European Car of the Year the award for 1987. 19 years after the 504 gave Peugeot its first European Car of the Year, the French carmaker finally enjoyed its second triumph in the competition when its mid-range 405 saloon won the 1988 award by a wide margin. A year later, Fiat became the first manufacturer to win the award five times when its ground-breaking new Tipo achieved victory. Citroen's new XM flagship model won the award for 1990, with its French rival Renault scoring success a year later with the new Clio supermini, which signalled the end for the iconic R5. With the award now
Peugeot 3008 unveiled the new 3008, with the car being available as of January 2017. The car is due to be a new milestone for Peugeot, in its quest to become the highest selling range of vehicles in the industry. In November 2016, the new 3008 was awarded overall "CarBuyer" "Car of the Year" 2017, as well as winning best in the category of SUVs. "Diesel Car Magazine" awarded the 3008 the overall Car of the Year award for 2017, as well as taking the honour of Best Medium SUV. In March 2017, the new 3008 won European Car Of The Year