Windsurfing aside, many expert windsurfers will ride the same waves as surfers do (wind permitting). At one time referred to as "surfing's ginger haired cousin" by the sport's legendary champion, Robby Naish, windsurfing has long struggled to present a coherent image of the sport to outsiders. As a result of attempts to claim the word "windsurfer" as a trademark, participants have been encouraged to use different names to describe the sport, including "sailboarding" and "boardsailing". The term "windsurfing" has persisted as the accepted name for the sport, and the word "windsurfer" persists for both participants and equipment. Windsurfing is predominately undertaken
Activity theory interactions with other people and of our use of tools." For Activity Theorists "consciousness" seems to refer to any mental functioning, whereas most other approaches to psychology distinguish conscious from unconscious functions. Over the last 15 years the use and exploration of activity theory in information systems has grown. One stream of research has focused on technology mediated change and the implementation of technologies and how they disrupt, change and improve organisational work activity. In these studies, activity systems are used to understand emergent contradictions in the work activity, which are temporarily resolved using information systems (tools) and/or arising from