L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
US West Qwest Communications International, Inc. with all of US West's direct subsidiaries becoming direct subsidiaries of Qwest. After the merger, the Bell Operating Company subsidiary was renamed from US West Communications, Inc. to Qwest Corporation and other subsidiaries were similarly renamed to reflect the Qwest name. After Qwest was acquired by CenturyLink in 2011, the Qwest brand was replaced by the CenturyLink brand. Subsidiaries, with the exception of Qwest Management Company (founded as US West Investment Management Company), which became CenturyLink Investment Management Company, retained the Qwest name and adopted d/b/a names. US West US West, Inc. (stylized as U S