Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
World System Teletext World System Teletext World System Teletext (or WST) is the name of a standard for encoding and displaying teletext information, which is used as the standard for teletext throughout Europe today. WST originally stems from the UK standard developed by the BBC and the UK Independent Broadcasting Authority in 1974 for teletext transmission, extended in 1976 as the Broadcast Teletext Specification. With some tweaks to allow for alternative national character sets, and adaptations to the NTSC 525-line system as necessary, this was then promoted internationally as "World System Teletext". It was accepted by CCIR in 1986 under international standard CCIR