Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls discography sold 23 million copies worldwide and was certified ten times platinum by the British Phonographic Industry (BPI) in the UK. The fourth Spice Girls single, the double A-side "Mama"/"Who Do You Think You Are", also went to number one in the UK. In November 1997 the group released their second album, "Spiceworld", which has been certified five times platinum by the BPI. The album produced three number-one singles in the UK, "Spice Up Your Life", "Too Much" and "Viva Forever", with "Stop" peaking at number two, ending the group's run of consecutive number-one singles in the UK. In May 1998