Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
PEAK (automotive products) as the PEAK Antifreeze 500 and from 1993–1994 as the SplitFire Spark Plug 500. It began sponsoring NASCAR's online iRacing.com series in 2009, becoming the title sponsor in 2014 for what is now the NASCAR Peak Antifreeze Series. The brand announced it would sponsor the NASCAR Mexico Series, beginning in 2017, on October 18, 2016. As a result, the series was officially renamed to the NASCAR PEAK Mexico Series. PEAK (automotive products) Old World Industries (OWI) is an automotive and chemical company best known for their PEAK brand of motor oil, antifreeze and other automotive products. The company markets itself