This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.
Colour centre ventral occipital area plays an important role in colour vision. The search for the human equivalent of V4 led to the discovery of other areas that were stimulated by colour. The most significant was an area anterior in the ventral occipital lobe, subsequently named V4α. Further fMRI experiments found that V4α had a different function than V4, but worked cooperatively with it. V4α is involved in a number of processes, and is active during tasks requiring colour ordering, imagery, knowledge about colour, colour illusions, and object colour. The V4 and V4α areas are separate entities, but because of their close