Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Does exactly what it says on the tin began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". The phrase is a registered trademark of the Sherwin-Williams Company, the owner of Ronseal, across the European Community for products including paints, varnishes, and wood preservatives (E3085826). In 2007, a song titled "What It Says on the Tin" was released by the British singer Katie Melua. Although the song is about relationships, the phrase has a similar meaning. Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan