Taking Woodstock $1, obtained a permit from the town's chamber of commerce (of which he is also the president). When he hears that the organizers of the Woodstock Festival face opposition against the originally planned location, he offers his permit and the motel accommodations to organizer Michael Lang (Jonathan Groff). A neighbor, Max Yasgur (Eugene Levy), provides his nearby farm land; first they agree on a fee of $5,000, but after realizing how many people will come, Yasgur demands $75,000, which the organizers reluctantly accept. Elliot comes to agreement about the fee for the motel more smoothly. Initial objections by his mother
Max Yasgur is to be closed, we older people have to do more than we have done." Yasgur quickly established a rapport with the concert-goers, providing food at cost or for free. When he heard that some local residents were reportedly selling water to people coming to the concert, he put up a big sign at his barn on New York State Route 17B reading "Free Water." "The New York Times" reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children