Prime Minister of the United Kingdom office and should be addressed by the official title prefixed by "The Right Honourable" and not by a personal name. Although this form of address is employed on formal occasions, it is rarely used by the media. As "Prime Minister" is a position, not a title, the incumbent should be referred to as "the Prime Minister". The title "Prime Minister" (e.g. "Prime Minister James Smith") is technically incorrect but is sometimes used erroneously outside the United Kingdom, and has more recently become acceptable within it. Within the UK, the expression "Prime Minister Smith" is never used, although it, too, is
Gordon Brown to form "citizens' juries", easily petition Parliament for new laws, and rally outside Westminster. He asserted that the attorney general should not have the right to decide whether to prosecute in individual cases, such as in the loans for peerages scandal. There was speculation during September and early October 2007 about whether Brown would call a snap general election. Indeed, the party launched the "Not Flash, Just Gordon" advertising campaign, which was seen largely as pre-election promotion of Brown as Prime Minister. However, Brown announced on 6 October that there would be no election any time soon – despite opinion