Apple Store then-COO and now-CEO Tim Cook, who has a background in supply chain management. In January 2012, Apple transferred retail leadership to John Browett. However, after attempts to cut costs, including reducing new hires and limiting staff hours, he was fired after six months, later telling a conference that he "just didn’t fit with the way they ran the business". In October 2013, Apple hired Angela Ahrendts from Burberry. Due to the popularity of the brand, applicants for jobs at Apple Stores are numerous, with many young workers applying. The pace of work is high due to the popularity of the
Hoodie our real achievements and outlook on life ... we've got to destigmatise the hoodie and see it for what it is. Everyone wears them. We need to take the hoodie back! In the UK, hoodies have been the subject of much criticism; some shoplifters have used the hood to conceal their identities from CCTV cameras in shopping centres. The hoodie became a popular clothing item by the 1990s. By the 21st century, it had gained a negative image, being associated with trouble-making teens and anti-social behaviour. It became one of the later items associated with "chavs", or Neds. Angela McRobbie,