Tequila, Jalisco is of one of the first cultures here that first produced an agricultural society here. The Tequila Route (Ruta de Tequila) and the Tequila Express were created with the aim of promoting the tourism of Tequila into the neighboring municipalities of El Arenal, Amatitan, Magdalena and Teuchitlan, which also contain important tequila facilities, as well as cultural and archeological attractions. Both also go through the vast blue agave fields that were recently named a World Heritage Site. The Tequila Route was created and is supervised by the Consejo Regulador del Tequila, which regulates the production and authenticity of the liquor
Tequila fruitier-tasting tequila, while lowland agaves give the tequila an earthier flavor. Unlike other tequila production steps, fermentation is one of the few steps out of the control of human beings. Fermentation is the conversion of sugars and carbohydrates to alcohol through yeast in anerobic conditions, meaning that oxygen is not present during the process. Fermentation is also carried out in a non-aseptic environment which increases the bacterial activity of tequila. The participation of microorganisms from the environment (yeasts and bacteria) makes fermentation a spontaneous process which gives rise to many byproducts that contribute to the flavor and aroma of tequila.