Waitrose Duchy Organic estate and the first product was oaten biscuits. Products were initially sold through high-end stores such as Harrods and Fortnum & Mason. During the 1990s Duchy Originals products began being stocked in farm shops and independent delicatessens and expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets, with Waitrose as the brand's largest customer. By 2008 sales of Duchy Originals had raised over £7 million cumulatively for The Prince of Wales's Charitable Foundation. Following the financial crisis of 2007–2008 the Duchy Originals business began making losses, amounting to around
Adidas Originals creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. In 2010, another Adidas Originals commercial was made. The song was 'Why Can't There Be Love' by Dee Edwards, remastered by Gilles Peterson. "All Originals Represent" was introduced in 2012 featuring brand ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on the creative spirit specific to unique cities around the globe. In 2014, Adidas Originals announced designer collections with Pharrell and Rita Ora. In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay