Plain tobacco packaging an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion. Plain packaging can change people's attitudes towards smoking and may help reduce the prevalence of smoking, including among minors, and increase attempts to quit. Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard
Plain tobacco packaging the introduction of a bill containing provisions for generic cigarette packaging on 25 September 2014. The bill was passed on 17 December 2015. The tobacco industry promptly attacked it in court, but lost its case. This legislation was upheld on 21 January 2016 as constitutional by France’s Constitutional Council. Cigarettes manufactured after 20 May 2016 or sold after 1 January 2017 must be put in plain packaging. The Decree of 16 August 2016 requires that new cigarette and tobacco brands that will be introduced on the Hungarian market after 20 August 2016 has to be in a uniform plain packaging,