Demographics of New Zealand in the North Island (86.0 percent), although less than a quarter (23.8 percent) live in Auckland. New Zealand is a predominantly urban country, with percent of the population living in an urban area. About percent of the population live in the 17 main urban areas (population of 30,000 or more) and percent live in the four largest cities of Auckland, Christchurch, Wellington, and Hamilton. Approximately 14 percent of the population live in four different categories of rural areas as defined by Statistics New Zealand. About 18 percent of the rural population live in areas that have a high urban influence
Auckland City as banking and insurance, which were affected by financial crises. However, over the last five years of its existence, Auckland's economic growth averaged 1.4% each year, higher than the average of the region and the nation. In 2003 three of the ten largest companies in New Zealand (Air New Zealand, Fletcher Building, and Foodstuffs) were headquartered in Auckland City. Many large corporations were housed within Auckland CBD, the central part of Auckland City. Air New Zealand has its worldwide headquarters, called "The Hub", off Beaumont and Fanshawe Streets in the Western Reclamation; the airline moved there from the Auckland CBD