IBM loss - at the time the biggest in American corporate history. Lou Gerstner was hired as CEO from RJR Nabisco to turn the company around. In 2002, IBM acquired PwC consulting, and in 2003 it initiated a project to redefine company values, hosting a three-day online discussion of key business issues with 50,000 employees. The result was three values: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". In 2005, the company sold its personal computer business to Chinese technology company Lenovo and, in 2009, it acquired
Lenovo Lenovo Lenovo Group Ltd. or Lenovo PC International, often shortened to Lenovo ( ), is a multinational technology company with headquarters in Beijing, China and Morrisville, North Carolina, United States. It designs, develops, manufactures, and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions. Lenovo was the world's largest personal computer vendor by unit sales from 2013 to 2015. It markets the ThinkPad line of notebook computers, IdeaPad, Yoga and Legion lines of notebook laptops, and the IdeaCentre and ThinkCentre lines of desktops. Lenovo has operations in more than 60 countries and