15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby: The Voice of Christmas Bing Crosby: The Voice of Christmas The Voice of Christmas: The Complete Decca Christmas Songbook is a two-disc collection of Christmas music recorded by Bing Crosby for the Decca label between 1935 and 1956, released by Universal Music Group on October 6, 1998. Crosby was the first popular singer to record Christmas songs, and his 1942 recording of "White Christmas" for the movie "Holiday Inn" is the best-selling single of all-time. The most prolific period for his Christmas recordings was between 1942 and 1955, including his Christmas songs recorded with The Andrews Sisters. Crosby continued to record Christmas titles for