Max Yasgur have received such an honor. In 1997, the site of the concert and surrounding it was purchased by Alan Gerry for the purpose of creating the Bethel Woods Center for the Arts. In August 2007, the parcel that contains Yasgur's former homestead, about 3 miles from the festival site, was placed on the market for $8 million by its owner, Roy Howard (1935-2013). Remembered for his free spirit and giving heart, Roy paid tribute to Max by hosting annual reunions. Yasgur Road and the Woodstock Audience Field will always be "Ground Zero for Peace"-"Carlos Santana". Joni Mitchell's song "Woodstock" (also
Max Yasgur to his own property was far more extensive and, over a year later, he received a $50,000 settlement to pay for the near-destruction of his dairy farm. He refused to rent out his farm for a 1970 revival of the festival, saying, "As far as I know, I'm going back to running a dairy farm." In 1971, Yasgur sold the farm, and moved to Marathon, Florida, where, a year and a half later, he died of a heart attack at the age of 53. He was given a full-page obituary in "Rolling Stone" magazine, one of the few non-musicians to