Windows Mobile third quarter of 2009 Windows Mobile's share of worldwide smartphone sales was 7.9%. By August 2010, it was the least popular smartphone operating system, with a 5% share of the worldwide smartphone market (after Symbian, BlackBerry OS, Android and iOS). An October 2009 report in "DigiTimes" said that Acer will shift its focus from Windows Mobile to Google Android. "The New York Times" reported in 2009 that Windows Mobile "is foundering", as cellphone makers desert it in favor of Google's Android phone platform. It cited the difficulties in Microsoft's business model, which involves charging handset manufacturers up to $25 for
Market share analysis Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account the following: Total Market Size refers to the annual business volume in currency or in number of transactions; Market Growth Rate refers to the