Marseille-Provence 2013 a larger, decades-long, multibillion-dollar development effort to revitalize the city. The official designation of European Capital of Culture was created in 1985 with the goal of building ties between citizens of the European Union by celebrating both the diversity of European culture and its common history and values. The event is also considered an opportunity for a city or region raise its international profile and to foster urban renewal through investment in culture and tourism. Thus far, more than 40 cities have received the European Capital of Culture designation. The city of Marseille launched its candidacy to host the European
European Capital of Culture Culture and was conceived in 1983, by Melina Mercouri, then serving as minister of culture in [Greece]. Mercouri believed that at the time, culture was not given the same attention as politics and economics and a project for promoting European cultures within the member states should be pursued. The European City of Culture programme was launched in the summer of 1985 with Athens being the first title-holder. During the German presidency of 1999, the European City of Culture programme was renamed to European Capital of Culture. A new framework makes it possible for a city in a candidate country or