General Hospital (UK TV series) productions to fill in the extended schedules. Among the first of these shows, which were aimed at giving advertisers access to housewives, were the long-running rural soap "Emmerdale Farm" (YTV) and the twice-weekly medical drama "General Hospital". Set in a fictional Midlands town, the series followed the romantic and professional lives of its doctors and nurses. While the location and the characters names had been changed, in most other respects "General Hospital" was almost identical to its predecessor, "Emergency – Ward 10", a deliberate attempt to recreate its success. In 1975, after 270 twice-weekly episodes, "General Hospital" was given a
A Flame in the Wind as the lead-in for "General Hospital". "A Flame in the Wind" was replaced in the 2:00 p. m. slot by the musical variety series "Where the Action Is". The changes to the series did succeed in raising the ratings significantly. For the 1964-1965 TV season, "A Flame in the Wind" received a 2.8 ratings. For the 1965-1966 TV season, "A Time for Us" improved to a 4.0 rating. Unfortunately, ratings then leveled off. Despite the improvements, the soap was still the lowest rated soap opera on the air (other, lower rated soap operas, proceeded to pass it when their ratings