Nissan Silvia Bluebird which was in production at the time the Silvia was introduced. In Japan, it was sold at Nissan Bluebird Store locations, and was marketed with the "Nissan" name instead of the more widely used "Datsun" brand name. The S10 was the first mass-produced Silvia built on the all-new S platform, intended as Nissan's compact, rear-wheel-drive, sporty car platform. Japanese versions were exclusive to Nissan Japanese dealerships called "Nissan Prince Store" along with the larger C110 Skyline. The S10 featured less "traditional" lines than similar offerings from rivals Toyota and Mazda sharing a common appearance with the larger Skyline. In
Nissan automotive industry became more prolific, vehicles that were dedicated to particular stores were badge engineered, given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan to better compete with the network established earlier by Toyota at Japanese locations. Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan Diesel until the diesel division was sold in 2007 to Volvo AB. To encourage retail sales, Nissan passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel