Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
Roman dictator the earliest period, the official title of the dictator throughout the history of the Republic was "magister populi", or "master of the infantry". His lieutenant, the "magister equitum", was the "master of the horse" (that is, of the cavalry). However, the use of "dictator" to refer to the "magister populi" seems to have been widespread from a very early period. The appointment of a dictator involved three steps: first, the Senate would issue a decree known as a "senatus consultum", authorizing one of the consuls to nominate a dictator. Technically, a "senatus consultum" was advisory, and did not have the