Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Day by Day (book) Day by Day (book) Day by Day is a daily meditation book for alcoholics and addicts. It was written in 1973 by members of the Young People's Group of Alcoholics Anonymous in Denver, Colorado. The project was spearheaded by Shelly M., a member of the group who went on to compile "Young, Sober & Free" and "The Pocket Sponsor". "Day by Day" was written when there were fewer than 200 Narcotics Anonymous meetings held worldwide, and was the group’s effort to produce twelve step literature inclusive of addicts. Each day’s entry contains a meditation, followed by and open-ended statement after