Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Purex (laundry detergent) Purex (laundry detergent) Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by Henkel Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from its original product, Purex bleach, which was a popular competitor to Clorox bleach. In 1922, Lionel S. Precourt and his son, Ray, began to make household bleach from their 400 square foot garage behind the family home at 132 E. 59th Place in Los Angeles, California. The following year, the name Purex was adopted for