Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation gap in those who watched TV or listened to music prior to bedtime compared to those who used cell phones, video games and the Internet. The study looked at Baby Boomers (born 1946-1964), Generation X’ers (born 1965-1980), Generation Y’ers (born 1981-2000) and Generation Z’ers (born 2000 to present). The research, as expected, showed generational gaps between the different forms of technology used. The largest gap was shown between texting and talking on the phone; 56% of Gen Z’ers and 42% of Gen Y’ers admitted to sending, receiving, reading text messages every night within one hour prior to bedtime, compared to only