Breakfast cereal market. In China, porridges such as rice congee, or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong, China due to the increase of work and decrease in time. In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which is often served to young children. The cereal production in Greece has recently declined. Ireland is known for its oatmeal. The most famous variety of these is steel-cut oatmeal. Oatmeal is very popular in Ireland,
Honeycomb (cereal) Honeycomb (cereal) Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. At the end of 2006, Post changed the formula for this popular cereal to improve its health content. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers. Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product."