Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Selling To Zebras Selling To Zebras Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably is a sales book written by Jeff Koser. In the methodology every sales prospect is quantified by scoring seven traits. The book won "USA Book News"' "Best Book" in the Business:Sales category. The book is featured in chapter one of "The Sales Gurus: Lessons from the Best Sales Books of All Time". With the help of his son, Jeff wrote the book based on his 30 years of sales experience as a sales rep, sales manager and sales executive