Toyota Mark II most of all, its reliability; the Cressida was quickly gaining a reputation for outstanding ownership. In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1 vehicle"; alternatively called the "Circle-F" project), a clandestine effort aimed at producing a world-class luxury sedan for international markets. This led to the creation of an all new, full size luxury sedan designed for export markets and was called the Lexus LS. The US-market 1981 Cressida was the first car to come with motorized automatic shoulder harnesses which wrapped around front seat occupants when the door was closed and the
Toyota Hilux market until 1972, allowing the Datsun Truck to maintain a strong market presence. The Hilux was offered as a replacement to the Toyota Crown, Toyota Corona, and Toyota Corona Mark II based pickup trucks in Japan, as the Crown, Corona, and Corona Mark II were repositioned as passenger sedans. In spite of the name "Hilux", it was a luxury vehicle only when compared to the Stout. The Hilux was engineered and assembled by Hino Motors to replace the earlier vehicle that the Hilux was derived from, called the Briska in the niche beneath the larger and older Stout – it