Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Richard Thaler writes papers that are full of common sense." Since 1991, Thaler is also the co-director of the National Bureau of Economic Research Behavioral Economics Project. Thaler was also involved in the establishment of the Behavioural Insights Team, originally part of the British Government's Cabinet Office but is now a limited company. Thaler made a cameo appearance as himself in the 2015 movie "The Big Short", which was about the credit and housing bubble collapse that led to the 2008 global financial crisis. During one of the film's expository scenes he helped pop star Selena Gomez explain the 'hot hand fallacy,'