Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
F. W. Woolworth Building (Wilmington, Delaware) added a third story which appeared in the original blue prints. BPG has plans to renovate the building's upper floors and to add an additional two stories to the building for use as apartments. The building stands at the shopping intersection of 9th and Market streets a block off Rodney Square at the heart of the central business district. Woolworths also operated another store four blocks away at 504 Market Street. That second location now houses the Delaware History Museum. F. W. Woolworth Building (Wilmington, Delaware) The F. W. Woolworth Company Building is a historic department store building located in