BBC Red Button a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK. BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to
Teletext comparable to systems such as France's Minitel. The modem was asymmetric, with data sent at 75-bit/s, and received at 1200-bit/s. This two-way nature allowed pages to be served on request, in contrast to the TV-based systems' sequential rolling method. It also meant that a limited number of extra services were available such as booking event or train tickets and a limited amount of online banking. Teletext information is broadcast in the vertical blanking interval between image frames in a broadcast television signal, in numbered "pages." Teletext allows up to eight 'magazines' to be broadcast, identified by the first digit of