E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Athena (retailer) retailer. Athena (retailer) Athena is a British art retailer and retail chain, which was founded in 1964. Today it sells fine art prints from a variety of UK artists. However it is best known for its iconic posters such as "L'Enfant" (a picture of a muscular man cradling a baby), The Lord Of The Rings from 1976 by Jimmy Cauty, the Tennis Girl poster from 1976 and "Beyond City Limits," published in the 1990s. The company's popular success divided opinion amongst intellectuals and art critics who were uncertain as to whether these works were too vulgar and populist to be