Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
For the Term of His Natural Life the Term of His Natural Life" was adapted for the stage by Charles MacMahon prior to 1903, with which the Majeroni dramatic company toured New Zealand and some States of Australia in 1903 and 1904, starring George Majeroni as Dawes, and Mario Majeroni as Rae. MacMahon also used the novel as the basis for one of the first full-length motion picture films, produced in Australia in 1908 (22 minutes).There was another version in 1911, "The Life of Rufus Dawes", based on Alfred Dampier's popular stage adaptation of the novel. The best-known film version came in 1927, featuring silent screen stars