The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: Dark of the Moon blow your mind." Unlike the two previous "Transformers" installments, which were based solely on the script writers' endemic story, "Transformers: Dark of the Moon" was based on a novel called "", written by Alan Dean Foster. The novel is a prequel to the 2007 film "Transformers". It follows the same story structure as "Dark of the Moon", being set in 1969, the year of Apollo 11. The story structure differs slightly, though, because the novel was written merely as prequel to the first film. Due to the critically panned "Transformers: Revenge of the Fallen", Bay decided to remove the characters