Emergency – Ward 10 Emergency – Ward 10 Emergency – Ward 10 is a British medical soap opera series shown on ITV between 1957 and 1967. Like "The Grove Family", a series shown by the BBC between 1954 and 1957, "Emergency – Ward 10" is considered to be one of British television's first major soap operas. The series was made by the ITV contractor ATV and set in a fictional hospital called Oxbridge General. Growing out of what was originally intended to be no more than a six-week serial (entitled "Calling Nurse Roberts"), the series became ITV's first twice-weekly evening soap opera. "Emergency –
A Flame in the Wind as the lead-in for "General Hospital". "A Flame in the Wind" was replaced in the 2:00 p. m. slot by the musical variety series "Where the Action Is". The changes to the series did succeed in raising the ratings significantly. For the 1964-1965 TV season, "A Flame in the Wind" received a 2.8 ratings. For the 1965-1966 TV season, "A Time for Us" improved to a 4.0 rating. Unfortunately, ratings then leveled off. Despite the improvements, the soap was still the lowest rated soap opera on the air (other, lower rated soap operas, proceeded to pass it when their ratings