Spotify a customer base of one million paying subscribers across Europe, and by September 2011, the number of paying subscribers had doubled to two million. In August 2012, "Time" reported 15 million active users, four million being paying Spotify subscribers. User growth continued, reaching 20 million total active users, including 5 million paying customers globally and 1 million paying customers in the United States, in December 2012. By March 2013, the service had 24 million active users, 6 million being paying subscribers, which grew to 40 million users (including 10 million paying) in May 2014, 60 million users (including 15 million
Online dating service Although some sites offer free trials and/or profiles, most memberships can cost upwards of $60 per month. In 2008, online dating services in the United States generated $957 million in revenue. In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine. Such sites earn revenue from a mix of advertising and sale of additional options. This model also allows users to switch between free and paying status at will, with sites accepting a variety