Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Finnish name Thus, the Finnish situation differs considerably from, for instance, Sweden, which has hundreds of thousands of Johanssons and Anderssons. The Swedish patronymics-like surnames are treated as any other surname. Real patronymics are handled like additional first names, i.e., one must still have a surname. An exception is Icelandic citizens resident in Finland, who are allowed to follow the Icelandic name tradition. The native Finnish tradition of first names was lost during the early Christian period, and by the 16th century, only Christian first names were accepted. The popular names were usually the names of saints whose cult was widespread. This