Milk coffee black). Melange is popular in Austria, Switzerland and the Netherlands, and is traditionally similar to latte and cappuccino. It consists of espresso, steamed milk, and milk foam served in a large cup. It is sometimes topped with whipped cream. Outside Vienna the drink is sometimes referred to as Wiener Melange. The Melange originated in the 1700s as a Café drink in Austria. A Wiener Melange is a speciality coffee drink similar to a cappuccino. The difference is sometimes assumed to be that the "melange" is made with milder coffee but the Viennese coffee company Julius Meinl describes a "Wiener melange"
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created