Fruit 'n Fibre with no version of Fruit & Fiber currently available in the U.S. One advertising campaign featured the tagline, "Tastes so good, you'll forget the fiber," as cereal eaters in the commercial would try to remember the name of the brand. Another campaign in the U.S. featured comedian Tim Conway insisting on pronouncing the word "fibre" using the French pronunciation, sounding something like "FEE - bray". Fruit 'n Fibre Fruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries. It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of
Coir remove short fibres. Bristle coir fibre is used as bristles in brushes for domestic and industrial applications. Red coir is used in floor mats and doormats, brushes, mattresses, floor tiles and sacking. A small amount is also made into twine. Pads of curled brown coir fibre, made by needle-felting (a machine technique that mats the fibres together), are shaped and cut to fill mattresses and for use in erosion control on river banks and hillsides. A major proportion of brown coir pads are sprayed with rubber latex which bonds the fibres together (rubberised coir) to be used as upholstery padding