Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Framework Programmes for Research and Technological Development programmes is an obligation under the Amsterdam Treaty, which includes a chapter on research and technological development. The programmes are defined by Commission civil servants that are aided by various official advisory group and lobby groups. E.g. to advise the European Commission on the overall strategy to be followed in carrying out the Information and Communication Technology thematic priority, the Information Society Technologies Advisory Group (ISTAG) was set up. The framework programmes up until Framework Programme 6 (FP6) covered five-year periods, but from Framework Programme 7 (FP7) on, programmes run for seven years. The Framework Programmes, and their budgets in