History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Italian fashion Prada, Richmond, Ermanno Scervino, Tod's (designed by Andrea Incontri regarding men's lines), Trussardi, Valentino (directed by Pier Paolo Piccioli) and Versace (directed by Donatella Versace) to name the most significant. Examples of major fashion brands which are specialized mainly at womenswear (and also accessories for women) are Agnona (designed by Simon Holloway), Luisa Beccaria, Laura Biagiotti, Blumarine (created by Anna Molinari), Chiara Boni la petit robe, Capucci (directed by Mario Dice), Alberta Ferretti, Elisabetta Franchi, Giamba (created by designer Giambattista Valli), Krizia (founded by Mariuccia Mandelli and now art directored by Zhu Chongyun), Max Mara (created by Laura Lusuardi), Miu