Horse meat eaten without the knowledge of the consumer, due to accidental or fraudulent introduction of horse meat into human food. A 2003 Food Standards Agency (FSA) investigation revealed that certain sausages, salami and similar products such as chorizo and pastrami sometimes contain horse meat without it being listed, although listing is legally required. The 2013 horse meat scandal involved multiple products being recalled from shelves due to unlabelled horse meat in amounts up to 100% of the meat content. The issue came to light on 15 January 2013, when it was reported that horse DNA had been discovered in frozen beefburgers
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as