Nissan Motor Philippines establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI. Nissan Motor Philippines The Nissan Philippines, Inc. is a joint venture between Nissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissan automobiles, multi-purpose vehicles (MPV) and sport utility vehicles (SUV) in the Philippines. Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor of Datsun cars and pickups. UMC started assembling
Nissan the Nissan Pulsar as the Holden Astra between 1984 and 1989. LDV Group sold a badge engineered light commercial vehicle version of the Nissan Serena as the LDV Cub from 1996 to 2001. The Nissan equivalent was marketed as the Nissan Vannette Cargo. In 1999, with Nissan facing severe financial difficulties, Nissan entered an alliance with Renault S.A. of France. Signed on 27 March 1999, the "Renault-Nissan Alliance" was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. In the spring of 2000, Yanase, Japan’s premier seller