Marabou (chocolate) the stork in the logo. However, the actual production didn't start until 1919 due to shortages in cocoa supply caused by World War I. Throne Holst's second son, Henning, took over Sweden's first chocolate factory in Sundbyberg, just north of Stockholm in 1918. He was in charge of creating the brands which are still present today; Japp, Daim, Twist, Fortuna and Non Stop. The first Marabou chocolate to be established was milk chocolate ("Mjölkchoklad"), which was produced using the same recipe as Freia. From the mid-1950s on, Marabou chocolate was caramelized, which significantly changed its taste. Over time the Sundbyberg
Marabou (fashion) very popular trimming from the late eighteenth century onwards. It was used for trimming hats and making up muffs and feather boas. The Great Exhibition of 1851 prominently featured marabout alongside other feathers as second only in popularity to ostrich feathers, and it was noted that white marabout was sometimes very scarce, and also that some manufacturers were making highly commended items from turkey and goose-down. Since the 20th century, marabou (spelt without a T) has become associated with lingerie and sex appeal. The Metropolitan Museum states that 'no object better epitomizes the sex kitten glamour of the 1950s than