Hollywood Sign (2009), "Sharknado" (2013), "San Andreas" (2015), and countless other films. Other movies came up with fictional explanations for the elimination of the original LAND part of the sign. Hollywood Sign The Hollywood Sign (formerly the Hollywoodland Sign) is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. "HOLLYWOOD" is spelled out in -tall white capital letters and is 352 feet (107.3 m) long. The sign was originally created in 1923 as an advertisement for a local real estate development, but due to
Hollywood Sign to buy the property for a discounted price of $12.5 million. On February 11, 2010, as part of a campaign to help raise money and with the full support of both the city and the Hollywood Sign Trust, the organization covered each letter of the sign with large banners reading "SAVE THE PEAK". On April 26, 2010, the Trust for Public Land announced it had raised enough money, with "Playboy" magazine founder Hugh Hefner stepping forward to donate the final $900,000. Hefner later gave an additional $100,000 donation. After the purchase, the parcel became an extension of nearby Griffith Park.