Oswald the Lucky Rabbit time, Felix the Cat and Krazy Kat. Universal was given the right to name the rabbit and it selected a name out of a hat. The first Oswald cartoon, "Poor Papa", was rejected by the Universal studio heads for its poor production quality and the sloppiness and age of Oswald. Disney, together with Iwerks, decided to create a second cartoon titled "Trolley Troubles" featuring a much younger, neater Oswald. The short, released on September 5, 1927, officially launched the series and proved to be Disney's greatest success to date. The storyline for Poor Papa was reused in a Mickey Mouse
Rabbit folklore as the trickster archetype, as he uses his cunning to outwit his enemies. The rabbit as trickster is a part of American popular culture, as Br'er Rabbit (from African-American folktales and, later, Disney animation) and Bugs Bunny (the cartoon character from Warner Bros.), for example. Anthropomorphized rabbits have appeared in film and literature, in "Alice's Adventures in Wonderland" (the White Rabbit and the March Hare characters), in "Watership Down" (including the film and television adaptations), in "Rabbit Hill" (by Robert Lawson), and in the "Peter Rabbit" stories (by Beatrix Potter). In the 1920s, "Oswald the Lucky Rabbit", was a