Bubble Wrap (brand) Chavannes sealed two shower curtains together, creating a smattering of air bubbles, which they originally tried to sell as wallpaper. When the product turned out to be unsuccessful as wallpaper, the team marketed it as greenhouse insulation. Although Bubble Wrap was branded by Sealed Air Corporation (founded by Fielding and Chavannes) in 1960, it was not until a year later that its use in protective usage was discovered. As a packaging material, Bubble Wrap's first client was IBM, which used the product to protect the IBM 1401 computer during shipment. Fielding and Chavannes were inducted into the New Jersey Inventors
Methods used to study memory brain. Due to the use of large, surgically implanted devices this technique is generally used on primates, however the use of small cryotip implants has implications for use in rats. This exciting new technology allows for reversible lesions, which removes variations between animals so that better causal relationships can be shown. Animals can act as their own controls and this is ideal for any neuroscientific research. The neurotoxic lesion technique has proven to be essential for studying the neural basis of behavior and memory in animals. Neurotoxins can be used to selectively damage very specific nerve tracts in the brain.