Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media editor-in-chief. In 2012, Vox Media launched a video gaming website, "Polygon", led by former "Joystiq" editor Christopher Grant. In November 2013, Vox Media acquired the Curbed network, which consisted of the real-estate blog network "Curbed", the food blog "Eater", and the fashion blog "Racked". In April 2014, the company launched a news website, Vox. Led by former "Washington Post" columnist Ezra Klein, Melissa Bell and Matthew Yglesias, Vox was positioned as a general interest news service with a focus on providing additional context to recurring subjects within its articles. In May 2015, Vox Media acquired "Recode", a technology industry news