Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle was to have been powered by 42 Raptor rocket engines—designed and manufactured by SpaceX—operating on densified (chilled near triple point) methane/oxygen, propellants that have not been widely used as rocket propellants in the past. Like the Falcon 9 orbital launch vehicle that preceded it, the ITS launch vehicle's first stage design was intended to be reusable, following a return to the launch site and vertical landing following each launch. When announced, it was also designed to have a new feature for SpaceX launch vehicles: full reusability of even the second-stage and orbital spacecraft as well. The large payload capacity of