2013 horse meat scandal cold storage company in Breda, Draap then sold the frozen meat to Spanghero, who insist that it arrived at their Castelnaudary plant labelled as "Beef – originating in EU". After some processing, Spanghero then sent it to Comigel, where the end products for sale were made. According to French media reports, Spanghero falsified documents regarding the meat. Horse meat found in Silvercrest products is thought to have originated in Poland. A small survey, part of the EU-funded project FoodRisC, by a team from University College Dublin and Brunel University found that health risks were not respondents' first concern, but rather
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value