Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
Diarylide pigment t, being diarylide yellows. The diarylide yellows are the most common yellow pigments used in printing as well as a wide variety of other applications. Due to their stability, diarylide yellows are used in inks, coatings, and as plastic colorants. The pigment is insoluble. It is a standard pigment used in printing ink and packaging industry. The diarylide yellow pigment Yellow 12 is one of the three main colored pigments used in the four color process of color printing. As such, its use is ubiquitous in printing both in commercial applications and in home color printers, as well as in