Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
What Are You Going to Do with Your Life? were determined to continue as Echo & the Bunnymen and recruited session musicians so they could record the album. The album was produced by Alan Douglas and Echo & the Bunnymen and was recorded at Doghouse Studios in Henley-on-Thames, Parr Street Studios in Liverpool, and Olympic Studios, Maida Vale Studios and CTS in London. As with previous Echo & the Bunnymen albums, "What Are You Going to Do with Your Life?" used the London Metropolitan Orchestra to provide backing music. American alternative hip hop band Fun Lovin' Criminals appeared on the album as guest musicians on two tracks. Sergeant's guitar-work