Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Written By at the New York Asian Film Festival in June 2009. The film was later released theatrically in Hong Kong on 10 July 2009. Director Wai Ka-Fai attended the premiere. Lau Ching-Wan was originally set appear at the festival, but decided to stay in Hong Kong due to the 2009 flu pandemic. 16th Hong Kong Film Critics Society Award 4th Asian Film Awards 29th Hong Kong Film Awards Written By Written By () is a 2009 Hong Kong fantasy drama film co-written, produced, and directed by Wai Ka-Fai, and starring Lau Ching-Wan and Kelly Lin. Lau plays a lawyer who is