Plain tobacco packaging not gone down" concluded that this "claim is wrong". A 2016 review by the Australian Government found that the current packaging regime is having a positive impact on public health in Australia. In August 2010, Philip Morris International, British American Tobacco and Imperial Tobacco formed the Alliance of Australian Retailers, which commenced a multimillion-dollar campaign against the introduction of plain cigarette packaging. The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners. When the funding source of the campaign was made public, large retailers such as Coles and Woolworths quickly withdrew support for the campaign. The
Plain tobacco packaging MP of Orissa, Baijayant Jay Panda, has submitted in the Lok Sabha a private members bill seeking an amendment to the anti-tobacco law aimed at increasing the size of health warning on tobacco product packets. The bill seeks amendment to the original act from 2003 to stipulate for plain packaging of cigarette and tobacco products in the country and increase the size of health warning and the accompanying graphic on cigarette packets. As of 2017, there has been no progress on this matter and tobacco continues to be sold in branded packaging. In May 2013, Ireland announced plans to become