The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
O2 Centre O2 Centre The O2 Centre is an indoor shopping and entertainment centre on Finchley Road, London, near Finchley Road tube station. It is located in between Hampstead, West Hampstead and Swiss Cottage. It also has a large car park. Now owned by Land Securities, previously X Leisure, and opened in 1998. Despite the same name and originally very similar logo, it is no relation to the O2 telecommunications brand, which was launched 4 years later. The name was chosen as reference to the spacious feel of the building, as O is the chemical formula for dioxygen. Since taking over the