Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Dunedin Multidisciplinary Health and Development Study from when the original Study Members were 15 (in 1987–88). This means that information across three generations of the same families will be available. Great emphasis is placed on retention of study members. At the most recent (age 38) assessments, 96% of all living eligible study members, or 961 people, participated. This is unprecedented for a longitudinal study, with many others worldwide experiencing 20–40% drop-out rates. The resulting database has produced a wealth of information on many aspects of human health and development. over 1,200 papers, reports, book chapters and other publications have been produced using findings from the study.