Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Frankie Carle performed as a single artist and maintained a close following of loyal fans. During World War II, he participated in the V-Disc program, making recordings which were released by the U.S. War Department. He introduced V-Disc No. 210A which featured his new composition "Moonlight Whispers". "Sunrise Serenade" was released as a V-Disc by the U.S. War Department in July, 1944 as No. 230A in a new recording by Frankie Carle and his Orchestra. Carle had early exposure on radio as pianist for The Four Belles singing group in transcribed programs distributed by the World Broadcasting System. In the mid-1940s, Carle