The Fair Store the store would be completed on that site in 1897. The Fair Store promoted itself as a Discount Department Store in the early 1900s. In 1915, a booklet published by the store stated "The Fair Store is still, as it always has been and undoubtedly always will be, the store of the people, the down-town shopping center for the Savers, the market place for the Thrifty." In 1925 the business was sold to a syndicate headed by S.S. Kresge (predecessor firm of Kmart). Under its management, branches were opened on Milwaukee Avenue (1929), in Oak Park, Illinois (1929), at the
Kresge-Newark and its Breakfast With Santa sold out early each season. In the 1940s the firm opened a multi-story parking garage, 1 block from its store. The garage located at the corner of Raymond Blvd, and Central Avenue was the only structure of its type in downtown Newark that was run by a department store. Bamberger's and Hahne's offered small surface lots next to their stores. With the opening of the garage, Kresge-Newark used the motto, "easiest to reach, pleasantness to shop in". This motto was related to not only the parking garage, but its (2) subway entrances, and numerous bus