Kre-O Kre-O KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create". Kre-O toys feature highly articulated humanoid figures called Kreons. Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands. Kre-O "Transformers" is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers
Product planning can be used to define consumer segmentations in relation to a product brand or understand the dimensions which differentiate between brands . The second one is new product development . For instance, product, packaging, positioning and advertising information can be collected through researching to confirm a new product proposition . The third one is diagnostic studies which is used to determine to what extent the brand image has changed since the start of an advertising campaign. (Gordon,Wendy,1943) . The methods of qualitative research can be departed into observation and focus groups . Nowadays, observation is used wherever people think that