ThinkPad flex, stainless steel hinges, a biometric fingerprint reader, Client Security Solution, which improves security using a built-in Trusted Platform Module (TPM) and facilitates deployment in corporate environment, the ThinkVantage Technologies suite of computer management applications, and drain holes to help reduce damage to the keyboard and components from accidental spillage. The original design concept of ThinkPad was created in 1990 by Italy-based designer Richard Sapper, a corporate design consultant of IBM and, since 2005, Lenovo. Sapper is noted for the design of classic products such as the Tizio lamp for Artemide, office chair for Knoll, kitchenwares for Alessi and ballpoint
Lenovo ThinkPad 10, a new tablet computer; and Cortana integration with Lenovo devices and software, including REACHit, which extends Cortana's search functions to non-Microsoft services. ZUK, a separate company formed by Lenovo in 2014, announced several products at Tech World, These included slim power banks, 3D printers that can print food such as chocolate, an outdoor sound box, and a Wi-Fi based control system for home automation. Lenovo launched a multi-year advertising campaign called "Goodweird" in the last half of 2015. Goodweird is designed to convey the idea that designs that seem strange initially often become familiar and widely accepted. The