Aurum (liqueur) the pun between the Latin words "aurum", which means gold, and "aurantium", which means orange (fruit). Aurum (liqueur) Aurum is a sweet Italian liqueur produced in Pescara since 1925. It is 40% alcohol by volume and it is made from brandy and citrus fruit infusion. It goes well with sweets, especially with "parrozzo", another specialty of Pescara. Other than as a drink, it is often used as a cake ingredient or as an addition to ice-cream. The name of this liqueur was chosen by Amedeo Pomilio, the founder of the Aurum factory, upon suggestion by the poet and writer Gabriele
Commodity pathway diversion inherent market value. They reacted against this perceived commoditization of art by producing what they considered decommodified art. However, as Kopytoff argued, "commodities must be not only produced materially as things, but also culturally marked as being a certain kind of thing." Thus, when diverting industrial materials from their commodity pathways to produce art became culturally valuable, the objects themselves gained value (1985). Finally, pop artist Andy Warhol, created artwork couched in what Appadurai refers to as the "aesthetics of decontextualization." In his famous Campbell's Soup painting, Warhol diverts advertising from its commodity pathway by reproducing it as a work