The Simpsons (franchise) In 2008, $750 million worth of "The Simpsons" merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called "The Simpsons" "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program "The Tracey Ullman Show", wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended
The Simpsons: Bart vs. The Juggernauts The Simpsons: Bart vs. The Juggernauts The Simpsons: Bart vs. the Juggernauts is an action video game released in 1992 for the Game Boy. It was developed by Imagineering and published by Acclaim. The plot stars Bart from "The Simpsons" in a game show based on "American Gladiators", in which he has to compete in challenges to earn money. Critics gave "The Simpsons: Bart vs. the Juggernauts" average reviews. In "The Simpsons: Bart vs. the Juggernauts", the player controls cartoon character Bart Simpson from the animated television series "The Simpsons". He is participating in a weekly game show called "Juggernauts