George de Mestral branched out to the textile center of Manchester, New Hampshire in the United States. De Mestral gave the name Velcro, a portmanteau of the French words velours ("velvet"), and crochet ("hook"), to his invention as well as his company, which continues to manufacture and market the fastening system. However, hook and loop's integration into the textile industry took time, partly because of its appearance. Hook and loop in the early 1960s looked like it had been made from left-over bits of cheap fabric, an unappealing aspect for clothiers. The first notable use for Velcro® brand hook and loop came in
George de Mestral that would match up perfectly with the loops. Mechanizing the process of the weave of the hooks took eight years, and it took another year to create the loom that trimmed the loops after weaving them. In all, it took ten years to create a mechanized process that worked. He submitted his idea for patent in Switzerland in 1951 and the patent was granted in 1955. De Mestral expected a high demand immediately. Within a few years, he received patents and subsequently opened shop in Germany, Switzerland, the United Kingdom, Sweden, Italy, the Netherlands, Belgium, and Canada. In 1957 he