Edsel Ford Edsel Ford Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was the son of Clara Jane Bryant Ford and the only child of Henry Ford. He was the president of Ford Motor Company from 1919 to his death in 1943. His eldest son was Henry Ford II. He worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Model T ("Tin Lizzie"), in line with his personal tastes. Even as president, he had trouble persuading his father to allow any departure from this formula. Only a change
Henry Ford car, sales reached 472,000. (Using the consumer price index, this price was equivalent to $7,828.08 in 2015 dollars.) By 1918, half of all cars in America were Model Ts. All new cars were black; as Ford wrote in his autobiography, "Any customer can have a car painted any color that he wants so long as it is black". Until the development of the assembly line, which mandated black because of its quicker drying time, Model Ts were available in other colors, including red. The design was fervently promoted and defended by Ford, and production continued as late as 1927; the