Creamware of these potteries would have been producing creamware. Whilst Staffordshire had taken the lead, creamware came to be developed in a number of large potting centres where stoneware was already being produced, eventually replacing stoneware entirely. These included Derbyshire, Liverpool, Yorkshire (including the Leeds pottery) and Swansea. Attribution of pieces to particular factories has always been difficult because virtually no creamware was marked prior to Josiah Wedgwood's manufacture of it in Burslem. At the time manufacturers frequently supplied wares to one another to supplement stocks and ideas were often exchanged or copied. In addition, factories usually sent out their wares
Hornsea Pottery additional share funding, and his 'straight dealing' policy provided the company with an excellent sales directorship for over 20 years. In the mid-1950s, the Rawson brothers started to recognise the potential of Philip's son, John Clappison, a student at Hull College of Art who produced the stylish, contemporary Elegance range of wares which are much in demand with collectors today. In 1954, the business moved to the site of the defunct Hornsea Brick and Tile Works. At this time the Pottery also employed other noted designers such as Dorothy Marion Campbell and Alan Luckham as modeller. In 1967, the factory