Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Wedding dress of Catherine Middleton from 23 July 2011 until 3 October 2011. The method of displaying the dress and tiara (on a headless mannequin lit by white lighting) was reported to have been described as "horrid" by the Queen during a private tour of the exhibition with the Duchess of Cambridge in July 2011. A microphone overheard the Queen remarking to the Duchess "It's made to look very creepy" while Catherine responded that it had a "3D effect". The dress helped attract a record number of visitors to Buckingham Palace in the summer months of 2011. It was also reported to have helped raise