Dr. Dre in Santa Monica, California. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22. In May 2014, technology giant Apple purchased the Beats brand for $3 billion, Apple's most expensive purchase by far. The deal made Dr. Dre the "richest man in hip hop", surpassing Diddy. During May 2013, Dr. Dre and Jimmy Iovine donated a $70 million endowment to the University of Southern California to create the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. The goal of the Academy has been stated as
2001 (Dr. Dre album) and unchanged in the last ten years. Critics noted that Dr. Dre had differed from his effort to "clean-up his act" which he tried to establish with his 1996 single, "Been There, Done That" from "Dr. Dre Presents...The Aftermath". "NME" mentioned that the album was full of "pig-headed, punk-dicked, 'bitch'-dissing along with requisite dollops of ho-slapping violence, marijuana-addled bravado and penis-sucking wish fulfilment." Massey noted that the lyrics were overly explicit but praised his delivery and flow: "His rhymes are quick, his delivery laid back yet full of punch." The rhymes involve Dr. Dre's return to the forefront of hip