Development of Bugs Bunny and of the character. A model sheet by Charlie Thorson describes this prototype character as "Bugs' Bunny" (note the apostrophe) but in most of the cartoons the character is unnamed. Virgil Ross, the animator for "A Wild Hare" describes how the character came to be named in the interview published by "Animato!" magazine #19. Mel Blanc often told the story of the creation of the character and its name. He suggested that the character be named after the character's initial director, Ben "Bugs" Hardaway. Blanc's own book, "That's Not All Folks" published by Warner Books in 1988, describes the "tough
The Bugs Bunny Show a half-hour and renamed "The Bugs Bunny & Tweety Show". Beginning with its third season, "The Bugs Bunny & Tweety Show" was expanded to a full hour, and the original "This Is It" theme was reintroduced, accompanied by a newly animated introductory sequence. Another version of the "This Is It" opening sequence was done in 1992. Though the program did not qualify for the educational/informational designation, it nonetheless remained on Saturday mornings after the new designation debuted in 1996, one of the few non-E/I programs to survive the rules changes. That same year, ABC was bought by The Walt Disney