Felix Hoffmann to investigate the substance's efficacy and tolerability had been completed, it was found to be an analgesic, antipyretic and antiinflammatory substance. The company then worked to develop a cost-effective production process that would facilitate the promising active ingredient to be supplied as a pharmaceutical product. In 1899 it was marketed for the first time under the trade name "Aspirin", initially as a powder supplied in glass bottles. He also synthesized diamorphine (heroin), previously achieved by Charles Romley Alder Wright. Following the synthesis of aspirin, Hoffmann moved to the pharmaceutical marketing department where he stayed until his retirement in 1928. He
What Hetty Did postage mistakenly on the cost of sending a Penguin paperback, and "What Hetty Did" was printed on superior paper with card covers, so it was heavier than expected and he lost money on postage. However the book sold well at £3.95 a copy and he soon had another 3,000 copies printed. The novel is still published by The Quince Tree Press. The book is notable for the fact that he gave his name as James Carr on the spine and J.L. Carr on the front. Carr was christened Joseph Lloyd and adopted the name 'Jim' or even 'James' in his