Gladys Knight & the Pips and the guys were like my own children!" The group was a touring standout during this period with Knight's contralto lead vocals and the Pips' impeccable choreography and characteristic background vocals becoming highlights. By the end of 1965, Berry Gordy was scouting to get the group signed to his fabled Motown Records label. Though the three Pips wanted to sign with the label, Gladys Knight initially refused, due to her fears that the label would overlook them over the more popular artists on his roster. They would sign with Motown in 1966, being assigned to Motown's Soul Records label, a
Gladys Knight & the Pips musical director. Eventually Gladys reunited with the Pips and signed with a local New York label, Maxx Records, that year. During that time, Newman served as the group's musical director. During this period, the group would be mentored by Maurice King and Cholly "Pops" Atkins; their association with King going back to the group's early years traveling to Detroit. The group recorded a third top 40 single with Van McCoy's "Giving Up". The group developed a reputation for exciting and polished live performances that enabled them to work even without the benefit of best-selling records. Choreographer Atkins designed "fast-stepping" dance