Microblogging in China website. In February 2011, Tencent announced that its weibo registrations had exceeded 100 million. This threshold was officially passed by Sina Weibo in March 2011. However, according to iResearch's report on March 30, 2011, Sina Weibo took a commanding lead over its competitors, with 56.5% of China's microblogging market based on active users, and 86.6% based on browsing time. According to the China Internet Network Information Center, in the first half of 2011, Chinese weibo users increased from 63.11 million to 195 million. By July 2011, 40.2% Chinese Internet users and 34.0% Chinese mobile Internet users used weibo/microblogs. In Dec
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not