Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Charles Aitken his retirement from the position of Director in 1930, he was appointed a Companion of the Order of the Bath (CB) in the 1931 King's Birthday Honours. He died on 9 August 1936. Charles Aitken Charles Aitken (12 September 1869 – 9 August 1936) was a British art administrator and was the third Keeper of the Tate Gallery (1911–1917) and the first Director (1917–1930). Charles Aitken was born at Bishophill, Bishophill Junior, York, England, the son of Henry Martin Aitken, a surgical instrument manufacturer, and his wife, Elizabeth Atkinson. He had two elder sisters including Rosa, former student of Girton