Frog cake 2001 the frog cake was listed as a South Australian Heritage Icon by the National Trust of South Australia. The frog cake is a small dessert shaped to resemble a frog with its mouth open, consisting of a sponge base with a jam centre, topped in artificial cream and covered with a thick layer of fondant icing. The recipe today remains identical to the one employed when the cake was first produced in the 1920s. When manufactured, large layers of sponge cake are combined and cut mechanically into shape, covered in the fondant, and the mouth is then formed with
Saidels Bakery nutrition. The S.A.B.I also offers consulting services, provides lectures and tours for groups or individuals and is instrumental in raising the awareness of the benefits of healthy, old-world style artisan baking in a country where such a subject is practically unknown. Unlike most traditional bakeries which sell directly from a storefront, Saidels Bakery was the first bakery in Israel to adopt an , whereby people from all over Israel order products online and have them delivered directly to their homes. In April 2011 the bakery opened an International Department which allows relatives and friends from all over the world to