Bruno Senna were it to make the 2009 grid, until Rubens Barrichello was reported to have re-signed with the team. Senna decided not to sign with Mercedes for the 2009 Deutsche Tourenwagen Masters season "to focus completely on his Formula One chances". Bruno Senna said to the BBC in an interview that he did not want to negotiate with Lotus because of sentimental reasons as his uncle Ayrton Senna took his first win with Team Lotus. He also told the BBC that "I felt important to enter F1 now otherwise I would never be in it". He also told the BBC he
Ayrton Senna that lap. In May of that year, Honda also reconfirmed its return to the sport as McLaren's engine supplier from 2015, with both companies again leveraging on Senna's legend as part of their advertising campaign since. On 25 October 2013, a holiday PlayStation 3 bundle with Gran Turismo 6 was announced which is dedicated to his memory, with some of the proceeds of this bundle going to help the IAS. This was not the first time that Senna was immortalized in a video game since, in 1992, Sega launched "Ayrton Senna's Super Monaco GP II" for its game consoles at