Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Chipps Chippendale town. Chipps moved to Todmorden in late 2001, coinciding with Singletrack getting its first office. He has been a resident ever since and now calls it home, despite his southern upbringing. Chippendale was awarded the "Cycling Media Legend" award at the 2015 Cycling Media Awards. "Dirt Rag" interview with Chipps Chippendale Chipps Chippendale Chipps Chippendale (real name William Henry James Chippendale III) is a mountain biking journalist in the UK. After working as a bicycle messenger, his journalistic career started in 1994 with the UK magazine "MTB Pro", on which he worked for five years. After the magazine was closed