Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Wedding dress of Catherine Middleton wedding to create another copy of the dress. Chinese dressmakers told news reporters they expected to have knock-offs of the dress available one week from the event; one expressed frustration that it was not leaked in advance so that they could have stock prepared earlier. Another suggested a £70 to £90 retail price. The choice of a dress from the fashion house of Alexander McQueen, who had committed suicide in 2010, led Hubert de Givenchy to state "It's a lovely thought, a nice tribute." The dress along with other items pertaining to the Royal Wedding were exhibited at Buckingham Palace