Malaysia Airlines Flight 370 7 March 2016, the day before the second anniversary of the disappearance, twelve Chinese families with relatives on board the missing aircraft filed a lawsuit in Beijing, one day before the deadline for pursuing litigation against the carrier. In Kuala Lumpur, lawyer Ganesan Nethi reported that he had filed a joint lawsuit on behalf of the families of 32 passengers on 3 March 2016, explaining that most were Chinese, along with an American and a few Indians. Some Chinese boycotted all things Malaysian, including holidays and singers, in protest of Malaysia's handling of the Flight 370 investigation. Bookings on Malaysia
Malaysia Airlines Flight 370 market share and face a challenging environment to stand out from competitors while addressing its financial plight. The company's stock, down as much as following the disappearance of Flight 370, had fallen 80% over the previous five years, which contrasted with a rise in the Malaysian stock market of about 80% over the same period. Many analysts and the media suggested that Malaysia Airlines would need to rebrand and repair its image and/or require government assistance to return to profitability. The loss of Flight 17 in July greatly exacerbated Malaysia Airline's financial problems. The combined effect on consumer confidence of