Flipkart hearing which alleges Flipkart of contravention of foreign investment norms. The court asked the Reserve Bank of India to provide the latest circular on foreign investment policy. In January 2016, the Department of Industrial Policy and Promotion (DIPP) clarified that it does not recognise the marketplace model of online retail. In February 2016, Health Minister, J P Nadda, informed that the Maharashtra FDA had taken action against Flipkart, among others, for selling drugs without valid license. Flipkart maintains several house brands, including Citron (home appliances) and Digiflip (formerly for electronics and accessories). In 2017, Flipkart launched additional brands, including Billion
Flipkart led to public outcry and widespread criticism among consumers, competitors and partners, heavily damaging its reputation. Many users could not place orders because of high server load and errors which led to frustration among customers. Many users who placed orders received emails stating that their orders were cancelled. Most of the products were sold for less than their cost, and Flipkart was accused of anti-competitive behaviour. Major competitors filed complaints against Flipkart with the Commerce Ministry, claiming that selling products lower than cost is against the commerce policy of the country. The Ministry said that they would formulate new trade