Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco products Tobacco products Tobacco is the agricultural product of the leaves of plants in the genus "Nicotiana". All species of "Nicotiana" contain the addictive drug nicotine—a stimulant and sedative contained in all parts of the plants except the seeds—which occurs in varying amounts depending on the species and variety cultivated. See types of tobacco and curing of tobacco for more information. The vast majority of commercially available tobacco is derived from the species "Nicotiana tabacum", although it is also produced from "Nicotiana alata", and to a lesser extent "Nicotiana clevelandii", "Nicotiana longiflora", and "Nicotiana rustica", among others. Once tobacco has been