Malaysia Airlines Flight 370 Malaysia Airlines Flight 370 Malaysia Airlines Flight 370 was a scheduled international passenger flight operated by Malaysia Airlines that disappeared on 8 March 2014 while flying from Kuala Lumpur International Airport, Malaysia, to its destination, Beijing Capital International Airport in China. Commonly referred to as MH370, Flight 370, or Flight MH370, the flight was also marketed as China Southern Airlines Flight 748 (CZ748/CSN748) through a codeshare. The crew of the Boeing 777-200ER aircraft last communicated with air traffic control (ATC) around 38 minutes after takeoff when the flight was over the South China Sea. The aircraft was lost from ATC
Malaysia Airlines Flight 370 market share and face a challenging environment to stand out from competitors while addressing its financial plight. The company's stock, down as much as following the disappearance of Flight 370, had fallen 80% over the previous five years, which contrasted with a rise in the Malaysian stock market of about 80% over the same period. Many analysts and the media suggested that Malaysia Airlines would need to rebrand and repair its image and/or require government assistance to return to profitability. The loss of Flight 17 in July greatly exacerbated Malaysia Airline's financial problems. The combined effect on consumer confidence of