The Mind Is a Terrible Thing to Taste for the album. Bill Rieflin and Chris Connelly instead attributed the album's sound to the band's interest in technology. For pre-production, Rieflin said he and Barker watched films for a month, sampling anything that caught their interest. Instead of writing music, they all improvised individually, rarely collaborating with each other. Connelly compared it to exquisite corpse, a Surrealist technique in which an artistic work is created collaboratively without any of the participants having knowledge of the others' contribution. Rieflin cited "So What" as the only track to feature two musicians in the studio at the same time. After playing with
What Fresh Hell Is This? commercial obscurity", and "Calgary Herald" critic James Muretich calling the album "more tortured, timeless tunes of sex, drugs and rock 'n' roll by Canada's subculture answer to Ray Davies, Leonard Cohen and Paul Westerberg". It won the Juno Award for Best Alternative Album in 1996. Bergmann followed up with "Design Flaw", an album of rerecorded versions of songs from his earlier albums, in 1998, but did not record another full-length album of new material until "The Apostate" in 2016. What Fresh Hell Is This? What Fresh Hell is This? is the fourth studio album by Art Bergmann, released in 1995