Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Universal Genève Chaux-de-Fonds-based watchmaker Cyma. Many celebrities, writers, business executives and diplomats from around the globe have owned both contemporary and vintage Universal Genève watches: The 1997 and 1998 Universal "Ayrton Senna" sports chronograph watches were named after late Formula One race car driver Ayrton Senna. As the limited edition watch bears Senna's name, proceeds from sales were to endow Instituto Ayrton Senna, an anti-poverty charity started by his sister, Vivianne. In the late 1990s, "Playboy" illustrator LeRoy Neiman appeared in a print campaign promoting Universal Genève, with Neiman pictured in his studio wearing a Universal Genève Golden Janus and his oil