BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext Services (XDS). NABTS was originally developed as a protocol by the Canadian Department of Communications, with their industry partner Norpak, for the Telidon system. It was similar to the European World System Teletext (WST, aka CCIR Teletext System B), but differences between the European and North American television standards and the greater flexibility of the Telidon standard led to the creation of a new delivery mechanism that was tuned for speed. First demonstrated in the United States in 1978, NABTS was the standard used for both CBS's ExtraVision and NBC's very short-lived NBC Teletext services in the mid-1980s. Station KSL-TV