Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
Ágatha Ruiz de la Prada Ágatha Ruiz de la Prada Ágatha Ruiz de la Prada y Sentmenat (; born 22 July 1960) is a Spanish noble and fashion designer. She is the 12th marchioness of Castelldosríus, Grandee of Spain and the 29th baroness of Santa Pau. Ágatha entered fashion in 1981 with her women´s collection in Madrid. She opened her first studio in the Spanish capital and began to participate in fashion shows in Madrid and Barcelona. Agatha was a promoter of the “Movida Madrileña,” an artistic and Cultural Revolution in the 1980s. Commercial success came with her partnership with El Corte Inglés. She started