Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
Charles Sumner Woolworth Street, and in Ottawa on Sparks Street. He followed those with eight stores in Canada, west of the Rocky Mountains, followed by a return to the US with several store California, including one in South Broadway, Los Angeles, California. He opened stores in Tacoma, Washington, and Sherbrooke, Quebec, and then a very large store in Market Street, San Francisco, California, mere weeks before the 1906 San Francisco earthquake. In 1912, each of the owners in the syndicate of Woolworth affiliated stores agreed to incorporate all 596 of their stores, as one entity, as "F. W. Woolworth Company". The merger generated