O2 (UK) BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity. In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc. On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7
The Travel Corporation 2015 Ashford Castle, Cong, Ireland was voted world's best hotel by Virtuoso Travel Week and third best world hotel in July 2015 by Travel + Leisure magazine, US. In addition to tour packages, The Travel Corporation owns and operates transportation services in various locations. Transportation brands include: AAT Kings and Atlas Reizen (based in The Netherlands). The Travel Corporation also offers river cruising packages through Uniworld. Uniworld operates river cruises across Europe, Asia and the Middle East on a number of rivers including the Rhine, Main, Danube, and the Seine River. In South Africa, the Group is the largest shareholder