The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
World Cup of Crisps 11 Group 12 The 24 remaining crisps were then re-drawn into six groups of four, with the top two qualifying for a third group stage. Bold indicates crisps that qualified. Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 The 12 remaining crisps were then drawn into four groups of three, with just the group winners progressing to the semi-finals. Bold indicates crisps that proceeded. Quarter-Final 1 Quarter-Final 2 This result saw defending champions Frazzles eliminated. Quarter-Final 3 Quarter-Final 4 A number of bookmakers started taking bets on the inaugural World Cup of Crisps, and during the