Bubble Wrap (brand) Chavannes sealed two shower curtains together, creating a smattering of air bubbles, which they originally tried to sell as wallpaper. When the product turned out to be unsuccessful as wallpaper, the team marketed it as greenhouse insulation. Although Bubble Wrap was branded by Sealed Air Corporation (founded by Fielding and Chavannes) in 1960, it was not until a year later that its use in protective usage was discovered. As a packaging material, Bubble Wrap's first client was IBM, which used the product to protect the IBM 1401 computer during shipment. Fielding and Chavannes were inducted into the New Jersey Inventors
Protect and Survive saying, "Mine is the last voice you will ever hear. Do not be alarmed," in a tone similar to that used by him in the PIFs. Rock band Jethro Tull recorded a song called "Protect and Survive" on the 1980 album "A", also criticising the initiative. The title of a song by the hardcore punk/D-beat band Discharge featured a play on words ("Protest and Survive"), a reference to E. P. Thompson's anti-nuclear manifesto (see below). Heavy metal band Wolfsbane's self-titled album contains a song called "Protect and Survive." The Scottish rock band Runrig released a song entitled "Protect and Survive,"