Romance novel can be much less successful in a European market. Although Italy is the strongest foreign market for the chick lit sold by single-title imprint Red Dress Ink, in that country romance readers do not care to read books about cowboys, as this type of occupation was not common in their culture. The paranormal romance genre is not popular in countries such as Poland and Russia, although historical romance tends to be very successful. Inspirational romance does not sell well in Europe, where romances that feature babies are very popular. German readers enjoy reading more erotic romance novels, and some German
Female sex tourism tourists are solely touring for physical encounters and not romance. He also says that the "tourist and beach boys may define their relationships as one of romance, [but] in reality, the relationship is one of prostitution". Researcher Jacqueline Sanchez-Taylor argues that the term "female sex tourism" and even the term "romance tourism" undermine what is actually happening in these situations. She compares female and male sex tourism and shows how each relationship is based upon sexual-economic relationships. She also explores whether or not female sex tourism is based on romance and if there is some sort of sexual-economic relationship occurring