Creamware cheap, good-quality, mass-produced creamware to Europe had a similar impact on Continental tin-glazed faience factories. By the 1780s Josiah Wedgwood was exporting as much as 80% of his output to Europe. Creamware is made from white clays from Dorset and Devonshire combined with an amount of calcined flint. This body is the same as that used for salt-glazed stoneware, but it is fired to a lower temperature (around 800 °C as opposed to 1,100 to 1,200 °C) and glazed with lead to form a cream-coloured earthenware. The white clays ensured a fine body and the addition of flint improved its
Midwinter Pottery under the Midwinter name from their factory until 1987. Many of the pieces produced by Midwinter in the 1950s and 1960s have become highly collectible, being typical of the styles of those eras. Midwinter Pottery The Midwinter Pottery was founded as W.R. Midwinter by William Robinson Midwinter in Burslem, Stoke-on-Trent in 1910 and had become one of England's largest potteries by the late 1930s with more than 700 employees. Production of Midwinter pottery ceased in 1987. In the 1950s, under the leadership of the director Roy Midwinter, the company became one of the leading innovators in British tableware production. A