Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
MedMal Direct Insurance Company MedMal Direct Insurance Company MedMal Direct Insurance Company (MedMal Direct) is a direct-write medical malpractice insurance company headquartered in Jacksonville, Florida. MedMal Direct Insurance does not use independent brokers, but rather sells insurance coverage through its website, sales representatives, and direct marketing. The company provides medical professional liability insurance, regulatory compliance protection, and cyber-liability coverage directly to healthcare providers and healthcare facilities. The company enables physician practices in Alabama, Florida, Georgia, Illinois, Indiana, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas and Virginia to realize significant savings on one of their largest expenses – medical professional liability insurance premiums. A.M. Best