Plain tobacco packaging advocacy groups, including the Canadian Cancer Society. He has since become the Prime Minister and has told his then-Health Minister, Jane Philpott, that he expects her to "Introduce plain packaging requirements for tobacco products, similar to those in Australia and the United Kingdom". In March 2015, a bill similar to the Australian one was established before the Congress of the Republic, since it was intended to regulate the packaging and labeling of tobacco products. The ultimate goal of this Bill was to achieve a total ban on its advertising, promotion and sponsorship. Although the Bill was filed a few months
Plain tobacco packaging Plain tobacco packaging Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, refers to packaging that requires the removal of all branding (colours, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack. The removal of branding on cigarette packaging aims to deter smoking by removal of positive associations of brands