Beer in the United States the changes may spread to the beer industry as well. Beer in the United States Beer in the United States is manufactured by more than 3,000 breweries, which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels () of beer in 2012, and consumes roughly of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China. Although beer was a part of colonial life in the United States, the passing of the Eighteenth Amendment
Price-based selling will be quick to leave for the next lowest price. Selling on pure price turns the product into a commodity. Commoditization does more harm than good for the brand or company selling. A commodity is something for which there is demand, but which is supplied without qualitative differentiation across a market. It is a product that is the same no matter who produces it, such as petroleum, notebook paper, or milk. In other words, copper is copper. Rice is rice. These kinds of items have a set price no matter where you buy. Commodities are and should be sold predominantly