Actinidia deliciosa Cultivation spread from China in the early 20th century when seeds were introduced to New Zealand by Isabel Fraser, the principal of Wanganui Girls' College, who had been visiting mission schools in China. The seeds were planted in 1906 by a Wanganui nurseryman, Alexander Allison, with the vines first fruiting in 1910. People who tasted the fruit thought it had a gooseberry flavour, so began to call it the Chinese gooseberry, but being from the genus "Actinidia", it is not related to the gooseberry family, Grossulariaceae. The familiar cultivar "Actinidia deliciosa" 'Hayward' was developed by Hayward Wright in Avondale, New
Gooseberry Patch 5 to 7 times weekly; 134,000 followers on Pinterest with pins repined over 5,000 times per month ; nearly 1.3M reads on their Scribd page , and nearly 350,000 current email subscribers - communicating weekly. Their first Apple App was made available in early 2011 to allow users to stay connected. To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. A few of these partners include National Book Network, Notions Marketing Corporation and Send The Light Distribution. In order to focus on cookbook publishing and reduce any potential channel conflict