Bill & Melinda Gates Foundation set conditions so that these contributions do not simply increase the foundation's endowment, but effectively work as a matching contribution, doubling the foundation's annual giving. Bloomberg News noted, "Buffett's gift came with three conditions for the Bill & Melinda Gates Foundation: Bill or Melinda Gates must be alive and active in its administration; it must continue to qualify as a charity; and each year it must give away an amount equal to the previous year's Berkshire gift, plus an additional amount equal to 5 percent of net assets. Buffett gave the foundation two years to abide by the third requirement."
The Road Ahead (Bill Gates book) a "very expensive marketing technique" where a book is placed on sale in multiple countries on the same day (November 24, in this case), giving the book "an almost sure shot at the No. 1 spot on best-seller lists." "The Road Ahead" got a first printing of 850,000 books in North America and several hundred thousand overseas. It was early enough in the history of the World Wide Web that "The New York Times" thought it newsworthy to report that Gates was going to "conduct on-line forums to promote the book" and Penguin had created a "Bill Gates web site