They Don't Care About Us permission to film in one of the city's shantytowns. The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song ... and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to
Lee Don-ku (director) matriarch. Lee Don-ku (director) Lee Don-ku (born February 10, 1984) is a South Korean film director, screenwriter and actor. He wrote and directed "Fatal" (2013) and "Entangled" (2014). Lee Don-ku, then a high school student, made his acting debut in 2001 in the leading role of Cheol-min in hip-hop dance movie "Turn It Up". He majored in Theater at Dong-ah Institute of Media and Arts, and after college, gained further acting experience in Seoul's Daehangno theater district by starring in stage plays such as "Hohwanmama" and "Grandfather's Case". But when Lee's graduation short film "I Solve Everything Whatever" (also known