Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Aidan Chippendale Aidan Chippendale Aidan Luke Chippendale (born 24 May 1992) is an English footballer who plays as a winger for Ossett United. Born in Bradford, West Yorkshire, Chippendale played for hometown club Bradford City in their youth system before being released at the age of 13 when he joined Huddersfield Town. He was promoted to the first team squad for a game against Colchester United on 3 October 2009. He was named Huddersfield's Academy Player of the Year for the 2009–10 season and graduated from the club's academy in April 2010 after being offered a two-year professional contract. He made his