Cereal germ for translating mRNA into amino acids but relatively low levels of its own mRNA. Wheat germ is also useful in biochemistry since it contains lectins that bind strongly to certain glycoproteins; therefore, it can be used to isolate such proteins. Cereal germ The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products. Cereal grains and their components, such as wheat germ oil, rice bran oil, and maize, may be used as
Pep (cereal) Pep (cereal) Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923. Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's "The Adventures of Superman" radio series. One of Pep's advertising slogans was "the Sunshine cereal". Pep became one of the first "fortified" cereals, with an infusion of vitamins, beginning in the 1930s. Extensive advertising, from print advertisements to sponsorship of "The Adventures of Superman", helped keep the brand in the public's consciousness. Pep was included in "variety packs" of serving-sized boxes of Kellogg's cereals. The cereal's "mildly