Tequila of premium (100% blue agave) tequila into China was lifted following a state visit to Mexico by President Xi Jinping. The entry of premium tequila into the country is expected to increase tequila exports by 20 percent within a decade (exports totaled 170 million liters in 2013). Ramon Gonzalez, director of the "Consejo Regulador del Tequila", estimates that each of the top 16 producers of tequila had invested up to $3 million to enter the Chinese market. On 30 August 2013, the first 70,380 bottles of premium tequila from ten brands arrived in Shanghai. The arrival happened during an event
Tequila Herradura 1974 and the Extra Añejo Selección Suprema in 1995. Reposado is aged for eleven months in wood barrels. Selección Suprema is aged for 49 months in oak barrels. In 2012, the company redesigned the package of the Selección Suprema to reflect the traditional nature in which the extra aged tequila is made. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. el Jimador is 100% agave tequila. It is currently the best-selling tequila in Mexico with a twelve percent market share. New Mix is a canned tequila and grapefruit soda drink with