Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Berne thaler Berne thaler The "Thaler" was the currency of the Swiss canton of Bern until 1798. It was subdivided into 40 "Batzen", each of 4 "Kreuzer". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Berne Frank in the canton of Bern, and by the Vaud franc in the canton of Vaud. In the late 18th century, billon coins were issued in denominations of and 1 Kreuzer, and 1 Batzen, together with silver 10 and 20 Kreuzer, , and 1 Thaler, and gold , 1 and 2 "Duplone". The Kreuzer coins