The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 the stage, one in the VIP lounge called the Purple Lounge and one in the stalls, called Bleachers. The Purple Lounge is not in direct view of the stage, but guests have access to "Kings Row", the best seats in the venue. indigo at The O2 is managed by Ansco Music Club limited (the business name of the indigo part of AEG Live). The venue hosted "An Audience with Bill Clinton" in 2007. Comedians such as Andy Parsons and Roy 'Chubby' Brown have performed at indigo. Classic FM hosted several shows throughout 2008. The venue hosted the 'bootcamp' sessions for