O2 (UK) the England rugby team, and in 2003 launched a mobile video service allowing customers to download or stream video content related to the 2003 Rugby World Cup. The initial deal was signed in 1995, as Cellnet, and then renewed in 2000 as BT Cellnet. In 2005, Telefónica O2 extended their involvement in rugby union, signing a new deal with the England rugby team and the Rugby Football Union, as well as O2 rugbyclass and Premier Rugby Ltd for the English Premiership. Their latest renewal of the sponsorship was in 2016, which will run for five years until September 2021. Additionally,
Loud Tour Live at the O2 peaked at number eighton the UK Music Video Chart and number nine on the Irish Music DVDs Chart. The album was more successful in France where debuted and peaked at number two on the French Music DVD Chart. "Loud Tour Live at the O2" debuted at number 11 on the US "Billboard" Music Video Sales chart which was also its peak. Additionally, it peaked at number eight on the Australian Music DVD Chart. Loud Tour Live at the O2 Loud Tour Live at the O2 is the second live long-form video by Barbadian singer Rihanna. It was released on December