Prince William Sound Regional Citizens’ Advisory Council Marine Terminal and for limiting the use of chemical dispersants in oil spill cleanups. When BP's "Deepwater Horizon" oil drilling rig exploded on April 20, 2010 and began to leak oil into the Gulf of Mexico, the PWSRCAC was kept very busy responding to calls for assistance and information. Following this spill President Barack Obama's Gulf of Mexico Oil Spill Commission recommended establishing similar citizens' councils there and in the Arctic. The PWSRCAC expressed its willingness to help establish similar councils. Prince William Sound Regional Citizens’ Advisory Council The Prince William Sound Regional Citizens' Advisory Council is an independent non-profit
BP as a section of the company's website where it communicated its efforts to clean up the spill. BP began a re-branding campaign in late 2010, and decided to focus its brand on the idea of "bringing brilliant minds together with technology at a massive scale to meet the world's energy needs", and focus its messaging on telling stories about people. In February 2012 BP North America launched a $500 million branding campaign to rebuild its brand. The company's advertising budget was about $5 million per week during the four-month spill in the Gulf of Mexico, totaling nearly $100 million. In