East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee budget and its 2.5-mile route, which includes a lakefront spur connecting the line to the proposed $122 million, 44-story Couture. Construction on the Milwaukee Streetcar began March 2017, with initial operation by mid-2018. The Lakefront service is expected to start operation by 2019. Northwestern Mutual Tower and Commons stands 550 feet tall and has 32 stories, making it the second tallest building in Milwaukee. The Fiserv Forum, a new multipurpose arena between N. Fourth Street and N. Sixth Street from W. Highland Ave. to W. Juneau Ave., has been built to accommodate the Milwaukee Bucks. Construction began in November 2015.