O2 (UK) Telefónica O2 had a long-standing relationship with Arsenal F.C., being their shirt sponsor until the end of the 2005/2006 season. In 2005, a three-year deal was signed that saw Telefónica O2 become the team's exclusive mobile communications partner. O2 were the main sponsor of the Channel 4 reality TV show "Big Brother" from its second series (as BT Cellnet) in 2001 until its fourth series in 2003. They also sponsored the spin-off shows "Celebrity Big Brother 2" in 2002 and "" in 2003. In total O2 sponsored five series of the show. O2 sponsored music festivals, the Wireless Festivals, from
Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities Live at the O2 Arena + Rarities is the third live album by the American rock band Alter Bridge. Recorded on November 24, 2016, at The O2 Arena in London, England during the tour for 2016's "The Last Hero", the album also features a disc of tracks initially released as bonus tracks on special editions of previous studio albums, as well as two previously unreleased songs that were recorded in 2004. It was released by Napalm Records on September 8, 2017. The live portion of "Live at the O2 Arena + Rarities" was