Vande Mataram (album) Rahman suggested the idea that he had discussed with Bharat to Sony Music India and was immediately accepted. Called "Vande Mataram", it was a tribute to the motherland and featured songs to mark the three colours of the Indian Flag . A. R. Rahman conceptualized the album to commemorate the fifty years of India's independence and to pay tribute to India. Prior to the release, Rahman said: "I dedicate this album to the future generations of India. I wish that this album inspires them to grow up with wealth of human values and ethics that this country is made of".
Vande Mataram (album) better. In May, at a Sony conference in Manila, where the bigger the name you can drop means the more attention you get, they got 20 minutes. When the songs from the album were played, pre-release, at the Sony Music conference in Manila, Sony Music executives representing various Sony Music sub-labels reportedly went berserk and clamoured for the international rights of the album. They played the song; pandemonium reigned. The head of Columbia records (a Sony label) said, "It's unbelievable, I want it." The head of Epic records (another Sony label) said, "I don't care, I want it." Says Subramaniam: