Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Very (online retailer) with Very in October 2017. Very has sponsored V music festival, also offering a delivery service to the festival sites in 2012. It has also sponsored "Celebrity Big Brother" on Channel 5, with branded, 'click-to-buy' product placement. Very (online retailer) Very (also known as Very.co.uk) is a British online retailer with headquarters in Speke, Liverpool. The brand was launched in the UK in July 2009 as part of Shop Direct. Very had formerly been known as Littlewoods Direct. The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in