Isca Dumnoniorum settlement there (modern Caerleon) to be distinguished as "Isca Augusta", while the Devonian Isca was called "Isca Dumnoniorum": Usk of the Dumnonians. Exeter began as settlements on a dry ridge ending in a spur overlooking a navigable river teeming with fish, with fertile land nearby. Although there have been no major prehistoric finds, these advantages suggest the site was occupied early. Coins had been discovered from the Hellenistic kingdoms, suggesting the existence of a settlement trading with the Mediterranean as early as . This is disputed however by Prof T P Wiseman who alleges the hoard was not genuine. Following
Insula (Roman city) forum around which the most important public buildings would be sited. Insula (Roman city) An insula (Latin for "island") is a city block in an ancient Roman city plan, i.e. one that is surrounded by four streets. The term was also used for apartment buildings that took up an entire city block. A standard Roman city plan was based on a grid of orthogonal streets and was probably founded on the ancient Greek model of Hippodamus and was used when new cities were established, e.g. in Roman coloniae. The main streets of each city would be the Decumanus Maximus (east–west-oriented)