Drinks Americas it was announced that former Coca-Cola executive Shaun B. Higgins will serve in an advisory capacity to the firm. Drinks Americas Drinks Americas () is a beverage distribution company based out of Wilton, Connecticut. Drinks Americas Holdings, Ltd., develops, owns, markets, and internationally distributes alcoholic and non-alcoholic beverages associated with celebrities. The company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks, Flavored Waters, and Teas. Besides the products below, Drinks Americas also owns and distributes Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, Willie Nelson's Old Whiskey River Bourbon and
Asahi Soft Drinks Asahi Bakushu entered the beverage vending machine business. Mitsuya Coffee, sold in cans, was introduced in October 1981. Mitsuya Foods Corporation was established in March 1982, and the Mitsuya Vending Corporation was merged into this new company. This is considered the beginning of Asahi Soft Drinks. The canned Mitsuya Coffee product name was changed to "NOVA" in September 1986, and footballer Diego Maradona began doing commercials for the coffee. Mitsuya Foods officially changed its corporate name to "Asahi Beer Soft Drinks" in April 1987, and in November 1988, Asahi Beer Soft Drinks Manufacturing was established. The following two years, two