Beats Electronics reference, but rather for playback. Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers that are durable and of excellent sound quality. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats
Dr. Dre single "No Diggity" by R&B group Blackstreet in 1996: it too was a sales success, topping the Hot 100 for four consecutive weeks, and later won the award for Best R&B Vocal by a Duo or Group at the 1997 Grammy Awards. After hearing it for the first time, several of Dr. Dre's former Death Row colleagues, including 2Pac, recorded and attempted to release a song titled "Toss It Up", containing numerous insults aimed at Dr. Dre and using a deliberately similar instrumental to "No Diggity", but were forced to replace the production after Blackstreet issued the label with a