Tony Waddington (songwriter) then offered it to the demo musicians, provided that they would become an actual group. The musicians agreed, were named The Rubettes, and "Sugar Baby Love" became a UK number one hit in 1974, also reaching number 37 in the US chart. They wrote and produced all of the Rubettes' subsequent UK hits – nine Top 50 hits in all between 1974 and 1977 – winning an Ivor Novello Award as Songwriters of the Year, and also reached the UK Top 10 with "Sugar Candy Kisses" by Mac and Katie Kissoon. They set up their own record label, State Records,
Love Will Save the Day and reached #5 on the R&B Chart, and #1 on the Hot Club/Dance Play Tracks. On the Radio & Records Airplay chart the song debuted at #33 on the July 7, 1988 issue, after five weeks it reached and peaked at #7 staying there for two weeks and staying on the top 10 of the chart for four weeks, the single remained on the chart for ten weeks. Internationally, the song mostly saw less success except in the Netherlands where it reached number 6 and the United Kingdom, where it peaked at #10 and Switzerland, where it went Top 20.