Consumer Protection Act (Quebec) this (similarly to, say, the Unfair Terms in Consumer Contracts Regulations 1999 in the United Kingdom). In the 1960s, consumerism became prominent in the United States, after its industrialisation. Market economies flourished. The consumer movement was a response in Europe, and in Canada, to what was perceived as overwhelming market forces to the detriment of the consumer. In Quebec, the emergence of a consumerist movement cast a light on the absence of consumer protection laws, notably the lack of legal obligations for businesses: the law was "caveat emptor", let the buyer beware. But slowly, laws were introduced, culminating in the
Doctrine of the Mean described as the ["unswerving pivot" = Ezra Pound] 'unwobbling pivot' or "zhongyong". "Zhong" means bent neither one way or another, and "yong" represents unchanging. In James Legge's translation of the text, the goal of the mean is to maintain balance and harmony from directing the mind to a state of constant equilibrium. The person who follows the mean is on a path of duty and must never leave it. A superior person is cautious, a gentle teacher and shows no contempt for his or her inferiors. S/he always does what is natural according to her or his status in the