Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton lifelong favourite of Gillian's and spawned the Secret series. The following year Blyton released her first book in the Circus series and her initial book in the Amelia Jane series, "Naughty Amelia Jane!" According to Gillian the main character was based on a large handmade doll given to her by her mother on her third birthday. During the 1940s Blyton became a prolific author, her success enhanced by her "marketing, publicity and branding that was far ahead of its time". In 1940 Blyton published two books – "Three Boys and a Circus" and "Children of Kidillin" – under the pseudonym