Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Jacques Nathan Garamond the Museum of Modern Art and the Smithsonian American Art Museum. Jacques Nathan Garamond Jacques Nathan-Garamond (26 March 1910 - 25 February 2001) was a French graphic designer. His birth name was Jacques Nathan. During the Second World War, he changed his last name to Garamond, and used his actual name of Nathan as a middle name. He studied at the École nationale supérieure des arts décoratifs, and served as Director of Contemporary Architecture prior to commencing his career as a designer. After the war, he became a graphic artist, whose work included the posters for a 1949 UNESCO exposition