Gold Toe Brands sea of black and blue men's dress socks, Gold Toe practically leaps off the display shelves." The manufacturer changed its name to Gold Toe Brands Inc. in 2002. In 2009, Gold Toe worked with Washington, D.C., based marketing and design company, Unison Agency, to recreate their online retail platform. GTB Holding Corp holds the trademark licensing rights to the Sanforization process of pre-shrinking fabric, named for its inventor, Sanford L. Cluett, who developed the process for Cluett Peabody & Company, which he joined in 1919. Gold Toe merged with later competitor Moretz in 2006 to form GoldToeMoretz. Gildan Activewear acquired
What Is the What writes: "Over the course of many years, Dave and I have collaborated to tell my story... I told [him] what I knew and what I could remember, and from that material he created this work of art." The book is typical of Eggers' style: blending non-fictional and fictional elements into a non-fiction novel or memoir. By classifying the book a novel, Eggers says, he freed himself to re-create conversations, streamline complex relationships, add relevant detail and manipulate time and space in helpful ways—all while maintaining the essential truthfulness of the storytelling. However, not all critics were impressed. Lee Siegel sees