Toque covered with black velvet. In Canada, "tuque" is the common name for a knitted winter hat, or watch cap (sometimes called a beanie in other parts of the world); the spelling "touque", although not recognized by the Canadian Oxford Dictionary, is also sometimes seen in written English. The Canadian-English term was assimilated from Canadian-French "tuque". "Toque" first appeared in writing around 1870. The fashion is said to have originated with the "coureurs de bois", French and Métis fur traders, who kept their woollen nightcaps on for warmth during cold winter days. Such hats are known in other English-speaking countries by
What Kind of Man Are You? awards in the Public Service and Political Advertising Agencies Association of India Awards. This campaign led to a partnership with Rediff to create India's first text message HIV/AIDS helpline resulting in over 10,000 queries. Public Service and Political Advertising category, "What Kind of Man Are You?" won the following: SILVER for the spot titled “FTV” - projecting a man watching fashion television while his wife carries on with house work and teaching their child in the background. BRONZE for the spot titled “Kash” - depicting a young woman who questions her relationship with her husband when walking together in the