Rise of Neville Chamberlain Chamberlain demanded that Mosley retract the claim "as a gentleman". Mosley, whom Baldwin described as "a cad and a wrong 'un", refused to retract the allegation. It took several recounts before Chamberlain was declared the winner by 77 votes and Mosley blamed poor weather for the result. Chamberlain had not wanted to desert Ladywood, but now deemed the seat impossible to hold and was adopted for Birmingham Edgbaston for the next election (held in 1929), at which Ladywood fell to Labour by eleven votes. The Unionists won the 1924 election, their last under that name. Baldwin formed a new government,
Rise of Neville Chamberlain if he stood and lost, his successor would be badly damaged, Baldwin replied, "I don't give a damn about my successor, Neville." Chamberlain resigned as party chairman, though he continued as head of the Conservative Research Department, which he had founded, until his death. Baldwin did not stand in the by-election, but he retained his position and attacked the press barons as wanting "power without responsibility, the prerogative of the harlot through the ages", and the Conservatives won the election. Baldwin and Chamberlain healed their breach, and Chamberlain helped negotiate the return of the press lords to the Conservative fold.