Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Sina Weibo and comments. Hashtags differ slightly, using a double-hashtag "#HashName#" method, since the lack of spacing between Chinese characters necessitates a closing tag. Users can own hashtags by requesting the monitoring of a certain hashtag from the Sinai Weibo. Users can send an application and receive an answer from the company within one to three days. Once the Users own a hashtag they will have access to a wide variety of functions available only to them. The moderators need to stay active if they posts less than 1 post in a calendar week, they will be expelled from hosting the hashtag.