The Market for Lemons cars, the dearth of formal credit markets in developing countries, and the difficulties that the elderly encounter in buying health insurance. However, not all players in a given market will follow the same rules or have the same aptitude of assessing quality. So there will always be a distinct advantage for some vendors to offer low-quality goods to the less-informed segment of a market that, on the whole, appears to be of reasonable quality and have reasonable guarantees of certainty. This is part of the basis for the idiom buyer beware. This is likely the basis for the idiom that
Buyer (fashion) a buyer may buy for a larger, less specialized range such as women's casualwear which may include shirts, skirts, pants, and jackets. The larger the retailer, the more specific the product area is for a buyer. Large companies that have a broad range of products often have separate buying departments for menswear, womenswear, and childrenswear. A buyer at a smaller retailer may buy name brand products while a large company buyer may have the opportunity to be involved in the design and development of the products. A buyer with experience will travel to learn new fashion trends and to visit