Seventy Two Changes the Fall 2010 collection of the brand at SoHo Showroom in Manhattan. In the same month, the brand opened its first boutique at Times Square in Shanghai, China, and it was sold in over 30 stores in North America and Asia. Seventy Two Changes sales have expanded from $100 million in 2009 to a predicted $400 million in 2010. In the following year, Tsai's contract with Truth and Pride ended, but Tsai had no intention to renew the agreement. Due to the differences in vision between shareholders of mainland China and United States, Tsai chose to quit the business and
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