Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Miuccia Prada 2015, she received the WSJ Magazine Fashion Innovator of the Year award. In December 2015, she received the highest honorary title of the Order of Merit of the Republic, the title of Knight of the Grand Cross. In 2016, she won Glamour USA's Woman of the Year Award. Miuccia Prada is married to Patrizio Bertelli, a businessman. Their two sons were born in 1988 and 1990. One of her sons is the rally driver Lorenzo Bertelli. She is a collector of contemporary art and owns several artworks by Young British Artists. She is personal friends with the artist Cindy Sherman