Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media the network expanded into technology content with "The Verge", leading to the parent company Sports Blogs Inc. being rebranded as Vox Media. Vox Media's chief executive, Jim Bankoff, has served as SB Nation's CEO since 2009. The network expanded into radio programming in mid-2016 with SB Nation Radio, in partnership with Gow Media. "The Verge" is a technology news site, which launched on November 1, 2011; it was originally staffed by former employees of "Engadget", including former editor Joshua Topolsky and the new site's editor-in-chief Nilay Patel. While Topolsky and his team were developing the new site, a "placeholder" site