Android (operating system) market was 84.7%, a new record. This had grown to 87.5% worldwide market share by the third quarter of 2016, leaving main competitor iOS with 12.1% market share. According to an April 2017 StatCounter report, Android overtook Microsoft Windows to become the most popular operating system for total Internet usage. It has maintained the plurality since then. In September 2015, Google announced that Android had 1.4 billion monthly active users. This changed to 2 billion monthly active users in May 2017. Despite its success on smartphones, initially Android tablet adoption was slow. One of the main causes was the chicken
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market