Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Society of Swedish Literature in Finland Society of Swedish Literature in Finland The Society of Swedish Literature in Finland (Svenska litteratursällskapet i Finland r.f., abbr. SLS) is a scholarly society for the collection, archiving and dissemination of knowledge about Finland-Swedish culture. SLS publishes scholarly literature, maintains archives and libraries, funds research and awards literary and scholarly prizes and scholarships. SLS’s activity is made possible by private donations. SLS is one of the largest managers of private charitable funds in Finland. SLS was established in 1885 in memory of the Finnish national poet Johan Ludvig Runeberg, during a time when it was felt that the Swedish language