Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Max Aitken, 1st Baron Beaverbrook and Jane Noble, the daughter of a prosperous local farmer and storekeeper. When he was a year old, the family moved to Newcastle, New Brunswick, which Aitken later considered to be his hometown. It was here, at the age of 13, that he set up a school newspaper, "The Leader". Whilst at school, he delivered newspapers, sold newspaper subscriptions and was the local correspondent for the "St. John Daily Star". Aitken took the entrance examinations for Dalhousie University, but because he had refused to sit the Greek and Latin papers he was refused entry. He registered at the King's College