The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
San Fermín and a different "encaste" (sub-breed) of bull appears each day. The event begins at 8 a.m. when a first firecracker is lit to announce the release of the bulls from their corral. Before the year 1924 it started at 6 and at 7 between 1924 and 1974. Runners gather earlier at the beginning of the itinerary to ask for the protection of the Saint by singing a chant three times before a small statue of San Fermín which has been placed in a raised niche in a wall: “"To San Fermin we ask to be our patron saint and to