Plain tobacco packaging not gone down" concluded that this "claim is wrong". A 2016 review by the Australian Government found that the current packaging regime is having a positive impact on public health in Australia. In August 2010, Philip Morris International, British American Tobacco and Imperial Tobacco formed the Alliance of Australian Retailers, which commenced a multimillion-dollar campaign against the introduction of plain cigarette packaging. The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners. When the funding source of the campaign was made public, large retailers such as Coles and Woolworths quickly withdrew support for the campaign. The
Tobacco packaging warning messages Canada, the warnings are provided in both English and French. Imported cigarettes to be sold in Canada which do not have the warnings are affixed with sticker versions when they are sold legally in Canada. Health Canada is also considering laws mandating plain packaging, in which legal tobacco product packaging would still include warning labels, but brand names, fonts, and colors would be replaced with simple unadorned text, thereby reducing the impact of tobacco industry marketing techniques. There have been complaints from some Canadians due to the graphic nature of the labels, but they generally enjoy wide public support. Starting