Typography of Apple Inc. Typography of Apple Inc. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad
Thibaudeau classification serifs. It corresponds to the three classical categories (humanists, garaldes and transitionals) from the Vox-ATypI classification. Examples: Garamond, Palatino, Times Roman This family groups typefaces with linear or hairline serifs. It generally corresponds to modern or Didone categories. Examples: Didot, Bodoni, Walbaum Roman This family contains slab serif typefaces, called Mechanistic in the Vox-ATypI classification. Examples: Memphis, Rockwell This is the sans serif family. In Vox-ATypI classification, this family corresponds to the Lineals. Examples: Futura, Univers, Arial, Helvetica... Thibaudeau classification In typography, the Thibaudeau Classification is a way to group typefaces into four general families, according to shape and serif