BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext Ltd. in conjunction with ORACLE, as an auxiliary teletext provider for Channel 4 from 1982. 4-Tel occupied pages 410-469 within ORACLE's page space. When ORACLE lost its licence and was replaced by Teletext Ltd in 1993, 4-Tel moved to its own page space on pages 300-399 (effectively its own magazine). Channel 4 enlisted Intelfax to run the service. In 2002, 4-Tel was renamed FourText. In addition, FourText also launched on digital television. In 2003, Channel 4 ended their contract with Intelfax and contracted out the service to Teletext Ltd. The new service was named Teletext on 4 and operated on pages