Roy of the Rovers fish with a human head who plays in goal for Fulchester United. In the interests of keeping the strip exciting, it seemed that no season for Melchester Rovers could ever consist of mid-table obscurity. Almost every year, the club was either competing for the major honours at the top of the domestic and European game, or struggling against relegation to lower divisions. Often, such spells of good and bad fortune and form would directly succeed one another—a Rovers team that won the European Cup one year could find itself struggling to stay in Division One the next. Storylines often centred
Tranmere Rovers F.C. a kit of blue shirts, white shorts and blue socks since 1904 – the same colours as local rivals, Division One club Everton. Russell introduced an all-white strip to set the teams apart; these have been Tranmere's usual colours since. Russell also developed a successful youth policy which included England international Roy McFarland among its graduates. Russell guided Rovers back to Division Three in 1967, a year before a new 4,000-seater main stand was opened, and Rovers reached the fifth round of the FA Cup for the first time. Three years later the club's record attendance at Prenton Park was