Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
Name-letter effect found a positive correlation between the frequency of occurrence of letters and phonemes and how attractive they were judged to be. Zajonc extended these studies, using foreign symbols and controlling the number of exposures. This led him to formulate the mere-exposure hypothesis: the more you see something, the more you like it. Nuttin's original study showed that mere exposure can not be the cause of the name-letter effect, as letters with equal frequency were evaluated differently by people who had the letter in their names and those who did not. He also found that whereas the letter B is of