Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
King of the Hammers (Unlimited Trophy Trucks), and a new ULTRA4 vs. Rock Bouncer shootout held on Monday night of race week. There are tens of thousands of spectators who come out to watch King of the Hammers, they all gather at Johnson Valley, a Bureau of Land Management (BLM) area near Yucca Valley. For the week (which happens to be nine days long), the Means Dry Lake bed turns into what the spectators call "Hammertown". There are more than 400 teams and 60,000 spectators for this event. Each day there is a new race: dirt bikes, quads, Side by Side or UTVs (Utility