Notting Hill the event contributes around £93 million to the London and UK economy. Notting Hill provides the setting for novels by G.K. Chesterton ("The Napoleon of Notting Hill"), Colin MacInnes ("Absolute Beginners"), Michael Moorcock (the Jerry Cornelius quartet), R. C. Sherriff ("The Hopkins Manuscript"), and Alan Hollinghurst ("The Line of Beauty"). Dan Waddel's "The Blood Detective" is a murder novel set in the past and present - featuring Notting Dale. The area's newer, wealthy residents are satirised in Rachel Johnson's novel "Notting Hell" (2006) set in grand houses surrounding a fictional communal garden. The area is also the setting of the
Notting Hill Carnival Hill Carnival was run by a limited company, the Notting Hill Carnival Trust Ltd. A report by the London Development Agency on the 2002 Carnival estimated that the event contributed around £93 million to the London and UK economy. However, the 2016 residents' survey commissioned by local Conservative MP Victoria Borwick found that while 6% of businesses reported an upturn in trade, many others boarded up their shopfronts and lost business due to closure. In 2005, entrants from the Notting Hill Carnival participated in the Bridgwater, Somerset, carnival: Europe's largest lighted carnival and part of the West Country Carnival circuit.