Systematic Training for Effective Parenting Systematic Training for Effective Parenting Systematic Training for Effective Parenting (STEP) is a parent education program published as a series of books. STEP was developed and published by the psychologists Don Dinkmeyer Sr., Gary D. McKay and Don Dinkmeyer Jr. The publication was supplemented by an extensive concept for training and proliferation. STEP has reached more than 4 million parents and has been translated into Spanish, French, German, and Japanese. Korean and Chinese adaptations are in progress. STEP is based on Alfred Adler's individual psychology and the work of the psychologists Rudolf Dreikurs and Thomas Gordon. An evaluation of the
Effective frequency of various theories and models of advertising. Effective frequency In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this word means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency. There are several definitions of effective frequency. The following are some key examples: In 1879–80, Hermann Ebbinghaus conducted research on higher