BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Studios division (channels and genre commissioning, as well as BBC Sport, Children's and Learning, BBC Three and BBC iPlayer) now form the BBC Content division. BBC Studios Ltd. as a production company was first registered on 27 February 2015. In September 2015, the BBC's general director Tony Hall announced a proposal to split the BBC's in-house production units for non-news television programming into a separate BBC Studios division, which would eventually, with BBC Trust approval as part of the next revision to the BBC's charter, be spun-out as a for-profit subsidiary of the BBC. This proposal would allow the BBC's units