Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
Custard Factory buildings were redeveloped from 1992, in two initial phases. The architect for the redevelopment project was Birmingham-based Glenn Howells Architects. The redevelopment of the Custard Factory began in January 1992 when the project was given £800,000 as a City Grant Award. This public sector funding levered in £1.6 million of private sector investment for the refurbishment of of redundant buildings, providing 145 units for use by artists, designers and communicators. The first phase created around 300 jobs, half of which were previously unemployed. By the completion of the Custard Factory project, it is anticipated that a total of 1,000 jobs