The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Last Knight as Robert Epps, but was unable to appear in the film due to scheduling conflicts with "The Fate of the Furious". In March 2015, Deadline Hollywood reported that Paramount Pictures was in talks with Oscar winner Akiva Goldsman ("A Beautiful Mind") to pitch new ideas for the "Transformers" franchise's future installments. The studio intends to do what James Cameron and 20th Century Fox have been doing in planning three "Avatar" sequels, and what Disney has done to revive "Star Wars", with sequels and spin-offs. Paramount wants to have their own cinematic universe for "Transformers", similar to Marvel's/Disney's Marvel Cinematic Universe