Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Meerkat Russian meerkat, who complains at the confusion between his site, "comparethemeerkat.com", and "comparethemarket.com". The character explains that he has launched a TV advertising campaign to make visitors aware of the difference. The companion website, "comparethemeerkat.com", was created alongside the TV advert and in 2010 was receiving more than 2 million hits per month. The TV spots, and the characters, were directed by Darren Walsh at Passion Pictures. Walsh has directed all of the meerkat television and cinema commercials to date, and has won several awards for the work. In the adverts, Orlov is voiced by Simon Greenall. On 12 November