S. S. Kresge store company. By 1924, Kresge was worth approximately $375,000,000 ($ in 2009 dollars) and owned real estate of the approximate value of $100,000,000. He was married and divorced at least twice by 1928. Kresge and his family were members of Detroit's North Methodist Episcopal Church. He held membership in organizations including four Masonic lodges and the Ancient Arabic Order of the Nobles of the Mystic Shrine, the Young Men's Christian Association, the Detroit Athletic, Boat, and Golf Clubs, Rotary, and various commercial and automobiling societies. Kresge died on October 18, 1966, at the age of 99. The first Kmart opened
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain