John Pemberton the alliterative sound, which was popular among other wine medicines of the time. Although the name refers to the two main ingredients, because of controversy over its cocaine content, The Coca-Cola Company later said that the name was "meaningless but fanciful". Robinson hand wrote the Spencerian script on the bottles and ads. Pemberton made many health claims for his product, touting it as a "valuable brain tonic" that would cure headaches, relieve exhaustion, and calm nerves, and marketed it as "delicious, refreshing, pure joy, exhilarating", and "invigorating". Soon after Coca-Cola hit the market, Dr. Pemberton fell ill and nearly bankrupt.
Edward Loines Pemberton "James R. Grant and Co". "The Philatelic Record", edited by Maitland Burnett, was founded in 1879 in Pemberton's memory. Pemberton's first advertisement as a stamp dealer appeared in the "Boys Own Magazine" in October 1862. In 1869, Adelaide Fenton recorded that William Dudley Atlee was Pemberton's clerk. In 1871 Pemberton formed the stamp company "James R. Grant and Co." After his death his business was taken over by A.H. Wilson, and continued under the name of "Pemberton, Wilson & Co." It was eventually acquired by Theodor Buhl. Edward Loines Pemberton Edward Loines Pemberton (10 December 1844 – 12 December 1878)