Olympic Games the 1968 Mexico City Games was 600 million, whereas at the Los Angeles Games of 1984, the audience numbers had increased to 900 million; that number swelled to 3.5 billion by the 1992 Summer Olympics in Barcelona. However, at the 2000 Summer Games in Sydney, NBC drew the lowest U.S. ratings for any Summer or Winter Olympics since 1968. This was attributed to two factors: one was the increased competition from cable channels, the second was the internet, which was able to display results and video in real time. Television companies were still relying on tape-delayed content, which was becoming
Madrid bid for the 2016 Summer Olympics of the IOC. The Spanish Olympic Committee (SOC) confirmed Madrid as its candidate city to host the 2016 Summer Olympics and Paralympics on May 30, 2007. This is the city's second consecutive bid and its third failure, after two failed attempts for the 1972 and the 2012 Summer Olympics. Geographic issues were highlighted as a major problem for Madrid due to recent Olympic Games in Europe as the 2012 Summer Olympics in London, United Kingdom, and the 2014 Winter Olympics in Sochi, Russia. If successful, it would be the second Olympics hosted in Spain, after the 1992 Summer Olympics held