Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Albanian cuisine a slice of bread and a cup of coffee or tea for breakfast. Coffee and tea is enjoyed both in homes or at the many cafés that feature in towns and cities throughout the country. Lunch is traditionally the biggest meal of the day for Albanians. Everyone in Albania enjoys this lunch break, from school children to shop workers and government officials. Traditionally, people go back to their houses to have lunch with their families, but it is now common to have lunch with groups of friends at restaurants or cafeterias. Lunch sometimes consists of "gjellë", a main dish of