Jaws (novel) Jaws (novel) Jaws is a 1974 novel by American writer Peter Benchley. It tells the story of a great white shark that preys upon a small resort town and the voyage of three men trying to kill it. The novel grew out of Benchley's interest in shark attacks after he learned about the exploits of shark fisherman Frank Mundus in 1964. Doubleday commissioned him to write the novel in 1971, a period when Benchley struggled as a freelance journalist. Through a marketing campaign orchestrated by Doubleday and paperback publisher Bantam, "Jaws" was incorporated into many book sales clubs catalogues and
Jaws (franchise) no anamorphic enhancement of the documentary on the Jaws Blu-Ray. Universal "devised and co-ordinated a highly innovative plan" for the first film's distribution and exhibition. The studio and publisher Bantam designed a logo which would appear on both the paperback and on all film advertising. "Both publisher and distributor recognized the mutual benefits that a joint promotion strategy would bring." Producers Zanuck and Brown toured six cities to promote the paperback and the film. Once the film was released, more merchandising was created, including shark-illustrated swimming towels and T-shirts, plastic shark fins for swimmers to wear, and shark-shaped inflatables for