Beer in England ale, which was now seen as an endangered style. English drinkers became more interested in imported beers during the 1970s and 1980s, partly as a result of increased foreign travel, and partly because of promotion of the subject by beer writers such as Michael Jackson, with his 1977 "The World Guide to Beer". Newly popular foreign brands included Beck's from Germany, Heineken and Grolsch from the Netherlands, Leffe and Hoegaarden from Belgium, Peroni from Italy, San Miguel from the Philippines, Budweiser and Sierra Nevada from the US, and Corona Extra from Mexico. A number of bars specialise in imported beer,
Beer in Canada originated in Canada, though it is essentially based on the German Eisbock style of beer. The first ice beer marketed in the United States was "Molson Ice" which was introduced in April 1993, although the process was patented earlier by Labatt, instigating the so-called "Ice Beer Wars" of the 1990s. Common ice beer brands in Canada in 2017, with approximately 5.5 to 6 per cent alcohol content, include Carling Ice, Molson Keystone Ice, Busch Ice, Old Milwaukee Ice, Brick's Laker Ice and Labatt Ice. There is a Labatt Maximum Ice too, with 7.1 per cent alcohol content. One generic process