Drunk driving in the United States pressure from groups like Mothers Against Drunk Driving (MADD) and Students Against Destructive Decisions (SADD) and leaders like Candy Lightner. Significantly, zero tolerance laws were enacted which criminalized driving a vehicle with 0.01% or 0.02% BAC for drivers under 21. This is true even in Puerto Rico, despite maintaining a legal drinking age of 18. On May 14, 2013, the National Transportation Safety Board recommended that all 50 states lower the benchmark for determining when a driver is legally drunk from 0.08 blood-alcohol content to 0.05. The idea is part of an initiative to eliminate drunk driving, which accounts for
South by Southwest as part of a "Game of Thrones" exhibit. The SXSW Gaming section introduced its SXSW Gaming Awards to recognize achievement in video and other types of gaming, which has continued through future SXSW festivals. The keynote presenter and headline act this year for Stubb's was Lady Gaga. To promote her upcoming album, "Food", Kelis cooked and served barbecue-style food from a food truck to festival attendees. On March 13, 2014, a drunk driver, Rashad Charjuan Owens, drove his car into a crowd of festival attendees while trying to evade a traffic stop. Two people were killed immediately, another two died