Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Poinsettia by bright sunny days for around two months in autumn in order to encourage it to develop colored bracts. Any incidental light during these nights (from a nearby television set, from under a door frame, even from passing cars or street lights) hampers bract production. Commercial production of poinsettia has been done by placing them inside a greenhouse and covering the latter completely to imitate the natural biological situation. To produce extra axillary buds that are necessary for plants containing multiple flowers, a phytoplasma infection—whose symptoms include the proliferation of axillary buds—is used. The discovery of the role phytoplasmas play