Taking Woodstock $1, obtained a permit from the town's chamber of commerce (of which he is also the president). When he hears that the organizers of the Woodstock Festival face opposition against the originally planned location, he offers his permit and the motel accommodations to organizer Michael Lang (Jonathan Groff). A neighbor, Max Yasgur (Eugene Levy), provides his nearby farm land; first they agree on a fee of $5,000, but after realizing how many people will come, Yasgur demands $75,000, which the organizers reluctantly accept. Elliot comes to agreement about the fee for the motel more smoothly. Initial objections by his mother
Max Yasgur to his own property was far more extensive and, over a year later, he received a $50,000 settlement to pay for the near-destruction of his dairy farm. He refused to rent out his farm for a 1970 revival of the festival, saying, "As far as I know, I'm going back to running a dairy farm." In 1971, Yasgur sold the farm, and moved to Marathon, Florida, where, a year and a half later, he died of a heart attack at the age of 53. He was given a full-page obituary in "Rolling Stone" magazine, one of the few non-musicians to