Plain tobacco packaging tobacco consumption”. This effort did not succeed due to trademark right concerns, specifically those related to Canada's commitments to the World Trade Organization and under the North American Free Trade Agreement. Australia, with the enactment of the Tobacco Plain Packaging Act on 12 December 2011, became the first country in the world to require tobacco products to be sold in plain packaging. Products manufactured after 1 October 2012, and all on sale after 1 December 2012 must be in the plain packaging. Following Australia's lead (2012) a number of other countries also require standardized packaging including France (January 2017), United
Tobacco packaging warning messages requires tobacco product packaging to display pictures of the ill effects of smoking, occupying the bottom half of the display area in both front and the back side of the packaging. On March 3, 2016, Department of Health (DOH) secretary Janette Garin started the implementation of Republic Act 10643, requiring tobacco manufacturers to include graphic health warnings on newer cigarette packaging. With the Graphic Health Warning Act implemented, graphic health warnings are used on all newer cigarette packaging, and older packages using text-only warnings are required to be replaced by newer packaging incorporating graphic warnings. The 12 new warnings, showing