Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Bost's Bread cake lines were transferred to other plants within the company. In the early 90's the formulas or recipes, intellectual property, as well as some hardware of Bost's Bread were sold to Waldensian Bakeries, owned by the Rostan family, longtime bakers of rival Sunbeam Bread. That company was sold in 1995 to the Flowers Baking Company which sold Bost's Bread alongside its products for a few years before phasing out the brand around the year 2000. Bost's Bread Bost's Bread was a brand of baked bread distributed in the Western Carolinas, Virginia and Tennessee. Bakers in the eastern parts of the