Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Retail Solutions Inc. Retail Solutions Inc. Founded in 2003, Retail Solutions Inc (RSi) is a software company based in Mountain View, CA that provides software-as-a-service products for data management, reporting and business intelligence, and point of sale applications. RSi was named by Forbes as the biggest SaaS company you've never heard of. The company started out selling radio-frequency identification (RFID) software before moving into its current business. Founded in 2003 as T3Ci, the company started out selling radio-frequency identification (RFID) software before moving into its current business. Wal-Mart had required all of its suppliers to place RFID tags with electronic product codes on