BBC Worldwide that Channel 4 merge with either the commercial network Five or BBC Worldwide. Channel 4's preferred option of a partnership with the latter was confirmed by chief executive Andy Duncan, who added: "We're in discussions with BBC Worldwide at the moment and they're really very exciting." In the same year, the company was awarded the Queen's Award for Enterprise in recognition of the companies growth and success. In 2012, the company began to reorganise their divisions from a product based system to a location-based system, resulting in Jana Bennett leaving the company. BBC Worldwide sold Lonely Planet in 2013 to
BBC Worldwide alters them to be suitable for an international audience – an example is the exploitation of the "Strictly Come Dancing" brand to become "Dancing with the Stars" – maximising revenues by receiving a production fee from the local broadcaster as well as a sum from selling the initial re-versioning rights. The division works alongside the Sales and Distribution division, which sells the broadcasting rights to completed programmes made by the BBC and other producers – an example being the Red Production Company drama "Mine All Mine" for the ITV network in 2004. It includes the selling of individual clips through