Sunday Mirror Sunday Mirror The Sunday Mirror is the Sunday sister paper of the "Daily Mirror". It began life in 1915 as the Sunday Pictorial and was renamed the "Sunday Mirror" in 1963. In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year. Competing closely with other papers, in July 2011, on the second weekend after the closure of the "News of the World", more than 2,000,000 copies sold, the highest level since January 2000. The paper launched as the "Sunday Pictorial" on 14 March 1915. Lord Rothermere – who owned the paper – introduced
Sunday Life (newspaper) issued to clarify the position. This statement became known as "the Drumnagreagh Declaration". This statement was issued on 29 April 1988. Ed Curran and Roy Lilley, the "Belfast Telegraph"s editor, were asked to draft a press release. During a coffee break as the new paper was being planned at the Drumnagreagh Hotel in Co Antrim, they sat at an old typewriter in the hotel's office to hammer out what became known as "the Drumnagreagh Declaration": At the CIPR NI Media Awards in June 2016 the paper was awarded the Newspaper of the Year title, an award it has held in