Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Do You Want to Dance of airplay and made the New Musical Express UK singles chart in its own right. On this occasion, it became Richard's second highest charting B-side (after "Bachelor Boy"), making it to number 10 (while "I'm Lookin' Out the Window" reached number 2). The single reached number 2 in the other UK singles charts, listing both tracks. "Do You Want to Dance" went on to become the more successful charting track from the single in some countries, reaching number 1 in the Netherlands, Australia (based on the Sydney chart of the time, because an Australian nationwide chart had not yet started)