Yankees–Red Sox rivalry Curse of the Bambino", criticizing the Red Sox for the sale of Babe Ruth, and publicized the curse. When the Red Sox were at Yankee Stadium during a weekend in September 1990, Yankees fans started to chant "1918!" to taunt the Red Sox, reminding them of the last time they won a World Series. Each time the Red Sox were at Yankee Stadium afterward, demeaning chants of "1918!" echoed through the stadium. Yankees fans also taunted the Red Sox with signs saying "1918!", "CURSE OF THE BAMBINO", pictures of Babe Ruth, and wearing "1918!" T-shirts each time they were at
Curse of the Black Sox in 1918 and 1917, respectively. There is a large faction of White Sox fans who dismiss the idea of a curse against the White Sox as a ridiculous (yet successful) ploy by the national media to sensationalize the team in efforts for increased ratings, instead attributing their drought to the more obvious reason: team mismanagement. The Comiskeys were very conservative spenders (which many hypothesize to be the reason that the Black Sox scandal even occurred in the first place) and it was not until 1958 that the family gave up majority ownership to Bill Veeck, who was an innovative marketer