Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Tobacco packaging warning messages Canada, the warnings are provided in both English and French. Imported cigarettes to be sold in Canada which do not have the warnings are affixed with sticker versions when they are sold legally in Canada. Health Canada is also considering laws mandating plain packaging, in which legal tobacco product packaging would still include warning labels, but brand names, fonts, and colors would be replaced with simple unadorned text, thereby reducing the impact of tobacco industry marketing techniques. There have been complaints from some Canadians due to the graphic nature of the labels, but they generally enjoy wide public support. Starting