Ultimo (brand) models Kelly Brook and Helena Christensen, actresses Gemma Atkinson ("Ultimo D-G cup"), and Kara Tointon ("Michelle for George"), singers Mel B and Samantha Mumba ("Per Amore)", television presenters Jenni Falconer, Peaches Geldof, Melinda Messenger, and Melanie Sykes. As of January 2015, the current Ultimo model is Petra Nemcova. The first Ultimo girl was Scottish model Mary Kennedy, but after the brand went global when Julia Roberts wore an Ultimo prototype in "Erin Brockovich" Penny Lancaster, the future wife of singer Rod Stewart, became the first high-profile Ultimo girl. However, she was replaced a year later by Stewart's ex-wife Rachel Hunter.
Alana Henderson (musician) Holland, and a Grammy performance joined by Annie Lennox. Apart from cello, Alana joined the duet with Hozier for his song "In a Week" on tour, when Karen Cowley, the original singer of the song, was not present. During the tour, Alana occasionally performed her original songs as an opening act for Hozier. In July 2015, Alana played a stripped back folk set with Hozier in Newport Folk Festival, which was "a highlight of the tour" for her. In October 27, 2017, Alana released her single "Let This Remain", which was her first musical release after 2 years of touring.