Smartphone use Windows Phone on its smartphones. Windows Phone became the third-most-popular smartphone OS, before being replaced by Windows 10 Mobile, which declined in share to become "largely irrelevant" at less than 0.5% of the smartphone market. Palm replaced their Palm OS with webOS. BlackBerry Limited, formerly known as Research In Motion, made a new platform based on QNX, BlackBerry 10, with which it was possible to control a device without having to press any physical buttons; this platform was later discontinued. By the mid-2010s, almost all smartphones were touchscreen-only, and Android and iPhone smartphones dominated the market. In 2013, Fairphone
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)