Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Subtle body At that time, the more common term "subtle body" comes into use. The latter expression gradually gains in currency through the nineteenth century, and begins a sharp increase in usage from about 1940 until the present time. Further research is needed to clarify the actual authors who used the phrase, and what they meant by it. But the word may have a connection with the Sanskrit Sūkṣma (subtle, unmanifest, dormant) Śarīra (body) which is described in the Vedas. The Yogic, Tantric and other systems of Hinduism, Vajrayana Buddhism, as well as Chinese Taoist alchemy contain theories of subtle physiology having