Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Chaya tequila Chaya tequila Chaya is a brand of tequila produced by "Interco Brands Inc" The product is produced from 100% Blue Agave. Chaya tequila was the brain child of Albert Berentsen, former president of Kahlúa S.A. It is manufactured from 100% Blue Agave at Industrializadora de Agave San Isidro. Unlike many tequila brands manufactured at the Industrializadora de Agave San Isidro production facility, Chaya is never wood barrel aged. Some reviews state this may preserve more of the natural fruity flavor of the Blue Agave plant. It was the first tequila to be included in gift bags at the MTV Movie