Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
But Gentlemen Marry Brunettes Blondes". Both books began as sketch series originally published in "Harper's Bazaar" magazine. Loos had planned on retiring after writing "Gentlemen Prefer Blondes" in order to care for her partner, John Emerson. However, she had promised "Harper's Bazaar" a sequel, so Loos and Emerson did not leave for Europe until shortly after the sequel had been published. The sequel to "Gentlemen Prefer Blondes" is also narrated by Lorelei, the bubbly blonde; however, she tells the tale of her friend, Dorothy, a bright talented young woman who grew up in a carnival company; she is discovered by Charlie, who helps her