Midland Bank biggest bank in the world, the building is currently (2015) under development as a hotel. HSBC UK swift code (all offices in the United Kingdom) being "MIDLGB22" reflects its past as the Midland Bank. The Midland Bank was famous for its golden griffin logo, surrounded by golden coins originally introduced in 1965 on a black, then later blue background, and for its slogan "the listening bank," written by the advertising executive Rod Allen. Advertisements for the bank appeared in the popular computer game "Theme Park". The Midland Bank still traded as Midland Bank, but using the HSBC logo from 1997,
Advertising slogan to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase. A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually: The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers. Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a