Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Tandy Corporation were branded as RadioShack, however, because Circuit City lost the naming rights. Later, all of these RadioShacks were re-branded as "The Source by Circuit City" (now called just The Source). Some of these stores have since closed. In 2009, Circuit City sold The Source to Bell Canada Enterprises (BCE). In 2012, Tandy Corporation Ltd, a UK company, acquired the UK rights to the Tandy brand from RadioShack. It now operates as an on-line retailer of electronic components and kits at tandyonline.com. In 1975, Tandy spun off Color Tile, a chain of tile and flooring stores, along with its other non-electronic