Foreign policy of the Ronald Reagan administration of the Soviet Union's total export earnings). To restructure the Soviet economy before it collapsed, Gorbachev announced an agenda of rapid reform, based upon what he called perestroika (meaning "restructuring") and glasnost (meaning "liberalization" and "openness"). Reform required Gorbachev to redirect the country's resources from costly Cold War military commitments to more profitable areas in the civilian sector. As a result, Gorbachev offered major concessions to the United States on the levels of conventional forces, nuclear weapons, and policy in Eastern Europe. Many US Soviet experts and administration officials doubted that Gorbachev was serious about winding down the arms race,
Mikhail Gorbachev were discussed by Politburo members. One of the first reforms Gorbachev introduced was the anti-alcohol campaign, begun in May 1985, which was designed to fight widespread alcoholism in the Soviet Union. Prices of vodka, wine, and beer were raised, and their sales were restricted. It was pursued vigorously and cut both alcohol sales and government revenue. As a result, alcohol production migrated to the black market economy and dealt a blow to state revenue—a loss of approximately 100 billion rubles, according to Alexander Yakovlev. However, the program proved to be a useful symbol for change in the country. The purpose