Distilled Spirits Council of the United States States, most notably in the creation of the American Whiskey Trail and the reconstruction of the distillery built by George Washington near his home at Mount Vernon. Since 2000, DISCUS member companies and wholesalers have contributed more than $2.1 million to rebuild the distillery, which was one of the largest whiskey distilling operations in early America. Washington's Mount Vernon distillery marks the beginning of the organization's American Whiskey Trail, a DISCUS program promoting the cultural heritage and history of spirits in America. Launched in 2004, the trail features operating distilleries and historic sites in five states. Distilled Spirits Council of
Canadian Club V, George VI, and Elizabeth II. Hiram Walker & Sons is the only North American distiller to have been granted a royal warrant. The Walker distillery remains in production in Windsor. Canadian Club is now part of the Jim Beam portfolio. It is its number four–selling alcoholic product, behind Jim Beam bourbon whiskey, Sauza Tequila, and DeKuyper cordials. In 1967, Hiram Walker & Sons launched their "Hide A Case" advertising campaign that involved enticing drinkers to seek out cases of Canadian Club that had been hidden at exotic locations throughout the world. These included Mount Kilimanjaro, Angel Falls, Mount St.