Facebook like button something that’s just so simple about the ‘like’ button’ ... but giving people more ways of expressing more emotions would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button isn't appropriate, he said that Facebook had "no plans" to introduce a dislike button. In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button",
The Button (Reddit) lead to the development of cult-like groups surrounding specific flairs or beliefs towards the button itself. Each individual cult could be easily identified by the color of its flair, represented by the short time frame in which any user pressed the button. Of the cults, the most basic was the division between those that would press the button, “the pressers”, and those that would abstain, “the non-pressers”. More so, a unique cult formed over each of the six other colored flairs. The separate cults all held their own beliefs surrounding what might happen when the clock reached zero. A public