Ramon Novarro as a rival to Rudolph Valentino, and Ingram suggested he change his name to "Novarro." From 1923, he began to play more prominent roles. His role in "Scaramouche" (1923) brought him his first major success. In 1925, Novarro achieved his greatest success in "Ben-Hur." His revealing costumes caused a sensation. He was elevated into the Hollywood elite. As did many stars, Novarro engaged Sylvia of Hollywood as a therapist (although in her tell-all book, Sylvia erroneously claimed that Novarro slept in a coffin). With Valentino's death in 1926, Novarro became the screen's leading Latin actor, though ranked behind his MGM
Eddy Novarro Leo Castelli, who familiarized him with the Pop art scene. He soon came into contact with Pop art artists such as Robert Rauschenberg, Andy Warhol and Roy Lichtenstein. Novarro's friends and clients included heads of state, presidents, actors as well as artists. In the course of several decades he made portraits of Ava Gardner, Elizabeth Taylor, King Hussein of Jordan, Evita Peron and his good friend the Dalai Lama. Eddy Novarro Eddy Novarro (c. 1925–2003) was a photographer, a collector and a cosmopolitan. He dedicated his work to the great artists of the 20th century. Important painters and sculptors such