Pigment pigment derived from a parasitic insect found in Central and South America—attained great status and value in Europe. Produced from harvested, dried, and crushed cochineal insects, carmine could be—and still is—used in fabric dye, food dye, body paint, or—in its solid lake form—almost any kind of paint or cosmetic. According to Diana Magaloni, the Florentine Codex contains a variety of illustrations with multiple variations of the red pigments. Specifically in the case of "achiotl (light red)," technical analysis of the paint reveals multiple layers of the pigment although the layers of the pigment is not visible to the naked eye.
This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.