Tata Starbucks purchase the beverage based on January 2016 prices. The index published by US-based consumer research firm ValuePenguin found that a tall hot latte cost US$7.99 in India, far higher than the $2.75 it costs in the cheapest country, the United States, but much lower than the $12.32 in the most expensive country, Russia. As of October 2018, Starbucks operates 126 outlets in 10 cities of India. The 100th store came up at Kamala Mills in Mumbai. The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced
Virgin Media a change-of-ownership clause written into the agreement for UKTV, a joint venture with Telewest's Flextech content division. To prevent this, Telewest instead acquired NTL. In December 2005 NTL:Telewest and mobile virtual network operator (MVNO) Virgin Mobile UK announced that talks had taken place regarding a merger. Virgin Mobile's independent directors rejected the original bid of £817 million ($1.4 billion), taking the view that NTL's bid "undervalued the business". Sir Richard Branson reportedly expressed confidence that a restructured deal could go ahead, and in January 2006 NTL increased its offer to £961 million (372p per share). On 4 April 2006, NTL