2014 Winter Olympic and Paralympic Games mascots and Leopard) was lacking personality. As a result of these issues, as well as being denied the copyright to Misha, Chizhikov declined to help when asked by the organizers of the 2014 Winter Olympics closing ceremony. Zoich (or ZOIЧ) was a proposed mascot for the XXII Winter Olympics, which took first place in the official online poll to select a mascot for the 2014 Sochi games. Despite being a popular Internet character, the committee chose not to introduce it to the final round of the voting. Upon introduction and until the end of the online voting, it was the most
Winter Olympic Games speed skiing, bandy and skijoring, were demonstration sports but never incorporated as Olympic sports. The rise of television as a global medium for communication enhanced the profile of the Games. It generated income via the sale of broadcast rights and advertising, which has become lucrative for the IOC. This allowed outside interests, such as television companies and corporate sponsors, to exert influence. The IOC has had to address numerous criticisms over the decades like internal scandals, the use of performance-enhancing drugs by Winter Olympians, as well as a political boycott of the Winter Olympics. Nations have used the Winter (as