8 Out of 10 Cats Does Countdown as part of its 30th anniversary celebrations. Amongst the programmes that were chosen to be merged for the evening of specials, production teams on "Countdown" and "8 Out of 10 Cats" agreed to merge the two formats of their respective programmes together - the crossover between the two formats meant that "Countdown"s arrangement of games would be interspersed with "8 Out of 10 Cats"-style banter. As part of the merger, both Rachel Riley and Susie Dent assumed their roles from the programme, while Jimmy Carr took on the mantle of host, with both Sean Lock and Jon Richardson competing as
Inception secure the film's $100 million in advertising expenditure. "Inception"s première was held in London on July 8, 2010; it was released in both conventional and IMAX theaters beginning on July 16, 2010. "Inception" grossed over $828 million worldwide, becoming the fourth highest-grossing film of 2010. The home video market also had strong results, with $68 million in DVD and Blu-ray sales. "Inception" opened to acclaim from critics, who praised its screenplay, visual effects, score, and ensemble cast. It won four Academy Awards for Best Cinematography, Best Sound Editing, Best Sound Mixing, and Best Visual Effects, and was nominated for four