Nuuk Center Nuuk Center Nuuk Center, also shortened NC, is a shopping mall located in Nuuk, Greenland. The mall, which is the first shopping mall in Greenland, was inaugurated on July 27, 2012. Located next door to the Katuaq Culture Centre, the mall is focused on offering services to a broad spectrum of customers. Above the mall is a 8-storey office tower with 13,000 square metres of space. Nuuk Center is the largest and tallest building in Greenland. The mall building houses several local stores as well as their ancillary subsidiaries and sublets, such as cafes and shops. It also contains Greenland's
Nuuk Center first underground car park. Nuuk Center was welcomed by the local businesses, headed by Nuuk Centre Association, and generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses could thereby better compete with multinationals. The mall was also seen as an employment opportunity. The mall did not receive an uncritical welcome, however. While some expressed concerns the mall would change both the dynamics and the esthetics of the city, others saw the mall as a threat to traditional trading customs. Members of the older generation perceived Nuuk as becoming "too