We Happy Few of his father three weeks before "Contrast" shipped. During this time, he had reflected on his state of life, and came up with ideas for "We Happy Few" in his emotional distress, particularly the idea of a society fixated on drugs and masks. Provost presented this to his creative team, who saw the possibilities of expanding on this. Narrative director Alex Epstein considered the idea similar to "Prozac Nation", and where in current times, there is a prescription drug for every conceivable malady. The title of the game comes from the St Crispin's Day Speech from "Henry V": Narratively, the
We Happy Few will be developed after release, enabled by Gearbox's backing. In May 2018, the Australian Classification Board had refused classification for "We Happy Few", identifying that gameplay mechanics around the use of Joy pills was problematic, which would prevent the game from being sold in Australia. The Board stated in their refusal that because "the game's drug-use mechanic making game progression less difficult constitutes an incentive or reward for drug-use and therefore, the game exceeds the R18+ classification that states, 'drug use related to incentives and rewards is not permitted'". Compulsion Games said that it was working with the Board to