Deepwater Horizon oil spill response Deepwater Horizon oil spill response The Deepwater Horizon oil spill occurred between April 10 and September 19, 2010 in the Gulf of Mexico. A variety of techniques were used to address fundamental strategies for addressing the spilled oil, which were: to contain oil on the surface, dispersal, and removal. While most of the oil drilled off Louisiana is a lighter crude, the leaking oil was of a heavier blend which contained asphalt-like substances. According to Ed Overton, who heads a federal chemical hazard assessment team for oil spills, this type of oil emulsifies well. Once it becomes emulsified, it no
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In