Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Udara Palliyaguruge full-length films: "Super Six" in 2012 and "Banana Republic" (to be released in 2014). As managing director of Aristo Films, Udara has produced over 180 TV commercials (brands), 400 TV commercials (non-brands, 40 documentaries and profiles, and 2 Sinhala feature films. He is currently working as CEO of Guththila Strategic Solutions (Pvt) Ltd. He is a marketing lecturer and marketing strategist and Creative Director with more than 12 years advertising experience. Udara has also widened his knowledge in various aspects of audio-visual communications by following specialised training programmes overseas: Udara has participated in numerous international advertising and communications programmes and