Vox populi Vox populi American television personality Steve Allen as the host of "The Tonight Show" further developed the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter – unrehearsed persons, not selected in any way. As such, journalists almost always refer to them as the abbreviated "vox pop". In U.S. broadcast journalism it is often referred to as a man on the street interview or MOTS. The results of such an interview are unpredictable at
Vox Media Bankoff stated previously that the company planned to exit native video for Facebook due to "unreliable monetization and promotion". The memo announcing the layoffs argued that despite its success, native video "won't be viable audience or revenue growth drivers for us relative to other investments we are making", and that the company wanted to focus more on podcasting and Vox Entertainment. The layoffs represented around 5% of Vox's workforce. In December 2014, Vox Media raised a round led by the growth equity firm General Atlantic, estimating the media company's value at around . Participants in Vox Media's previous rounds include