Garuda Indonesia with Premier League club Liverpool FC. The agreement gives Garuda Indonesia the right to be the Official Partner of Liverpool Football Club and the Official Global Airline Partner of Liverpool Football Club. In addition, a six-minute advertisement video of Garuda Indonesia will be broadcast during matches held at the Liverpool FC home ground, Anfield, for the 2012-2014 season. For most of modern Indonesian history, Garuda Indonesia has dominated the Indonesian air travel market share. However, started in 2000, Lion Air started to grow and become a serious rival in domestic air travel in Indonesia. By mid 2015, Lion Air rules
Garuda Indonesia was created by Landor Associates who also created the new iconic bird logo: the Garuda symbol with five bent lines forming its wings. The color scheme was changed completely to a deep royal blue and aqua color, said to be inspired by the nature of Indonesia that was dominated by tropical greenery and seas when viewed from the air. The nationalistic red and white color scheme was no longer used. In 2009, a new branding initiative was launched through a new image, developed once again by brand consultant Landor Associates, a new spin of the idea called "nature's wing". Garuda