Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Arun (given name) Arun (given name) Arun () is a male given name among Hindus, Buddhists and Cambodians. The name has been derived from the language Sanskrit and has the following meanings: In Bangkok, Thailand, a Buddhist temple by the name of Wat Arun (Temple of Dawn) has been constructed as a tribute to the Charioteer of the Solar Deity. Following is a list of notable people with "Arun" as their first, middle or last name. Arun and Garuda (eagle) was son of Vanita who was daughter of Kashyap Rishi. Arun became charieator (saarathi) of Sun and Garuda is vehicle of Lord Vishnu.