Misbehaving (book) Misbehaving (book) Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for economics in 2017. The book builds on Thaler's work as a Behavioral Economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the
Mike Thaler Thaler were published, including 37 riddle books illustrated by the author, who was dubbed “America’s Riddle King” by the Arizona Republic newspaper. In 1981, an editor at Avon Books, Jean Feiwel, paired Thaler with Jared Lee to illustrate Thaler’s latest manuscript, "A Hippopotamus Ate the Teacher." This partnership would eventually produce over 100 books. Thaler also collaborated with many illustrators, producing the following works: Between 1971 and 1973, Thaler met with PBS Electric Company Television Animation Director, Edith Zornow, to present an idea for a new series called "The Adventures of Letterman". The show premiered during season two, animated by