Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Messi–Ronaldo rivalry "only the media, the press, who wants us to be at loggerheads but I've never fought with Cristiano". However, it is widely argued and documented that there's an atmosphere of tension between the duo, with Guillem Balagué claiming in "Messi" that Ronaldo refers to the Argentine counterpart as "motherfucker" behind his back, and Luca Caioli saying in his book, "Ronaldo: The Obsession for Perfection", that according to his sources, Ronaldo heats up when watching Messi play. In response to claims that he and Messi do not get on well on a personal level, Ronaldo commented: "We don't have a relationship