Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
DeDe Dorsey and offense in successive seasons. In less than three seasons as a defensive player, Dorsey had seven career interceptions, returning four for touchdowns, and blocked seven field goals and nine punts. Dorsey signed with the Cincinnati Bengals as an undrafted free agent following the 2006 NFL Draft. He was waived prior to the start of the 2006 season. Dorsey was claimed off waivers by the Indianapolis Colts on September 3, 2006. He played in Super Bowl XLI for the Colts, helping them win, 29–17, against the Chicago Bears. The Colts waived Dorsey on September 1, 2007. On September 25, 2007,