John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Edward Loines Pemberton "James R. Grant and Co". "The Philatelic Record", edited by Maitland Burnett, was founded in 1879 in Pemberton's memory. Pemberton's first advertisement as a stamp dealer appeared in the "Boys Own Magazine" in October 1862. In 1869, Adelaide Fenton recorded that William Dudley Atlee was Pemberton's clerk. In 1871 Pemberton formed the stamp company "James R. Grant and Co." After his death his business was taken over by A.H. Wilson, and continued under the name of "Pemberton, Wilson & Co." It was eventually acquired by Theodor Buhl. Edward Loines Pemberton Edward Loines Pemberton (10 December 1844 – 12 December 1878)