Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
International Consumer Protection and Enforcement Network International Consumer Protection and Enforcement Network The International Consumer Protection and Enforcement Network (ICPEN), formerly the International Marketing Supervision Network (IMSN), is a global network of consumer protection authorities which engages in dispute resolution and encourages cooperation between law enforcement agencies for disputes arising from commerce across international borders. Many members are also members of the Organisation for Economic Co-operation and Development (OECD). Delegates from Australia, Austria, Belgium, Canada, Denmark, France, Finland, Germany, the Netherlands, Hungary, Ireland, Japan, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom, and the United States established the Network in 1992, with participation from