Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (diplomat) the territory on 6 April 2004. Serving until 2005, Williams returned to DFAT and was Director of Consular Operations until 2007, and was appointed High Commissioner to Cyprus on 30 April 2008. Evan Williams (diplomat) Evan John Williams (born. 1950) is a retired Australian diplomat and public servant who served as the Administrator of the Australian Indian Ocean Territories from 1 November 2003 until 31 October 2005. Evan Williams grew up in the Blue Mountains of New South Wales and was educated at Katoomba High School, graduating in 1968, the first graduating year of the Wyndham Scheme. Williams holds a