News aggregator users." The rise of RSS began in the early 2000s when the New York Times implemented RSS: "One of the first, most popular sites that offered users the option to subscribe to RSS feeds was the New York Times, and the company’s implementation of the format was revered as the 'tipping point' that cemented RSS’s position as a de facto standard." "In 2005, major players in the web browser market started integrating the technology directly into their products, including Microsoft's Internet Explorer, Mozilla's Firefox and Apple's Safari." As of the end of 2015, according to BuiltWith.com there were 20,516,036 live
Embrace, extend, and extinguish extensions. For example, in 1995, Netscape implemented the "font" tag, among other HTML extensions, without seeking review from a standards body. With the rise of Internet Explorer, the two companies became locked in a dead heat to out-implement each other with non-standards-compliant features. In 2004, to prevent a repeat of the "browser wars", and the resulting morass of conflicting standards, the browser vendors Apple Inc. (Safari), Mozilla Foundation (Firefox), Google Inc. (Google Chrome) and Opera Software (Opera browser) formed the Web Hypertext Application Technology Working Group (WHATWG) to create open standards to complement those of the World Wide Web Consortium.