Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
What Are Records? What Are Records? What Are Records? (or W.A.R.?) is an independent record label located in Boulder, Colorado. Founded in New York City in 1991 by owner Rob Gordon, former director of A&R at EMI, the company moved to Boulder in 1994. W.A.R.? has released over 100 records by Frank Black (of the Pixies), Bill Burr, Stephen Lynch, The Samples, Maceo Parker, Melissa Ferrick, and Whitest Kids U' Know. What Are Records? was founded in Gordon’s New York City loft in 1991. From the beginning, it fostered a direct-to-stores and direct-to-consumers distribution strategy Friend of Gordon and The Samples then-manager, Ted