Frank Winfield Woolworth New York, to John Hubbell Woolworth (1821–1907) and Fanny Woolworth (née McBrier; 1832–1878), and had a brother, entrepreneur Charles Sumner Woolworth (1856–1947). His parents, John and Fanny Woolworth, were devout Methodists and sympathetic to the Northern side during the Civil War – they raised their two sons, Frank Winfield and Charles Sumner, accordingly. At the age of four, Woolworth told his parents that one day he would become one of the peddlers that sometimes came calling; he and Charles would play "store"; Frank would set up merchandise to be sold to his brother. As was common at the time, Woolworth
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain