Gentlemen Prefer Blondes (musical) Gentlemen Prefer Blondes (musical) Gentlemen Prefer Blondes is a musical with a book by Joseph Fields and Anita Loos, lyrics by Leo Robin, and music by Jule Styne, based on the best-selling novel of the same name by Loos. The story involves an American woman's voyage to Paris to perform in a nightclub. The musical opened on Broadway in 1949 (running for 740 performances and introducing Carol Channing), a London production was mounted in 1962, and there was a Broadway revival in 1995. An adaptation called "Lorelei" (also starring Carol Channing) played on Broadway in 1974. It was made into
Anita Loos Mizner. When they returned to New York in the spring of 1930, Emerson expressed his unhappiness at her inattention, and the guilt-ridden Loos would spend much more time alone. Emerson had also unwisely invested "their" money, which was lost in the stock market crash, and suggested she return to work. Loos was not unhappy with this, and within a few months had produced a stage adaptation of "But Gentlemen Marry Brunettes" and a comedy "Cherries are Ripe". With their income reduced, the couple moved to a residential hotel and did less traveling in 1931. Not long after, Loos came upon