Tourism in Indonesia Lombok in 2009, the event was again hosted in Lombok-Sumbawa on 12–15 October 2010 at Santosa Villas & Resort in Senggigi on the west coast of Lombok. Entering its 16th year, TIME was organised by the Indonesian Tourism Promotion Board (ITPB) and supported by a wide number of tourism participants in Indonesia. TIME 2010 was supported by the travel and tourism industry in Indonesia, including the Ministry of Culture & Tourism, the Provincial Government of West Nusa Tenggara, West Nusa Tenggara Culture & Tourism Office, Lombok Sumbawa Promo, Garuda Indonesia as official airline, other supporting airlines, Indonesia National Air Carriers
Garuda Indonesia was created by Landor Associates who also created the new iconic bird logo: the Garuda symbol with five bent lines forming its wings. The color scheme was changed completely to a deep royal blue and aqua color, said to be inspired by the nature of Indonesia that was dominated by tropical greenery and seas when viewed from the air. The nationalistic red and white color scheme was no longer used. In 2009, a new branding initiative was launched through a new image, developed once again by brand consultant Landor Associates, a new spin of the idea called "nature's wing". Garuda