Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Centre for the Study of Human Learning of Human Learning' to keep this research going. Warwick University has a Personal Development course which has Self-Organised Learning together with C.S.H.L. as a Resource for helping with the course and personal development. Centre for the Study of Human Learning C.S.H.L (Centre for the Study of Human Learning) was established as a Post-Graduate Research Centre. Originally this was within the newly created Psychology Department of Brunel University.(1962). Within C.S.H.L. both research staff and post graduate students are enabled to progressively investigate the nature of human learning. It has gradually become evident that once the shackles of most forms of existing