Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Babylon by Bus (book) Babylon by Bus (book) Babylon by Bus is a 2006 book by two friends, Ray Lemoine and Jeff Neumann, who gave up their valuable franchise selling "Yankees Suck" T-Shirts at Fenway Park to find meaning and adventure in Iraq, where they became employed by the occupation in jobs for which they lacked qualification and witnessed much that amazed and disturbed them. The book is written from Lemoine's point of view. The book starts out with Lemoine and Neumann at Yankee Stadium, a baseball stadium in Bronx, New York. A turn of events in the Boston Red Sox vs. New York