The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Jimmy Wales web. He taught at both universities during his postgraduate studies but did not write the doctoral dissertation required for a PhD, something he ascribed to boredom. In 1994, Wales took a job with Chicago Options Associates, a futures and options trading firm in Chicago, Illinois. Wales has described himself as having been addicted to the Internet from an early stage and he wrote computer code during his leisure time. During his studies in Alabama, he had become an obsessive player of Multi-User Dungeons (MUDs)—a type of virtual role-playing game—and thereby experienced the potential of computer networks to foster large-scale collaborative