Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Structure, Sign, and Play in the Discourse of the Human Sciences Structure, Sign, and Play in the Discourse of the Human Sciences Structure, Sign, and Play in the Discourse of the Human Sciences () was a lecture presented at Johns Hopkins University on 21 October 1966 by philosopher Jacques Derrida. The lecture was then published in 1967 as chapter ten of "Writing and Difference" (). "Structure, Sign, and Play" identifies a tendency for philosophers to denounce each other for relying on problematic discourse, and argues that this reliance is to some degree inevitable because we can only write in the language we inherit. Discussing the anthropology of Claude Lévi-Strauss, Derrida argues