Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Wedding dress of Catherine Middleton wedding of Tom Parker Bowles, the son of Camilla, Duchess of Cornwall. Burton had designed the bridal gown for his bride, fashion journalist Sara Buys. Also suggested were Phillipa Lepley, Victoria Beckham, Sophie Cranston's Libelula, Jasper Conran, Elizabeth Emanuel, Daniella Issa Helayel, Marchesa by Keren Craig and Georgina Chapman, Stella McCartney, Bruce Oldfield, and Catherine Walker. Burton emerged as the odds-on favourite to create the dress amongst bookmakers, so much so that the English bookmaker William Hill stopped taking wagers weeks before the event. David Emanuel, co-designer of the wedding dress of Diana, Princess of Wales, commented to the Canadian