15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing & Bing Bing & Bing Bing & Bing was one of the most important apartment real estate developers in New York City in the early 20th century. The firm was founded by Leo S. Bing and his brother, Alexander M. Bing. The brothers often worked with the architect Emery Roth on buildings like The Alden, at 82nd and Central Park West, and the Southgate complex of apartment houses on the south side of 52nd Street between First Avenue and the East River. In 1985, the heirs of the Bings sold most of their buildings to a partnership led by Martin J. Raynes.