BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
Custard Factory Custard Factory The Custard Factory is an independent shopping destination and creative and digital business workspace location in Digbeth Birmingham, England (). Located on the site of what was the Bird's Custard factory in the industrial district of Digbeth, it is now home to a thriving working community of creative & digital businesses, independent shops and cafes and bars. They include hundreds of small and medium-sized businesses and some larger ones such as ASOS.com. The project was set up by Bennie Gray in 1992 and substantially expanded by his son Lucan Gray, who owned and ran the project until June