Cutex Cutex Cutex is a brand of nail care products, owned by Revlon, Inc. The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut. Northam Warren created the first fingernail cuticle remover and nail polish in 1911. Cutex introduced nail tints in 1914, and a liquid nail polish for the first time in 1917. The product took a long time to catch on, in 1927, it was reported as being a fad in London. In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the
Nail polish basic toothpick. Social media has given rise to the nail art culture that allows users to share their pictures about their nail art. "WWD reports nail polish sales hit a record $768 million in the U.S. in 2012, a 32% gain over 2011, despite a cluttered market that seemingly sees a new launch each week." Several new polishes and related products came on to the market in the second decade of the twenty-first century as part of the explosion of nail art, such as nail stickers (either made of nail polish or plastic), stencils, magnetic nail polish, nail pens, glitter