Wedding dress of Catherine Middleton display at Buckingham Palace from 23 July 2011 until 3 October 2011 during the annual summer exhibition. Before the day, there was much speculation as to what Middleton would choose for her dress. On 6 March, "The Sunday Times" reported on speculation that Middleton had chosen McQueen designer Sarah Burton. Their report stated: "A fashion source said that the dress will be a combination of Middleton's own design ideas and Burton's deep knowledge and understanding of high fashion." The label and Burton both denied any involvement. Burton's work came to the notice of Middleton in 2005 when she attended the
Engagement announcement dress of Catherine Middleton dress has been described as one of Issa's "classic silk jersey dresses", and along with the engagement ring, was paired with "simple black pumps" by Middleton. Designer Issa told "People" that she was elated that Middleton had decided to wear her dress for the engagement announcement, stating: The dress became an instant hit and sold out almost immediately in both the US and the UK after its debut. Within 24-hours the dress (retailing at £385) completely sold out at London's Harvey Nichols store. Averyl Oates, the boutique's buying director, told "Vogue": "The dress worn by Kate sold out almost immediately.