Toyota models under its Lexus division, ranging from the LS sedan to RX crossover and LX SUV. Luxury-type sedans produced under the Toyota brand included the Century, Crown, and Crown Majesta. A limited-edition model produced for the Emperor of Japan was the Century Royal. Toyota-branded luxury vehicles tend to be Japan-only. In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine", building private ownership motorboats, currently sold only in Japan. A small network in Japan sells the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled under the Lexus
Luxury vehicle ES and LaCrosse emphasize "comfortable, reasonably priced luxury", while the TL has recently been targeted at the entry-level luxury sport market due to its SH-AWD. Recently, the entry-level luxury has been very competitive, and there has been price-overlapping with well-equipped non-luxury cars. The bestselling vehicles of the marque are frequently compact executive cars, such as the BMW 3 Series that makes up 40% of the vehicles that BMW sells worldwide. The mid-size luxury segment is commonly referred to as executive cars in Britain, "Obere Mittelklasse" in German, and "Grandes Routières" in French. Examples of models in this category include Acura