Marseille-Provence 2013 a larger, decades-long, multibillion-dollar development effort to revitalize the city. The official designation of European Capital of Culture was created in 1985 with the goal of building ties between citizens of the European Union by celebrating both the diversity of European culture and its common history and values. The event is also considered an opportunity for a city or region raise its international profile and to foster urban renewal through investment in culture and tourism. Thus far, more than 40 cities have received the European Capital of Culture designation. The city of Marseille launched its candidacy to host the European
European Green Capital Award submitted the so-called "Tallinn Memorandum" to the European Commission, proposing the establishment of an award rewarding cities that are leading the way in environmentally friendly urban living. The award was officially launched based on an initiative of the European Commission in May 2008, and each year one European city is selected as the European Green Capital. Following the success of the European Green Capital Award (EGCA), many smaller cities seek EU recognition for their efforts and commitment in the areas of sustainability & environment. In response, the European Commission has launched a new pilot European Green Leaf (EGL) initiative in