Bugs Bunny that another proposed name for the character was "Happy Rabbit." In the actual cartoons and publicity, however, the name "Happy" only seems to have been used in reference to Bugs Hardaway. In "Hare-um Scare-um", a newspaper headline reads, "Happy Hardaway." Animation historian David Gerstein disputes that "Happy Rabbit" was ever used as an official name, believing that the only usage of the term was from Mel Blanc himself in humorous and fanciful tales he told about the character's development in the 1970s and 1980s; the name "Bugs Bunny" was used as early as August 1939, in the Motion Picture Herald,
The Looney Looney Looney Bugs Bunny Movie Sam agrees to this and, as a Roman guard captain, an Arab, and in his usual cowboy guise, attempts to kill Bugs. His attempts are unsuccessful, but when Satan keeps offering him one more chance, Sam refuses, stating Satan should get the rabbit himself and decides to stay. Bugs Bunny explains about cops and robbers, as well as gangster films. In Act 2, there are three cartoons dedicated to the gangster character, Rocky. Immediately after becoming a police detective (with the codename "Elegant Mess"), Bugs is captured by Rocky and his gang, who try to drown him. Bugs promptly escapes