Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
The Curse of Yig The Curse of Yig "The Curse of Yig" is a short story by H. P. Lovecraft and Zealia Bishop in which Yig, "The Father of Serpents", is first introduced. In 1899, upon arriving in Oklahoma, a couple learn about local legends surrounding a "snake god" called Yig, which takes vengeance on anyone who kills a serpent by either killing them or turning them into a half-snake monster. The husband has an intense fear of snakes, and his wife kills a nest of rattlesnakes at one of their campsites. The husband is horrified by the thought that Yig will take vengeance.