Karl Baedeker name, would, in its heyday which lay ahead, become the premier and most successful travel guide publishing house in the world. Karl Baedeker died in Koblenz on October 4, 1859. He was only 57. In The New Yorker profile of the "House of Baedeker" Herbert Warren Wind wrote: "For years, he had attempted to do the work of several men, preparing the new guidebooks single-handedly and periodically revising the older ones. At length, his sturdy physical endowment had worn out under the strain." Michael Wild wrote in his article mentioned earlier: "It is a moot point whether he invented tourism
Baedeker Mairs publishing group, were merged and housed together in Ostfildern/Kemnat as "Karl Baedeker GmbH" with a branch in Munich. The ownership of the new venture was split down the middle between Langenscheidt and Mairs. In 1997, Mairs Geographischer Verlag, now known as , became the 100% owner of Verlag Karl Baedeker, along with all rights attached to Karl Baedeker's name and firm. The new English Baedekers produced by MairDumont dispensed with the "Allianz" logo in the title, with the German editions doing the same in 2013. This marked the beginning of a new era in the appearance and content of