BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard tart where they are known as "flans pâtissier" – are generally shallower and larger than British ones, and therefore served in slices rather than as individual items. Their filling may contain fruit, making them similar to clafoutis. Custard tart Custard tarts or flans pâtissier are a pastry consisting of an outer pastry crust filled with egg custard and baked. The development of custard is so intimately connected with the custard tart or pie that the word itself comes from the old French "croustade", meaning a kind of pie. Some other names for varieties of custard tarts in the Middle Ages were