Andy Carroll immediate promotion back to the Premier League in the process. He continued to play for Newcastle in the Premier League, scoring 11 goals in 19 appearances. Carroll signed for Liverpool on the last day of the transfer window on 31 January 2011 for a fee of £35 million, at the time the highest amount paid for a British footballer. Carroll was bought to replace Fernando Torres, who moved from Liverpool to Chelsea on the same day for a fee of £50 million. An injury sustained in December delayed his Liverpool debut until March 2011, and he scored his first two
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from