Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
University of Minnesota College of Education and Human Development University of Minnesota College of Education and Human Development The College of Education and Human Development (CEHD) is one of seventeen colleges and professional schools at the University of Minnesota. CEHD departments are located on both the East Bank and St. Paul campuses. The college was founded in 1905 as the Department of Pedagogy. In 2006 the College of Education and Human Development became part of a newly organized college that now includes the former General College (Department of Postsecondary Teaching and Learning) and two units of the former College of Human Ecology (the School of Social Work and the