Cervelat was covered closely by the Swiss media and in a newspaper poll, 72% of those surveyed said the ""cervelas", as they knew it, had to be saved." The cervelat crisis was brought up in a parliamentary debate wherein state councillor and president of the Swiss Meat Association, Rolf Büttiker, spoke of the national sausage's social significance, calling it a "cult sausage" and "the worker's steak". The Swiss government entered into negotiations with the EU to seek an exception for zebu intestines, and Swiss scientists were sent to Brazil hoping to show that the intestines posed no risk of transmitting mad
Food Fight: The Inside Story of the Food Industry Food Fight: The Inside Story of the Food Industry Food Fight: The Inside Story of the Food Industry, America's Obesity Crisis, & What We Can Do About It, published on September 16, 2004 by McGraw-Hill, was written by Kelly D. Brownell, Director of the Rudd Center for Food Policy and Obesity at Yale. The book looks at the causes of the obesity epidemic in America and why the crisis is spreading overseas. The book claims to reveal both the roots of the problem and what might be done, exploring the convergence of human nature, public indifference, and capitalistic spirit that