Fairlife Fairlife Fairlife, stylized as fa!rlife, is a brand of ultrafiltered milk distributed in the United States by The Coca-Cola Company. The milk comes in four varieties: reduced fat, chocolate, fat-free, and whole milk. Anders Porter of Fairlife's Coopersville, Michigan facility stated, "we separate the cream, filter, heat treat, homogenize, test and bottle the milk." According to Sue McCloskey, who developed the system used to make Fairlife with her husband Mike McCloskey, the ultrafiltration process removes the lactose and much of the sugar and leaves behind more of the protein and calcium. Fairlife is labeled as ultra-filtered milk. In 2012, fairlife,
Coca-Cola Life plastic bottle is fully recyclable (like normal PET bottles) and 30 percent plant-based, with fossil-fuel plastic accounting for the remaining 70 percent of the bottle. Coca-Cola Life was launched in Argentina in June 2013, in Chile in November of that year, in Sweden in June 2014 and in the UK in September 2014. It has subsequently been launched in many other countries. Coca-Cola Life tried to co-exist with Diet Coke and Coca-Cola Zero in the Argentine and Chilean market, but it has been slowly removed from those markets due to its low reception from customers.. Due to decrease in sales,