How the Grinch Stole Christmas! Neil Morgan wrote, "It was the easiest book of his career to write, except for its conclusion." According to Dr. Seuss, "I got hung up getting the Grinch out of the mess. I got into a situation where I sounded like a second-rate preacher or some biblical truism... Finally in desperation... without making any statement whatever, I showed the Grinch and the Whos together at the table, and made a pun of the Grinch carving the 'roast beast.' ... I had gone through thousands of religious choices, and then after three months it came out like that." By mid-May 1957,
How the Grinch Stole Christmas! (TV special) songs and animated sequences without words (the longest being an extended scene in which the Grinch and Max comically descend into Whoville) were added. As all the major networks had flipped to full color schedules by 1966, the special was likewise produced in color, establishing the Grinch's color (white in the two-tone illustrations of the original book) as green, a convention used in later television specials featuring the character as well as the 2000 and 2018 film adaptations. The half-hour (with commercials) short was originally telecast in the United States on CBS on December 18, 1966. CBS repeated it annually