7 Up up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1948. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936. A myth exists that the 7 Up name comes from the drink having a pH over 7. That would make it neutral or
Drinks Americas it was announced that former Coca-Cola executive Shaun B. Higgins will serve in an advisory capacity to the firm. Drinks Americas Drinks Americas () is a beverage distribution company based out of Wilton, Connecticut. Drinks Americas Holdings, Ltd., develops, owns, markets, and internationally distributes alcoholic and non-alcoholic beverages associated with celebrities. The company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks, Flavored Waters, and Teas. Besides the products below, Drinks Americas also owns and distributes Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, Willie Nelson's Old Whiskey River Bourbon and