Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna the Institut Ayrton Senna to the press and the family of Ayrton Senna. The artist famed for his artwork using only jeans presented the piece, that also included the jeans of the Senna family to great acclaim. The piece traveled around the world for many fans to see and commemorated the 20th anniversary of his passing. In February 2015, international footballer Alessandro Del Piero inaugurated the "AYRTON" exhibition held in Turin until May 2015 at ADPlog. It was a tribute to Senna curated by, and with tickets proceeds going to, the IAS. There were exhibits of his cars, go carts