Android (operating system) million devices had been activated with 1.3 million activations per day. In May 2013, at Google I/O, Sundar Pichai announced that 900 million Android devices had been activated. Android market share varies by location. In July 2012, "mobile subscribers aged 13+" in the United States using Android were up to 52%, and rose to 90% in China. During the third quarter of 2012, Android's worldwide smartphone shipment market share was 75%, with 750 million devices activated in total. In April 2013 Android had 1.5 million activations per day. , 48 billion applications ("apps") have been installed from the Google Play
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)