Android (operating system) the devices did ship with an application store which offered Android apps; however, the majority of them were pirated. Android received a lukewarm reaction when it was unveiled in 2007. Although analysts were impressed with the respected technology companies that had partnered with Google to form the Open Handset Alliance, it was unclear whether mobile phone manufacturers would be willing to replace their existing operating systems with Android. The idea of an open-source, Linux-based development platform sparked interest, but there were additional worries about Android facing strong competition from established players in the smartphone market, such as Nokia and Microsoft,
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market