Bliss (charity) Bliss (charity) Bliss is the leading UK charity for babies born premature or sick. It supports families with a baby in neonatal care, works with health professionals to provide training and improve care for babies, campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey. Bliss was founded in 1979 when a letter was sent to the Daily Telegraph in response to
Help for Heroes ordinary member of the public, who has provided invaluable help to the Armed Forces". In August 2012 a group of wounded ex-servicemen, featured in a report for BBC's "Newsnight", criticised Help for Heroes for its relationship to the Ministry of Defence. The criticism was levelled because of the charity's decision to use funds to subsidise expensive MOD buildings rather than for soldiers' everyday care. The charity has agreed to spend £153 million on constructing and running five regional MOD Personnel Recovery Centres, primarily for serving military personnel, which discharged servicemen can only use on a case-by-case basis. A subsequent investigation