Arette (tequila) Eduardo is also a former Mayor of the town of Tequila and is the current president of the National Chamber for the Tequila Industry (CNIT). Arette's El Llano distillery operates in the original building where the Orendain family history of Tequila production began in the early 1900s. El Llano was rebuilt in 1978 and today's Arette Tequila was created in 1986. It is located in the Tequila city center and is a focal point of its history. Arette Tequila is only made from 100% Estate Agave. The Orendain brothers have always prioritized quality over quantity—they follow their grandfather’s footsteps by
Tequila Herradura 1974 and the Extra Añejo Selección Suprema in 1995. Reposado is aged for eleven months in wood barrels. Selección Suprema is aged for 49 months in oak barrels. In 2012, the company redesigned the package of the Selección Suprema to reflect the traditional nature in which the extra aged tequila is made. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. el Jimador is 100% agave tequila. It is currently the best-selling tequila in Mexico with a twelve percent market share. New Mix is a canned tequila and grapefruit soda drink with