Bubble Wrap (brand) Bubble Wrap (brand) Bubble Wrap (originally Air Cap) is a trademarked brand of Sealed Air Corporation that includes numerous cushioning products made from bubble wrap. The brand is produced by the Product Care division of Sealed Air. Both the Bubble Wrap brand and product were introduced in 1960, with the launch of Sealed Air. Although the brand was originally used for the packaging of IBM computers, Sealed Air now does most of its Bubble Wrap business in the food packaging industry. Bubble wrap was invented in 1957 by engineers Alfred Fielding and Marc Chavannes in Hawthorne, New Jersey. Fielding and
Used and Useful Principle of all calculations as to the reasonableness of rates to be charged by a corporation...must be the fair value of the property being used by it for the convenience of the public.” (ROSE, KENNETH "Electric Power: Traditional Monopoly Franchise Regulation and Rate Making."Encyclopedia of Energy. Oxford: Elsevier Science & Technology, 2004) Fair value was used to determine a rate base for almost fifty years. With the case Federal Power Commission v. Hope Natural Gas Co., 320 U.S. 591 (1944) rate base formulation moved from being based on fair value to using the measure of prudent investment. This changed the focus