United States v. Apple Inc. Apple must pay $450 million. In this case, the court applied the per se doctrine to vertical pricing conduct which had not been the doctrine since Leegin Creative Leather Products, Inc. v. PSKS, Inc.. Leegin suggested that vertical conduct be judged independently under the rule of reason even in the presence of both vertical and horizontal parties. This may lead to more stringent antitrust treatment to actors in vertical relationships. United States v. Apple Inc. United States of America v. Apple Inc., et al., 12 Civ. 2862 (DLC), was a US antitrust case in which the Court held that Apple
Apple Specialist resellers. Apple Specialists qualify as Apple-authorized resellers and service providers and, additionally, maintain a higher minimum of Apple product sales while limiting sales of competing products. They are owned and managed independently, choosing their own business focus from among retail, business-to-business, professional and vertical markets. In 2004, members of Apple's Reseller Advisory Board formed the Apple Specialist Marketing Coop (ASMC). Since that time ASMC has grown to include more than 160 members. Apple Specialist Apple Specialist was an independent Apple Inc. reseller based in the United States or Canada which offered its line of hardware and software, service, and support