Midland Bank biggest bank in the world, the building is currently (2015) under development as a hotel. HSBC UK swift code (all offices in the United Kingdom) being "MIDLGB22" reflects its past as the Midland Bank. The Midland Bank was famous for its golden griffin logo, surrounded by golden coins originally introduced in 1965 on a black, then later blue background, and for its slogan "the listening bank," written by the advertising executive Rod Allen. Advertisements for the bank appeared in the popular computer game "Theme Park". The Midland Bank still traded as Midland Bank, but using the HSBC logo from 1997,
Advertising slogan Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh-ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines or tags are American terms describing brief public communications to promote certain products and services. In