Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cereal (magazine) the grey front cover from Volume 13 onwards. The most recent change was a full redesign of the layout of the magazine by Vancouver-based Studio Faculty for Volume 16. Cereal creates and publishes regular stories specifically for their online site, with exclusive commissioned writing and photography. Cereal is also published in a Mandarin edition. In 2016 Cereal launched their City Guide series, with physical guide book editions for London, Paris, New York, Los Angeles and Copenhagen. Each guide features a selection of places to stay, eat, drink and visit within the city, illustrated by original photography. In October 2018, new