Gavin & Stacey were yet to think of a good enough plot. They agreed that if it were to happen, it must not disappoint. Ruth said she would love to make a musical of the show, and both she and James sang a couple of lines, in character, to see how it would work. Mathew Horne, whilst appearing on the "" talk show on Channel 4 on Friday 22 July 2011 speculated there might have been "something happening" with "Gavin & Stacey" in 2012. When he appeared on "Loose Women" on 13 September 2012, he doubted the production of a full series, but
Gavin & Stacey most watched programme on that day, behind "EastEnders", "Coronation Street" and "Doctor Who". The show was nominated for and won several awards throughout its run, with two notable wins being the British Academy Television Awards (BAFTAs) Audience Award, and the British Comedy Awards Best TV Comedy Award, both in 2008. In the December 2007 British Comedy Awards, the show won Best New British TV Comedy, losing in the Best New TV Comedy category to "Peep Show". James Corden and Ruth Jones won Best Male and Female Comedy Newcomer respectively, with fellow cast members Mathew Horne and Joanna Page having also