Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo cooperation agreement. The turning point (October 2011 - first half of 2014) With more and more foreign stars entering Sina Weibo, language translation has become an urgent need for Chinese fans to communicate with foreign idols in zero distance. English is ok, but the Korean language is still a headache for most users. In January 2013, Sina Weibo and NetEase.com announced that they had reached strategic cooperation. When users browse the foreign language content issued by foreign stars of Sina Weibo, they can directly obtain the translation results through the YouDao Dictionary, which satisfies the language of Sina Weibo users.