Generations in the workforce the recession, there has been a significant shift in Gen X moving to management roles. Perceptions of Gen X managers are high according to an online survey published by Ernst & Young. Out of 200 people, 57% of respondents believed that Gen X displayed each of the survey’s positive characteristics and were thought to be best at managing through difficult times. The Y generation, also referred to as "Millennials" were born around 1980 to 2000. They have been described in a report published by United Nations Joint Staff Pension Fund as the next big generation after the Baby Boomers. They
MTV Generation daily teen viewers. Children of the eighties would henceforth be known as 'the MTV Generation.'" As early as its October 13, 1984 issue, "Billboard" Magazine was using the term in reference to musical preferences. The phrase was later expanded to include the purchasing choices of a generation of consumers, with the J. Walter Thompson advertising agency describing the demographic in a 1985 presentation entitled "The New American Consumers", with one business columnist noting that "We baby boomers are raising what J. Walter calls the MTV Generation and these 12 to 19 year olds are unbelievably affluent..." Bret Easton Ellis was