History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S have been imported to China by mid September 2014, but only 432 had received the license plates. According to a Tesla spokesman, the major reasons for the discrepancy could be that registration rules were holding deliveries in Shanghai, and Tesla only recently was able to start delivering the electric cars to customers who bought them in Shanghai. Secondly, many Chinese customers have delayed taking possession of their Model S car while waiting for the government to add the Tesla to the list of electric vehicles exempt from its 8% to 10% purchase tax. , Tesla had imported 4,800 Model S