Irv Novick for the Johnstone and Cushing advertising agency in the 1960s, but was unhappy in advertising and was lured back to DC by Kanigher with a freelance contract, a guarantee of steady work and certain perks which was at the time unprecedented. After editorial and management changes in 1968, Novick began drawing superhero titles such as "Batman", "Superman's Girl Friend, Lois Lane", and "The Flash". Novick and writer Frank Robbins crafted the story which revealed the last name of Batman's butler Alfred Pennyworth in "Batman" #216 (Nov. 1969). The Robbins and Novick team was instrumental in returning Batman to the character's
Alfred Butler eventually rising to the rank of Captain. While a temporary Second Lieutenant, he was awarded the Military Cross. The citation reads: At the age of 17, Butler became a clerk to Henry Burke, then Somerset Herald. In 1919, on Burke's promotion to Garter Principal King of Arms, Butler became his secretary, and continued in this post until Burke's death in 1930. Burke specialised in genealogy, and Butler learned a lot from him, eventually being regarded as the foremost genealogist of his generation. During this time Butler also edited Burke's Peerage, from 1922 – 1926. Butler became an officer of arms