L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Kresge College of Loneliness"; John Grinder, co-founder of Neuro-linguistic programming and co-author of ""; and William Everson, one of the Beat poets. Distinguished graduates from the early days of Kresge College include Doug Foster, who went on to become editor of Mother Jones magazine, and Richard Bandler, who co-founded Neuro-Linguistic Programming (NLP) with John Grinder. The architecture of Kresge College is designed to resemble a residential area in Tuscany, and includes a piazzetta next to the college office and mail room. In the early days, Kresge had a threefold focus: Humanistic psychology, Women's Studies and Environmental Studies. The best history of the