Discount store older store concepts. As examples, Woolworth opened a Woolco chain (also in 1962); Montgomery Ward opened Jefferson Ward; Chicago-based Jewel launched Turn Style; and Central Indiana-based L. S. Ayres created Ayr-Way. J. C. Penney opened discount stores called Treasure Island or The Treasury, and Atlanta-based Rich's owned discount stores called Richway. During the late 1970s and the 1980s, these chains typically were either shut down or sold to a larger competitor. Kmart and Target themselves are examples of adjuncts, although their growth prompted their respective parent companies to abandon their older concepts (the S. S. Kresge five and dime store
Howard Brothers Discount Stores Howard Brothers Discount Stores Howard Brothers Discount Stores (informally known as Howard Brothers and Howard's) was a chain of discount stores in the Southeastern United States. The chain was founded in 1959 by Alton Hardy Howard and W. L. "Jack" Howard, a five-term mayor of Monroe, Louisiana. The Howards were an early franchisee of Gibson's Discount Center, but they later pulled out of the franchise agreement and opened stores under their own name. In 1969, the company became a publicly traded company. In 1978, the then 78-store chain was purchased by Gamble-Skogmo, which later merged with Wickes Companies. It had