John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
New Invention, Willenhall and Shareshill, and the urban services of Wolverhampton and Walsall on the other makes it a popular commuter village. New Invention, Willenhall New Invention is a small, suburban commuter village three miles north of the town of Willenhall and four miles east of the city of Wolverhampton in the Metropolitan Borough of Walsall, West Midlands, although formerly South Staffordshire, England. It is situated halfway between Walsall and Wolverhampton on the main A4124 and A462 roads. About the name "New Invention", Timmins notes:This hamlet owes its strange name to a simple circumstance. The tennant of the first house erected there was