Waitrose Duchy Organic originate, manufacture, distribute and sell Duchy products within the UK through its stores as well as via third parties. The tradition of donating royalties to charity has continued and the Prince of Wales has continued his involvement with the brand. The company Duchy Originals originated the "Duchy Originals" brand in 1990 as a premium organic food and drink brand. It also created two other brands, "Duchy Selection"s and "Duchy Collections". "Duchy Selections" was a range of premium free-range (but not organic) pork and fish products and mineral waters, and "Duchy Collections" was a range of high quality non food products.
Chinese luxury shopping behaviour shopping channels, and price levels. Luxury goods companies are trying to improve their competitiveness with expanding their market geographically. They are oriented towards markets such as China, which currently is the biggest market for luxury and prestige brands from the Western industries. The number of Chinese consumers who can afford luxury goods is about 1.3billion (2012). Chinese consumers are increasingly brand aware, and they intend to invest in luxury fashion brands. Luxury goods companies have to cope with the challenge of cultural and purchasing power differences in China. According to Wong and Ahuvia: ´´The Western rationality inherent in most consumer