Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
TV advertisements by country removed before the start of the commercial break. There are usually two commercial breaks in a half-hour programme and three commercial breaks in an hour-long programme, with the exception of news programmes. Terrestrial television can only broadcast advertisements during the programme that was currently aired except before announcing the breaking of fast in the month of Ramadan, although advertisements may be included during CJ Wow Shop on Media Prima television channels such as NTV7 and TV9 as of June 2016. Because Malaysian television advertisements were controlled by the government department, the Malaysian TV advertising permit number appears during the first