Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota Verossa 2001, appeared in conjunction with the "Toyopet Store" alternative called the Progrès, and the "Toyota Store" Brevis. Toyota replaced the aging Toyota Mark II stablemates, the Chaser and Cresta which ended production together in 2000, combining the sporting aspects of the Chaser with the high luxury content of the Cresta, in a vehicle that was smaller than the Toyota Crown, a favorite with Japanese luxury car buyers for decades. The Verossa was a larger version of the Toyota Altezza that appeared in 1998 that became a sales success, offering high performance and luxury with a straight 6 engine and rear