Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
The Sun News-Pictorial world, outselling its rivals three to one. One very substantial reason for its high level of daily sales was that "The Sun News-Pictorial" offered a free life-insurance policy to each of those who subscribed for regular daily home delivery of the newspaper (i.e., rather than those who bought it spasmodically from street vendors or newsagents), and the insurance policy (valued at somewhere near 12 months average wages) was current for the duration of that household's subscription. On 8 October 1990, "The Sun News-Pictorial" was merged with its longer running sister paper, "The Herald", an evening paper which had a 150-year