Tudor Crisps and vinegar flavour crisps were sold in blue packaging and cheese and onion in green bags, like most other brands in the UK, but the move to Walkers crisps reversed the colours. Walkers is now part of the international food and drinks giant Pepsico. Tudor Crisps Tudor Crisps was a brand of potato crisps produced in Sandyford, Newcastle upon Tyne in the United Kingdom. The memorable 1970s ads featured a paper boy, bribed with a ‘canny bag of crisps’ to brave delivering his papers to a very tall tower block (in reality Derwent Tower, Dunston, Tyne and Wear). In the
PepsiCo Sales of such healthier-oriented PepsiCo brands totaled $10 billion in 2009, representing 18 percent of the company's total revenue in that year. This movement into a broader, healthier product range has been moderately well received by nutrition advocates; though commentators in this field have also suggested that PepsiCo market its healthier items as aggressively as less-healthy core products. In response to shifting consumer preferences and in part due to increasing governmental regulation, PepsiCo in 2010 indicated its intention to grow this segment of its business, forecasting that sales of fruit, vegetable, whole grain, and fiber-based products will amount to $30