Jamie Oliver so marked to his children. Oliver conceived and established the Fifteen charity restaurant, where he trained disadvantaged young people to work in the hospitality industry. Following the success of the original restaurant in London, more Fifteens have opened around the globe: Fifteen Amsterdam opened in December 2004, Fifteen Cornwall in Newquay in May 2006 and Fifteen Melbourne in September 2006 with Australian friend and fellow chef Tobie Puttock. Fifteen Melbourne has since closed. Oliver began a formal campaign to ban unhealthy food in British schools and to get children eating nutritious food instead. Oliver's efforts to bring radical change to
Jamie Oliver's Food Revolution was repelled by it. He utilized artistic license in demonstrating the concept by immersing beef trimmings in liquid ammonia, rather than gaseous ammonia, as in the meat industry. Oliver has stated, "Everyone who is told about 'pink slime' doesn't like it in their food—school kids, soldiers, senior citizens all hate it." The American Meat Institute and Beef Products Inc. responded with a three-minute YouTube infomercial. In 2010, "Jamie Oliver's Food Revolution" was nominated for the Do Something TV Show Award from the VH1 Do Something Awards for its efforts to promote healthy eating at public schools. The show also won