Edsel Ford 1926. Byrd, in his Antarctic expeditions, also financed by Edsel, named the Edsel Ford Range of mountains after him. Other Antarctic homages include Ford Massif, Ford Nunataks, and Ford Peak. Two of the three high schools in Dearborn are named after Edsel Ford: Edsel Ford High School and Fordson High School; Fordson was the brand name of a line of tractors and was originally started as a separate company, Henry Ford & Son, later absorbed into the Ford Motor Company. Interstate 94 in the Detroit Metropolitan Area is named the Edsel Ford Freeway. In September 1957, Ford Motor Company unveiled
Ford Model T publicity machine in Detroit to ensure every newspaper carried stories and advertisements about the new product. Ford's network of local dealers made the car ubiquitous in virtually every city in North America. A large part of the success of Ford's Model T stems from the innovative strategy which introduced a large network of sales hubs making it easy to purchase the car. As independent dealers, the franchises grew rich and publicized not just the Ford but the very concept of automobiling; local motor clubs sprang up to help new drivers and to explore the countryside. Ford was always eager to