Tennessee whiskey the perceived marketing value of the distinction, Tennessee whiskey and bourbon have almost identical requirements, and most Tennessee whiskeys meet the criteria for bourbon. Tennessee whiskey is one of the top ten exports of Tennessee. According to the Distilled Spirits Council of the United States, as of 2013, the U.S. market for bourbon and Tennessee whiskey reached $2.4 billion, and exports of bourbon and Tennessee whiskey grew to exceed $1 billion. There are two major producers of Tennessee whiskey, Jack Daniel's based in Lynchburg (owned by the Louisville, Kentucky-based Brown-Forman) and George Dickel based in Cascade Hollow near Tullahoma (owned
Tennessee whiskey located in Tennessee and produces a whiskey product, but the product cannot be sold as Tennessee whiskey because it is not aged. Instead, it is legally classified as a corn whiskey rather than carrying the "Tennessee whiskey" label and is marketed as "Tennessee moonshine". George Dickel began production of a rye whiskey in 2012 that also cannot be labeled a Tennessee whiskey because it is produced from a rye-based mash and is not distilled in Tennessee. Most of the stages of its production are conducted under contract in Indiana, and the whiskey is then trucked to the Diageo bottling plant