Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Vidéoclick showed similar programmes to AB4, i.e., serials, series, and old films. There was no call-TV and no teleshopping. When call-TV and teleshopping was shown on AB4, La Quatre showed old series. To start with, the programmes shown on AB4, (including call-TV and teleshopping) were shown at the same time on La Quatre. Sometimes La Quatre showed the same programmes but delayed by a few days. La Quatre started showing pop videos in March 2007 until midday, and repeated these programmes in the evening. Currently, Vidéoclick shows short advertising films, humorous videos, short clips, films, which are also available on the