Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond Jr. Eurocom in 1991 and the latter developed by Gray Matter in 1992). James Bond Jr. James Bond Jr. is a fictional character described as the nephew of Ian Fleming's masterspy, James Bond. The name was first used in 1967 for a spinoff novel entitled "The Adventures of James Bond Junior 003½" authored by the never clarified pseudonym R. D. Mascott. The idea of Bond having a nephew was used again in 1991 in an American animated series for television, in which the title character defeats threats to ensure the safety of the free world. The series was mildly successful, spawning