Tobacco politics and internationally, claiming government measures against tobacco have infringed on their commercial rights. In 2011, the Australian government introduced plain packaging legislation. Philip Morris Asia Limited challenged this directive under a bilateral trade agreement with Hong Kong, but did not succeed. Cuba, Honduras, Dominican Republic and Indonesia also filed a World Trade Organization complaint, but the WTO upheld the plain packaging law in 2017. Although China faces many tobacco-related health problems, with over 1.2 million tobacco-related deaths per year, the government has had a limited response. The tobacco industry provides 7 to 10 percent of tax revenue for the government,
Plain tobacco packaging font, found plain packs to be significantly less attractive. Additionally, research in which young adults were instructed to use plain cigarette packs and subsequently asked about their feelings towards them confirmed findings that plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packs also increased behaviours such as hiding or covering the pack, smoking less around others, going without cigarettes and increased thinking about quitting. Almost half of the participants reported that plain packs had either increased the above behaviours or reduced consumption. Auction experiments indicated that a likely outcome of plain packaging would be