Harold Macmillan improving standard of living; the slogan "Life's Better Under the Conservatives" was matched by Macmillan's own remark, "indeed let us be frank about it—most of our people have never had it so good," usually paraphrased as "You've never had it so good." Such rhetoric reflected a new reality of working-class affluence; it has been argued that "the key factor in the Conservative victory was that average real pay for industrial workers had risen since Churchill's 1951 victory by over 20 per cent". The scale of the victory meant that not only had the Conservatives won three successive general elections, but
Never So Bold the best sprinter in Europe in 1985, winning the Temple Stakes, King's Stand Stakes, July Cup and William Hill Sprint Championship. After a poor run in the Breeders' Cup Mile he was retired to stud where he had limited success as a sire of winners. Never So Bold was a "big, rangy, good-looking" bay horse with a small white star bred by the Mount Rosa Stud. During his racing career he carried the red and white colours of Edward Kessly. He was trained at Newmarket, Suffolk by Robert Armstrong, who had trained another outstanding sprinter in Moorestyle, and was ridden