capitals should slope as the lower case does, rather than remain upright as Roman square capitals do. Garamond designed type for the Greek alphabet from the beginning of his attested career, but his most celebrated work in Greek, the "Grecs du roi" fonts, commissioned for the French government in 1540, are very different to his Latin designs: