Media consumption Reunited was created by Steve and Julie Pankhurst and friend Jason Porter Sites like MySpace created by Tom Anderson gained prominence in the early 2000s. By 2006, Facebook created by Mark Zuckerberg and Twitter created by Jack Dorsey both became available to users throughout the world. These sites remain some of the most popular social networks on the Internet. Among other factors, a person's access to media technology affects the amount and quality of his or her intake. In the United States, for instance, "U.C. San Diego scientists in 2009 estimated the 'average' American consumes 34 gigabytes of media a
Social media use by businesses Social media use by businesses Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A