Cheek kissing cheeks. Depending on country and situation, the number of kisses is usually one, two, three or four. Hand-shaking or hugging may also take place. Cheek kissing is used in many cultures with slightly varying meaning and gesture. For example, cheek kissing may or may not be associated with a hug. The appropriate social context for use can vary greatly from one country to the other, though the gesture might look similar. In cultures and situations where cheek kissing is the social norm, the failure or refusal to give or accept a kiss is commonly taken as an indicator of antipathy
Cheek kissing Cone countries of Argentina, Chile and Uruguay it is common (almost standard) between male friends to kiss "a la italiana", i.e. football players kiss each other to congratulate or to greet. As in Southern Europe, in Argentina and Uruguay men kissing men is common but it varies depending on the region, occasion and even on the family. Cheek kissing is a standard greeting throughout Southern Europe between friends or acquaintances, but less common in professional settings. In general, men and women will kiss the opposite sex, and women will kiss women. Men kissing men varies depending on the country and