Malabar region Kanyakumari on India's southern tip. In ancient times the term "Malabar" was used to denote the entire south-western coast of the Indian peninsula. The region formed part of the ancient kingdom of Chera until the early 12th century. Following the breakup of the Chera Kingdom, the chieftains of the region proclaimed their independence. Notable among these were the Kolathiris, Travancore, Zamorins of Calicut, the Coylot Wanees Country of northeast and coastal Ceylon (including Puttalam), Valluvokonathiris of Walluvanad. The Malabar Coast is sometimes used as an all-encompassing term for the entire Indian coast from the western coast of Konkan to the
North Malabar position of Kolathiri, although immensely respected, was politically titular. In North Malabar, the Kolathiri Kings had the ritualistic status of Perumaal such that their official designates or "sthanis" retained their jurisdiction all over Kerala except for the Rajarajashwara Temple at Taliparamba. The major festival observed by Hindus in this region is Vishu rather than Onam, which remains the major celebration for Hindus in the remainder of Kerala. In North Malabar, Vishu is celebrated as New Year. Because, the Kollavarsham month Medam - which is parallel to first Tamil month Chithirai - is the first month of the year for natives