Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton events in their local community. Blyton rewrote the stories so they could be adapted into cartoons, which appeared in "Mickey Mouse Weekly" in 1951 with illustrations by George Brook. The French author Evelyne Lallemand continued the series in the 1970s, producing an additional twelve books, nine of which were translated into English by Anthea Bell between 1983 and 1987. Blyton's Noddy, about a little wooden boy from Toyland, first appeared in the "Sunday Graphic" on 5 June 1949, and in November that year "Noddy Goes to Toyland", the first of at least two dozen books in the series, was published.