The Wizard of Oz (1942 musical) his new rocket ship. "The Wizard of Oz" was first turned into a musical extravaganza by L. Frank Baum himself. It was a loose adaptation of Baum's 1900 novel that had no Wicked Witch, Toto, magic slippers or yellow brick road, but had several new characters and subplots. It first played in Chicago in 1902 and was a success on Broadway the following year. It then toured for seven years. Other early stage and film adaptations and versions of the novel followed, including a 1925 film. The 1939 film adaptation of the novel bore a closer resemblance to the novel's
The Wonderful Wizard of Oz and the other characters. The distinctive look led to imitators at the time, most notably Eva Katherine Gibson's "Zauberlinda, the Wise Witch", which mimicked both the typography and the illustration design of "Oz". The typeface was the newly designed Monotype Old Style. Denslow's illustrations were so well known that merchants of many products obtained permission to use them to promote their wares. The forms of the Scarecrow, the Tin Woodman, the Cowardly Lion, the Wizard, and Dorothy were made into rubber and metal sculptures. Costume jewelry, mechanical toys, and soap were also designed using their figures. A new edition of