Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Pep (cereal) Pep (cereal) Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923. Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's "The Adventures of Superman" radio series. One of Pep's advertising slogans was "the Sunshine cereal". Pep became one of the first "fortified" cereals, with an infusion of vitamins, beginning in the 1930s. Extensive advertising, from print advertisements to sponsorship of "The Adventures of Superman", helped keep the brand in the public's consciousness. Pep was included in "variety packs" of serving-sized boxes of Kellogg's cereals. The cereal's "mildly