Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
Burton Ale trademarks ever issued in the UK for its red triangle and red diamond, the latter having been used for Burton Ales since the 1850s. Bass issued several limited bottlings of Bass No 1 Burton Ale to celebrate special occasions, starting with Ratcliff Ale in 1869 and continuing with King's Ale to mark the visit of Edward VII, a friend of Michael Bass, 1st Baron Burton, in February 1902 and Prince’s Ale in 1929 when the mash was started by the then Prince of Wales, later Edward VIII. Bass No. 1 was brewed almost continuously (with a 10-year break from 1944