L. S. Ayres Indianapolis on October 13, 1961. This subsidiary was one of the first discount store divisions launched by a traditional department store. The Indianapolis Ayr-Way store opened prior to the first Kmart, which opened in Garden City, Michigan, in March 1962, and the first Target store, which opened in May 1962. Ayres also opened Ayr-Way stores in other cities. Ayres encountered several challenges in establishing and operating the new discount store concept. First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand. Second, errors in selection of store
Farberware Farberware Farberware is a brand which produces kitchen related appliances and cookwares. The brand was founded in New York City in 1900 and acquired by Meyer Corporation in 1997. Russian emigrant, Simon Farber, began S. W. Farber Inc in 1897, which manufactured gift trays and racks. The company was officially founded in 1900 and started as a match peddler located on the Lower East Side of Manhattan. It later expanded to Brooklyn, opening a plant there and invented a clamp-on light. During the 1940s, Simon's son Isadore became the company's president and his other son, Milton, became vice president. In