Reactions to the Deepwater Horizon oil spill stations selling its fuel under the BP, Amoco and ARCO banners. Most are owned locally, under contract to buy BP fuel. The Deepwater Horizon oil spill inspired new protests against all off-shore oil drilling, including the Greenpeace protest where activists painted "No Arctic Drilling" with spilled BP oil on the side of a ship in the Gulf en route to drill in the Arctic. At the protest, Phil Radford of Greenpeace called for "President Obama [to] ban all offshore oil drilling and call for an end to the use of oil in our cars by 2030." The Organization for International
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In