Alberto Korda to get what he wanted in his photos. Korda was a photographer for the Cuban newspaper "Revolución" when he produced on March 5, 1960, the iconic image of Che Guevara that became a worldwide symbol of revolution and rebellion. He never received any royalties for the image, because Castro did not recognize the Berne Convention for the Protection of Literary and Artistic Works. In 2000, he sued Smirnoff (Lowe Lintas) over the use of the image in advertisement. Commenting on the illicit use of his photograph, the artist said, "As a supporter of the ideals for which Che Guevara died,
Luis Korda Studios", Luis Korda worked for the satirical weekly magazine "Palante" and for the weekly magazine "Bohemia". He died in Havana. Luis Korda Luis Antonio Peirce Byers, known as Korda (January 17, 1912 – December 19, 1985), was a Cuban photographer. The son of a North American miner and a Jamaican mother, Luis Antonio Peirce Byres was born in Manzanillo, Cuba. In 1956 he founded the Havana photography studio Korda Studios with Alberto Díaz Gutiérrez. The name of the company came from the famous Hungarian-British film directors Alexander and Zoltan Korda, and both photographers came to be known by the name: