Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Electra (teletext) Electra (teletext) Electra was a teletext service in the United States that was in operation from the early 1980s up until 1993, when it was shut down due to a lack of funding, and discontinuation of teletext-capable television sets by the only US television manufacturer offering teletext capability at the time, Zenith. It was owned, operated and maintained by Cincinnati-based Taft Broadcasting (specifically at their flagship station, WKRC-TV, which had debuted the service in their area first) and Tulsa, Oklahoma-based Satellite Syndicated Systems (SSS), in cooperation with cable/satellite TV station Superstation WTBS (now TBS), who carried Electra's data on their