Inland taipan South Wales, and William John Macleay described the same snake under the name "Diemenia ferox" (thinking it was a different species). No more specimens were collected until 1972. In 1896 George Albert Boulenger classified both as belonging to the same genus, "Pseudechis" (black snakes), referring them as "Pseudechis microlepidotus" and "Pseudechis ferox". In 1956, relying only on published descriptions and notes, James Roy Kinghorn regarded "ferox" as a synonym for "microlepidotus" and proposed the genus "Parademansia". In 1963 Eric Worrell considered "Parademansia microlepidotus" and "Oxyuranus scutellatus" (coastal taipan, named simply "taipan" in those days) to be the same species. In
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture