Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Badminton cabinet Badminton cabinet The Badminton cabinet is a monumental piece of 18th-century furniture that twice set the record for most expensive piece of furniture ever sold. The Badminton Cabinet, or Badminton Chest, was commissioned in 1726 by Henry Somerset, 3rd Duke of Beaufort, at the age of 19. It took thirty experts six years to make, and came to be named after the Duke's country seat, Badminton House in Gloucestershire, England, where it remained until it was auctioned by his descendants in the late 20th century. The ebony cabinet is tall and wide and shows scenes rendered in pietra dura—inlaid finely