Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Social seating Ticketmaster. In 2011 the company expanded its service to allow users to tag where they are sitting at events and to share that information with their Facebook friends so that they can pick seats close to where they are sitting. In 2012 Ticketmaster took this a step further by adding a new app which can recommend nearby concerts based on what artists a user listens to based on what they are listening to on services such as Spotify and Rdio. Despite the added social benefits that social seating can provide, such as networking, meeting new people, etc., there have been