Harley-Davidson former owner, and had been MV Agusta's chairman since Harley-Davidson bought it in 2008. As part of the deal, Harley-Davidson put $26M into MV Agusta's accounts, essentially giving Castiglioni $26M to take the brand. In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010. The company established a subsidiary, Harley-Davidson India, in Gurgaon, near Delhi, in 2011, and created an Indian dealer network. According to Interbrand, the value of the Harley-Davidson brand fell by 43 percent to $4.34 billion in 2009. The fall in value is believed to be connected to
Harley-Davidson CVO navigation systems and iPod music players. CVO models are produced in Harley-Davidson's York, Pennsylvania plant, where touring and Softail models are also manufactured. In each model year, CVO models feature larger-displacement engines than the mainstream models, and these larger-displacement engines make their way into the normal "big twin" line within a few years when CVO models are again upgraded. Accessories created for these customized units are sometimes offered in the Harley-Davidson accessory catalog for all models in later years, but badging and paint are kept exclusively for CVO model owners, and cannot be replaced without providing proof of ownership to