UCAS the academic year that they turn 17. However this is about to change after government reforms; when students will be required to remain in education or training until their 18th birthday. UCAS Media is a commercial enterprise that raises money by offering commercial organisations and education providers a channel to communicate with prospective students: in effect, it sells targeted advertising space. UCAS Media does not disclose information about applicants to its advertising clients. However, it does send advertisements to applicants on behalf of its clients, and is able to target specific groups such as 'early adopters' or those located in
The Great Courses was coherent and logical. Analyst Heather Mac Donald, writing in the conservative publication "City Journal", described the courses offered by "The Teaching Company" as more mainstream than what is offered at traditional American liberal arts colleges. She described the course selection as being driven by market forces, with the firm's founder, Tom Rollins, querying customers as to what subjects they wanted to learn about, and using market research techniques to figure out what courses to offer, and even what lectures to include, to satisfy an intensely loyal customer base. As a result, there is less emphasis in the catalog on