Romance novel can be much less successful in a European market. Although Italy is the strongest foreign market for the chick lit sold by single-title imprint Red Dress Ink, in that country romance readers do not care to read books about cowboys, as this type of occupation was not common in their culture. The paranormal romance genre is not popular in countries such as Poland and Russia, although historical romance tends to be very successful. Inspirational romance does not sell well in Europe, where romances that feature babies are very popular. German readers enjoy reading more erotic romance novels, and some German
Manor Books to cash in on recent events involving a celebrity. Several of them were written by New York Post scribe George Carpozi. The company made overture towards female readers with its "King Size Gothic" line dedicated to paranormal romance, a popular subject at the time. The name was both an indication of the books' somewhat generous content in comparison to most pulp novels, and a ripoff of the "Queen Size Gothic" collection by rival Popular Library. A marketing gimmick used by Manor was the "Seal of Guaranteed Reader Satisfaction", which offered compensation if the customer was not pleased with his purchase.