Fendi Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group. In 2014, Fendi started making plans to use drones to show its catwalk fashions. In 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the
Rome Daily American the early 1970s. The intent of this ownership was to provide cover for CIA operatives and to influence the Italian electorate which was threatening to vote Communist at that time. During this period, the newspaper office was bombed and damaged. In the mid-1970s it was nominally owned by Chantal du Bois, the pen-name of Gabriella Lepore, housed in a central Rome (Via di Santa Maria in via 12) palazzo just off the Corso between the Parliament and the Trevi Fountain. "The Daily American" was produced and "put to bed" each early evening alongside the production of the small daily house