The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
Branston (brand) once produced a variety of crisps called "Cheese and Branston Pickle". In late 2012, it was announced that as part of an aggressive debt reduction strategy, Premier Foods would be selling the Branston brand to Japanese food manufacturer Mizkan Group for £92.5m, joining Sarson's vinegar and Hayward's pickled onions as recent Premier Foods to Mizkan brand acquisitions. The Bury St. Edmunds plant continues to manufacture Branston products. Branston Pickle is sold in Ireland, the United States, Canada, Australia, New Zealand, Norway, France, Denmark, Malta, Singapore (Cold Storage and Market Place), Germany (REWE and Globus Warenhaus), Turkey (Tesco Kipa), the Netherlands,