Gimlet Media than advertising. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel. Gimlet then hired Blumberg's spouse and former "Rachel Maddow Show" producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands." On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group. Emerson Collective, Graham Holdings, Betaworks, and Cross Culture Investors also contributed to the round. In September, 2017,
Gimlet (cocktail) Gimlet (cocktail) The gimlet (pronounced with a hard 'g') is a cocktail typically made of 2 part gin, 1 part lime juice, and soda. A 1928 description of the drink was: "gin, a spot of lime, and soda". The description in the 1953 Raymond Chandler novel "The Long Goodbye" stated that "a real gimlet is half gin and half Rose's lime juice and nothing else". This is in line with the proportions suggested by "The Savoy Cocktail Book" (1930), which specifies one half Plymouth Gin and one half Rose's Lime Juice Cordial. However, modern tastes are less sweet, and generally