Direct Line established high levels of recall among consumers. In September 2014, the brand worked with Saatchi and Saatchi to relaunch its advertising, using Hollywood actor Harvey Keitel as Winston Wolfe, a Mafia style 'fixer'. The company had one million customers after eight years. The company expanded with a series of new offshoots in the 1990s. In 1995, a Spanish offshoot, Linea Direct, started offering motor insurance in Spain. They expanded into travel insurance in 1996, pet insurance in 1997, and Direct Line Breakdown started offering breakdown insurance in 1998. Their non general insurance products umbrella Direct Line Financial services launched their
TV advertisements by country on radio and television, which is particularly aimed at avoiding exposure of liquor advertisements to children. When companies dropped this ban, federal regulators appealed to the industry to reinstate code while the Federal Communications Commission (FCC) was also asked to look into potential restrictions on liquor advertisements on television. This was the case because, under the Communications Act, this agency has the power to regulate broadcasting as "public convenience, interest, or necessity requires." Aside from the FCC, the Federal Trade Commission (FTC) also has the authority to regulate television advertising in instances of "unfair methods of competition in or affecting