Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Athena (retailer) retailer. Athena (retailer) Athena is a British art retailer and retail chain, which was founded in 1964. Today it sells fine art prints from a variety of UK artists. However it is best known for its iconic posters such as "L'Enfant" (a picture of a muscular man cradling a baby), The Lord Of The Rings from 1976 by Jimmy Cauty, the Tennis Girl poster from 1976 and "Beyond City Limits," published in the 1990s. The company's popular success divided opinion amongst intellectuals and art critics who were uncertain as to whether these works were too vulgar and populist to be