Breakfast cereal market. In China, porridges such as rice congee, or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong, China due to the increase of work and decrease in time. In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which is often served to young children. The cereal production in Greece has recently declined. Ireland is known for its oatmeal. The most famous variety of these is steel-cut oatmeal. Oatmeal is very popular in Ireland,
Kellogg Breakfast Council working for Kellogg's competition. The members were provided with a toolkit which included suggested wording for social media posts about cereal. The council members' relationship with Kellogg was not always revealed when the posts were made. In May 2016, the council members' contracts expired, and the council ceased to operate. Kellogg Breakfast Council The Kellogg Breakfast Council was an organization made up of nutrition experts, whose stated purpose on the Kellogg's cereal company website was to provide independent nutrition advice to the company. Council members included a professor of nutrition, a pediatrician, as well as several dietitians. The Breakfast Council