Frito-Lay Frito-Lay Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks; Doritos and Tostitos tortilla chips; Lay's and Ruffles potato chips; Rold Gold pretzels; and Walkers potato crisps (in the UK and Ireland). Each brand has generated annual worldwide sales over $1 billion in 2009. Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four
World Cup of Crisps 11 Group 12 The 24 remaining crisps were then re-drawn into six groups of four, with the top two qualifying for a third group stage. Bold indicates crisps that qualified. Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 The 12 remaining crisps were then drawn into four groups of three, with just the group winners progressing to the semi-finals. Bold indicates crisps that proceeded. Quarter-Final 1 Quarter-Final 2 This result saw defending champions Frazzles eliminated. Quarter-Final 3 Quarter-Final 4 A number of bookmakers started taking bets on the inaugural World Cup of Crisps, and during the