O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities is the third live album by the American rock band Alter Bridge. Recorded on November 24, 2016, at The O2 Arena in London, England during the tour for 2016's "The Last Hero", the album also features a disc of tracks initially released as bonus tracks on special editions of previous studio albums, as well as two previously unreleased songs that were recorded in 2004. It was released by Napalm Records on September 8, 2017. The live portion of "Live at the O2 Arena + Rarities" was