Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Trade promotion (marketing) about buying a new product or introduce them to a product they were unfamiliar with before. In 2004, less than 30% of Trade Promotions in the Consumer Packaged Goods industry were profitable. Several issues cause such lack of profitability. Some potential problems associated with trade promotions programs are costs, the potential impact on small manufacturers, and the tendency to rely too much on trade promotions to move merchandise. Trade promotion decisions are often rushed and based on sub-par data. While Sales and Marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the