Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Castle Brands and marketing efforts. Additional private financing in later years allowed the company to add more product lines. Since 2014, the company management is focused on growing its current brands across four categories; rum, whiskey/bourbon, liqueurs and vodka. Castle Brands’ current portfolio contains the following brands: Castle Brands Castle Brands () is a developer and international marketer of premium and super premium beverage alcohol brands. Its core spirits include rum, whiskey/bourbon, liqueurs, vodka and tequila, which are marketed and sold in the United States, Canada, Europe, Latin America and Asia. In 1998, Castle Brands Inc. was founded by Mark Andrews, its