Teletext systems systems existed, but by the end of the decade they converged, with the creation of the World System Teletext (WST). WST remained in use for analogue broadcasts until 2012. The first test transmissions were made by the BBC in 1972–74, with the name "Ceefax" ("see facts"). The Ceefax system went live on 23 September 1974 with thirty pages of information. Due to the adoption of a common teletext standard (WST), the Ceefax system ceased in 1976. The name was retained for the service itself, that continued after that year using the WST standard. "ORACLE" was first broadcast on the ITV
Teletext hardware that could download pages of up-to-date news, reports, facts and figures targeting U.K. agriculture. The original idea was the brainchild of Philips (CAL) Laboratories in 1970. In 1971, CAL engineer John Adams created a design and proposal for UK broadcasters. His configuration contained all the fundamental elements of classic Teletext including pages of 24 rows with 40 characters each, page selection, sub pages of information and vertical blanking interval data transmission. A major objective for Adams during the concept development stage was to make Teletext affordable to the home user. In reality, there was no scope to make an