Lingua franca and other scholars of different nationalities. The term is taken from the medieval Mediterranean Lingua Franca, a Romance-based pidgin language used by European merchants and sailors during the 2nd millennium. A world language – a language spoken internationally and learned and spoken by a large number of people – is a language that may function as a global lingua franca. Lingua Franca refers to any language used for communication between people who do not share a native language. It can refer to hybrid languages such as pidgins and creoles used for communication between language groups. It can also refer to
Political communication or "image". Reflecting on the relationship between political communication and contemporary agenda-building, Vian Bakir defines Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent, that utilises social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment, to inform effectively what should be communicated – encompassing its detail and overall direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and creating strategic alliances and an enabling environment for government policies – both at home and abroad'. There are many academic departments and