The Voice Kids (UK series 1) The Voice Kids (UK series 1) The Voice Kids is a British television music competition to find new singing talent. The first series began airing on 10 June 2017, being broadcast on a weekly basis on ITV. It is hosted by Emma Willis and the coaches are will.i.am, Pixie Lott and Danny Jones. Jess Folley won the competition and Pixie Lott was the winning coach. In early 2016, along with the announcement that "The Voice UK" would move to ITV for three years, it was announced that "The Voice Kids" had been ordered for two series. The winner will receive
The Voice UK the running for it. If the BBC got it—and managed to sign Cheryl—then it could snare loads of viewers away from "The X Factor"." ITV were planning to have "The Voice UK" as "'companion show'" for "The X Factor". On 18 June 2011, it was reported that the BBC had won the rights to "The Voice UK". In mid-2011 it was revealed that BBC would be broadcasting "The Voice" after paying £22 million. Danny Cohen, the controller of BBC One, said he wants the programme to emulate the success of "The Apprentice" and defended his decision to invest in it.