Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
2009–11 Toyota vehicle recalls explanations. Others have come forward with their own stories about erratic vehicle behavior while using their cruise control. In March 2010, "Ward's Auto" reported that user unfamiliarity with the faster response of laser- and radar-based cruise control systems was a likely factor according to AAA, NHTSA, and manufacturer findings. The "Wall Street Journal" reported on February 25, 2010 that "safety regulators, human-error experts and auto makers say driver error is the primary cause of sudden acceleration." Regarding the 2009-10 Toyota recalls, "Ward's Auto" noted that NHTSA investigations over past years have found that the majority of sudden unintended acceleration cases