Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Slacker Slacker A slacker is a person who habitually avoids work or lacks work ethic. According to different sources, the term "slacker" dates back to about 1790 or 1898. It gained some recognition during the British Gezira Scheme in the early to mid 20th century, when Sudanese labourers protested their relative powerlessness by working lethargically, a form of protest known as "slacking". In the United States during World War I, the word "slacker" was commonly used to describe someone who was not participating in the war effort, especially someone who avoided military service, an equivalent of the later term "draft dodger".