John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Thomas Edgar Pemberton Thomas Edgar Pemberton Thomas Edgar Pemberton (1 July 1849 – 28 September 1905) was an English novelist, playwright and theatrical historian. Born on 1 July 1849, he was the eldest son of Thomas Pemberton, the head of an old-established firm of brass founders in Livery Street, Birmingham. A brother was the novelist Max Pemberton. (The earlier actor and lecturer Charles Reece Pemberton was of the same family.) After education at schools in Edgbaston, Pemberton at nineteen entered his father's firm, and in due course gained control of the business, with which he was connected until 1900. Pemberton married on 11