Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Hook echo between hook echoes and strong horizontal shear zones associated with storm rotation and tornadoes. Hook echoes are a reflection of the movement of air inside and around a supercell thunderstorm. Ahead of the base of the storm, the inflow from the environment is sucked in by the instability of the airmass. As it moves upward, it cools slower than the cloud environment, because it mixes very little with it, creating an echo free tube which ends at higher levels to form a bounded weak echo region or BWER. At the same time, a mid-level flow of cool and drier air