Baedeker Friedrich's widow Eva Baedeker, née Konitz (1913−1984), piloted the firm until she died in 1984. She was the last Baedeker to play an active role in running the Baedeker publishing house founded in 1827, and negotiated the sale of the Freiburg branch to Langenscheidt before she died. However, the "Karl Baedeker" brand name has been retained by all subsequent owners of the company, in one form or another. Since 1979 Baedeker travel guides have appeared as "Baedeker Allianz Reiseführer" (travel guides), published in collaboration with the German insurance group Allianz. Multi-coloured with copious illustrations and in many languages, they now
Karl Baedeker of the House of Baedeker invariably recount anecdotes about its founder and these are not without substance. He was renowned for his hard and careful work, his high standards, both personal and professional, and for being absolutely incorruptible. Baedeker generally went around conducting his research incognito. In an article entitled "The Baedeker Guide Books" published in the November 1989 issue (68) of the now defunct "Book and Magazine Collector", Michael Wild, the Baedeker historian and author of "Baedekeriana: An Anthology" wrote: On September 22, 1975, The New Yorker magazine ran a 38-page profile of the "House of Baedeker". Its author,