The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
C2C: Country to Country 2014 C2C: Country to Country 2014 C2C: Country to Country 2014 was the second festival - a country music festival which takes place at The O2 Arena in London every year. The event was jointly developed by The O2 Arena and SJM Concerts, collaborating with the Country Music Association. The second C2C: Country to Country festival was held on 15–16 March 2014 at the O2 Arena in London, and also on 14–15 March 2014 at The O2 in Dublin; aside from Martina McBride, who only played the London show. Zac Brown Band and Brad Paisley headlined the two nights. Headline acts