Pigment reflect slight variations in molecular structure that produce a slightly more greenish or reddish blue. According to a April 2018 report by "Bloomberg Businessweek", the estimated value of the pigment industry globally is $30 billion. The value of titanium dioxide – used to enhance the white brightness of many products – was placed at $13.2 billion per year, while the color Ferrari red is valued at $300 million each year. Selection of a pigment for a particular application is determined by cost, and by the physical properties and attributes of the pigment itself. For example, a pigment that is used
What Bird is That? Edition What Bird is That?" was published by Australia's Heritage Publishing in 2011, the latest release of Cayley’s “big bird book” complete with Lindsey’s revisions. It is 832 pages, features 769 birds and includes all 460 of Cayley’s full-colour paintings, many showing groups of related birds. New to this edition was an accompanying e-book "What Bird Call is That?", which identifies and illustrates 101 birds from "What Bird is That?", as well as providing sound files of each featured bird’s distinctive call. The sound files were provided by David Stewart. "What Bird is That?" plays a central role in Australian