Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
Name-letter effect in many other words. People who do not like themselves tend not to exhibit the name-letter effect. A similar effect has been found for numbers related to birthdays: people tend to prefer the number signifying the day of the month on which they were born. Alternative explanations for the name-letter effect, such as frequent exposure and early mastery, have been ruled out. In psychological assessments, the Name Letter Preference Task is widely used to estimate implicit self-esteem. There is some evidence that the effect has implications for real-life decisions. In the lab, people disproportionately favor brands matching their initials. An