History of fashion design second biggest-selling fashion brand (after LVMH) worldwide with US$7 billion worldwide of revenue in 2006 according to BusinessWeek magazine. In the 1990s the designer label Prada became a true creative force in the fashion industry. The Milanese company was first established in 1923, two years after Gucci, and like Gucci, it was a firm that sold high-quality shoes and leather. It was until the 1980s that Miuccia Prada, the niece of the company's founder, began to produce ready-to-wear fashion, gaining fame for her subtle, streamlined, yet unquestionably luxurious style, that catered for the privileged young woman who prefers understatement to
Fondazione Prada Fondazione Prada Fondazione Prada, co-chaired by Miuccia Prada and Patrizio Bertelli since 1995, is an institution dedicated to contemporary art and culture. From 1993 to 2010, the Fondazione has organised 24 solo shows at its exhibition spaces in Milan, conceived as dialogues with acclaimed contemporary artists. In 2015, the Fondazione Prada opened a new, permanent facility in Milan. In the past 20 years, it has also promoted a rich cultural programme, such as film festivals (Tribeca Film Festival at Fondazione Prada”, 2004; “Italian Kings of the Bs. Secret History of Italian Cinema, 1949–1976”, 2004; “Secret History of Asian Cinema”, 2005;