Toyota Mark II most of all, its reliability; the Cressida was quickly gaining a reputation for outstanding ownership. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full size luxury sedan designed for export markets and was called the Lexus LS. The US-market 1981 Cressida was the first car to come with motorized automatic shoulder harnesses which wrapped around front seat occupants when the door was closed and the
2009–11 Toyota vehicle recalls mat entrapment and pedals that were slow to return to idle as two causes of Toyota complaints. NHTSA also stated it could only verify one Toyota unintended acceleration accident caused by a vehicle defect. On July 14, 2010, the "Wall Street Journal" reported that NHTSA investigations of 75 accidents alleged to sudden acceleration in Toyota vehicles had found driver error as the primary cause in all but one case attributed to floor mats. Black box recorder data found that during these crashes, the throttle was open and brakes not pressed. On July 30, the "Wall Street Journal" quoted the former