Guerrillero Heroico can try to maintain the ethics of Guevara's legacy." In reference to this pronouncement, Guevara's daughter Aleida Guevara told Reuters, "It will be costly and difficult because each country has different laws, but a limit has to be drawn." However, the family has not yet mounted any court challenges, and no determination of legal copyright internationally has been established. Guerrillero Heroico Guerrillero Heroico () is an iconic photograph of Marxist revolutionary Che Guevara taken by Alberto Korda. It was captured on March 5, 1960, in Havana, Cuba, at a memorial service for victims of the "La Coubre" explosion. By the
Luis Korda changed the name of the company to "Studios Korda". The members of the "Korda Studios" community distinguished themselves through the variety of the commissions and reporting taken on by the individual artists, a fact demonstrated by the neutral but ever-changing studio stamp which appears on the back of each of the prints. Luis was a distinguished photographer, and above all was very technically gifted. However, he was not a gifted businessman, and thus he showed no particular drive to gain commissions. It can be assumed that the majority of the output of the studio came from his partner, Alberto. Alberto