BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext Ltd. requiring the holder to provide the licensed service throughout the licence period. In accepting a licence, the broadcaster takes account of the likely cost of the obligations under the licence, and the value of the benefits associated with the licence, for the duration of the licence period." Teletext’s licence was for the licence period 2004 to 2014. The main Teletext service on Freeview was removed from channel 100 on the EPG on 21 June 2010. Teletext Holidays went digital in January 2011. In a deal between BBC Worldwide and Inview Technology Ltd, Teletext Extra was relaunched as Radio Times Extra