DeLeón Tequila DeLeón Tequila DeLeón Tequila is a brand of the alcoholic beverage tequila. It is certified as 100% blue weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception. DeLeón Tequila was founded by Brent Hocking in 2008. It was first introduced to the US market on Cinco de Mayo, 2009. DeLeón Tequila does not use any of the four allowable chemicals permitted by the CRT ("Consejo Regulador Del Tequila"). Glycerin, sucrose, oak
Tequila gained international attention for insisting that "there cannot be tequila where there are no agaves!" His efforts led to the practice that real tequila can come only from the State of Jalisco. Although some tequilas have remained as family-owned brands, most well-known tequila brands are owned by large multinational corporations. However, over 100 distilleries make over 900 brands of tequila in Mexico and over 2,000 brand names have been registered (2009 statistics). Due to this, each bottle of tequila contains a serial number (NOM) depicting in which distillery the tequila was produced. Because only so many distilleries are used, multiple