The Big Breakfast known as 'The Cottage'. After renovation following a fire, it has also been used for a number of television shows. Mark Lamarr, Keith Chegwin, Paul Ross, Richard Orford, Richard Bacon and Mike McClean were "down your doorstep" outside broadcasters, often turning up live and unannounced at an unsuspecting viewer's house, while rooms within the Lock Keeper's Cottages featured the puppets Zig and Zag and video games guru Ben the Boffin. The show's style, with hand-held cameras moving around all of the set, meant that many of the crew members could be seen on screen. This led to them getting nicknames,
Cowboy Who? technical production values despite its obviously low budget, its humorous social commentary, a deliberate post-modernist structure (it is a television show about a television show that features numerous other television shows), and the cult following it developed during its run. It was further distinguished in that it was suitable for all ages (from infants to adults), and had a broad demographic appeal: providing puppets, cartoons, and on-screen behaviour appropriate to a pre-teen children's program (its ostensible target market); an overt anti-authoritarian angle for older children; and subtle adult humor designed to appeal to parents who were watching with their children.