Ajax (cleaning product) Ajax (cleaning product) Ajax is a brand of cleaning products of Colgate-Palmolive. Colgate-Palmolive introduced Ajax powdered cleanser in 1947 and was one of the company's first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. The Ajax name was extended to a line of household cleaning products and detergents which enjoyed its greatest success in the 1960s and beginning of the 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce
Mythological king that the king's health is often symbolic of the health of the kingdom or society: For example, a sick king means a weakened and vulnerable society, a healthy king means a healthy society, an emotionally or physically distant king means the society is in danger. Also, the installation of kings at the New Year was believed to renew the cosmos: "The king becomes in a manner responsible for the stability, the fecundity and the prosperity of the entire Cosmos." (Eliade 1963:41) Mythological king A mythological king is an archetype in mythology. A king is considered a "mythological king" if he