Full breakfast includes bacon (traditionally back bacon), fried, poached or scrambled eggs, fried or grilled tomatoes, fried mushrooms, fried bread or buttered toast, and sausages (also called "bangers"). Black pudding, baked beans and bubble and squeak are also often included. In the North Midlands, fried or grilled oatcakes sometimes replace fried bread. The food is traditionally served with a mug of tea; more recently coffee is an alternative. As nearly everything is fried in this meal, it is commonly called a "fry-up". As some of the items are optional, the phrase "full English breakfast", or "full English" (or "Full Monty") often specifically
Meal kit countries, and inspired a range of competitors. Three meal kit companies entered the U.S. market roughly contemporaneously in 2012: Blue Apron, HelloFresh (which was already operating in Europe), and Plated. According to "Inc Magazine", as of March 2017 there were over 150 meal kit companies in the United States. As of July 2017, according to Time Magazine, the meal kit business was estimated to be USD$2.2 billion globally, which represents under 1% of the estimated $1.3 trillion food market. The industry is expected to grown tremendously and estimates show that it could make up 1.3% of food and beverage sales