Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Agricultural and Marketing Research and Development Trust research projects, industry support, doctoral scholarships, post-doctoral fellowships and conference funding. Its strategic priorities are: The current trustees are: Agricultural and Marketing Research and Development Trust The Agricultural and Marketing Research and Development Trust (AGMARDT) was established in October 1987 by the government of New Zealand. Its purpose is the "promotion and encouragement of New Zealand's interest in the agricultural, pastoral, horticultural and forestry industries". Funds for the establishment of the trust came from the winding up of the British, Christmas Island and New Zealand Phosphate Commissions. The trust's 2017 report shows grants made in the 2016/17 year totalled $NZ3.975