Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Sam and the Womp an international TV advertising campaign for Southern Comfort. Les Mills uses it for their biceps workout track in Body Pump. The song is also featured in the game "Forza Horizon", The game "", on the Channel 4 TV show "Big Fat Gypsy Weddings", and in an episode of the CBS TV program "Elementary". Kmart Australia also featured the song in their 2013 series of TV commercials. The song has also been used in a series of Canadian TV commercials for the Joe Fresh line of clothing. The track went to number one in the UK Official Singles Chart in its