George de Mestral branched out to the textile center of Manchester, New Hampshire in the United States. De Mestral gave the name Velcro, a portmanteau of the French words velours ("velvet"), and crochet ("hook"), to his invention as well as his company, which continues to manufacture and market the fastening system. However, hook and loop's integration into the textile industry took time, partly because of its appearance. Hook and loop in the early 1960s looked like it had been made from left-over bits of cheap fabric, an unappealing aspect for clothiers. The first notable use for Velcro® brand hook and loop came in
Armand de Mestral Armand de Mestral Armand de Mestral, (born 17 November 1941) is a Canadian academic and international arbitration expert. Born in Montreal, Quebec, de Mestral is a law professor at the McGill University and an expert in international law. He also teaches courses on constitutional law and the law of the European Union. He has an undergraduate and master's degree from Harvard University, a law degree from McGill University, as well as honorary doctorates from Université de Lyon and Kwansei Gakuin University. He also served a term as president of the Canadian Red Cross. He was made member of the Order