Running of the bulls the controversial tradition. Since 2014, the Esquire Channel has broadcast the running of the bulls as a show in the US, with both live commentary and then a recorded 'round up' later in the day by NBCSN commentators the Men in Blazers, including interviews with noted participants such as Madrid-born runner David Ubeda, former US Special Forces soldier turned filmmaker Dennis Clancey, the historic New York-born runner Joe Distler, and former British bullfighter and author Alexander Fiske-Harrison. In 2014, the eBook guide, "Fiesta: How To Survive The Bulls Of Pamplona", caused headlines around the world when one of the contributors
Running of the bulls blessing". The singers finish by shouting " and ('Long live Saint Fermin', in Spanish and Basque, respectively). Most runners dress in the traditional clothing of the festival which consists of a white shirt and trousers with a red waistband () and neckerchief (). Also some of them hold the day's newspaper rolled to draw the bulls' attention from them if necessary. A first rocket is set off at 8 a.m. to alert the runners that the corral gate is open. A second rocket signals that all six bulls have been released. The third and fourth rockets are signals that all