East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee Avenue (Chicago) Tollway split off, continuing to Milwaukee. From Harlem Avenue northwards it is Illinois Route 21. Milwaukee Avenue is a popular route for bicyclists. The southeastern end of Milwaukee Avenue is the most heavily bicycled stretch of road in Chicago, with cyclists accounting for 22% of all traffic there on a randomly selected day in September. The street is lined with storefronts, restaurants and the occasional art gallery through most of the city. The CTA's Blue Line runs beneath or alongside Milwaukee Avenue from its beginning at Canal and Lake Streets out to Logan Boulevard, with stations at Grand Avenue, Chicago