Vogue (magazine) audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejeweled Christian Lacroix jacket and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; according to "The New York Times", this gave "greater importance to both her clothing and her body". As fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic new high/low attitude to dressing, added some youthful but sophisticated raciness, and garnished it with a dash of confident energy and
Vogue (magazine) in the 1980s, Mirabella was brutally fired. Her take on it: "For a magazine devoted to style, this was not a very stylish way of telling me." In July 1988, after "Vogue" had begun to lose ground to three-year-old upstart "Elle", Anna Wintour was named editor-in-chief. Noted for her trademark bob cut and sunglasses, Wintour sought to revitalize the brand by making it younger and more approachable; she directed the focus towards new and accessible concepts of "fashion" for a wider audience. Wintour's influence allowed the magazine to maintain its high circulation, while staff discovered new trends that a broader