HD DVD BD9 formats. HD Rec is an extension of the HD DVD format for recording HD content on regular red laser DVD-Rs/DVD-RWs using H.264/MPEG-4 AVC compression. It was approved by the DVD Forum on September 12, 2007 It is comparable to Blu-ray Disc's AVCREC. The China Blue High-definition Disc (CBHD), a high-definition optical disc format, was based upon the HD DVD format. Like the HD DVD, CBHD discs have a capacity of 15 GB single-layer and 30 GB dual-layer and can use existing DVD production lines. Unlike the HD DVD format, industry support for this format has grown steadily. HD DVD
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low