Philip Morris International elected government of Australia from introducing plain packaging for tobacco products. The government is doing this to lower the rate of deaths related to smoking. Two challenges to the tobacco plain packaging legislation were heard by the High Court of Australia between 17–19 April 2012: 'British American Tobacco Australasia Limited and Ors v. Commonwealth of Australia' and 'J T International SA v. Commonwealth of Australia'. On 15 August 2012, the High Court handed down orders for these matters, and found that the Tobacco Plain Packaging Act 2011 is not contrary to s 51(xxxi) of the Constitution. On 5 October 2012,
Tobacco packaging warning messages of Health amended the "Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008" to enforce the changes effective from 1 April 2015. However, the government decision to increase pictorial warnings on tobacco packets from April 1, was put on hold indefinitely, following the recommendations of a Parliamentary committee, which reportedly did not speak to health experts, but only spoke to tobacco lobby representatives. On April 5, 2016, the health ministry ordered government agencies to enforce this new rule. Following the intervention by the Parliamentary committee, NGO Health of Millions represented by Prashant Bhushan filed a petition in Supreme Court