Blue Is the Colour (song) became a hit in Australia. In 1978, the song was re-recorded as "White Is The Colour" for the Vancouver Whitecaps FC and became a local hit. The Scottish rock duo The Proclaimers re-recorded "White Is The Colour" for the Whitecaps' 2002 season, and performed it live during half-time of a game. Since the club's move to the MLS in 2011, it has been the entrance song for every home game at BC Place. The song has been modified into Danish by Flemming Anthony into the title "Rød-hvide farver" (Red and white colours). The song was the official supporter's song for
Terry Pratchett's The Colour of Magic programming at Sky One, also appears as the Alchemist. A teaser trailer, released in late February 2008, featured principal cast members, including Rincewind, Twoflower, Trymon and the Arch-Astronomer of Krull, attempting to describe octarine, the 'colour of magic'. The teaser concludes with the film's tagline: "a pigment of your imagination". Two more trailers were released in March 2008, containing a more complete synopsis, with narration by Brian Cox. The trailers formed part of a multimillion-dollar advertising campaign in partnership with Amazon.com and Borders Books. In addition to conventional adverts in national newspapers and banner ads on sites including MSN.com and