Danio margaritatus of the celestial pearl danio, it was scientifically described and given the genus name "Celestichthys". In 2008, a more comprehensive study showed the celestial pearl danio was a member of the genus "Danio", with "Danio erythromicron" and "Danio choprae" as its closest relatives. The fish lives in small ponds created by seeping groundwater or overflow from small brooks or springs. Water temperature in January was rather low (22–24 °C), but as the habitat is very shallow, it would heat up quickly during hot spells, thus "D. margaritatus" is probably tolerant of temperatures above the low 20s. As in most water
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture