Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Babylon by Bus (book) Yankees game leaves them feeling down, and the two find themselves wanting to travel to somewhere they have never been before. The book is then set in Post-War Iraq, which is occupied by the American military, and the CPA. Babylon by Bus (book) Babylon by Bus is a 2006 book by two friends, Ray Lemoine and Jeff Neumann, who gave up their valuable franchise selling "Yankees Suck" T-Shirts at Fenway Park to find meaning and adventure in Iraq, where they became employed by the occupation in jobs for which they lacked qualification and witnessed much that amazed and disturbed them.