Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Direct Line Churchill Insurance, was fined £2.17m by the FSA, after being found guilty of altering complaints files. Direct Line has won a number of awards including: In Italy and Germany, Direct Line was acquired by MAPFRE Group in September 2014, and rebranded to Verti in January 2017. Verti is a brand owned by MAPFRE Group operating in Italy, Germany, Spain and the United States. Direct Line Direct Line is an insurance company of the United Kingdom based in Bromley, London. Founded in 1984, as the country's first direct car insurance company, it has since expanded to offer a range of general