McVitie's shop floor roles redundant at their Manchester manufacturing facility. This redundancy announcement was also due to the modernisation agenda of the company and also involves a move from an 8-hour 5 day operation, to a 12-hour 7 day operation. In November 2014 United Biscuits, and hence also McVitie's, became owned by Turkish company Yildiz which in 2016 grouped some of its subsidiaries including United Biscuits as pladis (see United Biscuits). McVitie's McVitie's is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose
United Biscuits acquired William MacDonald & Sons for £2.8 million, and brought the Penguin brand to the group. In 1972, United Biscuits acquired "Carr's of Carlisle", makers of Table Water biscuits, from James Goldsmith's Cavenham Foods for £2.75 million. Two years later in 1974, United Biscuits acquired the US-based Keebler Company for $53 million. It also owned the Wimpy Bar fast food restaurant chain between 1977 and 1989. United Biscuits acquired the frozen food company Ross Young's from Hanson in 1988 for £335 million. United Biscuits sold Keebler for $500 million in 1995 after giving up efforts to break into the American