Harold Macmillan improving standard of living; the slogan "Life's Better Under the Conservatives" was matched by Macmillan's own remark, "indeed let us be frank about it—most of our people have never had it so good," usually paraphrased as "You've never had it so good." Such rhetoric reflected a new reality of working-class affluence; it has been argued that "the key factor in the Conservative victory was that average real pay for industrial workers had risen since Churchill's 1951 victory by over 20 per cent". The scale of the victory meant that not only had the Conservatives won three successive general elections, but
Never So Bold Never So Bold Never So Bold (26 April 1980 – 8 February 2000) was a British Thoroughbred racehorse and sire. He was a specialist sprinter who recorded all his important wins at distances between five and six and a half furlongs. After finishing unplaced in his only start as a two-year-old he showed good, but unexceptional form in handicaps the following season. In 1984 he improved to become a top-class performer, winning the Prix de la Porte Maillot and the Prix Maurice de Gheest in France and the Diadem Stakes in England. He made further improvement to become recognised as