He-Man art and mini-comics for distribution with the action figures. According to Roger Sweet: In the illustrated books released with the first series of toys, He-Man was a barbarian from an Eternian tribe. The planet's inhabitants were dealing with the aftermath of the Great Wars, which devastated the civilizations which once ruled supreme. The wars left behind advanced machinery and weaponry, known only to select people. An early incarnation of the Sorceress of Castle Grayskull gave He-Man some of these weapons, and he set out to defend the secrets of Castle Grayskull from the evil Skeletor. He-Man possessed one-half of the
Greyskull video contest. Greyskull was on all of the advertising (print, TV and online) in eight Asia-Pacific countries (Singapore, Malaysia, Indonesia, Australia, India, Philippines, Vietnam and Thailand). Greyskull was flown to Singapore to perform at the N93i launch event in early January 2007 and went back to Singapore to play the campaign finale concert in April 2007. Footage of Greyskull from that concert was then edited and placed on music television stations in the eight participating markets as a Nokia N93i commercial/Greyskull music video (for the song “Pretty in Ink”). Once back in the States, Greyskull spent the rest of 2007