Nissan S130 the "Fairlady Z". For the 1979 model year, in the American market, it was co-branded "Datsun by Nissan" through the 1983 model year. These were considered transitional years, as Nissan began to phase in their new global brand under the Nissan name. The Japanese market got both 2.0 L and 2.8 L engines. The 2.0 L-engined Fairlady 200Z used the L20 engine common in Nissan family cars of the same era. The smaller engine was offered so that it would comply with Japanese government dimension regulations, while models with the larger engine were regarded as the top-level luxury model in
No Name (brand) Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." By the end of the decade there were more than 1,800 No Name products available. By the mid 1980s, No Name had become the best selling brand in the country - a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands. Additionally, No Name had achieved such prominence in spite of being available only in Loblaw owned stores. Media reports attributed much of that success to Dave Nichol and his