Cowes Week after its new sponsor, Lendy - The Property Platform. The festival originates from the Prince Regent's interest in yachting which continued after he became George IV in 1820. The first race started at 09:30 on Thursday 10 August 1826 with the prize of a "Gold Cup of the value of £100" and was held under the flag of the Royal Yacht Club, which later became the Royal Yacht Squadron. Another race was held the next day for prize money only (£30 for first place, £20 for second). Until World War I, big cutters and raters were raced by gentlemen amateurs
Cowes Week Cowes Week Cowes Week ( ) is one of the longest-running regular regattas in the world. With 40 daily sailing races, up to 1,000 boats, and 8,000 competitors ranging from Olympic and world-class professionals to weekend sailors, it is the largest sailing regatta of its kind in the world. Having started in 1826, the event is held in August each year on the Solent (the area of water between southern England and the Isle of Wight made tricky by strong double tides), and is run by Cowes Week Limited in the small town of Cowes on the Isle of Wight.