Frank Beard (musician) played in the bands American Blues, the Warlocks, and the Cellar Dwellers. After honing their trademark "Texas boogie-blues-rock" style, they released their aptly titled "ZZ Top's First Album" on London Records in January 1971. When ZZ Top started, Beard was known by the nickname "Rube" and was credited as "Rube Beard" on the first album and on "Tres Hombres", the band's third album, but is listed under his real name on "Rio Grande Mud", their second album. After "Tres Hombres", he was credited as "Frank Beard" on all the band's albums. Ironically, despite his last name he is the only
Beard popularity. Although retained by some prominent figures who were young men in the Victorian period (like Sigmund Freud), most men who retained facial hair during the 1920s and 1930s limited themselves to a moustache or a goatee (such as with Marcel Proust, Albert Einstein, Vladimir Lenin, Leon Trotsky, Adolf Hitler, and Joseph Stalin). In the United States, meanwhile, popular movies portrayed heroes with clean-shaven faces and "crew cuts". Concurrently, the psychological mass marketing of Madison Avenue was becoming prevalent. The Gillette Safety Razor Company was one of these marketers' early clients. These events conspired to popularize short hair and clean