Royal Tunbridge Wells small districts, "named after the hills on which they stand, Mount Ephraim, Mount Pleasant and Mount Sion; the other is called the Wells..." The 1680s saw a building boom in the town: carefully planned shops were built beside the long Pantiles promenade (then known as the Walks), and the Mount Sion road, on which lodging house keepers were to build, was laid out in small plots. Tradesmen in the town dealt in the luxury goods demanded by their patrons, which would certainly have included Tunbridge ware, a kind of decoratively inlaid woodwork. "They have made the wells very commodious by
Royal Tunbridge Wells and hazard board (i.e. for gambling)." —Celia Fiennes, 1697 Following Richard Russell's 1750 treatise advocating sea water as a treatment for diseases of the glands, fashions in leisure changed and sea bathing became more popular than visiting the spas, which resulted in fewer visitors coming to the town. Nevertheless, the advent of turnpike roads gave Tunbridge Wells better communications—on weekdays a public coach made nine return journeys between Tunbridge Wells and London, and postal services operated every morning except Monday and every evening except Saturday. During the eighteenth century the growth of the town continued, as did its patronage by