O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
O2 (UK) 2017). Samsung Galaxy: S7, S7 Edge, S8, S8+, Note 8, Sony Xperia XZ Premium and OnePlus 6. Alongside mobile telephone services, the company also provided fixed line services and home broadband. O2 purchased Be Un Limited, an internet service provider in the UK, for £50 million in June 2006. O2 retained the Be brand, and launched a separate O2-branded broadband service on 15 October 2007, using the Be network. O2 announced in June 2011 a fibre optic broadband service designed to compete with the BT Infinity product, using FTTC technology. BSkyB agreed on 1 March 2013 to buy the fixed