Marabou (chocolate) factory was not sufficient for the growing demand, so in the 1970s production moved, after 60 years in one location, to newly-built premises in Upplands Väsby, where it remains today. At the end of the 1960s, the symbol of Marabou was changed from a stork to the marabou rounded “M”. It was designed by Sigvard Bernadotte. This also marked the beginning of the first commercials starring Yvonne Lombard who created the slogan "Mmm... Marabou!". Marabou chocolate is widely available in Sweden in assorted varieties. Freia and Marabou later merged, and, in 1993, were purchased by Kraft Foods for 3 billion
What Kind of Man (Florence and the Machine song) an indecisive man who wronged Welch. "What Kind of Man" received acclaim from music critics. Al Horner of the "NME" wrote, "Musically, it's "big". Wagnerian backing vocals and horn blasts turn 'What Kind Of Man' into a spectacle worthy of [Welch's] new festival headliner status". Dee Lockett of Vulture dubbed it a "fiery rocker". Andrew Unterberger of "Spin" opined that the song "starts off a letdown, but quickly proves to be ['Ship to Wreck's] roaring equal, with the unexpected arrival of a thick guitar chop and regal horn salute that gives Florence the instrumental support she deserves as she excoriates