Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker "Karl Baedeker ". His uncle Hans had decided to stay on in Leipzig, which was now under the jurisdiction of the Russians who had not granted him a publishing licence. However, they were very close and Karl could draw on his uncle's experience to get things going. Even before the outbreak of war, Hans used to tell him: Some American, British and German publishers had tried hard to buy the 'Baedeker' name, which was still a world brand, thinking that Karl Friedrich would be only too pleased to sell. However, as he said to Herbert Warren Wind: In December 1949,