Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Nissan Sentra the B13 model was sold under that name until 2017, alongside the updated models badged as Sentra. In North America, the Sentra currently serves as Nissan's compact car, despite being rated as a mid-size car by the EPA due to its interior volume since the 2007 model year. While previous Sentras were subcompacts, the Sentra has grown over the years, with the Nissan Versa having replaced the Sentra in the entry-level area. The Sentra name was created for Nissan by Ira Bachrach of Namelab, and Bachrach describes the origin as "Nissan wanted consumers to understand that it was quite safe