Lost (TV series) have been released by Hyperion Books, a publisher owned by Disney, ABC's parent company. They are "Endangered Species" () and "Secret Identity" () both by Cathy Hapka and "Signs of Life" () by Frank Thompson. Additionally, Hyperion published a metafictional book titled "Bad Twin" (), written by Laurence Shames, and credited to fictitious author "Gary Troup", who ABC's marketing department claimed was a passenger on Oceanic Flight 815. Several unofficial books relating to the show have also been published. "Finding Lost: The Unofficial Guide" () by Nikki Stafford and published by ECW Press is a book detailing the show for
Oceanic Airlines cities around the world as part of the "Find 815" alternate reality game. Fictitious TV advertisements for the company also aired on ABC and the internet, including one advertisement that apparently airs in an alternate universe where flight 815 did not crash and Oceanic has a "perfect safety record". The flight number 815 is a nod to Disney's Peter Pan (1953 film) animation: while flying into the Big Ben clock dial, Peter Pan sets the time to 8:15. This reference later shows up in Once Upon a Time (TV Series). In "Executive Decision" (1996 film), Oceanic Flight 343 from Athens