Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Roland Mouret a “maison” – 8 Carlos place, which would become his UK Flagship store. In February 2011, 8 Carlos Place, W1 - the house of Roland Mouret –opened its doors for retail business. 2013 saw the launch of the Roland Mouret shoe, bag and bridal collections as well as the continued development of its successful sunglasses line. The website and ecommerce functionality was relaunched in 2014 on rolandmouret.com opening the digital flagship store to Roland fans around the world. The brand announced the opening of the new flagship store on 1006 Madison Avenue, New York in September 2016, the bold move