Howard Stark picked up by the feds and go home. This version depicted in the "Ultimate Iron Man" series have been retconned as an in-universe fictional TV show about Iron Man's life. The real history for the Ultimate version of Howard Stark is told in "". In addition to being Gregory Stark's father, he is the founder of Stark Enterprises, but sought help from Chinese conglomerate Mandarin International. While his son Tony Stark is trying to start a company of his own along with girlfriend Josie Gardner, Howard continually tries to persuade Tony to take his place as the CEO which his
Superhero fiction Gail Simone has coined the term "Women in Refrigerators" (named after an incident in "Green Lantern" #54 where Kyle Rayner's girlfriend Alex DeWitt is murdered by the supervillain Major Force and stuffed into Rayner's refrigerator) to refer to this practice. Many works of superhero fiction occur in a shared fictional universe, sometimes (as in the cases of the DC and Marvel Universes) establishing a fictional continuity of thousands of works spread over many decades. Changes to continuity are also common, ranging from small changes to established continuity, commonly called retcons, to full reboots, erasing all previous continuity. It is also