Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Homosexualities: A Study of Diversity Among Men and Women form was the result of endless discussions and sometimes painful compromise on the part of many highly committed people." "Homosexualities" was part of a series of books that resulted from what Bell and Weinberg called the San Francisco Study. The series began with "Homosexuality: An Annotated Bibliography" in 1972 and culminated in the publication of "Sexual Preference" in 1981. The book's direct predecessor was "Patterns of Adjustment in Deviant Populations", a 1967 survey of white gay men in Chicago designed by Bell and Gebhard and funded by NIMH. This pilot study contained many questions identical to those used in "Homosexualities",