Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
SFM Corporate Services its headquarters to Dubai. There, the company continued to offer services like international tax planning and corporate structuring (among others). In April 2015, SFM collaborated with officials from the Ras al-Khaimah emirate on a roadshow in Geneva. SFM is a member of the International Tax Planning Association and the International Financial Management Association. Services include obtaining UAE residency, corporate structuring, opening bank accounts, and others. SFM acts as a resident agent in order to register companies in onshore and offshore jurisdictions. Most of SFM's services are provided online through its different websites, "Dubaicompany" or "SFM Offshore." SFM Corporate Services SFM