Spotify of the iPhone via the watch. Users can also choose which devices to play music on via Bluetooth. In September 2010, the World Economic Forum (WEF) announced the company as a Technology Pioneer for 2011. In August 2017, Spotify was the most downloaded music app on the iOS platform in the United States. Spotify has attracted significant criticism since its 2008 launch. The primary point of criticism centres around what artists, music creators and the media have described as "unsustainable" compensation. Unlike physical sales or legal downloads, which pay artists a fixed price per song or album sold, Spotify pays
Green brands Green brands Green brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash. GreenBrands is also an ecolabel, developed by GreenBrands and SERI(Sustainable Europe Research Institute in Vienna). Ethical consumerism has led to an increase in green brands. In the food