Paani Foundation such as sugarcane are also cultivated in semi-arid regions, exacerbating the problem. In 2015, the state government officially declared that 60% of its villages were facing a "drought-like condition". This means that they reported a crop yield which was less than 50% of the standard yield in the area. In absolute figures, 23,811 of the state's 39,453 villages come in this category. This will result in a drastic fall in the state's agricultural output for the year, officials said. Aamir Khan's TV series Satyamev Jayate, which discussed wide-ranging social issues plaguing India, had originally addressed the issue of water scarcity
Satyamev Jayate (TV series) the show were premiered on YouTube on 2 April 2012. The makers of show booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of . Reportedly, this was the highest costing promotional campaign for any Indian television show. Besides, the show was also promoted in Indian theaters. The theme song of the show was shown in 300 theaters across the country after the national anthem. In addition, interactive sessions were organized with audiences about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience were recorded and shown on screen