Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Tool use by sea otters has significantly larger gluteus muscles than other mustelids. Sea otter forelimbs are small and not used in swimming. Forelimb structure, particularly musculature and skeletal anatomy, are potentially adapted for, "tactile sensitivity and tool use associated with detection, handling, and consumption of prey". The lower incisors of sea otters protrude and are shaped like spades, a shape which may facilitate their ability to scoop food out of shellfish. During consumption of sea urchins, otters use a tool or their paws to crack open the sea urchins and scoop out the gonads and viscera with the lower incisors (12). The canines are