Royal Purple (lubricant manufacturer) Royal Purple (lubricant manufacturer) Royal Purple is an American manufacturer which produces lubricants for automotive, industrial, marine, motorcycle, and racing use. It is known primarily for its line of synthetic Royal Purple Motor Oil products used in gasoline and diesel engines. They also produce other fluids including gear oil, transmission fluid, power steering fluid and industrial gear, bearing, engine, and hydraulic oil. Other products include chassis and bearing grease, lubricant aerosol, aerosol chain lubricant, and firearm lubricant. The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he
Less-is-better effect of top-quality candy than a box containing those 24 pieces plus 16 lower-quality pieces. If a manufacturer has developed two versions of a product and wishes to know which will be more popular with consumers and should therefore be put on the market, presenting them jointly to the public will enable consumers to evaluate differences between them, while presenting them separately will better predict the consumer's actual experience of the product when and if it is actually put on sale. Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of