Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton work. Blyton felt a responsibility to provide her readers with a positive moral framework, and she encouraged them to support worthy causes. Her view, expressed in a 1957 article, was that children should help animals and other children rather than adults: Blyton and the members of the children's clubs she promoted via her magazines raised a great deal of money for various charities; according to Blyton, membership of her clubs meant "working for others, for no reward". The largest of the clubs she was involved with was the Busy Bees, the junior section of the People's Dispensary for Sick Animals,