Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle as well. In October 2016, Musk indicated that the initial prepreg carbon-fiber tank test article, built with no sealing liner, had performed well in initial cryogenic fluid testing, and that a pressure test of the tank at approximately 2/3 of the design burst pressure was slated for later in 2016, with the very large tank placed on an ocean barge for the test. This test was successfully completed in November 2016. In July 2017, SpaceX made public plans to build a much smaller launch vehicle and spacecraft prior to building the ITS, and stated that the new system architecture had