HTC with Microsoft afterwards due to Nokia's dominance in Windows Phone devices, and started focusing solely on Android. On 1 March 2015, HTC unveiled Vive, a virtual reality head-mounted display in collaboration with Valve Corporation. In June and October 2015, HTC reported net losses; the company has faced increased competition from other smartphone makers, including Apple, Samsung, and others, which had resulted in a decline in its smartphone sales, as well a major loss of market share. Its smartphone market share had risen back to 7.2 percent in April 2015 due to its strong sales of recent devices, but HTC's stock
Market share adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm’s product line, market share trends for individual products are considered early indicators of future opportunities or problems." Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of the impact