O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
O2 Academy Bristol O2 Academy Bristol The O2 Academy Bristol (formerly known as the Locarno) is a music venue located below the now demolished ice ring on Frogmore Street, Bristol, England. It is run by the Academy Music Group. On 1 January 2009 sponsorship was taken over from Carling by telecommunications company O2 and the venue's name changed from the Carling Academy to the O2 Academy. The Academy which hosts club nights (capacity 2,500) and gigs (capacity 2,000) was opened in 2001, and was the third Academy venue in the UK. The venue was originally part of Mecca Leisure Group's New Entertainments Centre