HD DVD May 2008, both companies announced they would stop manufacturing dual-compatibility drives. A few computer manufacturers (such as HP and Acer) sold computers with combination HD DVD/Blu-ray Disc drives. LG marketed a Blu-ray writer that also read HD DVD discs (but could not write to them). HD DVD competed primarily with Blu-ray Disc. Both formats were designed as successors to DVD, capable of higher quality video and audio playback, and of greater capacity when used to store video, audio, and computer data. Blu-ray Disc and HD DVD share most of the same methods of encoding media onto discs with each other,
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low