Mojang the continued development of "Minecraft". Within a year, the company grew to a size of twelve employees, with their second video game, "Scrolls", in development, as well as serving as the publisher of "Cobalt". In 2011, Napster founder and former Facebook president Sean Parker offered to invest in Mojang, but was declined. By March 2012, the company had accumulated revenues of over $80 million. In September 2012, Mojang began a partnership with United Nations Human Settlements Programme called "Block by Block", which entails having "Minecraft" players constructing sites in-game to use as a basis for assisted development of the village
Minecraft: Story Mode team to brainstorm the idea for a "Minecraft"-related game, given that the game was essentially a "blank canvas" for storytelling, according to Job Stauffer, and would create an interesting challenge. The two groups recognized the amount of fan-generated narrative content that existed in the way of YouTube videos and other media forms that demonstrated the potential for storytelling in the game. Many on Telltale's staff were also already fans of "Minecraft", with a private server that they played on, with some of the incidents that occurred on there becoming ideas for the game's story. Telltale began negotiations with Mojang in