Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Linda Kaplan Thaler at CCNY, earning a BS in psychology and later a Master of Music from the same institution. She is a member of the Phi Beta Kappa honors society. Kaplan Thaler served as chairman of Publicis New York until 2016. Previously, she was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997. Prior to founding the Kaplan Thaler Group, she spent 17 years at J. Walter Thompson where she was a Senior Vice President, then went to Wells Rich Greene as Executive Vice President and Executive Creative Director. She has also worked on several political