Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan after the merger of Prince Motors by Nissan, which sold the Nissan Skyline, and , which sold cars developed from the Nissan Sunny at its introduction in 1966. The word "satio" is Latin, which means "ample" or "sufficient". was briefly known previously as "Nissan Cony Store" when they assumed operations of a small "kei" manufacturer called Aichi Machine Industry Co., Ltd. (愛知機械工業) who manufactured the "", "Guppy" and brand of "kei" cars and trucks until 1970, when the network was renamed for the Nissan Cherry. Nissan Blue Stage was the result of combining older sales channels, called in 1955, then