The Times proved less efficient than advertised). Walter bought the logography's patent and with it opened a printing house to produce a daily advertising sheet. The first publication of the newspaper "The Daily Universal Register in Great Britain" was 1 January 1785. Unhappy because the word "Universal" was frequently omitted from the name, Walter changed the title after 940 editions on 1 January 1788 to "The Times". In 1803, Walter handed ownership and editorship to his son of the same name. In spite of Walter Sr's sixteen-month stay in Newgate Prison for libel printed in "The Times", his pioneering efforts to obtain
The Herald Times Reporter press was brought on a schooner from Milwaukee. A weekly newspaper called the "Weekly Press" was printed; it was renamed the "Weekly Herald" in 1955. In 1898, the "Weekly Herald" became a daily newspaper; the Herald-Press Publishing Company was formed and it printed the "Daily Herald" and "Weekly Press". The "Weekly Press" was absorbed into the "Daily Herald" in 1953 and the newspaper became known as the "Herald Times". It purchased the "Two Rivers Reporter" based in nearby Two Rivers in 1970 and the newspaper took its current name "Herald Times Reporter". It was purchased by Gannett Company in 2000.