Super Bowl 50 halftime show Super Bowl 50 halftime show The Super Bowl 50 Halftime Show took place on February 7, 2016, at Levi's Stadium in Santa Clara, California as part of Super Bowl 50. It was headlined by the British rock group Coldplay with special guest performers Beyoncé and Bruno Mars, who previously had headlined the Super Bowl XLVII and Super Bowl XLVIII halftime shows, respectively. Coldplay, Rihanna, and Katy Perry were considered as potential acts for the Super Bowl XLIX halftime show in 2015. Perry was soon confirmed as the headliner of the halftime show in October 2014. In late November, 2015, reports
Super Bowl commercials the television and digital broadcasts, meaning that for the first time, the online stream of Super Bowl 50 provided by CBS included all national commercials from the television broadcast. Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost US$37,500. By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million USD for NBC;