Lever Lever A lever ( or ) is a simple machine consisting of a beam or rigid rod pivoted at a fixed hinge, or fulcrum. A lever is a rigid body capable of rotating on a point on itself. On the basis of the location of fulcrum, load and effort, the lever is divided into three types. It is one of the six simple machines identified by Renaissance scientists. A lever amplifies an input force to provide a greater output force, which is said to provide leverage. The ratio of the output force to the input force is the mechanical advantage
Lever Brothers Lever Brothers Lever Brothers was a British manufacturing company founded in 1885 by brothers William Hesketh Lever (1851–1925) and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. In 1930, Lever Brothers merged with Margarine Unie to form Unilever. Starting with a small grocery business begun by his father, William Lever and his brother James entered the soap business in 1885 by buying a small soap works in Warrington. The brothers teamed up with a Bolton chemist, William Hough Watson, who became an early business partner. Watson invented the