Merry Hill Shopping Centre had agreed to become tenants of a new department store in the final phase of the shopping complex. It opened on 23 October 1990, replacing the recently closed stores in nearby towns West Bromwich and Dudley; the retailer had hoped that its Merry Hill store could co-exist with the West Bromwich and Dudley stores, but the onset of the recession and a general downturn in trade in these towns led to the closure of both stores on 25 August 1990. On 24 December 1990, the shopping centre was sold to Mountleigh. Development of the steelworks site did not commence until
Merry Hill Shopping Centre ten-year period exempt from business rates. Developers saw the opportunity to take advantage of lack of restrictions by making a shopping centre, rather than industrial units originally envisaged as the mainstay of the Enterprise Zone. The Enterprise Zone encompassed both the former steelworks site and a large open green space known as Merry Hill Farm. This was cherished locally as a haven for wildlife. During 1982, the site was bought by Richardson Developments with the intention of constructing a large shopping centre. December 1982 saw the closure of the Round Oak Steelworks after 125 years. There was much hostility when