Carlill v Carbolic Smoke Ball Co The Pharmaceutical Society of Great Britain had been fighting an ongoing battle against quack remedies, and had wanted specifically to get carbolic acid on the poisons register since 1882. Although without sympathy for the Carbolic Smoke Ball Company itself, Simpson casts doubt on whether "Carlill" was rightly decided. "The analytical problems arose in a particularly acute form in the smoke ball case. Thus it seemed very peculiar to say that there had been any sort of agreement between Mrs. Carlill and the company, which did not even know of her existence until January 20, when her husband wrote to them
Name-letter effect thought. They had to mark their first preference with 1, their second with 2, etc. The new method was first applied in Belgium. When results showed the name-letter effect at work again, it was copied in the other countries. A total of 2,047 subjects participated, all students. Across languages and letters, the average probability of a letter being chosen as one of the six preferred letters was 0.30 for name letters and 0.20 for other letters. The strongest effects were observed in the Norwegian and Finnish studies. In the Hungarian, Portuguese, and Italian studies the effect was present but not