Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Onoff (retailer) of consumer electronics chain Expert announced they would buy 30 of the total 67 stores and the central warehouse. From 1 August 2011, these stores became part of the Expert chain. Expert estimated with this takeover they would have a market share in Sweden of about 12-13 percent. The Swedish Expert chain filed for bankruptcy on 18 September 2012. Onoff (retailer) Onoff (originally named Telecall) was a Swedish retail chain selling consumer electronics and major appliances. Founded in 1971, and later expanding into Finland and Estonia, the Swedish parent business went bankrupt in 2011, with some stores being purchased by