Alexander the Great in the Quran River in the Punjab in 326 BC, his army nearly mutinied and refused to march further east, exhausted by years of campaigning. Alexander's desire to reach "the ends of the Earth" was instilled by his tutor Aristotle: Alexander derived his concept of `Asia' from the teaching of Aristotle, for whom `the inhabited earth' was surrounded by `the Great sea' Ocean, and was divided into three areas – `Europe, Libya and Asia.' Thus the earth was not round but flat, and `Asia' was limited on the west by the Tanais (Don), the inland sea and the Nile, and on the east
Good to Great generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project". Top members of this research team were: Collins finds eleven examples of "great companies" and comparators, similar in industry-type and opportunity, but which failed to achieve the good-to-great growth shown in the great companies: Collins includes 6 examples of companies that did not sustain their change to greatness. These companies, "... are looked at separately as a clump": The book was "cited by several members of The Wall Street Journal's CEO Council as the best management book they've read." "Publishers Weekly"