China Blue High-definition Disc China Blue High-definition Disc China Blue High-Definition (CBHD; ; alternatively "China High Definition DVD") is a high definition optical disc format announced in September 2007 by the Optical Memory National Engineering Research Center (OMNERC) of Tsinghua University in China. The format is a derivative of the HD DVD, a medium created by the DVD Forum designed to succeed regular DVDs. Although HD DVD was scrapped as a result of losing the format war to Blu-ray, CBHDs continued to be produced and marketed, though only in China. Originally called CH-DVD, CBHD is a joint venture between the DVD Forum and OMNERC.
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low