Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Nicholas Sand in 1990 in British Columbia, but as he was living under an alias, police did not determine his identity and Sand fled while on bail. Sand was arrested again in 1996 in Canada. Refusing to cooperate with the police, it took forensic investigators two months to determine Sand's real identity. Police found 43 grams of crystalline LSD at Sand's lab, approximately 430,000 doses of LSD. The bust also uncovered large quantities of DMT, 2C-B, MDMA, and $500,000 worth of cash and gold. LSD historian Jesse Jarnow suggests that Sand's arrest was a factor leading to the turn-of-the-century decline in availability