Dr. Dre in Santa Monica, California. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22. In May 2014, technology giant Apple purchased the Beats brand for $3 billion, Apple's most expensive purchase by far. The deal made Dr. Dre the "richest man in hip hop", surpassing Diddy. During May 2013, Dr. Dre and Jimmy Iovine donated a $70 million endowment to the University of Southern California to create the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. The goal of the Academy has been stated as
Dr. Dre and is known to pressure the artists with whom he records to give flawless performances. In 2006, Snoop Dogg told the website Dubcnn.com that Dr. Dre had made new artist Bishop Lamont re-record a single bar of vocals 107 times. Dr. Dre has also stated that Eminem is a fellow perfectionist, and attributes his success on Aftermath to his similar work ethic. He gives a lot of input into the delivery of the vocals and will stop an MC during a take if it is not to his liking. However, he gives MCs that he works with room to write