Bliss (charity) in neonatal care by campaigning for change within government and the NHS. In February 2014 Bliss launched a campaign urging for more financial help for families with babies in hospital, called 'It's not a game: the very real costs of having a premature or sick baby'. Bliss released the "Bliss Baby Report" for England in 2015, shortly followed by "Bliss Baby Report: time for change" for Wales in 2016, and the "Bliss Scotland Baby Report" in January 2017. They found that neonatal services in both England and Scotland are lacking enough nurses and doctors to meet standards for high-quality care.
Bliss (charity) wanted to investigate whether improving the nutritional content of the babies’ intravenous feeds improves early head growth, which could affect brain development and ultimately the future quality of life for very premature babies. Results: The study showed head growth in the first 28 days of life can be improved by increasing the protein and energy content of the intravenous feed in babies less than 29 weeks, which continues up to 36 weeks. Other studies have found that there is a link between head circumference and IQ, and it is also believed that this increased brain growth could prevent learning difficulties