Sina Weibo in China. Sina Weibo is a service website launched by sina.com to provide microblogging services. Users can send messages and multimedia messaging service through the website and the App, and they also can upload pictures and videos to the public for instant sharing. Users can directly add comments, pictures, and videos under in the comment section. Sina Weibo is a platform based on user relationships to share information, to disseminate information, and to get information. Sina Weibo invited a huge number of stars and celebrities to join the microblogging at the beginning. But now, it also invites many media workers,
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not