Yellow Flicker Beat The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. It has been described as first-person narrative from a woman expressing the strength and resolve of Katniss Everdeen, the central character of "The Hunger Games" franchise. Commenting on the concept of the video, Lorde wrote on her Tumblr page that she wanted to convey a "mood; a harsh, crackling heat." She refers to Katniss as someone pushed over the edge and considers her a shapeshifter, "full of intensity and impulse." The
The Hunger Games place in an unspecified future time, in the dystopian, post-apocalyptic nation of Panem, located in North America. The country consists of a wealthy Capitol city, located in the Rocky Mountains, surrounded by twelve (originally thirteen) poorer districts ruled by the Capitol. The Capitol is lavishly rich and technologically advanced, but the districts are in varying states of poverty. The trilogy's narrator and protagonist Katniss Everdeen, lives in District 12, the poorest region of Panem, located in Appalachia, where people regularly die of starvation. As punishment for a past rebellion against the Capitol (called the "Dark Days"), in which District 13