Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo English media speculated that Ronaldo had influenced his decision by aggressively complaining, after which he was seen in replays winking at Portugal's bench following Rooney's dismissal. Ronaldo went on to score the vital winning penalty during the penalty shoot out which sent Portugal into the semi-finals. Ronaldo was subsequently booed during their 1–0 semi-final defeat to France. FIFA's Technical Study Group overlooked him for the tournament's Best Young Player award and handed it to Germany's Lukas Podolski, citing his behaviour as a factor in the decision. Following the 2006 World Cup, Ronaldo would go on to represent Portugal in four