L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Steinbach (store) Steinbach (store) Steinbach was a department store chain based in Asbury Park, New Jersey. Steinbach was founded in Asbury Park, New Jersey, and maintained branch stores along the New Jersey shore, and in the central part of New Jersey. The company was at one time affiliated with the Kresge-Newark department store in downtown Newark. In the 1960s, the chain was purchased by (SGC), and continued to operate as a standalone company. SGC also purchased the Howland chain in Bridgeport, Connecticut (which had previously merged the Genung's chain of stores into itself), along with the two-store Goerke's department store based in