The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Wales Co-operative Centre the Communities First Support Network to support the work of the Communities First Programme . The Coalfields Regeneration Trust provided further funding in 2002 for the Centre to administer the Debt Redemption and Money Advice Scheme to protect those most at risk from doorsetep lenders. The Centre secures European Objective One funding in 2004 to continue work in developing co-operatives and leads to a major expansion of the Centre. In 2005, the Welsh Assembly Government's 'Social Enterprise Strategy for Wales' formally recognises the role which social enterprises and co-operatives play in economic development. Communities@One is launched by the Communities Directorate