Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,
The White Goddess The White Goddess The White Goddess: a Historical Grammar of Poetic Myth is a book-length essay on the nature of poetic myth-making by author and poet Robert Graves. First published in 1948, the book is based on earlier articles published in "Wales" magazine, corrected, revised and enlarged editions appeared in 1948, 1952 and 1961. "The White Goddess" represents an approach to the study of mythology from a decidedly creative and idiosyncratic perspective. Graves proposes the existence of a European deity, the "White Goddess of Birth, Love and Death", much similar to the "Mother Goddess", inspired and represented by the phases