O2 (UK) they can do it too" in reference to Vodafone and EE, O2's biggest competitors and the UK's top three mobile-telecoms companies. O2 (UK) Telefónica UK Limited (trading as O2 – stylised as O) is a telecommunications services provider in the United Kingdom, owned by the Spanish multinational Telefónica, and is headquartered in Slough. With 25 million subscribers (as of December 2017), O2 is the second-largest mobile network operator in the United Kingdom after EE, with Vodafone in third place. O2 was formed in 1985 as Cellnet, a 60:40 joint venture between BT Group and Securicor. In 1999, BT Group acquired
American Outdoor Brands Corporation American Outdoor Brands Corporation American Outdoor Brands Corporation is an American manufacturer of firearms and outdoor sports and recreation products. It owns 18 brands. Its principal brand is Smith & Wesson firearms. Until 2016, the company was named Smith & Wesson Holding Corporation. The company has diversified from firearms into sporting goods and outdoor gear, the rugged outdoors business being a larger market than firearms, in hopes of insulating Smith & Wesson from the stock price volatility caused by the unpredictability of the gun business. This culminated in the decision to change the company's name to American Outdoor Brands Corporation