Heroin time was a popular recreational drug, and Bayer wished to find a similar but non-addictive substitute to market. However, contrary to Bayer's advertising as a "non-addictive morphine substitute," heroin would soon have one of the highest rates of addiction among its users. From 1898 through to 1910, diamorphine was marketed under the trademark name Heroin as a non-addictive morphine substitute and cough suppressant. In the 11th edition of "Encyclopædia Britannica" (1910), the article on morphine states: "In the cough of phthisis minute doses [of morphine] are of service, but in this particular disease morphine is frequently better replaced by codeine
What More Can I Give money for charity, the intended purpose. WKTU-FM received numerous telephone calls and emails from listeners following their unauthorized playing of the song, thanking the station and asking where they could buy a copy of "What More Can I Give".<ref name="Michael Jackson's 9/11 Single Hits Radio One Year Late"></ref> "What More Can I Give" was eventually made available as a digital download on October 27, 2003. The websites whatmorecanigive.com and musicforgiving.com sold the song at a price of $2 per download, with a portion of the proceeds from the fee going towards children's charities such as Oneness, Mr. Holland's Opus Foundation