Twitter had 100 million active users logging in at least once a month and 50 million active users every day. In an article published on January 6, 2012, Twitter was confirmed to be the biggest social media network in Japan, with Facebook following closely in second. comScore confirmed this, stating that Japan was the only country in the world where Twitter leads Facebook. On March 31, 2014, Twitter announced there were 255 million monthly active users (MAUs) and 198 million mobile MAUs. In 2013, there were over 100 million users actively using Twitter daily and about 500 million Tweets every day,
Twitter Amplify clips. In March 2014, ITV became the first major broadcaster in the UK to sign up to Twitter Amplify and BSkyB followed suit in October 2014, having been sharing video on the platform since 2013. At this time, Twitter Amplify was live in 10 countries and had more than 70 partners including the BBC. Twitter and its media partners are believed to be making significant revenue from its Twitter Amplify program. According to an industry source, McDonald’s, Verizon and Microsoft paid seven figures each to sponsor the NFL’s Amplify videos and to promote the tweets. By bringing more premium content