2013 horse meat scandal restaurant and pub industry, announced that some of its frozen burgers supplied by Silvercrest tested positive for horse DNA. A spokesman said that Makro no longer sold the product in question. On 14 February 2013, the French government stated that French meat processing company À la Table de Spanghero knowingly sold horse meat labelled as beef, and that their licence was suspended while an inquiry continues. Spanghero imported meat from Romania and sold it on to another French company, Comigel, which made frozen ready meals at its factory in Luxembourg. French Consumer Affairs Minister Benoît Hamon said the meat had
Tesco Venture Brands an attempt by the retailer to attract more loyal customers as opposed to selling to customers who previously bought at Tesco due to price factors. Tesco Venture Brands such as Chokablok have been developed into premium products with unique branding and packaging, differing greatly from the conventional Tesco Value, Discount and Finest ranges. The effect of which can be seen as an effort to increase perceived value as packaging can contribute to the customer's understanding of the brand which can result in sales growth. The venture brands can be developed into a premium brand, which can result in added value