Serbian Campaign of World War I Serbia, Montenegro, and Greece. When Bulgaria attacked both Serbia and Greece on 16 June 1913, it lost most of its Macedonian region to those countries, and additionally the Southern Dobruja region to Romania and Adrianople (the present-day city of Edirne) to Turkey in the 33-day Second Balkan War, which further destabilized the region. On 28 June 1914, Gavrilo Princip, a Bosnian Serb student and member of a multi-ethnic organisation of national revolutionaries called Young Bosnia, assassinated Archduke Franz Ferdinand of Austria, the heir to the Austro-Hungarian throne, in Sarajevo, Bosnia. The political objective of the assassination was the independence of
Emperor of Austria in 1875. As Ferdinand I had no sons, his brother Francis Charles would have become emperor, but was persuaded by his wife to pass over the right of succession to their son, Francis Joseph. He accepted the duty of the Emperor of Austria without having been Crown Prince or "Thronfolger" before. Francis Joseph's only son Rudolf committed suicide in 1889, Francis Joseph's brother Karl Ludwig died in 1896. Karl Ludwig's son Franz Ferdinand became heir presumptive to the throne. He was assassinated in Sarajevo, Bosnia in 1914; due to his morganatic marriage, his son had no rights to the throne.