Merry Hill Shopping Centre closing in June 1990. A further blow came when the local council, Dudley Metropolitan Borough, announced that it was bringing in parking charges throughout the area; this turned more shoppers away from local town centres, and towards the Merry Hill Centre, where parking remains free. Though there have been plans for introducing parking charges at the centre, this has been criticised, ironically, due to fears of impacting trade. In 2008, Merry Hill Centre, along with nearby Brierley Hill, was redesignated as the 'strategic town centre' of the Dudley Borough, and thus the focus of future local government investment. The Merry
Merry Hill Shopping Centre hotel at its base, a restaurant halfway up and a nightclub plus observatory at the top. However, plans to build it were scrapped in 1992. Having already purchased a 50% share from Westfield in March 2014, Intu Properties acquired the remaining 50% from the Queensland Investment Corporation in June 2016. When the Merry Hill Centre first opened, a number of large retail chains decided to move their stores from surrounding towns into the new shopping centre. These included: Marks & Spencer, C&A (C&A closed in early-2001 and the store is now occupied by H&M) and formerly Littlewoods, until they closed