Vox populi best, and therefore vox pop material is usually edited down very tightly. This presents difficulties of balance, in that the selection used ought to be, from the point of view of journalistic standards, a fair cross-section of opinions. Although the two can be quite often confused, a vox pop is not a form of a survey. Each person is asked the same question; the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The interviewees
Vox Media others comprising the Curbed Network, in late 2013. In 2017, Eater had 25 local sites in the United States in Canada, and launched its first international site in London. The site has been recognized four times by the James Beard Foundation Awards. Eater is led by editor-in-chief Amanda Kludt. Vox Media acquired technology news website "Recode" in May 2015. "Recode" hosts the annual invite-only Code Conference, at which editors of the site interview prominent figures of the technology industry. Racked was a retail and shopping website which covered style. It was acquired by Vox Media when the company acquired Curbed