Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Dean Motter Dean Motter Dean Motter is an illustrator, designer and writer who worked for many years in Toronto, Ontario, Canada, New York City, and Atlanta. Motter is best known for his album cover designs, two of which won Juno Awards. He is also the creator and designer of Mister X, one of the most influential "new-wave" comics of the 1980s. Dean Motter showed interest in drawing from an early age, and his parents, both artists themselves, encouraged his endeavors. He initially attended college for fine arts, but lost interest and segued into music. In the late 1970s, Motter edited and art