Where's Wally? 21 September 1987. The "Where's Wally?" books were published in the United Kingdom by Walker Books and in the United States under the title "Where's Waldo?" first by Little, Brown and Company before being taken on by Candlewick Press (Walker Books' American subsidiary publishing company). The first four titles were originally printed in Italy, but later reprinted in China. The books became extremely popular and were localised for many different territories, with name changes for Wally in certain regions. The franchise also spawned other media in a more storyline-based form, including , a comic strip and a series of video
Books and publishing in Pakistan Lahore and Peshawar. Lahore stands out with its numerous publishing houses and has been the hub of the industry from the pre-independence era. Even now, getting a book published from Lahore is much easier than elsewhere. Pakistan's publishing industry also has a lucrative market for Urdu and religious books abroad. A considerable number of books and periodicals are exported to countries like Malaysia, East Africa and the Middle East. Also, a very large number of books is imported in Pakistan mainly from UK and USA. The Inter-Media Growth program of Pakistan and USA have signed an agreement whereby Pakistan can