Tequila, Jalisco town of Tequila, the chimneys of the distilleries, the agave plant and Tequila Mountain. The first peoples to live in this area were probably the people from the shaft tomb culture during the Middle Formative Period. By the Late Formative and Classic period, the Teuchitlan tradition entered the region. Several guachimonton complexes were built nearby such as Huitzilapa to the west and Amatitan to the east. The Epiclassic saw an intrusion of peoples from the Bajio region during a period of intense drought bringing with them many Central Mexican characteristics. By the Postclassic a variety of ethnic identities were in
Tequila around 1600, Don Pedro Sánchez de Tagle, the Marquis of Altamira, began mass-producing tequila at the first factory in the territory of modern-day Jalisco. By 1608, the colonial governor of Nueva Galicia had begun to tax his products. Spain's King Carlos IV granted the Cuervo family the first license to commercially make tequila. Don Cenobio Sauza, founder of Sauza Tequila and Municipal President of the Village of Tequila from 1884–1885, was the first to export tequila to the United States, and shortened the name from "Tequila Extract" to just "Tequila" for the American markets. Don Cenobio's grandson Don Francisco Javier