General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
Soap opera oil boom, premiering on September 27, 2015 during the 2015-16 TV season. The telenovela, a shorter-form format of serial melodrama, shares some thematic and especially stylistic similarity to the soap opera, enough that the colloquialism "Spanish soap opera" has arisen to describe the format. The chief difference between the two is length of series; while soap operas usually have indefinite runs, telenovelas typically have a central story arc with a prescribed ending within a year or two of the show's launch, requiring more concise storytelling. Spanish-language networks, chiefly Univision and Telemundo, have found success airing telenovelas for the growing U.S.