Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle to the vehicle components as the "interplanetary booster", the "interplanetary spaceship", and the "tanker". In mid-September 2016, Musk noted that the Mars Colonial Transporter name would not continue, as the system would be able to "go well beyond Mars", and that a new name would be needed. The name selected was Interplanetary Transport System (ITS) SpaceX CEO Musk unveiled details of the space mission architecture, launch vehicle, spacecraft, and Raptor engines that power the vehicles at the 67th International Astronautical Congress on September 27, 2016. The first firing of a Raptor engine occurred on a test stand in September 2016