2013 horse meat scandal around 500–600 burgers containing 100% horse meat would need to be eaten to receive the daily human therapeutic dose. Additional tests at that time indicated than none of the products from Findus contained phenylbutazone. Another report found that between two and five percent of samples tested between 2007 and 2011 had phenylbutazone contamination, and that only 50 samples per year were tested. In 2012, 145 carcasses had been tested, and two out of the nine carcasses found positive for bute that year were not reported to the FSA for seven months. In April 2013, the FSA reported it had not
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This