Missing letter effect comprehension. They suggest that attention disengages faster from functional words than content words leading to the missing letter effect. Missing letter effect In cognitive psychology, the missing letter effect refers to the finding that, when people are asked to consciously detect target letters while reading text, they miss more letters in frequent, function words (e.g. the letter "h" in "the") than in less frequent, content words. The missing letter effect has also been referred to as the reverse word superiority effect, since it describes a phenomenon where letters in more frequent words fail to be identified, instead of letter identification
Renault Samsung Motors imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo. The advertising slogan of Renault Samsung Motors is "Discover the Difference" () and was introduced in 2009. According to the company, it refers to the distinct quality of its products. The company includes in its vehicles' designations numbers related to their sizes. Those numbers are 3, meaning compact or small vehicle, 5 and 6, mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for "Samsung Motors" and "Samsung Motor Sedan".