IKEA Catalogue "Business Week" joined the fray of online posts. The branding critic blog, Brand New, was one of those using the "Verdanagate" name. The Australian online daily news site "Crikey" also published an article on the controversy. "The Guardian" ran an article asking "Ikea is changing its font to Verdana – causing outrage among typomaniacs. Should the rest of us care? Absolutely." In October 2012, IKEA was criticised for removing women from photos in the Saudi Arabian version of the 2013 catalogue. IKEA also publishes and sells a regular style magazine, titled "IKEA Family Live" in thirteen languages which supplements the
Saudi Air Ambulance the Hajj (the annual pilgrimage of Muslims to Mecca), providing on-the-spot first aid to take emergency cases to the nearest medical facilities. In July 2016 the Saudi Electric Company (SEC) completed construction of airstrips for air ambulances at its power plants. It had worked with the SRCA to provide quick medical services to company plant authorities, especially those far from hospitals. The Saudi Air Ambulance fleet consists of the following aircraft: Saudi Air Ambulance The Saudi Air Ambulance service, started in 2009, is run by the Saudi Red Crescent Authority (SRCA), as part of its provision of emergency medical services