Waitrose print, online and on national television, featuring celebrity chefs Delia Smith and Heston Blumenthal. In 1983 Waitrose became the first major supermarket chain to sell organic food, and by 2008 it had an 18% share of the organic food market. In September 2009, Duchy Originals, the struggling organic food business started by Prince Charles was rescued by Waitrose, which agreed to an exclusive deal to stock the range, and to pay a small fee to his charity. In return Prince Charles visited Waitrose shops and dined with senior Waitrose executives and their spouses. In August 2010, the Duchy range was
The Luxury Institute Brand Status Index surveys, which aggregate the brand preferences of high-net-worth individuals within various luxury market categories. In 2009, some available categories included: The Luxury Institute The Luxury Institute is a premium goods and services consulting firm based in New York, NY. It has the largest global network of luxury experts. It has conducted more quantitative and qualitative research on affluent consumers than any other entity. Over the last 16 years, the firm has served over 1,000 luxury and premium goods and services brands. The Luxury Institute's reports, as well as CEO Milton Pedraza, have been cited in luxury industry