Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Aller Vale Pottery from the age of 12 in 1886 and, under Marcucci's influence, rose to be one of the top decorators at the pottery by the mid-1890s. His designs were also strongly influenced by İznik pottery. Phillips' death in 1897 led to a decline at the pottery. Many of the potters left shortly afterwards, including Collard who worked briefly for Hart and Moist Pottery in Exeter, then at Longpark Pottery in Torquay, and then founded the Crown Dorset Art Pottery in Poole, Dorset in 1905. He later bought the Honiton Pottery which continued in production until the 1990s. On Phillips's death, Aller