Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker in English, the handbook on "The Rhine" (from Switzerland to Holland), a guide in German on Italy ("Ober-Italien"), the first of a series on Italy, which his father had planned and one in French, also on Italy ("Italie septentrionale"). Ernst Baedeker died unexpectedly on 23 July 1861 of sunstroke in Egypt and his younger brother, Karl, assumed charge of the publishing house. 1861−1877: Karl Baedeker II (1837−1911) continued the work started by his brother Ernst. In addition to the ongoing revision of existing guides, he published 14 new guides: four in German, seven in English and three in French. viz.