Marilyn Monroe dress, which prompted veteran star Joan Crawford to describe her behavior as "unbecoming an actress and a lady" to the press. While "Niagara" made Monroe a sex symbol and established her "look", her second film of the year, the satirical musical comedy "Gentlemen Prefer Blondes", established her screen persona as a "dumb blonde". Based on Anita Loos' bestselling novel and its Broadway version, the film focuses on two "gold-digging" showgirls, Lorelei Lee and Dorothy Shaw, played by Monroe and Jane Russell. The role of Lorelei was originally intended for Betty Grable, who had been 20th Century-Fox's most popular "blonde bombshell"
Gentlemen Prefer Blondes (musical) was produced by Herman Levin and Oliver Smith, directed by John C. Wilson, and choreographed by Agnes de Mille, with vocal direction by Hugh Martin. Financial backers included Harold M. Esty, Jr. The original cast featured: Several well-known blonde actresses, including Betty Hutton, Jayne Mansfield (Carousel Theater, 1964), Mamie Van Doren, Barbara Eden (Florida, January 1999) and Morgan Fairchild, have starred in regional and summer stock productions of "Gentlemen Prefer Blondes" over the years. The musical ran in the West End at the Princes Theatre, opening on August 20, 1962 for 223 performances, and featured Dora Bryan as Lorelei Lee,