Captain America: The First Avenger the film would not be released in China because of a policy limiting the number of foreign films screened there each year, but it eventually opened there in the second weekend of September. Days before the film's release, a teaser trailer for "The Avengers" that served as a post-credits scene of "Captain America: The First Avenger" was briefly leaked online. "Entertainment Weekly" speculated it came from a preview screening and described the footage as "shaky, fuzzy, flickering and obviously filmed on a cell phone". "Captain America: The First Avenger" was formatted and screened in IMAX for the first time on
Captain America: The First Avenger they hoped the film would not feel like a period piece. When asked whether anti-US sentiments would affect the film's box office, Feige said, "Marvel is perceived pretty well around the world right now, and I think putting another uber-Marvel hero into the worldwide box office would be a good thing. ... We have to deal with much the same way that Captain America, when thawed from the Arctic ice, entered a world that he didn't recognize," similar to the way Stan Lee and Jack Kirby reintroduced the character in the 1960s. Likewise, Arad noted, "Captain America stands for freedom