Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (character) Hoffmann". Noddy, Big Ears and PC Plod are referred to in the "Two Ronnies" crossword sketch where Ronnie Corbett thinks their names are "Roddy, Big Ears, and PC Plop!" In an episode of "Last of the Summer Wine", all of the characters dressed up as fairy tale characters for a parade. Smiler is dressed as Noddy complete with a smaller version of his car in order to tow a bouncy castle with the rest of the characters on it. But it deflated while they were taking part. Noddy being associated with small children's reading has led to "Noddy" being sometimes