Android (operating system) top-selling platform in April 2011, overtaking BlackBerry OS with a 31.2% smartphone share, according to "comScore". By the third quarter of 2011, Gartner estimated that more than half (52.5%) of the smartphone sales belonged to Android. By the third quarter of 2012 Android had a 75% share of the global smartphone market according to the research firm IDC. In July 2011, Google said that 550,000 Android devices were being activated every day, up from 400,000 per day in May, and more than 100 million devices had been activated<ref name="i/o 2011 stats"></ref> with 4.4% growth per week. In September 2012, 500
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market