Sid the Sexist he has single-mindedly committed himself: having sex." He is a coarse and unsophisticated 30-year-old who still lives with his mother, a fact which often poses as a stumbling block to any potential liaison, and is unable or unwilling to use any kind of decorum when approaching women, instead using outrageously crude lines that never succeed in achieving anything beyond rejection or a violent response from the woman in question. In one of his most famous examples from an early issue of "Viz", Sid approaches a woman with; "How, pet, my name's Sid. D'ya fancy a fuck?" When answered with a
Wake Up Sid for a small walk and strike a chord instantly. With the help of Sid, along with his friends Rishi (Namit Das) and Laxmi, Aisha finds a small apartment overlooking the city skyline. She also lands a job at "Mumbai Beat" (based on "Time Out! Mumbai"), a hip magazine run by editor-in-chief Kabir (Rahul Khanna), to whom Aisha is instantly attracted. Soon afterwards, Sid learns that he has failed the final exams (delaying his graduation for another year). Sid displaces his frustration onto Rishi, and later gets into a heated argument with his parents, ending with him hastily moving out. Aisha