Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls 2016, and the Watford Colosseum in 2016. The collection is owned by Liz West, the Guinness World Record holder for the largest collection of Spice Girls memorabilia. The Spice Girls themselves have contributed items to the exhibition. "The Spice Girls Exhibition", a collection of over 1,000 Spice Girls items owned by Alan Smith-Allison, was held at the Trakasol Cultural Centre in Limassol Marina, Cyprus in the summer of 2016. "Wannabe 1996-2016: A Spice Girls Art Exhibition", an exhibition of Spice Girls-inspired art, was held at The Ballery in Berlin in 2016 to celebrate the 20th anniversary of the group's debut