Cutlery and Allied Trades Research Association knowledge which is available to everyone on a competitive fee paying basis, however CATRA will enter into dialogue with consumers and users of cutlery, knives and tools where their expertise may be of help, on a free of charge basis. Petersen's Bowhunting magazine uses CATRA to measure sharpness of arrowheads. CATRA manufactures a wide range of special purpose equipment including knife and cutlery testing machines and knife sharpening systems including the CATRAHONE and CATRASHARP machines Cutlery and Allied Trades Research Association Cutlery and Allied Trades Research Association (CATRA) is an internationally known research and technology organisation in Sheffield, England which
Heidi Messer recognized a core problem that existed on the World Wide Web making it difficult to value online traffic. They set out to create an online distribution network that would allow websites to monetize their traffic through performance based links. Messer served as President and COO of LinkShare until its sale in 2005 to Rakuten Inc. for $425 million. In 2006, Messer exited the company, which was later renamed Rakuten LinkShare. In 2008, Messer co-founded Cross Commerce Media with her husband, Tad Martin and brother. She currently serves on its board of directors as the company's Chairman. Messer and her co-founders