Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
M (James Bond) Bond out of retirement, he orders the military to fire mortars at Bond's mansion when the retired spy refuses to return to duty. The first quarter of the film features Bond's subsequent visit to McTarry Castle in Scotland, on a quest to return the only piece of M's remains recovered after the attack—his bright red toupée. Subsequently, Bond—played by David Niven—becomes the new M and proceeds to order that all MI6 agents, male and female, be renamed "James Bond 007" in order to confuse the enemy. In 1983's "Never Say Never Again", Edward Fox played M as a bureaucrat, contemptuous