Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Meerkat during the Spanish Civil War. The campaign, launched on 5 January 2009, was created by advertising agency, VCCP and production company Passion Pictures. The adverts proved popular and became a commercial success for comparethemarket.com, which became the fourth most visited insurance website in the UK as a result. A book featuring Orlov was published in 2010, and other merchandise has been created in tandem with the ongoing campaign. The campaign, designed by ad-agency VCCP, was launched on 5 January 2009, involving a TV spot, companion website and social media links. The advert featured Aleksandr Orlov, a CGI animated fictional anthropomorphic