The Coffee Club production. In 2011, The Coffee Club joined the RSPCA's "Choose Wisely" campaign, promoting humane food production. The Coffee Club The Coffee Club is a coffeehouse-style café chain. Originally created in 1989 as a place to get "an excellent coffee", the concept includes cafébar/restaurant stores with expanded menus and full table service. In 2005, The Coffee Club franchise was brought to New Zealand by Brad Jacobs and Andy Lucas opening their first store in Wellington. As of 2016, they have over 60 stores all around New Zealand. In 1989, friends Emmanuel Kokoris and Emmanuel Drivas were searching for a late-night cup
Coffee production in Tanzania brands causing it to lose value on the international market. However, in Japan, Tanzanian coffee has managed to maintain a brand called "Kilimanjaro coffee". In 1991 the All Japan Fair Trade Council decided that all Tanzanian coffee can retain the label "Kilimanjaro coffee" regardless of what region in Tanzania it was produced. Furthermore, any coffee blend that contains 30% or more Tanzanian beans can also use the label. This major step forward in the Japanese market has caused for an appreciation in value for Tanzanian coffee in the country and today Japan is the highest importer of the bean. Local