The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Stormbringer The Transformers: Stormbringer The Transformers: Stormbringer is a comic book mini-series, published by IDW Publishing. The series debuted in July, 2006 and is set during the same time frame as "" (the first issue shows Optimus Prime receiving Ironhide's call from "Infiltration"). It technically consists of issues seven through ten of the ongoing Transformers saga, which is split into arcs instead of being one complete series. The four-issue series was written by Simon Furman with art by Don Figueroa. Unlike "Infiltration", the series is set almost entirely on Cybertron. The series is available in "The Transformers: Volume 2". It is