Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Unidentified flying object Flying Object ("UFOB") as "any airborne object which by performance, aerodynamic characteristics, or unusual features, does not conform to any presently known aircraft or missile type, or which cannot be positively identified as a familiar object." The regulation also said UFOBs were to be investigated as a "possible threat to the security of the United States" and "to determine technical aspects involved." The regulation went on to say that "it is permissible to inform news media representatives on UFOB's when the object is positively identified as a familiar object," but added: "For those objects which are not explainable, only the