Fifty Shades (film series) of the making of the film, she hand-picked Dana Brunetti and Michael De Luca as the producers. On June 19, 2013, Sam Taylor-Johnson was chosen to direct the first film. On February 6, 2015, Taylor-Johnson announced the sequels, prompting she would return to direct the sequels. It was later revealed that Taylor-Johnson would not return. On August 20, 2015, it was revealed by "Deadline Hollywood" that James Foley was the front-runner to direct the sequel and third film "Fifty Shades Freed". Kelly Marcel was chosen as the screenwriter for the first film. On April 22, 2015, it was announced that
Fifty Shades (novel series) and as sweet and safe as BDSM (bondage, discipline, sadism and masochism) erotica can be without contravening the trade descriptions act" and also praised the book for being "more enjoyable" than other "literary erotic books". However, "The Telegraph" criticized the book as "treacly cliché" but also wrote that the sexual politics in "Fifty Shades of Grey" will have female readers "discussing it for years to come." A reviewer for the "Ledger-Enquirer" described the book as guilty fun and escapism, but that it "also touches on one aspect of female existence [female submission]. And acknowledging that fact – maybe even appreciating