2004 World Series book which collected e-mails about the Red Sox between American writers and Red Sox fans Stephen King and Stewart O'Nan during the 2004 season. In March 2005, Houghton Mifflin Company published "Reversing the Curse", a book by Shaughnessy, author of the bestselling "The Curse of the Bambino", chronicling the 2004 Red Sox season. ESPN's Bill Simmons published "Now I Can Die In Peace", a collection of his columns with updated annotations and notes, including columns for each of the last four games of the ALCS and each World Series game – with Game 4 being a running diary. The Farrelly
Curse of the Black Sox in 1918 and 1917, respectively. There is a large faction of White Sox fans who dismiss the idea of a curse against the White Sox as a ridiculous (yet successful) ploy by the national media to sensationalize the team in efforts for increased ratings, instead attributing their drought to the more obvious reason: team mismanagement. The Comiskeys were very conservative spenders (which many hypothesize to be the reason that the Black Sox scandal even occurred in the first place) and it was not until 1958 that the family gave up majority ownership to Bill Veeck, who was an innovative marketer