Karl Baedeker name, would, in its heyday which lay ahead, become the premier and most successful travel guide publishing house in the world. Karl Baedeker died in Koblenz on October 4, 1859. He was only 57. In The New Yorker profile of the "House of Baedeker" Herbert Warren Wind wrote: "For years, he had attempted to do the work of several men, preparing the new guidebooks single-handedly and periodically revising the older ones. At length, his sturdy physical endowment had worn out under the strain." Michael Wild wrote in his article mentioned earlier: "It is a moot point whether he invented tourism
Baedeker guides. Baedeker would provide the text and Mair the finished product. The Baedeker Autoführer Verlag, Stuttgart was born. The slim guides called "Baedeker-Shell" guides were designed to fit into a man's jacket pocket or in the glove compartment of a car. The first ones covered Germany and were a huge success. Guides on other European countries followed in both German and English. Karl Friedrich was now operating on two fronts. He continued to produce city and regional guides from Malente and with the publication of his 1954 "Berlin" guide in German, English and French, the Baedeker brand had been well