BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard (band) member of The Purple Hearts. Custard reformed for an event on 10 December 2009 to celebrate Queensland's 150th birthday, appearing alongside Powderfinger and a number of other local acts. Since reforming, the band have played one or two gigs per year. In 2010 they appeared at the Meredith Music Festival. They also performed as a headliner act for "Float On: A Brisbane Flood Relief Benefit" in February 2011, a show to raise money for the victims of the floods in Queensland. In 2011 Custard were featured as part of the Brisbane Festival. Custard released their first album of new material