DVD subsequent release of the libdvdcpxm library (based on dvdcpxm) allowed for the development of open source DVD-Audio players and ripping software. As a result, making 1:1 copies of DVD-Audio discs is now possible with relative ease, much like DVD-Video discs. In 2006, two new formats called HD DVD and Blu-ray Disc were released as the successor to DVD. HD DVD competed unsuccessfully with Blu-ray Disc in the format war of 2006–2008. A dual layer HD DVD can store up to 30 GB and a dual layer Blu-ray disc can hold up to 50 GB. However, unlike previous format changes, e.g.,
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low