History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
S-Files became Joey's venue to air his side of the issue. Janice did not show up on that episode out of sympathy for her friend Kris, who hosts "S-Files" rival show "The Buzz". Pia Guanio, who was fast making a name as a segment anchor of Showbiz Time (now retitled as Chika Minute) on GMA's news program "24 Oras", was named as Janice's replacement. "S-Files" and "The Buzz" exchanged ratings. In 2005 "S-Files" came out with a higher rating than "The Buzz". From July to September 2006, "The Buzz" was once again able to regain and sustain its lead against "S-Files".