Plain tobacco packaging firms were worried the Australian plain packaging legislation might set a global precedent. In July 2012 it was reported that the American lobbying organisation American Legislative Exchange Council (ALEC) had launched a worldwide campaign against plain packaging of cigarettes. With the backing of tobacco companies and other corporate interests, it was targeting governments planning to introduce bans on cigarette branding, including the UK and Australia. Tobacco companies were also reported to have provided legal advice and funding to Ukraine and Honduras governments to launch a complaint in the World Trade Organization (WTO) on the grounds that the Australian legislation is
Tobacco packaging warning messages of India, which asks the government to stop selling of loose cigarettes and publish bigger health warnings on tobacco packs. General warning: Before 1996 1996-1999 1999–2001 2002–end of 2013 Since 2014 With the enforcement of 2012 Indonesian Government Regulation ("Peraturan Pemerintah") No. 109, all of tobacco products/cigarette packaging and advertisement should include warning images and age restriction (18+). Graphic warning messages must consist 40% of cigarette packages. After the introduction of graphic images in Indonesian cigarette packaging, the branding of cigarettes as "light", "mild","filter", etc. is forbidden. Other alternatives: The warning below appears on the side of the cigarette packaging: