BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard by heat have long been part of European cuisine, since at least Ancient Rome. Custards baked in pastry (custard tarts) were very popular in the Middle Ages, and are the origin of the English word 'custard': the French term 'croustade' originally referred to the "crust" of a tart, and is derived from the Italian word crostata, and ultimately the Latin "crustāre". Examples include "Crustardes of flessh" and "Crustade", in the 14th century English collection "The Forme of Cury". These recipes include solid ingredients such as meat, fish, and fruit bound by the custard. Stirred custards cooked in pots are also