Malaysia Airlines Flight 370 was in the southern Indian Ocean. As there were no places there where it could have landed, the aircraft must therefore have crashed into the sea. Just before Najib spoke at 22:00 MYT, an emergency meeting was called in Beijing for relatives of Flight 370 passengers. Malaysia Airlines announced that Flight 370 was assumed lost with no survivors. It notified most of the families in person or via telephone, and some received an SMS (in English and Chinese) informing them that it was likely that the aircraft had crashed with no survivors. On 29 January 2015, the Director General of
Malaysia Airlines Flight 370 market share and face a challenging environment to stand out from competitors while addressing its financial plight. The company's stock, down as much as following the disappearance of Flight 370, had fallen 80% over the previous five years, which contrasted with a rise in the Malaysian stock market of about 80% over the same period. Many analysts and the media suggested that Malaysia Airlines would need to rebrand and repair its image and/or require government assistance to return to profitability. The loss of Flight 17 in July greatly exacerbated Malaysia Airline's financial problems. The combined effect on consumer confidence of