Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
In the Light of What We Know when the true pleasure of a work of fiction is its gravitational pull upon us?” In a 4,000-word review for "The New Yorker", the critic James Wood described Rahman as “a deep and subtle storyteller,” and praised the novel as “astonishingly achieved…Isn’t this kind of thinking—worldly and personal, abstract and concrete, essayistic and dramatic—exactly what the novel is for? How it justifies itself as a form?…"In the Light of What We Know" is what Salman Rushdie once called an ‘everything novel.’ It is wide-armed, hospitable, disputatious, worldly, cerebral. Ideas and provocations abound on every page.” Australian literary critic Louise Adler