Taylor oil spill Taylor oil spill The 2004 Taylor oil spill is an ongoing spill located in the Gulf of Mexico, around off the coast of the U.S. state of Louisiana, which resulted from the destruction of a Taylor Energy oil platform during Hurricane Ivan. It was first brought to public attention when the contamination at the site was noticed in 2010 by those monitoring the nearby Deepwater Horizon oil spill. A later report by the Associated Press in 2015 challenged the estimates of the extent of the leak given by the company and the U.S. Coast Guard, which were then revised to
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In