Cervelat was covered closely by the Swiss media and in a newspaper poll, 72% of those surveyed said the ""cervelas", as they knew it, had to be saved." The cervelat crisis was brought up in a parliamentary debate wherein state councillor and president of the Swiss Meat Association, Rolf Büttiker, spoke of the national sausage's social significance, calling it a "cult sausage" and "the worker's steak". The Swiss government entered into negotiations with the EU to seek an exception for zebu intestines, and Swiss scientists were sent to Brazil hoping to show that the intestines posed no risk of transmitting mad
What Now (song) it she explained the concept of the video, "It's gonna be kind of eerie, very creepy because 'What Now' is one of those songs that you can get really boring with the visual. You can get really almost expected. Everybody's probably expecting narrative type of video, a love story of some sorts or something really soft and pretty" and then says, "It is pretty and kind of soft, but it's really a little demented." Prior to the video's release, Rihanna posted a sneak peek of the video on YouTube. The official music video was released to VEVO on November 15,