Health consequences of the Deepwater Horizon oil spill Health consequences of the Deepwater Horizon oil spill The Health consequences of the "Deepwater Horizon" oil spill are health effects related to the explosion of the "Deepwater Horizon" offshore drilling rig in the Gulf of Mexico on April 20, 2010. An oil discharge continued for 84 days, resulting in the largest oil spill in the history of the petroleum industry, estimated at approximately 206 million gallons (4.9 million barrels). The spill exposed thousands of area residents and cleanup workers to risks associated with oil fumes, particulate matter from controlled burns, volatile organic compounds (VOCs), polycylic aromatic hydrocarbons (PAHs), and heavy
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In