Health consequences of the Deepwater Horizon oil spill the settlement, people living for at least 60 days along oil-impacted shores or involved in the clean-up who can document one or more specific health conditions caused by the oil or dispersants are eligible for benefits. BP also agreed to spend $105 million over five years to set up a Gulf Coast health outreach program and pay for medical examinations. Health consequences of the Deepwater Horizon oil spill The Health consequences of the "Deepwater Horizon" oil spill are health effects related to the explosion of the "Deepwater Horizon" offshore drilling rig in the Gulf of Mexico on April 20, 2010.
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In