The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Game two DS games, and Savage Entertainment again developed the PSP version. Luxoflux developed the PlayStation 3 and Xbox 360 version, which was ported to PC by Beenox. The PlayStation 2 and Wii versions were developed by Krome Studios. A second sequel, "" was released in June 2011. Transformers: The Game Transformers: The Game is the name of multiple versions of a video game based on the 2007 live action film "Transformers", all of which were released in North America in June 2007. Home console and PC versions were developed by Traveller's Tales for the PlayStation 2, Xbox 360, Wii, PlayStation