People (magazine) members regularly slept on the floor of their offices two or three nights each week and severely limited all non-essential outside engagements. The premier edition for the week ending March 4, 1974 featured actress Mia Farrow, then starring in the film "The Great Gatsby", on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn and the wives of U.S. Vietnam veterans who were Missing In Action. The magazine was, apart from its cover, printed in black-and-white. The initial cover price was 35 cents (). The core of the small founding editorial team included other editors, writers, photographers
The Snap Magazine they had erred in starting off with an odd-months issue, so they took the opportunity to rectify this and also to redesign the cover and rename the magazine. The cover of the first issue of the second year carried a new and sleeker logo featuring the shortened name "The Snap Magazine". While covers of earlier issues centered on photos of well-known and up-and-coming players, with the new design the publishers also initiated a policy of creating humorous and/or historically significant covers. These covers, many of which became famous among billiard aficionados, included such staged scenes as: a Neanderthal couple playing