Waitrose Duchy Organic Waitrose Duchy Organic Waitrose Duchy Organic (formerly "Duchy Originals from Waitrose" and earlier simply "Duchy Originals") is a brand of organic food sold mainly in Waitrose stores in the United Kingdom, Ocado and small independent stores. The brand is a partnership between Waitrose and Duchy Originals Limited, a company set up by Charles, Prince of Wales, in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales. The Duchy Originals brand was originally conceived in 1990 as an outlet for the organic food grown on the Prince of Wales Highgrove House
Chinese luxury shopping behaviour theories needs to be reinterpreted through the eyes of Eastern reality" (Wong & Ahuvia, 1998, p. 436). China is culturally a collectivist country, and identities are often described as Confucian collectivism which emphases the social relationship and group welfare over individual needs. Chinese consumers are concerned with positional value consumption in their luxury fashion brand purchasing behaviour. They perceive and pursue comprehensive values associated with luxury fashion brands. Chinese consumers put more emphasis on social value brands compared with other countries. They often use material possessions and brand names to reinforce their social identity. Luxury goods are their social tools