Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Midwinter Pottery under the Midwinter name from their factory until 1987. Many of the pieces produced by Midwinter in the 1950s and 1960s have become highly collectible, being typical of the styles of those eras. Midwinter Pottery The Midwinter Pottery was founded as W.R. Midwinter by William Robinson Midwinter in Burslem, Stoke-on-Trent in 1910 and had become one of England's largest potteries by the late 1930s with more than 700 employees. Production of Midwinter pottery ceased in 1987. In the 1950s, under the leadership of the director Roy Midwinter, the company became one of the leading innovators in British tableware production. A