Tobacco packaging warning messages Text-based warnings on cigarette packets are used in Albania. General warning: As of January 30, 2013, all cigarette packages must include graphical warning labels that show the detrimental effects on the health of long-term smokers. Translation of words in box: On 1 December 2012, Australia introduced groundbreaking legislation and the world's toughest tobacco packaging warning messages to date. All marketing and brand devices were removed from the package and replaced with warnings, only the name of the product remain in generic standard sized text. All tobacco products sold, offered for sale or otherwise supplied in Australia were plain packaged and
Plain tobacco packaging trade of drastically cheaper cigarettes had significantly increased, but an article in The British Medical Journal refutes this. After one year of plain cigarette packaging rule implementation, a special supplement to the British Medical Journal described that before plain packaging implementation 20% smokers want to quit, but after implementation 27% smokers want to quit. The study found that plain packaging reduces brand appeal and brand image of tobacco products. If true, this would foretell fewer new smokers taking up the habit. An analysis of Philip Morris claims that "the data is clear that overall tobacco consumption and smoking prevalence has