L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
L.A. Joe Department Store L.A. Joe Department Store L.A. Joe Department Store was a chain of Charleston, West Virginia based discount department stores that existed until June, 1992. L.A. Joe was the retail brand name of Retail Acquisition Corporation which at its peak owned 70 discount department stores throughout West Virginia, Virginia, Maryland, Ohio, Indiana and Kentucky. Retail Acquisition Corp/L.A. Joe purchased the struggling Heck's Department Store chain in 1990. The company experienced $19.5 billion in losses between 1990 and 1991, and in 1991 liquidated 22 of its stores under Chapter 11. By June 1992, the remainder of the stores had been liquidated. Creditors