Thomas Allinson mills stand to this day. Allinson's original bread recipe (100% whole grain flour, no fat, less yeast, more water) is still used today, though some lovers of Allinson bread report that it's not as hearty nowadays as it used to be. The advertising slogan for the brand since the 1980s is "Bread wi' nowt ["with nothing"] taken out". In 1911 Allinson bought the failing magazine Vanity Fair from Frank Harris. He failed to revive its fortunes and in 1914 Vanity Fair merged with "Hearth and Home". Thomas Allinson Thomas Richard Allinson (29 March 1858 – 1918) was a British doctor,
Sliced bread long enough to allow the loaves to be wrapped. After failures trying rubber bands and metal pins, he settled on placing the slices into a cardboard tray. The tray aligned the slices, allowing mechanized wrapping machines to function. W.E. Long, who promoted the Holsum Bread brand, used by various independent bakers around the country, pioneered and promoted the packaging of sliced bread beginning in 1928. In 1930 Wonder Bread, first sold in 1925, started marketing sliced bread nationwide. As commercially sliced bread resulted in uniform and somewhat thinner slices, people ate more slices of bread at a time, and ate