Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Orange juice heat treated there is an increase in the number of fine particles and decrease in that of coarse particles. The fine particles in particular are responsible for the appearance, color, and flavor of orange juice. Heat treatment plays a vital role on pulp volume, cloud stability, serum turbidity, and serum viscosity. Heat treatment stabilizes the cloud through enzyme inactivation and enhances the turbidity of a stable cloud formation. The increase in serum viscosity is due to the extraction of pectic substances into the serum. Based on Stoke's law, the increase in serum viscosity is the cause for the enhanced cloud