Trust, but verify had been popular in the USSR when Gorbachev was in college, saying that "The reward of a thing well done is to have done it." Following the 2013 Ghouta attacks, Secretary of State John Kerry told a news conference in Geneva on September 14, 2013 that the United States and Russia had agreed on a framework to dispose of Syria's chemical weapons. He said "President Reagan's old adage about 'trust but verify' ... is in need of an update. And we have committed here to a standard that says 'verify and verify'." The similar phrase "Trust and Verify" was also
Cold War (1953–1962) the United States; political expressions in American newspaper cartoons, fliers, and movie posters with "easily de-codable [text]" and "emotive images" largely served as a casting mold for solidifying American ideals against its Soviet counterpart. Indeed, both US and USSR medias succeeded in producing rhetoric and imagery that bolstered the motives of their respective states while establishing a sense of jingoism in their people; which is effectively known as propaganda. The polarization of the Cold War era and the dread resulting from a Nuclear arms race between the US and USSR, in addition to a politicized system of media distribution, led