Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota FJ Cruiser in 1984, Toyota had shifted towards increasing the size and luxury of the Land Cruiser line. The idea of a new FJ with rugged capabilities of the FJ40 originated in the mid 1990s with Toyota's product planner Dave Danzer and vice-president of sales and operations Yoshi Inaba. Danzer worked secretly with Akio Toyoda to set up a special shop at the NUMMI plant to test the feasibility of a new FJ40 by combining Tacoma underpinnings with the bodies of Toyota Bandeirantes, an FJ40-based vehicle still in production in Brazil (as a diesel model only) at the time. Toyoda returned to