Cass Sunstein book before his confirmation as administrator of the Office of Information and Regulatory Affairs in order to receive Senate confirmation. Asked by Rudy Takala if Sunstein's views nonetheless persisted in the Obama administration, U.S. Federal Communications Commission Commissioner Michael O'Rielly eluded the question, answering, "Everybody needs a nudge, right?" Sunstein co-authored "Nudge: Improving Decisions about Health, Wealth, and Happiness" (Yale University Press, 2008) with economist Richard Thaler of the University of Chicago. "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. Thaler and Sunstein argue that People often make poor choices –
Richard Thaler After learning that he had won the Nobel Prize, Thaler said that his most important contribution to economics "was the recognition that economic agents are human, and that economic models have to incorporate that." In a nod to the sometimes-unreasonable behavior he has studied so extensively, he also joked that he intended to spend the prize money "as irrationally as possible." Paul Krugman, the 2008 winner of the Nobel Memorial Prize in Economics, tweeted "Yes! Behavorial econ is the best thing to happen to the field in generations, and Thaler showed the way." However, Thaler's selection was not met with