Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
You're in the Movies Burt Reynolds fronted a series of TV and magazine advertising spots for the game. The commercials featured Reynolds using his long and illustrious career as a part of the tinsel town A-list, starring in more than 90 feature films to date, to show would be leading men and women how to become stars by transforming their living rooms into Hollywood studios, capturing the attention and participation of family and friends. Reynolds said it was "great to be able to share some of my experience with everyone about what it takes to be a movie star. "You're in the Movies" on