Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars (film) later wrote the first "Star Wars" expanded universe novel, "Splinter of the Mind's Eye" (1978). The book was first published as "Star Wars: From the Adventures of Luke Skywalker"; later editions were titled simply "Star Wars" (1995) and, later, "Star Wars: A New Hope" (1997), to reflect the retitling of the film. Marketing director Charles Lippincott secured the deal with Del Rey Books to publish the novelization in November 1976. By February 1977, a half-million copies had been sold. Marvel Comics also adapted the film as the first six issues of its licensed "Star Wars" comic book, with the first