Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Absolutely Fabulous aired on 25 December 2004. This was followed by a short special for Comic Relief in March 2005. In July 2005, Saunders announced she would not be writing or playing Edina again, stating "The 6am calls to go to make-up and all the promotional work wear you down. I would like to write and direct—that would be my joy". However, in November 2010, Lumley revealed to "Playbill" magazine that she had recently spoken to Saunders about the possibility of filming a new series. Lumley and Saunders reunited for the M&S Christmas advert in 2009, along with other stars such as