The Imitation Game Entrants who solved the puzzle could mail in their results for a chance to win a trip for two to London and a tour of Bletchley Park. TWC launched a print and online campaign on 2 January 2015 featuring testimonials from leaders in the fields of technology, military, academia, and LGBTQ groups (all influenced by Turing's life and accomplishments) to promote the film and Turing's legacy. Yahoo! CEO Marissa Mayer, Netflix CEO Reed Hastings, Google Executive Chairman Eric Schmidt, Twitter CEO Dick Costolo, PayPal co-founder Max Levchin, YouTube CEO Susan Wojcicki, and Wikipedia's Jimmy Wales all gave tribute quotes. There
Kim Williams (media executive) the ABC to accept Murdoch's invitation to head Fox Studios. In December 2001 he became Chief Executive of Foxtel. He remained until 2011 and was praised for reversing Foxtel's fortunes from a chronic loss-maker to high-profitability. He was a participant in the Australia 2020 Summit, as a member of the Towards a Creative Australia working group. Williams was Chairman of the Sydney Opera House Trust from 2005, on the invitation of the then Premier of New South Wales Bob Carr, until stepping down in 2013. In 2006 he was canvassed as a potential successor to Russell Balding, after Balding resigned