Nuuk Center European" by the integration and inclusion of what had been seen perceived as essentially "foreign" institutions. The planning and construction of the mall started in 2005, headed by the Nuuk Centre Association. The works were carried out by MT Højgaard. The mall offers its customers the services of the first indoor, underground parking hall built in the country's capital. Nuuk Center Nuuk Center, also shortened NC, is a shopping mall located in Nuuk, Greenland. The mall, which is the first shopping mall in Greenland, was inaugurated on July 27, 2012. Located next door to the Katuaq Culture Centre, the mall
Nuuk Center first underground car park. Nuuk Center was welcomed by the local businesses, headed by Nuuk Centre Association, and generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses could thereby better compete with multinationals. The mall was also seen as an employment opportunity. The mall did not receive an uncritical welcome, however. While some expressed concerns the mall would change both the dynamics and the esthetics of the city, others saw the mall as a threat to traditional trading customs. Members of the older generation perceived Nuuk as becoming "too