Walter Diemer accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink. Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one
Pink less than one percent of men. Many of the men surveyed were unable to even identify pink correctly, confusing it with mauve. Pink was also more popular with older people than younger; twenty-five percent of women under twenty-five called pink their least favorite color, compared with only eight percent of women over fifty. Twenty-nine percent of men under the age of twenty-five said pink was their least favorite color, compared with eight percent of men over fifty. In Japan, pink is the color most commonly associated with springtime due to the blooming cherry blossoms. This is different from surveys in