Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Homosexuality in China act was requested by the “Network(Cyber) Security Law.” However, it is unclear which “Network Security Law” Weibo was referring to. In the newest edition of “People's Republic of China Network(Cyber) Security Law” put into effect on June 1, 2017 by the government, media related to pornography is banned, yet the issue of homosexuality is not mentioned. It remains unclear if Weibo’s decision reflects its company’s own discrimination against the LGBTQ community, or if it foreshadows the government’s future policy against this group. Weibo’s announcement led to the anger of China’s LGBTQ community as well as many other Chinese citizens. A