Discount store older store concepts. As examples, Woolworth opened a Woolco chain (also in 1962); Montgomery Ward opened Jefferson Ward; Chicago-based Jewel launched Turn Style; and Central Indiana-based L. S. Ayres created Ayr-Way. J. C. Penney opened discount stores called Treasure Island or The Treasury, and Atlanta-based Rich's owned discount stores called Richway. During the late 1970s and the 1980s, these chains typically were either shut down or sold to a larger competitor. Kmart and Target themselves are examples of adjuncts, although their growth prompted their respective parent companies to abandon their older concepts (the S. S. Kresge five and dime store
Discount store Zeemand both operate throughout Europe. In addition, the German chains Lidl and Aldi are both operating shops in The Netherlands. New Zealand's main discount shops includes The Warehouse. Discount shops cover about 20% of food sales in Poland. Main retailers: Competition in the global discount shop industry has intensified as the various players try to undercut their rivals to attract new customers and retain existing customers with low priced goods. "See also" - List of discount shops in the United Kingdom During the period from the 1950s to the late 1980s, discount stores were more popular than the average supermarket