Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Acceleration (human development) Acceleration (human development) Acceleration in human development process is the phenomenon which has been registered in many populations around the world. This applies equally to the growth of certain anthropometric parameters and the speed of reaching sexual maturity. These facts illustrate the results of secular changes in body height and appearance of the first menstruation (menarche). Increases in human stature are a main indicator of improvements in the average health of populations. The newest data set for the average height of adult male birth cohorts, from the mid-nineteenth century to 1980, in 15 European countries was studied (in the populations