Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Sindy sent a promotional 45rpm gramophone record to introduce the doll, which included Pedigree's marketing text below. Sindy is the free, swinging girl that every little girl longs to be. Sindy has sports clothes, glamour clothes, everyday clothes — a dog, skates, a gramophone — everything... Every genuine Sindy outfit is a child's dream come true. Each one is designed for today's fashionable young women by today's leading women designers. They are authentic miniature replicas of the latest adult clothes. Pedigree Toys' market research was correct – Sindy's "girl next door" look made her more popular than Barbie in Britain. Sindy's