Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation gap creating new demographics. The difference in demographics regarding values, attitudes and behaviors between the two generations are used to create a profile for the emerging generation of young adults. Following the thriving economic success that was a product of the Second World War, America's population skyrocketed between the years 1940-1959, to which the new American generation was called the Baby Boomers. Today, as of 2017, many of these Baby Boomers have celebrated their 60th birthdays and in the next few years America's senior citizen population will boost exponentially due to the population of people who were born during the years