Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
The Devil Wears Prada (novel) sequel, "Revenge Wears Prada: The Devil Returns", was published in 2013. Andrea Sachs, a recent graduate of Brown University with a degree in English, moves to New York City with her best friend, Lily, a graduate student at Columbia. Andrea hopes to find a career in publishing and blankets the city with her résumé. She believes she'll be closer to her dream of working for "The New Yorker" if she can get a job in the magazine industry. She gets a surprise interview at the Elias-Clark Group and is hired as junior assistant for Miranda Priestly, editor-in-chief of the fashion