Spice Girls series, Filipina superstar Regine Velasquez performed a medley of Spice Girls songs consisting of "Wannabe", "Say You'll Be There", "2 Become 1", "Who Do You Think You Are" and "Holler", as a tribute to the band she says were a major influence on her music. Danish singer-songwriter MØ decided to pursue music after watching the Spice Girls on TV as a child, saying in a 2014 interview: "I have them and only them to thank—or to blame—for becoming a singer." 15-time Grammy Award-winning singer-songwriter Adele credits the Spice Girls as a major influence in regard to her love and passion
Spice Girls merchandise and sponsorship deals also recruited the Spice Girls to front a two-part Christmas television ad campaign in 2007, in a deal that reportedly earned each girl £1 million. The volume and nature of the product tie-ins and commercial sponsorships at the height of the Spice Girls phenomenon began to tarnish the band's image. During the summer of 1997, the group was criticised for "selling out" to worldwide brands, being accused of overexposure and signing too many sponsorship contracts with large corporate businesses. According to "Rolling Stone"s David Sinclair, "So great was the daily bombardment of Spice images and Spice product that it quickly