Mala vita staged in Rome at Sonzogno's expense. Giordano submitted "Marina". When the winners were announced in March 1890, the three chosen from the 72 entires were Niccola Spinelli's "Labilia", Vincenzo Ferroni's "Rudello", and Mascagni's "Cavalleria rusticana", with "Cavalleria" awarded the First Prize. However, "Marina" received one of the 13 "honourable mentions" and impressed. Amintore Galli, Sonzogno's music advisor, who convinced the publisher to offer a commission to the young Giordano for a full-length opera. The huge success of "Cavalleria rusticana" based on the verismo play of the same name by Giovanni Verga, led to the choice of a similar subject for
Welsh National Opera supporters in December 1943; at that meeting the name of the proposed organisation was changed to "Welsh National Opera Company". By January 1944 plans were far enough advanced for the company's first rehearsals to be held. Owen recruited a local businessman, W. H. (Bill) Smith (1894–1968), who agreed to serve as business manager. At first doubtful of the company's prospects, Smith became its dominant influence, leading fund-raiser, and chairman for twenty years from 1948. The new company made its debut at the Prince of Wales Theatre, Cardiff on 15 April 1946 with a double bill of "Cavalleria Rusticana" and "Pagliacci".