Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Emirates (airline) Formula One official airline sponsor since 2013 season. Emirates is a main sponsor at the Japanese Grand Prix from 2016. Since the 2012 season, Emirates has sponsored the US Open Series, a six-week summer tennis season leading up to the US Open. Its sponsorship runs until 2019. Emirates also sponsors Collingwood Football Club in the Australian Football League, and FC Dallas in Major League Soccer. Since the 2016 season, Emirates is the official airline of the Los Angeles Dodgers of MLB. Since 2017 Emirates is the sponsor of the UAE Team Emirates -former Team Lampre-Mérida- which is a UCI World