Sabena invited Belgian fashion designer Olivier Strelli to create a new range of uniforms for its cabin crews. A new name, Sabena World Airlines, and colours were introduced for the 1990s. The new livery had an overall white colour and the white circle tail logo in blue on the fin. A large "Sabena" title covered the fuselage in light blue and the name "Belgian World Airlines" was at times just visible, though the title was also painted on the fuselage in small, clear letters. The 1990s saw further fleet type renewal: the DC-10-30s were replaced with twin-engined Airbus A330 and the
Airline aircraft, but JAL sold tickets for the flights as if they were JAL flights. This practice allows airlines to expand their operations, at least on paper, into parts of the world where they cannot afford to establish bases or purchase aircraft. Another example was the Austrian–Sabena partnership on the Vienna–Brussels–New York/JFK route during the late '60s, using a Sabena Boeing 707 with Austrian livery. Since airline reservation requests are often made by city-pair (such as "show me flights from Chicago to Düsseldorf"), an airline that can codeshare with another airline for a variety of routes might be able to be