Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Deep structure and surface structure Deep structure and surface structure Deep structure and surface structure (also D-structure and S-structure, although these abbreviated forms are sometimes used with distinct meanings) are concepts used in linguistics, specifically in the study of syntax in the Chomskyan tradition of transformational generative grammar. The deep structure of a linguistic expression is a theoretical construct that seeks to unify several related structures. For example, the sentences "Pat loves Chris" and "Chris is loved by Pat" mean roughly the same thing and use similar words. Some linguists, Chomsky in particular, have tried to account for this similarity by positing that these two