Mariachi was heavily involved in cultural promotion as a way to create a unified Mexican identity after the end of the Mexican Revolution. One of these efforts was the promotion of mariachi as an international symbol of Mexican identity, first with radio and sound recordings and later with films. Mexico built a nationwide radio broadcasting network in the 1920s such as XEB and XEW, which began broadcasting mariachi music as a media production, rather than as a music for social events. This music was already being modified in part due to the advent of sound recording. For example, most son jaliscense
La Hija del Mariachi the memory of her father. He was a mariachi singer, bohemian and passionate, and an affectionate man. Yet he filled his family’s life with sadness because he spent his nights with work, liquor, and women. In a desperate attempt to erase the memory of a turbulent childhood, Rosario is struggling to earn a degree in Business Management. Despite the sadness, the image of her father is linked to joy and passion, so preserved as a relic of mariachi attire. A dress without a master, a pain that only fades when Rosario unwittingly falls in love with Emiliano and lends him