15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
This Is Bing Crosby This Is Bing Crosby This Is Bing Crosby was a fifteen-minute five times a week daytime radio program featuring Bing Crosby acting as a disc jockey. Minute Maid quick frozen concentrated orange juice was promoted on the shows. Frozen orange juice was developed by necessity for troops during the war by National Research Corporation. In the late 1940s, Vacuum Foods Corporation, who were marketing the Minute Maid brand, wanted to educate the public and stimulate sales. An original investor in Vacuum Foods was Jock Whitney, a wealthy sportsman who had met Bing Crosby in horse racing circles. During a round