O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
O2 (Ireland) O2 (Ireland) Telefónica Ireland was a broadband and telecommunications provider in Ireland that traded under the O2 brand (typeset as O). O2 Ireland was previously called Esat Digifone when it was owned by Esat Telecommunications (and Telenor) from 1997 to 2006. O2 Ireland became a subsidiary of Telefónica in 2006, after its parent company O2 in the United Kingdom was purchased. In June 2013, Hutchison Whampoa announced it would acquire the Irish arm of O2 for €780m. O2 was merged into Hutchison Whampoa's subsidiary Three Ireland in March 2015. In 1995 the then government, with Michael Lowry as Minister for