Rock music roll. Commentators have traditionally perceived a decline of rock and roll in the late 1950s and early 1960s. By 1959, the death of Buddy Holly, The Big Bopper and Ritchie Valens in a plane crash, the departure of Elvis for the army, the retirement of Little Richard to become a preacher, prosecutions of Jerry Lee Lewis and Chuck Berry and the breaking of the payola scandal (which implicated major figures, including Alan Freed, in bribery and corruption in promoting individual acts or songs), gave a sense that the rock and roll era established at that point had come to an
The Big Bopper "Running Bear", but the recording was not released until August 1959, six months after his death. The song became a #1 hit for three weeks in January 1960. The man who launched Richardson as a recording artist was Harold "Pappy" Daily from Houston. Daily was promotion director for Mercury and Starday Records and signed Richardson to Mercury. Richardson's first single, "Beggar to a King", had a country flavor, but failed to gain any chart action. He soon cut "Chantilly Lace" as "The Big Bopper" for Pappy Daily's D label. Mercury bought the recording and released it at the end of