BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext systems provided by Kentucky Educational Television and carried on KET's stations, both services providing agriculturally oriented information) and major-market U.S. TV stations (such as "Metrotext", which was formerly carried on station KTTV in Los Angeles, and "KeyFax", formerly on WFLD in Chicago). Perhaps the most prominent of American teletext providers was the "Electra" teletext service, using WST, which was broadcast starting in the early 1980s on the vertical blanking interval (VBI) of the American cable channel WTBS. Electra was owned and operated by Taft Broadcasting and Satellite Syndicated Systems (SSS). Electra ran up until 1993, when it was shut down due