Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna most satisfaction racing against also because of the lack of money and politics at that level. In 1981, Senna moved to England to begin single-seater racing, winning the RAC and Townsend-Thoreson Formula Ford 1600 Championships that year with the Van Diemen team. Despite this, Senna initially did not believe he would continue in motorsport. At the end of that season, under pressure from his parents to take up a role in the family business, Senna announced his retirement from Formula Ford and returned to Brazil. Before leaving England, however, Senna was offered a drive with a Formula Ford 2000 team