Breakfast and Ireland, a weekday breakfast may involve a cereal dish, such as muesli, porridge or cereal, or toast or simply bread spread with jam or marmalade. Tea and coffee remain equally popular accompaniments. Marmalade, originally a Portuguese confection, had been a popular British spread to consume in the evening, before the Scots moved it to the breakfast table in the 18th century. It is however becoming very common to 'skip breakfast' entirely or take coffee or pastries on the morning commute. Portable quick snacks such as granola bars, ready-cut fruit and warm takeaway foods are becoming increasingly commonly consumed away
Jordans (cereal) as a subsidiary (The Jordans & Ryvita Company) of Associated British Foods. There is a factory shop in Langford, Bedfordshire. Its main product it started with, and still produces, is called "Crunchy Oats", which is based on granola. A mill was recorded on the site in 1086, as noted in the Domesday Book. In 1981, Waitrose began to stock their products. Also in 1981, Jordans began production of a breakfast/cereal bar called "Original Crunchy". It now produces four different cereal bars including Frusli which contains 25% fruit, Breakfast Bars, Luxury Absolute Nut Bar and Original Crunchy Bars. Luxury Bars were