Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Racial profiling the basis of the person's race or ethnicity... Under the broader definition, racial profiling occurs whenever police routinely use race as a factor that, along with an accumulation of other factors, causes an officer to react with suspicion and take action." A study conducted by Domestic Human Rights Program of Amnesty International USA, found that racial profiling has increased since the September 11, 2001 terrorist attacks and that state laws cannot provide sufficient and consistent protections against racial profiling. Sociologist Robert Staples emphasizes that racial profiling in the U.S. is "not merely a collection of individual offenses" but, rather, a