Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Breeze detergent Breeze detergent Breeze is a brand of laundry detergent manufactured by Unilever that is currently marketed as the counterpart of OMO detergent for the Philippines, Singapore, Malaysia and Thailand markets. Breeze was introduced by Lever Brothers Company in the United States in 1947 as a soapless cleansing agent. During April 1947, Breeze was launched in six cities in the Midwestern United States. The product had a capital investment of $2,000,000. Breeze began with an advertising campaign in seventeen newspapers, covering six markets. The Federal Advertising Agency was responsible for advertising coordination. In 1956, a box of king size Breeze was