Simply Orange Juice Company Brazil and Mexico. Simply Orange uses a computer-modeled blending of orange juice sources, intending for the consumer to have a uniform taste year-round. The company was founded in 2001 by Minute Maid, launching three varieties of "Simply Orange" in the northeast United States. In 2002, it expanded to the southeast United States. By 2003, the company had national distribution. The three launch varieties of Simply Orange were "Original", "Original with Calcium" and "Grove Made". Simply Orange added a fourth variety in 2004: "Country Stand with Calcium". In 2006, the company expanded the "Simply" line with the launch of "Simply Lemonade"
Juice sweeteners. "No added sugar" is commonly printed on labels of juice containers, but the products may contain large amounts of naturally occurring sugars; however, sugar content is listed with other carbohydrates on labels in many countries. Depending on trends and regulations, beverages listed as "100% juice" may actually contain unlisted additives. For example, most orange juice contains added ethyl butyrate (to enhance flavor), vitamin C (as ascorbic acid), and water (if from concentrate). When fruit juice is too sour, acidic, or rich to consume, it may be diluted with water and sugar to create an "-ade" (such as lemonade, limeade,