Mr. Men whereas four Mr. Men characters and nine Little Miss characters were also published in English and can be seen listed below as being released in 1990. After his father's death, Adam Hargreaves took over the Mr. Men. He now draws the characters and writes new stories for them. A competition was held in the British "Sunday Times" newspaper for children to submit their own Mr. Men character for inclusion in a limited edition celebrating the 30th anniversary of the series. "Mr. Cheeky", submitted by then eight-year-old Gemma Almond, was selected as the winning entry. Gemma's creation led to a book
Mr. Men title character and his/her single dominant personality trait to convey a simple moral lesson. The Mr. Men and Little Miss characters frequently reappeared in other characters' books. As of 2015, a total of 85 Mr. Men and Little Miss characters had been featured in the series. The books' simple stories, with brightly coloured, boldly drawn illustrations, made them very popular, with sales of over 100 million worldwide across 28 countries. The first six "Mr. Men" books were published in United Kingdom in 1971, priced at 20p each. Mr. Tickle was the first Mr. Men character created by Hargreaves, inspired by