Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
National Bingo Night (Australian game show) all the numbers on the bingo balls pulled out add up to 365. In this game, the player guessed whether the next ball is black or red. This game involved the contestant trying to make 9 correct guesses to win $50,000 worth of travel. This game involved the contestant trying to have all numbers on the bingo balls drawn to appear on the serial number of their hundred-dollar note. "National Bingo Night" achieved a degree of controversy concerning how the game was played and the allegations that the network has not paid winnings claimed by home viewers and audience members.