Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Eggo Cereal grams of sugar. Eggo Cereal contained allergens such as wheat, corn product, and soy beans. For a while they were being endorsed with Adidas by allowing the customers to receive a T-shirt by sending in 8 Get Up & Go tokens that could be found on the Eggo Cereal box. It is claimed that there is no actual maple syrup within the maple syrup Eggo cereal ingredients. The dietary exchanges labeled on the Eggo cereal are based on the Choose Your Foods Exchange Lists for Diabetes copyright 2008 by American Dietetic Association and American Diabetes Association. Eggo Cereal Eggo Cereal