The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Burton (retailer) styled upon two influential moustache types; the English and the Handlebar. Burton (retailer) Burton is a large United Kingdom high street clothing retailer. The company was once a constituent of the FTSE 100 Index, but became a trading name of Arcadia Group Brands Ltd, part of the Arcadia Group. Sir Philip Green acquired the Arcadia Group in 2002, and is now the sole owner of Burton. There are over 400 stores in the UK. It has also expanded to branches at out of town sites since the 1980s, such as at the Merry Hill Shopping Centre in the West Midlands,