Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Sir Roderick Comes to Lunch episode "Jeeves' Arrival", the first episode of the first series, which first aired in the UK on 22 April 1990. There are some differences in plot, including: This story, along with the rest of "The Inimitable Jeeves", was adapted into a radio drama in 1973 as part of the series "What Ho! Jeeves" starring Michael Hordern as Jeeves and Richard Briers as Bertie Wooster. Sir Roderick Comes to Lunch "Sir Roderick Comes to Lunch" (also published as "Jeeves the Blighter") is a short story by P. G. Wodehouse, and features the young gentleman Bertie Wooster and his valet Jeeves. The