Mead of the Bell Beaker Culture (c. 2800–1800 BCE). The earliest surviving description of mead is in the hymns of the "Rigveda", one of the sacred books of the historical Vedic religion and (later) Hinduism dated around 1700–1100 BC. During the Golden Age of ancient Greece, mead was said to be the preferred drink. Aristotle (384–322 BCE) discussed mead in his "Meteorologica" and elsewhere, while Pliny the Elder (23–79 CE) called mead "militites" in his "Naturalis Historia" and differentiated wine sweetened with honey or "honey-wine" from mead. The Hispanic-Roman naturalist Columella gave a recipe for mead in "De re rustica", about
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the