Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
BBC Online the www.bbc.com domain name for $375,000, previously owned by Boston Business Computing, but the price of this purchase was not revealed until 6 years later. As of 2005, "www.bbcnc.org.uk" no longer exists. In 2001, BBC Online was rebranded as BBCi. the website launched on 7 November 2001. The BBCi name was conceived as an umbrella brand for all the BBC's digital interactive services across web, digital teletext, interactive TV and on mobile platforms. The use of letter "i" prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time; according to the BBC, the