Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Macy's, Inc. Ultimately, Federated itself was renamed Macy's, Inc. in 2007. Macy's, Inc. is headquartered in Cincinnati, Ohio. It operates the subsidiaries Macy's, Bloomingdale's, and the beauty store chain Bluemercury, all of which have a flagship store located in the New York City borough of Manhattan. As of November 3, 2018, the company operated 875 stores in the United States, Guam, and Puerto Rico. Its namesake locations and related operations account for 90% of its revenue. According to Deloitte, Macy's, Inc. is the world's largest fashion goods retailer and the 36th largest retailer overall, based on the company's reported 2010 retail sales