WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
The White Company (retailer) The White Company (retailer) The White Company is a retailer of linens, home decor, dinnerware, and furniture based in England. It has over 50 stores. It was founded by Chrissie Rucker in 1994. Mary Homer left Topshop in March 2017 to head the company. The retailer sells mostly neutral coloured products, such as home décor, linen, furniture and clothing. The White Company started selling online in the U.S. in 2014 and in 2017 opened a store on 5th Avenue in New York City's Flatiron neighbourhood and one in Short Hills, New Jersey. The White Company was established in 1994 as