O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
Hayward Medical Communications Medicines Strategy Group. Hayward Medical Communications Hayward Medical Communications is a division of Hayward Group Limited. It is a UK-based medical communications agency and publisher, with offices in London and Newmarket. Founded in 1991, Hayward Medical Communications has a portfolio of journals targeted at healthcare professionals and patients. The company also publishes multimedia products and services for the pharmaceutical industry, as well as for government agencies, charities and non-governmental organisations. Its services include consultancy, programme planning, professional training and health technology assessment submissions to the NHS agencies: the National Institute for Health and Clinical Excellence, the Scottish Medicines Consortium, and