Swiss Cheese Union Swiss Cheese Union The Swiss Cheese Union (, ) was a marketing and trading organization in Switzerland, which from 1914 to 1999 served as a cartel to control cheese production. To this end, the Swiss Cheese Union mandated production be limited to only 3 varieties: Gruyere, Emmental, and Sbrinz, and bought the entire production and distribution of cheese at prices set by the Swiss Federal Council. It also coordinated the national and international marketing for these three varieties of cheese. The Swiss Cheese Union was successful in campaigning for cheese fondue and raclette becoming national dishes in Switzerland. Before that,
Country-of-origin effect Country-of-origin effect The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling. Since 1965, it has been extensively studied by researchers. Country of origin labelling originated in 1887 when the British government, in an effort to reduce sales of German and other non-English products to English consumers, passed a law requiring products manufactured outside England to be labeled with their country of origin. In the United States, the labeling of garments came into law under the