Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Tommy Dorsey 1940, Dorsey hired singer Frank Sinatra from bandleader Harry James. Frank Sinatra made eighty recordings from 1940 to 1942 with the Dorsey band. Two of those eighty songs are "In the Blue of Evening" and "This Love of Mine". Frank Sinatra achieved his first great success as a vocalist in the Dorsey band and claimed he learned breath control from watching Dorsey play trombone. In turn, Dorsey said his trombone style was heavily influenced by that of Jack Teagarden. Among Dorsey's staff of arrangers was Axel Stordahl who arranged for Frank Sinatra in his Columbia and Capitol years. Another member