The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Sparkplug (Transformers) who is at time obsessive in regards to his lawn and often enjoys playing jokes on his son. He also seems to have an irrational fear of earthquakes. Screenwriter Roberto Orci confirmed Ron knows the truth about the Transformers by the end of the first film. Unlike the first two films, in the third film, he has a beard. He and Judy leave Washington DC before the final battle. In "Transformers Animated", Sparkplug is the name of three characters. Sparkplug, also known as Sparky, is Sari's robotic pet dog who likes to chew on Sari's key. According to Professor Sumdac,