The WB of the CW's original Internet programming efforts with their CW Seed portal, the WB website was shut down in December 2013. The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". The clothing retailer H&M, not a traditional television advertiser in the United States, sponsored "Sorority Forever" and had some of its clothing worn by characters in the series. Unilever’s Axe brand has sponsored "Children's Hospital". Warner Horizon Television executive vice president Craig Erwich, who oversaw TheWB.com, said in regards to these tie-ins "If an advertiser has an interest in
What We Do in the Shadows New York City and Los Angeles, followed by a screening in San Francisco, Irvine, Philadelphia, Boston, Seattle, and Washington, D.C. The film received a regional release in the U.S. in March 2015, by Unison Films, The Orchard, and Paramount Pictures in association with Funny or Die and Paladin Pictures. The film was heavily pirated. After the shutting down of a piracy website based in Mount Wellington, Auckland, the website revealed that, at 277,000 downloads, 'What We Do in the Shadows' was one of its most heavily pirated films. "What We Do in the Shadows" received critical acclaim and has an