The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
GIO Building measures as a result of the economic depression of the early 1930s and correspondingly reduced circulating revenue. As a result, the "Evening News" and "Sunday Pictorial" were discontinued, the "Daily Guardian" and "Daily Pictorial" were incorporated into a new newspaper called "The Daily Telegraph", and the "Sunday Guardian" and "Sunday Sun" were incorporated into one newspaper. In this way the company published a morning, an evening and a Sunday newspaper. During 1936 the principal assets of S. Bennett Limited were sold to Consolidated Press Limited (of which Associated Newspapers was a shareholder), as was the goodwill of "The Daily Telegraph".