Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Internet in China Chinese social media sites. The Chinese government makes it impossible for foreign companies to enter the Chinese social media network. Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like Facebook, Myspace, Youtube, and Foursquare – but with more users – which is why every global company needs to pay attention to these sites. Some Chinese famous social medias are Sina Weibo, Tencent Weibo, Renren, PengYou, QQ, Douban etc. The rapidly increasing number of Internet users in China has also generated a large online shopping base in