Stella Gibbons of Leicestershire, suggested "Cold Comfort" as an alternative, using the name of a farm in the Hinckley area. Gibbons was delighted with the suggestion, and the work was published as "Cold Comfort Farm" in September 1932. The plot concerns the efforts of "a rational, bossy London heroine" to bring order and serenity to her rustic relations, the Starkadders, on their run-down Sussex farm. According to the "Feminist Companion to Literature in English", Gibbons's parody "[demolishes] ... the stock-in-trade of earthy regionalists such as Thomas Hardy, Mary Webb, Sheila Kaye-Smith and D. H. Lawrence". The literary scholar Faye Hammill describes the
Stella Gibbons gentle powers (Pity, Affection, Time, Beauty, Laughter)" also flew in the face of a disillusioned modernism. The literary critic John Carey suggests that the abandonment by intellectuals of "the clerks and the suburbs" as subjects of literary interest provided an opening for writers prepared to exploit this underexplored area. He considers John Betjeman and Stevie Smith as two writers who successfully achieved this. Hammill believes that Gibbons should be named alongside these two, since in her writings she rejects the stereotypical view of suburbia as unexciting, conventional and limited. Instead, says Hammill, "Gibbons's fictional suburbs are socially and architecturally diverse,