Poinsettia seedling to branch, resulting in a bushier plant. In the late 1980s, university researcher John Dole discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market. The poinsettia has been cultivated in Egypt since the 1860s, when it was brought from Mexico during the Egyptian campaign. It
Poinsettia in the growth of axillary buds is credited to Ing-Ming Lee of the USDA Agricultural Research Service. Poinsettias are susceptible to several diseases, mostly fungal, but also bacterial and parasitic. In the United States and perhaps elsewhere, there is a common misconception that the poinsettia is highly toxic. This misconception was spread by a 1919 urban legend of a two-year-old child dying after consuming a poinsettia leaf. While the sap and latex of many plants of the spurge genus are indeed toxic, the poinsettia's toxicity is relatively mild. Its latex can cause an allergic reaction in sensitive individuals. It is