Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
Charles Sumner Woolworth put up $600 for a store called "Woolworth and Kirby". The store did very well, and in 1887 Fred bought out Sum's share, in a mutual agreement, and began to expand to more stores. Frank had incorporated his fast growing chain of stores as "F. W. Woolworth & Co" in 1905. The partner affiliates started to individually incorporate their businesses starting in 1905, following Frank's advice. Sum did not feel the need to do so, because he had a smaller number of stores. Clearly in photographs and on Woolworth postcards, he had incorporated at some point before 1911, as "C.