Curse of the Bambino had been such a part of Boston culture that when a "reverse curve" road sign on Longfellow Bridge over the city's busy Storrow Drive was graffitied to read "Reverse The Curse", officials left it in place until after the Red Sox won the 2004 Series. After the Red Sox won the last game of the World Series that year, the road sign was edited to read "Curse Reversed" in celebration. Although it had long been noted that the selling of Ruth had been the beginning of a decline in the Red Sox' fortunes, the term "curse of the Bambino" was
Curse of the Black Sox in 1918 and 1917, respectively. There is a large faction of White Sox fans who dismiss the idea of a curse against the White Sox as a ridiculous (yet successful) ploy by the national media to sensationalize the team in efforts for increased ratings, instead attributing their drought to the more obvious reason: team mismanagement. The Comiskeys were very conservative spenders (which many hypothesize to be the reason that the Black Sox scandal even occurred in the first place) and it was not until 1958 that the family gave up majority ownership to Bill Veeck, who was an innovative marketer