What Are Words What Are Words "What Are Words" is a hit song written by Rodney Jerkins, Andre Lindal and Lauren Christy, and performed by American singer Chris Medina. It was released on February 25, 2011, the day after his surprising elimination on the reality TV show American Idol. The song is a tribute to his fiancée who suffered a brain injury as the result of a car wreck and is about promises, commitment and keeping your word. The music video was shot at Atlantis studios in Hollywood and was released days after the single. The video depicts Medina in the actual recording
Business to many These companies receive exposure from word-of-mouth marketing (from consumers) and through various business channels (from other organizations). To add to that, while B2C offers a wider pool of customers, B2B customers are more loyal. This is because customers in B2B commerce most likely have contracts and/or other long-term agreements with the company. The switching costs are also somewhat higher in a B2B relationship, contributing to longer-lasting business-customer relations. What this means is a sustainable source of income to the company. With both B2B and B2C, B2M companies get increased brand awareness through multiple channels, resulting in a company establishing itself