Waitrose Duchy Organic originate, manufacture, distribute and sell Duchy products within the UK through its stores as well as via third parties. The tradition of donating royalties to charity has continued and the Prince of Wales has continued his involvement with the brand. The company Duchy Originals originated the "Duchy Originals" brand in 1990 as a premium organic food and drink brand. It also created two other brands, "Duchy Selection"s and "Duchy Collections". "Duchy Selections" was a range of premium free-range (but not organic) pork and fish products and mineral waters, and "Duchy Collections" was a range of high quality non food products.
The Luxury Institute Brand Status Index surveys, which aggregate the brand preferences of high-net-worth individuals within various luxury market categories. In 2009, some available categories included: The Luxury Institute The Luxury Institute is a premium goods and services consulting firm based in New York, NY. It has the largest global network of luxury experts. It has conducted more quantitative and qualitative research on affluent consumers than any other entity. Over the last 16 years, the firm has served over 1,000 luxury and premium goods and services brands. The Luxury Institute's reports, as well as CEO Milton Pedraza, have been cited in luxury industry