What Is the What writes: "Over the course of many years, Dave and I have collaborated to tell my story... I told [him] what I knew and what I could remember, and from that material he created this work of art." The book is typical of Eggers' style: blending non-fictional and fictional elements into a non-fiction novel or memoir. By classifying the book a novel, Eggers says, he freed himself to re-create conversations, streamline complex relationships, add relevant detail and manipulate time and space in helpful ways—all while maintaining the essential truthfulness of the storytelling. However, not all critics were impressed. Lee Siegel sees
Is This What You Want? demos at the company's original headquarters, on Baker Street in central London.<ref name="Davis/liner notes">Liner notes by Andy Davis, "Is This What You Want?" CD booklet (Apple/EMI, 2010; produced by George Harrison, Jackie Lomax, Mal Evans & Paul McCartney).</ref> John Lennon was the first to suggest he should consider becoming a solo artist, and with the formation of Apple Records in early 1968, George Harrison committed to producing an album by Lomax on the new label. Lomax later admitted he was concerned that the album might never get made since he was unsure whether Harrison would ever come back from India,