Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Finnish name any member of a patriarch's family, a farm or even a place. For example the surname Tuomonen could mean "Son of Tuomo" or "Farm of Tuomo" or something else belonging to Tuomo. A third tradition of surnames was introduced in Finland by the Swedish-speaking upper and middle classes which used typical German and Swedish surnames. By custom, all Finnish-speaking persons who were able to get a position of some status in urban or learned society, discarded their Finnish name, adopting a Swedish, German or (in case of clergy) Latin surnames. In the case of enlisted soldiers, the new name was