Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Microsoft Store the North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom . Microsoft's first experience with a retail store was located in the Metreon in San Francisco. It was owned and operated by Sony Retail Entertainment, and ran from 1999 to 2001. In 2009, Microsoft built a "Retail Experience Center" in their Redmond, WA headquarters and announced plans to build its own retail stores. On October 22, 2009, the same day as the Windows 7 launch,