Microblogging in China website. In February 2011, Tencent announced that its weibo registrations had exceeded 100 million. This threshold was officially passed by Sina Weibo in March 2011. However, according to iResearch's report on March 30, 2011, Sina Weibo took a commanding lead over its competitors, with 56.5% of China's microblogging market based on active users, and 86.6% based on browsing time. According to the China Internet Network Information Center, in the first half of 2011, Chinese weibo users increased from 63.11 million to 195 million. By July 2011, 40.2% Chinese Internet users and 34.0% Chinese mobile Internet users used weibo/microblogs. In Dec
Microblogging in China instant messaging service QQ's users, Tencent Weibo later attracted more registered users than Sohu Weibo and NetEase Weibo. The public beta versions of NetEase Weibo and Sohu Weibo were launched on March 20 and April 7, 2010, respectively. All these weibos, provided by the Chinese Internet giants, used the subdomain "t.example.com", such as t.sina.com.cn for Sina Weibo, t.qq.com for Tencent Weibo, t.sohu.com for Sohu Weibo, t.163.com for NetEase Weibo. On 7 April 2011, the leader of the weibo services Sina Weibo started to use an independent domain name weibo.com acquired earlier, in an attempt to build up its own brand.