Lava International (4.4) operating system. In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1. The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016. In February 2017, Lava launched 4G Connect M14, what it claims is India's first 4G enabled feature phone. Lava is headquartered in Noida sector 64, Uttar Pradesh, India. The company maintains 6 offices and 3 manufacturing and service facilities throughout India. According to the IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in India was 8%. In
Windows Mobile increased to 3.5 million in the same quarter the following year. Windows Mobile saw year over year growth between 2005–2006 of 38.8% which according to Gartner "helped Windows Mobile to solidify its stronghold on the market". But by 2008, its share had dropped to 14%. Microsoft licensed Windows Mobile to four out of the world's five largest mobile phone manufacturers, with Nokia being the exception. Gartner research data showed that while the total smartphone industry grew 27% between 2008 and 2009, Windows Mobile's share of the smartphone market fell 2.7% in that same period. It also decreased by 20% in