Enix Enix The company was founded by Yasuhiro Fukushima on September 22, 1975, as . The name "Enix" is a play on the words "phoenix", a mythical bird that is reborn from its own ashes, and "ENIAC", the world's first digital computer. The company merged with its competitor Square in 2003 to form Square Enix. Enix was founded on September 22, 1975 as Eidansha Boshu Service Center by Japanese architect-turned-entrepreneur Yasuhiro Fukushima. The company initially published tabloids that advertised real estate. In February 1980, Eidansha Boshu Service created a wholly owned subsidiary for the purpose of specializing in real estate trading
Reborn doll as well. Consultant psychiatrist Raj Persaud explains that mothering a real newborn baby releases the hormone oxytocin in the mother, and hypothesizes that this may explain why "reborn mothers" become emotionally attached to the reborn baby doll. For grieving parents who form emotional bonds with reborn dolls, some child bereavement counselors advise against parents substituting their deceased child with the dolls. Reborn mothers contend that they are not replacing children but remembering them. Psychiatrist Sue Varma, teacher at the NYU school of medicine, says mothering reborn dolls rather than just collecting them can become a problem when it is used