Satyamev Jayate (TV series) as from dedicated phone lines for the show. Variety of languages used in the responses, different formats of the responses and the need of unearthing more sentiments from the messages were challenging for the analytics team. The most responses came in Hinglish, a mix of Hindi and English. They were in either text, audio or video format. The analytics were beyond just Praise and Criticism. Persistent Systems had more than 50 tags available for every episode for message analysis. Star India Network's Chief Marketing Officer Gayatri Yadav commented "What social media did was far beyond anything producers anticipated. It took
Dangal (film) introduced "3 Idiots" to most Chinese audiences, becoming a cult hit in the country. It became China's 12th favourite film of all time, according to ratings on Chinese film review site Douban, with only one domestic Chinese film ("Farewell My Concubine") ranked higher. Aamir Khan gained a large growing Chinese fanbase as a result. By 2013, China grew to become the world's second largest film market (after the United States), paving the way for Aamir Khan's Chinese box office success, with "Dhoom 3" (2013), "PK", and eventually "Dangal". His TV show "Satyamev Jayate" also had a cult following in China,