The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers (IDW Publishing) Maximo also made their first appearance in the "First Strike" and "Till All Are One" series respectively. Furman also expressed interest in re-inventing Japanese-exclusive characters and female Transformers, exploring the challenge of rationalizing sex/gender in giant robots. Furman addressed the issue of gender in Transformers in a "Spotlight" issue on Arcee, rationalizing them as a failed attempt to introduce gender into the Transformer race by Jhiaxus. Elita One and a few other female Transformers later appeared in the "Megatron Origin" mini-series. The miniseries titled "" (which is the finale of IDW's "Transformers" comics) started being published on May 5, 2018.