Bliss (charity) the charity for the Blue Peter appeal twice, raising £2.7 million and helping to raise awareness about underfunding in neonatal intensive care units. In 2000 Bliss ran a campaign to show that neonatal units in the UK were relying on the charity for equipment, rather than the NHS. The story made the front page of the Daily Express and £6.5 million was then announced for neonatal intensive care. From then on, Bliss decided to spend less money on equipment and started funding medical training and research. Bliss champions the right for every baby born premature or sick to receive the
March for Babies March for Babies March for Babies, formerly known as WalkAmerica, is a charitable walking event sponsored by the March of Dimes. It began in 1970 as the first charitable walking event in the United States. The name was changed after the 2007 event. March for Babies is held yearly in 1,100 communities across the nation. By 2013, over 7 million people, including more than 20,000 company and family teams as well as national sponsors, were expected to participate. The event has raised more than $2 billion since 1970. According to the March of Dimes, proceeds help fund research to prevent