Viviane Senna (wife of the king of Sweden), and José Ramos-Horta (Nobel Prize winner), among others. Viviane Senna manages the royalties of the Ayrton Senna brand that through its character Senninha (based on the driver) has been reproduced in more than 200 products, from bicycles to french fries. Viviane Senna has been in three documentaries and two TV series. Viviane Senna Viviane Senna da Silva Lalli (; born 14 June 1958) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983). She
Ayrton Senna each edition was limited to 300 units and, just like with the Ducati, all profits from sales were donated to the Ayrton Senna Foundation. In 2013, Ducati also released a special edition of their new top-of-the-range sportbike, the 1199 Panigale S Senna. In 2014, the IAS commissioned a commemorative Vespa that was auctioned for charity. It was custom-painted in the colours of Ayrton Senna's helmet by Alan Mosca, the son of Senna's helmet design creator, Sid, based on more than 50 "T5 Pole Position" models of the PX125 scooter that Ayrton won as part of the award to Formula 1