Microblogging in China in spreading the news quickly and discussing and evaluating government response. In 2012, there were 309 million people microblogging in China. "Wei boke" (微博客) and "weixing boke" (微型博客), commonly abbreviated as "weibo" (微博), are Chinese words for "microblog". A China-based microblogging service often names itself a weibo by putting it after the name of the service (e.g. Tencent Weibo, Sina Weibo). A similar word "围脖" () is used as Internet slang for "weibo". Fanfou () is the earliest notable weibo service. It was launched in Beijing on May 12, 2007 by the co-founder of Xiaonei (now Renren) Wang Xing ().
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not