Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
Kellogg's Cereal City USA Kellogg's Cereal City USA Kellogg's Cereal City USA was a tourist attraction in the downtown area of the city of Battle Creek, Michigan (itself nicknamed "Cereal City"), open to visitors between 1998 and 2007. The attraction aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular. Interest in a Kellogg's-themed attraction grew after the company ceased conducting tours at its nearby production facility in 1986. Billed as a museum and designed to look like a turn-of-the-20th-century industrial factory, the attraction was opened at 171 West Michigan Avenue in May