Fear of mice of both in vivo and in vitro desensitization during treatment. It is also helpful to encourage patients to experience some positive associations with mice: thus, the feared stimulus is paired with the positive rather than being continuously reinforced by the negative. An exaggerated, phobic fear of mice and rats has traditionally been depicted as a stereotypical trait of women, with numerous books, cartoons, television shows, and films portraying women screaming and jumping onto chairs or tables at the sight of a mouse – for example, Mammy Two Shoes in "Tom and Jerry". Despite the gender-stereotype portrayal Western murophobia has always
13: Fear Is Real 13: Fear Is Real 13: Fear Is Real is a 2009 American horror reality competition series which premiered on January 7, 2009. It follows a group of 13 contestants as they are trying to survive in a setting inspired by horror movies. On May 27, 2009, The CW canceled the series after one season. "13: Fear Is Real" was produced by Magic Molehill Productions, Inc. and Warner Horizon Television Inc. in association with Jay Bienstock Productions and Ghost House Pictures with executive producers Jay Bienstock ("Survivor", "The Apprentice"), Sam Raimi (the "Spider-Man" films, the "Evil Dead" films) and Robert Tapert