Che Guevara in popular culture Che Guevara in popular culture Appearances of Argentine Marxist revolutionary Che Guevara (1928–1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. Che Guevara's image is viewed as everything from an inspirational icon of revolution, to a retro and vintage logo. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph
Luis Korda de Asuntos Historicos in November 1966 (lead at the time by Celia Sanchez), along with any negatives relating to the Revolution. Yet two years later, on 14 March 1968, in the absence of the two Kordas, the company was officially closed as part of the last wave of nationalisation; the artwork was seized and given to the Oficina de Asuntos Historicos. The majority of the commercial and fashion photographs by Alberto, Luis and their later associate Genovevo Vasquez were lost, and with them an important and hitherto little-understood chapter in the history of Cuban photography. After the closure of "Korda