Baedeker the 'books and publications' division in the district. Upon his return to England, Piehler continued editing the English guides well into his eighties. In the meantime, his brother had been editing the new Baedeker "London" guide. The Baedekers acknowledged the commitment of the Muirheads and Piehler to their firm and the contribution they had made to the success of Verlag Karl Baedeker. Baedeker Verlag Karl Baedeker, founded by Karl Baedeker on July 1, 1827, is a German publisher and pioneer in the business of worldwide travel guides. The guides, often referred to simply as "Baedekers" (a term sometimes used to
Baedeker guides. Baedeker would provide the text and Mair the finished product. The Baedeker Autoführer Verlag, Stuttgart was born. The slim guides called "Baedeker-Shell" guides were designed to fit into a man's jacket pocket or in the glove compartment of a car. The first ones covered Germany and were a huge success. Guides on other European countries followed in both German and English. Karl Friedrich was now operating on two fronts. He continued to produce city and regional guides from Malente and with the publication of his 1954 "Berlin" guide in German, English and French, the Baedeker brand had been well