Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Italian fashion like Marni, Dutch label Viktor & Rolf and Belgian Maison Martin Margiela, is headquartered in the countryside near Vicenza in the region of Veneto. Italian companies Cesare Paciotti and also Tod's, owned by businessman Diego Della Valle (which produces luxury shoes, other leather goods and also clothes under the labels of Tod's itself, Roger Vivier, Hogan, Fay and haute couture brand Schiaparelli), Santoni, Bontoni are headquartered in the region of Marche, a very important manufacturing district for shoes and leather components in the Adriatic coast. Fashion houses Fabiana Filippi and Brunello Cucinelli's home is the region of Umbria and luxury