Phonograph record a "De luxe" price. Later, Decca Records introduced vinyl Deccalite 78s, while other record companies used vinyl formulations trademarked as Metrolite, Merco Plastic, and Sav-o-flex, but these were mainly used to produce "unbreakable" children's records and special thin vinyl DJ pressings for shipment to radio stations. In the 1890s, the recording formats of the earliest (toy) discs were mainly 12.5 cm (nominally 5 inches) in diameter; by the mid-1890s, the discs were usually 7 inches (nominally 17.5 cm) in diameter. By 1910, the 10-inch (25.4 cm) record was by far the most popular standard, holding about of music or other
Gramophone Company trademark. The latter had been designed by Theodore Birnbaum, an executive of the Gramophone Company pressing plant in Hanover, Germany. While the general public came to refer to the records and company as "His Master's Voice" or "HMV" because of the prominence of the phrase on the record labels, The Gramophone Company was never officially known as the HMV or His Master's Voice Company. The painting "His Master's Voice" was made in the 1890s with the dog Nipper listening to an Edison cylinder phonograph. In 1899, Owen bought the painting from Francis Barraud, the artist, and asked him to paint