Where do you want to go today? New York Times" as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”. The slogan is used on some Australian commercials. Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described
Where You Want to Be to generic teenage angst." Phares called "Where You Want to Be" "definitely a solid album ... but crafting something a little more unique would take Taking Back Sunday's music that much farther." On "Chart Attack", despite the album's being "overwrought" its "quality songwriting and some killer arrangements conceal "Where You Want to Be"s occasional off-the-chart cheese readings." Although "Drowned in Sound" writer Mat Hocking expected the album to be one of the "grittiest, most emotionally driving punk-pop records of the year," it turned out to be "an album that's playing it far too safe: melodies rise and fall, soaring and