Charlie and the Chocolate Factory (musical) and Shaiman. The production was directed by Sam Mendes, with choreography by Peter Darling, accompanied with the assistance Brandon Duncan, set design by Mark Thompson and lighting design by Paul Pyant. The show presents a more contemporary version of the original story. During previews, many changes took place, with the greatest change being the addition of the Great Glass Elevator. "Charlie and the Chocolate Factory" was scheduled to begin previews on 17 May 2013, at the Theatre Royal, Drury Lane, London, before holding its official opening night on 25 June 2013. The show was originally scheduled to open at the
Charlie and the Chocolate Factory (musical) all the hoopla on the red carpet. Finally, the moment of truth arrives. With a choral fanfare, the factory door swings open and all eyes to turn to see the mysterious Willy Wonka, invites the Golden Ticket winners into his factory to see all the wonders ("It Must Be Believed to Be Seen"). Wonka gathers the ticket winners and explains the rules and regulations of the factory ("Strike That! Reverse It!"). With the contracts signed, Wonka then welcomes them into the Chocolate Room. As the children explore, the parents ask Wonka what its purpose is and Wonka bemusedly explains that