Alexander McQueen (brand) 2010 in Paris, where she said her vision for the brand would be "lighter". The show was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and a "far more optimistic sensibility". Michael Jackson's "I'll Be There" was played at the finale of the show. Creative director Sarah Burton designed the dress worn by Catherine Middleton during her wedding to Prince William, Duke of Cambridge on Friday 29 April 2011. An analysis of online chatter shows that Alexander McQueen creates the most intense feelings of brand passion amongst wedding dress designers
Wedding dress of Lady Diana Spencer "had to be something that was going to go down in history, but also something that Diana loved", and which would be "suitably dramatic in order to make an impression". Diana Spencer personally selected the designers to make her wedding dress because she was fond of a chiffon blouse they designed for her formal photo session with Lord Snowdon. The woven silk taffeta was made by Stephen Walters of Suffolk. The Emanuels consulted Maureen Baker, who had made the wedding dress of Princess Anne, during their construction of the gown. One observer wrote "the dress was a crinoline, a symbol