Merry Hill Shopping Centre and local council leaders have stated their aim to better connect and integrate Merry Hill with the traditional town centre of Brierley Hill. The Dudley Canal was re-routed in the late-1990s, and between 2002-2005, housing has been developed around the complex (several apartment blocks opposite the cinema as well as apartments and houses overlooking Pedmore Road). A new line of the West Midlands Metro tram system was scheduled to reach the site in 2011, but has been delayed indefinitely. In July 2017, plans were revealed to expand the centre to include more restaurants and to open a new Odeon cinema
Merry Hill Shopping Centre building of the first phase of the shopping centre commenced on the green space, rather than on the former steelworks site, which itself was incorporated into the enterprise zone in 1984 - the year that the first phase of the complex - two retail parks and a shopping mall - was given the go-ahead on 2 October 1984, with construction beginning that winter. Despite protests from local residents, the project went ahead and by Christmas 1985 the first three stores - Harris Queensway furniture store, MFI home furnishings retail warehouse (the complex's very first tenant) and Atlantis Electrical superstore -