Tesco Ireland with uncooked mince. In May 2012 it pleaded guilty to selling "gone off" (decayed or rotten) meat and the next month was prosecuted and fined for breaches of consumer law. The Food Safety Authority of Ireland found horse meat accounted for approximately 29% of the meat content in beef burger products from Tesco in January 2013. In 2007, Tesco Ireland announced that it would be providing brand new uniforms to take over from the ten-year-old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers"
Value brands in the United Kingdom Value brands in the United Kingdom In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise. Tesco's value brand was originally launched in 1993 as "Tesco Value", with distinctive blue-and-white striped packaging. In April 2012 the range was rebranded as "Everyday Value", with new packaging and a revised product range which omitted artificial colours and flavours. The original Tesco Value brand had been launched in the midst