The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
How the Web Was Woven demo. This and several other Carlin demos were then submitted as material for Elvis Presley to record via Freddy Bienstock, who owned Carlin and looked after Presley's music publishing interests in the company Hill & Range. Like other ballads selected for Presley over this period, "How the Web Was Woven" is a love song with a dark theme. It was also typical of the material sourced from Carlin's songwriters in terms of its European pop style, dramatic mood and dense musical arrangement. "How the Web Was Woven" was first recorded in London by Jackie Lomax. The sessions took place in