1928 Summer Olympics In preparation for the 1932 Summer Olympics, the United States Olympic Committee reviewed the costs and revenue of the 1928 Games. The committee reported a total cost of US$1.183 million with receipts of US$1.165 million, giving a negligible loss of US$18,000, which was a considerable improvement over the 1924 Games. Dutch nobleman, Frederik van Tuyll van Serooskerken, first proposed Amsterdam as host city for the Summer Olympic Games in 1912, even before the Netherlands Olympic Committee was established. The Olympic Games were cancelled in 1916 due to World War I. In 1919, the Netherlands Olympic Committee abandoned the proposal of
Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock