Walt Disney "Snow White and the Seven Dwarfs" (1937), "Pinocchio", "Fantasia" (both 1940), "Dumbo" (1941), and "Bambi" (1942), furthered the development of animated film. New animated and live-action films followed after World War II, including the critically successful "Cinderella" (1950) and "Mary Poppins" (1964), the latter of which received five Academy Awards. In the 1950s, Disney expanded into the amusement park industry, and in 1955 he opened Disneyland. To fund the project he diversified into television programs, such as "Walt Disney's Disneyland" and "The Mickey Mouse Club"; he was also involved in planning the 1959 Moscow Fair, the 1960 Winter Olympics, and
Walt Disney Imagineering Ice practice rink in Anaheim. The term Imagineering, a portmanteau, was introduced in the 1940s by Alcoa to describe its blending of imagination and engineering, and used by Union Carbide in an in-house magazine in 1957, with an article by Richard F Sailer called BRAINSTORMING IS IMAGination engINEERING. Disney filed for a trademark for the term in 1989, claiming first use of the term in 1962. Imagineering is a registered trademark of The Walt Disney Company, Walt Disney, Inc. (WDI) was formed by Walt Disney on December 16, 1952 with an engineering division tasked with designing Disneyland. In light of