John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Pemberton, British Columbia become widely known – the richness of the land – and small waves of settlement would continue until a new Pemberton would replace the first Port Pemberton. Before the last of the farmers moved away national and provincial demands for new routes brought more strangers to the area seeking access. As early as 1891 men incorporated a company to build a railway from the coast to Pemberton and beyond, but not until 1914 did a train run into the valley. The new settlers in the late 1800s included John Currie, who was listed as a permanent resident in 1885. John