Big Bang of the world happened a little before the beginning of space and time. During the 1930s other ideas were proposed as non-standard cosmologies to explain Hubble's observations, including the Milne model, the oscillatory universe (originally suggested by Friedmann, but advocated by Albert Einstein and Richard Tolman) and Fritz Zwicky's tired light hypothesis. After World War II, two distinct possibilities emerged. One was Fred Hoyle's steady state model, whereby new matter would be created as the universe seemed to expand. In this model the universe is roughly the same at any point in time. The other was Lemaître's Big Bang theory,
Big Bang advocated and developed by George Gamow, who introduced big bang nucleosynthesis (BBN) and whose associates, Ralph Alpher and Robert Herman, predicted the CMB. Ironically, it was Hoyle who coined the phrase that came to be applied to Lemaître's theory, referring to it as "this "big bang" idea" during a BBC Radio broadcast in March 1949. For a while, support was split between these two theories. Eventually, the observational evidence, most notably from radio source counts, began to favor Big Bang over Steady State. The discovery and confirmation of the CMB in 1964 secured the Big Bang as the best theory