The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
Sunday Mirror the "Sunday Pictorial" to the British public with the idea of striking a balance between socially responsible reporting of great issues of the day and sheer entertainment. Although the newspaper has gone through many refinements in its near 100-year history those original core values are still in place today. Ever since 1915, the paper has continually published the best and most revealing pictures of the famous and the infamous, and reported on major national and international events. The first editor of the "Sunday Pictorial", or the "Sunday Pic" as it was commonly known, was F.R Sanderson. His launch edition led