Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo setting the record at 11 goals, including another four-goal haul against Malmö. Despite finishing runner-up to Messi for the FIFA Ballon d'Or, Ronaldo received criticism for his form and performances against top teams, with 14 of his goals coming against Espanyol and Malmö. However, during the second half of the season, his form gradually improved. By scoring four goals in a 7–1 home win over Celta de Vigo on 5 March 2016, Ronaldo arrived at 252 goals in La Liga to become the competition's second-highest scorer in history behind Messi. After netting the match-winning goal for 10-man Madrid in a