Going Dutch Going Dutch "Going Dutch" (sometimes written with lower-case dutch) is a term that indicates that each person participating in a paid activity covers their own expenses, rather than any one person in the group defraying the cost for the entire group. The term stems from restaurant dining etiquette in the Western world where each person pays for their meal. It is also called Dutch date, Dutch treat (the oldest form, a pejorative) and doing Dutch. There are two possible senses—each person paying their own expenses, or the entire bill being split (divided evenly) between all participants. In strict usage, "Going
Most valuable customers to success aspect in the highly competitive market. If the company builds a strong brand image, which helps to retain valuable customers, then it can make it resistant to competitive forces. Most valuable customers Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value products than the average customer. The companies can provide these customers with advice and guidance to make them loyal. Usually most valuable customers are rewarded with discount or membership cards that give them specific privileges. These rewards help the business to