They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Lee Jong-hwa (actor) Lee Jong-hwa (actor) Lee Jong-hwa (born February 15, 1994), also known as Jota, is a South Korean actor, singer and model. He is a former member of South Korean boy group Madtown. In high school, Lee planned to become a professional Judo competitor. However, due to an ankle injury he had to give his dreams up and decided to pursue a career in entertainment. He was a backup dancer in Lee Hyori's "Bad Girls" music video and promotions. Lee debuted with the South Korean boy group Madtown in October 2014, under his stage name Jota. In December 2015, he auditioned