Moomins of Moomins and controlled the Moomin Boom. The artistic control is now in the hands of Lars Jansson's daughter, Sophia Jansson-Zambra. Wanting to keep the control over Moomins, the family has turned down offers from the Walt Disney Company. The Moomin brand is estimated to have a yearly retail value of 700million EU per year. Moomins The Moomins () are the central characters in a series of books and a comic strip by Swedish-speaking Finnish illustrator Tove Jansson, originally published in Swedish by Schildts in Finland. They are a family of white, round fairy tale characters with large snouts that
Tove Jansson her father, Viktor Jansson, was a sculptor, and her mother, Signe Hammarsten-Jansson, was a Swedish-born graphic designer and illustrator. Tove's siblings also became artists: Per Olov Jansson became a photographer and Lars Jansson an author and cartoonist. Whilst their home was in Helsinki, the family spent many of their summers in a rented cottage on an island near Borgå, 50 km east of Helsinki. Jansson studied at University College of Arts, Crafts and Design, in Stockholm in 1930–33, the Graphic School of the Finnish Academy of Fine Arts in 1933–1937, and finally at L'École d'Adrien Holy and L'École des Beaux-Arts