Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media the network expanded into technology content with "The Verge", leading to the parent company Sports Blogs Inc. being rebranded as Vox Media. Vox Media's chief executive, Jim Bankoff, has served as SB Nation's CEO since 2009. The network expanded into radio programming in mid-2016 with SB Nation Radio, in partnership with Gow Media. "The Verge" is a technology news site, which launched on November 1, 2011; it was originally staffed by former employees of "Engadget", including former editor Joshua Topolsky and the new site's editor-in-chief Nilay Patel. While Topolsky and his team were developing the new site, a "placeholder" site