Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (character) uses his car to visit all of the places in Toyland. When his taxi business is not doing so well, or when he needs help, Noddy turns to Big Ears. Big Ears will often lend him what he needs. On occasion, Noddy will allow people to make his head nod, in exchange for small items, like his morning milk. Noddy's constant companion and household pet is the exuberant "Bumpy Dog". Bumpy accompanies Noddy on almost all his adventures. Noddy is kind and honest, but he often gets in trouble, either through his own misunderstandings, or because someone (usually the naughty