History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S S before the price increase. It became the most sold car of any kind in Denmark in December 2015, with 1,248 cars delivered that month, out of 1,573 electric cars sold in December. This is the first time ever that an electric car is the best selling car in Denmark. The Model S comprised 98% of luxury cars sold in Denmark in 2015. Cumulative sales in the country reached 3,308 units through December 2015, of which, a record of 2,736 units were sold in 2015. Sales plummeted to 78 units in 2016 after the phasing out of the country's tax