The Naked Chef The Naked Chef The Naked Chef was a BBC Two television cooking programme starring Jamie Oliver. It originally ran for three series plus three subsequent Christmas specials, and was produced by Optomen Television for the BBC. The show was Oliver's television debut, and was noted for its use of jumpy, close-up camera work, and the presenter's "Mockney" dialect and relaxed style—for example, Oliver would tear up herbs rather than chopping. The programme was credited with inspiring men to cook due to Oliver's "blokey" approach. Each episode took its theme from a social situation or event in Oliver's life, such as
Jamie Oliver television advertisement was for Christmas 2011. Oliver also markets a line of non-stick pans and cookware for Tefal and has appeared in Australian television commercials for Yalumba wines, using Del Boy's catchphrase of "Lovely Jubbly". In August 2013 Oliver and Canadian supermarket chain Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns. In October 2013, he began a partnership with the Australian chain Woolworths Supermarkets on a series of better nutrition initiatives and advertising campaigns. In January 2016 Oliver and HelloFresh, an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription