ThinkPad were introduced in 2011. ThinkPad ThinkPad is a line of laptop computers and tablets designed, developed, and sold by Lenovo, and formerly IBM. ThinkPads are known for their minimalist, black, and boxy design which was initially modeled in 1990 by industrial designer Richard Sapper, based on the concept of a traditional Japanese "Bento" lunchbox revealing its nature only after being opened. According to later interviews with Sapper, he also characterized the simple ThinkPad form to be as elementary as a simple, black cigar box, and with similar proportions that offers a 'surprise' when opened. The line was first developed at
ThinkPad of the horse ridden by Tonto, the sidekick from the 1950s television series "The Lone Ranger". Lenovo envisioned the Scout as a very high-end ThinkPad that would be analogous to a luxury car. Each unit was covered in fine leather embossed with its owners initials. Extensive market research was conducted on how consumers would perceive this form factor. It was determined that they appreciated that it emphasised warmth, nature, and human relations over technology. The Scout was soon renamed the ThinkPad Reserve Edition. It came bundled with premium services including a dedicated 24-hour technical support hotline that would be answered