Tomato stand-alone or multiple-bay greenhouses is on the increase, providing fruit during those times of the year when field-grown fruit is not readily available. Smaller sized fruit (cherry and grape), or cluster tomatoes (fruit-on-the-vine) are the fruit of choice for the large commercial greenhouse operators while the beefsteak varieties are the choice of owner-operator growers. Hydroponic technique is often used in hostile growing environments, as well as high-density plantings. To facilitate transportation and storage, tomatoes are often picked unripe (green) and ripened in storage with ethylene. Unripe tomatoes are firm. As they ripen they soften until reaching the ripe state where
Beefsteak Charlie's direct connection to the namesake restaurant which inspired the chain. Beefsteak Charlie's marketing concept emphasized an all-you-can-eat salad bar, as well as unlimited beer, wine, or sangria. Early 1980s advertising featured an actor in early 20th century dress playing the role of Beefsteak Charlie, later joined by his nephew "Beefsteak Chuck." Two of the chain's famous indulgent slogans were "I'll feed you like there's no tomorrow" and "You're gonna get spoiled." As of 1984, the chain had over 60 locations, located primarily on the East Coast. Corporate owner Beefsteak Charlies, Inc., changed its name in 1985 to Lifestyle Restaurants, Inc.