Prime Minister of the United Kingdom office and should be addressed by the official title prefixed by "The Right Honourable" and not by a personal name. Although this form of address is employed on formal occasions, it is rarely used by the media. As "Prime Minister" is a position, not a title, the incumbent should be referred to as "the Prime Minister". The title "Prime Minister" (e.g. "Prime Minister James Smith") is technically incorrect but is sometimes used erroneously outside the United Kingdom, and has more recently become acceptable within it. Within the UK, the expression "Prime Minister Smith" is never used, although it, too, is
Not Flash, Just Gordon said, "We have the opportunity to take the strength and conviction that Gordon Brown has shown as prime minister and apply our creativity to that to do the right thing for the country." Labour signed the deal with Saatchi and Saatchi on 12 September 2007. Not Flash, Just Gordon Not Flash, Just Gordon was an advertising campaign used by the British Labour party in 2007. The advert was created in anticipation that Prime Minister Gordon Brown may call a "Snap election". The advert was made by Saatchi & Saatchi, Margaret Thatcher's favourite advert agency. Labour's general election co ordinator Douglas