Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Roselyn Bakery Roselyn Bakery Roselyn Bakery was a major bakery chain that distributed products from an Indianapolis central baking facility from 1943 to 1999. The bakery chain, which consisted of approximately 40 locations in and around central Indiana, was known for its popular treats such as their Sweetheart Coffee Cake, Zebra Square Brownies and Blackout Cake. In July 1999, the factory was abruptly shut down by the Indiana State Department of Health for repeated/severe code violations. The entire chain was dissolved soon after. Despite the closure being heavily publicized by the local media, the popularity of Roselyn Bakeries' products did not wane.