Coffee in world cultures made in a clay pot. Traditionally, piloncillo, unrefined brown sugar, and a cinnamon stick is served with the dark roast coffee made in the pot. Coffee's extreme popularity in Brazil reaches all ages and demographics. One of the most popular drinks of the country is café com leite, which is extreme strong coffee blended with a large amount of milk. This drink is usually served at breakfast to adults and children alike. Another popular Brazilian drink is the cafezhino, made with a strong coffee blend similar to that used in café com leite and a large portion of sugar. Coffee
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created