Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Baron Trent Baron Trent Baron Trent, of Nottingham in the County of Nottingham, was a title in the Peerage of the United Kingdom. It was created on 18 March 1929 for the businessman and philanthropist Sir Jesse Boot, 1st Baronet. He had already been created a Baronet, of Wilford in the County of Nottingham, in the Baronetage of the United Kingdom on 11 January 1917. He was the son of John Boot, founder of Boots the Chemist. Lord Trent was succeeded by his son, the second Baron. He was also head of the family business. The titles became extinct on his death