Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity I?"</nowiki> As previously mentioned, publicity is known to contain high credibility, making it more influential amongst other market-driven communications. This in itself can affect consumers thoughts by catching them ‘off-guard’ applying differentiation between advertising. The use of publicity may also influence a consumers attitude towards an advertisement or brand because of its high credibility value in order to assess the trustworthiness or further information within a marketplace. The effect of positive publicity is also said to complement advertising in predictable ways, as opposed to the effects of negative publicity in which seem to be mitgated through advertising, eventually adding to