Blue Monday (date) press releases, with 2014 seeing Blue Monday invoked by legal firms and retailers of bottled water and alcoholic drinks. Some versions of the story purport to analyse trends in social media posts to calculate the date. In 2018, Arnall told "The Independent" newspaper that it was "never his intention to make the day sound negative", but rather "to inspire people to take action and make bold life decisions". It was also reported that he was working with Virgin Atlantic and Virgin Holidays, having "made it his mission to challenge some of the negative news associated with January and to debunk
Native American Day as Native American Day in South Dakota. On Oct 3, 2017, The Proclamation of Native American day was announced by the Mayor of Sioux Falls, South Dakota. Accepting the Proclamation would be the Lakota-Dakota-Nakota representatives of Sioux Falls. South Dakota and Vermont, which celebrates Indigenous Peoples' Day, are the only states to practice non-observance of the federal holiday of Columbus Day. In 1994 the state General Assembly established the "fourth Monday in September of each year" to be especially observed in Tennessee as "American Indian Day" (TCA 15-2-106), "to recognize the contributions of American Indians with suitable ceremony and fellowship