Online book rental in India almost all have their own blogs and Facebook pages. Ventures like Pustakkosh, Justbooks are major national level players in Indian online book rental scenario. There is speculation as to the survival of these ventures, as more people use Amazon Kindle and read books online. However, most book-lovers prefer a physical book, and this is the premise on which these new ventures are based. Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books. Apart from the metropolitan areas, most cities and towns in India do
Books and publishing in Pakistan through new books at a store and discovering exciting new books. Popular online bookstores include Liberty Books and Readings. Liberty Books was established in 1961, and now has eight stores in the country. They deliver to 350 cities in Pakistan. Readings was established in 2006, and now claims to be the "largest ever and ever expanding e-bookshop in Pakistan." It also boasts "the largest distribution network of imported books in Pakistan." Both online bookstores offer Cash On Delivery for items purchased. Readings also offers same-day delivery (before 1PM) in Lahore, employing a method that has been popular with global e-commerce