Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco and Vaping Products Act and text. They must be displayed on equal opposite sides of the packaging, on the largest visible side, and on the lid. The warnings may also be included on a leaflet that is visible when accessing the product. The Tobacco Act prohibits the promotion and advertising of tobacco products when the terms "light" or "mild" are used. This applies to products, packaging, and accessories associated with tobacco. A retailer also cannot display these products if "light" and "mild" are on the packaging. The act requires that every brand of cigarettes manufactured on or after October 1, 2005 be tested by