Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
In the Name of the Brother extraordinary things discovered in the real world are likely to be "studied to death." The name of the character Greg Mendell is similar to that of Gregor Mendel, who is known as the father of modern genetics. It is not known if this reference is deliberate, or what its significance is. Mendell acknowledges that it is against the law to text while driving in Maine, accurately reflecting a state law that went into effect on September 26, 2011. This episode was at the time the lowest rated in the series' run, with a 2.4/6 among 18-49s and only 7.68 million