Plain tobacco packaging exports no tobacco to Australia, decided to suspend its WTO action initiated by the previous Ukrainian government. The packaging of Cuban cigars is considered to contribute significantly to sales. In June 2018, the WTO panel rejects the claims of the plaignants. Regarding the Agreement on technical barriers to trade, the panel concludes that plain packaging restricts trade only insofar as it reduces consumption, which is the legitimate objective of the measure. As for the TRIPS Agreement, it observes that "TRIPS does not provide for a right to use a trademark", but prevents other companies from using them. Under the legislation,
Plain tobacco packaging Plain tobacco packaging Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, refers to packaging that requires the removal of all branding (colours, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack. The removal of branding on cigarette packaging aims to deter smoking by removal of positive associations of brands