Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
Uncle Sam Cereal Uncle Sam Cereal Uncle Sam Cereal is a ready-to eat breakfast cereal, first introduced in 1908 by U.S. Mills of Omaha, Nebraska. The company relocated to Needham, Massachusetts sometime after the 1970s. Attune Foods of San Francisco acquired Uncle Sam Cereal in 2009. In 1908, company founder Lafayette Coltrin of Omaha was instructed by his personal physician to add flaxseed to his diet. Coltrin enjoyed the taste of toasted flaxseed on whole wheat flakes that he ate during breakfast so much, he decided to market the combination. Given his resemblance to Uncle Sam, Coltrin named his new cereal after the