UCAS the academic year that they turn 17. However this is about to change after government reforms; when students will be required to remain in education or training until their 18th birthday. UCAS Media is a commercial enterprise that raises money by offering commercial organisations and education providers a channel to communicate with prospective students: in effect, it sells targeted advertising space. UCAS Media does not disclose information about applicants to its advertising clients. However, it does send advertisements to applicants on behalf of its clients, and is able to target specific groups such as 'early adopters' or those located in
First Student UK First Student UK First Student UK is the brand used by FirstGroup for student transport in the United Kingdom. The brand was originally used in the United States for school transport there, and was expanded to the United Kingdom in 2000. First Student UK is a pioneer in the introduction of task-specific school buses in Britain, usually painted school bus yellow to distinguish them from conventional buses. First Student and First in West Yorkshire successfully piloted one of the first yellow school bus schemes in the Huddersfield and Calderdale area in 2000. In 2002, another early scheme began in Wrexham,