Sina Weibo the domestic microblogging services including the first weibo service Fanfou. Many popular non-China-based microblogging services like Twitter, Facebook, and Plurk have been blocked from viewing since then. Sina's CEO Charles Chao considered this to be an opportunity. SINA Corporation launched the tested version of Sina Weibo on 14 August 2009. Basic functions including message, private message, comment and re-post were made possible in September 2009. A Sina Weibo–compatible API platform for developing third-party applications was launched on 28 July 2010. On 1 December 2010, the website experienced an outage, which administrators later said was due to the increasing numbers of
Sina Weibo religious figures, government departments, and officials from Hong Kong, Mainland China, Malaysia, Singapore, Taiwan, and Macau, as well as some famous foreign individuals and organizations, including Kevin Rudd, Boris Johnson, David Cameron, Narendra Modi, Toshiba, and the German national football team. Like Twitter, Sina Weibo has a verification program for known people and organizations. Once an account is verified, a verification badge is added beside the account name. Sina Weibo implements many features from Twitter. A user may post with a 140-character limit, mention or talk to other people using "@UserName" formatting, add hashtags with "#HashName#" formatting, follow other users