History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Miuccia Prada Helmut Lang, Jil Sander, and Azzedine Alaïa. The company has expanded into leather goods, shoes, fragrances, and apparel for both men and women. She is now the co-CEO for Prada, together with her husband. In 2010, she designed costumes for the Verdi opera "Attila" at the New York City Metropolitan Opera House. She eschews merging high art with fashion, saying "Art is for expressing ideas and for expressing a vision. My job is to sell." In 1995, 1996, and 1998, she received the VH1 Fashion Award for Womenswear Designer of the Year. In 2004, she is honored by the CFDA