Beer card cash nine winners, ending with the beer card. If the diamonds don't break, there's a chance that a defender will be pseudosqueezed and choose to discard a diamond. For declarer to discard three diamond honors risks losing the contract unnecessarily, and so forfeits the beer, even if diamonds turn out to break normally. Alternately, if North-South only exclude diamond partials from beer card enforcement, then the declarer in six diamonds can easily beer assuming trumps break. Declarer wins the (say) heart lead in the South hand and cashes one high trump in the North hand. When they break, declarer cashes
United States Playing Card Company throughout its history: Andrew Dougherty in 1907 (adding Tally-Ho), Russell Playing Card Co. in 1929 (adding Aristocrat), Heraclio Fournier, S.A in 1986, Arrco (formerly Arrow) Playing Card Company in 1987, Hoyle Products in 2001, and finally KEM Playing Cards in 2004. In 1930, USPCC subsidiaries Consolidated Card Co., Standard Playing Card Co., and Andrew Dougherty merged into Consolidated-Dougherty which continues to produce cards from all three brands including Bee and Tally-Ho. Meanwhile, the company would itself be acquired several times in its history: starting with Diamond International in 1969, Jessup & Lamont in 1982, Frontenac in 1989, and then a