Drill, baby, drill be tapped into." Republicans continued to use the slogan after the 2008 election. In 2010, however, the slogan received renewed attention because of the "Deepwater Horizon" oil spill, a major oil spill at a BP offshore drilling rig in the Gulf of Mexico. The spill caused extensive environmental damages and economic losses estimated in the billions of dollars. As a result, some proponents of "Drill, baby, drill" became embarrassed about their previous support. The slogan was parodied as "Spill, baby, spill", and "Kill, baby, Kill". Two senior Republican Senators, Jon Kyl and Pat Roberts, made comments attempting to distance themselves
Reactions to the Deepwater Horizon oil spill of one of the country's leading companies", to President Obama (text of letter) that expressed a concern over "double standards" compared to the sub-prime based banking crisis of 2007–2010 and over "prejudicial and personal" comments in the media. Initially BP downplayed the incident; CEO Tony Hayward called the amount of oil and dispersant "relatively tiny" in comparison with the "very big ocean." Hayward also initially stated that the environmental effect of the Gulf spill would likely be "very very modest." Later, he said that the spill was a disruption to Gulf Coast residents and himself adding, "You know, I'd like