Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Compare the Market Australia Compare the Market Australia Comparethemarket.com.au is an Australian price comparison website operated by Compare the Market Pty Ltd. It offers a service for customers to compare a range of general insurance, health insurance, life insurance, energy and personal finance products. The company is well known for its ‘Compare the Meerkat’ marketing campaign created by communications agency VCCP and starring CGI Russian billionaire meerkat Aleksandr Orlov, voiced by Simon Greenall. Comparethemarket.com.au was launched in Australia in 2012, six years after the launch of comparethemarket.com in the UK. Using the comparethemarket.com.au service, Australian customers can compare a number of products based on