Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Prada group called the Prada Transformer in Seoul. The building was first used to display the "Waist Down - Skirts by Miuccia Prada" exhibition, and later changed into a movie theater. In 2012, Mrs. Prada, along with designer Elsa Schiaparelli, was the subject of the Metropolitan Museum of Art's exhibition, "Impossible Conversations". In 2014, an exhibition called "Pradasphere" bowed in Hong Kong and London, highlighting the Prada universe. In 2015 Prada opened a permanent home for Foundazione Prada in Milan. Located in a former distillery redesigned by Rem Koolhaus's OMA group, it hosts a permanent collection of site-specific art as well