Rdio Hulu. On March 14, 2014, Rdio acquired Indian Music streaming service Dhingana, to push global expansion. On June 30, 2014, Rdio acquired the social music discovery service TastemakerX. The entire TastemakerX team joined Rdio with TastemakerX CEO Marc Ruxin becoming the new COO. On November 16, 2015, it was announced that Pandora Radio would acquire Rdio for $75 million in cash. Rdio ceased streaming music on December 22 the same year. Launched in 2011, Rdio's API allowed developers to add music to a web or mobile application with the ability to search, access, and play all of the artists, songs,
Corporate branding Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate