Star Wars Day the initial group never received widespread acclaim, the phenomenon spread to college campuses a few years later, and Star Wars Day was born. In 2011, the first organized celebration of "Star Wars" Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012. Fans (even government officials) have celebrated "Star Wars" in a
Star Wars "Jaws", "Star Wars" started the tradition of the summer blockbuster film in the entertainment industry, where films open on many screens at the same time and profitable franchises are important. It created the model for the major film trilogy and showed that merchandising rights on a film could generate more money than the film itself did. The "Star Wars" saga has inspired many fans to create their own non-canon material set in the "Star Wars" galaxy. In recent years, this has ranged from writing fan fiction to creating fan films. In 2002, Lucasfilm sponsored the first annual Official "Star Wars"