Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Books and publishing in Pakistan through new books at a store and discovering exciting new books. Popular online bookstores include Liberty Books and Readings. Liberty Books was established in 1961, and now has eight stores in the country. They deliver to 350 cities in Pakistan. Readings was established in 2006, and now claims to be the "largest ever and ever expanding e-bookshop in Pakistan." It also boasts "the largest distribution network of imported books in Pakistan." Both online bookstores offer Cash On Delivery for items purchased. Readings also offers same-day delivery (before 1PM) in Lahore, employing a method that has been popular with global e-commerce