Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Baby boomers to have a significant effect on politics, as the United States presidential election, 2016 came down to two controversial candidates in Hillary Clinton and Donald Trump, both boomers, with a majority of Trump's support coming from the Baby Boomer generation. Three American presidents were born in 1946: Bill Clinton, George W. Bush and Donald Trump. Within the UK, numerous Baby Boomers have served as major party leaders, including four prime ministers (John Major, Tony Blair, Gordon Brown, and Theresa May), and five leaders of the opposition (Neil Kinnock, Margaret Beckett, Tony Blair, Iain Duncan Smith and Jeremy Corbyn). Baby boomers