Kmart of the first Kmart, some poorly performing S.S. Kresge stores were converted to a new "Jupiter Discount Stores" brand, which was conceived as a bare-bones, deep discount outfit. During the 1970s, Kmart put a number of competing retailers out of business. Kresge, Jupiter and Kmart stores mainly competed with other store chains like Zayre, Ames, Bradlees, Caldor, Hills, and those that were operated by MMG-McCrory Stores (McCrory, McLellan, H.L. Green, J.J. Newberry, S.H. Kress, TG&Y, Silver's and eventually G.C. Murphy Co.). In 1977, S.S. Kresge Company changed its name to K Mart Corporation. In 1980, Vice Chairman Bernard M. Fauber
Kresge-Newark lines that ran along Broad Street. Kresge changed with the times by opening a branch in Summit in 1946, and in 1959 when B. Altman & Company moved its store from East Orange to Short Hills, Kresge-Newark took over the East Orange store as its location. The Summit Branch (and it was marketed under this name) initially offered home furnishings, appliances and the like, but was enlarged in the 1950s to carry a full line of merchandise. Kresge also saw the type of business lines that discount stores were fast becoming dominant in (lawn supplies, hardware, and the like), and