Prince of Wales Theatre seating capacity slightly to 1,160 seats and to modernise the theatre's facilities. New bars were added, the auditorium completely rebuilt, the backstage areas refurbished and the theatre's famous tower and exterior completely gutted and refurbished with new LED lighting and a crisp modern finish. The theatre re-opened with ABBA's musical "Mamma Mia!" on 16 April 2004. On 18 August 2007, "Mamma Mia!" became the longest-running show ever at the Prince of Wales, overtaking the previous record held by "Aspects of Love" with 1,326 performances at the venue and counting. The production marked another landmark on Thursday 23 August 2007, celebrating
Cliff – The Musical Cliff – The Musical Cliff – The Musical was a musical based on the life of Sir Cliff Richard which was staged at The Prince of Wales Theatre, London from 17 March 2003 to June 2003. The show was written by Mike Read and Trevor Payne, with Payne directing. Four performers played the part of Richard. The show was not well received by the critics with Rhoda Koenig writing in The Independent: ""The high point is 'pants'" referring to the final number, in which each of the four Cliffs "tosses a pair of unworn white boxer shorts to the screaming