History of Sesame Street including changing its traditional magazine format to a narrative format. Because of the popularity of the Muppet Elmo, the show incorporated a popular segment known as "Elmo's World". "Sesame Street" has won eight Grammys and over a hundred Emmys in its history—more than any other children's show. In the late 1960s, 97% of all American households owned a television set, and preschool children watched an average of 27 hours of television per week; programs created for them were widely criticized for being too violent and for reflecting commercial values. Producer Joan Ganz Cooney called children's programming a "wasteland", and she
Elmo's World changed to fit the segment. Writer Louise Gikow and "The New York Times" called it "a show within a show". Clash called it "a playdate between the child and Elmo", and felt that its intimacy provided an effective teaching tool. He also called it "an instant success". Davis compared "Elmo's World" with the long-running children's TV show "Peewee's Playhouse". The CTW, as it has done throughout its existence and for all the shows it produced, conducted extensive studies on "Elmo's World". They found that the segment had high appeal for children, regardless of their age, sex, and socioeconomic background. Attention