Sir Max Aitken, 2nd Baronet the birth of the Cowes Torquay Offshore Powerboat Race, with the aim of improving the breed of sea-going fast cruisers and safety at sea. The Cowes Torquay will celebrate in 2010 the 50th year since Aitken founded it. Aitken, with the sponsorship of his newspaper the Daily Express, helped to found the London International Boat Show in 1954 at the Empire Hall, Olympia. Aitken married three times: He succeeded his father as Baron Beaverbrook on the latter's death on 9 June 1964, but disclaimed the title three days later on 12 June, stating that "there shall only be one Lord
Baron Leconfield the sixth Baron, served as Private Secretary to Prime Minister Harold Macmillan from 1957 to 1963. In 1963, four years before he succeeded his father in the barony of Leconfield, the Egremont title held by his ancestors was revived when he was raised to the peerage as Baron Egremont, of Petworth in the County of Sussex. the titles are held by his son, the seventh Baron. Known as "Max Egremont", he is a biographer and novelist. The Hon. Percy Wyndham, younger son of the first Baron, was a Conservative politician and member of The Souls. He was the father of