Garuda Indonesia with Premier League club Liverpool FC. The agreement gives Garuda Indonesia the right to be the Official Partner of Liverpool Football Club and the Official Global Airline Partner of Liverpool Football Club. In addition, a six-minute advertisement video of Garuda Indonesia will be broadcast during matches held at the Liverpool FC home ground, Anfield, for the 2012-2014 season. For most of modern Indonesian history, Garuda Indonesia has dominated the Indonesian air travel market share. However, started in 2000, Lion Air started to grow and become a serious rival in domestic air travel in Indonesia. By mid 2015, Lion Air rules
Garuda Indonesia has since replaced the old logo painted on its fleet vertical stabilizer with this new "nature's wing" graphic of blue and aqua shades. The "nature's wing" graphic was inspired by the wings of tropical birds as well as the ripples of waves upon the water. The iconic bird symbol designed by Landor 24 years earlier is still maintained as Garuda Indonesia's logo, with minor changes, while the logotype now uses the Myriad Pro font. The new look is expected to be able to "Capture the Spirit of Friendliness and Professionalism of Indonesia". To celebrate its 62 years of service on