Prince of Wales Theatre seating capacity slightly to 1,160 seats and to modernise the theatre's facilities. New bars were added, the auditorium completely rebuilt, the backstage areas refurbished and the theatre's famous tower and exterior completely gutted and refurbished with new LED lighting and a crisp modern finish. The theatre re-opened with ABBA's musical "Mamma Mia!" on 16 April 2004. On 18 August 2007, "Mamma Mia!" became the longest-running show ever at the Prince of Wales, overtaking the previous record held by "Aspects of Love" with 1,326 performances at the venue and counting. The production marked another landmark on Thursday 23 August 2007, celebrating
Prince of Wales Theatre Prince of Wales Theatre The Prince of Wales Theatre is a West End theatre in Coventry Street, near Leicester Square in London. It was established in 1884 and rebuilt in 1937, and extensively refurbished in 2004 by Sir Cameron Mackintosh, its current owner. The theatre should not be confused with the former Scala Theatre in London that was known as the "Prince of Wales Royal Theatre" or "Prince of Wales's Theatre" from 1865 until its demolition in 1903. The first theatre on the site opened in January 1884 when C.J. Phipps built the Prince's Theatre for actor-manager Edgar Bruce. It