Plain tobacco packaging tank supported by British American Tobacco, stated that it would be "disastrous if the government, by introducing plain-packaging legislation, [removed] the simplest mechanism for the ordinary consumer to tell whether their cigarettes are counterfeit or not." Arguments against plain packaging include its effect on smuggling, its effect on shops and retailers, and its possible illegality. A study published in July 2014 by the British Medical Journal refuted those claims. In reporting Philip Morris's legal action against the Australian project, "The Times of India" noted in 2011 that plain packaging legislation was being closely watched by other countries, and that tobacco
Plain tobacco packaging changes to the tobacco products labelling regulations that included sixteen new graphic health warnings covering 75% of the principal faces of cigarette and cigarillo packages. As of September 2015, Health Canada is not planning regulatory action that would require plain or standardised packaging of tobacco products. The department considers its commitment to introduce health-related labelling requirements on cigarettes and cigarillos fulfilled. In early-October 2015, the Liberal Political Party leader, Justin Trudeau, announced that he would include the introduction of plain tobacco packaging as part of his platform, under the heading of Healthier Kids. He has received positive feedback from cancer