BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
BBC news and sport station. In 1997, BBC News 24, a rolling news channel, launched on digital television services and the following year, BBC Choice launched as the third general entertainment channel from the BBC. The BBC also purchased The Parliamentary Channel, which was renamed BBC Parliament. In 1999, BBC Knowledge launched as a multi media channel, with services available on the newly launched BBC Text digital teletext service, and on BBC Online. The channel had an educational aim, which was modified later on in its life to offer documentaries. In 2002, several television and radio channels were reorganised. BBC Knowledge