Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Where You Want to Be all the shortcomings becoming far more apparent here, "Where You Want To Be" is still a tolerable, if very average and common, album." According to "Stylus Magazine" reviewer Todd Burns, Taking Back Sunday "smooth[ed] away all of the interesting bits and only focus[ed] on what works immediately and viscerally," providing "cheap thrills and obvious answers." Edna Gundersen of "USA Today" wrote that the group "cobbled together a host of emo clichés" to create a record that is "miraculously, more winsome than generic." Despite some "bittersweet confessional" songs which "resort to tired teen-angst whines," "an arresting tug-of-war between raw emotions and