15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
The Bing Crosby Show for General Electric and his radio program replaced his father’s on CBS for the summer period of thirteen weeks before Gary began his third year at Stanford. Bing Crosby had decided not to continue with a weekly radio series and in November 1954, he returned to the airwaves with a five-nights a week 15-minute program called "The Bing Crosby Show". The Bing Crosby Show for General Electric The Bing Crosby Show for General Electric was a 30-minute variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS radio from 1952-1954. The series was sponsored by the General Electric company and