Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,
Triple Goddess (Neopaganism) reconstructed her ancient worship, drawing on the scholarship of his time, in particular Jane Ellen Harrison and other Cambridge Ritualists. The influential Hungarian scholar of Greek mythology Karl Kerenyi likewise perceived an underlying triple moon goddess in Greek mythology. More recently the prominent archaeologist Marija Gimbutas has argued for the ancient worship of a Triple Goddess in Europe, attracting much controversy, and her ideas also influence modern neo-paganism. Many neopagan belief systems follow Graves in his use of the figure of the Triple Goddess, and it continues to be an influence on feminism, literature, Jungian psychology and literary criticism. The