The Voice UK (series 3) direction of the babies, and stops all the crying. The voice captures the attention of Minogue and Wilson, who both turn around to see who is singing. will.i.am and Jones then turn, as the voice is revealed to be one of the babies, prompting the tagline "A Star is Born". On 1 January 2014, a new edition of the trailer aired, where another baby sings, in a more R&B style, also impressing the coaches. As part of BBC One's promotion of its 2014 schedule, "The Voice UK" aired the first clips of the Blind Auditions, featuring a male artist walking
The Voice UK first came to the public eye when the BBC revealed that it was exploring the possibility of acquiring the rights. However, ITV was also interested as it was concerned that "The X Factor" could lose ratings after Simon Cowell, Cheryl and Dannii Minogue left the panel. ITV were said to be afraid that the show with would "upstage" theirs. It was reported by "The Sun" that BBC and ITV were in a "bidding war" for "The Voice UK". "The Sun" Colin Robertson and Leigh Holmwood stated that ITV were "nervous", "fearing" that "The Voice UK" could "undermine" the "X Factor".