Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo style to the physical effects of ageing with increasingly reduced off-the-ball movement and general involvement, completing fewer dribbles and passes per game, and instead focusing on short-distance creating and goalscoring. Since 2017, Ronaldo has adapted his style of play yet again to become more of a free-roaming centre forward, a role in which he has continued to excel and maintain a prolific goalscoring record; in this position, he has earned praise in the media for his intelligent movement, excellent positional sense, link-up play, clinical finishing, and opportunism, as well as his ability to lose or anticipate his markers, find space