Beats Electronics reference, but rather for playback. Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats
Dr. Dre phenomenon, its G-funk sound dominating much of hip hop music for the early 1990s. In 1993 the Recording Industry Association of America (RIAA) certified the album triple platinum, and Dr. Dre also won the Grammy Award for Best Rap Solo Performance for his performance on "Let Me Ride". For that year, "Billboard" magazine also ranked Dr. Dre as the eighth best-selling musical artist, "The Chronic" as the sixth best-selling album, and "Nuthin' but a 'G' Thang" as the 11th best-selling single. Besides working on his own material, Dr. Dre produced Snoop Dogg's debut album "Doggystyle", which became the first debut