Apple Store then-COO and now-CEO Tim Cook, who has a background in supply chain management. In January 2012, Apple transferred retail leadership to John Browett. However, after attempts to cut costs, including reducing new hires and limiting staff hours, he was fired after six months, later telling a conference that he "just didn’t fit with the way they ran the business". In October 2013, Apple hired Angela Ahrendts from Burberry. Due to the popularity of the brand, applicants for jobs at Apple Stores are numerous, with many young workers applying. The pace of work is high due to the popularity of the
White Stuff Clothing Perfume Shop. In 2018, Jo Jenkins, previously at Marks and Spencer joined the company as CEO. By 2018, the company had grown to have more than 115 stores across England, Wales, Scotland and Northern Ireland, including stores in Guernsey and Isle of Man. White Stuff is also available in many House of Fraser and John Lewis stores in the UK, and in Germany as part of Karstadt. The White Stuff Foundation was founded in May 2010, in celebration of the company's 25th anniversary. Today the foundation is based in Lambeth, London. White Stuff Clothing stated their aim to fulfil 25