Malabar Coast part of this narrow coast is referred to as the South Western Ghats moist deciduous forests. The Malabar Coast, throughout recorded history from about 3000BC, had been a major trading center in commerce with Mesopotamia, Egypt, Greece, Rome, Jerusalem and the Arab world. Its most famous ports (both defunct and functional) were 'Naura (Kannur), Balita (Vizhinjam), Kochi (formerly Ernakulam), Calicut (formerly Kozhikode [see List of renamed Indian cities and states]), and Mangalore, the most famous of them being Muziris, and the Oddeway Torre settlement (part of Danish India) have served as centers of the Indian Ocean trade, for centuries. Because
North Malabar position of Kolathiri, although immensely respected, was politically titular. In North Malabar, the Kolathiri Kings had the ritualistic status of Perumaal such that their official designates or "sthanis" retained their jurisdiction all over Kerala except for the Rajarajashwara Temple at Taliparamba. The major festival observed by Hindus in this region is Vishu rather than Onam, which remains the major celebration for Hindus in the remainder of Kerala. In North Malabar, Vishu is celebrated as New Year. Because, the Kollavarsham month Medam - which is parallel to first Tamil month Chithirai - is the first month of the year for natives