Moomins on its Japan-line airplanes. The peak of the Moomin Boom was the opening of the Moomin World theme park in Naantali, Finland, which has become one of Finland's international tourist destinations. The Moomin Boom has been criticized for commercializing the Moomins. Friends of Tove Jansson and many old Moomin enthusiasts have stressed that the animations banalize the original and philosophical Moomin world to harmless family entertainment. An antithesis for the Disneyland-like Moomin World theme park is the Moomin Museum of Tampere, which exhibits the original illustrations and hand-made Moomin models by Tove Jansson. The Jansson family has kept the rights
Society of Swedish Literature in Finland Society of Swedish Literature in Finland The Society of Swedish Literature in Finland (Svenska litteratursällskapet i Finland r.f., abbr. SLS) is a scholarly society for the collection, archiving and dissemination of knowledge about Finland-Swedish culture. SLS publishes scholarly literature, maintains archives and libraries, funds research and awards literary and scholarly prizes and scholarships. SLS’s activity is made possible by private donations. SLS is one of the largest managers of private charitable funds in Finland. SLS was established in 1885 in memory of the Finnish national poet Johan Ludvig Runeberg, during a time when it was felt that the Swedish language