Optical disc the DataPlay format, can have capacity comparable to that of the larger, standard compact 12 cm disc. Third-generation optical discs are in development, meant for distributing high-definition video and support greater data storage capacities, accomplished with short-wavelength visible-light lasers and greater numerical apertures. Blu-ray Disc and HD DVD uses blue-violet lasers and focusing optics of greater aperture, for use with discs with smaller pits and lands, thereby greater data storage capacity per layer. In practice, the effective multimedia presentation capacity is improved with enhanced video data compression codecs such as H.264/MPEG-4 AVC and VC-1. The following formats go beyond the
China Blue High-definition Disc to 1 in China (due to heavy advertisement and favored backing from the government). In September 2009, Universal Studios and National Geographic announced their support for the format. Also adding support for the format are Paramount Pictures (US), Celestial (HK/CN) and BBC/Discovery (UK/US). China Blue High-definition Disc China Blue High-Definition (CBHD; ; alternatively "China High Definition DVD") is a high definition optical disc format announced in September 2007 by the Optical Memory National Engineering Research Center (OMNERC) of Tsinghua University in China. The format is a derivative of the HD DVD, a medium created by the DVD Forum designed to