Sugary drink tax will enter the general fund of the City of Berkeley. A similar measure in neighboring San Francisco received 54% of the vote, but fell short of the supermajority required to pass. In August 2015, researchers found that average prices for beverages covered under the law rose by less than half of the tax amount. For Coke and Pepsi, 22 percent of the tax was passed on to consumers, with the balance paid by vendors. UC Berkeley researchers found a higher pass-through rate for the tax: 47% of the tax was passed-through to higher prices of sugar-sweetened beverages overall with 69%
Brighton rallies are also hosted on the seafront. Groups of mods and rockers still bring their scooters and motorbikes to the city, but their gatherings are now much more sedate than the violent 1960s confrontations depicted in "Quadrophenia". Food and drink related festivals include the traditional Blessing of the Fisheries, where barbecued mackerel are eaten on the beach and the more recent Fiery Foods Chilli Festival. There is also a twice-yearly general food festival. The main Sussex beer festival is held in nearby Hove, and there is a smaller beer festival in the Hanover area. Brighton is the home of the