Happiness is a cigar called Hamlet ITV list made in 2005 and as the third funniest television advertisement ever by Campaign Live in 2008. Happiness is a cigar called Hamlet "Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet." Commercials used an excerpt from a
A Town Called Mercy called the Gunslinger. However, the Gunslinger is a product of experiments by Jex to win a civil war on his planet, and the Doctor is unsure of what is the right thing to do. Showrunner Steven Moffat pitched the Wild West theme to Whithouse when thinking of ways to give each episode a distinct theme. Whithouse further developed the theme, including classic Western tropes and a sympathetic villain. "A Town Called Mercy" and the previous episode "Dinosaurs on a Spaceship" were the first to enter production for the seventh series. Much of the episode was filmed in March 2012 in