Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars Pez "Star Wars" memorabilia, ("Of course, we had to include the Star Wars Pez Dispensers"), including an oversize Darth Vader figurine. As of early 2012, this museum appears to have closed to the public. Carrie Fisher's "Princess Leia Pez dispenser" is one of the "merchandising horrors" she discusses in her one-woman show "Wishful Drinking". These candy dispensers are featured prominently in the 2010 Emmy Award-winning fan film, "Star Wars Uncut". "Star Wars" Pez has a gateway drug-like effect for some young collectors. One fan of Pez dispensers started her huge hoarde with "Star Wars" figurines at the age of three. Another