Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo the group stage on goal difference. Ronaldo scored five goals, including a hat-trick against Armenia, in the qualification for Euro 2016. With the only goal in another victory over Armenia on 14 November 2014, he reached 23 goals in the European Championship, including qualifying matches, to become the competition's all-time leading goalscorer. At the start of the tournament, however, Ronaldo failed to convert his chances in Portugal's draws against Iceland and Austria, despite taking a total of 20 shots on goal. In the latter match, he overtook Luís Figo as his nation's most capped player with his 128th international appearance,