2013 horse meat scandal restaurant and pub industry, announced that some of its frozen burgers supplied by Silvercrest tested positive for horse DNA. A spokesman said that Makro no longer sold the product in question. On 14 February 2013, the French government stated that French meat processing company À la Table de Spanghero knowingly sold horse meat labelled as beef, and that their licence was suspended while an inquiry continues. Spanghero imported meat from Romania and sold it on to another French company, Comigel, which made frozen ready meals at its factory in Luxembourg. French Consumer Affairs Minister Benoît Hamon said the meat had
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an