Cillit Bang the Cillit Bang adverts and also cleans oil spills. The North American versions of the advertisement use the appropriate one-cent coin (a Lincoln cent in the United States, a 1953–1964 one cent coin in Canada). As of 2019, Barry Scott is back in adverts in the United Kingdom. The product is sold as Easy-Off BAM (a brand extension of Reckitt Benckiser's popular oven cleaner) in the United States, Canada, New Zealand, Australia and Mexico, and as "Easy-Off BANG" in South Africa and Korea, with similar packaging and spray bottle design. In Brazil it is sold as "Veja", a brand extension.
Ajax (cleaning product) of the 1960s, advertised with an armed knight riding a white horse. At the end of the Doors song "Touch Me", Jim Morrison says the slogan "Stronger Than Dirt". A widely mocked commercial in the end of the 1970s and beginning of the 1980s declared, "Armed... with AJAX!" American actor Eugene Roche gained household fame as AJAX man, "Squeaky Clean", in many television commercials of the 1970s. In the United Kingdom, character actress Ann Lancaster appeared on television advertisements featuring the slogan, "It cleans like a white tornado". Colgate ceased advertising in the United Kingdom for the brand in January