Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Museum of Brands, Packaging & Advertising Museum of Brands, Packaging & Advertising The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002. It was based in a mews near Portobello Road in London’s Notting Hill, but has now relocated to new, larger premises in nearby Lancaster Road. The museum is based around over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging in Gloucester from 1984 until its closure in October 2001. The collection moved