Teletext systems the country being closed captioning, TV Guide On Screen, and Extended Data Services (XDS). A version of the European teletext standard designed to work with the NTSC television standard used in North America was first demonstrated in the US in 1978 by station KSL in Salt Lake City, Utah, premiered a teletext service using Ceefax. They were followed by American television network CBS, which decided to try both the British Ceefax and French Antiope software for preliminary tryouts for a teletext service, using station KMOX (now KMOV) in St. Louis, Missouri as a testing ground. CBS decided on Antiope and
Teletext economic Teletext system with 1971 technology. However, as low cost was essential to the project's long term success, this obstacle had to be overcome. Meanwhile, the General Post Office (GPO), whose telecommunications division later became British Telecom, had been researching a similar concept since the late 1960s, known as Viewdata. Unlike Teledata which was a one-way service carried in the existing TV signal, Viewdata was a two-way system using telephones. Since the Post Office owned the telephones, this was considered to be an excellent way to drive more customers to use the phones. In 1972 the BBC demonstrated their system,