F. W. Woolworth Company Co. had the first five-and-dime stores, which sold discounted general merchandise at fixed prices, usually five or ten cents, undercutting the prices of other local merchants. Woolworth, as the stores popularly became known, was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk. Earlier retailers had kept all merchandise behind a counter and customers presented the clerk with a list of items they wished to buy. After working in Augsbury and Moore dry goods store in Watertown, New York, Frank Winfield Woolworth obtained credit
F. W. Woolworth Company decided to focus primarily on sporting goods and renamed itself Venator Group. By 2001, the company focused exclusively on the sporting goods market, changing its name to the present Foot Locker, Inc., changing its ticker symbol from its familiar Z in 2003 to its present ticker (). Retail chains using the Woolworth name survive in Austria, Germany, Mexico and, until early 2009, the United Kingdom. The similarly named Woolworths supermarkets in Australia and New Zealand are operated by Australia's largest retail company, Woolworths Limited, a separate company with no historical links to the F. W. Woolworth Company or Foot Locker,