Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Bonneville Salt Flats ShootOut in September. The Southern California Timing Association and the Utah Salt Flats Racing Association organizes and plans the multi-vehicle events, but all event promoters contribute to prepping and maintaining the salt. "Speed Week" events in August were canceled for the second year in a row in 2015, due to poor conditions of the salt in certain parts of the flats. The salt flats had been swamped by heavy rains earlier in the year, which usually happens, but the rains also triggered mudslides from surrounding mountains and onto a section of the flats used for the land-speed racing courses. In