Baedeker modern Baedekers under the catchphrase ""Wissen öffnet Welten"" ("Knowledge opens worlds"). The previous German editions had four main sections: "Background", "Tours", "Destinations from A to Z" and "Practical Information from A to Z". MairDumont added a fifth section in each guidebook entitled ""Erleben und Geniessen"" ("Experience and Enjoy"). These new Baedeker guides were the first such guidebooks to incorporate infographics. From the outset, Karl Baedeker recognised the importance of publishing his guides in English as well. His son Ernst had worked in London before joining Verlag Baedeker in 1859, and was entrusted with the task of preparing the first Baedeker
Karl Baedeker something new (Baedeker emulated the style of English guide books published by John Murray), the inclusion of detailed information on routes, travel and accommodation was an innovation. Baedeker was always generous in acknowledging the part John Murray III had played in nurturing his outlook on the future development of his guides. As a bookseller in Koblenz, he had often seen tourists enter his bookshop, either carrying a red Murray guide or looking for one. At the time, John Murray III was the leader in the field, but Baedeker was about to change that. He is often referred to as the