Asia Aswia appears to have been a remnant of a region known to the Hittites as Assuwa, centered on Lydia, or "Roman Asia". This name, "Assuwa", has been suggested as the origin for the name of the continent "Asia". The Assuwa league was a confederation of states in western Anatolia, defeated by the Hittites under Tudhaliya I around 1400 BCE. Alternatively, the etymology of the term may be from the Akkadian word "(w)aṣû(m)", which means 'to go outside' or 'to ascend', referring to the direction of the sun at sunrise in the Middle East and also likely connected with the Phoenician
Asia word "asa" meaning east. This may be contrasted to a similar etymology proposed for "Europe", as being from Akkadian "erēbu(m)" 'to enter' or 'set' (of the sun). T.R. Reid supports this alternative etymology, noting that the ancient Greek name must have derived from "asu", meaning 'east' in Assyrian ("ereb" for "Europe" meaning 'west'). The ideas of "Occidental" (form Latin "Occidens" 'setting') and "Oriental" (from Latin "Oriens" for 'rising') are also European invention, synonymous with "Western" and "Eastern". Reid further emphasizes that it explains the Western point of view of placing all the peoples and cultures of Asia into a single