Pandora's box – a blessing – doing among them? This objection leads some to render "elpis" as the expectation of evil, which would make the myth's tone somewhat optimistic: although mankind is troubled by all the evils in the world, at least we are spared the continual expectation of evil, which would make life unbearable. The optimistic reading of the myth is expressed by M. L. West. "Elpis" takes the more common meaning of expectant hope. And while the jar served as a prison for the evils that escaped, it thereafter serves as a residence for Hope. West explains, "It would be
Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,