Vogue (magazine) audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejeweled Christian Lacroix jacket and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; according to "The New York Times", this gave "greater importance to both her clothing and her body". As fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic new high/low attitude to dressing, added some youthful but sophisticated raciness, and garnished it with a dash of confident energy and
Gemma Ward she's considered the No. 2 model in the world – and she isn't even 18 yet." By 2006, Ward became Australia's brightest fashion star since Elle Macpherson. At the age of 18, Ward became the first model ever to appear on the cover of "Teen Vogue" magazine. She was then featured in the Australian television program 60 Minutes as the "It Girl". She was earning $25,000 to stride the catwalk. In "Allure" magazine (October 2006), Ward is described as "the model of the moment." "Allure"'s creative director Paul Cavaco stated: "We went through a period that was very va-va-voom, but