Gimlet Media than advertising. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel. Gimlet then hired Blumberg's spouse and former "Rachel Maddow Show" producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands." On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group. Emerson Collective, Graham Holdings, Betaworks, and Cross Culture Investors also contributed to the round. In September, 2017,
Gimlet (cocktail) Bar at the Four Seasons Hotel consists of the following, shaken with ice: The "Bartender's Bible" by Gary Regan lists the recipe as: Regan also states "since the Rose's product has such a long and impressive history (which predates the gimlet), I am inclined to think that Rose's was the ingredient that invented the drink". The "New New York Bartender's Guide" by Sally Ann Berk lists the ratio of gin to Rose's lime juice as 3:1. The recipe on Rose's Sweetened Lime Juice label: Charles H. Baker quoted a recipe in "The Gentleman's Companion - an Exotic Drinking Book" (1939)