Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Stop (Spice Girls song) games with young girls. The song received mostly positive reviews for its Motown influences and production. The Spice Girls performed "Stop" in a number of live appearances in Europe and North America including their three tours. Released as the album's third single in March 1998, it peaked at number two on the UK Singles Chart behind "It's Like That" by Run-D.M.C. vs Jason Nevins, ending the Spice Girls' streak of consecutive number-one singles in the chart at six. It was moderately successful internationally, peaking inside the top twenty on the majority of the charts that it entered. In the United