Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Frog cake a hot knife. Fondant eyes of a contrasting colour are manually added to the head, and the completed dessert is presented in a paper patty-pan. The fondant is normally brown, green or pink, but for special occasions colours can include variations such as red and yellow. Having traveled to France in the early 1920s, Gordon Balfour, the nephew of John Balfour, (who was one of the co-founders of Balfours Bakery), found inspiration for the frog cake in European confectionery. The frog cake was introduced by Balfours in 1922 after Gordon's return to Adelaide, during a time in which tearooms were