Vita Cola some time, Vita Cola sponsored FC Hansa Rostock, a soccer club from Mecklenburg-Vorpommern. Vita Cola has since then surpassed Pepsi Cola and is still regaining market share in the former East Germany. In Thuringia, Vita Cola has the biggest market share of colas, even above Coca-Cola. That means that Thuringia is one of the few regions in the world where a regional cola brand is the market leader. Today there is only one other former East German cola brand in production: Club Cola. Natural mineral water, Sugar, Carbonic acid, Acidulants (E270, citric acid, phosphate), Dye E150 d, Natural aroma, Vitamin
Jolly Cola had close connections to the brewing industry, that wanted a prohibitive surtax on what a member of the Danish Communist Party called “a bitter cup”. When the Danish producers finally realised that they could not keep Coca-Cola out of the Danish market anymore, they quickly changed their strategy. In January 1959 18 breweries and producers of mineral water went together to form ‘Dansk Coladrik A/S’. This initiative was instigated by Carlsberg and Tuborg so as to produce an original Danish cola that was to be sold nationwide. The soft drink was named Jolly Cola and was an all-out copy product.