Marsala wine "solera" system used to produce Sherry in Jerez, Spain. Woodhouse recognized that the "in perpetuum" process raised the alcohol level and alcoholic taste of this wine while also preserving these characteristics during long distance sea travel. Woodhouse further believed that fortified Marsala would be popular in England. Marsala indeed proved so successful that Woodhouse returned to Sicily and, in 1796, began its mass production and commercialization. In 1806, it was Benjamin Ingham (1784–1861), arriving in Sicily from Leeds, who opened new markets for Marsala in Europe and the Americas. In 1833, the entrepreneur Vincenzo Florio, a Calabrese by birth and
Rumney wine not a "fortified" wine in the modern sense, rather a "cooked" wine ("vin cuit") to which boiled-down must (grape syrup) was added. Rumney was exported from Methoni in the southern Peloponnese (one English source calls it "Rompney of Modonn") and perhaps also from Patras and other ports. Although modern methods are different, the Mavrodafni of Patras might be regarded as a modern equivalent of medieval Rumney wine. At the same period, Monemvasia, on the eastern coast of the Peloponnese, was the centre for the export of Malmsey wine; Cretan wine was the third of the medieval trio of Greek wines