Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet Media October 17, 2018. The following shows premiered as ongoing series. Each was eventually pulled from the network. "Mystery Show", Gimlet's third show, was launched on May 22, 2015. The show featured host Starlee Kine solving mysteries that could not be solved by using the Internet, brought to her by listeners and friends. The mysteries tended to deal with missing objects, people, or other day-to-day questions. The final episode of "Mystery Show's" first season was released in July 2015. On October 6, 2016, Alex Blumberg announced on an episode of "StartUp" that "Mystery Show" had been canceled. In January 2016, Gimlet