Viz (comics) and Christina Martin. Many "Viz" characters have featured in long-running strips, becoming well-known in their own right, including spin-off cartoons. Characters often have rhyming or humorous taglines, such as Roger Mellie, the Man on the Telly; Nobby's Piles; Johnny Fartpants; Buster Gonad; Sid the Sexist; Sweary Mary or Finbarr Saunders and his Double Entendres. Others are based on stereotypes of British culture, mostly via working class characters, such as Biffa Bacon, Cockney Wanker and The Fat Slags. In addition to this, the comic also contains plenty of 'in jokes' referring to people and places in and around Newcastle upon Tyne.
Sid the Sexist don't impress the girls. He tries to soften the blow of his outrageous behaviour with nice, friendly Geordie words. Sid thinks that a few "hinnys" and "pets" thrown liberally into his disgusting conversation will win the hearts of women. He usually ends up in hospital having painful procedures to remove things women have shoved where the sun doesn't shine." Sid and his mates Baz, Bob and Joe, who are all Geordies, spend much of their time hanging around at the pub, with Sid bragging to them continually about his apparent sexual prowess. Sid "spectacularly fail[s] in the pursuit to which