Mattel Inc v 3894207 Canada Inc Mattel Inc v 3894207 Canada Inc Mattel Inc v 3894207 Canada Inc is a leading decision of the Supreme Court of Canada on the infringement of famous trade-mark names. The Court found that Mattel Inc. could not enforce the use of their trade-marked name "BARBIE" against a restaurant named "Barbie's". Barbie’s restaurant, a Montreal chain of "bar-and-grill" type restaurants catering primarily to adults, applied to register the trade-mark "Barbie’s" and an associated design with respect to "restaurant services, take-out services, catering and banquet services." Mattel Inc. owns the "Barbie" trade-mark, and has a worldwide reputation for Barbie dolls and accessories
ITS launch vehicle test vehicles as well as actual Falcon 9 launch vehicles. Importantly, the "fully and rapidly reusable" aspect of the ITS launch vehicle and spacecraft design was the largest factor in the SpaceX analysis for bringing down the currently huge cost of transporting mass to space, in general, and to interplanetary destinations, in particular. While the transport system under development in 2016-2017 relied on a combination of several elements to make long-duration beyond Earth orbit (BEO) spaceflights possible by reducing the cost per ton delivered to Mars, the reusability aspect of the launch and spacecraft vehicles alone was expected by SpaceX