Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos always looking for new places to display the diamonds bestowed by her suitors. Emerson, perhaps foreseeing the success of "Blondes" as a threat to his control over Loos, first attempted to suppress its publication, and then merely settled on a personal dedication. Loos continued to be overworked throughout 1926, sometimes working many projects at once. In the spring of 1926 she completed the stage adaptation, which opened a few weeks later in Chicago, and ran for 201 performances on Broadway. Emerson by this time had developed a serious case of hypochondria, using imaginary laryngitis attacks to garner attention away from