Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
TV advertisements by country came in colour television arrived. Adverts were very popular over the years the most popular names were Gateaux Cakes, Tayto Crisps etc. Up to 2010 commercial broadcasters where permitted a maximum of 15% advertising time vs. overall broadcast time. In 2010 TV3 asked for an increase in advertising minutes due to the high level of competition from advertising opt-outs coming into Ireland via satellite and cable pay providers, and also the number of live ITV programmes carried by TV3 (such as The X Factor). The BAI agreed to increasing the number of ads on commercial TV broadcasts to bring Irish