Greyhound (cocktail) similar cocktail with the name "Greyhound" appears in Harper's magazine in 1945 (volume 191, page 461) thus: ""The cocktails were made of vodka, sugar, and canned grapefruit juice -- a greyhound. This cocktail was served at Greyhound's popular restaurant chain that was located at bus terminals, called 'Post House'."" Before 1945, vodka was an uncommon spirit and most drinks we think of today as "classic cocktails" and which call for vodka, originally would have contained gin. As vodka's popularity grew after the War and gin's popularity waned, many of the popular cocktails persisted, albeit with vodka substituted for gin. The
Cocktail dress among the American elite. While French couture relied on travel and American department stores, American designers relied on fashion magazines, such as "Vogue" and "Vanity Fair", and the need to dress semi-formally for cocktail hour. In 1948, Christian Dior labeled this business-casual dress with the term "cocktail dress". This allowed department store to advertise specifically “cocktail” garments and accessories, increasing the growth of fashion stores. The craze for cocktail culture drove sales in cocktail merchandise as well, such as cocktail and martini-printed fabrics. The American cocktail dress could be anything from a "little black dress" to a floral-printed dress or