IBM loss - at the time the biggest in American corporate history. Lou Gerstner was hired as CEO from RJR Nabisco to turn the company around. In 2002, IBM acquired PwC consulting, and in 2003 it initiated a project to redefine company values, hosting a three-day online discussion of key business issues with 50,000 employees. The result was three values: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". In 2005, the company sold its personal computer business to Chinese technology company Lenovo and, in 2009, it acquired
ThinkPad due to their durable design, relatively high resale value, and abundance of aftermarket replacement parts. ThinkPads have received a somewhat cult following and a small but loyal fanbase throughout the years. "Laptop Magazine" in 2006 called the ThinkPad the highest-quality laptop computer keyboard available. It was ranked first in reliability and support in PC Magazine's 2007 Survey. The Lenovo ThinkPad was the PC Magazine 2006 Reader's Choice for PC based laptops, and ranked number 1 in Support for PC based laptops. The ThinkPad Series was the first product to receive PC World's Hall of Fame award. The Enderle Group's Rob