Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars based on the saga. Pez dispensers began to be produced in 1997. "Star Wars" was the first intellectual property to be licensed in Lego history. Lego has produced animated parody short films and mini-series to promote their "Star Wars" sets. The Lego "Star Wars" video games are critically acclaimed bestsellers. In 1977, the board game "Star Wars: Escape from the Death Star" was released, not to be confused with the board game with the same name published in 1990. A "Star Wars Monopoly" and themed versions of "Trivial Pursuit" and Battleship were released in 1997, with updated versions released in