Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Killing in the Name British television series Skins. Metal music fan Rich Hardbeck tells ballerina Grace Blood to stick up for herself, he encourages her using the song as an example, and has her chant the chorus. The song also appeared in the "South Park" episode "Guitar Queer-O". "Killing in the Name" is featured on fictional alternative rock station in the video game "". A cover version of "Killing in the Name" is a playable song in the "Guitar Hero II" video game for PlayStation 2 and Xbox 360. The song reappears in "", also for the PlayStation 2 and Xbox 360 as well