Plain tobacco packaging (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws. Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control
Plain tobacco packaging Mars, Incorporated and the UK Department of Health conveyed concerns that plain packaging could be extended to the food and beverage industry. Together, with other policies such as tobacco taxes, plain packaging is considered by some as a form of social engineering. A study commissioned by Philip Morris International indicated that plain packaging would shift consumer preferences away from premium towards cheaper brands. The tobacco industry also expressed concern that plain packaging would increase the sales of counterfeit cigarettes. Roy Ramm, former commander of Specialist Operations at New Scotland Yard and founding member of The Common Sense Alliance, a think