Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Thaler Thaler The thaler was a silver coin used throughout Europe for almost four hundred years. Its name lives on in the many currencies called "dollar" and the Samoan tālā, and, until recently, also in the Slovenian tolar. The name "thaler" was used as an abbreviation of "Joachimsthaler", a coin type from the town of Joachimsthal in the Kingdom of Bohemia (now the Czech Republic), where there were silver mines and the first such coins were minted in 1518. This original Bohemian thaler carried a lion, from the coat of arms of the Kingdom of Bohemia, on its reverse side. Etymologically,