Moomins on its Japan-line airplanes. The peak of the Moomin Boom was the opening of the Moomin World theme park in Naantali, Finland, which has become one of Finland's international tourist destinations. The Moomin Boom has been criticized for commercializing the Moomins. Friends of Tove Jansson and many old Moomin enthusiasts have stressed that the animations banalize the original and philosophical Moomin world to harmless family entertainment. An antithesis for the Disneyland-like Moomin World theme park is the Moomin Museum of Tampere, which exhibits the original illustrations and hand-made Moomin models by Tove Jansson. The Jansson family has kept the rights
Sophia Jansson images, as well as the series of medals that were also issued. In 2006 Jansson was invited as a notable speaker for one of the Monthly Luncheons hosted by IWC Helsinki. In February 2007 Jansson was invited to speak at the Scandinavia House in New York City. In September 2008 Jansson participated as a member of the Committee of Honor in the renowned IBBY World Congress. Jansson participated in the Helsinki Design Week 2008. Sophia Jansson Vivica Sophia Jansson (born 1962) is the daughter of cartoonist Lars Jansson and the niece of the famous Finnish writer and painter Tove Jansson.