15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
The Ford Road Show Featuring Bing Crosby into the Crosby-Clooney programs of 1960-62. The 5-minute programs were scattered through the program day, five days a week. Crosby's program was aired on CBS twice on Sunday, then M-W-F and on alternate weeks, T-Th-Sat. It is believed that 286 of these shows were produced for the series, which started Monday, September 2, 1957 and ended Sunday, August 31, 1958. The Ford Road Show Featuring Bing Crosby This was a 5-minute CBS network radio show which in its allotted time included an opening theme, one or two songs by Bing Crosby, commercials by Ken Carpenter, closing theme, and on occasion