Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
When Jones' Ale was New drink and dye his old face,<br> When Jones's ale was new, my boys, when Jones's ale was new.<br> In the Copper Family version, "The Jovial Tradesmen" from rural Sussex: The first to come in was the ploughman with sweat all on his brow,<br> Up with the lark at the break of day he guides the speedy plough.<br> He drives his team, how they do toil<br> O'er hill and valley to turn the soil,<br> When Jones's ale was new, my boys, when Jones's ale was new.<br> (The Copper Family version also includes verses introducing a blacksmith and a scytheman, both important