Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Whose Boat Is This Boat? Dr. Seuss of hurricane literature. The book was released on November 6, 2018, the same day as the 2018 U.S. midterm elections. As of September 30, 2018, it was the number one best selling book on Amazon.com, according to a tweet sent by Colbert. As of the week of October 21, 2018, it was the second best selling non-fiction book on the site. Whose Boat Is This Boat? Whose Boat Is This Boat?: Comments That Don't Help in the Aftermath of a Hurricane is a 2018 children's book credited to U.S. President Donald Trump and compiled by the staff of