Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Prada Marfa is an illegal advertisement for Prada. He stated: "There is no company behind the artwork. I was not commissioned by Prada [...] They never, ever asked me to do advertisement for them." In September 2014, TxDOT officials announced that the structure would be reclassified as a museum, with the "Prada Marfa" as its only exhibit. This action exempts the structure from the same signage rules that forced the removal of a neon bunny previously installed nearby by "Playboy" magazine. Prada Marfa Prada Marfa is a permanently installed sculpture by artists Elmgreen and Dragset, situated northwest of Valentine, Texas, just off