Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls parody of the Spice Girls, along with other British music icons consisting of The Beatles, Elton John, Freddie Mercury, and The Rolling Stones, were used in the Eurostar national advertising campaign in France. The campaign won the award for Best Outdoor Campaign at the French advertising CDA awards. In September 2016, an Apple Music advert premiered during the 68th Primetime Emmy Awards that featured comedian James Corden dressed up as various music icons including all five of the Spice Girls. Other notable groups of people have been labelled as some variation of a play-on-words on the Spice Girls' name as