Plain tobacco packaging void of brand logos. Eventually, all cigarette and tobacco products are to be sold in uniform packs from 20 May 2019. As of July 2017, the first cigarettes with unified plain packaging hit the Hungarian market. From 20 August 2016 onwards, new brands have to be sold in plain packaging, one new cigarette brand of Von Eicken GmbH was forced to be launched with such unified package. This makes Hungary the fourth country in the world, where plain packaging is enforced; after Australia, France and the UK. As of August 2012, India is believed to be considering plain packaging. BJD
Plain tobacco packaging Plain tobacco packaging Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, refers to packaging that requires the removal of all branding (colours, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack. The removal of branding on cigarette packaging aims to deter smoking by removal of positive associations of brands