Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Alcoholic drink from about 8% ABV to more than 20%. The defining characteristic of mead is that the majority of the drink's fermentable sugar is derived from honey. Pulque is the Mesoamerican fermented drink made from the "honey water" of maguey cacti. The drink distilled from pulque is tequila or mescal. Wine is a fermented beverage produced from grapes and sometimes other fruits. Wine involves a longer fermentation process than beer and a long aging process (months or years), resulting in an alcohol content of 9%–16% ABV. "Fruit wines" are made from fruits other than grapes, such as plums, cherries, or apples.