Superhero comics Innocent" and the investigations of The Senate Subcommittee hearings on juvenile delinquency. Beginning in the 1950s, DC began publishing revised versions of their 1940s superhero characters such as The Flash and Green Lantern with more of a science fiction focus. Marvel Comics followed suit in the 1960s, introducing characters such as Spider-Man, the Fantastic Four, the Hulk, Thor, the X-Men and Iron Man who featured more complex personalities which had more dramatic potential. Superhero Comics became much more political and dealt with social issues such as the short-lived run of "Green Lantern/Green Arrow" by Denny O'Neil and Neal Adams and
Marvel Comics was able to capitalize on its successful superhero comics of the previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival DC Comics in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel the following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor