Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
High Street of High Streets increased markedly. The 19th-century was a "golden era" for High Street shops. The rise of the middle class in Victorian England contributed to a more favourable attitude to shopping and consumption. Shopping centres became the places to see and be seen - places for recreational shopping and promenading. By the 20th-century, however, the viability of high streets began to decline. In the second half of the 20th-century, traditional British High Street precincts came under pressure from out-of-town shopping malls, with the balance shifting towards the latter. In the late 20th-century, bricks and mortar retailers confronted another major