Aloha Tower Marketplace Aloha Tower Marketplace The Aloha Tower Marketplace is a waterfront shopping center in Honolulu, Hawaii. Located at the Honolulu Harbor, the Aloha Tower Marketplace includes several national historic landmarks including the Aloha Tower, Falls of Clyde and Hawaii Maritime Center. Aloha Tower Marketplace was completed in 1994 as part of a Honolulu Harbor commercial revitalization project. It was acquired by Aloha Tower LP in 1998. In 2002, the Marketplace filed for bankruptcy. It had been operating at a loss because of its distance from other tourist areas, lack of parking, and mismanagement. The bankruptcy led to the reorganization of shops
Aloha diminishes the terms original meaning and reduces it to the more superficial expression of "Good wishes". Anthropologist Francis Newton states that "Aloha is a complex and profound sentiment. Such emotions defy definition". Hawaiians believe the concept to be unique, with no English equivalent. Aloha Aloha (; ) is the Hawaiian word for love, affection, peace, compassion and mercy, that is commonly used as a simple greeting but has a deeper cultural and spiritual significance to native Hawaiians. A greeting of love and compassion; also means "to be in the presence of the divinity" or in the presence of ("alo") the