Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Přemysl the Ploughman Přemysl the Ploughman Přemysl the Ploughman ( "Přemysl Oráč"; English: Premysl, Przemysl or Primislaus) was the legendary husband of Libuše, and ancestor of the Přemyslid dynasty, containing the line of princes (dukes) and kings which ruled in the Lands of the Bohemian Crown from 873 or earlier until the murder of Wenceslaus III in 1306. According to a legend, Přemysl was a free peasant of the village of Stadice who attracted the notice of Libuše, daughter of a certain Krok, who ruled over a large part of Bohemia. Libuše succeeded her father, and her councillors demanded that she marry, but