Phishing trends in phishing attacks. A wide range of technical approaches are available to prevent phishing attacks reaching users or to prevent them from successfully capturing sensitive information. Another popular approach to fighting phishing is to maintain a list of known phishing sites and to check websites against the list. One such service is the Safe Browsing service. Web browsers such as Google Chrome, Internet Explorer 7, Mozilla Firefox 2.0, Safari 3.2, and Opera all contain this type of anti-phishing measure. Firefox 2 used Google anti-phishing software. Opera 9.1 uses live blacklists from Phishtank, cyscon and GeoTrust, as well as live
Embrace, extend, and extinguish extensions. For example, in 1995, Netscape implemented the "font" tag, among other HTML extensions, without seeking review from a standards body. With the rise of Internet Explorer, the two companies became locked in a dead heat to out-implement each other with non-standards-compliant features. In 2004, to prevent a repeat of the "browser wars", and the resulting morass of conflicting standards, the browser vendors Apple Inc. (Safari), Mozilla Foundation (Firefox), Google Inc. (Google Chrome) and Opera Software (Opera browser) formed the Web Hypertext Application Technology Working Group (WHATWG) to create open standards to complement those of the World Wide Web Consortium.