Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Lego Star Wars Lego Star Wars Lego "Star Wars" is a Lego theme that incorporates the "Star Wars" saga. Originally it was only licensed from 1999–2008, but the Lego Group extended the license with Lucasfilm Ltd. multiple times: First to 2011 and then again until 2016. In 2012 Disney extended the license another 10-year agreement was signed between the two companies. The brand has spawned five video game releases, developed by Traveller's Tales — "" (2005), "" (2006), "" (2007), "" (2011), and "" (2016). Many short films and miniseries have also been produced. The first Lego "Star Wars", released in 1999, included