Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Slacker Radio in favor of a new, streamlined design and a simplified logo, now colored orange (as opposed to the black, white and gold colors of the old logo). On 14 December 2014, a redesign and relaunch incorporated a new logo, a red, white, and black color scheme, and a complete UI overhaul for all platforms. Slacker offers traditional genre, specialty, and artist stations pre-programmed by professional DJs while also letting users build entire stations of specific artists. Slacker users can continue to develop any of these stations by rating favorite songs and banning artists or songs. Slacker also allows subscribers to