Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker guides. Baedeker would provide the text and Mair the finished product. The Baedeker Autoführer Verlag, Stuttgart was born. The slim guides called "Baedeker-Shell" guides were designed to fit into a man's jacket pocket or in the glove compartment of a car. The first ones covered Germany and were a huge success. Guides on other European countries followed in both German and English. Karl Friedrich was now operating on two fronts. He continued to produce city and regional guides from Malente and with the publication of his 1954 "Berlin" guide in German, English and French, the Baedeker brand had been well