Kiwifruit industry in New Zealand In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand’s first export of Chinese gooseberries. Due to pioneering research into the transportability of the fruit by John Pilkington Hudson and others at the agriculture department in Wellington, this was the first international export of the kiwifruit. As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit ("yáng táo") in favor of the name "Chinese gooseberry". Among the exporters was the prominent produce company Turners
Gooseberry Patch 5 to 7 times weekly; 134,000 followers on Pinterest with pins repined over 5,000 times per month ; nearly 1.3M reads on their Scribd page , and nearly 350,000 current email subscribers - communicating weekly. Their first Apple App was made available in early 2011 to allow users to stay connected. To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. A few of these partners include National Book Network, Notions Marketing Corporation and Send The Light Distribution. In order to focus on cookbook publishing and reduce any potential channel conflict