2013 horse meat scandal cold storage company in Breda, Draap then sold the frozen meat to Spanghero, who insist that it arrived at their Castelnaudary plant labelled as "Beef – originating in EU". After some processing, Spanghero then sent it to Comigel, where the end products for sale were made. According to French media reports, Spanghero falsified documents regarding the meat. Horse meat found in Silvercrest products is thought to have originated in Poland. A small survey, part of the EU-funded project FoodRisC, by a team from University College Dublin and Brunel University found that health risks were not respondents' first concern, but rather
Tesco to Citigroup retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market". One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals This