Twitter #Thatsafrican and #thingsdarkiessay hashtags after users complained that they found the hashtags offensive. There are allegations that Twitter removed #NaMOinHyd from the trending list and added an Indian National Congress-sponsored hashtag. There are numerous tools for adding content, monitoring content and conversations including Twitter's own TweetDeck, Salesforce.com, HootSuite, and Twitterfeed.com. , fewer than half of tweets posted were posted using the web user interface with most users using third-party applications (based on an analysis of 500 million tweets by Sysomos). In June 2009, after being criticized by Kanye West and sued by Tony La Russa over unauthorized accounts run by
Twitter Amplify extend this reach to a much wider and relevant demographic. This audience can be many times the size of their existing, organic reach – potentially the entire audience of Twitter. Paid media Amplify campaigns encourage extended viral video distribution as Twitter users (that do not follow the broadcaster or rights holder directly) discover these new video tweets in their feed, pushed to them via promoted tweets, and share them with their own followers. This drives a second wave of viral distribution and greater earned media value for the broadcaster and brand. By enabling broadcasters to have this extended social reach