Nuuk is populated today by both Inuit and Danes. Over a third of Greenland's total population lives in the Nuuk Greater Metropolitan area. An article examining indigenous influences on cities worldwide suggested, Nuuk is located at approximately at the mouth of Nuup Kangerlua (formerly Baal's River), some from the shores of the Labrador Sea on the southwestern coast of Greenland, and about south of the Arctic Circle. Initially, the fjord flows to the northwest, to then turn southwest at , splitting into three arms in its lower run, with three big islands in between the arms: Sermitsiaq Island, Qeqertarsuaq Island, and
Nuuk Center first underground car park. Nuuk Center was welcomed by the local businesses, headed by Nuuk Centre Association, and generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses could thereby better compete with multinationals. The mall was also seen as an employment opportunity. The mall did not receive an uncritical welcome, however. While some expressed concerns the mall would change both the dynamics and the esthetics of the city, others saw the mall as a threat to traditional trading customs. Members of the older generation perceived Nuuk as becoming "too