Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Laundry detergent pod MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly $250 million in annual sales and controlling around 90-percent of the market. The film is designed to be soluble in cold water. Laundry pods are estimated to make up about 15% of the $7 billion-a-year U.S. laundry detergent market sales according to market researcher Nielsen NV. Laundry pods were advertised as a way to reduce wasted use of powdered and liquid detergent by having precise measurements for a load. For large loads, most brands recommend