Discount store recent development in retailing is the "discount department store", such as Sears Essentials, which is a combination of the Kmart and Sears formats, after the companies' merger as Sears Holdings Corporation. Discount stores in the USA have included Discount store A discount store or discount shop is a retail shop which sells products at prices that are lower than the typical market price. A "full-line discount store/shop" or "mass merchandiser", such as Aldi or Lidl, may offer a wide assortment of goods with a focus on price rather than service, display or wide choice within lines. Meanwhile, a "speciality", "single
Discount store disappeared, while the Dayton-Hudson Corporation eventually divested itself of its department store holdings and renamed itself Target Corporation). In the United States, discount stores had 42% of overall retail market share in 1987; in 2010, they had 87%. Many of the major discounters now operate "supercenters", which add a full-service grocery store to the traditional format. The Meijer chain in the Midwest consists entirely of supercenters, while Wal-Mart and Target have focused on the format as of the 1990s as a key to their continued growth. Although discount stores and department stores have different retailing goals and different markets, a