O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Ministry of Communications and Information Technology (Egypt) was founded in 2003 according to the Telecommunications Regulation Law as a national authority to administer the telecommunication sector. The scope of NTRA work covers issues related to transparency, open competition, universal service and protection of user rights. NTRA acts as an independent arbiter for ICT sector stakeholders. Information Technology Industry Development Agency The Information Technology Industry Development Agency (ITIDA) was founded in 2004 as an executive IT arm of the Ministry Of Communications and Information Technology. Located in Smart Village, ITIDA is a government entity mandated to boost the development of the Egyptian IT sector and increase its global