Jack Dorsey fashion design. As the service began to grow in popularity, Dorsey chose the improvement of uptime as top priority, even over creating revenue – which, as of 2008, Twitter was not designed to earn. Dorsey described the commercial use of Twitter and its API as two things that could lead to paid features. He describes his three guiding principles, which he says are shared by the company, as simplicity, constraint and craftsmanship. On October 16, 2008, Williams took over the role of CEO, while Dorsey became chairman of the board. On March 28, 2011, Dorsey returned to Twitter as Executive
Nick Bilton days and its four founders—Evan Williams, Jack Dorsey, Noah Glass, and Biz Stone—who are portrayed as "mediocrities, narcissists and mopers who seem to spend as much time on scheming, self-promotion and self-destruction as on anything else", according to Tim Wu's review in the "Washington Post". It was on the "New York Times" bestseller list and was voted Best Book of the Year on "The Wall Street Journal" Reader's Choice. The book was optioned by Lionsgate and is currently being turned into a TV series. Published in May 2017, Bilton's most recent book, "American Kingpin", tells the story of the Silk