Unusual types of gramophone records Hi-Fi was a system of proprietary records and players designed for use in automobiles, utilizing a slower play speed and high stylus pressure. With their origin stretching back to the dawn of recorded sound at the turn of the 20th century, flexible recording media have been made from a variety of materials including foil, paper, and–in the 1950s–thin flexible vinyl known as flexi discs. Thin, flexible paper-based records were briefly popularized in the 1930s by Hit of the Week Records and Durium Records. "Melody Cards" were popular in the late 1950s. They took the form of an oversized rectangular postcard
Berliner Gramophone though this has since been disproven. The Kämmer & Reinhardt venture did not last very long, though just how long is unclear. In the early 1890s, Berliner attempted to found his first American company, the American Gramophone Company, in New York City, but it fell apart before issuing a single machine or disc. Back in Washington, D.C., Berliner tried again under the name of the United States Gramophone Company and began to manufacture machines and 7-inch hard rubber discs in 1894. Some celluloid discs were also made. In 1895, hard rubber was replaced by a shellac compound, which in various