Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Luxury vehicle with other luxury brands from their parent auto company, however Rolls-Royce and Bentley are assembled in England (separate from the rest of BMW and Volkswagen Group's production plants) and this 'exclusivity' has helped to make these British marques a sales success. By comparison, Maybachs were built alongside the Mercedes-Benz S-Class which partly explains why they have not fared well in the market and were discontinued in 2012. Furthermore, the Maybach's brand pedigree was virtually unknown outside of Germany unlike its British rivals which have long enjoyed fame worldwide. A Bentley executive was quoted as saying "that the brand’s exclusivity, history