Lava International (4.4) operating system. In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1. The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016. In February 2017, Lava launched 4G Connect M14, what it claims is India's first 4G enabled feature phone. Lava is headquartered in Noida sector 64, Uttar Pradesh, India. The company maintains 6 offices and 3 manufacturing and service facilities throughout India. According to the IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in India was 8%. In
Market share Market share is said to be a key indicator of market competitiveness—that is, how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers’ selections among competitors. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic