ThinkPad For his innovative design management leadership during ThinkPad development, Hardy was named "innovator of the Year 1992" by PC Magazine. Since 1992, the ThinkPad design has been regularly updated, developed and refined over the years by Sapper and the respective teams at IBM and later Lenovo, which included Yamazaki, Tom Takahashi, Sam Lucente and, since 1995, David Hill, Vice President of User Experience & Design, who leads and manages the design/user experience of ThinkPad. Hill's approach to maintaining the evolution of Sapper's original ThinkPad design is analogous to how Porsche manages evolution of the classic 911. The fold-out butterfly keyboard,
Lenovo ThinkPad 10, a new tablet computer; and Cortana integration with Lenovo devices and software, including REACHit, which extends Cortana's search functions to non-Microsoft services. ZUK, a separate company formed by Lenovo in 2014, announced several products at Tech World, These included slim power banks, 3D printers that can print food such as chocolate, an outdoor sound box, and a Wi-Fi based control system for home automation. Lenovo launched a multi-year advertising campaign called "Goodweird" in the last half of 2015. Goodweird is designed to convey the idea that designs that seem strange initially often become familiar and widely accepted. The