Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Hillary Clinton 2008 presidential primary campaign that the former President "needs to stop." Bill Clinton did subsequently maintain a lower profile on the campaign, relying on standard talking points and rarely mentioning Obama by name, or if he did, praising him: "I'm not against anybody. I'm "for" Hillary ... If you disagree, you have another very attractive choice." Bill Clinton said that in retrospect, "Everything I have said has been factually accurate, but I think the mistake I made was to think I was a spouse just like any other spouse who could defend his candidate. I think I can promote Hillary but not defend her