Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Powell's Books color-coded rooms and over 3,500 different sections. The inventory for its retail and online sales is over four million new, used, rare, and out-of-print books. Powell's buys around 3,000 used books a day. Powell's was founded by Walter Powell in 1971. His son, Michael Powell, had started a bookstore in Chicago, Illinois, in 1970 which specialized in used, rare, and discounted books, primarily of an academic and scholarly nature. In 1979, Michael Powell joined his father in Portland, right after his father's store was not offered a lease renewal; within a year, they found the location that became its current