Serbs of Bosnia and Herzegovina in 1910, the winner was Serbian National Organization. On June 28, 1914, Bosnian Serb Gavrilo Princip made international headlines after assassinating Arch Duke Francis Ferdinand in Sarajevo. This sparked World War I leading to Austria-Hungary's defeat and the incorporation of Bosnia and Herzegovina into the Kingdom of Yugoslavia. During WWI, Serbs in Bosnia were often blamed for the outbreak of the war, the assassination of Archduke Franz Ferdinand, and were subjected to persecution by the Austro-Hungarian authorities, including internment and looting of their businesses, by people who were instigated to ethnic violence. Bosnian and Herzegovinian Serbs served in Montenegrin and
Archduke Franz Ferdinand of Austria themselves after him. Archduke Franz Ferdinand of Austria Archduke Franz Ferdinand, Archduke of Austria-Este (Franz Ferdinand Carl Ludwig Joseph Maria; 18 December 1863 – 28 June 1914) was a member of the imperial Habsburg dynasty, and from 1896 until his death the heir presumptive ("Thronfolger") to the Austro-Hungarian throne. His assassination in Sarajevo precipitated Austria-Hungary's declaration of war against Serbia, which in turn triggered a series of events that resulted in Austria-Hungary's allies and Serbia's declaring war on each other, starting World War I. Franz Ferdinand was born in Graz, Austria, the eldest son of Archduke Karl Ludwig of Austria