Guinea pig varieties found in pet stores are the English shorthair (also known as the American), which have a short, smooth coat, and the Abyssinian, whose coat is ruffled with cowlicks, or rosettes. Also popular among breeders are the Peruvian and the Sheltie (or Silkie), both straight longhair breeds, and the Texel, a curly longhair. Grooming of guinea pigs is primarily accomplished using combs or brushes. Shorthair breeds are typically brushed weekly, while longhair breeds may require daily grooming. Cavy clubs and associations dedicated to the showing and breeding of guinea pigs have been established worldwide. The American Cavy Breeders Association, an
What Kind of Man Are You? awards in the Public Service and Political Advertising Agencies Association of India Awards. This campaign led to a partnership with Rediff to create India's first text message HIV/AIDS helpline resulting in over 10,000 queries. Public Service and Political Advertising category, "What Kind of Man Are You?" won the following: SILVER for the spot titled “FTV” - projecting a man watching fashion television while his wife carries on with house work and teaching their child in the background. BRONZE for the spot titled “Kash” - depicting a young woman who questions her relationship with her husband when walking together in the