This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.
What Hurts the Most What Hurts the Most "What Hurts the Most" is a song written by American songwriter Jeffrey Steele and English songwriter Steve Robson. Initially recorded by country music artist Mark Wills in 2003 on his album "And the Crowd Goes Wild", it was covered by Bellefire a year later. The first version to be released as a single was by pop singer Jo O'Meara in 2005, from the album "Relentless". Later that year, country band Rascal Flatts covered the song as well, releasing it as the first single from the 2006 album "Me and My Gang", topping the U.S country and