Quick-Step Floors team signed Davide Martinelli for the 2016 and 2017 seasons. On the second rest day of the 2014 Tour de France the team announced a change to one of their main sponsors from 2015 onwards for 3 season. Omega Pharma will be exchanged for one of its subsidiaries, Etixx, giving a new team name: Etixx–Quick-Step. Etixx is a brand of supplements and nutrition products by Omega Pharma (the previous title sponsor), while Quick-Step is a manufacturer of laminate flooring. On the eve of the 2015 Tour of Flanders Quickstep confirmed their sponsorship of the team would be extended to the
Christmas in July "The Sorrows of Young Werther". Christmas features in the book, but July does not. In 1935, the National Recreation Association's journal "Recreation" described what a Christmas in July was like at a girl's camp, writing that "all mystery and wonder surround this annual event." The term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy "Christmas in July" in 1940, written and directed by Preston Sturges. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbors,