Are You Being Served? sharp-tongued, witty responses, along with his trademark catch-phrase "I'm free!", were enthusiastically embraced by many audience members, and the character evolved into a gay icon in popular culture. Despite this, Inman pointed out that Mr Humphries' true sexual orientation was never explicitly stated in the series, and David Croft said in an interview that the character was not homosexual, but "just a mother's boy". In an episode of the spin-off "Grace & Favour", the character is further described as neither a "woman's man" nor a "man's man" and as being "in limbo". The characters (Mr Humphries especially) sometimes broke the
What to Do When You Are Dead surprise but will certainly entertain". According to "Now" writer Jered Stuffco, Equal Vision was "banking heavily" on the band to accumulate strong sales, and based on the group's "poster-boy image, melodramatic harmonies and tight emo riffage," he felt they might succeed. "What to Do When You Are Dead" peaked at number 101 on the "Billboard" 200, as well as charting at number 1 on the Heatseekers Albums chart and number 8 on the Independent Albums chart. By July 2007 the album had sold 200,000 copies. To celebrate the 10th anniversary of "What to Do When You Are Dead", the band