15 Minutes with Bing Crosby for radio as for recording, he's a cinch for ether popularity." The nationwide shows continued daily (except Sundays) on a sustaining basis until October 31, 1931 from station WABC in New York. Harry Von Zell was the announcer. Freddie Rich led the orchestra after the first week. Russ Columbo was broadcasting for NBC at 11:30 p.m. each night as competition for Bing with "Variety" noting "Scrap between NBC & CBS over Russ Columbo and Bing Crosby is getting warm." Crosby's popularity soon attracted a sponsor - the American Tobacco Company - and rather than Lucky Strike cigarettes, the company's president,
Bing Crosby Sings the Song Hits from Broadway Shows as singles. People Will Say We’re in Love—Oh! What a Beautiful Morning For sheer vocal beauty and charm, the blended talents of Bing Crosby, Trudy Erwin and the Sportsmen Glee Club make for a real pleasantry on the platters. With the added comfort of two of the top tunes from the smash Oklahoma musical hit as the vehicle, it adds up to the most ear-caressing of all-vocal recordings to come forth this year. Crosby, sharing the lyrical expressions with Miss Erwin, and with the Glee Club weaving a rhythmic and harmonic background, the interpretation approximates downright purring, it being that