Ideal Home Show in the Century Street. In September 2009 the show changed hands for the first time in its history, after being sold by the "Daily Mail" to Media 10. The 2010 Ideal Home Show won the award for Best Consumer Show over 2,000sqm at the Industry AEO Awards. The 2011 Ideal Home Show took place from 11 to 27 March at Earls Court Exhibition Centre. With more than 50,000 buyers each exhibitor sold goods worth £1,000,000. Ideal Home Show The Ideal Home Show (formerly called the Ideal Home Exhibition) is an annual event in London held at Olympia, London. The show
Ideal Home Show where designs were invited and the winning schemes erected at the exhibition the following year. The first exhibition was held in 1908 at the Olympia exhibition centre, with sections dedicated to "phases of home life" such as construction, food and cookery, furniture and decoration. Demonstrations and contests included an Arts and Crafts competition and a competition to design the "Ideal Home". Wareham Smith, advertising manager of the "Daily Mail", founded the exhibition as a marketing event for the newspaper. It was often visited by celebrities and royalty. The inaugural Daily Mail Ideal Home Exhibition was opened by the Lord Mayor