Toby Twirl Tourtel, an assistant editor of the "Daily Express". Tourtel devised Rupert Bear shortly after the end of World War I, in 1920, when the "Daily Express" was in competition with "The Daily Mail" and its then popular comic strip “Teddy Tail” (featuring a mouse called “Teddy Tail”), as well as with the comic strip “Pip, Squeak and Wilfred” (respectively, these are the names of a dog, penguin, and rabbit) in the "Daily Mirror". Each panel of Tourtel's comic strip story was accompanied by a narrative in rhymed verse. These are the very first ("Daily Express", 8 November 1920): The title
Daily Express in keeping the case in the public eye, but said coverage needed to be toned down since daily headlines were not necessarily helpful. In March 2008, the McCanns launched a libel suit against the "Daily Express" and the "Daily Star", as well as their Sunday equivalents, following their coverage. The action concerned more than 100 stories across the four newspapers, which accused the McCanns of causing and covering up their daughter's death. Express Newspapers pulled all references to Madeleine from its websites. In a settlement at the High Court of Justice, the newspapers ran a front-page apology to the McCanns