The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
Frome Festival Frome Festival The Frome Festival is festival of music and culture held annually in Frome, Somerset, England since 2000. Martin Bax, a former mayor of the town, conceived the Frome Festival and ran it from its inaugural occurrence in 2000 until 2007, for which he received the MBE. In 2008 Martin Dimery, was appointed as his successor. The festival programme offers classical music, jazz, folk to indie, literature and drama, film, dance, workshops and free events. More than 160 events are held at various venues in and around the town. These include the two theatres in Frome: The "Memorial Theatre"