Midland Bank biggest bank in the world, the building is currently (2015) under development as a hotel. HSBC UK swift code (all offices in the United Kingdom) being "MIDLGB22" reflects its past as the Midland Bank. The Midland Bank was famous for its golden griffin logo, surrounded by golden coins originally introduced in 1965 on a black, then later blue background, and for its slogan "the listening bank," written by the advertising executive Rod Allen. Advertisements for the bank appeared in the popular computer game "Theme Park". The Midland Bank still traded as Midland Bank, but using the HSBC logo from 1997,
Advertising slogan the public, it can have a notable influence in everyday social interaction. Slogans can serve as connection points between community members as individuals share pithy taglines in conversation. In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from the discussion. Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes. The use of slogans may be examined in so far as the slogans elicit unconscious and unintentional responses. Quantifying the effects of an effective, or ineffective, ad campaign can prove challenging