Ewan McGregor Collar" (1993). Not long afterwards, he starred in the BBC adaptation of "Scarlet and Black" (also 1993) with a young Rachel Weisz, and made his film debut in Bill Forsyth's "Being Human" (1994). For his role in the thriller "Shallow Grave" (also 1994), he won an Empire Award. The film was his first collaboration with director Danny Boyle. His international breakthrough followed with the role of heroin addict Mark Renton in Boyle's "Trainspotting" (1996), an adaptation of Irvine Welsh's novel of the same name. McGregor played the male romantic lead role in the British film "Little Voice" (1998). He was
Rational addiction Rational addiction Rational addiction is the hypothesis that addictions can be usefully modeled as specific kinds of rational, forward-looking, optimal consumption plans. The canonical theory comes from work done by Kevin M. Murphy and Gary S. Becker. A theory of addictions in the broad sense—for example, to heroin, tobacco, religion, or food—the article tried to reconcile addictions with the standard rational choice framework of modern economics. Though controversial, this theoretical approach has become "one of the standard models in the literature on addictive behavior" in economics, and a variety of extensions and modifications have been developed and published by other