DVD-Video dispute between Chinese companies and On2 Technologies, but on December 6, 2006, 20 Chinese electronic firms unveiled 54 prototype EVD players and announced their intention for the format to completely replace DVDs in China by 2008. However, due to a lack of sales, support for EVD has recently been dropped by the Xinhua Bookstore in Wuhan, which was a major supporter of the format. Two competing high-definition (HD) optical-disc formats, HD DVD and Blu-ray, were introduced in 2006. The HD DVD format, promoted by Toshiba, had the backing by the DVD Forum, which voted to make it the official successor
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low