The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Web Summit first five years the event was held in Dublin, Ireland. In September 2015 Paddy Cosgrave, Web Summit co-founder, announced that Web Summit would be held in Lisbon starting in 2016. In October 2018, the Portuguese government announced a ten-year contract extension with the Web Summit. According to Forbes, the Web Summit is the best technology conference on the planet. Web Summit 2017 took place in the Altice Arena in Lisbon from November 6 - 9. The event promised to bring 60,000 attendees from over 160 countries together. 1,000 speakers were initially confirmed for the conference and, finally, over 1200 spoke.