Sid the Sexist in a fight. He is also in denial: despite the misfortunes that befall him he continues to display a blind faith in his crude attitude towards women and, when rejected, often tries to pass the blame for his failures on to the woman in question or somebody else. His exploits have also unintentionally led to several homosexual encounters. Sid seems under-educated and knows little of the world outside Newcastle. It is even claimed at one point that he is unable to read. It is not clear what his job is, if indeed he has one at all, although he has
Viz (comics) a few years of steady sales, mostly in the North East of England, circulation had grown to around 5,000. As the magazine's popularity grew, the bedroom became too small and production moved to a nearby Jesmond office. Donald also hired another freelance artist, Simon Thorp, whose work had impressed him. For over a decade, these four would be the nucleus of "Viz". In 1985, a deal was signed with Virgin Books to publish the comic nationally every two months. In 1987, the Virgin director responsible for "Viz", John Brown, set up his own publishing company, John Brown Publishing, to handle