Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (bourbon) sold as the mass-market "Black Label" variety, which has been described as "something that's cheap and doesn't taste bad". The company also bottles several other expressions, including a "White Label" that is bottled in bond, an "Evan Williams 1783" bourbon that is produced in more limited quantities and has been described as an "affordable, value-packed bourbon", and a nine-year-old single barrel bourbon sold in vintage-dated bottles sealed with black wax. As of June 21, 2010, Evan Williams was the second largest-selling brand of Kentucky straight bourbon (following the market leading Jim Beam brand) and had the fastest-growing market share among