Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Punch out book market in the 1930s and gained in popularity through the mid-century. Whitman Publishing of Racine, Wisconsin, was one of the most prolific publishers of punch out books. Vintage punch out books with radio, television or movie themes are sought by collectors and command high prices. Punch out book A punch out book (also known as press out book or push out book) is a large toy book printed on stiff card or cardboard usually comprising several pages of perforated, colorfully printed figures or shapes. The figures can be gently "punched" from the pages with the fingers and then assembled into