The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Charlotte Russe (clothing retailer) Charlotte Russe (clothing retailer) Charlotte Russe is an American clothing retail chain store that operates in the United States, headquartered in San Francisco, California. Fashions in the stores are targeted at women in their teens and twenties. The company owns and operates stores in 45 states. It can be found in many malls/shopping centers. , Charlotte Russe operates 560 stores. Charlotte Russe was founded in 1975 by Daniel Lawrence and his two brothers, all who worked in their family's Brooklyn, New York clothing business. Lawrence and his siblings formed Lawrence Merchandising Corp. in Carlsbad, California. With the first Charlotte Russe