Innocent Drinks Innocent Drinks Innocent Drinks is a company that makes smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. The three were friends at St John's College, Cambridge. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People
Innocent Drinks in standard plastic or tetrapak bottles or beverage cans instead of reusable glass containers. Innocent claims that they try to reduce the amount of packaging as best as they can and use recycled plastics and FSC-certified wood for cardboard-based packages. From 2011 onwards, the company committed to give a minimum of £250,000 to the Innocent foundation in years when there is no profit made, to allow its work to continue. In 2013, the company increased this annual commitment to £950,000 per year for the next five years. In 2014 the Gerber Juice Company, which manufactures Innocent smoothies, was fined £80,000