John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John C. Pemberton his capture. After the war, Pemberton lived on his farm near Warrenton, Virginia, from 1866 to 1876. His mother Rebecca Clifford Pemberton (1782–1869) had survived her husband John Pemberton (1783–1847) by more than two decades, and a few years after her death Pemberton returned to Pennsylvania. Pemberton died in Lower Gwynedd Township, Montgomery County, Pennsylvania on July 13, 1881, although his widow Martha Thompson Pemberton would survive until 1907. The families of several famous people, including General George Meade and Admiral John A. Dahlgren (whose brother also served as a Confederate General), protested against the unrepentant Confederate Pemberton's burial at