Telefónica Europe business was rebranded to 'O2 Online' which continues in the UK as a mobile communications service provider tied to the O2 UK network. The Genie portal properties were rebranded O2 Active in UK, Germany, Ireland and the Netherlands, and Genie Asia became O2 Asia. O2 Asia became a subsidiary of O2 UK for governance purposes. On 31 October 2005, O2 agreed to be taken over by Telefónica, a Spanish telecommunications company, with a cash offer of £17.7 billion, or £2 per share. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom,
Euphony Communications Euphony Communications Euphony Communications Ltd is a privately owned Basingstoke, UK based communications and utility company. Euphony is notable for its hierarchical customer referral structure and independent base of consultants. Euphony was founded in 1998 and does not advertise itself in conventional ways. Euphony has featured in UK national newspapers, which have referenced its rapid expansion and success since it was bought by Giles Redpath who took over as CEO in 2004 to set the company in the right direction. The shares are held thus; Giles Redpath (53%), Penta Capital (35%), management (2%), others (10%). In February 2008, Euphony was