IGP (e-gifting retailer) IGP (e-gifting retailer) IGP (formerly known as IndianGiftsPortal) is an Indian online gifting company based in Mumbai, India founded in 1999. IGP claims to be the largest platform for Indian ethnic products and gifts and has the largest collection of products that caters to Indian festivals and events. IGP has five warehouses, including one in the US. IGP earlier known as IndianGiftsPortal was founded in 1999 by B2B e-commerce company IndiaMART and Manan Sharma. In 2009, IndiaMART, prior to raising Series A funding, hived off IGP (B2C part of their business) into a separate entity. In 2012, Tarun Joshi bought
Flipkart download the site's mobile app instead. The following month, Myntra went further and discontinued its website on all platforms, in favour of operating exclusively through its app. The "app-only" model, however, proved to be unsuccessful for Myntra (reducing sales by 10%), and its main website was reinstated in February 2016. The experiment with Myntra led to suggestions that Flipkart itself would perform a similar move, but this did not occur. In November 2015, Flipkart launched a new mobile website branded as "Flipkart Lite", which provides an experience inspired by Flipkart's app that runs within smartphone web browsers. In April 2015,