Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Electro World (retailer) Electro World (retailer) Electro World is an electronics online retailer operating in Sweden. It also operated in Czech Republic, Slovakia, Poland, Greece and Turkey, as a subsidiary of Dixons Retail (formerly DSG International), until operations in those countries were sold off. Electro World operated stores in some countries, and was online-only in others. It arrived in Sweden as an online brand, replacing the PC City website there. PC City's physical stores in Sweden had already been closed down in 2009. In 2009, the Polish Electro World operation was sold by DSG International to Mix Electronics. In September 2013, Dixons Retail