Plain tobacco packaging (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws. Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control
Plain tobacco packaging after the passage of the legislature, the one that has come to be debated in the first presentation in the House of Representatives allows concluding that Colombia is not far from adopting a regulation on the matter. In 2010, the European Commission launched a public consultation on a proposal to revise Directive 2001/37/EC which covers health warnings, limits on toxic constituents, etc., for tobacco products. The consultation included a proposal to require plain packaging. Although Commissioner Dalli has rejected plain packaging as an option, the European Union included in its proposal for a new Tobacco Products Directive, which became applicable