Peter Schneider (film executive) Peter Schneider (film executive) Peter Schneider is an American film and theatrical producer, notable as the first president of Walt Disney Feature Animation for The Walt Disney Company from 1985 to 1999, and was responsible for helping to turn the feature animation department around and creating some of the most critically acclaimed and highest grossing animated features that Disney released. These films included "Who Framed Roger Rabbit" (1988), "The Little Mermaid" (1989), "Beauty and the Beast" (1991, the first animated feature to be nominated for an Academy Award for Best Picture), "Aladdin" (1992), and "The Lion King" (1994, the highest
Cinderella (2015 Disney film) prior. In its first 24 hours of release, the trailer was viewed 4.2 million times on YouTube and 33 million times on Facebook, the highest views among all Disney films in history, except for Marvel Studios releases. The movie's official poster was also released on November 19, featuring James as Cinderella and photographed by Annie Leibovitz. Disney released an international trailer on December 16, 2014. A new trailer was released on January 1, 2015. On February 11, 2015, Disney released a final trailer for the film. In October 2014, a licensing agreement between Disney and Turner Broadcasting was announced, in