Satyamev Jayate (TV series) a population of less than 5,000. Gayatri Yadav from STAR India stated that, "This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity." Based on the response to its first episode, the screening of subsequent episodes in a similar manner is being considered by STAR. The show was presented and sponsored by Airtel and co-sponsored by Aqua guard. Other associate sponsors included Coca-Cola, Johnson & Johnson, Skoda Auto, Axis Bank, Berger Paints
Satyamev Jayate (TV series) Khan, however, was hesitant at first but agreed and worked upon the concept of the show for two years. In an interview with Zee News, he said, "Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart." He also added, "I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty