Ezra Fitch Ezra Fitch Ezra Hasbrouck Fitch (September 27, 1865 – June 16, 1930) was the co-founder of the modern lifestyle brand Abercrombie & Fitch and is attributed with the introduction of Mahjong to the United States. A wealthy New York City manager, Fitch began as one of the company's first customers, until finally joining into the company with David Abercrombie. Fitch is attributed with much of the company's successful growth in its early years and a collection of now-defunct upscale apparel and fragrances were introduced in his name. Ezra Hasbrouck Fitch was born September 27, 1865 in Coxsackie, Greene County, New
Fashion merchandising the highest demand. Both fashion retailers and manufacturers utilize the 5Rs. Clothing manufacturers practice fashion merchandising differently than retailers. Manufacturer merchandisers forecast customers' preferences for silhouettes, sizes, colors, quantities, and costs each season. When making decisions, manufacturer merchandisers must keep retailers and end consumers in mind. Following the forecasting stage, manufacturer merchandisers meet with designers to develop products that consumers will purchase most. By referring to the five rights of merchandising, manufacturer merchandisers determine the best fabric, notions, product methods, and promotions for products. These decisions all contribute to final retail costs, which must be affordable to end consumers. In