NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Sony Mobile released in 2009 running on Symbian^1, which would be succeeded by Sony Ericsson Vivaz in 2010. For the Japanese market, Sony Ericsson also produced Linux- and Symbian-based MOAP handsets for NTT DoCoMo, as well as REX OS for au/KDDI. Sony Ericsson launched their first Windows Mobile device in 2008, the Xperia X1, at the 2008 Mobile World Congress in Barcelona, which carried the Windows Mobile operating system with a Sony Ericsson panel interface and was manufactured by HTC. They would further develop two more Windows Mobile devices: Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010. By this time,