Microblogging in China in spreading the news quickly and discussing and evaluating government response. In 2012, there were 309 million people microblogging in China. "Wei boke" (微博客) and "weixing boke" (微型博客), commonly abbreviated as "weibo" (微博), are Chinese words for "microblog". A China-based microblogging service often names itself a weibo by putting it after the name of the service (e.g. Tencent Weibo, Sina Weibo). A similar word "围脖" () is used as Internet slang for "weibo". Fanfou () is the earliest notable weibo service. It was launched in Beijing on May 12, 2007 by the co-founder of Xiaonei (now Renren) Wang Xing ().
Internet censorship in China Square protest of 1989. According to the government's white paper in 2010 on the subject of internet in China, the government protects “the safe flow of internet information and actively guides people to manage websites in accordance with the law and use the internet in a wholesome and correct way.” The government, therefore, prevents people on the internet from “divulging state secrets, subverting state power and jeopardizing national unification; damaging state honor” and “disrupting social order and stability." Law-abiding Chinese websites such as Sina Weibo censors words related to the protest in its search engine. Weibo is one of the