Ambulance Service (Emergency Duties) Long Service and Good Conduct Medal Ambulance Service (Emergency Duties) Long Service and Good Conduct Medal The Ambulance Service (Emergency Duties) Long Service and Good Conduct Medal is a long service medal of the United Kingdom established in 1995. The medal is awarded to recognize long service by members of the ambulance services who serve on emergency duty. The Ambulance Service (Emergency Duties) Long Service and Good Conduct Medal is presented for 20 years of commendable service to Ambulance Technicians, Paramedics, and Ambulance Officers. Ambulance Officers must have served at least seven years on emergency duty. Service prior to 1974 in an ambulance service maintained by
ITV Emergency National Service basis. Therefore, a new rate card was introduced, charging £2,000 for 30 seconds of advertising time before 7pm and £3,500 after 7pm. Prior to the strike, a 30-second advert in the London region alone would have cost £1,200. Although large national companies benefited from the lower rates, local companies who had previously advertised in their relevant region only were unable to do so during the Emergency National Service. ITV Emergency National Service The ITV Emergency National Service was the management response to the near-complete Independent Television technicians' strike immediately after the 1968 franchise changes took effect. During the national ITV