Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
Acrobatty Bunny Acrobatty Bunny Acrobatty Bunny is a Warner Bros. cartoon released in 1946 as part of the "Looney Tunes" series, directed by Robert McKimson (his second), and starring Bugs Bunny and Nero the Lion. A circus is being set up just above Bugs' rabbit hole, causing much noise and vibration. The lion cage is set up directly above the hole, and the lion takes deep sniffs (alternatively yanking Bugs towards the hole or throwing him back) to determine that the animal below is Bugs. When the lion (whom Bugs eventually refers to as "Nero") roars again, Bugs comes to the surface