Mead ingredients of alcoholic beverages led to commercial mead becoming a more obscure beverage until recently. Some monasteries kept up the old traditions of mead-making as a by-product of beekeeping, especially in areas where grapes could not be grown. The English "mead" – "fermented honey drink" – derives from the Old English "meodu" or "medu", and Proto-Germanic, *"meduz" (source also of Old Norse mjöðr, Danish mjød, Old Frisian and Middle Dutch mede, Old High German metu, German Met "mead"). "Madh", and the related terms "mad" (मद, مد) and "madira" (मदिरा, مدِرا), also mean alcohol. These words are all derived from the
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient