Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Schaumburg Boomers Scott Waehler. Schaumburg's Frank Pfister was selected as the West Division's starting third-baseman, and was joined by outfielders Sean Mahley and Chad Mozingo and pitchers Cameron Roth and Patrick Mincey. The mascot of the Schaumburg Boomers is Coop the boomer. Coop is portrayed by a human dressed in a prairie chicken costume. Schaumburg Boomers The Schaumburg Boomers are a professional baseball team, based in Schaumburg, Illinois, that began play in the independent Frontier League on May 18, 2012 with their first home game coming a week later on May 25. Home games are played at Boomers Stadium. The Boomers replaced