Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Structure, Sign, and Play in the Discourse of the Human Sciences denouncing it as an agent of multinational capitalism. Derrida, in particular, drew criticism from Marxists such as Fredric Jameson who called deconstruction overly intellectual and distant from class struggle. "The New York Times" argued in its obituary for Derrida that "Structure, Sign, and Play" offered professors of literature a philosophical movement they could legitimately consider their own. Structure, Sign, and Play in the Discourse of the Human Sciences Structure, Sign, and Play in the Discourse of the Human Sciences () was a lecture presented at Johns Hopkins University on 21 October 1966 by philosopher Jacques Derrida. The lecture was then