Action Force vehicles included a white and grey Jeep, a white artillery piece and a white missile battery. Both the action figures and the vehicles borrowed elements from the first generation models and the new casts licensed from the "G. I. Joe" toyline from Hasbro. There was also an Action Force fan club promoted both on the figures' packaging and in the "Battle Action Force" comic book. In 1984, additional figures and vehicles were cast, borrowing heavily from the G.I. Joe and Cobra ranges. During this time, the Action Force toyline branched out into video games, audio stories on cassette tapes, stationery,
Action Man of stores in the United States. In March 2018, Action Man appeared in an advert for Moneysupermarket.com. In 2006 Hasbro licensed reproductions of a variety of the original boxed Action Man figures, under the 40th Anniversary "Nostalgic Collection" banner, in a packaging format similar to Hasbro's G.I. Joe collection. At the New York Comic Con 2011, Hasbro released a comic book called 'UNIT E' that featured comic strips of several toy lines that Hasbro are well known for and are bringing back. Among them, was a new iteration of Action Man. However, the comic was produced as a "brain storming"