Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Insight Online Insight Online Insight Online is a New Zealand-based online marketing agency that provides search engine marketing (SEM), search engine optimization (SEO) and Google Analytics services. The company has offices based in Auckland, New Zealand and has been running since 2012. Insight Online was founded by Kim Voon who had previously worked as a consultant at SureFire Search, an award winning search marketing company. Prior to that, Kim worked for just over two years as an online marketing analyst at Westpac Bank Corporation and also worked at Lyolds TSB and BP in London, UK. The company's services are based on a