East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee City Hall surrounding the Milwaukee River. The upper part of the tower was rebuilt after a fire in October 1929. The bell in City Hall was named after Solomon Juneau, Milwaukee's first mayor. It was designed and crafted by the Campbells, who were early pioneers in creating diving chambers and suits near the Great Lakes area during that time. City Hall was the marketing symbol of Milwaukee until the completion of the Calatrava wing of the Milwaukee Art Museum in 2001, but the bell tower continues to be used as a municipal icon and in some traffic and parking signs. Formerly the