Tata Starbucks purchase the beverage based on January 2016 prices. The index published by US-based consumer research firm ValuePenguin found that a tall hot latte cost US$7.99 in India, far higher than the $2.75 it costs in the cheapest country, the United States, but much lower than the $12.32 in the most expensive country, Russia. As of October 2018, Starbucks operates 126 outlets in 10 cities of India. The 100th store came up at Kamala Mills in Mumbai. The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced
Intermountain West Joint Venture north, the Pacific Birds Habitat Joint Venture and Central Valley Joint Venture to the west, the Rio Grande Joint Venture and Sonoran Joint Venture to the south, and the Northern Great Plains Joint Venture, Playa Lakes Joint Venture, and Prairie Pothole Joint Venture to the east. The California Action Group was established to determine focus areas for the IWJV in California, for which it identified: the Klamath Basin, coordinated with the Oregon Action Group; the Carson River and Stillwater Sink, coordinated with the Nevada Action Group; the areas of the Lower Colorado River, Salton Sea, Imperial Valley, Coachella Valley, and