Newcastle Brown Ale to be a failure, as he had actually been attempting to recreate Bass ale. The original beer had an original gravity of 1060º and was 6.25 ABV, and it sold at a premium price of 9 shillings for a dozen pint bottles. Newcastle Brown Ale went into production at Tyne Brewery in 1927, with Newcastle Breweries having occupied the site since 1890, with brewing on the site dating back to 1868. The blue star logo was introduced to the Newcastle Brown Ale bottle in 1928, the year after the beer was launched. The five points of the star represent the
Burton Ale Staffordshire. Burton Ale was "sold in the country and in London, where it was first sold at the Peacock in Gray's-Inn-lane", and there are several references to it being sold in London in the early 18th century. For example, the Spectator magazine for 20 May 1712 says that a visit to the Vauxhall Gardens might be concluded "with a glass of Burton ale and a slice of hung beef.” A guidebook of 1722 notes that "Burton is the most famous town in England for [ale] … and indeed the best character you give to ale in London, is calling it