Vegemite Vegemite Vegemite ( ) is a thick, black, Australian food spread made from leftover brewers' yeast extract with various vegetable and spice additives. It was developed by Cyril Percy Callister in Melbourne, Victoria in 1922. The Vegemite brand was owned by Mondelez International (formerly Kraft Foods Inc.) until January 2017, when it was acquired by the Australian Bega Cheese group in a $460 million agreement for full Australian ownership after Bega would buy most of Mondelez International's Australia and New Zealand grocery and cheese business. A spread for sandwiches, toast, crumpets and cracker biscuits as well as a filling for
Daddy, what did you do in the Great War? do in the Great War?" were not the only contributing factor to these recruitment figures, writing that recruiters "quickly decided that using the latest forms of mass advertising had a negative effect". The poster played on the guilt associated with not volunteering for wartime service. Karyn Burman writes that propaganda posters of the time "presented a carefully crafted image of manhood defining 'real' men as those who fought for their families, for King and Country." She cites this poster as an example of an image that was "designed to question a man's sense of self-worth". Daddy, what did you do