Tesco Ireland with uncooked mince. In May 2012 it pleaded guilty to selling "gone off" (decayed or rotten) meat and the next month was prosecuted and fined for breaches of consumer law. The Food Safety Authority of Ireland found horse meat accounted for approximately 29% of the meat content in beef burger products from Tesco in January 2013. In 2007, Tesco Ireland announced that it would be providing brand new uniforms to take over from the ten-year-old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers"
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as