Subh Sukh Chain was especially invited to play the tune of "Subh Sukh Chain" of the INA along with the members of his orchestra group. During the Indian independence movement, the song Vande Mataram was frequently sung at protest meetings. At the proclamation of the Provisional Government of Free India in Singapore in October 1943, Vande Mataram was sung by the crowd. Muslims were, however, not comfortable with the expressly Hindu metaphors used in the song, and disliked the rabidly communal anti-Muslim tenor of the book, Anandamath, in which it had been first published. The leaders of the Indian National Army in Singapore
Vande Mataram (album) better. In May, at a Sony conference in Manila, where the bigger the name you can drop means the more attention you get, they got 20 minutes. When the songs from the album were played, pre-release, at the Sony Music conference in Manila, Sony Music executives representing various Sony Music sub-labels reportedly went berserk and clamoured for the international rights of the album. They played the song; pandemonium reigned. The head of Columbia records (a Sony label) said, "It's unbelievable, I want it." The head of Epic records (another Sony label) said, "I don't care, I want it." Says Subramaniam: