Star Wars Day "" and celebrate the Sith Lords and other villainous characters from the "Star Wars" series rather than the Jedi. Others celebrate this one day later, on May 6, citing "Revenge of the Sixth" as a better play on "Sith". The Los Angeles City Council declared May 25, 2007, as "Star Wars" Day, in honor of the 30th anniversary release date of "Star Wars". A separate initiative for observing Geek Pride Day on May 25 is based on the "Star Wars" connection along with ties to "The Hitchhiker's Guide to the Galaxy" (Towel Day) and "Discworld". Star Wars Day "Star Wars"
Star Wars (film) marketing beyond licensing T-shirts and posters, Lippincott was forced to look elsewhere. He secured deals with Marvel Comics for a comic book adaptation, and with Del Rey Books for a novelization. A fan of science fiction, he used his contacts to promote the film at the San Diego Comic-Con and elsewhere within science fiction fandom. Worried that "Star Wars" would be beaten out by other summer films, such as "Smokey and the Bandit", 20th Century Fox moved the release date to May 25, the Wednesday before Memorial Day. However, fewer than 40 theaters ordered the film to be shown. In