2013 horse meat scandal next day, 15 January 2013, the FSAI advised the five retailers concerned, Tesco, Dunnes Stores, Aldi, Lidl and Iceland, of their findings; all these firms withdrew the offending products. The media and newspapers of 16 January 2013 led with the story, focusing on the one burger which tested positive for 29% equine DNA. Another significant investigation into the horse meat affair in Ireland by Ireland’s Department of Agriculture, published its findings in March 2013. This report’s investigation “concluded that there is no evidence that Silvercrest knowingly purchased horsemeat” In the UK, a House of Commons Select Committee on Environment, Food
Value brands in the United Kingdom grocery brand. M savers is Morrisons value brand. This replaced 'Value' which in turn was a replacement for 'Bettabuy'. "Simply Value" was the Co-operative Food's value brand, inherited after its acquisition of Somerfield. It had a habit of being a bit more expensive than its big four counterparts, with simply value baked beans being sold at 30p (versus 25p in Tesco) and orange juice being sold at £1.69 for 2 litres (85p per litre) whereas Tesco sells it for 65p per litre. These value brands are not value brands as such but are competing with the big five's own-label products,