Rose (Doctor Who episode) costume of a battered leather jacket was in Davies' original pitch, but the clothing also went with Eccleston's desire not to have clothes dominating his time on the show. The Ninth Doctor's clothes do not dominate him, but rather create a simple silhouette and an "action man" vibe. Billie Piper's casting as Rose Tyler was announced in May 2004. According to executive producer Julie Gardner, former pop star Piper "fits the bill perfectly" as a "unique, dynamic partner for Christopher Eccleston". Davies described Rose as "the ordinary person who stumbles into something extraordinary and finds herself their equal." Camille Coduri
Rose (Doctor Who episode) in London, production notes in "Doctor Who: The Complete History" placed London filming from 26 to 30 July. On 26 July, the production team was given permission to add more lights to the London Eye. For the scene in which the Doctor and Rose are running through London, also on the night of 26 July, careful timing was undertaken by the production team because they wanted a London bus to travel behind them, but this had to be accomplished by waiting for a bus to come. The exterior of Rose's council estate was filmed at the Brandon Estate in London