Stephen Dedalus Stephen Dedalus Stephen Dedalus is James Joyce's literary alter ego, appearing as the protagonist and antihero of his first, semi-autobiographical novel of artistic existence "A Portrait of the Artist as a Young Man" and an important character in Joyce's "Ulysses". In "Stephen Hero", an early version of what became "Portrait", Stephen's surname is spelled "Daedalus" in more precise allusion to Daedalus, the architect in Greek myth who was contracted by King Minos to build the Labyrinth in which he would imprison his wife's son the Minotaur. Buck Mulligan makes reference to the mythological namesake in "Ulysses", telling Stephen, "Your absurd
Icarus paradox lead to declining sales and profits and even bankruptcy. This happens as managers make unwise decisions based on past strategies that they mistakenly believe will always be relevant and companies exploit as much as possible the strategies that contributed to their success, centralise their focus on the products that launched their brand and become blinded to changes in the external business environment. The Icarus Paradox refers to the Greek tale of Icarus. He was the son of Daedalus, an inventor, architect and sculptor who built the Labyrinth for King Minos. After falling out of favour with Minos, Daedalus and Icarus