Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Luxury vehicle than . This bracket includes the full lineups of Rolls-Royce and Bentley, as - unlike mainstream luxury brands such as Audi, Porsche, BMW, and Mercedes-Benz - these marques do not offer lower-priced, entry-level luxury or mid-luxury cars. As of late 2011, super luxury automakers have been "pledging higher sales and offering ever sexier models" despite the economic uncertainty. In Asia, one vehicle is recognized as being ultra-luxurious and very exclusive; the Toyota Century. First introduced in 1967, it was only available with a V8 engine until 1997 when it was introduced with a V12 engine, the only Japanese built vehicle