Tequila, Jalisco is of one of the first cultures here that first produced an agricultural society here. The Tequila Route (Ruta de Tequila) and the Tequila Express were created with the aim of promoting the tourism of Tequila into the neighboring municipalities of El Arenal, Amatitan, Magdalena and Teuchitlan, which also contain important tequila facilities, as well as cultural and archeological attractions. Both also go through the vast blue agave fields that were recently named a World Heritage Site. The Tequila Route was created and is supervised by the Consejo Regulador del Tequila, which regulates the production and authenticity of the liquor
Tequila tequila exported in bulk to the United States is bottled in those plants. On January 17, 2006, the United States and Mexico signed an agreement allowing the continued bulk import of tequila into the United States. The agreement also created a "tequila bottlers registry" to identify approved bottlers of tequila and created an agency to monitor the registry. The Tequila Regulatory Council of Mexico originally did not permit flavored tequila to carry the tequila name. In 2004, the Council decided to allow flavored tequila to be called tequila, with the exception of 100% agave tequila, which still cannot be flavored.