Emergency – Ward 10 Emergency – Ward 10 Emergency – Ward 10 is a British medical soap opera series shown on ITV between 1957 and 1967. Like "The Grove Family", a series shown by the BBC between 1954 and 1957, "Emergency – Ward 10" is considered to be one of British television's first major soap operas. The series was made by the ITV contractor ATV and set in a fictional hospital called Oxbridge General. Growing out of what was originally intended to be no more than a six-week serial (entitled "Calling Nurse Roberts"), the series became ITV's first twice-weekly evening soap opera. "Emergency –
Soap opera was cancelled after a steady decline in ratings following the departures of many of its original characters. The most successful soap opera in Italy is the evening series "Un posto al sole" ("A Place Under the Sun"), which had aired on Rai 3 since 1996 (whose format is based on the Australian soap opera "Neighbours"). Several other Italian soaps have been produced such as "Ricominciare" ("Starting Over"), "Cuori rubati" ("Stolen Hearts"), "Vivere" ("Living"), "Sottocasa" ("Downstairs"), "Agrodolce" ("Bittersweet") and "Centovetrine" ("Hundred Shop Windows"). The most popular Italian prime-time drama series, "Incantesimo" ("Enchantment"), which ran from 1998 to 2008, became a daytime