Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Eric Carle from the Society of Illustrators, and most for his collages, all from 1989 to 2008. In 2003, he received the Laura Ingalls Wilder Award (now called the Children's Literature Legacy Award),from the professional children's librarians, which recognizes an author or illustrator whose books, published in the United States, have made "a substantial and lasting contribution to literature for children". The committee cited his "visual observations of the natural world" and his innovative designs: "Taking the medium of collage to a new level, Carle creates books using luminous colors and playful designs often incorporating an interactive dimension, tactile or auditory discoveries,