Zorbing inner and outer orbs. In 1994 three investors created the firm ZORB Limited to commercialize sphereing. Their business model was to develop the activity via a franchise system. Zorbing entered the Concise Oxford English Dictionary in 2001 where it was defined as: "a sport in which a participant is secured inside an inner capsule in a large, transparent ball which is then rolled along the ground or down hills". The orb is double-sectioned, with one ball inside the other with an air layer in between (unlike the water walking ball, which is usually a single thin-walled ball). This acts as
Where Is Danny? ultimately winding up—much like his previous three studio albums—on the shortlist for the following year's Grammy Awards nominees. Following a strong interest from Jay-Z in Danny! (and Questlove's inclusion of a modified version of the title track in his 2012 ad campaign for Sonos), the album enjoyed a surge of attention in late 2012 a year after its release (see 2011 in music); Danny! subsequently offered "Where Is Danny?" as a free download temporarily despite presence in retail. According to the Village Voice, the title "Where Is Danny?" is intended to serve as an allusion to the mystique surrounding both