Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Agricultural Development and Marketing Corporation the parastatal ADMARC would be taken over by private traders, and that the private sector would create an efficient marketing system that would stimulate the use of fertilizer and hybrid maize, which in turn would lead to expanded distribution networks. Liberalisation, it was hoped, would create an efficient and responsive private sector marketing system that would stimulate agricultural production. In Malawi, the withdrawal of ADMARC from most areas contributed to widespread food insecurity among smallholder farmers, especially those in remote areas. To fill up the vacuum created following the withdrawal of ADMARC, the Ministry of Agriculture launched a development programme