Lever fulcrum to where the output force is applied (point "B"), then the lever amplifies the input force. On the other hand, if the distance "a" from the fulcrum to the input force is less than the distance "b" from the fulcrum to the output force, then the lever reduces the input force. The use of velocity in the static analysis of a lever is an application of the principle of virtual work. A lever is modeled as a rigid bar connected to a ground frame by a hinged joint called a fulcrum. The lever is operated by applying an input
William Lever, 1st Viscount Leverhulme about advertising, "I know half my advertising isn't working, I just don't know which half." William Lever, 1st Viscount Leverhulme William Hesketh Lever, 1st Viscount Leverhulme (; 19 September 1851 – 7 May 1925) was an English industrialist, philanthropist, and politician. Having been educated at a small private school until the age of nine, then at church schools until he was fifteen; a somewhat privileged education for that time, he started work at his father's wholesale grocery business in Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight