Behavioral economics nudge is a microtargetted design geared towards a specific group of people, irrespective of the scale of intended intervention. In 2008, Richard Thaler and Cass Sunstein's book "Nudge: Improving Decisions About Health, Wealth, and Happiness" brought nudge theory to prominence. It also gained a following among US and UK politicians, in the private sector and in public health. The authors refer to influencing behaviour without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as: In this form, drawing on behavioral economics, the nudge is more generally applied to influence behaviour. One of
Daniel B. Klein by Cass Sunstein and Richard Thaler, as oxymoronic. He argued against what he perceived as an overly loose and weak definition of libertarianism on the grounds that Thaler and Sunstein made no meaningful distinction between liberty and coercion. In failing to define the concepts of liberty and coercion as fundamentally dissimilar processes. Libertarian paternalism uses a hyperrational behavior model of human nature as a definition for libertarianism, and neglects alternative definitions such as those advanced by Adam Smith and F.A. Hayek. Daniel B. Klein Daniel Bruce Klein (born January 16, 1962) is an American professor of economics at George Mason