Tequila Herradura of the area’s economy as well with the Tequila Express train arriving to it and Amatitán from Guadalajara . Herradura produces tequila and tequila based beverages under the Herradura, Hacienda de Cristero, Grand Imperio, El Jimador and New Mix names. Herradura brand tequilas are 100 % blue agave. As an authentic tequila, bottles bear certification from the Mexican government. Herradura brands include Herradura Blanco (46% alcohol), Herradura Blanco Suave (40%), Herradura Reposado (40%), Herradura Antiguo (38%), Herradura Añejo (40%) and Selección Suprema (40%). The best selling varieties are Reposado, Añejo and Selección Suprema. Herradura introduced their first Reposado tequila in
Tequila Sunrise (cocktail) Trident was the largest outlet for tequila in the United States, and in 1973 Jose Cuervo picked up on the new drink as a marketing opportunity and put the recipe for the new drink on the back of their bottles of tequila, and promoted it in other ways. Later that same year the Eagles recorded a song called "Tequila Sunrise" for their "Desperado" album as the drink was soaring in popularity. The Tequila Sunrise is considered a long drink and is usually served in a collins or highball glass. The International Bartender Association has designated this cocktail as an IBA