Rdio an "expanded" experience incorporating this IP in late 2016. On April 2, 2013 Rdio launched Vdio, a movie and television show streaming service. Vdio was set up similarly to Rdio but adopted a pay-per-view model. The service focused on newly released titles from major Hollywood studios like Disney, Fox, Universal Studios, and Warner Bros. Current Rdio subscribers were given US$25 in credit to spend on Vdio. Vdio was shut down on December 27, 2013. In 2013, "Entertainment Weekly" compared a number of music services and judged Rdio the best, grading it "A" and writing that it had "by far the
Corporate branding behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media. Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as