Prince of Wales Theatre seating capacity slightly to 1,160 seats and to modernise the theatre's facilities. New bars were added, the auditorium completely rebuilt, the backstage areas refurbished and the theatre's famous tower and exterior completely gutted and refurbished with new LED lighting and a crisp modern finish. The theatre re-opened with ABBA's musical "Mamma Mia!" on 16 April 2004. On 18 August 2007, "Mamma Mia!" became the longest-running show ever at the Prince of Wales, overtaking the previous record held by "Aspects of Love" with 1,326 performances at the venue and counting. The production marked another landmark on Thursday 23 August 2007, celebrating
Musical theatre but the record soon reached 150 in the late 1820s. Other musical theatre forms developed in England by the 19th century, such as music hall, melodrama and burletta, which were popularized partly because most London theatres were licensed only as music halls and not allowed to present plays without music. Colonial America did not have a significant theatre presence until 1752, when London entrepreneur William Hallam sent a company of actors to the colonies managed by his brother Lewis. In New York in the summer of 1753, they performed ballad-operas, such as "The Beggar's Opera", and ballad-farces. By the 1840s,