Luxury vehicle Lincoln (whereas it formerly competed with Mercury) and front-wheel drive Acura and Lexus models, while Cadillac is aimed at the "luxury" segment which generally encompasses the performance-oriented BMW and Mercedes-Benz marques. The premium compact segment is targeted at a niche market of consumers who found the existing entry-level luxury offerings (mostly consisting of compact executive cars - see below) to be too expensive. By offering a smaller, lighter, more fuel-efficient, and less expensive vehicle, premium compacts introduce younger buyers to the luxury marque, in hopes of retaining the coveted customer loyalty. This includes for example the Alfa Romeo Giulietta (940),
Toyota Hilux market until 1972, allowing the Datsun Truck to maintain a strong market presence. The Hilux was offered as a replacement to the Toyota Crown, Toyota Corona, and Toyota Corona Mark II based pickup trucks in Japan, as the Crown, Corona, and Corona Mark II were repositioned as passenger sedans. In spite of the name "Hilux", it was a luxury vehicle only when compared to the Stout. The Hilux was engineered and assembled by Hino Motors to replace the earlier vehicle that the Hilux was derived from, called the Briska in the niche beneath the larger and older Stout – it