Hocus pocus (magic) derived from the Protoslavic word "kusiti", which is itself derived from Gothic "kausajn" meaning "to try", "to attempt". This may indicate that the wording belongs to the alchemy kitchen and court of Rudolf II, Holy Roman Emperor (1552 – 1612). Also, "hocus" may mean "to cheat" in Latin or a distorted form of the word "hoc", "this". Combination of the two words may give a sense, especially both meanings together "this attempt/experiment" and "cheated attempt/experiment". According to the Oxford English Dictionary the term originates from "hax pax max Deus adimax", a pseudo-Latin phrase used as a magical formula by conjurors.
Referring expression generation 1972 who developed an "incremental" REG algorithm for his SHRDLU program. Afterwards researchers started to model the human abilities to create referring expressions in the 1980s. This new approach to the topic was influenced by the researchers Appelt and Kronfeld who created the programs KAMP and BERTRAND and considered referring expressions as parts of bigger speech acts. Some of their most interesting findings were the fact that referring expressions can be used to add information beyond the identification of the referent as well as the influence of communicative context and the Gricean maxims on referring expressions. Furthermore, its skepticism concerning