Environmental Seismic Intensity scale Environmental Seismic Intensity scale The Environmental Seismic Intensity scale (ESI 2007) is a seismic scale used for measuring the intensity of an earthquake on the basis of the effects of the earthquake on the natural environment (Earthquake Environmental Effects). The international effort to develop a new scale of macroseismic intensity that would focus exclusively on environmental effects of earthquakes began in the early 1990s and was sponsored by the International Union for Quaternary Research (INQUA). After the final draft of the scale was approved by INQUA at its XVII Congress in Cairns, Australia, in 2007, the scale became officially known
Boomerang effect (psychology) such a claim followed by a correction. They found that the corrections frequently fail to reduce misconceptions for the ideological group targeted by the misinformation. They also found cases of what they called a "backfire effect" (i.e. a boomerang effect) in which the corrections strengthened belief in the misinformation. They attribute this to motivated reasoning on the part of the affected participants. Boomerang effect (psychology) In social psychology, the boomerang effect refers to the unintended consequences of an attempt to persuade resulting in the adoption of an opposing position instead. It is sometimes also referred to "the theory of psychological