Smartphone touchscreen device with a slide-out physical keyboard. The first Android device, the HTC Dream, was released in September 2008. Although Android's adoption was relatively slow at first, it started gaining widespread popularity in 2010, and in early 2012 dominated the smartphone market share worldwide, which continues to this day. Android and iPhone devices popularized the smartphone form factor based on a large capacitive touchscreen, and led to the decline of earlier, keyboard- and keypad-focused platforms. Microsoft, for instance, discontinued Windows Mobile and started a new touchscreen-oriented OS from scratch, called Windows Phone. Nokia abandoned Symbian and partnered with Microsoft to
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)