Coronation Street sets Club on Rosamund Street was revamped and reopened as a medical centre. A new road, Victoria Street, was built to house three shops and two houses. A builders' yard backing onto the betting shop was built. To obscure one of the Granada Television buildings a new viaduct was built on Rosamund Street. This sat behind the Rovers and parallel to Coronation Street and introduced an error, as it did not appear in the opening titles aerial shots of "Coronation Street". The "viaduct" was actually a façade with an optical illusion to make it look complete. A backdrop of some Salford
Coronation Street central figures. These three women remained with the show for 20 years or more, and became archetypes of British soap opera, often being emulated by other serials. Ena was the street's busybody, battle-axe and self-proclaimed moral voice. Elsie was the tart with a heart, who was constantly hurt by men in the search for true love. Annie Walker, landlady of the Rovers Return Inn, had delusions of grandeur and saw herself as better than other residents of "Coronation Street". "Coronation Street" became known for the portrayal of strong female characters, including original cast characters like Ena, Annie and Elsie, and