Walkers (snack foods) Walkers (snack foods) Walkers is a British snack food manufacturer mainly operating in the United Kingdom and Ireland. Walkers was founded in 1948 in Leicester, England by Henry Walker, and in 1989 was acquired by Lay's owner, Frito-Lay, a division of PepsiCo. They are best known for manufacturing potato crisps, and other, non-potato-based snack foods. It holds 56 percent of the British crisps market.<ref name="bbc.co.uk/food"></ref> The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day and using about 800 tons of potatoes. In the 1880s, Walker moved
PepsiCo Sales of such healthier-oriented PepsiCo brands totaled $10 billion in 2009, representing 18 percent of the company's total revenue in that year. This movement into a broader, healthier product range has been moderately well received by nutrition advocates; though commentators in this field have also suggested that PepsiCo market its healthier items as aggressively as less-healthy core products. In response to shifting consumer preferences and in part due to increasing governmental regulation, PepsiCo in 2010 indicated its intention to grow this segment of its business, forecasting that sales of fruit, vegetable, whole grain, and fiber-based products will amount to $30