The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Jimmy Wales how to make taxpayer-funded academic research available on the internet at no cost. His role reportedly involved working as "an unpaid advisor on crowdsourcing and opening up policymaking", and advising the Department of Business, Innovation and Skills and the UK research councils on distributing research. In January 2014, it was announced that Wales had joined The People's Operator as co-chair of the mobile phone network. On March 21, 2014, Wales spoke on a panel at a Clinton Global Initiative University conference held at Arizona State University, along with John McCain, Saudi Arabian women's rights activist Manal al-Sharif and Harvard University