Plain tobacco packaging exports no tobacco to Australia, decided to suspend its WTO action initiated by the previous Ukrainian government. The packaging of Cuban cigars is considered to contribute significantly to sales. In June 2018, the WTO panel rejects the claims of the plaignants. Regarding the Agreement on technical barriers to trade, the panel concludes that plain packaging restricts trade only insofar as it reduces consumption, which is the legitimate objective of the measure. As for the TRIPS Agreement, it observes that "TRIPS does not provide for a right to use a trademark", but prevents other companies from using them. Under the legislation,
Plain tobacco packaging Mars, Incorporated and the UK Department of Health conveyed concerns that plain packaging could be extended to the food and beverage industry. Together, with other policies such as tobacco taxes, plain packaging is considered by some as a form of social engineering. A study commissioned by Philip Morris International indicated that plain packaging would shift consumer preferences away from premium towards cheaper brands. The tobacco industry also expressed concern that plain packaging would increase the sales of counterfeit cigarettes. Roy Ramm, former commander of Specialist Operations at New Scotland Yard and founding member of The Common Sense Alliance, a think