Spotify of the iPhone via the watch. Users can also choose which devices to play music on via Bluetooth. In September 2010, the World Economic Forum (WEF) announced the company as a Technology Pioneer for 2011. In August 2017, Spotify was the most downloaded music app on the iOS platform in the United States. Spotify has attracted significant criticism since its 2008 launch. The primary point of criticism centres around what artists, music creators and the media have described as "unsustainable" compensation. Unlike physical sales or legal downloads, which pay artists a fixed price per song or album sold, Spotify pays
Spotify team would lead an Advanced Analytics unit within the company focused on developing data services. In April 2016, Spotify acquired CrowdAlbum, a "startup that collects photos and videos of performances shared on social networks", and would "enhance the development of products that help artists understand, activate, and monetize their audiences". In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. Spotify stated that Sonalytic will be used to improve the company's personalised playlists, better match songs with compositions, and improve the company's publishing data system. Spotify also acquired MightyTV later in March, an app