BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
BBC Two Launch ident one used from BBC2's launch, but dropped with the advent of colour (but continued in regions that still had monochrome until 1976), was Test Card E. The ident was reused during Afternoon Classics in 2013, on BBC Two. It was also reused in Northern Ireland. This used a recreation of the logo now with the BBC box brighter and with the legend 'Northern Ireland' below the BBC logo. Also when the stripes from on the black background, The stripes animate differently. The normal BBC Two used the normal version. BBC Two Launch ident The Launch ident was a television station