Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect companies that match their initial. But Simonsohn suspected that, like Walt Disney working for Disney, many people work for companies named after themselves or a family member. When he controlled for reverse causality in a large US data set, he could not see any evidence for people choosing to work for companies matching their initial. A few controversial studies have linked performance to initials. However, McCullough and Williams found no evidence of a name-letter effect for the letter 'K' in baseball players striking out (shown on the scoreboard with a 'K'), despite an earlier study by Nelson and Simmons suggesting