IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone 5S 5S "is not a required upgrade, but it's easily the fastest and most advanced Apple smartphone to date." Although praised for its camera, 64-bit A7 chip, M7 motion-chip, and fingerprint scanning capabilities, some investors thought that the iPhone 5S, although a notable improvement over the iPhone 5, was still relatively unchanged from its predecessor, and worried that the iPhone line had become a stagnant, dull product. Apple's share price fell 5.4% after the launch to close at a month low of $467.71 on the NASDAQ. Darrell Etherington of TechCrunch who praised the iPhone 5S as the best smartphone available said