Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Smart TV local advertising insertion and targeted advertising, and other advanced advertising features such as ad telescoping using VOD and DVR, enhanced TV for consumer call-to-action and audience measurement solutions for ad campaign effectiveness. The marketing and trading possibilities offered by Smart TVs are sometimes summarized by the term t-commerce. Taken together, this bidirectional data flow means that smart TVs can be and are used for clandestine observation of the owners. Even in sets that are not configured off-the-shelf to do so, default security measures are often weak and will allow hackers to easily break into the TV. There is evidence that