A-side and B-side pirate radio stations operating off the British coast in the 1960s would buy the publishing rights to the B-sides of records they expected to be hits, and then plug the A-sides in the hope of driving up sales and increasing their share of the royalties. Occasionally, the B-side of a single would become the more popular song. This sometimes occurred because a DJ preferred the B-side to its A-side and played it instead. Some examples include "I Will Survive" by Gloria Gaynor (originally the B-side of "Substitute"), "I'll Be Around" by the Spinners (originally the B-side of "How Could I
A-side and B-side the B-side of "Don't Be Cruel" by Elvis Presley, became as big a hit as its A-side even though "Hound Dog" was indeed not an A-side when released in 1956. Reissues later in the 1960s (and after the Beatles' "Day Tripper"/"We Can Work It Out") listed the single with both songs as the A-side. Also, for Cliff Richard's 1962 "The Next Time"/"Bachelor Boy", both sides were marketed as songs with chart potential, albeit with "Bachelor Boy" pressed as the B-side. In the UK, before the advent of digital downloads, both A-sides were accredited with the same chart position, as the