E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Then and Now (retailer) Then and Now (retailer) Then and Now (also Then and Now Shop) is a London-based Internet retailer that sells past season designer clothes and accessories at substantial discounts, as well as current-season items from designer names. Then and Now was established in Farringdon in December 2011 by Lian Michelson, a former Morgan Stanley trader. It works direct with suppliers to offer sales direct from the site and also includes links to affiliates, for which it receives a commission on subsequent purchases. The original inspiration for the site came about when Michelson noticed an absence of discounted menswear online, although the