Luis Korda Díaz acted primarily as photographer and travel companion of Fidel Castro, with whom he had a close relationship, and also Ernesto Guevara, whom he saw as rather arrogant – a personal view he shared with many other photographers. Luis Korda’s most famous image is also the most important photo of the Cuban revolution, showing the revolutionaries entering Havana on 8 January 1959 with Fidel Castro and Camilo Cienfuegos at the head of the procession. The fear that Studio Korda, a privately held company, could fall victim to nationalisation, drove Alberto Diaz and Luis Peirce to bequeath it to the Oficina
Alberto Korda Korda and Pierce took a variety jobs ranging from fashion to advertisements. Most of the jobs were photographed by his studio partner, in order to keep their business going. It was the money generated by these jobs that allowed Korda to develop his unique style of looking at an image from another angle, different from the traditional photographer’s studios. It was this style that Studios Korda quickly became identified with achieving. In the early years, Korda was most interested in fashion because it allowed him to pursue his two favorite things, photography and beautiful women. Korda became Cuba's premiere fashion