15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
The Bing Crosby Show for General Electric The Bing Crosby Show for General Electric The Bing Crosby Show for General Electric was a 30-minute variety old-time radio program starring entertainer Bing Crosby. The series ran on CBS radio from 1952-1954. The series was sponsored by the General Electric company and was usually recorded in Hollywood, although some shows were recorded in Palm Springs. The last seven shows of the first season were broadcast as though they had come from Paris, France but they had actually been recorded in the USA prior to Crosby’s departure for Europe. Singer and entertainer Bing Crosby had finished a three-year engagement with