Baedeker modern Baedekers under the catchphrase ""Wissen öffnet Welten"" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background", "Tours", "Destinations from A to Z" and "Practical Information from A to Z". MairDumont added a fifth section in each guidebook entitled ""Erleben und Geniessen"" ("Experience and Enjoy"). These new Baedeker guides were the first such guidebooks to incorporate infographics. From the outset, Karl Baedeker recognised the importance of publishing his guides in English as well. His son Ernst had worked in London before joining Verlag Baedeker in 1859, and was entrusted with the task of preparing the first Baedeker
Karl Baedeker gave the name of the publisher as K. BAEDEKER, the English page gave this uniquely as CHARLES BAEDEKER. Tourists in the area, and particularly those from England on their way to Switzerland, would pass through Koblenz and buy it at his bookshop. In the preface, he wrote that "he is at all times ready to afford any information to those travellers, who do him the honour to visit his establishment"." The manual turned out to be a resounding success and ran into many editions. The inclusion of Dutch material in the first edition, also unusual at the time and emphasised