Spotify of the iPhone via the watch. Users can also choose which devices to play music on via Bluetooth. In September 2010, the World Economic Forum (WEF) announced the company as a Technology Pioneer for 2011. In August 2017, Spotify was the most downloaded music app on the iOS platform in the United States. Spotify has attracted significant criticism since its 2008 launch. The primary point of criticism centres around what artists, music creators and the media have described as "unsustainable" compensation. Unlike physical sales or legal downloads, which pay artists a fixed price per song or album sold, Spotify pays
Criticism of Spotify an apology on the Spotify blog by Ek, in which he wrote that "We should have done a better job in communicating what these policies mean and how any information you choose to share will – and will not – be used", along with details on what features the permissions would enable. An updated privacy policy, with "clearer language" focused on helping users, rather than lawyers, understand its contents, was rolled out in September 2015. In August 2015, "Billboard" reported that Spotify was among the streaming services influenced by "pay for play", in which labels pay for songs to be