Peppa Pig such as sadness, happiness, irritation, bewilderment and confusion. Although the main characters - mostly mammals - are anthropomorphic, other animal characters are not, for example, Tiddles the tortoise, Polly Parrot, and the ducks. In addition, the narrator of the series John Sparkes reinforces the action and humour, saying things like "Oh, dear" when something unfortunate happens (such as George starts crying) or "Look out!" when a character is doing something unsafe (such as Peppa riding her bicycle without looking where she's going). The first series of 52 five-minute episodes started on Channel 5 on 31 May 2004, and had its
Peppa Pig licensees on board. In addition to episode DVDs, a variety of licensed Peppa Pig products are available, play including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys. Merchandise has also been expanded to include household items such as bathroom products, stationery, bed-linens, food, drink, clothing, and jewellery. Licensees include Holland Publishing in the United Kingdom. Peppa and her family did not wear seat belts in the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would include characters wearing seat belts, and that the relevant scenes in the