History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Fondazione Prada brings together reflections on seminal issues such as time, beginnings and endings, collapse and renewal. One of the museum's first exhibits was a large collection of works by Edward Kienholz. The exhibition included Five Car Stud, an installation that had not been available for public view. In 2016, the Fondazione launched Osservatorio, a photography gallery on the fifth and sixth floors of Milan’s Galleria Vittorio Emanuele II. The Fondazione Prada was the private sector partner of a series of retrospective in Italian Cinema, first launched at the 61st Venice International Film Festival called "The Secret History of Italian Cinema". The