Harold Macmillan improving standard of living; the slogan "Life's Better Under the Conservatives" was matched by Macmillan's own remark, "indeed let us be frank about it—most of our people have never had it so good," usually paraphrased as "You've never had it so good." Such rhetoric reflected a new reality of working-class affluence; it has been argued that "the key factor in the Conservative victory was that average real pay for industrial workers had risen since Churchill's 1951 victory by over 20 per cent". The scale of the victory meant that not only had the Conservatives won three successive general elections, but
Never was so much owed by so many to so few who fought in the battle have been known as "The Few" ever since; at times being specially commemorated on 15 September, "Battle of Britain Day". Churchill apparently first used his famous words upon his exit from the Battle of Britain Bunker at RAF Uxbridge on 16 August when visiting the No. 11 Group RAF Operations Room during a day of battle. Afterwards, Churchill told Major General Hastings Ismay, 'Don't speak to me, I have never been so moved'. After several minutes of silence he said, 'Never in the history of mankind has so much been owed by so many to