Plain tobacco packaging of transparent displays" in 2017. From September 2019, Turkey is to introduce plain packaging on tobacco products and will also require the health warnings to cover 85% of the packs. Plans are also afoot to raise the smoking age to 21 in the future. In November 2013, the UK Government announced an independent review of cigarette packaging in the UK, amid calls for action to discourage young smokers. Public Health Minister Jane Ellison rejected Labour calls for immediate regulation rather than a review, saying: "It's a year this weekend since the legislation was introduced in Australia. It's the right time
Plain tobacco packaging Plain tobacco packaging Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, refers to packaging that requires the removal of all branding (colours, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack. The removal of branding on cigarette packaging aims to deter smoking by removal of positive associations of brands