Twix brand name. The name Twix is a portmanteau derived from 'twin biscuit sticks'. In 2014, the company introduced Twix bites. Between 2012 and 2013 the size of a standard Twix in the UK was reduced by 14%, from 58g to 50g. All Twix production for the U.S. market takes place at the Mars Chocolate North America facility in Cleveland, Tennessee. The name change from Raider to Twix is part of the plot in German Netflix TV series "Dark" where a brand new Raider wrapping from 1986 is found in 2019. A Twix bar is referred to in the Netflix series
Pre-attentive processing Pre-attentive processing Pre-attentive processing is the subconscious accumulation of information from the environment. All available information is pre-attentively processed. Then, the brain filters and processes what is important. Information that has the highest salience (a stimulus that stands out the most) or relevance to what a person is thinking about is selected for further and more complete analysis by conscious (attentive) processing. Understanding how pre-attentive processing works is useful in advertising, in education, and for prediction of cognitive ability. The reasons are unclear as to why certain information proceeds from pre-attentive to attentive processing while other information does not. It