Sunday Mirror editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, the "Daily Mirror", to a circulation in excess of five million copies. Reflecting strongly prevailing cultural views across the papers across the generations, in 1952, the "Sunday Pictorial" ran a three-part series entitled "Evil Men" promising an "end to the conspiracy of silence" about homosexuality in Britain. "Most people know there are such things – 'pansies' – mincing, effeminate, young men who call themselves queers (...) but simple decent folk regard them as freaks and rarities." The "Sunday Pictorial" compared homosexuality to a "spreading fungus" that
The Sun News-Pictorial world, outselling its rivals three to one. One very substantial reason for its high level of daily sales was that "The Sun News-Pictorial" offered a free life-insurance policy to each of those who subscribed for regular daily home delivery of the newspaper (i.e., rather than those who bought it spasmodically from street vendors or newsagents), and the insurance policy (valued at somewhere near 12 months average wages) was current for the duration of that household's subscription. On 8 October 1990, "The Sun News-Pictorial" was merged with its longer running sister paper, "The Herald", an evening paper which had a 150-year