Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo three of Portugal's group stage matches. Ronaldo left the competition early: after Chile defeated Portugal 3–0 on penalties in the semi-finals, he was allowed to return home to be with his newborn children. Therefore, he missed Portugal's third-place play-off match in which Portugal defeated Mexico 2–1 after extra time. On 31 August 2017, Ronaldo scored a hat-trick in a 5–1 win in a World Cup qualifier over the Faroe Islands, which saw him overtake Pelé and equal Hussein Saeed as the joint-fifth-highest goalscorer in international football with 78 goals. These goals brought his tally in the 2018 World Cup qualifiers