Toyota Mark II most of all, its reliability; the Cressida was quickly gaining a reputation for outstanding ownership. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full size luxury sedan designed for export markets and was called the Lexus LS. The US-market 1981 Cressida was the first car to come with motorized automatic shoulder harnesses which wrapped around front seat occupants when the door was closed and the
Toyota Crown Toyota Crown The is an automobile which has been produced by Toyota in Japan since 1955. It is currently a line of mid/full-size luxury sedans primarily aimed at the Japanese market and sold in other select Asian markets. Introduced in 1955, it has served as the mainstream sedan from Toyota in the Japanese market throughout its existence and holds the distinction of being the longest-running passenger-car nameplate affixed to any Toyota model, along with being the first Toyota vehicle to be exported to the United States in 1958. Its traditional competitors in Japan and Asia have been the Nissan Cedric/Gloria/Fuga