Laundry detergent pod 26% of all chemical eye burns among this population. Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged, in which participants intentionally ingest detergent pods. Several children and teens have been injured, some severely, from this intentional consumption. Laundry detergent pod Laundry detergent pods (or packs) are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods. The chemistry of laundry detergent
WIN (detergent) system. Hydrogen peroxide also provides a more gentle bleaching action than chlorine bleaches. Until WIN, peroxide bleach in a liquid detergent had not been marketed primarily to target sweat-caused bacteria in clothing. Oxy-based cleaning systems necessitate a lower pH, which makes them generally less effective on certain household stains like oil or food, and can be difficult to formulate due to stability issues created by a loss of available oxygen over periods of time. However, WIN’s cleaning system was designed not to be a general use detergent formula, but rather, to address the needs of its sports enthusiast target market.