Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Global Brands Group Global Brands Group Global Brands Group Holding Limited (Chinese: 利標品牌有限公司) is a branded apparel, footwear and fashion accessories company. It designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories on a global scale. The company sells branded products under Kids, Men's and Women's Fashion, and Footwear and Accessories verticals. The products are sold across multiple geographies and through various distribution channels, including department stores, hypermarkets/clubs, off-price retailers, independent chains, specialty retailers and e-commerce. While Global Brands' business is primarily wholesale, the Group also makes strategic investment in