John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Dr. S. O. Richardson House his son, also named Solon, was born in 1841. Solon O. Richardson, Sr., was also trained as a doctor, but he continued his father's successful business, developing new packaging and marketing for the product, which made him quite wealthy. He was active in the town's civic life, founding Richardson's Light Guard, a militia company, in 1851. The house was move in the late 19th century by Solon, Jr., to make way for development of Richardson Street on part of the family estate. Dr. S. O. Richardson House The Dr. S. O. Richardson House is a historic house at 694 Main