Known and Unknown: A Memoir "learned nothing and forgotten nothing". Known and Unknown: A Memoir Known and Unknown: A Memoir is an autobiographical book by Donald Rumsfeld, an American politician and businessman who served as Secretary of Defense from 1975 to 1977 and again from 2001 to 2006 (among many other positions). He published it through Penguin Group USA in February 2011. It covers a variety of his experiences such as working as a Republican in the U.S. House in the late-1960s, serving in the Ford Administration during the Watergate and Vietnam crises, and serving during the George W. Bush Administration through the Abu Ghraib
Hearts and minds (Iraq) Hearts and minds (Iraq) Hearts and Minds was a public relations campaign used in the Iraq War (2003-2011). The operation to "win Iraqi hearts and minds", had been established before the war started. One Central Command planner noted that psychological operations (PSYOPs) were slated to play "a crucial role ... to any conflict in Iraq and to the war on terrorism". Senior US military leaders placed such an importance on the operation that they reworked the way in which the related PSYOPs were carried out, often citing the failures during Operation Enduring Freedom, where it took as long as two