Culture of the United Kingdom fried rice, chips and curry sauce). The earliest recipe for the crisp ("potato chip" in North America) is in English food writer William Kitchiner's 1822 cookbook "The Cook's Oracle". In 1920, Frank Smith of The Smiths Potato Crisps Company Ltd packaged a twist of salt with his crisps in greaseproof paper bags, which were sold around London. In the 1950s, Irish crisps company Tayto developed a technology to add seasoning during manufacture, producing the first seasoned crisps: Cheese & Onion and Salt & Vinegar. The crisp market in the UK is dominated by Walkers, which holds 56 per cent of
PepsiCo which reduce energy usage by 15 percent in comparison to average models in use. It developed these machines in coordination with Greenpeace, which described the initiative as "transforming the industry in a way that is going to be more climate-friendly to a great degree." From its founding in 1965 until the early 1990s, the majority of PepsiCo's product line consisted of carbonated soft drinks and convenience snacks. PepsiCo broadened its product line substantially throughout the 1990s and 2000s with the acquisition and development of what its CEO deemed as "good-for-you" products, including Quaker Oats, Naked Juice, and Tropicana orange juice.