Prince of Wales Theatre seating capacity slightly to 1,160 seats and to modernise the theatre's facilities. New bars were added, the auditorium completely rebuilt, the backstage areas refurbished and the theatre's famous tower and exterior completely gutted and refurbished with new LED lighting and a crisp modern finish. The theatre re-opened with ABBA's musical "Mamma Mia!" on 16 April 2004. On 18 August 2007, "Mamma Mia!" became the longest-running show ever at the Prince of Wales, overtaking the previous record held by "Aspects of Love" with 1,326 performances at the venue and counting. The production marked another landmark on Thursday 23 August 2007, celebrating
Jukebox musical songs. Other films described as jukebox musicals take all their songs from a single concept album featuring an integrated song cycle with a story arc, sometimes labeled a rock opera. Both the movies of The Who's "Tommy" and of Pink Floyd's "The Wall" adapted the entire song cycle of a single album which already revolved around a fictional character. Although jukebox musicals had achieved success for years (for instance "Buddy – The Buddy Holly Story", the musical about the life of Buddy Holly which ran in the West End for 13 years from 1989 to 2003), a surge in popularity