Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
Cowes cows. The name was subsequently transferred to fortifications built during the reign of Henry VIII on the east and west banks of the river to dispel a French invasion, referred to as cowforts or cowes. They subsequently gave their names to the towns of Cowes and East Cowes, replacing the earlier name of Shamblord. The town's name has been subject to dispute in the past, sometimes being called Cowes, and then West Cowes. For example, a milestone from the 17th century exists, calling the town Cowes, but up until the late 19th Century the Urban District Council bore the name