Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Ross (bicycle company) biking industry. Its basic look constitutes "a total shift in image" for the industry." By 1989, Nyle Nims, at the time a vice president at Ross Bicycles (and later founder of Cycle Force Group), said 40 percent of bicycle sales were mountain bikes, adding "we see a lot of people who previously owned the dropped bar, 10-speed bike buying the wide-tire bikes, they are people who don't want to ride fast; they want to ride for recreation." Ross (bicycle company) Ross Bicycles Inc. manufactured over 15 million bicycles under the Ross brand, between 1946 and 1988. The company began in