Picture-in-picture the screen. Televisions at the time were still analog format, and earlier versions of the PiP implemented in analog were too costly. New digital technology allowed the second video signal to be digitized and saved in a digital memory chip then replayed in a mini version. While the new technology was not good enough for color or full-screen viewing, it did provide a low-cost PiP feature. The Blu-ray Disc and HD DVD specifications included picture in picture, allowing viewers to see, say, the director's comment on a film they are watching. All of the Blu-ray Disc titles in 2006 and
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low