Lower Don Valley Lower Don Valley The Lower Don Valley, or historically the East End of Sheffield, is the mainly industrial north-east quarter of Sheffield, England. Located on the River Don, it encompasses the areas of Attercliffe, Brightside, Darnall, Tinsley and Wincobank. The area became the heart of Sheffield's steel industry during the 19th and 20th century. However it went into decline during the 1970s and 1980s as the nature of steel manufacture changed from large industrial sites with large scale employment to more streamlined and automated manufacture. As a result, large areas were derelict by the end of the 1980s despite the
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album