Blue Monday (date) press releases, with 2014 seeing Blue Monday invoked by legal firms and retailers of bottled water and alcoholic drinks. Some versions of the story purport to analyse trends in social media posts to calculate the date. In 2018, Arnall told "The Independent" newspaper that it was "never his intention to make the day sound negative", but rather "to inspire people to take action and make bold life decisions". It was also reported that he was working with Virgin Atlantic and Virgin Holidays, having "made it his mission to challenge some of the negative news associated with January and to debunk
Green Monday the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore. In 2014, Green Monday online sales grossed a record $1.6 billion, albeit still lower than Cyber Monday's $2.68 billion during the same year. Green Monday Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay in 2007 to describe the best sales day in December, usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas. In