Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Go-on the name "Shōtoku" (in "go-on") is pronounced as such in some derived place-names, but "Seitoku" (in "kan-on") in others. Both are possible today, depending on what is being referred to. However, some "go-on" sounds are now lost. Even though monolingual Japanese dictionaries list a complete inventory of "go-on" for all characters, some were actually reconstructed using the "fanqie" method or were inferred to be the same as their modern homophones. "Go-on" readings were formerly referred to as . The term 'go-on' was first introduced in the mid-Heian, likely by people who wished to promote "kan-on" readings. During the Tang dynasty,