Poet laureate the post became a regular institution. Dryden's successor Shadwell originated annual birthday and New Year odes. The poet laureate became responsible for writing and presenting official verses to commemorate both personal occasions, such as the monarch's birthday or royal births and marriages, and public occasions, such as coronations and military victories. His activity in this respect varied according to circumstances, and the custom ceased to be obligatory after Pye's death. The office fell into some contempt before Robert Southey, but took on a new lustre from his personal distinction and that of successors Wordsworth and Tennyson. Wordsworth stipulated before accepting
Children's Laureate ambassador is announced at Gothenburg Book Fair by the Swedish Minister of Culture. As part of the tenure the ambassador help communicate to children about books and reading, From 2013 every two years the Dutch Reading Foundation appoints a well-known children's books author as an ambassador for children’s literature. Since 2017, this ‘Kinderboekenambassadeur’ has a seat in his special embassy in the Children's Book Museum in The Hague. Children's Laureate Children's Laureate is a position initially awarded in the United Kingdom once every two years to a "writer or illustrator of children's books to celebrate outstanding achievement in their field."