IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Pumpkin Patch (retailer) Pumpkin Patch (retailer) Pumpkin Patch is an iconic childrenswear retailer based in Auckland, New Zealand. Established in 1990, it focuses on the design, marketing, retail and wholesale of children’s clothing to customers in Australia and New Zealand. Pumpkin Patch has a reputation as a leading retailer of childrenswear that is both high-quality and fashionable. It has strong recognition across New Zealand and Australia, and is a staple brand well-loved by both parents and children alike. Founded in New Zealand in 1990 as a mail order catalogue by Sally Synott, Pumpkin Patch quickly grew to become a highly popular brand. At