Emetophobia in which the phobic person will go to great lengths to avoid even potential situations that could even be perceived as "threatening". Emetophobia is clinically considered an "elusive predicament" because limited research has been done pertaining to it. The fear of vomiting receives little attention compared with other irrational fears. Frank M. Dattilio. "Emetic Exposure and Desensitization Procedures in the Reduction of Nausea and a Fear of Emesis." "Clinical Case Studies" 2.3 (2003): 199-210.</ref> The event of vomiting may make anyone with this peculiar phobia flee the scene. Some may fear someone throwing up, while others may fear themselves throwing
Predictably Irrational Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn