Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan James Williams Evan James Williams Evan James Williams FRS (8 June 1903 – 29 September 1945) was a Welsh experimental physicist who worked in a number of fields with some of the most notable physicists of his day, including Patrick Blackett, Lawrence Bragg, Ernest Rutherford and Niels Bohr. Williams earned a degree at Swansea University, doctorates at Manchester and Cambridge universities and a professorship at Aberystwyth University. He was highly regarded by his colleagues, and made a Fellow of the Royal Society in 1939. He died of cancer at the age of 42. Williams was born in the Ceredigion village of Cwmsychbant