Ishmael (Moby-Dick) Biblical in origin: in Genesis 16:1-16; 17:18-25; 21:6-21; 25:9-17, Ishmael was the son of Abraham by the servant Hagar. In 16:11-12, the most significant verses for Melville's allegory, Hagar was cast off after the birth of Isaac, who inherited the covenant of the Lord instead of his older half-brother. Melville shapes his allegory to the Biblical Ishmael as follows: And so the name points to a Biblical analogy that marks Ishmael as the prototype of "wanderer and outcast," the man set at odds with his fellows. Wright says that all Melville's heroes—with the exception of Benito Cereno and Billy Budd—are
Account-based marketing to focus on for their account-based marketing efforts or risk losing a valuable client. When choosing, organisations should look at revenue history, account history, margins and profitability as well as the viability that the client in question would be interested in a long-term relationship. Lastly, asking what the client and the company have in common helps in solidifying the approach that the client cannot find this kind of service anywhere else. There are also some red flags that help recognize that a relationship with a key account is about to change:. There are a number of different frameworks for account-based