L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Clover (store) Clover (store) Clover was a discount chain of 26 stores operated by Strawbridge & Clothier in Pennsylvania, New Jersey, and Delaware. Clover stores averaged , but the first five stores it opened, ran about to . The first Clover store opened in 1971 in Cherry Hill, NJ. The management of Strawbridge & Clothier based their Clover store format on Dayton Hudson's store chain and Federated’s Gold Circle Discount store. The name was taken from S&C's periodic sale days, "Clover Days". The similarities to Target were evident throughout the life of Clover. The earliest locations included a food store (Clovermarket) adjacent