Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Gerald Evan Williams Gerald Evan Williams Gerald Evan Williams (December 17, 1907 – February 17, 1949) was an American officer in the Ninth Air Force during World War II. Gerald Evan Williams was born in Bridgewater, Maine to Myron Luther Williams and Lottie Belle "Belle" (Barrett) Williams. His father's family had lived in Bradford, Maine since before the Civil War, but in his teens Myron moved to the rural potato-growing area of Bridgewater, where he lived with his sister's family, before his marriage. Belle Williams was born in Bridgewater, the daughter of a Canadian-born farmer. Myron Williams worked as a potato buyer. Myron