Neville Chamberlain government fell within months, necessitating another general election. By a margin of only 77 votes, Chamberlain narrowly defeated Labour candidate Oswald Mosley (who later led the British Union of Fascists). Believing he would lose if he stood again in Ladywood, Chamberlain arranged to be adopted for Birmingham Edgbaston, the district of the city where he was born and which was a much safer seat which he would hold for the rest of his life. The Unionists won the election, but Chamberlain declined to serve again as Chancellor, preferring his former position as Minister of Health. Within two weeks of his
Rise of Neville Chamberlain the press lords, notably Lord Beaverbrook and Lord Rothermere for "Empire Free Trade", the removal of tariffs within the Empire, culminated in a crucial by-election at which the press lords ran their own candidate under the banner of the United Empire Party. Robert Topping, the General Director at Conservative Central Office, produced a memorandum showing that Baldwin's support had eroded tremendously. Chamberlain confronted Baldwin with the memorandum. Baldwin was badly shaken, and told Chamberlain he would resign. After a day, Baldwin reconsidered, and even considered giving up his seat and standing in the by-election himself. When Chamberlain told Baldwin that