Melchester Rovers promotion to the top flight in the 1940s. And they finished runners-up in 1949, losing the title to North Ham just in the last game of the season. In 1954, however, the first "Roy of the Rovers" strip appeared, telling the story of the club and its star striker Roy Race (whose grandfather, Billy Race, had played for the club in the early part of the 20th century). Melchester finally became League Champions in 1958, and won the FA Cup the following season, by which time Race was captain. It was in the 1960s, however, that Rovers became a footballing
Tranmere Rovers F.C. a kit of blue shirts, white shorts and blue socks since 1904 – the same colours as local rivals, Division One club Everton. Russell introduced an all-white strip to set the teams apart; these have been Tranmere's usual colours since. Russell also developed a successful youth policy which included England international Roy McFarland among its graduates. Russell guided Rovers back to Division Three in 1967, a year before a new 4,000-seater main stand was opened, and Rovers reached the fifth round of the FA Cup for the first time. Three years later the club's record attendance at Prenton Park was