Apple Inc. litigation licensing both companies' current and future patents to each other." Eastman Kodak sued Apple and Research In Motion (RIM) in January 2010, filing two lawsuits against Apple and a complaint with the U.S. International Trade Commission against both Apple and RIM after the companies refused to pay royalties for use of Kodak's patents for digital cameras. Kodak alleged Apple's and RIM's phones infringed on patented Kodak digital imaging technology. Kodak sought an injunction against further imports into the United States of Apple's iPhone and RIM's BlackBerry. After Kodak filed an additional suit in January 2012 against Apple and another against
Apple Inc. advertising Apple Inc. advertising Apple Inc. has had many notable advertisements since the 1980s. The ""1984"" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwells "1984". The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006-2009. While Apple's advertisements have been mostly successful, they have also been met with controversy from consumers, artists