Android (operating system) wrote in "The New York Times" that "About one of every two computers sold today is running Android. [It] has become Earth's dominant computing platform." According to a Statistica's estimate, Android smartphones had an installed base of 1.8 billion units in 2015, which was 76% of the estimated total number of smartphones worldwide. Android has the largest installed base of any mobile operating system and, since 2013, the highest-selling operating system overall with sales in 2012, 2013 and 2014 close to the installed base of all PCs. In the second quarter of 2014, Android's share of the global smartphone shipment
Market share to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." Market share