Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Best Word Book Ever names, including "Best First Book Ever", "Best Little Word Book Ever" and his last book "Richard Scarry's Biggest Word Book Ever." Various "Best Ever" books were adapted to video and a television series, "The Busy World of Richard Scarry," ran on Showtime from 1993 to 1997. Best Word Book Ever Best Word Book Ever by Richard Scarry was published in 1963 and became a best-selling children's book. Scarry had been illustrating children's books since 1950, but this was his first as both author and illustrator. The book also marked the beginning of the author's work on the "Best Ever" series.