Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
National General Insurance 2000, Integon became GMAC Insurance Personal Lines. In 2006, General Motors sold 51% of GMAC (now Ally Financial) to an affiliate of Cerberus Capital Management; at the time 1,179 worked in Winston-Salem. In 2009, American Capital Acquisition Corp., a unit of American Capital Partners LLC of Hauppauge, New York bought GMAC's U.S. consumer property-casualty insurance business GMAC Insurance Holdings, Inc. On July 1, 2013, GMAC Insurance changed its name to National General Insurance. The Winston-Salem operation moved from downtown to Madison Park in June 2014. National General Insurance National General Insurance, formerly the GMAC Insurance Group is a Winston-Salem, North