Breakfast cereal market. In China, porridges such as rice congee, or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong, China due to the increase of work and decrease in time. In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which is often served to young children. The cereal production in Greece has recently declined. Ireland is known for its oatmeal. The most famous variety of these is steel-cut oatmeal. Oatmeal is very popular in Ireland,
Jordans (cereal) as a subsidiary (The Jordans & Ryvita Company) of Associated British Foods. There is a factory shop in Langford, Bedfordshire. Its main product it started with, and still produces, is called "Crunchy Oats", which is based on granola. A mill was recorded on the site in 1086, as noted in the Domesday Book. In 1981, Waitrose began to stock their products. Also in 1981, Jordans began production of a breakfast/cereal bar called "Original Crunchy". It now produces four different cereal bars including Frusli which contains 25% fruit, Breakfast Bars, Luxury Absolute Nut Bar and Original Crunchy Bars. Luxury Bars were