History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S in the Danish market, the Model S was the top selling electric vehicle with 42 units sold. Sales were 112 units in 2013 and 460 in 2014. Model S sales constituted 35% of the sales of luxury cars by mid 2014. A Model S was tested as a taxi, but high price and low range made the project uneconomical. When the AWD model was announced in Autumn 2014, used Model S were sold fast at high price. In October 2015, the Danish Parliament approved to phase out the tax exemption for electric vehicles, and customers rushed to order the Model