Cosmopolitan (magazine) as a "bland" and boring magazine by critics. Cosmopolitan's circulation continued to decline for another decade until Helen Gurley Brown became chief editor in 1965. Helen Gurley Brown changed the entire trajectory of the magazine during her time as editor. Brown remodeled and re-invented it as a magazine for modern single career women. Completely transforming the old bland Cosmopolitan magazine into a racy, contentious and well known, successful magazine. As the editor for 32 years, Brown spent this time using the magazine as an outlet to erase stigma around unmarried women not only having sex, but also enjoying it. Known
Helen Gurley Brown magazine played an important role in helping young women redefine their roles in society." Audie Cornish from NPR said that Helen "has been called a bad girl, a pioneer in Prada, a revolutionary in stilettos." Brown looked at herself as a feminist, but this description was contested by several others. After a brief hospitalization, Helen Gurley Brown died August 13, 2012 at the McKeen Pavilion at New York–Presbyterian Hospital/Columbia. She was 90. In a statement announcing the news of her death, Hearst Publications noted that "Helen was one of the world's most recognized magazine editors and book authors, and a