O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Communications Technology Satellite provided a satellite uplink truck for access to the CTS satellite. The piece was produced in two parts, "Phase I", which was a critique of satellite technology and whether it would become accessible to the public rather than the commercial & military purposes for the technology at that time, using feeds sent over the satellite by the artist and other participants, and "Phase II", which featured excerpts of the feeds sent. Communications Technology Satellite The Communications Technology Satellite, also known as Hermes, was an experimental high-power direct broadcast communications satellite. It was a joint effort of Canada's Department of Communications,