East African Community producers and consumers on both sides of all borders) and losers (smugglers and the customs, police and local government officers who currently benefit from bribery at and around the borders) in the border areas. More substantial impact could be attained by a new generation of investments in world-market production based on the region's comparative advantages in natural resources (especially mining and agriculture) and the new tariff structure creates marginally better conditions for world-market exporters, by cheapening inputs and by reducing upward pressures on the exchange rate. On 1 July 2010, Kenyan President Mwai Kibaki launched the East African Common Market
Mwai Kibaki 1992. He was criticized as a "johnny come lately" opportunist who, unlike his two main opposition presidential election opponents in that year, Kenneth Matiba and Jaramogi Oginga Odinga, was taking advantage of multiparty despite not having fought for it. Kibaki came third in the subsequent presidential elections of 1992, when the divided opposition lost to president Moi and KANU despite having received more than two thirds of the vote. He then came second to Moi in the 1997 elections, when again, Moi beat a divided opposition to retain the presidency. In January 1998, Kibaki became the leader of the official