Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Teletext of decoder circuitry is sometimes marked on televisions as CCT (Computer-Controlled Teletext), or ECCT (Enhanced Computer-Controlled Teletext). Besides the hardware implementations, it's also possible to decode teletext using a PC and video capture or DVB board. Adoption in the United States was hampered due to a lack of a single teletext standard and consumer resistance to the high initial price of teletext decoders. Throughout the period of analog broadcasting, teletext or other similar technologies in the US were practically non-existent, with the only technologies resembling such existing in the country being closed captioning, TV Guide On Screen, and Extended Data