Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Motifs in the James Bond film series instruction was honoured by the AFI as the 90th most-memorable cinema quotation. In order to distance his version of Bond from Sean Connery's, Roger Moore did not order a martini. The martini was present in the first Ian Fleming novel, "Casino Royale", where Bond eventually named it "The Vesper", after Vesper Lynd. The same recipe was then used for the 2006 film of the novel, with the martini ordered by Daniel Craig's Bond. Motifs in the James Bond film series The "James Bond" series of films contain a number of repeating, distinctive motifs which date from the series' inception with