Razor razors were the most common form of shaving before the 20th century and remained common in many countries until the 1950s. Barbers were specially trained to give customers a thorough and quick shave, and a collection of straight razors ready for use was a common sight in most barbershops. Barbers still have them, but they use them less often. Straight razors eventually fell out of fashion. Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a
Electric razor the electric razor in 1937. Another important inventor was Prof. Alexandre Horowitz, from Philips Laboratories in the Netherlands, who invented the concept of the revolving (rotary) electric razor. It has a shaving head consisting of cutters that cut off the hair entering the head of the razor at skin level. from Braun in Germany was another inventor who was decisive for development of the modern electric razor. He was the first to fuse rubber and metal elements on shavers and developed more than 100 electrical razors for Braun. In the course of his career Ullmann filed well over 100 patents