Scooby-Doo boxes, iron-on transfers, coloring books, story books, records, underwear, and other such goods. When Scrappy-Doo was introduced to the series in 1979, he, Scooby, and Shaggy became the foci of much of the merchandising, including a 1983 Milton-Bradley "Scooby-Doo and Scrappy-Doo" board game. The first "Scooby-Doo" video game appeared in arcades in 1986, and has been followed by a number of games for both home consoles and personal computers. "Scooby-Doo "multivitamins also debuted at this time, and have been manufactured by Bayer since 2001. "Scooby-Doo" merchandising tapered off during the late 1980s and early 1990s, but increased after the series'
Scooby-Doo (character) would be renamed "Scooby-Doo" by Fred Silverman, CBS's head of daytime programming, between its unsuccessful first pitch and a second pitch which earned the show a green light. Silverman came up with the name from the syllables "doo-be-doo-be-doo" in Frank Sinatra's hit song "Strangers in the Night". Taking notes from a Hanna-Barbera colleague who was also a breeder of Great Danes, Production designer Iwao Takamoto designed the Scooby-Doo character with a sloping chin, spots, a long tail, a sloped back, and bow legs – all traits in direct opposition to those of a prize-winning purebred Great Dane. In defining the