Papa and Nicole Papa and Nicole "Papa" and "Nicole" were fictional characters created to advertise the Renault Clio in the United Kingdom between 1991 and 1998. The "Papa!" "Nicole" and "Nicole!" "Papa" verbal exchanges between Nicole and her father during the advertisements were adapted from an exchange between Nicole Bonnet (played by Audrey Hepburn) and her father (played by Hugh Griffith) in the film "How to Steal a Million" from 1966. Surveys by Channel 4 and ITV revealed the series as the most popular car advertisements ever aired in Britain. In 1996, one survey found that Nicole was recognised by more Britons than
TV advertisements by country films to fit within the time allotted. Over the course of 10 hours, American viewers will be shown approximately three hours of advertisements, twice what they would have seen in the 1960s. If a 1960s show is rerun today, the content may be edited by nine minutes to make room for the extra advertisements. In the 1950s and 1960s, the average advertisement's length was one minute. Starting in the early 1970s, the average length shrank to 30 seconds. The 15-second commercial began to appear in the late 1980s. TV advertisements were coded for identification by broadcasters via an ISCI code.