Spotify a November 2012 report suggested strong momentum for the company. In 2011, it reported a near US$60 million net loss from revenue of $244 million, while it was expected to generate a net loss of $40 million from revenue of $500 million in 2012. Another source of income was music purchases from within the app. This service was removed in January 2013. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands are able to specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. That September, Spotify announced
Rdio best app and online interface, making database searching and playlist curation easy". Oi - On November 1, 2011, Rdio entered the Brazilian market by announcing a partnership with Oi, Brazil's largest telecommunications company, under the brand name Oi Rdio. Cumulus Media - On September 16, 2013, Cumulus Media announced a deal with Rdio that gave the second largest owner and operator of AM and FM radio stations in the United States an online outlet. This partnership gave Rdio broad access to its programming and promoted Rdio on Cumulus stations. Tesla Motors - On February 6, 2014, Tesla Motors’ CEO Elon