Starbucks Algerian store in Algiers. In January 2011, Starbucks and Tata Coffee, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee's Kodagu facility. Despite a false start in 2007, in January 2012, Starbucks announced a 50:50 joint venture with Tata Global Beverages called Tata Starbucks. Tata Starbucks will own and operate Starbucks outlets in India as "Starbucks Coffee "A Tata Alliance"". Starbucks opened its first store in India in Mumbai on October 19, 2012. In February 2011, Starbucks started selling their coffee in
Mobile payments in India as now one would have the ability to pay and receive even small sums of money, almost instantaneously. A variety of value-added services based on mobile payment transactions are already entering the market. There are various drivers that push the need and desire of mobile payments services in India, and there are several challenges which need to be addressed in order to ensure adoption of the technology in the Indian context. One of the key roles of The Mobile Payment Forum of India is to address these challenges that may inhibit the widespread use of mobile financial services. The un-banked