Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Earth to Echo new homes elsewhere. Tuck stays, however, and new neighbors move in. Sometime later, the four meet up again, as the film ends with Alex holding up his phone towards the sky. In a scene after the credits, Alex addresses his friends as his phone apparently starts to move and glitch out, a sign that Echo may be returning. "Earth to Echo" was commissioned by Sean Bailey, Walt Disney Studios' President of Production, under the working title, "Untitled Wolf Adventure", while the studio shifted leadership between Rich Ross and Alan Horn. After Horn's succession as Chairman and viewing a final cut