Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Filming of James Bond in the 1990s Filming of James Bond in the 1990s Films made in the 1990s featuring the character of James Bond included "GoldenEye", "Tomorrow Never Dies", and "The World Is Not Enough". Principal photography for the film "GoldenEye" began on 16 January 1995 and continued until 6 June. The producers were unable to film at Pinewood Studios, the usual location for Bond films, because it had been reserved for "First Knight". Instead, an old Rolls-Royce factory at the Leavesden Aerodrome in Hertfordshire was converted into a new studio. The producers later said Pinewood would have been too small. The bungee jump was filmed