Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Television in the United Kingdom health claims and nutrition, finance and investments, and religion. The Advertising Standards Authority is an independent body responsible for resolving complaints relating to the advertising industry within the UK. It is not government funded, but funded by a levy on the advertising industry. It ensures compliance with the Codes created by CAP. The ASA covers all forms of advertising, not just television advertisements. The ASA can refer problematic adverts to Ofcom, since the channels carrying the adverts are ultimately responsible for the advertising content, and are answerable to Ofcom. Ofcom can issue fines or revoke broadcast licenses if necessary. In