Android (operating system) to develop an advanced operating system for digital cameras, and this was the basis of its pitch to investors in April 2004. The company then decided that the market for cameras was not large enough for its goals, and by five months later it had diverted its efforts and was pitching Android as a handset operating system that would rival Symbian and Microsoft Windows Mobile. Rubin had difficulty attracting investors early on, and Android was facing eviction from its office space. Steve Perlman, a close friend of Rubin, brought him $10,000 in cash in an envelope, and shortly thereafter wired
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)