Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
Bugs Bunny December 1970 to 1983. During the 1950s Dell also published a number of Bugs Bunny spinoff titles. Creators on those series included Chase Craig, Helen Houghton, Eleanor Packer, Lloyd Turner, Michael Maltese, John Liggera, Tony Strobl, Veve Risto, Cecil Beard, Pete Alvorado, Carl Fallberg, Cal Howard, Vic Lockman, Lynn Karp, Pete Llanuza, Pete Hansen, Jack Carey, Del Connell, Kellog Adams, Jack Manning, Mark Evanier, Tom McKimson, Joe Messerli, Carlos Garzon, Donald F. Glut, Sealtiel Alatriste, Sandro Costa, and Massimo Fechi. The German publisher Condor published a 76-issues Bugs Bunny reprint series in the mid-1970s. Egmont Ehapa published a weekly reprint