Lamborghini Miura cars over the race car-derived machines produced by local rival Ferrari. The Miura's rolling chassis was presented at the 1965 Turin auto show, and the prototype P400 debuted at the 1966 Geneva show. It received stellar receptions from showgoers and the motoring press alike, each impressed by Marcello Gandini's sleek styling and the car's revolutionary mid-engine design. Lamborghini's flagship, the Miura received periodic updates and remained in production until 1973. A year later the extreme Countach entered the company's lineup, amid tumultuous financial times for the company. During 1965, Lamborghini's three top engineers, Gian Paolo Dallara, Paolo Stanzani and Bob
Lamborghini Miura to showing the car, they decided to fill the engine bay with ballast and keep the hood locked throughout the show, as they had three years earlier for the début of the 350GTV. Sales head Sgarzi was forced to turn away members of the motoring press who wanted to see the P400's power plant. Despite this setback, the car was the highlight of the show, immediately boosting stylist Marcello Gandini's reputation. The favourable reaction at Geneva meant the P400 was to go into production by the following year. The name "Miura", after the famous Spanish fighting bull breeder (), was