Hollywood Sign Burbank studio lot and up the north face of Mount Lee to a new visitors area near the sign. Other proposals stakeholders have set forth include establishing an official visitor's center for the sign, public shuttle service to lead tourists to the sign or trails, or even erecting a duplicate sign on the opposite side of Mount Lee. The Hollywood Sign Trust directs visitors to two viewing platforms, Griffith Observatory and the Hollywood and Highland Center. Visitors can hike to the sign from the Bronson Canyon entrance to Griffith Park or from Griffith Observatory. There is also a trailhead near
Hollywood on the Tiber by Hollywood studios, which reached its height with 20th Century Fox's "Cleopatra" in 1963. The phrase "Hollywood on Tiber", a reference to the river that runs through Rome, was coined in 1950 by "Time Magazine" during the making of "Quo Vadis". Following World War II, Hollywood studios increasingly shifted production abroad both to take advantage of lower costs and to use frozen funds (profits from American films which foreign governments barred from export). These films, known as runaway productions, could also benefit from local subsidies. By the early 1950s, some of the largest-budget American films were being shot in European