Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (musical) and offer to take them out. Josephus Gage arrives with Lorelei, wearing the first French dress to use a zipper. It is suggested that everyone have cocktails, to Mrs Spofford’s delight, but Josephus does not drink, instead eating raw carrots ("I’m a Tingle I’m Aglow"). Henry, left alone with Dorothy, proposes marriage ("You Say You Care"), but she says that she is not good enough for him. Gus arrives suddenly and discovers that Lorelei is dating Josephus. His father has always disapproved of Lorelei. Gus retaliates by dating Gloria Stark, a dancer, promising to make her a star. Everyone is