Nudge (book) Nudge (book) Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. "The Guardian" described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within." It was named one of the best books of 2008 by "The Economist". One of the main justifications for Thaler's
Mike Thaler cartoon which he submitted to "Harper's Bazaar" called "The Fallen Star". It was published in the December 1960 issue. In December 1960, Thaler was asked to submit a manuscript for a children's book to Ursula Nordstrom, an editor at Harper and Brothers, after she read "The Fallen Star." Nordstrom decided to publish his manuscript, called "Magic Boy", in 1961. This was his first published book. Nordstrom selected three of Thaler's manuscripts to publish in 1962 and 1963: "The Clown’s Smile, Penny Pencil" and "Moon Boy". All were illustrated by Thaler. For 28 years, from 1961 to 1989, 76 books by