WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
Athena (retailer) retailer. Athena (retailer) Athena is a British art retailer and retail chain, which was founded in 1964. Today it sells fine art prints from a variety of UK artists. However it is best known for its iconic posters such as "L'Enfant" (a picture of a muscular man cradling a baby), The Lord Of The Rings from 1976 by Jimmy Cauty, the Tennis Girl poster from 1976 and "Beyond City Limits," published in the 1990s. The company's popular success divided opinion amongst intellectuals and art critics who were uncertain as to whether these works were too vulgar and populist to be