Rum cake associated with Christmas in Trinidad and Tobago. In Puerto Rico, rum cake is called "Bizcocho de Ron", and is a sponge cake, so as to absorb the rum. If fruit is added to it, it is fresh or dried. Raisins and sultanas may be soaked in rum for one day or one night. Bizcochos de Ron are given as gifts during the holiday season, but they are not considered an insulting gift, the way fruitcakes in the U.S. sometimes are. In the United States, rum cakes have been popular since at least the 1970s. While many island travelers go out
Bundaberg Rum also a museum which offers free samples of Bundaberg Rum products for visitors in a historic Queenslander house. The Big Bundy Bottle is also outside of the bondstore. A new $8.5 million visitor centre opened to the public in August 2016 replacing the smaller historic house next door. In 2009 as part of the Q150 celebrations, the Bundaberg Rum Distillery was announced as one of the Q150 Icons of Queensland for its role as a "location". Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also