Utah is ranked as the 16th most visited tourist attraction in the United States by "Forbes" magazine, with over five million annual visitors. Other attractions include Monument Valley, the Great Salt Lake, the Bonneville Salt Flats, and Lake Powell. The state of Utah relies heavily on income from tourists and travelers visiting the state's parks and ski resorts, and thus the need to "brand" Utah and create an impression of the state throughout the world has led to several state slogans, the most famous of which being "The Greatest Snow on Earth", which has been in use in Utah officially since
Miss Utah Teen USA second placement was in 2009, with Tasha Smedley making the top 15. The third placement was the following year, when Angelia Layton placed 3rd runner-up. In 2012, Keilara McCormick finished in the top 16, and in 2017 Rachel Bell placed in the top 15. Four Utah teens have won the Miss Utah USA title and competed at Miss USA. The most recent of these is Marin Poole, Miss Utah Teen USA 2002 and Miss Utah USA 2005, who is also part of Red Curtain Productions. All three Miss Utah Teen USA winners who won the Miss Utah Teen USA titles