Unification Church of the United States term "Moonies", a special use of the word "indemnity", and the expressions "True Parents", "heartistic", "doomsday cult", "love bombing", and "crazy for God"—the last coined by Moon himself. Unification Church of the United States The Unification Church of the United States, sometimes colloquially referred to as the "Moonies", is a new religious movement in the United States of America. It began in the 1950s and 1960s when missionaries from Japan and South Korea were sent to the United States by the international Unification Church's founder and leader Sun Myung Moon. It expanded in the 1970s and then became involved in
Moonie (nickname) offensive, and I'd like to apologize for its use." In its entry on "Unification Church", the 2002 edition of "The New York Times Manual of Style and Usage" advised: "Unification Church is appropriate in all references to the Holy Spirit Association for the Unification of World Christianity, which was founded by the Rev. Sun Myung Moon. Do not use the disparaging "Moonie(s)"". Reuters, in its handbook for journalists, says: "'Moonie' is a pejorative term for members of the Unification Church. We should not use it in copy and avoid it when possible in direct quotations." In a 1996 article for