Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Curse of the Black Sox in 1918 and 1917, respectively. There is a large faction of White Sox fans who dismiss the idea of a curse against the White Sox as a ridiculous (yet successful) ploy by the national media to sensationalize the team in efforts for increased ratings, instead attributing their drought to the more obvious reason: team mismanagement. The Comiskeys were very conservative spenders (which many hypothesize to be the reason that the Black Sox scandal even occurred in the first place) and it was not until 1958 that the family gave up majority ownership to Bill Veeck, who was an innovative marketer