Rdio an "expanded" experience incorporating this IP in late 2016. On April 2, 2013 Rdio launched Vdio, a movie and television show streaming service. Vdio was set up similarly to Rdio but adopted a pay-per-view model. The service focused on newly released titles from major Hollywood studios like Disney, Fox, Universal Studios, and Warner Bros. Current Rdio subscribers were given US$25 in credit to spend on Vdio. Vdio was shut down on December 27, 2013. In 2013, "Entertainment Weekly" compared a number of music services and judged Rdio the best, grading it "A" and writing that it had "by far the
Corporate branding Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate