Plain tobacco packaging and investment proceedings on the issue has been described as an affront to the rule of law in Australia. Dr Patricia Ranald, Convener of the Australian Fair Trade and Investment Network said that big tobacco and other global corporations are lobbying hard to include the right of foreign investors to sue governments in the current negotiations for a Trans-Pacific Partnership Agreement (TPPA). Philip Morris International lost its case in December 2015. In November 2011, British American Tobacco announced that it would challenge the laws in the High Court as soon as they gained royal assent. In August 2012, the High
Plain tobacco packaging to drive down demand of tobacco products. A 2013 review found that plain packaging increased the importance of health warnings to consumers. Plain packaging in a darker colour was associated with more harmful effects. Furthermore, plain packaging reduced confusion about health warnings. Plain packaging with large, graphic, warnings, was considered to impact on smoking cessation. There is little evidence yet as to what effect plain packaging will have on smoking in lower-income countries. Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between