Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Prada that was the Louis Vuitton Cup, will now be known as the Prada Cup, and the America's Cup Match will be presented by Prada. It will be held in Auckland, New Zealand, January 2021. It will be noted that if "by reason of natural disaster or other" the event is prevented from being held in Auckland, it will be held in Italy. Prada hosts seasonal runway shows on the international fashion calendar, taking place in Milan often at one of the brand's spaces. 1988 - First womenswear show in Milan 1993 - First menswear show in Milan Resort 2019 was