Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Racial stereotyping in advertising and the groups they belong to and can lead to a form of self oppression. "Social stereotypes that surround us, further shape our self-identity and consequently, the decisions we make". Both of which outcomes cause damage to both the advertiser and the viewer and can be seen as unethical advertising. Beauty whitewash is a term that is used in the advertising industry that refers to the harmful ideal that beauty can be defined by skin and hair colour. The term applies particularly to photographs where the skin and hair colour of the model is manipulated to be lighter. In a