Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco packaging warning messages of India, which asks the government to stop selling of loose cigarettes and publish bigger health warnings on tobacco packs. General warning: Before 1996 1996-1999 1999–2001 2002–end of 2013 Since 2014 With the enforcement of 2012 Indonesian Government Regulation ("Peraturan Pemerintah") No. 109, all of tobacco products/cigarette packaging and advertisement should include warning images and age restriction (18+). Graphic warning messages must consist 40% of cigarette packages. After the introduction of graphic images in Indonesian cigarette packaging, the branding of cigarettes as "light", "mild","filter", etc. is forbidden. Other alternatives: The warning below appears on the side of the cigarette packaging: