History of modern Western subcultures wider audience. A subculture of rural jazz and blues fans had mixed elements of jazz and blues into traditional cowboy and folk song styles to produce a crossover called western swing. Thanks to the prevalence of radio, this music spread across the United States in the 1940s. Radio was the first "almost instantaneous" mass media with the power to create large subcultures by spreading the ideas of small subcultures across a wide area. Bebop, a new jazz subculture, formed from the rebellion against the melodic stylings of swing; Notable players included Dizzy Gillespie and Charlie Parker. In turn, bebop spawned
Jazz Fest Wien Square. Apart from jazz, soul, blues, rock and pop musicians and a diversity of world and fusion musicians and many genres of jazz participate, usually about 50 artists annually. At the very first festival in 1991 were artists such as Jan Garbarek, Oscar Peterson, John Scofield, Pat Metheny, Manhattan Transfer, Dizzy Gillespie, Pharoah Sanders, Archie Shepp, John Zorn, Elvin Jones, Gilberto Gil, Miles Davis, George Benson, Carlos Santana, Charlie Haden, Elvin Jones and Joe Zawinul etc. The 2006 festival saw the likes of Michiel Borstlap, Madeleine Peyroux, Chick Corea, Richard Galliano, Candy Dulfer, the Neville Brothers, Herbie Hancock, Randy Newman