Star Wars Day Star Wars Day "Star Wars" Day, May4, celebrates George Lucas' "Star Wars". It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase "May the Force be with you" as "May the Fourth be with you". Even though the holiday was not created or declared by Lucasfilm, many "Star Wars" fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm as an annual celebration of "Star Wars". Apocryphally, the reference was first used
Star Wars (film) later wrote the first "Star Wars" expanded universe novel, "Splinter of the Mind's Eye" (1978). The book was first published as "Star Wars: From the Adventures of Luke Skywalker"; later editions were titled simply "Star Wars" (1995) and, later, "Star Wars: A New Hope" (1997), to reflect the retitling of the film. Marketing director Charles Lippincott secured the deal with Del Rey Books to publish the novelization in November 1976. By February 1977, a half-million copies had been sold. Marvel Comics also adapted the film as the first six issues of its licensed "Star Wars" comic book, with the first