Minerva Building design changes and a further increase in height, to 53 floors and . Its location marks the Eastern gateway to the City and the building might have acted as a focus for the regeneration of the eastern City fringe. The site is outside the strategic views of St. Paul's, and does not contain listed buildings, although it does infringe upon a conservation area. It also lies within one of the three proposed viewing cones for the Tower of London, as do 30 St Mary Axe, Heron Tower and Tower 42. Although the official height was , the building was claimed
30 St Mary Axe not recoverable, forcing them to relax their building constraints; they hinted that an "architecturally significant" building might obtain a favourable reception from City authorities. This gave the architect a free hand in the design; it eliminated the restrictive demands for a large, capital-efficient, money-making building, whose design was per the client's desire. The new building's low-level plan satisfied the planning authority's desire to maintain London's traditional streetscape, with its narrow streets. The mass of the tower was not too imposing. Like Barclays Bank's former City headquarters in Lombard Street, the idea was that the passer-by in neighbouring streets would be