Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Service Information address of the BBC Engineering Information Department. The bulletin would then end with a rundown of the trade test colour films being shown on that particular day. ""And now we are returning to the colour test card and music until "Play School" at eleven o'clock"" would be a familiar closing phrase. "Service Information" bulletins generally lasted an average of two or three minutes but on Wednesday 25 August 1971, the longest "Service Information" bulletin known was aired, which ran for 11 minutes. A Monday to Friday "Tuning Information" bulletin was added to BBC2 in the heyday of colour coming to