Nissan Silvia Bluebird which was in production at the time the Silvia was introduced. In Japan, it was sold at Nissan Bluebird Store locations, and was marketed with the "Nissan" name instead of the more widely used "Datsun" brand name. The S10 was the first mass-produced Silvia built on the all-new S platform, intended as Nissan's compact, rear-wheel-drive, sporty car platform. Japanese versions were exclusive to Nissan Japanese dealerships called "Nissan Prince Store" along with the larger C110 Skyline. The S10 featured less "traditional" lines than similar offerings from rivals Toyota and Mazda sharing a common appearance with the larger Skyline. In
Nissan of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan Telecom (both now merged into KDDI) in 1999. Nissan offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings. Nissan also owns Nissan Marine, a joint venture with Tohatsu Corp that produces motors for smaller boats and other maritime equipment. Nissan also built the M-V orbital rocket. Nismo is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the All Japan Sports Prototype Championship, Super GT, IMSA GT Championship, World