Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Biology and consumer behaviour essential for language learning. Amala and Kamala and Genie never managed to fully progress to learning language. While these examples are extreme, they show that consumer’s language is affected by their environment. This is especially true of marketing activities across geographical borders. The environment has a profound effect on development. Social deprivation in infants and children leads to dramatic behavioural deficits as evident in the behaviour of Romanian orphans. In a consumer behaviour context, vicarious learning which involves changing behaviour by having an individual observe the actions of another and witness the consequences of that behaviour, is used to develop