History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S of vehicles in transit at the end of June 2016 was much higher than expected (5,150 including Model X cars), representing 35.8% of the number of cars delivered in the quarter (14,402 vehicles including the Model X). Deliveries in the third quarter of 2016 totaled 16,047 units, for cumulative sales of 38,231 Model S cars during the first nine months of 2016, allowing the Model S to rank as the world's top selling plug-in car during this period, just ahead of the Nissan Leaf. Global Model S sales passed the 150,000 units in November 2016, four years and five months