Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Franz Thaler chosen, together with Nazi opponent and victim, Josef Mayr-Nusser, by the South Tyrolian Society for Political Science as Political Personality of the Year. He turned 90 years old on 6 March 2015, shortly before the anniversary of the on 29 April 2015. Thaler died in October 2015. In 2016, his papers have been given by his daughters to the Civic Archives in Bozen-Bolzano. Franz Thaler Franz Thaler (6 March 1925 in Sarntal – 29 October 2015) was an author from South Tyrol, a peacock quill embroiderer and a survivor of the concentration camp in Dachau and the satellite camp in