Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Cake Man Raven a master's degree in education. He spent some time working at a stock brokerage firm, but found he did not enjoy the work. He has also carved ice sculptures, which has been featured in the World Trade Center's Windows of the World and during the 1986 and 1988 Grammy Award ceremonies. He baked full-time in Harlem and then opened the Cake Man Raven Confectionery in 2000, at 708 Fulton Street in Brooklyn, where he sold his signature red velvet cake, among other cakes. Former employees now run the bakery in its place. His fans often refer to him as "Cake".