Mattel launch of a film division, Mattel Films, that will make movies based on the company’s toy brands. Robbie Brenner was appointed to head the divison, with the title "executive producer" and will report directly to the CEO. The revived division's first two projects are expect to be Barbie and Masters of the Universe films. Mattel Mattel, Inc. () is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels and Matchbox, Masters of the Universe, American Girl,
C. Wonder called the store "the next generation of shopping", writing that the store also allowed customers to monogram their merchandise and that a retail website would launch soon. The first store was designed in an empty factory an hour outside of Shanghai, China, and then shipped to New York for the grand opening. This was the first US retail store to ever be entirely produced and manufactured in China. In September 2012 C. Wonder launched its second flagship store in Time Warner Center. The space moved into part of the building previously occupied by Borders and covered more than 8,000 square