BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Online in the late 1990s. In 2006, the BBC began making controversial plans to raise revenue by including advertising on the international version of BBC News Online accessed from outside the United Kingdom. BBC Online is currently freely available worldwide (via various URLs including bbc.com/news) but planned video services and a lower than expected licence fee settlement paid for by UK residents only led to the BBC introducing banner advertisements to the site from November 2007. The BBC Trust approved the plans for introducing advertisements which also involved creating bbc.com as a part of BBC Worldwide. Sir Michael Lyons, Chairman of