Corn Pops cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by-then industry-standard "part of a complete breakfast" tagline. In early 2009, a live actor dressed up as a Corn Pops puff became the new mascot of Corn Pops. Then, in mid-2009, Kellogg's introduced an alternative mascot named the "Sweet Toothasaur," consisting of the upside down bottom half of an actor's face, with a green felt cap with googly eyes and red paper horns on the actor's chin. Numerous ad campaigns used John Williams' theme from "Jaws". Unlike American Corn Pops, in Canada and in Europe
Ministry of Agriculture, Fisheries and Food (United Kingdom) encourage food production. A Food Production Department was established by the Board of Agriculture in 1917 to organise and distribute agricultural inputs, such as labour, feed, fertiliser and machinery, and increase output of crops. Provision of labour provided considerable difficulty as many men working on farms had enlisted but co-operation between the War Office and the Board enabled men to be released to help with spring cultivation and harvest. Also in 1917, the Women's Land Army was created to provide substitutes for men called up to the forces. The Corn Production Act 1917 guaranteed minimum prices for wheat and oats,