Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Frankie Carle found a broken-down instrument in a dance hall. In 1916, a teenage Carle began working with his uncle's band as well as a number of local bands in the Rhode Island area. To gain further popularity in an America which still held prejudices against many Italian Americans, Carle did what many singers, such as Dean Martin and Jerry Vale, did during this time period; he changed his name from Carlone to Carle. Carle started out working with a number of mainstream dance bands. In 1934, he played with Mal Hallett and his orchestra. In 1935, he had his own orchestra