15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Songs Bing Crosby recorded multiple times Coming into radio during the early 1930s, Crosby felt he needed a theme song. He co-wrote Where the Blue of the Night Meets the Gold of the Day and performed it as the theme for many of his radio show series. He made several recordings in the studio to be public releases with different record labels. Shortly after leaving Paul Whiteman's band, The Rhythm Boys broke up because Crosby was beginning to be featured more and more on his own. Bing recorded Wrap Your Troubles in Dreams with Gus Arnheim and His Cocoanut Grove Orchestra. Songs Bing Crosby recorded multiple