Blood type namely group A, group B, and group C. He defined that group A blood agglutinates with group B, but never with its own type. Similarly, group B blood agglutinates with group A. Group C blood is different in that it agglutinates with both A and B. This was the discovery of blood groups for which Landsteiner was awarded the Nobel Prize in Physiology or Medicine in 1930. (C was later renamed to O after the German "Ohne", meaning without, or zero, or null.) The group AB was discovered a year later by Landsteiner's students Adriano Sturli, and Alfred von Decastello.
Blood type personality theory methodology of his conclusions was unclear. Because of this, he was heavily criticized by the Japanese psychological community, although his books remain popular. His son, Toshitaka Nomi, continued to promote the theory with a series of books and by running the Institute of Blood Type Humanics. He later established the Human Science ABO Center for further research and publication in 2004. Some researchers believe blood types are associated with personality traits. Many medical surveys have been conducted, such as those for hormone secretion traits (DBH, COMT, MAO etc.), or the blood-type antigens in neurons, or the antigens expressed on surfaces