UCAS the academic year that they turn 17. However this is about to change after government reforms; when students will be required to remain in education or training until their 18th birthday. UCAS Media is a commercial enterprise that raises money by offering commercial organisations and education providers a channel to communicate with prospective students: in effect, it sells targeted advertising space. UCAS Media does not disclose information about applicants to its advertising clients. However, it does send advertisements to applicants on behalf of its clients, and is able to target specific groups such as 'early adopters' or those located in
UCAS before paying the fee and submitting the form themselves. For most current applications, the cost per student is £18 to apply for a single course, or £24 for two or more courses. Depending on the subject and on the university that they are applying for, candidates must submit their application by the relevant submission deadline to ensure their application is given equal consideration by the higher education providers they are applying to. It is possible for students to submit applications up until 30 June each year; but a late submission may not be given the same consideration as those submitted