Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
James Bond filmography what would have been Dalton's third film by several years. His six-year contract expired in 1993 and he left the series in 1994. After Timothy Dalton retired from the Bond role in 1994, Eon turned to the actor they had considered after "A View to a Kill": Pierce Brosnan. He was offered a three-film contract, with an option on a fourth; his salary for his first film, "GoldenEye", was $4 million, which rose to $16.5 million for his fourth and final outing, "Die Another Day". Brosnan had first met Broccoli on the set of "For Your Eyes Only", when Brosnan's