International Exhibition of Modern Decorative and Industrial Arts Palais and Petit Palais, and on both banks of the Seine. There were 15,000 exhibitors from twenty different countries, and it was visited by sixteen million people during its seven-month run. The "Style Moderne" presented at the Exposition later became known as "Art Deco", after the name of the Exposition. The idea for an exhibition entirely devoted the decorative arts originally came from the Société des Artistes Décorateurs (The Society of Decorative Artists), a group founded in 1901 which included both established artists, including Eugene Grasset and Hector Guimard, as well as younger artists including Francis Jourdain, Maurice Dufrêne, Paul
International Exhibition of Modern Decorative and Industrial Arts International Exhibition of Modern Decorative and Industrial Arts The International Exhibition of Modern Decorative and Industrial Arts () was a World's fair held in Paris, France, from April to October 1925. It was designed by the French government to highlight the new "style moderne" of architecture, interior decoration, furniture, glass, jewelry and other decorative arts in Europe and throughout the world. Many ideas of the international avant-garde in the fields of architecture and applied arts were presented for the first time at the Exposition. The event took place between the esplanade of Les Invalides and the entrances of the Grand