Creosote similar caustic and antiseptic properties, but noted that it was different, in that it was an acid and formed salts. Nonetheless, Reichenbach argued that creosote was also the active element, as it was in pyroligneous acid. Despite evidence to the contrary, his view held sway with most chemists, and it became commonly accepted wisdom that creosote, carbolic acid, and phenylhydrate were identical substances, with different degrees of purity. Carbolic acid was soon commonly sold under the name "creosote", and the scarcity of wood-tar creosote in some places led chemists to believe that it was the same substance as that described
Name-letter effect than attractiveness. They suggest it may be useful to use not just initials but all name letters for measuring implicit self-esteem, something which Hoorens says is her most important recommendation. The Letter Preference Task has been used to measure implicit self-esteem in contexts as diverse as depression, physical health, social acceptance, unrealistic optimism, feedback sensitivity, self-regulation, and defensiveness. Researchers have looked for wider implications of the name-letter effect on preferences, both inside and outside the lab. In controlled studies in the lab, Hodson and Olson tried to find evidence of people liking everyday things (e.g. foods, animals) that matched their