Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation gap in the 1960s, when the younger generation (later known as Baby Boomers) seemed to go against everything their parents had previously believed in terms of music, values, governmental and political views. Sociologists now refer to "generation gap" as "institutional age segregation". Usually, when any of these age groups is engaged in its primary activity, the individual members are physically isolated from people of other generations, with little interaction across age barriers except at the nuclear family level. There are several ways to make distinctions between generations. For example, names are given to major groups (Baby boomers, Gen X, etc.) and