Moto E (1st generation) market of India; Magnus Ahlqvist, vice president of Motorola's EMEA division, estimated that between 65 and 70% of users in India still used feature phones. In February 2014, Motorola had partnered with the online retailer Flipkart to be the exclusive retailer of the Moto G in India, marking its first release in the country since 2012. The website's original stock of 20,000 units sold out within hours, and it sold 247,000 Moto G units in just two months, ranking as the 12th highest-selling smartphone in the country for the first quarter of 2014. Trischler noted that durability was a key
Flipkart (smartphones), Smartbuy (electronics accessories, effectively replacing Digiflip), and MarQ (for large appliances, although its launch was faced with a trademark dispute with an existing company, Marc Enterprises). On 13 September 2014, a Flipkart delivery boy allegedly molested a housemaid in Hyderabad. The house maid's employer has been fighting against Flipkart for justice on this issue, and also for making offline delivery services safe. On 6 October 2014 Flipkart launched a promotion called 'Big Billion Day' with the intention to increase the popularity of their website by targeting a billion sales in 1 day. This, even though Flipkart achieved the target,