Papa and Nicole Prime Minister John Major, Bob Hoskins or Chris Evans. Renault was found to be the most persuasive advertiser in five European countries in 1994. The advert was designed by the Publicis agency. Skornik had not passed her driving test when the first Clio advertisements were made. Professional driver Penny Mallory drove in place of both Nicole and Papa. An all-new second-generation Renault Clio was launched in 1998, and with it came the finale of Nicole's Provençale story. Much publicity and speculation surrounded the question of whom Nicole would marry. Socialite and It girl Tara Palmer-Tomkinson noted, "I can't understand what
TV advertisements by country films to fit within the time allotted. Over the course of 10 hours, American viewers will be shown approximately three hours of advertisements, twice what they would have seen in the 1960s. If a 1960s show is rerun today, the content may be edited by nine minutes to make room for the extra advertisements. In the 1950s and 1960s, the average advertisement's length was one minute. Starting in the early 1970s, the average length shrank to 30 seconds. The 15-second commercial began to appear in the late 1980s. TV advertisements were coded for identification by broadcasters via an ISCI code.