Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Baron Seaford Walden (this title was created by writ in 1597; see the Baron Howard de Walden for earlier history of this peerage). In 1845 he also succeeded his father as second Baron Seaford. Charles married in 1828 Lady Lucy Cavendish-Bentinck, daughter of William Bentinck, 4th Duke of Portland, and his wife Henrietta Scott. Through this marriage a substantial fortune came into the Ellis family, mainly based on property ownership in central London. His grandson, the eighth and fourth Baron, assumed in 1917 by Royal Licence his great-grandmother's surname of Scott in addition to that of Ellis. He was succeeded by his