Baedeker Blitz for the German Foreign Office, is reported to have said on 24 April 1942, "We shall go out and bomb every building in Britain marked with three stars in the Baedeker Guide", a reference to the popular travel guides of that name. Goebbels was furious; keen to brand British attacks as "terror bombing", he was equally keen to designate German efforts as "retaliatory measures". Stumm's off-the-cuff remark "effectively admitted the Germans were targetting cultural and historic targets, just what the German leadership did not want to do, and Goebbels took steps to make sure it did not happen again". The
Baedeker by Ernest Benn. His brother joined him in the venture shortly afterwards. Hermann Augustine Piehler (1888−1987)—better known as H.A. Piehler in the publishing world—was an Englishman of German descent who became the chief editor of the English editions after the Muirheads left. During his student days, Karl Friedrich Baedeker had spent a year in England and had lived with Piehler at his London residence. In 1948, when Karl Friedrich decided to re-establish the Baedeker firm in Malente (British zone, in Germany), his publishing licence was endorsed by Piehler, who was then a colonel in British Intelligence and the head of