Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Centre for the Study of Human Learning of Human Learning' to keep this research going. Warwick University has a Personal Development course which has Self-Organised Learning together with C.S.H.L. as a Resource for helping with the course and personal development. Centre for the Study of Human Learning C.S.H.L (Centre for the Study of Human Learning) was established as a Post-Graduate Research Centre. Originally this was within the newly created Psychology Department of Brunel University.(1962). Within C.S.H.L. both research staff and post graduate students are enabled to progressively investigate the nature of human learning. It has gradually become evident that once the shackles of most forms of existing