Mattel launch of a film division, Mattel Films, that will make movies based on the company’s toy brands. Robbie Brenner was appointed to head the divison, with the title "executive producer" and will report directly to the CEO. The revived division's first two projects are expect to be Barbie and Masters of the Universe films. Mattel Mattel, Inc. () is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels and Matchbox, Masters of the Universe, American Girl,
Red and White Brand time the company was operating as its own chain of Flickinger's retail stores, as well as the wholesale operation supplying other retailers. Today, there are thousands of Red & White products serving as the primary store brand in independent grocery stores across the United States. In 1908 Smith Michael (S.M.) Flickinger developed the first store brand product, cans of coffee, to compete with A&P. Flickinger named the brand Red & White after the colors of his store shelves and the coffee was a hit. Over the course of the next ten years, a wide assortment of Red & White products