They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Lee Frost (director) Lee Frost (director) Lee Frost was a film director, producer, cinematographer, editor and occasional actor. He directed a string of exploitation type movies including "Love Camp 7", "Chain Gang Women", "Chrome and Hot Leather", "The Thing with Two Heads", "The Black Gestapo", "Dixie Dynamite" and "Private Obsession". Frost was born in Globe, Arizona on August 14, 1935. He grew up in Glendale, California also Oahu, Hawaii. The different names he used for his work were R.L. Frost, R. Lee Frost and David Kayne. Other names or variants used were David Kane, F.C. Perl, Elov Peterssons and Les Emerson. Lee Frost