Vox populi should be of various ages, sexes, classes and communities so that the diverse views and reactions of the general people will be known. Generally, the vox pop question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue; e.g., a question can be asked to a group of students about the quality of their
Vox (website) technology company that produces media" rather than its inverse, associated with "Old Media". From his new position, Klein worked towards the establishing of "Vox", including hiring new journalists for the site. Klein expected to "improve the technology of news" and build an online platform better equipped for making news understandable. The new site's 20-person staff was chosen for their expertise in topic areas and included "Slate" Matthew Yglesias, Melissa Bell, and Klein's colleagues from "The Washington Post". "Vox" was launched on April 6, 2014. Klein serves as "Vox"s editor-in-chief. His opening editorial essay, "How politics makes us stupid", explained his