Great white shark also known to prey upon a variety of other marine animals, including fish and seabirds. It is the only known surviving species of its genus "Carcharodon", and is responsible for more recorded human bite incidents than any other shark. The species faces numerous ecological challenges which has resulted in international protection. The IUCN lists the great white shark as a vulnerable species, and it is included in Appendix II of CITES. It is also protected by several national governments such as Australia (as of 2018). The novel "Jaws" by Peter Benchley and the subsequent film by Steven Spielberg depicted the
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of