Plain tobacco packaging void of brand logos. Eventually, all cigarette and tobacco products are to be sold in uniform packs from 20 May 2019. As of July 2017, the first cigarettes with unified plain packaging hit the Hungarian market. From 20 August 2016 onwards, new brands have to be sold in plain packaging, one new cigarette brand of Von Eicken GmbH was forced to be launched with such unified package. This makes Hungary the fourth country in the world, where plain packaging is enforced; after Australia, France and the UK. As of August 2012, India is believed to be considering plain packaging. BJD
Plain tobacco packaging UK regulations forbid "logos or promotional images … inserts … discounts … offers … information about nicotine, tar or carbon monoxide … lifestyle or environmental benefits [and] mentions or depictions of taste, smell or the absence thereof", while mandating "drab dark brown coloured packaging", specific package shapes and a specific font (Helvetica 14-point) for brand names. The UK is also bound by the EU's Tobacco Products Directive (2014) which included a requirement for combined health warnings (picture, text and information on how to stop) covering 65 per cent of both the front and back of packaging. Plain tobacco packaging Plain