Max Aitken, 1st Baron Beaverbrook to resign and stand for re-election in a by-election. Aitken made arrangements for this, but then Lloyd George decided to appoint Albert Stanley instead. Aitken was a friend of Stanley and agreed to continue with the resignation, so that Stanley could take Aitken's seat in Parliament and be eligible for ministerial office. In return, Aitken received a peerage on 23 January 1917 as the "1st Baron Beaverbrook", the name "Beaverbrook" being adopted from a small community near his boyhood home. He had initially considered "Lord Miramichi", but rejected it on the advice of Louise Manny as too difficult to pronounce.
Max Aitken, 1st Baron Beaverbrook his early political efforts: Aitken continued to grow his business interests while in Parliament and also began to build a British newspaper empire. After the death of Charles Rolls in 1910, Aitken bought his shares in Rolls-Royce Limited, and over the next two years gradually increased his holding in the company. However, Claude Johnson, Rolls-Royce's Commercial managing director, resisted Aitken's attempt to gain control of the company, and in October 1913 he sold his holding to James Buchanan Duke, of the American Tobacco Company. In January 1911, Aitken, secretly, invested £25,000 in the failing "Daily Express". An attempt to buy