Gimlet Media than advertising. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel. Gimlet then hired Blumberg's spouse and former "Rachel Maddow Show" producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands." On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group. Emerson Collective, Graham Holdings, Betaworks, and Cross Culture Investors also contributed to the round. In September, 2017,
Gimlet Media on October 2, 2018. "Every Little Thing" premiered on April 17, 2017 as the successor to "Surprisingly Awesome". In finding a new host in former "Science Friday" producer Flora Lichtman, Gimlet decided that what they were creating was "a whole new thing" and decided to change the show's name to reflect that. In June 2017, it was announced that the podcast "The Pitch", hosted by Josh Muccio, would move to Gimlet Media after previously being produced independently. The program features entrepreneurs in need of venture funding as they pitch to a live panel of angel investors, similar to ABC's hit