Frisbee Plastics, the original molder. After learning that he could produce his own disc more cheaply, in 1955 Morrison designed a new model, the Pluto Platter, the archetype of all modern flying discs. He sold the rights to Wham-O on January 23, 1957, and in 1958 Morrison was awarded U.S. Design Patent D183,626 for his product. In June 1957, Wham-O co-founders Richard Knerr and Arthur "Spud" Melin gave the disc the brand name "Frisbee" (pronounced "friz'-bee") after learning that Northeastern college students were calling the Pluto Platter by that term, which derived from the name of the Connecticut-based pie manufacturer, Frisbie
Generic brand manufacturer’s product in the category it is said to have become genericized. These brand names are still legally protected but, from the point of view of the consumer, the name is synonymous with the product. Examples of genericization include Band-Aid, Vaseline and Kleenex. Due to the lack of promotion, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. 57% of consumers agreed with the statement “Brand names are not better quality.” More recently, the figure inched up to 64%. Generic products are generally more popular in recessionary times,