Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls with mixed reactions in the music industry. Nevertheless, it opened up a whole new concert revenue stream, with music industry pundits predicting more acts would follow the Spice Girls' lead. In his analysis of the group's influence on 21st century popular culture two decades after their debut, John Mckie of the "BBC" noted that while other stars had used brand endorsements in the past, "the Spice brand was the first to propel the success of the band". "The Guardian"'s Sylvia Patterson also wrote of what she called the Spice Girls' true legacy: "[T]hey were the original pioneers of the band