Baedeker Friedrich's widow Eva Baedeker, née Konitz (1913−1984), piloted the firm until she died in 1984. She was the last Baedeker to play an active role in running the Baedeker publishing house founded in 1827, and negotiated the sale of the Freiburg branch to Langenscheidt before she died. However, the "Karl Baedeker" brand name has been retained by all subsequent owners of the company, in one form or another. Since 1979 Baedeker travel guides have appeared as "Baedeker Allianz Reiseführer" (travel guides), published in collaboration with the German insurance group Allianz. Multi-coloured with copious illustrations and in many languages, they now
Karl Baedeker gave the name of the publisher as K. BAEDEKER, the English page gave this uniquely as CHARLES BAEDEKER. Tourists in the area, and particularly those from England on their way to Switzerland, would pass through Koblenz and buy it at his bookshop. In the preface, he wrote that "he is at all times ready to afford any information to those travellers, who do him the honour to visit his establishment"." The manual turned out to be a resounding success and ran into many editions. The inclusion of Dutch material in the first edition, also unusual at the time and emphasised