Fairlife sheet. Later, in February 2015, the Coca-Cola Company officially launched Fairlife, and began to distribute the milk across the United States. Fairlife is marketed as an ultra-filtered milk, as well as "a dairy option that is sourced from sustainable family farms." In November of 2015, Fairlife added its fa!rlife YUP! brand to its lineup, which was marketed to "tweens" and young adults. It currently comes in four all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ‘Licious. It's marketed as having 25% less sugar ""compared to regular low-fat chocolate milk"." The Fairlife line of milk is distributed by
Coca-Cola Enterprises for $417.5 million. In 1986, Coca-Cola acquired the bottling operations of Beatrice Foods and the bottling operations of the Lupton family. Coca-Cola Enterprises Inc. was spun off from The Coca-Cola Company in 1986. After buying these bottlers, Coca-Cola spun this function off to anchor bottlers in various parts of the world. Coca-Cola Enterprises continued to acquire regional bottlers throughout the 1990s. The company has its headquarters in Atlanta, Georgia and is a separate corporation from The Coca-Cola Company; both companies are listed on the New York Stock Exchange and are components of the S&P 500. Similar anchor bottlers are the