Breakfast cereal and is a common breakfast there. It is one of Ireland's major culinary exports, and is widely available throughout the world. Major brands include McCann's. Ireland is also very big on its porridge. In the 19th and 20th century, the Irish people began to mix whiskey into porridge as a common cold remedy. Oatmeal and porridge have been very important to Ireland since the 19th century and even though they may have been cut back a little when they were introduced to potatoes, oatmeal and porridge is still highly incorporated into Irish diets. In Russia, a breakfast is kasha, a
Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker