National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling The National Commission on the BP "Deepwater Horizon" Oil Spill and Offshore Drilling is a bipartisan presidential commission, established by Executive Order signed by Barack Obama on May 21, 2010, that is "tasked with providing recommendations on how the United States can prevent and mitigate the impact of any future spills that result from offshore drilling." It came about as a result of the April 2010 Deepwater Horizon oil spill. The first public hearings, held on July 12 and 13, 2010 in New Orleans, included scheduled testimony from
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In