General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
Soap opera only lasted one year. Nevertheless, soap operas gained increasing prominence on UK television schedules. In 1995, Channel 4 premiered "Hollyoaks", a soap with a youth focus. When Channel 5 launched in March 1997, it debuted the soap opera "Family Affairs", which was formatted as a week-daily soap, airing Monday through Fridays. "Brookside"s premise evolved during the 1990s, phasing out the politicised stories of the 1980s and shifting the emphasis to controversial and sensationalist stories such as child rape, sibling incest, religious cults and drug addiction, including the infamous 'body under the patio' storyline that ran from 1993 to 1995, and