ThinkPad ThinkPad ThinkPad is a line of laptop computers and tablets designed, developed, and sold by Lenovo, and formerly IBM. ThinkPads are known for their minimalist, black, and boxy design which was initially modeled in 1990 by industrial designer Richard Sapper, based on the concept of a traditional Japanese "Bento" lunchbox revealing its nature only after being opened. According to later interviews with Sapper, he also characterized the simple ThinkPad form to be as elementary as a simple, black cigar box, and with similar proportions that offers a 'surprise' when opened. The line was first developed at the IBM Yamato Facility
Lenovo smartphones The "Le" series of devices, including the LePhone, LePad, and the LeTV were sold under the "idea" brand outside of China. The LePhone was thus known as the "ideaphone" in other markets. The "Le" pre-fix means "happy" in Mandarin Chinese and this branding is only used in Mainland China. In early 2013, Lenovo signed an endorsement deal with Kobe Bryant. Lenovo says Bryant was selected in order to further internationalize its brand while appealing to young consumers. Bryant made numerous appearances on behalf of Lenovo and was its main smartphone marketing campaign of the year in Asia. Lenovo sold its