2013 horse meat scandal only found more than 1% horse DNA in Asda's tins of but it also contained four ppb of phenylbutazone, marking the first time since the start of the scandal that bute had been detected in a meat product in the UK food chain. However, one problem raised was over documentation; all of the UK animals with phenylbutazone contamination tested in early 2013 possessed a "horse passport" that allowed the carcasses to be sold for human consumption. The veterinary residues committee (VRC) reminded the public in July 2012 that it had been "repeatedly expressing concern" about phenylbutazone contamination. and recent discoveries
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an