Optical disc drive rewritable 5.25-inch optical disc drive in 1987, with dual-sided discs capable of holding 325 MB per side. The CD-ROM format was developed by Sony and Denon, introduced in 1984, as an extension of Compact Disc Digital Audio and adapted to hold any form of digital data. The CD-ROM format has a storage capacity of 650 MB. Also in 1984, Sony introduced a LaserDisc data storage format, with a larger data capacity of 3.28 GB. The DVD format, developed by Panasonic, Sony, and Toshiba, was released in 1995, and was capable of holding 4.7 GB per layer. The first Blu-Ray prototype
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low