PH of neutrality is not exactly 7 (25 °C), although this is a good approximation in most cases. Neutrality is defined as the condition where [H] = [OH] (or the activities are equal). Since self-ionization of water holds the product of these concentration [H]×[OH] = K, it can be seen that at neutrality [H] = [OH] = , or pH = pK/2. pK is approximately 14 but depends on ionic strength and temperature, and so the pH of neutrality does also. Pure water and a solution of NaCl in pure water are both neutral, since dissociation of water produces equal numbers
Likert scale used, where the middle option of "Neither agree nor disagree" is not available. This is sometimes called a "forced choice" method, since the neutral option is removed. The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a 5-point Likert scale. Designing a scale with balanced keying (an equal number of positive and negative statements and, especially, an equal number of positive and negative