Don Valley Stadium as the centre-piece of a £147 million construction programme needed to provide the necessary sports and cultural facilities to enable the city to host the 1991 Summer Universiade. Jan Železný threw in the javelin on 29 August 1993 (which was a world record at the time) and infamously nearly hit the TV commentators who were interviewing close to the start/finish line. There were plans to use the stadium in a Sheffield bid for the 2002 Commonwealth Games (which eventually went to Manchester) and also to use it as a potential joint ground for the city's two football teams. In both
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album