The Coca-Cola Company division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio (flavoured milk) to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola
The Coca-Cola Company Championship by Coca-Cola held at the East Lake Golf Club in Atlanta, Georgia. The Tour Championship is the season ending tournament of the PGA Tour. In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers. The company sponsored the popular Fox singing-competition series "American Idol" from 2002 until 2014. Coca-Cola is a sponsor of the nightly talk show on PBS, "Charlie Rose" in the US. Coca-Cola are also executive producers of Coke Studio (Pakistan). There are various adaptations of Coke Studio such as Coke Studio (India) and Coke Studio (Middle East). While not necessarily having