Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext systems mounted a large market trial in Los Angeles in partnership with NBC and Public Broadcasting Service (PBS) Public television. Services premiered simultaneously on station KNXT (now KCBS-TV), KNBC and KCET in Los Angeles. All three services included an array of local news and information services. KCET's service also included service components for use in schools. Later, an official North American standard of teletext, called NABTS (North American Broadcast Teletext Specification) was developed in the early 1980s by Norpak, a Canadian company. NABTS provided improved graphic and text capability over WST, but was quite short-lived. This was mainly due to the