Waitrose Duchy Organic Waitrose Duchy Organic Waitrose Duchy Organic (formerly "Duchy Originals from Waitrose" and earlier simply "Duchy Originals") is a brand of organic food sold mainly in Waitrose stores in the United Kingdom, Ocado and small independent stores. The brand is a partnership between Waitrose and Duchy Originals Limited, a company set up by Charles, Prince of Wales, in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales. The Duchy Originals brand was originally conceived in 1990 as an outlet for the organic food grown on the Prince of Wales Highgrove House
Chinese luxury shopping behaviour shopping channels, and price levels. Luxury goods companies are trying to improve their competitiveness with expanding their market geographically. They are oriented towards markets such as China, which currently is the biggest market for luxury and prestige brands from the Western industries. The number of Chinese consumers who can afford luxury goods is about 1.3billion (2012). Chinese consumers are increasingly brand aware, and they intend to invest in luxury fashion brands. Luxury goods companies have to cope with the challenge of cultural and purchasing power differences in China. According to Wong and Ahuvia: ´´The Western rationality inherent in most consumer