Portuguese colonization of the Americas now reported to the Governor-General of Brazil. The new system was implemented so that Portuguese America could be managed correctly and provide a steady and wealthy income for the Portuguese Empire. The capital of the new governorate established its capital at São Salvador and the first Jesuits arrived the same year. With permanent settlement came the establishment of the sugar cane industry and its intensive labor demands which were met with Native and later African slaves. From 1565 through 1567, Mem de Sá, the third Governor General of Brazil, successfully destroyed a ten-year-old French colony called France Antarctique, at Guanabara
The South is My Country "natural differences", such as the region's climate, and that although these might create an "identity" for the region, the people and their culture are not much different from the rest of the country. Others claim there are cultural differences, such as in religion, literature, food, clothing, dances, music, etc. Some go as far as to say that Brazilians identify first with their home state, and only then as Brazilians. On the other hand, it is argued that it's impossible to identify each state's identity due to a shared "Brazilian" culture, which includes the Portuguese language, sport preferences, etc. The South