Satyamev Jayate (TV series) a population of less than 5,000. Gayatri Yadav from STAR India stated that, "This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity." Based on the response to its first episode, the screening of subsequent episodes in a similar manner is being considered by STAR. The show was presented and sponsored by Airtel and co-sponsored by Aqua guard. Other associate sponsors included Coca-Cola, Johnson & Johnson, Skoda Auto, Axis Bank, Berger Paints
Satyamev Jayate (TV series) leading up to the premiere of the show. However, various sources reported the show to be based on "the common man" rather than being fictional. Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country. Khan, who is known for keeping secrecy for his movies, was quoted saying, "I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV." However, commenting on the theme of the show, he said,