Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton to the psychologist Peter McKellar, Blyton describes her writing technique: In another letter to McKellar she describes how in just five days she wrote the 60,000-word book "The River of Adventure", the eighth in her Adventure Series, by listening to what she referred to as her "under-mind", which she contrasted with her "upper conscious mind". Blyton was unwilling to conduct any research or planning before beginning work on a new book, which coupled with the lack of variety in her life according to Druce almost inevitably presented the danger that she might unconsciously, and clearly did, plagiarise the books she