John Pemberton Fulton County enacted temperance legislation, Pemberton had to produce a non-alcoholic alternative to his French Wine Coca. Pemberton relied on Atlanta drugstore owner-proprietor Willis E. Venable to test, and help him perfect, the recipe for the beverage, which he formulated by trial and error. With Venable's assistance, Pemberton worked out a set of directions for its preparation. He blended the base syrup with carbonated water by accident when trying to make another glassful of the beverage. Pemberton decided then to sell this as a fountain drink rather than a medicine. Frank Mason Robinson came up with the name "Coca-Cola" for
John Pemberton (anthropologist) and Ivy is one of the Editors of the academic journal Public Culture. John Pemberton (anthropologist) John Pemberton is an associate professor of anthropology at Columbia University. He received a Ph.D. from Cornell University after doing undergraduate and Masters' work at Wesleyan University and being associated with the music program at California Institute for the Arts. He grew up in Amherst, Massachusetts, where his father taught at the college. Prior to joining the faculty at Columbia, Pemberton taught at the University of Washington. His research interest has primarily been focused on Indonesia and the intersections between history and anthropology. His