Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Rosenbach Museum and Library the museum, located at 2008-2010 Delancey Place Delancey Place (Philadelphia) in the city's historic Rittenhouse Square neighborhood. State Historical Marker Text: "Dr. A.S.W. Rosenbach Among America’s most influential rare book dealers, he helped build many of the nation’s great libraries. He and his brother Philip established the Rosenbach to share their personal collection with the public. They lived on this block from 1926 to 1952." The greater part of the house is furnished much as the Rosenbach brothers lived in it. The furniture is mainly 18th-century English with notable examples of the work of Chippendale, Vile, Adam, Hepplewhite and Sheraton.