Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media editor-in-chief. In 2012, Vox Media launched a video gaming website, "Polygon", led by former "Joystiq" editor Christopher Grant. In November 2013, Vox Media acquired the Curbed network, which consisted of the real-estate blog network "Curbed", the food blog "Eater", and the fashion blog "Racked". In April 2014, the company launched a news website, Vox. Led by former "Washington Post" columnist Ezra Klein, Melissa Bell and Matthew Yglesias, Vox was positioned as a general interest news service with a focus on providing additional context to recurring subjects within its articles. In May 2015, Vox Media acquired "Recode", a technology industry news