Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Product activation in the Brazilian market. Microsoft then rolled out product activation in its flagship Microsoft Office 2000 product. All retail copies sold in Australia, Brazil, China, France, and New Zealand, and some sold in Canada and the United States, required the user to activate the product via the Internet. However, all copies of Office 2000 do not require activation after April 15, 2003. After its success, the product activation system was extended worldwide and incorporated into Windows XP and Office XP and all subsequent versions of Windows and Office. Despite independently developing its own technology, in April 2009 a jury found