Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Absolutely Fabulous: The Movie on "speaker" and Claudia learns that Kate Moss needs a new PR. Edina and Patsy go to the fashion event with Edina's granddaughter Lola while Saffron "Saffy" Monsoon, Edina's daughter and Lola's mother, has a night out with her new boyfriend Nick (Robert Webb). Edina finds Kate Moss on the balcony overlooking the Thames. As she moves to speak to her, she notices that Claudia is also heading for her. Rushing to get to Kate first, Edina accidentally bumps into her and she falls off the balcony and into the Thames. Hysteria pervades the event as Kate is presumed dead.