Toby Twirl Tourtel, an assistant editor of the "Daily Express". Tourtel devised Rupert Bear shortly after the end of World War I, in 1920, when the "Daily Express" was in competition with "The Daily Mail" and its then popular comic strip “Teddy Tail” (featuring a mouse called “Teddy Tail”), as well as with the comic strip “Pip, Squeak and Wilfred” (respectively, these are the names of a dog, penguin, and rabbit) in the "Daily Mirror". Each panel of Tourtel's comic strip story was accompanied by a narrative in rhymed verse. These are the very first ("Daily Express", 8 November 1920): The title
Daily Express wife of an SAS operative, the "Daily Express" returned to running daily Princess Diana cover stories. In the second half of 2007 the "Daily Express" gave a large coverage to the disappearance of Madeleine McCann. From 3 August 2007 to 10 November 2007, the "Express" dedicated at least part of the next 100 front pages to her. Of those, 82 used the headline to feature the details of the disappearance (often stylised by "MADELEINE" in red block capitals, plus a picture of the child). Though the family initially said some journalists may have "overstepped their mark" they acknowledged the benefits