Regulation of nicotine marketing products to be sold in plain packaging. Tobacco advertising on radio, television and billboards is illegal. In July 2009, in-store tobacco advertising and displays of tobacco were made illegal – Ireland being the first country in the EU (and third in the world, after Canada and Iceland) to do so. Ireland plans to adopt the Australian model of plain-packaged cigarettes which is due to begin in September 2017. The relevant EU directives banning tobacco advertising apply within the United Kingdom, in addition to UK laws restricting tobacco advertising. The first calls to restrict advertising came in 1962 from the Royal
Plain tobacco packaging regulations to enable standardised packaging of tobacco products came into force on 14 March 2018. Distributors were given six weeks to clear old stock and following this retailers were given a further six weeks to dispose of old stock. As a result, only standardised tobacco packaging was permissible after 6 June 2018. Discussion of the need for standardised packaging (formerly called plain packaging), the passage of the legislation through Parliament, and its subsequent coming into force took six years. In April 2012, following an inquiry by the Māori Affairs Select Committee, Government (on recommendation of the then Associate Minister of