The Wizarding World of Harry Potter (Universal Orlando Resort) Quidditch Supplies, Weasleys' Wizard Wheezes joke shop, Magical Menagerie, Madam Malkin's Robes for All Occasions, Wiseacre's Wizarding Equipment. Borgin and Burkes is the only shop located in Knockturn Alley. The Wizarding World of Harry Potter was well received by Harry Potter fans. Matt Blum of "Wired" stated "every detail is finely crafted to enhance the experience". An "Orlando Sentinel" article stated "muggles will love their Harry Potter adventure" but identifies the need for the park to offer Universal Express Passes due to large crowds. It also stated Harry Potter and the Forbidden Journey is a truly one-of-a-kind experience that cannot
The Books of Magic began publishing a series of "Books of Magic" young adult novels under the Eos imprint, adapted from the comics series, by Carla Jablonski. Each novel featured cover art by Christopher Moeller. The first book is based on the original miniseries. The subsequent books are based on story arcs in the second series; except "The Children's Crusade", which is based on the Vertigo crossover event of the same name. A film version of "The Books of Magic" has been in development hell for many years. It was originally optioned "by Warners some years before the first Harry Potter book was published"