Trustee Savings Bank clear ground rules on ownership and accountability, neither of which was clear under former legislation. Airdrie Savings Bank refused to join the single entity, and remained the only independent such bank in the UK until it announced its closure in 2017. In 1984, TSB adopted an advertising slogan by which it is still generally remembered today: "The Bank That Likes To Say Yes". In 1986, the Central Trustee Savings Bank Limited was renamed TSB England and Wales plc and Trustee Savings Bank plc was renamed TSB Scotland plc. In 1986, the shares of TSB Group plc were floated on the
ASB Bank Ira Goldstein character (played by American actor Steve Mellor), a bumbling American banker sent to New Zealand to find out "what makes that bank different". The ads were popular over an 11-year period. However, the campaign ended in 2010 as the bank moved to a new advertising agency from TBWA/Whybin. In October 2011 the bank introduced the Experience ASB campaign with new advertising agency Droga5. The campaign featured voice overs by English actor Dame Judi Dench and allowed potential customers to "test drive" the bank before joining. In July 2012 ASB left Droga5 for Saatchi & Saatchi. In February 2013