Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
Timothy Dalton to be the prototype for the 21st century Bond." Dalton himself has claimed that the Bond films starring Daniel Craig are "believable" in the way he wanted his own Bond films to be: Of his time as Bond, Dalton recalled: After his Bond films, Dalton divided his work between stage, television and films, and diversified the characters he played. This helped him eliminate the 007 typecasting that followed him during the previous period. Dalton was nevertheless for a certain period considered to act in the Bond film " GoldenEye". Instead, he played Nazi spy Neville Sinclair in "The Rocketeer" (1991),