Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Framework Programmes for Research and Technological Development Framework Programmes for Research and Technological Development The Framework Programmes for Research and Technological Development, also called Framework Programmes or abbreviated FP1 to FP7 with "FP8" being named "Horizon 2020", are funding programmes created by the European Union/European Commission to support and foster research in the European Research Area (ERA). The specific objectives and actions vary between funding periods. In FP6 and FP7 focus was still in technological research, in Horizon 2020 the focus is in innovation, delivering economic growth faster and delivering solutions to end users that are often governmental agencies. Conducting European research policies and implementing European research