Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Lilly, Do You Want to Know a Secret? song; "Lilly, Do You Want to Know a Secret?" is a play on the title of The Beatles song "Do You Want to Know a Secret?". Jackson's line of "When you got it, flaunt it" references a song from the musical, "The Producers". Cyrus received the script for the pilot, before then auditioning for Hannah Montana for 6–7 months, totally changing her father's plans to cut an album, do a tour, and retire. Creators Poryes, Rich Correll and Barry O'Brien looked in Los Angeles and New York for someone to play Hannah, but couldn't find anyone. Cyrus sent in an