Offshore oil and gas in the Gulf of Mexico (United States) and part of offshore Alabama, since 1995. In March 2010, President Barack Obama announced plans to allow drilling in the eastern Gulf of Mexico, in federal waters greater than from the coasts of Alabama and Florida. In December 2010, following the "Deepwater Horizon" oil spill, the Obama administration reversed its plans to open the eastern Gulf, and imposed a moratorium on new drilling in the eastern Gulf of Mexico for at least seven years. The "Deepwater Horizon" oil spill (also referred to as the BP oil spill, the BP oil disaster, the Gulf of Mexico oil spill, and the Macondo
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In