Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Do You Really Want to Know? Canadian broadcast premiere took place on November 13, 2012 on Knowledge Network. The film had its Eastern Canadian broadcast premiere on February 6, 2013 on TVOntario. At the 2012 Yorkton Film Festival, "Do You Really Want To Know?" received two Golden Sheaf Awards: Best Documentary (Science/Medicine/Technology), and Best Director (Non-Fiction). The film received a Chris Award at the 2012 Columbus International Film & Video Festival for Best Documentary in the Science + Technology division. It won the award for Best Documentary the 2012 Okanagan International Film Festival. Do You Really Want to Know? Do You Really Want To Know? is