This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.
The Malachite Box total circulation of about 37 million copies. "The Malachite Box" has been republished many times since then. The tales were translated into 64 languages, more than 250 editions in foreign languages were released. The list of languages include English, Hungarian, Italian, Bulgarian, Serbo-Croatian, Mongolian, Chinese, Japanese, Assamese, Kannada. Four stories from "The Malachite Box" were published in the 1943 Moscow magazine "Internatsionalnaya Literatura" in English and French. In 1944 the book was translated from Russian into English by Alan Moray Williams and published by Hutchinson. Bazhov did not know about this translation and found out about it accidentally. In the