Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Luxury vehicle luxury vehicle market segment. These trims also feature standard luxury and technology features that would be considered optional on their V8 siblings. There are ultra-high performance cars from "exotic brands" that also exceed , but would not necessarily be categorized as luxury automobiles, such as the sports cars from Ferrari, Lamborghini, and Porsche, although the Porsche Panamera does compete in the high-end luxury/full-size luxury category. Although only becoming popular in the 1990s, this category has been said to be created with Kaiser Jeep's 1966 Super Wagoneer as the first true luxury four-wheel drive (4x4) vehicle. It was the first serious