He-Man – to which Skeletor retorts, "my throne-room now") and (supposed) release. Skeletor was accompanied by a group of henchmen who aided his evil schemes. In 1987, Cannon Films produced a live-action film directed by Gary Goddard, "Masters of the Universe", which featured Dolph Lundgren in the role of He-Man; it was a commercial failure. In this film, Prince Adam was not seen at all; only He-Man was shown. This He-Man was much more aggressive than his 1980s TV-series counterpart, attacking with lasers, his sword and bare fists several times throughout the film. The film ended with a spectacular and violent
Greyskull video contest. Greyskull was on all of the advertising (print, TV and online) in eight Asia-Pacific countries (Singapore, Malaysia, Indonesia, Australia, India, Philippines, Vietnam and Thailand). Greyskull was flown to Singapore to perform at the N93i launch event in early January 2007 and went back to Singapore to play the campaign finale concert in April 2007. Footage of Greyskull from that concert was then edited and placed on music television stations in the eight participating markets as a Nokia N93i commercial/Greyskull music video (for the song “Pretty in Ink”). Once back in the States, Greyskull spent the rest of 2007