Twitter had 100 million active users logging in at least once a month and 50 million active users every day. In an article published on January 6, 2012, Twitter was confirmed to be the biggest social media network in Japan, with Facebook following closely in second. comScore confirmed this, stating that Japan was the only country in the world where Twitter leads Facebook. On March 31, 2014, Twitter announced there were 255 million monthly active users (MAUs) and 198 million mobile MAUs. In 2013, there were over 100 million users actively using Twitter daily and about 500 million Tweets every day,
Black Twitter each other by throwing insults back and forth ("Yo momma so bowlegged, she look like a bite out of a donut," "Yo momma sent her picture to the lonely hearts club, but they sent it back and said, 'We ain't that lonely!). According to Thurston, the brevity of tweets and the instant feedback mean Twitter fits well into the African tradition of call and response. Having been the topic of a 2012 SXSW Interactive panel led by Kimberly Ellis, Black Twitter came to wider public attention in July 2013, when it was credited with having stopped a book deal between