O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Communications Technology Satellite Communications Technology Satellite The Communications Technology Satellite, also known as Hermes, was an experimental high-power direct broadcast communications satellite. It was a joint effort of Canada's Department of Communications, who designed and managed it, NASA who launched it and provided a traveling wave guide, the European Space Agency or ESA who provided the 1200 watt solar panels and other devices. The three agencies shared the satellite and the data from the experiments. It was launched on January 17 1976 from Cape Canaveral, or Cape Kennedy in Florida by a Delta rocket. Designed for a two-year mission it was the basis