Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Pale ale £3-10-0 (spoken as "three pound ten"), or £4, the use of values in shillings and pence only was somewhat more common than saying 300p, 350p and 400p in decimal £p currency.) Scotch ale is sometimes conflated with the term "wee heavy", as both are used to describe a strong beer. Examples of beers brewed in the US under the name "wee heavy" tend to be 7% abv and higher, while Scottish-brewed examples, such as Belhaven's Wee Heavy, are between 5.5% and 6.5% abv. McEwan's Scotch Ale is also 8% abv. In North East England, "best Scotch" refers to a beer