They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Lal (actor) Lal (actor) M. P. Michael (born 2 December 1958), better known by his stage name Lal, is an Indian film director, actor, screenwriter, producer, and film distributor who works in Malayalam cinema. He started his career as a mimicry artist in Kalabhavan, along with his childhood friend Siddique, who would later team up as Siddique-Lal to make many films. Lal and Siddique joined as assistant directors to Fazil in 1984. After that, both decided to part ways as a director pair and Lal turned producer with the Siddique-directed Mammootty-starrer "Hitler". Lal debuted in acting with a villain role as Paniyan