Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cereal Killer Cafe situated on Brick Lane, near Shoreditch, and employs eight staff. The interior is designed to reflect a retro style with exposed brickwork, formica furniture and 1980s and '90s music. Among the decor are novelty cereal boxes, vintage milk bottles and other cereal related memorabilia. The cafe offers more than 100 different varieties of global cereal brands, 12 kinds of milk and 20 toppings. It also sells coffee, toast and poptarts. The owners were challenged by Channel 4 over the price of their bowls of cereal in Tower Hamlets, a London borough with relatively high rates of poverty. The interview went