Lamborghini Miura on the Lamborghini stand at the Geneva Motor Show in 1981. A Miura concept car was presented at the American Museum of Television & Radio on January 5, 2006 alongside the Los Angeles Auto Show, though it was not presented at the show itself. Instead, the Miura concept car officially debuted at the North American International Auto Show two weeks later. It was the first design to be penned by Lamborghini design chief, Walter de'Silva, commemorating the 40th anniversary of the 1966 Geneva introduction of the original Miura. Lamborghini president and CEO Stefan Winkelmann denied that the concept would mark
Lamborghini Miura to showing the car, they decided to fill the engine bay with ballast and keep the hood locked throughout the show, as they had three years earlier for the début of the 350GTV. Sales head Sgarzi was forced to turn away members of the motoring press who wanted to see the P400's power plant. Despite this setback, the car was the highlight of the show, immediately boosting stylist Marcello Gandini's reputation. The favourable reaction at Geneva meant the P400 was to go into production by the following year. The name "Miura", after the famous Spanish fighting bull breeder (), was