Que Sera, Sera (Whatever Will Be, Will Be) Que Sera, Sera (Whatever Will Be, Will Be) "Que Será, Será (Whatever Will Be, Will Be)", first published in 1956, is a popular song written by the songwriting team of Jay Livingston and Ray Evans. The song was introduced in the Alfred Hitchcock film "The Man Who Knew Too Much" (1956), starring Doris Day and James Stewart in the lead roles. Day's recording of the song for Columbia Records (catalog number 40704) made it to number two on the "Billboard" Hot 100 and number one in the UK Singles Chart. From 1968 to 1973, it was the theme song for
Sera (company) product quality. "sera vipan" flakes, the company's flagship food, was introduced in 1972. The company focus broadened to include the aquarium hobby as a whole and throughout the decade they developed water conditioners, such as "sera aqutan" and "sera morena"; aquatic plant fertilizers, such as "sera florena"; and aquarium fish medications, such as "sera costapur" and "sera baktopur". A series of water testing kits was also developed. Towards the end of the 1970s, sera turned to the garden pond sector and developed a complete range of pond care products. Turtle and other reptile products were added at this time. Throughout