Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation X Names given to those born on the Generation X/Millennial cusp years include Xennials, The Lucky Ones, Generation Catalano, and the Oregon Trail Generation. A 2010 Census report counted approximately 84 million people living in the U.S. who are defined by birth years ranging from the early 1960s to the early 80s. In a 2012 article for the Joint Center for Housing Studies of Harvard University, George Masnick wrote that the "Census counted 82.1 million" Gen Xers in the U.S. The Harvard Center uses 1965 to 1984 to define Gen X so that Boomers, Xers, and Millennials "cover equal 20-year age