Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Toyota established in 1946 is called "Toyota Store" (トヨタ店 "Toyota Mise") and offers large luxury sedans such as the Toyota Century and the Toyota Crown. In 1955, the "Toyopet Store" (トヨペット店 "Toyopetto-ten") arrived, originally established to sell the Toyota Corona and the Toyopet ToyoAce truck, and currently features mid-range models. ( in Japanese.) The "Toyota Publica Store" (トヨタパブリカ店 "Toyota Paburika-ten") was established in 1961 to sell the Toyota Publica. In 1966 it was renamed the "Toyota Corolla Store" (トヨタカローラ店 "Toyota Karōra-ten") to sell the Toyota Corolla. The dealership chain focuses on budget models. The "Toyota Auto Store" (トヨタオート店 "Toyota Ōto-ten") sales