Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Ébéniste the industry. From the mid-17th century through the 18th, a notable number of ébénistes of German and Low Countries extraction were pre-eminent among Parisian furniture-makers, as the abbreviated list below suggests. Ébéniste Ébéniste () is the French word for a cabinet-maker. As opposed to "ébéniste", ""menuisier"" denotes a woodcarver or chairmaker in French. The English equivalent for "ébéniste", "ebonist", is not commonly used. Originally, an "ébéniste" was one who worked with ebony, a favoured luxury wood for mid-seventeenth century Parisian cabinets, originating in imitation of elite furniture being made in Antwerp. The word is 17th century in origin. Early Parisian