Rupert Bear, Follow the Magic... Rupert Bear, Follow the Magic... Rupert Bear: Follow the Magic... is a children's television series based on the Mary Tourtel character, Rupert Bear. Aimed at pre-school children, the show is part stop motion, part computer-generated imagery. Rupert Bear still wears his trademark bright yellow plaid trousers and matching scarf, with a red jumper. Rupert has brown fur once again, just as he was originally drawn in 1920: when he appeared as a cartoon character in the Daily Express, they economised on ink by printing him white. It was broadcast on Five from 8 November to 20 November 2006, as part
Daily Express on the press that he ran his papers "purely for the purpose of making propaganda". The arrival of television, and the public's changing interests, took their toll on circulation, and following Beaverbrook's death in 1964, the paper's circulation declined for several years. During this period, the "Express", practically alone among mainstream newspapers, was vehemently opposed to entry into what became the European Economic Community. Partially as a result of the rejuvenation of the "Daily Mail" under David English and the emergence of "The Sun" under Rupert Murdoch and editorship of Larry Lamb, average daily sales of the "Express" dropped below