Merry Hill Shopping Centre and local council leaders have stated their aim to better connect and integrate Merry Hill with the traditional town centre of Brierley Hill. The Dudley Canal was re-routed in the late-1990s, and between 2002-2005, housing has been developed around the complex (several apartment blocks opposite the cinema as well as apartments and houses overlooking Pedmore Road). A new line of the West Midlands Metro tram system was scheduled to reach the site in 2011, but has been delayed indefinitely. In July 2017, plans were revealed to expand the centre to include more restaurants and to open a new Odeon cinema
Merry Hill Shopping Centre being demolished to make way for the widened road and re-designed Quarry Bank junction. This project had first been proposed in 1989, and caused much controversy among residents whose houses were ultimately demolished to make way for the improvements. Merry Hill had brought about the first free-standing Pizza Hut in the UK, the first drive-thru McDonald's restaurant and the largest Texas Homecare store - all opened during 1986. While the centre was still being developed in the late-1980s, plans were unveiled to build the world's tallest tower at Merry Hill. The tower would have been 2,000 feet tall, with a