Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Hesse-Kassel thaler Hesse-Kassel thaler The Thaler was the currency of the Landgravate, then Electorate of Hesse-Kassel (or Hesse-Cassel) until 1858. Until 1807, the Thaler was subdivided into 32 "Albus", each of 12 "Heller". It was worth three quarters of a Conventionsthaler. Between 1807 and 1813, the Westphalian Thaler and Westphalian Frank circulated in Hesse-Kassel. The Thaler and Heller were reintroduced in 1813, but without the Albus (the last coins denominated in Albus were issued in 1782). Thus, 384 Heller = 1 Thaler. In 1819, the Thaler was set equal to the Prussian Thaler. In 1841, a new currency system was introduced, dividing