Beer in the Philippines and Cali 10, a 10-calorie Cali. It has been marketed as a non-alcoholic sparkling beverage. In 1996, Red Horse has two new variants, including "Mucho", a 1-litre Red Horse, and a canned version as well. San Miguel continues to be the number-1 brewery in the Philippines. In general the alcoholic drinks market in Philippines showed a dramatic volume growth in 2007 and beer was a large contributor to that growth. The major beer producer, San Miguel Corp, developed a strong marketing campaign to increase drinking by consumers in the Philippines. San Miguel Corp continued to be the leading player and
Egg in beer magazine notes that Pennsylvania State Brewers' Association had launched a public-relations campaign to "sell the idea that eggs and beer make a pleasing combination." Other Pennsylvania sources refers to this as a "miner's breakfast". Sources differ as to the origin of the colloquialism, with some stating it dates to World War II while others speculate that it dates to the 19th century. However, a 1933 article in the "Stevens Indicator", mentioning an employee who had not received a raise, notes: "What do you expect Carl? Egg in your beer?" Egg in beer Egg in beer refers to the practice, iterally