Danio margaritatus fetched about 25 kyat (about 2 UK pounds/3.9 US$/2.7 EUR) before the fish was discovered for the aquarium trade. The spawning behavior has significant consequences for captive breeding (see below). The celestial pearl danio appears to be adapted to somewhat ephemeral habitats. It does not have a dedicated spawning season, nor do the females lay continuously. Rather, they produce small batches of around 30 eggs per spawning episode. The time between spawnings is unknown at present. Eggs are not strewn freely into the water, but they are not deposited in clutches to a prepared surface either; rather, it seems, that
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture