Marvel Comics stars of "The Fantastic Four" #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed a reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to "The Amazing Spider-Man" title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other
Captain Marvel (DC Comics) "Split!" and reassembled himself by shouting "Xam!" He had a young human ward named Billy Baxton. This short-lived Captain Marvel was credited in the comic as being "based on a character created by Carl Burgos". Legal issues with Marvel Comics over the use of "Marvel" in the title led to M.F. ceasing publication after five issues, and accepting a $4500 settlement from Marvel. When superhero comics became popular again in the mid-1960s in what is now called the "Silver Age of Comic Books", Fawcett was unable to revive Captain Marvel, having agreed to never publish the character again as part