O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
O2 Global Network O2 Global Network O2 Global Network (O2 International Network for Sustainable Design, stylized as O Global Network) is an international network for people interested in sustainable design. The network is made up of the O2 Global Network foundation, regional hubs, local groups, liaisons and individuals (called O2's). It has currently more than 70 country contacts. O2 ("Oxygen") was founded in 1988 in Milan by Niels Peter Flint, Thierry Kazazian, Jorgi Scheicher, Jeremy Quinn and others. O2 Groups in Denmark, Finland, France, Sweden and the United Kingdom followed. Six years later (5 July 1994), Iris de Graaf and Willem Hanhart founded