Cutlery and Allied Trades Research Association Cutlery and Allied Trades Research Association Cutlery and Allied Trades Research Association (CATRA) is an internationally known research and technology organisation in Sheffield, England which specialises in knives, cutlery, tableware, metallic holloware (such as saucepans), shaving razors, industrial knives/ blades and hand/garden tools. CATRA was originally set up by the British Government in 1952 to carry out developments for the UK's cutlery and knife industries, for which the area of Sheffield in Yorkshire is world-famous. CATRA has developed a range of unique machines for measuring the cutting performance of all types of cutting edges from razor blades to large knives
Heidi Messer guest speaker, Messer has presented at Baruch College, Columbia Business School, and Fordham University. She has been cited in various publications including, The Wall Street Journal, The New York Times, USA Today, Inc. Magazine, Forbes, The Nikkei, Bloomberg Businessweek, Women's Wear Daily, Chief Executive Magazine, and Wired. Messer is also known as the host of an exclusive all female Poker game, featured in Vogue as a new model for combining networking, idea sharing, and charitable giving similar to the intellectual salons of the past. Additionally, Messer has appeared on national television and radio programs including the Today Show, Rock Center,