Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Rod Grams candidacy. Grams switched his political plans and ran in the 2006 U.S. House election, challenging the incumbent Jim Oberstar in Minnesota's 8th congressional district. Oberstar defeated Grams handily. Grams remained active in politics and interested in running for public office. In 2008, Grams shared he considered challenging incumbent Norm Coleman for the Republican U.S. Senate nomination but was too busy in his private life to make a run, stating, "And my wife (Chris) would have killed me if I would have, because of some things that we're doing." However, it became unclear whether Grams would run as a Republican. In