Plain tobacco packaging advocacy groups, including the Canadian Cancer Society. He has since become the Prime Minister and has told his then-Health Minister, Jane Philpott, that he expects her to "Introduce plain packaging requirements for tobacco products, similar to those in Australia and the United Kingdom". In March 2015, a bill similar to the Australian one was established before the Congress of the Republic, since it was intended to regulate the packaging and labeling of tobacco products. The ultimate goal of this Bill was to achieve a total ban on its advertising, promotion and sponsorship. Although the Bill was filed a few months
Tobacco packaging warning messages requires tobacco product packaging to display pictures of the ill effects of smoking, occupying the bottom half of the display area in both front and the back side of the packaging. On March 3, 2016, Department of Health (DOH) secretary Janette Garin started the implementation of Republic Act 10643, requiring tobacco manufacturers to include graphic health warnings on newer cigarette packaging. With the Graphic Health Warning Act implemented, graphic health warnings are used on all newer cigarette packaging, and older packages using text-only warnings are required to be replaced by newer packaging incorporating graphic warnings. The 12 new warnings, showing