Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Mike Thaler country as one of the authors for the Jello Reading Rocket program for one year. In 1989, a picture book called "The Teacher From the Black Lagoon™", written by Thaler and illustrated by Jared Lee, was published by Dodd, Mead & Company, Little Brown & Company, and Scholastic. From 1989–2007, The Black Lagoon™ picture book series adds 20 more titles, with 3 of the titles receiving International Reading Children's Choice Awards: "The Cafeteria Lady (1992), The Music Teacher"(2001) & "The Custodian"(2002). In 2002, Scholastic released the first Black Lagoon™ Chapter book, "The Class Trip from the Black Lagoon". Between 2002