Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Campaign for Real Ale the Pub Design Awards, which are held in association with English Heritage and the Victorian Society. These comprise several categories, including new build, refurbished and converted pubs. The best known CAMRA award is the Champion Beer of Britain, which is selected at the Great British Beer Festival, other awards include the Champion Beer of Scotland and the Champion Beer of Wales. CAMRA developed the National Beer Scoring Scheme (NBSS) as an easy to use scheme for judging beer quality in pubs, to assist CAMRA branches in selecting pubs for the "Good Beer Guide". The person filling in the form records