Bliss (charity) Bliss (charity) Bliss is the leading UK charity for babies born premature or sick. It supports families with a baby in neonatal care, works with health professionals to provide training and improve care for babies, campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey. Bliss was founded in 1979 when a letter was sent to the Daily Telegraph in response to
Action Medical Research shapeable 'matrix' wheelchair and the 'Tools for Living' programme. The charity has also funded research into osteoporosis, nerve repair, hydrocephalus and myasthenia gravis. Their current appeal 'Touching Tiny Lives' is raising money for research to prevent premature births, and pre-eclampsia and other life-threatening complications of pregnancy. It also aims to improve treatments for babies requiring special care. Supported by celebrities including Tony Hadley and Martin Fry, the campaign had raised almost £4 million by March 2009. Action Medical Research is also involved in lobbying the UK government to increase funding for research in these areas, which has led to an