Beer in the Philippines and pub culture, will collectively act to positively increase alcoholic drinks in the country. In terms of types of alcoholic drinks, beer and spirits will continue to comprise the largest volumes. San Miguel Corp expects to raise up to $616 million from selling shares of its flagship domestic beer group in the first half of 2008. In 2011, San Miguel Corp accounted for 88 per cent of domestic beer sold in the Philippines. San Miguel Corporation is southeast Asia's oldest and largest brewer. Established by Felix Hagad from his garage microbrewery, Bog's Brew debuted in Cafe Bob's and Bob's Restaurant
Beer in the Philippines the key manufacturer in 2007, with the smaller and emerging brewers trying to grab a share of the market. Domestic beer remained one of the most popular alcoholic drinks in 2007 and sari-sari stores and independent food stores continued to be the main outlets. There are also establishments that are called "beerhouses" which could be described as a cross between a bar and a restaurant. Consumption and sales of alcoholic drinks in the Philippines are projected to expand positively during 2008. With increasing disposable incomes, a young demographic population will evolve. This, together with the emerging influence of Western drinking