The Coca-Cola Company become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. In 1969, the company released Simba, which was a take on Mountain Dew, and had
Coca-Cola with Lime Ireland along with the Diet version; however, now only the Diet Coca-Cola with Lime variety remains on sale in that country. Coca-Cola Citra is available in Japan. Coca Cola with Lime was briefly available in Australia, but proved quite unpopular with some larger retailers such as Woolworths and Coles, who bought in bulk, having to reduce the price considerably (50c for a 1.25 L bottle compared to around A$2 for all other varieties) in order to clear the product out. Diet Coke with Lime was discontinued in the United Kingdom, as was Diet Coke with Lemon in the beginning of