Nissan Motors vs. Nissan Computer is Nissan"" campaign. Five years after the name change program was over, cars in some export markets continued to display badges bearing both names and "Datsun" still remained more familiar than "Nissan". In 1980, Uzi Nissan founded Nissan Foreign Car, an automobile service, in Raleigh, North Carolina. In 1987, Uzi Nissan founded Nissan International, Ltd, an import/export company that traded primarily in heavy equipment and computers. On 14 May 1991, Uzi Nissan founded Nissan Computer Corporation, which provides sales and service of personal computers, servers, and computer parts, as well as internet hosting and development. Nissan Computer registered "nissan.com" for
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two