Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Rez Biz Rez Biz on the first 6 issues. He also designed the logo for the magazine. Rez Biz Rez Biz is the title of an American monthly magazine initially distributed in Arizona and New Mexico. The magazine is targeted to Native Americans who are interested in running their own businesses and seeking success stories. Its goal is to improve the economic living conditions of Native Americans. "Rez Biz" was founded in 2005 by George Joe and Michael Clani, both members of the Navajo Nation. The first print run of Rez Biz magazine was 25,000 copies in October 2005; over the next