Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
The New Book of Knowledge The New Book of Knowledge The New Book of Knowledge is an encyclopedia intended primarily for children from 3rd to 8th grades. It was based on Grolier's older "Book of Knowledge". The "New Book of Knowledge" was originally published by Grolier in the 1940s. Currently published by Scholastic Press, it has gone through several editions. The 2007 edition is published in 21 volumes and contains more than 9,000 articles. By an agreement with Scholastic, Grolier published the contents of the encyclopedia online with registration. In 2000, Scholastic Corporation acquired Grolier and now has full rights to the contents of "The