Toby Twirl Tourtel, an assistant editor of the "Daily Express". Tourtel devised Rupert Bear shortly after the end of World War I, in 1920, when the "Daily Express" was in competition with "The Daily Mail" and its then popular comic strip “Teddy Tail” (featuring a mouse called “Teddy Tail”), as well as with the comic strip “Pip, Squeak and Wilfred” (respectively, these are the names of a dog, penguin, and rabbit) in the "Daily Mirror". Each panel of Tourtel's comic strip story was accompanied by a narrative in rhymed verse. These are the very first ("Daily Express", 8 November 1920): The title
Daily Express that he would be looking to change the tone of the paper. Jones said that he had found past pages of the newspaper “downright offensive,” adding that they made him feel “very uncomfortable” and contributed to an “Islamophobic sentiment” in the media. With the exception of the 2001 general election, when it backed the Labour Party, the newspaper has declared its support for the Conservative Party at every general election since World War II, until 2015 where they began supporting the UK Independence Party. However, in the 2017 UK general election the "Daily Express" reverted to supporting the Conservative Party.