Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
What House What House WhatHouse? is a UK property portal, featuring new homes property for sale across the UK from most major home builders in the UK. Founded as a magazine in 1978 to provide consumers with information on new homes for sale, as well as interiors and gardens, WhatHouse? was acquired by its present owners in 1988, when it merged with homefinder magazine. WhatHouse? moved online in 2005, becoming www.whathouse.com. The WhatHouse? Awards, an annual housebuilder awards ceremony which judges the best new homes in the UK, is also part of the WhatHouse? brand and the 34th such ceremony will take