Rainforest Cafe Restaurants Inc., a company specializing in dining, hospitality, entertainment, and gaming, based in Houston, Texas. To date, the company owns restaurants in the United States, Canada, France, the United Kingdom, the U.A.E., and Japan. Rainforest Cafe focuses on local tourism for a majority of their income. Each Rainforest Cafe restaurant is designed to depict some features of a tropical rainforest, including plant growth; mist, waterfalls, and figures of rainforest animals, including elephants, gorillas, tigers, jaguars, snakes, crocodiles, frogs, iguanas, butterflies, and tropical birds. It also includes fish tanks. Most locations also have themed exteriors as well as interiors. The Rainforest
Rainforest Alliance Chiquita and Kraft a way to tap into the ethical consumer market. Alex Nicholls, professor of social entrepreneurship at Oxford University, called Rainforest Alliance certification "a less expensive way for companies to answer consumers’ concerns about sustainability than to achieve Fair Trade certification." Rainforest Alliance sustainable agriculture certification, like the certification schemes UTZ Certified and organic, does not offer producers minimum or guaranteed price, therefore leaving them vulnerable to market price variations. For example, in the 1980s, a pound of standard-grade coffee sold for around US $1.20; in 2003, however, a pound sold for about $0.50, which was not enough