Tennessee whiskey the perceived marketing value of the distinction, Tennessee whiskey and bourbon have almost identical requirements, and most Tennessee whiskeys meet the criteria for bourbon. Tennessee whiskey is one of the top ten exports of Tennessee. According to the Distilled Spirits Council of the United States, as of 2013, the U.S. market for bourbon and Tennessee whiskey reached $2.4 billion, and exports of bourbon and Tennessee whiskey grew to exceed $1 billion. There are two major producers of Tennessee whiskey, Jack Daniel's based in Lynchburg (owned by the Louisville, Kentucky-based Brown-Forman) and George Dickel based in Cascade Hollow near Tullahoma (owned
Canadian whisky more rye is required if it were added to a mash bill alongside the more readily distilled corn. The base whiskies are distilled to 180 to 190 proof which results in few congener by-products (such as fusel alcohol, aldehydes, esters, etc.) and creates a lighter taste. By comparison, an American whisky distilled any higher than 160 proof is labelled as "light whiskey". The flavouring whiskies are distilled to a lower proof so that they retain more of the grain's flavour. The relative lightness created by the use of base whiskies makes Canadian whisky useful for mixing into cocktails and highballs.