Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in
Breakfast cereal Breakfast cereal Breakfast cereal is a food product made from processed cereal grains and often eaten for breakfast, primarily in Western societies. It is most often mixed with milk, yogurt, or fruit. Some companies promote their products for the health benefits from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can also lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many breakfast cereals are produced via extrusion. The breakfast cereal industry has gross profit margins of 40–45%, 90% penetration