Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lydia Lunch musical projects. Lunch released her studio album "Smoke in the Shadows" in November 2004, through Atavistic Records and Breakin Beats, after a six-year break from music. Nels Cline, the lead guitarist of alternative rock band Wilco, was featured on the album. "Smoke in the Shadows" was met with positive reviews by Allmusic, PopMatters, and Tiny Mix Tapes. In 2009 Lunch formed the band Big Sexy Noise. The group features Lunch on vocals, James Johnston (guitars), Terry Edwards (organ, saxophone), and Ian White (drums). Johnston, White and Edwards are members of the British band Gallon Drunk. A six-track eponymous EP was