The Coca-Cola Company was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) tea and coffee are more popular. As such, The Coca-Cola Company's best selling brand there is not Coca-Cola, but Georgia. In May 2016, The Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages. Since then, The
Evoca Cola association with boxing and sports came about due to the tagline for the brand 'Evoca Cola - The Power Of Black Seed' alluding to the benefit of the added ingredient. In the UK Evoca Cola faced challenges from other brand competitors such as Virgin Cola but retained a presence in the market with a consistent client base due to its claims to hold a solid commitment to adhere to an 'exemplary level of quality, in its composition and taste' . Vendors of the cola have highlighted the presence of black seed, as black seed is well known in a number