BBC News 14 January 2008. The retirement of Peter Sissons and departure of Michael Buerk from the "Ten O'Clock News" led to changes in the BBC One bulletin presenting team on 20 January 2003. The "Six O'Clock News" became double headed with George Alagiah and Sophie Raworth after Huw Edwards and Fiona Bruce moved to present the "Ten". A new set design featuring a projected fictional newsroom backdrop was introduced, followed on 16 February 2004 by new programme titles to match those of BBC News 24. BBC News 24 and BBC World introduced a new style of presentation in December 2003, that
BBC News reports. The BBC News crew were the first to document the famine, with Buerk's report on 23 October describing it as "a biblical famine in the 20th century" and "the closest thing to hell on Earth". The BBC News report shocked Britain, motivating its citizens to inundate relief agencies, such as Save the Children, with donations, and to bring world attention to the crisis in Ethiopia. The news report was also watched by Bob Geldof, who would organise the charity single "Do They Know It's Christmas?" to raise money for famine relief followed by the Live Aid concert in July