John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Edward Loines Pemberton continued by the Reverend R.B. Earée after Pemberton's death. In 1872, when John Walter Scott held the first stamp auction in Europe, Pemberton provided one of the first expert reports on the genuineness of two 20 cent St. Louis Postmaster Provisional stamps which were considered by many to be forgeries. Pemberton was an active contributor to many philatelic journals, including "The Stamp-Collector's Magazine" and "The Philatelist". He was editor of "The Stamp-Collector's Review and Monthly Advertiser" from January 1864. In 1872 he started "The Philatelical Journal", dedicated to advanced philately, which was the house organ of his stamp dealing firm