IKEA Catalogue "Business Week" joined the fray of online posts. The branding critic blog, Brand New, was one of those using the "Verdanagate" name. The Australian online daily news site "Crikey" also published an article on the controversy. "The Guardian" ran an article asking "Ikea is changing its font to Verdana – causing outrage among typomaniacs. Should the rest of us care? Absolutely." In October 2012, IKEA was criticised for removing women from photos in the Saudi Arabian version of the 2013 catalogue. IKEA also publishes and sells a regular style magazine, titled "IKEA Family Live" in thirteen languages which supplements the
Catalogue of Women long. The length of each is unknown, but it is likely that the entire poem consisted of anywhere from 4000 to over 5000 lines. The majority of the content was structured around major genealogical units: the descendants of Aeolus were found in book 1 and at least part of book 2, followed by those of Inachus, Pelasgus, Atlas and Pelops in the later books. It is believed that a rough guide to this structure can be found in the "Bibliotheca", a Roman-era mythological handbook transmitted under the name of Apollodorus of Athens which used the "Catalogue" as a primary source