Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (bourbon) the top-volume American whiskey brands (with a 12.4% sales growth rate), according to a press release issued by the producer citing A.C. Nielsen Scantrack 2010 data. Evan Williams Black is 43% alc/vol (86 U.S. proof), unlike some popular whiskeys which are bottled at the statutory minimum of 40% alc/vol (80 proof). Evan Williams was a Welsh immigrant, who was born in Dale, Pembrokeshire, but emigrated to the United States towards the end of the 18th century. Williams settled in Kentucky and began distilling in 1783, in what is now Louisville, Kentucky. A historical marker in Louisville (depicted in photo at