The O2 in 2006. As part of the investment programme, naming rights were sold to O2 plc, and 'The O2' became the official name of the project on 25 May 2005. The £6 million per year deal between O2 plc and AEG included priority tickets and reserved VIP accommodation for O2 mobile customers. The service was also made available to premium ticket holders. O2 plc started talks with AEG in 2005 to have its logo and branding placed on the roof of the dome, but this did not take place. AEG have constantly stated that they wish to abolish the 'Dome' name
The O2 The O2 The O2 is a large entertainment district on the Greenwich peninsula in South East London, England, including an indoor arena, a music club, a Cineworld cinema, an exhibition space, piazzas, bars and restaurants. It was built largely within the former Millennium Dome, a large dome-shaped canopy built to house an exhibition celebrating the turn of the third millennium; consequently "The Dome" remains a name in common usage for the venue. It is sometimes referred to as The O2 Arena, but that name properly refers to a smaller indoor arena within The O2. Naming rights to the district were