Telefónica Europe business was rebranded to 'O2 Online' which continues in the UK as a mobile communications service provider tied to the O2 UK network. The Genie portal properties were rebranded O2 Active in UK, Germany, Ireland and the Netherlands, and Genie Asia became O2 Asia. O2 Asia became a subsidiary of O2 UK for governance purposes. On 31 October 2005, O2 agreed to be taken over by Telefónica, a Spanish telecommunications company, with a cash offer of £17.7 billion, or £2 per share. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom,
O2 (Ireland) O2 (Ireland) Telefónica Ireland was a broadband and telecommunications provider in Ireland that traded under the O2 brand (typeset as O). O2 Ireland was previously called Esat Digifone when it was owned by Esat Telecommunications (and Telenor) from 1997 to 2006. O2 Ireland became a subsidiary of Telefónica in 2006, after its parent company O2 in the United Kingdom was purchased. In June 2013, Hutchison Whampoa announced it would acquire the Irish arm of O2 for €780m. O2 was merged into Hutchison Whampoa's subsidiary Three Ireland in March 2015. In 1995 the then government, with Michael Lowry as Minister for