Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Michael Chippendale earned his AS in mechanical engineering from New England Institute of Technology, and studied Business Management Johnson & Wales University. Chippendale is the CEO and a partner of Intrepid Enterprises, LLC. Intrepid Enterprises is a real-estate investment firm in Rhode Island that specializes in the acquisition, rehabilitation, operation, and management of commercial and residential properties within the state of Rhode Island. Chippendale has been a Real Estate investor since 1992 and also works as a consultant on contract manufacturing jobs in the trade show exhibit, point of purchase display, and custom furniture design, engineering and manufacturing industry. Chippendale has been