Innocent Drinks Innocent Drinks Innocent Drinks is a company that makes smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. The three were friends at St John's College, Cambridge. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People
Innocent Drinks salt in a 330ml can. One can of this contains one portion of fruit juice (one of your 5-a-day) diluted with lightly sparkling water. Innocent Drinks discovered that one of their supplies was contributing to the unsustainable water use threatening UNESCO World Heritage site Doñana National Park, one of Europe's most important wetlands. From 2010 to 2012, Innocent worked in partner with its supplier and Unilever to map the water footprint and the efficiency of multiple strawberry farms over three years. The project permitted them to identify ways to reduce water use through improving water efficiency and management on strawberry