Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Battle of Loos Memorial commemorates over of Britain and the Commonwealth who fell in the battle and have no known grave. The community of Loos in British Columbia, changed its name from Crescent Island to commemorate the battle and several participants wrote of their experiences, Robert Graves described the battle and succeeding days in his war memoir "Goodbye to All That" (1929), Patrick MacGill, who served as a stretcher-bearer in the London Irish and was wounded at Loos in October 1915, described the battle in his autobiographical novel "The Great Push" (1916) and J. N. Hall related his experiences in the British Army