Aloha shirt trees, surf boards or other island tropical elements arranged in the same pattern as a traditional Aloha shirt. Aloha shirts manufactured for local use are considered formal wear in business and government and are thus regarded as equivalent to a shirt, coat, and tie (generally impractical in the warmer climate of Hawaii) in all but the most formal of settings. Malihini (newcomers) and tourists (visitors) often wear designs of many bright colors, while Kamaʻāina (or those who have been living on the islands for a long time) seem to prefer less busy patterns. These shirts are often printed on the
Aloha Airlines 62 miles. Average travel distance per inter-island flight was 133 miles. Aloha also marketed some inter-island routes served by partner Island Air, and passengers earned miles in either its own frequent flyer program, AlohaPass, or in United Airlines' Mileage Plus program. Rising costs and an economic contraction in Japan put Aloha into a defensive position in the early 2000s, soon exacerbated by the September 11, 2001 terrorist attacks, the SARS panic of 2003, and soaring fuel prices. On December 30, 2004, Aloha Airlines filed for Chapter 11 bankruptcy protection in an attempt to cut costs and remain competitive with other