Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Tobacco packaging warning messages TO HEALTH" in English. Paan, gutkha and tobacco packets carried the warning "TOBACCO IS INJURIOUS TO HEALTH" in Hindi and English. The law later changed. According to the new law, cigarette packets were required to carry pictorial warnings of a skull or scorpion along with the text "SMOKING KILLS" and "TOBACCO CAUSES MOUTH CANCER" in both Hindi and English. "The Cigarette and Other Tobacco Products (Packaging and Labelling) Rules 2008" requiring graphic health warnings came into force on 31 May 2008. Under the law, all tobacco products were required to display graphic pictures, such as pictures of diseased lungs, and