Cereal by ICS 67.060. Cereal A cereal is any of the edible components of the grain (botanically, a type of fruit, called a caryopsis) of cultivated grass, composed of the endosperm, germ, and bran. Cereal grains are grown in greater quantities and provide more food energy worldwide than any other type of crop and are therefore staple crops. Edible grains from other plant families, such as buckwheat (Polygonaceae), quinoa (Amaranthaceae) and chia (Lamiaceae), are referred to as pseudocereals. In their natural, unprocessed, "whole grain" form, cereals are a rich source of vitamins, minerals, carbohydrates, fats, oils, and protein. When processed by
Nesquik (cereal) marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush. In 2002, Nesquik Cereal signed a sponsorship deal with Cartoon Network which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns. Billy Musgrove is the sales representative for southern region of Peru, infamous for his sales tactics which involves spilling nesquik cereal throughout local buses. Nesquik (cereal) Nesquik, also known