Plain tobacco packaging support from health associations. As in other countries, there was fierce protest from the tobacco industry and tobacco retailers associations. The Health Minister also seemed lukewarm in his support, preferring to see the effect of newly-introduced health warnings. Under the next legislature however, the new Socialist Health Minister, Marisol Touraine, said she would fight especially at the European level for "neutral packaging". As in Australia, the tobacco industry countered that generic packaging would be easy to counterfeit, which would increase illegal cigarette sales. The EU directive eventually contained no explicit measures regarding plain packaging. In reaction, the French government announced
Tobacco packaging warning messages a variety of warnings with graphic, disturbing images of tobacco-related harms (including a smoking hurts your arteries and bladder cancer) are placed prominently on cigarette packages. General warning: In Ecuador, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a tongue cancer and premature birth) are placed prominently on cigarette packages. In Egypt, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a mouth cancer and gangrene) are placed prominently on cigarette packages. Cigarette packets and other tobacco packaging must include warnings in the same size and format and using the same approved texts