Plain tobacco packaging Court ruled in favour of the Australian government. British American Tobacco placed freedom of information requests on a Cancer Institute NSW research survey of school students aged between 12-17, which asked how they react to plain packaging, where they get cigarettes from and what age they started smoking. The Cancer Council Victoria fought the FOI request, saying that the tobacco company wanted to use the survey information to change their marketing to children to increase cigarette smoking among youth. Phillip Morris was ordered to pay the Australian government's legal fees. A FOI request by Nick Xenophon and Rex Patrick revealed
Plain tobacco packaging font, found plain packs to be significantly less attractive. Additionally, research in which young adults were instructed to use plain cigarette packs and subsequently asked about their feelings towards them confirmed findings that plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packs also increased behaviours such as hiding or covering the pack, smoking less around others, going without cigarettes and increased thinking about quitting. Almost half of the participants reported that plain packs had either increased the above behaviours or reduced consumption. Auction experiments indicated that a likely outcome of plain packaging would be