The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
What Do You Mean? to the lyric's placement in the song, and Beliebers spent Wednesday collectively piecing together the upcoming single's lyrics in order." On August 5, 2015, Bieber presented the song to radio professionals at an iHeartMedia event. The song was released on August 28, 2015, and was serviced to contemporary hit radio on September 1, 2015. On October 16, 2015, it was revealed that a remix of the song featuring Ariana Grande would be made available if fans pre-ordered the album on iTunes. "What Do You Mean?" was written by Justin Bieber, Jason "Poo Bear" Boyd and Mason Levy. It was produced