Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond in film February 1962; five days later filming began at Pinewood Studios in England with sets designed by Ken Adam, who had previously worked with Broccoli on the 1960 film "The Trials of Oscar Wilde". Maurice Binder created the title sequence and introduced the gun barrel motif that appears in all the Eon Bond films. Monty Norman wrote the accompanying soundtrack, which included the "James Bond Theme", heard in the gun barrel sequence and in a calypso medley over the title credits; the theme was described by another Bond film composer, David Arnold, as "bebop-swing vibe coupled with that vicious, dark, distorted