Garuda Indonesia caused by the lack of airport infrastructure in smaller cities and remote areas, such as insufficient runway length that mostly less than 1,600 meters. In line with its "Quantum Leap" plan, Garuda Indonesia ordered brand-new Bombardier CRJ1000 and ATR 72 to reach smaller airports from Garuda's hubs like Ngurah Rai International Airport, Sultan Hasanuddin International Airport, and Kualanamu International Airport. On 25 November 2013, Garuda Indonesia has launched its new sub-brands "Explore" and "Explore-jet", for servicing "perintis" ("pioneer") lines traditionally served by other airlines — (dormant) Merpati Nusantara Airlines and also its competitor Wings Air. On 5 March 2014, Garuda
Garuda Indonesia was created by Landor Associates who also created the new iconic bird logo: the Garuda symbol with five bent lines forming its wings. The color scheme was changed completely to a deep royal blue and aqua color, said to be inspired by the nature of Indonesia that was dominated by tropical greenery and seas when viewed from the air. The nationalistic red and white color scheme was no longer used. In 2009, a new branding initiative was launched through a new image, developed once again by brand consultant Landor Associates, a new spin of the idea called "nature's wing". Garuda