Razor razors were the most common form of shaving before the 20th century and remained common in many countries until the 1950s. Barbers were specially trained to give customers a thorough and quick shave, and a collection of straight razors ready for use was a common sight in most barbershops. Barbers still have them, but they use them less often. Straight razors eventually fell out of fashion. Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a
Safety razor professional) and remained a barrier to the ubiquitous adopting of the "be your own barber" ideal. The first safety razors used a single-edge blade that was essentially a 4 cm long segment of a straight razor. A flat blade that could be used alternately with this "wedge" was first illustrated in a patent issued in 1878, serving as a close prototype for the single-edge blade in its present form. New single-edge razors were developed and used side-by-side with double-edge razors for decades. The largest manufacturers were the American Safety Razor Company with its "Ever-Ready" series, and the Gem Cutlery Company