The customer is always right claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses." The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it." An article a year later by the same author addressed the "caveat emptor" aspect while raising many of the same points as the earlier
Caveat (horse) Maple aboard. At age three, Caveat won the Prince John Stakes and came in second in the Arkansas Derby three weeks prior to the Derby. Woody Stephens felt like he needed a little tightening up, so he ran Caveat six days before the Derby and won the Derby Trial. Then in May, he placed third in the Kentucky Derby behind Sunny's Halo. Five weeks later, under jockey Laffit Pincay, Jr., he won the Belmont Stakes against a record field of 15 horses, straining a ligament in his right foreleg at the top of the stretch in the process. The injury