Nissan brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan announced the relaunch of Datsun as a brand targeted at emerging markets. Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand. In 2012, Infiniti changed its headquarters to Hong Kong, where it is incorporated as Infiniti Global Limited. Its president is former BMW executive Roland Krueger. From 2014, Infiniti cars are sold in Japan. Nismo: Nissan's in-house tuning shop
Nissan Sentra the B13 model was sold under that name until 2017, alongside the updated models badged as Sentra. In North America, the Sentra currently serves as Nissan's compact car, despite being rated as a mid-size car by the EPA due to its interior volume since the 2007 model year. While previous Sentras were subcompacts, the Sentra has grown over the years, with the Nissan Versa having replaced the Sentra in the entry-level area. The Sentra name was created for Nissan by Ira Bachrach of Namelab, and Bachrach describes the origin as "Nissan wanted consumers to understand that it was quite safe