Cass Sunstein book before his confirmation as administrator of the Office of Information and Regulatory Affairs in order to receive Senate confirmation. Asked by Rudy Takala if Sunstein's views nonetheless persisted in the Obama administration, U.S. Federal Communications Commission Commissioner Michael O'Rielly eluded the question, answering, "Everybody needs a nudge, right?" Sunstein co-authored "Nudge: Improving Decisions about Health, Wealth, and Happiness" (Yale University Press, 2008) with economist Richard Thaler of the University of Chicago. "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. Thaler and Sunstein argue that People often make poor choices –
Richard Thaler Thaler was offered a position at the University of Chicago's Booth School of Business in 1995, where he has taught ever since. Thaler has written a number of books intended for a lay reader on the subject of behavioral economics, including "Quasi-rational Economics" and "The Winner's Curse", the latter of which contains many of his "Anomalies" columns revised and adapted for a popular audience. One of his recurring themes is that market-based approaches are incomplete: he is quoted as saying, "conventional economics assumes that people are highly-rational—super-rational—and unemotional. They can calculate like a computer and have no self-control problems." Thaler