True self and false self damaged remnants of the self, than to achieve coherence through identification with an external personality at the cost of one's own autonomous creativity. Alexander Lowen identified narcissists as having a true and a false, or superficial, self. The false self rests on the surface, as the self presented to the world. It stands in contrast to the true self, which resides behind the facade or image. This true self is the feeling self, but it is a self that must be hidden and denied. Since the superficial self represents submission and conformity, the inner or true self is rebellious and
History of bottle recycling in the United States the taste. The first firm to successfully introduce cans was the Gottfried Krueger Brewing Company of Newark, New Jersey in 1935. Since the 12-ounce cans were much smaller and lighter than glass bottles, they could more easily be packaged and transported. However, bottlers soon started selling "one-way" bottles as well. Now, bottles and cans did not have a brand logo anymore, but an engravement that said: "No Deposit, No Return". In the early 1950s, disposable cans and bottles made up 30% of beer that was sold packaged. Technological advances made disposable bottles more prevalent, but social and economic changes were