BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Design & Engineering BBC Red Button launched in September 1999 as a branding for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service, and is only available via digital television receivers. The service can be accessed via Digital terrestrial television(DTT) (DVB-T), satellite television (DVB-S) and cable television(DVB-C). The "Red Button" branding is no longer used within the BBC own website. In 2004, BBC Technology Ltd, a commercial subsidiary of the BBC who provided technology and broadcast support and services was sold to Siemens IT Solutions and Services (SIS) under