History of Nintendo card business reached its saturation point. Japanese households stopped buying playing cards, and the price of Nintendo stock fell from 900 yen to 60 yen. In 1965, Nintendo hired Gunpei Yokoi as a maintenance engineer for the assembly line. However, Yokoi soon became famous for much more than his ability to repair conveyor belts. Nintendo struggled to survive in the Japanese toy industry; it was still small at this point, and dominated by already well-established companies such as Bandai and Tomy. Because of the generally short product life cycle of toys, the company always had to come up with new
Nintendo Network exchange for consumer feedback, and for the original purchase of official Nintendo products. Once linked to Club Nintendo, every product downloaded through the eShop is automatically registered in the Club Nintendo account. The user can also then take a survey for each product registered to earn additional coins/stars, which then prizes can be redeemed. It was discontinued in North America on June 30, 2015, and by September 30, 2015 in all other regions. Members of Club Nintendo may earn credits (referred to as "Coins" or "Stars" depending on region) which may be traded in for special edition items which are