The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
The Transformers: Spotlight by Megatron. Ramjet was introduced in the New Avengers/Transformers crossover <ref name="new avenger/transformers 2"></ref> with his Spotlight taking place concurrently with "Escalation". "Arcee" takes place concurrently with issue 5 of "", with Prime pulling the Autobots from Earth as a direct result of what happened in that issue. "Arcee" also acts as a sequel to "Optimus Prime", picking up on many themes introduced in that story, such as the fate of the Monster Pretenders and the introduction of Jhiaxus. "Grimlock" follows up on both Grimlock being recovered by Skywatch and the Machination plotline in "Devastation", as well as acting as