Walkers (snack foods) establishing their own sunflower farms in Ukraine and Spain to be able to produce sufficient quantities of the oil. Walkers updated their packaging style in June 2007, moving to a brand identity reminiscent of the logo used from 1998–2006. Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor Crisps were the three main brands of Nabisco's UK snack division, with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by PepsiCo, the Tudor name was dropped, and the Smiths
World Cup of Crisps 11 Group 12 The 24 remaining crisps were then re-drawn into six groups of four, with the top two qualifying for a third group stage. Bold indicates crisps that qualified. Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 The 12 remaining crisps were then drawn into four groups of three, with just the group winners progressing to the semi-finals. Bold indicates crisps that proceeded. Quarter-Final 1 Quarter-Final 2 This result saw defending champions Frazzles eliminated. Quarter-Final 3 Quarter-Final 4 A number of bookmakers started taking bets on the inaugural World Cup of Crisps, and during the