Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
The Devil Wears Prada (film) the weekend "Superman Returns" was released. While they knew that the material and Hathaway would help draw a younger female audience that would not be as interested in seeing that film, "[w]e didn't want it to just seem like a chick flick coming out." "The Devil Wears Prada" received positive reviews from critics. On Rotten Tomatoes the film has a rating of 75%, based on 191 reviews, with the site's critical consensus reads, "A rare film that surpasses the quality of its source novel, this "Devil" is a witty expose of New York's fashion scene, with Meryl Streep in top