Heavy metal music styles in its early years, but by 1969 vocalist Ian Gillan and guitarist Ritchie Blackmore had led the band toward the developing heavy metal style. In 1970, Black Sabbath and Deep Purple scored major UK chart hits with "Paranoid" and "Black Night", respectively. That same year, two other British bands released debut albums in a heavy metal mode: Uriah Heep with "...Very 'Eavy ...Very 'Umble" and UFO with "UFO 1". Bloodrock released their self-titled debut album, containing a collection of heavy guitar riffs, gruff style vocals and sadistic and macabre lyrics. The influential Budgie brought the new metal sound into
New wave of British heavy metal the media of the 1980s and the promotional literature of record labels typically placed rock music that employed loud guitars, but was not classifiable as "punk" under the blanket term "heavy metal", subsuming the entire spectrum of NWOBHM bands within a single music genre. Following a largely organic and uncalculated impulse, many of these new bands infused classic heavy metal with the immediacy of pub rock and the intensity of punk rock, implementing to various degrees the crossover of genres started by Motörhead; in general they shunned ballads, de-emphasised harmonies and produced shorter songs with fast tempos and a very