Sony Canada recordable/rewriteable media Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering 2007 Sony's 8-year global FIFA partnership commences Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts 2008 Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style Sony of Canada Ltd. launches the world's first Organic LED television in Canada Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada 2009 Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD
Emirates (airline) 2014 Emirates Airline has been the sponsor of Super League Rugby League team, the Warrington Wolves. It is a multi-year sponsorship and the cost has been touted as around £5m. Since 2015, Emirates Airlines is also the sponsor of Super Rugby South African team the Lions as well as having the naming rights of the team and Ellis Park rugby stadium. It is also the main sponsor of USA Rugby. Emirates is the sponsor for the World Rugby panel of international referees. In horse racing, Emirates sponsors the Dubai International Racing Carnival. It sponsored the Australian Turf Club's Autumn and