Millennials Age" editorial coined the phrase "Generation Y" to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X. According to journalist Bruce Horovitz, in 2012, "Ad Age" "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at "Ad Age" said to NPR "the Generation Y label was a placeholder until we found out more about them". Millennials are sometimes called "Echo Boomers", due to their being the offspring of
Baby boomers religious practice. The boomers returning to religion were "usually less tied to tradition and less dependable as church members than the loyalists. They are also more liberal, which deepens rifts over issues like abortion and homosexuality." The early and mid-boomers were coming of age at the same time across the world, so that they experienced events like Beatlemania and Woodstock, organizing against the Vietnam War, or fighting and dying in the same war. Boomers in Italy were dressing in mod clothes and "buying the world a Coke." Boomers in India were seeking new philosophical discoveries. Some American boomers in Canada