Double entendre the 1970s innuendo had become widely used across much of the British broadcast media, including sitcoms and radio comedy, such as "I'm Sorry I Haven't a Clue". For example, in the 1970s TV comedy series "Are You Being Served?", Mrs. Slocombe frequently referred to her pet cat as her "pussy", apparently unaware of how easily her statement could be misinterpreted, such as "It's a wonder I'm here at all, you know. My pussy got soakin' wet. I had to dry it out in front of the fire before I left". Someone unfamiliar with sexual slang might find this statement funny
BBC Radio 2 significant amounts of comedy and sport. Notable broadcasters on Radio 2 in the 70s and 80s were Tom Edwards and Ray Moore who both singly presented the early breakfast show, Terry Wogan on breakfast, replaced by Ken Bruce and later Derek Jameson; Jimmy Young and his lunchtime news and current affairs show; 'Diddy' David Hamilton on mid-afternoons, John Dunn at what became known as drivetime. On Monday 6 January 1975, the broadcasting hours for BBC Radio 2 were reduced due to budget cuts at the BBC. The former 5am2am schedule was reduced to a 6am start up Mondays to Saturdays