Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo quarter-final against Bayern Munich, Ronaldo scored two goals in a 2–1 away win to give Madrid the win and the lead going into the second leg. The two goals saw him make history in becoming the first player to reach 100 goals in UEFA club competition. During the second leg of the quarter-finals, Ronaldo scored a perfect hat-trick and reached his 100th UEFA Champions League goal, becoming the first player to do so as Real Madrid again defeated Bayern 4–2 after extra-time. On 2 May, Ronaldo scored another hat-trick in the following Champions League match, as Real Madrid defeated Atlético