Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo 2–2 draw at Camp Nou. His performances in 2012 again saw Ronaldo voted second in the running for the FIFA Ballon d'Or, finishing runner-up to four-time winner Messi. Following the 2012–13 winter break, Ronaldo captained Real Madrid for the first time in an official match, scoring a brace to lift 10-man Madrid to a 4–3 victory over Real Sociedad on 6 January. He subsequently became the first non-Spanish player in 60 years to captain Madrid in "El Clásico" on 30 January, a match which also marked his 500th club appearance. Three days prior, he had scored his 300th club goal