Nelsons (Homeopathy) Charles, Prince of Wales announced a partnership between Nelsons and his Duchy Originals brand to produce a line of herbal remedies. He watched the first batch of products being produced and afterwards gave a speech to staff where he said he had great admiration for the company and had been brought up with their products. In 2009 Nelsons was named ‘Best UK Family Business, £25m+ turnover category’ in the Coutts Prize for Family Business 2008/2009. 2010 was the 150th anniversary of the founding of Nelsons, which was celebrated with a float at the Lord Mayor's Show in London. The Dublin
Chinese luxury shopping behaviour theories needs to be reinterpreted through the eyes of Eastern reality" (Wong & Ahuvia, 1998, p. 436). China is culturally a collectivist country, and identities are often described as Confucian collectivism which emphases the social relationship and group welfare over individual needs. Chinese consumers are concerned with positional value consumption in their luxury fashion brand purchasing behaviour. They perceive and pursue comprehensive values associated with luxury fashion brands. Chinese consumers put more emphasis on social value brands compared with other countries. They often use material possessions and brand names to reinforce their social identity. Luxury goods are their social tools