Harley-Davidson Michiel Huisman as Walter Davidson, and premiered on the Discovery Channel as a "three-night event series" on September 5, 2016. Harley-Davidson Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903. One of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1960-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition, to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following.
Harley-Davidson 2008, Harley-Davidson stopped disclosing the average age of riders; at this point it was 48 years old. In 1987, the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000. Many Harley-Davidson Clubs exist nowadays around the world, the oldest one, founded in 1928, is in Prague. Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5 percent of the company's net revenue ($41 million in 2004). Harley-Davidson supplies many American police forces with their motorcycle fleets. From its founding,