Android (operating system) market was 84.7%, a new record. This had grown to 87.5% worldwide market share by the third quarter of 2016, leaving main competitor iOS with 12.1% market share. According to an April 2017 StatCounter report, Android overtook Microsoft Windows to become the most popular operating system for total Internet usage. It has maintained the plurality since then. In September 2015, Google announced that Android had 1.4 billion monthly active users. This changed to 2 billion monthly active users in May 2017. Despite its success on smartphones, initially Android tablet adoption was slow. One of the main causes was the chicken
Relative market share cancels out. Relative market share Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms accounts for a large proportion of the market. These metrics are useful in comparing a firm’s or a brand’s relative position across different markets and in evaluating the type and degree of competition in those markets. The purpose of the “relative market share metric” is to access a firm’s or a brand’s success and its position in the market. A firm with