Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Motifs in the James Bond film series next film to be produced was also usually named, in the format "James Bond will return..." or "James Bond will be back", although these were sometimes incorrect: "The Spy Who Loved Me" promised James Bond would return in "For Your Eyes Only", but after the success of "Star Wars", the producers decided to make "Moonraker" instead and "For Your Eyes Only" followed in 1981. The first Bond film, "Dr. No", included the introduction of the character of James Bond. Bond was introduced in an exchange near the beginning of the film in a "now-famous nightclub sequence featuring Sylvia Trench", to