Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle role by a spacecraft that has all the requisite systems for long-duration spaceflight. This is not a role that most upper stages have had in launch vehicle designs through the 2010s, as typical upper stage on-orbit life is measured in hours. Previous exceptions to this norm exist, for example the Space Shuttle orbiter provided part of the boost energy and all of the second stage energy for lofting itself into low-Earth orbit. Differences also exist: the Space Shuttle expended its propellant tank and primary launch vehicle structure on ascent, whereas the ITS first- and second-stage options are designed to be