Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Forensic profiling personal data collected within one criminal investigation for another purpose than the one for which it was collected. Several methods-including technical, legal, and behavioral-are available to address some of the issues associated with forensic profiling. For instance, in Europe the European Convention on Human Rights provides a number of instruments for the Protection of Individuals with regard to Automatic Processing of Personal Data. Forensic profiling Forensic profiling is the study of trace evidence in order to develop information which can be used by police authorities. This information can be used to identify suspects and convict them in a court of