Renault Samsung Motors a major shareholder of Nissan by then. One of the very early planners for SMI has stated that technical affiliations for SMI were initially considered with Volkswagen, BMW or Honda. From 1998, Renault Samsung Motors sold cars in Chile with the introduction of the SQ5 (the current SM5). After the 2000 acquisition, Renault renamed Samsung Motors as Renault Samsung Motors (RSM). That year, the company's sales began to improve. Journalists attribute this to the success of the first car manufactured at Busan in taxi fleets (the SM5), which led to increased confidence of the model within the rest of their
Renault Samsung Motors imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo. The advertising slogan of Renault Samsung Motors is "Discover the Difference" () and was introduced in 2009. According to the company, it refers to the distinct quality of its products. The company includes in its vehicles' designations numbers related to their sizes. Those numbers are 3, meaning compact or small vehicle, 5 and 6, mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for "Samsung Motors" and "Samsung Motor Sedan".