Pecan "fruit of the walnut". They noted the particularly thin shell and acorn-like shape of the fruit, indicating they were indeed referring to pecans. The Spaniards took the pecan into Europe, Asia, and Africa beginning in the 16th century. In 1792, William Bartram reported in his botanical book, "Travels", a nut tree, "Juglans exalata" that some botanists today argue was the American pecan tree, but others argue was hickory, "Carya ovata". Pecan trees are native to the United States, and writing about the pecan tree goes back to the nation's founders. Thomas Jefferson planted pecan trees, "C. illinoinensis" (Illinois nuts), in
Two-sided market to invest more in R&D or lower their prices, driving out weaker rivals. As a result, mature two-sided network industries are usually dominated by a handful of large platforms, as is the case in the credit card industry. In extreme situations, such as PC operating systems, a single company emerges as the winner, taking almost all of the market. Platform managers must choose the right price to charge each group in a two-sided network and ignoring network effects can lead to mistakes. In "figure 2", pricing without taking network effects into account means finding prices that maximize the areas of