Breakfast fried bread. Originating in the British isles during the Victorian era, the full breakfast is among the most internationally recognised British dishes. Another traditional British breakfast consists of porridge, although now associated with Scotland, it has been consumed across Britain as a staple food since at least the Middle Ages. The breakfast cereal Scott's Porage Oats was produced in Glasgow in 1880. Before the arrival of American-style breakfast cereals in the early 20th century, dried bread soaked in hot milk or tea and porridge (boiled oats) was the common daily breakfast, while leftover vegetables (often, cabbage) and potatoes not eaten
Kellogg Breakfast Council working for Kellogg's competition. The members were provided with a toolkit which included suggested wording for social media posts about cereal. The council members' relationship with Kellogg was not always revealed when the posts were made. In May 2016, the council members' contracts expired, and the council ceased to operate. Kellogg Breakfast Council The Kellogg Breakfast Council was an organization made up of nutrition experts, whose stated purpose on the Kellogg's cereal company website was to provide independent nutrition advice to the company. Council members included a professor of nutrition, a pediatrician, as well as several dietitians. The Breakfast Council