Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Curse of the Bambino and publicly apologize for trading Ruth to the Yankees. Some declared the curse broken during a game on August 31, 2004, when a foul ball hit by Manny Ramírez flew into Section 9, Box 95, Row AA and struck a boy's face, knocking two of his teeth out. 16-year-old Lee Gavin, a Boston fan whose favorite player was Ramirez, lived on the Sudbury farm owned by Ruth. That same day, the Yankees suffered their worst loss in team history, a 22–0 clobbering at home against the Cleveland Indians. Some fans also cite a comedy curse-breaking ceremony performed by musician Jimmy