Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext Ltd. 400-499 (which replaced pages 300-399 as Channel 4's page space). However on 30 October 2008, Teletext on 4 on Channel 104 closed and replaced in December 2008 by 1-2-1 Dating. using Teletext on 4's old channel number. Teletext Ltd. Teletext Ltd was the provider of teletext and digital interactive services for ITV, Channel 4 and Five in the United Kingdom. Teletext Ltd currently runs Teletext Holidays and Teletext Cars only. "Teletext Ltd" started providing teletext services for ITV and Channel 4 on 1 January 1993, replacing the previous ORACLE service which had lost the franchise. The company is now owned