Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle ITS launch vehicle in September 2016. The ship would operate as a second-stage of the orbital launch vehicle on Earth-ascents—and would also be the interplanetary transport vehicle for both cargo and passengers— capable of transporting up to of cargo per trip to Mars following propellant-refill in Earth orbit. In addition to use during maneuvering, descent and landing, the three lower-expansion-ratio Raptor engines were also to have been used for initial ascent from the surface of Mars. In 2016, the first test launch of a spaceship was not expected until 2020 or later, and the first flight of the ITS booster