Teletext systems expensive cost of NABTS decoders, costing in the thousands of dollars upon their release to the public. NABTS, however, was adopted for a short while by American TV networks NBC & CBS throughout the early-to-mid 80s, CBS using it for their short-lived ExtraVision teletext service, which premiered after the early Antiope & Ceefax trials by CBS & KNXT, and NBC, who had a NABTS-based service called NBC Teletext for a very short time in the mid-1980s. NBC discontinued their service in 1985 due to the cost of NABTS decoders not dropping to an affordable level for the consumer public. The
ORACLE (teletext) to the highest bidder. ORACLE successfully campaigned for the creation of a franchise for the teletext service on ITV and Channel 4, only to find themselves outbid by Teletext Ltd., a consortium originally comprising Associated Newspapers, Koninklijke Philips Electronics N.V. and Media Ventures International, who started broadcasting at midnight on New Year's Day 1993. At various times of the day, ORACLE pages were broadcast in vision, albeit mostly on Channel 4, although occasionally pages were shown during the night on ITV. Shown between 1983 and January 1997, 4-Tel on View was a magazine featuring previews of the day’s Channel 4’s