Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Melbourne Boomers boost crowd numbers. The team also changed its colours from blue and gold to purple and gold. Following the 2015–16 season, the Bulleen Templestowe Basketball Association was ready to give the team licence back to the NBL, having officially stopped supporting the Boomers financially, after deciding it needed to focus on participation and an upgrade of its home facility in Bulleen. Contingency plans to save the team are being considered. Etihad Stadium chairman Tony Hallam led the ownership group that took over the Boomers, and former Opals star Lauren Jackson later joined as commercial operations executive. Melbourne Boomers The Melbourne