Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Sleep Country Canada other online-only competitors such as the newly acquired Endy Sleep. In November 2018, Sleep Country acquired mattress-in-a-box company Endy Sleep, which will continue to operate separately. Sleep Country supports numerous charities and community initiatives across Canada. Some of the programs in which they are involved include: Sleep Country Canada Sleep Country Canada Holdings Inc. is a Canadian mattress retailer, with over 260 stores operating in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island and Nova Scotia. The company was ranked one of the top 50 companies to work for in Canada by "the Globe and Mail".