Shot heard round the world The phrase "shot heard round the world" (alternatively "shots heard round the world" or "shot heard around the world") has also become associated with the assassination of Archduke Franz Ferdinand of Austria in Sarajevo on 28 June 1914, an event considered to be one of the immediate causes of World War I. Serbian Gavrilo Princip fired two shots, the first hitting Franz Ferdinand's wife Sophie, Duchess of Hohenberg, and the second hitting the Archduke himself. The death of Franz Ferdinand, heir to the Austro-Hungarian throne, propelled Austria-Hungary and the rest of Europe into World War I. The phrase "Shot heard
July Crisis reason for armed conflict, the dispute between Serbia and Austria-Hungary over the murdered heir, had already become a sidenote to a general European war. Austria-Hungary had annexed Bosnia and Herzegovina in 1908. Sarajevo was the provincial capital. Oskar Potiorek was the military commander and governor of the province. Emperor Franz Joseph ordered Archduke Franz Ferdinand, heir presumptive to the Austro-Hungarian throne, to attend military exercises due to be held in Bosnia. After the exercises, on 28 June 1914, Ferdinand toured Sarajevo with his wife, Sophie. Six armed irredentists, five Serbs and one Bosnian Muslim, coordinated by Danilo Ilić, lay in