Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Berliner Gramophone competing small-diameter brown wax cylinder records were recorded at about 120 rpm and could play for as long as three minutes, although recordings fully that long were uncommon. At the end of the decade, cylinder record makers began a transition to higher speeds, mainly to produce louder-playing cylinders that could better compete with the considerably louder gramophone – cylinders had usually been heard through individual stethoscope-like listening tubes rather than through a horn that yielded relatively feeble sound. A new standard cylinder speed of 160 rpm was soon established, reducing the maximum playing time to a little over two minutes