Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
Polymer clay contain a basis of PVC resin and a liquid plasticizer, making it a plastisol. Polymer clay plastisol is also categorized as a plastigel because of its rheological properties. It is a high yield thixotropic material; when a sufficient force is applied the material yields, flows like a viscous liquid until that force is removed, whereupon it returns to being a solid. This plasticity is what makes it useful as modeling clay as opposed to putty or paste. Plastigels retain their shape even when heat is applied, which is why polymer clay does not melt or droop when oven cured. Various