Journalism aimed at the largest possible audience, including the working class, had proven a success and made its profits through advertising. Alfred Harmsworth, 1st Viscount Northcliffe (1865–1922), "More than anyone... shaped the modern press. Developments he introduced or harnessed remain central: broad contents, exploitation of advertising revenue to subsidize prices, aggressive marketing, subordinate regional markets, independence from party control. His "Daily Mail" held the world record for daily circulation until his death. Prime Minister Lord Salisbury quipped it was "written by office boys for office boys". The first newspaper of India was published on January 29, 1780 known as ‘Hicky’s Gazette’
The Boys on the Bus The Boys on the Bus The Boys on the Bus (1973) is author Timothy Crouse's seminal non-fiction book detailing life on the road for reporters covering the 1972 United States presidential campaign. The book was one of the first treatises on pack journalism ever to be published, following in the footsteps of Gay Talese's 1969 "fly on the wall" look into the "New York Times" called "The Kingdom and the Power". "The Boys on the Bus" evolved out of several articles Crouse had written for "Rolling Stone". When released, the book became a best-seller and is still in print today,