Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect so-called "I-algorithm"), as originally recommended and named by LeBel and Gawronski). In her meta-analysis, Hoorens does not recommend a specific algorithm as little is known about how name-letter preference scores obtained from different algorithms relate to the most important psychometric quality of all, validity. The algorithms are typically applied to initials only, but can be used for all name letters. Stieger, Voracek, and Formann recommend that the task be administered twice, that the effects be calculated separately for first-name initial and last-name initial, that the task be accompanied with the birthday-number task, and that the instructions focus on liking rather