Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Books and publishing in Pakistan through new books at a store and discovering exciting new books. Popular online bookstores include Liberty Books and Readings. Liberty Books was established in 1961, and now has eight stores in the country. They deliver to 350 cities in Pakistan. Readings was established in 2006, and now claims to be the "largest ever and ever expanding e-bookshop in Pakistan." It also boasts "the largest distribution network of imported books in Pakistan." Both online bookstores offer Cash On Delivery for items purchased. Readings also offers same-day delivery (before 1PM) in Lahore, employing a method that has been popular with global e-commerce