Rise of Neville Chamberlain in January 1924, and Ramsay MacDonald became the first Labour Prime Minister. Chamberlain's majority in Birmingham Ladywood was cut yet again, this time to 1,500 votes. With the Unionists in opposition, Chamberlain managed to broker a reconciliation between his brother (and the other Coalitionists) and the new leadership, and Austen Chamberlain resumed his place on the front benches. The Labour government fell within months, necessitating another general election. Neville Chamberlain was challenged by Labour candidate Oswald Mosley, who later led the British Union of Fascists. Mosley campaigned aggressively in Ladywood; and accused Chamberlain of being a "landlords' hireling". The outraged
Rise of Neville Chamberlain the press lords, notably Lord Beaverbrook and Lord Rothermere for "Empire Free Trade", the removal of tariffs within the Empire, culminated in a crucial by-election at which the press lords ran their own candidate under the banner of the United Empire Party. Robert Topping, the General Director at Conservative Central Office, produced a memorandum showing that Baldwin's support had eroded tremendously. Chamberlain confronted Baldwin with the memorandum. Baldwin was badly shaken, and told Chamberlain he would resign. After a day, Baldwin reconsidered, and even considered giving up his seat and standing in the by-election himself. When Chamberlain told Baldwin that