Jimmy Nail and aired in 2002, with audience figures of over 12 million. Another series saw the brickies holed up in Cuba, and the final two-hour instalment, set in Laos, broadcast over Christmas 2004 attracting over seven million viewers. After the first two series of "Auf Wiedersehen, Pet", Nail found himself typecast before creating the detective series "Spender", which he co-wrote with Ian La Frenais. The show ran for three series from 1991 to 1993 and also produced a tele-film and a novel. This was followed in 1994 by "Crocodile Shoes", which he also created and starred as musician Jed Shepherd. In
What Kind of Man Are You? What Kind of Man Are You? What Kind of Man Are You? is a mass-media campaign in India asking men to use condoms to protect their wives from HIV/AIDS. The campaign was launched in 2005 by an organization named Breakthrough. This campaign heightened awareness for the over 2 million married women with HIV/AIDS in India who were infected by their husbands. The campaign encouraged an open, national dialogue about a woman's right to negotiate safe sex within her marriage. The campaign was featured on 160 mainstream media outlets, and was created pro bono by McCann Erickson. This campaign won multiple