F. W. Woolworth Company Co. had the first five-and-dime stores, which sold discounted general merchandise at fixed prices, usually five or ten cents, undercutting the prices of other local merchants. Woolworth, as the stores popularly became known, was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk. Earlier retailers had kept all merchandise behind a counter and customers presented the clerk with a list of items they wished to buy. After working in Augsbury and Moore dry goods store in Watertown, New York, Frank Winfield Woolworth obtained credit
Frank Winfield Woolworth finished his schooling at the age of sixteen, yet with only basic knowledge and no experience he was unfit to begin working in any legitimate store. Undeterred, he applied to many shops in the area, every time receiving a resounding "No." Woolworth attended a business college for two terms in Watertown, New York, after having received a loan from his mother. In 1873, Woolworth worked as a stock boy in a general store called Augsbury & Moore's Drygoods in Watertown. His first experiences at Augsbury & Moore's would serve as the starting point to his own business venture and innovations.