Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Eric Carle Eric Carle's art is distinctive and instantly recognizable. His artwork is created in collage technique, using hand-painted papers, which he cuts and layers to form bright and colourful images. Many of his books have an added dimension—die-cut pages, twinkling lights as in "The Very Lonely Firefly", even the lifelike sound of a cricket's song as in "The Very Quiet Cricket". The themes of his stories are usually drawn from his extensive knowledge and love of nature— an interest shared by most small children. Carle attempts to make his books not only entertaining but also to offer his readers the opportunity