IKEA Catalogue created for the catalogue. By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device. The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's
Scandinavian Design (store) Scandinavian Design (store) Scandinavian Design, Inc. was a furniture retailer located in New York City. It was founded in 1955 by Hans Lindblom and his wife Celia, who sold the work of their friend, Swedish designer Bruno Mathsson, under the name Bruno Mathsson Furniture. During the years more and more designs were added, and the store became Scandinavian Design, Inc., representing many designers and manufacturers from Denmark, Finland and Sweden. Original designers that were at times showcased by Scandinavian Design incloded Alvar Aalto, Arne Jacobsen, Poul Kjaerholm, Borge Mogensen and Hans J. Wegner. The showroom was first located at East