Plain tobacco packaging exports no tobacco to Australia, decided to suspend its WTO action initiated by the previous Ukrainian government. The packaging of Cuban cigars is considered to contribute significantly to sales. In June 2018, the WTO panel rejects the claims of the plaignants. Regarding the Agreement on technical barriers to trade, the panel concludes that plain packaging restricts trade only insofar as it reduces consumption, which is the legitimate objective of the measure. As for the TRIPS Agreement, it observes that "TRIPS does not provide for a right to use a trademark", but prevents other companies from using them. Under the legislation,
Plain tobacco packaging tobacco companies subsequently hired a public relations firm to oversee the campaign. In May 2011, British American Tobacco launched a media campaign suggesting that illicit trade and crime syndicates would benefit from plain packaging. BATA CEO David Crow threatened to lower cigarette prices in order to compete, which he claimed could result in higher levels of smoking amongst young people. Mr. Crow later commented he would tell his own children not to smoke cigarettes, because they are unhealthy. The BATA campaign is largely based on a report from Deloitte. Several of the claims contained in the report related to border