Henry Ford II with Mazda was well developed even before the end of HF2's period of influence. However, in Iacocca's view, it lagged several years behind GM and Chrysler, due to Henry Ford II's unappealable influence, before others led it forward despite his resistance. HF2's management style caused the company's fortunes to fluctuate in more ways than one. For example, he allowed the offering of public stock in 1956, which raised $650 million for the company, but the "experimental car" program instituted during his tenure, the Edsel, cost the company almost half that. Likewise, HF2 hired the creative Lee Iacocca, who was fundamental
Car model oldest North American car nameplate. "Nameplate" is also sometimes used more loosely, however, to refer to a brand or division of larger company (e.g., GMC), rather than a specific model. Without any equipment, upholstery and exterior trim is usually determined by the trim level, the car model often defines the styling theme and platform that is used. The model also defines the body style(s) and engine choice(s). Some models have only one body style (e.g. the Mazda 2 hatchback), while other models are produced in several body styles (e.g. the Audi A3, which has been produced in hatchback, sedan and