BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Green River Launch Complex on WSMR were "used to obtain the crossrange aspect of re-entry data.") A USAF tenant was assigned to Green River as part of AFSC's Air Force Ballistic Systems Division at Norton Air Force Base. In California, the original "Atlas 576 SMS ICBM pad" with gantry became the Vandenberg AFB ABRES complex in September 1964 to launch ICBMs for reentry vehicle (RV) testing (moved from the Eastern Test Range). For the Green River site, The 1st Athena launch was February 10, 1964, from Pad 2 which failed "and fell near Durango, Colo" (cf. the Pershing launched November 1964 that landed near