Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cracklin' Oat Bran when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal. One serving of Cracklin' Oat Bran (minus milk) contains 34 grams of carbohydrates, 14 grams of sugar, 6 grams of dietary fiber, 4.4 grams of protein, 3.4 grams of saturated fat, 0.1 grams of trans fat, and 200 calories. Cracklin' Oat Bran Cracklin' Oat Bran is a breakfast cereal introduced in 1977 by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in the shape of a rectangle. The cereal