Soap B.J. Johnson Soap Company, introduced "Palmolive" brand soap that same year. This new brand of soap became popular rapidly, and to such a degree that B.J. Johnson Soap Company changed its name to Palmolive. In the early 1900s, other companies began to develop their own liquid soaps. Such products as Pine-Sol and Tide appeared on the market, making the process of cleaning things other than skin, such as clothing, floors, and bathrooms, much easier. Liquid soap also works better for more traditional or non-machine washing methods, such as using a washboard. A variety of methods are available for hobbyists to
Woodbury Soap Company camera. The text advertised that Woodbury Soap was now enriched with "filter sunshine". Several celebrities also appeared in advertisements for Woodbury Soap. In 1938, debutante Brenda Frazier appeared in and for the company's soap which included a testimonial from the gossip columnist who was largely responsible for her fame, Cholly Knickerbocker). Future actress Oona O'Neill, who was then known as "New York's No. 1 "Deb", appeared in ads for the company's soap in 1943. In the 1940s and 1950s, actresses Lucille Ball, Virginia Bruce, Leslie Caron, Linda Darnell, Gloria De Haven, Ava Gardner, Judy Garland, Veronica Lake, Myrna Loy, Marie