Icarus the wax in his wings melted he tumbled out of the sky and fell into the sea where he drowned, sparking the idiom ""don't fly too close to the sun"". This tragic theme of failure at the hands of hubris contains similarities to that of Phaëthon. Icarus' father Daedalus, a very talented and remarkable Athenian craftsman, built the Labyrinth for King Minos of Crete near his palace at Knossos to imprison the Minotaur, a half-man, half-bull monster born of his wife and the Cretan bull. Minos imprisoned Daedalus himself in the labyrinth because he gave Minos's daughter, Ariadne, a clew
Icarus paradox lead to declining sales and profits and even bankruptcy. This happens as managers make unwise decisions based on past strategies that they mistakenly believe will always be relevant and companies exploit as much as possible the strategies that contributed to their success, centralise their focus on the products that launched their brand and become blinded to changes in the external business environment. The Icarus Paradox refers to the Greek tale of Icarus. He was the son of Daedalus, an inventor, architect and sculptor who built the Labyrinth for King Minos. After falling out of favour with Minos, Daedalus and Icarus