Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,
Amalthea (mythology) Amalthea (mythology) In Greek mythology, Amaltheia () is the most-frequently mentioned foster-mother of Zeus. The name "Amaltheia", in Greek "tender goddess", is clearly an epithet, signifying the presence of an earlier nurturing goddess, whom the Hellenes, whose myths we know, knew to be located in Crete, where Minoans may have called her a version of "Dikte". There were different traditions regarding Amaltheia. Amaltheia is sometimes represented as the goat who nurtured the infant-god in a cave in Cretan Mount Aigaion ("Goat Mountain"), sometimes as a goat-tending nymph of uncertain parentage (the daughter of Oceanus, Helios, Haemonius, or—according to Lactantius—Melisseus), The