Riverside (Norwich) across the country including the Xscape brand. Riverside (Norwich) Riverside is an area in the city of Norwich in the English county of Norfolk along the east bank of the River Wensum. Very close to the Central Business District, it lies between the river and the Great Eastern Main Line, with Norwich station at the northern end and Norwich City's Carrow Road stadium at the southern end. The area was historically an industrial area with the river being Norwich's link to the coast. Companies such as engineering firm Boulton & Paul developed on the site. The engineering works closed in
Elm Hill, Norwich rear. Between them and the river were the homes of their workpeople. Elm Hill has provided sixteen recorded citizens to serve Norwich as Mayor or Sheriff. With the gradual decline of Norwich as a centre of the weaving industry in the 19th century, Elm Hill lost its importance and slowly degenerated into a slum area. By 1926 where once stood the fine houses of the merchants there was only neglect and decay. The areas leading down to the river, whilst still inhabited, were scenes of poverty and squalor. The Norwich Corporation wanted to demolish and build a swimming pool on