Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
The Very Hungry Caterpillar cocoon around himself. There, inside he sleeps in it for 2 weeks. Later, the caterpillar emerges as a handsome butterfly with large, gorgeous, multi-coloured wings. In a sense the book was inspired by a hole punch: "One day I was punching holes with a hole puncher into a stack of paper, and I thought of a bookworm and so I created a story called "A Week with Willi the Worm"." Carle was familiar with "differently shaped pages" from books that he read as a child in Germany. "A Week with Willi the Worm" featured a bookworm named Willi. But Carle's