Cyril P. Callister called Vegemite, first sold by Fred Walker & Co in 1923. Working from the details of a James L. Kraft patent, Callister was successful in producing processed cheese. The Walker Company negotiated a deal for the rights to manufacture the product, and in 1926, the Kraft Walker Cheese Company Ltd was established. Callister was appointed chief scientist and production superintendent of the new company. Between 1919 and 1927 he had 3 children (two boys and a girl) named Ian, Bill and Jean. They were the original vegemite kids. During World War II Ian unfortunately died Callister got his Doctorate from
What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead