Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
Teletext list of news headlines might appear on page 110; a teletext user would type "110" into the TV's remote control to view this page. The broadcaster constantly sends out pages in sequence. There will typically be a delay of a few seconds from requesting the page and it being broadcast and displayed, the time being entirely dependent in the number of pages being broadcast. More sophisticated receivers use a memory buffer to store some or all of the teletext pages as they are broadcast, allowing instant display from the buffer. This basic architecture separates from other digital information systems, such