Emirates Spinnaker Tower five years, repainting and rebranding the tower in the sponsor's choice of colours and logos and new signage to be installed "no later than July 17" ahead of the 2015 America's Cup World Series. Dubai-based airline Emirates was reported to be the favoured sponsor, with the tower to be renamed as the Emirates Spinnaker Tower. On 5 June 2015, the city council confirmed that Emirates had been secured as the sponsor. Councillor Luke Stubbs said: "It's clearly a very good deal for the city and shows the benefit that Portsmouth is deriving from the America’s Cup... This also associates Portsmouth
Emirates Spinnaker Tower a single internal lift and stairs available as emergency escape routes, disabled people were not allowed to access the tower if they would be unable to use the stairs because a minimum of two escape routes are required by law. This problem was rectified by investing in an evacuation chair, and training staff to use it. In the event of evacuation, should the internal lift be inoperable, those unable to navigate the 570 steps can use the evacuation chair. The Spinnaker Tower, being a landmark of southern England, features in the title sequence of the BBC South Today news programme.