Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
National Bingo Game for over 25 years and has an unblemished operating record under both The Gaming Board of Great Britain and currently The Gambling Commission. There have been some controversial incidents with winners in the past, but these have tended to be few and far between. Of these incidents the majority of cases have been related to disagreements between players, where informal agreements between players to each share their winnings with the other/s, have not been honoured. That said there are also cases where some bingo customers share their major winnings with fellow bingo players, even when they are not present in