Kmart of the first Kmart, some poorly performing S.S. Kresge stores were converted to a new "Jupiter Discount Stores" brand, which was conceived as a bare-bones, deep discount outfit. During the 1970s, Kmart put a number of competing retailers out of business. Kresge, Jupiter and Kmart stores mainly competed with other store chains like Zayre, Ames, Bradlees, Caldor, Hills, and those that were operated by MMG-McCrory Stores (McCrory, McLellan, H.L. Green, J.J. Newberry, S.H. Kress, TG&Y, Silver's and eventually G.C. Murphy Co.). In 1977, S.S. Kresge Company changed its name to K Mart Corporation. In 1980, Vice Chairman Bernard M. Fauber
Kresge College S. S. Kresge department store at the entrance to the college, but this idea met too much resistance. Kresge College is currently home to several co-ops (Music Co-Op, Natural Foods Co-op, Photo Co-op, Garden Co-op) as well as the social justice organization, Common Grounds. Residential housing themes include the Writer's House and the Eco-Village. One of the alumni of Kresge, Marti Noxon, went on to produce "Buffy the Vampire Slayer", and managed to sneak in-joke references to Kresge as well as Santa Cruz into many of the scripts, most recently in the "Angel" spin-off where a supporting character (Eve) is