Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018