2010–11 Liverpool F.C. season and the resurgence saw Liverpool rise up to fifth in May. Despite their resurgence Liverpool eventually finished sixth in the Premier League, having failed to qualify for the Europa League. The season also saw Liverpool's record purchase and departure, as Fernando Torres left for Chelsea, being replaced by Newcastle United's target man Andy Carroll. Liverpool received £50 million for Torres, and paid £35 million for Carroll's services. Both transfers occurred during a busy transfer deadline day on 31 January, where Liverpool also broke its previous transfer record, paying £22.5 million for Luis Suárez. During the season, Jon Flanagan and Jonjo
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from