Shopping of the sale. During sales items can be discounted from 10% up to as much as 50%, with the biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as Black Friday becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps. Today many people research their purchases online to find the cheapest and best deal with one
Shopping in Seoul are called "Free Market" on Saturdays and "Hope Market" on Sundays. They are fledgling craft markets of things made by students and street artists, with its artsy atmosphere. Apgujeong (Apgujeong Station), Cheongdam-dong (Cheongdam Station) and Gangnam (Gangnam Station) areas are also well known shopping destinations. While Myeong-dong caters to a more youth orientated crowd, Gangnam areas often attract a more well-to-do population of wealthy young Koreans, who shop at one of many luxury boutiques and department stores, as well as dining at some of the finest cafes and restaurants in the city. COEX mall in the area is also popular