Mattel, Inc. v. MCA Records, Inc. their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink", a trademarked color owned by Mattel. MCA contested Mattel's claims and countersued for defamation after Mattel had likened MCA to a bank robber. The lawsuit filed by Mattel was dismissed by the lower courts, and this dismissal was upheld. Mattel requested review by the Supreme Court of the United States, but its petition for certiorari was denied. In 2002, Judge Alex Kozinski ruled the song was protected as a parody under the trademark doctrine of nominative use and the First Amendment to the United
Gap Inc. SoHo, New York City, closed in April. In September 2018, Gap Inc began publicizing Hill City, a men's athletic apparel brand that launched in October 2018. Gap Inc. owns a trademark to its name, "Gap". The Gap's original trademark was a service mark for "retail clothing store services". The application was filed with the United States Patent and Trademark Office on February 29, 1972, by The Gap Stores; registration was granted on October 10, 1972. The first use of the trademark was on August 23, 1969, and expanded to commercial usage on October 17, 1969. A second application was filed