Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
The Mistress of the World short openers to a feature film, each part of "The Mistress of the World" was shot over six reels, making them feature length. Another difference to the American serials was the lack of a cliffhanger ending. Each episode of "Mistress" was a self-contained story, but the end goal was still out of reach, drawing audiences back to find out how the story resolved rather than how the heroine escaped a dangerous situation. Normal prerelease hype for serials was often manufactured through movie tie-ins, serialization in other media and spot prizes given to audience members. May attempted a different approach for