Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media Vox Media's non-fiction audio programming business and has a broad portfolio of audio programming across business, technology, news and policy, sports, and dining. Shows include: "Recode" "Recode Decode", hosted by Kara Swisher, and "Recode Media with Peter Kafka"; "The Verge" "The Vergecast"; and "Vox" "The Weeds", "The Ezra Klein Show", and "Today, Explained". In 2016, business magazine "Inc." nominated Vox Media for "Company of the Year", citing that the company generated approximately in revenue in 2015, and was attracting 170 million unique users and 800 million content views monthly by 2016. Vox Media was named one of the world's "most