Spotify and make investment in each other's music businesses, forming an alliance in the music industry. As a result of this transaction, Spotify gained a 9% stake in TME with TME gaining a 7.5% stake in Spotify. In February 2018, Spotify and Discord teamed up, allowing Discord desktop app users, on both PC and Mac, to publicly display on their profile what music they're listening to, and if the users have Spotify's Premium service, they can listen to each other's music together in real-time. In April 2018, Spotify announced a discounted entertainment bundle with video-on-demand provider Hulu. In July 2015, Spotify
Corporate branding Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate