Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext hardware that could download pages of up-to-date news, reports, facts and figures targeting U.K. agriculture. The original idea was the brainchild of Philips (CAL) Laboratories in 1970. In 1971, CAL engineer John Adams created a design and proposal for UK broadcasters. His configuration contained all the fundamental elements of classic Teletext including pages of 24 rows with 40 characters each, page selection, sub pages of information and vertical blanking interval data transmission. A major objective for Adams during the concept development stage was to make Teletext affordable to the home user. In reality, there was no scope to make an