A Common Word Between Us and You East, and the West has run at least an article on the initiative. There is a long list of press cuttings about the initiative on the A Common Word website. The website for A Common Word was launched on 10 October 2007. The site includes a popup box which asks visitors to endorse the letter. As at 26 August 2010 the site had recorded 8,109 endorsements of the message, out of around 350,172 visitors to the website. The official website contains the full text of "A Common Word between Us and You," a list of signatories, addressees, responses, media resources
The Last Word (game show) competed to guess groups words that had something in common in order to win cash and prizes. The civilians received all winnings credited to their teams. Among the celebrities who appeared include Jill Whelan, Ted Lange, Susan Ruttan, and Gordon Jump. A puzzle consisting of three rows of blanks was displayed, representing three related words, and one letter of each word was filled in at the outset. The player in control pressed a button to stop a randomizer that flashed around the board. If it stopped on an empty space, that letter was filled in and the player could either