Oswald the Lucky Rabbit In 2012, the newly-redesigned Buena Vista Street at Disney California Adventure included Oswald's Filling Station, a merchandise stand themed as a gas station operated by Oswald. The shop sells "Oswald Ears" hats (a similar style to the popular Mickey Mouse Club caps), as well as shirts, plush toys and mugs. In 2014, a costumed Oswald character began making appearances in the area near the shop. Using Ub Iwerk's sketchbook drawings in 2012, archivists recreated a scene from an Oswald cartoon, "Harem Scarem". In 1995, Oswald briefly appeared in "Férias Frustradas do Pica-Pau", a Woody Woodpecker video game released for the
Oswald the Lucky Rabbit acres of land in the desert. They also invested in an oil-drilling venture. Iwerks also invested his income in several stone mills to crush paint pigment he used to make paint formulas that were utilized by animators for decades. As time passed, Disney feared that Mintz would forgo renewal of the contract, partly due to Iwerks informing Disney that George Winkler, at the behest of Mintz, had been going behind Disney's back during pick-up runs for Oswald reels and hiring away his animators. Eventually, Walt traveled with his wife Lilly to New York to shop the series to other distributors,