Sabena invited Belgian fashion designer Olivier Strelli to create a new range of uniforms for its cabin crews. A new name, Sabena World Airlines, and colours were introduced for the 1990s. The new livery had an overall white colour and the white circle tail logo in blue on the fin. A large "Sabena" title covered the fuselage in light blue and the name "Belgian World Airlines" was at times just visible, though the title was also painted on the fuselage in small, clear letters. The 1990s saw further fleet type renewal: the DC-10-30s were replaced with twin-engined Airbus A330 and the
Sabena Flight 503 communication was cut off. The aircraft had crashed somewhere in the mountains of Rieti, Italy North-East of Rome and was now missing. Sabena itself got notified about the missing aircraft that same night at 23:15 but would not make an official statement until the morning of the following day. The airplane had crashed somewhere in the mountains of Rieti, Italy North East of Rome which were known for being difficult to access and also lay in a nature reserve where wolves roamed. The Italians immediately started a search and rescue mission to locate the missing aircraft and rescue its occupants.