Vita Cola some time, Vita Cola sponsored FC Hansa Rostock, a soccer club from Mecklenburg-Vorpommern. Vita Cola has since then surpassed Pepsi Cola and is still regaining market share in the former East Germany. In Thuringia, Vita Cola has the biggest market share of colas, even above Coca-Cola. That means that Thuringia is one of the few regions in the world where a regional cola brand is the market leader. Today there is only one other former East German cola brand in production: Club Cola. Natural mineral water, Sugar, Carbonic acid, Acidulants (E270, citric acid, phosphate), Dye E150 d, Natural aroma, Vitamin
Jolly Cola Dansk Coladrik had tapped their cola in regular soft drink bottles. This made it easier for the retail industry to administer the returnable bottle system, but it also made it possible to launch Jolly Cola as “The Big Cola” (a slogan that not coincidentally resembled Pepsi’s successful 1930s US slogan for its big 12 ounce bottle). A Danish soft drink bottle contained exactly 25 cl, whereas the characteristic ‘chubby’ Coca-Cola bottle only contained 19 cl. The argument about value for your money was important in a time where a soft drink was considered to be a luxury product. (The story