Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
ESC Corporate Services quality. ESC Corporate Services was founded as Dye & Durham which itself was established in Toronto in 1874. It formally adopted the name Dye & Durham in 1911. Dye & Durham was an organization that originally sold legal forms, primarily in Ontario, and soon progressed to offer a complete line of office products and, most recently, as a search, registration and corporate supplies division of Teranet. As a result of acquisition from Dye & Durham and Teranet, ESC Corporate Services was established in January 2010 and started providing government services to the public as a licensed service provider under contract