Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo monthly active users; 85% of them use Weibo on their mobile; there are over 100 million messages posted by users each day; 70% of Weibo's active users are at university level; 50.10% of Weibo users are male, 49.90% are female; with 90 million followers, actress Xie Na is the number 1 Weibo celebrity. Although the competition in China social media platforms is very fierce, Sina Weibo still comes out and becomes the most popular one. The wider use of mobile technologies in China also increases the popularity of it. After the July 2009 Ürümqi riots, China shut down most of