Campaign for Real Ale recent times CAMRA has obtained benefits for its members from some commercial organisations and increasingly some licensed premises offer members price reductions on real ale (and sometimes cider and perry). CAMRA is organised on a federal basis, with numerous independent local branches, each covering a particular geographical area of the UK, that contribute to the central body of the organisation based in St Albans. It is governed by a voluntary unpaid national executive, elected by the membership. The local branches are grouped into 16 regions across the UK, such as the West Midlands or Wessex. CAMRA publishes the "Good Beer
Micropub KIS, KIS – Keep It Small, Keep It Simple. It became easier to set up a small independent public house following the passing of the 2003 Licensing Act, which became effective in 2005. The original micropub, The Butchers Arms in Herne, Kent, was opened in 2005 by Martyn Hillier after spending several years as an off-licence. In 2009, Hillier gave a presentation to the AGM of Campaign for Real Ale (CAMRA), in Eastbourne, showing the simplicity of the micropub model and encouraging other people to follow. It proved to be a catalyst with the Rat Race Ale House in Hartlepool