History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Helmut Lang (fashion brand) weeks after Prada had sold the Jil Sander label to British equity firm Change Capital Partners (CCP). Already in spring 2005, it had been rumored that Prada was trying to sell the label. Prada Group was said to want to concentrate on its core labels, Prada and Miu Miu, again. The Japanese holding company LTH, developer of the theory fashion label in Japan and the US, re-launched the Helmut Lang collections under the direction of a "suitable" designer for the spring/summer 2007 season (presented in fall 2006), in select boutiques worldwide as a "contemporary brand". The new label is based