Electra (teletext) VBI (WTBS was in turn owned by Turner Broadcasting System, which would purchase the Hanna-Barbera animation studio, and most shows from sister company Ruby-Spears, from Taft successor Great American Broadcasting in 1991; Turner is now part of Time Warner). Electra was America's answer to the British Ceefax or ORACLE systems, providing news headlines, weather, entertainment/lifestyle info, and other information. Electra used the World System Teletext (WST) protocol, the same protocol used by Ceefax and ORACLE, as well as by other teletext services in the rest of the European continent. Electra was one of the very few American teletext services in
Teletext systems mounted a large market trial in Los Angeles in partnership with NBC and Public Broadcasting Service (PBS) Public television. Services premiered simultaneously on station KNXT (now KCBS-TV), KNBC and KCET in Los Angeles. All three services included an array of local news and information services. KCET's service also included service components for use in schools. Later, an official North American standard of teletext, called NABTS (North American Broadcast Teletext Specification) was developed in the early 1980s by Norpak, a Canadian company. NABTS provided improved graphic and text capability over WST, but was quite short-lived. This was mainly due to the