He-Man He-Man He-Man is the principal superhero of a series of comic books and several animated television series, characterized by his superhuman strength. In most variations, he is the alter ego of Prince Adam. He-Man and his friends attempt to defend the realm of Eternia and the secrets of Castle Grayskull from the evil forces of Skeletor. In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from the George Lucas film "Star Wars," due to the $750,000 license required upfront. Following the commercial success of the original "Star Wars" trilogy
Greyskull video contest. Greyskull was on all of the advertising (print, TV and online) in eight Asia-Pacific countries (Singapore, Malaysia, Indonesia, Australia, India, Philippines, Vietnam and Thailand). Greyskull was flown to Singapore to perform at the N93i launch event in early January 2007 and went back to Singapore to play the campaign finale concert in April 2007. Footage of Greyskull from that concert was then edited and placed on music television stations in the eight participating markets as a Nokia N93i commercial/Greyskull music video (for the song “Pretty in Ink”). Once back in the States, Greyskull spent the rest of 2007