15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby on the radio around Christmas time without crying anymore." Calypso musician Roaring Lion wrote a tribute song in 1939 titled "Bing Crosby", in which he wrote: "Bing has a way of singing with his very heart and soul / Which captivates the world / His millions of listeners never fail to rejoice / At his golden voice ..." Bing Crosby Stadium in Front Royal, Virginia was named after Crosby in honor of his fundraising and cash contributions for its construction from 1948 to 1950. Crosby wrote or co-wrote lyrics to 22 songs. His composition "At Your Command" was no. 1