Waitrose Duchy Organic Originals Ltd is a wholly owned subsidiary company of The Prince of Wales's Charitable Foundation and donates to the charity from its profits. By 2013 the brand had raised £11 million from its profits for the Prince's Charities. In 2014 profits from Waitrose sales gave the Prince's Charities £3 million. In Canada the proceeds from sales of Duchy Originals products are donated to the charities associated with The Prince's Charities Canada. By 2012 more than one million Canadian dollars were being raised annually in this manner. The "Duchy Future Farming" programme was set up in 2013 in partnership with the
The Luxury Institute Brand Status Index surveys, which aggregate the brand preferences of high-net-worth individuals within various luxury market categories. In 2009, some available categories included: The Luxury Institute The Luxury Institute is a premium goods and services consulting firm based in New York, NY. It has the largest global network of luxury experts. It has conducted more quantitative and qualitative research on affluent consumers than any other entity. Over the last 16 years, the firm has served over 1,000 luxury and premium goods and services brands. The Luxury Institute's reports, as well as CEO Milton Pedraza, have been cited in luxury industry