Mario Prada Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in 1913. Prada was founded in 1913 by Mario Prada and his brother Martino as Fratelli Prada (English: "Prada Brothers"). The company was originally headquartered in Milan, Italy. The shop sold leather goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, so he prevented female
Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion