Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Rox Jewellers (retailer) Rox Jewellers (retailer) ROX - Diamonds & Thrills is a British jewellers specialising in diamonds and luxury watches. ROX were crowned Retailer of the Year at the Scottish Fashion Awards. in 2011, as well as Independent Jeweller of the Year at the UK Jewellery Awards 2011. Established in 2002 by Kyron Keogh and Grant Mitchell with their first store in Argyll Arcade, Glasgow stocking brands such as Hublot and Audemars Piguet. ROX currently operate six stores in Scotland and England including Edinburgh, Aberdeen, Newcastle and Leeds. With a 27% increase in online sales, the company was on target to exceed