Don Valley Stadium United and Sheffield Wednesday never played any games there, it was announced in June 2008 that Don Valley would host League football for the first time in the 2008–09 season. Rotherham United played their "home" league games at the stadium until the completion of the New York Stadium in 2012. There were questions raised about the agreement, and the Football League stipulated that the club was obligated to move back to Rotherham within four years. Rotherham United fans were allocated the 10,000 seat main stand which includes concourse, bar and executive facilities including lounges and boxes. Away fans were allocated
Into the Valley fans of Scottish football team Dunfermline Athletic F.C., the local team of the band, and Charlton Athletic F.C. of the English Football League Championship, whose stadium is aptly named The Valley. It was also used in their premiership years by Bradford City A.F.C., whose stadium is named Valley Parade. It's also played as the teams come out at the Valley Stadium, home of Redditch United F.C.. In 2012 the song was used in a television advertising campaign by the cycle and motoring accessory retailer Halfords. The song was covered by street punk band the Street Dogs on their 2008 album