Creamware partnership between Thomas Whieldon and Josiah Wedgwood from 1754 to 1759, moulded creamware in a variety of forms was developed, especially in collaboration with the talented block-cutter William Greatbatch, who produced a variety of Cauliflower, Pineapple, Fruit Basket and other popular wares. There was considerable inventiveness of form and the use of moulds allowed both greater complexity and ease of mass-production. Combined with increasingly sophisticated decorative techniques, creamware quickly became established as the preferred ware for the dinner table amongst both middle and upper classes. Creamware during the 18th century was decorated in a variety of ways: The early process
Creamware to outside specialist enamellers or transfer-printers for decoration – decoration in-house was only gradually adopted. For this reason, several manufacturers usually shared the same decorator or printer and tended to use the same or very similar patterns. Collectors, dealers and curators alike were frustrated in their efforts to ascribe pots to individual factories: it is frequently impossible to do so. Archaeological excavations of pottery sites in Staffordshire and elsewhere have helped provide some better-established typology to enable progress in attribution. Italian versions of creamware were known as terraglia, or "creta all'uso inglese" ("earthenware in the English manner"). They were produced