Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Billboard China partnered with company Vision Music Ltd.. On December 29, the website was establised online by the China branch. Initially, the site only published the U.S. publications' two mainly infulencial album and single charts. On April 21, 2017, Billboard China partnered with Nilsen Company and Chinese leading social website Weibo to create a social media music chart. Billboard China Billboard China is a music publication associated with American music business trade magazine Billboard. It was first established in 2016. On that same year,the website was launched online,with its mainly focus on music news,new music,etc. With the global expansion of Billboard to