Plain tobacco packaging at how desperate the tobacco companies are to stop plain packaging, for confirmation that pack design is seen as critical to sales." The World Health Organization's director for the Western Pacific also congratulated Australia and stated that all countries and areas in the Western Pacific should follow Australia's good example. Speaking on Radio Australia, Don Rothwell, Professor of International Law at the Australian National University, noted that Philip Morris was pursuing multiple legal avenues. The Notice of Arbitration under the bilateral investment treaty between Hong Kong and Australia has a 90-day cooling off period after which the case would most
Plain tobacco packaging in EU countries in May 2016, the option for the Member States to introduce plain packaging. Legal scholars consider plain packaging to be consistent with primary European law and German law. The directive adopted April 3, 2014 explicitly states that 28 EU countries have the option of implementing plain packaging, a provision upheld on May 4, 2016 by the European Court of Justice as valid when dismissing a tobacco industry legal challenge. In December 2010, a UMP member of the French Parliament tabled a Member's Bill aimed at creating plain cigarette packaging. However, the bill did not pass despite ongoing