Lost world Arthur Gordon Pym of Nantucket" (1838) has certain lost world elements towards the end of the tale. James Hilton's "Lost Horizon" (1933) enjoyed popular success in using the genre as a takeoff for popular philosophy and social comment. It introduced the name Shangri-La, a meme for the idealization of the lost world as a paradise. Similar books where the inhabitants of the lost world are seen as superior to the outsiders, are Joseph O'Neill's "Land under England" (1935) and Douglas Valder Duff's "Jack Harding’s Quest" (1939). Hergé also explores the theme in his comics "The Seven Crystal Balls" and "Prisoners
James Hilton (novelist) a darker side. Flaws in the English society of his time – particularly narrow-mindedness and class-consciousness – were frequently his targets. His novel "We Are Not Alone", despite its inspirational-sounding title, is a grim story of legally approved lynching brought on by wartime hysteria in Britain. Freud – an early admirer (though he considered "The Meadows of the Moon" below par) – came to conclude that Hilton had wasted his talent by being too prolific. First published in 1933, this novel won Hilton the Hawthornden Prize in 1934. Later, Pocket Books, which pioneered the publication of small, soft-cover, inexpensive books,