Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Sina Weibo might not always be in favor of government officials, many Chinese officials opened Weibo accounts as to give their own version of events. On 16 March 2012, all the Beijing users of Sina Weibo were told to register with their real names. From 31 March 2012, the comment function of Sina Weibo was shut down for three days, along with Tencent QQ. In May 2012, Sina Weibo introduced new restrictions on the content its 300 million users can post. An example of Sina Weibo's censorship and manipulation of discussion or public social activity was the blocking of Foxconn workers' strikes