Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy Holder 1152 and Key 103 in Manchester, which were syndicated around the country all of the 1990s, then on Century and Capital Radio syndication from 2000 to 2004. In 1996, Holder was the subject of the "This Is Your Life" TV show. He also presented 31 episodes of "Noddy's Electric Ladyland", a surreal television quiz show. He was a team captain in BBC1's music series "A Question of Pop" and was immortalised as a puppet character "Banger" on the TV show "Bob the Builder". In 1999, Holder's autobiography, "Who's Crazee Now?", was published by Ebury. Updated in paperback in 2001 it