Max Yasgur covered by Crosby, Stills, Nash & Young, Matthews Southern Comfort, Richie Havens, Eva Cassidy, and Brooke Fraser) refers to "Yasgur's Farm". In addition, Mountain (who were also at the festival) recorded a song shortly after the event entitled "For Yasgur's Farm". The band Moon Safari has a song titled "Yasgur's Farm" on their album "Blomljud". Yasgur is portrayed by Eugene Levy in Ang Lee's film "Taking Woodstock". Sam Yasgur wrote a book about his father, "Max B. Yasgur: The Woodstock Festival's Famous Farmer", in August 2009. Max Yasgur Max B. Yasgur (December 15, 1919 – February 9, 1973) was an
Return on event Return on event What is ROE (Return on event) and how is it used. Return on event (ROE) is a term used in event marketing, compared to rate of return ROR, also known as return on investment ROI, which is the ratio of money gained or lost on an investment. The initial value of an investment does not always have a clearly defined monetary value. In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment, brand building, or combinations of these. Similarly, the final value of an investment does not always have