Altruism (biology) most common mechanism of reciprocity in nature, this kind is present in humans, primates, and many other mammals. Also known as, "If you're nice, I'll be nice too." This mechanism of reciprocity is similar to the heuristic of the golden rule, "Treat others how you would like to be treated." Parties mirror one another's attitudes, exchanging favors on the spot. Instant attitudinal reciprocity occurs among monkeys, and people often rely on it with strangers and acquaintances. Also known as, "what have you done for me lately?" Individuals keep track of the benefits they exchange with particular partners, which helps them
Code word (figure of speech) Informal code words can find use in propaganda, distinct from use of euphemistic code words to delay or avoid emotional responses in the audience. They may be intended to be construed as generalized platitudes by the majority of listeners, but as quite specific promises by those for whom the specific wording was crafted. Usage examples: Code word (figure of speech) A code word is a word or a phrase designed to convey a predetermined meaning to a receptive audience, while remaining inconspicuous to the uninitiated. For example, a public address system may be used to make an announcement asking for