Food Safety Authority of Ireland conducted tests on a sample of frozen beefburgers sold in Irish and British supermarkets in early 2013, and announced on 15 January that the test results had revealed significant quantities of horse meat in several of the products tested. The findings triggered the 2013 meat adulteration scandal, which involved several major food retailers and suppliers in the United Kingdom, France and other European countries. Food Safety Authority of Ireland The Food Safety Authority of Ireland (FSAI) ( – USBE) is the statutory body responsible for ensuring food produced, distributed or marketed in Ireland complies with food safety and hygiene standards,
Tesco Ireland UK, but not doing the same in Ireland. This is putting pressure on prices in Ireland as surplus poultry meat from the UK is being dumped on the market. The Irish Advertising Standards Authority in January 2009 found that Tesco Ireland advertising was misleading. Britain's Advertising Standards Authority said a leaflet produced by Tesco Ireland Ltd, was ‘‘irresponsible’’ and breached clauses in the advertising code on substantiation and weight control in May 2010. Tesco pleaded guilty and was fined, after sending unsolicited marketing emails to a number of customers and for having a problem with the email "opt-out" option. The