Sid the Sexist plan was a non-starter and was unlikely to find a willing TV station to broadcast the show if it were written in the same style as the comic. Sid the Sexist Sid the Sexist (real name Sidney Aloysius Smutt) is a character from the British satirical comic "Viz", first appearing in issue 9 in October 1982. The strip was created and mostly drawn by Simon Donald until he left the magazine in 2003, when Paul Palmer took over as artist. According to Donald, "Sid is a man who is unable to communicate with women. He is desperate to impress them,
Recurring features in Mad (magazine) been followed by the word "Cheap!". Variants have occasionally appeared; following an increase from 25 to 30 cents, the successive issues claimed to be "Cheap" (but X'd out), "Cheap?", and "Kinda Cheap". A rise to 40 cents sparked almost a year's worth of variations: "Ouch!", "Outrageous!", "No Laughing Matter", "Relatively Cheap", "Cheap (Considering)", and again, "Cheap?". Other price increases were billed as "Almost Cheap", "Inflated!", and for a cover featuring Bonnie and Clyde, "Highway Robbery". Recurring features in Mad (magazine) Mad is known for many regular and semi-regular recurring features in its pages. Every issue but two of "Mad" from