Vox populi Vox populi American television personality Steve Allen as the host of "The Tonight Show" further developed the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter – unrehearsed persons, not selected in any way. As such, journalists almost always refer to them as the abbreviated "vox pop". In U.S. broadcast journalism it is often referred to as a man on the street interview or MOTS. The results of such an interview are unpredictable at
Vox Media called "This Is My Next" was created to allow them to continue writing articles and producing podcasts. Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]." As of February 2014, the site had 7.9 million unique visitors according to ComScore. "Vox" was launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Lauren Williams. The video game website "Polygon" launched in 2012 as Vox Media's third property, and publishes news, culture, reviews, and videos. The site's founding staff included the editors-in-chief of the gaming sites