Jack Dorsey decided that SMS text suited the status-message idea, and built a prototype of Twitter in about two weeks. The idea attracted many users at Odeo and investment from Evan Williams, who had left Google after selling Pyra Labs and Blogger. Williams, Stone and Noah Glass co-founded Obvious Corporation, which then spun off Twitter, Inc., with Dorsey as the Chief Executive Officer (CEO). As chief executive officer, Dorsey saw the startup through two rounds of funding by the venture capitalists who backed the company. He reportedly lost his position for leaving work early to enjoy other pursuits, such as yoga and
Social media marketing was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day. It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes