Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle capabilities substantially beyond the Falcon 9/Falcon Heavy launch vehicles on which SpaceX had by then spent several billion US dollars. This new vehicle was to be "an evolution of SpaceX's Falcon 9 booster ... much bigger [than Falcon 9]." But Musk indicated that SpaceX would not be speaking publicly about it until 2013. In June 2013, Musk stated that he intended to hold off any potential IPO of SpaceX shares on the stock market until after the "Mars Colonial Transporter is flying regularly." In February 2014, the principal payload for the MCT launch vehicle was announced to be a large