Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Glossary of names for the British Glossary of names for the British Alternative names for people from the United Kingdom include nicknames and terms, including affectionate ones, neutral ones, and derogatory ones to describe British people, and more specifically English, Welsh, Scottish and Northern Irish people. Brit is a commonly used term in the United States and elsewhere, simply as a shortened form of "Briton". An archaic form of "Briton", similar to "Brit", always much more used in North America than Britain itself, but even there, it is outdated. An equivalent of the word "Engländer", which is the German noun for "Englishman". The term was also