High-definition optical disc format war April 2008, the firm estimated a total of 10.5 million Blu-ray households, including Blu-ray consoles and Blu-ray-enabled PlayStation 3s. High-definition optical disc format war The high-definition optical disc format war was between the Blu-ray and HD DVD optical disc standards for storing high-definition video and audio; it took place between 2006 and 2008 and was won by Blu-ray Disc. The two formats emerged between 2000 and 2003 and attracted both the mutual and exclusive support of major consumer electronics manufacturers, personal computer manufacturers, television and movie producers and distributors, and software developers. Blu-ray and HD DVD players became commercially available
China Blue High-definition Disc to 1 in China (due to heavy advertisement and favored backing from the government). In September 2009, Universal Studios and National Geographic announced their support for the format. Also adding support for the format are Paramount Pictures (US), Celestial (HK/CN) and BBC/Discovery (UK/US). China Blue High-definition Disc China Blue High-Definition (CBHD; ; alternatively "China High Definition DVD") is a high definition optical disc format announced in September 2007 by the Optical Memory National Engineering Research Center (OMNERC) of Tsinghua University in China. The format is a derivative of the HD DVD, a medium created by the DVD Forum designed to