Soap opera funeral in 1997 (32.1 million viewers) which were transmitted on both BBC One and ITV. An early television serial was "The Grove Family" on the BBC, which produced 148 episodes from 1954 to 1957. The programme was broadcast live and only a handful of recordings were retained in the archives. The UK's first twice-weekly serial was ITV's "Emergency - Ward 10", running from 1957 until 1967. In the 1960s "Coronation Street" revolutionised UK television and quickly became a British institution. On 17 September 2010, it became the world's longest-running television soap opera and was listed in "Guinness World Records". The
A Flame in the Wind as the lead-in for "General Hospital". "A Flame in the Wind" was replaced in the 2:00 p. m. slot by the musical variety series "Where the Action Is". The changes to the series did succeed in raising the ratings significantly. For the 1964-1965 TV season, "A Flame in the Wind" received a 2.8 ratings. For the 1965-1966 TV season, "A Time for Us" improved to a 4.0 rating. Unfortunately, ratings then leveled off. Despite the improvements, the soap was still the lowest rated soap opera on the air (other, lower rated soap operas, proceeded to pass it when their ratings