Raleigh Bicycle Company introduced in 1973 and only available in a bizarre shade of pink. This model was discontinued in 1976. The Mk 2 had a shorter seat and the frame modified to move the rear of the seat forward, this helped prevent the bike tipping up. The shorter seat also made it harder to ride '2 up' (2 people on the bike at a time). The "Chopper" remained in production until 1982, when the rising popularity of the BMX bicycle caused sales to drop off. Raleigh revisited the chopper design in recent times, with great success although the new version has had
Murray (bicycle company) banana-seat, wheelie bike pioneered by Schwinn, the Murray "Wildcat". The "Wildcat" was also styled by Schreckengost, who gave it his own interpretation of a chopper motorcycle, with high-rise handlebars, a tall sissy bar, and a flared rear fender. A series of models followed, including the "Eliminator", "Firecat" and "Hotshot". In 1977, again following a youth trend, Murray introduced its BMX model. During the 1980s, in an attempt to overcome declining sales, Murray began selling its bicycle line in lower-cost mass market stores and discount chains such as Target, K-Mart, and Wal-Mart. While the practice enabled the company to increase sales