President of the International Olympic Committee that was held prior to the 1980 Summer Olympics – between 15 and 18 July 1980. He officially assumed presidency at the end of the Moscow Olympics. During his term, Samaranch managed to make the Olympic Movement financially healthy, with big television deals and sponsorships. Although the 1984 Summer Olympics were boycotted by the Eastern Bloc countries, the number of nations with a membership of the IOC and participating increased at every Games during his presidency. Samaranch also wanted the best athletes to compete in the Olympics, which led to the gradual acceptance of professional athletes. One achievement of Samaranch
Colonialism and the Olympic Games made the connection between cultural appropriation and commodificaton, "arguing that it dishonoured the traditional functions of inuksuk and risked turning them into commodities that could be sold for tourist consumption." Though the 2010 Winter Olympic Games did consult with indigenous people more than in past Canadian Olympic Games, that collaboration does not seem to have extended to resolving outstanding land treaties nor addressing the marginalization of indigenous people in Canada. Circassian organisations have also spoken out against the 2014 Olympics, arguing that the Games will take place on land that had been inhabited by them since the beginning of recorded