Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Criticism of advertising them undue political power and undermines the ability of the balance of the citizenry to exercise the same rights and/or constitutional rights, then it is not necessarily legitimately protected by the First Amendment". "Those with the capacity to engage in free press are in a position to determine who can speak to the great mass of citizens and who cannot". Georg Franck at Vienna University of Technology, says that advertising is part of what he calls "mental capitalism", taking up a term (mental) which has been used by groups concerned with the mental environment, such as Adbusters. Franck blends the