2013 horse meat scandal only found more than 1% horse DNA in Asda's tins of but it also contained four ppb of phenylbutazone, marking the first time since the start of the scandal that bute had been detected in a meat product in the UK food chain. However, one problem raised was over documentation; all of the UK animals with phenylbutazone contamination tested in early 2013 possessed a "horse passport" that allowed the carcasses to be sold for human consumption. The veterinary residues committee (VRC) reminded the public in July 2012 that it had been "repeatedly expressing concern" about phenylbutazone contamination. and recent discoveries
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as