The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Jigsaw (clothing retailer) Jigsaw (clothing retailer) Jigsaw is a fashion clothing retailer with outlets in Britain, the United States and an independent licensee in Australia. The company is based on Mortlake Road in Kew, south west London. It turned over £88m in 2005. It has 56 stores across the UK (as of May 2013). Jigsaw's sister company "Kew 159", based in the same location and aimed at younger shoppers, closed in 2012 following heavy financial losses. The company was started in 1972 by John Robinson and Malcolm Webster, and is now owned by Robinson Webster (Holdings) Ltd. Robinson (born 1948), who grew up