S. S. Kresge stores; one was in downtown Detroit, Michigan, for which he traded ownership in McCrory's. In 1912, he incorporated the S.S. Kresge Company with 85 stores. The company was first listed on the New York Stock Exchange on May 23, 1918. During World War I, Kresge experimented with raising the limit on prices in his stores to $1. In 1923, he started a new company, buying out a large traditional department store in Newark, New Jersey. He renamed the store Kresge-Newark, expanded it, and started branch stores. The new department store company was completely independent from the S.S. Kresge discount department
US West Qwest Communications International, Inc. with all of US West's direct subsidiaries becoming direct subsidiaries of Qwest. After the merger, the Bell Operating Company subsidiary was renamed from US West Communications, Inc. to Qwest Corporation and other subsidiaries were similarly renamed to reflect the Qwest name. After Qwest was acquired by CenturyLink in 2011, the Qwest brand was replaced by the CenturyLink brand. Subsidiaries, with the exception of Qwest Management Company (founded as US West Investment Management Company), which became CenturyLink Investment Management Company, retained the Qwest name and adopted d/b/a names. US West US West, Inc. (stylized as U S