Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Coronet Films after a few became shorts for "Pee-wee's Playhouse" & the cable TV show "Mystery Science Theater 3000" (MST3K) which mocked the films' production values and underlying messages. Shorts featured on "Mystery Science Theater 3000" (MST3K) include "Are You Ready for Marriage?" and "What to Do on a Date". Many of Coronet's other films were later riffed by Rifftrax, a successor to MST3K, created by former MST3K cast member Michael J. Nelson. The company participated in a compilation spoof, titled "The Great American Student" (1978). Made by veteran director Mel Waskin and editor Bob Gronowski and lifting many key scenes from