History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S units sold, ended 2013 as the third-best selling all-electric car in Europe after the Nissan Leaf and the Renault Zoe. A total of 8,734 Model S cars were sold in 2014, representing a market share of 15.5% of new all-electric passenger car sales in Europe, and again allowing the Model S to rank as the third best selling all-electric car in Europe after the Leaf and the Zoe. Accounting for sales during the first nine months of 2014, the Model S outsold the Audi A8, BMW 7 Series and Jaguar XJ, ranking second in the European luxury vehicle segment after