Toby Twirl Tourtel, an assistant editor of the "Daily Express". Tourtel devised Rupert Bear shortly after the end of World War I, in 1920, when the "Daily Express" was in competition with "The Daily Mail" and its then popular comic strip “Teddy Tail” (featuring a mouse called “Teddy Tail”), as well as with the comic strip “Pip, Squeak and Wilfred” (respectively, these are the names of a dog, penguin, and rabbit) in the "Daily Mirror". Each panel of Tourtel's comic strip story was accompanied by a narrative in rhymed verse. These are the very first ("Daily Express", 8 November 1920): The title
Rupert Bear strip with illustrations accompanying text, called "text comics", as opposed to text being incorporated into the art in speech bubbles etc. Bestall developed the classic Rupert story format: the story is told in picture form (generally two panels each day in the newspaper and four panels to a page in the annuals), in simple page-headers, in simple two-line-per-image verse and then as running prose at the foot. Rupert Annuals can therefore be "read" on four levels. He also established the shape and form of the Rupert stories. Rupert's unspectacular debut was in a single panel, the first of 36 episodes