Kiwifruit industry in New Zealand In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand’s first export of Chinese gooseberries. Due to pioneering research into the transportability of the fruit by John Pilkington Hudson and others at the agriculture department in Wellington, this was the first international export of the kiwifruit. As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit ("yáng táo") in favor of the name "Chinese gooseberry". Among the exporters was the prominent produce company Turners
New Zealand Geographic Board accepted with the Land Information New Zealand Minister Louise Upston stating "These names reflect a time when attitudes towards this word were markedly different to what they are now. It is a word that is clearly offensive to most people today, so I am pleased to make this decision." The name change was made official on 15 December 2016 after being published in the New Zealand Gazette. New Zealand Geographic Board The New Zealand Geographic Board (NZGB) (Māori: "Ngā Pou Taunaha o Aotearoa") is constituted under the New Zealand Geographic Board (Ngā Pou Taunaha o Aotearoa) Act 2008, and was