Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Sidney Dorsey to Brown's murder, but was unsuccessful. During his tenure as sheriff, Dorsey also served on the task force that looked into reopening the case of convicted child murderer Wayne Williams. Dorsey appeared as one of many, including some of the victims' relatives, who voiced public doubt of Williams's guilt of the murders. Dorsey is quoted as stating: ""Most people who are aware of the child murders believe as I do that Wayne Williams did not commit these crimes"". Williams was identified as the key suspect in the Atlanta Child Murders that occurred between 1979 and 1981. In January 1982, he