Lycopene Lycopene Lycopene (from the neo-Latin "Lycopersicum", the tomato species) is a bright red carotene and carotenoid pigment and phytochemical found in tomatoes and other red fruits and vegetables, such as red carrots, watermelons, gac, and papayas, but it is not in strawberries or cherries. Although lycopene is chemically a carotene, it has no vitamin A activity. Foods that are not red may also contain lycopene, such as asparagus and parsley. In plants, algae, and other photosynthetic organisms, lycopene is an intermediate in the biosynthesis of many carotenoids, including beta-carotene, which is responsible for yellow, orange, or red pigmentation, photosynthesis, and
Terry Pratchett's The Colour of Magic programming at Sky One, also appears as the Alchemist. A teaser trailer, released in late February 2008, featured principal cast members, including Rincewind, Twoflower, Trymon and the Arch-Astronomer of Krull, attempting to describe octarine, the 'colour of magic'. The teaser concludes with the film's tagline: "a pigment of your imagination". Two more trailers were released in March 2008, containing a more complete synopsis, with narration by Brian Cox. The trailers formed part of a multimillion-dollar advertising campaign in partnership with Amazon.com and Borders Books. In addition to conventional adverts in national newspapers and banner ads on sites including MSN.com and