Cola by citric or other isolated acids. Coca-Cola's recipe is maintained as a corporate trade secret. A variety of different sweeteners may be added to cola, often partly dependent on local agricultural policy. High-fructose corn syrup (HFCS) is predominantly used in the United States and Canada due to the lower cost of government-subsidized corn. In Europe, however, HFCS is subject to production quotas designed to encourage the production of sugar; sugar is thus typically used to sweeten sodas. In addition, stevia or an artificial sweetener may be used; "sugar-free" or "diet" colas typically contain artificial sweeteners only. In the 1940s, Coca-Cola
Jolly Cola Dansk Coladrik had tapped their cola in regular soft drink bottles. This made it easier for the retail industry to administer the returnable bottle system, but it also made it possible to launch Jolly Cola as “The Big Cola” (a slogan that not coincidentally resembled Pepsi’s successful 1930s US slogan for its big 12 ounce bottle). A Danish soft drink bottle contained exactly 25 cl, whereas the characteristic ‘chubby’ Coca-Cola bottle only contained 19 cl. The argument about value for your money was important in a time where a soft drink was considered to be a luxury product. (The story