IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Zavvi (retailer) video retailer, behind first place Amazon.com and Play.com, which came second. Zavvi operated primarily with prices of its back-catalogue products at round figures, similar to Fopp. In September/October 2008, the company revamped its chart merchandising with the re-introduction of a numeric system of ranking the stock, as well as ditching the round pound method in favour of prices ending with .99p. This was because the company's products had initially appeared more expensive than those of its competitors. In addition, prominent red and white stickers were used to highlight bargain offers in the chart, usually £7.99 and £8.99 products. The managing