Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Shooting thaler Shooting thaler A shooting thaler ( ; ; ) is a commemorative coin minted to commemorate one of the Schützenfest (French: "Fête de tir") or free shooting (German: "Freischiessen", French: "Tir libre") tournaments held in various cantons within the Swiss Confederation. Most of the designs differ from their circulating counterparts, though the pieces issued for the shooting festivals in Geneva in 1851 and Solothurn in 1855 are exceptions. Most shooting thaler designs depict strongly cantonal or patriotic themes, such as historical military leaders or heraldry. The entire series can be distinguished from shooting medals by their adherence to the specifications