John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John Pemberton (footballer) ended his career back at Crewe Alexandra with two appearances in the 1997–98 season. Pemberton coached Nottingham Forest's reserve team to the Central League title in the 2007–08 season. In December 2008, following the dismissal of first-team manager Colin Calderwood, Pemberton was appointed as caretaker manager for the match against Norwich City, guiding Forest to a 3–2 victory. Billy Davies was appointed to the post, but did not take over with immediate effect. Pemberton took charge of the Forest side which caused an upset in the Third Round of the FA Cup by winning 3–0 at the City of Manchester