Vande Mataram (album) Vande Mataram (album) Vande Mataram is a 1997 studio album by Indian musician A. R. Rahman. It is the largest selling Indian non-film album to date. It released on December 9, 1997 by Columbia Records, a music label owned by Sony Music. It was released on the Golden Jubilee anniversary of India's independence and has been instrumental in instilling a sense of patriotic pride and national unity amongst the people of India. Ever since release, both the album and its title song "Maa Tujhe Salaam" have had a profoundly positive and unifying impact on the nationalistic and patriotic mood of
Vande Mataram (album) better. In May, at a Sony conference in Manila, where the bigger the name you can drop means the more attention you get, they got 20 minutes. When the songs from the album were played, pre-release, at the Sony Music conference in Manila, Sony Music executives representing various Sony Music sub-labels reportedly went berserk and clamoured for the international rights of the album. They played the song; pandemonium reigned. The head of Columbia records (a Sony label) said, "It's unbelievable, I want it." The head of Epic records (another Sony label) said, "I don't care, I want it." Says Subramaniam: