Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Hillary Clinton 2008 presidential primary campaign to an online poll, "half of likely voters nationwide said they would never vote for New York Sen. Hillary Clinton." A October 10, 2007, article in "The Hill" made the opposite argument stating that Clinton was "not polarizing and highly electable. You didn't misread that headline. It is contrary to all current conventional wisdom. It is also true – supported not only by recent national polling data but by most polls all year long. Susan Estrich, on p.66 of her 2005 book, "The Case for Hillary Clinton" argues, "Hillary Clinton is not polarizing; her competence is accepted." On September 17,