Tequila Herradura of the area’s economy as well with the Tequila Express train arriving to it and Amatitán from Guadalajara . Herradura produces tequila and tequila based beverages under the Herradura, Hacienda de Cristero, Grand Imperio, El Jimador and New Mix names. Herradura brand tequilas are 100 % blue agave. As an authentic tequila, bottles bear certification from the Mexican government. Herradura brands include Herradura Blanco (46% alcohol), Herradura Blanco Suave (40%), Herradura Reposado (40%), Herradura Antiguo (38%), Herradura Añejo (40%) and Selección Suprema (40%). The best selling varieties are Reposado, Añejo and Selección Suprema. Herradura introduced their first Reposado tequila in
Tequila Herradura 1974 and the Extra Añejo Selección Suprema in 1995. Reposado is aged for eleven months in wood barrels. Selección Suprema is aged for 49 months in oak barrels. In 2012, the company redesigned the package of the Selección Suprema to reflect the traditional nature in which the extra aged tequila is made. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. el Jimador is 100% agave tequila. It is currently the best-selling tequila in Mexico with a twelve percent market share. New Mix is a canned tequila and grapefruit soda drink with