Baedeker Friedrich's widow Eva Baedeker, née Konitz (1913−1984), piloted the firm until she died in 1984. She was the last Baedeker to play an active role in running the Baedeker publishing house founded in 1827, and negotiated the sale of the Freiburg branch to Langenscheidt before she died. However, the "Karl Baedeker" brand name has been retained by all subsequent owners of the company, in one form or another. Since 1979 Baedeker travel guides have appeared as "Baedeker Allianz Reiseführer" (travel guides), published in collaboration with the German insurance group Allianz. Multi-coloured with copious illustrations and in many languages, they now
Baedeker Mairs publishing group, were merged and housed together in Ostfildern/Kemnat as "Karl Baedeker GmbH" with a branch in Munich. The ownership of the new venture was split down the middle between Langenscheidt and Mairs. In 1997, Mairs Geographischer Verlag, now known as , became the 100% owner of Verlag Karl Baedeker, along with all rights attached to Karl Baedeker's name and firm. The new English Baedekers produced by MairDumont dispensed with the "Allianz" logo in the title, with the German editions doing the same in 2013. This marked the beginning of a new era in the appearance and content of