The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
USC (clothing retailer) if the company had collapsed. The company owed money to Diesel who issued a winding up order to attempt to recoup the debt; which is what triggered USC's administration. As of February 25, 2015, the administration process wiped £15.3 million worth of debt, leaving £15.2 million remaining owed to creditors. Of this amount USC owes £14.3 million to trade and expense creditors, £576,499 to HMRC and £286,333 in issued gift vouchers. USC (clothing retailer) USC is a clothing retailer that sells branded clothing across the United Kingdom. The company was founded in 1989 in Edinburgh and has been owned by