Angela Ahrendts she was promoted again to serve as executive vice president, with full responsibility for the complete line of Liz Claiborne products, services and development across both women's and men's lines. Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo. Ahrendts mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales. She also oversaw the buying back of the brand's fragrance and beauty product licenses and the buying
De Marchi (clothing) elastic interface between the cyclist's body and the saddle which drastically reduced irritation and quickly became a standard in high quality cycling wear. De Marchi has been uninterruptedly run by the same family since it was founded. De Marchi (clothing) De Marchi is a premium Italian sportswear manufacturer and one of the oldest known cycling clothing brands. Its date of founding goes back to a few months after the end of World War II in 1946. Its founder, Emilio De Marchi (1906–1992) was an athlete and manager for Bottecchia, a major professional cycling team of his time named after the