Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
The Undoing Project Project" was met largely by rave reviews, with Glenn C. Altschuler arguing in the "Pittsburgh Post-Gazette" that it "may well be his best book." Writing in "The New Yorker", law professor Cass Sunstein and economist Richard Thaler praised the book's ability to explain complex concepts to lay readers as well as turn the biographies of Tversky and Kahneman into a page-turner: "He provides a basic primer on the research of Kahneman and Tversky, but almost in passing; what is of interest here is the collaboration between two scientists." Jennifer Senior of "The New York Times" wrote that "At its peak,