Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Gramophone Company make records himself, and won, in spite of the negative verdict against Berliner. This victory by Johnson, which was used in naming the new record company the Victor Talking Machine Company he founded the following year, may have been in part due to a patent-pooling handshake agreement with Columbia. The agreement allowed Columbia to produce disc records themselves, which they began doing in 1901; Columbia's records had previously been cylinders. The Victor Talking Machine Company was never a branch or subsidiary of Gramophone, as Johnson's manufactory, which had been making talking machines for Berliner, was his own company with many