Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Athena (retailer) retailer. Athena (retailer) Athena is a British art retailer and retail chain, which was founded in 1964. Today it sells fine art prints from a variety of UK artists. However it is best known for its iconic posters such as "L'Enfant" (a picture of a muscular man cradling a baby), The Lord Of The Rings from 1976 by Jimmy Cauty, the Tennis Girl poster from 1976 and "Beyond City Limits," published in the 1990s. The company's popular success divided opinion amongst intellectuals and art critics who were uncertain as to whether these works were too vulgar and populist to be