Plain tobacco packaging advocacy groups, including the Canadian Cancer Society. He has since become the Prime Minister and has told his then-Health Minister, Jane Philpott, that he expects her to "Introduce plain packaging requirements for tobacco products, similar to those in Australia and the United Kingdom". In March 2015, a bill similar to the Australian one was established before the Congress of the Republic, since it was intended to regulate the packaging and labeling of tobacco products. The ultimate goal of this Bill was to achieve a total ban on its advertising, promotion and sponsorship. Although the Bill was filed a few months
Plain tobacco packaging to drive down demand of tobacco products. A 2013 review found that plain packaging increased the importance of health warnings to consumers. Plain packaging in a darker colour was associated with more harmful effects. Furthermore, plain packaging reduced confusion about health warnings. Plain packaging with large, graphic, warnings, was considered to impact on smoking cessation. There is little evidence yet as to what effect plain packaging will have on smoking in lower-income countries. Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between