Melchester Rovers promotion to the top flight in the 1940s. And they finished runners-up in 1949, losing the title to North Ham just in the last game of the season. In 1954, however, the first "Roy of the Rovers" strip appeared, telling the story of the club and its star striker Roy Race (whose grandfather, Billy Race, had played for the club in the early part of the 20th century). Melchester finally became League Champions in 1958, and won the FA Cup the following season, by which time Race was captain. It was in the 1960s, however, that Rovers became a footballing
Roy of the Rovers framed around themes "remarkably similar to those at the center of the Roy Race fiction and ideology ... there was a clear sense of mourning for the loss of an age". "Roy of the Rovers Annual"s were produced every year from 1958 until 1994, and again in 2000. A number of tie-in books were also published, including a handful of paperback prose storybooks in 1977 and 1993, and two football quiz books in 1978 and 1979. Roy of the Rovers never made the leap from page to screen, although he did make an appearance on the BBC comedy sports quiz