Twitter had 100 million active users logging in at least once a month and 50 million active users every day. In an article published on January 6, 2012, Twitter was confirmed to be the biggest social media network in Japan, with Facebook following closely in second. comScore confirmed this, stating that Japan was the only country in the world where Twitter leads Facebook. On March 31, 2014, Twitter announced there were 255 million monthly active users (MAUs) and 198 million mobile MAUs. In 2013, there were over 100 million users actively using Twitter daily and about 500 million Tweets every day,
Twitter Amplify extend this reach to a much wider and relevant demographic. This audience can be many times the size of their existing, organic reach – potentially the entire audience of Twitter. Paid media Amplify campaigns encourage extended viral video distribution as Twitter users (that do not follow the broadcaster or rights holder directly) discover these new video tweets in their feed, pushed to them via promoted tweets, and share them with their own followers. This drives a second wave of viral distribution and greater earned media value for the broadcaster and brand. By enabling broadcasters to have this extended social reach