Peru was heavily indebted, and political in-fighting was again on the rise. Peru embarked on a railroad-building program that helped but also bankrupted the country. In 1879, Peru entered the War of the Pacific which lasted until 1884. Bolivia invoked its alliance with Peru against Chile. The Peruvian Government tried to mediate the dispute by sending a diplomatic team to negotiate with the Chilean government, but the committee concluded that war was inevitable. Chile declared war on 5 April 1879. Almost five years of war ended with the loss of the department of Tarapacá and the provinces of Tacna and Arica,
Peru Brand Peru Brand Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru. It also seeks to boost tourism, exports and attract investment using branding and neuromarketing. Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. According to the tourism edition of