2013 horse meat scandal next day, 15 January 2013, the FSAI advised the five retailers concerned, Tesco, Dunnes Stores, Aldi, Lidl and Iceland, of their findings; all these firms withdrew the offending products. The media and newspapers of 16 January 2013 led with the story, focusing on the one burger which tested positive for 29% equine DNA. Another significant investigation into the horse meat affair in Ireland by Ireland’s Department of Agriculture, published its findings in March 2013. This report’s investigation “concluded that there is no evidence that Silvercrest knowingly purchased horsemeat” In the UK, a House of Commons Select Committee on Environment, Food
Criticism of Tesco excess of 5%. Tesco in Ireland was convicted of failing to properly display prices by the National Consumer Agency in July 2008. An advertisement in 2011 for pork sausages resulted in complaints to the Advertising Standards Authority (United Kingdom) (ASA), for implying that the meat came from free range pigs. The complaints were upheld, with the ASA agreeing that the advertisement was misleading. Tesco said it was baffled because the farm shown supplied meat from pigs that were born outdoors and reared indoors. A report by the independent retailers group RGDATA contained allegations that Tesco overcharged customers. The report shows