The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Reign of Starscream Hasbro advised Mowry on the story, leading to four script drafts. They rejected his idea to make the series introduce characters for the next film (which Alex Milne designed), making it into a wrap-up to the first film. However, when discussing the official prequel to the sequel film, it was mentioned that "Transformers: Destiny" would reference "The Reign of Starscream". The first issue's "B" cover is modeled after Marvel Comics's "The Transformers" (USA) #5, where Shockwave stands against "Are All Dead" graffiti. Transformers: The Reign of Starscream Transformers: The Reign of Starscream is an IDW Publishing comic book, a sequel