Nissan Motors vs. Nissan Computer Nissan Motors vs. Nissan Computer Nissan Motors vs. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com. The case has received national attention in the U.S. Beginning in the late 1970s, Datsun began progressively fitting its cars with small ""Nissan"" and ""Datsun by Nissan"" badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States. Between 1982 and 1986, the company transitioned from its ""Datsun, We Are Driven!"" to its ""The Name
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two