The Nightmare Before Christmas undertaken an extensive marketing campaign of these characters across many media. Since 2001, Disneyland has held a seasonal "Nightmare Before Christmas" theme for its Haunted Mansion Holiday attraction. The attraction, an overlay of the park's Haunted Mansion, features characters, decorations and music from the film. In addition to Mickey's Not-So-Scary Halloween Party and Mickey's Halloween Party featuring the film's characters, Jack Skellington, Sally, Pajama Jack, and the Mayor have been made into Bendies figures, while Jack and Sally even appear in fine art. Moreover, Sally has been made into an action figure and a Halloween costume. A Jack Skellington figurine
Tim Burton of Hearts. Tim Burton appeared at the 2009 Comic-Con in San Diego, California, to promote both "9" and "Alice in Wonderland". When asked about the filmmaking process by an attendee, he mentioned his "imaginary friend" who helps him out, prompting Johnny Depp to walk on stage to the applause of the audience. The film won two Academy Awards, for Best Art Direction and Best Costume Design. Burton's film "Dark Shadows" once again starred Johnny Depp and Helena Bonham Carter in leading roles. The film was based on the original "Dark Shadows" gothic soap opera, which aired on ABC from 1966