Plain tobacco packaging an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion. Plain packaging can change people's attitudes towards smoking and may help reduce the prevalence of smoking, including among minors, and increase attempts to quit. Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard
Tobacco packaging warning messages of India, which asks the government to stop selling of loose cigarettes and publish bigger health warnings on tobacco packs. General warning: Before 1996 1996-1999 1999–2001 2002–end of 2013 Since 2014 With the enforcement of 2012 Indonesian Government Regulation ("Peraturan Pemerintah") No. 109, all of tobacco products/cigarette packaging and advertisement should include warning images and age restriction (18+). Graphic warning messages must consist 40% of cigarette packages. After the introduction of graphic images in Indonesian cigarette packaging, the branding of cigarettes as "light", "mild","filter", etc. is forbidden. Other alternatives: The warning below appears on the side of the cigarette packaging: