Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lydia Lunch released on June 1, 2009, through Sartorial Records, and included a cover of Lou Reed's song "Kill Your Sons," as well as "The Gospel Singer", a song co-written with Gordon. The debut, self-titled album, "Big Sexy Noise", was released in 2010, followed by "Trust The Witch" in 2011. For both albums, Lunch and her band completed tours throughout Europe. In 2010, The Jeffrey Lee Pierce Sessions Project launched "We Are Only Riders", the first of a series of four albums featuring Pierce's previously-unreleased works-in-progress. The album features interpretations of Pierce's work by friends, collaborators, and admirers, including Lunch. Lunch also