Fifty Shades of Grey (film) James' husband, Niall Leonard, was enlisted to write the script for the film's sequel. In the same month, at the 2015 Universal CinemaCon in Las Vegas, Universal announced the release dates of the sequels, with "Fifty Shades Darker" being released on February 10, 2017, and "Fifty Shades Freed" was released on February 9, 2018. However, the sequels did not see Sam Taylor-Johnson returning as director. On August 20, 2015, the U.S. "House of Cards" director James Foley was a frontrunner to direct the sequel. In November 2015, Universal Studios announced that both films will be shot back-to-back. A spoof version
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"