Harley-Davidson former owner, and had been MV Agusta's chairman since Harley-Davidson bought it in 2008. As part of the deal, Harley-Davidson put $26M into MV Agusta's accounts, essentially giving Castiglioni $26M to take the brand. In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010. The company established a subsidiary, Harley-Davidson India, in Gurgaon, near Delhi, in 2011, and created an Indian dealer network. According to Interbrand, the value of the Harley-Davidson brand fell by 43 percent to $4.34 billion in 2009. The fall in value is believed to be connected to
Harley-Davidson India has also set up an assembly unit at Bawal, Haryana. In 2011, Harley-Davidson India began the assembly of its Sportster line followed by the assembly of the Dyna line in 2012 and Softail line in 2013. In 2014, Harley-Davidson began manufacturing the Street 750 and 500 motorcycles in India - at Bawal, Haryana India, its only manufacturing facility outside of the US. The Street platform is jointly manufactured at Harley-Davidson’s US and India plants. The Street 750 is also exported to Europe and Asia markets from India. Harley-Davidson India also sponsors the country’s Harley Owners Group (H.O.G.). The company organizes