PepsiCo and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. In the United Kingdom, also in response to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent between the years 2001 and 2008. In doing so, the factory used machinery that captured water naturally contained in potatoes, and used it to offset the need for outside water. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of
Causes of the vote in favour of Brexit approximately a further £96 million). Elements of the Leave campaign have been identified as exemplifying "post-truth politics", in which debate is framed largely by appeals to emotion rather than the details of policy or objective factual analysis. It has been argued that the 'Leave' brand was stronger and more effective than the 'Remain' brand. According to Mike Hind, a marketing professional, "The Britain Stronger In Europe brand was stillborn. On the basis of preparation, presentation and messaging, it deserved the kicking it got." Additionally behavioural practitioner Warren Hatter argues that 'Leave' as a word places a lower cognitive load on