Tata Starbucks the Indian market in 2007. Starbucks did not cite any reason for the withdrawal. On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks opened its first roasting and packaging plant to supply its Indian outlets in Coorg, Karnataka in 2013. Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place. Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year,
Starbucks website is powered by Salesforce.com software. In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea. In 2009, Starbucks began beta testing its mobile app for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks. Starbucks released its complete mobile platform on January 11, 2011. On November 14, 2012, Starbucks announced the purchase of