East African Community producers and consumers on both sides of all borders) and losers (smugglers and the customs, police and local government officers who currently benefit from bribery at and around the borders) in the border areas. More substantial impact could be attained by a new generation of investments in world-market production based on the region's comparative advantages in natural resources (especially mining and agriculture) and the new tariff structure creates marginally better conditions for world-market exporters, by cheapening inputs and by reducing upward pressures on the exchange rate. On 1 July 2010, Kenyan President Mwai Kibaki launched the East African Common Market
Mwai Kibaki Kibaki and his first Government to exert political control over the country or to maintain sufficient legitimacy as would have allowed a civilised contest with him at the polls to be possible. Kibaki's regime failed to unite the country, and allowed feelings of marginalisation to fester into what became the post election violence. He and his then Government were complacent in the support they considered they would receive in any election from the majority Kikuyu community and failed to heed the views of the legitimate leaders of other communities. Critics posit that President Kibaki failed to take advantage of the