Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Antony Hamilton the role in "Samson and Delilah" which Hamilton won). Hamilton initially had misgivings about taking the role but ultimately accepted it. Hamilton's first episode aired on 24 November 1984. After Hexum's death, the series struggled in the ratings. CBS canceled "Cover Up" the following year. After the cancellation of "Cover Up", Hamilton was in talks to replace Roger Moore as the new James Bond in the 007 film series. "Bond" producer Albert R. Broccoli was reportedly hesitant to cast Hamilton as the womanizing James Bond because, in real life, Hamilton was gay. Timothy Dalton was ultimately cast as James Bond.