Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Out-of-home advertising used to enable location-based marketing. Brands can specify geo-fences to determine where their ads will be shown to the passengers. Printed out of home refers to static media distributed across physical spaces. These are: Aerial advertising – Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other air-born inflatables overhead of beaches, events and gridlock traffic. Billboard bicycle is a new type of mobile advertising in which a bike tows a billboard with an advertising message. This method is a cost-efficient, targeted, and environmentally friendly form of advertising. Brochure Distribution – Information displays