Criticism of Tesco notice was given to customers and Tesco faced a huge backlash. It then delayed the change to June 2018. In 2013, as part of the 2013 meat adulteration scandal DNA tests revealed that horse meat was present in some meat products sold in Findus and ABP Food Group ready packed meals. On 7 February 2013, it was revealed by the Food Standards Agency that the Findus beef lasagne range in the UK, France and Sweden and the shepherd's pie and moussaka ranges in France contained horse meat without proper declaration or official scrutiny. The contamination may have gone on since
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as