BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard found under the names "Creme Boylede" and "Creme boiled". In modern times, the name 'custard' is sometimes applied to starch-thickened preparations like blancmange and Bird's Custard powder. While "custard" may refer to a wide variety of thickened dishes, technically (and in French cookery) the word "custard" ("crème" or more precisely "crème moulée", ) refers only to an egg-thickened custard. When starch is added, the result is called "pastry cream" (, ) or confectioners' custard, made with a combination of milk or cream, egg yolks, fine sugar, flour or some other starch, and usually a flavoring such as vanilla, chocolate, or