Color reflected color depends upon the viewing angle. Numerous scientists have carried out research in butterfly wings and beetle shells, including Isaac Newton and Robert Hooke. Since 1942, electron micrography has been used, advancing the development of products that exploit structural color, such as "photonic" cosmetics. Color Color (American English), or colour (Commonwealth English), is the characteristic of human visual perception described through color "categories", with names such as red, orange, yellow, green, blue, or purple. This perception of color derives from the stimulation of cone cells in the human eye by electromagnetic radiation in the visible spectrum. Color categories and
High-context and low-context cultures high context culture scale. The diversity within a main culture shows how the high and low scale defers depending on social settings such as school, work, home, and in other countries; variation is what allows the scale to fluctuate even if a large culture is categorized as primarily one or the other. Between each type of culture context, there will be forms of miscommunication because of the difference in gestures, social cues, and intercultural adjustments; however, it is important to recognize these differences and learn how to avoid miscommunication to benefit certain situations. Since all sets of cultures differ, especially