O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Schwartz Communications Schwartz Communications Schwartz Communications is a public relations agency based in Waltham, Massachusetts. Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz. Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch. The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies. The company established an office in San Francisco in 1996 and on November 1, 2006, Schwartz opened their third office at Stockholm. In 2007, they established a location in London. In March