Norwich to Trowse, south of the city. From there the River Wensum is navigable into Norwich up to New Mills, and is crossed by the Novi Sad Friendship Bridge. Scheduled trips through the city and out to the nearby The Broads are run by City Boats from outside Norwich station and also Elm Hill. In June 2012, Norwich City Council gave permission for punting on the River Wensum. In 2017 the first part of a new road, the Norwich Northern Distributor Road, linking from the A1067 to the north west of the city to the A47 road to the east of
Norwich is now exported worldwide by its parent company Unilever (Unilever UK Export), putting Norwich on the map of British heritage brands. The Colman's Mustard Shop, which sells Colman's products and related gifts, was, until 2017, located in the Royal Arcade in the centre of Norwich. To the south-west of the city is the Norwich Research Park, which is set to undergo a period of investment and expansion. The NRP comprises a community of research organisations with world-leading science credentials, including the Institute of Food Research and the John Innes Centre, as well as over 30 science and technology-based businesses, the