Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Travel Insurance Direct Travel Insurance Direct Travel Insurance Direct (TID) is an Australian travel insurance company headquartered in Sydney, Australia for Australian and New Zealand residents travelling domestically or internationally. Its policies are arranged and managed by Cerberus and underwritten by certain underwriters at Lloyd's of London. TID was established in 2005 and is a part of the World Nomads Group, a network of companies including World Nomads that supply and service customers with travel services. TID runs all its operations from the World Nomads Group office, located in Sydney. In 2015, World Nomads Group was acquired by private health insurer nib for