Aye Mere Watan Ke Logo often rendered at patriotic occasions in India, and is one of the most prominent patriotic songs alongside "Jana Gana Mana" (the national anthem), "Vande Mataram" (the national song), and "Sare Jahan se Accha". "Aye Mere Watan Ke Logo" was written by Kavi Pradeep to commemorate the Indian soldiers who died during the Sino-Indian War. Pradeep was deeply moved by accounts of casualties of the war. In late 1962, while taking a walk along Mahim beach in Mumbai, Pradeep received a sudden bout of inspiration. He borrowed a pen from a fellow walker, and wrote the opening stanza of the song
Amit Sharma (director) left the tutorship of Sarkar, and in 2004 he set up his own company, Chrome Pictures, with Aleya Sen and Hemant Bhandari. Later that year, he was offered an assistant role on Sarkar's film, "Parineeta", which he turned down because it clashed with his planned wedding to Sen. Between 2005 and 2015, Sharma directed over 900 advertisements, including those for Google, Coca-Cola and Amazon. In 2011, he directed an advert entitled 'The Silent National Anthem' featured deaf and mute 'singing' the Jana Gana Mana through sign language, and won a silver award at the Cannes Lions International Festival of Creativity.