Android (operating system) top-selling platform in April 2011, overtaking BlackBerry OS with a 31.2% smartphone share, according to "comScore". By the third quarter of 2011, Gartner estimated that more than half (52.5%) of the smartphone sales belonged to Android. By the third quarter of 2012 Android had a 75% share of the global smartphone market according to the research firm IDC. In July 2011, Google said that 550,000 Android devices were being activated every day, up from 400,000 per day in May, and more than 100 million devices had been activated<ref name="i/o 2011 stats"></ref> with 4.4% growth per week. In September 2012, 500
Market share adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm’s product line, market share trends for individual products are considered early indicators of future opportunities or problems." Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of the impact