Telefónica Europe business was rebranded to 'O2 Online' which continues in the UK as a mobile communications service provider tied to the O2 UK network. The Genie portal properties were rebranded O2 Active in UK, Germany, Ireland and the Netherlands, and Genie Asia became O2 Asia. O2 Asia became a subsidiary of O2 UK for governance purposes. On 31 October 2005, O2 agreed to be taken over by Telefónica, a Spanish telecommunications company, with a cash offer of £17.7 billion, or £2 per share. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom,
Schwartz Communications Schwartz Communications Schwartz Communications is a public relations agency based in Waltham, Massachusetts. Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz. Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch. The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies. The company established an office in San Francisco in 1996 and on November 1, 2006, Schwartz opened their third office at Stockholm. In 2007, they established a location in London. In March