Toyota models under its Lexus division, ranging from the LS sedan to RX crossover and LX SUV. Luxury-type sedans produced under the Toyota brand included the Century, Crown, and Crown Majesta. A limited-edition model produced for the Emperor of Japan was the Century Royal. Toyota-branded luxury vehicles tend to be Japan-only. In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine", building private ownership motorboats, currently sold only in Japan. A small network in Japan sells the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled under the Lexus
Personal luxury car . This marketing approach was also used in Japan, where the early 1970s saw the introduction of the Toyota Crown coupe, followed by the coupe versions of the Nissan Cedric and Nissan Gloria, and the Mazda Luce. In the 1980s the Toyota Soarer, Nissan Leopard, Mazda Cosmo, and the Honda Legend were popular with Japanese buyers. Throughout the 1970s American "personal luxury" cars grew ever larger, heavier, and more luxurious. By the early 1980s, however, they were typically equipped with either a V6 or a dramatically detuned V8 engine in order to comply with increasingly strict vehicle emissions standards. In