L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
S. C. Johnson & Son The Greenlist logo represents an internal ratings system to help customers identify which products are environmentally safe. The Greenlist label is present in many S. C. Johnson & Son products. The Greenlist process has resulted in the elimination of 1.8 million pounds of volatile organic compounds from Windex, and four million pounds of polyvinylidene chloride from Saran Wrap. In 2011, S. C. Johnson & Son settled a lawsuit that alleged the company's Greenlist label misled consumers into believing the products were reviewed by a third party and given a seal of approval. The company agreed to an undisclosed sum and