Sarah Siddons as the Tragic Muse paintings of Melpoméne, she is represented with a tragic mask and also often holds in her other hand a knife or club. In Greek mythology, she is the daughter of Zeus and Mnemosyne, who had eight other daughters, Melpoméne's sisters and the eight other muses are: Calliope, muse of epic poetry; Clio, muse of history; Euterpe, muse of flute playing; Terpsichore, muse of dancing; Erato, muse of erotic poetry; Thalia muse of comedy; Polyhymnia, muse of hymns; and Urania, muse of astronomy. Reynolds was inspired not only by Sarah Siddons' extreme talent to embody the tragic heroine in Macbeth, but
Customer delight nor does it encourage positive word of mouth. Customer delight can be created by the product itself, by accompanied standard services and by interaction with people at the front line. The interaction is the greatest source of opportunities to create delight as it can be personalized and tailored to the specific needs and wishes of the customer. During contacts with touch points in the company, more than just customer service can be delivered. The person at the front line can surprise by showing a sincere personal interest in the customer, offer small attentions that might please or find a solution