Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Miss Utah USA in four out of five pageants between 2005 and 2009. Britt Boyse, the Executive Director of Casting Crowns Productions, is currently the director for Miss Utah USA and Miss Utah Teen USA along with Miss Arizona USA and Miss Arizona Teen USA. Three Miss Utah USAs are former Miss Utah Teen USAs who competed at Miss Teen USA. All three placed at Miss USA, which eclipsed their Teen performances. They are also very similar to the Miss North Carolina USA titleholders who also placed at Miss USA rather than Miss Teen USA. Age at the time of the Miss USA