McCrory Stores his last name so he would not have to pay for extra letters on his store signs. McCrory died in 1923 having built McCrory Stores Corporation into a success. However, in 1933 the company declared bankruptcy and was dissolved, but it was eventually re-established as McCrory Stores and resumed operations. One of the early investors was Sebastian Spering Kresge, who later founded the S.S. Kresge chain, which became Kmart. In 1899, Kresge traded his interest in the McCrory's Memphis, Tennessee store for McCrory's interest in the Detroit, Michigan, store, giving him control there. In 1987, the Kmart Corporation sold its
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain