Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
Dictator perpetuo Dictator perpetuo Dictator perpetuo (English: "dictator in perpetuity"), also called dictator in perpetuum, was the office held by Julius Caesar from 26 January or 15 February of the year 44 BCE until his death on 15 March. By abandoning the time restrictions usually applied in the case of the Roman "dictatura", it elevated Caesar's dictatorship into the monarchical sphere. Julius Caesar held the dictator position for only eleven days in 49 BCE (holding elections either as "dictator Comit. habend." or as "dictator rei gerundae causa") and again for the year 48/47 BCE. In 46 BCE, he was elected dictator for