Unusual types of gramophone records vinyl colors became too high, but the different colored labels were continued, at least for popular music (black) and classical (red, as in "Red Seal"). In October 1945, RCA Victor put on the market its first "non-breakable" phonograph records. Made of a ruby-red, translucent vinyl resin plastic, they cost twice as much ($2 per disc) as the 12-inch Victor Red Seal. In the 1960s, a distinction was made in label colors of promotional copies of 45 RPM records as well, with pop music being issued on yellow labels and country on light green. In the 1970s, such gimmicks started to
Berliner Gramophone though this has since been disproven. The Kämmer & Reinhardt venture did not last very long, though just how long is unclear. In the early 1890s, Berliner attempted to found his first American company, the American Gramophone Company, in New York City, but it fell apart before issuing a single machine or disc. Back in Washington, D.C., Berliner tried again under the name of the United States Gramophone Company and began to manufacture machines and 7-inch hard rubber discs in 1894. Some celluloid discs were also made. In 1895, hard rubber was replaced by a shellac compound, which in various