Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
International School of Protocol and Diplomacy Awareness, Media Relations, Strategic Communication and Cross Cultural Communication. International School of Protocol and Diplomacy ISPD Group is an organisation born out of the need for an academic institution that prepares and certifies professionals in the fields of International Procedures, Corporate & Soft Diplomacy, Business Protocol, Security and Cross Cultural Intelligence. Since 2008, ISPD has grown into a company which currently owns 6 brands: Innovation in Diplomacy, Protocol and Diplomacy, Security & Governance, Impact, Certification & Licenses and Skills. Each brand was developed to deliver a value to a specific audience in the most accurate way possible. The company's headquarters