Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Naked Lunch with elements of Burroughs' life, creating a hybrid film about the writing of the book rather than the book itself. Peter Weller starred as William Lee, the pseudonym Burroughs used when he wrote "Junkie". Naked Lunch Naked Lunch (sometimes The Naked Lunch) is a novel by American writer William S. Burroughs, originally published in 1959. The book is structured as a series of loosely connected vignettes. Burroughs stated that the chapters are intended to be read in any order. The reader follows the narration of junkie William Lee, who takes on various aliases, from the U.S. to Mexico, eventually to