Bourbon whiskey bourbon and Tennessee whiskey together. According to the Distilled Spirits Council, during 2009–2014, the volume of 9-liter cases of whiskey increased by 28.5% overall. Higher-end bourbon and whiskeys experienced the greatest growth. During 2009–14, the volume of the value segment increased by 12.1%, premium by 25.8%, high-end premium by 27.8%, and super-premium by 123.8%. Gross supplier revenues (including federal excise tax) for U.S. bourbon and Tennessee whiskey increased by 46.7% over the 2009–14 period, with the greatest growth coming from high-end products (18.7% growth for value, 33.6% for premium, 44.5% for high-end premium, and 137.2% for super-premium). In 2014, more
Tennessee whiskey located in Tennessee and produces a whiskey product, but the product cannot be sold as Tennessee whiskey because it is not aged. Instead, it is legally classified as a corn whiskey rather than carrying the "Tennessee whiskey" label and is marketed as "Tennessee moonshine". George Dickel began production of a rye whiskey in 2012 that also cannot be labeled a Tennessee whiskey because it is produced from a rye-based mash and is not distilled in Tennessee. Most of the stages of its production are conducted under contract in Indiana, and the whiskey is then trucked to the Diageo bottling plant