Apple Music in 113 countries. The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not. In August 2016, Apple Music was launched in Israel and South Korea. In January 2016, "Fortune" reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years. This customer base increased to 11 million subscribers in February, 13 million in April, 15 million in June, 17 million in September, 20 million in December, 27 million in June 2017, 36
Million service units would do so with 10% fewer MSUs. The lower MSU rating means lower software costs, providing an incentive for customers to upgrade. However, as software costs are not linear with MSUs, decreasing or increasing MSUs will not show a proportional change in software costs. The "least expensive" MSUs will be added (with increased MSUs) or removed (with decreased MSUs). For example, a 10% increase in MSUs will result in a software cost increase of less than 10%. How much more (or less, if reducing MSUs) depends on numerous other factors. Million service units A million service units (MSU) is a