Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Rade Korda Đurišić appointed Radenko Tmušić as Korda's assistant after Korda asked him for a professional military officer. Korda was one of the Chetnik commanders who participated in Đurišić's reprisals against Sandžak Muslims (many of whom were innocent), originally intended as revenge against the Sandžak Muslim militia. A group commanded by Vojislav Lukačević began with an attack on 5 January 1943. When the Chetniks began the offensive, Italian forces tried to reach Korda with a plea to stop the attacks but were driven off. A unit commanded by Korda burned 15 houses and killed 15 people that day, and Miraš Savić's unit