Cervelat was covered closely by the Swiss media and in a newspaper poll, 72% of those surveyed said the ""cervelas", as they knew it, had to be saved." The cervelat crisis was brought up in a parliamentary debate wherein state councillor and president of the Swiss Meat Association, Rolf Büttiker, spoke of the national sausage's social significance, calling it a "cult sausage" and "the worker's steak". The Swiss government entered into negotiations with the EU to seek an exception for zebu intestines, and Swiss scientists were sent to Brazil hoping to show that the intestines posed no risk of transmitting mad
What the World Needs Now Is Love to play it for DeShannon. The song was also rejected by Gene Pitney, reportedly over a financial dispute. DeShannon's version was recorded on March 23, 1965, at New York's Bell Sound studios. Bacharach arranged, conducted and produced the session. In addition to the DeShannon hit recording and the numerous cover versions, "What the World Needs Now is Love" served as the basis for a distinctive 1971 remix. Disc jockey Tom Clay was working at radio station KGBS in Los Angeles, California, when he created the single "What the World Needs Now is Love/Abraham, Martin and John", a social commentary that