Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Deep structure and surface structure Deep structure and surface structure Deep structure and surface structure (also D-structure and S-structure, although these abbreviated forms are sometimes used with distinct meanings) are concepts used in linguistics, specifically in the study of syntax in the Chomskyan tradition of transformational generative grammar. The deep structure of a linguistic expression is a theoretical construct that seeks to unify several related structures. For example, the sentences "Pat loves Chris" and "Chris is loved by Pat" mean roughly the same thing and use similar words. Some linguists, Chomsky in particular, have tried to account for this similarity by positing that these two