Paddington Bear language" as "infrequent", saying it referred to "a single mumbled use of 'bloody'". To celebrate the release of the film, the Paddington Trail was launched. From 4 November until 30 December 2014, 50 Paddington statues were placed around London close to museums, parks, shops and key landmarks. The statues have been created by artists, designers and celebrities, including supermodel Kate Moss, actress Nicole Kidman, and "Downton Abbey" star Hugh Bonneville. As the lead charity partner of The Paddington Trail, the NSPCC held an online auction in November and a live auction in December for the statues. All proceeds from the
Paddington Bear so hard to get things right." He was discovered in Paddington Station, London, by the (human) Brown family who adopted him, and thus he gives his full name as "Paddington Brown". As of June 2016, the Paddington Bear franchise is now owned by Vivendi's StudioCanal. Bond, however, continued to own the publishing rights to his series (until his death on 27 June 2017), which were licensed to HarperCollins in April 2017 for the next six years. Michael Bond based Paddington Bear on a lone teddy bear he noticed on a shelf in a London store near Paddington Station on Christmas