Seismic intensity scales Seismic intensity scales Seismic intensity scales categorize the intensity or severity of ground shaking (quaking) at a given location, such as resulting from an earthquake. They are distinguished from seismic magnitude scales, which measure the magnitude or overall strength of an earthquake. Intensity scales are based on the observed effects of the shaking, such as the degree to which people or animals were alarmed, and the extent and severity of damage to different kinds of structures or natural features. The maximal intensity observed, and the extent of the area where shaking was felt (see isosiesmal map, below), can be used
The Superstar Effect The Superstar Effect The Superstar Effect or "Tiger Woods effect" refers to the change in performance caused by the presence of a highly ranked player - a superstar - in a rank-order competition. The phenomenon was first described in a study titled ""Quitters Never Win: The (Adverse) Incentive Effects of Competing with Superstars"" by Jennifer Brown, which examined the performance of golfers at events with and without Tiger Woods. In contradiction to what intuition would suggest (namely that increased rivalry encourages better performance), Brown finds that the presence of a superstar is in fact associated with reduced competitor’s efforts in