East Side, Milwaukee through the neighborhood. East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today,
Lake, Milwaukee County, Wisconsin in 1938. It was to be the Lake City Hall and doubled as a water tower. This landmark features Art Deco details such as empire lines on the façade, scallops above the entrance and stair railings with chevron designs in them. No longer needed by the neighboring Department of Water Works treatment plant to equalize water pressure, the internal tank was abandoned and the building updated for use as municipal office space in 2001. In 1993, the Howard Avenue Water Purification Plant became the source of the Milwaukee Cryptosporidium outbreak, the largest documented waterborne disease outbreak in United States history.