Nuuk for the Danish colony of South Greenland, while Godhavn (modern Qeqertarsuaq) was the capital of North Greenland until 1940 when the administration was unified in Godthaab. In 1733, Moravian missionaries received permission to begin a mission on the island; in 1747, there were enough converts to prompt the construction of the Moravian Brethren Mission House and the formal establishment of the mission as New Herrnhut (). This became the nucleus for present-day Nuuk as many Greenlanders from the southeastern coast left their territory to live at the mission station. From this base, further missions were established at Lichtenfels (1748), Lichtenau
Nuuk Center first underground car park. Nuuk Center was welcomed by the local businesses, headed by Nuuk Centre Association, and generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses could thereby better compete with multinationals. The mall was also seen as an employment opportunity. The mall did not receive an uncritical welcome, however. While some expressed concerns the mall would change both the dynamics and the esthetics of the city, others saw the mall as a threat to traditional trading customs. Members of the older generation perceived Nuuk as becoming "too