The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
Partner Communications Company the largest non-real-estate deal in Israel that year. 012 Smile was itself the product of a 2006 merger between 012 Golden Lines and Internet Gold's Smile Communications. Partner Communications Company Partner Communications Company Ltd. () doing business as Partner (), formerly known as Orange Israel (), is a mobile network operator, internet Wi-Fi, fixed telephony service and OTT/IPTV provider in Israel. It was formerly operating under the Orange brand name until 16 February 2016. The company’s shares are traded on NASDAQ and the Tel Aviv Stock Exchange, where it is a constituent of the TA-25 Index; since August 2009, Scailex