Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Sportswear (fashion) Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm. Successful British sportswear designers include Stella McCartney, known for her jumpsuits and easy-to-wear separates. McCartney was asked to design the athletic uniforms for the 2012 Summer Olympics, bringing fashionable sportswear design to the world of high-profile activewear. Sportswear (fashion) Sportswear is an American fashion term originally used to describe separates, but which, since the 1930s, has come to be applied to day and evening fashions of varying degrees of formality that demonstrate a specific relaxed approach