Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Garamond with a crisp hook rather than a teardrop at top left of the 'a'. Stempel Garamond has relatively short descenders, allowing it to be particularly tightly linespaced. An unusual feature is the digit 0, which has reversed contrast, with the thickest points of the number on the top and bottom of the digit to make it more distinguishable from a 'o'. The Klingspor Museum credits it to Stempel's head of typeface development Dr. Rudolf Wolf. Garamond No. 8 is a freeware version of Garamond contributed by URW++ to the Ghostscript project, based on Stempel Garamond. Featuring a bold weight, small