Holy Moly Moly was to close down. As well as the main section, the website used to contain other sections which no longer exist: This is a spin-off website (formerly at http://www.goalymoly.co.uk) from the same team, focusing on "breaking football news, transfer and sacking gossip, WAGs & pictures". This has similar features to the main site, namely The Korner, The Heroes and The Rules. It was briefly launched in 2007 but went on hiatus for four years, and has since relaunched in April 2010. Holy Moly "Holy Moly" was an expression often used by Billy Batson, the alter-ego of Captain Marvel (Now
Alter ego Alter ego An alter ego (Latin for "other self") is a second self, which is believed to be distinct from a person's normal or true original personality. A person who has an alter ego is said to lead a double life. The term appeared in common usage in the early 19th century when dissociative identity disorder was first described by psychologists. Cicero coined the term as part of his philosophical construct in 1st-century Rome, but he described it as "a second self, a trusted friend". A distinct meaning of "alter ego" is found in literary analysis used when referring to