The Nightmare Before Christmas undertaken an extensive marketing campaign of these characters across many media. Since 2001, Disneyland has held a seasonal "Nightmare Before Christmas" theme for its Haunted Mansion Holiday attraction. The attraction, an overlay of the park's Haunted Mansion, features characters, decorations and music from the film. In addition to Mickey's Not-So-Scary Halloween Party and Mickey's Halloween Party featuring the film's characters, Jack Skellington, Sally, Pajama Jack, and the Mayor have been made into Bendies figures, while Jack and Sally even appear in fine art. Moreover, Sally has been made into an action figure and a Halloween costume. A Jack Skellington figurine
Tim Burton of the film helped establish Burton as a profitable director, and it proved to be a huge influence on future superhero films, which eschewed the bright, all-American heroism of Richard Donner's "Superman" for a grimmer, more realistic look and characters with more psychological depth. It also became a major inspiration for the successful 1990s cartoon "", in as much as the darkness of the picture and its sequel allowed for a darker Batman on television. Burton claimed that the graphic novel "" was a major influence on his film adaptation of "Batman": I was never a giant comic book fan,