Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Emily W. Sunstein Emily W. Sunstein Emily Weisberg Sunstein (April 28, 1924 - April 21, 2007) was an American campaigner, political activist and biographer. Born Emily Weisberg in Dallas, Texas, and graduated from high school there. She married stockbroker Leon Sunstein, Jr. in 1943 a year before earning a bachelor's degree in Art History in 1944 from Vassar College. The couple then moved to Elkins Park before raising three children in Wyncote. Before beginning her writing career, Sunstein was active in civic affairs. A charter member of Americans for Democratic Action (founded in 1947), she later became the first woman to serve as