Irv Novick for the Johnstone and Cushing advertising agency in the 1960s, but was unhappy in advertising and was lured back to DC by Kanigher with a freelance contract, a guarantee of steady work and certain perks which was at the time unprecedented. After editorial and management changes in 1968, Novick began drawing superhero titles such as "Batman", "Superman's Girl Friend, Lois Lane", and "The Flash". Novick and writer Frank Robbins crafted the story which revealed the last name of Batman's butler Alfred Pennyworth in "Batman" #216 (Nov. 1969). The Robbins and Novick team was instrumental in returning Batman to the character's
Alfred Allen Booth Alfred Allen Booth Sir Alfred Allen Booth, 1st Baronet (1872–1948) was a British businessman and shipowner. A scion of the Booths of Dunham Massey, Cheshire, his great-grandfather moved to Liverpool in the mid-18th century. Booth was created a baronet in 1916 by H. H. Asquith for supporting Britain's war effort and services to industry. He was born on 17 September 1872, the son of Alfred Booth and Lydia Allen Butler. His maternal grandfather was Benjamin Franklin Butler (1795 – 8 November 1858), who served as the 12th Attorney General of the United States from 1833 to 1838. Booth was educated