IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Kaleidoscope (retailer) a gross annual turnover of £4m in 1982 increasing to its current figure of approximately £100m. The work force today operates with approximately 60 personnel, with the resources of FGH playing a vital supporting role. With over 25 years of brand heritage, unsurprisingly the product offering has evolved over this time with the main focus now on distinctive fashion for style conscious women. The wider product range also includes fashion accessories, bedding and soft furnishings along with homewares and gardening. Kaleidoscope is a catalogue and online retailer targeting affluent women aged predominantly 45+ with an interest in fashion and homes.