Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Best Selling Secrets romance within the office and household, while in the midst of Wong Ka-Nam watching over her son. 40th TVB Anniversary Awards (2007) 41st TVB Anniversary Awards (2008) Best Selling Secrets Best Selling Secrets (Traditional Chinese: ) is a TVB modern sitcom series broadcast from March 2007 to August 2008. The sitcom is about office politics in an advertisement company, as well as family and romantic relationships amongst the characters. Wong Ka-Nam (Esther Kwan) disappeared to the United States, leaving behind her son and husband in Hong Kong. When her husband dies in an airplane accident looking for her, Wong Ka-Nam's