Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Euphorbia heterophylla Euphorbia heterophylla Euphorbia heterophylla, also known under the common names of (Mexican) fireplant, painted euphorbia, Japanese poinsettia, desert poinsettia, wild poinsettia, fire on the mountain, paintedleaf, painted spurge, milkweed, and kaliko plant, is a plant belonging to the Euphorbiaceae or spurge family. Euphorbia heterophylla is native to tropical and subtropical America but is now widespread throughout the tropics. Many herbicides fail to control it and hence it has spread rapidly in many parts of the world. This plant has been introduced to South and Southeast Asia as an Ornamental plant, having become a weed in India and Thailand, where it