Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (character) the children dressed as fairies, flying on wires. It ran for several years, but the Stoll was knocked down and replaced by an office block in the late 1950s. The Peacock Theatre was built in the basement of the new building, but Noddy did not return. In 1993, a stage production of Noddy opened at Wimbledon Theatre, followed by a long UK national tour, including a Christmas season in London at the Lyric Theatre, Hammersmith, and was released on home video in 1994. The production was presented by Clarion Productions. The production was written and directed by David Wood with