Action Force vehicles included a white and grey Jeep, a white artillery piece and a white missile battery. Both the action figures and the vehicles borrowed elements from the first generation models and the new casts licensed from the "G. I. Joe" toyline from Hasbro. There was also an Action Force fan club promoted both on the figures' packaging and in the "Battle Action Force" comic book. In 1984, additional figures and vehicles were cast, borrowing heavily from the G.I. Joe and Cobra ranges. During this time, the Action Force toyline branched out into video games, audio stories on cassette tapes, stationery,
Action Man to whole packs of figure plus outfit and equipment for a given "mission". This specialisation together with improved production techniques led to figures with built-in abilities, such as karate moves or a working blowpipe. A tie-in "Action Man" animated series was produced but was only available on video in the UK, because of broadcast rules about advertising to children: a toy could follow a TV production but not the other way around. A 3 3/4 inch sized Action Man was sold in 2004 as part of a G.I. Joe 'Night Force' set sold exclusively at the Toys 'R' Us chain