Story Teller (magazine) series were released (with accompanying cassettes) in the US, under the title "Look, Listen and Read". These compilations contained stories or themes that related to each other, either by author or content. Examples include "The Best of Aesop", "The Legend of King Arthur", "Jack and the Beanstalk", and "Rapunzel." The main differentiator between "Story Teller" and Disney's "Storytime" was the fact that the latter featured only Disney characters. "Storytime" hit newsagents' shelves soon after "Story Teller" proved to be a bestseller. It was published in 24 parts and customised binders and cassette boxes were produced to house the collection (just
Story Teller (magazine) to turn the pages to encourage children to read along. The "Story Teller" jingle is an existing track called "Children's Carnival" by Ted Atking and Alain Feanch. Longer stories were split over multiple issues to encourage parents to buy the next issue. These were referred to as "Story Teller" Serials. As one serial came to end, another would start. Many of these would be simple two-part stories, but a selection of stories (usually well-known ones such as "Peter Pan" and the "Wizard of Oz") were spread over several issues. "Pinocchio" was the longest serial, with seven installments. The original collection