Plain tobacco packaging (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws. Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control
Tobacco packaging warning messages of Health amended the "Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008" to enforce the changes effective from 1 April 2015. However, the government decision to increase pictorial warnings on tobacco packets from April 1, was put on hold indefinitely, following the recommendations of a Parliamentary committee, which reportedly did not speak to health experts, but only spoke to tobacco lobby representatives. On April 5, 2016, the health ministry ordered government agencies to enforce this new rule. Following the intervention by the Parliamentary committee, NGO Health of Millions represented by Prashant Bhushan filed a petition in Supreme Court