Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Conservation and Use of Wild Populations of Coffea arabica Conservation and Use of Wild Populations of Coffea arabica COCE is the name of a research project and stands for "Conservation and Use of Wild Populations of "Coffea arabica" in the Montane Rainforests of Ethiopia". The project is financed by the German Ministry for Education and Research (BMBF) and carried out by the Center for Development Research, ZEF Bonn in Germany and with the Institute of Biodiversity Conservation and the Ethiopian Coffee Forest Forum in Ethiopia. The montane rain forests in southeast Ethiopia, the birthplace of wild "Coffea arabica", were the origin of a large part of modern commercially used