Actinidia deliciosa Cultivation spread from China in the early 20th century when seeds were introduced to New Zealand by Isabel Fraser, the principal of Wanganui Girls' College, who had been visiting mission schools in China. The seeds were planted in 1906 by a Wanganui nurseryman, Alexander Allison, with the vines first fruiting in 1910. People who tasted the fruit thought it had a gooseberry flavour, so began to call it the Chinese gooseberry, but being from the genus "Actinidia", it is not related to the gooseberry family, Grossulariaceae. The familiar cultivar "Actinidia deliciosa" 'Hayward' was developed by Hayward Wright in Avondale, New
Gooseberry Patch with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch fans responded enthusiastically. Consider the following milestones achieved: Nearly 270,000 actively engaged Facebook fans - ranking in the top 4% of corporate Facebook pages; 1.1M views of their YouTube channel - featuring book trailers, In the Kitchen with Vickie & JoAnn recipe how-to's & behind-the-scenes videos; over 11,500 followers on Twitter - engaging in lively interaction daily; averaging over 9,000 daily page views on their blog - publishing new stories