The Mind Is a Terrible Thing to Taste for the album. Bill Rieflin and Chris Connelly instead attributed the album's sound to the band's interest in technology. For pre-production, Rieflin said he and Barker watched films for a month, sampling anything that caught their interest. Instead of writing music, they all improvised individually, rarely collaborating with each other. Connelly compared it to exquisite corpse, a Surrealist technique in which an artistic work is created collaboratively without any of the participants having knowledge of the others' contribution. Rieflin cited "So What" as the only track to feature two musicians in the studio at the same time. After playing with
We answer to a higher authority answer to the higher authority himself for producing inferior products that didn't match the quality of those manufactured by Hebrew National. A 1997 campaign developed by New York City firm Grey Advertising featured Robert Klein as an all-knowing hot dog vendor with an ethereally shiny cart, purveying both hot dogs and words of deep wisdom. The campaign, played on the nostalgia for the company's earlier television advertisements with a touch of humor. In various spots in the campaign, a single man is guided to his future wife, the finder of a bag full of money is told to return the