Flipkart "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands. In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S
Sleep Country Canada other online-only competitors such as the newly acquired Endy Sleep. In November 2018, Sleep Country acquired mattress-in-a-box company Endy Sleep, which will continue to operate separately. Sleep Country supports numerous charities and community initiatives across Canada. Some of the programs in which they are involved include: Sleep Country Canada Sleep Country Canada Holdings Inc. is a Canadian mattress retailer, with over 260 stores operating in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island and Nova Scotia. The company was ranked one of the top 50 companies to work for in Canada by "the Globe and Mail".