Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Go Where You Wanna Go Go Where You Wanna Go "Go Where You Wanna Go" is a 1965 song written by John Phillips. It was originally recorded by The Mamas & the Papas on their LP "If You Can Believe Your Eyes and Ears" and given limited release as a single. However, the record was withdrawn and its B-side reassigned to "California Dreamin'." "Go Where You Wanna Go" was later made into a hit by The 5th Dimension. P.F. Sloan played guitar on the song. John Phillips said that he wrote it about Michelle Phillips' affair with Russ Titelman, a songwriter and record producer. The