Emerald says: "§ 23.23(c) It is unfair or deceptive to use the word "laboratory-grown", "laboratory-created", "[manufacturer name]-created", or "synthetic" with the name of any natural stone to describe any industry product unless such industry product has essentially the same optical, physical, and chemical properties as the stone named." Emerald is regarded as the traditional birthstone for May as well as the traditional gemstone for the astrological signs of Cancer. One of the quainter anecdotes about emeralds was told by the 16th-century historian Brantôme, who referred to the many impressive emeralds the Spanish under Cortez had brought back to Europe from Latin
Emerald, Queensland Hot FM was launched in Emerald. Even though the station plays local commercials and imaging on a local frequency, no programming on the station originates from Emerald. Until 2013, the breakfast program which aired on Hot FM in Emerald was a regionally networked program from Townsville. It was subsequently replaced with the Hot FM CQ breakfast program that originates from Gladstone. Emerald is served by ABC Capricornia, the region's ABC Local Radio station. ABC Capricornia is broadcast on a local frequency, but no programming originates from Emerald as the station's local breakfast and morning programs are relayed to the Emerald