Fairlife sheet. Later, in February 2015, the Coca-Cola Company officially launched Fairlife, and began to distribute the milk across the United States. Fairlife is marketed as an ultra-filtered milk, as well as "a dairy option that is sourced from sustainable family farms." In November of 2015, Fairlife added its fa!rlife YUP! brand to its lineup, which was marketed to "tweens" and young adults. It currently comes in four all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ‘Licious. It's marketed as having 25% less sugar ""compared to regular low-fat chocolate milk"." The Fairlife line of milk is distributed by
Coca-Cola to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some