Prime Minister of the United Kingdom office and should be addressed by the official title prefixed by "The Right Honourable" and not by a personal name. Although this form of address is employed on formal occasions, it is rarely used by the media. As "Prime Minister" is a position, not a title, the incumbent should be referred to as "the Prime Minister". The title "Prime Minister" (e.g. "Prime Minister James Smith") is technically incorrect but is sometimes used erroneously outside the United Kingdom, and has more recently become acceptable within it. Within the UK, the expression "Prime Minister Smith" is never used, although it, too, is
Premiership of Gordon Brown there had been none. The House of Lords defeated the bill, which Lords said was "fatally flawed, ill thought through and unnecessary", stating that "it seeks to further erode ... fundamental legal and civil rights". Gordon Brown caused controversy during September and early October 2007 by letting speculation that he would call a snap general election continue. The Labour Party launched an advertising campaign, "Not Flash, Just Gordon", which was seen largely as pre-election promotion of Brown as Prime Minister. Following the negative reaction to his visit to British troops in Iraq during the 2007 Conservative Party Conference, an unrehearsed