History of the Middle East brought major protests, uprisings, and revolutions to several Middle Eastern countries, followed by prolonged civil wars in Syria, Iraq, Yemen, and Libya. In 2014, a terrorist group and self-proclaimed caliphate calling itself the Islamic State made rapid territorial gains in western Iraq and eastern Syria, prompting international military intervention. At its peak, the group controlled an area containing an estimated 2.8 to 8 million people, 98% of which was lost by December 2017. By country: General: Works cited History of the Middle East Home to the Cradle of Civilization, the Middle East (usually interchangeable with the Near East) has seen
Country-of-origin effect that the COO effect has significant price-related consequences and brands with favorable COO associations are able to charge price premiums, over and above those attributed to observed product differentiation (Saridakis & Baltas, 2016). The country of origin effect is strongest on older consumers and those who don't know much about the product or product type, and weakest on consumers who are well-informed. Sensitivity to country of origin varies by product category. It is strongest for durable goods and luxury goods and weakest for "low involvement" product categories such as shampoo, candy, light bulbs, toilet paper and athletic shoes. When the