Electric guitar design name. In 1954, Fender introduced the Fender Stratocaster, or "Strat". It was positioned as a deluxe model and offered various product improvements and innovations over the Telecaster. These innovations included an ash or alder double-cutaway body design for badge assembly with an integrated vibrato mechanism (called a "synchronized tremolo" by Fender, thus beginning a confusion of the terms that still continues), three single-coil pickups, and body comfort contours. Leo Fender is also credited with developing the first commercially successful electric bass called the Fender Precision Bass, introduced in 1951. Gibson, like many guitar manufacturers, had long offered semi-acoustic guitars with
Hard rock solos and power chords in the 1950s, evident in the work of Memphis blues guitarists such as Joe Hill Louis, Willie Johnson, and particularly Pat Hare, who captured a "grittier, nastier, more ferocious electric guitar sound" on records such as James Cotton's "" (1954). Other antecedents include Link Wray's instrumental "Rumble" in 1958, and the surf rock instrumentals of Dick Dale, such as "Let's Go Trippin'" (1961) and "Misirlou" (1962). In the 1960s, American and British blues and rock bands began to modify rock and roll by adding harder sounds, heavier guitar riffs, bombastic drumming, and louder vocals, from electric