Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Peter McLean (cabinet maker) regular commercial telephone service in Australia. It linked the head office in Elizabeth Street with their Spencer Street store — about 1.2 km away. Peter McLean (cabinet maker) Peter McLean, a cabinet maker of Dumfries, Scotland, arrived in Port Phillip, Australia in February 1853 with his family during the gold rush. He crafted one of the finest and most remarkable examples of Victorian colonial cabinetmaking, no doubt with the post gold rush market in mind. Described as a tour de force of precision joinery, wooden inlay and detailed, high-relief carving, McLean's pièce de résistance was a remarkable sideboard, or 'buffet',