Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect name-letter effect: when the self was put under threat the effect became stronger, and it disappeared for people with negative self-evaluations. A study by Polman, Pollmann, and Poehlman found that sharing initials with members in a group can increase the quality of group work. In a study of undergraduate students they found that groups sharing initials performed better than groups that did not. Groups that had a higher proportion of shared initials exceeded groups with a lower proportion of shared initials. Researchers have looked for evidence of the driving force behind the name-letter effect outside the lab. A body of