National Bingo Game jackpots for the first time and the National Bingo Game introduced the "Big N" – an optional £1 jackpot charge to players which gave them a chance to play for a gold, silver or platinum jackpot which could exceed £1 million. Ticket sales for the jackpot were lower than anticipated and the prize was not won for a number of months, before the National Bingo Game decided to reduce the participation charge to 50p, but make it compulsory from January 2008. As a result of this move 3 millionaires were created in the 6 months that followed, but Gala Bingo's
Bingo America featured in the online store was an interactive DVD game by Imagination Entertainment based on the series' format, which was released at the time the second season premiered. The game plays similarly to the show, beginning with a "Bingo Draw" round. During this round, players attempt to be the first to earn a "Bingo" while accumulating points by correctly answering trivia questions. Once a player earns a "Bingo" the "Bingo Bonus Board" round is played. The winner of the previous round tries to add more points to their score by matching two hidden numbers; the round ends once the player