O2 (UK) in Germany were brought under the control of O2, which retained its UK-registered public company status with its own board of directors and corporate structures and processes. Telefónica chose to keep its existing mobile phone operations in the rest of the world under the brand Movistar. This name is used in Spain and in most of the Latin American countries, operated by a separate management team. On 15 July 2009, O2 entered the financial services industry with the launch of O2 Money, which was the first step in the process of incorporating financial services into mobile phones. Future plans included
American Outdoor Brands Corporation American Outdoor Brands Corporation American Outdoor Brands Corporation is an American manufacturer of firearms and outdoor sports and recreation products. It owns 18 brands. Its principal brand is Smith & Wesson firearms. Until 2016, the company was named Smith & Wesson Holding Corporation. The company has diversified from firearms into sporting goods and outdoor gear, the rugged outdoors business being a larger market than firearms, in hopes of insulating Smith & Wesson from the stock price volatility caused by the unpredictability of the gun business. This culminated in the decision to change the company's name to American Outdoor Brands Corporation