Papa and Nicole advert played during the advertising break for "Coronation Street" on 29 May 1998; an estimated 23 million viewers watched Nicole leave Vic Reeves at the altar and start a new life with Bob Mortimer in his new Renault Clio. All but one of the advertisements used Renault's 1980s to 1990s signature tune, Robert Palmer's "Johnny And Mary". Each used a variation of the song, including Martin Taylor's acoustic interpretation, an alternative version of which he released on his album "Spirit of Django" and Renault's promotional compilation, "Miles More Music". The advert that did not use "Johnny And Mary" was Le
TV advertisements by country may also target certain audiences of the population such as certain races, and people of a certain income level or gender. In recent years, shows that tend to target young women tend to be more profitable for advertisements than shows targeted to younger men. This is due to the fact that younger men are watching TV less than their female counterparts. In the United Kingdom, television advertising is considerably cheaper than in the United States of America. The current record for an advertising slot on British terrestrial television is quoted at being £250,000 for a 30-second slot during the 2010