Advertising in video games consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie. Thus billboards, storefronts, posters, apparel, vehicles, weapons, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement. Examples include billboards advertising for (and product placement of) Bawls energy drink in "", and billboards for Adidas sportswear in "FIFA International Soccer". The principal advantage of product placement in in-games advertising is visibility and notoriety. For advertisers
Black Diamonds (racial term) that, gradually over the course of the subsequent decades, brought a new black middle class into being. Many blacks who have benefitted from the affirmative action programmes have become involved in South Africa’s lucrative gold and diamond mining industries, a fact which contributed to the development of the term Black Diamonds. The term Black Diamonds is used in a derogatory way because people who are referred to as Black Diamonds are viewed by others as "gauche" nouveau riche/new money and showing poor taste by dressing in a gaudy way, wearing clothes and accessories with conspicuous name-brands (like Gucci or Prada),