Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Motifs in the James Bond film series instruction was honoured by the AFI as the 90th most-memorable cinema quotation. In order to distance his version of Bond from Sean Connery's, Roger Moore did not order a martini. The martini was present in the first Ian Fleming novel, "Casino Royale", where Bond eventually named it "The Vesper", after Vesper Lynd. The same recipe was then used for the 2006 film of the novel, with the martini ordered by Daniel Craig's Bond. Motifs in the James Bond film series The "James Bond" series of films contain a number of repeating, distinctive motifs which date from the series' inception with