Merry Hill Shopping Centre and local council leaders have stated their aim to better connect and integrate Merry Hill with the traditional town centre of Brierley Hill. The Dudley Canal was re-routed in the late-1990s, and between 2002-2005, housing has been developed around the complex (several apartment blocks opposite the cinema as well as apartments and houses overlooking Pedmore Road). A new line of the West Midlands Metro tram system was scheduled to reach the site in 2011, but has been delayed indefinitely. In July 2017, plans were revealed to expand the centre to include more restaurants and to open a new Odeon cinema
Toombul Shopping Centre Westfield founders travelled to Brisbane to inspect the site. Realising the commercial potential of the area, the company purchased the property. To overcome the flooding issues, Westfield employed experts at a local university to develop a plan. The solution was to fill and raise one half of the site to build the centre and construct a bridge across the creek. There were also problems finding a department store to anchor the centre and filling the specialty retail spaces at the centre. As Toombul was close to the Chermside Shopping Centre, which was anchored by a department store, other department stores