Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cereal Killaz known as zarbizarre) and K. Crooks (also known as Kostek). Their first release was a 12" vinyl dual single titled "Reality/Sheshone". The duo released singles on Mechanoise Records, Trans:verse records, BreaksFM Records, Krispy Beatz Recordings and Inzpired Recordings. The Cereal Killaz is one of but a few US acts to have performed at the Breakspoll International Breakbeat Awards, with their set from the performance airing on Annie Nightingale's BBC Radio1 radio show., and music by the Cereal Killaz has gone into a regular rotation in her shows. In addition, Cereal Killaz also had a guest mix on Jay Cunning's Kiss