Andy Carroll handed in a transfer request after they turned down Liverpool's £30 million bid. Liverpool confirmed that Carroll would wear the number 9 jersey previously worn by Fernando Torres, who left Anfield for Chelsea on the same evening for £50 million. The transfer made Carroll the eighth overall most expensive footballer at the time, and also the most expensive British footballer of all time. He also became the second most expensive footballer playing for a British club, after Torres. Due to an injury that was sustained while with Newcastle, however, it was announced that Carroll would have to wait some time
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from