Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
It Was Written not ready for the more prophetic themes of "Nastradamus", as it only sold 232,000 copies by its first week (less than half of "I Am…"s first-week figures). By 2001, "Illmatic" and "It Was Written" were both selling at a rate of over 3,000 copies a week, while "Nastradamus" was earning an average of little more than 2,000 copies a week, despite its relative newness. Both "I Am…" and "Nastradamus" received further criticism for their commercially oriented sound. Reflecting this widespread perception in the hip hop community and adding to his ongoing feud with Jay-Z at the time, Jay-Z mocked him