Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Oxford Scientific Films 46.46% equity in Photolibrary. Photolibrary retained existing employees of the library divisions, and continues using the names "Oxford Scientific" and "OSF" in promoting the libraries. Southern Star retained full control of Oxford Scientific Films production unit, and through that unit, continues supplying images and footage to the Photolibrary. In March 2008, parent company Southern Star Group merged its Sydney-based "factual business unit" into the Oxford Scientific Films division. The merged company now uses two brands, with the existing Oxford Scientific Films name being used for its "specialist factual programmes", while the Southern Star Factual brand will be used for "features