Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media Bankoff stated previously that the company planned to exit native video for Facebook due to "unreliable monetization and promotion". The memo announcing the layoffs argued that despite its success, native video "won't be viable audience or revenue growth drivers for us relative to other investments we are making", and that the company wanted to focus more on podcasting and Vox Entertainment. The layoffs represented around 5% of Vox's workforce. In December 2014, Vox Media raised a round led by the growth equity firm General Atlantic, estimating the media company's value at around . Participants in Vox Media's previous rounds include