Sina Weibo in China. Sina Weibo is a service website launched by sina.com to provide microblogging services. Users can send messages and multimedia messaging service through the website and the App, and they also can upload pictures and videos to the public for instant sharing. Users can directly add comments, pictures, and videos under in the comment section. Sina Weibo is a platform based on user relationships to share information, to disseminate information, and to get information. Sina Weibo invited a huge number of stars and celebrities to join the microblogging at the beginning. But now, it also invites many media workers,
Sina Weibo etc. The users of Weibo interact much more with each other than the users of Twitter do. Many topics that go viral on Weibo also started from the platform itself, while Twitter topics often come from the news or events that take place outside Twitter. Sina Weibo has an identification policy. It is like Twitter's verified account which could verify the identity of famous person, organization and so on. Once a user gets through the verification on the internet, a colorful V is appended to their username. An orange V is for people, while a blue one is for organizations