Optical disc drive operations, and the last speed for read-only (ROM) operations. For example, a 40×/16×/48× CD writer drive is capable of writing to CD-R media at speed of 40× (6,000 KB/s), writing to CD-RW media at speed of 16× (2,400 KB/s), and reading from a CD-ROM media at speed of 48× (7,200 KB/s). During the times of combo (CD-RW/DVD-ROM) drives, an additional speed rating (e.g. the 16× in 52×/32×/52×/16×) is designated for DVD-ROM media reading operations. For DVD writer drives, Blu-ray disc combo drives, and Blu-ray disc writer drives, the writing and reading speed of their respective optical media are specified in
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low