Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Maria Theresa thaler Maria Theresa thaler The Maria Theresa thaler (MTT) is a silver bullion coin that has been used in world trade continuously since it was first minted in 1741. It is named after Empress Maria Theresa, who ruled Austria, Hungary, and Bohemia from 1740 to 1780 and is depicted on the coin. In 1741 they used the Reichsthaler standard of 9 thalers to the Vienna mark (a weight approximating half a pound of fine silver). In 1750 the thaler was debased to 10 thalers to the Vienna mark. The following year the new standard was effectively adopted across the German-speaking world