European Drinks & Foods European Drinks & Foods European Drinks & Foods is one of the largest Romanian food companies located in Ştei, Bihor County. The holding is formed by several companies including European Drinks, European Foods, Scandic Distilleries, Rieni Drinks and Transilvania General Import Export and is specialised in producing food and drink products. The company produces a wide variety of products like carbonated water, mineral water, energy drink, beer and various soft drinks thru it's European Drinks division. Two of the company's soft drinks "Adria" and "Frutti Fresh" are the main competitors for the Coca-Cola and Pepsi brands on the Romanian market.
Asahi Soft Drinks Asahi Bakushu entered the beverage vending machine business. Mitsuya Coffee, sold in cans, was introduced in October 1981. Mitsuya Foods Corporation was established in March 1982, and the Mitsuya Vending Corporation was merged into this new company. This is considered the beginning of Asahi Soft Drinks. The canned Mitsuya Coffee product name was changed to "NOVA" in September 1986, and footballer Diego Maradona began doing commercials for the coffee. Mitsuya Foods officially changed its corporate name to "Asahi Beer Soft Drinks" in April 1987, and in November 1988, Asahi Beer Soft Drinks Manufacturing was established. The following two years, two