Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Charoen Pokphand Shanghai-based animal feed and poultry group to the Shanghai exchange, a real estate development arm, Hong Kong Fortune, to the Hong Kong exchange, and Ek Chor China Motorcycle to the New York exchange. Having been listed on the Hong Kong Stock Exchange since 1981, C.P. Lotus - a major retail arm of C.P. Group in China - opened its first store in Shanghai in 1997. After the Asian financial crisis in 1997, C.P. consolidated into three business lines under its main “brand names”: foods (C.P. Foods), retail (7-Eleven), and telecommunications (True). By the early 2000s, the CP Group claimed $9