Barbie Shanghai Barbie Shanghai Barbie Shanghai was the first Mattel Barbie flagship store in the world. Located in Shanghai, China, this store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products. It ceased activities in March 2011. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings. Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion
Apple Store dealerships, and the new relationship with CompUSA to build "stores within a store". Jobs did a study for stand alone "store within a store" for 34 sites in Japan. These sites were designed by Eight Inc. who was designing the Apple MacWorld and product launch events with Apple. CompUSA was one of the few retailers that kept its Apple contract by agreeing to adopt Apple's "store within a store" concept designed by Eight Inc. This required that approximately 15% of each CompUSA store would be set aside for Mac hardware and software (including non-Apple products) and would play host to