Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Tenor – Lirico Spinto on December 31, 2014. The film's early working title was "Miracle", but director Kim Sang-man changed it because he thought it disclosed the ending, while he hoped the unfamiliar term "lirico spinto" would arouse Korean viewers' curiosity. "Lirico spinto", Italian for "pushed lyric", refers to a tenor voice that is versatile enough to sing in the style of a "lirico", a singer with a softer voice and a "spinto", one with dramatic voice; Bae could do both. For his role, actor Yoo Ji-tae practiced singing everyday for more than a year and underwent further vocal training to acquire the technique