O2 Store O2 Store The O2 Store is a chain of retail stores operated by Telefónica Europe, specializing in mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom. O2 Stores come in 2 formats - Franchise and Retail. The latter are owned and maintained by O2 UK directly, as opposed to private investors. The majority of stores have an O2 Guru, effectively a Technical Specialist. This free service is offered to all consumers, whether they are a Telefonica customer or not. Aside from general information, mobile phones are the central motive for visiting an O2
O2 (UK) better, connected", in 2013 to "Be more dog", and in 2016 to "More for you". All of O2's marketing campaigns to date have been created by London advertising agency VCCP. "O2 Priority" offers benefits to customers including early access to tickets for events at the O2 Arena and O2 Academy venues. "O2 Refresh", introduced in 2013, splits monthly billing into two parts so customers pay for their device (phone or tablet) separately from their airtime. From 2017, customers can change their airtime tariff up or down, once a month, during the first 24 months of their contract. O2 currently sponsor