Baedeker Friedrich's widow Eva Baedeker, née Konitz (1913−1984), piloted the firm until she died in 1984. She was the last Baedeker to play an active role in running the Baedeker publishing house founded in 1827, and negotiated the sale of the Freiburg branch to Langenscheidt before she died. However, the "Karl Baedeker" brand name has been retained by all subsequent owners of the company, in one form or another. Since 1979 Baedeker travel guides have appeared as "Baedeker Allianz Reiseführer" (travel guides), published in collaboration with the German insurance group Allianz. Multi-coloured with copious illustrations and in many languages, they now
Karl Albrecht Aldi Süd and took the position of chairman of the board until 2002. At the beginning of 2002, he also relinquished this position, thereby completely ceding control of the firm. Today, the business is no longer run by any of Karl Albrecht's family members. Karl Albrecht was a very reclusive man who had not taken part in public life for several years prior to his death. As a result, little is known about him. "Forbes" magazine reported that he had two children, neither of whom was employed by Aldi. He reportedly lived in Essen, as did his brother Theo until