Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
What To Do About Them with drum parts recorded at M.I.T. by WMBR DJ John McGee. Two more songs were recorded at Fort Apache Studios by sound engineer Tim O'Heir and mixed at Q Division Studios by Rich Costey, with whom the band would continue to work for over a decade. The album's other songs were created on a 4-track cassette recorder by Tutunjian at home. The band sequenced the songs on "What To Do About Them" in a way that created an arc in fidelity—from studio to 8-track to 4-track to 8-track to studio, and so on—and linked songs with field recordings and non-sequiturial