Emergency Medical Retrieval Service Emergency Medical Retrieval Service The Emergency Medical Retrieval Service (EMRS) provides aeromedical critical care to people in Scotland. It provides patients in remote and rural areas with rapid access to the skills of a consultant in emergency or intensive care medicine as well as facilitating transfers to larger, better equipped city hospitals. The team is available 24 hours a day with services` provided in partnership with the Scottish Ambulance Service utilising both helicopters and fixed-wing aircraft. The service began operating in the West of Scotland in 2004 and has provided a national service since 2010. The EMRS now operate as
ITV Emergency National Service basis. Therefore, a new rate card was introduced, charging £2,000 for 30 seconds of advertising time before 7pm and £3,500 after 7pm. Prior to the strike, a 30-second advert in the London region alone would have cost £1,200. Although large national companies benefited from the lower rates, local companies who had previously advertised in their relevant region only were unable to do so during the Emergency National Service. ITV Emergency National Service The ITV Emergency National Service was the management response to the near-complete Independent Television technicians' strike immediately after the 1968 franchise changes took effect. During the national ITV