Hungry Like the Wolf the door in America for the New Romantic/synth rock crossover." Stewart Mason, also from Allmusic, called "Hungry Like the Wolf" a "spectacular pop single", and "the finest song Duran Duran ever wrote", adding that it was a "much more kinetic and exciting song than earlier flop singles like 'Planet Earth'." In 1982, music video director Russell Mulcahy, who had directed the band's first video "Planet Earth," was brought back to make the music video for "Hungry Like the Wolf" and two other songs for the band's 1983 video album. The band had a vision of jungles and exotic women, and
UK Singles Chart £1.99 – cheaper than allowed at the time). Following this, the British Phonographic Industry (BPI) reduced the minimum price for cassette singles to influence sales figures. In September 1989, W H Smith began to send sales data to Gallup directly through electronic point of sale (EPoS) terminals. In January 1990, the BPI gave notice to Gallup, BBC and "Music Week"; on 30 June 1990, it terminated its contract with them because it "could no longer afford the £600,000 a year cost". From 1 July 1990, the Chart Information Network (CIN) was formed by Spotlight Publications (publisher of "Music Week"), in