Soap B.J. Johnson Soap Company, introduced "Palmolive" brand soap that same year. This new brand of soap became popular rapidly, and to such a degree that B.J. Johnson Soap Company changed its name to Palmolive. In the early 1900s, other companies began to develop their own liquid soaps. Such products as Pine-Sol and Tide appeared on the market, making the process of cleaning things other than skin, such as clothing, floors, and bathrooms, much easier. Liquid soap also works better for more traditional or non-machine washing methods, such as using a washboard. A variety of methods are available for hobbyists to
Dial (soap) and promised "round-the-clock" protection against the odor caused by perspiration. Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that "cause" perspiration odor". Although researchers had never established a link between hexachlorophene and germ protection, Armour's early advertisements graphically depicted germs and microbes before and after use of Dial soap. Hexachlorophene, the active ingredient in Dial, was removed from the consumer market and strictly limited in the hospital setting in the early 1970s amid reports that it caused neurological damage in infants. When the