The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Infiltration The Transformers: Infiltration The Transformers: Infiltration is a six-issue comic book mini-series, published by IDW Publishing, based on the Transformers. The series was previewed with a #0 in October, 2005, formally launched with #1 in January 2006 and ended with #6 in July. Written by long-time Transformers writer Simon Furman, it is a new origin for the "Generation 1" Transformers, and also marks the beginning of the Hasbro Comic Book Universe. The element of disguise is a major focus, as the Transformers have been living unnoticed amongst humans for several years. Their first contact with humans on Earth is chronicled