Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Innocent Drinks winter months. Innocent reports that 6 million hats have been knitted and they have been able to raise over 1.9 million pounds for charities like Age UK. Innocent provided 2 years of funding for The Trussell Trust's Holiday Clubs project, that provides meals, activities, and learning opportunities to families during school holidays, with the goal of reducing hunger and isolation. In October 2016 Innocent foundation joined Oxfam's Emergency Response Network, a disaster relief fund for emergency support during a crisis. Innocent's products have been promoted as a healthy option. However, a 250 ml bottle of ‘Innocent Smoothie’ contains 171 kcal