Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
ITS launch vehicle to the vehicle components as the "interplanetary booster", the "interplanetary spaceship", and the "tanker". In mid-September 2016, Musk noted that the Mars Colonial Transporter name would not continue, as the system would be able to "go well beyond Mars", and that a new name would be needed. The name selected was Interplanetary Transport System (ITS) SpaceX CEO Musk unveiled details of the space mission architecture, launch vehicle, spacecraft, and Raptor engines that power the vehicles at the 67th International Astronautical Congress on September 27, 2016. The first firing of a Raptor engine occurred on a test stand in September 2016