The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Evil Warriors (Masters of The Universe) Skeletor. In the 1983 cartoon, Screeech is robotic. It is replaced by a bird-like levitating device called a Doomseeker in the 2002 series, which is used by Tri-Klops to increase the range of his vision-powers and spy on the Heroic Warriors. Two Bad is an Evil Warrior strategist with two heads that constantly argue among themselves. The UK comics name the two heads "Blue Face" and "Yellow Band". The early figures had a more fully rounded back on the torso, but then the figures were released with more of a flattened back. He was never featured prominently in the 1980s