Names of the Greeks wholly different term came to establish itself in the East. The ancient people of the Middle East referred to the Hellenes as "Yunan", deriving from Persian "Yauna", itself a loan of Greek Ιωνία (Ionia), the western coast of Asia Minor. It is by affiliation with the Ionian tribe the Persians conquered in the late 6th century BC that their name extended to all Hellenes. All peoples under Persian influence adopted the term, and it is from this root that Sanskrit "Yavana" derives, which one encounters in ancient Sanskrit sources, first attested in Pāṇini's grammar, and later referring, together with Pali
Asia word "asa" meaning east. This may be contrasted to a similar etymology proposed for "Europe", as being from Akkadian "erēbu(m)" 'to enter' or 'set' (of the sun). T.R. Reid supports this alternative etymology, noting that the ancient Greek name must have derived from "asu", meaning 'east' in Assyrian ("ereb" for "Europe" meaning 'west'). The ideas of "Occidental" (form Latin "Occidens" 'setting') and "Oriental" (from Latin "Oriens" for 'rising') are also European invention, synonymous with "Western" and "Eastern". Reid further emphasizes that it explains the Western point of view of placing all the peoples and cultures of Asia into a single