Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Sam and the Womp an international TV advertising campaign for Southern Comfort. Les Mills uses it for their biceps workout track in Body Pump. The song is also featured in the game "Forza Horizon", The game "", on the Channel 4 TV show "Big Fat Gypsy Weddings", and in an episode of the CBS TV program "Elementary". Kmart Australia also featured the song in their 2013 series of TV commercials. The song has also been used in a series of Canadian TV commercials for the Joe Fresh line of clothing. The track went to number one in the UK Official Singles Chart in its