Malaysian language subject in primary and secondary schools. Article 152 of the Federation designates Malay as the official language. Between 1986 and 2007, the official term "Bahasa Malaysia" was replaced by ""Bahasa Melayu"". Today, to recognise that Malaysia is composed of many ethnic groups (and not only the ethnic Malays), the term "Bahasa Malaysia" has once again become the government's preferred designation for the ""Bahasa Kebangsaan"" (National Language) and the ""Bahasa Persatuan/Pemersatu"" (unifying language/lingua franca). The language is sometimes simply referred to as "BM" and often misnomered with the term "Bahasa". English continues, however, to be widely used in professional and commercial
Political communication or "image". Reflecting on the relationship between political communication and contemporary agenda-building, Vian Bakir defines Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent, that utilises social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment, to inform effectively what should be communicated – encompassing its detail and overall direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and creating strategic alliances and an enabling environment for government policies – both at home and abroad'. There are many academic departments and