Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Bertram Falle, 1st Baron Portsea the rank of Major. When the Portsmouth constituency was abolished for the 1918 general election, he was returned as a Coalition Conservative for the new single-seat Portsmouth North constituency. Re-elected as a Conservative in 1922, he held the seat until his elevation to the peerage in 1934. Falle was made a Baronet, of Plaisance in the Island of Jersey, on 7 July 1916. In 1934 he was raised to the peerage as Baron Portsea, of Portsmouth in the County of Southampton. The title was apparently purchased for £50,000 by his wife. Falle married Mary, daughter of Russell Sturgis and widow