Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Dean Motter directed "Andromeda", a Canadian comic book series which adapted the works of major science–fiction authors such as Arthur C. Clarke and A. E. van Vogt. During that time Motter and collaborator Ken Steacy created "The Sacred & The Profane" (published in "Star Reach"), which Archie Goodwin referred to as "the first true graphic novel" in the contemporary comics medium. He also collaborated on the design for Marshall McLuhan's posthumous book "Laws of Media" and illustrated several educational children's books. Motter achieved recognition for his album cover design during his tenure as art director for CBS Records Canada, and later with