Sid the Sexist in a fight. He is also in denial: despite the misfortunes that befall him he continues to display a blind faith in his crude attitude towards women and, when rejected, often tries to pass the blame for his failures on to the woman in question or somebody else. His exploits have also unintentionally led to several homosexual encounters. Sid seems under-educated and knows little of the world outside Newcastle. It is even claimed at one point that he is unable to read. It is not clear what his job is, if indeed he has one at all, although he has
Viz (comics) Jocks and The Geordies", a revival of an old strip from "The Dandy", in which the Geordies (clearly representing "Viz") competed with the Jocks (clearly representing Thomson) in a competition to design funny cartoon characters. The Geordies' miserable efforts bore sharp similarity to actual "Viz" characters, such as 'The Boy with Big Pants' which was a reference to Felix and his Amazing Underpants. (Chris Donald's book "Rude Kids: The Inside Story of Viz", notes the good-humoured nature of the latter stages of this episode). Sports clothing manufacturer Kappa insisted that the comic drop the name of one of its characters,