Lever a fixed point. The lever operates by applying forces at different distances from the fulcrum, or a pivot. Assuming the lever does not dissipate or store energy, the power into the lever must equal the power out of the lever. As the lever rotates around the fulcrum, points farther from this pivot move faster than points closer to the pivot. Therefore, a force applied to a point farther from the pivot must be less than the force located at a point closer in, because power is the product of force and velocity. If "a" and "b" are distances from the
Lever Brothers Factory was founded in 1885 by William Hesketh Lever. Lever Brothers Ltd was incorporated in Australia on 21 June 1894. Soon after this, in 1897, Lever Brothers established a plant at Balmain to extract oil from copra which was shipped back to Liverpool, England. In 1900, the Balmain plant began to manufacture Sunlight soap and glycerine, and other products followed. Early in 1914, William Lever visited Melbourne as part of a worldwide tour of Lever interests. During the visit he met with J.Kitchen & Sons, who were established soap manufacturers, and offered to amalgamate the two firms. After consideration, it was