Deepwater Horizon oil spill and payments to a trust fund had cost the company $42.2 billion. In September 2014, a U.S. District Court judge ruled that BP was primarily responsible for the oil spill because of its gross negligence and reckless conduct. In July 2015, BP agreed to pay $18.7 billion in fines, the largest corporate settlement in U.S. history. How the misuse of categorical exclusion for National Environmental Policy Act (NEPA) compliance relates to this spill is described in Regulatory Capture. The "Deepwater Horizon" was a 10-year-old semi-submersible, mobile, floating, dynamically positioned drilling rig that could operate in waters up to deep. Built
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In