Malvern Water (bottled water) 350 litres (77 gallons) per minute. Schweppes began bottling the water on a commercial scale in 1850 and it was first offered for sale at the Great Exhibition of 1851. Since the owners, Coca-Cola Enterprises, closed their Colwall plant in November 2010, Malvern Water is now exclusively bottled on a smaller scale by the family-owned Holywell Water Company Ltd under the name Holywell Malvern Spring Water who offer the water in still and sparkling (carbonated) versions. Malvern Water has been bottled and distributed in the United Kingdom and abroad from the 16th century, with water bottling at the Holy Well
Coca-Cola was called "FIFA — Coca-Cola Cup". In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring