Cillit Bang by "Barry Scott", a brashly enthusiastic character played by Neil Burgess, who claims that Cillit Bang can remove limescale, rust and ground in dirt. In one advert, he places a copper plated one penny coin in Cillit Bang to demonstrate the product's cleaning ability to remove staining. In January 2016, Reckitt Benckiser launched its first global campaign, starring dancer Daniel Campos. International versions of the advert use different presenters, known as Martin Grellis in Australia and New Zealand, and Dan Dolan in North America, although recent spots feature Neil Burgess as Barry Scott. Dan demonstrates the cleaning methods seen in
Bang for the buck during the administration of President Dwight D. Eisenhower, was called "more bang for the buck" and "bigger bang for the buck". "More bang for the buck" was also used in the late 1960s by the U.S. military to refer to how it wanted to receive more combat power from the armaments it possessed. The United States, instead of supporting a large regular army, increasingly depended on nuclear weapons to hold the Soviet Union in check. "Bigger bang for the buck" is similar to the phrase "more bounce to the ounce", an advertising catchphrase used in 1950 by PepsiCo to market