Applause (musical) resulting musical could not contain any dialogue or characters that had been created for the movie but could use the original material that the movie also used. In April 1969, it was announced that Strouse, Adams, and book writer Sidney Michaels were beginning to work on the show, with Lawrence Kasha producing. In July 1969, movie star Lauren Bacall was cast as aging theater star Margo Channing, the role played by Bette Davis in "All About Eve". Bacall greatly identified with the role, explaining, "The Margo Channing of "Applause" and myself were ideally suited. She was approaching middle age. So
Bette Davis film as "an unfortunate finale to her brilliant career". Hedda Hopper wrote: "If Bette had deliberately set out to wreck her career, she could not have picked a more appropriate vehicle." The film contained the line, "What a dump!", which became closely associated with Davis after it was referenced in Edward Albee's "Who's Afraid of Virginia Woolf?", and impersonators began to use it in their acts. Davis filmed "The Story of a Divorce" (released by RKO Radio Pictures in 1951 as "Payment on Demand"). Shortly before filming was completed, producer Darryl F. Zanuck offered her the role of the aging