Carat (mass) g or possibly up to 5 g less. Therefore, the metric equivalent of 1 "siliqua" was approximately 189 mg. The Greeks had a similar unit of the same value. Gold fineness in carats comes from carats and grains of gold in a solidus of coin. The conversion rates 1 solidus = 24 carats, 1 carat = 4 grains still stand. Woolhouse's "Measures, Weights and Moneys of all Nations" gives gold fineness in carats of 4 grains, and silver in pounds of 12 troy ounces of 20 pennyweight each. Carat (mass) The carat (ct) (not to be confused with the karat,
Media weight Media weight Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards. Media weight is usually expressed in the form of GRP’s (Gross rating Points), AOTS (Average opportunity to see) and reach of target audience. The main use of media weights is to monitor how well the goals of a communication plan are being reached. There are different ways to measure media weight. The most important method in