Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cereal Killer Cafe Cereal Killer Cafe Cereal Killer Cafe is a café situated in Shoreditch, London that serves branded breakfast cereals. It was the first cereal-themed café in the United Kingdom. Identical twins Alan and Gary Keery, from Belfast, came up with the idea of selling breakfast cereal after experiencing a morning hangover during a lunch break in Shoreditch and craving a "sugary cereal fix". The brothers were initially dissuaded from pursuing the project but continued after conducting their own market research. Inspired by established cereal cafes in the United States and the premise in 2007 film "Flakes", they went about asking consumers