Tuscany along the coastal strip (Livorno and Pisa areas), where there are also important chemical industries. Also of note are the marble (Carrara area) and paper industries (Lucca area). Tuscany is a traditionally popular destination in Italy, and the main tourist destinations by number of tourist arrivals are Florence, Pisa, Montecatini Terme, Castiglione della Pescaia and Grosseto. Additionally, the Chianti region, Versilia and Val d'Orcia are also internationally renowned and particularly popular spots among travellers. As far as seaside tourism is concerned, which represents 40% of tourist arrivals in the region, Castiglione della Pescaia's sea has been repeatedly nominated as Italy's
Duchy of Massa and Carrara of Alberico I, the city of Carrara was awarded the title of marquisate in 1558. In 1568 Massa was elevated to a principality by Emperor Maximilian II. In 1664 the territory of Massa became a duchy and Carrara became a principality. The Cybo-Malaspina gained the title of Dukes of Massa and Princes of Carrara. In 1738 Maria Teresa Cybo-Malaspina, the last descendant of the family, married Ercole d'Este, the last male heir of the Duchy of Modena. Their daughter Maria Beatrice Ricciarda d'Este thus passed both duchies to her son Francis. In 1796 the Este were deprived of their possessions