How Men Are How Men Are How Men Are is the third studio album by the English synthpop band Heaven 17. It was originally released in September 1984, on the label Virgin. The album peaked at No. 12 in the UK and was certified Silver (60,000 copies sold) by the BPI in October 1984. Three singles were released from this album: "Sunset Now" (UK#24), "This Is Mine" (UK#23) in 1984, and an edited remix of "...(And That's No Lie)" (UK#52) in early 1985, which was the first Heaven 17 single to fail to reach the UK Top 40 since "Let Me Go" at
There Are Rules been made if they'd stuck to a safer formula." Adam Pfleider of Absolute Punk wrote a glowing review, while warning fans not to expect it to sound like the band's previous work; "Some of There Are Rules will be hard to swallow for many of the band's fans...The familiar nuances have been rearranged and built into something stronger, but the attitude and depth is all the same, if not more adhesive and much more endearing than before." One of the most positive takes came from Alternative Press, who gave the album four-and-a-half stars out of five; "There Are Rules truly