Bombyx mori the area in China where domestication arose. Silkworm pupae are eaten in some cultures. In China, a legend indicates the discovery of the silkworm's silk was by an ancient empress Lei Zu, the wife of the Yellow Emperor and the daughter of XiLing-Shi. She was drinking tea under a tree when a silk cocoon fell into her tea. As she picked it out and started to wrap the silk thread around her finger, she slowly felt a warm sensation. When the silk ran out, she saw a small larva. In an instant, she realized this caterpillar larva was the source
Ipsos MORI 1969 by Robert Worcester, and throughout its existence was the largest independent research organisation in the United Kingdom. MORI was bought by Ipsos in 2005 for £88 million, the combined company being now known as 'Ipsos MORI'. The same year, Robert Worcester stepped down from chairmanship of MORI. Ben Page is now Chief Executive. In 2006, Ipsos MORI were the first research agency in the world to gain ISO 20252, the new international quality standard for research. Ipsos MORI is a current member of the Market Research Society and are obliged to conduct surveys according to their rules. For example,