John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Pemberton Place The Center for Civil and Human Rights in downtown Atlanta is an engaging cultural attraction that connects the Civil Rights Movement to the global human rights movement. The center will feature four interactive and thought-provoking exhibitions, including a gallery for continually-rotating exhibits of items from the Morehouse College Martin Luther King, Jr., Collection, where visitors can view the personal papers and items of Dr. King. The Center will also provide designated event spaces and educational programs inspiring visitors to join the ongoing dialogue about contemporary movements for human rights around the world. Pemberton Place Pemberton Place, located in downtown Atlanta,