Thomas Allinson mills stand to this day. Allinson's original bread recipe (100% whole grain flour, no fat, less yeast, more water) is still used today, though some lovers of Allinson bread report that it's not as hearty nowadays as it used to be. The advertising slogan for the brand since the 1980s is "Bread wi' nowt ["with nothing"] taken out". In 1911 Allinson bought the failing magazine Vanity Fair from Frank Harris. He failed to revive its fortunes and in 1914 Vanity Fair merged with "Hearth and Home". Thomas Allinson Thomas Richard Allinson (29 March 1858 – 1918) was a British doctor,
Holsum Bread Holsum Bread Holsum Bread is an American brand of packaged sliced white bread. The Holsum name was being used by many retail bakeries, independently, around the country by the early 1900s. In 1908, the W. E. Long Company of Chicago acquired exclusive national rights to the name and formed a cooperative of bakeries to market a single recipe under the brand name Holsum in various cities. One of the largest, earliest, and longest-lasting of the Long Company member bakeries was the Phoenix Bakery, which was renamed the Holsum Bakery in 1929 after then owners Lloyd Eisele and Charles Becker purchased