Waitrose Duchy Organic Originals Ltd is a wholly owned subsidiary company of The Prince of Wales's Charitable Foundation and donates to the charity from its profits. By 2013 the brand had raised £11 million from its profits for the Prince's Charities. In 2014 profits from Waitrose sales gave the Prince's Charities £3 million. In Canada the proceeds from sales of Duchy Originals products are donated to the charities associated with The Prince's Charities Canada. By 2012 more than one million Canadian dollars were being raised annually in this manner. The "Duchy Future Farming" programme was set up in 2013 in partnership with the
SEVEN (brand) SEVEN (brand) SEVEN is an Indian lifestyle brand that manufactures and markets casual and sportswear clothing and footwear. The brand was launched in February 2016 by famous Indian cricketer and former captain of the Indian national cricket team, Mahendra Singh Dhoni. Dhoni is the brand ambassador of SEVEN and also owns footwear side of the business. SEVEN was launched by RS Seven Lifestyle (owned by Rhiti Group) and MS Dhoni on 19 February 2016 in New Delhi. Dhoni was announced as the global brand ambassador. The brand was launched as a lifestyle brand, with plans to manufacture and market sportswear;