Jack Dorsey decided that SMS text suited the status-message idea, and built a prototype of Twitter in about two weeks. The idea attracted many users at Odeo and investment from Evan Williams, who had left Google after selling Pyra Labs and Blogger. Williams, Stone and Noah Glass co-founded Obvious Corporation, which then spun off Twitter, Inc., with Dorsey as the Chief Executive Officer (CEO). As chief executive officer, Dorsey saw the startup through two rounds of funding by the venture capitalists who backed the company. He reportedly lost his position for leaving work early to enjoy other pursuits, such as yoga and
Social media use by businesses where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product. There are four channels by which social media resources can transform into business performance capabilities: There are four tools or approaches that engage experts, customers, suppliers, and employees in the development of products and services using social media. Companies and other organizations can use these tools and approaches to improve their business capacity and performance. Companies are increasingly using social media monitoring tools to monitor, track, and