Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
The Sun News-Pictorial the two tabloids in 1925. Murdoch closed the afternoon rival "The Evening Sun". In 1928, Murdoch became managing director of the HWT, by which time "The Sun News-Pictorial" was on its way to becoming Australia's highest-selling newspaper. An early editor, who has been given much of the credit for the paper's success, was (later Sir) Lloyd Dumas. "The Sun News-Pictorial"<nowiki>'</nowiki>s main competitors were the broadsheets, "The Argus" and "The Age". "The Argus" was a morning daily newspaper in Melbourne that had been published since 1846 and was considered to be the general Australian newspaper of record for this period. Widely