Vox populi as a "proverb". Of those who promoted the phrase and the idea, Archbishop of Canterbury Walter Reynolds brought charges against King Edward II in 1327 in a sermon "". Vox populi American television personality Steve Allen as the host of "The Tonight Show" further developed the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter – unrehearsed persons, not selected in any way. As such, journalists almost always refer to them as the abbreviated
Vox Media 150 million people across their digital properties. New York Media, PopSugar, "Quartz" and "Rolling Stone" joined the marketplace in May 2018. In May 2018, Comscore estimated the network reaches almost 90 percent of all internet users. With the new partners, Concert launched C-Suite to reach executives among brands such as CNBC, "Recode", "The Verge", and "Vox". Vox Creative is Vox Media's branded entertainment business. In October 2017, Vox Creative expanded to launch The Explainer Studio to bring the explainer format to brand partners. In 2016, Vox Creative's ad for "Applebee's Taste Test" won the Digiday Video Award for Best Video