Applause (musical) resulting musical could not contain any dialogue or characters that had been created for the movie but could use the original material that the movie also used. In April 1969, it was announced that Strouse, Adams, and book writer Sidney Michaels were beginning to work on the show, with Lawrence Kasha producing. In July 1969, movie star Lauren Bacall was cast as aging theater star Margo Channing, the role played by Bette Davis in "All About Eve". Bacall greatly identified with the role, explaining, "The Margo Channing of "Applause" and myself were ideally suited. She was approaching middle age. So
Bette Davis accepted the award on Bancroft's behalf. Davis also received her only BAFTA Award nomination for this performance. Daughter Barbara (credited as B. D. Merrill) played a small role in the film, and when Davis and she visited the Cannes Film Festival to promote it, she met Jeremy Hyman, an executive for Seven Arts Productions. After a short courtship, she married Hyman at the age of 16, with Davis' permission. In October 1962, it was announced that four episodes of the CBS-TV series "Perry Mason" would feature special guest stars who would cover for Raymond Burr during his convalescence from surgery.