Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
David Evans (department store) before buying Port Talbot business W J Williams in 1951 and 10 years later opening a brand new store in the town of Cwmbran. In 1958, the Swansea store was expanded and by 1959 included a newly installed Food Hall. In 1977 the business was purchased from the Andrews family by House of Fraser. The Swansea store was closed in 2005 and demolished in 2007, while the Cwmbran store is now home to House of Fraser. David Evans (department store) David Evans was a small department store group based in South Wales with its flagship store located in Swansea. David