2013 horse meat scandal next day, 15 January 2013, the FSAI advised the five retailers concerned, Tesco, Dunnes Stores, Aldi, Lidl and Iceland, of their findings; all these firms withdrew the offending products. The media and newspapers of 16 January 2013 led with the story, focusing on the one burger which tested positive for 29% equine DNA. Another significant investigation into the horse meat affair in Ireland by Ireland’s Department of Agriculture, published its findings in March 2013. This report’s investigation “concluded that there is no evidence that Silvercrest knowingly purchased horsemeat” In the UK, a House of Commons Select Committee on Environment, Food
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as