Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Pedder Building after 17 years, the flagship Shanghai Tang store closed down, with rising rents cited as the main reason. The landlord was asking for a monthly rental of HK$7 million. US clothing retailer Abercrombie & Fitch reportedly took over the lease for an even higher monthly rent. However in November 2016 the fashion retailer announced its decision to close down their flagship Hong Kong store, citing strategic review. To continue its presence in Central, Shanghai Tang set up several project units, namely "Shanghai Tang Loft" on the sixth floor of the Pedder Building, from 23 October to 20 February 2012. Located