Smurfs: The Lost Village and realizing she is not a real Smurf, heads back to Gargamel's lair to save the Smurfs. At Gargamel's lair, Brainy makes a plan to escape. Papa Smurf hears their plan and he and Smurf Willow decide to help them. Hefty, Brainy, Clumsy, and some of the female Smurfs succeed at the plan until Gargamel and Azrael spot them and put some of the female Smurfs and Clumsy into his Smurfilator, a machine capable of extracting their essence. Smurfette appears, tricking Gargamel into believing she wants to be an evil smurf again. When Gargamel tries to turn Smurfette into an
The Smurfs merchandising The Smurfs merchandising The Smurfs is a Belgian comic book series created by Peyo in 1958. It became well-known worldwide with the Hanna-Barbera cartoon series in the 1980s. With the popularity of the Smurfs came a wide range of toys and spin-off products and use of the Smurfs in merchandising. Smurfs' merchandising in 2008 generates about 5 to 12 million euro per year in Europe alone, while the total figure after fifty years worldwide is about $5 billion. Dupuis, editor of the Smurf comics, first produced smurf figurines in 1959. The first one was a series of three figurines, 5