John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John Leigh-Pemberton John Leigh-Pemberton John Loftus Leigh-Pemberton AFC (1911–1997) was an artist and illustrator from the United Kingdom, best known for his book illustrations. Leigh-Pemberton was the great-grandson of Edward Leigh Pemberton. He was born on 18 October 1911 and was educated at Eton; he studied art in London between 1928 and 1932. During the Second World War he was a flying instructor for the RAF and was awarded the Air Force Cross in 1945. As well as his book illustrations, Leigh-Pemberton carried out advertising work and decorated a number of ships. He also did work for the Shell Guides series. However