L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Department store Corporation headquartered in Minneapolis. George Dayton had founded his Dayton's Dry Goods store in Minneapolis in 1902 and the AMC cooperative in 1912. His descendants built Southdale Center in 1956, opened the Target discount store chain in 1962 and the B. Dalton Bookseller chain in 1966. Dayton's grew to 19 stores under the Dayton's name plus five other regional names acquired by Dayton-Hudson. The Dayton-Hudson Corporation closed the flagship J. L. Hudson Department Store in downtown Detroit in 1983, but expanded its other retail operations. It acquired Mervyn's in 1978, Marshall Field's in 1990, and renamed itself the Target Corporation