Kelvin MacKenzie the newspaper building at the time because of an industrial dispute, who reputedly demanded that the "Gotcha" headline remain, despite the large number of casualties and later said of the headline, "I rather liked it". This is reportedly the only occasion that MacKenzie ever disobeyed a specific order from Murdoch. MacKenzie's coverage of the Falklands War was criticised by many commentators for being a glorification of war (Greenslade was working with MacKenzie on "The Sun" at the time). MacKenzie was responsible for the "Freddie Starr Ate My Hamster" front-page headline. The claims made in the accompanying article, that the comedian
The Sun (United Kingdom) United States from 1973. In 1979, the paper endorsed Margaret Thatcher in the year's general election at the end of a process which had been under way for some time, though "The Sun" had not initially been enthusiastic for Thatcher. On 3 May 1979, it ran the unequivocal front-page headline, "VOTE TORY THIS TIME". The "Daily Star" had been launched in 1978 by Express Newspapers, and by 1981 had begun to affect sales of "The Sun". So bingo was introduced as a marketing tool and a 2p drop in cover price removed the "Daily Star"s competitive advantage opening a new