Plain tobacco packaging (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws. Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control
Tobacco packaging warning messages Presentation and Sale of Tobacco Products) (Amendment) Regulations 2008 were enacted. This states that tobacco products going to market after 30 September 2008 must carry warnings in Irish and English. A year-long transition period applied to products which were on the market prior to 1 October 2008, which may have been sold until 1 October 2009. Each packet of tobacco products must carry: Other text is sometimes placed in the packets, for example some packets contain leaflets which have all the above warnings written on them, with more detailed explanations and reasons to give up, and advice from Philip Morris.