Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Asahi Soft Drinks manufacturing plants were opened: one in Kashiwa, Chiba Prefecture in January 1989, and one in Akashi, Hyōgo Prefecture in January 1990. In February 1990, the canned coffee brand "NOVA" was changed to "J.O.", and Hank Aaron began doing commercials. In September that same year, Asahi Beer Soft Drinks consolidated its western Japan, Tōkai, and Kyūshū subsidiaries into one company called Asahi Beer Soft Drinks. In January 1991, Asahi Beer Soft Drinks took over the drinking water business from the parent company. The company began sales of its blended tea Asahi Jūrokucha, a blend of 16 different teas, in March 1993.