Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lunch word "lanches" derives from the English word "lunch", but it refers to a lighter meal or snack taken during the afternoon (around 5pm) due to the fact that, traditionally, Portuguese dinner is served at a later hour than in English-speaking countries. In Spain, the midday meal, "lunch" takes place between 1:00pm and 3:00pm and is effectively dinner, (the main meal of the day); in contrast, supper does not usually begin until between 8:30pm and 10:00pm. Being the main meal of the day everywhere, it usually consists of a three-course meal: the first course usually consists of an appetizer; the main