History of Nintendo card business reached its saturation point. Japanese households stopped buying playing cards, and the price of Nintendo stock fell from 900 yen to 60 yen. In 1965, Nintendo hired Gunpei Yokoi as a maintenance engineer for the assembly line. However, Yokoi soon became famous for much more than his ability to repair conveyor belts. Nintendo struggled to survive in the Japanese toy industry; it was still small at this point, and dominated by already well-established companies such as Bandai and Tomy. Because of the generally short product life cycle of toys, the company always had to come up with new
Nintendo Power magazine online. "Nintendo Power" officially returned on December 20, 2017 as a podcast, using the original logo design. The magazine was edited at first by Fun Club "President" Howard Phillips, himself an avid gamer. While the Fun Club News focused solely on games made in-house by Nintendo, "Nintendo Power" was created to allow for reviews of games produced by those licensed by Nintendo, such as Konami, Capcom, and the like. "Nintendo Power"s mascot in the late 1980s and early 1990s was Nester, a comic character created by Phillips. After Phillips left the company, Nester became the magazine's sole mascot. Early