Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2010 Canadian Direct Insurance BC Men's Curling Championship BC Men's Curling Championship. Only 4 berths advance to the next competition. The 2010 championship was hosted by Kal-Tire. 2010 Canadian Direct Insurance BC Men's Curling Championship The 2010 Canadian Direct Insurance BC Men's Curling Championship (British Columbia's men's provincial curling championship) was held February 1–7 at the Vernon Curling Club in Vernon, British Columbia. The winning Jeff Richard team represented British Columbia at the 2010 Tim Hortons Brier in Halifax, Nova Scotia. The teams that advanced to compete in the championships competed in either a coastal or interior championships, as part of the British Columbia Men's Curling Championship. These