Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Islamophobia in the media as the "Islamophobia industry" by scholars Nathan Lean and John Esposito. In 2014, Vox Media editor Max Fisher said that Fox News is only a small component of the Islamophobia on U.S media. Fox News does not necessarily create the pieces of this puzzle. Much of their content and coverage comes from the Associated Press or is attributed to one of the newspapers belonging to the British arm of Rupert Murdoch's News Corp—"The Times", "The Sun" and "The Sunday Times". "What Fox does is act as a collator—a clearinghouse of unrelated and often quite unremarkable developments that, taken together, create