Android (operating system) to develop an advanced operating system for digital cameras, and this was the basis of its pitch to investors in April 2004. The company then decided that the market for cameras was not large enough for its goals, and by five months later it had diverted its efforts and was pitching Android as a handset operating system that would rival Symbian and Microsoft Windows Mobile. Rubin had difficulty attracting investors early on, and Android was facing eviction from its office space. Steve Perlman, a close friend of Rubin, brought him $10,000 in cash in an envelope, and shortly thereafter wired
Market share of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. "Market share: "The percentage of a market accounted for by a specific entity."" "Unit market share: "The units sold by a particular company as a percentage of total market sales, measured in the same units."" "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated