Plain tobacco packaging that Australia's legal fees amounted to $39 million with Patrick saying that this showed the dangers of investor-state dispute settlement clauses allowing companies to sue governments in the Trans-Pacific Partnership. The World Health Organization applauded Australia’s law on plain packaging noting that “the legislation sets a new global standard for the control of a product that accounts for nearly 6 million deaths each year". The Cancer Council of Australia hailed the passing of the legislation, stating, "Documents obtained from the tobacco industry show how much the tobacco companies rely on pack design to attract new smokers...You only have to look
Tobacco Products Directive manufacture, presentation, and sale of tobacco related products including cigarettes, roll your own tobacco, pipe tobacco, cigars, cigarillos, smokeless tobacco, electronic cigarettes, and herbal products for smoking. To address this situation, the European Union and its Member States have taken various tobacco control measures in the form of legislation, recommendations and information campaigns. Targeting the improvement for function of the internal market for tobacco and related products. The following rules govern the aspects of tobacco sales and requires the tobacco industry to submit detailed reports to the Member States with the ingredients used in tobacco products (includes the health warnings