Tesco Ireland with uncooked mince. In May 2012 it pleaded guilty to selling "gone off" (decayed or rotten) meat and the next month was prosecuted and fined for breaches of consumer law. The Food Safety Authority of Ireland found horse meat accounted for approximately 29% of the meat content in beef burger products from Tesco in January 2013. In 2007, Tesco Ireland announced that it would be providing brand new uniforms to take over from the ten-year-old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers"
Tesco shots (or an appropriate image, such as a car when advertising petrol) against a white background, with a price or appropriate text (e.g., "Tesco Value") superimposed on a red circle. Tesco's in-shop magazine is one of the largest-circulation magazines in the United Kingdom, with a circulation of 1.9 million . In November 2013, Tesco announced they would introduce face-scanning technology developed by Amscreen at all of their 450 UK petrol stations to target advertisements to individual customers. Criticism of Tesco includes allegations of stifling competition due to its undeveloped "land bank", and breaching planning laws. The Tesco supermarket chain is