Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Automotive industry in Malaysia brand of car in the Malaysian market. In mid-2003, Tan Chong Motor adopted the Renault brand in line with the Renault–Nissan Alliance. Tan Chong Motor constructed their own assembly plant at Segambut in 1976. The new TCMA plant was modelled after the Nissan Zama complex, and was the nation's first to use electro-dipping (ED) technology for its painting process. Nissan Japan regarded the TCMA plant as the third best foreign Nissan assembly plant in the world. The TCMA plant also became the nation's first to feature an engine assembly line in December 1988. TCMA had also pioneered women's rights in