Chaya tequila Chaya tequila Chaya is a brand of tequila produced by "Interco Brands Inc" The product is produced from 100% Blue Agave. Chaya tequila was the brain child of Albert Berentsen, former president of Kahlúa S.A. It is manufactured from 100% Blue Agave at Industrializadora de Agave San Isidro. Unlike many tequila brands manufactured at the Industrializadora de Agave San Isidro production facility, Chaya is never wood barrel aged. Some reviews state this may preserve more of the natural fruity flavor of the Blue Agave plant. It was the first tequila to be included in gift bags at the MTV Movie
Tequila misconception continues, despite effort and marketing to represent tequila as a premium liquor—similar to the way Cognac is viewed in relation to other brandies. The "Norma Oficial Mexicana" (NOM) applies to all processes and activities related to the supply of agave, production, bottling, marketing, information, and business practices linked to the distilled alcoholic beverage known as tequila. Tequila must be produced using agave of the species Tequilana Weber Blue variety, grown in the federal states and municipalities indicated in the Declaration. Furthermore, the NOM establishes the technical specifications and legal requirements for the protection of the Appellation of Origin of