Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Dutch letter initial of the family's surname." Nowadays, the most common shape of the food in the United States is as the letter "S". Dutch letters are served as a treat during December, and particularly on "Sinterklaasavond" on December 5 in the Netherlands, and during some festivals in the United States. The pastry's name is a shortened version of the Dutch word "banketletter". They may also be called "banketstaven" and "letterbanket" by Dutch people. In the Netherlands "letterbanket" are traditionally eaten on "Sinterklaasavond" on December 5, where they are shaped in the initials of family members. Dutch letters started in the United