Waitrose Duchy Organic estate and the first product was oaten biscuits. Products were initially sold through high-end stores such as Harrods and Fortnum & Mason. During the 1990s Duchy Originals products began being stocked in farm shops and independent delicatessens and expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets, with Waitrose as the brand's largest customer. By 2008 sales of Duchy Originals had raised over £7 million cumulatively for The Prince of Wales's Charitable Foundation. Following the financial crisis of 2007–2008 the Duchy Originals business began making losses, amounting to around
Waitrose Duchy Organic £3 million in 2009, and in September of that year it was announced that Duchy Originals had agreed an exclusive deal with Waitrose. From August 2010 products were relaunched under the "Duchy Originals from Waitrose" brand and the then range of around 200 lines was expanded to over 300. Waitrose invested heavily in the brand and sales doubled during the first three years of the exclusive arrangement. By 2013 the brand was selling in 30 countries including Australia and Japan. In the summer of 2015 the brand name was changed to "Waitrose Duchy Organic". Waitrose has an exclusive licence to