Blu-ray Blu-ray Blu-ray or Blu-ray Disc (BD) is a digital optical disc data storage format. It was designed to supersede the DVD format, and is capable of storing several hours of video in high-definition (HDTV 720p and 1080p) and ultra high-definition resolution (2160p). The main application of Blu-ray is as a medium for video material such as feature films and for the physical distribution of video games for the PlayStation 3, PlayStation 4, and Xbox One. The name "Blu-ray" refers to the blue laser (actually a violet laser) used to read the disc, which allows information to be stored at a
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low