BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC streaming service to rival services such as Netflix and Hulu. During the development stages 'Britflix' was touted as a potential name. However, the service eventually launched as BritBox in March 2017. The online platform shows a catalogue of classic BBC and ITV shows, as well as making a number of programmes available shortly after their UK broadcast. , BritBox is available in the United States with the potential availability for new markets in the future. BBC Worldwide Limited is the wholly owned commercial subsidiary of the BBC, responsible for the commercial exploitation of BBC programmes and other properties, including a