Linda McCartney Racing Team Linda McCartney Racing Team The Linda McCartney Racing Team was a British professional road bicycle racing team. The team began in 1998 with Linda McCartney Foods, maker of vegetarian food, sponsoring vegetarian riders and staff. The company was started by Sir Paul McCartney's wife, Linda. Team success would promote vegetarianism and Linda McCartney Foods. The team was to compete in Britain before expanding to international events. It was initially composed of British riders with more experienced riders joining later to improve credentials for the UCI World Cup and the Grand Tours. It was the first British team to ride the
Linda McCartney Foods did further work with Ross Young in 1995 to update the packaging with an emphasis on hand-written copy linked with the Linda McCartney persona. In October 1996, United Biscuits' McVitie's worked with Springett to update the woodcut design from country scenery to kitchen images. The campaign theme of "Delicious recipes created in Linda's kitchen," reflected a changed focus from mass production, to imply a personalised brand from McCartney's kitchen. The Linda McCartney Foods brand was preceded by the bestseller success of McCartney's cookbook, "Linda McCartney's Home Cooking", published in 1989. More than 40,000 copies were sold. The tour chef for