Jonathan King much airtime to one person. King's 1971 releases included a version of Bob Dylan's "Baby, You've Been On My Mind", released as Nemo, which failed to chart; "The Sun Has Got His Hat On", also as Nemo; "Sugar, Sugar" as Sakkarin; "Leap Up and Down (Wave Your Knickers in the Air)" by St Cecelia (this one a real band, rather than a pseudonym), which went to number 12; and "Lazy Bones", "Flirt" and "Hooked On A Feeling" released under his own name. Bell Records asked King to produce four songs for the Bay City Rollers, including their first hit, "Keep
Love the One You're With Isley Brothers, whose unique gospel-driven cover of the song sent it to the charts again reaching number three R&B and number eighteen pop, giving the group their fifth US top 40 pop single. UK pop group Bucks Fizz covered the song as their eighteenth single in 1986. The single, released in August, was the follow-up to the group's comeback top ten hit "New Beginning (Mamba Seyra)" and was seen as a make or break release. Ultimately the song peaked at a low No.47 in the UK Singles Chart during a three-week run. In a review, music magazine "Number One" said