The Voice Kids (UK series 1) The Voice Kids (UK series 1) The Voice Kids is a British television music competition to find new singing talent. The first series began airing on 10 June 2017, being broadcast on a weekly basis on ITV. It is hosted by Emma Willis and the coaches are will.i.am, Pixie Lott and Danny Jones. Jess Folley won the competition and Pixie Lott was the winning coach. In early 2016, along with the announcement that "The Voice UK" would move to ITV for three years, it was announced that "The Voice Kids" had been ordered for two series. The winner will receive
The Voice UK first came to the public eye when the BBC revealed that it was exploring the possibility of acquiring the rights. However, ITV was also interested as it was concerned that "The X Factor" could lose ratings after Simon Cowell, Cheryl and Dannii Minogue left the panel. ITV were said to be afraid that the show with would "upstage" theirs. It was reported by "The Sun" that BBC and ITV were in a "bidding war" for "The Voice UK". "The Sun" Colin Robertson and Leigh Holmwood stated that ITV were "nervous", "fearing" that "The Voice UK" could "undermine" the "X Factor".