Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Teletext which Teletext is carried. A number of broadcast authorities have recently ceased the transmission of teletext services. "(Subtitling still continues to use Teletext in these three countries with some providers switching to using image based DVB subtitling for HD broadcasts. New Zealand solely uses DVB subtitling on terrestrial transmissions despite Teletext still being used on internal SDI links.)" Teletext Teletext (or broadcast teletext) is a television information retrieval service created in the United Kingdom in the early 1970s by the Philips Lead Designer for VDUs, John Adams. Teletext is a means of sending pages of text and simple geometric shapes