Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media Melissa Bell left "The Washington Post" to join Vox Media, in part because of the publishing platform. Additionally, the founders of Curbed, Eater, and "The Verge" said Chorus was a key reason for partnering with Vox Media. In 2018, Vox Media began to license Chorus as a software as a service (SaaS) business to other publishers, including Funny or Die and The Ringer. The "Chicago Sun-Times" signed on as the first traditional newspaper to launch on the platform in October 2018. In April 2016, Vox Media and NBCUniversal launched Concert as a "premium, brand-friendly ad network" to reach more than