Automotive Financial Group Automotive Financial Group Automotive Financial Group (normally styled as AFG) was a British company specialising in automotive retailing, and the sale of associated products and services. The company was founded by the Austro Hungarian businessman Octav Botnar, as an extension of his successful Nissan import and distribution company "Nissan UK". Botnar had successfully built up a successful business since 1970, importing and marketing cars of the Datsun/Nissan within Britain, eventually attaining a 6% overall market share by 1980, to the point where the United Kingdom was the only export market where Nissan outsold its arch rival Toyota. Botnar had achieved
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two