IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Argos (retailer) Argos (retailer) Argos Ltd, trading as Argos, is a British catalogue retailer operating in the United Kingdom and Ireland, and a subsidiary of Sainsbury's. The company trades both through physical shops and online, with over 845 retail shops, 29 million yearly shop customers, and nearly a billion online visitors per annum, making it one of the largest high street retailers in the United Kingdom.. It has also franchised overseas to countries such as China. Argos was established on 13 November 1972, by Richard Tompkins, the founder of the Green Shield Stamps scheme, who rebranded the existing Green Shield Stamps catalogue