Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Wedding dress of Catherine Middleton drawn with Princess Margaret's wedding dress. Mark Badgley of Badgley Mischka wrote that "it's the kind of gown that will stand the test of time. Not all gowns do. Any bride across the world will want to wear it. It's got a touch of vintage, a classic 1950s ball gown, so timeless that her daughter would look gorgeous in this gown 30 years from now." Meanwhile, Oscar de la Renta stated that it was "a very traditional dress for a very traditional wedding...not ostentatious. There was not 50 meters of train, and it was not overembroidered. It was just a