Seismic risk The concepts of earthquake preparedness can help plan for emergencies arising from an earthquake. Building codes are intended to help to manage seismic risk and are updated as more is learned about the effects of seismic ground motion on buildings. This type of active improvement of mitigation of damage from earthquakes is known as seismic retrofit. However, the changes generally do not immediately improve seismic risk in a community since existing buildings are rarely required to be upgraded to meet the revisions. Seismic risk Seismic risk refers to the risk of damage from earthquake to a building, system, or other
The Superstar Effect The Superstar Effect The Superstar Effect or "Tiger Woods effect" refers to the change in performance caused by the presence of a highly ranked player - a superstar - in a rank-order competition. The phenomenon was first described in a study titled ""Quitters Never Win: The (Adverse) Incentive Effects of Competing with Superstars"" by Jennifer Brown, which examined the performance of golfers at events with and without Tiger Woods. In contradiction to what intuition would suggest (namely that increased rivalry encourages better performance), Brown finds that the presence of a superstar is in fact associated with reduced competitor’s efforts in