Cutlery the term "tableware" has come into use to avoid the implication that they are made of silver. The major items of cutlery in Western culture are the knife, fork and spoon. In recent times, hybrid versions of cutlery have been made combining the functionality of different eating implements, including the spork (spoon / fork), spife (spoon / knife), and knork (knife / fork) or the sporf which combines all three. The word cutler derives from the Middle English word 'cuteler' and this in turn derives from Old French 'coutelier' which comes from 'coutel'; meaning knife (modern French: couteau). The word's
Heidi Messer recognized a core problem that existed on the World Wide Web making it difficult to value online traffic. They set out to create an online distribution network that would allow websites to monetize their traffic through performance based links. Messer served as President and COO of LinkShare until its sale in 2005 to Rakuten Inc. for $425 million. In 2006, Messer exited the company, which was later renamed Rakuten LinkShare. In 2008, Messer co-founded Cross Commerce Media with her husband, Tad Martin and brother. She currently serves on its board of directors as the company's Chairman. Messer and her co-founders