Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton on feedback, they had not been a success. In 1954 Blyton adapted Noddy for the stage, producing the "Noddy in Toyland" pantomime in just two or three weeks. The production was staged at the 2660-seat Stoll Theatre in Kingsway, London at Christmas. Its popularity resulted in the show running during the Christmas season for five or six years. Blyton was delighted with its reception by children in the audience, and attended the theatre three or four times a week. TV adaptations of Noddy since 1954 include one in the 1970s narrated by Richard Briers. In 1955 a stage play based