Mattel Inc v 3894207 Canada Inc Mattel Inc v 3894207 Canada Inc Mattel Inc v 3894207 Canada Inc is a leading decision of the Supreme Court of Canada on the infringement of famous trade-mark names. The Court found that Mattel Inc. could not enforce the use of their trade-marked name "BARBIE" against a restaurant named "Barbie's". Barbie’s restaurant, a Montreal chain of "bar-and-grill" type restaurants catering primarily to adults, applied to register the trade-mark "Barbie’s" and an associated design with respect to "restaurant services, take-out services, catering and banquet services." Mattel Inc. owns the "Barbie" trade-mark, and has a worldwide reputation for Barbie dolls and accessories
Mattel charged with finding new new opportunities in existing markets. On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make movies based on the company's toy brands. Mattel's prior incarnation of its film division, Playground Productions, was absorbed into Mattel Creations after its Max Steel movie that flopped. Mattel Creations is the content production division of Mattel, Inc. The division is head by Mattel's president & chief operating officer Richard Dickson and consists of HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin. In May 1970, Mattel had teamed up with