Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Ghari Detergent live in that spirit Ghari brand has avoided using any celebrity to endorse it unlike wheel (endorsed by Salman Khan), Rin (Kajol), and Ariel oxybin (Kiran Bedi). Ghari detergent has gone to advertise in train too. The first train campaign was launched in 2008 and was called the ‘Ghari Detergent Express’. That train campaign ran between Lucknow and Guwahati for two months. Then it advertised in Pushpak Express and Swarna Jayanti Express. Apart from advertisements in train, RSPL promotes Ghari through roadside shows, magic shows and exhibitions in smaller towns and cities. The magic shows have been highly successful in