2013 horse meat scandal situation. The Food Standards Agency's (FSA) chief executive, Catherine Brown also said "it is unlikely we will ever know" how many unwittingly ate horsemeat. Tesco's market value dropped by . European Union officials, European ministers and Commissioner (Tonio) Borg set up an urgent meeting in Brussels on 13 February 2013 on how to contain the horse meat scandal that exposed flaws in European control systems on food safety, and to formulate an action plan. Following the meeting, EU agriculture ministers announced a three-month programme of DNA testing of processed meat across the European Union. The plan calls for 2,500 random
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value