History of evolutionary thought theory were particularly controversial, spawning the neutralist-selectionist debate over the relative importance of mutation, drift and selection, which continued into the 1980s without a clear resolution. In the mid-1960s, George C. Williams strongly critiqued explanations of adaptations worded in terms of "survival of the species" (group selection arguments). Such explanations were largely replaced by a gene-centered view of evolution, epitomized by the kin selection arguments of W. D. Hamilton, George R. Price and John Maynard Smith. This viewpoint would be summarized and popularized in the influential 1976 book "The Selfish Gene" by Richard Dawkins. Models of the period seemed to
The Selfish Gene to behave selflessly with each other. A lineage is expected to evolve to maximise its inclusive fitness—the number of copies of its genes passed on globally (rather than by a particular individual). As a result, populations will tend towards an evolutionarily stable strategy. The book also coins the term "meme" for a unit of human cultural evolution analogous to the gene, suggesting that such "selfish" replication may also model human culture, in a different sense. Memetics has become the subject of many studies since the publication of the book. In raising awareness of Hamilton's ideas, as well as making its