Nissan division, "IPL", this time for their premium/luxury brand Infiniti. In 2011, after Nissan released the Nissan NV-Series in the United States, Canada, and Mexico, Nissan created a commercial sub brand called "Nissan Commercial Vehicles" which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets. In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games. It is the same year when the Datsun brand was relaunched by Nissan after a 27 year hiatus. Nissan launched their Nissan Intelligent Mobility vision in 2016 by revealing the IDS
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two