Orange (colour) and absorb mostly greenish-blue light. (See also shades of orange). Other orange pigments include: The orange colour of carrots, pumpkins, sweet potatoes, oranges, and many other fruits and vegetables comes from carotenes, a type of photosynthetic pigment. These pigments convert the light energy that the plants absorb from the sun into chemical energy for the plants' growth. The carotenes themselves take their name from the carrot. Autumn leaves also get their orange colour from carotenes. When the weather turns cold and production of green chlorophyll stops, the orange colour remains. Before the 18th century, carrots from Asia were usually purple,
Pigment marketed worldwide. Asia has the highest rate on a quantity basis followed by Europe and North America. The global demand on pigments was roughly US$20.5 billion in 2009. Pigments appear colored because they selectively reflect and absorb certain wavelengths of visible light. White light is a roughly equal mixture of the entire spectrum of visible light with a wavelength in a range from about 375 or 400 nanometers to about 760 or 780 nm. When this light encounters a pigment, parts of the spectrum are absorbed by the pigment. Organic pigments such as diazo or phthalocyanine compounds feature conjugated systems