Paddington Bear language" as "infrequent", saying it referred to "a single mumbled use of 'bloody'". To celebrate the release of the film, the Paddington Trail was launched. From 4 November until 30 December 2014, 50 Paddington statues were placed around London close to museums, parks, shops and key landmarks. The statues have been created by artists, designers and celebrities, including supermodel Kate Moss, actress Nicole Kidman, and "Downton Abbey" star Hugh Bonneville. As the lead charity partner of The Paddington Trail, the NSPCC held an online auction in November and a live auction in December for the statues. All proceeds from the
Paddington Bear cross-cultural links between the UK and Peru, the British embassy and StudioCanal commissioned a statue of Paddington in Parque Salazar in the Miraflores district of the Peruvian capital, which was unveiled in July 2015 . Paddington Bear is also used in marketing for Robertson's, on the label of their Golden Shred marmalade. The 2017 Marks and Spencer Christmas advertisement for television shows Paddington mistaking a petty criminal for Santa Claus and helping him right the wrong by returning the gifts back to their rightful owners. Paddington Bear Paddington Bear is a fictional character in children's literature. He first appeared on