Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Racial stereotyping in advertising and the groups they belong to and can lead to a form of self oppression. "Social stereotypes that surround us, further shape our self-identity and consequently, the decisions we make". Both of which outcomes cause damage to both the advertiser and the viewer and can be seen as unethical advertising. Beauty whitewash is a term that is used in the advertising industry that refers to the harmful ideal that beauty can be defined by skin and hair colour. The term applies particularly to photographs where the skin and hair colour of the model is manipulated to be lighter. In a