Baedeker modern Baedekers under the catchphrase ""Wissen öffnet Welten"" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background", "Tours", "Destinations from A to Z" and "Practical Information from A to Z". MairDumont added a fifth section in each guidebook entitled ""Erleben und Geniessen"" ("Experience and Enjoy"). These new Baedeker guides were the first such guidebooks to incorporate infographics. From the outset, Karl Baedeker recognised the importance of publishing his guides in English as well. His son Ernst had worked in London before joining Verlag Baedeker in 1859, and was entrusted with the task of preparing the first Baedeker
North American Light and Power Company North American Light and Power Company The North American Light and Power Company was a utility holding company formed in South Bend, Indiana and run since 1916 by its President, Clement Studebaker, Jr., of the family famous for the Studebaker automobiles. The utility company remained a major subsidiary of the North American Company, until that conglomerate's 1940s breakup by the U.S. Securities and Exchange Commission (SEC). Clement Studebaker, Jr. (1871–1932) was born the son of Clement Studebaker (1831–1901), the carriage and automobile manufacturer of South Bend, Indiana. In 1911, the company founded by the Studebaker brothers joined forces with Everitt-Metzker-Flanders