Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Corporate services advancing their business or company. This service is used by all types of businesses and would involve examining the legal, tax, finance, market and risks factors involved to start up a business or making new changes to the business. Business advisory services are given by organisations with experience in company formation. Company incorporation is the process of forming a company corporation officially in the country of residence. It is also possible non-residents to set up a company: see offshore company. However, laws vary in all countries. International corporate service consultants specialise in dealing with incorporation in the country in question.