Cristiano Ronaldo released, over 520,000 had been sold, with $62.4 million generated in one day. Ronaldo opened his first fashion boutique under the name "CR7" (his initials and shirt number) on the island of Madeira, Portugal, in 2006. Ronaldo expanded his business with a second clothes boutique in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He later expanded his "CR7" fashion brand by launching a line of premium shirts and shoes by July 2014. In September 2015,
Cristiano Ronaldo in the penalty shootout. Ronaldo did not take a penalty as he had been slated to take the unused fifth, a decision that drew criticism. As the joint top scorer with three goals, alongside five other players, he was again included in the team of the tournament. During the qualification for the 2014 World Cup, Ronaldo scored a total of eight goals. A qualifying match on 17 October 2012, a 1–1 draw against Northern Ireland, earned him his 100th cap. His first international hat-trick also came against Northern Ireland, when he found the net three times in a 15-minute spell