Seabrook Potato Crisps sold through mail order. The company has a number of firsts to its name - in 1979, they were the first company to launch crinkle cut crisps, and these now make up the majority of their business. In the 1980s the company was the first to start using sunflower oil in its cooking process and in 2007 Seabrook were the first crisp brand to remove MSG from all its crisps. In 2014 Seabrook went one step further, and were the first, and remain the only major crisp brand to be Coeliac UK (gluten free) accredited. In 2014 they also launched
Golden Crisp later changed to Super Sugar Crisp, and in 1985, it was changed again to Super Golden Crisp. Finally, it was changed to Golden Crisp (during a time when many cereals dropped the word "Sugar" from their titles) in the American market. In the early 1970s, there was a short-lived variation on the original Sugar Crisp, called Super Orange Crisp, which had orange-flavored O's in it. The product is still sold as Sugar Crisp in Canada. In Canada, the box still displays the Sugar Bear mascot and the phrase "Can't get enough of that Sugar Crisp." Advertisements in the 1950s positioned