Fendi Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group. In 2014, Fendi started making plans to use drones to show its catwalk fashions. In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the
Fountains of Rome (symphonic poem) Valle Giulia all'Alba"), shows this fountain at daybreak in a pastoral landscape which cattle pass through during the morning. In the second section, The Triton Fountain in the Morning ("La fontana del Tritone al mattino"), depicts Naiads and Tritons dancing in the morning light, as figures of the Bernini fountain are seen nearby. Gods and goddesses using conch shells are portrayed by the French horn. The third section, The Trevi Fountain at Noon ("La fontana di Trevi al meriggio"), is ushered in by a triumph giving news of a recent victory by the god Neptune. The final section, The Villa