John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Charles Reece Pemberton after his return, on 3 March 1840, at the house of his younger brother, William Dobson Pemberton, on Ludgate Hill, Birmingham. Pemberton was buried at Key Hill Cemetery, and the Birmingham Mechanics' Institute, of which George Holyoake was secretary, placed a memorial, with an epitaph by William Johnson Fox, over his grave. Ebenezer Elliott, known as the "corn law rhymer", wrote some verses on him entitled "Poor Charles". He directed that all his manuscripts, except three plays, should be destroyed. "The Life and Literary Remains of Charles Reece Pemberton" (1843), edited by John Fowler, with memoir by William Johnson Fox,