John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John C. Pemberton daughter Patricia Pemberton Berman (1850-1940) would also be buried at Laurel Hill. A ground level plate was surreptitiously added noting he was a "Confederate General Staff Officer". A statue depicting Pemberton was erected in the Vicksburg National Military Park. His grandson, also John C. Pemberton (1893-1984) , in 1942 published a book about his grandfather's defense of Vicksburg, and donated family papers and his own research concerning his grandfather to the University of North Carolina, which maintains them in its Special Collections. John C. Pemberton John Clifford Pemberton (August 10, 1814 – July 13, 1881), was a career United States