Cowes for the use of Queen Elizabeth I sowed the seed for Cowes to grow into a world-renowned centre of boat-building. However, seafaring for recreation and sport remained the exception rather than the rule until much later. It was not until the reign of keen sailor George IV that the stage was set for the heyday of Cowes as 'The Yachting Capital of the World.' In 1826 the Royal Yacht Squadron organised a three-day regatta for the first time and the next year the king signified his approval of the event by presenting a cup to mark the occasion. This became
East Cowes are also home to the islands most supported small sided team FC Bayern Bru who play in the islands Leisure Leagues 6-a-side league at Beatrice Avenue. They won the league title in their inaugural season in the winter of 2013. The East Cowes Redevelopment Project was set up by SEEDA for the flagship project for the Cowes Waterfront Initiate, which includes redeveloping the town centre of East Cowes. It was intended that such changes would create better employment opportunities and a better environment for residents and visitors alike, providing a unique opportunity to improve East Cowes and create better investment