Tata Starbucks Tata Starbucks TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded "Starbucks "A Tata Alliance"". In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance". Starbucks had previously attempted to enter
International joint venture fading out because of the practical difficulties in picking a proper partner, management, technology transfer profit sharing and soon. There are two main types of IJV in China: "Equity Joint Ventures" and "Cooperative Joint Ventures". An equity joint venture is a partnership between an overseas and a Chinese individual, enterprises or financial organizations approved by the Chinese government. Companies in an equity joint venture share both mutual rewards, risks and losses according to the ratio of investment. A minimum of 25% the capital must be contributed by the foreign partners, and no minimum investment for the Chinese partners. A joint