Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
2009 Poinsettia Bowl season's Sugar Bowl against Alabama. The Utes also faced their former offensive coordinator, Andy Ludwig, who had helped guide them the previous year to a 13–0 record and #2 ranking. Cal played its third bowl game in San Diego in six years, having made two previous trips to the Holiday Bowl in 2004 and 2006. The Bears had not lost a bowl game since 2004. It was the seventh straight year that Cal head coach Jeff Tedford had guided Cal to a bowl appearance, the longest streak in school history. The game was Cal's first appearance in the Poinsettia Bowl,