Nissan GTP ZX-Turbo 300ZX, the turbocharged VG30ET V6. Although the engine block was similar, the GTP ZX-Turbo's engine was extensively modified to cope with the stress of racing. In 1984, Nissan Motors named Electramotive Engineering as their official North American racing development arm in an attempt to establish Nissan in the United States following the use of the Datsun name. Nissan wished to use the IMSA GT Championship as a way of showcasing their technology, similar to what they had done at the 24 Hours of Le Mans beginning in 1983. Electramotive would be tasked with maintaining, modifying, and racing the cars. Nissan
No Name (brand) Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." By the end of the decade there were more than 1,800 No Name products available. By the mid 1980s, No Name had become the best selling brand in the country - a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands. Additionally, No Name had achieved such prominence in spite of being available only in Loblaw owned stores. Media reports attributed much of that success to Dave Nichol and his