The Power of Half its Sunday collections to a local charity. Baumberger remarked: "What will we learn by practicing the power of half? What will this program teach our children and youth? I cannot wait to find out." Melinda Gates, wife of Microsoft founder Bill Gates, said she was inspired by the Salwens' philanthropic efforts. On December 9, 2010, Bill Gates, Mark Zuckerberg (Facebook's CEO), and investor Warren Buffett signed a promise they called the "Gates-Buffet Giving Pledge", in which they promised to donate to charity at least half of their wealth. After launching the Giving Pledge, the Gates invited the Salwens to Seattle
The Road Ahead (Bill Gates book) a "very expensive marketing technique" where a book is placed on sale in multiple countries on the same day (November 24, in this case), giving the book "an almost sure shot at the No. 1 spot on best-seller lists." "The Road Ahead" got a first printing of 850,000 books in North America and several hundred thousand overseas. It was early enough in the history of the World Wide Web that "The New York Times" thought it newsworthy to report that Gates was going to "conduct on-line forums to promote the book" and Penguin had created a "Bill Gates web site