J.P. Wiser's Whisky by 60%, reducing waste water contaminant by 90% and reducing overall energy consumption by 40%. J.P. Wiser had high standards for his signature product, aiming to refine the process for making Canadian whisky and raise above the impure and under-aged whiskies of the time. He soon became known for being blended with exacting care and aged to perfection in white oak barrels. Canada's Food and Drugs Act requires whisky labeled as "Canadian Whisky" be mashed, distilled and aged three years in wooden casks of less than 700 L. Due to the openness of this definition, a Master Blender is free
The Whisky Barrel whiskies aimed at investors. The Scotch Whisky Regulations 2009, intended to provide Scotch whisky producers and retailers protection from foreign imitations, came into force on 23 November 2009 and apply to all home nations of the United Kingdom. The regulations apply to production, labelling, advertising and packaging of Scotch whisky. As a direct result The Whisky Barrel company cannot transfer or bottle oak casks of maturing Scotch whisky outside Scotland from 22 November 2012; all single malt Scotch whisky can only leave the country for retail purposes if it is contained within a bottle clearly stating its contents and source.