Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota 86 BRZ or Scion FR-S competing on Falken Azenis RT615+ tires. The choice of vehicle was because of its popularity with enthusiasts, modest price, rear-wheel drive, and its ability to be useful as both a “daily driver” and for autocross competition. Vehicles may compete with original equipment or may install specific performance parts including factory-sealed KONI Sport Shocks, Eibach Pro-Plus spring and anti-roll bar kit and an SPC Front Alignment Kit. Since 2015 Toyota has competed in the Tire Rack One Lap of America, campaigning a modified Scion FR-S, prepared by engineers from the Production Engineering Division in Erlanger, Kentucky. In