Android (operating system) top-selling platform in April 2011, overtaking BlackBerry OS with a 31.2% smartphone share, according to "comScore". By the third quarter of 2011, Gartner estimated that more than half (52.5%) of the smartphone sales belonged to Android. By the third quarter of 2012 Android had a 75% share of the global smartphone market according to the research firm IDC. In July 2011, Google said that 550,000 Android devices were being activated every day, up from 400,000 per day in May, and more than 100 million devices had been activated<ref name="i/o 2011 stats"></ref> with 4.4% growth per week. In September 2012, 500
Market share Market share is said to be a key indicator of market competitiveness—that is, how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers’ selections among competitors. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic