Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Honey Bunny in a single animated short; her appearances were limited solely to promotional and ancillary merchandising items. However, a female rabbit with Honey Bunny's yellow character design (who is unnamed in the cartoon but credited as Honey Bunny) makes a cameo appearance in the closing scene of the "Bugs Bunny's Thanksgiving Diet" (1978) animated television special. She also appeared in the 1989 video game "The Bugs Bunny Crazy Castle" and the 1991 video game "The Bugs Bunny Crazy Castle 2", as well as a 1990 pinball game, "Bugs Bunny's Birthday Ball". The most recent mention of Honey was in the book