Life (cereal) Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain oats, but now also containing sugar, corn flour, whole wheat flour, and rice flour. It was introduced in 1961 by the Quaker Oats Company. The cereal is distinguished by its characteristic brown checkered squares, with a finer pattern than Chex cereal. Advertisements for Life cereal sport the slogan ""Life" is full of surprises". , with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal" with 20 grams of whole grains promoted in a red heart symbol.
Hidden Treasures (cereal) only two commercials were made for it. A temporary mascot was made for the first commercial, a robot named H.T. – H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired. Hidden Treasures (cereal) Hidden Treasures was a short-lived breakfast cereal by General Mills. Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To