Apple II series For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font. Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in "BYTE" in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal." The Apple II introduction ad was later run in the September 1977 issue of "Scientific American". Apple later aired eight television commercials for the Apple
Garamond He also worked as a publisher and bookseller. By 1549, a document from theologian Jean de Gagny specified that the goldsmith Charles Chiffin, who had cut an italic for his private printing press, should receive payment at the rate of "the best punchcutter in this city after master Claude Garamont", clearly showing that he was considered the pre-eminent punchcutter in Paris at this time. Vervliet concludes that Garamond created thirty-four typefaces for which an attribution can be confidently made (17 roman, 7 italic, 8 Greek, 2 Hebrew) and another three for which the attribution is problematic (one each of roman,