Cereal germ for translating mRNA into amino acids but relatively low levels of its own mRNA. Wheat germ is also useful in biochemistry since it contains lectins that bind strongly to certain glycoproteins; therefore, it can be used to isolate such proteins. Cereal germ The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products. Cereal grains and their components, such as wheat germ oil, rice bran oil, and maize, may be used as
Cereal box prize columnist Tom Harris of the West Virginia "Gazette-Mail" lamented the passing of the send-in box-top prize in place of the in-box prize. The column humorously noted the family battles over cereal purchases which the in-box prizes instigated. In late 1974, the Federal Trade Commission considered banning television commercials which promoted cereal box prizes as a means of selling cereal. In 1996, General Mills distributed the PC video game "Chex Quest" on CD in boxes of Chex cereal. It was a total conversion based on id software's DooM engine. Cereal box prize A cereal box prize, also known as a cereal