Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
James Bond On Spying", which shows the villain Dr. Crow being overcome by agents who included James Bind (Charles Hawtry) and Daphne Honeybutt (Barbara Windsor). One of the films that reacted against the portrayal of Bond was the Harry Palmer series, whose first film, "The Ipcress File" was released in 1965. The eponymous hero of the series was what academic Jeremy Packer called an "anti-Bond", or what Christoph Lindner calls "the thinking man's Bond". The Palmer series were produced by Harry Saltzman, who also used key crew members from the Bond series, including designer Ken Adam, editor Peter R. Hunt and composer