Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Vidéoclick showed similar programmes to AB4, i.e., serials, series, and old films. There was no call-TV and no teleshopping. When call-TV and teleshopping was shown on AB4, La Quatre showed old series. To start with, the programmes shown on AB4, (including call-TV and teleshopping) were shown at the same time on La Quatre. Sometimes La Quatre showed the same programmes but delayed by a few days. La Quatre started showing pop videos in March 2007 until midday, and repeated these programmes in the evening. Currently, Vidéoclick shows short advertising films, humorous videos, short clips, films, which are also available on the