Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Innocent Drinks October 2005 there were several reports of Innocent smoothies "exploding". In 2007, Innocent recalled 100,000 bottles, stating that the explosions were caused by a natural fermentation of the ingredients. In October 2007 Innocent was warned by the Advertising Standards Authority for making unsubstantiated claims about the health benefits of their "superfoods" smoothies, stating that their marketing claims could not be backed up by medical science and ordering Innocent not to repeat them. In 2007 the European Union passed a new law, which took effect from 2009, requiring companies labelling their products as "superfoods" to justify statements that their products are