Drinks Americas it was announced that former Coca-Cola executive Shaun B. Higgins will serve in an advisory capacity to the firm. Drinks Americas Drinks Americas () is a beverage distribution company based out of Wilton, Connecticut. Drinks Americas Holdings, Ltd., develops, owns, markets, and internationally distributes alcoholic and non-alcoholic beverages associated with celebrities. The company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks, Flavored Waters, and Teas. Besides the products below, Drinks Americas also owns and distributes Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, Willie Nelson's Old Whiskey River Bourbon and
Drinks Americas in Israel. In June 2007, Drinks Americas entered into a partnership agreement with Interscope Geffen A&M Records, a subsidiary of Universal Music Group. In February 2008, Drinks Americas entered into an equity partnership with Dr. Dre to develop a line of alcoholic and non-alcoholic beverages including cognacs, sparkling vodka, champagne, and tequila bearing Dr. Dre's name. Drinks Americas currently holds trademarks on the following products: TKO, Success Distilled, Trumptini, Cohete, and those waiting to be applied to new product introductions: Aftermath, Topless, Pacifique, LeBasse, El Jefe, Client Number 9, Dragonfly, Rock It, Rock Cola, and D'Oro. On November 22, 2010