Ajax (cleaning product) (an all purpose cleaner, a bathroom cleaner, and a window cleaner), well known in Australia and New Zealand, are among market leaders. When Ajax was first released in 1947, the commercial for the product was produced by Shamus Culhane. The original Ajax powder slogan was "Stronger than dirt!", a reference to the muscular hero Ajax of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be a pun on "Greece." Another early slogan was "Ajax... the foaming cleanser!" The first slogan was used again for Ajax Laundry Detergent when introduced in the beginning
Greek hero cult Greek hero cult Hero cults were one of the most distinctive features of ancient Greek religion. In Homeric Greek, "hero" (, ) refers to a man who fought (on either side) during the Trojan War. By the historical period, however, the word came to mean specifically a "dead" man, venerated and propitiated at his tomb or at a designated shrine, because his fame during life or his unusual manner of death gave him power to support and protect the living. A hero was more than human but less than a god, and various kinds of supernatural figures came to be