Caveat emptor as 'information asymmetry'. Defects in the good or service may be hidden from the buyer, and only known to the seller. A common way that information asymmetry between seller and buyer has been addressed is through a legally binding warranty, such as a guarantee of satisfaction. But without such a safeguard in place the ancient rule applies, and the buyer should beware. Under the principle of "caveat emptor", the buyer could not recover damages from the seller for defects on the property that rendered the property unfit for ordinary purposes. The only exception was if the seller actively concealed latent
Does exactly what it says on the tin began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". The phrase is a registered trademark of the Sherwin-Williams Company, the owner of Ronseal, across the European Community for products including paints, varnishes, and wood preservatives (E3085826). In 2007, a song titled "What It Says on the Tin" was released by the British singer Katie Melua. Although the song is about relationships, the phrase has a similar meaning. Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan