Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
You Can't Judge a Book by the Cover number 48 on the Billboard Hot 100. "You Can't Judge a Book by the Cover" has been recorded by a variety of artists, often with variations in the title, such as "You Can't Judge a Book by Its Cover" or "You Can't Judge a Book by Looking at the Cover". An early lineup of the Rolling Stones made a demo recording of the song in October 1962. In 1963, the Yardbirds with Eric Clapton recorded a live version of the song at the Crawdaddy Club in London during the sessions that produced the "Sonny Boy Williamson and The Yardbirds" album.