Plain tobacco packaging 2015. After some delays, it was announced that the law would take effect on 30 September 2017, with the sale of previously-manufactured cigarettes allowed until 30 September 2018. On 24 February 2016, the Malaysian health ministry announced that it is planning to follow Australia's example and introduce plain packaging for tobacco in the near future. In the Netherlands, Paul Blokhuis, serving as State Secretary for Health, Welfare and Sports in the Third Rutte cabinet plans to have plain packaging law by 2020. New Zealand requires tobacco products to be standardised in a similar manner to Australian requirements. Legislation and associated
Plain tobacco packaging Mars, Incorporated and the UK Department of Health conveyed concerns that plain packaging could be extended to the food and beverage industry. Together, with other policies such as tobacco taxes, plain packaging is considered by some as a form of social engineering. A study commissioned by Philip Morris International indicated that plain packaging would shift consumer preferences away from premium towards cheaper brands. The tobacco industry also expressed concern that plain packaging would increase the sales of counterfeit cigarettes. Roy Ramm, former commander of Specialist Operations at New Scotland Yard and founding member of The Common Sense Alliance, a think