Carbolic soap days, he renewed the pad and discovered that no infection had developed, and after a total of six weeks he was amazed to discover that the boy's bones had fused back together, without the danger of suppuration. In 1894, William Lever, 1st Viscount Leverhulme introduced the first mass-produced carbolic soap to the market, Lifebuoy. One of the distinctive features of this soap is its deep pink to red color, which is caused by the carbolic acid. Carbolic acid is used in a wide range of industrial and consumer product applications and can be a skin irritant. Some people who use
Name-letter effect counts of any letter, which also caused Nuttin to cast doubt on whether Zajonc's theory could hold true in the real world. Subjective frequency is how frequently subjects a stimulus appears. Name letters may be noticed more and, consequently, assumed to occur more frequently than other letters. Early research into the impact of exposure showed that differences in subjective frequency yielded different results even when the frequency was identical. Hoorens and Nuttin tested whether subjective frequency could be an explanation for the name-letter effect by asking subjects to rank-order the entire alphabet twice, once according to their letter preference and