Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Punch out book Punch out book A punch out book (also known as press out book or push out book) is a large toy book printed on stiff card or cardboard usually comprising several pages of perforated, colorfully printed figures or shapes. The figures can be gently "punched" from the pages with the fingers and then assembled into various objects. Punch out books generally do not require scissors, tape, fasteners, or glue for the assembly of the contents. Most punch out books are centered on a single theme like a fairy tale, holiday, television program, or movie. The books first appeared on the