Pandora's box should be the more dreary and depressing." One's interpretation hangs on two related questions: First, how are we to render "elpis", the Greek word usually translated as "hope"? Second, does the jar preserve "Elpis" for men, or keep "Elpis" away from men? The first question might confuse the non-specialist. But as with most ancient Greek words, "elpis" can be translated a number of ways. A number of scholars prefer the neutral translation of "expectation." But expectation of what? Classical authors use the word "elpis" to mean "expectation of bad," as well as "expectation of good." Statistical analysis demonstrates that the
Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,