The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Chico's (clothing retailer) has done work with Living Beyond Breast Cancer (LBBC) and Children’s Miracle Network Hospitals (CMN Hospitals). Chico's (clothing retailer) Chico's is a retail women's clothing chain founded in 1983 by a three-person operation on Sanibel Island, Florida. Chico's FAS, Inc. is an American women’s clothing and accessories retailer. The company was founded by Marvin and Helene Gralnick and is headquartered in Fort Myers, Florida. Chico's FAS operates three brands: its namesake Chico's, White House Black Market and Soma. As of November 1, 2014, Chico's FAS operated 1,557 women's clothing stores in the US and Canada and sold merchandise through franchise