Teletext systems systems existed, but by the end of the decade they converged, with the creation of the World System Teletext (WST). WST remained in use for analogue broadcasts until 2012. The first test transmissions were made by the BBC in 1972–74, with the name "Ceefax" ("see facts"). The Ceefax system went live on 23 September 1974 with thirty pages of information. Due to the adoption of a common teletext standard (WST), the Ceefax system ceased in 1976. The name was retained for the service itself, that continued after that year using the WST standard. "ORACLE" was first broadcast on the ITV
ORACLE (teletext) to the highest bidder. ORACLE successfully campaigned for the creation of a franchise for the teletext service on ITV and Channel 4, only to find themselves outbid by Teletext Ltd., a consortium originally comprising Associated Newspapers, Koninklijke Philips Electronics N.V. and Media Ventures International, who started broadcasting at midnight on New Year's Day 1993. At various times of the day, ORACLE pages were broadcast in vision, albeit mostly on Channel 4, although occasionally pages were shown during the night on ITV. Shown between 1983 and January 1997, 4-Tel on View was a magazine featuring previews of the day’s Channel 4’s