West African Pidgin English the river systems into the West African interior because of its value as a trade language among Africans of different tribes. Later in its history, this useful trading language was adopted as a native language by new communities of Africans and mixed-race people living in coastal slave trading bases such as James Island, Bunce Island, Elmina Castle, Cape Coast Castle and Anomabu. At that point, it became a creole language. Some scholars call this language "West African Pidgin English" to emphasize its role as a lingua franca pidgin used for trading. Others call it "Guinea Coast Creole English" to emphasize
Political communication or "image". Reflecting on the relationship between political communication and contemporary agenda-building, Vian Bakir defines Strategic Political Communication (SPC) as comprising 'political communication that is manipulative in intent, that utilises social scientific techniques and heuristic devices to understand human motivation, human behavior and the media environment, to inform effectively what should be communicated – encompassing its detail and overall direction – and what should be withheld, with the aim of taking into account and influencing public opinion, and creating strategic alliances and an enabling environment for government policies – both at home and abroad'. There are many academic departments and