Sprite (soft drink) Sprite (soft drink) Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up. Bottles of Sprite are usually transparent green in color, with a green and yellow label, whereas cans are colored silver, green, and blue, and aluminum bottles have a solid lime green color. Sprite advertising often makes use of the portmanteau word "lymon", a combination of
Sprite (soft drink) used in advertising to exploit the hip-hop market for soft drinks. In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long running "Obey Your Thirst" to just "Obey" in the United States and was outright replaced with "Freedom From Thirst" in many countries. This was the decade's first major shift in advertising themes. The "Sublymonal" campaign was also used as part of the alternate reality game the "Lost Experience". This also resurrected the "lymon" word. Sprite redesigned