Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Toyota Mark II the Toyota Mark X which is still very popular in Japan and select international markets. The Corona Mark II, first offered for sale in Japan, September 1968, at "Toyopet Store" dealerships, was intended as an largest alternative model to the more established luxury sedan, the Crown, sold at "Toyota Store" dealerships, and the smaller Corona, also available at "Toyopet Stores". It was a slightly larger vehicle than the Corona with a higher level of equipment offered at the time, sharing some of the features of the larger Crown, but taking the top position at "Toyopet Store" locations. At its introduction,