Plain tobacco packaging firms were worried the Australian plain packaging legislation might set a global precedent. In July 2012 it was reported that the American lobbying organisation American Legislative Exchange Council (ALEC) had launched a worldwide campaign against plain packaging of cigarettes. With the backing of tobacco companies and other corporate interests, it was targeting governments planning to introduce bans on cigarette branding, including the UK and Australia. Tobacco companies were also reported to have provided legal advice and funding to Ukraine and Honduras governments to launch a complaint in the World Trade Organization (WTO) on the grounds that the Australian legislation is
Plain tobacco packaging been allowed for sale in New Zealand. In August 2012, it was believed that Norway began considering plain packaging. On the 31 May 2016 on World No Tobacco Day, the Health Minister Bent Høie announced the introduction of plain packaging to Norway by 2017. The plain packaging rule applies to snus as well as cigarettes. In December 2016, the Norwegian Parliament voted overwhelmingly in favour of implementing standardised packaging for tobacco products. The measure was introduced at the same time as the EU Tobacco Products Directive measures on packaging and labelling, taking effect on 1 July 2017. Retailers were given