Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Federal Service for the Oversight of Consumer Protection and Welfare Federal Service for the Oversight of Consumer Protection and Welfare The Federal Service for Supervision of Consumer Rights Protection and Human Well-Being () or Rospotrebnadzor () is the federal service responsible for Supervision of consumer rights Protection and Human Well-Being in Russia. The service is submissive and was included into the structure of the Ministry of Health Care of Russia till 2012. This service was founded in 2004. Since May 2012 Rospotrebnadzor was excluded from the Ministry of Health and reports directly to the Russian Government. It functions on the base of the Act of Federal Service on the base