Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Systems of Consanguinity and Affinity of the Human Family Systems of Consanguinity and Affinity of the Human Family Systems of Consanguinity and Affinity of the Human Family is an 1871 book written by Lewis Henry Morgan (1818 - 1881) and published by the Smithsonian Institution. It is considered foundational for the discipline of anthropology and particularly for the study of human kinship. It was the culmination of decades of research into the variety of kinship terminologies in the world conducted partly through fieldwork and partly through a global survey of kinship terminologies in the languages and cultures of the world. It "created at a stroke what without exaggeration might