Empire State Building In a separate transaction, the land underneath the building was sold to Prudential Insurance for $29 million. Helmsley, Wein, and Malkin quickly started a program of minor improvement projects, including the first-ever full-building facade refurbishment and window-washing in 1962, the installation of new flood lights on the 72nd floor in 1964, and replacement of the manually operated elevators with automatic units in 1966. The little-used western end of the second floor was used as a storage space until 1964, at which point it received escalators to the first floor as part of its conversion into a highly-sought retail area. In
Empire State Building level. At the west end of the lobby is an aluminum relief of the skyscraper as it was originally built (i.e. without the antenna). The relief, which was intended to provide a welcoming effect, contains an embossing of the building's outline, accompanied by what the Landmarks Preservation Commission describes as "the rays of an aluminum sun shining out behind [the tower] and mingling with aluminum rays emanating from the spire of the Empire State Building". In the background is a state map of New York with the building's location marked by a "medallion" in the very southeast portion of the