Inland taipan was his friend John Robinson, bitten while cleaning the inland taipan's cage at his reptile display on the Sunshine Coast, Queensland. He weathered the bite without antivenom but sustained considerable muscle damage as well as heart damage. Almost all positively identified inland taipan bite victims have been herpetologists handling the snakes for study or snake handlers, such as people who catch snakes to extract their venom, or keepers in wildlife parks. All were treated successfully with antivenom. No recorded incidents have been fatal since the advent of the monovalent (specific) antivenom therapy, though it can take weeks to recover from
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture