Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls Virgin Megastore. It sold out its initial print run of 200,000 copies within a day, and was eventually translated into more than 20 languages. In April, "Spice—the Official Video—Vol. 1" was released; it sold 500,000 copies in the UK between April and June to become the best-selling pop video ever. In May, "Spice World" was announced by the Spice Girls at the Cannes Film Festival. The group also performed their first live British show, for the Royalty of Great Britain. At the show, they breached royal protocol when Mel B and then Geri Halliwell planted kisses on Prince Charles' cheeks