Cristina Fernández de Kirchner of the Buenos Aires province, both leaders had their respective wives run for the office: Hilda González de Duhalde for the PJ, and Cristina Kirchner for the Front for Victory. Cristina Kirchner won the election. The presidential election was held on 28 October 2007. With Kirchner leading all the pre-election polls by a wide margin, her challengers focused on forcing her into a ballotage. To win in a single round, a presidential candidate in Argentina needs either more than 45% of the vote, or 40% of the vote and a lead of more than 10 percentage points over the runner-up.
Public image of Cristina Fernández de Kirchner be placed on either the "good" or "evil" side according to the political needs of the time, and the pro-Kirchner network may shift the support or criticism accordingly. Her speeches also resort to appeal to emotion. Cristina Kirchner also uses comparisons with historical events to support her policies. It has been stated by the historian Luis Alberto Romero that those comparisons are usually inaccurate and misleading, but most professional historians prefer to ignore them, and focus on her actual policies instead. The media that promotes the ""Relato K"" is divided into three main groups. First is state-owned media, which is