Clio is the son of Clio's sisters Urania or Calliope. In her capacity as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments," Clio is the namesake of various modern brands, including the Clio Awards for excellence in advertising. The Cambridge University History Society is informally referred to as Clio, similarly, the Cleo of Alpha Chi society at Trinity College, Connecticut is named after the muse. 'Clio' also represents history in some coined words in academic usage: cliometrics, cliodynamics. Clio In Greek mythology, Clio (, ; , "Kleiṓ"; "made famous" or "to make famous"), also spelled Kleio, is the
Ancient Greek phonology present in English or Modern Greek, such as a three-way distinction between voiced, voiceless, and aspirated stops (such as , as in English "bot, spot, pot"); a distinction between single and double consonants and short and long vowels in most positions in a word; and a word accent that involved pitch. Koine Greek, the variety of Greek used after the conquests of Alexander the Great in the fourth century BC, is sometimes included in Ancient Greek, but its pronunciation is described in Koine Greek phonology. For disagreements with the reconstruction given here, see below. Ancient Greek was a pluricentric language,