Alfred Hitchcock York when Hitchcock saw her, in October 1961, in an NBC television ad for Sego, a diet drink: "I signed her because she is a classic beauty. Movies don't have them any more. Grace Kelly was the last." He insisted, without explanation, that her first name be written in single quotation marks: 'Tippi'. In "The Birds", Melanie Daniels, a young socialite, meets lawyer Mitch Brenner (Rod Taylor) in a bird shop; Jessica Tandy plays his possessive mother. Hedren visits him in Bodega Bay (where "The Birds" was filmed) carrying a pair of lovebirds as a gift. Suddenly waves of birds
The Birds (film) enjoy than carp at." Philip K. Scheuer of the "Los Angeles Times" was among the critics who panned the film, writing that Hitchcock "was once widely quoted as saying he hated actors. After his 1960 'Psycho' and now 'The Birds,' it must be fairly obvious that he has extended his abhorrence to the whole human race. For reasons hardly justified either dramatically or esthetically, the old master has become a master of the perverse. He has gone all out for shock for shock's sake, and it is too bad." "Variety" published a mixed assessment, writing that while the film was