History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
The Devil Wears Prada (film) into that of a cultural icon." Once known primarily as a fashion editor, she was now "every overlord you'd ever bitched about three drinks deep at happy hour, only to dutifully fetch her coffee the next day." Ultimately, the film had effected a positive change in Wintour's image, Herman argued, "from a tyrant in chinchilla to an idol for the post-Sandberg age." As the film turned 10, "Variety"<nowiki>'</nowiki>s 2016 article stated, '[The characterization] showed Hollywood that it was never wise to underestimate a strong woman’s worth.' In 2013, Weisberger wrote a sequel, "Revenge Wears Prada". However, it does not seem