Lycopene the structure of the molecule was determined by 1931. In its natural, all-"trans" form, the molecule is long and straight, constrained by its system of 11 conjugated double bonds. Each extension in this conjugated system reduces the energy required for electrons to transition to higher energy states, allowing the molecule to absorb visible light of progressively longer wavelengths. Lycopene absorbs all but the longest wavelengths of visible light, so it appears red. Plants and photosynthetic bacteria naturally produce all-"trans" lycopene. When exposed to light or heat, lycopene can undergo isomerization to any of a number of "cis"-isomers, which have a
Pigment Because of the expense of lapis lazuli, much effort went into finding a less costly blue pigment. Prussian blue was the first modern synthetic pigment, discovered by accident in 1704. By the early 19th century, synthetic and metallic blue pigments had been added to the range of blues, including French ultramarine, a synthetic form of lapis lazuli, and the various forms of Cobalt and Cerulean blue. In the early 20th century, organic chemistry added Phthalo Blue, a synthetic, organometallic pigment with overwhelming tinting power. Discoveries in color science created new industries and drove changes in fashion and taste. The discovery