Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Serbs and Mediterranean influences. Despite this, it has evolved and achieved its own culinary identity. Food is very important in Serbian social life, particularly during religious holidays such as Christmas, Easter and feast days, i.e., "slava". Staples of the Serbian diet include bread, meat, fruits, vegetables, and dairy products. Traditionally, three meals are consumed per day. Breakfast generally consists of eggs, meat and bread. Lunch is considered the main meal, and is normally eaten in the afternoon. Traditionally, Turkish coffee is prepared after a meal, and is served in small cups. Bread is the basis of all Serbian meals, and it