Revenge of the Electric Car movie for anyone interested in cars." "The Guardian" noted that the film "is more than just a snapshot of the gamesmanship behind the creation of mass-market vehicles. "Revenge" offers a look inside the minds of business leaders struggling through one of the most troubled periods of recent economic history. ... [It] captures rich natural tension as it unfolds." The film premiered on television in PBS's Independent Lens series in 2012 and was encored again in 2013 to strong ratings given the expanding popularity and interest in Tesla Motors with the release of its subsequent Model S electric car. Scenes from
Model car on models where model car manufacturers enter similar licensing agreements. Licenses are expensive, which enhances the position of mass producers of model cars, while smaller companies have been marginalized and forced out of business (Clor 1990). For example, when Ferrari entered into an exclusive agreement with Mattel's Hot Wheels, companies like Solido and Bburago felt the crunch, and Bburago went out of business (though the name was eventually reacquired by Maisto). Manufacturers focusing on premium models, usually in white metal and sometimes resin, include Brooklin Models, Western Models, Enchantment Land, Conquest / Madison, Durham Classics, Elegance Models, Mini Auto Emporium,