Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Slacker Attempts to track down such evaders were called "slacker raids". During World War I, U.S. Senator Miles Poindexter discussed whether inquiries "to separate the cowards and the slackers from those who had not violated the draft" had been managed properly. A "San Francisco Chronicle" headline on 7 September 1918, read: "Slacker is Doused in Barrel of Paint". The term was also used during the World War II period in the United States. In 1940, "Time" quoted the U.S. Army on managing the military draft efficiently: "War is not going to wait while every slacker resorts to endless appeals." The shift