Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Champion Beer of Wales Champion Beer of Wales The Champion Beer of Wales is a beer award presented annually by the Campaign for Real Ale at the Great Welsh Beer & Cider Festival in Cardiff, Wales. The award is selected by a multi-tier system. First, individual branches of CAMRA nominate beers that have been in regular, non-seasonal production for at least one year from Welsh breweries in a series of CAMRA-defined categories. The most commonly nominated beers in each category are then presented to tasting panels, with one panel consisting of four to six people tasting each beer in a particular style in a