Newcastle Brown Ale Newcastle Brown Ale Newcastle Brown Ale is a brown ale, originally produced in Newcastle upon Tyne, but now brewed by Heineken at the Zoeterwoude Brewery in the Netherlands. Launched in 1927 by Colonel Jim Porter after three years of development, the 1960 merger of Newcastle Breweries with Scottish Brewers afforded the beer national distribution and sales peaked in the United Kingdom during the early 1970s. The brand underwent a resurgence in the late 1980s and early 1990s with student unions selling the brand. By the late 1990s, the beer was the most widely distributed alcoholic product in the UK. By
Newcastle Brown Ale also available in British-themed pubs as a draught beer in Australia and New Zealand, brewed in the UK and imported by World Brands Australia Pty Ltd. The UK-brewed bottled, kegs, and cans are widely available in Australian liquor outlets as part of their international range. It is also popular in Canada, available on draught at many British-themed pubs. In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the