Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
History of the bicycle systems. In recent years, bicycle designs have trended towards increased specialization, as the number of casual, recreational and commuter cyclists has grown. For these groups, the industry responded with the "hybrid" bicycle, sometimes marketed as a "city bike", "cross bike", or "commuter bike". Hybrid bicycles combine elements of road racing and mountain bikes, though the term is applied to a wide variety of bicycle types. Hybrid bicycles and commuter bicycles can range from fast and light racing-type bicycles with flat bars and other minimal concessions to casual use, to wider-tired bikes designed for primarily for comfort, load-carrying, and increased versatility