Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Franz Thaler chosen, together with Nazi opponent and victim, Josef Mayr-Nusser, by the South Tyrolian Society for Political Science as Political Personality of the Year. He turned 90 years old on 6 March 2015, shortly before the anniversary of the on 29 April 2015. Thaler died in October 2015. In 2016, his papers have been given by his daughters to the Civic Archives in Bozen-Bolzano. Franz Thaler Franz Thaler (6 March 1925 in Sarntal – 29 October 2015) was an author from South Tyrol, a peacock quill embroiderer and a survivor of the concentration camp in Dachau and the satellite camp in