Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
RSA Insurance Group office is 20 Fenchurch St, London. Other key UK offices are located in Liverpool, Bristol, Manchester, Chelmsford, Glasgow, Cardiff, Sunderland, Belfast, Peterborough, Halifax, Birmingham, and Horsham. RSA, including its More Th>n brand, announced itself to be the first carbon neutral insurance company in the UK on 2 December 2006. RSA owns the More Than direct car, home, pet and travel insurance brand in the United Kingdom, recognised widely for its former Lucky The Dog advertisements and its "MORE IS ..." campaign. More Than also sells van, business car, shops and offices and business insurance through its More Than Business operation..