Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond in film the next Bond film, with Anthony Hopkins as a potential villain, adding that Hopkins had been in discussions with Eon for a number of weeks. Dalton also stated that the earliest production could begin would be in January or February 1994. Dalton's six-year contract expired in 1993, and after reading France's script for what would become "GoldenEye", he announced on 12 April 1994 that he would not be returning to play Bond; he was replaced by Pierce Brosnan. After Michael France delivered the original screenplay, Jeffrey Caine was brought in to rework much of the material. Kevin Wade was also