Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker victim of the post-war international geopolitical and economic conditions. Consequently, in 1920, Fritz broke with tradition and for some time thereafter, Baedeker guides to German cities and regions carried a limited amount of advertising. Fritz Baedeker's released 39 guidebooks in German from 1872 to 1925, and 21 in English from 1872 to 1914. Twelve French titles were published between 1882 and 1910. 1925−1943: Hans Baedeker (1874−1959), the eldest son of Fritz Baedeker, took charge of the company in difficult times. His two brothers, Ernst and Dietrich, were with him, running the company. The firm had lost heavily by investing in