Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Sunny Boy Cereal The original iconic cardboard box was updated when it became necessary to show both imperial and metric weights on all packaging and again when imperial weights from packaging were removed completely. Eventually cardboard boxes were replaced by resealable plastic pouches. Sunny Boy Cereal Sunny Boy Cereal is a porridge or hot cereal made of wheat, rye, and flax, produced in Camrose, Alberta, Canada. Two variations of the cereal are now available - regular and organic. Sunny Boy Cereal is often consumed with the addition of brown sugar and cream. It is also used in many recipes, including Sunny Boy muffins.