IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Kaleidoscope (retailer) Approximately half of all demand is generated online and growing this is a key focus moving forward. Kaleidoscope is based at Vicar Lane in Bradford along with Freemans Grattan Holdings and all of its sub-companies. Kaleidoscope (retailer) Kaleidoscope is a catalogue and online based retailer specialising in women’s fashion and accessories, but also stocking homewear and electricals. Kaleidoscope is owned by Freemans Grattan Holdings (previously named Otto UK), which is in turn owned by Otto GmbH – one of the largest retailers in the world with over 50,000 employees at 123 companies across more than 20 countries. Freemans Grattan Holdings