Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
The Incredible World of James Bond The Incredible World of James Bond The Incredible World of James Bond was a 1965 television special produced by David L. Wolper for United Artists Television to showcase the James Bond film series and promote the upcoming December 1965 release of the film "Thunderball". In the United States, the show replaced "The Man From U.N.C.L.E." on NBC on Friday, 26 November 1965; the day after American Thanksgiving that unofficially begins the shopping frenzy for Christmas. It was the highest rated American television show for the week. The show featured film scenes of the worldwide popularity of James Bond novels, films,