Woodstock Nation Woodstock Nation The term Woodstock Nation refers specifically to the attendees of the original 1969 Woodstock Music and Arts Festival that took place from August 15–17 on the farm of Max Yasgur near Bethel, New York. It comes from the title of a book written later that year by Yippie activist Abbie Hoffman, describing his experiences at the festival. More generally, however, the term is used as a catch-all phrase for those individuals of the baby boomer generation in the United States who subscribed to the values of the American counterculture of the 1960s and early 1970s. The term is
Return on event Return on event What is ROE (Return on event) and how is it used. Return on event (ROE) is a term used in event marketing, compared to rate of return ROR, also known as return on investment ROI, which is the ratio of money gained or lost on an investment. The initial value of an investment does not always have a clearly defined monetary value. In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment, brand building, or combinations of these. Similarly, the final value of an investment does not always have