Nissan Silvia Bluebird which was in production at the time the Silvia was introduced. In Japan, it was sold at Nissan Bluebird Store locations, and was marketed with the "Nissan" name instead of the more widely used "Datsun" brand name. The S10 was the first mass-produced Silvia built on the all-new S platform, intended as Nissan's compact, rear-wheel-drive, sporty car platform. Japanese versions were exclusive to Nissan Japanese dealerships called "Nissan Prince Store" along with the larger C110 Skyline. The S10 featured less "traditional" lines than similar offerings from rivals Toyota and Mazda sharing a common appearance with the larger Skyline. In
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two