Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Structure, Sign, and Play in the Discourse of the Human Sciences Structure, Sign, and Play in the Discourse of the Human Sciences Structure, Sign, and Play in the Discourse of the Human Sciences () was a lecture presented at Johns Hopkins University on 21 October 1966 by philosopher Jacques Derrida. The lecture was then published in 1967 as chapter ten of "Writing and Difference" (). "Structure, Sign, and Play" identifies a tendency for philosophers to denounce each other for relying on problematic discourse, and argues that this reliance is to some degree inevitable because we can only write in the language we inherit. Discussing the anthropology of Claude Lévi-Strauss, Derrida argues