Twitter on March 21, 2006, when Dorsey published the first Twitter message at 9:50 p.m. Pacific Standard Time (PST): "just setting up my twttr". Dorsey has explained the origin of the "Twitter" title: ...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was. The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006. In October 2006, Biz Stone, Evan
Social media use by businesses where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company's image by listening and responding to what the public is saying about their product. There are four channels by which social media resources can transform into business performance capabilities: There are four tools or approaches that engage experts, customers, suppliers, and employees in the development of products and services using social media. Companies and other organizations can use these tools and approaches to improve their business capacity and performance. Companies are increasingly using social media monitoring tools to monitor, track, and