They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
O'Shea Jackson Jr. O'Shea Jackson Jr. O'Shea Jackson Jr. (born February 24, 1991), also known by his stage name OMG, is an American actor and rapper. He is the oldest son of rapper Ice Cube, and portrayed his father in the 2015 biopic "Straight Outta Compton", which was his feature film debut. Jackson was born in Los Angeles, California, to O'Shea Jackson Sr, better known as Ice Cube, and Kimberly Woodruff. Jackson was raised in the San Fernando Valley, and is the 1st child of four. He has two brothers, Darrell (younger) and Shareef (younger), and a younger sister, Kareema. His brother, Darrell,