The Smurfs (TV series) Saturday morning cartoon "The Smurfs", produced by Hanna-Barbera Productions in association with SEPP International S.A. (from 1981 to 1987) and Lafig S.A. (in the years 1988 and 1989), debuted on NBC in 1981. The series became a major success for the networkand one of the most successful and longest running Saturday morning cartoons in television history, spawning spin-off television specials on an almost yearly basis. The characters included Papa Smurf, Smurfette, Brainy Smurf, the evil Gargamel, his cat Azrael, and Johan and his friend Peewit. "The Smurfs" was nominated multiple times for Daytime Emmy Awards, and won Outstanding Children's Entertainment
The Smurfs 1960s for Kwatta and Kellogg's, and later for companies like BP in the UK and Australia, or Benco (a Dutch chocolate drink). These comics were often only part of a larger campaign, e.g. the Benco comics were accompanied by a TV ad. A Smurf balloon/float/Falloon (which is half float half balloon) continues to be presented in holiday parades such as Macy's Thanksgiving Day Parade. Smurfs had two cereals in the 1980s made by Post Cereals: Smurf-Berry Crunch cereal and Smurfs Magic Berries. Both had animated commercials on Saturday morning. Two Smurfs pastas, made by Chef Boyardee and DelVerde were made