Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Japan Echo an official successor called "Japan Foreign Policy Forum". Japan Echo Japan Echo was an English-language periodical on Japanese issues which was initially published in print form by Japan Echo Inc. between 1974 and 2010. Consisting mainly of translations into English of magazine and news articles originally published in Japanese, "Japan Echo" was launched with the support of Japan's Foreign Affairs Ministry "to enable people abroad to learn what the Japanese themselves are thinking and writing about the issues of the day." Though independently published, the Japanese government provided most of "Japan Echo"'s funding for the duration of its existence. In