Captain America: The First Avenger August 31, 2018, as part of Marvel Studios' 10 year anniversary IMAX festival. "Captain America: The First Avenger" was released on Blu-ray, Blu-ray 3D and DVD on October 25, 2011. The three-disc set includes the film on Blu-ray in high-definition 3D and in high definition 2D, as well as on standard definition DVD with a digital copy. The two-disc Blu-ray/DVD combo pack includes a high-definition presentation of the film and a standard-definition presentation with a digital copy. Both sets include over an hour of bonus material, including the short film "A Funny Thing Happened on the Way to Thor's Hammer",
Captain America: The First Avenger Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin' Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve.