Rdio Hulu. On March 14, 2014, Rdio acquired Indian Music streaming service Dhingana, to push global expansion. On June 30, 2014, Rdio acquired the social music discovery service TastemakerX. The entire TastemakerX team joined Rdio with TastemakerX CEO Marc Ruxin becoming the new COO. On November 16, 2015, it was announced that Pandora Radio would acquire Rdio for $75 million in cash. Rdio ceased streaming music on December 22 the same year. Launched in 2011, Rdio's API allowed developers to add music to a web or mobile application with the ability to search, access, and play all of the artists, songs,
Corporate branding behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media. Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as