Mariachi Jalisco, especially in a region called Los Altos. After the Revolution, the charreada became a national sport in Mexico and rings were constructed specifically for them, followed by professional charro associations. With the breakup of the large haciendas, charros were no longer economically necessary but were used as a cultural ideal, especially by the film industry in the mid-20th century. The first charro movies date from the 1920s, but the first to sing mariachi was Tito Guízar in "Allá en el Rancho Grande" in 1936. The character was played by Jorge Negrete in films such as "¡Ay, Jalisco... no te
Mariachi schools. In areas with large Mexican-American populations, mariachis are being hired for events outside this ethnic group as well. Outside of schools, the most important venue for the music in the United States is mariachi festivals with the longest running festivals in Tucson and Fresno. The Tucson International Mariachi Conference began in 1982. It originally was held in the downtown but in 2012 moved to the Casino Del Sol. It showcases over 500 elementary, middle, and high schools and college mariachi players. The Las Vegas International Mariachi Festival, established in 1991, is televised on Telemundo and PBS and has headlined