The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Reign of Starscream Transformers: The Reign of Starscream Transformers: The Reign of Starscream is an IDW Publishing comic book, a sequel to their of the 2007 live action "Transformers" film. The comic follows Starscream. The first issue was released in May 2008. The first issue follows the story of the film from Starscream's perspective, with him organizing his team to follow Megatron to Earth. During the battle in Mission City, Starscream is enraged by Megatron's uncaring attitude towards the death of his comrades. Following his leader's death, Starscream meets with a wounded Barricade (whom Ironhide caused to crash into a barrier and thus