Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Benzene in soft drinks abstraction by the hydroxyl radical, which itself is produced by the Cu-catalysed reduction of dioxygen by ascorbic acid: Other factors that affect the formation of benzene are heat and light. Storing soft drinks in warm conditions speeds up the formation of benzene. Calcium disodium EDTA and sugars have been shown to inhibit benzene production in soft drinks. The International Council of Beverages Associations (ICBA) has produced advice to prevent or minimize benzene formation. Various authorities have set limits on benzene content in drinking water. The following limits are given in parts per billion (ppb; μg/kg). The EPA and California have