John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
John Leigh-Pemberton John Leigh-Pemberton John Loftus Leigh-Pemberton AFC (1911–1997) was an artist and illustrator from the United Kingdom, best known for his book illustrations. Leigh-Pemberton was the great-grandson of Edward Leigh Pemberton. He was born on 18 October 1911 and was educated at Eton; he studied art in London between 1928 and 1932. During the Second World War he was a flying instructor for the RAF and was awarded the Air Force Cross in 1945. As well as his book illustrations, Leigh-Pemberton carried out advertising work and decorated a number of ships. He also did work for the Shell Guides series. However