Hollywood Sign (2009), "Sharknado" (2013), "San Andreas" (2015), and countless other films. Other movies came up with fictional explanations for the elimination of the original LAND part of the sign. Hollywood Sign The Hollywood Sign (formerly the Hollywoodland Sign) is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. "HOLLYWOOD" is spelled out in -tall white capital letters and is 352 feet (107.3 m) long. The sign was originally created in 1923 as an advertisement for a local real estate development, but due to
Hollywood Sign was the original 50 foot (15.2 m) tall illuminated letter H. In 1949, the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that "LAND" be removed to spell "Hollywood" and reflect the district, not the "Hollywoodland" housing development. The Parks Department dictated that all subsequent illumination would be at the Chamber's expense, so the Chamber opted not to replace the lightbulbs. The 1949 effort gave it new life, but the sign's unprotected wood and sheet metal structure continued to deteriorate. By the 1970s, the