Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
English in the Netherlands Dutch subtitles. English language children's programmes, however, are usually dubbed. Dubbed commercials, films and TV programmes (apart from animations and cartoons) have often come to be disliked by the Dutch public. People very much prefer these to be broadcast with subtitles, or even with no form of translation whatsoever. Apart from this, there are a few television stations broadcasting in English, targeting the English speaking community of the Netherlands, such as AF-TV, or dedicating large portions of airtime to programming in English, such as RTV7 and Amsterdam local TV channel Salto 1. (See also: Television in the Netherlands) Dunglish (called