Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
This Is What the Truth Feels Like article from Fox News reported that "the lyrics appear to be a slam at Lambert for letting Shelton go", particularly: "You're rare / And only a stupid girl would let it go." Chuck Campbell of "Go Knoxville" compared Stefani's vocals in "Rare" to Ariana Grande's. On the Target deluxe edition of "This Is What the Truth Feels Like", "Rocket Ship" is the thirteenth track. It is a "chorus-less" song with a "solid hip hop arrangement" and a "melodic use of vocal samples". "Obsessed" contains "batty vocals" and the "hip hop style" that was displayed before on "Rocket Ship". The sixteenth