O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
O2 Academy Bristol O2 Academy Bristol The O2 Academy Bristol (formerly known as the Locarno) is a music venue located below the now demolished ice ring on Frogmore Street, Bristol, England. It is run by the Academy Music Group. On 1 January 2009 sponsorship was taken over from Carling by telecommunications company O2 and the venue's name changed from the Carling Academy to the O2 Academy. The Academy which hosts club nights (capacity 2,500) and gigs (capacity 2,000) was opened in 2001, and was the third Academy venue in the UK. The venue was originally part of Mecca Leisure Group's New Entertainments Centre