Ishmael (Moby-Dick) Biblical in origin: in Genesis 16:1-16; 17:18-25; 21:6-21; 25:9-17, Ishmael was the son of Abraham by the servant Hagar. In 16:11-12, the most significant verses for Melville's allegory, Hagar was cast off after the birth of Isaac, who inherited the covenant of the Lord instead of his older half-brother. Melville shapes his allegory to the Biblical Ishmael as follows: And so the name points to a Biblical analogy that marks Ishmael as the prototype of "wanderer and outcast," the man set at odds with his fellows. Wright says that all Melville's heroes—with the exception of Benito Cereno and Billy Budd—are
Account-based marketing Account-based marketing Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations. Account based marketing can help companies to: While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the