Bowing avoid bumping heads. The kowtow is the highest sign of reverence in Han Chinese culture, but its use has become extremely rare since the collapse of Imperial China. In many situations, the standing bow has replaced the kowtow. However, in modern Chinese societies, bowing is not as formalized as in Japan, South Korea and North Korea. Bowing is normally reserved for occasions such as marriage ceremonies and as a gesture of respect for the deceased, although it still sometimes used for more formal greetings. In China, three bows are customarily executed at funerals including state funerals, ancestral worship, and at
The Subservient Chicken The Subservient Chicken The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense. The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called "the Subservient