Arnoldo Mondadori Editore around the world, of which around 300,000 in Italy, with the aim of supporting the process of growth in digital for books. In 2012 Mondadori publishes Fifty Shades of Grey, the first volume of the erotic trilogy by debut London author E L James, rapidly followed by the two other titles, Fifty Shades Darker and Fifty Shades Freed. The trilogy sees in Italy the same kind of unprecedented success it gained in the English-language world: with more than 3.3 million copies sold in Italy and 130,000 downloads of the electronic version, the three volumes reach first, third and fourth position
Fifty Shades of Grey of "The Atlantic Wire" criticised her inclusion due to the trilogy's fan fiction beginnings. "Fifty Shades of Grey" has attracted criticism due to its depictions of BDSM, with some BDSM participants stating that the book confuses it with abuse and presents it as a pathology to be overcome, as well as showing incorrect and possibly dangerous BDSM techniques. Coinciding with the release of the book and its surprising popularity, injuries related to BDSM and sex toy use spiked dramatically. In 2012, the year after the book was published, injuries requiring Emergency Room visits increased by over 50% from 2010 (the