O2 (UK) in Germany were brought under the control of O2, which retained its UK-registered public company status with its own board of directors and corporate structures and processes. Telefónica chose to keep its existing mobile phone operations in the rest of the world under the brand Movistar. This name is used in Spain and in most of the Latin American countries, operated by a separate management team. On 15 July 2009, O2 entered the financial services industry with the launch of O2 Money, which was the first step in the process of incorporating financial services into mobile phones. Future plans included
Premium Brands Holdings Corporation million. In 2010, Premium Brands acquired SK Food Group, a Seattle-based supplier of breakfast sandwiches and wraps to Starbucks, for $42.5 million. Partly as a result of increased sales of these products, Premium Brands' overall sales more than doubled in the 5 years from 2010 to 2015, to $1.2 billion. The company's sandwich sales increased from $156.8 million to $460 million in 2016. In 2016, the company purchased meat company C&C Packing for up to $146 million. Premium Brands owns a range of specialty food manufacturing and differentiated food distribution businesses with operations in Canada and the United States. As