Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Real Ale Brewing Company partnerships have included Austin-based Fireman's Texas Cruzer, a BMX cruiser bike manufacturer, for which Fireman's #4 Blonde Ale is named. In October 2016 Real Ale Brewing Company announced it was issuing a "precautionary recall" of 11,000 cases due to a potential glass defect. Mysterium Verum is a line of beers produced by Real Ale Brewing Company in which the beers are aged in barrels. Some of these beers are additionally inoculated with wild yeast and/or bacteria. A list of these beers follows: In 2012 Real Ale Brewing Company started the Brewers Cut product line. The Brewers' Cut line focuses on