Bliss (charity) in neonatal care by campaigning for change within government and the NHS. In February 2014 Bliss launched a campaign urging for more financial help for families with babies in hospital, called 'It's not a game: the very real costs of having a premature or sick baby'. Bliss released the "Bliss Baby Report" for England in 2015, shortly followed by "Bliss Baby Report: time for change" for Wales in 2016, and the "Bliss Scotland Baby Report" in January 2017. They found that neonatal services in both England and Scotland are lacking enough nurses and doctors to meet standards for high-quality care.
Kangaroo care at birth or within hours, days, or weeks after birth. Kangaroo care is different from the practice of babywearing. In kangaroo care, the adult and the baby are skin-to-skin and chest-to-chest, securing the position of the baby with a stretchy wrap, and it is practiced to provide developmental care to premature babies for 6 months and full-term newborns for 3 months. In babywearing the adult and the child are fully clothed, the child may be in the front or back of the adult, can be done with many different types of carriers and slings, and is commonly practiced with infants