Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Baron Leconfield the sixth Baron, served as Private Secretary to Prime Minister Harold Macmillan from 1957 to 1963. In 1963, four years before he succeeded his father in the barony of Leconfield, the Egremont title held by his ancestors was revived when he was raised to the peerage as Baron Egremont, of Petworth in the County of Sussex. the titles are held by his son, the seventh Baron. Known as "Max Egremont", he is a biographer and novelist. The Hon. Percy Wyndham, younger son of the first Baron, was a Conservative politician and member of The Souls. He was the father of