Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Mike Thaler "Schmoe White and the Seven Dorfs" and "Cinderella Bigfoot" and #1 pick by USA Today) Cincinnati Enquirer commentator, Sara Pearce, dubs Thaler and Jared Lee "The court jesters of children's literature”.</ref> Cincinnati Enquirer, March 18, 1997, Sara Pearce, review of titles in the "Happily Ever After" series, p. C5.</ref> "Heaven and Mirth": Thaler worked with illustrator Dennis Adler on a ten book series called "Heaven and Mirth" published by Cook Communications Ministries. (2000–2001) "Tales From the Back Pew:" Zondervan Publishing releases a 10 book series called "Tales from the Back Pew" written by Thaler and illustrated by Jared Lee. (2009–2010)