The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
Running of the bulls common and traditional attire is white trousers, white shirt with a red scarf around the waist and a red handkerchief around the neck. Another common dress practice, seen as a risk by some but as a daring depiction of courage by others is dressing in a conspicuous manner. Many runners that want to be seen wear colors other than white, a common alternate color choice is blue. Others include large logos on their shirt to capture the attention of the bulls. In the age of social media explosion, this is also thought to be a way to highlight someone in