Cigarette packets in Australia (20 May 2019). As a result of the enactment of the December 2015 plain tobacco packaging bill, on 1 January 2017 France became the second country in the world, after Australia, and the first in the European Union to require tobacco products to be sold in plain packaging. In March 2015, the House of Commons voted 367–113 in favour of plain cigarette packaging in the United Kingdom. The sale of plain packs is compulsory since 21 May 2017. For cigarette packets, warnings include: With each warning is an accompanying graphic, and detailed information on the back of the packet. In
Plain tobacco packaging font, found plain packs to be significantly less attractive. Additionally, research in which young adults were instructed to use plain cigarette packs and subsequently asked about their feelings towards them confirmed findings that plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packs also increased behaviours such as hiding or covering the pack, smoking less around others, going without cigarettes and increased thinking about quitting. Almost half of the participants reported that plain packs had either increased the above behaviours or reduced consumption. Auction experiments indicated that a likely outcome of plain packaging would be