Rose (Doctor Who episode) costume of a battered leather jacket was in Davies' original pitch, but the clothing also went with Eccleston's desire not to have clothes dominating his time on the show. The Ninth Doctor's clothes do not dominate him, but rather create a simple silhouette and an "action man" vibe. Billie Piper's casting as Rose Tyler was announced in May 2004. According to executive producer Julie Gardner, former pop star Piper "fits the bill perfectly" as a "unique, dynamic partner for Christopher Eccleston". Davies described Rose as "the ordinary person who stumbles into something extraordinary and finds herself their equal." Camille Coduri
Rose (Doctor Who episode) it "a blinding success". "The A.V. Club" reviewer Alasdair Wilkins gave the episode a grade of a B, also noting how important it was that Rose's world was shown first. He felt that some effects already seemed dated in 2013 and Jackie and Mickey were one-dimensional, but the episode succeeded above all else, especially in developing Rose and the Doctor's relationship and pointing out that "Doctor Who" is dangerous. In 2013, Ben Lawrence of "The Daily Telegraph" named "Rose" as one of the top ten "Doctor Who" stories set in the contemporary time. A novelisation of this story written by