Chris Moyles drive time show (from September 1998 to December 2003), before presenting the breakfast show from 5 January 2004 to 14 September 2012. In September 2009, he became BBC Radio 1's longest serving breakfast presenter. Moyles has become famous for his maverick broadcasting style on BBC Radio 1 and has been embroiled in numerous controversies, including accusations of sexism and homophobia, due to statements he has made on the air and in the press. He frequently made appearances on several television shows including "Hotel Babylon", a celebrity version of "Dale's Supermarket Sweep", "Top Gear", "The Charlotte Church Show", "The F-Word", "The
BBC Radio 1 Light Programme, and commercial radio, which was targeting the "Radio 1 and a half" audience, consequently enjoyed a massive increase in its audience share at the expense of Radio 1. After the departure of Steve Wright, who had been unsuccessfully moved from his long-running afternoon show to the breakfast show in January 1994, Bannister hired Chris Evans to present the prime morning slot in April 1995. Evans was a popular but controversial presenter who was eventually sacked in 1997 after he demanded to present the breakfast show for only four days per week. Evans was replaced from 17 February 1997