Life in a Day (2011 film) part of the "elite" and to show the intricacy and strangeness of the seemingly mundane." Macdonald began his "Around the world in 80,000 clips" article in "The Guardian" by posing the questions, ""What do you love? What do you fear? What's in your pocket?"" and explaining that "one day last summer, I asked ordinary people around the world to answer those three questions and spend a day filming their lives." The 80,000 individual clips received amounted to 4,500 hours of electronic footage. Macdonald explained that about 75% of the film's content came from people contacted through YouTube, traditional advertising, TV
Life in a Day (2011 film) paid. However, in the case of "Life in a Day", the labour undertaken by YouTube users to shoot the content used in film was not compensated, even though the film was screened in traditional cinema venues for a profit. In October 2011, BBC News announced that "Britain in a Day" would be funded by BBC Learning as part of BBC's "Cultural Olympiad," with the "Britain in a Day" YouTube channel accepting video contributions from the public about their lives on a specific day: 12 November 2011. Scott oversaw the project with executive producer Macdonald (both from "Life in a Day")