Mary Tourtel was created in 1920, at a time when the "Express" was in competition with "The Daily Mail" and its then popular comic strip "Teddy Tail", as well as the strip "Pip, Squeak and Wilfred" in "The Daily Mirror". The then news editor of the "Express", Herbert Tourtel, was approached with the task of producing a new comic strip to rival those of the "Mail" and "Mirror" and immediately thought of his wife Mary, already an established author and artist. Rupert Bear was the result and was first published as a nameless character in a strip titled "Little Lost Bear" on
Daily Express other populist newspapers. Arthur Christiansen became editor in October 1933. Under his direction sales climbed from two million in 1936 to four million in 1949. He retired in 1957. The paper also featured Alfred Bestall's "Rupert Bear" cartoon and satirical cartoons by Carl Giles which it began publishing in the 1940s. On 24 March 1933, a front-page headline, "Judea Declares War on Germany" (because of the Anti-Nazi boycott of 1933), was published. During the late 1930s, the paper advocated the appeasement policies of the Chamberlain government, due to the influence of Lord Beaverbrook. The ruralist author Henry Williamson wrote for