Fendi Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group. In 2014, Fendi started making plans to use drones to show its catwalk fashions. In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the
Handbag collecting Kim Chiu, KC Concepcion, Kris Aquino, Heart Evangelista, Marian Rivera, Bea Alonzo, Kathryn Bernardo, Lovi Poe, Megan Young, Gretchen Barretto, Camille Prats, Sarah Lahbati, and Jinkee Pacquiao. Handbag collecting Handbag collecting is a hobby that has become increasingly popular in the 2000s. In 2014, the auction house Christie's started a handbag department, which now has several staff, headed by an "international head of handbags". According to "The Daily Telegraph", the most sought-after and valuable brand is Hermès, followed by others including Céline, Chanel and Louis Vuitton. In June 2017, Christie's London will have its first sale devoted exclusively to handbags.