John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Dr. John cult following, which included artists such as Eric Clapton and Mick Jagger, who both took part in the sessions for that album. This album served as a transition from his Night Tripper voodoo, psychedelic persona to one more closely associated with traditional New Orleans R&B and funk. His next album, "Dr. John's Gumbo", with drummer Fred Staehle serving as the band's backbone, proved to be a landmark recording and is one of his most popular to this day. Along with "Gris-Gris", Dr. John is perhaps best known for his recordings in the period 1972-74. 1972's "Dr. John's Gumbo", an album