Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
TV advertisements by country often divide some longer-length films like "The Ten Commandments" into parts and consider each part as an individual programme. Terrestrial channels can take commercial breaks during breaks in action during sporting events. Pay-television channels can take in-programme commercial breaks, although some pay TV channels schedule advertisements in the same way that terrestrial channels do. Regulations for advertisements on terrestrial channels are more strict than those for pay channels. Non-South Korean channels are not subject to these regulations. Tobacco advertisements are prohibited. Depending on its style, system and other factors while in the process of broadcasting commercial breaks and TV advertisements,