Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls San Jose shows also sold out, prompting additional dates to be added. It was announced that the Spice Girls would be playing dates in Chicago and Detroit (Auburn Hills) and Boston, as well as additional dates in New York to keep up with the demand. On the first concert in Canada, they performed to an audience of 15,000 people, singing twenty songs and changing a total of eight times. Along with the tour sellout, the Spice Girls licensed their name and image to Tesco's UK supermarket chain. The group's comeback single, "Headlines (Friendship Never Ends)", was announced as the official