Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Asahi Soft Drinks Asahi Soft Drinks In 1884, (later called "Mitsuya Cider") began being sold. After becoming an Imperially licensed beverage company in 1909, Mitsuya Champagne Cider began being sold. In November 1951, Asahi Bakushu (now Asahi Beer) acquired the rights to manufacture and distribute Bireley's Orange and Wilkinson Ginger Ale from General Foods and Ellis Wilkinson Ltd., respectively; both drinks are still sold in Japan despite being discontinued in their original countries. By April 1953, Mitsuya Cider was manufactured using only sugar for sweetener. Bireley's began being sold in cans in March 1959. In March 1972, Mitsuya Vending Corporation was established, and