Peter Wienk various advertising agencies and drawing studios including the Toonder Studios of Marten Toonder a famous Dutch illustrator. In 1947, he joined Reclamebureau Van Alfen (Advertising), where amongst others the Flipje character (funny fruit character of a well-known Dutch preserve manufacturer) was made by Eelco ten Harmsen van der Beek ('Harmsen van der Beek'). Beek had his own art studio and accepted an assignment in 1949 to illustrate a new story of children's author Enid Blyton: Noddy. This first appeared as a strip in an English newspaper, but proved so successful that soon after the first book was published: "Noddy Goes
Noddy (character) The total number is hard to count: the "Noddy Library" (Sampson Low) of two dozen titles, which became the "New Noddy Library" when revised, was just part of a big production in the 1950s, with "Big Noddy Books" of larger format, and strip books. There were numerous spin-offs, also. Widely differing estimates can be found. Sales of Noddy books are large, with an estimated 600,000 annual sales in France alone, and growing popularity in India, a large market for Blyton books. The Noddy character was formerly owned by Chorion, who sold the rights on to DreamWorks Classics (a part of