Emergency – Ward 10 Emergency – Ward 10 Emergency – Ward 10 is a British medical soap opera series shown on ITV between 1957 and 1967. Like "The Grove Family", a series shown by the BBC between 1954 and 1957, "Emergency – Ward 10" is considered to be one of British television's first major soap operas. The series was made by the ITV contractor ATV and set in a fictional hospital called Oxbridge General. Growing out of what was originally intended to be no more than a six-week serial (entitled "Calling Nurse Roberts"), the series became ITV's first twice-weekly evening soap opera. "Emergency –
Soap opera opera parody programs "Echo Beach" premiered alongside its sister show, the comedy "Moving Wallpaper". Both "Echo Beach" and "The Royal Today" ended after just one series due to low ratings. Radio soap opera "Silver Street" debuted on the BBC Asian Network in 2004. Poor ratings and criticism of the program led to its cancellation in 2010. UK soap operas for many years usually only aired two nights a week. The exception was the original "Crossroads", which began as a weekdaily soap opera in the 1960s, but later had its number of weekly broadcasts reduced. Things started to change in 1989