Cillit Bang by "Barry Scott", a brashly enthusiastic character played by Neil Burgess, who claims that Cillit Bang can remove limescale, rust and ground in dirt. In one advert, he places a copper plated one penny coin in Cillit Bang to demonstrate the product's cleaning ability to remove staining. In January 2016, Reckitt Benckiser launched its first global campaign, starring dancer Daniel Campos. International versions of the advert use different presenters, known as Martin Grellis in Australia and New Zealand, and Dan Dolan in North America, although recent spots feature Neil Burgess as Barry Scott. Dan demonstrates the cleaning methods seen in
Ajax (cleaning product) of the 1960s, advertised with an armed knight riding a white horse. At the end of the Doors song "Touch Me", Jim Morrison says the slogan "Stronger Than Dirt". A widely mocked commercial in the end of the 1970s and beginning of the 1980s declared, "Armed... with AJAX!" American actor Eugene Roche gained household fame as AJAX man, "Squeaky Clean", in many television commercials of the 1970s. In the United Kingdom, character actress Ann Lancaster appeared on television advertisements featuring the slogan, "It cleans like a white tornado". Colgate ceased advertising in the United Kingdom for the brand in January