Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Latin influence in English entered English, or in what form. Some words have come into English from Latin more than once, through French or another Romance language at one time and directly from Latin at another. Thus we have pairs like fragile/frail, army/armada, corona/crown, ratio/reason, and rotund/round. The first word in each pair came directly from Latin, while the second entered English from French (or Spanish, in the case of "armada"). In addition, some words have entered English twice from French, with the result that they have the same source, but different pronunciations reflecting changing pronunciation in French, for example chief/chef (the former a