Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Bowling Green State University College of Education and Human Development Bowling Green State University College of Education and Human Development Bowling Green State University College of Education and Human Development is the School of education at Bowling Green State University in Bowling Green, Ohio, United States. The college offers curriculum for both undergraduate and graduate students (including doctoral). The School of Family and Consumer Sciences offers undergraduate programs in Apparel Merchandising and Product Development, Food and Nutrition, Human Development and Family Studies, and Interior Design. These programs prepare students for careers and provide a background for students wanting to pursue advanced degrees. The school offers a graduate program with a