Culture of the United Kingdom fried rice, chips and curry sauce). The earliest recipe for the crisp ("potato chip" in North America) is in English food writer William Kitchiner's 1822 cookbook "The Cook's Oracle". In 1920, Frank Smith of The Smiths Potato Crisps Company Ltd packaged a twist of salt with his crisps in greaseproof paper bags, which were sold around London. In the 1950s, Irish crisps company Tayto developed a technology to add seasoning during manufacture, producing the first seasoned crisps: Cheese & Onion and Salt & Vinegar. The crisp market in the UK is dominated by Walkers, which holds 56 per cent of
Causes of the vote in favour of Brexit approximately a further £96 million). Elements of the Leave campaign have been identified as exemplifying "post-truth politics", in which debate is framed largely by appeals to emotion rather than the details of policy or objective factual analysis. It has been argued that the 'Leave' brand was stronger and more effective than the 'Remain' brand. According to Mike Hind, a marketing professional, "The Britain Stronger In Europe brand was stillborn. On the basis of preparation, presentation and messaging, it deserved the kicking it got." Additionally behavioural practitioner Warren Hatter argues that 'Leave' as a word places a lower cognitive load on