O2 (UK) cent share of Cellnet for £3.15 billion. Cellnet had five million customers at the time of its acquisition. The company was later rebranded as BT Cellnet , and it became a part of BT Wireless, a group of companies owned by BT. BT announced on 3 September 2001 that the BT Wireless business would be spun off from the main group as a newly listed holding company, mmO2 plc, operating under the "O2" brand. Shareholders approved the plan at an extraordinary general meeting on 23 October 2001. BT Cellnet relaunched as "O2" on 18 June 2002, along with other former
O2 Money to recognise "customer service, excellence and innovation" in the UK and Irish payment industry, O2 won the Best New Prepaid Card Product of the Year and Best Prepaid Card Marketing Campaign of the Year awards, receiving judges were particularly impressed with the concept of the card. O2 Money was critically praised at the event, particularly in regard to the high profile, customer-centric campaign used to promote the service for "[blowing] away the cobwebs surrounding payment cards and [lifting] the stigma of prepaid as a product for low-income consumers." Additionally, the judges at the event were thankful to O2 for helping