Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Berne thaler Berne thaler The "Thaler" was the currency of the Swiss canton of Bern until 1798. It was subdivided into 40 "Batzen", each of 4 "Kreuzer". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Berne Frank in the canton of Bern, and by the Vaud franc in the canton of Vaud. In the late 18th century, billon coins were issued in denominations of and 1 Kreuzer, and 1 Batzen, together with silver 10 and 20 Kreuzer, , and 1 Thaler, and gold , 1 and 2 "Duplone". The Kreuzer coins