Cutlery Cutlery Cutlery includes any hand implement used in preparing, serving, and especially eating food in Western culture. A person who makes or sells cutlery is called a cutler. The city of Sheffield in England has been famous for the production of cutlery since the 17th century and a train – the "Master Cutler" – running from Sheffield to London was named after the industry. Cutlery is more usually known as silverware or flatware in the United States, where "cutlery" usually means knives and related cutting instruments. Although the term "silverware" is used irrespective of the material composition of the utensils,
Stephen Messer (entrepreneur) recruited Cheryl Ho and Horace Meng to help he and his sister create LinkShare Corporation. The company initially faltered, landing only 15 clients in its first year despite the Messers' extensive efforts. By year three, though, it regained its footing and took off, with 150 businesses signing up to take advantage of this new revenue concept. Messer served as Chairman and CEO of LinkShare until its sale in 2005 to Rakuten Inc. for $425 million. In 2006, Messer exited the company, which was later renamed Rakuten LinkShare. Messer was awarded patents around the concept of affiliate marketing. The first of