Daedalus Daedalus, and he to Hephaestus, son of Zeus." This suggests that Daedalus was related to Hephaestus, the god of blacksmiths, and therefore to Zeus himself. Daedalus is first mentioned by Homer as the creator of a wide dancing-ground for Ariadne. He also created the Labyrinth on Crete, in which the Minotaur (part man, part bull) was kept. In the story of the labyrinth as told by the Hellenes, the Athenian hero Theseus is challenged to kill the Minotaur, finding his way with the help of Ariadne's thread. Daedalus' appearance in Homer is in an extended metaphor, "plainly not Homer's invention",
Icarus paradox lead to declining sales and profits and even bankruptcy. This happens as managers make unwise decisions based on past strategies that they mistakenly believe will always be relevant and companies exploit as much as possible the strategies that contributed to their success, centralise their focus on the products that launched their brand and become blinded to changes in the external business environment. The Icarus Paradox refers to the Greek tale of Icarus. He was the son of Daedalus, an inventor, architect and sculptor who built the Labyrinth for King Minos. After falling out of favour with Minos, Daedalus and Icarus