Jamie Oliver Oliver travelled to inspire everyday people in Rotherham, Yorkshire, to cook healthy meals. Another television series is "Jamie Oliver's Food Revolution" (2010–11), where he travelled first to Huntington, West Virginia and then to Los Angeles to change the way Americans eat, and address their dependence on fast food. Oliver's holding company, Jamie Oliver Holdings Ltd., earned enough for Oliver to have been listed on "The Sunday Times" list of richest Britons under 30. In December 2009, Oliver received the 2010 TED Prize. Oliver hosted "Jamie's 15 Minute Meals" on Channel 4, which aired for 40 episodes in 2012. In June
Jamie Oliver every year, although neither J. Sainsbury nor Oliver has ever discussed the exact figure. By 2004, the company had made 65 advertisements with him, but the arrangement was not without controversy. Oliver was reported to have admitted that he does not use supermarkets. He criticised Sainsbury's CEO Justin King when Oliver slammed the "junk" sold by supermarkets that ends up in the lunchboxes of millions of children. King reportedly hit back, saying: "Dictating to people—or unleashing an expletive-filled tirade—is not the way to get engagement." In July 2011, after eleven years, the partnership between Oliver and Sainsbury's ended. The final