BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
BBC Two Launch ident BBC Two Launch ident The Launch ident was a television station identification used by BBC Two between their launch night in 1964 and the introduction of colour in 1967. BBC Two is the second BBC channel and the third channel to air in the UK. Following the success of BBC-TV, the third channel was awarded to the BBC. On 20 April 1964, BBC2 planned to launch an evening of programmes beginning at 7:20pm. However, 35 minutes before the new channel went on air, a power failure spread through most of London, affecting BBC Television Centre, where BBC2's programme control was