Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
What What (In the Butt) What What (In the Butt) "What What (In the Butt)" is a viral video created by Andrew Swant and Bobby Ciraldo for the song of the same name by Samwell. It is known for its numerous camp references to homosexuality and anal sex. The lyrics of the song, a production of Mike Stasny, mostly revolve around the title. The video was made in Milwaukee, Wisconsin and uploaded on Valentine's Day 2007 to YouTube. As of March 2016, the video had over 60 million views. On 5 March 2007, with regard to the Christian imagery in the video, Samwell said, in