Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Luxury vehicle the Jeep Grand Cherokee ... the Grand Cherokee's allure: "This vehicle is proof you can have a true off-road vehicle without giving up luxuries and amenities" with the Jeep providing a crucial new intangible factor for buyers—image. The SUV models generated higher-profit-margins than ordinary automobiles, and automakers introduced new luxury models during the late 1990s, starting with Lincoln Navigator in 1997, besides traditional models like the Grand Cherokee. For some manufacturers such as Porsche and BMW, luxury SUVs were the first SUV models they produced. Luxury SUVs catered particularly to the U.S. market where station wagons were unpopular, often being