L.H.O.O.Q. and wrote "Moustache par Picabia / barbiche par Marcel Duchamp / avril 1942". As was the case with a number of his readymades, Duchamp made multiple versions of "L.H.O.O.Q." of differing sizes and in different media throughout his career, one of which, an unmodified black and white reproduction of the "Mona Lisa" mounted on card, is called "L.H.O.O.Q. Shaved". The masculinized female introduces the theme of gender reversal, which was popular with Duchamp, who adopted his own female pseudonym, Rrose Sélavy, pronounced "Eros, c'est la vie" ("Eros, that's life"). Primary responses to "L.H.O.O.Q." interpreted its meaning as being an attack
Duchamp (clothing) Duchamp (clothing) Duchamp is a British men's clothing and accessories company founded in 1989. The company was founded in 1989 by Mitchell Jacobs, a former buyer at Browns. The company was named after the French artist Marcel Duchamp with the following claim by Jacobs : "Duchamp turned everyday objects into art and I turned everyday icons of men's fashion into wearable art". Duchamp initially specialised in cufflinks and branched in 1992 into ties, with characteristic bold colours and "futuristic" designs. Jacobs established a wholesale trade and opened in 1998 a small boutique in Notting Hill In 2006, when the founder