Lower Don Valley Lower Don Valley The Lower Don Valley, or historically the East End of Sheffield, is the mainly industrial north-east quarter of Sheffield, England. Located on the River Don, it encompasses the areas of Attercliffe, Brightside, Darnall, Tinsley and Wincobank. The area became the heart of Sheffield's steel industry during the 19th and 20th century. However it went into decline during the 1970s and 1980s as the nature of steel manufacture changed from large industrial sites with large scale employment to more streamlined and automated manufacture. As a result, large areas were derelict by the end of the 1980s despite the
Don Valley Parkway is now part of the Charles Sauriol Conservation Reserve, which extends from the Forks of the Don, along the East Don to Milne Hollow at Lawrence Avenue, visible from the parkway. By contrast, Metro chairman Gardiner had an opposite opinion of the Don Valley and was quoted "I'll tell you what the Don Valley was. It was a place to murder little boys, that's what it was." The design of the project was contracted to the engineering consortium of Fenco-Harris, which completed the plans in the fall of 1955. The project included extending Bayview Avenue south along the Lower Don