I Am the Cheese he was confused and depressed, convinced that he was alienating his new young adult audience because of the complex and ambiguous story. However, "I Am the Cheese" proved to be a success. "I Am the Cheese" was named to five annual book lists according to the publisher description of the 20th anniversary edition. It won the 1997 Phoenix Award from the Children's Literature Association as the best English-language children's book that did not win a major award when it was originally published twenty years earlier. It is named for the mythical bird phoenix, which is reborn from its ashes, to
Reborn! with sales of 3,479,219 copies. The manga was the 24th-bestselling series in 2012, with sales of 1,844,824 copies. Overall, it has sold over 30 million copies. "Reborn!"s second light novel was the third-bestseller in Japan in 2008, with sales of 106,229 copies. The anime's DVDs are also popular, sometimes making the Japanese Animation DVD Rankings. "Reborn!" has been reviewed a number of times. According to Carlo Santos of Anime News Network, although the manga's first volume had a weak plot and its art was "downright messy and crowded" there was "volatile chemistry" between Tsuna and Reborn. Popcultureshock.com said that the