Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Human DNA Profiling Bill the Department of Biotechnology. The bill proposes to form a National DNA Data Bank and a DNA Profiling Board, and use the data for various specified purposes. The proposed DNA Profiling Board will consist of molecular biology, human genetics, population biology, bioethics, social sciences, law and criminal justice experts. The Board will define standards and controls for DNA profiling. It will also certify labs and handle access of the data by law enforcement agencies. There will be similar bodies at state levels. The bill will also create a National DNA Data Bank, which will collect data from offenders, suspects, missing