Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Structure, Sign, and Play in the Discourse of the Human Sciences same pattern within the "human sciences", whose subjection to the "critique of ethnocentrism" parallels the "destruction of the history of metaphysics" in philosophy. Derrida argues that, just as philosophers use metaphysical terms and concepts to critique metaphysics (and criticize the use of these concepts by others), the ethnologist "accepts into his discourse the premises of ethnocentrism at the very moment when he is employed in denouncing them". He examines the work of Claude Lévi-Strauss, particularly as it concerns "the opposition between nature and culture", as his case study and primary focus for the essay. Derrida highlights Lévi-Strauss's use of the