Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2012 Canadian Direct Insurance BC Men's Curling Championship 2012 Canadian Direct Insurance BC Men's Curling Championship The 2012 Canadian Direct Insurance BC Men's Curling Championship (British Columbia's men's provincial curling championship) was held from February 8 to 12 at the Parksville Curling Club in Parksville, British Columbia. The winning team of Jim Cotter, represented British Columbia at the 2012 Tim Hortons Brier in Saskatoon, Saskatchewan. For the 2011-12 season, the British Columbia Curling Association made changes to the men's championship format. The tournament will be held in a triple knockout format with sixteen teams, and the qualifiers will play in a four team page playoff. This will allow