Nesquik (cereal) Nesquik (cereal) Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between General Mills and Nestlé, and based on the popular Nesquik product line. Nesquik Cereal was first introduced in the US in 1999. The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal. Nesquik Cereal is sold in dozens of countries worldwide such as
Nesquik (cereal) has greatly benefited import stores, websites, and companies. These companies are able to sell Nesquik Cereal at a much higher price than its original price because the cereal cannot be easily obtained in the US and is no longer officially sold there. It is uncertain if Nestlé shall bring this product back to the United States, though many have pressured it to do so. Cereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several