Charles Sumner Woolworth managers, brightly lit stores, and frequently-changed window displays to lure customers inside. In 1912 C. S. Woolworth & Co, with the other affiliated chains, merged 596 stores under the corporate name "F. W. Woolworth Company". After the death of his brother, Frank Winfield Woolworth, Charles Sumner Woolworth became the reluctant Chairman of the Board of F. W. Woolworth Company (now Foot Locker), for 25 years. As a philanthropist and business man, he was involved with several institutions and businesses in Scranton, Pennsylvania, and other areas. Charles Sumner Woolworth, known by everyone as Sum, was born on August 1, 1856, in
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain