Ajax (cleaning product) (an all purpose cleaner, a bathroom cleaner, and a window cleaner), well known in Australia and New Zealand, are among market leaders. When Ajax was first released in 1947, the commercial for the product was produced by Shamus Culhane. The original Ajax powder slogan was "Stronger than dirt!", a reference to the muscular hero Ajax of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be a pun on "Greece." Another early slogan was "Ajax... the foaming cleanser!" The first slogan was used again for Ajax Laundry Detergent when introduced in the beginning
Mythological king that the king's health is often symbolic of the health of the kingdom or society: For example, a sick king means a weakened and vulnerable society, a healthy king means a healthy society, an emotionally or physically distant king means the society is in danger. Also, the installation of kings at the New Year was believed to renew the cosmos: "The king becomes in a manner responsible for the stability, the fecundity and the prosperity of the entire Cosmos." (Eliade 1963:41) Mythological king A mythological king is an archetype in mythology. A king is considered a "mythological king" if he