Woolworth Building the same title published in 1916. It remained the tallest building in the world until the construction of 40 Wall Street and the Chrysler Building, also in New York City, in 1930; an observation deck on the 57th floor attracted visitors until 1941. The building's tower, flush with the main frontage on Broadway, joins an office block base with a narrow interior court for light. The exterior decoration was cast in limestone-colored, glazed architectural terra-cotta panels. Strongly articulated piers, carried—without interrupting cornices—right to the pyramidal cap, give the building its upward thrust. The Gothic detailing concentrated at the highly visible
The Oregonian Building Building lost its status as Portland's tallest building in 1911, when the Yeon Building was completed. A jewelry store, Jaeger Brothers, that had occupied a portion of the ground floor was displaced in the early 1920s when the newspaper needed room for a new three-story printing press made by Goss, which came into use in 1923. In 1930, a huge neon sign measuring tall by wide and reading "The Oregonian" was attached to the building, on the corner at Sixth and Alder streets. The sign's manufacturer, Electrical Products Corporation, of Los Angeles, expressed the belief that it was the largest