Online book rental in India almost all have their own blogs and Facebook pages. Ventures like Pustakkosh, Justbooks are major national level players in Indian online book rental scenario. There is speculation as to the survival of these ventures, as more people use Amazon Kindle and read books online. However, most book-lovers prefer a physical book, and this is the premise on which these new ventures are based. Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books. Apart from the metropolitan areas, most cities and towns in India do
The Shallows (book) The Shallows (book) The Shallows: What the Internet Is Doing to Our Brains, published in the United Kingdom as The Shallows: How the Internet Is Changing the Way We Think, Read and Remember, is a 2010 book by the American journalist Nicholas G. Carr. The book expands on the themes first raised in "Is Google Making Us Stupid?", Carr's 2008 essay in "The Atlantic", and explores the effects of the Internet on the brain. The book claims research shows "online reading" yields lower comprehension than reading a printed page. "The Shallows" was a finalist for the 2011 Pulitzer Prize in