George de Mestral branched out to the textile center of Manchester, New Hampshire in the United States. De Mestral gave the name Velcro, a portmanteau of the French words velours ("velvet"), and crochet ("hook"), to his invention as well as his company, which continues to manufacture and market the fastening system. However, hook and loop's integration into the textile industry took time, partly because of its appearance. Hook and loop in the early 1960s looked like it had been made from left-over bits of cheap fabric, an unappealing aspect for clothiers. The first notable use for Velcro® brand hook and loop came in
Hook-and-loop fastener sound. The original hook-and-loop fastener was conceived in 1941 by Swiss engineer George de Mestral. The idea came to him one day after returning from a hunting trip with his dog in the Alps. He took a close look at the burs (seeds) of burdock that kept sticking to his clothes and his dog's fur. He examined them under a microscope, and noted their hundreds of "hooks" that caught on anything with a loop, such as clothing, animal fur, or hair. He saw the possibility of binding two materials reversibly in a simple fashion if he could figure out how