Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo and won his first Premier League title. An important factor in this success was his one-to-one training by first-team coach René Meulensteen, who taught him to make himself more unpredictable, improve his teamwork, call for the ball, and capitalise on goalscoring opportunities rather than waiting for the chance to score the aesthetically pleasing goals for which he was already known. He scored three consecutive braces at the end of December, against Aston Villa—a victory which put United on top of the league—Wigan Athletic, and Reading. Ronaldo was named the Premier League Player of the Month in November and December, becoming