Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo scored a total of 42 goals in all competitions during the 2007–08 season, his most prolific campaign during his time in England. He missed three matches after headbutting a Portsmouth player at the start of the season, an experience he said taught him not to let opponents provoke him. At the end of 2007, Ronaldo was named runner-up to Kaká for the Ballon d'Or, and came third, behind Kaká and Lionel Messi, in the running for the FIFA World Player of the Year award. Ronaldo scored his first and only hat-trick for Manchester United in a 6–0 win against Newcastle