Miniaturization Miniaturization Miniaturization (Br.Eng.: "Miniaturisation") is the trend to manufacture ever smaller mechanical, optical and electronic products and devices. Examples include miniaturization of mobile phones, computers and vehicle engine downsizing. In electronics, Moore's law, which was named after Intel co-founder Gordon Moore, predicted that the number of transistors on an integrated circuit for minimum component cost doubles every 18 months. This enables processors to be built in smaller sizes. The history of miniaturization is associated with the history of information technology based on the succession of switching devices, each smaller, faster, cheaper than its predecessor. During the period referred to as
SmithKline Corp. v. Eli Lilly & Co. Kefzol and SK's Ancef—identical to one another—were cheaper, partial substitutes for patented Keflin, which had a higher sales price and generated more profit but was cheaper to manufacture than the other two. Keflin accounted for most of Lilly's cephalosporin sales. Kefzol/Ancef, however, was cutting into Keflin sales as hospitals partially substituted cheaper, and in some ways better, Kefzol/Ancef for Keflin. Nalebuff explains: The bundling program "was effective at keeping SmithKline out of the market while also preserving Keflin's monopoly," because: SmithKline Corp. v. Eli Lilly & Co. SmithKline Corp. v. Eli Lilly and Co., 575 F.2d 1056 (3d Cir. 1978),