Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco packaging warning messages (Smoking is harmful to health) was used. or Warning texts in tobacco products, health warnings, which are reproduced on the packaging of cigarettes and other tobacco products. It is implemented in an effort to strengthen public knowledge about the dangers of smoking. The order was introduced in Denmark on 31 December 1991. The Order was last revised on 2 October 2003, which also imposed ban on the words "light" and "mild" on Danish cigarette packages, as did European Union countries. The marking shall appear on one third of the most visible part of the package. For smokeless tobacco use above