Football in Argentina streets tend to look completely deserted as everyone is watching the match. After the victories in 1978 FIFA World Cup and 1986 FIFA World Cup, streets were flooded with people celebrating the championship, making it impossible not to become part of the celebration. It was in 1986 when the figure of Diego Maradona exploded, becoming an icon not only of Argentine football but of football itself. In Argentina, Maradona became something resemblant of a god (see Maradonian Church), admired by fans of every club (even River Plate). Argentine fans are not allowed to travel to see their teams in away
Diego Maradona 77, "Maradona blues" by Charly García, "Santa Maradona" (Saint Maradona) by Mano Negra, "La Vida Tombola" by Manu Chao, among others. There are also films, such as: "Maradona, La Mano de Dios" (Maradona, the Hand of God), "El Camino de San Diego" (Saint Diego's Road), "Amando a Maradona" (Loving Maradona), "Maradona by Kusturica". By 1982, Maradona had become one of the biggest sports stars in the world and had endorsements with many companies, including Puma and Coca-Cola, earning him an additional $1.5 million per year on top of his club salary. In 1982, he featured in a World Cup commercial