O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
O2 (UK) 2017). Samsung Galaxy: S7, S7 Edge, S8, S8+, Note 8, Sony Xperia XZ Premium and OnePlus 6. Alongside mobile telephone services, the company also provided fixed line services and home broadband. O2 purchased Be Un Limited, an internet service provider in the UK, for £50 million in June 2006. O2 retained the Be brand, and launched a separate O2-branded broadband service on 15 October 2007, using the Be network. O2 announced in June 2011 a fibre optic broadband service designed to compete with the BT Infinity product, using FTTC technology. BSkyB agreed on 1 March 2013 to buy the fixed