Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Mike Thaler country as one of the authors for the Jello Reading Rocket program for one year. In 1989, a picture book called "The Teacher From the Black Lagoon™", written by Thaler and illustrated by Jared Lee, was published by Dodd, Mead & Company, Little Brown & Company, and Scholastic. From 1989–2007, The Black Lagoon™ picture book series adds 20 more titles, with 3 of the titles receiving International Reading Children's Choice Awards: "The Cafeteria Lady (1992), The Music Teacher"(2001) & "The Custodian"(2002). In 2002, Scholastic released the first Black Lagoon™ Chapter book, "The Class Trip from the Black Lagoon". Between 2002