Exhumation and reburial of Richard III of England at the battle of Bosworth." The project gained the backing of several key partners—Leicester City Council, Leicester Promotions (responsible for tourist marketing), the University of Leicester, Leicester Cathedral, Darlow Smithson Productions (responsible for the planned TV show) and the Richard III Society. Funding for the initial phase of pre-excavation research came from the Richard III Society's bursary fund and members of the "Looking for Richard" project, with Leicester Promotions agreeing to pick up the £35,000 cost of the dig. The University of Leicester Archaeological Services—an independent body with offices at the university—was appointed as the project's archaeological contractor. In March
Richard III (song) and the band liked the reference to the king Richard III and the Shakespeare play "Richard III" in which the king is depicted as a dark and evil character, as it matched the menacing tone of the song. Neither the king nor the play is mentioned in the song. Both the 2nd CD (of the CD release format) and the 7" vinyl format have the "Richard III" cover design but with the colours altered instead. A Peel session of the song was released on the CD single for "Mary". The B-side "Sometimes I Make You Sad" is an atypical song