BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext Ltd. in conjunction with ORACLE, as an auxiliary teletext provider for Channel 4 from 1982. 4-Tel occupied pages 410-469 within ORACLE's page space. When ORACLE lost its licence and was replaced by Teletext Ltd in 1993, 4-Tel moved to its own page space on pages 300-399 (effectively its own magazine). Channel 4 enlisted Intelfax to run the service. In 2002, 4-Tel was renamed FourText. In addition, FourText also launched on digital television. In 2003, Channel 4 ended their contract with Intelfax and contracted out the service to Teletext Ltd. The new service was named Teletext on 4 and operated on pages