Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Criticism of advertising them undue political power and undermines the ability of the balance of the citizenry to exercise the same rights and/or constitutional rights, then it is not necessarily legitimately protected by the First Amendment". "Those with the capacity to engage in free press are in a position to determine who can speak to the great mass of citizens and who cannot". Georg Franck at Vienna University of Technology, says that advertising is part of what he calls "mental capitalism", taking up a term (mental) which has been used by groups concerned with the mental environment, such as Adbusters. Franck blends the