BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC and BBC World News, as well as through the channels operated by BBC Worldwide, means that audiences can consume BBC productions worldwide. The term "BBC English" was used as an alternative name for Received Pronunciation, and the "English Pronouncing Dictionary" uses the term "BBC Pronunciation" to label its recommendations. However, the BBC itself now makes more use of regional accents in order to reflect the diversity of the UK, while continuing to expect clarity and fluency of its presenters. From its "starchy" beginnings, the BBC has also become more inclusive, and now attempts to accommodate the interests of all strata