Newcastle Brown Ale malt would be used to darken the beer. In 2017, Heineken announced that some production would move from the John Smith’s Brewery, Tadcaster, to the Zoeterwoude Brewery in the Netherlands. The company claimed this would allow for shorter order lead times and faster transportation to the U.S. and allow distributors to purchase by the pallet rather than the container. Newcastle Brown Ale is brewed with pale malt and crystal malt. It has a lower hopping rate than traditional English bitters. The beer is one of the United Kingdom's leading bottled ales and is in the top 20 highest-selling ales overall,
Burton Ale trademarks ever issued in the UK for its red triangle and red diamond, the latter having been used for Burton Ales since the 1850s. Bass issued several limited bottlings of Bass No 1 Burton Ale to celebrate special occasions, starting with Ratcliff Ale in 1869 and continuing with King's Ale to mark the visit of Edward VII, a friend of Michael Bass, 1st Baron Burton, in February 1902 and Prince’s Ale in 1929 when the mash was started by the then Prince of Wales, later Edward VIII. Bass No. 1 was brewed almost continuously (with a 10-year break from 1944