Altruism (biology) most common mechanism of reciprocity in nature, this kind is present in humans, primates, and many other mammals. Also known as, "If you're nice, I'll be nice too." This mechanism of reciprocity is similar to the heuristic of the golden rule, "Treat others how you would like to be treated." Parties mirror one another's attitudes, exchanging favors on the spot. Instant attitudinal reciprocity occurs among monkeys, and people often rely on it with strangers and acquaintances. Also known as, "what have you done for me lately?" Individuals keep track of the benefits they exchange with particular partners, which helps them
Software as a service example of what "Forbes" contributor Dan Woods calls a "new open source model for SaaS". According to Woods, "Open source provides the escape hatch. In Drupal Gardens, users will be able to press a button and get a source code version of the Drupal code that runs their site along with the data from the database. Then, you can take that code, put it up at one of the hosting companies, and you can do anything that you would like to do." Several important changes to the software market and technology landscape have facilitated acceptance and growth of SaaS solutions: