Tequila, Jalisco and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a "Pueblo Mágico" (Magical Town) in 2003 by the Mexican federal government. Tequila has also been famous for being the prime setting in the successful Televisa telenovela "Destilando Amor", starring Angélica Rivera and Eduardo Yáñez. The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council. It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the
1800 Tequila a portion of land. Shortly thereafter, the production of tequila was banned, until 1795, when King Carlos IV lifted the ban. 1800 is widely known as the year in which tequila was first successfully aged in wood. Originally known as Cuervo 1800 Tequila, 1800 Tequila was launched in 1975 as a premium sipping tequila. The Silver, Añejo and Reposado labels were introduced in 2004. Since 2008, it has been distributed in the US by Proximo Spirits. That year, the Select Silver label was introduced, as the first and only 100 proof clear tequila. In 2006, 1800 introduced The Ultimate Margarita,