Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Prada Marfa and culture. Prada had already collaborated with Elmgreen and Dragset in 2001 when the artists attached signage to the "Tanya Bonakdar Gallery" in New York City with the (false) message ""Opening soon—PRADA"". Prada Marfa is located relatively close to Donald Judd's Chinati Foundation. The minimalism of Prada's usual displays that are mimicked in this work play off the minimalism that Judd is known for as an artist. The site-specific of Prada Marfa invites for a comparison with other art movements such as minimalism and land art, which are equally dependent on the site where they are placed. Prada Marfa relies