Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Theakston Brewery Black Bull Bitter ("3.9% ABV") was brewed to commemorate the Theakson's first pub where the first Theakston's beers were brewed and sold. Traditional Mild ("3.5% ABV") is a dry Dark Mild launched in 1992. Lightfoot Bitter ("4.1%abv") originally brewed as a seasonal bitter, but with its high popularity has become a regular Theakstons brew. Golden in colour and bitter in taste. Old Peculier ("5.6% ABV"), an old ale, is Theakston's most famous beer. Old Peculier has been made under this name since the 1890s. In 2000, it won the silver medal in the Campaign for Real Ale (CAMRA)'s Champion Winter