Ranchera José Alfredo Jiménez, Lola Beltrán, Lucha Villa, Pedro Infante, Rocío Dúrcal, Vicente Fernández, and presently: Pedro Fernández and Pepe Aguilar. The word "ranchera" was derived from the word "rancho" because the songs originated on the ranches and in the countryside of rural Mexico. Rancheras that have been adapted by "conjuntos", or norteño bands from northern Mexico and the southwestern US, are sometimes called "norteños", from the Spanish word for "northern". Ranchera singers often wear "charro" outfits which indicates a cowboy suit with tight pants, a short jacket, a bow and riding boots. Mariachi bands, which are the music source behind
Mariachi schools. In areas with large Mexican-American populations, mariachis are being hired for events outside this ethnic group as well. Outside of schools, the most important venue for the music in the United States is mariachi festivals with the longest running festivals in Tucson and Fresno. The Tucson International Mariachi Conference began in 1982. It originally was held in the downtown but in 2012 moved to the Casino Del Sol. It showcases over 500 elementary, middle, and high schools and college mariachi players. The Las Vegas International Mariachi Festival, established in 1991, is televised on Telemundo and PBS and has headlined