Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Garamond types rather than designed alongside them as complementary matches. While his italics have been considered less impressive than his roman typefaces, he (alongside, according to Vervliet, Granjon in particular) was one of the early printers to establish the modern tradition that the italic capitals should slope as the lower case does, rather than remain upright as Roman square capitals do. Garamond designed type for the Greek alphabet from the beginning of his attested career, but his most celebrated work in Greek, the "Grecs du roi" fonts, commissioned for the French government in 1540, are very different to his Latin designs: