Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
In the Name of the Grandfather her to guest voice and that she had declined. The voice of her character was performed by Tress MacNeille. The episode featured numerous jokes about and references to Ireland and its culture. The title refers to the Irish film "In the Name of the Father". The Simpson family visits landmarks including Blarney Castle and Guinness Brewery as well as the Giant's Causeway. The fictional village of Dunkilderry contains yuppie leprechauns described by Grampa as "yuprechauns" and Homer drinks Guinness beer. An advertising executive with Guinness stated that a deal had to be worked out with "The Simpsons" producers in order