Android (operating system) the devices did ship with an application store which offered Android apps; however, the majority of them were pirated. Android received a lukewarm reaction when it was unveiled in 2007. Although analysts were impressed with the respected technology companies that had partnered with Google to form the Open Handset Alliance, it was unclear whether mobile phone manufacturers would be willing to replace their existing operating systems with Android. The idea of an open-source, Linux-based development platform sparked interest, but there were additional worries about Android facing strong competition from established players in the smartphone market, such as Nokia and Microsoft,
Market share Market share is said to be a key indicator of market competitiveness—that is, how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers’ selections among competitors. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic