John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John Pemberton (anthropologist) that provided a valuable window into the culture and history of Java. Their contributions from their publications appear not to have been matched by foreign researchers since. Pemberton joined the faculty of Columbia University in 1997 and currently teaches on the history and culture of Indonesia and sociocultural theory. Once married to Professor Nancy Florida, he now lives in New York City with his wife Marilyn Ivy, also an associate professor of anthropology at Columbia who joined in 1997, and their daughter Alice Ivy-Pemberton. Both professors are affiliated with the Weatherhead East Asian Institute; Pemberton is on the Editorial Collective