Operating system it. Operating systems are found on many devices that contain a computer from cellular phones and video game consoles to web servers and supercomputers. The dominant desktop operating system is Microsoft Windows with a market share of around 82.74%. macOS by Apple Inc. is in second place (13.23%), and the varieties of Linux are collectively in third place (1.57%). In the mobile (smartphone and tablet combined) sector, use in 2017 is up to 70% of Google's Android and according to third quarter 2016 data, Android on smartphones is dominant with 87.5 percent and a growth rate 10.3 percent per year,
Market share to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." Market share