Baedeker modern Baedekers under the catchphrase ""Wissen öffnet Welten"" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background", "Tours", "Destinations from A to Z" and "Practical Information from A to Z". MairDumont added a fifth section in each guidebook entitled ""Erleben und Geniessen"" ("Experience and Enjoy"). These new Baedeker guides were the first such guidebooks to incorporate infographics. From the outset, Karl Baedeker recognised the importance of publishing his guides in English as well. His son Ernst had worked in London before joining Verlag Baedeker in 1859, and was entrusted with the task of preparing the first Baedeker
Karl Baedeker of the House of Baedeker invariably recount anecdotes about its founder and these are not without substance. He was renowned for his hard and careful work, his high standards, both personal and professional, and for being absolutely incorruptible. Baedeker generally went around conducting his research incognito. In an article entitled "The Baedeker Guide Books" published in the November 1989 issue (68) of the now defunct "Book and Magazine Collector", Michael Wild, the Baedeker historian and author of "Baedekeriana: An Anthology" wrote: On September 22, 1975, The New Yorker magazine ran a 38-page profile of the "House of Baedeker". Its author,