Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
It Was Written not ready for the more prophetic themes of "Nastradamus", as it only sold 232,000 copies by its first week (less than half of "I Am…"s first-week figures). By 2001, "Illmatic" and "It Was Written" were both selling at a rate of over 3,000 copies a week, while "Nastradamus" was earning an average of little more than 2,000 copies a week, despite its relative newness. Both "I Am…" and "Nastradamus" received further criticism for their commercially oriented sound. Reflecting this widespread perception in the hip hop community and adding to his ongoing feud with Jay-Z at the time, Jay-Z mocked him