E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Books and publishing in Pakistan through new books at a store and discovering exciting new books. Popular online bookstores include Liberty Books and Readings. Liberty Books was established in 1961, and now has eight stores in the country. They deliver to 350 cities in Pakistan. Readings was established in 2006, and now claims to be the "largest ever and ever expanding e-bookshop in Pakistan." It also boasts "the largest distribution network of imported books in Pakistan." Both online bookstores offer Cash On Delivery for items purchased. Readings also offers same-day delivery (before 1PM) in Lahore, employing a method that has been popular with global e-commerce