Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Emily W. Sunstein Emily W. Sunstein Emily Weisberg Sunstein (April 28, 1924 - April 21, 2007) was an American campaigner, political activist and biographer. Born Emily Weisberg in Dallas, Texas, and graduated from high school there. She married stockbroker Leon Sunstein, Jr. in 1943 a year before earning a bachelor's degree in Art History in 1944 from Vassar College. The couple then moved to Elkins Park before raising three children in Wyncote. Before beginning her writing career, Sunstein was active in civic affairs. A charter member of Americans for Democratic Action (founded in 1947), she later became the first woman to serve as