Group selection accustomed to group selection thinking that he did not realize his views "contravened orthodox Darwinian theory". The ethologist Niko Tinbergen praised Lorenz for his interest in the survival value of behavior, and naturalists enjoyed Lorenz's writings for the same reason. In 1962, group selection was used as a popular explanation for adaptation by the zoologist V. C. Wynne-Edwards. In 1976, Richard Dawkins wrote a well-known book on the importance of evolution at the level of the gene or the individual, "The Selfish Gene". From the mid 1960s, evolutionary biologists argued that natural selection acted primarily at the level of the
The Selfish Genius evolutionary theory that portrays natural selection as acting at the level of the individual gene to the exclusion of group selection models which state that it could also act at the level of organisms or species. The book also claims Dawkins embraces an outdated and prescriptive conception of evolution that actually restricts debate rather than promoting it. The book has provoked controversy with some online commentary claiming it is another 'flea', a term used by Dawkins to describe people who have published books about him or his ideas. An article by Fern Elsdon-Baker in "New Scientist" of 19 July 2009