Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (novel) she met Mr. Gus Eisman, a button manufacturer from Chicago. He installs her in a New York apartment, visiting her whenever he is in town and spending a small fortune ‘educating’ her. This consists mostly of footing the bill for gowns from Madame Frances, jewelry from Cartier, dinners at the Ritz, orchids, parties, etc. She meets an English novelist named Gerry Lamson who disapproves of her relationship with Eisman. He intends to get divorced so that he can marry her to save her from such a man. Lorelei, fearing the scandal of being involved in a divorce and not wishing