Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Network Advertising Initiative data they collect for what purposes and for what length of time, data transfer, and use practices for interest-based advertising and/or ad delivery and reporting. Since ads are commonly shown on websites not controlled by the ad network, members must also require that partnering websites that display their ads also provide "prominent" notice that behavioral advertising is taking place, as well as what data is being collected, for what purposes and with whom it will be shared. Typically, these notices are presented in eachweb site's privacy policy. "Robust" notice — where the notice is presented before personal information is collected