O2 Store O2 Store The O2 Store is a chain of retail stores operated by Telefónica Europe, specializing in mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom. O2 Stores come in 2 formats - Franchise and Retail. The latter are owned and maintained by O2 UK directly, as opposed to private investors. The majority of stores have an O2 Guru, effectively a Technical Specialist. This free service is offered to all consumers, whether they are a Telefonica customer or not. Aside from general information, mobile phones are the central motive for visiting an O2
O2 Money to recognise "customer service, excellence and innovation" in the UK and Irish payment industry, O2 won the Best New Prepaid Card Product of the Year and Best Prepaid Card Marketing Campaign of the Year awards, receiving judges were particularly impressed with the concept of the card. O2 Money was critically praised at the event, particularly in regard to the high profile, customer-centric campaign used to promote the service for "[blowing] away the cobwebs surrounding payment cards and [lifting] the stigma of prepaid as a product for low-income consumers." Additionally, the judges at the event were thankful to O2 for helping