Blue Monday (date) press releases, with 2014 seeing Blue Monday invoked by legal firms and retailers of bottled water and alcoholic drinks. Some versions of the story purport to analyse trends in social media posts to calculate the date. In 2018, Arnall told "The Independent" newspaper that it was "never his intention to make the day sound negative", but rather "to inspire people to take action and make bold life decisions". It was also reported that he was working with Virgin Atlantic and Virgin Holidays, having "made it his mission to challenge some of the negative news associated with January and to debunk
Worst Day of the Year Ride Worst Day of the Year Ride The Worst Day of the Year Ride is the annual cycling event held in Portland, Oregon, in the United States. The ride, supposedly timed to the worst weather day of the year, has been called a "statement that bikers in Portland are willing to put tire to road regardless of how awful and depressing the weather may be". Riders pay to participate. It is common for cyclists to wear costumes. Race organizers started a costume contest and the event has been called a "winter Halloween for cyclists". The Worst Day of the Year Ride