Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext systems Datacast division, that the WaveTop software tuned the TV card to in order to receive the service. Yet another service in the U.S. that relied on data delivery via the VBI like teletext, was the "Guide+" ("Guide Plus", also referred to as "GuidePlus+" as well) service provided and developed by Gemstar. There were several models of television sets made throughout the 90s by Thomson Consumer Electronics under the RCA and General Electric brands that had built-in Guide+ decoders. Guide+ was an on-screen interactive program guide that provided current TV schedule listings, as well as other information like news headlines. Some