Running of the bulls the Nudes, a demonstration done two days before the beginning of San Fermín in Pamplona. By marching naked, they protested the festival and the following bullfight, arguing the bulls are tortured for entertainment. The city of San Miguel de Allende, Mexico, cancelled its "Sanmiguelada" running of the bulls after 2006, citing public disorder associated with the event. After the event was cancelled in San Miguel, the city of Salvatierra, also in the state of Guanajuato, picked up the event. It is now called "La Marquesada" and the three-day event is held during the last weekend of the month of September
San Fermin (band) in high school and even some during college, Ludwig-Leone did not decide to focus on making pop music until the end of his college career: "I put on a concert with some new pieces I had written for female singers, and then we ended the night with some pop tunes from the band, for which I made these totally over-the-top arrangements. It was then I realized that I could bring these things together." After his graduation from Yale, Ludwig-Leone retreated to Canada's secluded Banff Centre, where he wrote what would eventually become "San Fermin." The album was recorded shortly after.