Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Sponsorship scandal Sponsorship scandal The sponsorship scandal, AdScam or Sponsorgate, is a scandal that came as a result of a Canadian federal government "sponsorship program" in the province of Quebec and involving the Liberal Party of Canada, which was in power from 1993 to 2006. The program was originally established as an effort to raise awareness of the Government of Canada's contributions to Quebec industries and other activities in order to counter the actions of the Parti Québécois government of the province that worked to promote Quebec independence. The program ran from 1996 until 2004, when broad corruption was discovered in its