Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Let's Do Lunch with Gino & Mel Let's Do Lunch with Gino & Mel Let's Do Lunch with Gino & Mel was a British daytime television programme which aired LIVE on ITV from 2011 until 2014 as part of ITV Food. It was presented by Gino D'Acampo and Melanie Sykes. D'Acampo cooks various food items, whilst Sykes does the main presenting of the show. The show mixed food with celebrity chat. In each episode, a celebrity guest appeared to assist the hosts and chat to them about their latest projects. Alongside the main show aired a pre-recorded Christmas series known as "Let's Do Christmas with Gino &