Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Tommy Dorsey The Dorsey Brothers' Orchestra split into two. In the early 1950s, Tommy Dorsey moved from RCA Victor back to Decca. Jimmy Dorsey broke up his big band in 1953. Tommy invited him to join as a feature attraction. In 1953, the Dorseys focused their attention on television. On December 26, 1953, the brothers appeared with their orchestra on Jackie Gleason's CBS television show, which was preserved on kinescope and later released on home video by Gleason. The brothers took the unit on tour and onto their own television show, "Stage Show", from 1954 to 1956. In January 1956 The Dorseys