Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Schwinn Bicycle Company accoutrements of motorcycles customized in the "bobber" or "chopper" style, including high-rise, "ape-hanger" handlebars and low-rider "banana seats". Inspired, he designed a mass-production bike for the youth market known as "Project J-38". The result, a wheelie bike, was introduced to the public as the Schwinn "Sting-Ray" in June 1963. It had ape-hanger handlebars, Persons's Solo Polo Seat banana seat and 20-inch tires. Sales were initially slow, as many parents desiring a bicycle for their children did not find the Sting-Ray appealing in the least. However, after a few appeared on America's streets and neighborhoods, many young riders would accept nothing