Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna by a logo with a double S, after his full surname, "Senna da Silva". This logo is meant to represent an S chicane on a racing circuit. The Senna brand was on apparel, watches, bicycles (Carraro), motorcycles and boats. Hublot, TAG Heuer, and Universal Genève have created limited-edition watches to honour Senna, both during his lifetime and after his death. Many safety improvements were made in the sport following Senna's and Ratzenberger's deaths and Barrichello's crash. These include improved crash barriers, redesigned tracks, higher crash safety standards (such as larger sills along the driver cockpit) and major cuts to engine