Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco packaging warning messages TO HEALTH" in English. Paan, gutkha and tobacco packets carried the warning "TOBACCO IS INJURIOUS TO HEALTH" in Hindi and English. The law later changed. According to the new law, cigarette packets were required to carry pictorial warnings of a skull or scorpion along with the text "SMOKING KILLS" and "TOBACCO CAUSES MOUTH CANCER" in both Hindi and English. "The Cigarette and Other Tobacco Products (Packaging and Labelling) Rules 2008" requiring graphic health warnings came into force on 31 May 2008. Under the law, all tobacco products were required to display graphic pictures, such as pictures of diseased lungs, and