Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
Kimberlite Diamond (brand) and retailer of the 2010 Shanghai Expo. In 2014, Kimberlite Diamond founds China's first youth diamond fashion brand - KELLAN diamonds, and opens its first flagship store in Shanghai on September 19. As of 2016, the distribution network and branches in mainland China, Hong Kong, Canada and Belgium amount up to nearly 600 franchise stores, covering 30 provinces and cities in China and the brand is China's largest diamond retailer. In May, 2018, Kimberlite Diamond unveiled its new Shanghai flagship at the iconic landmark heritage Bund No.3. On July, 06 2018, Kimberlite Diamond launched its first boutique in Vancouver, Canada