Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
SFM Corporate Services SFM Corporate Services SFM Corporate Services is a Dubai-headquartered financial and corporate services firm specializing in offshore company formation. The firm was founded in Geneva, Switzerland but now has its headquarters in Dubai with additional offices in Seychelles, Hong Kong, and others. SFM was founded in 2006 in Geneva, Switzerland. By 2011, the firm had opened offices in Seychelles (2009) and Hong Kong (2010) and was helping create onshore and offshore companies around the world. Prominent locations for these offshore companies included Seychelles and Cyprus. By 2012, SFM was forming companies in 15 different jurisdictions. In 2013, the company moved