Norm Peterson Norm Peterson Hilary Norman Peterson is a character on the American television show "Cheers", portrayed by George Wendt. He is named Hilary after his grandfather. Norm appeared in all 275 episodes of "Cheers" between 1982–1993 and was initially the only customer featured in the main cast, later joined by Cliff Clavin, Frasier Crane, and Lilith Sternin. Along with Sam Malone and Carla Tortelli, Norm is one of only three characters to appear in every episode of "Cheers". He also made one guest appearance each in the three other sitcoms set in the "Cheers" universe: the "Frasier" episode "Cheerful Goodbyes," the
Norm Peterson beer taster, capable of spotting a bad vat in a factory by drinking a single bottle. Even when unemployed, Norm is the bar's best customer. A running gag throughout the series are the numerous jokes made about the enormous size of Norm's tab at "Cheers" (e.g., several large binders are shown as being just a portion of it – in the episode "Home Malone" (season 9, episode 25), when Woody's rich, naïve girlfriend Kelly waitresses at Cheers to gain "real-life experience," Norm convinces her that the tab is a record of the beers for which he has already paid, and