Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Let's Do Lunch with Gino & Mel Let's Do Lunch with Gino & Mel Let's Do Lunch with Gino & Mel was a British daytime television programme which aired LIVE on ITV from 2011 until 2014 as part of ITV Food. It was presented by Gino D'Acampo and Melanie Sykes. D'Acampo cooks various food items, whilst Sykes does the main presenting of the show. The show mixed food with celebrity chat. In each episode, a celebrity guest appeared to assist the hosts and chat to them about their latest projects. Alongside the main show aired a pre-recorded Christmas series known as "Let's Do Christmas with Gino &