Plain tobacco packaging an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion. Plain packaging can change people's attitudes towards smoking and may help reduce the prevalence of smoking, including among minors, and increase attempts to quit. Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard
Bright Packaging the packaging of FMCG products. The company supplies packaging products to Philip Morris, Unilever, Procter and Gamble and British American Tobacco. Its products include aluminum foil, metalized film laminate, tissue/woodfree/board, and inner frames, which are primarily used in cigarette, liquor, confectionery, and pharmaceutical packaging. It is also involved in property investment activities. The company's manufacturing plant is located in Subang Hi-Tech Industrial Park. Bright Packaging supplies the tobacco, confectionery and pharmaceutical industries resulting in being a hidden nonetheless critical component of its clients supply chain and product image. Bright Packaging was embroiled in a high-profile boardroom dispute culminating in a