Viz (comics) and Christina Martin. Many "Viz" characters have featured in long-running strips, becoming well-known in their own right, including spin-off cartoons. Characters often have rhyming or humorous taglines, such as Roger Mellie, the Man on the Telly; Nobby's Piles; Johnny Fartpants; Buster Gonad; Sid the Sexist; Sweary Mary or Finbarr Saunders and his Double Entendres. Others are based on stereotypes of British culture, mostly via working class characters, such as Biffa Bacon, Cockney Wanker and The Fat Slags. In addition to this, the comic also contains plenty of 'in jokes' referring to people and places in and around Newcastle upon Tyne.
Sid the Slug SMA complaint in its adjudication. The ASA had to deal with another complaint from a member of the public, that the use of the name "Sid" was offensive; this was also rejected, with the ASA instead arguing that most people would find it "humorous". A member of the public complained to the FSA that the Welsh subtitles in the ‘Sid the Slug’ TV advertisements meant the FSA was not treating English and Welsh equally, as is required by the FSA Welsh Language Scheme. The FSA replied that the animation could not have been dubbed into Welsh successfully, hence the subtitles.