Jaws (film) but he manages to escape to the seabed. The shark then attacks the boat directly and devours Quint. Trapped on the sinking vessel, Brody stuffs a pressurized scuba tank into the shark's mouth, and, climbing the crow's nest, shoots the tank with a rifle. The resulting explosion obliterates the shark. Hooper surfaces, and he and Brody paddle back to Amity Island clinging to the remaining barrels. Richard D. Zanuck and David Brown, producers at Universal Pictures, independently heard about Peter Benchley's novel "Jaws". Brown came across it in the literature section of lifestyle magazine "Cosmopolitan", then edited by his wife,
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of