The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
Tyrrells (crisps) acquired Tyrrells. Tyrrells produces a number of different types of crisps, popcorn and tortilla. they produce 25 flavours of potato and vegetable crisps. In 2010, Perry Haydn Taylor's agency, Big Fish Design, began work on branding and marketing Tyrells, focusing on the "quintessentially English" identity of the product. Tyrrells (crisps) Tyrrells is a manufacturer of potato crisps owned by KP Snacks. Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. Within several years of its creation, Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste