Arnoldo Mondadori Editore around the world, of which around 300,000 in Italy, with the aim of supporting the process of growth in digital for books. In 2012 Mondadori publishes Fifty Shades of Grey, the first volume of the erotic trilogy by debut London author E L James, rapidly followed by the two other titles, Fifty Shades Darker and Fifty Shades Freed. The trilogy sees in Italy the same kind of unprecedented success it gained in the English-language world: with more than 3.3 million copies sold in Italy and 130,000 downloads of the electronic version, the three volumes reach first, third and fourth position
Fifty Shades (novel series) the tradition and success of the romance category which is driven by tales of virgins, damaged men and submission/dominance themes. Instead, she wrote, the books are notable not for transgressive sex but for how women are using technology to subvert gendered shame by exploring explicit sexual content privately using e-readers. Instead of submission fantasies representing a post-feminist discomfort with power and free will, women's open consumption, sharing and discussion of sexual content is a feminist success. At the beginning of the media hype, Dr. Drew and sexologist Logan Levkoff discussed the book on "The Today Show", about whether "Fifty Shades"