Nudge (book) nudge?" Nudge (book) Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. "The Guardian" described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within." It was named one of the best books of 2008 by "The Economist". One of the main justifications for
Richard Thaler Thaler was offered a position at the University of Chicago's Booth School of Business in 1995, where he has taught ever since. Thaler has written a number of books intended for a lay reader on the subject of behavioral economics, including "Quasi-rational Economics" and "The Winner's Curse", the latter of which contains many of his "Anomalies" columns revised and adapted for a popular audience. One of his recurring themes is that market-based approaches are incomplete: he is quoted as saying, "conventional economics assumes that people are highly-rational—super-rational—and unemotional. They can calculate like a computer and have no self-control problems." Thaler