Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Subtle body vehicle of consciousness in later Samkhya, Vedanta, and Yoga, and is propelled by past-life tendencies, or "bhavas". Linga can be translated as "characteristic mark" or "impermanence" and the term Sarira (Vedanta) as "form" or "mold". "Karana" or "instrument" is a synonymous term. In the Classical Samkhya system of Isvarakrsna (ca. 4th century CE), the "Lińga" is the characteristic mark of the transmigrating entity. It consists of twenty-five tattvas from eternal consciousness down to the five organs of sense, five of activity ("buddindriya" or "jñānendriya", and "karmendriya" respectively) and the five subtle elements that are the objects of sense ("tanmatras") The