Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Mid-twentieth century baby boom defines "baby boomers" as those born between mid-1946 and mid-1964, although the U.S. birth rate began to shoot up in 1941 and to decline after 1957. Deborah Carr considers baby boomers to be those born between 1944 and 1959, while Strauss and Howe place the beginning of the baby boom in 1943. The following table shows changes in U.S. population during the period of U.S. involvement in World War II and for the five years thereafter, based on U.S. census information. When the war ended in 1945, millions of veterans returned home and reintegrated into civilian life. To help this