IKEA Catalogue IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries. The 2010 edition
Saudi Air Ambulance Saudi Air Ambulance The Saudi Air Ambulance service, started in 2009, is run by the Saudi Red Crescent Authority (SRCA), as part of its provision of emergency medical services in Saudi Arabia. The fleet includes helicopters and fixed-wing aircraft. The service is used for domestic and international intensive care units. The SRCA launched the service in December 2009, with an initial fleet of six MD Explorer helicopters, based in Riyadh Province and operated by Action Aviation, a British company. An Airbus ACJ318 Elite jet was added the same month. The Air Ambulance service has a particular role to play during