Optical disc composed of a phase change material, most often AgInSbTe, an alloy of silver, indium, antimony, and tellurium. Optical discs are most commonly used for storing music (e.g. for use in a CD player), video (e.g. for use in a Blu-ray player), or data and programs for personal computers (PC). The Optical Storage Technology Association (OSTA) promotes standardized optical storage formats. Although optical discs are more durable than earlier audio-visual and data storage formats, they are susceptible to environmental and daily-use damage. Libraries and archives enact optical media preservation procedures to ensure continued usability in the computer's optical disc drive or
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low