Tennessee whiskey the perceived marketing value of the distinction, Tennessee whiskey and bourbon have almost identical requirements, and most Tennessee whiskeys meet the criteria for bourbon. Tennessee whiskey is one of the top ten exports of Tennessee. According to the Distilled Spirits Council of the United States, as of 2013, the U.S. market for bourbon and Tennessee whiskey reached $2.4 billion, and exports of bourbon and Tennessee whiskey grew to exceed $1 billion. There are two major producers of Tennessee whiskey, Jack Daniel's based in Lynchburg (owned by the Louisville, Kentucky-based Brown-Forman) and George Dickel based in Cascade Hollow near Tullahoma (owned
Tennessee whiskey in Plainfield, Illinois, for filtering with charcoal made at the Dickel distillery and then bottling. In early 2014, the brand introduced a white corn whiskey using an unaged version of its standard mashbill, which consists of more than 80% corn, allowing for its sale as "corn whiskey". The bottle makes no reference to Tennessee whiskey. Production began in 2012 of a Jack Daniel's Tennessee Rye. As it is 70% rye, it is not labeled as a Tennessee whiskey. A limited initial release that was not aged in wood was labeled "Spirits Distilled from Grain". A second limited release, called "Rested