Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton which Blyton had actively supported since 1933. The club had been set up by Maria Dickin in 1934, and after Blyton publicised its existence in the "Enid Blyton Magazine" it attracted 100,000 members in three years. Such was Blyton's popularity among children that after she became Queen Bee in 1952 more than 20,000 additional members were recruited in her first year in office. The Enid Blyton Magazine Club was formed in 1953. Its primary objective was to raise funds to help those children with cerebral palsy who attended a centre in Cheyne Walk, in Chelsea, London, by furnishing an on-site