North Malabar of native Hindus, native Mappila-Muslims, native Jains and migrant-Christian communities and is characterized by distinct socio-cultural customs and behavior. The people of North Malabar have striven to preserve their distinct and unique identity and heritage since ancient times, through colonial times into modern political India. From the seventeenth century onward, until the early twentieth century, there were cultural taboos among certain communities from North Malabar, which forbade their women marrying people of the same respective communities, from the southern territories. Even in modern times it is not uncommon to see "alliances from Malabar region preferred" in newspaper matrimonial announcements placed
North Malabar by native North Malabar families, irrespective of their ethno-religious background. Traditionally North Malabar has remained the source of an erstwhile aristocracy for many of the southern territories of Kerala through displacement and adoptions including the Travancore Royal Family. Northern Malabar identity and pride is often possessively guarded by its natives of all ethnic and religious backgrounds. Kottiyoor Vysakha Mahotsavam is a 27-day yearly pilgrimage commemorating the mythology of Daksha Yaga, which attracts thousands of Hindu pilgrims from the Malabar region. In the pre-democratic era, Marumakkathayam-matriliniality was widely prevalent among the natives of North Malabar and included both the Muslim and