Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond, The Spy Who Loved Me James Bond, The Spy Who Loved Me James Bond, The Spy Who Loved Me is the official novelization of the 1977 Eon "James Bond" film "The Spy Who Loved Me", which was itself inspired to the homonimous 1962 novel by Ian Fleming. When Ian Fleming sold the film rights to the James Bond novels to Harry Saltzman and Albert R. Broccoli, he only gave permission for the title "The Spy Who Loved Me" to be used. Since the screenplay for the film had nothing to do with Fleming's original novel, Eon Productions, for the first time, authorised that a novelization