Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Country Road around the same time. During 2015, Country Road launched its homewares range in most David Jones stores across Australia. In 2016, Country Road launched sunglasses for women and purchased leading Australian menswear brand Politix. In October 2017, Country Road launched personalisation service for online orders. Country Road Country Road is a middle market clothing retailer located in Australia, New Zealand and South Africa. South African company Woolworths Holdings Limited is the ultimate parent company of Country Road, whose offer of $17/share was accepted on 4 September 2014. The brand has a customer loyalty program which enables members to receive special