Centre-Val de Loire the name was criticized as being too dull and nondescript. Proposed names for the region included after the Loire Valley (the main feature of the region) or (i.e. "Heart of Loire"). On 17 January 2015, as part of the reorganization of French regions, the region's official name was changed to . is associated with positive images of the Loire Valley, such as the , the gentle and refined lifestyle, the wine, and the mild and temperate climate, all of which attract many tourists to the region. A new logo was also created. Centre-Val De Loire comprises 6 departments : Cher,
Loire funded by government and public bodies, such as the Établissement Publique Loire (EPL), a public institution which had formerly advocated large-scale dam projects on the river. The Loire Valley () lies in the middle stretch of the river, extends for about and comprises an area of roughly . It is also known as the "Garden of France" – due to the abundance of vineyards, fruit orchards, artichoke, asparagus and cherry fields which line the banks of the river – and also as the "cradle of the French language". It is also noteworthy for its architectural heritage: in part for its