Spotify and make investment in each other's music businesses, forming an alliance in the music industry. As a result of this transaction, Spotify gained a 9% stake in TME with TME gaining a 7.5% stake in Spotify. In February 2018, Spotify and Discord teamed up, allowing Discord desktop app users, on both PC and Mac, to publicly display on their profile what music they're listening to, and if the users have Spotify's Premium service, they can listen to each other's music together in real-time. In April 2018, Spotify announced a discounted entertainment bundle with video-on-demand provider Hulu. In July 2015, Spotify
Corporate branding behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media. Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as