Arnoldo Mondadori Editore around the world, of which around 300,000 in Italy, with the aim of supporting the process of growth in digital for books. In 2012 Mondadori publishes Fifty Shades of Grey, the first volume of the erotic trilogy by debut London author E L James, rapidly followed by the two other titles, Fifty Shades Darker and Fifty Shades Freed. The trilogy sees in Italy the same kind of unprecedented success it gained in the English-language world: with more than 3.3 million copies sold in Italy and 130,000 downloads of the electronic version, the three volumes reach first, third and fourth position
Fifty Shades of Grey warnings regarding their content". In February 2015, the Malaysian Home Ministry banned the "Fifty Shades of Grey" books shortly after banning its film adaptation after permitting them for three years in local bookstores, citing morality-related reasons. A film adaptation of the book was produced by Focus Features, Michael De Luca Productions, and Trigger Street Productions, with Universal Pictures and Focus Features securing the rights to the trilogy in March 2012. Universal is also the film's distributor. Charlie Hunnam was originally cast in the role of Christian Grey alongside Dakota Johnson in the role of Anastasia Steele, but Hunnam gave up