Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo tournament with a play-off victory over Bosnia. At the group stage of the World Cup, he was named man of the match in all three matches against Côte d'Ivoire, North Korea, and Brazil. His only goal of the tournament came in their 7–0 rout of North Korea, which marked his first international goal in 16 months. Portugal's World Cup ended with a 1–0 loss against eventual champions Spain in the round of 16. Ronaldo scored seven goals in the qualification for Euro 2012, including two strikes against Bosnia in the play-offs, to send Portugal into the tournament, where they were