History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Plug-in electric vehicles in the United States 75% in three years. In contrast, most conventionally powered vehicles in the same period depreciate between 45% to 50% . The Tesla Model S is more like conventional cars, with three-year depreciation of about 40%. And plug-in hybrids depreciate less than all-electric cars but still depreciate faster than conventionally powered cars. Researchers from the University of California, Davis conducted a study to identify the factors influencing the decision to adopt high-end battery electric vehicles (BEV), such as the Tesla Model S, as these vehicles are remarkably different from mainstream BEVs. Based on a questionnaire responded by 539 high-end adopters and