Kiwifruit industry in New Zealand In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand’s first export of Chinese gooseberries. Due to pioneering research into the transportability of the fruit by John Pilkington Hudson and others at the agriculture department in Wellington, this was the first international export of the kiwifruit. As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit ("yáng táo") in favor of the name "Chinese gooseberry". Among the exporters was the prominent produce company Turners
Agriculture in New Zealand rewards from this boom because of increasing production competition from developing countries. For New Zealand to remain competitive, farmers will either have to intensify production to remain commodity producers (increasing stock and fertiliser per hectare) or, instead, become producers of higher value, more customised products. AgResearch Ltd (New Zealand's largest Crown Research Institute) believes that new technologies will allow New Zealand farmers to double their output by 2020, while simultaneously reducing greenhouse-gas emissions and other detrimental environmental impacts associated with farming practices. Rural New Zealand has affected the culture of New Zealand. "Country Calendar" is a factual television programme about