Lucas Bols In 1892, the company was reorganized into an LLC. Former Dutch colonial possessions proved natural markets for the group's products, and a rapid international expansion followed. By the turn of the century, Bols was aggressively marketing its lines, and nearly all European dynasties had appointed them Royal Warrants. In 1873 Bols won a "Fortschritts-Medaille" at the Weltausstellung 1873 Wien and one year later became purveyor to the imperial court in Vienna. Other courts followed such as several kings and queens of the Netherlands, Belgium, Luxembourg, Greece, Sweden, Denmark, Monaco, and later in more modern times the courts of Ethiopia and
Lucas Bols evolving trends in the use of liqueurs. To this end, Bols actively courts bar owners, bartenders and consumers through a marketing strategy of trade associations, campaigns, sponsorships, and bartending academies and competitions. Bols has constructed a "brand experience" in Amsterdam, which includes not only a traditional museum of the history of the brand, its manufacturing methods and ingredients, but also various interactive exhibits which involve the visitor and engage the senses. Visitors can even practice flair bartending. Bartenders themselves are a top priority for Bols and the Bols bartending academy offers accredited courses in bartending, flair bartending, mixology (the method