Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Dollar Thrifty Automotive Group from use of Chrysler Group vehicles with hope to better diversity their rental fleet. It was announced the fleet would now include Ford Motor Company, General Motors, Nissan, Hyundai, Kia, Chrysler, and other vehicles. This fleet expansion helped Dollar Thrifty shares on the New York Stock Exchange rise to a 52-week high of $27.50 before closing at $26.33 - up 0.57 percent. Gary L. Paxton was elected President and CEO of Dollar Thrifty Automotive in October 2003 in response to Joseph E. Cappy's retirement after ten years with the brand. Paxton's career with Dollar Thrifty Automotive began after working for