Serbs of Bosnia and Herzegovina in 1910, the winner was Serbian National Organization. On June 28, 1914, Bosnian Serb Gavrilo Princip made international headlines after assassinating Arch Duke Francis Ferdinand in Sarajevo. This sparked World War I leading to Austria-Hungary's defeat and the incorporation of Bosnia and Herzegovina into the Kingdom of Yugoslavia. During WWI, Serbs in Bosnia were often blamed for the outbreak of the war, the assassination of Archduke Franz Ferdinand, and were subjected to persecution by the Austro-Hungarian authorities, including internment and looting of their businesses, by people who were instigated to ethnic violence. Bosnian and Herzegovinian Serbs served in Montenegrin and
Archduke Franz Ferdinand of Austria of Franz Joseph and Maximilian) and of his second wife, Princess Maria Annunciata of Bourbon-Two Sicilies. In 1875, when he was only eleven years old, his cousin Francis V, Duke of Modena died, naming Franz Ferdinand his heir on condition that he add the name "Este" to his own. Franz Ferdinand thus became one of the wealthiest men in Austria. In 1889, Franz Ferdinand's life changed dramatically. His cousin Crown Prince Rudolf committed suicide at his hunting lodge in Mayerling. This left Franz Ferdinand's father, Karl Ludwig, as first in line to the throne. Karl Ludwig died of typhoid fever