Biology and consumer behaviour Biology and consumer behaviour Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological-driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on consumers' biology is of growing interest
Profiling (information science) or cause undue stigmatisation, most group profiles will not be accurate. Profiling technologies can be applied in a variety of different domains and for a variety of purposes. These profiling practices will all have different effect and raise different issues. Knowledge about the behaviour and preferences of customers is of great interest to the commercial sector. On the basis of profiling technologies, companies can predict the behaviour of different types of customers. Marketing strategies can then be tailored to the people fitting these types. Examples of profiling practices in marketing are customers loyalty cards, customer relationship management in general, and