Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (novel) Bartlett, who is attempting to seduce Lorelei, agrees to tell her of his mission in Vienna if she will accompany him there. She agrees and he admits that he is negotiating a deal for military hardware. Lorelei decides that she prefers Major Falcon to Bartlett and does not go to Vienna, instead hiding out in her cabin until Bartlett debarks. They arrive in London, where it seems the aristocrats are selling off all their family jewels to wealthy Americans. Lorelei meets Mrs. Weeks, who is selling a diamond tiara for £7.5 thousand. Lorelei casts her eye around the room for