Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Sidney Dorsey was found guilty of the murder of two adult men. Dorsey, as an Atlanta homicide detective, supervised the first search of Williams' home in 1981. Sidney Dorsey Sidney Dorsey (born February 23, 1940, in Atlanta, Georgia) served as sheriff of DeKalb County, Georgia from 1996 to 2000. Dorsey was the first African-American to serve as sheriff of DeKalb County, and was married to Atlanta city councilwoman Sherry Dorsey (1954–2006). When he was defeated in a 2000 runoff by challenger Derwin Brown, he arranged the murder of Brown. On July 10, 2002, Dorsey was convicted of ordering Brown's assassination in order