Seabrook Potato Crisps sold through mail order. The company has a number of firsts to its name - in 1979, they were the first company to launch crinkle cut crisps, and these now make up the majority of their business. In the 1980s the company was the first to start using sunflower oil in its cooking process and in 2007 Seabrook were the first crisp brand to remove MSG from all its crisps. In 2014 Seabrook went one step further, and were the first, and remain the only major crisp brand to be Coeliac UK (gluten free) accredited. In 2014 they also launched
Cookie Crisp were inevitably foiled by the Cookie Cop. After General Mills bought the Cookie Crisp trademark from Ralston in 1997, Chip continues to be the mascot with the Cookie Crook and Cookie Cop. In the format of the advertisements, Chip was a friendly pooch, no longer wearing a mask, who offered Cookie Crisp to a group of kids. Typically an adult would interfere on the grounds that cookies are not breakfast food. Near the end of the ads, the adults would change their minds once Chip gave them a taste of his Cookie Crisp. In 2003, Cookie Crisp was introduced in