Innocent Drinks Innocent Drinks Innocent Drinks is a company that makes smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. The three were friends at St John's College, Cambridge. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People
Alcoholic drinks in Sweden called "folköl" ("people's beer"), is sold in regular stores, but with the minimum purchase age of 18. Class III, "starköl" ("strong beer", over 3.5%) is sold only in Systembolaget stores. Drinks are taxed by content of alcohol, more heavily than in most other countries. The tax on vodka (40%) is 200.56 SEK/litre, on Wine (14%) 22.08 SEK/litre and on beer (4.5%) 6.615 SEK/litre (2007). Beer with 2.8% alcohol or less is exempt from tax, except VAT. The VAT is 12% (food tax) for drinks sold in shops having up to 3.5% alcohol, and 25% above that, and at restaurants. Systembolaget