Bliss (charity) the charity for the Blue Peter appeal twice, raising £2.7 million and helping to raise awareness about underfunding in neonatal intensive care units. In 2000 Bliss ran a campaign to show that neonatal units in the UK were relying on the charity for equipment, rather than the NHS. The story made the front page of the Daily Express and £6.5 million was then announced for neonatal intensive care. From then on, Bliss decided to spend less money on equipment and started funding medical training and research. Bliss champions the right for every baby born premature or sick to receive the
March for Babies premature births, birth defects and infant mortality. Every year, more than half a million babies are born prematurely and more than 120,000 are born with serious birth defects in the United States. Seventy-six cents of every dollar raised in March for Babies is spent on research and programs to help prevent these issues. Actually the very first March of Dimes walk a thon in the USA was held February 1969 in York, Pa with one person ( a radio personality with WSBA radio, Bob Woody) and raised over $26,000. The very first March of Dimes walkathon occurred in San Antonio,