The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
Euphony Communications Euphony Communications Euphony Communications Ltd is a privately owned Basingstoke, UK based communications and utility company. Euphony is notable for its hierarchical customer referral structure and independent base of consultants. Euphony was founded in 1998 and does not advertise itself in conventional ways. Euphony has featured in UK national newspapers, which have referenced its rapid expansion and success since it was bought by Giles Redpath who took over as CEO in 2004 to set the company in the right direction. The shares are held thus; Giles Redpath (53%), Penta Capital (35%), management (2%), others (10%). In February 2008, Euphony was