Michael Jackson the RIAA, making it the only album to achieve that feat in the United States. "Thriller" won Jackson and Quincy Jones the Grammy award for Producer of the Year (Non-Classical) for 1983. It also won Album of the Year, with Jackson as the album's artist and Jones as its co-producer, and a Best Pop Vocal Performance, Male, award for Jackson. "Beat It" won Record of the Year, with Jackson as artist and Jones as co-producer, and a Best Rock Vocal Performance, Male, award for Jackson. "Billie Jean" won Jackson two Grammy awards, Best R&B Song, with Jackson as its songwriter,
Thriller (Michael Jackson album) the chic regions of synthesizer pop". The publication described Jackson's influence at that point as, "Star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too". When "Thriller" and "Billie Jean" were searching to reach their market demographic, MTV and cable TV had a smaller market share than the much larger reach of broadcast television stations in the United States. A national broadcast TV audience