Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
GIO Building measures as a result of the economic depression of the early 1930s and correspondingly reduced circulating revenue. As a result, the "Evening News" and "Sunday Pictorial" were discontinued, the "Daily Guardian" and "Daily Pictorial" were incorporated into a new newspaper called "The Daily Telegraph", and the "Sunday Guardian" and "Sunday Sun" were incorporated into one newspaper. In this way the company published a morning, an evening and a Sunday newspaper. During 1936 the principal assets of S. Bennett Limited were sold to Consolidated Press Limited (of which Associated Newspapers was a shareholder), as was the goodwill of "The Daily Telegraph".