Plain tobacco packaging Health, Dame Tariana Turia) approved plain packaging in principle, a move that tobacco companies said they would strenuously oppose. From July to October 2012 the Ministry of Health undertook a consultation which attracted over 20,000 submissions (including overseas submissions) from public health groups and also the tobacco industry. In February 2013 Government decided to proceed with legislative change in alignment with Australia. A Bill to require the plain packaging of tobacco products – the Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill – was introduced on 17 December 2013. The Bill had its first reading on 11 February 2014. It was
Plain tobacco packaging tobacco companies subsequently hired a public relations firm to oversee the campaign. In May 2011, British American Tobacco launched a media campaign suggesting that illicit trade and crime syndicates would benefit from plain packaging. BATA CEO David Crow threatened to lower cigarette prices in order to compete, which he claimed could result in higher levels of smoking amongst young people. Mr. Crow later commented he would tell his own children not to smoke cigarettes, because they are unhealthy. The BATA campaign is largely based on a report from Deloitte. Several of the claims contained in the report related to border