Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Rade Korda with black beards led by Korda Rade" () has been written in honor of Korda, sometimes accompanied by a gusle. Rade Korda Rade Korda (), or Rade Kordić, was a Montenegrin Serb gendarmerie sergeant and Chetnik commander ("vojvoda", војвода) in the Bijelo Polje region (present-day Montenegro) in occupied Yugoslavia during World War II. After the Sandžak Muslim militia burned houses of Orthodox Christian villagers in Godiljeva during the July 1941 uprising in Montenegro, Korda became involved in a struggle with Muslims. He became an influential Chetnik commander in the region of Bijelo Polje and Sjenica, which opposed the Chetniks' anticommunist