W1A (TV series) cast were created by Morton as new characters. "W1A" was commissioned by Janice Hadlow, controller of BBC Two, and Shane Allen, controller of comedy commissioning. Filming began in January 2014. "W1A" was written and directed by John Morton, who previously worked on "Twenty Twelve" and "People Like Us". The producer is Paul Schlesinger and the executive producer is Jon Plowman. A second series was commissioned in September 2014, with Bonneville's return also confirmed. On 15 September 2014, it was announced that "W1A" would return for a second series in 2015. This began with a 60-minute special on 23 April, followed
BBC Three (online) "editorial pillars" (with the exclamation mark representing the "Give Me a Voice" aspect). The new logo received mixed reactions from the public, with some drawing comparisons to the album cover of Plan B's "Ill Manors", a Roman numeral "2" with an exclamation point ("BBC Two!"), and a proposed redesign of the BBC's logo seen in an episode of the comedy "W1A". In regards to the "W1A" comparison, Carr joked that "thanks to "W1A" we're cursed at the BBC when it comes to marketing and I don't want to come across all Siobhan Sharpe but forgive me some lingo." The channel