Ishmael (Moby-Dick) Ishmael (Moby-Dick) Ishmael is a fictional character in Herman Melville's "Moby-Dick" (1851). Ishmael, the only surviving crewmember of the "Pequod", is the narrator of the book. His importance relies on his role as narrator; as a character, he is only a minor participant in the action and the main protagonist is Captain Ahab. The Biblical name has come to symbolize orphans, exiles, and social outcasts. Because he was the first person narrator, most of the criticism of "Moby-Dick" either confused Ishmael with the author himself or overlooked him. From the mid-twentieth century onward, critics distinguished Ishmael from Melville, establishing the
Account-based marketing only obvious differentiators. In the marketing of complex business propositions, account-based marketing plays a key role in expanding business within existing customer accounts (where, for example, wider industry marketing would not be targeted enough to appeal to an existing customer)as An enterprise purchase is influenced by close to 17 people on average. In scenarios where the initial sale has taken several months, it is reported that account-based marketing delivers an increase in the long-term value of the customer. ABM can also be applied to key prospect accounts in support of the first sale. For example, Northrop Grumman employed ABM to