BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Roobarb the Channel 4 comedy "Spaced" (Season one, Episode 4: "Battles") in a flashback as Tim is chased by a pack of dogs, and also as Daisy chases the pack itself. Roobarb and Custard were used as mascots for the PDSA charity in the UK. Roobarb Roobarb (commonly known as "Roobarb and Custard") is a British animated children's television programme, created by Grange Calveley originally shown on BBC1 just before the evening news. Each cartoon, written by Calveley and directed by Bob Godfrey, was about five minutes long. Thirty episodes were made, and the show was first shown on 21 October