Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
Beer in the Philippines the key manufacturer in 2007, with the smaller and emerging brewers trying to grab a share of the market. Domestic beer remained one of the most popular alcoholic drinks in 2007 and sari-sari stores and independent food stores continued to be the main outlets. There are also establishments that are called "beerhouses" which could be described as a cross between a bar and a restaurant. Consumption and sales of alcoholic drinks in the Philippines are projected to expand positively during 2008. With increasing disposable incomes, a young demographic population will evolve. This, together with the emerging influence of Western drinking