The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
The Range (retailer) The Range (retailer) The Range is a multi-channel variety retailer selling products in the home, garden, and leisure categories, with 160 stores in the United Kingdom & Ireland. In 1980, Chris Dawson started business as an open-air market trader in Plymouth, South West England. His first physical retail store opened in 1989 at Sugar Mill Business Park on Billacombe Road, Plymouth under the name "C.D.S. Superstores". This trading style continues to be displayed on external signage exclusively at this debut store only, as a nod to the heritage of the business. The business was subsequently re-branded "The Range" in the