The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The Whodlums The Whodlums The Whodlums are a tribute band to The Who based in North East England. Endorsed by The Who's lead singer Roger Daltrey, the band often perform in aid of the Teenage Cancer Trust, of which Daltrey is patron. As of June 2012, the band had raised £20,000 for the Trust. In addition to playing in small venues around North East England, they have headlined at the O2 Academy Newcastle three times, first in September 2010, again in December 2012 then most recently in October 2014. All three concerts were to support the Teenage Cancer Trust's units at the