Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo might not always be in favor of government officials, many Chinese officials opened Weibo accounts as to give their own version of events. On 16 March 2012, all the Beijing users of Sina Weibo were told to register with their real names. From 31 March 2012, the comment function of Sina Weibo was shut down for three days, along with Tencent QQ. In May 2012, Sina Weibo introduced new restrictions on the content its 300 million users can post. An example of Sina Weibo's censorship and manipulation of discussion or public social activity was the blocking of Foxconn workers' strikes