BMC Switzerland primarily used for research and development by the company's design and engineering teams. Professional cycling teams and athletes riding BMC's bikes have won the Tour de France, the Tour de Romandie, the Tirreno–Adriatico, the Tour de Wallonie, the Paris–Tours, Critérium International, Paris–Roubaix, and many other high-profile events. In 2014 and 2015 the BMC Racing Team won the UCI Team Time Trial World Championships. In 2015, Australian rider Rohan Dennis broke the hour record on a BMC. BMC currently sponsors the BMC Racing Team, whose former leader, Cadel Evans won the 2011 Tour de France, the BMC Mountain Bike Racing Team
Christmas in July "The Sorrows of Young Werther". Christmas features in the book, but July does not. In 1935, the National Recreation Association's journal "Recreation" described what a Christmas in July was like at a girl's camp, writing that "all mystery and wonder surround this annual event." The term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy "Christmas in July" in 1940, written and directed by Preston Sturges. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbors,