Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Rade Korda because of his refusal to subordinate himself to the Chetnik command; however, Korda avoided death by participating in the actions organized against the occupying Axis forces and Muslims. Control of Bijelo Polje and Korda were factors in the conflict between Pavle Đurišić and Miloš Glišić. After Miloš Glišić and his Chetniks were expelled from Nova Varoš, Korda was under the command of Pavle Đurišić; however, he independently controlled Serb villages on the border between Bijelo Polje and Sjenica. Đurišić appointed Korda commander of the 2nd Bijelo Polje brigade of the 150-man Lim-Sandžak Chetnik Detachment. According to published Chetnik postwar sources,