Revenge of the Electric Car movie for anyone interested in cars." "The Guardian" noted that the film "is more than just a snapshot of the gamesmanship behind the creation of mass-market vehicles. "Revenge" offers a look inside the minds of business leaders struggling through one of the most troubled periods of recent economic history. ... [It] captures rich natural tension as it unfolds." The film premiered on television in PBS's Independent Lens series in 2012 and was encored again in 2013 to strong ratings given the expanding popularity and interest in Tesla Motors with the release of its subsequent Model S electric car. Scenes from
Model car & Gowland 2007). On the heels of the promotional model business, Aluminum Model Toys or AMT introduced model car kits in 1957. Jo-Han, Revell and Monogram also started producing model car kits about this same time. Most of these were known as "annual" kits, and were the unassembled kit version of the promotional models or 'promos' representing the new cars that were introduced at the beginning of each model year. As early as 1962, avid British collector Cecil Gibson had even written a book on plastic model cars (Gibson 1962). By the mid-1960s, plastic model kits had become more plentiful