Papa and Nicole advert played during the advertising break for "Coronation Street" on 29 May 1998; an estimated 23 million viewers watched Nicole leave Vic Reeves at the altar and start a new life with Bob Mortimer in his new Renault Clio. All but one of the advertisements used Renault's 1980s to 1990s signature tune, Robert Palmer's "Johnny And Mary". Each used a variation of the song, including Martin Taylor's acoustic interpretation, an alternative version of which he released on his album "Spirit of Django" and Renault's promotional compilation, "Miles More Music". The advert that did not use "Johnny And Mary" was Le
Model car on models where model car manufacturers enter similar licensing agreements. Licenses are expensive, which enhances the position of mass producers of model cars, while smaller companies have been marginalized and forced out of business (Clor 1990). For example, when Ferrari entered into an exclusive agreement with Mattel's Hot Wheels, companies like Solido and Bburago felt the crunch, and Bburago went out of business (though the name was eventually reacquired by Maisto). Manufacturers focusing on premium models, usually in white metal and sometimes resin, include Brooklin Models, Western Models, Enchantment Land, Conquest / Madison, Durham Classics, Elegance Models, Mini Auto Emporium,