Malabar Coast of their orientation to the sea and to maritime commerce, the Malabar coast cities feel very cosmopolitan, and has been home to some of the first groups of Jews, Syrian Christians, Muslims and Anglo-Indians in India. During Ming China's treasure voyages in the early 15th century, Admiral Zheng He's fleet often landed at the Malabar Coast. Soon after, Vasco da Gama landed near Calicut in 1498, establishing a sea route between India and Europe. Portugal became the first of several European maritime empires to grow rich from the spice trade with this area. The Malabar Coast is repeatedly referenced in
North Malabar position of Kolathiri, although immensely respected, was politically titular. In North Malabar, the Kolathiri Kings had the ritualistic status of Perumaal such that their official designates or "sthanis" retained their jurisdiction all over Kerala except for the Rajarajashwara Temple at Taliparamba. The major festival observed by Hindus in this region is Vishu rather than Onam, which remains the major celebration for Hindus in the remainder of Kerala. In North Malabar, Vishu is celebrated as New Year. Because, the Kollavarsham month Medam - which is parallel to first Tamil month Chithirai - is the first month of the year for natives