Plastic surgery body with the only purpose of improving a person’s appearance and/or removing signs of aging. In 2014, nearly 16 million cosmetic procedures were performed in the United States alone. The number of cosmetic procedures performed in the United States has almost doubled since the start of the century. 92% of cosmetic procedures were performed on women in 2014, up from 88% in 2001. Nearly 12 million cosmetic procedures were performed in 2007, with the five most common surgeries being breast augmentation, liposuction, breast reduction, eyelid surgery and abdominoplasty. The American Society for Aesthetic Plastic Surgery looks at the statistics for
Cosmetic packaging of the keys to attractive packaging is artistic use of colors. Most relevant for the marketer is the outer secondary packaging. However, there are cosmetics which are distributed in one single cosmetic container. Cosmetic packages must not only convey beauty, they must equate to brand awareness. Since the package is what the consumer initially sees, it is very influential in shaping perceptions about the product. Part of building brand awareness for a cosmetic product is associating it with emotion. Since it's not a survival product it's marketed to appeal to the desire to enhance appearance. The packaging must stimulate this