Centre-Val de Loire the name was criticized as being too dull and nondescript. Proposed names for the region included after the Loire Valley (the main feature of the region) or (i.e. "Heart of Loire"). On 17 January 2015, as part of the reorganization of French regions, the region's official name was changed to . is associated with positive images of the Loire Valley, such as the , the gentle and refined lifestyle, the wine, and the mild and temperate climate, all of which attract many tourists to the region. A new logo was also created. Centre-Val De Loire comprises 6 departments : Cher,
Loire In 1992, they aided the ‘Loire Nature’ project, which received funds of some $US 9 million under the EU's ‘LIFE’ programme until 1999, embarking upon restoration to the river's ecosystems and wildlife. That year, the Upper Loire Valley Farmers Association was also established through a partnership between SOS Loire Vivante and a farmers’ union to promote sustainable rural tourism. The French government adopted the Natural Loire River Plan (Plan Loire Grandeur Nature) in January 1994, initiating the decommissioning of three dams on the river. The final dam was decommissioned by Électricité de France at a cost of 7 million francs