Michaela Bercu 1988 cover of American "Vogue" wearing a bejeweled Christian Lacroix T-shirt and a pair of faded jeans; the shot was done outdoors in natural light. It was Anna Wintour's first cover since taking over as the magazine's editor-in-chief, and was seen as signaling a break from the more formal and posed cover images favored by her predecessor, Grace Mirabella. It was also the first time a model on the cover of "Vogue" was shown wearing jeans. Bercu was also the first Israeli woman to be featured on the cover of American "Vogue". She would later appear on the covers of
Vogue (magazine) the magazine's editor, comments on the initiative by stating "as one of the fashion industry's most powerful voices, "Vogue" has a unique opportunity to engage with relevant issues where we feel we can make a difference." The name "Vogue" means "style" in French. "Vogue" was described by book critic Caroline Weber in a December 2006 edition of "The New York Times" as "the world's most influential fashion magazine": The publication claims to reach 11 million readers in the US and 12.5 million internationally. Furthermore, Wintour was described as one of the most powerful figures in fashion. Google partnered with "Vogue"