The Coca-Cola Company division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio (flavoured milk) to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola
Coca-Cola Orange make the beverage more competitive with other major brands that were crossing over into the health conscious market. The product is extremely popular and successful overseas, but in the United States, it is only available in Coca-Cola Freestyle fountain machines (since 2009). It lists "orange fruit from concentrate (1%)" in the ingredients. Coca-Cola Orange went on sale in Japan in November 2014, though the Japanese version contained no actual fruit juice. Coca-Cola Orange Coca-Cola Orange, in some markets Coca-Cola with Orange, was a variation of Coca-Cola available for a limited time, that was flavoured with orange. It was introduced in