British American Tobacco Corp. In 2012 British American Tobacco, along with Philip Morris and Imperial Tobacco, sued the Australian Commonwealth government. At the High Court, they argued that the Commonwealth's plain packaging legislation was unconstitutional because it usurped the companies' intellectual property rights and good will on other than just terms. However, the challenge was unsuccessful. In November 2014, Her Majesty's Revenue and Customs (HMRC) fined BAT £650,000 after it determined that the company glutted the Belgian market with tobacco products with the likelihood these products would illegally find themselves back into the UK, with UK excise taxes not paid. The event highlighted
Plain tobacco packaging Mars, Incorporated and the UK Department of Health conveyed concerns that plain packaging could be extended to the food and beverage industry. Together, with other policies such as tobacco taxes, plain packaging is considered by some as a form of social engineering. A study commissioned by Philip Morris International indicated that plain packaging would shift consumer preferences away from premium towards cheaper brands. The tobacco industry also expressed concern that plain packaging would increase the sales of counterfeit cigarettes. Roy Ramm, former commander of Specialist Operations at New Scotland Yard and founding member of The Common Sense Alliance, a think