Ploughman's lunch term "ploughman's lunch" is believed to date no further back than the 1950s, when the Cheese Bureau (a marketing body affiliated with the J. Walter Thompson advertising agency) began promoting the ploughman's lunch in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed. Its popularity increased as the Milk Marketing Board promoted the meal nationally throughout the 1960s. Pierce the Ploughman's Crede (c.1394) mentions the traditional ploughman's meal of bread, cheese and beer. Bread and cheese formed the basis of the diet of English rural labourers for centuries, with skimmed-milk cheese, supplemented
Royal field with the monument to Přemysl, the Ploughman WÉWODSTWJ POWOLÁN. WZDĚLANY MDCCCXLI."“ (""Here from the plough Přemysl called to rule. Done MDCCCXLI.""). In 1945, an inscription was added on the right side of the pedestal: „"VLÁDA VRÁTILA SE DO RUKOU TVÝCH, Ó LIDE ČESKÝ. 1945"“ (""The rule has returned to your hands, O Czech people. 1945""). Royal field with the monument to Přemysl, the Ploughman Royal field with the monument to Přemysl, the Ploughman () is a Czech national cultural monument (declared as such in 1962). It is composed of the "Royal field" and the "monument to Přemysl, the Ploughman" erected on the Royal field. It is located