San Francisco (sans-serif typeface) and iOS 10 is a new variant named "SF Compact Rounded". It is used in the new contact placeholder icons introduced in the OSes. The "SF Serif" variant was showcased during the keynote at WWDC 2018 on June 4, 2018 when the all-new Apple Books app was introduced. This variant is exclusive to Apple Books in iOS 12 and macOS Mojave, is not mentioned in Apple's Typography design guidelines, and is not publicly downloadable like other variants of the San Francisco typeface. Since its introduction, San Francisco has gradually replaced most of Apple's other typefaces on their software and hardware
Helvetica in itself. The meaning is in the content of the text and not in the typeface." The documentary also presented other designers who associated Helvetica with authority and corporate dominance, and whose rebellion from Helvetica's ubiquity created new styles. From April 2007 to March 2008, the Museum of Modern Art in New York City displayed an exhibit called "50 Years of Helvetica". In 2011 the Disseny Hub Barcelona displayed an exhibit called "Helvetica. A New Typeface?". The exhibition included a timeline of Helvetica over the last fifty years, its antecedents and its subsequent influence, including in the local area. A