Hollywood Sign Hollywood Sign The Hollywood Sign (formerly the Hollywoodland Sign) is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. "HOLLYWOOD" is spelled out in -tall white capital letters and is 352 feet (107.3 m) long. The sign was originally created in 1923 as an advertisement for a local real estate development, but due to increasing recognition, the sign was left up. The sign has been a frequent target of pranks and vandalism across the decades, but it has since undergone restoration, including
What Price Hollywood? three out of four stars and comments, "Though the conclusion is a pat romantic ending, this is a strong drama that shows the real Hollywood behind the glamorous facades." According to RKO records, the film lost $50,000. Adela Rogers St. Johns and Jane Murfin were nominated for the Academy Award for Best Story but lost to Frances Marion for "The Champ". What Price Hollywood? What Price Hollywood? is a 1932 American pre-Code drama film directed by George Cukor and starring Constance Bennett with Lowell Sherman. The screenplay by Gene Fowler, Rowland Brown, Ben Markson, and Jane Murfin is based on