Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
The James Bond Dossier In the 1968 essay 'A New James Bond', anthologised in "What Became of Jane Austen? And Other Questions" (1970), Kingsley Amis revisits the literary character, and explains why he accepted the commission of writing "Colonel Sun" (1968), discusses the challenge of impersonating the writer Ian Fleming, and explores the stylistic and world-view differences among the spy novels of Ian Fleming, John le Carré, and Len Deighton. Moreover, under the pseudonym 'Lt.-Col. William "Bill" Tanner' — M.'s CoS and 007's best friend in SIS — Amis wrote his second Bond book, "The Book of Bond, or Every Man His Own 007"