West End Girls weeks later. In Canada, "West End Girls" first entered the "RPM" singles chart in April 1985, reaching a peak position of 81 in June 1985. Having signed with EMI, the group released their first major label single "Opportunities (Let's Make Lots of Money)" in mid-1985, but it failed to attract attention. The Pet Shop Boys then decided to re-record "West End Girls", and issue this new version as a single. Producer Stephen Hague helmed the new, re-recorded version of "West End Girls". The re-recorded version of "West End Girls" was released in the United Kingdom in October 1985, debuting on
West End Girls a speaker", adding that "he mumbles the verses to us not like a star, but like a stranger in a raincoat, slinking alongside you and pointing out the sights". In 1987, "West End Girls" won for Best Single at The BRIT Awards, and for Best International Hit at the Ivor Novello Awards. In 2005, the British Academy of Composers and Songwriters gave to "West End Girls" the Ivor Novello Award for Song of The Decade between the years 1985 and 1994. The video was directed by Andy Morahan and Eric Watson, and consists of shots of the duo around London.