Sony Canada recordable/rewriteable media Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering 2007 Sony's 8-year global FIFA partnership commences Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts 2008 Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style Sony of Canada Ltd. launches the world's first Organic LED television in Canada Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada 2009 Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD
Emirates (airline) Formula One official airline sponsor since 2013 season. Emirates is a main sponsor at the Japanese Grand Prix from 2016. Since the 2012 season, Emirates has sponsored the US Open Series, a six-week summer tennis season leading up to the US Open. Its sponsorship runs until 2019. Emirates also sponsors Collingwood Football Club in the Australian Football League, and FC Dallas in Major League Soccer. Since the 2016 season, Emirates is the official airline of the Los Angeles Dodgers of MLB. Since 2017 Emirates is the sponsor of the UAE Team Emirates -former Team Lampre-Mérida- which is a UCI World