Plain tobacco packaging contrary to a WTO intellectual property agreement. WTO complaints must be made by Governments, not companies. British American Tobacco confirmed that they were helping Ukraine meet legal costs in their case against Australia. By May 2013 Cuba, Ukraine, Honduras and the Dominican Republic challenged Australia's rules through the WTO by filing requests for consultations, the first step in challenging Australia’s tobacco-labelling laws at the WTO A request for consultations opened a 60-day negotiation window after which a formal complaint could be filed which, if successful, might have led to increased tariffs on Australian exports. On 28 May 2015 Ukraine, which
Plain tobacco packaging to drive down demand of tobacco products. A 2013 review found that plain packaging increased the importance of health warnings to consumers. Plain packaging in a darker colour was associated with more harmful effects. Furthermore, plain packaging reduced confusion about health warnings. Plain packaging with large, graphic, warnings, was considered to impact on smoking cessation. There is little evidence yet as to what effect plain packaging will have on smoking in lower-income countries. Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between