The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: Power of the Primes Transformers: Power of the Primes Transformers: Power of the Primes is an Internet-based animated series created by Eric S. Calderon, Adam Beechen and F.J. DeSanto, and produced by Machinima, Inc. and Tatsunoko Production, in partnership with Hasbro Studios. Based on the Power of the Primes brand of the Transformers franchise by Hasbro, it is the third and final installment of the , being the direct sequel to "" and "". It premiered on May 1, 2018 on go90 for the U.S. audience, and on Tumblr for the international audience. It was also made available on YouTube around July 10th in