The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
The Sunday People The Sunday People The Sunday People is a British tabloid Sunday newspaper, founded as The People on 16 October 1881. It was bought by the Mirror group in 1961 along with the "Daily Herald". It is now published by Reach plc, and shares a website with the Mirror papers. In July 2011, when it benefited from the closure of the "News of the World", it had an average Sunday circulation of 806,544. By December 2016 the circulation had shrunk to 239,364. Despite its tagline claim to be a "truly independent" newspaper, "The People" endorsed the Labour Party at the 2015