Fruit 'n Fibre it does not contain as much of this as bran-based cereals (such as Bran Flakes or All-Bran) normally do. A UK advert for the cereal from the 1980s features Ross Kemp and the jingle "Apples, hazelnuts, bananas; raisins, coconuts, sultanas". A cereal called "Fruit & Fiber" was produced in the United States by Post Cereals in two versions: Dates, Raisins & Walnuts; and Peaches, Raisins & Almonds. Circa 2004, the name was changed to Fruit & Bran; both versions were continued after the name change. Towards the end of 2006, production of Fruit & Bran cereal was discontinued by Post,
Coir known as wet-milling. The mattress fibres are sifted to remove dirt and other rubbish, dried in the sun and packed into bales. Some mattress fibre is allowed to retain more moisture so it retains its elasticity for twisted fibre production. The coir fibre is elastic enough to twist without breaking and it holds a curl as though permanently waved. Twisting is done by simply making a rope of the hank of fibre and twisting it using a machine or by hand. The longer bristle fibre is washed in clean water and then dried before being tied into bundles or hanks.