Salsa music "Salsa" means 'sauce' in the Spanish language, and carries connotations of the spiciness common in Latin and Caribbean cuisine. In the 20th century, "salsa" acquired a musical meaning in both English and Spanish. In this sense "salsa" has been described as a word with "vivid associations". Cubans and Puerto Ricans in New York have used the term analogously to swing or soul music. In this usage "salsa" connotes a frenzied, "hot" and wild musical experience that draws upon or reflects elements of Latin culture, regardless of the style. Various music writers and historians have traced the use of "salsa" to
Salsa music culture. By the end of the decade, Fania Records' longtime leadership of salsa was weakened by the arrival of the labels TH-Rodven and RMM. Ironically, Cuban popular music during the 1970s incorporated North American jazz, rock, and funk in much more significant ways than did salsa. Whereas salsa occasionally superimposes elements of another genre, or incorporates a non-salsa style in the bridge of a song, Cuban popular music since the 1970s has fully integrated North American jazz and funk to the point of true hybrid. It began with Juan Formell, the former director for Orquesta Revé (1968), and the founder