Microblogging in China Microblogging in China Weibo (微博) is the Chinese word for "microblog". It refers to mini-blogging services in China, including social chat sites and platform sharing. Weibo uses a format similar to its American counterpart Twitter, but used almost exclusively by Chinese language speakers; this has a direct impact on features such as hashtags on Sina Weibo and Tencent Weibo, which both employ a double-hashtag "#HashName#" method, since the lack of spacing between Chinese characters necessitates a closing tag. Internet users can set up real-time information sharing communities individually, and upload and update information in 140 character blocks. A major difference
Sina Weibo accounts and the rising threat from competitor WeChat. On September 8, 2017, Weibo gave an ultimatum to its users to verify their accounts with their real names by September 15. On February 18, 2018, Sina Weibo has provided a 'Comment moderation' function for both head users and official members. Comments received after opening this feature will not be displayed immediately, but after being approved by moderators. Users can utilize this feature to avoid illegal content appearing in their comment section. Average organic post view is around 10% – 15% on Weibo, in order to attract more followers, there are 3