Rivella Rivella Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in seven varieties. The name Rivella was inspired by the municipality of Riva San Vitale in Canton Ticino and the Italian word for "revelation", rivelazione. Dutch Rivella: The ingredients of Rivella Red are as follows: Rivella is seen as Switzerland's national beverage. The share by value of Rivella AG in the Swiss soft drinks market was 15.3 per cent in 2013, putting Rivella second to Coca-Cola. Rivella
Soft drink Some speculate that higher taxes could help reduce soda consumption. Others say that taxes should help fund education to increase consumer awareness of the unhealthy effects of excessive soft drink consumption, and also help cover costs of caring for conditions resulting from overconsumption. The food and drink industry holds considerable clout in Washington, DC, as it has contributed more than $50 million to legislators since 2000. In January 2013, a British lobby group called for the price of sugary fizzy drinks to be increased, with the money raised (an estimated £1 billion at 20p per litre) to be put towards