Bicycle handlebar a steep U-shape from the base, so that the rider's hands rest above waist-level. This style of bicycle handlebar became very popular in the 1960s after the introduction of wheelie bikes such as the Schwinn "Sting-Ray", Raleigh Chopper, and other highly stylized youth bicycles that imitated the appearance of drag-racing or chopper motorcycles of the day. Legislation in the United States introduced during the 1970s limited the maximum height of manufacturer-installed handlebars to 16 inches above the lowest seat setting; European Union safety regulations use a similar limit of 400mm. The apehanger style remained common in the US through the
Electra Bicycle Company Wall. Erforth said he could sell the kind of bikes Bänziger was designing, so the two pooled $30,000 in personal savings and founded Electra Bicycle Company. The two were the firm's sole shareholders through at least 2004. The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. At first, "Dealers laughed at us," says Bänziger. "But people realized they didn't need a mountain bike to go to the grocery store." However, when bike shops tried stocking the Electras, they began to sell, and word-of-mouth convinced more dealers to