Nissan Maxima Nissan Maxima The Nissan Maxima is a mid-size car manufactured by Nissan and sold primarily in North America, the Middle East, and China. Making its sales debut in 1981 for the 1982 model year as the Datsun Maxima, it replaced the earlier Datsun 810. The name "Maxima" dates back to 1980 for the 1981 model year when the upscale 810 sold as the "810 Maxima" in North America. Like the 810, early versions of the Maxima had their origins in the Datsun/Nissan Bluebird. The Datsun brand was phased out in favor of Nissan in 1984 for the 1985 model year,
No Name (brand) Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." By the end of the decade there were more than 1,800 No Name products available. By the mid 1980s, No Name had become the best selling brand in the country - a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands. Additionally, No Name had achieved such prominence in spite of being available only in Loblaw owned stores. Media reports attributed much of that success to Dave Nichol and his