Arnoldo Mondadori Editore around the world, of which around 300,000 in Italy, with the aim of supporting the process of growth in digital for books. In 2012 Mondadori publishes Fifty Shades of Grey, the first volume of the erotic trilogy by debut London author E L James, rapidly followed by the two other titles, Fifty Shades Darker and Fifty Shades Freed. The trilogy sees in Italy the same kind of unprecedented success it gained in the English-language world: with more than 3.3 million copies sold in Italy and 130,000 downloads of the electronic version, the three volumes reach first, third and fourth position
Andrew Shaffer one of the most prominent examples of the 'Great Depression chic' trend in 2009. Shaffer wrote "Fifty Shames of Earl Grey" under the pen name "Fanny Merkin." "Fifty Shames of Earl Grey" is a parody of E. L. James' popular trilogy, "Fifty Shades of Grey". Publishers Weekly suggested "The parody brings to life all of the arguments for and against 50 Shades, including the feminist concerns, portrayal of BDSM, roots in Twilight fan-fiction, and EL James's writing style." "Fifty Shames of Earl Grey" was a Goodreads choice 2012 semi-finalist. In 2015, Shaffer's tie-in book to the Syfy channel's Sharknado series