Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Internet Must Go The Internet Must Go The Internet Must Go is a 2013 independent docufiction short web film about net neutrality (the principle that Internet service providers (ISPs) should not favour either type of content over another), directed by Gena Konstantinakos. The film chronicles the journey of (fictional) misguided market researcher "John Wooley" (played by Second City alum Brian Shortall) as he attempts to sell ISPs' vision for what they call a "faster, cleaner" Internet. However, learning about net neutrality from several (non-fictional) people in the process, he ultimately opts to re-consider his standpoint. Designed specifically to reach an audience not versed