Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
The Subtle Knife The Subtle Knife The Subtle Knife, the second book in the "His Dark Materials" series, is a young-adult fantasy novel written by Philip Pullman and published in 1997. The novel continues the adventures of Lyra Belacqua as she investigates the mysterious Dust phenomenon and searches for her father. Will Parry is introduced as a companion to Lyra, and together they explore the new worlds to which they have both been introduced. Twelve-year-old Will Parry is caring for his mentally ill mother. He accidentally kills an intruder and runs away to Oxford, where he discovers a portal to a parallel universe.