Sid the Sexist in a fight. He is also in denial: despite the misfortunes that befall him he continues to display a blind faith in his crude attitude towards women and, when rejected, often tries to pass the blame for his failures on to the woman in question or somebody else. His exploits have also unintentionally led to several homosexual encounters. Sid seems under-educated and knows little of the world outside Newcastle. It is even claimed at one point that he is unable to read. It is not clear what his job is, if indeed he has one at all, although he has
Sid the Sexist definite "No!", he replies "Well, would you mind lying down while I have one?" The recurrent format of Sid's adventures is that he believes he has found a new approach to women that will secure him a sexual conquest at long last ('This time... this time! It HAS to be this time!!'). His attempts at trying out these questionable methods invariably end up with his being humiliated, often painfully. He is physically very unfit, has a prominent beer belly, drinks heavily, always has a cigarette in his mouth and is cowardly despite his macho pretensions, always coming off the worse