Harley-Davidson former owner, and had been MV Agusta's chairman since Harley-Davidson bought it in 2008. As part of the deal, Harley-Davidson put $26M into MV Agusta's accounts, essentially giving Castiglioni $26M to take the brand. In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010. The company established a subsidiary, Harley-Davidson India, in Gurgaon, near Delhi, in 2011, and created an Indian dealer network. According to Interbrand, the value of the Harley-Davidson brand fell by 43 percent to $4.34 billion in 2009. The fall in value is believed to be connected to
Harley-Davidson India the import of Harley-Davidsons, along with most models of other manufacturers. Plans to export to India were also held up by import duties of 60% and taxes of 30%, which effectively doubled the sale price. A Harley-Davidson spokesman said the company thinks demand is high enough to overcome the tariffs, and (then) chief operating officer Matthew Levatich said they would continue to push for lower tariffs. Levatich has since been promoted to chief executive officer. Harley-Davidson is introducing 12 models in India from the range of five motorcycle families, namely Sportster, Dyna, VRSC, Softail and CVO. The motorcycles are completely