Pollen magnification to see detail. The study of pollen is called palynology and is highly useful in paleoecology, paleontology, archaeology, and forensics. Pollen in plants is used for transferring haploid male genetic material from the anther of a single flower to the stigma of another in cross-pollination. In a case of self-pollination, this process takes place from the anther of a flower to the stigma of the same flower. Pollen itself is not the male gamete. Each pollen grain contains vegetative (non-reproductive) cells (only a single cell in most flowering plants but several in other seed plants) and a generative (reproductive)
Pollen within larger families such as Curculionidae, Chrysomelidae, Cerambycidae, and Scarabaeidae are pollen specialists even though most members of their families are not (e.g., only 36 of 40000 species of ground beetles, which are typically predatory, have been shown to eat pollen—but this is thought to be a severe underestimate as the feeding habits are only known for 1000 species). Similarly, Ladybird beetles mainly eat insects, but many species also eat pollen, as either part or all of their diet. Hemiptera are mostly herbivores or omnivores but pollen feeding is known (and has only been well studied in the Anthocoridae). Many