The customer is always right The customer is always right "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived. This attitude was novel and influential when misrepresentation was rife and "caveat emptor" (let the buyer beware) was a common legal maxim. Variations include ""le client n'a jamais tort"" (the customer is never wrong) which was the
Beware of the dog a sign does not relieve the owner of responsibility for any harm which may come to people attacked by the dog. Beware of the dog Beware of the dog (also rendered as Beware of dog) is a warning sign indicating that a dangerous dog is within. Such signs may be placed to deter burglary even if there is no dog. Warning signs of this sort have been found in ancient Roman buildings such as the House of the Tragic Poet in Pompeii, which contains a mosaic with the caption "cave canem" (). Some suppose that these warnings may sometimes have