Felix Salten in chief of the "B.Z. am Mittag" and the "Berliner Morgenpost", but relocated to Vienna some months later. He wrote also film scripts and librettos for operettas. In 1927 he became president of the Austrian P.E.N. club as successor of Arthur Schnitzler. His most famous work is "Bambi" (1923). It was translated into English in 1928 and became a Book-of-the-Month Club success. In 1933, he sold the film rights to the American director Sidney Franklin for only $1,000, and Franklin later transferred the rights to the Walt Disney studios, which formed the basis of the 1942 animated classic, "Bambi". Salten
Walt Disney Imagineering Ice practice rink in Anaheim. The term Imagineering, a portmanteau, was introduced in the 1940s by Alcoa to describe its blending of imagination and engineering, and used by Union Carbide in an in-house magazine in 1957, with an article by Richard F Sailer called BRAINSTORMING IS IMAGination engINEERING. Disney filed for a trademark for the term in 1989, claiming first use of the term in 1962. Imagineering is a registered trademark of The Walt Disney Company, Walt Disney, Inc. (WDI) was formed by Walt Disney on December 16, 1952 with an engineering division tasked with designing Disneyland. In light of