Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars Day variety of ways in social media and on television. Since 2013, The Walt Disney Company has officially observed the holiday with several "Star Wars" events and festivities at Disneyland and Walt Disney World. Disney had purchased Lucasfilm including the rights to "Star Wars" in late 2012. Minor League baseball teams such as the Toledo Mud Hens and the Durham Bulls have worn special uniforms as part of "Star Wars" Day promotions. On "Star Wars" Day 2015, astronauts in the International Space Station watched "Star Wars". Some recognize the following day, May 5, as "Revenge of the Fifth", a play on