Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
The Bike Cooperative The Bike Cooperative The Bike Cooperative is a cooperative of specialty bicycle retailers throughout the United States. The cooperative is represented in 40 states by over 300 member stores that are independently owned and operated. Originally formed in 2003 as The Biking Solution, the organization’s core focus was to provide bicycle retailers with operational, advertising, and training programs and services to improve efficiencies, increase revenue, and maximize profitability. In the fall of 2008, the organization expanded its business model and emerged as The Bike Cooperative. In addition to the programs and services that had been offered through The Biking Solution,