Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
India pale ale India pale ale India pale ale (IPA) is a hoppy beer style within the broader category of pale ale. The term "pale ale" originally denoted an ale brewed from pale malt. Among the first brewers known to export beer to India was George Hodgson's Bow Brewery, on the Middlesex-Essex border. Bow Brewery beers became popular among East India Company traders in the late 18th century because of the brewery's location near the East India Docks. Demand for the export style of pale ale, which had become known as India pale ale, developed in England around 1840 and it later became