Bette Davis her in the role of Margo Channing in "All About Eve". The First Day of Issue celebration took place September 18, 2008, at Boston University, which houses an extensive Davis archive. Featured speakers included her son Michael Merrill and Lauren Bacall. In 1997, the executors of her estate, Merrill and Kathryn Sermak, her former assistant, established The Bette Davis Foundation, which awards college scholarships to promising actors and actresses. Bette Davis became the first person to earn five consecutive Academy Award nominations for acting, all in the Best Actress category (1938-1942). Her record has only been matched by one other
Bette Davis film, "Lady for a Day"), based on a story by Damon Runyon. She accepted her next role, in the Grand Guignol horror film "What Ever Happened to Baby Jane?" (1962), after reading the script and believing it could appeal to the same audience that had recently made Alfred Hitchcock's "Psycho" (1960) a success. She negotiated a deal that would pay her 10% of the worldwide gross profits in addition to her salary. The film became one of the year's biggest successes. Davis and Joan Crawford played two aging sisters, former actresses forced by circumstance to share a decaying Hollywood mansion.