ThinkPad were introduced in 2011. ThinkPad ThinkPad is a line of laptop computers and tablets designed, developed, and sold by Lenovo, and formerly IBM. ThinkPads are known for their minimalist, black, and boxy design which was initially modeled in 1990 by industrial designer Richard Sapper, based on the concept of a traditional Japanese "Bento" lunchbox revealing its nature only after being opened. According to later interviews with Sapper, he also characterized the simple ThinkPad form to be as elementary as a simple, black cigar box, and with similar proportions that offers a 'surprise' when opened. The line was first developed at
Lenovo manufacturing efficiencies. However, Lenovo had failed to meet a key objective of the merger: leveraging the combined strength of the two companies to grow volume and market share. In order to achieve success, Lenovo embraced diversify at multiple levels- business model, culture, and talent. By 2015, Lenovo grew into the world's number 1 PC maker, number 3 smartphone manufacturer and number 3 in the production of tablet computers. Lenovo sold its smartphone and tablet division in 2008 for in order to focus on personal computers and then paid to buy it back in November 2009. , the mobile division ranked