Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Jansson Jansson Jansson is a Swedish patronymic surname, meaning "son of Jan", derived from Johannes, a cognate of John. There are alternate Belgian, German, Dutch, Danish, Latvian and Norwegian spellings. Jansson is rare as a given name. As of 2014, 86.2% of all known bearers of the surname "Jansson" were residents of Sweden, 5.1% of Finland, 2.9% of the United States and 1.7% of Norway. In Sweden, the frequency of the surname was higher than national average (1:199) in the following counties: In Finland, the frequency of the surname was higher than national average (1:1,893) in the following regions: Jansson, a