Plain tobacco packaging an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion. Plain packaging can change people's attitudes towards smoking and may help reduce the prevalence of smoking, including among minors, and increase attempts to quit. Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard
Plain tobacco packaging regulations to enable standardised packaging of tobacco products came into force on 14 March 2018. Distributors were given six weeks to clear old stock and following this retailers were given a further six weeks to dispose of old stock. As a result, only standardised tobacco packaging was permissible after 6 June 2018. Discussion of the need for standardised packaging (formerly called plain packaging), the passage of the legislation through Parliament, and its subsequent coming into force took six years. In April 2012, following an inquiry by the Māori Affairs Select Committee, Government (on recommendation of the then Associate Minister of