Fendi Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group. In 2014, Fendi started making plans to use drones to show its catwalk fashions. In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the
Serbia Fashion Week the center of the city. Other locations are used as well, for the opening shows, concerts, and art exhibits. Each year, about 30,000 visitors attend with approximately 60 fashion designers, from 20 different countries, presenting their collections. Partially sponsored by the municipal government, Serbia Fashion Week was founded in 2013 by current head Svetlana Horvat. Having worked as a womenswear designer, she is also the current president of the National Serbian Chamber of Fashion. On October 31, 2013, Horvat made the fashion week official by signing the "Protocol on Cooperation" with the national Fashion Councils of eight other European countries.