Oswald the Lucky Rabbit time, Felix the Cat and Krazy Kat. Universal was given the right to name the rabbit and it selected a name out of a hat. The first Oswald cartoon, "Poor Papa", was rejected by the Universal studio heads for its poor production quality and the sloppiness and age of Oswald. Disney, together with Iwerks, decided to create a second cartoon titled "Trolley Troubles" featuring a much younger, neater Oswald. The short, released on September 5, 1927, officially launched the series and proved to be Disney's greatest success to date. The storyline for Poor Papa was reused in a Mickey Mouse
Oswald the Lucky Rabbit Oswald ears, shirts, coats, mugs and key-chains. An Oswald costumed character showed up at the parks in Florida and California on the day Disney reacquired Oswald, but made no further appearances at the time. In 2010, Tokyo Disneyland produced a float featuring Oswald for their first Easter holiday event. In 2011, Oswald appeared with other old Disney characters on the Construction walls for Disney California Adventure Park's new entrance. In 2011, Oswald appeared on a poster as a magician's rabbit in Town Square Theater in Magic Kingdom park. In 2011, Oswald appeared on various items of clothing available for purchase