2014 Commonwealth Games George Square daily. The full Games brand identity was developed by Glasgow design studio Tangent Graphic, the lead creative agency between 2010 and 2014. Tangent's first major project was the official sport Pictograms, launched on 23 July 2011, and they continued to deliver and influence every aspect of the Glasgow 2014 identity. Tangent inherited the official logo which was designed by Marque Creative. The logo was unveiled on Commonwealth Day, 8 March 2010. It was inspired by three factors, time, data and measurement. Its rings are proportioned to represent the 20th Commonwealth Games, across 17 sports, over 11 days in
Wales at the 2014 Commonwealth Games the previous two competitions. Paralympic world record holding athlete Aled Davies was confirmed as team captain at the official team send-off at the Swalec Stadium in Cardiff on 23 June 2014. High Standards were set in the run up to the 2014 Commonwealth Games for the Wales team, with a target of 27 medals set by the Commonwealth Games Council for Wales. This surpassed the team's total achieved at the 2010 Commonwealth Games in Delhi. The first major set back for the team was the withdrawal in June of world triathlete champion Non Stanford, who was unable to recover in