Gimlet Media than advertising. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel. Gimlet then hired Blumberg's spouse and former "Rachel Maddow Show" producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands." On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group. Emerson Collective, Graham Holdings, Betaworks, and Cross Culture Investors also contributed to the round. In September, 2017,
Gimlet (cocktail) provide for at least two parts gin to one part of the lime and other non-alcoholic elements (see recipes below). The derivation of the name of cocktail is contested. It may be named after the tool for drilling small holes (alluding to its 'piercing' effect on the drinker) or after Surgeon Admiral Sir Thomas Gimlette KCB (1857–1943), who is said to have first added lime cordial to the daily gin tot of the men of the Royal Navy to help combat the ravages of scurvy on long voyages. A variant of the cocktail, the vodka gimlet, replaces gin with vodka.