Baedeker Baedeker entered a new era. In 1974, the first post-war international guidebook appeared, financed largely by the German airline "Lufthansa"—the voluminous 872-page "Baedekers USA" in German, which had the look of traditional pre-war Baedekers. Florian Baedeker (1943−1980), the only son of Karl Friedrich Baedeker, succeeded him when he died in 1979. After completing his studies in Munich in 1971, he had devoted himself to matters relating to book publishing under the guidance of his father, and had helped him with the preparation of the "Munich" guide, released for the 1972 Munich Olympic Games. Florian also carried out most of the
Karl Baedeker something new (Baedeker emulated the style of English guide books published by John Murray), the inclusion of detailed information on routes, travel and accommodation was an innovation. Baedeker was always generous in acknowledging the part John Murray III had played in nurturing his outlook on the future development of his guides. As a bookseller in Koblenz, he had often seen tourists enter his bookshop, either carrying a red Murray guide or looking for one. At the time, John Murray III was the leader in the field, but Baedeker was about to change that. He is often referred to as the