Waitrose Duchy Organic estate and the first product was oaten biscuits. Products were initially sold through high-end stores such as Harrods and Fortnum & Mason. During the 1990s Duchy Originals products began being stocked in farm shops and independent delicatessens and expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets, with Waitrose as the brand's largest customer. By 2008 sales of Duchy Originals had raised over £7 million cumulatively for The Prince of Wales's Charitable Foundation. Following the financial crisis of 2007–2008 the Duchy Originals business began making losses, amounting to around
Ambrosia (food brand) demand, the creamery opened a new factory near to the original production facility. In 1990 the entire company was acquired by Colman's Ltd., a famous brand of mustard. This in turn was bought out by Unilever in 2001. Unilever sold the brand on in 2004, to Premier Foods, where it is still a core brand, alongside others such as Bisto, Branston and Hovis. In November 2018, Premier Foods announced that they are about to sell the Amrosia factory and brand in a move to focus on its growing brands, such as Batchelors and Mr Kipling, and to accelerate the rate