Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Pottery in the Indian subcontinent Pottery in the Indian subcontinent Pottery in the Indian subcontinent has an ancient history and is one of the most tangible and iconic elements of Indian art. Evidence of pottery has been found in the early settlements of Lahuradewa and later the Indus Valley Civilization. Today, it is a cultural art that is still practiced extensively in Indian subcontinent. Until recent times all Indian pottery has been earthenware, including terracotta. Hindu traditions historically discouraged the use of pottery for eating off, which probably explains the noticeable lack of traditions of fine or luxury pottery in South Asia, in contrast to