Plain tobacco packaging firms were worried the Australian plain packaging legislation might set a global precedent. In July 2012 it was reported that the American lobbying organisation American Legislative Exchange Council (ALEC) had launched a worldwide campaign against plain packaging of cigarettes. With the backing of tobacco companies and other corporate interests, it was targeting governments planning to introduce bans on cigarette branding, including the UK and Australia. Tobacco companies were also reported to have provided legal advice and funding to Ukraine and Honduras governments to launch a complaint in the World Trade Organization (WTO) on the grounds that the Australian legislation is
Bright Packaging the packaging of FMCG products. The company supplies packaging products to Philip Morris, Unilever, Procter and Gamble and British American Tobacco. Its products include aluminum foil, metalized film laminate, tissue/woodfree/board, and inner frames, which are primarily used in cigarette, liquor, confectionery, and pharmaceutical packaging. It is also involved in property investment activities. The company's manufacturing plant is located in Subang Hi-Tech Industrial Park. Bright Packaging supplies the tobacco, confectionery and pharmaceutical industries resulting in being a hidden nonetheless critical component of its clients supply chain and product image. Bright Packaging was embroiled in a high-profile boardroom dispute culminating in a