Tencent Weibo Tencent Weibo Tencent Weibo is a Chinese microblogging (weibo) website launched by Tencent in April 2010, and is still currently under beta testing. Users may broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone. Tencent Weibo is a social network that connects all users together. It enhances communication between friends. Users can share photos, videos and text with a 140-character limit. The reposting function of Tencent Weibo is similar to Twitter's "retweeting", which is replied in @ form. In comparison, Tencent Weibo encourages users to create new topics on their own. With the support
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not