Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Set phrase Set phrase A set phrase or fixed phrase is a phrase whose parts are fixed in a certain order, even if the phrase could be changed without harming the literal meaning. This is because a set phrase is a culturally accepted phrase. A set phrase does not necessarily have any literal meaning in and of itself. Set phrases may function as idioms (e.g. "red herring") or as words with a unique referent (e.g. "Red Sea"). There is no clear dividing line between a commonly used phrase and a set phrase. It is also not easy to draw a clear distinction