Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Rubicon Drinks fruit combination, was named "Passionade". Today the range is available in still or sparkling form, via either cartons or plastic or glass bottles and Aluminium cans. Rubicon in 2010 won M award for the favourite Swedish drink of the year. In 2007, Rubicon was the sponsor of the Urban Music Awards. Rubicon has also covered Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship, with the catchphrase "Time for a Rubicon break" often heard before adverts. Rubicon Drinks Rubicon Drinks Ltd (formerly Rubicon Products Ltd) is a soft drink manufacturer based in Milton Keynes, UK. The