Fairlife sheet. Later, in February 2015, the Coca-Cola Company officially launched Fairlife, and began to distribute the milk across the United States. Fairlife is marketed as an ultra-filtered milk, as well as "a dairy option that is sourced from sustainable family farms." In November of 2015, Fairlife added its fa!rlife YUP! brand to its lineup, which was marketed to "tweens" and young adults. It currently comes in four all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ‘Licious. It's marketed as having 25% less sugar ""compared to regular low-fat chocolate milk"." The Fairlife line of milk is distributed by
Coca-Cola Life 500mL bottles. In Canada, the product is sweetened from natural sources and contains 50% fewer calories than regular colas. Coca-Cola Life was introduced in Switzerland in 2015 and withdrawn in March 2018. The roll-out of Coca-Cola Life in the United States began in the summer of 2014, with the product being sold at a number of locations of The Fresh Market grocery store. Nationwide distribution began on November 4, 2014. The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006. Before the full-scale national launch, the market research firm Haynes & Co. said that