Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Hurrdat Social Media video production company Disconnected Media, which was founded in 2010. Hurrdat Social Media Hurrdat Social Media is a privately owned social media marketing agency located in Lincoln, Nebraska. Hurrdat Social Media was founded in 2010 by formerNebraska Football players Blake Lawrence and Adi Kunalic. The company was initially focused on providing college athletes with help to improve their social media visibility prior to turning pro. As Hurrdat Social Media grew, Kunalic and Lawrence recognized a growing need for businesses in Lincoln to improve their own online presence, which led to expanding the client roster to managing and expanding the social