Golden Gate Bridge travel guide describes the Golden Gate Bridge as "possibly the most beautiful, certainly the most photographed, bridge in the world." At the time of its opening in 1937, it was both the longest and the tallest suspension bridge in the world, with a main span of and a total height of . Before the bridge was built, the only practical short route between San Francisco and what is now Marin County was by boat across a section of San Francisco Bay. A ferry service began as early as 1820, with a regularly scheduled service beginning in the 1840s for the
Golden Gate Bridge $5 for those paying cash. In November 2006, the Golden Gate Bridge, Highway and Transportation District recommended a corporate sponsorship program for the bridge to address its operating deficit, projected at $80 million over five years. The District promised that the proposal, which it called a "partnership program," would not include changing the name of the bridge or placing advertising on the bridge itself. In October 2007, the Board unanimously voted to discontinue the proposal and seek additional revenue through other means, most likely a toll increase. The District later increased the toll amounts in 2008 to $5 for FasTrak