Tony Waddington (songwriter) then offered it to the demo musicians, provided that they would become an actual group. The musicians agreed, were named The Rubettes, and "Sugar Baby Love" became a UK number one hit in 1974, also reaching number 37 in the US chart. They wrote and produced all of the Rubettes' subsequent UK hits – nine Top 50 hits in all between 1974 and 1977 – winning an Ivor Novello Award as Songwriters of the Year, and also reached the UK Top 10 with "Sugar Candy Kisses" by Mac and Katie Kissoon. They set up their own record label, State Records,
Drowned World/Substitute for Love next week, it jumped to number one, where it stayed for one week. It was the third single from "Ray of Light" to reach the top of the chart—Madonna's seventh single overall—following "Frozen" and "Ray of Light". In Austria, the song peaked at number 34, staying in the charts for only one week. In Switzerland, it reached its peak position number 31 on the second week, staying in the charts for five weeks in total. The song had more success on the French Singles Chart, where it debuted at number 88 and gradually moved up the charts, finally peaking at