Lucas Bols In 1892, the company was reorganized into an LLC. Former Dutch colonial possessions proved natural markets for the group's products, and a rapid international expansion followed. By the turn of the century, Bols was aggressively marketing its lines, and nearly all European dynasties had appointed them Royal Warrants. In 1873 Bols won a "Fortschritts-Medaille" at the Weltausstellung 1873 Wien and one year later became purveyor to the imperial court in Vienna. Other courts followed such as several kings and queens of the Netherlands, Belgium, Luxembourg, Greece, Sweden, Denmark, Monaco, and later in more modern times the courts of Ethiopia and
Lucas Bols Schnapps market, along with distribution channels and production facilities in Germany. In 1989, Bols formed a joint venture with "Gedistilleerd en Wijngroep Nederland (GWN)", the wine and distilled beverages unit of Heineken, forming Bols Benelux B.V. The venture attained a near 50% market share in the Dutch liquor business, due in part to GWN's earlier acquisition of Bokma, another leading genever brand. The joint venture expanded into the rapidly growing wine segment, purchasing 85 percent of "Consortium Vinicole de Bordeaux (CVBG)", formerly part of Douwe Egberts. Other smaller French wine houses were quickly added to the portfolio. The company also