John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Robin Pemberton was Wallace's crew chief for 230 races, which had been the longest driver/crew chief combination in NASCAR. He returned to Petty to serve as general manager in 2002. He now resides in Charlotte, North Carolina, the capital of NASCAR. He has two sons, Bray and Briggs. In his former position, Pemberton was in charge of rules enforcement. That sometimes made him the object of criticism from drivers, crews and the sport's particularly rabid fans. Pemberton was also called on to enforce discipline among drivers, often in consultation with Sprint Cup Series Director John Darby and NASCAR President Mike Helton. Pemberton