BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard Factory 2017. The Custard Factory complex is set in fifteen acres (60,000 m²) of factory buildings, originally constructed by Sir Alfred Frederick Bird (1849–1922), the son of Alfred Bird (1811–1878), the inventor of egg-free custard. The architectural firm commissioned to design the building was Hamblins. The architect may have been Augustus William Brenchley Macer-Wright who married Ellen Kate Hamblin, known as Jenny, who was the daughter of the man behind the architect firm's name. There is no positive evidence in Birmingham City Archive. At one time, a thousand people worked there. After the Bird company's departure to Banbury in 1964, the