O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Euphony Communications Euphony Communications Euphony Communications Ltd is a privately owned Basingstoke, UK based communications and utility company. Euphony is notable for its hierarchical customer referral structure and independent base of consultants. Euphony was founded in 1998 and does not advertise itself in conventional ways. Euphony has featured in UK national newspapers, which have referenced its rapid expansion and success since it was bought by Giles Redpath who took over as CEO in 2004 to set the company in the right direction. The shares are held thus; Giles Redpath (53%), Penta Capital (35%), management (2%), others (10%). In February 2008, Euphony was