Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Slacker Slacker A slacker is a person who habitually avoids work or lacks work ethic. According to different sources, the term "slacker" dates back to about 1790 or 1898. It gained some recognition during the British Gezira Scheme in the early to mid 20th century, when Sudanese labourers protested their relative powerlessness by working lethargically, a form of protest known as "slacking". In the United States during World War I, the word "slacker" was commonly used to describe someone who was not participating in the war effort, especially someone who avoided military service, an equivalent of the later term "draft dodger".