E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Very (online retailer) with Very in October 2017. Very has sponsored V music festival, also offering a delivery service to the festival sites in 2012. It has also sponsored "Celebrity Big Brother" on Channel 5, with branded, 'click-to-buy' product placement. Very (online retailer) Very (also known as Very.co.uk) is a British online retailer with headquarters in Speke, Liverpool. The brand was launched in the UK in July 2009 as part of Shop Direct. Very had formerly been known as Littlewoods Direct. The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in