Beats Electronics reference, but rather for playback. Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats
Bose headphones $100, through 3rd party vendor ColorWare, similar to the custom Bose QuietComfort 15 headphones. Bose QuietComfort 25 won the "What Hi-Fi?" Sound and Vision annual award for "Best Noise Cancelling Headphones" in 2014, replacing their predecessor (the Bose QuietComfort 15). In June 2016, Bose released their QuietComfort 35 headphones, adding Bluetooth functionality to the QuietComfort line alongside the QuietComfort 25. They have a slightly refined version of the design of the QuietComfort 25 headphones; the color has been changed to a matte black with a silver option as well. Stainless Steel is used for the pivots of the ear cups,