Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Gear inches of 27 x 1¼" (ETRTO 630). Strictly speaking, the rolling diameter of a 700c wheel may be significantly higher or lower than 27", depending on the tire size, e.g. nearly 27.5" for a 700x38 tire, or just over 26" for a 700x20 tire. This can be the source of some confusion when comparing gears unless it is clear whether gear inches have been calculated using the actual wheel size or a conventionalised 27". One way to estimate wheel diameter is to add twice the nominal tyre cross-section to the rim diameter. For example, consider a 700c × 23 mm tire,