Duchy Home Farm Duchy Home Farm The Duchy Home Farm is an organic farm operated by the Duchy of Cornwall. The farm is part of the gardens of Highgrove House, the country home of Charles, Prince of Wales. The produce is used as ingredients in Duchy Originals products, sold in vegetable boxes, and wholesaled to supermarkets and restaurants. Prince Charles is credited with using "pioneering agriculture techniques" to produce this organic food. Located in Tetbury, the Home Farm sells fruit and vegetables grown at Highgrove House, Prince Charles's Gloucestershire home. The estate uses sustainable farming practices and is run by a farm manager,
Chinese luxury shopping behaviour theories needs to be reinterpreted through the eyes of Eastern reality" (Wong & Ahuvia, 1998, p. 436). China is culturally a collectivist country, and identities are often described as Confucian collectivism which emphases the social relationship and group welfare over individual needs. Chinese consumers are concerned with positional value consumption in their luxury fashion brand purchasing behaviour. They perceive and pursue comprehensive values associated with luxury fashion brands. Chinese consumers put more emphasis on social value brands compared with other countries. They often use material possessions and brand names to reinforce their social identity. Luxury goods are their social tools