S. S. Kresge stores; one was in downtown Detroit, Michigan, for which he traded ownership in McCrory's. In 1912, he incorporated the S.S. Kresge Company with 85 stores. The company was first listed on the New York Stock Exchange on May 23, 1918. During World War I, Kresge experimented with raising the limit on prices in his stores to $1. In 1923, he started a new company, buying out a large traditional department store in Newark, New Jersey. He renamed the store Kresge-Newark, expanded it, and started branch stores. The new department store company was completely independent from the S.S. Kresge discount department
Kresge College S. S. Kresge department store at the entrance to the college, but this idea met too much resistance. Kresge College is currently home to several co-ops (Music Co-Op, Natural Foods Co-op, Photo Co-op, Garden Co-op) as well as the social justice organization, Common Grounds. Residential housing themes include the Writer's House and the Eco-Village. One of the alumni of Kresge, Marti Noxon, went on to produce "Buffy the Vampire Slayer", and managed to sneak in-joke references to Kresge as well as Santa Cruz into many of the scripts, most recently in the "Angel" spin-off where a supporting character (Eve) is