HD DVD had declined to say whether the 51 GB disc was compatible with existing drives and players. Specification 2.0 Part 1 (Physical Specification) for triple layer HD DVD had been approved in November 2007. At the CES 2007, Ritek revealed their high definition optical disc process that extended both competing high definition formats to ten layers, increasing capacity to 150 GB for HD DVD and 250 GB for Blu-ray Disc. A major obstacle to implementing this technology in either format (150 GB HD DVD will not be developed due to HD DVD's discontinuation) is that reader-writer technology available may not be
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low