Prime Minister of the United Kingdom office and should be addressed by the official title prefixed by "The Right Honourable" and not by a personal name. Although this form of address is employed on formal occasions, it is rarely used by the media. As "Prime Minister" is a position, not a title, the incumbent should be referred to as "the Prime Minister". The title "Prime Minister" (e.g. "Prime Minister James Smith") is technically incorrect but is sometimes used erroneously outside the United Kingdom, and has more recently become acceptable within it. Within the UK, the expression "Prime Minister Smith" is never used, although it, too, is
Gordon Brown global change. This enabled Brown to signal the most significant priorities for his agenda as Prime Minister; speaking at a Fabian Society conference on 'The Next Decade' in January 2007, he stressed education, international development, narrowing inequalities (to pursue 'equality of opportunity and fairness of outcome'), renewing Britishness, restoring trust in politics, and winning hearts and minds in the war on terror as key priorities. Brown ceased to be Chancellor and became the Prime Minister of the United Kingdom on 27 June 2007. Like all modern Prime Ministers, Brown concurrently served as the First Lord of the Treasury and the