Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Edina Monsoon life is kept in order by her long-suffering daughter, Saffron, who has been caring for her mother ever since she was a child. Jennifer Saunders' real-life friend Lynne Franks is often credited as the inspiration for the character of Edina Monsoon. Like Edina, Franks was a high-powered London businesswoman with her own PR company, two children, an eccentric personality, ostentatious dress sense, and an interest in New Age spirituality and Buddhism. Like Edina, Franks was also notorious for her drug and alcohol use and being a neglectful parent. Franks' son has commented that "Edina is mum. The similarities in the