Breakfast and Ireland, a weekday breakfast may involve a cereal dish, such as muesli, porridge or cereal, or toast or simply bread spread with jam or marmalade. Tea and coffee remain equally popular accompaniments. Marmalade, originally a Portuguese confection, had been a popular British spread to consume in the evening, before the Scots moved it to the breakfast table in the 18th century. It is however becoming very common to 'skip breakfast' entirely or take coffee or pastries on the morning commute. Portable quick snacks such as granola bars, ready-cut fruit and warm takeaway foods are becoming increasingly commonly consumed away
Kellogg Breakfast Council working for Kellogg's competition. The members were provided with a toolkit which included suggested wording for social media posts about cereal. The council members' relationship with Kellogg was not always revealed when the posts were made. In May 2016, the council members' contracts expired, and the council ceased to operate. Kellogg Breakfast Council The Kellogg Breakfast Council was an organization made up of nutrition experts, whose stated purpose on the Kellogg's cereal company website was to provide independent nutrition advice to the company. Council members included a professor of nutrition, a pediatrician, as well as several dietitians. The Breakfast Council