IKEA Catalogue IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries. The 2010 edition
Pumpkin Patch (retailer) Pumpkin Patch (retailer) Pumpkin Patch is an iconic childrenswear retailer based in Auckland, New Zealand. Established in 1990, it focuses on the design, marketing, retail and wholesale of children’s clothing to customers in Australia and New Zealand. Pumpkin Patch has a reputation as a leading retailer of childrenswear that is both high-quality and fashionable. It has strong recognition across New Zealand and Australia, and is a staple brand well-loved by both parents and children alike. Founded in New Zealand in 1990 as a mail order catalogue by Sally Synott, Pumpkin Patch quickly grew to become a highly popular brand. At