Frank Winfield Woolworth New York, to John Hubbell Woolworth (1821–1907) and Fanny Woolworth (née McBrier; 1832–1878), and had a brother, entrepreneur Charles Sumner Woolworth (1856–1947). His parents, John and Fanny Woolworth, were devout Methodists and sympathetic to the Northern side during the Civil War – they raised their two sons, Frank Winfield and Charles Sumner, accordingly. At the age of four, Woolworth told his parents that one day he would become one of the peddlers that sometimes came calling; he and Charles would play "store"; Frank would set up merchandise to be sold to his brother. As was common at the time, Woolworth
Charles Sumner Woolworth location with a low rental price. He decided to take a chance to rent a space which was larger than needed, and planned to block off the unused portion of the space. This became a Woolworth brothers' pattern going forward, so they could expand the merchandise sales area without the need to move their location. The Scranton store was the first to formally be called a 5 & 10¢ store, opening on November 6, 1880, with the banner over the door which read, "5¢ & 10¢ Woolworth Bro's Store". Scranton was a huge success. Thus began the era of the