Newcastle Brown Ale to be a failure, as he had actually been attempting to recreate Bass ale. The original beer had an original gravity of 1060º and was 6.25 ABV, and it sold at a premium price of 9 shillings for a dozen pint bottles. Newcastle Brown Ale went into production at Tyne Brewery in 1927, with Newcastle Breweries having occupied the site since 1890, with brewing on the site dating back to 1868. The blue star logo was introduced to the Newcastle Brown Ale bottle in 1928, the year after the beer was launched. The five points of the star represent the
Newcastle Brown Ale also available in British-themed pubs as a draught beer in Australia and New Zealand, brewed in the UK and imported by World Brands Australia Pty Ltd. The UK-brewed bottled, kegs, and cans are widely available in Australian liquor outlets as part of their international range. It is also popular in Canada, available on draught at many British-themed pubs. In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the