Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Bugs Bunny December 1970 to 1983. During the 1950s Dell also published a number of Bugs Bunny spinoff titles. Creators on those series included Chase Craig, Helen Houghton, Eleanor Packer, Lloyd Turner, Michael Maltese, John Liggera, Tony Strobl, Veve Risto, Cecil Beard, Pete Alvorado, Carl Fallberg, Cal Howard, Vic Lockman, Lynn Karp, Pete Llanuza, Pete Hansen, Jack Carey, Del Connell, Kellog Adams, Jack Manning, Mark Evanier, Tom McKimson, Joe Messerli, Carlos Garzon, Donald F. Glut, Sealtiel Alatriste, Sandro Costa, and Massimo Fechi. The German publisher Condor published a 76-issues Bugs Bunny reprint series in the mid-1970s. Egmont Ehapa published a weekly reprint