Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Name of the Rose The Name of the Rose The Name of the Rose ( ) is the 1980 debut novel by Italian author Umberto Eco. It is a historical murder mystery set in an Italian monastery in the year 1327; an intellectual mystery combining semiotics in fiction, biblical analysis, medieval studies and literary theory. It was translated into English by William Weaver in 1983. The novel has sold over 50 million copies worldwide, becoming one of the best-selling books ever published. It has received many international awards and accolades, such as the Strega Prize in 1981 and Prix Medicis Étrangère in 1982, and