Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Academic dress of the University of Cambridge Academic dress of the University of Cambridge The University of Cambridge has a long tradition of academic dress, which it traditionally refers to as academical dress. Almost every degree which is awarded by the University has its own distinct gown in addition to having its own hood. Undergraduates wear college gowns which have subtle differences enabling the wearer's college to be determined. Academic dress is worn quite often in Cambridge on formal, and sometimes informal, occasions, and there are a number of rules and customs governing when and how it is worn. Black gowns (undress) are worn at less formal