Mouthbrooder a genuine producer of captive-bred fish. Some fish have evolved to exploit the mouthbrooding behaviour of other species. "Synodontis multipunctatus", also known as the cuckoo catfish, combines mouthbrooding with the behavior of a brood parasite: it eats the host mouthbrooder's eggs, while spawning and simultaneously laying and fertilizing its own eggs. The mouthbrooder (typically a cichlid) incubates the cuckoo catfish young, the catfish eggs hatch earlier than the cichlid's eggs, and eat the as-yet unhatched cichlid eggs before being set free. Families of fish known to include mouthbrooding species include: Mouthbrooder Mouthbrooding, also known as oral incubation and buccal incubation,
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture