Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
What Katy Did as Dorry, Bryn McAuley as Joanna, and Dean Stockwell as "Tramp". A 1972 UK movie adaptation, "Katy", starred Clare Walker, and the 1962 eight-part TV series made in the UK, also called "Katy", featured rising star Susan Hampshire in the title role. In 2015, author Jacqueline Wilson wrote her novel "Katy", which is a modern retelling of "What Katy Did". The August 2016 edition of Storytime featured a new illustrated adaptation with illustrations by Italian artist Marco Guadalupi. "What Katy Did" was followed by four sequels: "What Katy Did at School" in which Katy and Clover attend the fictional Hillsover