Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
No Name (brand) Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." By the end of the decade there were more than 1,800 No Name products available. By the mid 1980s, No Name had become the best selling brand in the country - a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands. Additionally, No Name had achieved such prominence in spite of being available only in Loblaw owned stores. Media reports attributed much of that success to Dave Nichol and his