Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2014 Canadian Direct Insurance BC Men's Curling Championship am" "Saturday, February 8, 7:00 pm" "Sunday, February 9, 4:00 pm" 2014 Canadian Direct Insurance BC Men's Curling Championship The 2014 Canadian Direct Insurance BC Men's Curling Championship, the provincial men's curling championship for British Columbia, was held from February 4 to 9 at the Vancouver Curling Club in Vancouver, British Columbia. The winning team of John Morris represented the home province of British Columbia at the 2014 Tim Hortons Brier in Kamloops. Sixteen teams will qualify for the provincial tournament through several methods. The qualification process is as follows: The teams are listed as follows: The draw is listed