John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John Pemberton War, Pemberton served in the Third Cavalry Battalion of the Georgia State Guard, which was at that time a component of the Confederate Army. He achieved the rank of lieutenant colonel. In April 1865, Dr. Pemberton sustained a saber wound to the chest during the Battle of Columbus. He soon became addicted to the morphine used to ease his pain. In 1866, seeking a cure for his addiction, he began to experiment with painkillers that would serve as morphine-free alternatives to morphine. His first recipe was "Dr. Tuggle's Compound Syrup of Globe Flower", in which the active ingredient was derived