Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
TV advertisements by country came in colour television arrived. Adverts were very popular over the years the most popular names were Gateaux Cakes, Tayto Crisps etc. Up to 2010 commercial broadcasters where permitted a maximum of 15% advertising time vs. overall broadcast time. In 2010 TV3 asked for an increase in advertising minutes due to the high level of competition from advertising opt-outs coming into Ireland via satellite and cable pay providers, and also the number of live ITV programmes carried by TV3 (such as The X Factor). The BAI agreed to increasing the number of ads on commercial TV broadcasts to bring Irish