Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Scion of Ikshvaku now the primary target of pre-launch marketing activities for potential blockbusters. What really matters, though, is what will follow in weeks 2 through 20." Controversy erupted when Westland filed a case against online retailer Flipkart, alleging that the company had violated IT Act by selling the book on their website, since they had signed an exclusive deal with Amazon. The case was sub judice under the Delhi High Court, and they declined to pass a restraint order on the sales of the book at Flipkart. Instead they asked the company to provide their responses by August 4, 2015. Rasul Ballay