Sabena invited Belgian fashion designer Olivier Strelli to create a new range of uniforms for its cabin crews. A new name, Sabena World Airlines, and colours were introduced for the 1990s. The new livery had an overall white colour and the white circle tail logo in blue on the fin. A large "Sabena" title covered the fuselage in light blue and the name "Belgian World Airlines" was at times just visible, though the title was also painted on the fuselage in small, clear letters. The 1990s saw further fleet type renewal: the DC-10-30s were replaced with twin-engined Airbus A330 and the
Sabena from Seaboard World Airlines, using them mainly on transatlantic routes. In the same period, there were experiments with helicopter passenger service using Sikorsky S-58 aircraft from Brussels to Antwerp, Rotterdam, Eindhoven and the Paris heliport at Issy-les-Moulineaux. 1960 saw the introduction of the Boeing 707-320 intercontinental jet for trans-Atlantic flights to New York. SABENA was mainland Europe's first airline to operate a jet across the Atlantic (BOAC had been flying jet transatlantic services using the de Havilland Comet 4 since 4 October 1958). One of Sabena's aircraft became the first Boeing 707 to crash while in commercial service when Flight