Toyota Mark II most of all, its reliability; the Cressida was quickly gaining a reputation for outstanding ownership. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full size luxury sedan designed for export markets and was called the Lexus LS. The US-market 1981 Cressida was the first car to come with motorized automatic shoulder harnesses which wrapped around front seat occupants when the door was closed and the
Toyota established in 1946 is called "Toyota Store" (トヨタ店 "Toyota Mise") and offers large luxury sedans such as the Toyota Century and the Toyota Crown. In 1955, the "Toyopet Store" (トヨペット店 "Toyopetto-ten") arrived, originally established to sell the Toyota Corona and the Toyopet ToyoAce truck, and currently features mid-range models. ( in Japanese.) The "Toyota Publica Store" (トヨタパブリカ店 "Toyota Paburika-ten") was established in 1961 to sell the Toyota Publica. In 1966 it was renamed the "Toyota Corolla Store" (トヨタカローラ店 "Toyota Karōra-ten") to sell the Toyota Corolla. The dealership chain focuses on budget models. The "Toyota Auto Store" (トヨタオート店 "Toyota Ōto-ten") sales