Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls language and came up with nicknames all the time so it came naturally to give them names that would be used by the magazine and its readers; it was never meant to be adopted globally." Shortly after using the nicknames in a magazine feature on the group, Loraine received calls from other British media outlets requesting permission to use them, and before long the nicknames were synonymous with the Spice Girls. Each Spice Girl had a unique, over-the-top style that served as an extension of her public persona, becoming her trademark look. In their one-off reunion at the 2012 Summer