Emirates Spinnaker Tower five years, repainting and rebranding the tower in the sponsor's choice of colours and logos and new signage to be installed "no later than July 17" ahead of the 2015 America's Cup World Series. Dubai-based airline Emirates was reported to be the favoured sponsor, with the tower to be renamed as the Emirates Spinnaker Tower. On 5 June 2015, the city council confirmed that Emirates had been secured as the sponsor. Councillor Luke Stubbs said: "It's clearly a very good deal for the city and shows the benefit that Portsmouth is deriving from the America’s Cup... This also associates Portsmouth
Spinnaker Software get Spinnaker more shelf space at retailers. The first new product line was a collaboration with toy manufacturer Fisher-Price. Spinnaker was responsible for creating, marketing and distributing the software and paid royalties for using the Fisher-Price name. In October 1984 Spinnaker founded two subsidiaries, the Telarium Corporation and the Windham Classics Corporation. Telarium was initially named "Trillium", but Spinnaker changed the name shortly after its announcement and before launch to Telarium when another company claimed ownership of the Trillium name. Both corporations published adventure games (interactive fiction) based on literature works. The target groups were different, Telarium geared toward grown-up