Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo users and posts. Registered users surpassed 100 million before March 2011. Since 23 March 2011, t.cn has been used as Sina Weibo's official URL shortening domain name in lieu of sinaurl.cn. On 7 April 2011, weibo.com replaced t.sina.com.cn as the new domain used by the website. Meanwhile, the official logo was also updated. In June 2011, Sina announced an English-language version of Sina Weibo would be developed and launched, where the contents would still be controlled by China's laws. On January 11, 2013, Weibo (a subsidiary of SINA Corporation) and Alibaba China (a subsidiary of Alibaba Group) signed a strategic