Plain tobacco packaging support from health associations. As in other countries, there was fierce protest from the tobacco industry and tobacco retailers associations. The Health Minister also seemed lukewarm in his support, preferring to see the effect of newly-introduced health warnings. Under the next legislature however, the new Socialist Health Minister, Marisol Touraine, said she would fight especially at the European level for "neutral packaging". As in Australia, the tobacco industry countered that generic packaging would be easy to counterfeit, which would increase illegal cigarette sales. The EU directive eventually contained no explicit measures regarding plain packaging. In reaction, the French government announced
Plain tobacco packaging Mars, Incorporated and the UK Department of Health conveyed concerns that plain packaging could be extended to the food and beverage industry. Together, with other policies such as tobacco taxes, plain packaging is considered by some as a form of social engineering. A study commissioned by Philip Morris International indicated that plain packaging would shift consumer preferences away from premium towards cheaper brands. The tobacco industry also expressed concern that plain packaging would increase the sales of counterfeit cigarettes. Roy Ramm, former commander of Specialist Operations at New Scotland Yard and founding member of The Common Sense Alliance, a think