Roy of the Rovers fish with a human head who plays in goal for Fulchester United. In the interests of keeping the strip exciting, it seemed that no season for Melchester Rovers could ever consist of mid-table obscurity. Almost every year, the club was either competing for the major honours at the top of the domestic and European game, or struggling against relegation to lower divisions. Often, such spells of good and bad fortune and form would directly succeed one another—a Rovers team that won the European Cup one year could find itself struggling to stay in Division One the next. Storylines often centred
Roy of the Rovers (comic) 88 per cent were male. Of the overall readership, the majority (57 per cent) were aged 11–14. Readers dropped out as they got older; only 10 per cent were aged 17–19, and none were older than 19. The weekly comic generally featured a handful of different strips, of between one and four pages in length, in addition to a letters page, hints and tips about playing football, and features on real-life players, teams and events. "Roy of the Rovers" was usually the lead feature, although once the cover of the magazine stopped featuring actual strips (instead using photographs of footballers,