Malvern Water (bottled water) 350 litres (77 gallons) per minute. Schweppes began bottling the water on a commercial scale in 1850 and it was first offered for sale at the Great Exhibition of 1851. Since the owners, Coca-Cola Enterprises, closed their Colwall plant in November 2010, Malvern Water is now exclusively bottled on a smaller scale by the family-owned Holywell Water Company Ltd under the name Holywell Malvern Spring Water who offer the water in still and sparkling (carbonated) versions. Malvern Water has been bottled and distributed in the United Kingdom and abroad from the 16th century, with water bottling at the Holy Well
Bottled water tap water in marketing operations. Consumers are also affected by memories associated with particular brands. For example, Coca-Cola took their Dasani product off the UK market after finding levels of bromate that were higher than legal standards because consumers in the UK associated this flaw with the Dasani product. "Bottled water sales are higher amongst African-American, Asians and Hispanic groups, which typically have lower incomes than whites." Some hypothesize that these differences are due to the geographic distribution of ethnic groups. It was theorized that ethnic differences in bottled water usage "mirror the variability of water system quality between urban,