What Are Words show "Stolthetsprisen", where the organisation awarded a prize to a disabled person for helping other people in the same situation to improve their way of living. Medina, as well as other artists performed at the show. Medina also performed the song during the President's Star Charity show in Singapore on 31 July 2011 to raise funds for the handicapped. In the wake of the 2011 Norway terrorist attacks, Medina was contacted by the family of Monica Iselin Didriksen, a victim of the massacre whose favorite song was "What Are Words," and was subsequently invited to Norway to sing at her
Business case structure: At various stages in the project, the business case should be reviewed to ensure that: The result of a review may be the termination or amendment of the project. The business case may also be subject to amendment if the review concludes that the business need has abated or changed, this will have a knock on effect on the project. Many public sector projects are now required to justify their need through a business case. In the public sector, the business case is argued in terms of Cost–benefit analysis, which may include both financial and non-financial cost and benefits.