The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Off the Wall (clothing retailer) Off the Wall (clothing retailer) Off The Wall, founded in 1984 and closed in early 2011, is a former Canadian retailer of apparel, footwear, accessories and equipment for active young women. Off the Wall provided a wide variety of brands and styles all in one place. They carried brands such as, Adidas, Bench, Billabong, Converse, Guess, Hurley, Keds, Rocket Dog, Mavi, Puma, Roxy, Zoo York, Silver Jeans, Domino Jeans, BB Dakota, WeSC, Burton, DC, Element, Steve Madden, Toms Shoes, Matix, Bula, MOTO, and their own clothing line; Song, Song Luxury, and Song Denim. Off The Wall clothing operated 16 locations