Gene-centered view of evolution selection was developed mainly in the works of Richard Dawkins, W. D. Hamilton, Colin Pittendrigh and George C. Williams. It was mainly popularized and expanded by Dawkins in his book "The Selfish Gene" (1976). According to Williams' 1966 book "Adaptation and Natural Selection", Williams argued that "[t]he natural selection of phenotypes cannot in itself produce cumulative change, because phenotypes are extremely temporary manifestations." Each phenotype is the unique product of the interaction between genome and environment. It does not matter how fit and fertile a phenotype is, it will eventually be destroyed and will never be duplicated. Since 1954, it
Irreligion in the United Kingdom to prominence in 1976 following the release of "The Selfish Gene", increasingly figured in British irreligion with the release of his 1986 work "The Blind Watchmaker", in which he argued in favour of evolutionary natural selection as opposed to intelligent design and creationism. In the 21st century, New Atheism became a popular topic of debate, support and critique in the United Kingdom. Dawkins' 2006 book "The God Delusion" and Christopher Hitchens' 2007 book "God Is Not Great" were considered emblematic works of the era among British authors, and Dawkins advocated for the Brights movement. The Atheist Bus Campaign was inaugurated