Sunday Mirror editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, the "Daily Mirror", to a circulation in excess of five million copies. Reflecting strongly prevailing cultural views across the papers across the generations, in 1952, the "Sunday Pictorial" ran a three-part series entitled "Evil Men" promising an "end to the conspiracy of silence" about homosexuality in Britain. "Most people know there are such things – 'pansies' – mincing, effeminate, young men who call themselves queers (...) but simple decent folk regard them as freaks and rarities." The "Sunday Pictorial" compared homosexuality to a "spreading fungus" that
The Sunday Times Beer appointed his wife, Rachel Sassoon Beer, as editor. She was already editor of "Observer" – the first woman to run a national newspaper – and continued to edit both titles until 1901. There was a further change of ownership in 1903, and then in 1915 the paper was bought by William Berry and his brother, Gomer Berry, later ennobled as Lord Camrose and Viscount Kemsley respectively. Under their ownership, "The Sunday Times" continued its reputation for innovation: on 23 November 1930, it became the first Sunday newspaper to publish a 40-page issue and on 21 January 1940, news replaced