Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Mike Thaler cartoon which he submitted to "Harper's Bazaar" called "The Fallen Star". It was published in the December 1960 issue. In December 1960, Thaler was asked to submit a manuscript for a children's book to Ursula Nordstrom, an editor at Harper and Brothers, after she read "The Fallen Star." Nordstrom decided to publish his manuscript, called "Magic Boy", in 1961. This was his first published book. Nordstrom selected three of Thaler's manuscripts to publish in 1962 and 1963: "The Clown’s Smile, Penny Pencil" and "Moon Boy". All were illustrated by Thaler. For 28 years, from 1961 to 1989, 76 books by