2014 Commonwealth Games George Square daily. The full Games brand identity was developed by Glasgow design studio Tangent Graphic, the lead creative agency between 2010 and 2014. Tangent's first major project was the official sport Pictograms, launched on 23 July 2011, and they continued to deliver and influence every aspect of the Glasgow 2014 identity. Tangent inherited the official logo which was designed by Marque Creative. The logo was unveiled on Commonwealth Day, 8 March 2010. It was inspired by three factors, time, data and measurement. Its rings are proportioned to represent the 20th Commonwealth Games, across 17 sports, over 11 days in
Abuja bid for the 2014 Commonwealth Games location for the games because of its unity, serenity, topography and availability of standard sporting facilities. Abuja had recently hosted the All-Africa Games, The African regional version of the olympics, for which it constructed a world-class olympic stadium and games village. It was a hugely successful tournament with more than 7,000 athletes (and larger in size than any Commonwealth Games ever held). The 2014 Commonwealth Games would also be an integral part of national celebration plans for Nigeria's centenary. The Abuja bid received strong support from African Commonwealth members (which make up the bulk of the Commonwealth) as well as