Life (cereal) Original Life has been reformulated several times since its introduction, sometimes unsuccessfully. Most recently, in 1997, Quaker introduced a "New and Improved" version; consumer response was unfavorable and Quaker quickly reverted to the original formula. In 2010, Life was featured on the "Eat This, Not That" website. It was categorized as a healthy cereal but was criticized for its content of the yellow food dye "Yellow 5", or tartrazine. The original cereal also contains disodium phosphate, the preservative BHT, yellow 6, and pyridoxine hydrochloride. Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain
Mr. T Cereal ready-to-eat cereal manufactured and marketed by the Quaker Oats Company. Elements of marketing and advertising for Mr. T Cereal were geared toward children, per the popularity of Mr. T's media appearances such as in "The A-Team" and "Rocky III". The cereal was manufactured with a significant amount of sugar, which is appealing to children. Promotions for the cereal have included television advertisements and a stand-up cardboard cutout that was used in supermarkets. Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool who don’t eat my cereal". A cereal box prize consisted