Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
Pigment chemicals also have their own reflection and absorption patterns, which can affect the final spectrum. For example, in pigment/binder mixtures, individual rays of light may not encounter pigment molecules and may be reflected unchanged. These stray rays of source light make the mixture appear to have a less saturated color. Pure pigment allows very little white light to escape, producing a highly saturated color, while a small quantity of pigment mixed with a lot of white binder will appear unsaturated and pale due to incident white light escaping unchanged. Naturally occurring pigments such as ochres and iron oxides have been