Muses "music", and "musing upon". In current literature, the influential role that the Muse plays has been extended to the political sphere. In "Down to Earth", the Muses, espcially Terpsichore (Rita Hayworth), are offended by a vulgar Broadway musical called "Hot Muses", in which they are portrayed as besotted by two American flyers who crash-land on Parnassus. Terpsichore masquerades as a mortal to get the show "improved". All nine Muses appear in the 1980 film "Xanadu", with actress Olivia Newton-John as Terpsichore. Many of the Greek gods, including five of the Muses (Thalia, Clio, Calliope, Melpomene, and Terpsichore) appear in the
Customer delight nor does it encourage positive word of mouth. Customer delight can be created by the product itself, by accompanied standard services and by interaction with people at the front line. The interaction is the greatest source of opportunities to create delight as it can be personalized and tailored to the specific needs and wishes of the customer. During contacts with touch points in the company, more than just customer service can be delivered. The person at the front line can surprise by showing a sincere personal interest in the customer, offer small attentions that might please or find a solution