Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars (film) of three trilogies (including the original film), anthology films and an extensive media franchise called the "Star Wars" expanded universe including books, television series, computer and video games, and comic books. All of the main films have been box office successes, with the overall box office revenue generated by the "Star Wars" films (including the theatrical "") totaling over $6.5 billion, making it the third highest-grossing film series. The film also spawned the "Star Wars Holiday Special", which debuted on CBS on November 17, 1978 and is often considered a failure; Lucas himself disowned it. The special has never been