Max Yasgur Max Yasgur Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York, at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969. Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised on the family's farm (where his parents also ran a small hotel) and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York.
Max Yasgur is to be closed, we older people have to do more than we have done." Yasgur quickly established a rapport with the concert-goers, providing food at cost or for free. When he heard that some local residents were reportedly selling water to people coming to the concert, he put up a big sign at his barn on New York State Route 17B reading "Free Water." "The New York Times" reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children