Tencent Weibo in March, Qoocu.com (a blog focusing on products of Tencent) released some screenshots of the internal beta test of Tencent Weibo. On April 1, Tencent began its public beta test, people with an invitation code might take part in the test. And on the same day, Tencent released its QQ2010 version Beta3, with the microblogging feature included. In the second quarter of 2012 it had 469 million registered users. On July 23, 2014, Tencent Inc announced that it will integrate its micro-blogging service's operation team into the company's news team, after media reported that it has dismissed its micro-blogging department
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018