Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Framework Programmes for Research and Technological Development programmes is an obligation under the Amsterdam Treaty, which includes a chapter on research and technological development. The programmes are defined by Commission civil servants that are aided by various official advisory group and lobby groups. E.g. to advise the European Commission on the overall strategy to be followed in carrying out the Information and Communication Technology thematic priority, the Information Society Technologies Advisory Group (ISTAG) was set up. The framework programmes up until Framework Programme 6 (FP6) covered five-year periods, but from Framework Programme 7 (FP7) on, programmes run for seven years. The Framework Programmes, and their budgets in