Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
You're in the Movies Burt Reynolds fronted a series of TV and magazine advertising spots for the game. The commercials featured Reynolds using his long and illustrious career as a part of the tinsel town A-list, starring in more than 90 feature films to date, to show would be leading men and women how to become stars by transforming their living rooms into Hollywood studios, capturing the attention and participation of family and friends. Reynolds said it was "great to be able to share some of my experience with everyone about what it takes to be a movie star. "You're in the Movies" on