O2 (UK) cent share of Cellnet for £3.15 billion. Cellnet had five million customers at the time of its acquisition. The company was later rebranded as BT Cellnet , and it became a part of BT Wireless, a group of companies owned by BT. BT announced on 3 September 2001 that the BT Wireless business would be spun off from the main group as a newly listed holding company, mmO2 plc, operating under the "O2" brand. Shareholders approved the plan at an extraordinary general meeting on 23 October 2001. BT Cellnet relaunched as "O2" on 18 June 2002, along with other former
Shift Communications Shift Communications Shift Communications is a marketing firm based in Boston with offices in New York, San Francisco and Austin. The company was founded in 2003, when the assets of former public relations firm Sterling Hager was acquired by three of its executives. In 2006, it created the first Social Media Release. The firm's primary practices areas are in the healthcare, technology and consumer markets. Shift Communications was founded in May 2003 out of a technology PR firm, Sterling Hager. Mr. Sterling Hager sold the firm's assets to three of his executives, Jim Joyal, Todd Defren and Ed Weiler, who