Kelvin MacKenzie the newspaper building at the time because of an industrial dispute, who reputedly demanded that the "Gotcha" headline remain, despite the large number of casualties and later said of the headline, "I rather liked it". This is reportedly the only occasion that MacKenzie ever disobeyed a specific order from Murdoch. MacKenzie's coverage of the Falklands War was criticised by many commentators for being a glorification of war (Greenslade was working with MacKenzie on "The Sun" at the time). MacKenzie was responsible for the "Freddie Starr Ate My Hamster" front-page headline. The claims made in the accompanying article, that the comedian
The Sun (United Kingdom) "Sun" was first published on 17 November 1969, with a front page headlined "HORSE DOPE SENSATION", an ephemeral "exclusive". An editorial on page 2 announced: "Today's "Sun" is a new newspaper. It has a new shape, new writers, new ideas. But it inherits all that is best from the great traditions of its predecessors. "The Sun" cares. About the quality of life. About the kind of world we live in. And about people". The first issue had an "exclusive interview" with the Labour Prime Minister, Harold Wilson, on page 9. The paper copied the rival "Daily Mirror" in several ways.