Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Mojang initiative started in October 2011, "Mina Kvarter" (My Block), which gave young people in Swedish communities a tool to visualize how they wanted to change their part of town. According to Manneh, the project was a helpful way to visualize urban planning ideas without necessarily having a training in architecture. By 2016, 300 of the areas UN-Habitat plans to remodel will be recreated in "Minecraft". ZeniMax Media, the parent company of Bethesda Softworks, filed a lawsuit against Mojang on 27 September 2011, claiming that Mojang's planned trademark of the title, "Scrolls", infringed upon Bethesda's trademark of "The Elder Scrolls" series.