Raleigh Chopper Raleigh Chopper The Raleigh Chopper is a children's bicycle, a wheelie bike, manufactured and marketed in the 1970s by the Raleigh Bicycle Company of Nottingham, England. Its unique design became a cultural icon and is fondly remembered by many who grew up in that period. The design was influenced by dragsters, "chopped" motorcycles, beach buggys, and even chariots, as can be seen on the centre page of the 1969 Raleigh US catalog. The Raleigh Chopper's design has been a constant debate, with claims by both Tom Karen of Ogle Design and Alan Oakley of Raleigh. The Chopper was designed in
Murray (bicycle company) banana-seat, wheelie bike pioneered by Schwinn, the Murray "Wildcat". The "Wildcat" was also styled by Schreckengost, who gave it his own interpretation of a chopper motorcycle, with high-rise handlebars, a tall sissy bar, and a flared rear fender. A series of models followed, including the "Eliminator", "Firecat" and "Hotshot". In 1977, again following a youth trend, Murray introduced its BMX model. During the 1980s, in an attempt to overcome declining sales, Murray began selling its bicycle line in lower-cost mass market stores and discount chains such as Target, K-Mart, and Wal-Mart. While the practice enabled the company to increase sales