Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Me generation became the world's best-selling perfume. The introspection of the baby boomers and their focus on self-fulfillment has been examined in a serious light in pop culture. Films such as "An Unmarried Woman" (1978), "Kramer vs. Kramer" (1979), "Ordinary People" (1980) and "The Big Chill" (1983) brought the inner struggles of baby boomers to a wide audience. The self-absorbed side of 1970s life was given a sharp and sometimes poignant satirization in "Manhattan" (1979). More acerbic lampooning came in "Shampoo" (1975) and "Private Benjamin" (1980). The Me generation has also been satirized in retrospect, as the generation called "Generation X" reached