Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
18th century in literature 18th century in literature Literature of the 18th century refers to world literature produced during the 18th century. European literature of the 18th century refers to literature (poetry, drama, satire, and novels) produced in Europe during this period. The 18th century saw the development of the modern novel as literary genre, in fact many candidates for the first novel in English date from this period, of which Daniel Defoe's 1719 "Robinson Crusoe" is probably the best known. Subgenres of the novel during the 18th century were the epistolary novel, the sentimental novel, histories, the gothic novel and the libertine novel.