Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Edina Monsoon which forces Edina to briefly economize. Saffy's father Justin, Edina's second husband, is homosexual and for a time has a boyfriend named Oliver, who runs an antique shop with him. Marshall Turtle, Edina's first husband, is the father of her estranged son Serge. Marshall is a Hollywood producer with a history of substance abuse, who claims to have only married Edina because he was drunk at the time. Edina's son Serge is alluded to throughout the series, but only appears once in the special "Gay". Serge left home at a young age, having been traumatized by his childhood with Edina.