Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect countries liking those letters relatively more. As in the first study, the second one also included a task relating to disliking letters. Subjects were asked to select the six letters they liked the least. As before, merely having a letter in one's own name significantly reduced the chances of disliking it. This task revealed an asymmetry in the letter preference hierarchy. While there was a large consensus within each of the 12 languages as to which letters were least preferred, there was not much consensus at all around the most preferred letters. In the light of how surprising the finding