Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
Rinehart (Harvard) man in Africa who was about to be kidnapped by some Arabs supposedly screamed "Rinehart!" and was rescued because there happened to be another Harvard man nearby in the French Foreign Legion. It is now considered established that the original target of the call was James Bryce Gordon Rinehart (Harvard 1900). A contemporary piece in the "Harvard Crimson" adds details: As this origin faded from memory, while the cry itself remained current, various false origin stories were circulated. One had Mr Rinehart hiring other students to call his name, to make him appear more popular. These origin stories were collected,