Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Once films 2010. Once Films worked to fill the need for corporate, non-profit and advertising brand films in a rich, documentary film style. A small group of filmmakers with different talents, Once Films states that its mission is to “do projects we believe in” and be “fulfilled by helping those organizations we love find success.” The founders selected the name Once Films as a nod to “Once Upon a Time,” a subtle reminder that “all great stories begin with Once.” In early 2013, the company launched the documentary short “Bob the Baker,” the first film in what would become the company's. Once