Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Rare Books and Manuscripts Section in hard copy by subscription, is a formal academic journal that treats special collections topics and has been issued twice a year since 1986. Founded as "Rare Books and Manuscript Librarianship", the title was changed to its present one in 2000. Except for the last three issues, some back files of the journal are available online. Finally, RBMS produced a semi-annual printed "RBMS Newsletter", which began in 1984, eventually went to electronic only, and in 2010 was phased out entirely. All newsletter back-files are available, however, online. The committee maintains a presence online through multiple media, including its own website