Cigarette packets in Australia (20 May 2019). As a result of the enactment of the December 2015 plain tobacco packaging bill, on 1 January 2017 France became the second country in the world, after Australia, and the first in the European Union to require tobacco products to be sold in plain packaging. In March 2015, the House of Commons voted 367–113 in favour of plain cigarette packaging in the United Kingdom. The sale of plain packs is compulsory since 21 May 2017. For cigarette packets, warnings include: With each warning is an accompanying graphic, and detailed information on the back of the packet. In
Plain tobacco packaging Plain tobacco packaging Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, refers to packaging that requires the removal of all branding (colours, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack. The removal of branding on cigarette packaging aims to deter smoking by removal of positive associations of brands