Richard Ashcroft psychedelic music and drugs. They also became a part of the Britpop movement. The band split in 1995, and around this time Ashcroft wrote a collection of songs he intended to release as his first solo album. However, by 1997 he had changed his mind and asked McCabe to return (alongside new member Tong), reforming The Verve and releasing the very successful album "Urban Hymns". Ashcroft was at the forefront of the band's popularity, receiving an Ivor Novello Award for his songwriting and being referred to by the press as "the unmistakable face of the Number One rock band in
Richard Ashcroft of Europe. Ashcroft hinted at the possible release of a new version of his previous single "C'mon People (We're Making It Now)" for the Bobby Moore Cancer Fund, which would coincide with England's participation in the 2006 Football World Cup, but the single never materialised. Instead, his next release was "Words Just Get in the Way", which charted lower than his previous single, peaking at No. 40 in the UK Singles Chart. On 4 December, the double a-side "Why Not Nothing" / "Sweet Brother Malcolm" was released on limited edition 7" vinyl.<ref name="Why Not Nothing? / Sweet Brother Malcolm"></ref> Ashcroft