2013 horse meat scandal cold storage company in Breda, Draap then sold the frozen meat to Spanghero, who insist that it arrived at their Castelnaudary plant labelled as "Beef – originating in EU". After some processing, Spanghero then sent it to Comigel, where the end products for sale were made. According to French media reports, Spanghero falsified documents regarding the meat. Horse meat found in Silvercrest products is thought to have originated in Poland. A small survey, part of the EU-funded project FoodRisC, by a team from University College Dublin and Brunel University found that health risks were not respondents' first concern, but rather
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an