Edsel Ford Edsel Ford Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was the son of Clara Jane Bryant Ford and the only child of Henry Ford. He was the president of Ford Motor Company from 1919 to his death in 1943. His eldest son was Henry Ford II. He worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Model T ("Tin Lizzie"), in line with his personal tastes. Even as president, he had trouble persuading his father to allow any departure from this formula. Only a change
Economy car stripped down version of the Series-H, to compete with Henry Ford's Model T, and went into production in June. To aim directly at Ford, Durant said the new car would be priced at (the source of its name), the same as the Model T touring. Its introductory price was , however, although it was reduced to later when the electric starter and lights were made a option. Henry Ford responded by reducing the Model T to . In 1916 Edward G. Budd's first big order for the Budd Company was from the Dodge brothers, who purchased 70,000 bodies, mounting the