John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John Pemberton 57 in August 1888. At the time of his death, he also suffered from poverty and addiction to morphine. His body was returned to Columbus, Georgia, where he was buried at Linwood Cemetery. His grave marker is engraved with symbols showing his service in the Confederate Army and his membership as a Freemason. His son Charley continued to sell his father's formula, but six years later Charles Pemberton died after having become an opium user. The animated television series "Futurama" had an episode titled "The Deep South" (2000), in which a man resembling Pemberton, and referred to as "the guy