Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Cake copyright have ridiculed for low quality have sometimes sought to claim copyright over their cakes. The copyright claim is part of an attempt to enforce demands that communities of people who mock cakes not publish photos of cakes for entertainment. In 2012 in the United States President Obama had celebrity pastry chef Duff Goldman design a certain cake for a party celebrating his inauguration. In 2017 United States President Trump had a Washington, D.C. bakery replicate Obama's cake made for his inauguration. There was discussion about whether Trump plagiarized Obama's cake. The matter raised the profile of copyright questions about cakes.