The Voice UK (series 3) direction of the babies, and stops all the crying. The voice captures the attention of Minogue and Wilson, who both turn around to see who is singing. will.i.am and Jones then turn, as the voice is revealed to be one of the babies, prompting the tagline "A Star is Born". On 1 January 2014, a new edition of the trailer aired, where another baby sings, in a more R&B style, also impressing the coaches. As part of BBC One's promotion of its 2014 schedule, "The Voice UK" aired the first clips of the Blind Auditions, featuring a male artist walking
The Voice UK (series 1) series, Cheryl's performance was live on Saturday's show, but Kylie's performance was broadcast on Sunday's results show. It was also the first time there were two special musical guests. The final live show aired on 2 June 2012. Each coach had one artist each in their team, and for the first time in the series, each artist performed three songs: a solo number, a duet with their coach and their favourite song of the series. BBC Radio 2's Paul Gambaccini told the "Radio Times" that "The Voice UK" is "karaoke", and Mark Goodier questioned the motives of Universal Music saying,