Don Valley Stadium of these eventualities the seated capacity would have been raised to 45,000. In addition when the British government cancelled the proposed Picketts Lock stadium in Edmonton, London which was to hold the 2005 World Championships in Athletics, UK Athletics suggested to move the host city to Sheffield using the Don Valley Stadium, but the IAAF stated that having London as the host city was central to Great Britain winning the bid to host the tournament. The championships bidding process was reopened as a result with the Helsinki Olympic Stadium in Helsinki, Finland hosting the 2005 World Athletics Championships. Although Sheffield
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album