Dr. Dre member Ice Cube, Dr. Dre produced "Straight Outta Compton" (2015), a biographical film about N.W.A. In July 2008, Dr. Dre released his first brand of headphones, Beats by Dr. Dre. The line consisted of Beats Studio, a circumaural headphone; Beats Tour, an in-ear headphone; Beats Solo & Solo HD, a supra-aural headphone; Beats Spin; Heartbeats by Lady Gaga, also an in-ear headphone; and Diddy Beats. In autumn 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. HP and Dr. Dre announced the deal on October 9, 2009, at a press event
Dr. Dre J's "Zoom" and Jay-Z's "Watch Me". The turning point for Aftermath came in 1998, when Jimmy Iovine, the head of Aftermath's parent label Interscope, suggested that Dr. Dre sign Eminem, a white rapper from Detroit. Dre produced three songs and provided vocals for two on Eminem's successful and controversial debut album "The Slim Shady LP", released in 1999. The Dr. Dre-produced lead single from that album, "My Name Is", brought Eminem to public attention for the first time, and the success of "The Slim Shady LP" – it reached number two on the "Billboard" 200 and received general acclaim from