Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
It Was Written and Jim Farber of the "New York Daily News" named it the sixth best album of 1996. German-based magazine "Spex" ranked it number four on its "End of Year" list, while the UK-based magazine "The Face" named it the twenty-fourth best album of 1996. "If I Ruled the World (Imagine That)" was ranked number 29 on "NME"<nowiki>'</nowiki>s Singles of the Year list, and number 20 on "The Village Voice"s Pazz & Jop critics' poll. It was nominated for a Grammy Award for Best Rap Solo Performance in 1997. Since its release, "It Was Written" remains Nas' best-selling release to date.