Twix Twix Twix is a chocolate bar made by Mars, Inc., consisting of a biscuit ("cookie" in North America) applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). Twix are packaged with two or four bars in a wrapper. Miniature and other variations of Twix bars are also available. The product was first produced in the United Kingdom in 1967, and introduced in the United States in 1979. Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international
Milky Way (chocolate bar) Caramel bar contains 250 calories in each 54 gram bar. In November 2012, a new print and digital advertising campaign was launched in the U.S. called "Sorry, I was Eating a Milky Way". This campaign portrays the comical aftermath of what happens after someone (off camera) was distracted due to eating a Milky Way bar. This campaign originated from the insight that eating a Milky Way bar is a slow and involved process due to its caramel, chocolate, and nougat. The bar's European version has no caramel topping, and consists of a nougat center that is considerably lighter than that