Plain tobacco packaging Kingdom (May 2017), New Zealand (June 2018), Norway (July 2018), Ireland (September 2018), Thailand (September 2019), Singapore and Turkey (2020). Belgium, Hungary, Slovenia and Uruguay have plain packaging cigarette laws, but are yet to go into effect. Only indirect evidence of plain packaging's effectiveness was available until its release in Australia. On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. The review had been conducted by Quit Victoria and Cancer Council Victoria. The review includes 24 peer-reviewed studies conducted over two decades, suggesting that packaging plays
Plain tobacco packaging to drive down demand of tobacco products. A 2013 review found that plain packaging increased the importance of health warnings to consumers. Plain packaging in a darker colour was associated with more harmful effects. Furthermore, plain packaging reduced confusion about health warnings. Plain packaging with large, graphic, warnings, was considered to impact on smoking cessation. There is little evidence yet as to what effect plain packaging will have on smoking in lower-income countries. Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between