Reactions to the Deepwater Horizon oil spill Reactions to the Deepwater Horizon oil spill Reactions to the "Deepwater Horizon" oil spill from various officials and interested parties ranged from blame and outrage at the damage caused by the spill, to calls for greater accountability on the part of the U.S. government and BP, including new legislation dealing with preventative security and clean-up improvements. On 30 April 2010, President Barack Obama ordered the federal government to delay issuing new offshore drilling leases until a thorough review determined whether more safety systems were needed and authorized teams to investigate 29 oil rigs in the Gulf in an effort to
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In