Tesco Clubcard point earn partner outside of Tesco. Customers can 'boost' their Clubcard vouchers to use for days out, restaurants and holidays by going to the Clubcard website. Examples of available brands are Hungry Horse restaurants and Merlin Attractions. Clubcard points can be accumulated by spending money in the following places: Formerly cardholders could earn clubcard points at the following places, although this has since ceased: Tesco announced in February 2013 that it will be launching its own TV and film on demand service. The service would be free to Tesco Clubcard members, with no charges, subscription or contract. On 28 October
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as