Harry Potter and the Order of the Phoenix 24 hours of publication. It is the longest book of the series. "Harry Potter and the Order of the Phoenix" has won several awards, including being named an American Library Association Best Book for Young Adults in 2003. The book has also been made into a film, which was released in 2007, and into a video game by Electronic Arts. During summer vacation with his aunt Petunia and uncle Vernon, 15-year-old Harry Potter and his cousin Dudley are attacked by Dementors. After using magic to save Dudley and himself, Harry is almost expelled from Hogwarts, but the decision is later
Harry Potter and the Philosopher's Stone social theory". Stephen Brown noted that the early "Harry Potter" books, especially "Harry Potter and the Philosopher's Stone", were a runaway success despite inadequate and poorly organised marketing. Brown advised marketing executives to be less preoccupied with rigorous statistical analyses and the "analysis, planning, implementation, and control" model of management. Instead he recommended that they should treat the stories as "a marketing masterclass", full of enticing products and brand names. For example, a real-world analogue of Bertie Bott's Every Flavour Beans was introduced under licence in 2000 by toymaker Hasbro. Harry Potter and the Philosopher's Stone Harry Potter and the