Bliss (charity) Bliss (charity) Bliss is the leading UK charity for babies born premature or sick. It supports families with a baby in neonatal care, works with health professionals to provide training and improve care for babies, campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey. Bliss was founded in 1979 when a letter was sent to the Daily Telegraph in response to
Pain in babies strategy and this is assumed to also be true of babies. While the pain of a procedure may or may not be affected, the fear is visibly reduced. This works to ameliorate the negative effects of fear in health care situations. It is, therefore, considered good practice to involve parents or care-givers directly, having them present and in contact with the baby whenever possible before a minor painful procedure, such as the drawing of blood, or prior to giving a local anaesthetic injection. Breastfeeding, the use of a pacifier and the administration of sugar orally has been proven to reduce