Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Plain tobacco packaging 23 August 2016 and the third and final reading on 8 September 2016. On 31 May 2016, (World No Tobacco Day) the Associate Minister of Health, Peseta Sam Lotu-Iiga, released a consultation document on the detail of standardised packaging requirements. An Order in Council was issued on 6 June 2017, making the Smoke-free Environments Regulations 2017 specifying detailed requirements for the standardised design of tobacco packages and products, and also specifying requirements for new and larger warning messages for tobacco packaging. These Regulations came into force on 14 March 2018 and since the 6 June 2018, only standardised packages have