Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton washes his face clean, after which he is welcomed back home with his now pink face. Jamaica Kincaid also considers the Noddy books to be "deeply racist" because of the blonde children and the black golliwogs. In Blyton's 1944 novel "The Island of Adventure", a black servant named Jo-Jo is very intelligent, but is particularly cruel to the children. Accusations of xenophobia were also made. As George Greenfield observed, "Enid was very much part of that between-the-wars middle class which believed that foreigners were untrustworthy or funny or sometimes both". The publisher Macmillan conducted an internal assessment of Blyton's "The