Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (musical) a film of the same name in 1953, starring Jane Russell and Marilyn Monroe. The popular songs "Bye Bye Baby" and "Diamonds Are a Girl's Best Friend" were introduced in this musical. In the 1920s, Lorelei Lee, a blonde from Little Rock, Arkansas, and her friend Dorothy Shaw board the ocean liner "Ile de France", to embark for France ("It's High Time"). Lorelei and her boyfriend (who is her "sugar daddy"), Gus Esmond, are parting for a while ("Bye, Bye Baby"); Gus is going to Little Rock, and Dorothy is Lorelei's chaperone. On the ship, Lorelei has many admirers, including