The customer is always right The customer is always right "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived. This attitude was novel and influential when misrepresentation was rife and "caveat emptor" (let the buyer beware) was a common legal maxim. Variations include ""le client n'a jamais tort"" (the customer is never wrong) which was the
The Child Buyer 1961 National Book Award for Fiction. The Child Buyer The Child Buyer is John Hersey's 1960 novel about a project to engineer super-intelligent persons for a project whose aim is never definitely stated. Told entirely in the form of minutes from a State Senate Standing Committee, it relates the story of the appearance and efforts of a mysterious stranger in the small town of Pequot, and the repercussions of his attempt to buy a boy, Barry Rudd. The novel is primarily a satire on the school system, although it also posits questions about intelligence, the validity of intelligence/personality tests, and