Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Captain Lorrington "Gimlet" King Captain Lorrington "Gimlet" King Captain Lorrington "Gimlet" King is a character created by the British author W.E. Johns, best known as the creator of Biggles and Worrals. The name 'Gimlet' is derived from a sharp implement resulting in a term for someone with keen eyesight. Johns is thought to have been inspired by Major 'Gimlet' Champion, one of his commanding officers during his flying career. The rest of the name may have been inspired by South African soldier and adventurer William Lorraine King who died shortly before the first novel was published. The books which were published during and after