Teletext a plug in circuit board. It took another decade before the decoders became a standard feature on almost all sets with a screen size above 15 inches (teletext is still usually only an option for smaller "portable" sets). From the mid-1980s both Ceefax and ORACLE were broadcasting several hundred pages on every channel, slowly changing them throughout the day. The "Broadcast Teletext Specification" was published in September 1976 jointly by the IBA, the BBC and the British Radio Equipment Manufacturers' Association. The new standard also made the term "teletext" generic, describing any such system. The standard was internationalised as World
ORACLE (teletext) to the highest bidder. ORACLE successfully campaigned for the creation of a franchise for the teletext service on ITV and Channel 4, only to find themselves outbid by Teletext Ltd., a consortium originally comprising Associated Newspapers, Koninklijke Philips Electronics N.V. and Media Ventures International, who started broadcasting at midnight on New Year's Day 1993. At various times of the day, ORACLE pages were broadcast in vision, albeit mostly on Channel 4, although occasionally pages were shown during the night on ITV. Shown between 1983 and January 1997, 4-Tel on View was a magazine featuring previews of the day’s Channel 4’s