Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
The International Journal of Aging and Human Development The International Journal of Aging and Human Development The International Journal of Aging and Human Development is a peer-reviewed medical journal covering gerontology from multiple disciplinary perspectives. It was established in 1970 as Aging and Human Development, obtaining its current name in 1973. It is published eight times per year by SAGE Publications and the editor-in-chief is Julie Hicks Patrick (West Virginia University). According to the "Journal Citation Reports", the journal has a 2017 impact factor of 0.881, ranking it 6th out of 7 journals in the category "Gerontology" and 67th out of 73 journals in the category "Psychology, Developmental".