Philip Morris International elected government of Australia from introducing plain packaging for tobacco products. The government is doing this to lower the rate of deaths related to smoking. Two challenges to the tobacco plain packaging legislation were heard by the High Court of Australia between 17–19 April 2012: 'British American Tobacco Australasia Limited and Ors v. Commonwealth of Australia' and 'J T International SA v. Commonwealth of Australia'. On 15 August 2012, the High Court handed down orders for these matters, and found that the Tobacco Plain Packaging Act 2011 is not contrary to s 51(xxxi) of the Constitution. On 5 October 2012,
Plain tobacco packaging to ask people to look at this." The "Plain Packs Protect" campaign by an alliance of health organisations set out the case for tobacco plain packaging in the UK, as did Cancer Research UK's "The Answer Is Plain" campaign, which was launched soon after the government consultation was announced. Opposing this was the smokers' rights group FOREST, which launched a counter-campaign titled "Hands Off Our Packs". In March 2015, the House of Commons voted 367–113 in favour of introducing plain cigarette packaging. Plain packaging is required for cigarettes manufactured after 20 May 2016 or sold after 21 May 2017. The