O2 (UK) telephone line and broadband business of Telefónica UK, trading under the O2 and Be brands. The company agreed to pay £180 million initially, followed by a further £20 million after all customers had been transferred to Sky's existing business. The sale was subject to regulatory approval in April 2013, and was subsequently approved by the Office of Fair Trading on 16 May 2013. O2 began trialling a Near Field Communication (NFC) payment system in 2007. In 2009, O2 was in discussions with large retailers, such as Tesco and W. H. Smith, for the deployment of the necessary electronic point of
O2 (Ireland) O2 (Ireland) Telefónica Ireland was a broadband and telecommunications provider in Ireland that traded under the O2 brand (typeset as O). O2 Ireland was previously called Esat Digifone when it was owned by Esat Telecommunications (and Telenor) from 1997 to 2006. O2 Ireland became a subsidiary of Telefónica in 2006, after its parent company O2 in the United Kingdom was purchased. In June 2013, Hutchison Whampoa announced it would acquire the Irish arm of O2 for €780m. O2 was merged into Hutchison Whampoa's subsidiary Three Ireland in March 2015. In 1995 the then government, with Michael Lowry as Minister for