The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities is the third live album by the American rock band Alter Bridge. Recorded on November 24, 2016, at The O2 Arena in London, England during the tour for 2016's "The Last Hero", the album also features a disc of tracks initially released as bonus tracks on special editions of previous studio albums, as well as two previously unreleased songs that were recorded in 2004. It was released by Napalm Records on September 8, 2017. The live portion of "Live at the O2 Arena + Rarities" was