Hollywood Sign Burbank studio lot and up the north face of Mount Lee to a new visitors area near the sign. Other proposals stakeholders have set forth include establishing an official visitor's center for the sign, public shuttle service to lead tourists to the sign or trails, or even erecting a duplicate sign on the opposite side of Mount Lee. The Hollywood Sign Trust directs visitors to two viewing platforms, Griffith Observatory and the Hollywood and Highland Center. Visitors can hike to the sign from the Bronson Canyon entrance to Griffith Park or from Griffith Observatory. There is also a trailhead near
Hollywood Sign the installation of a security system to deter vandalism. The sign is protected and promoted by The Hollywood Sign Trust, a nonprofit organization, while its site and the surrounding land are part of Griffith Park. The sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies. The sign was erected in 1923 and originally read "HOLLYWOODLAND." Its purpose was to advertise the name of a new segregated, whites-only housing development in the hills above the Hollywood