Wheelie bike of motorcycles customized in the Bobber or Chopper style. Inspired, he designed a mass-production bike for the youth market as "Project J-38", and the result was introduced to the public as the Schwinn "Sting-Ray" in 1963. Sales were initially slow, but eventually took off. By 1965, several other American and foreign manufacturers were offering their own version of the Sting-Ray. BMX bikes began to supersede wheelie bikes in the 1970s, though Schwinn continued to offer them until 1982 and Raleigh until 1984. Original wheelie bikes are popular collectors' items now, and some manufacturers have reintroduced updated versions. The seating position
Nishiki (bicycle company) name. In 1989, Cohen sold the Kuwahara name back to the Japanese parent company. In 1992, Cohen returned to the bicycle industry to assist the Gary Fisher bike brand — 18 months later brokering the acquisition of Gary Fisher Mountain Bikes by Trek Bicycle Corporation. Cohen later worked as a consultant in the bicycle industry for several companies, including Rotor Componentes of Spain, and subsequently retired from Lomita, California to Colorado where he and his wife, Kay (Kay Piercy Guithues Cohen) catalogued his collection of bicycling memorabilia and maintained his website, "HowieBikeMan.com." When Howie Cohen died on July 11, 2013,