Peru–Bolivian Confederation Felipe Salaverry, who rebelled and overthrew him in 1835. Orbegoso, however, did not lose the support of southern Peru and called in to his help the president of Bolivia. It was the opportunity that Marshal Santa Cruz, himself a former president of Peru, was waiting for. The Bolivian army promptly proceeded to invade Peru. With Bolivian help, General Orbegoso quickly regained his leadership throughout the country and had Salaverry executed. As a reward for the support he had received from Santa Cruz, he agreed to the formation of the new Peru–Bolivian Confederation. Santa Cruz assumed the "supreme protectorship" of the
Peru Brand Peru Brand Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru. It also seeks to boost tourism, exports and attract investment using branding and neuromarketing. Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. According to the tourism edition of