Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Satyamev Jayate (TV series) country and cannot be registered for the copyrights as it cannot be exploited on a creative level for promotional activities. The team however went ahead and borrowed the title. Aamir Khan came up with the idea of launching a music album for the show. He along with Ram Sampath, the music director of "Delhi Belly", created 13 songs for the 13 episodes that were telecast in the inaugural season of the show. In addition, the songs from the album of the show were released digitally every week on Hungama.com and also across all mobile operators as the series proceeds. The