Usage share of operating systems the similar correlation for the richest countries and that poorer countries choose Apple's iPhone in lesser numbers. Data from Google however suggests that people in poorer countries are more likely to buy apps on Android. Smartphone penetration vs. desktop use, differs substantially by country. While some countries like Russia still measure desktop use high, there at 77% (and smartphones at 19%) this ranges down to a bit under 5% in Mali where Android smartphones have just over 95% share. In most western countries, smartphone use is close to, but still under 50%. Section below has more info on regional trends
Market share Market share is said to be a key indicator of market competitiveness—that is, how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers’ selections among competitors. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic