Nihon Kotsu as the "Prince of Taxis." The company was founded as a sole proprietorship in 1928 and reorganized as a stock company in December 1945. It began as a limousine operator and expanded to taxi service in 1940. NK operates the most popular taxi hailing mobile application in Japan, Japan Taxi. Toyota invested 500 million yen in the app in 2017, followed by a second 7.5 billion investment in 2018. Tokyo Musen, a major rival of Nihon Kotsu in the Tokyo area, joined the app later that year in an effort to counterbalance foreign rivals such as Uber and Didi Chuxing.
Easy Taxi taxi call service in Latin America. This includes Startup Weekend RIO 2011, IBM SmartCamp Brazil 2011, Startup Farm RIO 2011 and TNW Brazil Awards. It was featured as Best App of 2014 in App Store and Google Play. Easy Taxi is supporting the social responsibility programs for the taxi industry worldwide. In Brazil it implemented a system of the so-called “Bibliotaxis”, through which passengers can borrow books available inside Easy Taxi cabs, returning them on the next trip. In other Latin American countries it partnered with local bars and restaurants to promote the “Don’t drink and drive campaign.” In the