The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Billionaire Boys Club (clothing retailer) Line. Pharrell and Nigo did a special tribute to Tokyo, with a Tokyo capsule line. The letters "BBC" were replaced by "TYO" and a special astronaut image. Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East. Billionaire Boys Club (clothing retailer) Billionaire Boys Club and Ice Cream is an American and Japanese clothing retailer established by Pharrell Williams and Nigo, founder of