Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle even possible only as a result of SpaceX multi-faceted approach focusing on the reduction of launch costs. The full build-out of the Mars colonialization plans was envisioned by Musk in 2016 to be funded by both private and public funds. The speed of commercially available Mars transport for both cargo and humans will be driven, in large part, by market demand as well as constrained by the technology development and development funding. Elon Musk said that there is no expectation of receiving NASA contracts for any of the ITS system work SpaceX was doing. He also indicated that such contracts,