Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls dolls Spice Girls dolls The Spice Girls Dolls are celebrity dolls based on the popular girl group the Spice Girls. They were released by Galoob Toys from 1997 to 1999. With sales of over 11 million, they are the best-selling celebrity dolls of all time. In October 1997, it was announced that the Spice Girls were collaborating with Galoob Toys to create a range of Spice Girls dolls. The first dolls were originally due to be released in 1998, but as the profile of the band rose, the decision was taken to rush through production in time for the festive season.