Solo diving II. In the late 1940s, after the invention of the Aqua-lung by Cousteau and Gagnan, the first retail underwater breathing apparatus for sport was commercially marketed. As the sport expanded through the 1950s, several sporting organisations – notably the Young Men's Christian Association (YMCA) – began scuba training programmes for swimming enthusiasts, thus began the codification of what was believed to be proper practices for the expanding amateur sport of scuba diving. The buddy system was thought to be a useful corollary to the "never swim alone" edicts of the YMCA swimming and lifesaving programmes. Cousteau independently implemented a buddy
Aqua-Lung first book, "The Silent World", in 1953. Public use of the word "aqualung", and public interest in Aqualungs and scuba diving, were started around 1953 in English-speaking counties by a National Geographical Society Magazine article about Cousteau's underwater archaeological expedition to Grand Congloué. In France, aqualung diving was popularized by Cousteau's movie "Épaves", while his book "The Silent World" also helped significantly. As with some other registered trademarks, the term "aqualung" became a genericized trademark in English-speaking countries as a result of common use by the public and in publications, including the BSAC's official diving manuals. Presumably, lawyers for Cousteau