Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Cognitive neuroscience of visual object recognition individuals. Familiarity is a mechanism that is context-free in the sense that what one recognizes just feels familiar without spending time trying to find in what context one knows the object. The ventro-lateral region of the frontal lobe is involved in memory encoding during incidental learning and then later maintaining and retrieving semantic memories. Familiarity can induce perceptual processes different from those of unfamiliar objects which means that our perception of a finite amount of familiar objects is unique. Deviations from typical viewpoints and contexts can affect the efficiency for which an object is recognized most effectively. It was found