Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Winston Smith (artist) Winston Smith (artist) Winston Smith (born May 27, 1952) is an artist who primarily uses the medium of collage. He is probably best known for the artwork he has produced for the American punk rock group Dead Kennedys. He also designed the Motéma Music logo. Smith is particularly known for his collaborations with Jello Biafra (former Dead Kennedys frontman) and Alternative Tentacles, for whom he has done numerous covers, inserts, advertisements, flyers, and logos. He is responsible for the famous Alternative Tentacles logo as well as the well-known Dead Kennedys logo and six of their record covers. One of his