Milk Tray also renamed in 2015 to "Strawberry Temptation". Between 1947 and 1981 a Milk Tray Bar was available which featured 8 different centres. From 1968 to 2003, the chocolate was advertised by the 'Milk Tray Man' a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady. The original tagline was "And all because the lady loves Milk Tray". There were 19 adverts in the series. Six actors played the Milk Tray Man. Actor Gary Myers, who is most recognizable as the action figure, starred in 11 of them between 1968
Famous Footwear of the day, Adidas and Puma. Consumer demand for this emerging product category was enormous. In response, Famous Footwear opened up a number of little sporting goods shops called All Star Sports Centers, facilities which were directly promoted by regular Famous stores. The move accelerated the growth of the Famous Footwear chain again, albeit the company's typical business model, which was historically based upon the long margins possible through bulk buying of discontinued products. In the ensuing decades, Famous gradually moved to a more-traditional markup structure based upon the bulk purchase of current goods, while remaining a leading distributor of