George de Mestral branched out to the textile center of Manchester, New Hampshire in the United States. De Mestral gave the name Velcro, a portmanteau of the French words velours ("velvet"), and crochet ("hook"), to his invention as well as his company, which continues to manufacture and market the fastening system. However, hook and loop's integration into the textile industry took time, partly because of its appearance. Hook and loop in the early 1960s looked like it had been made from left-over bits of cheap fabric, an unappealing aspect for clothiers. The first notable use for Velcro® brand hook and loop came in
John Austin (inventor) John Austin (inventor) John Austin (April 17, 1752 – 1830), was a Scottish inventor, known for inventing musical equipment, improvements to weaving machines, and a new system of stenography. Austin was a native of Craigton. He was an apprentice to William and Walter Tait in Glasgow, and became a guild brother on January 18, 1776. He published at Glasgow, in or about 1800, a system of "Stenography which may be learned in an hour," on a single folio engraved sheet, price 2s. 6d. A note at the end announces the publication of a complete system by the same author, price