Mariachi songs were longer than the standard three-and-a-half minutes of the then-standard 78 rpm record, forcing the shortening of tunes. Around the same time, the popularity of jazz and Cuban music introduced the trumpet into mariachi, pushing the violins into second place and in some cases, replacing the harp. The most prized of the mariachis remained those from the state of Jalisco, particularly the areas of Cocula and Tecalitlán. They represented Mexico to the people during the Independence Day celebrations in Mexico City in 1933 as well as during Lázaro Cárdenas' election campaign in 1936. The charro tradition was strong in
Mariachi Gringo Edward moves to Guadalajara, where he plans to become a mariachi himself. He becomes friends with Lilia (Martha Higareda) and develops unrequited feelings for her. Lilia helps him to advance his dream and enlists the help of Sophia (Lila Downs), the lead singer of a small mariachi band, to teach him. Lilia herself has the dream to leave Guadalajara and study oceanography, but is constantly putting it off to help his mother run a traditional restaurant. Edward is then recruited by a prestigious mariachi band, which puts him at odds with Lilia, who feels he's betraying his dream to be