American Beauty (1999 film) "American Beauty" to the fledgling DreamWorks studio, which bought the script for $250,000, outbidding several other production bodies. DreamWorks financed the $15 million production and served as its North American distributor. "American Beauty" marked theater director Mendes' film debut; courted after his successful productions of the musicals "Oliver!" and "Cabaret", Mendes was only given the job after 20 others were considered and several A-list directors turned down the opportunity. Spacey was Mendes' first choice for the role of Lester, though DreamWorks urged him to consider better-known actors; similarly, the studio suggested several actors for the role of Carolyn until Mendes
Richard Lester of the Beatles, and in particular John Lennon. When the band members were contracted to make a feature film, they chose Lester from a list of possible directors. "A Hard Day's Night" (1964) showed an exaggerated and simplified version of The Beatles' characters, and proved to be an effective marketing tool. Many of its stylistic innovations survive today as the conventions of music videos, in particular the multi-angle filming of a live performance. Lester was sent an award from MTV as "Father of the Music Video." "A Hard Day's Night" was a huge critical and commercial success. Lester then directed