Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
The Undoing Project Project" was met largely by rave reviews, with Glenn C. Altschuler arguing in the "Pittsburgh Post-Gazette" that it "may well be his best book." Writing in "The New Yorker", law professor Cass Sunstein and economist Richard Thaler praised the book's ability to explain complex concepts to lay readers as well as turn the biographies of Tversky and Kahneman into a page-turner: "He provides a basic primer on the research of Kahneman and Tversky, but almost in passing; what is of interest here is the collaboration between two scientists." Jennifer Senior of "The New York Times" wrote that "At its peak,