Plain tobacco packaging protection, and have since been publicly refuted by customs officials, and the report itself indicated that it had relied extensively on unaudited figures supplied by the tobacco industry itself. In June 2011, Imperial Tobacco Australia launched a secondary media campaign, deriding plain packaging legislation as part of a Nanny state. In June 2011, Philip Morris International announced it was using the provisions in a Hong Kong/Australia treaty to demand compensation for Australia's plain packaging anti-smoking legislation. As a US-based company, Philip Morris could not sue under the US-Australia Free Trade Agreement. The company rearranged its assets to become a Hong
Tobacco packaging warning messages Presentation and Sale of Tobacco Products) (Amendment) Regulations 2008 were enacted. This states that tobacco products going to market after 30 September 2008 must carry warnings in Irish and English. A year-long transition period applied to products which were on the market prior to 1 October 2008, which may have been sold until 1 October 2009. Each packet of tobacco products must carry: Other text is sometimes placed in the packets, for example some packets contain leaflets which have all the above warnings written on them, with more detailed explanations and reasons to give up, and advice from Philip Morris.