Plain tobacco packaging contrary to a WTO intellectual property agreement. WTO complaints must be made by Governments, not companies. British American Tobacco confirmed that they were helping Ukraine meet legal costs in their case against Australia. By May 2013 Cuba, Ukraine, Honduras and the Dominican Republic challenged Australia's rules through the WTO by filing requests for consultations, the first step in challenging Australia’s tobacco-labelling laws at the WTO A request for consultations opened a 60-day negotiation window after which a formal complaint could be filed which, if successful, might have led to increased tariffs on Australian exports. On 28 May 2015 Ukraine, which
Plain tobacco packaging font, found plain packs to be significantly less attractive. Additionally, research in which young adults were instructed to use plain cigarette packs and subsequently asked about their feelings towards them confirmed findings that plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packs also increased behaviours such as hiding or covering the pack, smoking less around others, going without cigarettes and increased thinking about quitting. Almost half of the participants reported that plain packs had either increased the above behaviours or reduced consumption. Auction experiments indicated that a likely outcome of plain packaging would be