L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Kresge-Newark floors of the Newark flagship were leased to the Two Guys chain. The two branch stores were closed at this time and the downtown Newark location reopened as a Two Guys unit in the fall of 1967. Kresge-Newark Kresge-Newark was an upper-middle market department store based in Newark, New Jersey. The firm was started in the 1920s when its founder Sebastian Kresge purchased the L.S. Plaut Department store in downtown Newark and rebranded the business Kresge-Newark. This store had no management connection to the S.S. Kresge 5 & 10 chain based in Detroit, Michigan. In 1926, Kresge replaced the original