East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Astor on the Lake a dense, oily smoke filed the building. The fire claimed the lives of two adults and two infants. Oscar Teweles, 59, and his nurse, Elsie Saxinger, 40, were killed due to suffocation in his apartment on the fifth floor. Over 300 people had to be evacuated due to the fire and were sent into the city streets. The damage caused by the fire was estimated at $75,000. Astor on the Lake The Astor on the Lake (also Astor Hotel) is a low-rise building located in the Yankee Hill (East Town) neighborhood of downtown Milwaukee, Wisconsin. It is listed on the