Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Hand Built by Robots album were co-written with former Longpigs vocalist Crispin Hunt and two were co-written by Adam Argyle, who is perhaps best known for writing "Next Best Superstar" for Melanie C. The album's lyrics mainly explore dreams, aspirations and observations on society. "Hand Built by Robots" was certified platinum and later double platinum, in the United Kingdom, and was the twentieth best-selling album of 2007, selling 444,000 copies. The album debuted at number 26 on the Australian ARIA Albums Chart in March 2008. It subsequently ascended fifteen places the following week to number 11, and then to number 8. The album eventually