Plain tobacco packaging Court ruled in favour of the Australian government. British American Tobacco placed freedom of information requests on a Cancer Institute NSW research survey of school students aged between 12-17, which asked how they react to plain packaging, where they get cigarettes from and what age they started smoking. The Cancer Council Victoria fought the FOI request, saying that the tobacco company wanted to use the survey information to change their marketing to children to increase cigarette smoking among youth. Phillip Morris was ordered to pay the Australian government's legal fees. A FOI request by Nick Xenophon and Rex Patrick revealed
Plain tobacco packaging to drive down demand of tobacco products. A 2013 review found that plain packaging increased the importance of health warnings to consumers. Plain packaging in a darker colour was associated with more harmful effects. Furthermore, plain packaging reduced confusion about health warnings. Plain packaging with large, graphic, warnings, was considered to impact on smoking cessation. There is little evidence yet as to what effect plain packaging will have on smoking in lower-income countries. Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between