O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Loud Tour Live at the O2 peaked at number eighton the UK Music Video Chart and number nine on the Irish Music DVDs Chart. The album was more successful in France where debuted and peaked at number two on the French Music DVD Chart. "Loud Tour Live at the O2" debuted at number 11 on the US "Billboard" Music Video Sales chart which was also its peak. Additionally, it peaked at number eight on the Australian Music DVD Chart. Loud Tour Live at the O2 Loud Tour Live at the O2 is the second live long-form video by Barbadian singer Rihanna. It was released on December