How Men Are How Men Are How Men Are is the third studio album by the English synthpop band Heaven 17. It was originally released in September 1984, on the label Virgin. The album peaked at No. 12 in the UK and was certified Silver (60,000 copies sold) by the BPI in October 1984. Three singles were released from this album: "Sunset Now" (UK#24), "This Is Mine" (UK#23) in 1984, and an edited remix of "...(And That's No Lie)" (UK#52) in early 1985, which was the first Heaven 17 single to fail to reach the UK Top 40 since "Let Me Go" at
How Many Fucks of "Los Angeles Magazine" called the song "an instant classic" and "amazing". A music video for "How Many Fucks" was released on April 19, 2016 and directed by Mikey Minden. In the video, Jayne wears several "rather risqué" costumes, including a "money-print dress" and shimmery clothing to appear as a "golden goddess". According to E! Online, several of the dance moves performed are not safe for work. Evan Real of "Us Weekly" described the video as Jayne "show[ing] off her killer curves in a variety of skin-baring ensembles as she cavorts across mini-movie's several sets." The video opens with Jayne