BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard tart in Britain nutmeg is often used. Modern custard tarts are usually made from shortcrust pastry, eggs, sugar, milk or cream, and vanilla, sprinkled with nutmeg and baked. Unlike egg tarts, custard tarts are normally served at room temperature. They are available either as individual tarts, generally around across, or as larger tarts intended to be divided into slices. Custard tarts have long been a favourite pastry in Britain and the Commonwealth. They are often called egg custard tarts or simply egg custards to distinguish the egg-based filling from the commonly served cornflour-based custards. They are sold in supermarkets and bakeries