The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
Running of the bulls blessing". The singers finish by shouting " and ('Long live Saint Fermin', in Spanish and Basque, respectively). Most runners dress in the traditional clothing of the festival which consists of a white shirt and trousers with a red waistband () and neckerchief (). Also some of them hold the day's newspaper rolled to draw the bulls' attention from them if necessary. A first rocket is set off at 8 a.m. to alert the runners that the corral gate is open. A second rocket signals that all six bulls have been released. The third and fourth rockets are signals that all