History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
Elmo the Musical ages of 3–4[2], leaving the "Elmo's World" segment as the youngest-skewing portion of the program, something Parente wished to change even before production halted. In June 2011, Joey Mazzarino and the other writers began developing new ideas for the new segment. One idea was to have Elmo go on road trips using his tricycle. Mazzarino stated Elmo's character was all about his excited view of the world and large imagination and they decided to go with an idea based on those characteristics. The idea of a musical segment came around and with the success of musical programs like "High School