Singing Christmas Tree bass and heavier singers at the bottom of the tree. In reality, they are arranged in six sections. They are broken down with two sections of sopranos, two sections of altos, a section of tenors, and a section of bass. Singers who require sitting in a chair or a stool during the performance are located in the bottom two rows of the tree. Choir members who are acrophobic (fear of heights) are located near the bottom of the tree while claustrophobic (fear of restriction or suffocation) choir members are located at the outside of the tree. Most choir members stand
Fear appeal Fear appeal Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: "Never pick up a stranger, pick up Prestone anti-freeze." This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up. The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand