Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
James Moore (furniture designer) gesso furniture by Moore can be linked to surviving bills receipted by James Moore and John Belchier, 1722-26. The succeeding royal cabinet-maker, Benjamin Goodison, trained in Moore's workshop. James Moore (furniture designer) ïJames Moore (c. 1670 - October 1726) was an 18th-century cabinet maker in London who worked for George I. He was in partnership with John Gumley from 1714. As royal cabinet-maker he supplied walnut and mahogany furniture for the royal household, the royal yacht, and the king's servants and mistresses, as well as the rich gilt gesso furniture for which he is best known but which constituted a