Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Human Lunar Return study The projected cost of the mission over the five year development timeline ranged between $2.5 and $4 billion. The mission required two shuttle and three Proton launches to land two astronauts and a small habitat structure at Aristarchus crater. Human Lunar Return study NASA began its "Human Lunar Return study" in September 1995 to identify ways it could conduct future human spaceflight missions to the Moon. The final Human Lunar Return (HLR) briefing took place on August 7, 1996. The study was seen as laying "the foundation for human space activity over the next three decades." The study called for