Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (tool) edges pare away the wood which is moved out by the spiral sides, falling out through the entry hole. This also pulls the gimlet farther into the hole as it is turned; unlike a bradawl, pressure is not required once the tip has been drawn in. The name "gimlet" comes from the Old French "guinbelet", "guimbelet", later "guibelet", probably a diminutive of the Anglo-French "wimble", a variation of "guimble", from the Middle Low German "wiemel", cf. the Scandinavian "wammie", to bore or twist. Modern French uses the term "vrille", also the French for a tendril. The term is also used