Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Cock ale Francis Grose's "Classical Dictionary of the Vulgar Tongue" (1785), which also calls it provocative. Writing in 1929, William Henry Nugent claimed that Cock ale was a concoction of bread and ale fed to fighting birds. Several authors have theorised that "Cock ale" may have mutated into "cocktail", an American word first used in 1806 whose origin is now lost. Cock ale Cock ale, popular in 17th and 18th-century England, was an ale whose recipe consisted of normal ale brewed inside a container, to which was later added a bag stuffed with a parboiled, skinned and gutted cock, and various fruits