Burberry CEO in the UK, making £16.9m, the first time an English woman has held that title. In October 2013, it was announced that Ahrendts would take up the position of Senior Vice President of retail and online at Apple, Inc. from April 2014, and be replaced as CEO by Bailey. During her tenure, sales increased to over £2 billion, and shares gained more than threefold to £7 billion. Although Burberry promotes its British connection, according to The Guardian, a British national daily newspaper, as of July 2012, Burberry maintains two production facilities in Great Britain, one in Castleford producing raincoats,
Hoodie our real achievements and outlook on life ... we've got to destigmatise the hoodie and see it for what it is. Everyone wears them. We need to take the hoodie back! In the UK, hoodies have been the subject of much criticism; some shoplifters have used the hood to conceal their identities from CCTV cameras in shopping centres. The hoodie became a popular clothing item by the 1990s. By the 21st century, it had gained a negative image, being associated with trouble-making teens and anti-social behaviour. It became one of the later items associated with "chavs", or Neds. Angela McRobbie,