Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
British country clothing use elements of country clothing mixed with modern designs such as a tweed jacket with a denim trouser. Footwear usually depends on the activity in which the wearer is taking part; the weather and conditions underfoot; and the social circumstances. Some of the most common forms of footwear are wellington boots and leather country boots which protect the wearer from mud and water on the ground. When wearing a tweed suit, leather brogues are usually a choice of footwear; however, this also depends on the activity or event. The flat cap, Irish walking hat, deerstalker and trilby hat are some