Brown coal mining limits in North Bohemia name to Severní energetická in August 2013, it initiated a new marketing campaign featuring individuals and small groups of people wearing green T-shirts against a backgrounds of a power plant or an excavator accompanied with the slogan “Don’t pay for sun [or wind]. Choose Czech energy.” Greenpeace parodied this campaign by asking its supporters to “creatively modify” the Severní energetická posters by suggesting new slogans. The results included: “We’ll bulldoze your homes. Choose brown coal”, “Don’t pay for the sun, pay for a lunarscape”, and “Pay with your life. Choose Czech energy”. Prime Minister Petr Nečas resigned and his government
Brown coal mining limits in North Bohemia on other foundations than only coal and coal-fired power generation is above all realistic and realisable. We'd also like to discuss the issue of employment with the Prime Minister. It would be good for him to hear that annulling the limits would not bring about a positive impact on employment in the region, but rather the contrary." The mayor of Litvínov, Milan Štovíček, called Rusnok's statement a “dirty trick” played on the population of the Usti region. “I personally see it as the biggest scam on the people since 1989. This is what only totalitarian governments allowed in the past