Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
History of advertising dramatic impact on the adveritising industry in Mexico, with its 130 full service agencies and 270 smaller operations under the auspisces of the Mexican Association of Advertising Agencies. The flood of American brand-name products greatly expanded the scope of the advertising industry, and the Mexican agencies faced new competition from branch offices of international firms. A key to the new market was that upscale consumers in Mexico typically display "malinchismo", which is a preference for imported American brands rather than local Mexican brands. As a result, American products are sold mostly to the middle class market, and their advertising agencies