Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Shooting thaler Shooting thaler A shooting thaler ( ; ; ) is a commemorative coin minted to commemorate one of the Schützenfest (French: "Fête de tir") or free shooting (German: "Freischiessen", French: "Tir libre") tournaments held in various cantons within the Swiss Confederation. Most of the designs differ from their circulating counterparts, though the pieces issued for the shooting festivals in Geneva in 1851 and Solothurn in 1855 are exceptions. Most shooting thaler designs depict strongly cantonal or patriotic themes, such as historical military leaders or heraldry. The entire series can be distinguished from shooting medals by their adherence to the specifications