John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
James Pemberton was from a Yorkshire family. She died in August 1599 and two months later he married Anne Hadley, née Barnard, widow of Richard Hadley, Grocer. James Pemberton Sir James Pemberton (1550 – 8 September 1613) was an English goldsmith who was Lord Mayor of London in 1611. Pemberton was born in Wrightington, probably the son of a farmer of Heskin, Eccleston, Lancashire. He went to London in 1567 to take an apprenticeship with Francis Heaton. He became a member of the Worshipful Company of Goldsmiths and acquired property in Twickenham probably before 1593. By 1597 had become prosperous enough to