Twait shad are silvery, sometimes with a bronzy tinge, and there are a distinctive row of six to ten large dark spot just behind the gill cover though these may fade when the fish is dead. The adult length is typically . The twait shad is found in most of Europe and all countries bordering the Mediterranean Sea. "Alosa fallax" has a similar lifecycle to "A. alosa" (allis shad). They are known to live in sympatry. Some studies have suggested "A. fallax" and "A. alosa" species can hybridize. They are anadromous species, like many other species in the genus "Alosa". However, some
Herring trade in herring is an important sector of many national economies. In Europe, the fish has been called the "silver of the sea", and its trade has been so significant to many countries that it has been regarded as the most commercially important fishery in history. Environmental Defense have suggested that the Atlantic herring ("Clupea harengus") fishery is an environmentally responsible fishery. Herring has been a staple food source since at least 3000 BC. The fish is served numerous ways, and many regional recipes are used: eaten raw, fermented, pickled, or cured by other techniques, such as being smoked as