Raleigh Bicycle Company introduced in 1973 and only available in a bizarre shade of pink. This model was discontinued in 1976. The Mk 2 had a shorter seat and the frame modified to move the rear of the seat forward, this helped prevent the bike tipping up. The shorter seat also made it harder to ride '2 up' (2 people on the bike at a time). The "Chopper" remained in production until 1982, when the rising popularity of the BMX bicycle caused sales to drop off. Raleigh revisited the chopper design in recent times, with great success although the new version has had
Schwinn Bicycle Company to sell during the inevitable downturns in business cycles. After traveling to Europe to get ideas, F. W. Schwinn returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth's bicycle designed to imitate a motorcycle. The company revised the model the next year and renamed it the "Aerocycle". For the "Aerocycle", F. W. Schwinn persuaded American Rubber Co. to make balloon tires, while adding streamlined fenders, an imitation "gas tank", a streamlined, chrome-plated headlight, and a push-button bicycle bell. The bicycle would eventually come to be known as a "paperboy bike" or "cruiser". Schwinn was soon