Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox (website) categories. "Vox" takes a liberal-leaning editorial stance. "The New York Times" columnist Ross Douthat, writing in 2016, described "Vox" as "mostly liberal". In March 2014, before it had officially launched, "Vox" was criticized by conservative media commentators, including Erick Erickson, for a video it had published. The website's launch received significant media attention. Websites noted that the launch came around the same time as other data and explainer websites like "FiveThirtyEight" and "The New York Times" The Upshot. "Vox" was described as using clickbait-style headlines to enhance shareability and to act as a "Wikipedia for ongoing news stories". Shortly after