Millennials Millennials Millennials, also known as Generation Y or Gen Y, are the generational demographic cohort following Generation X and preceding Generation Z. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years. Millennials are sometimes referred to as "echo boomers" due to a major surge in birth rates in the 1980s and 1990s, and because millennials are often the children of the baby boomers. Although millennial characteristics vary by region, depending on social and economic conditions,
Baby boomers for "generational ownership" has motivated a handful of marketing mavens and cultural commentators to coin and/or promote their own terms for sub‑segments of the baby-boomer generation. These monikers include, but are not limited to, "golden boomers," "generation Jones," "alpha boomers," "hippies," "yippies," "yuppies," "zoomers," and "cuspers." In Ontario, Canada, one attempt to define the boom came from David Foot, author of "Boom, Bust and Echo: Profiting from the Demographic Shift in the 21st century" (1997). He defines a Canadian boomer as someone born from 1947 to 1966, the years that more than 400,000 babies were born. However, he acknowledges that