Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Canadian Direct Insurance Premier League Canadian Direct Insurance Premier League The Canadian Direct Insurance Premier League (also known as the CDI Premier League) is a provincial rugby union competition currently contested by eight clubs in British Columbia, Canada and one in the U.S. state of Washington. The CDI Premier League is organized by the British Columbia Rugby Union. The Canadian Direct Insurance Premier League runs from September to April each year. The league consists of teams from the Lower Mainland, Vancouver Island and Seattle. The teams compete for the prestigious Rounsefell Cup. The trophy was donated by F.W. Rounsefell, a Vancouver insurance broker and financier