Luke Thomas (chef) "Britain's Youngest Chef". Although this was the first filmed appearance by Thomas, his first broadcast television appearance was as an expert on "Junior MasterChef". He also competed in the "Great British Menu" in 2012 against Mary Ann Gilchrist and Richard Davies, where he became the youngest competitor to ever appear on the show. In May 2013 he is opening a pop-up restaurant for six months in Mayfair, London, alongside Mark Fuller. Fuller has compared Thomas to Marco Pierre White, while Thomas says that his idol is Jamie Oliver. Fuller appeared alongside Thomas in "Britain's Youngest Chef", where he admitted that
Jamie Oliver television advertisement was for Christmas 2011. Oliver also markets a line of non-stick pans and cookware for Tefal and has appeared in Australian television commercials for Yalumba wines, using Del Boy's catchphrase of "Lovely Jubbly". In August 2013 Oliver and Canadian supermarket chain Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns. In October 2013, he began a partnership with the Australian chain Woolworths Supermarkets on a series of better nutrition initiatives and advertising campaigns. In January 2016 Oliver and HelloFresh, an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription