Max Aitken, 1st Baron Beaverbrook "Mr Beaverbrook says: 'We've gotta save our tin/And all the garden gates and empty cans are gonna make us win...'." Beaverbrook was one of eight notable Britons cited in Bjørge Lillelien's famous "Your boys took a hell of a beating" commentary at the end of an English football team defeat to Norway in 1981, mentioned alongside British Prime Ministers Churchill, Thatcher and Attlee. In the alternate history novel, "Dominion" by C. J. Sansom, Beaverbrook serves as Prime Minister for most of the novel, which sees Britain as a puppet state of a longer-lived Nazi Germany. Max Aitken, 1st Baron Beaverbrook
Baron Leconfield the sixth Baron, served as Private Secretary to Prime Minister Harold Macmillan from 1957 to 1963. In 1963, four years before he succeeded his father in the barony of Leconfield, the Egremont title held by his ancestors was revived when he was raised to the peerage as Baron Egremont, of Petworth in the County of Sussex. the titles are held by his son, the seventh Baron. Known as "Max Egremont", he is a biographer and novelist. The Hon. Percy Wyndham, younger son of the first Baron, was a Conservative politician and member of The Souls. He was the father of