Mead of the Bell Beaker Culture (c. 2800–1800 BCE). The earliest surviving description of mead is in the hymns of the "Rigveda", one of the sacred books of the historical Vedic religion and (later) Hinduism dated around 1700–1100 BC. During the Golden Age of ancient Greece, mead was said to be the preferred drink. Aristotle (384–322 BCE) discussed mead in his "Meteorologica" and elsewhere, while Pliny the Elder (23–79 CE) called mead "militites" in his "Naturalis Historia" and differentiated wine sweetened with honey or "honey-wine" from mead. The Hispanic-Roman naturalist Columella gave a recipe for mead in "De re rustica", about
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient