Harley-Davidson former owner, and had been MV Agusta's chairman since Harley-Davidson bought it in 2008. As part of the deal, Harley-Davidson put $26M into MV Agusta's accounts, essentially giving Castiglioni $26M to take the brand. In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010. The company established a subsidiary, Harley-Davidson India, in Gurgaon, near Delhi, in 2011, and created an Indian dealer network. According to Interbrand, the value of the Harley-Davidson brand fell by 43 percent to $4.34 billion in 2009. The fall in value is believed to be connected to
Harley Davidson and the Marlboro Man Harley Davidson and the Marlboro Man Harley Davidson and the Marlboro Man is a 1991 action biker film starring Mickey Rourke and Don Johnson, with a supporting cast including Chelsea Field, Daniel Baldwin, Giancarlo Esposito, Tom Sizemore, and Vanessa Williams. It is directed by Simon Wincer from a screenplay by Don Michael Paul. The film provides a notable example of the "biker" stereotype. The title character in the film is named after the motorcycle manufacturer Harley-Davidson. The film was a critical and financial failure, earning only $7 million at the domestic box office (the budget was estimated at $23 million).