Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Poinsettia length. The colored bracts—which are most often flaming red but can be orange, pale green, cream, pink, white, or marbled—are often mistaken for flower petals because of their groupings and colors, but are actually leaves. The colors of the bracts are created through photoperiodism, meaning that they require darkness (12 hours at a time for at least five days in a row) to change color. At the same time, the plants require abundant light during the day for the brightest color. The flowers of the poinsettia are unassuming and do not attract pollinators. They are grouped within small yellow structures