Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media company tracked at the time. In 2011, Bankoff hired a number of former writers from AOL's technology blog "Engadget", including former editor-in-chief Joshua Topolsky, to build a new technology-oriented website. They had originally left AOL following a series of conflicts between Topolsky and Michael Arrington, author of "TechCrunch" (which AOL had recently acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability. Bankoff felt that a technology-oriented website would complement SB Nation due to their overlapping demographics. In November, the renamed Vox Media officially launched "The Verge", with Topolsky as