Melchester Rovers promotion to the top flight in the 1940s. And they finished runners-up in 1949, losing the title to North Ham just in the last game of the season. In 1954, however, the first "Roy of the Rovers" strip appeared, telling the story of the club and its star striker Roy Race (whose grandfather, Billy Race, had played for the club in the early part of the 20th century). Melchester finally became League Champions in 1958, and won the FA Cup the following season, by which time Race was captain. It was in the 1960s, however, that Rovers became a footballing
Roy of the Rovers (comic) 88 per cent were male. Of the overall readership, the majority (57 per cent) were aged 11–14. Readers dropped out as they got older; only 10 per cent were aged 17–19, and none were older than 19. The weekly comic generally featured a handful of different strips, of between one and four pages in length, in addition to a letters page, hints and tips about playing football, and features on real-life players, teams and events. "Roy of the Rovers" was usually the lead feature, although once the cover of the magazine stopped featuring actual strips (instead using photographs of footballers,