Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Baby boomers past 50 years were especially important to them?" For the baby boomers the results were: Some debate exists regarding the generational identity of those born from 1961 to 1964, as some demographers and researchers consider these individuals to be part of the younger demographic cohort, Generation X. The density of Baby Boomers can put a strain on Medicare. According to the American Medical Student Association, the population of individuals over the age of 65 will increase by 73 percent between 2010 and 2030, meaning one in five Americans will be a senior citizen. , it was reported that, as a