Aurigny Treasury and Resources announced that the sale would not go ahead. Blue Islands' withdrawal from Alderney on 9 May 2011 left Aurigny with a monopoly on that island for the first time in over a decade. However, it was criticised later that year for cutting the number of flights to Southampton, not lowering prices and reducing services to twice daily over that winter; Malcolm Hart later reaffirmed its commitment to the route and admitted that encouraging passengers to fly via Guernsey had been 'the biggest mistake in Aurigny's recent history'. At the end of 2011, Aurigny rolled out the first
Aurigny survey by market researchers islandopinion.com showed that Aurigny was the most popular airline which served Guernsey. On 21 June 2007, Aurigny got permission from its sole shareholder, the States of Guernsey, to raise a private loan to purchase two new ATR 72-500 aircraft which entered service in March 2009. Aurigny celebrated 40 years in operation in 2008. It was voted 4th-best short-haul airline in a poll published in the consumer magazine "Which?". In a survey of 30,000 members the magazine examined 71 airlines and asked readers to rate each carrier for standards of check-in, cabin staff, cleanliness, food and entertainment.