Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton Disney and comics. Some librarians felt that Blyton's restricted use of language, a conscious product of her teaching background, was prejudicial to an appreciation of more literary qualities. In a scathing article published in "Encounter" in 1958, the journalist Colin Welch remarked that it was "hard to see how a diet of Miss Blyton could help with the 11-plus or even with the Cambridge English Tripos", but reserved his harshest criticism for Blyton's Noddy, describing him as an "unnaturally priggish ... sanctimonious ... witless, spiritless, snivelling, sneaking doll." The author and educational psychologist Nicholas Tucker notes that it was common