Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Campaign for Real Ale predetermined number of miles set by each CAMRA branch, generally around 20, although the North London branch has set it at 30 miles from brewery to pub, even if it comes from a distribution centre further away; in addition, each participating pub must keep at least one LocAle for sale at all times. CAMRA members may join the CAMRA Members' Investment Club which, since 1989, has invested in real ale breweries and pub chains., though all investors must be CAMRA members. Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St