Public image of Narendra Modi he was chief minister he wore bold, bright colours, changing to pastels as prime minister. For holidays, Modi wears a traditional turban from wherever he is. Some of his clothing has been created by Bollywood fashion designer Troy Costa. In 2009, Modi's clothing was said to be Bollywoodesque and indicative of Gujarat's modernism. According to "Vogue India" editor Priya Tanna in a "New York Times" blog, "Never before has there been such a strong convergence between what a politician in India stands for and his clothing." Tanna called his clothing choice "100% India": democratic, supportive of Indian industry (separating him
Narendra Modi completed 2,063 consecutive days as chief minister of Gujarat, making him the longest-serving holder of that post, and the BJP won 122 of 182 state-assembly seats in that year's election. As Chief Minister, Modi favoured privatisation and small government, which was at odds with the philosophy of the RSS, usually described as anti-privatisation and anti-globalisation. His policies during his second term have been credited with reducing corruption in the state. He established financial and technology parks in Gujarat and during the 2007 Vibrant Gujarat summit, real-estate investment deals worth 6.6 trillion were signed. The governments led by Patel and Modi