Sport in the United Kingdom funding plans which were more focused than ever before on rewarding sports which have delivered Olympic success, and as a corollary penalising those which have not. UK Sport also provides money for the recreational side of the main team sports, even football. Other sports benefit from special financial provision. British tennis is subsidised by the profits of the Wimbledon Championships, which are in the tens of millions of pounds each year. Horse racing benefits from a levy on betting. Following the Budget from 21 March 2007 there will be only few tax breaks to British sport in the near future.
Obesity in the United Kingdom a part of the London 2012 legacy, Prime Minister David Cameron also announced an annual £150 million ($227-USD) boost for school sport. The funding is "ring-fenced", meaning it can only be spent on sports activities such as after school clubs, coaching and dedicated sports programmes. Prompting criticism about mixed messaging, Official Sponsors of the 2012 London Olympics included McDonald's, Coca-Cola and Cadbury. In the 2016 United Kingdom budget, the British Government announced the introduction of a sugar tax on the soft drinks industry, which came into effect in April 2018. Beverage manufactures are taxed according to the volume of sugar