Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
Sunday Herald then led by chairman Gus Macdonald, decided to create a Sunday sister for its existing national morning title "The Herald", because the Glasgow-based media group was losing advertising revenue to rival newspaper publishers every Sunday. In March 1998 the media company's board appointed Andrew Jaspan, then the publisher and managing director of "The Big Issue" and a former editor of "Scotland on Sunday", "The Scotsman" and "The Observer" to examine the business case for launching a new Sunday title. In October 1998 SMG (now known as STV Group plc), which also owns the broadcaster STV, committed to putting £10 million