Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in
Cereal (magazine) the grey front cover from Volume 13 onwards. The most recent change was a full redesign of the layout of the magazine by Vancouver-based Studio Faculty for Volume 16. Cereal creates and publishes regular stories specifically for their online site, with exclusive commissioned writing and photography. Cereal is also published in a Mandarin edition. In 2016 Cereal launched their City Guide series, with physical guide book editions for London, Paris, New York, Los Angeles and Copenhagen. Each guide features a selection of places to stay, eat, drink and visit within the city, illustrated by original photography. In October 2018, new