The Imitation Game Entrants who solved the puzzle could mail in their results for a chance to win a trip for two to London and a tour of Bletchley Park. TWC launched a print and online campaign on 2 January 2015 featuring testimonials from leaders in the fields of technology, military, academia, and LGBTQ groups (all influenced by Turing's life and accomplishments) to promote the film and Turing's legacy. Yahoo! CEO Marissa Mayer, Netflix CEO Reed Hastings, Google Executive Chairman Eric Schmidt, Twitter CEO Dick Costolo, PayPal co-founder Max Levchin, YouTube CEO Susan Wojcicki, and Wikipedia's Jimmy Wales all gave tribute quotes. There
Executive compensation in the United States comparisons" for CEO pay, for example comparing their executive against execs in much larger companies (used to get CBS CEO Leslie Moonves a $70 million package in 2011), against a different year when pay was higher (used to help PerkinElmer CEO Robert Friel in 2011), against executives in different industries where pay is higher (for example health-care executives rather than agribusiness executives for Hugh Grant of Monsanto), and changing back again when pay in that other industry went down (used to help Frederick Waddell of Northern Trust). According to Bloomberg Businessweek, four of five studies "by academic researchers have found