Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls merchandise and sponsorship deals also recruited the Spice Girls to front a two-part Christmas television ad campaign in 2007, in a deal that reportedly earned each girl £1 million. The volume and nature of the product tie-ins and commercial sponsorships at the height of the Spice Girls phenomenon began to tarnish the band's image. During the summer of 1997, the group was criticised for "selling out" to worldwide brands, being accused of overexposure and signing too many sponsorship contracts with large corporate businesses. According to "Rolling Stone"s David Sinclair, "So great was the daily bombardment of Spice images and Spice product that it quickly