Big Bang of the world happened a little before the beginning of space and time. During the 1930s other ideas were proposed as non-standard cosmologies to explain Hubble's observations, including the Milne model, the oscillatory universe (originally suggested by Friedmann, but advocated by Albert Einstein and Richard Tolman) and Fritz Zwicky's tired light hypothesis. After World War II, two distinct possibilities emerged. One was Fred Hoyle's steady state model, whereby new matter would be created as the universe seemed to expand. In this model the universe is roughly the same at any point in time. The other was Lemaître's Big Bang theory,
Chronology of the universe is thought to break down for this epoch due to quantum effects. In inflationary models of cosmology, times before the end of inflation (roughly 10 second after the Big Bang) do not follow the same timeline as in traditional big bang cosmology. Models that aim to describe the universe and physics during the Planck epoch are generally speculative and fall under the umbrella of "New Physics". Examples include the Hartle–Hawking initial state, string landscape, string gas cosmology, and the ekpyrotic universe. As the universe expanded and cooled, it crossed transition temperatures at which forces separated from each other. These phase