Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lunch "obiad" because it is the second of the three main meals of the day; "śniadanie" (breakfast), "obiad" (lunch/dinner) and "kolacja" (dinner/supper). There is another meal eaten by some called "drugie śniadanie", which means "second breakfast". "Drugie śniadanie" is eaten around 10:00am and is a light snack, usually consisting of sandwiches, salad or a thin soup. In Russia, the midday meal is taken in the afternoon. Usually, lunch is the biggest meal and consists of a first course, usually a soup, and a second course which would be meat and a garnish. Tea is standard. In Bosnia and Herzegovina, lunch is