Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls "Who Needs Josh When You Have a Girl Group?" of the musical comedy-drama series "Crazy Ex-Girlfriend" featured cast members Rachel Bloom, Gabrielle Ruiz, and Vella Lovell performing an original song titled "Friendtopia", a parody of the Spice Girls’ songs and "girl power" philosophy. Rapper Aminé's 2017 single "Spice Girl" is a reference to the group, and the song's music video includes an appearance by Mel B. In the late 1990s, Spice Girls parodies appeared in various American sketch comedy shows including "Saturday Night Live" (SNL), "Mad TV" and "All That". A January 1998 episode of SNL featured cast members, including