Notting Hill the event contributes around £93 million to the London and UK economy. Notting Hill provides the setting for novels by G.K. Chesterton ("The Napoleon of Notting Hill"), Colin MacInnes ("Absolute Beginners"), Michael Moorcock (the Jerry Cornelius quartet), R. C. Sherriff ("The Hopkins Manuscript"), and Alan Hollinghurst ("The Line of Beauty"). Dan Waddel's "The Blood Detective" is a murder novel set in the past and present - featuring Notting Dale. The area's newer, wealthy residents are satirised in Rachel Johnson's novel "Notting Hell" (2006) set in grand houses surrounding a fictional communal garden. The area is also the setting of the
Notting Hill Gate Portobello Road market, or to spot locations from the film "Notting Hill". The Notting Hill Gate Improvement Group aims to improve the environment of Notting Hill Gate and neighbouring streets, working in partnership with the Council of the Royal Borough of Kensington & Chelsea and Land Securities and Delancey plc, which own many of the 1950s buildings. However, the London Evening Standard reported on 17 May 2010 that Land Securities and Delancey have put their Notting Hill Gate estate up for sale, with an asking price of £130 million. The freehold estate includes about two-thirds of Notting Hill Gate and