Middlewich "wic" or "wyc" in Old English refers to a settlement, village or dwelling. It is also supposed that "wich" or "wych" refers to a salt town, with Middlewich being the middle town between Northwich and Nantwich. Middlewich was founded by the Romans, who gave it the name "Salinae" because of its surrounding salt deposits. It became one of the major Roman sites for salt production, an activity that was centred on the township of Kinderton, about a quarter of a mile north of the present-day parish church of St. Michael and All Angels. It has been suggested that pre-Roman salt
WICH personalities (even its station tagline eventually became "personality radio"): Stu Bryer, (longtime midday host and station favorite) Johnny London, former Morning drive-time personality, (who both ran for city mayor and once boxed at a local celebrity function), Jim Reed (station manager and son of first super salesman Dick Reed), Bill Reese (legendary comedic late night host), Dick Legare (whose Saturday afternoon show, "Beachcomber's Beat" was a town favorite), Michael Bernz, newscaster Cassidy Driscoll, newscaster Kevin Gorden. The station hosted such programs as "Swap Shop" and "Stu-same Street". WICH WICH (1310 AM, "Personality Radio") is a radio station licensed to serve