Jack Dorsey fashion design. As the service began to grow in popularity, Dorsey chose the improvement of uptime as top priority, even over creating revenue – which, as of 2008, Twitter was not designed to earn. Dorsey described the commercial use of Twitter and its API as two things that could lead to paid features. He describes his three guiding principles, which he says are shared by the company, as simplicity, constraint and craftsmanship. On October 16, 2008, Williams took over the role of CEO, while Dorsey became chairman of the board. On March 28, 2011, Dorsey returned to Twitter as Executive
Social media use by businesses where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product. There are four channels by which social media resources can transform into business performance capabilities: There are four tools or approaches that engage experts, customers, suppliers, and employees in the development of products and services using social media. Companies and other organizations can use these tools and approaches to improve their business capacity and performance. Companies are increasingly using social media monitoring tools to monitor, track, and