Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit Woodpecker Polka" (1951), also in three-strip Technicolor, which by then had become the norm in the cartoon industry. He also appeared in a 1952 theatrical commercial for the Electric Autolite Company, with his voice being provided by Dick Beals. Oswald made his first comic book appearance in 1935, when DC Comics featured him in the series "New Fun" (later "More Fun"). His adventures, drawn by Al Stahl, were serialized one page to an issue for the magazine's first year, after which they ceased. The original black-furred version of Oswald was featured, even though Oswald was by this time a white