Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo in 2013, with Brazilian footballer Neymar topping both lists. Sports market research company Repucom named Ronaldo the most marketable and most recognised football player in the world in May 2014. He was additionally named in the 2014 Time 100, "Time"s annual list of the most influential people in the world. ESPN named Ronaldo the world's most famous athlete in 2016, 2017 and 2018. Ronaldo has established a strong online presence; the most popular sportsperson on social media, he counted 158 million total followers across Facebook, Twitter and Instagram by June 2015. , he has the world's biggest Facebook fanbase with