Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo lack of support he felt was shown by club president Florentino Pérez. Ronaldo made his official debut for Juventus in their opening Serie A match on 18 August, a 3–2 away win over Chievo. On 16 September, his fourth appearance for Juventus, he scored his first goal, which was immediately followed by a second, in a 2–1 home win over Sassuolo; the latter was the 400th league goal of his career. On 19 September, in his first Champions League match for Juventus, he was sent off in the 29th minute for "violent conduct"—the first time in 154 Champions League appearances—in