Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Raleigh Bicycle Company in 1967 and patented in the US in 1968. The bike was the "must have" item and signifier of "coolness" for many children at the time. The Chopper was first available for sale in June 1969 in North America. It went on sale in the UK in 1970 and sold well, and was a key factor in reviving the company's fortunes. The "Chopper" featured a 3-speed Sturmey-Archer gear hub, shifted using a top-tube mounted gear lever reminiscent of the early Harley-Davidson suicide shifter — one of its "cool" features. Other differences were the unusual frame, long padded seat with backrest,