Optical disc drive beam on a smaller spot size and to read smaller pits. DVD lens supports a different focus for CD or DVD media with same laser. With the newer Blu-ray disc drives, the laser only has to penetrate 0.1 mm of material. Thus the optical assembly would normally have to have an even greater focus range. In practice, the Blu-ray optical system is separate from the DVD/CD system. During the times of CD writer drives, they are often marked with three different speed ratings. In these cases, the first speed is for write-once (R) operations, the second speed for re-write (RW)
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low