The Adventures of Tintin newspaper (The Twentieth Century). The success of the series saw the serialised strips published in Belgium's leading newspaper (The Evening) and spun into a successful "Tintin" magazine. In 1950, Hergé created Studios Hergé, which produced the canonical versions of ten "Tintin" albums. The series is set during a largely realistic 20th century. Its hero is Tintin, a courageous young Belgian reporter and adventurer. He is aided by his faithful dog Snowy ( in the original French edition). Other protagonists include the brash and cynical Captain Haddock and the intelligent but hearing-impaired Professor Calculus (), as well as the incompetent detectives
The Adventures of Tintin the series. Tintin memorabilia and merchandise has allowed a chain of stores based solely on the character to become viable. The first shop was launched in 1984 in Covent Garden, London. Tintin shops have also opened in both Bruges and Brussels in Belgium, and in Montpellier, France. In 2014, a Tintin shop opened in Taguig, the Philippines, only the second of its kind in Southeast Asia. The first Tintin shop in Southeast Asia opened in Singapore in 2010. The British bookstore chain, Ottakar's, founded in 1987, was named after the character of King Ottokar from the Tintin book "King Ottokar's