Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Criticism of advertising media critic Jean Baudrillard is a renowned author. The Anti Advertising Agency works with parody and humour to raise awareness about advertising, and Commercial Alert campaigns for the protection of children, family values, community, environmental integrity and democracy. Media literacy organisations aim at training people, especially children, in the workings of the media and advertising in their programmes. In the US, for example, the Media Education Foundation produces and distributes documentary films and other educational resources. MediaWatch, a Canadian non-profit women's organization, works to educate consumers about how they can register their concerns with advertisers and regulators. The Canadian 'Media