Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Poinsettia them to display on air from Thanksgiving to Christmas. He also appeared on television programs like "The Tonight Show" and Bob Hope's Christmas specials to promote the plants. Until the 1990s, the Ecke family, who had moved their operation to Encinitas, California, in 1923, had a virtual monopoly on poinsettias owing to a technique that made their plants much more attractive. They produced a fuller, more compact plant by grafting two varieties of poinsettia together. A poinsettia left to grow on its own will naturally take an open, somewhat weedy look. The Eckes' technique made it possible to get every