Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Squirt (soft drink) Squirt (soft drink) Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona. Squirt was created by Herb Bishop in 1938, after experimenting with a citrus drink known as Citrus Club. The result used less fruit juice and less sugar than some other drinks, and Bishop claimed it had the "freshest, most exciting taste in the marketplace". In 1941, a mascot named "Lil' Squirt" was created for marketing the product. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a