Black Sheep Brewery in Sweden, being in the top 20 of bottled ales sold in that country. Black Sheep Brewery The Black Sheep Brewery is a brewery in Masham in the Borough of Harrogate in North Yorkshire, England. The Black Sheep Brewery was established by Paul Theakston in 1991. Following a successful launch as a Business Expansion Scheme, it became a public limited company (plc) in 1992. Theakston had been managing director of Theakston Brewery, also in Masham, since 1968. He began at the age of 23, taking over from his father, Frank. Matthew Brown bought Theakston Brewery following disagreements between members of
Black sheep an outgroup (Marques, Abrams, Páez, & Hogg, 2001). In addition, Eidelman and Biernat showed in 2003 that personal identities are also threatened through deviant ingroup members. They argue that devaluation of deviant members is an individual response of "interpersonal" differentiation. Khan and Lambert suggested in 1998 that cognitive processes such as assimilation and contrast, which may underline the effect, should be examined. Even though there is widely support for the black sheep effect, the opposite pattern has been found, for example, that White participants judge unqualified Black targets more negative than comparable White targets (e.g. Feldman, 1972; Linville & Jones,