Journalism aimed at the largest possible audience, including the working class, had proven a success and made its profits through advertising. Alfred Harmsworth, 1st Viscount Northcliffe (1865–1922), "More than anyone... shaped the modern press. Developments he introduced or harnessed remain central: broad contents, exploitation of advertising revenue to subsidize prices, aggressive marketing, subordinate regional markets, independence from party control. His "Daily Mail" held the world record for daily circulation until his death. Prime Minister Lord Salisbury quipped it was "written by office boys for office boys". The first newspaper of India was published on January 29, 1780 known as ‘Hicky’s Gazette’
Office of the future works commissioned specifically for the exhibition, from experienced industrial design companies like IDEO. While some of the works had practical aspects, they were all chosen for their artistic impact. A complete catalogue of the exhibition was produced and a special website, with its own distinctive artistic interface, was put on line. "Office of the Future" is also the name of an ongoing research project (based at the Department of Computer Science, University of North Carolina at Chapel Hill) which began among a consortium of universities sponsored by the National Science Foundation. Office of the future The office of the future