Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Something in the Air Something in the Air "Something in the Air" is a song recorded by Thunderclap Newman, written by Speedy Keen who also sang the song. It was a number 1 single for three weeks in the UK Singles Chart in July 1969. The song has been used for films, television and adverts, and has been covered by several artists. The track was also included on Thunderclap Newman's only album release "Hollywood Dream" over a year later. In 1969, Pete Townshend, The Who's guitarist, was the catalyst behind the formation of the band. The concept was to create a band to perform