Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
Cask ale great stronghold of natural beer was about to be wiped out. In 1971 the Campaign for Real Ale (CAMRA) was founded in Britain to save what they came to term "real ale". The campaign was extremely successful and real ale is now almost universally available and sought after in British pubs. Many smaller breweries were founded or revived to meet this demand, competing successfully with large conglomerates which had promoted the move towards keg products. Real ale is the name coined by the Campaign for Real Ale (CAMRA) in 1973 for a type of beer defined as "beer brewed from