Comparison of high definition optical disc formats comparison of the formats. Blu-ray Disc and HD DVD both support the same three video compression standards: MPEG-2, VC-1 and AVC, each of which exhibits different bitrate/noise-ratio curves, visual impairments/artifacts, and encoder maturity. Initial Blu-ray Disc titles often used MPEG-2 video, which requires the highest average bitrate and thus the most space, to match the picture quality of the other two video codecs. As of July 2008 over 70% of Blu-ray Disc titles have been authored with the newer compression standards: AVC and VC-1. HD DVD titles have used VC-1 and AVC almost exclusively since the format's introduction. Warner Bros.,
Archival Disc intended as a consumer storage medium as of 2014, but is intended by the two companies as a solution for professional-level data archival. In order to reach a larger capacity whilst ensuring higher playback signal quality, the standard will employ crosstalk cancellation and partial response maximum likelihood (PRML) signal processing. Both companies will market the optical format under their respective brands. Sony will be using Archival Disc in within the Optical Disc Archive professional archival product range. Sony's aim is to create at least a 6TB storage medium. An emerging use case for Archival Disc has been projected for cold