Pigment pigment derived from a parasitic insect found in Central and South America—attained great status and value in Europe. Produced from harvested, dried, and crushed cochineal insects, carmine could be—and still is—used in fabric dye, food dye, body paint, or—in its solid lake form—almost any kind of paint or cosmetic. According to Diana Magaloni, the Florentine Codex contains a variety of illustrations with multiple variations of the red pigments. Specifically in the case of "achiotl (light red)," technical analysis of the paint reveals multiple layers of the pigment although the layers of the pigment is not visible to the naked eye.
Terry Pratchett's The Colour of Magic programming at Sky One, also appears as the Alchemist. A teaser trailer, released in late February 2008, featured principal cast members, including Rincewind, Twoflower, Trymon and the Arch-Astronomer of Krull, attempting to describe octarine, the 'colour of magic'. The teaser concludes with the film's tagline: "a pigment of your imagination". Two more trailers were released in March 2008, containing a more complete synopsis, with narration by Brian Cox. The trailers formed part of a multimillion-dollar advertising campaign in partnership with Amazon.com and Borders Books. In addition to conventional adverts in national newspapers and banner ads on sites including MSN.com and