The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 Arena held on 8–10 March 2019. Despite being open for only 200 days per year (the equivalent of seven months), the venue sold over 1.2 million tickets in 2007, making it the third most popular venue in the world for concerts and family shows, narrowly behind the Manchester Arena (1.25 million) and Madison Square Garden in New York City (1.23 million). As of 2018, the O2 Arena was still the busiest music arena in the world in terms of ticket sales. The O2 Arena The O2 Arena is a multi-purpose indoor arena located in the centre of The O2 entertainment complex