Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
Winston Adams he was awarded the Silver Fox award by Scouts Canada. The Silver Fox is awarded for service of the most exceptional character to Scouting in the international field. In 2017, he was awarded the 359th Bronze Wolf, the only distinction of the WOSM, awarded by the World Scout Committee for exceptional services to world Scouting. Winston Adams Winston Adams (1949—) is a South African Scout leader who has held regional and international leadership positions in the World Scout Bureau's Africa Scout Region. Adams joined 5th Cape Town Cub Pack in District Six in Cape Town when he was 9 years