Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Television in the United Kingdom to the BBC. Ofcom said phone-in scandals had contributed significantly to the fine totals. The Committee for Advertising Practice (CAP, or BCAP) is the body contracted by Ofcom to create and maintain the codes of practice governing television advertising. The Broadcast Advertising Codes (or the TV codes) are accessible on CAP's web site. The Codes cover advertising standards (the TV Code), guidance notes, scheduling rules, text services (the Teletext Code) and interactive television guidance. The main sections of the TV Code concern compliance, programmes and advertising, unacceptable products, political and controversial issues, misleading advertising, harm and offence, children, medicines, treatments,