What The--?! works that spoof some of their all-time greatest successes. For example, in issue #2, Byrne creates a tale pitting his work on the Fantastic Four franchise against his work with Superman. The issue goes so far as to have the Lex Luthor character complain about the changes Byrne made to the Superman legend after DC Comics' "Crisis on Infinite Earths". Though it carried the Marvel Comics label on the front left corner, "What The--?!" touted itself as being published by "Marble Comics". "What The--?!" parodied Marvel institutions such as the legendary Marvel Comics fan mail page, with staged articles called
Mr. Scarlet Mr. Scarlet Mr. Scarlet is a fictional, comic book superhero published by Fawcett Comics, and later by DC Comics. Brian Butler, the original Mister Scarlet, debuted in "Wow Comics" #1 (cover-dated Winter 1940-41), and was created by France Herron and Jack Kirby. Mr. Scarlet, created by writer France Herron and artist Jack Kirby debuted in Fawcett Comics' "Wow Comics" #1 (Winter 1940-41) and was the cover feature for five issues of that anthology comic. He later appeared in Fawcett's "Mary Marvel" #9 (Feb. 1947). After the Fawcett properties were acquired by National Comics Publications, the future DC Comics, Mr. Scarlet