Alcoholic drink from about 8% ABV to more than 20%. The defining characteristic of mead is that the majority of the drink's fermentable sugar is derived from honey. Pulque is the Mesoamerican fermented drink made from the "honey water" of maguey cacti. The drink distilled from pulque is tequila or mescal. Wine is a fermented beverage produced from grapes and sometimes other fruits. Wine involves a longer fermentation process than beer and a long aging process (months or years), resulting in an alcohol content of 9%–16% ABV. "Fruit wines" are made from fruits other than grapes, such as plums, cherries, or apples.
Ingredient branding end product manufacturer purchases components from two suppliers. Results show that the reason that there is seldom supplier providing a cooperative advertising program to his manufacturer is that his unit profit margin is too low. They also show that some suppliers could offer their common manufacturer a cooperative advertising program cooperatively. Co-branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On