O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
O2 (Ireland) available to customers paying similar amounts in the UK. Less than 48 hours after the much hyped launch of Apple's latest model, owners of all phones on the O2 network discovered they could not access the internet at all due to a network failure. Further criticism came from iPhone customers regarding the continued failure of O2 to deploy Visual Voicemail. O2 was the only carrier in the world to launch the original iPhone without Visual Voicemail, one of its headline features. O2 was responsible for the highest number of registered judgments, which financially blacklists those people who do not pay