Ramon Novarro as a rival to Rudolph Valentino, and Ingram suggested he change his name to "Novarro." From 1923, he began to play more prominent roles. His role in "Scaramouche" (1923) brought him his first major success. In 1925, Novarro achieved his greatest success in "Ben-Hur." His revealing costumes caused a sensation. He was elevated into the Hollywood elite. As did many stars, Novarro engaged Sylvia of Hollywood as a therapist (although in her tell-all book, Sylvia erroneously claimed that Novarro slept in a coffin). With Valentino's death in 1926, Novarro became the screen's leading Latin actor, though ranked behind his MGM
Ramon Novarro del Río, Lupe Vélez and James Cagney, Novarro was accused of promoting Communism in California after they attended a special screening of the film "¡Que viva México!" by famed Russian filmmaker Sergei M. Eisenstein. Novarro was murdered on October 30, 1968, by brothers Paul and Tom Ferguson, aged 22 and 17, who called him and offered their sexual services. He had in the past hired prostitutes from an agency to come to his Laurel Canyon home for sex, and the Fergusons obtained Novarro's telephone number from a previous guest. According to the prosecution in the murder case, the two young