Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Mike Thaler and 2017, The Black Lagoon™ chapter book series grew to include 33 books. Between 2015 and 2017, a Black Lagoon™ special edition series called "Hubie Cool" released 3 new books. "The Bully Brothers": 1993–96 Thaler wrote a 4 book series called "The Bully Brothers". In 1995, it received the IRA Children’s Choice Award 1995. All 4 were illustrated by Jared Lee. "Happily Ever After:" In 1997 Thaler wrote a series called "Happily Ever After." The four fractured fairy tales, illustrated by Jared Lee, won the 1998 International Reading Association (IRA) Children’s Choice award. "Hanzel and Pretzel, The Princess and Pea-ano",