Jamie Oliver programmes ("The Naked Chef", "Return of the Naked Chef" & "Happy Days with The Naked Chef") for the BBC, Oliver moved to Channel 4 in the United Kingdom, where his first series was a documentary, "Jamie's Kitchen" which followed the setting up of Fifteen restaurant in London. The restaurant, in Westland Place, London, continues to train young adults who have a disadvantaged background for careers in the restaurant business. In June 2003, Oliver was awarded an MBE for his services to the hospitality industry. Although it is customary to wear a tie for the prestigious event, Jamie Oliver had decided
Jamie Oliver Gifford said that it was hoped the footage "could turn the more die-hard carnivore into a vegetarian". British TV regulator Ofcom reported seven complaints from the public. Oliver has been known for his comments about other chefs and has spoken out against Marco Pierre White, who has been critical of Oliver in the past, and the swearing of Gordon Ramsay. In 2005 Oliver embarked upon his school dinners campaign to improve the quality of food fed to pupils in schools. While the campaign was arguably successful, at the time it was a controversial shake-up for students and parents, some of