Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Lunch an established part of the daily routine, remaining so to this day. In many countries and regions lunch is the dinner or main meal. Prescribed lunchtimes allow workers to return to their homes to eat with their families. Consequently, where lunch is the customary main meal of the day, businesses close during lunchtime. Lunch also becomes dinner on special days, such as holidays or special events, including, for example, Christmas dinner and harvest dinners such as Thanksgiving; on these special days, dinner is usually served in early afternoon. Among Christians, the main meal on Sunday, whether at a restaurant or