Malvern Water (bottled water) when the rock that filters the water dried out during 2006, allowing the water from heavy storms to flow through it too quickly for the natural filtering process to take place efficiently. Due to the slight impurities, the Coca-Cola Company, manufacturer of the Schweppes brand, had to install filtration equipment, which reclassifies the water as spring water under European Union law. Consequently, the labels were change from: "Malvern The Original English Natural Mineral Water. Naturally filtered through Pre-Cambrian granite and sourced from deep beneath the Malvern Hills." to read "The Original English Water Bottled in the Malvern Hills." In 1998,
Bottled water tap water in marketing operations. Consumers are also affected by memories associated with particular brands. For example, Coca-Cola took their Dasani product off the UK market after finding levels of bromate that were higher than legal standards because consumers in the UK associated this flaw with the Dasani product. "Bottled water sales are higher amongst African-American, Asians and Hispanic groups, which typically have lower incomes than whites." Some hypothesize that these differences are due to the geographic distribution of ethnic groups. It was theorized that ethnic differences in bottled water usage "mirror the variability of water system quality between urban,