ThinkPad were introduced in 2011. ThinkPad ThinkPad is a line of laptop computers and tablets designed, developed, and sold by Lenovo, and formerly IBM. ThinkPads are known for their minimalist, black, and boxy design which was initially modeled in 1990 by industrial designer Richard Sapper, based on the concept of a traditional Japanese "Bento" lunchbox revealing its nature only after being opened. According to later interviews with Sapper, he also characterized the simple ThinkPad form to be as elementary as a simple, black cigar box, and with similar proportions that offers a 'surprise' when opened. The line was first developed at
Lenovo reducing the number of KPIs from 150 to 5, offering intensive training to managers, and working to create a global Lenovo culture. Lenovo also doubled-down on vertical integration and manufacturing near target markets in order to cut costs at time when its competitors were making increased use of outsourcing off-shoring. By 2013, Lenovo ranked 20th on Gartner's list of top 50 supply chains, whereas in 2010 the company was unranked. In 2012, Lenovo partially moved production of its ThinkPad line of computers to Japan. ThinkPads will be produced by NEC in Yamagata Prefecture. Akaemi Watanabe, president of Lenovo Japan, said,