Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Where You Want to Be Reading Festival in England, the group toured Europe and began a U.S. fall tour. They worked with Blink-182 member Tom DeLonge to create a music video, "This Photograph Is Proof (I Know You Know)," which was filmed in 48 hours. The band went on a winter tour with Atreyu and Funeral for a Friend, and "This Photograph Is Proof (I Know You Know)" was released to radio in early January 2005. Taking Back Sunday then began a co-headlining tour with Jimmy Eat World. "Where You Want to Be" has received mixed-to-positive reviews, selling 163,000 copies in its first week. The