Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity involved with an organization may also result in negative publicity as well. Furthermore, negative publicity is seen to affect everything from the product and evaluation of a brand to the present firm net value and sale. Often when an awareness of a company, brand or individual is high, the negative publicity provided is deemed to hurt possible sales, where as company, brands and individuals whom of maintain a low awareness rate may use the negative publicity as a beneficial feature in order to get their name across to the public. The extensive range of media outlets, including both traditional and