History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
S Club 7 was kept secret for six months, was well received by the band who claimed it had made them all closer as friends. "Hollywood 7" aired alongside a new CBBC reality show, "S Club Search", which invited children to extend the S Club brand and audition to form a younger version of the band. The new group were to be chosen to sing with S Club 7 on Children in Need 2001 and go on tour with them on their future "S Club 7 Carnival 2002" tour. The eight children who went on to form the band named themselves "S Club