RC Cola in a can, and later the first company to sell a soft drink in an aluminum can. In 1958, the company introduced the first diet cola, Diet Rite, and in 1980, a caffeine-free cola, RC 100. In the mid-1990s, RC released Royal Crown Draft Cola, billed as a "premium" cola using pure cane sugar as a sweetener, rather than high fructose corn syrup. Offered only in 12-ounce bottles, sales were disappointing, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New
Evoca Cola It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as Coca-Cola and Pepsi-Cola with its own 'Evoca Taste Challenge'. Although Evoca Cola is very similar in taste to Coca-Cola and Pepsi-Cola, it differs in its composition by being made with natural mineral water and with the addition of a special tasteless black seed extract. Evoca Cola launched its new television advertising campaign airing on cable/sky channels. The adverts drew comparisons with Red Bull animated adverts. Brand Ambassadors have previously a number of British, English and Commonwealth boxing champions including Danny Williams and Adnan Amar. The