Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
Maestro Dobel Tequila for the tequila feature musician Perry Farrell, and Dobel has been a sponsor at the Lollapalooza music festival in Chicago, Illinois. Maestro Dobel Tequila Maestro Dobel Diamond Tequila is a blended tequila produced by Proximo Spirits. It is the first ever multi-aged clear tequila. Dobel was created by and named after Juan-Domingo "Dobel" Beckmann. Beckmann was the eleventh-generation leader of Jose Cuervo tequilas, in collaboration with master distillers ("Maestros") Marco Anguiano and Luis Yerenas. It was introduced in 2008. Dobel is a blend of reposado, añejo and extra añejo tequilas, aged one, two and three years, respectively, in European white