Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker Blitz Goebbels reported that Hitler intended to "repeat these raids night after night until the English are sick and tired of terror attacks" and that he "shared [Goebbels'] opinion absolutely that cultural centres, health resorts and civilian centres must be attacked... there is no other way of bringing the English to their senses. They belong to a class of human beings with whom you can only talk after you have first knocked out their teeth." The raids were referred to on both sides as "Baedeker raids", derived from a comment by a German propagandist. Baron Gustav Braun von Stumm, a spokesman