Nelsons (Homeopathy) Charles, Prince of Wales announced a partnership between Nelsons and his Duchy Originals brand to produce a line of herbal remedies. He watched the first batch of products being produced and afterwards gave a speech to staff where he said he had great admiration for the company and had been brought up with their products. In 2009 Nelsons was named ‘Best UK Family Business, £25m+ turnover category’ in the Coutts Prize for Family Business 2008/2009. 2010 was the 150th anniversary of the founding of Nelsons, which was celebrated with a float at the Lord Mayor's Show in London. The Dublin
Lifestyle brand are connected to the consumption of a luxury brand: for example those that bring pleasure or excitement (Choi & Kim 2003; Kim et al., 2010; Vigneron & Johnson, 2004). Consumers who purchase luxury brands tend to have a strong social function within their social class. Retail Brands Lifestyle retail branding is the way in which retailers refine their products or services to interest lifestyles in specific market segments (Helman & Chernatony, 1999). Examples of lifestyle retail brands include Laura Ashley, GAP and Benneton. These retailers offer a distinct and recognised set of values to consumers. Over time, a number of