The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Jewish religious clothing no commandment requiring a fellow Jew to seek out and look for clothing which would make them stand out as "different" from what is worn by gentiles, but rather, only to make sure that what a Jew might wear is not an "exclusive" gentile item of clothing. He noted that wearing a physician's cape is not an exclusive gentile custom, noting, moreover, that since the custom to wear the cape varies from place to place, and that, in France, physicians do not have it as a custom to wear such capes, it cannot therefore be an exclusive Gentile custom. According