John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Pemberton Distillery Pemberton Distillery Pemberton Distillery is a craft distillery located in Pemberton, British Columbia. The Pemberton Valley, which has sometimes been referred to as "Spud Valley", is known in the potato industry for its seed potatoes. Pemberton Distillery uses potatoes to make some of its distilled beverages. Its product brand names include Schramm Vodka, Schramm Gin, Pemberton Distillery Single Malt Whisky and Pemberton Distillery Bourbon Barrel Aged Apple Brandy. Started in June 2009 by Tyler and Lorien Schramm, Pemberton Distillery is small craft distillery focused on using locally grown ingredients to produce spirits with terroir. The distillery was constructed by Tyler,