Honorific speech in Japanese word "meshi", the Japanese equivalent of Sino-Japanese "go-han", is considered rough and masculine (男性語). The honorific "o-" is also sometimes attached to of native verbs (hence native "o-") to refer to a specific item associated with the verb, as in oshibori (お絞り、絞る) "hot towel", and onigiri/omusubi (お握り、握る and お結び、結ぶ) "rice ball". In rare cases, both a base form and honorific are in use with different readings. A notable example is 利益 "ri-eki" "benefit, profit (e.g., business)" and 御利益 "go-ri-yaku" "divine favor, grace"; plain "ri-yaku" is sometimes used, but "go-ri-eki" is generally not. The former, an everyday term, uses the usual
Japanese cuisine restaurants, following those that serve Thai. Numbers of Japanese chain restaurants has established their business in Thailand, such as Yoshinoya gyūdon restaurant chain, Gyu-Kaku yakiniku restaurant chain and Kourakuen ramen restaurant chain. In the ASEAN region, Indonesia is the second largest market for Japanese food, after Thailand. Japanese cuisine has been increasingly popular as the growth of the Indonesian middle-class expecting higher quality foods. This is also contributed to the fact that Indonesia has large numbers of Japanese expatriates. The main concern is the halal issue. As a Muslim majority country, Indonesians expected that Japanese food served there are halal