Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Teletext Ltd. findings, the service would cease broadcasting most of its services on analogue and digital television, with the exception of the commercial services broadcast on Freeview channels 101-107 such as Teletext Holidays and the firm's profitable travel websites in January 2010, with the switch off date subsequently brought forward to 14 December 2009 (Sky Digital) and 15 December 2009 (analogue TV, Freesat and Freeview). Teletext's news and information service were removed from: ITV, Channel 4 and Five on analogue TV; ITV and Channel 4 on Sky Digital; ITV, Channel 4 and channel 100 on Freeview; editorial on Teletext Extra on Freeview;