Charlie and the Chocolate Factory (franchise) co-production with American Lyric Theater and Wexford Festival Opera. A musical based on the novel, titled "Charlie and the Chocolate Factory" premiered at the West End's Theatre Royal, Drury Lane in May 2013 and officially opened on 25 June. The show is directed by Sam Mendes, with new songs by Marc Shaiman and Scott Wittman, and stars Douglas Hodge as Willy Wonka. The production broke records for weekly ticket sales. Coincidentally, Hodge was also the voice of a Charlie and the Chocolate Factory audiobook, as part of a package of Roald Dahl CDs read by celebrities. There are two "Charlie
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant