Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
Product Architects, Inc. Product Architects, Inc. Product Architects Inc. is the parent company of Polar Bottle brand insulated sport water bottles and Half Twist lifestyle bottles. The company is based out of Boulder, Colorado where it assembles and ships all of its products. Robert Heiberger and Judy Amabile founded Product Architects Inc. in 1994. The pair, along with their five employees, ran the company from the garage of their home for a year before moving operations to an industrial park. The business acquired its first national buyer in the form of The Container Store in April 1995 and entered the sporting goods market