Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Hole punch can only be applied to paper formats that are at least high. Another standard also occasionally used in the US is a "filebinder" system. Its two holes are positioned symmetrically, with the centers apart. In Sweden, a four-hole national standard is almost exclusively used. The centers of the holes are 21 mm, 70 mm and 21 mm apart. The guides help keep the paper in a straight line. The official name of this four-hole system is "triohålning", since it was adapted to the "Trio binder" which was awarded Swedish patent in 1890. The binder's inventor, Andreas Tengwall, supposedly named it