Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect in many other words. People who do not like themselves tend not to exhibit the name-letter effect. A similar effect has been found for numbers related to birthdays: people tend to prefer the number signifying the day of the month on which they were born. Alternative explanations for the name-letter effect, such as frequent exposure and early mastery, have been ruled out. In psychological assessments, the Name Letter Preference Task is widely used to estimate implicit self-esteem. There is some evidence that the effect has implications for real-life decisions. In the lab, people disproportionately favor brands matching their initials. An