Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco products to snus. "Mu'assel", shisha tobacco, hookah tobacco, or simply "shisha" is a somewhat moist form of tobacco that is mixed with glycerin and coagulated with molasses or other sticky sweeteners and has been popular in the Middle-East for centuries. It is often smoked with a hookah. Its names include "ma'sal" (also romanized as the aforementioned "mu'assel"), "tumbâk", and "jurâk". "Naswar" is a type of smokeless tobacco popular in Afghanistan and surrounding countries. It is moist and powdered, and lime or juniper is added for flavor. Snuff is a generic term for fine-ground smokeless tobacco products. Originally the term referred only