Logo of the BBC announcer would say "This is BBC Television." while the globe spun. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. In April 1964, BBC2 was launched. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. In 1969, when BBC 1 began broadcasting
Cowardy Custard Coward", but Coward cabled the producers three months before the opening from his home in Jamaica suggesting "Cowardy Custard". He vetoed an alternative suggestion, "This Is Noël Coward", which he said was too close to "This "Was" Noël Coward". Telling the story of Coward's life through song and biographical snippets, the revue was billed as "An entertainment featuring the words and music of Noël Coward". The Coward numbers featured are songs and scenes from Coward's works of the 1920s to the 1960s, including "You were there", "Mad About the Boy"; "The Stately Homes of England", "I Wonder What Happened to