Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
Farrar & Rinehart Farrar & Rinehart Farrar & Rinehart (1929–1946) was a United States book publishing company founded in New York. Farrar & Rinehart enjoyed success with both nonfiction and novels, notably, the landmark Rivers of America Series and the first ten books in the Nero Wolfe corpus of Rex Stout. In 1943 the company was recognized with the first Carey-Thomas Award for creative publishing presented by "Publishers Weekly". Farrar & Rinehart was founded in June 1929 by John C. Farrar (vice president) and Stanley M. Rinehart, Jr. (president), in partnership with Frederick R. Rinehart. In forming the company, Farrar and the Rineharts