Max Yasgur have received such an honor. In 1997, the site of the concert and surrounding it was purchased by Alan Gerry for the purpose of creating the Bethel Woods Center for the Arts. In August 2007, the parcel that contains Yasgur's former homestead, about 3 miles from the festival site, was placed on the market for $8 million by its owner, Roy Howard (1935-2013). Remembered for his free spirit and giving heart, Roy paid tribute to Max by hosting annual reunions. Yasgur Road and the Woodstock Audience Field will always be "Ground Zero for Peace"-"Carlos Santana". Joni Mitchell's song "Woodstock" (also
Max Yasgur is to be closed, we older people have to do more than we have done." Yasgur quickly established a rapport with the concert-goers, providing food at cost or for free. When he heard that some local residents were reportedly selling water to people coming to the concert, he put up a big sign at his barn on New York State Route 17B reading "Free Water." "The New York Times" reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children