Creosote similar caustic and antiseptic properties, but noted that it was different, in that it was an acid and formed salts. Nonetheless, Reichenbach argued that creosote was also the active element, as it was in pyroligneous acid. Despite evidence to the contrary, his view held sway with most chemists, and it became commonly accepted wisdom that creosote, carbolic acid, and phenylhydrate were identical substances, with different degrees of purity. Carbolic acid was soon commonly sold under the name "creosote", and the scarcity of wood-tar creosote in some places led chemists to believe that it was the same substance as that described
Name-letter effect analysis of a large database of charity donations revealed that a disproportionately large number of people donate to disaster relief following hurricanes with names sharing their initial letter (e.g. Kate and Kevin following Hurricane Katrina). Studies that investigate the impact of name-letter matching on bigger life decisions (where to live, whom to marry, which occupation to take on) are controversial. Systematic interest in the letter preference began in 1959 with brand-preference studies by researchers Mecherikoff and Horton. These tried to find the relative appeal of letters for use in package labels. In an extension of the studies, subjects were asked