Papa and Nicole advert played during the advertising break for "Coronation Street" on 29 May 1998; an estimated 23 million viewers watched Nicole leave Vic Reeves at the altar and start a new life with Bob Mortimer in his new Renault Clio. All but one of the advertisements used Renault's 1980s to 1990s signature tune, Robert Palmer's "Johnny And Mary". Each used a variation of the song, including Martin Taylor's acoustic interpretation, an alternative version of which he released on his album "Spirit of Django" and Renault's promotional compilation, "Miles More Music". The advert that did not use "Johnny And Mary" was Le
TV advertisements by country (a subsidiary of MTV3), and Nelonen, all run their advertisements during breaks approximately every 15 minutes. Since digital TV has been introduced, the number of TV channels has grown, with Yle and the main broadcasters all adding new channels (including some subscription channels). Analogue broadcasts ceased in August 2007 and the nation's TV services are now exclusively digital. A typical break lasts about 4 minutes. The length of "individual" advertisements can vary from a few seconds (7, 10 and 15 are common), and they are currently rarely over one minute in length. Many advertisements of supranational companies are commonly dubbed