2013 horse meat scandal left Romania clearly and correctly labelled as horse and that it was afterwards that it was relabelled as beef by Spanghero. The investigation also said some blame may rest with Comigel, claiming the staff there should have noticed anomalies in the paperwork, and realised from the smell and look of the meat once it was defrosted that it was not beef. On 7 February 2013, Findus announced that in a sample of 18 beef lasagne products that it tested, 11 contained between 60% and 100% horse meat. It was also revealed that some of the products sold had minced meat
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This