Mattel Inc v 3894207 Canada Inc the marketplace. Mattel Inc v 3894207 Canada Inc Mattel Inc v 3894207 Canada Inc is a leading decision of the Supreme Court of Canada on the infringement of famous trade-mark names. The Court found that Mattel Inc. could not enforce the use of their trade-marked name "BARBIE" against a restaurant named "Barbie's". Barbie’s restaurant, a Montreal chain of "bar-and-grill" type restaurants catering primarily to adults, applied to register the trade-mark "Barbie’s" and an associated design with respect to "restaurant services, take-out services, catering and banquet services." Mattel Inc. owns the "Barbie" trade-mark, and has a worldwide reputation for Barbie dolls
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