History of Nintendo card business reached its saturation point. Japanese households stopped buying playing cards, and the price of Nintendo stock fell from 900 yen to 60 yen. In 1965, Nintendo hired Gunpei Yokoi as a maintenance engineer for the assembly line. However, Yokoi soon became famous for much more than his ability to repair conveyor belts. Nintendo struggled to survive in the Japanese toy industry; it was still small at this point, and dominated by already well-established companies such as Bandai and Tomy. Because of the generally short product life cycle of toys, the company always had to come up with new
Line Corporation in 2010. In 2012, Naver merged the three entities (NHN Japan, Naver Japan, Livedoor) into a new subsidiary known as NHN Japan. From April 1, 2013, the company changed its name and traded as Line Corporation. Later that same year, NHN split into two companies, Naver Corporation and NHN Entertainment Corporation which the latter created a new NHN Japan Corporation subsidiary. Line is a smartphone and PC app which allows users to make calls and messaging with other Line users, both nationally and internationally. The service was launched in June 2011, and it is being used in 230 countries around