Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Microblogging in China is that much more information can be conveyed in 140 Chinese characters than the 140 Latin alphabet characters used on Twitter for many languages. Sina Weibo is the most visited such site in China. Sina has used the domain name weibo.com for the service since April 2011. Because of the site's popularity and domain name, "Weibo" is often used generically to refer to Sina Weibo or Tencent Weibo. Weibos are a major source of commentary on a wide range of topics. After the high-speed Wenzhou train collision in 2011 in which 40 people died, online posting played a key role