Sid the Sexist in a fight. He is also in denial: despite the misfortunes that befall him he continues to display a blind faith in his crude attitude towards women and, when rejected, often tries to pass the blame for his failures on to the woman in question or somebody else. His exploits have also unintentionally led to several homosexual encounters. Sid seems under-educated and knows little of the world outside Newcastle. It is even claimed at one point that he is unable to read. It is not clear what his job is, if indeed he has one at all, although he has
Sid the Slug Sid the Slug Sid the Slug is an advertising character employed by the Food Standards Agency (FSA) in the United Kingdom as the face of the "Salt - Watch it" campaign to warn the public of the risks of excessive salt consumption. The multimedia campaign, including advertising hoardings, television commercials and Internet coverage, was based on the premise that salt kills slugs, and can harm humans too. The campaign infuriated the Salt Manufacturers' Association (SMA), who complained to the Advertising Standards Authority - their complaint being that the information presented was misleading. The Advertising Standards Authority did not uphold the