Michael Jackson the RIAA, making it the only album to achieve that feat in the United States. "Thriller" won Jackson and Quincy Jones the Grammy award for Producer of the Year (Non-Classical) for 1983. It also won Album of the Year, with Jackson as the album's artist and Jones as its co-producer, and a Best Pop Vocal Performance, Male, award for Jackson. "Beat It" won Record of the Year, with Jackson as artist and Jones as co-producer, and a Best Rock Vocal Performance, Male, award for Jackson. "Billie Jean" won Jackson two Grammy awards, Best R&B Song, with Jackson as its songwriter,
Michael Jackson's Thriller (music video) Landis, "The earth-shattering success of "Michael Jackson’s Thriller" was a surprise to everyone but Michael." The success transformed Jackson into a global phenomenon, a dominating force in pop culture, and cemented Jackson's status as the "king of pop". At the 1984 MTV Video Music Awards, "Thriller" won the awards for Viewers Choice, Best Overall Performance and Best Choreography, and was nominated for Best Concept Video, Best Male Video and Video of the Year. In 1982, the National Coalition on Television Violence (NCTV) classified more than half of 200 MTV music videos surveyed as "too violent", including "Thriller" Jackson's duet with