Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
Bugs Bunny Rabbit Rampage Bugs Bunny Rabbit Rampage Bugs Bunny Rabbit Rampage is an action video game developed by Viacom New Media (a then-sister company to Nickelodeon, who had broadcast "Looney Tunes" cartoons at the time of the game's release) and published by Sunsoft released exclusively for the SNES in 1993 and 1994. The player controls Bugs Bunny as he fights traditional Looney Tunes villains in order to confront the main villain of the story, animator Daffy Duck. The game's title is derived from the 1955 animated short "Rabbit Rampage", which follows a similar plot of Bugs at the mercy of an antagonistic animator,