Frog cake of the first items to be selected as a South Australian Icon by the National Trust of South Australia during the 165th anniversary of the state, adding the frog cake to the National Heritage Listing as a "movable asset". Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company. When the company was placed into receivership in 2000, a column in "The Advertiser" by Rex Jory called for people to support the company by purchasing the cakes, and in response sales doubled to an "all-time high". Similarly, the
Saidels Bakery nutrition. The S.A.B.I also offers consulting services, provides lectures and tours for groups or individuals and is instrumental in raising the awareness of the benefits of healthy, old-world style artisan baking in a country where such a subject is practically unknown. Unlike most traditional bakeries which sell directly from a storefront, Saidels Bakery was the first bakery in Israel to adopt an , whereby people from all over Israel order products online and have them delivered directly to their homes. In April 2011 the bakery opened an International Department which allows relatives and friends from all over the world to