Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Mike Thaler "Schmoe White and the Seven Dorfs" and "Cinderella Bigfoot" and #1 pick by USA Today) Cincinnati Enquirer commentator, Sara Pearce, dubs Thaler and Jared Lee "The court jesters of children's literature”.</ref> Cincinnati Enquirer, March 18, 1997, Sara Pearce, review of titles in the "Happily Ever After" series, p. C5.</ref> "Heaven and Mirth": Thaler worked with illustrator Dennis Adler on a ten book series called "Heaven and Mirth" published by Cook Communications Ministries. (2000–2001) "Tales From the Back Pew:" Zondervan Publishing releases a 10 book series called "Tales from the Back Pew" written by Thaler and illustrated by Jared Lee. (2009–2010)