15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
This Is Bing Crosby Is Bing Crosby”, a 15-minute transcribed daytime show, dedicated to the proposition that every man, woman and child ought to drink more Minute Maid Orange Juice. Anyhow, Mr. Crosby has been devoting much of the quarter-hour to a recital of his adventures in Europe with wit, charm and a surprising perceptiveness. If you can’t fit Europe into your schedule this summer, the Crosby travel diary is about the best vicarious trip around.” The last show was broadcast on October 27, 1950. The Minute Maid Corporation was the first new stock to be floated on the New York Stock Exchange in