Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
The Play What I Wrote Squeeze for the Scarlet Pimple", the "play within a play" (with a cameo by a mystery guest star) which formed the play's second half. It is named after the "play wot I wrote", the inept play supposedly written by Wise and featuring a celebrity guest which formed the finale to each Morecambe and Wise show. In "The Play What I Wrote", "Sean" writes a similarly inept play and is humoured by "Hamish" in the first half by having it performed. As in the Morecambe and Wise antecedent, the celebrity would play him or herself set up to appear, rather foolishly,