Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Hillary Clinton "Newsweek" found that discussion of gender's role in the campaign had moved into the national political discourse. "Newsweek" editor Jon Meacham summed the relationship between Clinton and the American public by saying that the New Hampshire events "brought an odd truth to light: though Hillary Rodham Clinton has been on the periphery or in the middle of national life for decades ... she is one of the most recognizable but least understood figures in American politics." Once she became Secretary of State, Clinton's image seemed to improve dramatically among the American public and become one of a respected world figure.