Seismic magnitude scales Seismic magnitude scales Seismic magnitude scales are used to describe the overall strength or "size" of an earthquake. These are distinguished from seismic intensity scales that categorize the intensity or severity of ground shaking (quaking) caused by an earthquake at a given location. Magnitudes are usually determined from measurements of an earthquake's seismic waves as recorded on a seismogram. Magnitude scales vary on the type and component of the seismic waves measured and the calculations used. Different magnitude scales are necessary because of differences in earthquakes, and in the purposes for which magnitudes are used. The Earth's crust is stressed
Seismic Productions Seismic Productions Seismic Productions is a Los Angeles based creative marketing company that creates trailers, television spots, and other marketing tools for the entertainment industry. Seismic Productions was founded in 1989 under the co-ownership of David Schneiderman and Kevin Sewelson. Schneiderman initially began his career at J. Walter Thompson advertising agency in New York before moving out west to work for Disney in 1986. In 1998, Erin Wyatt joined the company, and after a few years was working as an editor. In 2010, Wyatt was made a partner, and in 2011 Sewelson exited Seismic, leaving Schneiderman and Wyatt as the