Coffee milk using coffee and sugar. The public loved the idea of coffee milk and, especially due to the large population of Italian immigrants, the popularity of coffee milk began to rise over the course of the 20th century. In 1993, state politicians took notice. After having a competition between coffee milk and Del's Lemonade, the Rhode Island Legislature voted to change the state drink. On July 29, 1993, Rhode Island named coffee milk their official state drink. As coffee milk took off in Rhode Island, neighboring states also took notice of it. Additionally, local businesses in Rhode Island took advantage of
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created