Lenovo that tracks the progress of these integrations. Lenovo has an annual meeting where the management of newly acquired companies meets with its top 100 executives. In these meetings, held in English, Lenovo explains its global strategy and how new executives fit into its plans. Lenovo acquired IBM's personal computer business in 2005, including the ThinkPad laptop and tablet lines. Lenovo's acquisition of IBM's personal computer division accelerated access to foreign markets while improving both Lenovo's branding and technology. Lenovo paid US$1.25 billion for IBM's computer business and assumed an additional US$500 million of IBM's debt. This acquisition made Lenovo the
Lenovo smartphones The "Le" series of devices, including the LePhone, LePad, and the LeTV were sold under the "idea" brand outside of China. The LePhone was thus known as the "ideaphone" in other markets. The "Le" pre-fix means "happy" in Mandarin Chinese and this branding is only used in Mainland China. In early 2013, Lenovo signed an endorsement deal with Kobe Bryant. Lenovo says Bryant was selected in order to further internationalize its brand while appealing to young consumers. Bryant made numerous appearances on behalf of Lenovo and was its main smartphone marketing campaign of the year in Asia. Lenovo sold its