Sam Yasgur allowed the Woodstock Festival to take place on his land. The concert had just been barred from taking place at the Orange County town of Wallkill, NY. The Woodstock Festival took place from August 15 to 17, 1969. Yasgur went on to become an attorney at Hall Dickler, and also served as Westchester County Attorney. Yasgur wrote a book about his father, "Max B. Yasgur: The Woodstock Festival’s Famous Farmer", which was self-published in August 2009. Sam Yasgur Samuel S. Yasgur (January 9, 1942 – June 23, 2016) was an attorney; Sullivan County, New York official; and the son of
Return on event Return on event What is ROE (Return on event) and how is it used. Return on event (ROE) is a term used in event marketing, compared to rate of return ROR, also known as return on investment ROI, which is the ratio of money gained or lost on an investment. The initial value of an investment does not always have a clearly defined monetary value. In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment, brand building, or combinations of these. Similarly, the final value of an investment does not always have