L.H.O.O.Q. and wrote "Moustache par Picabia / barbiche par Marcel Duchamp / avril 1942". As was the case with a number of his readymades, Duchamp made multiple versions of "L.H.O.O.Q." of differing sizes and in different media throughout his career, one of which, an unmodified black and white reproduction of the "Mona Lisa" mounted on card, is called "L.H.O.O.Q. Shaved". The masculinized female introduces the theme of gender reversal, which was popular with Duchamp, who adopted his own female pseudonym, Rrose Sélavy, pronounced "Eros, c'est la vie" ("Eros, that's life"). Primary responses to "L.H.O.O.Q." interpreted its meaning as being an attack
Duchamp (clothing) sold the company to its management and the private-equity fund Kcaj LLP, Marc Psarolis became part-owner and chief executive. The same year, the company opened a 750-square-foot store on Regent Street and introduced a line of shirts. In 2011, the company claimed to sell "more than 60,000 ties a year [...] as well as cufflinks, suits, jackets, socks and shirts". Duchamp (clothing) Duchamp is a British men's clothing and accessories company founded in 1989. The company was founded in 1989 by Mitchell Jacobs, a former buyer at Browns. The company was named after the French artist Marcel Duchamp with the