O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Sovereign Communications Sovereign Communications Sovereign Communications, LLC is an American radio broadcasting company which owns 17 radio stations in the Upper Peninsula of Michigan, with offices in Sault Ste. Marie, Michigan. The company is owned and operated by William C. Gleich and Tim Sabean. After their February 2010 purchase of 11 stations from Northern Star Broadcasting, the company holds "something close to a local monopoly" on radio stations in the Sault Ste. Marie region. The transaction was publicly valued at $3,425,000 in cash. Several Northern Star employees (both on-air and in management) lost their jobs as a result of the purchase. As