Journalism aimed at the largest possible audience, including the working class, had proven a success and made its profits through advertising. Alfred Harmsworth, 1st Viscount Northcliffe (1865–1922), "More than anyone... shaped the modern press. Developments he introduced or harnessed remain central: broad contents, exploitation of advertising revenue to subsidize prices, aggressive marketing, subordinate regional markets, independence from party control. His "Daily Mail" held the world record for daily circulation until his death. Prime Minister Lord Salisbury quipped it was "written by office boys for office boys". The first newspaper of India was published on January 29, 1780 known as ‘Hicky’s Gazette’
Coordination Office for the Preservation of the Written Cultural Heritage Coordination Office for the Preservation of the Written Cultural Heritage The Coordination Office for the Preservation of the Written Cultural Heritage, abbreviated in German as KEK, is situated in Germany at the Berlin State Library (Staatsbibliothek zu Berlin) as part of the Prussian Cultural Heritage Foundation (Stiftung Preußischer Kulturbesitz). Since 2011 the KEK is working on strategies for preservation of the written cultural heritage in archives and libraries in Germany. For this purpose, among other things the KEK sponsors annually innovative pilot projects on conservation. Due to the major catastrophes of recent years in Germany – the fire at the