Alka-Seltzer Alka-Seltzer Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company of Elkhart, Indiana, United States. Alka-Seltzer contains three active ingredients: aspirin (acetylsalicylic acid) (ASA), sodium bicarbonate, and anhydrous citric acid. The aspirin is a pain reliever and anti-inflammatory, the sodium bicarbonate is an antacid, and the citric acid reacts with the sodium bicarbonate and water to form effervescence. It was developed by head chemist Maurice Treneer. Alka-Seltzer is marketed for relief of minor aches, pains, inflammation, fever, headache, heartburn, stomachache, indigestion, acid reflux and hangovers, while neutralizing excess stomach acid. It was launched
Cupboard love by physiologist, Ivan Pavlov. It supports assumptions that form the foundation of behaviorism. These basic ideas suggest that all learning occurs through interactions within the environment, and that environment shapes behavior. Various similarities exist between cupboard love and classical conditioning. Pavlov, known for Pavlov's dog experiment, discovered that his dog would salivate at the sound of a bell, associating the ringing with food. Eventually, the dog would salivate each time he heard the bell ring. When there was no food, the dog would still show affection to Pavlov in an attempt to be fed. Similarly, the cupboard love theory suggests