The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
What Do You Mean? as Bieber sings the rest of the song. The video ends with Bieber standing alone in the dark, in the skatepark. The video featured muscle worship as the girl licks Bieber's chest. A second music video was released on November 14, 2015, part of a series of short films commemorating the release of the album, entitled "". The short music video, like the video for "Sorry", features the dancers from ReQuest Dance Crew and The Royal Family dance crew, and was also directed and choreographed by Parris Goebel. Bieber performed "What Do You Mean?" live for the first time at