Creamware cheap, good-quality, mass-produced creamware to Europe had a similar impact on Continental tin-glazed faience factories. By the 1780s Josiah Wedgwood was exporting as much as 80% of his output to Europe. Creamware is made from white clays from Dorset and Devonshire combined with an amount of calcined flint. This body is the same as that used for salt-glazed stoneware, but it is fired to a lower temperature (around 800 °C as opposed to 1,100 to 1,200 °C) and glazed with lead to form a cream-coloured earthenware. The white clays ensured a fine body and the addition of flint improved its
Hull pottery Continental, Ebb Tide, Parchment and Pine, Tokay, and Tropicana were introduced. In the late 1960s through the mid-1980s, the company changed its production from artistic lines to predominately "House 'n' Garden" serving ware and Imperial florist ware. J.B. Hull died in 1978. Hull was succeeded as president by Henry Sulens and later Larry Taylor. In the mid-1980s the company was hit with multiple union strikes and foreign competition. In March, 1986 the company ceased operations and closed the plant. Numerous collectors clubs exist which specialize in collecting Hull Pottery. One such organization, "The Hull Pottery Association" is headquartered in Crooksville,