Thomas Allinson mills stand to this day. Allinson's original bread recipe (100% whole grain flour, no fat, less yeast, more water) is still used today, though some lovers of Allinson bread report that it's not as hearty nowadays as it used to be. The advertising slogan for the brand since the 1980s is "Bread wi' nowt ["with nothing"] taken out". In 1911 Allinson bought the failing magazine Vanity Fair from Frank Harris. He failed to revive its fortunes and in 1914 Vanity Fair merged with "Hearth and Home". Thomas Allinson Thomas Richard Allinson (29 March 1858 – 1918) was a British doctor,
Wonder Bread Unsliced bread returned for a while during World War II due to a steel shortage that led to an industry-wide slicing suspension in 1943. Bread slicers returned two years later. During the 1940s, Continental Baking began adding vitamins and minerals to Wonder Bread as part of a government-sponsored program of enriching white bread, which was notoriously deficient in vitamin and mineral content, to combat certain diseases. Known as the "Quiet Miracle", this development is credited with greatly reducing the incidence of the diseases beriberi and pellagra. Wonder was also the first national bread brand to feature open dating as well