The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Garment District (clothing retailer) Garment District (clothing retailer) The Garment District is a clothing retailer in Cambridge, Massachusetts that opened in 1986 and houses an eclectic array of vintage and contemporary clothing. The Garment District is also known for its Dollar-A-Pound clothing store. Founded in the 1940s, the company produced "wiping clothes" (i.e. rags) to smokestack industries, such as sugar manufacturing. The Garment District began as an offshoot of Harbor Textiles. In 1979 as demand began to rise for used clothing Dollar-A-Pound was opened, where one could buy clothing by the pound. Instead of cutting used clothing up for wiping cloths it was now