Captain America: The First Avenger a sneak peek of "The Avengers", six behind-the-scenes featurettes, and deleted scenes with commentary by director Joe Johnston, director of photography Shelly Johnson and editor Jeff Ford. In its first week of release, "Captain America: The First Avenger" topped the Blu-ray and DVD sales charts, selling 1.54 million Blu-ray units and 726,000 DVD units and making a combined total of $52.6 million. The film was also collected in a 10-disc box set titled "Marvel Cinematic Universe: Phase One – Avengers Assembled" which includes all of the Phase One films in the Marvel Cinematic Universe. It was released on April 2,
Captain America: The First Avenger Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin' Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve.