Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
Cowes Week Cowes Week is held at the beginning of August, set after Glorious Goodwood in the social calendar, which in most years means from the first Saturday after the last Tuesday in July, until the following Saturday. It is occasionally moved to another week if the state of the tides in the normal week is unfavourable or, as in 2012, to avoid a clash with the Olympic Games. The regatta is famous for its fireworks on the final Friday. The display has taken place on the final Friday of the event since the early days and is an iconic finale. Typically