Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Satyamev Jayate (TV series) calling in from across the country to speak to Khan during the show out of which 10 or 11 people could eventually get through. On its premiere day, several topics related to the show were seen trending on the microblogging site Twitter, occupying the "top five trends" on the site. The show received as many as 2,254 tweets on the social networking site, even before the show ended its premiere telecast and reached to more than 3800 tweets on the day. The hashtag "#SatyamevJayate" began trending in the morning and continued to stay at the top through to the end