Fermin to Pamplona in 1196, the city decided to mark the occasion with an annual event. Over the centuries, the saint's festival, the ancient annual fair and the running of the bulls and subsequent bullfights have all melded together. The Abbey of Saint-Acheul in Amiens was founded in 1085 on the supposed tomb of Saint Firmin. Under the choir of the abbey's church there is a vault in the place where the body of Saint Firmin was miraculously discovered. The cult of St Firmin was of great religious and economic importance to Amiens during the Middle Ages and into modern times.
Running of the bulls in the 2011 Bollywood movie "Zindagi Na Milegi Dobara", directed by Zoya Akhtar, as the final dare in the bucket list of the three bachelors who have to overcome their ultimate fear; death. At first, the trio run part of the route. They stop at the square, but then recover their nerve, and continue to the end. The completion of the run depicts their freedom as they learn that surviving a mortal danger can bring joy. "Running with Bulls," a 2012 documentary of the festival filmed by Construct Creatives and presented by Jason Farrel, depicts the pros and cons of