The Voice UK (series 3) direction of the babies, and stops all the crying. The voice captures the attention of Minogue and Wilson, who both turn around to see who is singing. will.i.am and Jones then turn, as the voice is revealed to be one of the babies, prompting the tagline "A Star is Born". On 1 January 2014, a new edition of the trailer aired, where another baby sings, in a more R&B style, also impressing the coaches. As part of BBC One's promotion of its 2014 schedule, "The Voice UK" aired the first clips of the Blind Auditions, featuring a male artist walking
The Voice UK outlets saw this move as a deliberate attempt by ITV to create a "TV ratings war" with the BBC. In November 2015, the BBC announced that the fifth series of "The Voice UK" would be their last. That same month, ITV announced they had acquired the rights to air "The Voice UK" for three additional series, as well as plans for two series of "The Voice Kids" starting in 2017. In 2018, "The Voice Kids" was renewed for a third series which will air in mid-2019. The Voice UK will air it's eighth series on 5 January 2019. "The Voice"