Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (tool) Gimlet (tool) A gimlet is a hand tool for drilling small holes, mainly in wood, without splitting. It was defined in Joseph Gwilt's "Architecture" (1859) as "a piece of steel of a semi-cylindrical form, hollow on one side, having a cross handle at one end and a worm or screw at the other". A gimlet is always a small tool. A similar tool of larger size is called an auger. The cutting action of the gimlet is slightly different from an auger, however, as the end of the screw, and so the initial hole it makes, is smaller; the cutting