Sociocultural evolution justify new policies such as eugenics. Most 19th-century and some 20th-century approaches aimed to provide models for the evolution of humankind as a single entity. However, most 20th-century approaches, such as multilineal evolution, focused on changes specific to individual societies. Moreover, they rejected directional change (i.e. orthogenetic, teleological or progressive change). Most archaeologists work within the framework of multilineal evolution. Other contemporary approaches to social change include neoevolutionism, sociobiology, dual inheritance theory, modernisation theory and postindustrial theory. In his seminal 1976 book "The Selfish Gene", Richard Dawkins wrote that "there are some examples of cultural evolution in birds and monkeys,
The Selfish Gene to behave selflessly with each other. A lineage is expected to evolve to maximise its inclusive fitness—the number of copies of its genes passed on globally (rather than by a particular individual). As a result, populations will tend towards an evolutionarily stable strategy. The book also coins the term "meme" for a unit of human cultural evolution analogous to the gene, suggesting that such "selfish" replication may also model human culture, in a different sense. Memetics has become the subject of many studies since the publication of the book. In raising awareness of Hamilton's ideas, as well as making its