Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna Grand Prix. A few months before his death, Senna had discussed with his sister the foundation of a charitable organization, based on a desire to contribute to those less fortunate in a more organised and effective manner. After his death, Viviane Senna set up the Instituto Ayrton Senna in his honour, which has invested nearly US$80 million over the last 12 years in social programs and actions in partnership with schools, government, NGOs, and the private sector, aimed at offering children and teenagers from low-income backgrounds the skills and opportunities they need to develop their full potential as persons, citizens,