O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Brunswick Corporation Brunswick Corporation The Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been active in developing, manufacturing and marketing a wide variety of products since 1845. Today, Brunswick Corporation owns numerous leading lifestyle brands such as Mercury Marine, Life Fitness, and Hammer Strength. They also own many popular boating brands under the Brunswick Boat Group division including Sea Ray, Bayliner, Crestliner, Harris Boats, and Boston Whaler. Starting in the 1970s, the company also entered the field of arms development and manufacture. In 2015, it had sales of US$4.105 billion with net earnings of $241.4 million