Moto E (1st generation) market of India; Magnus Ahlqvist, vice president of Motorola's EMEA division, estimated that between 65 and 70% of users in India still used feature phones. In February 2014, Motorola had partnered with the online retailer Flipkart to be the exclusive retailer of the Moto G in India, marking its first release in the country since 2012. The website's original stock of 20,000 units sold out within hours, and it sold 247,000 Moto G units in just two months, ranking as the 12th highest-selling smartphone in the country for the first quarter of 2014. Trischler noted that durability was a key
Flipkart acquired the Bangalore-based social book discovery service weRead from Lulu.com. In late 2011, Flipkart made several acquisitions relating to digital distribution, including Mime360.com and the digital content library of Bollywood portal Chakpak. In February 2012, the company unveiled its DRM-free online music store Flyte. However, the service was unsuccessful due to competition from free streaming sites, and shut down in June 2013. In May 2012, Flipkart acquired Letsbuy, an online electronics retailer. In May 2014, Flipkart acquired Myntra, an online fashion retailer, for . Myntra continues to operate alongside Flipkart as a standalone subsidiary; the site focuses on an upscale,