Tea culture Assam tea is known for its robust taste and dark colour, and Nilgiri tea is dark, intensely aromatic and flavoured. Assam produces the largest quantity of Tea in India, mostly of the CTC variety, and is one of the biggest suppliers of major international brands such as Lipton and Tetley. The Tetley Brand, formerly British owned and one of the largest, is now owned by the Indian Tata Tea Limited company. On April 21, 2012 the Deputy Chairman of Planning Commission (India), Montek Singh Ahluwalia, said that tea would be declared as national drink by April 2013. Speaking on the
Lipton Institute of Tea major tea-growing regions (such as India and Kericho, Kenya, where Unilever owns tea plantations) and other key tea-drinking markets (including France, Japan, China, and the USA). The Institute claims as its mission "to promote awareness and understanding of tea, from bush to cup". The Institute also participates in and organises scientific conferences. Integral to the Institute’s research facilities is its operation of what it claims is the world’s most northerly tea plantation at its UK headquarters. This facility grows representative samples of tea from around the world in a controlled environment. The Institute invests in clinical trials to support benefit