Super Bowl XXXVIII field was the crew of STS-114, the "Return to Flight" Space Shuttle mission that eventually launched "Space Shuttle Discovery" on July 26, 2005. Houston-native Beyoncé then sang the national anthem. Aerosmith performed Baby, Please Don't Go and Dream On as part of the pre-show ceremony. The coin toss ceremony featured former NFL players and Texas natives Earl Campbell, Ollie Matson, Don Maynard, Y. A. Tittle, Mike Singletary, Gene Upshaw. Tittle tossed the coin. The NFL logo was painted at midfield for the first time since Super Bowl XXX, and the Super Bowl XXXVIII logo was placed on the 25-yard lines.
Super Bowl 50 the first time, the Super Bowl 50 Host Committee and the NFL openly sought businesses owned by the LGBT community and disabled veterans for Business Connect, a program that provides local companies with contracting opportunities in and around the Super Bowl. The game's media day, which was typically held on the Tuesday afternoon prior to the game, was moved to the Monday evening and re-branded as "Super Bowl Opening Night". The event was held on February 1, 2016 at SAP Center in San Jose. Alongside the traditional media availabilities, the event featured an opening ceremony with player introductions on a