Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
Timothy Dalton the approach occurred when he was either 24 or 25 and had already done the film "Mary, Queen of Scots" (1971). Dalton told the producers that he was too young for the role. In a 1987 interview, Dalton said, "Originally I did not want to take over from Sean Connery. He was far too good, he was wonderful. I was about 24 or 25, which is too young. But when you've seen Bond from the beginning, you don't take over from Sean Connery." In either 1979 or 1980, he was approached again, but did not favour the direction the films