Snow beer Snow beer Snow beer (simplified Chinese: 雪花啤酒, literally "Snowflake beer") is a lager beer originated from Shenyang, China. It is brewed by CR Snow, that (until October 2016) was a joint venture between SABMiller and China Resources Enterprises. When Snow was first released in 1993 it was produced by three breweries. As of 2014, CRSB is the largest brewing company in China with over 90 breweries across the country, brewing more than 100 million hectolitres of Snow every year. Snow beer is the best-selling beer brand in the world, despite largely being sold only in China. However, Snow includes a
The Beer Store basis, requiring brewers to pay a fee to sell their products through the Beer Store. The Beer Store publishes an annual rate sheet outlining their necessary financial requirements and consistency with annual budget and business plans. The open nature of the Beer Store combined with pricing freedom for individual brewers is claimed to have created a highly competitive beer pricing market. The Beer Store processes hundreds of price changes every month and the average retail selling price in the system has only increased 2.8% from 2003 to 2014 while the general rate of Ontario inflation over the same period was