Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Utah State Fair through the Salt Lake Valley of what is today Utah. With the high rugged Rocky Mountains on the east and miles of unfriendly, hot, dry desert and salt flats on the west, most of these early explorers and settlers found the climate and land an inhospitable environment in which to settle. The Church of Jesus Christ of Latter-day Saints (LDS Church) had been established in 1830 by Joseph Smith in New York. Due to religious persecution, the group moved further and further west, yearning for a land to settle in which they could practice their religion. Following the murder of