Proper velocity Proper velocity In relativity, proper velocity, also known as celerity, is an alternative to velocity for measuring motion. Whereas velocity relative to an observer is distance per unit time where both distance and time are measured by the observer, proper velocity relative to an observer divides observer-measured distance by the time elapsed on the clocks of the traveling object. Proper velocity equals velocity at low speeds. Proper velocity at high speeds, moreover, retains many of the properties that velocity loses in relativity compared with Newtonian theory. For example, proper velocity equals momentum per unit mass at any speed, and therefore
Mass marketing Mass marketing Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite