2013 horse meat scandal situation. The Food Standards Agency's (FSA) chief executive, Catherine Brown also said "it is unlikely we will ever know" how many unwittingly ate horsemeat. Tesco's market value dropped by . European Union officials, European ministers and Commissioner (Tonio) Borg set up an urgent meeting in Brussels on 13 February 2013 on how to contain the horse meat scandal that exposed flaws in European control systems on food safety, and to formulate an action plan. Following the meeting, EU agriculture ministers announced a three-month programme of DNA testing of processed meat across the European Union. The plan calls for 2,500 random
Value brands in the United Kingdom of a supermarket price war, and targeted a low price point, with cans of beans costing 3p a can and loaves of bread for 7p. In 2018 Tesco began phasing out Everyday Value in favour of "tertiary brands" such as "Mrs Molly's", "Hearty Food Co." and "Stockwell & Co.", in effect imitating what Aldi and Lidl do and reviving a previous attempt in 2009 known as 'Discount Brands at Tesco'. Asda Smart Price is a no-frills private label trade name. It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were