The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Theory of Deadly Initials people who were born in a given year. Theory of Deadly Initials The Theory of Deadly Initials was an hypothesis published in the "Journal of Psychosomatic Research" in 1999, which proposed that there is a link between the lifespan of human males and their initials. The research, carried out by psychologists Nicholas Christenfeld, David Phillips and Laura Glynn, and published in the paper "What's in a Name: Mortality and the Power of Symbols", suggested that men with "negative" sets of initials (e.g. DIE or PIG) have, on average, a shorter lifespan than those with "positive" initials (e.g. ACE, VIP). The