Mattel, Inc. v. MCA Records, Inc. their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink", a trademarked color owned by Mattel. MCA contested Mattel's claims and countersued for defamation after Mattel had likened MCA to a bank robber. The lawsuit filed by Mattel was dismissed by the lower courts, and this dismissal was upheld. Mattel requested review by the Supreme Court of the United States, but its petition for certiorari was denied. In 2002, Judge Alex Kozinski ruled the song was protected as a parody under the trademark doctrine of nominative use and the First Amendment to the United
Online supermarkets in China employ staff to pick goods from store shelves which are then delivered to customers. As of (June 2011) there is only one online supermarket which is fully national across China: Yihaodian. All other online supermarkets only operate in Shanghai. In a China a consumer study published in May 2011 (DDMA Market Research) found that in Shanghai 89% of white collar online grocery shoppers had used Yihaodian recently, whereas only 39% had used Taobao Supermarket. The same study by DDMA Market Research identified the main drivers of usage for online supermarkets in China as: US retail giant Wal-Mart in May 2011