Cheek kissing is three: one on the left cheek, then right, and then left between relatives. In other countries, it is typically two kisses with one on each cheek. Cheek kissing in Turkey is also widely accepted in greetings. Male to male cheek kissing is considered normal in almost every occasion, but very rarely for men who are introduced for the first time. Some men hit each other's head on the side instead of cheek kissing, possibly as an attempt to masculinize the action. Cheek kissing between women is also very common, but it is also very rare for women who are
Cheek kissing between them. However, men kissing may occur in Spain as well particularly when congratulating close friends or relatives. Cheek to cheek and the kiss in the air are also very popular. Hugging is common between men and men and women and women; when the other is from the opposite sex, a kiss may be added. In Italy (especially in the South or the Center) it is common for men to kiss men, especially relatives or friends. In Spain, it is very common to kiss both cheeks (double kiss), man-woman and woman-woman only. In most South European countries, kissing is initiated