Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Burton Ale the direction of Henry Allsopp, 1st Baron Hindlip. The catalogue of The Great Exhibition in 1851 advertised: In 1853 the firm opened a depot in London in which year an 18 gallon cask of "Allsopp's Strong (the Old Burton) Ale" cost 45s, compared to 30s for pale ale and 33s for mild ale. "Well into the 19th century, Bass had six different versions of Burton Ale, ranging from 6% to 10.5% in strength. Bass No 1 ... is labelled a barley wine but is in fact the last-remaining example of Bass's Burton Ales." In 1876 Bass obtained the first two