Max Yasgur Max Yasgur Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York, at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969. Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised on the family's farm (where his parents also ran a small hotel) and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York.
Summer in the City (event) live music performances in the evening. Following the rapid growth of the event, the decision was made to hold the fourth Summer in the City at a dedicated venue for its duration; SitC 2012 took place at the Brewery in London from 17-19 August. This was the first year the event would introduce official programming, including workshops and Q&As from creators, as well as an official livestream on the event's YouTube channel. The number of prospective attendees at SitC 2012 exceeded the 1,000-person capacity of the venue, inspiring the need to move away from being a free event and introduce