Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond in film in the Academy Award-winning song "The Windmills of Your Mind"—and was performed by Lani Hall. Fleming's estate, financially backed by Eon Productions and MGM, made a final attempt to block the film in the High Courts in London in the spring of 1983, but this was thrown out by the court and "Never Say Never Again" was permitted to proceed. When "Never Say Never Again" was released, it grossed $9.72 million ($ million in dollars) on its first weekend, which was reported to be "the best opening record of any "James Bond" film" up to that point and surpassing "Octopussy"s