The Imitation Game Entrants who solved the puzzle could mail in their results for a chance to win a trip for two to London and a tour of Bletchley Park. TWC launched a print and online campaign on 2 January 2015 featuring testimonials from leaders in the fields of technology, military, academia, and LGBTQ groups (all influenced by Turing's life and accomplishments) to promote the film and Turing's legacy. Yahoo! CEO Marissa Mayer, Netflix CEO Reed Hastings, Google Executive Chairman Eric Schmidt, Twitter CEO Dick Costolo, PayPal co-founder Max Levchin, YouTube CEO Susan Wojcicki, and Wikipedia's Jimmy Wales all gave tribute quotes. There
Helle Thorning-Schmidt Helle Thorning-Schmidt Helle Thorning-Schmidt (; born 14 December 1966) is a retired Danish politician who served as the 26th Prime Minister of Denmark from 2011 to 2015, and Leader of the Social Democrats from 2005 to 2015. She is the first woman to hold each post. Following defeat in 2015, she announced that she would step down as both Danish Prime Minister and Social Democratic party leader. Ending her political career in April 2016, she is the chief executive of the NGO, Save the Children. Thorning-Schmidt served as a Member of the European Parliament for Denmark from 1999 to 2004