Fear were, in order: terrorist attacks, spiders, death, failure, war, criminal or gang violence, being alone, the future, and nuclear war. In an estimate of what people fear the most, book author Bill Tancer analyzed the most frequent online queries that involved the phrase, "fear of..." following the assumption that people tend to seek information on the issues that concern them the most. His top ten list of fears published 2008 consisted of flying, heights, clowns, intimacy, death, rejection, people, snakes, failure, and driving. According to surveys, some of the most common fears are of demons and ghosts, the existence of
Fear appeal finding that moderate to high levels of fear are unnecessary in changing intentions. In fact, they argue, what is important is the ratio of these to each other. Gore and Bracken (2005) found that even with low levels of threat, they were able to take individuals who had started to exhibit defensive fear control reactions to move toward danger control (intention change) reactions. Another way of defending yourself against fear appeals is prior knowledge, according to one study, individuals are less likely to be influenced by a fear appeal if they have prior knowledge. This is your brain on drugs,