Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
ITS launch vehicle existing SpaceX launch vehicles and passenger/cargo spacecraft. The launch vehicle was initially mentioned in public discussions by Elon Musk in 2012 as part of SpaceX description of its overall Mars system architecture, then known as the "Mars Colonial Transporter" (MCT). MCT was SpaceX's name for its privately funded development project to design and build a spaceflight system of reusable rocket engines, launch vehicles and space capsules to eventually transport humans to Mars and return them to Earth. As early as 2007 however, Musk had stated a personal goal of eventually enabling human exploration and settlement of Mars. Bits of additional