Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
International Beer Day Africa, Spain, Sri Lanka, Sweden, Thailand, the Philippines, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Vanuatu, and Venezuela. Popular forms of International Beer Day Events include: Tapping of new or rare beers, all-day happy hours, beer flights, trivia nights, binge drinking and other games (such as beer pong), beer/food pairings and beer gear giveaways. From 2007 through 2012, International Beer Day was celebrated on August 5. After International Beer Day 2012, the founders took a poll of fans and chose to move the holiday to the first Friday in August. International Beer Day International Beer Day (IBD) is a celebration