What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead
The Vault (Coffee Shop) of the lower level gifted to David Brekke in 2009 for use as a coffee shop and community center. The Vault has no employees or price scanners. Customers take products and pay via credit card, check or cash on the honor system. There are cameras but their main purpose is intended to be to provide a safe atmosphere. The food and drink are priced, but the books are priced as patrons see fit. In the interview by Boerner, Brekke said that customers have been "15% more honest, than thieving." On June 20, 2014 Aaron Boerner of KVRR Fargo covered story