Meal of as a formal meal the breakfast can be given to the recipient in a basket or hamper. Lunch, the abbreviation for "luncheon", is a light meal typically eaten at midday. The origin of the words "lunch" and "luncheon" relate to a small snack originally eaten at any time of the day or night. During the 20th century the meaning gradually narrowed to a small or mid-sized meal eaten at midday. Lunch is commonly the second meal of the day after breakfast. The meal varies in size depending on the culture, and significant variations exist in different areas of the
Kids' meal own kids' meals. Some fast food corporations considered youngsters their "most important" customers, owing to the success of the kids' meal. Their effectiveness has been ascribed to the fact that the patronage of youngsters often means the patronage of a family and to the allure of the toys, which often are in collectable series. In 2006, $360 million of the expenditures of fast food corporations was for toys in kids' meals, which numbered over 1.2 billion. In recent years, the popularity of the kids' meal has receded, with a study by NPD Group indicating that there was a 6% decrease