Tudor Crisps and vinegar flavour crisps were sold in blue packaging and cheese and onion in green bags, like most other brands in the UK, but the move to Walkers crisps reversed the colours. Walkers is now part of the international food and drinks giant Pepsico. Tudor Crisps Tudor Crisps was a brand of potato crisps produced in Sandyford, Newcastle upon Tyne in the United Kingdom. The memorable 1970s ads featured a paper boy, bribed with a ‘canny bag of crisps’ to brave delivering his papers to a very tall tower block (in reality Derwent Tower, Dunston, Tyne and Wear). In the
PepsiCo parts of these regions, more of this production is conducted via alternate means such as licensing (which it does with Aquafina), contract manufacturing, joint ventures, and affiliate operations. PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. In August 2012, PepsiCo signed an agreement with a local Myanmar distributor to sell its soft drinks after a 15-year break to re-enter the country. SodaStream, which PepsiCo acquired in 2018 is based in Israel, while Sabra (which PepsiCo co-owns with the Israeli food conglomerate Strauss Group) holds a 60% market share for hummus sales