What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead
The Spontaneity Shop currently trying to launch it in the United States. The company also developed the long form structure Tell Tales which presents a complete improvised play entirely in monologues. The Spontaneity Shop The Spontaneity Shop is an improvisational comedy company formed in London in 1996. They base their work around the teachings of Keith Johnstone and have developed several original improvisation forms. The Spontaneity Shop, then known as The Old Spontaneity Shop was formed in 1996 by Tom Salinsky and Deborah Frances-White. Their first shows were at the Troubadour Coffee House in Earl's Court, and they moved to the Canal Cafe