New York metropolitan area to take advantage of New Jersey's relatively lower commercial real estate and rental prices, while offering continued geographic proximity to Manhattan's financial industry ecosystem. Silicon Alley, centered in New York City, has evolved into a metonym for the sphere encompassing the metropolitan region's high technology industries involving the Internet, new media, financial technology ("fintech"), telecommunications, digital media, software development, biotechnology, game design, and other fields within information technology that are supported by its entrepreneurship ecosystem and venture capital investments. In 2015, Silicon Alley generated over US$7.3 billion in venture capital investment, most based in Manhattan, as well as in Brooklyn,
Silicon Slopes grouping includes memory process technology companies SanDisk and the Intel/Micron joint venture IM Flash Technologies, video game software development companies EA Sports, and data analysis software including Adobe Systems. It is one of a growing number of technology communities (List of places with "Silicon" names) and technology centers (List of technology centers) gaining status from their relationship to or similarity with Silicon Valley, California. The term "Silicon Slopes" is the brainchild of Josh James (founder and CEO of Domo) for the purpose of creating a branding campaign to promote Utah's growing technology community. The nickname is derived from "Silicon Valley,"