Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (jockey) Evan Williams (jockey) Evan Morgan Williams (9 May 1912 – 12 July 2001) was a horse racing jockey born in Cowbridge, Wales, in 1912. He won the 1937 Grand National on Royal Mail, and he won the Cheltenham Gold Cup in 1936 (on Golden Miller) and 1940 (on Roman Hackle). Evan Williams' father, Fred, was an amateur jockey. After service in the armed forces during the Second World War, he became a trainer and won the first running of the King George VI and Queen Elizabeth Stakes in 1951 (with Supreme Court). He later relocated to Ireland, and died on