IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Saudi Air Ambulance the Hajj (the annual pilgrimage of Muslims to Mecca), providing on-the-spot first aid to take emergency cases to the nearest medical facilities. In July 2016 the Saudi Electric Company (SEC) completed construction of airstrips for air ambulances at its power plants. It had worked with the SRCA to provide quick medical services to company plant authorities, especially those far from hospitals. The Saudi Air Ambulance fleet consists of the following aircraft: Saudi Air Ambulance The Saudi Air Ambulance service, started in 2009, is run by the Saudi Red Crescent Authority (SRCA), as part of its provision of emergency medical services