Oswald the Lucky Rabbit In 2012, the newly-redesigned Buena Vista Street at Disney California Adventure included Oswald's Filling Station, a merchandise stand themed as a gas station operated by Oswald. The shop sells "Oswald Ears" hats (a similar style to the popular Mickey Mouse Club caps), as well as shirts, plush toys and mugs. In 2014, a costumed Oswald character began making appearances in the area near the shop. Using Ub Iwerk's sketchbook drawings in 2012, archivists recreated a scene from an Oswald cartoon, "Harem Scarem". In 1995, Oswald briefly appeared in "Férias Frustradas do Pica-Pau", a Woody Woodpecker video game released for the
Oswald the Lucky Rabbit ideas from Disney and supports gaming mechanics such as PlayStation Move. Shortly after the rabbit starred in a series of twenty-six black and white animated silent shorts between 1927 and 1928, he became the first Disney character to successfully sell merchandise: a chocolate-covered marshmallow candy bar, a stencil set, and a pin-backed button. However, Disney lost the rights to Oswald shortly thereafter and the production of merchandise was put to a halt. Not long before Disney regained the rights to Oswald, Universal started marketing the character actively overseas. Disney slowly reintroduced him with merchandise such as shirts, figurines and a