Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Prada City Headquarters open, located in a former Times Square piano factory renovated by the Herzog & de Meuron architecture firm. 2003 - "Garden-Factories" Project - Prada collaborates with architect Guido Canali to rejuvenate the landscape surrounding their manufacturers. In 2004, "Waist Down - Skirts by Miuccia Prada" bowed at the Tokyo Epicenter. A traveling exhibition featuring 100 skirts designed by Miuccia Prada and conceived by curator Kayoko Ota of AMO in collaboration with Mrs. Prada, the exhibition went on to Shanghai, New York, Los Angeles and Seoul. Completed in 2009, Prada commissioned an unusual multi-purpose building from Rem Koolhaus's OMA