Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext which Teletext is carried. A number of broadcast authorities have recently ceased the transmission of teletext services. "(Subtitling still continues to use Teletext in these three countries with some providers switching to using image based DVB subtitling for HD broadcasts. New Zealand solely uses DVB subtitling on terrestrial transmissions despite Teletext still being used on internal SDI links.)" Teletext Teletext (or broadcast teletext) is a television information retrieval service created in the United Kingdom in the early 1970s by the Philips Lead Designer for VDUs, John Adams. Teletext is a means of sending pages of text and simple geometric shapes