John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Dr. John "Dr. John, The Night Tripper", while the songwriting credits billed him as "Dr. John Creaux". Within a few years the "Night Tripper" subtitle was dropped, and Rebennack resumed using his real name for writing and producing/arranging credits. "Gris-Gris", his 1968 debut album combining voodoo rhythms and chants with the New Orleans music tradition, was ranked 143rd on "Rolling Stone"′s "The 500 Greatest Albums of All Time" list. Three more albums, "Babylon" (1969), "Remedies" (1970) and "The Sun, Moon, and Herbs" (1971), were released in the same vein as "Gris-Gris". During early to mid-1969, Dr. John toured extensively, backed by supporting