The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
What Do You Mean? the 2015 MTV Video Music Awards on August 30, 2015. He performed the track on "The Tonight Show Starring Jimmy Fallon", accompanied by The Roots and featuring a guest verse from Black Thought. Bieber also performed "What Do You Mean?" on "The Today Show" along with 5 other songs from his album "Purpose": "Sorry", "Love Yourself", "The Feeling", "No Pressure" and "Company" (which was performed for the first time). The song was performed on the telecast "Think It Up!" which was broadcast on September 11. On September 29, Bieber performed the song on season 7 of X Factor Australia. "What