Barbie Shanghai Barbie Shanghai Barbie Shanghai was the first Mattel Barbie flagship store in the world. Located in Shanghai, China, this store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products. It ceased activities in March 2011. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings. Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion
Mattel planning to fill the chief creative officer post. However, between the failure of the Max Steel movie and the announcement of Mattel Films in September 2018, Playground Productions was absorbed into Mattel Creations. Mattel Films (Mattel Playground Productions (PGP), or commonly Playground Productions) is a division of Mattel. As Playground Productions, it was first part of Mattel Global Brands. It was later transferred to Mattel Creations, itself a division of Mattel, Inc. In October 2013, Mattel Playground Productions was launched by Mattel as its new in-house film studio to handle multi-media production, films, TV shows, web series, live events and