Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Geneva thaler Swiss Confederation in 1815, the thaler was readopted as the currency of Geneva. It circulated until 1839, when it was replaced by the franc. In the late 18th century, billon coins were issued in denominations of 6 and 9 deniers, 1, , 3 and 6 sols, together with silver 15 sols, and 1 thaler and gold 1 and 3 "pistole". The thaler were coined as "VI FLORINS IV VI", whilst the 1 thaler were coined "XII FLORINS IX SOLS". Geneva thaler The thaler was the currency of the Geneva until 1798 (except briefly between 1794 and 1795) and between 1813