Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Double Dutch Drinks business plan centered around creating a drink mixer company. The award provided the sisters with a cash investment, a free year of office space and a mentorship which they used to found Double Dutch Drinks. The company released its first products in early 2015. Double Dutch Drinks was picked as a winner in the retail category at the 2015 Virgin StartUp Foodpreneur Festival, as a result, the founders met with buyers from the Target Corporation in the US to pitch their product to the store. In December 2015, it was announced that Double Dutch Drinks had secured a six month