Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Alcoholic drinks in Sweden called "folköl" ("people's beer"), is sold in regular stores, but with the minimum purchase age of 18. Class III, "starköl" ("strong beer", over 3.5%) is sold only in Systembolaget stores. Drinks are taxed by content of alcohol, more heavily than in most other countries. The tax on vodka (40%) is 200.56 SEK/litre, on Wine (14%) 22.08 SEK/litre and on beer (4.5%) 6.615 SEK/litre (2007). Beer with 2.8% alcohol or less is exempt from tax, except VAT. The VAT is 12% (food tax) for drinks sold in shops having up to 3.5% alcohol, and 25% above that, and at restaurants. Systembolaget