Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Name of the Rose The name of the central character, William of Baskerville, alludes both to the fictional detective Sherlock Holmes (compare "The Hound of the Baskervilles" – also, Adso's description of William in the beginning of the book resembles, almost word for word, Dr. Watson's description of Sherlock Holmes when he first makes his acquaintance in "A Study in Scarlet") and to William of Ockham (see the next section). The name of the narrator, his apprentice Adso of Melk is among other things a pun on Simplicio from Galileo Galilei's "Dialogue"; Adso deriving from "ad Simplicio" ("to Simplicio"). Adso's putative place of origin,