Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota Avanza Toyota Avanza The is a mini MPV designed by Daihatsu and marketed by Toyota. It is produced in Indonesia and also contract assembled in Malaysia (under Perodua) for the first generation. Daihatsu designed and manufactures the vehicle, which is then sold by both Daihatsu and Toyota under and Avanza nameplate respectively. Daihatsu supplies the vehicle to Toyota under a consigned production and OEM manufacturing agreement. The car was unveiled at the Gaikindo Auto Expo in July 2003, and launched in December 2003 and sold over 100,000 units that year. The "Avanza" name was taken from the Spanish word "avanza", which