Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Team Curse was given a sponsorship by Curse Inc., and became Team Curse. The team's initial roster was Steve "LiQuiD112" Arhancet, Brandon "DontMashMe" Phan, Yiliang "Doublelift" Peng, Thomas "SYDTKO" Oh, Eugene "Pobelter" Park, Luis "Lapaka" Perez, Chenglong "Nyjacky" Wang, and Justin "Jsura" Nguyen. Two days after they were sponsored, Team Curse attended their first major event, MLG Raleigh 2011. After losing all of their group stage matches against Counter Logic Gaming, Epik Gamer, and Team SoloMid, the team finished the event in fourth place. They attended their second North American LAN, IGN Proleague 3 (IPL 3), in October 2011, where they fell