Jedem das Seine Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he deserves". During World War II the phrase was cynically used by the Nazis as a motto displayed over the entrance of Buchenwald concentration camp. This has resulted in use of the phrase being considered controversial in modern Germany. "Jedem das Seine" has been an idiomatic German expression for several centuries. For example, it is found in the works of Martin Luther and contemporaries. It appears in the title of a cantata by
Does exactly what it says on the tin Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast . The slogan was created by Liz Whiston and Dave