Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext systems provided by Kentucky Educational Television and carried on KET's stations, both services providing agriculturally oriented information) and major-market U.S. TV stations (such as "Metrotext", which was formerly carried on station KTTV in Los Angeles, and "KeyFax", formerly on WFLD in Chicago). Perhaps the most prominent of American teletext providers was the "Electra" teletext service, using WST, which was broadcast starting in the early 1980s on the vertical blanking interval (VBI) of the American cable channel WTBS. Electra was owned and operated by Taft Broadcasting and Satellite Syndicated Systems (SSS). Electra ran up until 1993, when it was shut down due