Blonde stereotype considered attractive for long periods of time in various European cultures, particularly when coupled with blue eyes. This perception is exploited in culture and advertising. In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes". Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?" Some women have reported they feel other people expect them to be
Anita Loos but thought Monroe was inspired casting. The success of "Blondes" the second time around meant Loos had a greater profile than ever before. She moved to a more spacious apartment at the Langdon Hotel and bought a car; she and her companion Gladys Tipton would travel to visit friends whenever the mood struck. In 1950, Loos began writing "A Mouse is Born", another novel, and when it was safely in the hands of the publisher she left for the continent, her first trip to Europe in 20 years. A "Mouse is Born" had a lukewarm reception, but by then Loos