PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Tyrrells (crisps) Tyrrells (crisps) Tyrrells is a manufacturer of potato crisps owned by KP Snacks. Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. Within several years of its creation, Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally. In April 2008, Chase sold a majority stake for £40 million to Langholm Capital. Chase had a long running dispute with Tesco over stocking his potatoes, and so refused to sell them any supplies of Tyrrells.