History of the Big Bang theory scales, has no preferred directions or preferred places. Hubble's idea allowed for two opposing hypotheses to be suggested. One was Lemaître's Big Bang, advocated and developed by George Gamow. The other model was Fred Hoyle's Steady State theory, in which new matter would be created as the galaxies moved away from each other. In this model, the universe is roughly the same at any point in time. It was actually Hoyle who coined the name of Lemaître's theory, referring to it as "this 'big bang' idea" during a radio broadcast on 28 March 1949, on the BBC Third Programme. It
Big Bang is popularly reported that Hoyle, who favored an alternative "steady state" cosmological model, intended this to be pejorative, but Hoyle explicitly denied this and said it was just a striking image meant to highlight the difference between the two models. The Big Bang theory developed from observations of the structure of the universe and from theoretical considerations. In 1912 Vesto Slipher measured the first Doppler shift of a "spiral nebula" (spiral nebula is the obsolete term for spiral galaxies), and soon discovered that almost all such nebulae were receding from Earth. He did not grasp the cosmological implications of this