Microblogging in China The website's layout, API, and mode of use was highly similar to Twitter, which was created earlier in 2006. Fanfou's users increased from 0.3 million to 1 million in the first half of 2009. The users included HP China, the "Southern Weekly", artist Ai Weiwei, writer Lian Yue () and TV commentator Liang Wendao (). Some other weibo services, such as Jiwai, Digu, Zuosa and Tencent's Taotao were launched in 2006-2009. After the July 2009 Ürümqi riots, the CPC government shut down most of the domestic weibo services, including Fanfou and Jiwai. Many popular non China-based microblogging services such as
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018