Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Glenn Dorsey he started all 16 games and had 69 tackles and two sacks. In 2011, Dorsey had 62 tackles, but no sacks. On March 13, 2013, Dorsey signed a two-year deal with the San Francisco 49ers. Dorsey was expected to be a reserve, but following the injury to starting nose tackle Ian Williams in week two, Dorsey took over the starting job. Dorsey signed a two-year extension with San Francisco on August 19, 2014. On November 25, 2015, Dorsey was placed on injured reserve with a torn ACL, ending his season. He promoted animal protection with PETA. Glenn Dorsey Glenn Jamon