Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Curse of the Bambino the St. Louis Cardinals, the team to whom they had lost in and , and led throughout the series, winning in a four-game sweep. Cardinals shortstop Édgar Rentería, who wore the same number as Ruth (3), hit the final out of the game. Glenn Stout argues that the idea of a "curse" was indirectly influenced by antisemitism, although that aspect was not part of its modern usage; he even says "This does not mean that ... anyone who writes or speaks of the Curse today -- as a journalist or a fan -- is either anti-Semitic or even remotely aware