The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
PepsiCo Sales of such healthier-oriented PepsiCo brands totaled $10 billion in 2009, representing 18 percent of the company's total revenue in that year. This movement into a broader, healthier product range has been moderately well received by nutrition advocates; though commentators in this field have also suggested that PepsiCo market its healthier items as aggressively as less-healthy core products. In response to shifting consumer preferences and in part due to increasing governmental regulation, PepsiCo in 2010 indicated its intention to grow this segment of its business, forecasting that sales of fruit, vegetable, whole grain, and fiber-based products will amount to $30