Running of the bulls run in the town every 13 November, for ever after. As of 2013 the bull run had been revived as a ceremonial, festival-style community event. A variation is the nightly "fire bull" where balls of flammable material are placed on the horns. Currently the bull is often replaced by a runner carrying a frame on which fireworks are placed and dodgers, usually children, run to avoid the sparks. In 2008, Red Bull Racing driver David Coulthard and Scuderia Toro Rosso driver Sébastien Bourdais performed a version of a 'bull running' event in Pamplona, Spain, with the Formula One cars chasing
Running of the bulls run for almost 700 years until it was abandoned in 1837. According to local tradition, the custom dated from the time of King John when William de Warenne, 5th Earl of Surrey, saw two bulls fighting in the meadow beneath. Some butchers came to part the combatants and one of the bulls ran into the town, causing a great uproar. The earl, mounting his horse, rode after the animal, and enjoyed the sport so much, that he gave the meadow in which the fight began, to the butchers of Stamford, on condition that they should provide a bull, to be