Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Guaraná (soft drink) Guaraná (soft drink) Guaraná is a soft drink that originated from the guarana fruit. The processing of the fruit syrup began in Brazil in 1905 by Fara, a physician from the city of Resende, Rio de Janeiro. A soft drink factory, Guaraná Cyrilla, was launched by F. Diefenthaller in 1906 in Santa Maria, Rio Grande do Sul. The drink initially was astringent and markedly bitter and therefore its popularity did not spread. Antarctica developed a process to eliminate the astringency and bitterness, emphasizing the characteristic flavor and aroma of the fruit, launching Guaraná Champagne Antarctica in 1921. Today there are