Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
By the Book (film) By the Book (film) By the Book is a 2013 comedy short film directed and written by Milan J. Glavies. Still reeling from being dumped, best friends Leo and Kate decide the best way to get over their exes is to rebound with each other. With a misguided self-help book as their handbook to happiness, the pair find love where they least expected. The film was named Best Supporting Short Film at the Short Sweet Film Festival, named Best Comedy at the Film Outside the Frame Festival, and was an Official Selection at the L.A. Indie Film Festival. The film’s