Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (bourbon) Year" in the 17th Annual Malt Advocate Whisky Awards. Food critic Morgan Murphy said "The Black Label smells of deep vanilla and cherry and is a bit smoother than the green label." Evan Williams (bourbon) Evan Williams is a brand of Kentucky straight bourbon whiskey bottled in Bardstown, Kentucky, by the Heaven Hill company. The product is aged for a minimum of four years (which is more than the two year minimum to be called 'straight' bourbon, but is the minimum requirement for a straight whiskey that does not have an age statement on the label). It has been ranked