Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Boomers Stadium through the playoffs with a 6-0 record en route to claiming the 2013 Frontier League Championship. In doing so, the Boomers made good on a promise to win title in the "first 100 years or your money back." The guarantee was featured on a billboard announcing the new team in March 2012 before the club's first season got underway. Boomers Stadium Schaumburg Boomers Stadium often referred to simply as Boomers Stadium is a stadium in Schaumburg, Illinois, formerly known as Alexian Field. It is now home to the Schaumburg Boomers of the Frontier League which began play in May 2012