Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Kemper Direct Kemper Direct Kemper Direct Auto and Home Insurance is a direct to consumer auto insurance writer headquartered in Chicago, Illinois. It is a subsidiary of Kemper Corporation, which has over $8 billion in assets and more than six million policyholders. Unitrin Direct was founded in 2000 as a subsidiary of Unitrin, Inc. (NYSE: UTR ). In 2002 Unitrin Direct acquired eKemper and combined the business under Unitrin Direct. On June 29, 2007 Trinity Universal Insurance Company, a subsidiary of Unitrin Inc., purchased Merastar Insurance Company: a company based in Chattanooga, Tennessee that specialized in the sale of personal automobile, homeowners,