Cereal germ for translating mRNA into amino acids but relatively low levels of its own mRNA. Wheat germ is also useful in biochemistry since it contains lectins that bind strongly to certain glycoproteins; therefore, it can be used to isolate such proteins. Cereal germ The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products. Cereal grains and their components, such as wheat germ oil, rice bran oil, and maize, may be used as
Clackers cereal and formulated to be crunchy in milk for longer periods than the mean average for breakfast cereals, Clackers was primarily marketed for those younger than thirteen years of age. But the cereal was not a major success for General Mills, partially because the commercials, which many adult viewers considered annoying, actually overshadowed the cereal itself. The untimely delivery of toy dune buggies to be used in a promotion also doomed the cereal to failure. General Mills discontinued production of its Clackers brand in 1973. Clackers cereal Clackers was the name of a breakfast cereal that the General Mills Corporation manufactured