Oswald the Lucky Rabbit November 1928, as a replacement to compete with Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks created Mickey Mouse for the Walt Disney Studio. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to bringing Oswald back to Disney. In 2006, nearly 80 years after the Disney studio broke away from Universal, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play
Oswald the Lucky Rabbit 20% cut, although large turnarounds were promised if the studio's finances showed considerable growth. While most of his fellow animators left for Mintz's studio, Disney decided to quit and therefore leave the character he created. On his long train ride home, he came up with an idea to create another character, and retain rights to it. He and Iwerks would go on to develop a new cartoon in secret, starring a new character which would soon become the most successful and popular cartoon character in film history and later became the foundation of a global entertainment empire. The first Mickey