Nissan Silvia Bluebird which was in production at the time the Silvia was introduced. In Japan, it was sold at Nissan Bluebird Store locations, and was marketed with the "Nissan" name instead of the more widely used "Datsun" brand name. The S10 was the first mass-produced Silvia built on the all-new S platform, intended as Nissan's compact, rear-wheel-drive, sporty car platform. Japanese versions were exclusive to Nissan Japanese dealerships called "Nissan Prince Store" along with the larger C110 Skyline. The S10 featured less "traditional" lines than similar offerings from rivals Toyota and Mazda sharing a common appearance with the larger Skyline. In
Nissan the Nissan Pulsar as the Holden Astra between 1984 and 1989. LDV Group sold a badge engineered light commercial vehicle version of the Nissan Serena as the LDV Cub from 1996 to 2001. The Nissan equivalent was marketed as the Nissan Vannette Cargo. In 1999, with Nissan facing severe financial difficulties, Nissan entered an alliance with Renault S.A. of France. Signed on 27 March 1999, the "Renault-Nissan Alliance" was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. In the spring of 2000, Yanase, Japan’s premier seller