Max Aitken, 1st Baron Beaverbrook to resign and stand for re-election in a by-election. Aitken made arrangements for this, but then Lloyd George decided to appoint Albert Stanley instead. Aitken was a friend of Stanley and agreed to continue with the resignation, so that Stanley could take Aitken's seat in Parliament and be eligible for ministerial office. In return, Aitken received a peerage on 23 January 1917 as the "1st Baron Beaverbrook", the name "Beaverbrook" being adopted from a small community near his boyhood home. He had initially considered "Lord Miramichi", but rejected it on the advice of Louise Manny as too difficult to pronounce.
Max Aitken, 1st Baron Beaverbrook of money for publicity, he won the seat by 196 votes. Aitken rarely spoke in the House of Commons, but did promise substantial financial support to the Unionist Party, and in 1911 he was knighted by King George V. Aitken's political influence grew when Bonar Law replaced A.J. Balfour as leader of the Unionist party late in 1911. Aitken bought Cherkley Court near Leatherhead and entertained lavishly there. In 1913 the house was offered as a venue for negotiations, between Bonar Law and the Prime Minister, H.H. Asquith, over Ulster and Irish home rule. Later in life Aitken wrote about