Discount store older store concepts. As examples, Woolworth opened a Woolco chain (also in 1962); Montgomery Ward opened Jefferson Ward; Chicago-based Jewel launched Turn Style; and Central Indiana-based L. S. Ayres created Ayr-Way. J. C. Penney opened discount stores called Treasure Island or The Treasury, and Atlanta-based Rich's owned discount stores called Richway. During the late 1970s and the 1980s, these chains typically were either shut down or sold to a larger competitor. Kmart and Target themselves are examples of adjuncts, although their growth prompted their respective parent companies to abandon their older concepts (the S. S. Kresge five and dime store
Steinbach (store) Steinbach (store) Steinbach was a department store chain based in Asbury Park, New Jersey. Steinbach was founded in Asbury Park, New Jersey, and maintained branch stores along the New Jersey shore, and in the central part of New Jersey. The company was at one time affiliated with the Kresge-Newark department store in downtown Newark. In the 1960s, the chain was purchased by (SGC), and continued to operate as a standalone company. SGC also purchased the Howland chain in Bridgeport, Connecticut (which had previously merged the Genung's chain of stores into itself), along with the two-store Goerke's department store based in