Aloha Airlines incited by inter-island competitor go! (operated by parent company Mesa Airlines) and high fuel prices, Aloha filed for Chapter 11 bankruptcy protection again on March 20, 2008. Ten days later, on March 30, 2008, Aloha Airlines announced the suspension of all scheduled passenger flights, with the final day of operation to be March 31, 2008. The shutdown resulted in the layoffs of about 1,900 of the company's roughly 3,500 employees. Hawaii Governor Linda Lingle asked the bankruptcy court involved to delay the shutdown of Aloha Airlines passenger services, and forcibly restore passenger service; however, federal Bankruptcy Judge Lloyd King declined,
Aloha shirt instead, Aloha Attire is seen as the happy medium between excessive formality and casual wear (i.e., business casual). "Aloha Friday", a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote Aloha shirts. Although it is not uncommon to see professional women participating in Aloha Friday, it is more common to see men dressing this way. According to "The Honolulu Advertiser"'s advertisement of June 28, 1935, the Aloha Shirt was first sold at "Musashi-ya shoten" in Honolulu, was preceded as "Musashi-ya", established by Japanese immigrant Chōtarō