Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Journal of Human Development and Capabilities Journal of Human Development and Capabilities The Journal of Human Development and Capabilities is a peer-reviewed academic journal in the field of people-centered human development and capabilities. It is published by Routledge on behalf of the Human Development and Capability Association. It was established in 2000 as the "Journal of Human Development", obtaining its current title in 2009. Its founding editors-in-chief were Khadija Haq (Mahbub ul Haq Human Development Center), Richard Jolly (Institute of Development Studies), and Sakiko Fukuda-Parr (United Nations Development Programme). The journal is abstracted and indexed in the International Bibliography of the Social Sciences, Social Sciences Citation