Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan NX holder embedded in the driver's side B-pillar, and headlight wipers. The Nissan 100NX was initially introduced in the UK in April 1991 as part of the Nissan Pulsar range replacing the Nissan Sunny 1.6 GSX Coupe. At this time Nissan UK, the British importer were in a heated dispute with Nissan Motor Corporation over profit margins. In an attempt to deliberately shrink market share Nissan UK launched the entire Pulsar range with no promotion as well as only providing a limited colour range and pricing all models well above their position in the market. At launch the 100NX was only