Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (1953 film) want the best for her, to which he agrees and consents to his son's marriage to Lorelei. The film closes with a double wedding for Lorelei and Dorothy, who marry Esmond and Malone, respectively. The film earned 5.3 million dollars at the box office worldwide, 5.1 million in North America, and was the ninth highest-grossing film of 1953, whereas Monroe's next feature "How to Marry a Millionaire" was the fourth. The film received positive reviews from critics. Monroe and Russell were both praised for their performances as Lorelei and Dorothy even among those critics who were not otherwise impressed by