Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Kenner Star Wars action figures style, with larger muscles, and are known to collectors as "Power of the Force 2". The "Power of the Force 2" figures continued to be branded as Kenner until 1999, when they were rebranded as Hasbro. Hasbro continues to market "Star Wars" action figures to the present day. Kenner's success with the "Star Wars" line motivated creators of other action-adventure movies to market their own action figure lines. In the 1982 horror film "Poltergeist", two children are shown playing with "Star Wars" action figures. Later that year, the film "E.T. the Extra-Terrestrial" also featured "Star Wars" action figures, which are