Spotify connected to television streaming services, including Netflix and HBO Go, that recommends content to users. Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a blockchain startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired artificial intelligence startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On April 12, 2018, Spotify acquired
Women Deliver Campaign During the first day of the Women Deliver 2013 conference, Women Deliver announced a campaign with the Global Poverty Project called “It Takes Two.” The campaign focuses on family planning and aims to raise awareness of and improve access to family planning. Initially launched in the United States and Uganda, the campaign will expand to other countries over the course of three years. Partners of “It Takes Two” include International Planned Parenthood Federation (IPPF), The Bill and Melinda Gates Institute for Population and Reproductive Health, UNFPA, Marie Stopes International, and others, and product partners of the campaign include Karex