Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Red and White Brand time the company was operating as its own chain of Flickinger's retail stores, as well as the wholesale operation supplying other retailers. Today, there are thousands of Red & White products serving as the primary store brand in independent grocery stores across the United States. In 1908 Smith Michael (S.M.) Flickinger developed the first store brand product, cans of coffee, to compete with A&P. Flickinger named the brand Red & White after the colors of his store shelves and the coffee was a hit. Over the course of the next ten years, a wide assortment of Red & White products