Coin or "I am the sign of light", or "I am the tomb of light", or "I am the tomb of Phanes". The coins of Phanes are known to be amongst the earliest of Greek coins, a hemihekte of the issue was found in the foundation deposit of the temple of Artemis at Ephesos (the oldest deposit of electrum coins discovered). One assumption is that Phanes was a wealthy merchant, another that this coin is associated with Apollo-Phanes and, due to the Deer, with Artemis (twin sister of the god of light Apollo-Phaneos). Although only seven Phanes type coins were discovered,
Apollo a fusion of the two was most desirable. Carl Jung's Apollo archetype represents what he saw as the disposition in people to over-intellectualise and maintain emotional distance. Charles Handy, in "Gods of Management" (1978) uses Greek gods as a metaphor to portray various types of organisational culture. Apollo represents a 'role' culture where order, reason, and bureaucracy prevail. In spaceflight, the NASA program for landing astronauts on the Moon was named Apollo. Apollo Apollo (Attic, Ionic, and Homeric Greek: , "Apollōn" ( ) is one of the most important and complex of the Olympian deities in classical Greek and Roman