Toyota Soarer 400 (Celsior) sedan, due in 1989, Toyota commissioned its California design studio Calty to develop a new luxury coupe. In mid 1991, this vehicle debuted in the U.S. as the Lexus SC 300/400. That same year, Toyota debuted the third-generation Z30 series Soarer in Japan, replacing the Z20 series. The Z30 series Soarer shared the body and key components with the Lexus SC, with different interior features, powertrain configurations, and enhanced performance. The new Soarer continued some of the features of earlier models, such as digital dashboard instrumentation and integrated car systems control via the in-dash "EMV" touchscreen. It was
Toyota Cresta suggest luxury overtones, such as Super Lucent, Super Touring, Super Deluxe, Super Custom, and Custom, names that were similarly used on the Crown. Upper level trim levels used two-tone paint schemes to further the Cresta's elevated status towards a younger demographic. The Nissan competitor was the Laurel. This new luxury approach was well received with buyers. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full