Raleigh Chopper rear wheel, featuring a red line around the sidewall. In 1969 the Raleigh Chopper was launched in the UK market this was a triple launch for Raleigh, with the Chopper branded as THE HoT oNE, alongside the Moulton Mk3 (The Smooth One), and the RSW Mk3 (The Dolly One). The Chopper bike was sold as a "must have" item and signifier of "coolness" for many children at the time. The Mk 2 ("Mark 2") Chopper was an improved version sold from 1972. It had the rarely-purchased option of five-speed derailleur gears, and the gear lever shifter changed from a knob
The Bike Cooperative extended warranty programs, sales and management training, customer loyalty programs, and insurance savings. In 2010, The Bike Cooperative launched a bike store friendly ecommerce site. The Bike Cooperative The Bike Cooperative is a cooperative of specialty bicycle retailers throughout the United States. The cooperative is represented in 40 states by over 300 member stores that are independently owned and operated. Originally formed in 2003 as The Biking Solution, the organization’s core focus was to provide bicycle retailers with operational, advertising, and training programs and services to improve efficiencies, increase revenue, and maximize profitability. In the fall of 2008, the organization