Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Institute for the Study of Economic and Social Development Institute for the Study of Economic and Social Development The Institute for the Study of Economic and Social Development (IEDES) is an autonomous part of the University of Paris I Panthéon Sorbonne. On October 10, 1946 the first national assembly of the French fourth republic is chosen and on October 13 a new French constitution is selected through a referendum. The newly created politic system had to face a national post-war reality. About two years after the announcement of the surrender of Japan to the allies on August 15, 1945, the secretary of state of the United States George Marshall