Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation X baby boomers and Millennials on multiple factors such as attitudes on political or social issues, educational attainment, and social media use. Gen Xers were the first cohort to come of age with MTV. They were the first generation to experience the emergence of music videos as teenagers and are sometimes called the MTV Generation. Gen Xers were responsible for the alternative rock movement of the 1990s and 2000s, including the grunge subgenre. Hip Hop and rap have also been described as defining music of the generation, including Tupac Shakur, N.W.A. and The Notorious B.I.G. As Generation X began to enter