Tan Chong Motor influence the Malaysian automotive industry through its parts manufacturing division, APM Automotive Holdings Berhad (APM). The 2000s was a decade of diversification in the Tan Chong Motor portfolio. Since its founding, the Tan Chong name had become synonymous with Datsun and Nissan vehicles in Malaysia, but in mid-2003, the company adopted the Renault brand in line with the Renault–Nissan Alliance. A new subsidiary, TC Euro Cars Sdn. Bhd. (TCEC) was created to market, distribute and provide after-sale services for Malaysian-market Renault cars. The Renault brand was handled by Quasar Carriage Sdn. Bhd. prior to the advent of TCEC. Additionally, local
Premier Automotive Group to the Premier Automotive Group. On 18 September 2006, Ford announced the purchase of the Rover marque/brand name from BMW. As part of Ford's initial purchase of Land Rover, Ford had the option to veto the sale of the Rover name by BMW to any other company. BMW originally intended to sell the Rover name to Shanghai Automotive Industry Corporation, but had to wait 90 days to allow Ford time to discuss the deal. Ford decided in the end to buy the name outright. However, Ford did not plan to use the name in production, instead buying it merely to