Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Innocent Drinks farms. Innocent Drinks next worked with the University of Cordoba to trial variations of short-pulse irrigation systems, which are considered to be the most efficient irrigation systems for strawberries while remaining cost-effective for farmers to install. In 2014, they began farmer workshops to train them in best practice water management and encourage them to reduce their water use. Innocent later developed Irri-Fresa, an app that calculates optimal daily irrigation times. In 2015, participating farmers using the app saved 1.7 billion liters – cutting water use by up to 40 percent on their farms. Innocent Drinks has pledged to give at