Nuuk well. With 17,796 inhabitants as of January 2018, Nuuk is by far the largest town in Greenland. The population of Nuuk has doubled since 1977, increased by over a third since 1990, and risen by almost 21% since 2000. In addition to those born in Greenland, data from 2015 showed 3,636 were born outside the country. Attracted by good employment opportunities with high wages, Danes have continued to settle in the town. Today, Nuuk has the highest proportion of Danes of any town in Greenland. Half of Greenland's immigrants live in Nuuk, which also accounts for a quarter of the
Nuuk Center first underground car park. Nuuk Center was welcomed by the local businesses, headed by Nuuk Centre Association, and generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses could thereby better compete with multinationals. The mall was also seen as an employment opportunity. The mall did not receive an uncritical welcome, however. While some expressed concerns the mall would change both the dynamics and the esthetics of the city, others saw the mall as a threat to traditional trading customs. Members of the older generation perceived Nuuk as becoming "too