Quick-Step Floors team signed Davide Martinelli for the 2016 and 2017 seasons. On the second rest day of the 2014 Tour de France the team announced a change to one of their main sponsors from 2015 onwards for 3 season. Omega Pharma will be exchanged for one of its subsidiaries, Etixx, giving a new team name: Etixx–Quick-Step. Etixx is a brand of supplements and nutrition products by Omega Pharma (the previous title sponsor), while Quick-Step is a manufacturer of laminate flooring. On the eve of the 2015 Tour of Flanders Quickstep confirmed their sponsorship of the team would be extended to the
Movistar plus extra and making of documentaries. Among the extra include San Diego Comic-Con The Star Wars Celebration program, "Star Wars Universe" documentary and "The Fans' Empire". Disney and Moviestar+ copied its Star Wars content and pop up channel leading up The Last Jedi. Duplicating the Sky Movies Disney arrangement in the UK, Movistar+ launched Movistar Disney on 22 December 2017. The 1983 song "Walking on Sunshine" by Katrina and the Waves was used by Telefónica to announce the unification of all its operation brands (Telefónica MoviStar, Bellsouth, Unifon, Telefónica Moviles, Telefónica Movil, Movicom) in Latin America and Spain under the