Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
Beer in the Philippines as the island's first craft beer brand. Its initial selections of Bogsbrew and Primo Ale grew to include more types using different grain. Baguio Craft Brewery was created from humble beginnings. It started with home brewing in a garage, a passion for craft beer and a love for creating something extraordinarily delicious, out of basic, natural ingredients. Founded in 2014 by German-Filipino entrepreneur Alexander Lietz, Juan Brew is the first ever microbrewery in the Philippines to be 100% solar powered. Juan Brew is also a leading supplier of beer-making equipment and ingredients which are openly distributed to other craft breweries