Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Bost's Bread cake lines were transferred to other plants within the company. In the early 90's the formulas or recipes, intellectual property, as well as some hardware of Bost's Bread were sold to Waldensian Bakeries, owned by the Rostan family, longtime bakers of rival Sunbeam Bread. That company was sold in 1995 to the Flowers Baking Company which sold Bost's Bread alongside its products for a few years before phasing out the brand around the year 2000. Bost's Bread Bost's Bread was a brand of baked bread distributed in the Western Carolinas, Virginia and Tennessee. Bakers in the eastern parts of the