Tencent Weibo in March, Qoocu.com (a blog focusing on products of Tencent) released some screenshots of the internal beta test of Tencent Weibo. On April 1, Tencent began its public beta test, people with an invitation code might take part in the test. And on the same day, Tencent released its QQ2010 version Beta3, with the microblogging feature included. In the second quarter of 2012 it had 469 million registered users. On July 23, 2014, Tencent Inc announced that it will integrate its micro-blogging service's operation team into the company's news team, after media reported that it has dismissed its micro-blogging department
Sina Weibo accounts and the rising threat from competitor WeChat. On September 8, 2017, Weibo gave an ultimatum to its users to verify their accounts with their real names by September 15. On February 18, 2018, Sina Weibo has provided a 'Comment moderation' function for both head users and official members. Comments received after opening this feature will not be displayed immediately, but after being approved by moderators. Users can utilize this feature to avoid illegal content appearing in their comment section. Average organic post view is around 10% – 15% on Weibo, in order to attract more followers, there are 3