Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo Real Zaragoza, Rayo Vallecano, Málaga, Osasuna, and Sevilla, the last of which put Madrid on top of the league by the season's midway point. Despite two goals from Ronaldo, Madrid were subsequently defeated by Barcelona 4–3 on aggregrate in the quarter-finals of the Copa del Rey. He again scored twice, including a penalty, in the Champions League semi-finals against Bayern Munich, resulting in a 3–3 draw, but his penalty kick in the shootout was saved by Manuel Neuer, leading to Madrid's elimination. Ronaldo found greater team success in the league, as he helped Real Madrid win their first La Liga