Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Boomers Stadium Boomers Stadium Schaumburg Boomers Stadium often referred to simply as Boomers Stadium is a stadium in Schaumburg, Illinois, formerly known as Alexian Field. It is now home to the Schaumburg Boomers of the Frontier League which began play in May 2012 and captured the first-ever professional baseball championship for Schaumburg in 2013. It is primarily used for baseball, and was the home field of the Schaumburg Flyers baseball team from 1999 through 2010 before the Boomers resurrected the facility for pro baseball in 2012. Schaumburg Boomers Stadium opened in 1999 and the park holds 7,365 people for a baseball game