History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
Radio 1's Weekend Breakfast Show The show was then increased to three days (Friday to Sundays) as the weekend schedule was incorporated into Friday's schedule. On 26 October 2018, BBC Radio 1 announced that Matt Edmondson and Mollie King will join the Radio 1's Weekend Breakfast Show, swapping with Dev and Alice Levine which will be shifted to afternoon slot at 1-4pm. The schedule change may have been sparked by Charlie Sloth's unexpectedly early departure from Radio 1 in October 2018. As a result, Dev has been covering Charlie Sloth's evening show, namely The 8th. According to Radio 1's website, he will continue to do