O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
Euphony Communications Euphony Communications Euphony Communications Ltd is a privately owned Basingstoke, UK based communications and utility company. Euphony is notable for its hierarchical customer referral structure and independent base of consultants. Euphony was founded in 1998 and does not advertise itself in conventional ways. Euphony has featured in UK national newspapers, which have referenced its rapid expansion and success since it was bought by Giles Redpath who took over as CEO in 2004 to set the company in the right direction. The shares are held thus; Giles Redpath (53%), Penta Capital (35%), management (2%), others (10%). In February 2008, Euphony was