Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Electro World (retailer) announced that they would sell the Electro World operations in Turkey to Bimeks, one of the leading specialist electrical retailers in the country. Electro World in Turkey was subsequently integrated into Bimeks. Dixons Retail agreed in May 2014 to sell Electro World in the Czech Republic and Slovakia to Nay. The online Electro World operations in Greece have been merged with Dixons Retail's existing business Kotsovolos. Electro World (retailer) Electro World is an electronics online retailer operating in Sweden. It also operated in Czech Republic, Slovakia, Poland, Greece and Turkey, as a subsidiary of Dixons Retail (formerly DSG International), until