Android (operating system) store, and by September 2013, one billion Android devices have been activated. , the Google Play store has over 2.7 million Android applications published, and , apps have been downloaded more than 65 billion times. The operating system's success has made it a target for patent litigation as part of the so-called "smartphone wars" between technology companies. Android devices account for more than half of smartphone sales in most markets, including the US, while "only in Japan was Apple on top" (September–November 2013 numbers). At the end of 2013, over 1.5 billion Android smartphones have been sold in the four
Market share analysis Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account the following: Total Market Size refers to the annual business volume in currency or in number of transactions; Market Growth Rate refers to the