Giangiacomo Feltrinelli son still run "Feltrinelli Editore" together. In the post-war period Feltrinelli had joined the Italian Socialist Party (PSI) before moving to the Italian Communist Party (PCI), which he left in 1957. Feltrinelli spent the Sixties travelling the world and making links with various radical Third World leaders and guerrilla movements. In the Cuban house of the photographer Alberto Korda, Feltrinelli saw and was given the iconic photo of Che Guevara now seen everywhere. Within six months of Che’s assassination, Feltrinelli sold over two million posters bearing the image. In 1964, Feltrinelli met the leader of the Cuban revolution, Fidel Castro.
Alberto Korda established newspaper offered the largest space for photographers to display their photographs, and Korda became part of the revolutionary cause. Korda Says, “Nearing 30, I was heading toward a frivolous life when an exceptional event transformed my life: The Cuban Revolution. It was at this time that I took this photo of a little girl, who was clutching a piece of wood for a doll. I came to understand that it was worth dedicating my work to a revolution which aimed to remove these inequalities.” He got caught up in the ideals of the revolution and began photographing its leaders.