Tesco Ireland with uncooked mince. In May 2012 it pleaded guilty to selling "gone off" (decayed or rotten) meat and the next month was prosecuted and fined for breaches of consumer law. The Food Safety Authority of Ireland found horse meat accounted for approximately 29% of the meat content in beef burger products from Tesco in January 2013. In 2007, Tesco Ireland announced that it would be providing brand new uniforms to take over from the ten-year-old previous uniforms. The new brand includes brand new Dell Computers for File Maintenance Control rooms and floor staff workstations. In July 2008 "Tesco Cash Savers"
Tesco Venture Brands Tesco Venture Brands Tesco venture brands are an advanced form of private label brands launched by Tesco in 2011 that do not carry the retailer name. These products fall under the category of Tesco venture brands and complement their current value, standard and finest ranges. Tesco venture branded goods are available in a wide range of industries from food to children's toys to sanitary products. Most of the brands are positioned as "premium goods" competing with existing premium branded goods. The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services