Microblogging in China experimenting with ways of interaction and negotiation with the microblogging public and service providers in their attempt to improve social management and political legitimacy. This negotiation process also exposes and/or creates inter-governmental tensions, since local governments in China consist of distinct units with their own particular preferences and operation procedures. Since 2011, there have been rumors that the government will institute a "Real Name" policy for Weibo users. Early in February 2012, China's four key weibo companies – Sina, Sohu, NetEase and Tencent – announced that March 16, 2012, was the deadline for users to adopt their real name identity.
Search Engine Marketing in China Search Engine Marketing in China Currently, the largest internet enterprise are Baidu, Tencent, Alibaba. Followed by Soso, Sogou, Bing, and Yahoo. Google had been in the list from 2000, until a heated dispute regarding cyberattacks, which forced Google to pull its search engine in March 2010. Not only that, they have removed and created their own Twitter and YouTube in a form of Sina Weibo and Youku. With the Great China Firewall keeping closed doors around their firms and agencies, international businesses won't be able to interfere with China's market. By doing so, it gives local businesses to compete against