O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Anti-Monopoly Anti-Monopoly Anti-Monopoly is a board game made by San Francisco State University Professor Ralph Anspach, in response to "Monopoly". Anspach created "Anti-Monopoly" in part as a response to the lessons taught by the mainstream game, which he believed created the impression that monopolies were something desirable. His intent was to demonstrate how harmful monopolies could be to a free-enterprise system, and how antitrust laws work to curtail them in the real world. The game was originally to be produced in 1973 as "Bust the Trust", but the title was changed to "Anti-Monopoly". It has seen multiple printings and revisions since