Red deer red deer was the most prestigious quarry, especially the mature stag, which in England was called a hart. Red deer are held in captivity for a variety of reasons. The meat of the deer, called venison, was until recently restricted in the United Kingdom to those with connections to the aristocratic or poaching communities, and a licence was needed to sell it legally, but it is now widely available in supermarkets, especially in the autumn. The Queen still follows the custom of offering large pieces of venison to members of the Cabinet of the United Kingdom and others. Some estates
Red deer velvet is sold under the brand name Pantokrin (; ). The antlers themselves are also believed by East Asians to have medicinal purposes and are often ground up and used in small quantities. Historically, related deer species such as central Asian red deer, wapiti, Thorold's deer, and sika deer have been reared on deer farms in Central and Eastern Asia by Han Chinese, Turkic peoples, Tungusic peoples, Mongolians, and Koreans. In modern times, western countries such as New Zealand and United States have taken to farming European red deer for similar purposes. Deer antlers are also used for decorative purposes