HD DVD May 2008, both companies announced they would stop manufacturing dual-compatibility drives. A few computer manufacturers (such as HP and Acer) sold computers with combination HD DVD/Blu-ray Disc drives. LG marketed a Blu-ray writer that also read HD DVD discs (but could not write to them). HD DVD competed primarily with Blu-ray Disc. Both formats were designed as successors to DVD, capable of higher quality video and audio playback, and of greater capacity when used to store video, audio, and computer data. Blu-ray Disc and HD DVD share most of the same methods of encoding media onto discs with each other,
Archival Disc intended as a consumer storage medium as of 2014, but is intended by the two companies as a solution for professional-level data archival. In order to reach a larger capacity whilst ensuring higher playback signal quality, the standard will employ crosstalk cancellation and partial response maximum likelihood (PRML) signal processing. Both companies will market the optical format under their respective brands. Sony will be using Archival Disc in within the Optical Disc Archive professional archival product range. Sony's aim is to create at least a 6TB storage medium. An emerging use case for Archival Disc has been projected for cold