Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Given name Chinese, Singapore, and Vietnam, among others), as well as in Southern and North-Eastern parts of India, and in Hungary. This order is common also in Austria and Bavaria, and in France, Belgium, Greece and Italy, possibly because of the influence of bureaucracy, which commonly puts the family name before the given name. In China and Korea, part of the given name may be shared among all members of a given generation within a family and extended family or families, in order to differentiate those generations from other generations. The order "given name – father's family name – mother's family name"