Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls merchandise and sponsorship deals with Benetton, Zeon watches (Spice Girls-themed watches and clocks), British Telecom (Spice Girls-themed phonecards) and Elisabeth the Chef (Spice Girls-themed cakes). In September 1997, British supermarket chain Asda signed a £1 million merchandising deal to launch a wide range of Spice Girls products for the 1997 Christmas season. Over 40 different Spice Girls-branded goods were stocked including food, clothing, gifts, stationary, party supplies, Christmas crackers, individual pizzas with each band member representing a different flavour, homewear, books, videos, platform shoes and even Spice Girls-branded Kids Meals Boxes in the stores' restaurants. The deal was promoted in Asda’s pre-Christmas television and