Transformers (toy line) Transformers (toy line) The is a line of toys produced by the American toy company Hasbro and Japanese company Takara (now known as Takara Tomy). It spawned the "Transformers" media franchise. The premise behind the Transformers toyline is that an individual toy's parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot action figure and back again. The taglines "More Than Meets The Eye" and "Robots In Disguise" reflect this ability. The Transformers toy-line is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (traditionally
Transformers (toy line) the title "Beasties". Long-time Transformers fans noticed the prominence of the words "Beast Wars" over "Transformers", the latter appearing in small type under the former. The Transformers' fan base splintered into two groups as a direct result, with the one enjoying Beast Wars for what it was and the other refusing to accept it as official canon in the Transformers mythology. The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne