Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Online book there has been an increase of online books that are being used for notable events or to commemorate the memory of someone. The fundraising industry often uses online books as a way to fundraise, as online books are also a way to collect donations and engage with their audience. Online book An online book is a resource in book-like form that is only available to read on the Internet. It differs from the common idea of an e-book, which is usually available for users to download and read locally on a computer, smartphone or on an e-reader. "Book-like" means: information