John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Joseph Despard Pemberton Frederick Bernard Pemberton formed J.D. Pemberton and Son, Surveyors, Civil Engineers and Financial Agents, a business which formed the root of a continuing real estate company in Victoria and an investment company in Vancouver. He also imported and bred horses. Pemberton is interred in Ross Bay Cemetery in the neighbourhood of Fairfield, in Victoria, British Columbia. Joseph Despard Pemberton Joseph Despard Pemberton (July 23, 1821 – November 11, 1893) was a surveyor for the Hudson's Bay Company, Surveyor General for the Colony of Vancouver Island, a pre-Confederation politician, a businessman and a farmer. He was born in 1821 in Dublin,