They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Sam Jackson (actor) Sam Jackson (actor) Sam Benjamin Jackson (born 23 September 1993) is an English actor from Wetherby, West Yorkshire, best known for playing Alex Henley in the sixth series of the E4 teen drama "Skins". Jackson worked in television during the school-age years, appearing in the Asda commercial and in a number of small roles in shows like "Heartbeat". In 2010, he gained main parts in "Ten Tigers", a short film directed by Tony Kelly, and in "Audrey" where he played the part of Eddie. In 2012, Jackson joined the third generation of the teen drama "Skins" during its sixth series,