Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle The first-stage ITS booster, or Interplanetary booster—is a -diameter, -high, reusable rocket powered by 42 sea-level rated Raptor engines producing over of thrust in each engine. Total booster thrust is approximately , several times the thrust of the Saturn V Moon mission launch vehicle. The engine configuration will include 21 engines in the outer ring and 14 in the inner ring, with these 35 engines fixed in place. The center cluster of seven engines are gimbaled for directional control, although some directional control to the rocket is also available by utilizing differential thrust on the fixed engines. Design thrust on