Plain tobacco packaging void of brand logos. Eventually, all cigarette and tobacco products are to be sold in uniform packs from 20 May 2019. As of July 2017, the first cigarettes with unified plain packaging hit the Hungarian market. From 20 August 2016 onwards, new brands have to be sold in plain packaging, one new cigarette brand of Von Eicken GmbH was forced to be launched with such unified package. This makes Hungary the fourth country in the world, where plain packaging is enforced; after Australia, France and the UK. As of August 2012, India is believed to be considering plain packaging. BJD
Tobacco packaging warning messages anti-smoking campaigns by placing the new warnings on packaging violates the companies' free speech rights. Additionally, R.J. Reynolds, Lorillard, Commonwealth Brands Inc., Liggett Group LLC and Santa Fe Natural Tobacco Company Inc. claimed that the graphic labels are an unconstitutional way of forcing tobacco companies to engage in anti-smoking advocacy on the government's behalf. A First Amendment lawyer, Floyd Abrams, represented the tobacco companies in the case, contending that requiring graphic warning labels on a lawful product cannot withstand constitutional scrutiny. The Association of National Advertisers and the American Advertising Federation also filed a brief in the suit, arguing that