Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Filming of James Bond in the 2000s Filming of James Bond in the 2000s Films made in the 2000s featuring the character of James Bond included "Die Another Day", "Casino Royale", and "Quantum of Solace". Principal photography of "Die Another Day" began on 11 January 2002 at Pinewood studios. The film was shot primarily in the United Kingdom, Iceland, and Cádiz, Spain. Other locations included Pinewood Studios' historic 007 Stage, and scenes shot in Maui, Hawaii, in December 2001. Laird Hamilton, Dave Kalama, and Darrick Doerner performed the pre-title surfing scene at the surf break known as Jaws in Peahi, Maui, while the shore shots were taken