Happiness is a cigar called Hamlet ITV list made in 2005 and as the third funniest television advertisement ever by Campaign Live in 2008. Happiness is a cigar called Hamlet "Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet." Commercials used an excerpt from a
What Is a Nation? and continues to be invoked. Political historian Karl Deutsch, in a quote sometimes mistakenly attributed to Renan, said that a nation is "a group of people united by a mistaken view about the past and a hatred of their neighbours". Benedict Anderson's 1983 work Imagined Communities, which states that a nation is an "imagined political community", argues that Renan contradicts himself when he says French people must have forgotten the St. Bartholomew's Day massacre, yet does not explain what it is. In other words, Renan assumes that all his readers will remember the very massacre he says they have forgotten.