Police Squad! and Wiliams were the only ones who returned and portrayed their original characters in "The Naked Gun" film series. Captain Ed Hocken was portrayed by George Kennedy in the film series, while O. J. Simpson played Officer Nordberg (slightly renamed from 'Norberg'). The show's opening sequence was a satire on traditional opening sequences of crime dramas at that time, and of the 1960s, particularly "M Squad" and various Quinn Martin shows such as "The Fugitive" and particularly "The New Breed" (which also starred Nielsen). Hank Simms, who had worked as an announcer for some of Quinn Martin's programs, announced the
Police Squad! Squid", and featuring Leslie Nielsen. In one of these ads, Nielsen shouts, "Hey! You, over there, in the shadows!" The man steps forward and reveals himself to be Hank Marvin, guitarist with sixties pop group, the Shadows. The catchphrase was "Red Rock Cider—it's not red, and there's no rocks in it." The opening titles were re-used for the commercials (see "above"); they included: Some of the jokes that were used in the commercials were originally taken from "Police Squad!" such as when Ed says "Cover me!" and gets covered with a blanket, which was a gag taken from "The Butler