Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Black Sheep Brewery many real ale enthusiasts, steadily rising dividends. However its has since been forced to retrench, and has paid no dividend for several years. It is one of the largest shareholdings of the CAMRA Members' Investment Club. The brewery re-launched their "Emmerdale Ale" as a lower-alcohol beer (formerly 5%) on 27 January 2006 at The Crown in Manfield for the Campaign for Real Ale (CAMRA). The launch party saw Chris Chittell (Eric Pollard from the "Emmerdale" TV series) pull the first pint of the new brew. Emmerdale Ale is no longer brewed. The night also marked the rebranding of Black Sheep's