Mattel, Inc. v. MCA Records, Inc. might be called Speech-Zilla meets Trademark Kong. Mattel has since released a promotional music video of the song (with modified lyrics) on the official Barbie web site in 2009, as part of a marketing strategy brought in to revive sales. Mattel, Inc. v. MCA Records, Inc. Mattel v. MCA Records, 296 F.3d 894 (9th Cir. 2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 Aqua song, "Barbie Girl". The case was ultimately dismissed. On December 5th 2000, Mattel sued MCA Records, the recording company of Aqua, saying the song violated the Barbie trademark
Gap Inc. SoHo, New York City, closed in April. In September 2018, Gap Inc began publicizing Hill City, a men's athletic apparel brand that launched in October 2018. Gap Inc. owns a trademark to its name, "Gap". The Gap's original trademark was a service mark for "retail clothing store services". The application was filed with the United States Patent and Trademark Office on February 29, 1972, by The Gap Stores; registration was granted on October 10, 1972. The first use of the trademark was on August 23, 1969, and expanded to commercial usage on October 17, 1969. A second application was filed