Social media 2004, Yahoo! 360° in March 2005, Bebo in July 2005, Twitter in July 2006, Tumblr in February 2007, and Google+ in July 2011. As operating systems with a graphical user interface, such as Windows 95 and Mac OS begin to emerge and gain popularity, this created an environment that allows for early social media platforms to thrive and exist. The variety of evolving stand-alone and built-in social media services makes it challenging to define them. However, marketing and social media experts broadly agree that social media includes the following 13 types of social media: blogs, business networks, collaborative projects, enterprise
Social media use by businesses where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product. There are four channels by which social media resources can transform into business performance capabilities: There are four tools or approaches that engage experts, customers, suppliers, and employees in the development of products and services using social media. Companies and other organizations can use these tools and approaches to improve their business capacity and performance. Companies are increasingly using social media monitoring tools to monitor, track, and