O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Zeus Technology Zeus Technology Zeus Technology, Ltd. was a software company founded in 1995 and based in Cambridge, England, known for its web server. In July 2011, Zeus Technology was acquired by Riverbed Technology. In March 2015, Riverbed Technology sold the SteelApp business unit to Brocade Communications Systems Zeus Technology was founded in 1995 by Damian Reeves and Adam Twiss while they were undergraduates at Churchill College, University of Cambridge. The company grew rapidly during the excesses of the Dot-com boom. In June 2000 Zeus Technology was nominated one of the top 50 most important privately held companies in the world by