Vegemite Vegemite Vegemite ( ) is a thick, black, Australian food spread made from leftover brewers' yeast extract with various vegetable and spice additives. It was developed by Cyril Percy Callister in Melbourne, Victoria in 1922. The Vegemite brand was owned by Mondelez International (formerly Kraft Foods Inc.) until January 2017, when it was acquired by the Australian Bega Cheese group in a $460 million agreement for full Australian ownership after Bega would buy most of Mondelez International's Australia and New Zealand grocery and cheese business. A spread for sandwiches, toast, crumpets and cracker biscuits as well as a filling for
Daddy, what did you do in the Great War? on such a scale that "this time there would also have to be a vast recruitment of men like Daddy". There were 1.4 million new volunteers in 1915, up from 1 million in 1914. 2.4 million Britons, or approximately 30% of military aged men, had volunteered for military service. Scholars believe the "scale and nature of enlistment in Great Britain and the Dominions suggest the nations' emotional investment in the war". Stéphane Audoin-Rouzeau and Annette Becker have written that the campaign of mass propaganda, including what they describe as the "guilt-inducing and brutal messages" such as "Daddy, what did YOU