15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Theater Bing Crosby Theater Bing Crosby Theater is a performing arts theater located in Spokane, Washington which was designed by theater architect Edwin W. Houghton. The theater was originally built in 1914 as an 800-seat movie theater called Clemmer Theater. Between May and October 1925, local singer Bing Crosby was a regular performer at the theater. Over the years the theater fell into disrepair until it was purchased by a local company in 1988 and refurbished. The theater was placed on the National Register of Historic Places in December 1988. It was re-opened as the Metropolitan Performing Arts Center and was