Muntjac seasonal rut, and mating can take place at any time of year; this behaviour is retained by populations introduced to temperate countries. Males have short antlers, which can regrow, but they tend to fight for territory with their "tusks" (downward-pointing canine teeth). The presence of these "tusks" is otherwise unknown in native British wild deer and can be discriminatory when trying to differentiate a muntjac from an immature native deer, although water deer also have visible tusks; however, they are much less widespread. Muntjac are of great interest in evolutionary studies because of their dramatic chromosome variations and the recent
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture