Personal Computer World Personal Computer World Personal Computer World (usually referred to as PCW) (February 1978 - June 2009) was the first British computer magazine. Although for at least the last decade it contained a high proportion of Windows PC content (reflecting the state of the IT field), the magazine's title was not intended as a specific reference to this. At its inception in 1978 'personal computer' was still a generic term (the Apple II, PET 2001 and TRS-80 had been launched as personal computers in 1977.) The magazine came out before the Wintel (or 'IBM PC compatible') platform existed; the original IBM
ThinkPad of the horse ridden by Tonto, the sidekick from the 1950s television series "The Lone Ranger". Lenovo envisioned the Scout as a very high-end ThinkPad that would be analogous to a luxury car. Each unit was covered in fine leather embossed with its owners initials. Extensive market research was conducted on how consumers would perceive this form factor. It was determined that they appreciated that it emphasised warmth, nature, and human relations over technology. The Scout was soon renamed the ThinkPad Reserve Edition. It came bundled with premium services including a dedicated 24-hour technical support hotline that would be answered