Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Luke Hughes (furniture designer) Luke Hughes (furniture designer) Luke Hughes (born 11 May 1957) is a furniture designer and mountaineer. He and his practice (Luke Hughes®) have designed and made furniture for over 50 Oxbridge colleges, 100 parish churches, 20 major cathedrals and 5 Royal Palaces, 2 synagogues and 900 corporate boardrooms, including Diageo Unilever, Bloomberg and Reuters. As a mountaineer, his expeditions over 25 years include exploring unmapped areas of central Tibet. Hughes was educated at Salisbury Cathedral School and St Paul's School, London before gaining an open history scholarship to Peterhouse, Cambridge in 1974. Hughes set up Bloomsbury Joinery, a small craft