Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls minute. In December 2012, the group reunited once again for the premiere of "Viva Forever!" at the West End's Piccadilly Theatre. In addition to the promotion of the musical, the group appeared in the documentary, "Spice Girls' Story: Viva Forever!" which aired on 24 December 2012 on ITV1. On 8 July 2016, Brown, Bunton, and Halliwell released a video celebrating the 20th anniversary of their first single "Wannabe", alongside a website under the name "The Spice Girls - GEM" and teased news from them as a three piece. Chisholm opted not to take part in a reunion project, with Brown