Cheek kissing cheeks. Depending on country and situation, the number of kisses is usually one, two, three or four. Hand-shaking or hugging may also take place. Cheek kissing is used in many cultures with slightly varying meaning and gesture. For example, cheek kissing may or may not be associated with a hug. The appropriate social context for use can vary greatly from one country to the other, though the gesture might look similar. In cultures and situations where cheek kissing is the social norm, the failure or refusal to give or accept a kiss is commonly taken as an indicator of antipathy
Cheek kissing between them. However, men kissing may occur in Spain as well particularly when congratulating close friends or relatives. Cheek to cheek and the kiss in the air are also very popular. Hugging is common between men and men and women and women; when the other is from the opposite sex, a kiss may be added. In Italy (especially in the South or the Center) it is common for men to kiss men, especially relatives or friends. In Spain, it is very common to kiss both cheeks (double kiss), man-woman and woman-woman only. In most South European countries, kissing is initiated