Marseille-Provence 2013 Capital of Culture in March 2004 and later expanded their bid to include neighboring cities in Provence. A French jury selected Marseille as its choice in September 2008. In May 2009, the European Council officially announced that Marseille would be the European Capital of Culture in 2013 in parallel with the city of Košice in Slovakia. In 2006, the official Marseille-Provence 2013 association was created under French laws for non-profit organizations. It brought together members of both the public and private sectors and was first directed by Bernard Latarjet and then Jean-François Chougnet. The association administrative council was led by
European Capital of Culture of designating an annual Capital of Culture to bring Europeans closer together by highlighting the richness and diversity of European cultures and raising awareness of their common history and values. It is strongly believed that the ECoC significantly maximises social and economic benefits, especially when the events are embedded as a part of a long–term culture-based development strategy of the city and the surrounding region. The Commission of the European Union manages the title and each year the Council of Ministers of the European Union formally designates European Capitals of Culture: more than 40 cities have been designated so far.