O2 (Ireland) fixed line and mobile services are branded as movistar. In January 2009, it was revealed that Ireland was nearly the most profitable market in the world for multinational mobile operators like O2. On 23 March 2009 Vodafone and O2's parent company Telefónica announced a deal to share their existing networks in Ireland and rollout future infrastructure jointly. On 6 April 2011 it was announced that Telefónica O2 Ireland and Eircom had agreed a new network sharing partnership. On 24 June 2013, it was announced that Hutchison Whampoa would acquire Telefónica's Irish mobile operations for €780 million, to be merged into
O2 (Ireland) Internet offered 1GB of data and 350 any network texts. Same terms applied as per Freedom talk. In December 2013 the data allowance of 1GB was increased to 7.5GB which O2 advertised as Unlimited Internet. Along with the new price plan O2 also launched a vast amount of prepay addons such as Talk, Text, Data, International Talk and International text. In 2010, O2 underwent a restructuring phase, implementing a number of cost-cutting measures which involved outsourcing internal divisions to external companies. O2's IT division was outsourced to IBM Ireland, while the "Network Operations" division was outsourced to BT Ireland ("who