Philip Morris International elected government of Australia from introducing plain packaging for tobacco products. The government is doing this to lower the rate of deaths related to smoking. Two challenges to the tobacco plain packaging legislation were heard by the High Court of Australia between 17–19 April 2012: 'British American Tobacco Australasia Limited and Ors v. Commonwealth of Australia' and 'J T International SA v. Commonwealth of Australia'. On 15 August 2012, the High Court handed down orders for these matters, and found that the Tobacco Plain Packaging Act 2011 is not contrary to s 51(xxxi) of the Constitution. On 5 October 2012,
Plain tobacco packaging after the passage of the legislature, the one that has come to be debated in the first presentation in the House of Representatives allows concluding that Colombia is not far from adopting a regulation on the matter. In 2010, the European Commission launched a public consultation on a proposal to revise Directive 2001/37/EC which covers health warnings, limits on toxic constituents, etc., for tobacco products. The consultation included a proposal to require plain packaging. Although Commissioner Dalli has rejected plain packaging as an option, the European Union included in its proposal for a new Tobacco Products Directive, which became applicable