Office of the First Lady of the United States Staff, White House Social Secretary, Press Secretary, White House Chief Floral Designer, and White House Executive Chef. Though the persona, activities, and initiatives of the First Lady have always been significant to the history of the United States, the first First Lady to hire federally funded staff was Edith Roosevelt, who hired Belle Hagner as the first White House Social Secretary on October 2, 1901. Eleanor Roosevelt became the first First Lady to expand the office beyond social and administrative secretaries by hiring Malvina Thompson as her personal secretary and Jackie Kennedy was the first to employ a Press Secretary.
First Lady of the United States about "the First Lady in the Land", referring to Mary Todd Lincoln. The title first gained nationwide recognition in 1877, when newspaper journalist Mary C. Ames referred to Lucy Webb Hayes as "the First Lady of the Land" while reporting on the inauguration of Rutherford B. Hayes. The frequent reporting on Lucy Hayes' activities helped spread use of the title outside Washington. A popular 1911 comedic play about Dolley Madison by playwright Charles Nirdlinger, titled "The First Lady in the Land", popularized the title further. By the 1930s, it was in wide use. Use of the title later spread from