Innocent Drinks Innocent Drinks Innocent Drinks is a company that makes smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. The three were friends at St John's College, Cambridge. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People
Innocent Drinks least 10% of all its profits to charity every year. The Innocent Foundation is a registered charity funded by the employees, shareholders and company of innocent drinks. The foundation claims to have supported 67 different projects since their start in 1998. The charities they support are chosen by the following criteria: Each organization must - benefit a community rather than individuals, be a not-for-profit organization, be pursuing charitable purposes, and consider taking part in The Foundation scholarship program which offers employees of Innocent Limited the opportunity to volunteer with partners, using their business skills to bring benefit to the organization.