Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars Celebration Ltd. and the Lewis Daniel Group announced a three-day event known as "Celebration Japan", was held at the Makuhari-Messe Convention Center near Tokyo on July 19 to 21. The convention celebrated the 30th anniversary of the June 24, 1978, Japanese premiere of "Star Wars". Celebration Japan included live entertainment, "Star Wars" celebrities, exclusive merchandise, special presentations, unique "Star Wars" exhibits, costume contests, and other activities. Lucasfilm announced in 2008 that a US-based four-day "Star Wars" convention called "Celebration V" would be held in the summer of 2010. In July 2008, Steve Sansweet, director of content management and head of fan