Android (operating system) market was 84.7%, a new record. This had grown to 87.5% worldwide market share by the third quarter of 2016, leaving main competitor iOS with 12.1% market share. According to an April 2017 StatCounter report, Android overtook Microsoft Windows to become the most popular operating system for total Internet usage. It has maintained the plurality since then. In September 2015, Google announced that Android had 1.4 billion monthly active users. This changed to 2 billion monthly active users in May 2017. Despite its success on smartphones, initially Android tablet adoption was slow. One of the main causes was the chicken
Windows Mobile increased to 3.5 million in the same quarter the following year. Windows Mobile saw year over year growth between 2005–2006 of 38.8% which according to Gartner "helped Windows Mobile to solidify its stronghold on the market". But by 2008, its share had dropped to 14%. Microsoft licensed Windows Mobile to four out of the world's five largest mobile phone manufacturers, with Nokia being the exception. Gartner research data showed that while the total smartphone industry grew 27% between 2008 and 2009, Windows Mobile's share of the smartphone market fell 2.7% in that same period. It also decreased by 20% in