Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
Who What Wear the latest fashion news. In August 2009, the company published its first fashion book, "Who What Wear: Celebrity and Runway Style For Real Life". In March 2011, they published their second book, "What to Wear, Where". In 2012, the two founders launched Clique Media Group (now Clique Brands), a media and marketing company, and Who What Wear became the group's first media brand. In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line. In 2017, the company held its first live fashion show, as part of New York Fashion Week,