Android (operating system) of Android phones in use had known but unpatched security vulnerabilities due to lack of updates and support. Ron Amadeo of "Ars Technica" wrote also in August 2015 that "Android was originally designed, above all else, to be widely adopted. Google was starting from scratch with zero percent market share, so it was happy to give up control and give everyone a seat at the table in exchange for adoption. [...] Now, though, Android has around 75–80 percent of the worldwide smartphone market—making it not just the world's most popular mobile operating system but arguably the most popular operating system,
Market share to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." Market share