2013 horse meat scandal King, which has more than 500 fast food outlets in Ireland and the UK, dropped Silvercrest as a supplier, using suppliers in Germany and Italy instead, after horse meat was found in their supply chain. Waitrose removed beef meatballs from sale when it found that they contained pork. The meatballs were manufactured by an ABP factory in Glasgow. Waitrose, part of John Lewis, said it would be creating a new facility to supply its own beef products. Tesco, the Co-operative Group and Aldi also cancelled contracts with ABP Food Group because of the adulteration. Food wholesaler Makro, supplier to the
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This