East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee City Conference first year in which separate tournaments were held based on enrollment size. Three city schools won consecutive titles when Milwaukee Tech (1979), North Division (1980) and Madison (1981) each took home a Class A crown. Milwaukee Tech (now Bradley Tech) repeated its success in 1983. Since then, 14 titles have gone to one of three City schools: Rufus King (1984, 1991, 1995, 2003, 2004), Washington (1985, 1987, 1990, 1993) and Vincent (1996, 1997, 1998, 2000, 2001). South Division put together a string of five consecutive Class A (now Division 1) titles from 1985 to 1989. Vincent has won three Division