Prime Minister of the United Kingdom office and should be addressed by the official title prefixed by "The Right Honourable" and not by a personal name. Although this form of address is employed on formal occasions, it is rarely used by the media. As "Prime Minister" is a position, not a title, the incumbent should be referred to as "the Prime Minister". The title "Prime Minister" (e.g. "Prime Minister James Smith") is technically incorrect but is sometimes used erroneously outside the United Kingdom, and has more recently become acceptable within it. Within the UK, the expression "Prime Minister Smith" is never used, although it, too, is
Premiership of Gordon Brown announced on 7 June. These showed large declines in the Labour Party's vote. The far-right British National Party won seats in North West England and Yorkshire and the Humberits first ever seats won in a national election. All of these events led to mounting speculation about Brown's future as Prime Minister and a possible leadership challenge. However, Brown faced down his critics and was applauded at a meeting of the Parliamentary Labour Party on 8 June 2009. Brown continued to be unpopular; in September, Britain's biggest selling newspaper "The Sun" announced that after 12 years of supporting Labour, it would