Peppa Pig of December 2015, it had grossed £2,326,328. A second film, branded a "cinema experience" was released on 16 March 2017, and was shown in cinemas on 7 April 2017. It features nine exclusive new episodes, four of which share the same theme, Peppa's holiday in Australia. Between the episodes are segments with a live-action host named Daisy and Peppa and George as 3D puppets, based on the "Peppa Pig Live" stage show. Peppa Pig World, a family theme park located in the New Forest, Hampshire, opened on 9 April 2011 at Paultons Park, Hampshire, UK with seven rides, an indoor
Peppa Pig play zone, a muddy puddles water splash park, smaller play areas and themed buildings. Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK merchandise sales in 2010, far exceeding the 2009 figure of £100 million. Additionally, for the first time in the brand's history, NPD figures for the year reveal that Peppa Pig was the number one pre-school property in the total toy market for 2010 – moving up four places from its previous position in 2009. Now in its seventh year, new licensees continue to join the Peppa Pig licensing programme, which currently has 63