Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Ministry of Women and Vulnerable Populations Ministry of Women and Vulnerable Populations The Ministry of Women and Vulnerable Populations of Peru is an organism of the Peruvian government dedicated to affairs related to women and vulnerable populations. Its headquarters is located in Lima, Peru. The current minister is Ana María Mendieta Trefogli. The ministry was created on October 29, 1996 under the name Ministry of the Promotion of Women and of Human Development. Its title was changed to Ministry of Women and Social Development on July 11, 2002. In 2012, it received its current title. The mission of the ministry is to lead and regulate the