BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Discovery and Launch Discovery and Launch Discovery and Launch (DIAL) is a protocol co-developed by Netflix and YouTube with help from Sony and Samsung. It is a mechanism for discovering and launching applications on a single subnet, typically a home network. It relies on Universal Plug and Play (UPnP), Simple Service Discovery Protocol (SSDP), and HTTP protocols. The protocol works without requiring a pairing between devices. It was formerly used by the Chromecast media streaming adapter that was introduced in July 2013 by Google. (Chromecast now uses mDNS instead of DIAL.) DIAL enables what the TV industry calls "2nd screen" devices, such as