They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Barry Jackson (director) Barry Jackson (director) Sir Barry Vincent Jackson (6 September 1879 – 3 April 1961), was an English theatre director, entrepreneur and the founder of the Birmingham Repertory Theatre and, alongside George Bernard Shaw, the Malvern Festival. Jackson was born on 6 September 1879 in Kings Norton, Worcestershire into a wealthy merchant grocer's family. His father, George Jackson was a prominent businessman who had always held a passion for the theatre and so named his son in admiration of actor Barry Sullivan. From a young age, Jackson was exposed to the theatre and to the arts, from school where he was