Vogue (magazine) audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejeweled Christian Lacroix jacket and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; according to "The New York Times", this gave "greater importance to both her clothing and her body". As fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic new high/low attitude to dressing, added some youthful but sophisticated raciness, and garnished it with a dash of confident energy and
Vogue (magazine) of sports and social affairs included for its male readership. Despite the magazine's content, it grew very slowly during this period. Condé Montrose Nast purchased "Vogue" in 1905 one year before Turnure's death and gradually grew the publication. He changed it to a unisex magazine and started "Vogue" overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine's number of publications and profit increased dramatically under Nast's management. By 1911, the "Vogue" brand had garnered a reputation that it continues to maintain, targeting an elite audience