Tequila Volcano Tequila, Jalisco benefits greatly from the Tequila Volcano. When the volcano erupted, lava flowed where the town is located today and left enriched soils where blue agave can strive. Blue agave is the main ingredient for Mexico’s National drink, tequila. Agave is the dominant agriculture in Tequila, Jalisco; "roughly one-fourth of all inhabitants of Tequila work in the fields and at least another 1,200 work distilling, bottling, packaging, or promoting tequila." Tequila Volcano Standing at a height of 2,920 meters (9,580 feet) above sea level, the Tequila Volcano, or "Volcán de Tequila" is a Stratovolcano located near Tequila, Jalisco, in
Tequila Herradura Part of the legal problems stemmed from the sale of shares to non-Mexican entities. In 2004, Herradura bought back foreign owned shares, making the company 100% Mexican owned again. At this time, the company controlled thirty percent of the Mexican tequila markets behind Jose Cuervo’s forty percent share. However, in 2007 all assets of the company were sold for $USD 776 million to the US-based company Brown-Forman, which produces other alcoholic beverages such as Jack Daniel's, Southern Comfort, Finlandia Vodka and Korbel California Champagne. That same year Herradura was named "best distillery of 2007" by Wine Enthusiast Magazine . Since