Cheers and everyone shouts "Swarley," same as when the characters traditionally yelled "Norm!" whenever Norm Peterson entered the Cheers bar, and he turns and walks out dejectedly as Carl the bartender plays "Where Everybody Knows Your Name." The camera angle also changes to show the same bar set-up and framing for the main interior bar shots featured in "Cheers". Additionally, the end credits are done in the gold "Cooper Black" font of the "Cheers" credits (which was a highly popular font for sitcoms of the early-to-mid-1980s). The is named for Norm Peterson due to Armin Shimerman calling the originally nameless character
Norm of reciprocity Norm of reciprocity The norm of reciprocity requires that we repay in kind what another has done for us. It can be understood as the expectation that people will respond favorably to each other by returning benefits for benefits, and responding with either indifference or hostility to harms. The social norm of reciprocity often takes different forms in different areas of social life, or in different societies. All of them, however, are distinct from related ideas such as gratitude, the Golden Rule, or mutual goodwill. See reciprocity (social and political philosophy) for an analysis of the concepts involved. The norm