Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
More Than Good Intentions upon economic tools, psychological insights and empirical studies in their discussion of global poverty issues. They apply concepts from the discipline of behavioral economics, an approach featured in the popular press books "Predictably Irrational" (Dan Ariely, 2008) and "" (Richard Thaler and Cass Sunstein, 2008), as well as traditional empirical economics and econometrics. The authors advocate for the use of randomized control trials (RCTs)—a quantitative research method—to measure the impacts of poverty alleviation programs. More Than Good Intentions More Than Good Intentions: How a New Economics is Helping to Solve Global Poverty is a non-fiction book by Yale economist Dean