John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
John Pemberton (anthropologist) that provided a valuable window into the culture and history of Java. Their contributions from their publications appear not to have been matched by foreign researchers since. Pemberton joined the faculty of Columbia University in 1997 and currently teaches on the history and culture of Indonesia and sociocultural theory. Once married to Professor Nancy Florida, he now lives in New York City with his wife Marilyn Ivy, also an associate professor of anthropology at Columbia who joined in 1997, and their daughter Alice Ivy-Pemberton. Both professors are affiliated with the Weatherhead East Asian Institute; Pemberton is on the Editorial Collective