News aggregator users." The rise of RSS began in the early 2000s when the New York Times implemented RSS: "One of the first, most popular sites that offered users the option to subscribe to RSS feeds was the New York Times, and the company’s implementation of the format was revered as the 'tipping point' that cemented RSS’s position as a de facto standard." "In 2005, major players in the web browser market started integrating the technology directly into their products, including Microsoft's Internet Explorer, Mozilla's Firefox and Apple's Safari." As of the end of 2015, according to BuiltWith.com there were 20,516,036 live
Adobe Flash enable this option permanently. Both Chrome and Firefox have an option to enable "click to play plugins". Equivalent "Flash blocker" extensions are also available for many popular browsers: Firefox has Flashblock and NoScript, Internet Explorer has Foxie, which contains a number of features, one of them named Flashblock. WebKit-based browsers under macOS, such as Apple's Safari, have ClickToFlash. Firefox (from version 46) rewrites old Flash-only YouTube embed code into YouTube's modern embedded player that is capable of using either HTML5 or Flash. Such embed code is used by non-YouTube sites to embed YouTube's videos, and can still be encountered, for