Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton of Mary Pollock (middle name plus first married name), in addition to the eleven published under her own name that year. So popular were Pollock's books that one reviewer was prompted to observe that "Enid Blyton had better look to her laurels". But Blyton's readers were not so easily deceived and many complained about the subterfuge to her and her publisher, with the result that all six books published under the name of Mary Pollock – two in 1940 and four in 1943 – were reissued under Blyton's name. Later in 1940 Blyton published the first of her boarding school