Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
What Goes Around... Comes Around the bad night." Spence D. of IGN called it "annoying" but he complimented the use of echo vocals and swirling synths. In later reviews, "Billboard"s Katie Atkinson noted "with a whopping 7:28 running time, it was a very long single. But there are a lot of great pieces to this too-big puzzle." "Complex" staff described it as "smooth, velvety and self-assured" track, noting the singer "is not guessing that his cheating ex will be punished for her transgression—he's sure she will be." Idolator staff stated, "This track is also probably what influenced many of Taylor Swift kiss-off ballad in the