Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Cock ale Cock ale Cock ale, popular in 17th and 18th-century England, was an ale whose recipe consisted of normal ale brewed inside a container, to which was later added a bag stuffed with a parboiled, skinned and gutted cock, and various fruits and spices. The "Oxford English Dictionary", which describes Cock ale as "ale mixed with the jelly or minced meat of a boiled cock, besides other ingredients", dates the drink's earliest mention to the mid 17th century, in Kenelm Digby's "Closet Opened" (published in 1669). Included as a recipe, Digby's guide prescribes: A similar recipe was printed in 1739 in