Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Meerkat Compare the Meerkat Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI fictional anthropomorphic Russian meerkat and his family and friends. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat.com: the campaign centres on his frustration over the confusion between his website and comparethemarket.com, playing on the similarity between the words "market" and "meerkat". Orlov's catchphrase is "Simples". Aleksandr Orlov was an alias of Lev Lazarevich Nikolsky, the acting NKVD chief in Madrid in 1936,