Philip Morris International elected government of Australia from introducing plain packaging for tobacco products. The government is doing this to lower the rate of deaths related to smoking. Two challenges to the tobacco plain packaging legislation were heard by the High Court of Australia between 17–19 April 2012: 'British American Tobacco Australasia Limited and Ors v. Commonwealth of Australia' and 'J T International SA v. Commonwealth of Australia'. On 15 August 2012, the High Court handed down orders for these matters, and found that the Tobacco Plain Packaging Act 2011 is not contrary to s 51(xxxi) of the Constitution. On 5 October 2012,
Tobacco packaging warning messages Presentation and Sale of Tobacco Products) (Amendment) Regulations 2008 were enacted. This states that tobacco products going to market after 30 September 2008 must carry warnings in Irish and English. A year-long transition period applied to products which were on the market prior to 1 October 2008, which may have been sold until 1 October 2009. Each packet of tobacco products must carry: Other text is sometimes placed in the packets, for example some packets contain leaflets which have all the above warnings written on them, with more detailed explanations and reasons to give up, and advice from Philip Morris.