Walt Disney "Snow White and the Seven Dwarfs" (1937), "Pinocchio", "Fantasia" (both 1940), "Dumbo" (1941), and "Bambi" (1942), furthered the development of animated film. New animated and live-action films followed after World War II, including the critically successful "Cinderella" (1950) and "Mary Poppins" (1964), the latter of which received five Academy Awards. In the 1950s, Disney expanded into the amusement park industry, and in 1955 he opened Disneyland. To fund the project he diversified into television programs, such as "Walt Disney's Disneyland" and "The Mickey Mouse Club"; he was also involved in planning the 1959 Moscow Fair, the 1960 Winter Olympics, and
The Walt Disney Company with Disney as a production partner. Walt and Roy Disney formed Disney Brothers Cartoon Studio that same year. More animated films followed after Alice. In January 1926, with the completion of the Disney studio on Hyperion Street, the Disney Brothers Studio's name was changed to the Walt Disney Studio. After the demise of the "Alice" comedies, Disney developed an all-cartoon series starring his first original character, Oswald the Lucky Rabbit, which was distributed by Winkler Pictures through Universal Pictures. The distributor owned Oswald, so Disney only made a few hundred dollars. Disney completed 26 "Oswald" shorts before losing the contract