Seismic magnitude scales the amount of slip, the area of the surface ruptured or slipped, and a factor for the resistance or friction encountered. These factors can be estimated for an existing fault to determine the magnitude of past earthquakes, or what might be anticipated for the future. An earthquake's seismic moment can be estimated in various ways, which are the bases of the M, M, M, M, M, M, and M scales, all subtypes of the generic M scale. See for details. Seismic moment is considered the most objective measure of an earthquake's "size" in regard of total energy. However, it is
Seismic Productions Seismic Productions Seismic Productions is a Los Angeles based creative marketing company that creates trailers, television spots, and other marketing tools for the entertainment industry. Seismic Productions was founded in 1989 under the co-ownership of David Schneiderman and Kevin Sewelson. Schneiderman initially began his career at J. Walter Thompson advertising agency in New York before moving out west to work for Disney in 1986. In 1998, Erin Wyatt joined the company, and after a few years was working as an editor. In 2010, Wyatt was made a partner, and in 2011 Sewelson exited Seismic, leaving Schneiderman and Wyatt as the