Walter Diemer accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink. Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one
What About Us (Pink song) gorgeous array of synths". Patrick Crowley from "Billboard" wrote: "Pink throws out the rules in favor of authenticity once again". The official music video for the song was released on August 16, 2017. It was directed by Georgia Hudson and choreographed by the Goldenboyz. On August 11 and 12, 2017, Pink performed "What About Us" live for the first time during two concerts at the Berlin Waldbühne. Pink's first televised performance of "What About Us" was at the 2017 MTV Video Music Awards on August 27. She performed the song on "Ellen" on September 6, and on "Saturday Night Live"