Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Timm Thaler (novel) Thalers Puppen oder Die verkaufte Menschenliebe (roughly translated as Timm Thaler's Puppets, or the Traded Love for Mankind). The popular story was subsequently adapted into a 13-part German children's television miniseries in 1979, and again, as a 2-part Soviet musical television movie in 1981. The story was later re-adapted into an animated German television series in 2002. Timm Thaler (novel) Timm Thaler oder Das verkaufte Lachen (roughly translated as Timm Thaler, or the Traded Laughter and best known as simply Timm Thaler) is a 1962 children's novel by German author James Krüss. Regarded by the "Oxford Encyclopedia of Children's Literature"