King's College London Students' Union on display in a glass case in the "Lion's Walk", Macadam Building (Strand campus) in 2002, after being filled with concrete to prevent theft, particularly by University College London (UCL) students who, prior to his burial and dumping, had also castrated him. (King's students had also stolen one UCL mascot, Phineas and, in an apocryphal legend, allegedly played football with the head of another, Jeremy Bentham). Reggie is often styled "His Royal Highness", but there is no recent policy on the matter, and this convention has fallen into disuse as mascotry in London has declined. KCLSU Student Media won Student
University College London corporate branding under which the name University College London was replaced by the initialism UCL in all external communications. In the same year, a major new £422 million building was opened for University College Hospital on Euston Road, the UCL Ear Institute was established and a new building for the UCL School of Slavonic and East European Studies was opened. In 2007, the UCL Cancer Institute was opened in the newly constructed Paul O'Gorman Building. In August 2008, UCL formed UCL Partners, an academic health science centre, with Great Ormond Street Hospital for Children NHS Trust, Moorfields Eye Hospital NHS