Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Garamond types rather than designed alongside them as complementary matches. While his italics have been considered less impressive than his roman typefaces, he (alongside, according to Vervliet, Granjon in particular) was one of the early printers to establish the modern tradition that the italic capitals should slope as the lower case does, rather than remain upright as Roman square capitals do. Garamond designed type for the Greek alphabet from the beginning of his attested career, but his most celebrated work in Greek, the "Grecs du roi" fonts, commissioned for the French government in 1540, are very different to his Latin designs: