O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
LSWR O2 class to gain acceleration on intensive timetables. Adams settled upon the 0-4-4T wheel arrangement to provide the basis of what was to become the O2 Class. The second of William Adam's 0-4-4 designs, the O2 Class was a development of his previous T1 class of 1888. The brief behind the design was to create a locomotive capable of mixed-traffic operations, a characteristic dictated by the relatively small wheel diameter and smaller cylinders, effectively to replace the obsolete Beattie Well Tank. As a result, a compact locomotive with high route availability was produced, a factor that would be essential during the later