PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
World Cup of Crisps winners qualifying for the quarter-finals, and the competition progressing further using a knockout system. Votes were cast on Twitter using the hashtag '#wcocr'. The second edition was expanded to include 48 types of crisp and three group stages before semi-finals and a final, and votes were cast using Twitter's new poll feature. Due to the lack of Twitter polls, no official numbers of votes were revealed in the first edition of the World Cup of Crisps. Entries in bold denote crisps that qualified for the knockout stages. The second edition began on Saturday 26 March and is set to conclude