Wheelie bike of motorcycles customized in the Bobber or Chopper style. Inspired, he designed a mass-production bike for the youth market as "Project J-38", and the result was introduced to the public as the Schwinn "Sting-Ray" in 1963. Sales were initially slow, but eventually took off. By 1965, several other American and foreign manufacturers were offering their own version of the Sting-Ray. BMX bikes began to supersede wheelie bikes in the 1970s, though Schwinn continued to offer them until 1982 and Raleigh until 1984. Original wheelie bikes are popular collectors' items now, and some manufacturers have reintroduced updated versions. The seating position
Electra Bicycle Company Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production. The company partnered with fashion design firm Petro Zillia to produce a high-end fashion bike with a strong graphic quality. The bike was featured widely in the fashion press, and Petro Zillia’s chief designer Nony Tochterman gained coverage by riding the Electra up the runway at a fashion show. Electra Bicycle Company Electra Bicycle Company, a subsidiary of Trek Bicycle Company, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.