Mefloquine during the study. Mefloquine was the first Public-Private Venture (PPV) between the US Department of Defense and a pharmaceutical company. WRAIR transferred all its phase I and phase II clinical trial data to Hoffman LaRoche and Smith Kline. FDA approval as a treatment for malaria was swift. Most notably, phase III safety and tolerability trials were skipped. The drug was first approved and sold on a commercial basis in Switzerland in 1985. However, mefloquine was not approved by the FDA for prophylactic use until 1989. This approval was based primarily on compliance, while safety and tolerability were overlooked. Because of
What You Get Is What You See where in 1989 it was used in a campaign for the New South Wales Rugby League. They later used the Tina Turner song "The Best" in another campaign. The song has been covered many times including by Canadian country music group Straight Clean & Simple and a single for the band taken from their 1992 album "Iron Lady". It was also covered by Scottish / Irish country artist Lisa McHugh. Her cover appears in her 2014 album "A Life That's Good". What You Get Is What You See "What You Get Is What You See" is a song by recording