Bourbon whiskey is strongly associated with the American South and with Kentucky in particular. As of 2014, distillers' wholesale market revenue for bourbon sold within the U.S. was about $2.7 billion, and bourbon made up about two-thirds of the $1.6 billion of U.S. exports of distilled spirits. Distilling was most likely brought to present-day Kentucky in the late 18th century by Scots, Scots-Irish, and other settlers (including English, Irish, Welsh, German, and French) who began to farm the area in earnest. The origin of bourbon as a distinct form of whiskey is not well documented. There are many conflicting legends and claims,
Paddy Whiskey order "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers. At the time of the sale, Paddy was the fourth largest selling Irish whiskey brand in the world, with sales of 200,000 9-litre cases per annum, across 28 countries worldwide. Paddy whiskey is distilled three times and matured in oak casks for up to seven years. Compared with other Irish whiskeys, Paddy has a comparatively low pot still content and a high malt content in its blend. Jim Murray, author of the Whiskey bible, has rated Paddy as "one