BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC Online articles on almost every comedy programme and sitcom produced by the main channels in the United Kingdom. The site also featured video clips, viewable in RealPlayer, and a small gallery of cast photographs or screenshots. It was replaced by a smaller, less detailed guide in 2007, which only focussed on BBC shows and is also now discontinued. The BBC's site was initially entirely free from advertising, this was due to the BBC's funding, derived primarily from compulsory television licence fees from UK viewers. BBC Studios who exploit BBC brands commercially have had several attempts at launching services online including Beeb.com