Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco packaging warning messages a variety of warnings with graphic, disturbing images of tobacco-related harms (including a smoking hurts your arteries and bladder cancer) are placed prominently on cigarette packages. General warning: In Ecuador, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a tongue cancer and premature birth) are placed prominently on cigarette packages. In Egypt, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a mouth cancer and gangrene) are placed prominently on cigarette packages. Cigarette packets and other tobacco packaging must include warnings in the same size and format and using the same approved texts