Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Lasso tool Lasso tool The lasso (or "free form selection") is an editing tool available, with minor variations, in most digital image editing software. It is often accessed from the standard main menu (in Photoshop, Paint Tool SAI, and GIMP, as common examples), by clicking the icon of a dotted line shaped like a rope lasso, from which the common name arises. The lasso tool operates on the active layer of an image, and is used by clicking and dragging to trace the edges of a selection. Most software supports multiple closed contours, which can be selected by crossing over the edge