Plain tobacco packaging support from health associations. As in other countries, there was fierce protest from the tobacco industry and tobacco retailers associations. The Health Minister also seemed lukewarm in his support, preferring to see the effect of newly-introduced health warnings. Under the next legislature however, the new Socialist Health Minister, Marisol Touraine, said she would fight especially at the European level for "neutral packaging". As in Australia, the tobacco industry countered that generic packaging would be easy to counterfeit, which would increase illegal cigarette sales. The EU directive eventually contained no explicit measures regarding plain packaging. In reaction, the French government announced
Bright Packaging the packaging of FMCG products. The company supplies packaging products to Philip Morris, Unilever, Procter and Gamble and British American Tobacco. Its products include aluminum foil, metalized film laminate, tissue/woodfree/board, and inner frames, which are primarily used in cigarette, liquor, confectionery, and pharmaceutical packaging. It is also involved in property investment activities. The company's manufacturing plant is located in Subang Hi-Tech Industrial Park. Bright Packaging supplies the tobacco, confectionery and pharmaceutical industries resulting in being a hidden nonetheless critical component of its clients supply chain and product image. Bright Packaging was embroiled in a high-profile boardroom dispute culminating in a