Ajax (cleaning product) Ajax (cleaning product) Ajax is a brand of cleaning products of Colgate-Palmolive. Colgate-Palmolive introduced Ajax powdered cleanser in 1947 and was one of the company's first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. The Ajax name was extended to a line of household cleaning products and detergents which enjoyed its greatest success in the 1960s and beginning of the 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce
Atlas (architecture) Atlas (architecture) In European architectural sculpture, an atlas (also known as an atlant, or atlante or atlantid; plural atlantes) is a support sculpted in the form of a man, which may take the place of a column, a pier or a pilaster. The Roman term for such a sculptural support is a telamon (plural telamones or telamons). The term "atlantes" is the Greek plural of the name Atlas—the Titan who was forced to hold the sky on his shoulders for eternity. The alternative term, "telamones", also is derived from a later mythological hero, Telamon, one of the Argonauts, who was