Coronation Street sets Club on Rosamund Street was revamped and reopened as a medical centre. A new road, Victoria Street, was built to house three shops and two houses. A builders' yard backing onto the betting shop was built. To obscure one of the Granada Television buildings a new viaduct was built on Rosamund Street. This sat behind the Rovers and parallel to Coronation Street and introduced an error, as it did not appear in the opening titles aerial shots of "Coronation Street". The "viaduct" was actually a façade with an optical illusion to make it look complete. A backdrop of some Salford
Coronation Street Ken Irwin claimed the series would only last three weeks. Granada Television had commissioned only 13 episodes, and some inside the company doubted the show would last beyond its planned production run. Despite the criticism, viewers were immediately drawn into the serial, won over by "Coronation Street"s ordinary characters. The programme also made use of Northern English language and dialect; affectionate local terms like "eh, chuck?", "nowt" (, from "nought", meaning "nothing"), and "by 'eck!" became widely heard on British television for the first time. Early episodes told the story of student Kenneth Barlow (William Roache), who had won a