Mattel, Inc. v. MCA Records, Inc. their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink", a trademarked color owned by Mattel. MCA contested Mattel's claims and countersued for defamation after Mattel had likened MCA to a bank robber. The lawsuit filed by Mattel was dismissed by the lower courts, and this dismissal was upheld. Mattel requested review by the Supreme Court of the United States, but its petition for certiorari was denied. In 2002, Judge Alex Kozinski ruled the song was protected as a parody under the trademark doctrine of nominative use and the First Amendment to the United
Store brand is President's Choice in Canada, a major shop brand found in Loblaw group supermarkets. Private branding means a large distribution channel member (usually a retailer) buys from a manufacturer in bulk and puts its own name on the product. This strategy is generally only practical when the retailer does very high volume of sales. The advantages to the retailer are: The advantages to the manufacturer are: Store brand Store brands, also called own brands, are private label brands managed solely by a retailer for sale in only a specific chain of stores. The retailer will design the manufacturing, packaging and