Necker Island (British Virgin Islands) world, the challenge begins at the annual Consumer Electronics Show in Las Vegas with the top 10 new innovations progressing to the finals at Necker Island where Branson joins the judging panel along with technology figures and investors from Silicon Valley. The Necker Cup, an exhibition tennis tournament held at the end of the tennis season, has been held on the island annually since 2012. In February 2017, former U.S. President Barack Obama and his wife Michelle visited Necker as guests of Sir Richard Branson. On August 22, 2011, The Great House burned down in a blaze believed to be
Necker Island (British Virgin Islands) caused by lightning from Tropical Storm Irene. At the time the house was occupied by as many as twenty guests, with Branson himself staying in a residence nearby. All of the guests escaped unhurt from the burning house, which was totally destroyed. Among the twenty occupants were actress Kate Winslet, Branson's 90-year-old mother Eve and his 29-year-old daughter Holly. The Great House was subsequently rebuilt with an expanded Great Room. On September 6, 2017, Hurricane Irma, a category 5 hurricane, made landfall on Necker Island destroying most of the island. Branson was quoted as saying "I have never seen anything