Mr. Men whereas four Mr. Men characters and nine Little Miss characters were also published in English and can be seen listed below as being released in 1990. After his father's death, Adam Hargreaves took over the Mr. Men. He now draws the characters and writes new stories for them. A competition was held in the British "Sunday Times" newspaper for children to submit their own Mr. Men character for inclusion in a limited edition celebrating the 30th anniversary of the series. "Mr. Cheeky", submitted by then eight-year-old Gemma Almond, was selected as the winning entry. Gemma's creation led to a book
Mr. Men agreement to acquire the rights to the Mr. Men and Little Miss characters from Chorion after the company was forced into administration. This marked the first time that Sanrio had licensed a third-party character since owning the rights to Osamu Tezuka's Unico character in the late 1970s and early 1980s, which was returned to Tezuka Productions after Tezuka's death in 1989. They also own the rights to the Peanuts characters in Japan. In 2016, four new characters were launched to celebrate the series' 45th anniversary, Mr. Marvellous, Mr. Adventurer, Little Miss Fabulous and Little Miss Sparkle. In addition, Adam Hargreaves