Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Eric Carle Museum of Picture Book Art during regular Museum hours and supports the aims of the Museum by encouraging making, appreciating, and thinking about art. Activities and materials change regularly and are inspired by the Museum's exhibitions. The Public Art Program is Free with Museum Admission. Designed for classroom teachers, librarians, art teachers, and others interested in engaging students in the visual arts and the art of the book, the Museum's professional development programs emphasize teaching through the arts and encourage critical and creative thinking. In 2009, Putnam/Philomel published "Artist To Artist: 23 Major Illustrators Talk to Children about Their Art", with contributors including Mitsumasa Anno,