Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
The Sunday Times Beer appointed his wife, Rachel Sassoon Beer, as editor. She was already editor of "Observer" – the first woman to run a national newspaper – and continued to edit both titles until 1901. There was a further change of ownership in 1903, and then in 1915 the paper was bought by William Berry and his brother, Gomer Berry, later ennobled as Lord Camrose and Viscount Kemsley respectively. Under their ownership, "The Sunday Times" continued its reputation for innovation: on 23 November 1930, it became the first Sunday newspaper to publish a 40-page issue and on 21 January 1940, news replaced