Melchester Rovers promotion to the top flight in the 1940s. And they finished runners-up in 1949, losing the title to North Ham just in the last game of the season. In 1954, however, the first "Roy of the Rovers" strip appeared, telling the story of the club and its star striker Roy Race (whose grandfather, Billy Race, had played for the club in the early part of the 20th century). Melchester finally became League Champions in 1958, and won the FA Cup the following season, by which time Race was captain. It was in the 1960s, however, that Rovers became a footballing
Roy of the Rovers debuting on the front page of the first issue. After 22 years of continued popularity, the strip was judged successful enough to sustain its own weekly comic, the eponymous "Roy of the Rovers", launched on 25 September 1976. The comic ran for 851 issues, until 20 March 1993, and included other football strips and features. At the peak of the comic's success about 450,000 copies were sold each week. There were also hardback annuals and holiday specials featuring a mix of reprinted and original content, and for a brief period, starting in 1986, Roy of the Rovers was serialised in