Necker Island (British Virgin Islands) world, the challenge begins at the annual Consumer Electronics Show in Las Vegas with the top 10 new innovations progressing to the finals at Necker Island where Branson joins the judging panel along with technology figures and investors from Silicon Valley. The Necker Cup, an exhibition tennis tournament held at the end of the tennis season, has been held on the island annually since 2012. In February 2017, former U.S. President Barack Obama and his wife Michelle visited Necker as guests of Sir Richard Branson. On August 22, 2011, The Great House burned down in a blaze believed to be
Richard Branson purchase of Brawn GP by Mercedes Benz, Branson invested in an 80% buyout of Manor Grand Prix, with the team being renamed Virgin Racing. In 2010, Virgin Hotels was launched under the Virgin Group. In February 2018, Branson announced the first Virgin hotel would open in Edinburgh. Branson and Tony Fernandes, owner of Air Asia and Lotus F1 Racing, had a bet for the 2010 F1 season where the losing team's boss should work on the winner's airline during a charity flight dressed as a stewardess. Fernandes escaped as the winner of the bet, as Lotus Racing ended tenth in