2010–11 in English football 22 April 2011: Chesterfield become the second Football League side to win promotion this season after the last side capable of overhauling them, Wycombe Wanderers, drew 0–0 with Torquay. Blue Square Premier champions Crawley Town F.C. break the 100-point barrier with a 4–0 home win over Rushden & Diamonds, with leading scorer Matt Tubbs taking his tally for this season to 36 goals. 23 April 2011: British record signing Fernando Torres scores his first goal in thirteen appearances for Chelsea in their 3–0 home win over West Ham United. 25 April 2011: Preston North End, bottom of the Championship, lose
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from