15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Songs Bing Crosby recorded multiple times Songs Bing Crosby recorded multiple times This is a list of Bing Crosby songs he recorded twice or more during his career, excluding all of the 1954 re-recordings for "". Bing's holiday recordings began in 1935, when it was suggested that he record Silent Night and Adeste Fideles for the St. Columban Foreign Missionary Society. In a magazine article, Crosby gave the background to this. "Late that year (1934), a missionary priest, Father Richard Ranaghan, came into the office of Crosby Enterprises. A member of the St. Columban Missionary Fathers, he had just come from their mission in China with