Tontine Group what is a commodity market," she said. "In other countries there is no market leader because manufacturers tended to stay in their local areas." As the company is well known, it is referenced in jokes. For example, an Australian legal newsletter said of an alleged swindler who padded his timesheets "that at one stage pillow makers Tontine were said to be interested in sponsoring him." Duvets in Australia are known by the genericized trademark "Doona"; the brand name is owned by the Tontine Group. The brand name was acquired by Tontine in 1991 when Pacific Dunlop took over the Northern
Generic trademark Generic trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, due to its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder. The process of a product's name becoming genericized is known as genericide. A trademark is said to become "genericized" when it begins as a distinctive product identifier but changes in meaning to become generic. This typically happens when the products or services with which the trademark is associated have