Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Naming of the Americas separate from Asia. An accompanying book, "Cosmographiae Introductio", anonymous but apparently written by Waldseemüller's collaborator Matthias Ringmann, states, "I do not see what right any one would have to object to calling this part [that is, the South American mainland], after Americus who discovered it and who is a man of intelligence, Amerigen, that is, the Land of Americus, or America: since both Europa and Asia got their names from women". "Americus Vesputius" was the Latinized version of the Italian explorer Amerigo Vespucci's name, the forename being an old Italianization (compare modern Italian Enrico) of Medieval Latin "Emericus" (see Saint