IKEA Catalogue catalogue. An English language edition for the United Kingdom was launched February 2007 with a subscription of over 500,000. IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same
Sweatshop (retailer) of Reading in March or early April of every year. Sweatshop (retailer) Sweatshop is a chain of running equipment shops in the United Kingdom with 12 branches (as of March 2018) and an online shop. It was founded by runner Chris Brasher in 1971, with the first shop in Teddington. Its original name was Chris Brasher's Sporting Emporium, and changed to Sweatshop in 1978. In 2014 Sports Direct became a major share holder. Sweatshop was voted "best retailer" by readers and website visitors of the British edition of "Runner's World" magazine each year from 2008 to 2013. Since 2003, Sweatshop