Star Wars Day Star Wars Day "Star Wars" Day, May4, celebrates George Lucas' "Star Wars". It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase "May the Force be with you" as "May the Fourth be with you". Even though the holiday was not created or declared by Lucasfilm, many "Star Wars" fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm as an annual celebration of "Star Wars". Apocryphally, the reference was first used
Kenner Star Wars action figures style, with larger muscles, and are known to collectors as "Power of the Force 2". The "Power of the Force 2" figures continued to be branded as Kenner until 1999, when they were rebranded as Hasbro. Hasbro continues to market "Star Wars" action figures to the present day. Kenner's success with the "Star Wars" line motivated creators of other action-adventure movies to market their own action figure lines. In the 1982 horror film "Poltergeist", two children are shown playing with "Star Wars" action figures. Later that year, the film "E.T. the Extra-Terrestrial" also featured "Star Wars" action figures, which are