Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Italian name Italian name A name in Italian consists of a given name ("nome") and a surname ("cognome"). Surnames are normally written after given names. In official documents, the surname may be written before given names. In speech, the use of given name before family name is standard in an educated style, but bureaucratic influence caused the opposite to be formerly common. Italian names, with their fixed "nome" + "cognome" structure, have little to do with the ancient Roman naming conventions, which used a tripartite system of given name + gentile name + hereditary or personal name or names. For example, the