Fernando Torres Adebayor in the race for the Premier League golden boot.<ref name="Statistics: top scorers: 2007/2008"></ref> Torres was subject to media speculation that Chelsea were willing to pay £50 million to sign him, but Torres responded by saying it would be "many years" before he left Liverpool. Liverpool co-owner Tom Hicks also negated the idea of a transfer, saying he would not allow Torres to leave the club at any price. Torres made a scoring start to the 2008–09 Premier League season with a 25-yard shot into the bottom right-hand corner away at Sunderland, which was the only goal in a 1–0
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from