The Independent "The Independent" sponsors the Longford Prize, in memory of Lord Longford. The "Independent on Sunday" was the Sunday sister newspaper of "The Independent". It ceased to exist in 2016, the last edition being published on 20 March; the daily paper ceasing print publication six days later. In October 2010, the "i", a compact sister newspaper, was launched. The "i" is a separate newspaper but uses some of the same material. It was later sold to regional newspaper company Johnston Press, becoming that publisher's flagship national newspaper. The "i"s online presence, "i100", was restyled as "indy100" and retained by Independent News
Daily Herald (UK newspaper) commissioned from market researcher Mark Abrams, whose conclusions suggested reasons why the "Herald" was in decline, it was reborn as "The Sun" in 1964 under editor Sydney Jacobson. Roy Greenslade, though, has suggested that the "Daily Herald" was, in fact, losing readers to its own stable mate, the "Daily Mirror", rather than because of social changes. By 1969 the original "Sun" had fewer readers than the "Herald" at the end of its existence. The newspaper was sold to Rupert Murdoch's News Limited (the holding group for all of his interests at the time), and its format and (eventually) its politics