History of the National Health Service Emergency Ward 10 was first broadcast in 1957 on ITV and ran until 1967 and followed the life and loves of the staff and patients of the fictionalised Oxbridge General. ITV later followed this up with General Hospital which borrowed much from Emergency Ward 10 in terms of its themes and focus. The idea of a medical hospital as a suitable and popular setting for a soap opera continued to take root in the 1980s. Casualty, set in an A&E department, was first broadcast in 1986 and has since become the longest running medical drama in the world. At a
Crossroads (UK TV series) Crossroads (UK TV series) Crossroads (later known as Crossroads Kings Oak) is a British television soap opera that ran on ITV over two periods – the original 1964 to 1988 run, followed by a short revival from 2001 to 2003. Set in a fictional motel (hotel, in the revival) in the Midlands, "Crossroads" became a byword for cheap production values, particularly in the 1970s and early 1980s. Despite this, the series regularly attracted huge audiences during this time, with ratings as high as 15 million viewers. It was created by Hazel Adair and Peter Ling and produced by ATV (until