Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos "Gentlemen Prefer Blondes", now lost, was released in 1928, starring Ruth Taylor (as Lorelei Lee), who took her role so seriously that as soon as the film was finished she married a millionaire named Paul Zuckerman and never worked again. From 1927 to 1929, Loos and Emerson traveled extensively, which was hard on Loos' health. All their winters were spent in Palm Beach, where Emerson would indulge in social climbing. There Loos met Wilson Mizner, a witty and charming real estate speculator and in some quarters – confidence man. Though they saw each other every day, the relationship, what there