Lucas Bols drinks. On 16 March 2006, Remy announced the sale of Bols to European investment fund ABN AMRO Capital (75%), together with a management group led by Mr. Huub van Doorne (25%). Mr. Van Doorne was a member of Rémy Cointreau's Management Board, and led the team that revitalized the Bols brand under Remy's aegis. Mezzanine capital was provided by GSC Group. The new company is named Lucas Bols, B.V. and is headquartered in Amsterdam. Its assets include the production facilities in the Netherlands, along with the brands, Bols, Galliano, Vaccari Sambuca, Pisang Ambon and Damrak Gin, plus leading Dutch Origin
Lucas Bols evolving trends in the use of liqueurs. To this end, Bols actively courts bar owners, bartenders and consumers through a marketing strategy of trade associations, campaigns, sponsorships, and bartending academies and competitions. Bols has constructed a "brand experience" in Amsterdam, which includes not only a traditional museum of the history of the brand, its manufacturing methods and ingredients, but also various interactive exhibits which involve the visitor and engage the senses. Visitors can even practice flair bartending. Bartenders themselves are a top priority for Bols and the Bols bartending academy offers accredited courses in bartending, flair bartending, mixology (the method