Progression of the British football transfer fee record in 2001 was £38m. On 1 September 2008, Manchester City agreed a reported £32,500,000 fee for Robinho, which remained the record amount paid by a British club until 31 January 2011, when Liverpool paid £35,000,000 for Andy Carroll from Newcastle United, which was also a new record amount paid for a British player. A few hours later, the record amount paid by a British club was broken again when Chelsea paid £50,000,000 for Fernando Torres from Liverpool. On 11 June 2009, Manchester United announced that they had accepted an £80,000,000 bid from Real Madrid for Cristiano Ronaldo. The transfer was
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from