Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
National Bingo Night (Australian game show) of 365 to complete as opposed to Bingo 500 requiring a total of 500, while Around the World could be potentially won in no more than 9 straight correct guesses (providing no audience member declares bingo). This game involved contestants aiming to have all their bingo balls add up to 500. In this game, the contestant guessed whether the next ball is higher or lower than the last ball drawn out. The player's first guess was higher or lower than their age. This game involved contestants trying to have all the numbers on the bingo balls pulled out appear on