Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Finland poet Johan Ludvig Runeberg and Zachris Topelius. After Finland became independent, there was a rise of modernist writers, most famously the Finnish-speaking Mika Waltari and Swedish-speaking Edith Södergran. Frans Eemil Sillanpää was awarded the Nobel Prize in Literature in 1939. World War II prompted a return to more national interests in comparison to a more international line of thought, characterized by Väinö Linna. Besides Kalevala and Waltari, the Swedish-speaking Tove Jansson is the most translated Finnish writer. Popular modern writers include Arto Paasilinna, Ilkka Remes, Kari Hotakainen, Sofi Oksanen, and Jari Tervo, while the best novel is annually awarded the