Personal Computer World Personal Computer World Personal Computer World (usually referred to as PCW) (February 1978 - June 2009) was the first British computer magazine. Although for at least the last decade it contained a high proportion of Windows PC content (reflecting the state of the IT field), the magazine's title was not intended as a specific reference to this. At its inception in 1978 'personal computer' was still a generic term (the Apple II, PET 2001 and TRS-80 had been launched as personal computers in 1977.) The magazine came out before the Wintel (or 'IBM PC compatible') platform existed; the original IBM
Lenovo on carriers to sell its phones, its phones lacked strong branding and unique features to distinguish them in the competitive Chinese market where a weak economy and saturated market is slowing demand and the culture clash between a more hierarchical PC company and the need to be nimble to sell rapidly-evolving smartphones. In response to the weak sales, Lenovo announced in August 2015 that it would lay off 3,200 employees, mostly in its Motorola smartphone business. In the reorganization which followed, Lenovo was uncertain how to brand its Motorola smartphones. In November 2015, members of Lenovo management made statements that