Nishiki (bicycle company) Nishiki (bicycle company) Nishiki is a brand of bicycles designed, specified, marketed and distributed by "West Coast Cycle" in the United States, initially manufactured by Kawamura Cycle Co. in Kobe, Japan, and subsequently by Giant of Taiwan. The bicycles were first marketed under the "American Eagle" brand beginning in 1965 and later under the "Nishiki" brand until 2001. Throughout the U.S. bike boom of the 1970s and into the 1980s, Nishiki and "West Coast Cycle" competed with domestic companies including Schwinn, Huffy, and Murray; European companies including Raleigh, Peugeot and Motobecane—as well as other nascent Japanese brands including Miyata, Fuji,
Bicycle Technologies International Bicycle Technologies International Bicycle Technologies International, Ltd. (BTI) is a global distributor of bicycle components and accessories, based in Santa Fe, New Mexico. BTI also participates in the community through cycling advocacy on local and national levels. The company is privately held and does not disclose its sales figures. Andrew Wright and Preston Martin founded Bicycle Technologies International, Ltd. (BTI) in Ashland, OR in 1993. BTI introduced the bicycle industry’s first service center that bike shops could send shocks to for tuning and repair, known as Shock Treatment. BTI’s first wholesale catalog, also released in 1993, was a twenty-four page