Angela Ahrendts she was promoted again to serve as executive vice president, with full responsibility for the complete line of Liz Claiborne products, services and development across both women's and men's lines. Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo. Ahrendts mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales. She also oversaw the buying back of the brand's fragrance and beauty product licenses and the buying
CEO Sleepout UK events have been held at numerous locations including Wembley Stadium, The Oval, Old Trafford Cricket Ground and Cardiff Castle, raising nearly £800,000. More than 90 businesspeople took part in a Wembley event in October 2014, which helped to raise funds for the Cardinal Hume Centre and DePaul UK. DePaul UK is part of Society of Saint Vincent de Paul. At a second London event in 2015, £180,000 was raised in what represented the biggest CEO Sleepout event to date. Just before Christmas 2016 CEO Sleepout opened a not-for-profit restaurant in Middlesbrough, The Fork in the Road, which gave training and