Online book rental in India almost all have their own blogs and Facebook pages. Ventures like Pustakkosh, Justbooks are major national level players in Indian online book rental scenario. There is speculation as to the survival of these ventures, as more people use Amazon Kindle and read books online. However, most book-lovers prefer a physical book, and this is the premise on which these new ventures are based. Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books. Apart from the metropolitan areas, most cities and towns in India do
Flipkart and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). On 24 August 2012, Flipkart announced the completion of its 4th round of US$150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional US$200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital. Flipkart's reported sales were in FY 2008–2009, in FY 2009–2010 and for FY 2010–2011. In FY 2011–2012, Flipkart is set to cross the mark as Internet usage in the country increases and people get accustomed