Sid the Sexist he has single-mindedly committed himself: having sex." He is a coarse and unsophisticated 30-year-old who still lives with his mother, a fact which often poses as a stumbling block to any potential liaison, and is unable or unwilling to use any kind of decorum when approaching women, instead using outrageously crude lines that never succeed in achieving anything beyond rejection or a violent response from the woman in question. In one of his most famous examples from an early issue of "Viz", Sid approaches a woman with; "How, pet, my name's Sid. D'ya fancy a fuck?" When answered with a
General Features that explained word and phrase origins in laypersons' terms; the "Air-Western-Adventure Strip" "Gene Autry", produced beginning in 1952 through an arrangement with Whitman Publishing; and Hoffman's "Jeff Cobb", which debuted in 1954 and ran for two decades. Mell Lazarus, later to have much success with his strip "Momma", created two children's strips for General Features, "Li'l Ones" and "Wee Women", both of which debuted in 1955 and ended in 1974 (with the later work of Jim Whiting). John Henry Rouson had a number of strips with General Features, including "Ladies Day" and the long-running "Boy and Girl" and "Little Sport".