History of West Ham United F.C. record attendance far in excess of the organisers' expectations or stadium capacity, and the presence of "Billie," a horse, ridden by PC G.A. Scorey (sometimes given as "Storey") that was required to clear the pitch in order for play to start. As a result, the final is commonly referred to as ""The White Horse Final"". The team lost 2–0 on the day in what became the marquee event for football. Sometime during the late twenties the club acquired one of its other longstanding monikers. At the time a Pears soap commercial featuring the curly haired child in the Millais "Bubbles"
1963–64 FA Cup 1963–64 FA Cup The 1963–64 FA Cup was the 83rd staging of the world's oldest football cup competition, the Football Association Challenge Cup, commonly known as the FA Cup. West Ham United won the competition for the first time (despite having reached the 1923 final), beating Preston North End 3–2 in the final at Wembley. Matches were scheduled to be played at the stadium of the team named first on the date specified for each round, which was always a Saturday. Some matches, however, might be rescheduled for other days if there were clashes with games for other competitions or