Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Mary Jackson (Richmond Bread Riot) a sense of legitimacy, but also to make clear that they held the state government as responsible for their condition as they did the merchants. Accounts vary on what happened next. According to one version, Jackson and the other women barged into Letcher’s office and encountered an aide, Colonel S. Bassett French, who asked what they wanted. They reportedly responded that they "wanted bread, and bread they would have or die." French denied their requests. Other accounts report that Letcher did, in fact, meet with the women outside his mansion at the Washington monument. In either case, Jackson and her