The Producers (1967 film) Glazier budgeted the film at $1 million, and sought financiers. Half the money came from philanthropist Louis Wolfson, who liked the idea of laughing at a dictator, and the remainder, along with the distribution, was arranged by Joseph E. Levine of Embassy Pictures. Levine's only condition was to change the title, as he felt many distributors would not carry a picture named "Springtime for Hitler." Brooks renamed it "The Producers," considering it ironic as "these guys are anything but producers." As Brooks "couldn't think of anybody to direct it," eventually he decided to take the task for himself, even though
In the Name of the Law (1922 film) was generally well-received by the public. The film producers, however, had a grander scheme to generate even more revenue. They implemented a promotional strategy which teamed city police departments with local theater owners in order to mutually promote the film. In many cases, even the local merchants jumped on the promotional bandwagon. The film was titled "In the Name of the Law". It starred Ralph Lewis and a "superb cast." It depicted law enforcement in a new light. Police were no longer shown as bumbling stumblebums featured in the trendy comedic short subject films of the early part of the