Telefónica Europe business was rebranded to 'O2 Online' which continues in the UK as a mobile communications service provider tied to the O2 UK network. The Genie portal properties were rebranded O2 Active in UK, Germany, Ireland and the Netherlands, and Genie Asia became O2 Asia. O2 Asia became a subsidiary of O2 UK for governance purposes. On 31 October 2005, O2 agreed to be taken over by Telefónica, a Spanish telecommunications company, with a cash offer of £17.7 billion, or £2 per share. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom,
Hayward Medical Communications Medicines Strategy Group. Hayward Medical Communications Hayward Medical Communications is a division of Hayward Group Limited. It is a UK-based medical communications agency and publisher, with offices in London and Newmarket. Founded in 1991, Hayward Medical Communications has a portfolio of journals targeted at healthcare professionals and patients. The company also publishes multimedia products and services for the pharmaceutical industry, as well as for government agencies, charities and non-governmental organisations. Its services include consultancy, programme planning, professional training and health technology assessment submissions to the NHS agencies: the National Institute for Health and Clinical Excellence, the Scottish Medicines Consortium, and