Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Maria Theresa thaler Maria Theresa thaler The Maria Theresa thaler (MTT) is a silver bullion coin that has been used in world trade continuously since it was first minted in 1741. It is named after Empress Maria Theresa, who ruled Austria, Hungary, and Bohemia from 1740 to 1780 and is depicted on the coin. In 1741 they used the Reichsthaler standard of 9 thalers to the Vienna mark (a weight approximating half a pound of fine silver). In 1750 the thaler was debased to 10 thalers to the Vienna mark. The following year the new standard was effectively adopted across the German-speaking world