Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Thomas Chippendale first cabinet-maker to publish a book of his designs, titled "The Gentleman and Cabinet Maker's Director". Three editions were published, the first in 1754, followed by a virtual reprint in 1755, and finally a revised and enlarged edition in 1762, by which time Chippendale's illustrated designs began to show signs of Neoclassicism. Chippendale had considerable competition during his active years, most notably Ince and Mayhew. Chippendale was much more than just a cabinet maker, he was an interior designer who advised on other aspects of decor such as soft furnishings and even the colour a room should be painted. At