Tequila, Jalisco is of one of the first cultures here that first produced an agricultural society here. The Tequila Route (Ruta de Tequila) and the Tequila Express were created with the aim of promoting the tourism of Tequila into the neighboring municipalities of El Arenal, Amatitan, Magdalena and Teuchitlan, which also contain important tequila facilities, as well as cultural and archeological attractions. Both also go through the vast blue agave fields that were recently named a World Heritage Site. The Tequila Route was created and is supervised by the Consejo Regulador del Tequila, which regulates the production and authenticity of the liquor
Tequila Sunrise (cocktail) Trident was the largest outlet for tequila in the United States, and in 1973 Jose Cuervo picked up on the new drink as a marketing opportunity and put the recipe for the new drink on the back of their bottles of tequila, and promoted it in other ways. Later that same year the Eagles recorded a song called "Tequila Sunrise" for their "Desperado" album as the drink was soaring in popularity. The Tequila Sunrise is considered a long drink and is usually served in a collins or highball glass. The International Bartender Association has designated this cocktail as an IBA