Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Orange juice the finished orange juice flows through blending tanks where the juice is tested for acid and soluble solids. At this stage, sugar can be added to the juice depending on if the product will be a sweetened or unsweetened beverage. Following blending, the orange juice is deaerated where the air is incorporated into the juice during extraction. The benefits of deaeration include the elimination of foaming, which improves the uniformity of can fill and improvement regarding the efficiency of the heat exchanger. Orange peel oil is essential for maximum flavor, but according to U.S. standards for Grades of Canned Orange