Advertising sets are offered for sale of television programs; fewer people watch the shows on TV. However, the fact that these sets are sold, means the company will receive additional profits from these sets. To counter this effect, a variety of strategies have been employed. Many advertisers have opted for product placement on TV shows like Survivor. Other strategies include integrating advertising with internet-connected EPGs, advertising on companion devices (like smartphones and tablets) during the show, and creating TV apps. Additionally, some like brands have opted for social television sponsorship. The emerging technology of drone displays has recently been used for
Advertising to children salt food, such as processed, unhealthy foods. False advertising in the food industry is very apparent; some say junk food is "nourishing and healthy food", which we now accept as an inaccuracy and misleading. Thus, children's behavior in choosing foods and their opinions on different food brands are influenced heavily by TV advertising with animated characters, bright colors, endorsers, and manipulative slogans. In addition, marketing itself targets emotions, not intellect, and makes it easier for children to be enticed by the brands that are advertised. Advertisements hope children will choose the product through what is on the package or because