Joseph Lister efficacy of carbolic acid when applied directly to wounds. Therefore, Lister tested the results of spraying instruments, the surgical incisions, and dressings with a solution of carbolic acid. Lister found that the solution swabbed on wounds remarkably reduced the incidence of gangrene. In August 1865, Lister applied a piece of lint dipped in carbolic acid solution onto the wound of a seven-year-old boy at Glasgow Infirmary, who had sustained a compound fracture after a cart wheel had passed over his leg. After four days, he renewed the pad and discovered that no infection had developed, and after a total of
Name-letter effect found that people were disproportionately more likely to buy products matching their initials. The effect mainly occurred for big brands. No correlation was found between the strength of an individual's name-letter effect and the strength of his or her name-letter-branding effect. Wiebenga and Fennis investigated whether the use of the personal pronouns "I" and "my" in branding also had an effect on preferences, given the way these pronouns link to the self. They found that brand names with a generic self-referencing pronoun (e.g. iPhone, Myspace) were evaluated more positively than non-self-referencing brand names (e.g. Xbox). The effect behaved like the