15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Sings Cole Porter Songs Never Realized", written by Cole Porter and Melville Gideon and featuring Victor Young and His Orchestra. The songs were also featured on a 10" LP album, Decca DL 5064 issued in 1949. Track listing Side 1 Side 2 Bing Crosby Sings Cole Porter Songs Bing Crosby Sings Cole Porter Songs is a Decca Records studio 78rpm album of phonograph records by Bing Crosby featuring the songs of Cole Porter. Bing Crosby had enjoyed unprecedented success during the 1940s with his discography showing six No. 1 hits in 1944 alone. His films such as "Going My Way" and "The Bells of