Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
No Name (brand) generic label, beating out the national brands. A 1989 Toronto Star taste testing panel ranked No Name freshly roasted ground coffee fourth out of eleven different nationally available brands. In 2009, Loblaws re-launched No Name, "the iconic brand and its unmistakable plain black printing on yellow packaging". New product packaging included a return to black Helvetica lettering on a yellow background, along with some limited product illustration. Loblaws executive David Primorac said the company decided to bring back the original colour palette as something familiar to shoppers. "It's something recognizable and it's easy for consumers." Also, for the first time