Comparison of high definition optical disc formats Comparison of high definition optical disc formats This article compares the technical specifications of multiple high definition formats, including HD DVD and Blu-ray Disc; two mutually incompatible, high definition optical disc formats that, beginning in 2006, attempted to improve upon and eventually replace the DVD standard. The two formats remained in a format war until February 19, 2008 when Toshiba, HD DVD's creator, announced plans to cease development, manufacturing and marketing of HD DVD players and recorders. Other high-definition optical disc formats were attempted, including the multi-layered red-laser Versatile Multilayer Disc and a Chinese made format called EVD. Both appear
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low