Where do you want to go today? New York Times" as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”. The slogan is used on some Australian commercials. Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described
Where You Want to Be "grow musically with this [new album]." In March 2004 recording of "Where You Want to Be" began, with Lou Giordano as producer. The band recorded at Mission Sound in Brooklyn, New York for two weeks before moving to Water Music in Hoboken, New Jersey, finishing recording by April. The first single from "Where You Want to Be" was "A Decade Under the Influence," which was released to radio in late June 2004. While Taking Back Sunday was on the 2004 Warped Tour, "Where You Want to Be" was released in late July on Victory Records. After an appearance at the