Razor be used on both sides, with two open edges. The blade on the double-edged safety razor is slightly curved to allow for a smoother and cleaner shave. In 1901, the American inventor King Camp Gillette, with the assistance of William Nickerson, patented a new variation of safety razor with disposable blades. Gillette realized that a profit could be made by selling an inexpensive razor with disposable blades. This has been called the razor and blades business model, and has become a very common practice for a wide variety of products. Many other brands of safety razors have come and gone.
Razor Creative Razor Creative Razor Creative is a boutique design, branding, advertising, and marketing firm located in Moncton, New Brunswick. The company was founded as Razor Communications Inc. in December 2003 by Stephen Brander and Rich Gould. In 2005 the company changed its operating name to Razor Creative. In 2008 the company was awarded a Canadian trademark for their slogan: Cut through. In February 2017, Razor Creative was acquired by BrainWorks marketing. The following is an incomplete list of notable clients. Razor Creative's work for McCain Foods Roasters was featured in the November 2004 issue of Strategy Magazine. The company's 2Tongues.ca work