Seabrook Potato Crisps sold through mail order. The company has a number of firsts to its name - in 1979, they were the first company to launch crinkle cut crisps, and these now make up the majority of their business. In the 1980s the company was the first to start using sunflower oil in its cooking process and in 2007 Seabrook were the first crisp brand to remove MSG from all its crisps. In 2014 Seabrook went one step further, and were the first, and remain the only major crisp brand to be Coeliac UK (gluten free) accredited. In 2014 they also launched
Crinkle-cutting Crinkle-cutting Crinkle-cutting is slicing that leaves a corrugated surface. This is done with corrugated knives or mandoline blades. Crinkle-cut potato chips are sometimes called ruffled, by analogy with a ruffle in sewing. French fries or sweet potato fries may also be crinkle-cut, and may be called "wavy fries". If the potato is turned 90° between cuts, the result is waffle fries. Potato chips with a waffle fry cut, however, are more properly characterized as "lattice cut" chips. "Pommes gaufrettes", waffle fries, or criss-cross fries are fries obtained by quarter-turning the potato before each pass over the corrugated blade of a