East Side, Milwaukee through the neighborhood. East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today,
Astor on the Lake Astor on the Lake The Astor on the Lake (also Astor Hotel) is a low-rise building located in the Yankee Hill (East Town) neighborhood of downtown Milwaukee, Wisconsin. It is listed on the National Register of Historic Places. Designed by architect Herbert Tullgren in Classical Revival style, the Astor Hotel was built in 1920 by developer Oscar Brachman for hotel tycoon Walter Schroeder. The building was originally U-shaped in plan, but an L-shaped addition in 1925 made the building into the E-shape seen today. The building has eight floors and stands 102 feet (31 m) tall. When the Astor on