General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
Soap opera mid- to late 1970s. "Pobol y Cwm" was briefly shown in the rest of the UK in 1994 on BBC2, with English subtitles; it is consistently the most watched programme each week on S4C. Daytime soap operas were non-existent until the 1970s because there was virtually no daytime television in the UK. ITV introduced "General Hospital", which later moved to a prime time slot. In 1980, Scottish Television debuted "Take the High Road", which lasted for over twenty years. Later, daytime slots were filled with an influx of Australian soap operas such as "The Sullivans" (aired on ITV from 1977),