Criticism of Spotify of "1989" selling over 10 million albums worldwide and the RIAA's 100 million song certification, Taylor wants to thank her fans by making her entire back catalog available to all streaming services." "Rolling Stone" questioned whether the move to allow her music on all streaming services was permanent. On 25 August 2017, Swift released her single "Look What You Made Me Do"; it was made available on Spotify immediately following release. However, her sixth studio album, "Reputation", featuring "Look What You Made Me Do", was withheld from all streaming services after its 10 November release date, being made available for
Corporate branding Corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate