Soap opera funeral in 1997 (32.1 million viewers) which were transmitted on both BBC One and ITV. An early television serial was "The Grove Family" on the BBC, which produced 148 episodes from 1954 to 1957. The programme was broadcast live and only a handful of recordings were retained in the archives. The UK's first twice-weekly serial was ITV's "Emergency - Ward 10", running from 1957 until 1967. In the 1960s "Coronation Street" revolutionised UK television and quickly became a British institution. On 17 September 2010, it became the world's longest-running television soap opera and was listed in "Guinness World Records". The
Soap opera primarily broadcast live, interspersed with short pre-recorded film clips and still photos to remind the audience of the previous week's episode. The first long-running prime time soap opera was "Peyton Place" (1964–1969) on ABC. It was based in part on the eponymous 1957 film (which, in turn, was based on the 1956 novel). The popularity of "Peyton Place" prompted the CBS network to spin-off popular "As the World Turns" character Lisa Miller into her own evening soap opera, "Our Private World" (originally titled "The Woman Lisa" in its planning stages). "Our Private World" was broadcast from May to September 1965.