Yellow Flicker Beat The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. It has been described as first-person narrative from a woman expressing the strength and resolve of Katniss Everdeen, the central character of "The Hunger Games" franchise. Commenting on the concept of the video, Lorde wrote on her Tumblr page that she wanted to convey a "mood; a harsh, crackling heat." She refers to Katniss as someone pushed over the edge and considers her a shapeshifter, "full of intensity and impulse." The
Katniss Everdeen compete for the hearts of sponsors who donate money that can be used to buy vital supplies for them when they are in the arena. The concept of how the audiences carry nearly as much force as actual characters is based on how, in reality television and in the Roman games, the audience can both "respond with great enthusiasm or play a role in your elimination," as Collins said. Katniss's first name comes from a plant called "Sagittaria" or arrowhead, which is a tuber plant, usually found in water; another name for this plant is katniss. The root of this