Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
The Bugs Bunny Crazy Castle of the film, Kemco decided to use Bugs Bunny, due to him and Roger Rabbit both being rabbits, making it easier for Kemco to modify the "Roger Rabbit" game and release it outside Japan as "The Bugs Bunny Crazy Castle". For the Game Boy version, Kemco's license to develop and/or publish video games based on "Who Framed Roger Rabbit" became outdated; however, they still had the license to create Disney-based video games, which they used to create "Mickey Mouse" for Game Boy. An early beta version of the game shows the working title as "Bugs Bunny Fun House". "The Bugs