Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Swedish-speaking population of Finland and Finnish-speakers are nowadays very common. According to a study commissioned by the Swedish Assembly of Finland in 2005, 48.5% of all families with children where at least one of the parents was Swedish-speaking were bilingual in the sense of one parent being Swedish- and the other Finnish-speaking (only families living in those municipalities where Swedish was at least a co-official language were included in this study). 67.7% of the children from these bilingual families were registered as Swedish-speaking. The proportion of those who attended schools where Swedish was the language of instruction was even higher. The Finnish authorities classify