DeLeón Tequila DeLeón Tequila DeLeón Tequila is a brand of the alcoholic beverage tequila. It is certified as 100% blue weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception. DeLeón Tequila was founded by Brent Hocking in 2008. It was first introduced to the US market on Cinco de Mayo, 2009. DeLeón Tequila does not use any of the four allowable chemicals permitted by the CRT ("Consejo Regulador Del Tequila"). Glycerin, sucrose, oak
Tequila Herradura 1974 and the Extra Añejo Selección Suprema in 1995. Reposado is aged for eleven months in wood barrels. Selección Suprema is aged for 49 months in oak barrels. In 2012, the company redesigned the package of the Selección Suprema to reflect the traditional nature in which the extra aged tequila is made. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. el Jimador is 100% agave tequila. It is currently the best-selling tequila in Mexico with a twelve percent market share. New Mix is a canned tequila and grapefruit soda drink with