Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Slacker Astronomy Science Center. Slacker Astronomy peaked at #4 in the top 10 "Science & Medicine" podcasts in iTunes Store in January, 2006 and at the time reported 13,000 unique weekly listeners. Its most popular show was downloaded by approximately 36,000 unique IPs after being featured on the frontpage of Slashdot on May 17, 2007. In addition to the weekly 5-10 minute show, there was another feed called Slacker Astronomy Extra where they published longer and unscripted shows, interviews and sound-seeing tours. The name 'Slacker Astronomy' was a trial name, and was meant to change early on in production but just stayed