Action Force vehicles included a white and grey Jeep, a white artillery piece and a white missile battery. Both the action figures and the vehicles borrowed elements from the first generation models and the new casts licensed from the "G. I. Joe" toyline from Hasbro. There was also an Action Force fan club promoted both on the figures' packaging and in the "Battle Action Force" comic book. In 1984, additional figures and vehicles were cast, borrowing heavily from the G.I. Joe and Cobra ranges. During this time, the Action Force toyline branched out into video games, audio stories on cassette tapes, stationery,
Action Man mountain rescue, Arctic exploration, scuba and deep sea diving. One outfit was only available through the Action Man stars scheme; the Royal Canadian Mounted Police (and accompanying mastiff dog). In the G.I. Joe lineup, this outfit was sold with figure in a variety of configurations through Hasbro Canada. Military styled Action Man made a brief resurgence in the early 1990s but between 1996 and present Hasbro used the name without any military theme as a modern adventurer complete with arch-enemies Dr X and Professor Gangrene. Marketing changed from producing a basic figure with the option to buy several different outfits