Malabar danio are oviparous, and spawn in shallow water after heavy rains among the plants growing on the bottom. An adult will spawn around 200 light-orange, sticky eggs that will hatch in one to two days. The fry will be free-swimming after the fifth day. The parents must be removed from aquaria to prevent them from eating the eggs. The species was earlier incorrectly considered a synonym of "Devario aequipinnatus", which is a valid name for a different species. Malabar danio The Malabar danio ("Devario malabaricus") is a tropical fish belonging to the minnow family (Cyprinidae). Originating in Sri Lanka and the
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture