Jana Gana Mana Anthem must be played before movies in theaters, in order to instill "committed patriotism and nationalism". On 10 February 2017, 2 Kashmiris were booked for not standing during anthem in Jammu Cinema, under provisions of the Prevention of Insults to National Honour Act, 1971. This was the first arrest of its kind made by a state government in India. In January 2018, the government reversed its stance and requested that the Supreme Court rescind the order until a government panel could consider the issue in more depth; the court agreed, and so around 9 January 2018 the National Anthem ceased
Amit Sharma (director) left the tutorship of Sarkar, and in 2004 he set up his own company, Chrome Pictures, with Aleya Sen and Hemant Bhandari. Later that year, he was offered an assistant role on Sarkar's film, "Parineeta", which he turned down because it clashed with his planned wedding to Sen. Between 2005 and 2015, Sharma directed over 900 advertisements, including those for Google, Coca-Cola and Amazon. In 2011, he directed an advert entitled 'The Silent National Anthem' featured deaf and mute 'singing' the Jana Gana Mana through sign language, and won a silver award at the Cannes Lions International Festival of Creativity.