The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
What Does the K Stand For? feel less like real people than excuses to weave in a few good dad jokes". Overall, Elan found, "What lifts the show are the elements of diaspora life weaved throughout, as when Aunty Princess visits from Nigeria and accuses Virginia [Stephen's mother] of cultural betrayal ('You have adopted too many fine and fancy British ways'). Stephen defends the family by suggesting she should 'go back home', prompting him to reflect that he has turned into his own racist enemy. It's unexpectedly thoughtful stuff, suggesting the third series may be even better." What Does the K Stand For? What Does the