Indian tea culture arrival of the British East India Company, at which point large tracts of land were converted for mass tea production. Today, India is one of the largest tea producers in the world, with over 70% of the tea being consumed within India itself. A number of renowned teas, such as Assam and Darjeeling, also grow exclusively in India. The Indian tea industry has grown to own many global tea brands, and has evolved to one of the most technologically equipped tea industries in the world. Tea production, certification, exportation, and all other facets of the tea trade in India is
Lipton Institute of Tea major tea-growing regions (such as India and Kericho, Kenya, where Unilever owns tea plantations) and other key tea-drinking markets (including France, Japan, China, and the USA). The Institute claims as its mission "to promote awareness and understanding of tea, from bush to cup". The Institute also participates in and organises scientific conferences. Integral to the Institute’s research facilities is its operation of what it claims is the world’s most northerly tea plantation at its UK headquarters. This facility grows representative samples of tea from around the world in a controlled environment. The Institute invests in clinical trials to support benefit