Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Pharmaceutical Marketing and Management careers, including pharmaceutical sales; health care and health information management; food, drug and medical device industry regulatory oversight; and pharmacy distribution systems development and implementation. Graduates are also prepared to continue their education in post-graduate programs that could include business, science, or regulatory affairs master's degrees. This degree is also offered at Saint Joseph's University, located in Philadelphia, Pennsylvania, which was one of the first universities to offer this specialized program of study. Outside of Pennsylvania, Pharmaceutical Marketing and Management is offered at the Massachusetts College of Pharmacy and Health Sciences in Boston, Massachusetts. Pharmaceutical Marketing and Management Pharmaceutical Marketing