Lever force F at a point "A" located by the coordinate vector r on the bar. The lever then exerts an output force F at the point "B" located by r. The rotation of the lever about the fulcrum "P" is defined by the rotation angle "θ" in radians. Let the coordinate vector of the point "P" that defines the fulcrum be r, and introduce the lengths which are the distances from the fulcrum to the input point "A" and to the output point "B", respectively. Now introduce the unit vectors e and e from the fulcrum to the point "A"
Lever Brothers Margarine Unie, to form Unilever, the first modern multinational company. As part of the agreement, Lever Brothers changed its name to Unilever plc, and forms the British half of the dual-listed company. Although the two companies have separate shareholders and stock exchange listings, they have a common board of directors and essentially operate as one company. The Lever Brothers name was kept for a time as an imprint, as well as the name of the US subsidiary, Lever Brothers Company, and a Canadian subsidiary, Lever Brothers Limited. Lever Brothers was sold to a US capital firm Pensler Capital Corporation and