Plain tobacco packaging duty on cigarettes fell by 3.4% in Australia in 2013 compared to 2012 when plain packaging was introduced. Some commentators referred to data provided by the tobacco industry and claimed that the tobacco sales volume had increased by 59 million sticks (individual cigarettes or their roll-your-own equivalents) during the same period. According to Philip Morris International, 2013 saw a 0.3% increase in tobacco sales compared to 2012. Other commentators however contradicted these claims based on data published by the Australian Bureau of Statistics in March 2014. A study conducted by KPMG for three major cigarette manufacturers had found that illegal
Tobacco packaging warning messages the beneficial effects of cessation, must be placed prominently on tobacco products covering 15% of the obverse, 25% of the reverse and 20% of the sides of packing. According to the draft "Control of Tobacco Products and Electronic Delivery Systems Bill", 2018, new legislation, once enacted, will require uniform, plain colored packaging (branding and logos prohibited) containing the brand and product name in a standard typeface and color, a warning related to the harmful effects of tobacco smoking, or beneficial effects of cessation, and a graphic image of tobacco-related harm. In South Korea, general warning on cigarette packaging are in