Alberto Korda to get what he wanted in his photos. Korda was a photographer for the Cuban newspaper "Revolución" when he produced on March 5, 1960, the iconic image of Che Guevara that became a worldwide symbol of revolution and rebellion. He never received any royalties for the image, because Castro did not recognize the Berne Convention for the Protection of Literary and Artistic Works. In 2000, he sued Smirnoff (Lowe Lintas) over the use of the image in advertisement. Commenting on the illicit use of his photograph, the artist said, "As a supporter of the ideals for which Che Guevara died,
Alexander Korda director also had careers in the film industry, often working with their elder brother. After the death of his father, Korda began writing film reviews to support his family. Korda changed his family name from Kellner to Korda—from the Latin phrase "sursum corda" which means "lift up your hearts". Korda became an important film figure through his film magazines "Pesti Mozi", "Mozihét" and "Világ". This led to invitations to write film screenplays. Korda's first film script was for "Watchhouse in the Carpathians" (1914), which he also helped direct. When the First World War broke out, Korda was excused from military