John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
John C. Pemberton gave him the following instructions regarding his new assignment: "... consider the successful defense of those States as the first and chief object of your command." Pemberton arrived at his new headquarters in Jackson, Mississippi, on October 14. His forces consisted of fewer than 50,000 men under the command of Maj. Gens. Earl Van Dorn and Sterling Price, with around 24,000 in the permanent garrisons at Vicksburg and Port Hudson, Louisiana. John D. Winters described the men under Pemberton as "a beaten and demoralized army, fresh from the defeat at Corinth, Mississippi." Pemberton faced his former Mexican War colleague, the