Art history and Kitsch". In the essay Greenberg claimed that the avant-garde arose in order to defend aesthetic standards from the decline of taste involved in consumer society, and seeing kitsch and art as opposites. Greenberg further claimed that avant-garde and Modernist art was a means to resist the leveling of culture produced by capitalist propaganda. Greenberg appropriated the German word 'kitsch' to describe this consumerism, although its connotations have since changed to a more affirmative notion of leftover materials of capitalist culture. Greenberg later became well known for examining the formal properties of modern art. Meyer Schapiro is one of the
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