Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (actor) Role in a Dramatic Program or Series. Williams has worked with the charity buildOn to help build schools in impoverished areas. Evan Williams (actor) Evan Martin Williams is a Canadian actor and musician. He is known for his roles on "", "Awkward" and "Versailles" Williams was born in Swan Hills, Alberta, but raised in Calgary, Alberta. He is a graduate of Henry Wise Wood Senior High School, and studied theatre at Ryerson University. Williams first major role was Kelly Ashoona in "". His other notable television roles are Baxter McNab in "Baxter", Luke in "Awkward" and "Chevalier de Lorraine" in