Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
Frederick Roberts Rinehart as a book salesman for the company. In 1929, Rinehart co-founded the publishing house Farrar & Rinehart with Stanley Rinehart and John C. Farrar. Rinehart then served as a vice president. In just a few weeks, Rinehart and his associates began announcing a slate of upcoming publications: Under the leadership of Rinehart and his colleagues, Farrar & Rinehart achieved notoriety for publishing the works of Hervey Allen, Katherine Brush, and Mary Roberts Rinehart. The company also achieved recognition as one of the first publishers of dollar fiction. After Farrah & Rinehart acquired the Cosmopolitan Book Corporation from William Randolph Hearst