Soap opera funeral in 1997 (32.1 million viewers) which were transmitted on both BBC One and ITV. An early television serial was "The Grove Family" on the BBC, which produced 148 episodes from 1954 to 1957. The programme was broadcast live and only a handful of recordings were retained in the archives. The UK's first twice-weekly serial was ITV's "Emergency - Ward 10", running from 1957 until 1967. In the 1960s "Coronation Street" revolutionised UK television and quickly became a British institution. On 17 September 2010, it became the world's longest-running television soap opera and was listed in "Guinness World Records". The
Soap opera opera parody programs "Echo Beach" premiered alongside its sister show, the comedy "Moving Wallpaper". Both "Echo Beach" and "The Royal Today" ended after just one series due to low ratings. Radio soap opera "Silver Street" debuted on the BBC Asian Network in 2004. Poor ratings and criticism of the program led to its cancellation in 2010. UK soap operas for many years usually only aired two nights a week. The exception was the original "Crossroads", which began as a weekdaily soap opera in the 1960s, but later had its number of weekly broadcasts reduced. Things started to change in 1989