Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo a large number of government departments, enterprises, and non-governmental organizations to open accounts on Sina Weibo, using it as a platform for publishing and communicating information. To avoid the impersonation of celebrity weibo, those celebrities' accounts would add an orange letter "V" and those organizations' accounts would add a blue letter "V". The orange letter "V" and the blue letter "V" are the real-name certifications for them to show the difference between ordinary users and micro-bloggers. However, the functions of weibo are the same for every user. Sina Weibo has more than 500 million registered users; there are 313 million