Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
Charles Sumner Woolworth the death of his brother, Sum became the longest serving Chairman of the F. W. Woolworth Company. During the early years, Sum also partnered with a long-time friend, Fred Kirby, to open a "Woolworth and Kirby" store in Wilkes Barre, Pennsylvania. When Fred bought out Sum's share, that store grew to become a "friendly rival" affiliate store, in close alliance with the two Woolworth brothers. In 1904, Sum and Frank Woolworth were affiliated with six (6) chains. Frank developed the back office side of the business. Sum developed the front of the business, pioneering self-service methods, customer service, training new