Lingua franca and other scholars of different nationalities. The term is taken from the medieval Mediterranean Lingua Franca, a Romance-based pidgin language used by European merchants and sailors during the 2nd millennium. A world language – a language spoken internationally and learned and spoken by a large number of people – is a language that may function as a global lingua franca. Lingua Franca refers to any language used for communication between people who do not share a native language. It can refer to hybrid languages such as pidgins and creoles used for communication between language groups. It can also refer to
Participatory development communication essentially "listening" to what potential users of information need. They are the ones whom the communication program intends to reach. Users of information are also referred to as stakeholders of a communication program. Collecting baseline information about these stakeholders is an essential preliminary step towards developing a communication strategy. Segmentation, or dividing large groups of stakeholders into smaller groups, helps achieve focus in communication strategy development. Segmentation is usually done in two ways: What are the factors which cause a gap between the existing and desired behavior of stakeholders? Is the problem due to the stakeholders' lack of awareness or