Waitrose Duchy Organic Originals Ltd is a wholly owned subsidiary company of The Prince of Wales's Charitable Foundation and donates to the charity from its profits. By 2013 the brand had raised £11 million from its profits for the Prince's Charities. In 2014 profits from Waitrose sales gave the Prince's Charities £3 million. In Canada the proceeds from sales of Duchy Originals products are donated to the charities associated with The Prince's Charities Canada. By 2012 more than one million Canadian dollars were being raised annually in this manner. The "Duchy Future Farming" programme was set up in 2013 in partnership with the
Ayam Brand be a seal of quality as canned food was then regarded as a luxury, inaccessible to the common man on the street. Clouet took the rooster for the logo of the brand. The brand name was self generated by local traders and consumers, as they started referring to the canned sardines or salmon as « Ayam Brand » (Ayam being the Malay word for Chicken or rooster). In 1954, the company was taken over by the Denis Frères Group of Companies. The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn.