The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
The Sunday Format The Sunday Format The Sunday Format, "BBC Radio 4's first high-quality weekend broadsheet newspaper", is a British satirical radio comedy. The programme is a parody of British middle class newspapers, in particular the lifestyle supplements and glossy celebrity magazines that fill Sunday papers. The programme consists of a series of short sketches that dramatise the articles in the eponymous newspaper, with the cast assuming accents to convey the characters of the journalists or columnists. The articles are presented in the format of a British Sunday newspaper, with the copy distributed in columns across the body of the paper, and commonly