Plunge pool Plunge pool A plunge pool (or plunge basin or waterfall lake) is a deep depression in a stream bed at the base of a waterfall or shut-in. It is created by the erosional forces of cascading water on the rocks at formation's base where the water impacts. The term may refer to the water occupying the depression, or the depression itself. Plunge pools are formed by the natural force of falling water, such as at a waterfall or cascade; they also result from man-made structures such as some spillway designs. Plunge pools are often very deep, generally related to the
Funnel analysis intended goals. For more emphasis, it makes sense why a funnel in analytics is called a funnel. An actual funnel, like the ones from a kitchen or garage, gets narrower along its length, allowing less volume to pass through it. An analytics funnel represents a very similar idea, just in regards to users on an eCommerce platform, application or online game. An example of how a company would use funnel analytics is by focusing on drawing actionable insights from funnels. Funnel analysis can be used to determine conversion and user fallout rates in a given funnel. An analysis to determine