John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John C. Pemberton gave him the following instructions regarding his new assignment: "... consider the successful defense of those States as the first and chief object of your command." Pemberton arrived at his new headquarters in Jackson, Mississippi, on October 14. His forces consisted of fewer than 50,000 men under the command of Maj. Gens. Earl Van Dorn and Sterling Price, with around 24,000 in the permanent garrisons at Vicksburg and Port Hudson, Louisiana. John D. Winters described the men under Pemberton as "a beaten and demoralized army, fresh from the defeat at Corinth, Mississippi." Pemberton faced his former Mexican War colleague, the