Romance novel can be much less successful in a European market. Although Italy is the strongest foreign market for the chick lit sold by single-title imprint Red Dress Ink, in that country romance readers do not care to read books about cowboys, as this type of occupation was not common in their culture. The paranormal romance genre is not popular in countries such as Poland and Russia, although historical romance tends to be very successful. Inspirational romance does not sell well in Europe, where romances that feature babies are very popular. German readers enjoy reading more erotic romance novels, and some German
Gay romance Gay romance Gay romance is a genre of romance novels with male homosexual main characters. The category ranges from young adult fiction, science fiction contemporary, paranormal, historical and erotic. After gaining popularity over the past ten years, male/male romance (aka mm romance or m/m romance) novels are now hitting mainstream best-seller lists. Although traditionally written by and for gay men, most contemporary gay romance novels have high female readerships. According to best selling author Aria Grace, approximately 90% of her readers are female. There is also an disproportionate number of female authors in the Gay Romance genre with more than