Purdy-Kresge Library with a five and ten cent store that opened in 1899 in Downtown Detroit and now there are thousands of K-mart stores in the U.S. and in other countries. Also being a successful business man Kresge was a philanthropist. When The Kresge Foundation was founded in 1924, he thought his gains would be able to better mankind. The Kresge Foundation has donated millions of dollars to many colleges and organizations but the foundation is also known as a “bricks and mortar” foundation because it helped institutions and non-profit organizations. In 1949, the trustees of The Kresge Foundation offered Wayne State
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain