Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Mike Thaler Thaler were published, including 37 riddle books illustrated by the author, who was dubbed “America’s Riddle King” by the Arizona Republic newspaper. In 1981, an editor at Avon Books, Jean Feiwel, paired Thaler with Jared Lee to illustrate Thaler’s latest manuscript, "A Hippopotamus Ate the Teacher." This partnership would eventually produce over 100 books. Thaler also collaborated with many illustrators, producing the following works: Between 1971 and 1973, Thaler met with PBS Electric Company Television Animation Director, Edith Zornow, to present an idea for a new series called "The Adventures of Letterman". The show premiered during season two, animated by