Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Baby What You Want Me to Do number 37 in the "Billboard" Hot 100 in 1960. In 2004, Reed's song was inducted into the Blues Foundation Hall of Fame in the "Classic of Blues Recordings" category. According to Koda, "Baby What You Want Me to Do" "was already a barroom staple of blues, country, and rock & roll bands by the early '60s" and has spawned versions by a variety of blues, R&B, and rock artists. The song continues to be performed and recorded, making it perhaps the most covered of Reed's songs. Some of these include: Baby What You Want Me to Do "Baby What You