BBC Design & Engineering BBC Red Button launched in September 1999 as a branding for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service, and is only available via digital television receivers. The service can be accessed via Digital terrestrial television(DTT) (DVB-T), satellite television (DVB-S) and cable television(DVB-C). The "Red Button" branding is no longer used within the BBC own website. In 2004, BBC Technology Ltd, a commercial subsidiary of the BBC who provided technology and broadcast support and services was sold to Siemens IT Solutions and Services (SIS) under
BBC Online the www.bbc.com domain name for $375,000, previously owned by Boston Business Computing, but the price of this purchase was not revealed until 6 years later. As of 2005, "www.bbcnc.org.uk" no longer exists. In 2001, BBC Online was rebranded as BBCi. the website launched on 7 November 2001. The BBCi name was conceived as an umbrella brand for all the BBC's digital interactive services across web, digital teletext, interactive TV and on mobile platforms. The use of letter "i" prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time; according to the BBC, the