Pemberton Place Pemberton Place Pemberton Place, located in downtown Atlanta, Georgia, just north of Centennial Olympic Park in the Luckie Marietta district, is a complex that is home to the Georgia Aquarium, the World of Coca-Cola, and the Center for Civil and Human Rights. It is named after John Pemberton, the inventor of Coca-Cola. The area was originally ten city blocks of businesses, residences, etc.; it started to decline in the mid-20th century and by the early 1990s was considered a "long forgotten district of downtown". The Coca-Cola Company acquired property in the area and built Coca-Cola Olympic City there, for the
John C. Pemberton Black River, where he fought and suffered even more heavy losses on May 17. Pemberton resolved to defend Vicksburg and led his defeated men back into its defenses on May 18. In the process, he gave up the high ground on Hayne's Buff which Sherman had failed to take in December. Johnston had advised him that if this ground should ever fall, Vicksburg would be untenable, and that he should escape with his army of 31,000, sacrificing the city. Pemberton refused to take this advice. He held firm for over six weeks, while soldiers and civilians were starved into submission.