Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Tool considered the substitution "by-design", or "multi-purpose". This class of tools allows the use of one tool that has at least two different capabilities. "Multi-purpose" tools are basically multiple tools in one device/tool. Tools such as this are often power tools that come with many different attachments like a rotary tool does, so you could say that a power drill is a "multi-purpose" tool because you can do more than just one thing with a power drill. A multi-tool is a hand tool that incorporates several tools into a single, portable device; the Swiss army knife represents one of the earliest