Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (novel) prompting Judge Hibbard to buy her a ticket to Hollywood so that she could use her talent to become a professional actress. He also names her ‘Lorelei’ because he believed it expressed her personality. Major Falcon informs Lorelei that Bartlett is now a senator travelling to Vienna for a secret conference. Major Falcon reveals that his mission is to find out what Bartlett is up to in Vienna. He encourages Lorelei to become friends with Bartlett, discover official secrets, and pass them on to him. Meanwhile, Lorelei deplores Dorothy's wasting time with a man who is a mere tennis champion.