Sony Canada recordable/rewriteable media Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering 2007 Sony's 8-year global FIFA partnership commences Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts 2008 Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style Sony of Canada Ltd. launches the world's first Organic LED television in Canada Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada 2009 Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD
Emirates Air Line (cable car) 9 July 2012 In January 2011, News International was planning to sponsor the project, but withdrew its offer. In October 2011 it was announced that the Dubai-based airline Emirates would provide £36 million in a 10-year sponsorship deal which included branding of the cable car service with the airline's name. Construction began in August 2011 with Mace as the lead contractor. Mace built the cable car for £45 million and was to operate it for the first three years for a further £5.5 million. TfL stated that the initial construction funding and Emirates sponsorship would cover £36 million of the