15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
The Bing Crosby – Chesterfield Show to use their advertising budget on the new medium. The show did not reach the top 20 Nielsen ratings and the most highly rated radio show for the season was the "Amos ‘n’ Andy" program with 17.0. The series ended on June 25, 1952. Sponsorship for Crosby moved from Chesterfield to General Electric and in the fall of 1952, "The Bing Crosby Show for General Electric" premiered. The Bing Crosby – Chesterfield Show The Bing Crosby Show for Chesterfield was a 30-minute musical variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS Radio from 1949–1952. The