Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo scoring a goal against Andorra in a 2–0 victory. In the build-up to the 2018 World Cup, Portugal hosted friendlies against Tunisia, Belgium and Algeria. Ronaldo featured in the final of the three matches in which he made his 150th international appearance. On 15 June 2018, Ronaldo became the oldest player ever to score a hat-trick in a World Cup match, helping Portugal secure a 3–3 draw against Spain in their opening match at the World Cup. In doing so, he also became the first Portuguese player to score a goal in four World Cups and one of four players