Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (novel) one. Mr. Eisman arrives in Paris, and after many shopping trips with Lorelei, he moves on to Vienna to look at a button factory he may want to buy. He puts Lorelei and Dorothy on the Orient Express, telling them to meet him in Vienna. Lorelei meets Henry Spoffard, who comes from one of the most famous and affluent families in Philadelphia. He is a staunch Presbyterian, prohibitionist, and moralist. He censors movies. Lorelei too is a reformist; she is trying to reform Dorothy. They arrive in Munich, but are not impressed by the art museums, theatre, or eating habits