Brannock Device Brannock Device The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person's shoe size. The son of a shoe industry entrepreneur, Brannock attended Syracuse University, New York. Brannock spent two years developing a simple means of measuring the length, width, and arch length of the human foot. He eventually improved on the wooden RITZ Stick, the industry standard of the day, patenting his first prototype in 1925 and an improved version in 1927. The device has both left and right heel cups and is rotated through 180 degrees to measure the second foot. Brannock
ISO 9000 effect on return on investment, market share, sales growth, better sales margins and competitive advantage," "taking a quality approach is unrelated to ISO 9000 registration." In fact, ISO itself advises that ISO 9001 can be implemented without certification, simply for the quality benefits that can be achieved. Abrahamson argues that fashionable management discourse such as Quality Circles tends to follow a lifecycle in the form of a bell curve, possibly indicating a management fad. Pickrell argues that ISO systems merely gauge whether the processes are being followed. It does not gauge how good the processes are or whether the correct