Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Satyamev Jayate (TV series) leading up to the premiere of the show. However, various sources reported the show to be based on "the common man" rather than being fictional. Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country. Khan, who is known for keeping secrecy for his movies, was quoted saying, "I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV." However, commenting on the theme of the show, he said,