Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Linda Kaplan Thaler at CCNY, earning a BS in psychology and later a Master of Music from the same institution. She is a member of the Phi Beta Kappa honors society. Kaplan Thaler served as chairman of Publicis New York until 2016. Previously, she was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997. Prior to founding the Kaplan Thaler Group, she spent 17 years at J. Walter Thompson where she was a Senior Vice President, then went to Wells Rich Greene as Executive Vice President and Executive Creative Director. She has also worked on several political