Shaving razor was essentially a small piece of a straight razor attached to a handle using a clamp mechanism. Before each shave the blade had to be attached to a special holder, stropped with a leather belt, and placed back into the razor. After a time, the blade needed to be honed by a cutler. In 1895, King Camp Gillette invented the double-edged safety razor, which utilised inexpensive, disposable blades sharpened from two sides. It took him until 1901 to build a working, patentable model, and commercial production began in 1903. The razor gained popularity during World War I when the
Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle