Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (TV series) who came to play at the shop, and were collected by their (unseen) parents at the end of the day, implying the episodes were set after school, during school holidays or at weekends. Most episodes had a moral message, which was conveyed with a Noddy story, usually told by Kate using the Noddy dolls in the shop, which the viewer saw as recycled animation from earlier Noddy cartoons. The moral message was also a theme in a song sung by the shop's population of anthropomorphic toys. There was sometimes a second song, usually a re enactment of a popular folk