Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
How Beer Saved the World How Beer Saved the World How Beer Saved the World is an hour-long documentary that was broadcast on the Discovery Channel on January 30, 2011. Produced by Australian production company Beyond Productions, the documentary takes a look at the origins of beer and how it has had an influence on major events in human history such as the building of the pyramids in Egypt and the creation of modern medicine.<ref name="GT 1/28/12"></ref> Discovery Channel Executive Producer Alan Eyres initially broached the idea of focusing on the history beer during a pitch meeting in April 2009. He did not officially approve