What What (In the Butt) show "Lily Allen and Friends" for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers. The video was also featured in episode #53 of ADD-TV in Manhattan. "What What (In the Butt)" was an official selection at the Milwaukee International Film Festival and the Mix Brasil Film Festival. In June 2010 Samwell appeared on an episode of Comedy Central's "Tosh.0", television show about viral videos. The segment told the story of how the "What What" video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead
Woods Coffee in its annual awards issue announced Woods Coffee as the best local coffee. The next year, the newspaper announced that the company ran the best coffee shop. In January 2011, Woods Coffee opened their own bakery and introduced a line of in-house baked goods after realizing that outsourcing the baking to other companies did not maintain the quality of non-Fair Trade goods the company regularly sold, including sandwiches and bakery products. In January 2014, Woods Coffee began serving its own in-house roasted coffee., and in April 2016, Woods Coffee opened Woods Coffee Roastery, a public roasting and tasting room, which