Flipkart hearing which alleges Flipkart of contravention of foreign investment norms. The court asked the Reserve Bank of India to provide the latest circular on foreign investment policy. In January 2016, the Department of Industrial Policy and Promotion (DIPP) clarified that it does not recognise the marketplace model of online retail. In February 2016, Health Minister, J P Nadda, informed that the Maharashtra FDA had taken action against Flipkart, among others, for selling drugs without valid license. Flipkart maintains several house brands, including Citron (home appliances) and Digiflip (formerly for electronics and accessories). In 2017, Flipkart launched additional brands, including Billion
Flipkart download the site's mobile app instead. The following month, Myntra went further and discontinued its website on all platforms, in favour of operating exclusively through its app. The "app-only" model, however, proved to be unsuccessful for Myntra (reducing sales by 10%), and its main website was reinstated in February 2016. The experiment with Myntra led to suggestions that Flipkart itself would perform a similar move, but this did not occur. In November 2015, Flipkart launched a new mobile website branded as "Flipkart Lite", which provides an experience inspired by Flipkart's app that runs within smartphone web browsers. In April 2015,