ThinkPad its 1992 launch to keep the Harvard Business School happy. In April 1992, IBM announced the first ThinkPad tablet computer at a news conference. The first ThinkPad tablet, a PenPoint-based device formally known as the IBM 2521 ThinkPad, was positioned as a developer's release. The ThinkPad tablet became available for purchase by the general public in October of the same year. In addition to giving it an innovative name, IBM marketed the ThinkPad through imaginative activities such as early customer pilot programs, numerous pre-launch announcements, and an extensive loaner program designed to showcase the product's strengths and weaknesses. IBM even
ThinkPad Enderle said that the constant thing about ThinkPad is that the "brand stands for quality" and that "they build the best keyboard in the business." The ThinkPad X Tablet-series was PC Magazine Editor's Choice for tablet PCs. The ThinkPad X60s was ranked number one in ultraportable laptops by PC World. It lasted 8 hours and 21 minutes on a single charge with its 8-cell battery. The Lenovo ThinkPad X60s Series is on PC World's Top 100 Products of 2006. The 2005 PC World Reliability and Service survey ranked ThinkPad products ahead of all other brands for reliability. In the 2004