Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in
Rod Grams WSAU-TV in Wausau, Wisconsin; and WIFR-TV in Rockford, Illinois. Prior to his years in broadcasting, Grams worked at an engineering consulting firm for seven years. In 1985, Grams formed Sun Ridge Builders, a Twin Cities construction and residential development company, serving as its president and CEO. He was involved in architectural design and the use of solar energy in residential homes. Grams launched his political career by winning the 1992 Republican nomination in Minnesota's 6th congressional district. He defeated Democratic incumbent Gerry Sikorski in the general election. During the campaign, Grams benefited from high name recognition in the district—from years