Chaya tequila Chaya tequila Chaya is a brand of tequila produced by "Interco Brands Inc" The product is produced from 100% Blue Agave. Chaya tequila was the brain child of Albert Berentsen, former president of Kahlúa S.A. It is manufactured from 100% Blue Agave at Industrializadora de Agave San Isidro. Unlike many tequila brands manufactured at the Industrializadora de Agave San Isidro production facility, Chaya is never wood barrel aged. Some reviews state this may preserve more of the natural fruity flavor of the Blue Agave plant. It was the first tequila to be included in gift bags at the MTV Movie
Tequila long maturation of the plant, will likely continue to affect prices for years to come. Only certain "mezcals", usually from the state of Oaxaca, are ever sold "con gusano" (with worm). They are added as a marketing gimmick and are not traditional. The tequila regulatory council does not allow "gusanos" or scorpions (which are sometimes also added to mezcals) to be included in tequila bottles. The worm is actually the larval form of the moth "Hypopta agavis", which lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower-quality product. However, this