Angela Ahrendts she was promoted again to serve as executive vice president, with full responsibility for the complete line of Liz Claiborne products, services and development across both women's and men's lines. Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo. Ahrendts mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales. She also oversaw the buying back of the brand's fragrance and beauty product licenses and the buying
Outfitter Outfitter An outfitter is a shop or person that sells specialized clothes (an outfit is a set of clothing). More specifically, it is a company or individual who provides or deals in equipment and supplies for the pursuit of certain activities. The term is most closely associated with outdoor activities such as rafting, hunting, fishing, canoeing, hiking, and trail riding using pack stations. In this context, outfitters include those that offer services for outdoor tourism including accommodations and guide services. Many retail stores and chains that sell outdoor sports gear are sometimes branding or calling themselves "outfitters", such as: Bass