Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
ITS launch vehicle test vehicles as well as actual Falcon 9 launch vehicles. Importantly, the "fully and rapidly reusable" aspect of the ITS launch vehicle and spacecraft design was the largest factor in the SpaceX analysis for bringing down the currently huge cost of transporting mass to space, in general, and to interplanetary destinations, in particular. While the transport system under development in 2016-2017 relied on a combination of several elements to make long-duration beyond Earth orbit (BEO) spaceflights possible by reducing the cost per ton delivered to Mars, the reusability aspect of the launch and spacecraft vehicles alone was expected by SpaceX