Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Mild ale brewing sugars. Milds tend to be lightly hopped compared to pale ale and are usually low in alcohol; strong mild ales used to reach six or seven per cent abv, but very few such beers are still brewed. Sarah Hughes Dark Ruby Mild, brewed to a pre-World War I recipe, is a rare example of a strong Mild (6.0% ABV). As part of the first American Mild Month, the project organizers challenged participating breweries to create a new variation on the mild ale style by brewing with American malts and hops. They defined American Mild as "a restrained, darkish ale,