Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo the Ballon d'Or for a fourth time and the inaugural Best FIFA Men's Player, a revival of the former FIFA World Player of the Year, largely owing to his success with Portugal in winning Euro 2016. In Real Madrid's 3–2 away win against Villarreal on 27 February 2017, Ronaldo overtook Hugo Sánchez as the most prolific penalty-kick scorer in La Liga history. As a result of the penalty scored by Ronaldo, Real Madrid reached its 5,900th goal in the history of the league and became the first team to do so. On 12 April, in the 2016–17 UEFA Champions League