Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
Pale ale beers tend to use a cleaner yeast, and American two row malt, it is particularly the American hops that distinguish an APA from a British or European pale ale. The style is close to the American India pale ale (IPA), and boundaries blur, though IPAs are stronger and more assertively hopped. The style is also close to Amber ale, though these are darker and maltier due to the use of crystal malts. "Bière de Garde", or "keeping beer", is a pale ale traditionally brewed in the Nord-Pas-de-Calais region of France. These beers were usually brewed by farmhouses in the winter