Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Whitechapel was the centre of the London Jewish community in the 19th and early 20th century, and the location of the infamous Whitechapel Murders of Jack the Ripper in the late 1880s. In the latter half of the 20th century, Whitechapel became a significant settlement for the British Bangladeshi community and today Brick Lane is an ethnic enclave known as Banglatown. It is famous for its many curry houses. Whitechapel's heart is Whitechapel High Street, extending further east as Whitechapel Road, named after a small chapel of ease dedicated to St Mary. The church's earliest known rector was Hugh de Fulbourne