Lost world Arthur Gordon Pym of Nantucket" (1838) has certain lost world elements towards the end of the tale. James Hilton's "Lost Horizon" (1933) enjoyed popular success in using the genre as a takeoff for popular philosophy and social comment. It introduced the name Shangri-La, a meme for the idealization of the lost world as a paradise. Similar books where the inhabitants of the lost world are seen as superior to the outsiders, are Joseph O'Neill's "Land under England" (1935) and Douglas Valder Duff's "Jack Harding’s Quest" (1939). Hergé also explores the theme in his comics "The Seven Crystal Balls" and "Prisoners
James Hilton (designer) also Visiting Professor at Southampton Solent University. As a writer and columnist, Hilton has contributed to books on creativity and thought leadership including "Velocity", which he also designed, and "Spark For The Fire". He writes for the magazine Campaign and is a regular columnist for Shots. Hilton lives in Dulwich, South London. James Hilton (designer) James Hilton is an English designer based in London. He co-founded the creative agency AKQA together with Ajaz Ahmed in 1995 and over twenty years grew it to become one the worlds most successful digital agencies. In 2014 Hilton left AKQA to found the experimental