Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars Pez edition crystal Star Wars Pez were released in 2015: Pez were released in 2016: Star Wars Pez A "Star Wars" Pez is a Pez candy dispenser themed after the "Star Wars" movies, and is one of the company's most prominent merchandising deals. Twenty types have been released on the market from 1997 to 2005, among the many collectibles spawned by the franchise. The extreme interest of marketing executives in all things "Star Wars" has spawned a scholarly interest in the "materializing fantasy media" such as these PEZ dispensers. It has also led to several museums to feature such Stars Wars