Mikhail Gorbachev major campaign to limit alcohol consumption, which Gorbachev—who believed it would improve health and work efficiency—oversaw. His wife keenly supported the measure. As a result, crime rates fell and life expectancy grew slightly between 1986 and 1987. The reform had significant costs to the Soviet economy, resulting in losses of up to $100 billion between 1985 and 1990. Gorbachev later considered the campaign to have been an error. In April 1986 the Chernobyl disaster occurred; in the immediate aftermath, officials fed Gorbachev incorrect information to downplay the incident. As the scale of the disaster became apparent, 336,000 people were evacuated
Fashion in the Soviet Union varied fashion became acceptable. In 1987, Gorbachev allowed a Russian edition of "Burda Fashion" magazine to be produced and distributed. The next year, "Zhurnal Mod" began a new run as the first "proper" fashion magazine in the Soviet Union. In content, it was virtually indistinguishable from a Western fashion magazine, although ODMO provided all the styles. When the nineteenth party conference met in the summer of 1989, they passed a resolution to increase the production of consumer goods. Fashionable clothes were mentioned specifically in the proceedings. Despite advocates for fashion at the highest level of bureaucracy, real changes in production