Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
The Center for Study of Gene Structure and Function The Center for Study of Gene Structure and Function The Center for Study of Gene Structure and Function (Gene Center) is a consortium of fifty-three researchers (twelve from minority groups underrepresented in the sciences). It is based at Hunter College in Manhattan. It focuses on cross-disciplinary and translational research by promoting dialogue and cooperation among scientists working in diverse biomedical research fields. It is funded by the Research Centers in Minority Institutions (RCMI) program of the National Center for Research Resources(NCRR) of the National Institute of Health (NIH) Since its establishment in 1985, the NIH has awarded the Gene Center