University of Portsmouth named the UK's most affordable city for students in the Natwest Student Living Index 2016. On Friday 4 May 2018, the University of Portsmouth was revealed as the main shirt sponsor of Portsmouth F.C. for the 2018-19, 2019-20 and 2020-21 seasons. The history of the university dates to 1908, when the Park building opened as a Municipal college and public library. The focus was on chemistry and engineering. The roots of the University can be traced back even further to the Portsmouth and Gosport School of Science and the Arts. Shortly after in the year of 1911 a Student Union
Effective frequency of various theories and models of advertising. Effective frequency In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this word means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency. There are several definitions of effective frequency. The following are some key examples: In 1879–80, Hermann Ebbinghaus conducted research on higher