Journalism aimed at the largest possible audience, including the working class, had proven a success and made its profits through advertising. Alfred Harmsworth, 1st Viscount Northcliffe (1865–1922), "More than anyone... shaped the modern press. Developments he introduced or harnessed remain central: broad contents, exploitation of advertising revenue to subsidize prices, aggressive marketing, subordinate regional markets, independence from party control. His "Daily Mail" held the world record for daily circulation until his death. Prime Minister Lord Salisbury quipped it was "written by office boys for office boys". The first newspaper of India was published on January 29, 1780 known as ‘Hicky’s Gazette’
Coordination Office for the Preservation of the Written Cultural Heritage Duchess Anna Amalia Library in Weimar in 2004 and the collapse of the Historical Archive of the city of Cologne in 2009 – the public got only too painfully aware of the vulnerability of the written cultural heritage. Finally on the initiative of the former Minister of State for Culture, Bernd Neumann, the KEK was set up. In the budget of the Minister of State for Culture annual funding amounting to 500,000 Euro has been made available; the Federal States participate with a further 100,000 Euro a year via their Cultural Foundation (Kulturstiftung der Länder). Coordination Office for the Preservation