Ramon Novarro as a rival to Rudolph Valentino, and Ingram suggested he change his name to "Novarro." From 1923, he began to play more prominent roles. His role in "Scaramouche" (1923) brought him his first major success. In 1925, Novarro achieved his greatest success in "Ben-Hur." His revealing costumes caused a sensation. He was elevated into the Hollywood elite. As did many stars, Novarro engaged Sylvia of Hollywood as a therapist (although in her tell-all book, Sylvia erroneously claimed that Novarro slept in a coffin). With Valentino's death in 1926, Novarro became the screen's leading Latin actor, though ranked behind his MGM
2012 Box Office Entertainment Awards 2012 Box Office Entertainment Awards The 43rd Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) is a part of the annual awards in the Philippines held on April 29, 2012. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry. On April 14, the Guillermo Mendoza Memorial Scholarship Foundation board of jurors met in the Danes Publishing House, Mindanao Avenue in Quezon City and deliberated for this year's winners. They added two new categories: the "Phenomenal Box Office Star" which will be first received by Vice Ganda