Harley-Davidson Harley-Davidson Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903. One of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1960-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition, to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide as well as a company-sponsored brand-focused museum. Noted for a style of customization
Harley-Davidson Super Glide model year in favor of the new Softail frame, with some models from the Dyna nameplate being carried over to the Softail line. From 1934 to 1970, with the exception of the Servi-Car, there have been two distinct lines of V-Twin Harley-Davidson motorcycles, the small twins and the big twins. However, individual bikers would sometimes customize bikes by changing parts around or cutting and rewelding frames and other components to suit their tastes. Harley-Davidson styling director Willie G. Davidson was aware of this phenomenon and decided to design a motorcycle for production that would offer the look of the custom