Breakfast cereal market. In China, porridges such as rice congee, or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong, China due to the increase of work and decrease in time. In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which is often served to young children. The cereal production in Greece has recently declined. Ireland is known for its oatmeal. The most famous variety of these is steel-cut oatmeal. Oatmeal is very popular in Ireland,
Breakfast cereal in a pressure cooker for rolling and then dried in an electric oven. By 1925, Wheaties had become the "Breakfast of Champions". In 1928, four milling companies consolidated as the General Mills Company in Minneapolis. The new firm expanded packaged food sales with heavy advertising, including sponsorship of radio programs such as "Skippy", "Jack Armstrong, The All-American Boy", and baseball games. Jack Dempsey, Johnny Weissmuller, and others verified the "Breakfast of Champions" slogan. By 1941 Wheaties had won 12% percent of the cereal market. Experiments with the puffing process produced Kix, a puffed corn cereal, and Cheerios, a puffed oats