Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Tove Jansson Flood". The next two books, "Comet in Moominland" and "Finn Family Moomintroll", published in 1946 and 1948 respectively, were highly successful in sales, adding to sales of the first book. For her work as a children's writer she received the Hans Christian Andersen Medal in 1966. Starting with the semi-autobiographical "Bildhuggarens dotter" ("Sculptor's Daughter") in 1968, Jansson wrote six novels, including the admired "Sommarboken" ("The Summer Book"), and five books of short stories for adults. Tove Jansson was born in Helsinki, Grand Duchy of Finland, Russian Empire. Her family, part of the Swedish-speaking minority of Finland, was an artistic one: