Dr. Dre in Santa Monica, California. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22. In May 2014, technology giant Apple purchased the Beats brand for $3 billion, Apple's most expensive purchase by far. The deal made Dr. Dre the "richest man in hip hop", surpassing Diddy. During May 2013, Dr. Dre and Jimmy Iovine donated a $70 million endowment to the University of Southern California to create the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. The goal of the Academy has been stated as
Dr. Dre Man festival with her. "Business Insider" mentions the portion of the letter where Dr. Dre purportedly states "someone should get behind this...and make some money off these fools" and compares Dr. Dre's potential entrepreneurial engagement with Burning Man as a parallel to Steve Jobs' efforts to centralize and profit from the otherwise unorganized online music industry. According to Salon, Dr. Dre's ethos seems to be aligned with seven of the ten principles of the Burning Man community: "radical self-reliance, radical self-expression, communal effort, civic responsibility, leaving no trace, participation and immediacy." Dr. Dre is renowned for constantly evolving his production