Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Onoff (retailer) of consumer electronics chain Expert announced they would buy 30 of the total 67 stores and the central warehouse. From 1 August 2011, these stores became part of the Expert chain. Expert estimated with this takeover they would have a market share in Sweden of about 12-13 percent. The Swedish Expert chain filed for bankruptcy on 18 September 2012. Onoff (retailer) Onoff (originally named Telecall) was a Swedish retail chain selling consumer electronics and major appliances. Founded in 1971, and later expanding into Finland and Estonia, the Swedish parent business went bankrupt in 2011, with some stores being purchased by