Alberto Korda to get what he wanted in his photos. Korda was a photographer for the Cuban newspaper "Revolución" when he produced on March 5, 1960, the iconic image of Che Guevara that became a worldwide symbol of revolution and rebellion. He never received any royalties for the image, because Castro did not recognize the Berne Convention for the Protection of Literary and Artistic Works. In 2000, he sued Smirnoff (Lowe Lintas) over the use of the image in advertisement. Commenting on the illicit use of his photograph, the artist said, "As a supporter of the ideals for which Che Guevara died,
Luis Korda de Asuntos Historicos in November 1966 (lead at the time by Celia Sanchez), along with any negatives relating to the Revolution. Yet two years later, on 14 March 1968, in the absence of the two Kordas, the company was officially closed as part of the last wave of nationalisation; the artwork was seized and given to the Oficina de Asuntos Historicos. The majority of the commercial and fashion photographs by Alberto, Luis and their later associate Genovevo Vasquez were lost, and with them an important and hitherto little-understood chapter in the history of Cuban photography. After the closure of "Korda