East Side, Milwaukee through the neighborhood. East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today,
Hilton Milwaukee City Center The Schroeder Hotel was sold to Sheraton Hotels in 1965 and renamed the Sheraton-Schroeder Hotel. Sheraton sold the hotel in 1972 to local businessman Ben Marcus, who renamed it the Marc Plaza Hotel. In 1995, when Marcus brought in Hilton Hotels to manage the property, it was renamed the "Hilton Milwaukee City Center". Hilton Milwaukee City Center is a member of Historic Hotels of America, an official program of the National Trust for Historic Preservation. Hilton Milwaukee City Center The Hilton Milwaukee City Center hotel is located in the Westown neighborhood of downtown Milwaukee, Wisconsin, and is owned by the