Luxury vehicle growing interest in luxury vehicles from emerging markets such as China and Russia. The entry-level luxury segment has been very competitive, and there has been price-overlapping with well-equipped non-luxury cars. For example, in Canada, several luxury manufacturers set sales records in August 2009, due mostly to aggressive incentives on entry-level luxury vehicles. In September 2009, BMW, Mercedes-Benz, Lexus and Audi all saw their Canadian sales increase by more than 10 per cent compared to a year earlier, despite overall Canadian auto sales being down 3.5 per cent compared to September 2008. The head of Mercedes-Benz Canada suggested that the brand
Luxury vehicle the United States, the mid-luxury segment is dominated by Mercedes-Benz and BMW, as executive cars from lesser-known manufacturers such as Citroën and Infiniti have not had much success. Vehicles in this segment include the mid-range models of several luxury car manufacturers. Executive cars such as the BMW 5 Series are crucial to a luxury automaker's bottom line, and although not the highest-selling model, they generate a significant amount of profits due to the lucrative technology options. Also known as full-size luxury cars, grand saloons, flagship car, or premium large cars, while "Oberklasse" is used in Germany. Many of these are