Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
What Were You Hoping For? a laugh." L. Michael Gipson of "Creative Loafing" notes David Bowie and Lenny Kravitz as references points for Hunt's songwriting, and writes that "What Were You Hoping For?" explores "both sides of the political aisles" with metaphorical songs such as "North Hollywood", "Designer Jeans", and the title track, as well as themes concerning an intimate relationship with the songs "Moving Targets", "Falls (Violet)", and "Cross Dresser". Certain songs were inspired by the effects of the late-2000s recession and Hunt's experience in North Hollywood, a district marked by population density, low income, and other recession-related issues. Hunt said of the district,