Kumi Naidoo to 2008, he was the Secretary General and chief executive officer of Johannesburg-based Civicus: World Alliance for Citizen Participation, which is dedicated to strengthening citizen action and civil society throughout the world. He also served as the founding chairperson of the Global Call to Action Against Poverty. Kumi Naidoo joined Greenpeace in 2009. He had been persuaded by his daughter Naomi to take on the role. Greenpeace's commitment to direct action and civil disobedience was what attracted Naidoo to the organisation. Naidoo saw his role as the executive director of Greenpeace as that of an alliance builder and an agent
Euvin Naidoo channels). In February 2009 Naidoo was selected as a Young Global Leader (YGL) by the World Economic Forum (WEF). At the 2012 World Economic Forum on Africa, the final plenary session chose to profile five 'Rising Stars of Africa', drawn from across the continent- Euvin Naidoo was chosen to be a part of this group, honoured with helping close the event highlighting the views of the next generation of leaders. In August 2012 Euvin was also recruited onto the Global Agenda Council (GAC) USA, for the World Economic Forum. Per the description of the World Economic Forum, 'Global Agenda Councils...[are]