Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2016 Canadian Direct Insurance BC Men's Curling Championship listed as follows: "Saturday, February 13, 2:00 pm" "Saturday, February 13, 7:00 pm" "Sunday, February 14, 11:00 am" "Sunday, February 14, 4:00 pm" 2016 Canadian Direct Insurance BC Men's Curling Championship The 2016 Canadian Direct Insurance BC Men's Curling Championship were held from February 10 to 14 at the Nelson Curling Club in Nelson, British Columbia. The winning Jim Cotter rink represented British Columbia at the 2016 Tim Hortons Brier in Ottawa. Sixteen teams qualified for the provincial tournament through several methods. The qualification process is as follows: The teams are listed as follows: <nowiki>*</nowiki>Regular skip Tyler Tardi could not