Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Cass Sunstein public policy at Harvard, and former United States Ambassador to the United Nations, whom he met when they both worked as campaign advisors to Barack Obama. The wedding took place in the Church of Mary Immaculate, in Loher Ireland. They have two children: a son, Declan Power Sunstein (April 24, 2009). and a daughter, Rían Power Sunstein (June 1, 2012). Sunstein is an avid squash player who has played professionally and in 2017 was ranked 449th in the world by the Professional Squash Association. In July 2017, Sunstein was elected a Corresponding Fellow of the British Academy (FBA), the United