Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
It Was Written did, too." Matisyahu stated that after listening to "It Was Written", "I connected with hip-hop, the hardness of it, the driving beat. It’s music with space, that has gaps in every little thing that happens." While "It Was Written" earned a more favorable reputation among critics since its initial mixed reception, Nas's subsequent releases have continued to be weighed against his critically acclaimed "Illmatic", despite all of them outselling his debut. Against this standard, they have often been critically deemed as mediocre follow-ups. "It Was Written" was the first of Nas's albums to have been labeled as 'selling out' by