Prince of Wales Theatre seating capacity slightly to 1,160 seats and to modernise the theatre's facilities. New bars were added, the auditorium completely rebuilt, the backstage areas refurbished and the theatre's famous tower and exterior completely gutted and refurbished with new LED lighting and a crisp modern finish. The theatre re-opened with ABBA's musical "Mamma Mia!" on 16 April 2004. On 18 August 2007, "Mamma Mia!" became the longest-running show ever at the Prince of Wales, overtaking the previous record held by "Aspects of Love" with 1,326 performances at the venue and counting. The production marked another landmark on Thursday 23 August 2007, celebrating
In Town (musical) Victorian burlesque. The piece initiated Edwardes's famous series of modern-dress musical shows at the Gaiety Theatre that led ladies' clothing fashions throughout Britain. After "In Town", the Edwardian musical comedies dominated the musical stage in Britain until the 1920s. "In Town" was first produced by George Edwardes at the Prince of Wales Theatre, opening on 15 October 1892, and transferred to the Gaiety Theatre on 26 December 1892, running for a successful 292 performances. It starred Arthur Roberts, together with Edmund Payne, Eric Lewis, and singing star Florence St John. Topsy Sinden danced in the piece. The musical was produced