Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Lucino Nissan Pulsar (N15) hatchbacks, while still offering the Sunny as a four-door sedan. The affordable and traditionally practical two-door model was renamed Lucino, which was derived from the word "lucina", a character in Greek and Roman mythology for the goddess of birth. All versions of the Lucino were exclusive to Nissan dealerships in Japan called "Nissan Satio Store", just as the previous Sunny two-door had been. In 1999, when Nissan consolidated "Nissan Satio Store" locations into "Nissan Red Stage", the Lucino coupé was cancelled. In Mexico, the Lucino sold between 1996 and 2000 under its original name. In Mexico, two