Bliss (charity) the charity for the Blue Peter appeal twice, raising £2.7 million and helping to raise awareness about underfunding in neonatal intensive care units. In 2000 Bliss ran a campaign to show that neonatal units in the UK were relying on the charity for equipment, rather than the NHS. The story made the front page of the Daily Express and £6.5 million was then announced for neonatal intensive care. From then on, Bliss decided to spend less money on equipment and started funding medical training and research. Bliss champions the right for every baby born premature or sick to receive the
Neonatal intensive care unit of modern neonatology was thanks to Dr. Martin Couney and his permanent installment of premature babies in incubators at Coney Island. A more controversial figure, he studied under Dr. Budin and brought attention to premature babies and their plight through his display of infants as sideshow attractions at Coney Island and the World’s Fair in New York and Chicago in 1933 and 1939, respectively. Infants had also previously been displayed in incubators at the 1897, 1898, 1901, and 1904 World Fairs. Doctors took an increasing role in childbirth from the eighteenth century onward. However, the care of newborn babies, sick