The Adventures of Tintin following the adventures of a strong protagonist. Tintin's iconic representation enhances this aspect, with Scott McCloud noting that it "allows readers to mask themselves in a character and safely enter a sensually stimulating world." Snowy ("Milou" in Hergé's original version), a white Wire Fox Terrier dog, is Tintin's loyal, four-legged companion. The bond between Snowy and Tintin is very deep, as they have saved each other from perilous situations many times. Snowy frequently "speaks" to the reader through his thoughts (often displaying a dry sense of humour), which are not heard by the human characters in the story. Snowy has
The Adventures of Tintin the series. Tintin memorabilia and merchandise has allowed a chain of stores based solely on the character to become viable. The first shop was launched in 1984 in Covent Garden, London. Tintin shops have also opened in both Bruges and Brussels in Belgium, and in Montpellier, France. In 2014, a Tintin shop opened in Taguig, the Philippines, only the second of its kind in Southeast Asia. The first Tintin shop in Southeast Asia opened in Singapore in 2010. The British bookstore chain, Ottakar's, founded in 1987, was named after the character of King Ottokar from the Tintin book "King Ottokar's