Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Institute for the Study of Human Knowledge web site for a project entitled "The Human Journey". It aims to "follow humanity from our origins in Eastern Africa and the Middle East to the present day, with an eye to what comes next." Institute for the Study of Human Knowledge The Institute for the Study of Human Knowledge (ISHK) is a non-profit educational charity and publisher established in 1969 by the noted and award-winning psychologist and writer Robert E. Ornstein and based in Los Altos, California, in the USA. Its watchword is "public education: health and human nature information." Robert Ornstein, psychologist, writer and professor at Stanford University,