Bubble Wrap (brand) Bubble Wrap (brand) Bubble Wrap (originally Air Cap) is a trademarked brand of Sealed Air Corporation that includes numerous cushioning products made from bubble wrap. The brand is produced by the Product Care division of Sealed Air. Both the Bubble Wrap brand and product were introduced in 1960, with the launch of Sealed Air. Although the brand was originally used for the packaging of IBM computers, Sealed Air now does most of its Bubble Wrap business in the food packaging industry. Bubble wrap was invented in 1957 by engineers Alfred Fielding and Marc Chavannes in Hawthorne, New Jersey. Fielding and
Methods used to study memory brain. Due to the use of large, surgically implanted devices this technique is generally used on primates, however the use of small cryotip implants has implications for use in rats. This exciting new technology allows for reversible lesions, which removes variations between animals so that better causal relationships can be shown. Animals can act as their own controls and this is ideal for any neuroscientific research. The neurotoxic lesion technique has proven to be essential for studying the neural basis of behavior and memory in animals. Neurotoxins can be used to selectively damage very specific nerve tracts in the brain.