BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
What Were You Hoping For? an album full of songs they will enjoy for 15 or 20 years. I'm a man that grows, progresses and matures, I want to grow [musically] with the people who want to go with me on that journey ... An artist should put out work that the culture should inspire to as opposed to trying to meet the culture, that's backwards to me. I don't just sit down and worry about what people will like, my job is to express myself as honest as I possibly can." "What You Were Hoping For?" peaked at number 19 on the "Billboard" Top