Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Dick Smith (retailer) stores, receivers Ferrier Hodgson announced, on 25 February 2016, that all 363 DSE stores in Australia and New Zealand would be closed, with the loss of 2,460 jobs. On 15 March 2016 it was revealed that Kogan.com, the online retailer founded by Ruslan Kogan, had acquired the Dick Smith brand, trademarks, intellectual property, and its online business in Australia and New Zealand for an undisclosed price. The last stores closed on 3 May 2016. On 25 July 2016 Dick Smith Electronics' creditors placed what was then left of the company in liquidation. Creditors were expected to lose up to A$260