Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Pluto (1918–2009), an eleven-year-old schoolgirl in Oxford, England, who was interested in classical mythology. She suggested it in a conversation with her grandfather Falconer Madan, a former librarian at the University of Oxford's Bodleian Library, who passed the name to astronomy professor Herbert Hall Turner, who cabled it to colleagues in the United States. Each member of the Lowell Observatory was allowed to vote on a short-list of three potential names: Minerva (which was already the name for an asteroid), Cronus (which had lost reputation through being proposed by the unpopular astronomer Thomas Jefferson Jackson See), and Pluto. Pluto received every