Bombay duck Indian coast. It has been traditionally caught in the waters off Maharashtra in the Lakshadweep Sea, where it is an important item of the yearly catch. This fish is also caught in the Bay of Bengal and in the South China Sea, although in smaller numbers. The fish is often dried and salted before it is consumed, as its meat does not have a distinctive taste of its own. After drying, the odour of the fish is extremely powerful, and it is usually transported in air-tight containers. The Bombay duck is a popular food item in certain areas of India.
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture