Razor razors were the most common form of shaving before the 20th century and remained common in many countries until the 1950s. Barbers were specially trained to give customers a thorough and quick shave, and a collection of straight razors ready for use was a common sight in most barbershops. Barbers still have them, but they use them less often. Straight razors eventually fell out of fashion. Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a
American Safety Razor Company in a management buyout. Energizer bought the privately held American Safety Razor in 2011, when it filed for bankruptcy. In 2015, Energizer spun off the personal care division as Edgewell Personal Care. Edgewell announced the sale of its Personna Industrial Division to an investment group, which renamed it AccuTec Blades. American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery