Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect are two types of self-esteem: explicit self-esteem (a person's deliberate and conscious evaluation of themselves) and implicit self-esteem. Because by definition implicit self-esteem is not accessible to introspection, measures of it do not rely on direct self-reports but on the degree to which objects associated with the self generate positive versus negative thoughts. The Letter Preference Task is the second-most popular method to measure implicit self-esteem, surpassed only by the Implicit Association Test. The task has also been called the Name Letter Preference Task, Name-Letter-Ratings Measure, and Initial Preference Task. There is no standard method for applying the task. The