Angela Ahrendts she was promoted again to serve as executive vice president, with full responsibility for the complete line of Liz Claiborne products, services and development across both women's and men's lines. Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo. Ahrendts mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales. She also oversaw the buying back of the brand's fragrance and beauty product licenses and the buying
Angela Ahrendts advisory council until it was disbanded in 2016. Ahrendts was born and raised in New Palestine, Indiana, the third of six children. Her father, Richard Ahrendts, was a businessman, and her mother, Jean, was a homemaker. She attended New Palestine High School, where she was a varsity cheerleader. In 1982, she earned an undergraduate degree in Merchandising and Marketing from Ball State University in Muncie, Indiana. Ahrendts moved to New York City to work in the fashion industry. After a series of positions including merchandising at bra maker Warnaco, Ahrendts joined Donna Karan International in 1989, working to develop the