Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Group with hundreds of member companies, including fisheries, mining companies, and is affiliated with Hitachi Group companies, as well as what Nissan is now known for—its automobile industry. After World War II, the zaibatsu was disbanded, and reformed into Nichiyo-kai, otherwise known as Nissan Group. Although the Nissan name was primarily known for its car manufacturing outside Japan, Nissan Motors was a comparatively small side business compared to its core real estate business until the real estate crash of the early 1990s (see Japanese asset price bubble). Like the similar subprime crisis, the crash dealt a devastating blow to the Nissan