2013 horse meat scandal seized and arrests made. 21 people were arrested on Monday 16 December in various parts of the South of France. This meat was from horses that had been kept on a farm attached to a scientific laboratory, and was not certified as fit for human consumption. A dealer from Narbonne was helping police with enquiries. 2013 horse meat scandal The 2013 horse meat scandal was a scandal in Europe in which foods advertised as containing beef were found to contain undeclared or improperly declared horse meat – as much as 100% of the meat content in some cases. A smaller
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an