Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
Name-letter effect to a significant degree. The effect was also found when only looking at letters in family names, as well as only first name letters. The name-letter effect emerged as very significant in all languages when only initials were considered. There was a probability of 0.46 that initial letters were chosen amongst the top-six letters. Further analysis revealed that the overall name-letter effect is not simply due to initials: when excluding initials a name-letter effect was still found across all languages. Nuttin analyzed the data to see if there was a national-letter effect, but failed to find one. Norwegians did not