Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Gentlemen Prefer Blondes (novel) as a book by Boni & Liveright in 1925 and became a runaway best seller, becoming the second best selling title of 1926 and earning the praise of no less than Edith Wharton who dubbed it "The Great American Novel." A sequel, "But Gentlemen Marry Brunettes", was published two years later. Responding to a male friend’s suggestion that she should write down her thoughts because it would make an interesting book, the blonde Lorelei Lee narrates the novel in the form of a diary complete with spelling and grammatical errors. Lorelei Lee had been working in movies in Hollywood when