Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Plain tobacco packaging Legislation finally passed on 21 November 2011. In March 2015, an early day motion forwarded by deputy Catherine Fonck to consider plain packaging in Belgium. However, it was opposed and stuck down by the federal Public Health select committee. Later in November 2016, the health minister Maggie De Block said she is open to idea of plain packaging, once the introduction of plain packaging in France and the UK has been reviewed. This was done on top of a list of new tobacco laws such as increasing taxes and raising the purchasing age to 18. In 2011, Health Canada introduced