Microblogging in China in spreading the news quickly and discussing and evaluating government response. In 2012, there were 309 million people microblogging in China. "Wei boke" (微博客) and "weixing boke" (微型博客), commonly abbreviated as "weibo" (微博), are Chinese words for "microblog". A China-based microblogging service often names itself a weibo by putting it after the name of the service (e.g. Tencent Weibo, Sina Weibo). A similar word "围脖" () is used as Internet slang for "weibo". Fanfou () is the earliest notable weibo service. It was launched in Beijing on May 12, 2007 by the co-founder of Xiaonei (now Renren) Wang Xing ().
Sina Weibo accounts and the rising threat from competitor WeChat. On September 8, 2017, Weibo gave an ultimatum to its users to verify their accounts with their real names by September 15. On February 18, 2018, Sina Weibo has provided a 'Comment moderation' function for both head users and official members. Comments received after opening this feature will not be displayed immediately, but after being approved by moderators. Users can utilize this feature to avoid illegal content appearing in their comment section. Average organic post view is around 10% – 15% on Weibo, in order to attract more followers, there are 3