PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Seabrook Potato Crisps Lattice Cut crisps - the only Lattice crisps in the UK and within this range launched the innovative "world first" peel and share crisp packaging. Most of the potatoes used by the company are grown within 50 miles of the Bradford headquarters, Seabrook House. The crisps, sold in a variety of pack sizes, are salted with sea salt and are produced in a range of new and traditional flavours. The brand is best known for its bold flavours - Seabrook Crisps typically have a much stronger flavour delivery than it's competitors. As of 2017, Seabrook Crisps employs c.150 people, and