Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker also persuaded Eduard Wagner, the Baedeker cartographer in Darmstadt, to move to Leipzig and establish a new company with Ernst Debes, a talented cartographer from "Justus Perthes" a leading cartography firm in Gotha. The new company was named "Wagner and Debes" with offices adjacent to the new Baedeker address. Herbert Warren Wind, the author of "The House of Baedeker" wrote: He added: Michael Wild, the Baedeker chronicler, refers to the Baedeker maps as "a feast for the eye." The expansion was fast and furious. New editions were now printed by several Leipzig printers, but the bulk of the revised editions