Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Luxury vehicle than . This bracket includes the full lineups of Rolls-Royce and Bentley, as - unlike mainstream luxury brands such as Audi, Porsche, BMW, and Mercedes-Benz - these marques do not offer lower-priced, entry-level luxury or mid-luxury cars. As of late 2011, super luxury automakers have been "pledging higher sales and offering ever sexier models" despite the economic uncertainty. In Asia, one vehicle is recognized as being ultra-luxurious and very exclusive; the Toyota Century. First introduced in 1967, it was only available with a V8 engine until 1997 when it was introduced with a V12 engine, the only Japanese built vehicle