Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
ESC Corporate Services trade name registrations. ESC Corporate Services is a licensed service provider under contract with the MGS. Licensed service providers under MGS contract have exclusive rights to facilitate access to government registries (records databases) and registration services in Ontario and across Canada. As such, ESC Corporate Services is licensed to legally provide a variety of government services to the legal and business communities. The contract with the MGS does not prohibit the development of any proprietary and value added services that a Licensed Service Provider deems necessary in order to retain its market share and improve its operational and customer service