Plain tobacco packaging firms were worried the Australian plain packaging legislation might set a global precedent. In July 2012 it was reported that the American lobbying organisation American Legislative Exchange Council (ALEC) had launched a worldwide campaign against plain packaging of cigarettes. With the backing of tobacco companies and other corporate interests, it was targeting governments planning to introduce bans on cigarette branding, including the UK and Australia. Tobacco companies were also reported to have provided legal advice and funding to Ukraine and Honduras governments to launch a complaint in the World Trade Organization (WTO) on the grounds that the Australian legislation is
Tobacco packaging warning messages a variety of warnings with graphic, disturbing images of tobacco-related harms (including a smoking hurts your arteries and bladder cancer) are placed prominently on cigarette packages. General warning: In Ecuador, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a tongue cancer and premature birth) are placed prominently on cigarette packages. In Egypt, a variety of warnings with graphic, disturbing images of tobacco-related harms (including a mouth cancer and gangrene) are placed prominently on cigarette packages. Cigarette packets and other tobacco packaging must include warnings in the same size and format and using the same approved texts