Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Product Support Services create "hotfixes" for these issues, and/or make sure that the issues are addressed in service packs or future product versions. It is a type of Call Center. PSS offers a wide variety of support options, with varying prices. Options include assistance with: PSS has major offices worldwide, including: Product Support Services Product Support Services, more commonly referred to as PSS, is the Microsoft business unit with primary responsibility for responding to end-user and partner requests for assistance with the company's products and services. PSS also gives feedback to Microsoft development groups for use in the development of future products or