Arette (tequila) Eduardo is also a former Mayor of the town of Tequila and is the current president of the National Chamber for the Tequila Industry (CNIT). Arette's El Llano distillery operates in the original building where the Orendain family history of Tequila production began in the early 1900s. El Llano was rebuilt in 1978 and today's Arette Tequila was created in 1986. It is located in the Tequila city center and is a focal point of its history. Arette Tequila is only made from 100% Estate Agave. The Orendain brothers have always prioritized quality over quantity—they follow their grandfather’s footsteps by
Tequila Sunrise (cocktail) Trident was the largest outlet for tequila in the United States, and in 1973 Jose Cuervo picked up on the new drink as a marketing opportunity and put the recipe for the new drink on the back of their bottles of tequila, and promoted it in other ways. Later that same year the Eagles recorded a song called "Tequila Sunrise" for their "Desperado" album as the drink was soaring in popularity. The Tequila Sunrise is considered a long drink and is usually served in a collins or highball glass. The International Bartender Association has designated this cocktail as an IBA