Nesquik (cereal) Nesquik (cereal) Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between General Mills and Nestlé, and based on the popular Nesquik product line. Nesquik Cereal was first introduced in the US in 1999. The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal. Nesquik Cereal is sold in dozens of countries worldwide such as
C.W. Post (cereal) C.W. Post (cereal) C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1974. It was named after C. W. Post, the founder of the Postum Cereal Company that later became General Foods. The cereal company unit was later sold off and is now Post Foods. It followed the debuts of other granola cereals by major U.S. cereal manufacturers in the early 1970s: Heartland Natural Cereal, Quaker 100% Natural Granola, Country Morning, and Nature Valley. The cereal was available with or without raisins, and its sugar content by weight was 27.8% and 24.8%,