Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Winston Garcia Winston Garcia Winston Fiel Garcia (born May 21, 1958) is a Filipino economist, politician, lawyer and corporate leader who was the General Manager and President of Government Service Insurance System from January 25, 2001 to September 2010. He has also served as the director and board member of several of the biggest institutions in the Philippines such as the Philippine Stock Exchange, San Miguel Corporation, Meralco and many more. Garcia was born and raised in Cebu, Philippines, to a family of lawyers. He is the son of former Deputy Speaker of the House of Representatives of the Philippines Pablo P.