Disney Princess Disney Princess Disney Princess, also called the Princess Line, is a media franchise and toy-line owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the early 2000s, the franchise features a line-up of fictional female protagonists who have appeared in various Disney franchises. The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to select specific characters from the company's animated films and series. , the eleven characters considered part of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, and Merida.
Disney Consumer Products and Interactive Media the best sellers of the second set of Pook-A-Looz over the expected “Nightmare Before Christmas” characters. In 2009, Disney acquired Marvel Entertainment for $4.24 billion. Josh Silverman, a senior executive at Marvel, was appointed Executive Vice President of Global Licensing for Disney Consumer Products and helped facilitate the Disney-Marvel integration. In 2011, Disney fired Marvel Studios' marketing department, taking over marketing of their films beginning with the 2012 film "The Avengers". The Cars sequel was approved for a 2011 debut despite the original being panned by the critics and one of the lowest grossing Pixar films as its licensed products