Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Nissan Sylphy sold and serviced by Massy Motors, the dealership chain for the Nissan brand locally. Nissan Sylphy The Nissan Sylphy (previously until 2012 known as Nissan Bluebird Sylphy) is a compact car, produced by the Japanese car maker Nissan, as the successor to the Nissan Pulsar. Built since 2000 and currently in its third generation, the second generation is still manufactured for certain markets. Sylphy has also been marketed in export markets under several other model names, including Pulsar and Sentra. The initial Bluebird Sylphy nameplate was a continuation for the larger Nissan Bluebird which was phased out in 2001. It