Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Cultural and political image of Hillary Clinton degree of opinion about a political figure, to find that such polls during Clinton's first lady years confirm the "conventional wisdom that Hillary Clinton is a polarizing figure", with the added insight that "affect towards Mrs. Clinton as first lady tended to be very positive or very negative, with a fairly constant one fourth of respondents feeling ambivalent or neutral". University of California, San Diego political science professor Gary Jacobson's 2006 study of partisan polarization found that in a state-by-state survey of job approval ratings of the state's senators, Clinton had the fourth-largest partisan difference of any senator, with a