John Pemberton who invented Coca-Cola", is chosen as one of the few people allowed to leave the city of Atlanta, just before it sinks into the Atlantic Ocean. In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character in an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke's history and mythology. In 2013, Pemberton was portrayed by Bill Hader in the "Atlanta" episode of Comedy Central's "Drunk History", created by Derek Waters. Welsh rock band Manic Street Preachers have an album track
Steve Pemberton Mafia. In June 2009, "Psychoville" aired and marked Pemberton's return to BBC Two. It was co-written by Pemberton and his fellow League of Gentlemen member, Reece Shearsmith. Both of them play numerous characters in the series, similar to the format of "The League of Gentlemen". Pemberton portrayed Rufus Drumknott in 2010's "Terry Pratchett's Going Postal". He appeared as Vice Principal Douglas Panch in the Donmar's 2011 production of "The 25th Annual Putnam County Spelling Bee". In 2014, he played Georgie Pillson in an adaptation of E.F. Benson's "Mapp and Lucia". He also wrote the adaptation, which featured his "League of