Walter Diemer accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink. Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one
So What (Pink song) attitude and sounds like something only Pink could get away with." Levine also called it "terrifically catchy" and praised the chorus as one "that practically begs you to chant along." Following its official release in the United Kingdom, Levine awarded it a five-star rating, calling it one that people will sing along to. Lucy Davies of "BBC" called the song an "aggressively swinging opener" that "slams Pink's cards down on the table setting the defiant, self-deprecating tone of the album." Michael Cragg of "musicOMH" wrote that Pink was at her best when she uses her life experiences to create "smart,