Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Structure, Sign, and Play in the Discourse of the Human Sciences same pattern within the "human sciences", whose subjection to the "critique of ethnocentrism" parallels the "destruction of the history of metaphysics" in philosophy. Derrida argues that, just as philosophers use metaphysical terms and concepts to critique metaphysics (and criticize the use of these concepts by others), the ethnologist "accepts into his discourse the premises of ethnocentrism at the very moment when he is employed in denouncing them". He examines the work of Claude Lévi-Strauss, particularly as it concerns "the opposition between nature and culture", as his case study and primary focus for the essay. Derrida highlights Lévi-Strauss's use of the