Haptic technology in general not harmful to the human body and can be focused easily. One company called Ultrahaptics has been working with this technology to provide non-contact haptic feedback. Founded in 2013, Ultrahaptics has focused on providing users haptic feedback in free space using ultrasound technology. They use multiple ultrasound speakers to make changes in the air pressure around the user. This provides the ability to feel the pockets of pressurized air focused in the environment. This gives the user tactile cues for gestures, invisible interfaces, textures, and virtual objects. The company is continuing to grow and launched their evaluation programme
Pushing the Senses third track on "Pushing the Senses", was chosen as its lead single, because their European label Play it Again Sam (PIAS), were getting more involved with the band, believing the song would be a crossover to make them successful in Europe after touring with Coldplay in 2003. The single became the band's most successful single release since "Buck Rogers", reaching the top five in the UK. Grant claimed that "Tumble and Fall" is a love song, but can be interpreted in any way. In an interview with Feederweb, Grant said of the song: "Again this is about the ups and