O2 (UK) in Germany were brought under the control of O2, which retained its UK-registered public company status with its own board of directors and corporate structures and processes. Telefónica chose to keep its existing mobile phone operations in the rest of the world under the brand Movistar. This name is used in Spain and in most of the Latin American countries, operated by a separate management team. On 15 July 2009, O2 entered the financial services industry with the launch of O2 Money, which was the first step in the process of incorporating financial services into mobile phones. Future plans included
The O2 purchased by the mobile telephone provider O2 from its developers, Anschutz Entertainment Group (AEG), during the development of the district. AEG owns the long-term lease on the O2 Arena and surrounding leisure space. From the closure of the original "Millennium Experience" exhibition occupying the site, several ways of reusing the Millennium Dome's shell were proposed and then rejected. The renaming of the Dome in 2005 gave publicity to its transition into an entertainment district. The Dome's shell remained in situ, but its interior and the area around North Greenwich Station, the QE2 pier and the main entrance area were completely