Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Dean Motter directed "Andromeda", a Canadian comic book series which adapted the works of major science–fiction authors such as Arthur C. Clarke and A. E. van Vogt. During that time Motter and collaborator Ken Steacy created "The Sacred & The Profane" (published in "Star Reach"), which Archie Goodwin referred to as "the first true graphic novel" in the contemporary comics medium. He also collaborated on the design for Marshall McLuhan's posthumous book "Laws of Media" and illustrated several educational children's books. Motter achieved recognition for his album cover design during his tenure as art director for CBS Records Canada, and later with