Fifty Shades Freed (film) set to return in the lead roles. On February 8, 2016, Arielle Kebbel was cast in the film to play Gia Matteo, a beautiful architect who is hired by Christian to build his home, and on February 12, 2016, Eric Johnson was cast as Jack Hyde, Ana's boss at SIP and stalker. On February 20, 2016, Brant Daugherty signed on to play Sawyer, the personal bodyguard for Anastasia. In November 2015, Universal Studios announced that "Fifty Shades Darker" and "Fifty Shades Freed" would be shot back-to-back, with principal photography scheduled to commence in early 2016. Filming took place in Paris
Fifty Shades (novel series) the tradition and success of the romance category which is driven by tales of virgins, damaged men and submission/dominance themes. Instead, she wrote, the books are notable not for transgressive sex but for how women are using technology to subvert gendered shame by exploring explicit sexual content privately using e-readers. Instead of submission fantasies representing a post-feminist discomfort with power and free will, women's open consumption, sharing and discussion of sexual content is a feminist success. At the beginning of the media hype, Dr. Drew and sexologist Logan Levkoff discussed the book on "The Today Show", about whether "Fifty Shades"