Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet Media was announced that the podcast "Science Vs", hosted by Australian science journalist Wendy Zukerman, would move to Gimlet Media after previously being produced by the Australian Broadcasting Corporation (ABC) as part of ABC Radio's First Run digital-first podcast program. The program dissects fads that are framed as scientific facts. The second season started on July 28, 2016, and its third season returned on September 7, 2017. The shows fourth season began on March 22, 2018, and in July, announced a fifth season of the show would return in the fall of that year. In September 2016, Gimlet released the first