Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars Pez to the Geico chameleon." The Clayton Historical Museum, in Clayton, California opened a new exhibit on the history of candy manufacture in January 2012 that featured these confectionery dispensers. Pez with "Star Wars" characters have been featured prominently in the Star Wars Museum in Maryland. The "Star Wars" Pez dispensers are pictured on a fan website, which describes them as "some Candy Heads from 1980". The Pacific Science Center sold Pez at a popular exhibit about "Star Wars". These branded dispensers are among the "top sellers" at the gift shop at the Burlingame Museum of PEZ Memorabilia, outside San Francisco.