Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Advertising to children salt food, such as processed, unhealthy foods. False advertising in the food industry is very apparent; some say junk food is "nourishing and healthy food", which we now accept as an inaccuracy and misleading. Thus, children's behavior in choosing foods and their opinions on different food brands are influenced heavily by TV advertising with animated characters, bright colors, endorsers, and manipulative slogans. In addition, marketing itself targets emotions, not intellect, and makes it easier for children to be enticed by the brands that are advertised. Advertisements hope children will choose the product through what is on the package or because