Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
Designer clothing where factories must meet more stringent environmental and labor standards than in many low-cost nations. To be produced domestically (in the United States), jeans have to be priced at "$200-plus," says Shelda Hartwell-Hale, a vice president at Directives West, an L.A.-based division of fashion consulting firm Doneger Group. The profit margins on premium jeans can be substantial. One retail executive says his gross profit margins for private-label jeans, which he makes for Wal-Mart Stores Inc., Sears Holdings Corp., and other retailers, are less than 20%, whereas the margins for his own premium lines are 40%-to-50%. Designer clothing Designer clothing is