IKEA Catalogue catalogue. An English language edition for the United Kingdom was launched February 2007 with a subscription of over 500,000. IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same
Catalogue of Women of the introductory phrase "or such as ..." implies an initial "such as ...", and it is likely that this first woman treated was Pyrrha, wife of Deucalion. There is some debate about whether the "Catalogue" included an account of the Flood myth, but the creation of a race of humans born from stones cast by Deucalion and Pyrrha does appear to have figured in the poem. Zeus unsurprisingly had first pick from the catalogue of women, and sired Hellen by Pyrrha. Pyrrha also had three daughters by Deucalion: Thyia, Protogeneia and Pandora, who was named for her maternal grandmother,