Volume and extent of the Deepwater Horizon oil spill Volume and extent of the Deepwater Horizon oil spill The "Deepwater Horizon" oil spill was discovered on the afternoon of 22 April 2010 when a large oil slick began to spread at the former rig site. According to the Flow Rate Technical Group, the leak amounted to about of oil, exceeding the 1989 "Exxon Valdez" oil spill as the largest ever to originate in U.S.-controlled waters and the 1979 Ixtoc I oil spill as the largest spill in the Gulf of Mexico. BP has challenged this calculation saying that it is overestimated as it includes over of oil which was
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In