L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
S. C. Johnson & Son S. C. Johnson & Son S. C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson, previously S. C. Johnson Wax and Johnson Wax) is an American multinational privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 and had estimated sales of $10 billion. The company is owned by the Johnson family. H. Fisk Johnson, Chairman and CEO since 2004, is the fifth generation of the Johnson family to lead the company. The company is one of the oldest family-owned businesses in the U.S,