The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
What We Do in the Shadows the silly to the satiric may bite, but the anemic pic isn't remotely weird or witty enough for cult immortality." "What We Do in the Shadows" grossed US $2 million in New Zealand and $3.4 million in the US. "What We Do in the Shadows" was released on DVD and Blu-ray on 26 November 2014 by Weltkino Filmverleih. A sequel to the film, which focused on the werewolves depicted in "What We Do in the Shadows", was in development but stopped due to some unresolved production issues. Originally rumoured to be titled "What We Do in the Moonlight", the working