IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone 5S iPhone 5S was discontinued on March 21, 2016, and succeeded by the iPhone SE, which continues the same form factor but features vastly upgraded internals similar to the flagship iPhone 6S. This was a break with Apple's product positioning trend (in North America and Western Europe), starting with iPhone 4S released in October 2011, which gave each newly released model one year as the flagship phone, then moving it to midrange for its second year of production, with the third and final year as the entry-level offering before discontinuation. While the iPhone 5S was expected to continue on sale until