Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Nissan NX holder embedded in the driver's side B-pillar, and headlight wipers. The Nissan 100NX was initially introduced in the UK in April 1991 as part of the Nissan Pulsar range replacing the Nissan Sunny 1.6 GSX Coupe. At this time Nissan UK, the British importer were in a heated dispute with Nissan Motor Corporation over profit margins. In an attempt to deliberately shrink market share Nissan UK launched the entire Pulsar range with no promotion as well as only providing a limited colour range and pricing all models well above their position in the market. At launch the 100NX was only