Moomins on its Japan-line airplanes. The peak of the Moomin Boom was the opening of the Moomin World theme park in Naantali, Finland, which has become one of Finland's international tourist destinations. The Moomin Boom has been criticized for commercializing the Moomins. Friends of Tove Jansson and many old Moomin enthusiasts have stressed that the animations banalize the original and philosophical Moomin world to harmless family entertainment. An antithesis for the Disneyland-like Moomin World theme park is the Moomin Museum of Tampere, which exhibits the original illustrations and hand-made Moomin models by Tove Jansson. The Jansson family has kept the rights
Naantali towns in Finland, and the highest in the province of Southwest Finland. The name "Naantali" is the fennicised version of the Swedish name of the town, . The Swedish name was given as a direct translation from the Latin "Vallis Gratiae" which literally means "The Valley of Grace". This interesting divide between urban and rural is perhaps one reason as to why the city has been named the most popular tourist centre in the country in numerous surveys. Another factor affecting this is the proximity of both Turku, the region's administrative centre and largest city, and of the archipelago. There