Lucas Bols to a stream. By 1612 the city's walls had expanded to encompass the distillery, and the stream was dug out into a canal called the because of rose nurseries in the area. Around the same time, a new stone building was constructed to house the distillery. The first official mention is in 1640 in Amsterdam town papers, where "Pieter Jacobszoon Bols" is documented as operator of "t Lootsje" on the "Rozengracht". Lucas Bols was born in 1652. His era corresponded with the Dutch golden age, when the Netherlands were a colonial power, and led the world in international commerce. The
Lucas Bols evolving trends in the use of liqueurs. To this end, Bols actively courts bar owners, bartenders and consumers through a marketing strategy of trade associations, campaigns, sponsorships, and bartending academies and competitions. Bols has constructed a "brand experience" in Amsterdam, which includes not only a traditional museum of the history of the brand, its manufacturing methods and ingredients, but also various interactive exhibits which involve the visitor and engage the senses. Visitors can even practice flair bartending. Bartenders themselves are a top priority for Bols and the Bols bartending academy offers accredited courses in bartending, flair bartending, mixology (the method