Rise of Neville Chamberlain in January 1924, and Ramsay MacDonald became the first Labour Prime Minister. Chamberlain's majority in Birmingham Ladywood was cut yet again, this time to 1,500 votes. With the Unionists in opposition, Chamberlain managed to broker a reconciliation between his brother (and the other Coalitionists) and the new leadership, and Austen Chamberlain resumed his place on the front benches. The Labour government fell within months, necessitating another general election. Neville Chamberlain was challenged by Labour candidate Oswald Mosley, who later led the British Union of Fascists. Mosley campaigned aggressively in Ladywood; and accused Chamberlain of being a "landlords' hireling". The outraged
Rise of Neville Chamberlain if he stood and lost, his successor would be badly damaged, Baldwin replied, "I don't give a damn about my successor, Neville." Chamberlain resigned as party chairman, though he continued as head of the Conservative Research Department, which he had founded, until his death. Baldwin did not stand in the by-election, but he retained his position and attacked the press barons as wanting "power without responsibility, the prerogative of the harlot through the ages", and the Conservatives won the election. Baldwin and Chamberlain healed their breach, and Chamberlain helped negotiate the return of the press lords to the Conservative fold.