Bliss (charity) in neonatal care by campaigning for change within government and the NHS. In February 2014 Bliss launched a campaign urging for more financial help for families with babies in hospital, called 'It's not a game: the very real costs of having a premature or sick baby'. Bliss released the "Bliss Baby Report" for England in 2015, shortly followed by "Bliss Baby Report: time for change" for Wales in 2016, and the "Bliss Scotland Baby Report" in January 2017. They found that neonatal services in both England and Scotland are lacking enough nurses and doctors to meet standards for high-quality care.
Pain in babies strategy and this is assumed to also be true of babies. While the pain of a procedure may or may not be affected, the fear is visibly reduced. This works to ameliorate the negative effects of fear in health care situations. It is, therefore, considered good practice to involve parents or care-givers directly, having them present and in contact with the baby whenever possible before a minor painful procedure, such as the drawing of blood, or prior to giving a local anaesthetic injection. Breastfeeding, the use of a pacifier and the administration of sugar orally has been proven to reduce