Silicon Alley rapid halt during the early 2000s recession. During this economic contraction, many internet companies in Silicon Alley folded. The recession also affected publications that covered the sector. After the dot-com bust, the "Silicon Alley Reporter" was rebranded as "Venture Reporter", in September 2001, and sold to Dow Jones. Self-financed AlleyCat News ceased publication in October 2001. A couple of years after the dot-com bust, Silicon Alley began making its comeback with the help of NY Tech Meetup, and NextNY. On December 19, 2011, then Mayor Michael R. Bloomberg announced his choice of Cornell University and Technion-Israel Institute of Technology to
Operative Media Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Its clients include Reuters, Dow Jones, National Public Media, NBC Universal, SmartMoney, Constant Contact and iVillage. In December 2007, former Operative CEO Mike Leo was named in the "Silicon Alley" 100, at number 85. he was also included in the Madison Avenue IT list for January 2008. "Inc." magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55