Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Marketing information system the regular, planned collection, analysis and presentation of information for use in making marketing decisions." (Kotler, at al, 2006) Reid and Bojanic(2010) claimed that, " The term market research informs relatively narrowerly than Marketing Information System(MkIS) which is altered from the term management information systemization. Market research indicates that information is not collected for a specific reason or project; the major objective is a one-time use. " "A marketing information system, which continuously collects the initial, routine and systematic data, is not only used for one particular topic but is designed for monitoring the degree of the marketing success to