Jaws (franchise) about a great white shark terrorizing a beach resort. After various revisions and rewrites, Benchley delivered his final draft in January 1973. The title was not decided until shortly before the book went to print. Benchley says that he had spent months thinking of titles, many of which he calls "pretentious" such as "The Stillness in the Water" and "Leviathan Rising". Benchley regarded other ideas, such as "The Jaws of Death" and "The Jaws of Leviathan", as "melodramatic, weird, or pretentious." According to Benchley, the novel still did not have a title until twenty minutes before production of the book.
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of