Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Edina Monsoon between Patsy, her lifelong friend and corrupter, and Saffy (Saffron), her sensible goody-two-shoes daughter. Despite their frequent verbal sparring, Edina and Saffy often show genuine concern and affection for one another. Edina sometimes comforts Saffy without needing to, constantly reminding her daughter that she does love her. In the episode, "The Last Shout", Edina prevented Saffron's marriage to an oppressive man who was treating her appallingly. Edina often shows a deep need to make her daughter proud of her. Saffy meanwhile believes that her mother's neuroses are the result of her lazy, hedonistic and flagrantly irresponsible lifestyle as well as