The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
Like Cola sponsor of one of the races in the 1983 Winston Cup that occurred on July 24 of that year – the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race. Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons. Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or RC Cola (which introduced another caffeine-free cola, RC 100, in 1980) they refused to distribute Like Cola – limiting its availability. The Like name was first used from 1963 to 1969 for 7 Up's diet lemon-lime soda