Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in
Pep (cereal) Pep (cereal) Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923. Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's "The Adventures of Superman" radio series. One of Pep's advertising slogans was "the Sunshine cereal". Pep became one of the first "fortified" cereals, with an infusion of vitamins, beginning in the 1930s. Extensive advertising, from print advertisements to sponsorship of "The Adventures of Superman", helped keep the brand in the public's consciousness. Pep was included in "variety packs" of serving-sized boxes of Kellogg's cereals. The cereal's "mildly