This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.
Colour centre the recognition of shapes, motion, and colour. V1 has multiple areas that are colour-sensitive, which indicates that colour processing is not limited to one area. According to a paper by Dr Robert Shapley, V1 has an important role in colour perception. fMRI experimental results showed that V1 has two kinds of colour sensitive neurons: single-opponent and double-opponent cells. These cells are integral in the opponent process of interpreting colour signals. Single-opponent neurons respond to large areas of colour. This is advantageous for recognizing large colour scenes and atmospheres. In comparison, double opponent cells respond to patterns, textures, and colour boundaries.