Newcastle Brown Ale malt would be used to darken the beer. In 2017, Heineken announced that some production would move from the John Smith’s Brewery, Tadcaster, to the Zoeterwoude Brewery in the Netherlands. The company claimed this would allow for shorter order lead times and faster transportation to the U.S. and allow distributors to purchase by the pallet rather than the container. Newcastle Brown Ale is brewed with pale malt and crystal malt. It has a lower hopping rate than traditional English bitters. The beer is one of the United Kingdom's leading bottled ales and is in the top 20 highest-selling ales overall,
Ale conner and wholesome, and sold at proper prices according to the assize; and also to present all defaults of brewers to the next court-leet." The mediaeval post of ale conner was far from a popular or sought-after position. Hops are a preservative, so before the introduction of hopping, ale would not keep well and had to be brewed on site, meaning there were many small breweries to visit. In addition, ale frequently "went off" for the same reason, so tasting it was not uniformly pleasant. Finally, as a representative of the authorities and dispenser of fines, an ale-conner could become unpopular