Clio Awards Clio Awards The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. "Time" magazine described the event (in 1991) as the world's most recognizable international advertising awards. The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments". The Clios were first given in 1959, for excellence in television advertising, by the "American TV and Radio Commercials Festival". Each winner received
Ancient Greek eros divinity. Eros himself is a "daimon", namely a creature between divinity and mortality. Ancient Greek eros Ancient Greeks used the word eros (Greek: ) to refer to different aspects of love. This diverse range of meanings is expressed by the plurality of Greek words for "Love", reflecting the versatility and complexity of eros. The term was used to describe not only the affectionate marital relationship between a man and a woman but also the institution of pedagogic pederastic relations (Eros paidikos, παιδικός ἔρως), solemnized in certain Greek poleis. Such was the importance of eros for the ancient Greeks that the