Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars: Empire at War game set in the "Star Wars" universe, stating "...there's a bright future there for games based on these new properties as well as original Star Wars games like a new real-time strategy PC game that Petroglyph is developing for next year". Ward described the game as taking the real-time strategy genre in a new direction and outlined plans to balance the gameplay between hardcore games and audiences familiar with the "Star Wars" franchise. The game was unveiled by LucasArts on January 21, 2005 with an original release date set for the end of 2005. LucasArts said that the newly formed