Online book rental in India almost all have their own blogs and Facebook pages. Ventures like Pustakkosh, Justbooks are major national level players in Indian online book rental scenario. There is speculation as to the survival of these ventures, as more people use Amazon Kindle and read books online. However, most book-lovers prefer a physical book, and this is the premise on which these new ventures are based. Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books. Apart from the metropolitan areas, most cities and towns in India do
Flipkart Flipkart acquired Appiterate, a Delhi-based mobile marketing automation firm. Flipkart stated that it would use its technology to enhance its mobile services. In October 2015, Flipkart reprised its Big Billion Day event, except as a multi-day event that would be exclusive to the Flipkart app. Flipkart also stated that it had bolstered its supply chain and introduced more fulfilment centres in order to meet customer demand. Flipkart achieved a gross merchandise volume of US$300 million during the event, with the largest volumes coming from fashion sales, and the largest value coming from mobiles. In December 2015, Flipkart purchased a minority