Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
International Consumer Protection and Enforcement Network International Consumer Protection and Enforcement Network The International Consumer Protection and Enforcement Network (ICPEN), formerly the International Marketing Supervision Network (IMSN), is a global network of consumer protection authorities which engages in dispute resolution and encourages cooperation between law enforcement agencies for disputes arising from commerce across international borders. Many members are also members of the Organisation for Economic Co-operation and Development (OECD). Delegates from Australia, Austria, Belgium, Canada, Denmark, France, Finland, Germany, the Netherlands, Hungary, Ireland, Japan, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom, and the United States established the Network in 1992, with participation from