Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Chopper (motorcycle) racing arena, which placed a premium on pure engine power, rather than handling over curvy courses. Chopper styling continued to be influenced by drag-bike modifications throughout the 1960s and 1970s. While all choppers are highly customized bikes, sometimes even being built from scratch using all custom parts, not all customized bikes are choppers. In Europe at roughly the same era that choppers were invented and popularized in the USA, bikers modified their bikes (primarily English brands like Triumph, BSA, Norton, and Matchless) in a different way, to achieve different looks, performance goals and riding position. The resulting bikes are known