2013 horse meat scandal situation. The Food Standards Agency's (FSA) chief executive, Catherine Brown also said "it is unlikely we will ever know" how many unwittingly ate horsemeat. Tesco's market value dropped by . European Union officials, European ministers and Commissioner (Tonio) Borg set up an urgent meeting in Brussels on 13 February 2013 on how to contain the horse meat scandal that exposed flaws in European control systems on food safety, and to formulate an action plan. Following the meeting, EU agriculture ministers announced a three-month programme of DNA testing of processed meat across the European Union. The plan calls for 2,500 random
Value brands in the United Kingdom grocery brand. M savers is Morrisons value brand. This replaced 'Value' which in turn was a replacement for 'Bettabuy'. "Simply Value" was the Co-operative Food's value brand, inherited after its acquisition of Somerfield. It had a habit of being a bit more expensive than its big four counterparts, with simply value baked beans being sold at 30p (versus 25p in Tesco) and orange juice being sold at £1.69 for 2 litres (85p per litre) whereas Tesco sells it for 65p per litre. These value brands are not value brands as such but are competing with the big five's own-label products,