O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
BATM Advanced Communications BATM Advanced Communications BATM Advanced Communications Ltd. (Baras Advanced Technologies Marom) is a technology company principally engaged in development, production and marketing of data and telecommunication products in the field of local and wide area networks, as well as the development, production and distribution of laboratory diagnostic equipment in the medical sector. The company is listed on the London Stock Exchange and is a constituent of the FTSE techMARK 100 Index. BATM Advanced Communications was founded in 1992 by Dr. Zvi Marom and Greshon Baras as a bootstrap that grew into a multinational technology corporation; Initially focusing on developing high-performance