Mattel Skip-Bo. Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. The company had a $430.9 million net loss that year. Mattel earned the first grant for Disney Princess doll licenses in 2000. In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a
Mattel charged with finding new new opportunities in existing markets. On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make movies based on the company's toy brands. Mattel's prior incarnation of its film division, Playground Productions, was absorbed into Mattel Creations after its Max Steel movie that flopped. Mattel Creations is the content production division of Mattel, Inc. The division is head by Mattel's president & chief operating officer Richard Dickson and consists of HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin. In May 1970, Mattel had teamed up with