O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
PageOne Communications new name 'PageOne Communications'. 1992 - Mercury Paging Ltd acquires Intercity Paging ltd. Intercity's owner, Mtel Corporation (US) becomes the third shareholder. In the same year Mercury Paging's paging network infrastructure underwent extensive investment with satellite distribution technology implemented nationwide. 1990 - Using a single UK paging license, Mercury Paging commenced trading. A second UK paging channel was allocated in 1990. 1986 - PageOne Communications incorporated under its former name of Mercury Paging Ltd, its parent company, Mercury Communications being jointly owned by Cable and Wireless and Motorola. PageOne (operating under the Mercury brand) was the first UK organisation to