Olympic Games the 1968 Mexico City Games was 600 million, whereas at the Los Angeles Games of 1984, the audience numbers had increased to 900 million; that number swelled to 3.5 billion by the 1992 Summer Olympics in Barcelona. However, at the 2000 Summer Games in Sydney, NBC drew the lowest U.S. ratings for any Summer or Winter Olympics since 1968. This was attributed to two factors: one was the increased competition from cable channels, the second was the internet, which was able to display results and video in real time. Television companies were still relying on tape-delayed content, which was becoming
2009 Summer Universiade the 2009 Summer Universiade games began in early 2004. Together with Belgrade another two cities bid for the event - Monterrey in Mexico and Poznań in Poland. Working in Belgrade's favour were the various major sporting events the city was awarded to host in the upcoming 2005, 2006 and 2007 such as Eurobasket 2005, the 2005 European Volleyball Championship, the 2006 European Water Polo Championship, and the European Youth Olympic Festival 2007. Furthermore, the city launched two unsuccessful candidate bids to organize the Summer Olympic Games: for the 1992 Summer Olympics Belgrade was eliminated in the third round of International