World Cup of Crisps on Monday 28 March. The new Twitter poll feature automatically tallied the results, and during the semi-finals over one million votes had been cast. The 48 crisps were drawn into twelve groups of four, with the top two from each group progressing to the second group stage. Bold indicates crisps that qualified. Group 1 Group 2 Group 3 Group 4 Due to the tie between Walkers Smoky Bacon and Taytos Cheese & Onion, a 10-minute tiebreak poll was conducted, with Walkers defeating Taytos by 51% to 49%. Group 5 Group 6 Group 7 Group 8 Group 9 Group 10 Group
World Cup of Crisps winners qualifying for the quarter-finals, and the competition progressing further using a knockout system. Votes were cast on Twitter using the hashtag '#wcocr'. The second edition was expanded to include 48 types of crisp and three group stages before semi-finals and a final, and votes were cast using Twitter's new poll feature. Due to the lack of Twitter polls, no official numbers of votes were revealed in the first edition of the World Cup of Crisps. Entries in bold denote crisps that qualified for the knockout stages. The second edition began on Saturday 26 March and is set to conclude