Hollywood Sign Hollywood Sign The Hollywood Sign (formerly the Hollywoodland Sign) is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. "HOLLYWOOD" is spelled out in -tall white capital letters and is 352 feet (107.3 m) long. The sign was originally created in 1923 as an advertisement for a local real estate development, but due to increasing recognition, the sign was left up. The sign has been a frequent target of pranks and vandalism across the decades, but it has since undergone restoration, including
Hollywood Sign It is illegal to make unauthorized physical alterations to the sign. Although the city has occasionally allowed it in the past for commercial purposes, current policy does not permit such changes to be made. This is largely due to neighborhood opposition and to past accidents. However, the sign has been unofficially altered a number of times, often eliciting a great deal of attention. Among the more famous modifications: Multiple other places have imitated the sign in some way. The Hollywood Chamber of Commerce claims trademark rights over the sign's image and demands license fees for commercial use. In films and