BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext the television signal. It is closely linked to the PAL broadcast system used in Europe. Other teletext systems have been developed to work with the SECAM and NTSC systems, but teletext failed to gain widespread acceptance in North America and other areas where NTSC is used. In contrast, teletext is nearly ubiquitous across Europe as well as some other regions, with most major broadcasters providing a teletext service. Common teletext services include TV schedules, regularly updated current affairs and sport news, simple games (such as quizzes) and subtitles (or closed captioning). Teletext is broadcast in numbered "pages." For example, a