S. S. Kresge stores; one was in downtown Detroit, Michigan, for which he traded ownership in McCrory's. In 1912, he incorporated the S.S. Kresge Company with 85 stores. The company was first listed on the New York Stock Exchange on May 23, 1918. During World War I, Kresge experimented with raising the limit on prices in his stores to $1. In 1923, he started a new company, buying out a large traditional department store in Newark, New Jersey. He renamed the store Kresge-Newark, expanded it, and started branch stores. The new department store company was completely independent from the S.S. Kresge discount department
Kresge College of Loneliness"; John Grinder, co-founder of Neuro-linguistic programming and co-author of ""; and William Everson, one of the Beat poets. Distinguished graduates from the early days of Kresge College include Doug Foster, who went on to become editor of Mother Jones magazine, and Richard Bandler, who co-founded Neuro-Linguistic Programming (NLP) with John Grinder. The architecture of Kresge College is designed to resemble a residential area in Tuscany, and includes a piazzetta next to the college office and mail room. In the early days, Kresge had a threefold focus: Humanistic psychology, Women's Studies and Environmental Studies. The best history of the