Motifs in the James Bond film series that is central to the spy film genre. The gun barrel imagery sometimes carried over to the film posters used to promote Bond films, including as a familiarising element on the introduction of Timothy Dalton for "The Living Daylights". The sequence was traditionally placed at the start of each film until the 2006 instalment "Casino Royale", where it appears after the cold open and is incorporated into the plot; in the 2008 film, "Quantum of Solace", the sequence was placed at the end of the film and incorporates the film's title in its design. For Skyfall, director Sam Mendes had
The Rocketeer (film) the cast, including then-current James Bond, Timothy Dalton. A new poster was designed to feature Dalton, Billy Campbell, and Jennifer Connelly prominently. The film also failed in Britain, grossing just over £1 million in its first two weeks at just under 250 screens. The new advertising campaign was being designed while the British promotional campaign for the film was already under way and some theaters still had the stylized United States film poster. The film received mixed to positive reviews from critics. Based on 60 reviews collected by Rotten Tomatoes, 63% of the critics enjoyed "The Rocketeer" with an average