O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
Movistar Fútbol channel became exclusive for the non-residential clients of the platform, as a replica of the contents broadcast by the Movistar Liga de Campeones channel for individuals. Football leagues include: Movistar Fútbol Movistar Fútbol (formerly Canal+ Fútbol and Canal+ Deporte 1) is a Spanish television channel, offered by the digital platform Movistar+. The channel broadcasts football throughout day, but not all of it is live. The channel broadcast mainly European football leagues but also the two main South American leagues. The channel began broadcasting on February 1, 2007, replacing "Canal+ Deporte 1". As of August 1, 2016, the channel was renamed