Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Sina Weibo also released a desktop client for Microsoft Windows under the product name of Weibo Desktop. Sina Weibo is available in both simplified and traditional Chinese characters. The site also has versions catering to users from Hong Kong and Taiwan. Weibo is now developing its international edition in English and other languages. On 9 January the company ran a week-long public test of its English edition. Sina Weibo's official iPhone and iPad apps are available in English language. Weilingdi (微领地, literally, "micro fief") is another service bundled with Weibo that is similar to Foursquare, a location-based social networking website based on