O2 (Ireland) BT Group and 1 mm02 share for each British Telecommunications share they held. After the de-merger, most of mmO2's operations, including Digifone, were rebranded O2. mmO2 plc later became O2 plc and remained an independent company until 2005. On 31 October 2005 it was announced that Telefónica, S.A., the Spanish telecommunications company, had made a recommended takeover bid for O Ireland's parent company, O2 plc. This was then approved by shareholders and O was officially purchased in mid February 2006. The O2 brand is now used in several countries for Telefónica's mobile operations outside Spain and Latin America, where Telefónica
Shift Communications Shift Communications Shift Communications is a marketing firm based in Boston with offices in New York, San Francisco and Austin. The company was founded in 2003, when the assets of former public relations firm Sterling Hager was acquired by three of its executives. In 2006, it created the first Social Media Release. The firm's primary practices areas are in the healthcare, technology and consumer markets. Shift Communications was founded in May 2003 out of a technology PR firm, Sterling Hager. Mr. Sterling Hager sold the firm's assets to three of his executives, Jim Joyal, Todd Defren and Ed Weiler, who