Mattel, Inc. v. MCA Records, Inc. might be called Speech-Zilla meets Trademark Kong. Mattel has since released a promotional music video of the song (with modified lyrics) on the official Barbie web site in 2009, as part of a marketing strategy brought in to revive sales. Mattel, Inc. v. MCA Records, Inc. Mattel v. MCA Records, 296 F.3d 894 (9th Cir. 2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 Aqua song, "Barbie Girl". The case was ultimately dismissed. On December 5th 2000, Mattel sued MCA Records, the recording company of Aqua, saying the song violated the Barbie trademark
Who What Wear the latest fashion news. In August 2009, the company published its first fashion book, "Who What Wear: Celebrity and Runway Style For Real Life". In March 2011, they published their second book, "What to Wear, Where". In 2012, the two founders launched Clique Media Group (now Clique Brands), a media and marketing company, and Who What Wear became the group's first media brand. In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line. In 2017, the company held its first live fashion show, as part of New York Fashion Week,