Cutex Cutex Cutex is a brand of nail care products, owned by Revlon, Inc. The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut. Northam Warren created the first fingernail cuticle remover and nail polish in 1911. Cutex introduced nail tints in 1914, and a liquid nail polish for the first time in 1917. The product took a long time to catch on, in 1927, it was reported as being a fad in London. In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the
Vamp Nail Polish bottle and sold extremely well, with nationwide shortages for months after its introduction. It became Chanel's best selling product. By 1996 "Newsweek" was reporting that the color was "finally out of style," but even into 2000, it was the fifth best-selling nail polish in the world. Before Chanel introduced Vamp, dark, non-traditional polish colors were shunned by mainstream cosmetics companies and their customers. Vamp was responsible for setting "in motion a widespread trend that made nail polish in virtually any color acceptable." According to Melinda Davis, the "extraordinary phenomenon of Vamp" was the "fons et origo" of a late twentieth