Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Udara Palliyaguruge full-length films: "Super Six" in 2012 and "Banana Republic" (to be released in 2014). As managing director of Aristo Films, Udara has produced over 180 TV commercials (brands), 400 TV commercials (non-brands, 40 documentaries and profiles, and 2 Sinhala feature films. He is currently working as CEO of Guththila Strategic Solutions (Pvt) Ltd. He is a marketing lecturer and marketing strategist and Creative Director with more than 12 years advertising experience. Udara has also widened his knowledge in various aspects of audio-visual communications by following specialised training programmes overseas: Udara has participated in numerous international advertising and communications programmes and