The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
The O2 redeveloped. The area is served by the Jubilee line's North Greenwich tube station, which was opened just before the millennium exhibition, and by bus routes. Thames Clippers operate a river boat service for London River Services; the present tenants, AEG, purchased Thames Clippers in order to provide river links between central London and The O2. As well as a commuter service, Thames Clippers operates the O2 Express service. Local buses also serve the station and the nearby O2. On 23 February 2017, O2 announced that they had agreed a deal with AEG to maintain the naming rights of The O2