Newcastle Brown Ale the 2000s, the majority of sales were in the United States, although it still sells 100 million bottles annually in the UK. Brewing moved in 2005 from Newcastle to Dunston, Tyne and Wear, in 2010 to Tadcaster, and in 2017 to the Heineken Brewery in Zoeterwoude, the Netherlands. Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England. In export markets, it is seen as a trendy, premium import and is predominantly drunk by the young. It was one of the
Pale ale in London, Yorkshire and Burton upon Trent, picking up information about robust pale ales, which he applied when he made his American version, using just malt rather than the malt and sugar combination common in brewing at that time, and making prominent use of the American hop, Cascade. The beer was popular, and became a regular in 1983. Other pioneers of a hoppy American pale ale are Jack McAuliffe of the New Albion Brewing Company and Bert Grant of Yakima Brewing. American pale ales are generally around 5% abv, with significant quantities of American hops, typically Cascade. Although American brewed