Cristina Fernández de Kirchner of the Buenos Aires province, both leaders had their respective wives run for the office: Hilda González de Duhalde for the PJ, and Cristina Kirchner for the Front for Victory. Cristina Kirchner won the election. The presidential election was held on 28 October 2007. With Kirchner leading all the pre-election polls by a wide margin, her challengers focused on forcing her into a ballotage. To win in a single round, a presidential candidate in Argentina needs either more than 45% of the vote, or 40% of the vote and a lead of more than 10 percentage points over the runner-up.
Néstor Kirchner Cristina Kirchner's popularity increased greatly. As a result, she won the reelection in the 2011 general elections by a landslide. The "Relato K" built a cult of personality around the figure of Kirchner. While in office, Cristina Kirchner avoided referring to him by name, and talked instead about "He" or "Him", with emphasis on the pronoun and with a universally capitalized form. As in the English language, in the Spanish language this figure of speech is usually reserved to make reference to God. Kirchner was also compared with San Martín, in an attempt to raise him to a similar status