L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Chase-Newark Chase-Newark Chase-Newark was a short lived, upper middle-market Department Store based in Newark, New Jersey. The company also operated 2 suburban stores during its three-year history. Chase-Newark was founded early in 1964 when David Chase purchased the Kresge-Newark Department stores from the Kresge Foundation, and leased back 5 floors of the downtown Newark location [1]. When Sebastian Kresge (the founder of Kresge-Newark) died a foundation was set up to run the stores that bore his name. David Chase could have used the Kresge name but instead re-branded the stores Chase-Newark, as he planned to refocus the stores to be (like