The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
Stars on Sunday (newspaper) female under-45 readership, with a Joint National Readership Research report indicating that 53% of Irish women read a daily newspaper, but 66% read a Sunday newspaper."Ireland on Sunday" (now the "Irish Mail on Sunday") was named as having the most potential for loss of readership when "Stars on Sunday" was announced. The "Star" newspaper accused "Stars on Sunday" of using a title similar to its own but on seeking legal advice was told that there was no reason to pursue legal action. "Stars on Sunday" branded itself as Ireland's first all-colour newspaper. The first issue had a print run of