Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
On the Street Where You Live (TV series) and the media, with newspapers in cities such as Galway and Limerick advertising the episode in which their street was featured. On the Street Where You Live (TV series) On the Street Where You Live is 2 series six-part documentary television series broadcast on RTÉ One in Ireland. Examined a different street each episode, the stories are told through local characters who have witnessed great changes come about on the streets of their home city throughout their lifetime. Some footage from the programmes is available to view online at RTÉ.ie. The series was originally aired in January – February 2009