Harry Potter during the rise in the popularity of the Harry Potter books. The research also found that children who read Harry Potter books were not more likely to go on to read outside the fantasy and mystery genres. NEA chairman Dana Gioia said the series, "got millions of kids to read a long and reasonably complex series of books. The trouble is that one Harry Potter novel every few years is not enough to reverse the decline in reading." Jennifer Conn used Snape's and Quidditch coach Madam Hooch's teaching methods as examples of what to avoid and what to emulate in
The Wizarding World of Harry Potter (Universal Orlando Resort) the main rides, The Wizarding World of Harry Potter is also home to gift shops and restaurants. Several of these are recreations of locations in the Harry Potter books while others have been created specifically for the park. A recreation of Hogsmeade is housed at Islands of Adventure while a recreation of Diagon Alley is housed at Universal Studios Florida. In the book series, Ollivanders wand shop is located in Diagon Alley, not Hogsmeade; however, installations of the shop are present in both areas of The Wizarding World of Harry Potter. The Hogsmeade area recreated the shop as "Ollivanders", portraying