Arette (tequila) Eduardo is also a former Mayor of the town of Tequila and is the current president of the National Chamber for the Tequila Industry (CNIT). Arette's El Llano distillery operates in the original building where the Orendain family history of Tequila production began in the early 1900s. El Llano was rebuilt in 1978 and today's Arette Tequila was created in 1986. It is located in the Tequila city center and is a focal point of its history. Arette Tequila is only made from 100% Estate Agave. The Orendain brothers have always prioritized quality over quantity—they follow their grandfather’s footsteps by
Azul Tequila the finest tequilas and calls it "Azul Tequila". With an approximate cost of $5,000,000 United States dollars, this production was praised by the critics, but was not a great success with the Mexican audience although it was in Europe, Asia, Malaysia, and Thailand. One of the reasons for its lower rating was that it was broadcast at the same time as "El privilegio de amar", the most successful telenovela of rival network Televisa that year. This was the first telenovela for Ursula Pratts with TV Azteca, and also the first in 10 years after "Monte Calvario" in 1988. Azul Tequila