Beats Electronics Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its
Dr. Dre can control it better." Other equipment he uses includes the E-mu SP-1200 drum machine and other keyboards from such manufacturers as Korg, Rhodes, Wurlitzer, Moog, and Roland. Dr. Dre also stresses the importance of equalizing drums properly, telling Scratch magazine in 2004 that he "used the same drum sounds on a couple of different songs on one album before but you'd never be able to tell the difference because of the EQ." Dr. Dre also uses the digital audio workstation Pro Tools and uses the software to combine hardware drum machines and vintage analog keyboards and synthesizers. After founding Aftermath