Kumi Naidoo to 2008, he was the Secretary General and chief executive officer of Johannesburg-based Civicus: World Alliance for Citizen Participation, which is dedicated to strengthening citizen action and civil society throughout the world. He also served as the founding chairperson of the Global Call to Action Against Poverty. Kumi Naidoo joined Greenpeace in 2009. He had been persuaded by his daughter Naomi to take on the role. Greenpeace's commitment to direct action and civil disobedience was what attracted Naidoo to the organisation. Naidoo saw his role as the executive director of Greenpeace as that of an alliance builder and an agent
Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with