The Coca-Cola Company was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink's company and buy 50% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) tea and coffee are more popular. As such, The Coca-Cola Company's best selling brand there is not Coca-Cola, but Georgia. In May 2016, The Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages. Since then, The
Coca-Cola Cherry relaunched, Vanilla Coke has also been launched. Packaging for Coca-Cola Cherry differs greatly from country to country. Coca-Cola has altered the label designs for Coca-Cola Cherry several times since it was introduced in 1985. In most areas, the current can and bottle label designs are based on the standard Coca-Cola label in a pink or purple hue, often with images of cherries. On February 7, 2007, Coca-Cola launched a new campaign for the Coca-Cola Cherry brand in the U.S., resulting in a significant redesign of the product's label. Jay-Z was chosen to be the spokesman and played a part in