Max Aitken, 1st Baron Beaverbrook "Mr Beaverbrook says: 'We've gotta save our tin/And all the garden gates and empty cans are gonna make us win...'." Beaverbrook was one of eight notable Britons cited in Bjørge Lillelien's famous "Your boys took a hell of a beating" commentary at the end of an English football team defeat to Norway in 1981, mentioned alongside British Prime Ministers Churchill, Thatcher and Attlee. In the alternate history novel, "Dominion" by C. J. Sansom, Beaverbrook serves as Prime Minister for most of the novel, which sees Britain as a puppet state of a longer-lived Nazi Germany. Max Aitken, 1st Baron Beaverbrook
Alan Sainsbury, Baron Sainsbury to know their father when they joined the family firm. On 3 May 1962 he was the first of three members of the Sainsbury family to receive a life peerage. He took the title Baron Sainsbury, of Drury Lane in the Borough of Holborn. As the first peerage using the family name, the territorial designation - referencing the location of the family's first shop - did not form part of the title. When Alan's son John became a peer in 1989, he took the title "Baron Sainsbury of Preston Candover" to differentiate between them. In the same way when Alan's