Alewife Cambridge, and Somerville to the Mystic River. The brook gives its name to the Alewife Brook Parkway and the Alewife Brook Reservation. The Red Line (MBTA) of Boston's T ends at the Alewife station, so the name of this fish adorns the front of every northbound Red Line train. In the Southeast US, when sold and used as bait, the fish is often referred to as "LY". Both anadromous and landlocked forms occur. The landlocked form is also called a sawbelly or mooneye (although this latter name is more commonly applied to "Hiodon" spp.). Adult alewives are caught during their
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture