Poet Laureate of the United Kingdom office. Dryden's successor, Thomas Shadwell, was appointed in 1689 for life. He introduced the custom of producing poems for the new year and the monarch's birthday, which became one of the key duties of the position. After the appointment of William Wordsworth in 1843 the duties settled into an expectation, not requirement, for major court and national occasions. Alfred, Lord Tennyson held the post between November 1850 and October 1892. According to Andrew Motion and Hilary Laurie, Tennyson "gave the poet laureateship new status and significance" with works such as "Ode on the Death of the Duke of Wellington" and
Children's Laureate ambassador is announced at Gothenburg Book Fair by the Swedish Minister of Culture. As part of the tenure the ambassador help communicate to children about books and reading, From 2013 every two years the Dutch Reading Foundation appoints a well-known children's books author as an ambassador for children’s literature. Since 2017, this ‘Kinderboekenambassadeur’ has a seat in his special embassy in the Children's Book Museum in The Hague. Children's Laureate Children's Laureate is a position initially awarded in the United Kingdom once every two years to a "writer or illustrator of children's books to celebrate outstanding achievement in their field."