IKEA Catalogue catalogue. An English language edition for the United Kingdom was launched February 2007 with a subscription of over 500,000. IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same
Zavvi (retailer) video retailer, behind first place Amazon.com and Play.com, which came second. Zavvi operated primarily with prices of its back-catalogue products at round figures, similar to Fopp. In September/October 2008, the company revamped its chart merchandising with the re-introduction of a numeric system of ranking the stock, as well as ditching the round pound method in favour of prices ending with .99p. This was because the company's products had initially appeared more expensive than those of its competitors. In addition, prominent red and white stickers were used to highlight bargain offers in the chart, usually £7.99 and £8.99 products. The managing