Richard Thaler is coauthor, with Cass Sunstein, of "Nudge: Improving Decisions About Health, Wealth, and Happiness" (Yale University Press, 2008). "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined
Cass Sunstein Sunstein on September 10, 2009 in a 57–40 vote. In his research on risk regulation, Sunstein is known for developing, together with Timur Kuran, the concept of availability cascades, wherein popular discussion of an idea is self-feeding and causes individuals to over weigh its importance. Sunstein's books include "After the Rights Revolution" (1990), "The Partial Constitution" (1993), "Democracy and the Problem of Free Speech" (1993), "Legal Reasoning and Political Conflict" (1996), "Free Markets and Social Justice" (1997), "One Case at a Time" (1999), "Risk and Reason" (2002), "Why Societies Need Dissent" (2003), "Laws of Fear: Beyond the Precautionary Principle" (2005),