Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos her work; he was, in the words of his wife, "a man who enjoyed ill health." It was the opinion of New York's leading psychiatrist, Smith Ely Jelliffe, that she was to blame and that in order for Emerson to "get better" she would have to give up her career. She resolved to retire after her next book, "But Gentlemen Marry Brunettes", a sequel to "Blondes" she had promised "Harper's Bazaar". On the further advice of the psychiatrist, the couple had planned another European vacation. At the last minute, Emerson feigned being unwell and insisted Loos continue alone. Arriving in