History of Nintendo card business reached its saturation point. Japanese households stopped buying playing cards, and the price of Nintendo stock fell from 900 yen to 60 yen. In 1965, Nintendo hired Gunpei Yokoi as a maintenance engineer for the assembly line. However, Yokoi soon became famous for much more than his ability to repair conveyor belts. Nintendo struggled to survive in the Japanese toy industry; it was still small at this point, and dominated by already well-established companies such as Bandai and Tomy. Because of the generally short product life cycle of toys, the company always had to come up with new
Nintendo DS On Nintendo DS and Nintendo DS Lite systems, users can only write messages in black. However, in the DSi and DSi XL, there is a function that allows the user to write in any colour from a rainbow spectrum. PictoChat was not available for the subsequent Nintendo 3DS series of systems. Nintendo's own firmware boots the system. A health and safety warning is displayed first, then the main menu is loaded. The main menu presents the player with four main options to select: play a DS game, use PictoChat, initiate DS Download Play, or play a Game Boy Advance game.