PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Real Crisps for independent retailers and pubs. After a financial investment in 1999, the company changed its name to become Sirhowy Valley Foods, while maintaining Real Crisps as the brand name of the lead product. In August 2005, Real Crisps moved into a new factory in Crumlin, Caerphilly. The new factory, measuring , increased the production capacity by 50 percent. This enabled the 90 staff to produce 37,000 cases of crisps per week. The move was due to demand outstripping the ability to supply at the previous location in Cwmfelinfach. At this point, Real Crisps were the second biggest company behind Kettle