Clio is the son of Clio's sisters Urania or Calliope. In her capacity as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments," Clio is the namesake of various modern brands, including the Clio Awards for excellence in advertising. The Cambridge University History Society is informally referred to as Clio, similarly, the Cleo of Alpha Chi society at Trinity College, Connecticut is named after the muse. 'Clio' also represents history in some coined words in academic usage: cliometrics, cliodynamics. Clio In Greek mythology, Clio (, ; , "Kleiṓ"; "made famous" or "to make famous"), also spelled Kleio, is the
Clio Awards part of MediaBistro Holdings, a group that also includes Adweek and The Film Expo Group, and is owned by Guggeinheim Partners. In 2014, Clio assembled a 50/50 male-female jury made up of more than 70% international (non-US) judges. 2014 was also the year Clio began holding judging sessions internationally. The 2014 judging session took place in Malta, and the 2015 session will take place in Tenerife, Spain. According to the Clio Awards website, more than 80% of submissions are eliminated within the first two rounds. Juries then determine whether a work deserves to be included on the Shortlist, or receive