Mattel Inc v 3894207 Canada Inc the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion. The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names. The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration. Binnie held that
Schurman Retail Group America with brands including Papyrus, NIQUEA.D, Paper Destiny, and Carlton Cards. Schurman Retail Group also operates around 400 Clintons stores in the U.K. Papyrus is the Schurman Retail Group's flagship brand. It also operates as a retail shop with over 450 stores in the United States. It sells a variety of products including greeting cards, gift wrap, stationery, note cards, journals, customized invitations, and other gift and paper products. The first Papyrus retail store was opened in 1973 in Berkeley, California. Papyrus-branded products feature a pink hummingbird logo. In 2009, the Schurman Retail Group purchased over 300 American Greetings retail