Soap B.J. Johnson Soap Company, introduced "Palmolive" brand soap that same year. This new brand of soap became popular rapidly, and to such a degree that B.J. Johnson Soap Company changed its name to Palmolive. In the early 1900s, other companies began to develop their own liquid soaps. Such products as Pine-Sol and Tide appeared on the market, making the process of cleaning things other than skin, such as clothing, floors, and bathrooms, much easier. Liquid soap also works better for more traditional or non-machine washing methods, such as using a washboard. A variety of methods are available for hobbyists to
Lux (soap) By the early 1920s, it was a hugely successful brand and in 1924, the Lever Brothers conducted a contest that led them to a very interesting finding: women were using Lux as toilet soap. Introduced in the United States in 1924, Lux became the world's first mass market toilet soap with the tagline, "Made as fine as French Soap". In the first two years of its launch, Lux concentrated on building its beauty soap credentials. Advertisements offered consumers "a beauty soap made in the French method" at an affordable price, with the promise of smooth skin. Made with fine-texture, rich