Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation gap 1940 and 1959. The generation gap, however, between the Baby Boomers and earlier generations is growing due to the Boomers population post-war. There is a large demographic difference between the Baby Boomer generation and earlier generations, where earlier generations are less racially and ethnically diverse than the Baby Boomers’ population. Where this drastic racial demographic difference occurs also holds to a continually growing cultural gap as well; baby boomers have had generally higher education, with a higher percentage of women in the labor force and more often occupying professional and managerial positions. These drastic culture and generation gaps create issues