Lillian Lorraine reportedly was a large influence on Anita Loos in the creation of the character of Lorelei for the novel "Gentlemen Prefer Blondes". Although her affair with Ziegfeld was over by the end of the 1910s, her box office drawing power kept her in a number of his productions of the period. Lorraine's fame waned in the 1920s, and she worked for a period in vaudeville. Lorraine's first marriage was to Frederick M. Gresheimer. They married on March 27, 1912 after meeting on a beach. Ten days later, Lorraine announced that the marriage had been a mistake and that the couple
Anita Loos unfair reimbursement and was subsequently replaced. The new assistant director had eyes for Loos, who had filed for divorce from her estranged first husband. Emerson proposed marriage. They were married at the Schenck estate on June 15, 1919. Loos was among the first to join Ruth Hale's Lucy Stone League, an organization that fought for women to preserve their maiden names after marriage. Hale, wife of playwright Heywood Broun had struggled to get a U.S. passport issued in her birth name. The couple moved into a modest Murray Hill apartment and cut back to two films a year in order