Greta Garbo than $1 million at the box office, becoming one of the studio's biggest failures of the decade. Garbo's popularity had considerably dropped, and when her contract expired soon thereafter, she returned briefly to Sweden. On 3 May 1938, Garbo was among the many stars—including Joan Crawford, Norma Shearer, Luise Rainer, Katharine Hepburn, Mae West, Marlene Dietrich, Fred Astaire, Dolores del Río and others—dubbed to be "Box Office Poison" in an article published by Harry Brandt on behalf of the Independent Theatre Owners of America. After the box office failure of "Conquest", MGM decided a change of pace was needed to
Greta Garbo her first speaking role. The screenplay was adapted by Frances Marion and the film was produced by Irving Thalberg and Paul Bern. Sixteen minutes into the film, she famously utters her first line, "Gimme a whiskey, ginger ale on the side, and don't be stingy, baby." The film premiered in New York City on 21 February 1930 publicized with the catchphrase "Garbo talks!", and was the highest-grossing film of the year. Garbo received her first Academy Award for Best Actress nomination for her performance, although she lost to MGM colleague Norma Shearer. Her nomination that year included her performance in