Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Basel thaler Basel thaler The Basel Thaler was the currency of the Swiss Canton of Basel until 1798. The currency was issued by both the Canton and the Bishopric of Basel. The basic unit was the thaler, which was subdivided into 30 "Batzen", each of 4 "Kreuzer" or 8 "Rappen". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Basel Frank. The first Thaler were issued between 1542 and 1552 by the city of Basel, together with Thaler between 1542 and 1548. In the 17th and 18th centuries, the canton issued ,