Rakuten in the company in August 2007 and, in 2010, it announced a joint venture with Baidu in China (Lekutian). In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.com for £25 million (almost $41 million), which was converted into the points-based loyalty program Rakuten.co.uk. In September 2011, Rakuten took a minority equity stake in Russian online retailer Ozon.ru, dubbed "Russia's Amazon", which had reported 2010 sales worth US$137 million. A four-company-strong consortium, led
Savers (UK retailer) of CK Hutchison Holdings, the Hong Kong based conglomerate in July 2000. Subsequently, A.S. Watson acquired Kruidvat BV, the owner of the Superdrug chain. Following this, many Savers stores were converted to the Superdrug format. The company is based in Dunstable near Luton; the home office building doubles as one of A.S. Watson UK's large distribution centres, serving Savers, Superdrug, and The Perfume Shop. Customer service operations are based at Superdrug's head office in Croydon, London, while and the company's registered office is Hutchinson House, Battersea, London. As of 2016, Savers operates over three hundred stores. Savers (UK retailer) Savers