Toyota Canada Inc. The Toyota Matrix built at TMMC's Cambridge plant from 2002 ceased production in June 2014 while the Toyota RAV4 EV (electric vehicle for the North American market) built at TMMC's Woodstock plant from 2012 ceased production in August 2014. Since opening in 1988, TMMC has built more than 6 million vehicles for Canadian and U.S. consumers with the vast majority (approximately 4.6 million) being exported to the United States. In September 2003, TMMC's Cambridge facility was expanded and became the first Toyota plant outside Japan to manufacture a luxury vehicle Lexus RX). Production was further expanded in 2014 to also
Luxury vehicle the Jeep Grand Cherokee ... the Grand Cherokee's allure: "This vehicle is proof you can have a true off-road vehicle without giving up luxuries and amenities" with the Jeep providing a crucial new intangible factor for buyers—image. The SUV models generated higher-profit-margins than ordinary automobiles, and automakers introduced new luxury models during the late 1990s, starting with Lincoln Navigator in 1997, besides traditional models like the Grand Cherokee. For some manufacturers such as Porsche and BMW, luxury SUVs were the first SUV models they produced. Luxury SUVs catered particularly to the U.S. market where station wagons were unpopular, often being