Viviane Senna Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994. Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. In 1979 she graduated in Psychology at the Pontificial Catholic University
Ayrton Senna each edition was limited to 300 units and, just like with the Ducati, all profits from sales were donated to the Ayrton Senna Foundation. In 2013, Ducati also released a special edition of their new top-of-the-range sportbike, the 1199 Panigale S Senna. In 2014, the IAS commissioned a commemorative Vespa that was auctioned for charity. It was custom-painted in the colours of Ayrton Senna's helmet by Alan Mosca, the son of Senna's helmet design creator, Sid, based on more than 50 "T5 Pole Position" models of the PX125 scooter that Ayrton won as part of the award to Formula 1