Elaine Joyce a call-girl service on the side. Joyce also hosted the first season (1986–87) of "The All New Dating Game." Throughout the 1980s and 1990s she was featured in many series, including "Mr. Merlin", (in which she portrayed the character Alexandra, a sorceress); "Beverly Hills, 90210"; "Melrose Place"; "Magnum, P.I."; "Simon & Simon"; "Too Close For Comfort"; and "Murder, She Wrote". In 1972, she made her Broadway debut in the title role in "Sugar", the musical adaptation of the film "Some Like It Hot", in which she portrayed band singer Sugar Kane, the role originated by Marilyn Monroe in the movie.
Death of Marilyn Monroe her Monroe rights, in an attempt to gain full rights to Monroe's estate. In 1996, Anna Strasberg hired CMG Worldwide, a celebrity-legacy licensing group, to manage the licensing rights, and in the same year prevented Odyssey Group, Inc. from auctioning effects that Monroe's business manager Inez Melson had obtained when she died. Between 1996 and 2001 CMG entered into 700 licensing agreements with merchandisers. Against Monroe's wishes, Lee Strasberg had never distributed her effects amongst her friends, and in 1999 Anna Strasberg commissioned Christie's to auction them, netting $13.4 million. In 2000, she founded Marilyn Monroe LLC. Marilyn Monroe LLC's