History of the National Health Service Emergency Ward 10 was first broadcast in 1957 on ITV and ran until 1967 and followed the life and loves of the staff and patients of the fictionalised Oxbridge General. ITV later followed this up with General Hospital which borrowed much from Emergency Ward 10 in terms of its themes and focus. The idea of a medical hospital as a suitable and popular setting for a soap opera continued to take root in the 1980s. Casualty, set in an A&E department, was first broadcast in 1986 and has since become the longest running medical drama in the world. At a
Soap opera Soap opera A soap opera is an ongoing drama serial on television or radio, featuring the lives of many characters and their emotional relationships. The term "soap opera" originated from radio dramas being sponsored by soap manufacturers. BBC Radio's "The Archers", first broadcast in 1950, is the world’s longest-running radio soap opera; the world's longest-running television soap opera is "Coronation Street", first broadcast on ITV in 1960. The first serial considered to be a "soap opera" was "Painted Dreams", which debuted on October 20, 1930 on Chicago radio station WGN. Early radio series such as "Painted Dreams" were broadcast in