Coca-Cola produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical can contains of sugar (usually in the form of high fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors. The Coca-Cola Company has on occasion introduced other cola drinks under
Auvergnat Cola production and reduced profit margins. He was convinced that this type of product is only viable as an adjunct to an existing enterprise, where it can be added to the existing structure of the business and economies of scale be realised by that means. The idea of Auvergnat Cola came to him when he was on holiday in Corsica and was drinking the local Corsica Cola. (Other pre-existing regional colas in France included Breizh Cola in Brittany, Fada Cola in Marseille and Chtilà Cola, since renamed Ch'nord Cola, in Nord-Pas-de-Calais, and Meuh Cola in Normandy, Montania Cola in Chambéry and