Latte art milk has been poured, rather than during the pour. Some controversy exists within the coffee community as to whether or not there is excessive focus on latte art amongst baristas. The argument is that too much focus on the superficial appearance of a drink leads some to ignore more important issues, such as taste. This is especially relevant with new baristas. There are two main types of latte art: free pouring (pattern created during the pour) and etching (using a tool to create a pattern after the pour). Free pouring is far more common in American cafés, and requires little
Coffee in world cultures new, yet large phenomenon in East Asia. Coffee shops, both Starbucks and smaller businesses, have been growing exponentially in urban areas. The most popular coffee shops are those in which tradition has blended with the new surge of coffee culture. Japanese coffee culture has been able to blend that of North American coffee culture and Japanese tea culture. While the country does have its fast coffee pickups in the major cities, it is also developing coffee shops similar to those of traditional tea shops. These coffee shops are very trendy, with latte designs and popular Japanese culture; however, they also