WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
Powell's Books color-coded rooms and over 3,500 different sections. The inventory for its retail and online sales is over four million new, used, rare, and out-of-print books. Powell's buys around 3,000 used books a day. Powell's was founded by Walter Powell in 1971. His son, Michael Powell, had started a bookstore in Chicago, Illinois, in 1970 which specialized in used, rare, and discounted books, primarily of an academic and scholarly nature. In 1979, Michael Powell joined his father in Portland, right after his father's store was not offered a lease renewal; within a year, they found the location that became its current