People (magazine) members regularly slept on the floor of their offices two or three nights each week and severely limited all non-essential outside engagements. The premier edition for the week ending March 4, 1974 featured actress Mia Farrow, then starring in the film "The Great Gatsby", on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn and the wives of U.S. Vietnam veterans who were Missing In Action. The magazine was, apart from its cover, printed in black-and-white. The initial cover price was 35 cents (). The core of the small founding editorial team included other editors, writers, photographers
The Mighty World of Marvel the Barbarian with them in issue #199 (July 21, 1976) following the cancellation of their own magazine. The Avengers had joint cover billing with the Hulk, and over time the green giant would share it with other characters. From issue #233 (March 1977), the Hulk co-starred with Planet of the Apes (after their own 1974–1977 weekly folded) and subsequently with Dracula and Nick Fury. (The former was left over from the last merger, when the title then called "Planet of the Apes and Dracula Lives" merged into "MWOM"; while the latter was from "Fury" weekly, an unsuccessful March–August 1977 attempt