The Culture of Collaboration almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are "mirror zones" and the "ten cultural elements of collaboration". Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes,
Wales Co-operative Centre Business in the Community. He was replaced by Derek Walker, coming from Director of External Affairs at the Big Lottery Fund. In 2015, the Centre begins delivery of the Social Business Wales project which provides online and face-to-face support to social businesses seeking to expand and increase employment. It also wins the contract to deliver Digital Communities Wales the Welsh Government's digital inclusion programme to get people in Wales online. 2016 sees the start of two new projects, Care to Co-operate (which supports the development of social care and well-being co-ops) and Community Shares Wales, which helps communities raise investment