Ranchera José Alfredo Jiménez, Lola Beltrán, Lucha Villa, Pedro Infante, Rocío Dúrcal, Vicente Fernández, and presently: Pedro Fernández and Pepe Aguilar. The word "ranchera" was derived from the word "rancho" because the songs originated on the ranches and in the countryside of rural Mexico. Rancheras that have been adapted by "conjuntos", or norteño bands from northern Mexico and the southwestern US, are sometimes called "norteños", from the Spanish word for "northern". Ranchera singers often wear "charro" outfits which indicates a cowboy suit with tight pants, a short jacket, a bow and riding boots. Mariachi bands, which are the music source behind
Mariachi of orchestra, keeping the traditional son/mariachi base while integrating new musical ideas and styles. One other innovation, in contrast to the machismo of the style were the first female mariachi performers, Lola Beltrán and Lucha Villa. One night Mariachi Vargas put Beltrán on stage when she was a teenager. Her versions of “Cucurrucucu Paloma” and “Tres Dias” are now considered classics. Many of the traditional sounds of Cocula were lost as mariachi groups incorporated other musical styles that were popular on the radio. New influences have come into the tradition from the Mexican American community in the United States. In