Life (cereal) Original Life has been reformulated several times since its introduction, sometimes unsuccessfully. Most recently, in 1997, Quaker introduced a "New and Improved" version; consumer response was unfavorable and Quaker quickly reverted to the original formula. In 2010, Life was featured on the "Eat This, Not That" website. It was categorized as a healthy cereal but was criticized for its content of the yellow food dye "Yellow 5", or tartrazine. The original cereal also contains disodium phosphate, the preservative BHT, yellow 6, and pyridoxine hydrochloride. Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain
Krave (cereal) Krave (cereal) Krave is a chocolate cereal made by the Kellogg Company. The concept of chocolate filled cereal was introduced by Telma in Israel. Their product was launched in 1994 and called Kariot (כריות), which in Hebrew means pillows. Kellogg launched their version of it in the UK in 2010, marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". The advertisements feature the cereal pieces hunting blocks of chocolate. The cereals are sold in France under the name Trésor and in Germany Tresor. It was introduced in the United States in 2012. In September