The Amazing Spider-Man (2012 film) Marvel Cinematic Universe into future "Spider-Man" films. The Amazing Spider-Man (2012 film) The Amazing Spider-Man is a 2012 American superhero film based on the Marvel Comics character Spider-Man, and sharing the title of the character's longest-running comic book. It is the fourth theatrical "Spider-Man" film produced by Columbia Pictures and Marvel Entertainment, and a reboot of Sam Raimi's "Spider-Man" 2002–2007 trilogy preceding it. The film was directed by Marc Webb. It was written by James Vanderbilt, Alvin Sargent and Steve Kloves, and it stars Andrew Garfield as Peter Parker / Spider-Man, alongside Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott,
The Amazing Spider-Man (2012 film) "The Amazing Grilled Cheese Bacon Burger". It was promoted through film-themed commercials and radio ads featuring Stan Lee. Spider-Man-themed premiums were offered as part of the Cool Kid's Combo. Tours and PlayStation 3 game prizes were part of the promotion along with a video game. Stan Lee then helped spread the word that fans would also have been treated for a free Amazing Grilled Cheese Bacon Burger in Independence Day if dressed as Spider-Man. Big Cola was reported to enter a deal for promoting the film. The Kellogg Company and the Keebler Company built marketing campaigns around clips from the