2013 horse meat scandal as 100% beef. British company Primerdesign Ltd provided many of the tests to laboratories and companies wishing to test for contamination. By 16 January 2013 four subsidiaries of ABP had been accused of supplying adulterated meat. They were Silvercrest in County Monaghan, Dalepak in North Yorkshire, Freshlink in Glasgow, ABP Nenagh in County Tipperary, Ireland and Dairy Crest, Rossington. Hamburger meat from Silvercrest Foods, a subsidiary of Larry Goodman's ABP Food Group, in County Monaghan, Ireland, was found to contain 29% horse meat relative to beef. Porcine DNA was also found. Tesco dropped Silvercrest as a supplier of processed meat,
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value