They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Grace Lee (director) Grace Lee (director) Grace Lee is an American director and producer. She is known for both her documentaries and narrative films, which often mix in elements of documentaries. Lee is of Korean heritage and from Columbia, Missouri. She originally wanted to be a journalist, but after interviewing sex workers in South Korea, she realized that she could tell better stories through film. Back in the United States, she enrolled in UCLA. She now lives in Los Angeles, California. Her first short, "Girl Meets Boy" was, according to Lee, a two-minute "response to those who have questioned my ability to speak