Tudor Crisps and vinegar flavour crisps were sold in blue packaging and cheese and onion in green bags, like most other brands in the UK, but the move to Walkers crisps reversed the colours. Walkers is now part of the international food and drinks giant Pepsico. Tudor Crisps Tudor Crisps was a brand of potato crisps produced in Sandyford, Newcastle upon Tyne in the United Kingdom. The memorable 1970s ads featured a paper boy, bribed with a ‘canny bag of crisps’ to brave delivering his papers to a very tall tower block (in reality Derwent Tower, Dunston, Tyne and Wear). In the
PepsiCo United States reciprocated with an exhibition in Sokolniki Park, Moscow, which led to the famous kitchen debate. One of the American products exhibited was Pepsi Cola. After obtaining a photo of U.S. President Richard Nixon and Soviet Premier Nikita Khrushchev sipping Pepsi, Pepsico executive Donald Kendall was able to capture the attention of the Soviet people and, in 1972, negotiate a cola monopoly in the USSR. Due to Soviet restrictions on transporting rubles abroad, PepsiCo struck a barter deal whereby Stolichnaya vodka would be exchanged for Pepsi syrup. This deal lasted until 1990, when the USSR and PepsiCo re-negotiated to