ThinkPad For his innovative design management leadership during ThinkPad development, Hardy was named "innovator of the Year 1992" by PC Magazine. Since 1992, the ThinkPad design has been regularly updated, developed and refined over the years by Sapper and the respective teams at IBM and later Lenovo, which included Yamazaki, Tom Takahashi, Sam Lucente and, since 1995, David Hill, Vice President of User Experience & Design, who leads and manages the design/user experience of ThinkPad. Hill's approach to maintaining the evolution of Sapper's original ThinkPad design is analogous to how Porsche manages evolution of the classic 911. The fold-out butterfly keyboard,
Lenovo include the Lenovo notebooks, which were introduced in 2008. Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African countries, there is no requirement to partner with a local telecom firm to sell its phones. In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise." In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad agency Saatchi & Saatchi.