Garuda Garuda "For the national airline of Indonesia, see Garuda Indonesia" The Garuda is a legendary bird or bird-like creature in Hindu, Buddhist and Jain mythology. He is variously the vehicle mount ("vahana") of the Hindu god Vishnu, a dharma-protector and Astasena in Buddhism, and the Yaksha of the Jain Tirthankara Shantinatha. Garuda is described as the king of birds and a kite-like figure. He is shown either in zoomorphic form (giant bird with partially open wings) or an anthropomorphic form (man with wings and some bird features). Garuda is generally a protector with power to swiftly go anywhere, ever watchful
Garuda Indonesia was created by Landor Associates who also created the new iconic bird logo: the Garuda symbol with five bent lines forming its wings. The color scheme was changed completely to a deep royal blue and aqua color, said to be inspired by the nature of Indonesia that was dominated by tropical greenery and seas when viewed from the air. The nationalistic red and white color scheme was no longer used. In 2009, a new branding initiative was launched through a new image, developed once again by brand consultant Landor Associates, a new spin of the idea called "nature's wing". Garuda