Commodity market The price of gold bullion fell dramatically on 12 April 2013 and analysts frantically sought explanations. Rumors spread that the European Central Bank (ECB) would force Cyprus to sell its gold reserves in response to its financial crisis. Major banks such as Goldman Sachs began immediately to short gold bullion. Investors scrambled to liquidate their exchange-traded funds (ETFs) and margin call selling accelerated. George Gero, precious metals commodities expert at the Royal Bank of Canada (RBC) Wealth Management section reported that he had not seen selling of gold bullion as panicked as this in his forty years in commodity markets.
Commodity pathway diversion to identify in which phase of its life an object is considered a commodity. Appadurai defines a commodity situation as "the situation in which [an object's] exchangeability for some other thing is a socially relevant feature." In his introduction to "The Social Life of Things: Commodities in Cultural Perspective", Appadurai references the work of Nancy Munn and Igor Kopytoff as influential to the discussion of commodity pathways and diversions. Both scholars advocate analyzing the entire trajectory or "social life" of a commodity to understand its full value. In her article "The Spatiotemporal Transformations of Gawa Canoes", anthropologist Nancy Munn, argues