Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond in film Bond and the Queen were played respectively by BASE jumpers and stuntmen Mark Sutton and Gary Connery. After the film was shown, the Queen entered the stadium via conventional means and formally opened the Games. James Bond in film The James Bond film series is a British series of spy films based on the fictional character of MI6 agent James Bond, "007", who originally appeared in a series of books by Ian Fleming. It is one of the longest continually-running film series in history, having been in on-going production from 1962 to the present (with a six-year hiatus between 1989