Consumer Protection Act (Quebec) this (similarly to, say, the Unfair Terms in Consumer Contracts Regulations 1999 in the United Kingdom). In the 1960s, consumerism became prominent in the United States, after its industrialisation. Market economies flourished. The consumer movement was a response in Europe, and in Canada, to what was perceived as overwhelming market forces to the detriment of the consumer. In Quebec, the emergence of a consumerist movement cast a light on the absence of consumer protection laws, notably the lack of legal obligations for businesses: the law was "caveat emptor", let the buyer beware. But slowly, laws were introduced, culminating in the
Caveat emptor if a buyer who inspects new goods with reasonable promptness discovers them to be "nonconforming" (failing to meet the description provided or any other standards reasonably expectable by a buyer in his/her situation) and does not use the goods or take other actions constituting acceptance of them, the buyer may promptly return or refuse to accept ("reject") them and demand that the defect be remedied ("cured"). When goods fitting the same description and expectations are available for sale ("e.g.", when the vendor has other instances of the same mass-produced merchandise in stock inventory), either the vendor or the buyer may