Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
Sunday Mirror the "Sunday Pictorial" to the British public with the idea of striking a balance between socially responsible reporting of great issues of the day and sheer entertainment. Although the newspaper has gone through many refinements in its near 100-year history those original core values are still in place today. Ever since 1915, the paper has continually published the best and most revealing pictures of the famous and the infamous, and reported on major national and international events. The first editor of the "Sunday Pictorial", or the "Sunday Pic" as it was commonly known, was F.R Sanderson. His launch edition led