Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Lynne Lancaster awarded the Humanities Rome Award by the British School at Rome in 1993-1994. From 2001-2001 Lancaster held the Phyllis W. G. Gordan Rome prize fellowship at the American Academy in Rome. Lancaster received the James R. Wiseman Book Award from the American Institute for Archaeology in 2007 for "Concrete Vaulted Construction in Imperial Rome", and from 2010-2011 Lancaster held the AIA Joukowsky Lecturership. Since 1989, Lancaster has been married to fellow archaeologist and educator, Tom Carpenter, who specializes in Greek iconography and the ancient peoples of South Italy. Together they have travelled the Mediterranean extensively and lived in England and