Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Regina (pottery) able to buy a number of (pottery) molds from the bankrupt Rozenburg pottery factory, which made high-quality pottery in the period from 1883 to 1917. The biggest competitor of Regina in the field of decorative and colored pottery was the Plateelbakkerij Zuid-Holland (PZH). In the beginning, Regina produced the shiny pottery, but it soon became clear that the general public preferred the new matt veneered plate. PZH was, for the time being, an unmatchable competitor in this field. In her heyday Regina produced for large foreign retailers, including in England (Liberty's of London) and in Canada (Ryrie Birks). The deteriorating