Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Zoran Thaler Zoran Thaler Zoran Thaler (born ) is a Slovenian politician and businessman. He is a former Slovenian Foreign Minister and a former Member of European Parliament. He was born in Kranj in former Yugoslavia (now in Slovenia). He graduated from political science at the Faculty of Social Sciences of the University of Ljubljana. He started his political career in the Alliance of the Socialist Youth of Slovenia (ZSMS), the largely autonomous youth and student organisation, many times in opposition to the League of Communists of Slovenia. In the first free elections in Slovenia, he was elected to the Slovenian Parliament