O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
The O2 Arena The O2 Arena The O2 Arena is a multi-purpose indoor arena located in the centre of The O2 entertainment complex on the Greenwich Peninsula in south east London. The arena was built under the former Millennium Dome, a large dome shaped building built to house an exhibition celebrating the turn of the third millennium; as the dome shaped structure still stands over the arena, "The Dome" remains a name in common usage for the venue. The arena, as well as the total O2 complex, is named after its primary sponsor, the telecommunications company O. The O2 Arena has the second