Choice architecture autonomy. The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions about Health, Wealth, and Happiness". Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to "nudge" individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism. Behavioral scientists have grouped
Mike Thaler "Schmoe White and the Seven Dorfs" and "Cinderella Bigfoot" and #1 pick by USA Today) Cincinnati Enquirer commentator, Sara Pearce, dubs Thaler and Jared Lee "The court jesters of children's literature”.</ref> Cincinnati Enquirer, March 18, 1997, Sara Pearce, review of titles in the "Happily Ever After" series, p. C5.</ref> "Heaven and Mirth": Thaler worked with illustrator Dennis Adler on a ten book series called "Heaven and Mirth" published by Cook Communications Ministries. (2000–2001) "Tales From the Back Pew:" Zondervan Publishing releases a 10 book series called "Tales from the Back Pew" written by Thaler and illustrated by Jared Lee. (2009–2010)