Walter Diemer accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink. Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one
Pink World The video ends with Artemus shown content among the masses of "ragged waifs" gathered within the Barrier. MCA's original double LP version of "Pink World" was released in late November, 1984. The album was simultaneously released in the US and Europe. The double LP was pressed on what one reviewer called “Pepto Bismol pink vinyl.” The single for "What I See" was also released on pink vinyl, as was the 12" promotional single distributed to radio stations for airplay. MCA also released the album on cassette. The "Pink World" video was released at the same time, and it immediately went