Creamware master potter Thomas Whieldon with coloured stains under the glaze. It served as an inexpensive substitute for the soft-paste porcelains being developed by contemporary English manufactories, initially in competition with Chinese export porcelains. It was often made in the same fashionable and refined styles as porcelain. The most notable producer of creamware was Josiah Wedgwood, who perfected the ware, beginning during his partnership with Thomas Whieldon. Around 1779, he was able to lighten the cream colour to a bluish white by using cobalt in the lead overglaze. Wedgwood sold this more desirable product under the name "pearl ware". Wedgwood supplied
Jasperware jasperware in the late 1770s, at first as small objects, but from the 1780s adding large vases. It was extremely popular, and after a few years many other potters devised their own versions. Wedgwood continued to make it into the 21st century. The decoration was initially in the fashionable Neoclassical style, which was often used in the following centuries, but it could be made to suit other styles. Wedgwood turned to leading artists outside the usual world of Staffordshire pottery for designs. High-quality portraits, mostly in profile, of leading personalities of the day were a popular type of object, matching