Wheelie bike speedometers, windshields, hand grip streamers, headlights, taller sissy bars, axle spinners, and back rests such as shown on this bicycle: The Raleigh Chopper was the best selling children's bicycle in the UK. The wheelie bike fad drove bicycle sales to over 4 million units in the US, and accounted for 75% of total US bicycle sales in 1968, but it also helped contribute to the impression in the US that bicycles are merely children's toys. Dangerous features, such as shifters mounted on the top tube, were banned in the US in 1974. The wheelie bike fad even attracted the attention
Electra Bicycle Company Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production. The company partnered with fashion design firm Petro Zillia to produce a high-end fashion bike with a strong graphic quality. The bike was featured widely in the fashion press, and Petro Zillia’s chief designer Nony Tochterman gained coverage by riding the Electra up the runway at a fashion show. Electra Bicycle Company Electra Bicycle Company, a subsidiary of Trek Bicycle Company, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.