Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Cass Sunstein American legal scholar by a wide margin, followed by Erwin Chemerinsky and Richard A. Epstein. Sunstein was born on September 21, 1954 in Waban, Massachusetts to Marian (née Goodrich), a teacher, and Cass Richard Sunstein, a builder, both Jewish. He graduated in 1972 from Middlesex School and in 1975 with a B.A. from Harvard College, where he was a member of the varsity squash team and the "Harvard Lampoon". In 1978, Sunstein received a J.D. "magna cum laude" from Harvard Law School, where he was executive editor of the "Harvard Civil Rights-Civil Liberties Law Review" and part of a winning