Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Primera Nissan Primera The Nissan Primera is a large family car which was produced by the Japanese automaker Nissan from 1990 to 2007, for the Japanese and European markets. In Japan, it replaced the Nissan Pulsar, and was exclusive to "Nissan Prince Store" locations. It was a platform upgrade, with engine performance and suspension modifications of the . In North America, it was the entry level luxury sports sedan for the Infiniti brand. The word ""primera"" is Spanish for "first class" or "finest". Since 1986, Nissan had been building Bluebirds — it was essentially a re badged home market Auster/Stanza –