Ishmael (Moby-Dick) Ishmael (Moby-Dick) Ishmael is a fictional character in Herman Melville's "Moby-Dick" (1851). Ishmael, the only surviving crewmember of the "Pequod", is the narrator of the book. His importance relies on his role as narrator; as a character, he is only a minor participant in the action and the main protagonist is Captain Ahab. The Biblical name has come to symbolize orphans, exiles, and social outcasts. Because he was the first person narrator, most of the criticism of "Moby-Dick" either confused Ishmael with the author himself or overlooked him. From the mid-twentieth century onward, critics distinguished Ishmael from Melville, establishing the
Account-based marketing Account-based marketing Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations. Account based marketing can help companies to: While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the