History of salt English places carry the suffix and are historically related to salt, including the four Cheshire 'witches' of Middlewich, Nantwich, Northwich and Leftwich (a small village south of Northwich), and Droitwich in Worcestershire. Middlewich, Nantwich, Northwich and Droitwich are known as the "Domesday Wiches" due to their mention in the Domesday Book, "an indication of the significance of the salt-working towns in the economy of the region, and indeed of the country". Salt was very important to Europe because it was hard to trade with Africa and they needed to produce it themselves. Monopolies over salt production and trade were essential
WICH personalities (even its station tagline eventually became "personality radio"): Stu Bryer, (longtime midday host and station favorite) Johnny London, former Morning drive-time personality, (who both ran for city mayor and once boxed at a local celebrity function), Jim Reed (station manager and son of first super salesman Dick Reed), Bill Reese (legendary comedic late night host), Dick Legare (whose Saturday afternoon show, "Beachcomber's Beat" was a town favorite), Michael Bernz, newscaster Cassidy Driscoll, newscaster Kevin Gorden. The station hosted such programs as "Swap Shop" and "Stu-same Street". WICH WICH (1310 AM, "Personality Radio") is a radio station licensed to serve