The Simpsons (franchise) In 2008, $750 million worth of "The Simpsons" merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called "The Simpsons" "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program "The Tracey Ullman Show", wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended
The Simpsons shorts December 17, 1989, as an independent series with the Christmas special "Simpsons Roasting on an Open Fire". One marketing study found that only 14 percent of Americans were familiar with the shorts, compared to 85 percent in November 1990 who were familiar with the Simpsons family, 11 months after the full-length show began airing. Only a few of these shorts have been released on DVD. "Good Night" was included on "The Simpsons" Season 1 DVD. Five of these shorts were later used in the clip-show episode "The Simpsons 138th Episode Spectacular" on the half-hour show, which was released on the