O2 (UK) telephone line and broadband business of Telefónica UK, trading under the O2 and Be brands. The company agreed to pay £180 million initially, followed by a further £20 million after all customers had been transferred to Sky's existing business. The sale was subject to regulatory approval in April 2013, and was subsequently approved by the Office of Fair Trading on 16 May 2013. O2 began trialling a Near Field Communication (NFC) payment system in 2007. In 2009, O2 was in discussions with large retailers, such as Tesco and W. H. Smith, for the deployment of the necessary electronic point of
O2 (Ireland) Ireland and Three Ireland, offering services in some built-up areas in late 2006. In July 2007, O2 launched its mobile broadband offering in Ireland using HSDPA technology over its 3G network. They provided speeds of up to 7.2 Mbit/s and claimed to cover 90% of the population on the least contended Irish 3G network following an upgrade in 2007. Speak Easy was the name of O2 Ireland's prepaid service. In 2007 they became the first Irish operator to offer free text messages to all Irish mobile numbers, although it only applied for weekends. However, in early 2008 they introduced a