The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
The Sun News-Pictorial known as a conservative newspaper for most of its history, it adopted a left leaning approach from 1949, but which was closed in 1957. The other competitor over the life of the newspaper was the more liberal-minded "The Age", a daily newspaper that had been published in Melbourne since 1854. David Syme became sole proprietor of the paper in 1891, and built it up into Victoria's leading newspaper. In circulation, it soon overtook its rivals "The Herald" and "The Argus", and by 1890 it was selling 100,000 copies a day, making it one of the world's most successful newspapers. However,