Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond dialogue were changed for the American market). With the release of the 1981 film "For Your Eyes Only", Marvel Comics published a two-issue comic book adaptation of the film. When "Octopussy" was released in the cinemas in 1983, Marvel published an accompanying comic; Eclipse also produced a one-off comic for "Licence to Kill", although Timothy Dalton refused to allow his likeness to be used. New Bond stories were also drawn up and published from 1989 onwards through Marvel, Eclipse Comics and Dark Horse Comics. In 1962 Eon Productions, the company of Canadian Harry Saltzman and American Albert R. "Cubby" Broccoli,