Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Daz (detergent) TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets. Since 2002, Daz TV commercials are set in an outlandish "Cleaner Close" soap opera. Daz is available in powder (handwash and automatic), liquid and liquitabs (Go-Pods). Daz Go-Pods are branded as Tide Pods in the USA and Vizir Pods in Europe; on the back of the pods they bear the marking "Daz/Vizir/Tide" and they have the