Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Television in the United Kingdom between advertisements and programming. Advertisers purely purchased spots within pre-defined breaks within programming, and had no connection to the programme content. The content and nature of adverts being strictly controlled by the ITA the body controlling commercial television. The first commercial direct-broadcast satellite (DBS, also known as direct-to-home) service in the United Kingdom, Sky Television, was launched in 1989 and used the newly launched Astra satellite at 19.2° east, providing four analogue TV channels. The channels and subsequent VideoCrypt video encryption system used the existing PAL broadcast standard, unlike the winner of the UK state DBS licence, British Satellite Broadcasting