John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Robin Pemberton was Wallace's crew chief for 230 races, which had been the longest driver/crew chief combination in NASCAR. He returned to Petty to serve as general manager in 2002. He now resides in Charlotte, North Carolina, the capital of NASCAR. He has two sons, Bray and Briggs. In his former position, Pemberton was in charge of rules enforcement. That sometimes made him the object of criticism from drivers, crews and the sport's particularly rabid fans. Pemberton was also called on to enforce discipline among drivers, often in consultation with Sprint Cup Series Director John Darby and NASCAR President Mike Helton. Pemberton