History of Sesame Street "phenomenon" until Clash took over the role in 1985. Eventually, Elmo became, as Davis reported, "the embodiment" of "Sesame Street", and "the marketing wonder of our age" when five million "Tickle Me Elmo" dolls were sold in 1996. Clash believed the "Tickle Me Elmo" phenomenon made Elmo a household name and led to the "Elmo's World" segment. Michael Jeter was a favorite with younger audiences in his role as Mr. Noodle's brother, Mister Noodle on Sesame Street from 1999 to 2003. In 2002, "Sesame Street"s producers went further in changing the show to reflect its younger demographic, fundamentally changing the
Sesame Street CTW tested the appeal of the new show, they found that although children paid attention to the shows during the Muppet segments, their interest was lost during the "Street" segments. The producers requested that Henson and his team create Muppets such as Big Bird and Oscar the Grouch to interact with the human actors, and the Street segments were re-shot. "Sesame Street"s format remained intact until the 2000s, when the changing audience required that producers move to a more narrative format. In 1998, the popular segment "Elmo's World", a 15-minute-long segment hosted by the Muppet Elmo, was created. Starting in