Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on
Online bingo Gambling states, “Bingo is a lottery played as a game.” The report details that a game of chance is different than that of casino games, even requiring separate licensing. Since each bingo participant receives a random set of numbers, the chances of winning for each participant are equal. The Royal Commission Report has given the game of bingo a chance to thrive in the highly contested cyber gambling community. Playing bingo online, players can make use of optional features which make playing the game easier, such as auto-daub. Auto-daub automatically marks off the numbers on cards as they are called,