Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Dorsey Emmet's GFC economic depression and mass emigration the Emmet's managed to keep the club alive until 1956, when they were obliged to amalgamate with Cullyhanna. The combined Dorsey and Cullyhanna team, called Tom Williams GFC, were winners of the Silverbridge Cup in 1962. A Dorsey team, probably the amalgamation, won the 1964 Armagh Junior Football Championship, and, promoted to the Intermediate, lost the 1965 final to Clan na Gael. In 1999, Dorsey Emmet's reformed and affiliated for the 2000 season. In 2003 the U-10 team won the 3rd Division shield against Whitecross in Belleeks. In 2006 the U-14 side also won a