Aamir Khan has been supporting common causes; when asked about views on the entertainment tax in the 2012 budget, Khan said, "I don't want any reduction in that, all I expect is focus on education and nutrition." He quit the GOI's copyrights panels in February 2010 after facing sharp differences with other members. During the promotion of "3 Idiots", he journeyed to diverse parts of India, mostly to small towns, noting that "film makers from Mumbai don't understand small-town India." This experience of reaching out to "regional India" was extended in his debut TV show, "Satyamev Jayate". On 16 July 2012, Khan
Satyamev Jayate (TV series) during movie intervals. B. V. Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls." On 3 May 2012, Khan appeared on the daily soap Diya Aur Baati Hum, aired on Star Plus to promote the show. The promo song of the show was composed by Ram Sampath, written by Prasoon Joshi and sung by Keerthi Sagathia & Nishit Mehta. Initially planned to compose a national song or an anthem, the team, however, composed a romantic love song reflecting the love for the country and relating it with