Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Pioneer Energy to do so resulted in customers receiving a free fill-up. Its customer rewards/loyalty program began with collector stamps in the late 1950s. This was followed by the introduction of Pioneer Money in the 1960s. By the 1980s, the program evolved with the introduction of Pioneer paper Bonus Bucks. In the mid-2000s Pioneer began the Electronic Bonus Bucks card program. Bonus Bucks cardholders also benefit from exclusive discounts from Pioneer partner companies and organizations. Pioneer has contributed to many Ontario based charities. Its “Give What You Can” campaign has donated over $1 million to Ontario’s five designated childrens’ hospitals and continues