Serbs of Bosnia and Herzegovina in 1910, the winner was Serbian National Organization. On June 28, 1914, Bosnian Serb Gavrilo Princip made international headlines after assassinating Arch Duke Francis Ferdinand in Sarajevo. This sparked World War I leading to Austria-Hungary's defeat and the incorporation of Bosnia and Herzegovina into the Kingdom of Yugoslavia. During WWI, Serbs in Bosnia were often blamed for the outbreak of the war, the assassination of Archduke Franz Ferdinand, and were subjected to persecution by the Austro-Hungarian authorities, including internment and looting of their businesses, by people who were instigated to ethnic violence. Bosnian and Herzegovinian Serbs served in Montenegrin and
July Crisis reason for armed conflict, the dispute between Serbia and Austria-Hungary over the murdered heir, had already become a sidenote to a general European war. Austria-Hungary had annexed Bosnia and Herzegovina in 1908. Sarajevo was the provincial capital. Oskar Potiorek was the military commander and governor of the province. Emperor Franz Joseph ordered Archduke Franz Ferdinand, heir presumptive to the Austro-Hungarian throne, to attend military exercises due to be held in Bosnia. After the exercises, on 28 June 1914, Ferdinand toured Sarajevo with his wife, Sophie. Six armed irredentists, five Serbs and one Bosnian Muslim, coordinated by Danilo Ilić, lay in