Saint Patrick's Day have been cross-community St Patrick's Day parades in towns throughout Northern Ireland, which have attracted thousands of spectators. In the mid-1990s the government of the Republic of Ireland began a campaign to use St Patrick's Day to showcase Ireland and its culture. The government set up a group called St Patrick's Festival, with the aims: The first St Patrick's Festival was held on 17 March 1996. In 1997, it became a three-day event, and by 2000 it was a four-day event. By 2006, the festival was five days long; more than 675,000 people attended the 2009 parade. Overall 2009's five-day
George S. Day George S. Day George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence. He is best known for the concept of market-driven strategy and organization, and the outside-in approach to strategy. With Paul Schoemaker, he introduced the concept of peripheral vision of organizations. His research and consulting interests focus on competitive strategies in global markets, innovation