Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Books in Canada with a caricature of the author. The magazine continues to provide an online archive of its reviews. "Books in Canada" established its prestigious "Books in Canada First Novel Award" in 1976. It was later sponsored by SmithBooks, a bookseller, and known as the "Smithbooks/Books in Canada First Novel Award". When Smithbooks was acquired by Chapters in 1995 the award was renamed the "Chapters/Books in Canada First Novel Award". Later the award became the "Amazon.ca/Books in Canada First Novel Award". After "Books in Canada" closed it became the "Amazon.ca First Novel Award". Books in Canada Books in Canada was a monthly