Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Texas School Book Depository carpeting, air conditioning and a new passenger elevator. In 1963, the building was in use as a multi-floor warehouse providing the storage of school textbooks and other related materials as well as an order-fulfillment center by the privately owned Texas School Book Depository Company. Some time after the company had moved in, it was found that the upper floors had sustained oil damage from items stored there by the previous tenant, a wholesaler grocer. To protect the company's books (stored in cardboard boxes) from oil seeping up from the floor, a process to cover the floors with plywood had begun.