Fifty Shades (film series) of the making of the film, she hand-picked Dana Brunetti and Michael De Luca as the producers. On June 19, 2013, Sam Taylor-Johnson was chosen to direct the first film. On February 6, 2015, Taylor-Johnson announced the sequels, prompting she would return to direct the sequels. It was later revealed that Taylor-Johnson would not return. On August 20, 2015, it was revealed by "Deadline Hollywood" that James Foley was the front-runner to direct the sequel and third film "Fifty Shades Freed". Kelly Marcel was chosen as the screenwriter for the first film. On April 22, 2015, it was announced that
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"