Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls dressing up, concluding that: "I'm so flattered that we've got such a huge gay following, it's amazing." In 1999, a study conducted by the British Council found that the Spice Girls were the second-best-known Britons internationally—only behind then-Prime Minister Tony Blair—and the best-known Britons in Asia. In 2006, ten years after the release of their debut single, the Spice Girls were voted the biggest cultural icons of the 1990s with 80 percent of the votes in a UK poll of 1,000 people carried out for the board game "Trivial Pursuit", stating that "Girl Power" defined the decade. The Spice Girls