2013 horse meat scandal King, which has more than 500 fast food outlets in Ireland and the UK, dropped Silvercrest as a supplier, using suppliers in Germany and Italy instead, after horse meat was found in their supply chain. Waitrose removed beef meatballs from sale when it found that they contained pork. The meatballs were manufactured by an ABP factory in Glasgow. Waitrose, part of John Lewis, said it would be creating a new facility to supply its own beef products. Tesco, the Co-operative Group and Aldi also cancelled contracts with ABP Food Group because of the adulteration. Food wholesaler Makro, supplier to the
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value