Android (operating system) wrote in "The New York Times" that "About one of every two computers sold today is running Android. [It] has become Earth's dominant computing platform." According to a Statistica's estimate, Android smartphones had an installed base of 1.8 billion units in 2015, which was 76% of the estimated total number of smartphones worldwide. Android has the largest installed base of any mobile operating system and, since 2013, the highest-selling operating system overall with sales in 2012, 2013 and 2014 close to the installed base of all PCs. In the second quarter of 2014, Android's share of the global smartphone shipment
Market share Market share Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market