Creamware partnership between Thomas Whieldon and Josiah Wedgwood from 1754 to 1759, moulded creamware in a variety of forms was developed, especially in collaboration with the talented block-cutter William Greatbatch, who produced a variety of Cauliflower, Pineapple, Fruit Basket and other popular wares. There was considerable inventiveness of form and the use of moulds allowed both greater complexity and ease of mass-production. Combined with increasingly sophisticated decorative techniques, creamware quickly became established as the preferred ware for the dinner table amongst both middle and upper classes. Creamware during the 18th century was decorated in a variety of ways: The early process
Creamware his creamware to Queen Charlotte and Catherine the Great and used the trade name "Queen's ware". The Leeds Pottery (producing "Leedsware") was another very successful producer. Wedgwood and his English competitors sold creamware throughout Europe, sparking local industries, that largely replaced tin-glazed faience. and to the United States. One contemporary writer and friend of Wedgwood claimed it was ubiquitous. This led to local industries developing throughout Europe to meet demand. There was also a strong export market to the United States. The success of creamware had killed the demand for tin-glazed earthenware and pewter vessels alike and the spread of