Alfred Hitchcock York when Hitchcock saw her, in October 1961, in an NBC television ad for Sego, a diet drink: "I signed her because she is a classic beauty. Movies don't have them any more. Grace Kelly was the last." He insisted, without explanation, that her first name be written in single quotation marks: 'Tippi'. In "The Birds", Melanie Daniels, a young socialite, meets lawyer Mitch Brenner (Rod Taylor) in a bird shop; Jessica Tandy plays his possessive mother. Hedren visits him in Bodega Bay (where "The Birds" was filmed) carrying a pair of lovebirds as a gift. Suddenly waves of birds
The Birds (film) of suspense: the title and the publicity would have already informed the audience that birds attack, but they do not know when. The initial humor followed by horror would turn the suspense into shock. Hitchcock solicited comments from several people regarding the first draft of Hunter's screenplay. Consolidating their criticisms, Hitchcock wrote to Hunter, suggesting that the script (particularly the first part) was too long, contained insufficient characterization in the two leads, and that some scenes lacked drama and audience interest. Hitchcock at later stages consulted with his friends Hume Cronyn (whose wife Jessica Tandy was playing Lydia) and V.S.