History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S making the Model S the second best selling car in the segment after the Mercedes-Benz E-Class (11,684) and ahead of the BMW 5 Series (10,551). According to Wards's Auto, the Model S topped the American upper luxury segment in 2016, followed by the Mercedes S-Class (18,803) and the BMW 7-Series (12,918). An estimated 92,317 Model S cars have been sold in the United States up until December 2016, representing about 57% of Model S global sales through November 2016. Model S sales in the American market passed the 100,000th unit mark in early June 2016, achieving this milestone in less