Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Pulsar until the introduction of the Nissan Tiida (C11) in 2005; at this time the Pulsar name was retired. In 2013, Nissan replaced the Tiida in Australia and New Zealand with two new models badged as Pulsar. These were based on the Nissan Sylphy (B17) sedan and Nissan Tiida (C12) hatchback, the latter also selling in Thailand under the Pulsar name. In Australia and New Zealand, Nissan continued to use the Pulsar name for the N16 series that was labelled Nissan Bluebird Sylphy in Japan. The Nissan Sylphy B17 sedan was released in 2013 and is rebadged as Nissan Pulsar for