Rise of Neville Chamberlain in January 1924, and Ramsay MacDonald became the first Labour Prime Minister. Chamberlain's majority in Birmingham Ladywood was cut yet again, this time to 1,500 votes. With the Unionists in opposition, Chamberlain managed to broker a reconciliation between his brother (and the other Coalitionists) and the new leadership, and Austen Chamberlain resumed his place on the front benches. The Labour government fell within months, necessitating another general election. Neville Chamberlain was challenged by Labour candidate Oswald Mosley, who later led the British Union of Fascists. Mosley campaigned aggressively in Ladywood; and accused Chamberlain of being a "landlords' hireling". The outraged
Lord Mayor of London been mandatory for election to the Lord Mayoralty. Two Sheriffs are selected annually by Common Hall, which meets on Midsummer's Day for this purpose. By an ordinance of 1435, the Lord Mayor must be chosen from amongst the Aldermen of the City of London. Those on the electoral roll of each of the City's 25 Wards select one Alderman, who formerly held office for life or until resignation. Now each Alderman must submit for re-election at least once in every six years. The Lord Mayor is then sworn in November, on the day before the Lord Mayor's Show ("see below").