Neil Kinnock of being run by trade unions. Kinnock was also perceived as scoring in debates over Margaret Thatcher in the Commons—previously an area in which he was seen as weak—and finally Michael Heseltine challenged Thatcher's leadership and she resigned on 28 November 1990 to be succeeded by then-Chancellor of the Exchequer, John Major. Kinnock greeted Thatcher's resignation by describing it as "very good news" and demanded an immediate general election. Public reaction to Major's elevation was highly positive. A new Prime Minister and the fact that Kinnock was now the longest-serving current leader of a major party reduced the impact of
Neil Kinnock parted company with many of his former allies after his appointment to the Shadow Cabinet. The Labour Party was also threatened by the rise of the Social Democratic Party/Liberal Alliance, which pulled out more centrist adherents. On a broader perspective, the traditional Labour voter was disappearing in the face of growing education, wealth, and social mobility that the Conservative government had promoted since 1979. Kinnock focused on modernising the party, and upgrading its technical skills such as use of the media and keeping track of voters, while at the same time battling the Militants. Under his leadership, the Labour Party