Bruno Senna were it to make the 2009 grid, until Rubens Barrichello was reported to have re-signed with the team. Senna decided not to sign with Mercedes for the 2009 Deutsche Tourenwagen Masters season "to focus completely on his Formula One chances". Bruno Senna said to the BBC in an interview that he did not want to negotiate with Lotus because of sentimental reasons as his uncle Ayrton Senna took his first win with Team Lotus. He also told the BBC that "I felt important to enter F1 now otherwise I would never be in it". He also told the BBC he
McLaren Automotive designed to hone and optimize driving skills. It offers drivers insight into the steps McLaren race drivers take after signing for the team and teaching them how to get the best of themselves and the car. The latest addition to "The Ultimate Series" by McLaren is named after the late Brazilian driver and three times Formula 1 world champion, Ayrton Senna. McLaren and the Instituto Ayrton Senna made an agreement that granted McLaren the rights to the Senna family name. The organization and McLaren made the name exclusive to the car only thus, no other company can use the name