Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Startin'/Born to Be... due to the brightness and sometimes they cannot see much due to the darkness. There is a band playing in the water (in the same setting), and an aerobic dancer also performs in the water. Later, people of all ethnicities around the world, mostly children, are individually projected against a white wall stating what they would like to be when they grow up. Since their voices are not heard due to the song, they have visual aids. (For example, a girl is speaking in an ice skating uniform, holding a pair of ice skates). Hamasaki also appears on this backdrop,