Spice Girls and pinched his bottom, causing controversy. At the Ivor Novello Awards, the group won International Hit of the Year and Best-Selling British Single awards for "Wannabe". In June 1997, "Spice World" began filming and wrapped in August. In September, the Spice Girls performed "Say You'll Be There" at the 1997 MTV Video Music Awards at Radio City Music Hall in New York City, and won Best Dance Video for "Wannabe". At the 1997 Billboard Music Awards the group won four awards; New Artist of the Year, Hot 100 Singles Group of the Year, Album Group of the Year, and Album
Spice Girls parody of the Spice Girls, along with other British music icons consisting of The Beatles, Elton John, Freddie Mercury, and The Rolling Stones, were used in the Eurostar national advertising campaign in France. The campaign won the award for Best Outdoor Campaign at the French advertising CDA awards. In September 2016, an Apple Music advert premiered during the 68th Primetime Emmy Awards that featured comedian James Corden dressed up as various music icons including all five of the Spice Girls. Other notable groups of people have been labelled as some variation of a play-on-words on the Spice Girls' name as