Personal Computer World Personal Computer World Personal Computer World (usually referred to as PCW) (February 1978 - June 2009) was the first British computer magazine. Although for at least the last decade it contained a high proportion of Windows PC content (reflecting the state of the IT field), the magazine's title was not intended as a specific reference to this. At its inception in 1978 'personal computer' was still a generic term (the Apple II, PET 2001 and TRS-80 had been launched as personal computers in 1977.) The magazine came out before the Wintel (or 'IBM PC compatible') platform existed; the original IBM
Lenovo include the Lenovo notebooks, which were introduced in 2008. Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African countries, there is no requirement to partner with a local telecom firm to sell its phones. In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise." In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad agency Saatchi & Saatchi.