They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
I Should Have Known Better It was not released as a single at that time. In 1976, it was released as a B-side to "Yesterday". In the US, "I Should Have Known Better" was released on 13 July 1964 as the B-side to "A Hard Day's Night" and reached number 53 in the "Billboard" Hot 100, and number 43 on the "Cash Box" chart. As part of the film contract, United Artists acquired album rights for the American market. The company released a soundtrack album on 26 June 1964 with eight Beatles songs and four instrumentals. "I Should Have Known Better" was performed in the