Ramon Novarro as a rival to Rudolph Valentino, and Ingram suggested he change his name to "Novarro." From 1923, he began to play more prominent roles. His role in "Scaramouche" (1923) brought him his first major success. In 1925, Novarro achieved his greatest success in "Ben-Hur." His revealing costumes caused a sensation. He was elevated into the Hollywood elite. As did many stars, Novarro engaged Sylvia of Hollywood as a therapist (although in her tell-all book, Sylvia erroneously claimed that Novarro slept in a coffin). With Valentino's death in 1926, Novarro became the screen's leading Latin actor, though ranked behind his MGM
Box-office bomb Box-office bomb In the motion picture industry, a "box-office bomb" or "box-office flop" is a film that is considered highly unsuccessful or unprofitable during its theatrical run, often following significant hype regarding its cost, production, or marketing efforts. Generally, any film for which the production and marketing costs exceed the combined revenue recovered after release is considered to have "bombed". "Box-office bomb" is a subjective term, as gauging the financial success of a film is difficult. There is also no reliable definition of the term. Not all films that fail to earn back their estimated costs during their theatrical runs