Jaws (novel) on the shark and the characterizations of the three protagonists. "Jaws" became the highest-grossing movie in history up to that point, becoming a watershed film in motion picture history and the father of the summer blockbuster film. Three sequels followed the film. The story is set in Amity, a seaside resort town on Long Island, New York. One night, a massive great white shark kills a young tourist named Chrissie Watkins while she skinny dips in the open waters. After finding what remains of her body washed up on the beach, investigators realize she was attacked by a shark. Police
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of