BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
BBC Online the www.bbc.com domain name for $375,000, previously owned by Boston Business Computing, but the price of this purchase was not revealed until 6 years later. As of 2005, "www.bbcnc.org.uk" no longer exists. In 2001, BBC Online was rebranded as BBCi. the website launched on 7 November 2001. The BBCi name was conceived as an umbrella brand for all the BBC's digital interactive services across web, digital teletext, interactive TV and on mobile platforms. The use of letter "i" prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time; according to the BBC, the