Oswald the Lucky Rabbit at Disneyland Paris in the shops on Main Street USA. In 2012, Disney California Adventure park at the Disneyland Resort reopened with a new entry area called Buena Vista Street, themed to 1920s Los Angeles. Oswald's Service Station is a 1920s gas station (housing a gift shop) located at the north end of the street and features Oswald prominently in its logo. Disney California Adventure also sells Oswald merchandise, while next door Disneyland Park offers Mickey Mouse merchandise exclusively. In 2012, Oswald ear hats appeared at the Emporium at Walt Disney World in Florida. As of May 28, 2014 Oswald
Rabbit folklore as the trickster archetype, as he uses his cunning to outwit his enemies. The rabbit as trickster is a part of American popular culture, as Br'er Rabbit (from African-American folktales and, later, Disney animation) and Bugs Bunny (the cartoon character from Warner Bros.), for example. Anthropomorphized rabbits have appeared in film and literature, in "Alice's Adventures in Wonderland" (the White Rabbit and the March Hare characters), in "Watership Down" (including the film and television adaptations), in "Rabbit Hill" (by Robert Lawson), and in the "Peter Rabbit" stories (by Beatrix Potter). In the 1920s, "Oswald the Lucky Rabbit", was a