Samsung Electronics plan to sponsor major sporting events. One such sponsorship was for the 1998 Winter Olympics held in Nagano, Japan. As a chaebol, Samsung Group wielded wealth that allowed the company to invest and develop new technology rather than build products at a level which would not have a detrimental impact on Samsung's finances. Samsung had a number of technological breakthroughs, particularly in the field of memory which are commonplace in most electrical products today. This includes the world's first 64MB DRAM in 1992, 256 MB DRAM in 1994, 1GB DRAM in 1996. In 2004, Samsung developed the world's first 8GB
Renault Samsung Motors imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo. The advertising slogan of Renault Samsung Motors is "Discover the Difference" () and was introduced in 2009. According to the company, it refers to the distinct quality of its products. The company includes in its vehicles' designations numbers related to their sizes. Those numbers are 3, meaning compact or small vehicle, 5 and 6, mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for "Samsung Motors" and "Samsung Motor Sedan".