Stella Gibbons of Leicestershire, suggested "Cold Comfort" as an alternative, using the name of a farm in the Hinckley area. Gibbons was delighted with the suggestion, and the work was published as "Cold Comfort Farm" in September 1932. The plot concerns the efforts of "a rational, bossy London heroine" to bring order and serenity to her rustic relations, the Starkadders, on their run-down Sussex farm. According to the "Feminist Companion to Literature in English", Gibbons's parody "[demolishes] ... the stock-in-trade of earthy regionalists such as Thomas Hardy, Mary Webb, Sheila Kaye-Smith and D. H. Lawrence". The literary scholar Faye Hammill describes the
Simon Gibbons Simon Gibbons Simon Gibbons is Professor of Medicinal Phytochemistry and Head of the Department of Pharmaceutical and Biological Chemistry at The UCL School of Pharmacy. He was the 2005 recipient of the Phytochemical Society of Europe Award for Phytochemistry, the 2012 Pharmanex Prize and was a Fellow of The Prince's Foundation for Integrated Health. In 2010 he was appointed to the Home Office Advisory Council on the Misuse of Drugs (ACMD) as the Chemistry Council member and is Chairman of the ACMD's Novel Psychoactive Substances Work Group (NPSWG) which is tasked to look at the area of 'legal high' Novel