1928 Summer Olympics 1928 Summer Olympics The 1928 Summer Olympics (Dutch: "Olympische Zomerspelen 1928"), officially known as the Games of the IX Olympiad, was an international multi-sport event that was celebrated from 28 July to 12 August 1928 in Amsterdam, Netherlands. The city of Amsterdam had previously bid for the 1920 and 1924 Olympic Games, but was obliged to give way to war-torn Antwerp in Belgium for the 1920 Games and Pierre de Coubertin's Paris for the 1924 Games. The only other candidate city for the 1928 Olympics was Los Angeles, which would eventually be selected to host the Olympics four years later.
Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock