Harry Potter during the rise in the popularity of the Harry Potter books. The research also found that children who read Harry Potter books were not more likely to go on to read outside the fantasy and mystery genres. NEA chairman Dana Gioia said the series, "got millions of kids to read a long and reasonably complex series of books. The trouble is that one Harry Potter novel every few years is not enough to reverse the decline in reading." Jennifer Conn used Snape's and Quidditch coach Madam Hooch's teaching methods as examples of what to avoid and what to emulate in
Harry Potter and the Order of the Phoenix Fire" was published on 8 July 2000 simultaneously by Bloomsbury and Scholastic. "Harry Potter and the Order of the Phoenix" is the longest book from the series, yet the second shortest film at 2 hours and 18 minutes. After the publishing of "Order of the Phoenix", the sixth book of the series, "Harry Potter and the Half-Blood Prince", was published on 16 July 2005, and sold 9 million copies in the first 24 hours of its worldwide release. The seventh and final novel, "Harry Potter and the Deathly Hallows", was published 21 July 2007. The book sold 11 million copies