Estelle Reiner Harry Met Sally...", in which director Rob Reiner cast his mother as a customer in a scene with stars Billy Crystal and Meg Ryan at Katz's Delicatessen, in which Ryan fakes what was described as "a very public (and very persuasive) orgasm". Approached by a waitress after Ryan finishes, Reiner deadpans "I’ll have what she’s having". The line was ranked 33rd on the American Film Institute's list of the Top 100 movie quotations, just behind "Casablanca"'s "Round up the usual suspects". Reiner died of natural causes on October 25, 2008 at age 94 in her home in Beverly Hills, California.
Orgasm Inc. lives concerning health, illness, desire, and orgasm. "Orgasm Inc." premiered at the Hot Docs Documentary Film Festival in 2009. It has shown in over 70 film festivals all over the world, including the International Documentary Film Festival Amsterdam (IDFA), the Big Sky Documentary Film Festival, and the Independent Film Festival of Boston. The film has also been broadcast on national television in Canada, Finland, France, Italy, Brazil, Israel, Spain, Poland, the Netherlands, United States and Japan. The film was picked up by First Run Features who released the movie in cinemas in the U.S. on February 11, 2011. Since its