Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Sina Weibo new "close friend" function enhanced the private social circle; In February 2013, the company reported total revenue of about 66 million us dollars, with more than 500 million registered users and 46.2 million daily active users; In April 2013, Alibaba acquired an 18% stake in Sina Weibo; In August 2013, Sina Weibo Taobao was launched to realize account sharing; In March 2014, sina weibo was renamed "weibo"; In April 2014, weibo was listed on Nasdaq; In November 2016, the 140-character limit for the release of the publisher was limited to less than 2,000 words; In December 2016, Sina Weibo posted