Bill Gates philanthropic work. Also in 2010, he was honored with the Silver Buffalo Award by the Boy Scouts of America, its highest award for adults, for his service to youth. In 2002, Bill and Melinda Gates received the Jefferson Award for Greatest Public Service Benefiting the Disadvantaged. He was given the 2006 James C. Morgan Global Humanitarian Award from the Tech Awards. In 2015 Gates, along with his wife Melinda, received the Padma Bhushan, India's third-highest civilian award for their social work in the country. Barack Obama honored Bill and Melinda Gates with the Presidential Medal of Freedom for their philanthropic
The Road Ahead (Bill Gates book) a "very expensive marketing technique" where a book is placed on sale in multiple countries on the same day (November 24, in this case), giving the book "an almost sure shot at the No. 1 spot on best-seller lists." "The Road Ahead" got a first printing of 850,000 books in North America and several hundred thousand overseas. It was early enough in the history of the World Wide Web that "The New York Times" thought it newsworthy to report that Gates was going to "conduct on-line forums to promote the book" and Penguin had created a "Bill Gates web site