Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota FJ Cruiser with three windshield wipers for maximum surface area coverage. The FJ Cruiser also featured the name "Toyota" spelled out across the grille instead of the corporate emblem which has been in use since 1990, another reference to the FJ40 and other older Toyota trucks. The FJ's body features rear opening access doors that give a unique look to the SUV. Special high-strength steel was used to give the vehicle side impact protection without the need for a door pillar. The interior of the FJ features many design elements focused on enhancing off-road practicality. All interior surfaces are covered with washable