Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Zoran Thaler Zoran Thaler Zoran Thaler (born ) is a Slovenian politician and businessman. He is a former Slovenian Foreign Minister and a former Member of European Parliament. He was born in Kranj in former Yugoslavia (now in Slovenia). He graduated from political science at the Faculty of Social Sciences of the University of Ljubljana. He started his political career in the Alliance of the Socialist Youth of Slovenia (ZSMS), the largely autonomous youth and student organisation, many times in opposition to the League of Communists of Slovenia. In the first free elections in Slovenia, he was elected to the Slovenian Parliament