Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Italian design of Socialism and the 1946 RIMA exhibition, Italian talents in interior decorating were made evident, and with the Italian economic miracle, Italy saw a growth in industrial production and also mass-made furniture. Yet, the 1960s and 1970s saw Italian interior design reach its pinnacle of stylishness, and by that point, with Pop and post-modern interiors, the phrases ""Bel Design"" and ""Linea Italiana"" entered the vocabulary of furniture design. Ever since the late 1970s and early 1980s, some equipment began to be logoed by notable Italian fashion houses, such as Prada, Versace, Armani, Gucci and Moschino. Examples of classic pieces of