O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities is the third live album by the American rock band Alter Bridge. Recorded on November 24, 2016, at The O2 Arena in London, England during the tour for 2016's "The Last Hero", the album also features a disc of tracks initially released as bonus tracks on special editions of previous studio albums, as well as two previously unreleased songs that were recorded in 2004. It was released by Napalm Records on September 8, 2017. The live portion of "Live at the O2 Arena + Rarities" was