Viceroyalty of Peru on July 21, 1821. The independence of Peru was proclaimed on July 28, 1821. Viceroy José de la Serna e Hinojosa, still in command of a sizable military force, retired to Jauja, and later to Cusco. On July 26, 1822, San Martín and Simón Bolívar met in Guayaquil to define a strategy for the liberation of the rest of Peru. The meeting was secret, and exactly what occurred is not known. However, afterwards San Martín returned to Argentina while Bolívar prepared to launch an offensive against the remaining royalist forces in Peru and Upper Peru (Bolivia). In September 1823 Bolívar
Peru Brand Peru Brand Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru. It also seeks to boost tourism, exports and attract investment using branding and neuromarketing. Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. According to the tourism edition of