Fear of mice phobic fear of mice is a socially induced conditioned response, combined with (and originated in) the startle response (a response to an unexpected stimulus) common in many animals, including humans, rather than a real disorder. At the same time, as is common with specific phobias, an occasional fright may give rise to abnormal anxiety that requires treatment. Fear of mice may be treated by any standard treatment for specific phobias. The standard treatment of animal phobia is systematic desensitization, and this can be done in the consulting room (in vivo), or in hypnosis (in vitro). Some clinicians use a combination
Abnormal profit Abnormal profit In economics, abnormal profit, also called excess profit, supernormal profit or pure profit, is "profit of a firm over and above what provides its owners with a normal (market equilibrium) return to capital." Normal profit (return) in turn is defined as opportunity cost of the owner's resources. A related broader term is economic rent, which applies to the owner of a resource, such as land, rather than to the firm as such. According to the theoretical model of perfect competition, abnormal profits are unsustainable because they stimulate new supply, which forces down prices and eliminates the abnormal profit.