Tennessee whiskey the perceived marketing value of the distinction, Tennessee whiskey and bourbon have almost identical requirements, and most Tennessee whiskeys meet the criteria for bourbon. Tennessee whiskey is one of the top ten exports of Tennessee. According to the Distilled Spirits Council of the United States, as of 2013, the U.S. market for bourbon and Tennessee whiskey reached $2.4 billion, and exports of bourbon and Tennessee whiskey grew to exceed $1 billion. There are two major producers of Tennessee whiskey, Jack Daniel's based in Lynchburg (owned by the Louisville, Kentucky-based Brown-Forman) and George Dickel based in Cascade Hollow near Tullahoma (owned
Canadian Club V, George VI, and Elizabeth II. Hiram Walker & Sons is the only North American distiller to have been granted a royal warrant. The Walker distillery remains in production in Windsor. Canadian Club is now part of the Jim Beam portfolio. It is its number four–selling alcoholic product, behind Jim Beam bourbon whiskey, Sauza Tequila, and DeKuyper cordials. In 1967, Hiram Walker & Sons launched their "Hide A Case" advertising campaign that involved enticing drinkers to seek out cases of Canadian Club that had been hidden at exotic locations throughout the world. These included Mount Kilimanjaro, Angel Falls, Mount St.