Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Concave cake this concave cake as they see the potential of the trend in other Asian countries. Some China stores were blamed for “shanzhai,” or fake cakes. In 2014, a bakery in China called Grandpa Rick was forced to shut down after it was accused of illegally claiming itself as the franchisee of a Japanese Concave Cake store called Rikuro; Grandpa Rick used its name, logo and false promotion of its history. It used egg yolks and whites out of cartons rather than the fresh ones, as promoted, the company is now under investigation. Concave cake Concave cake (, half-cooked cake) became