Kiwifruit industry in New Zealand and Growers, who were calling the berries "melonettes", because the local name for the fruit, "Chinese gooseberry", had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose. An American importer, Norman Sondag of San Francisco, complained that "melonettes" was as bad as "Chinese gooseberry" because melons and berries were both subject to high import tariffs, and instead asked for a short Maori name that quickly connoted New Zealand. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name
Agriculture in New Zealand rewards from this boom because of increasing production competition from developing countries. For New Zealand to remain competitive, farmers will either have to intensify production to remain commodity producers (increasing stock and fertiliser per hectare) or, instead, become producers of higher value, more customised products. AgResearch Ltd (New Zealand's largest Crown Research Institute) believes that new technologies will allow New Zealand farmers to double their output by 2020, while simultaneously reducing greenhouse-gas emissions and other detrimental environmental impacts associated with farming practices. Rural New Zealand has affected the culture of New Zealand. "Country Calendar" is a factual television programme about