Nissan division, "IPL", this time for their premium/luxury brand Infiniti. In 2011, after Nissan released the Nissan NV-Series in the United States, Canada, and Mexico, Nissan created a commercial sub brand called "Nissan Commercial Vehicles" which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets. In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games. It is the same year when the Datsun brand was relaunched by Nissan after a 27 year hiatus. Nissan launched their Nissan Intelligent Mobility vision in 2016 by revealing the IDS
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to