Mattel launch of a film division, Mattel Films, that will make movies based on the company’s toy brands. Robbie Brenner was appointed to head the divison, with the title "executive producer" and will report directly to the CEO. The revived division's first two projects are expect to be Barbie and Masters of the Universe films. Mattel Mattel, Inc. () is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels and Matchbox, Masters of the Universe, American Girl,
ITS launch vehicle test vehicles as well as actual Falcon 9 launch vehicles. Importantly, the "fully and rapidly reusable" aspect of the ITS launch vehicle and spacecraft design was the largest factor in the SpaceX analysis for bringing down the currently huge cost of transporting mass to space, in general, and to interplanetary destinations, in particular. While the transport system under development in 2016-2017 relied on a combination of several elements to make long-duration beyond Earth orbit (BEO) spaceflights possible by reducing the cost per ton delivered to Mars, the reusability aspect of the launch and spacecraft vehicles alone was expected by SpaceX