Haptic technology manufacturers such Nokia, LG and Motorola have included different types of haptic technologies in their devices; in most cases, this takes the form of vibration response to touch. Alpine Electronics uses a haptic feedback technology named "PulseTouch" on many of their touch-screen car navigation and stereo units. The Nexus One features haptic feedback, according to their specifications. Samsung first launched a phone with haptics in 2007. Surface haptics refers to the production of variable forces on a user's finger as it interacts with a surface, such as a touchscreen. Tanvas uses an electrostatic technology to control the in-plane forces experienced
Haptic technology type of physical haptic feedback. Disney took on this research because they believed that technology is advancing towards more virtual or augmented reality applications. According to Disney, the missing piece in this emerging computer-augmented world is the absence of physical feeling of virtual objects. Disney's main intention for this research was to encourage other research regarding new applications of non-contact haptic feedback. In 2013, Microsoft explored the same area as Disney. They used air vortex rings in order to try and provide haptic feedback for an at-a-distance interaction. Microsoft mostly focused on the study of vortex formation theory and parameters