Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Catherine, Duchess of Cambridge naming her among a group of people who they most associated with UK culture. These included: William Shakespeare, Queen Elizabeth II, David Beckham, J. K. Rowling, The Beatles, Charlie Chaplin, Elton John and Adele. In June 2016, she took part in her first magazine shoot for "Vogue"'s centenary issue appearing on the cover. In 2018, "Tatler" named her on its list of Britain's best dressed people, praising her for "recycling her looks, rather than wearing them as one-offs", as well as her use of "both high street and high-end brands". The "Kate Middleton effect" is the trend that the Duchess