Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
Bird's Custard in India, where a large portion of the populace follows a vegetarian diet, although ovo-lacto variants are also available. "Instant" versions (containing powdered milk and sugar and requiring only hot water) and ready-made custard in tins, plastic pots and cartons have also become popular. A food and drink survey carried out in 2000 found 99% of customers recognised the brand, which accounts for 45% of the custard consumed in the UK. Bird's Custard is also exported to several countries, and can be found in many popular grocery supermarkets. In addition to the Bird's brand, generic cornflour-based custards are widely available.