Papa and Nicole Prime Minister John Major, Bob Hoskins or Chris Evans. Renault was found to be the most persuasive advertiser in five European countries in 1994. The advert was designed by the Publicis agency. Skornik had not passed her driving test when the first Clio advertisements were made. Professional driver Penny Mallory drove in place of both Nicole and Papa. An all-new second-generation Renault Clio was launched in 1998, and with it came the finale of Nicole's Provençale story. Much publicity and speculation surrounded the question of whom Nicole would marry. Socialite and It girl Tara Palmer-Tomkinson noted, "I can't understand what
TV advertisements by country may also target certain audiences of the population such as certain races, and people of a certain income level or gender. In recent years, shows that tend to target young women tend to be more profitable for advertisements than shows targeted to younger men. This is due to the fact that younger men are watching TV less than their female counterparts. In the United Kingdom, television advertising is considerably cheaper than in the United States of America. The current record for an advertising slot on British terrestrial television is quoted at being £250,000 for a 30-second slot during the 2010