John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Dr. John "Dr. John, The Night Tripper", while the songwriting credits billed him as "Dr. John Creaux". Within a few years the "Night Tripper" subtitle was dropped, and Rebennack resumed using his real name for writing and producing/arranging credits. "Gris-Gris", his 1968 debut album combining voodoo rhythms and chants with the New Orleans music tradition, was ranked 143rd on "Rolling Stone"′s "The 500 Greatest Albums of All Time" list. Three more albums, "Babylon" (1969), "Remedies" (1970) and "The Sun, Moon, and Herbs" (1971), were released in the same vein as "Gris-Gris". During early to mid-1969, Dr. John toured extensively, backed by supporting