Reykjavík Reykjavík Reykjavík ( ; ) is the capital and largest city of Iceland. It is located in southwestern Iceland, on the southern shore of Faxa Bay. Its latitude is 64°08' N, making it the world's northernmost capital of a sovereign state. With a population of around 123,300 (and over 216,940 in the Capital Region), it is the heart of Iceland's cultural, economic and governmental activity, and is a popular tourist destination. Reykjavík is believed to be the location of the first permanent settlement in Iceland, which, according to Ingólfr Arnarson, was established in AD 874. Until the 19th century, there
N. W. Ayer & Son by 21-year-old Francis Wayland Ayer, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency. In 1884, Ayer expanded into the advertising business. Ayer styled itself the oldest advertising firm in the U.S. In 1892, artists and writers began working in groups known as creative teams. Eventually Ayer became responsible for some of the most recognized slogans in advertising history. Gerold M. Lauck was president