John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
John C. Pemberton his surrender, Pemberton was exchanged as a prisoner on October 13, 1863, and he returned to Richmond. There he spent some eight months without an assignment. At first Gen. Braxton Bragg thought he could use Pemberton, but after conferring with his own ranking officers he advised Davis that taking on the discredited lieutenant general "would not be advisable." Pemberton finally wrote Davis directly, asking he be returned to duty "in any capacity in which you think I may be useful." Davis replied that his own personal confidence in him remained unshaken, saying: Pemberton resigned as a general officer on May