Black Friday (shopping) XXL" (XXL day) instead of Black Friday. An alternative was brought up by some online businesses in 2018, called "French Days", which goal is to replicate Black Friday during spring season (starting around the first day of May). In Germany, "Black Friday" retailer advertisements refer to "Black Week" and "Black Shopping" in English language, with sales lasting an entire week (excluding Sundays when most retail stores are closed). During this sale time, stores keep their normal working hours; and though goods are offered at reduced prices, the prices are no more significantly slashed than normal weekly price reductions. Apple was
Reverend Billy and the Church of Stop Shopping Reverend Billy and the Church of Stop Shopping Reverend Billy and the Church of Stop Shopping is a radical performance community based in New York City. The Stop Shopping Choir is accompanied by a comic preacher, Reverend Billy. The philosophy of the Church of Stop Shopping surrounds the imminent "Shopocalypse", which assumes the end of humanity will come about through manic consumerism. The Stop Shopping Choir accompanies Reverend Billy and stages guerrilla theater style actions, singing on the property of the Disney stores, Monsanto facilities, and Trump Tower, among others. They are often considered part of the Culture Jamming movement.