Ron Hickman Ron Hickman Ronald Price Hickman OBE (21 October 1932 – 17 February 2011) was a South African-born, Jersey-based car designer and inventor who designed the original Lotus Elan, the Lotus Elan +2 and the Lotus Europa, as well as the Black & Decker Workmate. Hickman was born in Greytown, Natal, South Africa, where he worked as a courthouse clerk after leaving high school. He moved to London in the 1950s where he was employed by a music publisher. From 1954 Hickman worked for the Ford Motor Company at Dagenham first as a clay modeller and later he helped to style
Lotus Elan assembly would be undertaken willingly. When complete the owner would take the car to a Lotus dealer who, after checking that the assembly had been performed correctly, initiated the warranty period. This feature of Elan purchase was quite heavily promoted by Lotus, with print advertisements showing how simple and rewarding it was to complete the construction. 'The Motor' magazine regularly printed prices for all UK cars. A partial extract from its pages provides comparative pricing for several sports cars of the Elan S1 period. The table also shows that the Elite was significantly more expensive than the Elan: 1960s/70s Elans