Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
Orange (colour) and absorb mostly greenish-blue light. (See also shades of orange). Other orange pigments include: The orange colour of carrots, pumpkins, sweet potatoes, oranges, and many other fruits and vegetables comes from carotenes, a type of photosynthetic pigment. These pigments convert the light energy that the plants absorb from the sun into chemical energy for the plants' growth. The carotenes themselves take their name from the carrot. Autumn leaves also get their orange colour from carotenes. When the weather turns cold and production of green chlorophyll stops, the orange colour remains. Before the 18th century, carrots from Asia were usually purple,