Action Force vehicles included a white and grey Jeep, a white artillery piece and a white missile battery. Both the action figures and the vehicles borrowed elements from the first generation models and the new casts licensed from the "G. I. Joe" toyline from Hasbro. There was also an Action Force fan club promoted both on the figures' packaging and in the "Battle Action Force" comic book. In 1984, additional figures and vehicles were cast, borrowing heavily from the G.I. Joe and Cobra ranges. During this time, the Action Force toyline branched out into video games, audio stories on cassette tapes, stationery,
Action Man head to be held back in a "sharpshooter" pose. This was the idea of the son of John Hawkes, who was Design Director after Bill Pugh. The talking Action Commander released in the late sixties issued eight commands at random (depending on how far out you pulled the cord); "This is your commander speaking", "Enemy aircraft action stations", "Volunteer needed for a special mission", "Enemy in sight: range 1000", "Action Man patrol fall in", "Hold your fire until I give the order", "Mortar attack dig in", and "Commander to base request support fire". The Dynamic Physique Talker introduced in 1978