Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Design tool Design tool Design tools are objects, media, or computer programs, which can be used to design. They may influence the process of production, expression and perception of design ideas and therefore need to be applied skillfully. New ideas can come by way of experimenting with tools and methods. Some designers explore ideas using pencil and paper. Others use many different mark-making tools and resources from computers to sculpture as a means of inspiring creativity. Traditionally, objects like pencil, compass, ruler, drawing triangle have been considered design tools and have been used to characterize design and designers. One reason for the