Shiraz wine Shiraz wine Shiraz wine refers separately to two different well-known wines. Historically, the name refers to the wine produced around the city of Shiraz in Persia/Iran. In the current era, "Shiraz" is a marketing term for Syrah produced in Australia and South Africa. The modern "Shiraz" grape is identical to Syrah and originating in southeast France with no established connection to Persia (Iran). By the ninth century, the city of Shiraz had already established a reputation for producing the finest wine in the world, and was Iran's wine capital. The export of Shiraz wine by European merchants in the 17th
California wine dubbed "Cal-Ital" reinvigorated the industry with new wine styles made from different varieties like Syrah, Viognier, Sangiovese and Pinot grigio. The Santa Cruz-based Bonny Doon Vineyard was one of the first wineries to promote these grape varieties in California actively. The large variety of wine grapes also encourages a large variety of wines. California produces wines made in nearly every single known wine style including sparkling, dessert and fortified wines. In the early 21st century, vintners have begun reviving heirloom grape varieties, such as Trousseau gris and Valdiguié. While Californian winemakers do craft wines in more "Old World" or European