Creamware cheap, good-quality, mass-produced creamware to Europe had a similar impact on Continental tin-glazed faience factories. By the 1780s Josiah Wedgwood was exporting as much as 80% of his output to Europe. Creamware is made from white clays from Dorset and Devonshire combined with an amount of calcined flint. This body is the same as that used for salt-glazed stoneware, but it is fired to a lower temperature (around 800 °C as opposed to 1,100 to 1,200 °C) and glazed with lead to form a cream-coloured earthenware. The white clays ensured a fine body and the addition of flint improved its
Creamware in many factories, including by the Naples porcelain factory. The heyday of creamware ran from about 1770 to the rise of painted pearlwares, white wares and stone chinas in the period around 1810 to 1825. Although creamware continued to be produced during the later period, it was no longer pre-eminent in the markets. Given the fickle nature of the consumer, much remarked upon by Wedgwood during his career, it is remarkable how long creamware remained popular in its many forms. Creamware Creamware is a cream-coloured, refined earthenware with a lead glaze over a pale body, known in France as "faïence