Max Yasgur Max Yasgur Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York, at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969. Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised on the family's farm (where his parents also ran a small hotel) and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York.
Woodstock titled "", which included further musical performances as well as stage announcements and other ancillary material. Max Yasgur refused to rent out his farm for a 1970 revival of the festival, saying, "As far as I know, I'm going back to running a dairy farm." Yasgur died in 1973. Bethel voters tossed out their supervisor in an election held in November 1969 because of his role in bringing the festival to the town. New York State and the town of Bethel passed mass gathering laws designed to prevent any more festivals from occurring. In 1984, at the original festival site,