Seabrook Potato Crisps sold through mail order. The company has a number of firsts to its name - in 1979, they were the first company to launch crinkle cut crisps, and these now make up the majority of their business. In the 1980s the company was the first to start using sunflower oil in its cooking process and in 2007 Seabrook were the first crisp brand to remove MSG from all its crisps. In 2014 Seabrook went one step further, and were the first, and remain the only major crisp brand to be Coeliac UK (gluten free) accredited. In 2014 they also launched
Cookie Crisp introduced to the U.S. market. In 1997, Ralston sold their cereal line to General Mills, who soon after changed the recipe, prompting many Cookie Crisp lovers to seek the original taste in knock-off and foreign brands. Keebler Cookie Crunch was introduced by Kellogg’s in 2008. This cereal has cookie pieces that represent Chips Deluxe and are strikingly similar to Cookie Crisp. It also includes round O shapes that represent Keebler’s popular fudge stripe cookies. Introduced in 1977, the first Cookie Crisp mascot, Cookie Jarvis, was a wizard in the Merlin mold, who with one wave of his wand, magically turned