Conquest of Wales by Edward I of England lands as the lordship of Powys and became known as Owen de la Pole (or "Poole"). Lands retained under direct royal control were organised under the Statute of Rhuddlan of 1284, which declared that they were "annexed and united" to the English crown, although they did not become part of the Kingdom of England. They were the King's personal fief and in 1301, they were bestowed on Edward's son, Edward of Caernarfon (the future Edward II), with the title "Prince of Wales" and thereafter the lands and title became the customary endowment of the heir to the throne. The Statute
King of Wales of Wales' and 'king of the Welsh'" His direct rule was however limited to Gwynedd. Owain was also the first Welsh ruler to be known as Prince of Wales. He ruled over much of Northern Wales, but a lack of success in military campaigns limited his ability to extend his control. After the death of Owain Gwynedd in 1170, the mantle of paramount Welsh ruler was taken up by Rhys ap Gruffydd, who was called "Head of all Wales" by the Brut y Tywysogion on his death in 1197. His direct rule was limited to Deheubarth. For a list of