Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond Theme James Bond Theme The "James Bond Theme" is the main signature theme of the James Bond films and has featured in every Eon Productions Bond film since "Dr. No", released in 1962. The piece has been used as an accompanying fanfare to the gun barrel sequence in almost every James Bond film. The "James Bond Theme" has accompanied the opening titles twice, as part of the medley that opens "Dr. No" and then again in the opening credits of "From Russia with Love" (1963). It has been used as music over the end credits for "Dr. No", "Thunderball" (1965), "On