PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Red and White Brand continued beyond the 60’s and 70’s and in 2014 store brands represent 17% of all retail grocery sales in the United States. There are thousands of Red & White products serving as the primary store brand in independent grocery stores across the United States, but the store brand market as a whole has greatly matured. Smith Michael (S.M.) Flickinger started Red & White Corporation, the nation’s first wholesale and retail business with fully integrated distribution. In 1903, Smith Michael (S.M.) Flickinger left his job as a wholesale grocery clerk in Buffalo, NY to open Flickinger Grocery Store with his brother