Bliss (charity) Bliss (charity) Bliss is the leading UK charity for babies born premature or sick. It supports families with a baby in neonatal care, works with health professionals to provide training and improve care for babies, campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey. Bliss was founded in 1979 when a letter was sent to the Daily Telegraph in response to
Help for Heroes women, in July 2007 and decided they needed to do something to help. Bryn and Emma Parry were both invested with the OBE in the Queen's Birthday Honours for their services to charity on 25 November 2010. In May 2013, Help for Heroes hit the headlines when British soldier Lee Rigby was murdered in Woolwich, London. Rigby had been wearing a Help for Heroes hooded jumper when he was killed, and the charity received over £600,000 in donations in the week following the attack. The charity had an income of £41M and employed nearly 400 people in 2014/15. In November