Mary Tourtel was created in 1920, at a time when the "Express" was in competition with "The Daily Mail" and its then popular comic strip "Teddy Tail", as well as the strip "Pip, Squeak and Wilfred" in "The Daily Mirror". The then news editor of the "Express", Herbert Tourtel, was approached with the task of producing a new comic strip to rival those of the "Mail" and "Mirror" and immediately thought of his wife Mary, already an established author and artist. Rupert Bear was the result and was first published as a nameless character in a strip titled "Little Lost Bear" on
Rupert Bear of its Lunchbox program. A selection of the episodes have been released on a number of VHS videos, no official DVD releases are so far available as of 2017. In 1991, Rupert Bear got his own 2D cartoon British, French and Canadian animated television series with 65 episodes over five seasons (13 per season) produced by Nelvana (Canada), Ellipse (France) and Television South (TVS) for the first season (13 episodes), with Scottish TV taking over control from season 2 when Television South lost its ITV franchise. The show greatly followed the style and tone Bestall established in the Rupert newspaper