Artie Kornfeld Got You Babe" tour. Kornfeld was also the co-writer of "Dead Man's Curve" by Jan and Dean and was the co-writer and producer of the 1967 hit by the Cowsills "The Rain, The Park & Other Things". Kornfeld and Michael Lang became best friends in 1968 and Lang eventually moved in with Artie and his wife Linda. Kornfeld, Lang, Joel Rosenman, and John P. Roberts through Woodstock Ventures made the 1969 music festival a possibility. Kornfeld played a big role in helping save the Woodstock site from being built upon when the Max Yasgur farm was sold. Kornfeld was also
Return on event Return on event What is ROE (Return on event) and how is it used. Return on event (ROE) is a term used in event marketing, compared to rate of return ROR, also known as return on investment ROI, which is the ratio of money gained or lost on an investment. The initial value of an investment does not always have a clearly defined monetary value. In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment, brand building, or combinations of these. Similarly, the final value of an investment does not always have