Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (cocktail) Gimlet (cocktail) The gimlet (pronounced with a hard 'g') is a cocktail typically made of 2 part gin, 1 part lime juice, and soda. A 1928 description of the drink was: "gin, a spot of lime, and soda". The description in the 1953 Raymond Chandler novel "The Long Goodbye" stated that "a real gimlet is half gin and half Rose's lime juice and nothing else". This is in line with the proportions suggested by "The Savoy Cocktail Book" (1930), which specifies one half Plymouth Gin and one half Rose's Lime Juice Cordial. However, modern tastes are less sweet, and generally