Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Teletext in the USA. A few other services were offered by some large-market TV stations in the US throughout the 1980s, such as Metrotext from KTTV in Los Angeles and KeyFax from WFLD in Chicago. Despite this, the system never caught on in the USA partly due to EIA-608 being deployed for captioning before Teletext was introduced and the higher cost of Teletext receivers. In the 1980s a similar system called Telidon was developed in Canada by the Department of Communications. It used a simple graphics language that would allow a more complex circuit in the TV to decode not only