Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
The Legend of Captain Jack Sparrow (attraction) The Legend of Captain Jack Sparrow (attraction) The Legend of Captain Jack Sparrow was an immersive walk-through special effects attraction at Disney's Hollywood Studios theme park at Walt Disney World Resort. The attraction opened on December 6, 2012. It replaced the attraction that previously occupied the building. Guests followed the story of Captain Jack Sparrow from the "Pirates of the Caribbean" film series and experience several interactive sequences. The Legend of Captain Jack Sparrow closed on November 6, 2014. Guests were taken into an indoor theatre themed to a coastal cove, where they were recruited by a talking skull (voice