Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
Plus (cereal) of Australian swimmer Ian Thorpe appeared on boxes of Sports Plus cereal. Plus (cereal) Plus is a breakfast cereal range by Australian breakfast company Uncle Tobys, now a subsidiary of Nestlé. The range was introduced in 2001 as Flakes Plus. The original flavours were Fibre Plus, Muesli Flakes, Sports Plus, Sultanas 'n' Bran, and Lite Start. In 2002, the range was renamed simply Plus. In 2004, a new flavour, Crisp 'n' Crunchy, was introduced. In 2005, Fibre Plus and Sports Plus were renamed Fibre Mix and Sports Lift respectively. In 2006, Protein Mix was introduced, followed by Antioxidant Lift and