Guerrillero Heroico Guerrillero Heroico Guerrillero Heroico () is an iconic photograph of Marxist revolutionary Che Guevara taken by Alberto Korda. It was captured on March 5, 1960, in Havana, Cuba, at a memorial service for victims of the "La Coubre" explosion. By the end of the 1960s, the image, in conjunction with Guevara's subsequent actions and eventual execution, helped solidify the charismatic and controversial leader as a cultural icon. Korda has said that at the moment he shot the picture, he was drawn to Guevara's facial expression, which showed "absolute implacability" as well as anger and pain. Years later, Korda would say
Luis Korda changed the name of the company to "Studios Korda". The members of the "Korda Studios" community distinguished themselves through the variety of the commissions and reporting taken on by the individual artists, a fact demonstrated by the neutral but ever-changing studio stamp which appears on the back of each of the prints. Luis was a distinguished photographer, and above all was very technically gifted. However, he was not a gifted businessman, and thus he showed no particular drive to gain commissions. It can be assumed that the majority of the output of the studio came from his partner, Alberto. Alberto