Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Baby What You Want Me to Do Baby What You Want Me to Do "Baby What You Want Me to Do" (sometimes called "You Got Me Running" or "You Got Me Runnin'") is a blues song that was written and recorded by Jimmy Reed in 1959. It was a record chart hit for Reed and, as with several of his songs, it has appeal across popular music genres, with numerous recordings by a variety of musical artists. "Baby What You Want Me to Do" is a mid-tempo blues shuffle in the key of E that features "Reed's unique, lazy loping style of vocals, guitar and harmonica." In