The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: Power of the Primes Shockwave and Chaos by Thunderwing, Optimus Primal and an Unknown Evil (). The winners of the first round were Ultra Magnus, Star Saber and Optimus Primal, advancing into the second round alongside the Unknown Evil as a wildcard. The poll about a month later on February 18 with Optimus Primal being chosen to become the next Prime. On January 9, 2018, it was announced that Mark Hamill, who had previously voiced Megatronus in "Transformers: Titans Return", would resume his role for "Transformers: Power of the Primes". It was also confirmed that Ron Perlman would voice Optimus Primal, after the character