Master and Servant Master and Servant "Master and Servant" is Depeche Mode's eleventh UK single (released on 20 August 1984) and the second single from the "Some Great Reward" album. Its subject matter is BDSM relationships, which caused some controversy. It reached number 9 in the UK Singles Chart, number 49 in the American dance chart and number 87 on the "Billboard" Hot 100. The overtly sexual, BDSM-themed lyrics of "Master and Servant" — complete with synthesized whip-and-chain sound effects — reportedly meant that the song was banned by many radio stations in the United States (although the song reached the "Billboard" Hot
A New World Record Record" became their first top ten album in the UK. It became a global success and reached multi-platinum status in the US and UK, The album sold five million units worldwide within its first year of release. The cover art features the ELO logo, designed by Kosh, for the first time. This logo would be included on most of the group's subsequent releases. The album yielded four hit singles, including "Livin' Thing", the transatlantic Top Ten hit "Telephone Line", which became the band's first gold US single, the UK Top Ten hit "Rockaria!", and the US number 24 hit "Do