15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Star Dust (Bing Crosby album) Star Dust (Bing Crosby album) Star Dust is a compilation album of phonograph records by Bing Crosby released in 1940 featuring songs that are sung sentimentally, being based upon the 1927 popular song "Star Dust". This album featured his 1939 Decca recording of the song, not the 1931 recording he made for Brunswick. These previously issued songs were featured on a 6-disc, 78 rpm album set, Decca Album No. 181. In 1950, a set of the same name but slightly different selections was released with a darker cover. These reissued songs were featured on a 4-disc, 78 rpm album set,