Jamie Oliver so marked to his children. Oliver conceived and established the Fifteen charity restaurant, where he trained disadvantaged young people to work in the hospitality industry. Following the success of the original restaurant in London, more Fifteens have opened around the globe: Fifteen Amsterdam opened in December 2004, Fifteen Cornwall in Newquay in May 2006 and Fifteen Melbourne in September 2006 with Australian friend and fellow chef Tobie Puttock. Fifteen Melbourne has since closed. Oliver began a formal campaign to ban unhealthy food in British schools and to get children eating nutritious food instead. Oliver's efforts to bring radical change to
Charity gift card concept of a “Charity Gift Token” which could be given to any charity was proposed by David Black in 1989. The UK Charities Aid Foundation set up a “Charity Gift Voucher” service in 1992. Other later products were called “charity gift certificate,” “plastic gift card,” charity gift ecard” or “charity gift”. In late 2007 the term “charity gift card” came into common use on the web and in news media. In 2009 the term “charity gift card” was first used in a published book, and first recognized as a “gift card category". The concept of a charity gift card was