Jim Rockford (television character) Logan Echolls calls the titular character "Rockford", referencing Jim Rockford. Jim Rockford (television character) James Scott Rockford is a fictional character on the television series "The Rockford Files". The character, played by James Garner, is a struggling private investigator operating in the greater Los Angeles area. Rockford is the principal character of the series, and Garner was the only actor to appear in every episode of the series. Unlike many other fictional "private eyes", he is an ex-convict, albeit one who was falsely imprisoned (at San Quentin Prison) and later fully pardoned. One episode tells that because of the carelessness
The Rockford Files options that were not part of the "Esprit" package, as well as spot the different model year cars used in various chase scenes that differed from those in an actual episode, especially in later seasons). Although the series ran until early 1980, no Firebird was used past the 1978 model year as Garner reportedly was displeased with the restyled front end of the 1979 and later Firebird models and as such did not wish them featured on the show (although an answering machine message in one episode in the final season indicated his car was 1979 Firebird). Joseph "Rocky" Rockford