Spotify paying) in December 2014, 75 million users (20 million paying) in June 2015, 30 million paying subscribers in March 2016, 40 million subscribers in September 2016, and 100 million total users in June 2016. As of November 2018, Spotify has 191 million active users, including over 87 million paying subscribers. According to "TechCrunch", Spotify was planning to launch on the stock market in 2017, but is instead planning on doing the IPO in 2018 in order to "build up a better balance sheet and work on shifting its business model to improve its margins". The value of its IPO is
Online dating service Although some sites offer free trials and/or profiles, most memberships can cost upwards of $60 per month. In 2008, online dating services in the United States generated $957 million in revenue. In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine. Such sites earn revenue from a mix of advertising and sale of additional options. This model also allows users to switch between free and paying status at will, with sites accepting a variety