Cillit Bang by "Barry Scott", a brashly enthusiastic character played by Neil Burgess, who claims that Cillit Bang can remove limescale, rust and ground in dirt. In one advert, he places a copper plated one penny coin in Cillit Bang to demonstrate the product's cleaning ability to remove staining. In January 2016, Reckitt Benckiser launched its first global campaign, starring dancer Daniel Campos. International versions of the advert use different presenters, known as Martin Grellis in Australia and New Zealand, and Dan Dolan in North America, although recent spots feature Neil Burgess as Barry Scott. Dan demonstrates the cleaning methods seen in
Commercial cleaning with regular vacuuming, needs hot water extraction applied every 18 to 24 months. External cleaning, litter picking, and removal of graffiti may also be incorporated. The two global cleaning industry associations, the British Institute of Cleaning Science (BICSc) and the International Sanitary Supply Association (ISSA), both publish standards for managers and operatives engaged in cleaning activities. Contracts often require the cleaning companies to provide consumables such as paper towels, toilet rolls, liquid soap, bin liners, etc. The commercial cleaning industry is extremely competitive and employees tend to be at the lower end of the pay scale. However, unionized workers may