East African Community producers and consumers on both sides of all borders) and losers (smugglers and the customs, police and local government officers who currently benefit from bribery at and around the borders) in the border areas. More substantial impact could be attained by a new generation of investments in world-market production based on the region's comparative advantages in natural resources (especially mining and agriculture) and the new tariff structure creates marginally better conditions for world-market exporters, by cheapening inputs and by reducing upward pressures on the exchange rate. On 1 July 2010, Kenyan President Mwai Kibaki launched the East African Common Market
Mwai Kibaki 2002 popular mandate for a complete break with the past and fix the politics largely mobilized along ethnic interests. "... when we achieved and the new world dawned, the old men came out again and took our victory to re-make in the likeness of the former world they knew." Elected in 2002 on a reform platform, Kibaki was seen to have re-established the "status quo ante". His opponents charged that a major aim of his presidency was the preservation of the privileged position of the elite that emerged during the Kenyatta years, of which he was part. I the sum