History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
The Devil Wears Prada (film) the fashion industry—when the masses started to pay attention to the business of what they wore." It credited the movie with helping stir interest in the American adaptation of the Colombian television series "Ugly Betty", which debuted months after its release. The film also has been credited with increasing interest in R.J. Cutler's documentary "The September Issue", which followed Wintour and other "Vogue" editors as they prepared the issue for that month of 2007. Writing in "The Ringer" on the tenth anniversary, Alison Herman observed that ""The Devil Wears Prada" transformed Wintour's image from that of a mere public figure