Rubicon Drinks Rubicon Drinks Rubicon Drinks Ltd (formerly Rubicon Products Ltd) is a soft drink manufacturer based in Milton Keynes, UK. The company specialises in exotic soft drinks, and produces a variety of different flavours of drink, many of which contain sugar or artificial sweeteners, and which come in both still and sparkling varieties. In the United Kingdom, their drinks are bottled and distributed by A.G. Barr plc. Founded in 1982 by two employees of the Coca-Cola company Naresh Nagrecha and Vish Vekaria, they began to create drinks in the kitchen of one of the founders. The first product, a sparkling passion
Benzene in soft drinks abstraction by the hydroxyl radical, which itself is produced by the Cu-catalysed reduction of dioxygen by ascorbic acid: Other factors that affect the formation of benzene are heat and light. Storing soft drinks in warm conditions speeds up the formation of benzene. Calcium disodium EDTA and sugars have been shown to inhibit benzene production in soft drinks. The International Council of Beverages Associations (ICBA) has produced advice to prevent or minimize benzene formation. Various authorities have set limits on benzene content in drinking water. The following limits are given in parts per billion (ppb; μg/kg). The EPA and California have