S. S. Kresge in 1962 in Garden City, Michigan. Kresge died in 1966. In 1977, the S. S. Kresge Corporation changed its name to the Kmart Corporation. In 2005, Sears Holdings Corporation became the parent of Kmart and Sears, after Kmart bought Sears, and formed the new parent. In 1924, Kresge established The Kresge Foundation, a non-profit organization whose income he specified simply "to promote the well-being of mankind". By the time of his death, Kresge had given the foundation over $60,000,000. A strongly committed prohibitionist, he organized the National Vigilance Committee for Prohibition enforcement and also heavily supported the Anti-Saloon League financially,
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain