Moto E (1st generation) market of India; Magnus Ahlqvist, vice president of Motorola's EMEA division, estimated that between 65 and 70% of users in India still used feature phones. In February 2014, Motorola had partnered with the online retailer Flipkart to be the exclusive retailer of the Moto G in India, marking its first release in the country since 2012. The website's original stock of 20,000 units sold out within hours, and it sold 247,000 Moto G units in just two months, ranking as the 12th highest-selling smartphone in the country for the first quarter of 2014. Trischler noted that durability was a key
Flipkart rules for electronic retail after this incident. Flipkart was criticised on the subject of net neutrality after their announced partnership with Airtel to use the Airtel Zero platform which would have made the Flipkart app free for Airtel Users. On 14 April 2015 Flipkart retracted its decision to use Airtel Zero platform. In 2015, around 400 delivery executives working with eKart, the logistics arm of Flipkart, went on strike to protest poor working conditions. Complaints included seven-day workweeks, extended hours, lack of clean toilets and medical assistance for bike riders involved in accidents. In 2016, delivery executive Nanjunda Swamy was