Plain tobacco packaging tank supported by British American Tobacco, stated that it would be "disastrous if the government, by introducing plain-packaging legislation, [removed] the simplest mechanism for the ordinary consumer to tell whether their cigarettes are counterfeit or not." Arguments against plain packaging include its effect on smuggling, its effect on shops and retailers, and its possible illegality. A study published in July 2014 by the British Medical Journal refuted those claims. In reporting Philip Morris's legal action against the Australian project, "The Times of India" noted in 2011 that plain packaging legislation was being closely watched by other countries, and that tobacco
Tobacco packaging warning messages TO HEALTH" in English. Paan, gutkha and tobacco packets carried the warning "TOBACCO IS INJURIOUS TO HEALTH" in Hindi and English. The law later changed. According to the new law, cigarette packets were required to carry pictorial warnings of a skull or scorpion along with the text "SMOKING KILLS" and "TOBACCO CAUSES MOUTH CANCER" in both Hindi and English. "The Cigarette and Other Tobacco Products (Packaging and Labelling) Rules 2008" requiring graphic health warnings came into force on 31 May 2008. Under the law, all tobacco products were required to display graphic pictures, such as pictures of diseased lungs, and