Baby Did a Bad Bad Thing in "Wild at Heart" (1990), the song got most of its mainstream recognition after being featured in the 1999 Stanley Kubrick film "Eyes Wide Shut", starring Tom Cruise and Nicole Kidman. Kubrick heard the song as Kidman listened to Isaak's music to liven up during rehearsals. Isaak was asked for his approval as he prepared to perform on "The Tonight Show", and immediately agreed once he was told it was for Kubrick, who Isaak declared "hasn't done a film I didn't like". The singer said he always considered "Baby Did a Bad Bad Thing" ripe for soundtracks due to being
Nicole Kidman directed by "Moulin Rouge!" director Baz Luhrmann, to promote the fragrance during the holiday seasons of 2004, 2005, 2006, and 2008. The three-minute commercial produced for "Chanel No. 5" made Kidman the record holder for the most money paid per minute to an actor after she reportedly earned US$12million for the three-minute advert. During this time, Kidman was also listed as the 45th Most Powerful Celebrity on the 2005 "Forbes" Celebrity 100 List. She made a reported US$14.5 million in 2004–2005. On "People" magazine's list of 2005's highest-paid actresses, Kidman was second behind Julia Roberts, with US$16–17 million per-film price