Frito-Lay it bought out in 2000. Kurkure, Indian snack developed and produced by PepsiCo India on March 31 announced that it was now available in Canada, UAE, and Gulf region as well. Frito-Lay Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks; Doritos and Tostitos tortilla chips; Lay's and Ruffles potato chips; Rold Gold pretzels; and Walkers potato crisps (in the UK and Ireland). Each brand has generated annual worldwide sales over
Causes of the vote in favour of Brexit approximately a further £96 million). Elements of the Leave campaign have been identified as exemplifying "post-truth politics", in which debate is framed largely by appeals to emotion rather than the details of policy or objective factual analysis. It has been argued that the 'Leave' brand was stronger and more effective than the 'Remain' brand. According to Mike Hind, a marketing professional, "The Britain Stronger In Europe brand was stillborn. On the basis of preparation, presentation and messaging, it deserved the kicking it got." Additionally behavioural practitioner Warren Hatter argues that 'Leave' as a word places a lower cognitive load on