John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Backward invention sell very cheaply. Backward invention Backward invention is a product strategy in international marketing in which an existing product may have to be re-engineered or dumbed down by the company to be released in less developed countries, often at a cheaper rate. Doing so can often breathe new life into an obsolete product by the company or even target people too poor to afford the actual product. There are two definitions for a backward invention: The National Cash Register Company reintroduced a dumbed down version of its crank-operated cash register at a lower cost for South American and African markets.