Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect in preference between subjects would have to be based on whether the letter occurred in their name. For example, take the fictitious pair Irma Maes and Jef Jacobs as shown in the table. The first stimulus is A and U: the last letter of Irma's first name and a letter not in her name. The next stimulus is M and D: the penultimate letter from Irma's first name and a letter not part of her name. As can be seen in the table this is repeated for the remaining letters of Irma's first name. The letters of her last name