Aloha shirt interior, resulting in the muted color on the exterior, and are called "reverse print". Those not familiar with this practice might consider it to be a manufacturing defect because the shirt appears to be sewn together inside-out. The related concept of "Aloha Attire" stems from the Aloha shirt. Semi-formal functions such as weddings, birthday parties, and dinners are often designated as "Aloha Attire", meaning that men wear Aloha shirts and women wear muumuu or other tropical prints. Because Hawaii tends to be more casual, it is rarely appropriate to attend such functions in full evening wear like on the mainland;
Greeting card humorous, whimsical card designs with the artist's name credited on the back. This was away from what was known as the standard look (sometimes called the Hallmark look.) By the 1980s, there was a thriving market for what were now called "alternative" greeting cards, and the name stuck even though these "alternative" cards changed the look of the entire industry. The largest recorded number of greeting cards sent to a single person went to Craig Shergold, a beneficiary/victim of chain letters and later chain emails. In the United Kingdom, it is estimated that one billion pounds are spent on greeting