Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
History of marketing Revolution", was a pioneering work in the study of the history of marketing practice. And, in 1976, the publication of Robert Bartel's book, "The History of Marketing Thought," marked a turning-point in the understanding of how marketing theory evolved since it first emerged as a separate discipline around the turn of last century. According to etymologists, the term 'marketing' first appeared in dictionaries in the sixteenth century where it referred to the process of buying and selling at a market. The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales