Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Penny, British Columbia had left, Victor relocated in 1956. Returning from World War II , Arne married Carrie Benson (1923-2012) from Bend. Their children raised in Penny were Karen, Lloyd, and Craig. In 1948, Arne and brother-in-law Carl Benson, bought the Mellos’ store. It traded as Penny Merchants, and then as Penny Mercantile Co. The following year, Carl sold his share to Oscar. Two years later, Arne installed a gas pump for the increasing number of vehicles. In 1957, safecrackers stole $4,000 in cash from the premises. Arne was postmaster 1948-65, at which time the store closed permanently, and the family departed for