Master and Servant about the song includes a mixing duration of seven days, and after all the reworking and final mastering of the mix, they realized they left the channel with the snare drum muted during the last chorus. Some of the sounds on "Master and Servant", such as the whip effect, are based on Daniel Miller standing in the studio hissing and spitting. According to the band, they tried to sample a real whip but "it was hopeless". The "Slavery Whip Mix" was the longest 12" Depeche Mode song at the time, with the outro being turned into a swing version of
A New World Record Record" became their first top ten album in the UK. It became a global success and reached multi-platinum status in the US and UK, The album sold five million units worldwide within its first year of release. The cover art features the ELO logo, designed by Kosh, for the first time. This logo would be included on most of the group's subsequent releases. The album yielded four hit singles, including "Livin' Thing", the transatlantic Top Ten hit "Telephone Line", which became the band's first gold US single, the UK Top Ten hit "Rockaria!", and the US number 24 hit "Do