Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Paris in the 18th century tight short trouser attached below the knee to silk stockings. The Revolutionaries and poor mocked the rich by calling themselves the "sans-culottes", those without culottes. With the Revolution and the disappearance of the aristocrats, men's clothing became less colorful and more sober, and women's clothing began to imitate the popular view of the clothing of ancient Rome and Greece, in keeping with the revolutionary ideals of the new French Republic. During most of the 18th century, the Parisian economy was based on thousands of small workshops, where skilled artisans produced products. The workshops were clustered in particular neighborhoods; furniture makers