Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
History of Marine Animal Populations Outreach and legacy<br> To maximize public dissemination and secure the legacies of the project, HMAP is currently focusing on regional policy briefings and web products while ensuring the publication of research syntheses. The structure and vision of HMAP highlights the power of an interdisciplinary approach to understanding the long term development of life in the ocean. Historical research reveals what we can know about the history of ocean exploitation and changing coastal communities. Ecological and historical analysis offers insight into the changes in human and natural systems over historical time. It also reveals what we do not yet know and,