Android (operating system) top-selling platform in April 2011, overtaking BlackBerry OS with a 31.2% smartphone share, according to "comScore". By the third quarter of 2011, Gartner estimated that more than half (52.5%) of the smartphone sales belonged to Android. By the third quarter of 2012 Android had a 75% share of the global smartphone market according to the research firm IDC. In July 2011, Google said that 550,000 Android devices were being activated every day, up from 400,000 per day in May, and more than 100 million devices had been activated<ref name="i/o 2011 stats"></ref> with 4.4% growth per week. In September 2012, 500
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)