Alvin Stardust Stardust, writing, recording and singing the first Stardust single, "My Coo Ca Choo", in 1973. Shelley, however, had no interest in performing live or making public appearances, so even as "My Coo Ca Choo" was climbing the charts, he was on the lookout for someone to take over the role of Alvin Stardust. Hal Carter, Jewry's manager, suggested his client as a substitute. Jewry took over as Stardust in time to lip-synch "My Coo Ca Choo" on its first "Top Of The Pops" appearance. All further Alvin Stardust records were sung by Jewry. Stardust had further chart successes with the
Alvin Stardust hits "Jealous Mind" (UK No. 1), "You, You, You", "Red Dress" and "Good Love Can Never Die". In total, he amassed seven Top Ten entries, in a chart span lasting almost 25 years. Stardust was part of the Green Cross Code road safety campaign "Children's Heroes" (1976), which saw him instructing children to look both ways before they crossed the road. "Pretend" was a hit in the United Kingdom in 1981, reaching number four in the UK Singles Chart. It reached number one in the Dutch Top 40 in November 1981. The song was also successful in Portugal in 1983.