Rise of Neville Chamberlain Chamberlain demanded that Mosley retract the claim "as a gentleman". Mosley, whom Baldwin described as "a cad and a wrong 'un", refused to retract the allegation. It took several recounts before Chamberlain was declared the winner by 77 votes and Mosley blamed poor weather for the result. Chamberlain had not wanted to desert Ladywood, but now deemed the seat impossible to hold and was adopted for Birmingham Edgbaston for the next election (held in 1929), at which Ladywood fell to Labour by eleven votes. The Unionists won the 1924 election, their last under that name. Baldwin formed a new government,
Neville Chamberlain Chamberlain's policy to pressure Czechoslovakia into making concessions, on the ground that Britain was then in no position to back up any threat to go to war. Chamberlain realised that Hitler would likely signal his intentions in his 12 September speech at the annual Nuremberg Rally, and so Chamberlain discussed with his advisers how to respond if war seemed likely. In consultation with his close adviser Sir Horace Wilson, Chamberlain set out "Plan Z". If war seemed inevitable, Chamberlain would fly to Germany to negotiate directly with Hitler. Lord Runciman continued his work, attempting to pressure the Czechoslovak government into