Leilani Munter was also featured in the new TV series Fast Forward on Planet Green, which profiled her environmental efforts in racing. Münter was one of the first celebrity activists to visit the BP Oil Spill; she arrived in Venice, Louisiana on May 2, ten days after the Deepwater Horizon sank to the bottom of the Gulf of Mexico, the same day President Barack Obama arrived. She spent a week at the spill, documenting her experience there. On July 13, 2010, Münter returned and toured areas of Louisiana affected by the BP Oil Spill as part of a Sierra Club sponsored event
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In