Bing Crosby Bing Crosby Harry Lillis "Bing" Crosby Jr. (; May 3, 1903 – October 14, 1977) was an American singer and actor. The first multimedia star, Crosby was a leader in record sales, radio ratings, and motion picture grosses from 1931 to 1954. His early career coincided with recording innovations such as the microphone. This allowed him to develop an intimate singing style that influenced many male singers who followed him, including Perry Como, Frank Sinatra, Dick Haymes, and Dean Martin. "Yank" magazine said that he was the person who had done the most for American soldiers' morale during World War
This Is Bing Crosby cost and for Crosby it offered the chance of a substantial long-term capital gain on the shares. The first show was broadcast on November 22, 1948, initially in the 9:45–10:00 a.m. slot, and a number of different stations took the show with a variety of sponsors as well as Vacuum Foods. Between records, which were mostly Crosby recordings, the singer and Ken Carpenter talked of frozen orange juice, as an acceptable alternate, and Minute Maid became a household word with sales in excess of $100 million within a few years. Crosby’s financial adviser, Basil Grillo, set up Bing Crosby Entertainment