Microsoft the advertising company aQuantive, which had been acquired for $6.2 billion back in 2007. As of January 2014, Microsoft's market capitalization stood at $314B, making it the 8th largest company in the world by market capitalization. On November 14, 2014, Microsoft overtook Exxon Mobil to become the 2nd most valuable company by market capitalization, behind only Apple Inc. Its total market value was over $410B — with the stock price hitting $50.04 a share, the highest since early 2000. In 2015, Reuters reported that Microsoft Corp had earnings abroad of $76.4 billion which were untaxed by the IRS. Under U.S.
Most valuable customers Most valuable customers Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value products than the average customer. The companies can provide these customers with advice and guidance to make them loyal. Usually most valuable customers are rewarded with discount or membership cards that give them specific privileges. These rewards help the business to generate more revenue as the customers will purchase more of products/services due to given benefits. .Different companies have different ways to reward their loyal customers, for example Vodafone are rewarding their