Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Forensic profiling Forensic profiling Forensic profiling is the study of trace evidence in order to develop information which can be used by police authorities. This information can be used to identify suspects and convict them in a court of law. The term "forensic" in this context refers to "information that is used in court as evidence" . The traces originate from criminal or litigious activities themselves. However traces are information that is not strictly dedicated to the court. They may increase knowledge in broader domains linked to security that deal with investigation, intelligence, surveillance, or risk analysis . Forensic profiling is different