Sina Weibo Sina Weibo Sina Weibo () is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the most popular social media platforms in China. As of Q3 2018, Sina Weibo has over 445 million monthly active users, with surging stocks, advertising sales, revenue and total earnings in the quarter. At the start of 2018, it surpassed US$30 billion market valuation mark for the first time. In March 2014, Sina Corporation announced a spinoff of Weibo as a separate entity and filed an IPO under the symbol WB. Sina carved-out part 11% of Weibo
Search Engine Marketing in China what to look for in measuring the retrieved data. An additional example, provided by the CMI (Content Marketing Institute), they utilize the KPI (Key Performance Indicator). While having their own popular social media platforms, their contents differ compared to the western counterparts. Sina Weibo, China's Twitter, centers around retweeting the same topic over and over. Though it lacks in variety, the post itself will gain a large visibility among users. Whereas, Twitter focuses on current events that circulate for a short time. As stated in the start, China greatly emphasizes in local entrepreneurship. Due to the competitive nature, it's not