IKEA Catalogue IKEA Catalogue The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries. The 2010 edition
Catalogue of Women was a master thief who could change the appearance of his booty to avoid detection. Autolycus' daughter Polymele, the mother of Jason, is apparently born directly preceding the Ehoie of Mestra, the daughter of Erysichthon. Mestra's story is one of the best preserved and most studied sections of the "Catalogue". She had the ability to change her shape at will, a skill which her father Erysichthon exploited in service of a ravening hunger with which he had been cursed and for which reason the people had nicknamed him Aethon (, "Aithon", "Blazing"). He would marry off Mestra for the bride