Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Narendra Modi Nonetheless, his role in the 2002 Gujarat riots continues to attract criticism and controversy. Modi's hardline Hindutva philosophy and the policies adopted by his government continue to draw criticism, and have been seen as evidence of a majoritarian and exclusionary social agenda. As a Prime Minister, Modi has received consistently high approval ratings; at the end of his first year in office, he received an overall approval rating of 87% in a Pew Research poll, with 68% of people rating him "very favorably" and 93% approving of his government. His approval rating remained largely consistent at around 74% through his