Serbs of Bosnia and Herzegovina in 1910, the winner was Serbian National Organization. On June 28, 1914, Bosnian Serb Gavrilo Princip made international headlines after assassinating Arch Duke Francis Ferdinand in Sarajevo. This sparked World War I leading to Austria-Hungary's defeat and the incorporation of Bosnia and Herzegovina into the Kingdom of Yugoslavia. During WWI, Serbs in Bosnia were often blamed for the outbreak of the war, the assassination of Archduke Franz Ferdinand, and were subjected to persecution by the Austro-Hungarian authorities, including internment and looting of their businesses, by people who were instigated to ethnic violence. Bosnian and Herzegovinian Serbs served in Montenegrin and
Emperor of Austria in 1875. As Ferdinand I had no sons, his brother Francis Charles would have become emperor, but was persuaded by his wife to pass over the right of succession to their son, Francis Joseph. He accepted the duty of the Emperor of Austria without having been Crown Prince or "Thronfolger" before. Francis Joseph's only son Rudolf committed suicide in 1889, Francis Joseph's brother Karl Ludwig died in 1896. Karl Ludwig's son Franz Ferdinand became heir presumptive to the throne. He was assassinated in Sarajevo, Bosnia in 1914; due to his morganatic marriage, his son had no rights to the throne.