Kiwifruit industry in New Zealand and Growers, who were calling the berries "melonettes", because the local name for the fruit, "Chinese gooseberry", had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose. An American importer, Norman Sondag of San Francisco, complained that "melonettes" was as bad as "Chinese gooseberry" because melons and berries were both subject to high import tariffs, and instead asked for a short Maori name that quickly connoted New Zealand. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name
Gooseberry it was planted in gardens at a comparatively early period. William Turner describes the gooseberry in his "Herball", written about the middle of the 16th century, and a few years later it is mentioned in one of Thomas Tusser's quaint rhymes as an ordinary object of garden culture. Improved varieties were probably first raised by the skilful gardeners of Holland, whose name for the fruit, "Kruisbezie", may have been corrupted into the present English vernacular word. Towards the end of the 18th century the gooseberry became a favourite object of cottage-horticulture, especially in Lancashire, where the working cotton-spinners raised numerous