The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
Running of the bulls in the 2011 Bollywood movie "Zindagi Na Milegi Dobara", directed by Zoya Akhtar, as the final dare in the bucket list of the three bachelors who have to overcome their ultimate fear; death. At first, the trio run part of the route. They stop at the square, but then recover their nerve, and continue to the end. The completion of the run depicts their freedom as they learn that surviving a mortal danger can bring joy. "Running with Bulls," a 2012 documentary of the festival filmed by Construct Creatives and presented by Jason Farrel, depicts the pros and cons of