O2 (UK) sale units, and with handset manufacturers, such as Apple and Samsung, to enable NFC technology on all future devices. On 23 February 2011, O2 announced it would launch a "second phase" for O2 Money, by discontinuing its branded cash cards in favour of a "mobile wallet" application for Android and iOS devices. The application would use NFC technology embedded in a phone to access money. It was announced on 9 January 2014 that the O2 wallet service would close on 31 March 2014. The BT Cellnet consumer brand was renamed O – the chemical symbol for an oxygen molecule –
Shift Communications Shift Communications Shift Communications is a marketing firm based in Boston with offices in New York, San Francisco and Austin. The company was founded in 2003, when the assets of former public relations firm Sterling Hager was acquired by three of its executives. In 2006, it created the first Social Media Release. The firm's primary practices areas are in the healthcare, technology and consumer markets. Shift Communications was founded in May 2003 out of a technology PR firm, Sterling Hager. Mr. Sterling Hager sold the firm's assets to three of his executives, Jim Joyal, Todd Defren and Ed Weiler, who