The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
Sunday Herald then led by chairman Gus Macdonald, decided to create a Sunday sister for its existing national morning title "The Herald", because the Glasgow-based media group was losing advertising revenue to rival newspaper publishers every Sunday. In March 1998 the media company's board appointed Andrew Jaspan, then the publisher and managing director of "The Big Issue" and a former editor of "Scotland on Sunday", "The Scotsman" and "The Observer" to examine the business case for launching a new Sunday title. In October 1998 SMG (now known as STV Group plc), which also owns the broadcaster STV, committed to putting £10 million