Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan James Williams the newly formed Operational Research Section at the Admiralty's Coastal Command where he worked for several more years devising more effective methods of dealing with German submarines. Williams died of cancer in September 1945 at his parents' home in Brynawel, Carmarthenshire, at the age of 42 after an 18-month illness. He was buried at Capel y Cwm, Cwmsychbant. His obituary for the Royal Society was written by Blackett, who also broadcast a radio appreciation of Williams in 1949, in which he said: In 1971 John Tysul Jones published a collection of articles about Williams. Evan James Williams Evan James Williams