Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Potato bread cuisine of Hungary. Pratie oaten uses a fine oatmeal instead of flour for more texture. Apple potato bread is a specialty of Armagh, Northern Ireland which is famous for growing apples. It is a potato bread wrapped, pastry-like, around a sweet filling of apples. Potato farls are one large round divided into four quadrants or square slices (usually around 0.5–1 cm in thickness) of soft potato bread, lightly powdered with flour and are common in Ulster, especially Northern Ireland. Known locally as fadge (potato cake), they are traditionally used as one of the distinguishing items of food in an Ulster