Jack Dorsey Chairman after Dick Costolo replaced Williams as the CEO. On June 10, 2015, Costolo announced that he was resigning as CEO of Twitter, effective July 1, 2015. Dorsey would assume the post of Interim CEO upon Costolo's departure. He was named permanent CEO of Twitter on October 5, 2015. On the day after the controversy about Twitter's new algorithms for tweets, Dorsey responded to the trend, saying it was only a hoax. In May 2016, Dorsey announced that Twitter would not count photos and links in the 140-character limit to free up more space for text. This move was an
Social media marketing was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day. It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes