BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Cowardy Custard programme, 10 July 1972 and sleeve notes to cast recording, RCA SER 5656/57. Numbers marked * were retained in the 2011 revival (with additional numbers listed below) In addition to the numbers marked with an asterisk above, the 2011 revival of the show featured: Cowardy Custard Cowardy Custard is a musical revue and was one of the last Noël Coward shows staged during his life. It was devised by Gerard Frow, Alan Strachan and Wendy Toye. A book, also titled "Cowardy Custard", was published in connection with the revue, similarly celebrating the Coward image. The biographical revue premiered in London