Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Women Deliver Campaign During the first day of the Women Deliver 2013 conference, Women Deliver announced a campaign with the Global Poverty Project called “It Takes Two.” The campaign focuses on family planning and aims to raise awareness of and improve access to family planning. Initially launched in the United States and Uganda, the campaign will expand to other countries over the course of three years. Partners of “It Takes Two” include International Planned Parenthood Federation (IPPF), The Bill and Melinda Gates Institute for Population and Reproductive Health, UNFPA, Marie Stopes International, and others, and product partners of the campaign include Karex