Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Paul Korda place at Harrow Technical College, near London, to study photography at age fifteen. He was accepted at the college, based not on his academic results, but on the quality of his photographs. While studying photography, Korda ran Harrow Technical College's Folk Club, and was spotted by the manager of Bluesology, a band formed by Elton John and Rod Stewart. The manager soon took Korda to meet Beatles publisher Stephen James and introduced him to Elton John (still called Reg Dwight). Korda's first record, "Go on Home", was released on EMI's Columbia label when he was seventeen. At this point in