Clas Ohlson company was founded in 1918 by the technically minded Clas Ohlson (1895–1979), as a mail order business based in the Swedish village of Insjön, Dalarna. Initially, only manuals and technical literature were sold, thus allowing people who lived in rural communities to obtain literature that would otherwise be unavailable. He opened his first shop in Insjön in 1926, but it was not until 1989, when the company opened a store in a shopping centre in central Stockholm, that it expanded into the retail business. The first store outside Sweden was opened 1991 in Oslo in Norway and in 1999, the
Country Store (muesli) Country Store (muesli) Country Store is a variety of muesli manufactured by Kellogg's. It is high in fibre and available only in the European Union. It is not sold in the United States due to its higher production cost compared to processed artificial cereals such as Froot Loops and Apple Jacks (using artificial flavours and colours would increase profits for Kellogg's but is illegal in Europe so the company only sells natural cereals there). Country Store was introduced into the United Kingdom and Ireland around 1974 with a TV advert voiced by Michael Jayston. Country Store contains a number of