Tony Waddington (songwriter) then offered it to the demo musicians, provided that they would become an actual group. The musicians agreed, were named The Rubettes, and "Sugar Baby Love" became a UK number one hit in 1974, also reaching number 37 in the US chart. They wrote and produced all of the Rubettes' subsequent UK hits – nine Top 50 hits in all between 1974 and 1977 – winning an Ivor Novello Award as Songwriters of the Year, and also reached the UK Top 10 with "Sugar Candy Kisses" by Mac and Katie Kissoon. They set up their own record label, State Records,
Reach Out I'll Be There itself replaced by "96 Tears" by Question Mark & the Mysterians. The track also reached number one in the UK Singles Chart, becoming Motown's second UK chart-topper after The Supremes' 1964 release "Baby Love". It replaced Jim Reeves' "Distant Drums" at number one in October 1966, and stayed there for three weeks before being replaced by The Beach Boys' "Good Vibrations" in November. "Rolling Stone" later ranked this version number 206 on its list of "The 500 Greatest Songs of All Time". "Billboard" ranked the record as the number four song for 1966. This version is also currently ranked as