Horse meat eaten without the knowledge of the consumer, due to accidental or fraudulent introduction of horse meat into human food. A 2003 Food Standards Agency (FSA) investigation revealed that certain sausages, salami and similar products such as chorizo and pastrami sometimes contain horse meat without it being listed, although listing is legally required. The 2013 horse meat scandal involved multiple products being recalled from shelves due to unlabelled horse meat in amounts up to 100% of the meat content. The issue came to light on 15 January 2013, when it was reported that horse DNA had been discovered in frozen beefburgers
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This