Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Loos-en-Gohelle not until 1791 that the name of "Loos" was officially sanctioned. According to some, the name comes from the Germanic "Lôh" and Dutch "Loo" which mean "wood", but there is no archaeological evidence of what could have been a forest. According to others, the name derives from the Germanic "Laupo" which means marshy meadows, which, given the topography of the town, tends to support this theory. In 1937, after much confusion with Loos-lez-Lille (today Loos), it was decided to add the region’s name (Gohelle) to that of the commune. The oldest documents that specify the existence of Loos date from