Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox Media Vox Media Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City. The company was founded in July 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. The company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers. In September 2018, Comscore ranked Vox Media as the 30th-most popular media company among users from the United States. Vox Media owns seven editorial brands—"The Verge", "Vox",