Android (operating system) and rival Linux mobile operating systems that were in development. These established players were skeptical: Nokia was quoted as saying "we don't see this as a threat," and a member of Microsoft's Windows Mobile team stated "I don't understand the impact that they are going to have." Since then Android has grown to become the most widely used smartphone operating system and "one of the fastest mobile experiences available". Reviewers have highlighted the open-source nature of the operating system as one of its defining strengths, allowing companies such as Nokia (Nokia X family), Amazon (Kindle Fire), Barnes & Noble (Nook),
Market share adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm’s product line, market share trends for individual products are considered early indicators of future opportunities or problems." Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of the impact