West End Girls White chords". Orlando was thrilled by the song's production; his idea was to make a rap record in a British accent. In April 1984, "West End Girls" was released, becoming a club hit in Los Angeles and San Francisco, and a minor dance hit in Belgium, and France, but was only available in the United Kingdom as a 12" import. In March 1985, after long negotiations, Pet Shop Boys cut their contractual ties with Orlando, and hired manager Tom Watkins, who signed them with EMI. They re-recorded "West End Girls" with producer Stephen Hague, and re-released the song in late
West End Girls a speaker", adding that "he mumbles the verses to us not like a star, but like a stranger in a raincoat, slinking alongside you and pointing out the sights". In 1987, "West End Girls" won for Best Single at The BRIT Awards, and for Best International Hit at the Ivor Novello Awards. In 2005, the British Academy of Composers and Songwriters gave to "West End Girls" the Ivor Novello Award for Song of The Decade between the years 1985 and 1994. The video was directed by Andy Morahan and Eric Watson, and consists of shots of the duo around London.