Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
High-visibility clothing clothing, and that just over half of the collisions studied, nearly two-thirds of those involving another vehicle, were due to the motorist unintentionally violating the motorcyclist's right of way. "This dominant culpability of the driver of the other vehicle... emphasizes the special need for high contrast conspicuity for the motorcycle and rider." A New Zealand case-control study found that the population attributable risks were 33% for wearing no reflective or fluorescent clothing; one third of motorbike accidents might have been prevented by wearing high-visibility clothing. Traffic risks to the cyclist are similar to those faced by motorcyclists (see ), with