O2 (Ireland) BT Group and 1 mm02 share for each British Telecommunications share they held. After the de-merger, most of mmO2's operations, including Digifone, were rebranded O2. mmO2 plc later became O2 plc and remained an independent company until 2005. On 31 October 2005 it was announced that Telefónica, S.A., the Spanish telecommunications company, had made a recommended takeover bid for O Ireland's parent company, O2 plc. This was then approved by shareholders and O was officially purchased in mid February 2006. The O2 brand is now used in several countries for Telefónica's mobile operations outside Spain and Latin America, where Telefónica
O2 (UK) access to all events at O2 Academy venues as well as Live Nation promoted events across the United Kingdom. The partnership was renewed in 2017 for a further ten years. O2 customers receive 48-hour pre-sales access to approximately 4,500 events each year as well as perks at the venues themselves. Perks include O2 Academy Angels in the venue with giveaways; a warm-up bar with bespoke music themed furniture and games, free artist content bluetoothed to customers phones and live experiences such as mobile phone "tattooing". O2 Academy venues: In February 2009, O2 became the first mobile telecommunications provider to be