The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Devastation The Transformers: Devastation The Transformers: Devastation is a six-issue comic book miniseries, published by IDW Publishing, based on the Transformers and following on from "". Issue 1 of "Devastation" was released on October 3, 2007, with issue 2 following on the 24th of October and was published monthly until February 2008. A follow-up entitled "" then followed. The series is available in The Transformers: Volume 3. The story begins with Nightbeat puzzling out the Machination events of both "" and "" to Optimus Prime and Prowl. Prime attempts to get proactive by moving the Ark-19 to the Gulf of Mexico.