Teletext systems the country being closed captioning, TV Guide On Screen, and Extended Data Services (XDS). A version of the European teletext standard designed to work with the NTSC television standard used in North America was first demonstrated in the US in 1978 by station KSL in Salt Lake City, Utah, premiered a teletext service using Ceefax. They were followed by American television network CBS, which decided to try both the British Ceefax and French Antiope software for preliminary tryouts for a teletext service, using station KMOX (now KMOV) in St. Louis, Missouri as a testing ground. CBS decided on Antiope and
ORACLE (teletext) to the highest bidder. ORACLE successfully campaigned for the creation of a franchise for the teletext service on ITV and Channel 4, only to find themselves outbid by Teletext Ltd., a consortium originally comprising Associated Newspapers, Koninklijke Philips Electronics N.V. and Media Ventures International, who started broadcasting at midnight on New Year's Day 1993. At various times of the day, ORACLE pages were broadcast in vision, albeit mostly on Channel 4, although occasionally pages were shown during the night on ITV. Shown between 1983 and January 1997, 4-Tel on View was a magazine featuring previews of the day’s Channel 4’s