Tata Starbucks purchase the beverage based on January 2016 prices. The index published by US-based consumer research firm ValuePenguin found that a tall hot latte cost US$7.99 in India, far higher than the $2.75 it costs in the cheapest country, the United States, but much lower than the $12.32 in the most expensive country, Russia. As of October 2018, Starbucks operates 126 outlets in 10 cities of India. The 100th store came up at Kamala Mills in Mumbai. The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced
Starbucks website is powered by Salesforce.com software. In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea. In 2009, Starbucks began beta testing its mobile app for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks. Starbucks released its complete mobile platform on January 11, 2011. On November 14, 2012, Starbucks announced the purchase of