Chaya tequila Chaya tequila Chaya is a brand of tequila produced by "Interco Brands Inc" The product is produced from 100% Blue Agave. Chaya tequila was the brain child of Albert Berentsen, former president of Kahlúa S.A. It is manufactured from 100% Blue Agave at Industrializadora de Agave San Isidro. Unlike many tequila brands manufactured at the Industrializadora de Agave San Isidro production facility, Chaya is never wood barrel aged. Some reviews state this may preserve more of the natural fruity flavor of the Blue Agave plant. It was the first tequila to be included in gift bags at the MTV Movie
Tequila tequila exported in bulk to the United States is bottled in those plants. On January 17, 2006, the United States and Mexico signed an agreement allowing the continued bulk import of tequila into the United States. The agreement also created a "tequila bottlers registry" to identify approved bottlers of tequila and created an agency to monitor the registry. The Tequila Regulatory Council of Mexico originally did not permit flavored tequila to carry the tequila name. In 2004, the Council decided to allow flavored tequila to be called tequila, with the exception of 100% agave tequila, which still cannot be flavored.