Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton Stories" in January 1937, and served as a vehicle for the serialisation of Blyton's books. Her first Naughty Amelia Jane story, about an anti-heroine based on a doll owned by her daughter Gillian, was published in the magazine. Blyton stopped contributing in 1952, and it closed down the following year, shortly before the appearance of the new fortnightly "Enid Blyton Magazine" written entirely by Blyton. The first edition appeared on 18 March 1953, and the magazine ran until September 1959. Noddy made his first appearance in the "Sunday Graphic" in 1949, the same year as Blyton's first daily Noddy strip