Japanese pottery and porcelain were able to export enormous quantities of porcelain to Europe and Asia. Gradually the Chinese kilns recovered, and developed their own styles of the highly coloured enamelled wares that Europeans found so attractive, including famille rose, famille verte and the rest of that group. From about 1720 Chinese and European kilns also began to imitate the Imari enamelled style at the lower end of the market, and by about 1740 the first period of Japanese export porcelain had all but ceased. The Arita kilns also supplied domestic utensils such as the so-called Ko-Kutani enamelware. Porcelain was also exported to China,
Chinese ceramics "Yangcai" (洋彩), meaning 'foreign colours') was introduced during the reign of the Kangxi Emperor (1654–1722), possibly around 1720. It used mainly pink or purple and remained popular throughout the 18th and the 19th centuries, also being widely adopted by European factories. Famille rose enamel ware allows a greater range of colour and tone than was previously possible, enabling the depiction of more complex images, including flowers, figures and insects. Pottery classified as stoneware in the West is usually regarded as porcelain in Chinese terms, where a stoneware group is not recognised, and so the definition of porcelain is rather different,