Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Captain Lorrington "Gimlet" King World War II, are about the adventures of explorer-soldier "Gimlet" King, and his intrepid band of followers. His regular colleagues are Corporal Albert Edward , nicknamed "Copper" (he is an ex-policeman), Private "Trapper" Troublay, and Nigel Norman Peters, nicknamed "Cub". "Gimlet" and his team of commandos were designed to represent the multiple ethnicities of the British Empire; along with the English characters, French-Canadian, Scots, and European-educated Asians, co-operate for the good of Britain. Several of the novels are set during World War II, especially in occupied Europe. The other books in the series revolve around treasure, and the post-war struggles