Dinner by Heston Blumenthal proving so popular that by November 2011, some 900 were being sold per week and the restaurant was aiming to increase production to be able to supply up to 1200 a week. During the Christmas period, the Meat Fruit is decorated to appear like a plum rather than a mandarin to accord with the holiday season. The ice cream trolley holds a contraption created by Blumenthal and his team, and constructed from Corian by Mike Smith Studio at a cost of £25,000. Powered by a hand crank, it mixes custard and liquid nitrogen to create instant ice cream at the
Bruster's Ice Cream homemade waffle cones. It recently started a Facebook site showing local deals and locations. Bruce Reed got his start with the ice cream business in the 1950s, when, as a child, he helped out his parents at their diner, Jerry's Curb Service, in Bridgewater, Pennsylvania, a small town located 27 miles northwest of Pittsburgh. It was through this experience that Reed would learn from his dad the secrets to the restaurant business. In 1989, Reed decided to open an ice-cream shop right next door to Jerry's, which he first operated under a franchise from Handel's Homemade Ice Cream & Yogurt.