Rose (Doctor Who episode) costume of a battered leather jacket was in Davies' original pitch, but the clothing also went with Eccleston's desire not to have clothes dominating his time on the show. The Ninth Doctor's clothes do not dominate him, but rather create a simple silhouette and an "action man" vibe. Billie Piper's casting as Rose Tyler was announced in May 2004. According to executive producer Julie Gardner, former pop star Piper "fits the bill perfectly" as a "unique, dynamic partner for Christopher Eccleston". Davies described Rose as "the ordinary person who stumbles into something extraordinary and finds herself their equal." Camille Coduri
Rose (Doctor Who episode) and Noel Clarke were also cast to play Rose's mother and boyfriend respectively; Davies wanted to include these characters to "make her real" and to "give her a life". Rose's family is also working-class, which had rarely been seen in companions on the show prior to "Rose". The episode name had gradually been shortened; in Davies's pitch it had been called "Rose meets the Doctor, and the journey begins", on his contract "Rose Meets The Doctor", and finally shortened to "Rose". Also changed from Davies's original pitch were the names of the supporting characters: Judy Tyler became Jackie Tyler, and