Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Draught beer fermentation with carbon dioxide or a mixture of carbon dioxide and nitrogen gas. "Keg" has become a term of contempt used by some, particularly in Britain, since the 1960s when pasteurised draught beers started replacing traditional cask beers. Keg beer was replacing traditional cask ale in all parts of the UK, primarily because it requires less care to handle. Since 1971, CAMRA has conducted a consumer campaign on behalf of those who prefer traditional cask beer. CAMRA has lobbied the British Parliament to ensure support for cask ale and microbreweries have sprung up to serve those consumers who prefer traditional