Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Cass Sunstein Sunstein on September 10, 2009 in a 57–40 vote. In his research on risk regulation, Sunstein is known for developing, together with Timur Kuran, the concept of availability cascades, wherein popular discussion of an idea is self-feeding and causes individuals to over weigh its importance. Sunstein's books include "After the Rights Revolution" (1990), "The Partial Constitution" (1993), "Democracy and the Problem of Free Speech" (1993), "Legal Reasoning and Political Conflict" (1996), "Free Markets and Social Justice" (1997), "One Case at a Time" (1999), "Risk and Reason" (2002), "Why Societies Need Dissent" (2003), "Laws of Fear: Beyond the Precautionary Principle" (2005),