Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Ron Thaler Zappa, violinist Miri Ben Ari, turntablist DJ Logic, harmonica player Hendrik Meurkens, trombonist Dave Panichi, trumpeter Vinny Cutro, and flamenco vocalist and dancers Amparo and Racquel Heredia. The album is produced by Thaler and Goo Goo Dolls/Maroon 5 alumnus Michael Landolt. In 2008, Thaler formed the experimental music group Elimotion, with bassist Matt Garrison, turntablist DJ Logic and guitarist Elijah Steele. The group's first release, "Elimotion 1", was recorded at Manhattan Center Studios NYC, and released in 2014. Thaler is a frequent lecturer at international music industry, synchronization, and AR/VR conferences discussing topics such as music economics, networking, industry contracts