BBC teletext service, Ceefax, was introduced, created initially to provide subtitling, but developed into a news and information service. In 1978, BBC staff went on strike just before the Christmas of that year, thus blocking out the transmission of both channels and amalgamating all four radio stations into one. Since the deregulation of the UK television and radio market in the 1980s, the BBC has faced increased competition from the commercial sector (and from the advertiser-funded public service broadcaster Channel 4), especially on satellite television, cable television, and digital television services. In the late 1980s, the BBC began a process of
BBC Online the www.bbc.com domain name for $375,000, previously owned by Boston Business Computing, but the price of this purchase was not revealed until 6 years later. As of 2005, "www.bbcnc.org.uk" no longer exists. In 2001, BBC Online was rebranded as BBCi. the website launched on 7 November 2001. The BBCi name was conceived as an umbrella brand for all the BBC's digital interactive services across web, digital teletext, interactive TV and on mobile platforms. The use of letter "i" prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time; according to the BBC, the