O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Mobal Communications or in disaster zones, including journalists and reporters. Mobal subsequently launched a no contract cell phone service in the United States. Mobal Communications Mobal Communications is a telecommunications company that provides international cell phone and satellite phone service. The United Kingdom and Japan divisions are named Mobell Communications. The company was founded by current chairman Tony Smith. Mobal (under the name Mobell) was created in the mid 1980s from a UK company called Torrent. Torrent was an industrial tool rental company serving the construction industry. When cellular phones first became commercially available Mobal started renting these to construction companies to