The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
San Francisco International Film Festival San Francisco International Film Festival San Francisco International Film Festival (abbreviated as SFIFF) is among the longest running film festivals in the Americas. Organized by the San Francisco Film Society, the International is held each spring for two weeks, presenting around 200 films from over 50 countries annually. The Festival highlights current trends in international film and video production with an emphasis on work that has not yet secured U.S. distribution. Since its inception, the International has grown to serve over 70,000 patrons, with screenings held in San Francisco and Berkeley. In March 2014, Noah Cowan, former executive director of