Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Product Architects, Inc. Product Architects, Inc. Product Architects Inc. is the parent company of Polar Bottle brand insulated sport water bottles and Half Twist lifestyle bottles. The company is based out of Boulder, Colorado where it assembles and ships all of its products. Robert Heiberger and Judy Amabile founded Product Architects Inc. in 1994. The pair, along with their five employees, ran the company from the garage of their home for a year before moving operations to an industrial park. The business acquired its first national buyer in the form of The Container Store in April 1995 and entered the sporting goods market