2013 horse meat scandal as 100% beef. British company Primerdesign Ltd provided many of the tests to laboratories and companies wishing to test for contamination. By 16 January 2013 four subsidiaries of ABP had been accused of supplying adulterated meat. They were Silvercrest in County Monaghan, Dalepak in North Yorkshire, Freshlink in Glasgow, ABP Nenagh in County Tipperary, Ireland and Dairy Crest, Rossington. Hamburger meat from Silvercrest Foods, a subsidiary of Larry Goodman's ABP Food Group, in County Monaghan, Ireland, was found to contain 29% horse meat relative to beef. Porcine DNA was also found. Tesco dropped Silvercrest as a supplier of processed meat,
Psychology of eating meat however, meat in many other cultures is sold with these body parts. Some authors have suggested that the use of non-animal words such as "sirloin" and "hamburger" for meat can reduce the salience of meat's origins in animals, and in turn reduce perceived consumption of animals. Similarly, farmers and hunters use terms such as "processing" and "managing" rather than "killing", a choice which can be interpreted as a way to provide psychological distance and facilitate animal use. The importance of dissociation processes was supported by a 2016 Norwegian study which, in a series of experiments, directly tested the effects of