Walkers (snack foods) Walkers (snack foods) Walkers is a British snack food manufacturer mainly operating in the United Kingdom and Ireland. Walkers was founded in 1948 in Leicester, England by Henry Walker, and in 1989 was acquired by Lay's owner, Frito-Lay, a division of PepsiCo. They are best known for manufacturing potato crisps, and other, non-potato-based snack foods. It holds 56 percent of the British crisps market.<ref name="bbc.co.uk/food"></ref> The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day and using about 800 tons of potatoes. In the 1880s, Walker moved
PepsiCo its Pepsi Cola product in Mexico, stating that about one third of the population has difficulty pronouncing "Pepsi". With manufacture and sales of its product under the label 'Pécsi', the advertisement campaign features the Mexican soccer celebrity Cuauhtémoc Blanco. In 2009, PepsiCo had previously used the same strategy successfully in Argentina. Pepsico will market and distribute Starbucks products in several Latin American countries for 2016. The division contributed 13 percent of PepsiCo's net revenues in 2015. PepsiCo began to expand its distribution in Europe in the 1980s, and in 2015 it made up 17 percent of the company's global net