First Lady of the United States and provided elite women with opportunities to play backstage political roles. Both Martha Washington and Abigail Adams were treated as if they were "ladies" of the British royal court. Dolley Madison popularized the First Ladyship by engaging in efforts to assist orphans and women, by dressing in elegant fashions and attracting newspaper coverage, and by risking her life to save iconic treasures during the War of 1812. Madison set the standard for the ladyship and her actions were the model for nearly every First Lady until Eleanor Roosevelt in the 1930s. She traveled widely and spoke to many groups, often
First Lady of the United States about "the First Lady in the Land", referring to Mary Todd Lincoln. The title first gained nationwide recognition in 1877, when newspaper journalist Mary C. Ames referred to Lucy Webb Hayes as "the First Lady of the Land" while reporting on the inauguration of Rutherford B. Hayes. The frequent reporting on Lucy Hayes' activities helped spread use of the title outside Washington. A popular 1911 comedic play about Dolley Madison by playwright Charles Nirdlinger, titled "The First Lady in the Land", popularized the title further. By the 1930s, it was in wide use. Use of the title later spread from