Discount store older store concepts. As examples, Woolworth opened a Woolco chain (also in 1962); Montgomery Ward opened Jefferson Ward; Chicago-based Jewel launched Turn Style; and Central Indiana-based L. S. Ayres created Ayr-Way. J. C. Penney opened discount stores called Treasure Island or The Treasury, and Atlanta-based Rich's owned discount stores called Richway. During the late 1970s and the 1980s, these chains typically were either shut down or sold to a larger competitor. Kmart and Target themselves are examples of adjuncts, although their growth prompted their respective parent companies to abandon their older concepts (the S. S. Kresge five and dime store
L.A. Joe Department Store L.A. Joe Department Store L.A. Joe Department Store was a chain of Charleston, West Virginia based discount department stores that existed until June, 1992. L.A. Joe was the retail brand name of Retail Acquisition Corporation which at its peak owned 70 discount department stores throughout West Virginia, Virginia, Maryland, Ohio, Indiana and Kentucky. Retail Acquisition Corp/L.A. Joe purchased the struggling Heck's Department Store chain in 1990. The company experienced $19.5 billion in losses between 1990 and 1991, and in 1991 liquidated 22 of its stores under Chapter 11. By June 1992, the remainder of the stores had been liquidated. Creditors