Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Motifs in the James Bond film series be a "wink at the audience", with the suggestion that the violence was all a joke. This was shown in "Live and Let Die" when he threw the villain, Tee Hee, out of a train, removing his prosthetic arm in the process, Moore commented that he was "Just being disarming, darling". When Timothy Dalton took the role, the humour was downplayed, bringing the character more in line with that of the novels. The humour returned for the Brosnan films, with Bond admitting between kisses that he "always enjoyed studying a new tongue". Similarly, Moneypenny called Bond a "cunning linguist" after