Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
Cowes Week the R.S.Y.C. to the IRC Class 0 winner racing on the first Saturday of the event. In 1950, Sir Peter Scott suggested to King George VI that larger yachts should compete for a new trophy as it was felt that the America's Cup could not be restarted after the war. It was time for another competition of international significance to be introduced. King George was in favour and presented a trophy to the Royal Yachting Association, naming it "The Britannia Cup". It certainly acted as a stimulus to big boat racing after the war. This competition also gave points towards