Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Bread (album) equating "bread" to money. Side One Side Two Album - Billboard (North America) Singles - Billboard (North America) Bread (album) Bread is the self-titled debut album by soft rock band Bread, released in 1969. "Bread" peaked at #127 on the "Billboard" Pop Albums chart. The re-recorded track "It Don't Matter to Me" was issued as a single after the release of Bread's second album, "On the Waters", and the #1 success of "Make It with You" in the summer of 1970. "It Don't Matter to Me" peaked at #2 and #10 on "Billboard"'s Adult Contemporary and Pop Singles charts, respectively.