Mariachi was heavily involved in cultural promotion as a way to create a unified Mexican identity after the end of the Mexican Revolution. One of these efforts was the promotion of mariachi as an international symbol of Mexican identity, first with radio and sound recordings and later with films. Mexico built a nationwide radio broadcasting network in the 1920s such as XEB and XEW, which began broadcasting mariachi music as a media production, rather than as a music for social events. This music was already being modified in part due to the advent of sound recording. For example, most son jaliscense
Mariachi Gringo lead role. Mariachi Gringo Mariachi Gringo is a 2012 feature film directed by Tom Gustafson and written by Cory Krueckeberg. The film was produced by Speak Productions and Sin Sentido Films. The film stars Shawn Ashmore, Martha Higareda, Lila Downs, Fernando Becerril, Kate Burton, Tom Wopat and Adriana Barraza. Mariachi Gringo opened the 2012 Miami International Film Festival and won the Mayahuel Awards for Best Film & Best Actress for Martha Higareda at the 2012 Guadalajara International Film Festival. Edward (Shawn Ashmore), a small-town American slacker, meets Albert, an old Mexican man who was once a mariachi. Enchanted by traditional