Bruno Senna were it to make the 2009 grid, until Rubens Barrichello was reported to have re-signed with the team. Senna decided not to sign with Mercedes for the 2009 Deutsche Tourenwagen Masters season "to focus completely on his Formula One chances". Bruno Senna said to the BBC in an interview that he did not want to negotiate with Lotus because of sentimental reasons as his uncle Ayrton Senna took his first win with Team Lotus. He also told the BBC that "I felt important to enter F1 now otherwise I would never be in it". He also told the BBC he
Ayrton Senna Hamilton was presented with a Senna helmet that had been worn by Senna during a race. It was given by Senna's family in recognition of Hamilton's 65th pole position, matching Senna's tally. On 9 December 2017, McLaren unveiled the McLaren Senna, a 789bhp track-focused hypercar, named after Senna. On October 1, 2018 Nike and Corinthians unveil a never-before-seen collection honouring Ayrton Senna, including the team's new third kit. The collection #LuteAtéSerEterno [fight until you're eternal] is a tribute to the 30th anniversary of the driver's first world title, which he won at Suzuka, in Japan. In a partnership with the