Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Mike Thaler cartoon which he submitted to "Harper's Bazaar" called "The Fallen Star". It was published in the December 1960 issue. In December 1960, Thaler was asked to submit a manuscript for a children's book to Ursula Nordstrom, an editor at Harper and Brothers, after she read "The Fallen Star." Nordstrom decided to publish his manuscript, called "Magic Boy", in 1961. This was his first published book. Nordstrom selected three of Thaler's manuscripts to publish in 1962 and 1963: "The Clown’s Smile, Penny Pencil" and "Moon Boy". All were illustrated by Thaler. For 28 years, from 1961 to 1989, 76 books by