Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Absolutely Fabulous (series 5) to apologise for Emma having been left off the list, Edina and Patsy fail to recognise him and ask him to fetch Richard straightaway. Emma angrily writes a cheque to the charity and storms off. When the production staffer returns to collect Emma (now scheduled to appear after Graham Norton), Edina and Patsy first conceal (in the dressing room) and then loudly acknowledge (on-stage, live, during the Comic Relief special) Emma's departure. Patsy is struck by stage fright while Edina attempts a song. Once Patsy wets herself, both are quickly shooed from the stage by a horrified Graham. Miranda Hart