Baedeker Friedrich's widow Eva Baedeker, née Konitz (1913−1984), piloted the firm until she died in 1984. She was the last Baedeker to play an active role in running the Baedeker publishing house founded in 1827, and negotiated the sale of the Freiburg branch to Langenscheidt before she died. However, the "Karl Baedeker" brand name has been retained by all subsequent owners of the company, in one form or another. Since 1979 Baedeker travel guides have appeared as "Baedeker Allianz Reiseführer" (travel guides), published in collaboration with the German insurance group Allianz. Multi-coloured with copious illustrations and in many languages, they now
Famous for being famous Famous for being famous Famous for being famous is a pejorative term for someone who attains celebrity status for no particularly identifiable reason (as opposed to fame based on achievements, skill, or talent) and appears to generate their own fame, or someone who achieves fame through a family or relationship association with an existing celebrity. The term originates from an analysis of the media-dominated world called "The Image: A Guide to Pseudo-events in America" (1961), by historian and social theorist Daniel J. Boorstin. In it, he defined the celebrity as "a person who is known for his well-knownness". He further