O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Taiwan Tobacco and Liquor Corporation brands in Taiwan's business world. In 2018, Taiwan Tobacco and Liquor Corporation introduced whiskey known as Omar. Taiwan Beer is mass-produced at the Wuri Beer Factory (烏日啤酒廠) in Wuri District, Taichung City. It is also brewed on site at the Taiwan Beer Bar in Taipei. Taiwan Beer is the main brand of the Taiwan Tobacco and Liquor Corporation. The brand, an icon of Taiwanese culture, began as a monopoly product but has remained the best-selling beer on the island in the era of free trade. Taiwan Beer has incorporated locally produced ponlai rice in its recipe since the 1960s, giving