Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
World System Teletext service and for a very short time by NBC in the mid-1980s. However, NABTS never became as successful as WST in the American continent, since NABTS was a more advanced technology, which required a much more complicated and expensive decoder (even though it had improved graphics capability over WST). World System Teletext World System Teletext (or WST) is the name of a standard for encoding and displaying teletext information, which is used as the standard for teletext throughout Europe today. WST originally stems from the UK standard developed by the BBC and the UK Independent Broadcasting Authority in 1974 for