Mount Lee few years later, the transmitter was moved atop what is now called Mount Lee. An early reference to this name is in a June 1939 article in a magazine published by the California Chamber of Commerce: "Lee has bought a 20-acre site on a mountain top at the eastern boundary of Griffith Park, widening the transmission field of the Don Lee equipment to take in new thousands of homes in the Hollywood hills and the San Fernando Valley. The site is one and a half times higher than the top floor of the Empire State Building in New York. Mount
Hollywood Sign district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Street. He suggested to his friend Harry Chandler, the owner of the "Los Angeles Times" newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills." They contracted the Crescent Sign Company to erect thirteen south-facing letters on the hillside. The