Alberto Korda to get what he wanted in his photos. Korda was a photographer for the Cuban newspaper "Revolución" when he produced on March 5, 1960, the iconic image of Che Guevara that became a worldwide symbol of revolution and rebellion. He never received any royalties for the image, because Castro did not recognize the Berne Convention for the Protection of Literary and Artistic Works. In 2000, he sued Smirnoff (Lowe Lintas) over the use of the image in advertisement. Commenting on the illicit use of his photograph, the artist said, "As a supporter of the ideals for which Che Guevara died,
Paul Korda place at Harrow Technical College, near London, to study photography at age fifteen. He was accepted at the college, based not on his academic results, but on the quality of his photographs. While studying photography, Korda ran Harrow Technical College's Folk Club, and was spotted by the manager of Bluesology, a band formed by Elton John and Rod Stewart. The manager soon took Korda to meet Beatles publisher Stephen James and introduced him to Elton John (still called Reg Dwight). Korda's first record, "Go on Home", was released on EMI's Columbia label when he was seventeen. At this point in