Don Valley Stadium 5 match against Bristol Academy but lost 8–0. The stadium hosted BritBowl, the championship game of the British American Football Association Community Leagues in the United Kingdom between 1999 and 2007. The game is the most prestigious of the league's three annual bowl games. The London Olympians won five of the eight bowls held at Don Valley. In 1991, the newly built Don Valley Stadium became home for Sheffield Eagles. Sheffield was included on the schedule for a game against Australia during their 1994 Kangaroo tour of Great Britain and France and were beaten 80–2 in the first game following
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album