Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Cast of Thousands (The Adverts album) said, "A flagrant departure from even the most extreme expectations, "Cast of Thousands" not only cast the band adrift from the new wave mainstream, but it would also alienate all but the most adaptable of the band's following". A retrospective review in "The Quietus" noted that the album was still not "an easy listen", but praised the "wild, free and comparatively sophisticated" version of the band, and called the title track a "thrilling, rolling, tumbling, swirling mess of adventure and hope". All tracks composed by T. V. Smith with: Cast of Thousands (The Adverts album) Cast of Thousands was the