Fairlife Fairlife Fairlife, stylized as fa!rlife, is a brand of ultrafiltered milk distributed in the United States by The Coca-Cola Company. The milk comes in four varieties: reduced fat, chocolate, fat-free, and whole milk. Anders Porter of Fairlife's Coopersville, Michigan facility stated, "we separate the cream, filter, heat treat, homogenize, test and bottle the milk." According to Sue McCloskey, who developed the system used to make Fairlife with her husband Mike McCloskey, the ultrafiltration process removes the lactose and much of the sugar and leaves behind more of the protein and calcium. Fairlife is labeled as ultra-filtered milk. In 2012, fairlife,
Coca-Cola "Mean Joe" Greene, leading to the two opening the Coca-Cola Great Hall at Heinz Field in 2001 and a more recent Coca-Cola Zero commercial featuring Troy Polamalu. Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets. Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. Coca-Cola is also one of