Frito-Lay America. Its portfolio of brands includes Lay's, Cheetos, Fritos, and Doritos, as well as local brands such as Lucky, Stiksy, and Baconzitos snacks in Brazil and ManiMoto in Colombia. Frito-Lay snacks are distributed in Europe under the "PepsiCo Europe" operating division, previously PepsiCo International. Products include: Walkers Crisps, Doritos, Paw Ridge, Smiths, Cheetos, Duyvis, Snack-a-Jacks, Looza, Twistos, and Solinki. PepsiCo maintains manufacturing plants in Europe, the largest of which are two snack manufacturing and processing plants located in Leicester and Coventry in England. Frito-Lay products sold under the "PepsiCo Asia, Middle East & Africa" division represent the smallest (as of
PepsiCo its Pepsi Cola product in Mexico, stating that about one third of the population has difficulty pronouncing "Pepsi". With manufacture and sales of its product under the label 'Pécsi', the advertisement campaign features the Mexican soccer celebrity Cuauhtémoc Blanco. In 2009, PepsiCo had previously used the same strategy successfully in Argentina. Pepsico will market and distribute Starbucks products in several Latin American countries for 2016. The division contributed 13 percent of PepsiCo's net revenues in 2015. PepsiCo began to expand its distribution in Europe in the 1980s, and in 2015 it made up 17 percent of the company's global net