Mummichog in 1973. The genus name "Fundulus" comes from "", meaning bottom, from the fish's habit of swimming near muddy bottoms. The species name "heteroclitus" means irregular or unusual. The type specimen was first described by Carl Linnaeus in 1766, from near Charleston, South Carolina. Other scientific names now considered synonyms for this species include "Cobitis heteroclita", "Fundulus fasciatus", "Fundulus pisculentus", and "Fundulus nigrofasciatus". The mummichog belongs to the order Cyprinodontiformes, and the family Fundulidae. There are two subspecies: "F. h. heteroclitus" (Linnaeus, 1766), in the south and "F. h. macrolepidotus" (Walbaum, 1792) in the north. The name mummichog is derived
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture