Nissan is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand. For many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands. At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand." Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands. Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation"
Nissan Cefiro (A31) to a slightly larger executive sedan. Generally, the A32 was only badged as the Cefiro in Japan for the domestic market; A32s that were exported new from Japan often wore the Maxima badge. In Europe, the A32 was sold as the "Nissan Maxima QX". In Taiwan the Cefiro A32 was manufactured by Yulon under the Nissan brand. Other countries that adopted the Cefiro name included Malaysia, Singapore and Thailand. In Korea, it was badge engineered and introduced as the Renault Samsung SM5. Certain Cefiro sold in Taiwan and South East Asian countries has rear license plate on the trunk