Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker Karl Baedeker II worked with his younger brother Fritz, who joined the firm in 1869 as a partner and became the general manager. In 1877 (according to the source cited here) Karl, afflicted with an incurable mental condition, moved to a sanatorium near Esslingen am Neckar where he remained for the rest of his life. 1869−1925: Under Fritz Baedeker (1844−1925) the company grew rapidly. In 1870, the Baedeker bookselling business was sold. In 1872, he moved the company's headquarters from Koblenz to Leipzig, a major move forward, as most of the reputable major German publishing houses were located there. He