L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
S. S. Kresge old, he was educated in the local public schools, the Fairview Academy, in Brodheadsville, Pennsylvania, and at the Eastman Business College, from which he graduated in March 1889. Following his graduation, he clerked in a hardware store for two years, then worked as a traveling salesman from 1892 to 1897. On March 20, 1897, Kresge began working for James G. McCrory, the founder of J.G. McCrory's, at a five and ten cent store in Memphis, Tennessee. He continued there for two years. In 1899 he founded his own company, with Charles J. Wilson, with an $8,000 investment in two five-and-ten-cent