Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
The Age of Adaline 5. On March 11, 2014 filming at the Hotel Vancouver commenced. Anamorphic lenses and minimal use of steadicams were employed to provide greater authenticity for scenes set in the 1930s, 1940s, and 1950s. The films "Gentlemen Prefer Blondes" and "How to Marry a Millionaire" served as inspiration for the period color tone and saturation. While Rob Simonsen scored the film, Lana Del Rey contributed a song titled "Life Is Beautiful". The song is featured in the film's trailer but is not included in the soundtrack. On August 15, 2014, Lionsgate set the film for a January 23, 2015 worldwide release.