Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect once according to estimated letter frequency. Subjects indeed significantly overestimated the frequency of letters in their names, although there was no significant positive correlation between the overestimation of frequency and the name-letter effect. The researchers also asked subjects to rate how much they liked their own name. Subjects who liked their name had a stronger name-letter effect than those who did not like their name, but they did not overestimate the frequency of own-name letters more than subjects who did not like their names. Hoorens and Nuttin concluded that there is no support for the subjective frequency hypothesis. Evaluative conditioning