Seismic magnitude scales by tectonic forces. When this stress becomes great enough to rupture the crust, or to overcome the friction that prevents one block of crust from slipping past another, energy is released, some of it in the form of various kinds of seismic waves that cause ground-shaking, or quaking. "Magnitude" is an estimate of the relative "size" or strength of an "earthquake", and thus its potential for causing ground-shaking. It is "approximately related to the released seismic energy." "Intensity" refers to the strength or force of "shaking" at a given location, and can be related to the peak ground velocity. With
Seismic Productions Seismic Productions Seismic Productions is a Los Angeles based creative marketing company that creates trailers, television spots, and other marketing tools for the entertainment industry. Seismic Productions was founded in 1989 under the co-ownership of David Schneiderman and Kevin Sewelson. Schneiderman initially began his career at J. Walter Thompson advertising agency in New York before moving out west to work for Disney in 1986. In 1998, Erin Wyatt joined the company, and after a few years was working as an editor. In 2010, Wyatt was made a partner, and in 2011 Sewelson exited Seismic, leaving Schneiderman and Wyatt as the