BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
BBC World Service Television near-continuous direct rebroadcast of BBC1 and schedule pattern timed to UK time (GMT/BST), it had a schedule pattern more synchronised to Central European Time and many of its first-run programmes were timeshifted to more suitable times for viewing in CET, as well as showing specially commissioned "World Service News" bulletins from Television Centre. The BBC World Service News studio looked like the BBC's domestic news, though with different graphics and an on-screen logo. The station also broadcast its own Children's BBC junctions from Presentation Studio A. Outside Europe, BBC World Service Television was the name of the 24-hour news, information