Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
The Bugs Bunny Show Company, and "The Bugs Bunny & Tweety Show" was the only non-Disney cartoon to remain on the lineup, due to their contract not being up yet, and was in the first few years of the "Disney's One Saturday Morning" block starting in 1997 (with "Disney's" omitted from the logos on the Disney's One Saturday Morning bumpers during the show.) The show also continued airing despite Time Warner's purchase of Turner Broadcasting, which included Cartoon Network, that same year. The program was often paired with ABC's in-house "Schoolhouse Rock!" shorts during this time. The hour-long "Bugs Bunny & Tweety Show" remained