Toby Twirl Tourtel, an assistant editor of the "Daily Express". Tourtel devised Rupert Bear shortly after the end of World War I, in 1920, when the "Daily Express" was in competition with "The Daily Mail" and its then popular comic strip “Teddy Tail” (featuring a mouse called “Teddy Tail”), as well as with the comic strip “Pip, Squeak and Wilfred” (respectively, these are the names of a dog, penguin, and rabbit) in the "Daily Mirror". Each panel of Tourtel's comic strip story was accompanied by a narrative in rhymed verse. These are the very first ("Daily Express", 8 November 1920): The title
Daily Express four million in 1967, below three million in 1975, and below two million in 1984. The "Daily Express" switched from broadsheet to tabloid in 1977 (the "Mail" having done so six years earlier), and was bought by the construction company Trafalgar House in the same year. Its publishing company, Beaverbrook Newspapers, was renamed Express Newspapers. In 1982, Trafalgar House spun off its publishing interests to a new company, Fleet Holdings, under Lord Matthews, but this succumbed to a hostile takeover by United Newspapers in 1985. Under United, the "Express" titles moved from Fleet Street to Blackfriars Road in 1989. Express