Captain America: The Winter Soldier a panel at 2013 San Diego Comic-Con International and presented footage from the film. In addition, Marvel had booths depicting a Smithsonian-type exhibit showing Captain America and the Howling Commandos from "Captain America: The First Avenger". At the end of the month, audiences were shown a glimpse of the film along with some of Marvel's other Phase Two slate of films at Disney XD's Disney Fandom event. In August 2013, Feige, Evans, Stan, and Mackie presented a clip of the film at Disney's D23 Expo. In September 2013, Marvel announced that it is again partnering with Harley-Davidson, continuing their relationship
Captain America: The Winter Soldier put it back in S.H.I.E.L.D. protection. The first televised advertisement for "Captain America: The Winter Soldier" aired during Super Bowl XLVIII on February 2, 2014. According to "The Hollywood Reporter", Disney paid over $4 million per 30-second spot. The "Los Angeles Times" said, "The clip promoting the April 4 release had a recognizably melancholy tone as Chris Evans' patriotic hero grapples with the moral ambiguities of the modern age." Also in February, Gameloft announced that a mobile video game, titled "Captain America: The Winter Soldier – The Official Game", would be released in conjunction with the release of the film