East Side, Milwaukee through the neighborhood. East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today,
Flag of Milwaukee Flag of Milwaukee The official flag of Milwaukee was adopted in 1954. It displays symbols of Milwaukee on a medium blue background. In the center, a gear, representing industry, bears symbols of Milwaukee's identity and history. An Indian head represents Native American origins. A flag with two stars, said to be a Civil War-era flag, may also represent a service flag. A lamp symbol in the upper right was once associated with the Milwaukee City Library. Below this is Milwaukee City Hall, representing government, which is flanked by abstract outlines of a church, housing, a factory, the Milwaukee Arena, and