Barbie Shanghai Barbie Shanghai Barbie Shanghai was the first Mattel Barbie flagship store in the world. Located in Shanghai, China, this store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products. It ceased activities in March 2011. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings. Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion
Retail are to be maximized, may not have sufficient income to meet their family and other obligations. Also see Personal selling Retailers can employ different techniques to enhance sales volume and to improve the customer experience: One of the unique aspects of retail promotions is that two brands are often involved; the store brand and the brands that make up the retailer's product range. Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services. Retail promotions that focus on the product range, are