Fiona Bruce and that the award was "demeaning". Fiona Bruce Fiona Elizabeth Bruce (born 25 April 1964) is an English television journalist, newsreader and television presenter. Since joining the BBC as a researcher on "Panorama" in 1989, she has gone on to become the first female newsreader on the "BBC News at Ten" as well as presenting many flagship programmes for the corporation including the "BBC News at Six", "Crimewatch", "Real Story", "Antiques Roadshow" and "Fake or Fortune?". Fiona Bruce was born in Singapore, to an English mother and a Scottish father, who had worked his way up from a postboy to
BBC News reports. The BBC News crew were the first to document the famine, with Buerk's report on 23 October describing it as "a biblical famine in the 20th century" and "the closest thing to hell on Earth". The BBC News report shocked Britain, motivating its citizens to inundate relief agencies, such as Save the Children, with donations, and to bring world attention to the crisis in Ethiopia. The news report was also watched by Bob Geldof, who would organise the charity single "Do They Know It's Christmas?" to raise money for famine relief followed by the Live Aid concert in July