Discount store Retail Ranking; June 2014), operates more than 10,121 discount stores or discount shops worldwide. Australia has four main discount shops including Aldi, Big W, Kmart, and Target, plus in the Sydney region only, Victoria's Basement. Woolworths entered Canada in the 1920s, but the stores were converted to the Foot Locker, Champs Sports and other stores by 1994. Kresge's entered Canada in 1929. Zellers was founded in 1931, and was acquired by the Hudson's Bay Company in 1978. Giant Tiger opened its first store in Ottawa in 1961, modeled on Woolworths. Winners was founded in 1982 in Toronto, and sells off-price
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain