Cigarette packets in Australia (20 May 2019). As a result of the enactment of the December 2015 plain tobacco packaging bill, on 1 January 2017 France became the second country in the world, after Australia, and the first in the European Union to require tobacco products to be sold in plain packaging. In March 2015, the House of Commons voted 367–113 in favour of plain cigarette packaging in the United Kingdom. The sale of plain packs is compulsory since 21 May 2017. For cigarette packets, warnings include: With each warning is an accompanying graphic, and detailed information on the back of the packet. In
Plain tobacco packaging trade of drastically cheaper cigarettes had significantly increased, but an article in The British Medical Journal refutes this. After one year of plain cigarette packaging rule implementation, a special supplement to the British Medical Journal described that before plain packaging implementation 20% smokers want to quit, but after implementation 27% smokers want to quit. The study found that plain packaging reduces brand appeal and brand image of tobacco products. If true, this would foretell fewer new smokers taking up the habit. An analysis of Philip Morris claims that "the data is clear that overall tobacco consumption and smoking prevalence has