Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle existing set of SpaceX launch vehicle and spacecraft offerings—Falcon 9, Falcon Heavy, and the Dragon spacecraft—with a more cost-effective LV, while being designed to be fully reusable like the ITS launch vehicle. The ITS launch vehicle stack is composed of two stages. The first stage is always an "interplanetary booster" while the second stage may be either an "interplanetary spaceship" (for beyond-Earth-orbit missions) or an "ITS tanker" (for on-orbit propellant transfer operations). Both stages of the ITS launch vehicle were to be powered by Raptor bipropellant liquid rocket engines utilizing the full flow staged combustion cycle with liquid methane fuel