F. W. Woolworth Company Co. had the first five-and-dime stores, which sold discounted general merchandise at fixed prices, usually five or ten cents, undercutting the prices of other local merchants. Woolworth, as the stores popularly became known, was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk. Earlier retailers had kept all merchandise behind a counter and customers presented the clerk with a list of items they wished to buy. After working in Augsbury and Moore dry goods store in Watertown, New York, Frank Winfield Woolworth obtained credit
F. W. Woolworth Company in the U.S. and changed its corporate name to Venator. In 1999, Venator moved out of the Woolworth Building in New York City to offices on 34th Street. On October 20, 2001, the company changed names again; this time, it took the name of its top retail performer and became Foot Locker, Inc., which Woolworth started in 1974. All corporate history of Woolworth is included in the history of Foot Locker, Inc., resulting in the company in 2012 observing the F. W. Woolworth Company's centennial of joining the New York Stock Exchange. The 2012 annual report cover used a 1912