Battle of Marathon of events, with the competitors running from Marathon to Athens. So popular was this event that it quickly caught on, becoming a fixture at the Olympic games, with major cities staging their own annual events. The distance eventually became fixed at 26 miles 385 yards, or 42.195 km, though for the first years it was variable, being around —the approximate distance from Marathon to Athens. Battle of Marathon The Battle of Marathon (Greek: , "Machē tou Marathōnos") took place in 490 BC, during the first Persian invasion of Greece. It was fought between the citizens of Athens, aided by Plataea,
London Marathon companies and organisations also use the event for brand identification and marketing, including New Balance, Lucozade Sport, Fuller's Brewery and Abbott Laboratories. London Marathon The London Marathon (currently known through sponsorship as the Virgin Money London Marathon) is a long-distance running event held in London, United Kingdom, part of the World Marathon Majors. The event was first run on 29 March 1981 and has been held in the spring of every year since. Since 2010, the race has been sponsored by Virgin Money. The most recent event was the 2018 London Marathon on 22 April 2018. The date of the