Lucas Bols beverages. (In a later divestiture, these brands became part of Campari Group). Through the 1980s, Bols continued to expand its range of non-alcoholic beverages with particular emphasis on the Italian and Swiss markets. Already a leading producer of alcoholic beverages in its home country, Bols became the dominant producer of genever with its 1986 acquisition of Rotterdam based . In addition, this allowed Bols to vertically integrate itself, as Henkes had a network of retail liquor stores in the Netherlands. In 1988, Bols acquired "Strothmann Brennereien GmbH & Co AG.", instantly giving it the largest market share in the Korn
DeKuyper liqueur began. The roster of flavors slowly expanded, and partnerships were formed with distillers in Canada (1932) and the United States (1934, strategically at the end of Prohibition). By the 1960s the production of liqueurs had overtaken the production of genever as drinks tastes changed and the promotion of liqueurs for use in cocktails induced a surge in sales. In 1966, De Kuyper sold the right to manufacture and market their brands in the United States to Jim Beam Brands under a perpetual agreement. American consumers know the brand as John DeKuyper & Son, which makes generally inexpensive liqueurs such