Corn Pops cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by-then industry-standard "part of a complete breakfast" tagline. In early 2009, a live actor dressed up as a Corn Pops puff became the new mascot of Corn Pops. Then, in mid-2009, Kellogg's introduced an alternative mascot named the "Sweet Toothasaur," consisting of the upside down bottom half of an actor's face, with a green felt cap with googly eyes and red paper horns on the actor's chin. Numerous ad campaigns used John Williams' theme from "Jaws". Unlike American Corn Pops, in Canada and in Europe
Ministry of Agriculture, Fisheries and Food (United Kingdom) 2002, at which point its responsibilities had been merged into the Department for Environment, Food and Rural Affairs (Defra). On its renaming as the Ministry of Agriculture, Fisheries and Food in 1955, it was responsible for agriculture, fisheries and food. Until the Food Standards Agency was created, it was responsible for both food production and food safety, which was seen by some to give rise to a conflict of interest. MAFF was widely criticised for its handling of the outbreak of Bovine Spongiform Encephalopathy (more widely known as Mad Cow Disease) and later the outbreak of foot and mouth disease