Cheng Wei all assets of the Chinese division of Uber, including its brand, business operations and data for operation within mainland China. Under the terms of the deal, Wei is set to become a board member of Uber and Uber's CEO also gets a seat on DiDi's board. Since the company was founded in 2012, under the leadership of Cheng Wei and Jean Liu, DiDi has grown to become one of the world’s highest valued tech start-ups. The company has evolved from a simple taxi-hailing app to taxi hailing, private car hailing, hitch (social ride-sharing), bus, minibus, chauffeur service, car rental service,
App Store (iOS) "the original App Store model of selling apps for a buck or two looks antiquated". Issues included consumer "boredom", a lack of app discoverability, and, as stated by a report from 2014, a lack of new app downloads among smartphone users. In an interview with "The Verge" in June 2016, Phil Schiller, Apple's senior vice president of Worldwide Marketing, said that Apple had a "renewed focus and energy" on the App Store, and announced multiple significant changes, including advertisements in search results and a new app subscription model. The subscription model saw the firmly established 70/30 revenue split between developers