The Steepwater Band Chicago rock radio station WLUP to open for Bon Jovi at the sold-out United Center. In 2006 the band performed at various festivals and concerts with Umphrey's McGee, Yonder Mountain String Band, Keller Williams, the Doobie Brothers, Ian Gillan (Deep Purple's vocalist), and Cheap Trick. The band's third full-length album, "Revelation Sunday", was released on August 15, 2006 with a release concert held on August 11, 2006, at Chicago's Metro music venue. In September, the band headlined three concerts, with The Soulbreaker Company as the opening act, in Madrid, Bilbao, and Barcelona, Spain. Rick Richards, guitarist of The Georgia Satellites,
Rebranding large complex organizations. Rebranding affects not only marketing material but also digital channels, URLs, signage, clothing, and correspondence. Rebranding Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move