Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls least 1987; most notably, it was the name of British pop duo Shampoo's 1996 single and album, later credited by Halliwell as the inspiration for the Spice Girls' mantra. However, it was not until the emergence of the Spice Girls in 1996 with "Wannabe", that the concept of "girl power" exploded onto the common consciousness. The phrase was regularly uttered by all five members—although most closely associated with Halliwell—and was often delivered with a peace sign. The slogan also featured on official Spice Girls merchandise and on some of the outfits the group members wore. The Spice Girls' version was