Infibeam in July 2015. Infibeam was founded in 2007 by Vishal Mehta, a Cornell and MIT Sloan alumnus. After working for Dell and Amazon.com in the US for five years, Mehta returned to India in 2007 and started Infibeam along with a group of Flipkart employees. He funded the company by selling his personal assets rather than opting for external equity funding. The company was started with an initial capital of 100-150 million. Infibeam.com started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam launched 'Pi', India's first e-book reader. In 2008, Infibeam acquired
Country Road around the same time. During 2015, Country Road launched its homewares range in most David Jones stores across Australia. In 2016, Country Road launched sunglasses for women and purchased leading Australian menswear brand Politix. In October 2017, Country Road launched personalisation service for online orders. Country Road Country Road is a middle market clothing retailer located in Australia, New Zealand and South Africa. South African company Woolworths Holdings Limited is the ultimate parent company of Country Road, whose offer of $17/share was accepted on 4 September 2014. The brand has a customer loyalty program which enables members to receive special