E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Active in Style Active in Style Active in Style is a British retailer, which operates in the athleisure market. They specialise in activewear and leisurewear. Caroline Lucey founded the online retailer in 2013, which predominantly provides activewear and leisurewear into the UK market. Since its foundation in 2013, the retailer has expanded its activewear brands to include Vie Active, Pilot Athletic, Nimble & Running Bare, while also offering more mainstream brands such as Under Armour, Adidas and Ted Baker. Caroline Lucey founded Active in Style in January 2013, but previously operated in the PR industry. The brand began as the UK's first major