Super Bowl 50 halftime show Super Bowl 50 halftime show The Super Bowl 50 Halftime Show took place on February 7, 2016, at Levi's Stadium in Santa Clara, California as part of Super Bowl 50. It was headlined by the British rock group Coldplay with special guest performers Beyoncé and Bruno Mars, who previously had headlined the Super Bowl XLVII and Super Bowl XLVIII halftime shows, respectively. Coldplay, Rihanna, and Katy Perry were considered as potential acts for the Super Bowl XLIX halftime show in 2015. Perry was soon confirmed as the headliner of the halftime show in October 2014. In late November, 2015, reports
Super Bowl XLVII go to 180 countries. According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors announced it would not advertise on the game, citing the advertising costs. Adbowl had a special theme this year for the Super Bowl, called "Catbowl 2013", which pitted the best commercials by votes with cat videos to see which one is more popular. The advertisers for Super Bowl XLVII included Mercedes-Benz, Gildan, Samsung, BlackBerry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi,