John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Pemberton, British Columbia become widely known – the richness of the land – and small waves of settlement would continue until a new Pemberton would replace the first Port Pemberton. Before the last of the farmers moved away national and provincial demands for new routes brought more strangers to the area seeking access. As early as 1891 men incorporated a company to build a railway from the coast to Pemberton and beyond, but not until 1914 did a train run into the valley. The new settlers in the late 1800s included John Currie, who was listed as a permanent resident in 1885. John