Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity them. The use of publicity is also known to be an important strategic element and promotional tool due to its effect of intentional exposure over a consumer, this helps publicity gain a beneficial advantage over other marketing aspects such as Advertising alongside its high credibility. Favourable publicity is also created through reputation management in which organizations try strive to control via the web. Furthermore, despite the fact that publicity, both good or bad, can be beneficial for an organization, company or client, much of it is paid for despite claims that publicity is often free. Despite publicity being an influential