Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Do You Wanna Go to Heaven and plays upon the double-meaning of the word "heaven." He first recalls his baptism and how the preacher asked the protagonist (then a young boy), "Do you want to go to Heaven," referring to the religious concept of the afterlife (where good people go after their death). Later in the song, the man recalls his sexual awakening, where—after a high school dance -- he and his teen-aged girlfriend, Bonnie Lou, are alone. Bonnie Lou uses her charms to come on to her boyfriend, asking him before they initiate sex, "Do you want to go to heaven." In this sense, "heaven"