Bilbao almonds), rice cakes and "bollos de mantequilla" (butter buns). Bilbao, as other Basque cities, is known for a variety of appetizers and snacks, being prominent among them the "pintxos", which are typically eaten in bars and that consist of small slices of bread on top of which is placed an ingredient or mixture of ingredients, generally of many different types and usually including elements typical of Basque cuisine. Other snacks include "rabas" (fried or battered calamari rings, usually served with lemon slices), Spanish omelette (omelette made with eggs and potatoes, sometimes including onions and peppers), "txampis" (stuffed mushrooms), "triángulos" (Bilbao-style
Ingredient branding - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. Cooperative advertising can be used to stimulate the end product manufacturer to advertise the ingredient, though it is seldom done. While "Intel Inside" has success with this large cooperative advertising program, there are few cooperative advertising program offered by other ingredient suppliers. To investigate this question, Juan Zhang and his co-authors introduced a dynamic cooperative advertising model in an assemble supply chain where the