Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo insisting that his competitive nature should not be mistaken for arrogance. His managers, teammates and various journalists have commented that this reputation has caused an unfair image of him. In 2014, Ronaldo told "France Football" that he had made a "mistake" when he said in 2011, "People are jealous of me as I am young, handsome and rich", adding that he had matured since then and fans understood him better. Ronaldo has adopted several goalscoring celebrations throughout his career, including one particular celebration which gained widespread coverage in the media, when he squatted and stared directly into a camera on