BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Electra (teletext) operation. A few other services were offered by some large-market TV stations in the US throughout the 1980s, such as "Metrotext" from KTTV in Los Angeles and "KeyFax" from WFLD in Chicago. Electra also carried another teletext service on its higher-numbered pages, a service called "Tempo". Tempo mainly carried sports (and other miscellaneous) information on its pages. At the time of Electra's closing in 1993, it was the only existing teletext service in the USA. Electra (teletext) Electra was a teletext service in the United States that was in operation from the early 1980s up until 1993, when it was