How Many Licks? Lawrence and features the singer as a sex doll in three sexual fantasies. Sisqó did not appear in the video due to conflicts with his record label, Def Jam. Although music critics praised the visual, its treatment of sexuality elicited varied opinions from academics. It was also compared to music videos by other artists, including Minaj's 2011 single "Stupid Hoe" and American rapper Missy Elliott's 1997 single "The Rain (Supa Dupa Fly)". In addition to the clip, Lil' Kim promoted "How Many Licks?" with live performances. Mario Winans and Sean Combs produced "How Many Licks?" and wrote it with Lil'
How Many Licks? and a bling accessary". Lil' Kim and Sisqó also exchange pick-up lines during the song. The chorus refers to the advertising slogan for Tootsie Pops ("How many licks does it takes to get to the Tootsie Roll centre of a Tootsie Pop?"), and ties sexuality to consumerism according to media studies professor Scott Wilson. For the track's remix, Lil' Kim associates her rapping abilities with oral sex: "Ya neva seen this stroke of genius / [I] put tha cleanest, meanest lips on ya penis!" She is also noted to popularize the word "gangstress" which she had previously used in "Spend