Sid the Sexist in a fight. He is also in denial: despite the misfortunes that befall him he continues to display a blind faith in his crude attitude towards women and, when rejected, often tries to pass the blame for his failures on to the woman in question or somebody else. His exploits have also unintentionally led to several homosexual encounters. Sid seems under-educated and knows little of the world outside Newcastle. It is even claimed at one point that he is unable to read. It is not clear what his job is, if indeed he has one at all, although he has
Viz Media comedy series "Ranma ½", which became an instant hit. The company continued to see success when it expanded into the anime distribution market, began publishing "Shonen Jump", an English adaptation of the popular Japanese magazine "Weekly Shōnen Jump". It also acquired another huge selling title, "Inuyasha". In the late 1990s, VIZ began making the push to move into the European and South American markets. When Shueisha became a joint owner of Viz Media in 2002, both Shogakukan and Shueisha began to release manga exclusively through Viz. Shueisha's deal with Viz may have been prompted by competition with Raijin Comics, a