Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Maplin (retailer) Maplin (retailer) Maplin Electronics, trading as Maplin, was a retailer of electronic goods in the United Kingdom and Ireland. In June 2017, there were 217 Maplin stores. The company also operated an extensive online, telephone and mail order service. On 28 February 2018, Maplin went into administration, placing 2,500 jobs at risk, and on 25 June 2018 all Maplin stores ceased trading. In August 2018, Peter Jones purchased the Maplin name and is making a Maplin themed website to open soon as an online only shop. Maplin Electronic Supplies was established in 1972 as a mail order business by Roger