Super Bowl XXXVIII field was the crew of STS-114, the "Return to Flight" Space Shuttle mission that eventually launched "Space Shuttle Discovery" on July 26, 2005. Houston-native Beyoncé then sang the national anthem. Aerosmith performed Baby, Please Don't Go and Dream On as part of the pre-show ceremony. The coin toss ceremony featured former NFL players and Texas natives Earl Campbell, Ollie Matson, Don Maynard, Y. A. Tittle, Mike Singletary, Gene Upshaw. Tittle tossed the coin. The NFL logo was painted at midfield for the first time since Super Bowl XXX, and the Super Bowl XXXVIII logo was placed on the 25-yard lines.
Super Bowl XXVII "We Are the World", later joining Jackson as he sang his single "Heal the World". The halftime show was a major success, marking the first time in Super Bowl history that ratings increased between halves during the game, Nine days later, Jackson would gain his highest television interview with Oprah Winfrey, that gain the highest television interview in history. Super Bowl XXVII started out well for Buffalo. The Cowboys were forced to a three-and-out on their opening possession. Bills special teams expert Steve Tasker then blocked the ensuing punt, knocking the ball out of bounds at the Cowboys 16-yard line.