Angela Ahrendts she was promoted again to serve as executive vice president, with full responsibility for the complete line of Liz Claiborne products, services and development across both women's and men's lines. Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo. Ahrendts mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales. She also oversaw the buying back of the brand's fragrance and beauty product licenses and the buying
Affliction Clothing to develop a full clothing brand in order to complement the already successful hard goods line with items such as protective gear, training bags, cages and rings. Throwdown clothing is sold internationally. "Xtreme Couture" clothing was founded in 2006 by Affliction, in a partnership with Randy Couture. In June 2011, Affliction sponsored a photo contest in which the prize was a custom Harley-Davidson worth $25,000 or $12,000. These motorcycles were: Affliction Clothing Affliction Clothing is an American clothing manufacturer and retailer based in Seal Beach, California. It is owned by Affliction Holdings LLC. Affliction Clothing was launched in August 2005