Campaign for Real Ale recent times CAMRA has obtained benefits for its members from some commercial organisations and increasingly some licensed premises offer members price reductions on real ale (and sometimes cider and perry). CAMRA is organised on a federal basis, with numerous independent local branches, each covering a particular geographical area of the UK, that contribute to the central body of the organisation based in St Albans. It is governed by a voluntary unpaid national executive, elected by the membership. The local branches are grouped into 16 regions across the UK, such as the West Midlands or Wessex. CAMRA publishes the "Good Beer
Dove Campaign for Real Beauty the 2006 "Little Girls" global campaign, which featured regional versions of the same advertisement in both print and screen, for which Unilever purchased a 30-second spot in the commercial break during Super Bowl XL at an estimated cost of US$2.5M. In 2006, Ogilvy & Mather were seeking to extend the campaign further, by creating one or more viral videos to host on the Campaign for Real Beauty website. The first of these, "Daughters," was an interview-style piece intended to show how mothers and daughters related to issues surrounding the modern perception of beauty and the beauty industry. The film, "Daughters",