Optical Disc Archive Optical Disc Archive Optical Disc Archive is a storage technology that was introduced by the Sony Corporation. It uses removable cartridges, where each cartridge holds 12 optical discs. Each of the internal optical discs is similar to, but not compatible with, a Blu-ray disc. The latest version of the cartridge, that has a total capacity of about 3.3TB, uses discs that hold about 300GB each. The technology was publicly announced on 16 April 2012 during the NAB Show with the first units shipping in February 2013. Generation 2 of the Optical Disc Archive technology is scheduled for mid-2016. Generation 2
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low