Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Chrysler (brand) Chrysler (brand) Chrysler is an American luxury car brand and the longstanding premium marque of automaker FCA US LLC. Before the 2014 creation of Fiat Chrysler Automobiles by the merger of Fiat S.p.A. and Chrysler, FCA US LLC was known as Chrysler Group LLC, named after its founder Walter Chrysler. The Chrysler brand was originally a premium luxury position competing with Cadillac, Packard, Cord and Lincoln. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation, led by its top model, the Imperial. After the corporation decided to spin Imperial off as a separate