Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton story books and the first novel in the Naughtiest Girl series, "The Naughtiest Girl in the School", which followed the exploits of the mischievous schoolgirl Elizabeth Allen at the fictional Whyteleafe School. The first of her six novels in the St. Clare's series, "The Twins at St. Clare's", appeared the following year, featuring the twin sisters Patricia and Isabel O'Sullivan. In 1942 Blyton released the first book in the Mary Mouse series, "Mary Mouse and the Dolls' House", about a mouse exiled from her mousehole who becomes a maid at a dolls' house. Twenty-three books in the series were produced