Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Books-A-Million Books-A-Million Books-A-Million, Inc., also known as BAM!, owns and operates the second largest bookstore chain in the United States, operating 260 stores in 32 states. Stores range in size from 4,000 to 30,000 square feet and sell books, magazines, collectibles, toys, technology, and gifts. Most Books-A-Million stores feature "Joe Muggs" cafés, a coffee and espresso bar. Stores operate under the names Books-A-Million, Bookland, Books & Company, and 2nd & Charles. The company owns Yogurt Mountain Holding, a frozen yogurt retailer and franchisor with 40 locations. The company also owns Preferred Growth Properties, which develops and manages commercial real estate investments.