Plovdiv canal in the country. In that period, Plovdiv became the birthplace of Bulgaria's movement for democratic reform, which by 1989 had garnered enough support to enter government. Plovdiv has hosted specialized exhibitions of the World's Fair in 1981, 1985, and 1991. The population by permanent address for the municipality of Plovdiv for 2007 is 380,682, which makes it the second in population in the nation. According to the data of the National Institute of Statistics (NSI), the people who actually live in Plovdiv are 346,790. According to the 2012 census, 339,077 live within the city limits and 403,153 in the
Plovdiv the Kapitan Raycho Street, Forum in Trakiya, Excelsior, and others. Plovdiv has three large shopping centers: the €40 million Mall of Plovdiv (opened 2009) with a shopping area of , 11 cinema halls, and parking for 700 cars; Markovo tepe Mall (opened 2016); and Galeria Mall which is 6 stories high with 127 000 m area, half of which is the parking lot and the rest is shopping area. Due to high demand for business office space, new office and commercial buildings have been built. Several hypermarkets have been built mainly on the outskirts of the city: Metro, Kaufland, Triumf,