Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
The Bakery Tour a video screen in front, in which Rosie O'Donnell and Colin Mochrie talk about the history of the bread. After this, guests are able to walk through hallways where they can look through glass windows at a real bakery facility and see sourdough bread being made. The Bakery Tour The Boudin Bakery Tour, which opened with Disney California Adventure on February 8, 2001, is a tour that shows how sourdough bread is made, hosted by Boudin Bakery. In January 2015, the Boudin Bakery Tour was given an update. The tour video screens were removed and the attraction is now self-guided