E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Powell's Books color-coded rooms and over 3,500 different sections. The inventory for its retail and online sales is over four million new, used, rare, and out-of-print books. Powell's buys around 3,000 used books a day. Powell's was founded by Walter Powell in 1971. His son, Michael Powell, had started a bookstore in Chicago, Illinois, in 1970 which specialized in used, rare, and discounted books, primarily of an academic and scholarly nature. In 1979, Michael Powell joined his father in Portland, right after his father's store was not offered a lease renewal; within a year, they found the location that became its current