The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Covenant of Primus Transformers: The Covenant of Primus Transformers: The Covenant of Primus is a companion novel to the so-called Aligned continuity of the "Transformers" franchise, which includes the "" animated series. The term Covenant of Primus also describes an artifact featured in several continuities of the Transformers franchise, beginning with "", as well as an organization that was featured in storyline for the Botcon fan convention. The book is written from the perspective of the character Alpha Trion, and details the in-universe history of the planet Cybertron and its inhabitants, beginning with the Thirteen Primes. In several Transformers series, the Covenant of