Corn Pops cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by-then industry-standard "part of a complete breakfast" tagline. In early 2009, a live actor dressed up as a Corn Pops puff became the new mascot of Corn Pops. Then, in mid-2009, Kellogg's introduced an alternative mascot named the "Sweet Toothasaur," consisting of the upside down bottom half of an actor's face, with a green felt cap with googly eyes and red paper horns on the actor's chin. Numerous ad campaigns used John Williams' theme from "Jaws". Unlike American Corn Pops, in Canada and in Europe
Ezra Taft Benson Agriculture and Food Institute Ezra Taft Benson Agriculture and Food Institute The Ezra Taft Benson Agriculture and Food Institute is a 501 (C3) Corporation owned by The Church of Jesus Christ of Latter-day Saints (LDS Church) and operated as a subdivision of the Church's Welfare Department that has as its goal the improvement of the nutrition and health of the rural poor. The Institute was originally formed as part of the Brigham Young University (BYU) College of Biology and Agriculture in 1975. It was named for Ezra Taft Benson, a U.S. Secretary of Agriculture, president of the LDS Church, and an advocate for the