Google Developers their AdWords accounts and campaigns. Google App Engine lets developers run web applications on Google's infrastructure. Google App Engine supports apps written in several programming languages. With App Engine's Java runtime environment, one can build their app using standard Java technologies, including the JVM, Java servlets, and the Java programming language—or any other language using a JVM-based interpreter or compiler, such as JavaScript or Ruby. App Engine also features a dedicated Python runtime environment, which includes a fast Python interpreter and the Python standard library. Google Plugin for Eclipse (GPE) is a set of software development tools that enables Java
Yahoo! that in 2008 it would instead establish a "universal profile" similar to the Yahoo Mash experimental system. Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo! Answers and Yahoo Games to provide news and related content. Yahoo provides a personalization service, My Yahoo, which enables users to combine their favorite Yahoo features, content feeds and information onto a single page. On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54. Yahoo developed