Sony Mobile to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013. Sony Mobile is also a partner with the UEFA Champions League and sponsored the 2014 FIFA World Cup in Brazil. Sony Mobile Sony Mobile Communications Inc. () is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson,
Emirates (airline) 2014 Emirates Airline has been the sponsor of Super League Rugby League team, the Warrington Wolves. It is a multi-year sponsorship and the cost has been touted as around £5m. Since 2015, Emirates Airlines is also the sponsor of Super Rugby South African team the Lions as well as having the naming rights of the team and Ellis Park rugby stadium. It is also the main sponsor of USA Rugby. Emirates is the sponsor for the World Rugby panel of international referees. In horse racing, Emirates sponsors the Dubai International Racing Carnival. It sponsored the Australian Turf Club's Autumn and