Jaws (film) of a shark is simulated, the real shark enters a nearby estuary, killing a boater and causing Brody's oldest son, Michael, to go into shock. Brody then convinces Vaughn to hire Quint. Quint, Brody, and Hooper set out on Quint's boat, the "Orca", to hunt the shark. While Brody lays down a chum line, Quint waits for an opportunity to hook the shark. Without warning, it appears behind the boat. Quint, estimating its length at and weight at 3 tons, harpoons it with a line attached to a flotation barrel, but the shark pulls the barrel underwater and disappears. At
Jaws (film) featuring the shark approaching a lone female swimmer. The poster was based on the paperback's cover, and had the same artist, Bantam employee Roger Kastel. The Seiniger Advertising agency spent six months designing the poster; principal Tony Seiniger explained that "no matter what we did, it didn't look scary enough". Seiniger ultimately decided that "you had to actually go underneath the shark so you could see his teeth." More merchandise was created to take advantage of the film's release. In 1999, Graeme Turner wrote that "Jaws" was accompanied by what was still "probably the most elaborate array of tie-ins" of