E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Electro World (retailer) Electro World (retailer) Electro World is an electronics online retailer operating in Sweden. It also operated in Czech Republic, Slovakia, Poland, Greece and Turkey, as a subsidiary of Dixons Retail (formerly DSG International), until operations in those countries were sold off. Electro World operated stores in some countries, and was online-only in others. It arrived in Sweden as an online brand, replacing the PC City website there. PC City's physical stores in Sweden had already been closed down in 2009. In 2009, the Polish Electro World operation was sold by DSG International to Mix Electronics. In September 2013, Dixons Retail