Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Concepts of Math: Book One an official replacement for Tecchio, and was on hiatus until 2015, when the band reunited with him for three new songs "M-Theory Overture", "Arguments Against Design" and "Technology Inaction" intended for "Mathematics". These songs were released online separately in October of that year. On February 16, 2016, it was announced that Watchtower was signed to Prosthetic Records, and was going to release a new EP, titled "Concepts of Math: Book One", on limited edition vinyl and digipack CD later that year. On September 9, 2016, it was announced that the EP would be released on October 7, 2016. Concepts of