Nissan S130 the "Fairlady Z". For the 1979 model year, in the American market, it was co-branded "Datsun by Nissan" through the 1983 model year. These were considered transitional years, as Nissan began to phase in their new global brand under the Nissan name. The Japanese market got both 2.0 L and 2.8 L engines. The 2.0 L-engined Fairlady 200Z used the L20 engine common in Nissan family cars of the same era. The smaller engine was offered so that it would comply with Japanese government dimension regulations, while models with the larger engine were regarded as the top-level luxury model in
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to