Philip Morris International elected government of Australia from introducing plain packaging for tobacco products. The government is doing this to lower the rate of deaths related to smoking. Two challenges to the tobacco plain packaging legislation were heard by the High Court of Australia between 17–19 April 2012: 'British American Tobacco Australasia Limited and Ors v. Commonwealth of Australia' and 'J T International SA v. Commonwealth of Australia'. On 15 August 2012, the High Court handed down orders for these matters, and found that the Tobacco Plain Packaging Act 2011 is not contrary to s 51(xxxi) of the Constitution. On 5 October 2012,
Tobacco packaging warning messages requires tobacco product packaging to display pictures of the ill effects of smoking, occupying the bottom half of the display area in both front and the back side of the packaging. On March 3, 2016, Department of Health (DOH) secretary Janette Garin started the implementation of Republic Act 10643, requiring tobacco manufacturers to include graphic health warnings on newer cigarette packaging. With the Graphic Health Warning Act implemented, graphic health warnings are used on all newer cigarette packaging, and older packages using text-only warnings are required to be replaced by newer packaging incorporating graphic warnings. The 12 new warnings, showing