O2 (UK) telephone line and broadband business of Telefónica UK, trading under the O2 and Be brands. The company agreed to pay £180 million initially, followed by a further £20 million after all customers had been transferred to Sky's existing business. The sale was subject to regulatory approval in April 2013, and was subsequently approved by the Office of Fair Trading on 16 May 2013. O2 began trialling a Near Field Communication (NFC) payment system in 2007. In 2009, O2 was in discussions with large retailers, such as Tesco and W. H. Smith, for the deployment of the necessary electronic point of
O2 (Ireland) available to customers paying similar amounts in the UK. Less than 48 hours after the much hyped launch of Apple's latest model, owners of all phones on the O2 network discovered they could not access the internet at all due to a network failure. Further criticism came from iPhone customers regarding the continued failure of O2 to deploy Visual Voicemail. O2 was the only carrier in the world to launch the original iPhone without Visual Voicemail, one of its headline features. O2 was responsible for the highest number of registered judgments, which financially blacklists those people who do not pay