Plain tobacco packaging of transparent displays" in 2017. From September 2019, Turkey is to introduce plain packaging on tobacco products and will also require the health warnings to cover 85% of the packs. Plans are also afoot to raise the smoking age to 21 in the future. In November 2013, the UK Government announced an independent review of cigarette packaging in the UK, amid calls for action to discourage young smokers. Public Health Minister Jane Ellison rejected Labour calls for immediate regulation rather than a review, saying: "It's a year this weekend since the legislation was introduced in Australia. It's the right time
Plain tobacco packaging trade of drastically cheaper cigarettes had significantly increased, but an article in The British Medical Journal refutes this. After one year of plain cigarette packaging rule implementation, a special supplement to the British Medical Journal described that before plain packaging implementation 20% smokers want to quit, but after implementation 27% smokers want to quit. The study found that plain packaging reduces brand appeal and brand image of tobacco products. If true, this would foretell fewer new smokers taking up the habit. An analysis of Philip Morris claims that "the data is clear that overall tobacco consumption and smoking prevalence has