E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
The White Company (retailer) The White Company (retailer) The White Company is a retailer of linens, home decor, dinnerware, and furniture based in England. It has over 50 stores. It was founded by Chrissie Rucker in 1994. Mary Homer left Topshop in March 2017 to head the company. The retailer sells mostly neutral coloured products, such as home décor, linen, furniture and clothing. The White Company started selling online in the U.S. in 2014 and in 2017 opened a store on 5th Avenue in New York City's Flatiron neighbourhood and one in Short Hills, New Jersey. The White Company was established in 1994 as