Kiwifruit industry in New Zealand and Growers, who were calling the berries "melonettes", because the local name for the fruit, "Chinese gooseberry", had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose. An American importer, Norman Sondag of San Francisco, complained that "melonettes" was as bad as "Chinese gooseberry" because melons and berries were both subject to high import tariffs, and instead asked for a short Maori name that quickly connoted New Zealand. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name
Gooseberry the gooseberry, though it may possibly be alluded to in a vague passage of Pliny the Elder's "Natural History"; the hot summers of Italy, in ancient times as at present, would be unfavourable to its cultivation. Although gooseberries are now abundant in Germany and France, it does not appear to have been much grown there in the Middle Ages, though the wild fruit was held in some esteem medicinally for the cooling properties of its acid juice in fevers; while the old English name, "Fea-berry", still surviving in some provincial dialects, indicates that it was similarly valued in Britain, where