East Side, Milwaukee through the neighborhood. East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today,
Milwaukee Cup Louis Bennett's acceptance of the head coaching position at Marquette. Bennett took the job after 10 successful seasons as the head coach at Milwaukee. The September 13, 2006, match took on extra importance for Milwaukee as it was the first played under lights at Engelmann Field. The undertaking to have lights installed was largely initiated and supported by Bennett and his staff while they coached at UWM. Milwaukee won, 3–2. The cup match stands as one of the few examples of a true derby in American soccer. Milwaukee Cup The Milwaukee Cup is a traveling trophy awarded to the winner