Fairlife Fairlife Fairlife, stylized as fa!rlife, is a brand of ultrafiltered milk distributed in the United States by The Coca-Cola Company. The milk comes in four varieties: reduced fat, chocolate, fat-free, and whole milk. Anders Porter of Fairlife's Coopersville, Michigan facility stated, "we separate the cream, filter, heat treat, homogenize, test and bottle the milk." According to Sue McCloskey, who developed the system used to make Fairlife with her husband Mike McCloskey, the ultrafiltration process removes the lactose and much of the sugar and leaves behind more of the protein and calcium. Fairlife is labeled as ultra-filtered milk. In 2012, fairlife,
Coca-Cola Life 500mL bottles. In Canada, the product is sweetened from natural sources and contains 50% fewer calories than regular colas. Coca-Cola Life was introduced in Switzerland in 2015 and withdrawn in March 2018. The roll-out of Coca-Cola Life in the United States began in the summer of 2014, with the product being sold at a number of locations of The Fresh Market grocery store. Nationwide distribution began on November 4, 2014. The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006. Before the full-scale national launch, the market research firm Haynes & Co. said that