Android (operating system) with a keyboard. In December 2014, one reviewer commented that Android's notification system is "vastly more complete and robust than in most environments" and that Android is "absolutely usable" as one's primary desktop operating system. In October 2015, "The Wall Street Journal" reported that Android will serve as Google's future main laptop operating system, with the plan to fold Chrome OS into it by 2017. Google's Sundar Pichai, who led the development of Android, explained that "mobile as a computing paradigm is eventually going to blend with what we think of as desktop today." Also, back in 2009, Google co-founder
Market share analysis period. This helps determine the firm's targeted market share. This also helps budget for activities like budgeting for R&D, sales promotion, marketing, and training. Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account