Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Ale conner in the community. Ale-conners sometimes had to be impressed into service, and the post was often rotated amongst a number of individuals. The tradition is still maintained in the City of London. The 1911 "Encyclopædia Britannica" reports: The officers are chosen by the liverymen of London to inspect the measures used in the public houses. The title is a sinecure. It is sometimes said that: The Ale Conner was a type of early tax-man whose job it was to test the quality and strength of beer, not by quaffing, but by sitting in a puddle of it! They travelled from