Action Force vehicles included a white and grey Jeep, a white artillery piece and a white missile battery. Both the action figures and the vehicles borrowed elements from the first generation models and the new casts licensed from the "G. I. Joe" toyline from Hasbro. There was also an Action Force fan club promoted both on the figures' packaging and in the "Battle Action Force" comic book. In 1984, additional figures and vehicles were cast, borrowing heavily from the G.I. Joe and Cobra ranges. During this time, the Action Force toyline branched out into video games, audio stories on cassette tapes, stationery,
Action Force dropped in 1991. In 1995, Panini Comics obtained the Marvel UK licence and began publishing an "Action Man" comic the following year without reference to Action Force or G.I. Joe. The characters created by "Battle Action Force" were altered in the European market to have mixed nationalities in contrast to the US-centric "G.I. Joe" characters. In late 1989, the toyline and accompanying merchandise were renamed "G.I. Joe the Action Force". In a mini-comic distributed free in stores and in issue #245 of the UK "Transformers" comic, it was explained that the European Action Force had merged with its US counterpart