Are You Being Served? sharp-tongued, witty responses, along with his trademark catch-phrase "I'm free!", were enthusiastically embraced by many audience members, and the character evolved into a gay icon in popular culture. Despite this, Inman pointed out that Mr Humphries' true sexual orientation was never explicitly stated in the series, and David Croft said in an interview that the character was not homosexual, but "just a mother's boy". In an episode of the spin-off "Grace & Favour", the character is further described as neither a "woman's man" nor a "man's man" and as being "in limbo". The characters (Mr Humphries especially) sometimes broke the
Are You Being Served? and Public Television's Favorite – Comedy Series". In 212 pages, the book's six chapters cover: The Cast of Characters, Behind the Scenes, The Episodes, The Spin-offs, Trivia Quiz, and Glossary. . In 1999, "I'm Free! The Complete Are You Being Served?", a guide to the series, was published by Orion Books. It was written by Richard Webber, with contributions from David Croft and Jeremy Lloyd. A board game was also produced in the 1970s. Players moved round a board resembling the shop floor to purchase one item from each of the four counters and leave the store, before their opponents