Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Homosexuality in China Weibo user called “"Zhu Ding Zhen" 竹顶针” made a post, saying, “"I am gay, what about you?" 我是同性恋，你呢？” This post was read more than 2.4 billion times and shared by about 3 million users, commented by 1.5 million users, and liked by 9.5 million users in less than 3 days. On April 16, Weibo posted another announcement to reverse its previous decision, stating that Weibo would stop banning pieces of contents related to homosexuality and expressed thanks to its users’ “discussions” and “suggestions.” Adult, consensual and non-commercial homosexuality has been legal in China since 1997, when the national penal code