Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Edina Monsoon Edina Monsoon Edina "Eddie" Monsoon is the main character in the BBC programme "Absolutely Fabulous", played by Jennifer Saunders, who is also the creator of the show. The founder and head of her own PR company, she consistently undermines her own professional success through chronic, self destructive behavior-- including drug addiction, alcoholism, and compulsive eating-- all driven by her desire to recapture her youth as a mod in Swinging London. Constantly attempting to appear young and "hip," she has adopted an extravagant personality and constantly pursues the latest fashion trends and crazes. Barely managing to keep her company afloat, Eddie's