Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo has worn the Nike Mercurial Vapor personalized CR7 edition), soft drinks, clothing, automotive lubricants, financial services, electronics and computer video games. Ronaldo was featured as the cover athlete of EA Sports' "FIFA" video game "FIFA 18" and was heavily involved in the game's promotion. His 'Siiii' goal celebration features in the "FIFA" series, accompanied with his own voiceover. He was also the face of "Pro Evolution Soccer", appearing on the cover in 2008, 2012 and 2013. "Forbes" has twice ranked Ronaldo first on its list of the world's highest-paid football players; his combined income from salaries, bonuses and non-football earnings