O2 (UK) telephone line and broadband business of Telefónica UK, trading under the O2 and Be brands. The company agreed to pay £180 million initially, followed by a further £20 million after all customers had been transferred to Sky's existing business. The sale was subject to regulatory approval in April 2013, and was subsequently approved by the Office of Fair Trading on 16 May 2013. O2 began trialling a Near Field Communication (NFC) payment system in 2007. In 2009, O2 was in discussions with large retailers, such as Tesco and W. H. Smith, for the deployment of the necessary electronic point of
The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name