Sunday Mirror editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, the "Daily Mirror", to a circulation in excess of five million copies. Reflecting strongly prevailing cultural views across the papers across the generations, in 1952, the "Sunday Pictorial" ran a three-part series entitled "Evil Men" promising an "end to the conspiracy of silence" about homosexuality in Britain. "Most people know there are such things – 'pansies' – mincing, effeminate, young men who call themselves queers (...) but simple decent folk regard them as freaks and rarities." The "Sunday Pictorial" compared homosexuality to a "spreading fungus" that
Sunday Mirror the "Sunday Pictorial" to the British public with the idea of striking a balance between socially responsible reporting of great issues of the day and sheer entertainment. Although the newspaper has gone through many refinements in its near 100-year history those original core values are still in place today. Ever since 1915, the paper has continually published the best and most revealing pictures of the famous and the infamous, and reported on major national and international events. The first editor of the "Sunday Pictorial", or the "Sunday Pic" as it was commonly known, was F.R Sanderson. His launch edition led