Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Latin influence in English tribes, who would later give rise to the English language (the Angles, Saxon and Jutes) traded and fought with the Latin speaking Roman Empire. Many words (some originally from Greek) for common objects therefore entered the vocabulary of these Germanic people via Latin even before the tribes reached Britain (what is known as the Continental or Zero Period): "anchor", "butter", "camp", "cheese", "chest", "cook", "copper", "devil", "dish", "fork", "gem", "inch", "kitchen", "mile", "mill", "mint" (coin), "noon", "pillow", "pound" (unit of weight), "punt" (boat), "sack", "street", "wall", "wine". Cognates of virtually all of these English words exist in the other Germanic