Android (operating system) of Android phones in use had known but unpatched security vulnerabilities due to lack of updates and support. Ron Amadeo of "Ars Technica" wrote also in August 2015 that "Android was originally designed, above all else, to be widely adopted. Google was starting from scratch with zero percent market share, so it was happy to give up control and give everyone a seat at the table in exchange for adoption. [...] Now, though, Android has around 75–80 percent of the worldwide smartphone market—making it not just the world's most popular mobile operating system but arguably the most popular operating system,
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market