Rise of Neville Chamberlain in January 1924, and Ramsay MacDonald became the first Labour Prime Minister. Chamberlain's majority in Birmingham Ladywood was cut yet again, this time to 1,500 votes. With the Unionists in opposition, Chamberlain managed to broker a reconciliation between his brother (and the other Coalitionists) and the new leadership, and Austen Chamberlain resumed his place on the front benches. The Labour government fell within months, necessitating another general election. Neville Chamberlain was challenged by Labour candidate Oswald Mosley, who later led the British Union of Fascists. Mosley campaigned aggressively in Ladywood; and accused Chamberlain of being a "landlords' hireling". The outraged
Neville Chamberlain quickly by keeping economic pressure on Germany through a blockade while continuing rearmament. Chamberlain was reluctant to go too far in altering the British economy. The government submitted an emergency war budget about which Chamberlain stated, "the only thing that matters is to win the war, though we may go bankrupt in the process". Government expenditures rose by little more than the rate of inflation between September 1939 and March 1940. Despite these difficulties, Chamberlain still enjoyed approval ratings as high as 68% and almost 60% in April 1940. In early 1940 the Allies approved a naval campaign that was