The Sun Also Rises to popularize the annual running of the bulls at the Festival of St. Fermin. The Sun Also Rises The Sun Also Rises, a 1926 novel by American Ernest Hemingway, portrays American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. An early and enduring modernist novel, it received mixed reviews upon publication. However, Hemingway biographer Jeffrey Meyers writes that it is now "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel. The novel was published in the
San Fermín to have met his end by being dragged through the streets with angry bulls running after him, hence the tradition. The celebration of the festival has its origin in the combination of two different medieval events. Commercial secular fairs were held at the beginning of the summer. As cattle merchants came into town with their animals, eventually bullfighting came to be organized as a part of the tradition. Specifically, they were first documented in the 14th century. On the other hand, religious ceremonies honoring the saint were held on October 10. However, in 1591 they were transferred to July 7