Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Compare the Meerkat celebrate the 40th anniversary of "Star Wars" in April 2017, another two new meerkat toys were released featuring Aleksandr in a Luke Skywalker outfit and Sergei in an Obi-Wan Kenobi outfit. Compare the Meerkat Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI fictional anthropomorphic Russian meerkat and his family and friends. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat.com: the campaign centres on his frustration over the confusion between his website and comparethemarket.com,