Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Bulldog gravy Depression and were common foods among the poor at least before World War I and likely earlier. In he Midwest Bulldog Gravy was known as Monkey Gravy but there it was often made without any fat. Lard Sandwiches were common (a slice of bread spread with lard). Open face if with beans or a closed sandwich for a school child's lunch. Soaking the bread in water and lard was unknown. Dessert would be an open face lard sandwich sprinkled with a spoonful of sugar. Bulldog gravy Bulldog gravy was a Great Depression-era foodstuff associated with American coal miners. It was