Bruno Senna were it to make the 2009 grid, until Rubens Barrichello was reported to have re-signed with the team. Senna decided not to sign with Mercedes for the 2009 Deutsche Tourenwagen Masters season "to focus completely on his Formula One chances". Bruno Senna said to the BBC in an interview that he did not want to negotiate with Lotus because of sentimental reasons as his uncle Ayrton Senna took his first win with Team Lotus. He also told the BBC that "I felt important to enter F1 now otherwise I would never be in it". He also told the BBC he
Ayrton Senna by a logo with a double S, after his full surname, "Senna da Silva". This logo is meant to represent an S chicane on a racing circuit. The Senna brand was on apparel, watches, bicycles (Carraro), motorcycles and boats. Hublot, TAG Heuer, and Universal Genève have created limited-edition watches to honour Senna, both during his lifetime and after his death. Many safety improvements were made in the sport following Senna's and Ratzenberger's deaths and Barrichello's crash. These include improved crash barriers, redesigned tracks, higher crash safety standards (such as larger sills along the driver cockpit) and major cuts to engine