Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
University of Georgia College of Family and Consumer Sciences established, Creswell was appointed as the first dean. The name was changed to the College of Family and Consumer Sciences in 1990 to better reflect the research, teaching and outreach being conducted. The college has evolved over the years to include numerous majors all focusing on the motto, "Knowledge for Real Life." More than 70 faculty, 1,400 undergraduates and 200 graduate students are involved in teaching, research and outreach programs in the fields of human development and family science; foods and nutrition; housing and consumer economics; and textiles, merchandising and interiors. Each year more than 50 students at the college