Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Toyota Aurion (XV40) car. On 9 February 2006, Toyota Australia unveiled the Aurion alongside the Aurion Sportivo concept at the Melbourne International Motor Show at an official press conference. Toyota dropped the Avalon tag for their new large car, as it had gained a reputation to be an uninspiring car, both in the flesh and to drive. Toyota made use of the "Aurion" name to give the car a fresh start. Aurion means "tomorrow" in Ancient Greek, and Aurora translates to "the dawn" in Latin. The name was chosen after consumer research on more than 30 potential names. This gives implications of a