Motifs in the James Bond film series that is central to the spy film genre. The gun barrel imagery sometimes carried over to the film posters used to promote Bond films, including as a familiarising element on the introduction of Timothy Dalton for "The Living Daylights". The sequence was traditionally placed at the start of each film until the 2006 instalment "Casino Royale", where it appears after the cold open and is incorporated into the plot; in the 2008 film, "Quantum of Solace", the sequence was placed at the end of the film and incorporates the film's title in its design. For Skyfall, director Sam Mendes had
Daniel Craig challenges" of the Bond franchise, which he considered "a big machine that makes a lot of money". He aimed at bringing more "emotional depth" to the character. Born in 1968, Craig is the first actor to portray James Bond to have been born after the Bond series started and after the death of Ian Fleming, the novels' writer. The casting choice caused significant controversy. Throughout the entire production period, internet campaigns expressed their dissatisfaction and threatened to boycott the film in protest. The blond Craig was not considered by some protesters to fit the tall, dark-haired Bond portrayed by the