Cereal Cereal A cereal is any of the edible components of the grain (botanically, a type of fruit, called a caryopsis) of cultivated grass, composed of the endosperm, germ, and bran. Cereal grains are grown in greater quantities and provide more food energy worldwide than any other type of crop and are therefore staple crops. Edible grains from other plant families, such as buckwheat (Polygonaceae), quinoa (Amaranthaceae) and chia (Lamiaceae), are referred to as pseudocereals. In their natural, unprocessed, "whole grain" form, cereals are a rich source of vitamins, minerals, carbohydrates, fats, oils, and protein. When processed by the removal of
Krave (cereal) Krave (cereal) Krave is a chocolate cereal made by the Kellogg Company. The concept of chocolate filled cereal was introduced by Telma in Israel. Their product was launched in 1994 and called Kariot (כריות), which in Hebrew means pillows. Kellogg launched their version of it in the UK in 2010, marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". The advertisements feature the cereal pieces hunting blocks of chocolate. The cereals are sold in France under the name Trésor and in Germany Tresor. It was introduced in the United States in 2012. In September