Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Ron Thaler Zappa, violinist Miri Ben Ari, turntablist DJ Logic, harmonica player Hendrik Meurkens, trombonist Dave Panichi, trumpeter Vinny Cutro, and flamenco vocalist and dancers Amparo and Racquel Heredia. The album is produced by Thaler and Goo Goo Dolls/Maroon 5 alumnus Michael Landolt. In 2008, Thaler formed the experimental music group Elimotion, with bassist Matt Garrison, turntablist DJ Logic and guitarist Elijah Steele. The group's first release, "Elimotion 1", was recorded at Manhattan Center Studios NYC, and released in 2014. Thaler is a frequent lecturer at international music industry, synchronization, and AR/VR conferences discussing topics such as music economics, networking, industry contracts