Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (bourbon) seem more likely as candidates for first distiller, including Jacob Myers and brothers Joseph and Samuel Davis. Records reportedly indicate that Myers and the Davis brothers both arrived in 1779. Varieties of whiskey using the Evan Williams brand name include the following: Several liqueurs are also produced under the Evan Williams brand, including: The whiskey and its history is featured in the "Evan Williams Bourbon Experience", a tourist attraction in Louisville that is part of the Kentucky Bourbon Trail. On February 16, 2011, the "Black Label" expression tied with 100 proof Very Old Barton as "Best Buy Whisk(e)y of the