Laundry detergent pod Laundry detergent pod Laundry detergent pods (or packs) are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods. The chemistry of laundry detergent packs is the same as in liquid detergents (including alkylbenzenesulfonates). The dissolvable packets is typically made of polyvinylalcohol (PVA) or a derivative of PVA. Although the formulas are similar, a detergent pack's liquids may contain 10% water compared to 50% in liquid detergents.
Ariel (detergent) Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle. Back in 2005, Ariel launched an advertising campaign in the uk with tennis star Tim Henman and tennis rookie Daniel Stuart Stanton. The advert was broadcast for 2 months throughout the UK. Ariel (detergent) Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Algerian, Turkish, Indian, Pakistani, Japanese, Filipino, Mexican, Brazilian, Chilean, Peruvian, Ecuadorian, Colombian and Venezuelan portfolios. In some U.S. stores, Mexican