Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Deutscher Fernsehfunk in the form of "commercial" magazine programmes – had appeared on GDR television from 1959. However, in a command economy, there was little or no competition between brands, so advertising was limited to informing viewers what products were available. By 1975, the advertising magazines gave up the pretence of being western-style commercial programmes and converted to being "shoppers guides", listing availability and prices of goods. With the end of the Communist system, spot advertising was introduced to DFF in order to better cover the system's cost. The French advertising agency "Information et Publicité" was engaged to produce and sell commercials