Inland taipan taipan's long pointed tail. The specific name, "microlepidotus", means "small-scaled" (Latin). Hence the common name, small-scaled snake. Since it has been determined (Covacevich et al., 1981) that the fierce snake (formerly: "Parademansia microlepidota") is actually part of the genus "Oxyuranus" (taipan), another species, "Oxyuranus scutellatus", which was previously commonly named taipan (coined from the aboriginal snake's name "Dhayban") became coastal taipan (or eastern taipan), and the now newly classified "Oxyuranus microlepidotus", became commonly known as inland taipan (or western taipan). The word "fierce" from its alternative name, fierce snake, describes its powerful venom. The inland taipan inhabits the black soil
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture