History of the electric vehicle Model X, together with several variants of the Tesla Model S line-up. The Tesla Model 3 was unveiled on 31 March 2016. With pricing starting at and an all-electric range of , the Model 3 is Tesla Motors first vehicle aimed for the mass market. Before the unveiling event, over 115,000 people had reserved the Model 3. , one week after the event, Tesla Motors reported over 325,000 reservations, more than triple the 107,000 Model S cars Tesla had sold by the end of 2015. These reservations represent potential sales of over . , Tesla Motors has sold almost 125,000
Plug-in electric vehicles in the United States led by the Chevrolet Volt with 23,094 units, followed by the Nissan Leaf with 22,610 cars, and the Tesla Model S with about 18,000 units. In 2013 the Model S was the top selling car in the American full-size luxury sedan category, ahead of the Mercedes-Benz S-Class (13,303), the top selling car in the category in 2012, and also surpassing the BMW 7 Series (10,932), Lexus LS (10,727), Audi A8 (6,300) and Porsche Panamera (5,421). During the first quarter of 2014, plug-in car sales captured a 3.0% market share of the luxury vehicle segment, of which, the Model S represented