Captain America: The First Avenger favorite superhero as a child because "my dad told me I could one day be Captain America". Joe Johnston met with Marvel to discuss directing the film. "Captain America" was put on hold during the 2007–2008 Writers Guild of America strike. However, in January 2008, Marvel Entertainment reached an interim comprehensive agreement with the Writers Guild of America that would put writers immediately back to work on various projects that were under the company's development. On May 5, 2008 (after the success of "Iron Man"), Marvel announced the film "The First Avenger: Captain America" (the working title) for release in
Captain America: The First Avenger Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin' Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve.