Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext Ltd. editorial on ch 986 on Freesat. The GameCentral section continued online on the Teletext website before joining another DMGT website Metro and can now be found at http://www.metro.co.uk/tech/games/ Despite the withdrawal of news and information content, the service continued to broadcast. On 29 January 2010, the broadcasting regulator Ofcom revoked Teletext's licence to broadcast but as of the service was still on the air. On 27 May 2010, Ofcom imposed a financial penalty of £225,000 on Teletext Limited following the revocation of the public teletext service licence. Ofcom regulations state: "Public service broadcasting licences are offered for a fixed term,