Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in
C.W. Post (cereal) C.W. Post (cereal) C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1974. It was named after C. W. Post, the founder of the Postum Cereal Company that later became General Foods. The cereal company unit was later sold off and is now Post Foods. It followed the debuts of other granola cereals by major U.S. cereal manufacturers in the early 1970s: Heartland Natural Cereal, Quaker 100% Natural Granola, Country Morning, and Nature Valley. The cereal was available with or without raisins, and its sugar content by weight was 27.8% and 24.8%,