Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Analogue terrestrial television in the United Kingdom 4 does not make the programmes it broadcasts; content is commissioned from independent, private production companies such as the ITV companies and companies not related to ITV who had previously little space to broadcast in the UK. Channel 4 was originally funded by allowing each local ITV franchisee to sell adverts during the station's airtime in their area in exchange for a guaranteed income to be paid to the IBA. The station was established with the intention to provide programmes for minority groups and cater for specialist interests and has a remit that details these obligations. Since the abolition of