Breakfast cereal salt while other prefer more creamier substances to be added. Wales had a perfect climate for cultivating oats making porridge common in Welsh households. Ireland mixes porridge with whiskey as a cure for the common cold while England references the dish to the royal family and their traditions. Common hot cereals in parts of Canada include oatmeal, Cream of Wheat and Red River cereal. These hot cereals are typically served with maple syrup or brown sugar and milk or cream. Yogurt is also added to Red River cereal. Many Canadians also enjoy cereals similar to those in the United States
Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018