John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
John C. Pemberton aggressive Union commander Maj. Gen. Ulysses S. Grant and over 70,000 Union soldiers in the Vicksburg Campaign. In an attempt to carry out his orders from both Davis and Gen. Joseph E. Johnston, Pemberton and his Army of Mississippi set out east to combine with Johnston's forces gathering around Jackson, while remaining in contact and covering Vicksburg. Another order from Johnston changing their proposed meeting location caused Pemberton to turn around, and when he did he accidentally collided with Grant's army at the Battle of Champion Hill on May 16 and suffered a major defeat. Pemberton retreated to the Big