O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
O2 Global Network O2 Global Network O2 Global Network (O2 International Network for Sustainable Design, stylized as O Global Network) is an international network for people interested in sustainable design. The network is made up of the O2 Global Network foundation, regional hubs, local groups, liaisons and individuals (called O2's). It has currently more than 70 country contacts. O2 ("Oxygen") was founded in 1988 in Milan by Niels Peter Flint, Thierry Kazazian, Jorgi Scheicher, Jeremy Quinn and others. O2 Groups in Denmark, Finland, France, Sweden and the United Kingdom followed. Six years later (5 July 1994), Iris de Graaf and Willem Hanhart founded