Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
Cowes Week very diverse range of interests. Key shoreside events of Cowes Week include the festivities within Cowes Yacht Haven, on Cowes Parade and at Shepards Wharf Marina. Each of these venues offer entertainment for the general public as well as those racing. Traditionally at the end of the Cowes Week event, a fireworks display is held. This has occurred for more than 150 years. In recent years contributions to the funding of the display have been requested by the community who enjoy and benefit from them. "The Queen's Cup" was presented to the Royal Southampton Yacht Club by Queen Victoria in