The Smurfs (TV series) Saturday morning cartoon "The Smurfs", produced by Hanna-Barbera Productions in association with SEPP International S.A. (from 1981 to 1987) and Lafig S.A. (in the years 1988 and 1989), debuted on NBC in 1981. The series became a major success for the networkand one of the most successful and longest running Saturday morning cartoons in television history, spawning spin-off television specials on an almost yearly basis. The characters included Papa Smurf, Smurfette, Brainy Smurf, the evil Gargamel, his cat Azrael, and Johan and his friend Peewit. "The Smurfs" was nominated multiple times for Daytime Emmy Awards, and won Outstanding Children's Entertainment
The Smurfs merchandising The Smurfs merchandising The Smurfs is a Belgian comic book series created by Peyo in 1958. It became well-known worldwide with the Hanna-Barbera cartoon series in the 1980s. With the popularity of the Smurfs came a wide range of toys and spin-off products and use of the Smurfs in merchandising. Smurfs' merchandising in 2008 generates about 5 to 12 million euro per year in Europe alone, while the total figure after fifty years worldwide is about $5 billion. Dupuis, editor of the Smurf comics, first produced smurf figurines in 1959. The first one was a series of three figurines, 5