Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Honey Bunny Lola Bunny, who almost completely supplanted Honey as both a merchandising figure and Bugs' sweetheart. During the movie's tenure in the theaters, and for some time thereafter, Lola appeared on practically every merchandising item released by Warners or its licensees (whether or not they were tied into the movie). Honey Bunny Honey Bunny is a female rabbit cartoon character and the ex-girlfriend of Bugs Bunny. The character, designed by Robert McKimson, was used for merchandising purposes beginning in the late 1960s. An early version of Honey Bunny first appeared in the "Bugs Bunny's Album" comic book from 1953. Instead of