Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Do You Want to Build a Snowman? relationship between Anna and Elsa, of so much time lost to fear, self-doubt, and some questionable parenting at a key juncture", and goes on to describe "Do You Want To Build A Snowman" as a "beautiful song...it's just one of a handful of terrific songs". Mendelson added, "I was deathly afraid [it] would come back as a climactic refrain should the story end badly." Sputnikmusic said "the songs complement the gorgeous visuals well, especially in the first extended cut "Do You Want to Build a Snowman" and its tear-pleading climax and conclusion", and argues "it’s one of the few vocal