The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
World Cup of Crisps second edition, Betfair decided they would donate all losing bets to the Child's i Foundation. By the end of the tournament, they had managed to donate £7,500 worth of losing bets to the charity. During and after the second edition of the event, several voters became disillusioned with the choice of crisps on offer. A debate began to emerge on the definition of crisp, with three of the four semi-finalists, Wotsits, Monster Munch and Quavers, as well as the 2012 winners Frazzles, being criticised for not actually conforming to the definition of crisp. These opinions were shut down by Osman,