Mario Prada Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in 1913. Prada was founded in 1913 by Mario Prada and his brother Martino as Fratelli Prada (English: "Prada Brothers"). The company was originally headquartered in Milan, Italy. The shop sold leather goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, so he prevented female
History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy