Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet Media riddles, stories, fun facts, silly songs and more. "Chompers" is the first Gimlet-produced podcast that is directly integrated into an Amazon Alexa Skill. The show debuted on March 1, 2018. Billed as Gimlet's first interview show, "Without Fail" features CEO Alex Blumberg interviewing new guests in each episode. Each episode includes a guest who has taken a big professional risk, with the interview discussing why and how that risk came to be. The first season debuted on October 1, 2018. Guests on the show include Sophia Amoruso, Andre Iguodala, and Andrew Mason. A co-production with "New York Magazine", "The Cut