What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead
Where the Streets Have No Name Shop Boys' synthpop cover of the song (titled "Where the Streets Have No Name (I Can't Take My Eyes off You)"). Bono parodied this by occasionally adopting the deadpan vocal style used in the Pet Shop Boys' interpretation. Critics welcomed the song in the group's set list: "The Independent" said the song "induces instant euphoria, as U2 do what they're best at, slipping into epic rock mode, playing music made for the arena". In two other local newspaper reviews, critics praised the song's inclusion in a sequence of greatest hits. For the PopMart Tour of 1997–1998, U2 returned to the