BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Leon's Frozen Custard Finest Frozen Custard," as noted boldly on its signage. Leon's offers the three "regular" flavors of vanilla and chocolate and butter pecan. Butter pecan was added on a regular basis because it was so popular. On weekends, Leon's adds a fourth flavor. Leon's Frozen Custard Leon's Frozen Custard is a classic family-owned drive-in, specializing in frozen custard, located in Milwaukee, Wisconsin. Opened in 1942, its current appearance as a "drive-in restaurant" comes from an early 1950s remodel. It is considered a landmark in the city of Milwaukee. A restaurant operating under the same name exists in Oshkosh, Wisconsin. Originally opened