Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo finish and a semi-final exit in Europe. In the latter competition, Ronaldo extended his run of scoring away to a record 12 matches with his strike in a 2–0 win against Schalke 04, before hitting a brace in the 3–4 return defeat that allowed Madrid to progress to the quarter-finals. He then scored both of his side's goals in the semi-finals against Juventus, where Madrid were eliminated 2–3 on aggregate. With 10 goals, he finished the campaign as top scorer for a third consecutive season, alongside Messi and Neymar. In La Liga, where Madrid finished second, Ronaldo went on a