BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Kopp's Frozen Custard Arnold's Drive-In. Kopp's is now owned by Elsa's son, Karl Kopp, who also owns restaurants in Arizona and New York. By 1960 the Kopp's stand was successful enough that Elsa felt comfortable experimenting with more exotic frozen custard recipes. Initially she mixed chocolate and vanilla, in the process committing what many in the early frozen custard community considered a heretical act. After this, Kopp's began offering increasingly diverse concoctions which became their well known "flavor of the day" menu option. Kopp's offers two unique flavors every day and a featured shake and sundae of the month. The featured flavors are