Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo in October 2012. On 4 June 2013, Sina Weibo had blocked the terms "Today", "Tonight", "June 4", and "Big Yellow Duck". If these were searched, a message would appear stating that according to relevant laws, statutes and policies, the results of the search couldn't be shown. The censorship occurred because of a photoshopped version of Tank Man, which swapped all tanks with the sculpture Rubber Duck, had been circulating around Twitter. According to BBC news report, Weibo users drop-off since 2014 can be attributed to both government crackdown that Chinese government regulations on preventing the use of aliases to create