Curse of the Bambino not in common use until the publication of the book "The Curse of the Bambino" by Dan Shaughnessy in 1990. It became a key part of Red Sox lore in the media thereafter, and Shaughnessy's book became required reading in some high school English classes in New England. Although the title drought dated back to , the sale of Ruth to the Yankees was completed January 3, 1920. In standard curse lore, Red Sox owner and theatrical producer Harry Frazee used the proceeds from the sale to finance the production of a Broadway musical, usually said to be "No, No,
Curse LLC most notable of which include an add-on and modification service called Curse Client for such games as "World of Warcraft", "Rift", "", "Terraria", "Kerbal Space Program", and "Minecraft", a collection of over 1000 gaming wikis known as Gamepedia, and a Voice over IP (VoIP) service called Curse Voice. Curse formerly sponsored a professional team, known collectively as Team Curse, that competed in "League of Legends" and "Call of Duty", which in addition to various high-profile wins have garnered sponsorship from companies such as Nissan, Alienware, and Cooler Master. In January 2015 Team Curse merged with Team Liquid under the name