Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
Name-letter effect analysis of a large database of charity donations revealed that a disproportionately large number of people donate to disaster relief following hurricanes with names sharing their initial letter (e.g. Kate and Kevin following Hurricane Katrina). Studies that investigate the impact of name-letter matching on bigger life decisions (where to live, whom to marry, which occupation to take on) are controversial. Systematic interest in the letter preference began in 1959 with brand-preference studies by researchers Mecherikoff and Horton. These tried to find the relative appeal of letters for use in package labels. In an extension of the studies, subjects were asked