Tudor Crisps an independent firm, established in Newcastle in 1947, Tudor later moved to Peterlee to a new factory, which still exists but is now [closed by. Walkers in 2017]Walkers Crisps. Tudor was acquired by Smiths Crisps in 1961. Smiths Tudor was later bought by Nabisco, which also owned Walkers Crisps. The Tudor Crisps brand was discontinued in 2003, when Walkers decided to focus on its core crisp range. The Smiths brand was also mostly phased out around the same time as Tudor, although some products such as Scampi Fries and Salt'n'Shake are still sold under the Smiths brand. Notably, Tudor salt
PepsiCo Sales of such healthier-oriented PepsiCo brands totaled $10 billion in 2009, representing 18 percent of the company's total revenue in that year. This movement into a broader, healthier product range has been moderately well received by nutrition advocates; though commentators in this field have also suggested that PepsiCo market its healthier items as aggressively as less-healthy core products. In response to shifting consumer preferences and in part due to increasing governmental regulation, PepsiCo in 2010 indicated its intention to grow this segment of its business, forecasting that sales of fruit, vegetable, whole grain, and fiber-based products will amount to $30