Jack Dorsey attempt to entice new users, since the number of tweets per day had dropped to about 300 million in January 2016 compared to about 500 million in September 2013 and its peak of 661 million in August 2014. On November 22, 2016, Dorsey was briefly suspended from his own Twitter user account with 3.9 million followers. After restoring the account, Dorsey tweeted the suspension was due to an "internal mistake". In February 2017, Dorsey and Executive Chairman Omid Kordestani matched a $530,000 donation to the American Civil Liberties Union (ACLU) raised by Twitter staffers. Their match brought the total donation
Social media use by businesses where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product. There are four channels by which social media resources can transform into business performance capabilities: There are four tools or approaches that engage experts, customers, suppliers, and employees in the development of products and services using social media. Companies and other organizations can use these tools and approaches to improve their business capacity and performance. Companies are increasingly using social media monitoring tools to monitor, track, and