Fifteen Melbourne Fifteen Melbourne Fifteen restaurant and its associated charity was a concept originally created by British chef Jamie Oliver in London in 2002 when he realised he could use his skills and energy to offer disadvantaged and marginalised young people with tough backgrounds an opportunity to train to be chefs. Oliver founded the original Fifteen restaurant in London and put young people at its heart. Since 2002 two further restaurants opened in Amsterdam and Cornwall. Melbourne, Australia was the fourth restaurant in the Fifteen ‘family'. On 8 June 2008, the offices of Fifteen Melbourne was burned in a fire lit by
Jamie Oliver every year, although neither J. Sainsbury nor Oliver has ever discussed the exact figure. By 2004, the company had made 65 advertisements with him, but the arrangement was not without controversy. Oliver was reported to have admitted that he does not use supermarkets. He criticised Sainsbury's CEO Justin King when Oliver slammed the "junk" sold by supermarkets that ends up in the lunchboxes of millions of children. King reportedly hit back, saying: "Dictating to people—or unleashing an expletive-filled tirade—is not the way to get engagement." In July 2011, after eleven years, the partnership between Oliver and Sainsbury's ended. The final