Nissan Motors vs. Nissan Computer Nissan Motors vs. Nissan Computer Nissan Motors vs. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com. The case has received national attention in the U.S. Beginning in the late 1970s, Datsun began progressively fitting its cars with small ""Nissan"" and ""Datsun by Nissan"" badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States. Between 1982 and 1986, the company transitioned from its ""Datsun, We Are Driven!"" to its ""The Name
Sustainability brand follow well-established rules. In general, a good brand name should consider three areas:<ref name="http://biznik.com/articles/three-criteria-of-a-good-brand-name">Three Criteria of a Good Brand Name - Brand Development</ref> memorability (distinctive short name, evoking emotions…), strategic fit (they should relate to the actual product; ability to expand to other brands) and legal (legal protection under trade mark law etc.) Sustainability Brands, however, go one step further and incorporate something that conveys the notion of social and/or ecological awareness. A popular example is “Better Place”, a global provider of electric vehicle networks and services that works in a joint venture with Renault Nissan Alliance Motor Company to