Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Italian fashion Prada, Richmond, Ermanno Scervino, Tod's (designed by Andrea Incontri regarding men's lines), Trussardi, Valentino (directed by Pier Paolo Piccioli) and Versace (directed by Donatella Versace) to name the most significant. Examples of major fashion brands which are specialized mainly at womenswear (and also accessories for women) are Agnona (designed by Simon Holloway), Luisa Beccaria, Laura Biagiotti, Blumarine (created by Anna Molinari), Chiara Boni la petit robe, Capucci (directed by Mario Dice), Alberta Ferretti, Elisabetta Franchi, Giamba (created by designer Giambattista Valli), Krizia (founded by Mariuccia Mandelli and now art directored by Zhu Chongyun), Max Mara (created by Laura Lusuardi), Miu