Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Timm Thaler (novel) Timm Thaler (novel) Timm Thaler oder Das verkaufte Lachen (roughly translated as Timm Thaler, or the Traded Laughter and best known as simply Timm Thaler) is a 1962 children's novel by German author James Krüss. Regarded by the "Oxford Encyclopedia of Children's Literature" as Krüss' best known children's book, "Timm Thaler" tells the story of a boy who trades his enchanting laughter to a wealthy mysterious Mephistopheles-like Baron in exchange for the ability to win any bet he makes. Regretting the exchange, he undertakes a four-year journey to win his laughter back. In 1979, Krüss wrote a sequel novel, Timm