Luis Korda Díaz acted primarily as photographer and travel companion of Fidel Castro, with whom he had a close relationship, and also Ernesto Guevara, whom he saw as rather arrogant – a personal view he shared with many other photographers. Luis Korda’s most famous image is also the most important photo of the Cuban revolution, showing the revolutionaries entering Havana on 8 January 1959 with Fidel Castro and Camilo Cienfuegos at the head of the procession. The fear that Studio Korda, a privately held company, could fall victim to nationalisation, drove Alberto Diaz and Luis Peirce to bequeath it to the Oficina
Luis Korda changed the name of the company to "Studios Korda". The members of the "Korda Studios" community distinguished themselves through the variety of the commissions and reporting taken on by the individual artists, a fact demonstrated by the neutral but ever-changing studio stamp which appears on the back of each of the prints. Luis was a distinguished photographer, and above all was very technically gifted. However, he was not a gifted businessman, and thus he showed no particular drive to gain commissions. It can be assumed that the majority of the output of the studio came from his partner, Alberto. Alberto