O2 (UK) Telefónica O2 had a long-standing relationship with Arsenal F.C., being their shirt sponsor until the end of the 2005/2006 season. In 2005, a three-year deal was signed that saw Telefónica O2 become the team's exclusive mobile communications partner. O2 were the main sponsor of the Channel 4 reality TV show "Big Brother" from its second series (as BT Cellnet) in 2001 until its fourth series in 2003. They also sponsored the spin-off shows "Celebrity Big Brother 2" in 2002 and "" in 2003. In total O2 sponsored five series of the show. O2 sponsored music festivals, the Wireless Festivals, from
Premium Brands Holdings Corporation million. In 2010, Premium Brands acquired SK Food Group, a Seattle-based supplier of breakfast sandwiches and wraps to Starbucks, for $42.5 million. Partly as a result of increased sales of these products, Premium Brands' overall sales more than doubled in the 5 years from 2010 to 2015, to $1.2 billion. The company's sandwich sales increased from $156.8 million to $460 million in 2016. In 2016, the company purchased meat company C&C Packing for up to $146 million. Premium Brands owns a range of specialty food manufacturing and differentiated food distribution businesses with operations in Canada and the United States. As