Vogue (magazine) audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejeweled Christian Lacroix jacket and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; according to "The New York Times", this gave "greater importance to both her clothing and her body". As fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic new high/low attitude to dressing, added some youthful but sophisticated raciness, and garnished it with a dash of confident energy and
Vogue (magazine) first color photograph on the cover of the magazine. The photograph was taken by photographer Edward Steichen and portrays a woman swimmer holding a beach ball in the air. Laird Borrelli notes that "Vogue" led the decline of fashion illustration in the late 1930s, when they began to replace their celebrated illustrated covers, by artists such as Dagmar Freuchen, with photographic images. Nast was responsible for introducing color printing and the "two-page spread." He greatly impacted the magazine and turned it into a "successful business" and the "women's magazine we recognize today" and greatly increased the sales volumes until his