Marseille-Provence 2013 a larger, decades-long, multibillion-dollar development effort to revitalize the city. The official designation of European Capital of Culture was created in 1985 with the goal of building ties between citizens of the European Union by celebrating both the diversity of European culture and its common history and values. The event is also considered an opportunity for a city or region raise its international profile and to foster urban renewal through investment in culture and tourism. Thus far, more than 40 cities have received the European Capital of Culture designation. The city of Marseille launched its candidacy to host the European
European Capital of Culture of designating an annual Capital of Culture to bring Europeans closer together by highlighting the richness and diversity of European cultures and raising awareness of their common history and values. It is strongly believed that the ECoC significantly maximises social and economic benefits, especially when the events are embedded as a part of a long–term culture-based development strategy of the city and the surrounding region. The Commission of the European Union manages the title and each year the Council of Ministers of the European Union formally designates European Capitals of Culture: more than 40 cities have been designated so far.