Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Rdio Musk announced Rdio would be integrated into its cars in Europe as the default dashboard audio service. Google Chromecast - On March 31, 2014, Google announced a deal that made Rdio available on Chromecast in 12 countries. Jaguar Land Rover - In January 2015, Rdio announced a partnership with Jaguar Land Rover. The application went live on Jaguar LandRover's InControlApps Platform on July 3, 2015. HEOS by Denon - In July 2015, HEOS by Denon announced its new partnership with Rdio. Roku - Rdio is a special app button on the 'Roku 3' remote control, along with Netflix, Amazon, and