Discount store older store concepts. As examples, Woolworth opened a Woolco chain (also in 1962); Montgomery Ward opened Jefferson Ward; Chicago-based Jewel launched Turn Style; and Central Indiana-based L. S. Ayres created Ayr-Way. J. C. Penney opened discount stores called Treasure Island or The Treasury, and Atlanta-based Rich's owned discount stores called Richway. During the late 1970s and the 1980s, these chains typically were either shut down or sold to a larger competitor. Kmart and Target themselves are examples of adjuncts, although their growth prompted their respective parent companies to abandon their older concepts (the S. S. Kresge five and dime store
Kresge-Newark lines that ran along Broad Street. Kresge changed with the times by opening a branch in Summit in 1946, and in 1959 when B. Altman & Company moved its store from East Orange to Short Hills, Kresge-Newark took over the East Orange store as its location. The Summit Branch (and it was marketed under this name) initially offered home furnishings, appliances and the like, but was enlarged in the 1950s to carry a full line of merchandise. Kresge also saw the type of business lines that discount stores were fast becoming dominant in (lawn supplies, hardware, and the like), and