Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna good a driver as Senna was, ultimately "he was an even greater man outside of the car than he was in it." Senna was married to Lilian de Vasconcelos Souza from 1981 until 1982. Vasconcelos, whom he had known since childhood, had difficulty adapting to her husband's racing life in England. Vasconcelos later said: "I was his second passion. His first passion was racing... There was nothing more important in the world for him, not family, not wife, nothing." Though he did not have much of an income early in his racing career, Senna insisted on supporting his wife with