Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls filmography Spice Girls have also been the subject of a number of unofficial documentaries. In March 2001, ITV aired an unauthorised documentary about the Spice Girls titled "Raw Spice". The film, which focused on the group before they became famous and featured never before seen footage of them from 1994, was the subject of four-year-long legal disputes with former members of the film's production company and the Spice Girls themselves, who tried to prevent it from being screened. The documentary was the most-watched program of the night that it aired, drawing 9.4 million viewers—almost 40% of the available audience. The Spice