Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation X describes Generation X employees as those born from the early 1960s to the early 1980s. Author Jeff Gordinier, in his 2008 book "X Saves the World", defines Generation X as those born roughly between 1961 and 1977 but possibly as late as 1980. Canadian author and professor David Foot divides the post-boomer generation into two groups: Generation X, born between 1960 and 1966; and the "Bust Generation", born between 1967 and 1979, In his book "Boom Bust & Echo: How to Profit from the Coming Demographic Shift". On the American television program "Survivor", for their 33rd season, subtitled "", the