Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo Nacional. In 2012, Ronaldo and his agent paid for specialist treatment for a nine-year-old Canarian boy with apparently terminal cancer. In November 2012, Ronaldo sold the golden boot he had won in 2011 for €1.5 million and gave the money to fund schools for children in Gaza. In December 2012, Ronaldo joined FIFA's "11 for Health" programme to raise awareness amongst kids of how to steer clear of conditions including drug addiction, HIV, malaria and obesity. In January 2013, Ronaldo became Save the Children's new Global Artist Ambassador, in which he hopes to help fight child hunger and obesity. In