Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Men's rights movement in India Khan's television show, Satyamev Jayate. In December 2012, about 15,000 men pledged to boycott Khan's film "". According to Anil Kumar, co-founder of SIFF, Khan had portrayed men negatively on the show and had projected only one side of the domestic violence issue. In September 2012, Ministry of Women and Child Development Krishna Tirath proposed a bill that would make it mandatory for husbands to pay a salary to their wives. This move was criticised by men's rights groups and they sought Prime Minister Manmohan Singh's intervention in the matter. Phanisai Bhardwaj, a Lok Satta Party candidate in Karnataka assembly