Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Ale conner and wholesome, and sold at proper prices according to the assize; and also to present all defaults of brewers to the next court-leet." The mediaeval post of ale conner was far from a popular or sought-after position. Hops are a preservative, so before the introduction of hopping, ale would not keep well and had to be brewed on site, meaning there were many small breweries to visit. In addition, ale frequently "went off" for the same reason, so tasting it was not uniformly pleasant. Finally, as a representative of the authorities and dispenser of fines, an ale-conner could become unpopular