Duchy Home Farm Duchy Home Farm The Duchy Home Farm is an organic farm operated by the Duchy of Cornwall. The farm is part of the gardens of Highgrove House, the country home of Charles, Prince of Wales. The produce is used as ingredients in Duchy Originals products, sold in vegetable boxes, and wholesaled to supermarkets and restaurants. Prince Charles is credited with using "pioneering agriculture techniques" to produce this organic food. Located in Tetbury, the Home Farm sells fruit and vegetables grown at Highgrove House, Prince Charles's Gloucestershire home. The estate uses sustainable farming practices and is run by a farm manager,
Chinese luxury shopping behaviour shopping channels, and price levels. Luxury goods companies are trying to improve their competitiveness with expanding their market geographically. They are oriented towards markets such as China, which currently is the biggest market for luxury and prestige brands from the Western industries. The number of Chinese consumers who can afford luxury goods is about 1.3billion (2012). Chinese consumers are increasingly brand aware, and they intend to invest in luxury fashion brands. Luxury goods companies have to cope with the challenge of cultural and purchasing power differences in China. According to Wong and Ahuvia: ´´The Western rationality inherent in most consumer