Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
Root beer product "root beer", instead. In 1886, Hires began to bottle a beverage made from his famous extract. By 1893, root beer was distributed widely across the United States. Non-alcoholic versions of root beer became commercially successful, especially during Prohibition. Not all traditional or commercial root beers were sassafras-based. One of Hires's early competitors was Barq's, which began selling its sarsaparilla-based root beer in 1898 and was labeled simply as "Barq's". In 1919, Roy Allen opened his root-beer stand in Lodi, California, which led to the development of A&W Root Beer. One of Allen's innovations was that he served his homemade