Kresge Auditorium Kresge Auditorium Kresge Auditorium is an auditorium building for the Massachusetts Institute of Technology, located at 48 Massachusetts Avenue, Cambridge, Massachusetts. It was designed by the noted architect Eero Saarinen, with ground-breaking in 1953 and dedication in 1955. The building was named for its principal funder, Sebastian S. Kresge, founder of S. S. Kresge Stores (corporate predecessor of Kmart) and the Kresge Foundation. Saarinen designed Kresge Auditorium in tandem with his MIT Chapel; the two buildings are separated by a "green," referred to by students as the "Kresge Oval." The ensemble is recognized as one of the best examples of
Discount store disappeared, while the Dayton-Hudson Corporation eventually divested itself of its department store holdings and renamed itself Target Corporation). In the United States, discount stores had 42% of overall retail market share in 1987; in 2010, they had 87%. Many of the major discounters now operate "supercenters", which add a full-service grocery store to the traditional format. The Meijer chain in the Midwest consists entirely of supercenters, while Wal-Mart and Target have focused on the format as of the 1990s as a key to their continued growth. Although discount stores and department stores have different retailing goals and different markets, a