British literature . The theatrical landscape has been reconfigured, moving from a single national theatre at the end of the twentieth-century to four as a result of the devolution of cultural policy. E. L. James' erotic romance trilogy "Fifty Shades of Grey", "Fifty Shades Darker", and "Fifty Shades Freed", along with the companion novel "", have sold over 100 million copies globally, and set the record in the United Kingdom as the fastest selling paperback of all time. Original literature continues to be promoted by institutions such as the Eisteddfod in Wales and the Welsh Books Council. The Royal Society of Edinburgh
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"