Telefonica O2 UK Ltd v British Telecommunications plc applied an extreme precautionary principle to a dynamic and competitive market, at odds with the Directives’ market-oriented and permissive approach. Lord Neuberger, Lord Mance, Lord Toulson and Lord Hodge agreed. Telefonica O2 UK Ltd v British Telecommunications plc Telefonica O2 UK Ltd v British Telecommunications plc [2014] UKSC 42 is a UK enterprise law, concerning telecommunications. Telefonica O2 UK Ltd argued that BT’s charges for connections and terminations were unlawful. BT’s Standard Interconnect Agreement was varied unilaterally in 2009 to change termination charges for 08 numbers, subject to a mobile operator’s right to object, and dispute resolution by Ofcom (unless
O2 (UK) better, connected", in 2013 to "Be more dog", and in 2016 to "More for you". All of O2's marketing campaigns to date have been created by London advertising agency VCCP. "O2 Priority" offers benefits to customers including early access to tickets for events at the O2 Arena and O2 Academy venues. "O2 Refresh", introduced in 2013, splits monthly billing into two parts so customers pay for their device (phone or tablet) separately from their airtime. From 2017, customers can change their airtime tariff up or down, once a month, during the first 24 months of their contract. O2 currently sponsor