PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Nobby's Nobby's Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo. Nobby's products are typically sold in supermarkets as well as pubs. The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts". It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes. The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is