Captain America: The First Avenger a video game tie-in titled "", that was released in 2011 for the Xbox 360, PlayStation 3, Wii and Nintendo DS. Marvel released the mobile game, "Captain America: Sentinel of Liberty", in July 2011. A toy line was released as well. The world premiere of "Captain America: The First Avenger" was held on July 19, 2011, at the El Capitan Theatre in Hollywood, California. The film was screened at the San Diego Comic-Con International on July 21, 2011. It was commercially released in the United States and Canada on July 22, 2011. Paramount opted against altering the American-centric title when
Captain America: The First Avenger Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin' Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve.