The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
O2 Money application for Android and iOS devices. The application will use NFC technology embedded in a phone to access money banked with Barclays via O2. O2 began trials of NFC technology in , with 500 individuals participating in the trial. The individuals used a specific Nokia handset to make payments at selected retailers, and travel the London Underground with transactions made via Barclays. O2 has since been in discussions with large retailers, such as Tesco and W. H. Smith, for the deployment of the necessary electronic point of sale units, and with handset manufacturers, such as Apple and Samsung, to enable