Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Glenn Dorsey Miles's LSU Tigers football teams from 2004 to 2007. As a true freshman in the 2004 season, he started in 3 out of 12 games. On his first collegiate snap he recovered a fumble against Oregon State. He finished the year with 18 tackles. In 2005, he started in 1 out of 13 games. He was among LSU's 4-player rotation at defensive tackle which included Claude Wroten and Kyle Williams. He finished the season with 28 tackles and 3 sacks. In 2006, Dorsey was named to the 2006 All-American team and was All-SEC. He finished the season as the Tigers'