BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Abbott's Frozen Custard In 1981, Thelma Schreiber unveiled the "Turtle" dessert. In 2006 the Krispy Kreme doughnut chain added Abbott's custard to its product line at some stores in south Florida. A Japanese operator opened Abbott's outlets in Japan starting in 1999. Abbott's Frozen Custard Abbott's Frozen Custard is a frozen custard franchise founded and based in Rochester, New York. The franchise has stores throughout New York state, and has expanded to other states including Massachusetts, Florida, Colorado, South Carolina, and Virginia,and North Carolina. Abbott's Frozen Custard was founded in 1902 by Arthur Abbott, who would travel with small carnivals along the eastern