Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,
Triple Goddess (Neopaganism) preference for a female sovereign. In the anthology "The Greek Myths" (1955), Graves systematically applied his convictions enshrined in "The White Goddess" to Greek mythology, exposing a large number of readers to his various theories concerning goddess worship in ancient Greece. Graves posited that Greece had been settled by a matriarchal goddess-worshipping people before being invaded by successive waves of patriarchal Indo-European speakers from the north. Much of Greek myth in his view recorded the consequent religious political and social accommodations until the final triumph of patriarchy. Graves did not invent this picture but drew from nineteenth and early twentieth