Bubble Wrap (brand) Chavannes sealed two shower curtains together, creating a smattering of air bubbles, which they originally tried to sell as wallpaper. When the product turned out to be unsuccessful as wallpaper, the team marketed it as greenhouse insulation. Although Bubble Wrap was branded by Sealed Air Corporation (founded by Fielding and Chavannes) in 1960, it was not until a year later that its use in protective usage was discovered. As a packaging material, Bubble Wrap's first client was IBM, which used the product to protect the IBM 1401 computer during shipment. Fielding and Chavannes were inducted into the New Jersey Inventors
Used and Useful Principle public. In reviewing the interests of the customers versus the interests of the company, the United States Supreme Court connected the concept of whether or not something is used or useful to the public service provided to determine rates. This case provided the legal foundation for the idea that only property serving the public is eligible to earn a rate of return. The principle of used and useful also provides a way to place definite limitations on costs charged to utility customers. Not only must it be proven that utility investments and expenditures are used and useful to the ratepayers,