Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Innocent Drinks least 10% of all its profits to charity every year. The Innocent Foundation is a registered charity funded by the employees, shareholders and company of innocent drinks. The foundation claims to have supported 67 different projects since their start in 1998. The charities they support are chosen by the following criteria: Each organization must - benefit a community rather than individuals, be a not-for-profit organization, be pursuing charitable purposes, and consider taking part in The Foundation scholarship program which offers employees of Innocent Limited the opportunity to volunteer with partners, using their business skills to bring benefit to the organization.