Fendi Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group. In 2014, Fendi started making plans to use drones to show its catwalk fashions. In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the
Trevi (rione of Rome) "via Lata". During the ancient Roman period, in rione Trevi there were large groups of private houses with some monumental buildings. Since that time the area was actually split up into two parts: a lower one, level and next to the river Tiber, and a higher one on the hills. The first one was one of the center of the activities of the city, while the second one was a rich and peaceful residential area. After the fall of the Roman empire, a lot of people moved away from the hills to settle next to the river, in the lower