Plain tobacco packaging Health, Dame Tariana Turia) approved plain packaging in principle, a move that tobacco companies said they would strenuously oppose. From July to October 2012 the Ministry of Health undertook a consultation which attracted over 20,000 submissions (including overseas submissions) from public health groups and also the tobacco industry. In February 2013 Government decided to proceed with legislative change in alignment with Australia. A Bill to require the plain packaging of tobacco products – the Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill – was introduced on 17 December 2013. The Bill had its first reading on 11 February 2014. It was
Tobacco packaging warning messages back of the package, and was expanded in 1994 to include eight messages covering 25% of the front top of the package. In 2000, the Tobacco Products Information Regulations (TPIR) were passed under the Tobacco Act. The regulations introduced a new set of sixteen warnings. Each warning was printed on the front and back of the package, covering 50% of the surface, with a short explanation and a picture illustrating that particular warning, for example: accompanied by a picture of a human lung detailing cancerous growths. Additionally, on the inside of the packaging or, for some packets, on a pull-out