Royal Purple (lubricant manufacturer) Royal Purple (lubricant manufacturer) Royal Purple is an American manufacturer which produces lubricants for automotive, industrial, marine, motorcycle, and racing use. It is known primarily for its line of synthetic Royal Purple Motor Oil products used in gasoline and diesel engines. They also produce other fluids including gear oil, transmission fluid, power steering fluid and industrial gear, bearing, engine, and hydraulic oil. Other products include chassis and bearing grease, lubricant aerosol, aerosol chain lubricant, and firearm lubricant. The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he
What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful