ThinkPad For his innovative design management leadership during ThinkPad development, Hardy was named "innovator of the Year 1992" by PC Magazine. Since 1992, the ThinkPad design has been regularly updated, developed and refined over the years by Sapper and the respective teams at IBM and later Lenovo, which included Yamazaki, Tom Takahashi, Sam Lucente and, since 1995, David Hill, Vice President of User Experience & Design, who leads and manages the design/user experience of ThinkPad. Hill's approach to maintaining the evolution of Sapper's original ThinkPad design is analogous to how Porsche manages evolution of the classic 911. The fold-out butterfly keyboard,
ThinkPad of the horse ridden by Tonto, the sidekick from the 1950s television series "The Lone Ranger". Lenovo envisioned the Scout as a very high-end ThinkPad that would be analogous to a luxury car. Each unit was covered in fine leather embossed with its owners initials. Extensive market research was conducted on how consumers would perceive this form factor. It was determined that they appreciated that it emphasised warmth, nature, and human relations over technology. The Scout was soon renamed the ThinkPad Reserve Edition. It came bundled with premium services including a dedicated 24-hour technical support hotline that would be answered