1996 Mikhail Gorbachev presidential campaign 1996 Mikhail Gorbachev presidential campaign The Mikhail Gorbachev presidential campaign, 1996 was an electoral campaign effort by former President of the Soviet Union and General Secretary of the Communist Party of the Soviet Union Mikhail Gorbachev in the 1996 Russian presidential election. Gorbachev's candidacy was beset by the obstacles of both minimal media coverage and a high level of distain towards him amongst the Russian populace. Gorbachev's candidacy ended in defeat during the first round of the election. The effort was the first, and only, electoral campaign of Gorbachev's post-Soviet political career. Gorbachev had led the Soviet Union from 1985
Yuri Gorbachev is not the first time Yuri Gorbachev has worked with Stolichnaya. In 1994, “Stolichnaya” commissioned Gorbachev to design their annual Christmas “Holiday” advertisement, which appeared in hundreds of magazines around the world including Art & Antiques, Vanity Fair, Vogue, Time, American Photo, W, GQ, Elle among others. It was so successful that every year for the next four years he was commissioned to do a new image for the Holiday ad. Michel Roux, art collector and President of Carillon Importers, Inc. (distributor of Absolut and Stolichnaya vodka) was the person behind the creative advertising of Stolichnaya and Absolut. He used