Meal in the UK and Ireland, to the extent that many cafés and pubs offer the meal at any time of day as an "all-day breakfast". It is also popular in other English-speaking countries. In England it is usually referred to as a 'full English breakfast' (often shortened to 'full English') or 'fry-up'. Other regional names and variants include the 'full Scottish', 'full Welsh', 'full Irish' and the 'Ulster fry'. The full breakfast is among the most internationally recognised British dishes, along with such staples as bangers & mash, shepherd's pie, fish and chips and the Christmas dinner. The full breakfast
Kids' meal own kids' meals. Some fast food corporations considered youngsters their "most important" customers, owing to the success of the kids' meal. Their effectiveness has been ascribed to the fact that the patronage of youngsters often means the patronage of a family and to the allure of the toys, which often are in collectable series. In 2006, $360 million of the expenditures of fast food corporations was for toys in kids' meals, which numbered over 1.2 billion. In recent years, the popularity of the kids' meal has receded, with a study by NPD Group indicating that there was a 6% decrease