Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
Frank Rinehart International Exposition, Rinehart was commissioned to photograph the event and the Native American personalities who attended it. Together with his assistant Adolph Muhr (who would later be employed by the famous photographer Edward S. Curtis), they produced what is now considered ""one of the best photographic documentations of Indian leaders at the turn of the century"". Tom Southall, former photograph curator at the University of Kansas' Spencer Art Museum, said of the Rinehart collection: Rinehart and Muhr photographed American Indians at the Indian Congress in a studio on the Exposition grounds with an 8 x 10 glass-negative camera with a