Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Orange juice may be restored in the final product to be equivalent to an average type of orange juice of the same kind. Any restored flavour or pulp must come from the same species of orange. Sugar may be added to the orange juice for regulating the acidic taste or sweetening, but must not exceed 150g per litre of orange juice. Across the UK, the final orange juice from concentrate product must contain a minimum Brix level of 11.2, excluding the additional sweetening ingredients. Vitamins and minerals may be added to the orange juice in accordance with Regulation (EC) 1925/2006. On a