Pennyweight Troy weights were defined in such a way that the old Tower pound came out to exactly 5400 Troy grains (also known as barleycorns), the Tower pennyweight Troy grains (and thus approximately 1.46 grams). After 1527, the English pennyweight was the Troy pennyweight. of 24 Troy grains. Thus the Troy pound, ounce, and pennyweight, with their definitions given in terms of the Troy grain instead of in terms of the Tower grain, were 1/15 or 6.667% more than the Tower equivalents. The Troy pound and the pennyweight lost their official status in the United Kingdom in the Weights and Measures
Media weight Media weight Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards. Media weight is usually expressed in the form of GRP’s (Gross rating Points), AOTS (Average opportunity to see) and reach of target audience. The main use of media weights is to monitor how well the goals of a communication plan are being reached. There are different ways to measure media weight. The most important method in