Plain tobacco packaging tank supported by British American Tobacco, stated that it would be "disastrous if the government, by introducing plain-packaging legislation, [removed] the simplest mechanism for the ordinary consumer to tell whether their cigarettes are counterfeit or not." Arguments against plain packaging include its effect on smuggling, its effect on shops and retailers, and its possible illegality. A study published in July 2014 by the British Medical Journal refuted those claims. In reporting Philip Morris's legal action against the Australian project, "The Times of India" noted in 2011 that plain packaging legislation was being closely watched by other countries, and that tobacco
Tobacco Products Directive appear on packages of tobacco and related products).The health warnings have to be accurately stated on 65% of the product packaging. This involves the front and back of cigarette and roll-your-own tobacco packages and small containers for certain tobacco products. This directive bans all promotional or misleading sectors on tobacco products, while introducing EU-wide tracking and tracing to prevent illegal trade of tobacco products; allowing Member States to prohibit internet sales of tobacco related products. Setting out the safety and quality requirements for a consumer of electronic cigarettes and compels manufacturers to request literal tobacco products before placing them on