Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Human DNA Profiling Bill Human DNA Profiling Bill The DNA Based Technology (Use and Regulation) Bill, 2017 or the Human DNA Profiling Bill is a proposed legislation in India. The bill will allow the government to establish a National DNA Data Bank and a DNA Profiling Board, and use the data for various specified forensic purposes. The bill has raised concerns of privacy among citizen rights groups. The bill was expected to be presented in the parliament in the monsoon session of 2015. The bill was originally proposed in 2007 and in 2012 drafting of the bill began. The draft bill was prepared by