Soap opera Soap opera A soap opera is an ongoing drama serial on television or radio, featuring the lives of many characters and their emotional relationships. The term "soap opera" originated from radio dramas being sponsored by soap manufacturers. BBC Radio's "The Archers", first broadcast in 1950, is the world’s longest-running radio soap opera; the world's longest-running television soap opera is "Coronation Street", first broadcast on ITV in 1960. The first serial considered to be a "soap opera" was "Painted Dreams", which debuted on October 20, 1930 on Chicago radio station WGN. Early radio series such as "Painted Dreams" were broadcast in
Soap opera early 1970s and in 1972, debuted "Emmerdale Farm" (now "Emmerdale"), based on the successful format of the Irish soap opera. In the late 1970s, "The Riordans" was controversially dropped. The creator of that series would then go on to produce the second of his "Agri-soap" trilogy "Bracken", starring Gabriel Byrne, whose character had appeared in the last few seasons of "The Riordans". Bracken was soon replaced by the third "Agri-soap" "Glenroe", which ran until 2001. As RTÉ wanted a drama series for its Sunday night lineup rather than a soap opera, "On Home Ground" (2001–2002), "The Clinic" (2002–2009) and "RAW"