John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John C. Pemberton (Pemberton, well aware of his reputation as a Northerner by birth, was probably influenced by his fear of public condemnation as a traitor if he abandoned Vicksburg.) On the evening of July 2, 1863, Pemberton asked in writing his four division commanders if they believed their men could "make the marches and undergo the fatigues necessary to accomplish a successful evacuation" after 45 days of siege. With four votes of no, the next day Pemberton asked the Federals for an armistice to allow time for the discussion of terms of surrender, and at 10:00 a.m. on July 4 he surrendered