Narendra Modi Ki Baat" on 3 October 2014. Modi also launched the Digital India programme, which has the goal of ensuring that government services are available electronically, building infrastructure to provide high-speed Internet access to rural areas, boosting manufacturing of electronic goods in the country, and promoting digital literacy. In accordance with Ghanchi tradition, Modi's marriage was arranged by his parents when he was a child. He was engaged at age 13 to Jashodaben, marrying her when he was 18. They spent little time together and grew apart when Modi began two years of travel, including visits to Hindu ashrams. Reportedly, their
Narendra Modi who voted for the BJP stated that if Modi had not been the prime-ministerial candidate, they would have voted for another party. The focus on Modi as an individual was unusual for a BJP election campaign. The election was described as a referendum on Narendra Modi. During the campaign, Modi focused on the corruption scandals under the previous INC government, and played on his image as a politician who had created a high rate of GDP growth in Gujarat. Modi projected himself as a person who could bring about "development," without focus on any specific policies. His message found support