Jana Gana Mana Video and arranged by A.R. Rahman. The video was produced by Bharat Bala Productions. Bharat Bala and Kanika had been working together on various projects such as Vande Mataram (1996, 1998) and Desh Ka Salaam (1999) when they realised that there was not a single popular rendering of the Indian National Anthem. They thus decided to re-create the National Anthem in a year 2000 version, something that should be 'inspiring for young people to listen to.' Bharat Bala Productions roped in A R Rahman to produce the music and 60 artistes were taken to Ladakh in North India to film the
Amit Sharma (director) left the tutorship of Sarkar, and in 2004 he set up his own company, Chrome Pictures, with Aleya Sen and Hemant Bhandari. Later that year, he was offered an assistant role on Sarkar's film, "Parineeta", which he turned down because it clashed with his planned wedding to Sen. Between 2005 and 2015, Sharma directed over 900 advertisements, including those for Google, Coca-Cola and Amazon. In 2011, he directed an advert entitled 'The Silent National Anthem' featured deaf and mute 'singing' the Jana Gana Mana through sign language, and won a silver award at the Cannes Lions International Festival of Creativity.