7 Up can still be found in several Southeast Asian countries such as Singapore. 7 Up Free: 7 Up Free is sold in Iceland, UK, Ireland, Spain, Norway, Argentina, Finland, UAE, Uruguay, Pakistan, and the Netherlands. It contains no caffeine, sugar, colorings, or preservatives, and is marketed as "Natural Lemon and Lime Flavour" similar to the "100% natural" American version. It contains a combination of artificial sugars, and for eight years was the only variety on the Norwegian market. The lack of the usual light or zero-label is confusing to Norwegian consumers, who often buy it not knowing they are buying a
7 Up the 2000s, and then discontinued 7 Up Yerbabuena: Available for a limited time only in Colombia in 2013 In the 1970s and 1980s, Geoffrey Holder appeared in television ads as part of 7 Up's "Uncola" ad campaign, designed to highlight differences between 7 Up and other soft drinks on the market with cola flavoring. In the ads, Geoffrey holds a pair of cola nuts in one hand and a lemon & lime (used to flavor 7 Up) in the other hand and describes them as "Uncola nuts." The television cartoon character Fido Dido was used as a mascot from the