Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Troy (Dorsey, Maryland) which was split into two unequal parts in 1760 and given to Sarah Dorsey and Thomas Dorsey. Thomas Dorsey would use the root cellar as a meeting place with Benjamin Warfield of Cherry Grove during the revolutionary war. Thomas's widow Elizabeth split Troy several times to pay debts. Vincent Bailey acquired including Troy for $6,520. A stone house named "Troy Hill" was built about 1808 on the foundation of an earlier Dorsey house by Vincent Baily and is representative of the late Georgian style in Maryland architecture. The -story fieldstone house is three bays wide and two deep. Outbuildings included