Wheelie bike of motorcycles customized in the Bobber or Chopper style. Inspired, he designed a mass-production bike for the youth market as "Project J-38", and the result was introduced to the public as the Schwinn "Sting-Ray" in 1963. Sales were initially slow, but eventually took off. By 1965, several other American and foreign manufacturers were offering their own version of the Sting-Ray. BMX bikes began to supersede wheelie bikes in the 1970s, though Schwinn continued to offer them until 1982 and Raleigh until 1984. Original wheelie bikes are popular collectors' items now, and some manufacturers have reintroduced updated versions. The seating position
Electra Bicycle Company inspired by the Southern California hot rod "kustom kar" culture. The lines of the bike frames became more exaggerated, chrome plating was applied liberally, and paint jobs became much more elaborate with flames, metal flakes, and wild colors. "Chopper" style elements like shortened rear fenders, racing "slik" tires, and elongated forks were introduced. Models carried hot-rod names like "Rockabilly Boogy" or "Rat Rod". The company even offered balloon tires with flame-patterned tread. In a more explicit tribute to the car culture, Electra brought out a "Rat Fink" model, licensed by the estate of legendary hot-rodder 'Big Daddy" Ed Roth. "We