The Nightmare Before Christmas undertaken an extensive marketing campaign of these characters across many media. Since 2001, Disneyland has held a seasonal "Nightmare Before Christmas" theme for its Haunted Mansion Holiday attraction. The attraction, an overlay of the park's Haunted Mansion, features characters, decorations and music from the film. In addition to Mickey's Not-So-Scary Halloween Party and Mickey's Halloween Party featuring the film's characters, Jack Skellington, Sally, Pajama Jack, and the Mayor have been made into Bendies figures, while Jack and Sally even appear in fine art. Moreover, Sally has been made into an action figure and a Halloween costume. A Jack Skellington figurine
Jack Skellington terrifying scarecrowish version of Roxas as his centerpiece for that Halloween. Following the film loosely to some degree, out of reference, Jack tries to take Santa Claus's place again. To that end, Jack asks Sora and gang to help him be Santa's bodyguards. But after fighting the Heartless and Oogie Boogie, who has been resurrected by Maleficent, Santa explains to Jack that they each have a job to do with their respective holidays. Despite this, he begins to wear a Santa suit Sally sewed together for him. In the second trip to Halloween Town, Jack still wears the Santa suit,