Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Timothy Dalton this time, he was shooting the mini-series "Scarlett". The announcement for the new Bond came two months later, with Pierce Brosnan playing the role. Dalton reflected in 2007, "I was supposed to make one more but it was cancelled because MGM and the film's producers got into a lawsuit which lasted for five years. After that, I didn't want to do it any more." Unlike Moore, who had played Bond as more of a light-hearted playboy, Dalton's portrayal of Bond was darker and more serious. Dalton pushed for renewed emphasis on the gritty realism of Ian Fleming's novels instead of