Aloha Festivals Aloha Festivals The Aloha Festivals are an annual series of free cultural celebrations observed in the state of Hawaii in the United States. It is the only statewide cultural festival in the nation. Highlights include the presentation of the Royal Court, a ho'olaule'a in Waikiki, and the Floral Parade. Approximately 30,000 people volunteer to plan, organize, and provide labor for the Aloha Festivals each year. Their efforts entertain over 1,000,000 people from throughout the state and visitors from all over the world. In the spirit of preserving the Hawaiian culture and heritage, the Aloha Festivals were established in 1946 as
Aloha shirt instead, Aloha Attire is seen as the happy medium between excessive formality and casual wear (i.e., business casual). "Aloha Friday", a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote Aloha shirts. Although it is not uncommon to see professional women participating in Aloha Friday, it is more common to see men dressing this way. According to "The Honolulu Advertiser"'s advertisement of June 28, 1935, the Aloha Shirt was first sold at "Musashi-ya shoten" in Honolulu, was preceded as "Musashi-ya", established by Japanese immigrant Chōtarō