Applause (musical) resulting musical could not contain any dialogue or characters that had been created for the movie but could use the original material that the movie also used. In April 1969, it was announced that Strouse, Adams, and book writer Sidney Michaels were beginning to work on the show, with Lawrence Kasha producing. In July 1969, movie star Lauren Bacall was cast as aging theater star Margo Channing, the role played by Bette Davis in "All About Eve". Bacall greatly identified with the role, explaining, "The Margo Channing of "Applause" and myself were ideally suited. She was approaching middle age. So
Bette Davis City, in a stage presentation, "Great Ladies of the American Cinema". Over five successive nights, a different female star discussed her career, and answered questions from the audience; Myrna Loy, Rosalind Russell, Lana Turner, Sylvia Sidney, and Joan Crawford were the other participants. Davis was well received, and was invited to tour Australia with the similarly themed "Bette Davis in Person and on Film"; its success allowed her to take the production to the United Kingdom. In 1972, Davis played the lead role in two television films that were each intended as pilots for upcoming series for ABC and NBC,