Android (operating system) market was 84.7%, a new record. This had grown to 87.5% worldwide market share by the third quarter of 2016, leaving main competitor iOS with 12.1% market share. According to an April 2017 StatCounter report, Android overtook Microsoft Windows to become the most popular operating system for total Internet usage. It has maintained the plurality since then. In September 2015, Google announced that Android had 1.4 billion monthly active users. This changed to 2 billion monthly active users in May 2017. Despite its success on smartphones, initially Android tablet adoption was slow. One of the main causes was the chicken
Market share to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." Market share