BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
Kopp's Frozen Custard often related to events for that day or month. Flavors of the day are developed by employees and approved by Karl Kopp. In June 2010, Vice President Joe Biden visited a Kopp’s Frozen Custard location while campaigning for Democratic Senator Russ Feingold. Biden asked the manager of Kopp’s what he owed for his custard. In response, the manager stated "Don’t worry, it’s on the house. Lower our taxes and we’ll call it even." In response, Biden came back later to the manager and said, "Why don’t you say something nice instead of being a smartass all the time?" The story