Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond filmography long in the tooth", and in December 2007 admitted that he "was only about four hundred years too old for the part". Like Connery, Moore appeared as Bond in seven films; by the time he retired in 1985, he was the oldest actor to play 007 in the Eon series, and his Bond films had earned over at the box office. With the retirement of Roger Moore in 1985, a search for a new actor to play Bond took place that saw a number of actors, including Sam Neill, Pierce Brosnan and Timothy Dalton, audition for the role in 1986.