Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Italian fashion Rossetti, Gianvito Rossi, Sergio Rossi, Santoni, A. Testoni, Giuseppe Zanotti design, while fashion brands or labels which produce primarily bags, totes, suitcases are Bertoni, Borbonese, Braccialini, Coccinelle, Cromia, Fedon, Furla, Gherardini, Mandarina Duck, Piquadro, Serapian, The Bridge, Valextra, Zagliani and Zanellato. Italy also is home to many fashion magazines, such as Vogue Italia, Vanity Fair, Elle, Glamour, Grazia, Amica, Flair, Gioia. Other Italian accessory and jewelry brands, such as Luxottica (owner, amongst several luxury eyewear brands, of Ray-Ban and Persol), Marcolin, De Rigo, Safilo, Damiani, Vhernier, Pomellato, Morellato, Officine Panerai and Bvlgari are amongst the most important in the world.