Plain tobacco packaging an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion. Plain packaging can change people's attitudes towards smoking and may help reduce the prevalence of smoking, including among minors, and increase attempts to quit. Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard
Institute of Public Affairs diversity". In 2006, the IPA predicted that banning smoking in public places would increase the risk of passive smoking as smokers moved to private areas indoors, that illegal garage bars may be set up and that without cigarette smoke nightclubs would have to "deodorise sweat and flatulence" with scented smoke. In 2010, the IPA argued against the Gillard Government's plans to introduce plain tobacco packaging, criticising it on the grounds that plain packaging may not affect the consumption of those products and that plain packaging may infringe intellectual property rights in tobacco trademarks and logos. If so, it would represent