The Producers (1967 film) the 2005 movie version. Principal photography for "The Producers" began on May 22, 1967. Filming had to be done in 40 days on a $941,000 budget, and Brooks managed to fit both requests. The primary location was the Chelsea Studios in New York City, where the musical version (2005) was also shot. The now-demolished Playhouse Theatre hosted the "Springtime for Hitler" play, and various actors who heard the film was seeking an actor for Hitler were cast in the musical number. The crew tried to film on location whenever possible, filming on such midtown Manhattan locales as Central Park, the
What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead