Jomo Kenyatta written for Malinowski's class and published them as "Facing Mount Kenya" in 1938. Malinowski wrote an introduction for the book, while the jacket cover featured an image of Kenyatta in traditional dress, wearing a skin cloak over one shoulder and carrying a spear. The book was published under the name "Jomo Kenyatta", the first time that he had done so; the term "Jomo" was close to a Kikuyu word describing the removal of a sword from its scabbard. "Facing Mount Kenya" was a commercial failure, selling only 517 copies, but was generally well received; an exception was among white Kenyans,
Jomo Kenyatta Kenyatta's government "sought to project capitalism as an African ideology, and communism (or socialism) as alien and dangerous". Kenyatta was a flamboyant character, with an extroverted personality. According to Murray-Brown, he "liked being at the centre of life", and was always "a rebel at heart" who enjoyed "earthly pleasures". One of Kenyatta's fellow LSE students, Elspeth Huxley, referred to him as "a showman to his finger tips; jovial, a good companion, shrewd, fluent, quick, devious, subtle, [and] flesh-pot loving". Kenyatta liked to dress elaborately; throughout most of his adult life, he wore finger rings and while studying at university in