Commodity market The price of gold bullion fell dramatically on 12 April 2013 and analysts frantically sought explanations. Rumors spread that the European Central Bank (ECB) would force Cyprus to sell its gold reserves in response to its financial crisis. Major banks such as Goldman Sachs began immediately to short gold bullion. Investors scrambled to liquidate their exchange-traded funds (ETFs) and margin call selling accelerated. George Gero, precious metals commodities expert at the Royal Bank of Canada (RBC) Wealth Management section reported that he had not seen selling of gold bullion as panicked as this in his forty years in commodity markets.
Commodity pathway diversion inherent market value. They reacted against this perceived commoditization of art by producing what they considered decommodified art. However, as Kopytoff argued, "commodities must be not only produced materially as things, but also culturally marked as being a certain kind of thing." Thus, when diverting industrial materials from their commodity pathways to produce art became culturally valuable, the objects themselves gained value (1985). Finally, pop artist Andy Warhol, created artwork couched in what Appadurai refers to as the "aesthetics of decontextualization." In his famous Campbell's Soup painting, Warhol diverts advertising from its commodity pathway by reproducing it as a work