Creosote similar caustic and antiseptic properties, but noted that it was different, in that it was an acid and formed salts. Nonetheless, Reichenbach argued that creosote was also the active element, as it was in pyroligneous acid. Despite evidence to the contrary, his view held sway with most chemists, and it became commonly accepted wisdom that creosote, carbolic acid, and phenylhydrate were identical substances, with different degrees of purity. Carbolic acid was soon commonly sold under the name "creosote", and the scarcity of wood-tar creosote in some places led chemists to believe that it was the same substance as that described
Name-letter effect found a positive correlation between the frequency of occurrence of letters and phonemes and how attractive they were judged to be. Zajonc extended these studies, using foreign symbols and controlling the number of exposures. This led him to formulate the mere-exposure hypothesis: the more you see something, the more you like it. Nuttin's original study showed that mere exposure can not be the cause of the name-letter effect, as letters with equal frequency were evaluated differently by people who had the letter in their names and those who did not. He also found that whereas the letter B is of