Missing letter effect circle a target letter every time they come across it while reading a short passage. The missing letter effect is more likely to appear when reading words that are part of a normal sequence, than when words are embedded in a mixed-up sequence (e.g. readers asked to read backwards). Two primary hypotheses tried to explain the missing letter effect: Healy (1994) emphasized identification processes playing a crucial role, almost entirely focusing on word frequency. However, Koriat & Greenberg (1994) viewed the structural role of the word within a sentence (i.e. function words vs. content words) to be crucial. Both accounts
Renault Samsung Motors imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo. The advertising slogan of Renault Samsung Motors is "Discover the Difference" () and was introduced in 2009. According to the company, it refers to the distinct quality of its products. The company includes in its vehicles' designations numbers related to their sizes. Those numbers are 3, meaning compact or small vehicle, 5 and 6, mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for "Samsung Motors" and "Samsung Motor Sedan".