Riverside (Norwich) across the country including the Xscape brand. Riverside (Norwich) Riverside is an area in the city of Norwich in the English county of Norfolk along the east bank of the River Wensum. Very close to the Central Business District, it lies between the river and the Great Eastern Main Line, with Norwich station at the northern end and Norwich City's Carrow Road stadium at the southern end. The area was historically an industrial area with the river being Norwich's link to the coast. Companies such as engineering firm Boulton & Paul developed on the site. The engineering works closed in
Norwich is now exported worldwide by its parent company Unilever (Unilever UK Export), putting Norwich on the map of British heritage brands. The Colman's Mustard Shop, which sells Colman's products and related gifts, was, until 2017, located in the Royal Arcade in the centre of Norwich. To the south-west of the city is the Norwich Research Park, which is set to undergo a period of investment and expansion. The NRP comprises a community of research organisations with world-leading science credentials, including the Institute of Food Research and the John Innes Centre, as well as over 30 science and technology-based businesses, the