History of sugar sugar" (Traditional Chinese: 砂糖) for what the West knows as "table sugar". In the year 1792, sugar rose by degrees to an enormous price in Great Britain. The East India Company was then called upon to lend their assistance to help in the lowering of the price of sugar. On 15 March 1792, his Majesty's Ministers to the British Parliament, presented a report related to the production of refined sugar in British India. Lieutenant J. Paterson, of the Bengal establishment, reported that refined sugar could be produced in India with many superior advantages, and a lot more cheaply than in
What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful