Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos his time-worn histrionics, she made certain Emerson understood he would not be joining her in New York under any circumstances. Once again at home in New York, she and her old friend screenwriter Frances Marion, worked on an unproduced play for Zasu Pitts. A few romances came her way, including Maurice Chevalier. Two Broadway producers had their eye on a musical version of "Gentlemen Prefer Blondes" and brought in Joseph Fields as co-author. After initial stops and starts, Loos threatened to quit the production unless they assured her she would never have to speak to Fields again. The show opened