Ajax (cleaning product) (an all purpose cleaner, a bathroom cleaner, and a window cleaner), well known in Australia and New Zealand, are among market leaders. When Ajax was first released in 1947, the commercial for the product was produced by Shamus Culhane. The original Ajax powder slogan was "Stronger than dirt!", a reference to the muscular hero Ajax of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be a pun on "Greece." Another early slogan was "Ajax... the foaming cleanser!" The first slogan was used again for Ajax Laundry Detergent when introduced in the beginning
Atlas (architecture) Atlas (architecture) In European architectural sculpture, an atlas (also known as an atlant, or atlante or atlantid; plural atlantes) is a support sculpted in the form of a man, which may take the place of a column, a pier or a pilaster. The Roman term for such a sculptural support is a telamon (plural telamones or telamons). The term "atlantes" is the Greek plural of the name Atlas—the Titan who was forced to hold the sky on his shoulders for eternity. The alternative term, "telamones", also is derived from a later mythological hero, Telamon, one of the Argonauts, who was