Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media called "This Is My Next" was created to allow them to continue writing articles and producing podcasts. Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]." As of February 2014, the site had 7.9 million unique visitors according to ComScore. "Vox" was launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Lauren Williams. The video game website "Polygon" launched in 2012 as Vox Media's third property, and publishes news, culture, reviews, and videos. The site's founding staff included the editors-in-chief of the gaming sites