Ajax (cleaning product) (an all purpose cleaner, a bathroom cleaner, and a window cleaner), well known in Australia and New Zealand, are among market leaders. When Ajax was first released in 1947, the commercial for the product was produced by Shamus Culhane. The original Ajax powder slogan was "Stronger than dirt!", a reference to the muscular hero Ajax of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be a pun on "Greece." Another early slogan was "Ajax... the foaming cleanser!" The first slogan was used again for Ajax Laundry Detergent when introduced in the beginning
Mythological king mythological beasts. His archetypical role is usually to protect and serve the people. One mythological archetype is the "good king" (McConnel 1979), also sometimes called the "monarchical hero". The "good king" is often the epic hero who made his world safe for civilization. Two examples that scholars have identified as filling the roles and earning the reputation of "good kings" were King Arthur and Beowulf, above and beyond their legendary and historic lives. Beowulf for example is a mythological king in training in the epic tradition, because he fights "a strenuous battle against the disorganization of the universe." (McConnel 1979:59)