Ceredigion area" by the Wales Tourist Board. There is little industry other than farming, so tourism plays an important part in the county's economy. Visitors stay in hotels, guest houses and homes offering bed-and-breakfast, self-catering cottages, caravans and camp sites, spending money in local shops, dine in local establishments and visit the county's many attractions. Ceredigion prides itself on offering an unspoilt natural landscape, and Aberystwyth lays claim to being the capital of Welsh culture. The main football team in the county is Aberystwyth Town F.C. which plays in the Welsh Premier League, its home matches being at the Park Avenue
Cuisine of Ceredigion from Welsh country houses include pancake recipes that use cream, which would be considered a special luxury. Waffles are a more recent addition to Ceredigion cuisine, with local production commencing in the 1980s. Tregroes Waffles is run by Kees Huysmans and Ans Brouwer who arrived in Ceredigion in 1981 from Holland. They started with a simple waffle iron offering their first waffles at a Guy Fawkes party at Henllan in 1984 and have since moved to larger premises in Llandysul. Trifle and rice pudding remain very popular in west Wales, with Freeman commenting that trifle is the "more or less