Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Luke Hughes (furniture designer) the Royal Geographical Society. Since 1994, he has been a Freeman of the City of London, and, since 2007, a Liveryman of the Worshipful Company of Carpenters, and, since 1995-2011, a Liveryman of the Worshipful Company of Furniture Makers and First Assistant in 2008. He remains a member of the Art Workers Guild (since 1986), the Alpine Club and the Garrick Club (since 1990). As a mountaineer, he has scaled the North Face of the Eiger (September 1986), climbed within 100m of the summit of Everest (May 1988), and made expeditions to Greenland (July 1992). Luke Hughes (furniture designer) Luke