Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond On Spying", which shows the villain Dr. Crow being overcome by agents who included James Bind (Charles Hawtry) and Daphne Honeybutt (Barbara Windsor). One of the films that reacted against the portrayal of Bond was the Harry Palmer series, whose first film, "The Ipcress File" was released in 1965. The eponymous hero of the series was what academic Jeremy Packer called an "anti-Bond", or what Christoph Lindner calls "the thinking man's Bond". The Palmer series were produced by Harry Saltzman, who also used key crew members from the Bond series, including designer Ken Adam, editor Peter R. Hunt and composer