Spider-Man in film positive reviews from critics, while the third film received a more mixed response. In 2010, Sony announced that the franchise would be rebooted. Marc Webb was hired to direct, with Andrew Garfield starring, and "The Amazing Spider-Man" (2012) was released to positive reviews. "The Amazing Spider-Man 2" (2014) saw mixed reviews. In February 2015, Disney, Marvel Studios and Sony announced a deal to share the Spider-Man film rights, leading to a new iteration of Spider-Man being introduced and integrated into the MCU. The deal allows Sony to distribute and have creative control over MCU films where Spider-Man is the main
The Amazing Spider-Man (2012 film) film. The first look at a Hasbro action figure of the film's version of Spider-Man was revealed at the July 2011 Comic-Con. Hasbro made a radio control speed-climbing figure. Minimates made action figures from the film. Other companies releasing action figures for the film include Hot Toys, MediCom and Kaiyodo. OPI Products released a collection of "The Amazing Spider-Man" nail polish. Trading cards were also available. CKE Restaurants, parent company of Carl's Jr. and Hardee's, helped sponsor the film. Chief marketing officer Brad Haley said they would market a new burger as part of the promotion. The burger was dubbed