Creamware cheap, good-quality, mass-produced creamware to Europe had a similar impact on Continental tin-glazed faience factories. By the 1780s Josiah Wedgwood was exporting as much as 80% of his output to Europe. Creamware is made from white clays from Dorset and Devonshire combined with an amount of calcined flint. This body is the same as that used for salt-glazed stoneware, but it is fired to a lower temperature (around 800 °C as opposed to 1,100 to 1,200 °C) and glazed with lead to form a cream-coloured earthenware. The white clays ensured a fine body and the addition of flint improved its
Hornsea Pottery additional share funding, and his 'straight dealing' policy provided the company with an excellent sales directorship for over 20 years. In the mid-1950s, the Rawson brothers started to recognise the potential of Philip's son, John Clappison, a student at Hull College of Art who produced the stylish, contemporary Elegance range of wares which are much in demand with collectors today. In 1954, the business moved to the site of the defunct Hornsea Brick and Tile Works. At this time the Pottery also employed other noted designers such as Dorothy Marion Campbell and Alan Luckham as modeller. In 1967, the factory