Baedeker "baedekering" became an English-language term for the purpose of traveling in a country to write a travel guide or travelogue about it. Fritz Baedeker became the most successful travel guide publisher of all time and turned the publishing house into the most famous and reputable publisher of travel guides in the world. In 1909, Leipzig University conferred an honorary Ph.D. (a rare honour at the time) on him at its 500th anniversary convocation. This era in its history was brought to an end by the outbreak of World War I, after which the house of Baedeker went into decline, the
North American Light and Power Company North American Light and Power Company The North American Light and Power Company was a utility holding company formed in South Bend, Indiana and run since 1916 by its President, Clement Studebaker, Jr., of the family famous for the Studebaker automobiles. The utility company remained a major subsidiary of the North American Company, until that conglomerate's 1940s breakup by the U.S. Securities and Exchange Commission (SEC). Clement Studebaker, Jr. (1871–1932) was born the son of Clement Studebaker (1831–1901), the carriage and automobile manufacturer of South Bend, Indiana. In 1911, the company founded by the Studebaker brothers joined forces with Everitt-Metzker-Flanders