Inland taipan 410 mg/max 848 mg etc. The median lethal dose (LD), subcutaneous (the most applicable to actual bites) for mice is 0.025 mg/kg (0.01 mg/kg subcutaneous, in bovine serum albumin). Compared to the beaked sea snake ("Enhydrina schistosa") 0.164 mg/kg, Indian cobra 0.565 mg/kg, North American eastern diamondback rattlesnake 11.4 mg/kg, etc., the inland taipan has a smaller venom yield than its cousin the coastal taipan yet its venom is almost four times as toxic. One bite's worth of venom is enough to kill 100 fully grown men. Intravenous, intraperitoneal and intramuscular LD for the inland taipan venom have not been
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture