Östersund concentrated to the shopping and pedestrian street Prästgatan where large local shopping malls such as "Kärnan" and "Mittpunkten" along with department stores such as Åhléns are located. Large clothing companies such as H&M, Lindex and smaller like WESC, approximately 50 restaurants, shoe stores, sporting goods retailers like Stadium and Intersport, several supermarkets (Östersund has rather few convenience stores), etc. Storgatan, the street that runs parallel with Prästgatan is also lined with shops, restaurants and coffeehouses. Unlike Prästgatan this street is not a pedestrian street. Östersund is the city in Sweden with the most square metres of window display per capita.
British country clothing The Prince of Wales, who wear traditional British country clothing when attending racing events and when at royal estates such as Balmoral and Highgrove. The boost in popularity has led to modernized variations of country clothing being produced to attract younger consumers; such designs - such as those by Dolce & Gabbana - have even taken inspiration from HM The Queen. Other designers, such as Ralph Lauren, have stated their love for country clothing and have based some of their designs on the style. In 2006, retailers in New York reported a boom in demand for the waxed country jacket