VoteVets.org Republicans, 25 percent Independents, and 20 percent Democrats. In May 2010, VoteVets launched an ad campaign in response to the Deepwater Horizon oil spill. The massive $1.5 million television and web ad campaign was the first to make the connection between the BP oil spill in the Gulf of Mexico and American national security. The ad campaign features a veteran who served with the Louisiana National Guard, cleaning up the massive spill, speaking from a polluted shoreline of Louisiana. In the ad, Louisiana resident and veteran Evan Wolf makes the point that the necessity of using the Guard to help
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In