Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Mike Thaler cartoon which he submitted to "Harper's Bazaar" called "The Fallen Star". It was published in the December 1960 issue. In December 1960, Thaler was asked to submit a manuscript for a children's book to Ursula Nordstrom, an editor at Harper and Brothers, after she read "The Fallen Star." Nordstrom decided to publish his manuscript, called "Magic Boy", in 1961. This was his first published book. Nordstrom selected three of Thaler's manuscripts to publish in 1962 and 1963: "The Clown’s Smile, Penny Pencil" and "Moon Boy". All were illustrated by Thaler. For 28 years, from 1961 to 1989, 76 books by