WeRead allows members to browse sections of many new titles and read entire books in electronic format through a partnership with Project Gutenberg. In 2010, Indian online retailer Flipkart acquired weRead for an undisclosed amount. Flipkart, originally an online book store and now India's largest e-commerce company bought weRead to leverage advanced recommendation technologies and social graph information to enhance customer experience. WeRead weRead, formerly iRead, was an online community of book enthusiasts. weRead started out as a social cataloging application on Facebook in June 2007 and had expanded to over 3.1 million active members across Facebook, MySpace, Orkut, Hi5, and
Flipkart the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI). In August 2018, U.S.-based retail chain Walmart acquired a 77% controlling stake in Flipkart for $16 billion USD. Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, who were both alumni of the Indian Institute of Technology Delhi and formerly worked for Amazon. i The company initially focused on online book sales with country-wide shipping. Following its launch, Flipkart slowly grew in prominence; by 2008, it was receiving 100 orders per day. In 2010, Flipkart