Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Institute for the Study of Human Knowledge web site for a project entitled "The Human Journey". It aims to "follow humanity from our origins in Eastern Africa and the Middle East to the present day, with an eye to what comes next." Institute for the Study of Human Knowledge The Institute for the Study of Human Knowledge (ISHK) is a non-profit educational charity and publisher established in 1969 by the noted and award-winning psychologist and writer Robert E. Ornstein and based in Los Altos, California, in the USA. Its watchword is "public education: health and human nature information." Robert Ornstein, psychologist, writer and professor at Stanford University,