Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Innocent Drinks In 2015 Action Against Hunger and the innocent foundation partnered to help improve the treatment of malnutrition in Mali and Pakistan. The efforts include mobilizing health workers to diagnose and treat children at home, instead of expecting parents to walk long distances to the nearest clinic. The duo hopes to change how these governments tackle the situation. In 2003 Innocent began a project called the Big Knit. The company asked individuals to knit small hats to put on their smoothies. For each smoothie sold Innocent stated they would donate 25p to Age UK to help older people during the cold