Rise of Neville Chamberlain Chamberlain demanded that Mosley retract the claim "as a gentleman". Mosley, whom Baldwin described as "a cad and a wrong 'un", refused to retract the allegation. It took several recounts before Chamberlain was declared the winner by 77 votes and Mosley blamed poor weather for the result. Chamberlain had not wanted to desert Ladywood, but now deemed the seat impossible to hold and was adopted for Birmingham Edgbaston for the next election (held in 1929), at which Ladywood fell to Labour by eleven votes. The Unionists won the 1924 election, their last under that name. Baldwin formed a new government,
Rise of Neville Chamberlain Bonar Law's ministry "a government of the second eleven". The conflict amongst the Unionists greatly benefited Neville Chamberlain, who rose, over the course of ten months, from backbencher to Chancellor of the Exchequer. Bonar Law appointed Chamberlain as Postmaster General, a ministerial post below Cabinet level. Bonar Law called an election shortly after his accession, which the Unionists won, and Chamberlain was re-elected, though his prediction that his seat was "safe as houses" proved dubious—his majority was reduced to 2,443. In January 1923, Chamberlain granted the first operating licence to the British Broadcasting Company, though he opposed its request to