Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Fondazione Prada Fondazione Prada Fondazione Prada, co-chaired by Miuccia Prada and Patrizio Bertelli since 1995, is an institution dedicated to contemporary art and culture. From 1993 to 2010, the Fondazione has organised 24 solo shows at its exhibition spaces in Milan, conceived as dialogues with acclaimed contemporary artists. In 2015, the Fondazione Prada opened a new, permanent facility in Milan. In the past 20 years, it has also promoted a rich cultural programme, such as film festivals (Tribeca Film Festival at Fondazione Prada”, 2004; “Italian Kings of the Bs. Secret History of Italian Cinema, 1949–1976”, 2004; “Secret History of Asian Cinema”, 2005;