Charlie and the Chocolate Factory (musical) and Shaiman. The production was directed by Sam Mendes, with choreography by Peter Darling, accompanied with the assistance Brandon Duncan, set design by Mark Thompson and lighting design by Paul Pyant. The show presents a more contemporary version of the original story. During previews, many changes took place, with the greatest change being the addition of the Great Glass Elevator. "Charlie and the Chocolate Factory" was scheduled to begin previews on 17 May 2013, at the Theatre Royal, Drury Lane, London, before holding its official opening night on 25 June 2013. The show was originally scheduled to open at the
Willy Wonka & the Chocolate Factory to buy the rights to the book and finance the picture for the purpose of promoting a new Quaker Oats "Wonka Bar". David L. Wolper and Roald Dahl agreed that the film would be a children's musical, and that Dahl himself would write the screenplay. However, Wolper changed the title to "Willy Wonka and the Chocolate Factory". Screenwriter David Seltzer conceived a gimmick exclusively for the film that had Wonka quoting numerous literary sources, such as Arthur O'Shaughnessy's "Ode", Oscar Wilde's "The Importance of Being Earnest", Samuel Taylor Coleridge's "The Rime of the Ancient Mariner" and William Shakespeare's "The Merchant