Discount store recent development in retailing is the "discount department store", such as Sears Essentials, which is a combination of the Kmart and Sears formats, after the companies' merger as Sears Holdings Corporation. Discount stores in the USA have included Discount store A discount store or discount shop is a retail shop which sells products at prices that are lower than the typical market price. A "full-line discount store/shop" or "mass merchandiser", such as Aldi or Lidl, may offer a wide assortment of goods with a focus on price rather than service, display or wide choice within lines. Meanwhile, a "speciality", "single
Store brand Store brand Store brands, also called own brands, are private label brands managed solely by a retailer for sale in only a specific chain of stores. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store