Frito-Lay America. Its portfolio of brands includes Lay's, Cheetos, Fritos, and Doritos, as well as local brands such as Lucky, Stiksy, and Baconzitos snacks in Brazil and ManiMoto in Colombia. Frito-Lay snacks are distributed in Europe under the "PepsiCo Europe" operating division, previously PepsiCo International. Products include: Walkers Crisps, Doritos, Paw Ridge, Smiths, Cheetos, Duyvis, Snack-a-Jacks, Looza, Twistos, and Solinki. PepsiCo maintains manufacturing plants in Europe, the largest of which are two snack manufacturing and processing plants located in Leicester and Coventry in England. Frito-Lay products sold under the "PepsiCo Asia, Middle East & Africa" division represent the smallest (as of
Brand Institute Brand Institute Brand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design (e.g., logos and websites). It is best known for pharmaceutical naming. Brand Institute was founded in 1993 by James (Jim) L. Dettore. Prior to forming Brand Institute, he worked for the multinational corporations PepsiCo, Hilton International Hotels and Ralph Lauren, the advertising agency J. Walter Thompson and the brand consultancy Interbrand. Its first drug naming project was with Wyeth on the anti-obesity drug