Running of the bulls run in the town every 13 November, for ever after. As of 2013 the bull run had been revived as a ceremonial, festival-style community event. A variation is the nightly "fire bull" where balls of flammable material are placed on the horns. Currently the bull is often replaced by a runner carrying a frame on which fireworks are placed and dodgers, usually children, run to avoid the sparks. In 2008, Red Bull Racing driver David Coulthard and Scuderia Toro Rosso driver Sébastien Bourdais performed a version of a 'bull running' event in Pamplona, Spain, with the Formula One cars chasing
Running of the bulls in the 2011 Bollywood movie "Zindagi Na Milegi Dobara", directed by Zoya Akhtar, as the final dare in the bucket list of the three bachelors who have to overcome their ultimate fear; death. At first, the trio run part of the route. They stop at the square, but then recover their nerve, and continue to the end. The completion of the run depicts their freedom as they learn that surviving a mortal danger can bring joy. "Running with Bulls," a 2012 documentary of the festival filmed by Construct Creatives and presented by Jason Farrel, depicts the pros and cons of