Marseille-Provence 2013 a larger, decades-long, multibillion-dollar development effort to revitalize the city. The official designation of European Capital of Culture was created in 1985 with the goal of building ties between citizens of the European Union by celebrating both the diversity of European culture and its common history and values. The event is also considered an opportunity for a city or region raise its international profile and to foster urban renewal through investment in culture and tourism. Thus far, more than 40 cities have received the European Capital of Culture designation. The city of Marseille launched its candidacy to host the European
Cultural policies of the European Union Cultural policies of the European Union European Union culture policies aim to address and promote the cultural dimension of European integration through relevant legislation and government funding. These policies support the development of cultural activity, education or research conducted by private companies, NGO's and individual initiatives based in the EU working in the fields of cinema and audiovisual, publishing, music and crafts. The European Commission runs "Culture Programme (2007-2013)", and the EU funds other cultural bodies such as the European Cultural Month, the Media Programme, the European Union Youth Orchestra and the European Capital of Culture programme. The EU awards