Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Stephen Bernard Dorsey Stephen Bernard Dorsey Stephen Bernard Dorsey is a serial entrepreneur who founded several companies, two of which he built into international leaders among manufacturers of word processors. He currently is the CEO of babyTEL, an Internet Telephony Service Provider. Dorsey was born in Montreal, Quebec, Canada on July 10, 1937 and is a Massachusetts Institute of Technology-trained engineer. His son Dan Dorsey, as part of his preparation to film a video about his father, made a March 2017 visit to an exhibit at The Personal Computer Museum by curator Syd Bolton that focused on MICOM. In 1967, Dorsey founded AES