Marsala wine "solera" system used to produce Sherry in Jerez, Spain. Woodhouse recognized that the "in perpetuum" process raised the alcohol level and alcoholic taste of this wine while also preserving these characteristics during long distance sea travel. Woodhouse further believed that fortified Marsala would be popular in England. Marsala indeed proved so successful that Woodhouse returned to Sicily and, in 1796, began its mass production and commercialization. In 1806, it was Benjamin Ingham (1784–1861), arriving in Sicily from Leeds, who opened new markets for Marsala in Europe and the Americas. In 1833, the entrepreneur Vincenzo Florio, a Calabrese by birth and
History of California wine the social acceptance of any alcohol, most Americans stayed away. The only group of wines that sold well were the fortified dessert wines. Taxed at the lower rate of wine as opposed to distilled spirits, but with 20% alcohol, this group made the cheapest intoxicant available. Before 1920, table wines accounted for 3 of every 4 gallons shipped. After 1933, fortified wines were 3 of every 4 gallons shipped. It was not until 1968 that table wines sales finally overtook fortified wines, regaining the status of most popular wine category. Before 1920, there were more than 2,500 commercial wineries in