Yellow Flicker Beat The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. It has been described as first-person narrative from a woman expressing the strength and resolve of Katniss Everdeen, the central character of "The Hunger Games" franchise. Commenting on the concept of the video, Lorde wrote on her Tumblr page that she wanted to convey a "mood; a harsh, crackling heat." She refers to Katniss as someone pushed over the edge and considers her a shapeshifter, "full of intensity and impulse." The
The Hunger Games: Mockingjay – Part 1 Facebook page, www.district13.co.in was launched. The website introduced new posters for the District 13 characters including Beetee, Coin, Plutarch, Finnick, Haymitch and Effie. On November 20, 2014, some showings were reportedly canceled in Thailand because protestors were using the three-finger salute at demonstrations against the country's military government. On November 24, 2014, it was reported that in relation to the Ferguson unrest regarding the shooting of Michael Brown, a protester had scrawled graffiti reading "If we burn, you burn" on an arch in St. Louis, Missouri. In the film and associated novel, the character Katniss Everdeen uses the phrase as