Raleigh Bicycle Company introduced in 1973 and only available in a bizarre shade of pink. This model was discontinued in 1976. The Mk 2 had a shorter seat and the frame modified to move the rear of the seat forward, this helped prevent the bike tipping up. The shorter seat also made it harder to ride '2 up' (2 people on the bike at a time). The "Chopper" remained in production until 1982, when the rising popularity of the BMX bicycle caused sales to drop off. Raleigh revisited the chopper design in recent times, with great success although the new version has had
Electra Bicycle Company Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production. The company partnered with fashion design firm Petro Zillia to produce a high-end fashion bike with a strong graphic quality. The bike was featured widely in the fashion press, and Petro Zillia’s chief designer Nony Tochterman gained coverage by riding the Electra up the runway at a fashion show. Electra Bicycle Company Electra Bicycle Company, a subsidiary of Trek Bicycle Company, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.