Viviane Senna Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994. Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. In 1979 she graduated in Psychology at the Pontificial Catholic University
Ayrton Senna close personal friend, manager, and mentor of Ayrton Senna. Senna was also instrumental in bringing Audi cars into his native country, both as an import and manufacturing business. Audi entered Brazil in 1994 via Senna's company, Senna Import, founded in 1993. Sales began in April that year, just a month before his untimely death. In 1999, Audi Senna was created as a joint venture of Audi with Senna Import. Aside from the black NSX mentioned above, Senna's other personal car in 1994 was a silver Audi 100 S4 Avant. In the early 1990s, Senna developed his own merchandise brand represented