Shopping of the sale. During sales items can be discounted from 10% up to as much as 50%, with the biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as Black Friday becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps. Today many people research their purchases online to find the cheapest and best deal with one
99p Stores generally accepted that the alternative of having shops lie empty hurts other businesses. Co-founder Hussein Lalani branded the critics as snobs, but that people vote with their feet and during the credit crunch, budget-conscious shoppers want a place where they can get bargains. In January 2013, 99p Stores was nominated for the Business of the Year award at the British Muslim Awards. 99p Stores 99p Stores Ltd. was a family run business founded in January 2001 by entrepreneur Nadir Lalani, who opened the first store in the chain in Holloway, London, with a further three stores opening later that year.