Sepp Blatter a long and varied career, including posts such as head of public relations for the tourist board of his native canton, as well as general secretary of the Swiss Ice Hockey Federation. He was Director of Sports Timing and Relations of Longines S.A., and was involved in the organization of the 1972 and 1976 Olympic Games. From 1975 onwards, Blatter worked at FIFA, first as technical director (1975–1981), then general secretary (1981–1998), before his election as FIFA president in 1998. He was re-elected as head of FIFA in 2002, and was re-elected unopposed for another four years on 31 May
2010 FIFA World Cup opening ceremony was killed in a car crash earlier in the day. Dignitaries that did attend the ceremony alongside the FIFA President Sepp Blatter and the current South African president Jacob Zuma, included the South African religious leader Desmond Tutu, the United Nations secretary-general Ban Ki-moon, the Mexican president Felipe Calderón, and Prince Albert of Monaco. The first-ever FIFA World Cup Kick-Off Celebration Concert took place on 10 June at Orlando Stadium in Soweto. Warm-up acts including Goldfish, 340ml and Tumi Molekane performed before the internationally televised portion of the concert began at 20:00 SAST. The three-hour main event included performances by