Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Biz Markie New York. He graduated from Longwood High School in 1982. Biz Markie was interviewed in the 1986 cult documentary "Big Fun In The Big Town". Markie released his debut album, "Goin' Off," in 1988, which attracted a fair amount of attention, largely due to the lead single, "Make the Music With Your Mouth, Biz". The album also featured the underground hit singles "Nobody Beats The Biz", "Vapors", and "Pickin' Boogers". On October 10, 1989, Biz Markie's second studio album, "The Biz Never Sleeps," was released on Cold Chillin'/Warner Bros. Records, produced by Biz, his cousin Cool V and Paul C.