Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Night of the Living Bread person is smothered to death, leaving behind a corpse strewn with white bread. News reports speculate that an explosion at a bakery is animating all manner of bread. During Catholic Mass in an emergency shelter, the worshippers are attacked by Communion wafers. The group in the farmhouse fortify their defences, using toasters (instead of torches) to frighten off the bread, and barricading the doors and windows with sandwich bags (instead of wooden planks). Two women seek refuge in the basement, unaware that there is a lunch bag next to them. The bread inside kills them and one of the men,