Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,
Harnessing the Power of Wisdom Harnessing the Power of Wisdom Harnessing The Power Of Wisdom: From Data to Wisdom is a philosophical book by Andrew Targowski that discusses the concept and status of wisdom in modern society. In the book Targowski defines wisdom as good judgement and choice and also states that wisdom can be taught. He goes on to say that wisdom is one portion of the cognitive units that create the Semantic Ladder: Data, Information, Concept, Knowledge, and Wisdom. Targowski also gives his reasons as to why civilization is, as a whole, further behind than it was in Greek times on a philosophical