Carbolic soap strong, tar-like scent. In Great Britain it was used in state schools at least up until the late 1980s. In the 1960s and prior decades, school teachers in the United Kingdom were allowed to use corporal punishment in the classroom, so along with the cane, a child who cursed might be made to wash out his or her mouth with carbolic soap. Carbolic soap is still used regularly in the Caribbean region, especially Jamaica and Panama where it can be found in most pharmacies and supermarkets. Carbolic soap Carbolic soap is a mildly antiseptic soap containing carbolic acid and/or cresylic
Name-letter effect found that people were disproportionately more likely to buy products matching their initials. The effect mainly occurred for big brands. No correlation was found between the strength of an individual's name-letter effect and the strength of his or her name-letter-branding effect. Wiebenga and Fennis investigated whether the use of the personal pronouns "I" and "my" in branding also had an effect on preferences, given the way these pronouns link to the self. They found that brand names with a generic self-referencing pronoun (e.g. iPhone, Myspace) were evaluated more positively than non-self-referencing brand names (e.g. Xbox). The effect behaved like the