Diego Maradona in a few years lived several military dictatorships and social frustrations of all kinds". Valdano added that "Maradona offered to the Argentines a way out of their collective frustration, and that's why people love him. There is a divine figure." Ever since 1986, it is common for Argentines abroad to hear Maradona's name as a token of recognition, even in remote places. The Tartan Army sing a version of the Hokey Cokey in honour of the Hand of God goal against England. In Argentina, Maradona is often talked about in terms reserved for legends. In the Argentine film "El Hijo
Diego Maradona 77, "Maradona blues" by Charly García, "Santa Maradona" (Saint Maradona) by Mano Negra, "La Vida Tombola" by Manu Chao, among others. There are also films, such as: "Maradona, La Mano de Dios" (Maradona, the Hand of God), "El Camino de San Diego" (Saint Diego's Road), "Amando a Maradona" (Loving Maradona), "Maradona by Kusturica". By 1982, Maradona had become one of the biggest sports stars in the world and had endorsements with many companies, including Puma and Coca-Cola, earning him an additional $1.5 million per year on top of his club salary. In 1982, he featured in a World Cup commercial