Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
PEAK (automotive products) as the PEAK Antifreeze 500 and from 1993–1994 as the SplitFire Spark Plug 500. It began sponsoring NASCAR's online iRacing.com series in 2009, becoming the title sponsor in 2014 for what is now the NASCAR Peak Antifreeze Series. The brand announced it would sponsor the NASCAR Mexico Series, beginning in 2017, on October 18, 2016. As a result, the series was officially renamed to the NASCAR PEAK Mexico Series. PEAK (automotive products) Old World Industries (OWI) is an automotive and chemical company best known for their PEAK brand of motor oil, antifreeze and other automotive products. The company markets itself