Coronation Street sets streets was erected in 2005 allowing shots to be filmed looking up Rosamund Street and creating the illusion of other dwellings further along that street. At the end of Coronation Street there is a fictitious tram line which has seen CGI trams used over it in the past (notably the opening titles and when Kelly Crabtree left the long running drama). The storyline for December 2010 ("Coronation Street"s 50th anniversary) showed the viaduct collapse, sending the tram onto the cobbles, demolishing the Kabin and the corner shop in the process. Whilst the majority of the interior scenes were filmed within
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the