Sina Weibo in China. Sina Weibo is a service website launched by sina.com to provide microblogging services. Users can send messages and multimedia messaging service through the website and the App, and they also can upload pictures and videos to the public for instant sharing. Users can directly add comments, pictures, and videos under in the comment section. Sina Weibo is a platform based on user relationships to share information, to disseminate information, and to get information. Sina Weibo invited a huge number of stars and celebrities to join the microblogging at the beginning. But now, it also invites many media workers,
Sina Weibo monthly active users; 85% of them use Weibo on their mobile; there are over 100 million messages posted by users each day; 70% of Weibo's active users are at university level; 50.10% of Weibo users are male, 49.90% are female; with 90 million followers, actress Xie Na is the number 1 Weibo celebrity. Although the competition in China social media platforms is very fierce, Sina Weibo still comes out and becomes the most popular one. The wider use of mobile technologies in China also increases the popularity of it. After the July 2009 Ürümqi riots, China shut down most of