Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
Dove Campaign for Real Beauty with their bodies, and 81 percent of 10-year-old girls are afraid of becoming "fat." Can a series of ad campaigns really change institutionalized body hatred? Contrary to the Dove Campaign for Real Beauty is the Victoria's Secret campaign entitled 'The Perfect Body' featuring only fit, lean women. Sources have said the campaign will ultimately lower a woman's self-esteem, rather than enhance it such that Dove's did. Additionally, VS's campaign did not include many women of different skin tones. In comparison, Dove's campaign features women of several ethnic backgrounds which it makes it much more relatable. Dove Campaign for Real Beauty