Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2013 Canadian Direct Insurance BC Men's Curling Championship – Qualification listed as follows: The Island Playdown qualifier was held from December 7 to 9, 2012 at the Alberni Valley Curling Club in Port Alberni. The teams are listed as follows: The Lower Mainland Playdown qualifier was held from December 14 to 16, 2012 at the Chilliwack Curling Club in Chilliwack. The teams are listed as follows: The Open Qualification Round was held from January 4 to 6 at the Golden Ears Winter Club in Maple Ridge. The teams are listed as follows: 2013 Canadian Direct Insurance BC Men's Curling Championship – Qualification Qualification for the 2013 Canadian Direct Insurance BC