Acronym it. This has become such a problem that it is even evaluated at the level of medical academies such as the American Academy of Dermatology. Acronyms are often taught as mnemonic devices, for example in physics the colors of the visible spectrum are said to be "ROY G. BIV" ("red-orange-yellow-green-blue-indigo-violet"). They are also used as mental checklists, for example in aviation: "GUMPS", which is "Gas-Undercarriage-Mixture-Propeller-Seatbelts". Other examples of mnemonic acronyms are "CAN SLIM", and "PAVPANIC" as well as "PEMDAS". It is not uncommon for acronyms to be cited in a kind of false etymology, called a "folk etymology", for a
Mnemonic effect Mnemonic effect The mnemonic effect or mnemotechnic effect occurs when the viewer of an advertisement is persuaded in making a buying decision that is contradictory to the intention of the advertiser. This can be observed especially in image advertising, in which case the viewer starts associating what he sees with the memories, recollections, and experience that have already been imprinted in his brain. In the end the only thing the advertisement might have reminded him of, is that he is hungry (in case of food advertisement), and not that he should buy the specific food being advertised. Not much attention