Innocent Drinks In 2007 McDonald's began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012. However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in the Netherlands. Revenue for the company declined in 2008 as a result of the global financial crisis which led to an overall loss of £8.6m. On 6 April 2009, Innocent Drinks announced on its website an agreement to sell a stake of 10-20% to The Coca-Cola Company for £30 million, with the three founders continuing to retain
Innocent Drinks salt in a 330ml can. One can of this contains one portion of fruit juice (one of your 5-a-day) diluted with lightly sparkling water. Innocent Drinks discovered that one of their supplies was contributing to the unsustainable water use threatening UNESCO World Heritage site Doñana National Park, one of Europe's most important wetlands. From 2010 to 2012, Innocent worked in partner with its supplier and Unilever to map the water footprint and the efficiency of multiple strawberry farms over three years. The project permitted them to identify ways to reduce water use through improving water efficiency and management on strawberry