Are You Being Served? the first series on 14 March 1973. Although the first series was aired in the same timeslot as "Coronation Street" on ITV, consequently receiving relatively little attention, the repeats shown later in the year were much more successful. The show became a ratings hit, and after a successful 13-year run, "Are You Being Served?" came to an end on 1 April 1985. Of the original cast, only Frank Thornton, Mollie Sugden, John Inman, Wendy Richard and Nicholas Smith appeared in all 69 episodes of the programme's 13-year run; these five later featured in the sequel sitcom, "Grace & Favour" (also
Are You Being Served? is remembered for its prolific use of double entendres. The main humorous base of the series was a merciless parody of the British class system. This permeated almost every interaction and was especially evident in the conversations between the maintenance men and the ostensibly higher-class store personnel. The episodes rarely left the store, and to parody the stereotype of the British class system, characters rarely addressed each other by their first names, even after work, instead using their formal titled names ("Mr", "Mrs", "Miss", or even "Captain"). When they did address each other by their first names, it was usually