Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Compare the Meerkat during the Spanish Civil War. The campaign, launched on 5 January 2009, was created by advertising agency, VCCP and production company Passion Pictures. The adverts proved popular and became a commercial success for comparethemarket.com, which became the fourth most visited insurance website in the UK as a result. A book featuring Orlov was published in 2010, and other merchandise has been created in tandem with the ongoing campaign. The campaign, designed by ad-agency VCCP, was launched on 5 January 2009, involving a TV spot, companion website and social media links. The advert featured Aleksandr Orlov, a CGI animated fictional anthropomorphic