Android (operating system) of Android phones in use had known but unpatched security vulnerabilities due to lack of updates and support. Ron Amadeo of "Ars Technica" wrote also in August 2015 that "Android was originally designed, above all else, to be widely adopted. Google was starting from scratch with zero percent market share, so it was happy to give up control and give everyone a seat at the table in exchange for adoption. [...] Now, though, Android has around 75–80 percent of the worldwide smartphone market—making it not just the world's most popular mobile operating system but arguably the most popular operating system,
Market share share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy. In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability.