Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Meerkat and subsequently released a toy. In December 2014 Oleg was removed from adverts, but despite this the toy is currently still available. In addition to the seven main characters, there have been limited releases of the school teacher Maiya in a spy outfit, and baby Oleg in a safari outfit. To mark the launch of "" two new meerkat toys were released featuring Sergei in a Superman outfit and Aleksandr in a Batman outfit. In December 2016 two more toys were released as limited editions featuring Oleg as Olaf and a new character Ayana as Elsa from Disney's Frozen. To