Emirates Spinnaker Tower five years, repainting and rebranding the tower in the sponsor's choice of colours and logos and new signage to be installed "no later than July 17" ahead of the 2015 America's Cup World Series. Dubai-based airline Emirates was reported to be the favoured sponsor, with the tower to be renamed as the Emirates Spinnaker Tower. On 5 June 2015, the city council confirmed that Emirates had been secured as the sponsor. Councillor Luke Stubbs said: "It's clearly a very good deal for the city and shows the benefit that Portsmouth is deriving from the America’s Cup... This also associates Portsmouth
Spinnaker raise the sail up the mast. Symmetric spinnakers have the windward clew secured to a spinnaker pole. The pole is attached to the mast and holds the windward edge of the sail in position. Lines that control the spinnaker pole are called "guys" or "braces". The spinnaker pole may be allowed to raise and lower with the force of the wind, or it may have lines attached to it to raise (the "topping lift") and lower (the "foreguy" or "downhaul") the angle of the pole. If these lines are used, they are generally set up before setting sail, and left