Super Bowl 50 halftime show Super Bowl 50 halftime show The Super Bowl 50 Halftime Show took place on February 7, 2016, at Levi's Stadium in Santa Clara, California as part of Super Bowl 50. It was headlined by the British rock group Coldplay with special guest performers Beyoncé and Bruno Mars, who previously had headlined the Super Bowl XLVII and Super Bowl XLVIII halftime shows, respectively. Coldplay, Rihanna, and Katy Perry were considered as potential acts for the Super Bowl XLIX halftime show in 2015. Perry was soon confirmed as the headliner of the halftime show in October 2014. In late November, 2015, reports
Super Bowl 50 their own Doritos ads for a chance to have it aired during the game. Nintendo and The Pokémon Company also made their Super Bowl debut, Hyundai placed in both first and fifth place respectively on "USA Today"s Super Bowl Ad Meter survey, with their ads "First Date" (for the Hyundai Genesis) and "Ryanville" (for the 2017 Hyundai Elantra). First-time advertisers at Super Bowl 50 included Amazon.com, Colgate toothpaste, Death Wish Coffee (who beat 10 other small businesses in a contest held by Intuit, who paid for the ad time as a prize), LG Electronics, Marmot, Nintendo (promoting the 20th anniversary