The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Tekno the Robotic Puppy Tekno the Robotic Puppy Tekno the Robotic Puppy (also known as Teksta the Robotic Puppy) was a popular electronic robotic toy which originally launched in late 2000. Tekno sold over 7 million units in its first season and went on to sell over 40 million units in its original 4 years of production. The worldwide popularity for Tekno led to prominent awards and widespread media coverage which included newspaper articles, television and film appearances, and a stand-alone feature on the cover of Time magazine. With over 160 emotions and functions, Tekno the Robotic Puppy captured the imagination of parents and