Planet of the Apes In 1999, Fox hired William Broyles, Jr. to write a new script. Fox insisted on a July 2001 release date, but otherwise offered Broyles considerable creative license. This prospect attracted director Tim Burton, who hoped to do a "re-imagining" of "Planet of the Apes". Burton found the production arduous, largely due to Fox's strict release schedule. The studio budgeted the film at $100 million, meaning Broyles' ambitious script had to be altered to reduce costs; Lawrence Konner and Mark Rosenthal worked on rewrites even as the film entered production. The tight schedule meant all stages of production were rushed. The
Planet of the Apes (2001 film) now. I'm so against it, very vocally so. But it was inappropriate for the workplace. If I'm going to talk to him, I'll talk to him outside the workplace. So it was just two guys in makeup doing a scene." Roth later claimed he would not have appeared in the film had he known he would be sharing a scene with Heston. To help market "Planet of the Apes," Fox commissioned an Internet marketing campaign that also involved geocaching. Hasbro released a toy line, while Dark Horse Comics published a comic book adaptation. The original release date for the film