Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Honey Bunny have also shown attraction to him. Another girlfriend of Bugs Bunny's, Lula Belle Bunny, appeared in "Looney Tunes & Merrie Melodies Comics" and "Bugs Bunny Comics" between 1947 and 1955 . In "Bugs Bunny Comics" #139 (1962), there appeared another girl with whom Bugs Bunny fell in love. Bertha Bunny, apart from blonde hair and feminine attire, looked much like Bugs in drag. She had a speech defect, resulting in her pronouncing "parrot farm" as "carrot farm", which made Bugs think she owned a carrot farm. The release of the film "Space Jam" (1996) introduced a new female rabbit character,