Damara orogeny created the Naukluft Mountains in central Namibia between 550 Ma and 495 Ma. Damara orogeny The Damara orogeny was part of the Pan-African orogeny. The Damara orogeny occurred late in the creation of Gondwana, at the intersection of the Congo and the Kalahari cratons. The Damara orogeny involved the suturing of the Congo–São Francisco and Río de la Plata cratons at 580–550 Ma (together with India forming northern Gondwana) before the amalgamation of the Kalahari and Mawson cratons in the Kuunga–Damara orogeny at 530 Ma (southern Gondwana). The Adamastor Ocean closed southwards from the Araçuaı́ Belt (São Francisco Craton, now
What to Do When You Are Dead music and lyrics into the record's concept. The booklet was created by Rob Dobi, with art direction from Jorgensen and Asterik Studio, which also designed the booklet. Dave Hill contributed photography. "Spin" writer Will Hermes noted the album booklet's Hipgnosis-styled layout as being "an important part" of the album. Jorgensen revealed that one of the reasons Armor for Sleep signed to Equal Vision was the label's inclination to satisfy the group's creative vision. On November 11, 2004, "What to Do When You Are Dead" was announced for release and a rough mix of "Car Underwater" was made available for streaming.