Cass Sunstein book before his confirmation as administrator of the Office of Information and Regulatory Affairs in order to receive Senate confirmation. Asked by Rudy Takala if Sunstein's views nonetheless persisted in the Obama administration, U.S. Federal Communications Commission Commissioner Michael O'Rielly eluded the question, answering, "Everybody needs a nudge, right?" Sunstein co-authored "Nudge: Improving Decisions about Health, Wealth, and Happiness" (Yale University Press, 2008) with economist Richard Thaler of the University of Chicago. "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. Thaler and Sunstein argue that People often make poor choices –
Thaler Thaler The thaler was a silver coin used throughout Europe for almost four hundred years. Its name lives on in the many currencies called "dollar" and the Samoan tālā, and, until recently, also in the Slovenian tolar. The name "thaler" was used as an abbreviation of "Joachimsthaler", a coin type from the town of Joachimsthal in the Kingdom of Bohemia (now the Czech Republic), where there were silver mines and the first such coins were minted in 1518. This original Bohemian thaler carried a lion, from the coat of arms of the Kingdom of Bohemia, on its reverse side. Etymologically,