Malvern Water (bottled water) when the rock that filters the water dried out during 2006, allowing the water from heavy storms to flow through it too quickly for the natural filtering process to take place efficiently. Due to the slight impurities, the Coca-Cola Company, manufacturer of the Schweppes brand, had to install filtration equipment, which reclassifies the water as spring water under European Union law. Consequently, the labels were change from: "Malvern The Original English Natural Mineral Water. Naturally filtered through Pre-Cambrian granite and sourced from deep beneath the Malvern Hills." to read "The Original English Water Bottled in the Malvern Hills." In 1998,
The Coca-Cola Company Monster will transfer its ownership in Hansen's Natural Sodas and Peace Iced Tea to Coke. Muhtar Kent, Coke's chief executive officer, stated that the company has the option to increase its stake to 25 percent but cannot exceed that percentage in the next four years. Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011. Coca-Cola sponsored the English Football League from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010/11 season, when the Football League replaced it with NPower. Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, that took place in Pretoria, South Africa