Harold Macmillan improving standard of living; the slogan "Life's Better Under the Conservatives" was matched by Macmillan's own remark, "indeed let us be frank about it—most of our people have never had it so good," usually paraphrased as "You've never had it so good." Such rhetoric reflected a new reality of working-class affluence; it has been argued that "the key factor in the Conservative victory was that average real pay for industrial workers had risen since Churchill's 1951 victory by over 20 per cent". The scale of the victory meant that not only had the Conservatives won three successive general elections, but
It Couldn't Happen Here would satisfy the fans' demand to see them in live action. "People wanted to see us, and the film seemed like a good idea," said Tennant. ""We'd had such fun making our videos," Lowe said, "and the whole business of marrying sounds to images always intrigued us so much that a film seemed like the next logical step. It was something we always wanted to do." Lowe and Tennant were introduced to Jack Bond who had made films at the BBC about Werner Herzog and Salvador Dali. The singers made general suggestions to the director but basically gave him a