Britannia and the British Empire what Marianne is to France or perhaps what Columbia is to the United States. Britannia became a very potent and more common figure in times of war, and represented British liberties and democracy. During the 1990s the term "Cool Britannia" (drawn from a humorous version by the Bonzo Dog Band of the song "Rule Britannia", with words by James Thomson [1700–1748], which is often used as an unofficial national anthem), was used to describe the contemporary United Kingdom. The phrase referred to the fashionable scenes of the era, with a new generation of pop groups and
Name Your Own Price brands." Tom White, an analyst at Macquire Capital USA Inc., who rates Priceline an equivalent of a buy said that “Priceline is the best executor in the online travel space,” on International Bookings. By 2005, Priceline began to de-emphasize this system, and added published price options on their websites. This trend is in accordance with a recent academic study showing that posted price can guarantee higher profitability to service providers than the name-your-own-price mechanism. Priceline.com has two different methods of price discrimination according to the product categories offered. For example, for multi-attributable products that are fairly close substitutes, such as