Life (cereal) Original Life has been reformulated several times since its introduction, sometimes unsuccessfully. Most recently, in 1997, Quaker introduced a "New and Improved" version; consumer response was unfavorable and Quaker quickly reverted to the original formula. In 2010, Life was featured on the "Eat This, Not That" website. It was categorized as a healthy cereal but was criticized for its content of the yellow food dye "Yellow 5", or tartrazine. The original cereal also contains disodium phosphate, the preservative BHT, yellow 6, and pyridoxine hydrochloride. Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain
C.W. Post (cereal) C.W. Post (cereal) C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1974. It was named after C. W. Post, the founder of the Postum Cereal Company that later became General Foods. The cereal company unit was later sold off and is now Post Foods. It followed the debuts of other granola cereals by major U.S. cereal manufacturers in the early 1970s: Heartland Natural Cereal, Quaker 100% Natural Granola, Country Morning, and Nature Valley. The cereal was available with or without raisins, and its sugar content by weight was 27.8% and 24.8%,