Alewife station Minuteman Bikeway, Cambridge Linear Park, and the Fitchburg Cutoff Path. Alewife opened on March 30, 1985. Originally only to be a temporary terminus during construction of the Arlington section of the Red Line, Alewife became the regular terminus when the further extension was canceled. The station is named after Alewife Brook, a nearby tributary of the Mystic River, which in turn is named after the alewife fish which inhabits the Mystic River system. Alewife features six pieces of public art which were built as part of the first stage of the Arts on the Line program. Boston transportation planners expected
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture