Android (operating system) OpenSignal, who develops both Android and iOS apps, concluded that although fragmentation can make development trickier, Android's wider global reach also increases the potential reward. Research company Canalys estimated in the second quarter of 2009, that Android had a 2.8% share of worldwide smartphone shipments. By May 2010, Android had a 10% worldwide smartphone market share, overtaking Windows Mobile, whilst in the US Android held a 28% share, overtaking iPhone OS. By the fourth quarter of 2010, its worldwide share had grown to 33% of the market becoming the top-selling smartphone platform, overtaking Symbian. In the US it became the
Smartphone Samsung had the highest shipment market share worldwide, followed by Apple. In 2013, Samsung had 31.3% market share, a slight increase from 30.3% in 2012, while Apple was at 15.3%, a decrease from 18.7% in 2012. Huawei, LG and Lenovo were at about 5% each, significantly better than 2012 figures, while others had about 40%, the same as the previous years figure. Only Apple lost market share, although their shipment volume still increased by 12.9 percent; the rest had significant increases in shipment volumes of 36 to 92 percent. In Q1 2014, Samsung had a 31% share and Apple had