High Street Dreams High Street Dreams High Street Dreams is a BBC television documentary series first aired in 2010 based around the development of products to sell in High Street shops and Supermarkets. The 4 episode show was aired on BBC One and BBC HD in the United Kingdom on Monday nights at 21:00. The first episode was aired on 10 May 2010 which saw The Singh Family and Muddy Boots try to find success in the food industry. Jo Malone and Nick Leslau helped them understand what they needed to do to be ready to pitch to a national retailer. The Singh
George Davies (retailer) @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. As one of the top three recognised brands in the UK, Marks & Spencer had a traditionally strong selling women's clothing line. But in 2000 in light of developing fashion trends driven by distinct brands, needed to develop a new approach in their retail format. Introduced to chairman Luc Vandevelde and CEO Roger Holmes through a mutual friend, Davies was given the brief to develop a high-touch and distinct brand/line of clothing which would appeal to