Toque roots are sometimes traced to the "casque à meche" (stocking cap) worn by 18th-century French chefs. The colour of the "casque à meche" denoted the rank of the wearer. Boucher, the personal chef of the French statesman Talleyrand, was the first to insist on white toques for sanitary reasons. The modern toque is popularly believed to have originated with the French chef Marie-Antoine Carême (1784–1833), who stiffened the "casque à meche" with cardboard . The pleated, low, round hat worn in French universities the equivalent of the mortarboard or tam at British and American universities is also called a toque.
What Kind of Man Are You? awards in the Public Service and Political Advertising Agencies Association of India Awards. This campaign led to a partnership with Rediff to create India's first text message HIV/AIDS helpline resulting in over 10,000 queries. Public Service and Political Advertising category, "What Kind of Man Are You?" won the following: SILVER for the spot titled “FTV” - projecting a man watching fashion television while his wife carries on with house work and teaching their child in the background. BRONZE for the spot titled “Kash” - depicting a young woman who questions her relationship with her husband when walking together in the