Up Helly Aa from Upholiday, the lowland Scots word for Twelfth Day, and was brought by them to the Shetland Islands in the 19th century. There is a main guizer who is dubbed the "Jarl". There is a committee which a person must be part of for 15 years before one can be a jarl, and only one person is elected to this committee each year. The procession culminates in the torches being thrown into a replica Viking longship or galley. The event happens all over Shetland and is currently celebrated at ten locations – Scalloway, Lerwick, Nesting and Girlsta, Uyeasound, Northmavine, Bressay,
Lerwick Pitt Lane. The Shetland Times, a weekly local newspaper, has its premises in Gremista on the northern outskirts of Lerwick. Millgaet Media Group, a multi-media production company that includes Shetland Television, is based at the North Ness Business Park. Lerwick has strong ties with Scandinavian countries, particularly Norway (Lerwick has a friendship agreement with Måløy in Norway), and this is reflected in the street names of Lerwick ("e.g.," King Harald Street, King Haakon Street). Lerwick is the focus of most events in Shetland, including the largest of the annual Up Helly-Aa fire festivals which takes place on the last Tuesday