Portmanteau the duck into a turkey, was added to the "Oxford English Dictionary" in 2010. Similarly, the word "refudiate" was first used by Sarah Palin when she misspoke, conflating the words "refute" and "repudiate". Though initially a gaffe, the word was recognized as the "New Oxford American Dictionary"s "Word of the Year" in 2010. The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial). A
Publicity favourable mentions within the media in regards to the information that they are willing to release. Although day-to-day duties vary depending on what each clients needs consist of, the main focal point for a publicist is promotion. When it comes to a crisis situation, Publicists often find themselves taking a more optimistic view in regards to seeing them as an opportunity to help get their organization or clients name into the media. Furthermore, Toth goes on to describe how press agents, another form of publicists, are willing to intrigue news outlets, mainstream media and web blogs with “bad news” (celebrity