Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so