Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Allen (brand) in Dallas, Texas and Shanghai, China. They are made in L-key, folding, and T-handle styles. Allen (brand) Allen is a brand of hand tools, most widely recognized for its wrenches, known generically as "Allen wrenches". As a brand, it is owned by Apex Tool Group. Originally named Allen Manufacturing Company, the business produced hexagonal set screws and wrenches to fasten them. The terms "Allen wrench" and "Allen key" are derived from the Allen brand name and refer to the generic product category "hex keys". W.G. Allen filed the first related patent in 1909 for its recessed hex-driven safety screws, a