Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Human DNA Profiling Bill the Department of Biotechnology. The bill proposes to form a National DNA Data Bank and a DNA Profiling Board, and use the data for various specified purposes. The proposed DNA Profiling Board will consist of molecular biology, human genetics, population biology, bioethics, social sciences, law and criminal justice experts. The Board will define standards and controls for DNA profiling. It will also certify labs and handle access of the data by law enforcement agencies. There will be similar bodies at state levels. The bill will also create a National DNA Data Bank, which will collect data from offenders, suspects, missing