Environmental impact of the Deepwater Horizon oil spill Environmental impact of the Deepwater Horizon oil spill The 2010 "Deepwater Horizon" oil spill in the Gulf of Mexico has been described as the worst environmental disaster in the United States, releasing about of crude oil making it the largest marine oil spill. Both the spill and the cleanup efforts had effects on the environment. The oil spill was called the "worst environmental disaster the US has faced" by White House energy adviser Carol Browner. The spill was by far the largest in US history, almost 20 times greater than the usual estimate of the Exxon Valdez oil spill. Factors
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In