Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Triumph Model H by the end of the war in 1918. The Triumph Engineering Co Ltd had been using the advertising slogan "Trusty Triumph" since 1910 and the Model H became known as 'The Trusty' as it proved reliable in wartime conditions, despite a weakness in the front fork spring. This was prone to break on rough ground, so despatch riders would strap a leather belt around it as a precaution. After the war, the motorcycle didn't have enough speed for racing, which was one of the principle markets for motorcycles at the time, so Triumph moved on to a motorcycle designed by