Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Hunter McKay to become a doctor. In 2010 Hunter briefly dated Tracey Morrison (Sarah Thompson) before getting stabbed with a needle by a drug addict. Faced with possible HIV, Hunter was outcast by his colleagues and when he was stabbed by a thug in May, he finally discovered he did not have the disease. He started to date Penny Rourke (Carolyn Dando) but learnt she was a murderer and turned her into the police. In 2011 Hunter started to date Jill Kingsbury (Natalie Medlock), but stress and competition with rival Paige (Rachel Foreman) caused Hunter to take ADHD medication. He found himself