East Side, Milwaukee East Side, Milwaukee East Side is a neighborhood of Milwaukee, Wisconsin, considered to be a cultural and trend-setting center of the city since at least the 1960s. Encompassing an area just north of the Historic Third Ward to Shorewood, bordered by the Milwaukee River and Lake Michigan, the area encompasses residences, bars, shops, art theaters, live music clubs and the University of Wisconsin–Milwaukee campus. Well-to-do settlers with upper-class roots developed the East Side along the lake. The location has an appeal on the Milwaukee bluffs of Lake Michigan. Many of the extravagant homes are still standing today, particularly around the
Milwaukee Cricket Club had 150 members. Milwaukee was also the host city of the International Cycling Classic, which included the men's and women's "Superweek" Pro Tour races, featuring top professional and elite amateur cyclists and teams from across the U.S. and more than 20 foreign countries. Milwaukee County is known for its well-developed Parks of Milwaukee park system. The "Grand Necklace of Parks", designed by Frederick Law Olmsted, designer of New York's Central Park, includes Lake Park, River Park (now Riverside Park), and West Park (now Washington Park). Milwaukee County Parks offer facilities for sunbathing, picnics, grilling, disc golf, and ice