Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Crawford-Dorsey House and Cemetery of restoring the old home for an attraction when it mysteriously burned in December 1984. From 1979 to 1984 there was extensive archaeological and artifact recovery done and shipped to the Atlanta Historical Society. The property had become part of the Clayton County Water Authority to be used as a sprayfield. The cemetery remains as well as the earthworks from the Civil War out behind where the old house once stood. Crawford-Dorsey House and Cemetery The Crawford-Dorsey House in Lovejoy, Georgia was first begun by William Crawford in circa 1820. The area was then Henry County. Then in the mid-1850s