Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Basel thaler , 1 and 2 Thaler coins, with Thaler only struck between 1764 and 1766. In the late 18th century, the canton issued billon coins for , 1 and 3 Batzen, silver pieces of , , and 1 Thaler, and gold "Duplone" and 1 and 2 "Gulden". The "Bistum" (Bishopric) issued silver Thaler for the first time in 1596. Bishop Wilhelm Rinck von Baldenstein (1608–1628) issued Thaler in 1623, Thaler in 1625 and 1 Thaler in 1624 and 1625. Bishop Johann Konrad II (1705–1737) issued Thaler in 1717 and 1 Thaler in 1716. These were the last Thaler-denominated coins issued by