Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Bugs Bunny Bunny" (1991). This was the first Bugs Bunny cartoon since 1964 to be released in theaters and it was created for Bugs' 50th anniversary celebration. It was followed by "(Blooper) Bunny," a cartoon that was shelved from theaters, but later premiered on Cartoon Network in 1997 and has since gained a cult following among animation fans for its edgy humor. In 1996, Bugs and the other "Looney Tunes" characters appeared in the live-action/animated film, "Space Jam", directed by Joe Pytka and starring NBA superstar Michael Jordan. The film also introduced the character Lola Bunny, who becomes Bugs' new love interest.