Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Unusual types of gramophone records Ten-inch children's records were made as well, but the 7-inch size was more compatible with small hands. The 7-inch size was also used for flexi discs which were popular in Japan where they were known as sound-sheets and were often in traditional round format. In other areas, flexi discs were usually square and often included in a magazine (see Unusual materials and uses below). Numerous unusual diameters have been produced since the early 1900s ranging from 2 to 19.7 inches. Oddly shaped discs were also produced (see Unusually shaped discs below). The most common rotational speeds for gramophone records are