Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Network Advertising Initiative data they collect for what purposes and for what length of time, data transfer, and use practices for interest-based advertising and/or ad delivery and reporting. Since ads are commonly shown on websites not controlled by the ad network, members must also require that partnering websites that display their ads also provide "prominent" notice that behavioral advertising is taking place, as well as what data is being collected, for what purposes and with whom it will be shared. Typically, these notices are presented in eachweb site's privacy policy. "Robust" notice — where the notice is presented before personal information is collected