Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Thomann (retailer) Thomann (retailer) Musikhaus Thomann is a German-based retailer of musical instruments, studio, lighting, and pro-audio equipment. Thomann became widely known primarily due to its large online retail operation, Thomann Cyberstore. According to a 2014 article in the largest Upper Franconian newspaper based in Bavaria, the "Fränkischer Tag" , Musikhaus Thomann is the largest online retailer of its category of merchandise, worldwide. Hans Thomann, Sr., founded the company years ago (in 1954) as a family business in — part of the village of Burgebrach, in Bavaria, Germany — where the Musikhaus Thomann headquarters endures today (2019). And, as of 2019, the