Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Jack Williams (news anchor) College, Framingham State University, Worcester State University, Newbury College, and Wheelock College. Williams lives in the MetroWest part of Massachusetts with his wife, Marci. Has four daughters, Kari, Tracy, Wendy, and Amy, from a previous marriage. Jack Williams (news anchor) Jack Williams is a retired 6 PM weekday news anchor on WBZ-TV in Boston, Massachusetts. He also founded "Wednesday's Child" in 1981, a non-profit adoption agency for special needs children. Originally from Pocatello, Idaho, Williams worked in radio from 1959 until he graduated Phi Beta Kappa from the University of Oregon in 1968. During college, he worked as a news