Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Timothy Dalton the story would deal with the destruction of a chemical weapons laboratory in Scotland, and the events would take place in London, Tokyo and Hong Kong. The film was cancelled due to legal issues between UA/MGM and Eon Productions, which lasted for four years. The legal battle ended in 1993, and Dalton was expected to return as James Bond in the next Bond film, which later became "GoldenEye". Despite his contract having expired, negotiations with him to renew it took place. Dalton surprised everyone on 12 April 1994 with the announcement that he would not return as James Bond. At