Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Millennials more "open-minded than their parents on controversial topics". Of those surveyed, nearly 75% supported same-sex marriage. A 2013 Pew Research Poll found that 84% of millennials, born since 1980, who were at that time between the ages of 18 and 32, favored legalizing the use of marijuana. In 2015, the Pew Research Center also conducted research regarding generational identity. It was discovered that millennials are less likely to strongly identify with the generational term when compared to Generation X or to the Baby Boomers, with only 40% of those born between 1981 and 1997 identifying as part of the Millennial