Sid the Sexist he has single-mindedly committed himself: having sex." He is a coarse and unsophisticated 30-year-old who still lives with his mother, a fact which often poses as a stumbling block to any potential liaison, and is unable or unwilling to use any kind of decorum when approaching women, instead using outrageously crude lines that never succeed in achieving anything beyond rejection or a violent response from the woman in question. In one of his most famous examples from an early issue of "Viz", Sid approaches a woman with; "How, pet, my name's Sid. D'ya fancy a fuck?" When answered with a
Recurring features in Mad (magazine) been followed by the word "Cheap!". Variants have occasionally appeared; following an increase from 25 to 30 cents, the successive issues claimed to be "Cheap" (but X'd out), "Cheap?", and "Kinda Cheap". A rise to 40 cents sparked almost a year's worth of variations: "Ouch!", "Outrageous!", "No Laughing Matter", "Relatively Cheap", "Cheap (Considering)", and again, "Cheap?". Other price increases were billed as "Almost Cheap", "Inflated!", and for a cover featuring Bonnie and Clyde, "Highway Robbery". Recurring features in Mad (magazine) Mad is known for many regular and semi-regular recurring features in its pages. Every issue but two of "Mad" from