Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo time penalty in a 3–1 defeat, with an overall 4–3 aggregate win. It was also his tenth goal against Juventus, a Champions League record against a single club. In the final of the tournament, on 26 May, Real Madrid defeated Liverpool 3–1, winning Ronaldo his fifth Champions League title as Real Madrid completed their third consecutive Champions League triumph, becoming the first team to do so. He finished as the top scorer of the tournament for the sixth consecutive season, ending the campaign with 15 goals. After the final, Ronaldo referred to his time with the Champions League winners in