Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
The Bruun Rule tests of the theory and concluded that "the concept henceforth be known as "Bruun's Rule."""" Per Bruun has since published works to clarify the limitations and practicality of his model, including "Review of Conditions for Uses of the Bruun Rule of Erosion" in 1983, and "The Bruun Rule of Erosion by Sea-Level Rise: A Discussion on Large-Scale Two- and Three- Dimensional Usages" in 1988. These publications outline the rule's limitations and practicality and stress that, though this model is intentionally two dimensional, it is applied to three dimensional environments in practice. Bruun states that the rule "must be subjected to