Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton to see Blyton cited as people's favourite or least favourite author according to their age, and argues that her books create an "encapsulated world for young readers that simply dissolves with age, leaving behind only memories of excitement and strong identification". Fred Inglis considers Blyton's books to be technically easy to read, but to also be "emotionally and cognitively easy". He mentions that the psychologist Michael Woods believed that Blyton was different from many other older authors writing for children in that she seemed untroubled by presenting them with a world that differed from reality. Woods surmised that Blyton "was