Coins of the pound sterling also became known as a "pound". (240 actual pennies, however, weighed only 5400 troy grains, known as tower pound, a unit used only by mints. The tower pound was abolished in the 16th century.) The silver penny remained the primary unit of coinage for about 500 years. The purity of 92.5% silver (i.e., sterling silver) was instituted by Henry II in 1158 with the "Tealby Penny" — a hammered coin. Over the years, the penny was gradually debased until by the 16th century it contained about a third the silver content of a proper troy 24 grain pennyweight. By 1915,
Media weight Media weight Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards. Media weight is usually expressed in the form of GRP’s (Gross rating Points), AOTS (Average opportunity to see) and reach of target audience. The main use of media weights is to monitor how well the goals of a communication plan are being reached. There are different ways to measure media weight. The most important method in