British American Tobacco Corp. In 2012 British American Tobacco, along with Philip Morris and Imperial Tobacco, sued the Australian Commonwealth government. At the High Court, they argued that the Commonwealth's plain packaging legislation was unconstitutional because it usurped the companies' intellectual property rights and good will on other than just terms. However, the challenge was unsuccessful. In November 2014, Her Majesty's Revenue and Customs (HMRC) fined BAT £650,000 after it determined that the company glutted the Belgian market with tobacco products with the likelihood these products would illegally find themselves back into the UK, with UK excise taxes not paid. The event highlighted
Tobacco packaging warning messages back of the package, and was expanded in 1994 to include eight messages covering 25% of the front top of the package. In 2000, the Tobacco Products Information Regulations (TPIR) were passed under the Tobacco Act. The regulations introduced a new set of sixteen warnings. Each warning was printed on the front and back of the package, covering 50% of the surface, with a short explanation and a picture illustrating that particular warning, for example: accompanied by a picture of a human lung detailing cancerous growths. Additionally, on the inside of the packaging or, for some packets, on a pull-out