Papa and Nicole advert played during the advertising break for "Coronation Street" on 29 May 1998; an estimated 23 million viewers watched Nicole leave Vic Reeves at the altar and start a new life with Bob Mortimer in his new Renault Clio. All but one of the advertisements used Renault's 1980s to 1990s signature tune, Robert Palmer's "Johnny And Mary". Each used a variation of the song, including Martin Taylor's acoustic interpretation, an alternative version of which he released on his album "Spirit of Django" and Renault's promotional compilation, "Miles More Music". The advert that did not use "Johnny And Mary" was Le
Verbal Behavior to shape private events, but there are critical things that occur within an organism's skin that should not be excluded from our understanding of verbal behavior (Catania, 2007, p. 9). Several concerns are associated with tacting private events. Skinner (1957) acknowledged two major dilemmas. First, he acknowledges our difficulty with predicting and controlling the stimuli associated with tacting private events (p. 130). Catania (2007) describes this as the unavailability of the stimulus to the members of the verbal community (p. 253). The second problem Skinner (1957) describes is our current inability to understand how the verbal behavior associated with private