Fear of mice of both in vivo and in vitro desensitization during treatment. It is also helpful to encourage patients to experience some positive associations with mice: thus, the feared stimulus is paired with the positive rather than being continuously reinforced by the negative. An exaggerated, phobic fear of mice and rats has traditionally been depicted as a stereotypical trait of women, with numerous books, cartoons, television shows, and films portraying women screaming and jumping onto chairs or tables at the sight of a mouse – for example, Mammy Two Shoes in "Tom and Jerry". Despite the gender-stereotype portrayal Western murophobia has always
Journal of Abnormal Psychology states of mind can only be judged to be "normal" or not against a background of the prevailing social norms of the particular time and place. In 1925, this was simplified to "Journal of Abnormal and Social Psychology", the title it would go by for the next 40 years. Upon Prince's death in 1929, the journal was purchased by the American Psychological Association and the editorship fell to Henry T. Moore, the president of Skidmore College. In 1938, the prominent personality theorist Gordon W. Allport became the journal's editor. In 1965, the name reverted to simply the "Journal of Abnormal