Peppa Pig of December 2015, it had grossed £2,326,328. A second film, branded a "cinema experience" was released on 16 March 2017, and was shown in cinemas on 7 April 2017. It features nine exclusive new episodes, four of which share the same theme, Peppa's holiday in Australia. Between the episodes are segments with a live-action host named Daisy and Peppa and George as 3D puppets, based on the "Peppa Pig Live" stage show. Peppa Pig World, a family theme park located in the New Forest, Hampshire, opened on 9 April 2011 at Paultons Park, Hampshire, UK with seven rides, an indoor
Peppa Pig licensees on board. In addition to episode DVDs, a variety of licensed Peppa Pig products are available, play including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys. Merchandise has also been expanded to include household items such as bathroom products, stationery, bed-linens, food, drink, clothing, and jewellery. Licensees include Holland Publishing in the United Kingdom. Peppa and her family did not wear seat belts in the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would include characters wearing seat belts, and that the relevant scenes in the