The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
O2 Academy Leeds band), The Proclaimers, Madness, The Fratellis, Johnny Marr, Beady Eye, The Pogues, Deftones, Band of Horses, Slayer, Crystal Castles and Hot Chip. On 6 November 2008, it was announced that Telefónica Europe (owners of the O Network in the UK) had become the new sponsor of all Academy venues, in a deal with music promotor Live Nation. The deal, which lasts for five years, sees all venues rebranded "The O Academy", in line with Telefónica's purchase of the Millennium Dome (now The O). O2 Academy Leeds The O Academy Leeds (formerly known as the Town and Country Club) is a