WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
Flipkart (smartphones), Smartbuy (electronics accessories, effectively replacing Digiflip), and MarQ (for large appliances, although its launch was faced with a trademark dispute with an existing company, Marc Enterprises). On 13 September 2014, a Flipkart delivery boy allegedly molested a housemaid in Hyderabad. The house maid's employer has been fighting against Flipkart for justice on this issue, and also for making offline delivery services safe. On 6 October 2014 Flipkart launched a promotion called 'Big Billion Day' with the intention to increase the popularity of their website by targeting a billion sales in 1 day. This, even though Flipkart achieved the target,