Pemberton Place Pemberton Place Pemberton Place, located in downtown Atlanta, Georgia, just north of Centennial Olympic Park in the Luckie Marietta district, is a complex that is home to the Georgia Aquarium, the World of Coca-Cola, and the Center for Civil and Human Rights. It is named after John Pemberton, the inventor of Coca-Cola. The area was originally ten city blocks of businesses, residences, etc.; it started to decline in the mid-20th century and by the early 1990s was considered a "long forgotten district of downtown". The Coca-Cola Company acquired property in the area and built Coca-Cola Olympic City there, for the
Backward invention Backward invention Backward invention is a product strategy in international marketing in which an existing product may have to be re-engineered or dumbed down by the company to be released in less developed countries, often at a cheaper rate. Doing so can often breathe new life into an obsolete product by the company or even target people too poor to afford the actual product. There are two definitions for a backward invention: The National Cash Register Company reintroduced a dumbed down version of its crank-operated cash register at a lower cost for South American and African markets. Another example would