Mariachi was heavily involved in cultural promotion as a way to create a unified Mexican identity after the end of the Mexican Revolution. One of these efforts was the promotion of mariachi as an international symbol of Mexican identity, first with radio and sound recordings and later with films. Mexico built a nationwide radio broadcasting network in the 1920s such as XEB and XEW, which began broadcasting mariachi music as a media production, rather than as a music for social events. This music was already being modified in part due to the advent of sound recording. For example, most son jaliscense
Campanas de America Campanas de America Campanas de America is an innovative twelve-piece musical ensemble mariachi band founded in 1978 in San Antonio, Texas. The band (Bells of America in English) was named after Belle Ortiz, the wife of the band's musical director and manager, Juan Ortiz. They have performed nationwide, and continue with an active recording career. Expanding in style from traditional mariachi sounds, the band also uses more diverse instruments including the accordion, keyboards, and a full drum kit. They are the only mariachi band to display an instrument at the Hard Rock Cafe. In 1996 the band appeared at The