Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Lifestyle (department store) of over 2.4 million square feet. Home Centre by Lifestyle sells furniture, furnishings and home decorative. The brand has been awarded as the ‘Most Admired Retailer’award in the Home & Office Improvement Category, for two consecutive years in 2008 and 2009. For more information – Home Centre Stores Lifestyle (department store) Originating in India in the year 1999, Lifestyle is a retail fashion brand which comes under Dubai-based retail and hospitality conglomerate, the Landmark Group. Lifestyle’s inventory consists of several national and international brands, and its product categories include Indian and western apparels, footwear, handbags, beauty products, and fashion accessories