Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Online Books Page came shortly thereafter. The web site was named one of the best free reference web sites in 2003 by the Machine-Assisted Reference Section of the American Library Association. Online Books Page The Online Books Page is an index of e-text books available on the Internet. It is edited by John Mark Ockerbloom and is hosted by the library of the University of Pennsylvania. The Online Books Page lists over 2 million books and has several features, such as "A Celebration of Women Writers" and "Banned Books Online". "The Online Books Page" was the second substantial effort to catalog online texts,