Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Let's Do Lunch with Gino & Mel therefore there were no audience options, so Gino cooked set dishes instead. Let's Do Christmas with Gino & Mel was a Christmas spin-off of "Let's Do Lunch", which aired on ITV from 2012 until 2014. The series showed viewers how to cook easy meals during the Christmas period. Much like the regular series, "Let's Do Christmas" was hosted by D'Acampo and Sykes, along with a celebrity guest appearing in each episode. This, unlike the main series was pre-recorded and not broadcast LIVE. There were several changes made to the studio set and format such as Christmas decorations that appear on