Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Kid Brands shareholder approval to change its corporate name to Kid Brands, Inc. Along with the new name, the company’s common stock began trading under the symbol . The Shining Stars program was introduced in partnership with the International Star Registry. Russ Berrie's Shining Star Friends product line was introduced to market the program. A message on the Shining Stars website states that, "Russ Berrie Inc. the licensor of the "Shining Stars" brand filed for Chapter 7 Bankruptcy on 26th April 2011 and therefore we apologize that the Shining Stars website associated with the Russ Berrie Shining Star products is no longer