Merry Hill Shopping Centre store by well over a decade, only closing when the retailer went into liquidation over the 2008/09 winter. The completion of Merry Hill resulted in the loss of many big name retailers from nearby town centres, with Dudley arguably being the hardest hit, suffering a 70% decline in retailing market share following Merry Hill's opening. However, some retailers kept their stores in nearby towns open, despite opening new stores at Merry Hill. WH Smith, who have been at Merry Hill since 1989, still have a store in Halesowen, and even opened a new store in Stourbridge during the 1990s. The
Merry Hill Shopping Centre ten-year period exempt from business rates. Developers saw the opportunity to take advantage of lack of restrictions by making a shopping centre, rather than industrial units originally envisaged as the mainstay of the Enterprise Zone. The Enterprise Zone encompassed both the former steelworks site and a large open green space known as Merry Hill Farm. This was cherished locally as a haven for wildlife. During 1982, the site was bought by Richardson Developments with the intention of constructing a large shopping centre. December 1982 saw the closure of the Round Oak Steelworks after 125 years. There was much hostility when