Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota 86 and that it is unlikely to happen. Also seen at the Tokyo Motor Show, this vehicle was presented as a combination of ‘sport’ and ‘utility’ adopting a heavily BRZ inspired shooting-brake body shape. Its compact body measured an overall length of and was described as what Subaru perceives to be the next trend in urban SUVs. The total height of the Cross Sport concept is taller than the standard BRZ. The Toyota Gazoo 86 GRMN Sports FR Concept Platinum is a Toyota 86/Scion FR-S modified by GAZOO Racing and equipped with a GRMN exclusive turbocharger and scroll supercharger, 6-speed manual