ThinkPad For his innovative design management leadership during ThinkPad development, Hardy was named "innovator of the Year 1992" by PC Magazine. Since 1992, the ThinkPad design has been regularly updated, developed and refined over the years by Sapper and the respective teams at IBM and later Lenovo, which included Yamazaki, Tom Takahashi, Sam Lucente and, since 1995, David Hill, Vice President of User Experience & Design, who leads and manages the design/user experience of ThinkPad. Hill's approach to maintaining the evolution of Sapper's original ThinkPad design is analogous to how Porsche manages evolution of the classic 911. The fold-out butterfly keyboard,
Lenovo including its ThinkPad and ThinkCentre lines. As of January 2013, shipments of THINK-branded computers have doubled since Lenovo's takeover of the brand, with profit margins thought to be above 5%. Lenovo aggressively expanded the THINK brand away from traditional laptop computers in favor of tablets and hybrid devices such as the ThinkPad Tablet 2, ThinkPad Yoga, ThinkPad 8, ThinkPad Helix, and ThinkPad Twist; the shift came as a response to the growing popularity of mobile devices, and the release of Windows 8 in October 2012. Lenovo has achieved significant success with this high-value strategy and it now controls more than