Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Shaped charge developed for piercing thick steel armor be adapted to the task of accelerating shock waves. The resulting device, looking a little like a wind tunnel, is called a Voitenko compressor. The Voitenko compressor initially separates a test gas from a shaped charge with a malleable steel plate. When the shaped charge detonates, most of its energy is focused on the steel plate, driving it forward and pushing the test gas ahead of it. Ames translated this idea into a self-destroying shock tube. A 66-pound shaped charge accelerated the gas in a 3-cm glass-walled tube 2 meters in length. The velocity