Richard Wagner Theatre") was laid. Wagner initially announced the first Bayreuth Festival, at which for the first time the "Ring" cycle would be presented complete, for 1873, but since Ludwig had declined to finance the project, the start of building was delayed and the proposed date for the festival was deferred. To raise funds for the construction, "Wagner societies" were formed in several cities, and Wagner began touring Germany conducting concerts. By the spring of 1873, only a third of the required funds had been raised; further pleas to Ludwig were initially ignored, but early in 1874, with the project on the
George Town Festival core of George Town as a UNESCO World Heritage Site in the previous year. Encouraged by the success of that event, a longer, month-long festival was mooted in 2010. Joe Sidek, a well known Malaysian artist, was roped in to manage the festival. In spite of budgetary constraints, the inaugural event was successfully held throughout the month of July in 2010. The art festival has been organised yearly since then, with events being held by utilising the city's heritage architecture as performance venues. The 2014 edition drew in 218,355 visitors, a figure which rose to 250,000 in the following year.