Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Mega event advertising TV advertising. One of the most significant is the DVR which promises the ability to “skip” advertisements for their customers. Since its introduction in 2003, the number of devices and its use has greatly increased which common wisdom might suggest would spell the demise of TV advertisement in all but live events. The term most commonly used with DVR’s ability to skip commercials is referred to as “zipping.” The ability to zip through unwanted commercials to enjoy the recorded programs was seen so negatively that in 2006 major networks acceded to advertisers to only use live ratings as currency when