Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Grover (given name) Grover (given name) Grover is a masculine given name. Grover first became popular as a given name in the United States during the presidencies of Grover Cleveland, in part of a long-standing American trend of naming babies after presidents. Cleveland's official first name was Stephen; he was named after Stephen Grover, a former minister at the church his parents attended. However, from childhood, Cleveland's friends addressed him by his middle name instead, and so what was originally the surname Grover became a given name. According to Social Security Administration data, the name Grover increased in frequency by 850 per 100,000