E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Sweatshop (retailer) Sweatshop (retailer) Sweatshop is a chain of running equipment shops in the United Kingdom with 12 branches (as of March 2018) and an online shop. It was founded by runner Chris Brasher in 1971, with the first shop in Teddington. Its original name was Chris Brasher's Sporting Emporium, and changed to Sweatshop in 1978. In 2014 Sports Direct became a major share holder. Sweatshop was voted "best retailer" by readers and website visitors of the British edition of "Runner's World" magazine each year from 2008 to 2013. Since 2003, Sweatshop has organised the Reading Half Marathon, held on the streets