Raleigh Chopper rear wheel, featuring a red line around the sidewall. In 1969 the Raleigh Chopper was launched in the UK market this was a triple launch for Raleigh, with the Chopper branded as THE HoT oNE, alongside the Moulton Mk3 (The Smooth One), and the RSW Mk3 (The Dolly One). The Chopper bike was sold as a "must have" item and signifier of "coolness" for many children at the time. The Mk 2 ("Mark 2") Chopper was an improved version sold from 1972. It had the rarely-purchased option of five-speed derailleur gears, and the gear lever shifter changed from a knob
Chicago Bicycle Company of Champion Cycles, also in Vermont, to design a marketable bicycle concept that would appeal to commuters and people wishing to have a practical alternative to the mountain bike and road bike without the complication of derailleurs, and above all, made in the U.S. The bicycles sold for $500– $1000, depending on hubs, and options chosen by the customer. They used internal gear hubs from Sachs, with drum, or internal brakes, to avoid the complications of vulnerable external mechanisms. The bikes would later become known as "comfort cruisers", and though CBC was unsuccessful in marketing, famed bicycle maker and MTB