Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
In the Light of What We Know when the true pleasure of a work of fiction is its gravitational pull upon us?” In a 4,000-word review for "The New Yorker", the critic James Wood described Rahman as “a deep and subtle storyteller,” and praised the novel as “astonishingly achieved…Isn’t this kind of thinking—worldly and personal, abstract and concrete, essayistic and dramatic—exactly what the novel is for? How it justifies itself as a form?…"In the Light of What We Know" is what Salman Rushdie once called an ‘everything novel.’ It is wide-armed, hospitable, disputatious, worldly, cerebral. Ideas and provocations abound on every page.” Australian literary critic Louise Adler