Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Then and Now (retailer) Then and Now (retailer) Then and Now (also Then and Now Shop) is a London-based Internet retailer that sells past season designer clothes and accessories at substantial discounts, as well as current-season items from designer names. Then and Now was established in Farringdon in December 2011 by Lian Michelson, a former Morgan Stanley trader. It works direct with suppliers to offer sales direct from the site and also includes links to affiliates, for which it receives a commission on subsequent purchases. The original inspiration for the site came about when Michelson noticed an absence of discounted menswear online, although the