Viviane Senna Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994. Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. In 1979 she graduated in Psychology at the Pontificial Catholic University
McLaren Automotive designed to hone and optimize driving skills. It offers drivers insight into the steps McLaren race drivers take after signing for the team and teaching them how to get the best of themselves and the car. The latest addition to "The Ultimate Series" by McLaren is named after the late Brazilian driver and three times Formula 1 world champion, Ayrton Senna. McLaren and the Instituto Ayrton Senna made an agreement that granted McLaren the rights to the Senna family name. The organization and McLaren made the name exclusive to the car only thus, no other company can use the name