Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Oxford Poverty and Human Development Initiative down and analysed in a powerful way to inform policy. It can be used to: Oxford Poverty and Human Development Initiative The Oxford Poverty and Human Development Initiative (OPHI) is an economic research centre within the Oxford Department of International Development at the University of Oxford, England, that was established in 2007. The centre was established in 2007. In 2010, OPHI developed the Multidimensional Poverty Index for the United Nations Development Programme's Human Development Report. Since then OPHI has published a Global Multidimensional Poverty Index (MPI) annually. OPHI also serves as the Secretariat of the Multidimensional Poverty Peer Network (MPPN),