Shopping of the sale. During sales items can be discounted from 10% up to as much as 50%, with the biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as Black Friday becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps. Today many people research their purchases online to find the cheapest and best deal with one
Shopping in Seoul Other markets include the Hwanghak-dong Flea Market, Gyeongdong Market for oriental medicine, Changanpyeong Antique Market and the fish markets Noryangjin Fisheries Wholesale Market and Garak Market where many fish vendors will prepare fresh sashimi out of any fish you choose from the tank. Myeong-dong is Seoul's prime shopping and entertainment area in downtown, which contains some of the city's top stores and fashion boutiques. The area has been subject to much investment and many of the financial institutions such as banks and investment companies are located in the area. Itaewon is another notable shopping area in the city lined with