Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Mike Thaler cartoon which he submitted to "Harper's Bazaar" called "The Fallen Star". It was published in the December 1960 issue. In December 1960, Thaler was asked to submit a manuscript for a children's book to Ursula Nordstrom, an editor at Harper and Brothers, after she read "The Fallen Star." Nordstrom decided to publish his manuscript, called "Magic Boy", in 1961. This was his first published book. Nordstrom selected three of Thaler's manuscripts to publish in 1962 and 1963: "The Clown’s Smile, Penny Pencil" and "Moon Boy". All were illustrated by Thaler. For 28 years, from 1961 to 1989, 76 books by