The Blackshear Times stated in an editorial on April 17, 1902, that "we presume it was Mr. B.D. Brantley, our present treasurer, who gave The Times its name." The paper was being published by The Times Publishing Company. It was owned by The A.P. Brantley Company. On March 2, 1911 E.Z. Byrd, who had been owner of, or with, the county newspaper for 23 years, announced that he was selling The Times to Col. C.A. Sydnor. The Times would have eight owners over the next 15 years. Owners following Sydnor included H. (Harry) Johnsen, partners W.L. Knight and R.D. Thomas, W. Boyce Bailey,
The Herald Times Reporter press was brought on a schooner from Milwaukee. A weekly newspaper called the "Weekly Press" was printed; it was renamed the "Weekly Herald" in 1955. In 1898, the "Weekly Herald" became a daily newspaper; the Herald-Press Publishing Company was formed and it printed the "Daily Herald" and "Weekly Press". The "Weekly Press" was absorbed into the "Daily Herald" in 1953 and the newspaper became known as the "Herald Times". It purchased the "Two Rivers Reporter" based in nearby Two Rivers in 1970 and the newspaper took its current name "Herald Times Reporter". It was purchased by Gannett Company in 2000.