Plain tobacco packaging at how desperate the tobacco companies are to stop plain packaging, for confirmation that pack design is seen as critical to sales." The World Health Organization's director for the Western Pacific also congratulated Australia and stated that all countries and areas in the Western Pacific should follow Australia's good example. Speaking on Radio Australia, Don Rothwell, Professor of International Law at the Australian National University, noted that Philip Morris was pursuing multiple legal avenues. The Notice of Arbitration under the bilateral investment treaty between Hong Kong and Australia has a 90-day cooling off period after which the case would most
Plain tobacco packaging the second country in the world to introduce plain cigarette packaging. In June 2014, the Irish government said it would legislate to implement plain packaging. Details of the bill known as the "Public Health (Standardised Packaging of Tobacco) Bill 2014" were published on 10 June 2014. "There is a wealth of international evidence on the effects of tobacco packaging in general and on perceptions and reactions to standardised packaging which support the introduction of this measure," Ireland's Health Minister James Reilly said when releasing details of the bill. The bill was signed by President Michael D. Higgins on 10 March