Jersey Shore shark attacks of 1916 inspiration for "Jaws"—may be the lesser known bull shark." Biologists George A. Llano and Richard Ellis suggest that a bull shark could have been responsible for the fatal Jersey Shore attacks. Bull sharks swim from the ocean into freshwater rivers and streams and have attacked people around the world. In his book "Sharks: Attacks on Man" (1975), Llano writes, Ellis points out that the great white "is an oceanic species, and Schleisser's shark was caught in the ocean. To find it swimming in a tidal creek is, to say the least, unusual, and may even be impossible. The bull shark,
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of