Sid the Sexist in a fight. He is also in denial: despite the misfortunes that befall him he continues to display a blind faith in his crude attitude towards women and, when rejected, often tries to pass the blame for his failures on to the woman in question or somebody else. His exploits have also unintentionally led to several homosexual encounters. Sid seems under-educated and knows little of the world outside Newcastle. It is even claimed at one point that he is unable to read. It is not clear what his job is, if indeed he has one at all, although he has
Viz (comics) "Viz". Sales exceeded a million by the end of 1989, making "Viz" for a time one of the biggest-selling magazines in the country. Inevitably, a number of imitations of "Viz" were launched, but these never matched the original in popularity, and rarely in quality. Sales steadily declined from the mid-1990s to around 200,000 in 2001, by which time Chris Donald had resigned as editor and passed control to an "editorial cabinet" comprising his brother Simon, Dury, Thorp and new recruits Davey Jones and Alex Collier. In June 2001, the comic was acquired as part of a £6.4 million deal by