Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Old ale of winter warmer, similarly strong in alcohol content and usually spiced. The United Kingdom is most commonly associated with the term, winter warmer, where the United States mostly refers to them as a Christmas or Holiday beer. Some brewers will make a strong old ale for bottling. Some of these can mature for several years after bottling, and may or may not be bottle-conditioned. The "October" keeping ales are thought to have formed the basis for India pale ales shipped by the British East India Company. Another historic version was so-called "majority ale", a strong ale brewed on or around