Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Late Lunch Live Late Lunch Live Late Lunch Live was an Irish afternoon television show on TV3. It premiered live on 30 September 2013 airing every Monday to Friday from 14:00. By 2014 the show was moved to a new timeslot of 15:30 to 16:30. The program features news and weather updates, showbiz, fashion, beauty, food, health and lifestyle. Its in-studio presenters are Lucy Kennedy, Martin King and previously reporter Claire Solan took part in the show. As part of the revamp of TV3's Daytime schedule due to falling audience figures an extended version of "Ireland AM" and Late Lunch Live replace The