Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Television in the United Kingdom UK residents. The cost of this is set by agreement with the UK Government. Television caught on in the United Kingdom in 1947, but its expansion was slow. By 1951, with only two transmitters, near London and Birmingham, only 9% of British homes owned a television set. The United Kingdom was the first country in the world to have a regular daily television schedule direct to homes and it was the first to have technical professions to work on TVs. (A. Smith, "Television: An International History" 1995) Up until 1972, television broadcasting hours were tightly regulated by the British government,