Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Campaign for Real Ale Guide", an annually compiled directory of its recommended pubs and brewers; the "Good Cider Guide", an occasionally compiled directory of pubs that sell cider; the "Good Bottled Beer Guide", an occasionally compiled review of real ale in a bottle. CAMRA members receive a monthly newspaper called "What's Brewing" and a quarterly colour magazine called "Beer". It also runs the Great British Beer Festival, a yearly event held in London at which a large selection of cask ales and ciders are tasted. It also maintains a National Inventory of Historic Pub Interiors to help bring greater recognition and protection to Britain's