The Imitation Game Entrants who solved the puzzle could mail in their results for a chance to win a trip for two to London and a tour of Bletchley Park. TWC launched a print and online campaign on 2 January 2015 featuring testimonials from leaders in the fields of technology, military, academia, and LGBTQ groups (all influenced by Turing's life and accomplishments) to promote the film and Turing's legacy. Yahoo! CEO Marissa Mayer, Netflix CEO Reed Hastings, Google Executive Chairman Eric Schmidt, Twitter CEO Dick Costolo, PayPal co-founder Max Levchin, YouTube CEO Susan Wojcicki, and Wikipedia's Jimmy Wales all gave tribute quotes. There
Herb Pardes John J. Mack, chairman of the board of trustees, New York-Presbyterian Hospital, informed staff "that Dr. Herb Pardes has decided to retire at the end of 2011 as our President and Chief Executive Officer … While Dr. Pardes is stepping down as CEO at the end of 2011, the intention is that he will continue to play a vital role at the hospital beyond that time." In 2014, the Brain & Behavior Research Foundation announced a new Pardes Humanitarian Prize in Mental Health would be named in honor of Dr. Pardes for his profound impact on the lives of people