Sid the Sexist he has single-mindedly committed himself: having sex." He is a coarse and unsophisticated 30-year-old who still lives with his mother, a fact which often poses as a stumbling block to any potential liaison, and is unable or unwilling to use any kind of decorum when approaching women, instead using outrageously crude lines that never succeed in achieving anything beyond rejection or a violent response from the woman in question. In one of his most famous examples from an early issue of "Viz", Sid approaches a woman with; "How, pet, my name's Sid. D'ya fancy a fuck?" When answered with a
Sid Neigum NKPR Inc and Suzanne Timmins, SVP and fashion director of Hudson's Bay Company and Lord & Taylor. In September of 2016, Neigum won the DHL Exported program in London, which awarded him with two fully sponsored fashion shows at London Fashion Week. Neigum’s work has been featured in Vogue, Vogue Italia, Women's Wear Daily, Fashion Magazine, Elle Magazine and Business of Fashion. Neigum has dressed Sophie Grégoire Trudeau, Coco Rocha, Jennifer Aniston, Jada Pinkett Smith, Stacey McKenzie, MTV's Jessi Cruickshank, and Kim Cattrall. Nicholas Mellamphy, buying director for The Room at The Bay was quoted saying, “Without question Sid Neigum