Richard Ashcroft and then attended Winstanley College, where he met Nick McCabe. His teachers referred to him as "the cancer of the class", though one member of staff recalled him being "incredibly intelligent". Ashcroft was an avid football player, playing junior football for Wigan Athletic. For some time Ashcroft wanted to be a professional football player, idolising George Best, but as he grew older he lost interest in this, turning to music instead. Ashcroft formed The Verve (originally just Verve) in 1990 with McCabe, Jones, and Salisbury. The band signed to Hut Records and became well known for their appetite for both
Richard Ashcroft recorded the "Live from London EP", the ninth in a series of EPs released exclusively as digital downloads from Apple's iTunes Store. The EP was released just 6 days later on 24 April. With the release of "Keys to the World", the general consensus was that Ashcroft was "back at the top of his musical game", as he announced his largest UK tour for years for May 2006, culminating in three nights at London's Brixton Academy. Following the tour, Ashcroft had hoped to perform two "Homecoming" shows at Wigan Athletic's 25,000 seater JJB Stadium in June 2006, but was unable