Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Michael Korda Editor-in-Chief of Simon & Schuster. Korda was a major figure in the book industry, publishing numerous works by high-profile writers and personalities such as William L. Shirer, Will and Ariel Durant, Harold Robbins, Irving Wallace, Richard Nixon, Richard Rhodes and Ronald Reagan. Korda was a major part of Simon & Schuster for more than forty years. In the autumn of 1994, he was diagnosed as having prostate cancer. In 1997 he wrote "Man to Man", which recounted his medical experience. In 2000, he published "", about the world of publishing. In addition to being an editor, Korda was also a