Viviane Senna Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She is president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, headquartered in São Paulo since November 1994. Viviane Senna was born in São Paulo to Milton Teodoro Guirado da Silva and Neide Senna da Silva. In 1979 she graduated in Psychology at the Pontificial Catholic University
Universal Genève Chaux-de-Fonds-based watchmaker Cyma. Many celebrities, writers, business executives and diplomats from around the globe have owned both contemporary and vintage Universal Genève watches: The 1997 and 1998 Universal "Ayrton Senna" sports chronograph watches were named after late Formula One race car driver Ayrton Senna. As the limited edition watch bears Senna's name, proceeds from sales were to endow Instituto Ayrton Senna, an anti-poverty charity started by his sister, Vivianne. In the late 1990s, "Playboy" illustrator LeRoy Neiman appeared in a print campaign promoting Universal Genève, with Neiman pictured in his studio wearing a Universal Genève Golden Janus and his oil