Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Google Translate translate text with the general use of words and phrases in a consistent manner. A research conducted in 2011 showcased that Google Translate got slightly higher score than UCLA minimum score for English Proficiency Exam. Due to its use of identical choice of words without considering the flexibility of choosing the alternative words or expressions, it produces relatively similar translation to human translation from the perspective of formality, referential cohesion, and conceptual cohesion. Moreover, a number of languages are translated into the similar sentence structure and sentence length with the human translation. Google carried out a test that required native