Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (rocket) Gimlet (rocket) The Gimlet was an unguided air-to-air and air-to-surface rocket developed by the United States Navy during the early 1950s. Although it proved successful in testing and was ordered into large-scale production, the arrival of the guided missile as a practical and reliable weapon resulted in the cancellation of the Gimlet rocket in 1957. The development of the Gimlet rocket began in 1951, with the initiation of development of a rocket for air-to-air use. Work on the rocket was conducted at the Naval Ordnance Test Station (NOTS) at China Lake, California, and the project was begun at the behest