The customer is always right The customer is always right "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived. This attitude was novel and influential when misrepresentation was rife and "caveat emptor" (let the buyer beware) was a common legal maxim. Variations include ""le client n'a jamais tort"" (the customer is never wrong) which was the
Beware the Cat lost. Another edition appeared in 1570 now only known via a Victorian era transcript, apart from four pages which still exist and another in 1584. The work was dedicated to the actor John Young. The 1570 quarto edition is entitled: "A MARVELOVS hystory intitulede, Beware the Cat. Conteynyng diuerse wounderfull and incredible matters. Uery pleasant and mery to read." On publication in its 1570 edition it was subject to an anonymous poetic riposte of 56 lines, "A shorte Answere to the boke called: "Beware the Cat"", which rebukes the author for making fun of the narrator Master Gregory Streamer (who