Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
Name-letter effect that they knew their own name-letters were there. The letters first learned by a child, commonly their own name, may come to have lasting positive associations. Hoorens and Todorova tested this by looking for a name-letter effect in bilingual subjects where their mother tongue alphabet was Cyrillic and their foreign-language alphabet Roman. Because learning a foreign language at a later age does not typically involve extra attention given to name letters, there should be no name-letter effect in the foreign-language alphabet, only in the first-language alphabet. Results of a study with 100 Bulgarian subjects who at a later age learned