1996 Mikhail Gorbachev presidential campaign 1996 Mikhail Gorbachev presidential campaign The Mikhail Gorbachev presidential campaign, 1996 was an electoral campaign effort by former President of the Soviet Union and General Secretary of the Communist Party of the Soviet Union Mikhail Gorbachev in the 1996 Russian presidential election. Gorbachev's candidacy was beset by the obstacles of both minimal media coverage and a high level of distain towards him amongst the Russian populace. Gorbachev's candidacy ended in defeat during the first round of the election. The effort was the first, and only, electoral campaign of Gorbachev's post-Soviet political career. Gorbachev had led the Soviet Union from 1985
Mikhail Gorbachev the 60-second ad went to Gorbachev's non-profit Gorbachev Foundation. In 2007, French luxury brand Louis Vuitton announced that Gorbachev would be shown in an ad campaign, shot by Annie Leibovitz, for their signature luggage. In February 2014, during the winter Olympic Games held in Sochi, Russia, 82-year-old Gorbachev made a rare appearance on "The Daily Show with Jon Stewart" in a segment where he was tracked down and interviewed by comedic correspondent Jason Jones on location from Moscow. Following Boris Yeltsin's death on 23 April 2007, Gorbachev released a eulogy for him, stating that Yeltsin was to be commended for