BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
Custard Factory presence of the Custard Factory has enticed two media training agencies to locate nearby. The old Trades Union Studies Centre, very near, is now a media and arts annexe of South Birmingham College with a new building alongside it. In 2005, the VIVID media centre moved from the Jewellery Quarter to a site very near the Custard Factory. About away from the Factory is the new "Progress Works" complex, opened in 2005 as part of the Custard Factory quarter, on Heath Mill Lane. "The Bond" complex is also a short walk away. Three-quarters of a mile north is BIAD, the