Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Traditional English pronunciation of Latin in the context of English from the 11th/12th centuries to the present. This last stage provides the greatest and most complicated number of changes. It starts with the displacement of the native pronunciation of Latin under the Anglo-Saxon kings with that used in the north of France, around the time of the Norman conquest in 1066. The English and French pronunciations of Latin were probably identical down to the 13th century, but subsequently Latin as spoken in England began to share in specifically English sound changes. Latin, thus naturalized, acquired a distinctly English sound, increasingly different from the pronunciation of