Soap B.J. Johnson Soap Company, introduced "Palmolive" brand soap that same year. This new brand of soap became popular rapidly, and to such a degree that B.J. Johnson Soap Company changed its name to Palmolive. In the early 1900s, other companies began to develop their own liquid soaps. Such products as Pine-Sol and Tide appeared on the market, making the process of cleaning things other than skin, such as clothing, floors, and bathrooms, much easier. Liquid soap also works better for more traditional or non-machine washing methods, such as using a washboard. A variety of methods are available for hobbyists to
Ivory (soap) United States, in a six-month plan to release 1,051 soap bars that sink, among other bars that float, to see if people would notice the sinking bars, even if given a cash reward of up to $250,000. The D. L. Blair company, part of Draft Worldwide, a unit of the Interpublic Group of Companies, was assigned to administer the contest. Ivory is currently a small brand by P&G standards. The Ivory brand includes the classic bar soap, clear liquid soap, hair & body wash, dish liquid, and a mild laundry detergent (not a soap) product called Ivory Snow. Research in