Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not