They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Ron Shelton Ron Shelton Ronald Wayne Shelton (born September 15, 1945) is an American film director and screenwriter and former minor league baseball infielder. Shelton is known for the many films he has made about sports. His 1988 film "Bull Durham", based in-part off his own baseball experiences, earned him an Academy Award nomination for Best Original Screenplay. A former minor league baseball infielder in Baltimore's farm system, he played with the Bluefield Orioles (Rookie), Stockton Ports (A), Dallas-Fort Worth Spurs (AA) and Rochester Red Wings (AAA) between 1967-1971. After working on the scripts for a number of films, including co-writing the