Bette Davis of Margo Channing in the film as fifth on their list of 100 Greatest Performances of All Time, commenting: "There is something deliciously audacious about her gleeful willingness to play such unattractive emotions as jealousy, bitterness, and neediness." While reviewing "What Ever Happened to Baby Jane?" (1962) in 2008, Ebert asserted that, "No one who has seen the film will ever forget her." A few months before her death in 1989, Davis was one of several actors featured on the cover of "Life" magazine. In a film retrospective that celebrated the films and stars of 1939, "Life" concluded that Davis
Bette Davis role, but Davis viewed it as an opportunity to show the range of her acting skills. Her co-star, Leslie Howard, was initially dismissive of her, but as filming progressed, his attitude changed, and he subsequently spoke highly of her abilities. The director John Cromwell allowed her relative freedom: "I let Bette have her head. I trusted her instincts." She insisted that she be portrayed realistically in her death scene, and said: "The last stages of consumption, poverty, and neglect are not pretty, and I intended to be convincing-looking." The film was a success, and Davis' characterization won praise from critics,