Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Bambino! Bambino! NTV broadcast the live-action TV drama from April 18, 2007 to June 27, 2007. It was broadcast in the United States, Canada, and Puerto Rico by TV Japan, an affiliate of NHK, from January to March 2008. "Bambino!" is written and illustrated by Tetsuji Sekiya. It was serialized in Shogakukan's seinen magazine (aimed at older men) "Big Comic Spirits". As of March 2009, Shogakukan has published 14 "bound volumes" of the manga between March 30, 2005 and December 26, 2008. We Can Make It! by Arashi is the series' opening theme song On March 30, 2007, wint released a