Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Engagement announcement dress of Catherine Middleton was released in British supermarket chain Tesco for £16. The dress sold out within one hour of being placed on the Tesco website, and with limited stock available, the store expected to sell-out completely by the end of that week. Tesco's buying director Jan Marchant said: "Kate Middleton looked extremely elegant in her choice of outfit and many women wanted to find a high street replica of this now iconic dress. The rate at which the dress sold out online is testament to how influential Kate's style choices are." A poll by celebrity style website MyCelebrityFashion.co.uk ranked the dress as