History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
Elmo Shropshire settled a class action suit against Sony based upon the royalties paid from downloads and ringtone sales. In 2000, he served as co-writer of an animated Christmas special based on the song. For this television special, he also provided the voices of Grandpa and the narrator. In 2007, Elmo was sued by the Fred Rappaport Company, the producer of the show, over the right to use the song in show-related merchandise. On December 23, 2014, Elmo performed "Grandma Got Run Over by a Reindeer" on The Meredith Vieira Show as part of a segment called "Real or Fake". Today, Elmo