Waitrose Duchy Organic Originals Ltd is a wholly owned subsidiary company of The Prince of Wales's Charitable Foundation and donates to the charity from its profits. By 2013 the brand had raised £11 million from its profits for the Prince's Charities. In 2014 profits from Waitrose sales gave the Prince's Charities £3 million. In Canada the proceeds from sales of Duchy Originals products are donated to the charities associated with The Prince's Charities Canada. By 2012 more than one million Canadian dollars were being raised annually in this manner. The "Duchy Future Farming" programme was set up in 2013 in partnership with the
Luxury goods purpose of displaying wealth or income of their owners. These kinds of goods are the objects of a socio-economic phenomenon called "conspicuous consumption" and commonly include luxury vehicles, watches, jewelry, designer clothing, yachts, as well as large residences, urban mansions, and country houses. A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods. LVMH (Louis Vuitton Moet Hennessy) is the largest luxury