Plain tobacco packaging that Australia's legal fees amounted to $39 million with Patrick saying that this showed the dangers of investor-state dispute settlement clauses allowing companies to sue governments in the Trans-Pacific Partnership. The World Health Organization applauded Australia’s law on plain packaging noting that “the legislation sets a new global standard for the control of a product that accounts for nearly 6 million deaths each year". The Cancer Council of Australia hailed the passing of the legislation, stating, "Documents obtained from the tobacco industry show how much the tobacco companies rely on pack design to attract new smokers...You only have to look
Plain tobacco packaging to ask people to look at this." The "Plain Packs Protect" campaign by an alliance of health organisations set out the case for tobacco plain packaging in the UK, as did Cancer Research UK's "The Answer Is Plain" campaign, which was launched soon after the government consultation was announced. Opposing this was the smokers' rights group FOREST, which launched a counter-campaign titled "Hands Off Our Packs". In March 2015, the House of Commons voted 367–113 in favour of introducing plain cigarette packaging. Plain packaging is required for cigarettes manufactured after 20 May 2016 or sold after 21 May 2017. The