Plain tobacco packaging at how desperate the tobacco companies are to stop plain packaging, for confirmation that pack design is seen as critical to sales." The World Health Organization's director for the Western Pacific also congratulated Australia and stated that all countries and areas in the Western Pacific should follow Australia's good example. Speaking on Radio Australia, Don Rothwell, Professor of International Law at the Australian National University, noted that Philip Morris was pursuing multiple legal avenues. The Notice of Arbitration under the bilateral investment treaty between Hong Kong and Australia has a 90-day cooling off period after which the case would most
Plain tobacco packaging to drive down demand of tobacco products. A 2013 review found that plain packaging increased the importance of health warnings to consumers. Plain packaging in a darker colour was associated with more harmful effects. Furthermore, plain packaging reduced confusion about health warnings. Plain packaging with large, graphic, warnings, was considered to impact on smoking cessation. There is little evidence yet as to what effect plain packaging will have on smoking in lower-income countries. Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between