Nudge (book) nudge?" Nudge (book) Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. "The Guardian" described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within." It was named one of the best books of 2008 by "The Economist". One of the main justifications for
Zoran Thaler Zoran Thaler Zoran Thaler (born ) is a Slovenian politician and businessman. He is a former Slovenian Foreign Minister and a former Member of European Parliament. He was born in Kranj in former Yugoslavia (now in Slovenia). He graduated from political science at the Faculty of Social Sciences of the University of Ljubljana. He started his political career in the Alliance of the Socialist Youth of Slovenia (ZSMS), the largely autonomous youth and student organisation, many times in opposition to the League of Communists of Slovenia. In the first free elections in Slovenia, he was elected to the Slovenian Parliament