Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo in the 109th minute to earn Portugal a 1–0 victory. As team captain, Ronaldo later lifted the trophy in celebration of his country's first-ever triumph in a major tournament. He was awarded the Silver Boot as the joint second-highest goalscorer, with three goals and three assists, and was named to the team of the tournament for the third time in his career. Following the Euro 2016 success, Ronaldo scored four goals against Andorra in the 2018 FIFA World Cup qualifiers on 8 October 2016. His four goals against a nine-man team marked the highest number of goals he has scored