Jonathan King much airtime to one person. King's 1971 releases included a version of Bob Dylan's "Baby, You've Been On My Mind", released as Nemo, which failed to chart; "The Sun Has Got His Hat On", also as Nemo; "Sugar, Sugar" as Sakkarin; "Leap Up and Down (Wave Your Knickers in the Air)" by St Cecelia (this one a real band, rather than a pseudonym), which went to number 12; and "Lazy Bones", "Flirt" and "Hooked On A Feeling" released under his own name. Bell Records asked King to produce four songs for the Bay City Rollers, including their first hit, "Keep
Synth-pop was associated with bands such as Duran Duran, Visage, and Spandau Ballet. They adopted an elaborate visual style that combined elements of glam rock, science fiction and romanticism. Duran Duran have been credited with incorporating dance beats into synth-pop to produce a catchier and warmer sound, which provided them with a series of hit singles. They would soon be followed into the British charts by a large number of bands utilising synthesizers to create catchy three-minute pop songs. A new line-up for the Human League along with a new producer and a more commercial sound led to the album "Dare"