Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anna Nicole Smith Monroe's "Diamonds Are a Girl's Best Friend" segment in "Gentlemen Prefer Blondes", a 2004 ad states, "Gentlemen prefer fur-free blondes." Due to her support of the anti-fur movement, in particular her criticism of Canadian seal hunting, PETA began a petition in memory of Smith asking Canadian Prime Minister Stephen Harper to end the annual tradition. In another ad the following year, Smith posed with her dogs in a campaign against Iams dog food for their alleged cruelty to animals, as well as the manufacturer Procter & Gamble and sister company Eukanuba. While performing in October 1991 at Gigi's (a Houston