Blakeslea trispora are further investigating whether the fungus "Blakeslea trispora" could be a potent effector of anti-aging because of its ability to efficiently mass produce amounts of lycopene. β-carotene is also a relevant component for human health and chronic diseases. β-carotene is a molecule which displays a red-orange pigment. Therefore, it is used as a coloring agent for food products. β-carotene is a member of carotenes which are highly unsaturated isoprene derivatives. Because "Blakeslea trispora" has an effective ability to produce great amount of β-carotene from lycopene, "Blakeslea trispora" is the main organism used for its production on an industrial scale. β-carotenes
Terry Pratchett's The Colour of Magic programming at Sky One, also appears as the Alchemist. A teaser trailer, released in late February 2008, featured principal cast members, including Rincewind, Twoflower, Trymon and the Arch-Astronomer of Krull, attempting to describe octarine, the 'colour of magic'. The teaser concludes with the film's tagline: "a pigment of your imagination". Two more trailers were released in March 2008, containing a more complete synopsis, with narration by Brian Cox. The trailers formed part of a multimillion-dollar advertising campaign in partnership with Amazon.com and Borders Books. In addition to conventional adverts in national newspapers and banner ads on sites including MSN.com and