Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
Dr. Dre and is known to pressure the artists with whom he records to give flawless performances. In 2006, Snoop Dogg told the website Dubcnn.com that Dr. Dre had made new artist Bishop Lamont re-record a single bar of vocals 107 times. Dr. Dre has also stated that Eminem is a fellow perfectionist, and attributes his success on Aftermath to his similar work ethic. He gives a lot of input into the delivery of the vocals and will stop an MC during a take if it is not to his liking. However, he gives MCs that he works with room to write