Harold Macmillan improving standard of living; the slogan "Life's Better Under the Conservatives" was matched by Macmillan's own remark, "indeed let us be frank about it—most of our people have never had it so good," usually paraphrased as "You've never had it so good." Such rhetoric reflected a new reality of working-class affluence; it has been argued that "the key factor in the Conservative victory was that average real pay for industrial workers had risen since Churchill's 1951 victory by over 20 per cent". The scale of the victory meant that not only had the Conservatives won three successive general elections, but
Order of Our Lady of the Good Death Our Lady of the Good Death came to have social significance as it allowed slaves to gather, maintain their religiosity in a hostile environment and shape a corporate instrument for defending and valuing of individuals. It became, for all of these reasons, an unrivaled means of celebrating life. At the beginning of August a long schedule of public events brings people from everywhere to Cachoeira, to what Moraes Ribeiro considers the most representative living document of Brazilian, baroque, Ibero-African religiosity. Suppers, parades, masses, processions, "samba-de-roda" (a traditional form of playing and dancing the samba in a circle) put the confraternity