Norm Peterson Norm Peterson Hilary Norman Peterson is a character on the American television show "Cheers", portrayed by George Wendt. He is named Hilary after his grandfather. Norm appeared in all 275 episodes of "Cheers" between 1982–1993 and was initially the only customer featured in the main cast, later joined by Cliff Clavin, Frasier Crane, and Lilith Sternin. Along with Sam Malone and Carla Tortelli, Norm is one of only three characters to appear in every episode of "Cheers". He also made one guest appearance each in the three other sitcoms set in the "Cheers" universe: the "Frasier" episode "Cheerful Goodbyes," the
Norm of the North his grandfather, who Greene has captured. During a public incident involving Greene trying to shoot Norm in the restaurant, Norm subdues Greene, gaining the attention of the media and heightening Greene's approval ratings. Greene decides to hire Norm as his mascot. Before going on a television show, Norm meets Vera's daughter Olympia, who tells Norm to raise Greene's approval ratings and then speak out against him to save the Arctic. Norm's popularity heightens the approval ratings, but Greene sabotages Norm's plan by playing recorded dialogue stating that Norm supports Greene's developments. Defeated, Norm is comforted by Vera and Olympia, who