Social journalism has been discussed as one way for professional journalism to thrive despite a marked decline in the audience for traditional journalism. Writing in Re/code, Jonathan Glick, CEO of Sulia, said the model of publishers as platforms (which he calls a "platisher") is "on the rise". Glick cites as examples Medium (from Twitter co-founders Evan Williams and Biz Stone), Vox Media, Sulia, Skift, First Look Media (backed by eBay founder Pierre Omidyar) and BuzzFeed. On March 12, 2014, Mark Little, the CEO of Storyful.com, now a division of News Corp., proposed "10 Principles that Power Social Journalism," including "UGC [User Generated
Hurrdat Social Media by Omaha, Nebraska based digital marketing company, B2 Interactive, which was co-founded by Bill Hipsher and Brandon Taylor. In 2015, Kunalic’s role in the day-to-day operations of Hurrdat Social Media ended as he joined Opendorse full time. Kunalic and Lawrence continued as Hurrdat Social Media Board Members. In 2017, Hurrdat Social Media announced a new strategic partnership with Hail Varsity, a leading media company based in Lincoln that’s devoted to creating and sharing Husker focused content. In 2016, Hurrdat Social Media launched a Digital Film and Video brand, Hurrdat Films, after parent-company B2 Interactive’s acquisition of Dan Napoli’s film and