Walt Disney "Snow White and the Seven Dwarfs" (1937), "Pinocchio", "Fantasia" (both 1940), "Dumbo" (1941), and "Bambi" (1942), furthered the development of animated film. New animated and live-action films followed after World War II, including the critically successful "Cinderella" (1950) and "Mary Poppins" (1964), the latter of which received five Academy Awards. In the 1950s, Disney expanded into the amusement park industry, and in 1955 he opened Disneyland. To fund the project he diversified into television programs, such as "Walt Disney's Disneyland" and "The Mickey Mouse Club"; he was also involved in planning the 1959 Moscow Fair, the 1960 Winter Olympics, and
Walt Disney Pictures their film releases. In April 1983, Richard Berger was hired by Disney CEO Ron W. Miller as film president. Touchstone Films was started by Miller in February 1984 as a label for their PG-rated films with an expected half of Disney's yearly 6-to-8-movie slate, which would be released under the label. Berger was pushed out as a new CEO was appointed for Walt Disney Productions later in 1984, as Michael Eisner brought his own film chief, Jeffrey Katzenberg. Touchstone and Hollywood Pictures were formed within that unit on February 15, 1984 and February 1, 1989 respectively. The Touchstone Films banner