Cutex Cutex Cutex is a brand of nail care products, owned by Revlon, Inc. The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut. Northam Warren created the first fingernail cuticle remover and nail polish in 1911. Cutex introduced nail tints in 1914, and a liquid nail polish for the first time in 1917. The product took a long time to catch on, in 1927, it was reported as being a fad in London. In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the
Nail polish either makeup or nail coloring, since natural appearances were considered more chaste and pure. In the 1920s, however, women left corsets and long gowns behind, changed to simple loose-fitting dresses, and began to wear color in new makeups and nail products, partly in rebellion to such prim customs of their recent past. Since the 1920s, nail colors progressed from French manicures and standard reds to various palettes of color choices, usually coordinated with the fashion industry's clothing colors for the season. By the 1940's the whole nail is finally painted as before it was fashionable to have the tips bare