Libertarian paternalism way that will make choosers better off, as judged by themselves" (p. 5); note and consider, the concept paternalism specifically requires a restriction of choice. It is libertarian in the sense that it aims to ensure that "people should be free to opt out of specified arrangements if they choose to do so" (p. 1161). The possibility to opt-out is said to "preserve freedom of choice" (p. 1182). Thaler and Sunstein published "Nudge", a book-length defense of this political doctrine, in 2008 (new edition 2009). Libertarian paternalism is similar to asymmetric paternalism, which refers to policies designed to help people
Richard Thaler In a 2008 paper, Thaler and colleagues analyzed the choices of contestants appearing in the popular TV game show "Deal or No Deal" and found support for behavioralists' claims of path-dependent risk attitudes. He has also studied cooperation and bargaining in the UK game shows "Golden Balls" and "Divided". As a columnist for "The New York Times" News Service, Thaler has begun a series of economic solutions for some of America's financial woes, beginning with "Selling parts of the radio spectrum could help pare US deficit," with references to Thomas Hazlett's ideas for reform of the U.S. Federal Communications Commission