Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls a driving force in giving Britain a feeling of euphoria and optimism. Although by no means responsible for the onset of "Cool Britannia", the arrival of the Spice Girls added to the new image and re-branding of Britain, and underlined the growing world popularity of British, rather than American, pop music. This fact was underlined at the 1997 Brit Awards; the group won two awards but it was Halliwell's iconic red, white and blue Union Jack mini-dress that appeared in media coverage around the world, becoming an enduring image of "Cool Britannia". In 2016, "Time" acknowledged the Spice Girls as