2013 horse meat scandal but ABP said that it "welcomed their decision to continue sourcing fresh beef from other ABP companies". On 15 February 2013 Tesco said, "We will no longer work with the suppliers who fell below our very high standards." The first apparent instance of fresh beef being adulterated with horse meat was reported by Asda, which removed its 500-gram own-label beef Bolognese sauce from sale. The sauce was supplied by Greencore, which said in a statement that the meat in the sauce had been supplied by ABP Food Group's Nenagh plant in County Tipperary, Ireland. On 4 March 2013 Greencore announced
Tesco Venture Brands advantage over competitors such as Waitrose and Sainsbury's. As the venture brands are managed by Tesco, the retailer will have the power to restrict sales of such venture branded products in Tesco stores. From 2008 to 2014 Tesco has been extremely active the sale of their premium range of products. Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market".