Euphorbia subg. Poinsettia Euphorbia subg. Poinsettia Euphorbia" subg. "Poinsettia is a subgenus deriving from the genus "Euphorbia", and is endemic to North America. <nowiki> </nowiki>It contains around 24 species, of which the best known is "E. pulcherrima", the poinsettia. This species grows wild in the mountains on the Pacific slope of Mexico, and despite many legends, no one is quite sure from which wild populations the cultivated varieties derive. This taxon was first published at genus rank under the name Poinsettia by Robert Graham in 1836. It was demoted to a section of "Euphorbia" as E." sect. "Poinsettia by Henri Ernest Baillon in
Poinsettia them to display on air from Thanksgiving to Christmas. He also appeared on television programs like "The Tonight Show" and Bob Hope's Christmas specials to promote the plants. Until the 1990s, the Ecke family, who had moved their operation to Encinitas, California, in 1923, had a virtual monopoly on poinsettias owing to a technique that made their plants much more attractive. They produced a fuller, more compact plant by grafting two varieties of poinsettia together. A poinsettia left to grow on its own will naturally take an open, somewhat weedy look. The Eckes' technique made it possible to get every