Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Sunkist (soft drink) Sunkist (soft drink) Sunkist is a brand of primarily orange flavored soft drinks launched in 1979. Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the leading independent bottler of Pepsi-Cola products at the time. The soft drink was the idea of Mark Stevens, who foresaw the potential based on market research which indicated that, worldwide, orange was the third best selling soft drink flavor (largely due to The Coca-Cola Company's Fanta brand). After extensive R&D during 1977 and early 1978, in which research was conducted on taste, color and carbonation levels, Sunkist made a grand introduction