I Am the Cheese he was confused and depressed, convinced that he was alienating his new young adult audience because of the complex and ambiguous story. However, "I Am the Cheese" proved to be a success. "I Am the Cheese" was named to five annual book lists according to the publisher description of the 20th anniversary edition. It won the 1997 Phoenix Award from the Children's Literature Association as the best English-language children's book that did not win a major award when it was originally published twenty years earlier. It is named for the mythical bird phoenix, which is reborn from its ashes, to
Reborn in the USA the on-screen action between song performances. Following the show's transmission, a book and an album was released. The album contained studio recordings of various cover versions by the acts, comprising 17 songs. "Reborn in the USA – 17 Unforgettable Songs as Performed on the hit ITV1 Show" Reborn in the USA Reborn in the USA was a British reality television show broadcast on ITV, in which ten British pop acts were transported to the USA, where they were supposedly not known in the hope of revitalising their music career. Each week, the American audience voted for their favourite act. The