Michael Jackson the RIAA, making it the only album to achieve that feat in the United States. "Thriller" won Jackson and Quincy Jones the Grammy award for Producer of the Year (Non-Classical) for 1983. It also won Album of the Year, with Jackson as the album's artist and Jones as its co-producer, and a Best Pop Vocal Performance, Male, award for Jackson. "Beat It" won Record of the Year, with Jackson as artist and Jones as co-producer, and a Best Rock Vocal Performance, Male, award for Jackson. "Billie Jean" won Jackson two Grammy awards, Best R&B Song, with Jackson as its songwriter,
Thriller (Michael Jackson album) video that would appeal to the mass market ended up influencing the way that professionals now market and release their songs. John Landis' production of a mini-movie, rather than the usual short music video, would raise the bar for other directors and producers. Before the success of "Thriller", many felt Jackson had struggled to get MTV airing because he was black. In an effort to attain air time for Jackson, CBS Records President Walter Yetnikoff pressured MTV and declared, "I'm not going to give you any more videos and I'm going to go public and fucking tell them about the