IBM loss - at the time the biggest in American corporate history. Lou Gerstner was hired as CEO from RJR Nabisco to turn the company around. In 2002, IBM acquired PwC consulting, and in 2003 it initiated a project to redefine company values, hosting a three-day online discussion of key business issues with 50,000 employees. The result was three values: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". In 2005, the company sold its personal computer business to Chinese technology company Lenovo and, in 2009, it acquired
Lenovo 3000 Lenovo 3000 Lenovo 3000 was a line of low-priced notebook and desktop computers designed by Lenovo Group targeting small businesses and individuals. It was replaced with the IdeaCentre and IdeaPad brands. The Lenovo 3000 series marked the debut of Lenovo branded products outside of China. First showcased in New York City on 23 February 2006, the line was intended to boost Lenovo's competitiveness internationally against rival brands like Dell and Hewlett-Packard. In addition, the 3000 series gave the company an independent identity: an identity separate from the Thinkpad line that Lenovo acquired in 2005 and defined its Westernised image since