Malvern Water (bottled water) when the rock that filters the water dried out during 2006, allowing the water from heavy storms to flow through it too quickly for the natural filtering process to take place efficiently. Due to the slight impurities, the Coca-Cola Company, manufacturer of the Schweppes brand, had to install filtration equipment, which reclassifies the water as spring water under European Union law. Consequently, the labels were change from: "Malvern The Original English Natural Mineral Water. Naturally filtered through Pre-Cambrian granite and sourced from deep beneath the Malvern Hills." to read "The Original English Water Bottled in the Malvern Hills." In 1998,
The Coca-Cola Company during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program. Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA European Championships. The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the TOUR