Jaws (franchise) Jaws (franchise) Jaws is an American natural horror film series that started with a 1975 film that expanded into three sequels, a theme park ride, and other tie-in merchandise, based on a 1974 novel. The main subject of the saga is a great white shark, and its attacks on people in specific areas of the United States. The Brody family is featured in all of the films as the primary antithesis to the shark. The original film was based on a novel written by Peter Benchley, which itself was inspired by the Jersey Shore shark attacks of 1916. Benchley adapted
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of