Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Satyamev Jayate (TV series) aims to bring the great achievements of people which often go unnoticed in order to encourage the audience to achieve their goals no matter what comes in between. It also aims to empower citizens with information about their country, and urge them to take action. While the primary language of the show is Hindi, it is simulcast in eight languages such as Bengali, Malayalam, Marathi, Tamil and Telugu, and subtitled in English, to ensure maximum reach. The first season of "Satyamev Jayate" garnered over a billion digital impressions from 165 countries, with responses from viewers in many countries, mainly Asian