Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Latio Nissan Latio The Nissan Latio is an automotive nameplate which is used by the Japanese automobile manufacturer Nissan since 2004 for two unrelated subcompact four-door sedans. Since 2004, the name "Nissan Tiida Latio" had been used for the Japanese market Nissan Tiida sedan, although the Indonesian, Malaysian, and Singaporean markets received this model badged "Nissan Latio". As of 2013, the Tiida-based model is still sold in these markets. The Latio name for the Japanese market was, in 2011, transferred to a new generation of subcompact sedan sold internationally under a plethora of alternative names. The sedan version of the first