East Midlands off the A428 in north Northampton. Butcher's Pet Care dog food (mostly own-label) is off the A428 at Crick (M1 junction 18). The crisp company Walkers (owned by PepsiCo and the UK's biggest grocery brand) makes 10 million bags of crisps a day, using 280,000 tonnes of potatoes a year, at the biggest crisp factory in the world at Beaumont Leys; next door Bradgate Bakery makes sandwiches, and nearby Walker & Sons make pies (Samworth Bros) at their Charnwood Bakery. Opposite the crisp factory at Beaumont Leys, Beaumont Park is PepsiCo's main research centre in the UK. Pork Farms is
Brand Institute Brand Institute Brand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design (e.g., logos and websites). It is best known for pharmaceutical naming. Brand Institute was founded in 1993 by James (Jim) L. Dettore. Prior to forming Brand Institute, he worked for the multinational corporations PepsiCo, Hilton International Hotels and Ralph Lauren, the advertising agency J. Walter Thompson and the brand consultancy Interbrand. Its first drug naming project was with Wyeth on the anti-obesity drug