Campaign for Real Ale Campaign for Real Ale The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, real cider and the traditional British pub. With over 191,000 members, it is now the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU). The organisation was founded in 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.
India pale ale IBU with alcohol in the range 5% to 8%. The modern incarnation is described as "A hoppy, moderately-strong, very well-attenuated pale British ale with a dry finish and a hoppy aroma and flavour". Some beers, for example Greene King IPA and Charles Wells Eagle IPA are marketed with the initials IPA despite actually being examples of ordinary bitters. In the opinion of the Campaign for Real Ale, "so-called IPAs with strengths of around 3.5% are not true to style", although IPAs with an abv of 4% or lower have been brewed in Britain since at least the 1920s. Strong and