Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna of the 1993 European Grand Prix, the 43rd in the list of the 100 Greatest Sporting Moments. In 2004, a book called "Ayrton: The Hero Revealed" (original title: "Ayrton: O Herói Revelado") was published in Brazil for the 10th anniversary of his death. Senna remains a national hero in Brazil and his grave attracts more visitors than the graves of John F. Kennedy, Marilyn Monroe, and Elvis Presley combined. In addition, to mark the 10th anniversary of Senna's death, on 21 April 2004, over 10,000 people attended a charity match in a football stadium near Imola. The game was organised