Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Apprentice (UK series 8) for the tenth series. Nick Holzherr, who would lose out in the final, would later go on to raise £1 million to invest in a new online business, "Whisk", and become a success story with what he learned from their participation in the programme. Key: <onlyinclude></onlyinclude> Official episode viewing figures are from BARB. The Apprentice (UK series 8) Series eight of "The Apprentice" (UK), a British reality television series, was broadcast in the UK during 2012, from 21 March to 3 June on BBC One. It is the last series to be produced by Talkback Thames, before FremantleMedia assigned production