Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Nissan Cefiro its exterior dimensions were exactly the same as the luxury sedans Nissan Cedric (exclusive to "Nissan Bluebird") and the Nissan Gloria (exclusive to "Nissan Prince") locations. Brand new, the Cefiro was slightly more expensive than the equivalent Nissan Skyline and had many modern features available for the first time. They included projector beam headlights, automatic tinting rear vision cabin mirror, electrically adjustable seats, automatic headlights, steering wheel mounted radio controls, HICAS four-wheel steering, electronically adjustable (damper) suspension and Nissans proprietary 4WD system, ATTESA E-TS. Due to its luxurious content of equipment and features installed, it helped to justify the moderately