51st FIFA Congress and president of the European football governing body UEFA Lennart Johansson considered the favourite to win. Johansson's rival was the Swiss-German football executive Joseph "Sepp" Blatter who had previously been an executive at the Swiss watch manufactures Longines and had served as the general secretary of FIFA since 1981. The first round of voting in the election did not produce a clear victor, with Blatter receiving 111 votes to Johansson's 80, but Johansson conceded victory. 51st FIFA Congress The 51st FIFA Congress was held between 6 and 8 June 1998, at the Equinox congress hall in Paris, France, just before
Belgium–Netherlands 2018 FIFA World Cup bid any matches or automatically qualify for the finals in a successful Benelux bid, but would host a FIFA congress. Belgium and the Netherlands registered their intention to bid jointly in March 2009. A delegation led by the presidents of the Belgian and Dutch national football associations met FIFA president Sepp Blatter on 14 November 2007, officially announcing their interest in submitting a joint bid. On 19 March 2008 the delegation also met with UEFA President Michel Platini to convince him that it was a serious offer under one management. Afterwards they claimed to have impressed Platini, who supports the idea