Necker Island (British Virgin Islands) world, the challenge begins at the annual Consumer Electronics Show in Las Vegas with the top 10 new innovations progressing to the finals at Necker Island where Branson joins the judging panel along with technology figures and investors from Silicon Valley. The Necker Cup, an exhibition tennis tournament held at the end of the tennis season, has been held on the island annually since 2012. In February 2017, former U.S. President Barack Obama and his wife Michelle visited Necker as guests of Sir Richard Branson. On August 22, 2011, The Great House burned down in a blaze believed to be
Richard Branson for the cameras. On 17 August 2011, he was featured in the premier episode of Hulu's first long-form original production entitled, "A Day in the Life". At the 2012 Pride of Britain Awards on ITV on 30 October, Branson, along with Michael Caine, Elton John, Simon Cowell and Stephen Fry, recited Rudyard Kipling's poem "If—" in tribute to the 2012 British Olympic and Paralympics athletes. In the late 1990s, Branson and musician Peter Gabriel discussed with Nelson Mandela their idea of a small group of leaders working to solve difficult global conflicts. On 18 July 2007, in Johannesburg, South Africa,