Facebook like button something that’s just so simple about the ‘like’ button’ ... but giving people more ways of expressing more emotions would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button isn't appropriate, he said that Facebook had "no plans" to introduce a dislike button. In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button",
Button Poetry of viral poetry on poetry writing, noting potential homogenization of writing styles among newer poets. Button Poetry Button Poetry is a Minneapolis-based poetry company and independent publisher of performance poetry. They are known for their viral videos of slam poetry performances, including a performance of "OCD" by Neil Hilborn that the Knight Foundation called "the most-viewed slam performance in history." Button Poetry was founded in 2011 by Sam Cook and Sierra DeMulder to share poetry performances on social media. As of 2017 they had over 774,000 YouTube subscribers, over 163 million YouTube video views, and over 1.2 million Facebook followers.