Running of the bulls was gored by a bull soon after its publication. (See Further Reading section below.) Although the most famous running of the bulls is that of San Fermín, they are held in towns and villages across Spain, Portugal, and in some cities in southern France during the summer. Examples are the bull run of San Sebastián de los Reyes, near Madrid, at the end of August which is the most popular of Spain after Pamplona, the bull run of Cuéllar, considered as the oldest of Spain since there are documents of its existence dating back to 1215, the Highland Capeias of
Running of the bulls in the 2011 Bollywood movie "Zindagi Na Milegi Dobara", directed by Zoya Akhtar, as the final dare in the bucket list of the three bachelors who have to overcome their ultimate fear; death. At first, the trio run part of the route. They stop at the square, but then recover their nerve, and continue to the end. The completion of the run depicts their freedom as they learn that surviving a mortal danger can bring joy. "Running with Bulls," a 2012 documentary of the festival filmed by Construct Creatives and presented by Jason Farrel, depicts the pros and cons of