Luxury vehicle and Mercedes-Benz C-Class which particularly emphasize sporty handling. In the United States and Canada these vehicles, and larger premium offerings at the same market position, are known as entry-level luxury cars. The American and Canadian classification of entry-level luxury (formerly dominated by premium marques e.g. Buick, Oldsmobile, Mercury, Chrysler) is a broad category which includes not only compact executive cars, but also midsize to large cars and SUVs such as the Lexus ES, Acura TL, and Buick LaCrosse being similar in price to the BMW 3 Series and Mercedes-Benz C-Class. However, the ES, TL, and LaCrosse do not fall under
Luxury vehicle the Jeep Grand Cherokee ... the Grand Cherokee's allure: "This vehicle is proof you can have a true off-road vehicle without giving up luxuries and amenities" with the Jeep providing a crucial new intangible factor for buyers—image. The SUV models generated higher-profit-margins than ordinary automobiles, and automakers introduced new luxury models during the late 1990s, starting with Lincoln Navigator in 1997, besides traditional models like the Grand Cherokee. For some manufacturers such as Porsche and BMW, luxury SUVs were the first SUV models they produced. Luxury SUVs catered particularly to the U.S. market where station wagons were unpopular, often being