How the Grinch Stole Christmas (2000 film) Grinch pepper-sprayed. Martha turns down the mayor's proposal and returns his engagement ring, deciding to be with the Grinch instead. The Grinch joins in the Whos' celebration feast, carving the roast beast himself. Before his death in 1991, Dr. Seuss had refused offers to sell the film rights to his books. However, his widow Audrey Geisel, agreed to several merchandising deals, including clothing lines, accessories and CDs. In July 1998, Geisel's agents announced via letter she would auction the film rights of "How the Grinch Stole Christmas". In order to pitch their ideas to Geisel, the suitors ultimately had to
How the Grinch Stole Christmas (2000 film) in the character Cindy Lou Who and pitched a film in which she would have a larger role as well as a materialistic representation of the Whos and an expanded backstory of the Grinch. On September 16, 1998, it was announced that Howard would direct and co-produce a live-action adaptation of "How the Grinch Stole Christmas" with Jim Carrey attached to star. It was also reported that Universal Pictures, who had acquired the distribution rights, paid $9 million for the film rights for an adaptation of "Grinch" and "Oh, the Places You'll Go!" to Geisel. Jeffrey Price and Peter S.