Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
ECHO Clearinghouse ECHO Clearinghouse The Earth Observing System (EOS) Clearinghouse, or ECHO refers to a system that was used by the National Aeronautics and Space Administration (NASA) to spatially, temporally and otherwise index the petabytes of data that NASA's Earth Science projects collect. It does not hold the data itself, but serves as a search engine that other applications can access via a web service based interface. While ECHO has been set up to support both data and services, as of mid-2008, data is well represented and services are yet to be focused on. In the late 1990s, NASA recognized that the