Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Meerkat in "meerkat" pronunciation (created from audio clips from the TV adverts), a mongoose "detector", and some videos. The British site previously had these features, however it no longer has them and the app is no longer available, however there is a 'Meerkat Movies' app to redeem your voucher code. From 1 July 2011, a cuddly toy representing one of the characters has been given away with each policy sold via the website. So popular are these toys, that the marketing campaign involving them has doubled the company owner's personal fortune. In December 2013 a baby meerkat called Oleg was introduced