BCG vaccine BCG was adopted by the Health Committee of the League of Nations (predecessor to the WHO). Because of opposition, however, it only became widely used after World War II. From 1945 to 1948, relief organizations (International Tuberculosis Campaign or Joint Enterprises) vaccinated over 8 million babies in eastern Europe and prevented the predicted typical increase of TB after a major war. BCG is very efficacious against tuberculous meningitis in the pediatric age group, but its efficacy against pulmonary tuberculosis appears to be variable. As of 2006, only a few countries do not use BCG for routine vaccination. Two countries that
Inoculation theory field itself is meant to act to the public, their opinions, and their actions. It is especially useful with an audience who already has an opinion on a brand. Inoculation theory is the perfect way to convince already faithful customers that they are making the right choice in trusting your company and to keep the customer coming back in the future. For example, Apple and their "Get A Mac" campaign. This campaign did a great job of following the inoculation theory in targeting those who already preferred Mac computers. The series of ads pit out in the duration of the