Empire State Building In a separate transaction, the land underneath the building was sold to Prudential Insurance for $29 million. Helmsley, Wein, and Malkin quickly started a program of minor improvement projects, including the first-ever full-building facade refurbishment and window-washing in 1962, the installation of new flood lights on the 72nd floor in 1964, and replacement of the manually operated elevators with automatic units in 1966. The little-used western end of the second floor was used as a storage space until 1964, at which point it received escalators to the first floor as part of its conversion into a highly-sought retail area. In
Empire State Building Building stood as the world's tallest building for nearly 40 years until the completion of the World Trade Center's North Tower in Lower Manhattan in late 1970. Following the September 11 attacks in 2001, it was again the tallest building in New York until the new One World Trade Center was completed in April 2012. The Empire State Building is an American cultural icon and has been featured in more than 250 TV shows and movies since the film "King Kong" was released in 1933. A symbol of New York City, the tower has been named as one of the