Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Things Which Have Never Yet Been Done Rozeman gave the episode a rating of 8.4 out of 10, commending Bruun's performance as Donnie and the "wonderful bit of Coen Brothers-esque dark comedy" provided by Alison's subplot. However, he criticised the predictability of the episode and opined that Kira's abduction by Rachel felt like a recycled plot point from the first season. Vlada Gelman gave the episode a mixed review for TVLine, writing that it was the first episode of the show's second season "that didn't quite work" and "it didn't have the momentum and progress you'd expect from a penultimate hour". Similarly, "The New York Times"s Adam