Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
More to Lose by Medium (sometimes billed as "Medium" by Fade), to prevent other rival stations finding the song and playing it for themselves. To make it impossible for other DJs to record the song and play it on their own station, DWRT-FM even inserted a station ID midway through the track. A year later, radio station DWXB-102 revealed the true identity of the song. "More to Lose" became an instant hit among Filipino teenagers. The song also swept the nation's dance clubs and endless airplay on Manila FM stations throughout the mid-1980s. More to Lose "More To Lose" is a single by