Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Adverts whole", "Trouser Press" calling it "the equal of the first Sex Pistols or Clash LP, a hasty statement that captures an exciting time", and several other writers including it in lists of all-time greatest albums. Switching to RCA Records, the Adverts released three additional well-regarded singles, "Television's Over" on 10 November 1978, "My Place" on 1 June 1979 and "Cast of Thousands" on 19 October 1979, but were unable to maintain their momentum. Their career stalled after the release of their second album "Cast of Thousands", issued by RCA on 12 October 1979. For that album, the lineup was augmented