Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle the launch vehicle placed it into the super-heavy lift class, with the ability to place into low Earth orbit in reusable configuration and in expendable mode. The second stage of the Earth launch vehicle was planned to have two versions, the "Interplanetary spaceship" for passengers and cargo and the "ITS tanker" to deliver propellants to Earth orbit. Both were to be powered by six vacuum-optimized Raptor rocket engines with three additional sea-level-nozzle Raptor engines for maneuvering. Thus, the element of the launch vehicle that was to provide second-stage acceleration to orbital velocity on all launches from Earth would also be