Captain America: The First Avenger First Avenger" tells the story of Steve Rogers, a sickly man from Brooklyn who is transformed into super-soldier Captain America and must stop the Red Skull, who intends to use an artifact called the "Tesseract" as an energy-source for world domination. "Captain America: The First Avenger" began as a concept in 1997 and was scheduled for distribution by Artisan Entertainment. However, a lawsuit, not settled until September 2003, disrupted the project. In 2005, Marvel Studios received a loan from Merrill Lynch, and planned to finance and release it through Paramount Pictures. Directors Jon Favreau and Louis Leterrier were interested in
Captain America: The First Avenger Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin' Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve.