Typography of Apple Inc. with some idiosyncratic details, such as an "R" deviating from the general style. Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the "i". The "s" was also modified for the label on the Disk II 5.25-inch floppy disk drive. According to the logo designer, Rob
Helvetica as better than any previous digital release of Helvetica: Users include Bloomberg Businessweek and the Whitney Museum. It originated from an abandoned redesign plan for the "Guardian" newspaper. The release does not include condensed weights or Greek and Cyrillic support. As one of the most iconic typefaces of the twentieth century, derivative designs based on Helvetica were rapidly developed, taking advantage of the lack of copyright protection in the phototypesetting font market of the 1960s and 70s onwards. Some of these were straight clones, simply intended to be direct substitutes. Many of these are almost indistinguishable from Helvetica, while some