Cereal germ for translating mRNA into amino acids but relatively low levels of its own mRNA. Wheat germ is also useful in biochemistry since it contains lectins that bind strongly to certain glycoproteins; therefore, it can be used to isolate such proteins. Cereal germ The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products. Cereal grains and their components, such as wheat germ oil, rice bran oil, and maize, may be used as
Mr. T Cereal ready-to-eat cereal manufactured and marketed by the Quaker Oats Company. Elements of marketing and advertising for Mr. T Cereal were geared toward children, per the popularity of Mr. T's media appearances such as in "The A-Team" and "Rocky III". The cereal was manufactured with a significant amount of sugar, which is appealing to children. Promotions for the cereal have included television advertisements and a stand-up cardboard cutout that was used in supermarkets. Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool who don’t eat my cereal". A cereal box prize consisted