Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (rocket) smaller rocket; the warhead used for Gimlet took advantage of the latest advancements in explosives technology, and, combined with the advanced fuse, would detonate inside the target aircraft, instead of upon contact. The rocket used a thin-walled aluminum body, also based on FFAR work; the motor used an eight-point star configuration to ensure even burning. Testing of the Gimlet began in 1954. In the initial test, a FJ-2 Fury shot down a F6F Hellcat target drone, proving the rocket's effectiveness in the air-to-air role. Early launchers carried four rockets, while seven- and 19-round models were developed as well. A six-round