Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
The Good Book Company The Good Book Company The Good Book Company (TGBC) is an evangelical Christian publisher, located in Epsom, Surrey, England. They are structured as a large unquoted, private company, limited by share capital. Their practices include publishing, mission outreach and training. TGBC began in 1991 under the name St. Matthias Press UK, in response to what TGBC saw as a "resurgence of Bible-based reformed evangelicalism in the UK." Their name was later changed to The Good Book Company in 2000. TGBC now supplies books, along with Bible study notes, to multiple countries including that of the UK, US, Australia and the