Mariachi associated with the group died in 1985. That the group still considers itself the original group comes from the notion of passing on the music by generations of musicians, how the original son jaliscense was learned. The promotion of mariachi as representative of Mexico has led to the formation of mariachi groups in many countries such as Argentina, Aruba, Egypt, Chile, Cuba, Spain, Croatia, Guatemala, Uruguay, Sweden, Peru, Brazil, Colombia, Ecuador and Venezuela, with groups from these and more countries participating in Guadalajara’s International Mariachi and Charreria Conference. The music has a strong following in the US, with top groups
Mariachi rajes!" and "¡Así se quiere en Jalisco!" The main characters used his ability to sing mariachi as a way to show strength, virility, and aesthetic beauty. Its use in film also made the music popular and a symbol of ethnic pride for Mexican Americans in the United States. Its use in film also promoted a negative perception of mariachi music. The films associated the charros and mariachi music with machismo, womanizing and drinking, especially of tequila. The reason that the movies did this was that mariachi music was associated with bars and the lower classes in a number of segments