BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Kopp's Frozen Custard often related to events for that day or month. Flavors of the day are developed by employees and approved by Karl Kopp. In June 2010, Vice President Joe Biden visited a Kopp’s Frozen Custard location while campaigning for Democratic Senator Russ Feingold. Biden asked the manager of Kopp’s what he owed for his custard. In response, the manager stated "Don’t worry, it’s on the house. Lower our taxes and we’ll call it even." In response, Biden came back later to the manager and said, "Why don’t you say something nice instead of being a smartass all the time?" The story