Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Wedding dress of Princess Elizabeth short train. The dress, without straps and with long sleeves, provided a "fit and flare silhouette". The wedding was a royal event held following the end of the Second World War. The dress, designed by the Court Designer, had a star-patterned fan-shaped bridal train that was in length. The train, symbolic of rebirth and growth after the war, was stated to be inspired by Botticelli's c. 1482 painting of Primavera, particularly the elaborate embroidery motifs of scattered flowers on the rich satin dress and the tulle veil worn by the royal bride. The material used was ivory silk and a