Fernando Torres April 2011, Torres scored his first goal for Chelsea against West Ham United in a 3–0 victory, which ended a run of 903 minutes of football without a goal. This was his only goal for Chelsea in the 2010–11 season, having made 18 appearances for his new club. Torres got the 2011–12 season underway in Chelsea's 0–0 draw away against Stoke City on 14 August 2011, in which his "link-up play was sharp, plus he was willing to make intelligent runs into space to receive the ball". He scored his second goal at Chelsea, and his first of the season,
Ethnicity and football this league to achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from