BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext as the internet, whereby pages are 'requested' and then 'sent' to the user – a method not possible given the one-way nature of broadcast teletext. Unlike the Internet, teletext is broadcast, so it does not slow down further as the number of users increase, although the greater number of pages, the longer one is likely to wait for each to be found in the cycle. For this reason, some pages (e.g. common index pages) are broadcast more than once in each cycle. Teletext proved to be a reliable text news service during events such as the September 11 terrorist attacks,