The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Buckle (clothing retailer) Buckle (clothing retailer) The Buckle, Inc. is an American fashion retailer selling clothing, footwear, and accessories for men, women, and children. The company operates over 465 stores in 44 states throughout the United States of America, under the names Buckle and The Buckle. Buckle markets brand name and private label apparel, including denim, other casual bottoms, tops and shirts, dresses and rompers, sportswear and athleisure, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories. Buckle began as a men's clothing store established in 1948 in Kearney, Nebraska. The first store was founded by David Hirschfeld and operated