Climate change in Japan and Toyota hybrid electric vehicles were named to have the highest fuel efficiency and lowest emissions. The fuel economy and emissions decrease is due to the advanced technology in hybrid systems, biofuels, use of lighter weight material and better engineering. As a signatory of the Kyoto Protocol, and host of the 1997 conference which created it, Japan is under treaty obligations to reduce its carbon dioxide emissions and to take other steps related to curbing climate change. The Cool Biz campaign introduced under former Prime Minister Junichiro Koizumi was targeted at reducing energy use through the reduction of air conditioning
Climate change denial significantly impacted by media coverage of climate change, and the effects of climate change denial campaigns. Campaigns to undermine public confidence in climate science have decreased public belief in climate change, which in turn have impacted legislative efforts to curb emissions. The popular media in the U.S. gives greater attention to climate change skeptics than the scientific community as a whole, and the level of agreement within the scientific community has not been accurately communicated. In some cases, news outlets have allowed climate change skeptics to explain the science of climate change instead of experts in climatology. US and UK