Bliss (charity) Bliss (charity) Bliss is the leading UK charity for babies born premature or sick. It supports families with a baby in neonatal care, works with health professionals to provide training and improve care for babies, campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey. Bliss was founded in 1979 when a letter was sent to the Daily Telegraph in response to
Preterm birth to keep the infant warm on their way to the neonatal intensive care unit (NICU). In developed countries premature infants are usually cared for in an NICU. The physicians who specialize in the care of very sick or premature babies are known as neonatologists. In the NICU, premature babies are kept under radiant warmers or in incubators (also called isolettes), which are bassinets enclosed in plastic with climate control equipment designed to keep them warm and limit their exposure to germs. Modern neonatal intensive care involves sophisticated measurement of temperature, respiration, cardiac function, oxygenation, and brain activity. Treatments may include