Rainbow Book of Genesis chapter 9, as part of the flood story of Noah, where it is a sign of God's covenant to never destroy all life on earth with a global flood again. In Norse mythology, the rainbow bridge Bifröst connects the world of men (Midgard) and the realm of the gods (Asgard). Cuchavira was the god of the rainbow for the Muisca in present-day Colombia and when the regular rains on the Bogotá savanna were over, the people thanked him offering gold, snails and small emeralds. The Irish leprechaun's secret hiding place for his pot of gold is usually
Pot o' Gold (radio program) Pot o' Gold (radio program) Pot o' Gold was radio's first big-money giveaway program, garnering huge ratings within four weeks of its 1939 debut. The program kept so many listeners at home and away from movies that "some theater owners offered $1,000 prizes to anyone who was called while attending the movies." The premise of the radio program, created by Ed Byron, was that any person who picked up the telephone when host Horace Heidt called would automatically win $1,000. Phone numbers were chosen by three spins on the Wheel of Fortune: (1) choice of phone directory, (2) page number