Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Reiss (brand) Reiss (brand) Reiss () is a UK-based fashion brand and retail store chain owned and run by the founder, David Reiss. The brand produces men's and women's clothing. It has 160 stores in 15 countries. Reiss was founded in 1971, and its first store in London's Bishopsgate sold men's suits. It did not move into women's clothes until 2000. The Reiss flagship store and headquarters in London, designed by Squire and Partners, has won several awards including the RIBA Award, the BCO Award and the Civic Trust Award. The brand was named Fashion Retailer of the Year in 2003 at