WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
Flipkart Sofina SA, and Vulcan Inc., with participation from existing investor Tiger Global. On 26 May 2014, Flipkart announced that it had raised US$210 million from Yuri Milner's DST Global and its existing investors Tiger Global, Naspers and Iconiq Capital. In early July 2014, it was also highly speculated that Flipkart was in negotiations to raise at least $500 million, for a likely listing in the US for 2016. On 29 July 2014, Flipkart announced that it raised US$1 billion from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management, and a new investor, Singapore sovereign-wealth fund GIC. In