Alewife (or kyack). In Atlantic Canada it is known as the gaspereau, from the Acadian French word "gasparot", first mentioned by Nicolas Denys. William Francis Ganong, New Brunswick biologist and historian, wrote: Gaspereau, or Gasparot. Name of a common salt-water fish of Acadia (also called alewife), first used, so far as I can find, by Denys in 1672. Nowhere can I find any clue to its origin. It seems not to be Indian. Acadians named two rivers after the fish, the Gaspereau River in Nova Scotia and the Gaspereaux River in New Brunswick. In eastern Massachusetts, Alewife Brook flows through Arlington,
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture