BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
Bird's Custard in India, where a large portion of the populace follows a vegetarian diet, although ovo-lacto variants are also available. "Instant" versions (containing powdered milk and sugar and requiring only hot water) and ready-made custard in tins, plastic pots and cartons have also become popular. A food and drink survey carried out in 2000 found 99% of customers recognised the brand, which accounts for 45% of the custard consumed in the UK. Bird's Custard is also exported to several countries, and can be found in many popular grocery supermarkets. In addition to the Bird's brand, generic cornflour-based custards are widely available.