Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Hutch (furniture) overall effect thus impressing guests and onlookers. Hutch (furniture) A hutch is an American English word for a type of furniture. The term is now usually used to describe a set of shelves or cabinets placed on top of a lower unit with a counter and either drawers or cabinets. Hutches are often seen in the form of desks, dining room, or kitchen furniture. It is frequently referred to by furniture aficionados as a hutch dresser. In the 18th and early 19th century, however, the term hutch or hutch table referred to a tabletop set onto a base in such