F. W. Woolworth Company F. W. Woolworth Company The F. W. Woolworth Company (often referred to as Woolworth's or Woolworth) was a retail company and one of the original pioneers of the five-and-dime store. It was arguably the most successful American and international five-and-dime business, setting trends and creating the modern retail model that stores follow worldwide today. The first Woolworth store was opened by Frank Winfield Woolworth on February 22, 1878, as "Woolworth's Great Five Cent Store" in Utica, New York. Though it initially appeared to be successful, the store soon failed. When Woolworth searched for a new location, a friend suggested Lancaster,
Charles Sumner Woolworth location with a low rental price. He decided to take a chance to rent a space which was larger than needed, and planned to block off the unused portion of the space. This became a Woolworth brothers' pattern going forward, so they could expand the merchandise sales area without the need to move their location. The Scranton store was the first to formally be called a 5 & 10¢ store, opening on November 6, 1880, with the banner over the door which read, "5¢ & 10¢ Woolworth Bro's Store". Scranton was a huge success. Thus began the era of the