2013 horse meat scandal around 500–600 burgers containing 100% horse meat would need to be eaten to receive the daily human therapeutic dose. Additional tests at that time indicated than none of the products from Findus contained phenylbutazone. Another report found that between two and five percent of samples tested between 2007 and 2011 had phenylbutazone contamination, and that only 50 samples per year were tested. In 2012, 145 carcasses had been tested, and two out of the nine carcasses found positive for bute that year were not reported to the FSA for seven months. In April 2013, the FSA reported it had not
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value