Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
Coronation of the British monarch on Christmas Day, possibly in imitation of the Byzantine emperors, and John's was on Ascension Day. Elizabeth I consulted her astrologer, John Dee, before deciding on an auspicious date. The coronations of Charles II in 1661 and Anne in 1702 were on St George's Day, the feast of the patron saint of England. Under the Hanoverian monarchs in the late eighteenth and nineteenth centuries, it was deemed appropriate to extend the waiting period to several months, following a period of mourning for the previous monarch and to allow time for preparation of the ceremony. In the case of every monarch