John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Edward Loines Pemberton "James R. Grant and Co". "The Philatelic Record", edited by Maitland Burnett, was founded in 1879 in Pemberton's memory. Pemberton's first advertisement as a stamp dealer appeared in the "Boys Own Magazine" in October 1862. In 1869, Adelaide Fenton recorded that William Dudley Atlee was Pemberton's clerk. In 1871 Pemberton formed the stamp company "James R. Grant and Co." After his death his business was taken over by A.H. Wilson, and continued under the name of "Pemberton, Wilson & Co." It was eventually acquired by Theodor Buhl. Edward Loines Pemberton Edward Loines Pemberton (10 December 1844 – 12 December 1878)