Milk Tray also renamed in 2015 to "Strawberry Temptation". Between 1947 and 1981 a Milk Tray Bar was available which featured 8 different centres. From 1968 to 2003, the chocolate was advertised by the 'Milk Tray Man' a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady. The original tagline was "And all because the lady loves Milk Tray". There were 19 adverts in the series. Six actors played the Milk Tray Man. Actor Gary Myers, who is most recognizable as the action figure, starred in 11 of them between 1968
Famous Players-Lasky V. Richards, Jr., with restraint of trade as part of an ongoing investigation into the industry practice of block booking. Describing the Corporation as the "largest concern in the motion picture industry and the biggest theater owner in the world," the Federal Trade Commission accused Famous Players-Lasky and eleven other correspondents with "conspiracy and restraint of trade" in violation of the anti-trust laws. In addition to block-booking charges, the case also accused Famous Players-Lasky of using theater acquisition to intimidate film exhibitors into agreeing to unwanted block booking deals. Several grievances were brought to court, including one from an independent