Meal more filling than snacks. The type of meal served or eaten at any given time varies by custom and location. In most modern cultures, three main meals are eaten: in the morning, early afternoon, and evening. Further, the names of meals are often interchangeable by custom as well. Some serve dinner as the main meal at midday, with supper as the late afternoon/early evening meal; while others may call their midday meal lunch and their early evening meal supper. Except for "breakfast", these names can vary from region to region or even from family to family. A study in 2016
Meal kit countries, and inspired a range of competitors. Three meal kit companies entered the U.S. market roughly contemporaneously in 2012: Blue Apron, HelloFresh (which was already operating in Europe), and Plated. According to "Inc Magazine", as of March 2017 there were over 150 meal kit companies in the United States. As of July 2017, according to Time Magazine, the meal kit business was estimated to be USD$2.2 billion globally, which represents under 1% of the estimated $1.3 trillion food market. The industry is expected to grown tremendously and estimates show that it could make up 1.3% of food and beverage sales