Criticism of Tesco notice was given to customers and Tesco faced a huge backlash. It then delayed the change to June 2018. In 2013, as part of the 2013 meat adulteration scandal DNA tests revealed that horse meat was present in some meat products sold in Findus and ABP Food Group ready packed meals. On 7 February 2013, it was revealed by the Food Standards Agency that the Findus beef lasagne range in the UK, France and Sweden and the shepherd's pie and moussaka ranges in France contained horse meat without proper declaration or official scrutiny. The contamination may have gone on since
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value