Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Britain's Best Bakery In every episode, bakeries competed in regional heats, with rounds including the "Speciality Bake" and "Baker's Dozen", with the daily winners advancing to cook a "Judge's Choice Cake" in the regional finals on Friday. National finals in the last week featured challenges such as "Chelsea buns for the Chelsea Pensioners", and a great wedding cake from someone British. The first series was won by Hambleton Bakery. The second series was won by brother and sister, David and Lindsay Wright, from The Cake Shop Bakery from Woodbridge in Suffolk. The format has been adapted in France, Portugal, Germany, Finland and Italy.