George Hogarth Pringle includes descriptions of Pringle's work. He was also visiting surgeon to the Benevolent Asylum and surgeon to the King's School and Newington College, a Wesleyan School sited at that time at Silverwater. George Hogarth Pringle wrote a letter to the "Sydney Morning Herald" published on 30 January 1868. This was on ‘the treatment of compound fractures with carbolic acid by my old friend and hospital colleague Joseph Lister”, and was essentially a case report describing Pringle’s successful use of antiseptic principles for a compound fracture. He went on "Having at present under my care, what I may call a representative
Name-letter effect found that people were disproportionately more likely to buy products matching their initials. The effect mainly occurred for big brands. No correlation was found between the strength of an individual's name-letter effect and the strength of his or her name-letter-branding effect. Wiebenga and Fennis investigated whether the use of the personal pronouns "I" and "my" in branding also had an effect on preferences, given the way these pronouns link to the self. They found that brand names with a generic self-referencing pronoun (e.g. iPhone, Myspace) were evaluated more positively than non-self-referencing brand names (e.g. Xbox). The effect behaved like the