Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo etc. The users of Weibo interact much more with each other than the users of Twitter do. Many topics that go viral on Weibo also started from the platform itself, while Twitter topics often come from the news or events that take place outside Twitter. Sina Weibo has an identification policy. It is like Twitter's verified account which could verify the identity of famous person, organization and so on. Once a user gets through the verification on the internet, a colorful V is appended to their username. An orange V is for people, while a blue one is for organizations