John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Stevenson v. Pemberton specified others creditors. Before Pemberton could sell the rum, Stevenson, who already held a judgment against C, sued Pemberton, seeking a writ of scire facias establishing Stevenson's right to the rum, or to first right to the proceeds of its sale. As Dallas wrote, "The Question on these Facts, as found by a special Verdict, was, Whether P[emberton]. should retain the Goods for the Payment of his own Debt, or whether the Property remained in C, so as to be liable to the Attachment of S[tevenson]? Stevenson's lawyer argued that since C consigned the rum to Pemberton with instructions to