Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Penny Lancaster photos of him whilst on tour. Lancaster gave birth to her first child a 7 lb, 7oz (3.373 kg) boy on 27 November 2005. On 17 February 2011, it was announced that Lancaster had given birth to their second child, (Stewart's eighth child), another boy. Lancaster and Stewart married on 16 June 2007 at La Cervara near Portofino, Italy. The couple exchanged vows in the presence of family and friends. Lancaster is an ambassador to Penny for London. Lancaster is a vice president of the RNIB. At the age of 46, Lancaster was diagnosed with dyslexia. Penny Lancaster Lady Stewart,