Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond in film The writers eventually decided on a setting in a tropical country while Broccoli negotiated to film in Mexico, at the Estudios Churubusco in Mexico City. In 1985 the Films Act was passed, removing the Eady Levy, which resulted in foreign artists being taxed more heavily. The associated rising costs to Eon Productions meant no part of "Licence to Kill" was filmed in the UK, the first Bond film not to do so. Pinewood Studios, used in every "Bond" film that far, housed only the post-production and sound re-recording. The initial outline of what would become "Licence to Kill" was drawn