Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Latin spelling and pronunciation , starting in rural areas at the end of the Republican period. The process, however, does not seem to have been completed before the 3rd century AD in Vulgar Latin, and some scholars say that it may have been regular by the 5th century. Vowel and consonant length were more significant and more clearly defined in Latin than in modern English. Length is the duration of time that a particular sound is held before proceeding to the next sound in a word. Unfortunately, "vowel length" is a confusing term for English speakers, who, in their language, call "long vowels" what