Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls Single for "Wannabe". The group performed "Who Do You Think You Are" to open the 1997 Brit Awards, with Geri Halliwell wearing a Union Jack mini-dress that became one of pop history's most famed outfits. In March 1997, a double A-side of "Mama"/"Who Do You Think You Are" was released in Europe, the last from "Spice", which once again saw them at number one, making the Spice Girls the first group in history since the Jackson 5 to have four consecutive number one hits. "Girl Power!", The Spice Girls' first book and manifesto was launched later that month at the