Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Automotive industry in Thailand model. In April 2009, the company's name was changed to Nissan Motor (Thailand). Thonburi Automotive Assembly Plant Company, which builds Mercedes-Benz vehicles in Thailand, has a 30 percent stake in a joint venture producing Indian Tata Motors automobiles since 2007. The only Thai automobile manufacturer is Thai Rung, also known as TR, manufactured by Thai Rung Union Car Public Co. Ltd. (TRU). The company was established in 1967 in Bangkok, Thailand. The original name was Thai Rung Engineering Co. Ltd., which was changed to Thai Rung Union Car Co. Ltd. in 1973. TRU was first listed on the Stock Exchange