O2 (UK) in Germany were brought under the control of O2, which retained its UK-registered public company status with its own board of directors and corporate structures and processes. Telefónica chose to keep its existing mobile phone operations in the rest of the world under the brand Movistar. This name is used in Spain and in most of the Latin American countries, operated by a separate management team. On 15 July 2009, O2 entered the financial services industry with the launch of O2 Money, which was the first step in the process of incorporating financial services into mobile phones. Future plans included
The O2 in October 2018, completes the loop of The O2, adding an extra floor in parts and providing space for 85 stores. Brands that have signed deals to take space include handbags maker Aspinal of London, Calvin Klein, Hackett, Ted Baker, Gant and Levi’s. In late 2007, Marine engineering consultancy, Beckett Rankine, were appointed to investigate the possibility of a cruise ship terminal being built. In 2012 it was reported that the O2 would be sold by its owners, Anschutz Entertainment Group (AEG), as part of the disposal of the entire company's assets, rumoured to be valued around $7 billion. The