Alliteration (Latin) Caesar. It has been noted that in these phrases that if one of two alliterated words has an "a" in it, it is usually placed second: Ferro Flammaque" "by sword and flame", Longe Lateque" "far and wide", Colles Campique" "hills and plains", Multi et Magni" "many and great". When the words are of unequal length, the shorter one usually precedes: Fama Fortuna" "fame and fortune", Aurum Argentum" "gold and silver", "Cura Custodiaque" "care and custody", and so on. As both and Cordier noted, the Latin language naturally lends itself to such phrases, making them part of everyday speech. Some apparent
Commodity fetishism mentales, etc." (Fetishism in Love: the Psychic Life of Micro-organisms, the Intensity of Mental Images, etc., 1887), was applied to interpret commodity fetishism as types of sexually-charged economic relationships, between a person and a commodity (goods and services), as in the case of advertising, which is a commercial enterprise that ascribes human qualities (values) to a commodity, to persuade the buyer to purchase the advertised goods and services. In the 19th and in the 21st centuries, Thorstein Veblen ("The Theory of the Leisure Class: An Economic Study of Institutions", 1899) and Alain de Botton ("Status Anxiety", 2004) respectively developed the