Marshall Field around the principle of caveat emptor, or "buyer beware", and transformed it into a plush shopping experience fit for the Gilded Age. Unconditional refunds, consistent pricing and international imports are among the Field innovations that became standards in quality retailing. Field's employees were also instructed not to push products on uninterested customers as was common practice in stores of the period. The quotes "Give the lady what she wants" and "The customer is always right" are attributed to Field. Though most famous today for his retail business, during his lifetime his wholesale business made far more money. During the 1880s,
Patent caveat the caveat was so abused. Gray did eventually win a judgement in a US court vindicating his claims, but long after: Bell was forever after known as inventor of the telephone. "See the articles on Gray and Bell for details." The filing fee of $10 for a caveat was less costly than the filing fee $15 for a full patent application. As stated by the USPTO: "In 1861, the fee for obtaining a full patent was $35, of which $15 was to be paid at the time of application and $20 when the patent was granted. In 1922, the patent