Food Safety Authority of Ireland conducted tests on a sample of frozen beefburgers sold in Irish and British supermarkets in early 2013, and announced on 15 January that the test results had revealed significant quantities of horse meat in several of the products tested. The findings triggered the 2013 meat adulteration scandal, which involved several major food retailers and suppliers in the United Kingdom, France and other European countries. Food Safety Authority of Ireland The Food Safety Authority of Ireland (FSAI) ( – USBE) is the statutory body responsible for ensuring food produced, distributed or marketed in Ireland complies with food safety and hygiene standards,
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as