Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Luxury vehicle vehicles and also taking advantage of moving production to emerging countries of their low-end cars while manufacturing mid-range and high-end models domestically. Attempts are being made to develop luxury cars, but the manufacturers lack a legacy. In 2014, Citroën introduced DS Automobiles, a separate brand to embody "French luxury" in cars. Italy focused on high end sports cars in the luxury market, such as the Ferrari and Maserati. Since the 1980s, a host of new manufacturers have entered the luxury market to challenge the traditional players. The three major Japanese auto manufacturers, Honda, Toyota, and Nissan, created their respective luxury