Altruism (biology) most common mechanism of reciprocity in nature, this kind is present in humans, primates, and many other mammals. Also known as, "If you're nice, I'll be nice too." This mechanism of reciprocity is similar to the heuristic of the golden rule, "Treat others how you would like to be treated." Parties mirror one another's attitudes, exchanging favors on the spot. Instant attitudinal reciprocity occurs among monkeys, and people often rely on it with strangers and acquaintances. Also known as, "what have you done for me lately?" Individuals keep track of the benefits they exchange with particular partners, which helps them
The Protestant Ethic and the Spirit of Capitalism implicit support of basic elements of Weber's thesis. [...] At any rate, many pious persons there interpret their transition from the Roman Catholic church to Protestant Pentecostal congregations in terms of a moral idea that promises long-term economic gains through strong innerworldly asceticism. The strict ascetic self-discipline that has been successfully institutionalized in the Pentecostal congregations, the readiness to work more and with greater effort and to take less leisurely attitudes lead many Pentecostal Christians to believe that their new faith in God is supported by their economic successes." The Protestant Ethic and the Spirit of Capitalism The Protestant Ethic