Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
Dictator perpetuo the next ten years. At some point between January and February 44 BCE he was appointed "dictator perpetuo", but was assassinated less than two months later (on the Ides of March). "Dictator perpetuo" is often mistranslated as "dictator for life", but the title did not imply that Caesar would never resign it. Weinstock has argued that the perpetual dictatorship was part of the senatorial decrees regarding Caesar's divine honors, as well as his planned apotheosis as "Divus Iulius", a complex of honors aimed at eternity and divinity. Dictator perpetuo Dictator perpetuo (English: "dictator in perpetuity"), also called dictator in perpetuum,