East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee City Conference decision, saying the travel was paid for by the host school or event organizer. The situation has caused some supporters to call for the City Conference to follow the lead of leagues in other major cities, such as Chicago and Philadelphia, to hold its own tournaments separate from the WIAA. List of high school athletic conferences in Wisconsin Milwaukee City Conference The Milwaukee City Conference (also known as "City Conference") is a high school athletic conference in Milwaukee, Wisconsin. All full-time member institutions are located in the city of Milwaukee and are members of the Milwaukee Public Schools system. Its