Hollywood Sign homeowners. Many public space advocates have contended that the city should not restrict access points to the sign from the public, suggesting that other avenues be explored to alleviate the challenges that tourism presents to the surrounding communities. They have also argued that the streets, sign, and parkland are public property and should be accessible to all since they are funded by public tax dollars. An aerial tramway to the top of Mount Lee and the sign has been proposed numerous times. In June 2018, Warner Bros. proposed to fund an estimated $100 million tramway that would run from their
Hollywood Sign district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Street. He suggested to his friend Harry Chandler, the owner of the "Los Angeles Times" newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills." They contracted the Crescent Sign Company to erect thirteen south-facing letters on the hillside. The