15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby for three weeks on the U.S. pop singles chart beginning on August 8, 1931. "I Don't Stand a Ghost of a Chance With You" was his most successful composition, recorded by Duke Ellington, Frank Sinatra, Thelonious Monk, Billie Holiday, and Mildred Bailey, among others. Songs co-written by Crosby include: Four performances by Bing Crosby have been inducted into the Grammy Hall of Fame, which is a special Grammy award established in 1973 to honor recordings that are at least 25 years old and that have "qualitative or historical significance". Fisher, J. (2012). Bing crosby: Through the years, volumes one-nine (1954–56).