Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Structure, Sign, and Play in the Discourse of the Human Sciences denouncing it as an agent of multinational capitalism. Derrida, in particular, drew criticism from Marxists such as Fredric Jameson who called deconstruction overly intellectual and distant from class struggle. "The New York Times" argued in its obituary for Derrida that "Structure, Sign, and Play" offered professors of literature a philosophical movement they could legitimately consider their own. Structure, Sign, and Play in the Discourse of the Human Sciences Structure, Sign, and Play in the Discourse of the Human Sciences () was a lecture presented at Johns Hopkins University on 21 October 1966 by philosopher Jacques Derrida. The lecture was then