Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Poinsettia is called "bent el consul", "the consul's daughter", referring to the U.S. ambassador Joel Poinsett. There are over 100 cultivated varieties of poinsettia. In areas outside its natural environment, it is commonly grown as an indoor plant where it prefers good morning sun, then shade in the hotter part of the day. Contrary to popular belief, flowering poinsettias can be kept outside, even during winter, as long as they are kept frost-free. It is widely grown and very popular in subtropical climates such as Australia, Rwanda and Malta. The plant requires a daily period of uninterrupted long, dark nights followed