Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
The Wolf Woman sensational ever filmed, and for that reason the director and his camera man refuse to divulge their secret. So far, in fact, is it removed from ordinary photographic trickery that it bewildered the studio folk when they saw it in the projecting room." Newspaper advertisements for the film called Leila "a modern siren," a woman who "regards men as her rightful prey." The studio's advertising also touted C. Gardner Sullivan's script for its "daring disregard for the artificialities of conventional dramatic construction," noting that he "has no mercy on the 'Wolf Woman' and crowns her career of self glorification and