Sid the Sexist he has single-mindedly committed himself: having sex." He is a coarse and unsophisticated 30-year-old who still lives with his mother, a fact which often poses as a stumbling block to any potential liaison, and is unable or unwilling to use any kind of decorum when approaching women, instead using outrageously crude lines that never succeed in achieving anything beyond rejection or a violent response from the woman in question. In one of his most famous examples from an early issue of "Viz", Sid approaches a woman with; "How, pet, my name's Sid. D'ya fancy a fuck?" When answered with a
King Features Syndicate 1920, became a writer and editor of the magazine section in 1925, advancing to executive editor and general manager. Vice president Bradley Kelly (1894-1969) was a comics editor during the 1940s. Sylvan Byck (1904–1982) was head editor of the syndicate's comics features for several decades, from the 1950s until his retirement in 1978. A King Features employee for more than 40 years and comics editor for 33 years, Byck was 78 when he died July 8, 1982. Comic-strip artist John Celardo (1918–2012) began as a King comics editor in 1973. In 1973, Tom Pritchard (1928–1992) joined King Features, and became