East Side, Milwaukee through the neighborhood. East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today,
Milwaukee City Christmas Tree Special guests included characters from Milwaukee Ballet's Nutcracker and the Milwaukee Children's Choir. Refreshments for the celebration were provided by Starbucks. Like many other city–endorsed Christmas tree lightings, the tree lighting in Milwaukee was labeled "holiday" rather than "Christmas" in 1995 so as not to "offend non-Christians". In 2004 and 2005 many cities reversed their decision and re-labeled the tree as "Christmas" rather than the generic "holiday". Examples include the Capitol Christmas Tree and the California Capitol Christmas Tree. In October 2006, with a 9-5 vote, Milwaukee city council decided to rename the decade's old "Holiday tree" to a "Christmas