Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Poinsettia also mildly irritating to the skin or stomach and may sometimes cause diarrhea and vomiting if eaten. Sap introduced into the human eye may cause temporary blindness. An "American Journal of Emergency Medicine" study of 22,793 cases reported to the American Association of Poison Control Centers showed no fatalities, and furthermore that a strong majority of poinsettia exposures are accidental, involve children, and usually do not result in any type of medical treatment. POISINDEX, a major source for poison control centers, says a child would have to eat 500 bracts (poinsettia leaves) to accumulate levels of toxins found to be