Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Spiegel Evan Spiegel Evan Thomas Spiegel (born June 4, 1990) is the co-founder and CEO of the American multinational technology and social media company Snap Inc., which he created (as Snapchat Inc.) with Bobby Murphy and Reggie Brown while they were students at Stanford University. Spiegel was named the youngest billionaire in the world in 2015. Evan was born in Los Angeles, California, to John W Spiegel and Melissa Ann Thomas, both lawyers. Spiegel grew up in Pacific Palisades, California, where he was raised Episcopalian. He was educated at the Crossroads School for Arts and Sciences in Santa Monica, and attended