Unusual types of gramophone records Hi-Fi was a system of proprietary records and players designed for use in automobiles, utilizing a slower play speed and high stylus pressure. With their origin stretching back to the dawn of recorded sound at the turn of the 20th century, flexible recording media have been made from a variety of materials including foil, paper, and–in the 1950s–thin flexible vinyl known as flexi discs. Thin, flexible paper-based records were briefly popularized in the 1930s by Hit of the Week Records and Durium Records. "Melody Cards" were popular in the late 1950s. They took the form of an oversized rectangular postcard
The Winner Records to offer well-recorded and pressed gramophone records at a budget price. Winner records, with black or red labels, were mostly of a popular music type, although they included some items of musical distinction, such as early recordings by John Barbirolli, then a child-prodigy performer on the violoncello, and nearly all of the discography of Marie Novello, one of the last students of Theodor Leschetizky. In the early 1920s the company introduced a higher-quality series, Velvet Face Records, so called because the material of which they were made was allegedly smoother than that used by other manufacturers. These had green labels,