The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Theory (clothing retailer) for unpaid royalties by Theory's then Asian licensee, Link International. Theory (clothing retailer) Theory (stylized as theory) is a New York-based men's and women's contemporary fashion label which sells clothes and accessories. The brand currently has 221 retail locations and global sales approaching $1 billion in 2014. The company’s headquarters and flagship boutique are located in Manhattan’s Meatpacking District. In 1997, Andrew Rosen, former CEO of Anne Klein and a Calvin Klein executive, launched Theory with co-founder Elie Tahari in New York City as a women's collection, with a focus on comfortable stretch pants. The collection performed well and a