The Unknown Known I know." "The Unknown Known" was screened in the main competition section at the 70th Venice International Film Festival, and premiered at the Telluride Film Festival on August 29, 2013. The documentary has an 84% approval rating on the review aggregator website Rotten Tomatoes, based on 105 reviews with an average rating of 8.2/10. The website's critical consensus reads, "Viewers hoping to see Donald Rumsfeld admit making mistakes in public office may find "The Unknown Known" frustrating – but no less fascinating." On Metacritic, the film has a weighted average score of 69 out of 100, based on 30 critics,
Hearts and minds (Iraq) Hearts and minds (Iraq) Hearts and Minds was a public relations campaign used in the Iraq War (2003-2011). The operation to "win Iraqi hearts and minds", had been established before the war started. One Central Command planner noted that psychological operations (PSYOPs) were slated to play "a crucial role ... to any conflict in Iraq and to the war on terrorism". Senior US military leaders placed such an importance on the operation that they reworked the way in which the related PSYOPs were carried out, often citing the failures during Operation Enduring Freedom, where it took as long as two