Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Rade Korda the command of Pavle Đurišić), but was an independent commander of Chetnik forces from Serb villages between Bijelo Polje and Sjenica. The Godiljevo Chetnik Detachment, established and commanded by Korda, had 300–600 men. According to some pro-Chetnik sources, Korda was born in Tutići-Vrbica village in Bijelo Polje county and completed elementary school. Before World War II, he was a police sergeant. At the beginning of World War II in Yugoslavia, Korda organized and led a detachment of Serbs in Bare (near Sjenica) to protect their villages from newly-established pro-Croat and pro-Albanian authorities in Sjenica under the command of Major Miloš