Fifty Shades Freed (film) set to return in the lead roles. On February 8, 2016, Arielle Kebbel was cast in the film to play Gia Matteo, a beautiful architect who is hired by Christian to build his home, and on February 12, 2016, Eric Johnson was cast as Jack Hyde, Ana's boss at SIP and stalker. On February 20, 2016, Brant Daugherty signed on to play Sawyer, the personal bodyguard for Anastasia. In November 2015, Universal Studios announced that "Fifty Shades Darker" and "Fifty Shades Freed" would be shot back-to-back, with principal photography scheduled to commence in early 2016. Filming took place in Paris
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"