Jose Cuervo 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. In 1758, Don Jose Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. The first Vino Mezcal de Tequila de Jose Cuervo was made in 1795, after Don Jose Antonio de Cuervo's son Jose María Guadalupe de
Tequila Herradura 1974 and the Extra Añejo Selección Suprema in 1995. Reposado is aged for eleven months in wood barrels. Selección Suprema is aged for 49 months in oak barrels. In 2012, the company redesigned the package of the Selección Suprema to reflect the traditional nature in which the extra aged tequila is made. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. el Jimador is 100% agave tequila. It is currently the best-selling tequila in Mexico with a twelve percent market share. New Mix is a canned tequila and grapefruit soda drink with