Microblogging in China in spreading the news quickly and discussing and evaluating government response. In 2012, there were 309 million people microblogging in China. "Wei boke" (微博客) and "weixing boke" (微型博客), commonly abbreviated as "weibo" (微博), are Chinese words for "microblog". A China-based microblogging service often names itself a weibo by putting it after the name of the service (e.g. Tencent Weibo, Sina Weibo). A similar word "围脖" () is used as Internet slang for "weibo". Fanfou () is the earliest notable weibo service. It was launched in Beijing on May 12, 2007 by the co-founder of Xiaonei (now Renren) Wang Xing ().
Search Engine Marketing in China Search Engine Marketing in China Currently, the largest internet enterprise are Baidu, Tencent, Alibaba. Followed by Soso, Sogou, Bing, and Yahoo. Google had been in the list from 2000, until a heated dispute regarding cyberattacks, which forced Google to pull its search engine in March 2010. Not only that, they have removed and created their own Twitter and YouTube in a form of Sina Weibo and Youku. With the Great China Firewall keeping closed doors around their firms and agencies, international businesses won't be able to interfere with China's market. By doing so, it gives local businesses to compete against