Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Appliances Online Appliances Online Appliances Online is an Australian online retailer of white goods and home appliances based in Sydney, Australia. The company is a subsidiary of the family-run Winning Group, encompassing Big Brown Box and Winning Appliances. The company claims to have more than 300,000 customers nationwide. Appliances Online was established in 2005 by John Winning who had worked in retail appliance industry for eight years. Through daily interaction with customers, he spotted an opportunity in the market for a specialist online retailer of appliances and white goods. John Winning started the business with just a laptop, an 1800 number converted