Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext Teletext Teletext (or broadcast teletext) is a television information retrieval service created in the United Kingdom in the early 1970s by the Philips Lead Designer for VDUs, John Adams. Teletext is a means of sending pages of text and simple geometric shapes from mosaic blocks to a VBI decoder equipped television screen by use of a number of reserved vertical blanking interval lines that together form the dark band dividing pictures horizontally on the television screen. It offers a range of text-based information, typically including news, weather and TV schedules. Paged subtitle (or closed captioning) information is also transmitted within