Cutlery and Allied Trades Research Association Cutlery and Allied Trades Research Association Cutlery and Allied Trades Research Association (CATRA) is an internationally known research and technology organisation in Sheffield, England which specialises in knives, cutlery, tableware, metallic holloware (such as saucepans), shaving razors, industrial knives/ blades and hand/garden tools. CATRA was originally set up by the British Government in 1952 to carry out developments for the UK's cutlery and knife industries, for which the area of Sheffield in Yorkshire is world-famous. CATRA has developed a range of unique machines for measuring the cutting performance of all types of cutting edges from razor blades to large knives
Heidi Messer Collective[i] was also a finalist for the 2014 Inaugural Stratus Awards presented by the Business Intelligence Group. In 2015, Collective[i] was named an OnCloud Top 100 private company under the 'Software-as-a-Service solution for big data analytics' category. On November 19, 2015, Messer received the Women's Entrepreneurship Day Technology Pioneer Award at the United Nations in New York City. Heidi Messer Heidi Messer (born August 28, 1969) is an American Internet entrepreneur and investor who has founded several global businesses, most notably LinkShare (sold in 2005 for $425 million) and Collective[i]. Messer served as a board member, President, and Chief Operating