The Market for Lemons cars, the dearth of formal credit markets in developing countries, and the difficulties that the elderly encounter in buying health insurance. However, not all players in a given market will follow the same rules or have the same aptitude of assessing quality. So there will always be a distinct advantage for some vendors to offer low-quality goods to the less-informed segment of a market that, on the whole, appears to be of reasonable quality and have reasonable guarantees of certainty. This is part of the basis for the idiom buyer beware. This is likely the basis for the idiom that
Beware of the Storybook Wolves Beware of the Storybook Wolves Beware of the Storybook Wolves is a 2000 picture book by Lauren Child. It is about Herb, a little boy, who has an adventure with a number of characters, including a couple of wolves, from his fairy tale books. Booktrust, in a review of "Beware of the Storybook Wolves", wrote "A simple story, well told, but it is the adventurous artwork that makes this book stand out." "The Horn Book Magazine" wrote "While the concept is innovative and the conclusion is satisfying, the overlong text trips on its own cleverness." "Beware of the Storybook Wolves"