Michael Jackson the RIAA, making it the only album to achieve that feat in the United States. "Thriller" won Jackson and Quincy Jones the Grammy award for Producer of the Year (Non-Classical) for 1983. It also won Album of the Year, with Jackson as the album's artist and Jones as its co-producer, and a Best Pop Vocal Performance, Male, award for Jackson. "Beat It" won Record of the Year, with Jackson as artist and Jones as co-producer, and a Best Rock Vocal Performance, Male, award for Jackson. "Billie Jean" won Jackson two Grammy awards, Best R&B Song, with Jackson as its songwriter,
Thriller (Michael Jackson album) and John Landis. Funded by MTV, the film sold over 350,000 copies in its first few months. In a market then driven by singles, "Thriller" raised the significance of albums, yet its multiple hit singles changed perceived notions as to the number of successful singles that could be taken from an individual album. The era saw the arrival of novelties like the Michael Jackson doll, that appeared in stores in May 1984 at a price of $12 (US$ in dollars). "Thriller" retains a position in American culture; biographer J. Randy Taraborrelli explains, "At some point, "Thriller" stopped selling like a