Pete Beale Pete Beale Pete Beale is a fictional character from the BBC soap opera "EastEnders", played by Peter Dean. He makes his first appearance in the programme's first episode, on 19 February 1985. The character was introduced by Tony Holland, one of the creators of "EastEnders"; he was based on a member of Holland's family. Pete is featured in the soap for eight years as the local fruit and veg trader of Albert Square; he is a member of the original focal clan in the serial, the Beales and Fowlers. Pete is portrayed as a macho and somewhat insensitive individual who
EastEnders in popular culture a hiatus from "EastEnders", Mike Reid starred in an advert for the soft drink Oasis, whose slogan at the time was "Open, pour, be yourself once more". In the advert, Reid, dressed as Frank, drank the beverage and trod in a cow pat, after which he took on a miserable disposition and exclaimed "Pat... Oh Pat, what have you done to me Pat?" in a blatant reference to his "EastEnders" alter ego. In 1997, a BT commercial promoting its Friends and Family service featured ten former "EastEnders" stars. In the commercial, Letitia Dean calls nine former cast members; Susan Tully,