Captain America: The Winter Soldier make it so profitable, is its emotional bandwidth—all the vivid, nuanced life lived by its characters in between their frenzied escapades," and felt it fixed all the shortcomings of "The First Avenger" "and then some". Conversely, Kenneth Turan of the "Los Angeles Times" said, "["Captain America: The Winter Soldier"] is everything a big budget superhero film should be – except inspired." Manohla Dargis of "The New York Times" said, "Like many others of its type, ["Captain America: The Winter Soldier"] gets off to a kinetic start only to lose steam before blowing everything up." Robbie Collin of "The Daily Telegraph"
Captain America: The Winter Soldier put it back in S.H.I.E.L.D. protection. The first televised advertisement for "Captain America: The Winter Soldier" aired during Super Bowl XLVIII on February 2, 2014. According to "The Hollywood Reporter", Disney paid over $4 million per 30-second spot. The "Los Angeles Times" said, "The clip promoting the April 4 release had a recognizably melancholy tone as Chris Evans' patriotic hero grapples with the moral ambiguities of the modern age." Also in February, Gameloft announced that a mobile video game, titled "Captain America: The Winter Soldier – The Official Game", would be released in conjunction with the release of the film