History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Italy for total medals. The country hosted two Winter Olympics (in 1956 and 2006), and one Summer games (in 1960). Italian fashion has a long tradition, and is regarded as one most important in the world. Milan, Florence and Rome are Italy's main fashion capitals. According to "Top Global Fashion Capital Rankings" 2013 by Global Language Monitor, Rome ranked sixth worldwide when Milan was twelfth. Major Italian fashion labels, such as Gucci, Armani, Prada, Versace, Valentino, Dolce & Gabbana, Missoni, Fendi, Moschino, Max Mara, Trussardi, and Ferragamo, to name a few, are regarded as among the finest fashion houses in the