Bubble Wrap (brand) Chavannes sealed two shower curtains together, creating a smattering of air bubbles, which they originally tried to sell as wallpaper. When the product turned out to be unsuccessful as wallpaper, the team marketed it as greenhouse insulation. Although Bubble Wrap was branded by Sealed Air Corporation (founded by Fielding and Chavannes) in 1960, it was not until a year later that its use in protective usage was discovered. As a packaging material, Bubble Wrap's first client was IBM, which used the product to protect the IBM 1401 computer during shipment. Fielding and Chavannes were inducted into the New Jersey Inventors
Shoot and protect to resort to pan and scan or letterboxing. A safe area is often chosen as a compromise between and frame formats. Shoot and protect Shoot and protect is a technique used in video and film production, in which the material is shot in such a way that the areas of interest within a frame lie within a rectangular "protected area" within the frame, with margins at top and bottom and both sides. The action safe and caption safe areas then lie within this protected area. This allows the resulting material to be cropped to any of a wide range of