The Nightmare Before Christmas undertaken an extensive marketing campaign of these characters across many media. Since 2001, Disneyland has held a seasonal "Nightmare Before Christmas" theme for its Haunted Mansion Holiday attraction. The attraction, an overlay of the park's Haunted Mansion, features characters, decorations and music from the film. In addition to Mickey's Not-So-Scary Halloween Party and Mickey's Halloween Party featuring the film's characters, Jack Skellington, Sally, Pajama Jack, and the Mayor have been made into Bendies figures, while Jack and Sally even appear in fine art. Moreover, Sally has been made into an action figure and a Halloween costume. A Jack Skellington figurine
Tim Burton role, Burton chose to cast Michael Keaton as Batman following their previous collaboration in "Beetlejuice", despite Keaton's average physique, inexperience with action films, and reputation as a comic actor. Although Burton won in the end, the furor over the casting provoked enormous fan animosity, to the extent that Warner Brothers' share price slumped. Burton had considered it ridiculous to cast a "bulked-up" ultra-masculine man as Batman, insisting that Batman should be an ordinary man who dressed up in an elaborate bat costume to frighten criminals. Burton cast Jack Nicholson as The Joker (Tim Curry being his second choice) in a