Mary Tourtel was created in 1920, at a time when the "Express" was in competition with "The Daily Mail" and its then popular comic strip "Teddy Tail", as well as the strip "Pip, Squeak and Wilfred" in "The Daily Mirror". The then news editor of the "Express", Herbert Tourtel, was approached with the task of producing a new comic strip to rival those of the "Mail" and "Mirror" and immediately thought of his wife Mary, already an established author and artist. Rupert Bear was the result and was first published as a nameless character in a strip titled "Little Lost Bear" on
Daily Express in keeping the case in the public eye, but said coverage needed to be toned down since daily headlines were not necessarily helpful. In March 2008, the McCanns launched a libel suit against the "Daily Express" and the "Daily Star", as well as their Sunday equivalents, following their coverage. The action concerned more than 100 stories across the four newspapers, which accused the McCanns of causing and covering up their daughter's death. Express Newspapers pulled all references to Madeleine from its websites. In a settlement at the High Court of Justice, the newspapers ran a front-page apology to the McCanns