Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity drug addictions, divorces, scandals, sordid affairs etc.) in order to “sell” a story and help gain further coverage for their clients as well. This is supported by the press agentry/publicity model which is often used within the fashion, sporting and entertainment industry at which point follows the presumption that even bad news can be good publicity. The theory, "Any press is good press," has been coined to describe situations where bad behaviour by people involved with an organization or brand have actually resulted in positive results, due to the fame and press coverage accrued by such events. One example would