F. W. Woolworth Company F. W. Woolworth Company The F. W. Woolworth Company (often referred to as Woolworth's or Woolworth) was a retail company and one of the original pioneers of the five-and-dime store. It was arguably the most successful American and international five-and-dime business, setting trends and creating the modern retail model that stores follow worldwide today. The first Woolworth store was opened by Frank Winfield Woolworth on February 22, 1878, as "Woolworth's Great Five Cent Store" in Utica, New York. Though it initially appeared to be successful, the store soon failed. When Woolworth searched for a new location, a friend suggested Lancaster,
Frank Winfield Woolworth how it was brought about, it is clear that this concept would become the most profound key to Woolworth's success and would change his life and retailing as well. Woolworth borrowed $300 and opened a five-cent store in Utica, New York, on February 22, 1878. It failed within weeks. Woolworth opened his second store in April 1879, in Lancaster, Pennsylvania, where he expanded the concept to include merchandise priced at ten cents. In 1911, the F.W. Woolworth Company was incorporated with 586 stores. In 1913, Woolworth built the Woolworth Building in New York City at a cost of $130.5 million