Persil made of soft, heat resistant plastic it can be washed with the laundry and makes no banging noises. This campaign was launched with the tagline "For Whatever life throws". Persil Persil is a brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available "self-activated" laundry detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Phosphates in detergent European Parliament had ordered a ban of phosphates in consumer laundry detergent by June 2013 and a ban in dishwasher detergent by January 2017. Australia began phasing out the use of phosphates in its detergents in 2011, with an all-out ban expected to take effect in 2014. Canada banned some phosphates in detergent in 2011. Italy started phasing out phosphates in the 1980s. Pursuant to findings published in 2006 by the Shenkar College of Engineering and Design indicating that liquid detergents are "much more environment-friendly" than powdered detergents, Israel's Ministry of the Environment began recommending that consumers prefer liquid detergent