Coca-Cola produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical can contains of sugar (usually in the form of high fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors. The Coca-Cola Company has on occasion introduced other cola drinks under
Evoca Cola association with boxing and sports came about due to the tagline for the brand 'Evoca Cola - The Power Of Black Seed' alluding to the benefit of the added ingredient. In the UK Evoca Cola faced challenges from other brand competitors such as Virgin Cola but retained a presence in the market with a consistent client base due to its claims to hold a solid commitment to adhere to an 'exemplary level of quality, in its composition and taste' . Vendors of the cola have highlighted the presence of black seed, as black seed is well known in a number