ThinkPad flex, stainless steel hinges, a biometric fingerprint reader, Client Security Solution, which improves security using a built-in Trusted Platform Module (TPM) and facilitates deployment in corporate environment, the ThinkVantage Technologies suite of computer management applications, and drain holes to help reduce damage to the keyboard and components from accidental spillage. The original design concept of ThinkPad was created in 1990 by Italy-based designer Richard Sapper, a corporate design consultant of IBM and, since 2005, Lenovo. Sapper is noted for the design of classic products such as the Tizio lamp for Artemide, office chair for Knoll, kitchenwares for Alessi and ballpoint
Lenovo include the Lenovo notebooks, which were introduced in 2008. Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African countries, there is no requirement to partner with a local telecom firm to sell its phones. In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise." In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad agency Saatchi & Saatchi.