Consumer behaviour Consumer behaviour Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and
Institute for the Study of Economic and Social Development Institute for the Study of Economic and Social Development The Institute for the Study of Economic and Social Development (IEDES) is an autonomous part of the University of Paris I Panthéon Sorbonne. On October 10, 1946 the first national assembly of the French fourth republic is chosen and on October 13 a new French constitution is selected through a referendum. The newly created politic system had to face a national post-war reality. About two years after the announcement of the surrender of Japan to the allies on August 15, 1945, the secretary of state of the United States George Marshall