Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Harry Rosen Inc. Street flagship location in Toronto that represented the largest capital investment ever made by the company. This major storewide renovation added two new stories to the building, providing five floors of retail space within . The chain’s flagship store at TD Square in Calgary is also doubling its size, and a second store was added in suburban Calgary at Chinook Centre in 2010. Harry Rosen began selling merchandise online on May 15, 2009 via its website. Shipping is limited to Canadian addresses. Harry Rosen Inc. Harry Rosen Inc. is a Canadian retail chain of 15 luxury men's clothing stores. A