Dr. Dre chanting "DEEE-TOX", to which he replied, "I'm coming!" On November 14, 2011, Dre announced that he would be taking a break from music after he finished producing for artists Slim the Mobster and Kendrick Lamar. In this break, he stated that he would "work on bringing his Beats By Dre to a standard as high as Apple" and would also spend time with his family. On January 9, 2012, Dre headlined the final nights of the 2012 Coachella Valley Music and Arts Festival, on the weekends of April 13–15 and April 20–22, 2012. In a June 2014 interview with RapUpTV,
Dr. Dre urban legend surfaced in 2011 when a tumblr blog titled Dr. Dre Started Burning Man began proliferating the notion that the producer, rapper and entrepreneur had discovered Burning Man in 1995 during a music video shoot and offered to cover the cost of the event's permit from the Nevada Bureau of Land Management under an agreement with the festival's organizers that he could institute an entrance fee system, which had not existed before his participation. This claim was supported by an alleged letter from Dre to Nicole Threatt Young that indicated that Dre had shared his experience witnessing the Burning