Running of the bulls the market, men would try to speed the process by hurrying their cattle using tactics of fear and excitement. After years of this practice, the transportation and hurrying began to turn into a competition, as young adults would attempt to race in front of the bulls and make it safely to their pens without being overtaken. When the popularity of this practice increased and was noticed more and more by the expanding population of Spanish cities, a tradition was created and stands to this day. The Pamplona encierro is the most popular in Spain and has been broadcast live by
San Fermín to have met his end by being dragged through the streets with angry bulls running after him, hence the tradition. The celebration of the festival has its origin in the combination of two different medieval events. Commercial secular fairs were held at the beginning of the summer. As cattle merchants came into town with their animals, eventually bullfighting came to be organized as a part of the tradition. Specifically, they were first documented in the 14th century. On the other hand, religious ceremonies honoring the saint were held on October 10. However, in 1591 they were transferred to July 7