Jaws 2 Zanuck realized that someone else would produce the film if they did not, and preferred to be in charge of the project themselves. In October 1975, Steven Spielberg told the San Francisco Film Festival that "making a sequel to anything is just a cheap carny trick" and that he did not even respond to the producers when they asked him to direct "Jaws 2". He claimed that the planned plot was to involve the sons of Quint and Brody hunting a new shark. Brown said that Spielberg did not want to direct the sequel because he felt that he had
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of