Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Go-Giver Chairman". Joe then embarks on a learning journey by meeting "Go-Givers"—friends of "The Chairman". Through these interactions he learns of the "Five Laws of Stratospheric Success": "The Go-Giver's" fictional story got the attention of prominent business managers, including reviewers at "Business Week". The book was #9 on the "Businessweek" Best Seller list. The Go-Giver The Go-Giver: A Little Story about a Powerful Business Idea is a business book written by Bob Burg and John D. Mann. It is a story about the power of giving. The first edition was published on December 27, 2007 by Portfolio Hardcover. The "Go-Giver" as