Clio Awards Clio Awards The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. "Time" magazine described the event (in 1991) as the world's most recognizable international advertising awards. The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments". The Clios were first given in 1959, for excellence in television advertising, by the "American TV and Radio Commercials Festival". Each winner received
Sarah Siddons as the Tragic Muse life as well as knowing numerous playwrights and acting alongside the famous actor David Garrick, who was also frequently painted by Reynolds and Gainsborough. Muse of Tragedy: Melpoméne is a character from Greek and Roman mythology, one of nine muses of the arts. She was originally the Muse of Song but then became the Muse of Tragedy. Singing was often utilized in Greek tragedies, which is how the transition from Melpoméne's identification with song shifted to tragedy. The name Melpoméne comes from the Greek word melpo or melpomai, which means ""to celebrate with dance and song. ""In many statues and