Sam Yasgur Sam Yasgur Samuel S. Yasgur (January 9, 1942 – June 23, 2016) was an attorney; Sullivan County, New York official; and the son of Max Yasgur, who leased land on his dairy farm in Bethel, New York for the Woodstock Music & Art Festival in August 1969. Yasgur has said that his "consultations with his father" played a crucial role in the concert coming to Bethel. He grew up on his father's farm, and was a graduate of Cornell University and the University of Chicago School of Law. Yasgur was a 27-year-old assistant district attorney in Manhattan when his father
Max Yasgur to "take every empty milk bottle from the plant, fill them with water and give them to the kids, and give away all the milk and milk products we had at the dairy." At the time of the concert, friends described Yasgur as an individualist who was motivated as much by his principles as by the money. According to Sam Yasgur, his father agreed to rent the field to the festival organizers because it was a very wet year, which curtailed hay production. The income from the rental would offset the cost of purchasing thousands of bales of hay. Yasgur