History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
National Chamber of Italian Fashion of members ranging from eleven to eighteen. It has the power to the ordinary and extraordinary management of the association. The Presidential Committee consists of the President and four Vice-Presidents of the Executive Council. It deals with the ordinary and in the urgent cases it could substitute the Executive Council. One of the key activities that are organized by the chamber are the fashion event to promote the Italian fashion; among them the famous Milan Fashion Week which was established in 1958 and became one of the world big four fashion weeks alongside New York City, London and Paris. National