Plain tobacco packaging an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion. Plain packaging can change people's attitudes towards smoking and may help reduce the prevalence of smoking, including among minors, and increase attempts to quit. Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard
Tobacco packaging warning messages Canada, the warnings are provided in both English and French. Imported cigarettes to be sold in Canada which do not have the warnings are affixed with sticker versions when they are sold legally in Canada. Health Canada is also considering laws mandating plain packaging, in which legal tobacco product packaging would still include warning labels, but brand names, fonts, and colors would be replaced with simple unadorned text, thereby reducing the impact of tobacco industry marketing techniques. There have been complaints from some Canadians due to the graphic nature of the labels, but they generally enjoy wide public support. Starting