Riverside (Norwich) across the country including the Xscape brand. Riverside (Norwich) Riverside is an area in the city of Norwich in the English county of Norfolk along the east bank of the River Wensum. Very close to the Central Business District, it lies between the river and the Great Eastern Main Line, with Norwich station at the northern end and Norwich City's Carrow Road stadium at the southern end. The area was historically an industrial area with the river being Norwich's link to the coast. Companies such as engineering firm Boulton & Paul developed on the site. The engineering works closed in
Norwich with a large shoemaking industry, but transitioned throughout the 1980s and 1990s to a service-based economy. The greater Norwich economy (which includes Norwich, Broadland and South Norfolk government districts) as measured by GVA was estimated at £7.4 billion in 2011 (2011 GVA at 2006 prices). The city's largest employment sectors are business and financial services (31%), public services (26%), retail (12%), manufacturing (8%) and tourism (7%). Unemployment in urban Norwich and the Norwich City Council area was 2.7% and 3.7% respectively in January 2014, compared to 3% across Great Britain. New developments on the former Boulton and Paul site include