Mattel fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a "Descendants" license. DCP also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would
Disney Store Glendale, California. Regular stores were expected to add a Disney Baby section. In November 2013, Disney's Soda Fountain and Studio Store replaced DeWar with Ghirardelli operating the soda fountain half of the shop. In January 2012, Disney Stores indicated that the company would open 25 to 40 locations in China over the next three years, with the first store originally scheduled for the fourth quarter of 2012. On October 25, 2013, Disney announced that the first Disney Store in Shanghai, China would open in 2015. On May 20, 2015, this Chinese flagship Disney Store opened. On September 21, 2012, Disney