2010–11 Liverpool F.C. season game. This meant the side moved into the top half of the table. On 31 January came Dalglish's first signings for the club since taking charge for the second time; Luis Suárez and Andy Carroll joined Liverpool for £22 million and a club record £35 million respectively. Torres left Liverpool for Chelsea for £50 million the same day, following a transfer request and a couple of intense days for the club as they had a bid turned down for Carroll before they sealed the transfer. Torres move was regarded with contempt by Liverpool supporters, some of whom burned their replica
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from