Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Engagement announcement dress of Catherine Middleton all spotted in shades of blue on the red carpet during the Spring 2011 season. Engagement announcement dress of Catherine Middleton During the public announcement of her engagement to Prince William of Wales, on 16 November 2010, Catherine Middleton wore a blue Issa dress to coordinate with the sapphire engagement ring given to her by Prince William. The dress sold out within 24-hours of her appearance in it, and sparked a trend in "little blue dresses." Brazilian-born London designer Daniella Issa Helayel, known for her eponymous Issa London label, has designed her versatile, form-fitting dresses under that name since 2001.