World Cup of Crisps on Monday 28 March. The new Twitter poll feature automatically tallied the results, and during the semi-finals over one million votes had been cast. The 48 crisps were drawn into twelve groups of four, with the top two from each group progressing to the second group stage. Bold indicates crisps that qualified. Group 1 Group 2 Group 3 Group 4 Due to the tie between Walkers Smoky Bacon and Taytos Cheese & Onion, a 10-minute tiebreak poll was conducted, with Walkers defeating Taytos by 51% to 49%. Group 5 Group 6 Group 7 Group 8 Group 9 Group 10 Group
Brand Institute Brand Institute Brand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design (e.g., logos and websites). It is best known for pharmaceutical naming. Brand Institute was founded in 1993 by James (Jim) L. Dettore. Prior to forming Brand Institute, he worked for the multinational corporations PepsiCo, Hilton International Hotels and Ralph Lauren, the advertising agency J. Walter Thompson and the brand consultancy Interbrand. Its first drug naming project was with Wyeth on the anti-obesity drug