Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
The Bugs Bunny Show a half-hour and renamed "The Bugs Bunny & Tweety Show". Beginning with its third season, "The Bugs Bunny & Tweety Show" was expanded to a full hour, and the original "This Is It" theme was reintroduced, accompanied by a newly animated introductory sequence. Another version of the "This Is It" opening sequence was done in 1992. Though the program did not qualify for the educational/informational designation, it nonetheless remained on Saturday mornings after the new designation debuted in 1996, one of the few non-E/I programs to survive the rules changes. That same year, ABC was bought by The Walt Disney