Microblogging in China in spreading the news quickly and discussing and evaluating government response. In 2012, there were 309 million people microblogging in China. "Wei boke" (微博客) and "weixing boke" (微型博客), commonly abbreviated as "weibo" (微博), are Chinese words for "microblog". A China-based microblogging service often names itself a weibo by putting it after the name of the service (e.g. Tencent Weibo, Sina Weibo). A similar word "围脖" () is used as Internet slang for "weibo". Fanfou () is the earliest notable weibo service. It was launched in Beijing on May 12, 2007 by the co-founder of Xiaonei (now Renren) Wang Xing ().
Sina Weibo cooperation agreement. The turning point (October 2011 - first half of 2014) With more and more foreign stars entering Sina Weibo, language translation has become an urgent need for Chinese fans to communicate with foreign idols in zero distance. English is ok, but the Korean language is still a headache for most users. In January 2013, Sina Weibo and NetEase.com announced that they had reached strategic cooperation. When users browse the foreign language content issued by foreign stars of Sina Weibo, they can directly obtain the translation results through the YouDao Dictionary, which satisfies the language of Sina Weibo users.