Social journalism has been discussed as one way for professional journalism to thrive despite a marked decline in the audience for traditional journalism. Writing in Re/code, Jonathan Glick, CEO of Sulia, said the model of publishers as platforms (which he calls a "platisher") is "on the rise". Glick cites as examples Medium (from Twitter co-founders Evan Williams and Biz Stone), Vox Media, Sulia, Skift, First Look Media (backed by eBay founder Pierre Omidyar) and BuzzFeed. On March 12, 2014, Mark Little, the CEO of Storyful.com, now a division of News Corp., proposed "10 Principles that Power Social Journalism," including "UGC [User Generated
Social media use by businesses and social media. Though community-owned, some community radio, TV, and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks. Social media has also been recognized for the way they have changed how public relations professionals conduct their jobs. They have provided an open arena where people are free to exchange ideas on companies, brands, and products. Doc Searls and David Wagner state that the "...best of the people in PR are not PR types at all. They understand that there aren't censors, they're the company's best conversationalists." Social media provides an environment