Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
The Devil Wears Prada (novel) The Devil Wears Prada (novel) The Devil Wears Prada is a 2003 best-selling novel by Lauren Weisberger about a young woman who is hired as a personal assistant to a powerful fashion magazine editor, a job that becomes nightmarish as she struggles to keep up with her boss's grueling schedule and demeaning demands. It spent six months on the "New York Times" bestseller list and became the basis for the 2006 film of the same name, starring Meryl Streep, Anne Hathaway, and Emily Blunt. The novel is considered by many to be an example of the "chick lit" genre. A