Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Subtle body At that time, the more common term "subtle body" comes into use. The latter expression gradually gains in currency through the nineteenth century, and begins a sharp increase in usage from about 1940 until the present time. Further research is needed to clarify the actual authors who used the phrase, and what they meant by it. But the word may have a connection with the Sanskrit Sūkṣma (subtle, unmanifest, dormant) Śarīra (body) which is described in the Vedas. The Yogic, Tantric and other systems of Hinduism, Vajrayana Buddhism, as well as Chinese Taoist alchemy contain theories of subtle physiology having