Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls Top Boxscore. In total, the 47-date tour took in more than $70 million and produced $107.2 million in ticket sales and merchandising. Numerous notable Spice Girls references and parodies have been made in popular culture. In February 1997, the "Sugar Lumps", a satirical version of the Spice Girls played by Kathy Burke, Dawn French, Llewella Gideon, Lulu, and Jennifer Saunders, filmed a video for British charity Comic Relief. The video starts with the Sugar Lumps as schoolgirls who really want to become pop stars like the Spice Girls, and ends with them joining the group on stage, while dancing and