Ploughman's lunch please'. And in a matter of minutes a tray is handed across the counter to you on which is a good square hunk of bread, a lump of butter and a wedge of cheese, and pickled onions, along with your pint of beer". Only one year later, in June 1957, another edition of the "Monthly Bulletin" of the Brewers' Society, referred to a ploughman's lunch using exactly that name, and said that it consisted of "cottage bread, cheese, lettuce, hard-boiled eggs, cold sausages and, of course, beer". The Glasgow newspaper "The Bulletin" from 15 April 1958 and "The Times" from
Nordic bread culture until dry and crispy. Such bread is called kavring or tvebak, meaning ‘baked twice’, and can be stored for a long time. These days, we are travelling more and experiencing globalisation, new immigrants are bringing their cuisines, classic national and regional products are being revitalised, high-end restaurants for the business elite are springing up, and we are seeing a growing interest in healthy organic food. A research report from 2008 shows that eight out of ten respondents reported eating bread for breakfast and lunch regularly. However, few of them reported eating bread for their evening meal. The report also shows