Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation gap 15% of Gen X’ers (born 1965-1980), and 5% of Baby Boomers. Baby Boomers (born 1946-1964), were more likely to watch TV within the last hour prior to bedtime, 67%, compared to Gen Y’ers (born 1981-2000), who came in at 49%. When asked about computer/internet use within the last hour prior to bedtime, 70% of those polled admitted to using a computer "a few times a week", and from those, 55% of the Gen Z’ers (born mid-1990s or 2000 to present), said they "surf the web" every night before bed. Another phenomenon within language that works to define a generation gap