2013 horse meat scandal seized and arrests made. 21 people were arrested on Monday 16 December in various parts of the South of France. This meat was from horses that had been kept on a farm attached to a scientific laboratory, and was not certified as fit for human consumption. A dealer from Narbonne was helping police with enquiries. 2013 horse meat scandal The 2013 horse meat scandal was a scandal in Europe in which foods advertised as containing beef were found to contain undeclared or improperly declared horse meat – as much as 100% of the meat content in some cases. A smaller
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value