Stella Gibbons of Leicestershire, suggested "Cold Comfort" as an alternative, using the name of a farm in the Hinckley area. Gibbons was delighted with the suggestion, and the work was published as "Cold Comfort Farm" in September 1932. The plot concerns the efforts of "a rational, bossy London heroine" to bring order and serenity to her rustic relations, the Starkadders, on their run-down Sussex farm. According to the "Feminist Companion to Literature in English", Gibbons's parody "[demolishes] ... the stock-in-trade of earthy regionalists such as Thomas Hardy, Mary Webb, Sheila Kaye-Smith and D. H. Lawrence". The literary scholar Faye Hammill describes the
Stella Gibbons quickly forgave him. He left the theatre in 1949 to become a director of a book club specialising in special editions, and later bought a bookshop in the Archway district of London. His health failed in the late 1950s and in 1958 he was diagnosed with cancer of the liver. He died in July 1959 at Oakshott Avenue. After Webb's death, Gibbons remained at Oakshott Avenue and continued to write novels. From 1961 she rented a summer house at Trevone in Cornwall, which became the setting for her 1962 novel "The Weather at Tregulla". She returned to literary criticism after