Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Great Canadian Dollar Store Canadian Dollar Store sold products with a retail price of $1.00. As the company grew and product lines expanded, the maximum retail price moved between $1 to $3. Now with the greater access to product, Great Canadian Dollar Store has moved their to retail prices from between $1 to $20 for the majority of the product. With the purchase of Great Canadian Dollar Store by Kevin Kane, the emphasis is to grow the brand in smaller rural communities. Individual franchise members and the company have gained awards and recognition throughout the years. Great Canadian Dollar Store Great Canadian Dollar Store