GuLF Study GuLF Study The GuLF Study, or Gulf Long-term Follow-up Study, is a five-year research project examining the human-health consequences of the "Deepwater Horizon" oil spill in April 2010. The spill followed an explosion on a drilling rig leased by BP, the British oil company, and led to the release of over four million barrels of oil into the Gulf of Mexico, 48 miles off the coast of Louisiana in the United States. The study was set up in June that year by the United States Department of Health and Human Services. It is being conducted by the National Institute of
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In