Beer in Africa Bedele were acquired by Heineken's parent company and re-branded. Some of the best Ethiopian brands include: Golden Star, brewed by the Golden Star Brewery, is the unique beer in Eritrea after the closing of Asmara Brewery (ex Melotti) which had been brewing beer since the colonial era. Tusker, brewed by the Kenya Breweries Limited, is the most-popular beer in Kenya. Popularly known as "Keroro" beer, Tusker is a source of Kenyan pride highlighted in the late 1990s, when East African Breweries waged a marketing war against Castle Breweries, a subsidiary of international brewing giant SABMiller. In this media campaign, Castle,
Beer in France while supermarket sales increased 6.5% in the same period. In 2010 supermarkets (GMS - magasins de détail) sales went down 1.1% (in terms of volume) and cafés, hotels and restaurants (CHR - cafés, hôtels et restaurants) sales dropped 3.5%. Beer in France Most beer sold in France is mass-produced, with major breweries having control of over 90% of the market and pilsner lagers predominating. There are also distinctive traditional beer styles, such as the top-fermented Bière de Garde. In recent years, France has also seen a proliferation of microbreweries. Before industrialisation, most beer was brewed in small rural breweries, which