Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Zürich thaler 1 Thaler. Zürich thaler The Thaler was the currency of Zürich until 1798. It was subdivided into 2 "Gulden", each of 36 "Schillinge", with the Schilling divided into 4 "Rappen" or 12 "Haller". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Zürich Frank. The thaler was worth of a Cologne mark. Thalers, with "Doppelthalers" and "halbe Thalers", were minted in Zürich first in the 16th century. First dated coins are Guldiners minted in 1512. In the late 18th century, silver coins were issued in denominations of 5 and 20