Lever a place to stand, and I shall move the Earth with it' is a remark of Archimedes who formally stated the correct mathematical principle of levers (quoted by Pappus of Alexandria). It is assumed that in ancient Egypt, constructors used the lever to move and uplift obelisks weighing more than 100 tons. A lever is a beam connected to ground by a hinge, or pivot, called a fulcrum. The ideal lever does not dissipate or store energy, which means there is no friction in the hinge or bending in the beam. In this case, the power into the lever equals
William Lever, 1st Viscount Leverhulme about advertising, "I know half my advertising isn't working, I just don't know which half." William Lever, 1st Viscount Leverhulme William Hesketh Lever, 1st Viscount Leverhulme (; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools until he was fifteen; a somewhat privileged education for that time, he started work at his father's wholesale grocery business in Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight