Ipoh white coffee product. In Malaysia, the original white coffee started in the town of Ipoh and was a drink made from beans roasted in margarine, ground, brewed, and served with sweetened condensed milk. This style of coffee continues to be popular throughout the country. However, “white coffee” in Malaysia often simply refers to how the drink is prepared and presented - with added milk or creamer. Overseas visitors finding the margarine-roasted coffee beans unorthodox (due to their slight caramelized flavor) are often misled into believing that there is a type of coffee bean endemic to Malaysia called the "white coffee bean". The
Pumpkin Spice Latte messaging. Starbucks has written that their target market represents the demographics using social media most heavily, including on Twitter, Facebook, and Instagram. In 2013, the company added a gaming element to the drink's arrival, allowing customers to "unlock" the drink at Starbucks stores nearby by ordering the drink with a code before its official sale date. Between August 2012 and January 2014, there were over 29,000 tweets with the hash tag "#PSL", and in a single fall day use of the PSL hash tag exceeded 12 million. Since the introduction of the Starbucks Pumpkin Spice Latte, other companies have created