RC Cola in a can, and later the first company to sell a soft drink in an aluminum can. In 1958, the company introduced the first diet cola, Diet Rite, and in 1980, a caffeine-free cola, RC 100. In the mid-1990s, RC released Royal Crown Draft Cola, billed as a "premium" cola using pure cane sugar as a sweetener, rather than high fructose corn syrup. Offered only in 12-ounce bottles, sales were disappointing, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New
Like Cola sponsor of one of the races in the 1983 Winston Cup that occurred on July 24 of that year – the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race. Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons. Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or RC Cola (which introduced another caffeine-free cola, RC 100, in 1980) they refused to distribute Like Cola – limiting its availability. The Like name was first used from 1963 to 1969 for 7 Up's diet lemon-lime soda