Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox (website) York Times" David Carr associated Klein's exit for "Vox" with other "big-name journalists" leaving newspapers for digital start-ups, such as Walter Mossberg and Kara Swisher (of "Recode"), David Pogue, and Nate Silver. In 2015, the Committee for Skeptical Inquiry presented Julia Belluz the Robert B. Balles Prize for Critical Thinking for her work on "Vox". "Vox" received 8.2 million unique visitors in July 2014. In a 2017 interview on Nieman Lab, Klein stated: "We watch our audience data pretty closely, and our audience data does not show or suggest to us that we are overwhelmingly read on one side or