The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
Coca-Cola Cherry relaunched, Vanilla Coke has also been launched. Packaging for Coca-Cola Cherry differs greatly from country to country. Coca-Cola has altered the label designs for Coca-Cola Cherry several times since it was introduced in 1985. In most areas, the current can and bottle label designs are based on the standard Coca-Cola label in a pink or purple hue, often with images of cherries. On February 7, 2007, Coca-Cola launched a new campaign for the Coca-Cola Cherry brand in the U.S., resulting in a significant redesign of the product's label. Jay-Z was chosen to be the spokesman and played a part in