IKEA Catalogue "Business Week" joined the fray of online posts. The branding critic blog, Brand New, was one of those using the "Verdanagate" name. The Australian online daily news site "Crikey" also published an article on the controversy. "The Guardian" ran an article asking "Ikea is changing its font to Verdana – causing outrage among typomaniacs. Should the rest of us care? Absolutely." In October 2012, IKEA was criticised for removing women from photos in the Saudi Arabian version of the 2013 catalogue. IKEA also publishes and sells a regular style magazine, titled "IKEA Family Live" in thirteen languages which supplements the
Saudi Air Ambulance Saudi Air Ambulance The Saudi Air Ambulance service, started in 2009, is run by the Saudi Red Crescent Authority (SRCA), as part of its provision of emergency medical services in Saudi Arabia. The fleet includes helicopters and fixed-wing aircraft. The service is used for domestic and international intensive care units. The SRCA launched the service in December 2009, with an initial fleet of six MD Explorer helicopters, based in Riyadh Province and operated by Action Aviation, a British company. An Airbus ACJ318 Elite jet was added the same month. The Air Ambulance service has a particular role to play during