Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
McLaren Automotive designed to hone and optimize driving skills. It offers drivers insight into the steps McLaren race drivers take after signing for the team and teaching them how to get the best of themselves and the car. The latest addition to "The Ultimate Series" by McLaren is named after the late Brazilian driver and three times Formula 1 world champion, Ayrton Senna. McLaren and the Instituto Ayrton Senna made an agreement that granted McLaren the rights to the Senna family name. The organization and McLaren made the name exclusive to the car only thus, no other company can use the name