Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Shorty's Lunch Shorty's Lunch Shorty's Lunch is a Washington, Pennsylvania-based hot dog lunch counter. A "local landmark," Shorty's has been owned by the Alexas family since the 1930s. It has two locations, including the main facility on West Chestnut Street in Washington, as well as in Canton. The main restaurant has old wooden booths, a dining counter, as well a large storefront, showing the grill to pedestrians. The trademark menu item is an Albert's frank with chili sauce, mustard and onions, as well as french fries with gravy. The food is inexpensive, with the hot beef dinner being the most expensive menu