Tennessee whiskey the perceived marketing value of the distinction, Tennessee whiskey and bourbon have almost identical requirements, and most Tennessee whiskeys meet the criteria for bourbon. Tennessee whiskey is one of the top ten exports of Tennessee. According to the Distilled Spirits Council of the United States, as of 2013, the U.S. market for bourbon and Tennessee whiskey reached $2.4 billion, and exports of bourbon and Tennessee whiskey grew to exceed $1 billion. There are two major producers of Tennessee whiskey, Jack Daniel's based in Lynchburg (owned by the Louisville, Kentucky-based Brown-Forman) and George Dickel based in Cascade Hollow near Tullahoma (owned
Bourbon whiskey 90-proof product that it sells as "Devil's Cut". The bottling operation for bourbon is the process of filtering, mixing together straight whiskey from different barrels (sometimes from different distilleries), diluting with water, blending with other ingredients (if producing blended bourbon), and filling containers to produce the final product that is marketed to consumers. By itself, the phrase "bottled by" means only that. Only if the bottler operates the distillery that produced the whiskey may "distilled by" be added to the label. Labeling requirements for bourbon and other alcoholic beverages (including the requirements for what is allowed to be called bourbon