Toyota Soarer 400 (Celsior) sedan, due in 1989, Toyota commissioned its California design studio Calty to develop a new luxury coupe. In mid 1991, this vehicle debuted in the U.S. as the Lexus SC 300/400. That same year, Toyota debuted the third-generation Z30 series Soarer in Japan, replacing the Z20 series. The Z30 series Soarer shared the body and key components with the Lexus SC, with different interior features, powertrain configurations, and enhanced performance. The new Soarer continued some of the features of earlier models, such as digital dashboard instrumentation and integrated car systems control via the in-dash "EMV" touchscreen. It was
Luxury vehicle the Jeep Grand Cherokee ... the Grand Cherokee's allure: "This vehicle is proof you can have a true off-road vehicle without giving up luxuries and amenities" with the Jeep providing a crucial new intangible factor for buyers—image. The SUV models generated higher-profit-margins than ordinary automobiles, and automakers introduced new luxury models during the late 1990s, starting with Lincoln Navigator in 1997, besides traditional models like the Grand Cherokee. For some manufacturers such as Porsche and BMW, luxury SUVs were the first SUV models they produced. Luxury SUVs catered particularly to the U.S. market where station wagons were unpopular, often being