Emergency – Ward 10 Emergency – Ward 10 Emergency – Ward 10 is a British medical soap opera series shown on ITV between 1957 and 1967. Like "The Grove Family", a series shown by the BBC between 1954 and 1957, "Emergency – Ward 10" is considered to be one of British television's first major soap operas. The series was made by the ITV contractor ATV and set in a fictional hospital called Oxbridge General. Growing out of what was originally intended to be no more than a six-week serial (entitled "Calling Nurse Roberts"), the series became ITV's first twice-weekly evening soap opera. "Emergency –
Soap opera were originally broadcast live from the studio, creating what many at the time regarded as a feeling similar to that of a stage play. As nearly all soap operas were originated at that time in New York City, a number of soap actors were also accomplished stage actors who performed live theatre during breaks from their soap roles. In the 1960s and 1970s, new serials such as "General Hospital", "Days of our Lives" and "The Young and the Restless" were produced in Los Angeles. Their success made the West Coast a viable alternative to New York-produced soap operas, which were