Where do you want to go today? New York Times" as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”. The slogan is used on some Australian commercials. Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described
Do You Want to Build a Snowman? relationship between Anna and Elsa, of so much time lost to fear, self-doubt, and some questionable parenting at a key juncture", and goes on to describe "Do You Want To Build A Snowman" as a "beautiful song...it's just one of a handful of terrific songs". Mendelson added, "I was deathly afraid [it] would come back as a climactic refrain should the story end badly." Sputnikmusic said "the songs complement the gorgeous visuals well, especially in the first extended cut "Do You Want to Build a Snowman" and its tear-pleading climax and conclusion", and argues "it’s one of the few vocal