Bliss (charity) in neonatal care by campaigning for change within government and the NHS. In February 2014 Bliss launched a campaign urging for more financial help for families with babies in hospital, called 'It's not a game: the very real costs of having a premature or sick baby'. Bliss released the "Bliss Baby Report" for England in 2015, shortly followed by "Bliss Baby Report: time for change" for Wales in 2016, and the "Bliss Scotland Baby Report" in January 2017. They found that neonatal services in both England and Scotland are lacking enough nurses and doctors to meet standards for high-quality care.
Social care in England they cannot afford this and will fold without financial help from the government. Tory MP's are asking the government to provide help. The problem remains unresolved with some care providers facing possible bankruptcy. The rapid improvements in population health that the NHS brought about caused a significant increase in life expectancy, but in turn, this caused social care to be required for longer. By the end of the 20th century, compounded by the retirement of the post-war baby boom generation, the aging UK population, combined with increasing salary demands by NHS staff, led to the NHS finding it difficult to