The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Field & Stream (retailer) Field & Stream (retailer) Field & Stream is a retailer of hunting, fishing, camping, and related outdoor recreation merchandise that is a subsidiary of Dick's Sporting Goods. Despite its name, the retailer has no association with "Field & Stream" magazine, the seminal outdoor publication, founded in 1895. The company's logo date of "1871" references the origination of Gordon & Ferguson Merchandising Company, who sold clothing under the brand "Field and Stream" starting in 1915. Dick's purchased licensing rights to the name from Gordon and Ferguson's successors in 2012. On August 16, 2013, Dick's Sporting Goods opened its first Field &