Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Coronet Films after a few became shorts for "Pee-wee's Playhouse" & the cable TV show "Mystery Science Theater 3000" (MST3K) which mocked the films' production values and underlying messages. Shorts featured on "Mystery Science Theater 3000" (MST3K) include "Are You Ready for Marriage?" and "What to Do on a Date". Many of Coronet's other films were later riffed by Rifftrax, a successor to MST3K, created by former MST3K cast member Michael J. Nelson. The company participated in a compilation spoof, titled "The Great American Student" (1978). Made by veteran director Mel Waskin and editor Bob Gronowski and lifting many key scenes from