Mattel, Inc. v. MCA Records, Inc. Mattel, Inc. v. MCA Records, Inc. Mattel v. MCA Records, 296 F.3d 894 (9th Cir. 2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 Aqua song, "Barbie Girl". The case was ultimately dismissed. On December 5th 2000, Mattel sued MCA Records, the recording company of Aqua, saying the song violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "Blonde Bimbo." They alleged the song had violated their copyrights and trademarks of Barbie, and that its lyrics had tarnished the reputation of their trademark and impinged on
Retail are to be maximized, may not have sufficient income to meet their family and other obligations. Also see Personal selling Retailers can employ different techniques to enhance sales volume and to improve the customer experience: One of the unique aspects of retail promotions is that two brands are often involved; the store brand and the brands that make up the retailer's product range. Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services. Retail promotions that focus on the product range, are