Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Sbectel service in conjunction with Teletext Ltd, Teletext on 4, on pages 400-499. In September 2007 the bilingual digital text service available on S4C Digidol was launched only to Freeview viewers in Wales. When the first area in Wales (most of South West Wales) completed its Digital Switchover on 9 September 2009, 'Sbectel' also ceased. Partly it has been replaced by service pages from s4c and bbc on the internet, as: Sbectel Sbectel () is the name of S4C's former ancillary teletext service. It was named after the Welsh language S4C programme magazine called Sbec (Welsh for 'peek') which was originally