Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Hesse-Kassel thaler Hesse-Kassel thaler The Thaler was the currency of the Landgravate, then Electorate of Hesse-Kassel (or Hesse-Cassel) until 1858. Until 1807, the Thaler was subdivided into 32 "Albus", each of 12 "Heller". It was worth three quarters of a Conventionsthaler. Between 1807 and 1813, the Westphalian Thaler and Westphalian Frank circulated in Hesse-Kassel. The Thaler and Heller were reintroduced in 1813, but without the Albus (the last coins denominated in Albus were issued in 1782). Thus, 384 Heller = 1 Thaler. In 1819, the Thaler was set equal to the Prussian Thaler. In 1841, a new currency system was introduced, dividing