Bombay duck is said to have associated the pungent smell with that of the newspapers and mail which would come into the cantonments from Bombay. The term was later popularized among the British public by its appearance in Indian restaurants in the UK. In his 1829 book of poems and "Indian reminiscences", Sir Toby Rendrag (pseudonym) notes the "use of a fish nick-named 'Bombay Duck'" and the phrase is used in texts as early as 1815. The Bombay duck lives in the tropical areas of the Indo-Pacific. The fish is also known as "strange fish" because of its discontinuous distribution along the
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture