Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
Criticism of Coca-Cola Coca-Cola’s success, came fame, and with the fame came the questions. In 1909, the Pure Food and Drug Act passed, and the United States government seized 40 barrels and 20 kegs of Coca-Cola syrup because they considered the added caffeine to be a harmful ingredient. One of the first noted criticisms of Coca-Cola was that it produced serious mental and motor deficits. This resulted in Coca-Cola’s first lawsuit and trial where the official charges were that Coca-Cola was adulterated and misbranded. The trial following the lawsuit, The United States Government v. Forty Barrels, Twenty Kegs Coca-Cola, started in March 1911