Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Team Curse merger. On 1 June 2012, Team Curse purchased the Absolute Legends' "League of Legends" team, consisting of Vytautas "extinkt" Melinauskas, Algirdas "Sleper" Saliamonas, Tobias "Malunoo" Magnusson, Andreas "xinec" Krogsbøll, and Joey "YoungBuck" Steltenpool; also included in the deal was their manager Tomislav "Flyy" Mihailov. The team was branded as Curse EU. Curse EU's first event was the Reign of Gaming International Invitational, having qualified for the event under Absolute Legends. The team would lose all their group stage matches and the third place match, going out in last place on 4 June. After the event, on 13 June, Curse EU