Harris Tweed the trade mark should have been granted exclusively to Harris, the Orb Trade Mark was granted. The Harris Tweed Association, a voluntary body, was formed to protect both the use of the Orb Trade Mark and to protect the use of the name ‘Harris Tweed’ from imitations. The original definition attached to the Orb Trade Mark stated that: Harris Tweed means a tweed, hand-spun, hand-woven and dyed by the crofters and cottars in the Outer Hebrides. In 1993, a new statutory body to guard the Orb Trade Mark, the Harris Tweed Authority, replaced the original Harris Tweed Association. Also in
European Union trade mark guarantees consistent quality through evidence of the company's commitment to the consumer, and is a form of communication, a basis for publicity and advertising. The EU trade mark may be used as a manufacturer's mark, a mark for goods of a trading company, or service mark. It may also take the form of a collective trade mark: properly applied, the regulation governing the use of the collective trade mark guarantees the origin, the nature and the quality of goods and services by making them distinguishable, which is beneficial to members of the association or body owning the trade mark. The