7 Up Up's bottle) in a clear bottle. And while 7 Up has a fairly standard lemon-lime flavor, the "citrus" flavor of dnL is that of lime-lemon, (primarily lime flavored with a hint of lemon). 7 Up Citrus Splash: Available in Canada from Pepsico, citrus and lemon-lime. 7 Up Lemon Squeeze: Available in Canada from Pepsico, similar to Sierra Mist Lemon Squeeze 7 Up Tropical: Available in France from Pepsico 7 Up Tropical Splash: Available in Canada from Pepsico in the early 2000s. 7 Up Plus: 7 Up Plus was a family of fruit-flavored soft drinks, produced by Cadbury-Schweppes. Touted as a
7 Up short time in 1988 as a spice-flavored beverage, similar to Vernor's Ginger Ale. Though 7 Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine), 7 Up Gold included caffeine as an ingredient. It was introduced by 7 Up in the hopes of capturing 1% of the cola market, which at the time was $26.6 billion. However, it only captured 0.1% of the market because people were confused by 7 Up marketing a dark-colored soft drink with caffeine, so it was discontinued. The 7 Up Gold recipe was actually an unused Dr Pepper invention. 7