Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Aamir Khan over % return on investment (ROI). Aamir Khan's earnings for "Secret Superstar" from the China box office is estimated to be , higher than what any other Indian actor-producer has ever earned from a film. The film has increased Aamir Khan's China box office total to $346.5million (2,231crore). Around August 2011, Khan started talks with Siddhartha Basu's BIG Synergy to host a talk show similar to The Oprah Winfrey Show. Khan made his television debut with his talk show, "Satyamev Jayate". The show dealt with social issues. It started airing on 6 May 2012. Aamir was paid Rs. 30 million