Sorbus aucuparia and flexible wood has traditionally been used for woodworking. It is planted to fortify soil in mountain regions or as an ornamental tree and has several cultivars. The binomial name "Sorbus aucuparia" is composed of the Latin words "sorbus" for service tree and "aucuparia", which derives from the words "avis" for "bird" and "capere" for "catching" and describes the use of the fruit of "S. aucuparia" as bait for fowling. The plant is commonly known as rowan and mountain-ash, and has also been called Amur mountain-ash, European mountain-ash, quick beam, quickbeam, or rowan-berry. The names rowan and mountain ash may
Rowan by some commentators. In the Canadian provinces of Newfoundland and Labrador and Nova Scotia, this species is commonly referred to as a "dogberry" tree. In German, "Sorbus aucuparia" is known as the "Vogelbeerbaum" ("bird-berry tree") or as "Eberesche". The latter is a compound of the name of the ash tree ("Esche") with what is contemporarily the name of the boar ("Eber"), but in fact the continuation of a Gaulish name, "eburo-" (also the name for a dark reddish-brown colour, cognate with Greek "orphnos", Old Norse "iarpr" "brown"); like "sorbus", "eburo-" seems to have referred to the colour of the berries;