Jaws (franchise) about a great white shark terrorizing a beach resort. After various revisions and rewrites, Benchley delivered his final draft in January 1973. The title was not decided until shortly before the book went to print. Benchley says that he had spent months thinking of titles, many of which he calls "pretentious" such as "The Stillness in the Water" and "Leviathan Rising". Benchley regarded other ideas, such as "The Jaws of Death" and "The Jaws of Leviathan", as "melodramatic, weird, or pretentious." According to Benchley, the novel still did not have a title until twenty minutes before production of the book.
Jaws (franchise) no anamorphic enhancement of the documentary on the Jaws Blu-Ray. Universal "devised and co-ordinated a highly innovative plan" for the first film's distribution and exhibition. The studio and publisher Bantam designed a logo which would appear on both the paperback and on all film advertising. "Both publisher and distributor recognized the mutual benefits that a joint promotion strategy would bring." Producers Zanuck and Brown toured six cities to promote the paperback and the film. Once the film was released, more merchandising was created, including shark-illustrated swimming towels and T-shirts, plastic shark fins for swimmers to wear, and shark-shaped inflatables for