Big Brother (Nineteen Eighty-Four) their real purpose, the Ministry of Love is perhaps the most straightforward as "rehabilitated thought criminals" leave the Ministry as loyal subjects who have been brainwashed into adoring (loving) Big Brother, hence its name. Like the Nazi salute, Ingsoc has its own salute to Big Brother, which consists of crossing one's arms above the head during Two Minutes Hates and Hate weeks, showing loyalty to Big Brother and the Party. Note that it is only mentioned and shown in the movie adaptation of the novel. Since the publication of "Nineteen Eighty-Four", the phrase "Big Brother" has come into common use
Nineteen Eighty-Four a facial expression, can result in immediate arrest and imprisonment. Thus, citizens, particularly party members, are compelled to obedience. "The Principles of Newspeak" is an academic essay appended to the novel. It describes the development of Newspeak, the Party's minimalist artificial language meant to ideologically align thought and action with the principles of Ingsoc by making "all other modes of thought impossible". (A linguistic theory about how language may direct thought is the Sapir–Whorf hypothesis.) Whether or not the Newspeak appendix implies a hopeful end to "Nineteen Eighty-Four" remains a critical debate, as it is in Standard English and refers