Facebook like button years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017. The like button is one of Facebook's social plug-ins, in which the button can be placed on third-party websites. Its use centers around a form of an advertising network, in which it gathers information about which users visit
The Button (Reddit) lead to the development of cult-like groups surrounding specific flairs or beliefs towards the button itself. Each individual cult could be easily identified by the color of its flair, represented by the short time frame in which any user pressed the button. Of the cults, the most basic was the division between those that would press the button, “the pressers”, and those that would abstain, “the non-pressers”. More so, a unique cult formed over each of the six other colored flairs. The separate cults all held their own beliefs surrounding what might happen when the clock reached zero. A public