Harry Cunningham to design a discount store. Walton added that Cunningham should be remembered as one of the leading retailers of all time. Cunningham and Walton both visited, and were impressed by, the early and innovative discounter Ann & Hope in Cumberland, Rhode Island. Harry Cunningham Harry B. Cunningham (1907 in Pennsylvania – November 11, 1992 in North Palm Beach, Florida) was an American businessman and retailer who founded Kmart in 1962, along with S. S. Kresge. Cunningham had a vision to convert the retail chain into a discounter. At the time, Cunningham was sharply criticized by some, including Kresge shareholders, as
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain