Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco and Vaping Products Act issued by a provincial, federal, or foreign government with a signature, photo, and date of birth are also accepted. In addition, every retailer must a place a sign near the tobacco products. The sign must adhere to the specifications outlined in the Tobacco Act. It must be in a visible location with a surface area no smaller than 600 cm with the following text: Tobacco products must have legible packaging with text in both of Canada's official languages, English and French. The package must contain health warnings and information on toxic emissions, either in the form of text or pictures