Ranchera José Alfredo Jiménez, Lola Beltrán, Lucha Villa, Pedro Infante, Rocío Dúrcal, Vicente Fernández, and presently: Pedro Fernández and Pepe Aguilar. The word "ranchera" was derived from the word "rancho" because the songs originated on the ranches and in the countryside of rural Mexico. Rancheras that have been adapted by "conjuntos", or norteño bands from northern Mexico and the southwestern US, are sometimes called "norteños", from the Spanish word for "northern". Ranchera singers often wear "charro" outfits which indicates a cowboy suit with tight pants, a short jacket, a bow and riding boots. Mariachi bands, which are the music source behind
Mariachi rajes!" and "¡Así se quiere en Jalisco!" The main characters used his ability to sing mariachi as a way to show strength, virility, and aesthetic beauty. Its use in film also made the music popular and a symbol of ethnic pride for Mexican Americans in the United States. Its use in film also promoted a negative perception of mariachi music. The films associated the charros and mariachi music with machismo, womanizing and drinking, especially of tequila. The reason that the movies did this was that mariachi music was associated with bars and the lower classes in a number of segments