Mead ingredients of alcoholic beverages led to commercial mead becoming a more obscure beverage until recently. Some monasteries kept up the old traditions of mead-making as a by-product of beekeeping, especially in areas where grapes could not be grown. The English "mead" – "fermented honey drink" – derives from the Old English "meodu" or "medu", and Proto-Germanic, *"meduz" (source also of Old Norse mjöðr, Danish mjød, Old Frisian and Middle Dutch mede, Old High German metu, German Met "mead"). "Madh", and the related terms "mad" (मद, مد) and "madira" (मदिरा, مدِرا), also mean alcohol. These words are all derived from the
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the