O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Department of Communications, Information Technology and the Arts Department of Communications, Information Technology and the Arts The Department of Communications, Information Technology and the Arts was an Australian government department that existed between October 1998 and December 2007. The Department was closed on December 3, 2007, and its authority was transferred to the Department of Broadband, Communications and the Digital Economy. While operational, information about the department's functions and government funding allocation originally could be found in the Administrative Arrangements Orders, the annual Portfolio Budget Statements and in the Department's annual reports. At the time of its creation, the Department was responsible for: The Department was an Australian