Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Multipliers: How the Best Leaders Make Everyone Smarter Multipliers: How the Best Leaders Make Everyone Smarter Multipliers: How the Best Leaders Make Everyone Smarter is a business book by Liz Wiseman and Greg McKeown. It was published on June 15, 2010 through Harper Collins and looks into different forms of leadership and how they can either help or hinder the people they are managing. In the book Wiseman and McKeown look at various types of leaders and identify two different types of leaders, Diminishers and Multipliers. Multipliers are leaders who encourage growth and creativity from their workers, while Diminishers are those who hinder and otherwise keep their employees'