BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Television Tony Hall became Director General in April 2013, he reverted the division to its original name of BBC Television. As Television it was responsible for the commissioning, scheduling and broadcasting of all programming on the BBC's television channels and online, as well as producing content for broadcast. Following the 2016 Licence Fee settlement, BBC Television was split into two divisions, with in-house television production being separated into a new division called BBC Studios controlled by Mark Linsey and the remaining parts of television (channels and genre commissioning, BBC Sport, BBC Three and BBC iPlayer) being renamed as BBC Content, controlled