Luke Rhinehart Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971 novel "The Dice Man," the story of a psychiatrist who experiments with the multiple parts of his personality by making life decisions based on the roll of a die. "The Dice Man" was critically and commercially well received. In 1995, the BBC called it "one of the fifty most influential books of the last half of the twentieth century," and in 1999 "Loaded" magazine named it "Novel of the Century". In 2013,
Frederick Roberts Rinehart in 1931, the company began a new division to publish college textbooks. Publishers Weekly awarded Farrah & Rinehart its first Carey–Thomas Award in 1943 for its publication of the Rivers of America Series by literary figures. After Farrah left to start Farrar & Straus (now Farrar, Straus, and Giroux in 1946, Farrar & Rinehart changes its name to Rinehart & Company.The new name reflected joint corporate leadership of Rinehart and Frederick Rinehart. Rinehart served as the vice president and Stanley Rinehart served as the president. Rinehart & Company achieved recognition for publishing the first books in Charles Schulz's Peanuts series,