Seventy Two Changes the Fall 2010 collection of the brand at SoHo Showroom in Manhattan. In the same month, the brand opened its first boutique at Times Square in Shanghai, China, and it was sold in over 30 stores in North America and Asia. Seventy Two Changes sales have expanded from $100 million in 2009 to a predicted $400 million in 2010. In the following year, Tsai's contract with Truth and Pride ended, but Tsai had no intention to renew the agreement. Due to the differences in vision between shareholders of mainland China and United States, Tsai chose to quit the business and
Seventy Two Changes Seventy Two Changes Seventy Two Changes was a fashion brand by Ken Erman, the founder of New York-based fashion company Truth and Pride, and Taiwanese singer Jolin Tsai. The brand was founded in 2009 in New York City, United States and manufactured apparel and fashion accessories. The brand has been closed down in 2011 due to the differences in vision between shareholders in mainland China and United States. As CEO and founder of New York-based fashion company Truth and Pride, Ken Erman continued to evolve and expand global reach through his collaboration with Taiwanese singer Jolin Tsai. Erman grew up