Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Prize Bingo a claim and only then will the computer check it and end the game (or reject it if the player has made a mistake). As well as being announced verbally, most prize bingo establishments feature a TV monitor or several that shows the last called number and how many numbers have been called. In addition to this, the consoles often have a small LED display that shows this information when a game is in progress or the number of remaining credits when there is no game in progress. Prize bingo establishments also usually feature a 'floorwalker', whose job it is