Gimlet Media than advertising. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel. Gimlet then hired Blumberg's spouse and former "Rachel Maddow Show" producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands." On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group. Emerson Collective, Graham Holdings, Betaworks, and Cross Culture Investors also contributed to the round. In September, 2017,
Gimlet Media launched the podcast "Sampler", hosted by Brittany Luse, which, according to the producers, was "devoted to bringing you the best moments from the world of podcasting" by presenting excerpts from other, non-Gimlet podcasts and interviewing their makers. On October 17, 2016, Blumberg and Luse announced on the "Sampler" season finale that the podcast had been canceled. In November 2016, Gimlet described their new documentary series "Undone" as a show about "the things that happened when you weren't looking." It was hosted by Pat Walters, who'd previously been a producer for "Radiolab". For the show's season finale, Walters announced that "Undone"