Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Schaumburg Boomers Schaumburg Boomers The Schaumburg Boomers are a professional baseball team, based in Schaumburg, Illinois, that began play in the independent Frontier League on May 18, 2012 with their first home game coming a week later on May 25. Home games are played at Boomers Stadium. The Boomers replaced the now defunct Schaumburg Flyers of the Northern League after the franchise was evicted for not paying almost $1 million in back rent. The "Boomers" nickname comes from a common nickname for males of the greater prairie chicken species, a bird which was once abundant in the Midwest but is now a