Jack Dorsey attempt to entice new users, since the number of tweets per day had dropped to about 300 million in January 2016 compared to about 500 million in September 2013 and its peak of 661 million in August 2014. On November 22, 2016, Dorsey was briefly suspended from his own Twitter user account with 3.9 million followers. After restoring the account, Dorsey tweeted the suspension was due to an "internal mistake". In February 2017, Dorsey and Executive Chairman Omid Kordestani matched a $530,000 donation to the American Civil Liberties Union (ACLU) raised by Twitter staffers. Their match brought the total donation
Social media marketing was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day. It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes