Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Serial Killers: The Method and Madness of Monsters enforcement’s “psychological profiling”, and Canadian police development of “geographic profiling.” Vronsky explores the pros and cons of the various systems with case study examples of how profiling has both succeeded and failed in homicide investigations. "Serial Killers" concludes with a chapter based on FBI studies and statements by serial killers and a few survivors of serial killer attacks as how to best survive an encounter with a serial killer. Serial Killers: The Method and Madness of Monsters Serial Killers: The Method and Madness of Monsters (2004) is a non-fiction true crime history by Peter Vronsky, a criminal justice historian. It