Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Agricultural Development and Marketing Corporation Agricultural Development and Marketing Corporation The Agricultural Development and Marketing Corporation, or ADMARC, was formed in Malawi in 1971 as a Government-owned corporation or parastatal to promote the Malawian economy by increasing the volume and quality of agricultural exports, to develop new foreign markets for the consumption of Malawian agricultural produce and to support Malawi's farmers. It was the successor of a number of marketing boards of the colonial-era and early post-colonial times, whose functions were as much about controlling African smallholders and generating government revenues as in promoting agricultural development. At its foundation, ADMARC was given the power to