Android (operating system) tablet-specific iOS applications. Despite app support in its infancy, a considerable number of Android tablets, like the Barnes & Noble Nook (alongside those using other operating systems, such as the HP TouchPad and BlackBerry PlayBook) were rushed out to market in an attempt to capitalize on the success of the iPad. "InfoWorld" has suggested that some Android manufacturers initially treated their first tablets as a "Frankenphone business", a short-term low-investment opportunity by placing a smartphone-optimized Android OS (before Android 3.0 "Honeycomb" for tablets was available) on a device while neglecting user interface. This approach, such as with the Dell Streak,
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)