Sociocultural evolution justify new policies such as eugenics. Most 19th-century and some 20th-century approaches aimed to provide models for the evolution of humankind as a single entity. However, most 20th-century approaches, such as multilineal evolution, focused on changes specific to individual societies. Moreover, they rejected directional change (i.e. orthogenetic, teleological or progressive change). Most archaeologists work within the framework of multilineal evolution. Other contemporary approaches to social change include neoevolutionism, sociobiology, dual inheritance theory, modernisation theory and postindustrial theory. In his seminal 1976 book "The Selfish Gene", Richard Dawkins wrote that "there are some examples of cultural evolution in birds and monkeys,
The Evolution of Beauty The Evolution of Beauty The Evolution of Beauty: How Darwin's Forgotten Theory of Mate Choice Shapes the Animal World—and Us is a 2017 book by the ornithologist and evolutionary biologist Richard O. Prum about the power of aesthetic mate choice arguing it to be an important independent agent in evolution. Prum indicates that while Charles Darwin made this argument in "The Descent of Man" published in 1871, the concept was sidelined and forgotten, and the notion of natural selection being the sole driver of evolution took over. As an ornithologist, Prum describes many examples in avian evolution where aesthetics are