Olympic Games the 1968 Mexico City Games was 600 million, whereas at the Los Angeles Games of 1984, the audience numbers had increased to 900 million; that number swelled to 3.5 billion by the 1992 Summer Olympics in Barcelona. However, at the 2000 Summer Games in Sydney, NBC drew the lowest U.S. ratings for any Summer or Winter Olympics since 1968. This was attributed to two factors: one was the increased competition from cable channels, the second was the internet, which was able to display results and video in real time. Television companies were still relying on tape-delayed content, which was becoming
Summer Olympic Games by six criteria: television viewing figures (40%), internet popularity (20%), public surveys (15%), ticket requests (10%), press coverage (10%), and number of national federations (5%). The category of a sport determines the share of Olympic revenue received by that sport's International Federation. Sports that were new to the 2016 Olympics (rugby and golf) have been placed in Category E. The current categories are: The table below uses official data provided by the IOC. "Note: Although the Games of 1916, 1940, and 1944 had been cancelled, the Roman numerals for those Games were still used because the Summer Games' official titles