Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
CREST (securities depository) published by Euroclear. Supplemented by CREST rules and conditions in the "Crest Reference Manual", June 2009 CREST (securities depository) CREST is a UK-based central securities depository that holds UK equities and UK gilts, as well as Irish equities and other international securities. It was named after its securities settlement system, CREST, and has been owned and operated by Euroclear since 2002. The name CREST is an acronym. It stands for "Certificateless Registry for Electronic Share Transfer". CREST allows shareholders and bondholders to hold assets in a dematerialised, i.e. electronic form, rather than holding physical share certificates. CREST also serves a