Denatonium ethanol has been denatured using denatonium benzoate. The common name for this chemical, "denat"onium, alludes to this application. Denatonium is commonly included in placebo medications used in clinical trials to match the bitter taste of certain medications. Denatonium also discourages consumption of harmful alcohols like methanol, and additives like ethylene glycol. Denatonium is used in rubbing alcohol as an inactive ingredient. It is also added to many kinds of harmful liquids including solvents (such as nail polish remover), paints, varnishes, toiletries and other personal care items, special nail polish for preventing nail biting, and various other household products. It is
Vamp Nail Polish bottle and sold extremely well, with nationwide shortages for months after its introduction. It became Chanel's best selling product. By 1996 "Newsweek" was reporting that the color was "finally out of style," but even into 2000, it was the fifth best-selling nail polish in the world. Before Chanel introduced Vamp, dark, non-traditional polish colors were shunned by mainstream cosmetics companies and their customers. Vamp was responsible for setting "in motion a widespread trend that made nail polish in virtually any color acceptable." According to Melinda Davis, the "extraordinary phenomenon of Vamp" was the "fons et origo" of a late twentieth