The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Infiltration start of IDW's new continuity based on the Generation One characters, allowing Simon Furman to finally write his version of the Transformers without any continuity baggage whatsoever. The story overlaps with "" and continues directly with "". There are also prequel stories in "" issues on Shockwave and Soundwave. The Transformers: Infiltration The Transformers: Infiltration is a six-issue comic book mini-series, published by IDW Publishing, based on the Transformers. The series was previewed with a #0 in October, 2005, formally launched with #1 in January 2006 and ended with #6 in July. Written by long-time Transformers writer Simon Furman, it