Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Tobacco packaging warning messages of India, which asks the government to stop selling of loose cigarettes and publish bigger health warnings on tobacco packs. General warning: Before 1996 1996-1999 1999–2001 2002–end of 2013 Since 2014 With the enforcement of 2012 Indonesian Government Regulation ("Peraturan Pemerintah") No. 109, all of tobacco products/cigarette packaging and advertisement should include warning images and age restriction (18+). Graphic warning messages must consist 40% of cigarette packages. After the introduction of graphic images in Indonesian cigarette packaging, the branding of cigarettes as "light", "mild","filter", etc. is forbidden. Other alternatives: The warning below appears on the side of the cigarette packaging: