Windows Mobile third quarter of 2009 Windows Mobile's share of worldwide smartphone sales was 7.9%. By August 2010, it was the least popular smartphone operating system, with a 5% share of the worldwide smartphone market (after Symbian, BlackBerry OS, Android and iOS). An October 2009 report in "DigiTimes" said that Acer will shift its focus from Windows Mobile to Google Android. "The New York Times" reported in 2009 that Windows Mobile "is foundering", as cellphone makers desert it in favor of Google's Android phone platform. It cited the difficulties in Microsoft's business model, which involves charging handset manufacturers up to $25 for
Relative market share cancels out. Relative market share Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms accounts for a large proportion of the market. These metrics are useful in comparing a firm’s or a brand’s relative position across different markets and in evaluating the type and degree of competition in those markets. The purpose of the “relative market share metric” is to access a firm’s or a brand’s success and its position in the market. A firm with