Where do you want to go today? Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Tony Kaye directed a series of
Where You Want to Be enough songs for a second album. The band initially dismissed a number of songs, since the material wasn't "taking us anyplace new. We really wanted to grow musically with this [new album]." They pushed themselves, trying to write the best songs they could. According to Mascherino, the group "didn’t spend as much time playing together in order to do exactly what we wanted to because some of us were new." After a September–November 2003 co-headlining tour with Saves the Day, according to Rubano, the group had "about 45 minutes to rest" before starting work on "Where You Want to Be".