Mikhail Gorbachev major campaign to limit alcohol consumption, which Gorbachev—who believed it would improve health and work efficiency—oversaw. His wife keenly supported the measure. As a result, crime rates fell and life expectancy grew slightly between 1986 and 1987. The reform had significant costs to the Soviet economy, resulting in losses of up to $100 billion between 1985 and 1990. Gorbachev later considered the campaign to have been an error. In April 1986 the Chernobyl disaster occurred; in the immediate aftermath, officials fed Gorbachev incorrect information to downplay the incident. As the scale of the disaster became apparent, 336,000 people were evacuated
Mikhail Gorbachev the 60-second ad went to Gorbachev's non-profit Gorbachev Foundation. In 2007, French luxury brand Louis Vuitton announced that Gorbachev would be shown in an ad campaign, shot by Annie Leibovitz, for their signature luggage. In February 2014, during the winter Olympic Games held in Sochi, Russia, 82-year-old Gorbachev made a rare appearance on "The Daily Show with Jon Stewart" in a segment where he was tracked down and interviewed by comedic correspondent Jason Jones on location from Moscow. Following Boris Yeltsin's death on 23 April 2007, Gorbachev released a eulogy for him, stating that Yeltsin was to be commended for