Frank Winfield Woolworth by the 2000s traded as Woolworths Group. The final UK stores ceased trading January 6, 2009. The UK Woolworths brand was bought by Shop Direct Group in the UK who plan to run the store online only. Woolworth stores continue to operate in Germany. Although both the Australian company Woolworths Limited and the South African company Woolworths Holdings Limited took their names from Woolworth's US and UK stores, they have no connection to the F.W. Woolworth Company. Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W.
Store brand Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand. The Fashion Institute of Technology publishes research on store branding and store positioning. In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain