Variety store The originators of the concept were the Woolworth Bros., in July 1879. Woolworth Bros. later became F. W. Woolworth Company or just "Woolworth's." On 21 June 1879, Frank Winfield Woolworth opened his first successful five-cent store in Lancaster, Pennsylvania, after a failed attempt with a store he opened on 22 February 1879, in Utica, New York. Frank soon brought his brother Charles Sumner "Sum" Woolworth into the business. Together they opened a second store in Harrisburg, Pennsylvania, on 18 July 1879. Before they started their own stores, the Woolworth brothers worked for Augsbury and Moore, a dry goods store in
Store-within-a-store for relatively non-substitutable goods, like cosmetics and brand fashions. Store-within-a-store A store-within-a-store, also referred to as shop-in-shop, is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent shop. In the early days of cellular phone growth, wireless companies were concerned about showing investors a return and profits sufficient to cover the infrastructure costs. Cell phone towers situated in urban areas are typically not attractive and NIMBY neighbors made those costs higher. The carriers needed wide retail exposure and employed a distribution methodology that included making