The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
The Entertainer (retailer) In 2005, The Entertainer launched its own Charity Wristband Partnership with 15 charities raising over £300,000 for a range of different causes. In August 2011, The Entertainer switched on Pennies, the electronic charity box in all of its stores, allowing its customers to round-up their purchases and donate the change to charity. It was the first high street shop to do so, joining Domino's Pizza, Zizzi Restaurants and Travelodge. Since its inception, The Entertainer state that Pennies donations have now totalled over £1.7m. The Entertainer (retailer) The Entertainer (Amersham) Ltd. is the UK's largest independent toy retailer, which operates 144