Norwich to Trowse, south of the city. From there the River Wensum is navigable into Norwich up to New Mills, and is crossed by the Novi Sad Friendship Bridge. Scheduled trips through the city and out to the nearby The Broads are run by City Boats from outside Norwich station and also Elm Hill. In June 2012, Norwich City Council gave permission for punting on the River Wensum. In 2017 the first part of a new road, the Norwich Northern Distributor Road, linking from the A1067 to the north west of the city to the A47 road to the east of
Norwich the threat of fire was uppermost in people's minds, Bignold formed the "Norwich Union Society for the Insurance of Houses, Stock and Merchandise from Fire". The new business, which became known as the Norwich Union Fire Insurance Office, was a "mutual" enterprise. Norwich Union was later to become the country's largest insurance giant. From earliest times, Norwich was a textile centre. In the 1780s, the manufacture of Norwich shawls became an important industry and remained so for nearly a hundred years. The shawls were a high-quality fashion product and rivalled those made in other towns such as Paisley (which entered