Midland Bank biggest bank in the world, the building is currently (2015) under development as a hotel. HSBC UK swift code (all offices in the United Kingdom) being "MIDLGB22" reflects its past as the Midland Bank. The Midland Bank was famous for its golden griffin logo, surrounded by golden coins originally introduced in 1965 on a black, then later blue background, and for its slogan "the listening bank," written by the advertising executive Rod Allen. Advertisements for the bank appeared in the popular computer game "Theme Park". The Midland Bank still traded as Midland Bank, but using the HSBC logo from 1997,
ASB Bank Ira Goldstein character (played by American actor Steve Mellor), a bumbling American banker sent to New Zealand to find out "what makes that bank different". The ads were popular over an 11-year period. However, the campaign ended in 2010 as the bank moved to a new advertising agency from TBWA/Whybin. In October 2011 the bank introduced the Experience ASB campaign with new advertising agency Droga5. The campaign featured voice overs by English actor Dame Judi Dench and allowed potential customers to "test drive" the bank before joining. In July 2012 ASB left Droga5 for Saatchi & Saatchi. In February 2013