Carlill v Carbolic Smoke Ball Co product called the "smoke ball" and claimed it to be a cure for influenza and a number of other diseases. (The 1889–1890 flu pandemic was estimated to have killed 1 million people.) The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid (or phenol). The tube would be inserted into a user's nose and squeezed at the bottom to release the vapours. The nose would run, ostensibly flushing out viral infections. The Company published advertisements in the "Pall Mall Gazette" and other newspapers on November 13, 1891, claiming that it would pay £100
Name-letter effect most commonly used one is a letter rating task, which involves having participants judge all the letters of the alphabet. Even within this method there are variations in the instructions (how much you like the letters or how attractive you find them), in the rating scales (five-point, seven-point, or nine-point), in the order of the letters (random or alphabetical), and in data collection (paper-and-pencil or computer-based). There is no standard algorithm for calculating implicit self-esteem. At least six algorithms are in use. In their meta-analysis of the name-letter effect, Stieger, Voracek, and Formann recommend using the ipsatized double-correction algorithm (the