Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos Mizner. When they returned to New York in the spring of 1930, Emerson expressed his unhappiness at her inattention, and the guilt-ridden Loos would spend much more time alone. Emerson had also unwisely invested "their" money, which was lost in the stock market crash, and suggested she return to work. Loos was not unhappy with this, and within a few months had produced a stage adaptation of "But Gentlemen Marry Brunettes" and a comedy "Cherries are Ripe". With their income reduced, the couple moved to a residential hotel and did less traveling in 1931. Not long after, Loos came upon