Online book rental in India almost all have their own blogs and Facebook pages. Ventures like Pustakkosh, Justbooks are major national level players in Indian online book rental scenario. There is speculation as to the survival of these ventures, as more people use Amazon Kindle and read books online. However, most book-lovers prefer a physical book, and this is the premise on which these new ventures are based. Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books. Apart from the metropolitan areas, most cities and towns in India do
Flipkart murdered by a customer who did not have money to pay for a product. In response, Flipkart launched a safety initiative for named 'Project Nanjunda' , after the deceased executive. This included an SOS button in the mobile app (called the Nanjunda button) that could be used by field executives in cases of emergencies. Sellers on Flipkart have been facing several challenges while doing their business on its marketplace portal, to the extent that some of them had to quit the portal. Some of these challenges include its unfair policies for sellers, lack of a competent logistics service and customer