Common bleak small shellfish and plant detritus. It is found in streams and lakes. The bleak prefers open waters and is found in large numbers where there is an inflow of food from pumping stations or behind weirs. The bleak spawns near the shore in shallow waters. Some are found in deep water. The substrate is not important. The bleak is an important food source for predatory fish. It is more sensitive to pollution than other cyprinids, which might explain the decline in North-Western Europe. Bleak are used as bait for sport-fishing for larger fish. In 1656 in Paris, a Mr. Jaquin
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture