Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco packaging warning messages Canada, the warnings are provided in both English and French. Imported cigarettes to be sold in Canada which do not have the warnings are affixed with sticker versions when they are sold legally in Canada. Health Canada is also considering laws mandating plain packaging, in which legal tobacco product packaging would still include warning labels, but brand names, fonts, and colors would be replaced with simple unadorned text, thereby reducing the impact of tobacco industry marketing techniques. There have been complaints from some Canadians due to the graphic nature of the labels, but they generally enjoy wide public support. Starting