Motifs in the James Bond film series that is central to the spy film genre. The gun barrel imagery sometimes carried over to the film posters used to promote Bond films, including as a familiarising element on the introduction of Timothy Dalton for "The Living Daylights". The sequence was traditionally placed at the start of each film until the 2006 instalment "Casino Royale", where it appears after the cold open and is incorporated into the plot; in the 2008 film, "Quantum of Solace", the sequence was placed at the end of the film and incorporates the film's title in its design. For Skyfall, director Sam Mendes had
James Bond filmography fan, and I love what he represents". Significant controversy followed the decision, with some critics and fans expressing doubt the producers had made the right choice. Throughout the entire production period, Internet campaigns such as danielcraigisnotbond.com expressed their dissatisfaction and threatened to boycott the film in protest. Craig, unlike previous actors, was not considered by the protesters to fit the tall, dark, handsome and charismatic image of Bond to which viewers had been accustomed. Many disparagingly called him "James Blonde", believing the blond-haired blue-eyed rugged Craig to be far fitting from the traditional tall, dark and suave actors who had