The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
Caveat (horse) was the cause of his eventual retirement. Caveat was retired in August, 1983, and syndicated as a stallion. Among his progeny, he was the sire of Arlington Million winner Awad, Timely Warning, Cefis, Warning Glance, Ratings, and Ops Smile. As a broodmare sire, he sired Beware of the Cat, dam of Belmont Stakes winner Editor's Note. Caveat died in February, 1995, at Northview Stallion Station in Maryland and is buried in Windfields Farm Equine Cemetery at Northview Stallion Station. Caveat (horse) Caveat (March, 16 1980 – February, 1995) was an American Thoroughbred racehorse. Bred in Maryland) by Ryehill Farm, he