Versatile Multilayer Disc Versatile Multilayer Disc Versatile Multilayer Disc (VMD or HD VMD) is a high-capacity red laser optical disc technology designed by "New Medium Enterprises, Inc.". VMD was intended to compete with the blue laser Blu-ray Disc format and had an initial capacity of up to 30GB per side. At CeBIT in March 2006, NME demonstrated a prototype VMD player and announced that they were expecting to launch the format in the third quarter of 2006. At the Custom Electronic Design & Installation Association trade show in September 2007, NME exhibited two players set for release in October 2007. There were 20
DVD rental model to a for purchase model, and large numbers of DVDs were sold. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low