Baedeker the 'books and publications' division in the district. Upon his return to England, Piehler continued editing the English guides well into his eighties. In the meantime, his brother had been editing the new Baedeker "London" guide. The Baedekers acknowledged the commitment of the Muirheads and Piehler to their firm and the contribution they had made to the success of Verlag Karl Baedeker. Baedeker Verlag Karl Baedeker, founded by Karl Baedeker on July 1, 1827, is a German publisher and pioneer in the business of worldwide travel guides. The guides, often referred to simply as "Baedekers" (a term sometimes used to
Baedeker he published his first offering—10,000 copies of "Schleswig-Holstein". This was printed in Glückstadt near Hamburg and contained some advertising to balance the books, as did some of his other contemperaneous titles. Allen & Unwin, the London publisher, once again helped the Baedeker firm with another loan and he published more city and regional guides in the years that followed. In 1951, Karl Friedrich and Oskar Steinheil, a pre-war Baedeker editor, signed an agreement with Shell AG, the subsidiary of Royal Dutch Shell, and Kurt Mair (1902–1957), the German printer and publisher based in Stuttgart, to produce a series of motoring