Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Sina Weibo cooperation agreement. The turning point (October 2011 - first half of 2014) With more and more foreign stars entering Sina Weibo, language translation has become an urgent need for Chinese fans to communicate with foreign idols in zero distance. English is ok, but the Korean language is still a headache for most users. In January 2013, Sina Weibo and NetEase.com announced that they had reached strategic cooperation. When users browse the foreign language content issued by foreign stars of Sina Weibo, they can directly obtain the translation results through the YouDao Dictionary, which satisfies the language of Sina Weibo users.