Valley Centertainment and Rotherham city centre. Valley Centertainment is easily accessible by road: Valley Centertainment has its own large, free car park. Parking is safe and secure, rewarded by being given its fifth Park Mark Award. Despite ample parking, finding a space can be difficult at peak times. Parking is particularly difficult when there is an event taking place at the neighbouring Sheffield Arena, Don Valley Stadium, Sheffield Ice Rink, or when nearby Meadowhall Centre is busy. Valley Centertainment operate a strict policy of fining customers if they park in non standard locations. Valley Centertainment Valley Centertainment is a leisure and entertainment
Don Valley Railway a viable service Don Valley Railway considered other methods for operating the service than via a standard National Rail franchised services model. Don Valley Railway therefore considered utilising Ultra Light Rail Rapid Transit for the passenger service as operated by Parry People Movers. The West Midlands-based company has pioneered this technology on the UK rail network with the Stourbridge Town to Stourbridge Junction service. It is hoped that an adaption of this can be brought in on the Don Valley Railway. The business plan sets out options for expanding beyond the basic service and looks at other options for utilisation