Optical disc of light. An early optical disc system existed in 1935, named . An early analog optical disc used for video recording was invented by David Paul Gregg in 1958 and patented in the US in 1961 and 1969. This form of optical disc was a very early form of the DVD (). It is of special interest that , filed 1989, issued 1990, generated royalty income for Pioneer Corporation's DVA until 2007 —then encompassing the CD, DVD, and Blu-ray systems. In the early 1960s, the Music Corporation of America bought Gregg's patents and his company, Gauss Electrophysics. American inventor James
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low