John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Pioneer Global Group US$938 million and planned to spend a further $240 million to renovate it. Pioneer Global also has hotel interests in Thailand. In January 2017, Pioneer Global sold the 24-story Pemberton Building in Sheung Wan for HK$1 billion to a British Virgin Islands-registered company said to be controlled by property investment firm Octa Capital Partners, having bought it in 2011 for HK$523 million. Pioneer Global Group Pioneer Global Group () is a Kong Kong real estate development company and investor, listed on the Hong Kong Stock Exchange, controlled by the Gaw family. Pioneer Global was founded by Anthony Gaw, and is