Chaya tequila Chaya tequila Chaya is a brand of tequila produced by "Interco Brands Inc" The product is produced from 100% Blue Agave. Chaya tequila was the brain child of Albert Berentsen, former president of Kahlúa S.A. It is manufactured from 100% Blue Agave at Industrializadora de Agave San Isidro. Unlike many tequila brands manufactured at the Industrializadora de Agave San Isidro production facility, Chaya is never wood barrel aged. Some reviews state this may preserve more of the natural fruity flavor of the Blue Agave plant. It was the first tequila to be included in gift bags at the MTV Movie
Tequila Herradura 1974 and the Extra Añejo Selección Suprema in 1995. Reposado is aged for eleven months in wood barrels. Selección Suprema is aged for 49 months in oak barrels. In 2012, the company redesigned the package of the Selección Suprema to reflect the traditional nature in which the extra aged tequila is made. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. el Jimador is 100% agave tequila. It is currently the best-selling tequila in Mexico with a twelve percent market share. New Mix is a canned tequila and grapefruit soda drink with