Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
Easter Yeggs has broken his arm and three huge thugs (one of them female) rush in, aiming guns at Bugs. Bugs barely escapes the hail of bullets (some of which spell the message "And stay out"). When Bugs rushes back to the Easter Bunny telling him he quits, the Easter Bunny gets him to "try once more". Unfortunately, the next house is that of Elmer Fudd, the veteran wabbit-hater. Intent on making "Easter Rabbit Stew" out of the bunny, Fudd sets up an elaborate welcome and, disguised as a baby, hides his gun in a bassinet and climbs in. Just then Bugs