Cass Sunstein book before his confirmation as administrator of the Office of Information and Regulatory Affairs in order to receive Senate confirmation. Asked by Rudy Takala if Sunstein's views nonetheless persisted in the Obama administration, U.S. Federal Communications Commission Commissioner Michael O'Rielly eluded the question, answering, "Everybody needs a nudge, right?" Sunstein co-authored "Nudge: Improving Decisions about Health, Wealth, and Happiness" (Yale University Press, 2008) with economist Richard Thaler of the University of Chicago. "Nudge" discusses how public and private organizations can help people make better choices in their daily lives. Thaler and Sunstein argue that People often make poor choices –
Selling To Zebras Selling To Zebras Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably is a sales book written by Jeff Koser. In the methodology every sales prospect is quantified by scoring seven traits. The book won "USA Book News"' "Best Book" in the Business:Sales category. The book is featured in chapter one of "The Sales Gurus: Lessons from the Best Sales Books of All Time". With the help of his son, Jeff wrote the book based on his 30 years of sales experience as a sales rep, sales manager and sales executive