Ezra Fitch Ezra Fitch Ezra Hasbrouck Fitch (September 27, 1865 – June 16, 1930) was the co-founder of the modern lifestyle brand Abercrombie & Fitch and is attributed with the introduction of Mahjong to the United States. A wealthy New York City manager, Fitch began as one of the company's first customers, until finally joining into the company with David Abercrombie. Fitch is attributed with much of the company's successful growth in its early years and a collection of now-defunct upscale apparel and fragrances were introduced in his name. Ezra Hasbrouck Fitch was born September 27, 1865 in Coxsackie, Greene County, New
Fashion week show to lure middle-class women into the store. By 1910, many big department stores were holding shows of their own. It is likely that American retailers saw what were called "fashion parades" in couture salons, and decided to use the idea. These "parades" were an effective way to promote stores, and improved their status. By the 1920s, the fashion show had been used by retailers up and down the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme,