Coca-Cola Zero Sugar Coca-Cola Zero Sugar Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company. In some countries it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola. Many fans of Coke Zero were furious about the change. Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke,
Auvergnat Cola production and reduced profit margins. He was convinced that this type of product is only viable as an adjunct to an existing enterprise, where it can be added to the existing structure of the business and economies of scale be realised by that means. The idea of Auvergnat Cola came to him when he was on holiday in Corsica and was drinking the local Corsica Cola. (Other pre-existing regional colas in France included Breizh Cola in Brittany, Fada Cola in Marseille and Chtilà Cola, since renamed Ch'nord Cola, in Nord-Pas-de-Calais, and Meuh Cola in Normandy, Montania Cola in Chambéry and