Peppa Pig such as sadness, happiness, irritation, bewilderment and confusion. Although the main characters - mostly mammals - are anthropomorphic, other animal characters are not, for example, Tiddles the tortoise, Polly Parrot, and the ducks. In addition, the narrator of the series John Sparkes reinforces the action and humour, saying things like "Oh, dear" when something unfortunate happens (such as George starts crying) or "Look out!" when a character is doing something unsafe (such as Peppa riding her bicycle without looking where she's going). The first series of 52 five-minute episodes started on Channel 5 on 31 May 2004, and had its
Peppa Pig play zone, a muddy puddles water splash park, smaller play areas and themed buildings. Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK merchandise sales in 2010, far exceeding the 2009 figure of £100 million. Additionally, for the first time in the brand's history, NPD figures for the year reveal that Peppa Pig was the number one pre-school property in the total toy market for 2010 – moving up four places from its previous position in 2009. Now in its seventh year, new licensees continue to join the Peppa Pig licensing programme, which currently has 63