Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Gooey butter cake to its popularization by celebrity chef Paula Deen. There has been some controversy from the Loyet family in St. Louis, Missouri that gooey butter cake originally was created in the popular Loyet Bakery. Despite these viral claims on social media, some family members believe that the Loyet Bakery never even existed. Many St. Louis area grocery stores sell fresh or boxed gooey butter cakes. Haas baking sold a widely distributed, square and packaged version in a box that depicts a colorful, if anachronistic scene of aviator Charles Lindbergh's plane the Spirit of St. Louis flying past downtown St. Louis, the