Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
University of Minnesota College of Education and Human Development Dean for Graduate, Professional, and International Programs Na'im Madyun, Associate Dean for Undergraduate Programs, Diversity, and Equity Frank Symons, Associate Dean for Research and Policy University of Minnesota College of Education and Human Development The College of Education and Human Development (CEHD) is one of seventeen colleges and professional schools at the University of Minnesota. CEHD departments are located on both the East Bank and St. Paul campuses. The college was founded in 1905 as the Department of Pedagogy. In 2006 the College of Education and Human Development became part of a newly organized college that now includes the former