Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Dorsey Mansion Dorsey Mansion The Dorsey Mansion is a log and stone mansion built in 1878 by Stephen W. Dorsey, a controversial carpetbagging Republican who served as United States Senator from Arkansas during the Reconstruction from 1873 until 1879. The mansion is located on US Route 56, east of Springer, New Mexico. While a senator, Dorsey purchased land near Chico Springs, New Mexico, and built a 36-room Gothic Victorian palace between 1878 and 1886. The architectural styles include log cabin (built between 1878 and 1880) as well as an "Arthurian stone fortress" in 1884. The dining room was the largest room in