O2 (UK) Telefónica O2 had a long-standing relationship with Arsenal F.C., being their shirt sponsor until the end of the 2005/2006 season. In 2005, a three-year deal was signed that saw Telefónica O2 become the team's exclusive mobile communications partner. O2 were the main sponsor of the Channel 4 reality TV show "Big Brother" from its second series (as BT Cellnet) in 2001 until its fourth series in 2003. They also sponsored the spin-off shows "Celebrity Big Brother 2" in 2002 and "" in 2003. In total O2 sponsored five series of the show. O2 sponsored music festivals, the Wireless Festivals, from
Monopoly Capital of these years, followed by conditions of economic stagnation, some political economists have argued that Baran and Sweezy's analysis in Monopoly Capital is key to the theoretical and historical explanation of these events. This has led to an extension of theory to address what is called "monopoly-finance capital," the "internationalization of monopoly capital," the globalization of the reserve army of labor, and the growing monopolization of communications, most dramatically the Internet. Monopoly Capital Monopoly Capital: An Essay on the American Economic and Social Order is a book by Paul Sweezy and Paul A. Baran published in 1966 by Monthly Review