Kmart of the first Kmart, some poorly performing S.S. Kresge stores were converted to a new "Jupiter Discount Stores" brand, which was conceived as a bare-bones, deep discount outfit. During the 1970s, Kmart put a number of competing retailers out of business. Kresge, Jupiter and Kmart stores mainly competed with other store chains like Zayre, Ames, Bradlees, Caldor, Hills, and those that were operated by MMG-McCrory Stores (McCrory, McLellan, H.L. Green, J.J. Newberry, S.H. Kress, TG&Y, Silver's and eventually G.C. Murphy Co.). In 1977, S.S. Kresge Company changed its name to K Mart Corporation. In 1980, Vice Chairman Bernard M. Fauber
Kresge-Newark and its Breakfast With Santa sold out early each season. In the 1940s the firm opened a multi-story parking garage, 1 block from its store. The garage located at the corner of Raymond Blvd, and Central Avenue was the only structure of its type in downtown Newark that was run by a department store. Bamberger's and Hahne's offered small surface lots next to their stores. With the opening of the garage, Kresge-Newark used the motto, "easiest to reach, pleasantness to shop in". This motto was related to not only the parking garage, but its (2) subway entrances, and numerous bus