Cheek kissing cheeks. Depending on country and situation, the number of kisses is usually one, two, three or four. Hand-shaking or hugging may also take place. Cheek kissing is used in many cultures with slightly varying meaning and gesture. For example, cheek kissing may or may not be associated with a hug. The appropriate social context for use can vary greatly from one country to the other, though the gesture might look similar. In cultures and situations where cheek kissing is the social norm, the failure or refusal to give or accept a kiss is commonly taken as an indicator of antipathy
Cheek kissing introduced for the first time. A man and a woman could cheek kiss each other for greeting without sexual connotations only if they are good friends or depending on the circle, the setting, and the location like in big cities. Cheek kissing in Iran is relatively common between friends and family. Cheek kissing between individuals of the same sex is considered normal. However, cheek kissing between male and female in public is considered to be a punishable crime by the government, but it is known to occur among some young Iranians. In 2014, Leila Hatami, a famous Iranian actress, kissed