15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
The Bing Crosby – Chesterfield Show The Bing Crosby – Chesterfield Show The Bing Crosby Show for Chesterfield was a 30-minute musical variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS Radio from 1949–1952. The series was sponsored by Chesterfield cigarettes and was usually recorded in Hollywood or San Francisco. Notable guest stars and appearances on the series included Peggy Lee, Ella Fitzgerald, Al Jolson, Bob Hope, Mary Martin, The Andrews Sisters, The Bell Sisters and The John Scott Trotter Orchestra. Singer and entertainer Bing Crosby had finished a three-year engagement with Philco and ABC on "Philco Radio Time" which had ended