Spice Girls album of 1997 and was certified 8× Platinum by the IFPI for sales in excess of 8 million copies. That same month the Spice Girls attracted a crowd of 500,000 when they switched on the Christmas lights in Oxford Street, London. At the same time, Simon Fuller started to set up million pound sponsorship deals for the Spice Girls with Pepsi, Walkers, Impulse, Cadbury's and Polaroid. In December 1996, the group won three trophies at the "Smash Hits" awards at the London Arena, including best video for "Say You'll Be There". In January 1997, the group released "Wannabe" in the
Spice Girls filmography the UK, one fifth of the country's total population. On Christmas Eve that year, the group presented a "Spice Girls on Top of the Pops" television special on BBC One. Concert specials of their three tours in the late 1990s were also broadcast. On Christmas Day 1997, ITV aired a concert special titled "Spice Up Your Christmas", which consisted of highlights from the Spice Girls' October 1997 concert in Istanbul. "The Spice Girls In Concert - Wild!" pay-per-view concert special of the group's October 1997 show in Istanbul aired on various dates throughout 1998 in the US on Showtime. Its