Fifty Shades Darker (film) by the same name, and released on February 13, 2015. The adaptation was produced by Focus, Michael De Luca Productions, and Trigger Street Productions. In March 2014, a producer of the first film, Dana Brunetti, had said there were, as of then, no solid plans to make a sequel. Before the first film opened, there was high anticipation from fans for the sequel. When the first film premiered at a special fan screening in New York City on February 6, director Sam Taylor-Johnson announced that the book sequels "Fifty Shades Darker" and "Fifty Shades Freed" would also be adapted, with
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"