Android (operating system) million devices had been activated with 1.3 million activations per day. In May 2013, at Google I/O, Sundar Pichai announced that 900 million Android devices had been activated. Android market share varies by location. In July 2012, "mobile subscribers aged 13+" in the United States using Android were up to 52%, and rose to 90% in China. During the third quarter of 2012, Android's worldwide smartphone shipment market share was 75%, with 750 million devices activated in total. In April 2013 Android had 1.5 million activations per day. , 48 billion applications ("apps") have been installed from the Google Play
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market