Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Global Happiness Organization including non-human animals. Secondly, the Global Happiness Organization tries to get a happiness agenda into mainstream politics. Its goal is to have politicians base their policy-making decisions on conclusions drawn from the latest scientific studies in order to create better conditions for a happier society and a happier world. From 2007 onwards, the Global Happiness Organization has organized a Happiness Conference where the organization presents the latest happiness research, outlines its future agenda, and provides an arena for discussions both among its members and among international happiness researchers. Conference participants and speakers have included the Australian philosopher Peter Singer, the