Lamborghini Miura chosen and featured in the company's newly created badge. The car gained the worldwide attention of automotive enthusiasts when it was chosen for the opening sequence of the original 1969 version of "The Italian Job". In press interviews of the time Ferruccio Lamborghini was reticent about his precise birth date, but stressed that he was born under the star sign Taurus the bull. The earliest model of the Miura was known as the P400 (for "Posteriore 4 litri"). It was powered by a version of the 3.9 L Lamborghini V12 engine used in the 400GT at the time. The engine
Lamborghini Miura to showing the car, they decided to fill the engine bay with ballast and keep the hood locked throughout the show, as they had three years earlier for the début of the 350GTV. Sales head Sgarzi was forced to turn away members of the motoring press who wanted to see the P400's power plant. Despite this setback, the car was the highlight of the show, immediately boosting stylist Marcello Gandini's reputation. The favourable reaction at Geneva meant the P400 was to go into production by the following year. The name "Miura", after the famous Spanish fighting bull breeder (), was