He-Man and the Masters of the Universe powers to defend Eternia from the evil forces of Skeletor. Skeletor's main goal is to conquer the mysterious fortress of Castle Grayskull, from which He-Man draws his powers. If successful, Skeletor would have enough power to rule all of Eternia and possibly the entire universe. The Mattel company released the original He-Man action figure in 1982; the franchise backstory was developed by the Filmation animation studio. On 1 December 1982, Michael Halperin wrote a "series bible". Some time after, both firms pitched the idea to the ABC network, who turned it down. The resulting series, "He-Man and the Masters of
Greyskull video contest. Greyskull was on all of the advertising (print, TV and online) in eight Asia-Pacific countries (Singapore, Malaysia, Indonesia, Australia, India, Philippines, Vietnam and Thailand). Greyskull was flown to Singapore to perform at the N93i launch event in early January 2007 and went back to Singapore to play the campaign finale concert in April 2007. Footage of Greyskull from that concert was then edited and placed on music television stations in the eight participating markets as a Nokia N93i commercial/Greyskull music video (for the song “Pretty in Ink”). Once back in the States, Greyskull spent the rest of 2007