The Voice UK (series 3) direction of the babies, and stops all the crying. The voice captures the attention of Minogue and Wilson, who both turn around to see who is singing. will.i.am and Jones then turn, as the voice is revealed to be one of the babies, prompting the tagline "A Star is Born". On 1 January 2014, a new edition of the trailer aired, where another baby sings, in a more R&B style, also impressing the coaches. As part of BBC One's promotion of its 2014 schedule, "The Voice UK" aired the first clips of the Blind Auditions, featuring a male artist walking
The Voice UK purely on their voice and their voice alone. It's really feel-good and the coaches are incredible." Devised by John de Mol, the creator of "Big Brother", "The Voice" is based on the Dutch TV programme "The Voice of Holland" and is part of "The Voice" franchise, being based on the similar US format. The BBC were "desperate" to get "The Voice UK" after they axed "So You Think You Can Dance". According to Anita Singh from "The Daily Telegraph", the BBC have spent £22 million on buying the rights to the show, which will last two years. Of the amount