Gran Colombia–Peru War was the kernel of Bolívar's grander scheme to unite the former Spanish colonies in Central and South America. Prior to becoming the titular head of Gran Colombia, Bolívar had been, briefly, the president of the newly independent state of Bolivia, his namesake. Bolivia had formerly been a part of the Viceroyalty of the "Rio de La Plata", known as Upper Peru, and, once Bolívar relinquished the presidency of Bolivia to his revolutionary compatriot, Antonio José de Sucre Alcalá, in 1826, the Peruvians saw an opportunity. Early in 1828, Peru launched a campaign against Bolivia to reclaim its former territory and
Peru Brand Peru Brand Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru. It also seeks to boost tourism, exports and attract investment using branding and neuromarketing. Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. According to the tourism edition of