Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle and liquid oxygen oxidizer. Both propellants will be fully in the gas phase before entering the Raptor combustion chamber. Both stages will utilize a bleed-off of the high-pressure gas for autogenous pressurization of the propellant tanks, eliminating the problematic high-pressure helium pressurization system used in the Falcon 9 launch vehicle. The self-pressurization gas system is a critical part of SpaceX strategy to reduce launch vehicle fluids from five in their legacy Falcon 9 vehicle family to just two, eliminating not only the helium tank pressurant but all hypergolic propellants as well as nitrogen for cold-gas reaction-control thrusters. The overall launch