Bubble Wrap (brand) Chavannes sealed two shower curtains together, creating a smattering of air bubbles, which they originally tried to sell as wallpaper. When the product turned out to be unsuccessful as wallpaper, the team marketed it as greenhouse insulation. Although Bubble Wrap was branded by Sealed Air Corporation (founded by Fielding and Chavannes) in 1960, it was not until a year later that its use in protective usage was discovered. As a packaging material, Bubble Wrap's first client was IBM, which used the product to protect the IBM 1401 computer during shipment. Fielding and Chavannes were inducted into the New Jersey Inventors
Used and Useful Principle of all calculations as to the reasonableness of rates to be charged by a corporation...must be the fair value of the property being used by it for the convenience of the public.” (ROSE, KENNETH "Electric Power: Traditional Monopoly Franchise Regulation and Rate Making."Encyclopedia of Energy. Oxford: Elsevier Science & Technology, 2004) Fair value was used to determine a rate base for almost fifty years. With the case Federal Power Commission v. Hope Natural Gas Co., 320 U.S. 591 (1944) rate base formulation moved from being based on fair value to using the measure of prudent investment. This changed the focus