Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Holler (Spice Girls song) Spice Girls. I like to create for the artist on the spot. I knew I had to do the Spice Girls 10 months beforehand, but I didn't write one single lyric or do one track until I got to London. We started working on the songs the day I met them, because I wanted to get a vibe from them. We did the three songs in five days." In December 1999, the girls performed a few new tracks during the "Christmas in Spiceworld" tour, including "Holler". In March 2000, BBC Radio announced that the first single from their forthcoming third