John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
John Pemberton (footballer) ended his career back at Crewe Alexandra with two appearances in the 1997–98 season. Pemberton coached Nottingham Forest's reserve team to the Central League title in the 2007–08 season. In December 2008, following the dismissal of first-team manager Colin Calderwood, Pemberton was appointed as caretaker manager for the match against Norwich City, guiding Forest to a 3–2 victory. Billy Davies was appointed to the post, but did not take over with immediate effect. Pemberton took charge of the Forest side which caused an upset in the Third Round of the FA Cup by winning 3–0 at the City of Manchester