O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
State monopoly capitalism working class political action. The state in Soviet-type societies was redefined by the neo-Trotskyists as being "also" state-monopoly capitalist. There was no difference, in their view, between the West and the East in this regard. Consequently, some kind of "anti-bureaucratic revolution" was said to be required, but different Trotskyist groups quarreled about what form such a revolution would need to take, or could take. Some Trotskyists believed the anti-bureaucratic revolution would happen spontaneously, inevitably and naturally, others believed it needed to be organised - the aim being to establish a society owned and operated by the working class. According to