Waitrose Duchy Organic Waitrose Duchy Organic Waitrose Duchy Organic (formerly "Duchy Originals from Waitrose" and earlier simply "Duchy Originals") is a brand of organic food sold mainly in Waitrose stores in the United Kingdom, Ocado and small independent stores. The brand is a partnership between Waitrose and Duchy Originals Limited, a company set up by Charles, Prince of Wales, in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales. The Duchy Originals brand was originally conceived in 1990 as an outlet for the organic food grown on the Prince of Wales Highgrove House
Lifestyle brand are connected to the consumption of a luxury brand: for example those that bring pleasure or excitement (Choi & Kim 2003; Kim et al., 2010; Vigneron & Johnson, 2004). Consumers who purchase luxury brands tend to have a strong social function within their social class. Retail Brands Lifestyle retail branding is the way in which retailers refine their products or services to interest lifestyles in specific market segments (Helman & Chernatony, 1999). Examples of lifestyle retail brands include Laura Ashley, GAP and Benneton. These retailers offer a distinct and recognised set of values to consumers. Over time, a number of