Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Bond girl Bond girl A Bond girl is a character (or the actress portraying a character) who is an attractive love interest or female sidekick of James Bond in a novel, film, or video game. Bond girls occasionally have names that are double entendres or puns, such as Pussy Galore, Plenty O'Toole, Xenia Onatopp, or Holly Goodhead, and are considered "ubiquitous symbol[s] of glamour and sophistication." There is no set rule on what kind of person a Bond girl will be or what role she will play. She may be an ally or an enemy of Bond, pivotal to the mission or