Curse of the Bambino had been such a part of Boston culture that when a "reverse curve" road sign on Longfellow Bridge over the city's busy Storrow Drive was graffitied to read "Reverse The Curse", officials left it in place until after the Red Sox won the 2004 Series. After the Red Sox won the last game of the World Series that year, the road sign was edited to read "Curse Reversed" in celebration. Although it had long been noted that the selling of Ruth had been the beginning of a decline in the Red Sox' fortunes, the term "curse of the Bambino" was
Santo Bambino of Aracoeli the bedside of a sick person. Today, the chapel is filled with letters from all over the world, some of them addressed only to "Il Bambino, Rome". To make room for new letters, several weeks' worth of old ones are removed and burned with some incense. These are left unopened because, as a Franciscan custodian of the image puts it, "What is in the letters, is a matter between the Bambino and the letter writer and does not concern us." At Christmas, the Bambino is customarily placed in the crèche at the Basilica. Another custom is, in the period between