Jim Rockford (television character) Logan Echolls calls the titular character "Rockford", referencing Jim Rockford. Jim Rockford (television character) James Scott Rockford is a fictional character on the television series "The Rockford Files". The character, played by James Garner, is a struggling private investigator operating in the greater Los Angeles area. Rockford is the principal character of the series, and Garner was the only actor to appear in every episode of the series. Unlike many other fictional "private eyes", he is an ex-convict, albeit one who was falsely imprisoned (at San Quentin Prison) and later fully pardoned. One episode tells that because of the carelessness
The Rockford Files OKG stood for "Oklahoma Garner" but that he does not know the origin of the numbers 853. Starting with the 1974 model year, Rockford would get a new model-year Pontiac Firebird each year throughout the series. The Firebirds used had an identical "copper mist" color with the Esprit's exterior and interior. Although the Firebirds were badged as Esprits, they were actually the higher performance "Formula" model without the twin scoop hood. Garner needed Rockford's car to look like the lower tiered "Esprit" model, a car Rockford could afford, but have the performance necessary for the chase sequences in the show.