Plain tobacco packaging urged countries to consider plain packaging, and noted that Bhutan had banned the sale of tobacco earlier in 2011. New Zealand Associate Health Minister Tariana Turia congratulated the Australian Health Minister, noted that tobacco labelling rules have long been harmonised between Australia and New Zealand, and looked forward to New Zealand following suit. In April 2011, Minister Roxon released an exposure draft of plain packaging legislation with an expected start date of 1 July 2012. Australian newspapers reported that the legislation was likely to pass despite concerns from the Opposition. It was suggested the Opposition resistance to the legislation was
Plain tobacco packaging part of their campaign on the 2016 World No Tobacco Day and urged then-presumptive president Rodrigo Duterte to implement a law to standardize cigarette packs. The Department of Health (DOH), however, is not ready to implement plain cigarette packaging, and rather focus on enforcing graphic health warnings on cigarette packs under the Graphic Health Warning Act of 2014 that took effect in March 2016. On the 15 February 2017, the Parliament of Slovenia passed a law for the introduction of plain packaging from 2020. On 5 December 2014, Swiss parliamentarian Pierre-Alain Fridez tabled a motion for plain packaging in Switzerland.