Herb Magidson while under contract to Warner Bros. to write music for films. In 1934, he won the first Academy Award for Best Original Song along with Con Conrad for his lyrics to "The Continental", used in "The Gay Divorcee" (1934) starring Fred Astaire and Ginger Rogers. Magidson also co-wrote the lyrics to the 1937 Allie Wrubel song "Gone with the Wind" (no connection to the novel of the same name nor used in the 1939 film). Magidson received Oscar nominations for the songs, "Say a Prayer for the Boys Over There" from the film "Hers to Hold" (1943), and "I'll Buy
The March of Time the first extensive documentary series for television, "Crusade in Europe", based on the book by Dwight D. Eisenhower. The ABC series received a Peabody Award and one of the first Emmy Awards (Best Public Service, Cultural or Educational Program). It was followed by "Crusade in the Pacific" (1951). In 1965–1966, producer David L. Wolper revived the "March of Time" title for a series of documentary films produced in association with Time-Life, Inc. The series was not successful. Dorothy Fields' lyrics for the song "A Fine Romance", introduced by Fred Astaire and Ginger Rogers in the 1936 RKO film "Swing Time",