Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Human vaginal size dimensions of the human vagina have not been the subject of intensive research to the same extent as research into human penis size, a number of research studies have been made of the dimensions of the human vagina. A 1996 study by Pendergrass et al., using vinyl polysiloxane castings taken from the vaginas of 39 Caucasian women, found the following ranges of dimensions: A second study by the same group showed significant variations in size and shape between the vaginas of women of different ethnic groups. Both studies showed a wide range of vaginal shapes, described by the researchers as