BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
What Were You Hoping For? an album full of songs they will enjoy for 15 or 20 years. I'm a man that grows, progresses and matures, I want to grow [musically] with the people who want to go with me on that journey ... An artist should put out work that the culture should inspire to as opposed to trying to meet the culture, that's backwards to me. I don't just sit down and worry about what people will like, my job is to express myself as honest as I possibly can." "What You Were Hoping For?" peaked at number 19 on the "Billboard" Top