Mikhail Gorbachev Kiev, Ukraine. In 2006, he expressed his continued belief in Lenin's ideas: "I trusted him then and I still do". He claimed that "the essence of Lenin" was a desire to develop "the living creative activity of the masses". Taubman believed that Gorbachev identified with Lenin on a psychological level. Taubman described Gorbachev as "a true believer—not in the Soviet system as it functioned (or didn't) in 1985 but in its potential to live up to what he deemed its original ideals." As Soviet leader, Gorbachev believed in incremental reform rather than a radical transformation; he later referred to this
Yuri Gorbachev is not the first time Yuri Gorbachev has worked with Stolichnaya. In 1994, “Stolichnaya” commissioned Gorbachev to design their annual Christmas “Holiday” advertisement, which appeared in hundreds of magazines around the world including Art & Antiques, Vanity Fair, Vogue, Time, American Photo, W, GQ, Elle among others. It was so successful that every year for the next four years he was commissioned to do a new image for the Holiday ad. Michel Roux, art collector and President of Carillon Importers, Inc. (distributor of Absolut and Stolichnaya vodka) was the person behind the creative advertising of Stolichnaya and Absolut. He used