Flipkart vendors, and vice versa, but these plans never actually came to fruit. In July 2017, Flipkart made an offer to acquire its main domestic competitor, Snapdeal, for around US$700–800 million. It was rejected by the company, which was seeking at least US$1 billion. Flipkart held a 51% share of all Indian smartphone shipments in 2017, overtaking Amazon India (33%). Flipkart sold 1.3 million phones in 20 hours on 21 September alone for its Big Billion Days promotion, doubling the number sold on the first day of the event in 2016 (where it sold a total of 2.5 million phones in
Zavvi (retailer) had entered into administration, rival HMV's share prices rose, as it left HMV as the only major high street retailer offering the same products. Similarly, the online retailer Play.com announced that its profit had risen by 24% over the Christmas trading period and despite the economic downturn, sales of entertainment products overall in the industry rose by 0.7% in the fourth quarter in comparison to sales of the same period in 2007. On 13 January 2009, the video games retailer Game attributed the rise in profits to the loss of competition of Zavvi and Woolworths. Chief executive Lisa Morgan said