Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Institute of Public Affairs diversity". In 2006, the IPA predicted that banning smoking in public places would increase the risk of passive smoking as smokers moved to private areas indoors, that illegal garage bars may be set up and that without cigarette smoke nightclubs would have to "deodorise sweat and flatulence" with scented smoke. In 2010, the IPA argued against the Gillard Government's plans to introduce plain tobacco packaging, criticising it on the grounds that plain packaging may not affect the consumption of those products and that plain packaging may infringe intellectual property rights in tobacco trademarks and logos. If so, it would represent