15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby state inheritance taxes on his deceased wife's estate. The Bing Crosby Breeders' Cup Handicap at Del Mar Racetrack is named in his honor. Crosby had an interest in sports. In the 1930s, his friend and former college classmate, Gonzaga head coach Mike Pecarovich appointed Crosby as an assistant football coach. From 1946 until his death, he owned a 25% share of the Pittsburgh Pirates. Although he was passionate about the team, he was too nervous to watch the deciding Game 7 of the 1960 World Series, choosing to go to Paris with Kathryn and listen to its radio broadcast. Crosby