L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Kresge College Kresge College Kresge College is one of the residential colleges that make up the University of California, Santa Cruz. Founded in 1971, Kresge is located on the western edge of the UCSC campus. Kresge is the sixth of ten colleges at UCSC, and originally one of the most experimental. The first provost of Kresge, Bob Edgar, had been strongly influenced by his experience in T-groups run by NTL Institute. He asked a T-group facilitator, psychologist Michael Kahn, to help him start the college. When they arrived at UCSC, they taught a course, Creating Kresge College, in which they and the