Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Y-DNA haplogroups in populations of Europe Y-DNA haplogroups in populations of Europe Y-DNA haplogroups in populations of Europe are haplogroups of the male Y-chromosome found in European populations. The table below shows the human Y-chromosome DNA haplogroups, based on relevant studies, for various ethnic and other notable groups from Europe. The samples are taken from individuals identified with the ethnic and linguistic designations shown in the first two columns; the third column gives the sample size studied; and the other columns give the percentage for each particular haplogroup (ethnic groups from the North Caucasus, although technically located in Europe, are considered in their own article where