BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC UKTV assumed full control of UKTV. BBC Worldwide previously had a 20 per cent stake in UKTV in a three way partnership with Foxtel and Fremantle Media. BBC Worldwide launched two new Australian channels, BBC Knowledge (documentary and non-fiction programming) and CBeebies (an advertising-free channel for 0 to six-year-olds) on 1 November 2008. On 3 October 2009 UKTV revealed a new logo, displaying that of the BBC, although its name remained unchanged. On 15 November 2009 the channel launched an HD simulcast, replacing BBC HD. In April 2013, the channel changed its logo and name to BBC UKTV. On 1 July