O2 (Ireland) BT Group and 1 mm02 share for each British Telecommunications share they held. After the de-merger, most of mmO2's operations, including Digifone, were rebranded O2. mmO2 plc later became O2 plc and remained an independent company until 2005. On 31 October 2005 it was announced that Telefónica, S.A., the Spanish telecommunications company, had made a recommended takeover bid for O Ireland's parent company, O2 plc. This was then approved by shareholders and O was officially purchased in mid February 2006. The O2 brand is now used in several countries for Telefónica's mobile operations outside Spain and Latin America, where Telefónica
O2 (Ireland) their bills on time in August 2008. The Advertising Standards Authority upheld complaints concerning advertisements by O2. In August 2010, O2 was warned by the telecoms watchdog, ComReg, that it could not move customers to online billing without their explicit agreement. In March 2011, O2 pleaded guilty to a breach of the Data Protection Act at the Dublin District Court. In March 2011, it was revealed that Denis O'Brien made payments to the Minister for Communications, Michael Lowry, to aid Esat Digifone's licence bid. O2 (Ireland) Telefónica Ireland was a broadband and telecommunications provider in Ireland that traded under the