Spotify and make investment in each other's music businesses, forming an alliance in the music industry. As a result of this transaction, Spotify gained a 9% stake in TME with TME gaining a 7.5% stake in Spotify. In February 2018, Spotify and Discord teamed up, allowing Discord desktop app users, on both PC and Mac, to publicly display on their profile what music they're listening to, and if the users have Spotify's Premium service, they can listen to each other's music together in real-time. In April 2018, Spotify announced a discounted entertainment bundle with video-on-demand provider Hulu. In July 2015, Spotify
Spotify team would lead an Advanced Analytics unit within the company focused on developing data services. In April 2016, Spotify acquired CrowdAlbum, a "startup that collects photos and videos of performances shared on social networks", and would "enhance the development of products that help artists understand, activate, and monetize their audiences". In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. Spotify stated that Sonalytic will be used to improve the company's personalised playlists, better match songs with compositions, and improve the company's publishing data system. Spotify also acquired MightyTV later in March, an app