Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Federal Service for the Oversight of Consumer Protection and Welfare Federal Service for the Oversight of Consumer Protection and Welfare The Federal Service for Supervision of Consumer Rights Protection and Human Well-Being () or Rospotrebnadzor () is the federal service responsible for Supervision of consumer rights Protection and Human Well-Being in Russia. The service is submissive and was included into the structure of the Ministry of Health Care of Russia till 2012. This service was founded in 2004. Since May 2012 Rospotrebnadzor was excluded from the Ministry of Health and reports directly to the Russian Government. It functions on the base of the Act of Federal Service on the base