Bard are known as "the Bard of Avon" (often simply "the Bard") and "the Bard of Bengal" respectively. The word is a Celtic loan word from Scottish Gaelic "bàrd", Irish "bard", Welsh "bardd". In 16th-century Scotland, it was a derogatory term for an itinerant musician; nonetheless it was later romanticised by Sir Walter Scott. In medieval Gaelic and Welsh society, a "bard" (Scottish and Irish Gaelic) or "bardd" (Welsh) was a professional poet, employed to compose eulogies for his lord (see planxty). If the employer failed to pay the proper amount, the bard would then compose a satire (c.f. "fili", "fáith").
Alexander Bard a third album, "Fabricator", followed by a 2008 compilation album and the 2009 release of a fourth studio album, "Big Science". In April 2010, Bard announced that he was working with co-producer Henrik Wikström on a new project called Gravitonas, signed to Universal Music worldwide. The project, described as electro-rock, and fronted by Bard himself and vocalist Andreas Öhrn, released a first digital EP in May 2010 and had its first charts hits in Sweden and Russia in the autumn of 2010. Since they refuse to release physical records tied to traditional promotional media campaigns and instead strictly release their