Breakfast cereal Many of the different types of porridge were made specially for the royal family including a type of porridge called "pea porridge". This specific dish was made for King Richard II. Oatmeal is popular in the United States however, cereal and oatmeal are not as popular as they used to be due to other portable options. Cereal in the United States is no longer the desired breakfast it once was. A widely popular cereal in the United States is Cheerios, part of the General Mills production. Wheat-based cereals (Cream of Wheat, Malt-o-Meal, Wheatena, etc.) are widely available if less popular.
Cereal Partners Worldwide Cereal Partners Worldwide Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand. The company's UK division is