Black Friday (shopping) XXL" (XXL day) instead of Black Friday. An alternative was brought up by some online businesses in 2018, called "French Days", which goal is to replicate Black Friday during spring season (starting around the first day of May). In Germany, "Black Friday" retailer advertisements refer to "Black Week" and "Black Shopping" in English language, with sales lasting an entire week (excluding Sundays when most retail stores are closed). During this sale time, stores keep their normal working hours; and though goods are offered at reduced prices, the prices are no more significantly slashed than normal weekly price reductions. Apple was
Home Bargains they had opened at its Liverpool headquarters some years prior, in order that their expansion plans could be maintained. The strap line of the retailer is "Top Brands, Bottom Prices", with operations director Joe Morris explaining their business model of acquiring stock at the same cost price as the larger supermarkets, but selling them to the public at a cheaper price. In August 2011, "Home Bargains" opened a website to enable customers to shop with them online. "Home Bargains" stores have red and blue branding. They can usually be found in major shopping streets, as well as in shopping centres