BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext systems as the "Broadcast Teletext Specification". With some tweaks to allow for alternative national character sets, and adaptations to the NTSC 525-line system as necessary, this was then promoted internationally as "World System Teletext". It was accepted by CCIR in 1986 as "CCIR Teletext System B", one of four recognised standards for teletext worldwide. In France, where the SECAM standard is used in television broadcasting, a teletext system was developed in the late 1970s under the name "Antiope". It had a higher data rate and was capable of dynamic page sizes, allowing more sophisticated graphics. It was phased out in favour