F. W. Woolworth Company Co. had the first five-and-dime stores, which sold discounted general merchandise at fixed prices, usually five or ten cents, undercutting the prices of other local merchants. Woolworth, as the stores popularly became known, was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk. Earlier retailers had kept all merchandise behind a counter and customers presented the clerk with a list of items they wished to buy. After working in Augsbury and Moore dry goods store in Watertown, New York, Frank Winfield Woolworth obtained credit
F&W Media International Media International expanded into the online education market with the launch of new website and education brand Creative University. Creative University offers a mixture of instructor-led, self-paced and independent study course, using the Blackboard education platform. Initial courses focused on craft business but the company has since expanded its offering to include practical craft courses on subjects such as cake decorating and quilting. In January 2013 the F&W Media International announced that it would be re-branding its RUCraft ecommerce store as Stitch Craft Create, in-line with the F+W Media magazine of the same title, and following on from the 2012