Harley-Davidson former owner, and had been MV Agusta's chairman since Harley-Davidson bought it in 2008. As part of the deal, Harley-Davidson put $26M into MV Agusta's accounts, essentially giving Castiglioni $26M to take the brand. In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010. The company established a subsidiary, Harley-Davidson India, in Gurgaon, near Delhi, in 2011, and created an Indian dealer network. According to Interbrand, the value of the Harley-Davidson brand fell by 43 percent to $4.34 billion in 2009. The fall in value is believed to be connected to
Harley-Davidson 2008, Harley-Davidson stopped disclosing the average age of riders; at this point it was 48 years old. In 1987, the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000. Many Harley-Davidson Clubs exist nowadays around the world, the oldest one, founded in 1928, is in Prague. Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5 percent of the company's net revenue ($41 million in 2004). Harley-Davidson supplies many American police forces with their motorcycle fleets. From its founding,