IKEA Catalogue IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries. The 2010 edition
Catalogue of Women poem was used as an extra-Homeric touchstone for the poets of the era who favored recondite and antiquarian references over direct engagement with the more prominent members of the canon. The most famous Hellenistic allusion to the "Catalogue" is found in Hermesianax's "Leontion", which included a catalogue of great literary figures and their loves, beginning with Orpheus and Agriope (more commonly known as Eurydice) and proceeding down to the poet's contemporaries, including his teacher Philitas of Cos. Many of the entries engage playfully with their subjects' work: Homer, for example, is portrayed as pining for Penelope. Directly preceding that lovestruck