Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Alana Dante selections for the Eurovision Song Contest with the single "Get ready for the Sunsand". Alana Dante Alana Dante (real name Christel Hoogewijs, born 1 December 1969) is a Belgium-born singer. Early in her life she went to a music academy to study violin and receive singing lessons. She would perform regularly at karaoke bars and clubs in Belgium before professional success. Alana started her professional career in 1997 with a dance version of Céline Dion's song "Think Twice". Her big breakthrough was with her 1998 hit "Take me for a ride". Her next single "The Life of the Party" became