Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
American pale ale darker and maltier due to use of crystal malts. Anchor Liberty Ale, a 6% abv ale originally brewed by Anchor Brewing Company as a special in 1975 to commemorate Paul Revere's midnight ride in 1775 which marked the start of the American War of Independence, was seen by Michael Jackson as the first modern American ale. Fritz Maytag, the owner of Anchor, visited British breweries in London, Yorkshire and Burton upon Trent, picking up information about robust pale ales, which he used when he made his American version using just malt rather than the malt and sugar combination common in