E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Onoff (retailer) of consumer electronics chain Expert announced they would buy 30 of the total 67 stores and the central warehouse. From 1 August 2011, these stores became part of the Expert chain. Expert estimated with this takeover they would have a market share in Sweden of about 12-13 percent. The Swedish Expert chain filed for bankruptcy on 18 September 2012. Onoff (retailer) Onoff (originally named Telecall) was a Swedish retail chain selling consumer electronics and major appliances. Founded in 1971, and later expanding into Finland and Estonia, the Swedish parent business went bankrupt in 2011, with some stores being purchased by