Fifty Shades (film series) the second, "Fifty Shades Darker", was released on February 10, 2017. "Fifty Shades Freed", the third film, was released on February 9, 2018. Worldwide, the series has grossed over $1.320 billion, making it the fourth highest-grossing R-rated franchise of all-time. Two years after the trilogy's first novel was released, several distribution companies had bid for the rights of the trilogy. Warner Bros., Sony, Paramount and Universal, as well as Mark Wahlberg's production company, put in bids for the film rights. The winning bid went to Universal Studios and Focus Features, at $5 million. With James gaining control over the process
Fifty Shades of Grey "Fifty Shades" trilogy as an example of viral marketing and of the rise in popularity of female erotica, attributing its success to the discreet nature of e-reading devices. Due to the heightened interest in the series, the license to the "Fifty Shades" trilogy was picked up by Vintage Books for re-release in a new and revised edition in April 2012. The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Many other erotic works quickly became best-sellers following "Fifty Shades" success, while other popular works, such as Anne Rice's "The Sleeping Beauty"