Karl Baedeker 'father of modern tourism'. In 1846, Baedeker introduced his famous 'star' ratings (for sights, attractions and lodgings) in the third edition of his "Handbuch für Reisende durch Deutschland und den Oesterreichischen Kaiserstaat" - an idea based on the Murray guides star system. This edition was also his first 'experimental' red guide. He also decided to call his travel guides 'handbooks', following the example of John Murray III. Baedeker's early guides had tan covers, but from 1856 onwards, Murray's red bindings and gilt lettering became the familiar hallmark of all Baedeker guides as well, and the content became famous for its
Karl Benz Mannheim to live in nearby Ladenburg, and solely with their own capital, founded the private company, C. Benz Sons (German: "Benz Söhne") in 1906, producing automobiles and gas engines. The latter type was replaced by petrol engines because of lack of demand. This company never issued stocks publicly, building its own line of automobiles independently from Benz & Cie., which was located in Mannheim. The "Benz Sons" automobiles were of good quality and became popular in London as taxis. In 1912, Karl Benz liquidated all of his shares in Benz Sons and left the family-held company in Ladenburg to Eugen