Brunost to the mix for a more pronounced taste. The local trader Ole Kongsli liked it so much he thought there might be a market for the product in the capital, Oslo. He started exporting it to his business contacts in Oslo under the name Gudbrandsdalsost ("Gudbrand Valley Cheese"), and it became so successful that it contributed significantly to the economy of the region, thus helping Gudbrandsdalen out of recession. In 1933, aged 87, Hov received the King's Medal of Merit ("Kongens fortjenstmedalje") for her contributions to Norwegian cuisine and economy. In modern times, the world's largest producer of brunost is
5 A Day fruit and/or vegetables per day. The "5 am Tag" (5 a Day) program operates in Germany. The 5 A Day campaign in Japan is administered by an NPO: 5 A DAY Association-Japan (一般社団法人 ファイブ・ア・デイ協会). The program recommends five servings a day totaling 350 grams of vegetables and 200 grams of fruit. 5 A Day is also known as 5 + A Day in New Zealand. "5 + A Day" was founded in New Zealand in 1994 by non-profit United Fresh New Zealand and became a Charitable Trust in 2007. "Fem om dagen" (five a day) is the Norwegian Directorate for