O2 (Ireland) BT Group and 1 mm02 share for each British Telecommunications share they held. After the de-merger, most of mmO2's operations, including Digifone, were rebranded O2. mmO2 plc later became O2 plc and remained an independent company until 2005. On 31 October 2005 it was announced that Telefónica, S.A., the Spanish telecommunications company, had made a recommended takeover bid for O Ireland's parent company, O2 plc. This was then approved by shareholders and O was officially purchased in mid February 2006. The O2 brand is now used in several countries for Telefónica's mobile operations outside Spain and Latin America, where Telefónica
O2 (UK) as were all the group's other businesses (other than Manx Telecom). The re-branding was overseen by the Lambie-Nairn design agency, which developed the idea of the company supplying services that were essential, much the same as oxygen is essential for life. The company logo and associated graphics were designed using air bubbles to present this concept. The bubbles were photographed by London-based photographer Jonathan Knowles. O2 adopted the slogan "See what you can do" in 2002 after the company's demerger from BT. The slogan was later changed to "It's your O2" in May 2006, on 10 April 2008 to "We’re