Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota established in 1946 is called "Toyota Store" (トヨタ店 "Toyota Mise") and offers large luxury sedans such as the Toyota Century and the Toyota Crown. In 1955, the "Toyopet Store" (トヨペット店 "Toyopetto-ten") arrived, originally established to sell the Toyota Corona and the Toyopet ToyoAce truck, and currently features mid-range models. ( in Japanese.) The "Toyota Publica Store" (トヨタパブリカ店 "Toyota Paburika-ten") was established in 1961 to sell the Toyota Publica. In 1966 it was renamed the "Toyota Corolla Store" (トヨタカローラ店 "Toyota Karōra-ten") to sell the Toyota Corolla. The dealership chain focuses on budget models. The "Toyota Auto Store" (トヨタオート店 "Toyota Ōto-ten") sales