Happiness is a cigar called Hamlet Happiness is a cigar called Hamlet "Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet." Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is
What a Waste on both "Warts 'n' Audience" and "Straight from the Desk". Dury re-recorded the song with Curve in 1993 for the "Peace Together" album. The recording was also included on Curve's 2004 compilation album "The Way of Curve". Although the original single omits the exclamation mark, "What a Waste" is sometimes written with one, including on "Live! Warts 'n' Audience". Part of the bridge section of "What a Waste" was sampled by A Tribe Called Quest on their 1991 single "Can I Kick It?". What a Waste "What a Waste" is a song and single by Ian Dury and the Blockheads,