The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
O2 Xda 3.5G PDAphones, announced by O2 in early 2007 and has enhanced multimedia capabilities. It also has Windows Mobile 6.0 operating system, the upgrade from WM5.0. The Xda Zest is an O2 branded Asus P565 handset. The Zest was released in November 2008. It has a 3.2Mp camera, 802.11b/g WiFi, HSDPA, GPS, and 2.8 inch 65k colour touchscreen with a resolution of 640x480 pixels. The Xda Serra is an O2 branded version of the HTC Touch Pro handset was released in November 2008. The Xda Ignito is an O2 branded version of the HTC Touch Diamond handset was released in August