Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Chair-maker furniture. In the country manufactories it is otherwise; yet even these pay some regard to keeping their workmen constantly at the chair, or to cabinet work. The two branches seem evidently to require different talents in workmen, in order to become proficients." In Paris, a chair-maker was a "menuisier", or joiner: guild regulations forbade "menuisiers" to engage in cabinet making. Some "menuisiers" produced the planed and carved wood paneling for rooms ("boiseries"), while others, "menuisiers en sièges", produced the frames for seat furniture, which would be upholstered by other craftsmen, such as "huissiers". Chair-maker Since the mid-17th century a chair-maker,