Raleigh Bicycle Company the mid-1960s, TI–Raleigh owned Brooks (one of the oldest saddle makers in the world), Sturmey-Archer (pioneer of 3-speed hubs), and Reynolds (maker of 531 tubing). Carlton, which had been unable to make inroads in the USA market after a failed rebranding deal with Huffy, found success in the late 1960s by recasting itself as "Raleigh-Carlton", a Raleigh-logo'd bike with some Carlton badging, and using the US dealer network to import and distribute bikes. The Raleigh Chopper was designed by Nottingham native Alan Oakley, though this has been disputed by Cambridge designer Tom Karen. The Chopper was patented in the UK
Murray (bicycle company) banana-seat, wheelie bike pioneered by Schwinn, the Murray "Wildcat". The "Wildcat" was also styled by Schreckengost, who gave it his own interpretation of a chopper motorcycle, with high-rise handlebars, a tall sissy bar, and a flared rear fender. A series of models followed, including the "Eliminator", "Firecat" and "Hotshot". In 1977, again following a youth trend, Murray introduced its BMX model. During the 1980s, in an attempt to overcome declining sales, Murray began selling its bicycle line in lower-cost mass market stores and discount chains such as Target, K-Mart, and Wal-Mart. While the practice enabled the company to increase sales