Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Do You Want to Dance reached No. 17. A different song called "Do You Wanna Dance?" was a UK hit for Barry Blue in 1973. San Francisco-born teenager Bobby Freeman had been a member of doo-wop groups the Romancers and the Vocaleers. When asked by a local DJ if he had written any songs, he wrote several and recorded them as solo demos. These included "Do You Want to Dance", which was heard by a visiting record label executive, Mortimer Palitz of Jubilee Records. He signed Freeman to the label, and had the original recording overdubbed in New York by session musicians including guitarist Billy