Marshall Field around the principle of caveat emptor, or "buyer beware", and transformed it into a plush shopping experience fit for the Gilded Age. Unconditional refunds, consistent pricing and international imports are among the Field innovations that became standards in quality retailing. Field's employees were also instructed not to push products on uninterested customers as was common practice in stores of the period. The quotes "Give the lady what she wants" and "The customer is always right" are attributed to Field. Though most famous today for his retail business, during his lifetime his wholesale business made far more money. During the 1880s,
Patent caveat as the proposed patent, the Patent Office notified the holder of the caveat, who then had three months to submit a formal patent application with claims. If the two patent applications claimed the same invention, an interference would then be declared and neither patent could be issued until it was determined which was the first to invent. Perhaps the most famous example of such a conflict was on 14 February 1876, when Elisha Gray filed a patent caveat and Alexander Graham Bell filed a patent application on the same day, both relating to the telephone. Gray ended up abandoning his