Sam Yasgur Sam Yasgur Samuel S. Yasgur (January 9, 1942 – June 23, 2016) was an attorney; Sullivan County, New York official; and the son of Max Yasgur, who leased land on his dairy farm in Bethel, New York for the Woodstock Music & Art Festival in August 1969. Yasgur has said that his "consultations with his father" played a crucial role in the concert coming to Bethel. He grew up on his father's farm, and was a graduate of Cornell University and the University of Chicago School of Law. Yasgur was a 27-year-old assistant district attorney in Manhattan when his father
Max Yasgur is to be closed, we older people have to do more than we have done." Yasgur quickly established a rapport with the concert-goers, providing food at cost or for free. When he heard that some local residents were reportedly selling water to people coming to the concert, he put up a big sign at his barn on New York State Route 17B reading "Free Water." "The New York Times" reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children