Ultimo (brand) models Kelly Brook and Helena Christensen, actresses Gemma Atkinson ("Ultimo D-G cup"), and Kara Tointon ("Michelle for George"), singers Mel B and Samantha Mumba ("Per Amore)", television presenters Jenni Falconer, Peaches Geldof, Melinda Messenger, and Melanie Sykes. As of January 2015, the current Ultimo model is Petra Nemcova. The first Ultimo girl was Scottish model Mary Kennedy, but after the brand went global when Julia Roberts wore an Ultimo prototype in "Erin Brockovich" Penny Lancaster, the future wife of singer Rod Stewart, became the first high-profile Ultimo girl. However, she was replaced a year later by Stewart's ex-wife Rachel Hunter.
Penny, British Columbia had left, Victor relocated in 1956. Returning from World War II , Arne married Carrie Benson (1923-2012) from Bend. Their children raised in Penny were Karen, Lloyd, and Craig. In 1948, Arne and brother-in-law Carl Benson, bought the Mellos’ store. It traded as Penny Merchants, and then as Penny Mercantile Co. The following year, Carl sold his share to Oscar. Two years later, Arne installed a gas pump for the increasing number of vehicles. In 1957, safecrackers stole $4,000 in cash from the premises. Arne was postmaster 1948-65, at which time the store closed permanently, and the family departed for