2012 Summer Olympics the table winning 46 gold medals and winning 103 medals overall. China finished second with 38 gold medals and 88 medals overall. Hosts Great Britain came in third place winning 29 gold medals and 65 medals overall in their best performance since London hosted its first Summer Olympic Games back in 1908 pushing Russia into fourth place who won 20 gold medals although they won 69 medals (4 more than Great Britain) overall. Host nation (Great Britain) The host broadcaster was Olympic Broadcasting Services (OBS), an agency of the IOC. The OBS used its own cameras, and crews subcontracted from
Great Britain at the 2012 Summer Olympics The BBC paid £40–50 million for the broadcast rights to the 2012 Olympic Games and showed around 5,800 hours of content over the 17 days of the Games, all of which was available in high definition. This is an increase on the amount of coverage shown at the 2008 Summer Olympics in Beijing when half of the international feed, 2,500 hours, was broadcast. To accompany its coverage the BBC commissioned an anthem from the British band, Elbow, entitled "First Steps". A celebratory parade took place on 10 September 2012 to commemorate the Olympic and Paralympic Games. Great Britain at the