Richard Branson Fast Track 100, sponsored by Virgin Group, at its yearly event, where places to join Richard Branson on trips to South Africa to provide coaching and mentoring to students are auctioned to attendees. In 2009, Jason Luckhurst and Boyd Kershaw of Practicus, Martin Ainscough of the Ainscough Group and Matthew Riley of Daisy Communications helped raise £150,000 through the auction. In March 2008, Branson hosted an environmental gathering at his private island, Necker Island, in the Caribbean with several prominent entrepreneurs, celebrities, and world leaders. They discussed global warming-related problems facing the world, hoping that the meeting would be a
Richard Branson for the cameras. On 17 August 2011, he was featured in the premier episode of Hulu's first long-form original production entitled, "A Day in the Life". At the 2012 Pride of Britain Awards on ITV on 30 October, Branson, along with Michael Caine, Elton John, Simon Cowell and Stephen Fry, recited Rudyard Kipling's poem "If—" in tribute to the 2012 British Olympic and Paralympics athletes. In the late 1990s, Branson and musician Peter Gabriel discussed with Nelson Mandela their idea of a small group of leaders working to solve difficult global conflicts. On 18 July 2007, in Johannesburg, South Africa,