Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
James Bond in film in the Academy Award-winning song "The Windmills of Your Mind"—and was performed by Lani Hall. Fleming's estate, financially backed by Eon Productions and MGM, made a final attempt to block the film in the High Courts in London in the spring of 1983, but this was thrown out by the court and "Never Say Never Again" was permitted to proceed. When "Never Say Never Again" was released, it grossed $9.72 million ($ million in dollars) on its first weekend, which was reported to be "the best opening record of any "James Bond" film" up to that point and surpassing "Octopussy"s