BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Kopp's Frozen Custard was covered by both local and national news agencies. Kopp's Frozen Custard Kopp's Frozen Custard is a restaurant chain located in the Milwaukee, Wisconsin area. It specializes in frozen custard and large "jumbo" hamburgers. Founded by Elsa Kopp in 1950, the restaurants continue to be heralded by local publications for their quality food. They have locations in three Milwaukee suburbs. Kopp's was the first custard stand to offer a special "flavor of the day" in addition to the more traditional chocolate and vanilla flavors. Elsa Kopp opened the first Kopp's stand at 6005 W. Appleton Ave., Milwaukee, Wisconsin (now the