Nissan Motors vs. Nissan Computer is Nissan"" campaign. Five years after the name change program was over, cars in some export markets continued to display badges bearing both names and "Datsun" still remained more familiar than "Nissan". In 1980, Uzi Nissan founded Nissan Foreign Car, an automobile service, in Raleigh, North Carolina. In 1987, Uzi Nissan founded Nissan International, Ltd, an import/export company that traded primarily in heavy equipment and computers. On 14 May 1991, Uzi Nissan founded Nissan Computer Corporation, which provides sales and service of personal computers, servers, and computer parts, as well as internet hosting and development. Nissan Computer registered "nissan.com" for
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to