Android (operating system) market was 84.7%, a new record. This had grown to 87.5% worldwide market share by the third quarter of 2016, leaving main competitor iOS with 12.1% market share. According to an April 2017 StatCounter report, Android overtook Microsoft Windows to become the most popular operating system for total Internet usage. It has maintained the plurality since then. In September 2015, Google announced that Android had 1.4 billion monthly active users. This changed to 2 billion monthly active users in May 2017. Despite its success on smartphones, initially Android tablet adoption was slow. One of the main causes was the chicken
Relative market share share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm’s or a brand’s share against that of its largest competitor, enabling managers to compare relative market positions across different product markets. Relative market share gains some of its significance from studies–albeit controversial ones—suggesting that major players in a market tend to be more profitable than their competitors. Relative market share can also be calculated by dividing brand sales by largest competitor sales because the common factor of total market sales (or revenue)