Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Hall Street Associates, L.L.C. v. Mattel, Inc. exceptions, such as "manifest disregard for the law." Previously, the Eighth Circuit had recognized "manifest disregard" as a grounds to vacate an arbitration award, defining manifest disregard as when "the arbitrators were fully aware of the existence of a clearly defined governing legal principle, but refused to apply it, in effect, ignoring it." However, after the Supreme Court passed its ruling in "Hall Street", the Eighth Circuit held that even manifest disregard is not a sufficient grounds to vacate an arbitration award. Hall Street Associates, L.L.C. v. Mattel, Inc. Hall Street Associates, L.L.C. v. Mattel, Inc., 552 U.S. 576 (2008),