The Simpsons (franchise) In 2008, $750 million worth of "The Simpsons" merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called "The Simpsons" "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program "The Tracey Ullman Show", wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended
The Psychology of The Simpsons The Psychology of The Simpsons The Psychology of The Simpsons: D'oh! is a non-fiction book analyzing psychology themes in the television series "The Simpsons". It contains content from several contributors, including psychologists, counselors and school therapists. The book was edited by Alan S. Brown, Ph.D., and Chris Logan, and was published on March 1, 2006 by BenBella Books. It has received praise from reviewers. The book was published on March 1, 2006 by BenBella Books, and is part of their "Psychology of Popular Culture Series," or "Smart Pop" for short. Other books in the series include works which analyze psychology