Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Online book on an interactive Web 2.0 website, which usually enables the user to click on online links, look up words or keywords online, etc. "Online" means the content may only be read while the reader is connected to the Internet. Thus the reader's experience with an online book is similar to reading a printed book, except that the book is read at a computer and is only accessible while the reader is online. Online books are a common resource in virtual learning environments (VLEs). For example, the Moodle VLE defines an online book in this way. Over the last few years,