Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Books in Canada wife of Adrian Stein, edited the journal. The Steins converted "Books in Canada" to a new format. Henighan suggests that it became more selective about what it chose to review, ignoring important works in favor of obscure academic books and lengthy opinion columns. Circulation dropped sharply. Early in 2000 the journal suspended publication. In 2001 Adrian Stein made a deal with Amazon.com, an online book retailer, which generated some controversy. Stein sold Amazon the electronic rights to old reviews, while Amazon provided cash and advertising to the journal, which resumed publishing in July 2001. With the new Amazon arrangement, print