Ceredigion area" by the Wales Tourist Board. There is little industry other than farming, so tourism plays an important part in the county's economy. Visitors stay in hotels, guest houses and homes offering bed-and-breakfast, self-catering cottages, caravans and camp sites, spending money in local shops, dine in local establishments and visit the county's many attractions. Ceredigion prides itself on offering an unspoilt natural landscape, and Aberystwyth lays claim to being the capital of Welsh culture. The main football team in the county is Aberystwyth Town F.C. which plays in the Welsh Premier League, its home matches being at the Park Avenue
Cuisine of Ceredigion to Ceredigion in 1976. He became a pioneering figure in the world of Welsh cheese production and is considered to have led the "renaissance in farmhouse cheese-making". By 1984 the few organic dairy farms in Ceredigion sold their milk to the Milk Marketing Board but without any premium for their organic produce. Campbell established Welsh Organic Foods to support organic milk producers, capitalising on the organic provenance of the milk and turning it into the first organic-cheese making company in Britain. He also helped educate the public on the nature and benefits of organic cheese. The Soil Association has since