Kumi Naidoo Naidoo spent four days in a Greenlandic prison after scaling an oil platform owned by Cairn Energy, as part of Greenpeace's "Go Beyond Oil" campaign. He was deported to Denmark where he spent a short time in Danish custody before being released in Amsterdam, Netherlands. He has been a vocal critic of the failure of bodies like the World Economic Forum, to go beyond "system recovery", "system protection and maintenance" instead proposing a system re-design. Kumi Naidoo uses the WEF to amplify environmental messages to business leaders and politicians and lobby for green business practices and transformational changes in the
Corporate anniversary rings, promotions, signs in retail stores, donations, scholarships, temporary price reductions or discounts, reflections on past accomplishments, special ad campaigns, new logos, and so on. Planning an anniversary can take years. In some cases, special marketing consultants and event planners have been hired to coordinate the effort. Large corporations typically work closely with their corporate advertising agency as well as their marketing and sales departments to plan sometimes elaborate campaigns, often with a special theme to mark the occasion. For example, Starbucks marked their 40th anniversary with a redesigned logo and media campaign. Guinness Brewery celebrated its 250th anniversary with