Super Bowl XXXVIII field was the crew of STS-114, the "Return to Flight" Space Shuttle mission that eventually launched "Space Shuttle Discovery" on July 26, 2005. Houston-native Beyoncé then sang the national anthem. Aerosmith performed Baby, Please Don't Go and Dream On as part of the pre-show ceremony. The coin toss ceremony featured former NFL players and Texas natives Earl Campbell, Ollie Matson, Don Maynard, Y. A. Tittle, Mike Singletary, Gene Upshaw. Tittle tossed the coin. The NFL logo was painted at midfield for the first time since Super Bowl XXX, and the Super Bowl XXXVIII logo was placed on the 25-yard lines.
Super Bowl XLIX bids to host Super Bowl XLIX: Tampa and Miami both submitted bids after losing the Super Bowl XLVIII bid to MetLife Stadium in East Rutherford, New Jersey. Arizona had declined to bid for Super Bowl XLVIII, citing the economy, to focus on bidding for Super Bowl XLIX. NFL spokesman Greg Aiello confirmed in April 2011 that Tampa and Arizona were selected as finalists. The league then announced on October 11, 2011, that University of Phoenix Stadium will host Super Bowl XLIX. This is the second Super Bowl contested at University of Phoenix Stadium, which hosted Super Bowl XLII in February