Mariachi was heavily involved in cultural promotion as a way to create a unified Mexican identity after the end of the Mexican Revolution. One of these efforts was the promotion of mariachi as an international symbol of Mexican identity, first with radio and sound recordings and later with films. Mexico built a nationwide radio broadcasting network in the 1920s such as XEB and XEW, which began broadcasting mariachi music as a media production, rather than as a music for social events. This music was already being modified in part due to the advent of sound recording. For example, most son jaliscense
Country Bear Jamboree Resort in California which he was trying to build in the mid 1960s. Walt knew he wanted some sort of show to provide entertainment to the guests at the resort, and he knew he wanted the show to feature some sort of bear band. The project was assigned to imagineer Marc Davis. Davis, together with Al Bertino, came up with many bear groups, including bear marching bands, bear mariachi bands, and Dixieland bears. One day Davis was working on drawings of the characters in his office. Walt Disney walked in and saw the drawings and laughed because he loved the