Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Adverts The Adverts The Adverts were an English punk band who formed in 1976 and broke up in late 1979. They were one of the first punk bands to enjoy chart success in the UK; their 1977 single "Gary Gilmore's Eyes" reached No. 18 in the UK Singles Chart. "The Virgin Encyclopedia of 70s Music" described bassist Gaye Advert as the "first female punk star". The band was formed in 1976 by T.V. Smith (Tim Smith) and Gaye Advert (Gaye Black). Smith was from the town of Okehampton in mid-Devon, and Advert was from Bideford, a small coastal town in North