Aldeburgh Festival was opened in the presence of the Queen, this time at the start of the 1970 Festival. The new Concert Hall at Snape Maltings became the main focus for the Aldeburgh Festival, although performances continued to be held at all the former venues. For the first six years of the Aldeburgh Festival, the joint Artistic Directors remained Britten, Pears and Crozier; in 1955, Britten and Pears were in sole charge, then the following year they were joined by Imogen Holst, who remained a member of the Artistic Directorate until her death in 1984. After Britten's own death in 1976, the
Snape, Suffolk of this process (by a Saxmundham bone merchant, Edward Packard) led to what has been dubbed "the Suffolk Gold Rush", and local fortunes were made (Packard established what was to become the fertiliser company Fisons, now part of AstraZeneca). Sugar beet was also an important product; it was first grown commercially in and exported to the Netherlands from Snape. The Maltings, producing and exporting high-quality malted barley, was a fourth important industry, which bequeathed buildings to the fifth significant industry: tourism. Snape had already tasted success as a tourist destination, for in the 18th and 19th centuries the Snape Race