Rubicon Drinks Rubicon Drinks Rubicon Drinks Ltd (formerly Rubicon Products Ltd) is a soft drink manufacturer based in Milton Keynes, UK. The company specialises in exotic soft drinks, and produces a variety of different flavours of drink, many of which contain sugar or artificial sweeteners, and which come in both still and sparkling varieties. In the United Kingdom, their drinks are bottled and distributed by A.G. Barr plc. Founded in 1982 by two employees of the Coca-Cola company Naresh Nagrecha and Vish Vekaria, they began to create drinks in the kitchen of one of the founders. The first product, a sparkling passion
Asahi Soft Drinks Asahi Bakushu entered the beverage vending machine business. Mitsuya Coffee, sold in cans, was introduced in October 1981. Mitsuya Foods Corporation was established in March 1982, and the Mitsuya Vending Corporation was merged into this new company. This is considered the beginning of Asahi Soft Drinks. The canned Mitsuya Coffee product name was changed to "NOVA" in September 1986, and footballer Diego Maradona began doing commercials for the coffee. Mitsuya Foods officially changed its corporate name to "Asahi Beer Soft Drinks" in April 1987, and in November 1988, Asahi Beer Soft Drinks Manufacturing was established. The following two years, two