Aloha Bowl Aloha Bowl The Aloha Bowl was a National Collegiate Athletic Association Football Bowl Subdivision (then known as Division I-A) college football bowl game played in Honolulu, Hawaii at Aloha Stadium. The Aloha Bowl was established in 1982 by Mackay Yanagisawa, a sportsman from Oahu. With the exception of the 1983-86 playings, the Aloha Bowl was traditionally played on Christmas morning in Honolulu. For most of its playings, the game was sponsored by Jeep Corporation. The bowl originally applied for certification by the NCAA Division I Championship Committee in 1981, but certification was delayed until 1982. The inaugural game was played
Aloha diminishes the terms original meaning and reduces it to the more superficial expression of "Good wishes". Anthropologist Francis Newton states that "Aloha is a complex and profound sentiment. Such emotions defy definition". Hawaiians believe the concept to be unique, with no English equivalent. Aloha Aloha (; ) is the Hawaiian word for love, affection, peace, compassion and mercy, that is commonly used as a simple greeting but has a deeper cultural and spiritual significance to native Hawaiians. A greeting of love and compassion; also means "to be in the presence of the divinity" or in the presence of ("alo") the