Jose Cuervo nearby regions in central Mexico. All Jose Cuervo tequila continues to be made in the town of Tequila in the state of Jalisco in Mexico. The blue agave plant has spiked leaves and a round, fleshy core (the piña). The leaves are chopped off and the core is cooked and crushed to create juice, which is fermented and distilled to make tequila. The resulting unaged, clear tequila is then diluted with water to bring the alcohol content down to around 40%. Pure tequila is distilled 100% from the sap of the blue agave plant, while mixto tequilas only need to
Tequila Herradura Part of the legal problems stemmed from the sale of shares to non-Mexican entities. In 2004, Herradura bought back foreign owned shares, making the company 100% Mexican owned again. At this time, the company controlled thirty percent of the Mexican tequila markets behind Jose Cuervo’s forty percent share. However, in 2007 all assets of the company were sold for $USD 776 million to the US-based company Brown-Forman, which produces other alcoholic beverages such as Jack Daniel's, Southern Comfort, Finlandia Vodka and Korbel California Champagne. That same year Herradura was named "best distillery of 2007" by Wine Enthusiast Magazine . Since