Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Let's Do Lunch with Gino & Mel therefore there were no audience options, so Gino cooked set dishes instead. Let's Do Christmas with Gino & Mel was a Christmas spin-off of "Let's Do Lunch", which aired on ITV from 2012 until 2014. The series showed viewers how to cook easy meals during the Christmas period. Much like the regular series, "Let's Do Christmas" was hosted by D'Acampo and Sykes, along with a celebrity guest appearing in each episode. This, unlike the main series was pre-recorded and not broadcast LIVE. There were several changes made to the studio set and format such as Christmas decorations that appear on