Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Sophia Jansson "Jaana" in 1965. In May 2003, The Finnish Embassy in London arranged for events to surround the recent translation of Tove Jansson's 1972 "Sommarboken", a novel which featured the fictionalized life of the young Sophia on an island. During this event, publishers presented works by Sophia Jansson and Johanna Sinisalo. Jansson was later interviewed in June 2003 by "The Daily Telegraph" where she explained the details surrounding the story presented in "Sommarboken" and the relationship shared between Jansson and her aunt, Tove Jansson. She would write in more detail about this topic in 2006 in the Scandinavian Review, and again