Raleigh Bicycle Company used by the Raleigh professional team of the 1970s. Presently Raleigh as a company owns the Diamondback Bike brand as well. During the 1980s Raleigh also supported British professional teams, including "Raleigh Banana" and "Raleigh Weinmann". Raleigh's most notable riders were Paul Sherwin, Malcolm Elliott, Mark Bell, Paul Watson, Jon Clay and Jeff Williams. It also sponsored a mountain bike team in the early 1990s that also raced in road events. In 2009 it was announced that the company would be creating a new Continental-level cycling team called Team Raleigh. The Team were co-sponsored by the global shipping and logistics
Electra Bicycle Company inspired by the Southern California hot rod "kustom kar" culture. The lines of the bike frames became more exaggerated, chrome plating was applied liberally, and paint jobs became much more elaborate with flames, metal flakes, and wild colors. "Chopper" style elements like shortened rear fenders, racing "slik" tires, and elongated forks were introduced. Models carried hot-rod names like "Rockabilly Boogy" or "Rat Rod". The company even offered balloon tires with flame-patterned tread. In a more explicit tribute to the car culture, Electra brought out a "Rat Fink" model, licensed by the estate of legendary hot-rodder 'Big Daddy" Ed Roth. "We