Herb Magidson while under contract to Warner Bros. to write music for films. In 1934, he won the first Academy Award for Best Original Song along with Con Conrad for his lyrics to "The Continental", used in "The Gay Divorcee" (1934) starring Fred Astaire and Ginger Rogers. Magidson also co-wrote the lyrics to the 1937 Allie Wrubel song "Gone with the Wind" (no connection to the novel of the same name nor used in the 1939 film). Magidson received Oscar nominations for the songs, "Say a Prayer for the Boys Over There" from the film "Hers to Hold" (1943), and "I'll Buy
Fred Astaire and Ginger Rogers for Astaire and Rogers, "Shall We Dance", which co-starred Edward Everett Horton. Although the film was RKO's biggest film of the year with worldwide rentals of $2.2 million, it did not perform as well as expected by the studio. "Shall We Dance" had the first Hollywood score by the brothers George and Ira Gershwin, and included the song "They Can't Take That Away from Me". Although Astaire and Rogers would go on to make two more films together for RKO, the film's comparative disappointment in the box office was the beginning of the end for their partnership. After an unusually