Cheers and everyone shouts "Swarley," same as when the characters traditionally yelled "Norm!" whenever Norm Peterson entered the Cheers bar, and he turns and walks out dejectedly as Carl the bartender plays "Where Everybody Knows Your Name." The camera angle also changes to show the same bar set-up and framing for the main interior bar shots featured in "Cheers". Additionally, the end credits are done in the gold "Cooper Black" font of the "Cheers" credits (which was a highly popular font for sitcoms of the early-to-mid-1980s). The is named for Norm Peterson due to Armin Shimerman calling the originally nameless character
What Is... Cliff Clavin? What Is... Cliff Clavin? "What Is... Cliff Clavin?" is an eighth season episode of the American television series "Cheers". It was directed by Andy Ackerman rather than James Burrowswho directed 243 out of 273 episodes of the showand originally aired January 18, 1990 on NBC. In this episode, Cliff Clavin (John Ratzenberger) appears on the game show "Jeopardy!" and game show host Alex Trebek guest stars as himself. Cliff racks up an insurmountable lead during the game, only to lose it all in the final round. The episode received praise from critics for its concept and its guest star. Cliff