CBS Olympic broadcasts shown on the same day they took place. During the games, officials asked Tony Verna, one of the members of the production staff, if it could use its videotape equipment to determine whether or not a slalom skier missed a gate. Verna then returned to CBS headquarters in New York City and developed the first instant replay system, which debuted at the Army–Navy football game in 1963. The event in Squaw Valley was the last time CBS would carry a Winter Olympics until 1992. Later that year, CBS aired the 1960 Summer Olympics from Rome, the only time that CBS
Major League Baseball on CBS on-air flow. In , CBS added a Sunday "Game of the Week". ABC's Edgar Scherick said "In '53, no one wanted us. Now teams begged for "Game"'s cash." That year, the National Football League (NFL) began a US$14.1 million revenue-sharing pact. By , Major League Baseball ended the large-market blackout, got $6.5 million for exclusivity, and split the pot. With CBS now carrying the "Game of the Week", the network's stations in Phoenix (KOOL-TV), Little Rock (KTHV) and Cedar Rapids (KGAN-TV) were finally receiving the broadcasts. Bud Blattner said "America had never had TV network ball. Now you're getting two