NTT Docomo a mushroom, which is quite a celebrity in Japan. He even is the hero of a Nintendo DS puzzle and platforming video game, "Boing! Docomodake DS" on 2007 and 2009; on 2016 or 2015, Nintendo put a Docomodake Mii in the app they called Miitomo, which was also released in North America, Japan and Europe. He also has a wide variety of merchandising such as cell phone straps, keychains, and plush dolls. As one type of advertising method, there are many types of Docomodakes such as mother and father, which symbolizes the plans that NTT Docomo offers. Emoji, a pictographic
Internet in Japan own Cable broadband products, but relatively high initial installation costs and cheaper alternatives limited its spread. The world's first large-scale mobile Internet service, iMode, was pioneered in 1999 by the nation's largest mobile carrier, NTT DoCoMo. ADSL services were started by a venture company, Tokyo Metallic in 1999. After this NTT started and some other companies followed. In 2001, SoftBank started a 12 Mbit/s ADSL service. It was a shocking event, because the price was around only 3000 yen (30US$), which was half the cost of other companies. This, coupled with aggressive marketing campaigns led to their capturing of large