Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
Bugs Bunny Scare-um" (1939), directed again by Dalton and Hardaway. This cartoon—the first in which he is depicted as a gray bunny instead of a white one—is also notable as the rabbit's first singing role. Charlie Thorson, lead animator on the film, gave the character a name. He had written "Bugs' Bunny" on the model sheet that he drew for Hardaway. In promotional material for the cartoon, including a surviving 1939 presskit, the name on the model sheet was altered to become the rabbit's own name: "Bugs" Bunny (quotation marks only used, on and off, until 1944). In his autobiography, Blanc claimed