Mead in Poland which the 12th-century chronicler Gallus Anonymus described as "flowing with honey". This abundance of honey and a climate ill-suited for grape growing meant that mead was long more popular than wine. In 996, the Sephardi Jewish traveller Ibrahim ibn Yaqub wrote that "besides food, meat and land for ploughing, the country of Mieszko I abounds in mead, which is what the Slavic wines and intoxicating drinks are called". In the 15th century, the Venetian diplomat Ambrogio Contarini observed that "having no wine, [the Poles] make a certain drink out of honey, which intoxicates people much more than wine." The 16th-century
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient