Marvel Comics stars of "The Fantastic Four" #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed a reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to "The Amazing Spider-Man" title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other
Marvel UK Panini Comics obtained the license to print Marvel material in 1995 and took over the UK office's remaining titles. Reprints of American Marvel material had been published in the UK during the 1960s by Odhams Press under their Power Comics imprint. Titles such as "Smash!" and "Fantastic" featured a mix of Marvel reprint material and original non-Marvel work. This lasted till 1969 when the last superhero strip was removed from "Smash!", leaving no Marvel titles being reprinted in the UK at all. In 1972, seeing a gap in the popular weekly comics market of the UK, Marvel Comics formed their