Jack Dorsey fashion design. As the service began to grow in popularity, Dorsey chose the improvement of uptime as top priority, even over creating revenue – which, as of 2008, Twitter was not designed to earn. Dorsey described the commercial use of Twitter and its API as two things that could lead to paid features. He describes his three guiding principles, which he says are shared by the company, as simplicity, constraint and craftsmanship. On October 16, 2008, Williams took over the role of CEO, while Dorsey became chairman of the board. On March 28, 2011, Dorsey returned to Twitter as Executive
Evan Williams (bourbon) sold as the mass-market "Black Label" variety, which has been described as "something that's cheap and doesn't taste bad". The company also bottles several other expressions, including a "White Label" that is bottled in bond, an "Evan Williams 1783" bourbon that is produced in more limited quantities and has been described as an "affordable, value-packed bourbon", and a nine-year-old single barrel bourbon sold in vintage-dated bottles sealed with black wax. As of June 21, 2010, Evan Williams was the second largest-selling brand of Kentucky straight bourbon (following the market leading Jim Beam brand) and had the fastest-growing market share among