Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Internet censorship in China As a result, the English language name of John Oliver (although not the Chinese version) was censored on Weibo and other sites on the Chinese internet. Foreign content providers such as Yahoo!, AOL, and Skype must abide by Chinese government wishes, including having internal content monitors, in order to be able to operate within mainland China. Also, in accordance with mainland Chinese laws, Microsoft began to censor the content of its blog service Windows Live Spaces, arguing that continuing to provide Internet services is more beneficial to the Chinese. Chinese journalist Michael Anti's blog on Windows Live Spaces was censored