Automotive Financial Group Automotive Financial Group Automotive Financial Group (normally styled as AFG) was a British company specialising in automotive retailing, and the sale of associated products and services. The company was founded by the Austro Hungarian businessman Octav Botnar, as an extension of his successful Nissan import and distribution company "Nissan UK". Botnar had successfully built up a successful business since 1970, importing and marketing cars of the Datsun/Nissan within Britain, eventually attaining a 6% overall market share by 1980, to the point where the United Kingdom was the only export market where Nissan outsold its arch rival Toyota. Botnar had achieved
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to