Emergency – Ward 10 Emergency – Ward 10 Emergency – Ward 10 is a British medical soap opera series shown on ITV between 1957 and 1967. Like "The Grove Family", a series shown by the BBC between 1954 and 1957, "Emergency – Ward 10" is considered to be one of British television's first major soap operas. The series was made by the ITV contractor ATV and set in a fictional hospital called Oxbridge General. Growing out of what was originally intended to be no more than a six-week serial (entitled "Calling Nurse Roberts"), the series became ITV's first twice-weekly evening soap opera. "Emergency –
General Hospital with the show until their deaths in 1996 and 1991 respectively. They were joined a year later by Rachel Ames who remains to date the longest serving actress on an ABC soap opera, having been continuously on the show from 1964 to 2007. "General Hospital" was the second soap to air on ABC (after the short-lived "Road to Reality", which aired for several months during the 1960–61 season). In 1964, a sister soap was created for "General Hospital", "The Young Marrieds"; it ran for two years, and was canceled because of low ratings. "General Hospital" also spawned a primetime spinoff