Star Wars Day "" and celebrate the Sith Lords and other villainous characters from the "Star Wars" series rather than the Jedi. Others celebrate this one day later, on May 6, citing "Revenge of the Sixth" as a better play on "Sith". The Los Angeles City Council declared May 25, 2007, as "Star Wars" Day, in honor of the 30th anniversary release date of "Star Wars". A separate initiative for observing Geek Pride Day on May 25 is based on the "Star Wars" connection along with ties to "The Hitchhiker's Guide to the Galaxy" (Towel Day) and "Discworld". Star Wars Day "Star Wars"
Star Wars Celebration Ltd. and the Lewis Daniel Group announced a three-day event known as "Celebration Japan", was held at the Makuhari-Messe Convention Center near Tokyo on July 19 to 21. The convention celebrated the 30th anniversary of the June 24, 1978, Japanese premiere of "Star Wars". Celebration Japan included live entertainment, "Star Wars" celebrities, exclusive merchandise, special presentations, unique "Star Wars" exhibits, costume contests, and other activities. Lucasfilm announced in 2008 that a US-based four-day "Star Wars" convention called "Celebration V" would be held in the summer of 2010. In July 2008, Steve Sansweet, director of content management and head of fan