Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Savers (UK retailer) Savers (UK retailer) Savers Health & Beauty (founded in 1988 as Savers Drugstores) is a discount chain of over 340 stores based in the United Kingdom, retailing a variety of health, beauty, household goods, medicines, and fragrances. They operate with an active selling scheme known as SAS (Savers Active Selling) where products are offered to the customer at generally cheaper prices than the usual. The company gradually expanded throughout the 1990s, before acquiring the one hundred strong Supersave chain of drugstores from GHEA. The company grew to 176 stores before being sold to A.S. Watson, the retail and manufacturing arm