The Voice UK referred to as a "big, exciting and warm-hearted series"and a "new generation in its genre". The discomfort caused by the poor design of the chair, which weighs 19-stone, has drawn criticism from will.i.am, who claims that it makes him hunch his shoulders. There are five different stages: producers' auditions, Blind auditions, Battle phase, Knockout stage and live shows. "The Voice UK"s first stage is the producers' auditions, which are not shown on television. The first shown stage is the blind auditions, where they sing in front of the coaches. The coaches have their backs to the singer, and if they
The Voice UK a viable artist". Mark Goodier also questioned the motives of Universal Music saying, "Universal have to be doing this because they want market share." On whether "The Voice" is to become a "huge hit" in the UK, he added, "It really depends on whether they find a star or not." On 23 December 2016, Irish commercial broadcaster TV3 announced that "The Voice UK" would be shown on the channel. After RTÉ One cancelled "The Voice of Ireland" in favour of "Dancing with the Stars". As of March 2016, "The Voice UK" has had four top 10 singles, two top ten