Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Bright Packaging the packaging of FMCG products. The company supplies packaging products to Philip Morris, Unilever, Procter and Gamble and British American Tobacco. Its products include aluminum foil, metalized film laminate, tissue/woodfree/board, and inner frames, which are primarily used in cigarette, liquor, confectionery, and pharmaceutical packaging. It is also involved in property investment activities. The company's manufacturing plant is located in Subang Hi-Tech Industrial Park. Bright Packaging supplies the tobacco, confectionery and pharmaceutical industries resulting in being a hidden nonetheless critical component of its clients supply chain and product image. Bright Packaging was embroiled in a high-profile boardroom dispute culminating in a