Vivo (telecommunications) region Vivo owns the following brands: Vivo (telecommunications) Vivo (, Portuguese for "alive"), is a brand of Telefônica Brasil, the largest telecommunications company in Brazil. It is headquartered both in São Paulo and Rio de Janeiro. The company was originally formed as part of Telebrás, the state-owned telecom monopoly at the time. In 1998, Telebrás was demerged and privatized. Telefónica bought Telesp, the São Paulo division, and rebranded it to Telefónica. On 15 April 2012, all Telefonica services were rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand, like Movistar (Hispanic America
The O2 purchased by the mobile telephone provider O2 from its developers, Anschutz Entertainment Group (AEG), during the development of the district. AEG owns the long-term lease on the O2 Arena and surrounding leisure space. From the closure of the original "Millennium Experience" exhibition occupying the site, several ways of reusing the Millennium Dome's shell were proposed and then rejected. The renaming of the Dome in 2005 gave publicity to its transition into an entertainment district. The Dome's shell remained in situ, but its interior and the area around North Greenwich Station, the QE2 pier and the main entrance area were completely