Luxury vehicle design and engineering". Aimed at wealthy buyers, such automobiles might be generically termed "luxury cars". This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit." Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." Luxury vehicle makers may either be stand-alone companies in their own right, such as BMW and Mercedes-Benz, or a division/subsidiary of a mass market automaker (e.g., Lexus is part of Toyota). Badge
Toyota Aurion (XV40) quantity, having never designed a production vehicle, it took the division some time to convince Japan that they could indeed design a car themselves. When the 380L was consigned to a presentation with Japanese Toyota officials, TSA's lead designer Nick Hogios was requested to tender a proposal for the next-generation "042L" Camry design competition. While his submission was not chosen, Hogios was summoned to work on what would become the Aurion, then exclusively referred to as the "Asian" or "prestige" Camry, and codenamed "043L". Due to the success of TSA's earlier concepts and the 380L, Toyota Australia was given the