Max Yasgur Max Yasgur Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York, at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969. Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised on the family's farm (where his parents also ran a small hotel) and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York.
Max Yasgur His farm had 650 cows, mostly Guernseys. At the time of the festival in 1969, Yasgur was married and had a son and daughter. His son, Sam Yasgur, was an assistant district attorney in New York City at the time. After area villages Saugerties (located about from Yasgur's farm) and Wallkill declined to provide a venue for the festival, Yasgur leased one of his farm's fields for a fee that festival sponsors said was $10,000. Soon afterward he began to receive both threatening and supporting phone calls (which could not be placed without the assistance of an operator because the