Empire State Building In a separate transaction, the land underneath the building was sold to Prudential Insurance for $29 million. Helmsley, Wein, and Malkin quickly started a program of minor improvement projects, including the first-ever full-building facade refurbishment and window-washing in 1962, the installation of new flood lights on the 72nd floor in 1964, and replacement of the manually operated elevators with automatic units in 1966. The little-used western end of the second floor was used as a storage space until 1964, at which point it received escalators to the first floor as part of its conversion into a highly-sought retail area. In
L.P. Hollander Company Building L.P. Hollander Company Building The L.P. Hollander Company Building is located at 3 East 57th Street, New York City. The edifice received the 1930 gold medal of the Fifth Avenue Association for the "best structure" built in the Fifth Avenue district during the year. The L.P. Hollander Company Building was erected prior to the Empire State Building and 500 Fifth Avenue, which were judged for the year 1931. The Empire State Building and the Lilly Dache Building were designed by William F. Lamb of Shreve, Lamb & Harmon, architects, who was responsible for planning the L.P. Hollander Building. The Hollander