Skittles (confectionery) confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media. Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may
Lotte Confectionery a sales office in Chicago, supporting sales of the group's chewing gums and cookies. In the 1990s, Lotte turned to markets closer to home. The company established a subsidiary in Thailand in 1989, where it began producing and distributing candy and confectionery. In 1993, Lotte entered Indonesia, launching a subsidiary in Jakarta. This was followed by the creation of a joint venture for the mainland Chinese market, which established production facilities in Beijing in 1994. The company acquired full control of its Chinese operations in 2005. The Philippines became part of the Lotte empire in 1995, with the launch of