The Market for Lemons cars, the dearth of formal credit markets in developing countries, and the difficulties that the elderly encounter in buying health insurance. However, not all players in a given market will follow the same rules or have the same aptitude of assessing quality. So there will always be a distinct advantage for some vendors to offer low-quality goods to the less-informed segment of a market that, on the whole, appears to be of reasonable quality and have reasonable guarantees of certainty. This is part of the basis for the idiom buyer beware. This is likely the basis for the idiom that
Beware the Gonzo Beware the Gonzo Beware the Gonzo is a 2010 romantic comedy-drama film written and directed by Bryan Goluboff. The film debuted at the Tribeca Film Festival in April 2010. In general usage, "Gonzo" refers to Gonzo journalism, a style of first-person confrontational journalism developed by Hunter S. Thompson in the early 1970s. Eddie "Gonzo" Gilman is the head geek at his high school—and determined to do something about it. When Gavin, the popular editor of the school paper, fires him, Eddie obtains revenge by establishing an underground paper of his own. He gains popularity and makes a new friend, Evie