Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Me generation of America's baby boomers had also begun turning toward conservative political and cultural priorities. At the same time, the realities behind the label have not escaped notice. As Eastern religions and rituals such as yoga grew during the 1970s, at least one writer observed a New Age corruption of the popular understanding of "realization" taught by Neo-Vedantic practitioners, away from spiritual realization and towards "self-realization". The leading edge of the baby boomers, who were counter-culture "hippies" and political activists during the 1960s, have been referred to sympathetically as the "Now generation", in contrast to the Me generation. Me generation The