Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo other sometimes in the competition, this is why the competition is so high", while Ronaldo's manager during his time at Manchester United, Alex Ferguson, opined that "I don't think the rivalry against each other bothers them. I think they have their own personal pride in terms of wanting to be the best". Messi himself denied any rivalry, saying that it was "only the media, the press, who wants us to be at loggerheads but I've never fought with Cristiano". Responding to the claims that he and Messi do not get on well on a personal level, Ronaldo commented, "We don't