2014 Commonwealth Games George Square daily. The full Games brand identity was developed by Glasgow design studio Tangent Graphic, the lead creative agency between 2010 and 2014. Tangent's first major project was the official sport Pictograms, launched on 23 July 2011, and they continued to deliver and influence every aspect of the Glasgow 2014 identity. Tangent inherited the official logo which was designed by Marque Creative. The logo was unveiled on Commonwealth Day, 8 March 2010. It was inspired by three factors, time, data and measurement. Its rings are proportioned to represent the 20th Commonwealth Games, across 17 sports, over 11 days in
2018 Commonwealth Games "Share the Dream". It was chosen to highlight the dreams and experience at the games that were shared by participants of the games, ranging from athletes to volunteers and the host country Australia to the world including the Commonwealth nations. The emblem was launched on 4 April 2013, which marked exactly five years until its opening ceremony. It was unveiled at the Southport Broadwater Parklands. It was designed by the New South Wales based brand consultancy WiteKite. The emblem of the 2018 Commonwealth Games was a silhouette of the skyline and landscape of Gold Coast, the host city of the