2013 horse meat scandal around 500–600 burgers containing 100% horse meat would need to be eaten to receive the daily human therapeutic dose. Additional tests at that time indicated than none of the products from Findus contained phenylbutazone. Another report found that between two and five percent of samples tested between 2007 and 2011 had phenylbutazone contamination, and that only 50 samples per year were tested. In 2012, 145 carcasses had been tested, and two out of the nine carcasses found positive for bute that year were not reported to the FSA for seven months. In April 2013, the FSA reported it had not
Tesco Venture Brands advantage over competitors such as Waitrose and Sainsbury's. As the venture brands are managed by Tesco, the retailer will have the power to restrict sales of such venture branded products in Tesco stores. From 2008 to 2014 Tesco has been extremely active the sale of their premium range of products. Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market".