Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Service Information address of the BBC Engineering Information Department. The bulletin would then end with a rundown of the trade test colour films being shown on that particular day. ""And now we are returning to the colour test card and music until "Play School" at eleven o'clock"" would be a familiar closing phrase. "Service Information" bulletins generally lasted an average of two or three minutes but on Wednesday 25 August 1971, the longest "Service Information" bulletin known was aired, which ran for 11 minutes. A Monday to Friday "Tuning Information" bulletin was added to BBC2 in the heyday of colour coming to