Alberto Korda to get what he wanted in his photos. Korda was a photographer for the Cuban newspaper "Revolución" when he produced on March 5, 1960, the iconic image of Che Guevara that became a worldwide symbol of revolution and rebellion. He never received any royalties for the image, because Castro did not recognize the Berne Convention for the Protection of Literary and Artistic Works. In 2000, he sued Smirnoff (Lowe Lintas) over the use of the image in advertisement. Commenting on the illicit use of his photograph, the artist said, "As a supporter of the ideals for which Che Guevara died,
Paul Korda Immediate artists, wasn't paid, and, being a minor, repudiated his contract after the managing director took Korda's new 12-string guitar and gave it to another songwriter. That same year Korda formed his first professional band and gave his opening night at the 7 1⁄2 Club in London to Jimi Hendrix so that Hendrix could showcase to the English music business. Hendrix expressed his gratitude for the chance and referred to the Afro-wearing Korda as his "soul brother". After suffering the shock of his mother's accidental death, he was offered a production job by EMI Records and produced Jon Anderson's first