Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Dotti (retailer) online store to allow customers to purchase products online and more recently in 2015 a New Zealand specific online shopping site. Dotti advertise four different ways to successfully buy their products: · Order in store and have the item(s) sent to your door. · Shop in store: try before you buy. · Shop online and · Shop mobile: for shopping on the move. Dotti (retailer) Dotti, a female fashion store in Australia and New Zealand, was acquired by the Just Group in 2004. Dotti has a clear market position as a fast fashion brand appealing to fashionistas promoting the ‘fun’