Journalism aimed at the largest possible audience, including the working class, had proven a success and made its profits through advertising. Alfred Harmsworth, 1st Viscount Northcliffe (1865–1922), "More than anyone... shaped the modern press. Developments he introduced or harnessed remain central: broad contents, exploitation of advertising revenue to subsidize prices, aggressive marketing, subordinate regional markets, independence from party control. His "Daily Mail" held the world record for daily circulation until his death. Prime Minister Lord Salisbury quipped it was "written by office boys for office boys". The first newspaper of India was published on January 29, 1780 known as ‘Hicky’s Gazette’
Marquess of Salisbury father's junior title of Baron Cecil. During his career Lord Salisbury notably held office as Paymaster-General, Secretary of State for the Dominions, Secretary of State for the Colonies, Lord Privy Seal and Leader of the House of Lords. He was an opponent of attempts to reform the House of Lords but was forced to see the Parliament Act 1949 even further limit the power of the House of Lords. However, Lord Salisbury was also behind the Salisbury Convention of 1945, which states that the House of Lords shall not oppose the second reading of any government legislation promised in its