BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Kopp's Frozen Custard immigrant with no prior business experience, Kopp started the stand after her husband, Karl Kopp, developed Parkinson's disease. Some support in starting the business came from Leon Schneider, a custard machine repairman (the founder of Leon's Frozen Custard in 1942), whom Elsa Kopp had met while working at a bakery. The Kopp's frozen custard stand rose in popularity quickly during the 1950s and was soon seen as a Milwaukee staple. The Glendale location (5373 N. Port Washington Ave.) is on the site of the former Milky Way drive-in restaurant, the inspiration for the external look of the "Happy Days" diner,