The Amazing Spider-Man (2012 film) years after release of "Spider-Man" (2002), in 2D, 3D and IMAX 3D and released in home media in November 2012. The reboot received generally favorable reviews, with critics praising mostly Andrew Garfield's performance, the visual style, James Horner's musical score, and the realistic portrayal of the title character, but criticized some underdeveloped story-lines, noting the film's deleted scenes, and the introduction of the Lizard as the villain for being too surreal for the film. The film was a box office success, grossing over $757 million worldwide, becoming the seventh highest-grossing film of 2012. The film's sequel, "The Amazing Spider-Man 2",
The Amazing Spider-Man (2012 film) "The Amazing Grilled Cheese Bacon Burger". It was promoted through film-themed commercials and radio ads featuring Stan Lee. Spider-Man-themed premiums were offered as part of the Cool Kid's Combo. Tours and PlayStation 3 game prizes were part of the promotion along with a video game. Stan Lee then helped spread the word that fans would also have been treated for a free Amazing Grilled Cheese Bacon Burger in Independence Day if dressed as Spider-Man. Big Cola was reported to enter a deal for promoting the film. The Kellogg Company and the Keebler Company built marketing campaigns around clips from the