O2 (UK) Telefónica O2 had a long-standing relationship with Arsenal F.C., being their shirt sponsor until the end of the 2005/2006 season. In 2005, a three-year deal was signed that saw Telefónica O2 become the team's exclusive mobile communications partner. O2 were the main sponsor of the Channel 4 reality TV show "Big Brother" from its second series (as BT Cellnet) in 2001 until its fourth series in 2003. They also sponsored the spin-off shows "Celebrity Big Brother 2" in 2002 and "" in 2003. In total O2 sponsored five series of the show. O2 sponsored music festivals, the Wireless Festivals, from
Schwartz Communications at the 40th annual Bell Ringer Awards. It has been described as the largest public relations agency in Massachusetts. Schwartz Communications Schwartz Communications is a public relations agency based in Waltham, Massachusetts. Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz. Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch. The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies. The company established an office in San Francisco in 1996 and on November