John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Edward Loines Pemberton continued by the Reverend R.B. Earée after Pemberton's death. In 1872, when John Walter Scott held the first stamp auction in Europe, Pemberton provided one of the first expert reports on the genuineness of two 20 cent St. Louis Postmaster Provisional stamps which were considered by many to be forgeries. Pemberton was an active contributor to many philatelic journals, including "The Stamp-Collector's Magazine" and "The Philatelist". He was editor of "The Stamp-Collector's Review and Monthly Advertiser" from January 1864. In 1872 he started "The Philatelical Journal", dedicated to advanced philately, which was the house organ of his stamp dealing firm