Bollinger of Champagne for 10 years. The winemaker has also used the popular James Bond film series as a marketing device. In the 1973 film "Live and Let Die", James Bond (played by Roger Moore) is heard asking for a bottle of Bollinger after entering his hotel. In the 1985 film "A View to a Kill", James Bond recognizes the champagne served at the top of the Eiffel Tower as "Bollinger, [19]75." In the 1987 film "The Living Daylights", James Bond (played by Timothy Dalton) delivers a gift basket to General Koskov who, seeing the champagne, exclaims "Bollinger R.D...The Best!" In
James Bond in film Broccoli at Warwick Films expressed interest in adapting the Bond novels, but his colleague Irving Allen was unenthusiastic. In June 1961 Fleming sold a six-month option on the film rights to his published and future James Bond novels and short stories to Harry Saltzman, with the exception of "Casino Royale", which he had previously sold. Towards the end of Saltzman's option period, screenwriter Wolf Mankowitz introduced him to Broccoli, and Saltzman and Broccoli formed Eon Productions with the intention of making the first Bond film. A number of Hollywood studios did not want to fund the films, finding them "too