Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Agricultural Development and Marketing Corporation Region growing Burley tobacco were controlled by Banda and senior officials and politicians. Land alienation speeded up in the 1970s; however the process differed from that of the early colonial period as most new estates were medium-sized farms and not in the scale of former European-owned estates. This still represented the transfer of land from smallholders to a better off elite. In 1971, a Farmers Marketing (Amendment) Act changed the name of the FMB to the Agricultural Development and Marketing Corporation (ADMARC). It also changed the corporate structure: instead of the FMB's non-executive chairman, ADMARC was given an executive chairman