Duchy Home Farm Duchy Home Farm The Duchy Home Farm is an organic farm operated by the Duchy of Cornwall. The farm is part of the gardens of Highgrove House, the country home of Charles, Prince of Wales. The produce is used as ingredients in Duchy Originals products, sold in vegetable boxes, and wholesaled to supermarkets and restaurants. Prince Charles is credited with using "pioneering agriculture techniques" to produce this organic food. Located in Tetbury, the Home Farm sells fruit and vegetables grown at Highgrove House, Prince Charles's Gloucestershire home. The estate uses sustainable farming practices and is run by a farm manager,
Lifestyle brand are connected to the consumption of a luxury brand: for example those that bring pleasure or excitement (Choi & Kim 2003; Kim et al., 2010; Vigneron & Johnson, 2004). Consumers who purchase luxury brands tend to have a strong social function within their social class. Retail Brands Lifestyle retail branding is the way in which retailers refine their products or services to interest lifestyles in specific market segments (Helman & Chernatony, 1999). Examples of lifestyle retail brands include Laura Ashley, GAP and Benneton. These retailers offer a distinct and recognised set of values to consumers. Over time, a number of