F. W. Woolworth Company F. W. Woolworth Company The F. W. Woolworth Company (often referred to as Woolworth's or Woolworth) was a retail company and one of the original pioneers of the five-and-dime store. It was arguably the most successful American and international five-and-dime business, setting trends and creating the modern retail model that stores follow worldwide today. The first Woolworth store was opened by Frank Winfield Woolworth on February 22, 1878, as "Woolworth's Great Five Cent Store" in Utica, New York. Though it initially appeared to be successful, the store soon failed. When Woolworth searched for a new location, a friend suggested Lancaster,
F&W Media International Media International expanded into the online education market with the launch of new website and education brand Creative University. Creative University offers a mixture of instructor-led, self-paced and independent study course, using the Blackboard education platform. Initial courses focused on craft business but the company has since expanded its offering to include practical craft courses on subjects such as cake decorating and quilting. In January 2013 the F&W Media International announced that it would be re-branding its RUCraft ecommerce store as Stitch Craft Create, in-line with the F+W Media magazine of the same title, and following on from the 2012