Chelsea F.C. top flight, which lasted 86 matches from 20 March 2004 to 26 October 2008. They secured the record on 12 August 2007, beating the previous record of 63 matches unbeaten set by Liverpool between 1978 and 1980. Chelsea's streak of eleven consecutive away league wins, set between 5 April 2008 and 6 December 2008, is also a record for the English top flight. Their £50 million purchase of Fernando Torres from Liverpool in January 2011 was the record transfer fee paid by a British club until Ángel Di María signed for Manchester United in August 2014 for £59.7 million. Chelsea,
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from