Roman Abramovich appointed caretaker manager for the rest of the 2008–09 season, delivering Chelsea's first post-Mourinho trophy with the FA Cup. Hiddink was replaced by another former European Cup winning boss, Carlo Ancelotti. In May 2010, Ancelotti took Chelsea to their first league and FA Cup "double" in his first season as manager. The following season, in January 2011, Spanish footballer Fernando Torres completed his move to Chelsea on a -year contract on 31 January for an undisclosed fee, reported to be £50 million, which set a new record for a British transfer and made him the fourth most expensive footballer in
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from