Lucas Bols In 1892, the company was reorganized into an LLC. Former Dutch colonial possessions proved natural markets for the group's products, and a rapid international expansion followed. By the turn of the century, Bols was aggressively marketing its lines, and nearly all European dynasties had appointed them Royal Warrants. In 1873 Bols won a "Fortschritts-Medaille" at the Weltausstellung 1873 Wien and one year later became purveyor to the imperial court in Vienna. Other courts followed such as several kings and queens of the Netherlands, Belgium, Luxembourg, Greece, Sweden, Denmark, Monaco, and later in more modern times the courts of Ethiopia and
DeKuyper liqueur began. The roster of flavors slowly expanded, and partnerships were formed with distillers in Canada (1932) and the United States (1934, strategically at the end of Prohibition). By the 1960s the production of liqueurs had overtaken the production of genever as drinks tastes changed and the promotion of liqueurs for use in cocktails induced a surge in sales. In 1966, De Kuyper sold the right to manufacture and market their brands in the United States to Jim Beam Brands under a perpetual agreement. American consumers know the brand as John DeKuyper & Son, which makes generally inexpensive liqueurs such