Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Luis Korda Studios", Luis Korda worked for the satirical weekly magazine "Palante" and for the weekly magazine "Bohemia". He died in Havana. Luis Korda Luis Antonio Peirce Byers, known as Korda (January 17, 1912 – December 19, 1985), was a Cuban photographer. The son of a North American miner and a Jamaican mother, Luis Antonio Peirce Byres was born in Manzanillo, Cuba. In 1956 he founded the Havana photography studio Korda Studios with Alberto Díaz Gutiérrez. The name of the company came from the famous Hungarian-British film directors Alexander and Zoltan Korda, and both photographers came to be known by the name: