The Coca-Cola Company division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio (flavoured milk) to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola
Coca-Cola C2 version of Coca-Cola; however, Coca Cola said the brand would remain in its lineup, even while Pepsi discontinued its equivalent product, Pepsi Edge, in late 2005, just one year after its introduction. Many store shelves completely replaced the product with Coca-Cola Zero due to display, shelving and storage limitations, and with the introduction of Coca-Cola Cherry Zero, the product disappeared from all store shelves where it had previously remained, and in 2013, it was replaced by Coca-Cola Life, which was marketed for using Stevia as opposed to artificial sweeteners. Coca-Cola C2 Coca-Cola C2 (also referred to as Coke C2, C2