Social media use by businesses hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event. In a 2011 article, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using "seven functional building blocks": identity, conversations, sharing, presence, relationships, reputation, and groups". Social media marketing becomes effective through a process called "building social authority". One of
Sir Evan Williams, 1st Baronet and of the British Coal Utilisation Research Association. On 10 July 1935 he was created 1st Baronet Williams of Glyndwr in the County of Carmarthen. Companies of which he was a director included the Steel Company of Wales Ltd and Lloyds Bank. Sir Evan Williams, 1st Baronet Sir Evan Williams, 1st Baronet, of Glyndwr (2 July 1871 – 3 February 1959) was a Welsh industrialist. As Chairman of the Monmouthshire and South Wales Coalowners Association and later President of the Mining Association of Great Britain, he exerted considerable influence on the mining industry in the UK. Williams was born at