Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Beer in the United Kingdom efficient production facilities which increase capacity. Imported beers are increasingly popular. Brewers from Eastern Europe are introducing their brands to the UK. Polish brands Okocim, Lech, Tyskie and Żywiec have also gained a foothold in some areas, especially amongst young Polish migrant workers. The growth in microbreweries in the UK led CAMRA to announce in September 2014 that 'Britain now has more breweries per person than anywhere in the World after two years of continued growth'. A year later CAMRA announced that 'Micropubs leading the way for better beer as new research shows 70% of pubs now serve real ale'.