Velcro Velcro Velcro BVBA is a privately held company that produces fasteners and other products. It is known for being the original patentor of the hook-and-loop fastener, to which it has (over its objections) lent the generic name "velcro." Swiss electrical engineer George de Mestral invented his first touch fastener when, in 1941, he went for a walk in the woods and wondered why Burdock seeds clung to his coat and dog. He discovered it could be turned into something useful. He patented it in 1955 and subsequently refined and developed its practical manufacture until its commercial introduction in the late
George de Mestral its fur. He then worked on inventing hook and loop fasteners for ten years starting in 1948. In 1955 he successfully patented hook and loop, eventually selling 60 million yards (about 55,000 km) a year through a multimillion-dollar company. George was married three times: to Jeanne Schnyder in 1932, Monique Panchaud de Bottens in 1949, and Helen Mary Dale. On his father's death in 1966, de Mestral inherited the family home at Colombier, château Saint-Saphorin-sur-Morges. De Mestral died in Commugny, Switzerland, where he is buried. The municipality posthumously named an avenue, L'avenue George de Mestral, in his honor. He was