Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (cocktail) of: Take a big saucer champagne glass, put in 45 ml (1 jigger) either of dry or old Tom gin, 5 ml (1 tsp) gomme syrup or sugar, 2.5 ml ( tsp) – to taste – of lime syrup or lime cordial. Fill up with chilled plain water, add 1 ice cube and thin slice of big green lime. Don't use soda water, please. He is also quoted from the book as saying: The following vodka gimlet recipe is from the novels of Stuart Woods: Pour six ounces [180 ml] of vodka from a 750 ml bottle; replace with six