Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Zoltan Korda for the adventure film "Sanders of the River" (1935), starring the American actor Paul Robeson and Leslie Banks. The film proved a significant commercial and critical success, giving Korda the first of his four nominations for "Best Film" at the Venice Film Festival. Korda and Robert Flaherty won the Venice festival's "Best Director" award for "Elephant Boy" (1937). A former cavalry officer in the Common Army, afterwards in the Austro-Hungarian Army in World War I, Korda made a number of military action/adventure films, many of which were filmed in Africa or India. Of his directorial efforts, 1939's "The Four Feathers,"