Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
The Subtle Knife The Subtle Knife The Subtle Knife, the second book in the "His Dark Materials" series, is a young-adult fantasy novel written by Philip Pullman and published in 1997. The novel continues the adventures of Lyra Belacqua as she investigates the mysterious Dust phenomenon and searches for her father. Will Parry is introduced as a companion to Lyra, and together they explore the new worlds to which they have both been introduced. Twelve-year-old Will Parry is caring for his mentally ill mother. He accidentally kills an intruder and runs away to Oxford, where he discovers a portal to a parallel universe.