Laundry detergent pod 26% of all chemical eye burns among this population. Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged, in which participants intentionally ingest detergent pods. Several children and teens have been injured, some severely, from this intentional consumption. Laundry detergent pod Laundry detergent pods (or packs) are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods. The chemistry of laundry detergent
Phosphates in detergent algal blooms have still continued to worsen for other reasons. Most dishwasher detergent contains complex phosphates, as they have several properties that aid in effective cleaning. However, the same chemicals have been removed from laundry detergents in many countries as a result of concerns raised about the increase in algal blooms in waterways caused by increasing phosphate levels (see eutrophication). Phosphorus that runs into freshwater lakes and rivers can cause algal blooms. Phosphate-free detergent reduces the amount of phosphate wastewater treatment plants must clean up. From the 1960s-2010s the standard way to determine the amount of phosphate in water is