Criticism of Tesco firms, including Tesco and Asda, said they shared shoppers' "anger and outrage". Whitbread vowed to remedy the unacceptable situation on 26 February . The Food Standards Agency's (FSA) chief executive, Catherine Brown also said "it is unlikely we will ever know" how many unwittingly ate horse meat. On 22 May 2007 the BBC's "Whistleblower" programme showed undercover footage detailing breaches of food hygiene rules in a branch of Tesco. The Whistleblower reporter applied for a job following a tip-off from a former employee. Breaches included the sale of products after their sell-by date; allegations that the company illegally and sold
Tesco Venture Brands advantage over competitors such as Waitrose and Sainsbury's. As the venture brands are managed by Tesco, the retailer will have the power to restrict sales of such venture branded products in Tesco stores. From 2008 to 2014 Tesco has been extremely active the sale of their premium range of products. Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market".