Tesco Ireland with uncooked mince. In May 2012 it pleaded guilty to selling "gone off" (decayed or rotten) meat and the next month was prosecuted and fined for breaches of consumer law. The Food Safety Authority of Ireland found horse meat accounted for approximately 29% of the meat content in beef burger products from Tesco in January 2013. In 2007, Tesco Ireland announced that it would be providing brand new uniforms to take over from the ten-year-old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers"
Value brands in the United Kingdom grocery brand. M savers is Morrisons value brand. This replaced 'Value' which in turn was a replacement for 'Bettabuy'. "Simply Value" was the Co-operative Food's value brand, inherited after its acquisition of Somerfield. It had a habit of being a bit more expensive than its big four counterparts, with simply value baked beans being sold at 30p (versus 25p in Tesco) and orange juice being sold at £1.69 for 2 litres (85p per litre) whereas Tesco sells it for 65p per litre. These value brands are not value brands as such but are competing with the big five's own-label products,