Cutex Cutex Cutex is a brand of nail care products, owned by Revlon, Inc. The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut. Northam Warren created the first fingernail cuticle remover and nail polish in 1911. Cutex introduced nail tints in 1914, and a liquid nail polish for the first time in 1917. The product took a long time to catch on, in 1927, it was reported as being a fad in London. In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the
Nail polish and sequin topcoats, nail caviar (micro beads), nail polish marketed for men, scented nail polish, and color changing nail polish (some which change hue when exposed to sunshine, and ranges which change hue in response to heat). Pinterest, Instagram, and YouTube have been popular social media sites on which many people around the world are posting their unique nail art. Nail polish in the Western world has traditionally been worn by women, going in and out of acceptability depending upon moral customs of the day. In Victorian era culture it was generally considered improper for women to adorn themselves with