Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
Unusual types of gramophone records with the usual address and greeting space on one side and an illustration on the other. The illustration was overlaid with a transparent plastic material into which the grooving was impressed. The recording was usually musical as the name implies. They typically played at 45 RPM. It was recommended to not write on them with a ball point pen, an invention which was just coming into common use at that time. Laminated cardboard records have been produced as integral promotional novelties on packaging, most notably on the backs of cereal boxes in the late 1960s and early 1970s. Beginning in