The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
What the Bleep Do We Know!? Do We Know!?—Discovering the Endless Possibilities of Your Everyday Reality". HCI president Peter Vegso stated that in regard to this book, "What the Bleep is the quantum leap in the New Age world," and "by marrying science and spirituality, it is the foundation of future thought." On August 1, 2006 "What the Bleep! Down the Rabbit Hole - Quantum Edition" multi-disc DVD set was released, containing two extended versions of "What the Bleep Do We Know!?," with over 15 hours of material on three double-sided DVDs. The film features interview segments of: What the Bleep Do We Know!? What the