O2 (Ireland) their bills on time in August 2008. The Advertising Standards Authority upheld complaints concerning advertisements by O2. In August 2010, O2 was warned by the telecoms watchdog, ComReg, that it could not move customers to online billing without their explicit agreement. In March 2011, O2 pleaded guilty to a breach of the Data Protection Act at the Dublin District Court. In March 2011, it was revealed that Denis O'Brien made payments to the Minister for Communications, Michael Lowry, to aid Esat Digifone's licence bid. O2 (Ireland) Telefónica Ireland was a broadband and telecommunications provider in Ireland that traded under the
American Outdoor Brands Corporation in 2016. The name change took effect on the first business day of 2017. The change occurred at a time when the firearms industry was receiving backlash over gun violence in America, and so was also seen as an attempt to disassociate itself from the negative repercussions surrounding the issue. In 2017, firearms accounted for 86% of AOBC's revenues, and the company shipped 420,000 long guns. American Outdoor Brands also owns Battenfeld Technologies, Taylor Brands (a knife and tool maker bought in August 2016 for $95 million), and Crimson Trace (an electro-optics business which it bought in August 2016 for