Telefónica Europe business was rebranded to 'O2 Online' which continues in the UK as a mobile communications service provider tied to the O2 UK network. The Genie portal properties were rebranded O2 Active in UK, Germany, Ireland and the Netherlands, and Genie Asia became O2 Asia. O2 Asia became a subsidiary of O2 UK for governance purposes. On 31 October 2005, O2 agreed to be taken over by Telefónica, a Spanish telecommunications company, with a cash offer of £17.7 billion, or £2 per share. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom,
MAMA & Company by LN-Gaity, a joint venture of Live Nation UK and the parent company of MCD Productions. According to the reports three MAMA venues, the Ritz in Manchester, the Forum in Kentish Town and the Institute in Birmingham, would be rebranded by Live Nation as the O2 Ritz Manchester, O2 Forum Kentish town and O2 Institute Birmingham. MAMA & Company MAMA & Company is a live music and lifestyle entertainment company which was founded in 2005 and owns and operates a number of live music venues and festivals in the United Kingdom. The company owns six London venues and three regional