History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S the Mercedes-Benz S-Class. European Model S sales in 2015 totaled 15,515 units, ranking second after the Renault Zoe (18,727) and ahead of the Leaf (15,455). The Model S captured 15.9% of the European all-electric segment sales in 2015. The Model S topped the European luxury car segment in 2015, ahead of the Mercedes-Benz S-Class (14,990), the segment's leader in previous years. Norway was the largest market in 2015 with 4,039 units sold. Cumulative Model S sales in Europe totaled 28,149 units by the end of 2015. A total of 23 units were sold during 2014. During its first full month