Narendra Modi has been variously described by scholars and biographers as energetic, arrogant, and charismatic. The nomination of Modi for the prime ministership drew attention to his reputation as "one of contemporary India's most controversial and divisive politicians." During the 2014 election campaign the BJP projected an image of Modi as a strong, masculine leader, who would be able to take difficult decisions. Campaigns in which he has participated have focused on Modi as an individual, in a manner unusual for the BJP and RSS. Modi has relied upon his reputation as a politician able to bring about economic growth and "development".
Foreign policy of the Narendra Modi government This included meeting Japanese Prime Minister, Shinzo Abe twice in 2007 and 2012 and building a personal rapport. He also reached out for investment deals with China and Israel, who sought to increase economic ties beyond defence and agriculture, according to outgoing Israeli Ambassador Alon Ushpiz. He was widely appreciated for his endeavour to organise Vibrant Gujarat, a biannual international business summit, to welcome investment in his home state which also helped build a pro-development and business friendly image. Though Modi made no major foreign policy speeches during the general election campaign in 2014 except calling out China's potential aggression