The customer is always right The customer is always right "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived. This attitude was novel and influential when misrepresentation was rife and "caveat emptor" (let the buyer beware) was a common legal maxim. Variations include ""le client n'a jamais tort"" (the customer is never wrong) which was the
Buyer (fashion) a buyer may buy for a larger, less specialized range such as women's casualwear which may include shirts, skirts, pants, and jackets. The larger the retailer, the more specific the product area is for a buyer. Large companies that have a broad range of products often have separate buying departments for menswear, womenswear, and childrenswear. A buyer at a smaller retailer may buy name brand products while a large company buyer may have the opportunity to be involved in the design and development of the products. A buyer with experience will travel to learn new fashion trends and to visit