Fifteen Melbourne its former manager, Kevin Stralow. Stralow caused over (AUD)$1 million of damage to the premises to hide thefts which funded a gambling habit. In April 2011 he pled not guilty, but was found guilty by jury of "16 counts of theft and one count of arson", and in June 2011 was sentenced to 2.5 years jail. It reopened as 'The Kitchen Cat' in January 2011 and closed in 2012. Fifteen Melbourne Fifteen restaurant and its associated charity was a concept originally created by British chef Jamie Oliver in London in 2002 when he realised he could use his skills and
Jamie Oliver television advertisement was for Christmas 2011. Oliver also markets a line of non-stick pans and cookware for Tefal and has appeared in Australian television commercials for Yalumba wines, using Del Boy's catchphrase of "Lovely Jubbly". In August 2013 Oliver and Canadian supermarket chain Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns. In October 2013, he began a partnership with the Australian chain Woolworths Supermarkets on a series of better nutrition initiatives and advertising campaigns. In January 2016 Oliver and HelloFresh, an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription