Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Television in the Republic of Ireland delivered approximately 75 digital television channels and video on demand services from "Sky By Wire". Digital satellite is the only form of subscriber satellite transmission available in the country and is provided by Sky (and Sky+ HD). The Freesat a UK service is also available in the country, as are FTA satellite channels from several other European countries. One company provides digital television via IPTV; Magnet Entertainment. In rural areas where neither cable or MMDS are available, UHF television programme retransmission systems or deflectors pick up the UK terrestrial channels (either from Northern Ireland or Wales), and retransmit them on