Deepwater Horizon Halliburton. BP issued a statement strongly disagreeing with the finding, and saying the court's decision would be appealed. On 8 December 2014, The US Supreme Court rejected BP's legal challenge to a compensation deal over the 2010 Gulf of Mexico oil spill. The settlement agreement had no cap, but BP initially estimated that it would pay roughly $7.8bn (£6.1bn) to compensate victims. Deepwater Horizon Deepwater Horizon was an ultra-deepwater, dynamically positioned, semi-submersible offshore drilling rig owned by Transocean. Built in 2001 in South Korea by Hyundai Heavy Industries, the rig was commissioned by R&B Falcon (a later asset of Transocean),
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In