What The--?! works that spoof some of their all-time greatest successes. For example, in issue #2, Byrne creates a tale pitting his work on the Fantastic Four franchise against his work with Superman. The issue goes so far as to have the Lex Luthor character complain about the changes Byrne made to the Superman legend after DC Comics' "Crisis on Infinite Earths". Though it carried the Marvel Comics label on the front left corner, "What The--?!" touted itself as being published by "Marble Comics". "What The--?!" parodied Marvel institutions such as the legendary Marvel Comics fan mail page, with staged articles called
Power Comics integrate elements of American superhero comics into mainstream British comic publishing, motivated by the huge success of Stan Lee's line of Marvel Comics in the USA. Besides reprinting many of Marvel's most popular series such as Spider-Man and the X-Men, there was also an attempt to create a home-grown British superhero: firstly with Johnny Future, who appeared in "Fantastic" prior to its merger with "Terrific"; and subsequently with 'Tri-Man', who appeared in "Smash" after its merger with "Fantastic". As well as drawing heavily on Stan Lee's creative output, Power Comics also attempted to emulate Lee's chatty style and community building