BBC Worldwide Collection International to form 2 Entertain, which was part owned by BBC Worldwide; the following year the company sold "Eve" magazine to Haymarket Group and in 2006 the company sold a majority stake in BBC Books to publisher Random House. In 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet, acquiring the final 25% of the company in 2011. The acquisition was part of the BBC's strategy to grow its online portfolio and to increase its operations in Australia and the USA. In January 2009 it was announced that Ofcom had put forward the recommendation
BBC divestment by spinning off and selling parts of its organisation. In 1988, it sold off the Hulton Press Library, a photographic archive which had been acquired from the "Picture Post" magazine by the BBC in 1957. The archive was sold to Brian Deutsch and is now owned by Getty Images. During the 1990s, this process continued with the separation of certain operational arms of the corporation into autonomous but wholly owned subsidiaries of the BBC, with the aim of generating additional revenue for programme-making. BBC Enterprises was reorganised and relaunched in 1995, as BBC Worldwide Ltd. In 1998, BBC studios,