Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Richard Thaler writes papers that are full of common sense." Since 1991, Thaler is also the co-director of the National Bureau of Economic Research Behavioral Economics Project. Thaler was also involved in the establishment of the Behavioural Insights Team, originally part of the British Government's Cabinet Office but is now a limited company. Thaler made a cameo appearance as himself in the 2015 movie "The Big Short", which was about the credit and housing bubble collapse that led to the 2008 global financial crisis. During one of the film's expository scenes he helped pop star Selena Gomez explain the 'hot hand fallacy,'