Newcastle Brown Ale to be a failure, as he had actually been attempting to recreate Bass ale. The original beer had an original gravity of 1060º and was 6.25 ABV, and it sold at a premium price of 9 shillings for a dozen pint bottles. Newcastle Brown Ale went into production at Tyne Brewery in 1927, with Newcastle Breweries having occupied the site since 1890, with brewing on the site dating back to 1868. The blue star logo was introduced to the Newcastle Brown Ale bottle in 1928, the year after the beer was launched. The five points of the star represent the
Whitechapel Adler wrote, "The further we penetrated into this Whitechapel, the more our hearts sank. Was this London? Never in Russia, never later in the worst slums of New York, were we to see such poverty as in the London of the 1880s." This endemic poverty drove many women to prostitution. In October 1888 the Metropolitan Police estimated that there were 1,200 prostitutes "of very low class" resident in Whitechapel and about 62 brothels. Reference is specifically made to them in Charles Booth's "Life and Labour of the People in London", specially to dwellings called Blackwall Buildings belonging to Blackwall Railway.