The Apprentice: You're Fired! host explains about the content of the upcoming programme, and often uses at least one humorous highlight taken from the recent episode of "The Apprentice". Initially, the format of this segment during Adrian Chiles' tenure was to conduct the introduction within the audience before making his way to his seat on the main stage, but this was later changed early into Dara O'Briain's tenure, who simply made the introduction from the main stage; only rarely did he revert to using the previous format for introducing the show. After his departure, the format was altered for Jack Dee's short tenure on
The Apprentice (UK TV series) viewers. The programme's winner, Iain Morgan, won a prize of over £200,000. In the fourth series of "Charlie Brooker's Screenwipe", Brooker parodied "The Apprentice", with Brooker taking on the role of a Sugar-like character dressed in a crown and gown, and replacing the catchphrase, "You're fired" with "You're fucked." The children's comedy sketch show "Horrible Histories" features "Historical Apprentice" as a recurring sketch. This directly references "The Apprentice" and Lord Sugar, and features two different teams from different historical periods. Lord Sugar starred in a mock clip of "The Apprentice" within the 2012 "Doctor Who" episode, "The Power of Three".