Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond in film No". Most of the crew from the first film returned, with major exceptions being production designer Ken Adam—who went to work on "Dr. Strangelove" and was replaced by "Dr. No"s art director Syd Cain—and title designer Maurice Binder, who was replaced by Robert Brownjohn. The original screenwriter for the film was Len Deighton, but he was replaced because of his slow progress. Two of the writers from "Dr. No", Richard Maibaum and Johanna Harwood, were brought in, with Maibaum being given the sole writing credit and Harwood being credited for "adaptation". "From Russia with Love" is the first Bond film