Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Deism in England and France in the 18th century Deism equals atheism. This misunderstanding of Deism is not a contemporary issue but it goes back to the seventeenth century as J. M. Robertson explains: "Before deism came into English vogue, the names for unbelief were simply 'infidelity' and 'atheism'- e.g. Baxter's Unreasonableness of Infidelity (1655) ... Bishop Stillingfleet's Origines Sacrae deals chiefly with deistic views, but calls unbelievers in general 'atheists'... ". So, the term 'atheism' was used as a basis for rational critique before the term 'Deism' being used. But by the first half of the 18th century, when English Deism had explicitly become an intellectual movement, the