Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Kimberlite Diamond (brand) In April 2016, Kimberley Diamonds donated 600,000 Yuan to three impoverished students from less well-to-do families in Henan, China. Kimberlite Diamond is also sponsor to the first season of the Chinese variety show, Go Fighting!. Kimberlite Diamond opened its first store in Mainland China on May 18, 1995. In 1999, Kimberlite Diamond opened its 100th store. In 2000, Shanghai Kimberlite Diamond Co., Ltd has formed and in May of the same year, the first store opened in Shanghai. In 2009, Shanghai Kimberlite Diamond became the official partner of the 2010 Shanghai Expo Belgium-EU Pavilion. It also become the licensed manufacturer