Consumer Protection Act (Quebec) this (similarly to, say, the Unfair Terms in Consumer Contracts Regulations 1999 in the United Kingdom). In the 1960s, consumerism became prominent in the United States, after its industrialisation. Market economies flourished. The consumer movement was a response in Europe, and in Canada, to what was perceived as overwhelming market forces to the detriment of the consumer. In Quebec, the emergence of a consumerist movement cast a light on the absence of consumer protection laws, notably the lack of legal obligations for businesses: the law was "caveat emptor", let the buyer beware. But slowly, laws were introduced, culminating in the
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