Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle if received, would be good. In August 2014, media sources noted that the US launch market might have two competitive launch vehicles available in the 2020s to launch payloads of or more to low Earth orbit. The US government is currently developing the Space Launch System (SLS), a super heavy-lift launch vehicle designed to propel very large payloads of to low Earth orbit. Blue Origin's New Glenn rocket, announced in September 2016, is also expected to compete in the super-heavy lift class. In March 2017, New Glenn's reusable payload capacity was announced as 45 tonnes to LEO and 13 tonnes