Baedeker Baedeker entered a new era. In 1974, the first post-war international guidebook appeared, financed largely by the German airline "Lufthansa"—the voluminous 872-page "Baedekers USA" in German, which had the look of traditional pre-war Baedekers. Florian Baedeker (1943−1980), the only son of Karl Friedrich Baedeker, succeeded him when he died in 1979. After completing his studies in Munich in 1971, he had devoted himself to matters relating to book publishing under the guidance of his father, and had helped him with the preparation of the "Munich" guide, released for the 1972 Munich Olympic Games. Florian also carried out most of the
Baedeker he published his first offering—10,000 copies of "Schleswig-Holstein". This was printed in Glückstadt near Hamburg and contained some advertising to balance the books, as did some of his other contemperaneous titles. Allen & Unwin, the London publisher, once again helped the Baedeker firm with another loan and he published more city and regional guides in the years that followed. In 1951, Karl Friedrich and Oskar Steinheil, a pre-war Baedeker editor, signed an agreement with Shell AG, the subsidiary of Royal Dutch Shell, and Kurt Mair (1902–1957), the German printer and publisher based in Stuttgart, to produce a series of motoring