British American Tobacco Corp. In 2012 British American Tobacco, along with Philip Morris and Imperial Tobacco, sued the Australian Commonwealth government. At the High Court, they argued that the Commonwealth's plain packaging legislation was unconstitutional because it usurped the companies' intellectual property rights and good will on other than just terms. However, the challenge was unsuccessful. In November 2014, Her Majesty's Revenue and Customs (HMRC) fined BAT £650,000 after it determined that the company glutted the Belgian market with tobacco products with the likelihood these products would illegally find themselves back into the UK, with UK excise taxes not paid. The event highlighted
Tobacco packaging warning messages of Health amended the "Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008" to enforce the changes effective from 1 April 2015. However, the government decision to increase pictorial warnings on tobacco packets from April 1, was put on hold indefinitely, following the recommendations of a Parliamentary committee, which reportedly did not speak to health experts, but only spoke to tobacco lobby representatives. On April 5, 2016, the health ministry ordered government agencies to enforce this new rule. Following the intervention by the Parliamentary committee, NGO Health of Millions represented by Prashant Bhushan filed a petition in Supreme Court