Happiness is a cigar called Hamlet Happiness is a cigar called Hamlet "Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet." Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is
What Is a Man Without a Moustache? in New York City on May 25, 2006. At the 53rd Pula Film Festival, the film won the Golden Gate of Pula award as the audience's favourite. At the same festival, Cvitešić won the Golden Arena award for Best Actress in a Leading Role and Tamara Obrovac won the award for Best Music Score. In addition to winning at Pula, Cvitešić also won the Best Actress Award at the 11th Sarajevo Film Festival. "What Is a Man Without a Moustache?" received generally positive reviews from critics. As of March 9, 2010, aggregate review website Metacritic registered a normalized rating of