Tencent Weibo in March, Qoocu.com (a blog focusing on products of Tencent) released some screenshots of the internal beta test of Tencent Weibo. On April 1, Tencent began its public beta test, people with an invitation code might take part in the test. And on the same day, Tencent released its QQ2010 version Beta3, with the microblogging feature included. In the second quarter of 2012 it had 469 million registered users. On July 23, 2014, Tencent Inc announced that it will integrate its micro-blogging service's operation team into the company's news team, after media reported that it has dismissed its micro-blogging department
Tencent Weibo of QQ, Tencent doesn't intend to launch Tencent Weibo at a strategic level, but as a marketing tactic to curb competitors. Many celebrities are Tencent Weibo users, including, Ma Huateng, Zhou Hongyi, Liu Xiang and Jet Li. Initially only QQ users could register Tencent Weibo account corresponding to their own QQ number. Weibo accounts are not automatically registered for QQ users, they need to log in Tencent Weibo page for registration. Email address can be used for registration (formerly only QQ email address were supported). Posts can be shortened into an url.cn domain name. Each user can follow up to