Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Agricultural Marketing Service The program also administers a program involving financial grants to States for marketing improvements. In addition, the division assists in the planning and design of marketing facilities, processes, and methods in cooperation with state and local governments, universities, farmer groups, and other segments of the U.S. food industry. This program is intended to enhance the overall effectiveness of the food marketing system, provide better quality products to the consumer at reasonable cost, improve market access for growers with farms of small to medium size, and promote regional economic development. The AMS administers the commodity checkoff programs. Agricultural Marketing Service The