John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Pemberton, Western Australia that allow visitors to climb them and reach the constructed lookout at the top. Other tourist attractions include the Pemberton Tramway Company, Yeagarup Dunes and the Bibbulmun Track. Tours include river cruises, hiking, canoeing and four-wheel drive tours of the national parks. The three-day Southern Forests Festival (formerly the Pemberton Autumn Festival/Marron & Wine Festival) is held in May. Pemberton is recognised as one of the premier cool-climate wine regions in Australia, and hosts many wineries in the region. Pemberton is surrounded by karri forest with five national parks within 20 minutes' drive and has plenty of rivers, streams and