Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
House of Hackney British Pattern Design 2011. Label co-founder Frieda Gormley previously worked as a buyer at Topshop. House of Hackney products range from eiderdowns and dressing screens to fine bone china and lampshades. The label expanded its product range to include retail fashion after US concept store Opening Ceremony invited House of Hackney to create a clothing collection in the brands signature prints. Having started off as an interiors brand, Javvy Royle and Frieda Gormley took their homeware prints into the garment realm. Along with a permanent space at Liberty (department store) House of Hackney opened its flagship store in the heart