Lava International (4.4) operating system. In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1. The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016. In February 2017, Lava launched 4G Connect M14, what it claims is India's first 4G enabled feature phone. Lava is headquartered in Noida sector 64, Uttar Pradesh, India. The company maintains 6 offices and 3 manufacturing and service facilities throughout India. According to the IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in India was 8%. In
Market share in the following:" "Revenue market share: "Revenue market share differs from unit market share in that it reflects the prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share."" "As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables." Market share can be decomposed into three components, namely: penetration share, share of customer, and usage index. These three underlying metrics can then be used