Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Biology and consumer behaviour to, is influencing the behaviour of consumers with regard to the food choices they make. Addiction to substance abuse is partially determined by genes, which predispose individuals to have addictive personalities; however the stimuli with which an addiction develops is dependent on the environment. Addiction is persistent and compulsive, and has a significant impact upon consumer behaviour. Individuals who experience substance abuse, for example, are prone to basing their consumption primarily around the purchasing of alcohol, even at the expense of other important aspects of well-being. The link between biology and marketing is not a new phenomenon, especially through segmentation