Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Louie (given name) Louie (given name) Louie is a moderately common given name, related to the more common name Louis. It originated in the United Kingdom (where "Louis" is pronounced ) as a more regularly-spelled version without a silent ⟨s⟩. In 2011, it was the 74th most common forename for births in England and Wales, with Louis only slightly more common at 68th. In the United States, "Louis" (there pronounced ) is far more common. The name is unisex; it is usually considered a masculine given name, as a derivation of Louis, but is occasionally given to girls as a diminutive of Louise.