Synth-pop (1981), which produced a series of hit singles. These included "Don't You Want Me", which reached number one in the UK at the end of 1981. Synth-pop reached its commercial peak in the UK in the winter of 1981–2, with bands such as Orchestral Manoeuvres in the Dark, Japan, Ultravox, Soft Cell, Depeche Mode and even Kraftwerk, enjoying top ten hits. In early 1982 synthesizers were so dominant that the Musicians Union attempted to limit their use. By the end of 1982, these acts had been joined in the charts by synth-based singles from Thomas Dolby, Blancmange, and Tears for
A New World Record Record" became their first top ten album in the UK. It became a global success and reached multi-platinum status in the US and UK, The album sold five million units worldwide within its first year of release. The cover art features the ELO logo, designed by Kosh, for the first time. This logo would be included on most of the group's subsequent releases. The album yielded four hit singles, including "Livin' Thing", the transatlantic Top Ten hit "Telephone Line", which became the band's first gold US single, the UK Top Ten hit "Rockaria!", and the US number 24 hit "Do