15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Sings the Song Hits from... baritonings." The writer Will Friedwald discussing Crosby's recordings of show tunes said that "My particular favorites are a pair of songs from Kurt Weill and Maxwell Anderson’s Lost in the Stars, “Stay Well” and “The Little Gray House.”... Of all the many lesser known Crosby performances, particularly from the postwar era, these are the ones that most deserve to be heard again." Recording dates follow track titles. Bing Crosby Sings the Song Hits from... 'Bing Crosby Sings the Song Hits from... is a Decca Records album by Bing Crosby featuring songs from recent Broadway musicals issued as a 10” LP