Running of the bulls the market, men would try to speed the process by hurrying their cattle using tactics of fear and excitement. After years of this practice, the transportation and hurrying began to turn into a competition, as young adults would attempt to race in front of the bulls and make it safely to their pens without being overtaken. When the popularity of this practice increased and was noticed more and more by the expanding population of Spanish cities, a tradition was created and stands to this day. The Pamplona encierro is the most popular in Spain and has been broadcast live by
San Fermin (band) in high school and even some during college, Ludwig-Leone did not decide to focus on making pop music until the end of his college career: "I put on a concert with some new pieces I had written for female singers, and then we ended the night with some pop tunes from the band, for which I made these totally over-the-top arrangements. It was then I realized that I could bring these things together." After his graduation from Yale, Ludwig-Leone retreated to Canada's secluded Banff Centre, where he wrote what would eventually become "San Fermin." The album was recorded shortly after.