Nissan GTP ZX-Turbo 300ZX, the turbocharged VG30ET V6. Although the engine block was similar, the GTP ZX-Turbo's engine was extensively modified to cope with the stress of racing. In 1984, Nissan Motors named Electramotive Engineering as their official North American racing development arm in an attempt to establish Nissan in the United States following the use of the Datsun name. Nissan wished to use the IMSA GT Championship as a way of showcasing their technology, similar to what they had done at the 24 Hours of Le Mans beginning in 1983. Electramotive would be tasked with maintaining, modifying, and racing the cars. Nissan
Umbrella brand that develops and sells a range of consumer electronic goods and services. Apple Inc. market all their products under their corporate brand name including: The Coca-Cola Company is a multinational corporation manufacturing various beverages. The corporation also implements umbrella branding within the individual brands for various flavored beverages including: Other companies that have implemented umbrella branding in their marketing strategy include: Nivea (German personal-care brand), Marriott (hospitality company) and FedEx (Global courier delivery corporation). Umbrella brand Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two