BCG vaccine BCG vaccine Bacillus Calmette–Guérin (BCG) vaccine is a vaccine primarily used against tuberculosis (TB). In countries where tuberculosis or leprosy is common, one dose is recommended in healthy babies as close to the time of birth as possible. In areas where tuberculosis is not common, only children at high risk are typically immunized, while suspected cases of tuberculosis are individually tested for and treated. Adults who do not have tuberculosis and have not been previously immunized but are frequently exposed may be immunized as well. BCG also has some effectiveness against Buruli ulcer infection and other nontuberculous mycobacteria infections. Additionally
Inoculation theory field itself is meant to act to the public, their opinions, and their actions. It is especially useful with an audience who already has an opinion on a brand. Inoculation theory is the perfect way to convince already faithful customers that they are making the right choice in trusting your company and to keep the customer coming back in the future. For example, Apple and their "Get A Mac" campaign. This campaign did a great job of following the inoculation theory in targeting those who already preferred Mac computers. The series of ads pit out in the duration of the