Alvin Stardust break-up of the Fentones, working in music management and performing at small venues with his wife Iris Caldwell, the sister of Rory Storm. During the early 1970s, however, he acquired a new persona, Alvin Stardust, cashing in on the glam rock bandwagon. Alvin Stardust was clearly a reference to Ziggy Stardust, a David Bowie character based on the "C-list" rocker Vince Taylor. The Alvin Stardust character looked remarkably like Taylor with sideburns and black leather outfit. His new name was given to him by Peter Shelley, the co-founder (with Michael Levy) of Magnet Records. Shelley originated the persona of Alvin
Alvin Achenbaum A Practitioner’s Guide to Successful Marketing," an instructional guide for students and marketers based on the business lessons Achenbaum learned during his long career. In 1987, Achenbaum was elected to the Market Research Hall of Fame. In 2000, he was named one of the most influential advertising people of the 20th century by Advertising Age. Achenbaum has been married twice, first to Barbara and then Leila; he has three children, Jon Achenbaum, Lisa Kounitz and Martha Bratt Achenbaum. He died on January 26, 2016; services were held at Riverside Memorial Chapel. Alvin Achenbaum Alvin Achenbaum (December 11, 1925 - January