Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Motifs in the James Bond film series appears in nine Eon Bond films: four out of the six Connery films, one film with Moore, both Dalton instalments and none with Brosnan (where Bond's CIA contact is Jack Wade), but returned for Craig's; he is also not in George Lazenby's sole Bond film. In the Eon series, there were no Leiter film appearances between 1973 and 1987 and no Leiter appearances between 1989 and 2006. Although other recurring characters in the Eon series, such as M, Q and Moneypenny, had continuity within the actors, the character of Leiter has not. In the nine Eon films in which Leiter