Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (character) goblins Sly and Gobbo) has played a trick on him. He is very childlike in his understanding of the world and often becomes confused as a result. For example, in the first Noddy book, Noddy and Big Ears are building Noddy's house for one. Noddy suggests that they build the roof first, in case it rains. With no understanding of gravity or of the need for roof supports, this is perfectly logical to him. As the series continues, Noddy becomes wiser but without losing his charm and lovable naivety. Noddy's best friends are Big Ears, Tessie Bear, Bumpy Dog and