BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC quarter of BBC revenues come from its commercial arm BBC Studios Ltd (formerly BBC Worldwide), which sells BBC programmes and services internationally and also distributes the BBC's international 24-hour English-language news services BBC World News, and from BBC.com, provided by BBC Global News Ltd. From its inception, through the Second World War (where its broadcasts helped to unite the nation), to the 21st century, the BBC has played a prominent role in British culture. It has also been known as "The Beeb", and "Auntie". Britain's first live public broadcast from the Marconi factory in Chelmsford took place in June 1920.