Toby Twirl Tourtel, an assistant editor of the "Daily Express". Tourtel devised Rupert Bear shortly after the end of World War I, in 1920, when the "Daily Express" was in competition with "The Daily Mail" and its then popular comic strip “Teddy Tail” (featuring a mouse called “Teddy Tail”), as well as with the comic strip “Pip, Squeak and Wilfred” (respectively, these are the names of a dog, penguin, and rabbit) in the "Daily Mirror". Each panel of Tourtel's comic strip story was accompanied by a narrative in rhymed verse. These are the very first ("Daily Express", 8 November 1920): The title
Daily Express In January 2010, the "Daily Express" was censured by the Advertising Standards Authority over a front-page promotion for "free" fireworks. This led to comment that the "Express" has become "the Ryanair of Fleet Street", in that it is a "frequent offender" which pays little heed to the ASA's criticisms. In May 2010, Desmond announced a commitment of £100 million over five years to buy new equipment for the printing plants, beginning with the immediate purchase of four new presses, amid industry rumours that he was going to establish a printing plant at Luton. On 31 December 2010, the Express, with