Automotive industry in the United Kingdom to Britain from 1975, later launching a hatchback model (the Polonez) alongside it. However, by 1998, Skoda was the only Eastern European carmaker still importing cars to Britain, now competing with budget-priced Far Eastern cars from the likes of Daewoo, Kia, Hyundai and Proton. Nissan had axed the Datsun brand by 1984 and used its own name on all cars, and in 1986 opened a factory in Britain near Sunderland, which produced the mid-range Bluebird hatchbacks and saloons, although it was the Japanese-built Micra which was the company's best-selling car in Britain during the 1980s. The decade also saw the
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to