Nudge (book) nudge?" Nudge (book) Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. "The Guardian" described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within." It was named one of the best books of 2008 by "The Economist". One of the main justifications for
Thaler (modern: ) is German for "valley", and a "thaler" is a person or a thing "from the valley". The Czech spelling was ; many varieties of the term are used in different languages. In the 1902 spelling reform, the German spelling was changed from "Thal" and "Thaler" to "Tal" and "Taler", which however did not affect the English spelling of "thaler". The later Dutch also carried the picture of a lion, which gave them the name ("lion thaler"). From an abbreviation of "leeuwendaalder" come the names of three present-day Balkan currencies, the Romanian and Moldovan Leu and the Bulgarian Lev.