1996 Mikhail Gorbachev presidential campaign 1996 Mikhail Gorbachev presidential campaign The Mikhail Gorbachev presidential campaign, 1996 was an electoral campaign effort by former President of the Soviet Union and General Secretary of the Communist Party of the Soviet Union Mikhail Gorbachev in the 1996 Russian presidential election. Gorbachev's candidacy was beset by the obstacles of both minimal media coverage and a high level of distain towards him amongst the Russian populace. Gorbachev's candidacy ended in defeat during the first round of the election. The effort was the first, and only, electoral campaign of Gorbachev's post-Soviet political career. Gorbachev had led the Soviet Union from 1985
Mikhail Gorbachev by the Soviet leader, Leonid Brezhnev. Aged 39, he was considerably younger than his predecessors in the position. As head of the Stavropol region, he automatically became a member of the Central Committee of the Communist Party of the Soviet Union. As regional leader, Gorbachev initially attributed economic and other failures to "the inefficiency and incompetence of cadres, flaws in management structure or gaps in legislation", but eventually concluded that they were caused by an excessive centralisation of decision making in Moscow. He began reading translations of restricted texts by Western Marxist authors like Antonio Gramsci, Louis Aragon, Roger Garaudy,