S. S. Kresge though he later stopped contributions. Numerous places have been named after Kresge: S. S. Kresge Sebastian Spering Kresge (July 31, 1867 – October 18, 1966) was an American businessman. He created and owned two chains of department stores, the S. S. Kresge Company, one of the 20th century's largest discount retail organizations, and the Kresge-Newark traditional department store chain. The discounter was renamed the Kmart Corporation in 1977 and evolved into today's Sears Holdings Corporation, parent of Kmart and Sears. Kresge was born near Allentown, Pennsylvania, the son of Sebastian Kresge and the former Catherine Kunkle. Living on the family
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain