Facebook like button something that’s just so simple about the ‘like’ button’ ... but giving people more ways of expressing more emotions would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button isn't appropriate, he said that Facebook had "no plans" to introduce a dislike button. In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button",
Facebook like button Facebook can serve as a measurement of interest and/or popularity in a particular brand, product or personality, though there have also been reports of the "overblown importance" of likes. Due to social media's role as an influential way of shaping reputations, there exists companies specializing in selling "likes" from fake accounts. This has caused issues for companies advertising on Facebook, due to receiving an abundance of likes without credibility that distort actual user metrics. Facebook's Terms of Service agreement states that users are only allowed to have one personal page, and it has an ongoing "war" against fake accounts. A