Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Nordic bread culture grain in Finland and many oat bread types are available, although they are not as popular as rye breads. The most common bread types in Finland are bread rolls or buns, “sämpylä” or flat soft bread pieces. The potato, although a late introduction to Finland in the early 19th century, features heavily in food culture and has found its way into many kinds of bread. Dough made with potato is usually very soft and the bread will be moister and fluffier than plain wheat or oat bread. This bread is widely used, particularly in northern Finland and Lapland. “Ruisnappi“ –