Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Basel thaler , 1 and 2 Thaler coins, with Thaler only struck between 1764 and 1766. In the late 18th century, the canton issued billon coins for , 1 and 3 Batzen, silver pieces of , , and 1 Thaler, and gold "Duplone" and 1 and 2 "Gulden". The "Bistum" (Bishopric) issued silver Thaler for the first time in 1596. Bishop Wilhelm Rinck von Baldenstein (1608–1628) issued Thaler in 1623, Thaler in 1625 and 1 Thaler in 1624 and 1625. Bishop Johann Konrad II (1705–1737) issued Thaler in 1717 and 1 Thaler in 1716. These were the last Thaler-denominated coins issued by