History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Italian fashion Rossetti, Gianvito Rossi, Sergio Rossi, Santoni, A. Testoni, Giuseppe Zanotti design, while fashion brands or labels which produce primarily bags, totes, suitcases are Bertoni, Borbonese, Braccialini, Coccinelle, Cromia, Fedon, Furla, Gherardini, Mandarina Duck, Piquadro, Serapian, The Bridge, Valextra, Zagliani and Zanellato. Italy also is home to many fashion magazines, such as Vogue Italia, Vanity Fair, Elle, Glamour, Grazia, Amica, Flair, Gioia. Other Italian accessory and jewelry brands, such as Luxottica (owner, amongst several luxury eyewear brands, of Ray-Ban and Persol), Marcolin, De Rigo, Safilo, Damiani, Vhernier, Pomellato, Morellato, Officine Panerai and Bvlgari are amongst the most important in the world.