Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Academic dress of the University of Cambridge events, while on special days (such as the days of General Admission to Degrees) full academical dress is worn, consisting of gown, hood and headdress with Doctors in festal dress. The University's officials also have ancient forms of academic dress, unique to the University. Most undergraduates buy or borrow a gown in their first week at Cambridge for the purpose of matriculation, which is the formal ceremony of enrolment in the University. It is more common to buy a gown, especially at the more traditional colleges, as the number of occasions on which it is worn quickly repays the investment.