Krambambula (drink) Krambambula (drink) Krambambula is an alcoholic mix drink or cocktail that typically consists of red wine and various kinds of liquor, including gin, vodka, or rum. There are many different recipes. Commercially produced versions may also be available in some areas. In recent years, a Krambambula (Крамбамбуля) vodka drink flavoured with honey and spices similar to mead has been commercially popularized as the national drink of Belarus. The name was also adopted by Krambambula, a Belarusian folk rock band. The name is probably derived from the Old High German word "Kranawitu" or "chranawita" ("croaker timber," another name for juniper) and
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient