Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit best gags we have seen in cartoons." With the release of "The Mechanical Cow", "Moving Picture World" wrote that Oswald "has a wild and amusing time with his ingenuous milk producer" With the release of "Great Guns", "Moving Picture World" wrote that Oswald is a "hero in action in the trenches and [in] a situation where two planes fight each other like pugilists". They found that "Great Guns" was "chock full of humor" and wrote, "This series is bound to be popular in all types of houses if the present standard is maintained." "Moving Picture World" also wrote of the