Neil Kinnock of being run by trade unions. Kinnock was also perceived as scoring in debates over Margaret Thatcher in the Commons—previously an area in which he was seen as weak—and finally Michael Heseltine challenged Thatcher's leadership and she resigned on 28 November 1990 to be succeeded by then-Chancellor of the Exchequer, John Major. Kinnock greeted Thatcher's resignation by describing it as "very good news" and demanded an immediate general election. Public reaction to Major's elevation was highly positive. A new Prime Minister and the fact that Kinnock was now the longest-serving current leader of a major party reduced the impact of
Neil Kinnock had revolutionised Labour's communications – a transformation symbolised by a party election broadcast popularly known as "Kinnock: The Movie". This was directed by Hugh Hudson and featured Kinnock's 1985 conference speech, and shots of him and his wife Glenys walking on the Great Orme in Llandudno (so emphasising his appeal as a family man and associating him with images of Wales away from the coal mining communities where he grew up), and a speech to that year's Welsh Labour Party conference asking why he was the "first Kinnock in a thousand generations" to go to university. On polling day, Labour