Tequila of premium (100% blue agave) tequila into China was lifted following a state visit to Mexico by President Xi Jinping. The entry of premium tequila into the country is expected to increase tequila exports by 20 percent within a decade (exports totaled 170 million liters in 2013). Ramon Gonzalez, director of the "Consejo Regulador del Tequila", estimates that each of the top 16 producers of tequila had invested up to $3 million to enter the Chinese market. On 30 August 2013, the first 70,380 bottles of premium tequila from ten brands arrived in Shanghai. The arrival happened during an event
Tequila of Jalisco and limited municipalities in the states of Guanajuato, Michoacán, Nayarit, and Tamaulipas. Tequila is recognized as a Mexican designation of origin product in more than 40 countries. It is protected through NAFTA in Canada and the United States, through bilateral agreements with individual countries such as Japan and Israel, and has been a protected designation of origin product in the constituent countries of the European Union since 1997. Tequila contains alcohol (also known formally as ethanol) and is most often made at a 38% alcohol content (76 U.S. proof) for domestic consumption, but can be produced between 31