Happiness is a cigar called Hamlet Happiness is a cigar called Hamlet "Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet." Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is
A Town Called Hypocrisy on a fictional television program called "Town Time" and is arguably a response to the accusations of the band's metrosexuality. The video also shows the juxtaposition of attitudes in the band between when they appear during transmission and when they are shown behind the scenes of "Town Time". During transmission, it shows the other band members — bar Watkins — dressed as the following (mainly paying homage to The Village People): a toy soldier, a bumbling policeman, a doctor, a builder and a construction worker. The video, although seemingly based around the things infant children watch (therefore making it seem