Plunge pool Plunge pool A plunge pool (or plunge basin or waterfall lake) is a deep depression in a stream bed at the base of a waterfall or shut-in. It is created by the erosional forces of cascading water on the rocks at formation's base where the water impacts. The term may refer to the water occupying the depression, or the depression itself. Plunge pools are formed by the natural force of falling water, such as at a waterfall or cascade; they also result from man-made structures such as some spillway designs. Plunge pools are often very deep, generally related to the
Funnel analysis Funnel analysis Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online advertising. The funnel analyses "are an effective way to calculate conversion rates on specific user behaviors". This can be in the form of a sale, registration, or other intended action from an audience. The origin of the term funnel analysis comes from the nature of a funnel where individuals will enter the funnel, yet only a small number of them will perform the