Danio margaritatus it cannot be kept with large or "bully" fish. Small, swarming danionins which require similar water conditions would be a natural choice for company, as such more active species provide nice contrast behaviorally and, being available in a wide range of colors and patterns, also make it possible to choose fish that complement the brilliant colors of "D. margaritatus". Many danionins prefer slightly acidic water, however, and maintaining the rather high pH found across the Inle basin seems a necessary condition to keep fish from there successfully. Danio margaritatus Danio margaritatus, the celestial pearl danio, often referred to in the
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture