Ultimate Marvel Ultimate Marvel Ultimate Marvel, later known as Ultimate Comics, was an imprint of comic books published by Marvel Comics, featuring re-imagined and updated versions of the company's superhero characters from the Ultimate Universe. Those characters include Spider-Man, the X-Men, the Avengers and the Fantastic Four. The imprint was launched in 2000 with the publication of the series "Ultimate Spider-Man" and "Ultimate X-Men", providing new origin stories for the characters. The Ultimate Universe, as a part of a large-scale reboot of the All-New, All-Different Marvel multiverse, ended at the conclusion of the 2015 "Secret Wars" storyline, when select characters from the
Marvel Comics was able to capitalize on its successful superhero comics of the previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel the following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor