Merry Hill Shopping Centre of these towns led to both stores being closed on 25 August 1990, some two months before the Merry Hill store opened. A similar situation had arisen with British Home Stores, who had opened a store in the final phase of the complex in November 1989, but continued to trade from its Dudley store; however the opening of the Merry Hill store was followed by a sharp decline in trade from the Dudley store, and the decision to close this store had been taken by March 1990, with the store finally closing June of that year. Twelve months after opening,
Merry Hill Shopping Centre at Merry Hill made an appearance on the popular Cartoon Network show, The Amazing World of Gumball as "Elmore Mall" in the episode called "The Mothers", Eat Central also made an appearance in the episode called "The Burden". Interior and exterior shots of Merry Hill have also featured in subsequent episodes. Working at Merry Hill gave Catherine O'Flynn the inspiration for the fictional Green Oaks centre, the main location in her successful novel "What Was Lost", The former Sainsburys at Merry Hill was featured in the third episode of the first series of the popular children's television programme Rosie and