Skittles (confectionery) confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may
Taste taste can be achieved in a subjective way by comparing its taste to a reference substance. Sweetness is subjectively measured by comparing the threshold values, or level at which the presence of a dilute substance can be detected by a human taster, of different sweet substances. Substances are usually measured relative to sucrose, which is usually given an arbitrary index of 1 or 100. Fructose is about 1.4 times sweeter than sucrose; glucose, a sugar found in honey and vegetables, is about three-quarters as sweet; and lactose, a milk sugar, is one-half as sweet. The sourness of a substance can