English as a lingua franca the fore. English as a lingua franca English as a lingua franca (ELF) is the use of the English language as "a common means of communication for speakers of different first languages". ELF is also "defined functionally by its use in intercultural communication rather than formally by its reference to native-speaker norms" whereas English as a foreign language aims at meeting native speaker norms and gives prominence to native speaker cultural aspects. While lingua francas have been used for centuries, what makes ELF a novel phenomenon is the extent to which it is used – both functionally and geographically. A
Communication design uses visual channel for transmission of messages, precisely because this term relates to the concept of visual language of some media and not limited to support a particular form of content, as do the terms graphic design (graphics) or interface design (electronic media). Communication design Communication design is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure