Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls merchandise and sponsorship deals Gallery in 2012, Tower Museum in 2012, Ripley's Believe It or Not! London and Blackpool museums in 2015 and 2016, and the Watford Colosseum in 2016. The collection is owned by Liz West, the Guinness World Record holder for the largest collection of Spice Girls memorabilia. "The Spice Girls Exhibition", a collection of over 1,000 Spice Girls items owned by Alan Smith-Allison, was held at the Trakasol Cultural Centre in Limassol Marina, Cyprus in the summer of 2016. Spice Girls merchandise and sponsorship deals The Spice Girls are an English pop girl group that first came to international prominence with