Black Sheep Brewery Theakston left in 1988, and after a hiatus of more than a year purchased the North Yorkshire Malt Roasting Company, originally part of the former Lightfoot's brewery site, from an animal feed company, in order to start a new brewery in Masham. Theakston wanted to use the Lightfoot name to bring back an old brewing tradition, but Scottish and Newcastle had already trademarked the name. The association of Masham with sheep led Theakston to come up with the name "Sheep Brewery" which rapidly became "Black Sheep" at his wife's suggestion. The first and original Black Sheep Best Bitter was sold
Black sheep 1980). Consequently, there are several factors which influence the black sheep effect. For instance, the higher the identification with the ingroup, and the higher the entitativity of the ingroup, the more the black sheep effect emerges. Even situational factors explaining the deviance have an influence whether the black sheep effect occurs. Black sheep In the English language, black sheep is an idiom used to describe an odd or disreputable member of a group, especially within a family. The term stems from the genetic effect in sheep whereby a recessive gene occasionally manifests in the birth of a sheep with black