Respect and other signs of physical affection. It is uncommon to see very many hand gestures being used in Chinese culture because this is often considered to be excessive. Traditionally, there was not much hand-shaking in Chinese culture. However, this gesture is now widely practiced among men, especially when greeting Westerners or other foreigners. Many Westerners may find Chinese handshakes to be too long or too weak, but this is because a weaker handshake is a gesture of humility and respect. Kowtowing, or kneeling and bowing so deeply that one's forehead is touching the floor, is practiced during worship at temples.
The Subservient Chicken The Subservient Chicken The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense. The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called "the Subservient