Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Burton Ale was formerly sold as a Burton Ale. Fuller Smith and Turner replaced its Burton ale with a strong bitter [ESB] in 1969 but Fuller's ESB retains something of its Burton Ale heritage and Fuller's 1845 Ale is based on a Burton Ale recipe. Fuller's has also recreated two Old Burton recipes in its Past Masters' series, a 1905 Old London Ale and a 1931 Old Burton Extra (OBE). "Stronger than Mild and darker than Bitter, Burton Old was a particular favourite in London pubs - especially during the colder months." Fuller's OBE has been described by Des de Moor as