2013 horse meat scandal but ABP said that it "welcomed their decision to continue sourcing fresh beef from other ABP companies". On 15 February 2013 Tesco said, "We will no longer work with the suppliers who fell below our very high standards." The first apparent instance of fresh beef being adulterated with horse meat was reported by Asda, which removed its 500-gram own-label beef Bolognese sauce from sale. The sauce was supplied by Greencore, which said in a statement that the meat in the sauce had been supplied by ABP Food Group's Nenagh plant in County Tipperary, Ireland. On 4 March 2013 Greencore announced
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This