Cowes for the use of Queen Elizabeth I sowed the seed for Cowes to grow into a world-renowned centre of boat-building. However, seafaring for recreation and sport remained the exception rather than the rule until much later. It was not until the reign of keen sailor George IV that the stage was set for the heyday of Cowes as 'The Yachting Capital of the World.' In 1826 the Royal Yacht Squadron organised a three-day regatta for the first time and the next year the king signified his approval of the event by presenting a cup to mark the occasion. This became
Cowes Week including live music and cocktail parties. Marquees are erected in the marinas serving food and drink, and the crowds overflow from busy public houses and restaurants around the narrow high street - the town becomes a hive of activity into the early hours of each morning. Around 100,000 visitors are attracted to Cowes by the festival atmosphere of the event each year in addition to all the competitors. From 2011 to 2016 its official title was Aberdeen Asset Management Cowes Week, named after the title sponsor. For 2017, 2018 and 2019 the event will be known as Lendy Cowes Week,