Orange (colour) Orange (colour) Orange is the colour between yellow and red on the spectrum of visible light. Human eyes perceive orange when observing light with a dominant wavelength between roughly 585 and 620 nanometres. In painting and traditional colour theory, it is a secondary colour of pigments, created by mixing yellow and red. It is named after the fruit of the same name. The orange colour of carrots, pumpkins, sweet potatoes, oranges, and many other fruits and vegetables comes from carotenes, a type of photosynthetic pigment. These pigments convert the light energy that the plants absorb from the sun into chemical
Pigment marketed worldwide. Asia has the highest rate on a quantity basis followed by Europe and North America. The global demand on pigments was roughly US$20.5 billion in 2009. Pigments appear colored because they selectively reflect and absorb certain wavelengths of visible light. White light is a roughly equal mixture of the entire spectrum of visible light with a wavelength in a range from about 375 or 400 nanometers to about 760 or 780 nm. When this light encounters a pigment, parts of the spectrum are absorbed by the pigment. Organic pigments such as diazo or phthalocyanine compounds feature conjugated systems