Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Generic brand to leverage their existing cost advantage (due to lack of promotion) further by using inferior ingredients for production. This can damage the reputation and lead to customers avoiding future purchase. Prevalence of such acts necessitates the customer crosschecking the crimp for list of ingredients and verifying that it is comparable to a name-brand. Due to cultivation of a name brand mindset, customers might believe that a name branded product (say, cereal) tastes better than a generic one. In many cases, this may not be true. Misconceptions can be clarified by a blind test or by storing the product in clear