Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Selling To Zebras Selling To Zebras Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably is a sales book written by Jeff Koser. In the methodology every sales prospect is quantified by scoring seven traits. The book won "USA Book News"' "Best Book" in the Business:Sales category. The book is featured in chapter one of "The Sales Gurus: Lessons from the Best Sales Books of All Time". With the help of his son, Jeff wrote the book based on his 30 years of sales experience as a sales rep, sales manager and sales executive