History of Nintendo card business reached its saturation point. Japanese households stopped buying playing cards, and the price of Nintendo stock fell from 900 yen to 60 yen. In 1965, Nintendo hired Gunpei Yokoi as a maintenance engineer for the assembly line. However, Yokoi soon became famous for much more than his ability to repair conveyor belts. Nintendo struggled to survive in the Japanese toy industry; it was still small at this point, and dominated by already well-established companies such as Bandai and Tomy. Because of the generally short product life cycle of toys, the company always had to come up with new
Design For All (product line) Target Corporation was the first whose collaboration focused on the design of the product as opposed to the name behind it. The success of the initial designer partnerships opened the door for future collaborations with a varied array of designers from around the globe. The focus on product design, and not name recognition, made it possible to collaborate with both well-known and obscure designers. While a design-centric focus and creative marketing campaign have helped make the 'Design For All' campaign a success for the Target Corporation, the retailer's work with a New York City design firm named Culture & Commerce