Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo season, however, he signed a new contract that extended his stay by three years to 2018, with a salary of €17 million net, making him briefly the highest-paid player in football. He was joined at the club by winger Gareth Bale, whose world record transfer fee of €100 million surpassed the fee Madrid had paid for Ronaldo four years prior. Together with striker Karim Benzema, they formed an attacking trio popularly dubbed "BBC", an acronym of Bale, Benzema, and Cristiano, and a play off the name of the public service broadcaster. After enjoying a strong goalscoring run during the first