BCG vaccine of 2004 the vaccine is given to about 100 million children per year globally. The main use of BCG is for vaccination against tuberculosis. BCG vaccine can be administered after birth intradermally. BCG vaccination can cause a false positive Mantoux test, although a very high-grade reading is usually due to active disease. The most controversial aspect of BCG is the variable efficacy found in different clinical trials, which appears to depend on geography. Trials conducted in the UK have consistently shown a protective effect of 60 to 80%, but those conducted elsewhere have shown no protective effect, and efficacy appears
Inoculation theory (1995) posited that the use of inoculation strategies for these types of campaigns should be utilized to enhance the corporations' credibility and aide in maintaining the existing consumer attitude. This strategy should not be used to change consumer attitudes. Based on the analysis of previous research Burgoon et al. concluded issue/advocacy advertising is most effective for reinforcing support and avoid potential slippage in the attitudes of supporters. Based on previous publications they looked to test three hypotheses. The first was that issue/advocacy advertisements work to inoculate against counterattitudinal attacks. Next, issue/advocacy advertisements work to protect the source credibility. Lastly, conservatives