Mariachi was heavily involved in cultural promotion as a way to create a unified Mexican identity after the end of the Mexican Revolution. One of these efforts was the promotion of mariachi as an international symbol of Mexican identity, first with radio and sound recordings and later with films. Mexico built a nationwide radio broadcasting network in the 1920s such as XEB and XEW, which began broadcasting mariachi music as a media production, rather than as a music for social events. This music was already being modified in part due to the advent of sound recording. For example, most son jaliscense
The Bronx (band) toured North America, followed by a festival performance in the United Kingdom. A second album of mariachi music, "Mariachi El Bronx", was released in August 2011. Several members of the band also appear on the debut EP by Armistice, a Canadian indie pop band consisting of Coeur de pirate and Jay Malinowski. In 2012, Mariachi El Bronx collaborated with rapper Schoolly D for the theme song to Adult Swim's show "Aqua Something You Know Whatever". Mariachi El Bronx currently perform between segments on El Rey Network wrestling programme Lucha Underground. On June 26, 2016, drummer Jorma Vik announced his departure