Waitrose Duchy Organic originate, manufacture, distribute and sell Duchy products within the UK through its stores as well as via third parties. The tradition of donating royalties to charity has continued and the Prince of Wales has continued his involvement with the brand. The company Duchy Originals originated the "Duchy Originals" brand in 1990 as a premium organic food and drink brand. It also created two other brands, "Duchy Selection"s and "Duchy Collections". "Duchy Selections" was a range of premium free-range (but not organic) pork and fish products and mineral waters, and "Duchy Collections" was a range of high quality non food products.
Ambrosia (food brand) demand, the creamery opened a new factory near to the original production facility. In 1990 the entire company was acquired by Colman's Ltd., a famous brand of mustard. This in turn was bought out by Unilever in 2001. Unilever sold the brand on in 2004, to Premier Foods, where it is still a core brand, alongside others such as Bisto, Branston and Hovis. In November 2018, Premier Foods announced that they are about to sell the Amrosia factory and brand in a move to focus on its growing brands, such as Batchelors and Mr Kipling, and to accelerate the rate