Blue Monday (date) press releases, with 2014 seeing Blue Monday invoked by legal firms and retailers of bottled water and alcoholic drinks. Some versions of the story purport to analyse trends in social media posts to calculate the date. In 2018, Arnall told "The Independent" newspaper that it was "never his intention to make the day sound negative", but rather "to inspire people to take action and make bold life decisions". It was also reported that he was working with Virgin Atlantic and Virgin Holidays, having "made it his mission to challenge some of the negative news associated with January and to debunk
The Monday Life Children's Hospital & Health Center and noticed how much the hospital environment impacted healing outcomes. The organization was launched in 2011 and initially worked with Duke Children's Hospital and Health Center. In 2012, The Monday Life began to partner with other hospitals. In 2013, The Monday Life was featured in a segment of Google's and Mashable's first ever Giving Tuesday Hangout-a-thon. Today, The Monday Life now works with children's hospitals across the country, fulfilling specific needs through their Anddit.com request page. The Monday Life has worked extensively with the Duke Blue Devils men's basketball team, including filming a video with