Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Italy for total medals. The country hosted two Winter Olympics (in 1956 and 2006), and one Summer games (in 1960). Italian fashion has a long tradition, and is regarded as one most important in the world. Milan, Florence and Rome are Italy's main fashion capitals. According to "Top Global Fashion Capital Rankings" 2013 by Global Language Monitor, Rome ranked sixth worldwide when Milan was twelfth. Major Italian fashion labels, such as Gucci, Armani, Prada, Versace, Valentino, Dolce & Gabbana, Missoni, Fendi, Moschino, Max Mara, Trussardi, and Ferragamo, to name a few, are regarded as among the finest fashion houses in the