7 Up up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1948. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936. A myth exists that the 7 Up name comes from the drink having a pH over 7. That would make it neutral or
Rubicon Drinks fruit combination, was named "Passionade". Today the range is available in still or sparkling form, via either cartons or plastic or glass bottles and Aluminium cans. Rubicon in 2010 won M award for the favourite Swedish drink of the year. In 2007, Rubicon was the sponsor of the Urban Music Awards. Rubicon has also covered Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship, with the catchphrase "Time for a Rubicon break" often heard before adverts. Rubicon Drinks Rubicon Drinks Ltd (formerly Rubicon Products Ltd) is a soft drink manufacturer based in Milton Keynes, UK. The