Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Virgin Drinks Virgin Drinks Virgin Drinks was a subsidiary of the Virgin Group owned by Richard Branson. It marketed Virgin Cola and Virgin Vodka. The company is started in 1994 in-conjunction with Cott to oversee and manage the product of Virgin Cola, Virgin's first-ever drink. The company first based in Folkestone, Kent, in the United Kingdom. Virgin Cola launched in early 1994. The drink had big enough success to the extent for Virgin Drinks to later go onto produce Virgin Vodka to add to their portfolio. The company has previously also tried to market a range of beverages in the same functional