Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Unleavened bread Unleavened bread Unleavened bread is any of a wide variety of breads which are not prepared with raising agents such as yeast. Unleavened breads are generally flat breads; however, not all flat breads are unleavened. Unleavened breads, such as the tortilla and roti, are staple foods in Central America and South Asia, respectively. Unleavened breads have symbolic importance in Judaism and Christianity. Jews consume unleavened breads such as matzo during Passover - various traditions explain this usage. Unleavened bread also features in some Western Christian liturgies during the Eucharist, a rite derived from the Last Supper when Jesus broke bread,