Porcelain styles, and there are several modern industrial manufacturers. These exported Chinese porcelains were held in such great esteem in Europe that in English "china" became a commonly–used synonym for the Italian term "porcelain". The first mention of porcelain in Europe is in "Il Milione" by Marco Polo in XII sec. Apart from copying Chinese porcelain in "faience" (tin glazed earthenware), the soft-paste Medici porcelain in 16th-century Florence was the first real European attempt to reproduce it, with little success. Early in the 16th century, Portuguese traders returned home with samples of kaolin, which they discovered in China to be essential
Porcelain trade in Qing China use five colors. Furthermore, the Qing focused on different artistic elements when producing their porcelain, like the use of color and putting porcelain at a higher temperature to get a glossier coat. Also, many of the private kilns were trusting their own potters to create freely, a creative freedom that would help to further the creative porcelain pieces. A more creative porcelain piece would bring more profit and boost to the Qing economy. There was a researching of what techniques were better in the production of these porcelain goods, and this would help to further the marketing aspect of business