Brunost to the mix for a more pronounced taste. The local trader Ole Kongsli liked it so much he thought there might be a market for the product in the capital, Oslo. He started exporting it to his business contacts in Oslo under the name Gudbrandsdalsost ("Gudbrand Valley Cheese"), and it became so successful that it contributed significantly to the economy of the region, thus helping Gudbrandsdalen out of recession. In 1933, aged 87, Hov received the King's Medal of Merit ("Kongens fortjenstmedalje") for her contributions to Norwegian cuisine and economy. In modern times, the world's largest producer of brunost is
Norwegian County Road 7 1890; construction began on it in 1903 and it was opened in 1907. Large parts of the road were carved out by hand while the workers hung on ropes against the sheer mountainside. This method was used because the road lacks any natural foundation. A new route with four tunnels was opened in the 1960s. These are the Snauhaugen Tunnel (), Hansagjel Tunnel (), Tokagjel Tunnel (), and Fossagjel Tunnel (). On December 21, 2009 the Norwegian Directorate for Cultural Heritage protected the road through the Toka Gorge along with 39 other routes as part of the National Protection Plan