The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
San Fermin (band) in high school and even some during college, Ludwig-Leone did not decide to focus on making pop music until the end of his college career: "I put on a concert with some new pieces I had written for female singers, and then we ended the night with some pop tunes from the band, for which I made these totally over-the-top arrangements. It was then I realized that I could bring these things together." After his graduation from Yale, Ludwig-Leone retreated to Canada's secluded Banff Centre, where he wrote what would eventually become "San Fermin." The album was recorded shortly after.