Tintin (character) with word balloons, in which he depicted a boy and a little white dog. Abbe Wallez thought that these characters could be developed further, and asked Hergé to use characters like these for an adventure that could be serialised in . Hergé agreed, creating "The Adventures of Tintin" as a result. Images of Tintin and Snowy first appeared in the youth supplement on 4 January 1929, in an advert for the upcoming series. However, Hergé would later insist that Tintin would only be "born" on 10 January 1929, when "Tintin in the Land of the Soviets" began to be serialised
The Adventures of Tintin the series. Tintin memorabilia and merchandise has allowed a chain of stores based solely on the character to become viable. The first shop was launched in 1984 in Covent Garden, London. Tintin shops have also opened in both Bruges and Brussels in Belgium, and in Montpellier, France. In 2014, a Tintin shop opened in Taguig, the Philippines, only the second of its kind in Southeast Asia. The first Tintin shop in Southeast Asia opened in Singapore in 2010. The British bookstore chain, Ottakar's, founded in 1987, was named after the character of King Ottokar from the Tintin book "King Ottokar's