Cheek kissing cheeks. Depending on country and situation, the number of kisses is usually one, two, three or four. Hand-shaking or hugging may also take place. Cheek kissing is used in many cultures with slightly varying meaning and gesture. For example, cheek kissing may or may not be associated with a hug. The appropriate social context for use can vary greatly from one country to the other, though the gesture might look similar. In cultures and situations where cheek kissing is the social norm, the failure or refusal to give or accept a kiss is commonly taken as an indicator of antipathy
Cheek kissing In Miami, Florida, an area heavily influenced by Latin American and European immigrants, kissing hello on the cheek is the social norm. In parts of New England influenced by Franco-American or French Canadian cultures, cheek kissing is popular. In Latin America, cheek kissing is a universal form of greeting between a man and a woman or two women. It is not necessary to know a person well or be intimate with them to kiss them on the cheek. When introduced to someone new by a mutual acquaintance in social settings, it is customary to greet him or her with a