The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
Hayward Medical Communications Hayward Medical Communications Hayward Medical Communications is a division of Hayward Group Limited. It is a UK-based medical communications agency and publisher, with offices in London and Newmarket. Founded in 1991, Hayward Medical Communications has a portfolio of journals targeted at healthcare professionals and patients. The company also publishes multimedia products and services for the pharmaceutical industry, as well as for government agencies, charities and non-governmental organisations. Its services include consultancy, programme planning, professional training and health technology assessment submissions to the NHS agencies: the National Institute for Health and Clinical Excellence, the Scottish Medicines Consortium, and the All Wales