Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Rod Grams it was announced that Grams had been battling colon cancer since 2012 and was receiving hospice care at his home. He died on October 8, 2013 at his home in Crown, Minnesota, aged 65. Rod Grams Rodney Dwight "Rod" Grams (February 4, 1948 – October 8, 2013) was an American politician from Minnesota. He served as a Republican in both the United States House of Representatives and the U.S. Senate. Grams was born in Princeton, Minnesota and attended Brown Institute (1966–68), Anoka-Ramsey Community College (1970–72), and Carroll College (1974–75). Grams spent 23 years in the field of television and radio