Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Poole Pottery three Wills sisters, Laura, Julia and Carolyn, produced two lines which are probably the most famous of all Poole's output: Delphis and Aegean. Delphis is easily recognised: it is psychedelic, with vibrant colours and designs inspired by artists such as Mondrian, Warhol, Matisse and Pollock. Aegean is more subtle, with the sgraffito technique used to create the "silhouette" patterns that make this range so recognisable. Poole Pottery (Carter, Stabler and Adams) produced two-coloured tableware from the 1930s, but had to stop production during World War Two. When they re-launched the range in the late 1940s, they named it Twintone. Twintone