BBC was followed by the Government's acceptance of the recommendation made by the Crawford Committee (1925–26) that the British Broadcasting Company be replaced by a non-commercial, Crown-chartered organisation: the British Broadcasting Corporation. The British Broadcasting Corporation came into existence on 1 January 1927, and Reith – newly knighted – was appointed its first Director General. To represent its purpose and (stated) values, the new corporation adopted the coat of arms, including the motto "Nation shall speak peace unto Nation". British radio audiences had little choice apart from the upscale programming of the BBC. Reith, an intensely moralistic executive, was in full
Deer Lake First Nation Nation and North Spirit Lake First Nation. The three reserves speak a unique dialect of the Anishinaabe language that combines elements of Beren's River Ojibway (as spoken in nearby Pikangikum and Poplar Hill) and Severn Ojibway (Oji-Cree) as spoken at Island Lake in Manitoba. In the local language, the people of Deer Lake call themselves Anishinawbe. In English "Oji-Cree" is becoming the most popular self-designation, while "Cree" remains popular as well. "Ojibway" is rarely used except to refer to the Native people to the south. Indian and Northern Affairs Canada data from 2001 reported that 68% of Deer Lakers learned