IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
The Range (retailer) and office space. Dawson has indicated a long-held ambition to commit The Range to a long-term future and its head office jobs to Plymouth, the city where he has lived most of his life. The Range (retailer) The Range is a multi-channel variety retailer selling products in the home, garden, and leisure categories, with 160 stores in the United Kingdom & Ireland. In 1980, Chris Dawson started business as an open-air market trader in Plymouth, South West England. His first physical retail store opened in 1989 at Sugar Mill Business Park on Billacombe Road, Plymouth under the name "C.D.S. Superstores".