Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Museum of Brands, Packaging & Advertising has had help from different sponsors. Its founding sponsors include DS Smith, Diageo, Kellogg's, Cadbury, Twinings, Vodafone, McVitie's and PI Global. In 2015, the World Branding Forum sponsored the education programme of the museum. This enabled the museum to provide quality learning experiences to students attending education sessions in the museum each year. In 2014, the museum had over 10,000 students attending sessions. Museum of Brands, Packaging & Advertising The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity