Taking Woodstock $1, obtained a permit from the town's chamber of commerce (of which he is also the president). When he hears that the organizers of the Woodstock Festival face opposition against the originally planned location, he offers his permit and the motel accommodations to organizer Michael Lang (Jonathan Groff). A neighbor, Max Yasgur (Eugene Levy), provides his nearby farm land; first they agree on a fee of $5,000, but after realizing how many people will come, Yasgur demands $75,000, which the organizers reluctantly accept. Elliot comes to agreement about the fee for the motel more smoothly. Initial objections by his mother
Max Yasgur also believed strongly in freedom of expression, and was angered by the hostility of some townspeople toward "anti-war hippies". Hosting the festival became, for him, a "cause". On the third day of the festival, just before Joe Cocker's early afternoon set, Yasgur addressed the crowd. Many of his neighbors turned against him after the festival, and he was no longer welcome at the town general store, but he never regretted his decision to allow the concert on his farm. On January 7, 1970, he was sued by his neighbors for property damage caused by the concert attendees. However, the damage