Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
A Moon Shaped Pool territory for a band that has built a career on doing just that". MTV's Simon Vozick-Levinson wrote: ""A Moon Shaped Pool" provides a thrilling answer to the existential concerns that confront any band that's made it this far ... After all this time, hearing these five old friends challenge themselves into a new phase of evolution can still blow even a jaded fan's mind." In the "New York Observer", Justin Joffe wrote that "A Moon Shaped Pool" was "a stunning display of naked vulnerability and a notable achievement ... Radiohead remain dedicated craftsmen of strange new sonic universes." Like Joffe,