Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
1971 NASCAR Winston Cup Series 1971 NASCAR Winston Cup Series The 1971 NASCAR Winston Cup Series season began on Sunday February 14 and ended on Sunday November 20. Richard Petty was the champion for this Winston Cup season. After 20 years of being named the "NASCAR Grand National Series", R. J. Reynolds first became the primary sponsor in a decade where the growing anti-tobacco movement banned its advertisement on television and motorsports was the ideal place to place their advertisements. Through NASCAR, Winston merchandise was unveiled to live viewers of the races (since they were not allowed to advertise to a televised audience). This kind