Rainforest Cafe Restaurants Inc., a company specializing in dining, hospitality, entertainment, and gaming, based in Houston, Texas. To date, the company owns restaurants in the United States, Canada, France, the United Kingdom, the U.A.E., and Japan. Rainforest Cafe focuses on local tourism for a majority of their income. Each Rainforest Cafe restaurant is designed to depict some features of a tropical rainforest, including plant growth; mist, waterfalls, and figures of rainforest animals, including elephants, gorillas, tigers, jaguars, snakes, crocodiles, frogs, iguanas, butterflies, and tropical birds. It also includes fish tanks. Most locations also have themed exteriors as well as interiors. The Rainforest
Rainforest Alliance to cover the costs of production in much of the world. The price of coffee has since rebounded somewhat, with prices for arabica reaching $1.18/pound by the end of 2007. Although many Rainforest Alliance Certified farms do in fact achieve price premiums for high-quality product, Rainforest Alliance focuses on improving the entire spectrum of farming practices. Third-party studies have shown the organization’s approach to be effective in raising both income and net revenue for farmers. Michigan State University professor of sociology Daniel Jaffee has criticized Rainforest Alliance certification, claiming that its standards are "arguably far lower than fair trade's" and