A-side and B-side pirate radio stations operating off the British coast in the 1960s would buy the publishing rights to the B-sides of records they expected to be hits, and then plug the A-sides in the hope of driving up sales and increasing their share of the royalties. Occasionally, the B-side of a single would become the more popular song. This sometimes occurred because a DJ preferred the B-side to its A-side and played it instead. Some examples include "I Will Survive" by Gloria Gaynor (originally the B-side of "Substitute"), "I'll Be Around" by the Spinners (originally the B-side of "How Could I
Gloria Gaynor Australia, Canada, Germany and the UK. The song would go on to be certified silver by the British Phonographic Industry, and subsequently gold in the US. Capitalizing on the success of her first album, she quickly released her second album, "Experience Gloria Gaynor", later that same year. Some of her lesser-known singles, due to lack of recurrent airplay — including "Honey Bee" (1974), "Casanova Brown" (1975), and "Let's Make A Deal" (1976), as well as her cover of The Four Tops' "Reach Out, I'll Be There" (which also became a #14 hit on the UK Singles Chart) — became hits