Fairlife sheet. Later, in February 2015, the Coca-Cola Company officially launched Fairlife, and began to distribute the milk across the United States. Fairlife is marketed as an ultra-filtered milk, as well as "a dairy option that is sourced from sustainable family farms." In November of 2015, Fairlife added its fa!rlife YUP! brand to its lineup, which was marketed to "tweens" and young adults. It currently comes in four all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ‘Licious. It's marketed as having 25% less sugar ""compared to regular low-fat chocolate milk"." The Fairlife line of milk is distributed by
Coca-Cola European Partners that of Coca-Cola Beverages Africa that consolidated Coca-Cola bottling operations in East and Southern Africa. The ownership structure of Coca-Cola European Partners is as follows: Coca-Cola European Partners Coca-Cola European Partners plc (CCEP) is a multinational bottling company dedicated to the marketing, production, and distribution of Coca-Cola products. Coca-Cola European Partners was created on 28 May 2016 as a result of the combination of the three main bottling companies for The Coca-Cola Company in Western Europe i.e. Coca-Cola Enterprises, Coca-Cola Iberian Partners, S.A. and Coca-Cola Erfrischungsgetränke AG. The combination created the world’s largest independent Coca-Cola bottler based on net revenues