Cutlery Cutlery Cutlery includes any hand implement used in preparing, serving, and especially eating food in Western culture. A person who makes or sells cutlery is called a cutler. The city of Sheffield in England has been famous for the production of cutlery since the 17th century and a train – the "Master Cutler" – running from Sheffield to London was named after the industry. Cutlery is more usually known as silverware or flatware in the United States, where "cutlery" usually means knives and related cutting instruments. Although the term "silverware" is used irrespective of the material composition of the utensils,
Heidi Messer recognized a core problem that existed on the World Wide Web making it difficult to value online traffic. They set out to create an online distribution network that would allow websites to monetize their traffic through performance based links. Messer served as President and COO of LinkShare until its sale in 2005 to Rakuten Inc. for $425 million. In 2006, Messer exited the company, which was later renamed Rakuten LinkShare. In 2008, Messer co-founded Cross Commerce Media with her husband, Tad Martin and brother. She currently serves on its board of directors as the company's Chairman. Messer and her co-founders