Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Books in Canada with a caricature of the author. The magazine continues to provide an online archive of its reviews. "Books in Canada" established its prestigious "Books in Canada First Novel Award" in 1976. It was later sponsored by SmithBooks, a bookseller, and known as the "Smithbooks/Books in Canada First Novel Award". When Smithbooks was acquired by Chapters in 1995 the award was renamed the "Chapters/Books in Canada First Novel Award". Later the award became the "Amazon.ca/Books in Canada First Novel Award". After "Books in Canada" closed it became the "Amazon.ca First Novel Award". Books in Canada Books in Canada was a monthly