TSB Bank (United Kingdom) and consists of three interlocking circles in varying shades of blue bearing the name of the bank. Since its launch in 2013, TSB has used the slogan "Local banking for Britain" rather than "The bank that likes to say yes" slogan used by the former Trustee Savings Bank. TSB's launch advertising campaign featured a short film about the bank's founder Henry Duncan and was voiced by Patrick Stewart. On its formation in September 2013, TSB Bank plc had: The bank offers a full range of personal and business banking and financial services, including current accounts, mortgages, credit products, insurance, and
Advertising slogan as ideas take hold with the public. Some advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan. Slogans that associate emotional responses or evoke recollections of past memories increase their likelihood to be adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. If a slogan is adopted by