The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: The Movie in 2015: "We still love the original so much today, part of the fun of watching Bay’s explosion-fests is being able to wave our canes at the youngsters and wax poetic about how back in our day, Hollywood knew how to make a real movie about giant, alien robot warriors." The Transformers: The Movie The Transformers: The Movie is a 1986 animated science fiction action adventure film based on the animated television series by the same name, which in turn is based on the toyline of the same name created by Hasbro. It was released in North America on August