Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Mama (Spice Girls song) screens to sing with the Spice Girls. During some of the shows, the group brought their children onstage. These are the formats and track listings of major single releases of "Mama": Published by Windswept Pacific Music Ltd/PolyGram Music Publishing Ltd. Mama (Spice Girls song) "Mama" is a song by the British girl group the Spice Girls. It was written by the Spice Girls, Matt Rowe and Richard Stannard, and produced by Rowe and Stannard for the group's debut album "Spice", released in November 1996. "Mama" is a pop ballad that features instrumentation from keyboards, a rhythm guitar, a cello, and