Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo in the same game, he also set-up Portugal's third goal in injury time, which was scored by Quaresma, and was named man of the match for his performance. Portugal were eliminated in the quarter-finals with a 3–2 loss against eventual finalists Germany. After Portugal's unsuccessful performance in the European Championship, Luiz Felipe Scolari was replaced as coach by Carlos Queiroz, formerly the assistant manager at United. Queiroz made Ronaldo the squad's permanent captain in July 2008. Ronaldo failed to score a single goal in the qualification for the 2010 World Cup, as Portugal narrowly avoided a premature elimination from the