Lever is obtained as which is the mechanical advantage of the lever. This equation shows that if the distance "a" from the fulcrum to the point "A" where the input force is applied is greater than the distance "b" from fulcrum to the point "B" where the output force is applied, then the lever amplifies the input force. If the opposite is true that the distance from the fulcrum to the input point "A" is less than from the fulcrum to the output point "B", then the lever reduces the magnitude of the input force. Lever A lever ( or )
William Lever, 1st Viscount Leverhulme about advertising, "I know half my advertising isn't working, I just don't know which half." William Lever, 1st Viscount Leverhulme William Hesketh Lever, 1st Viscount Leverhulme (; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools until he was fifteen; a somewhat privileged education for that time, he started work at his father's wholesale grocery business in Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight