Breakfast cereal in some markets, and steady and continued growth throughout its history. The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012). In this highly competitive market, breakfast cereal companies have developed cereals in an ever-increasing number of flavors. Although many plain wheat and oat based cereals exist, other flavors are sweet. Some of the most popular brands include freeze-dried fruit and others are flavored like dessert or candy. Cereal, oatmeal and porridge quickly became an important breakfast component in North America. Barley was a common grain used, though
Jordans (cereal) as a subsidiary (The Jordans & Ryvita Company) of Associated British Foods. There is a factory shop in Langford, Bedfordshire. Its main product it started with, and still produces, is called "Crunchy Oats", which is based on granola. A mill was recorded on the site in 1086, as noted in the Domesday Book. In 1981, Waitrose began to stock their products. Also in 1981, Jordans began production of a breakfast/cereal bar called "Original Crunchy". It now produces four different cereal bars including Frusli which contains 25% fruit, Breakfast Bars, Luxury Absolute Nut Bar and Original Crunchy Bars. Luxury Bars were