The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Dave Shea (web designer) Web Magazine" and "A List Apart". His web work has been featured in publications such as "Page Magazine", "Stylesheet Stylebook", "Linux Format Magazine", "PIXELmag", and "DMXZone" Dave Shea (web designer) Dave Shea is a Canadian web designer and co-author of "The Zen of CSS Design: Visual Enlightenment for the Web". He is known for his work in web-standard development—from his design community project CSS Zen Garden to his active contributions at the Web Standards Project (WaSP). Shea is also a writer “for a large global audience of web designers and developers on his popular blog, Mezzoblue” and is the founder