East of Eden (film) Although set in early 20th century Monterey, California, much of the film was actually shot on location in Mendocino, California. Some scenes were filmed in the Salinas Valley. Of the three films in which James Dean played the male lead, this is the only one to have been released during his lifetime and the only one Dean personally viewed in its entirety. The film, along with "Rebel Without a Cause" and "Giant", has been named by the American Film Institute as one of the best 400 American films of all time. In 2016, the film was selected for preservation in
Title sequence in title design history. The introduction of digital technologies in the late 1980s and early 1990s to film and television changed both industries, and accordingly the 1990s saw a resurgence in title design. Ironically, a key sequence in this resurgence was the main title to David Fincher's "Se7en", designed by Kyle Cooper while at R/GA, which was created using primarily analogue means. The title opticals for "Se7en" were created by Cinema Research Corporation, the leading title company in the 1990s. Soon thereafter, television followed suit and networks like HBO began to develop more cinematic experiences for television, including more elaborate