Seismic risk Seismic risk Seismic risk refers to the risk of damage from earthquake to a building, system, or other entity. Seismic risk has been defined, for most management purposes, as the potential economic, social and environmental consequences of hazardous events that may occur in a specified period of time. A building located in a region of high seismic hazard is at lower risk if it is built to sound seismic engineering principles. On the other hand, a building located in a region with a history of minor seismicity, in a brick building located on fill subject to liquifaction can be as
The Superstar Effect The Superstar Effect The Superstar Effect or "Tiger Woods effect" refers to the change in performance caused by the presence of a highly ranked player - a superstar - in a rank-order competition. The phenomenon was first described in a study titled ""Quitters Never Win: The (Adverse) Incentive Effects of Competing with Superstars"" by Jennifer Brown, which examined the performance of golfers at events with and without Tiger Woods. In contradiction to what intuition would suggest (namely that increased rivalry encourages better performance), Brown finds that the presence of a superstar is in fact associated with reduced competitor’s efforts in