Corn Pops cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by-then industry-standard "part of a complete breakfast" tagline. In early 2009, a live actor dressed up as a Corn Pops puff became the new mascot of Corn Pops. Then, in mid-2009, Kellogg's introduced an alternative mascot named the "Sweet Toothasaur," consisting of the upside down bottom half of an actor's face, with a green felt cap with googly eyes and red paper horns on the actor's chin. Numerous ad campaigns used John Williams' theme from "Jaws". Unlike American Corn Pops, in Canada and in Europe
Minister of Agriculture, Fisheries and Food of Food was merged into the post and it was renamed Minister of Agriculture, Fisheries and Food. Successive Prime Ministers asked the Minister to upgrade the Ministry to a Department of State taking the title 'Secretary of State', but all refused. On 8 June 2001, the Ministry merged with Secretary of State for the Environment into the office of Secretary of State for Environment, Food and Rural Affairs. However, the Ministry of Agriculture, Fisheries and Food was not formally abolished until The Ministry of Agriculture, Fisheries and Food (Dissolution) Order 2002 (S.I. 2002/794) came into force on 27 March 2002.