Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Olmeca Tequila Olmeca Tequila Olmeca Tequila is a tequila produced in Jalisco, Mexico. Olmeca is owned by the Pernod Ricard Group. There are three tequilas in the Olmeca family: Olmeca, Olmeca Altos and Olmeca Tezón - all of which contain Tahona Liquid. Olmeca was launched in 1967 and now has a presence in 80 countries worldwide. Olmeca is a mix of Tequila. Olmeca Altos 100% Agave Tequila was launched in November 2009. Olmeca Tezón is a 100% Agave, 100% Tahona Liquid Tequila. Made from blue agave picked after 7–8 years of growth. Once harvested, traditional brick ovens are then used to slow