Baedeker running of the firm. 1859−1861: Following the death of Karl Baedeker, his eldest son Ernst Baedeker (1833−1861) became the head of the firm. After his training as a bookseller in Braunschweig, Leipzig and Stuttgart, he had spent some time at the English publishing house "Williams & Norgate" in London. On New Year's Day, 1859, he had joined his father's publishing firm as a partner and just ten months later he was running it on his own. His tenure at the helm of the firm saw the publication of three new travel guides in 1861 viz the first Baedeker travel guide
Baedeker he published his first offering—10,000 copies of "Schleswig-Holstein". This was printed in Glückstadt near Hamburg and contained some advertising to balance the books, as did some of his other contemperaneous titles. Allen & Unwin, the London publisher, once again helped the Baedeker firm with another loan and he published more city and regional guides in the years that followed. In 1951, Karl Friedrich and Oskar Steinheil, a pre-war Baedeker editor, signed an agreement with Shell AG, the subsidiary of Royal Dutch Shell, and Kurt Mair (1902–1957), the German printer and publisher based in Stuttgart, to produce a series of motoring