Marseille-Provence 2013 a larger, decades-long, multibillion-dollar development effort to revitalize the city. The official designation of European Capital of Culture was created in 1985 with the goal of building ties between citizens of the European Union by celebrating both the diversity of European culture and its common history and values. The event is also considered an opportunity for a city or region raise its international profile and to foster urban renewal through investment in culture and tourism. Thus far, more than 40 cities have received the European Capital of Culture designation. The city of Marseille launched its candidacy to host the European
UK City of Culture Dundee, Hull, Leicester and Swansea Bay was announced. The winner of the 2017 title was announced on 20 November 2013 and Hull was chosen. TV producer Phil Redmond, who chaired the City of Culture panel, said Hull was the unanimous choice because it put forward "the most compelling case based on its theme as 'a city coming out of the shadows'". On 31 July 2014, Martin Green was announced as chief executive of the team. Green was previously head of ceremonies for the 2012 Summer Olympics, and organised the 2014 Tour de France Grand Départ ceremony in Yorkshire. On 1