French language in Canada working for Italian bankers in France, explored the American coast from Florida to Cape Breton. In 1529, Verrazzano mapped a part of the coastal region of the North American continent under the name Nova Gallia (New France). In 1534, Francis I, King of France, sent Jacques Cartier to discover new lands. He discovered the Gulf of Saint Lawrence, sealed an alliance with the local people and obtained passage to go farther. During his second expedition (1535–1536), Cartier discovered the Saint Lawrence River, a path into the heart of the continent. However, Cartier failed to establish a permanent colony in the
Alcohol in New France Recollect and Jesuit missionaries needing to provide for religious ceremony, who found their imported supplies often close to depletion. The Sulpicians even attempted to make wine from imported French grapes. Such production was limited to religious purposes. Attempts to domesticate local varieties, beginning with Samuel de Champlain in 1608, or to profitably cultivate imported French varieties, were largely unsuccessful. Aside from the aforementioned missionaries, production of Canadian wine in New France was non-existent. Consequently, colonists imported large quantities of wine from France, especially during the 18th century, with a strong preference for red wine. During the 16th and 17th Centuries,