L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Barker's Discount Department Stores Barker's Discount Department Stores Barkers Discount Department Stores was a chain of discount department stores founded in May, 1957 by Irving Barker. As one of the first hard goods discounters, and with creative promotions, the initial store, in Orange, Connecticut, grew quickly with a wide variety of products for the home arranged in a supermarket style. This success spawned a second 40,000 sq. ft. location in Wallingford, Connecticut in 1960. The company was sold to Franklin Stores Corporation in 1961, and then grew quickly throughout the Northeast and South Central United States, the Caribbean, and the United States Virgin Islands.