The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
Coca-Cola Bottling Company United and the largest privately held Coca-Cola bottler employing more than 10,000 employees. Coca-Cola UNITED is principally engaged in the production, marketing, and distribution of over 750 non-alcoholic beverages, which include over 200 no or low-calorie options. Among the brands are Coca-Cola, Coke Zero, Diet Coke, Sprite, Dr Pepper, Fanta, Dasani, Powerade, Minute Maid, and vitaminwater and many more under exclusive franchise agreements with The Coca-Cola Company and other soft drink manufacturers. Coca-Cola Bottling Company United Coca-Cola Bottling Company UNITED, Inc. is a private Coca-Cola bottling company headquartered in Birmingham, Alabama, USA. Coca-Cola UNITED is the largest privately held Coca-Cola bottler