The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Huffer (Transformers) the situation. An mirror-universe version of Huffer appeared in the "Transformers: Timelines" fiction. He is one of the evil Autobots who serves the tyrant Optimus Prime. Huffer gets along with anyone and loves to make deals. Huffer appears in the fiction "Dungeons & Dinobots", printed in the Transformers Collectors Club magazine issue #22 and in a text based story of the same name. He is among the Autobots who attacked the Arch-Ayr fuel dump. He later attempts to capture Grimlock, but fails. He then sells information on Grimlock's whereabouts to Sideswipe and Cliffjumper. On April Fools' Day 2009, Derrick J.