Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Plate lunch in California in 1999. L&L founder Eddie Flores rebranded it "L&L Hawaiian Barbecue", explaining that "When we went to the mainland, the name 'Hawaiian' is a draw, because everyone just fantasized, everyone wants to come to Hawaii." Overwhelmingly popular plate lunch entrées reflect Asian influence. Of Japanese origin is chicken "katsu", fried boneless chicken breaded with Japanese bread crumbs, and beef "teriyaki" (often shortened to "teri beef"). A common side-dish with plate lunches is fried noodles, often either "chow mein", "chow fun" or "saimin" noodles. Entrées of Hawaiian origin include "kalua" pork (also called "kalua pig") and "lau lau" (pork