Tequila of premium (100% blue agave) tequila into China was lifted following a state visit to Mexico by President Xi Jinping. The entry of premium tequila into the country is expected to increase tequila exports by 20 percent within a decade (exports totaled 170 million liters in 2013). Ramon Gonzalez, director of the "Consejo Regulador del Tequila", estimates that each of the top 16 producers of tequila had invested up to $3 million to enter the Chinese market. On 30 August 2013, the first 70,380 bottles of premium tequila from ten brands arrived in Shanghai. The arrival happened during an event
Tequila long maturation of the plant, will likely continue to affect prices for years to come. Only certain "mezcals", usually from the state of Oaxaca, are ever sold "con gusano" (with worm). They are added as a marketing gimmick and are not traditional. The tequila regulatory council does not allow "gusanos" or scorpions (which are sometimes also added to mezcals) to be included in tequila bottles. The worm is actually the larval form of the moth "Hypopta agavis", which lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower-quality product. However, this