Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
Total (cereal) Total (cereal) Total is a range of breakfast cereals made by General Mills for the United States market. It consists of whole grain wheat flakes. Some varieties of Total supply 100% of the US Department of Agriculture's (USDA) recommended daily allowance for each of the following different vitamins and dietary minerals: vitamin C, calcium, iron, vitamin E, thiamin, riboflavin, niacin, vitamin B, folic acid, vitamin B, pantothenic acid and zinc. The cereal was launched in 1961. Varieties of Total are: These varieties provide different amounts of vitamins and minerals than regular Total. For example, Raisin Bran does not provide vitamin