Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Squirt (soft drink) berry flavored variations of the beverage, have also been introduced. Unlike normal Squirt, Ruby Red Squirt contains caffeine. In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains taurine and other ingredients similar to an energy drink. Carbonated water, high-fructose corn syrup, natural flavors, concentrated grapefruit juice, citric acid, modified food starch, sodium benzoate, ester gum, brominated vegetable oil, calcium disodium EDTA. Squirt (soft drink) Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona. Squirt was created by Herb Bishop in 1938, after experimenting