Culture of the United Kingdom fried rice, chips and curry sauce). The earliest recipe for the crisp ("potato chip" in North America) is in English food writer William Kitchiner's 1822 cookbook "The Cook's Oracle". In 1920, Frank Smith of The Smiths Potato Crisps Company Ltd packaged a twist of salt with his crisps in greaseproof paper bags, which were sold around London. In the 1950s, Irish crisps company Tayto developed a technology to add seasoning during manufacture, producing the first seasoned crisps: Cheese & Onion and Salt & Vinegar. The crisp market in the UK is dominated by Walkers, which holds 56 per cent of
PepsiCo on such efforts, "critics consider (PepsiCo) to be perhaps the most proactive and progressive of the food companies", according to former "New York Times" food industry writer Melanie Warner in 2010. PepsiCo Palm Oil Commitments published in May 2014 were welcomed by media as a positive step towards ensuring that the company's palm oil purchases will not contribute to deforestation and human rights abuses in the palm oil industry. NGOs warned that the commitments did not go far enough, and in light of the deforestation crisis in Southeast Asia, have called on the company to close the gaps in its