Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
East Cowes which features distinctive turrets imitating those found on a German castle. The name "Estcowe" (East Cowes) originally comes from one of two sandbanks each side of the River Medina estuary, so called after a supposed likeness to cows. The name was subsequently transferred to fortifications built during the reign of Henry VIII on the east bank (East Cowes Castle) to dispel a French invasion, referred to as cowforts or cowes, which subsequently gave the name to the town. The naming of Cowes was done in a similar fashion. They replaced the earlier name of Shamblord. The settlement of "Shamblord" at