Stage name (for men) or Chaba (Chebba) for women. Both Arabic words mean "young" (e.g. as in Cheb Khaled, or "Young Khaled"). Some performers take a series of different stage names. The British pop singer successful in the 1970s as Alvin Stardust previously went by the stage name of "Shane Fenton" in the 1960s. He had been born "Bernard William Jewry". Some performers will use different names in different settings. Charles Thompson, singer-songwriter for the alternative band the Pixies, was known in that band as "Black Francis". He was called "Frank Black" as a solo performer, and again called "Black Francis" in
Alvin Achenbaum A Practitioner’s Guide to Successful Marketing," an instructional guide for students and marketers based on the business lessons Achenbaum learned during his long career. In 1987, Achenbaum was elected to the Market Research Hall of Fame. In 2000, he was named one of the most influential advertising people of the 20th century by Advertising Age. Achenbaum has been married twice, first to Barbara and then Leila; he has three children, Jon Achenbaum, Lisa Kounitz and Martha Bratt Achenbaum. He died on January 26, 2016; services were held at Riverside Memorial Chapel. Alvin Achenbaum Alvin Achenbaum (December 11, 1925 - January