Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Satyamev Jayate (TV series) during movie intervals. B. V. Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls." On 3 May 2012, Khan appeared on the daily soap Diya Aur Baati Hum, aired on Star Plus to promote the show. The promo song of the show was composed by Ram Sampath, written by Prasoon Joshi and sung by Keerthi Sagathia & Nishit Mehta. Initially planned to compose a national song or an anthem, the team, however, composed a romantic love song reflecting the love for the country and relating it with