2013 horse meat scandal Aldi announced that it would withdraw from sale Today's Special Frozen Beef Lasagne and Today's Special Frozen Spaghetti Bolognese, supplied by Comigel, after tests found the meat content to be between 30 and 100% horse. The Swiss-based company Nestlé reported on 18 February 2013 that it had found more than 1% horse DNA in two beef pasta products. It withdrew chilled pasta products, Buitoni Beef Ravioli and Beef Tortellini, in Italy and Spain. Sourced from sub-contractor HJ Schypke, itself a German sub-contractor of Belgian-based Nestlé supplier JBS Toledo, also withdrew frozen Lasagnes à la Bolognaise Gourmandes, a product for catering
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an