Cillit Bang by "Barry Scott", a brashly enthusiastic character played by Neil Burgess, who claims that Cillit Bang can remove limescale, rust and ground in dirt. In one advert, he places a copper plated one penny coin in Cillit Bang to demonstrate the product's cleaning ability to remove staining. In January 2016, Reckitt Benckiser launched its first global campaign, starring dancer Daniel Campos. International versions of the advert use different presenters, known as Martin Grellis in Australia and New Zealand, and Dan Dolan in North America, although recent spots feature Neil Burgess as Barry Scott. Dan demonstrates the cleaning methods seen in
The Big Bang Theory quietly in Canada, but managed to garner major success in later seasons. "The Big Bang Theory" is telecast throughout Canada via the CTV Television Network in simultaneous substitution with cross-border CBS affiliates. Now immensely popular in Canada, "The Big Bang Theory" is also rerun daily on the Canadian cable channel The Comedy Network. The season 4 premiere garnered an estimated 3.1 million viewers across Canada. This is the largest audience for a sitcom since the series finale of "Friends" (12.4 million viewers). "The Big Bang Theory" has pulled ahead and has now become the most-watched entertainment television show in Canada.