Fairlife sheet. Later, in February 2015, the Coca-Cola Company officially launched Fairlife, and began to distribute the milk across the United States. Fairlife is marketed as an ultra-filtered milk, as well as "a dairy option that is sourced from sustainable family farms." In November of 2015, Fairlife added its fa!rlife YUP! brand to its lineup, which was marketed to "tweens" and young adults. It currently comes in four all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ‘Licious. It's marketed as having 25% less sugar ""compared to regular low-fat chocolate milk"." The Fairlife line of milk is distributed by
Coca-Cola Beverages Africa Company would hold onto the investment until it found a new owner. Coca-Cola Beverages Africa Coca-Cola Beverages Africa (CCBA) is a company that was formed in 2014 from the merger of SABMiller plc, The Coca-Cola Company and Gutsche Family Investments (GFI) beverage bottling operations in Southern and East Africa. On November 27, 2014, SABMiller plc, The Coca-Cola Company and GFI (controlling 80% of Coca-Cola South African Bottling Company (Sabco) ) announced they had come to terms on a merger. The merger would be executed in two phases. The first phase took 6–9 months, and the second would commence after the