Hollywood Sign homeowners. Many public space advocates have contended that the city should not restrict access points to the sign from the public, suggesting that other avenues be explored to alleviate the challenges that tourism presents to the surrounding communities. They have also argued that the streets, sign, and parkland are public property and should be accessible to all since they are funded by public tax dollars. An aerial tramway to the top of Mount Lee and the sign has been proposed numerous times. In June 2018, Warner Bros. proposed to fund an estimated $100 million tramway that would run from their
Hollywood Sign to buy the property for a discounted price of $12.5 million. On February 11, 2010, as part of a campaign to help raise money and with the full support of both the city and the Hollywood Sign Trust, the organization covered each letter of the sign with large banners reading "SAVE THE PEAK". On April 26, 2010, the Trust for Public Land announced it had raised enough money, with "Playboy" magazine founder Hugh Hefner stepping forward to donate the final $900,000. Hefner later gave an additional $100,000 donation. After the purchase, the parcel became an extension of nearby Griffith Park.