Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Agricultural Development and Marketing Corporation the parastatal ADMARC would be taken over by private traders, and that the private sector would create an efficient marketing system that would stimulate the use of fertilizer and hybrid maize, which in turn would lead to expanded distribution networks. Liberalisation, it was hoped, would create an efficient and responsive private sector marketing system that would stimulate agricultural production. In Malawi, the withdrawal of ADMARC from most areas contributed to widespread food insecurity among smallholder farmers, especially those in remote areas. To fill up the vacuum created following the withdrawal of ADMARC, the Ministry of Agriculture launched a development programme