History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Italian name (including Latin ones) such as "Cicerone". That practice somewhat resembles the Greek custom of placing definite articles before "all" names (see Greek names). The Greco-Italian practice even spread to French in the 17th century, especially in writings regarding figures in literature and painting such as "le Poussin". For example, some Italian surnames of Greek sound descent: "Papasidero", "Papadopulo". Italian name A name in Italian consists of a given name ("nome") and a surname ("cognome"). Surnames are normally written after given names. In official documents, the surname may be written before given names. In speech, the use of given name before