Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Sentra the B13 model was sold under that name until 2017, alongside the updated models badged as Sentra. In North America, the Sentra currently serves as Nissan's compact car, despite being rated as a mid-size car by the EPA due to its interior volume since the 2007 model year. While previous Sentras were subcompacts, the Sentra has grown over the years, with the Nissan Versa having replaced the Sentra in the entry-level area. The Sentra name was created for Nissan by Ira Bachrach of Namelab, and Bachrach describes the origin as "Nissan wanted consumers to understand that it was quite safe