Laila Rouass then creative head of the channel, Shamin Desai. After moving back to the UK, Rouass became famous for playing the role of Bollywood actress Amber Gates in the cult ITV1 series "Footballers' Wives" between 2004 and 2006 and, albeit briefly, on the ITV2 spin-off series "". She also played recurring roles on the British soaps "Family Affairs" and "Hollyoaks", as well as appearing in episodes of "I Dream", "Casualty" and "Meet the Magoons". She starred alongside Meera Syal in the television adaptation of Syal's novel, "Life Isn't All Ha Ha Hee Hee." Rouass was ranked No.87 and No.69 on FHM
ITV Studios May 2017, ITV plc acquired production company World Productions. As a result of the takeover, the company is now a part of ITV Studios, with ITV Studios Global Entertainment handling international distribution of future series. That same year, ITV Studios also acquired Swedish game show and entertainment programming producer Elk Production, a stake in Danish drama producer Apple Tree Productions, founded by former DR Drama Deputy Head Lars Hermann and Piv Bernth (producer of the hit series "The Killing") who had both left public broadcaster DR (which was the home for "The Killing"), and another stake in Italian film and