Skittles (confectionery) confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may
Confectionery English use regional terms for sugar confections: In the USA, a chocolate-coated candy bar (e.g. Snickers) would be called a "candy bar", in Britain more likely a "chocolate bar" than unspecifically a "sweet". The United Nations' International Standard Industrial Classification of All Economic Activities (ISIC) scheme (revision 4) classifies both chocolate and sugar confectionery as ISIC 1073, which includes the manufacture of chocolate and chocolate confectionery; sugar confectionery proper (caramels, cachous, nougats, fondant, white chocolate), chewing gum, preserving fruit, nuts, fruit peels, and making confectionery lozenges and pastilles. In the European Union, the Statistical Classification of Economic Activities in the