Usage share of operating systems Usage share of operating systems The usage share of operating systems is the percentage of computing devices that run each operating system at any particular time. All such figures are necessarily estimates because data about operating system share is difficult to obtain; there are few reliable primary sources—and no agreed methodologies for its collection. In the personal computing platform area of smartphones and watches two systems dominate: Google's Android with over 2.7 billion users and Apple's iOS and macOS combined with over 1.3 billion users. In the area of desktop and laptop computers, Microsoft Windows is generally above 75% in
Market share analysis period. This helps determine the firm's targeted market share. This also helps budget for activities like budgeting for R&D, sales promotion, marketing, and training. Market share analysis Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): A market share analysis needs to take into account