Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect that they knew their own name-letters were there. The letters first learned by a child, commonly their own name, may come to have lasting positive associations. Hoorens and Todorova tested this by looking for a name-letter effect in bilingual subjects where their mother tongue alphabet was Cyrillic and their foreign-language alphabet Roman. Because learning a foreign language at a later age does not typically involve extra attention given to name letters, there should be no name-letter effect in the foreign-language alphabet, only in the first-language alphabet. Results of a study with 100 Bulgarian subjects who at a later age learned