Motifs in the James Bond film series that is central to the spy film genre. The gun barrel imagery sometimes carried over to the film posters used to promote Bond films, including as a familiarising element on the introduction of Timothy Dalton for "The Living Daylights". The sequence was traditionally placed at the start of each film until the 2006 instalment "Casino Royale", where it appears after the cold open and is incorporated into the plot; in the 2008 film, "Quantum of Solace", the sequence was placed at the end of the film and incorporates the film's title in its design. For Skyfall, director Sam Mendes had
Motifs in the James Bond film series title sequence for "Spectre". A contemporary artist usually sings during the title sequence and an instrumental version of the main track may also be featured as a leitmotif during the film, which repeats in various moods. Writing for "Rolling Stone", Andy Greene says that "James Bond title songs, as a rule, have the name of the movie in the chorus," though he notes that this is not always the case. "On Her Majesty's Secret Service" has an entirely instrumental credit sequence, though the film features an alternate theme, "We Have All the Time in the World", sung by Louis Armstrong.