Super Bowl XXXVIII field was the crew of STS-114, the "Return to Flight" Space Shuttle mission that eventually launched "Space Shuttle Discovery" on July 26, 2005. Houston-native Beyoncé then sang the national anthem. Aerosmith performed Baby, Please Don't Go and Dream On as part of the pre-show ceremony. The coin toss ceremony featured former NFL players and Texas natives Earl Campbell, Ollie Matson, Don Maynard, Y. A. Tittle, Mike Singletary, Gene Upshaw. Tittle tossed the coin. The NFL logo was painted at midfield for the first time since Super Bowl XXX, and the Super Bowl XXXVIII logo was placed on the 25-yard lines.
Super Bowl commercials the television and digital broadcasts, meaning that for the first time, the online stream of Super Bowl 50 provided by CBS included all national commercials from the television broadcast. Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost US$37,500. By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million USD for NBC;