PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
World Cup of Crisps who urged critics to 'organise [their] own World Cup.' World Cup of Crisps The World Cup of Crisps is an unofficial national competition that takes place every four years on the social media network Twitter to determine the United Kingdom's favourite brand and flavour of crisps. The competition was created, organised and hosted by TV host Richard Osman, and the inaugural competition took place in February and March 2012. The World Cup of Crisps was originally conceived on social media by Osman in January 2012, and took place following a break in filming of Osman's TV gameshow "Pointless." The inaugural