Blue Monday (date) press releases, with 2014 seeing Blue Monday invoked by legal firms and retailers of bottled water and alcoholic drinks. Some versions of the story purport to analyse trends in social media posts to calculate the date. In 2018, Arnall told "The Independent" newspaper that it was "never his intention to make the day sound negative", but rather "to inspire people to take action and make bold life decisions". It was also reported that he was working with Virgin Atlantic and Virgin Holidays, having "made it his mission to challenge some of the negative news associated with January and to debunk
Distaff Day spindle with them. Spinning was the only means of turning raw wool, cotton or flax into thread, which could then be woven into cloth. Men have their own way of celebrating this occasion; this is done through Plough Monday. It is the first Monday after Epiphany where men are supposed to get back to work. Every few years, Distaff Day and Plough Monday falls on the same day. Often the men and women would play pranks on each other during this celebration, as was written by Robert Herrick in his poem "Saint Distaffs day, or the Morrow After Twelfth Day"