Consumer Protection Act (Quebec) this (similarly to, say, the Unfair Terms in Consumer Contracts Regulations 1999 in the United Kingdom). In the 1960s, consumerism became prominent in the United States, after its industrialisation. Market economies flourished. The consumer movement was a response in Europe, and in Canada, to what was perceived as overwhelming market forces to the detriment of the consumer. In Quebec, the emergence of a consumerist movement cast a light on the absence of consumer protection laws, notably the lack of legal obligations for businesses: the law was "caveat emptor", let the buyer beware. But slowly, laws were introduced, culminating in the
Doctrine of the Mean contrary to the course of the Mean." This guideline requires self-education, self-questioning and self-discipline during the process of self-cultivation. This principle was demonstrated in the first chapter of "Doctrine of the Mean": "The superior man does not wait till he sees things to be cautious, nor till he hears things to be apprehensive. There is nothing more visible than what is secret, and nothing more manifest than what is minute. Therefore the superior man is watchful over himself, when he is alone." This guideline requires understanding, concern and tolerance towards one another. Leniency was demonstrated in the 13th chapter: "When