History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
History of Italian fashion had begun exporting luxury fashion goods and handbags to other nations, including the United States. In the 1960s, the handbags produced by the designer Gucci drew the attention of celebrities such as Grace Kelly, Peter Sellers, Audrey Hepburn and the First Lady of the United States, Jackie Kennedy. Gucci's "GG" monogram logo became synonymous with Hollywood fashion. Jackie Kennedy developed a close friendship with the Italian designer Valentino Garavani, and wore his designs ever since 1965, including at her wedding to Aristotle Onassis. Florence was Italy's fashion capital in the 1950s and 1960s, and Milan in the 1970s and 1980s,