Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Zürich thaler Zürich thaler The Thaler was the currency of Zürich until 1798. It was subdivided into 2 "Gulden", each of 36 "Schillinge", with the Schilling divided into 4 "Rappen" or 12 "Haller". It was replaced by the Frank of the Helvetian Republic in 1798. This was, in turn, replaced by the Zürich Frank. The thaler was worth of a Cologne mark. Thalers, with "Doppelthalers" and "halbe Thalers", were minted in Zürich first in the 16th century. First dated coins are Guldiners minted in 1512. In the late 18th century, silver coins were issued in denominations of 5 and 20 Schillinge, and