Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Best Word Book Ever Best Word Book Ever Best Word Book Ever by Richard Scarry was published in 1963 and became a best-selling children's book. Scarry had been illustrating children's books since 1950, but this was his first as both author and illustrator. The book also marked the beginning of the author's work on the "Best Ever" series. The original edition contains over 1,400 labelled pictures and the book has sold over seven million copies in 12 years. The word book is designed to entertain children while teaching them words and numbers. It is divided into subjects on each pair of pages. Subjects range