2010–11 in English football City's goalless draw at Crystal Palace putting them into second place in the Championship, while Walsall keep their League One survival hopes alive with a 6–1 win over fellow strugglers Bristol Rovers. 31 January 2011: Chelsea pay a British record 50 million pounds for Liverpool striker Fernando Torres. Liverpool paid 35 million pounds for Andy Carroll – breaking the transfer record for a British footballer. 2 February 2011: Gary Neville, who has played 602 times for Manchester United since his debut in September 1992, announces his retirement from playing just before his 36th birthday. He has won a total of
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from