Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo Blatter preferred Messi or Ronaldo, Blatter paid tribute to the work ethic of the Argentine before taking a swipe at Ronaldo, claiming "one of them has more expenses for the hairdresser than the other". Real Madrid demanded – and promptly received – a full apology, and the Portuguese issued his own riposte with a mock-salute celebration after scoring a penalty against Sevilla, after Blatter had described him as a "commander" on the pitch. As his reputation grew from his time at Manchester United, Ronaldo has signed many sponsorship deals for consumer products, including sportswear, football boots (since November 2012 Ronaldo