Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Cass Sunstein American legal scholar by a wide margin, followed by Erwin Chemerinsky and Richard A. Epstein. Sunstein was born on September 21, 1954 in Waban, Massachusetts to Marian (née Goodrich), a teacher, and Cass Richard Sunstein, a builder, both Jewish. He graduated in 1972 from Middlesex School and in 1975 with a B.A. from Harvard College, where he was a member of the varsity squash team and the "Harvard Lampoon". In 1978, Sunstein received a J.D. "magna cum laude" from Harvard Law School, where he was executive editor of the "Harvard Civil Rights-Civil Liberties Law Review" and part of a winning