Richard Ashcroft and then attended Winstanley College, where he met Nick McCabe. His teachers referred to him as "the cancer of the class", though one member of staff recalled him being "incredibly intelligent". Ashcroft was an avid football player, playing junior football for Wigan Athletic. For some time Ashcroft wanted to be a professional football player, idolising George Best, but as he grew older he lost interest in this, turning to music instead. Ashcroft formed The Verve (originally just Verve) in 1990 with McCabe, Jones, and Salisbury. The band signed to Hut Records and became well known for their appetite for both
Richard Ashcroft to do so as the proposed venue lacked the "appropriate licence". As a consequence, he chose to play at Lancashire County Cricket Club in Old Trafford, in what was to be his biggest solo show to date. He was supported at the gig by acts such as Razorlight and The Feeling, whilst DJ Shadow joined Richard on stage during his set to perform "Lonely Soul", their UNKLE collaboration from 1998's "Psyence Fiction" LP. Another UK tour followed five months later, culminating in a show at Manchester's M.E.N. Arena on 30 November. Ashcroft did not tour "Keys to the World" outside