Reynard the Fox feature film "Le Roman de Renard" (The Tale of the Fox) featured the Reynard character as the protagonist. The documentary film "" (1962) parallels Hitler's rise to power with the Reynard fable. Initially, Walt Disney Animation Studios considered a movie about Reynard. However, due to Walt Disney's concern that Reynard was an unsuitable choice for a hero, the studio decided to make Reynard the antagonist of a single narrative feature film named "Chanticleer and Reynard" (based on Edmond Rostand's "Chanticleer") but the production was scrapped in the mid-1960s, in favor of "The Sword in the Stone" (1963). Ken Anderson used
The Fox (What Does the Fox Say?) now". The duo were signed on by Warner Music: Vegard has stated that the "record deal was landed way before 'Fox' — in the spring sometime". Ylvis' first live performance of "The Fox" in the United States was on 20 September 2013 at the iHeartRadio Music Festival in Las Vegas. They also appeared on "The Ellen DeGeneres Show" on 20 September, "Late Night with Jimmy Fallon" on 9 October and "The Today Show" on 11 October. After their appearance at the 2013 MTV Europe Music Awards in Amsterdam on 10 November, they gave their first performance in the United Kingdom