Shangri-La Shangri-La Shangri-La is a fictional place described in the 1933 novel "Lost Horizon" by British author James Hilton. Hilton describes Shangri-La as a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains. Shangri-La has become synonymous with any earthly paradise, particularly a mythical Himalayan utopia – a permanently happy land, isolated from the world. In the novel, the people who live at Shangri-La are almost immortal, living hundreds of years beyond the normal lifespan and only very slowly aging in appearance. The name also evokes the imagery of the exoticism of the
James Hilton (designer) also Visiting Professor at Southampton Solent University. As a writer and columnist, Hilton has contributed to books on creativity and thought leadership including "Velocity", which he also designed, and "Spark For The Fire". He writes for the magazine Campaign and is a regular columnist for Shots. Hilton lives in Dulwich, South London. James Hilton (designer) James Hilton is an English designer based in London. He co-founded the creative agency AKQA together with Ajaz Ahmed in 1995 and over twenty years grew it to become one the worlds most successful digital agencies. In 2014 Hilton left AKQA to found the experimental