BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Channel Four Television Corporation service to provide schedules, programme information and features. The original service was called 4-Tel and was provided in collaboration with Oracle. In 1993, with Oracle losing its franchise to Teletext Ltd, the running of 4-Tel was taken over by Intelfax, and in 2002 was renamed FourText. In 2003, Channel Four awarded Teletext Ltd a 10-year contract to run an ancillary teletext service, named Teletext on 4, on a number of its channels. The service was provided on both Channel 4 analogue and digital television services, "Channel 4", "E4" and "More4". This has now been ceased and Teletext is no longer