Exoticorum libri decem Exoticorum libri decem Exoticorum libri decem ("Ten books of exotic life forms") is an illustrated zoological and botanical compendium in Latin, published at Leiden in 1605 by Charles de l'Écluse. On the title page the author's name appears in its well-known Latin form Carolus Clusius. The full title is: "Exoticorum libri decem, quibus animalium, plantarum, aromatum, aliorumque peregrinorum fructuum historiae describuntur" ("Ten books of exotica: the history and uses of animals, plants, aromatics and other natural products from distant lands"). Clusius was not only an original biologist but also a remarkable linguist. He became well known as a translator and
DEKA (New Zealand) to DEKA, which launched with 90 stores. The launch was supported with a large advertising campaign of print and TV advertising with the "I Feel Good" slogan, using the James Brown "I Got You" song. DEKA used the "I Feel Good" slogan until 1996. DEKA joined with Farmers Trading Company in 1992 to create Farmers Deka Limited. 1996 saw the launch of DEKA's new slogan "You Know Where" which was later changed to "Better value, every day". By 2001 DEKA store numbers had reduced to 60. On 30 July 2001, the DEKA brand ceased to operate in New Zealand. Its