Yellow Flicker Beat The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. It has been described as first-person narrative from a woman expressing the strength and resolve of Katniss Everdeen, the central character of "The Hunger Games" franchise. Commenting on the concept of the video, Lorde wrote on her Tumblr page that she wanted to convey a "mood; a harsh, crackling heat." She refers to Katniss as someone pushed over the edge and considers her a shapeshifter, "full of intensity and impulse." The
Katniss Everdeen District 12, Katniss's home, the coal-mining district. District 12, in the Appalachian Mountains, is the poorest of the districts, and Katniss lives with her mother and sister in the poorest part of town, known as the Seam. Katniss's father, a coal miner, was killed in a mine explosion when Katniss was 11. After his death, Katniss's mother went into a deep depression and was unable to take care of her children. On the brink of starvation a few weeks before her twelfth birthday Katniss wandered into the richer part of town, hoping to steal some scraps from the garbage bins