John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
John Pemberton (anthropologist) and Ivy is one of the Editors of the academic journal Public Culture. John Pemberton (anthropologist) John Pemberton is an associate professor of anthropology at Columbia University. He received a Ph.D. from Cornell University after doing undergraduate and Masters' work at Wesleyan University and being associated with the music program at California Institute for the Arts. He grew up in Amherst, Massachusetts, where his father taught at the college. Prior to joining the faculty at Columbia, Pemberton taught at the University of Washington. His research interest has primarily been focused on Indonesia and the intersections between history and anthropology. His