Phonograph "gramophones" or "talking-machines". His "gramophone record" was the first disc record to be offered to the public. They were five inches (12.7 cm) in diameter and recorded on one side only. Seven-inch (17.5 cm) records followed in 1895. Also in 1895 Berliner replaced the hard rubber used to make the discs with a shellac compound. Berliner's early records had poor sound quality, however. Work by Eldridge R. Johnson improved the sound fidelity to a point where it was as good as the cylinder. By 1901, ten-inch (25 cm) records were marketed by Johnson and Berliner's Victor Talking Machine Company, and
Sindy sent a promotional 45rpm gramophone record to introduce the doll, which included Pedigree's marketing text below. Sindy is the free, swinging girl that every little girl longs to be. Sindy has sports clothes, glamour clothes, everyday clothes — a dog, skates, a gramophone — everything... Every genuine Sindy outfit is a child's dream come true. Each one is designed for today's fashionable young women by today's leading women designers. They are authentic miniature replicas of the latest adult clothes. Pedigree Toys' market research was correct – Sindy's "girl next door" look made her more popular than Barbie in Britain. Sindy's