White Russian (cocktail) Russian" in the sense of a cocktail as appearing in California's "Oakland Tribune" on November 21, 1965. It was placed in the newspaper as an insert: "White Russian. 1 oz. each Southern, vodka, cream", with "Southern" referring to Coffee Southern, a short-lived brand of coffee liqueur by Southern Comfort. Though long regarded as a boring and unsophisticated drink, the White Russian saw a surge in popularity after the 1998 release of the film "The Big Lebowski", throughout which it appears as the protagonist's beverage of choice. As with all cocktails, various modes of preparation exist, varying according to the recipes
The Museum of the American Cocktail newsletter, and an annual journal titled "Mixologist." In May 2006, the Museum published "The Museum of the American Cocktail Pocket Recipe Guide," a pocket-sized book of cocktail tips, techniques and 100 classic recipes, including by Jerry Thomas of mid-19th century New York, considered the "father of American mixology." The Museum returned to New Orleans in July 2008. Its new home is in the Southern Food and Beverage Museum, since 2014 located in the former Dryades Street Market at 1504 Oretha Castle Haley Boulevard. Museum hours are Wednesday through Monday, 11:00 AM to 5:30 PM. The Museum of the American Cocktail