The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 AEG Europe for 58 years. AEG would develop and operate The O2 during the length of the lease agreements, which stated that the government would get a certain percentage of profits through English Partnerships. English Partnerships and Quintain Estates and Development both own land around The O2 on the Greenwich Peninsula. They will release land in stages, to developers, and develop the area in a joint venture with the aid of Meridian Delta. Some of the land is already being developed for offices and shops. Some of the land around the dome is being reserved for possible extended developments for