Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Iconic (song) message. It charted in some European territories, peaking inside the top-forty in Finland, Hungary and Spain. Madonna performed the track as the opening number of the Rebel Heart Tour (2015–16). During the performance, she is inside a medieval-looking cage in a kimono-like robe, with her dancers being dressed as gladiators. During the recording process of "Rebel Heart", Madonna enlisted several collaborators, including MoZella, Symbolyc One and Toby Gad. Madonna posted a photograph of the trio working with her in a recording studio on her Instagram account. She said on the photograph, "Having an Iconic Moment in the studio with Toby-Mozilla