BBC Two Launch ident two kangaroo mascots, called Hullabaloo and Custard. Hullabaloo, a mother, represented BBC1, while Custard, her joey, represented the new BBC2. Hullabaloo was so called because BBC1 was entertaining and about song and dance, and Custard was named after the food Custard because as one person at the BBC stated, "everything goes with custard". The ident used with the look was a black white and grey affair. It was an animation that started with grey and black lines flying in from left and right before the white numeral '2' in a black box flies from the top with the BBC logo
Cowardy Custard Coward", but Coward cabled the producers three months before the opening from his home in Jamaica suggesting "Cowardy Custard". He vetoed an alternative suggestion, "This Is Noël Coward", which he said was too close to "This "Was" Noël Coward". Telling the story of Coward's life through song and biographical snippets, the revue was billed as "An entertainment featuring the words and music of Noël Coward". The Coward numbers featured are songs and scenes from Coward's works of the 1920s to the 1960s, including "You were there", "Mad About the Boy"; "The Stately Homes of England", "I Wonder What Happened to