BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext death, but the widespread rollout of internet access in the 1990s ended these efforts. Besides the US and UK developments, a number of similar teletext services were developed in other countries, some of which attempted to address the limitations of the initial British-developed system. In France, where the SECAM standard is used in television broadcasting, a teletext system was developed in the late 1970s under the name "Antiope". It had a higher data rate and was capable of dynamic page sizes, allowing more sophisticated graphics. It was phased out in favour of standard teletext in 1991. The Acorn BBC Micro's