Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls Spice Girls, the show began previews at the Piccadilly Theatre, London on 27 November 2012 and had its Press Night on 11 December 2012 and features some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever". In 1997, the Spice Girls were involved in a prolific merchandising phenomenon, becoming the most merchandised group in music history with estimated earnings of over £300 million from their merchandising and endorsement deals that year alone. They negotiated lucrative deals with many brands, including Pepsi, Asda, Cadbury and Target, which led to accusations of "selling out"