Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo winning the 2016 and 2017 Champions Leagues, Ronaldo secured back-to-back Ballons d'Or again in 2016 and 2017. A historic third consecutive Champions League followed, making Ronaldo the first player to win the trophy five times. In 2018, he signed to Juventus in a transfer worth €100 million, the highest ever paid by an Italian club and the highest fee ever paid for a player over 30 years old. A Portuguese international, Ronaldo was named the best Portuguese player of all time by the Portuguese Football Federation in 2015. He made his senior debut for Portugal in 2003 at age 18,