V12 engine for the postwar market in Europe, production of V12-engined-cars was very limited until the 1960s. Ferrari has traditionally reserved their top V12 engine for their top-of-the line luxury sports coupes since 1949. Ferrari's closest rival, Lamborghini has also used the V12 configuration for many of its road cars since the company's inception in 1963. In 1972, Jaguar introduced the XJ12, equipped with a 5.3 litre V12, which continued (after revisions in 1993) until the 1996 model year, after which the marque discontinued the twelve-cylinder engine. BMW returned to V12 designs for its 7 Series sedan in model year 1986, forcing
Lamborghini Miura to showing the car, they decided to fill the engine bay with ballast and keep the hood locked throughout the show, as they had three years earlier for the début of the 350GTV. Sales head Sgarzi was forced to turn away members of the motoring press who wanted to see the P400's power plant. Despite this setback, the car was the highlight of the show, immediately boosting stylist Marcello Gandini's reputation. The favourable reaction at Geneva meant the P400 was to go into production by the following year. The name "Miura", after the famous Spanish fighting bull breeder (), was