BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard Factory and fountains within a central pool area which is sometimes emptied to allow for dance music events. The Medicine Bar and Kitchen have provided a stage for many musicians, DJs and rappers. A 220-seat theatre was also provided, inspired by the Custard Factory Theatrical Company who first asked for space at the Custard Factory before the project commenced. Phase two - originally named 'The Greenhouse', but now 'Gibb Square' after the Gibb Street location - was completed opposite the Custard Factory in 2002. It focuses on new media and media businesses. It includes a hundred studio/offices, a ring of poolside