Norm Peterson Norm Peterson Hilary Norman Peterson is a character on the American television show "Cheers", portrayed by George Wendt. He is named Hilary after his grandfather. Norm appeared in all 275 episodes of "Cheers" between 1982–1993 and was initially the only customer featured in the main cast, later joined by Cliff Clavin, Frasier Crane, and Lilith Sternin. Along with Sam Malone and Carla Tortelli, Norm is one of only three characters to appear in every episode of "Cheers". He also made one guest appearance each in the three other sitcoms set in the "Cheers" universe: the "Frasier" episode "Cheerful Goodbyes," the
Norm of the North channel and two theatrical trailers. Television spots played on several channels. , "Norm of the North" has grossed $17 million in North America and $10.4 million in other territories, for a worldwide total of $27.4 million, against a budget of $18 million. The film was released on January 15, 2016, alongside "" and "Ride Along 2". It grossed $9.4 million from 2,411 theaters over its opening four-day Martin Luther King, Jr. weekend, finishing 6th at the box office. "Norm of the North" was critically panned. On Rotten Tomatoes, the film currently holds a rating of 9%, based on 67 reviews,