L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Kresge Building (Augusta, Maine) Kresge Building (Augusta, Maine) The Kresge Block is a historic commercial building at 241-249 Water Street in downtown Augusta, Maine. Built in 1932 to house a department store, it is a distinctive and rare local example of commercial Moderne architecture. It was listed on the National Register of Historic Places in 1986. The Kresge Block is located on the east side of Water Street, Augusta's principal commercial thoroughfare, a bit south of the center of the block between Bridge and Front Streets. It is a two-story masonry structure, built out of brick and granite. The ground floor has two storefronts