BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Frozen custard chains in the United States include Culver's, headquartered in Prairie du Sac, Wisconsin, with outlets in 20 states; Freddy's Frozen Custard & Steakburgers, based in Wichita, Kansas, with more than 300 locations nationwide; Andy's Frozen Custard, based in Springfield, Missouri, with over 30 locations; Ted Drewes Frozen Custard in St. Louis, Rita’s in Southern California and Abbott's Frozen Custard, in Rochester, New York. In the U.S., the Food and Drug Administration requires products marketed as frozen custard to contain at least 10 percent milkfat and 1.4 percent egg yolk solids. If it has a smaller percentage of egg yolk solids,