Hollywood Sign Los Angeles during the Golden Age of Hollywood, the sign became an internationally recognized symbol and was left there. Over the course of more than half a century, the sign, designed to stand for only 18 months, sustained extensive damage and deterioration. During the early 1940s, Albert Kothe (the sign's official caretaker) caused an accident that destroyed the letter "H". Kothe, driving while inebriated, was nearing the top of Mount Lee when he lost control of his vehicle and drove off the cliff directly behind the "H". While Kothe was not injured, his 1928 Ford Model A was destroyed, as
Hollywood Sign district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Street. He suggested to his friend Harry Chandler, the owner of the "Los Angeles Times" newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills." They contracted the Crescent Sign Company to erect thirteen south-facing letters on the hillside. The