Moomins on its Japan-line airplanes. The peak of the Moomin Boom was the opening of the Moomin World theme park in Naantali, Finland, which has become one of Finland's international tourist destinations. The Moomin Boom has been criticized for commercializing the Moomins. Friends of Tove Jansson and many old Moomin enthusiasts have stressed that the animations banalize the original and philosophical Moomin world to harmless family entertainment. An antithesis for the Disneyland-like Moomin World theme park is the Moomin Museum of Tampere, which exhibits the original illustrations and hand-made Moomin models by Tove Jansson. The Jansson family has kept the rights
Sophia Jansson "Jaana" in 1965. In May 2003, The Finnish Embassy in London arranged for events to surround the recent translation of Tove Jansson's 1972 "Sommarboken", a novel which featured the fictionalized life of the young Sophia on an island. During this event, publishers presented works by Sophia Jansson and Johanna Sinisalo. Jansson was later interviewed in June 2003 by "The Daily Telegraph" where she explained the details surrounding the story presented in "Sommarboken" and the relationship shared between Jansson and her aunt, Tove Jansson. She would write in more detail about this topic in 2006 in the Scandinavian Review, and again