The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers Animated: The Game game features three-dimensional characters and environments, it mostly plays on a two-dimensional plane where the characters move from left to right or up and down. Unlike other games based on the Transformers franchise, this one is mainly a puzzle game. There are 25 levels in total that can be found in the game, and it has two main modes: race mode and mission mode. In race mode, the player can use either Bumblebee, Optimus Prime or Prowl to race against the enemies or transform to robot mode in order to throw projectiles into an enemy to destroy them. There are