Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
Dr. Dre "Encore", again saw Dre taking on the role of executive producer, and this time he was more actively involved in the music, producing or co-producing a total of eight tracks, including three singles. In November 2004, at the "Vibe" magazine awards show in Los Angeles, Dr. Dre was attacked by a fan named Jimmy James Johnson, who was supposedly asking for an autograph. In the resulting scuffle, then-G-Unit rapper Young Buck stabbed the man. Johnson claimed that Suge Knight, president of Death Row Records, paid him $5,000 to assault Dre in order to humiliate him before he received his Lifetime