Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Television in the United Kingdom health claims and nutrition, finance and investments, and religion. The Advertising Standards Authority is an independent body responsible for resolving complaints relating to the advertising industry within the UK. It is not government funded, but funded by a levy on the advertising industry. It ensures compliance with the Codes created by CAP. The ASA covers all forms of advertising, not just television advertisements. The ASA can refer problematic adverts to Ofcom, since the channels carrying the adverts are ultimately responsible for the advertising content, and are answerable to Ofcom. Ofcom can issue fines or revoke broadcast licenses if necessary. In