Alvin Stardust break-up of the Fentones, working in music management and performing at small venues with his wife Iris Caldwell, the sister of Rory Storm. During the early 1970s, however, he acquired a new persona, Alvin Stardust, cashing in on the glam rock bandwagon. Alvin Stardust was clearly a reference to Ziggy Stardust, a David Bowie character based on the "C-list" rocker Vince Taylor. The Alvin Stardust character looked remarkably like Taylor with sideburns and black leather outfit. His new name was given to him by Peter Shelley, the co-founder (with Michael Levy) of Magnet Records. Shelley originated the persona of Alvin
Alvin and the Chipmunks thin. In personality, Alvin is enthusiastic, mischievous, charming, wacky, prideful, hot-tempered, and funny. The term "look before you leap" does not usually apply to Alvin as he is impulsive, excitable, and musically talented. He often makes up harebrained schemes to achieve his goals, whether it be trying to help his brothers, keeping Dave from figuring something out, or getting out of a sticky situation. Alvin seems to refer to his often illogical or crazy plans as "challenging the ordinary". He is proud of his fame and often comes off as self-centered and vain, but Alvin does have a kind heart