2013 horse meat scandal wing on Health and Safety that pig DNA had been found in halal chicken sausages produced for schools. Horse meat is not normally eaten in Ireland and Britain. According to Professor Reilly, chief executive of the FSAI, "In Ireland, it is not our culture to eat horse meat and therefore, we do not expect to find it in a burger". Silvercrest, a subsidiary of ABP Foods has claimed that there is no risk to the public upon eating the foreign meat. Eleven firms, including Tesco and Asda, said they shared shoppers' "anger and outrage". Whitbread vowed to remedy the unacceptable
Value brands in the United Kingdom grocery brand. M savers is Morrisons value brand. This replaced 'Value' which in turn was a replacement for 'Bettabuy'. "Simply Value" was the Co-operative Food's value brand, inherited after its acquisition of Somerfield. It had a habit of being a bit more expensive than its big four counterparts, with simply value baked beans being sold at 30p (versus 25p in Tesco) and orange juice being sold at £1.69 for 2 litres (85p per litre) whereas Tesco sells it for 65p per litre. These value brands are not value brands as such but are competing with the big five's own-label products,