Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Winston (Overwatch) on the Horizon Lunar Colony. Winston imagines himself and other characters as the characters from the novel; Winston himself is imagined as Sun Wukong, also known as the Monkey King in the novel. In 2016, the Jinx clothing line released T-shirts featuring Winston. Players who purchased the Origins Edition of "Overwatch" receive a "baby Winston" battle pet, based on his appearance in the "Recall" cinematic, in "World of Warcraft"; these players will also receive a player avatar of Winston for "". Winston has been positively received by gaming outlets. Nick Schager of "The Daily Beast" praised the animation seen in