John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Joseph Despard Pemberton Frederick Bernard Pemberton formed J.D. Pemberton and Son, Surveyors, Civil Engineers and Financial Agents, a business which formed the root of a continuing real estate company in Victoria and an investment company in Vancouver. He also imported and bred horses. Pemberton is interred in Ross Bay Cemetery in the neighbourhood of Fairfield, in Victoria, British Columbia. Joseph Despard Pemberton Joseph Despard Pemberton (July 23, 1821 – November 11, 1893) was a surveyor for the Hudson's Bay Company, Surveyor General for the Colony of Vancouver Island, a pre-Confederation politician, a businessman and a farmer. He was born in 1821 in Dublin,