Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Enid Blyton events in their local community. Blyton rewrote the stories so they could be adapted into cartoons, which appeared in "Mickey Mouse Weekly" in 1951 with illustrations by George Brook. The French author Evelyne Lallemand continued the series in the 1970s, producing an additional twelve books, nine of which were translated into English by Anthea Bell between 1983 and 1987. Blyton's Noddy, about a little wooden boy from Toyland, first appeared in the "Sunday Graphic" on 5 June 1949, and in November that year "Noddy Goes to Toyland", the first of at least two dozen books in the series, was published.