Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Criticism of advertising placements. The prime function of many Hollywood films today is to aid in the selling of the immense collection of commodities. The press called the 2002 Bond film 'Die Another Day' featuring 24 major promotional partners an 'ad-venture' and noted that James Bond "now has been 'licensed to sell'" As it has become standard practice to place products in motion pictures, it "has self-evident implications for what types of films will attract product placements and what types of films will therefore be more likely to get made". Advertising and information are increasingly hard to distinguish from each other. "The borders