Arnoldo Mondadori Editore around the world, of which around 300,000 in Italy, with the aim of supporting the process of growth in digital for books. In 2012 Mondadori publishes Fifty Shades of Grey, the first volume of the erotic trilogy by debut London author E L James, rapidly followed by the two other titles, Fifty Shades Darker and Fifty Shades Freed. The trilogy sees in Italy the same kind of unprecedented success it gained in the English-language world: with more than 3.3 million copies sold in Italy and 130,000 downloads of the electronic version, the three volumes reach first, third and fourth position
Fifty Shades of Grey (film) the rights to the trilogy in March 2013. Author James sought to retain some control during the movie's creative process. James chose "The Social Network" producers Michael De Luca and Dana Brunetti to produce the film. Although "American Psycho" writer Bret Easton Ellis publicly expressed his desire to write the screenplay for "Fifty Shades of Grey", Kelly Marcel, screenwriter of "Saving Mr. Banks", was hired for the job. Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some "character work". Universal hired Mark Bomback for script doctoring. Mark Bridges served as the costume designer. "Entertainment