Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Phosphates in detergent not clean clothes as well but still could compete with the older products containing phosphate. A 1973 paper in psychology predicted a consumer response from the perspective of removing a behavioral freedom. Phosphates in detergent Phosphates in detergent refers to the use of phosphates as an ingredient in a detergent product. The advantage of using phosphates in a consumer laundry detergent or dishwashing detergent is that they make detergents more efficient by chelating calcium and magnesium ions. The disadvantage of using phosphates is that they remain in wastewater and eventually make their way to a natural body of water. While