Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Sophia Jansson images, as well as the series of medals that were also issued. In 2006 Jansson was invited as a notable speaker for one of the Monthly Luncheons hosted by IWC Helsinki. In February 2007 Jansson was invited to speak at the Scandinavia House in New York City. In September 2008 Jansson participated as a member of the Committee of Honor in the renowned IBBY World Congress. Jansson participated in the Helsinki Design Week 2008. Sophia Jansson Vivica Sophia Jansson (born 1962) is the daughter of cartoonist Lars Jansson and the niece of the famous Finnish writer and painter Tove Jansson.