1970 US Open (tennis) sudden death at 4-4. A red flag would be put up by the umpire’s seat to draw fan attention to the tiebreaker in progress. Most players disapproved of the tiebreaker but the visitors loved it. Ken Rosewall def. Tony Roche, 2–6, 6–4, 7–6, 6–3 Margaret Court defeated Rosemary Casals, 6–2, 2–6, 6–1 Pierre Barthès / Nikola Pilić defeated Roy Emerson / Rod Laver, 6–3, 7–6, 4–6, 7–6 Margaret Court / Judy Tegart Dalton defeated Rosemary Casals / Virginia Wade, 6–3, 6–4 Margaret Court / Marty Riessen defeated Judy Tegart Dalton / Frew McMillan, 6–4, 6–4 1970 US Open (tennis) The
Outcome-Driven Innovation find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities. According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, "What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services." In 2016, Ulwick published "Jobs to be Done: From Theory to Practice" to explain the