Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Sean Dorsey Sean Dorsey Sean Dorsey is a transgender and queer choreographer, dancer, writer and trans rights activist. He is widely recognized as the United States' first acclaimed transgender modern dance choreographer. Dorsey founded his San Francisco-based dance company Sean Dorsey Dance, which incorporates transgender and LGBTQ+ themes into all of their works and has toured to 30 cities internationally. Along with creating a dance company, Dorsey is also the founder and artistic director of Fresh Meat Productions. Founded in 2002, Fresh Meat Productions is a non-profit organization that invests in the creative expression and cultural leadership of transgender and gender-nonconforming communities.