Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Michael Korda 1941 to 1946. He was schooled at the private Institut Le Rosey in Switzerland and read History at Magdalen College, Oxford. He served in the Royal Air Force doing intelligence work in Germany. The novelist Graham Greene was a lifelong friend. Korda met him on his Uncle Alex Korda's yacht. Korda moved to New York City in 1957 where he worked for playwright Sidney Kingsley as a research assistant and then later as a freelance reader in the CBS story department. In 1958 he joined the book publishing firm, Simon & Schuster, beginning as an assistant editor, which included the