IBM loss - at the time the biggest in American corporate history. Lou Gerstner was hired as CEO from RJR Nabisco to turn the company around. In 2002, IBM acquired PwC consulting, and in 2003 it initiated a project to redefine company values, hosting a three-day online discussion of key business issues with 50,000 employees. The result was three values: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". In 2005, the company sold its personal computer business to Chinese technology company Lenovo and, in 2009, it acquired
ThinkPad Tablet Lenovo said he believed the ThinkPad Tablet to be "the weapon of choice for business success". In his article on the development of the Tablet, he indicated that every design detail was subjected to multiple design reviews, including basic elements such as the placement of the logo. A challenge was indicated to be designing and integrating a digitizer pen into the Tablet, which already had a "crowded interior". This required a study of pen barrel diameter and the balancing of batteries, digitizer technology components, ergonomics, and storage space constraints for the pen itself. Additionally, dowel rods were used for diameter