Clio Awards Clio Awards The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. "Time" magazine described the event (in 1991) as the world's most recognizable international advertising awards. The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments". The Clios were first given in 1959, for excellence in television advertising, by the "American TV and Radio Commercials Festival". Each winner received
Pierus of Magnesia Pierus of Magnesia In Greek mythology, Pierus or Pieros (, " Píeros") was the son of Thessalian Magnes. He was the lover of muse Clio and father of Hyacinth in some accounts, and Rhagus. Pierus was loved by muse Clio because Aphrodite had inspired her with the passion, as a punishment for deriding the goddess' own love for Adonis. This was the only myth where Pierus appeared once:""Clio fell in love with Pierus, son of Magnes, in consequence of the wrath of Aphrodite, whom she had twitted with her love of Adonis; and having met him she bore him a