Gimlet Media British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company. Alex Blumberg, a radio journalist, producer for "This American Life", and co-founder of "Planet Money", came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for "Planet Money". He chose to document the foundation of Gimlet in the first season of "StartUp", the company's first show. Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant
Gimlet Media Gimlet Media Gimlet Media is a digital media company and podcast network, focused on producing narrative podcasts, headquartered in Brooklyn, New York. The company was founded by Alex Blumberg and Matthew Lieber, who serve as the company's CEO and president respectively. Gimlet was founded in August 2014 with the launch of its flagship podcast "StartUp" hosted by Alex Blumberg. Originally billed as the American Podcasting Corporation (APC), Blumberg was eventually convinced to change the company's name. After working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media for the venture. The company raised $1.5 million in seed funding