Bourbon whiskey Bourbon whiskey Bourbon whiskey is a type of American whiskey, a barrel-aged distilled spirit made primarily from corn. The name ultimately derives from the French Bourbon dynasty, although the precise inspiration for the whiskey's name is uncertain; contenders include Bourbon County in Kentucky and Bourbon Street in New Orleans, both of which are named after the dynasty. Bourbon has been distilled since the 18th century. The use of the term "bourbon" for the whiskey has been traced to the 1820s, with consistent use beginning in Kentucky in the 1870s. Although bourbon may be made anywhere in the United States, it
Canadian Club V, George VI, and Elizabeth II. Hiram Walker & Sons is the only North American distiller to have been granted a royal warrant. The Walker distillery remains in production in Windsor. Canadian Club is now part of the Jim Beam portfolio. It is its number four–selling alcoholic product, behind Jim Beam bourbon whiskey, Sauza Tequila, and DeKuyper cordials. In 1967, Hiram Walker & Sons launched their "Hide A Case" advertising campaign that involved enticing drinkers to seek out cases of Canadian Club that had been hidden at exotic locations throughout the world. These included Mount Kilimanjaro, Angel Falls, Mount St.