Tuber magnatum pound ($2200–$4800 per kg); as of December 2009 they were being sold at $14,203.50 per kilogram. In November 1999, what was then the largest truffle in the world was found near Buje, Croatia. The truffle weighed and was entered in the "Guinness Book of Records". The record price paid for a single white truffle was set in December 2007, when Macau casino owner Stanley Ho paid $330,000 (£165,000) for a specimen weighing . One of the largest truffles found in decades, it was unearthed near Pisa, Italy, and sold at an auction held simultaneously in Macau, Hong Kong, and Florence.
POM Wonderful Presents: The Greatest Movie Ever Sold POM Wonderful Presents: The Greatest Movie Ever Sold POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The film's slogan is "He's not selling out, he's buying in." Besides a great number of sponsoring and non-sponsoring corporate figures appearing in the film, others include: The film premiered at the Sundance Film Festival in January 2011. In the United States, the film had a