We Happy Few of his father three weeks before "Contrast" shipped. During this time, he had reflected on his state of life, and came up with ideas for "We Happy Few" in his emotional distress, particularly the idea of a society fixated on drugs and masks. Provost presented this to his creative team, who saw the possibilities of expanding on this. Narrative director Alex Epstein considered the idea similar to "Prozac Nation", and where in current times, there is a prescription drug for every conceivable malady. The title of the game comes from the St Crispin's Day Speech from "Henry V": Narratively, the
Cute Is What We Aim For line-up changes. Shortly after forming in January 2005, Cute Is What We Aim For began releasing demos through Myspace and PureVolume, which helped the band gain initial exposure. Guitarist Jeff Czum said their success was brought about by Hawthorne Heights' street team: "Literally overnight we got like 10,000 fans on Myspace and started to get attention from labels." In the following months, the group continued to record and play shows, increasing their fan base and declining advances from record labels. On November 29, it was announced that the band had signed to Fueled by Ramen after their founder John Janick