Raleigh Bicycle Company introduced in 1973 and only available in a bizarre shade of pink. This model was discontinued in 1976. The Mk 2 had a shorter seat and the frame modified to move the rear of the seat forward, this helped prevent the bike tipping up. The shorter seat also made it harder to ride '2 up' (2 people on the bike at a time). The "Chopper" remained in production until 1982, when the rising popularity of the BMX bicycle caused sales to drop off. Raleigh revisited the chopper design in recent times, with great success although the new version has had
Gazelle (bicycle company) collectors item. During this period, Gazelle was to use the Piet Pelle cartoon character throughout many advertising campaigns. This video from 1925 shows the Gazelle factory and production techniques. Developments include a collapsible delivery bicycle in 1930 and a tandem bicycle introduced in 1935. An electric bicycle was produced in 1937 together with Philips. In 1954 Gazelle became a public company and built its millionth bicycle. In 1959, Gazelle patented the first 3-Speed grip shift gear system. Gazelle was the first Dutch bicycle manufacturer to introduce the "Kwikstep" folding bicycle in 1964. The front-hub drum brake was developed in 1968