Kre-O Kre-O KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create". Kre-O toys feature highly articulated humanoid figures called Kreons. Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands. Kre-O "Transformers" is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers
Consumer identity Consumer identity Consumer identity is the consumption pattern through which a consumer describes themselves. In consumer culture, people no longer consume goods and services merely for functional satisfaction. Consumption has become increasingly more meaning-based; brands are often used as symbolic resources for the construction and maintenance of identity. Consumers use brands and products to express their identities. One of the most prominent features of the modern era is the rise of consumerism which was made possible by the emergence of a major middle class and the availability of different varieties of merchandise in an open market. According to Nitha Mathur,