This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.
What Hurts the Most memorial on the side of the road, to kneel down and say that she saw him, answering his question asked earlier in the video "What do you see?" when they were talking about the future. The music video was directed by Shaun Silva in early 2006. Rascal Flatts' version of the song is set in the key of F minor, with a vocal range of E♭3-C 5. The main chord pattern is Fm-D♭-A♭-E♭. From "Me and My Gang" liner notes. In 2007, German Eurodance trio Cascada recorded a cover of "What Hurts the Most" for their second studio album, "Perfect