Where do you want to go today? In August 1995, the "Times" reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of "Advertising Age" as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”. In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by "The
Where You Want to Be all the shortcomings becoming far more apparent here, "Where You Want To Be" is still a tolerable, if very average and common, album." According to "Stylus Magazine" reviewer Todd Burns, Taking Back Sunday "smooth[ed] away all of the interesting bits and only focus[ed] on what works immediately and viscerally," providing "cheap thrills and obvious answers." Edna Gundersen of "USA Today" wrote that the group "cobbled together a host of emo clichés" to create a record that is "miraculously, more winsome than generic." Despite some "bittersweet confessional" songs which "resort to tired teen-angst whines," "an arresting tug-of-war between raw emotions and