Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Penny, British Columbia served 1942-46, married Marion Hooker (daughter of James B. Hooker of Bend) and left Penny. Lillian J. served 1944-45, and married Chester Whalen. C. Lindy Chambers remained based in Penny, married Alice, but died at 49. M. Jean married local Charles (Charlie) F. Benton. Marie C. served 1944-46, lived in Vancouver and became Mrs. J. McNeil. Bette left for Vancouver and became Mrs. Faulkner. In 1947, Standard Tie and Timber graded a one-mile road through the town. By 1951, there were 21 cars in the community, but still only one mile of road. When Highway 16, linking Prince George and