Gulf Coast Ecosystem Restoration Task Force Gulf Coast Ecosystem Restoration Task Force The Gulf Coast Ecosystem Restoration Task Force is the organization created by President Barack Obama to recover from the 2010 BP "Deepwater Horizon" oil spill and preserve the ecosystem of the Gulf Coast of the United States. On April 20, 2010 the United States watched as over 200 million gallons of crude oil flowed into the Gulf of Mexico from the 2010 BP "Deepwater Horizon" oil spill. For three months various efforts were taken to cap the broken well and were finally successful on September 19, 2010. In the aftermath of this disaster the
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In