Paddington Bear language" as "infrequent", saying it referred to "a single mumbled use of 'bloody'". To celebrate the release of the film, the Paddington Trail was launched. From 4 November until 30 December 2014, 50 Paddington statues were placed around London close to museums, parks, shops and key landmarks. The statues have been created by artists, designers and celebrities, including supermodel Kate Moss, actress Nicole Kidman, and "Downton Abbey" star Hugh Bonneville. As the lead charity partner of The Paddington Trail, the NSPCC held an online auction in November and a live auction in December for the statues. All proceeds from the
Teddy bear Inc. Brands associated with teddy bears that enjoyed strong popularity in the 1980s and 1990s are Teddy Ruxpin and Care Bears. Various TV shows and movies have a teddy bear depicted, such as "Super Ted" and "Mr. Bean". Teddy bears have seen a resurgence in popularity as international "do-it-yourself" chains have opened. Among the largest and best-known are Build-A-Bear Workshop and Vermont Teddy Bear Company. Some popular mass-marketed teddy bears made today include Rupert, Sooty, Paddington, and Pudsey Bear. Books have also been written with the teddy bear featured as their main character. These include Winnie-the-Pooh, Corduroy, Teddy Tells Time,