Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton 1950s onwards, because of the alleged unchallenging nature of her writing and the themes of her books, particularly the Noddy series. Some libraries and schools banned her works, which the BBC had refused to broadcast from the 1930s until the 1950s because they were perceived to lack literary merit. Her books have been criticised as being elitist, sexist, racist, xenophobic and at odds with the more liberal environment emerging in post-war Britain, but they have continued to be best-sellers since her death in 1968. Blyton felt she had a responsibility to provide her readers with a strong moral framework, so