Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Retail Solutions Inc. acquired VeriSign’s Retail Data Services business unit, forming Retail Solutions Inc., today’s company. Instead of analyzing RFID tags, Retail Solutions, Inc. (RSi) focused on “ demand signal repositories” and point-of-sale data from retailers. The company formed cooperative relationships with CVS, Walgreens and Delhaize USA. RSi’s first Chinese subsidiary was opened in Shanghai in April 2008. That same year, the first versions of the company’s Retail Visibility and Retail Intelligence products were released as new versions of RSi’s “Retail Execution Management” platform. In September 2010, RSi received Series C funding of $15.2 million in a round led by Investor Growth Capital.