Melchester Rovers promotion to the top flight in the 1940s. And they finished runners-up in 1949, losing the title to North Ham just in the last game of the season. In 1954, however, the first "Roy of the Rovers" strip appeared, telling the story of the club and its star striker Roy Race (whose grandfather, Billy Race, had played for the club in the early part of the 20th century). Melchester finally became League Champions in 1958, and won the FA Cup the following season, by which time Race was captain. It was in the 1960s, however, that Rovers became a footballing
Roy of the Rovers as "a hot rocking heavy metal rap", which failed to chart in the UK Top 40. The confectionery company McCowans produced a pineapple-flavoured "Roy of the Rovers" chew bar in the 1990s. On 29 February 2008 it was announced that Titan Books had acquired worldwide book publishing rights to a range of Egmont's comic strips, including Roy of the Rovers. The first of their compilations of Roy's playing days, "The Best of Roy of the Rovers: The 1980s" was released in May 2008 and included the "Relegation" and "Who Shot Roy" story arcs. "The Bumper Book of Roy of the