Kiwifruit industry in New Zealand and Growers, who were calling the berries "melonettes", because the local name for the fruit, "Chinese gooseberry", had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose. An American importer, Norman Sondag of San Francisco, complained that "melonettes" was as bad as "Chinese gooseberry" because melons and berries were both subject to high import tariffs, and instead asked for a short Maori name that quickly connoted New Zealand. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name
Jostaberry gooseberry, namely "" ("Jo") and "" ("Sta"). Following German pronunciation of "J", it may be pronounced "yostaberry" in English. The first cultivar was made available to the public in 1977. A number of varieties have been developed since then by various developers. The nearly black berry, which is smaller than a gooseberry and a bit larger than a blackcurrant, is edible both raw and cooked. It is described as having a taste intermediate between a gooseberry and a blackcurrant, with the gooseberry flavor more dominant in the unripe fruit, and the blackcurrant notes developing as the fruit ripens. The ripe