The customer is always right The customer is always right "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived. This attitude was novel and influential when misrepresentation was rife and "caveat emptor" (let the buyer beware) was a common legal maxim. Variations include ""le client n'a jamais tort"" (the customer is never wrong) which was the
Beware the Cat had originally intended. An abridged and rewritten version in modern English by David Haden, was published in his "Tales of Lovecraftian Cats" (2010) along with Haden's adaptations of public domain horror stories by other authors. Beware the Cat Beware the Cat (1561) is a short English novel (or is that "novella"?) written by the printer's assistant and poet William Baldwin (sometimes called Gulielmus Baldwin), in early 1553. It is notable as the first horror fiction text longer than a short story and has also been claimed by some academics as the first novel ever published in English of any kind.