Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Mocha decorated pottery (jugs and mugs) for use in pubs and markets. North American product was based entirely on yellow or buff-colored bodies banded in black with broad white slip bands on which the dendritic markings appeared. Some British makers used yellow-firing clay, too, but the bulk of the wares were based on white bodies, the earliest being creamware and pearlware, while later, heavier and thicker bodies resembled ironstone, known best to archaeologists simply as "whiteware". Mocha decorated pottery Mocha decorated pottery is a type of dipped ware (slip-decorated, lathe-turned, utilitarian earthenware), mocha or mochaware, in addition to colored slip bands on white