Plain tobacco packaging duty on cigarettes fell by 3.4% in Australia in 2013 compared to 2012 when plain packaging was introduced. Some commentators referred to data provided by the tobacco industry and claimed that the tobacco sales volume had increased by 59 million sticks (individual cigarettes or their roll-your-own equivalents) during the same period. According to Philip Morris International, 2013 saw a 0.3% increase in tobacco sales compared to 2012. Other commentators however contradicted these claims based on data published by the Australian Bureau of Statistics in March 2014. A study conducted by KPMG for three major cigarette manufacturers had found that illegal
Tobacco packaging warning messages 8 updated health warning messages, all including the number for a national quitline. The side of the package now bears 1 of 4 simplified toxic emission statements. These labels were fully implemented on cigarette and little cigar packages by June 2012 (though the 2000 labels still appear on other tobacco products). Canada also prohibits terms such as "light" and "mild" from appearing on tobacco packaging. The current labels were based on extensive research and a long consultation process that sought to evaluate and improve upon the warnings introduced in 2000. In accordance with Canadian law regarding products sold legally in