Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
Charles Sumner Woolworth stores in various cities complained. Some cities attempted to pass laws which would limit or shut out Woolworth stores. The Woolworth brothers' formula is still used by nearly all retail stores, large and small, today. The Woolworth syndicate of affiliates grew at unprecedented speed for its time. Success did not come without competition. Several very competitive chains sprang up, in direct competition to Woolworth affiliates. Some of those were started by former Woolworth store managers. With competition and success there was a need for more innovation. Sum and Frank differentiated Woolworth's product range from competitors by buying directly from European