Don Valley Stadium It was suggested that regional athletics competitions would move to the city's smaller Woodbourn Road Athletics Stadium, which closed in 2011. The nearest major athletics stadium would then be the South Leeds Stadium in Leeds. The council confirmed the closure of Don Valley Stadium on 11 January 2013. A final closure date of 30 September 2013 was set by Sheffield City Council in April of the same year and despite a petition signed by 5,922 people campaigning against the closure, plans were announced by Labour Party Councillor Isobel Bowler to start the demolition of the stadium on 21 November 2013.
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album