Creamware Staffordshire, according to one early historian, although this is disputed. The method involved first firing the ware to a biscuit state, and then glazing and re-firing it. Foremost of the pioneers of creamware in the Staffordshire Potteries was Thomas Whieldon. Although he has become popularly associated almost exclusively with tortoiseshell creamware, in fact he produced a wide variety of creamware. He first mentions ‘Cream Colour’ in 1749. The young Josiah Wedgwood was in partnership with Thomas Whieldon from 1754 to 1759 and after Wedgwood had left to set up independently at Ivy House, he immediately directed his efforts to the
American art pottery Arthur Dovey, who worked at Niloak, is often credited with inventing this swirl, but it may have been invented earlier in a different pottery altogether. There is no question that Niloak popularized the style, however, and apart from a three-year hiatus in the late 1910s, Niloak was successful until the Great Depression put sales into a slump. It struggled on for some years and went out of business in 1947. The J. B. Owens Pottery Company was founded in Roseville, Ohio, in 1885 by J. B. Owens. After moving to Zanesville, it produced art pottery from 1896 to around 1910,