Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lunch Finland. In the United Kingdom, lunch is often a small meal, designed to stave off hunger until returning home from work and eating dinner. It is usually eaten early in the afternoon. Lunch is often purveyed and consumed in pubs. Pub lunch dishes include fish and chips, ploughman's lunch and others. In Hungary, lunch is traditionally the main meal of the day, following a "leves" (soup). In Poland the main meal of the day (called "obiad") is traditionally eaten between 1:00pm and 5:00pm, and consists of a soup and a main dish. Most Poles equate the English word "lunch" with