Viviane Senna Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994. Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. In 1979 she graduated in Psychology at the Pontificial Catholic University
Ayrton Senna by a logo with a double S, after his full surname, "Senna da Silva". This logo is meant to represent an S chicane on a racing circuit. The Senna brand was on apparel, watches, bicycles (Carraro), motorcycles and boats. Hublot, TAG Heuer, and Universal Genève have created limited-edition watches to honour Senna, both during his lifetime and after his death. Many safety improvements were made in the sport following Senna's and Ratzenberger's deaths and Barrichello's crash. These include improved crash barriers, redesigned tracks, higher crash safety standards (such as larger sills along the driver cockpit) and major cuts to engine