Clio Awards Clio Awards The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. "Time" magazine described the event (in 1991) as the world's most recognizable international advertising awards. The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments". The Clios were first given in 1959, for excellence in television advertising, by the "American TV and Radio Commercials Festival". Each winner received
Sarah Siddons as the Tragic Muse also by the Classical subject matter of the muses from ancient Greek/Roman mythologies that numerous sculptors tried to create. Reynolds painted Siddons as Melpomene, the muse of tragedy. This work was painted when Mrs. Siddons was 28 years old and in the prime of her career. When she entered Reynolds' studio he took her by the hand and said, ""Ascend upon your undisputed throne, and graciously bestow upon me some great idea of the Tragic Muse"". Like the old masters, Reynolds signed his name secretly in the work by putting it on the gold embroidery at the hem of her