The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: War for Cybertron in the mid 70% range across all three platforms. Several reviewers cited it as an improvement over past "Transformers" games. Critics generally felt that the cooperative and multiplayer versus modes were solid, but cited repetitive visuals in regards to the game's setting. "War for Cybertron" is set on the planet Cybertron, prior to the Transformers' contact with the planet Earth. Robotic in nature, each Transformer has the ability to transform from their robot mode to an alternate form, such as a tank or jet. The Transformers are engaged in total civil war with one another. A group of evil Transformers