Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Urban Wolf a V8 engine!” Actor Vincent Sze plays the role of Justin Case. Interview with Laurent Touil-Tartour Urban Wolf Urban Wolf is an award-winning online non-verbal drama series, with 15 webisodes of 4 minutes long each. The movie was written, produced and directed by Laurent Touil-Tartour. The world premiere and first public screening of the show took place at Comic-Con 2009, in San Diego. In 2009, at the 4th Annual Los Angeles Independent Television Festival "Urban Wolf" won the Award for Best Drama. And in 2011, during the 15th Annual Webby Awards "Urban Wolf" won the People's Voice Award for Best