Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Short-term memory generally acknowledged that the two concepts are distinct. Working memory is a theoretical framework that refers to structures and processes used for temporarily storing and manipulating information. As such, working memory might also be referred to as "working attention". Working memory and attention together play a major role in the processes of thinking. Short-term memory in general refers, in a theory-neutral manner, to the short-term storage of information, and it does not entail the manipulation or organization of material held in memory. Thus, while there are short-term memory components to working memory models, the concept of short-term memory is distinct