Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Draught beer take hold in the U.K. until the late 1950s, it did become the favored method in the rest of Europe, where it is known by such terms as "en pression". The carbonation method of serving beer subsequently spread to the rest of the world; by the early 1970s the term "draught beer" almost exclusively referred to beer served under pressure as opposed to the traditional cask or barrel beer. In Britain, the Campaign for Real Ale (CAMRA) was founded in 1971 to protect traditional - unpressurised beer and brewing methods. The group devised the term "real ale" to differentiate between