Action Man (1993–2006 toyline) saw Hasbro release a comic book showing off some upcoming toy lines that Hasbro have been well known for in the past including the new "The Action Man". It is currently unknown when these toys will be released. IDW are currently set to begin publishing a new series of Action Man comic books, simply titled "Action Man", in June 2016 to commemorate the 50th anniversary of the original Palitoy action figure. As with the original Action Man releases of 1966, the first re-releases of Action Man in the 90s were simply re-packaged Joes; Duke, Cobra Commander, Stalker and Snake Eyes;
Action Man a similarly produced beard in blonde or brown only. Unlike G.I. Joe, Action Man was truly ubiquitous; he had only one face, regardless of euro-centric nationality, whereas G.I. Joe had two ethnic variants, commonly referred to as "Foreign Heads"; one European, one Japanese. Palitoy did not market the brown-skinned figure sold as African American in the pre-1970s G.I. Joe lineup. For the initial 1970–71 production run, some "soft" painted heads were treated to the flock-haired makeover by Palitoy and distributed to the public. These figures are commonly found as the blue-eyed variant, but the rare combination of flocked hair and