Kingdom of England Norman conquest of England, however, some Norman lords began to attack Wales. They conquered and ruled parts of it, acknowledging the overlordship of the Norman kings of England but with considerable local independence. Over many years these "Marcher Lords" conquered more and more of Wales, against considerable resistance led by various Welsh princes, who also often acknowledged the overlordship of the Norman kings of England. Edward I defeated Llywelyn ap Gruffudd, and so effectively conquered Wales, in 1282. He created the title Prince of Wales for his heir, the future Edward II, in 1301. Edward I's conquest was brutal and
King of Wales of Wales' and 'king of the Welsh'" His direct rule was however limited to Gwynedd. Owain was also the first Welsh ruler to be known as Prince of Wales. He ruled over much of Northern Wales, but a lack of success in military campaigns limited his ability to extend his control. After the death of Owain Gwynedd in 1170, the mantle of paramount Welsh ruler was taken up by Rhys ap Gruffydd, who was called "Head of all Wales" by the Brut y Tywysogion on his death in 1197. His direct rule was limited to Deheubarth. For a list of