Persil the ""work of the washboard""—saving consumers time and rendering the historic method of "sun-bleaching" (by laying clothes out in the sun) unnecessary. Persil was the first commercially available self-activated laundry detergent (combining bleach with the detergent). The invention of Persil was a significant breakthrough. The name, "Persil", is derived from two of the original ingredients, sodium perborate and silicate. The original name was deemed unsuitable as an international brand because it is hard to pronounce in some languages. Coincidentally, "persil" is the French word for the herb, parsley. Persil is sold in powder, liquid detergent, liquid capsule, liqui-gel, and tablet
Ghari Detergent consumer products market. The strategic focus for Ghari was to capture adjoining markets after capturing the massive market in Uttar Pradesh. Ghari was successful in capturing the adjoining markets over a period of time. Compared to competitors who provided 5% profit margin, Ghari detergent provided a profit margin of 6-7% to its dealers. This enabled Ghari to have a stronger dealer base to push sales while keeping its prices low. Around April 2011 onwards, RSPL started using mobile phones to book sales and track distributor's positions and sales for which it adopted a mobile application, ‘msales’. Msales helped RSPL’s sales