Tequila Herradura of the area’s economy as well with the Tequila Express train arriving to it and Amatitán from Guadalajara . Herradura produces tequila and tequila based beverages under the Herradura, Hacienda de Cristero, Grand Imperio, El Jimador and New Mix names. Herradura brand tequilas are 100 % blue agave. As an authentic tequila, bottles bear certification from the Mexican government. Herradura brands include Herradura Blanco (46% alcohol), Herradura Blanco Suave (40%), Herradura Reposado (40%), Herradura Antiguo (38%), Herradura Añejo (40%) and Selección Suprema (40%). The best selling varieties are Reposado, Añejo and Selección Suprema. Herradura introduced their first Reposado tequila in
Tequila gained international attention for insisting that "there cannot be tequila where there are no agaves!" His efforts led to the practice that real tequila can come only from the State of Jalisco. Although some tequilas have remained as family-owned brands, most well-known tequila brands are owned by large multinational corporations. However, over 100 distilleries make over 900 brands of tequila in Mexico and over 2,000 brand names have been registered (2009 statistics). Due to this, each bottle of tequila contains a serial number (NOM) depicting in which distillery the tequila was produced. Because only so many distilleries are used, multiple