Apple Store then-COO and now-CEO Tim Cook, who has a background in supply chain management. In January 2012, Apple transferred retail leadership to John Browett. However, after attempts to cut costs, including reducing new hires and limiting staff hours, he was fired after six months, later telling a conference that he "just didn’t fit with the way they ran the business". In October 2013, Apple hired Angela Ahrendts from Burberry. Due to the popularity of the brand, applicants for jobs at Apple Stores are numerous, with many young workers applying. The pace of work is high due to the popularity of the
Outfitter Outfitter An outfitter is a shop or person that sells specialized clothes (an outfit is a set of clothing). More specifically, it is a company or individual who provides or deals in equipment and supplies for the pursuit of certain activities. The term is most closely associated with outdoor activities such as rafting, hunting, fishing, canoeing, hiking, and trail riding using pack stations. In this context, outfitters include those that offer services for outdoor tourism including accommodations and guide services. Many retail stores and chains that sell outdoor sports gear are sometimes branding or calling themselves "outfitters", such as: Bass