Walkers (snack foods) establishing their own sunflower farms in Ukraine and Spain to be able to produce sufficient quantities of the oil. Walkers updated their packaging style in June 2007, moving to a brand identity reminiscent of the logo used from 1998–2006. Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor Crisps were the three main brands of Nabisco's UK snack division, with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by PepsiCo, the Tudor name was dropped, and the Smiths
Brand Institute Brand Institute Brand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design (e.g., logos and websites). It is best known for pharmaceutical naming. Brand Institute was founded in 1993 by James (Jim) L. Dettore. Prior to forming Brand Institute, he worked for the multinational corporations PepsiCo, Hilton International Hotels and Ralph Lauren, the advertising agency J. Walter Thompson and the brand consultancy Interbrand. Its first drug naming project was with Wyeth on the anti-obesity drug