Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Advertising campaign larger-sized bottles” (Suttle, R. 2016). In advertising various brands compete to overtake the perceptual mapping in a consumers mind. Everyday consumers view advertising and rank particular brands compared to their competitors. Individuals rank these specific brands in an order of what is most important to them. For example, a person may compare brands of cars based on how sporty they think they look, affordability, practicality and classiness. How one person perceives a brand is different to another but is largely left to the advertising campaign to manipulate and create the perception that they want you to envision as the consumer.