7 Up can still be found in several Southeast Asian countries such as Singapore. 7 Up Free: 7 Up Free is sold in Iceland, UK, Ireland, Spain, Norway, Argentina, Finland, UAE, Uruguay, Pakistan, and the Netherlands. It contains no caffeine, sugar, colorings, or preservatives, and is marketed as "Natural Lemon and Lime Flavour" similar to the "100% natural" American version. It contains a combination of artificial sugars, and for eight years was the only variety on the Norwegian market. The lack of the usual light or zero-label is confusing to Norwegian consumers, who often buy it not knowing they are buying a
Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten