Lava International (4.4) operating system. In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1. The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016. In February 2017, Lava launched 4G Connect M14, what it claims is India's first 4G enabled feature phone. Lava is headquartered in Noida sector 64, Uttar Pradesh, India. The company maintains 6 offices and 3 manufacturing and service facilities throughout India. According to the IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in India was 8%. In
Relative market share Relative market share Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms accounts for a large proportion of the market. These metrics are useful in comparing a firm’s or a brand’s relative position across different markets and in evaluating the type and degree of competition in those markets. The purpose of the “relative market share metric” is to access a firm’s or a brand’s success and its position in the market. A firm with a market