Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Sina Weibo and comments. Hashtags differ slightly, using a double-hashtag "#HashName#" method, since the lack of spacing between Chinese characters necessitates a closing tag. Users can own hashtags by requesting the monitoring of a certain hashtag from the Sinai Weibo. Users can send an application and receive an answer from the company within one to three days. Once the Users own a hashtag they will have access to a wide variety of functions available only to them. The moderators need to stay active if they posts less than 1 post in a calendar week, they will be expelled from hosting the hashtag.