Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Prada gender discrimination case Prada gender discrimination case The Prada female discrimination case was the first luxury fashion lawsuit on women's rights appeared in the global media. The case was filed in Japan by Prada ex-employee Rina Bovrisse accusing Prada of sexual harassment and female discrimination in the workplace. Prada denied all charges and countersued Bovrisse for defamation. As the female judge who dismissed Bovrisse's case, Reiko Morioka, said in 2012: discrimination is “acceptable for a luxury fashion label and that a well-compensated female employee should be able to withstand a certain level of harassment.” Prada counter-sued for alleged defamation. Bovrisse, not satisfied with