Ploughman's lunch 29 April 1958 refer to a ploughman's lunch consisting of bread, cheese and pickle. The meal's rise in popularity during the 1970s has been argued to be at least partially based on a British cultural "revulsion from technology and modernity and a renewed love-affair with an idealised national past". The meal was, however, primarily favoured by caterers because it was simple to prepare, required no cooking, was not labour-intensive and involved no meat, meaning there was the potential of high profit margins. The 1983 film "The Ploughman's Lunch", from a screenplay by Ian McEwan, has a subtext that is "the
Mary Jackson (Richmond Bread Riot) a sense of legitimacy, but also to make clear that they held the state government as responsible for their condition as they did the merchants. Accounts vary on what happened next. According to one version, Jackson and the other women barged into Letcher’s office and encountered an aide, Colonel S. Bassett French, who asked what they wanted. They reportedly responded that they "wanted bread, and bread they would have or die." French denied their requests. Other accounts report that Letcher did, in fact, meet with the women outside his mansion at the Washington monument. In either case, Jackson and her