The Big Breakfast to change direction and work towards a lighter style concentrating mainly on entertainment and humour. The first two presenters were Chris Evans (from 1992 to 1994) and Gaby Roslin (1992 to 1996). At its height in 1993, viewing figures reached around two million per edition, and it was the highest rated UK breakfast television programme. Along with Evans and Roslin, Bob Geldof presented a short-lived political interview slot. His wife Paula Yates interviewed people whilst lying on a bed, and the puppet characters Zig and Zag created morning mayhem in the bathroom with Evans in a slot called 'The Crunch'.
Cowboy Who? technical production values despite its obviously low budget, its humorous social commentary, a deliberate post-modernist structure (it is a television show about a television show that features numerous other television shows), and the cult following it developed during its run. It was further distinguished in that it was suitable for all ages (from infants to adults), and had a broad demographic appeal: providing puppets, cartoons, and on-screen behaviour appropriate to a pre-teen children's program (its ostensible target market); an overt anti-authoritarian angle for older children; and subtle adult humor designed to appeal to parents who were watching with their children.