The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Generations The Transformers: Generations The Transformers: Generations is a comic book title, published by IDW Publishing. The series was launched in March 2006 and conceived to be a nine-issue miniseries, but has since become an ongoing title. The series consists of republished editions of the original Marvel Transformers comics, but featuring new cover art by various artists. The series finished at issue 12. However, IDW have continued to reprint older material, including Dreamwave's "" comic in their "Transformers Magazine", as well as condensed reprints of the Marvel UK tale "". IDW continues to reprint Marvel UK material, beginning with issues focusing