Cultural views on the navel Early Japanese poems feature many references to the female navel. In some, the word "navel" actually refers to an indentation or hole instead of the belly button. The shape of the umbilicus of a newborn baby would be discussed at length. If a baby's navel points downward, the parents would brace themselves for a weakling child who will bring them woe. The thunder god Raijin, with his terrifying drums, great horns, and long tusks, was said to have an insatiable appetite for young navels, and mothers had to nag their youngsters constantly to keep themselves well covered up. Due to
Navel piercing a fashion show in London in 1993. The popularization of the piercing, however, is accredited to the 1993 Aerosmith music video for their song "Cryin'," wherein Alicia Silverstone has her navel pierced by body piercer Paul King. The easy concealment of a navel piercing with clothing, even during the healing process, has contributed to the widespread adoption of this piercing. Navel jewelry has become more extensive in recent years. Many new designs, such as the ancient Bali jewelry designs, have been added to everyday navel cultures. Barbells remain the most common. The world's first belly huggy was designed and patented