New York City gentrification, and new residents, both American transplants and new immigrants from Asia and Latin America. Important new sectors, such as Silicon Alley, emerged in the city's economy. New York's population reached all-time highs in the 2000 Census and then again in the 2010 Census. The city and surrounding area suffered the bulk of the economic damage and largest loss of human life in the aftermath of the September 11, 2001 attacks when 10 of the 19 terrorists associated with Al-Qaeda piloted American Airlines Flight 11 into the North Tower of the World Trade Center and United Airlines Flight 175 into
Operative Media Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Its clients include Reuters, Dow Jones, National Public Media, NBC Universal, SmartMoney, Constant Contact and iVillage. In December 2007, former Operative CEO Mike Leo was named in the "Silicon Alley" 100, at number 85. he was also included in the Madison Avenue IT list for January 2008. "Inc." magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55