Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Berliner Gramophone though this has since been disproven. The Kämmer & Reinhardt venture did not last very long, though just how long is unclear. In the early 1890s, Berliner attempted to found his first American company, the American Gramophone Company, in New York City, but it fell apart before issuing a single machine or disc. Back in Washington, D.C., Berliner tried again under the name of the United States Gramophone Company and began to manufacture machines and 7-inch hard rubber discs in 1894. Some celluloid discs were also made. In 1895, hard rubber was replaced by a shellac compound, which in various