Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (tenor) Evan Williams (tenor) Harry Evan Williams (7 September 1867 – 24 May 1918) was an oratorio tenor with an exceptionally beautiful and tender voice. He recorded almost one hundred 78-RPM records for the Victor Talking Machine Company in the United States and The Gramophone Company (HMV) in England. Williams gave more than 1,000 performances and recitals during his 25-year professional career in England and the United States. Williams was praised most highly by critics for his interpretations of Handel. Evan Williams was born on 7 September 1867 in Mineral Ridge, Ohio, the son of David Williams and Gwendolyn Harris. His