Plain tobacco packaging companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6% in 2007 to less than 10% by 2018. Statistics published in 2014 showed that the amount of excise and customs
Tobacco packaging warning messages 2018– Because all pictorial health warnings (PHW) used in Indonesia originally came from the 2005 version of PHWs in Thailand, on 31 May 2018, the Ministry of Health launched new PHWs, of which three depict Indonesian smokers. In Iran, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a lung cancer and mouth cancer) are placed prominently on cigarette packages. Japan is the first country in Asia to enforce general warning on cigarette packaging, in force since 1972. Prior to 2005, there was only one warning on all Japanese cigarette packages. Since 2005, more than one general