The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
The Stand-In (album) either approach." Lastly, Hal Horowitz of "American Songwriter" proclaimed that "With an album as consistently strong as "The Stand-In" at this early stage, she has an impressive career ahead." This is because of what Rob Hughes of "Uncut" found with "The Stand-In has everything that made its predecessor special – big voice, expertly crafted tunes, clever backings, a deft mix of stridency and restraint – but is definitely a step up." The Stand-In (album) The Stand-In is the third studio album by American country-pop rock artist Caitlin Rose. The album was released on March 5, 2013 on the ATO Records