Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext the television signal. It is closely linked to the PAL broadcast system used in Europe. Other teletext systems have been developed to work with the SECAM and NTSC systems, but teletext failed to gain widespread acceptance in North America and other areas where NTSC is used. In contrast, teletext is nearly ubiquitous across Europe as well as some other regions, with most major broadcasters providing a teletext service. Common teletext services include TV schedules, regularly updated current affairs and sport news, simple games (such as quizzes) and subtitles (or closed captioning). Teletext is broadcast in numbered "pages." For example, a