Progression of the British football transfer fee record lagged behind those paid by clubs in Italy, France and Spain to take British players abroad until 1995, when Manchester United paid Newcastle United £7,000,000 for Andy Cole. The fees paid by the Premier League's top clubs began to increase at a rapid rate, with Alan Shearer commanding the first £15,000,000 fee in 1996, and the new millennium heralding the first £30,000,000 transfer, although sources differ as to whether this barrier was broken by Rio Ferdinand's move to Manchester United in 2002 or Andriy Shevchenko's transfer to Chelsea four years later for some reason, however Veron' s transfer to United
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from