Alvin Stardust break-up of the Fentones, working in music management and performing at small venues with his wife Iris Caldwell, the sister of Rory Storm. During the early 1970s, however, he acquired a new persona, Alvin Stardust, cashing in on the glam rock bandwagon. Alvin Stardust was clearly a reference to Ziggy Stardust, a David Bowie character based on the "C-list" rocker Vince Taylor. The Alvin Stardust character looked remarkably like Taylor with sideburns and black leather outfit. His new name was given to him by Peter Shelley, the co-founder (with Michael Levy) of Magnet Records. Shelley originated the persona of Alvin
What a Beautiful Name on 6 January 2017, as the lead single from their 25th live album, "Let There Be Light" (2016). "What a Beautiful Name" was composed in December 2015 in Sydney, Australia, for the upcoming Hillsong Conference, the annual church gathering. The scriptural foundation of the song can be found in , and . According to sheet music published at Sheetmusicdirect.com by Hillsong Publishing, "What a Beautiful Name" is a slow tempo of 68 beats per minute. Written in common time, the song is in the key of D major. Brooke Ligertwood's vocal range spans from A to B during the song.