2013 horse meat scandal but ABP said that it "welcomed their decision to continue sourcing fresh beef from other ABP companies". On 15 February 2013 Tesco said, "We will no longer work with the suppliers who fell below our very high standards." The first apparent instance of fresh beef being adulterated with horse meat was reported by Asda, which removed its 500-gram own-label beef Bolognese sauce from sale. The sauce was supplied by Greencore, which said in a statement that the meat in the sauce had been supplied by ABP Food Group's Nenagh plant in County Tipperary, Ireland. On 4 March 2013 Greencore announced
Tesco Ireland UK, but not doing the same in Ireland. This is putting pressure on prices in Ireland as surplus poultry meat from the UK is being dumped on the market. The Irish Advertising Standards Authority in January 2009 found that Tesco Ireland advertising was misleading. Britain's Advertising Standards Authority said a leaflet produced by Tesco Ireland Ltd, was ‘‘irresponsible’’ and breached clauses in the advertising code on substantiation and weight control in May 2010. Tesco pleaded guilty and was fined, after sending unsolicited marketing emails to a number of customers and for having a problem with the email "opt-out" option. The