Jamie Oliver programmes ("The Naked Chef", "Return of the Naked Chef" & "Happy Days with The Naked Chef") for the BBC, Oliver moved to Channel 4 in the United Kingdom, where his first series was a documentary, "Jamie's Kitchen" which followed the setting up of Fifteen restaurant in London. The restaurant, in Westland Place, London, continues to train young adults who have a disadvantaged background for careers in the restaurant business. In June 2003, Oliver was awarded an MBE for his services to the hospitality industry. Although it is customary to wear a tie for the prestigious event, Jamie Oliver had decided
Jamie Oliver's Food Revolution was repelled by it. He utilized artistic license in demonstrating the concept by immersing beef trimmings in liquid ammonia, rather than gaseous ammonia, as in the meat industry. Oliver has stated, "Everyone who is told about 'pink slime' doesn't like it in their food—school kids, soldiers, senior citizens all hate it." The American Meat Institute and Beef Products Inc. responded with a three-minute YouTube infomercial. In 2010, "Jamie Oliver's Food Revolution" was nominated for the Do Something TV Show Award from the VH1 Do Something Awards for its efforts to promote healthy eating at public schools. The show also won