A-side and B-side pirate radio stations operating off the British coast in the 1960s would buy the publishing rights to the B-sides of records they expected to be hits, and then plug the A-sides in the hope of driving up sales and increasing their share of the royalties. Occasionally, the B-side of a single would become the more popular song. This sometimes occurred because a DJ preferred the B-side to its A-side and played it instead. Some examples include "I Will Survive" by Gloria Gaynor (originally the B-side of "Substitute"), "I'll Be Around" by the Spinners (originally the B-side of "How Could I
I Am What I Am (Village People song) Am What I Am" as the best song on "Macho Man" stating that Willis' voice is "full of anger and delight" on the song and concluding that "because the song seems so committed, it makes the rest of the material sound downright pointless." The song's title was later reused by Jerry Herman for a 1983 hit song performed by Gloria Gaynor, which also had gay pride as a theme. Reebok later used the title phrase for a successful sneaker advertising campaign. The b-side of the "I Am What I Am" single was "Key West." Like "I Am What I Am,"