Food Safety Authority of Ireland conducted tests on a sample of frozen beefburgers sold in Irish and British supermarkets in early 2013, and announced on 15 January that the test results had revealed significant quantities of horse meat in several of the products tested. The findings triggered the 2013 meat adulteration scandal, which involved several major food retailers and suppliers in the United Kingdom, France and other European countries. Food Safety Authority of Ireland The Food Safety Authority of Ireland (FSAI) ( – USBE) is the statutory body responsible for ensuring food produced, distributed or marketed in Ireland complies with food safety and hygiene standards,
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value