Karl Baedeker 'father of modern tourism'. In 1846, Baedeker introduced his famous 'star' ratings (for sights, attractions and lodgings) in the third edition of his "Handbuch für Reisende durch Deutschland und den Oesterreichischen Kaiserstaat" - an idea based on the Murray guides star system. This edition was also his first 'experimental' red guide. He also decided to call his travel guides 'handbooks', following the example of John Murray III. Baedeker's early guides had tan covers, but from 1856 onwards, Murray's red bindings and gilt lettering became the familiar hallmark of all Baedeker guides as well, and the content became famous for its
Baedeker cover most of the popular tourist destinations in the world. Over 150 guides have been published already and the list keeps growing, as well as the number of languages in which they are published. In Britain, the guides have been published in collaboration with the British Automobile Association (The AA) and in the USA by Macmillan Travel, a Simon & Schuster Macmillan company. The Freiburg Baedeker branch was acquired by the German publisher Langenscheidt following the death of Eva Baedeker. In 1987, both Baedeker branches, the Langenscheidt operation in Freiburg and the Baedeker Autoführer Verlag in Stuttgart operated by the