Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Agricultural Marketing Service The program also administers a program involving financial grants to States for marketing improvements. In addition, the division assists in the planning and design of marketing facilities, processes, and methods in cooperation with state and local governments, universities, farmer groups, and other segments of the U.S. food industry. This program is intended to enhance the overall effectiveness of the food marketing system, provide better quality products to the consumer at reasonable cost, improve market access for growers with farms of small to medium size, and promote regional economic development. The AMS administers the commodity checkoff programs. Agricultural Marketing Service The