Ajax (cleaning product) Ajax (cleaning product) Ajax is a brand of cleaning products of Colgate-Palmolive. Colgate-Palmolive introduced Ajax powdered cleanser in 1947 and was one of the company's first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. The Ajax name was extended to a line of household cleaning products and detergents which enjoyed its greatest success in the 1960s and beginning of the 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce
Greek hero cult heroines as similar in kind to heroes, but in androcentric Greek culture, typically of lesser stature. Whitley distinguishes four or five essential types of hero cult: Hero cults could be of the utmost political importance. When Cleisthenes divided the Athenians into new demes for voting, he consulted Delphi on what heroes he should name each division after. According to Herodotus, the Spartans attributed their conquest of Arcadia to their theft of the bones of Orestes from the Arcadian town of Tegea. Heroes in myth often had close but conflicted relationships with the gods. Thus Heracles's name means "the glory of