15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby – The Emperor Waltz set, Decca Album No. A-620. The songs from A-620 were included in the 10" vinyl LP "Top o' the Morning / Emperor Waltz" issued by Decca Records in 1950 with catalog No. DL 5272. In 1962, the songs were also included in the Decca 12" LP "But Beautiful" (DL 4260) in the 15 part "Bing's Hollywood" series. Bing Crosby – The Emperor Waltz Bing Crosby – The Emperor Waltz is an album of phonograph records by Bing Crosby of songs featured in his film "The Emperor Waltz". This was not a soundtrack recording as Crosby recorded the songs separately some