Merry Hill Shopping Centre had agreed to become tenants of a new department store in the final phase of the shopping complex. It opened on 23 October 1990, replacing the recently closed stores in nearby towns West Bromwich and Dudley; the retailer had hoped that its Merry Hill store could co-exist with the West Bromwich and Dudley stores, but the onset of the recession and a general downturn in trade in these towns led to the closure of both stores on 25 August 1990. On 24 December 1990, the shopping centre was sold to Mountleigh. Development of the steelworks site did not commence until
Merry Hill Shopping Centre at Merry Hill made an appearance on the popular Cartoon Network show, The Amazing World of Gumball as "Elmore Mall" in the episode called "The Mothers", Eat Central also made an appearance in the episode called "The Burden". Interior and exterior shots of Merry Hill have also featured in subsequent episodes. Working at Merry Hill gave Catherine O'Flynn the inspiration for the fictional Green Oaks centre, the main location in her successful novel "What Was Lost", The former Sainsburys at Merry Hill was featured in the third episode of the first series of the popular children's television programme Rosie and