Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Oxford Scientific Films 46.46% equity in Photolibrary. Photolibrary retained existing employees of the library divisions, and continues using the names "Oxford Scientific" and "OSF" in promoting the libraries. Southern Star retained full control of Oxford Scientific Films production unit, and through that unit, continues supplying images and footage to the Photolibrary. In March 2008, parent company Southern Star Group merged its Sydney-based "factual business unit" into the Oxford Scientific Films division. The merged company now uses two brands, with the existing Oxford Scientific Films name being used for its "specialist factual programmes", while the Southern Star Factual brand will be used for "features