Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
Hall's Pictorial Weekly programme was noted for concentrating on colourful characters and off-beat reportage, as well as occasional comedy sketches. According to Hall, it occurred to him one day that he would be much more the master of the situation if he simply sat at home and wrote sketches, instead of looking for stories around the country. The first episode of "Hall's Pictorial Weekly" aired on 29 September 1971. Set in the offices of a mythical provincial newspaper in the fictional town of Ballymagash, it initially continued to cover offbeat regional news in the manner of "Newsbeat", but gradually gave over more time