Breakfast cereal is available in a packaged dry form such as Alpen, or it can be made fresh. Most warm cereals can be classified as porridges, in that they consist of cereal grains which are soaked in hot water, cooked and/or boiled to soften them and make them palatable. Sweeteners, such as brown sugar, honey, or maple syrup, are often added either by the manufacturer, during cooking, or before eating. Porridge is especially popular in Scotland, Wales, Ireland, and England. Porridge became important in Scotland due to the freezing winters. The Scottish people prefer porridge to be made with only water and
Kellogg Breakfast Council working for Kellogg's competition. The members were provided with a toolkit which included suggested wording for social media posts about cereal. The council members' relationship with Kellogg was not always revealed when the posts were made. In May 2016, the council members' contracts expired, and the council ceased to operate. Kellogg Breakfast Council The Kellogg Breakfast Council was an organization made up of nutrition experts, whose stated purpose on the Kellogg's cereal company website was to provide independent nutrition advice to the company. Council members included a professor of nutrition, a pediatrician, as well as several dietitians. The Breakfast Council