Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Automotive News on the Canadian automotive industry. The brand hosts several annual events including: AutoNews.com provides automotive news updates. Throughout the day, visitors will find news generated using the combined resources of "Automotive News", "Automotive News Europe", "Automotive News China", "Autoweek", "Bloomberg", and Reuters business news. Automotive News Automotive News is a weekly print newspaper written for the automotive industry, primarily individuals associated with automobile manufacturers and suppliers. Based out of Detroit and owned by Crain Communications Inc, "Automotive News" is considered the newspaper of record for the automotive industry. The brand has a team of more than 55 editors and reporters