Kelvin MacKenzie the newspaper building at the time because of an industrial dispute, who reputedly demanded that the "Gotcha" headline remain, despite the large number of casualties and later said of the headline, "I rather liked it". This is reportedly the only occasion that MacKenzie ever disobeyed a specific order from Murdoch. MacKenzie's coverage of the Falklands War was criticised by many commentators for being a glorification of war (Greenslade was working with MacKenzie on "The Sun" at the time). MacKenzie was responsible for the "Freddie Starr Ate My Hamster" front-page headline. The claims made in the accompanying article, that the comedian
The Sun (United Kingdom) the feature, but a model who shared her first name was used on her first day in the post. On 22 September 2003, the newspaper appeared to misjudge the public mood surrounding mental health, as well as its affection for former world heavyweight champion boxer Frank Bruno, who had been admitted to hospital, when the headline "Bonkers Bruno Locked Up" appeared on the front page of early editions. The adverse reaction, once the paper had hit the streets on the evening of 21 September, led to the headline being changed for the paper's second edition to the more sympathetic "Sad