Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
U2 by U2 that "[they] now offers the definitive version of how [U2] got there." "Entertainment Weekly"'s writer Michael Endelman wrote in his review of the book "[d]espite some fascinating details, the nearly 350 pages of as-told-to text is dense, sometimes sluggish", giving the book a B rating. Its international release, on 22 September 2006, have made it a bestseller in the United States, and the best selling music book in the world for 2006. It was listed in "USA Today"'s Best-Selling Books list for 9 weeks, debuting on 5 October 2006 and peaking at number 30, and on "The New York Times"