Republic of North Peru Peru and North Peru reverted to being a unified Republic of Peru. The Peru-Bolivian Confederation was a plan that attempted to reunite the "Alto Perú" ("Upper Peru", now Bolivia) and "Bajo Perú" ("Lower Peru", now simply Peru) into a single political and economic entity. Marshal Andrés de Santa Cruz promoted an ambitious project to reunite this two territories on the basis of a confederacy. This integration was based not only on historical, cultural and ethnic reasons, but also on sound economic motives. The union was trying to restore the ancient commercial routes and promote a policy of open markets. As
Peru Brand Peru Brand Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru. It also seeks to boost tourism, exports and attract investment using branding and neuromarketing. Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. According to the tourism edition of