Studebaker Dictator applied in British Empire countries which imported the car. Diplomatically, Studebaker marketed its Standard Six as the Director in these countries. In the United States the name initially caused no problems. At the time, the only dictator that would have immediately come to an American mind was Benito Mussolini, whose popular image was one of audacity and strength, in spite of well-publicized fascist violence. However the rise of Adolf Hitler in Germany tainted the word 'dictator'. Studebaker abruptly discontinued the name 'Dictator' in 1937, resurrecting the Commander name which had been dropped in 1935. At that time, Raymond Loewy and
Studebaker Dictator Studebaker Dictator The Studebaker Dictator was an automobile produced by the Studebaker Corporation of South Bend, Indiana (United States) from 1927-1937. Model year 1928 was the first full year of Dictator production. In the mid-1920s, Studebaker began renaming its vehicles. The model previously known as the Studebaker Standard Six became the Dictator during the 1927 model year—internally designated model GE. The name was intended to connote that the model "dictated the standard" that other automobile makes would be obliged to follow. The Dictator was Studebaker's lowest-price model, followed (in ascending order) by the Studebaker Commander and Studebaker President series. There