Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Alessi Bakery bakery filed for bankruptcy. As of March 2014 it continued in business. Alessi Bakery Alessi Bakery is a historic bakery and restaurant in Tampa, Florida. Offering desserts, sandwiches, soups, and breads, the family operated bakery has been in business for more than 100 years. It was founded in 1912 by Nicolo Alessi and delivered Italian bread and Cuban bread by horse-drawn wagon. The business is incorporated as Phil's Cake Box Bakeries. Take-out, dine-in and catering are offered. The bakery also sells wholesale and opened a $20 million 100,000-square-foot bakery plant off Waters Avenue in Town ’N Country, Florida in 2008.