Seismic intensity scales Seismic intensity scales Seismic intensity scales categorize the intensity or severity of ground shaking (quaking) at a given location, such as resulting from an earthquake. They are distinguished from seismic magnitude scales, which measure the magnitude or overall strength of an earthquake. Intensity scales are based on the observed effects of the shaking, such as the degree to which people or animals were alarmed, and the extent and severity of damage to different kinds of structures or natural features. The maximal intensity observed, and the extent of the area where shaking was felt (see isosiesmal map, below), can be used
Seismic Productions Seismic Productions Seismic Productions is a Los Angeles based creative marketing company that creates trailers, television spots, and other marketing tools for the entertainment industry. Seismic Productions was founded in 1989 under the co-ownership of David Schneiderman and Kevin Sewelson. Schneiderman initially began his career at J. Walter Thompson advertising agency in New York before moving out west to work for Disney in 1986. In 1998, Erin Wyatt joined the company, and after a few years was working as an editor. In 2010, Wyatt was made a partner, and in 2011 Sewelson exited Seismic, leaving Schneiderman and Wyatt as the