Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Microblogging in China and methods. They usually have an automatically checked list of blacklisted keywords. Sometimes administrators monitor these manually. Posts on topics which are sensitive and forbidden in China (e.g. Human Rights, Liu Xiaobo) are deleted, and the user's account may be blocked. Some scandals and controversies such as the Li Gang incident, were uncovered by weibo. After incidents such as the Wenzhou train collision and the 2010 Shanghai fire, criticism of the CPC government increased on weibo. Although weibo services have not always met the approval of the government, many Chinese officials have opened weibo accounts. An organ of the Central