Plain tobacco packaging 2015. After some delays, it was announced that the law would take effect on 30 September 2017, with the sale of previously-manufactured cigarettes allowed until 30 September 2018. On 24 February 2016, the Malaysian health ministry announced that it is planning to follow Australia's example and introduce plain packaging for tobacco in the near future. In the Netherlands, Paul Blokhuis, serving as State Secretary for Health, Welfare and Sports in the Third Rutte cabinet plans to have plain packaging law by 2020. New Zealand requires tobacco products to be standardised in a similar manner to Australian requirements. Legislation and associated
Tobacco packaging warning messages anti-smoking campaigns by placing the new warnings on packaging violates the companies' free speech rights. Additionally, R.J. Reynolds, Lorillard, Commonwealth Brands Inc., Liggett Group LLC and Santa Fe Natural Tobacco Company Inc. claimed that the graphic labels are an unconstitutional way of forcing tobacco companies to engage in anti-smoking advocacy on the government's behalf. A First Amendment lawyer, Floyd Abrams, represented the tobacco companies in the case, contending that requiring graphic warning labels on a lawful product cannot withstand constitutional scrutiny. The Association of National Advertisers and the American Advertising Federation also filed a brief in the suit, arguing that