Thomas Allinson mills stand to this day. Allinson's original bread recipe (100% whole grain flour, no fat, less yeast, more water) is still used today, though some lovers of Allinson bread report that it's not as hearty nowadays as it used to be. The advertising slogan for the brand since the 1980s is "Bread wi' nowt ["with nothing"] taken out". In 1911 Allinson bought the failing magazine Vanity Fair from Frank Harris. He failed to revive its fortunes and in 1914 Vanity Fair merged with "Hearth and Home". Thomas Allinson Thomas Richard Allinson (29 March 1858 – 1918) was a British doctor,
Wonder Bread Taggart was purchased by Continental Baking in 1925. This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. In the 1930s, Continental Baking began marketing Wonder Bread in sliced form nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut" bread would not dry out. The W. E. Long Company of Chicago, which had formed a cooperative of bakeries to market Holsum Bread had pioneered and promoted the packaging of sliced bread two years prior, in 1928.