Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo then secured a 1–0 victory late in extra time. After his team progressed past Poland on penalties, Ronaldo became the first player to participate in three European Championship semi-finals; he scored the opening goal and assisted a second in a 2–0 win against Wales, equaling Michel Platini as the competition's all-time top scorer with nine goals. In the final against hosts France, Ronaldo was forced off after just 25 minutes following a challenge from Dimitri Payet. After multiple treatments and attempts to play on, he was stretchered off the pitch and replaced by Quaresma. During extra time, substitute Eder scored