Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
The Benevolent; The Drinks Industry Charity wine and spirit trade facing hardship. The charity now supports people from all areas of the drinks industry including those involved in the production, distribution, marketing, import, export and sales of alcohol in both the on trade and off trade of the UK market. The charity operates in England, Wales and Northern Ireland. Members of the drinks industry in Scotland are supported by The Benevolent's sister charity The Ben. The Benevolent; The Drinks Industry Charity The Benevolent; The Drinks Industry Charity, formerly known as The Wine & Spirit Trades' Benevolent Society, is a registered charity based in the United Kingdom