Moto E (1st generation) market of India; Magnus Ahlqvist, vice president of Motorola's EMEA division, estimated that between 65 and 70% of users in India still used feature phones. In February 2014, Motorola had partnered with the online retailer Flipkart to be the exclusive retailer of the Moto G in India, marking its first release in the country since 2012. The website's original stock of 20,000 units sold out within hours, and it sold 247,000 Moto G units in just two months, ranking as the 12th highest-selling smartphone in the country for the first quarter of 2014. Trischler noted that durability was a key
Moto E (1st generation) of the Indian release of the Moto G, and crashed the website of Flipkart—the online retailer marketing the device in the country. The Moto E was succeeded by the Moto E (2nd generation) in February 2015. The Moto E was designed to specifically compete against feature phones in emerging markets; according to Charlie Tritschler, Motorola's senior vice-president of products, the Moto E's goal is to "end the feature phone", and the device is primarily targeted towards "people who have been on the edge for a while but just didn’t think they could afford a smartphone." The Moto E carries on