The Big Breakfast to change direction and work towards a lighter style concentrating mainly on entertainment and humour. The first two presenters were Chris Evans (from 1992 to 1994) and Gaby Roslin (1992 to 1996). At its height in 1993, viewing figures reached around two million per edition, and it was the highest rated UK breakfast television programme. Along with Evans and Roslin, Bob Geldof presented a short-lived political interview slot. His wife Paula Yates interviewed people whilst lying on a bed, and the puppet characters Zig and Zag created morning mayhem in the bathroom with Evans in a slot called 'The Crunch'.
The Big Breakfast a mix of news, weather, interviews, audience phone-ins and general features, with a light tone which was in competition with the more serious GMTV and even more serious BBC Breakfast programmes. "The Big Breakfast" was launched at the end of September 1992 to replace "The Channel Four Daily", which was Channel 4's unsuccessful first dip into the breakfast television market between 1989 and 1992. The "Daily", launched at huge expense, had possessed an analytical style, focusing largely on current affairs, news bulletins and cerebral quiz shows; however, this format had failed to attract enough viewers, and consequently Channel 4 opted