Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Tobacco and Vaping Products Act issued by a provincial, federal, or foreign government with a signature, photo, and date of birth are also accepted. In addition, every retailer must a place a sign near the tobacco products. The sign must adhere to the specifications outlined in the Tobacco Act. It must be in a visible location with a surface area no smaller than 600 cm with the following text: Tobacco products must have legible packaging with text in both of Canada's official languages, English and French. The package must contain health warnings and information on toxic emissions, either in the form of text or pictures