Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Cefiro its exterior dimensions were exactly the same as the luxury sedans Nissan Cedric (exclusive to "Nissan Bluebird") and the Nissan Gloria (exclusive to "Nissan Prince") locations. Brand new, the Cefiro was slightly more expensive than the equivalent Nissan Skyline and had many modern features available for the first time. They included projector beam headlights, automatic tinting rear vision cabin mirror, electrically adjustable seats, automatic headlights, steering wheel mounted radio controls, HICAS four-wheel steering, electronically adjustable (damper) suspension and Nissans proprietary 4WD system, ATTESA E-TS. Due to its luxurious content of equipment and features installed, it helped to justify the moderately