Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Sina Weibo monthly active users; 85% of them use Weibo on their mobile; there are over 100 million messages posted by users each day; 70% of Weibo's active users are at university level; 50.10% of Weibo users are male, 49.90% are female; with 90 million followers, actress Xie Na is the number 1 Weibo celebrity. Although the competition in China social media platforms is very fierce, Sina Weibo still comes out and becomes the most popular one. The wider use of mobile technologies in China also increases the popularity of it. After the July 2009 Ürümqi riots, China shut down most of