BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext death, but the widespread rollout of internet access in the 1990s ended these efforts. Besides the US and UK developments, a number of similar teletext services were developed in other countries, some of which attempted to address the limitations of the initial British-developed system. In France, where the SECAM standard is used in television broadcasting, a teletext system was developed in the late 1970s under the name "Antiope". It had a higher data rate and was capable of dynamic page sizes, allowing more sophisticated graphics. It was phased out in favour of standard teletext in 1991. The Acorn BBC Micro's