Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Baron Merthyr son, the fourth Baron. He disclaimed the peerage for life on 26 April 1977, three weeks after succeeding his father. He did not use his title of baronet either. He died on 5 August 2015. The Hon. Robin Lewis, fourth son of the third Baron, was appointed Lord Lieutenant of Dyfed in December 2006, although this was not officially reported in the London Gazette until September 2007. The heir presumptive is the present holder's uncle, Peter Herbert Lewis (born 1937). Baron Merthyr Baron Merthyr, of Senghenydd in the County of Glamorgan, is a title in the Peerage of the United