Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
You Are What You Is (song) it from being featured on "Canoe", a 1993 episode of the American television show "Beavis and Butt-Head", also aired on MTV (though the show abruptly switches to "The Animal Song" by The Europeans early on, then returns to Zappa for the tail end of "You Are What You Is", to which Butt-Head replies, "This is still on? That pisses me off!"). "You Are What You Is" contains references to other songs throughout his career and on the album itself, commonly referred as Zappa's "Conceptual Continuity". References include "Gimme a five dollar bill and an overcoat too" from "Wonderful Wino" on