Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Bugs Bunny: Superstar "Bugs Bunny: Superstar", drew the ire of Chuck Jones, who responded by writing a letter (dated 11 December 1975) and enlisting Tex Avery to make annotations (dated 22 December 1975). Jones's letter, which was publicly circulated, refers to "the grossly unfair misrepresentations of BUGS BUNNY SUPER STAR," adding, "Bugs Bunny: Superstar" was first released in theaters in late 1975. At the time of the film's release, the rights to the individual cartoons themselves were controlled by United Artists as part of their acquisition of the pre-1950 Associated Artists Productions (a.a.p.) library Warner Bros. films. The former a.a.p. library was later