Felix Hoffmann to investigate the substance's efficacy and tolerability had been completed, it was found to be an analgesic, antipyretic and antiinflammatory substance. The company then worked to develop a cost-effective production process that would facilitate the promising active ingredient to be supplied as a pharmaceutical product. In 1899 it was marketed for the first time under the trade name "Aspirin", initially as a powder supplied in glass bottles. He also synthesized diamorphine (heroin), previously achieved by Charles Romley Alder Wright. Following the synthesis of aspirin, Hoffmann moved to the pharmaceutical marketing department where he stayed until his retirement in 1928. He
What the Rose did to the Cypress and drank. A faqir asked him what he did there. He told him his story and asked the faqir's, repeating when the faqir put him off, until the faqir told him he had been a king, and his seven sons had all tried to win a princess whose hand could only be won by answering the riddle, "What did the rose do to the cypress?" and died for their failure. His grief sent him into the desert. This inspired the son with a love for the same princess. His attendants found him and brought him back, but he grew ill