Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Social seating Ticketmaster. In 2011 the company expanded its service to allow users to tag where they are sitting at events and to share that information with their Facebook friends so that they can pick seats close to where they are sitting. In 2012 Ticketmaster took this a step further by adding a new app which can recommend nearby concerts based on what artists a user listens to based on what they are listening to on services such as Spotify and Rdio. Despite the added social benefits that social seating can provide, such as networking, meeting new people, etc., there have been