Haiku such as "kyo" () may look like two syllables to English speakers but are in fact a single "on" (as well as a single syllable) in Japanese. In 1973, the Haiku Society of America noted that the norm for writers of haiku in English was to use 17 syllables, but they also noted a trend toward shorter haiku. Shorter haiku are very much more common in 21st century English haiku writing. Some translators of Japanese poetry have noted that about 12 syllables in English approximate the duration of 17 Japanese "on". Also in translations four lines is more appropriate for
Haiku in English and Paul Muldoon in Ireland and Britain) and others have tried their hand at haiku. In 1963 the journal "American Haiku" was founded in Platteville, Wisconsin, edited by the European-Americans James Bull and Donald Eulert. Among contributors to the first issue were poets James W. Hackett, O Mabson Southard (1911–2000), and Nick Virgilio. In the second issue of "American Haiku" Virgilio published his "lily" and "bass" haiku, which became models of brevity, breaking down the traditional 5-7-5 syllabic form, and pointing toward the leaner conception of haiku that would take hold in subsequent decades. "American Haiku" ended publication in 1968