Comparison of high definition optical disc formats comparison of the formats. Blu-ray Disc and HD DVD both support the same three video compression standards: MPEG-2, VC-1 and AVC, each of which exhibits different bitrate/noise-ratio curves, visual impairments/artifacts, and encoder maturity. Initial Blu-ray Disc titles often used MPEG-2 video, which requires the highest average bitrate and thus the most space, to match the picture quality of the other two video codecs. As of July 2008 over 70% of Blu-ray Disc titles have been authored with the newer compression standards: AVC and VC-1. HD DVD titles have used VC-1 and AVC almost exclusively since the format's introduction. Warner Bros.,
Archival Disc data storage within the datacenter. Archival Disc Archival Disc (AD) is the name of a trademark owned by Sony Corporation and Panasonic Corporation describing an optical disc storage medium designed for long-term digital storage. First announced on 10 March 2014 and planned to be introduced in the second quarter of 2015, the discs are intended to be able to withstand changes in temperature and humidity, in addition to dust and water, ensuring that the disc is readable for at least 50 years. The agreement between Sony and Panasonic to jointly develop the upcoming generation optical media standard was first announced