If This Is a Man to shape the book, giving it a clear sense of direction. In January 1947, the manuscript was rejected by Einaudi. The writers Cesare Pavese and Natalia Ginzburg thought it too early after the war for such an account. Levi managed to find a smaller publisher, De Silva, who printed 2,500 copies of the book, 1,500 of which were sold, mostly in Levi's hometown of Turin. In 1955, Levi signed a contract with Einaudi for a new edition, which was published in 1958. The initial printing of 2000 copies was followed by a second of the same size. An English translation
This Is the Day...This Is the Hour...This Is This! price, and commended Flood's production skills, saying he "brought his considerable production skills to the fore and helped shape an album that was its own sprawling but self-contained universe." He later described the album as "Pop Will Eat Itself's crowning moment–an exciting, energetic, and very modern English response to the Beastie Boys' own culture-gobbling antics." "Trouser Press" were very favourable to the album, calling it an "aurally exciting sonic collage" and concluding that, "bright, vital and bitingly funny, this record teems with invention." Jason Ankeny of AllMusic called it the band's masterpiece. It was cited as the first of three