Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos ""Blondes"" would see three more printings sell through by year's end, and 20 in its first decade. The little book would see 85 editions in the years to come and eventually be translated into 14 languages, including Chinese. When asked who the models for her characters, Loos would almost always say they were composites of various people, but when pressed, admitted that toothless flirt Sir Francis Beekman was modeled after writer Joseph Hergesheimer and producer Jesse L. Lasky. Dorothy Shaw was modeled after herself and Constance Talmadge, and Lorelei herself most closely resembled acquisitive Ziegfeld showgirl, Lillian Lorraine, who was