Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Watch Shop Get In Touch Foundation to raise money for Breast Cancer Awareness. In 2011, the company supplied The X Factor TalkBack Thames production team with Casio watches. Watch Shop Watch Shop is a UK online watch retailer. Established in 2007, it was acquired by the UK’s largest luxury jeweller, Aurum Holdings Ltd., in 2014. It carries high-street and designer watches and jewellery from brands including Raymond Weil, Coach, and Frédérique Constant. The company was initially registered under the name of S D K Jewellers Ltd., and launched as part of the Reading-based jewellery retailer SDK Jewellers, which was founded in 1991