Captain America: The First Avenger directing the project before Johnston was approached in 2008. The principal characters were cast between March and June 2010. Production of "Captain America: The First Avenger" began in June 2010, and filming took place in London, Manchester, Caerwent, and Liverpool in the United Kingdom, and Los Angeles in the United States. The film was converted to 3D in post-production. "Captain America: The First Avenger" premiered in Hollywood on July 19, 2011, and was released in the United States on July 22, 2011. The film was commercially successful, grossing over $370 million worldwide. Critics particularly praised Evans' performance, the film's depiction
Captain America: The First Avenger Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin' Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve.