Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco products cut tobacco in a small teabag-like pouch for convenience. Pouches are typically about the same size, but one brand, Skoal, also offers a smaller pouch called Bandits. Dissolvable tobacco is a recent introduction, entering mainstream use in the later half of the 2000s (decade). The product consists of finely-processed tobacco which is developed in such a way as to allow the substance to dissolve on the tongue or in the mouth. Camel tobacco is the major purveyor of dissolvable tobacco products, with three varieties, including "strips", "sticks" and "orbs", however companies such as "Ariva" and "Stonewall" have also been successful