Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls merchandise and sponsorship deals Spice Girls merchandise and sponsorship deals The Spice Girls are an English pop girl group that first came to international prominence with the release of their chart-topping debut single "Wannabe" in 1996. In 1997, the band became involved in an unprecedented marketing phenomenon, leading to a prolific number of Spice Girls merchandise and sponsorship deals. With the official Spice Girls branding on hundreds of different products, they became the most merchandised group in music history. The Spice Girls brand reportedly produced over £300 million worldwide through merchandise in 1997. Globally, the group's total grosses were estimated to have been $500–800