Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
Old ale of winter warmer, similarly strong in alcohol content and usually spiced. The United Kingdom is most commonly associated with the term, winter warmer, where the United States mostly refers to them as a Christmas or Holiday beer. Some brewers will make a strong old ale for bottling. Some of these can mature for several years after bottling, and may or may not be bottle-conditioned. The "October" keeping ales are thought to have formed the basis for India pale ales shipped by the British East India Company. Another historic version was so-called "majority ale", a strong ale brewed on or around