Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Cast of Thousands (The Adverts album) Cast of Thousands (The Adverts album) Cast of Thousands was the Adverts' second album, released in 1979. It featured a noticeably different, more experimental sound than their debut effort, "Crossing the Red Sea with The Adverts". The album was produced by Tom Newman (known for his work on Mike Oldfield's "Tubular Bells"), who played synthesizer on "I Will Walk You Home". Doctors of Madness frontman Richard Strange guested on synthesizer on the title track., Contemporary critics were generally dismissive of the album and the band's change of direction, but it has since been reevaluated. Writing for AllMusic, critic Dave Thompson