Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Teletext to the TV station. These services have since been superseded by the World Wide Web. With the advent of digital television some countries adopted the name "digital teletext" for newer standards, despite the older teletext standards' digital nature. "Digital teletext" is encoded with standards including MHEG-5 and Multimedia Home Platform (MHP). Other countries use the same teletext streams as before on DVB transmissions, due to the DVB-TXT and DVB-VBI sub-standards. Those allow the emulation of analog teletext on digital TV platforms, directly on the TV or set-top box, or by recreating analog output, reproducing the vertical blanking interval data in