Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Fondazione Prada brings together reflections on seminal issues such as time, beginnings and endings, collapse and renewal. One of the museum's first exhibits was a large collection of works by Edward Kienholz. The exhibition included Five Car Stud, an installation that had not been available for public view. In 2016, the Fondazione launched Osservatorio, a photography gallery on the fifth and sixth floors of Milan’s Galleria Vittorio Emanuele II. The Fondazione Prada was the private sector partner of a series of retrospective in Italian Cinema, first launched at the 61st Venice International Film Festival called "The Secret History of Italian Cinema". The