Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Naantali towns in Finland, and the highest in the province of Southwest Finland. The name "Naantali" is the fennicised version of the Swedish name of the town, . The Swedish name was given as a direct translation from the Latin "Vallis Gratiae" which literally means "The Valley of Grace". This interesting divide between urban and rural is perhaps one reason as to why the city has been named the most popular tourist centre in the country in numerous surveys. Another factor affecting this is the proximity of both Turku, the region's administrative centre and largest city, and of the archipelago. There