Phoenix Award Phoenix Award The Phoenix Award annually recognizes one English-language children's book published twenty years earlier that did not then win a major literary award. It is named for the mythical bird phoenix that is reborn from its own ashes, signifying the book's rise from relative obscurity. The award was established and is conferred by the Children's Literature Association (ChLA), a nonprofit organization based in the United States whose mission is to advance "the serious study of children's literature". The winner is selected by an elected committee of five ChLA members, from nominations by members and outsiders. The token is a
Reborn! with sales of 3,479,219 copies. The manga was the 24th-bestselling series in 2012, with sales of 1,844,824 copies. Overall, it has sold over 30 million copies. "Reborn!"s second light novel was the third-bestseller in Japan in 2008, with sales of 106,229 copies. The anime's DVDs are also popular, sometimes making the Japanese Animation DVD Rankings. "Reborn!" has been reviewed a number of times. According to Carlo Santos of Anime News Network, although the manga's first volume had a weak plot and its art was "downright messy and crowded" there was "volatile chemistry" between Tsuna and Reborn. Popcultureshock.com said that the