Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Where You Want to Be 720,000. In 2005, JJ Koczan of "The Aquarian Weekly" wrote that "Where You Want to Be" might "perhaps go down in pop culture history as the record that broke the emo scene commercially." Six tracks from the album were included on the 2007 "Notes from the Past" compilation. In 2014, "Alternative Press" Brian Kraus wrote that it was "the closest they've come to the elusive 'perfect album. Calling it "catchy" in comparison to "Tell All Your Friends", the album "matured the words past freshman year and flexed the rhythm guitar to a new level." In 2016, Fuse.tv ranked "Where You