Waitrose print, online and on national television, featuring celebrity chefs Delia Smith and Heston Blumenthal. In 1983 Waitrose became the first major supermarket chain to sell organic food, and by 2008 it had an 18% share of the organic food market. In September 2009, Duchy Originals, the struggling organic food business started by Prince Charles was rescued by Waitrose, which agreed to an exclusive deal to stock the range, and to pay a small fee to his charity. In return Prince Charles visited Waitrose shops and dined with senior Waitrose executives and their spouses. In August 2010, the Duchy range was
Scotty Brand Ltd Scotty Brand Ltd Scotty Brand Ltd is a commercial organisation which markets and sells quality food and drink products from Scotland. Operating Scotty Brand as an umbrella brand, they work with a number of Scottish producers to formally coordinate activities and pool resources. Products include potatoes, soft fruit (strawberries and raspberries). and prepared vegetables (casserole vegetables and scotch broth). In March 2013, the company announced the launch of a Coleslaw and Potato Salad. In November 2013, 3 flavours of Fresh Soup were launched - Lentil, Scotch Broth and Potato & Leek. In April 2014, it was announced that the company