Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Emily W. Sunstein Emily W. Sunstein Emily Weisberg Sunstein (April 28, 1924 - April 21, 2007) was an American campaigner, political activist and biographer. Born Emily Weisberg in Dallas, Texas, and graduated from high school there. She married stockbroker Leon Sunstein, Jr. in 1943 a year before earning a bachelor's degree in Art History in 1944 from Vassar College. The couple then moved to Elkins Park before raising three children in Wyncote. Before beginning her writing career, Sunstein was active in civic affairs. A charter member of Americans for Democratic Action (founded in 1947), she later became the first woman to serve as