Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Condor Films 2005 the company was bought by a group centered around Managing Director Kristian Widmer in an MBO. In 2006 Condor Films bought 100% of FaroTV, a Swiss-based TV production company. In 2008, Kristian Widmer became the major shareholder. "Condor Films" has produced: Condor's TV unit "FaroTV" is involved in the creation and production of TV-shows such as Condor Films Condor Films is a film and TV production company based in Zurich, Switzerland. The company produces commercials, documentary films, feature films, image films, product films and interactive multimedia solutions. The company is also known by the brands "Condor Productions", "Condor Communications",