Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
National Bingo Game of 6 tickets in the evening. In February 2014 the Prize structure of the National Bingo Game was revised and formally launched in March. Zone Prizes were removed and a program of ad-hoc prizes and promotions introduced, in addition to a progressive Jackpot Prize rising to £250,000. The special prizes and promotions vary throughout the year and include luxury cruises, additional cash and travel, while the Jackpot remains a constant prize available to be won on every National Bingo Game throughout the year, with the value of the prize varying dependent upon how many tickets have been sold and when