Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Forensic profiling Forensic profiling Forensic profiling is the study of trace evidence in order to develop information which can be used by police authorities. This information can be used to identify suspects and convict them in a court of law. The term "forensic" in this context refers to "information that is used in court as evidence" . The traces originate from criminal or litigious activities themselves. However traces are information that is not strictly dedicated to the court. They may increase knowledge in broader domains linked to security that deal with investigation, intelligence, surveillance, or risk analysis . Forensic profiling is different