Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Trend Drinks Trend Drinks Trend Drinks is a manufacturer of soft drinks in Gladstone in the Southern Flinders Ranges of South Australia. Trend Drinks is the last locally owned regional soft drink manufacturer in South Australia. Historically, South Australia had several regional independent soft drink manufacturers, but the growth of international brands has led to the decline of local independent bottlers. Today, the business is a partnership of Amore Syrups and Damian Casey. Trend drinks manufacture niche market products along with traditional soft drinks and cordials, such as Ginger Beer, Sarsaparilla, Portello and Cream Soda. They also manufacture honey based beverages and