Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Seychelles Child Development Study Seychelles Child Development Study The Seychelles Child Development Study is a project created in 1986 by the Ministries of Health and Education in Seychelles, in cooperation with the University of Rochester and the University of Ulster. Its goal is to monitor the effects of mercury exposure (primarily low-level exposure from fish consumption) on infants and young children, especially with regard to neurodevelopmental disorders. In the study, hair mercury levels are used as the index of exposure. A number of scientific studies have been produced as a result of this project, which have generally concluded that there is no evidence that