Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Burton (retailer) styled upon two influential moustache types; the English and the Handlebar. Burton (retailer) Burton is a large United Kingdom high street clothing retailer. The company was once a constituent of the FTSE 100 Index, but became a trading name of Arcadia Group Brands Ltd, part of the Arcadia Group. Sir Philip Green acquired the Arcadia Group in 2002, and is now the sole owner of Burton. There are over 400 stores in the UK. It has also expanded to branches at out of town sites since the 1980s, such as at the Merry Hill Shopping Centre in the West Midlands,