Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Glossary of names for the British Glossary of names for the British Alternative names for people from the United Kingdom include nicknames and terms, including affectionate ones, neutral ones, and derogatory ones to describe British people, and more specifically English, Welsh, Scottish and Northern Irish people. Brit is a commonly used term in the United States and elsewhere, simply as a shortened form of "Briton". An archaic form of "Briton", similar to "Brit", always much more used in North America than Britain itself, but even there, it is outdated. An equivalent of the word "Engländer", which is the German noun for "Englishman". The term was also