Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
The Winner Records to offer well-recorded and pressed gramophone records at a budget price. Winner records, with black or red labels, were mostly of a popular music type, although they included some items of musical distinction, such as early recordings by John Barbirolli, then a child-prodigy performer on the violoncello, and nearly all of the discography of Marie Novello, one of the last students of Theodor Leschetizky. In the early 1920s the company introduced a higher-quality series, Velvet Face Records, so called because the material of which they were made was allegedly smoother than that used by other manufacturers. These had green labels,