Bugs Bunny been a pitchman for companies including Kool-Aid and Nike. His Nike commercials with Michael Jordan as "Hare Jordan" for the Air Jordan VII and VIII became precursors to "Space Jam". As a result, he has spent time as an honorary member of Jordan Brand, including having Jordan's Jumpman logo done in his image. In 2015, as part of the 30th anniversary of Jordan Brand, Nike released a mid-top Bugs Bunny version of the Air Jordan I, named the "Air Jordan Mid 1 Hare", along with a women's equivalent inspired by Lola Bunny called the "Air Jordan Mid 1 Lola", along
Bugs Bunny as the "Rabbit Season/Duck Season" trilogy and are famous for originating the "historic" rivalry between Bugs and Daffy Duck. Jones' classic "What's Opera, Doc?" (1957), casts Bugs and Elmer Fudd in a parody of Richard Wagner's "Der Ring des Nibelungen". It was deemed "culturally significant" by the United States Library of Congress and selected for preservation in the National Film Registry in 1992, becoming the first cartoon short to receive this honor. In the fall of 1960, ABC debuted the prime-time television program "The Bugs Bunny Show". This show packaged many of the post-1948 Warners cartoons with newly animated wraparounds.