Running of the bulls the Nudes, a demonstration done two days before the beginning of San Fermín in Pamplona. By marching naked, they protested the festival and the following bullfight, arguing the bulls are tortured for entertainment. The city of San Miguel de Allende, Mexico, cancelled its "Sanmiguelada" running of the bulls after 2006, citing public disorder associated with the event. After the event was cancelled in San Miguel, the city of Salvatierra, also in the state of Guanajuato, picked up the event. It is now called "La Marquesada" and the three-day event is held during the last weekend of the month of September
Running of the bulls in the 2011 Bollywood movie "Zindagi Na Milegi Dobara", directed by Zoya Akhtar, as the final dare in the bucket list of the three bachelors who have to overcome their ultimate fear; death. At first, the trio run part of the route. They stop at the square, but then recover their nerve, and continue to the end. The completion of the run depicts their freedom as they learn that surviving a mortal danger can bring joy. "Running with Bulls," a 2012 documentary of the festival filmed by Construct Creatives and presented by Jason Farrel, depicts the pros and cons of