Captain America: The Winter Soldier F. Gary Gray, and brothers Anthony and Joseph Russo. Walt Disney Studios announced the planned release of the sequel to "Captain America: The First Avenger" on April 4, 2014. Disney stated, "The second installment will pick-up where ... "The Avengers" leaves off, as Steve Rogers continues his affiliation with Nick Fury and S.H.I.E.L.D. and struggles to embrace his role in the modern world." Markus later elaborated, "I think S.H.I.E.L.D. is the water [Rogers is] swimming in. It's definitely a Captain America movie. You know, if the first movie was a movie about the US Army, then this is a movie
Captain America: The Winter Soldier put it back in S.H.I.E.L.D. protection. The first televised advertisement for "Captain America: The Winter Soldier" aired during Super Bowl XLVIII on February 2, 2014. According to "The Hollywood Reporter", Disney paid over $4 million per 30-second spot. The "Los Angeles Times" said, "The clip promoting the April 4 release had a recognizably melancholy tone as Chris Evans' patriotic hero grapples with the moral ambiguities of the modern age." Also in February, Gameloft announced that a mobile video game, titled "Captain America: The Winter Soldier – The Official Game", would be released in conjunction with the release of the film