Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo drawn in a "group of death". After the opening 0–1 defeat to Germany, he also failed to score in the 3–2 win against Denmark, missing two clear one-on-one chances. In the last group stage game against the Netherlands, Ronaldo scored twice to secure a 2–1 victory. He scored a header in the quarter-finals against the Czech Republic to give his team a 1–0 win. In both games against the Netherlands and the Czech Republic he was named man of the match. After the semi-finals against Spain ended scoreless, with Ronaldo having sent three shots over the bar, Portugal were eliminated