Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Tool the term "tool" loosely to many things that are means to an end (e.g., a fork), strictly speaking an object is a tool only if, besides being constructed to be held, it is also made of a material that allows its user to apply to it various degrees of force. If repeated use wears part of the tool "down" (like a knife blade), it may be possible to restore it; if it wears the tool "out" or breaks it, the tool must be replaced. Thus "tool" falls under the taxonomic category "implement", and is on the same taxonomic rank as