The Steepwater Band Chicago rock radio station WLUP to open for Bon Jovi at the sold-out United Center. In 2006 the band performed at various festivals and concerts with Umphrey's McGee, Yonder Mountain String Band, Keller Williams, the Doobie Brothers, Ian Gillan (Deep Purple's vocalist), and Cheap Trick. The band's third full-length album, "Revelation Sunday", was released on August 15, 2006 with a release concert held on August 11, 2006, at Chicago's Metro music venue. In September, the band headlined three concerts, with The Soulbreaker Company as the opening act, in Madrid, Bilbao, and Barcelona, Spain. Rick Richards, guitarist of The Georgia Satellites,
Rebranding Rebranding can be applied to new products, mature products, or even products still in development. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations, such as a "Chapter 11 corporate restructuring," "union busting," or "bankruptcy." Rebranding can also refer to a change in a company/ corporate brand that may own several sub-brands for products or companies. Rebranding has become something of a fad at the turn of the millennium, with some companies rebranding several times. The rebranding of Philip Morris to Altria was done to help the company shed its negative