Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Agricultural and Marketing Research and Development Trust research projects, industry support, doctoral scholarships, post-doctoral fellowships and conference funding. Its strategic priorities are: The current trustees are: Agricultural and Marketing Research and Development Trust The Agricultural and Marketing Research and Development Trust (AGMARDT) was established in October 1987 by the government of New Zealand. Its purpose is the "promotion and encouragement of New Zealand's interest in the agricultural, pastoral, horticultural and forestry industries". Funds for the establishment of the trust came from the winding up of the British, Christmas Island and New Zealand Phosphate Commissions. The trust's 2017 report shows grants made in the 2016/17 year totalled $NZ3.975