Bill Gates trustee of Peking University in 2007. Gates was made an Honorary Knight Commander of the Order of the British Empire (KBE) by Queen Elizabeth II in 2005. In November 2006, he was awarded the Placard of the Order of the Aztec Eagle, together with his wife Melinda who was awarded the Insignia of the same order, both for their philanthropic work around the world in the areas of health and education, particularly in Mexico, and specifically in the program """. Gates received the 2010 Bower Award for Business Leadership from The Franklin Institute for his achievements at Microsoft and his
The Road Ahead (Bill Gates book) a "very expensive marketing technique" where a book is placed on sale in multiple countries on the same day (November 24, in this case), giving the book "an almost sure shot at the No. 1 spot on best-seller lists." "The Road Ahead" got a first printing of 850,000 books in North America and several hundred thousand overseas. It was early enough in the history of the World Wide Web that "The New York Times" thought it newsworthy to report that Gates was going to "conduct on-line forums to promote the book" and Penguin had created a "Bill Gates web site