Ayrton Senna returned to Bell in 2002 and was incinerated while family members watched. His nephew Bruno wore a modified version of his helmet design (a yellow helmet with a green and blue stripe) during his Formula One career, but the stripes are shaped after an S rather than being straight, under the chin area it has a green stripe, and it has a blue rounded rectangle in the top area. Bruno sported a modified helmet design for the final three races of the 2011 season to honour the 20th anniversary of Ayrton winning his last world championship. At the 1995 Brazilian
Universal Genève Chaux-de-Fonds-based watchmaker Cyma. Many celebrities, writers, business executives and diplomats from around the globe have owned both contemporary and vintage Universal Genève watches: The 1997 and 1998 Universal "Ayrton Senna" sports chronograph watches were named after late Formula One race car driver Ayrton Senna. As the limited edition watch bears Senna's name, proceeds from sales were to endow Instituto Ayrton Senna, an anti-poverty charity started by his sister, Vivianne. In the late 1990s, "Playboy" illustrator LeRoy Neiman appeared in a print campaign promoting Universal Genève, with Neiman pictured in his studio wearing a Universal Genève Golden Janus and his oil