Karl Baedeker died, the "Pall Mall Gazette" described a Baedeker guidebook as being "singularly accurate", and in the English version of Jacques Offenbach's musical "La Vie parisienne" this memorable lyric rings out: "Kings and governments may err / But never Mr. Baedeker." Towards the end of his life, Baedeker told friends that he regretted not having accomplished more in his life and wondered whether his work would survive. Little did he know that the name Baedeker would one day become a synonym for a travel guide, whatever its provenance, and that Verlag Karl Baedeker, which still exists and continues to bear his
Baedeker he published his first offering—10,000 copies of "Schleswig-Holstein". This was printed in Glückstadt near Hamburg and contained some advertising to balance the books, as did some of his other contemperaneous titles. Allen & Unwin, the London publisher, once again helped the Baedeker firm with another loan and he published more city and regional guides in the years that followed. In 1951, Karl Friedrich and Oskar Steinheil, a pre-war Baedeker editor, signed an agreement with Shell AG, the subsidiary of Royal Dutch Shell, and Kurt Mair (1902–1957), the German printer and publisher based in Stuttgart, to produce a series of motoring