2013 horse meat scandal wing on Health and Safety that pig DNA had been found in halal chicken sausages produced for schools. Horse meat is not normally eaten in Ireland and Britain. According to Professor Reilly, chief executive of the FSAI, "In Ireland, it is not our culture to eat horse meat and therefore, we do not expect to find it in a burger". Silvercrest, a subsidiary of ABP Foods has claimed that there is no risk to the public upon eating the foreign meat. Eleven firms, including Tesco and Asda, said they shared shoppers' "anger and outrage". Whitbread vowed to remedy the unacceptable
Value brands in the United Kingdom of a supermarket price war, and targeted a low price point, with cans of beans costing 3p a can and loaves of bread for 7p. In 2018 Tesco began phasing out Everyday Value in favour of "tertiary brands" such as "Mrs Molly's", "Hearty Food Co." and "Stockwell & Co.", in effect imitating what Aldi and Lidl do and reviving a previous attempt in 2009 known as 'Discount Brands at Tesco'. Asda Smart Price is a no-frills private label trade name. It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were