Henry Ford over to his son Edsel Ford in December 1918. Henry retained final decision authority and sometimes reversed the decisions of his son. Ford started another company, Henry Ford and Son, and made a show of taking himself and his best employees to the new company; the goal was to scare the remaining holdout stockholders of the Ford Motor Company to sell their stakes to him before they lost most of their value. (He was determined to have full control over strategic decisions.) The ruse worked, and Ford and Edsel purchased all remaining stock from the other investors, thus giving the
Car model oldest North American car nameplate. "Nameplate" is also sometimes used more loosely, however, to refer to a brand or division of larger company (e.g., GMC), rather than a specific model. Without any equipment, upholstery and exterior trim is usually determined by the trim level, the car model often defines the styling theme and platform that is used. The model also defines the body style(s) and engine choice(s). Some models have only one body style (e.g. the Mazda 2 hatchback), while other models are produced in several body styles (e.g. the Audi A3, which has been produced in hatchback, sedan and