Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Bromley Originate Change of Hispanic Marketing by the American Marketing Association (AMA). In 1981, Mr. Bromley developed for Sosa & Associates, the Acculturation Influence Groups (AIG), a proprietary approach that grouped Hispanics consumers by acculturation lifestyles rather than by country of origin. In 2004 Bromley launched “Latino ViBE: A Portrait of Ethnic Self-Identification among U.S. Hispanics”, a study that focused on acculturation, assimilation and the impact of ethnic identity on today’s Hispanic market. Bromley Originate Change Bromley is a full-service Hispanic and Transcultural Advertising Agency founded in 1981. 51 percent majority minority-owned by Ernest Bromley, Chairman/CEO, and 49 percent by Publicis Groupe S.A.,