Dally M Medal be established in rugby league in Australia. The medal was sponsored by Rothmans, Benson & Hedges Inc., a tobacco production company. There were two Rothmans Medals awarded each year: one for the best player in the New South Wales Rugby League, and one for the best player in the Brisbane Rugby League. The voting for the Rothmans Medal was the same basic format as the modern day Dally M, except that the votes were determined by the referees, rather than the media. The two Rothmans Medals were first awarded in 1968, and were awarded each year until 1996. In 1997,
Dally in the Alley the proud sponsor of Detroit's Dally in the Alley. Proceeds from the Dally events are used to support North Cass projects which improve the quality of life for people who live and work in the North Cass Community. The North Cass Community Union has used Dally proceeds to fund an environmental lawsuit against the City of Detroit trash incinerator, provide roaming security during nighttime hours and grant scholarships to enable neighborhood children to attend the Art Center Music School. These Artists have converged with a number of other primarily Detroit-based performers on the Dally in the Alley art festival in