Harry Potter during the rise in the popularity of the Harry Potter books. The research also found that children who read Harry Potter books were not more likely to go on to read outside the fantasy and mystery genres. NEA chairman Dana Gioia said the series, "got millions of kids to read a long and reasonably complex series of books. The trouble is that one Harry Potter novel every few years is not enough to reverse the decline in reading." Jennifer Conn used Snape's and Quidditch coach Madam Hooch's teaching methods as examples of what to avoid and what to emulate in
Harry Potter and the Order of the Phoenix (film) was accidentally posted on the IMAX website". The video game version, designed by EA UK, was released 25 June 2007. Lego produced just one set, a model of Hogwarts, the lowest number of sets for a film so far. NECA produced a series of action figures, while a larger array of smaller figures was also produced by PopCo Entertainment, a Corgi International company. The film was the third "Harry Potter" film to be given a simultaneous release in conventional theatres and IMAX. The IMAX release featured the full movie in 2D and the final 20 minutes of the film in