Sugary drink tax drink has seen a decline in soda consumption by more than 20 percent. Philadelphia's tax of 1.5 cents/oz took effect on January 1, 2017. The Measure D soda tax was approved by 76% of Berkeley voters on 4 November 2014, and took effect on 1 January 2015 as the first such tax in the United States. The measure imposes a tax of one cent per ounce on the distributors of specified sugar-sweetened beverages such as soda, sports drinks, energy drinks, and sweetened ice teas but excluding milk-based beverages, meal replacement drink, diet sodas, fruit juice, and alcohol. The revenue generated
Food and Drink Federation including the UK government (particularly the Department of Health; the Department for Environment, Food and Rural Affairs; and the Department for Business, Innovation and Skills), regulators, consumers and the media. The Food and Drink Federation tackles a range of issues on behalf of its members under the three core areas of health and wellbeing; food safety and science; and sustainability and competitiveness; readiness and calorific contribution; it also aims to highlight the work industry conducts under these areas. For example, its Five-fold Environmental Ambition sets out where manufacturers are looking to make a difference to the environment through reducing CO2