Serbs of Bosnia and Herzegovina in 1910, the winner was Serbian National Organization. On June 28, 1914, Bosnian Serb Gavrilo Princip made international headlines after assassinating Arch Duke Francis Ferdinand in Sarajevo. This sparked World War I leading to Austria-Hungary's defeat and the incorporation of Bosnia and Herzegovina into the Kingdom of Yugoslavia. During WWI, Serbs in Bosnia were often blamed for the outbreak of the war, the assassination of Archduke Franz Ferdinand, and were subjected to persecution by the Austro-Hungarian authorities, including internment and looting of their businesses, by people who were instigated to ethnic violence. Bosnian and Herzegovinian Serbs served in Montenegrin and
Archduke Franz Ferdinand of Austria employed a staff of sixteen. His authority was reinforced in 1907 when he secured the retirement of the Emperor's confidant Friedrich von Beck-Rzikowsky as Chief of the General Staff. Beck's successor, Franz Conrad von Hötzendorf, was personally selected by Franz Ferdinard. Franz in 1913, as heir-presumptive to the elderly emperor, had been appointed inspector general of all the armed forces of Austria-Hungary ("Generalinspektor der gesamten bewaffneten Macht"), a position superior to that previously held by Archduke Albrecht and including presumed command in wartime. In 1894 Franz Ferdinand met Countess Sophie Chotek, a lady-in-waiting to Archduchess Isabella, wife of Archduke Friedrich,