Plain tobacco packaging tobacco consumption”. This effort did not succeed due to trademark right concerns, specifically those related to Canada's commitments to the World Trade Organization and under the North American Free Trade Agreement. Australia, with the enactment of the Tobacco Plain Packaging Act on 12 December 2011, became the first country in the world to require tobacco products to be sold in plain packaging. Products manufactured after 1 October 2012, and all on sale after 1 December 2012 must be in the plain packaging. Following Australia's lead (2012) a number of other countries also require standardized packaging including France (January 2017), United
Tobacco packaging warning messages back of the package, and was expanded in 1994 to include eight messages covering 25% of the front top of the package. In 2000, the Tobacco Products Information Regulations (TPIR) were passed under the Tobacco Act. The regulations introduced a new set of sixteen warnings. Each warning was printed on the front and back of the package, covering 50% of the surface, with a short explanation and a picture illustrating that particular warning, for example: accompanied by a picture of a human lung detailing cancerous growths. Additionally, on the inside of the packaging or, for some packets, on a pull-out