Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
Egg in beer Egg in beer Egg in beer refers to the practice, iterally or figuratively of cracking a raw egg into a glass of beer. The term is used metaphorically, commonly as "what do you want, egg in your beer?", implying that the listener already has something good but is asking for undeservedly more. In 1915, industry journal "The Mixer and Server" noted a Seattle case where a judge decreed that an egg, once cracked into a glass of beer, qualified as a drink and was not in violation of ordinances against giving free food in bars. A 1939 article in "Printing"