Don Valley Stadium Girls performed two sell-out shows during their Spiceworld Tour on 11 and 12 September 1998. It was the group's first concert in Britain following Geri Halliwell leaving the group. In 2011, the Arctic Monkeys hosted a two-day comeback festival at the adjacent Don Valley grass bowl to celebrate the release of "Suck It and See". The band headlined and were supported on both days, by Miles Kane, The Vaccines, Dead Sons and Anna Calvi as well as local artists. Reports emerged in January 2013 that Labour Sheffield City Council were considering demolishing the stadium as part of a money-saving exercise.
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album