Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Suum cuique of Bahia in Brazil. Valentin Pikul's 1985 novel on the career of the French General Jean Victor Moreau (1763-1813), "Kazhdomu svoyo", uses as its title a Russian-language version of "suum cuique". Snow, one of the characters in Stanislaw Lem's influential science fiction novel Solaris, uses the phrase when discussing the 'visitors' with Kelvin. The powerviolence band Nails has one song named ""Suum Cuique"" in the album "Abandon All Life", released in 2013. This is the last song of the album and was the longest song (with 5:21 minutes) during their years of career. Suum cuique "" ( ), or "Unicuique