Edina Monsoon have made her successful. In the first episode, "Fashion", she prides herself as "going down in history as the woman that put Princess Anne in a Vivienne Westwood basque." She has a totally incompetent PA named Bubble (Jane Horrocks), whom Edina employs because she makes her look more competent. Edina visits her office infrequently, and only for a few hours at a time, preferring to spend her days shopping and lunching with her best friend Patsy. More often than not, Edina's business ventures fail rather than triumph. She is easily distracted, averse to work, and shows little knowledge of her
Absolutely Fabulous (series 5) follows Edina and Patsy as they reluctantly accompany Emma Bunton to the taping of Comic Relief at the BBC Television Centre. Inside, a member of the production staff can't find Emma's name on the list of presenters, prompting Edina to suggest they check again under Queen Noor or Lulu. Emma and Edina bicker in a dressing room when Edina insists that the point of Emma's participation should be to gain greater exposure for herself. Edina urges Emma to lobby director and Comic Relief founder Richard Curtis for a role in one of his films. When Richard visits the dressing room