Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Santo Bambino of Aracoeli the bedside of a sick person. Today, the chapel is filled with letters from all over the world, some of them addressed only to "Il Bambino, Rome". To make room for new letters, several weeks' worth of old ones are removed and burned with some incense. These are left unopened because, as a Franciscan custodian of the image puts it, "What is in the letters, is a matter between the Bambino and the letter writer and does not concern us." At Christmas, the Bambino is customarily placed in the crèche at the Basilica. Another custom is, in the period between