American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
Rolls Razor in the US in 1950; the claimed first use was 1922. The US patent for the method of attaching the blade to the handle was filed in 1925 and issued in 1930. The name "Rolls Razor (1927) Ltd." was used in advertising. The razor was still manufactured and sold until 1958 when the company was purchased by entrepreneur/corporate raider John Bloom who decided to focus on washing machines rather than the razor. Though not made by the Rolls-Royce company, the name was chosen to evoke the "Rolls" image of luxury and quality. The factory address was 255 Cricklewood Broadway, London,