Luxury vehicle growing interest in luxury vehicles from emerging markets such as China and Russia. The entry-level luxury segment has been very competitive, and there has been price-overlapping with well-equipped non-luxury cars. For example, in Canada, several luxury manufacturers set sales records in August 2009, due mostly to aggressive incentives on entry-level luxury vehicles. In September 2009, BMW, Mercedes-Benz, Lexus and Audi all saw their Canadian sales increase by more than 10 per cent compared to a year earlier, despite overall Canadian auto sales being down 3.5 per cent compared to September 2008. The head of Mercedes-Benz Canada suggested that the brand
Given name Given name A given name (also known as a first name, forename or Christian name) is a part of a person's personal name. It identifies a specific person, and differentiates that person from the other members of a group (typically a family or clan) who have a common surname. The term "given name" refers to the fact that the name usually is bestowed upon a person, normally to a child by his or her parents at or close to the time of birth. A Christian name, a first name which historically was given at baptism, is now also typically given