Tony Waddington (songwriter) then offered it to the demo musicians, provided that they would become an actual group. The musicians agreed, were named The Rubettes, and "Sugar Baby Love" became a UK number one hit in 1974, also reaching number 37 in the US chart. They wrote and produced all of the Rubettes' subsequent UK hits – nine Top 50 hits in all between 1974 and 1977 – winning an Ivor Novello Award as Songwriters of the Year, and also reached the UK Top 10 with "Sugar Candy Kisses" by Mac and Katie Kissoon. They set up their own record label, State Records,
I'm Not in Love minutes for radio play, but once it charted, pressure from the public and the media caused the radio stations to revert to playing the full version. Released in May 1975, "I'm Not in Love" became the band's second number-one, staying atop the UK singles chart for two weeks from 28 June. In the US, the record peaked at number two on the "Billboard" Hot 100 for three weeks, deprived of the top spot by a different number-one each week (Van McCoy's "The Hustle", The Eagles' "One of These Nights", and the Bee Gees' "Jive Talkin'"). In the UK the single