John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Everything which is not forbidden is allowed Everything which is not forbidden is allowed "Everything which is not forbidden is allowed" is a constitutional principle of English law—an essential freedom of the ordinary citizen or subject. The converse principle—"everything which is not allowed is forbidden"—used to apply to public authorities, whose actions were limited to the powers explicitly granted to them by law. The restrictions on local authorities were lifted by the Localism Act 2011 which granted a "general power of competence" to local authorities. In "The Once and Future King", author T. H. White proposed the opposite as the rule of totalitarianism: "Everything which is not