2013 horse meat scandal The horse meat that was found in Comigel products originated at Doly Com, a Romanian-based slaughterhouse. An inquiry by the French government showed that "the meat had left Romania clearly and correctly labelled as horse. It was afterwards that it was relabelled as beef." Doly Com supplied the horse meat under a contract to Cyprus-based Draap Trading Ltd, a meat trader which operates in the Netherlands. It is owned by a British Virgin Islands holding company, and Jan Fasen is a director. "Draap" spelt backwards is "paard," the Dutch word for "horse". After having the horse meat delivered to a
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value