Laila Rouass then creative head of the channel, Shamin Desai. After moving back to the UK, Rouass became famous for playing the role of Bollywood actress Amber Gates in the cult ITV1 series "Footballers' Wives" between 2004 and 2006 and, albeit briefly, on the ITV2 spin-off series "". She also played recurring roles on the British soaps "Family Affairs" and "Hollyoaks", as well as appearing in episodes of "I Dream", "Casualty" and "Meet the Magoons". She starred alongside Meera Syal in the television adaptation of Syal's novel, "Life Isn't All Ha Ha Hee Hee." Rouass was ranked No.87 and No.69 on FHM
ITV Studios format "Holding out for a Hero", "Take on the Twisters" and "Big Star's Little Star" for ITV and "Coach Trip", "Celebrity Coach Trip" and "Christmas Coach Trip" for Channel 4. On 5 December 2007, it was announced that ITV had acquired 12 Yard for £35 million. World Productions is a television production company founded on 20 March 1990 by acclaimed producer Tony Garnett and owned by ITV Studios since May 2017. The company's first major series was the police drama "Between The Lines" (BBC One, 1992–1994), and throughout the decade they went on to produce a succession of drama series.