Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
IBM Retail Store Solutions IBM Retail Store Solutions IBM Retail Store Solutions was a division of IBM in the retail market segment. It had been in business for 30 years and had thousands of sales, technical and services professionals focused on all retail segments. It had several lines of product, both hardware and software. Hardware products include IBM SurePOS 700 point-of-sale systems or printers. There were software products which are under its portfolio such as IBM 4690, IRES (IBM Retail Environment for SUSE LINUX), Lotus Expeditor, Lotus Expeditor Integrator, IBM Store Integrator, IBM Store Integrator Graphic User Interface. IBM won awards such as 2008