Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Bingo (United Kingdom) on paper (unless the customer is playing on an electronic terminal). It's a simple full house game with a given in-house jackpot based on the number of tickets sold. In addition the following windfalls apply: The prevalence of the online bingo games has dramatically increased the number of online gamers and many online gaming community members in the UK have started learning and participating in bingo. In the UK, entering a bingo hall premises or taking part in online bingo is illegal to anyone under the age of 18 because it is regarded as gambling. According to The Rank Group,