Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Rod Grams Rod Grams Rodney Dwight "Rod" Grams (February 4, 1948 – October 8, 2013) was an American politician from Minnesota. He served as a Republican in both the United States House of Representatives and the U.S. Senate. Grams was born in Princeton, Minnesota and attended Brown Institute (1966–68), Anoka-Ramsey Community College (1970–72), and Carroll College (1974–75). Grams spent 23 years in the field of television and radio broadcasting before launching a career in politics. From 1982–91 he was the senior news anchor at KMSP-TV in Minneapolis/St. Paul. Before that, he worked as a news anchor/producer for KFBB-TV in Great Falls, Montana;