Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Development of Bugs Bunny mouth, and his ears were changed slightly as well. It is worth noting, however, that "Patient Porky" (September 14, 1940) featured a cameo by this prototype Bugs Bunny. The cartoon was so successful that WB decided to keep him on as a recurring character, eventually becoming the studio's most popular cartoon character. The character's name, previously only used on model sheets, became the official all-purpose name as well, with one modification: the apostrophe was dropped from his first name (now pronounced "bugs" rather than "bugs-es"). A title card saying "featuring Bugs Bunny" was slapped onto "Elmer's Pet Rabbit" after initial