Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Ashton (given name) Ashton (given name) Ashton is a given name derived from an English surname derived from a place name meaning "ash tree town." The name is in use for both boys and girls in the United States. Ashton was used far more often on American females from years 1986–1997. The popularity for girls was from the Terri Garber character "Ashton Main" on 1985's North and South (miniseries). Since Ashton Kutcher's debut on television and film in the late 1990s, the name is now in favor more for boys, as it was always before 1986. Ashton was the 124th most popular name