Smartphone touchscreen device with a slide-out physical keyboard. The first Android device, the HTC Dream, was released in September 2008. Although Android's adoption was relatively slow at first, it started gaining widespread popularity in 2010, and in early 2012 dominated the smartphone market share worldwide, which continues to this day. Android and iPhone devices popularized the smartphone form factor based on a large capacitive touchscreen, and led to the decline of earlier, keyboard- and keypad-focused platforms. Microsoft, for instance, discontinued Windows Mobile and started a new touchscreen-oriented OS from scratch, called Windows Phone. Nokia abandoned Symbian and partnered with Microsoft to
Market share analysis period. This helps determine the firm's targeted market share. This also helps budget for activities like budgeting for R&D, sales promotion, marketing, and training. Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account