Inland taipan their environment by changing the colour of the skin during seasonal changes. They tend to become lighter during summer and darker during the winter. This seasonal colour change serves the purpose of thermoregulation, allowing the snake to absorb more light in the colder months. In the wild, the inland taipan consumes only mammals, mostly rodents, such as the long-haired rat ("Rattus villosissimus"), the plains rat ("Pseudomys australis"), the introduced house mouse ("Mus musculus") and other dasyurids. Unlike other venomous snakes that strike with a single, accurate bite then retreat while waiting for the prey to die, the fierce snake subdues
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture