Star Wars Day Star Wars Day "Star Wars" Day, May4, celebrates George Lucas' "Star Wars". It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase "May the Force be with you" as "May the Fourth be with you". Even though the holiday was not created or declared by Lucasfilm, many "Star Wars" fans across the world have chosen to celebrate the holiday. It has since been embraced by Lucasfilm as an annual celebration of "Star Wars". Apocryphally, the reference was first used
Star Wars Celebration Ltd. and the Lewis Daniel Group announced a three-day event known as "Celebration Japan", was held at the Makuhari-Messe Convention Center near Tokyo on July 19 to 21. The convention celebrated the 30th anniversary of the June 24, 1978, Japanese premiere of "Star Wars". Celebration Japan included live entertainment, "Star Wars" celebrities, exclusive merchandise, special presentations, unique "Star Wars" exhibits, costume contests, and other activities. Lucasfilm announced in 2008 that a US-based four-day "Star Wars" convention called "Celebration V" would be held in the summer of 2010. In July 2008, Steve Sansweet, director of content management and head of fan