Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
Innisfree (brand) company opened its first brand road-shop and opened its 100th in 2007. In 2011, the brand reported over 140.5 billion won ($123.1 million) in sales from over 434 locations in South Korea. Amore Pacific opened the brand's first flagship store in Shanghai on April 25, 2012. The company expanded and in 2013, opened stores in Hong Kong, Singapore and India. The first Indian store was opened in New Delhi on October 10, and its first in Singapore on November 22, 2013, By 2014, the company has been operating over 80 stores in South Korea, Japan, Hong Kong, Singapore and India.