The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Covenant of Primus on Earth during the time of the Beast Wars, where Unicron's displaced life force had landed after the destruction of his body. After losing several of their number, they realized that the key to defeating Unicron was to utilize their lifeforce, which was produced by Primus himself. Together with an army of Transformers of all factions from across time and space, they succeeded in defeating Shokaract, allowing Unicron's lifeforce to be drawn back into the time vortex from which it had emerged. Transformers: The Covenant of Primus Transformers: The Covenant of Primus is a companion novel to the so-called Aligned