ThinkPad past several years." Although Lenovo acquired the right to use the IBM brand name for five years after its acquisition of IBM's personal computer business, Lenovo only used it for three years. The majority of ThinkPad computers since the 2005 acquisition of the brand by Lenovo have been made in China. In addition to these Chinese manufacturing facilities, Lenovo employs 300 people at a combined manufacturing and distribution center near its American headquarters in Morrisville, North Carolina. Each device made in this facility "is packed in a box that sports a red-white-and-blue sticker proclaiming "Whitsett, North Carolina." In 2012, Lenovo
Lenovo smartphones The "Le" series of devices, including the LePhone, LePad, and the LeTV were sold under the "idea" brand outside of China. The LePhone was thus known as the "ideaphone" in other markets. The "Le" pre-fix means "happy" in Mandarin Chinese and this branding is only used in Mainland China. In early 2013, Lenovo signed an endorsement deal with Kobe Bryant. Lenovo says Bryant was selected in order to further internationalize its brand while appealing to young consumers. Bryant made numerous appearances on behalf of Lenovo and was its main smartphone marketing campaign of the year in Asia. Lenovo sold its