Nissan combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault and Nissan indirect control over the Russian manufacturer. Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013. Taken together, the Renault–Nissan Alliance sells one in ten cars worldwide, and would be the world's fourth largest automaker with 2013 sales of 8,266,098 units. Presidents and chief executive officers of Nissan: Nissan: Nissan's volume models are sold worldwide under the Nissan brand. Datsun: Until 1983, Nissan automobiles in most export markets were sold under the Datsun brand. In 1984 the Datsun
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to