Mattel, Inc. v. MCA Records, Inc. Mattel, Inc. v. MCA Records, Inc. Mattel v. MCA Records, 296 F.3d 894 (9th Cir. 2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 Aqua song, "Barbie Girl". The case was ultimately dismissed. On December 5th 2000, Mattel sued MCA Records, the recording company of Aqua, saying the song violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "Blonde Bimbo." They alleged the song had violated their copyrights and trademarks of Barbie, and that its lyrics had tarnished the reputation of their trademark and impinged on
Store brand is President's Choice in Canada, a major shop brand found in Loblaw group supermarkets. Private branding means a large distribution channel member (usually a retailer) buys from a manufacturer in bulk and puts its own name on the product. This strategy is generally only practical when the retailer does very high volume of sales. The advantages to the retailer are: The advantages to the manufacturer are: Store brand Store brands, also called own brands, are private label brands managed solely by a retailer for sale in only a specific chain of stores. The retailer will design the manufacturing, packaging and