Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Drinks Americas in Israel. In June 2007, Drinks Americas entered into a partnership agreement with Interscope Geffen A&M Records, a subsidiary of Universal Music Group. In February 2008, Drinks Americas entered into an equity partnership with Dr. Dre to develop a line of alcoholic and non-alcoholic beverages including cognacs, sparkling vodka, champagne, and tequila bearing Dr. Dre's name. Drinks Americas currently holds trademarks on the following products: TKO, Success Distilled, Trumptini, Cohete, and those waiting to be applied to new product introductions: Aftermath, Topless, Pacifique, LeBasse, El Jefe, Client Number 9, Dragonfly, Rock It, Rock Cola, and D'Oro. On November 22, 2010