Soft commodity Soft commodity Soft commodities, or softs, are commodities such as coffee, cocoa, sugar, corn, wheat, soybean, fruit and livestock. The term generally refers to commodities that are grown, rather than mined; the latter (such as oil, copper and gold) are known as hard commodities. Soft commodities play a major part in the futures market. They are used by farmers wishing to lock-in the future prices of their crops, by commercial purchasers of the products, and by speculative investors seeking a profit. Sometimes the term "soft" is restricted to commodities which are identified as primarily tropical, such as coffee, cocoa, sugar,
Commodity fetishism mentales, etc." (Fetishism in Love: the Psychic Life of Micro-organisms, the Intensity of Mental Images, etc., 1887), was applied to interpret commodity fetishism as types of sexually-charged economic relationships, between a person and a commodity (goods and services), as in the case of advertising, which is a commercial enterprise that ascribes human qualities (values) to a commodity, to persuade the buyer to purchase the advertised goods and services. In the 19th and in the 21st centuries, Thorstein Veblen ("The Theory of the Leisure Class: An Economic Study of Institutions", 1899) and Alain de Botton ("Status Anxiety", 2004) respectively developed the