Nudge (book) nudge?" Nudge (book) Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. "The Guardian" described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within." It was named one of the best books of 2008 by "The Economist". One of the main justifications for
Ron Thaler Ron Thaler Ron Thaler is a record producer, recording artist, drummer, composer, arranger, multi-instrumentalist and musical director. A graduate of the University of British Columbia, Thaler released an instructional program for drummers called "Phraseology And Individuality On The Drumset", and has appeared at international drum festivals and music colleges. Best known by fans as the drummer on Alicia Keys' double Grammy-award-winning "No One" and on NBC TV’s "Lipstick Jungle", and with three "Producer-of-the-Year" Grammy ballot nominations and eleven Artist Grammy ballot nominations, Thaler has been a member of a large number of bands and ensembles, and spent a significant amount