General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
Soap opera each week, either arranged as four or five half-hour episodes a week, or as two one-hour episodes. Stylistically, these series most closely resemble UK soap operas in that they are nearly always shot on videotape, are mainly recorded in a studio and use a multi-camera setup. The original Australian serials were shot entirely in-studio. During the 1970s occasional filmed inserts were used to incorporate sequences shot outdoors. Outdoor shooting later became commonplace and starting in the late 1970s, it became standard practice for some on-location footage to be featured in each episode of any Australian soap opera, often to capitalise