International English the sphere of influence of English-speaking countries. Here English may serve as a useful lingua franca between ethnic and language groups. Higher education, the legislature and judiciary, national commerce, and so on, may all be carried out predominantly in English. The "expanding circle" refers to those countries where English has no official role, but is nonetheless important for certain functions, e.g. international business and tourism. By the twenty-first century, non-native English speakers have come to outnumber native speakers by a factor of three, according to the British Council. Darius Degher, a professor at Malmö University in Sweden, uses the term
Political communication or "image". Reflecting on the relationship between political communication and contemporary agenda-building, Vian Bakir defines Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent, that utilises social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment, to inform effectively what should be communicated – encompassing its detail and overall direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and creating strategic alliances and an enabling environment for government policies – both at home and abroad'. There are many academic departments and