Mouthbrooder Mouthbrooder Mouthbrooding, also known as oral incubation and buccal incubation, is the care given by some groups of animals to their offspring by holding them in the mouth of the parent for extended periods of time. Although mouthbrooding is performed by a variety of different animals, such as the Darwin's frog, fishes are by far the most diverse mouthbrooders. Mouthbrooding has evolved independently in several different families of fish. Paternal mouthbrooders are species where the male looks after the eggs. Paternal mouthbrooders include the arowana, the mouthbrooding betta "Betta pugnax", and sea catfish such as "Ariopsis felis". Among cichlids, paternal
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture