The Voice UK discography indicating intent to coach them. If more than one coach turns round, power falls into the hands of the singer. Once all four teams are complete, the live shows begin and the singers sing songs chosen for them by the coaches. "The Voice UK" has been referred to as a "big, exciting and warm-hearted series" and a "new generation in its genre" by "The Guardian". It began its eleven-week run on 24 March 2012 on BBC One and its second series began on 30 March 2013. The judging panel was Danny O'Donoghue, Jessie J, Sir Tom Jones and will.i.am, while
The Voice UK outlets saw this move as a deliberate attempt by ITV to create a "TV ratings war" with the BBC. In November 2015, the BBC announced that the fifth series of "The Voice UK" would be their last. That same month, ITV announced they had acquired the rights to air "The Voice UK" for three additional series, as well as plans for two series of "The Voice Kids" starting in 2017. In 2018, "The Voice Kids" was renewed for a third series which will air in mid-2019. The Voice UK will air it's eighth series on 5 January 2019. "The Voice"