Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
National Bingo Game and the National Prize is presently in the region of £5,000–25,000, depending upon the day of the week and session played, plus the Jackpot Prize – see § New Game. Many players prefer to purchase a strip of six tickets, as this guarantees that all numbers 1–90 appear on the strip, so the players know that they will be marking the strip each and every time a number is called. Technology has improved since the game began in 1986 and currently ADSL secure internet connection is used to collect and distribute data. The National Bingo Game has been in operation