Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Car Designer of the Century 5, which they did, and the result was announced in November 1999. Finally the 5 were ranked by the jury and the overall winner was selected. Car Designer of the Century The Car Designer of the Century was an international award given to the most influential car designer of the 20th century. The election process was overseen by the Global Automotive Elections Foundation. The winner, Giorgetto Giugiaro, was announced at an awards gala on December 18, 1999 in Las Vegas. The process for deciding the "Car Designer of the Century" started with the list of candidates below. The next step