Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Made in China (2009 film) Winner of the Outstanding Achievement in Filmmaking award at the 2009 Newport Beach Film Festival 2009. The film focuses on a novelty inventor named "Johnson", a 20-something from Texas who has designed what he believes will be the next great novelty item. He makes contact with a Chinese manufacturer in Shanghai via Craigslist and decides to fly to China with his life savings to create his dream product. Upon arrival, his contact fails to show up or answer his phone. Johnson decides to negotiate the manufacturing contract himself, without knowledge of Chinese. Johnson explains, "every object has a story, and