Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos look up", she lamented, "but what a terrible let down it would be to find out that I was smarter than he was." The pictures for Famous Players-Lasky were not as successful as their previous films, partly because they starred Broadway headliners not adept at screen acting. In addition to their film "collaborations" the couple wrote two books: "Breaking Into the Movies", published in 1919, followed by "How to Write Photoplays" in 1921. Though the scripts carried both names, they were mostly products of Loos alone. Later Loos would claim that Emerson took all the money and most of the