Online book rental in India Online book rental in India Online book rental refers to a service wherein users rent books via the internet. Users browse books online and have their choices home-delivered, rather than physically visiting a library to borrow a book. This e-commerce model is very similar to the popular video rental service provided by the California-based Netflix. Online book rental is gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee. The popularity of such websites can be attributed to increasing internet usage in the country; India is expected to have the third-largest number
Flipkart Flipkart acquired Appiterate, a Delhi-based mobile marketing automation firm. Flipkart stated that it would use its technology to enhance its mobile services. In October 2015, Flipkart reprised its Big Billion Day event, except as a multi-day event that would be exclusive to the Flipkart app. Flipkart also stated that it had bolstered its supply chain and introduced more fulfilment centres in order to meet customer demand. Flipkart achieved a gross merchandise volume of US$300 million during the event, with the largest volumes coming from fashion sales, and the largest value coming from mobiles. In December 2015, Flipkart purchased a minority