Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Automotive Energy Supply Corporation 25% stake in AESC. Automotive Energy Supply Corporation Automotive Energy Supply Corporation (AESC) is a manufacturer of lithium ion batteries for electric vehicles established 2007 as a joint venture between Nissan, NEC and TOKIN Corporation. In 2007 NEC Corporation, Nissan Motor Company, and NEC Tokin agreed to establish a lithium-ion battery company focused on development to production of batteries for electric vehicles; in 2008 the company was established with a capital of ¥1.5 billion ($14.3million) with a 51:42:7 Nissan:NEC:NEC TOKIN shareholding; the business was to establish a manufacturing site at Nissan's facility in Zama, Kanagawa c.2009, with an initial capacity