Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Article marketing or eHow.com, to micro-targeting small audiences using Facebook and Twitter. Article Marketing used to have a much broader target audience but companies have switched to more finite groups of consumers. The change happened because companies found that improving article quality and targeting a better audience was much more effective. Part of this is due to the face that, as of March 2017 the internet has over 3.74 billion users. Having such a massive market makes it hard to find the right customers, which caused companies using article marketing to shrink their scope and search for smaller audiences. Article marketing has