2013 horse meat scandal The horse meat that was found in Comigel products originated at Doly Com, a Romanian-based slaughterhouse. An inquiry by the French government showed that "the meat had left Romania clearly and correctly labelled as horse. It was afterwards that it was relabelled as beef." Doly Com supplied the horse meat under a contract to Cyprus-based Draap Trading Ltd, a meat trader which operates in the Netherlands. It is owned by a British Virgin Islands holding company, and Jan Fasen is a director. "Draap" spelt backwards is "paard," the Dutch word for "horse". After having the horse meat delivered to a
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as