Star Wars Day Star Wars Day "Star Wars" Day, May4, celebrates George Lucas' "Star Wars". It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase "May the Force be with you" as "May the Fourth be with you". Even though the holiday was not created or declared by Lucasfilm, many "Star Wars" fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm as an annual celebration of "Star Wars". Apocryphally, the reference was first used
Star Wars based on the saga. Pez dispensers began to be produced in 1997. "Star Wars" was the first intellectual property to be licensed in Lego history. Lego has produced animated parody short films and mini-series to promote their "Star Wars" sets. The Lego "Star Wars" video games are critically acclaimed bestsellers. In 1977, the board game "Star Wars: Escape from the Death Star" was released, not to be confused with the board game with the same name published in 1990. A "Star Wars Monopoly" and themed versions of "Trivial Pursuit" and Battleship were released in 1997, with updated versions released in