The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: Revenge of the Fallen book entitled "Transformers: The Movie Universe", which intended to provide factual data on the characters of the film. On June 10, 2009, the comic book adaptation of the film, written by Simon Furman was released. Additionally, Alan Dean Foster also wrote the novelization for the film. Meanwhile, Dan Jolley wrote "Transformers: Revenge of the Fallen: The Junior Novel", a 144-page book oriented at a younger audience than the one by Foster. Lastly, a book titled "Transformers: The Art of the Movies" was released, documenting behind-the scenes aspects of the making of the film. Other minor tie-in publications include "Transformers: Revenge