15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Amateur champion in golf). Crosby reportedly had an alcohol problem in his youth and may have been dismissed from Paul Whiteman's orchestra because of it, but he later got a handle on his drinking. According to Giddins, Crosby told his son Gary to stay away from alcohol, adding, "It killed your mother." After Bing Crosby's death, his eldest son, Gary, wrote a highly critical memoir, "Going My Own Way", depicting his father as cruel, cold, remote, physically and psychologically abusive. We had to keep a close watch on our actions ... When one of us left a sneaker or pair