Spotify deals for an interest in going public, Spotify announced that artists will be able to make albums temporarily exclusive to the Premium service if they are part of Universal Music Group or Merlin Network. On 28 February 2018, Spotify filed for a direct listing on the New York Stock Exchange. Spotify's shares began trading on 3 April 2018. Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). Spotify generates revenues by selling premium streaming subscriptions to users and advertising placements to third parties. In December 2013, the company launched a
Green brands Journal of Communication, 10", 1405–1427. doi:1932–8036/20160005 Wheale, P. and Hinton, D. (2007). 'Ethical consumers in search of markets'. "Business Strategy and the Environment," Vol. 16 No. 4, pp. 302–15. Green brands Green brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as