Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Ascent of the A-Word the book as an "often raucously funny account of what seems to be America’s most popular insult" which manages to be neither "exceedingly snarky" nor "overly academic and pretentious". Ascent of the A-Word Ascent of the A-Word: Assholism, the First Sixty Years is a 2012 book by the American linguist Geoffrey Nunberg which analyzes the history of the epithet "asshole". In "Ascent", Nunberg traces to World War II the origins of the word as an epithet, when it was used as a term of abuse for superior officers considered abusive or self-important. Following the soldiers' return home from the war,