Marshall Field around the principle of caveat emptor, or "buyer beware", and transformed it into a plush shopping experience fit for the Gilded Age. Unconditional refunds, consistent pricing and international imports are among the Field innovations that became standards in quality retailing. Field's employees were also instructed not to push products on uninterested customers as was common practice in stores of the period. The quotes "Give the lady what she wants" and "The customer is always right" are attributed to Field. Though most famous today for his retail business, during his lifetime his wholesale business made far more money. During the 1880s,
Caveat (horse) was the cause of his eventual retirement. Caveat was retired in August, 1983, and syndicated as a stallion. Among his progeny, he was the sire of Arlington Million winner Awad, Timely Warning, Cefis, Warning Glance, Ratings, and Ops Smile. As a broodmare sire, he sired Beware of the Cat, dam of Belmont Stakes winner Editor's Note. Caveat died in February, 1995, at Northview Stallion Station in Maryland and is buried in Windfields Farm Equine Cemetery at Northview Stallion Station. Caveat (horse) Caveat (March, 16 1980 – February, 1995) was an American Thoroughbred racehorse. Bred in Maryland) by Ryehill Farm, he