Android (operating system) OpenSignal, who develops both Android and iOS apps, concluded that although fragmentation can make development trickier, Android's wider global reach also increases the potential reward. Research company Canalys estimated in the second quarter of 2009, that Android had a 2.8% share of worldwide smartphone shipments. By May 2010, Android had a 10% worldwide smartphone market share, overtaking Windows Mobile, whilst in the US Android held a 28% share, overtaking iPhone OS. By the fourth quarter of 2010, its worldwide share had grown to 33% of the market becoming the top-selling smartphone platform, overtaking Symbian. In the US it became the
Market share of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. "Market share: "The percentage of a market accounted for by a specific entity."" "Unit market share: "The units sold by a particular company as a percentage of total market sales, measured in the same units."" "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated