Lost (TV series) many items found in the "Lost" universe, such as Apollo candy bars, Oceanic Airlines, Ajira Airways, the TV series "Exposé" and MacCutcheon Whisky can be seen in "Once Upon a Time". In addition to traditional terrestrial and satellite broadcasting, "Lost" is available from various online services, including Amazon Video and Hulu. It was one of the first series issued through Apple's iTunes Store beginning in October 2005. On August 29, 2007, "Lost" became one of the first TV programs available for download in the UK iTunes Store. In April 2006, Disney announced that "Lost" would be available for free online
The Incident (Lost) leader of the Others, Jacob, after being mentioned several times throughout the series. Jacob is portrayed by Mark Pellegrino, and appears in the flashbacks of various Oceanic Flight 815 survivors and mysterious Ajira Flight 316 survivor Ilana (Zuleikha Robinson). The episode was watched by 9.428 million viewers, and was well received by critics and audiences. It was also nominated for the Primetime Emmy Award for Outstanding Writing for a Drama Series in 2009. The episode opens with Jacob (Mark Pellegrino) weaving a tapestry inside a temple-like room. He is then shown on the beach of the island eating a fish