Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Adverts Understanding the band's limitations, the song's lyrics, composed by TV Smith, were likeably self-deprecating: I wonder what we’ll play for you tonight Something heavy or something light Something to set your soul alight I wonder how we’ll answer when you say ‘We don’t like you – go away Come back when you’ve learnt to play The Adverts were a prolific live act. Their first nationwide tour was with Stiff labelmates the Damned. The tour poster read: "The Adverts know one chord, the Damned know three. See all four at..." Later they would support Iggy Pop on tour, as well as