Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Lane Crawford China. In 2011, Lane Crawford started an e-commerce site. In 2012, its second Beijing store was opened at the Yintai Centre. In October 2013, Lane Crawford opened its Shanghai flagship store at Shanghai Times Square. In March 2014, the Chengdu store was opened at Chengdu IFS. The online business ships globally, but has been purpose-built for the China market with multiple distribution points in Greater China to ensure same-day delivery in Hong Kong, Shanghai and Beijing, and next-day delivery in primary cities. In 2008, Lane Crawford received The National Retail Federation's International Award, selected by industry leaders from around the