Kresge Auditorium Kresge Auditorium Kresge Auditorium is an auditorium building for the Massachusetts Institute of Technology, located at 48 Massachusetts Avenue, Cambridge, Massachusetts. It was designed by the noted architect Eero Saarinen, with ground-breaking in 1953 and dedication in 1955. The building was named for its principal funder, Sebastian S. Kresge, founder of S. S. Kresge Stores (corporate predecessor of Kmart) and the Kresge Foundation. Saarinen designed Kresge Auditorium in tandem with his MIT Chapel; the two buildings are separated by a "green," referred to by students as the "Kresge Oval." The ensemble is recognized as one of the best examples of
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain