Ketchup as a vegetable a bill that barred the USDA from changing its nutritional guidelines for school lunches. The proposed changes would have limited the amount of potatoes allowed in lunches, required more green vegetables, and declared a half-cup of tomato paste to count as a serving of vegetables, rather than the current standard of 2 tablespoons. The blocking of these proposed higher standards meant that the smaller amount of tomato paste in pizza could continue to be counted as a vegetable in school lunches. The move resulted in widespread mockery, with headlines saying Congress had declared pizza to be a vegetable. The blocking
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient