Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
John Linnell (cabinet maker) be seen at Alnwick Castle, one of their residences in the eighteenth century. John Linnell submitted designs for the State Coach of George III. Several designs were submitted for this important commission. It is thought that the architect Robert Adam also submitted designs. It was the King's architect William Chambers, who produced the final design. John Linnell was also involved in the design of the Drury Lane theatre. He produced the designs for the boxes - these survive at the V&A. John Linnell (cabinet maker) John Linnell (1729–96) was an 18th-century cabinet-maker and designer. Linnell was in charge of one