Food Safety Authority of Ireland conducted tests on a sample of frozen beefburgers sold in Irish and British supermarkets in early 2013, and announced on 15 January that the test results had revealed significant quantities of horse meat in several of the products tested. The findings triggered the 2013 meat adulteration scandal, which involved several major food retailers and suppliers in the United Kingdom, France and other European countries. Food Safety Authority of Ireland The Food Safety Authority of Ireland (FSAI) ( – USBE) is the statutory body responsible for ensuring food produced, distributed or marketed in Ireland complies with food safety and hygiene standards,
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an