Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Automotive Energy Supply Corporation a further ¥100 billion ($1.1 billion) in AESC, establishing an additional factory to increase capacity for around 200,000 vehicles per year. Trial production at Zama began mid 2009. In 2010 the Nissan Leaf electric vehicle began production, using batteries from AESC. In 2014 AESC was the second largest electric vehicle battery manufacturer worldwide (after Panasonic), with 21% of the market. In late 2014 Reuters reported conflict within the Nissan / Renault carmaker alliance over sourcing of battery packs for its Nissan Motor Manufacturing UK and Nissan Smyrna assembly plant (USA) car battery plants due to lack of price competitiveness with