Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo 50 goals across all competitions. For his efforts during the season, he received the UEFA Best Player in Europe Award for a second time. Ronaldo missed Real Madrid's first three matches of the 2016–17 season, including the 2016 UEFA Super Cup against Sevilla, as he continued to rehabilitate the knee injury he suffered against France in the final of Euro 2016. On 15 September, Ronaldo did not celebrate his late free kick equaliser against Sporting CP in the Champions League, with Ronaldo stating post match, "they made me who I am." On 6 November, Ronaldo signed a new contract set