Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
The Boys Who Cried Wolf The Boys Who Cried Wolf The Boys Who Cried Wolf (), also known as The Shepherd, is a 2015 South Korean crime thriller drama film. Written and directed by Kim Jin-hwang in his first feature-length for his Korean Academy of Film Arts (KAFA)'s final year undergraduate film project, it depicts how a former stage actor becomes involved in a murder case. It made its world premiere at the 20th Busan International Film Festival in 2015 and won the DGK Award. It was also invited to the 15th edition of New York Asian Film Festival in 2016 to be screened as