Karl Baedeker 'father of modern tourism'. In 1846, Baedeker introduced his famous 'star' ratings (for sights, attractions and lodgings) in the third edition of his "Handbuch für Reisende durch Deutschland und den Oesterreichischen Kaiserstaat" - an idea based on the Murray guides star system. This edition was also his first 'experimental' red guide. He also decided to call his travel guides 'handbooks', following the example of John Murray III. Baedeker's early guides had tan covers, but from 1856 onwards, Murray's red bindings and gilt lettering became the familiar hallmark of all Baedeker guides as well, and the content became famous for its
North American Light and Power Company North American Light and Power Company The North American Light and Power Company was a utility holding company formed in South Bend, Indiana and run since 1916 by its President, Clement Studebaker, Jr., of the family famous for the Studebaker automobiles. The utility company remained a major subsidiary of the North American Company, until that conglomerate's 1940s breakup by the U.S. Securities and Exchange Commission (SEC). Clement Studebaker, Jr. (1871–1932) was born the son of Clement Studebaker (1831–1901), the carriage and automobile manufacturer of South Bend, Indiana. In 1911, the company founded by the Studebaker brothers joined forces with Everitt-Metzker-Flanders