Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Sina Weibo monthly active users; 85% of them use Weibo on their mobile; there are over 100 million messages posted by users each day; 70% of Weibo's active users are at university level; 50.10% of Weibo users are male, 49.90% are female; with 90 million followers, actress Xie Na is the number 1 Weibo celebrity. Although the competition in China social media platforms is very fierce, Sina Weibo still comes out and becomes the most popular one. The wider use of mobile technologies in China also increases the popularity of it. After the July 2009 Ürümqi riots, China shut down most of