Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Corruption in Portugal relatively inefficient, according to the National Integrity System Assessment 2012 by the Portuguese chapter of Transparency International (TIAC). Regarding business and corruption, several sources indicate that corruption plays a limited role in Portugal's business culture. Foreign companies reportedly encounter limited corruption, but they do not consider corruption an obstacle for foreign direct investment. Access to financing and inefficient government bureaucracy are considered the most problematic factors for doing business, according to the surveyed business executives from World Economic Forum Global Competitiveness Report 2013-2014. The EU report on corruption, revealed that the Portuguese perceive the a high level of corruption (with