Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Mega event advertising TV advertising. One of the most significant is the DVR which promises the ability to “skip” advertisements for their customers. Since its introduction in 2003, the number of devices and its use has greatly increased which common wisdom might suggest would spell the demise of TV advertisement in all but live events. The term most commonly used with DVR’s ability to skip commercials is referred to as “zipping.” The ability to zip through unwanted commercials to enjoy the recorded programs was seen so negatively that in 2006 major networks acceded to advertisers to only use live ratings as currency when