Will Page Will Page Will Page is the Director of Economics at Spotify, a Swedish based digital music service. To date, Spotify has launched in 57 countries around the world and recently announced that it has reached 40 million active users and over 10 million paying subscribers. For six years he was the Chief Economist at the PRS for Music, a non-profit collection society representing writers, composers and music publishers in the UK. Page graduated with an MSc in Economics at the University of Edinburgh in 2002. His Masters thesis ‘Germany's Mezzogiorno Revisited’ looked at the problems facing East Germany ten years
2010s in the music industry West, Madonna) announced that they were partial owners, and held a stake in Tidal. Tidal currently claims to have 42 million paying subscribers. Pricing: Tidal premium (the first tier option) is priced at $9.99 per month while the Tidal HiFi (second tier) is priced at $19.99 and gives users access to higher quality tracks known as "high fidelity, lossless audio" which come in the form of FLAC. Business Model: subscription-based streaming. Launched as a beta in 2007, Amazon Music is a digital music streaming service that combines the a-la-carte and subscription based payment models; users can download or stream songs.