Breakfast cereal porridge of buckwheat (, "grechka"), farina (, "manka"), or other grains. Kasha is found throughout much of Eastern Europe, including Poland and Croatia. Russia does not value breakfast cereals as much as other places. Most instances of cereal consumption is due to the desire for weight loss. Pap is a porridge used in a variety of meals eaten throughout the day. In the Afrikaans culture of descendants of Dutch farmers and French Huguenots, it is usually sprinkled with sugar and then eaten with milk; it can be made to a very stiff consistency so that it forms—what could be described
Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker