Minecraft: The Story of Mojang premiered on Xbox Live on December 22, 2012, and was made available for download and streaming the following day. 2 Player Productions also uploaded the documentary to torrent index The Pirate Bay, but urged people to consider purchasing the film. Minecraft is the second feature from game culture archivists 2 Player Productions (Reformat the Planet, Penny Arcade: The Series - Season 1, Double Fine Adventure!). The documentary follows "Minecraft" developer Mojang through the development process of the game. The film also features insights from many people in the video gaming industry to discuss "Minecraft"s popularity and influence. Interviews from Persson
Minecraft and has never been commercially advertised except through word of mouth, and various unpaid references in popular media such as the "Penny Arcade" webcomic. By April 2011, Persson estimated that "Minecraft" had made €23 million (US$33 million) in revenue, with 800,000 sales of the alpha version of the game, and over 1 million sales of the beta version. In November 2011, prior to the game's full release, "Minecraft" beta surpassed 16 million registered users and 4 million purchases. By March 2012, "Minecraft" had become the 6th best-selling PC game of all time. , the game has sold 17 million copies