Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (TV series) antique shop, the NODDY Shop (this stood for "Notions, Oddities, Doodads and Delights of Yesterday"). His catchphrases included "What in tarnation?!" and "Great Neptune's Ghost!", usually whenever he was excited about something. It also starred Jayne Eastwood as his scatter brained sister, Agatha Flugelschmidt, who runs a hat shop next door to the Noddy shop. One of her catchphrases included "Oh, pish posh!", usually whenever she disagreed with something that someone else said. The stories in "The Noddy Shop" mainly centred on three children, Noah's grandchildren, Kate and Truman, and a friend of Kate's named Daniel Johnson, shortened to D.J.,