Bliss (charity) the charity for the Blue Peter appeal twice, raising £2.7 million and helping to raise awareness about underfunding in neonatal intensive care units. In 2000 Bliss ran a campaign to show that neonatal units in the UK were relying on the charity for equipment, rather than the NHS. The story made the front page of the Daily Express and £6.5 million was then announced for neonatal intensive care. From then on, Bliss decided to spend less money on equipment and started funding medical training and research. Bliss champions the right for every baby born premature or sick to receive the
Neonatal intensive care unit over 18% of newborn babies in Britain were being admitted to NICUs. Some hospitals admitted all babies delivered by Caesarian section or under 2500 g in weight. The fact that these babies missed early close contact with their mothers was a growing concern. The 1980s saw questions being raised about the human and economic costs of too much technology, and admission policies gradually became more conservative. NICUs now concentrate on treating very small, premature, or congenitally ill babies. Some of these babies are from higher-order multiple births, but most are still single babies born too early. Premature labour, and how