What The--?! works that spoof some of their all-time greatest successes. For example, in issue #2, Byrne creates a tale pitting his work on the Fantastic Four franchise against his work with Superman. The issue goes so far as to have the Lex Luthor character complain about the changes Byrne made to the Superman legend after DC Comics' "Crisis on Infinite Earths". Though it carried the Marvel Comics label on the front left corner, "What The--?!" touted itself as being published by "Marble Comics". "What The--?!" parodied Marvel institutions such as the legendary Marvel Comics fan mail page, with staged articles called
Captain Marvel (DC Comics) "Split!" and reassembled himself by shouting "Xam!" He had a young human ward named Billy Baxton. This short-lived Captain Marvel was credited in the comic as being "based on a character created by Carl Burgos". Legal issues with Marvel Comics over the use of "Marvel" in the title led to M.F. ceasing publication after five issues, and accepting a $4500 settlement from Marvel. When superhero comics became popular again in the mid-1960s in what is now called the "Silver Age of Comic Books", Fawcett was unable to revive Captain Marvel, having agreed to never publish the character again as part