Newcastle Brown Ale to be a failure, as he had actually been attempting to recreate Bass ale. The original beer had an original gravity of 1060º and was 6.25 ABV, and it sold at a premium price of 9 shillings for a dozen pint bottles. Newcastle Brown Ale went into production at Tyne Brewery in 1927, with Newcastle Breweries having occupied the site since 1890, with brewing on the site dating back to 1868. The blue star logo was introduced to the Newcastle Brown Ale bottle in 1928, the year after the beer was launched. The five points of the star represent the
Mild ale has led to a modest renaissance and an increasing number of milds (sometimes labelled "Dark") being brewed. The Campaign for Real Ale has designated May as Mild Month. In the United States, a group of beer bloggers organised the first American Mild Month for May 2015, with forty-five participating breweries across the country. "Mild" was originally used to designate any beer which was young, fresh or unaged and did not refer to a specific style of beer. Thus there was Mild Ale but also Mild Porter and even Mild Bitter Beer. These young beers were often blended with aged "stale"