Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
History of breakfast and during the 1920s a considerable number of new cereals were marketed. The reason for this movement towards cold breakfast cereals was inspired by the Jacksonian-era Clean Living Movement (1830–1860). This movement focused on a lot of lifestyle changes, but specific to breakfast it claimed that eating bacon, eggs, pancakes and hot coffee was too indulgent. The first prepared cold breakfast cereal marketed to American consumers was created by Dr. John Harvey Kellogg, who introduced it in 1878 and named it granola. The product was prepared with baked wheat, oatmeal and cornmeal, and was the first brand-name breakfast cereal in