2009–11 Toyota vehicle recalls and coordinate activities. The North America vehicle production facilities affected were located in Cambridge and Woodstock, Ontario, Canada (where Corolla, Matrix, and RAV4 models are produced), Princeton, Indiana (Highlander and Sequoia), Georgetown, Kentucky (Avalon and Camry), and San Antonio, Texas (Tundra). In addition to recalling vehicles, Toyota announced that it would install brake override systems on all Lexus, Scion and Toyota vehicles by the end of 2010. On February 3, 2010, United States Transportation Secretary Ray LaHood advised owners of vehicles affected by the recall to "stop driving" their vehicles until they can be fixed by a dealer. LaHood later
Luxury vehicle ES and LaCrosse emphasize "comfortable, reasonably priced luxury", while the TL has recently been targeted at the entry-level luxury sport market due to its SH-AWD. Recently, the entry-level luxury has been very competitive, and there has been price-overlapping with well-equipped non-luxury cars. The bestselling vehicles of the marque are frequently compact executive cars, such as the BMW 3 Series that makes up 40% of the vehicles that BMW sells worldwide. The mid-size luxury segment is commonly referred to as executive cars in Britain, "Obere Mittelklasse" in German, and "Grandes Routières" in French. Examples of models in this category include Acura