Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext Ltd. acquired a stake in Teletext Holidays from parent company A&N Media. From 1 December 2013, Teletext Holidays moved from advertising holidays from 14 holiday suppliers (including Qwerty Travel, Lowcost Travel Group and Hays Travel) to working with one supplier, Truly Travel. See http://m.travelweekly.co.uk/Article.aspx?cat=news&id=45864 On 21 January 2009, Ofcom reported that "The increasing availability of text based services, both broadcast and online may mean that post 2014 there is no longer clear justification for continued intervention to maintain a public service teletext licence." On 16 July 2009, DMGT announced that due to competition from the Internet, current economic conditions and Ofcom's