Libertarian paternalism way that will make choosers better off, as judged by themselves" (p. 5); note and consider, the concept paternalism specifically requires a restriction of choice. It is libertarian in the sense that it aims to ensure that "people should be free to opt out of specified arrangements if they choose to do so" (p. 1161). The possibility to opt-out is said to "preserve freedom of choice" (p. 1182). Thaler and Sunstein published "Nudge", a book-length defense of this political doctrine, in 2008 (new edition 2009). Libertarian paternalism is similar to asymmetric paternalism, which refers to policies designed to help people
Selling To Zebras Selling To Zebras Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably is a sales book written by Jeff Koser. In the methodology every sales prospect is quantified by scoring seven traits. The book won "USA Book News"' "Best Book" in the Business:Sales category. The book is featured in chapter one of "The Sales Gurus: Lessons from the Best Sales Books of All Time". With the help of his son, Jeff wrote the book based on his 30 years of sales experience as a sales rep, sales manager and sales executive