Tudor Crisps and vinegar flavour crisps were sold in blue packaging and cheese and onion in green bags, like most other brands in the UK, but the move to Walkers crisps reversed the colours. Walkers is now part of the international food and drinks giant Pepsico. Tudor Crisps Tudor Crisps was a brand of potato crisps produced in Sandyford, Newcastle upon Tyne in the United Kingdom. The memorable 1970s ads featured a paper boy, bribed with a ‘canny bag of crisps’ to brave delivering his papers to a very tall tower block (in reality Derwent Tower, Dunston, Tyne and Wear). In the
PepsiCo developments combined with recycling initiatives. In 2010, PepsiCo announced a goal to create partnerships that prompt an increase in the beverage container recycling rate in the U.S. to 50 percent by 2018. One strategy enacted to reach this goal has been the placement of interactive recycling kiosks called "Dream Machines" in supermarkets, convenience stores, and gas stations, with the intent of increasing access to recycling receptacles. The use of resin to manufacture its plastic bottles has resulted in reduced packaging weight, which in turn reduces the volume of fossil fuels required to transport certain PepsiCo products. The weight of Aquafina