Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota concept vehicles (2000–2009) was first shown at the February 2001 Chicago Auto Show. The RSC was designed by Calty as a 'pure concept vehicle', with no intention to go into production but to 'connect emotionally with young buyers'. Design cues came from rally cars used in the World Rally Championships, with functional lines, a lack of luxury features and 'designed to convey the sparse, functional simplicity of a race car'. The RSC was based on the RAV4. The RSC was never made into a production vehicle. The FCHV-3 (Fuel Cell Hybrid Vehicle 3) was the third vehicle built by Toyota in its Fuel