Happiness in Judaism name "Hasidim" was coined, one of the names used to refer to the followers of the new movement was "di freilicha" (), “the happy ones.” The founder of Hasidism, Rabbi Yisroel Baal Shem Tov (1698–1760) is quoted as saying "In the eyes of the Hasidim, joy is considered a biblical commandment, a mitzvah." The Hasidic Rebbe, Rabbi Nachman of Breslov (1772–1810) would often say "It is a great mitzvah (commandment) to live in the state of happiness" ("mitzvah gedolah lihiyot b'simcha tamid", ). And Rabbi Aharon of Karlin (I), one of the early Hasidic masters, reportedly said, "There is no
Chabad mitzvah campaigns He taught that the Jewish education and love your fellow Jew campaigns are all-encompassing campaigns, of which all the other campaigns are a subset. Chabad mitzvah campaigns Mitzvah Campaigns, or Mivtzo'im () refer to the various mitzvah campaigns launched by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, for observance by all Jews. During the years 1967 to 1976, Rabbi Schneerson called all Jews to observe ten basic "beginner's mitzvot"— which, because of their centrality to the Torah's guide to life, are ideally suited for a first experience of the mitzvah connection. In the years that followed there were campaigns for