History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
Elmo's World segment presented Elmo moving between and combining two worlds of live action and computer-generated animation, which looked like "a child's squiggly crayon drawing come to life" created by the host, and with "a stream-of-consciousness feel to it". Elmo's pet goldfish Dorothy and the members of the Noodle family were silent in order to allow Elmo to do all the talking, and to give children the opportunity to respond to what they saw on the screen. In 2009, "Elmo's World" temporarily ceased production and was replaced by "Elmo the Musical" in 2012, until returning in 2017. By the early 1990s, "Sesame