2014 Commonwealth Games George Square daily. The full Games brand identity was developed by Glasgow design studio Tangent Graphic, the lead creative agency between 2010 and 2014. Tangent's first major project was the official sport Pictograms, launched on 23 July 2011, and they continued to deliver and influence every aspect of the Glasgow 2014 identity. Tangent inherited the official logo which was designed by Marque Creative. The logo was unveiled on Commonwealth Day, 8 March 2010. It was inspired by three factors, time, data and measurement. Its rings are proportioned to represent the 20th Commonwealth Games, across 17 sports, over 11 days in
Commonwealth Games by the host nation, which may include some team sports such as basketball. In 2015, the Commonwealth Games Federation agreed large changes to the programme which increased the number of core sports, whilst removing a number of optionals, those removed are listed below. Recognised sports are sports which have been approved by the Commonwealth Games Federation but which are deemed to need expansion; host nations may not pick these sports for their programme until the Federation's requirements are fulfilled. Only six teams have attended every Commonwealth Games: Australia, Canada, England, New Zealand, Scotland and Wales. Australia has been the highest