Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity benefit within the marketing sector, one disadvantage which highly affects publicity, is the lack of ability in which publicity cannot be repeated as such compared to advertising. A publicist is a person whose job is to generate and manage publicity for a product, public figure, especially a celebrity, or for a work such as a book or movie or band. Publicists could work in large companies and in little companies. Though there are many aspects to a publicist's job, their main function is to persuade the press to report about their client in the most positive way possible. Publicists are