Story Teller (magazine) series were released (with accompanying cassettes) in the US, under the title "Look, Listen and Read". These compilations contained stories or themes that related to each other, either by author or content. Examples include "The Best of Aesop", "The Legend of King Arthur", "Jack and the Beanstalk", and "Rapunzel." The main differentiator between "Story Teller" and Disney's "Storytime" was the fact that the latter featured only Disney characters. "Storytime" hit newsagents' shelves soon after "Story Teller" proved to be a bestseller. It was published in 24 parts and customised binders and cassette boxes were produced to house the collection (just
Story Teller (magazine) an offer to purchase custom made binders for the magazine as well as cases to hold the tapes. Each issue of "Story Teller" came with a cover-mounted cassette tape containing a reading of the stories, complete with music and sound effects. What set "Story Teller" apart from other partworks was the stories were read by professional actors and celebrities of the time, including Richard Briers, Sheila Hancock, Derek Jacobi, and Nigel Lambert. Two distinguishing features of the audio cassettes were the "Story Teller" jingle that introduced and ended each tape and the characteristic "ping" that sounded when the time came