Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Breaking news of events which occurred months before, even when criminal trial coverage which may deserve the breaking news tag was not occurring and no new information has developed. In June 2013, Fox affiliate WDRB in Louisville, Kentucky gained notice in the television industry for a promo that criticized the broad and constant use of the "breaking news" term, explaining that it has been overused as a "marketing ploy" by other news-producing stations, who tend to apply the term to stories that are low in urgency and/or relevance. To coincide with the promo, on its website, WDRB posted "Contracts" with its viewers