The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Jimmy Pedro 73 kg in 1999, and also won bronze medals in the 1991 and 1995 World Championships. Pedro represented the United States in the 1992, 1996, 2000, and 2004 Olympic Games, winning bronze in 1996 and 2004. His entry in the "Legends" section of a major judo magazine's web site lists 29 gold medals in international competition. Pedro retired from competitive judo after the 2004 Olympics. In recent years he has worked for Monster.com, promoted a brand of tatami and FUJI (mats) used for judo and jujutsu practice and competition, and been the subject of a biographical movie. Jimmy is world-renowned