Coronation Street Elsie and Bet. Other recurring archetypes include the war veteran such as Albert Tatlock (Jack Howarth), Percy Sugden (Bill Waddington) and Gary Windass (Mikey North), the bumbling retail manager like Leonard Swindley (Arthur Lowe), Reg Holdsworth (Ken Morley), Norris Cole (Malcolm Hebden), quick-tempered, tough tradesmen like Len Fairclough (Peter Adamson), Jim McDonald (Charles Lawson), Tommy Harris (Thomas Craig) and Owen Armstrong (Ian Puleston-Davies), and the perennial losers such as Stan and Hilda, Jack and Vera, Les Battersby (Bruce Jones), Beth Tinker (Lisa George) and Kirk Sutherland (Andrew Whyment). Villains are also common character types such as Tracy Barlow (Kate Ford),
Coronation Street on Hilda Ogden. Cadbury was the first sponsor of "Coronation Street" beginning in July 1996. The original sponsorship had a chocolate-like version of the street (which can be seen in place at the Cadbury World museum in Bournville, Birmingham) with chocolate characters resembling some of the actual "Coronation Street" characters. In the summer of 2006, Cadbury Trebor Bassetts had to recall over one million chocolate bars, due to suspected salmonella contamination, and "Coronation Street" stopped the sponsorship for several months. In late 2006, Cadbury did not renew their contract, but agreed to sponsor the show until "Coronation Street" found a