Waitrose Duchy Organic Waitrose Duchy Organic Waitrose Duchy Organic (formerly "Duchy Originals from Waitrose" and earlier simply "Duchy Originals") is a brand of organic food sold mainly in Waitrose stores in the United Kingdom, Ocado and small independent stores. The brand is a partnership between Waitrose and Duchy Originals Limited, a company set up by Charles, Prince of Wales, in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales. The Duchy Originals brand was originally conceived in 1990 as an outlet for the organic food grown on the Prince of Wales Highgrove House
Waitrose Duchy Organic £3 million in 2009, and in September of that year it was announced that Duchy Originals had agreed an exclusive deal with Waitrose. From August 2010 products were relaunched under the "Duchy Originals from Waitrose" brand and the then range of around 200 lines was expanded to over 300. Waitrose invested heavily in the brand and sales doubled during the first three years of the exclusive arrangement. By 2013 the brand was selling in 30 countries including Australia and Japan. In the summer of 2015 the brand name was changed to "Waitrose Duchy Organic". Waitrose has an exclusive licence to