Hollywood Sign Burbank studio lot and up the north face of Mount Lee to a new visitors area near the sign. Other proposals stakeholders have set forth include establishing an official visitor's center for the sign, public shuttle service to lead tourists to the sign or trails, or even erecting a duplicate sign on the opposite side of Mount Lee. The Hollywood Sign Trust directs visitors to two viewing platforms, Griffith Observatory and the Hollywood and Highland Center. Visitors can hike to the sign from the Bronson Canyon entrance to Griffith Park or from Griffith Observatory. There is also a trailhead near
Hollywood Sign to buy the property for a discounted price of $12.5 million. On February 11, 2010, as part of a campaign to help raise money and with the full support of both the city and the Hollywood Sign Trust, the organization covered each letter of the sign with large banners reading "SAVE THE PEAK". On April 26, 2010, the Trust for Public Land announced it had raised enough money, with "Playboy" magazine founder Hugh Hefner stepping forward to donate the final $900,000. Hefner later gave an additional $100,000 donation. After the purchase, the parcel became an extension of nearby Griffith Park.