Bourbon whiskey bourbon and Tennessee whiskey together. According to the Distilled Spirits Council, during 2009–2014, the volume of 9-liter cases of whiskey increased by 28.5% overall. Higher-end bourbon and whiskeys experienced the greatest growth. During 2009–14, the volume of the value segment increased by 12.1%, premium by 25.8%, high-end premium by 27.8%, and super-premium by 123.8%. Gross supplier revenues (including federal excise tax) for U.S. bourbon and Tennessee whiskey increased by 46.7% over the 2009–14 period, with the greatest growth coming from high-end products (18.7% growth for value, 33.6% for premium, 44.5% for high-end premium, and 137.2% for super-premium). In 2014, more
Canadian Club V, George VI, and Elizabeth II. Hiram Walker & Sons is the only North American distiller to have been granted a royal warrant. The Walker distillery remains in production in Windsor. Canadian Club is now part of the Jim Beam portfolio. It is its number four–selling alcoholic product, behind Jim Beam bourbon whiskey, Sauza Tequila, and DeKuyper cordials. In 1967, Hiram Walker & Sons launched their "Hide A Case" advertising campaign that involved enticing drinkers to seek out cases of Canadian Club that had been hidden at exotic locations throughout the world. These included Mount Kilimanjaro, Angel Falls, Mount St.