Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Institute of Public Affairs diversity". In 2006, the IPA predicted that banning smoking in public places would increase the risk of passive smoking as smokers moved to private areas indoors, that illegal garage bars may be set up and that without cigarette smoke nightclubs would have to "deodorise sweat and flatulence" with scented smoke. In 2010, the IPA argued against the Gillard Government's plans to introduce plain tobacco packaging, criticising it on the grounds that plain packaging may not affect the consumption of those products and that plain packaging may infringe intellectual property rights in tobacco trademarks and logos. If so, it would represent