Super Bowl XLVII halftime show Super Bowl XLVII halftime show The Super Bowl XLVII halftime show occurred on February 3, 2013, at the Mercedes-Benz Superdome in New Orleans as part of Super Bowl XLVII and featured American entertainer Beyoncé with special guests Kelly Rowland and Michelle Williams from Destiny's Child. The show was produced by Ricky Kirshner and directed by Hamish Hamilton. It received acclaim from music critics who commented that Beyoncé once more proved her abilities during live performances. It became the then second most watched show in Super Bowl history by garnering 110.8 million viewers. The performance, and the stadium blackout that followed,
Super Bowl 50 their own Doritos ads for a chance to have it aired during the game. Nintendo and The Pokémon Company also made their Super Bowl debut, Hyundai placed in both first and fifth place respectively on "USA Today"s Super Bowl Ad Meter survey, with their ads "First Date" (for the Hyundai Genesis) and "Ryanville" (for the 2017 Hyundai Elantra). First-time advertisers at Super Bowl 50 included Amazon.com, Colgate toothpaste, Death Wish Coffee (who beat 10 other small businesses in a contest held by Intuit, who paid for the ad time as a prize), LG Electronics, Marmot, Nintendo (promoting the 20th anniversary