Applause (musical) resulting musical could not contain any dialogue or characters that had been created for the movie but could use the original material that the movie also used. In April 1969, it was announced that Strouse, Adams, and book writer Sidney Michaels were beginning to work on the show, with Lawrence Kasha producing. In July 1969, movie star Lauren Bacall was cast as aging theater star Margo Channing, the role played by Bette Davis in "All About Eve". Bacall greatly identified with the role, explaining, "The Margo Channing of "Applause" and myself were ideally suited. She was approaching middle age. So
Bette Davis lukewarm reviews and failed at the box office, Hollywood columnists wrote that Davis' comeback had petered out, and an Academy Award nomination for "The Star" (1952) did not halt her decline. In 1952, Davis appeared in a Broadway revue, "Two's Company" directed by Jules Dassin. She was uncomfortable working outside of her area of expertise; she had never been a musical performer, and her limited theater experience had been more than 20 years earlier. She was also severely ill, and was operated on for osteomyelitis of the jaw. Margot was diagnosed as severely brain-damaged due to an injury sustained during