Plain tobacco packaging (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws. Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control
Plain tobacco packaging changes to the tobacco products labelling regulations that included sixteen new graphic health warnings covering 75% of the principal faces of cigarette and cigarillo packages. As of September 2015, Health Canada is not planning regulatory action that would require plain or standardised packaging of tobacco products. The department considers its commitment to introduce health-related labelling requirements on cigarettes and cigarillos fulfilled. In early-October 2015, the Liberal Political Party leader, Justin Trudeau, announced that he would include the introduction of plain tobacco packaging as part of his platform, under the heading of Healthier Kids. He has received positive feedback from cancer