Waitrose print, online and on national television, featuring celebrity chefs Delia Smith and Heston Blumenthal. In 1983 Waitrose became the first major supermarket chain to sell organic food, and by 2008 it had an 18% share of the organic food market. In September 2009, Duchy Originals, the struggling organic food business started by Prince Charles was rescued by Waitrose, which agreed to an exclusive deal to stock the range, and to pay a small fee to his charity. In return Prince Charles visited Waitrose shops and dined with senior Waitrose executives and their spouses. In August 2010, the Duchy range was
Duchy of Cornwall use produce from farms on the ducal estate, with some proceeds going to his charities. Duchy Originals was licensed out to Waitrose in 2009 after losses in 2008. In 2006, Llwynywermod was purchased by the Duchy as a residence for the Duke in Wales. In 1995, the duchy granted a 99-year lease of the uninhabited islets of the Isles of Scilly, plus the untenanted land on the five inhabited islands, to the Isles of Scilly Wildlife Trust for an annual payment of a single daffodil. On 7 February 2005, the Duchy of Cornwall's finances came under public scrutiny by the