Beauty and the Beast (franchise) Beauty and the Beast (franchise) Beauty and the Beast is a Disney media franchise comprising a film series and additional merchandise. The success of the original 1991 American animated feature, "Beauty and the Beast", directed by Gary Trousdale and Kirk Wise, led to three direct-to-video follow-up films, a live-action spin-off television series, a Disney World stage show, a Disney World restaurant, several video games, merchandise, and the 9th longest-running musical in Broadway history, which was nominated for nine Tony Awards, winning for Best Costume Design. In March 2017, Disney released a live-action remake of the film. Belle was also added
Gaston (Beauty and the Beast) from filmmaker Jean Cocteau's 1946 film adaptation of the fairy tale into their own version of "Beauty and the Beast". Gaston, a character who does not exist in the original fairy tale, was among several elements borrowed from the live-action version of the story, based on a character Cocteau himself had created specifically for his film: Avenant, portrayed by French actor Jean Marais who also plays the Beast in a dual role. Similar to Cocteau's addition of Avenant, Gaston was created for the animated adaptation because Disney felt that the story could potentially benefit from a legitimate villain, which the