Garuda Indonesia with Premier League club Liverpool FC. The agreement gives Garuda Indonesia the right to be the Official Partner of Liverpool Football Club and the Official Global Airline Partner of Liverpool Football Club. In addition, a six-minute advertisement video of Garuda Indonesia will be broadcast during matches held at the Liverpool FC home ground, Anfield, for the 2012-2014 season. For most of modern Indonesian history, Garuda Indonesia has dominated the Indonesian air travel market share. However, started in 2000, Lion Air started to grow and become a serious rival in domestic air travel in Indonesia. By mid 2015, Lion Air rules
Garuda Indonesia logo: a triangle stylized eagle-like Garuda with red and white shield. The logo was painted on the vertical stabilizer of Garuda's fleet from 1961 to 1969. In the 1970s, a logotype with a unique font replaced the triangular eagle as Garuda's corporate identity, along with a new color scheme consisting of a red and orange "hockey stick" line running along the aircraft's windows and vertical stabilizer. This livery used from 1969 to 1985. In 1985, Garuda underwent a complete branding makeover, changing its name into "Garuda Indonesia" along with its color scheme, logo and logotype. The new branding and livery