15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby the UK singles charts. It has since become a staple of holiday radio and the final popular hit of Crosby's career. At the end of the 20th century, "TV Guide" listed the Crosby-Bowie duet one of the 25 most memorable musical moments of 20th-century television. Bing Crosby Productions, affiliated with Desilu Studios and later CBS Television Studios, produced a number of television series, including Crosby's own unsuccessful ABC sitcom "The Bing Crosby Show" in the 1964–1965 season (with co-stars Beverly Garland and Frank McHugh). The company produced two ABC medical dramas, "Ben Casey" (1961–1966) and "Breaking Point" (1963–1964), the popular