Innocent Drinks In 2007 McDonald's began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012. However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in the Netherlands. Revenue for the company declined in 2008 as a result of the global financial crisis which led to an overall loss of £8.6m. On 6 April 2009, Innocent Drinks announced on its website an agreement to sell a stake of 10-20% to The Coca-Cola Company for £30 million, with the three founders continuing to retain
Innocent Drinks In 2015 Action Against Hunger and the innocent foundation partnered to help improve the treatment of malnutrition in Mali and Pakistan. The efforts include mobilizing health workers to diagnose and treat children at home, instead of expecting parents to walk long distances to the nearest clinic. The duo hopes to change how these governments tackle the situation. In 2003 Innocent began a project called the Big Knit. The company asked individuals to knit small hats to put on their smoothies. For each smoothie sold Innocent stated they would donate 25p to Age UK to help older people during the cold