Bliss (charity) Bliss (charity) Bliss is the leading UK charity for babies born premature or sick. It supports families with a baby in neonatal care, works with health professionals to provide training and improve care for babies, campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey. Bliss was founded in 1979 when a letter was sent to the Daily Telegraph in response to
Neonatal intensive care unit over 18% of newborn babies in Britain were being admitted to NICUs. Some hospitals admitted all babies delivered by Caesarian section or under 2500 g in weight. The fact that these babies missed early close contact with their mothers was a growing concern. The 1980s saw questions being raised about the human and economic costs of too much technology, and admission policies gradually became more conservative. NICUs now concentrate on treating very small, premature, or congenitally ill babies. Some of these babies are from higher-order multiple births, but most are still single babies born too early. Premature labour, and how