Sugary drink tax as an attempt to stave off a sugar tax. There were no plans to reduce the sugar content in the high sugar drinks. The plan is primarily to increase consumption of low-sugar or no-sugar drinks. sales of Coca-Cola Amatil's fizzy drinks have fallen 8.1% by volume from 2016 to 2018. The Australian Medical Association continued to press for a sugar tax. A 2016 proposal for a 20% sugary drink tax, campaigned by Educar Consumidores, was turned down by the Colombian legislature despite popular support for it. Soda is often less expensive than bottled water in Colombia. Denmark instituted a soft
Food and Drink Federation including the UK government (particularly the Department of Health; the Department for Environment, Food and Rural Affairs; and the Department for Business, Innovation and Skills), regulators, consumers and the media. The Food and Drink Federation tackles a range of issues on behalf of its members under the three core areas of health and wellbeing; food safety and science; and sustainability and competitiveness; readiness and calorific contribution; it also aims to highlight the work industry conducts under these areas. For example, its Five-fold Environmental Ambition sets out where manufacturers are looking to make a difference to the environment through reducing CO2