Inland taipan Wombey argued that "Parademansia microlepidotus" belongs to a distinct genus, and this was also the opinion of Harold Cogger. Covacevich, McDowell, Tanner & Mengden (1981) successfully argued, by comparing anatomical features, chromosomes and behaviour of the two species then known as "Oxyuranus scutellatus" (taipan) and "Parademansia microlepidota", that they belonged in a single genus. "Oxyuranus" (1923), the more senior name, was adopted for the combined genus. "Oxyuranus microlepidotus" has been the fierce snake's binomial name since the early 1980s. The generic name, "Oxyuranus", means "oxus" (Greek) "sharp pointed", "oura" (Greek) "tail"; "-anus" (Latin) "belonging to", and refers to the inland
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture