Papa and Nicole Papa and Nicole "Papa" and "Nicole" were fictional characters created to advertise the Renault Clio in the United Kingdom between 1991 and 1998. The "Papa!" "Nicole" and "Nicole!" "Papa" verbal exchanges between Nicole and her father during the advertisements were adapted from an exchange between Nicole Bonnet (played by Audrey Hepburn) and her father (played by Hugh Griffith) in the film "How to Steal a Million" from 1966. Surveys by Channel 4 and ITV revealed the series as the most popular car advertisements ever aired in Britain. In 1996, one survey found that Nicole was recognised by more Britons than
TV advertisements by country As of March 31, 2014, Ad-ID has been mandated as the standard method of identification for TV advertisements. A special case of TV advertisements are rare or one-time events known as Mega Event Advertising. In the United States, the TV advertisement is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial broadcasting airtime during popular TV events. The annual Super Bowl American football game is known as much for its commercial advertisements as for the game itself, and the average cost of a single 30-second TV spot during