Typography of Apple Inc. Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a". In the early 1980s, the logo was simplified by removing "computer ınc." from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura. Since
Helvetica (film) Helvetica (film) Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. The film aims to show Helvetica's beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists,