Tony Waddington (songwriter) then offered it to the demo musicians, provided that they would become an actual group. The musicians agreed, were named The Rubettes, and "Sugar Baby Love" became a UK number one hit in 1974, also reaching number 37 in the US chart. They wrote and produced all of the Rubettes' subsequent UK hits – nine Top 50 hits in all between 1974 and 1977 – winning an Ivor Novello Award as Songwriters of the Year, and also reached the UK Top 10 with "Sugar Candy Kisses" by Mac and Katie Kissoon. They set up their own record label, State Records,
Love on the Brain 100, the song reached a new peak of number 69 in the week of January 13, 2017. Three weeks later, the song managed to crack the top twenty, reaching number 12. It became "Anti" second top twenty hit. In Austria, the song debuted at number 53 and has peaked at number 7, while in Germany it debuted at number 100, and has reached a peak of number 21 to date, becoming the album's second highest charting single. In Poland, "Love on the Brain" peaked at number one for four non-consecutive weeks in 2016. Rihanna included "Love on the Brain" in