Adam and the Ants the band was often seen as an early example of the New Romantic movement (though Adam Ant himself has always denied any connection with that movement). Lavish videos were produced for "Stand and Deliver", "Prince Charming", and "Ant Rap". All Adam and the Ants music videos were produced and storyboarded by Adam Ant. These videos helped to establish the band in the United States when MTV began airing them. "Prince Charming" features a guest appearance by British screen legend Diana Dors as the fairy Godmother, and "Ant Rap" features Scottish pop singer Lulu as the "damsel in distress". In addition,
Adam Ant the year following the initial hardback release. On 4 March 2010 Adam Ant registered his new label "Blue Black Hussar Ltd." as a private limited company at Companies House. That month also marked a return to live music. Ant's first live performance since The Bloomsbury in 2007 was at "Through The Looking Glass" bookshop in London on 18 March, at which he played "Ants Invasion", "Cartrouble", "Physical", and a cover of Iggy Pop's "The Passenger". A day later, on 19 March, Ant guested at a Zodiac Mindwarp and the Love Reaction gig at the Pipeline Bar, London E1, in which