Lithosphere plastic deformation. The concept of the lithosphere as Earth’s strong outer layer was described by A.E.H. Love in his 1911 monograph "Some problems of Geodynamics" and further developed by Joseph Barrell, who wrote a series of papers about the concept and introduced the term "lithosphere". The concept was based on the presence of significant gravity anomalies over continental crust, from which he inferred that there must exist a strong, solid upper layer (which he called the lithosphere) above a weaker layer which could flow (which he called the asthenosphere). These ideas were expanded by Reginald Aldworth Daly in 1940 with
Cool the Earth Cool the Earth Cool the Earth Inc. is a non-profit educational organization based in Northern California. The mission of Cool the Earth is to educate kids and their families about climate change and motivate them to take simple measurable actions at home to reduce their carbon emissions. Currently, the organization offers programming to over 100 elementary schools. Cool the Earth was founded in 2007 by Marin County parents, Carleen and Jeff Cullen, in the North San Francisco Bay Area. The couple said that they were influenced by Al Gore's documentary on climate change, "An Inconvenient Truth". Surprised by what they