Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Do You Really Want to Know? Canadian broadcast premiere took place on November 13, 2012 on Knowledge Network. The film had its Eastern Canadian broadcast premiere on February 6, 2013 on TVOntario. At the 2012 Yorkton Film Festival, "Do You Really Want To Know?" received two Golden Sheaf Awards: Best Documentary (Science/Medicine/Technology), and Best Director (Non-Fiction). The film received a Chris Award at the 2012 Columbus International Film & Video Festival for Best Documentary in the Science + Technology division. It won the award for Best Documentary the 2012 Okanagan International Film Festival. Do You Really Want to Know? Do You Really Want To Know? is