Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls Spice Girls have had episodes dedicated to them in several music biography series, including VH1's "Behind the Music", "E! True Hollywood Story", and MTV's "BioRhythm". The Spice Girls have appeared and performed in numerous television shows and events. Notable appearances include "Saturday Night Live (SNL)", "The Oprah Winfrey Show", two "Royal Variety Performances", and the 2012 Summer Olympics closing ceremony. The group has also starred in television commercials for brands including Pepsi, Polaroid, Walkers Crisps, Impulse and Tesco. A jukebox musical written by Jennifer Saunders, produced by Judy Craymer and directed by Paul Garrington. Based on the songs of the