Phonograph "gramophones" or "talking-machines". His "gramophone record" was the first disc record to be offered to the public. They were five inches (12.7 cm) in diameter and recorded on one side only. Seven-inch (17.5 cm) records followed in 1895. Also in 1895 Berliner replaced the hard rubber used to make the discs with a shellac compound. Berliner's early records had poor sound quality, however. Work by Eldridge R. Johnson improved the sound fidelity to a point where it was as good as the cylinder. By 1901, ten-inch (25 cm) records were marketed by Johnson and Berliner's Victor Talking Machine Company, and
Nanook of the North plays music on a gramophone and tries to explain how a man 'cans' his voice. Bending forward and staring at the machine, Nanook puts his ear closer as the trader cranks the mechanism again. The trader removes the record and hands it to Nanook who at first peers at it and then puts it in his mouth and bites it. The scene is meant to be a comical one as the audience laughs at the naivete of Nanook and people isolated from Western culture. In truth, the scene was entirely scripted and Allakariallak knew what a gramophone was. It has