Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Targeted advertising ad should be positioned in order to achieve maximum profits. This requires an understanding of how customers' minds work (see also neuromarketing) so as to determine the best channel by which to communicate. Types of targeting include, but are not limited to advertising based on demographics, psychographics, behavioural variables and contextual targeting. Behavioral advertising is the most common form of targeting used online. Internet cookies are sent back and forth between an internet server and the browser, that allows a user to be identified or to track their progressions. Cookies provide detail on what pages a consumer visits, the amount