Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Innisfree (brand) company opened its first brand road-shop and opened its 100th in 2007. In 2011, the brand reported over 140.5 billion won ($123.1 million) in sales from over 434 locations in South Korea. Amore Pacific opened the brand's first flagship store in Shanghai on April 25, 2012. The company expanded and in 2013, opened stores in Hong Kong, Singapore and India. The first Indian store was opened in New Delhi on October 10, and its first in Singapore on November 22, 2013, By 2014, the company has been operating over 80 stores in South Korea, Japan, Hong Kong, Singapore and India.