The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Headmasters Transformers: The Headmasters Initially, Takara, the Japanese producers of the "Transformers" toyline, imported the American "Transformers" cartoon series from 1985 to 1986. When the series came to an end with the three-part miniseries "The Rebirth" in 1987, however, Takara decided to continue the series themselves, declining to import "The Rebirth" and instead creating a full-length 35-episode spin-off series, "Transformers: The Headmasters" (two additional clips episodes were produced after the fact for direct-to-video release). Supplanting "The Rebirth"'s position in Japanese continuity, "The Headmasters" occurred one year after "The Return of Optimus Prime", introducing the title characters to the Transformers universe in