John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Dr. John singles chart, eventually reaching #71. In 2003, "Dr. John's Gumbo" was ranked number 404 on "Rolling Stone" magazine's list of the 500 greatest albums of all time. With "Gumbo", Dr. John expanded his career beyond the psychedelic voodoo music and theatrics which had driven his career since he took on the Dr. John persona, although it has always remained an integral part of his music and identity. It was not until 1998's "Anutha Zone" that he again concentrated on this aspect of his music wholly for a full album. "After we cut the new record", he wrote, "I decided I'd