Fifty Shades (film series) the Grey Enterprises building. The University of British Columbia serves as Washington State University Vancouver, from which Ana graduates. The Fairmont Hotel Vancouver was used as the Heathman Hotel. The film was also shot at the North Shore Studios. The production officially ended on February 21, 2014. Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014. For "Fifty Shades Darker" and "Fifty Shades Freed", principal photography was to commence in June in Vancouver, British Columbia, Canada. This was later to be impossible, due to the script being unwritten at the moment.
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"