Sina Weibo China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu's services. The top 100 users had over 485 million followers combined. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. The users of Sina Weibo include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations,
Homosexuality in China Weibo user called “"Zhu Ding Zhen" 竹顶针” made a post, saying, “"I am gay, what about you?" 我是同性恋，你呢？” This post was read more than 2.4 billion times and shared by about 3 million users, commented by 1.5 million users, and liked by 9.5 million users in less than 3 days. On April 16, Weibo posted another announcement to reverse its previous decision, stating that Weibo would stop banning pieces of contents related to homosexuality and expressed thanks to its users’ “discussions” and “suggestions.” Adult, consensual and non-commercial homosexuality has been legal in China since 1997, when the national penal code