Horsetail Fall (Yosemite) Horsetail Fall (Yosemite) Horsetail Fall, located in Yosemite National Park in California, is a seasonal waterfall that flows in the winter and early spring. The fall occurs on the east side of El Capitan. If Horsetail Fall is flowing in February and the weather conditions are just right, the setting sun illuminates the waterfall, making it glow orange and red. This natural phenomenon is often referred to as the "Firefall", a name that pays homage to the manmade Firefall that once took place in Yosemite. This waterfall descends in two streams side by side, the eastern one being the larger
Purchase funnel e-commerce website and finally converting to a sale. Purchase funnel The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. In 1898, E. St. Elmo Lewis developed a model which mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase. St. Elmo Lewis’ idea is often referred to as the AIDA-model, an acronym which stands for Awareness, Interest, Desire, and Action. This staged process is summarized below: The Purchase Funnel is also