Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Bowling Green State University College of Education and Human Development Bowling Green State University College of Education and Human Development Bowling Green State University College of Education and Human Development is the School of education at Bowling Green State University in Bowling Green, Ohio, United States. The college offers curriculum for both undergraduate and graduate students (including doctoral). The School of Family and Consumer Sciences offers undergraduate programs in Apparel Merchandising and Product Development, Food and Nutrition, Human Development and Family Studies, and Interior Design. These programs prepare students for careers and provide a background for students wanting to pursue advanced degrees. The school offers a graduate program with a