Action Man (1993–2006 toyline) saw Hasbro release a comic book showing off some upcoming toy lines that Hasbro have been well known for in the past including the new "The Action Man". It is currently unknown when these toys will be released. IDW are currently set to begin publishing a new series of Action Man comic books, simply titled "Action Man", in June 2016 to commemorate the 50th anniversary of the original Palitoy action figure. As with the original Action Man releases of 1966, the first re-releases of Action Man in the 90s were simply re-packaged Joes; Duke, Cobra Commander, Stalker and Snake Eyes;
Action Man of stores in the United States. In March 2018, Action Man appeared in an advert for Moneysupermarket.com. In 2006 Hasbro licensed reproductions of a variety of the original boxed Action Man figures, under the 40th Anniversary "Nostalgic Collection" banner, in a packaging format similar to Hasbro's G.I. Joe collection. At the New York Comic Con 2011, Hasbro released a comic book called 'UNIT E' that featured comic strips of several toy lines that Hasbro are well known for and are bringing back. Among them, was a new iteration of Action Man. However, the comic was produced as a "brain storming"