O2 (UK) congestion. BT Cellnet launched the world's first GPRS network on 22 June 2000, although GPRS-enabled devices were uncommon at that time. O2 publicly announced on 15 December 2009 that it had successfully demonstrated a 4G connection using LTE technology installed in six masts in Slough. The technology, which was supplied by Huawei, achieved a peak downlink rate of 150 Mbps. In January 2012, the company announced plans to provide free internet to millions of residents and visitors in central London, by launching Europe's largest free Wi-Fi zone, along with free Wi-Fi access for anyone on any network in and around
O2 (UK) better, connected", in 2013 to "Be more dog", and in 2016 to "More for you". All of O2's marketing campaigns to date have been created by London advertising agency VCCP. "O2 Priority" offers benefits to customers including early access to tickets for events at the O2 Arena and O2 Academy venues. "O2 Refresh", introduced in 2013, splits monthly billing into two parts so customers pay for their device (phone or tablet) separately from their airtime. From 2017, customers can change their airtime tariff up or down, once a month, during the first 24 months of their contract. O2 currently sponsor