What Are Words show "Stolthetsprisen", where the organisation awarded a prize to a disabled person for helping other people in the same situation to improve their way of living. Medina, as well as other artists performed at the show. Medina also performed the song during the President's Star Charity show in Singapore on 31 July 2011 to raise funds for the handicapped. In the wake of the 2011 Norway terrorist attacks, Medina was contacted by the family of Monica Iselin Didriksen, a victim of the massacre whose favorite song was "What Are Words," and was subsequently invited to Norway to sing at her
Business to many These companies receive exposure from word-of-mouth marketing (from consumers) and through various business channels (from other organizations). To add to that, while B2C offers a wider pool of customers, B2B customers are more loyal. This is because customers in B2B commerce most likely have contracts and/or other long-term agreements with the company. The switching costs are also somewhat higher in a B2B relationship, contributing to longer-lasting business-customer relations. What this means is a sustainable source of income to the company. With both B2B and B2C, B2M companies get increased brand awareness through multiple channels, resulting in a company establishing itself