Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Franz Thaler chosen, together with Nazi opponent and victim, Josef Mayr-Nusser, by the South Tyrolian Society for Political Science as Political Personality of the Year. He turned 90 years old on 6 March 2015, shortly before the anniversary of the on 29 April 2015. Thaler died in October 2015. In 2016, his papers have been given by his daughters to the Civic Archives in Bozen-Bolzano. Franz Thaler Franz Thaler (6 March 1925 in Sarntal – 29 October 2015) was an author from South Tyrol, a peacock quill embroiderer and a survivor of the concentration camp in Dachau and the satellite camp in