Jonathan Livingston Seagull Jonathan Livingston Seagull Jonathan Livingston Seagull, written by Richard Bach and illustrated by Russell Munson, is a fable in novella form about a seagull who is trying to learn about life and flight, and a homily about self-perfection. Bach wrote it as a series of short stories that were published in "Flying" magazine in the late 1960s. It was first published in book form in 1970, and by the end of 1972 over a million copies were in print. "Reader's Digest" published a condensed version, and the book reached the top of the "New York Times" Best Seller list, where
Seagull Book to negotiate their situation, Seagull Book consulted with a public relations company and scheduled a press conference. Within hours the conference was canceled when Deseret Book lifted their ban for one month to allow for talks with Seagull. As the companies explored the possibility of Deseret Book acquiring Seagull, the deadline was extended beyond August. In December 2006, Deseret Book bought Seagull Book, as well as its sister company, Covenant Communications, another major Deseret Book competitor. Financial details were not publicly disclosed. At the age of 67, Lewis Kofford was considering retirement and initiated the buyout discussions. In recent years