Stage name (for men) or Chaba (Chebba) for women. Both Arabic words mean "young" (e.g. as in Cheb Khaled, or "Young Khaled"). Some performers take a series of different stage names. The British pop singer successful in the 1970s as Alvin Stardust previously went by the stage name of "Shane Fenton" in the 1960s. He had been born "Bernard William Jewry". Some performers will use different names in different settings. Charles Thompson, singer-songwriter for the alternative band the Pixies, was known in that band as "Black Francis". He was called "Frank Black" as a solo performer, and again called "Black Francis" in
Alvin Eicoff Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age. Alvin Eicoff Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. Alvin found his own advertising agency in 1959, A. Eicoff & Company, specializing in