Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Conservation and Use of Wild Populations of Coffea arabica Conservation and Use of Wild Populations of Coffea arabica COCE is the name of a research project and stands for "Conservation and Use of Wild Populations of "Coffea arabica" in the Montane Rainforests of Ethiopia". The project is financed by the German Ministry for Education and Research (BMBF) and carried out by the Center for Development Research, ZEF Bonn in Germany and with the Institute of Biodiversity Conservation and the Ethiopian Coffee Forest Forum in Ethiopia. The montane rain forests in southeast Ethiopia, the birthplace of wild "Coffea arabica", were the origin of a large part of modern commercially used