Rubicon Drinks Rubicon Drinks Rubicon Drinks Ltd (formerly Rubicon Products Ltd) is a soft drink manufacturer based in Milton Keynes, UK. The company specialises in exotic soft drinks, and produces a variety of different flavours of drink, many of which contain sugar or artificial sweeteners, and which come in both still and sparkling varieties. In the United Kingdom, their drinks are bottled and distributed by A.G. Barr plc. Founded in 1982 by two employees of the Coca-Cola company Naresh Nagrecha and Vish Vekaria, they began to create drinks in the kitchen of one of the founders. The first product, a sparkling passion
Innocent Drinks October 2005 there were several reports of Innocent smoothies "exploding". In 2007, Innocent recalled 100,000 bottles, stating that the explosions were caused by a natural fermentation of the ingredients. In October 2007 Innocent was warned by the Advertising Standards Authority for making unsubstantiated claims about the health benefits of their "superfoods" smoothies, stating that their marketing claims could not be backed up by medical science and ordering Innocent not to repeat them. In 2007 the European Union passed a new law, which took effect from 2009, requiring companies labelling their products as "superfoods" to justify statements that their products are