The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Torrid (clothing retailer) Torrid (clothing retailer) Torrid LLC is an American women's retail chain formerly owned by Hot Topic. While it is still owned by Sycamore Partners, owners of Hot Topic, in 2015 the company branched off to become Torrid, LLC. The store offers plus-size clothing and accessories for women and teenage girls sizes 10- 30. Torrid began operations in April 2001. The first location opened in the Brea Mall in Brea, California. As of 2016, Torrid has over 400 stores in operation across 36 states in the United States. Torrid opened its first store location in Canada (Toronto) in August 2015. The