Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
Honeycomb (cereal) Joel Cox. Honeycomb was famous in the 1980s for their annual mini-license plate giveaway, where a miniature state license plate was free inside a box, with the ability to order the whole set. One year, Post also included plates that said "LUCKY" and the finder of those plates won a BMX bike. The commercial for this showed a girl winning and later riding the BMX bike, which was considered somewhat unusual for the time. Honeycomb (cereal) Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. At the