Malaysian language subject in primary and secondary schools. Article 152 of the Federation designates Malay as the official language. Between 1986 and 2007, the official term "Bahasa Malaysia" was replaced by ""Bahasa Melayu"". Today, to recognise that Malaysia is composed of many ethnic groups (and not only the ethnic Malays), the term "Bahasa Malaysia" has once again become the government's preferred designation for the ""Bahasa Kebangsaan"" (National Language) and the ""Bahasa Persatuan/Pemersatu"" (unifying language/lingua franca). The language is sometimes simply referred to as "BM" and often misnomered with the term "Bahasa". English continues, however, to be widely used in professional and commercial
Participatory development communication essentially "listening" to what potential users of information need. They are the ones whom the communication program intends to reach. Users of information are also referred to as stakeholders of a communication program. Collecting baseline information about these stakeholders is an essential preliminary step towards developing a communication strategy. Segmentation, or dividing large groups of stakeholders into smaller groups, helps achieve focus in communication strategy development. Segmentation is usually done in two ways: What are the factors which cause a gap between the existing and desired behavior of stakeholders? Is the problem due to the stakeholders' lack of awareness or