International Exhibition of Modern Decorative and Industrial Arts of the most modernist, was the tower of the Tourism Pavilion by Robert Mallet-Stevens. The tower's sleek lines and lack of ornament were an announcement of the international style that would replace Art Deco. In 1929 Mallet-Stevens led the creation of The French Union of Modern Artists which rebelled against the luxurious decorative styles shown at the Exposition, and, along with Le Corbusier, demanded architecture without ornament, built with inexpensive and mass-produced materials. Just inside the main entrance of the Exposition on the Place de la Concorde was the main promenade of the Exposition, with the pavilions of the major
International Exhibition of Modern Decorative and Industrial Arts International Exhibition of Modern Decorative and Industrial Arts The International Exhibition of Modern Decorative and Industrial Arts () was a World's fair held in Paris, France, from April to October 1925. It was designed by the French government to highlight the new "style moderne" of architecture, interior decoration, furniture, glass, jewelry and other decorative arts in Europe and throughout the world. Many ideas of the international avant-garde in the fields of architecture and applied arts were presented for the first time at the Exposition. The event took place between the esplanade of Les Invalides and the entrances of the Grand