Innocent Drinks and 34.3 g of sugar. This is nearly 30% more than Coca Cola in terms of sugar content. However, it does not contain any of the artificial ingredients found in soft drinks like Coca Cola and is instead made from natural fruit. Three academic papers, produced by researchers at Oxford Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, claimed suggestions that puréeing fruit destroys the cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten
Innocent Drinks winter months. Innocent reports that 6 million hats have been knitted and they have been able to raise over 1.9 million pounds for charities like Age UK. Innocent provided 2 years of funding for The Trussell Trust's Holiday Clubs project, that provides meals, activities, and learning opportunities to families during school holidays, with the goal of reducing hunger and isolation. In October 2016 Innocent foundation joined Oxfam's Emergency Response Network, a disaster relief fund for emergency support during a crisis. Innocent's products have been promoted as a healthy option. However, a 250 ml bottle of ‘Innocent Smoothie’ contains 171 kcal