Bombay duck Bombay duck The Bombay duck or bummalo ("Harpadon nehereus"), is a lizardfish. Adults may reach a maximum length of 40 cm, but the usual size is around 25 cm. The origin of the term "Bombay duck" is uncertain. One popular etymology relates to railways. When the rail links started on the Indian subcontinent, people from eastern Bengal were made aware of the great availability of the locally prized fish on India's western coasts and began importing them by the railways. Since the smell of the dried fish was overpowering, its transportation was later consigned to the mail train; the Bombay
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture