Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle operations for ITS launches envisioned the fully loaded second-stage reaching orbit with only minimal propellant remaining in the "interplanetary spaceship" vehicle's tanks. Then, while the spaceship remained in Earth orbit, three to five cargo second stages—called "ITS tankers"—would be launched from Earth carrying additional methane fuel and liquid oxygen oxidizer to rendezvous with, and transfer propellant to, the outgoing spaceship. Once refueled, the spaceship was to perform a trans-Mars injection burn, departing Earth orbit for the interplanetary portion of the journey. The development work on the new two-stage launch vehicle design was privately funded by SpaceX. The entire project is