BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
MediaCorp Teletext was initially launched. It was later expanded to Channel News Asia when the channel was launched on 1 March 1999. Teletext Classifieds was shut down on 1 September 2012. On 3 September 2013, MediaCorp announced that the service will be discontinued from 30 September 2013 due to “declining usage”. Teletext was provided on three MediaCorp channels, with each channel specialising in specific types of information. Teletext on Channel 5 specialised in entertainment and lifestyle information, Classifieds on Channel 8 and business information on Channel News Asia. When the service was still online, the Teletext versions of all three channels were