Sacred mountains Examples of this would be the Hindu belief that Mount Kailas is the final resting place for the souls of the dead, as well as the large cemetery placed on Mount Koya-san. Sacred mountains can also provide an important piece of a culture's identity. For example, Messerli and Ives write, “The Armenian people regard Mount Ararat, a volcano in eastern Turkey believed to be the site of Noah's Ark in the Bible, to be a symbol of their natural and cultural identity”. As a result of the mountain's role as a part of a cultural identity, even people who do
Mount Ararat American University of Armenia. It is depicted on the logos of Football Club Ararat Yerevan (since the Soviet times) and the Football Federation of Armenia. The logo of Armavia, Armenia's now defunct flag carrier, also depicted Ararat. The publications of the Social Democrat Hunchakian Party in Lebanon ("Ararad" daily) and California, U.S. ("Massis" weekly) are both named for the mountain. The Ararat brandy, produced by the Yerevan Brandy Company since 1887, is considered the most prestigious Eastern European brandy. Hotels in Yerevan often advertise the visibility of Ararat from their rooms, which is seen as a major advantage for tourists.