Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media Melissa Bell left "The Washington Post" to join Vox Media, in part because of the publishing platform. Additionally, the founders of Curbed, Eater, and "The Verge" said Chorus was a key reason for partnering with Vox Media. In 2018, Vox Media began to license Chorus as a software as a service (SaaS) business to other publishers, including Funny or Die and The Ringer. The "Chicago Sun-Times" signed on as the first traditional newspaper to launch on the platform in October 2018. In April 2016, Vox Media and NBCUniversal launched Concert as a "premium, brand-friendly ad network" to reach more than