Malaysia Airlines Flight 370 was in the southern Indian Ocean. As there were no places there where it could have landed, the aircraft must therefore have crashed into the sea. Just before Najib spoke at 22:00 MYT, an emergency meeting was called in Beijing for relatives of Flight 370 passengers. Malaysia Airlines announced that Flight 370 was assumed lost with no survivors. It notified most of the families in person or via telephone, and some received an SMS (in English and Chinese) informing them that it was likely that the aircraft had crashed with no survivors. On 29 January 2015, the Director General of
Malaysia Airlines Flight 370 Indiegogo to raise US$100,000—with an ultimate goal of raising US$5 million—as a reward to encourage anyone who knows the location of Flight 370 or the cause of its disappearance to reveal what they know. The campaign, which ended 8 August 2014, raised US$100,516 from 1007 contributors. A month after the disappearance, Malaysia Airlines' chief executive Ahmad Jauhari Yahya acknowledged that ticket sales had declined but failed to provide specific details. This may have partially resulted from the suspension of the airline's advertising campaigns following the disappearance. Ahmad stated in an interview with the "Wall Street Journal" that the airline's "primary