Helen Gurley Brown clothes and had an unabashedly good time when those clothes came off." After being gently let go, in 1996 at age 74 due to her increasing disconnection from young women, Helen Gurley Brown went on to be editor of the international "Cosmopolitan" magazines. Betty Friedan, author of "The Feminine Mystique", disliked what Brown had done in her book and in the magazine. Friedan said that what Brown was doing was "anti-feminist" and an "immature teenage-level sexual fantasy". Feminist views of the magazine were re-evaluated in the 1990s, however, with "New York Times" media reporter Randall Rothenberg writing, "In retrospect, the
Helen Gurley Brown dreams she addressed so brilliantly in print." Brown's husband David preceded her in death, passing away on February 1, 2010 at the age of 93. In late November 2012, Brown and her husband were buried in adjacent graves at Sisco Cemetery, her maternal family cemetery, in Carroll County, Arkansas. Seven months prior to her death, continuing the work started with her husband in forming the Helen Gurley Brown Trust, Brown established the Brown Institute for Media Innovation. This institution is housed at both the Columbia University Graduate School of Journalism and Stanford's Engineering School. Their $38 million donation to the