Android (operating system) top-selling platform in April 2011, overtaking BlackBerry OS with a 31.2% smartphone share, according to "comScore". By the third quarter of 2011, Gartner estimated that more than half (52.5%) of the smartphone sales belonged to Android. By the third quarter of 2012 Android had a 75% share of the global smartphone market according to the research firm IDC. In July 2011, Google said that 550,000 Android devices were being activated every day, up from 400,000 per day in May, and more than 100 million devices had been activated<ref name="i/o 2011 stats"></ref> with 4.4% growth per week. In September 2012, 500
Market share analysis period. This helps determine the firm's targeted market share. This also helps budget for activities like budgeting for R&D, sales promotion, marketing, and training. Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account