Tata Starbucks purchase the beverage based on January 2016 prices. The index published by US-based consumer research firm ValuePenguin found that a tall hot latte cost US$7.99 in India, far higher than the $2.75 it costs in the cheapest country, the United States, but much lower than the $12.32 in the most expensive country, Russia. As of October 2018, Starbucks operates 126 outlets in 10 cities of India. The 100th store came up at Kamala Mills in Mumbai. The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced
Virgin Mobile business-venture initiative continues with Virgin Mobile Brazil, Virgin Mobile Ecuador (in 2017) and Virgin Mobile Peru (in 2015). Virgin Mobile France was a mobile virtual network operator in France that began as a subsidiary of Virgin Group. Launched in France on 3 April 2006, Virgin Mobile was the fifth mobile operator on the French market and the first MVNO by number of subscribers, with over 2 million customers. Chaired by Geoffroy Roux de Bézieux, Virgin Mobile was commercialized by OMEA TELECOM, a joint venture between Virgin Group and Carphone Warehouse before it was bought in 2015 by the French communication