Microblogging in China Committee of the Communist Party of China, the People's Daily, also launched its own People's Weibo (人民微博) in February 2010, with some governmental organizations and officials blogging on it. Recent studies have shown that official microblogging has become a sophisticated e-government effort for social management, especially for local governments and state units. It has led to a gradual change in local government's social governance strategy and functional change from being a service provider to a 'service predictor'. The latter requires enhanced capabilities to deliver individualized services and institute state surveillance via commercial service providers. In doing so, government units are
Sina Weibo and comments. Hashtags differ slightly, using a double-hashtag "#HashName#" method, since the lack of spacing between Chinese characters necessitates a closing tag. Users can own hashtags by requesting the monitoring of a certain hashtag from the Sinai Weibo. Users can send an application and receive an answer from the company within one to three days. Once the Users own a hashtag they will have access to a wide variety of functions available only to them. The moderators need to stay active if they posts less than 1 post in a calendar week, they will be expelled from hosting the hashtag.