Carlill v Carbolic Smoke Ball Co your clothes whiter than white!"). Secondly, although it was not discussed in the case, there was evidence at the time that using the smoke ball actually made people more vulnerable to the flu (carbolic acid was put on the poisons register in 1900). The General Product Safety Regulations which are part of a European Union wide consumer protection regime (Directive 2001/95/EC) again provide criminal penalties for unsafe products. Thirdly, the Consumer Protection Act 1987 (which is also part of EU wide regulation under Directive 85/374/EEC) creates a statutory tort of strict liability for defective products that cause any kind of
Name-letter effect counts of any letter, which also caused Nuttin to cast doubt on whether Zajonc's theory could hold true in the real world. Subjective frequency is how frequently subjects a stimulus appears. Name letters may be noticed more and, consequently, assumed to occur more frequently than other letters. Early research into the impact of exposure showed that differences in subjective frequency yielded different results even when the frequency was identical. Hoorens and Nuttin tested whether subjective frequency could be an explanation for the name-letter effect by asking subjects to rank-order the entire alphabet twice, once according to their letter preference and