Skittles (confectionery) confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may
The Natural Confectionery Company overseas market, in particular England. Rudi Moser's son-in-law, Ken Klooger, joined the company in 1987. In 1991, the jelly production was relocated to larger premises at Notting Hill, in Melbourne's south-east. In 1992, inspired by trends in the European market, Sunrise founded The Natural Confectionery Co. as an umbrella brand for their new line of products using no artificial colours and no artificial flavours. It began as a small range named Binka's, consisting of 3 products aimed at a niche market, but evolved in response to considerable demand. In June 1997, the emphasis shifted from Binka's to The Natural Confectionery