IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Saudi Air Ambulance Saudi Air Ambulance The Saudi Air Ambulance service, started in 2009, is run by the Saudi Red Crescent Authority (SRCA), as part of its provision of emergency medical services in Saudi Arabia. The fleet includes helicopters and fixed-wing aircraft. The service is used for domestic and international intensive care units. The SRCA launched the service in December 2009, with an initial fleet of six MD Explorer helicopters, based in Riyadh Province and operated by Action Aviation, a British company. An Airbus ACJ318 Elite jet was added the same month. The Air Ambulance service has a particular role to play during