DeLeón Tequila DeLeón Tequila DeLeón Tequila is a brand of the alcoholic beverage tequila. It is certified as 100% blue weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception. DeLeón Tequila was founded by Brent Hocking in 2008. It was first introduced to the US market on Cinco de Mayo, 2009. DeLeón Tequila does not use any of the four allowable chemicals permitted by the CRT ("Consejo Regulador Del Tequila"). Glycerin, sucrose, oak
Tequila fruitier-tasting tequila, while lowland agaves give the tequila an earthier flavor. Unlike other tequila production steps, fermentation is one of the few steps out of the control of human beings. Fermentation is the conversion of sugars and carbohydrates to alcohol through yeast in anerobic conditions, meaning that oxygen is not present during the process. Fermentation is also carried out in a non-aseptic environment which increases the bacterial activity of tequila. The participation of microorganisms from the environment (yeasts and bacteria) makes fermentation a spontaneous process which gives rise to many byproducts that contribute to the flavor and aroma of tequila.