Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Gerald Evan Williams and Belle moved their young family to Presque Isle in 1917, establishing a laundry business in an older section of town. Gerald Williams graduated from Presque Isle High School in 1925 and then studied for a year at Hebron Academy, where he helped the academy win the state championship in football. Congressman Ira G. Hersey of Houlton nominated Williams for appointment to the United States Military Academy. Gerald Evan Williams entered U.S. Military Academy at West Point in 1926 and graduated with a B.S. degree with the class of 1931. He completed the academic work, while playing football four years,