Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox (website) technology company that produces media" rather than its inverse, associated with "Old Media". From his new position, Klein worked towards the establishing of "Vox", including hiring new journalists for the site. Klein expected to "improve the technology of news" and build an online platform better equipped for making news understandable. The new site's 20-person staff was chosen for their expertise in topic areas and included "Slate" Matthew Yglesias, Melissa Bell, and Klein's colleagues from "The Washington Post". "Vox" was launched on April 6, 2014. Klein serves as "Vox"s editor-in-chief. His opening editorial essay, "How politics makes us stupid", explained his