Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
Dr. Dre cease and desist order stopping them from distributing the song. The "Dr. Dre Presents the Aftermath" album, released on November 26, 1996, featured songs by Dr. Dre himself, as well as by newly signed Aftermath Entertainment artists, and a solo track "Been There, Done That", intended as a symbolic farewell to gangsta rap. Despite being classified platinum by the RIAA, the album was not very popular among music fans. In October 1996, Dre performed "Been There, Done That" on "Saturday Night Live". In 1997, Dr. Dre produced several tracks on The Firm's "The Album"; it was met with largely negative