Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Love Is a Four Letter Word (album) of the heartbeat kind of takes precedence on this record. Medium-tempo tunes; which I love. It feels more like the pace of life. At least, based on my life and what I've been doing." On January 20, 2012, during a performance streamed live from the Bing Bar at the Sundance Film Festival, Mraz told the audience that the album's title was "Love Is a Four Letter Word". The album received favorable reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 63, based on 10 reviews, which