O2 (UK) in Germany were brought under the control of O2, which retained its UK-registered public company status with its own board of directors and corporate structures and processes. Telefónica chose to keep its existing mobile phone operations in the rest of the world under the brand Movistar. This name is used in Spain and in most of the Latin American countries, operated by a separate management team. On 15 July 2009, O2 entered the financial services industry with the launch of O2 Money, which was the first step in the process of incorporating financial services into mobile phones. Future plans included
Zündwaren monopoly Zündwaren monopoly The German Zündwaren monopoly (translated Monopoly for Safety Matches) began in 1930 when Germany's Reichstag passed a bill named "Zündwarenmonopolgesetz" ("Safety Matches Monopoly Law"), which allowed the "Deutsche Zündwaren-Monopolgesellschaft" (translated "German Society for the Safety Matches Monopoly") exclusive rights to distribute safety matches within the borders of the German Empire. The only brands the "Deutsche Zündwaren-Monopolgesellschaft" could distribute were "Welthölzer" ("World Matches") and "Haushaltsware" ("Household article"). Local German manufacturers obtained licenses to produce preassigned volumes to sell domestically and were not allowed to export these matches or to establish new firms. The official monopoly had been acquired by