The Rocky Horror Show staged Gil Carretero's vision of "The Rocky Horror Show" at Teatro Pigalle in Buenos Aires, Argentina. The show was directed by Gil Carretero, who also mounted and directed the Madrid production, and libretto was adapted by Jorge Schussheim. The characters Frank-N-Furter, Brad and Janet were renamed to Frank Burguesa, Ceiro and Sibila. The Usherette renamed to Acomodadora. The cast featured Osvaldo Alé as "Frank Burguesa", Valeria Lynch as "Sibila Cooley", Ricardo Pald as "Theiro Smith", Sergio Villar as Riff-Raff, Linda Peretz as Magenta / Acomodadora, Anna Maria Cores as Columbia, Carlos Wibratt as Eddie and Dr. Scott, Eddie Sierra (aka
Magenta paint manufacturers, Francisque and Joseph Renard, who began to manufacture the dye in 1859. In the same year, two British chemists, Chambers Nicolson and George Maule, working at the laboratory of the paint manufacturer George Simpson, located in Walworth, south of London, made another aniline dye with a similar red-purple color, which they began to manufacture in 1860 under the name "roseine". In 1860 they changed the name of the color to "magenta", in honor of the Battle of Magenta fought between the French and Austrians at Magenta, Lombardy the year before, and the new color became a commercial success.