Toyota models under its Lexus division, ranging from the LS sedan to RX crossover and LX SUV. Luxury-type sedans produced under the Toyota brand included the Century, Crown, and Crown Majesta. A limited-edition model produced for the Emperor of Japan was the Century Royal. Toyota-branded luxury vehicles tend to be Japan-only. In 1997, building on a previous partnership with Yamaha Marine, Toyota created "Toyota Marine", building private ownership motorboats, currently sold only in Japan. A small network in Japan sells the luxury craft at 54 locations, called the "Toyota Ponam" series, and in 2017, a boat was labeled under the Lexus
Toyota Aurion (XV40) Toyota Australia then commenced work on the development of the car, concurrently developing both the Australian car and the version for Asia. Beranger proclaims that the entire engineering undertaking, "is probably one of the most significant jobs that any subsidiary of Toyota Japan has done anywhere in the world." The Australian variant of the car was codenamed "323L". Despite both cars being essentially identical, Australia was given a different code due to the car occupying a broader range in that market—from a fleet vehicle to a sports-oriented model. In Asia, the car's role is much narrower, being a high-end luxury