Serse January, the third by 6 February, and Handel put the finishing touches to the score on 14 February. "Serse" was first performed at the King's Theatre, Haymarket on 15 April 1738. The first production was a complete failure. The audience may have been confused by the innovative nature of the work. Unlike his other operas for London, Handel included comic ("buffo") elements in "Serse". Although this had been typical for 17th-century Venetian works such as Cavalli's original setting of the libretto, by the 1730s an "opera seria" was expected to be wholly serious, with no mixing of the genres of
History of music publishing de Autores y Editores (SGAE), in 1899. The predecessor to the Gesellschaft für Musikalische Aufführungs und Mechanische Vervielfältigungsrechte (GEMA) was formed in Germany by composer Richard Strauss in 1903. It became GEMA in 1915 when it merged with another small society. So, by the end of the 19th century, the foundation had been laid for the modern music publishing industry. As England was a leader in developing copyright systems and France was ahead in developing performing rights, Germany was the pioneering country in modern music publishing. The first German music publishing enterprises date from the 18th century. Bernhard Christoph Breitkopf