Monsanto Forest Park an auditorium, a space for permanent and occasional exhibitions, and a Centre of Multimedia Resources. Quercus, the largest Portuguese non-profit national environment organization for the conservation of the natural environment, is based in Monsanto Park. The intensive agricultural usage of the soils led to erosion and practically to a destruction of the original vegetation. In the 1930s, the increasing demand for construction areas led Duarte Pacheco, the then Minister for the Public Works of Portugal, to resuscitate an idea from 1868: the reforesting of the then practically bare Serra de Monsanto. The regulation for Monsanto Park was put in place
Monsanto was symbolically burned. Monsanto has engaged in various public relations campaigns to improve its image and public perception of some of its products. These include developing a relationship with scientist Richard Doll with respect to Agent Orange. Other campaigns include the joint funding with other biotech companies for the website GMO Answers. In 2009 Monsanto was chosen as "Forbes" magazine's company of the year. In 2010 Swiss research firm Covalence rated Monsanto least ethical of 581 multinational corporations based on their EthicalQuote reputation tracking index which "aggregates thousands of positive and negative news items published by the media, companies, and