Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
The Iconic The Iconic The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer. The company was launched in 2011 and is one of Australia’s largest fashion, sportswear and kidswear destinations. Since its launch date, the brand has become an Australian online fashion retailer which stocks over 1000 brands and 60,000 items, including Australian labels Sass & Bide, Camilla and Marc and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein and Adidas. THE ICONIC has its warehouse located in Sydney. The Iconic was launched in 2011 by the co-founders Adam Jacobs, Finn Age Hansel, Cameran