Persil made of soft, heat resistant plastic it can be washed with the laundry and makes no banging noises. This campaign was launched with the tagline "For Whatever life throws". Persil Persil is a brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available "self-activated" laundry detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Purex (laundry detergent) combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Purex would discontinue its bleach product to focus on laundry detergents. In April 2004, The Dial Corporation was acquired by Henkel. Purex (laundry detergent) Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by Henkel Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from its original product, Purex bleach, which was a popular competitor to Clorox bleach. In 1922, Lionel S. Precourt and his son, Ray,