Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
University of Georgia College of Family and Consumer Sciences receive funds to support their studies and research through fellowships and scholarships totaling more than $100,000. These scholarships range from support for study abroad opportunities to research support and rewards for academic achievement. The College is also a co-sponsor the Center for Undergraduate Research Opportunities(CURO) program, which provides students the opportunity to work with a faculty mentor on a funded project. Many FACS faculty have been recognized both nationally and internationally for their accomplishments. The following units are part of FACS: Institute on Human Development and Disability University of Georgia College of Family and Consumer Sciences The University of Georgia