Microblogging in China website. In February 2011, Tencent announced that its weibo registrations had exceeded 100 million. This threshold was officially passed by Sina Weibo in March 2011. However, according to iResearch's report on March 30, 2011, Sina Weibo took a commanding lead over its competitors, with 56.5% of China's microblogging market based on active users, and 86.6% based on browsing time. According to the China Internet Network Information Center, in the first half of 2011, Chinese weibo users increased from 63.11 million to 195 million. By July 2011, 40.2% Chinese Internet users and 34.0% Chinese mobile Internet users used weibo/microblogs. In Dec
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018