History of tea in India be the "norm", with China tea a minority taste. Until the 1970s and the rise of instant coffee, Indian tea had almost sole command of the hot drinks market. Its rivals were cocoa, coffee and savoury drinks such as Bovril and Oxo. In the early 1820s, the British East India Company began large-scale production of tea in Assam, India, of a tea variety traditionally brewed by the Singpho people. In 1826, the British East India Company took over the region from the Ahom kings through the Yandaboo Treaty. In 1837, the first English tea garden was established at Chabua in
Tetley Tea Folk Bobby Knutt, while "Sunburn"s George Layton is the voice of Sidney. The Tetley Tea Folk were at No. 40 in Channel 4's "100 Greatest TV Ads". In 2001, Tetley released a statement: "As part of an overall review of the marketing of the Tetley Tea brand in the United Kingdom, we are re examining our Advertising Agency arrangements. We cannot speculate on what changes this may lead to, and cannot say at this stage how it might affect the use of the Tea Folk in the future." The Tea Folk were eventually replaced with a more modern campaign, aimed at