Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Hillary Clinton margin to Obama in the January 26 South Carolina primary, setting up, with Edwards soon dropping out, an intense two-person contest for the twenty-two February 5 Super Tuesday states. Bill Clinton had made more statements attracting criticism for their perceived racial implications late in the South Carolina campaign and his role was seen as damaging enough to her that a wave of supporters within and outside of the campaign said the former President "needs to stop". The South Carolina campaign had done lasting damage to Hillary Clinton, eroding her support among the Democratic establishment and leading to the prized endorsement