Ayrton Senna returned to Bell in 2002 and was incinerated while family members watched. His nephew Bruno wore a modified version of his helmet design (a yellow helmet with a green and blue stripe) during his Formula One career, but the stripes are shaped after an S rather than being straight, under the chin area it has a green stripe, and it has a blue rounded rectangle in the top area. Bruno sported a modified helmet design for the final three races of the 2011 season to honour the 20th anniversary of Ayrton winning his last world championship. At the 1995 Brazilian
Ayrton Senna Hamilton was presented with a Senna helmet that had been worn by Senna during a race. It was given by Senna's family in recognition of Hamilton's 65th pole position, matching Senna's tally. On 9 December 2017, McLaren unveiled the McLaren Senna, a 789bhp track-focused hypercar, named after Senna. On October 1, 2018 Nike and Corinthians unveil a never-before-seen collection honouring Ayrton Senna, including the team's new third kit. The collection #LuteAtéSerEterno [fight until you're eternal] is a tribute to the 30th anniversary of the driver's first world title, which he won at Suzuka, in Japan. In a partnership with the