Rdio compete with services such as Deezer, MOG, Napster, Rhapsody, and Spotify. On September 27, 2013, Rdio added a music recommendations feature that delivered personalized albums, stations, and playlists. On January 16, 2014 Rdio introduced some free streaming options, supported by audio advertisements. On November 16, 2015, Rdio filed for Chapter 11 bankruptcy, and reached a deal to sell certain assets and intellectual property to a competitor, Pandora, for $75 million, pending approval by the bankruptcy court. As part of this transition, the Rdio service was discontinued effective December 22, 2015, and some employees were transferred to Pandora, which will introduce
Corporate branding behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media. Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as