Plain tobacco packaging at how desperate the tobacco companies are to stop plain packaging, for confirmation that pack design is seen as critical to sales." The World Health Organization's director for the Western Pacific also congratulated Australia and stated that all countries and areas in the Western Pacific should follow Australia's good example. Speaking on Radio Australia, Don Rothwell, Professor of International Law at the Australian National University, noted that Philip Morris was pursuing multiple legal avenues. The Notice of Arbitration under the bilateral investment treaty between Hong Kong and Australia has a 90-day cooling off period after which the case would most
Plain tobacco packaging UK regulations forbid "logos or promotional images … inserts … discounts … offers … information about nicotine, tar or carbon monoxide … lifestyle or environmental benefits [and] mentions or depictions of taste, smell or the absence thereof", while mandating "drab dark brown coloured packaging", specific package shapes and a specific font (Helvetica 14-point) for brand names. The UK is also bound by the EU's Tobacco Products Directive (2014) which included a requirement for combined health warnings (picture, text and information on how to stop) covering 65 per cent of both the front and back of packaging. Plain tobacco packaging Plain