Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Meerkat on Orlov's Twitter and Facebook accounts, one time was prior to being included in an advert, and Aleksandr even started a petition to add the word 'Simples' to the dictionary because Sergei didn't approve of the word in a game of Scrabble. Sergei has also starred in his own adverts without Orlov. The 2011 campaign focused on a fictional Russian village named Meerkovo. The adverts featured new characters complaining about the danger caused to the town by confusion over Comparethemeerkat.com and Comparethemarket.com. The new characters were Maiya, Yakov, Vassily and Bogdan. A companion website was set up for the campaign