Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton came from "stupid people who don't know what they're talking about because they've never read any of my books". Although Blyton's works have been banned from more public libraries than those of any other author, there is no evidence that the popularity of her books ever suffered, and by 1990 she was still described as being very widely read. Although some criticised her in the 1950s for the volume of work she produced, Blyton astutely capitalised on being considered a more "savoury" English alternative to what was seen by contemporaries as an invasion by American culture in the form of