Orange (fruit) orange juice between the São Paulo and mid-south Florida areas makes up roughly 85% of the world market. Brazil exports 99% of its production, while 90% of Florida's production is consumed in the United States. Orange juice is traded internationally in the form of frozen, concentrated orange juice to reduce the volume used so that storage and transportation costs are lower. Oranges, whose flavor may vary from sweet to sour, are commonly peeled and eaten fresh or squeezed for juice. The thick bitter rind is usually discarded, but can be processed into animal feed by desiccation, using pressure and heat.
Juice sweeteners. "No added sugar" is commonly printed on labels of juice containers, but the products may contain large amounts of naturally occurring sugars; however, sugar content is listed with other carbohydrates on labels in many countries. Depending on trends and regulations, beverages listed as "100% juice" may actually contain unlisted additives. For example, most orange juice contains added ethyl butyrate (to enhance flavor), vitamin C (as ascorbic acid), and water (if from concentrate). When fruit juice is too sour, acidic, or rich to consume, it may be diluted with water and sugar to create an "-ade" (such as lemonade, limeade,