Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
2011 Canadian Direct Insurance BC Men's Curling Championship 2011 Canadian Direct Insurance BC Men's Curling Championship The 2011 Canadian Direct Insurance BC Men's Curling Championship (British Columbia's men's provincial curling championship) was held February 7-13 at the Vernon Curling Club in Vernon, British Columbia. The winning team of Jim Cotter will represent British Columbia at the 2011 Tim Hortons Brier in London, Ontario. "February 7, 12:00 PM PT " "February 7, 7:30 PM PT " "February 8, 12:00 PM PT " "February 8, 7:00 PM PT " "February 9, 12:00 PM PT " "February 9, 7:00 PM PT " "February 10, 12:00 PM PT " "February 10, 7:00