The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
The Name Game A verse can be created for any name with stress on the first syllable, with "X" as the name and "Y" as the name without the first consonant sound (if it begins with a consonant), as follows: And if the name starts with a "b", "f", or "m", that sound simply is not repeated. For example: "Billy" becomes "Billy Billy "bo-illy""; "Fred" becomes "bonana fanna "fo-red""; "Marsha" becomes "fee fi "mo-arsha"" The song gives no indication of what to do with names where the stress falls on a syllable after the first, like Renee, Maria, or Lebron. The Name Game