David Lloyd George access to the Cabinet so as to bypass Kitchener. However, he did succeed in securing the appointment of Sir Eric Geddes to take charge of military railways behind British lines in France, with the honorary rank of major-general. Lloyd George told a journalist, Roy W. Howard, in late September that "the fight must be to a finish – to a knockout", a rejection of President Wilson's offer to mediate. Lloyd George was increasingly frustrated at the limited gains of the Somme Offensive, criticising General Haig to Ferdinand Foch on a visit to the Western Front in September (British casualty ratios
David Lloyd George still intermittently in the public eye and publishing his War Memoirs. Lloyd George was President of the London Welsh Trust, which runs the London Welsh Centre, Gray's Inn Road, from 1934 until 1935. In January 1935 Lloyd George announced a programme of economic reform, called "Lloyd George's New Deal" after the American New Deal. This Keynesian economic programme was essentially the same as that of 1929. MacDonald requested that he put his case before the Cabinet, and so in March Lloyd George submitted a 100-page memorandum that was cross-examined between April and June in ten meetings of the Cabinet's sub-committee.