Altruism (biology) most common mechanism of reciprocity in nature, this kind is present in humans, primates, and many other mammals. Also known as, "If you're nice, I'll be nice too." This mechanism of reciprocity is similar to the heuristic of the golden rule, "Treat others how you would like to be treated." Parties mirror one another's attitudes, exchanging favors on the spot. Instant attitudinal reciprocity occurs among monkeys, and people often rely on it with strangers and acquaintances. Also known as, "what have you done for me lately?" Individuals keep track of the benefits they exchange with particular partners, which helps them
The Protestant Ethic and the Spirit of Capitalism avoided, and doing no more than what was enough for modest life, were common attitudes. As he wrote in his essays: After defining the "spirit of capitalism," Weber argues that there are many reasons to find its origins in the religious ideas of the Reformation. Many others like William Petty, Montesquieu, Henry Thomas Buckle, John Keats have noted the affinity between Protestantism and the development of commercialism. Weber shows that certain branches of Protestantism had supported worldly activities dedicated to economic gain, seeing them as endowed with moral and spiritual significance. This recognition was not a goal in itself; rather