Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
It Was Written not ready for the more prophetic themes of "Nastradamus", as it only sold 232,000 copies by its first week (less than half of "I Am…"s first-week figures). By 2001, "Illmatic" and "It Was Written" were both selling at a rate of over 3,000 copies a week, while "Nastradamus" was earning an average of little more than 2,000 copies a week, despite its relative newness. Both "I Am…" and "Nastradamus" received further criticism for their commercially oriented sound. Reflecting this widespread perception in the hip hop community and adding to his ongoing feud with Jay-Z at the time, Jay-Z mocked him