L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Kresge-Newark in turn leased the top two floors of its flagship store to the Western Electric Company for use as office space. Kresge-Newark also took a lead in many civic improvements and was active in the early planning of the Gateway Center (which opened long after the store's demise). The store also formed an alliance with Asbury Park-based Steinbach. In 1964 with it clear that his heirs had no desire to take over the department store business, the Kresge Foundation sold the stores to David Chase, and they were rebranded Chase-Newark. In 1967 Chase-Newark announced it was closing, and four selling