Dinner by Heston Blumenthal proving so popular that by November 2011, some 900 were being sold per week and the restaurant was aiming to increase production to be able to supply up to 1200 a week. During the Christmas period, the Meat Fruit is decorated to appear like a plum rather than a mandarin to accord with the holiday season. The ice cream trolley holds a contraption created by Blumenthal and his team, and constructed from Corian by Mike Smith Studio at a cost of £25,000. Powered by a hand crank, it mixes custard and liquid nitrogen to create instant ice cream at the
Crab ice cream his restaurant's food menu, although he admits that it is difficult to convince customers to try it. He also made it once for testing by food scientists in June 2011, and for an ice cream occasion at the Royal Institution in June 2001. Heladería Coromoto, a Mérida-based ice cream shop, which has the biggest variety of ice cream sold in the world, offers "Cream of Crab" as one of its ice cream flavours. In its country of origin, Japan, crab ice cream is marketed in Japanese as "Kani aisu". A Delaware-based ice cream parlor once attempted to make their own