Syrah into Australia in 1832 by James Busby, an immigrant who brought vine clippings from Europe with him, and it is almost invariably called "Shiraz". Today it is Australia's most popular red grape, but has not always been in such favour; in the 1970s, white wine was so popular that growers were ripping out unprofitable Shiraz and Grenache vineyards, even those with old vines. In the Barossa Valley, the world's oldest continually producing commercial vineyard is believed to be the Shiraz vines at Turkey Flat in Tanunda that were originally planted in 1847. Many factors, including the success of brands like
California wine dubbed "Cal-Ital" reinvigorated the industry with new wine styles made from different varieties like Syrah, Viognier, Sangiovese and Pinot grigio. The Santa Cruz-based Bonny Doon Vineyard was one of the first wineries to promote these grape varieties in California actively. The large variety of wine grapes also encourages a large variety of wines. California produces wines made in nearly every single known wine style including sparkling, dessert and fortified wines. In the early 21st century, vintners have begun reviving heirloom grape varieties, such as Trousseau gris and Valdiguié. While Californian winemakers do craft wines in more "Old World" or European