Fifty Shades Darker (film) would be "more of a thriller." In July 2015, it was confirmed that singer Rita Ora would reprise her role, Mia Grey, in the sequel. On August 20, 2015, it was revealed by "Deadline" that James Foley was the front-runner to direct the sequel and third film "Fifty Shades Freed", while the studio was also eyeing other directors, including Rebecca Thomas, Mark Pellington, and Tanya Wexler, and talks with Foley had not yet begun. On November 12, 2015, TheWrap confirmed that Foley would direct both sequels, which would be shot back-to-back in 2016, with Michael De Luca and Brunetti returning
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"