Persil made of soft, heat resistant plastic it can be washed with the laundry and makes no banging noises. This campaign was launched with the tagline "For Whatever life throws". Persil Persil is a brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available "self-activated" laundry detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Laundry detergent their esters (linalyl acetate), aromatic aldehydes (helional, hexyl cinnamaldehyde, lilial) and synthetic musks (galaxolide). Phosphates in detergent became an environmental concern in the 1950s and the subject of bans in later years. Phosphates make laundry cleaner but also cause eutrophication, particularly with poor wastewater treatment. A recent academic study of fragranced laundry products found "more than 25 VOCs emitted from dryer vents, with the highest concentrations of acetaldehyde, acetone, and ethanol. Seven of these VOCs are classified as hazardous air pollutants (HAPs) and two as carcinogenic HAPs (acetaldehyde and benzene)". The EEC Directive 73/404/EEC stipulates an average biodegradability of at