History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Italian name Italian name A name in Italian consists of a given name ("nome") and a surname ("cognome"). Surnames are normally written after given names. In official documents, the surname may be written before given names. In speech, the use of given name before family name is standard in an educated style, but bureaucratic influence caused the opposite to be formerly common. Italian names, with their fixed "nome" + "cognome" structure, have little to do with the ancient Roman naming conventions, which used a tripartite system of given name + gentile name + hereditary or personal name or names. For example, the