Benjamin Britten village of Snape, six miles inland, became available for hire, Britten realised that the largest of them could be converted into a concert hall and opera house. The 830-seat Snape Maltings hall was opened by the Queen at the start of the twentieth Aldeburgh Festival on 2 June 1967; it was immediately hailed as one of the best concert halls in the country. The hall was destroyed by fire in 1969, but Britten was determined that it would be rebuilt in time for the following year's festival, which it was. The Queen again attended the opening performance in 1970. The
Snape, Suffolk of this process (by a Saxmundham bone merchant, Edward Packard) led to what has been dubbed "the Suffolk Gold Rush", and local fortunes were made (Packard established what was to become the fertiliser company Fisons, now part of AstraZeneca). Sugar beet was also an important product; it was first grown commercially in and exported to the Netherlands from Snape. The Maltings, producing and exporting high-quality malted barley, was a fourth important industry, which bequeathed buildings to the fifth significant industry: tourism. Snape had already tasted success as a tourist destination, for in the 18th and 19th centuries the Snape Race