Taipan size. In 1950, Kevin Budden, an amateur herpetologist, was one of the first people to capture a taipan alive, although he was bitten in the process and died the next day. The snake, which ended up dying a few weeks later, was milked by Melbourne zoologist David Fleay and its venom used to develop an antivenom, which became available in 1955. In his book "Venom", which explores the development of a taipan antivenom in Australia in the 1940s and 1950s, author Brendan James Murray argues that only one person is known to have survived an Oxyuranus bite without antivenom: George
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture