Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The "What Time Is Love?" Story their readers "wouldn't it be a good scam if you released 18 differing versions scattered across Europe?". However, of the artists featuring on the LP, all possess an independent discography: Liaisons D, a collective that includes techno producer Frank De Wulf, has an extensive discography; Neon is Belgian producer Jean Pierre Bulté of Target Records; Dr. Felix is a pseudonym of Italian producer Claudio Donato. And finally, K.L.F.S., albeit being a one-off shoot, was actually the brainchild of two Italian Hi-NRG producers M. Parmigiani and Marcello Catalano. The album also includes a live version of "What Time Is Love?", performed