Nissan Motor Philippines establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI. Nissan Motor Philippines The Nissan Philippines, Inc. is a joint venture between Nissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissan automobiles, multi-purpose vehicles (MPV) and sport utility vehicles (SUV) in the Philippines. Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor of Datsun cars and pickups. UMC started assembling
Nissan automotive industry became more prolific, vehicles that were dedicated to particular stores were badge engineered, given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan to better compete with the network established earlier by Toyota at Japanese locations. Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called Nissan Diesel until the diesel division was sold in 2007 to Volvo AB. To encourage retail sales, Nissan passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel