Kiwifruit industry in New Zealand and Growers, who were calling the berries "melonettes", because the local name for the fruit, "Chinese gooseberry", had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose. An American importer, Norman Sondag of San Francisco, complained that "melonettes" was as bad as "Chinese gooseberry" because melons and berries were both subject to high import tariffs, and instead asked for a short Maori name that quickly connoted New Zealand. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name
Chinese gods and immortals "god" and "deity", Latin "genius" (meaning a generative principle, "spirit") and "deus" or "divus"; "dì", sometimes translated as "thearch", implies a manifested or incarnate "godly" power. It is etymologically and figuratively analogous to the concept of "di" as the base of a fruit, which falls and produces other fruits. This analogy is attested in the "Shuowen Jiezi" explaining "deity" as "what faces the base of a melon fruit". The latter term 仙 "xiān" unambiguously means a man who has reached immortality, similarly to the Western idea of "hero". Chinese traditional theology, which comes in different interpretations according to the classic