Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Generic brand to leverage their existing cost advantage (due to lack of promotion) further by using inferior ingredients for production. This can damage the reputation and lead to customers avoiding future purchase. Prevalence of such acts necessitates the customer crosschecking the crimp for list of ingredients and verifying that it is comparable to a name-brand. Due to cultivation of a name brand mindset, customers might believe that a name branded product (say, cereal) tastes better than a generic one. In many cases, this may not be true. Misconceptions can be clarified by a blind test or by storing the product in clear