Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
The Undoing Project Project" was met largely by rave reviews, with Glenn C. Altschuler arguing in the "Pittsburgh Post-Gazette" that it "may well be his best book." Writing in "The New Yorker", law professor Cass Sunstein and economist Richard Thaler praised the book's ability to explain complex concepts to lay readers as well as turn the biographies of Tversky and Kahneman into a page-turner: "He provides a basic primer on the research of Kahneman and Tversky, but almost in passing; what is of interest here is the collaboration between two scientists." Jennifer Senior of "The New York Times" wrote that "At its peak,