F. W. Woolworth Company F. W. Woolworth Company The F. W. Woolworth Company (often referred to as Woolworth's or Woolworth) was a retail company and one of the original pioneers of the five-and-dime store. It was arguably the most successful American and international five-and-dime business, setting trends and creating the modern retail model that stores follow worldwide today. The first Woolworth store was opened by Frank Winfield Woolworth on February 22, 1878, as "Woolworth's Great Five Cent Store" in Utica, New York. Though it initially appeared to be successful, the store soon failed. When Woolworth searched for a new location, a friend suggested Lancaster,
Who What Wear the latest fashion news. In August 2009, the company published its first fashion book, "Who What Wear: Celebrity and Runway Style For Real Life". In March 2011, they published their second book, "What to Wear, Where". In 2012, the two founders launched Clique Media Group (now Clique Brands), a media and marketing company, and Who What Wear became the group's first media brand. In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line. In 2017, the company held its first live fashion show, as part of New York Fashion Week,