The Simpsons (franchise) In 2008, $750 million worth of "The Simpsons" merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called "The Simpsons" "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program "The Tracey Ullman Show", wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended
The Simpsons "the American family at its most complicated, drawn as simple cartoons. It's this neat paradox that makes millions of people turn away from the three big networks on Sunday nights to concentrate on The Simpsons." Tucker would also describe the show as a "pop-cultural phenomenon, a prime-time cartoon show that appeals to the entire family." On February 9, 1997, "The Simpsons" surpassed "The Flintstones" with the episode "The Itchy & Scratchy & Poochie Show" as the longest-running prime-time animated series in the United States. In 2004, "The Simpsons" replaced "The Adventures of Ozzie and Harriet" (1952 to 1966) as the