Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Orange (fruit) of this crop is used mostly for juice extraction. The Valencia orange is a late-season fruit, and therefore a popular variety when navel oranges are out of season. This is why an anthropomorphic orange was chosen as the mascot for the 1982 FIFA World Cup, held in Spain. The mascot was named Naranjito ("little orange") and wore the colors of the Spanish national football team. Thomas Rivers, an English nurseryman, imported this variety from the Azores Islands and catalogued it in 1865 under the name Excelsior. Around 1870, he provided trees to S. B. Parsons, a Long Island nurseryman, who