Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Adverts Devon. After relocating to London, the two young punks recruited guitarist Howard Pickup (Boak) and drummer Laurie Driver (Muscat), and the Adverts were born. The Roxy, London's first live punk venue, played a crucial role in the Adverts’ early career. They were one of the pioneering bands who played at the club during its first 100 days. The Adverts played at the club no less than nine times between January and April 1977. In January 1977, after their first gig supporting Generation X, the band impressed Michael Dempsey so much that he became their manager. Their second gig supporting Slaughter