Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Kick (soft drink) Kick (soft drink) Kick was a citrus soda product by Royal Crown Company, Inc. developed in 1965. Kick was developed to compete with more popular citrus soft drinks in North America, such as PepsiCo's Mountain Dew With its tagline, "The hardcore, psycho, nitro drink in a can!", Kick hoped to carve out a niche market in the extreme sports, punk and video game subcultures similar to the success Sprite had with hip hop and streetball markets. The Kick brand was not successful; this was partially due to the perception that the tagline was part of artificial youth subcultural jargon created