Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Sony Ziris Sony Ziris Sony Ziris is a professional digital signage software application manufactured by Sony Broadcast & Professional Research Laboratories, in Basingstoke, United Kingdom. It was introduced in 2008. The 2010 version claims to manage up to 5,000 displays in a video wall. It works on heterogeneous videowalls comprising panels of different sizes and orientations, or hung at different angles. It is used at the Sony Centre for the Performing Arts (O'Keefe Centre) in Toronto, and a number of sport stadiums, for instance at the Emirates Stadium of the Arsenal Football Club (439 displays), or the American Airlines Arena of the