Tesco Ireland with uncooked mince. In May 2012 it pleaded guilty to selling "gone off" (decayed or rotten) meat and the next month was prosecuted and fined for breaches of consumer law. The Food Safety Authority of Ireland found horse meat accounted for approximately 29% of the meat content in beef burger products from Tesco in January 2013. In 2007, Tesco Ireland announced that it would be providing brand new uniforms to take over from the ten-year-old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers"
Value brands in the United Kingdom of a supermarket price war, and targeted a low price point, with cans of beans costing 3p a can and loaves of bread for 7p. In 2018 Tesco began phasing out Everyday Value in favour of "tertiary brands" such as "Mrs Molly's", "Hearty Food Co." and "Stockwell & Co.", in effect imitating what Aldi and Lidl do and reviving a previous attempt in 2009 known as 'Discount Brands at Tesco'. Asda Smart Price is a no-frills private label trade name. It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were