Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Shooting thaler Shooting thaler A shooting thaler ( ; ; ) is a commemorative coin minted to commemorate one of the Schützenfest (French: "Fête de tir") or free shooting (German: "Freischiessen", French: "Tir libre") tournaments held in various cantons within the Swiss Confederation. Most of the designs differ from their circulating counterparts, though the pieces issued for the shooting festivals in Geneva in 1851 and Solothurn in 1855 are exceptions. Most shooting thaler designs depict strongly cantonal or patriotic themes, such as historical military leaders or heraldry. The entire series can be distinguished from shooting medals by their adherence to the specifications