W1A (TV series) on 23 April 2015 with a one-hour special. In August 2016, "Radio Times" announced that "W1A" had been recommissioned for a third and final series, which began airing on 18 September 2017. The series is named after the postal code of the BBC's headquarters, Broadcasting House, which is W1A 1AA. The series revolves around Ian Fletcher (Hugh Bonneville), formerly the Head of the Olympic Deliverance Commission, who has been chosen to be the Head of Values at the BBC. His task is to clarify, define, or re-define the core purpose of the BBC across all its functions and to position
BBC Three (online) "editorial pillars" (with the exclamation mark representing the "Give Me a Voice" aspect). The new logo received mixed reactions from the public, with some drawing comparisons to the album cover of Plan B's "Ill Manors", a Roman numeral "2" with an exclamation point ("BBC Two!"), and a proposed redesign of the BBC's logo seen in an episode of the comedy "W1A". In regards to the "W1A" comparison, Carr joked that "thanks to "W1A" we're cursed at the BBC when it comes to marketing and I don't want to come across all Siobhan Sharpe but forgive me some lingo." The channel