History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S Tesla Model S was the top selling plug-in electric car worldwide in 2015 and 2016, and by the end of 2017 continued to rank as the second most-sold electric car in history after the Nissan Leaf. The Model S was styled by Franz von Holzhausen, who previously worked for Mazda North American Operations. The car was codenamed" WhiteStar" during research and preliminary development. It was officially announced in a press release on June 30, 2008. The prototype vehicle was displayed at a press conference on March 26, 2009. Exclusive premier of their Model S electric car was held at their