Riverside (Norwich) across the country including the Xscape brand. Riverside (Norwich) Riverside is an area in the city of Norwich in the English county of Norfolk along the east bank of the River Wensum. Very close to the Central Business District, it lies between the river and the Great Eastern Main Line, with Norwich station at the northern end and Norwich City's Carrow Road stadium at the southern end. The area was historically an industrial area with the river being Norwich's link to the coast. Companies such as engineering firm Boulton & Paul developed on the site. The engineering works closed in
Norwich the threat of fire was uppermost in people's minds, Bignold formed the "Norwich Union Society for the Insurance of Houses, Stock and Merchandise from Fire". The new business, which became known as the Norwich Union Fire Insurance Office, was a "mutual" enterprise. Norwich Union was later to become the country's largest insurance giant. From earliest times, Norwich was a textile centre. In the 1780s, the manufacture of Norwich shawls became an important industry and remained so for nearly a hundred years. The shawls were a high-quality fashion product and rivalled those made in other towns such as Paisley (which entered