Mead Gods"; it is referred to as the drink of the gods. In "The Inheritance Cycle" series by Christopher Paolini, the protagonist, Eragon, often drinks mead at feasts. It is also referenced in "The Kingkiller Chronicle" novel series by Patrick Rothfuss. The protagonist Kvothe is known to drink metheglin. The non-existent "Greysdale Mead" is also drunk, although it is merely water. The drink of mead is mentioned many times in Michael Crichton's "Eaters of the Dead" published 1976. Mead Mead (, from Old English "medu") is an alcoholic beverage created by fermenting honey with water, sometimes with various fruits, spices, grains,
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the