Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
Dr. Dre discography featured in the soundtrack to the film "Friday". In 1996, Dr. Dre left Death Row to form his own record label Aftermath Entertainment and released a compilation "Dr. Dre Presents the Aftermath" with his single "Been There, Done That" and other tracks from artists newly signed to Aftermath. In 1999, Dr. Dre released his second studio album "2001". This album went six times platinum in the US and five times platinum in Canada (500,000 units). Singles "Forgot About Dre" and "The Next Episode" reached the top ten spots of the Hot Rap Tracks chart. As the founder and CEO of