Baedeker running of the firm. 1859−1861: Following the death of Karl Baedeker, his eldest son Ernst Baedeker (1833−1861) became the head of the firm. After his training as a bookseller in Braunschweig, Leipzig and Stuttgart, he had spent some time at the English publishing house "Williams & Norgate" in London. On New Year's Day, 1859, he had joined his father's publishing firm as a partner and just ten months later he was running it on his own. His tenure at the helm of the firm saw the publication of three new travel guides in 1861 viz the first Baedeker travel guide
Baedeker guides. Baedeker would provide the text and Mair the finished product. The Baedeker Autoführer Verlag, Stuttgart was born. The slim guides called "Baedeker-Shell" guides were designed to fit into a man's jacket pocket or in the glove compartment of a car. The first ones covered Germany and were a huge success. Guides on other European countries followed in both German and English. Karl Friedrich was now operating on two fronts. He continued to produce city and regional guides from Malente and with the publication of his 1954 "Berlin" guide in German, English and French, the Baedeker brand had been well