Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Motors vs. Nissan Computer its use on 4 June 1994, five years prior to Nissan Motor Corporation's interest in the domain. Nissan Motors considered Nissan Computer's use of the name to be trademark dilution, and laid claim to the domain by alleging cyber squatting. However, Nissan Computer was named after its owner, Uzi Nissan. Following the outcome of the case, Nissan Motors uses the name "nissanusa.com" for its U.S. website. Nissan Motors vs. Nissan Computer Nissan Motors vs. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com. The case has received