Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
BBC news and sport station. In 1997, BBC News 24, a rolling news channel, launched on digital television services and the following year, BBC Choice launched as the third general entertainment channel from the BBC. The BBC also purchased The Parliamentary Channel, which was renamed BBC Parliament. In 1999, BBC Knowledge launched as a multi media channel, with services available on the newly launched BBC Text digital teletext service, and on BBC Online. The channel had an educational aim, which was modified later on in its life to offer documentaries. In 2002, several television and radio channels were reorganised. BBC Knowledge