Greta Garbo than $1 million at the box office, becoming one of the studio's biggest failures of the decade. Garbo's popularity had considerably dropped, and when her contract expired soon thereafter, she returned briefly to Sweden. On 3 May 1938, Garbo was among the many stars—including Joan Crawford, Norma Shearer, Luise Rainer, Katharine Hepburn, Mae West, Marlene Dietrich, Fred Astaire, Dolores del Río and others—dubbed to be "Box Office Poison" in an article published by Harry Brandt on behalf of the Independent Theatre Owners of America. After the box office failure of "Conquest", MGM decided a change of pace was needed to
Greta Garbo woman of mystery. In spite of her strenuous efforts to avoid publicity, Garbo paradoxically became one of the twentieth century's most publicized women in the world. She is closely associated with a line from "Grand Hotel", one which the American Film Institute in 2005 voted the 30th-most memorable movie quote of all time, "I want to be alone; I just want to be alone." The theme was a running gag that began during the period of her silent movies. In retirement, Garbo generally led a private life of simplicity and leisure. She made no public appearances and assiduously avoided the