Cruel Jaws before the annual Regatta celebration, the townspeople are faced with financial ruin if something is not done about their new-found shark problem. If that was not enough, the owners of the local amusement park have been subject to a hostile takeover from a prospective businessman looking to cash in on their prized property. It is then up to the sheriff, the park's owner, and a shark expert to head out and kill the shark before the summer economy is slashed and the park is demolished. The film utilizes footage from the "Jaws" film series, "Deep Blood" and "Great White". The
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of