Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
Gramophone Company Lambert Typewriter Company, and the Gramophone Company was for a few years renamed the Gramophone & Typewriter Ltd. This was an attempt to diversify the business model, in response to a series of lawsuits brought about by Edison Bell. In 1900, the U.S. parent of Gramophone lost a patent infringement suit brought on by Columbia Records and Zonophone, and was no longer permitted to produce records in the U.S. Its hardware manufacturer, Eldridge R. Johnson, left with a large factory and thousands of talking machines with no records to play on them, filed suit that year to be permitted to