Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
University of Georgia College of Family and Consumer Sciences receive funds to support their studies and research through fellowships and scholarships totaling more than $100,000. These scholarships range from support for study abroad opportunities to research support and rewards for academic achievement. The College is also a co-sponsor the Center for Undergraduate Research Opportunities(CURO) program, which provides students the opportunity to work with a faculty mentor on a funded project. Many FACS faculty have been recognized both nationally and internationally for their accomplishments. The following units are part of FACS: Institute on Human Development and Disability University of Georgia College of Family and Consumer Sciences The University of Georgia