Kingdom of England Norman conquest of England, however, some Norman lords began to attack Wales. They conquered and ruled parts of it, acknowledging the overlordship of the Norman kings of England but with considerable local independence. Over many years these "Marcher Lords" conquered more and more of Wales, against considerable resistance led by various Welsh princes, who also often acknowledged the overlordship of the Norman kings of England. Edward I defeated Llywelyn ap Gruffudd, and so effectively conquered Wales, in 1282. He created the title Prince of Wales for his heir, the future Edward II, in 1301. Edward I's conquest was brutal and
Coat of arms of the Prince of Wales May 1343. Legend holds that the Black Prince took the motto as well as the ostrich feathers from King John the Blind of Bohemia, who was killed fighting alongside the prince and his father at the Battle of Crécy in 1346. The motto is also a near homophone for "Eich Dyn", "Your Man" in Welsh. The Prince of Wales as part of his full achievement of arms has many Heraldic badges, which represents the history and sovereignty of his many titles. The Prince of Wales's feathers badge comprises "A plume of three ostrich feathers Argent enfiled by a royal coronet