BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext Ltd. findings, the service would cease broadcasting most of its services on analogue and digital television, with the exception of the commercial services broadcast on Freeview channels 101-107 such as Teletext Holidays and the firm's profitable travel websites in January 2010, with the switch off date subsequently brought forward to 14 December 2009 (Sky Digital) and 15 December 2009 (analogue TV, Freesat and Freeview). Teletext's news and information service were removed from: ITV, Channel 4 and Five on analogue TV; ITV and Channel 4 on Sky Digital; ITV, Channel 4 and channel 100 on Freeview; editorial on Teletext Extra on Freeview;