Barbie Shanghai designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a PC to create their own doll. In the Fashion Runway, Girls could experience a real runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe were a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris. Barbie Shanghai Barbie Shanghai was the first Mattel Barbie flagship store in
Mattel planning to fill the chief creative officer post. However, between the failure of the Max Steel movie and the announcement of Mattel Films in September 2018, Playground Productions was absorbed into Mattel Creations. Mattel Films (Mattel Playground Productions (PGP), or commonly Playground Productions) is a division of Mattel. As Playground Productions, it was first part of Mattel Global Brands. It was later transferred to Mattel Creations, itself a division of Mattel, Inc. In October 2013, Mattel Playground Productions was launched by Mattel as its new in-house film studio to handle multi-media production, films, TV shows, web series, live events and