Benny Goodman returned to his swing band because he concluded that was what he knew best. In 1953, he said, "Maybe bop has done more to set music back for years than anything...Basically it's all wrong. It's not even knowing the scales...Bop was mostly publicity and people figuring angles." In 1949 he studied with clarinetist Reginald Kell, requiring a change in technique: "instead of holding the mouthpiece between his front teeth and lower lip, as he had done since he first took a clarinet in hand 30 years earlier, Goodman learned to adjust his embouchure to the use of both lips and
Benny Goodman "King of Swing" as part of a sales campaign, but shortly after Goodman and his crew left Chicago in May 1936 to spend the summer filming "The Big Broadcast of 1937" in Hollywood, the title "King of Swing" was applied to Goodman by the media. At the end of June 1936, Goodman went to Hollywood, where, on June 30, 1936, his band began CBS's "Camel Caravan," its third and (according to Connor and Hicks) its greatest sponsored radio show, co-starring Goodman and his former boss Nathaniel Shilkret. By spring 1936, Fletcher Henderson was writing arrangements for Goodman's band. In late