BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext Ltd. editorial on ch 986 on Freesat. The GameCentral section continued online on the Teletext website before joining another DMGT website Metro and can now be found at http://www.metro.co.uk/tech/games/ Despite the withdrawal of news and information content, the service continued to broadcast. On 29 January 2010, the broadcasting regulator Ofcom revoked Teletext's licence to broadcast but as of the service was still on the air. On 27 May 2010, Ofcom imposed a financial penalty of £225,000 on Teletext Limited following the revocation of the public teletext service licence. Ofcom regulations state: "Public service broadcasting licences are offered for a fixed term,