2013 horse meat scandal The horse meat that was found in Comigel products originated at Doly Com, a Romanian-based slaughterhouse. An inquiry by the French government showed that "the meat had left Romania clearly and correctly labelled as horse. It was afterwards that it was relabelled as beef." Doly Com supplied the horse meat under a contract to Cyprus-based Draap Trading Ltd, a meat trader which operates in the Netherlands. It is owned by a British Virgin Islands holding company, and Jan Fasen is a director. "Draap" spelt backwards is "paard," the Dutch word for "horse". After having the horse meat delivered to a
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This