Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Once Brewed tended to brew (and serve) weak ale, and hence "twice brewed" meant the inn offered stronger ale. A third theory is that Hadrian's Wall snakes its way across the brows, or "brews", of two hills where there is also a meeting of a pair of drovers’ roads. The antiquarian William Hutton walked the length of Hadrian's Wall in 1801 and stayed one night at the Twice Brewed inn. He describes how a pudding was cooked "as big as a peck measure" and "a piece of beef ... perhaps equal to half a calf." Although the inn was full, the landlady