Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
Alumina effect pigment applied to the pigment particles to adjust them to solvent-based and water-based coating systems. The pigments can be used in combination with many conventional pigments as well as with other effect pigments. Nearly unlimited styling possibilities are the result of these combinations. Alumina effect pigment An alumina effect pigment is a pearlescent pigment based on alumina (aluminium oxide). In the first step of the production process, AlO (Aluminium oxide) flakes with a very smooth surface are formed. The flakes are produced using a crystal growth process. They are formed in the corundum structure (α-AlO). The desired flake shape is achieved