The Oldie the years with such slogans as ""The Oldie": Buy it before you snuff it", and its lampooning of youth subculture and what it sees as the absurdities of modern life. It was the first mainstream publication to break the Jimmy Savile sex scandal. Despite being called "The Oldie", the magazine often stresses that it is not an age-specific publication, and has many readers in their twenties, thirties and forties. It has similarities to "Punch", "Viz", "The Spectator", "Private Eye", and "The New Yorker". The Oldie of the Year Awards (TOOTY) is the magazine's annual awards ceremony, hosted by Terry Wogan
Would It Kill You? of "Blare Magazine" gave the album three stars out of five, but was less complimentary, writing that ""Would It Kill You?" may still be a candy-coated disc but it’s an album that takes a stab in the dark, even if it pierces a damsel with a soft spot for lovesick seventh grade poetry." "Would It Kill You?" was released on November 9, 2010, and charted at number 104 on the "Billboard" 200; the album only managed to chart for a single week before falling off. However, the record also charted on the "Billboard" Top Rock Albums chart—peaking at number 22