Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Lawson (store) run as a joint venture between Lawson Japan and the Thai consumer goods giant Saha Group. Lawson Asia Pacific and Puregold Price Club formed a joint venture under the name PG Lawson Company Inc. They opened their first branch in Santa Ana, Manila, on March 30, 2015. Under the partnership, Lawson will provide its expertise in convenience store's know-how and product development while Puregold will provide its expertise in product procurement and localized knowledge of retail consumers. They plan to open 500 stores by 2020. Lawson (store) Lawson, Inc. (株式会社ローソン "Kabushiki Kaisha Rōson", ) is a convenience store franchise chain