O2 Store O2 Store The O2 Store is a chain of retail stores operated by Telefónica Europe, specializing in mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom. O2 Stores come in 2 formats - Franchise and Retail. The latter are owned and maintained by O2 UK directly, as opposed to private investors. The majority of stores have an O2 Guru, effectively a Technical Specialist. This free service is offered to all consumers, whether they are a Telefonica customer or not. Aside from general information, mobile phones are the central motive for visiting an O2
O2 (UK) as were all the group's other businesses (other than Manx Telecom). The re-branding was overseen by the Lambie-Nairn design agency, which developed the idea of the company supplying services that were essential, much the same as oxygen is essential for life. The company logo and associated graphics were designed using air bubbles to present this concept. The bubbles were photographed by London-based photographer Jonathan Knowles. O2 adopted the slogan "See what you can do" in 2002 after the company's demerger from BT. The slogan was later changed to "It's your O2" in May 2006, on 10 April 2008 to "We’re