Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Alphanumeric brand names study, Gunasti and Ozcan (2016) French manufacturer Peugeot has always used at least one or two zeros at the middle in their automobiles since late 1920s (ex. Peugeot 508 or 5008). Alphanumeric brand names Alphanumeric brand names are composed of letters and numbers. Examples include 7up, Saks Fifth Ave, Audi A4, Canon A75. They may serve as abbreviations (e.g., 3M), indicate model extensions (iPhone 2,3,4,5), symbolize physical product attributes (the v-shaped V8 engine), incorporate technical attributes (AMD32 chips use 32-bit processors), refer to inventory codes or internal design numbers (e.g., Levi's 501). Gunasti and Ross (2010) define two dimensions of