Lava International (4.4) operating system. In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1. The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016. In February 2017, Lava launched 4G Connect M14, what it claims is India's first 4G enabled feature phone. Lava is headquartered in Noida sector 64, Uttar Pradesh, India. The company maintains 6 offices and 3 manufacturing and service facilities throughout India. According to the IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in India was 8%. In
Smartphone Samsung had the highest shipment market share worldwide, followed by Apple. In 2013, Samsung had 31.3% market share, a slight increase from 30.3% in 2012, while Apple was at 15.3%, a decrease from 18.7% in 2012. Huawei, LG and Lenovo were at about 5% each, significantly better than 2012 figures, while others had about 40%, the same as the previous years figure. Only Apple lost market share, although their shipment volume still increased by 12.9 percent; the rest had significant increases in shipment volumes of 36 to 92 percent. In Q1 2014, Samsung had a 31% share and Apple had