Alewife of many native species of fish. In an effort to control them biologically, Pacific salmon were introduced, only partially successfully. As a marine fish, the alewife is a US National Marine Fisheries Service "Species of Concern". Alewives reach a maximum length of about 40 cm (16 in), but have an average length of about 25 cm (10 in). The front of the body is deep and larger than other fish found in the same waters, and its common name is said to come from comparison with a corpulent female tavernkeeper ("ale-wife"). In southwestern Nova Scotia, it is called a kiack
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture