Usage share of operating systems the similar correlation for the richest countries and that poorer countries choose Apple's iPhone in lesser numbers. Data from Google however suggests that people in poorer countries are more likely to buy apps on Android. Smartphone penetration vs. desktop use, differs substantially by country. While some countries like Russia still measure desktop use high, there at 77% (and smartphones at 19%) this ranges down to a bit under 5% in Mali where Android smartphones have just over 95% share. In most western countries, smartphone use is close to, but still under 50%. Section below has more info on regional trends
Relative market share Relative market share Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms accounts for a large proportion of the market. These metrics are useful in comparing a firm’s or a brand’s relative position across different markets and in evaluating the type and degree of competition in those markets. The purpose of the “relative market share metric” is to access a firm’s or a brand’s success and its position in the market. A firm with a market