Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Cass Sunstein American legal scholar by a wide margin, followed by Erwin Chemerinsky and Richard A. Epstein. Sunstein was born on September 21, 1954 in Waban, Massachusetts to Marian (née Goodrich), a teacher, and Cass Richard Sunstein, a builder, both Jewish. He graduated in 1972 from Middlesex School and in 1975 with a B.A. from Harvard College, where he was a member of the varsity squash team and the "Harvard Lampoon". In 1978, Sunstein received a J.D. "magna cum laude" from Harvard Law School, where he was executive editor of the "Harvard Civil Rights-Civil Liberties Law Review" and part of a winning