Kiwifruit industry in New Zealand and Growers, who were calling the berries "melonettes", because the local name for the fruit, "Chinese gooseberry", had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose. An American importer, Norman Sondag of San Francisco, complained that "melonettes" was as bad as "Chinese gooseberry" because melons and berries were both subject to high import tariffs, and instead asked for a short Maori name that quickly connoted New Zealand. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name
Chinese given name known as "James Soong". In Hong Kong, it is common to list the names all together, beginning with the English given name, moving on to the Chinese surname, and then ending with the Chinese given namefor example, Alex Fong Chung-Sun. Among American-born and other overseas Chinese it is common practice to be referred to primarily by one's non-Chinese name, with the Chinese one relegated to alternate or middle name status. Recent immigrants, however, often use their Chinese name as their legal name and adopt a non-Chinese name for casual use only. Proper use of pinyin romanization means treating a Chinese