Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Mountain bike terrain bicycle", "all terrain bike", and the acronym "ATB" are used as synonyms for "mountain bike", but some authors consider them passé. The original mountain bikes were modified heavy cruiser bicycles used for freewheeling down mountain trails. The sport became popular in the 1970s in Northern California, USA, with riders using older, single-speed balloon tire bicycles to ride down rugged hillsides. These modified bikes were called "ballooners" in CA, "klunkers" in CO, and "dirt bombers" in OR. Joe Breeze, a bicycle frame builder, used this idea and developed what is considered the first mountain bike. It was not until the