Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Somalis alcohol is not served, nothing that died on its own is eaten, and no blood is incorporated. Breakfast ("quraac") is an important meal for Somalis, some drink tea ("shahie or shaah)" others coffee ("qaxwa or bun"). The tea is often in the form of "haleeb shai" (Yemeni milk tea) in the north. The main dish is typically a pancake-like bread ("canjeero" or "canjeelo") similar to Ethiopian injera, but smaller and thinner, or "muufo" a Somali flat bread traditionally baked on a clay oven. These breads might also be eaten with a stew ("maraqe") or soup at lunch or dinner. "Qado"