Carlill v Carbolic Smoke Ball Co your clothes whiter than white!"). Secondly, although it was not discussed in the case, there was evidence at the time that using the smoke ball actually made people more vulnerable to the flu (carbolic acid was put on the poisons register in 1900). The General Product Safety Regulations which are part of a European Union wide consumer protection regime (Directive 2001/95/EC) again provide criminal penalties for unsafe products. Thirdly, the Consumer Protection Act 1987 (which is also part of EU wide regulation under Directive 85/374/EEC) creates a statutory tort of strict liability for defective products that cause any kind of
Name-letter effect suggests that if the name is liked then the name letters will be liked too. This would occur through repeated visual association of the name letters with the name. Martin and Levey defined evaluative conditioning as a variation of classical conditioning in which we come to like or dislike something through an association. Given the observation that our own name stands out among others as quite an attractive stimulus, as Cherry found in the cocktail party effect, it could be that the name-letter effect results from evaluative conditioning. Feys set up a controlled study with Flemish subjects, pairing unfamiliar symbols