Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Orange juice d-galacturonic acid unit along with blocks of L-rhamnose regions that have side chains of arabinose, galactose, and xylose. Pectin methyl-esterase is the enzyme responsible for hydrolyzing carboxymethyl esters and liberating free carboxyl groups and methyl alcohols. The free carboxyl groups interact with cations to form insoluble pectic acid divalent metal ion complexes. These metal ion complexes precipitate in the juice and carry all the colloids in orange juice with it. The enzyme would flocculate the cloud and clarify the orange juice. Thus, in order to keep the orange juice cloud intact, it is vital to inactivate pectinesterase. Pectinesterase is inactivated