Steampunk fashion and sci-fi cosplayers. Since the first steampunk convention in 2006, SalonCon, there have been a number of similar conventions where enthusiasts dress up as characters from steampunk culture. Modern steampunk clothing is based more on leather and metal as opposed to cotton or natural fabrics. More recently, steampunk has also been linked to fetishism, the genderqueer community and modern paganism. In 2010, steampunk fashion entered the high-end market of fashion as designer John Galliano brought elements from the style to his spring haute couture show for Christian Dior. Another designer associated with the steampunk style is Jean Paul Gaultier, who
Joseph Ettedgui in 1979, after which Joseph Ettedgui’s place as a retail pioneer was cemented. During the 1980s, own-brand knitwear and clothing were introduced. The Joseph brand expanded into restaurants (Joe’s Café) and homeware (Joseph Pour la Maison). Stores opened across London and other major fashion centres, including New York, Paris and Tokyo. Joseph Ettedgui assisted emerging fashion designers, including Margaret Howell, Katharine Hamnett, John Galliano and Azzedine Alaïa. He also championed architects and interior designers, working with names such as David Chipperfield and Eva Jiricna. British fashion designer John Richmond called him: "the creator of modern retail" and Italian designer and