Operating system it. Operating systems are found on many devices that contain a computer from cellular phones and video game consoles to web servers and supercomputers. The dominant desktop operating system is Microsoft Windows with a market share of around 82.74%. macOS by Apple Inc. is in second place (13.23%), and the varieties of Linux are collectively in third place (1.57%). In the mobile (smartphone and tablet combined) sector, use in 2017 is up to 70% of Google's Android and according to third quarter 2016 data, Android on smartphones is dominant with 87.5 percent and a growth rate 10.3 percent per year,
Market share share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy. In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability.