Mead in Poland which the 12th-century chronicler Gallus Anonymus described as "flowing with honey". This abundance of honey and a climate ill-suited for grape growing meant that mead was long more popular than wine. In 996, the Sephardi Jewish traveller Ibrahim ibn Yaqub wrote that "besides food, meat and land for ploughing, the country of Mieszko I abounds in mead, which is what the Slavic wines and intoxicating drinks are called". In the 15th century, the Venetian diplomat Ambrogio Contarini observed that "having no wine, [the Poles] make a certain drink out of honey, which intoxicates people much more than wine." The 16th-century
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the