Baedeker modern Baedekers under the catchphrase ""Wissen öffnet Welten"" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background", "Tours", "Destinations from A to Z" and "Practical Information from A to Z". MairDumont added a fifth section in each guidebook entitled ""Erleben und Geniessen"" ("Experience and Enjoy"). These new Baedeker guides were the first such guidebooks to incorporate infographics. From the outset, Karl Baedeker recognised the importance of publishing his guides in English as well. His son Ernst had worked in London before joining Verlag Baedeker in 1859, and was entrusted with the task of preparing the first Baedeker
Karl Baedeker Karl Baedeker Karl Ludwig Johannes Baedeker (; ; 3 November 1801 – 4 October 1859) was a German publisher whose company, Baedeker, set the standard for authoritative guidebooks for tourists. Karl Baedeker was descended from a long line of printers, booksellers and publishers. He was the eldest of ten children of Gottschalk Diederich Bädeker (1778–1841), who had inherited the publishing house founded by his own father, Zacharias Gerhard Bädeker (1750–1800). The company also published the local newspaper, the "Essendische Zeitung", and the family expected that Karl, too, would eventually join the firm. Karl changed the spelling of the family name