Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
You Are What You Is (song) it from being featured on "Canoe", a 1993 episode of the American television show "Beavis and Butt-Head", also aired on MTV (though the show abruptly switches to "The Animal Song" by The Europeans early on, then returns to Zappa for the tail end of "You Are What You Is", to which Butt-Head replies, "This is still on? That pisses me off!"). "You Are What You Is" contains references to other songs throughout his career and on the album itself, commonly referred as Zappa's "Conceptual Continuity". References include "Gimme a five dollar bill and an overcoat too" from "Wonderful Wino" on