Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota Aurion (XV40) car. On 9 February 2006, Toyota Australia unveiled the Aurion alongside the Aurion Sportivo concept at the Melbourne International Motor Show at an official press conference. Toyota dropped the Avalon tag for their new large car, as it had gained a reputation to be an uninspiring car, both in the flesh and to drive. Toyota made use of the "Aurion" name to give the car a fresh start. Aurion means "tomorrow" in Ancient Greek, and Aurora translates to "the dawn" in Latin. The name was chosen after consumer research on more than 30 potential names. This gives implications of a