The Market for Lemons cars, the dearth of formal credit markets in developing countries, and the difficulties that the elderly encounter in buying health insurance. However, not all players in a given market will follow the same rules or have the same aptitude of assessing quality. So there will always be a distinct advantage for some vendors to offer low-quality goods to the less-informed segment of a market that, on the whole, appears to be of reasonable quality and have reasonable guarantees of certainty. This is part of the basis for the idiom buyer beware. This is likely the basis for the idiom that
Beware the Cat had originally intended. An abridged and rewritten version in modern English by David Haden, was published in his "Tales of Lovecraftian Cats" (2010) along with Haden's adaptations of public domain horror stories by other authors. Beware the Cat Beware the Cat (1561) is a short English novel (or is that "novella"?) written by the printer's assistant and poet William Baldwin (sometimes called Gulielmus Baldwin), in early 1553. It is notable as the first horror fiction text longer than a short story and has also been claimed by some academics as the first novel ever published in English of any kind.