Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Homosexualities: A Study of Diversity Among Men and Women form was the result of endless discussions and sometimes painful compromise on the part of many highly committed people." "Homosexualities" was part of a series of books that resulted from what Bell and Weinberg called the San Francisco Study. The series began with "Homosexuality: An Annotated Bibliography" in 1972 and culminated in the publication of "Sexual Preference" in 1981. The book's direct predecessor was "Patterns of Adjustment in Deviant Populations", a 1967 survey of white gay men in Chicago designed by Bell and Gebhard and funded by NIMH. This pilot study contained many questions identical to those used in "Homosexualities",