Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Scion of Ikshvaku now the primary target of pre-launch marketing activities for potential blockbusters. What really matters, though, is what will follow in weeks 2 through 20." Controversy erupted when Westland filed a case against online retailer Flipkart, alleging that the company had violated IT Act by selling the book on their website, since they had signed an exclusive deal with Amazon. The case was sub judice under the Delhi High Court, and they declined to pass a restraint order on the sales of the book at Flipkart. Instead they asked the company to provide their responses by August 4, 2015. Rasul Ballay