Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
Dictator to power sharing. The term started to get its modern negative meaning with Cornelius Sulla's ascension to the dictatorship following Sulla's second civil war, making himself the first Dictator in Rome in more than a century (during which the office was ostensibly abolished) as well as "de facto" eliminating the time limit and need of senatorial acclamation. He avoided a major constitutional crisis by resigning the office after about one year, dying a few years later. Julius Caesar followed Sulla's example in 49 BC and in February 44 BC was proclaimed "Dictator perpetuo", "Dictator in perpetuity", officially doing away with