Dog days in 1995; Florence and the Machine's 2009 "Dog Days Are Over"; and Within Temptation's 2013 "Dog Days". "Dog-day" promotions are also a common feature in baseball, used by American ballparks to boost ticket sales during mid-afternoon games. Dog days The dog days or are the hot, sultry days of summer. They were historically the period following the heliacal rising of the star system Sirius, which Greek and Roman astrology connected with heat, drought, sudden thunderstorms, lethargy, fever, mad dogs, and bad luck. They are now taken to be the hottest, most uncomfortable part of summer in the Northern Hemisphere. The
The Beat (Sirius) airing the same format. On November 12, 2008, it was confirmed that Sirius XM would merge The Beat and BPM. The move was in part due to Sirius XM's decision to make cutbacks in the number of music channels with the same format on both Sirius and XM channels. The Beat Morning Show with Geronimo premiered on January 15, 2009, on BPM. It featured the music The Beat once played. It aired Monday through Friday from 7am to 1pm ET and on The BEAT weekends from 10am to 3pm ET. As of June 13, 2009, The BEAT Morning Show name