Pemberton Place Pemberton Place Pemberton Place, located in downtown Atlanta, Georgia, just north of Centennial Olympic Park in the Luckie Marietta district, is a complex that is home to the Georgia Aquarium, the World of Coca-Cola, and the Center for Civil and Human Rights. It is named after John Pemberton, the inventor of Coca-Cola. The area was originally ten city blocks of businesses, residences, etc.; it started to decline in the mid-20th century and by the early 1990s was considered a "long forgotten district of downtown". The Coca-Cola Company acquired property in the area and built Coca-Cola Olympic City there, for the
John Pemberton Sick and desperate, he began selling rights to his formula to his business partners in Atlanta. Part of his motivation to sell was that he still suffered from an expensive continuing morphine addiction. Pemberton had a hunch that his formula "some day will be a national drink", so he attempted to retain a share of the ownership to leave to his son. However, Pemberton's son wanted the money, so in 1888, Pemberton and his son sold the remaining portion of the patent to a fellow Atlanta pharmacist, Asa Griggs Candler, for . John Pemberton died from stomach cancer at age