Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Bike boom Bike boom The term "bike boom" or "bicycle craze" refers to any of several specific historic periods marked by increased bicycle enthusiasm, popularity, and sales. Prominent examples include 1819 and 1868, as well as the decades of the 1890s and 1970s — the latter especially in North America and 2010s in the United Kingdom. The first period which may be called a bicycle craze actually refers to a precursor of the bicycle which was pushed along by the feet on the ground as in walking, and did not have pedals. This machine was invented by Baron Karl von Drais in