The Smith's Snackfood Company was enlarged in 1930. During the depression, Smith travelled to Australia to expand the business. The company nearly went under during this time and had to be propped back up by a small number of visitors and investors. The company bounced back and expanded its brands, aided with the help of advancing technology. Smiths was later owned by biscuit company Nabisco, BSN and finally sold to American company PepsiCo in the 1990s. Subsequently, Pepsico withdrew the brand, in favour of popular British brand Walkers, which had been heavily marketed in a campaign using ex-footballer turned television presenter Gary Lineker. Many
PepsiCo as well as media reports at the time, the company (in 2009) replenished nearly six billion liters of water within India, exceeding the aggregate water intake of approximately five billion liters by PepsiCo's India manufacturing facilities. Water usage concerns have arisen at times in other countries where PepsiCo operates. In the U.S., water shortages in certain regions resulted in increased scrutiny on the company's production facilities, which were cited in media reports as being among the largest water users in cities facing drought—such as Atlanta, Georgia. In response, the company formed partnerships with non-profit organizations such as the Earth Institute