Brazil at the 1970 FIFA World Cup Brazil was scored by Rivelino in the 89th minute, a powerful low left footed shot from the edge of the penalty area into the right corner of the net. The 1970 FIFA World Cup Final was contested by Brazil and Italy on 21 June 1970 in the Estadio Azteca in Mexico, to determine the winner of the 1970 FIFA World Cup. This final marked the first time that two former world champions met in a final; Italy had previously won the World Cup in 1934 and 1938, while Brazil won in 1958 and 1962. Brazil struck first, with Pelé heading
Estadio Azteca States and its sponsored names, few outside of Televisa itself took up the new name, and most of the general public probably had no thought about the stadium's ownership (much less the Televisa/Azteca rivalry) and continued to refer to the Estadio Azteca by its original (and current) name. After two of Cañedo's sons took a business interest in TV Azteca in 1998, Televisa quietly returned to referring to it solely as Estadio Azteca. Known colloquially by the nickname "Coloso de Santa Úrsula", which in English translates to "Colossus of Saint Ursula", due to its large structure and Santa Úrsula referring