Fruit cup strawberry, lemon, lime, cucumber, mint, and borage leaves. Pimm's No. 1 is a gin-based drink invented by James Pimm, at 25% ABV. Pimm's numbers 2-6 were based on Scotch Whisky, Brandy, Rum, Rye whiskey, and Vodka, respectively. As of 2012, only Pimm's No. 1, Pimm's Winter Cup (a variant of No. 3), and Pimm's No. 6 (renamed simply Pimm's 'Vodka Cup') still survive. This product was discontinued in 2008. Launched in 2003 and produced by the makers of Plymouth Gin, it is one of the strongest fruit cups at 30% ABV, which Plymouth says gives it a fuller flavour. It
James Pimm married Mary Southernden Mallery at St Mary Woolnoth, London. Within ten years he was running a chain of five restaurants patronized by the rest of the British gentry and "hoi polloi". Pimm and his wife Mary had at least 11 children, however few reached adulthood. Pimm devised the cocktail to accompany the shellfish; the recipe was a closely guarded secret then, and remains so to this day. The owners now are Diageo PLC. Pimm died on 16 August 1866 at the family home in East Peckham, Kent, although he was still known to be residing in addresses in The City