Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
No Name (brand) generic label, beating out the national brands. A 1989 Toronto Star taste testing panel ranked No Name freshly roasted ground coffee fourth out of eleven different nationally available brands. In 2009, Loblaws re-launched No Name, "the iconic brand and its unmistakable plain black printing on yellow packaging". New product packaging included a return to black Helvetica lettering on a yellow background, along with some limited product illustration. Loblaws executive David Primorac said the company decided to bring back the original colour palette as something familiar to shoppers. "It's something recognizable and it's easy for consumers." Also, for the first time