Harry Potter a cause-and-effect relationship, there is a clear correlation, and it seems that Harry Potter's cultural impact may be stronger than just a fandom bond. Many fan fiction and fan art works about "Harry Potter" have been made. In March 2007, "Harry Potter" was the most commonly searched fan fiction subject on the internet. At the University of Michigan in 2009, StarKid Productions performed an original musical parodying the "Harry Potter" series called "A Very Potter Musical". The musical was awarded "Entertainment Weekly"'s 10 Best Viral Videos of 2009. The sport Quidditch, played by characters in the "Harry Potter" series, was
Harry Potter and the Order of the Phoenix (film) was accidentally posted on the IMAX website". The video game version, designed by EA UK, was released 25 June 2007. Lego produced just one set, a model of Hogwarts, the lowest number of sets for a film so far. NECA produced a series of action figures, while a larger array of smaller figures was also produced by PopCo Entertainment, a Corgi International company. The film was the third "Harry Potter" film to be given a simultaneous release in conventional theatres and IMAX. The IMAX release featured the full movie in 2D and the final 20 minutes of the film in