Felix Hoffmann to investigate the substance's efficacy and tolerability had been completed, it was found to be an analgesic, antipyretic and antiinflammatory substance. The company then worked to develop a cost-effective production process that would facilitate the promising active ingredient to be supplied as a pharmaceutical product. In 1899 it was marketed for the first time under the trade name "Aspirin", initially as a powder supplied in glass bottles. He also synthesized diamorphine (heroin), previously achieved by Charles Romley Alder Wright. Following the synthesis of aspirin, Hoffmann moved to the pharmaceutical marketing department where he stayed until his retirement in 1928. He
What More Can I Give money for charity, the intended purpose. WKTU-FM received numerous telephone calls and emails from listeners following their unauthorized playing of the song, thanking the station and asking where they could buy a copy of "What More Can I Give".<ref name="Michael Jackson's 9/11 Single Hits Radio One Year Late"></ref> "What More Can I Give" was eventually made available as a digital download on October 27, 2003. The websites whatmorecanigive.com and musicforgiving.com sold the song at a price of $2 per download, with a portion of the proceeds from the fee going towards children's charities such as Oneness, Mr. Holland's Opus Foundation