The Market for Lemons cars, the dearth of formal credit markets in developing countries, and the difficulties that the elderly encounter in buying health insurance. However, not all players in a given market will follow the same rules or have the same aptitude of assessing quality. So there will always be a distinct advantage for some vendors to offer low-quality goods to the less-informed segment of a market that, on the whole, appears to be of reasonable quality and have reasonable guarantees of certainty. This is part of the basis for the idiom buyer beware. This is likely the basis for the idiom that
Beware the Creeper Beware the Creeper Beware the Creeper is the name of two comic book series published by DC Comics. The first series debuted in 1968 and starred the Creeper. This series was cancelled after six issues. The second was a five-issue limited series published in 2003 by DC under their Vertigo imprint. "Beware the Creeper" began in the March/April dated, "Showcase" #73 in 1968, in a story plotted and drawn by Steve Ditko, with Don Segall assisting with the dialog. DC's policy at the time was to give a character a single appearance in "Showcase" as an introduction before launching their