Malvern Water (bottled water) when the rock that filters the water dried out during 2006, allowing the water from heavy storms to flow through it too quickly for the natural filtering process to take place efficiently. Due to the slight impurities, the Coca-Cola Company, manufacturer of the Schweppes brand, had to install filtration equipment, which reclassifies the water as spring water under European Union law. Consequently, the labels were change from: "Malvern The Original English Natural Mineral Water. Naturally filtered through Pre-Cambrian granite and sourced from deep beneath the Malvern Hills." to read "The Original English Water Bottled in the Malvern Hills." In 1998,
Coca-Cola Life could tell the difference in taste between Coca-Cola classic and Coca-Cola Life, although many people told him they preferred the taste of Life. In the United Kingdom, the Coca-Cola company has led several health initiatives, and it considers the introduction of Coca-Cola Life as a vital component to its initiatives. Specifically, the company promoted lower obesity rates and more active lifestyles among British people. The company insisted in connecting the roll-out of Life with its stance on promoting health. "The Grocer", a 150-year-old magazine in the U.K., conducted a blind taste test among seven of its staff members in June.