Kix (cereal) Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. In Original Kix, total sugars are about 10% by weight, which is about 3 grams of sugar per serving. Honey Kix has 6 grams of sugar, Berry Berry Kix 7 grams. The grain is processed and expanded (water is added and the corn is pulverized). Cooking of Kix occurs in
Cereal Killer Cafe situated on Brick Lane, near Shoreditch, and employs eight staff. The interior is designed to reflect a retro style with exposed brickwork, formica furniture and 1980s and '90s music. Among the decor are novelty cereal boxes, vintage milk bottles and other cereal related memorabilia. The cafe offers more than 100 different varieties of global cereal brands, 12 kinds of milk and 20 toppings. It also sells coffee, toast and poptarts. The owners were challenged by Channel 4 over the price of their bowls of cereal in Tower Hamlets, a London borough with relatively high rates of poverty. The interview went