Color reflected color depends upon the viewing angle. Numerous scientists have carried out research in butterfly wings and beetle shells, including Isaac Newton and Robert Hooke. Since 1942, electron micrography has been used, advancing the development of products that exploit structural color, such as "photonic" cosmetics. Color Color (American English), or colour (Commonwealth English), is the characteristic of human visual perception described through color "categories", with names such as red, orange, yellow, green, blue, or purple. This perception of color derives from the stimulation of cone cells in the human eye by electromagnetic radiation in the visible spectrum. Color categories and
Orange (colour) jackfruit tree. In Europe and America orange and yellow are the colours most associated with amusement, frivolity and entertainment. In this regard, orange is the exact opposite of its complementary colour, blue, the colour of calm and reflection. Mythological paintings traditionally showed Bacchus (known in Greek mythology as Dionysus), the god of wine, ritual madness and ecstasy, dressed in orange. Clowns have long worn orange wigs. Toulouse-Lautrec used a palette of yellow, black and orange in his posters of Paris cafes and theatres, and Henri Matisse used an orange, yellow and red palette in his painting, the "Joy of Living".