Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Motifs in the James Bond film series next film to be produced was also usually named, in the format "James Bond will return..." or "James Bond will be back", although these were sometimes incorrect: "The Spy Who Loved Me" promised James Bond would return in "For Your Eyes Only", but after the success of "Star Wars", the producers decided to make "Moonraker" instead and "For Your Eyes Only" followed in 1981. The first Bond film, "Dr. No", included the introduction of the character of James Bond. Bond was introduced in an exchange near the beginning of the film in a "now-famous nightclub sequence featuring Sylvia Trench", to