Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
James Bond filmography long in the tooth", and in December 2007 admitted that he "was only about four hundred years too old for the part". Like Connery, Moore appeared as Bond in seven films; by the time he retired in 1985, he was the oldest actor to play 007 in the Eon series, and his Bond films had earned over at the box office. With the retirement of Roger Moore in 1985, a search for a new actor to play Bond took place that saw a number of actors, including Sam Neill, Pierce Brosnan and Timothy Dalton, audition for the role in 1986.