F. W. Woolworth Company Co. had the first five-and-dime stores, which sold discounted general merchandise at fixed prices, usually five or ten cents, undercutting the prices of other local merchants. Woolworth, as the stores popularly became known, was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk. Earlier retailers had kept all merchandise behind a counter and customers presented the clerk with a list of items they wished to buy. After working in Augsbury and Moore dry goods store in Watertown, New York, Frank Winfield Woolworth obtained credit
F. W. Woolworth Company he asked his brother Charles Sumner "Sum" Woolworth to join him by managing it. The Harrisburg store opened as, "5¢ Woolworth Bro's Store" on July 19, 1879. After a falling-out with the landlord, that store moved to York, Pennsylvania, opening in March 1880. That store did not last long either, closing three months later. Frank searched for a larger, low-rent building. He found an ideal location in Scranton, Pennsylvania, at 125 Penn Avenue, and opened their "5¢ & 10¢ Woolworth Bro's Store" on November 6, 1880, with Sum as manager. The Scranton store is where Sum fully developed the brothers'