Ozzy Osbourne punch to the jaw. On leaving Sabbath, Osbourne recalled, "I'd got £96,000 for my share of the name, so I'd just locked myself away and spent three months doing coke and booze. My thinking was, 'This is my last party, because after this I'm going back to Birmingham and the dole." However, he was signed to Don Arden's Jet Records. Arden dispatched Sharon to Los Angeles to "look after Ozzy's needs, whatever they were", to protect his investment. Initially, Arden hoped Osbourne would return to Sabbath, and later attempted to convince the singer to name his new band "Son of
Ozzy Osbourne Annual American Music Awards in January 2003. The night was marked with constant "bleeping" due to some of the lewd and raunchy remarks made by Ozzy and Sharon Osbourne. Presenter Patricia Heaton walked out midway in disgust. On 20 February 2008, Ozzy, Sharon, Kelly and Jack Osbourne hosted the 2008 BRIT Awards held at Earls Court, London. Ozzy appeared in a TV commercial for "I Can't Believe It's Not Butter!" which began airing in the UK in February 2006. Ozzy appears in a commercial for the online video game "World of Warcraft". He was also featured in the music video