Ajax (cleaning product) (an all purpose cleaner, a bathroom cleaner, and a window cleaner), well known in Australia and New Zealand, are among market leaders. When Ajax was first released in 1947, the commercial for the product was produced by Shamus Culhane. The original Ajax powder slogan was "Stronger than dirt!", a reference to the muscular hero Ajax of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" which may be a pun on "Greece." Another early slogan was "Ajax... the foaming cleanser!" The first slogan was used again for Ajax Laundry Detergent when introduced in the beginning
Sunlight (cleaning product) began marketing with the new compound brand "Sunlight Cif". As well as the regular liquid, a concentrated washing-up liquid was introduced in three varieties (lime, lemon and orange); when it comes into contact with water, it turns into a gel which remains in the sponge longer than regular washing-up liquid. Sunlight (cleaning product) Sunlight is a brand of household soap introduced by the British company Lever Brothers in 1884. It was the world's first packaged, branded laundry soap. Designed for washing clothes and general household use, the success of the product led to the name for the company's village for