Paddington Bear language" as "infrequent", saying it referred to "a single mumbled use of 'bloody'". To celebrate the release of the film, the Paddington Trail was launched. From 4 November until 30 December 2014, 50 Paddington statues were placed around London close to museums, parks, shops and key landmarks. The statues have been created by artists, designers and celebrities, including supermodel Kate Moss, actress Nicole Kidman, and "Downton Abbey" star Hugh Bonneville. As the lead charity partner of The Paddington Trail, the NSPCC held an online auction in November and a live auction in December for the statues. All proceeds from the
Paddington Bear Eve 1956, which he bought as a present for his wife. The bear inspired Bond to write a story; and, in ten days, he had written the first book. The book was given to his agent, Harvey Unna. "A Bear Called Paddington" was first published on 13 October 1958 by William Collins & Sons. The first Paddington Bear stuffed toy to be manufactured was created in 1972 by Gabrielle Designs, a small business run by Shirley and Eddie Clarkson, with the prototype made as a Christmas present for their children Joanna and Jeremy Clarkson (who later became a well-known British