The Sunday Times White, chose the name in an apparent attempt to take advantage of the success of "The Observer", which had been founded in 1791, although there was no connection between the two papers. On 20 October 1822 it was reborn as "The Sunday Times", although it had no relationship with "The Times". In January 1823, White sold the paper to Daniel Whittle Harvey, a radical politician. Under its new owner, "The Sunday Times" notched up several firsts: a wood engraving it published of the coronation of Queen Victoria in 1838 was the largest illustration to have appeared in a British newspaper;
The Herald Times Reporter press was brought on a schooner from Milwaukee. A weekly newspaper called the "Weekly Press" was printed; it was renamed the "Weekly Herald" in 1955. In 1898, the "Weekly Herald" became a daily newspaper; the Herald-Press Publishing Company was formed and it printed the "Daily Herald" and "Weekly Press". The "Weekly Press" was absorbed into the "Daily Herald" in 1953 and the newspaper became known as the "Herald Times". It purchased the "Two Rivers Reporter" based in nearby Two Rivers in 1970 and the newspaper took its current name "Herald Times Reporter". It was purchased by Gannett Company in 2000.