Cecil B. DeMille Christian and Jewish heritage to convey a message of tolerance. "The Crusades" was the first film to show accord between Christians and Muslims. DeMille received more than a dozen awards from Jewish religious and cultural groups, including B’nai B’rith. In 1954, he was seeking approval for a lavish remake of his 1923 silent film "The Ten Commandments". He went before the Paramount board of directors, which was mostly Jewish-American. The members rejected his proposal, even though his last two films, "Samson and Delilah" and "The Greatest Show on Earth", had been record-breaking hits. Adolph Zukor, the chairman of the board,
The Greatest Show on Earth (film) malarkey for the masses: P. T. Barnum and Cecil B. de Mille" as well as a film that "fills the screen with pageants and parades [and] finds a spot for 60-odd circus acts" with a plot that "does not quite hold all this pageantry together." In 1952, "Variety" wrote that the film "effectively serve[s] the purpose of a framework for all the atmosphere and excitement of the circus on both sides of the big canvas." In 1977, Joe Walders wrote in "TV Guide" that a film's box office success does not necessarily translate to continued popularity on TV, and cites