O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
Downe Communications controlling interest in the company to Charter for approximately $9 million in 1978. The company name was changed to Charter Data Services (CDS). Downe Communications Downe Communications was a publishing company founded by Edward Downe, Jr. that produced several popular magazines and provided subscription fulfillment services from 1967 to 1978. Downe was a trained journalist who worked at newspapers before becoming a magazine editor. In 1966, Downe purchased Family Magazine, a newspaper insert similar to Parade Magazine. He founded Downe Communications the following year. The company acquired the Ladies' Home Journal and The American Home in 1968 from Curtis Publishing