Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
The KLF films was used in the 1989 music video for "Kylie Said To Jason" and the 1991 music videos for "3 a.m. Eternal" and "Justified & Ancient". The films "The White Room" and "Waiting" were produced by Bill Butt. The KLF films The KLF released three long form videos during their career - Waiting, The Rites of Mu, and The Stadium House Trilogy. They also worked on an ambitious road movie - The White Room - which was never released (although bootleg copies are in circulation). The soundtrack of "The White Room" was remodelled and reworked in 1991 to create the album