Nicholas G. Carr essay titled "The Amorality of Web 2.0," he criticized the quality of volunteer Web 2.0 information projects such as Wikipedia and the blogosphere and argued that they may have a net negative effect on society by displacing more expensive professional alternatives. In a response to Carr's criticism, Wikipedia co-founder Jimmy Wales admitted that the Wikipedia articles quoted by Carr "are, quite frankly, a horrific embarrassment" and solicited recommendations for improving Wikipedia's quality. In May 2007, Carr argued that the dominance of Wikipedia pages in many search results represents a dangerous consolidation of Internet traffic and authority, which may be leading
Wikia users could create topic-specialized knowledge market wikis based upon Wikia's own Wikianswers subdomain. OpenServing was a short-lived Web publishing project owned by Wikia, founded on December 12, 2006, and abandoned, unannounced, in January 2008. Like Wikia, OpenServing was to offer free wiki hosting, but it would differ in that each wiki's founder would retain any revenue gained from advertising on the site. OpenServing used a modified version of the Wikimedia Foundation's MediaWiki software created by ArmchairGM, but was intended to branch out to other open source packages. According to Wikia co-founder and chairman Jimmy Wales, the OpenServing site received several