The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Hearts of Steel ship with which they fled from Cybertron and crash-landed on Earth in G1 continuity, is entirely absent from the comic and does not appear to exist. The Transformers: Hearts of Steel The Transformers: Hearts of Steel is a comic book miniseries published by IDW Publishing. It was intended to be part of a comic book line titled "The Transformers: Evolutions", following the same idea of DC Comics' "Elseworlds" series. Each series was to create an alternative reality: a continuity in a different time era during which the Transformers would exist. In other words, the Transformers can exist at places and