Plain tobacco packaging of transparent displays" in 2017. From September 2019, Turkey is to introduce plain packaging on tobacco products and will also require the health warnings to cover 85% of the packs. Plans are also afoot to raise the smoking age to 21 in the future. In November 2013, the UK Government announced an independent review of cigarette packaging in the UK, amid calls for action to discourage young smokers. Public Health Minister Jane Ellison rejected Labour calls for immediate regulation rather than a review, saying: "It's a year this weekend since the legislation was introduced in Australia. It's the right time
Plain tobacco packaging tobacco companies subsequently hired a public relations firm to oversee the campaign. In May 2011, British American Tobacco launched a media campaign suggesting that illicit trade and crime syndicates would benefit from plain packaging. BATA CEO David Crow threatened to lower cigarette prices in order to compete, which he claimed could result in higher levels of smoking amongst young people. Mr. Crow later commented he would tell his own children not to smoke cigarettes, because they are unhealthy. The BATA campaign is largely based on a report from Deloitte. Several of the claims contained in the report related to border