Running of the bulls the market, men would try to speed the process by hurrying their cattle using tactics of fear and excitement. After years of this practice, the transportation and hurrying began to turn into a competition, as young adults would attempt to race in front of the bulls and make it safely to their pens without being overtaken. When the popularity of this practice increased and was noticed more and more by the expanding population of Spanish cities, a tradition was created and stands to this day. The Pamplona encierro is the most popular in Spain and has been broadcast live by
Running of the bulls in the 2011 Bollywood movie "Zindagi Na Milegi Dobara", directed by Zoya Akhtar, as the final dare in the bucket list of the three bachelors who have to overcome their ultimate fear; death. At first, the trio run part of the route. They stop at the square, but then recover their nerve, and continue to the end. The completion of the run depicts their freedom as they learn that surviving a mortal danger can bring joy. "Running with Bulls," a 2012 documentary of the festival filmed by Construct Creatives and presented by Jason Farrel, depicts the pros and cons of