Microblogging in China in spreading the news quickly and discussing and evaluating government response. In 2012, there were 309 million people microblogging in China. "Wei boke" (微博客) and "weixing boke" (微型博客), commonly abbreviated as "weibo" (微博), are Chinese words for "microblog". A China-based microblogging service often names itself a weibo by putting it after the name of the service (e.g. Tencent Weibo, Sina Weibo). A similar word "围脖" () is used as Internet slang for "weibo". Fanfou () is the earliest notable weibo service. It was launched in Beijing on May 12, 2007 by the co-founder of Xiaonei (now Renren) Wang Xing ().
Sina Weibo to attract more Chinese people in the world to use Weibo. As of September 2017, the following ten individuals managed the most popular accounts (name handle in parentheses) and the number of followers: On 13 September 2013, the unverified handle "veggieg" (widely believed to be Faye Wong) posted a message suggesting that she had divorced her husband. The message was commented and re-posted more than a million times in four hours. The record was broken on 31 March 2014 by Wen Zhang, who posted a long apology admitting extramarital affair when his wife Ma Yili was pregnant with their second