Herb Magidson while under contract to Warner Bros. to write music for films. In 1934, he won the first Academy Award for Best Original Song along with Con Conrad for his lyrics to "The Continental", used in "The Gay Divorcee" (1934) starring Fred Astaire and Ginger Rogers. Magidson also co-wrote the lyrics to the 1937 Allie Wrubel song "Gone with the Wind" (no connection to the novel of the same name nor used in the 1939 film). Magidson received Oscar nominations for the songs, "Say a Prayer for the Boys Over There" from the film "Hers to Hold" (1943), and "I'll Buy
Fred Astaire and Ginger Rogers in the 1930s with profits of $1.3 million. They were voted fourth on the Top Ten Money Making Stars Poll published by Quigley Publishing Company. By 1936, Astaire and Rogers were top box office names. That year they made another two movies together: "Follow the Fleet" and "Swing Time", which were both hits, earning worldwide rentals of $2.7 million and $2.6 million respectively. "Follow the Fleet" boasted another Irving Berlin score, which featured the well known vignette "Let's Face the Music and Dance". "Swing Time" spawned the Oscar-winning song "The Way You Look Tonight", written by Jerome Kern with lyrics