Jack B. Moore Western Hemisphere Operations. Moore was the president and CEO of the company already in 2010 when a BP oil rig exploded (called the Deepwater Horizon oil spill). It killed eleven workers and spilled millions of gallons of oil into the Gulf of Mexico. This caused one of the worst environmental disasters in US history. The company paid BP over $80 million in a negotiated settlement. Moore has a B.B.A. from the University of Houston. He is a graduate of the Advanced Management Program at Harvard Business School. Moore serves on the board of directors for the American Petroleum Institute (AP!)l,
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In