Empire State Building In a separate transaction, the land underneath the building was sold to Prudential Insurance for $29 million. Helmsley, Wein, and Malkin quickly started a program of minor improvement projects, including the first-ever full-building facade refurbishment and window-washing in 1962, the installation of new flood lights on the 72nd floor in 1964, and replacement of the manually operated elevators with automatic units in 1966. The little-used western end of the second floor was used as a storage space until 1964, at which point it received escalators to the first floor as part of its conversion into a highly-sought retail area. In
Empire State Building Mast) in 1954, and the tallest freestanding structure in the world until the completion of the Ostankino Tower in 1967. An early-1970s proposal to dismantle the spire and replace it with an additional 11 floors, which would have brought the building's height to 1,494 feet (455 m) and made it once again the world's tallest at the time, was considered but ultimately rejected. With the destruction of the World Trade Center in the September 11 attacks, the Empire State Building again became the tallest building in New York City, and the second-tallest building in the Americas, surpassed only by the