Are You Being Served? sharp-tongued, witty responses, along with his trademark catch-phrase "I'm free!", were enthusiastically embraced by many audience members, and the character evolved into a gay icon in popular culture. Despite this, Inman pointed out that Mr Humphries' true sexual orientation was never explicitly stated in the series, and David Croft said in an interview that the character was not homosexual, but "just a mother's boy". In an episode of the spin-off "Grace & Favour", the character is further described as neither a "woman's man" nor a "man's man" and as being "in limbo". The characters (Mr Humphries especially) sometimes broke the
Are You Being Served? 1977, as for many other popular British sitcoms of the time, a feature film was produced. The British film industry assumed at the time that audiences wouldn't come to the theater unless enticed by a plot they couldn't get from their television, so they demanded bigger plots for such films. The film version of "Are You Being Served?" followed this trend, following the staff as they take a package holiday together while the store is closed for redecoration, a loose adaptation of the play version from the year before. Set in the fictional resort of Costa Plonka, in Spain, the