Motorway service area for proposed motorway service areas. The NRA held a competition to determine an operator for the first round of service areas to be opened. Superstop, a consortium consisting of Petrogas (Applegreen) and Tedcastles Oil Products (TOP), won the contract. The first service area, Lusk services, opened on the M1 on 8 September 2010. Castlebellingham services (also on the M1) opened on 29 September 2010, with Enfield services on the M4 opening shortly after in late 2010. The fourth service area, Wicklow services station (J14, M11) opened on 29 May 2014. While other locations for service areas were planned by the
Extra (service areas) government deregulated motorway services to encourage more competition and its first site opened in December 2000, at Cambridge. Peterborough opened in January 2001 and Baldock in July 2001. Extra developed its first three service stations at a cost of £60m. The parent company was set up in 1992 by Stephen Spouge, who is now Chairman. Its service stations are designed by Nash and Partners of West Sussex. The fuel reservoirs are built by WEFCO of Gainsborough. It originally planned 17 service stations and currently operates a total of 9 service stations, and 2 petrol stations at competitor owned sites: Extra