General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
General Hospital with the show until their deaths in 1996 and 1991 respectively. They were joined a year later by Rachel Ames who remains to date the longest serving actress on an ABC soap opera, having been continuously on the show from 1964 to 2007. "General Hospital" was the second soap to air on ABC (after the short-lived "Road to Reality", which aired for several months during the 1960–61 season). In 1964, a sister soap was created for "General Hospital", "The Young Marrieds"; it ran for two years, and was canceled because of low ratings. "General Hospital" also spawned a primetime spinoff