Flipkart vendors, and vice versa, but these plans never actually came to fruit. In July 2017, Flipkart made an offer to acquire its main domestic competitor, Snapdeal, for around US$700–800 million. It was rejected by the company, which was seeking at least US$1 billion. Flipkart held a 51% share of all Indian smartphone shipments in 2017, overtaking Amazon India (33%). Flipkart sold 1.3 million phones in 20 hours on 21 September alone for its Big Billion Days promotion, doubling the number sold on the first day of the event in 2016 (where it sold a total of 2.5 million phones in
Moto E (1st generation) of the Indian release of the Moto G, and crashed the website of Flipkart—the online retailer marketing the device in the country. The Moto E was succeeded by the Moto E (2nd generation) in February 2015. The Moto E was designed to specifically compete against feature phones in emerging markets; according to Charlie Tritschler, Motorola's senior vice-president of products, the Moto E's goal is to "end the feature phone", and the device is primarily targeted towards "people who have been on the edge for a while but just didn’t think they could afford a smartphone." The Moto E carries on