Shaving razor was essentially a small piece of a straight razor attached to a handle using a clamp mechanism. Before each shave the blade had to be attached to a special holder, stropped with a leather belt, and placed back into the razor. After a time, the blade needed to be honed by a cutler. In 1895, King Camp Gillette invented the double-edged safety razor, which utilised inexpensive, disposable blades sharpened from two sides. It took him until 1901 to build a working, patentable model, and commercial production began in 1903. The razor gained popularity during World War I when the
American Safety Razor Company building at 333 Jay Street then became the new campus for the Polytechnic Institute of Brooklyn. Seeking diversification Philip Morris acquires American Safety Razor in 1960. In 1963 American Safety Razor is the first maker of stainless steel blades, which were sold under the Personna brand name. In 1968, Philip Morris, purchased the Burma-Vita Company, makers of Burma-Shave. In 1970, the first blade made with tungsten steel was introduced, the Personna 74. In 1974 American Line Brand of industrial products was introduced, expanding the company into industrial blades. In 1977, executives purchased Personna American Safety Razor Company from Philip Morris