Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Deutscher Fernsehfunk in the form of "commercial" magazine programmes – had appeared on GDR television from 1959. However, in a command economy, there was little or no competition between brands, so advertising was limited to informing viewers what products were available. By 1975, the advertising magazines gave up the pretence of being western-style commercial programmes and converted to being "shoppers guides", listing availability and prices of goods. With the end of the Communist system, spot advertising was introduced to DFF in order to better cover the system's cost. The French advertising agency "Information et Publicité" was engaged to produce and sell commercials