Star Wars Day Star Wars Day "Star Wars" Day, May4, celebrates George Lucas' "Star Wars". It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase "May the Force be with you" as "May the Fourth be with you". Even though the holiday was not created or declared by Lucasfilm, many "Star Wars" fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm as an annual celebration of "Star Wars". Apocryphally, the reference was first used
Star Wars (film) marketing beyond licensing T-shirts and posters, Lippincott was forced to look elsewhere. He secured deals with Marvel Comics for a comic book adaptation, and with Del Rey Books for a novelization. A fan of science fiction, he used his contacts to promote the film at the San Diego Comic-Con and elsewhere within science fiction fandom. Worried that "Star Wars" would be beaten out by other summer films, such as "Smokey and the Bandit", 20th Century Fox moved the release date to May 25, the Wednesday before Memorial Day. However, fewer than 40 theaters ordered the film to be shown. In