2013 horse meat scandal as 100% beef. British company Primerdesign Ltd provided many of the tests to laboratories and companies wishing to test for contamination. By 16 January 2013 four subsidiaries of ABP had been accused of supplying adulterated meat. They were Silvercrest in County Monaghan, Dalepak in North Yorkshire, Freshlink in Glasgow, ABP Nenagh in County Tipperary, Ireland and Dairy Crest, Rossington. Hamburger meat from Silvercrest Foods, a subsidiary of Larry Goodman's ABP Food Group, in County Monaghan, Ireland, was found to contain 29% horse meat relative to beef. Porcine DNA was also found. Tesco dropped Silvercrest as a supplier of processed meat,
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This