Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
English in the Netherlands Dutch subtitles. English language children's programmes, however, are usually dubbed. Dubbed commercials, films and TV programmes (apart from animations and cartoons) have often come to be disliked by the Dutch public. People very much prefer these to be broadcast with subtitles, or even with no form of translation whatsoever. Apart from this, there are a few television stations broadcasting in English, targeting the English speaking community of the Netherlands, such as AF-TV, or dedicating large portions of airtime to programming in English, such as RTV7 and Amsterdam local TV channel Salto 1. (See also: Television in the Netherlands) Dunglish (called