Arthur Laffer While he was teaching at the USC Marshall School of Business, Laffer played a key role in writing California Proposition 13, the property-tax-cap initiative that inspired a tax revolt across the nation. In the mid-1980s, Laffer left to teach at Pepperdine University in nearby Malibu. Laffer remained on the faculty for several years. In 1986, Laffer was a candidate for the Republican nomination for the U.S. Senate—which he lost in the California primary to U.S. Congressman Ed Zschau who lost in the general election to the incumbent, Democrat Alan Cranston. Laffer identifies himself as a staunch fiscal conservative and libertarian.
John Brooks (writer) II and the ill-fated introduction of the most famous failed automotive gambit in history, the Edsel. Brooks also wrote widely on other subjects as well, including the government-guaranteed loans to Chrysler Corporation, the public television show "Wall Street Week" and its creator Louis Rukeyser, an examination of supply-side economics, the banking behemoth Citibank, economist Arthur Laffer and his Laffer curve, the development of New Jersey's Meadowlands, New York City urban planner Robert Moses, and even the Southern grocery store chain Piggly Wiggly. Brooks's writing on finance won him three Gerald Loeb Awards, and moved Harvard economist John Kenneth Galbraith to