E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Country Road around the same time. During 2015, Country Road launched its homewares range in most David Jones stores across Australia. In 2016, Country Road launched sunglasses for women and purchased leading Australian menswear brand Politix. In October 2017, Country Road launched personalisation service for online orders. Country Road Country Road is a middle market clothing retailer located in Australia, New Zealand and South Africa. South African company Woolworths Holdings Limited is the ultimate parent company of Country Road, whose offer of $17/share was accepted on 4 September 2014. The brand has a customer loyalty program which enables members to receive special