Running of the bulls run in the town every 13 November, for ever after. As of 2013 the bull run had been revived as a ceremonial, festival-style community event. A variation is the nightly "fire bull" where balls of flammable material are placed on the horns. Currently the bull is often replaced by a runner carrying a frame on which fireworks are placed and dodgers, usually children, run to avoid the sparks. In 2008, Red Bull Racing driver David Coulthard and Scuderia Toro Rosso driver Sébastien Bourdais performed a version of a 'bull running' event in Pamplona, Spain, with the Formula One cars chasing
San Fermin (band) in high school and even some during college, Ludwig-Leone did not decide to focus on making pop music until the end of his college career: "I put on a concert with some new pieces I had written for female singers, and then we ended the night with some pop tunes from the band, for which I made these totally over-the-top arrangements. It was then I realized that I could bring these things together." After his graduation from Yale, Ludwig-Leone retreated to Canada's secluded Banff Centre, where he wrote what would eventually become "San Fermin." The album was recorded shortly after.