Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Microblogging in China The "Real Name" policy requires all users on Chinese weibos to register with the name on their government issued ID card. However, the username that shows on their homepage doesn’t have to be their real legal name. The Real Name Policy would assist the government in controlling speech and communication on the Internet, and would facilitate Internet censorship. Although the regulation was supposed to take effect on March 16, 2012, the policy was not implemented. Many weibo users complained about this policy, and Sina Weibo started to censor posts that contain the phrase "real name registration" or any related terms