ThinkPad past several years." Although Lenovo acquired the right to use the IBM brand name for five years after its acquisition of IBM's personal computer business, Lenovo only used it for three years. The majority of ThinkPad computers since the 2005 acquisition of the brand by Lenovo have been made in China. In addition to these Chinese manufacturing facilities, Lenovo employs 300 people at a combined manufacturing and distribution center near its American headquarters in Morrisville, North Carolina. Each device made in this facility "is packed in a box that sports a red-white-and-blue sticker proclaiming "Whitsett, North Carolina." In 2012, Lenovo
Lenovo ThinkPad 10, a new tablet computer; and Cortana integration with Lenovo devices and software, including REACHit, which extends Cortana's search functions to non-Microsoft services. ZUK, a separate company formed by Lenovo in 2014, announced several products at Tech World, These included slim power banks, 3D printers that can print food such as chocolate, an outdoor sound box, and a Wi-Fi based control system for home automation. Lenovo launched a multi-year advertising campaign called "Goodweird" in the last half of 2015. Goodweird is designed to convey the idea that designs that seem strange initially often become familiar and widely accepted. The