Mummichog from a Narragansett term which means "going in crowds", which reflects the mummichog's strong shoaling tendency. Colloquial names include mummy, killie, salt water minnow, mud minnow, mud dabbler, marsh minnow, brackish water chub, gudgeon, and common killifish. Some of these terms may lead to confusion: the term minnow should be reserved for species of the family Cyprinidae, the mudminnows are members of the family Umbridae, and the name gudgeon is used for various bottom-dwelling species of cyprinid, eleotrid, and ptereleotrid fishes, none of which belongs to the same family as the fundulid mummichog. The body of the mummichog is elongate
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture