Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Electro World (retailer) announced that they would sell the Electro World operations in Turkey to Bimeks, one of the leading specialist electrical retailers in the country. Electro World in Turkey was subsequently integrated into Bimeks. Dixons Retail agreed in May 2014 to sell Electro World in the Czech Republic and Slovakia to Nay. The online Electro World operations in Greece have been merged with Dixons Retail's existing business Kotsovolos. Electro World (retailer) Electro World is an electronics online retailer operating in Sweden. It also operated in Czech Republic, Slovakia, Poland, Greece and Turkey, as a subsidiary of Dixons Retail (formerly DSG International), until