Innocent Drinks operational control. As a result of the takeover, Ethical Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported for last year were £247.4m, a 13% increase on the previous
Asahi Soft Drinks manufacturing plants were opened: one in Kashiwa, Chiba Prefecture in January 1989, and one in Akashi, Hyōgo Prefecture in January 1990. In February 1990, the canned coffee brand "NOVA" was changed to "J.O.", and Hank Aaron began doing commercials. In September that same year, Asahi Beer Soft Drinks consolidated its western Japan, Tōkai, and Kyūshū subsidiaries into one company called Asahi Beer Soft Drinks. In January 1991, Asahi Beer Soft Drinks took over the drinking water business from the parent company. The company began sales of its blended tea Asahi Jūrokucha, a blend of 16 different teas, in March 1993.