IKEA Catalogue "Business Week" joined the fray of online posts. The branding critic blog, Brand New, was one of those using the "Verdanagate" name. The Australian online daily news site "Crikey" also published an article on the controversy. "The Guardian" ran an article asking "Ikea is changing its font to Verdana – causing outrage among typomaniacs. Should the rest of us care? Absolutely." In October 2012, IKEA was criticised for removing women from photos in the Saudi Arabian version of the 2013 catalogue. IKEA also publishes and sells a regular style magazine, titled "IKEA Family Live" in thirteen languages which supplements the
Scandinavian Scotland which asserts that the aboriginal populations of the Northern and Western Isles were eradicated and replaced wholesale with settlers of Scandinavian stock. The strength of this argument is the almost total replacement of pre-existing place names by those of Norse origin throughout much of the region. Its weakness is that the place name evidence is from a relatively late date and the nature of this transition remains controversial. Genetic studies show that Shetlanders have almost identical proportions of Scandinavian matrilineal and patrilineal ancestry, suggesting that the islands were settled by both men and women in equal measure. The pagan reaction