RC Cola in a can, and later the first company to sell a soft drink in an aluminum can. In 1958, the company introduced the first diet cola, Diet Rite, and in 1980, a caffeine-free cola, RC 100. In the mid-1990s, RC released Royal Crown Draft Cola, billed as a "premium" cola using pure cane sugar as a sweetener, rather than high fructose corn syrup. Offered only in 12-ounce bottles, sales were disappointing, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New
Auvergnat Cola production and reduced profit margins. He was convinced that this type of product is only viable as an adjunct to an existing enterprise, where it can be added to the existing structure of the business and economies of scale be realised by that means. The idea of Auvergnat Cola came to him when he was on holiday in Corsica and was drinking the local Corsica Cola. (Other pre-existing regional colas in France included Breizh Cola in Brittany, Fada Cola in Marseille and Chtilà Cola, since renamed Ch'nord Cola, in Nord-Pas-de-Calais, and Meuh Cola in Normandy, Montania Cola in Chambéry and