Vita Cola some time, Vita Cola sponsored FC Hansa Rostock, a soccer club from Mecklenburg-Vorpommern. Vita Cola has since then surpassed Pepsi Cola and is still regaining market share in the former East Germany. In Thuringia, Vita Cola has the biggest market share of colas, even above Coca-Cola. That means that Thuringia is one of the few regions in the world where a regional cola brand is the market leader. Today there is only one other former East German cola brand in production: Club Cola. Natural mineral water, Sugar, Carbonic acid, Acidulants (E270, citric acid, phosphate), Dye E150 d, Natural aroma, Vitamin
The Coca-Cola Company division launched the Simply Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio (flavoured milk) to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages, water and juices. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola