Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Bread soup Bread soup "Bread soup" is a simple soup, that mainly consists of stale bread. Variations exist in many countries, and it is often eaten during Lent. Bread soups are created as well with brown bread as with white bread. Basis for bread soup is traditionally either meatsoup or vegetable stock. Less often it is made with fish broth. To prepare the dish, the bread is either cut into pieces and given directly into the broth or it is cooked with onions and spices in a broth and then pureed. It is also possible to add bacon, egg and cream. Sometimes