History of Sesame Street including changing its traditional magazine format to a narrative format. Because of the popularity of the Muppet Elmo, the show incorporated a popular segment known as "Elmo's World". "Sesame Street" has won eight Grammys and over a hundred Emmys in its history—more than any other children's show. In the late 1960s, 97% of all American households owned a television set, and preschool children watched an average of 27 hours of television per week; programs created for them were widely criticized for being too violent and for reflecting commercial values. Producer Joan Ganz Cooney called children's programming a "wasteland", and she
Sesame Street CTW tested the appeal of the new show, they found that although children paid attention to the shows during the Muppet segments, their interest was lost during the "Street" segments. The producers requested that Henson and his team create Muppets such as Big Bird and Oscar the Grouch to interact with the human actors, and the Street segments were re-shot. "Sesame Street"s format remained intact until the 2000s, when the changing audience required that producers move to a more narrative format. In 1998, the popular segment "Elmo's World", a 15-minute-long segment hosted by the Muppet Elmo, was created. Starting in