2013 horse meat scandal left Romania clearly and correctly labelled as horse and that it was afterwards that it was relabelled as beef by Spanghero. The investigation also said some blame may rest with Comigel, claiming the staff there should have noticed anomalies in the paperwork, and realised from the smell and look of the meat once it was defrosted that it was not beef. On 7 February 2013, Findus announced that in a sample of 18 beef lasagne products that it tested, 11 contained between 60% and 100% horse meat. It was also revealed that some of the products sold had minced meat
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value