Raleigh Bicycle Company introduced in 1973 and only available in a bizarre shade of pink. This model was discontinued in 1976. The Mk 2 had a shorter seat and the frame modified to move the rear of the seat forward, this helped prevent the bike tipping up. The shorter seat also made it harder to ride '2 up' (2 people on the bike at a time). The "Chopper" remained in production until 1982, when the rising popularity of the BMX bicycle caused sales to drop off. Raleigh revisited the chopper design in recent times, with great success although the new version has had
Electra Bicycle Company Wall. Erforth said he could sell the kind of bikes Bänziger was designing, so the two pooled $30,000 in personal savings and founded Electra Bicycle Company. The two were the firm's sole shareholders through at least 2004. The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. At first, "Dealers laughed at us," says Bänziger. "But people realized they didn't need a mountain bike to go to the grocery store." However, when bike shops tried stocking the Electras, they began to sell, and word-of-mouth convinced more dealers to