Criticism of Spotify to regulate artists. Therefore, we are moving away from implementing a policy around artist conduct". On June 27, 2018, when rapper Drake released his fifth studio album "Scorpion", Spotify revamped most of its playlist to include the rapper and singer's face, even when the playlist didn't specifically have a Drake song in it. The change was dubbed "Scorpion SZN" by Spotify. However, some users complained about the repetitive use of the artist's likeness on the website's front page, while Spotify Premium users demanded refunds, dissatisfied with seeing music promotion on what was supposed to be an ad-free service. Spotify gave
Spotify team would lead an Advanced Analytics unit within the company focused on developing data services. In April 2016, Spotify acquired CrowdAlbum, a "startup that collects photos and videos of performances shared on social networks", and would "enhance the development of products that help artists understand, activate, and monetize their audiences". In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. Spotify stated that Sonalytic will be used to improve the company's personalised playlists, better match songs with compositions, and improve the company's publishing data system. Spotify also acquired MightyTV later in March, an app