Bubble Wrap (brand) Bubble Wrap (brand) Bubble Wrap (originally Air Cap) is a trademarked brand of Sealed Air Corporation that includes numerous cushioning products made from bubble wrap. The brand is produced by the Product Care division of Sealed Air. Both the Bubble Wrap brand and product were introduced in 1960, with the launch of Sealed Air. Although the brand was originally used for the packaging of IBM computers, Sealed Air now does most of its Bubble Wrap business in the food packaging industry. Bubble wrap was invented in 1957 by engineers Alfred Fielding and Marc Chavannes in Hawthorne, New Jersey. Fielding and
Shoot and protect to resort to pan and scan or letterboxing. A safe area is often chosen as a compromise between and frame formats. Shoot and protect Shoot and protect is a technique used in video and film production, in which the material is shot in such a way that the areas of interest within a frame lie within a rectangular "protected area" within the frame, with margins at top and bottom and both sides. The action safe and caption safe areas then lie within this protected area. This allows the resulting material to be cropped to any of a wide range of