Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Latin influence in English text in Latin, the prevalent Medieval lingua franca of Europe. However, when monks occasionally wrote in the vernacular, Latin words were translated by finding suitable Old English equivalents. Often, a Germanic word was adopted and given a new shade of meaning in the process. Such was the case with Old English "gōdspell" ("gospel") for Latin "evangelium". Previously, the Old English word simply meant "good news," but its meaning was extended in Old English to fit a religious context. The same occurred for the Old Germanic pagan word "blētsian", which meant "to sacrifice, consecrate by shedding blood". It was adapted by