Smartphone use Windows Phone on its smartphones. Windows Phone became the third-most-popular smartphone OS, before being replaced by Windows 10 Mobile, which declined in share to become "largely irrelevant" at less than 0.5% of the smartphone market. Palm replaced their Palm OS with webOS. BlackBerry Limited, formerly known as Research In Motion, made a new platform based on QNX, BlackBerry 10, with which it was possible to control a device without having to press any physical buttons; this platform was later discontinued. By the mid-2010s, almost all smartphones were touchscreen-only, and Android and iPhone smartphones dominated the market. In 2013, Fairphone
Market share to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." Market share