Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
Frederick Roberts Rinehart in 1931, the company began a new division to publish college textbooks. Publishers Weekly awarded Farrah & Rinehart its first Carey–Thomas Award in 1943 for its publication of the Rivers of America Series by literary figures. After Farrah left to start Farrar & Straus (now Farrar, Straus, and Giroux in 1946, Farrar & Rinehart changes its name to Rinehart & Company.The new name reflected joint corporate leadership of Rinehart and Frederick Rinehart. Rinehart served as the vice president and Stanley Rinehart served as the president. Rinehart & Company achieved recognition for publishing the first books in Charles Schulz's Peanuts series,