Lucas Bols beverages. (In a later divestiture, these brands became part of Campari Group). Through the 1980s, Bols continued to expand its range of non-alcoholic beverages with particular emphasis on the Italian and Swiss markets. Already a leading producer of alcoholic beverages in its home country, Bols became the dominant producer of genever with its 1986 acquisition of Rotterdam based . In addition, this allowed Bols to vertically integrate itself, as Henkes had a network of retail liquor stores in the Netherlands. In 1988, Bols acquired "Strothmann Brennereien GmbH & Co AG.", instantly giving it the largest market share in the Korn
Lucas Bols spirit brands such as Bokma and Hartevelt genevers and Coebergh. Bols has greatly increased its marketing presence under the leadership of Mr. Van Doorne, first as part of Remy Cointreau, and now as an independent company. The vision is to drive the Bols brands growth and profitability through the "on-trade" market, meaning in bars and restaurants. To do this, Bols is positioning itself as a leader to bar owners and their staff in support, innovation and new product development. Bols wants its ingredients to be thought of as an irreplaceable component in mixology and cocktail culture, as it capitalizes on