Plain tobacco packaging duty on cigarettes fell by 3.4% in Australia in 2013 compared to 2012 when plain packaging was introduced. Some commentators referred to data provided by the tobacco industry and claimed that the tobacco sales volume had increased by 59 million sticks (individual cigarettes or their roll-your-own equivalents) during the same period. According to Philip Morris International, 2013 saw a 0.3% increase in tobacco sales compared to 2012. Other commentators however contradicted these claims based on data published by the Australian Bureau of Statistics in March 2014. A study conducted by KPMG for three major cigarette manufacturers had found that illegal
Tobacco packaging warning messages of Health amended the "Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008" to enforce the changes effective from 1 April 2015. However, the government decision to increase pictorial warnings on tobacco packets from April 1, was put on hold indefinitely, following the recommendations of a Parliamentary committee, which reportedly did not speak to health experts, but only spoke to tobacco lobby representatives. On April 5, 2016, the health ministry ordered government agencies to enforce this new rule. Following the intervention by the Parliamentary committee, NGO Health of Millions represented by Prashant Bhushan filed a petition in Supreme Court