Criticism of Tesco notice was given to customers and Tesco faced a huge backlash. It then delayed the change to June 2018. In 2013, as part of the 2013 meat adulteration scandal DNA tests revealed that horse meat was present in some meat products sold in Findus and ABP Food Group ready packed meals. On 7 February 2013, it was revealed by the Food Standards Agency that the Findus beef lasagne range in the UK, France and Sweden and the shepherd's pie and moussaka ranges in France contained horse meat without proper declaration or official scrutiny. The contamination may have gone on since
Tesco Venture Brands advantage over competitors such as Waitrose and Sainsbury's. As the venture brands are managed by Tesco, the retailer will have the power to restrict sales of such venture branded products in Tesco stores. From 2008 to 2014 Tesco has been extremely active the sale of their premium range of products. Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market".