Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Methods used to study memory works. Intraspecies comparisons are key. Rats for example display extremely complex behaviours and most of the structures in their brain parallel those in humans. Due to their relatively simple organization, slugs can be useful for studying how neurons interconnect to produce observable behaviour. Fruit flies are useful for studying gene-behaviour interactions because many generations with genetic alterations can be quickly bred in the laboratory. Methods used to study memory The study of memory incorporates research methodologies from neuropsychology, human development and animal testing using a wide range of species. The complex phenomenon of memory is explored by combining evidence from