Walter Diemer accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink. Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one
Pink ribbon Canadian Breast Cancer Foundation claimed ownership of the ribbon as an trademark until it was voluntary abandoned. The Women's International Motorcycle Association and other women's motorcycle clubs organize Pink Ribbon motorcycle charity rides during which riders are known to decorate their motorcycles with pink brassieres. The Pink ribbon campaign is frequently used in cause-related marketing, a cooperation between non-profits and businesses to promote a product that also supports a cause. Because the pink ribbon is not licensed by any corporation, it is more open to being abused by businesses that donate little or none of their revenue to breast cancer