What The--?! works that spoof some of their all-time greatest successes. For example, in issue #2, Byrne creates a tale pitting his work on the Fantastic Four franchise against his work with Superman. The issue goes so far as to have the Lex Luthor character complain about the changes Byrne made to the Superman legend after DC Comics' "Crisis on Infinite Earths". Though it carried the Marvel Comics label on the front left corner, "What The--?!" touted itself as being published by "Marble Comics". "What The--?!" parodied Marvel institutions such as the legendary Marvel Comics fan mail page, with staged articles called
Fantastic (comics) Fantastic (comics) Fantastic was a weekly British comic book magazine published by Odhams Press under the Power Comics imprint. It first appeared on 18 February 1967, and with its 52nd issue on 10 February 1968 it merged with its sister title "Terrific". The 89th and final issue of "Fantastic" appeared on 7 September 1968, after which it was merged into "Smash!". "Fantastic" was different from the earlier Power Comics such as "Smash!" and "Pow!", which were essentially traditional "Beano"-style British comic papers supplemented by a small amount of material reprinted from Marvel Comics. In contrast, "Fantastic" (and later "Terrific" as