Censorship in China the new Internet regulations passed under General Secretary Xi Jinping's administration. These arrests served as an example to the rest of the "Big V's" as well as other Chinese internet users to be careful of what they expressed online; in fact, even five months after these arrests in August, there was a noticeable decrease in the amount of posts and discussions from prominent online figures. On popular microblogging site Weibo, opinion leaders decreased their posts by around 40% from the previous year. By 2015, instances of censored posts from popular Weibo accounts included messages that were only mildly critical of
Sina Weibo types of paid ads options available: On 8 June 2011, Tianjin Airlines unveiled an Embraer E-190 jet in special Sina Weibo livery and named it "Sina Weibo plane" (新浪微博号). It is the first commercial airplane to be named after a website in China. In January 2012, Sina Weibo also announced that they would be sponsoring Spanish football club Villarreal CF in its match with FC Barcelona, to increase its fanbase in China. On February 5, 2018, Weibo officially announced that it will become the exclusive partner of the New Media Social Platform of the CCTV Spring Festival Gala in 2018