Plain tobacco packaging not gone down" concluded that this "claim is wrong". A 2016 review by the Australian Government found that the current packaging regime is having a positive impact on public health in Australia. In August 2010, Philip Morris International, British American Tobacco and Imperial Tobacco formed the Alliance of Australian Retailers, which commenced a multimillion-dollar campaign against the introduction of plain cigarette packaging. The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners. When the funding source of the campaign was made public, large retailers such as Coles and Woolworths quickly withdrew support for the campaign. The
Tobacco packaging warning messages actually reversed, the FDA will again need to go through the process of developing the new warning labels, and the timetable and final product remain unknown. Stronger warning labels started to appear in May 2010. Effective June 2010, the following labels began to appear on smokeless tobacco products (also known as chewing tobacco) and their advertisements. The new warnings are required to comprise 30 percent of two principal display panels on the packaging; on advertisements, the health warnings must constitute 20 percent of the total area. For many years in Venezuela, the only warning in cigarette packs was printed in