The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 and often adverse, publicity given to its building in the late 20th century. The O2 was developed inside the dome structure by Anschutz Entertainment Group to a design by Populous and Buro Happold in a £600 million development. In December 2001, it was announced that Meridian Delta, Ltd. had been chosen by the government to develop the Dome structure, originally the Millennium Dome, as a sports and entertainment centre, and to develop housing, shops and offices on 150 acres (0.6 km) of surrounding land. There was also a desire to relocate some of London's tertiary education establishments to the site.