Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Light Lunch Light Lunch Light Lunch (later Late Lunch) was a Channel 4 lunch-time comedy chatshow broadcast on weekdays at 12:30 between 24 March 1997 and 27 February 1998 and then move to weeknights at 6:00 PM between 31 March 1998 and 5 March 1999. It was hosted by Mel and Sue. The show was a huge success initially but audience figures declined slowly eventually resulting in low viewer figures and was deemed "unsatisfactory" by Channel 4. The show was structured around the making and eating of a luncheon. The main part of the meal would be prepared by a guest chef,