Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
TV advertisements by country funded by television advertisements. Norwegian-language programs broadcast from abroad – such as TV3 Norway broadcasting from London in the Norwegian language – must comply to British regulations. Political TV advertisements are strictly prohibited, as are all advertisements for tobacco and alcohol. TV advertisements are monitored by the Norwegian Media Authority (Medietilsynet). In Poland, the national public broadcaster, Telewizja Polska, is partially funded by a licence fee. Advertising breaks on public television can be broadcast only between programmes, except for live events (mostly sport) that contains breaks which can be interrupted. Commercial broadcasters can interrupt programmes for advertising, but some channels