BBC Design & Engineering BBC Red Button launched in September 1999 as a branding for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service, and is only available via digital television receivers. The service can be accessed via Digital terrestrial television(DTT) (DVB-T), satellite television (DVB-S) and cable television(DVB-C). The "Red Button" branding is no longer used within the BBC own website. In 2004, BBC Technology Ltd, a commercial subsidiary of the BBC who provided technology and broadcast support and services was sold to Siemens IT Solutions and Services (SIS) under
Teletext hardware that could download pages of up-to-date news, reports, facts and figures targeting U.K. agriculture. The original idea was the brainchild of Philips (CAL) Laboratories in 1970. In 1971, CAL engineer John Adams created a design and proposal for UK broadcasters. His configuration contained all the fundamental elements of classic Teletext including pages of 24 rows with 40 characters each, page selection, sub pages of information and vertical blanking interval data transmission. A major objective for Adams during the concept development stage was to make Teletext affordable to the home user. In reality, there was no scope to make an