Toyota models under its Lexus division, ranging from the LS sedan to RX crossover and LX SUV. Luxury-type sedans produced under the Toyota brand included the Century, Crown, and Crown Majesta. A limited-edition model produced for the Emperor of Japan was the Century Royal. Toyota-branded luxury vehicles tend to be Japan-only. In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine", building private ownership motorboats, currently sold only in Japan. A small network in Japan sells the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled under the Lexus
Toyota Cresta five generations, and production eventually ceased in 2001, when it was merged with the Chaser to form the short lived Verossa, a sporty luxury car. The first Cresta was introduced April 1980 and was available exclusively at the renamed "Toyota Vista Store" (formerly Toyota Auto Store) sales channels across Japan, joining the recently introduced Chaser. The Cresta was positioned as a high-level luxury sedan just below the established, traditional luxury sedan, the Crown. The sales goal of the Cresta was to provide buyers with a luxury sedan, but not incur tax consequences for exceeding dimension regulations, the vehicle was limited