Cosmopolitan (magazine) as a "bland" and boring magazine by critics. Cosmopolitan's circulation continued to decline for another decade until Helen Gurley Brown became chief editor in 1965. Helen Gurley Brown changed the entire trajectory of the magazine during her time as editor. Brown remodeled and re-invented it as a magazine for modern single career women. Completely transforming the old bland Cosmopolitan magazine into a racy, contentious and well known, successful magazine. As the editor for 32 years, Brown spent this time using the magazine as an outlet to erase stigma around unmarried women not only having sex, but also enjoying it. Known
James Brown (editor) Magazine Editors' "Editors' Editor of the Year" award for his work on the title. In a 1997 "Independent" interview, Brown expressed pride in his accomplishment in beginning "Loaded", stating, "The facts are there. I started the most influential magazine in Britain in the last 10 years and made my last company millions and millions and millions of pounds after an outlay of virtually nothing, and I've got something like six or seven major publishing awards." In 1997 Brown left "Loaded" for the British edition of "GQ". He launched the "Man of the Year" Awards and hired the then-unknown chef Jamie