The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
Jacob (clothing retailer) Jacob (clothing retailer) Jacob (formally known as Boutique Jacob, Inc) is a private five store Canadian chain of women's and girls' clothing store chain based out of Montreal, Quebec. At its peak, Jacob once had over 200 stores all over Canada, usually in malls. In addition to its main brand Jacob, the company operated under the banners Jacob Connexion, Jacob Lingerie, Josef and Danz. The company was founded in 1977 by its current president Jacob Basmaji. The original store opened in Sorel-Tracy, Quebec and still operates. The first store outside of Quebec was opened in Toronto in 1985. Jacob opened