Mitsui Oil Exploration Mitsui Oil Exploration It was one of 17 Mitsui companies that were spun off on July 19, 1969. Its core areas are Thailand, where it drills principally in the Gulf of Thailand in conjunction with Chevron, and Vietnam and Cambodia. In the United States Mitsui's subsidiary is MOEX USA Corp and is headquartered in 9 Greenway Plaza in Houston. In September 2007 it established subsidiary MOEX Offshore 2007 LLC which entered into a partnership with BP for drilling in the Gulf of Mexico. On April 20, 2010, its rig the Deepwater Horizon exploded and sank, causing a massive oil spill.
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In