Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Tequila Herradura of the area’s economy as well with the Tequila Express train arriving to it and Amatitán from Guadalajara . Herradura produces tequila and tequila based beverages under the Herradura, Hacienda de Cristero, Grand Imperio, El Jimador and New Mix names. Herradura brand tequilas are 100 % blue agave. As an authentic tequila, bottles bear certification from the Mexican government. Herradura brands include Herradura Blanco (46% alcohol), Herradura Blanco Suave (40%), Herradura Reposado (40%), Herradura Antiguo (38%), Herradura Añejo (40%) and Selección Suprema (40%). The best selling varieties are Reposado, Añejo and Selección Suprema. Herradura introduced their first Reposado tequila in