Tontine Group what is a commodity market," she said. "In other countries there is no market leader because manufacturers tended to stay in their local areas." As the company is well known, it is referenced in jokes. For example, an Australian legal newsletter said of an alleged swindler who padded his timesheets "that at one stage pillow makers Tontine were said to be interested in sponsoring him." Duvets in Australia are known by the genericized trademark "Doona"; the brand name is owned by the Tontine Group. The brand name was acquired by Tontine in 1991 when Pacific Dunlop took over the Northern
Direct Group Pty Ltd previously only being available on subscription television. In 2017, the company acquired the Australian and New Zealand Reader's Digest business, which includes the magazine of the same name, "Handyman" magazine, and the sale of a range of merchandise. "Handyman" folded in 2018. It also markets a range of goods through direct marketing catalogues including "Innovations", "Entertainment Masters", "Damart", "Victoria Hill", "The Fox Collection", "Gaiam" and "Infofashion". The company previously owned EziBuy. Direct Group Pty Ltd Direct Group is a direct marketing holding company operating in Australia and New Zealand. The company, founded in 1985, operates with three primary divisions: Direct