Online book rental in India Online book rental in India Online book rental refers to a service wherein users rent books via the internet. Users browse books online and have their choices home-delivered, rather than physically visiting a library to borrow a book. This e-commerce model is very similar to the popular video rental service provided by the California-based Netflix. Online book rental is gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee. The popularity of such websites can be attributed to increasing internet usage in the country; India is expected to have the third-largest number
Flipkart acquired the Bangalore-based social book discovery service weRead from Lulu.com. In late 2011, Flipkart made several acquisitions relating to digital distribution, including Mime360.com and the digital content library of Bollywood portal Chakpak. In February 2012, the company unveiled its DRM-free online music store Flyte. However, the service was unsuccessful due to competition from free streaming sites, and shut down in June 2013. In May 2012, Flipkart acquired Letsbuy, an online electronics retailer. In May 2014, Flipkart acquired Myntra, an online fashion retailer, for . Myntra continues to operate alongside Flipkart as a standalone subsidiary; the site focuses on an upscale,