Toyota models under its Lexus division, ranging from the LS sedan to RX crossover and LX SUV. Luxury-type sedans produced under the Toyota brand included the Century, Crown, and Crown Majesta. A limited-edition model produced for the Emperor of Japan was the Century Royal. Toyota-branded luxury vehicles tend to be Japan-only. In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine", building private ownership motorboats, currently sold only in Japan. A small network in Japan sells the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled under the Lexus
Toyota concept vehicles (2000–2009) was first shown at the February 2001 Chicago Auto Show. The RSC was designed by Calty as a 'pure concept vehicle', with no intention to go into production but to 'connect emotionally with young buyers'. Design cues came from rally cars used in the World Rally Championships, with functional lines, a lack of luxury features and 'designed to convey the sparse, functional simplicity of a race car'. The RSC was based on the RAV4. The RSC was never made into a production vehicle. The FCHV-3 (Fuel Cell Hybrid Vehicle 3) was the third vehicle built by Toyota in its Fuel