2011–12 Liverpool F.C. season 2011–12 Liverpool F.C. season The 2011–12 season was the 120th season in Liverpool Football Club's existence, and their 49th consecutive year in the top flight of English football. Liverpool had mixed fortunes during the season; they enjoyed success in the domestic cups, winning the League Cup for a record eighth time – also their first trophy since 2006 – and reached the FA Cup Final, where they lost to Chelsea. By virtue of winning the League Cup, Liverpool qualified for the 2012–13 UEFA Europa League. The club's league form, however, was indifferent and they finished eighth, their joint-lowest Premier League
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from