Fruit 'n Fibre with no version of Fruit & Fiber currently available in the U.S. One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand. Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fibre" using the French pronunciation, sounding something like "FEE - bray". Fruit 'n Fibre Fruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries. It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of
Coir to the biosecurity of countries into which it is imported. Coco peat has been imported into New Zealand since about 1989 with a marked increase since 2004. By 2009 a total of 25 new weed species have been found in imported coco peat. The regulations relating to importing coco peat into New Zealand have been amended to improve the biosecurity measures. "Trichoderma" is a naturally occurring fungus in coco peat; it works in symbiosis with plant roots to protect them from pathogenic fungi such as "Pythium". It is not present in sterilised coco peat. Total world coir fibre production is