Stella Gibbons of Leicestershire, suggested "Cold Comfort" as an alternative, using the name of a farm in the Hinckley area. Gibbons was delighted with the suggestion, and the work was published as "Cold Comfort Farm" in September 1932. The plot concerns the efforts of "a rational, bossy London heroine" to bring order and serenity to her rustic relations, the Starkadders, on their run-down Sussex farm. According to the "Feminist Companion to Literature in English", Gibbons's parody "[demolishes] ... the stock-in-trade of earthy regionalists such as Thomas Hardy, Mary Webb, Sheila Kaye-Smith and D. H. Lawrence". The literary scholar Faye Hammill describes the
Stella Gibbons Oakshott Avenue at which, according to Neville, "she was known to expel guests if they were shrill, dramatic, or wrote tragic novels." As her own productivity dwindled and finally ceased altogether, she kept a commonplace book in which she was recording her thoughts and opinions on literature as late as 1988. From the mid-1980s Gibbons experienced recurrent health problems, not helped when she resumed smoking. In her last months she was looked after at home by her grandson and his girlfriend. She died there on 19 December 1989, after collapsing the previous day, and was buried in Highgate Cemetery, alongside