Norm Peterson Norm Peterson Hilary Norman Peterson is a character on the American television show "Cheers", portrayed by George Wendt. He is named Hilary after his grandfather. Norm appeared in all 275 episodes of "Cheers" between 1982–1993 and was initially the only customer featured in the main cast, later joined by Cliff Clavin, Frasier Crane, and Lilith Sternin. Along with Sam Malone and Carla Tortelli, Norm is one of only three characters to appear in every episode of "Cheers". He also made one guest appearance each in the three other sitcoms set in the "Cheers" universe: the "Frasier" episode "Cheerful Goodbyes," the
Norm Peterson refined "Norman"). Norm is also greeted by everyone at Gary's Olde Towne Tavern, Cheers' rival bar, with the customary "Norm!" shout in "Bar Wars VI" (season 10, episode 23). When Sam asks why the people at Gary's know him by name, Norm replies that he goes there on Christmas when Cheers is closed. A recurring gag in the series is, following a commercial, for the bartender to ask Norm if he wants another beer; Norm replies "one quick one," after which he inevitably stays a lot longer. "Norm" is actually the first word of Frederick Crane, son of Frasier Crane