Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Iznik pottery Tiles were exported to Cairo where they were used to decorate the Aksunkur Mosque which was remodelled by Ibrahim Agha in 1651–52. Tiles were also exported to Greece where in 1678 the Monastery of the Great Lavra on Mount Athos was decorated with polychrome tiles inscribed with Greek lettering. Nevertheless, there was a decline in the volume of pottery produced and by the mid-17th century only a few kilns remained. The last dated pottery are dishes with crude uncial Greek inscriptions from 1678. Pottery vessels that combine traditional Iznik designs with modern themes are now produced for the tourist trade