Going Dutch Going Dutch "Going Dutch" (sometimes written with lower-case dutch) is a term that indicates that each person participating in a paid activity covers their own expenses, rather than any one person in the group defraying the cost for the entire group. The term stems from restaurant dining etiquette in the Western world where each person pays for their meal. It is also called Dutch date, Dutch treat (the oldest form, a pejorative) and doing Dutch. There are two possible senses—each person paying their own expenses, or the entire bill being split (divided evenly) between all participants. In strict usage, "Going
Cost per impression Cost per impression Cost per impression (CPI), or cost per thousand impressions (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). CPM is an initialism for cost per mille, with "mille"