2013 horse meat scandal wing on Health and Safety that pig DNA had been found in halal chicken sausages produced for schools. Horse meat is not normally eaten in Ireland and Britain. According to Professor Reilly, chief executive of the FSAI, "In Ireland, it is not our culture to eat horse meat and therefore, we do not expect to find it in a burger". Silvercrest, a subsidiary of ABP Foods has claimed that there is no risk to the public upon eating the foreign meat. Eleven firms, including Tesco and Asda, said they shared shoppers' "anger and outrage". Whitbread vowed to remedy the unacceptable
Tesco Venture Brands that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands. Modern consumers are increasingly willing to switch to substitutes or similar products due to the presence of easily accessible information. Creating new premium brands that do not carry the Tesco name (known for value products), this can be seen as