Marsala wine "solera" system used to produce Sherry in Jerez, Spain. Woodhouse recognized that the "in perpetuum" process raised the alcohol level and alcoholic taste of this wine while also preserving these characteristics during long distance sea travel. Woodhouse further believed that fortified Marsala would be popular in England. Marsala indeed proved so successful that Woodhouse returned to Sicily and, in 1796, began its mass production and commercialization. In 1806, it was Benjamin Ingham (1784–1861), arriving in Sicily from Leeds, who opened new markets for Marsala in Europe and the Americas. In 1833, the entrepreneur Vincenzo Florio, a Calabrese by birth and
Fortified wine wines, such as Thunderbird and Wild Irish Rose, became popular during the Great Depression for their relatively high alcohol content. The term "wino" was coined during this period to describe impoverished people who drank these wines solely for their inebriating effect. These wines continue to be associated with the homeless, mainly because marketers have been aggressive in targeting low-income communities as ideal consumers of these beverages; organisations in cities such as Los Angeles, San Francisco, Seattle and Portland have urged makers of inexpensive fortified wine, including E & J Gallo Winery, to stop providing such products to liquor stores in