East Midlands off the A428 in north Northampton. Butcher's Pet Care dog food (mostly own-label) is off the A428 at Crick (M1 junction 18). The crisp company Walkers (owned by PepsiCo and the UK's biggest grocery brand) makes 10 million bags of crisps a day, using 280,000 tonnes of potatoes a year, at the biggest crisp factory in the world at Beaumont Leys; next door Bradgate Bakery makes sandwiches, and nearby Walker & Sons make pies (Samworth Bros) at their Charnwood Bakery. Opposite the crisp factory at Beaumont Leys, Beaumont Park is PepsiCo's main research centre in the UK. Pork Farms is
Causes of the vote in favour of Brexit approximately a further £96 million). Elements of the Leave campaign have been identified as exemplifying "post-truth politics", in which debate is framed largely by appeals to emotion rather than the details of policy or objective factual analysis. It has been argued that the 'Leave' brand was stronger and more effective than the 'Remain' brand. According to Mike Hind, a marketing professional, "The Britain Stronger In Europe brand was stillborn. On the basis of preparation, presentation and messaging, it deserved the kicking it got." Additionally behavioural practitioner Warren Hatter argues that 'Leave' as a word places a lower cognitive load on