Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
M (James Bond) Bond out of retirement, he orders the military to fire mortars at Bond's mansion when the retired spy refuses to return to duty. The first quarter of the film features Bond's subsequent visit to McTarry Castle in Scotland, on a quest to return the only piece of M's remains recovered after the attack—his bright red toupée. Subsequently, Bond—played by David Niven—becomes the new M and proceeds to order that all MI6 agents, male and female, be renamed "James Bond 007" in order to confuse the enemy. In 1983's "Never Say Never Again", Edward Fox played M as a bureaucrat, contemptuous