Sid the Sexist he has single-mindedly committed himself: having sex." He is a coarse and unsophisticated 30-year-old who still lives with his mother, a fact which often poses as a stumbling block to any potential liaison, and is unable or unwilling to use any kind of decorum when approaching women, instead using outrageously crude lines that never succeed in achieving anything beyond rejection or a violent response from the woman in question. In one of his most famous examples from an early issue of "Viz", Sid approaches a woman with; "How, pet, my name's Sid. D'ya fancy a fuck?" When answered with a
WORD Magazine copy of Isla Vista magazine "I.V. Lifestyle," which depicted local life with sexist images and as a culture preoccupied with alcohol binging. Spurred by what she found to be an inaccurate representation of Isla Vista living, Yasuda established "WORD" with the help of Isla Vista Arts' Acting Director, Ellen Anderson, and Santa Barbara Independent longtime contributor D.J. Palladino as a way to redefine misconceptions of Isla Vista culture. By its second issue in Winter 2008, the magazine had earned the title of “Most Creative UCSB Organization” by the UCSB Office of Student Life. Palladino is an advisor to the project.