Olympic Games the 1968 Mexico City Games was 600 million, whereas at the Los Angeles Games of 1984, the audience numbers had increased to 900 million; that number swelled to 3.5 billion by the 1992 Summer Olympics in Barcelona. However, at the 2000 Summer Games in Sydney, NBC drew the lowest U.S. ratings for any Summer or Winter Olympics since 1968. This was attributed to two factors: one was the increased competition from cable channels, the second was the internet, which was able to display results and video in real time. Television companies were still relying on tape-delayed content, which was becoming
Summer Olympic Games Summer Olympic Games The Summer Olympic Games () or the Games of the Olympiad, first held in 1896, is a quadrennial international multi-sport event. The most recent Olympics were held in Rio de Janeiro, Brazil. The International Olympic Committee (IOC) organises the Games and oversees the host city's preparations. In each Olympic event, gold medals are awarded for first place, silver medals are awarded for second place, and bronze medals are awarded for third place; this tradition began in 1904. The Winter Olympic Games were created due to the success of the Summer Olympics. The Olympics have increased in scope