Colonel Blimp Colonel Blimp Colonel Blimp is a British cartoon character by cartoonist David Low, first drawn for Lord Beaverbrook's London "Evening Standard" in April 1934. Blimp is pompous, irascible, jingoistic, and stereotypically British, identifiable by his walrus moustache and the interjection "Gad, Sir!". Low claimed that he developed the character after overhearing two military men in a Turkish bath declare that cavalry officers should be entitled to wear their spurs inside tanks. The character was named after the barrage balloon, which was known as a blimp. Blimp issues proclamations from the Turkish bath, wrapped in his towel and brandishing some mundane
Evening Standard simply ... stunned the market. Not just for the act of going free, but because editorial quality has been maintained, circulation has almost trebled and advertisers have responded favourably. Here is a media brand restored to health." The "Standard" also won the daily newspaper of the year award at the London Press Club Press Awards in May 2011. The Evening Standard launched a mobile app with US app developer Handmark in May 2010. The range of apps was updated in 2015. In March 2018, editor George Osborne initiated a redesign of the paper, which featured a dropping of the 'London'