Barbie Shanghai designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a PC to create their own doll. In the Fashion Runway, Girls could experience a real runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe were a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris. Barbie Shanghai Barbie Shanghai was the first Mattel Barbie flagship store in
Kimberlite Diamond (brand) and retailer of the 2010 Shanghai Expo. In 2014, Kimberlite Diamond founds China's first youth diamond fashion brand - KELLAN diamonds, and opens its first flagship store in Shanghai on September 19. As of 2016, the distribution network and branches in mainland China, Hong Kong, Canada and Belgium amount up to nearly 600 franchise stores, covering 30 provinces and cities in China and the brand is China's largest diamond retailer. In May, 2018, Kimberlite Diamond unveiled its new Shanghai flagship at the iconic landmark heritage Bund No.3. On July, 06 2018, Kimberlite Diamond launched its first boutique in Vancouver, Canada