Gerald McCann (fashion designer) Gerald McCann (fashion designer) Gerald McCann (born 1931) is a British fashion designer who was considered among the leading lights of the Swinging London fashion scene, alongside names such as Mary Quant, subsequently moving to the United States to continue his career. After early commercial success designing for other brands, McCann established his own label in 1963. He attracted the attention of influential US fashion buyers in the mid 1960s and soon began designing for the American market, as well as for key British fashion retailers targeting the youth market. He moved to the US to work on New York's
Japanese fashion as social resistance ways to express individuality in Japan. Lolitas are said to use their sense of fashion to distinguish themselves from mainstream society because clothing seems to be one of the few ways to differentiate a person in Japanese society. This young person that chooses this fashion as a form of rebellion does this because they still wish to belong to a group just not a mainstream group. The Lolitas appear to be rebelling against unladylike fashion and behaviors associated with other fashion styles such as Ganguro mentioned above. In the 1980s it is believed that Lolita fashion began in Harajuku, Tokyo