Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Cass Sunstein Sunstein on September 10, 2009 in a 57–40 vote. In his research on risk regulation, Sunstein is known for developing, together with Timur Kuran, the concept of availability cascades, wherein popular discussion of an idea is self-feeding and causes individuals to over weigh its importance. Sunstein's books include "After the Rights Revolution" (1990), "The Partial Constitution" (1993), "Democracy and the Problem of Free Speech" (1993), "Legal Reasoning and Political Conflict" (1996), "Free Markets and Social Justice" (1997), "One Case at a Time" (1999), "Risk and Reason" (2002), "Why Societies Need Dissent" (2003), "Laws of Fear: Beyond the Precautionary Principle" (2005),