Star Trek: Insurrection gave it a score of six out of ten. The British newspaper "The People" also said it was an extended television episode. "The Independent" said that "Insurrection" "never stops being familiarly jolly and antiquated", and called the entire "Star Trek" film franchise "old-fashioned". "The Washington Post" also called the film old fashioned, but "in the best sense of the word", and said that the film did what the "doctor – make that Dr. 'Bones' McCoy – ordered". British journalist Simon Rose, writing for "The Daily Mirror" was more critical of the film, saying that it failed to break the odd-numbered
Star Trek: The Original Series show. "Star Trek"s first-season ratings would in earlier years likely have caused NBC to cancel the show. The network had pioneered research into viewers' demographic profiles in the early 1960s, however, and, by 1967, it and other networks increasingly considered such data when making decisions; for example, CBS temporarily cancelled "Gunsmoke" that year because it had too many older and too few younger viewers. Although Roddenberry later claimed that NBC was unaware of "Star Trek"s favorable demographics, awareness of "Star Trek"s "quality" audience is what likely caused the network to retain the show after the first and second seasons. NBC