Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
What Do You Mean? "What do you mean / When you nod your head yes, but you wanna say no? / What do you mean / When you don't want me to move, but you tell me to go?." "USA Today" Carly Mallenbaum, who heard the song in early August, described it as a "catchy dance track for the club". Similarly, a writer for "The Daily Beast" said, "['What Do You Mean?' is] pretty damn catchy; a slow-burner that, like that collab, swells into a Bieber banger". Gil Kaufman of MTV News also called it a "banger", explaining, "the track is classic JB: seductive,