Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Ghari Detergent consumer products market. The strategic focus for Ghari was to capture adjoining markets after capturing the massive market in Uttar Pradesh. Ghari was successful in capturing the adjoining markets over a period of time. Compared to competitors who provided 5% profit margin, Ghari detergent provided a profit margin of 6-7% to its dealers. This enabled Ghari to have a stronger dealer base to push sales while keeping its prices low. Around April 2011 onwards, RSPL started using mobile phones to book sales and track distributor's positions and sales for which it adopted a mobile application, ‘msales’. Msales helped RSPL’s sales