Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Online supermarkets in China employ staff to pick goods from store shelves which are then delivered to customers. As of (June 2011) there is only one online supermarket which is fully national across China: Yihaodian. All other online supermarkets only operate in Shanghai. In a China a consumer study published in May 2011 (DDMA Market Research) found that in Shanghai 89% of white collar online grocery shoppers had used Yihaodian recently, whereas only 39% had used Taobao Supermarket. The same study by DDMA Market Research identified the main drivers of usage for online supermarkets in China as: US retail giant Wal-Mart in May 2011