Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Bike Week (Bicycle Week) choose cycling as a chief means of transportation for the week. Introduced in the 19th century, the bicycle has a host of innovators and inventors. Though specifics of its origin may be hazy, the concept of bicycling as a mode of transportation surely originated in Europe. In 1923, the first preliminary Bike Week was held in the UK and a tradition was born. The annual event is nearly a century old and is religiously observed in Europe and more recently in North America. While the dates of a respective city's Bike Week may differ, conceptually, the event remains the same.