Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Sun Bingo signed a five year deal to operate Sun Bingo as part of Virtue Fusion, Playtech's Bingo division. Sun Bingo offering bingo games such as 90 ball bingo, 75 ball and 80 ball bingo alongside online slots, scratch cards and online games. Now it is a huge online platform for gambling, with a big choice of video slots, own players community and online chat with host. Sun Bingo has a popular televised game of bingo named "Having a ball". The show began in 2006, and is presented by hosts Brian Dowling, Rustie Lee and Jean Martyn. Each show is split into