Rivella is a long-established brand in the Principality of Liechtenstein, the Netherlands and Luxembourg. Rivella Light was launched as a diabetic beverage in the Netherlands in 1958. It appeared on the Swiss market one year later (1959) as Rivella Blue. The Netherlands remain the largest foreign market for Rivella. Rivella is also available in the regions bordering Switzerland in Germany, France and Austria. Rivella beverages available abroad are made to the same recipe as in Switzerland with the exception of the Netherlands, where beverages are made by Rivella licensing partner Vrumona using concentrate supplied by Rivella. Rivella Rivella is a soft
Big Red (soft drink) from Citigroup Venture Capital and Goldman Sachs. Gary Smith now serves as the Chairman and CEO of Big Red and All Sport, Inc. In 2008 Keurig Dr Pepper purchased a minority interest in Big Red, Inc. Dr Pepper distributes almost 80% of the product that Big Red sells annually. Although the production facility is still in Waco, Texas, Big Red relocated their corporate headquarters to Austin, Texas in 2009. Big Red (soft drink) Big Red is a soft drink created in 1937 by Grover C. Thomsen and R.H. Roark in Waco, Texas and originally known as Sun Tang Red Cream