15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby more time for golf. He did record his first Philco program in August 1947 so he could enter the Jasper National Park Invitational Golf Tournament in September when the radio season was to start. But golf was not the most important reason. He wanted better quality recording, the ability to eliminate mistakes, and to control the timing of his performances. Because Bing Crosby Enterprises produced the show, he could purchase the best audio equipment and arrange the microphones his way; microphone placement had been debated in studios since the beginning of the electrical era. He would no longer have to