Jack Dorsey attempt to entice new users, since the number of tweets per day had dropped to about 300 million in January 2016 compared to about 500 million in September 2013 and its peak of 661 million in August 2014. On November 22, 2016, Dorsey was briefly suspended from his own Twitter user account with 3.9 million followers. After restoring the account, Dorsey tweeted the suspension was due to an "internal mistake". In February 2017, Dorsey and Executive Chairman Omid Kordestani matched a $530,000 donation to the American Civil Liberties Union (ACLU) raised by Twitter staffers. Their match brought the total donation
Social media use by businesses Social media use by businesses Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A