Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
Don Bradman in popular culture Don Bradman in popular culture The appearances of former Australian cricketer Don Bradman in popular culture are many and varied. As a player, he first came to prominence during the 1928/29 season. His record-breaking performances on the 1930 tour of England made him a national hero in Australia. Bradman was a private person who did not enjoy the adulation associated with his fame. In cricket, a batsman who enjoys an exceptional run of form over an extended period is sometimes called Bradmanesque. Bradman's name has become a generic term for outstanding excellence, both within cricket and in the wider world.