Stella Gibbons of Leicestershire, suggested "Cold Comfort" as an alternative, using the name of a farm in the Hinckley area. Gibbons was delighted with the suggestion, and the work was published as "Cold Comfort Farm" in September 1932. The plot concerns the efforts of "a rational, bossy London heroine" to bring order and serenity to her rustic relations, the Starkadders, on their run-down Sussex farm. According to the "Feminist Companion to Literature in English", Gibbons's parody "[demolishes] ... the stock-in-trade of earthy regionalists such as Thomas Hardy, Mary Webb, Sheila Kaye-Smith and D. H. Lawrence". The literary scholar Faye Hammill describes the
Stella Gibbons secretary to the editor of the London "Evening Standard". Within a short time she was promoted, and became a reporter and features writer at the then substantial salary of just under £500 a year, although she was not given a by-line until 1928. During her "Evening Standard" years, Gibbons persevered with poetry, and in September 1927 her poem "The Giraffes" appeared in "The Criterion", a literary magazine edited by T. S. Eliot. This work was read and admired by Virginia Woolf, who enquired if Gibbons would write poems for the Woolf publishing house, the Hogarth Press. In January 1928 ,