Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Garamond many 'Garamond' revivals of the early twentieth century are actually based on the work of a later punch-cutter, Jean Jannon, whose noticeably different work was for some years misattributed to Garamond. Modern Garamond revivals also often add a matching bold and 'lining' numbers at the height of capital letters, neither of which were used during the Renaissance. The most common digital font named Garamond is Monotype Garamond. Developed in the early 1920s and bundled with many Microsoft products, it is a revival of Jannon's work. Garamond cut type in the 'roman', or upright style, in italic, and Greek. In the