True self and false self a personal mission by self-confessed narcissist and author Sam Vaknin to raise the profile of the condition. Vaknin has highlighted the role of the false self in narcissism. The false self replaces the narcissist's true self and is intended to shield him from hurt and narcissistic injury by self-imputing omnipotence. The narcissist pretends that his false self is real and demands that others affirm this confabulation, meanwhile keeping his real imperfect true self under wraps. For Vaknin, the false self is by far more important to the narcissist than his dilapidated, dysfunctional true self; and in contrast to the psychoanalysts
Food 4 Less its agreement with Fleming in its ability to advertise in circulars. Kroger's Food 4 Less circulars will feature individual products on sale whereas Nugget's Food 4 Less circulars only promote sales events and customer testimony. Ad prices from the Kroger Food 4 Less chain are not honored. The Nugget Food 4 Less store also features a different selection of products than the Kroger Food 4 Less stores due to Nugget's pooling of resources from its upscale Nugget Market stores. Marketing and administration of the Nugget Food 4 Less store is handled through the Nugget Market Corporate Office in Woodland, California,