Lost world Arthur Gordon Pym of Nantucket" (1838) has certain lost world elements towards the end of the tale. James Hilton's "Lost Horizon" (1933) enjoyed popular success in using the genre as a takeoff for popular philosophy and social comment. It introduced the name Shangri-La, a meme for the idealization of the lost world as a paradise. Similar books where the inhabitants of the lost world are seen as superior to the outsiders, are Joseph O'Neill's "Land under England" (1935) and Douglas Valder Duff's "Jack Harding’s Quest" (1939). Hergé also explores the theme in his comics "The Seven Crystal Balls" and "Prisoners
James Hilton (designer) James Hilton (designer) James Hilton is an English designer based in London. He co-founded the creative agency AKQA together with Ajaz Ahmed in 1995 and over twenty years grew it to become one the worlds most successful digital agencies. In 2014 Hilton left AKQA to found the experimental design studio AtelierStrange and custom motorcycle brand Death Machines of London. He joined the acclaimed design company Native as their Chief Creative Officer in December 2016. Hilton attended Southampton Solent University (then referred to as Southampton Institute of Higher Education) from 1990 to 1994. Hilton attended Southampton Solent University for four years.