Serbs of Bosnia and Herzegovina in 1910, the winner was Serbian National Organization. On June 28, 1914, Bosnian Serb Gavrilo Princip made international headlines after assassinating Arch Duke Francis Ferdinand in Sarajevo. This sparked World War I leading to Austria-Hungary's defeat and the incorporation of Bosnia and Herzegovina into the Kingdom of Yugoslavia. During WWI, Serbs in Bosnia were often blamed for the outbreak of the war, the assassination of Archduke Franz Ferdinand, and were subjected to persecution by the Austro-Hungarian authorities, including internment and looting of their businesses, by people who were instigated to ethnic violence. Bosnian and Herzegovinian Serbs served in Montenegrin and
Assassination of Archduke Franz Ferdinand wife planned to visit Sarajevo to open the state museum in its new premises there. Duchess Sophie, according to their eldest son, Duke Maximilian, accompanied her husband out of fear for his safety. As Sophie, although of high aristocratic birth, was not from a dynastic family, her union with the Habsburg heir presumptive could only be a morganatic marriage. Emperor Franz Joseph had only consented to their marriage on the condition that their descendants would never ascend the throne. The 14th anniversary of their marriage fell on 28 June. As historian A. J. P. Taylor observes: Franz Ferdinand was an