Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Asahi Soft Drinks The Hokuriku manufacturing plant was opened in March 1994. Three subsidiaries (Asahi Beer Soft Drinks, Asahi Beer Soft Drinks Manufacturing, and Hokuriku Asahi Beer Soft Drinks Manufacturing) merged in July 1996 to form Asahi Soft Drinks in order better focus development, manufacturing and marketing efforts. J.O. Coffee was changed to Wonda Coffee in September 1997, and Tiger Woods began appearing in commercials using the tag line, "Wonderful Wonda." Asahi Soft Drinks was listed on the Tokyo Stock Exchange in August 1999. Asahi Umacha began sales on 2001-03-12 with a commercial by Studio Ghibli, the anime studio responsible for "Princess Mononoke".