Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
The Iconic The Iconic The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer. The company was launched in 2011 and is one of Australia’s largest fashion, sportswear and kidswear destinations. Since its launch date, the brand has become an Australian online fashion retailer which stocks over 1000 brands and 60,000 items, including Australian labels Sass & Bide, Camilla and Marc and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein and Adidas. THE ICONIC has its warehouse located in Sydney. The Iconic was launched in 2011 by the co-founders Adam Jacobs, Finn Age Hansel, Cameran