Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Lunch with Marlene hugely likeable." The first act takes place in a restaurant in London in 1970, in which Dietrich and Coward meet for lunch. Dietrich seeks Coward's advice on whether or not to write an autobiography, for which she has already accepted and spent an advance payment. The two former stars reminisce and discuss Dietrich's experiences as a German American during World War II. The second act presents a musical revue, including such songs as "Don't Let's Be Beastly to the Germans", "See What the Boys in the Back Room Will Have", and "Where Have All the Flowers Gone?". The original London