Works and Days men and gods were dividing a feast, and for his subsequent theft of fire. In the "Works and Days" Hesiod proceeds directly to the theft of fire and punishment. Zeus instructed the gods to build an "evil" for mankind: that is, Pandora, whom Prometheus's brother Epimetheus accepted from Hermes despite his brother's warnings never to accept gifts from the gods. Before Pandora's arrival, man had lived free from evils, toil and illness, but she had been given a jar which contained all these curses; this she opened, releasing all its contents but Elpis (, "Hope" or "Expectation"). The Myth of
Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,