O2 (Ireland) fixed line and mobile services are branded as movistar. In January 2009, it was revealed that Ireland was nearly the most profitable market in the world for multinational mobile operators like O2. On 23 March 2009 Vodafone and O2's parent company Telefónica announced a deal to share their existing networks in Ireland and rollout future infrastructure jointly. On 6 April 2011 it was announced that Telefónica O2 Ireland and Eircom had agreed a new network sharing partnership. On 24 June 2013, it was announced that Hutchison Whampoa would acquire Telefónica's Irish mobile operations for €780 million, to be merged into
The O2 in October 2018, completes the loop of The O2, adding an extra floor in parts and providing space for 85 stores. Brands that have signed deals to take space include handbags maker Aspinal of London, Calvin Klein, Hackett, Ted Baker, Gant and Levi’s. In late 2007, Marine engineering consultancy, Beckett Rankine, were appointed to investigate the possibility of a cruise ship terminal being built. In 2012 it was reported that the O2 would be sold by its owners, Anschutz Entertainment Group (AEG), as part of the disposal of the entire company's assets, rumoured to be valued around $7 billion. The