Masham south-east, lies St. Mary's Church with its large yard. Although Masham is a relatively small town it has two working breweries, Black Sheep Brewery and Theakstons, situated only a few hundred yards from one another. The Black Sheep Brewery sponsors annual folk festivals. Previous performers have included Hugh Cornwell of The Stranglers. The town was also for a long time home to Lightfoot Brewery. this was bought by the Theakston family and closed in the 1920s. The Lightfoot brewery buildings are now used by Black Sheep. The Masham Steam Engine & Fair Organ Rally is held annually, organised by the
Black sheep an outgroup (Marques, Abrams, Páez, & Hogg, 2001). In addition, Eidelman and Biernat showed in 2003 that personal identities are also threatened through deviant ingroup members. They argue that devaluation of deviant members is an individual response of "interpersonal" differentiation. Khan and Lambert suggested in 1998 that cognitive processes such as assimilation and contrast, which may underline the effect, should be examined. Even though there is widely support for the black sheep effect, the opposite pattern has been found, for example, that White participants judge unqualified Black targets more negative than comparable White targets (e.g. Feldman, 1972; Linville & Jones,