West African Pidgin English the river systems into the West African interior because of its value as a trade language among Africans of different tribes. Later in its history, this useful trading language was adopted as a native language by new communities of Africans and mixed-race people living in coastal slave trading bases such as James Island, Bunce Island, Elmina Castle, Cape Coast Castle and Anomabu. At that point, it became a creole language. Some scholars call this language "West African Pidgin English" to emphasize its role as a lingua franca pidgin used for trading. Others call it "Guinea Coast Creole English" to emphasize
Participatory development communication essentially "listening" to what potential users of information need. They are the ones whom the communication program intends to reach. Users of information are also referred to as stakeholders of a communication program. Collecting baseline information about these stakeholders is an essential preliminary step towards developing a communication strategy. Segmentation, or dividing large groups of stakeholders into smaller groups, helps achieve focus in communication strategy development. Segmentation is usually done in two ways: What are the factors which cause a gap between the existing and desired behavior of stakeholders? Is the problem due to the stakeholders' lack of awareness or