Telefónica Europe business was rebranded to 'O2 Online' which continues in the UK as a mobile communications service provider tied to the O2 UK network. The Genie portal properties were rebranded O2 Active in UK, Germany, Ireland and the Netherlands, and Genie Asia became O2 Asia. O2 Asia became a subsidiary of O2 UK for governance purposes. On 31 October 2005, O2 agreed to be taken over by Telefónica, a Spanish telecommunications company, with a cash offer of £17.7 billion, or £2 per share. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom,
Partner Communications Company the largest non-real-estate deal in Israel that year. 012 Smile was itself the product of a 2006 merger between 012 Golden Lines and Internet Gold's Smile Communications. Partner Communications Company Partner Communications Company Ltd. () doing business as Partner (), formerly known as Orange Israel (), is a mobile network operator, internet Wi-Fi, fixed telephony service and OTT/IPTV provider in Israel. It was formerly operating under the Orange brand name until 16 February 2016. The company’s shares are traded on NASDAQ and the Tel Aviv Stock Exchange, where it is a constituent of the TA-25 Index; since August 2009, Scailex