Toyota Mark II most of all, its reliability; the Cressida was quickly gaining a reputation for outstanding ownership. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full size luxury sedan designed for export markets and was called the Lexus LS. The US-market 1981 Cressida was the first car to come with motorized automatic shoulder harnesses which wrapped around front seat occupants when the door was closed and the
Toyota Verossa 2001, appeared in conjunction with the "Toyopet Store" alternative called the Progrès, and the "Toyota Store" Brevis. Toyota replaced the aging Toyota Mark II stablemates, the Chaser and Cresta which ended production together in 2000, combining the sporting aspects of the Chaser with the high luxury content of the Cresta, in a vehicle that was smaller than the Toyota Crown, a favorite with Japanese luxury car buyers for decades. The Verossa was a larger version of the Toyota Altezza that appeared in 1998 that became a sales success, offering high performance and luxury with a straight 6 engine and rear