Cruel Jaws Cruel Jaws Cruel Jaws, also known as The Beast, is a 1995 direct-to-video Italian thriller film shot in Florida including the Theater of the Sea. The film stars Richard Dew and David Luther and was directed by Bruno Mattei (under the name of William Snyder). It was released on VHS and DVD in relative obscurity, mostly outside of the United States. While marketed in many areas as Jaws 5: Cruel Jaws, it is actually not part of the "Jaws" franchise. The coastal town of Hampton Bay is threatened when a 25-foot great white shark starts chomping up their vacationers. Days
Jaws (franchise) no anamorphic enhancement of the documentary on the Jaws Blu-Ray. Universal "devised and co-ordinated a highly innovative plan" for the first film's distribution and exhibition. The studio and publisher Bantam designed a logo which would appear on both the paperback and on all film advertising. "Both publisher and distributor recognized the mutual benefits that a joint promotion strategy would bring." Producers Zanuck and Brown toured six cities to promote the paperback and the film. Once the film was released, more merchandising was created, including shark-illustrated swimming towels and T-shirts, plastic shark fins for swimmers to wear, and shark-shaped inflatables for