History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Prada gender discrimination case Prada gender discrimination case The Prada female discrimination case was the first luxury fashion lawsuit on women's rights appeared in the global media. The case was filed in Japan by Prada ex-employee Rina Bovrisse accusing Prada of sexual harassment and female discrimination in the workplace. Prada denied all charges and countersued Bovrisse for defamation. As the female judge who dismissed Bovrisse's case, Reiko Morioka, said in 2012: discrimination is “acceptable for a luxury fashion label and that a well-compensated female employee should be able to withstand a certain level of harassment.” Prada counter-sued for alleged defamation. Bovrisse, not satisfied with