O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Premium Brands Holdings Corporation Premium Brands Holdings Corporation Premium Brands Holdings Corporation is a Canadian specialty food manufacturing and distribution company. It is a publicly traded corporation on the Toronto Stock Exchange. Premium Brands was founded in 1917 as Fletcher Limited. It was renamed Fletcher Fine Foods in 1984. In 2000, the company re-branded to Premium Brands. The company sold its Fletcher's business in 2004. In 2005, it converted to an income trust, but it converted back to a normal corporation in 2009, through a complex deal with Thallion Pharmaceuticals. In its time as an income trust, the company had doubled revenues to $450