Aamir Khan has been supporting common causes; when asked about views on the entertainment tax in the 2012 budget, Khan said, "I don't want any reduction in that, all I expect is focus on education and nutrition." He quit the GOI's copyrights panels in February 2010 after facing sharp differences with other members. During the promotion of "3 Idiots", he journeyed to diverse parts of India, mostly to small towns, noting that "film makers from Mumbai don't understand small-town India." This experience of reaching out to "regional India" was extended in his debut TV show, "Satyamev Jayate". On 16 July 2012, Khan
Satyamev Jayate (TV series) the show were premiered on YouTube on 2 April 2012. The makers of show booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of . Reportedly, this was the highest costing promotional campaign for any Indian television show. Besides, the show was also promoted in Indian theaters. The theme song of the show was shown in 300 theaters across the country after the national anthem. In addition, interactive sessions were organized with audiences about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience were recorded and shown on screen