Social journalism has been discussed as one way for professional journalism to thrive despite a marked decline in the audience for traditional journalism. Writing in Re/code, Jonathan Glick, CEO of Sulia, said the model of publishers as platforms (which he calls a "platisher") is "on the rise". Glick cites as examples Medium (from Twitter co-founders Evan Williams and Biz Stone), Vox Media, Sulia, Skift, First Look Media (backed by eBay founder Pierre Omidyar) and BuzzFeed. On March 12, 2014, Mark Little, the CEO of Storyful.com, now a division of News Corp., proposed "10 Principles that Power Social Journalism," including "UGC [User Generated
Social Media Examiner Build a Large, Loyal Profitable Network using the Social Web" by Mari Smith, and "The Entrepreneur’s Information Source Book: Charting the Path to Small Business Success, 2nd ed." by Susan C. Awe. Social Media Examiner Social Media Examiner is a U.S.-based media company, founded by Michael Stelzner. It publishes online magazines, blogs and podcasts about how business people can use social networks, on two websites: SocialMediaExaminer.com and MyKidsAdventures.com. The online magazine publishes original research, has a weekly podcast show and oversees multiple communities for social media marketers. MyKidsAdventures.com publishes information on creative activities, and is aimed at parents and grandparents.