Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Zürich thaler Zürich thaler The Thaler was the currency of Zürich until 1798. It was subdivided into 2 "Gulden", each of 36 "Schillinge", with the Schilling divided into 4 "Rappen" or 12 "Haller". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Zürich Frank. The thaler was worth of a Cologne mark. Thalers, with "Doppelthalers" and "halbe Thalers", were minted in Zürich first in the 16th century. First dated coins are Guldiners minted in 1512. In the late 18th century, silver coins were issued in denominations of 5 and 20 Schillinge, and