Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in
21 grams experiment popularized the idea that the soul has weight, and specifically that it weighs 21 grams. Most notably, '21 Grams' was taken as the title of a film in 2003, which references the experiment. The concept of a soul weighing 21 grams is mentioned in numerous media, including a 2013 issue of the manga "Gantz", a 2013 podcast of "Welcome to Night Vale" and the 2015 film "The Empire of Corpses". The 2015 song "21 Grams" by Niykee Heaton features the line "I just want your soul in my hands, feel your weight of 21 grams"; a song of the same