Hebburn (TV series) A six-part series was then commissioned by Channel X North and Steve Coogan’s production company Baby Cow Productions. Cook co-wrote the series with Graham Duff, who had written the sitcom "Ideal". Chris Ramsey, a comic from South Shields, was cast to play Jack Pearson, with Kimberley Nixon as his new wife, Sarah. Vic Reeves (credited under his real name, Jim Moir) and Gina McKee were cast as his parents. The show also featured Geordie actors Victoria Elliott and Lisa McGrillis, alongside performances from North East stand-ups Steffen Peddie, Barry Dodds and Alfie Joey. Principal photography began with a week's shoot
James Moir James Moir James Moir (usually known as Jim Moir) is a former senior BBC executive for many years until his retirement in 2003. Among the programmes he produced were "Bruce Forsyth and the Generation Game" from 1971-75. Having been BBC Head of Light Entertainment from 1987–1993, he was appointed Controller of BBC Radio 2 in 1995 and took up his post in 1996. Many assumed this would be a quiet end to his career but he turned the station from a declining backwater to the most popular in the UK, winning back many former Radio 1 listeners who had defected