Ajax (cleaning product) Ajax (cleaning product) Ajax is a brand of cleaning products of Colgate-Palmolive. Colgate-Palmolive introduced Ajax powdered cleanser in 1947 and was one of the company's first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. The Ajax name was extended to a line of household cleaning products and detergents which enjoyed its greatest success in the 1960s and beginning of the 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce
Mythological king mythological beasts. His archetypical role is usually to protect and serve the people. One mythological archetype is the "good king" (McConnel 1979), also sometimes called the "monarchical hero". The "good king" is often the epic hero who made his world safe for civilization. Two examples that scholars have identified as filling the roles and earning the reputation of "good kings" were King Arthur and Beowulf, above and beyond their legendary and historic lives. Beowulf for example is a mythological king in training in the epic tradition, because he fights "a strenuous battle against the disorganization of the universe." (McConnel 1979:59)