Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Japan Tobacco International cigarette brands that the company markets regionally. Japan Tobacco International JTI - Japan Tobacco International is the international tobacco division of Japan Tobacco, a leading international tobacco product manufacturer. The company is headquartered in Geneva, Switzerland and sells its brands in 120 countries. As of 2018, JTI employs around 40,000 people around the world at 400 offices, 27 factories, five research & development centers and five tobacco processing facilities. Eddy Pirard is the President and CEO and Koji Shimayoshi is the Deputy CEO, Executive Vice President, Business Development & Corporate Strategy. JTI was formed in 1999 when Japan Tobacco Inc.