I Am the Cheese he was confused and depressed, convinced that he was alienating his new young adult audience because of the complex and ambiguous story. However, "I Am the Cheese" proved to be a success. "I Am the Cheese" was named to five annual book lists according to the publisher description of the 20th anniversary edition. It won the 1997 Phoenix Award from the Children's Literature Association as the best English-language children's book that did not win a major award when it was originally published twenty years earlier. It is named for the mythical bird phoenix, which is reborn from its ashes, to
Reborn! "shōnen" series. In "Reborn!" a boy, Tsunayoshi "Tsuna" Sawada, is chosen to become the tenth boss of the Vongola Family, as he is the great-great-great-great grandson of the first Vongola boss—who moved to Japan from Italy. Timoteo, the Vongola IX—the current head of the family—, sends Reborn, an infant hitman from Italy, to train the reluctant Tsuna. Reborn's chief teaching method is the , which causes a person to be "reborn" with a stronger self to execute his dying wish. The clumsy, underachieving Tsuna becomes stronger, more confident and willing, making him a suitable Vongola family boss despite his continued