Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Society of Swedish Literature in Finland and Swedish culture in Finland were under threat from the Finnish side. Leading cultural figures endorsed the need for an organization to preserve and mediate the Swedish cultural heritage in Finland. At the same time they sought to strengthen the identity of the Swedish-speaking population, and its understanding of its own culture. Today SLS has over 1,100 members, with around 100 employees in Helsinki and Vaasa. The SLS archives are a rich source of knowledge about Swedish-speaking Finland, its history, traditions, literature, languages, everyday life and folk music. SLS documents contemporary society and accepts donations of cultural and historical material