Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Where You Want to Be "grow musically with this [new album]." In March 2004 recording of "Where You Want to Be" began, with Lou Giordano as producer. The band recorded at Mission Sound in Brooklyn, New York for two weeks before moving to Water Music in Hoboken, New Jersey, finishing recording by April. The first single from "Where You Want to Be" was "A Decade Under the Influence," which was released to radio in late June 2004. While Taking Back Sunday was on the 2004 Warped Tour, "Where You Want to Be" was released in late July on Victory Records. After an appearance at the