The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
What Does Anything Mean? Basically lyrics of the Beatles song "She Said, She Said". "What Does Anything Mean? Basically" was released 1 October 1985 on record label Statik. "What Does Anything Mean? Basically" has been generally well received by critics. In his retrospective review, Ned Raggett of AllMusic called it "[a] rarity of sophomore albums, something that at once made the band all the more unique in its sound while avoiding a repetition of earlier work. [...] an astounding record." "Trouser Press" called it "even better" than "Script of the Bridge", "with much stronger production underscoring both the band's direct power and the ghostly atmospherics