Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Lego Star Wars model 7140, the first Lego X-wing. "Star Wars" was the first intellectual property to be licensed in Lego Group history. The first few sets based on the original trilogy were released in 1999, coinciding with the release of "". Sets based on the prequel trilogy ("Episodes 1" to "3") of "Star Wars" would follow, starting with "". As each new film in the prequel trilogy neared its release date, Lego issued new models of ships and scenes in those films, as well as additional sets from the original trilogy. Lego also produced models based on "", which was released early