L.H.O.O.Q. and wrote "Moustache par Picabia / barbiche par Marcel Duchamp / avril 1942". As was the case with a number of his readymades, Duchamp made multiple versions of "L.H.O.O.Q." of differing sizes and in different media throughout his career, one of which, an unmodified black and white reproduction of the "Mona Lisa" mounted on card, is called "L.H.O.O.Q. Shaved". The masculinized female introduces the theme of gender reversal, which was popular with Duchamp, who adopted his own female pseudonym, Rrose Sélavy, pronounced "Eros, c'est la vie" ("Eros, that's life"). Primary responses to "L.H.O.O.Q." interpreted its meaning as being an attack
Marcel Duchamp created the Société Anonyme in 1920, along with Katherine Dreier and Man Ray. This was the beginning of his lifelong involvement in art dealing and collecting. The group collected modern art works, and arranged modern art exhibitions and lectures throughout the 1930s. By this time Walter Pach, one of the coordinators of the 1913 Armory Show, sought Duchamp's advice on modern art. Beginning with Société Anonyme, Dreier also depended on Duchamp's counsel in gathering her collection, as did Arensberg. Later Peggy Guggenheim, Museum of Modern Art directors Alfred Barr and James Johnson Sweeney consulted with Duchamp on their modern art