Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Too Much (Spice Girls song) Too Much (Spice Girls song) "Too Much" is a song by the British pop group Spice Girls. Written by the group members with Paul Wilson and Andy Watkins—the songwriters and production duo known as Absolute—at the same time as the group was filming scenes for their movie "Spice World", it was produced by Wilson and Watkins for the group's second album "Spiceworld", released in November 1997. "Too Much" is a pop ballad with influences of R&B. It features instrumentation from a guitar, brass and string instruments, and is structured using doo-wop records as a template. The music video, directed by