John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
John Pemberton (anthropologist) that provided a valuable window into the culture and history of Java. Their contributions from their publications appear not to have been matched by foreign researchers since. Pemberton joined the faculty of Columbia University in 1997 and currently teaches on the history and culture of Indonesia and sociocultural theory. Once married to Professor Nancy Florida, he now lives in New York City with his wife Marilyn Ivy, also an associate professor of anthropology at Columbia who joined in 1997, and their daughter Alice Ivy-Pemberton. Both professors are affiliated with the Weatherhead East Asian Institute; Pemberton is on the Editorial Collective