Social journalism has been discussed as one way for professional journalism to thrive despite a marked decline in the audience for traditional journalism. Writing in Re/code, Jonathan Glick, CEO of Sulia, said the model of publishers as platforms (which he calls a "platisher") is "on the rise". Glick cites as examples Medium (from Twitter co-founders Evan Williams and Biz Stone), Vox Media, Sulia, Skift, First Look Media (backed by eBay founder Pierre Omidyar) and BuzzFeed. On March 12, 2014, Mark Little, the CEO of Storyful.com, now a division of News Corp., proposed "10 Principles that Power Social Journalism," including "UGC [User Generated
Jack Dorsey company in Oakland to dispatch couriers, taxis, and emergency services from the Web. His other projects and ideas at this time included networks of medical devices and a "frictionless service market". In July 2000, building on dispatching and inspired in part by LiveJournal and by AOL Instant Messenger, he had the idea for a Web-based realtime status/short message communication service. When he first saw implementations of instant messaging, Dorsey wondered whether the software's user status output could be shared easily among friends. He approached Odeo, which at the time happened to be interested in text messaging. Dorsey and Biz Stone