Wedding dress of Catherine Middleton display at Buckingham Palace from 23 July 2011 until 3 October 2011 during the annual summer exhibition. Before the day, there was much speculation as to what Middleton would choose for her dress. On 6 March, "The Sunday Times" reported on speculation that Middleton had chosen McQueen designer Sarah Burton. Their report stated: "A fashion source said that the dress will be a combination of Middleton's own design ideas and Burton's deep knowledge and understanding of high fashion." The label and Burton both denied any involvement. Burton's work came to the notice of Middleton in 2005 when she attended the
Engagement announcement dress of Catherine Middleton was released in British supermarket chain Tesco for £16. The dress sold out within one hour of being placed on the Tesco website, and with limited stock available, the store expected to sell-out completely by the end of that week. Tesco's buying director Jan Marchant said: "Kate Middleton looked extremely elegant in her choice of outfit and many women wanted to find a high street replica of this now iconic dress. The rate at which the dress sold out online is testament to how influential Kate's style choices are." A poll by celebrity style website MyCelebrityFashion.co.uk ranked the dress as