Bliss (charity) the charity for the Blue Peter appeal twice, raising £2.7 million and helping to raise awareness about underfunding in neonatal intensive care units. In 2000 Bliss ran a campaign to show that neonatal units in the UK were relying on the charity for equipment, rather than the NHS. The story made the front page of the Daily Express and £6.5 million was then announced for neonatal intensive care. From then on, Bliss decided to spend less money on equipment and started funding medical training and research. Bliss champions the right for every baby born premature or sick to receive the
Preterm birth to keep the infant warm on their way to the neonatal intensive care unit (NICU). In developed countries premature infants are usually cared for in an NICU. The physicians who specialize in the care of very sick or premature babies are known as neonatologists. In the NICU, premature babies are kept under radiant warmers or in incubators (also called isolettes), which are bassinets enclosed in plastic with climate control equipment designed to keep them warm and limit their exposure to germs. Modern neonatal intensive care involves sophisticated measurement of temperature, respiration, cardiac function, oxygenation, and brain activity. Treatments may include