Luke Rhinehart which uses dice in various books to lead to spiritual life changes. Luke Rhinehart and The Dice Man have influenced or been referenced in several songs: Other music connections: The brewers of Rolling Rock pale lager launched a series of adverts based around the Dice Man theme, and even a 'Dice Life' website, now defunct. In the 1980s, the UK comic 2000 AD published several Gamebook magazines under the name "Dice Man". Luke Rhinehart Luke Rhinehart (born George Powers Cockcroft November 15, 1932) is an American novelist and screenwriter, author of eleven books. He is best known for his 1971
What Is This Thing Called Love? (short story) other, and wind up engaging in reproductive activities after all. What Is This Thing Called Love? (short story) "What Is This Thing Called Love?" is a science fiction short story by Isaac Asimov. The story was requested by Cele Goldsmith Lalli, editor of "Amazing Stories", as a satire of an article in "Playboy" called "Girls of the Slime God" which had suggested that pulp science fiction stories were concerned with aliens and sex. The story appeared in the March 1961 issue of "Amazing" as "Playboy and the Slime God", but Asimov later retitled it "What Is This Thing Called Love?"