Cass Sunstein book before his confirmation as administrator of the Office of Information and Regulatory Affairs in order to receive Senate confirmation. Asked by Rudy Takala if Sunstein's views nonetheless persisted in the Obama administration, U.S. Federal Communications Commission Commissioner Michael O'Rielly eluded the question, answering, "Everybody needs a nudge, right?" Sunstein co-authored "Nudge: Improving Decisions about Health, Wealth, and Happiness" (Yale University Press, 2008) with economist Richard Thaler of the University of Chicago. "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. Thaler and Sunstein argue that People often make poor choices –
Linda Kaplan Thaler at CCNY, earning a BS in psychology and later a Master of Music from the same institution. She is a member of the Phi Beta Kappa honors society. Kaplan Thaler served as chairman of Publicis New York until 2016. Previously, she was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997. Prior to founding the Kaplan Thaler Group, she spent 17 years at J. Walter Thompson where she was a Senior Vice President, then went to Wells Rich Greene as Executive Vice President and Executive Creative Director. She has also worked on several political