Microblogging in China Microblogging in China Weibo (微博) is the Chinese word for "microblog". It refers to mini-blogging services in China, including social chat sites and platform sharing. Weibo uses a format similar to its American counterpart Twitter, but used almost exclusively by Chinese language speakers; this has a direct impact on features such as hashtags on Sina Weibo and Tencent Weibo, which both employ a double-hashtag "#HashName#" method, since the lack of spacing between Chinese characters necessitates a closing tag. Internet users can set up real-time information sharing communities individually, and upload and update information in 140 character blocks. A major difference
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018