Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect reading made a difference. Four other factors were varied: 1) either pairs or triads of letters; 2) encircling the preferred letter or crossing out the less preferred one(s); 3) the letters QXYZ, infrequent in Dutch, included or excluded; 4) own-name letters presented first or last. All conditions gave a name-letter effect, with a stronger effect when QXYZ were included and the less preferred letter was crossed out. No significant difference was found using family name rather than first name or both names. While the effect was strongest for initials, subsequent data analysis revealed a significant effect even without the first