Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Urge (drink) Urge (drink) Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the USA in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch. Urge was available in Norway in 0.5 L and 1.5 L bottles, and later also in 0.33 L cans,