Fifteen Melbourne its former manager, Kevin Stralow. Stralow caused over (AUD)$1 million of damage to the premises to hide thefts which funded a gambling habit. In April 2011 he pled not guilty, but was found guilty by jury of "16 counts of theft and one count of arson", and in June 2011 was sentenced to 2.5 years jail. It reopened as 'The Kitchen Cat' in January 2011 and closed in 2012. Fifteen Melbourne Fifteen restaurant and its associated charity was a concept originally created by British chef Jamie Oliver in London in 2002 when he realised he could use his skills and
Jamie Oliver's Food Revolution was repelled by it. He utilized artistic license in demonstrating the concept by immersing beef trimmings in liquid ammonia, rather than gaseous ammonia, as in the meat industry. Oliver has stated, "Everyone who is told about 'pink slime' doesn't like it in their food—school kids, soldiers, senior citizens all hate it." The American Meat Institute and Beef Products Inc. responded with a three-minute YouTube infomercial. In 2010, "Jamie Oliver's Food Revolution" was nominated for the Do Something TV Show Award from the VH1 Do Something Awards for its efforts to promote healthy eating at public schools. The show also won