Gladys Knight & the Pips routines that became a signature of the Pips' stage presentation; Atkins later described his working and personal relationship with the group in his autobiography, "Class Act: The Jazz Life of Choreographer Cholly Atkins": "The one thing that I was pleased about was a stipulation in my contract that allowed me to keep working with Gladys Knight & the Pips as personal clients even though I would be an employee of Motown Records. To tell the truth, Gordy wasn't too happy about it at first, but this is something that I would not compromise under any circumstances. By that time, Gladys
Gladys Knight & the Pips musical director. Eventually Gladys reunited with the Pips and signed with a local New York label, Maxx Records, that year. During that time, Newman served as the group's musical director. During this period, the group would be mentored by Maurice King and Cholly "Pops" Atkins; their association with King going back to the group's early years traveling to Detroit. The group recorded a third top 40 single with Van McCoy's "Giving Up". The group developed a reputation for exciting and polished live performances that enabled them to work even without the benefit of best-selling records. Choreographer Atkins designed "fast-stepping" dance