Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Search Engine Marketing in China Search Engine Marketing in China Currently, the largest internet enterprise are Baidu, Tencent, Alibaba. Followed by Soso, Sogou, Bing, and Yahoo. Google had been in the list from 2000, until a heated dispute regarding cyberattacks, which forced Google to pull its search engine in March 2010. Not only that, they have removed and created their own Twitter and YouTube in a form of Sina Weibo and Youku. With the Great China Firewall keeping closed doors around their firms and agencies, international businesses won't be able to interfere with China's market. By doing so, it gives local businesses to compete against