Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
James Bond released the first cinema adaptation of an Ian Fleming novel, "Dr. No", featuring Sean Connery as 007. Connery starred in a further four films before leaving the role after "You Only Live Twice", which was taken up by George Lazenby for "On Her Majesty's Secret Service". Lazenby left the role after just one appearance and Connery was brought back for his last Eon-produced film "Diamonds Are Forever". In 1973 Roger Moore was appointed to the role of 007 for "Live and Let Die" and played Bond a further six times over twelve years before being replaced by Timothy Dalton for