Plain tobacco packaging duty on cigarettes fell by 3.4% in Australia in 2013 compared to 2012 when plain packaging was introduced. Some commentators referred to data provided by the tobacco industry and claimed that the tobacco sales volume had increased by 59 million sticks (individual cigarettes or their roll-your-own equivalents) during the same period. According to Philip Morris International, 2013 saw a 0.3% increase in tobacco sales compared to 2012. Other commentators however contradicted these claims based on data published by the Australian Bureau of Statistics in March 2014. A study conducted by KPMG for three major cigarette manufacturers had found that illegal
Tobacco packaging warning messages Presentation and Sale of Tobacco Products) (Amendment) Regulations 2008 were enacted. This states that tobacco products going to market after 30 September 2008 must carry warnings in Irish and English. A year-long transition period applied to products which were on the market prior to 1 October 2008, which may have been sold until 1 October 2009. Each packet of tobacco products must carry: Other text is sometimes placed in the packets, for example some packets contain leaflets which have all the above warnings written on them, with more detailed explanations and reasons to give up, and advice from Philip Morris.