Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Electra (teletext) operation. A few other services were offered by some large-market TV stations in the US throughout the 1980s, such as "Metrotext" from KTTV in Los Angeles and "KeyFax" from WFLD in Chicago. Electra also carried another teletext service on its higher-numbered pages, a service called "Tempo". Tempo mainly carried sports (and other miscellaneous) information on its pages. At the time of Electra's closing in 1993, it was the only existing teletext service in the USA. Electra (teletext) Electra was a teletext service in the United States that was in operation from the early 1980s up until 1993, when it was