Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
Dr. Dre third richest figure in hip hop, with a net worth of $770 million. Dre began his career as a member of the World Class Wreckin' Cru. He found fame with the influential gangsta rap group N.W.A with Eazy-E, Ice Cube, MC Ren, and DJ Yella, which popularized explicit lyrics in rap to detail the violence of street life. His 1992 solo debut "The Chronic", released under Death Row Records, made him one of the best-selling American performing artists of 1993, and earned him a Grammy Award for the single "Let Me Ride". That year, he produced Death Row labelmate Snoop