Michaela Bercu 1988 cover of American "Vogue" wearing a bejeweled Christian Lacroix T-shirt and a pair of faded jeans; the shot was done outdoors in natural light. It was Anna Wintour's first cover since taking over as the magazine's editor-in-chief, and was seen as signaling a break from the more formal and posed cover images favored by her predecessor, Grace Mirabella. It was also the first time a model on the cover of "Vogue" was shown wearing jeans. Bercu was also the first Israeli woman to be featured on the cover of American "Vogue". She would later appear on the covers of
Vogue (British magazine) of American "Vogue", British "Vogue" is a magazine whose success is based upon its advertising rather than its sales revenue. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of "Vogue." British "Vogue" is the most profitable British magazine as well as the most profitable edition of "Vogue" besides the US and China editions. During the First World War, Condé Nast, "Vogue"s publisher, had to deal with restrictions on overseas shipping as well as paper shortages in America. The British edition of "Vogue" was