Newcastle Brown Ale youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales. In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of seeing a man about a dog. It is also known as Broon, "brown" pronounced in the Geordie dialect. Elsewhere in the UK, it is known as Newkie Brown. Newcastle Brown Ale is traditionally sold in Britain in and, more recently, bottles. Typically, the ale is consumed from a Wellington glass. This allows the drinker to
Burton Ale In the same decade one brewer advertised an 'Anti-Burton', a non-intoxicating mild ale. Until the mid-20th century the main types of draught beer served in English pubs remained mild ale, bitter and strong Burton Ale, with Burton Ale continuing to command a premium. In 1955 an American magazine explained to its readers that "It's the draught beers that are tricky. There are three main types: bitter beer, very strong and light colored; mild ale, sweeter and darker, and cheaper: and Burton or 'old', very dark, on the sweet side, and generally strong." The American brewery Ballantine's brewed a Burton Ale