Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
Beer in the Czech Republic "Budweiser." In the European Union, Budějovický Budvar is recognized as a product with Protected Geographical Indication. Because of such disputes, Budvar is sold in the United States and Canada under the label Czechvar. And Anheuser-Busch sells its beer as Bud in the most of the European Union. Pilsner Urquell was the first "pilsner" type beer in the world. In 1842, a brewery in Plzeň employed Josef Groll, a German brewer who was experienced in the Bavarian lager method of making beer. Beer in Pilsen at the time was not of very good quality and they needed to compete. Groll developed