Roy of the Rovers "Best of Roy of the Rovers" books, featuring successive runs of strips from the 1980s and 1970s, were published in June 2008 and 2009 respectively. As of August 2016, Roy of the Rovers and the rest of the Fleetway comics library is owned by Rebellion Developments. The story followed Roy Race, a striker for the fictional football team Melchester Rovers, based in a town of the same name in an unspecified part of England, where Roy lived with his family. In the first episode, a teenaged Roy and his best friend, Blackie Gray, signed for the Rovers after being spotted
Tranmere Rovers F.C. a kit of blue shirts, white shorts and blue socks since 1904 – the same colours as local rivals, Division One club Everton. Russell introduced an all-white strip to set the teams apart; these have been Tranmere's usual colours since. Russell also developed a successful youth policy which included England international Roy McFarland among its graduates. Russell guided Rovers back to Division Three in 1967, a year before a new 4,000-seater main stand was opened, and Rovers reached the fifth round of the FA Cup for the first time. Three years later the club's record attendance at Prenton Park was