Android (operating system) tablet-specific iOS applications. Despite app support in its infancy, a considerable number of Android tablets, like the Barnes & Noble Nook (alongside those using other operating systems, such as the HP TouchPad and BlackBerry PlayBook) were rushed out to market in an attempt to capitalize on the success of the iPad. "InfoWorld" has suggested that some Android manufacturers initially treated their first tablets as a "Frankenphone business", a short-term low-investment opportunity by placing a smartphone-optimized Android OS (before Android 3.0 "Honeycomb" for tablets was available) on a device while neglecting user interface. This approach, such as with the Dell Streak,
Market share analysis period. This helps determine the firm's targeted market share. This also helps budget for activities like budgeting for R&D, sales promotion, marketing, and training. Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account