O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
MAMA & Company by LN-Gaity, a joint venture of Live Nation UK and the parent company of MCD Productions. According to the reports three MAMA venues, the Ritz in Manchester, the Forum in Kentish Town and the Institute in Birmingham, would be rebranded by Live Nation as the O2 Ritz Manchester, O2 Forum Kentish town and O2 Institute Birmingham. MAMA & Company MAMA & Company is a live music and lifestyle entertainment company which was founded in 2005 and owns and operates a number of live music venues and festivals in the United Kingdom. The company owns six London venues and three regional