Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Beer in Ireland Degrees brewery launched their Sunburnt Irish Red Ale in 2011. In 1756, Arthur Guinness set up a small brewery, moving to Dublin in 1759. Having initially brewed ale, he switched to producing porter, which was a style from London. In the early twentieth century, Guinness became the largest brewer in the world, exporting the Irish style to many countries. Although no longer the largest brewer of beer in the world, it remains the largest brewer of stout. In 2014, Guinness sales amounted to 19% of all beer sales in Ireland. Stout brewed by Guinness (and the smaller brewers Murphy's and