Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Cake Boss forbidding TLC from calling its show "Cake Boss". Since 2006, the company has operated the domain name cakeboss.com, and since 2007, it has sold a bakery management program called CakeBoss. The suit claims that Discovery Communications infringes on its trademark by causing confusion among customers and vendors. In October 2010, Masters Software and Discovery Communications reached a settlement, the details of which are not public. On June 11, 2012, transgender celebrity Carmen Carrera appeared in a "Cake Boss" episode, "Bar Mitzvah, Beads & Oh Baby!", in which she unknowingly participated in a prank involving Cousin Anthony, who was set up