O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Premium Brands Holdings Corporation million. In 2010, Premium Brands acquired SK Food Group, a Seattle-based supplier of breakfast sandwiches and wraps to Starbucks, for $42.5 million. Partly as a result of increased sales of these products, Premium Brands' overall sales more than doubled in the 5 years from 2010 to 2015, to $1.2 billion. The company's sandwich sales increased from $156.8 million to $460 million in 2016. In 2016, the company purchased meat company C&C Packing for up to $146 million. Premium Brands owns a range of specialty food manufacturing and differentiated food distribution businesses with operations in Canada and the United States. As