Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Emirates Air Line (cable car) 9 July 2012 In January 2011, News International was planning to sponsor the project, but withdrew its offer. In October 2011 it was announced that the Dubai-based airline Emirates would provide £36 million in a 10-year sponsorship deal which included branding of the cable car service with the airline's name. Construction began in August 2011 with Mace as the lead contractor. Mace built the cable car for £45 million and was to operate it for the first three years for a further £5.5 million. TfL stated that the initial construction funding and Emirates sponsorship would cover £36 million of the