Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Geneva thaler Geneva thaler The thaler was the currency of the Geneva until 1798 (except briefly between 1794 and 1795) and between 1813 and 1839. It was subdivided into 12¾ "florins", each of 12 "sols", with the sol divided into 12 "deniers". The thaler was the currency of the Republic of Geneva until 1794, when it was replaced by the "genevoise". The genevoise only circulated until the next year, when the thaler was reinstated as the Republic's currency. In 1798, Geneva was annexed by France and the French franc replaced the thaler. After regaining independence from France in 1813 and joining the