The Kinks called "Village Green". In an attempt to revive the group's commercial standing, the Kinks' management booked them on a month-long package tour for April, drawing the group away from the studio. The venues were largely cabarets and clubs; headlining was Peter Frampton's group The Herd. "In general, the teenyboppers were not there to see the boring old Kinks, who occasionally had to endure chants of 'We Want The Herd!' during their brief appearances", commented Andy Miller. The tour proved taxing and stressful—Pete Quaife recalled, "It was a chore, very dull, boring and straightforward... We only did twenty minutes, but it
The Kinks it "the best album of the year so far". The underground Boston paper "Fusion" published a review stating, "the Kinks continue, despite the odds, the bad press and their demonstrated lot, to come across. ... Their persistence is dignified, their virtues are stoic. The Kinks are forever, only for now in modern dress." The record did not escape criticism, however. In the student paper "California Tech", one writer commented that it was "schmaltz rock ... without imagination, poorly arranged and a poor copy of The Beatles". Although it sold only an estimated 100,000 copies worldwide on its initial release, it