Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Electro World (retailer) Electro World (retailer) Electro World is an electronics online retailer operating in Sweden. It also operated in Czech Republic, Slovakia, Poland, Greece and Turkey, as a subsidiary of Dixons Retail (formerly DSG International), until operations in those countries were sold off. Electro World operated stores in some countries, and was online-only in others. It arrived in Sweden as an online brand, replacing the PC City website there. PC City's physical stores in Sweden had already been closed down in 2009. In 2009, the Polish Electro World operation was sold by DSG International to Mix Electronics. In September 2013, Dixons Retail