Indian tea culture arrival of the British East India Company, at which point large tracts of land were converted for mass tea production. Today, India is one of the largest tea producers in the world, with over 70% of the tea being consumed within India itself. A number of renowned teas, such as Assam and Darjeeling, also grow exclusively in India. The Indian tea industry has grown to own many global tea brands, and has evolved to one of the most technologically equipped tea industries in the world. Tea production, certification, exportation, and all other facets of the tea trade in India is
Tea production in Sri Lanka missions abroad to give an extra push to the island's 'green gold'". $15 million was funded to promote Sri Lankan brands on international markets during the Iraq war. Later in 2003 the island suffered severe floods in the lower growing tea areas of Sri Lanka. However production still increased slightly by 1.3 percent to in 2004, as the crop recovered. Kenya surpassed Sri Lanka as the largest exporter of tea with an 8.9 percent growth in exports for the year totalling nearly . In 2004 actual tea production in Kenya had increased by more than 11 percent to reach ,