Sunday Mirror editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, the "Daily Mirror", to a circulation in excess of five million copies. Reflecting strongly prevailing cultural views across the papers across the generations, in 1952, the "Sunday Pictorial" ran a three-part series entitled "Evil Men" promising an "end to the conspiracy of silence" about homosexuality in Britain. "Most people know there are such things – 'pansies' – mincing, effeminate, young men who call themselves queers (...) but simple decent folk regard them as freaks and rarities." The "Sunday Pictorial" compared homosexuality to a "spreading fungus" that
GIO Building measures as a result of the economic depression of the early 1930s and correspondingly reduced circulating revenue. As a result, the "Evening News" and "Sunday Pictorial" were discontinued, the "Daily Guardian" and "Daily Pictorial" were incorporated into a new newspaper called "The Daily Telegraph", and the "Sunday Guardian" and "Sunday Sun" were incorporated into one newspaper. In this way the company published a morning, an evening and a Sunday newspaper. During 1936 the principal assets of S. Bennett Limited were sold to Consolidated Press Limited (of which Associated Newspapers was a shareholder), as was the goodwill of "The Daily Telegraph".