Horse meat eaten without the knowledge of the consumer, due to accidental or fraudulent introduction of horse meat into human food. A 2003 Food Standards Agency (FSA) investigation revealed that certain sausages, salami and similar products such as chorizo and pastrami sometimes contain horse meat without it being listed, although listing is legally required. The 2013 horse meat scandal involved multiple products being recalled from shelves due to unlabelled horse meat in amounts up to 100% of the meat content. The issue came to light on 15 January 2013, when it was reported that horse DNA had been discovered in frozen beefburgers
Tesco Venture Brands for the product. The construction of premium brands can increase the extrinsic value of the product and increase perceived value by the customer. Venture brands can also be seen as a strategy for business expansion. By creating a brand that is independent to the retailer, in terms of brand, can become a tool to target specific customer groups that do not favour the Tesco brand. This strategy may be explained by the various meat adulteration scandals associated with the Tesco brand. If the venture brands are successful and manage to attract a loyal customer base, this may give Tesco an