History of the National Health Service Emergency Ward 10 was first broadcast in 1957 on ITV and ran until 1967 and followed the life and loves of the staff and patients of the fictionalised Oxbridge General. ITV later followed this up with General Hospital which borrowed much from Emergency Ward 10 in terms of its themes and focus. The idea of a medical hospital as a suitable and popular setting for a soap opera continued to take root in the 1980s. Casualty, set in an A&E department, was first broadcast in 1986 and has since become the longest running medical drama in the world. At a
Soap opera oil boom, premiering on September 27, 2015 during the 2015-16 TV season. The telenovela, a shorter-form format of serial melodrama, shares some thematic and especially stylistic similarity to the soap opera, enough that the colloquialism "Spanish soap opera" has arisen to describe the format. The chief difference between the two is length of series; while soap operas usually have indefinite runs, telenovelas typically have a central story arc with a prescribed ending within a year or two of the show's launch, requiring more concise storytelling. Spanish-language networks, chiefly Univision and Telemundo, have found success airing telenovelas for the growing U.S.