Carbolic soap days, he renewed the pad and discovered that no infection had developed, and after a total of six weeks he was amazed to discover that the boy's bones had fused back together, without the danger of suppuration. In 1894, William Lever, 1st Viscount Leverhulme introduced the first mass-produced carbolic soap to the market, Lifebuoy. One of the distinctive features of this soap is its deep pink to red color, which is caused by the carbolic acid. Carbolic acid is used in a wide range of industrial and consumer product applications and can be a skin irritant. Some people who use
Name-letter effect found that people were disproportionately more likely to buy products matching their initials. The effect mainly occurred for big brands. No correlation was found between the strength of an individual's name-letter effect and the strength of his or her name-letter-branding effect. Wiebenga and Fennis investigated whether the use of the personal pronouns "I" and "my" in branding also had an effect on preferences, given the way these pronouns link to the self. They found that brand names with a generic self-referencing pronoun (e.g. iPhone, Myspace) were evaluated more positively than non-self-referencing brand names (e.g. Xbox). The effect behaved like the