Max Aitken, 1st Baron Beaverbrook "Mr Beaverbrook says: 'We've gotta save our tin/And all the garden gates and empty cans are gonna make us win...'." Beaverbrook was one of eight notable Britons cited in Bjørge Lillelien's famous "Your boys took a hell of a beating" commentary at the end of an English football team defeat to Norway in 1981, mentioned alongside British Prime Ministers Churchill, Thatcher and Attlee. In the alternate history novel, "Dominion" by C. J. Sansom, Beaverbrook serves as Prime Minister for most of the novel, which sees Britain as a puppet state of a longer-lived Nazi Germany. Max Aitken, 1st Baron Beaverbrook
Max Aitken, 1st Baron Beaverbrook the "Evening Standard" failed but he did gain control of another London evening paper, "The Globe". In November 1916 a share deal worth £17,500, with Lawson Johnson, landed Aitken a controlling interest in the "Daily Express", but again he kept the deal secret. During the First World War the Canadian government placed Aitken in charge of creating the Canadian War Records Office in London, and he made certain that news of Canada's contribution to the war was printed in Canadian and British newspapers. He was innovative in the employment of artists, photographers, and film makers to record life on the