Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Mike Thaler Thaler were published, including 37 riddle books illustrated by the author, who was dubbed “America’s Riddle King” by the Arizona Republic newspaper. In 1981, an editor at Avon Books, Jean Feiwel, paired Thaler with Jared Lee to illustrate Thaler’s latest manuscript, "A Hippopotamus Ate the Teacher." This partnership would eventually produce over 100 books. Thaler also collaborated with many illustrators, producing the following works: Between 1971 and 1973, Thaler met with PBS Electric Company Television Animation Director, Edith Zornow, to present an idea for a new series called "The Adventures of Letterman". The show premiered during season two, animated by