Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Winston Churchill: The Wilderness Years Winston Churchill: The Wilderness Years Winston Churchill: The Wilderness Years is an eight-part 1981 drama serial based on Winston Churchill's years in during the 1920s and 1930s. It was made by Southern Television on a budget of £3¼ million and originally broadcast on ITV on Sunday nights at 10 pm. It was written and directed by Ferdinand Fairfax, with historian Martin Gilbert as co-writer. Churchill was played by Robert Hardy, who earned a BAFTA nomination for Best Actor and went on to play him in several other productions. The series focuses on the decade from 1929 to 1939 during which