Roy of the Rovers on new signings who were unable to settle easily in the Melchester team, either because they refused to change their style of play and expected the Rovers to play around them, such as the uncomprisingly tough defender Duncan McKay, or had personal characteristics that made it difficult for the other players to accept them, such as ex-circus ball juggler Sammy Spangler. As the average reader probably stayed with the comic for only three or four years, many storylines were recycled. For instance, during the first ten years of his playing career Roy was kidnapped at least five times. When playing
Roy of the Rovers (comic) 88 per cent were male. Of the overall readership, the majority (57 per cent) were aged 11–14. Readers dropped out as they got older; only 10 per cent were aged 17–19, and none were older than 19. The weekly comic generally featured a handful of different strips, of between one and four pages in length, in addition to a letters page, hints and tips about playing football, and features on real-life players, teams and events. "Roy of the Rovers" was usually the lead feature, although once the cover of the magazine stopped featuring actual strips (instead using photographs of footballers,