The Coca-Cola Company was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) tea and coffee are more popular. As such, The Coca-Cola Company's best selling brand there is not Coca-Cola, but Georgia. In May 2016, The Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages. Since then, The
Baratunde A. Cola involved in the founding of the NanoEngineered Systems and Transport Lab and Heat Lab at Georgia Institute of Technology, where he is an associate professor in the George W. Woodruff School of Mechanical Engineering and the School of Materials Science and Engineering. For 2015–6 he was a Martin Luther King Jr. visiting professor in the Department of Mechanical Engineering at the Massachusetts Institute of Technology. Specilizing in carbon nanotube technology, Cola led the team who demonstrated the first optical rectenna. In addition he is involved in research into the development of thermo-electrochemical calls that produce electricity from waste heat. Cola