Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton St. Clare's and Malory Towers series provided the inspiration for Jacqueline Wilson's "Double Act" (1996) and Adèle Geras's Egerton Hall trilogy (1990–92) respectively. Blyton's range of plots and settings has been described as limited and continually recycled. Responding to claims that her moral views were "dependably predictable", Blyton commented that "most of you could write down perfectly correctly all the things that I believe in and stand for – you have found them in my books, and a writer's books are always a faithful reflection of himself". Many of her books were critically assessed by teachers and librarians, deemed unfit