Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
Sunday Mirror with three stories on the front page, two of which reported from the front line of the war: "THE TASK OF THE RED CROSS" and "ALL THAT WAS LEFT OF A BIG GUN". From day one the paper was a huge success and within six months of launch the "Sunday Pictorial" was selling more than one million copies. One of the reasons for this early success was due to a series of articles written by Winston Churchill. In 1915, Churchill, disillusioned with government, resigned from the Cabinet. The articles he then wrote for the "Sunday Pictorial" attracted such high levels