Sony Canada recordable/rewriteable media Sony of Canada Ltd. launches first a (alpha) Digital SLR Camera offering 2007 Sony's 8-year global FIFA partnership commences Sony of Canada Ltd. announces sponsorship deal with The Hummingbird Centre in downtown Toronto, now called The Sony Centre for the Performing Arts 2008 Sony of Canada Ltd. re-brands The Sony Store(s) to Sony Style Sony of Canada Ltd. launches the world's first Organic LED television in Canada Sony of Canada Ltd. launches the Reader Digital Book, the first electronic reading device in Canada 2009 Sony of Canada Ltd. announces the Bravia VE5 HDTV, its most energy efficient LCD
Sony for being a member of trade associations that have commented against energy efficiency standards. Together with Philips, Sony receives the highest score for energy policy advocacy after calling on the EU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it receives full marks for the efficiency of its products. In June 2007, Sony ranked 14th on the Greenpeace guide. Sony fell from its earlier 11th-place ranking due to Greenpeace's claims that Sony had double standards in their waste policies. Since 1976, Sony has had an Environmental Conference. Sony's policies address their effects on global