Waitrose Duchy Organic estate and the first product was oaten biscuits. Products were initially sold through high-end stores such as Harrods and Fortnum & Mason. During the 1990s Duchy Originals products began being stocked in farm shops and independent delicatessens and expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets, with Waitrose as the brand's largest customer. By 2008 sales of Duchy Originals had raised over £7 million cumulatively for The Prince of Wales's Charitable Foundation. Following the financial crisis of 2007–2008 the Duchy Originals business began making losses, amounting to around
Chinese luxury shopping behaviour shopping channels, and price levels. Luxury goods companies are trying to improve their competitiveness with expanding their market geographically. They are oriented towards markets such as China, which currently is the biggest market for luxury and prestige brands from the Western industries. The number of Chinese consumers who can afford luxury goods is about 1.3billion (2012). Chinese consumers are increasingly brand aware, and they intend to invest in luxury fashion brands. Luxury goods companies have to cope with the challenge of cultural and purchasing power differences in China. According to Wong and Ahuvia: ´´The Western rationality inherent in most consumer