Hamburger examples include the rice burger, where the bun is made of rice, and the luxury 1000-yen (US$10) "Takumi Burger" (meaning "artisan taste"), featuring avocados, freshly grated wasabi, and other rare seasonal ingredients. In terms of the actual patty, there are burgers made with Kobe beef, butchered from cows that are fed with beer and massaged daily. McDonald's Japan also recently launched a McPork burger, made with U.S. pork. McDonald's has been gradually losing market share in Japan to these local hamburger chains, due in part to the preference of Japanese diners for fresh ingredients and more refined, "upscale" hamburger offerings.
Beyond Meat Beyond Chicken, saying that, "it's more like meat than anything I've ever seen that wasn't meat", and "while the unflavored product tastes distinctly vegetal and still has a bit of what I’d call tofu-bounce, a hint of the spongy, the tear is meaty". Beyond Meat Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. Beyond Meat's products became available nationwide at Whole Foods Market in 2013. Beyond Meat was founded by CEO Ethan Brown in 2009. The company has received venture funding from Kleiner Perkins Caufield & Byers, Obvious Corporation, Bill Gates,