Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Once films 2010. Once Films worked to fill the need for corporate, non-profit and advertising brand films in a rich, documentary film style. A small group of filmmakers with different talents, Once Films states that its mission is to “do projects we believe in” and be “fulfilled by helping those organizations we love find success.” The founders selected the name Once Films as a nod to “Once Upon a Time,” a subtle reminder that “all great stories begin with Once.” In early 2013, the company launched the documentary short “Bob the Baker,” the first film in what would become the company's. Once