Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo 120th minute of the 4–1 final victory over Atlético Madrid, becoming the first player to score in two European Cup finals for two different winning teams. His overall performance in the final was subdued as a result of patellar tendinitis and related hamstring problems, which had plagued him in the last months of the campaign. Ronaldo played the final against medical advice, later commenting: "In your life you do not win without sacrifices and you must take risks." As the Champions League top goalscorer for the third time, with a record 17 goals, he was named the UEFA Best Player