Plunge pool Plunge pool A plunge pool (or plunge basin or waterfall lake) is a deep depression in a stream bed at the base of a waterfall or shut-in. It is created by the erosional forces of cascading water on the rocks at formation's base where the water impacts. The term may refer to the water occupying the depression, or the depression itself. Plunge pools are formed by the natural force of falling water, such as at a waterfall or cascade; they also result from man-made structures such as some spillway designs. Plunge pools are often very deep, generally related to the
Conversion funnel similar pricing and products can have hugely different conversion rates of visitors to customers and therefore greatly differing profits. Conversion funnel Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the way users are guided to the goal with fewer navigation options at each step. Using this metaphor, advertising efforts can be aimed at "upper funnel", "middle funnel", or "lower funnel" potential customers. Typically a large number of