Markus Persson Markus Persson Markus Alexej Persson (; born 1 June 1979), better known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game "Minecraft" and for founding the video game company Mojang in 2010, alongside Carl Manneh and Jakob Porser. Persson's principal venture for founding Mojang was "Minecraft" which gained popularity and support since its tech demo in 2009. Since then, he has gained significant notability within the video game industry, winning multiple awards and establishing relations with the industry's figureheads. He retained his position as the lead designer of "Minecraft"
Early access this model is "Minecraft". The game's development began in 2009 by Markus Persson initially for internet browsers that he developed alongside his full-time job. The alpha-version game proved popular enough that within the month of release, Persson added a means by which players could pay 10 euros (approximately 15) to access the game, allowing him to continue its development. As sales of the game increased, he was able to quit his job about eight months later to work on the game full-time, founding Mojang to bring on a larger development team. "Minecraft" continued to offer early access throughout its development