Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Matthew Hilton (designer) Matthew Hilton (designer) Matthew Hilton (born 1957) is a British furniture designer of "modern" furniture and lighting. Hilton attended Portsmouth College of Art and then Kingston Polytechnic graduating in 1979. After graduation he was an industrial designer and model maker until 1984. In 1991, he designed the "Balzac Armchair" for SCP Limited, a company started by Sheridan Coakley in 1985 and now based in Shoreditch, London. Between 2000 and 2004 Hilton was Habitat's Head of Furniture design, and his furniture is held in the permanent collections of the Victoria and Albert Museum, London, the Geffrye Museum, London, and the Manchester