Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Me generation term "Me generation" has persisted over the decades so is connected to the baby boomers generation. Some writers, however, have also named the Millennials the Me Generation or Generation Me, while Elspeth Reeve in The Atlantic noted that narcissism is a symptom of youth in most generations. The 1970s were also an era of rising unemployment among the young, continuing erosion of faith in conventional social institutions, and political and ideological aimlessness for many. This was the environment that precipitated gravitation toward Punk rock among America's disaffected young people. By 1980, when Ronald Reagan was elected President, a growing number