Minos the bull to Poseidon, but then decided to substitute a different bull. In rage, Poseidon cursed Pasiphaë, Minos' wife, with a mad passion for the bull. Daedalus built her a wooden cow, which she hid inside. The bull mated with the wooden cow and Pasiphaë was impregnated by the bull, giving birth to a horrible monster, again named Asterius, the Minotaur, half man half bull. Daedalus then built a complicated "chamber that with its tangled windings perplexed the outward way" called the Labyrinth, and Minos put the Minotaur in it. To make sure no one would ever know the secret
Icarus paradox lead to declining sales and profits and even bankruptcy. This happens as managers make unwise decisions based on past strategies that they mistakenly believe will always be relevant and companies exploit as much as possible the strategies that contributed to their success, centralise their focus on the products that launched their brand and become blinded to changes in the external business environment. The Icarus Paradox refers to the Greek tale of Icarus. He was the son of Daedalus, an inventor, architect and sculptor who built the Labyrinth for King Minos. After falling out of favour with Minos, Daedalus and Icarus