The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: Fall of Cybertron Australia and on August 9, in North America. Mercenary Technology developed the game's Windows version, while Fun Labs developed the PlayStation 4 and Xbox One versions. The game tells the story of the Transformers, fictional robotic life forms, and the final days of conflict on their home planet of Cybertron. An origins subplot for the Dinobots is also told, reimagined from the "" continuity. Other subplots also tell an adapted story for several characters. Some of the voice cast from the 1984 series "The Transformers" return to reprise their roles, including Peter Cullen as Autobot leader Optimus Prime and Gregg