Ghandhara Nissan a capacity of 6,000 cars per year, is located at Port Qasim, Karachi. Ghandhara Nissan forms one of several companies of Bibojee Services. In 2016, Renault announced to start assembling cars in Pakistan by 2018 in collaboration with Ghandhara Nissan but suspended further talk with Ghandhara Nissan and collaborated with new partner Al-Futtaim Group of UAE. In March 2018, Nissan signed a manufacturing and licensing agreement with automotive partner Ghandhara Nissan to begin local production of Datsun models. The agreement will create more than 1800 jobs. The move is part of Nissan’s strategy to engage with emerging automotive markets around
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to