History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
French fashion Champs-Elysées of Paris. The Rue Édouard-Herriot, the Avenue des Cordeliers Jacobines, the Place Bellecour among others, with elegant boutiques of Armani, Dior, Prada, Dolce & Gabbana, Calvin Klein, MaxMara, Armand Ventilo, Sonia Rykiel, and Cartier. La Croix-Rousse is a fashion district heavily marked by the silk industry, and known for receiving government support for the newcomer fashion designers. The city is the home of the headquarters of international fashion houses such as Korloff, Millesia and the jeweler Augis. Other famous Lyonnaise fashion houses in France include Nicholas Fafiotte, Nathalie Chaize and Garbis Devar. Although biggest cities, there are a lot