Viz (comics) and Christina Martin. Many "Viz" characters have featured in long-running strips, becoming well-known in their own right, including spin-off cartoons. Characters often have rhyming or humorous taglines, such as Roger Mellie, the Man on the Telly; Nobby's Piles; Johnny Fartpants; Buster Gonad; Sid the Sexist; Sweary Mary or Finbarr Saunders and his Double Entendres. Others are based on stereotypes of British culture, mostly via working class characters, such as Biffa Bacon, Cockney Wanker and The Fat Slags. In addition to this, the comic also contains plenty of 'in jokes' referring to people and places in and around Newcastle upon Tyne.
Sid the Sexist been seen doing occasional odd jobs as part of his various schemes to pick up women. In another strip he attempts to pick up a woman by telling her that he works as 'an assistant to a well-established provider of goods to the younger end of the market'; despite being exposed as an elf in Santa's grotto in a local department store by his derisive mates, he still attempts to keep up the pretence that his job brings him success with women - "Y'see lasses fancy summat [something] a bit special". Although Sid's three companions do sometimes succeed with women,