Android (operating system) store, and by September 2013, one billion Android devices have been activated. , the Google Play store has over 2.7 million Android applications published, and , apps have been downloaded more than 65 billion times. The operating system's success has made it a target for patent litigation as part of the so-called "smartphone wars" between technology companies. Android devices account for more than half of smartphone sales in most markets, including the US, while "only in Japan was Apple on top" (September–November 2013 numbers). At the end of 2013, over 1.5 billion Android smartphones have been sold in the four
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)