Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Sequart Organization Sequart Organization Sequart Organization (; also known as Sequart Research & Literacy Organization) is an online magazine that focuses on the study of popular culture and the promotion of comic books as an art form. Sequart also publishes books and produces documentary films. It was founded in 1996 by Dr. Julian Darius. Sequart's editor-in-chief is Mike Phillips. Through their publications, Sequart Organization bridges the gap between academia and fandom and makes scholarship on the medium accessible to the general public. The name Sequart is a portmanteau of "sequential art," itself a term which was coined by Will Eisner in his