The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Glenn Davis (web design) "Cool Site of the Day" in November 1995. In January 1996 he founded "Project Cool" with Teresa Martin, a new media specialist at Knight Ridder. This new venture was conceived as an educational resource center teaching web development. "Project Cool" continued the daily award concept under the name "Project Cool Sighting." The site became a respected and widely used resource on web development techniques, and its founders co-authored two books to complement it. Davis co-founded the Web Standards Project with Tim Bray, Jeffrey Zeldman and George Olsen, among others. In 2000, he founded "Astounding Websites", an online forum created to