Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Maria Theresa thaler Maria Theresa thaler The Maria Theresa thaler (MTT) is a silver bullion coin that has been used in world trade continuously since it was first minted in 1741. It is named after Empress Maria Theresa, who ruled Austria, Hungary, and Bohemia from 1740 to 1780 and is depicted on the coin. In 1741 they used the Reichsthaler standard of 9 thalers to the Vienna mark (a weight approximating half a pound of fine silver). In 1750 the thaler was debased to 10 thalers to the Vienna mark. The following year the new standard was effectively adopted across the German-speaking world