Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls filmography footage with the group, and in-studio guests, followed by a live broadcast of the full concert. In 1999, a television special of the group's concert at Earl's Court titled "Spice Girls: The Live One" was broadcast in various countries and also included a documentary containing rehearsals and interviews with the Spice Girls. The Spice Girls have released at least seven official behind-the-scenes television documentaries, including two tour documentaries and two making-of documentaries for their film "Spice World". December 1997 was the release of their first official US television documentary "Too Much Is Never Enough" on UPN. The documentary focused on