Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Absolutely Fabulous: The Movie Patsy up and tells her about her book, and how it will be "made into a film because it's about her life", whilst Patsy self-applies Botox. The company head (Mark Gatiss) rejects Edina's book because it is lazily written and there is little interest in Edina's PR agency. While Patsy is setting up designer Huki Muki's fashion event, Patsy learns that supermodel Kate Moss is changing her PR, and immediately informs Edina. Patsy phones whilst Edina is at a PR meeting with rival PR Claudia Bing (Celia Imrie) and during the phone call with Patsy she accidentally leaves her phone