Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Alana Henderson (musician) Holland, and a Grammy performance joined by Annie Lennox. Apart from cello, Alana joined the duet with Hozier for his song "In a Week" on tour, when Karen Cowley, the original singer of the song, was not present. During the tour, Alana occasionally performed her original songs as an opening act for Hozier. In July 2015, Alana played a stripped back folk set with Hozier in Newport Folk Festival, which was "a highlight of the tour" for her. In October 27, 2017, Alana released her single "Let This Remain", which was her first musical release after 2 years of touring.