Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
TV advertisements by country dates may include more than one country). Liquor advertisements shown after 22:00h during non-Malay programmes have been banned in the country since 1995, while cigarette advertisements were banned from showing cigarette packaging in 1995, and were banned entirely in 2003. Fast-food advertisements during children's programmes were also banned in 2007. There are also restrictions on Malaysian television regarding advertisements for 18-rated films, women's sanitary products and unhealthy foods which must not be broadcast during children's programmes, and lottery advertising, which is prohibited during Malay programmes. Lingerie advertisements are prohibited on Malaysian television, but allowed in non-Malay magazines published in Malaysia.