Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Jazz Bakery Helms Bakery served as a literary setting in two works of fiction: "Bird Lives!" (1999), a mystery novel by Bill Moody, and "There Will Never Be Another You" (2007) by Carolyn See. Jazz Bakery The Jazz Bakery is a not-for-profit arts presenter in Los Angeles that has showcased many of the world’s most acclaimed jazz artists since it was founded by jazz vocalist Ruth Price in 1992. Price, President & Artistic Director of the Jazz Bakery, is a jazz singer from Philadelphia who toured with bassist/composer Charles Mingus and recorded with drummer Shelly Manne and guitarist Johnny Smith. She created