Syrah into Australia in 1832 by James Busby, an immigrant who brought vine clippings from Europe with him, and it is almost invariably called "Shiraz". Today it is Australia's most popular red grape, but has not always been in such favour; in the 1970s, white wine was so popular that growers were ripping out unprofitable Shiraz and Grenache vineyards, even those with old vines. In the Barossa Valley, the world's oldest continually producing commercial vineyard is believed to be the Shiraz vines at Turkey Flat in Tanunda that were originally planted in 1847. Many factors, including the success of brands like
Syrah including Côtes-du-Rhône and Châteauneuf-du-Pape. Syrah is also the only red grape used in the wines of the northern Rhône. In 1968, there existed only of Syrah vineyards in France, primarily in the traditional appellations of northern Rhône, which at that time had not received much attention in the wine world for several decades, and the vineyards of which were not planted to full capacity. After the wines of northern Rhône were "rediscovered" by wine writers in the 1970s, plantings expanded considerably. This trend received an extra boost in the 1980s and 1990s, when influential wine writer Robert M. Parker, Jr.