History of Middlewich Cheshire, Middlewich is described as a town which derives its name from standing in the "Middle" of two "Wiches"; namely, between Nantwich and Northwich. The situation of this place is on the river "Croke", 156 miles from London. The prosperity and opulence of this town, like the former [Northwich], may be said to be, principally, "preserved" by "salt"; very considerable quantities being made here. Its weekly market is on a Tuesday; and its two fairs are annually held on 25 July, and on Holy Thursday. Middlewich is a deanery, hath burgesses, and other privileges, as the rest of the "Wiches"
WICH personalities (even its station tagline eventually became "personality radio"): Stu Bryer, (longtime midday host and station favorite) Johnny London, former Morning drive-time personality, (who both ran for city mayor and once boxed at a local celebrity function), Jim Reed (station manager and son of first super salesman Dick Reed), Bill Reese (legendary comedic late night host), Dick Legare (whose Saturday afternoon show, "Beachcomber's Beat" was a town favorite), Michael Bernz, newscaster Cassidy Driscoll, newscaster Kevin Gorden. The station hosted such programs as "Swap Shop" and "Stu-same Street". WICH WICH (1310 AM, "Personality Radio") is a radio station licensed to serve