Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Where You Want to Be enough songs for a second album. The band initially dismissed a number of songs, since the material wasn't "taking us anyplace new. We really wanted to grow musically with this [new album]." They pushed themselves, trying to write the best songs they could. According to Mascherino, the group "didn’t spend as much time playing together in order to do exactly what we wanted to because some of us were new." After a September–November 2003 co-headlining tour with Saves the Day, according to Rubano, the group had "about 45 minutes to rest" before starting work on "Where You Want to Be".