Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Nau (clothing retailer) to an inability to raise further capital. In 2008 Nau was purchased by Horny Toad, Inc. and reopened for trade in October of that year. In October 2013, Horny Toad sold the Nau brand to Korean-based Black Yak for an undisclosed amount with plans to continue the growth of the business through online, wholesale and eventually its own retail channels. Nau (clothing retailer) Nau is a clothing company, founded in 2007 by Marmot (company) founder Eric Reynolds and based in Portland, Oregon, United States. The company's business model includes the use of textiles developed from sustainable technical fibers and fabrics