2013 horse meat scandal next day, 15 January 2013, the FSAI advised the five retailers concerned, Tesco, Dunnes Stores, Aldi, Lidl and Iceland, of their findings; all these firms withdrew the offending products. The media and newspapers of 16 January 2013 led with the story, focusing on the one burger which tested positive for 29% equine DNA. Another significant investigation into the horse meat affair in Ireland by Ireland’s Department of Agriculture, published its findings in March 2013. This report’s investigation “concluded that there is no evidence that Silvercrest knowingly purchased horsemeat” In the UK, a House of Commons Select Committee on Environment, Food
Psychology of eating meat individuals' values and attitudes affect the frequency and comfort with which they eat meat. Those who value power more highly have been found in several studies to eat more meat, while those who prefer self-transcendence values tend to eat less. In particular, studies have found that the personality trait of openness to experience is negatively correlated with meat consumption, and that vegetarians and pesco-vegetarians have more open personalities. Other research has indicated that meat consumption is correlated with support for hierarchy and inequality values. Those with a social dominance orientation, who more strongly support inequality and hierarchical structures, have been