PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Chris Brand – who Brand replied were "Jew-leftie-commie[s]". Chris Brand Christopher Richard Brand (1 June 1943 – 28 May 2017) was a British psychological and psychometric researcher who gained media attention for his statements on race and intelligence and paedophilia. Brand was a proponent of IQ testing and the general intelligence factor and was "a major influence in the spread of influence of inspection time as a theoretically interesting correlate of psychometric intelligence," according to Ian Deary and Pauline Smith in "the International Handbook of Intelligence", edited by Robert Sternberg. Deary and Smith report the correlation of inspection time with psychometric intelligence