Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Viktor Jansson a somehow abstract form. The model for Kajastus, Convolvulus and Nuoruus was Tove Jansson, the daughter of the sculptor. Viktor Jansson Viktor Bernhard "Faffan" Jansson (1886 in Helsinki – 1958 in Helsinki) was a Finnish sculptor belonging to the Swedish-speaking minority of Finland. He married the illustrator Signe Hammarsten-Jansson and they had three children: the writer Tove Jansson, photographer Per Olov Jansson, and Lars Jansson, an author and comic strip artist. Starting from 1929 Viktor Jansson created several drafts for sculptures picturing young women, one of which is called Convolvulus. The other sculpture from the same series named Youth (Nuoruus)