O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Korea Tobacco & Ginseng Corporation Korea Tobacco & Ginseng Corporation KT&G (originally "Korea Tobacco & Ginseng" and later "Korea Tomorrow & Global Corporation", Korean : 한국담배인삼공사, Hanguk Dambae Insam Gongsa, ) is the leading tobacco company in South Korea with annual sales over $4 billion USD. KT&G was originally a government-owned monopoly but was privatized and today is publicly traded, competing for market share with other international tobacco firms such as Philip Morris International, British American Tobacco, and Japan Tobacco. KT&G’s sales volume share was 62% of the Korean market in 2009. KT&G produces popular Korean cigarette brands such as: The One, Indigo, Arirang, This,