Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Zürich thaler Zürich thaler The Thaler was the currency of Zürich until 1798. It was subdivided into 2 "Gulden", each of 36 "Schillinge", with the Schilling divided into 4 "Rappen" or 12 "Haller". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Zürich Frank. The thaler was worth of a Cologne mark. Thalers, with "Doppelthalers" and "halbe Thalers", were minted in Zürich first in the 16th century. First dated coins are Guldiners minted in 1512. In the late 18th century, silver coins were issued in denominations of 5 and 20 Schillinge, and