The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Nau (clothing retailer) to an inability to raise further capital. In 2008 Nau was purchased by Horny Toad, Inc. and reopened for trade in October of that year. In October 2013, Horny Toad sold the Nau brand to Korean-based Black Yak for an undisclosed amount with plans to continue the growth of the business through online, wholesale and eventually its own retail channels. Nau (clothing retailer) Nau is a clothing company, founded in 2007 by Marmot (company) founder Eric Reynolds and based in Portland, Oregon, United States. The company's business model includes the use of textiles developed from sustainable technical fibers and fabrics