The Coca-Cola Company division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio (flavoured milk) to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola
Coca-Cola Zero Sugar it was launched as "Coca-Cola No Sugar" in 2017 but had trouble gaining initial acceptance. Despite that, Coke Zero was discontinued in September 2018. In July 2018 it was confirmed that there are no plans to phase out the original Coca-Cola Zero formula in New Zealand, and that it will co-exist in the market alongside the reformulation, which is marketed under the name Coca-Cola No Sugar. The original Coca-Cola Zero logo generally featured the Coca-Cola logo in red script with white trim, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of