Minecraft of the alpha version of the game expanded. Persson continued to update the game with releases distributed to users automatically. These updates included new items, new blocks, new mobs, survival mode, and changes to the game's behavior (e.g. how water flows). To back the development of "Minecraft", Persson set up a video game company, Mojang, with the money earned from the game. On 11 December 2010, Persson announced that "Minecraft" was entering its beta testing phase on 20 December 2010. He further stated that bug fixes and all updates leading up to and including the release would still be free.
Mojang year 281,474,976,712,644 AD of a parallel universe. In April 2013, Persson announced that the game was shelved, due to a creative block. In August of that year, he claimed that the game was indefinitely postponed, with the incentive that other Mojang staff members could continue its production should they desire. In September 2012, Mojang began the "Block by Block" charity project in cooperation with UN-Habitat to create and design real-world environments in "Minecraft". The project allows young people who live in those environments to participate in designing the changes they would like to see and involve them in urban planning.