Carlill v Carbolic Smoke Ball Co your clothes whiter than white!"). Secondly, although it was not discussed in the case, there was evidence at the time that using the smoke ball actually made people more vulnerable to the flu (carbolic acid was put on the poisons register in 1900). The General Product Safety Regulations which are part of a European Union wide consumer protection regime (Directive 2001/95/EC) again provide criminal penalties for unsafe products. Thirdly, the Consumer Protection Act 1987 (which is also part of EU wide regulation under Directive 85/374/EEC) creates a statutory tort of strict liability for defective products that cause any kind of
Name-letter effect than attractiveness. They suggest it may be useful to use not just initials but all name letters for measuring implicit self-esteem, something which Hoorens says is her most important recommendation. The Letter Preference Task has been used to measure implicit self-esteem in contexts as diverse as depression, physical health, social acceptance, unrealistic optimism, feedback sensitivity, self-regulation, and defensiveness. Researchers have looked for wider implications of the name-letter effect on preferences, both inside and outside the lab. In controlled studies in the lab, Hodson and Olson tried to find evidence of people liking everyday things (e.g. foods, animals) that matched their