Seismic intensity scales Seismic intensity scales Seismic intensity scales categorize the intensity or severity of ground shaking (quaking) at a given location, such as resulting from an earthquake. They are distinguished from seismic magnitude scales, which measure the magnitude or overall strength of an earthquake. Intensity scales are based on the observed effects of the shaking, such as the degree to which people or animals were alarmed, and the extent and severity of damage to different kinds of structures or natural features. The maximal intensity observed, and the extent of the area where shaking was felt (see isosiesmal map, below), can be used
Boomerang effect (psychology) such a claim followed by a correction. They found that the corrections frequently fail to reduce misconceptions for the ideological group targeted by the misinformation. They also found cases of what they called a "backfire effect" (i.e. a boomerang effect) in which the corrections strengthened belief in the misinformation. They attribute this to motivated reasoning on the part of the affected participants. Boomerang effect (psychology) In social psychology, the boomerang effect refers to the unintended consequences of an attempt to persuade resulting in the adoption of an opposing position instead. It is sometimes also referred to "the theory of psychological