Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Baby What You Want Me to Do wife, Mama Reed." Mama Reed can be heard at the recording session for the song: Of note, nowhere in the song do the lyrics "baby what you want me to do" appear, although later cover versions would often wrongly include the phrase in place of the original "baby why you wanna let go." "Baby What You Want Me to Do" was included on Jimmy Reed's second album "Found Love" (1960), the "Jimmy Reed at Carnegie Hall" album (1961), as well as numerous compilation albums. "Baby What You Want Me to Do" reached number 10 in the "Billboard" R&B chart and