Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Satyamev Jayate (TV series) sharing site YouTube, wherein, people left emotional messages on the site. "A man who wanted a boy said that after watching the show he cried and he apologized to his wife and said that he just wants her to be happy," said Khan when talking to media. "Hindustan Times" conducted an online poll asking the viewers, "Did you like Aamir Khan's "Satyamev Jayate"?" to which 88% viewers agreed that they liked the show, 5% felt that Khan and the show failed to impress and 7% remained undecided, waiting to watch more episodes before forming their opinion. Persistent Systems Ltd, an