Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
MTR In-Train TV MTR In-Train TV MTR In-Train TV (), provides Cable TV news and infotainment programmes through LC displays installed on board Hong Kongs' MTR trains. The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day. The service was started in 2005 by the Kowloon-Canton Railway Corporation (then-called Newsline Express ()), and at the time installed in every train compartment running on East Rail Line, West Rail Line and Ma On Shan Line. Metro Cammell trains of East Rail Line are equipped with wider LCD TVs (22 inch), while the rest on SP1900