Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Active in Style Active in Style Active in Style is a British retailer, which operates in the athleisure market. They specialise in activewear and leisurewear. Caroline Lucey founded the online retailer in 2013, which predominantly provides activewear and leisurewear into the UK market. Since its foundation in 2013, the retailer has expanded its activewear brands to include Vie Active, Pilot Athletic, Nimble & Running Bare, while also offering more mainstream brands such as Under Armour, Adidas and Ted Baker. Caroline Lucey founded Active in Style in January 2013, but previously operated in the PR industry. The brand began as the UK's first major