World Cup of Crisps on Monday 28 March. The new Twitter poll feature automatically tallied the results, and during the semi-finals over one million votes had been cast. The 48 crisps were drawn into twelve groups of four, with the top two from each group progressing to the second group stage. Bold indicates crisps that qualified. Group 1 Group 2 Group 3 Group 4 Due to the tie between Walkers Smoky Bacon and Taytos Cheese & Onion, a 10-minute tiebreak poll was conducted, with Walkers defeating Taytos by 51% to 49%. Group 5 Group 6 Group 7 Group 8 Group 9 Group 10 Group
Causes of the vote in favour of Brexit approximately a further £96 million). Elements of the Leave campaign have been identified as exemplifying "post-truth politics", in which debate is framed largely by appeals to emotion rather than the details of policy or objective factual analysis. It has been argued that the 'Leave' brand was stronger and more effective than the 'Remain' brand. According to Mike Hind, a marketing professional, "The Britain Stronger In Europe brand was stillborn. On the basis of preparation, presentation and messaging, it deserved the kicking it got." Additionally behavioural practitioner Warren Hatter argues that 'Leave' as a word places a lower cognitive load on