Drinks Americas it was announced that former Coca-Cola executive Shaun B. Higgins will serve in an advisory capacity to the firm. Drinks Americas Drinks Americas () is a beverage distribution company based out of Wilton, Connecticut. Drinks Americas Holdings, Ltd., develops, owns, markets, and internationally distributes alcoholic and non-alcoholic beverages associated with celebrities. The company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks, Flavored Waters, and Teas. Besides the products below, Drinks Americas also owns and distributes Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, Willie Nelson's Old Whiskey River Bourbon and
Hype Energy Drinks Hype Energy Drinks Hype Energy Drinks is a range of energy drinks distributed in over 45 countries across the world. First launched in 1994 by Hard Rock Cafe founders, the company has been headed since May 2000 by former Formula One racing driver, Bertrand Gachot. Hype Energy Drinks has been an official sponsor of Formula One racing team Force India since 2015. In 2016 Hype Energy Drinks started their involvement within the video game industry by sponsoring European leading eSports organisation Epsilon eSports. Now, in 2018, following the rise of Formula One eSports Series Hype Energy Drinks became the official