PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
World Cup of Crisps second edition, Betfair decided they would donate all losing bets to the Child's i Foundation. By the end of the tournament, they had managed to donate £7,500 worth of losing bets to the charity. During and after the second edition of the event, several voters became disillusioned with the choice of crisps on offer. A debate began to emerge on the definition of crisp, with three of the four semi-finalists, Wotsits, Monster Munch and Quavers, as well as the 2012 winners Frazzles, being criticised for not actually conforming to the definition of crisp. These opinions were shut down by Osman,