Albruna form. He similarly points to the celtic origin of the name Veleda and to Nedoma's criticism of Schramm. Schuhmann himself sees in Aurinia a mixed Celtic-Latin form consisting of the Latin prefix "aurum", borrowed from Celtic as in "aurum" for "gold" and the genuinely Celtic suffix "-inios", "-inia". He refers, among other things, to a male form of "Auriniacus". According to him, therefore, Aurinia had the original meaning "Goldine". An older attempt at an etymology is that of Gilbert Trathnigg cited by Helmut Birkhan. Trathnigg, who calls Aurinia the correct form, associates the name with the Old English "éar" (wave,
Commodity fetishism mentales, etc." (Fetishism in Love: the Psychic Life of Micro-organisms, the Intensity of Mental Images, etc., 1887), was applied to interpret commodity fetishism as types of sexually-charged economic relationships, between a person and a commodity (goods and services), as in the case of advertising, which is a commercial enterprise that ascribes human qualities (values) to a commodity, to persuade the buyer to purchase the advertised goods and services. In the 19th and in the 21st centuries, Thorstein Veblen ("The Theory of the Leisure Class: An Economic Study of Institutions", 1899) and Alain de Botton ("Status Anxiety", 2004) respectively developed the