The Transformers (TV series) of that strategy, the process was repeated in 1984 when Hasbro marketing vice president Bob Prupis approached Marvel to develop their new robot series, which Jay Bacal dubbed "Transformers." Marvel's Editor-in-Chief at the time, Jim Shooter, produced a rough story concept for the series, creating the idea of the two warring factions of alien robots – the heroic Autobots and the evil Decepticons. To flesh out his concept, Shooter called upon veteran editor Dennis O'Neil to create character names and profiles for the cast, but O'Neill's work did not meet with Hasbro's expectations, and they requested heavy revisions. O'Neill declined
Transformers: The Covenant of Primus Primus is an actual relic in the Transformers universe. This concept was first introduced in "Beast Wars", where the Covenant is regarded as a sacred text by the Transformers. Several passages of it are quoted in the series finale "Nemesis", and several are known to be modified Bible verses. From 1998 to 2000 the annual Transformers fan convention Botcon had exclusive storyline that included a group of characters known as the Covenant of Primus. This group consisted of Twelve pre-Cybertronian Transformers based on the Zodiac and created by Primus as a last resort defense against the return of his nemesis,