BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Alba the UK on Sky, Freesat, Virgin Media, BBC iPlayer, and TVPlayer. BBC Alba has an average viewership of 637,000 adults over the age of 16 in Scotland each week. BBC Alba got 4.1 million views on BBC iPlayer between 2012–2013. In 2007, the BBC Trust opened a consultation for a Gaelic digital service in partnership with the Gaelic Media Service. Following the BBC Trust consultation in November 2007, the Audience Council Scotland recommended their support for the creation of the service on 7 December 2007, stating that the Trust should pursue carriage of the service on digital terrestrial television and