Aloha Tower Marketplace Aloha Tower Marketplace The Aloha Tower Marketplace is a waterfront shopping center in Honolulu, Hawaii. Located at the Honolulu Harbor, the Aloha Tower Marketplace includes several national historic landmarks including the Aloha Tower, Falls of Clyde and Hawaii Maritime Center. Aloha Tower Marketplace was completed in 1994 as part of a Honolulu Harbor commercial revitalization project. It was acquired by Aloha Tower LP in 1998. In 2002, the Marketplace filed for bankruptcy. It had been operating at a loss because of its distance from other tourist areas, lack of parking, and mismanagement. The bankruptcy led to the reorganization of shops
Aloha shirt instead, Aloha Attire is seen as the happy medium between excessive formality and casual wear (i.e., business casual). "Aloha Friday", a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote Aloha shirts. Although it is not uncommon to see professional women participating in Aloha Friday, it is more common to see men dressing this way. According to "The Honolulu Advertiser"'s advertisement of June 28, 1935, the Aloha Shirt was first sold at "Musashi-ya shoten" in Honolulu, was preceded as "Musashi-ya", established by Japanese immigrant Chōtarō