Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
BBC West Midlands television and radio is made. BBC West Midlands BBC Midlands is the BBC English Region producing local television, radio, web and teletext content for Herefordshire, Shropshire, Staffordshire, Warwickshire, the West Midlands, Worcestershire and northern Gloucestershire. Although the region has been unofficially called BBC West Midlands since BBC East Midlands became a separate region in 1991, it retains the BBC Midlands name and brand, with its history dating from 1927, for public use. The BBC Midlands region carries a number of regional programmes today. The regular schedule consists of the flagship "Midlands Today" news programme, regional news bulletins, the weekly regional