BBC Red Button BBC Red Button BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services. Although initially marketed as
Teletext systems Teletext systems Teletext (or "broadcast teletext") is a television information retrieval service developed in the United Kingdom in the early 1970s. It offers a range of text-based information, typically including national, international and sporting news, weather and TV schedules. Subtitle (or closed captioning) information is also transmitted in the teletext signal, typically on page 888 or 777. A number of similar teletext services were developed in other countries, some of which attempted to address the limitations of the British-developed system, with its simple graphics and fixed page sizes. Teletext was created in the United Kingdom in the early 1970s. Different