E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Nau (clothing retailer) to an inability to raise further capital. In 2008 Nau was purchased by Horny Toad, Inc. and reopened for trade in October of that year. In October 2013, Horny Toad sold the Nau brand to Korean-based Black Yak for an undisclosed amount with plans to continue the growth of the business through online, wholesale and eventually its own retail channels. Nau (clothing retailer) Nau is a clothing company, founded in 2007 by Marmot (company) founder Eric Reynolds and based in Portland, Oregon, United States. The company's business model includes the use of textiles developed from sustainable technical fibers and fabrics