Max Aitken, 1st Baron Beaverbrook Exchequer), rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. Post-war, the now Lord Beaverbrook concentrated on his business interests. He built the "Daily Express" into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the government of Stanley Baldwin and that of Neville Chamberlain throughout the 1930s and was persuaded by another long standing political friend, Winston Churchill, to serve
Baron Rivers 1853 to 1858 and 1859 to 1866. The title became extinct on the death of the sixth Baron in 1880. Baron Rivers Baron Rivers was a title that was created four times in British history, twice in the Peerage of England, once in the Peerage of Great Britain and once in the Peerage of the United Kingdom. The first creation came in 1299 when John Rivers was summoned to Parliament as Baron Rivers. The title became extinct on the death of the second Baron in circa 1340. The second creation came in 1448 when Richard Woodville, father of Elizabeth Woodville