Aloha Tower Marketplace Aloha Tower Marketplace The Aloha Tower Marketplace is a waterfront shopping center in Honolulu, Hawaii. Located at the Honolulu Harbor, the Aloha Tower Marketplace includes several national historic landmarks including the Aloha Tower, Falls of Clyde and Hawaii Maritime Center. Aloha Tower Marketplace was completed in 1994 as part of a Honolulu Harbor commercial revitalization project. It was acquired by Aloha Tower LP in 1998. In 2002, the Marketplace filed for bankruptcy. It had been operating at a loss because of its distance from other tourist areas, lack of parking, and mismanagement. The bankruptcy led to the reorganization of shops
Aloha Airlines January 2011, Los Angeles-based Yucaipa Cos., the former majority shareholder of Aloha won federal Bankruptcy Court approval to buy the Aloha name and other intellectual property for $1.5 million with a stipulation that it not resell the name to Mesa Air Group, the parent of go! Mokulele. In 2009, Mesa sought to re-brand its go! planes as Aloha. But federal Bankruptcy Judge Lloyd King stopped the name change, following impassioned pleas from former Aloha Airlines employees who largely blamed Mesa for Aloha's demise. It is unknown at this time what the future plans are for the Aloha name. Prior to