Nashik valley wine farming imported grape plant varieties of Chenin blanc, Sauvignon blanc and Zinfandel and planted them in the land owned by his family. In 1997, Kerry Damskey, a leading wine maker from California's Sonoma Valley (the largest wine producer in the Wine Country region) provided the expertise for crushing of wine grapes. The first wine came to be marketed in March 2000 under the trade name "Sula". Several other farmers joined him in propagation of this effort. The wine magazine the "Sommeliar India", reported that Nashik Valley Wine was first marketed by Sula in 2000. The grape varieties raised in the
California wine dubbed "Cal-Ital" reinvigorated the industry with new wine styles made from different varieties like Syrah, Viognier, Sangiovese and Pinot grigio. The Santa Cruz-based Bonny Doon Vineyard was one of the first wineries to promote these grape varieties in California actively. The large variety of wine grapes also encourages a large variety of wines. California produces wines made in nearly every single known wine style including sparkling, dessert and fortified wines. In the early 21st century, vintners have begun reviving heirloom grape varieties, such as Trousseau gris and Valdiguié. While Californian winemakers do craft wines in more "Old World" or European