Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Retail Solutions Inc. the company’s platforms. The company holds semi-annual meetings for user groups that focus on retailer initiatives, customer user case presentations that leverage downstream data, and RSi’s product roadmap. The user group sessions also include interactive user case trainings-centric to the retailer initiatives. The user groups are held at Chicago, San Francisco, Minneapolis, Charlotte, Providence, and Bentonville. RSi introduced its first user group in 2009, and with the success of these events now hosts over 10 per year. Retail Solutions Inc. Founded in 2003, Retail Solutions Inc (RSi) is a software company based in Mountain View, CA that provides software-as-a-service products