Empire State Building In a separate transaction, the land underneath the building was sold to Prudential Insurance for $29 million. Helmsley, Wein, and Malkin quickly started a program of minor improvement projects, including the first-ever full-building facade refurbishment and window-washing in 1962, the installation of new flood lights on the 72nd floor in 1964, and replacement of the manually operated elevators with automatic units in 1966. The little-used western end of the second floor was used as a storage space until 1964, at which point it received escalators to the first floor as part of its conversion into a highly-sought retail area. In
Empire State Building a 2007 survey, the American Institute of Architects found that the Empire State Building was "America's favorite building". The building was originally a symbol of hope in a country devastated by the Depression, as well as a work of accomplishment by newer immigrants. The writer Benjamin Flowers states that the Empire State was "a building intended to celebrate a new America, built by men (both clients and construction workers) who were themselves new Americans." The architectural critic Jonathan Glancey refers to the building as an "icon of American design". The Empire State Building has been hailed as an example of