Clathrus ruber of the mature fruit bodies have been identified as carotenes, predominantly lycopene and "beta"-carotene—the same compounds responsible for the red and orange colors of tomatoes and carrots, respectively. Lycopene is also the main pigment in the closely related fungus "Clathrus archeri", while "beta"-carotene is the predominant pigment in the Phallaceae species "Mutinus caninus", "M. ravenelii", and "M. elegans". Clathrus ruber Clathrus ruber is a species of fungus in the stinkhorn family, and the type species of the genus "Clathrus". It is commonly known as the latticed stinkhorn, the basket stinkhorn, or the red cage, alluding to the striking fruit bodies
Terry Pratchett's The Colour of Magic programming at Sky One, also appears as the Alchemist. A teaser trailer, released in late February 2008, featured principal cast members, including Rincewind, Twoflower, Trymon and the Arch-Astronomer of Krull, attempting to describe octarine, the 'colour of magic'. The teaser concludes with the film's tagline: "a pigment of your imagination". Two more trailers were released in March 2008, containing a more complete synopsis, with narration by Brian Cox. The trailers formed part of a multimillion-dollar advertising campaign in partnership with Amazon.com and Borders Books. In addition to conventional adverts in national newspapers and banner ads on sites including MSN.com and