The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Jimmy Wales projects. Inspired by the remarkably successful initial public offering of Netscape in 1995, and having accumulated capital through "speculating on interest-rate and foreign-currency fluctuations", Wales decided to leave the realm of financial trading and became an Internet entrepreneur. In 1996, he and two partners founded Bomis, a web portal featuring user-generated webrings and, for a time, erotic photographs. Wales described it as a "guy-oriented search engine" with a market similar to that of "Maxim" magazine; the Bomis venture did not ultimately turn out to be successful. Though Bomis had at the time struggled to make money, it provided Wales with