History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
Television show "Game of Thrones" was $5–$10 million, "Pan Am" cost an estimated $10 million, while "Terra Nova"'s two-hour pilot was between $10 to $20 million. Many scripted network television shows in the United States are financed through deficit financing: a studio finances the production cost of a show and a network pays a license fee to the studio for the right to air the show. This license fee does not cover the show's production costs, leading to the deficit. Although the studio does not make its money back in the original airing of the show, it retains ownership of the show.