Miss Brahms the immediate interest of either (or all) Mr. Humphries, Mr. Spooner, and Mr. Lucas (and sometimes Captain Peacock, Mr. Harman/Mr. Mash, and the Grace brothers). Wendy Richard also played a character named Shirley in "Dad's Army". When she joined the cast of "Are You Being Served?", her character's name was changed to Edith Parish to avoid confusion with Miss Brahms. Out of all the men at Grace Brothers, the nearest she has ever come to having a relationship with are the junior salesmen. She is the object of Mr. Lucas's affections – he frequently asks her out, sends notes to
Mr. Humphries fireman's lift, and in one instance where a delegation of Middle Eastern businessmen visits the store, he is very interested to know more about their homeland when they say that men may touch other men, but not women. However, sometimes Mr Humphries is quite taken aback by gay (or seemingly gay) customers, almost to the point of repulsion. For example, when he is to direct a commercial for Grace Brothers, Mr. Humphries pointedly rejects the advances of the camp cameraman (played by Gorden Kaye). He states to Kaye's character that a couple of gin and tonics in a bar doesn't