Nissan GTP ZX-Turbo 300ZX, the turbocharged VG30ET V6. Although the engine block was similar, the GTP ZX-Turbo's engine was extensively modified to cope with the stress of racing. In 1984, Nissan Motors named Electramotive Engineering as their official North American racing development arm in an attempt to establish Nissan in the United States following the use of the Datsun name. Nissan wished to use the IMSA GT Championship as a way of showcasing their technology, similar to what they had done at the 24 Hours of Le Mans beginning in 1983. Electramotive would be tasked with maintaining, modifying, and racing the cars. Nissan
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to