BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
Bird's Custard Bird's Custard Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products. The product is a cornflour-based powder which thickens to form a custard-like sauce when mixed with milk and heated. Bird's Custard was first formulated and first cooked by Alfred Bird in 1837 at his chemist shop in Birmingham. He developed the recipe because his wife was allergic to eggs, the key ingredient used to thicken traditional custard. The Birds continued to serve real