The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
Red and White Brand continued beyond the 60’s and 70’s and in 2014 store brands represent 17% of all retail grocery sales in the United States. There are thousands of Red & White products serving as the primary store brand in independent grocery stores across the United States, but the store brand market as a whole has greatly matured. Smith Michael (S.M.) Flickinger started Red & White Corporation, the nation’s first wholesale and retail business with fully integrated distribution. In 1903, Smith Michael (S.M.) Flickinger left his job as a wholesale grocery clerk in Buffalo, NY to open Flickinger Grocery Store with his brother