Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,
Ceres (mythology) among the Dii Consentes, Rome's equivalent to the Twelve Olympians of Greek mythology. The Romans saw her as the counterpart of the Greek goddess Demeter, whose mythology was reinterpreted for Ceres in Roman art and literature. Ceres' name derives from the reconstructed Proto-Indo-European root "*ḱerh₃-", meaning "to satiate, to feed", which is also the root for Latin "crescere" "to grow" and through it, the English words "create" and "increase". Roman etymologists thought "ceres" derived from the Latin verb "gerere", "to bear, bring forth, produce", because the goddess was linked to pastoral, agricultural and human fertility. Archaic cults to Ceres are