Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Mecca Bingo two awards at the 2016 EGR Innovation and Marketing Awards: ‘Best Native App’ and ‘Innovation in Bingo’ for their Emoji Bingo game – an App that swaps bingo balls for emojis. In 2017 Mecca Bingo won WhichBingo awards for Best Customer Services and Most Socially Responsible, along with the EGR award for Best Mobile Bingo Product. Mecca Bingo Mecca Bingo (formerly called Top Rank) is a UK-based company and operator of 86 bingo clubs located across major towns and cities. Mecca Bingo is owned by The Rank Group, which operates bingos, casinos and online gaming industries across Belgium, Spain and