Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
Alumina effect pigment of all layers in the pigment structure, including the AlOsubstrate. Analytical investigations show that the thickness range of the aluminum oxide platelets and the resultant pigments can be controlled very precisely. The sparkle effect of the pigments in coating applications is controlled by the quantity of the added pigment. The effect is visible already at concentrations of 0.1% in the paint system. The intensity is steadily increased up to pigment concentrations of about 2%. The single light spots arising from the pigment structure and orientation in the paint system seem to spring back and forth when a painted metal plate