Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect most commonly used one is a letter rating task, which involves having participants judge all the letters of the alphabet. Even within this method there are variations in the instructions (how much you like the letters or how attractive you find them), in the rating scales (five-point, seven-point, or nine-point), in the order of the letters (random or alphabetical), and in data collection (paper-and-pencil or computer-based). There is no standard algorithm for calculating implicit self-esteem. At least six algorithms are in use. In their meta-analysis of the name-letter effect, Stieger, Voracek, and Formann recommend using the ipsatized double-correction algorithm (the