Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
What Was Lost Was Lost" was the winner in the first novel category of the Costa Book Awards. O'Flynn received a £5,000 prize. It was short-listed for the overall Costa Book of the Year Award. The Costa Book Awards' judging panel, chaired by Joanna Trollope, praised the novel for "blending humour and pathos in a cleverly constructed and absorbing mystery." They described the novel as inventive, compelling, and poignant. "What Was Lost" was long-listed for the 2007 Man Booker Prize and the Orange Prize for Fiction. It was short-listed for the Guardian First Book Award. It won the Jelf Group First Novel Award