They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Lee Rose (director) Lee Rose (director) Lee Rose is an American director, producer and writer of film and television. She began her professional career in 1993 producing and writing the television film "It's Nothing Personal" (1993). She also worked on the films "Deconstructing Sarah" (1994) "A Mother's Prayer" (1995), "An Unexpected Family" (1996) and "An Unexpected Life" (1998). She made her directorial debut with the film "The Color of Courage" (1998) starring Linda Hamilton and Lynn Whitfield. Her other television film credits include "The Truth About Jane" (2000), "A Girl Thing" (2001), "What Girls Learn" (2001), "An Unexpected Love" (2003), "Jack" (2004) and