Fendi Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group. In 2014, Fendi started making plans to use drones to show its catwalk fashions. In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the
Trevi (rione of Rome) part. The urbanization followed the people: next to the river Tiber the rione was full of buildings while almost nothing was built again on the hills until the Renaissance. In 1600 urbanization, new streets, churches and fountains caused the rione Trevi to be quite crowded, and it did not change sensibly until the end of the 19th century. The Quirinal Hill, partially isolated from the crowded part close to the river, was slowly becoming a center of power thanks to numerous buildings belonging to the Pope. Under the domination of Napoleon, in 1811, the Quirinal Hill was selected to be