Grand National the run-in and, two strides from the finishing post, he pipped the tiring Crisp to win by three-quarters of a length in what is arguably the most memorable Grand National of all time. Red Rum finished in 9 minutes 1.9 seconds, taking 18.3 seconds off the previous record for the National which had been set in 1935 by Reynoldstown. His record was to stand for the next seventeen years. Two years before the 1981 Grand National, jockey Bob Champion had been diagnosed with testicular cancer and given only months to live by doctors. But by 1981 he had recovered and
Grand National revival could be built, firstly enabling the course to be bought from Davies and to be run and managed by the Jockey Club. It is said that Ivan Straker, Seagram's UK chairman, became interested in the potential opportunity after reading a passionate newspaper article written by journalist Lord Oaksey, who, in his riding days, had come within three-quarters of a length of winning the 1963 National. The last Seagram-sponsored Grand National was in 1991. Coincidentally, the race was won by a horse named Seagram. Martell, then a Seagram subsidiary, took over sponsorship of the Aintree meeting for an initial seven