Criticism of Tesco firms, including Tesco and Asda, said they shared shoppers' "anger and outrage". Whitbread vowed to remedy the unacceptable situation on 26 February . The Food Standards Agency's (FSA) chief executive, Catherine Brown also said "it is unlikely we will ever know" how many unwittingly ate horse meat. On 22 May 2007 the BBC's "Whistleblower" programme showed undercover footage detailing breaches of food hygiene rules in a branch of Tesco. The Whistleblower reporter applied for a job following a tip-off from a former employee. Breaches included the sale of products after their sell-by date; allegations that the company illegally and sold
Value brands in the United Kingdom grocery brand. M savers is Morrisons value brand. This replaced 'Value' which in turn was a replacement for 'Bettabuy'. "Simply Value" was the Co-operative Food's value brand, inherited after its acquisition of Somerfield. It had a habit of being a bit more expensive than its big four counterparts, with simply value baked beans being sold at 30p (versus 25p in Tesco) and orange juice being sold at £1.69 for 2 litres (85p per litre) whereas Tesco sells it for 65p per litre. These value brands are not value brands as such but are competing with the big five's own-label products,