Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
18th-century French literature 18th century saw innovations in form and content which opened the way for the modern novel, a work of fiction in prose recounting the adventures or the evolution of one or several characters. In the 18th century the genre of the novel enjoyed a great increase in readership, and was marked by the effort to convey feelings realistically, through such literary devices as first-person narration, exchanges of letters, and dialogues, all trying to show, in the spirit of the lumieres, a society which was evolving. The French novel was strongly influenced by the English novel, through the translation of the