Smartphone use Windows Phone on its smartphones. Windows Phone became the third-most-popular smartphone OS, before being replaced by Windows 10 Mobile, which declined in share to become "largely irrelevant" at less than 0.5% of the smartphone market. Palm replaced their Palm OS with webOS. BlackBerry Limited, formerly known as Research In Motion, made a new platform based on QNX, BlackBerry 10, with which it was possible to control a device without having to press any physical buttons; this platform was later discontinued. By the mid-2010s, almost all smartphones were touchscreen-only, and Android and iPhone smartphones dominated the market. In 2013, Fairphone
Market share of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. "Market share: "The percentage of a market accounted for by a specific entity."" "Unit market share: "The units sold by a particular company as a percentage of total market sales, measured in the same units."" "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated