Gocompare.com Gocompare.com GoCompare is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the London Stock Exchange. GoCompare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com.
Compare the Market Australia the health insurance product sold by the company. Comparethemarket.com.au continues to compete against other comparison services in Australia, like iSelect and Choosi. Compare the Market is perhaps best known for its marketing campaigns featuring meerkat characters Aleksandr Orlov and his Head of IT, Sergei. The meerkat advertisements started with Aleksandr Orlov’s mission to clear the confusion up for Australians who mistook his website comparethemeerkat.com.au for comparethemarket.com.au. The same marketing campaign was launched years earlier in the United Kingdom for comparethemarket.com, which ended up topping a Nielsen consumer poll to be dubbed “UK’s most loved ad”. As of 2017, the UK