Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna the Instituto Ayrton Senna (IAS). Senna was often quoted as using driving as a means for self-discovery and racing as a metaphor for life: "The harder I push, the more I find within myself. I am always looking for the next step, a different world to go into, areas where I have not been before. It's lonely driving a Grand Prix car, but very absorbing. I have experienced new sensations, and I want more. That is my excitement, my motivation." Towards the end of his career, Senna became increasingly preoccupied with the dangers of his profession. On the morning of