Toyota Soarer 400 (Celsior) sedan, due in 1989, Toyota commissioned its California design studio Calty to develop a new luxury coupe. In mid 1991, this vehicle debuted in the U.S. as the Lexus SC 300/400. That same year, Toyota debuted the third-generation Z30 series Soarer in Japan, replacing the Z20 series. The Z30 series Soarer shared the body and key components with the Lexus SC, with different interior features, powertrain configurations, and enhanced performance. The new Soarer continued some of the features of earlier models, such as digital dashboard instrumentation and integrated car systems control via the in-dash "EMV" touchscreen. It was
Luxury vehicle luxury car sales have led observers to believe that there is a fundamental shift and reshaping of the luxury automotive market, with one industry official suggesting that the marques no longer command the premiums that they used to, and another saying that conspicuous consumption was no longer attractive in poor economic conditions. However, luxury vehicle sales have not collapsed as much as their non-luxury counterparts. Luxury vehicle marques generally benefited from financially healthier dealerships, better leasing and certified pre-owned programs and loyal customers, so sales are expected to rebound more quickly than mass market cars. Others note that there is