Brown ale term "brown ale" was revived at the end of the 19th century when London brewer Mann introduced a beer with that name. However, the style only became widely brewed in the 1920s. The brown ales of this period were considerably stronger than most modern English versions. In 1926, Manns Brown Ale had an original gravity of 1.043 and an ABV of around 4%. Whitbread Double Brown was even stronger, an OG of 1.054 and more than 5% ABV. The introduction of these beers coincided with a big increase in demand for bottled beer in the UK. In the 1930s some
Burton Ale favour of the brewers of Burton ale, to exempt them from the new tax, because they brewed not for home consumption, but exportation. Lord North said the clause would open a door to fraud, and consequently it ought not to be admitted. The motion therefore was rejected." In the 1790s Charles Lamb the writer, John Mathew Gutch the journalist and James White, founder of the UK's first advertising agency, were "in the habit of meeting at the "Feathers" in Hand Court, Holborn, to drink nips of Burton ale, as they were called". White's "Falstaff's letters" turns the "Feathers" into the