Trade literature making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled "The Gentleman and Cabinet Maker's Director" and regarded as the "first comprehensive trade catalogue of its kind". The designs were regarded as reflecting the current London fashion for furniture, and set the standard for his competitors in the market. Chippendale followed this up with a virtual reprint in
Jacob Cress Jacob Cress Jacob Cress (born 1944 in Norton, Virginia, United States), better known as Jake Cress, is a furniture maker in Fincastle, Virginia who is known for his interpretations of classical 18th century furniture. He considers himself to be a cabinet maker and not an artist. He also builds normal classical furniture, miniature furniture, and carves boxes, as well as decorative pieces. He also restores furniture. Additionally, he builds more modern pieces like country tables and desks. Cress works with mahogany, walnut, and cherry woods. His animated works include "The Decorator," "Alladin's Lamp," "Hickory Dickory Dock Clock," "Self-Portrait," and "Clock