Skittles (confectionery) confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may
Confectionery empty calories. Specially formulated chocolate has been manufactured in the past for military use as a high-density food energy source. Many sugar confections, especially caramel-coated popcorn and the different kinds of sugar candy, are defined in US law as foods of minimal nutritional value. Excessive consumption of confectionery has been associated with increased incidences of type 2 diabetes, obesity, and tooth decay. Contaminants and coloring agents in confectionery can be particularly harmful to children. Therefore, confectionery contaminants, such as high levels of lead, have been restricted to 1 ppm in the US. There is no specific maximum in the EU.