Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (cocktail) Bar at the Four Seasons Hotel consists of the following, shaken with ice: The "Bartender's Bible" by Gary Regan lists the recipe as: Regan also states "since the Rose's product has such a long and impressive history (which predates the gimlet), I am inclined to think that Rose's was the ingredient that invented the drink". The "New New York Bartender's Guide" by Sally Ann Berk lists the ratio of gin to Rose's lime juice as 3:1. The recipe on Rose's Sweetened Lime Juice label: Charles H. Baker quoted a recipe in "The Gentleman's Companion - an Exotic Drinking Book" (1939)