O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
State monopoly capitalism between the state and big business postulated earlier was not so tight that it could not be undone by a mass movement from below, under the leadership of the Communist Party (or its central committee). When Varga introduced the theory, orthodox Stalinist economists attacked it as incompatible with the doctrine that state planning was a feature only of socialism, and that "under capitalism anarchy of production reigns." Critics of the theory (e.g., Ernest Mandel and Leo Kofler) claimed that: State monopoly capitalism The theory of state monopoly capitalism (also referred as stamocap) was initially a Marxist doctrine popularised after World