Environmental Seismic Intensity scale Environmental Seismic Intensity scale The Environmental Seismic Intensity scale (ESI 2007) is a seismic scale used for measuring the intensity of an earthquake on the basis of the effects of the earthquake on the natural environment (Earthquake Environmental Effects). The international effort to develop a new scale of macroseismic intensity that would focus exclusively on environmental effects of earthquakes began in the early 1990s and was sponsored by the International Union for Quaternary Research (INQUA). After the final draft of the scale was approved by INQUA at its XVII Congress in Cairns, Australia, in 2007, the scale became officially known
The Superstar Effect The Superstar Effect The Superstar Effect or "Tiger Woods effect" refers to the change in performance caused by the presence of a highly ranked player - a superstar - in a rank-order competition. The phenomenon was first described in a study titled ""Quitters Never Win: The (Adverse) Incentive Effects of Competing with Superstars"" by Jennifer Brown, which examined the performance of golfers at events with and without Tiger Woods. In contradiction to what intuition would suggest (namely that increased rivalry encourages better performance), Brown finds that the presence of a superstar is in fact associated with reduced competitor’s efforts in