Prince of Wales Theatre seating capacity slightly to 1,160 seats and to modernise the theatre's facilities. New bars were added, the auditorium completely rebuilt, the backstage areas refurbished and the theatre's famous tower and exterior completely gutted and refurbished with new LED lighting and a crisp modern finish. The theatre re-opened with ABBA's musical "Mamma Mia!" on 16 April 2004. On 18 August 2007, "Mamma Mia!" became the longest-running show ever at the Prince of Wales, overtaking the previous record held by "Aspects of Love" with 1,326 performances at the venue and counting. The production marked another landmark on Thursday 23 August 2007, celebrating
Elvis (musical) 1979). The show later went on for a National Tour In 1996, Bill Kenwright Ltd mounted a modified production at the Prince Of Wales Theatre, directed by Keith Strachan and Carole Todd. PJ Proby returned as Las Vegas Elvis, Tim Whitnall as mid-period Elvis, and Alexander Bar joined them as young Elvis. Various song changes were made to the initial 1977 production. After transferring to the Piccadilly Theatre in 1997, the show toured the UK until 2000. Elvis (musical) Elvis is a jukebox musical based upon the life of Elvis Presley, conceived and directed by Jack Good and Ray Cooney.