Usage share of operating systems the similar correlation for the richest countries and that poorer countries choose Apple's iPhone in lesser numbers. Data from Google however suggests that people in poorer countries are more likely to buy apps on Android. Smartphone penetration vs. desktop use, differs substantially by country. While some countries like Russia still measure desktop use high, there at 77% (and smartphones at 19%) this ranges down to a bit under 5% in Mali where Android smartphones have just over 95% share. In most western countries, smartphone use is close to, but still under 50%. Section below has more info on regional trends
Market share analysis Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account the following: Total Market Size refers to the annual business volume in currency or in number of transactions; Market Growth Rate refers to the