Carbolic soap days, he renewed the pad and discovered that no infection had developed, and after a total of six weeks he was amazed to discover that the boy's bones had fused back together, without the danger of suppuration. In 1894, William Lever, 1st Viscount Leverhulme introduced the first mass-produced carbolic soap to the market, Lifebuoy. One of the distinctive features of this soap is its deep pink to red color, which is caused by the carbolic acid. Carbolic acid is used in a wide range of industrial and consumer product applications and can be a skin irritant. Some people who use
Name-letter effect more value to things merely because they own them. Nuttin puts the name-letter effect down to people automatically liking and valuing anything that is connected to them. As such, the name-letter effect is just one example of a more general mere-ownership effect. In which case, various verifiable predictions follow. Another group of researchers has framed the cause in terms of social psychology, specifically the self-esteem theory. Beginning with Greenwald and Banaji in 1995, this group states that the name-letter effect results from implicit self-esteem, a person's tendency to evaluate him or herself positively in a spontaneous, automatic, or unconscious manner.