Mario Prada family members from entering into his company. Mario's son harboured no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978. Mario Prada Mario Prada (born in Milan; died in 1958) was the founder and original designer of the fashion label Prada, a company specializing in many high fashion goods for men and women, including shoes, handbags, luggage, and leather goods. Prada was founded in
National Chamber of Italian Fashion National Chamber of Italian Fashion The National Chamber of Italian Fashion (Camera Dell Moda) is a non-profit organization, whose purpose is the promotion, coordination of the Italian fashion industry and the training of young Italian designers. It was founded in 1958. It is based in Milan, Via Gerolamo Morone n. 6. It currently represents more than 200 companies operating in various sectors: clothing, accessories, leather goods, footwear, distribution. The Honorary President is Giuseppe Modenese. The governing bodies of the National Chamber of Italian Fashion are the Board of Directors and the Management Committee. The Board is composed of a number