Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Line in the sand (phrase) Line in the sand (phrase) A line in the sand is a metaphor with two similar meanings: Biblical link to John 8:6. Some have (perhaps erroneously) interpreted Jesus' writing in the sand, as drawing a line in the sand in order to address those who are about to stone a woman caught in adultery. However, the literal translation is not that he drew a line in the sand, but that he "wrote" (or "drew lines" in some translations) in the sand, an important distinction. The exact origin of the phrase is unknown: the "Oxford English Dictionary" suggests a transitional use