Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Pottery in the Indian subcontinent succeeded by the Northern Black Polished Ware culture. In the Western Ganges plain, the BRW was preceded by the Ochre Coloured Pottery culture. The BRW sites were characterized by subsistence agriculture (cultivation of rice, barley, and legumes), and yielded some ornaments made of shell, copper, carnelian, and terracotta. In some sites, particularly in eastern Punjab and Gujarat, BRW pottery is associated with Late Harappan pottery, and according to some scholars like Tribhuan N. Roy, the BRW may have directly influenced the Painted Grey Ware and Northern Black Polished Ware cultures. The Painted Grey Ware (PWG) culture is an Iron Age