F. W. Woolworth Company Co. had the first five-and-dime stores, which sold discounted general merchandise at fixed prices, usually five or ten cents, undercutting the prices of other local merchants. Woolworth, as the stores popularly became known, was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk. Earlier retailers had kept all merchandise behind a counter and customers presented the clerk with a list of items they wished to buy. After working in Augsbury and Moore dry goods store in Watertown, New York, Frank Winfield Woolworth obtained credit
A&F Quarterly our customers will really love it." In June 1998, Abercrombie & Fitch filed a lawsuit against rival clothing retailer American Eagle Outfitters in the U.S. District Court for the Southern District of Ohio, alleging that "AE impermissibly copied the designs of certain articles of clothing, in-store advertising displays, and a catalog ["A&F Quarterly"]." In July 1999, the court granted American Eagle's motion for summary judgment in its favor. According to A&F's initial complaint, the company identified "A&F Quarterly" as one of its "unique and inherently distinctive features" The district court ruled that what A&F described as its distinctive trade dress