Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Innocent Drinks farms. Innocent Drinks next worked with the University of Cordoba to trial variations of short-pulse irrigation systems, which are considered to be the most efficient irrigation systems for strawberries while remaining cost-effective for farmers to install. In 2014, they began farmer workshops to train them in best practice water management and encourage them to reduce their water use. Innocent later developed Irri-Fresa, an app that calculates optimal daily irrigation times. In 2015, participating farmers using the app saved 1.7 billion liters – cutting water use by up to 40 percent on their farms. Innocent Drinks has pledged to give at