Richard Ashcroft and then attended Winstanley College, where he met Nick McCabe. His teachers referred to him as "the cancer of the class", though one member of staff recalled him being "incredibly intelligent". Ashcroft was an avid football player, playing junior football for Wigan Athletic. For some time Ashcroft wanted to be a professional football player, idolising George Best, but as he grew older he lost interest in this, turning to music instead. Ashcroft formed The Verve (originally just Verve) in 1990 with McCabe, Jones, and Salisbury. The band signed to Hut Records and became well known for their appetite for both
Richard Ashcroft first single from the album, "Break the Night with Colour", was released on 9 January 2006, and entered the UK Singles Chart at number 3. Following his performance at Live 8, Ashcroft was booked as a support act for Coldplay's Twisted Logic Tour throughout North America and the UK, which started on 14 March in Ottawa, Canada. Ashcroft saw the support slot as "a good chance to play to a significant amount of people and say, 'I’m back. And this is what I do'". The album's second single, "Music Is Power", charted at number 20. On 18 April 2006, he