Plain tobacco packaging tank supported by British American Tobacco, stated that it would be "disastrous if the government, by introducing plain-packaging legislation, [removed] the simplest mechanism for the ordinary consumer to tell whether their cigarettes are counterfeit or not." Arguments against plain packaging include its effect on smuggling, its effect on shops and retailers, and its possible illegality. A study published in July 2014 by the British Medical Journal refuted those claims. In reporting Philip Morris's legal action against the Australian project, "The Times of India" noted in 2011 that plain packaging legislation was being closely watched by other countries, and that tobacco
Tobacco packaging warning messages of India, which asks the government to stop selling of loose cigarettes and publish bigger health warnings on tobacco packs. General warning: Before 1996 1996-1999 1999–2001 2002–end of 2013 Since 2014 With the enforcement of 2012 Indonesian Government Regulation ("Peraturan Pemerintah") No. 109, all of tobacco products/cigarette packaging and advertisement should include warning images and age restriction (18+). Graphic warning messages must consist 40% of cigarette packages. After the introduction of graphic images in Indonesian cigarette packaging, the branding of cigarettes as "light", "mild","filter", etc. is forbidden. Other alternatives: The warning below appears on the side of the cigarette packaging: