The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Torrid (clothing retailer) as a second face of Torrid. In 2015, Torrid launched their first model search, inviting customers to apply and audition to become the next face of Torrid. Over 14,000 people auditioned, with the winner being Lyanna Lynette. In May 2016, it was announced that the brand would be doing a second model search to find their spokesmodel for 2017. Torrid held its first fashion show at New York Fashion Week in September 2017. Torrid (clothing retailer) Torrid LLC is an American women's retail chain formerly owned by Hot Topic. While it is still owned by Sycamore Partners, owners of Hot