Direct-to-video or 2013's "Sharknado". As DVDs gradually replaced VHS videocassettes, the term "direct-to-DVD" replaced "direct-to-video" in some instances. However, the word "video" does not necessarily refer to videocassettes; many publications continue to use the term "direct-to-video" for DVDs or Blu-ray discs. Both disc-based release types may also be referred to as "direct-to-disc". A new term sometimes used is "DVD premiere" (DVDP). Such films can cost as little as $20 million, about a third of the average cost of a Hollywood release. According to "Variety", "" sold a million copies in one week, despite retaining only two actors from the original trilogy.
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low