Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
The Ploughman's Lunch The Ploughman's Lunch The Ploughman's Lunch is a 1983 British drama film written by Ian McEwan and directed by Richard Eyre which features Jonathan Pryce, Tim Curry, and Rosemary Harris. The film looks at the media world in Margaret Thatcher's Britain during the time of the Falklands War. It was a part of Channel 4's "Film on Four" strand, enjoying a successful and critically lauded theatrical release prior to its television screenings. James Penfield (Pryce) is an ambitious London-based BBC radio reporter, from humble origins but Oxford-educated. He is commissioned to write a book on the Suez Crisis and undertakes