Android (operating system) OpenSignal, who develops both Android and iOS apps, concluded that although fragmentation can make development trickier, Android's wider global reach also increases the potential reward. Research company Canalys estimated in the second quarter of 2009, that Android had a 2.8% share of worldwide smartphone shipments. By May 2010, Android had a 10% worldwide smartphone market share, overtaking Windows Mobile, whilst in the US Android held a 28% share, overtaking iPhone OS. By the fourth quarter of 2010, its worldwide share had grown to 33% of the market becoming the top-selling smartphone platform, overtaking Symbian. In the US it became the
Windows Phone 8 WP8, Kantar reported in October 2013 that Windows Phone grew its market share substantially to 4.8% in the United States and 10.2% in Europe. Similar statistics from Gartner for Q3 2013 indicated that Windows Phone's global market share increased 123% from the same period in 2012 to 3.6%. In Q1 2014 IDC reported that global market share of Windows Phone has dropped to 2.7%. Windows Phone 8 Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and like its predecessor, it features a flat user interface