Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
North American Light and Power Company North American Light and Power Company The North American Light and Power Company was a utility holding company formed in South Bend, Indiana and run since 1916 by its President, Clement Studebaker, Jr., of the family famous for the Studebaker automobiles. The utility company remained a major subsidiary of the North American Company, until that conglomerate's 1940s breakup by the U.S. Securities and Exchange Commission (SEC). Clement Studebaker, Jr. (1871–1932) was born the son of Clement Studebaker (1831–1901), the carriage and automobile manufacturer of South Bend, Indiana. In 1911, the company founded by the Studebaker brothers joined forces with Everitt-Metzker-Flanders