Smartphone use Windows Phone on its smartphones. Windows Phone became the third-most-popular smartphone OS, before being replaced by Windows 10 Mobile, which declined in share to become "largely irrelevant" at less than 0.5% of the smartphone market. Palm replaced their Palm OS with webOS. BlackBerry Limited, formerly known as Research In Motion, made a new platform based on QNX, BlackBerry 10, with which it was possible to control a device without having to press any physical buttons; this platform was later discontinued. By the mid-2010s, almost all smartphones were touchscreen-only, and Android and iPhone smartphones dominated the market. In 2013, Fairphone
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market