Hocus Pocus (1993 film) 2014, it was announced that Disney was developing a supernatural-themed film about witches, and that Tina Fey was on board as a producer and star. However, "Deadline" debunked rumors that the film was a sequel to "Hocus Pocus". In November 2014, Bette Midler said in an interview that she was ready and willing to return for a sequel. She also said her co-stars Sarah Jessica Parker and Kathy Najimy were interested in reprising the roles of the Sanderson sisters as well, but stressed that Disney had yet to greenlight any sequel. In November 2015, Midler stated in a Facebook Q&A
Sarah Jessica Parker rising star at the time, Stone's replacing of Parker was a puzzling move to the public. The company then stated that "While Gap will always seek partnerships with celebrities, musicians and rising stars, we don't have any future plans to sign a single person to a multi-season deal like the unique and special relationship we enjoyed with Sarah Jessica". Parker released her own perfume in 2005, called Lovely. In March 2007, Parker announced the launch of her own fashion line, "Bitten", in partnership with discount clothing chain Steve & Barry's. The line, featuring clothing items and accessories under $20, launched