Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
I Want You to Need Me "I want you to need me, like the air you breathe/I want you to feel me, in everything/I want you to see me, in your every dream/The way that I taste you, feel you, breathe you, need you." Taylor stated that Warren's trusty melody is wholly natural and free-flowing, while production from the usually rock-oriented Matt Serletic is "sheer perfection. It all peaks from the glorious midsection through to the end, where Dion delivers exactly what we've come to expect: a crescendo as "spine-tingling" as those first few times we heard 'My Heart Will Go On.'" Michael Paoletta from Billboard