Plain tobacco packaging not gone down" concluded that this "claim is wrong". A 2016 review by the Australian Government found that the current packaging regime is having a positive impact on public health in Australia. In August 2010, Philip Morris International, British American Tobacco and Imperial Tobacco formed the Alliance of Australian Retailers, which commenced a multimillion-dollar campaign against the introduction of plain cigarette packaging. The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners. When the funding source of the campaign was made public, large retailers such as Coles and Woolworths quickly withdrew support for the campaign. The
Tobacco and Vaping Products Act issued by a provincial, federal, or foreign government with a signature, photo, and date of birth are also accepted. In addition, every retailer must a place a sign near the tobacco products. The sign must adhere to the specifications outlined in the Tobacco Act. It must be in a visible location with a surface area no smaller than 600 cm with the following text: Tobacco products must have legible packaging with text in both of Canada's official languages, English and French. The package must contain health warnings and information on toxic emissions, either in the form of text or pictures