Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos a devoted admirer of H. L. Mencken and when he was in New York, she would take a break from her "Tuesday Widows" and join his circle, which included Theodore Dreiser, Sherwood Anderson, Sinclair Lewis, Joseph Hergesheimer, essayist Ernest Boyd and theater critic George Jean Nathan. Loos adored Mencken with what may have been love and preferred this group over the Round Table. She gradually realized Emerson paled in comparison to someone like Mencken, and disappointingly, high-IQ gentlemen didn't fall for women with brains, but those with more "downstairs". In 1925, on the train to Hollywood for another Talmadge picture,