Frank Winfield Woolworth Frank Winfield Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur and the founder of F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores) or dimestores, which featured a low-priced selection of merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk. Frank Woolworth was born in Rodman,
F. W. Woolworth Company Woolworths store and a 2012 Foot Locker store to celebrate the said event. Current In 2015, a group of retro activists, including Victor Corporation of America, launched an online retailer using the F.W. Woolworth name in an effort of making a retail comeback. The online retailer features brands including Victor Talking Machine Co., Parisi Studios, Bite Size, Author Court, and Case Escape. It carries products including clothing, electronics, gifts, vegan products, lifestyle, home, and furniture. According to Victor Corporation of America's LinkedIn page, they are currently the parent company of F. W. Woolworth Co. It now has its U.S. online