The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Snarl (Transformers) Snarl (Transformers) Snarl is the name of several different fictional characters in the various Transformers universes. Snarl is one of the members of the Autobot sub-group called the Dinobots led by Grimlock. He turns into a robotic Stegosaurus. The toy that became Snarl was originally part of the Diaclone toy from Takara. Snarl is an Autobot who grudgingly follows the orders of Dinobot leader Grimlock and leaves the thinking to others. He's generally unhappy and a loner. His uncommunicative nature adds to his alienation. Only battle can elevate his spirits. Few of his comrades experience the joyous heights that Snarl