Super Bowl XLVII halftime show Super Bowl XLVII halftime show The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII and featured American entertainer Beyoncé with special guests Kelly Rowland and Michelle Williams from Destiny's Child. The show was produced by Ricky Kirshner and directed by Hamish Hamilton. It received acclaim from music critics who commented that Beyoncé once more proved her abilities during live performances. It became the then second most watched show in Super Bowl history by garnering 110.8 million viewers. The performance, and the stadium blackout that followed,
Super Bowl XLIV show, there was no crowd of fans surrounding the halftime stage. This performance was also released as downloadable content for the Rock Band series, named "The Who Super Bowl S-mashup". Retailers had ordered much more New Orleans Saints merchandise prior to the game than they had ordered Colts merchandise. The NFL estimated that US$100million worth of Super Bowl merchandise would be sold. The Saints won the coin toss and chose to receive, but their first possession resulted in a punt after going three-and-out. The Colts offense took the field for the first time, with the ball spotted at their own