Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Instituto Ayrton Senna Instituto Ayrton Senna The Instituto Ayrton Senna (English: Ayrton Senna Institute; abbreviated IAS) is a Brazilian non-governmental organization, intended to help create opportunities for human development to young Brazilians in cooperation with businesses, governments, municipalities, schools, universities and NGOs. As of 2018, the organization currently has 24 key members in the team, 12 board members and 12 advisers. The Institute is located at Pinheiros district in the subprefecture of the same name at São Paulo, Brazil. Two months before Ayrton Senna’s fatal crash at Imola, he and his sister, Viviane Senna, had discussed creating a charitable organization with the intent