Toyota Soarer 400 (Celsior) sedan, due in 1989, Toyota commissioned its California design studio Calty to develop a new luxury coupe. In mid 1991, this vehicle debuted in the U.S. as the Lexus SC 300/400. That same year, Toyota debuted the third-generation Z30 series Soarer in Japan, replacing the Z20 series. The Z30 series Soarer shared the body and key components with the Lexus SC, with different interior features, powertrain configurations, and enhanced performance. The new Soarer continued some of the features of earlier models, such as digital dashboard instrumentation and integrated car systems control via the in-dash "EMV" touchscreen. It was
Luxury vehicle vehicles and also taking advantage of moving production to emerging countries of their low-end cars while manufacturing mid-range and high-end models domestically. Attempts are being made to develop luxury cars, but the manufacturers lack a legacy. In 2014, Citroën introduced DS Automobiles, a separate brand to embody "French luxury" in cars. Italy focused on high end sports cars in the luxury market, such as the Ferrari and Maserati. Since the 1980s, a host of new manufacturers have entered the luxury market to challenge the traditional players. The three major Japanese auto manufacturers, Honda, Toyota, and Nissan, created their respective luxury