Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
DeLeón Tequila extract and caramel are not added to DeLeón Tequila. In December 2013 it was announced that Sean Combs would become a partner of DeLeón tequila following the success of his work with Cîroc Vodka. A few weeks later it emerged that Sean Combs had in fact bought DeLeón Tequila in partnership with Diageo, with whom he had worked with on growing Cîroc. Following the purchase Diageo and Sean Combs own 50% of DeLeón Tequila. DeLeón Tequila DeLeón Tequila is a brand of the alcoholic beverage tequila. It is certified as 100% blue weber agave tequila. DeLeón is produced in the