Persil made of soft, heat resistant plastic it can be washed with the laundry and makes no banging noises. This campaign was launched with the tagline "For Whatever life throws". Persil Persil is a brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available "self-activated" laundry detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
What Was Lost Was Lost" was the winner in the first novel category of the Costa Book Awards. O'Flynn received a £5,000 prize. It was short-listed for the overall Costa Book of the Year Award. The Costa Book Awards' judging panel, chaired by Joanna Trollope, praised the novel for "blending humour and pathos in a cleverly constructed and absorbing mystery." They described the novel as inventive, compelling, and poignant. "What Was Lost" was long-listed for the 2007 Man Booker Prize and the Orange Prize for Fiction. It was short-listed for the Guardian First Book Award. It won the Jelf Group First Novel Award