Schroeder (Peanuts) once mortified when he forgot Beethoven's birthday. When Charlie Brown's baseball team is required to have a sponsor to play games, Schroeder's sponsor is Beethoven. In early strips, Schroeder frequently plays the music of other composers. Once, Lucy implies that his idolization of Beethoven is excessive, and she asks him what he thinks of other classical composers such as Schubert, Brahms, Bach, and Chopin. Schroeder simply replies, "They were great too," and continues to play Beethoven. On another occasion, Lucy remarks to Schroeder "Beethoven wasn't so great." Irritated, Schroeder asks Lucy to explain her comment. Lucy replies, "You've never seen
Peanuts the entire history of the strip from the beginning in colorized form. This was done to honor the 65th anniversary of the strip's debut. On June 3, 2010, United Media sold all its Peanuts-related assets, including its strips and branding, to a new company, Peanuts Worldwide, LLC, a joint venture of the Iconix Brand Group (which owned 80 percent) and Charles M. Schulz Creative Associates (20 percent). In addition, United Media sold its United Media Licensing arm, which represents licensing for its other properties, to Peanuts Worldwide. United Feature Syndicate continued to syndicate the strip, until February 27, 2011, when