Nissan Silvia Bluebird which was in production at the time the Silvia was introduced. In Japan, it was sold at Nissan Bluebird Store locations, and was marketed with the "Nissan" name instead of the more widely used "Datsun" brand name. The S10 was the first mass-produced Silvia built on the all-new S platform, intended as Nissan's compact, rear-wheel-drive, sporty car platform. Japanese versions were exclusive to Nissan Japanese dealerships called "Nissan Prince Store" along with the larger C110 Skyline. The S10 featured less "traditional" lines than similar offerings from rivals Toyota and Mazda sharing a common appearance with the larger Skyline. In
Nissan Cefiro its exterior dimensions were exactly the same as the luxury sedans Nissan Cedric (exclusive to "Nissan Bluebird") and the Nissan Gloria (exclusive to "Nissan Prince") locations. Brand new, the Cefiro was slightly more expensive than the equivalent Nissan Skyline and had many modern features available for the first time. They included projector beam headlights, automatic tinting rear vision cabin mirror, electrically adjustable seats, automatic headlights, steering wheel mounted radio controls, HICAS four-wheel steering, electronically adjustable (damper) suspension and Nissans proprietary 4WD system, ATTESA E-TS. Due to its luxurious content of equipment and features installed, it helped to justify the moderately