Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect Most people like themselves. The halo effect of self-esteem spreads to any attributes associated with the self, including the name and its letters. As early as 1926 Syz discovered that a person's own name is special compared to others, eliciting physical responses measurable on the skin. It is thought that when a person recognizes the letters in his or her name, that person experiences positive feelings of implicit self-esteem. These positive feelings induce subjects to unknowingly select the letters of their own name, producing the name-letter effect. In psychological assessments, the name-letter effect has been exploited to measure self-esteem. There