Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Thaler Mary, was portrayed on the coin along with the Bohemian lion. Similar coins began to be minted in neighbouring valleys rich in silver deposits, each named after the particular 'thal' or valley from which the silver was extracted. There were soon so many of them that these silver coins began to be known more widely as 'thaler' in German and 'tolar' in the Czech language. From these earliest 'thaler' developed the new thaler – the coin that the Holy Roman Empire had been looking to create as a standard for trade between the regions of Europe. The original Joachimsthaler Guldengroschen