The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers technology natural energon on the planet. Similarly, in "", The Dinobots assumed dinosaur forms with organic shells to protect themselves from energon radiation. Techno-Organic Hybrids are transformers who possess or have obtained organic halves (having been infused with an organic being's DNA) and can be considered a fusion of both technological & organic lifeforms at cellular level. Transformers of this type are featured prominently in the "Beast Wars" era and even more so in "Beast Machines" (with their existence and techno-organic nature being an important plot element). Their outward appearance often varies from slightly robotic, completely organic, or a combination of