Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Plain tobacco packaging (WHO FCTC). On 31 May 2016, on World No Tobacco Day, the WHO called on governments to get ready for plain packaging of tobacco products. Plain packaging appears to have been first suggested in 1989 by the New Zealand Department of Health’s Toxic Substances Board which recommended that cigarettes be sold only in white packs with black text and no colours or logos. Public health officials in Canada developed proposals for plain packaging of tobacco products in 1994. A parliamentary committee reviewed the evidence and concluded that plain packaging could be a “reasonable step in the overall strategy to reduce