Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Do You Want to Build a Snowman? relationship between Anna and Elsa, of so much time lost to fear, self-doubt, and some questionable parenting at a key juncture", and goes on to describe "Do You Want To Build A Snowman" as a "beautiful song...it's just one of a handful of terrific songs". Mendelson added, "I was deathly afraid [it] would come back as a climactic refrain should the story end badly." Sputnikmusic said "the songs complement the gorgeous visuals well, especially in the first extended cut "Do You Want to Build a Snowman" and its tear-pleading climax and conclusion", and argues "it’s one of the few vocal