History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S cars have been registered in Norway through December 2017. Retail deliveries began in August 2013, and a total of 213 units were registered in 2013. The Model S, with 496 units registered, ranked as the top selling plug-in electric car in the country in 2014. With 835 units sold during the first seven months of 2015, the Model S outsold combined Swiss sales of the luxury segment including such models as the Mercedes S-Class, Audi A8 and BMW 7 Series during the same period. Cumulative Model S sales totaled 3,060 units up until June 2016, which includes units sold in