The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Girls Can't Do What the Guys Do Ray Love and produced by Brad Shapiro and Steve Alaimo for Wright's recording, which was released as a 7" single in 1968 by Alston Records—it was Wright's first release under that label. The B-side for the single was "Sweet Lovin' Daddy". "Girls Can't Do What the Guys Do" peaked at number thirty-three on the US "Billboard" Hot 100, and at number fifteen on the US Hot Rhythm & Blues Singles. The song's theme was unpopular with the feminist movement, according to Andrew Hamilton from AllMusic. Dusty Springfield recorded a cover version "Girls Can't Do What the Guys Do" for her