Sina Weibo in the IPO, and Alibaba owned 32% post IPO. The company began trading publicly on 17 April 2014. "Weibo" (微博) is the Chinese word for "microblog". Sina Weibo launched its new domain name weibo.com on 7 April 2011, deactivating and redirecting from the old domain, t.sina.com.cn to the new one. Due to its popularity, the media sometimes directly uses "Weibo" to refer to Sina Weibo. However, there are other Chinese microblogging/weibo services including Tencent Weibo (腾讯微博), Sohu Weibo (搜狐微博), and NetEase Weibo (网易微博). "Sina Weibo" is a Chinese microblogging (weibo) website and is one of the biggest social media platforms
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not