Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Zoogoneticus tequila generally thought to inhabit rivers; however, no fish could be found in the original habitat and the species was considered extinct in the wild. Introduced fish species have been implicated in the disappearance of "Zoogoneticus tequila" from its type locality. Habitat deterioration may also have contributed. Pollution and water extraction are threats to the pool where the wild population persists. Captive populations are maintained by aquarists. Along with other Mexican goodeids, "Zoogoneticus tequila" are viviparous; this lead the genus to be originally included in family Poeciliidae. Clutch size is up to 29 young. Males are smaller than females, with standard