Variety store The originators of the concept were the Woolworth Bros., in July 1879. Woolworth Bros. later became F. W. Woolworth Company or just "Woolworth's." On 21 June 1879, Frank Winfield Woolworth opened his first successful five-cent store in Lancaster, Pennsylvania, after a failed attempt with a store he opened on 22 February 1879, in Utica, New York. Frank soon brought his brother Charles Sumner "Sum" Woolworth into the business. Together they opened a second store in Harrisburg, Pennsylvania, on 18 July 1879. Before they started their own stores, the Woolworth brothers worked for Augsbury and Moore, a dry goods store in
F. W. Woolworth Company The store was brightly lit, new, and the wooden floor was polished to a lustrous shine. The layout was soon adopted by Frank for his F. W. Woolworth stores and became the standard as the two brothers persuaded family members and former co-workers from Moore's to join them in forming a "friendly rival syndicate" of five-and-ten-cent stores. Each of the syndicate chain's stores looked similar inside and out, but operated under its founder's name. Frank Woolworth provided much of the merchandise, encouraging the rivals to club together to maximize their inventory and purchasing power. At the same time, using his