Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Tobacco products cut tobacco in a small teabag-like pouch for convenience. Pouches are typically about the same size, but one brand, Skoal, also offers a smaller pouch called Bandits. Dissolvable tobacco is a recent introduction, entering mainstream use in the later half of the 2000s (decade). The product consists of finely-processed tobacco which is developed in such a way as to allow the substance to dissolve on the tongue or in the mouth. Camel tobacco is the major purveyor of dissolvable tobacco products, with three varieties, including "strips", "sticks" and "orbs", however companies such as "Ariva" and "Stonewall" have also been successful