Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Agricultural Development and Marketing Corporation Agricultural Development and Marketing Corporation The Agricultural Development and Marketing Corporation, or ADMARC, was formed in Malawi in 1971 as a Government-owned corporation or parastatal to promote the Malawian economy by increasing the volume and quality of agricultural exports, to develop new foreign markets for the consumption of Malawian agricultural produce and to support Malawi's farmers. It was the successor of a number of marketing boards of the colonial-era and early post-colonial times, whose functions were as much about controlling African smallholders and generating government revenues as in promoting agricultural development. At its foundation, ADMARC was given the power to