Spider-Man in film positive reviews from critics, while the third film received a more mixed response. In 2010, Sony announced that the franchise would be rebooted. Marc Webb was hired to direct, with Andrew Garfield starring, and "The Amazing Spider-Man" (2012) was released to positive reviews. "The Amazing Spider-Man 2" (2014) saw mixed reviews. In February 2015, Disney, Marvel Studios and Sony announced a deal to share the Spider-Man film rights, leading to a new iteration of Spider-Man being introduced and integrated into the MCU. The deal allows Sony to distribute and have creative control over MCU films where Spider-Man is the main
The Amazing Spider-Man 2 customized page was created on Fandango. In May 2014, Marvel announced that Spider-Man's costume from the film would be shown within "". The film has an alternate ending in which Peter Parker's father meets Peter at Gwen's resting place. Creative agency Deckhouse Digital was hired to produce several animated GIFs ahead of the DVD/Blu-ray release as part of a sponsored ad campaign on Tumblr. "The Amazing Spider-Man 2" was released by Sony Pictures Home Entertainment for digital download on August 5, 2014 and was released on Blu-ray, Blu-ray 3D and DVD on August 19, 2014. "The Amazing Spider-Man 2" was