Bruno Senna were it to make the 2009 grid, until Rubens Barrichello was reported to have re-signed with the team. Senna decided not to sign with Mercedes for the 2009 Deutsche Tourenwagen Masters season "to focus completely on his Formula One chances". Bruno Senna said to the BBC in an interview that he did not want to negotiate with Lotus because of sentimental reasons as his uncle Ayrton Senna took his first win with Team Lotus. He also told the BBC that "I felt important to enter F1 now otherwise I would never be in it". He also told the BBC he
Ayrton Senna the Institut Ayrton Senna to the press and the family of Ayrton Senna. The artist famed for his artwork using only jeans presented the piece, that also included the jeans of the Senna family to great acclaim. The piece traveled around the world for many fans to see and commemorated the 20th anniversary of his passing. In February 2015, international footballer Alessandro Del Piero inaugurated the "AYRTON" exhibition held in Turin until May 2015 at ADPlog. It was a tribute to Senna curated by, and with tickets proceeds going to, the IAS. There were exhibits of his cars, go carts