Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Byte (retailer) been seen in the UK for over 15 years. Byte was officially relaunched as an on-line retailer (www.byte.co.uk) in January 2015 with a range of high quality Apple Certified accessories, and consumer electronics. Byte (retailer) Byte [Computer Superstores Ltd] was a retail venture of Specialist Computer Holdings Ltd in the United Kingdom which from 1993 sold primarily computer hardware, software and accessories in large stores on retail parks, (similar to PC World). The company was acquired by PC World in 1998 who re-branded or closed each store - leaving the Byte name to no longer exist. In April 2012, a