Public image of Cristina Fernández de Kirchner life. Her messages are usually written in second person singular, which in Spanish is mainly used when talking to a close friend. The account is however rarely used to chat with anyone and it follows only 50 others, mainly members of her cabinet, world leaders, and government institutions. Cristina Kirchner is a highly divisive political figure in Argentina. The Kirchnerite administration used its aligned media and the communication outlets of the state for advocacy of the figures of both Cristina Kirchner and the previous president, her husband Néstor Kirchner. This advocacy, which describes the Kirchners as leaders of a revolution,
Néstor Kirchner Cristina Kirchner's popularity increased greatly. As a result, she won the reelection in the 2011 general elections by a landslide. The "Relato K" built a cult of personality around the figure of Kirchner. While in office, Cristina Kirchner avoided referring to him by name, and talked instead about "He" or "Him", with emphasis on the pronoun and with a universally capitalized form. As in the English language, in the Spanish language this figure of speech is usually reserved to make reference to God. Kirchner was also compared with San Martín, in an attempt to raise him to a similar status