The Adventures of Tintin conjunction with Casterman, Tintin's publishers, and starts by describing Tintin as "a French boy". Snowy was called by his French name "Milou". The process of translating Tintin into British English was then commissioned in 1958 by Methuen, Hergé's British publishers. It was a joint operation, headed by Leslie Lonsdale-Cooper and Michael Turner, working closely with Hergé to attain an accurate translation as true as possible to the original work. Due in part to the large amount of language-specific word play (such as punning) in the series, especially the jokes which played on Professor Calculus' partial deafness, it was always the
Tintin in the Land of the Soviets high prices". To stem this illegal trade, Hergé agreed to a 1973 republication as part of the collection, where it appeared in a collected volume alongside "Tintin in the Congo" and "Tintin in America". With unofficial copies continuing to be sold, Casterman produced a facsimile edition of the original in 1981. Over the next decade, it was translated into nine languages, with an English-language edition translated by Leslie Lonsdale-Cooper and Michael Turner published by Sundancer in 1989. This edition was republished in 1999 for the 70th anniversary of "Tintin in the Land of the Soviets". Sociologist John Theobald noted that