Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Fortune Brands Home & Security the pre-announced corporate strategy of divesting unrelated product lines to focus on the liquor business. On the day after spinning off FBHS, Fortune Brands renamed itself as Beam Inc. to reflect this new strategy. Beam Inc. was subsequently purchased by Suntory to become its Beam Suntory subsidiary in April, 2014. On October 18, 2011, it was announced that Pershing Square Capital Management owned a 15% stake in the company, and considered its stock to be a very attractive investment. Fortune Brands Home & Security Fortune Brands Home & Security, Inc. (FBHS) is an American manufacturer of home fixtures and hardware,