Movistar Movistar Movistar () is a major telecommunications brand owned by Telefónica, operating in Spain and in many Hispanic American countries. It is the largest mobile phone operator in Spain with 22 million customers and 41.58% of market share, where it also markets landline, broadband and pay television (Movistar+). Its principal competitor in Latin America is América Móvil. The Movistar brand has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005, after Telefónica purchased the BellSouth mobile operations branch in South America. After the purchase of O in
The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name