History of the Big Bang theory scales, has no preferred directions or preferred places. Hubble's idea allowed for two opposing hypotheses to be suggested. One was Lemaître's Big Bang, advocated and developed by George Gamow. The other model was Fred Hoyle's Steady State theory, in which new matter would be created as the galaxies moved away from each other. In this model, the universe is roughly the same at any point in time. It was actually Hoyle who coined the name of Lemaître's theory, referring to it as "this 'big bang' idea" during a radio broadcast on 28 March 1949, on the BBC Third Programme. It
History of the Big Bang theory is popularly reported that Hoyle, who favored an alternative "steady state" cosmological model, intended this to be pejorative, but Hoyle explicitly denied this and said it was just a striking image meant to highlight the difference between the two models. Hoyle repeated the term in further broadcasts in early 1950, as part of a series of five lectures entitled "The Nature of The Universe". The text of each lecture was published in "The Listener" a week after the broadcast, the first time that the term "big bang" appeared in print. As evidence in favour of the Big Bang model mounted,