Lever a place to stand, and I shall move the Earth with it' is a remark of Archimedes who formally stated the correct mathematical principle of levers (quoted by Pappus of Alexandria). It is assumed that in ancient Egypt, constructors used the lever to move and uplift obelisks weighing more than 100 tons. A lever is a beam connected to ground by a hinge, or pivot, called a fulcrum. The ideal lever does not dissipate or store energy, which means there is no friction in the hinge or bending in the beam. In this case, the power into the lever equals
Move to the Beat Move to the Beat Move to the Beat is the name of Coca-Cola's promotional campaign for the 2012 Summer Olympics in London. "Anywhere in the World", the song by Mark Ronson and Katy B is the "centerpiece" of the campaign. Sponsored by Coca-Cola, Move to the Beat draws inspiration from the music of London and hopes to connect young people, predominantly teenagers, to the Olympic Games. The campaign was officially unveiled in September 2011. Five athletes, chosen for embodying "values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement", will act as ambassadors of