Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Karl Baedeker gave the name of the publisher as K. BAEDEKER, the English page gave this uniquely as CHARLES BAEDEKER. Tourists in the area, and particularly those from England on their way to Switzerland, would pass through Koblenz and buy it at his bookshop. In the preface, he wrote that "he is at all times ready to afford any information to those travellers, who do him the honour to visit his establishment"." The manual turned out to be a resounding success and ran into many editions. The inclusion of Dutch material in the first edition, also unusual at the time and emphasised