PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Real Crisps the bag. In the run up to the United Kingdom general election, 2010, limited edition versions of Sea Salted flavour Real Crisps were released in the colours of the Conservative Party, Labour Party, and Liberal Democrats. The idea was that supporters of each party would only buy the relevant coloured bags, giving an impression of the number of voters for each party. However, this caused an outcry from Plaid Cymru supporters as they were not represented. Real Crisps Real Crisps are a crisp (potato chip) brand. The company was founded in 1997, and expanded over the following decade to become