The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 The O2, including a hotel, although the building of much of the extended development depends on how much investment can be made by AEG "(See below section about possible future developments for details)". In 2008, the functions of English Partnerships were transferred to the Homes and Communities Agency. Ravensbourne, a specialist art and design institution previously located in Chislehurst, moved to a new campus built immediately adjacent to The O2 in September 2010. The David Beckham Academy football school ran nearby from 2005 to 2009. The cost of developing the whole Greenwich Peninsula area was estimated at 4 billion pounds