Scooby-Doo packaged together for syndication as "The Scooby-Doo Show", under which title they continue to air. The "Scooby-Doo" characters first appeared outside of their regular Saturday morning format in "Scooby Goes Hollywood", an hour-long ABC television special aired in prime time on December 13, 1979. The special revolved around Shaggy and Scooby attempting to convince the network to move Scooby out of Saturday morning and into a prime-time series, and featured spoofs of then-current television series and films such as "Happy Days", "Superman: The Movie", "Laverne & Shirley" and "Charlie's Angels". In 1979, Scooby's tiny nephew Scrappy-Doo was added to both
Scooby-Doo (character) would be renamed "Scooby-Doo" by Fred Silverman, CBS's head of daytime programming, between its unsuccessful first pitch and a second pitch which earned the show a green light. Silverman came up with the name from the syllables "doo-be-doo-be-doo" in Frank Sinatra's hit song "Strangers in the Night". Taking notes from a Hanna-Barbera colleague who was also a breeder of Great Danes, Production designer Iwao Takamoto designed the Scooby-Doo character with a sloping chin, spots, a long tail, a sloped back, and bow legs – all traits in direct opposition to those of a prize-winning purebred Great Dane. In defining the