Curse of the Bambino Nanette" had originated as a non-musical stage play called "My Lady Friends", which opened on Broadway in December 1919. That play had, indeed, been financed as a direct result of the Ruth deal. Various researchers, including Montville and Shaughnessy, have pointed out that Frazee had close ties to the Yankees owners, and that many of the player deals, as well as the mortgage deal for Fenway Park itself, had to do with financing his plays. Yankee fans taunted the Red Sox with chants of "1918!" one weekend in September 1990. The demeaning chant echoed at Yankee Stadium each time the
Curse of the Black Sox in 1918 and 1917, respectively. There is a large faction of White Sox fans who dismiss the idea of a curse against the White Sox as a ridiculous (yet successful) ploy by the national media to sensationalize the team in efforts for increased ratings, instead attributing their drought to the more obvious reason: team mismanagement. The Comiskeys were very conservative spenders (which many hypothesize to be the reason that the Black Sox scandal even occurred in the first place) and it was not until 1958 that the family gave up majority ownership to Bill Veeck, who was an innovative marketer