Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Corneliani World War. Alfredo's sons Claudio and Carlalberto later set up Corneliani S.p.A. in Mantua in 1958. In 1985 the company set up Corneliani USA Inc. in New York to distribute its ranges throughout the US and Canada. In 1997 Corneliani opened its flagship store in Via Montenapoleone, in Milan. In 2005 Corneliani received the Leonardo Prize for Quality, awarded by the President of Italy to Italian companies which promote Italian-made goods. In 2008 Corneliani opened a mono-brand boutique on London’s New Bond Street. In 2012 Corneliani Shanghai Ltd was founded and in 2013 a directly-owned flagship store in Shanghai was