Google logo the L, which brought back the idea that Google doesn't follow the rules." In 2010, the Google logo received its first major overhaul since May 31, 1999. The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010. It utilises an identical typeface to the previous logo, but the "o" is distinctly more orange-colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style. On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered color palette.
Renault Samsung Motors imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo. The advertising slogan of Renault Samsung Motors is "Discover the Difference" () and was introduced in 2009. According to the company, it refers to the distinct quality of its products. The company includes in its vehicles' designations numbers related to their sizes. Those numbers are 3, meaning compact or small vehicle, 5 and 6, mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for "Samsung Motors" and "Samsung Motor Sedan".