WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
Then and Now (retailer) Then and Now (retailer) Then and Now (also Then and Now Shop) is a London-based Internet retailer that sells past season designer clothes and accessories at substantial discounts, as well as current-season items from designer names. Then and Now was established in Farringdon in December 2011 by Lian Michelson, a former Morgan Stanley trader. It works direct with suppliers to offer sales direct from the site and also includes links to affiliates, for which it receives a commission on subsequent purchases. The original inspiration for the site came about when Michelson noticed an absence of discounted menswear online, although the