Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.