Lever fulcrum to where the output force is applied (point "B"), then the lever amplifies the input force. On the other hand, if the distance "a" from the fulcrum to the input force is less than the distance "b" from the fulcrum to the output force, then the lever reduces the input force. The use of velocity in the static analysis of a lever is an application of the principle of virtual work. A lever is modeled as a rigid bar connected to a ground frame by a hinged joint called a fulcrum. The lever is operated by applying an input
Lever Brothers Margarine Unie, to form Unilever, the first modern multinational company. As part of the agreement, Lever Brothers changed its name to Unilever plc, and forms the British half of the dual-listed company. Although the two companies have separate shareholders and stock exchange listings, they have a common board of directors and essentially operate as one company. The Lever Brothers name was kept for a time as an imprint, as well as the name of the US subsidiary, Lever Brothers Company, and a Canadian subsidiary, Lever Brothers Limited. Lever Brothers was sold to a US capital firm Pensler Capital Corporation and