March Against Monsanto the planting and cultivation of genetically modified food while environmental reviews are being completed, even if there is a legal ruling against their approval. Independent US Senator Bernie Sanders attempted, unsuccessfully, to introduce Senate Amendment 965 to the Agriculture Reform, Food, and Jobs Act of 2013, legislation that would require labeling of GM food products. Sanders criticized Monsanto for its opposition to his initiative, saying that Monsanto and other biotech companies "were able to gather a whole lot of support in the Senate". Prior to the march, the March Against Monsanto group hosted an essay on their website highlighting what
Monsanto was symbolically burned. Monsanto has engaged in various public relations campaigns to improve its image and public perception of some of its products. These include developing a relationship with scientist Richard Doll with respect to Agent Orange. Other campaigns include the joint funding with other biotech companies for the website GMO Answers. In 2009 Monsanto was chosen as "Forbes" magazine's company of the year. In 2010 Swiss research firm Covalence rated Monsanto least ethical of 581 multinational corporations based on their EthicalQuote reputation tracking index which "aggregates thousands of positive and negative news items published by the media, companies, and