The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: The Movie Bay's films show the action as a junkyard orgy. The '86 offering slows down to allow for actors like Leonard Nimoy and, yes, even Orson Welles to give actual performances. Fans of Michael Bay's "Transformers" movies are free to enjoy them. But they'll never top the gravity and excitement of "The Transformers: The Movie"." "[N]ostalgia is a funny thing: for many of us in the 30-and-over "Transformers" fan club, that first movie was an integral part of our childhood. To hell with what the reviews said — the O.G. "Transformers" movie rocked our collective worlds," Kashann Kilson of "Inverse" wrote