21st-century fossil fuel regulations in the United States spill has been the Deepwater Horizon spill of 2010. With the exception of Kalamazoo River (2010), all other major spills have occurred around the Gulf of Mexico. In May 2010, the United States Department of the Interior called for an end to drilling in the area of the Deepwater Horizon spill. Despite pushback from oil companies and states, the Supreme Court ruled to keep the moratorium in place until October 2010. BP agreed to financial compensation for the damage they caused, including payouts to the Deepwater Horizon Oil Spill Trust. Regulations drafted after the accident required oil companies to update
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In