Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Creamware his creamware to Queen Charlotte and Catherine the Great and used the trade name "Queen's ware". The Leeds Pottery (producing "Leedsware") was another very successful producer. Wedgwood and his English competitors sold creamware throughout Europe, sparking local industries, that largely replaced tin-glazed faience. and to the United States. One contemporary writer and friend of Wedgwood claimed it was ubiquitous. This led to local industries developing throughout Europe to meet demand. There was also a strong export market to the United States. The success of creamware had killed the demand for tin-glazed earthenware and pewter vessels alike and the spread of