Bank of the People Montreal in 1840. Until 1835, every bank in Upper Canada required a legislated charter which established it as a legal person able to sue, and be sued at law. Only two Banks had been chartered: the Bank of Upper Canada and the Commercial Bank of the Midland District. Both banks were controlled by the "Family Compact" who used their control of the currency supply and credit to control trade and ultimately, the farmers. They had a "licensed monopoly" to print paper money, which reduced competition. In 1835, Dr Charles Duncombe, a Reform politician in the Legislative Assembly, was part of
ASB Bank Ira Goldstein character (played by American actor Steve Mellor), a bumbling American banker sent to New Zealand to find out "what makes that bank different". The ads were popular over an 11-year period. However, the campaign ended in 2010 as the bank moved to a new advertising agency from TBWA/Whybin. In October 2011 the bank introduced the Experience ASB campaign with new advertising agency Droga5. The campaign featured voice overs by English actor Dame Judi Dench and allowed potential customers to "test drive" the bank before joining. In July 2012 ASB left Droga5 for Saatchi & Saatchi. In February 2013