Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Cornell University College of Human Ecology building, and a commons adjacent to the existing building. In 2015, the Green Parking Council certified the parking structure a "green garage." Cornell University College of Human Ecology The Cornell University College of Human Ecology (HumEc) is a statutory college in the State University of New York (SUNY) system located on the Cornell University campus in Ithaca, New York. The College of Human Ecology is a compilation of area of study, such as consumer science, nutrition, health economics, public policy, human development and textiles, each through the perspective of human ecology. New York State residents and out-of-state residents are eligible