Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Oxford Poverty and Human Development Initiative down and analysed in a powerful way to inform policy. It can be used to: Oxford Poverty and Human Development Initiative The Oxford Poverty and Human Development Initiative (OPHI) is an economic research centre within the Oxford Department of International Development at the University of Oxford, England, that was established in 2007. The centre was established in 2007. In 2010, OPHI developed the Multidimensional Poverty Index for the United Nations Development Programme's Human Development Report. Since then OPHI has published a Global Multidimensional Poverty Index (MPI) annually. OPHI also serves as the Secretariat of the Multidimensional Poverty Peer Network (MPPN),