Harley-Davidson former owner, and had been MV Agusta's chairman since Harley-Davidson bought it in 2008. As part of the deal, Harley-Davidson put $26M into MV Agusta's accounts, essentially giving Castiglioni $26M to take the brand. In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010. The company established a subsidiary, Harley-Davidson India, in Gurgaon, near Delhi, in 2011, and created an Indian dealer network. According to Interbrand, the value of the Harley-Davidson brand fell by 43 percent to $4.34 billion in 2009. The fall in value is believed to be connected to
Harley-Davidson Super Glide model year in favor of the new Softail frame, with some models from the Dyna nameplate being carried over to the Softail line. From 1934 to 1970, with the exception of the Servi-Car, there have been two distinct lines of V-Twin Harley-Davidson motorcycles, the small twins and the big twins. However, individual bikers would sometimes customize bikes by changing parts around or cutting and rewelding frames and other components to suit their tastes. Harley-Davidson styling director Willie G. Davidson was aware of this phenomenon and decided to design a motorcycle for production that would offer the look of the custom