Cheers and everyone shouts "Swarley," same as when the characters traditionally yelled "Norm!" whenever Norm Peterson entered the Cheers bar, and he turns and walks out dejectedly as Carl the bartender plays "Where Everybody Knows Your Name." The camera angle also changes to show the same bar set-up and framing for the main interior bar shots featured in "Cheers". Additionally, the end credits are done in the gold "Cooper Black" font of the "Cheers" credits (which was a highly popular font for sitcoms of the early-to-mid-1980s). The is named for Norm Peterson due to Armin Shimerman calling the originally nameless character
Norm Peterson demand an immediate cash payment instead of a tab. Nevertheless, Norm annually received a complimentary beer on his birthday. Norm's best friend is postman and fellow barfly Cliff Clavin. Norm has a wife named Vera who is often mentioned but her face is never seen. When she is finally shown, her face is covered in pie thrown by Diane (season 5, episode 9 "Thanksgiving Orphans,") and the actress is uncredited. The only other times she is seen, viewers can see only her legs and at one time her waving from a car which drives past Cheers on her 15th wedding