Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Mi9 Retail company's original product was a business intelligence module Mi9 Retail – Wikipedia Entry developed on .NET framework in the back room of a schoolhouse in northern Toronto. Later in 2009, the newly named Mi9 Retail acquired US-based Software Development, Inc., a Pleasanton, CA company specializing in store and POS systems. With the acquisition finalized, Mi9 Retail invested in modernizing the store systems product and integrating it with the core merchandising system to round out its "end-to-end" offering. In 2014, Respida Capital acquired Mi9 Retail and integrated the respective management teams. Respida's first acquisition to further augment Mi9 Retail's capabilities was