Rose (Doctor Who episode) costume of a battered leather jacket was in Davies' original pitch, but the clothing also went with Eccleston's desire not to have clothes dominating his time on the show. The Ninth Doctor's clothes do not dominate him, but rather create a simple silhouette and an "action man" vibe. Billie Piper's casting as Rose Tyler was announced in May 2004. According to executive producer Julie Gardner, former pop star Piper "fits the bill perfectly" as a "unique, dynamic partner for Christopher Eccleston". Davies described Rose as "the ordinary person who stumbles into something extraordinary and finds herself their equal." Camille Coduri
Rose (Doctor Who episode) later said, "They handled it very badly, but they issued an apology and I dropped it" in a 2010 interview. After it was announced that Eccleston was leaving the BBC said that they were in talks with David Tennant to take over the role and he became the bookmakers' favourite, with odds at 1/10 and William Hill refusing to take any more bets on who would be cast as the new Doctor. A BBC spokesman said that they had "hoped, rather than expected" that Eccleston would continue in the role. "Rose" received positive reviews and was seen as a successful