Journalism aimed at the largest possible audience, including the working class, had proven a success and made its profits through advertising. Alfred Harmsworth, 1st Viscount Northcliffe (1865–1922), "More than anyone... shaped the modern press. Developments he introduced or harnessed remain central: broad contents, exploitation of advertising revenue to subsidize prices, aggressive marketing, subordinate regional markets, independence from party control. His "Daily Mail" held the world record for daily circulation until his death. Prime Minister Lord Salisbury quipped it was "written by office boys for office boys". The first newspaper of India was published on January 29, 1780 known as ‘Hicky’s Gazette’
The Hardy Boys were paid a fee of $125, "roughly equivalent to two months' wages for a typical newspaper reporter, the primary day job of the syndicate ghosts." During the Great Depression this fee was lowered, first to $100 and later to $75. All royalties went to the Syndicate; all correspondence with the publisher was handled through a Stratemeyer Syndicate office, and the Syndicate was able to enlist the cooperation of libraries in hiding the ghostwriters' names. The Syndicate's process for creating the "Hardy Boys" books consisted of creating a detailed outline, with all elements of plot; drafting a manuscript; and editing the