Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Somalis alcohol is not served, nothing that died on its own is eaten, and no blood is incorporated. Breakfast ("quraac") is an important meal for Somalis, some drink tea ("shahie or shaah)" others coffee ("qaxwa or bun"). The tea is often in the form of "haleeb shai" (Yemeni milk tea) in the north. The main dish is typically a pancake-like bread ("canjeero" or "canjeelo") similar to Ethiopian injera, but smaller and thinner, or "muufo" a Somali flat bread traditionally baked on a clay oven. These breads might also be eaten with a stew ("maraqe") or soup at lunch or dinner. "Qado"