Plain tobacco packaging protection, and have since been publicly refuted by customs officials, and the report itself indicated that it had relied extensively on unaudited figures supplied by the tobacco industry itself. In June 2011, Imperial Tobacco Australia launched a secondary media campaign, deriding plain packaging legislation as part of a Nanny state. In June 2011, Philip Morris International announced it was using the provisions in a Hong Kong/Australia treaty to demand compensation for Australia's plain packaging anti-smoking legislation. As a US-based company, Philip Morris could not sue under the US-Australia Free Trade Agreement. The company rearranged its assets to become a Hong
Tobacco packaging warning messages of Health amended the "Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008" to enforce the changes effective from 1 April 2015. However, the government decision to increase pictorial warnings on tobacco packets from April 1, was put on hold indefinitely, following the recommendations of a Parliamentary committee, which reportedly did not speak to health experts, but only spoke to tobacco lobby representatives. On April 5, 2016, the health ministry ordered government agencies to enforce this new rule. Following the intervention by the Parliamentary committee, NGO Health of Millions represented by Prashant Bhushan filed a petition in Supreme Court