Malvern Water (bottled water) 350 litres (77 gallons) per minute. Schweppes began bottling the water on a commercial scale in 1850 and it was first offered for sale at the Great Exhibition of 1851. Since the owners, Coca-Cola Enterprises, closed their Colwall plant in November 2010, Malvern Water is now exclusively bottled on a smaller scale by the family-owned Holywell Water Company Ltd under the name Holywell Malvern Spring Water who offer the water in still and sparkling (carbonated) versions. Malvern Water has been bottled and distributed in the United Kingdom and abroad from the 16th century, with water bottling at the Holy Well
The Coca-Cola Company during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their love of the game, partly due to Best Buy's efforts through their @15 program. Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA European Championships. The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. Each fall, Coca-Cola is the sponsor of the TOUR