BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
Custard Factory buildings were redeveloped from 1992, in two initial phases. The architect for the redevelopment project was Birmingham-based Glenn Howells Architects. The redevelopment of the Custard Factory began in January 1992 when the project was given £800,000 as a City Grant Award. This public sector funding levered in £1.6 million of private sector investment for the refurbishment of of redundant buildings, providing 145 units for use by artists, designers and communicators. The first phase created around 300 jobs, half of which were previously unemployed. By the completion of the Custard Factory project, it is anticipated that a total of 1,000 jobs