Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Framework Programmes for Research and Technological Development procedures, which attracted over 13,000 signatories. The numerous other criticisms of the petitioners were later distilled into a green paper. In Horizon 2020 there are significant simplifications: e.g. fewer funding rates (increasing the funding rates of the large companies), less reporting, less auditing, shorter time from proposal to project kick-off. Framework Programmes for Research and Technological Development The Framework Programmes for Research and Technological Development, also called Framework Programmes or abbreviated FP1 to FP7 with "FP8" being named "Horizon 2020", are funding programmes created by the European Union/European Commission to support and foster research in the European Research Area (ERA).