Ayrton Senna returned to Bell in 2002 and was incinerated while family members watched. His nephew Bruno wore a modified version of his helmet design (a yellow helmet with a green and blue stripe) during his Formula One career, but the stripes are shaped after an S rather than being straight, under the chin area it has a green stripe, and it has a blue rounded rectangle in the top area. Bruno sported a modified helmet design for the final three races of the 2011 season to honour the 20th anniversary of Ayrton winning his last world championship. At the 1995 Brazilian
McLaren Automotive designed to hone and optimize driving skills. It offers drivers insight into the steps McLaren race drivers take after signing for the team and teaching them how to get the best of themselves and the car. The latest addition to "The Ultimate Series" by McLaren is named after the late Brazilian driver and three times Formula 1 world champion, Ayrton Senna. McLaren and the Instituto Ayrton Senna made an agreement that granted McLaren the rights to the Senna family name. The organization and McLaren made the name exclusive to the car only thus, no other company can use the name