Android (operating system) tablet-specific iOS applications. Despite app support in its infancy, a considerable number of Android tablets, like the Barnes & Noble Nook (alongside those using other operating systems, such as the HP TouchPad and BlackBerry PlayBook) were rushed out to market in an attempt to capitalize on the success of the iPad. "InfoWorld" has suggested that some Android manufacturers initially treated their first tablets as a "Frankenphone business", a short-term low-investment opportunity by placing a smartphone-optimized Android OS (before Android 3.0 "Honeycomb" for tablets was available) on a device while neglecting user interface. This approach, such as with the Dell Streak,
Market share to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." Market share