Applause (musical) resulting musical could not contain any dialogue or characters that had been created for the movie but could use the original material that the movie also used. In April 1969, it was announced that Strouse, Adams, and book writer Sidney Michaels were beginning to work on the show, with Lawrence Kasha producing. In July 1969, movie star Lauren Bacall was cast as aging theater star Margo Channing, the role played by Bette Davis in "All About Eve". Bacall greatly identified with the role, explaining, "The Margo Channing of "Applause" and myself were ideally suited. She was approaching middle age. So
Bette Davis Eyes the studio on the first take. Bette Davis, then 73 years old, wrote letters to Carnes, Weiss, and DeShannon to thank all three of them for making her "a part of modern times," and said her grandson now looked up to her. After their Grammy wins, Davis sent them roses as well. The song was ranked at number 12 on "Billboard's" list of the top 100 songs in the first 50 years of the "Billboard" Hot 100 chart. Cleopatra Records released a re-recording of the song as a single in 2007. The video, directed by Australian film director Russell Mulcahy,