Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Strategic Name Development and was responsible for the development of the name Cenovus Energy for Encana. Other branding projects include resQ for Bayer, OmniPro for Samsung Group, and Ultra Plush for Georgia-Pacific. Strategic Name Development is also the publisher of the naming and branding blog Name Wire. Strategic Name Development Strategic Name Development is a naming company co-founded in 1992 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research. Strategic Name Development has researched individual perceptions of various brand names, naming suffixes, and restaurant logos, and yearly company name changes.