Social journalism has been discussed as one way for professional journalism to thrive despite a marked decline in the audience for traditional journalism. Writing in Re/code, Jonathan Glick, CEO of Sulia, said the model of publishers as platforms (which he calls a "platisher") is "on the rise". Glick cites as examples Medium (from Twitter co-founders Evan Williams and Biz Stone), Vox Media, Sulia, Skift, First Look Media (backed by eBay founder Pierre Omidyar) and BuzzFeed. On March 12, 2014, Mark Little, the CEO of Storyful.com, now a division of News Corp., proposed "10 Principles that Power Social Journalism," including "UGC [User Generated
Social media and television and statistics, "93% of marketers use social media for business." Social media enables companies to collect a lot of information about users and non-users. These parameters are not only reserved to just age, race, and occupation. By analyzing the content which users share, retailers can effectively determine the user's preferences, habits, purchasing power, purchasing patterns and other information. In addition, retailing is buying and selling both goods and consumer services. Shazam, a musical recognition app, is a recent social media and television asset from Silicon Valley. On a technical level, the app can listen to monophonic music which "can be