L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Discount store Zeemand both operate throughout Europe. In addition, the German chains Lidl and Aldi are both operating shops in The Netherlands. New Zealand's main discount shops includes The Warehouse. Discount shops cover about 20% of food sales in Poland. Main retailers: Competition in the global discount shop industry has intensified as the various players try to undercut their rivals to attract new customers and retain existing customers with low priced goods. "See also" - List of discount shops in the United Kingdom During the period from the 1950s to the late 1980s, discount stores were more popular than the average supermarket