Censorship in China the new Internet regulations passed under General Secretary Xi Jinping's administration. These arrests served as an example to the rest of the "Big V's" as well as other Chinese internet users to be careful of what they expressed online; in fact, even five months after these arrests in August, there was a noticeable decrease in the amount of posts and discussions from prominent online figures. On popular microblogging site Weibo, opinion leaders decreased their posts by around 40% from the previous year. By 2015, instances of censored posts from popular Weibo accounts included messages that were only mildly critical of
Microblogging in China instant messaging service QQ's users, Tencent Weibo later attracted more registered users than Sohu Weibo and NetEase Weibo. The public beta versions of NetEase Weibo and Sohu Weibo were launched on March 20 and April 7, 2010, respectively. All these weibos, provided by the Chinese Internet giants, used the subdomain "t.example.com", such as t.sina.com.cn for Sina Weibo, t.qq.com for Tencent Weibo, t.sohu.com for Sohu Weibo, t.163.com for NetEase Weibo. On 7 April 2011, the leader of the weibo services Sina Weibo started to use an independent domain name weibo.com acquired earlier, in an attempt to build up its own brand.