Lever the power out, and the ratio of output to input force is given by the ratio of the distances from the fulcrum to the points of application of these forces. This is known as the "law of the lever." The mechanical advantage of a lever can be determined by considering the balance of moments or torque, "T", about the fulcrum. where F is the input force to the lever and F is the output force. The distances "a" and "b" are the perpendicular distances between the forces and the fulcrum. Since the moments of torque must be balanced, formula_3 .
William Lever, 1st Viscount Leverhulme about advertising, "I know half my advertising isn't working, I just don't know which half." William Lever, 1st Viscount Leverhulme William Hesketh Lever, 1st Viscount Leverhulme (; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools until he was fifteen; a somewhat privileged education for that time, he started work at his father's wholesale grocery business in Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight