The O2 venue, rebranded The O2, was reopened to the public on 24 June 2007 with a concert by Bon Jovi in the arena. The O2 celebrated its first year with a book, including a double page picture of Elton John from his September 2007 "Red Piano" show. Prior to this reopening, other events took place, including a soft opening for residents of the area to explore the entertainment district and an opening for staff called "The O2 Premiere" which featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx. An event called "Out of the Blue" featuring circus acts also took
The O2 screen-size, in London, and the sixth largest screen in the UK. It uses the vista ticketing system, where tickets can be purchased from any stall selling refreshments. Cineworld began operating the cinema, taking over from Vue in 2010. Fast food outlets have been banned from the development as the theme is 'aspirational but accessible', trying to avoid it being seen as a shopping centre but more like Covent Garden. Announced in 2011, Up at The O2 officially opened on 21 June 2012. It involves an expedition across the roof of The O2 along a 190m long tensile fabric walkway. Halfway,