Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Stone Evan Stone Evan Stone (born July 18, 1964) is an American pornographic actor and stand-up comedian. In 2002 he married Jessica Drake, whom he has since divorced. In February 2005, Stone hosted cable television program "Spice Hotel" on Friday, Saturday and Sunday evenings on Spice Live, which focused on porn star couples. He replaced founding host Julian. A short 30-second clip of Stone and Tristan Kingsley in an Evan Stone film was broadcast to some Comcast cable subscribers in Tucson, Arizona during Super Bowl XLIII on February 1, 2009. In 2011, he was named by CNBC as one of the