Sport in the United Kingdom focused on sports provision is Loughborough University. Budding professionals in the traditionally working class team sports of football and rugby league rarely go to university. Talented youngsters in the more middle class sports of cricket and rugby union are far more likely to attend university, but their sports clubs usually play a greater role in developing their talent than their university coaches. Some sports are attempting to adapt to new conditions in which a far higher proportion of British teenagers attend university than in the past, notably cricket, which has established several university centres of excellence. Sport is compulsory for
Obesity in the United Kingdom a part of the London 2012 legacy, Prime Minister David Cameron also announced an annual £150 million ($227-USD) boost for school sport. The funding is "ring-fenced", meaning it can only be spent on sports activities such as after school clubs, coaching and dedicated sports programmes. Prompting criticism about mixed messaging, Official Sponsors of the 2012 London Olympics included McDonald's, Coca-Cola and Cadbury. In the 2016 United Kingdom budget, the British Government announced the introduction of a sugar tax on the soft drinks industry, which came into effect in April 2018. Beverage manufactures are taxed according to the volume of sugar