Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
The Bugs Bunny Show for the remainder of its run. The series was rerun in color beginning in 1965, and remained on ABC until September 1968. At this point, the series switched to CBS, where it was combined with "The Road Runner Show" (which had aired on CBS since 1966) to create "The Bugs Bunny/Road Runner Hour". The standard "Bugs Bunny Show" opening and the announcer's introduction of Bugs Bunny ("that Oscar-winning rabbit!") were directly followed by the rabbit's saying, "...and also starring my fast feathered friend, the Road Runner", after which "The Road Runner Show's" theme was played. "The Bugs Bunny/Road Runner Hour"