Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Do You Wanna Go to Heaven and plays upon the double-meaning of the word "heaven." He first recalls his baptism and how the preacher asked the protagonist (then a young boy), "Do you want to go to Heaven," referring to the religious concept of the afterlife (where good people go after their death). Later in the song, the man recalls his sexual awakening, where—after a high school dance -- he and his teen-aged girlfriend, Bonnie Lou, are alone. Bonnie Lou uses her charms to come on to her boyfriend, asking him before they initiate sex, "Do you want to go to heaven." In this sense, "heaven"