Viz (comics) and Christina Martin. Many "Viz" characters have featured in long-running strips, becoming well-known in their own right, including spin-off cartoons. Characters often have rhyming or humorous taglines, such as Roger Mellie, the Man on the Telly; Nobby's Piles; Johnny Fartpants; Buster Gonad; Sid the Sexist; Sweary Mary or Finbarr Saunders and his Double Entendres. Others are based on stereotypes of British culture, mostly via working class characters, such as Biffa Bacon, Cockney Wanker and The Fat Slags. In addition to this, the comic also contains plenty of 'in jokes' referring to people and places in and around Newcastle upon Tyne.
Sid the Slug Sid the Slug Sid the Slug is an advertising character employed by the Food Standards Agency (FSA) in the United Kingdom as the face of the "Salt - Watch it" campaign to warn the public of the risks of excessive salt consumption. The multimedia campaign, including advertising hoardings, television commercials and Internet coverage, was based on the premise that salt kills slugs, and can harm humans too. The campaign infuriated the Salt Manufacturers' Association (SMA), who complained to the Advertising Standards Authority - their complaint being that the information presented was misleading. The Advertising Standards Authority did not uphold the