Mead Gods"; it is referred to as the drink of the gods. In "The Inheritance Cycle" series by Christopher Paolini, the protagonist, Eragon, often drinks mead at feasts. It is also referenced in "The Kingkiller Chronicle" novel series by Patrick Rothfuss. The protagonist Kvothe is known to drink metheglin. The non-existent "Greysdale Mead" is also drunk, although it is merely water. The drink of mead is mentioned many times in Michael Crichton's "Eaters of the Dead" published 1976. Mead Mead (, from Old English "medu") is an alcoholic beverage created by fermenting honey with water, sometimes with various fruits, spices, grains,
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient