Bubble wrap Bubble wrap Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items. "Bubble wrap" is a generic trademark owned by Sealed Air Corporation. In 1957 two inventors named Alfred Fielding and Marc Chavannes were attempting to create a three-dimensional plastic wallpaper. Although the idea was a failure, they found that what they did make could be used as packing material. Sealed Air Corp. was co-founded by Alfred Fielding in 1960. The term is used generically for similar products, such as bubble pack, bubble paper, air bubble
Shoot and protect Shoot and protect Shoot and protect is a technique used in video and film production, in which the material is shot in such a way that the areas of interest within a frame lie within a rectangular "protected area" within the frame, with margins at top and bottom and both sides. The action safe and caption safe areas then lie within this protected area. This allows the resulting material to be cropped to any of a wide range of aspect ratios, whether wider or narrower than the shooting format, without losing the most important features of each shot or having