Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls guest appearance on "The Jonathan Ross Show". The Spice Girls broke onto the music scene at a time when alternative rock, hip-hop and R&B dominated global music charts. The modern pop phenomenon that the Spice Girls created by targeting early members of Generation Y was credited with changing the global music landscape, bringing about the global wave of late 1990s and early 2000s teen pop acts such as Hanson, Britney Spears, Christina Aguilera and NSYNC. The Spice Girls have also been credited with paving the way for the girl groups and female pop singers that have come after them. In