Super Bowl XLVII halftime show Super Bowl XLVII halftime show The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII and featured American entertainer Beyoncé with special guests Kelly Rowland and Michelle Williams from Destiny's Child. The show was produced by Ricky Kirshner and directed by Hamish Hamilton. It received acclaim from music critics who commented that Beyoncé once more proved her abilities during live performances. It became the then second most watched show in Super Bowl history by garnering 110.8 million viewers. The performance, and the stadium blackout that followed,
Super Bowl XLVII go to 180 countries. According to CBS, the price of a 30-second advertisement hit a record high US $4,000,000. General Motors announced it would not advertise on the game, citing the advertising costs. Adbowl had a special theme this year for the Super Bowl, called "Catbowl 2013", which pitted the best commercials by votes with cat videos to see which one is more popular. The advertisers for Super Bowl XLVII included Mercedes-Benz, Gildan, Samsung, BlackBerry, Kraft Foods, Subway, Taco Bell, Procter & Gamble, Best Buy, Coca-Cola, Sodastream, PepsiCo (including entries in the Doritos Crash the Super Bowl contest), Axe, Audi,