John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John C. Pemberton his surrender, Pemberton was exchanged as a prisoner on October 13, 1863, and he returned to Richmond. There he spent some eight months without an assignment. At first Gen. Braxton Bragg thought he could use Pemberton, but after conferring with his own ranking officers he advised Davis that taking on the discredited lieutenant general "would not be advisable." Pemberton finally wrote Davis directly, asking he be returned to duty "in any capacity in which you think I may be useful." Davis replied that his own personal confidence in him remained unshaken, saying: Pemberton resigned as a general officer on May