A-side and B-side pirate radio stations operating off the British coast in the 1960s would buy the publishing rights to the B-sides of records they expected to be hits, and then plug the A-sides in the hope of driving up sales and increasing their share of the royalties. Occasionally, the B-side of a single would become the more popular song. This sometimes occurred because a DJ preferred the B-side to its A-side and played it instead. Some examples include "I Will Survive" by Gloria Gaynor (originally the B-side of "Substitute"), "I'll Be Around" by the Spinners (originally the B-side of "How Could I
Emotion: Side B Jepsen's decision to release "Side B" in the aftermath of "Emotion"'s campaign fumble was observed upon. Writing for "Exclaim!", Jill Krajewski quipped: "[...] if the rollout of "Emotion" was overthinking it, "Side B" finds Jepsen coming to a sweet realization: Don't think it over." She praised EP for its high "single potential" and ponders if the songs were blueprints to "Run Away with Me", "the" megahit of its parent album, "And yet, in their raw state, they show Jepsen at her most powerful and unfettered [...]" In a more mixed review, the 405's Mark Matousek states that "Side B" is