London Cab Drivers Club London Cab Drivers Club London Cab Drivers Club, known as LCDC, is a British mutual society, formed in 1989, registered under the Industrial and Provident Societies Act. The group, aims to promote the rights of taxi drivers, lobby against "unfair legislation" and provides legal advice and protection to its members. Although members pay a membership fee, the LCDC does not operate with a view to profit. The London Cab Drivers Club was founded in 1989, as the MetroCab Club, to represent the interests of the pioneer MetroCab owners. However, in later years, the LCDC expanded to include owners of TXII's,
Taxi Media offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks. Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK. From the start of a campaign through to completion, Taxi Media advise on what will work well on a taxi format. This includes concept art mock-ups, artwork creation, print relationships, special build sourcing, quality assurance, campaign photography and videography.