2013 horse meat scandal Aldi announced that it would withdraw from sale Today's Special Frozen Beef Lasagne and Today's Special Frozen Spaghetti Bolognese, supplied by Comigel, after tests found the meat content to be between 30 and 100% horse. The Swiss-based company Nestlé reported on 18 February 2013 that it had found more than 1% horse DNA in two beef pasta products. It withdrew chilled pasta products, Buitoni Beef Ravioli and Beef Tortellini, in Italy and Spain. Sourced from sub-contractor HJ Schypke, itself a German sub-contractor of Belgian-based Nestlé supplier JBS Toledo, also withdrew frozen Lasagnes à la Bolognaise Gourmandes, a product for catering
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value