Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Cultural and political image of Hillary Clinton powerful." Among the early users of "Billary" in a derogatory sense was Rush Limbaugh, in his 1993 book, "See, I Told You So". In some media, her name has been abbreviated as "Hill", particularly when used in combination with that of her husband, as "Bill and Hill". Clinton was assigned the Secret Service codename "Evergreen". Clinton continued to use "Hillary Rodham Clinton" on her website and elsewhere once she was a U.S. Senator. When she ran for president during 2007–08, she used the name "Hillary Clinton" or just "Hillary" in campaign materials, and appeared on state ballots as "Hillary Clinton".