Tudor Crisps and vinegar flavour crisps were sold in blue packaging and cheese and onion in green bags, like most other brands in the UK, but the move to Walkers crisps reversed the colours. Walkers is now part of the international food and drinks giant Pepsico. Tudor Crisps Tudor Crisps was a brand of potato crisps produced in Sandyford, Newcastle upon Tyne in the United Kingdom. The memorable 1970s ads featured a paper boy, bribed with a ‘canny bag of crisps’ to brave delivering his papers to a very tall tower block (in reality Derwent Tower, Dunston, Tyne and Wear). In the
PepsiCo its Pepsi Cola product in Mexico, stating that about one third of the population has difficulty pronouncing "Pepsi". With manufacture and sales of its product under the label 'Pécsi', the advertisement campaign features the Mexican soccer celebrity Cuauhtémoc Blanco. In 2009, PepsiCo had previously used the same strategy successfully in Argentina. Pepsico will market and distribute Starbucks products in several Latin American countries for 2016. The division contributed 13 percent of PepsiCo's net revenues in 2015. PepsiCo began to expand its distribution in Europe in the 1980s, and in 2015 it made up 17 percent of the company's global net