Alvin Stardust break-up of the Fentones, working in music management and performing at small venues with his wife Iris Caldwell, the sister of Rory Storm. During the early 1970s, however, he acquired a new persona, Alvin Stardust, cashing in on the glam rock bandwagon. Alvin Stardust was clearly a reference to Ziggy Stardust, a David Bowie character based on the "C-list" rocker Vince Taylor. The Alvin Stardust character looked remarkably like Taylor with sideburns and black leather outfit. His new name was given to him by Peter Shelley, the co-founder (with Michael Levy) of Magnet Records. Shelley originated the persona of Alvin
Alvin Stardust 2011. Stardust was married three times. In Liverpool in 1964 as Bernard W. Jewry he married Iris Caldwell, sister of Rory Storm and an ex-girlfriend of both George Harrison and Paul McCartney, having grown up with them in Liverpool. In 1981, Stardust married the actress Liza Goddard, again under the name of Bernard W. Jewry. Their daughter, Sophie Jewry, was critically injured at the age of two months after she fell down a set of stairs and suffered a severe fracture of the skull; she later recovered from her injuries. Stardust was married to the actress and choreographer Julie Paton