Ghandhara Nissan a capacity of 6,000 cars per year, is located at Port Qasim, Karachi. Ghandhara Nissan forms one of several companies of Bibojee Services. In 2016, Renault announced to start assembling cars in Pakistan by 2018 in collaboration with Ghandhara Nissan but suspended further talk with Ghandhara Nissan and collaborated with new partner Al-Futtaim Group of UAE. In March 2018, Nissan signed a manufacturing and licensing agreement with automotive partner Ghandhara Nissan to begin local production of Datsun models. The agreement will create more than 1800 jobs. The move is part of Nissan’s strategy to engage with emerging automotive markets around
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two