Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Ladies who lunch show, features the byline "The Magazine of The American Society of Ladies Who Lunch - A Lot." The novel "The Ladies Who Lunch: A Middle Aged Women's Guide to Modern Morality" by Ruth L. Kern tells the story of a group of glamorous middle-aged women in the upper echelons of society. "Ladies Who Lunch" is also the name of a podcast hosted by Ingrid Nilsen and Cat Valdes. Once a week they discuss sex, relationships, social phobias and more, as they approach life's dilemmas with compassion and a sense of humor. Ladies who lunch Ladies who lunch is a phrase