Mario Prada Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in 1913. Prada was founded in 1913 by Mario Prada and his brother Martino as Fratelli Prada (English: "Prada Brothers"). The company was originally headquartered in Milan, Italy. The shop sold leather goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, so he prevented female
Helmut Lang (fashion brand) weeks after Prada had sold the Jil Sander label to British equity firm Change Capital Partners (CCP). Already in spring 2005, it had been rumored that Prada was trying to sell the label. Prada Group was said to want to concentrate on its core labels, Prada and Miu Miu, again. The Japanese holding company LTH, developer of the theory fashion label in Japan and the US, re-launched the Helmut Lang collections under the direction of a "suitable" designer for the spring/summer 2007 season (presented in fall 2006), in select boutiques worldwide as a "contemporary brand". The new label is based