Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Love Is Just a Four-Letter Word tells Dylan, "If you finish it, I'll sing it on a record." Baez first included the song on "Any Day Now", her 1968 album of Dylan covers; she has since recorded it three additional times. Her 1968 recording was also released as a single, reaching #86 on the "Billboard" Hot 100 chart. Dylan himself never released a version of the song. Love Is Just a Four-Letter Word "Love is Just a Four-Letter Word" is a song written by Bob Dylan, and long associated with Joan Baez, who has recorded it numerous times, and performed it throughout her career. Baez immediately