O2 (UK) in Germany were brought under the control of O2, which retained its UK-registered public company status with its own board of directors and corporate structures and processes. Telefónica chose to keep its existing mobile phone operations in the rest of the world under the brand Movistar. This name is used in Spain and in most of the Latin American countries, operated by a separate management team. On 15 July 2009, O2 entered the financial services industry with the launch of O2 Money, which was the first step in the process of incorporating financial services into mobile phones. Future plans included
Power Corporation of Canada in 2000 with the acquisition of Canada Life, Mackenzie Financial and Putnam Investments. Power Corporation owns 100% of Square Victoria Communications Group and 65.6% of Power Financial Corporation. While it was originally established as an electric utility holding company, the company became a conglomerate with major interests in the finance industry, as well as interests in other business sectors such as communications and renewable energy. The Co-Chief Executive Officers are Paul Desmarais, Jr. and André Desmarais. As a holding company, the officers run the companies through the various Boards. Responsible management has long been a corporate value at Power Corporation.