Gloucester Rugby mentioned by commentators sitting above it during live broadcasts. This, together with a historically good home record, contributes to the ground also being nicknamed 'Castle Grim'. In October 2003, Gloucester Rugby launched 'Project Kingsholm'. 'The Kingsholm Supporters Mutual' (KSM) was set up by Gloucester Rugby Football Club in October 2003, to help fundraise towards 'Project Kingsholm', the redevelopment of Gloucester's entire ground at a cost of £6,000,000, and the launch of a supporters shares rights issue. The idea was to be similar to the development at Franklins Gardens, home of Northamption Saints RFC, although on a bigger scale, incorporating both
Kingsholm Stadium in 1934 and, in its place, was built the stand that is today known as The Shed. In May 2008, the Barbarian F.C. and Ireland national rugby union team played a match at Kingsholm. Kingsholm has hosted eight other international matches, including one pool game in the 1991 Rugby World Cup and four pool games in the 2015 Rugby World Cup, hosting Tonga, Georgia, Scotland, Argentina, the United States and Japan. Kingsholm was also one of the venues for the 2000 Rugby League World Cup where, on 29 October, it hosted the group 2 game between New Zealand and Lebanon.