Carlo Ancelotti not fear that he would be sacked. But after this match, however, Chelsea's form began to improve. First with a 7–0 thrashing of Ipswich Town in the FA Cup at Stamford Bridge and then a 2–0 victory over Blackburn, followed by emphatic away wins against Bolton Wanderers and Sunderland, putting them in fourth position in the league, though still ten points behind leaders Manchester United. On 31 January 2011, Chelsea signed Liverpool striker Fernando Torres for a British record £50 million and Benfica defender David Luiz for £22 million. Chelsea lost 0–1 to Liverpool at Stamford Bridge but beat league
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from