Gene-centered view of evolution selection was developed mainly in the works of Richard Dawkins, W. D. Hamilton, Colin Pittendrigh and George C. Williams. It was mainly popularized and expanded by Dawkins in his book "The Selfish Gene" (1976). According to Williams' 1966 book "Adaptation and Natural Selection", Williams argued that "[t]he natural selection of phenotypes cannot in itself produce cumulative change, because phenotypes are extremely temporary manifestations." Each phenotype is the unique product of the interaction between genome and environment. It does not matter how fit and fertile a phenotype is, it will eventually be destroyed and will never be duplicated. Since 1954, it
The Selfish Gene and Natural Selection" (1966), which argued that altruism is not based upon group benefit "per se", but is a result of selection that occurs "at the level of the gene mediated by the phenotype" and any selection at the group level occurred only under rare circumstances. This approach was developed further during the 1960s by W. D. Hamilton and others who opposed group selection and selection aimed directly at benefit to the individual organism: Despite the principle of 'survival of the fittest' the ultimate criterion which determines whether [a gene] "G" will spread is not whether the behavior is to