PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
MAXX (brand) MAXX (brand) MAXX was a public transport brand in the Auckland Region of New Zealand. It was introduced in 2001. It included a blue livery used on some buses (rapid transit only) and trains operated for Auckland Transport (AT). It was also used for public information and advertising branding. In July 2012, Auckland Transport (which replaced Auckland Regional Transport Authority in 2010) announced that it would phase out the brand, which was "weak and irrelevant" and had not achieved much public recognition, in favour of the AT Metro brand. At launch, Auckland Regional Transport Authority deemphasised the question of whether