L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Gibson's Discount Center headed by Gary Chaffin. Chaffin sold the company in 1992, and it filed for Chapter 11 bankruptcy in 1996. Chaffin repurchased the company in 1999, which by this time was headquartered in Dodge City, Kansas. In November 2002, Gibson's announced it would close the chain's 17 remaining stores. Two stores continue to operate independently under the Gibson's name, in Kerrville, Texas, and Weatherford, Texas. At one point in time, the Gibson's store in Great Bend, Kansas had what was called “The Biggest Outdoor Sign in Kansas.” Gibson's Discount Center Gibson's Discount Center, also known as "Gibson's," was a large discount