Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Gustavus Myers Center for the Study of Bigotry and Human Rights Gustavus Myers Center for the Study of Bigotry and Human Rights The Gustavus Myers Center for the Study of Bigotry and Human Rights, earlier known as the Gustavus Myers Center for Human Rights or The Gustavus Myers Center for the Study of Human Rights in North America or several other such variations, was an American non-profit organization that existed from 1984 to 2009. It took its name from American journalist and historian Gustavus Myers and, in particular, from his 1943 work "History of Bigotry in the United States". The center was most known for the Gustavus Myers Outstanding Book Award,