John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Steve Pemberton Mafia. In June 2009, "Psychoville" aired and marked Pemberton's return to BBC Two. It was co-written by Pemberton and his fellow League of Gentlemen member, Reece Shearsmith. Both of them play numerous characters in the series, similar to the format of "The League of Gentlemen". Pemberton portrayed Rufus Drumknott in 2010's "Terry Pratchett's Going Postal". He appeared as Vice Principal Douglas Panch in the Donmar's 2011 production of "The 25th Annual Putnam County Spelling Bee". In 2014, he played Georgie Pillson in an adaptation of E.F. Benson's "Mapp and Lucia". He also wrote the adaptation, which featured his "League of