Fernando Torres January 2011. On 27 January 2011, Torres was the subject of a £40 million bid from Chelsea, which was rejected by Liverpool. He subsequently handed in an official transfer request to Liverpool the next day, which was rejected. Torres completed his move to Chelsea on a five-and-a-half-year contract on 31 January 2011 for an undisclosed fee reported to be £50 million, which set a new record for a British transfer and made him the sixth most expensive footballer in history. He made his Chelsea debut on 6 February 2011 in a 1–0 home defeat to former club Liverpool. On 23
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from