Andrew Lloyd Webber "Joseph" began life as a short cantata that gained some recognition on its second staging with a favourable review in "The Times". For its subsequent performances, Rice and Lloyd Webber revised the show and added new songs to expand it to a more substantial length. Continued expansion eventually culminated in a 1972 stage musical and then a two-hour-long production being staged in the West End in 1973 on the back of the success of "Jesus Christ Superstar". In 1969 Rice and Lloyd Webber wrote a song for the Eurovision Song Contest called "Try It and See", which was not selected.
Andrew Lloyd Webber commissioned Lloyd Webber and Rice to write a piece for the school's choir. Doggett requested a "pop cantata" along the lines of Herbert Chappell's "The Daniel Jazz" (1963) and Michael Hurd's "Jonah-Man Jazz" (1966), both of which had been published by Novello and were based on the Old Testament. The request for the new piece came with a 100-guinea advance from Novello. This resulted in "Joseph and the Amazing Technicolor Dreamcoat", a retelling of the biblical story of Joseph, in which Lloyd Webber and Rice humorously pastiched a number of pop-music styles such as Elvis-style rock'n'roll, Calypso and country music.