The Market for Lemons cars, the dearth of formal credit markets in developing countries, and the difficulties that the elderly encounter in buying health insurance. However, not all players in a given market will follow the same rules or have the same aptitude of assessing quality. So there will always be a distinct advantage for some vendors to offer low-quality goods to the less-informed segment of a market that, on the whole, appears to be of reasonable quality and have reasonable guarantees of certainty. This is part of the basis for the idiom buyer beware. This is likely the basis for the idiom that
Beware (film) Beware (film) Beware (1946) is an American race film directed by Bud Pollard, and released by Astor Pictures. The film is also known as Beware! (American poster title). Ware College is a small Black college in Ware, Ohio. Once prominent, it is now low in attendance, low in enrollment, and low on money. At a meeting with instructors Drury and Annabelle Brown, Dean Hargreaves reveals that CEO Benjamin Ware III, grandson of the college's founder, claims the estate of his late grandfather is now also destitute, which they believe is untrue and a result of Annabelle's having spurned his affections.