Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota Vitz hatchback. The high-performance variant, called "Yaris GRMN" ("Gazoo Racing, Masters of the Nurburgring") with a supercharged 1.8-liter engine that produces 209 hp will also follow later. Toyota Vitz The Toyota Vitz is a line of three- and five-door hatchback subcompact cars produced since 1999 by the Japanese automobile manufacturer Toyota. Now in its third generation, the name "Toyota Vitz" has been used consistently in Japan, with most international markets receiving the same vehicle under the Toyota Yaris name, or formerly as the Toyota Echo in some markets for the first generation. The Toyota Vitz is available in Japan from Toyota's