The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 the reality TV show, "The X Factor" during the 2008, Series 5 season, and in 2010 was used for the debut of the snooker format, Power Snooker. In 2012 it was the venue for a performance by South Korean pop rock band CN Blue. The O2 Bubble was a two-storey bubble-shaped exhibition space built to museum standards, which opened in November 2007. It was made from ETFE, the same material used for the Eden Project, and the bubble itself was reportedly based on the Eden Project. Tutankhamen and the Golden Age of the Pharaohs was the first exhibition in the