Teletext now known as Ceefax ("see facts", the departmental stationery used the "Cx" logo), on various news shows. The Independent Television Authority (ITA) announced their own service in 1973, known as ORACLE (Optional Reception of Announcements by Coded Line Electronics). Not to be outdone, the GPO immediately announced a 1200/75 baud videotext service under the name Prestel. The first teletext test transmissions were made by Ceefax in 1973. After proliferation of the BBC system in the UK, it was adopted in Europe and standardised as World System Teletext (WST). The World Wide Web began to take over some of the functions
World System Teletext service and for a very short time by NBC in the mid-1980s. However, NABTS never became as successful as WST in the American continent, since NABTS was a more advanced technology, which required a much more complicated and expensive decoder (even though it had improved graphics capability over WST). World System Teletext World System Teletext (or WST) is the name of a standard for encoding and displaying teletext information, which is used as the standard for teletext throughout Europe today. WST originally stems from the UK standard developed by the BBC and the UK Independent Broadcasting Authority in 1974 for