Baedeker Baedeker entered a new era. In 1974, the first post-war international guidebook appeared, financed largely by the German airline "Lufthansa"—the voluminous 872-page "Baedekers USA" in German, which had the look of traditional pre-war Baedekers. Florian Baedeker (1943−1980), the only son of Karl Friedrich Baedeker, succeeded him when he died in 1979. After completing his studies in Munich in 1971, he had devoted himself to matters relating to book publishing under the guidance of his father, and had helped him with the preparation of the "Munich" guide, released for the 1972 Munich Olympic Games. Florian also carried out most of the
Baedeker guides. Baedeker would provide the text and Mair the finished product. The Baedeker Autoführer Verlag, Stuttgart was born. The slim guides called "Baedeker-Shell" guides were designed to fit into a man's jacket pocket or in the glove compartment of a car. The first ones covered Germany and were a huge success. Guides on other European countries followed in both German and English. Karl Friedrich was now operating on two fronts. He continued to produce city and regional guides from Malente and with the publication of his 1954 "Berlin" guide in German, English and French, the Baedeker brand had been well