Holy Moly Moly was to close down. As well as the main section, the website used to contain other sections which no longer exist: This is a spin-off website (formerly at http://www.goalymoly.co.uk) from the same team, focusing on "breaking football news, transfer and sacking gossip, WAGs & pictures". This has similar features to the main site, namely The Korner, The Heroes and The Rules. It was briefly launched in 2007 but went on hiatus for four years, and has since relaunched in April 2010. Holy Moly "Holy Moly" was an expression often used by Billy Batson, the alter-ego of Captain Marvel (Now
Alter ego fictional literature and other narrative forms, describing a key character in a story who is perceived to be intentionally representative of the work's author (or creator), by virtue of oblique similarities, in terms of psychology, behavior, speech, or thoughts, often used to convey the author's own thoughts. The term is also sometimes, but less frequently, used to designate a hypothetical "twin" or "best friend" to a character in a story. Similarly, the term "alter ego" may be applied to the role or persona taken on by an actor or by other types of performers. The existence of "another self" was