Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Sina Weibo accounts and the rising threat from competitor WeChat. On September 8, 2017, Weibo gave an ultimatum to its users to verify their accounts with their real names by September 15. On February 18, 2018, Sina Weibo has provided a 'Comment moderation' function for both head users and official members. Comments received after opening this feature will not be displayed immediately, but after being approved by moderators. Users can utilize this feature to avoid illegal content appearing in their comment section. Average organic post view is around 10% – 15% on Weibo, in order to attract more followers, there are 3