Enid Blyton the late 1940s onwards; by the early 1960s some 146 different companies were involved in merchandising Noddy alone. In 1948 Bestime released four jigsaw puzzles featuring her characters, and the first Enid Blyton board game appeared, "Journey Through Fairyland", created by BGL. The first card game, Faraway Tree, appeared from Pepys in 1950. In 1954 Bestime released the first four jigsaw puzzles of the Secret Seven, and the following year a Secret Seven card game appeared. Bestime released the Little Noddy Car Game in 1953 and the Little Noddy Leap Frog Game in 1955, and in 1956 American manufacturer Parker
Enid Blyton 2010, Blyton was listed as a Top Ten author, selling almost 8 million copies (worth £31.2 million) in the UK alone. In 2003 "The Magic Faraway Tree" was voted 66 in the BBC's Big Read. In the 2008 Costa Book Awards, Blyton was voted Britain's best-loved author. Her books continue to be very popular among children in Commonwealth nations such as India, Pakistan, Sri Lanka, Singapore, Malta, New Zealand, and Australia, and around the world. They have also seen a surge of popularity in China, where they are "big with every generation". In March 2004 Chorion and the Chinese publisher