Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Winston, Suffolk the centre of Winston. The station at Stowmarket is on the main line between Norwich and London. Winston lies just off the A1120 which is a direct road to Stowmarket, the nearest market town. The Village of Debenham nearby provides the local primary and secondary schools, while also providing local police and fire station, the centre of Debenham is approximately 1.5 miles from the centre of Winston, making it an easy place to get to. The nearest major town is Ipswich which is 30-minute drive and just under 13 miles to the centre of Ipswich from the village of Winston.