Plain tobacco packaging (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws. Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control
Plain tobacco packaging UK regulations forbid "logos or promotional images … inserts … discounts … offers … information about nicotine, tar or carbon monoxide … lifestyle or environmental benefits [and] mentions or depictions of taste, smell or the absence thereof", while mandating "drab dark brown coloured packaging", specific package shapes and a specific font (Helvetica 14-point) for brand names. The UK is also bound by the EU's Tobacco Products Directive (2014) which included a requirement for combined health warnings (picture, text and information on how to stop) covering 65 per cent of both the front and back of packaging. Plain tobacco packaging Plain