Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect Mitch). They found that people who shared an initial with the hurricane were overrepresented as donors. They concluded that people want to overcome some of the negative feelings associated with the shared name and thus donate. Simonsohn suggested that implicit egotism only applies to cases where people are nearly indifferent between options, and therefore it would not apply to major decisions such as career choices, but would to low-stakes decisions such as choosing a charity. Name-letter effect The name-letter effect is the tendency of people to prefer the letters in their name over other letters in the alphabet. Whether subjects