Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Agricultural Development and Marketing Corporation Region growing Burley tobacco were controlled by Banda and senior officials and politicians. Land alienation speeded up in the 1970s; however the process differed from that of the early colonial period as most new estates were medium-sized farms and not in the scale of former European-owned estates. This still represented the transfer of land from smallholders to a better off elite. In 1971, a Farmers Marketing (Amendment) Act changed the name of the FMB to the Agricultural Development and Marketing Corporation (ADMARC). It also changed the corporate structure: instead of the FMB's non-executive chairman, ADMARC was given an executive chairman