Curse of the Bambino had been such a part of Boston culture that when a "reverse curve" road sign on Longfellow Bridge over the city's busy Storrow Drive was graffitied to read "Reverse The Curse", officials left it in place until after the Red Sox won the 2004 Series. After the Red Sox won the last game of the World Series that year, the road sign was edited to read "Curse Reversed" in celebration. Although it had long been noted that the selling of Ruth had been the beginning of a decline in the Red Sox' fortunes, the term "curse of the Bambino" was
Curse LLC most notable of which include an add-on and modification service called Curse Client for such games as "World of Warcraft", "Rift", "", "Terraria", "Kerbal Space Program", and "Minecraft", a collection of over 1000 gaming wikis known as Gamepedia, and a Voice over IP (VoIP) service called Curse Voice. Curse formerly sponsored a professional team, known collectively as Team Curse, that competed in "League of Legends" and "Call of Duty", which in addition to various high-profile wins have garnered sponsorship from companies such as Nissan, Alienware, and Cooler Master. In January 2015 Team Curse merged with Team Liquid under the name