Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Virgin Drinks Virgin Drinks Virgin Drinks was a subsidiary of the Virgin Group owned by Richard Branson. It marketed Virgin Cola and Virgin Vodka. The company is started in 1994 in-conjunction with Cott to oversee and manage the product of Virgin Cola, Virgin's first-ever drink. The company first based in Folkestone, Kent, in the United Kingdom. Virgin Cola launched in early 1994. The drink had big enough success to the extent for Virgin Drinks to later go onto produce Virgin Vodka to add to their portfolio. The company has previously also tried to market a range of beverages in the same functional