Mattel launch of a film division, Mattel Films, that will make movies based on the company’s toy brands. Robbie Brenner was appointed to head the divison, with the title "executive producer" and will report directly to the CEO. The revived division's first two projects are expect to be Barbie and Masters of the Universe films. Mattel Mattel, Inc. () is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels and Matchbox, Masters of the Universe, American Girl,
FAO Schwarz FAO Schwarz FAO Schwarz is an American toy store. The company is known for its unique high-end toys, life-sized stuffed animals, dolls, and games. The second flagship store in its history was located on Fifth Avenue in New York City. It was a popular tourist destination and gained iconic status for its floor piano and cameos in major motion pictures. FAO Schwarz was later acquired by Toys "R" Us, which closed the Fifth Avenue flagship location in 2015. ThreeSixty Group, Inc. acquired FAO Schwarz from Toys ‘R’ Us, Inc. for an undisclosed amount in October 2016. The brand formally re-launched