Android (operating system) tablet-specific iOS applications. Despite app support in its infancy, a considerable number of Android tablets, like the Barnes & Noble Nook (alongside those using other operating systems, such as the HP TouchPad and BlackBerry PlayBook) were rushed out to market in an attempt to capitalize on the success of the iPad. "InfoWorld" has suggested that some Android manufacturers initially treated their first tablets as a "Frankenphone business", a short-term low-investment opportunity by placing a smartphone-optimized Android OS (before Android 3.0 "Honeycomb" for tablets was available) on a device while neglecting user interface. This approach, such as with the Dell Streak,
Sony Mobile top 10 smartphone vendors globally for the first time in the first quarter of the year. Sony Mobile has been the only major smartphone OEM that has given support to developing communities of smaller, hacker-focused mobile operating systems during this time. In 2013 Sony released an experimental Firefox OS ROM for the Sony Xperia E device. In 2017 Sony got Sailfish OS into its Open Devices program. As a result, the Sailfish software has been officially ported to many Xperia devices. As of Q2 2018, Sony Mobile's smartphone market share in Japan was 12.5%, behind Apple and Sharp. In 2009,