Teletext Ltd. on 31 January 2011, with editorial content from the Radio Times instead of Teletext Ltd. In spite of its name, the ""Teletext""-branded service was neither the first nor the only teletext service in the UK. The BBC (one of the original developers of teletext) launched its Ceefax teletext service in 1974, the same year that "Teletext's" predecessor, ORACLE also appeared. Although ORACLE closed at the end of 1992 (when Teletext Ltd outbid it for the franchise), Ceefax continued to run on BBC analogue channels until the cessation of analogue signals in October 2012. FourText, originally called 4-Tel, was first run
Teletext to the TV station. These services have since been superseded by the World Wide Web. With the advent of digital television some countries adopted the name "digital teletext" for newer standards, despite the older teletext standards' digital nature. "Digital teletext" is encoded with standards including MHEG-5 and Multimedia Home Platform (MHP). Other countries use the same teletext streams as before on DVB transmissions, due to the DVB-TXT and DVB-VBI sub-standards. Those allow the emulation of analog teletext on digital TV platforms, directly on the TV or set-top box, or by recreating analog output, reproducing the vertical blanking interval data in