They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
My Name Is 'A' by Anonymous to releasing the film Ryan chose to release the work anonymously due to negative initial critic reviews. At this point the film's title had changed to "My Name Is 'A'" and Ryan added the words "By Anonymous" to the title to reflect on what was supposed to be the anonymity of the director. He later decided against releasing the film anonymously, but chose to leave "By Anonymous" in the title to reflect on the anonymity of several of the characters in the film. Theatrical and VOD film rights to "My Name Is 'A' By Anonymous" were purchased shortly after its