Viviane Senna Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994. Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. In 1979 she graduated in Psychology at the Pontificial Catholic University
Ayrton Senna of the 1993 European Grand Prix, the 43rd in the list of the 100 Greatest Sporting Moments. In 2004, a book called "Ayrton: The Hero Revealed" (original title: "Ayrton: O Herói Revelado") was published in Brazil for the 10th anniversary of his death. Senna remains a national hero in Brazil and his grave attracts more visitors than the graves of John F. Kennedy, Marilyn Monroe, and Elvis Presley combined. In addition, to mark the 10th anniversary of Senna's death, on 21 April 2004, over 10,000 people attended a charity match in a football stadium near Imola. The game was organised