Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (cocktail) Carnaby Club, Rimini, Italy. The recipe is: The word "gimlet" used in this sense is first attested in 1928. The most obvious derivation is from the tool for drilling small holes, a word also used figuratively to describe something as sharp or piercing. Thus, the cocktail may have been named for its "penetrating" effects on the drinker. Another theory is that the drink was named after British Royal Navy Surgeon Rear-Admiral Sir Thomas Gimlette KCB (1857-1943), who allegedly introduced this drink as a means of inducing his messmates to take lime juice as an anti-scurvy medication. (Limes and other citrus