Silicon Alley and the idea of New York City as a dot-com center. In 1997, over 200 members and leaders of Silicon Alley joined NYC entrepreneurs, Andrew Rasiej and Cecilia Pagkalinawan to help wire Washington Irving High School to the Internet. This response and the Department of Education's growing need for technology integration marked the birth of Making Opportunities for Upgrading Schools and Education (MOUSE), an organization that today serves tens of thousands of underserved youth in schools in five states and over 20 countries. The rapid growth of internet companies during the 1990s, known as the Dot-com bubble, came to a
Operative Media Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Its clients include Reuters, Dow Jones, National Public Media, NBC Universal, SmartMoney, Constant Contact and iVillage. In December 2007, former Operative CEO Mike Leo was named in the "Silicon Alley" 100, at number 85. he was also included in the Madison Avenue IT list for January 2008. "Inc." magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55