Ishmael (Moby-Dick) Biblical in origin: in Genesis 16:1-16; 17:18-25; 21:6-21; 25:9-17, Ishmael was the son of Abraham by the servant Hagar. In 16:11-12, the most significant verses for Melville's allegory, Hagar was cast off after the birth of Isaac, who inherited the covenant of the Lord instead of his older half-brother. Melville shapes his allegory to the Biblical Ishmael as follows: And so the name points to a Biblical analogy that marks Ishmael as the prototype of "wanderer and outcast," the man set at odds with his fellows. Wright says that all Melville's heroes—with the exception of Benito Cereno and Billy Budd—are
Account-based marketing only obvious differentiators. In the marketing of complex business propositions, account-based marketing plays a key role in expanding business within existing customer accounts (where, for example, wider industry marketing would not be targeted enough to appeal to an existing customer)as An enterprise purchase is influenced by close to 17 people on average. In scenarios where the initial sale has taken several months, it is reported that account-based marketing delivers an increase in the long-term value of the customer. ABM can also be applied to key prospect accounts in support of the first sale. For example, Northrop Grumman employed ABM to