BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext Ltd. acquired a stake in Teletext Holidays from parent company A&N Media. From 1 December 2013, Teletext Holidays moved from advertising holidays from 14 holiday suppliers (including Qwerty Travel, Lowcost Travel Group and Hays Travel) to working with one supplier, Truly Travel. See http://m.travelweekly.co.uk/Article.aspx?cat=news&id=45864 On 21 January 2009, Ofcom reported that "The increasing availability of text based services, both broadcast and online may mean that post 2014 there is no longer clear justification for continued intervention to maintain a public service teletext licence." On 16 July 2009, DMGT announced that due to competition from the Internet, current economic conditions and Ofcom's