Scooby-Doo four like a normal dog as he did previously. Fred, Daphne, and Velma were dropped from the series, and the new "Scooby-Doo and Scrappy-Doo" format now consisted of three seven-minute comedic adventures starring Scooby, Scrappy, and Shaggy instead of one half-hour mystery. Most of the supernatural villains in the seven-minute "Scooby and Scrappy" cartoons, who in previous "Scooby" series had been revealed to be human criminals in costume, were now real within the context of the series. This version of "Scooby-Doo and Scrappy-Doo" first aired from 1980 to 1982 as part of "The Richie Rich/Scooby-Doo Show", an hour-long program also
Scooby-Doo (character) would be renamed "Scooby-Doo" by Fred Silverman, CBS's head of daytime programming, between its unsuccessful first pitch and a second pitch which earned the show a green light. Silverman came up with the name from the syllables "doo-be-doo-be-doo" in Frank Sinatra's hit song "Strangers in the Night". Taking notes from a Hanna-Barbera colleague who was also a breeder of Great Danes, Production designer Iwao Takamoto designed the Scooby-Doo character with a sloping chin, spots, a long tail, a sloped back, and bow legs – all traits in direct opposition to those of a prize-winning purebred Great Dane. In defining the