Deepwater Horizon explosion Deepwater Horizon explosion The "Deepwater Horizon" drilling rig explosion was the April 20, 2010, explosion and subsequent fire on the "Deepwater Horizon" semi-submersible Mobile Offshore Drilling Unit (MODU), which was owned and operated by Transocean and drilling for BP in the Macondo Prospect oil field about southeast off the Louisiana coast. The explosion and subsequent fire resulted in the sinking of the "Deepwater Horizon" and the deaths of 11 workers; 17 others were injured. The same blowout that caused the explosion also caused a massive offshore oil spill in the Gulf of Mexico, considered the largest accidental marine oil spill
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In