Jaws (novel) Jaws (novel) Jaws is a 1974 novel by American writer Peter Benchley. It tells the story of a great white shark that preys upon a small resort town and the voyage of three men trying to kill it. The novel grew out of Benchley's interest in shark attacks after he learned about the exploits of shark fisherman Frank Mundus in 1964. Doubleday commissioned him to write the novel in 1971, a period when Benchley struggled as a freelance journalist. Through a marketing campaign orchestrated by Doubleday and paperback publisher Bantam, "Jaws" was incorporated into many book sales clubs catalogues and
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of