Breakfast and Ireland, a weekday breakfast may involve a cereal dish, such as muesli, porridge or cereal, or toast or simply bread spread with jam or marmalade. Tea and coffee remain equally popular accompaniments. Marmalade, originally a Portuguese confection, had been a popular British spread to consume in the evening, before the Scots moved it to the breakfast table in the 18th century. It is however becoming very common to 'skip breakfast' entirely or take coffee or pastries on the morning commute. Portable quick snacks such as granola bars, ready-cut fruit and warm takeaway foods are becoming increasingly commonly consumed away
Honeycomb (cereal) Honeycomb (cereal) Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. At the end of 2006, Post changed the formula for this popular cereal to improve its health content. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers. Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product."