Movistar Movistar Movistar () is a major telecommunications brand owned by Telefónica, operating in Spain and in many Hispanic American countries. It is the largest mobile phone operator in Spain with 22 million customers and 41.58% of market share, where it also markets landline, broadband and pay television (Movistar+). Its principal competitor in Latin America is América Móvil. The Movistar brand has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005, after Telefónica purchased the BellSouth mobile operations branch in South America. After the purchase of O in
American Outdoor Brands Corporation in 2016. The name change took effect on the first business day of 2017. The change occurred at a time when the firearms industry was receiving backlash over gun violence in America, and so was also seen as an attempt to disassociate itself from the negative repercussions surrounding the issue. In 2017, firearms accounted for 86% of AOBC's revenues, and the company shipped 420,000 long guns. American Outdoor Brands also owns Battenfeld Technologies, Taylor Brands (a knife and tool maker bought in August 2016 for $95 million), and Crimson Trace (an electro-optics business which it bought in August 2016 for