Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (rugby) (RU) while at Aberavon RFC in 1925 against England and Scotland. Evans won his first cap aged 18 which at the time made him the second youngest player to represent Wales after Norman Biggs in 1888. Evan Williams played right-, i.e. number 3, in Leeds' 2-8 defeat by Hunslet in the Championship Final during the 1937–38 season at Elland Road, Leeds on Saturday 30 April 1938. Evan Williams played in Leeds' 11-8 victory over Swinton in the 1931–32 Challenge Cup Final during the 1931–32 season at Central Park, Wigan on Saturday 9 April 1932, and played , and scored 3-goals