Millennials Millennials Millennials, also known as Generation Y or Gen Y, are the generational demographic cohort following Generation X and preceding Generation Z. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years. Millennials are sometimes referred to as "echo boomers" due to a major surge in birth rates in the 1980s and 1990s, and because millennials are often the children of the baby boomers. Although millennial characteristics vary by region, depending on social and economic conditions,
Baby boomers baby boomers apart from other generational groups is the fact that "almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness." This is supported by the articles of the late 1940s identifying the increasing number of babies as an economic boom, such as a 1948 "Newsweek" article whose title proclaimed "Babies Mean Business", or a 1948 "Time" magazine article called "Baby Boom." The age wave theory suggests an economic slowdown when the boomers started retiring during 2007–2009. Projections for the aging U.S. workforce suggest that by