Beer in Africa Bedele were acquired by Heineken's parent company and re-branded. Some of the best Ethiopian brands include: Golden Star, brewed by the Golden Star Brewery, is the unique beer in Eritrea after the closing of Asmara Brewery (ex Melotti) which had been brewing beer since the colonial era. Tusker, brewed by the Kenya Breweries Limited, is the most-popular beer in Kenya. Popularly known as "Keroro" beer, Tusker is a source of Kenyan pride highlighted in the late 1990s, when East African Breweries waged a marketing war against Castle Breweries, a subsidiary of international brewing giant SABMiller. In this media campaign, Castle,
Beer Beer Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilizing agent. Other flavouring agents such as gruit, herbs, or fruits may be included