Modern synthesis (20th century) a gene-centred view of evolution following Hamilton's concepts, disputing the idea of evolutionary progress, and attacking the then widespread theory of group selection. Williams argued that natural selection worked by changing the frequency of alleles, and could not work at the level of groups. Gene-centred evolution was popularised by Richard Dawkins in his 1976 book "The Selfish Gene" and developed in his more technical writings. In 1975, E. O. Wilson published his controversial book "", the subtitle alluding to the modern synthesis as he attempted to bring the study of animal society into the evolutionary fold. This appeared radically new,
Richard Dawkins: How a Scientist Changed the Way We Think Ridley. () The reviews of the book have been mixed, but the controversial title phrase, "How a Scientist Changed the Way We Think" has been explained by considering Dawkins to have worked as an influential educator and concise author, of "The Selfish Gene", who promoted the key ideas of others about evolutionary biology, also including some controversial ideas which are not as widely accepted. As the author of a popular science book, Dawkins had popularized ideas by George Williams about group selection, William Hamilton on the theory of kin selection in evolution, biologist/geneticist John Maynard Smith on evolutionarily stable strategies,