Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Service Information o'clock "Service Information" bulletin from Friday, 24 August 1973 which includes the announcement concerning the last day of trade test colour films being shown. Service Information Service Information was a regular programme in the early days of colour television in the United Kingdom that gave out engineering information for the radio and television trade. These announcements were made by the BBC continuity announcers of the time and were read over in-vision captions. The programme was broadcast on BBC2 three times a day, 10.00am, 11.30am, and 2.30pm each weekday from 23 October 1967 to 1975, then once a day at 10.30am