S. S. Kresge stores; one was in downtown Detroit, Michigan, for which he traded ownership in McCrory's. In 1912, he incorporated the S.S. Kresge Company with 85 stores. The company was first listed on the New York Stock Exchange on May 23, 1918. During World War I, Kresge experimented with raising the limit on prices in his stores to $1. In 1923, he started a new company, buying out a large traditional department store in Newark, New Jersey. He renamed the store Kresge-Newark, expanded it, and started branch stores. The new department store company was completely independent from the S.S. Kresge discount department
Kresge-Newark floors of the Newark flagship were leased to the Two Guys chain. The two branch stores were closed at this time and the downtown Newark location reopened as a Two Guys unit in the fall of 1967. Kresge-Newark Kresge-Newark was an upper-middle market department store based in Newark, New Jersey. The firm was started in the 1920s when its founder Sebastian Kresge purchased the L.S. Plaut Department store in downtown Newark and rebranded the business Kresge-Newark. This store had no management connection to the S.S. Kresge 5 & 10 chain based in Detroit, Michigan. In 1926, Kresge replaced the original