Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Methods used to study memory Methods used to study memory The study of memory incorporates research methodologies from neuropsychology, human development and animal testing using a wide range of species. The complex phenomenon of memory is explored by combining evidence from many areas of research. New technologies, experimental methods and animal experimentation have led to an increased understanding of the workings of memory. It is usually desirable to study memory in humans because we have the ability to subjectively describe experiences, and have the intellect to perform complex and indirect tests of memory. Lesion studies allow us to reduce the neural mechanisms of memory, and