Phenol acid. After setting the bone and supporting the leg with splints, Lister soaked clean cotton towels in undiluted carbolic acid and applied them to the wound, covered with a layer of tin foil, leaving them for four days. When he checked the wound, Lister was pleasantly surprised to find no signs of infection, just redness near the edges of the wound from mild burning by the carbolic acid. Reapplying fresh bandages with diluted carbolic acid, the boy was able to walk home after about six weeks of treatment. By 16 March 1867, when the first results of Lister's work were
Name-letter effect found that people were disproportionately more likely to buy products matching their initials. The effect mainly occurred for big brands. No correlation was found between the strength of an individual's name-letter effect and the strength of his or her name-letter-branding effect. Wiebenga and Fennis investigated whether the use of the personal pronouns "I" and "my" in branding also had an effect on preferences, given the way these pronouns link to the self. They found that brand names with a generic self-referencing pronoun (e.g. iPhone, Myspace) were evaluated more positively than non-self-referencing brand names (e.g. Xbox). The effect behaved like the