Ishmael (Moby-Dick) Ishmael (Moby-Dick) Ishmael is a fictional character in Herman Melville's "Moby-Dick" (1851). Ishmael, the only surviving crewmember of the "Pequod", is the narrator of the book. His importance relies on his role as narrator; as a character, he is only a minor participant in the action and the main protagonist is Captain Ahab. The Biblical name has come to symbolize orphans, exiles, and social outcasts. Because he was the first person narrator, most of the criticism of "Moby-Dick" either confused Ishmael with the author himself or overlooked him. From the mid-twentieth century onward, critics distinguished Ishmael from Melville, establishing the
Account-based marketing to focus on for their account-based marketing efforts or risk losing a valuable client. When choosing, organisations should look at revenue history, account history, margins and profitability as well as the viability that the client in question would be interested in a long-term relationship. Lastly, asking what the client and the company have in common helps in solidifying the approach that the client cannot find this kind of service anywhere else. There are also some red flags that help recognize that a relationship with a key account is about to change:. There are a number of different frameworks for account-based