Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Paul Korda Immediate artists, wasn't paid, and, being a minor, repudiated his contract after the managing director took Korda's new 12-string guitar and gave it to another songwriter. That same year Korda formed his first professional band and gave his opening night at the 7 1⁄2 Club in London to Jimi Hendrix so that Hendrix could showcase to the English music business. Hendrix expressed his gratitude for the chance and referred to the Afro-wearing Korda as his "soul brother". After suffering the shock of his mother's accidental death, he was offered a production job by EMI Records and produced Jon Anderson's first