Criticism of Tesco firms, including Tesco and Asda, said they shared shoppers' "anger and outrage". Whitbread vowed to remedy the unacceptable situation on 26 February . The Food Standards Agency's (FSA) chief executive, Catherine Brown also said "it is unlikely we will ever know" how many unwittingly ate horse meat. On 22 May 2007 the BBC's "Whistleblower" programme showed undercover footage detailing breaches of food hygiene rules in a branch of Tesco. The Whistleblower reporter applied for a job following a tip-off from a former employee. Breaches included the sale of products after their sell-by date; allegations that the company illegally and sold
Value brands in the United Kingdom Value brands in the United Kingdom In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise. Tesco's value brand was originally launched in 1993 as "Tesco Value", with distinctive blue-and-white striped packaging. In April 2012 the range was rebranded as "Everyday Value", with new packaging and a revised product range which omitted artificial colours and flavours. The original Tesco Value brand had been launched in the midst