World Series Cricket (ABC). After the Australian Cricket Board (ACB) refused to accept Channel Nine's bid to gain exclusive television rights to Australia's Test matches in 1976, Packer set up his own series by secretly signing agreements with leading Australian, English, Pakistani, South African and West Indian players, most notably England captain Tony Greig, West Indies captain Clive Lloyd, Australian captain Greg Chappell, future Pakistani captain Imran Khan and former Australian Captain Ian Chappell. Packer was aided by businessmen John Cornell and Austin Robertson, both of whom were involved with the initial setup and administration of the series. In the mid-1970s, the Australian
Tony Greig the 1975–76 season to play grade cricket in Sydney. Greig was well-known among colleagues as a man who wanted to take commercial advantage of his profile as a leading sportsman. He signed a number of endorsements and appeared in commercials in Australia, most famously in his ads for the new breakfast cereal "Nutri-Grain", where his catchphrase "It's just like a cricket bat with holes" struck a chord. When he returned to England, Greig caused more controversy in the lead-up to the 1976 series against the West Indies. Appearing on television to discuss the coming summer, Greig's oratory created controversy when