Environmental impact of the Deepwater Horizon oil spill died off in the areas that were affected by the underwater plumes that stretched out miles beyond the spill site. The foraminifera have returned in some areas but in other areas they have burrowed into the sediments, stirring them up all over again. Noting that it took several years for the herring population to crash following the Exxon Valdez oil spill, the researchers expressed concerns that it may also take years for long-terms effects to become apparent in the gulf. Environmental impact of the Deepwater Horizon oil spill The 2010 "Deepwater Horizon" oil spill in the Gulf of Mexico has
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In