Cosmopolitan (magazine) as a "bland" and boring magazine by critics. Cosmopolitan's circulation continued to decline for another decade until Helen Gurley Brown became chief editor in 1965. Helen Gurley Brown changed the entire trajectory of the magazine during her time as editor. Brown remodeled and re-invented it as a magazine for modern single career women. Completely transforming the old bland Cosmopolitan magazine into a racy, contentious and well known, successful magazine. As the editor for 32 years, Brown spent this time using the magazine as an outlet to erase stigma around unmarried women not only having sex, but also enjoying it. Known
Helen McCully then spent ten years as food editor for "House Beautiful". By 1960, McCully had become an icon in the food industry, bringing noted chefs together, serving as a mentor, a contact with peers, and hosting regular culinary salons in her Upper East Side apartment. Though she had a somewhat abrasive manner, McCully was very influential counting among her friends both American and foreign chefs. Helen Evans Brown and James Beard were close friends and colleagues. While running the kitchens for "McCall's" magazine, she allowed Beard to use the kitchens for his cooking school and helped many chefs gain notice. When