Papa and Nicole advert played during the advertising break for "Coronation Street" on 29 May 1998; an estimated 23 million viewers watched Nicole leave Vic Reeves at the altar and start a new life with Bob Mortimer in his new Renault Clio. All but one of the advertisements used Renault's 1980s to 1990s signature tune, Robert Palmer's "Johnny And Mary". Each used a variation of the song, including Martin Taylor's acoustic interpretation, an alternative version of which he released on his album "Spirit of Django" and Renault's promotional compilation, "Miles More Music". The advert that did not use "Johnny And Mary" was Le
TV advertisements by country films to fit within the time allotted. Over the course of 10 hours, American viewers will be shown approximately three hours of advertisements, twice what they would have seen in the 1960s. If a 1960s show is rerun today, the content may be edited by nine minutes to make room for the extra advertisements. In the 1950s and 1960s, the average advertisement's length was one minute. Starting in the early 1970s, the average length shrank to 30 seconds. The 15-second commercial began to appear in the late 1980s. TV advertisements were coded for identification by broadcasters via an ISCI code.