Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Mike Thaler "Schmoe White and the Seven Dorfs" and "Cinderella Bigfoot" and #1 pick by USA Today) Cincinnati Enquirer commentator, Sara Pearce, dubs Thaler and Jared Lee "The court jesters of children's literature”.</ref> Cincinnati Enquirer, March 18, 1997, Sara Pearce, review of titles in the "Happily Ever After" series, p. C5.</ref> "Heaven and Mirth": Thaler worked with illustrator Dennis Adler on a ten book series called "Heaven and Mirth" published by Cook Communications Ministries. (2000–2001) "Tales From the Back Pew:" Zondervan Publishing releases a 10 book series called "Tales from the Back Pew" written by Thaler and illustrated by Jared Lee. (2009–2010)