Romance novel can be much less successful in a European market. Although Italy is the strongest foreign market for the chick lit sold by single-title imprint Red Dress Ink, in that country romance readers do not care to read books about cowboys, as this type of occupation was not common in their culture. The paranormal romance genre is not popular in countries such as Poland and Russia, although historical romance tends to be very successful. Inspirational romance does not sell well in Europe, where romances that feature babies are very popular. German readers enjoy reading more erotic romance novels, and some German
LGBT culture in Japan latter is more common in the West and more often refers to a general aesthetic rather than specifically the genre of comics. Lesbian-romance themed anime and manga is known as "yuri" (which means "lily"). Yuri is used as a catch-all term, much more so than yaoi; it is used to describe female-female relationships in material marketed to straight men, straight women, or lesbians, despite significant stylistic and thematic differences between works aimed at these different audiences. Another word that has recently become popular in Japan as an equivalent of yuri is "GL" (meaning "Girls' Love" and obviously inspired by "Boys'