Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Nissan Primera Nissan Primera The Nissan Primera is a large family car which was produced by the Japanese automaker Nissan from 1990 to 2007, for the Japanese and European markets. In Japan, it replaced the Nissan Pulsar, and was exclusive to "Nissan Prince Store" locations. It was a platform upgrade, with engine performance and suspension modifications of the . In North America, it was the entry level luxury sports sedan for the Infiniti brand. The word ""primera"" is Spanish for "first class" or "finest". Since 1986, Nissan had been building Bluebirds — it was essentially a re badged home market Auster/Stanza –