Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Curacao (retail store) to provide assistance to needy children by donating basic home products. It also gives to non-profit organizations. Curacao (retail store) Curacao (pronounced Koo-ra-sao), formerly La Curacao, is a large-format retail store chain. Founded in 1978, Curacao is headquartered in Los Angeles with retail locations in California, Arizona and Nevada. The company is said to be uniquely positioned to serve Hispanic and Latino Americans. The stores feature Spanish-language signs and bilingual salesclerks. Curacao sells most of its merchandise on credit to over two million private label cardholders. The company's services also include Curacao Travel, Curacao Money Transfer, Pasito (Internet service provider)