Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo 103 million followers: he became the first sportsperson to reach 50 million followers in August 2010, and in October 2014, he became the first sportsperson, and the second person after Shakira, to reach 100 million followers. By June 2017, Ronaldo had 277 million followers across social media. His sponsors earned $936 million in media value across his social media accounts between June 2016 to June 2017. Ronaldo has released two mobile apps: in December 2011, he launched an iPhone game called "Heads Up with Cristiano", created by developer RockLive, and in December 2013, he launched "Viva Ronaldo", a dedicated social