Rdio Hulu. On March 14, 2014, Rdio acquired Indian Music streaming service Dhingana, to push global expansion. On June 30, 2014, Rdio acquired the social music discovery service TastemakerX. The entire TastemakerX team joined Rdio with TastemakerX CEO Marc Ruxin becoming the new COO. On November 16, 2015, it was announced that Pandora Radio would acquire Rdio for $75 million in cash. Rdio ceased streaming music on December 22 the same year. Launched in 2011, Rdio's API allowed developers to add music to a web or mobile application with the ability to search, access, and play all of the artists, songs,
Spotify team would lead an Advanced Analytics unit within the company focused on developing data services. In April 2016, Spotify acquired CrowdAlbum, a "startup that collects photos and videos of performances shared on social networks", and would "enhance the development of products that help artists understand, activate, and monetize their audiences". In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. Spotify stated that Sonalytic will be used to improve the company's personalised playlists, better match songs with compositions, and improve the company's publishing data system. Spotify also acquired MightyTV later in March, an app