Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna close personal friend, manager, and mentor of Ayrton Senna. Senna was also instrumental in bringing Audi cars into his native country, both as an import and manufacturing business. Audi entered Brazil in 1994 via Senna's company, Senna Import, founded in 1993. Sales began in April that year, just a month before his untimely death. In 1999, Audi Senna was created as a joint venture of Audi with Senna Import. Aside from the black NSX mentioned above, Senna's other personal car in 1994 was a silver Audi 100 S4 Avant. In the early 1990s, Senna developed his own merchandise brand represented