Charles Sumner Woolworth Charles Sumner Woolworth Charles Sumner Woolworth (August 1, 1856 – January 7, 1947), was an American entrepreneur who went by the nickname of "Sum", opened and managed the world's first five-and-dime store in Scranton, Pennsylvania, and was founder of the "C. S. Woolworth & Co" chain of 5¢ & 10¢ stores. Sum's brother, Frank Winfield Woolworth was first to venture into the retail business with his own store, and soon after, he asked Sum to join him. Frank founded "F. W. Woolworth & Co", which later merged with other Woolworth affiliate stores to be the F. W. Woolworth Company. After
Store brand Store brand Store brands, also called own brands, are private label brands managed solely by a retailer for sale in only a specific chain of stores. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store