Merry Hill Shopping Centre and local council leaders have stated their aim to better connect and integrate Merry Hill with the traditional town centre of Brierley Hill. The Dudley Canal was re-routed in the late-1990s, and between 2002-2005, housing has been developed around the complex (several apartment blocks opposite the cinema as well as apartments and houses overlooking Pedmore Road). A new line of the West Midlands Metro tram system was scheduled to reach the site in 2011, but has been delayed indefinitely. In July 2017, plans were revealed to expand the centre to include more restaurants and to open a new Odeon cinema
Merry Hill Shopping Centre autumn 1989, when construction began on The Waterfront development, which consisted of Phases 6-8. Phase 6 saw the construction of of offices (the first of which were occupied in December 1990), Phase 7 saw the construction of of restaurants and bars and Phase 8 saw the addition of a business park, which was completed in 1995. Waterfront Way was opened in early-December 1990 to serve the new complex and provide a road link to the shopping centre and also to the main A461 road. The Waterfront development created some 4,000 jobs, but the onset of the recession in 2008 saw