The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
Latin syntax like the following, there is potential for confusion, since the "quīn" clause, though positive in Latin, is translated in English with a negative: In the following context, the words after "quīn" express not what actually happened but what very nearly happened: The pronoun "quī" 'who' or 'which', when followed by a subjunctive, can mean 'a person such as' (generic): It can also mean 'in order to' (purpose): Another meaning is 'in view of the fact that' (giving an explanation), as in the following example, said jokingly of a consul who was elected on the last day of the year: Another