Madidi titi than choosing a name themselves, Wallace, his team, and WCS auctioned off the naming rights to raise funds for FUNDESNAP ("Fundación para el Desarrollo del Sistema Nacional de Áreas Protegidas"), the nonprofit organization that maintains Madidi National Park. The online casino GoldenPalace.com, one of over a dozen bidders, paid US$650,000 to have the species named after them. Madidi titi The Madidi titi, also known as the GoldenPalace.com monkey or the golden palace monkey, is a titi, a kind of New World monkey, discovered in western Bolivia's Madidi National Park in 2004. Its scientific name is Plecturocebus aureipalatii, the specific epithet
White-eared titi species within the genus "Plecturocebus". Although the exact position of species within the genus "Plecturocebus" in the "P. donacophilus" group with the Rio Beni titi ("P. modestus"), Rio Mayo titi ("P. oenanthe"), Ollala brothers' titi ("P. olallae"), and white-coated titi ("P. pallescens"). The white-coated titi has sometimes been considered a subspecies of the white-eared titi, but they are treated as separate species in the latest edition of Mammal Species of the World. The white-eared titi is a medium-sized primate with grey to orange pelage. The species does not exhibit sexual dimorphism; the male's head and body length averages while females