History of the National Health Service Emergency Ward 10 was first broadcast in 1957 on ITV and ran until 1967 and followed the life and loves of the staff and patients of the fictionalised Oxbridge General. ITV later followed this up with General Hospital which borrowed much from Emergency Ward 10 in terms of its themes and focus. The idea of a medical hospital as a suitable and popular setting for a soap opera continued to take root in the 1980s. Casualty, set in an A&E department, was first broadcast in 1986 and has since become the longest running medical drama in the world. At a
Mobile soap opera Mobile soap opera A mobile soap opera is a soap opera developed for the mobile phone platform. The series can be viewed by mobile phones, the internet or MSN Messenger. Subscribers register online and receive two episodes a day, each episode consisting of about 6 or 7 pictures and accompanying text. Mobile soap opera was first introduced into the Netherlands in 2003 with the series "Jong Zuid". An Australian version of "Jong Zuid" called "Random Place" was launched on 22 April 2005. Featuring a cast of Australian Olympians, reality TV & soaps stars including Libby Lenton, Leisal Jones, Nicole Sanderson,