Jose Cuervo 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. In 1758, Don Jose Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. The first Vino Mezcal de Tequila de Jose Cuervo was made in 1795, after Don Jose Antonio de Cuervo's son Jose María Guadalupe de
Tequila Sunrise (cocktail) Trident was the largest outlet for tequila in the United States, and in 1973 Jose Cuervo picked up on the new drink as a marketing opportunity and put the recipe for the new drink on the back of their bottles of tequila, and promoted it in other ways. Later that same year the Eagles recorded a song called "Tequila Sunrise" for their "Desperado" album as the drink was soaring in popularity. The Tequila Sunrise is considered a long drink and is usually served in a collins or highball glass. The International Bartender Association has designated this cocktail as an IBA