Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Human Lunar Return study The projected cost of the mission over the five year development timeline ranged between $2.5 and $4 billion. The mission required two shuttle and three Proton launches to land two astronauts and a small habitat structure at Aristarchus crater. Human Lunar Return study NASA began its "Human Lunar Return study" in September 1995 to identify ways it could conduct future human spaceflight missions to the Moon. The final Human Lunar Return (HLR) briefing took place on August 7, 1996. The study was seen as laying "the foundation for human space activity over the next three decades." The study called for