Radical chic chic hits country," Roland Nethaway compared libertarians to "John Wayne on steroids," writing they were "anti-government before anti-government was cool". In a 2013 Reuters article, Nicholas Wapshott used the term to describe those who use radical statements to add a "dangerous edge to their otherwise humdrum personas." Los Angeles Times journalist suggested that Alberto Korda's iconic March 1960 photograph of revolutionary Ernesto Che Guevara is possibly "the most-reproduced photograph in the world," a ubiquitous countercultural symbol of rebellion and global insignia within popular culture. Shortly after the October 17, 1997 burial with military honors in Santa Clara, Cuba of Guevara's
Luis Korda changed the name of the company to "Studios Korda". The members of the "Korda Studios" community distinguished themselves through the variety of the commissions and reporting taken on by the individual artists, a fact demonstrated by the neutral but ever-changing studio stamp which appears on the back of each of the prints. Luis was a distinguished photographer, and above all was very technically gifted. However, he was not a gifted businessman, and thus he showed no particular drive to gain commissions. It can be assumed that the majority of the output of the studio came from his partner, Alberto. Alberto