Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
The Range (retailer) indicated he has European expansion plans, including 1,000 stores across Europe. The retailer currently operates a total of 148 stores, including a clearance outlet in Exeter. The Range have also expanded e-commerce operations significantly in recent years. The business was recognised in 2017 as a leading multi-channel retailer in the Internet Retailing UK Top 250 and the EU Top 350 indices. The vast majority of stores are situated in out-of-town retail park locations, with some exceptions such as the four Greater London stores at Surrey Quays, Enfield, Romford and Watford. The Range also occupies some shopping centre locations such as