Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Zoran Thaler Zoran Thaler Zoran Thaler (born ) is a Slovenian politician and businessman. He is a former Slovenian Foreign Minister and a former Member of European Parliament. He was born in Kranj in former Yugoslavia (now in Slovenia). He graduated from political science at the Faculty of Social Sciences of the University of Ljubljana. He started his political career in the Alliance of the Socialist Youth of Slovenia (ZSMS), the largely autonomous youth and student organisation, many times in opposition to the League of Communists of Slovenia. In the first free elections in Slovenia, he was elected to the Slovenian Parliament