Shaun the Sheep at all, even from the human characters; simple grunts, bleats, pointing, sighs, mutterings, words, and similar wordless inflections are all used to indicate each character's moods and motives. There are also no readable words in any episode, although "Bitzer" can be seen on a dog bowl, and—in series four--"Mossy Bottom Farm" on a gate, in the original English-language title sequence. All other signage, such as on a pizza box or a bus stop, is replaced by an illegible scrawl and a picture. Shaun the Sheep's first appearance was in "Wallace & Gromit"s third short feature, the Academy Award-winning "A Close
Shaun the Sheep Shaun and other characters from the franchise would be used in a merchandising programme to promote the 2015 Rugby World Cup to children. In 2015, Shaun the Sheep appeared as the face of the "Holidays at Home are Great" directive. In the advert, seeing the Farmer going away, Shaun and the flock decide to have their own holiday around the UK before the Farmer got back. In 2015, Shaun the Sheep starred in two public charity arts trails to raise money for sick children in hospitals across the UK. Organised by Wallace & Gromit's Children's Foundation in collaboration with Aardman,