Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Fay Wolf goes more abroad. Wolf has appeared in many television shows such as "All My Children", "Numb3rs", and "". Some of her songs have been used in "The Vampire Diaries", "Grey's Anatomy", "One Tree Hill", "Covert Affairs", and "Pretty Little Liars". Fay's cover for The Outfield's "Your Love" was used exclusively for "Pretty Little Liars" in 2011 with a music video released in 2012. In 2009 Wolf released her first album, "Blankets", which spread via word of mouth. In 2011 she released her first full-length album, "Spiders," funded by a successful Kickstarter campaign. Wolf is multi-talented and writes, plays, and sings