Cheek kissing cheeks. Depending on country and situation, the number of kisses is usually one, two, three or four. Hand-shaking or hugging may also take place. Cheek kissing is used in many cultures with slightly varying meaning and gesture. For example, cheek kissing may or may not be associated with a hug. The appropriate social context for use can vary greatly from one country to the other, though the gesture might look similar. In cultures and situations where cheek kissing is the social norm, the failure or refusal to give or accept a kiss is commonly taken as an indicator of antipathy
Cheek kissing kiss three times, typically starting at the right cheek. In Serbia and Montenegro, it is also not uncommon for men to kiss each other on the cheek three times as a form of greeting, usually for people they have not encountered in a while, while male-female and female-female kissing is also standard. In Bulgaria cheek kissing is practiced to a far lesser extent compared to ex-Yugoslavia and is usually seen only between very close relatives or sometimes between close female friends. Kissing is usually performed by people of the opposite sex and between two women. Men kissing is rare even