Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
The White Company (retailer) The White Company (retailer) The White Company is a retailer of linens, home decor, dinnerware, and furniture based in England. It has over 50 stores. It was founded by Chrissie Rucker in 1994. Mary Homer left Topshop in March 2017 to head the company. The retailer sells mostly neutral coloured products, such as home décor, linen, furniture and clothing. The White Company started selling online in the U.S. in 2014 and in 2017 opened a store on 5th Avenue in New York City's Flatiron neighbourhood and one in Short Hills, New Jersey. The White Company was established in 1994 as