Toyota Canada Inc. The Toyota Matrix built at TMMC's Cambridge plant from 2002 ceased production in June 2014 while the Toyota RAV4 EV (electric vehicle for the North American market) built at TMMC's Woodstock plant from 2012 ceased production in August 2014. Since opening in 1988, TMMC has built more than 6 million vehicles for Canadian and U.S. consumers with the vast majority (approximately 4.6 million) being exported to the United States. In September 2003, TMMC's Cambridge facility was expanded and became the first Toyota plant outside Japan to manufacture a luxury vehicle Lexus RX). Production was further expanded in 2014 to also
Personal luxury car . This marketing approach was also used in Japan, where the early 1970s saw the introduction of the Toyota Crown coupe, followed by the coupe versions of the Nissan Cedric and Nissan Gloria, and the Mazda Luce. In the 1980s the Toyota Soarer, Nissan Leopard, Mazda Cosmo, and the Honda Legend were popular with Japanese buyers. Throughout the 1970s American "personal luxury" cars grew ever larger, heavier, and more luxurious. By the early 1980s, however, they were typically equipped with either a V6 or a dramatically detuned V8 engine in order to comply with increasingly strict vehicle emissions standards. In