Michaela Bercu 1988 cover of American "Vogue" wearing a bejeweled Christian Lacroix T-shirt and a pair of faded jeans; the shot was done outdoors in natural light. It was Anna Wintour's first cover since taking over as the magazine's editor-in-chief, and was seen as signaling a break from the more formal and posed cover images favored by her predecessor, Grace Mirabella. It was also the first time a model on the cover of "Vogue" was shown wearing jeans. Bercu was also the first Israeli woman to be featured on the cover of American "Vogue". She would later appear on the covers of
Vogue (magazine) of sports and social affairs included for its male readership. Despite the magazine's content, it grew very slowly during this period. Condé Montrose Nast purchased "Vogue" in 1905 one year before Turnure's death and gradually grew the publication. He changed it to a unisex magazine and started "Vogue" overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine's number of publications and profit increased dramatically under Nast's management. By 1911, the "Vogue" brand had garnered a reputation that it continues to maintain, targeting an elite audience