Alexander Yakovlev (Russian politician) by his friend Yevgeny Primakov in 1985. When Gorbachev became General Secretary of the Communist Party of the Soviet Union in 1985, Yakovlev became a senior advisor, helping to shape Soviet foreign policy by advocating Soviet non-intervention in Eastern Europe, and accompanying Gorbachev on his five summit meetings with President of the United States Ronald Reagan. Domestically, he argued in favour of the reform programs that became known as glasnost (openness) and perestroika (restructuring) and played a key role in executing those policies. In 1987, the Russian nationalist organization Pamyat sent a letter entitled "Stop Yakovlev!" to the plenum of
Mikhail Gorbachev were discussed by Politburo members. One of the first reforms Gorbachev introduced was the anti-alcohol campaign, begun in May 1985, which was designed to fight widespread alcoholism in the Soviet Union. Prices of vodka, wine, and beer were raised, and their sales were restricted. It was pursued vigorously and cut both alcohol sales and government revenue. As a result, alcohol production migrated to the black market economy and dealt a blow to state revenue—a loss of approximately 100 billion rubles, according to Alexander Yakovlev. However, the program proved to be a useful symbol for change in the country. The purpose