Cruel Jaws Cruel Jaws Cruel Jaws, also known as The Beast, is a 1995 direct-to-video Italian thriller film shot in Florida including the Theater of the Sea. The film stars Richard Dew and David Luther and was directed by Bruno Mattei (under the name of William Snyder). It was released on VHS and DVD in relative obscurity, mostly outside of the United States. While marketed in many areas as Jaws 5: Cruel Jaws, it is actually not part of the "Jaws" franchise. The coastal town of Hampton Bay is threatened when a 25-foot great white shark starts chomping up their vacationers. Days
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of