Mattel, Inc. v. MCA Records, Inc. might be called Speech-Zilla meets Trademark Kong. Mattel has since released a promotional music video of the song (with modified lyrics) on the official Barbie web site in 2009, as part of a marketing strategy brought in to revive sales. Mattel, Inc. v. MCA Records, Inc. Mattel v. MCA Records, 296 F.3d 894 (9th Cir. 2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 Aqua song, "Barbie Girl". The case was ultimately dismissed. On December 5th 2000, Mattel sued MCA Records, the recording company of Aqua, saying the song violated the Barbie trademark
Mattel charged with finding new new opportunities in existing markets. On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make movies based on the company's toy brands. Mattel's prior incarnation of its film division, Playground Productions, was absorbed into Mattel Creations after its Max Steel movie that flopped. Mattel Creations is the content production division of Mattel, Inc. The division is head by Mattel's president & chief operating officer Richard Dickson and consists of HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin. In May 1970, Mattel had teamed up with