Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Laundry detergent pod two pods, with Tide suggesting up to three. Detergent pods cost significantly more than liquid detergent for equivalent laundry loads. Laundry tabs were originally introduced in the 1960s in a compacted granular form (similar to an oral medical tablet), when Procter & Gamble launched Salvo tablets, later disappearing from the market in the 1970s. In the 1990s, Unilever and Henkel launched a similar laundry detergent pack product sold in Western Europe. These products sometimes didn't fully dissolve in United States washers. In 2005, Cot'n Wash, Inc. introduced liquid unit dose laundry pods under the Dropps brand. In 2012, Procter &