Baedeker modern Baedekers under the catchphrase ""Wissen öffnet Welten"" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background", "Tours", "Destinations from A to Z" and "Practical Information from A to Z". MairDumont added a fifth section in each guidebook entitled ""Erleben und Geniessen"" ("Experience and Enjoy"). These new Baedeker guides were the first such guidebooks to incorporate infographics. From the outset, Karl Baedeker recognised the importance of publishing his guides in English as well. His son Ernst had worked in London before joining Verlag Baedeker in 1859, and was entrusted with the task of preparing the first Baedeker
Baedeker Karl Baedeker II worked with his younger brother Fritz, who joined the firm in 1869 as a partner and became the general manager. In 1877 (according to the source cited here) Karl, afflicted with an incurable mental condition, moved to a sanatorium near Esslingen am Neckar where he remained for the rest of his life. 1869−1925: Under Fritz Baedeker (1844−1925) the company grew rapidly. In 1870, the Baedeker bookselling business was sold. In 1872, he moved the company's headquarters from Koblenz to Leipzig, a major move forward, as most of the reputable major German publishing houses were located there. He