The Imitation Game Entrants who solved the puzzle could mail in their results for a chance to win a trip for two to London and a tour of Bletchley Park. TWC launched a print and online campaign on 2 January 2015 featuring testimonials from leaders in the fields of technology, military, academia, and LGBTQ groups (all influenced by Turing's life and accomplishments) to promote the film and Turing's legacy. Yahoo! CEO Marissa Mayer, Netflix CEO Reed Hastings, Google Executive Chairman Eric Schmidt, Twitter CEO Dick Costolo, PayPal co-founder Max Levchin, YouTube CEO Susan Wojcicki, and Wikipedia's Jimmy Wales all gave tribute quotes. There
Carsten Kengeter was reassigned to oversee the winding down of non-core businesses. He resigned from UBS in February 2013. He became a visiting professor in the Department of Finance at his alma mater, the London School of Economics. In October 2017, it was announced Kengeter would be stepping down as CEO of Deutsche Börse. He has been CEO since June 2015 and member of the Executive Board since April 2015. He is a board member of several international organisations such as the China Europe International Exchange AG and b-to-v Partners AG. Additionally he is Chairman of the Supervisory Board of Circuitous Capital