Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Laundry detergent "Antiredeposition agents" are used to prevent fine soil particles from reattaching to the product being cleaned. Carboxymethyl cellulose is used for this purpose. A number of ingredients affect aesthetic properties of the item to be cleaned or the detergent itself before or during use. These agents include optical brighteners, fabric softeners, and colourants. A variety of perfumes are also components of modern detergents, provided that they are compatible with the other components and do not affect the colour of the cleaned item. The perfumes are typically a mixture of , common classes include terpene alcohols (citronellol, geraniol, linalool, nerol) and