Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet (cocktail) fruit have been used by the Royal Navy for the prevention of scurvy since the mid-18th century.) However, neither his obituary notice in the BMJ, "The Times" (6 October 1943) nor his entry in "Who Was Who 1941–1950" mention this association. Gimlet (cocktail) The gimlet (pronounced with a hard 'g') is a cocktail typically made of 2 part gin, 1 part lime juice, and soda. A 1928 description of the drink was: "gin, a spot of lime, and soda". The description in the 1953 Raymond Chandler novel "The Long Goodbye" stated that "a real gimlet is half gin and half