Culture of the United Kingdom fried rice, chips and curry sauce). The earliest recipe for the crisp ("potato chip" in North America) is in English food writer William Kitchiner's 1822 cookbook "The Cook's Oracle". In 1920, Frank Smith of The Smiths Potato Crisps Company Ltd packaged a twist of salt with his crisps in greaseproof paper bags, which were sold around London. In the 1950s, Irish crisps company Tayto developed a technology to add seasoning during manufacture, producing the first seasoned crisps: Cheese & Onion and Salt & Vinegar. The crisp market in the UK is dominated by Walkers, which holds 56 per cent of
PepsiCo Loft, which was then re-branded as Pepsi-Cola Company that same year. Loft restaurants and candy stores were spun off at this time. In the early 1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and purchase of Mountain Dew. In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated in the state of Delaware and headquartered in Manhattan, New York. The company's headquarters were relocated to the present location of Purchase, New York in 1970, and in 1986 PepsiCo was reincorporated in the state of North