General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
History of General Hospital for "General Hospital" rose to over three million, the highest in two years. Ratings in the target demographic of women 18 to 34 years old were reported to have risen 44% year over year. MSN Money cited "General Hospital" as leading a revival of the soap opera genre, stating, "Soap fans say the reason for GH's resurgence is simple: The show got a lot better." Michael Logan of "TV Guide" named "General Hospital" the best soap of 2012, stating, "This time last year, General Hospital was considered dead as disco, a show merely waiting to be officially canceled by ABC.