Saint-Tropez Saint-Tropez Saint-Tropez (; "" in Provençal dialect) is a town on the French Riviera, west of Nice in the Var department of the Provence-Alpes-Côte d'Azur region of southeastern France. Saint-Tropez was a military stronghold and fishing village until the beginning of the 20th century. It was the first town on this coast to be liberated during World War II as part of Operation Dragoon. After the war, it became an internationally known seaside resort, renowned principally because of the influx of artists of the French New Wave in cinema and the Yé-yé movement in music. It later became a resort
Saint Tropez (brand) Saint Tropez (brand) Saint Tropez is a Danish fashion brand. It is now owned by IC Group. Saint Tropez was founded by Niels-Henrik Henriksen in 1984. The company was acquired by IC Companys with effect from 1 January 2002. Sofie Lindahl-Jessen replaced Hans-Petersen as CEO of Saint Tropez in 2017. She came from a position as Executive Vice President for Sales and Brand Communication at Republic of Fritz Hansen. Anna Juul Jepsen has been design manager since 2016. Saint Tropez operates 38 Saint Tropez stores in Denmark (2017). Products are also sold as wholesale and through online sale to consumers.