Thomas Allinson mills stand to this day. Allinson's original bread recipe (100% whole grain flour, no fat, less yeast, more water) is still used today, though some lovers of Allinson bread report that it's not as hearty nowadays as it used to be. The advertising slogan for the brand since the 1980s is "Bread wi' nowt ["with nothing"] taken out". In 1911 Allinson bought the failing magazine Vanity Fair from Frank Harris. He failed to revive its fortunes and in 1914 Vanity Fair merged with "Hearth and Home". Thomas Allinson Thomas Richard Allinson (29 March 1858 – 1918) was a British doctor,
Wonder Bread as nutrition information on its packaging. In the 1950s, Wonder Bread further expanded advertising of its nutrient enrichments. The company sponsored Howdy Doody with host Buffalo Bob Smith telling the audience, "Wonder Bread builds strong bodies 8 ways. Look for the red, yellow and blue balloons printed on the wrapper." By the 1960s, Wonder Bread was advertised with the slogan "Helps build strong bodies 12 ways," referring to the number of added nutrients. In 1986, the lower-calorie Wonder Light bread was introduced. In 1995, Continental Baking was bought by Interstate Bakeries Corporation, later known as Hostess Brands. In 2004, Interstate