Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Channel Four Television Corporation service to provide schedules, programme information and features. The original service was called 4-Tel and was provided in collaboration with Oracle. In 1993, with Oracle losing its franchise to Teletext Ltd, the running of 4-Tel was taken over by Intelfax, and in 2002 was renamed FourText. In 2003, Channel Four awarded Teletext Ltd a 10-year contract to run an ancillary teletext service, named Teletext on 4, on a number of its channels. The service was provided on both Channel 4 analogue and digital television services, "Channel 4", "E4" and "More4". This has now been ceased and Teletext is no longer