Jack Dorsey decided that SMS text suited the status-message idea, and built a prototype of Twitter in about two weeks. The idea attracted many users at Odeo and investment from Evan Williams, who had left Google after selling Pyra Labs and Blogger. Williams, Stone and Noah Glass co-founded Obvious Corporation, which then spun off Twitter, Inc., with Dorsey as the Chief Executive Officer (CEO). As chief executive officer, Dorsey saw the startup through two rounds of funding by the venture capitalists who backed the company. He reportedly lost his position for leaving work early to enjoy other pursuits, such as yoga and
Social media use by businesses Social media use by businesses Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A