E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Coles Online regions that had been in operation for 10 years. In April 2009, Coles Online began deliveries to Perth for the first time, and in June of the same year became the first major grocery retailer to introduce online shopping to Adelaide. Coles Online also began deliveries to Hamilton Island in mid 2009 and ceased them in 2016. Coles relaunched its web site in 2013. This significantly improved the functionality of the site by including features such as comparison. The checkout process was also simplified and the ability to build a basket from a shopping list. Filtering of products with attributes