Rubicon Drinks Rubicon Drinks Rubicon Drinks Ltd (formerly Rubicon Products Ltd) is a soft drink manufacturer based in Milton Keynes, UK. The company specialises in exotic soft drinks, and produces a variety of different flavours of drink, many of which contain sugar or artificial sweeteners, and which come in both still and sparkling varieties. In the United Kingdom, their drinks are bottled and distributed by A.G. Barr plc. Founded in 1982 by two employees of the Coca-Cola company Naresh Nagrecha and Vish Vekaria, they began to create drinks in the kitchen of one of the founders. The first product, a sparkling passion
Asahi Soft Drinks manufacturing plants were opened: one in Kashiwa, Chiba Prefecture in January 1989, and one in Akashi, Hyōgo Prefecture in January 1990. In February 1990, the canned coffee brand "NOVA" was changed to "J.O.", and Hank Aaron began doing commercials. In September that same year, Asahi Beer Soft Drinks consolidated its western Japan, Tōkai, and Kyūshū subsidiaries into one company called Asahi Beer Soft Drinks. In January 1991, Asahi Beer Soft Drinks took over the drinking water business from the parent company. The company began sales of its blended tea Asahi Jūrokucha, a blend of 16 different teas, in March 1993.