O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
The Labyrinth Tour: Live from the O2 The Labyrinth Tour: Live from the O2 The Labyrinth Tour: Live from the O2 is a live and first video album by British singer Leona Lewis and was recorded on 18 June 2010 in London, while Lewis performed at her tour The Labyrinth. It was released on 29 November 2010 with a 10 track live CD, and a Blu-ray version was also released. The recording was broadcast on UK television channel Watch on 3 December 2010. It entered the Official UK Music Video Chart at number 4 on 5 December 2010. It has thus far spent 12 weeks in the