Merry Hill Shopping Centre closing in June 1990. A further blow came when the local council, Dudley Metropolitan Borough, announced that it was bringing in parking charges throughout the area; this turned more shoppers away from local town centres, and towards the Merry Hill Centre, where parking remains free. Though there have been plans for introducing parking charges at the centre, this has been criticised, ironically, due to fears of impacting trade. In 2008, Merry Hill Centre, along with nearby Brierley Hill, was redesignated as the 'strategic town centre' of the Dudley Borough, and thus the focus of future local government investment. The Merry
Merry Hill Shopping Centre were trading from the site. In November of that year, the Richardson twins announced plans to expand Merry Hill into a large indoor shopping centre to rival the recently completed developments at Telford in Shropshire and Milton Keynes in Buckinghamshire, with a view to completing the development by 1990. The building contract for the shopping malls was let to Tarmac Construction. The first shopping centre and a second phase of the retail park (including Halfords and B&Q which is now Toys R Us) opened in April 1986 (incorporating the Carrefour hypermarket which opened on 1 July that year). However, Carrefour