IPhone 5S who preferred the 4-inch screen size of iPhone 5S, which remained the second-most popular iPhone after the iPhone 6 and ahead of the iPhone 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015, even as that form factor was succeeded as the flagship iPhone by the redesigned larger display 4.7/5.5-inch iPhone 6 and 6 Plus back in September 2014. Furthermore, the 5/5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general" (with the 5S's gold finish adding a premium touch to the 5's
IPhone X September 12 press event, the first public event held at the Steve Jobs Theater on the company's new Apple Park campus in Cupertino, California. The iPhone X was unveiled during that keynote. Its US$999 starting price is the most expensive iPhone launch price. The price is even higher in international markets due to currency fluctuations, import fees and sales taxes. An unlocked version of the phone was made available for purchase in the United States on December 5, 2017. In April 2018, the Federal Communications Commission divulged images of an unreleased gold-colored iPhone X model. As opposed to the space