Cud population to live and function. Consumption by ruminants of an insufficiently fibrous diet leads to little cud formation and therefore lowered amounts of saliva production. This in turn is associated with rumen acidosis, where the rumen pH can fall to 5 or lower. Rumen acidosis is associated with a lowered appetite which leads to still lower rates of saliva secretion. Eventually, a collapse of the microbial ecosystem in the rumen will occur because of the low pH. Acute rumen acidosis can lead to death of the animal, and will occur if the animal is allowed to eat a diet with
Chewing gum industry Chewing gum industry Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be: The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below. The worldwide chewing gum industry in 2012 is estimated to be worth $26 billion in sales, and has grown by more than 14% in the last three years. Chewing gum accounts for 85% of global sales, and bubble gum