BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext to the TV station. These services have since been superseded by the World Wide Web. With the advent of digital television some countries adopted the name "digital teletext" for newer standards, despite the older teletext standards' digital nature. "Digital teletext" is encoded with standards including MHEG-5 and Multimedia Home Platform (MHP). Other countries use the same teletext streams as before on DVB transmissions, due to the DVB-TXT and DVB-VBI sub-standards. Those allow the emulation of analog teletext on digital TV platforms, directly on the TV or set-top box, or by recreating analog output, reproducing the vertical blanking interval data in