Bubble wrap iBubble wrap, which will not be able to be popped. Bubble wrap Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items. "Bubble wrap" is a generic trademark owned by Sealed Air Corporation. In 1957 two inventors named Alfred Fielding and Marc Chavannes were attempting to create a three-dimensional plastic wallpaper. Although the idea was a failure, they found that what they did make could be used as packing material. Sealed Air Corp. was co-founded by Alfred Fielding in 1960. The term is used generically for
Protect and Survive saying, "Mine is the last voice you will ever hear. Do not be alarmed," in a tone similar to that used by him in the PIFs. Rock band Jethro Tull recorded a song called "Protect and Survive" on the 1980 album "A", also criticising the initiative. The title of a song by the hardcore punk/D-beat band Discharge featured a play on words ("Protest and Survive"), a reference to E. P. Thompson's anti-nuclear manifesto (see below). Heavy metal band Wolfsbane's self-titled album contains a song called "Protect and Survive." The Scottish rock band Runrig released a song entitled "Protect and Survive,"