Rdio an "expanded" experience incorporating this IP in late 2016. On April 2, 2013 Rdio launched Vdio, a movie and television show streaming service. Vdio was set up similarly to Rdio but adopted a pay-per-view model. The service focused on newly released titles from major Hollywood studios like Disney, Fox, Universal Studios, and Warner Bros. Current Rdio subscribers were given US$25 in credit to spend on Vdio. Vdio was shut down on December 27, 2013. In 2013, "Entertainment Weekly" compared a number of music services and judged Rdio the best, grading it "A" and writing that it had "by far the
Spotify team would lead an Advanced Analytics unit within the company focused on developing data services. In April 2016, Spotify acquired CrowdAlbum, a "startup that collects photos and videos of performances shared on social networks", and would "enhance the development of products that help artists understand, activate, and monetize their audiences". In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. Spotify stated that Sonalytic will be used to improve the company's personalised playlists, better match songs with compositions, and improve the company's publishing data system. Spotify also acquired MightyTV later in March, an app