The Kinks called "Village Green". In an attempt to revive the group's commercial standing, the Kinks' management booked them on a month-long package tour for April, drawing the group away from the studio. The venues were largely cabarets and clubs; headlining was Peter Frampton's group The Herd. "In general, the teenyboppers were not there to see the boring old Kinks, who occasionally had to endure chants of 'We Want The Herd!' during their brief appearances", commented Andy Miller. The tour proved taxing and stressful—Pete Quaife recalled, "It was a chore, very dull, boring and straightforward... We only did twenty minutes, but it
The Kinks 1960s celebrity and friend of the Kinks, the Beatles and the Who, he recalled that it was also an influence on The Beatles: "I remember it vividly and still think it's a remarkable pop song. I was with the Beatles the evening that they actually sat around listening to it on a gramophone, saying 'You know this guitar thing sounds like a sitar. We must get one of those. The song's radical departure from popular music conventions proved unpopular with the band's American following—it hit number 11 in the UK, but stalled at number 111 in the US. Recording began