Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Mike Thaler country as one of the authors for the Jello Reading Rocket program for one year. In 1989, a picture book called "The Teacher From the Black Lagoon™", written by Thaler and illustrated by Jared Lee, was published by Dodd, Mead & Company, Little Brown & Company, and Scholastic. From 1989–2007, The Black Lagoon™ picture book series adds 20 more titles, with 3 of the titles receiving International Reading Children's Choice Awards: "The Cafeteria Lady (1992), The Music Teacher"(2001) & "The Custodian"(2002). In 2002, Scholastic released the first Black Lagoon™ Chapter book, "The Class Trip from the Black Lagoon". Between 2002