Laundry detergent pod 26% of all chemical eye burns among this population. Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge" emerged, in which participants intentionally ingest detergent pods. Several children and teens have been injured, some severely, from this intentional consumption. Laundry detergent pod Laundry detergent pods (or packs) are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods. The chemistry of laundry detergent
Laundry detergent Laundry detergent Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. While detergent is still sold in powdered form, liquid detergents have been taking major market shares in many countries since their introduction in the 1950s. Laundry detergent pods have also been sold in the United States since 2012 when they were introduced by Procter & Gamble as Tide Pods. Earlier instances of laundry detergent pods include Salvo tablets sold in the 1960s and 1970s. From ancient times, chemical additives were used to facilitate the mechanical washing of clothing with water.