Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Sweatshop (retailer) Sweatshop (retailer) Sweatshop is a chain of running equipment shops in the United Kingdom with 12 branches (as of March 2018) and an online shop. It was founded by runner Chris Brasher in 1971, with the first shop in Teddington. Its original name was Chris Brasher's Sporting Emporium, and changed to Sweatshop in 1978. In 2014 Sports Direct became a major share holder. Sweatshop was voted "best retailer" by readers and website visitors of the British edition of "Runner's World" magazine each year from 2008 to 2013. Since 2003, Sweatshop has organised the Reading Half Marathon, held on the streets