Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls guest host Sarah Michelle Gellar, impersonating the Spice Girls for two "An Important Message About ..." sketches. In September 1998, the show once again featured cast members, including guest host Cameron Diaz, impersonating the Spice Girls for a sketch titled "A Message from the Spice Girls". Nickelodeon's "All That" had recurring sketches with the fictional boy band "The Spice Boys", featuring cast members Nick Cannon as "Sweaty Spice", Kenan Thompson as "Spice Cube", Danny Tamberelli as "Hairy Spice", Josh Server as "Mumbly Spice", and a skeleton prop as "Dead Spice". Parodies of the Spice Girls have also appeared in major