Emirates Spinnaker Tower five years, repainting and rebranding the tower in the sponsor's choice of colours and logos and new signage to be installed "no later than July 17" ahead of the 2015 America's Cup World Series. Dubai-based airline Emirates was reported to be the favoured sponsor, with the tower to be renamed as the Emirates Spinnaker Tower. On 5 June 2015, the city council confirmed that Emirates had been secured as the sponsor. Councillor Luke Stubbs said: "It's clearly a very good deal for the city and shows the benefit that Portsmouth is deriving from the America’s Cup... This also associates Portsmouth
Spinnaker pole of the pole, out to windward over the side of the boat. There, one of the control lines of whichever sail it is to be used with is run through a fitting on the other end of the spinnaker pole. This allows for more precise control of the corner of the sail to which the line is attached. For a spinnaker, the line attached to the pole is the guy, or brace, and the corner is the tack. For other headsails, such as a jib, the line would be the sheet, attached to the clew. A special line, the topping