Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Corporate services advancing their business or company. This service is used by all types of businesses and would involve examining the legal, tax, finance, market and risks factors involved to start up a business or making new changes to the business. Business advisory services are given by organisations with experience in company formation. Company incorporation is the process of forming a company corporation officially in the country of residence. It is also possible non-residents to set up a company: see offshore company. However, laws vary in all countries. International corporate service consultants specialise in dealing with incorporation in the country in question.