ThinkPad its 1992 launch to keep the Harvard Business School happy. In April 1992, IBM announced the first ThinkPad tablet computer at a news conference. The first ThinkPad tablet, a PenPoint-based device formally known as the IBM 2521 ThinkPad, was positioned as a developer's release. The ThinkPad tablet became available for purchase by the general public in October of the same year. In addition to giving it an innovative name, IBM marketed the ThinkPad through imaginative activities such as early customer pilot programs, numerous pre-launch announcements, and an extensive loaner program designed to showcase the product's strengths and weaknesses. IBM even
ThinkPad due to their durable design, relatively high resale value, and abundance of aftermarket replacement parts. ThinkPads have received a somewhat cult following and a small but loyal fanbase throughout the years. "Laptop Magazine" in 2006 called the ThinkPad the highest-quality laptop computer keyboard available. It was ranked first in reliability and support in PC Magazine's 2007 Survey. The Lenovo ThinkPad was the PC Magazine 2006 Reader's Choice for PC based laptops, and ranked number 1 in Support for PC based laptops. The ThinkPad Series was the first product to receive PC World's Hall of Fame award. The Enderle Group's Rob