Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
21 grams experiment popularized the idea that the soul has weight, and specifically that it weighs 21 grams. Most notably, '21 Grams' was taken as the title of a film in 2003, which references the experiment. The concept of a soul weighing 21 grams is mentioned in numerous media, including a 2013 issue of the manga "Gantz", a 2013 podcast of "Welcome to Night Vale" and the 2015 film "The Empire of Corpses". The 2015 song "21 Grams" by Niykee Heaton features the line "I just want your soul in my hands, feel your weight of 21 grams"; a song of the same