E-commerce in India stiff competition with Indian startups. A large proportion of traffic towards e-commerce sites is driven by coupon sites. Examples of venture capital firms having invested in e-commerce companies in India are as follows: Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global. In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji
Pelican Books and online. Pelican Books Pelican Books is a non-fiction imprint of Penguin Books. Founded in 1937, Pelican Books combined important topics with clear prose to create inexpensive paperbacks for a broad audience. Before being discontinued in 1984, Pelican Books published thousands of accessible, stimulating books covering a wide range of subjects from classical music to molecular biology to architecture. The imprint was relaunched in April 2014, with the first five titles appearing in May. Pelican Books was established in 1937 as a non-fiction imprint for low-cost intellectual paperbacks. Founder Allen Lane wrote, ‘We… believed in the existence in this country