Teletext systems expensive cost of NABTS decoders, costing in the thousands of dollars upon their release to the public. NABTS, however, was adopted for a short while by American TV networks NBC & CBS throughout the early-to-mid 80s, CBS using it for their short-lived ExtraVision teletext service, which premiered after the early Antiope & Ceefax trials by CBS & KNXT, and NBC, who had a NABTS-based service called NBC Teletext for a very short time in the mid-1980s. NBC discontinued their service in 1985 due to the cost of NABTS decoders not dropping to an affordable level for the consumer public. The
Teletext hardware that could download pages of up-to-date news, reports, facts and figures targeting U.K. agriculture. The original idea was the brainchild of Philips (CAL) Laboratories in 1970. In 1971, CAL engineer John Adams created a design and proposal for UK broadcasters. His configuration contained all the fundamental elements of classic Teletext including pages of 24 rows with 40 characters each, page selection, sub pages of information and vertical blanking interval data transmission. A major objective for Adams during the concept development stage was to make Teletext affordable to the home user. In reality, there was no scope to make an