Mitzvah goreret mitzvah Mitzvah goreret mitzvah The Hebrew phrase mitzvah goreret mitzvah, averah goreret averah (Hebrew: מצווה גוררת מצווה; עברה גוררת עברה.) "one good deed will bring another good deed, one transgression will bring another transgression," ("Sayings of the Fathers" 4:2) expresses the belief in Judaism that following one commandment leads to another. The saying is found in the mishnah in "Pirkei Avot" 4:2. There are several ways in which such an effect can take place. One can be as a result of inspiration, in which the act of a mitzvah is witnessed by others, who in turn, follow in their footsteps. Another
Chabad mitzvah campaigns Chabad mitzvah campaigns Mitzvah Campaigns, or Mivtzo'im () refer to the various mitzvah campaigns launched by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, for observance by all Jews. During the years 1967 to 1976, Rabbi Schneerson called all Jews to observe ten basic "beginner's mitzvot"— which, because of their centrality to the Torah's guide to life, are ideally suited for a first experience of the mitzvah connection. In the years that followed there were campaigns for additional mitzvot as well. Rabbi Schneerson urged all Jews to reach out to those less affiliated than themselves and encourage them to undertake specific