Meal in the UK and Ireland, to the extent that many cafés and pubs offer the meal at any time of day as an "all-day breakfast". It is also popular in other English-speaking countries. In England it is usually referred to as a 'full English breakfast' (often shortened to 'full English') or 'fry-up'. Other regional names and variants include the 'full Scottish', 'full Welsh', 'full Irish' and the 'Ulster fry'. The full breakfast is among the most internationally recognised British dishes, along with such staples as bangers & mash, shepherd's pie, fish and chips and the Christmas dinner. The full breakfast
Meal kit countries, and inspired a range of competitors. Three meal kit companies entered the U.S. market roughly contemporaneously in 2012: Blue Apron, HelloFresh (which was already operating in Europe), and Plated. According to "Inc Magazine", as of March 2017 there were over 150 meal kit companies in the United States. As of July 2017, according to Time Magazine, the meal kit business was estimated to be USD$2.2 billion globally, which represents under 1% of the estimated $1.3 trillion food market. The industry is expected to grown tremendously and estimates show that it could make up 1.3% of food and beverage sales