Alvin Stardust break-up of the Fentones, working in music management and performing at small venues with his wife Iris Caldwell, the sister of Rory Storm. During the early 1970s, however, he acquired a new persona, Alvin Stardust, cashing in on the glam rock bandwagon. Alvin Stardust was clearly a reference to Ziggy Stardust, a David Bowie character based on the "C-list" rocker Vince Taylor. The Alvin Stardust character looked remarkably like Taylor with sideburns and black leather outfit. His new name was given to him by Peter Shelley, the co-founder (with Michael Levy) of Magnet Records. Shelley originated the persona of Alvin
Stardust Resort and Casino shapes, a shower of stardust. At night, incorporating neon and incandescent bulbs in the animation sequence, light fell from the stars, sprinkling from the top of the tall sign down over the Stardust name. It was repainted in 1977 along with the refreshing of the building signage. In 1959, the Stardust took over the neighboring Royal Nevada Hotel, which had opened in 1955. The county abandoned the road that had separated the two properties in 1964 and the façade was extended in 1966 along with the main lobby building to encompass the Royal Nevada property. The façade sign was completed