Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Proverbial phrase Proverbial phrase A proverbial phrase or a proverbial expression is type of a conventional saying similar to proverbs and transmitted by oral tradition. The difference is that a proverb is a fixed expression, while a proverbial phrase permits alterations to fit the grammar of the context. Another similar construction is an idiomatic phrase. Sometimes it is difficult to draw a distinction between idiomatic phrase and proverbial expression. In both of them the meaning does not immediately follow from the phrase. The difference is that an idiomatic phrase involves figurative language in its components, while in a proverbial phrase the figurative