E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Zavvi (retailer) had entered into administration, rival HMV's share prices rose, as it left HMV as the only major high street retailer offering the same products. Similarly, the online retailer Play.com announced that its profit had risen by 24% over the Christmas trading period and despite the economic downturn, sales of entertainment products overall in the industry rose by 0.7% in the fourth quarter in comparison to sales of the same period in 2007. On 13 January 2009, the video games retailer Game attributed the rise in profits to the loss of competition of Zavvi and Woolworths. Chief executive Lisa Morgan said