Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity the creation of brand familiarity. Furthermore, publicity highly disputes the idea of trying to persuade a consumers feelings towards the brand and focus more towards how they feel, think and remember things in relation to the brand or client. Edward Bernays had once quoted "it is important that any effort to influence or effect the American public that is not in the public interest be killed by the light of pitiless publicity and analysis". The main focus for publicity is to create awareness for an organization, brand or individual. Despite this, publicity can also create a negative effect resulting in