Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
2001 (Dr. Dre album) sound" from Dr. Dre and that it was as "addictive as it was back when over 3 million record buyers got hooked on "The Chronic" and Snoop Dogg's Dre-produced "Doggystyle"" and went on to commend Dr. Dre, stating, "If any rap producer deserves the title "composer", it's he." "NME" mentioned that Dr. Dre didn't expand the genre, but it was "powerful enough in parts, but not clever enough to give Will Smith the fear". PopMatters writer Chris Massey declared that "Musically, "2001" is about as close to brilliant as any one gangsta rap album might possibly get." Christopher John Farley