Culture of the United Kingdom fried rice, chips and curry sauce). The earliest recipe for the crisp ("potato chip" in North America) is in English food writer William Kitchiner's 1822 cookbook "The Cook's Oracle". In 1920, Frank Smith of The Smiths Potato Crisps Company Ltd packaged a twist of salt with his crisps in greaseproof paper bags, which were sold around London. In the 1950s, Irish crisps company Tayto developed a technology to add seasoning during manufacture, producing the first seasoned crisps: Cheese & Onion and Salt & Vinegar. The crisp market in the UK is dominated by Walkers, which holds 56 per cent of
PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. As a result, in 2003 PepsiCo launched a country-wide program to achieve a "positive water balance" in India by 2009. In 2007, PepsiCo's CEO Indra Nooyi made a trip to India to address water usage practices in the country, prompting prior critic Sunita Narain, director of the Centre for Science & Environment (CSE), to note that PepsiCo "seem(s) to be doing something serious about water now." According to the company's 2009 corporate citizenship report,