Troy weight g, 12 oz t), while an avoirdupois pound is approximately 21.53% heavier at 7 000 grains (≈ 453.59 g). One troy ounce (oz t) is equal to grams. Also equal to avoirdupois ounces, exactly , or about 10% larger. The pennyweight symbol is "dwt". There are 24 grains in 1 dwt, and 20 dwt in one troy ounce. Because there were 12 troy ounces in the old troy pound, there would have been 240 pennyweights to the pound—the basis of the fact that the old British pound sterling of currency contained 240 pence. (However, prior to 1526, English pound sterling
Media weight Media weight Media weight is a term used in advertising to refer to the size of the audience reached by an advertising campaign. Media weight is determined by the number and placement of advertisements in media such as television commercials, online ads, or billboards. Media weight is usually expressed in the form of GRP’s (Gross rating Points), AOTS (Average opportunity to see) and reach of target audience. The main use of media weights is to monitor how well the goals of a communication plan are being reached. There are different ways to measure media weight. The most important method in