Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
What Does the K Stand For? feel less like real people than excuses to weave in a few good dad jokes". Overall, Elan found, "What lifts the show are the elements of diaspora life weaved throughout, as when Aunty Princess visits from Nigeria and accuses Virginia [Stephen's mother] of cultural betrayal ('You have adopted too many fine and fancy British ways'). Stephen defends the family by suggesting she should 'go back home', prompting him to reflect that he has turned into his own racist enemy. It's unexpectedly thoughtful stuff, suggesting the third series may be even better." What Does the K Stand For? What Does the