Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
What Do You Mean? "What do you mean / When you nod your head yes, but you wanna say no? / What do you mean / When you don't want me to move, but you tell me to go?." "USA Today" Carly Mallenbaum, who heard the song in early August, described it as a "catchy dance track for the club". Similarly, a writer for "The Daily Beast" said, "['What Do You Mean?' is] pretty damn catchy; a slow-burner that, like that collab, swells into a Bieber banger". Gil Kaufman of MTV News also called it a "banger", explaining, "the track is classic JB: seductive,