Max Yasgur Max Yasgur Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York, at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969. Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised on the family's farm (where his parents also ran a small hotel) and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York.
Peter Max to the cow being sent to Farm Sanctuary in Watkins Glen, New York, a permanent home where the cow remained for the rest of its life. Max lives in New York City and has two adult children, Adam Cosmo Max and Libra Astro Max. Peter Max Peter Max (born Peter Max Finkelstein, October 19, 1937) is an American artist known for using bright colours in his work. Works by Max are associated with the visual arts and culture of the 1960s, particularly psychedelic art and pop art. In 1938, Max's parents fled Berlin, Germany, his place of birth, to escape