Smartphone use Windows Phone on its smartphones. Windows Phone became the third-most-popular smartphone OS, before being replaced by Windows 10 Mobile, which declined in share to become "largely irrelevant" at less than 0.5% of the smartphone market. Palm replaced their Palm OS with webOS. BlackBerry Limited, formerly known as Research In Motion, made a new platform based on QNX, BlackBerry 10, with which it was possible to control a device without having to press any physical buttons; this platform was later discontinued. By the mid-2010s, almost all smartphones were touchscreen-only, and Android and iPhone smartphones dominated the market. In 2013, Fairphone
Relative market share Relative market share Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms accounts for a large proportion of the market. These metrics are useful in comparing a firm’s or a brand’s relative position across different markets and in evaluating the type and degree of competition in those markets. The purpose of the “relative market share metric” is to access a firm’s or a brand’s success and its position in the market. A firm with a market