Tony Waddington (songwriter) then offered it to the demo musicians, provided that they would become an actual group. The musicians agreed, were named The Rubettes, and "Sugar Baby Love" became a UK number one hit in 1974, also reaching number 37 in the US chart. They wrote and produced all of the Rubettes' subsequent UK hits – nine Top 50 hits in all between 1974 and 1977 – winning an Ivor Novello Award as Songwriters of the Year, and also reached the UK Top 10 with "Sugar Candy Kisses" by Mac and Katie Kissoon. They set up their own record label, State Records,
The Colour of My Love in the United States. In the United Kingdom, it debuted at number ten in March 1994. Thanks to the success of "Think Twice", the album reached number one on the UK Albums Chart in January 1995 and spent seven weeks at the top. For five consecutive weeks, "Think Twice" and "The Colour of My Love " stood simultaneously on top of the UK charts, an achievement not replicated since 1965 and the heyday of The Beatles. In December 1995, the album was certified five-times Platinum by the BPI for selling 1.5 million copies. It also became the third best-selling album