Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media called "This Is My Next" was created to allow them to continue writing articles and producing podcasts. Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]." As of February 2014, the site had 7.9 million unique visitors according to ComScore. "Vox" was launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Lauren Williams. The video game website "Polygon" launched in 2012 as Vox Media's third property, and publishes news, culture, reviews, and videos. The site's founding staff included the editors-in-chief of the gaming sites