Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Strategic Name Development and was responsible for the development of the name Cenovus Energy for Encana. Other branding projects include resQ for Bayer, OmniPro for Samsung Group, and Ultra Plush for Georgia-Pacific. Strategic Name Development is also the publisher of the naming and branding blog Name Wire. Strategic Name Development Strategic Name Development is a naming company co-founded in 1992 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research. Strategic Name Development has researched individual perceptions of various brand names, naming suffixes, and restaurant logos, and yearly company name changes.