Where do you want to go today? New York Times" as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”. The slogan is used on some Australian commercials. Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which "The New York Times" described
Where You Want to Be enough songs for a second album. The band initially dismissed a number of songs, since the material wasn't "taking us anyplace new. We really wanted to grow musically with this [new album]." They pushed themselves, trying to write the best songs they could. According to Mascherino, the group "didn’t spend as much time playing together in order to do exactly what we wanted to because some of us were new." After a September–November 2003 co-headlining tour with Saves the Day, according to Rubano, the group had "about 45 minutes to rest" before starting work on "Where You Want to Be".