John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John C. Pemberton aggressive Union commander Maj. Gen. Ulysses S. Grant and over 70,000 Union soldiers in the Vicksburg Campaign. In an attempt to carry out his orders from both Davis and Gen. Joseph E. Johnston, Pemberton and his Army of Mississippi set out east to combine with Johnston's forces gathering around Jackson, while remaining in contact and covering Vicksburg. Another order from Johnston changing their proposed meeting location caused Pemberton to turn around, and when he did he accidentally collided with Grant's army at the Battle of Champion Hill on May 16 and suffered a major defeat. Pemberton retreated to the Big