Ikebana room decoration and commenced in a rudimentary way to consider natural beauty in floral arrangement. At this time "ikebana" was known as "rikka". This same age conceived another form called "nageirebana". "Rikka" and "nageirebana" are the two branches into which "ikebana" has been divided. Popularity of the two styles vacillated between these two for centuries. In the beginning, "rikka" was stiff, formal, and more decorative while "nageirebana" was simpler and more natural. Although "nageirebana" began to come into favour in the Higashiyama period, "rikka" was still preferred, and "nageirebana" did not truly gain popularity until the Momoyama period, about a
Grand style (rhetoric) to fully appreciate the two other styles—plain and middle—used respectively for 'teaching' and for 'pleasing'. He claimed that without the understanding all three, the potential of the grand style could never be realized. Matthew Arnold, an English poet and cultural critic, described what he termed the grand style in a series of lectures he gave: On Translating Homer. He described the grand style as difficult to render, arguing this fact as evidence of the Iliad having been written entirely by Homer. He said that rather than by tangible features, the style could only be discerned spiritually. He linked the grand