Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Ron Thaler Ron Thaler Ron Thaler is a record producer, recording artist, drummer, composer, arranger, multi-instrumentalist and musical director. A graduate of the University of British Columbia, Thaler released an instructional program for drummers called "Phraseology And Individuality On The Drumset", and has appeared at international drum festivals and music colleges. Best known by fans as the drummer on Alicia Keys' double Grammy-award-winning "No One" and on NBC TV’s "Lipstick Jungle", and with three "Producer-of-the-Year" Grammy ballot nominations and eleven Artist Grammy ballot nominations, Thaler has been a member of a large number of bands and ensembles, and spent a significant amount