Mediterranean cuisine as "conditioned naturally by variations in climate and soil and the relative industry or indolence of the inhabitants." David identifies "the ever recurring elements" in the food of this extensive region as olive oil, saffron, garlic, "pungent" local wines, as well as the "aromatic perfume" of herbs, especially rosemary, wild marjoram, and basil, and the bright colours of fresh foods in the markets, "pimentos, aubergines, tomatoes, olives, melons, figs" and "shiny fish, silver, vermilion, or tiger-striped". She includes cheeses of "sheep's or goat's milk", "figs from Smyrna on long strings" and "sheets of apricot paste which is dissolved in water
Herb (company) cookbook was over 200-pages long and was created to “elevate the art and science of cooking with cannabis”. The success of this book, led the company to rebrand to Herb. Later in 2015, Matt Gray acquired the company now known as Herb and continued improving the brand. In August 2017, Herb announced $4.1 million seed funding raised from multiple venture capital firms including Lerer Hippeau Ventures, Slow Ventures, Bullpen Capital, Joe Montana's Liquid 2 Ventures and Shopify CEO and COO Tobi Lutke and Harley Finkelstein. In January 2018, Herb launched a new design of its site. In 2017, Herb expanded