Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo March, Ronaldo agreed to be the ambassador for The Mangrove Care Forum in Indonesia, an organisation aiming to raise awareness of mangrove conservation. Ronaldo was named the world's most charitable sportsperson in 2015 after donating £5 million to the relief effort after the earthquake in Nepal which killed over 8,000 people. In June 2016, Ronaldo donated the entirety of his €600,000 Champions League bonus after Real Madrid won the 2015–16 UEFA Champions League. In August 2016, Ronaldo launched CR7Selfie, a selfie app for charity to help Save the Children that lets participants take a selfie with him in one of