Barbie Shanghai Barbie Shanghai Barbie Shanghai was the first Mattel Barbie flagship store in the world. Located in Shanghai, China, this store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products. It ceased activities in March 2011. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings. Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion
Flagship fighting, and are also known as command ships. As with many other naval terms, "flagship" has crossed over into general usage, where it means the most important or leading member of a group, as in the flagship station of a broadcast network. Is used as both a noun and adjective describing the most prominent or highly touted product, brand, location, or service offered by a company. Derivations include the "flagship brand" or "flagship product" of a manufacturing company, "flagship store" of a retail chain, or "flagship service" of a hospitality or transportation concern. The term "flagship" may have specific applications: