Sid the Sexist plan was a non-starter and was unlikely to find a willing TV station to broadcast the show if it were written in the same style as the comic. Sid the Sexist Sid the Sexist (real name Sidney Aloysius Smutt) is a character from the British satirical comic "Viz", first appearing in issue 9 in October 1982. The strip was created and mostly drawn by Simon Donald until he left the magazine in 2003, when Paul Palmer took over as artist. According to Donald, "Sid is a man who is unable to communicate with women. He is desperate to impress them,
Wake Up Sid for a small walk and strike a chord instantly. With the help of Sid, along with his friends Rishi (Namit Das) and Laxmi, Aisha finds a small apartment overlooking the city skyline. She also lands a job at "Mumbai Beat" (based on "Time Out! Mumbai"), a hip magazine run by editor-in-chief Kabir (Rahul Khanna), to whom Aisha is instantly attracted. Soon afterwards, Sid learns that he has failed the final exams (delaying his graduation for another year). Sid displaces his frustration onto Rishi, and later gets into a heated argument with his parents, ending with him hastily moving out. Aisha