Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
Ale conner in the community. Ale-conners sometimes had to be impressed into service, and the post was often rotated amongst a number of individuals. The tradition is still maintained in the City of London. The 1911 "Encyclopædia Britannica" reports: The officers are chosen by the liverymen of London to inspect the measures used in the public houses. The title is a sinecure. It is sometimes said that: The Ale Conner was a type of early tax-man whose job it was to test the quality and strength of beer, not by quaffing, but by sitting in a puddle of it! They travelled from