Plain tobacco packaging tobacco consumption”. This effort did not succeed due to trademark right concerns, specifically those related to Canada's commitments to the World Trade Organization and under the North American Free Trade Agreement. Australia, with the enactment of the Tobacco Plain Packaging Act on 12 December 2011, became the first country in the world to require tobacco products to be sold in plain packaging. Products manufactured after 1 October 2012, and all on sale after 1 December 2012 must be in the plain packaging. Following Australia's lead (2012) a number of other countries also require standardized packaging including France (January 2017), United
Tobacco Products Directive the EU market.As an overview, the policies for the Tobacco Products Directive are; the regulation of tobacco products on the EU market (e.g. packaging, labelling, and ingredients), advertising restrictions for tobacco products, the creation of smoke-free environments ,tax measures and activities against illegal trade , and acquiring anti-smoking campaigns. The enactment and implementation of the new directive will work to restrict the capacity of e-cigarette refill tanks to no more than 2ml and a maximum volume of e-liquids containing nicotine for sale for one refill container to 10ml. The nicotine strength of e-liquids to no more than 20mg/ml and require