Applause (musical) resulting musical could not contain any dialogue or characters that had been created for the movie but could use the original material that the movie also used. In April 1969, it was announced that Strouse, Adams, and book writer Sidney Michaels were beginning to work on the show, with Lawrence Kasha producing. In July 1969, movie star Lauren Bacall was cast as aging theater star Margo Channing, the role played by Bette Davis in "All About Eve". Bacall greatly identified with the role, explaining, "The Margo Channing of "Applause" and myself were ideally suited. She was approaching middle age. So
Bette Davis was cast as Scarlett O'Hara, de Havilland landed a role as Melanie, and both of them were nominated for the Oscars, with Leigh's winning. "Jezebel" marked the beginning of the most successful phase of Davis' career, and over the next few years, she was listed in the annual Quigley Poll of the Top Ten Money-Making Stars, which was compiled from the votes of movie exhibitors throughout the U.S. for the stars who had generated the most revenue in their theaters over the previous year. In contrast to Davis' success, her husband, Ham Nelson, had failed to establish a career for