Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Swedish-speaking population of Finland increasing slightly in total numbers since more parents from bilingual families tend to register their children as Swedish speakers. It is estimated that 70% of bilingual families—that is, ones with one parent Finnish-speaking and the other Swedish-speaking—register their children as Swedish-speaking. The Swedish term "finlandssvensk" (literally "Finland-Swede"), which is used by the group itself, does not have an established English translation. The Society of Swedish Authors in Finland and the main political institutions for the Swedish-speaking minority such as the Swedish People's Party and Swedish Assembly of Finland use the expression "Swedish-speaking population of Finland", but Swedish-speaking NGOs often use