Toyota Land Cruiser Prado Toyota Land Cruiser Prado The Toyota Land Cruiser Prado is a mid-size four-wheel drive vehicle in the Toyota Land Cruiser range. It is produced by the Japanese car maker, Toyota. The Prado is one of the smaller vehicles in the range. From 2009, the Prado is based on Toyota's J150 platform. The Prado may also be referred to as Land Cruiser LC70, LC90, LC120, and LC150 depending on the platform. In North America, the Prado is not part of the Land Cruiser range; the rebadged Lexus GX occupies the Prado's position in luxury trim. The GX uses practically identical body
Luxury vehicle with other luxury brands from their parent auto company, however Rolls-Royce and Bentley are assembled in England (separate from the rest of BMW and Volkswagen Group's production plants) and this 'exclusivity' has helped to make these British marques a sales success. By comparison, Maybachs were built alongside the Mercedes-Benz S-Class which partly explains why they have not fared well in the market and were discontinued in 2012. Furthermore, the Maybach's brand pedigree was virtually unknown outside of Germany unlike its British rivals which have long enjoyed fame worldwide. A Bentley executive was quoted as saying "that the brand’s exclusivity, history