Smartphone touchscreen device with a slide-out physical keyboard. The first Android device, the HTC Dream, was released in September 2008. Although Android's adoption was relatively slow at first, it started gaining widespread popularity in 2010, and in early 2012 dominated the smartphone market share worldwide, which continues to this day. Android and iPhone devices popularized the smartphone form factor based on a large capacitive touchscreen, and led to the decline of earlier, keyboard- and keypad-focused platforms. Microsoft, for instance, discontinued Windows Mobile and started a new touchscreen-oriented OS from scratch, called Windows Phone. Nokia abandoned Symbian and partnered with Microsoft to
Market share share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy. In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability.