New York metropolitan area to take advantage of New Jersey's relatively lower commercial real estate and rental prices, while offering continued geographic proximity to Manhattan's financial industry ecosystem. Silicon Alley, centered in New York City, has evolved into a metonym for the sphere encompassing the metropolitan region's high technology industries involving the Internet, new media, financial technology ("fintech"), telecommunications, digital media, software development, biotechnology, game design, and other fields within information technology that are supported by its entrepreneurship ecosystem and venture capital investments. In 2015, Silicon Alley generated over US$7.3 billion in venture capital investment, most based in Manhattan, as well as in Brooklyn,
Alley of the older thoroughfares in Covent Garden, Cecil Court dates back to the end of the 17th century. A tradesman's route at its inception, it later acquired the nickname Flicker Alley because of the concentration of early film companies in the Court. The first film-related company arrived in Cecil Court in 1897, a year after the first demonstration of moving pictures in the United Kingdom and a decade before London’s first purpose built cinema opened its doors. Since the 1930s it has been known as the new Booksellers' Row as it is home to nearly twenty antiquarian and second-hand independent