Marabou (chocolate) the stork in the logo. However, the actual production didn't start until 1919 due to shortages in cocoa supply caused by World War I. Throne Holst's second son, Henning, took over Sweden's first chocolate factory in Sundbyberg, just north of Stockholm in 1918. He was in charge of creating the brands which are still present today; Japp, Daim, Twist, Fortuna and Non Stop. The first Marabou chocolate to be established was milk chocolate ("Mjölkchoklad"), which was produced using the same recipe as Freia. From the mid-1950s on, Marabou chocolate was caramelized, which significantly changed its taste. Over time the Sundbyberg
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the