Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Monotype typefaces eventually acquired a very good name and the "Monotype" brand was synonymous with high quality and reliability. In their name much typographic research on historical character designs from the early years of typography has been carried out. Many of the letters were produced as "revivals" , including characters in Garamond, Baskerville, Bodoni, Bembo, Caslon and many other typefaces. The major difference between the two firms is that the American fonts do not match the English fonts. Letters with the same name had in most cases a different designer, and their appearance and implementation differ. The identification numbers do not all