Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media website that was founded by Walt Mossberg and Kara Swisher, the former editors of "The Wall Street Journal"s "AllThingsD". On May 30, 2017, Vox Media announced that it had entered into an agreement to provide technology and advertising sales for Bill Simmons' sports website "The Ringer", as part of a revenue sharing agreement. In January 2018, Vox Media agreed to recognize a labor union being formed by its editorial staff with the Writers Guild of America, East. On February 21, 2018, it was reported that Vox Media would be laying off around 50 employees, particularly surrounding video production. CEO Jim