Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
English Club TV English Club TV English Club TV is a TV channel for those who study English. The channel’s content consists of documentaries, feature films, cartoons and music videos, which are adapted for learning English. English Club TV programmes are broadcast in a special order. They are divided into 6-hour blocks. Each 6-hour block consists of several mini-blocks that target different audiences with programmes on various topics. Each programme follows its own structure and delivery method. English Club TV creates its programmes following the main principles of the communicative approach. Each educational programme is a mini-lesson. It starts with presenting new material