Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars Headspace song featuring orchestration reflecting the neo-romantic aspect of Williams' soundtrack. On February 8, 2016, the release date and cover art of "Star Wars Headspace" was announced, and pre-ordering of the record began. That same day, Beats 1, an Apple Music radio show by New Zealand DJ and producer Zane Lowe, promoted the compilation with an interview with Flying Lotus about his involvement, as well as premiering three tracks, "Cantina Boys", "NR-G7" and "R2 Where R U?"; the latter song was a "World Record" premiere. "Help Me!" was released on Beats 1 a day later, while on February 18 the channel