Sunday Mirror editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, the "Daily Mirror", to a circulation in excess of five million copies. Reflecting strongly prevailing cultural views across the papers across the generations, in 1952, the "Sunday Pictorial" ran a three-part series entitled "Evil Men" promising an "end to the conspiracy of silence" about homosexuality in Britain. "Most people know there are such things – 'pansies' – mincing, effeminate, young men who call themselves queers (...) but simple decent folk regard them as freaks and rarities." The "Sunday Pictorial" compared homosexuality to a "spreading fungus" that
Stars on Sunday (newspaper) female under-45 readership, with a Joint National Readership Research report indicating that 53% of Irish women read a daily newspaper, but 66% read a Sunday newspaper."Ireland on Sunday" (now the "Irish Mail on Sunday") was named as having the most potential for loss of readership when "Stars on Sunday" was announced. The "Star" newspaper accused "Stars on Sunday" of using a title similar to its own but on seeking legal advice was told that there was no reason to pursue legal action. "Stars on Sunday" branded itself as Ireland's first all-colour newspaper. The first issue had a print run of