ThinkPad its 1992 launch to keep the Harvard Business School happy. In April 1992, IBM announced the first ThinkPad tablet computer at a news conference. The first ThinkPad tablet, a PenPoint-based device formally known as the IBM 2521 ThinkPad, was positioned as a developer's release. The ThinkPad tablet became available for purchase by the general public in October of the same year. In addition to giving it an innovative name, IBM marketed the ThinkPad through imaginative activities such as early customer pilot programs, numerous pre-launch announcements, and an extensive loaner program designed to showcase the product's strengths and weaknesses. IBM even
ThinkPad of the horse ridden by Tonto, the sidekick from the 1950s television series "The Lone Ranger". Lenovo envisioned the Scout as a very high-end ThinkPad that would be analogous to a luxury car. Each unit was covered in fine leather embossed with its owners initials. Extensive market research was conducted on how consumers would perceive this form factor. It was determined that they appreciated that it emphasised warmth, nature, and human relations over technology. The Scout was soon renamed the ThinkPad Reserve Edition. It came bundled with premium services including a dedicated 24-hour technical support hotline that would be answered