O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
The O2 The O2 The O2 is a large entertainment district on the Greenwich peninsula in South East London, England, including an indoor arena, a music club, a Cineworld cinema, an exhibition space, piazzas, bars and restaurants. It was built largely within the former Millennium Dome, a large dome-shaped canopy built to house an exhibition celebrating the turn of the third millennium; consequently "The Dome" remains a name in common usage for the venue. It is sometimes referred to as The O2 Arena, but that name properly refers to a smaller indoor arena within The O2. Naming rights to the district were