Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Pluto (Disney) Pluto, on March 24, 1930, and the attachment of that name to the dog character. Venetia Burney (later Venetia Phair), who as an eleven-year-old British schoolgirl had suggested the name Pluto for the planet, remarked in 2006: "The name had nothing to do with the Disney cartoon. Mickey Mouse's dog was named after the planet, not the other way around." Although it has been claimed that Disney named the dog after the planet, rather than after the mythical god of the underworld, this has not been verified. Disney animator Ben Sharpsteen said "We thought the name [Rover] was too common,