Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Jasperware commissioned George Stubbs, and William Wood. William Hackwood was his chief in-house modeller, who was sometimes allowed to initial pieces. Using the celebrity of the aristocratic amateurs Lady Templeton and Lady Diana Beauclerk no doubt helped sales. As well as many original designs, ancient and modern works in various media were copied. Jasperware is particularly associated with the neoclassical sculptor and designer John Flaxman Jr who began to supply Wedgwood with designs from 1775. Flaxman mostly worked in wax when designing for Wedgwood. The designs were then cast: some of them are still in production. Sir William Hamilton's collection of