Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (tenor) his singing, click and —both composed by Carrie Jacobs-Bond (1862–1946). Evan Williams also made many records for Victor's British affiliate, His Master's Voice (HMV). According to his obituary in "The New York Times", Williams was fondly remembered for his singing of "Tim Rooney's at the Fighting" to audiences of soldiers during World War I. H. Evan Williams is buried in Ohio's East Akron Cemetery in the Williams family plot. The gravestone on Evan Williams grave reads: An antique oil portrait of Evan Williams was given in 2009 by his descendants to the University of Akron. In his lifetime Evan Williams