Sony Canada recordable/rewriteable media Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering 2007 Sony's 8-year global FIFA partnership commences Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts 2008 Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style Sony of Canada Ltd. launches the world's first Organic LED television in Canada Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada 2009 Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD
Sony to portable audio cassette players. The company now uses the Walkman brand to market its portable audio and video players as well as a line of former Sony Ericsson mobile phones. Sony utilized a related brand, Discman, to refer to its CD players. It dropped this name in the late 1990s. Sony produced computers (MSX home computers and NEWS workstations) during the 1980s. The company withdrew from the computer business around 1990. Sony entered again into the global computer market under the new VAIO brand, began in 1996. Short for "Video Audio Integrated Operation", the line was the first computer