Common bleak extracted from the scales of the common bleak, so-called "Essence Orientale" or "pearl essence", (used in making artificial pearls) which is crystalline guanine. Common bleak The common bleak ("Alburnus alburnus") is a small freshwater coarse fish of the cyprinid family. The body of the bleak is elongated and flat. The head is pointed and the relatively small mouth is turned upwards. The anal fin is long and has 18 to 23 fin rays. The lateral line is complete. The bleak has a shiny silvery colour; and the fins are pointed and colourless. The maximum length is approximately 25 cm. In
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture