John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Robin Pemberton was Wallace's crew chief for 230 races, which had been the longest driver/crew chief combination in NASCAR. He returned to Petty to serve as general manager in 2002. He now resides in Charlotte, North Carolina, the capital of NASCAR. He has two sons, Bray and Briggs. In his former position, Pemberton was in charge of rules enforcement. That sometimes made him the object of criticism from drivers, crews and the sport's particularly rabid fans. Pemberton was also called on to enforce discipline among drivers, often in consultation with Sprint Cup Series Director John Darby and NASCAR President Mike Helton. Pemberton