Argyle diamond mine at the Ekati mine, both in Canada. However, Argyle has two to four times the concentration of diamonds (ore grade) of these mines. This makes extraction economically feasible, as mine costs are mostly related to the amount of ore processed, not the amount of diamond extracted. In 2005, Rio Tinto was given the go-ahead to a future expansion project, moving it from an open pit to an underground mine. This plan was postponed; in September 2010 Rio Tinto announced fresh plans to develop an underground mine beneath the existing pit, increasing annual production to 9 million tonnes of ore. The
Argyle diamond mine of Argyle's gem-quality production is in brown diamonds. These diamonds are usually difficult to sell, although Rio Tinto has seen some success in a decade-long marketing campaign to promote brown diamonds as champagne and cognac toned. In contrast, the company has no problems selling diamonds in pink, purple, and red tones, which are very rare and in high demand, therefore commanding premium prices. The pink diamonds are processed and sold as polished diamonds by a specialised team based in Perth to customers worldwide. The mine has ore processing and diamond sorting facilities on site. Once diamonds are removed from the