Mala vita staged in Rome at Sonzogno's expense. Giordano submitted "Marina". When the winners were announced in March 1890, the three chosen from the 72 entires were Niccola Spinelli's "Labilia", Vincenzo Ferroni's "Rudello", and Mascagni's "Cavalleria rusticana", with "Cavalleria" awarded the First Prize. However, "Marina" received one of the 13 "honourable mentions" and impressed. Amintore Galli, Sonzogno's music advisor, who convinced the publisher to offer a commission to the young Giordano for a full-length opera. The huge success of "Cavalleria rusticana" based on the verismo play of the same name by Giovanni Verga, led to the choice of a similar subject for
Edmonton Opera with them. After a number of successful productions, the group changed its name to the Edmonton Professional Opera Association, with David Ker as the first president and Letourneau as the music director. "Professional" was dropped from the company’s name in August 1966, as the then-artistic director, Irving Guttman, argued that it should be obvious to all if a company is professional. The first season, 1963/64, featured two productions: "Madama Butterfly" in October 1963, and "Cavalleria Rusticana" and "Pagliacci" in April 1964. In 1966, Letourneau convinced Guttman, then at the Vancouver Opera, to come to Edmonton. The artistic director from 1966