Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls filmography first airing on 17 January 1998 was the highest-rated music pay-per-view in seven years. The concert was aired again in the US on Fox Family Channel on 16 August 1998, receiving a 1.8 household rating despite being up against a four-hour Spice Girls MTV special and a different pay-per-view Spice Girls concert airing the same weekend. In September 1998, a television special titled "Spice Girls: Live in Your Living Room" was aired on Sky One. In it, Dani Behr and Georgie Stait presented live coverage of the Spice Girls' concert at Wembley Stadium, including a live fan call-in segment, interview