Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Paul Korda Gassama. In the mid-1980s, Korda recorded an unreleased album with producer Dave Jerdan. He also received first prize at the Japan Expo for his space song "Living in the Sky", subsequently recorded with fusion guitar virtuoso Allan Holdsworth. Korda went on to sing background vocals on Holdsworth's 1985 album "Road Games", and co-wrote and sang "In the Mystery" for Holdsworth's follow-up indie album "Metal Fatigue". Written and recorded in 24 hours, it was released and being played on KROQ-FM three weeks later. In 1988 Korda returned to London, where he opened a club in Highgate Village. Korda booked his friend,