BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext as the internet, whereby pages are 'requested' and then 'sent' to the user – a method not possible given the one-way nature of broadcast teletext. Unlike the Internet, teletext is broadcast, so it does not slow down further as the number of users increase, although the greater number of pages, the longer one is likely to wait for each to be found in the cycle. For this reason, some pages (e.g. common index pages) are broadcast more than once in each cycle. Teletext proved to be a reliable text news service during events such as the September 11 terrorist attacks,