Sir Max Aitken, 2nd Baronet the birth of the Cowes Torquay Offshore Powerboat Race, with the aim of improving the breed of sea-going fast cruisers and safety at sea. The Cowes Torquay will celebrate in 2010 the 50th year since Aitken founded it. Aitken, with the sponsorship of his newspaper the Daily Express, helped to found the London International Boat Show in 1954 at the Empire Hall, Olympia. Aitken married three times: He succeeded his father as Baron Beaverbrook on the latter's death on 9 June 1964, but disclaimed the title three days later on 12 June, stating that "there shall only be one Lord
Alan Sainsbury, Baron Sainsbury to know their father when they joined the family firm. On 3 May 1962 he was the first of three members of the Sainsbury family to receive a life peerage. He took the title Baron Sainsbury, of Drury Lane in the Borough of Holborn. As the first peerage using the family name, the territorial designation - referencing the location of the family's first shop - did not form part of the title. When Alan's son John became a peer in 1989, he took the title "Baron Sainsbury of Preston Candover" to differentiate between them. In the same way when Alan's