IKEA Catalogue IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries. The 2010 edition
Brushed metal R. Brushing gives metal a distinctive look, as it retains some but not all of its metallic lustre and is given a pattern of very fine lines parallel to the brushing direction. For this reason, it is commonly used for decorative items like jewelry and watches. A brushed finish is susceptible to damage. Brushed finishes also typically have a detrimental effect on corrosion resistance. In particular the brushed texture limits the ability of fluid to bead on the material surface. In the case of stainless steel the grooves of the finish can accumulate chloride ions which break down the chromium