Waitrose Duchy Organic estate and the first product was oaten biscuits. Products were initially sold through high-end stores such as Harrods and Fortnum & Mason. During the 1990s Duchy Originals products began being stocked in farm shops and independent delicatessens and expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets, with Waitrose as the brand's largest customer. By 2008 sales of Duchy Originals had raised over £7 million cumulatively for The Prince of Wales's Charitable Foundation. Following the financial crisis of 2007–2008 the Duchy Originals business began making losses, amounting to around
The Luxury Institute Brand Status Index surveys, which aggregate the brand preferences of high-net-worth individuals within various luxury market categories. In 2009, some available categories included: The Luxury Institute The Luxury Institute is a premium goods and services consulting firm based in New York, NY. It has the largest global network of luxury experts. It has conducted more quantitative and qualitative research on affluent consumers than any other entity. Over the last 16 years, the firm has served over 1,000 luxury and premium goods and services brands. The Luxury Institute's reports, as well as CEO Milton Pedraza, have been cited in luxury industry