Nelsons (Homeopathy) Charles, Prince of Wales announced a partnership between Nelsons and his Duchy Originals brand to produce a line of herbal remedies. He watched the first batch of products being produced and afterwards gave a speech to staff where he said he had great admiration for the company and had been brought up with their products. In 2009 Nelsons was named ‘Best UK Family Business, £25m+ turnover category’ in the Coutts Prize for Family Business 2008/2009. 2010 was the 150th anniversary of the founding of Nelsons, which was celebrated with a float at the Lord Mayor's Show in London. The Dublin
Waitrose Duchy Organic £3 million in 2009, and in September of that year it was announced that Duchy Originals had agreed an exclusive deal with Waitrose. From August 2010 products were relaunched under the "Duchy Originals from Waitrose" brand and the then range of around 200 lines was expanded to over 300. Waitrose invested heavily in the brand and sales doubled during the first three years of the exclusive arrangement. By 2013 the brand was selling in 30 countries including Australia and Japan. In the summer of 2015 the brand name was changed to "Waitrose Duchy Organic". Waitrose has an exclusive licence to