Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Engagement announcement dress of Catherine Middleton dress has been described as one of Issa's "classic silk jersey dresses", and along with the engagement ring, was paired with "simple black pumps" by Middleton. Designer Issa told "People" that she was elated that Middleton had decided to wear her dress for the engagement announcement, stating: The dress became an instant hit and sold out almost immediately in both the US and the UK after its debut. Within 24-hours the dress (retailing at £385) completely sold out at London's Harvey Nichols store. Averyl Oates, the boutique's buying director, told "Vogue": "The dress worn by Kate sold out almost immediately.