BBC Two of competition since ITV's launch in 1955, and both had aimed for a populist approach in response. The 1962 Pilkington Report on the future of broadcasting noticed this, and that ITV lacked any serious programming. It therefore decided that Britain's third television station should be awarded to the BBC. Prior to its launch, the new BBC2 was promoted on the BBC Television Service: the soon to be renamed BBC1. The animated adverts featured the campaign mascots "Hullabaloo", a mother kangaroo, and "Custard", her joey. Prior to, and several years after, the channel's formal launch, the channel broadcast "Trade Test Transmissions",
2014 Winter Olympic and Paralympic Games mascots 2014 Winter Olympic and Paralympic Games mascots The mascots for the 2014 Winter Olympics and the 2014 Winter Paralympics were revealed on February 26, 2011. A shortlist of ten Olympic and three Paralympic designs had been shown to the public on February 7, 2011. Along with the 2008 Russian presidential election, on 2 March 2008 there was an unofficial election held in Sochi to elect the mascot for the 2014 Winter Olympics. 270,000 voters along with their ballots received a coupon with four mascot candidates: Ded Moroz, a snowflake, a polar bear and a dolphin. According to a representative of