Malvern Water (bottled water) when the rock that filters the water dried out during 2006, allowing the water from heavy storms to flow through it too quickly for the natural filtering process to take place efficiently. Due to the slight impurities, the Coca-Cola Company, manufacturer of the Schweppes brand, had to install filtration equipment, which reclassifies the water as spring water under European Union law. Consequently, the labels were change from: "Malvern The Original English Natural Mineral Water. Naturally filtered through Pre-Cambrian granite and sourced from deep beneath the Malvern Hills." to read "The Original English Water Bottled in the Malvern Hills." In 1998,
Coca-Cola like Coca-Cola." When the British Broadcasting Corporation refused to play the song because of the commercial reference, lead singer Ray Davies re-recorded the lyric as "it tastes just like cherry cola" to get airplay for the song. Political cartoonist Michel Kichka satirized a famous Coca-Cola billboard in his 1982 poster "And I Love New York." On the billboard, the Coca-Cola wave is accompanied by the words "Enjoy Coke." In Kichka's poster, the lettering and script above the Coca-Cola wave instead read "Enjoy Cocaine." Coca-Cola is sometimes used for the treatment of gastric phytobezoars. In about 50% of cases studied, Coca-Cola