Criticism of Tesco summer 2012 according to a leaked document. Ready packed meal firm Findus, Compass Group was the world's biggest catering firm at the time, and Whitbread, which was Britain's biggest hotel group, were indicted for illegally selling concealed horse meat in food products. Compass Group had sold it to 47 Lancashire schools and a "small number" of schools in northern Ireland. As a result, Tesco dropped in market value by Wednesday 16 January 2013. Tesco, the Co-operative Group and Aldi also decided to cancel contracts with ABP Food Group because of the adulteration. In a public letter later that day, 11
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an