What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead
Too Much Coffee Man as does a "reader" character. Too Much Coffee Man — Although he spends most time in his apartment or at the local coffee shop debating with his often pessimistic cohorts, Too Much Coffee Man is capable of going into a "manic paranoid frenzy" in combat, allowing him to pulverize opponents. He gains his amazing powers from coffee and cigarettes — he distills his extra potent espresso mix in a secret laboratory above the coffee shop. TMCM rarely sleeps and his nerves are shot from an excess of caffeine. He has also been in outer space and in a U.S. prison.