Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
India pale ale India pale ale India pale ale (IPA) is a hoppy beer style within the broader category of pale ale. The term "pale ale" originally denoted an ale brewed from pale malt. Among the first brewers known to export beer to India was George Hodgson's Bow Brewery, on the Middlesex-Essex border. Bow Brewery beers became popular among East India Company traders in the late 18th century because of the brewery's location near the East India Docks. Demand for the export style of pale ale, which had become known as India pale ale, developed in England around 1840 and it later became