Tontine Group what is a commodity market," she said. "In other countries there is no market leader because manufacturers tended to stay in their local areas." As the company is well known, it is referenced in jokes. For example, an Australian legal newsletter said of an alleged swindler who padded his timesheets "that at one stage pillow makers Tontine were said to be interested in sponsoring him." Duvets in Australia are known by the genericized trademark "Doona"; the brand name is owned by the Tontine Group. The brand name was acquired by Tontine in 1991 when Pacific Dunlop took over the Northern
Generic trademark acquired substantial market dominance or mind share, such that the primary meaning of the genericized trademark becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized trademark to describe their similar products, unless the owner of an affected trademark works sufficiently to correct and prevent such broad use. Thermos, Kleenex, ChapStick, Aspirin, Dumpster, Band-Aid,