Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Online bingo the same game. Bingo is a popular leisure activity for people in the UK. The UK market has seen an influx in big brand names launching bingo games on their already established websites in addition to a number established land based operators including Mecca and Gala also entering the market. More recently "charity bingo" has become established. From April 2009 and March 2014 the UK Gambling Commission has been keeping an eye on how many people gambling. From April 2013 and March 2014 there was a 6% increase in people gambling compared to the same time last year with over