Tequila Volcano Tequila, Jalisco benefits greatly from the Tequila Volcano. When the volcano erupted, lava flowed where the town is located today and left enriched soils where blue agave can strive. Blue agave is the main ingredient for Mexico’s National drink, tequila. Agave is the dominant agriculture in Tequila, Jalisco; "roughly one-fourth of all inhabitants of Tequila work in the fields and at least another 1,200 work distilling, bottling, packaging, or promoting tequila." Tequila Volcano Standing at a height of 2,920 meters (9,580 feet) above sea level, the Tequila Volcano, or "Volcán de Tequila" is a Stratovolcano located near Tequila, Jalisco, in
Tequila Herradura Tequila Herradura Tequila Herradura (officially Grupo Industrial Herradura) is a tequila distiller located in Amatitán, Jalisco, Mexico. It was formally founded in 1870 by Félix López and the business remained in the family for over 125 years. Today it is owned by US beverage maker Brown-Forman, but the tequila is still made in the same place and facilities under a Mexican subsidiary. Tequila products sold under the Herradura name are 100% agave. The company makes other tequila products such as El Jimador, which is the best selling tequila in Mexico, as well as New Mix, a tequila and grapefruit soda