Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Simply Orange Juice Company and "Simply Limeade". In August 2007, the Simply Orange Juice Company announced the addition of "Simply Grapefruit" which began shipping to retailers in mid-September. "Simply Orange with Mango" and "Simply Orange with Pineapple", began shipping to retailers in mid-August 2008. In February 2009, "Simply Lemonade with Raspberry" began shipping to retailers. In January 2012, "Simply Cranberry Cocktail" and "Simply Lemonade with Mango" entered the marketplace. In 2017, the company began shipping Simply Peach and Simply Lemonade with Strawberry. In 2018, the company reduced the size of their 59oz bottles to 52oz citing rising costs as one of the reasons for