Greta Garbo than $1 million at the box office, becoming one of the studio's biggest failures of the decade. Garbo's popularity had considerably dropped, and when her contract expired soon thereafter, she returned briefly to Sweden. On 3 May 1938, Garbo was among the many stars—including Joan Crawford, Norma Shearer, Luise Rainer, Katharine Hepburn, Mae West, Marlene Dietrich, Fred Astaire, Dolores del Río and others—dubbed to be "Box Office Poison" in an article published by Harry Brandt on behalf of the Independent Theatre Owners of America. After the box office failure of "Conquest", MGM decided a change of pace was needed to
Greta Garbo of Hollywood. I did not like my work. There were many days when I had to force myself to go to the studio… I really wanted to live another life." From the early days of her career, Garbo avoided industry social functions, preferring to spend her time alone or with friends. She never signed autographs or answered fan mail, and rarely gave interviews. Nor did she ever appear at Oscar ceremonies, even when she was nominated. Her aversion to publicity and the press was undeniably genuine, and exasperating to the studio at first. In an interview in 1928, she explained