The New Day (newspaper) launch. "The New Day" was owned by Trinity Mirror, which also owns the "Daily Mirror", "Sunday Mirror", and "Sunday People". It was first published for free on Monday 29 February 2016, as the first new British national daily newspaper since the "i" in 2010, and the first new standalone title since "The Independent" in 1986. The newspaper, 40 pages long, was primarily aimed at a female audience between 35 and 55. It was edited by Alison Phillips, who had held the same position at the "Sunday Mirror" and "Sunday People". It was published by a staff of 25, most of
Sunday Mirror with three stories on the front page, two of which reported from the front line of the war: "THE TASK OF THE RED CROSS" and "ALL THAT WAS LEFT OF A BIG GUN". From day one the paper was a huge success and within six months of launch the "Sunday Pictorial" was selling more than one million copies. One of the reasons for this early success was due to a series of articles written by Winston Churchill. In 1915, Churchill, disillusioned with government, resigned from the Cabinet. The articles he then wrote for the "Sunday Pictorial" attracted such high levels