Nicholas G. Carr essay titled "The Amorality of Web 2.0," he criticized the quality of volunteer Web 2.0 information projects such as Wikipedia and the blogosphere and argued that they may have a net negative effect on society by displacing more expensive professional alternatives. In a response to Carr's criticism, Wikipedia co-founder Jimmy Wales admitted that the Wikipedia articles quoted by Carr "are, quite frankly, a horrific embarrassment" and solicited recommendations for improving Wikipedia's quality. In May 2007, Carr argued that the dominance of Wikipedia pages in many search results represents a dangerous consolidation of Internet traffic and authority, which may be leading
Web analytics have been the IAB (Interactive Advertising Bureau), JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland), and The DAA (Digital Analytics Association), formally known as the WAA (Web Analytics Association, US). However, many terms are used in consistent ways from one major analytics tool to another, so the following list, based on those conventions, can be a useful starting point: Off-site web analytics is based on open data analysis, social media exploration, share of voice on web properties. It is usually used to understand how to market a site by identifying the keywords tagged to this