East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee prominent monuments are: While Milwaukee had been previously marketed as "A Genuine American City" as well as "A Great Place on a Great Lake", it has earned the nickname, the "City of Festivals." The city hosts an annual lakefront music festival called Summerfest. Listed in the "1999 Guinness Book of World Records" as the largest music festival in the world, in 2017 Summerfest attracted 831,769. The adjacent city of West Allis has been the site of the Wisconsin State Fair for over a century. Milwaukee hosts a variety of primarily ethnically themed festivals throughout the summer. Held generally on the