Star Wars Day Star Wars Day "Star Wars" Day, May4, celebrates George Lucas' "Star Wars". It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase "May the Force be with you" as "May the Fourth be with you". Even though the holiday was not created or declared by Lucasfilm, many "Star Wars" fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm as an annual celebration of "Star Wars". Apocryphally, the reference was first used
Star Wars Pez to the Geico chameleon." The Clayton Historical Museum, in Clayton, California opened a new exhibit on the history of candy manufacture in January 2012 that featured these confectionery dispensers. Pez with "Star Wars" characters have been featured prominently in the Star Wars Museum in Maryland. The "Star Wars" Pez dispensers are pictured on a fan website, which describes them as "some Candy Heads from 1980". The Pacific Science Center sold Pez at a popular exhibit about "Star Wars". These branded dispensers are among the "top sellers" at the gift shop at the Burlingame Museum of PEZ Memorabilia, outside San Francisco.