15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Sings the Song Hits from... Bing Crosby Sings the Song Hits from... 'Bing Crosby Sings the Song Hits from... is a Decca Records album by Bing Crosby featuring songs from recent Broadway musicals issued as a 10” LP issued as catalog No. DL5298 and as a 4-disc 78rpm box set (A-805) and as a 4-disc 45rpm set (9-144). The sides were issued as singles also and received warm reviews from Billboard. Looking at "The Big Movie Show in the Sky" they said "Pretentious production number from “Texas L’il Darlin’” is performed impressively by Crosby and the Morgan organization." and for "The Yodel Blues" "Bing is