History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Tesla Model S ranked as the top selling plug-in electric vehicle in the U.S. with about 4,900 units delivered, followed by the Chevrolet Volt with 4,244 units. During 2013, the Model S was called as the least stolen car in the United States by the "Value Walk" financial website, with a theft rate of 0.15 per 1,000 units produced. By comparison, the U.S. average is 3.51 cars stolen per 1,000 produced. According to Edmunds.com, between January and August 2013 the Model S achieved a high market share of new car sales among the U.S. most expensive ZIP codes, as rated by Forbes, led