Laundry detergent pod 26% of all chemical eye burns among this population. Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged, in which participants intentionally ingest detergent pods. Several children and teens have been injured, some severely, from this intentional consumption. Laundry detergent pod Laundry detergent pods (or packs) are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods. The chemistry of laundry detergent
Purex (laundry detergent) their bleach product. By 1946, Purex began to produce its first light-duty, dry detergent, under the brand name Trend. On July 31, 1956, Purex acquired the Manhattan Soap Company best known for its "SweetHeart" soap. In 1975, Purex liquid laundry detergent was introduced. Purex liquids began the use of its distinctive blue plastic bottle in 1981. In 1982, Purex Industries, Inc. was acquired in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners. In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation and was