Kmart of the first Kmart, some poorly performing S.S. Kresge stores were converted to a new "Jupiter Discount Stores" brand, which was conceived as a bare-bones, deep discount outfit. During the 1970s, Kmart put a number of competing retailers out of business. Kresge, Jupiter and Kmart stores mainly competed with other store chains like Zayre, Ames, Bradlees, Caldor, Hills, and those that were operated by MMG-McCrory Stores (McCrory, McLellan, H.L. Green, J.J. Newberry, S.H. Kress, TG&Y, Silver's and eventually G.C. Murphy Co.). In 1977, S.S. Kresge Company changed its name to K Mart Corporation. In 1980, Vice Chairman Bernard M. Fauber
Kresge College of Loneliness"; John Grinder, co-founder of Neuro-linguistic programming and co-author of ""; and William Everson, one of the Beat poets. Distinguished graduates from the early days of Kresge College include Doug Foster, who went on to become editor of Mother Jones magazine, and Richard Bandler, who co-founded Neuro-Linguistic Programming (NLP) with John Grinder. The architecture of Kresge College is designed to resemble a residential area in Tuscany, and includes a piazzetta next to the college office and mail room. In the early days, Kresge had a threefold focus: Humanistic psychology, Women's Studies and Environmental Studies. The best history of the