Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
TV advertisements by country similarly with "this program brought to you by..." announcements, and station identifications. Consequently, there may be less than 40 minutes of actual programme time per hour. Foreign, older television programmes and films are noticeably cut; comedy shows often return from an ad break into laughter, for instance. Australia is also one of the few countries in the world where advertisements may appear prior to, and over the top of, the closing credits of a program. There are some restrictions on television advertising in Australia, such as a complete ban on advertising for cigarettes, as well as advertising during programmes intended