John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Backward invention Backward invention Backward invention is a product strategy in international marketing in which an existing product may have to be re-engineered or dumbed down by the company to be released in less developed countries, often at a cheaper rate. Doing so can often breathe new life into an obsolete product by the company or even target people too poor to afford the actual product. There are two definitions for a backward invention: The National Cash Register Company reintroduced a dumbed down version of its crank-operated cash register at a lower cost for South American and African markets. Another example would