Kre-O Kre-O KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create". Kre-O toys feature highly articulated humanoid figures called Kreons. Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands. Kre-O "Transformers" is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers
Consumer behaviour towards them (known as the "inept set"). Such brands will typically be excluded from further evaluation as purchase options. For other brands, the consumer may have indifferent feelings (the "inert set"). As the consumer approaches the actual purchase, he or she distills the mental list of brands into a set of alternatives that represent realistic purchase options, known as the "consideration set". By definition, the consideration set refers to the “small set of brands which a consumer pays close attention to when making a purchase decision”. Specific brand names enter the consumer's consideration set based on the extent to which