Trumpeter swan The tundra swan ("C. columbianus") more closely resembles the trumpeter, but is significantly smaller. The neck of a male trumpeter may be twice as long as the neck of a tundra swan. The tundra swan can be further distinguished by its yellow lores. However, some trumpeter swans have yellow lores; many of these individuals appear to be leucistic and have paler legs than typical trumpeters. Distinguishing tundra and trumpeter swans from a distance (when size is harder to gauge) can be challenging without direct comparison but it is possible thanks to the trumpeter's obviously longer neck (the great length of
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the