Hocus Pocus (1993 film) made to the script to make the film more comedic and made two of its young protagonists into teenagers; however, production was stalled several times until 1992, when Bette Midler expressed interest in the script and the project immediately went forward. Midler, who plays the central antagonist of the film (originally written for Cloris Leachman), is quoted as saying that "Hocus Pocus" "was the most fun I'd had in my career up to that point". Leonardo DiCaprio was originally offered the lead role of Max, but declined it in order to pursue "What's Eating Gilbert Grape". Principal photography began on
Sarah Jessica Parker rising star at the time, Stone's replacing of Parker was a puzzling move to the public. The company then stated that "While Gap will always seek partnerships with celebrities, musicians and rising stars, we don't have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica". Parker released her own perfume in 2005, called Lovely. In March 2007, Parker announced the launch of her own fashion line, "Bitten", in partnership with discount clothing chain Steve & Barry's. The line, featuring clothing items and accessories under $20, launched