John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
John Pemberton 57 in August 1888. At the time of his death, he also suffered from poverty and addiction to morphine. His body was returned to Columbus, Georgia, where he was buried at Linwood Cemetery. His grave marker is engraved with symbols showing his service in the Confederate Army and his membership as a Freemason. His son Charley continued to sell his father's formula, but six years later Charles Pemberton died after having become an opium user. The animated television series "Futurama" had an episode titled "The Deep South" (2000), in which a man resembling Pemberton, and referred to as "the guy