East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Hilton Milwaukee City Center Hilton Milwaukee City Center The Hilton Milwaukee City Center hotel is located in the Westown neighborhood of downtown Milwaukee, Wisconsin, and is owned by the Marcus Corporation, which also owns the Pfister Hotel and InterContinental Milwaukee in the area. It was built in 1927 as the Schroeder Hotel by hotel magnate Walter Schroeder, in a neo-classical style. It has a height of 275 feet (84 meters), with an antenna extending its total height to 192 meters. The building has 25 floors and 729 rooms. A 12-floor addition designed by Kahler Slater Architects and built by Mortenson was constructed in 2000.