E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Moto E (1st generation) of the Indian release of the Moto G, and crashed the website of Flipkart—the online retailer marketing the device in the country. The Moto E was succeeded by the Moto E (2nd generation) in February 2015. The Moto E was designed to specifically compete against feature phones in emerging markets; according to Charlie Tritschler, Motorola's senior vice-president of products, the Moto E's goal is to "end the feature phone", and the device is primarily targeted towards "people who have been on the edge for a while but just didn’t think they could afford a smartphone." The Moto E carries on