Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
National Chamber of Italian Fashion of members ranging from eleven to eighteen. It has the power to the ordinary and extraordinary management of the association. The Presidential Committee consists of the President and four Vice-Presidents of the Executive Council. It deals with the ordinary and in the urgent cases it could substitute the Executive Council. One of the key activities that are organized by the chamber are the fashion event to promote the Italian fashion; among them the famous Milan Fashion Week which was established in 1958 and became one of the world big four fashion weeks alongside New York City, London and Paris. National