Tudor Crisps an independent firm, established in Newcastle in 1947, Tudor later moved to Peterlee to a new factory, which still exists but is now [closed by. Walkers in 2017]Walkers Crisps. Tudor was acquired by Smiths Crisps in 1961. Smiths Tudor was later bought by Nabisco, which also owned Walkers Crisps. The Tudor Crisps brand was discontinued in 2003, when Walkers decided to focus on its core crisp range. The Smiths brand was also mostly phased out around the same time as Tudor, although some products such as Scampi Fries and Salt'n'Shake are still sold under the Smiths brand. Notably, Tudor salt
Brand Institute Brand Institute Brand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design (e.g., logos and websites). It is best known for pharmaceutical naming. Brand Institute was founded in 1993 by James (Jim) L. Dettore. Prior to forming Brand Institute, he worked for the multinational corporations PepsiCo, Hilton International Hotels and Ralph Lauren, the advertising agency J. Walter Thompson and the brand consultancy Interbrand. Its first drug naming project was with Wyeth on the anti-obesity drug