The Voice UK (series 3) direction of the babies, and stops all the crying. The voice captures the attention of Minogue and Wilson, who both turn around to see who is singing. will.i.am and Jones then turn, as the voice is revealed to be one of the babies, prompting the tagline "A Star is Born". On 1 January 2014, a new edition of the trailer aired, where another baby sings, in a more R&B style, also impressing the coaches. As part of BBC One's promotion of its 2014 schedule, "The Voice UK" aired the first clips of the Blind Auditions, featuring a male artist walking
The Voice UK the running for it. If the BBC got it—and managed to sign Cheryl—then it could snare loads of viewers away from "The X Factor"." ITV were planning to have "The Voice UK" as "'companion show'" for "The X Factor". On 18 June 2011, it was reported that the BBC had won the rights to "The Voice UK". In mid-2011 it was revealed that BBC would be broadcasting "The Voice" after paying £22 million. Danny Cohen, the controller of BBC One, said he wants the programme to emulate the success of "The Apprentice" and defended his decision to invest in it.