Lotus Elan F1 supercar, reportedly said that his only disappointment with the McLaren F1 was that he could not give it the perfect steering of the Lotus Elan. In 2004, "Sports Car International" named the Elan number six on the list of Top Sports Cars of the 1960s. The original version of the car was designed by Ron Hickman who also designed the first Lotus Europa as part of Lotus' GT40 project bid and made his fortune having designed the Black & Decker Workmate. Because of its successful design and rigorous attention to cost control on the body, chassis, engine and the
Lotus Elan assembly would be undertaken willingly. When complete the owner would take the car to a Lotus dealer who, after checking that the assembly had been performed correctly, initiated the warranty period. This feature of Elan purchase was quite heavily promoted by Lotus, with print advertisements showing how simple and rewarding it was to complete the construction. 'The Motor' magazine regularly printed prices for all UK cars. A partial extract from its pages provides comparative pricing for several sports cars of the Elan S1 period. The table also shows that the Elite was significantly more expensive than the Elan: 1960s/70s Elans