The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
Caveat (horse) Caveat (horse) Caveat (March, 16 1980 – February, 1995) was an American Thoroughbred racehorse. Bred in Maryland) by Ryehill Farm, he was sired by Kentucky Derby winner Cannonade out of The Axe II mare Cold Hearted. To date, Caveat is one of eleven Maryland-bred colts to win a Triple Crown race. Caveat was owned by the partnership of August Belmont IV, Robert Kirkham, and his breeder, James P. Ryan. He was conditioned for racing by U.S. Racing Hall of Fame trainer Woody Stephens. As a two-year-old, Caveat placed second in the Grade II Lane's End Breeders' Futurity Stakes with Eddie