Development of stadiums in English football Reading in the top flight (although promotion was not achieved until 2006), so the decision to build a new stadium was made. In 2008 Rotherham United expressed dissatisfaction with their Millmoor home and began to look into the construction of a new stadium in the town. At the start of the 2008–09 season Rotherham United temporarily moved to the Don Valley Stadium in Sheffield due to ownership disputes over Millmoor. The Football League told the club that they must return to Rotherham by 2012 which they have done. The club moved to the 12,000-capacity New York Stadium, which opened in
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album