Richard Ashcroft and then attended Winstanley College, where he met Nick McCabe. His teachers referred to him as "the cancer of the class", though one member of staff recalled him being "incredibly intelligent". Ashcroft was an avid football player, playing junior football for Wigan Athletic. For some time Ashcroft wanted to be a professional football player, idolising George Best, but as he grew older he lost interest in this, turning to music instead. Ashcroft formed The Verve (originally just Verve) in 1990 with McCabe, Jones, and Salisbury. The band signed to Hut Records and became well known for their appetite for both
Michael Ashcroft a period in Belize after completing his education, Ashcroft returned to hitch hike around Europe, and then for a short period of time became the manager of a rock and roll band. In 1967, Ashcroft joined Carreras Tobacco as a management trainee. He left in 1969, joining Pritchard Group Services, after several months unemployed. Pritchard Group was a cleaning and business services company and Ashcroft worked his way up quickly to become an assistant in the company's head office accounting department, part of a large acquisitions team. In 1972, at the age of 26, he started his own business, Michael