Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Captain Lorrington "Gimlet" King in Britain's colonies and former colonies. In general the storylines of the books focus on actions behind enemy lines, or in foreign lands. During one of the books, Gimlet and his team go into occupied France to rescue British slave labourers from a Renault plant which is about to be bombed. In later stories, Gimlet seeks treasure, and must work as both predator and prey when Werwolf terrorists begin trying and executing British "war criminals". Although less popular than Biggles as a character, Gimlet remains an enduring legacy of W.E. Johns and British adventure fiction. The Gimlet Regulars also appear