Peak–end rule end. The effects of the duration of an experience upon retrospective evaluation are extremely slight. Fredrickson and Kahneman labeled this phenomenon "duration neglect". The peak–end rule is applicable only when an experience has definite beginning and end periods. A 1993 study titled "When More Pain Is Preferred to Less: Adding a Better End" by Kahneman, Fredrickson, Charles Schreiber, and Donald Redelmeier provided groundbreaking evidence for the peak–end rule. Participants were subjected to two different versions of a single unpleasant experience. The first trial had subjects submerge a hand in 14 °C water for 60 seconds. The second trial had subjects
Ja Rule do it man. " DMX and Ja Rule finally ended their feud at VH1's 2009 Hip Hop Honors. By his association with DMX, Ja Rule was brought into the beef between DMX and Kurupt, being dissed on Kurupt's 1999 song ""Callin' Out Names"". Ja Rule responded with ""Still INC"" featuring Black Child and Cadillac Tah, a freestyle over Dr Dre's Still D.R.E. beat. The two eventually squashed their beef on the set of the movie Half Past Dead in 2002. Ja Rule Jeffrey Bruce Atkins (born February 29, 1976), better known by his stage name Ja Rule, is an American