Toyota models under its Lexus division, ranging from the LS sedan to RX crossover and LX SUV. Luxury-type sedans produced under the Toyota brand included the Century, Crown, and Crown Majesta. A limited-edition model produced for the Emperor of Japan was the Century Royal. Toyota-branded luxury vehicles tend to be Japan-only. In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine", building private ownership motorboats, currently sold only in Japan. A small network in Japan sells the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled under the Lexus
Luxury vehicle an export powerhouse during this period, building on success with the Mercedes-Benz brand, later joined by BMW, which now owns Rolls-Royce Motor Cars, and Volkswagen, which now owns Audi, Bentley, and Lamborghini. In the United States luxury market, Cadillac and Lincoln Motor Company had long been the best-selling and second best-selling luxury brands until 1998, when they were overtaken by Japanese and German brands. These cars were not relevant in most export markets; they were tailored to the U.S. market - moderate price point luxury vehicles not constrained by gasoline pricing. The U.S. developed a special vehicle category, the personal