Chapala, Jalisco Oslo 1932. Since the 1960s, Chapala has been frequented by both Mexican and international tourists. Among the area's cultural attractions is mariachi music, which originated in the state of Jalisco. While many fine mariachi bands have been based in Chapala, the most famous groups are based in larger cities nearby. The most famous mariachi in Mexico is Mariachi Vargas de Tecalitlán, founded in the late 19th century in the southern Jalisco city of Tecalitlán, but now based in Mexico City. Although mariachi music is believed to have originated in the town of Cocula, the greatest concentration of mariachis can be
Mariachi rajes!" and "¡Así se quiere en Jalisco!" The main characters used his ability to sing mariachi as a way to show strength, virility, and aesthetic beauty. Its use in film also made the music popular and a symbol of ethnic pride for Mexican Americans in the United States. Its use in film also promoted a negative perception of mariachi music. The films associated the charros and mariachi music with machismo, womanizing and drinking, especially of tequila. The reason that the movies did this was that mariachi music was associated with bars and the lower classes in a number of segments