O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
CMP Technology Service Mark 'WEB 2.0'. In 1971, Gerard "Gerry" Leeds and his wife, Lilo, founded the company. Their sons Michael and Daniel managed the company in 1988, and launched TechWeb. CMP was sold to United Business Media's Miller Freeman in 1999 and in 2000, the IT portion of Miller Freeman was merged into CMP. In 2008, UBM broke CMP into pieces. "Today, the name is gone and what's left of the company is part of the British media conglomerate, UBM plc," according to Newsday. Recent acquisitions include Semiconductor Insights, LightReading, MediaLive International, Black Hat and Shorecliff Communications. CMP Technology CMP Technology