Vogue (magazine) audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejeweled Christian Lacroix jacket and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; according to "The New York Times", this gave "greater importance to both her clothing and her body". As fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic new high/low attitude to dressing, added some youthful but sophisticated raciness, and garnished it with a dash of confident energy and
Linda Evangelista ad campaign for the revamped Talbots brand. Evangelista was photographed by Lagerfeld for Chanel's spring 2012 eyewear ad campaign. In May 2012, she attended the Met Gala as the special guest of Miuccia Prada, the creative director of the Prada brand, who was being honored at the gala. Also that month, Evangelista was on the cover of "Vogue Italia" after a three-year hiatus from the magazine. She was then featured in the book "Vogue: The Editor's Eye" as one fashion's model-muses. That November, she was on the cover of the 35th anniversary issue of "Fashion" magazine. A few months later,