Criticism of Tesco summer 2012 according to a leaked document. Ready packed meal firm Findus, Compass Group was the world's biggest catering firm at the time, and Whitbread, which was Britain's biggest hotel group, were indicted for illegally selling concealed horse meat in food products. Compass Group had sold it to 47 Lancashire schools and a "small number" of schools in northern Ireland. As a result, Tesco dropped in market value by Wednesday 16 January 2013. Tesco, the Co-operative Group and Aldi also decided to cancel contracts with ABP Food Group because of the adulteration. In a public letter later that day, 11
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value