Silicon Alley Manhattan. Silicon Alley initially also used to extend to Dumbo, a neighborhood in Brooklyn. Columbia University and NYU's leaderships were especially important in the alley's early development. The term Silicon Alley may have originated in 1995 by a New York staffing recruiter, Jason Denmark, who was supporting clients in the newly dubbed technical hub in downtown Manhattan; in an effort to attract candidates who, at that time, were focusing on positions in Silicon Valley, he posted in public usenet postings of Object Technology Developers, job ads with the Silicon Alley label. "Subject: NYC - silicon ALLEY" shows up in an
Operative Media Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Its clients include Reuters, Dow Jones, National Public Media, NBC Universal, SmartMoney, Constant Contact and iVillage. In December 2007, former Operative CEO Mike Leo was named in the "Silicon Alley" 100, at number 85. he was also included in the Madison Avenue IT list for January 2008. "Inc." magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55