Empire State Building In a separate transaction, the land underneath the building was sold to Prudential Insurance for $29 million. Helmsley, Wein, and Malkin quickly started a program of minor improvement projects, including the first-ever full-building facade refurbishment and window-washing in 1962, the installation of new flood lights on the 72nd floor in 1964, and replacement of the manually operated elevators with automatic units in 1966. The little-used western end of the second floor was used as a storage space until 1964, at which point it received escalators to the first floor as part of its conversion into a highly-sought retail area. In
Empire State Building also led to an increase in security due to persistent terror threats against New York City landmarks. In 2002, Trump and Yokoi sold their land claim to the Empire State Building Associates, now headed by Malkin, in a $57.5 million sale. This action merged the building's title and lease for the first time in half a century. Despite the lingering threat posed by the 9/11 attacks, the Empire State Building remained popular with 3.5 million visitors to the observatories in 2004, compared to about 2.8 million in 2003. Leona Helmsley's remaining share in the building was bought by Peter Malkin's