IKEA Catalogue "Business Week" joined the fray of online posts. The branding critic blog, Brand New, was one of those using the "Verdanagate" name. The Australian online daily news site "Crikey" also published an article on the controversy. "The Guardian" ran an article asking "Ikea is changing its font to Verdana – causing outrage among typomaniacs. Should the rest of us care? Absolutely." In October 2012, IKEA was criticised for removing women from photos in the Saudi Arabian version of the 2013 catalogue. IKEA also publishes and sells a regular style magazine, titled "IKEA Family Live" in thirteen languages which supplements the
Catalogue of Women styled as a continuation of the "canonical" Hesiodic poem, with the final two verses of the "Theogony" standing as "Catalogue of Women" book 1, lines 1–2. Toward the end of the "Theogony" as transmitted by the manuscript tradition, following Zeus's final ordering of Olympus and his siring several key deities, the poet invokes the Muses to sing of the "tribe of goddesses ... immortals who slept with mortal men, bearing children like gods." After some 150 verses on this topic, the proem to the "Catalogue" comes in the form of another re-invocation of the Muses to introduce a new, only