Find 815 and third seasons called the "Lost Experience". Find 815 was produced by digital entertainment company Hoodlum and ABC. On December 28, 2007, ABC's press website (ABC Medianet) uploaded a press release announcing the return to business of the fictitious Oceanic Airlines. The release contained a phone number, which when called, instructs the listener to visit a website, which features a commercial for Oceanic. On December 31, the site was updated with a video of Sam explaining his situation intercut with flashes of a URL. The official Find 815 website contains more videos of Sam as he begins to uncover the
Oceanic Airlines cities around the world as part of the "Find 815" alternate reality game. Fictitious TV advertisements for the company also aired on ABC and the internet, including one advertisement that apparently airs in an alternate universe where flight 815 did not crash and Oceanic has a "perfect safety record". The flight number 815 is a nod to Disney's Peter Pan (1953 film) animation: while flying into the Big Ben clock dial, Peter Pan sets the time to 8:15. This reference later shows up in Once Upon a Time (TV Series). In "Executive Decision" (1996 film), Oceanic Flight 343 from Athens