The Prince of Wales's Charitable Foundation three subsidiary companies, PCF Social Enterprsies Ltd - a holding company for A. G. Carrick Ltd and Duchy Originals Ltd, Prince's Charities Events Ltd, and Golden Jubilee Events Ltd. Duchy Originals Ltd is a wholly owned subsidiary of the Foundation. It was set up as a company by the Prince of Wales in 1990, and since then Duchy Originals and Duchy Selections have become well known food brands manufactured and sold by many different companies. The Duchy Originals company is paid royalties by the sellers of Duchy Original and Duchy Selections foods. The turnover of the company, which is the
Lifestyle brand are connected to the consumption of a luxury brand: for example those that bring pleasure or excitement (Choi & Kim 2003; Kim et al., 2010; Vigneron & Johnson, 2004). Consumers who purchase luxury brands tend to have a strong social function within their social class. Retail Brands Lifestyle retail branding is the way in which retailers refine their products or services to interest lifestyles in specific market segments (Helman & Chernatony, 1999). Examples of lifestyle retail brands include Laura Ashley, GAP and Benneton. These retailers offer a distinct and recognised set of values to consumers. Over time, a number of