O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
BATM Advanced Communications BATM Advanced Communications BATM Advanced Communications Ltd. (Baras Advanced Technologies Marom) is a technology company principally engaged in development, production and marketing of data and telecommunication products in the field of local and wide area networks, as well as the development, production and distribution of laboratory diagnostic equipment in the medical sector. The company is listed on the London Stock Exchange and is a constituent of the FTSE techMARK 100 Index. BATM Advanced Communications was founded in 1992 by Dr. Zvi Marom and Greshon Baras as a bootstrap that grew into a multinational technology corporation; Initially focusing on developing high-performance