Melanie Sykes Melanie Sykes Melanie Ann Sykes (born 7 August 1970) is an English television and radio presenter, and model. She is best known for co-hosting "Today with Des and Mel" with Des O'Connor and "Let's Do Lunch" with Gino D'Acampo. In the mid-1990s Sykes first came to public attention as the face of the Boddingtons Bitter advertisements as a girl with the broad "Northern" accent. Amongst other work, Sykes also modelled for Berlei lingerie. After first reporting for "The Big Breakfast", Sykes has continued her television career, including presenting stints on "I'm a Celebrity...Get Me Out of Here!" and as presenter
Boddingtons Brewery reinvention of the murky old city, that its once-filthy waterway could almost pass for Venice." The series won several international advertising awards for BBH. The brand's creaminess was emphasised through items such as face cream, ice cream, sun cream and whipped cream. Managing director of Whitbread, Miles Templeman, explained that: We were thinking how to turn a second-rate north-west brand into something more stylish, to make it more appealing again. BBH thought of focusing on the creamy aspect, of selling a beer like a face cream. A previously unknown Melanie Sykes launched her career as a television presenter following her