Libertarian paternalism way that will make choosers better off, as judged by themselves" (p. 5); note and consider, the concept paternalism specifically requires a restriction of choice. It is libertarian in the sense that it aims to ensure that "people should be free to opt out of specified arrangements if they choose to do so" (p. 1161). The possibility to opt-out is said to "preserve freedom of choice" (p. 1182). Thaler and Sunstein published "Nudge", a book-length defense of this political doctrine, in 2008 (new edition 2009). Libertarian paternalism is similar to asymmetric paternalism, which refers to policies designed to help people
Linda Kaplan Thaler at CCNY, earning a BS in psychology and later a Master of Music from the same institution. She is a member of the Phi Beta Kappa honors society. Kaplan Thaler served as chairman of Publicis New York until 2016. Previously, she was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997. Prior to founding the Kaplan Thaler Group, she spent 17 years at J. Walter Thompson where she was a Senior Vice President, then went to Wells Rich Greene as Executive Vice President and Executive Creative Director. She has also worked on several political