Spider-Man in film positive reviews from critics, while the third film received a more mixed response. In 2010, Sony announced that the franchise would be rebooted. Marc Webb was hired to direct, with Andrew Garfield starring, and "The Amazing Spider-Man" (2012) was released to positive reviews. "The Amazing Spider-Man 2" (2014) saw mixed reviews. In February 2015, Disney, Marvel Studios and Sony announced a deal to share the Spider-Man film rights, leading to a new iteration of Spider-Man being introduced and integrated into the MCU. The deal allows Sony to distribute and have creative control over MCU films where Spider-Man is the main
The Amazing Spider-Man (2012 film) "The Amazing Grilled Cheese Bacon Burger". It was promoted through film-themed commercials and radio ads featuring Stan Lee. Spider-Man-themed premiums were offered as part of the Cool Kid's Combo. Tours and PlayStation 3 game prizes were part of the promotion along with a video game. Stan Lee then helped spread the word that fans would also have been treated for a free Amazing Grilled Cheese Bacon Burger in Independence Day if dressed as Spider-Man. Big Cola was reported to enter a deal for promoting the film. The Kellogg Company and the Keebler Company built marketing campaigns around clips from the