Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Fortune Brands wine operations for $885 million USD, a transaction that added of vineyards, several major brands such as Clos du Bois, and 2.6 million cases per year of "super-premium" class wine production. After the other product lines were sold and spun off, the remaining spirits business became Beam Inc.. Fortune Brands Fortune Brands was a holding company founded in 1969 as American Brands and later renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois, in the United States. The company historically had a significant diversity of products. It announced on December 8, 2010, that it