15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby – Way Back Home Bing Crosby – Way Back Home Bing Crosby – Way Back Home is a Decca Records compilation 78rpm album of phonograph records by Bing Crosby featuring sentimental and homely songs . Bing Crosby had enjoyed unprecedented success during the 1940s but his discography indicates that the hits were becoming less frequent. His record company - Decca - had enthusiastically embraced the relatively new vinyl long-playing discs by putting out many albums of his songs to counter the reduction in hit singles. This particular album was one of the last to be issued in all three formats of 78rpm and 45rpm