Harold Macmillan improving standard of living; the slogan "Life's Better Under the Conservatives" was matched by Macmillan's own remark, "indeed let us be frank about it—most of our people have never had it so good," usually paraphrased as "You've never had it so good." Such rhetoric reflected a new reality of working-class affluence; it has been argued that "the key factor in the Conservative victory was that average real pay for industrial workers had risen since Churchill's 1951 victory by over 20 per cent". The scale of the victory meant that not only had the Conservatives won three successive general elections, but
Couldn't Have Said It Better and was licensed to Mercury Records for its UK release and Sanctuary Records for US release, while global distribution was handled by parent company Universal Music Group. Most of this was caused by lack of promotion on behalf of Sanctuary, the company that released the album in the US, and few actual singles being distributed, especially in the UK—his biggest market. The single "Couldn't Have Said It Better" featuring Patti Russo reached the AC Top 40 in the US, while the videos also had low budgets, in stark contrast to his 1990s videos. However, the album was a minor success