Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
British country clothing represent the English gentleman and lady. It is still considered countryside leisure wear and due to the durable, practical, comfortable and fashionable style, some people choose to use elements of country clothing for general usage in Britain. During the 19th and early 20th centuries, what is regarded as traditional country clothing was a popular choice for wealthy people living in the British countryside as well as those who travelled there for leisure. Members of the British upper classes would go to the countryside for sporting events organized by the owners of English country houses if they did not own a