The Simpsons (franchise) In 2008, $750 million worth of "The Simpsons" merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called "The Simpsons" "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program "The Tracey Ullman Show", wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended
The Simpsons: Cartoon Studio be able to figure this out. "The Simpsons Cartoon Studio" is a very fun, relatively inexpensive jaunt into the mind of Mr. Groening." Mike Langberg of Knight Ridder was less positive, writing in his review that "At first glance, the CD-ROM provides a lot of raw material. There are 350 brief animations, running two or three seconds each, showing 17 characters from the show in numerous poses. The CD-ROM delivery, unfortunately, falls flat[...]." He explained that ""Simpsons Cartoon Studio" is awkward to operate and limited in what it can accomplish, producing animated sequences that are jerky and out of sync.