Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
The Mistress of the World "The Mistress of the World", which at first appeared to be meager in comparison. He instead released a steady stream of information regarding the production of the film, which included stories around the film's stars, the set design and the process of making the film. This in turn led to massive audience anticipation, making "The Mistress of the World" one of the first "Monumentalfilm", and this promotional technique was embraced by other productions that followed. May continued to feed the entertainment journals with facts from the film in the run up to its release, in an attempt to promote the