The king is dead, long live the king! properly used in the United Kingdom in January 1936 when King George V was succeeded by his son King Edward VIII, who later abdicated, or "The Queen is dead, long live The Queen!" as happened in 1558, when Queen Mary I was succeeded by her half-sister, Queen Elizabeth I. In the Kingdom of Thailand, to conclude the national televised address on October 13, 2016 regarding the passing of His Majesty King Bhumibol Adulyadej, the Prime Minister proclaimed "His Majesty King Bhumibol Adulyadej, Rama IX, has passed away. Long live His Majesty the new King." The king is dead, long live
Master (form of address) "Master" was retained as a form of address only for boys who have not yet entered society. By the late 19th century, etiquette dictated that men be addressed as "Mister", and boys as "Master". The use of "Master" as a prefixed title is, according to Leslie Dunkling, "a way of addressing politely a boy ... too young to be called 'Mister'." It can be used as a title and form of address for any son. "Master" is used sometimes, especially up to circa late-19th century, especially in the UK to describe the male head of a large estate or household