BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Gilles Frozen Custard differences in the manufacturing process, the frozen custard sold in stores deviates from Gilles's original recipe, which is still used at the custard stand. The naming rights to the pre-packaged custard have changed hands several times since 1972; currently, the supermarket version of Gilles is manufactured and distributed by Schoep's Ice Cream of Madison, Wisconsin. Gilles Frozen Custard Gilles Frozen Custard is a brand of frozen custard that originated at the Gilles Frozen Custard Stand, the oldest frozen custard stand in Milwaukee, Wisconsin (and one of the first in the country), dating back to 1938. The company and custard stand