BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Studios would be merged into BBC Studios effective 1 April 2018. The BBC stated that by handling both the production and sales of its programming within one unit, it would improve efficiency and be in line with the "global norms" of other major international media companies. Technically, BBC Ventures Group Ltd. was renamed BBC Studios Group Ltd. on 3 April 2018, and then BBC Studios Ltd. 1 October 2018; also in October, the production company established in 2015 was renamed BBC Studios Productions Ltd., and so did BBC Worldwide Ltd., which was renamed BBC Studios Distribution Ltd. BBC Studios BBC Studios