Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Systems of Consanguinity and Affinity of the Human Family Systems of Consanguinity and Affinity of the Human Family Systems of Consanguinity and Affinity of the Human Family is an 1871 book written by Lewis Henry Morgan (1818 - 1881) and published by the Smithsonian Institution. It is considered foundational for the discipline of anthropology and particularly for the study of human kinship. It was the culmination of decades of research into the variety of kinship terminologies in the world conducted partly through fieldwork and partly through a global survey of kinship terminologies in the languages and cultures of the world. It "created at a stroke what without exaggeration might