The Simpsons (franchise) In 2008, $750 million worth of "The Simpsons" merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called "The Simpsons" "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program "The Tracey Ullman Show", wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended
The Simpsons Movie who rides into the sun rise with Marge and Maggie, whereupon the townspeople restore Springfield to normal. As a symbol of their gratitude, the townspeople help the Simpsons rebuild their house. The production staff had considered a film adaptation of "The Simpsons" since early in the series. The show's creator, Matt Groening, felt a feature-length film would allow them to increase the show's scale and animate sequences too complex for a TV series. He intended the film to be made after the show ended, "but that [...] was undone by good ratings". There were attempts to adapt the fourth season