Tobacco packaging warning messages Text-based warnings on cigarette packets are used in Albania. General warning: As of January 30, 2013, all cigarette packages must include graphical warning labels that show the detrimental effects on the health of long-term smokers. Translation of words in box: On 1 December 2012, Australia introduced groundbreaking legislation and the world's toughest tobacco packaging warning messages to date. All marketing and brand devices were removed from the package and replaced with warnings, only the name of the product remain in generic standard sized text. All tobacco products sold, offered for sale or otherwise supplied in Australia were plain packaged and
Plain tobacco packaging tobacco companies subsequently hired a public relations firm to oversee the campaign. In May 2011, British American Tobacco launched a media campaign suggesting that illicit trade and crime syndicates would benefit from plain packaging. BATA CEO David Crow threatened to lower cigarette prices in order to compete, which he claimed could result in higher levels of smoking amongst young people. Mr. Crow later commented he would tell his own children not to smoke cigarettes, because they are unhealthy. The BATA campaign is largely based on a report from Deloitte. Several of the claims contained in the report related to border