Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Instituto Ayrton Senna Instituto Ayrton Senna. Instituto Ayrton Senna began a partnership with Japanese company Polyphony Digital in 2013 to create the “Ayrton Senna Tribute” for the developer’s new racing video game, "Gran Turismo 6", and altogether bring in the legacy of Ayrton Senna to the future of the video game series. British car manufacturer McLaren began collaborating with Instituto Ayrton Senna to create the McLaren Senna, a sports car dedicated to Ayrton Senna and his success with the manufacturer in Formula One. Instituto Ayrton Senna signed two international partnerships with Singapore and Finland involving science, reading, and mathematics. Instituto Ayrton Senna The