Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Ron Thaler Drum!, NewsBeat, and others. Thaler was also featured in the hardcover book "Sticks "N Skins" about drummers from around the globe. Thaler is a multi Grammy-Award nominated producer and arranger, and is a credited songwriter on Kelly Saint Patrick's "In The Margins" (2009 Grammy ballot for Best New Artist, Best Female Pop Vocal, Producer of the Year), Project Grand Slam's "Play" (2009 Grammy for Best Instrumental Arrangement Accompanying a Vocalist, as well as nominations for Best Pop Instrumental Album and Producer of The Year), Jason Yudoff's "Tragic Hero" (2008 Grammy ballot for Best New Artist, Album of The Year, Producer