Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo the best player in modern football. It has been compared to sports rivalries such as the Muhammad Ali–Joe Frazier rivalry in boxing, the Borg–McEnroe rivalry in tennis, and the Ayrton Senna–Alain Prost rivalry from Formula One motor racing. Some commentators choose to analyse the differing physiques and playing styles of the two, while part of the debate revolves around the contrasting personalities of the two players: Ronaldo is sometimes depicted as an arrogant and theatrical showoff, while Messi is portrayed as a shy, humble character. In a 2012 interview, Ronaldo commented on the rivalry, saying "I think we push each