Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Giordano (store) the Mainland Chinese market in 1992. The first two stores were opened in Guangzhou in September 1992. Starting from the Pearl River Delta area, Giordano gradually expanded its retail network in China. It now operates over 945 stores in all major cities, with flagship stores including Nanjing Dong Lu in Shanghai and Lijiang in Yunnan. Giordano was founded in Hong Kong in 1981. The company now operates 73 shops in Hong Kong, including a 2-storey flagship store in Tsim Sha Tsui. Giordano opened its first retail outlet in Taiwan in 1988. As of March 2015, Giordano operates 197 shops in