Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2013 Canadian Direct Insurance BC Men's Curling Championship – Qualification 2013 Canadian Direct Insurance BC Men's Curling Championship – Qualification Qualification for the 2013 Canadian Direct Insurance BC Men's Curling Championship consisted of both direct and indirect qualification. The defending champion and the highest-ranked team on the Canadian Team Ranking System qualified directly. Fourteen more teams qualified through playdown events and qualification events. The Kootenay Inter-regional qualifier was held from December 7 to 9, 2012 at the Trail Curling Club in Trail. The teams are listed as follows: The Thompson/Okanagan Inter-regional qualifier was held from December 7 to 9, 2012 at the Kelowna Curling Club in Kelowna. The teams are