ThinkPad UltraBay and earlier hot-swap functionality was essentially rendered difficult if not impossible. ThinkPad UltraBay UltraBay is originally IBM's name for the swappable drive bay in the ThinkPad range of laptop computers. When the Thinkpad product line was sold to Lenovo, the concept and the name stayed. Furthermore, it is used in some of Lenovo's own IdeaPad Y Series laptops. Introduced with the ThinkPad 750 series in 1995, this technology has gone through redesigns with almost every new generation of ThinkPad, which may lead to confusion. The following table gives an overview of the different UltraBay types, in which models they occurred
Lenovo include the Lenovo notebooks, which were introduced in 2008. Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African countries, there is no requirement to partner with a local telecom firm to sell its phones. In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise." In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad agency Saatchi & Saatchi.