Microblogging in China 2010, it had been, respectively, 13.8% and 15.5%. In July 2009, Chinese microblogs were severely curtailed when most of the domestic weibo services such as Fanfou were shut down. But it brought the birth of others, such as Tencent Weibo and Sina Weibo, operated by large Chinese Internet companies. Sohu Weibo and NetEase Weibo were suspended in July 2010 under the order of the Chinese administrators. Weibo is now operated as a "beta version", enabling the user to circumvent prohibition. Due to the Internet censorship in China, all of the China-based weibo services are now controlled by various self-censorship policies
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018