Sport in the United Kingdom team or pair of teams relocating to London and Berlin was dismissed as uneconomical due to the distances involved for away fixtures. A 2018 piece on the web outlet of US sports media giant ESPN explored why British basketball has so far failed to develop players to the degree of countries such as France, Germany and Australia. The first is the dominance of other sports, especially football, in the country's sporting culture. A 2016 survey by Sport England found that basketball was the third most-played sport among the 14–25 age group in England, just behind rugby union in numbers—but both
Obesity in the United Kingdom a part of the London 2012 legacy, Prime Minister David Cameron also announced an annual £150 million ($227-USD) boost for school sport. The funding is "ring-fenced", meaning it can only be spent on sports activities such as after school clubs, coaching and dedicated sports programmes. Prompting criticism about mixed messaging, Official Sponsors of the 2012 London Olympics included McDonald's, Coca-Cola and Cadbury. In the 2016 United Kingdom budget, the British Government announced the introduction of a sugar tax on the soft drinks industry, which came into effect in April 2018. Beverage manufactures are taxed according to the volume of sugar