Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
QualitySolicitors agreed a deal with the retailer WHSmith under which QualitySolicitors would place representatives in up to 500 of its branches. In October 2011 the private equity firm Palamon Capital Partners acquired a majority stake in the QualitySolicitors holding company in a deal estimated at around £100 million. In March 2012 QualitySolicitors launched a £15 million television advertising campaign, the largest ever by a UK-based legal services provider. In September 2012 it was announced that QualitySolicitors had formed a partnership with the California-based online legal services provider LegalZoom, as part of which the companies will jointly offer online legal services in