Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Timothy Dalton this time, he was shooting the mini-series "Scarlett". The announcement for the new Bond came two months later, with Pierce Brosnan playing the role. Dalton reflected in 2007, "I was supposed to make one more but it was cancelled because MGM and the film's producers got into a lawsuit which lasted for five years. After that, I didn't want to do it any more." Unlike Moore, who had played Bond as more of a light-hearted playboy, Dalton's portrayal of Bond was darker and more serious. Dalton pushed for renewed emphasis on the gritty realism of Ian Fleming's novels instead of