Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Thaler Thaler The thaler was a silver coin used throughout Europe for almost four hundred years. Its name lives on in the many currencies called "dollar" and the Samoan tālā, and, until recently, also in the Slovenian tolar. The name "thaler" was used as an abbreviation of "Joachimsthaler", a coin type from the town of Joachimsthal in the Kingdom of Bohemia (now the Czech Republic), where there were silver mines and the first such coins were minted in 1518. This original Bohemian thaler carried a lion, from the coat of arms of the Kingdom of Bohemia, on its reverse side. Etymologically,