Super Bowl XXXVIII field was the crew of STS-114, the "Return to Flight" Space Shuttle mission that eventually launched "Space Shuttle Discovery" on July 26, 2005. Houston-native Beyoncé then sang the national anthem. Aerosmith performed Baby, Please Don't Go and Dream On as part of the pre-show ceremony. The coin toss ceremony featured former NFL players and Texas natives Earl Campbell, Ollie Matson, Don Maynard, Y. A. Tittle, Mike Singletary, Gene Upshaw. Tittle tossed the coin. The NFL logo was painted at midfield for the first time since Super Bowl XXX, and the Super Bowl XXXVIII logo was placed on the 25-yard lines.
Super Bowl XLVIII highest-rated U.S. Spanish-language cable telecast outside of soccer. NFL Network produced an international television feed of the game, with alternate English-language commentary provided by Bob Papa (play-by-play) and Charles Davis (color analyst). Fox set the sales rate for a 30-second advertisement at US $4 million, matching the price set by CBS for Super Bowl XLVII. Fox began selling advertising for the game in May 2013 and announced it had sold out on December 4. "USA Today"s Super Bowl Ad Meter named Budweiser's ad "Puppy Love" as the best of the game. Meanwhile, a Coca-Cola spot with people of diverse cultures