Pocahontas (1995 film) character flowered into the idea of a grandmotherly spiritual adviser to Pocahontas. Because of Katzenberg's opposition to having Grandmother Willow in the story, Joe Grant assisted fellow veteran story artist Burny Mattinson with coming up tree puns such as "My bark is worse than my bite", "The roots of all problems", and "They're barking up the wrong tree." Mattinson reluctantly added them to his pitch for the next morning, and during the story meeting, he exclaimed, "Everybody loved it! All of a sudden: 'Oh, I want her in!' 'Let's build her part bigger!'" In September 1992, Disney began casting actors
Aladdin (1992 Disney film) 25% of space on advertising artwork, since Williams' film "Toys" was scheduled for release one month after "Aladdin"s debut. For financial reasons, the studio went back on the deal on both counts, especially in poster art by having the Genie in 25% of the image, but having other major and supporting characters portrayed considerably smaller. The Disney Hyperion book "Aladdin: The Making of an Animated Film" listed both of Williams' characters "The Peddler" and "The Genie" ahead of main characters, but was forced to refer to him only as "the actor signed to play the Genie". Disney, while not using