Stella Gibbons of Leicestershire, suggested "Cold Comfort" as an alternative, using the name of a farm in the Hinckley area. Gibbons was delighted with the suggestion, and the work was published as "Cold Comfort Farm" in September 1932. The plot concerns the efforts of "a rational, bossy London heroine" to bring order and serenity to her rustic relations, the Starkadders, on their run-down Sussex farm. According to the "Feminist Companion to Literature in English", Gibbons's parody "[demolishes] ... the stock-in-trade of earthy regionalists such as Thomas Hardy, Mary Webb, Sheila Kaye-Smith and D. H. Lawrence". The literary scholar Faye Hammill describes the
Stella Gibbons died from heart disease aggravated by heavy drinking. Gibbons was now the family's principal breadwinner; her youngest brother Lewis was still at school, while the elder, Gerald, was intermittently employed as an actor. The three set up home in a cottage on the Vale of Health, a small settlement in the middle of Hampstead Heath, with literary connections to Keats (whom Gibbons revered), Leigh Hunt and D. H. Lawrence. Later that year, as a result of an error involving the calculation and reporting of foreign exchange rates, Gibbons was sacked from the BUP, but quickly found a new position as