Variety store The originators of the concept were the Woolworth Bros., in July 1879. Woolworth Bros. later became F. W. Woolworth Company or just "Woolworth's." On 21 June 1879, Frank Winfield Woolworth opened his first successful five-cent store in Lancaster, Pennsylvania, after a failed attempt with a store he opened on 22 February 1879, in Utica, New York. Frank soon brought his brother Charles Sumner "Sum" Woolworth into the business. Together they opened a second store in Harrisburg, Pennsylvania, on 18 July 1879. Before they started their own stores, the Woolworth brothers worked for Augsbury and Moore, a dry goods store in
Charles Sumner Woolworth stores in various cities complained. Some cities attempted to pass laws which would limit or shut out Woolworth stores. The Woolworth brothers' formula is still used by nearly all retail stores, large and small, today. The Woolworth syndicate of affiliates grew at unprecedented speed for its time. Success did not come without competition. Several very competitive chains sprang up, in direct competition to Woolworth affiliates. Some of those were started by former Woolworth store managers. With competition and success there was a need for more innovation. Sum and Frank differentiated Woolworth's product range from competitors by buying directly from European