ThinkPad its 1992 launch to keep the Harvard Business School happy. In April 1992, IBM announced the first ThinkPad tablet computer at a news conference. The first ThinkPad tablet, a PenPoint-based device formally known as the IBM 2521 ThinkPad, was positioned as a developer's release. The ThinkPad tablet became available for purchase by the general public in October of the same year. In addition to giving it an innovative name, IBM marketed the ThinkPad through imaginative activities such as early customer pilot programs, numerous pre-launch announcements, and an extensive loaner program designed to showcase the product's strengths and weaknesses. IBM even
Lenovo include the Lenovo notebooks, which were introduced in 2008. Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African countries, there is no requirement to partner with a local telecom firm to sell its phones. In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise." In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad agency Saatchi & Saatchi.