Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
New Line Television Warner in 1996. From October 2006, MGM Television began distributing New Line's films and television series. In February 2008, New Line Cinema was merged with Warner Bros. and hence ceased to exist as a separate entity. In turn, New Line Television was folded into Warner Bros.' television division. On 13 November 2017, it was announced that Amazon had acquired the global television rights to "The Lord of the Rings," committing to a multi-season television series. The series will not be a direct adaptation of the books, but will instead introduce new stories that are set before "The Fellowship of the