Sony Canada recordable/rewriteable media Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering 2007 Sony's 8-year global FIFA partnership commences Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts 2008 Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style Sony of Canada Ltd. launches the world's first Organic LED television in Canada Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada 2009 Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD
Emirates (airline) four tiers – Blue, Silver, Gold and Platinum. Once any customer registers, he or she becomes a Blue member. This registration is free of any charges. Silver tier requires 25,000 Tier Miles, Gold tier requires 50,000 Tier Miles and Platinum tier requires 150,000 Tier Miles for qualification respectively. Emirates Skywards has partners across airlines, banks, hotels, car rentals and retail/lifestyle verticals. As of 2016 Emirates has frequent-flyer partnerships with: Alaska Airlines, easyJet, Japan Airlines, Jet Airways, JetBlue, Jetstar, Korean Air, Malaysia Airlines, Qantas, S7 Airlines, South African Airways, TAP Portugal, Virgin America, Air Mauritius and GOL. Emirates Skywards has partnered