Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Evan Williams (rugby) in the 18-2 victory over Warrington in the 1935–36 Challenge Cup Final during the 1935–36 season at Wembley Stadium, London on Saturday 18 April 1936. Evan Williams made his début for Leeds, and scored a try in 61-3 the victory over Bradford Northern on Saturday 7 November 1925. Evan Williams' marriage to Eunice (née John) was registered during third ¼ 1926 in Leeds district. They had four children, Rowland, Bryan (birth registered during fourth ¼ 1929 in Leeds North district), Barrie (birth registered during second ¼ 1932 in Leeds North district), and Gwynneth (birth registered during fourth ¼ 1947 in