Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
The Link (retailer) 2002, as announced in November 2001. The Link (retailer) The Link was an internet based mobile phone and communications retailer in the United Kingdom. It was owned by Dixons Retail (known currently as Dixons Carphone, formerly DSG International), the United Kingdom's largest consumer electronics retail group, and traded online through a dedicated retail website, which in addition to mobile phones also offered satellite navigation systems and broadband internet services. The brand was previously used for a chain of mobile phone retail stores, which were 60% owned by DSGi, and 40% owned by O2, the telecommunications company. At the time of