Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Holler (Spice Girls song) Holler (Spice Girls song) "Holler" is a song by English girl group the Spice Girls, released as one of the two songs picked as the lead single from their third studio album, "Forever" (2000). The song was written by the Spice Girls, Rodney Jerkins, LaShawn Daniels and Fred Jerkins III, with Jerkins also producing it. The single was released as a double A-side single along with "Let Love Lead the Way" internationally, on 23 October 2000, except within the United States and Canada. "Holler" is considered a more mature R&B song with lyrics talking about sexual pleasure. Critics gave "Holler"