Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Systems of Consanguinity and Affinity of the Human Family be called the seminal concern of contemporary anthropology, the study of kinship..." In the book Morgan argues that all human societies share a basic set of principles for social organization along kinship lines, based on the principles of consanguinity (kinship by blood) and affinity (kinship by marriage). At the same time, he presented a sophisticated schema of social evolution based upon the relationship terms, the categories of kinship, used by peoples around the world. Through his analysis of kinship terms, Morgan discerned that the structure of the family and social institutions develop and change according to a specific sequence. Morgan's