The Shetland Times of greeting cards and stationery as well as a small selection of kid's toys. The Shetland Times Ltd publish a range of Shetland related books. The Shetland Times The Shetland Times is a weekly newspaper in Shetland, published on Fridays and based in Lerwick, Shetland, Scotland. The newspaper is owned by The Shetland Times Ltd, a company which also operates a publishing arm, a bookshop and a printing company. The Shetland Times Ltd claims to have 55 employees. Locally known as "The Times", the newspaper was established in 1872 and costs £1.30. The newspaper claims a circulation figure of 11,438.
The Illustrated London News Stamp Act that taxed newspapers), it sold 200,000 copies per week. Competitors soon began to appear: "Lloyd’s Illustrated Paper" was founded later that year, while "Reynold's Newspaper" opened in 1850; both were successful Victorian publications, albeit less successful than "The Illustrated London News". Andrew Spottiswoode's "Pictorial Times" lost £20,000 before it was sold to Ingram by Henry Vizetelly, who had left the "ILN" to found it. Ingram folded it into another purchase, "The Lady's Newspaper", which became "The Lady's Newspaper and Pictorial Times". Vizetelly was also behind a later competitor, "Illustrated Times" in 1855, which was similarly bought out by