History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
S. I. Martin S. I. Martin S. I. Martin (born 24 April 1961) is a British author, historian, journalist and teacher, specialising in Black British history and literature. He wrote "Britain's Slave Trade" for Channel 4 Books to accompany the channel's television documentary "Windrush", a novel, "Incomparable World", charting the progress of three black exiles living in 18th-century London, and has written works of fiction for children to widen the consciousness and knowledge of the slave trade. Aside from authorship, Martin actively promotes the knowledge of Black British history through his work with London schools, borough councils, English Heritage, the National Maritime Museum,