The Voice Kids (UK series 1) The Voice Kids (UK series 1) The Voice Kids is a British television music competition to find new singing talent. The first series began airing on 10 June 2017, being broadcast on a weekly basis on ITV. It is hosted by Emma Willis and the coaches are will.i.am, Pixie Lott and Danny Jones. Jess Folley won the competition and Pixie Lott was the winning coach. In early 2016, along with the announcement that "The Voice UK" would move to ITV for three years, it was announced that "The Voice Kids" had been ordered for two series. The winner will receive
The Voice UK purely on their voice and their voice alone. It's really feel-good and the coaches are incredible." Devised by John de Mol, the creator of "Big Brother", "The Voice" is based on the Dutch TV programme "The Voice of Holland" and is part of "The Voice" franchise, being based on the similar US format. The BBC were "desperate" to get "The Voice UK" after they axed "So You Think You Can Dance". According to Anita Singh from "The Daily Telegraph", the BBC have spent £22 million on buying the rights to the show, which will last two years. Of the amount