John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
Pemberton Heights, Austin, Texas Land Company. In 1927, the company built a bridge across Shoal Creek and began developing the area, which was originally outside the Austin city limits. Between 1927 and the early 1940s, Pemberton Heights was developed in 12 sections. In its June 1998 issue, Town & Country magazine named Pemberton Heights as one of the 25 Platinum Addresses in the United States. The neighborhood encompasses the western edge of the Shoal Creek Greenbelt along with a number of other "triangle parks" formed by three-way intersections including Harris Triangle Park and Wooldridge Triangle Park. In 2016 the Pemberton Heights Neighborhood Association and