Merry Hill Shopping Centre and local council leaders have stated their aim to better connect and integrate Merry Hill with the traditional town centre of Brierley Hill. The Dudley Canal was re-routed in the late-1990s, and between 2002-2005, housing has been developed around the complex (several apartment blocks opposite the cinema as well as apartments and houses overlooking Pedmore Road). A new line of the West Midlands Metro tram system was scheduled to reach the site in 2011, but has been delayed indefinitely. In July 2017, plans were revealed to expand the centre to include more restaurants and to open a new Odeon cinema
Travel Merry Hill and it was completed in 1989). In the early days, the fleet consisted of Carlyle Works bodied Freight Rover Sherpa vehicles. An attraction to customers of the Merry Hill Minibus service was that the buses gave change to passengers not having the exact fare, which was not the case with the incumbent Travel West Midlands. The company intended to operate around 100 vehicles from the time of the centre's completion in November 1989, but stalled at 46 following the early 1990s recession. During 1997 Merry Hill Minibuses was taken over by West Midlands Travel's parent company National Express who continued