The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
George Town Festival George Town Festival The George Town Festival is an annual cultural festival held within the city of George Town in Penang, Malaysia. The month-long art festival takes place every August throughout the city. Inaugurated in 2010, the festival was initially mooted to celebrate the inscription of George Town as a UNESCO World Heritage Site. It has since grown into a ""major Asian arts event"", attracting about 250,000 visitors in 2015. In 2009, George Town World Heritage Incorporated, a state agency tasked with monitoring and promoting the city's heritage, had held a day-long festival to mark the inscription of the historical