The Daily Cardinal The Daily Cardinal The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country, it began publishing on Monday, April 4, 1892. The newspaper is financially and editorially independent of the university. Sammy Gibbons is the newspaper's current editor-in-chief. The "Cardinal"'s motto, printed at the bottom of every front page and taken from an 1894 declaration by the university's board of regents, is "...the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found." "The
Daily Herald (UK newspaper) commissioned from market researcher Mark Abrams, whose conclusions suggested reasons why the "Herald" was in decline, it was reborn as "The Sun" in 1964 under editor Sydney Jacobson. Roy Greenslade, though, has suggested that the "Daily Herald" was, in fact, losing readers to its own stable mate, the "Daily Mirror", rather than because of social changes. By 1969 the original "Sun" had fewer readers than the "Herald" at the end of its existence. The newspaper was sold to Rupert Murdoch's News Limited (the holding group for all of his interests at the time), and its format and (eventually) its politics