Born Free: A New Adventure teach the lioness how to survive in the wild. In 1960, Joy Adamson published a book called "Born Free", based on her (and her husband, George Adamson) experience raising the lioness Elsa. The book was followed by two others, "Living Free" (1961) and "Forever Free" (1963). In 1966, the first book was adapted into a movie. The film was a commercial and critical success, leading to a 1969 documentary called "The Lions are Free" and then a sequel, released in 1972 and based on the third book, but using the name of the second book. In 1974, the NBC did
Will Travers As cofounder Will Travers assisted his parents in establishing Zoo Check and to their establishing the "Born Free Foundation" in 1991. Travers also founded the Species Survival Network in 1992. The Born Free Foundation Limited was officially established on 20 July 1998, and as an umbrella organisation it consists today of the Zoo Check Campaign, Elefriends Campaign, Wolf Campaign, Dolphin Campaign, Primate Campaign, Big Cat Campaign, and the Bear Campaign. It is a charity registered in England & Wales. Travers has been a vegetarian since 1983 Will Travers Will Travers is an English director and animal rights activist from Surrey,