Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Baron Herbert of Lea Baron Herbert of Lea Baron Herbert of Lea, of Lea in the County of Wiltshire, is a title in the Peerage of the United Kingdom, since 1862 a subsidiary title of the earldom of Pembroke. The barony was created in 1861 for the politician Sidney Herbert, the fourth son of George Herbert, 11th Earl of Pembroke, and the territorial designation referred to Lea, Wiltshire. Lord Herbert of Lea died only a few months after his elevation to the peerage and was succeeded by his son George, the second Baron, who the following year succeeded a cousin in the earldom of