The Badger Herald and three non-voting advisers, including noted First Amendment expert Donald Downs and former Republican congressional candidate John Sharpless. The staff consists of nearly 100 students. The office is located off-campus at 152 W. Johnson St. Suite 202. The paper is printed by Capital Newspapers, Inc., home of the "Wisconsin State Journal" and "The Capital Times". "The Badger Herald" was founded in 1969 by a group of four students seeking a conservative alternative to the UW–Madison's primary student newspaper, "The Daily Cardinal", which editorialized against the Vietnam War and had close ties to leaders of the radical campus protest movement. When
The Badger Herald Daily Cardinal would later become more moderate in response to pressure from local media, the UW Board of Regents, staff members leaving, declining advertising revenue, and the radicalism of the 1960s and early 1970s dying down around the country. Still, "The Badger Herald" formed in direct response to the then-radicalism of The Daily Cardinal and the campus. After several months of fund-raising, scrounging for desks and typewriters, and renting a walk-up office two blocks from the University's Bascom Hill at 538 State Street, the first issue of "The Badger Herald" was published on September 10, 1969. In the late-1970s, the