Jeff Woolf of more than six million randomly placed and sized dots per square inch. MicroMap and Woolf were discussed during a debate on innovation in the House of Commons. During this debate, a MicroMap viewer was handed around for members of parliament to use. Woolf worked with Ron Hickman, inventor of the Black & Decker Workmate and designer of the Lotus Elan car, to some extent, benefiting from his patent experience before the final patent application was lodged. MicroMap was patented in many countries around the world. There is a display on the development of MicroMap in the Science Museum in
Lotus Elan assembly would be undertaken willingly. When complete the owner would take the car to a Lotus dealer who, after checking that the assembly had been performed correctly, initiated the warranty period. This feature of Elan purchase was quite heavily promoted by Lotus, with print advertisements showing how simple and rewarding it was to complete the construction. 'The Motor' magazine regularly printed prices for all UK cars. A partial extract from its pages provides comparative pricing for several sports cars of the Elan S1 period. The table also shows that the Elite was significantly more expensive than the Elan: 1960s/70s Elans