History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Prada Prada Prada S.p.A. (; ) is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada. The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy. Initially, the shop sold animal goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering his company. Ironically, Mario's son harbored no interest in the