Cultural and political image of Hillary Clinton almost exclusively as "Hillary Rodham". Bill Clinton's advisers thought her use of her maiden name to be one of the reasons for his 1980 gubernatorial re-election loss. During the following winter, Vernon Jordan suggested to Hillary Rodham that she start using the name Clinton, and she began to do so publicly with her husband's February 1982 campaign announcement to regain that office. She later wrote that "I learned the hard way that some voters in Arkansas were seriously offended by the fact that I kept my maiden name". Once he was elected again, she made a point of using "Hillary
Cultural and political image of Hillary Clinton Clinton as violating gender norms. Going into the early stages of her presidential campaign for 2008, a "Time" magazine cover showed a large picture of her, with two checkboxes labeled "Love Her", "Hate Her", while "Mother Jones" titled its profile of her "Harpy, Hero, Heretic: Hillary". Democratic netroots activists consistently rated Clinton very low in polls of their desired candidates, while some conservative figures such as Bruce Bartlett and Christopher Ruddy were declaring a Hillary Clinton presidency not so bad after all. An October 2007 cover of "The American Conservative" magazine was titled "The Waning Power of Hillary Hate". By