The Sunday Times White, chose the name in an apparent attempt to take advantage of the success of "The Observer", which had been founded in 1791, although there was no connection between the two papers. On 20 October 1822 it was reborn as "The Sunday Times", although it had no relationship with "The Times". In January 1823, White sold the paper to Daniel Whittle Harvey, a radical politician. Under its new owner, "The Sunday Times" notched up several firsts: a wood engraving it published of the coronation of Queen Victoria in 1838 was the largest illustration to have appeared in a British newspaper;
The Illustrated London News Stamp Act that taxed newspapers), it sold 200,000 copies per week. Competitors soon began to appear: "Lloyd’s Illustrated Paper" was founded later that year, while "Reynold's Newspaper" opened in 1850; both were successful Victorian publications, albeit less successful than "The Illustrated London News". Andrew Spottiswoode's "Pictorial Times" lost £20,000 before it was sold to Ingram by Henry Vizetelly, who had left the "ILN" to found it. Ingram folded it into another purchase, "The Lady's Newspaper", which became "The Lady's Newspaper and Pictorial Times". Vizetelly was also behind a later competitor, "Illustrated Times" in 1855, which was similarly bought out by