BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard tart throughout the UK. In the UK, the custard tart is regarded as a classic British dish. A version by Marcus Wareing was selected on the BBC television programme "Great British Menu" as the final course of a banquet to celebrate Queen Elizabeth's 80th birthday. Variations on the classic recipe include the Manchester tart, where a layer of jam is spread on the pastry before the custard is added. Other versions may have some fresh fruit, such as rhubarb, cooked into the filling. Versions topped with elaborate arrangements of fruit show the influence of French pâtisserie. Custard tarts in France –