Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Television in the United Kingdom to the BBC. Ofcom said phone-in scandals had contributed significantly to the fine totals. The Committee for Advertising Practice (CAP, or BCAP) is the body contracted by Ofcom to create and maintain the codes of practice governing television advertising. The Broadcast Advertising Codes (or the TV codes) are accessible on CAP's web site. The Codes cover advertising standards (the TV Code), guidance notes, scheduling rules, text services (the Teletext Code) and interactive television guidance. The main sections of the TV Code concern compliance, programmes and advertising, unacceptable products, political and controversial issues, misleading advertising, harm and offence, children, medicines, treatments,