Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna Brazilian cyclist Murilo Fischer wore a helmet based on Senna's helmet colour scheme of yellow with green and blue stripes on stage 11 of the 2015 Giro d'Italia, which finished on the Imola circuit. Half points awarded as less than 75% of race distance was completed. Senna holds these Formula One records: Ayrton Senna Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver who won three Formula One world championships for McLaren in 1988, 1990 and 1991, and is widely regarded as one of the greatest Formula One drivers of all time.