Sauza Tequila Sauza Tequila Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in Chicago, Illinois. Their products include: Sauza, Conmemorativo, Hornitos, Tres Generaciones. In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States. His son, Don Eladio Sauza was born
Tequila Sunrise (cocktail) Trident was the largest outlet for tequila in the United States, and in 1973 Jose Cuervo picked up on the new drink as a marketing opportunity and put the recipe for the new drink on the back of their bottles of tequila, and promoted it in other ways. Later that same year the Eagles recorded a song called "Tequila Sunrise" for their "Desperado" album as the drink was soaring in popularity. The Tequila Sunrise is considered a long drink and is usually served in a collins or highball glass. The International Bartender Association has designated this cocktail as an IBA