The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: Dark of the Moon on July 1, 2011, the release was brought forward to June 29, 2011. It was announced in November 2010 that unlike "Transformers: Revenge of the Fallen", no scenes in the film were shot with IMAX cameras. "Transformers: Dark of the Moon" had grossed $352.3 million in North America, and $771.4 million in other territories, for a worldwide total of $1.123 billion. It is the 20th-highest-grossing film of all time, as well as the second-highest-grossing 2011 film, the highest-grossing film of the "Transformers" series, the second-highest-grossing film by Paramount (behind "Titanic"), the fourth highest-grossing third instalment of a series (behind "",