Plain tobacco packaging not gone down" concluded that this "claim is wrong". A 2016 review by the Australian Government found that the current packaging regime is having a positive impact on public health in Australia. In August 2010, Philip Morris International, British American Tobacco and Imperial Tobacco formed the Alliance of Australian Retailers, which commenced a multimillion-dollar campaign against the introduction of plain cigarette packaging. The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners. When the funding source of the campaign was made public, large retailers such as Coles and Woolworths quickly withdrew support for the campaign. The
Plain tobacco packaging the introduction of a bill containing provisions for generic cigarette packaging on 25 September 2014. The bill was passed on 17 December 2015. The tobacco industry promptly attacked it in court, but lost its case. This legislation was upheld on 21 January 2016 as constitutional by France’s Constitutional Council. Cigarettes manufactured after 20 May 2016 or sold after 1 January 2017 must be put in plain packaging. The Decree of 16 August 2016 requires that new cigarette and tobacco brands that will be introduced on the Hungarian market after 20 August 2016 has to be in a uniform plain packaging,