BBC Worldwide that Channel 4 merge with either the commercial network Five or BBC Worldwide. Channel 4's preferred option of a partnership with the latter was confirmed by chief executive Andy Duncan, who added: "We're in discussions with BBC Worldwide at the moment and they're really very exciting." In the same year, the company was awarded the Queen's Award for Enterprise in recognition of the companies growth and success. In 2012, the company began to reorganise their divisions from a product based system to a location-based system, resulting in Jana Bennett leaving the company. BBC Worldwide sold Lonely Planet in 2013 to
BBC streaming service to rival services such as Netflix and Hulu. During the development stages 'Britflix' was touted as a potential name. However, the service eventually launched as BritBox in March 2017. The online platform shows a catalogue of classic BBC and ITV shows, as well as making a number of programmes available shortly after their UK broadcast. , BritBox is available in the United States with the potential availability for new markets in the future. BBC Worldwide Limited is the wholly owned commercial subsidiary of the BBC, responsible for the commercial exploitation of BBC programmes and other properties, including a