Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
American pale ale gallons) per week, it inspired many more pioneers and imitators. The first brewery to successfully commercialize the use of significant quantities of American hops in the style of APA was the Sierra Nevada Brewing Company, which brewed the first experimental batch of Sierra Nevada Pale Ale in November 1980, distributing the finished version in March 1981. Another pioneer of the hoppy American pale ale was Bert Grant of Yakima Brewing. American pale ale American pale ale (APA) is a style of pale ale developed in the United States around 1980. American pale ales are generally around 5% abv with significant