Clio Awards Clio Awards The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. "Time" magazine described the event (in 1991) as the world's most recognizable international advertising awards. The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments". The Clios were first given in 1959, for excellence in television advertising, by the "American TV and Radio Commercials Festival". Each winner received
Optative (Ancient Greek) omitted from these tables. Optative (Ancient Greek) The optative mood ( or ; Ancient Greek , , "[inflection] for wishing", Latin "[mode] for wishing") is a grammatical mood of the Ancient Greek verb, named for its use as a way to express wishes. The optative mood in Greek is found in four different tenses (present, aorist, perfect and future) and in all three voices (active, middle and passive). It has five main uses: Together, the optative and the subjunctive cover most of the areas for which the Latin subjunctive is used; however, for counterfactual situations in the present or the