The Voice UK (series 7) will.i.am would be returning as a coach on the show for his seventh series, with ITV stating that they were in "all parties" to have Sir Tom Jones to return as a coach as well. After much speculation regarding his future on the programme, on 6 August 2017, Gavin Rossdale announced his departure from the programme, after just one series as a coach. Following this announcement, Danny Jones became the favourite to replace Rossdale, after impressing show producers in his performance on the junior spin-off programme "The Voice UK", though former coach Ricky Wilson was also in the running, as
The Voice UK first came to the public eye when the BBC revealed that it was exploring the possibility of acquiring the rights. However, ITV was also interested as it was concerned that "The X Factor" could lose ratings after Simon Cowell, Cheryl and Dannii Minogue left the panel. ITV were said to be afraid that the show with would "upstage" theirs. It was reported by "The Sun" that BBC and ITV were in a "bidding war" for "The Voice UK". "The Sun" Colin Robertson and Leigh Holmwood stated that ITV were "nervous", "fearing" that "The Voice UK" could "undermine" the "X Factor".