Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo Cristiano Ronaldo Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional footballer who plays as a forward for Italian club Juventus and captains the Portugal national team. Often considered the best player in the world and regarded by many as one of the greatest players of all time, Ronaldo has a record-tying five Ballon d'Or awards, the most for a European player, and is the first player to win four European Golden Shoes. He has won 26 trophies in his career, including five league titles, five UEFA Champions League titles and one UEFA European Championship.