IKEA Catalogue IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries. The 2010 edition
Catalogue of Women as the "Suda" gives an expanded version, the "Catalogue of Heroic Women" (), and another late source, the twelfth-century Byzantine poet and grammarian Tzetzes, prefers to call the poem the "Heroic Genealogy" (). But the earliest and most popular alternate title was "Ehoiai" (), after the feminine formula "ē' hoiē" (, ), "or such as", which introduces new sections within the poem via the introduction of a heroine or heroines. This nickname also provided the standard title for a similar Hesiodic work, the "Megalai Ehoiai" or "Great Ehoiai" (). As is reflected by its use as an alternate title, the