Economy of Mexico equipment and LCD modules. The Mexican electronics industry grew 20% between 2010 and 2011, up from its constant growth rate of 17% between 2003 and 2009. Currently electronics represent 30% of Mexico's exports. The design and manufacture of flat panel plasma, LCD and LED televisions is the single largest sector of the Mexican electronics industry, representing 25% of Mexico's electronics export revenue. In 2009 Mexico surpassed South Korea and China as the largest manufacturer of televisions, with Sony, Toshiba, Samsung, Sharp (through Semex), Zenith LG, Lanix, TCL, RCA, Phillips, Elcoteq, Tatung, Panasonic, and Vizio manufacturing CRT, LCD, LED and Plasma
Samsung Electronics under-selling product lines and instead pursued a process of designing and manufacturing components and investing in new technologies for other companies. In addition, Samsung outlined a 10-year plan to shrug off its image as a "budget brand" and to challenge Sony as the world's largest consumer electronics manufacturer. It was hoped in this way Samsung would gain an understanding of how products are made and give a technological lead sometime in the future. This patient vertical integration strategy of manufacturing components has borne fruit for Samsung in the late-2000s. As Samsung shifted away from consumer markets, the company devised a