Sunday Mirror editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, the "Daily Mirror", to a circulation in excess of five million copies. Reflecting strongly prevailing cultural views across the papers across the generations, in 1952, the "Sunday Pictorial" ran a three-part series entitled "Evil Men" promising an "end to the conspiracy of silence" about homosexuality in Britain. "Most people know there are such things – 'pansies' – mincing, effeminate, young men who call themselves queers (...) but simple decent folk regard them as freaks and rarities." The "Sunday Pictorial" compared homosexuality to a "spreading fungus" that
The Play Pictorial Birnbaum, was replaced by Frank M Boyd. He in turn was succeeded after less than a year by Fred Dangerfield. who edited the next 20 issues. In 1905, "The Play Pictorial" merged with a rival magazine, "The Play", which had been published between May and October 1904 under the editorship of Benjamin William Findon, and in mid-1906 Findon took over as editor of the combined magazine, which he continued to edit for over 30 years. The last issue of "Play Pictorial", no 446, appeared in 1939, after which the magazine was absorbed into another London theatrical magazine "Theatre World" The