L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Blem (brand) US market by the 1970s, but were retained by the Buenos Aires subsidiary. Blem is now the local name for Pledge furniture polisher and related products in Argentina. Blem (brand) Blem was a S. C. Johnson & Son brand of wax furniture refinishing compound introduced in 1955. The original Blem product came in a red toothpaste-type tube with BLEM in white lettering. The product was launched in a give-away special offer with a free tube of Blem packed with a can of Pride polish. The red tube was later switched to yellow toothpaste-tube type packaging with BLEM in dark brown