IKEA Catalogue "Business Week" joined the fray of online posts. The branding critic blog, Brand New, was one of those using the "Verdanagate" name. The Australian online daily news site "Crikey" also published an article on the controversy. "The Guardian" ran an article asking "Ikea is changing its font to Verdana – causing outrage among typomaniacs. Should the rest of us care? Absolutely." In October 2012, IKEA was criticised for removing women from photos in the Saudi Arabian version of the 2013 catalogue. IKEA also publishes and sells a regular style magazine, titled "IKEA Family Live" in thirteen languages which supplements the
Catalogue of Women the "Catalogue" offers a transition between the divine sphere of the "Theogony" and the terrestrial focus of the "Works and Days" by virtue of its subjects' status as demigods. Given the poem's concentration upon heroines in addition to heroes, it provides evidence for the roles and perceptions of women in Greek literature and society during the period of its composition and popularity. Greek aristocratic communities, the ruling elite, traced their lineages back to the heroes of epic poetry; thus the "Catalogue", a veritable "map of the Hellenic world in genealogical terms," preserves much information about a complex system of kinship