Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
Dictator of different kinds of regimes, such as military juntas, one-party states, dominant-party states, and civilian governments under a personal rule, have been described as dictators. They, in a sense, may hold left or right-wing views, or they may be apolitical. Originally an emergency legal appointment in the Roman Republic, the term "Dictator" did not have the negative meaning it has now. A Dictator was a magistrate given sole power for a limited duration. At the end of the term, the Dictator's power was returned to normal Consular rule whereupon a dictator provided accountability, though not all dictators accepted a return