Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Innisfree (brand) In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store only months after launching it in Taiwan, aiming to make Innisfree its biggest South Korean skincare and cosmetics brand. On December 5, 2014, Innisfree opened its first store in Malaysia. In its 15th year, the brand was launched in Thailand and Innisfree opened its largest flagship store at Hongyi Square in Shanghai, China with over 108 stores in the country by the end of the year. The first store in Vietnam was opened in November 2016, and in 2017,