John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Robin Pemberton in the 2010s. On December 1, 2015, Pemberton announced that he will be leaving his Senior Vice President of Competition position with NASCAR at the end of 2015. Currently, he serves on an INDYCAR appeals board panel whose job is to hear all appeals. Former NASCAR official John Darby also serves as an INDYCAR board member. Robin Pemberton Robin Pemberton is an American motor racing official and formerly the vice president for competition of NASCAR. Previously, Pemberton was a crew chief for several NASCAR teams over the course of 17 years, heading teams for Rusty Wallace, Mark Martin and Kyle