Electric guitar design name. In 1954, Fender introduced the Fender Stratocaster, or "Strat". It was positioned as a deluxe model and offered various product improvements and innovations over the Telecaster. These innovations included an ash or alder double-cutaway body design for badge assembly with an integrated vibrato mechanism (called a "synchronized tremolo" by Fender, thus beginning a confusion of the terms that still continues), three single-coil pickups, and body comfort contours. Leo Fender is also credited with developing the first commercially successful electric bass called the Fender Precision Bass, introduced in 1951. Gibson, like many guitar manufacturers, had long offered semi-acoustic guitars with
Gibson Firebird Gibson Firebird The Gibson Firebird is a solid-body electric guitar manufactured by Gibson from 1963 to the present. The Gibson Guitar Corporation released several new styles during the 1950s to compete with Fender's solid-body instruments, such as the Telecaster and Stratocaster. After success with the Les Paul in the 1950s, Gibson's popularity began to wane in the 1960s. Fender's colors, shapes and multiple pickups were endorsed by notable guitarists. Gibson's guitars, most of which were hollow or semi-hollow designs, seemed old-fashioned. Coupled with higher prices, this contributed to a decline in sales. Gibson had made forays into radical body shapes