Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton had read, including her own. Gillian has recalled that her mother "never knew where her stories came from", but that she used to talk about them "coming from her 'mind's eye", as did William Wordsworth and Charles Dickens. Blyton had "thought it was made up of every experience she'd ever had, everything she's seen or heard or read, much of which had long disappeared from her conscious memory" but never knew the direction her stories would take. Blyton further explained in her biography that "If I tried to think out or invent the whole book, I could not do it.