Acronym it. This has become such a problem that it is even evaluated at the level of medical academies such as the American Academy of Dermatology. Acronyms are often taught as mnemonic devices, for example in physics the colors of the visible spectrum are said to be "ROY G. BIV" ("red-orange-yellow-green-blue-indigo-violet"). They are also used as mental checklists, for example in aviation: "GUMPS", which is "Gas-Undercarriage-Mixture-Propeller-Seatbelts". Other examples of mnemonic acronyms are "CAN SLIM", and "PAVPANIC" as well as "PEMDAS". It is not uncommon for acronyms to be cited in a kind of false etymology, called a "folk etymology", for a
Communication Theory as a Field Communication Theory as a Field "Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory. Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how those elements create tension within the field. Craig mapped these similarities and differences into seven suggested traditions of communication theory and showed how each of these traditions understand communication, as well as how each traditions understanding creates tension with the other