Beats Electronics reference, but rather for playback. Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats
2001 (Dr. Dre album) the public decide which one they preferred" After the release of "Chronic 2000", they announced that Dr. Dre's album would now be named "Chronic 2001". Shortly after, Interscope began a big budget promotional campaign for "Chronic 2001". At this point, Priority decided not to honor the original agreement and threatened to sue Dre if the "Chronic" trademark were to be used in any capacity. Dre eventually decided to release the album as simply "2001". In an interview with "The New York Times", Dr. Dre spoke about his motivation to record the album and how he felt that he had to