Toyota Mark II most of all, its reliability; the Cressida was quickly gaining a reputation for outstanding ownership. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full size luxury sedan designed for export markets and was called the Lexus LS. The US-market 1981 Cressida was the first car to come with motorized automatic shoulder harnesses which wrapped around front seat occupants when the door was closed and the
Toyota concept vehicles (2000–2009) was first shown at the February 2001 Chicago Auto Show. The RSC was designed by Calty as a 'pure concept vehicle', with no intention to go into production but to 'connect emotionally with young buyers'. Design cues came from rally cars used in the World Rally Championships, with functional lines, a lack of luxury features and 'designed to convey the sparse, functional simplicity of a race car'. The RSC was based on the RAV4. The RSC was never made into a production vehicle. The FCHV-3 (Fuel Cell Hybrid Vehicle 3) was the third vehicle built by Toyota in its Fuel