Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Miss Utah USA pageant Miss Utah USA The Miss Utah USA competition is the pageant who selects the representative for the state of Utah in the Miss USA pageant. Utah has been quite successful at Miss USA, with 20 placements as of 2009. Their most consistent period was in the 1950s and 1960s. Utah has produced one Miss USA in 1960 (Linda Bement, who went on to win the Miss Universe 1960 title). Miss Utah USA 1957, Charlotte Sheffield, also won the Miss USA 1957 crown after the original titleholder (Leona Gage of Maryland) was dethroned. Utah has a strong recent record, having