O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
The Labyrinth Tour: Live from the O2 The Labyrinth Tour: Live from the O2 The Labyrinth Tour: Live from the O2 is a live and first video album by British singer Leona Lewis and was recorded on 18 June 2010 in London, while Lewis performed at her tour The Labyrinth. It was released on 29 November 2010 with a 10 track live CD, and a Blu-ray version was also released. The recording was broadcast on UK television channel Watch on 3 December 2010. It entered the Official UK Music Video Chart at number 4 on 5 December 2010. It has thus far spent 12 weeks in the