Flower primary purpose of a flower is reproduction. Since the flowers are the reproductive organs of plant, they mediate the joining of the sperm, contained within pollen, to the ovules — contained in the ovary. Pollination is the movement of pollen from the anthers to the stigma. The joining of the sperm to the ovules is called fertilization. Normally pollen is moved from one plant to another, but many plants are able to self pollinate. The fertilized ovules produce seeds that are the next generation. Sexual reproduction produces genetically unique offspring, allowing for adaptation. Flowers have specific designs which encourages the
Entomophily production of vast quantities of pollen because of the chancy nature of its deposition. If they are not to be reliant on the wind or water (for aquatic species), plants need pollinators to move their pollen grains from one plant to another. They particularly need pollinators to consistently choose flowers of the same species, so they have evolved different lures to encourage specific pollinators to maintain fidelity to the same species. The attractions offered are mainly nectar, pollen, fragrances and oils. The ideal pollinating insect is hairy (so that pollen adheres to it), and spends time exploring the flower so