This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.
The Malachite Box by critics and enthusiastically received by readers, including the general populace and the more sophisticated Soviet intelligentsia. Bazhov turned into one of the most famous writers in the Soviet Union. Strangers would greet him on the streets. The critics agreed that "never has the labour of miners, stone-cutters, teemers been celebrate in such a way, neither in verses, nor in prose", and that Bazhov managed to show the essence of the professional skill of the miners. Mikhail Batin complimented its uniqueness, and novelty in the contents and in the form. Favourable reviews on "The Malachite Box" appeared in "Uralsky Rabochy"