Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Generation Jones Generation Jones Generation Jones is a term coined by the author Jonathan Pontell to describe those born from approximately 1954 to 1964, while other sources place the start point at 1956 or 1957. This group is essentially the latter half of the baby boomers to the first years of Generation X. Unlike older baby boomers, most of Generation Jones did not grow up with World War II veterans as fathers, and for them there was no compulsory military service and no defining political cause, as opposition to United States involvement in the Vietnam War had been for older boomers. The