Ariel (detergent) Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003,
Gain (detergent) Gain (detergent) Gain is a brand of detergent made by Procter & Gamble. Gain was introduced in 1969 as a powerful, stain-removing detergent. In 1981, the brand's focus was re-positioned to market Gain as a detergent offering a unique, fresh scent. Gain has acquired more than one billion dollars in sales and is Procter & Gamble's 8th largest brand in dollar sales in the US. Gain's success can be accredited to not only its pleasant scent. Procter & Gamble also expanded the Gain line with a variety of scents with their detergent line in both powder and liquid. Gain liquid