Eric Carle "The New York Times". Later he became the art director of an advertising agency. Educator and author Bill Martin, Jr. first noticed the illustration of a red lobster Carle had created for an advertisement and asked him to collaborate on a picture book. "Brown Bear, Brown Bear, What Do You See?" was published by Henry Holt & Co. in 1967 and became a best-seller. This began Carle's true career; soon he was writing and illustrating his own stories. His first books as both author and illustrator were " to the Zoo" and "The Very Hungry Caterpillar" (G.P. Putnam's Sons, 1969).
Hole punch has a long lever which is used to push a bladed cylinder, the punch, straight through one or more sheets of paper and then through a close fitting hole in the die. As the vertical travel distance of the cylinder is only a few millimeters, it can be positioned within a centimeter of the lever fulcrum. For low volume hole punches, the resulting lever need not be more than for sufficient force. Two paper guides are needed to line up the paper: one opposite where the paper is inserted, to set the margin distance, and one on an adjacent side.