Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Amazon Books Amazon." Amazon Books Amazon Books is a chain of retail bookstores owned by online retailer Amazon. The first store opened on November 2, 2015, in Seattle, Washington. , Amazon Books has a total of seventeen stores, with plans to expand to more locations. The first location in Seattle has approximately 5,000 titles stocked on its bookshelves, using shelf space to display the covers of books facing outwards instead of spines; according to Amazon, the decision was made to showcase the authors and their work, rather than efficient use of space. The shelves display positive reviews and star-ratings from the Amazon.com