The Adventures of Tintin conjunction with Casterman, Tintin's publishers, and starts by describing Tintin as "a French boy". Snowy was called by his French name "Milou". The process of translating Tintin into British English was then commissioned in 1958 by Methuen, Hergé's British publishers. It was a joint operation, headed by Leslie Lonsdale-Cooper and Michael Turner, working closely with Hergé to attain an accurate translation as true as possible to the original work. Due in part to the large amount of language-specific word play (such as punning) in the series, especially the jokes which played on Professor Calculus' partial deafness, it was always the
Tintin (character) from his stories." It is this sense of humour that makes the appeal of Tintin truly international. "The Adventures of Tintin" was one of the most popular European comics of the 20th century, and it remains popular today. By the time of the centenary of Hergé's birth in 2007, "Tintin" had been published in more than 70 languages with sales of more than 200 million copies. The study of Tintin has become the life work of many literary critics, observers sometimes referring to this study as "Tintinology". A prominent literary critic of Tintin is Philippe Goddin, "Belgium's leading authority on