15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Live at the London Palladium of show business. Still looking more like a bank clerk than a star, he reminded them of the 300 million records he has sold in 27 languages and 88 countries in that time …" All tracks featuring Bing Crosby unless annotated. SIDE ONE SIDE TWO SIDE THREE Crosby Family “Round” (Bing Crosby and his family) (7:59) SIDE THREE (continued) SIDE FOUR The Crosby Medley – Bing Crosby and the Joe Bushkin Quartet (30:18) SIDE FOUR (continued) Bing Crosby Live at the London Palladium The performances on June 25 and 26 were recorded by Ken Barnes and issued as a double