Working mass Working mass Working mass, also referred to as reaction mass, is a mass against which a system operates in order to produce acceleration. In the case of a rocket, for example, the reaction mass is the fuel shot backwards to provide propulsion. All acceleration requires an exchange of momentum, which can be thought of as the "unit of movement". Momentum is related to mass and velocity, as given by the formula "P = mv," where "P" is the momentum, "m" the mass, and "v" the velocity. The velocity of a body is easily changeable, but in most cases the mass
Mass marketing Mass marketing Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite