Yellow Flicker Beat The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. It has been described as first-person narrative from a woman expressing the strength and resolve of Katniss Everdeen, the central character of "The Hunger Games" franchise. Commenting on the concept of the video, Lorde wrote on her Tumblr page that she wanted to convey a "mood; a harsh, crackling heat." She refers to Katniss as someone pushed over the edge and considers her a shapeshifter, "full of intensity and impulse." The
The Hunger Games (film) District 12, after her younger sister Primrose is chosen, Katniss Everdeen volunteers to take her place. She and fellow tribute Peeta Mellark are escorted to the Capitol by chaperone Effie Trinket and mentor Haymitch Abernathy, a past victor. Haymitch stresses the importance of gaining sponsors, as they can provide gifts during the Games. While training, Katniss observes the "Careers" (Marvel, Glimmer, Cato and Clove), volunteers from Districts 1 and 2 who have trained for the Games from an early age. During a televised interview with Caesar Flickerman, Peeta expresses his love for Katniss, which she initially sees as an attempt