The Voice UK discography indicating intent to coach them. If more than one coach turns round, power falls into the hands of the singer. Once all four teams are complete, the live shows begin and the singers sing songs chosen for them by the coaches. "The Voice UK" has been referred to as a "big, exciting and warm-hearted series" and a "new generation in its genre" by "The Guardian". It began its eleven-week run on 24 March 2012 on BBC One and its second series began on 30 March 2013. The judging panel was Danny O'Donoghue, Jessie J, Sir Tom Jones and will.i.am, while
The Voice UK first came to the public eye when the BBC revealed that it was exploring the possibility of acquiring the rights. However, ITV was also interested as it was concerned that "The X Factor" could lose ratings after Simon Cowell, Cheryl and Dannii Minogue left the panel. ITV were said to be afraid that the show with would "upstage" theirs. It was reported by "The Sun" that BBC and ITV were in a "bidding war" for "The Voice UK". "The Sun" Colin Robertson and Leigh Holmwood stated that ITV were "nervous", "fearing" that "The Voice UK" could "undermine" the "X Factor".