Guerrillero Heroico Guerrillero Heroico Guerrillero Heroico () is an iconic photograph of Marxist revolutionary Che Guevara taken by Alberto Korda. It was captured on March 5, 1960, in Havana, Cuba, at a memorial service for victims of the "La Coubre" explosion. By the end of the 1960s, the image, in conjunction with Guevara's subsequent actions and eventual execution, helped solidify the charismatic and controversial leader as a cultural icon. Korda has said that at the moment he shot the picture, he was drawn to Guevara's facial expression, which showed "absolute implacability" as well as anger and pain. Years later, Korda would say
Alberto Korda Korda and Pierce took a variety jobs ranging from fashion to advertisements. Most of the jobs were photographed by his studio partner, in order to keep their business going. It was the money generated by these jobs that allowed Korda to develop his unique style of looking at an image from another angle, different from the traditional photographer’s studios. It was this style that Studios Korda quickly became identified with achieving. In the early years, Korda was most interested in fashion because it allowed him to pursue his two favorite things, photography and beautiful women. Korda became Cuba's premiere fashion