Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
University of Georgia College of Family and Consumer Sciences established, Creswell was appointed as the first dean. The name was changed to the College of Family and Consumer Sciences in 1990 to better reflect the research, teaching and outreach being conducted. The college has evolved over the years to include numerous majors all focusing on the motto, "Knowledge for Real Life." More than 70 faculty, 1,400 undergraduates and 200 graduate students are involved in teaching, research and outreach programs in the fields of human development and family science; foods and nutrition; housing and consumer economics; and textiles, merchandising and interiors. Each year more than 50 students at the college