Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls filmography their reaction to their sudden rise to fame around the world, and was watched by 5.4 million viewers. In December 2007, the official documentary, "Spice Girls: Giving You Everything", made its world premiere in Australia on FOX8. It aired on CTV in Canada on 19 December 2007, and on BBC One in the United Kingdom on 31 December 2007. The documentary attracted 3.5 million viewers in the UK, coming in second in its timeslot. In December 2012, the official documentary "The Spice Girls' Story: Viva Forever!" was aired on ITV to promote the group's West End musical "Viva Forever". The