Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Black Diamonds (racial term) that, gradually over the course of the subsequent decades, brought a new black middle class into being. Many blacks who have benefitted from the affirmative action programmes have become involved in South Africa’s lucrative gold and diamond mining industries, a fact which contributed to the development of the term Black Diamonds. The term Black Diamonds is used in a derogatory way because people who are referred to as Black Diamonds are viewed by others as "gauche" nouveau riche/new money and showing poor taste by dressing in a gaudy way, wearing clothes and accessories with conspicuous name-brands (like Gucci or Prada),