Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Salt Lake County, Utah 48.91%, making Salt Lake County a majority non-Mormon county. According to the U.S. Census Bureau, the county has a total area of , of which is land and (8.1%) is water. It is the fifth-smallest county in Utah by area. The county borders on the Great Salt Lake and is intersected by the Jordan River. The western portion of the county descends toward the valley of the lake, but perhaps the most dominating physical feature in Salt Lake County are the Wasatch Mountains in the eastern portion of the county, famous for both summer and winter activities. The mountains are