Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Generic brand entice the shopper into the store. Despite perceived lower quality, supermarket own-brands continue to sell and a trading standards investigation found that there was little nutritional or taste difference between value and regular products. When patent protection expires on a drug, a pharmacologically equivalent version may be sold as a "generic" version of the brand name drug, typically at a significant discount below the brand name. The utility of these products is considered to be the same as that of the original brand name. A similar process applies with older pesticide products. When a brand name is associated with every