Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Azul Tequila the finest tequilas and calls it "Azul Tequila". With an approximate cost of $5,000,000 United States dollars, this production was praised by the critics, but was not a great success with the Mexican audience although it was in Europe, Asia, Malaysia, and Thailand. One of the reasons for its lower rating was that it was broadcast at the same time as "El privilegio de amar", the most successful telenovela of rival network Televisa that year. This was the first telenovela for Ursula Pratts with TV Azteca, and also the first in 10 years after "Monte Calvario" in 1988. Azul Tequila