Deepwater Horizon oil spill response with numerous residents and tourists of the Gulf who have experienced symptoms like rashes and "peeling palms" after contact with the water in the Gulf. On 15 April 2014, BP claimed that cleanup along the coast was substantially complete, but the United States Coast Guard responded that a lot of work remained. Deepwater Horizon oil spill response The Deepwater Horizon oil spill occurred between April 10 and September 19, 2010 in the Gulf of Mexico. A variety of techniques were used to address fundamental strategies for addressing the spilled oil, which were: to contain oil on the surface, dispersal, and
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In