Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Slacker Future" in which James Tolkan's character Mr. Strickland chronically refers to Marty McFly, his father George McFly, Biff Tannen, and a group of teenage delinquents in "Part II" as "slackers". It gained subsequent exposure from the 1989 Superchunk single "Slack Motherfucker", and the 1990 film "Slacker". The television series "Rox" has been noted for its "depiction of the slacker lifestyle ... of the early '90s". "Slacker" became widely used in the 1990s to refer to a type of apathetic youth who were cynical and uninterested in political or social causes and as a stereotype for members of Generation X. Richard