Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
Rinehart & Company Rinehart & Company Rinehart & Company was an American publishing company, the successor to Farrar & Rinehart, Inc. The latter was renamed Rinehart & Company in 1946 following the departure of John C. Farrar. The brothers Stanley M. Rinehart, Jr. and Frederick R. Rinehart continued to operate the company until its merger with Henry Holt and Company and the John C. Winston Company in 1960, to form Holt, Rinehart and Winston (HRW). The Rinehart brothers were the sons of Mary Roberts Rinehart, a famous mystery writer whose books were published by the company. Indeed, Rinehart had supported her sons by