Planet of the Apes In 1999, Fox hired William Broyles, Jr. to write a new script. Fox insisted on a July 2001 release date, but otherwise offered Broyles considerable creative license. This prospect attracted director Tim Burton, who hoped to do a "re-imagining" of "Planet of the Apes". Burton found the production arduous, largely due to Fox's strict release schedule. The studio budgeted the film at $100 million, meaning Broyles' ambitious script had to be altered to reduce costs; Lawrence Konner and Mark Rosenthal worked on rewrites even as the film entered production. The tight schedule meant all stages of production were rushed. The
Planet of the Apes In 2018, Boom! released a graphic novel, "Planet of the Apes: Visionaries", adapted from Rod Serling's film scripts by Dana Gould and Chad Lewis. The series, and particularly the live-action "Apes" television show and the "Return to the Planet of the Apes" cartoon, generated numerous toy and merchandising tie-ins. During the 1970s, Fox licensed around 60 companies to produce about 300 different "Apes" products, including action figures and playsets, model building kits, coloring books, book-and-record sets, trading cards, toy weapons, costumes, apparel, branded tableware, and lunch boxes. This level of merchandising was unusual for the time, and the success of