Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls At the 1998 American Music Awards on 26 January, the Spice Girls won the awards for Favorite Pop Album, Favorite New Artist, and Favorite Pop Group. In February 1998, they won a special award for overseas success at the 1998 Brit Awards, with combined sales of albums and singles for over of 45 million records worldwide. That night, the group performed their next single, "Stop", their first track not to reach number one in Britain (it entered at number two). In early 1998, the Spice Girls embarked on the Spiceworld world tour that Fuller had set up for them covering