Milk Tray also renamed in 2015 to "Strawberry Temptation". Between 1947 and 1981 a Milk Tray Bar was available which featured 8 different centres. From 1968 to 2003, the chocolate was advertised by the 'Milk Tray Man' a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady. The original tagline was "And all because the lady loves Milk Tray". There were 19 adverts in the series. Six actors played the Milk Tray Man. Actor Gary Myers, who is most recognizable as the action figure, starred in 11 of them between 1968
World famous in New Zealand speaker, would be of a necessary standard to become world famous, yet at the same time it recognises that these individuals come from a country which does not have a high international recognition factor, and therefore these individuals are destined to remain "big fish in a small pond". The phrase was created by Saatchi & Saatchi Auckland, the advertising agency of Coca-Cola Amatil at the time, and came into widespread use in 1993 when it was used as the slogan for the New Zealand soft drink Lemon & Paeroa (L&P). The phrase is similar to one coined by Canadian writer