History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Sportswear (fashion) Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm. Successful British sportswear designers include Stella McCartney, known for her jumpsuits and easy-to-wear separates. McCartney was asked to design the athletic uniforms for the 2012 Summer Olympics, bringing fashionable sportswear design to the world of high-profile activewear. Sportswear (fashion) Sportswear is an American fashion term originally used to describe separates, but which, since the 1930s, has come to be applied to day and evening fashions of varying degrees of formality that demonstrate a specific relaxed approach