A-side and B-side pirate radio stations operating off the British coast in the 1960s would buy the publishing rights to the B-sides of records they expected to be hits, and then plug the A-sides in the hope of driving up sales and increasing their share of the royalties. Occasionally, the B-side of a single would become the more popular song. This sometimes occurred because a DJ preferred the B-side to its A-side and played it instead. Some examples include "I Will Survive" by Gloria Gaynor (originally the B-side of "Substitute"), "I'll Be Around" by the Spinners (originally the B-side of "How Could I
Gloria Gaynor my listeners went nuts!" This massive audience response forced the record company to flip the songs, so that subsequent copies of the single listed the more popular song on the A-side. King was honored at New York's "Disco Masters Awards Show" for 3 consecutive years (1979–1981) in recognition of his relentless push of the song. The song received the Grammy Award for Best Disco Recording in 1980, the only year that award was given. It is ranked #492 on Rolling Stone magazine's list of "the 500 Greatest Songs of All Time", and ranked at #97 on Billboard magazine's "All-Time Hot