Death of a Salesman a successful salesman like Dave Singleman, somebody who has both wealth and freedom. Willy believes that the key to success is being well-liked, and his frequent flashbacks show that he measures happiness in terms of wealth and popularity. One analyst of the play writes: “Society tries to teach that, if people are rich and well-liked, they will be happy. Because of this, Willy thought that money would make him happy. He never bothered to try to be happy with what he had …” Willy also believes that to attain success, one must have a suitable personality. According to another analyst,
Arthur Miller Miller enrolled in a playwriting seminar taught by the influential Professor Kenneth Rowe, who instructed him in his early forays into playwriting; Rowe emphasized how a play is built in order to achieve its intended effect, or what Miller called "the dynamics of play construction". Rowe provided realistic feedback along with much-needed encouragement, and became a lifelong friend. Miller retained strong ties to his alma mater throughout the rest of his life, establishing the university's Arthur Miller Award in 1985 and Arthur Miller Award for Dramatic Writing in 1999, and lending his name to the Arthur Miller Theatre in 2000.