Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
On the Street Where You Live (TV series) and the media, with newspapers in cities such as Galway and Limerick advertising the episode in which their street was featured. On the Street Where You Live (TV series) On the Street Where You Live is 2 series six-part documentary television series broadcast on RTÉ One in Ireland. Examined a different street each episode, the stories are told through local characters who have witnessed great changes come about on the streets of their home city throughout their lifetime. Some footage from the programmes is available to view online at RTÉ.ie. The series was originally aired in January – February 2009