Vox populi Vox populi American television personality Steve Allen as the host of "The Tonight Show" further developed the "man on the street" interviews and audience-participation comedy breaks that have become commonplace on late-night TV. Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter – unrehearsed persons, not selected in any way. As such, journalists almost always refer to them as the abbreviated "vox pop". In U.S. broadcast journalism it is often referred to as a man on the street interview or MOTS. The results of such an interview are unpredictable at
Vox Media SB Nation, Eater, "Polygon", Curbed and "Recode"—and formerly, Racked. Vox Media's brands are built on Concert, a publisher-led market place for advertising, and Chorus, its proprietary content management system. The company's lines of business include the publishing platform Chorus, Concert, Vox Creative, Vox Entertainment, and the Vox Media Podcast Network. Vox Media was founded in 2005 as SportsBlogs, Inc., the parent company of the sports blog network SB Nation, by political strategist Jerome Armstrong, freelance writer Tyler Bleszinski, and Markos Moulitsas (creator of Daily Kos). The site was a spin-off and expansion of Tyler Bleszinski's Oakland Athletics blog "Athletics Nation",