Discount store recent development in retailing is the "discount department store", such as Sears Essentials, which is a combination of the Kmart and Sears formats, after the companies' merger as Sears Holdings Corporation. Discount stores in the USA have included Discount store A discount store or discount shop is a retail shop which sells products at prices that are lower than the typical market price. A "full-line discount store/shop" or "mass merchandiser", such as Aldi or Lidl, may offer a wide assortment of goods with a focus on price rather than service, display or wide choice within lines. Meanwhile, a "speciality", "single
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain