Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lunch a cafeteria where lunch is served. In Mexico, lunch ("Comida") is usually the main meal of the day and normally takes place between 2:00pm and 4:00pm. It usually includes three or four courses: the first is an entrée of rice, noodles or pasta, but also may include a soup or salad. The second consists of a main dish, called a "guisado", served with one or two side dishes such as refried beans, cooked vegetables, rice or salad. The main dish is accompanied by tortillas or a bread called "bolillo". The third course is a combination of a traditional dessert or