Nudge (book) way alongside Malcolm Gladwell's "Blink" (inferior social science, far breezier style) on the bestseller list". Elizabeth Kolbert writing for "The New Yorker" held reservations about some of the book's conclusions when she wrote that many of the suggestions in "Nudge" seem like good ideas, and even, as with “Save More Tomorrow,” practical ones. The whole project, though, as Thaler and Sunstein acknowledge, raises some pretty awkward questions. If the “nudgee” can’t be depended on to recognize his own best interests, why stop at a nudge? Why not offer a “push,” or perhaps even a “shove”? And if people can’t be
Selling To Zebras Selling To Zebras Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably is a sales book written by Jeff Koser. In the methodology every sales prospect is quantified by scoring seven traits. The book won "USA Book News"' "Best Book" in the Business:Sales category. The book is featured in chapter one of "The Sales Gurus: Lessons from the Best Sales Books of All Time". With the help of his son, Jeff wrote the book based on his 30 years of sales experience as a sales rep, sales manager and sales executive