Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
What Time Is Love? original "What Time Is Love?" was covered by the Williams Fairey Band, a brass band which under the stewardship of British artist Jeremy Deller pioneered the Acid Brass concept. Inspired by an Acid Brass concert, Drummond and Cauty collaborated with Deller, incorporating an Acid Brass version of "What Time Is Love?" into their single "Fuck the Millennium". The original 1988 12" single release launched The KLF's minimalist "Pure Trance" series of singles. The "Pure Trance" version is a synthesiser composition based around an acid house riff on three low-pitched notes and one minor chord (B minor). The subtle progression of