Corn Pops cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by-then industry-standard "part of a complete breakfast" tagline. In early 2009, a live actor dressed up as a Corn Pops puff became the new mascot of Corn Pops. Then, in mid-2009, Kellogg's introduced an alternative mascot named the "Sweet Toothasaur," consisting of the upside down bottom half of an actor's face, with a green felt cap with googly eyes and red paper horns on the actor's chin. Numerous ad campaigns used John Williams' theme from "Jaws". Unlike American Corn Pops, in Canada and in Europe
Under Secretary of Agriculture for Food, Nutrition, and Consumer Services Center for Nutrition Policy and Promotion. The current Under Secretary is Kevin Concannon. Under Secretary of Agriculture for Food, Nutrition, and Consumer Services The Under Secretary for Food, Nutrition, and Consumer Services is a position created within the United States Department of Agriculture in 1993, and is responsible for administrating the department's fifteen nutrition and food security programs and for promoting the dietary guidelines. The food assistance programs have a combined budget of $170.5 billion and include the Food Stamp Program, the Special Supplemental Nutrition Program for Women, Infants and Children, the National School Lunch and School Breakfast Programs, and