Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Aamir Khan hype and being labelled as the channel's most ambitious project to date, the initial viewership figures were not very encouraging; the show received an average television rating of 2.9 (with a reach of 14.4 million, it was watched by only 20% of TV viewers) in the six metros in its debut episode on 6 May. The rating was far lower than those of most other celebrity-hosted shows at the time. Ratings for the show eventually picked up, and it became very successful. The first season of "Satyamev Jayate" garnered over a billion digital impressions from 165 countries. The second season