DVD recordable higher-capacity formats like Blu-ray and HD DVD. A double-layer DVD+RW specification was approved in March 2006 with a capacity of 8.5 GB. However, manufacturing support for these rewritable dual-layer discs did not materialize due to costs and expected competition from newer and higher-capacity formats like Blu-ray and HD DVD. DVD recordable DVD recordable and DVD rewritable are optical disc recording technologies. DVD optical disc formats that can be recorded by a DVD recorder, (written, “burned”), either write once or rewritable (write multiple times) format written by laser, as compared to DVD-ROM, which is technically mass-produced by pressing, primarily for the
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low