Jose Cuervo 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. In 1758, Don Jose Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. The first Vino Mezcal de Tequila de Jose Cuervo was made in 1795, after Don Jose Antonio de Cuervo's son Jose María Guadalupe de
Tequila higher yield of esters produced. During the fermentation process, ethanol is oxidized and one of the main compounds produced are acetaldehydes, which adds the flavor necessary for the final product of tequila. For example, isovalderaldehyde seems to produce a sweet, cocoa, and chocolate-like flavor. 2 and 3-methylbutanal produce a malty flavor. The agave plant contains many phenolics such as vanillin and syringaldehydes which presents a strong and fruity or herbal aroma. It also contains eugenol which can deliver a hint of spicy flavor to the tequila. Since the production of tequila involves heating, Maillard browning reactions occur, and furans are