BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Worldwide world and to position itself to take advantage of opportunities in high growth markets. The seven geographic markets are grouped into three regions: North America; UK, Australia and New Zealand; and Global Markets (Asia, CEMA, Latin America and Western Europe). The two global business areas - Content and Brands - set the strategic framework and parameters for activities within the regions and keep a close connection into BBC Worldwide's parent, the BBC. Digital is embedded throughout the business. BBC Worldwide was responsible for a wide range of commercial activities, primarily connected in some way with the output and public purposes