Highfield lever Highfield lever A Highfield lever is a lever device which allows tension to be rapidly set up in a wire and equally rapidly released to the required extent. It is frequently used in sailing boats where tension in some part of the rigging needs to be adjusted to a pre-set amount as the wind impinges on one side of the sails or the other. It is typically used in running backstays (runners). To make it work, the backstay is led through a block or fairlead along the deck to a two-legged, second order lever mounted with its fulcrum above deck
William Lever, 1st Viscount Leverhulme about advertising, "I know half my advertising isn't working, I just don't know which half." William Lever, 1st Viscount Leverhulme William Hesketh Lever, 1st Viscount Leverhulme (; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools until he was fifteen; a somewhat privileged education for that time, he started work at his father's wholesale grocery business in Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight