Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Hillary Clinton question the day before the election. The nature of the contest fractured in the next few days. Several remarks by Bill Clinton and other surrogates, and a remark by Hillary Clinton concerning Martin Luther King Jr. and Lyndon B. Johnson, were perceived by many as, accidentally or intentionally, limiting Obama as a racially oriented candidate or otherwise denying the post-racial significance and accomplishments of his campaign. Despite attempts by both Hillary and Obama to downplay the issue, Democratic voting became more polarized as a result, with Clinton losing much of her support among African Americans. She lost by a two-to-one