Coins of the pound sterling another silver coin, the sceat, of 20 troy grains weight, which was in general circulation in Europe during the Middle Ages. The weight of the English penny was fixed at troy grains (about 1.46 grams) by Offa of Mercia, an 8th-century contemporary of Charlemagne. The coin's designated value, however, was that of 24 troy grains of silver (one pennyweight, or of a troy pound, or about 1.56 grams), with the difference being a premium attached by virtue of the minting into coins. Thus, 240 pennyweights made one troy pound of silver in weight, and the monetary value of 240 pennies
Media weight Media weight Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards. Media weight is usually expressed in the form of GRP’s (Gross rating Points), AOTS (Average opportunity to see) and reach of target audience. The main use of media weights is to monitor how well the goals of a communication plan are being reached. There are different ways to measure media weight. The most important method in