Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Criticism of advertising media critic Jean Baudrillard is a renowned author. The Anti Advertising Agency works with parody and humour to raise awareness about advertising, and Commercial Alert campaigns for the protection of children, family values, community, environmental integrity and democracy. Media literacy organisations aim at training people, especially children, in the workings of the media and advertising in their programmes. In the US, for example, the Media Education Foundation produces and distributes documentary films and other educational resources. MediaWatch, a Canadian non-profit women's organization, works to educate consumers about how they can register their concerns with advertisers and regulators. The Canadian 'Media