Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna Ayrton Senna Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver who won three Formula One world championships for McLaren in 1988, 1990 and 1991, and is widely regarded as one of the greatest Formula One drivers of all time. He died in an accident while leading the 1994 San Marino Grand Prix for Williams. Senna began his motorsport career in karting, moved up to open-wheel racing in 1981, and won the 1983 British Formula Three Championship. He made his Formula One debut with Toleman-Hart in 1984, before moving to Lotus-Renault the