Sugary drink tax will enter the general fund of the City of Berkeley. A similar measure in neighboring San Francisco received 54% of the vote, but fell short of the supermajority required to pass. In August 2015, researchers found that average prices for beverages covered under the law rose by less than half of the tax amount. For Coke and Pepsi, 22 percent of the tax was passed on to consumers, with the balance paid by vendors. UC Berkeley researchers found a higher pass-through rate for the tax: 47% of the tax was passed-through to higher prices of sugar-sweetened beverages overall with 69%
Museum of Food and Drink Museum of Food and Drink The Museum of Food and Drink (MOFAD) is a New York City educational non-profit and museum that seeks to change the way people think about food and drink. The museum's work explores "the ways food and beverage impact our culture, politics, economy, history, and more." Dave Arnold founded and chartered the museum in 2005, but it remained an idea until 2011. In 2013, Arnold and museum Executive Director Peter Kim raised over $100,000 through a Kickstarter campaign for the museum's first exhibition. The first exhibit, which debuted in New York in August 2013, was the