Vox populi as a "proverb". Of those who promoted the phrase and the idea, Archbishop of Canterbury Walter Reynolds brought charges against King Edward II in 1327 in a sermon "". Vox populi American television personality Steve Allen as the host of "The Tonight Show" further developed the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter – unrehearsed persons, not selected in any way. As such, journalists almost always refer to them as the abbreviated
Vox Media company tracked at the time. In 2011, Bankoff hired a number of former writers from AOL's technology blog "Engadget", including former editor-in-chief Joshua Topolsky, to build a new technology-oriented website. They had originally left AOL following a series of conflicts between Topolsky and Michael Arrington, author of "TechCrunch" (which AOL had recently acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability. Bankoff felt that a technology-oriented website would complement SB Nation due to their overlapping demographics. In November, the renamed Vox Media officially launched "The Verge", with Topolsky as