The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
USC (clothing retailer) USC (clothing retailer) USC is a clothing retailer that sells branded clothing across the United Kingdom. The company was founded in 1989 in Edinburgh and has been owned by Sports Direct since 2011. The first USC store opened in 1989 in Edinburgh and specialised in sports clothing. USC originally stood for 'United Sports Corporation' and was founded by Angus Morrison and David Douglas. USC was purchased for £43 million by Sir Tom Hunter in 2004. The company entered into administration on 29 December 2008, and 15 stores were closed. The remaining 43 stores were bought in a pre-packaged deal by