Bourbon whiskey bourbon and Tennessee whiskey together. According to the Distilled Spirits Council, during 2009–2014, the volume of 9-liter cases of whiskey increased by 28.5% overall. Higher-end bourbon and whiskeys experienced the greatest growth. During 2009–14, the volume of the value segment increased by 12.1%, premium by 25.8%, high-end premium by 27.8%, and super-premium by 123.8%. Gross supplier revenues (including federal excise tax) for U.S. bourbon and Tennessee whiskey increased by 46.7% over the 2009–14 period, with the greatest growth coming from high-end products (18.7% growth for value, 33.6% for premium, 44.5% for high-end premium, and 137.2% for super-premium). In 2014, more
Bourbon whiskey 90-proof product that it sells as "Devil's Cut". The bottling operation for bourbon is the process of filtering, mixing together straight whiskey from different barrels (sometimes from different distilleries), diluting with water, blending with other ingredients (if producing blended bourbon), and filling containers to produce the final product that is marketed to consumers. By itself, the phrase "bottled by" means only that. Only if the bottler operates the distillery that produced the whiskey may "distilled by" be added to the label. Labeling requirements for bourbon and other alcoholic beverages (including the requirements for what is allowed to be called bourbon