Waitrose Duchy Organic estate and the first product was oaten biscuits. Products were initially sold through high-end stores such as Harrods and Fortnum & Mason. During the 1990s Duchy Originals products began being stocked in farm shops and independent delicatessens and expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets, with Waitrose as the brand's largest customer. By 2008 sales of Duchy Originals had raised over £7 million cumulatively for The Prince of Wales's Charitable Foundation. Following the financial crisis of 2007–2008 the Duchy Originals business began making losses, amounting to around
Waitrose Duchy Organic were "outright quackery". Subsequently the Medicines and Healthcare Products Regulatory Agency ruled that healing claims were misleading and required the company to amend an advertising campaign promoting two herbal medicines. In 2002 the "Deeside Water Company" began to produce some of its bottled mineral water for the "Duchy Originals" brand. In 2010 Waitrose rebranded the product as "Duchy Originals from Waitrose" and in 2016 the supermarket repackaged it as part of its "Waitrose One" premium range. Gardening tools were produced under the Duchy Originals brand by the Lancashire company "Caldwells" until it went into administration in 2009. The company Duchy