Miss Brahms the immediate interest of either (or all) Mr. Humphries, Mr. Spooner, and Mr. Lucas (and sometimes Captain Peacock, Mr. Harman/Mr. Mash, and the Grace brothers). Wendy Richard also played a character named Shirley in "Dad's Army". When she joined the cast of "Are You Being Served?", her character's name was changed to Edith Parish to avoid confusion with Miss Brahms. Out of all the men at Grace Brothers, the nearest she has ever come to having a relationship with are the junior salesmen. She is the object of Mr. Lucas's affections – he frequently asks her out, sends notes to
Mr. Jingeling Santa to come. During the Christmas season, Mr. Jingeling also appeared for a five-minute daily segment on the Captain Penny local children's television series on WEWS-TV (Channel 5) where he would tell stories and sing songs about the North Pole. His appearances began and ended with the Mr Jingeling advertising jingle, which reminded children that he could be seen in person on the seventh floor of Halle's Department Store. The Mr. Jingeling theme song: Mister Jingeling/How you ting-a-ling/Keeper of the keys/On Halle's seventh floor/We'll be looking for/You to turn the keys Variation: Mister Jingeling/How you ting-a-ling/Keeper of the keys/Don't you