Skittles (confectionery) confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may
The Natural Confectionery Company Co. Due to successful advertising and marketing campaigns, increased distribution and a growing range of products, sales grew dramatically. By 2003, The Natural Confectionery Co. product range consisted of 18 products, including sweet, sour and soft jubes. The Natural Confectionery Company's jellies had become the most popular jelly product on Australian supermarket shelves. In April 2003 The Natural Confectionery Company was bought out by Cadbury Schweppes group of companies. The company has also diversified into beverages. In 2008 Cadbury Schweppes introduced products under "The Natural Confectionery Company" brand in the United Kingdom and used advertisements that gave the sweets voices