Miss Brahms the immediate interest of either (or all) Mr. Humphries, Mr. Spooner, and Mr. Lucas (and sometimes Captain Peacock, Mr. Harman/Mr. Mash, and the Grace brothers). Wendy Richard also played a character named Shirley in "Dad's Army". When she joined the cast of "Are You Being Served?", her character's name was changed to Edith Parish to avoid confusion with Miss Brahms. Out of all the men at Grace Brothers, the nearest she has ever come to having a relationship with are the junior salesmen. She is the object of Mr. Lucas's affections – he frequently asks her out, sends notes to
Are You Being Served? John Inman, Mollie Sugden, Frank Thornton, Wendy Richard, and Nicholas Smith reprised their characters from the television show while the characters of Mr. Lucas, Mr. Grainger, and Mr. Mash were recast. The play had basically the same plot as the film version which would debut the next year, though Young Mr. Grace's role was omitted entirely and Mr. Mash had less to do than Mr. Harmon in the film. Reviews for the play were mixed; a writer for the Blackpool "Diarist of the Stage" declared it the funniest show he'd seen in thirty years, while Michael Leapman from "The Times",