Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Hebridean Brewing Company warrior and the rook in the Lewis Men chess set, is a strong pale ale known as a Wee Heavy. In November 2006, the Hebridean Brewery won the 'Camra', the "Campaign for Real Ale's Champion Winter Beer of Scotland 2006" for their "Berserker" pale ale. In June 2007, the Herbidean Brewing Company's "Berserker", was awarded the 'Silver medal' position by SIBA, the Society of Independent Brewers, for competing in the regional beer competition. The "Berserker", competing in the 'Strong Ales' section (5% +), placed second to Traditional Scottish Ales' "Red Mist". At the Aberdeen Grampian and Northern Isles CAMRA beer