Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
First Shadow Cabinet of Bill English First Shadow Cabinet of Bill English New Zealand political leader Bill English assembled a "shadow cabinet" within the National Party caucus after his election to the position of Leader of the Opposition in 2001 unopposed. He composed this of individuals who acted for the party as spokespeople in assigned roles while he was Leader of the Opposition (2001–2003). As the National Party formed the largest party not in government at the time, the frontbench team was as a result the Official Opposition within the New Zealand House of Representatives. The list below contains a list of English's shadow ministers and