The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
Old Town, San Diego including several Victorian homes and San Diego's first synagogue, Temple Beth Israel. A major government building is the District 11 headquarters of Caltrans, the California Department of Transportation. Old Town Realty (currently in the Silicon Valley/Carmel Valley) has roots in San Diego and Los Gatos, CA. Edward Tico (SDSU graduate) started this organization. San Diego's Cinco de Mayo celebration is held in Old Town every year. The Old Town Art Festival takes place in October of each year. San Diego's Dia de los Muertos is annual community-wide celebration held every November 1 and 2. Fiesta Navidad is a two-day Christmas