Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
Jacob (clothing retailer) attributed its woes were pinned on entries by international retailers into the Canadian market, including H&M and Zara, it was also negatively impacted by "surgical shopping", a gap in the retail market increased during the recession, pushing purchasers to high end or value products, as opposed to middle market. Gap and Sears Canada were cited as casualties. The general manager of Yorkdale Shopping Centre forced the company to close its location in the mall, apparently struggling, in order to allow an outlet of American retailer J. Crew to open. On May 6, 2014 the retailer declared bankruptcy; the company would