Color analysis (art) Color analysis (art) Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and makeup that harmonise with a person's skin complexion, eye color, and hair color with the benefit of being able to use this tool for wardrobe planning and style consulting. Color analysis demonstrates how certain shades are capable of being flattering or, conversely, unflattering by observing the optical illusions that occur on the face
Linguistic relativity and the color naming debate of concrete evidence for its existence. Saunders is also bothered by the overall de-contextualization of color terminology and the failure of universalists to address the limitations of their methodologies. She points out that: "Ordinary colour talk is used in a variety of ways – for flat coloured surfaces, surfaces of natural objects, patches of paintings, transparent objects, shining objects, the sky, flames, illumination, vapours, volumes, films and so on, all of which interact with overall situation, illumination, edges, textures, patternings and distances, making the concept of sameness of colour inherently indeterminate". John A. Lucy's criticisms of Berlin and Kay's theory