Beats Electronics reference, but rather for playback. Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats
Dr. Dre critics – revived the label's commercial ambitions and viability. Dr. Dre's second solo album, "2001", released on November 16, 1999, was considered an ostentatious return to his gangsta rap roots. It was initially titled "The Chronic 2000" to imply being a sequel to his debut solo effort "The Chronic" but was re-titled "2001" after Death Row Records released an unrelated compilation album with the title "" in May 1999. Other tentative titles included "The Chronic 2001" and "Dr. Dre". The album featured numerous collaborators, including Devin the Dude, Snoop Dogg, Kurupt, Xzibit, Nate Dogg, Eminem, Knoc-turn'al, King T, Defari, Kokane,