Nissan Z-car preceded it, the first-gen 300ZX was thought by enthusiasts as more GT than true sports car. It had improved handling, acceleration, and refinement than any previous model Z-car. Nissan made various changes and claimed improvements to the Z31 model through its entire production. In 1983 Nissan first offered the 300ZX in Japan. It was introduced in the US one year later. All US-market 1984 model Nissan vehicles carried both Datsun and Nissan nameplates. Along with the arrival of their new flagship sports coupe, Nissan launched an aggressive marketing campaign to promote the brand name change from Datsun to Nissan. The
Nissan Group with hundreds of member companies, including fisheries, mining companies, and is affiliated with Hitachi Group companies, as well as what Nissan is now known for—its automobile industry. After World War II, the zaibatsu was disbanded, and reformed into Nichiyo-kai, otherwise known as Nissan Group. Although the Nissan name was primarily known for its car manufacturing outside Japan, Nissan Motors was a comparatively small side business compared to its core real estate business until the real estate crash of the early 1990s (see Japanese asset price bubble). Like the similar subprime crisis, the crash dealt a devastating blow to the Nissan