The customer is always right piece. The customer is always right "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived. This attitude was novel and influential when misrepresentation was rife and "caveat emptor" (let the buyer beware) was a common legal maxim. Variations include ""le client n'a jamais tort"" (the customer is never wrong) which was
Buyer Buyer A buyer is any person who contracts to acquire an asset in return for some form of consideration. When someone gets characterized by their role as a buyer of certain assets, the term "buyer" gets new meaning. For example, a "buyer" is a person who purchases finished goods, typically for resale, for a firm, government, or organization; while a person who purchases material used to make goods is sometimes called a purchasing agent. In product management, the buyer is the entity that decides to obtain the product. A buyer's primary responsibility is obtaining the highest quality goods at the