Willo the Wisp beech wood in Oxfordshire, near the director's home. Kenneth Williams provided voices for all of the characters. The principal narrator, Willo the Wisp, was a blue, floating creature drawn as a caricature of him, while the name refers to the ghostly light will-o'-the-wisp from folklore. The other main characters were Arthur the caterpillar (as a gruff cockney), Mavis Cruet, a plump, clumsy fairy with an erratic, magic wand, and the principal antagonist, Evil Edna, a witch in the form of a walking, talking television set who could zap people with her aerials. Other characters included Carwash, a snooty bespectacled cat
Children's television series cartoon empire of Hanna-Barbera and the numerous sitcoms that aired as part of TGIF in the 1990s, many of these programs fit a broader description of family-friendly television, targeting a broad demographic that includes adults without excluding children. Commercial free children television debuted with "Sesame Street" on the Public Broadcasting Service PBS in the United States November 1969, produced by what is today the Sesame Workshop. In the United States, Saturday mornings were generally scheduled with cartoon from the 1960s to 1980s as viewership with that programming would pull in 20 million watchers which dropped to 2 million in 2003.