East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
1967 Milwaukee riot according to data gathered by the US Census Bureau. In a July 2017 study by the Wall Street Journal of the nation's 100 largest metropolitan areas, Milwaukee was listed the 11th most segregated city. 1967 Milwaukee riot The 1967 Milwaukee riot was one of 159 race riots that swept cities in the United States during the "Long Hot Summer of 1967". In Milwaukee, Wisconsin, African American residents, outraged by the slow pace in ending housing discrimination and police brutality, began to riot on the evening of July 30, 1967. The inciting incident was a fight between teenagers, which escalated into