Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Pharmaceutical Marketing and Management careers, including pharmaceutical sales; health care and health information management; food, drug and medical device industry regulatory oversight; and pharmacy distribution systems development and implementation. Graduates are also prepared to continue their education in post-graduate programs that could include business, science, or regulatory affairs master's degrees. This degree is also offered at Saint Joseph's University, located in Philadelphia, Pennsylvania, which was one of the first universities to offer this specialized program of study. Outside of Pennsylvania, Pharmaceutical Marketing and Management is offered at the Massachusetts College of Pharmacy and Health Sciences in Boston, Massachusetts. Pharmaceutical Marketing and Management Pharmaceutical Marketing