Creamware partnership between Thomas Whieldon and Josiah Wedgwood from 1754 to 1759, moulded creamware in a variety of forms was developed, especially in collaboration with the talented block-cutter William Greatbatch, who produced a variety of Cauliflower, Pineapple, Fruit Basket and other popular wares. There was considerable inventiveness of form and the use of moulds allowed both greater complexity and ease of mass-production. Combined with increasingly sophisticated decorative techniques, creamware quickly became established as the preferred ware for the dinner table amongst both middle and upper classes. Creamware during the 18th century was decorated in a variety of ways: The early process
Aller Vale Pottery from the age of 12 in 1886 and, under Marcucci's influence, rose to be one of the top decorators at the pottery by the mid-1890s. His designs were also strongly influenced by İznik pottery. Phillips' death in 1897 led to a decline at the pottery. Many of the potters left shortly afterwards, including Collard who worked briefly for Hart and Moist Pottery in Exeter, then at Longpark Pottery in Torquay, and then founded the Crown Dorset Art Pottery in Poole, Dorset in 1905. He later bought the Honiton Pottery which continued in production until the 1990s. On Phillips's death, Aller