Holy Moly Moly was to close down. As well as the main section, the website used to contain other sections which no longer exist: This is a spin-off website (formerly at http://www.goalymoly.co.uk) from the same team, focusing on "breaking football news, transfer and sacking gossip, WAGs & pictures". This has similar features to the main site, namely The Korner, The Heroes and The Rules. It was briefly launched in 2007 but went on hiatus for four years, and has since relaunched in April 2010. Holy Moly "Holy Moly" was an expression often used by Billy Batson, the alter-ego of Captain Marvel (Now
Alter Ego (magazine) and published the first four issues before turning it over to fan-artist Ronn Foss (and, initially, Foss' wife Myra and his friend Grass Green) who edited issues #5-6. Thomas edited a further four issues, and issue #11 almost a decade later in collaboration with Mike Friedrich. Some material from the original "Alter-Ego" was collected into trade paperback by Bill Schelly as "Alter Ego Best Of Legendary Comics Fanzine" (Hamster Press, 1997) . In 1997, at a reunion of comics fans, Roy Thomas and comics historian Bill Schelly met with TwoMorrows Publishing and agreed to bring back "Alter Ego" as a