Laundry detergent pod 26% of all chemical eye burns among this population. Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged, in which participants intentionally ingest detergent pods. Several children and teens have been injured, some severely, from this intentional consumption. Laundry detergent pod Laundry detergent pods (or packs) are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods. The chemistry of laundry detergent
Purex (laundry detergent) combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Purex would discontinue its bleach product to focus on laundry detergents. In April 2004, The Dial Corporation was acquired by Henkel. Purex (laundry detergent) Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by Henkel Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from its original product, Purex bleach, which was a popular competitor to Clorox bleach. In 1922, Lionel S. Precourt and his son, Ray,