International English the sphere of influence of English-speaking countries. Here English may serve as a useful lingua franca between ethnic and language groups. Higher education, the legislature and judiciary, national commerce, and so on, may all be carried out predominantly in English. The "expanding circle" refers to those countries where English has no official role, but is nonetheless important for certain functions, e.g. international business and tourism. By the twenty-first century, non-native English speakers have come to outnumber native speakers by a factor of three, according to the British Council. Darius Degher, a professor at Malmö University in Sweden, uses the term
Participatory development communication essentially "listening" to what potential users of information need. They are the ones whom the communication program intends to reach. Users of information are also referred to as stakeholders of a communication program. Collecting baseline information about these stakeholders is an essential preliminary step towards developing a communication strategy. Segmentation, or dividing large groups of stakeholders into smaller groups, helps achieve focus in communication strategy development. Segmentation is usually done in two ways: What are the factors which cause a gap between the existing and desired behavior of stakeholders? Is the problem due to the stakeholders' lack of awareness or