Hollywood Sign homeowners. Many public space advocates have contended that the city should not restrict access points to the sign from the public, suggesting that other avenues be explored to alleviate the challenges that tourism presents to the surrounding communities. They have also argued that the streets, sign, and parkland are public property and should be accessible to all since they are funded by public tax dollars. An aerial tramway to the top of Mount Lee and the sign has been proposed numerous times. In June 2018, Warner Bros. proposed to fund an estimated $100 million tramway that would run from their
Hollywood on the Tiber by Hollywood studios, which reached its height with 20th Century Fox's "Cleopatra" in 1963. The phrase "Hollywood on Tiber", a reference to the river that runs through Rome, was coined in 1950 by "Time Magazine" during the making of "Quo Vadis". Following World War II, Hollywood studios increasingly shifted production abroad both to take advantage of lower costs and to use frozen funds (profits from American films which foreign governments barred from export). These films, known as runaway productions, could also benefit from local subsidies. By the early 1950s, some of the largest-budget American films were being shot in European