Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Written By Written By Written By () is a 2009 Hong Kong fantasy drama film co-written, produced, and directed by Wai Ka-Fai, and starring Lau Ching-Wan and Kelly Lin. Lau plays a lawyer who is killed in an accident, leaving behind his wife, daughter, and son. He is resurrected as a character in his daughter's novel, where he finds himself a grieving husband who lost his family and his sight during a car accident, living in an alternate reality. The film premiered at the New York Asian Film Festival in June 2009, and was released theatrically in Hong Kong on 10 July