John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Steve Pemberton Mafia. In June 2009, "Psychoville" aired and marked Pemberton's return to BBC Two. It was co-written by Pemberton and his fellow League of Gentlemen member, Reece Shearsmith. Both of them play numerous characters in the series, similar to the format of "The League of Gentlemen". Pemberton portrayed Rufus Drumknott in 2010's "Terry Pratchett's Going Postal". He appeared as Vice Principal Douglas Panch in the Donmar's 2011 production of "The 25th Annual Putnam County Spelling Bee". In 2014, he played Georgie Pillson in an adaptation of E.F. Benson's "Mapp and Lucia". He also wrote the adaptation, which featured his "League of