L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
S. C. Johnson & Son dropped the labeling of Greenlist on Windex. S. C. Johnson & Son is the main sponsor of the Serra das Almas Private Natural Heritage Reserve in the states of Ceará and Piauí, Brazil. The reserve protects an area of the caatinga biome, including wild specimens of the carnauba palm tree (Copernicia prunifera), the source of carnauba wax. On December 18, 2012, S. C. Johnson & Son began operation of two wind turbines at their largest manufacturing facility in Mount Pleasant, Wisconsin. The turbines, in addition to the gas reclamation system in place at a nearby landfill, are estimated to produce