Orient Middle East or the Far East. The term Oriental is often used to describe objects from the Orient. However, given its Eurocentric connotations and shifting, inaccurate definition through the ages, it is generally considered offensive as a label for people from Asia. The term "Orient" derives from the Latin word "oriens" meaning "east" (lit. "rising" < "orior" " rise"). The use of the word for "rising" to refer to the east (where the sun rises) has analogs from many languages: compare the terms "Levant" (< French "levant" "rising"), "Vostok" (< Russian "voskhod" "sunrise"), "Anatolia" (< Greek "anatole"), "mizrahi" in Hebrew
Asia word "asa" meaning east. This may be contrasted to a similar etymology proposed for "Europe", as being from Akkadian "erēbu(m)" 'to enter' or 'set' (of the sun). T.R. Reid supports this alternative etymology, noting that the ancient Greek name must have derived from "asu", meaning 'east' in Assyrian ("ereb" for "Europe" meaning 'west'). The ideas of "Occidental" (form Latin "Occidens" 'setting') and "Oriental" (from Latin "Oriens" for 'rising') are also European invention, synonymous with "Western" and "Eastern". Reid further emphasizes that it explains the Western point of view of placing all the peoples and cultures of Asia into a single