Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Bingo America featured in the online store was an interactive DVD game by Imagination Entertainment based on the series' format, which was released at the time the second season premiered. The game plays similarly to the show, beginning with a "Bingo Draw" round. During this round, players attempt to be the first to earn a "Bingo" while accumulating points by correctly answering trivia questions. Once a player earns a "Bingo" the "Bingo Bonus Board" round is played. The winner of the previous round tries to add more points to their score by matching two hidden numbers; the round ends once the player