Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Where You Want to Be to generic teenage angst." Phares called "Where You Want to Be" "definitely a solid album ... but crafting something a little more unique would take Taking Back Sunday's music that much farther." On "Chart Attack", despite the album's being "overwrought" its "quality songwriting and some killer arrangements conceal "Where You Want to Be"s occasional off-the-chart cheese readings." Although "Drowned in Sound" writer Mat Hocking expected the album to be one of the "grittiest, most emotionally driving punk-pop records of the year," it turned out to be "an album that's playing it far too safe: melodies rise and fall, soaring and