Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
McCoy (pottery) while the higher priced wares from Sebring Studios were continued for some time. The ware produced under the name Sebring Studios was marked with only a style number. Selected items previously made by the McCoy pottery, and some newly designed items, were marketed by Designer Accents under the name Nelson McCoy Ceramics. Some of these items have the familiar McCoy name on them. The Floraline line with its distinctive mark, first produced by the Nelson McCoy Pottery in 1960, was also continued. Designer Accents operated for about five years until closing in late 1990. The United States Patent and Trademark