Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Internet censorship in China Square protest of 1989. According to the government's white paper in 2010 on the subject of internet in China, the government protects “the safe flow of internet information and actively guides people to manage websites in accordance with the law and use the internet in a wholesome and correct way.” The government, therefore, prevents people on the internet from “divulging state secrets, subverting state power and jeopardizing national unification; damaging state honor” and “disrupting social order and stability." Law-abiding Chinese websites such as Sina Weibo censors words related to the protest in its search engine. Weibo is one of the