Horsetail Fall (Yosemite) Horsetail Fall (Yosemite) Horsetail Fall, located in Yosemite National Park in California, is a seasonal waterfall that flows in the winter and early spring. The fall occurs on the east side of El Capitan. If Horsetail Fall is flowing in February and the weather conditions are just right, the setting sun illuminates the waterfall, making it glow orange and red. This natural phenomenon is often referred to as the "Firefall", a name that pays homage to the manmade Firefall that once took place in Yosemite. This waterfall descends in two streams side by side, the eastern one being the larger
Conversion funnel Conversion funnel Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the way users are guided to the goal with fewer navigation options at each step. Using this metaphor, advertising efforts can be aimed at "upper funnel", "middle funnel", or "lower funnel" potential customers. Typically a large number of customers search for a product/service or register as page view on a referring page which is linked to the