Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton between 1942 and 1964; 10,000 copies were sold in 1942 alone. The same year, Blyton published the first novel in the Famous Five series, "Five on a Treasure Island", with illustrations by Eileen Soper. Its popularity resulted in twenty-one books between then and 1963, and the characters of Julian, Dick, Anne, George (Georgina) and Timmy the dog became household names in Britain. Matthew Grenby, author of "Children's Literature", states that the five were involved with "unmasking hardened villains and solving serious crimes", although the novels were "hardly 'hard-boiled' thrillers". Blyton based the character of Georgina, a tomboy she described as