Walter Frederick Morrison disc more cheaply. In 1955, he and Lu designed the Pluto Platter, the archetype of all modern flying discs. On January 23, 1957, they sold the rights for the Pluto Platter to the Wham-O toy company. Initially Wham-O continued to market the toy solely as the "Pluto Platter", but by June 1957 they also began using the name "Frisbee" after learning that college students in the Northeast were calling the Pluto Platter by that name. Morrison also invented several other products for Wham-O, but none were as successful as the Pluto Platter. Morrison and his wife, Lu Nay Morrison had
Pluto (mythology) also called Pallas. And by this artistic intelligence the etherial artificer creates the whole world. This world is surrounded by the air, which extends from Zeus, the very hot ether, to the earth; this air is called Hera." This cosmogony interprets Hesiod allegorically, and so the heaviest element is identified not as the Earth, but as the netherworld of Pluto. (In modern geochemistry, plutonium is the heaviest primordial element.) Supposed etymologies are used to make sense of the relation of physical process to divine name; "Plouton" is here connected to "plêthos" (abundance). In the Stoic system, Pluto represented the lower