Plain tobacco packaging referred to the Health Committee for consideration which reported it back to Parliament with minor amendments on 11 August 2014 including a change in title from ‘Plain Packaging’ to ‘Standardised Packaging’. The Bill was stalled due to concern over legal action against the Australian government’s plain packaging regime. However, in February 2016, Prime Minister John Key commented that there was now firm legal ground for plain packaging and that the measure could become law by the end of 2016. On 30 June 2016, the Bill was given its second reading with consideration by the Committee of the Whole House on
Plain tobacco packaging font, found plain packs to be significantly less attractive. Additionally, research in which young adults were instructed to use plain cigarette packs and subsequently asked about their feelings towards them confirmed findings that plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packs also increased behaviours such as hiding or covering the pack, smoking less around others, going without cigarettes and increased thinking about quitting. Almost half of the participants reported that plain packs had either increased the above behaviours or reduced consumption. Auction experiments indicated that a likely outcome of plain packaging would be