Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Rachel Hunter "Stacy's Mom." Hunter appeared on a 2005 celebrity episode of "Lingo", where she and her partner Trista Rehn split $US30,000 for charity. Hunter is an ambassador to The Born Free Foundation, and established the Rachel Hunter Lowland Gorilla Fund. Hunter also appeared as herself in the 2004 Christmas Special of "The Vicar of Dibley". She also starred in "Confessions of a Go-Go Girl" (2008), "The Perfect Assistant" (2008), the science fiction TV movies "Piranhaconda" (2011) and "Swamp Volcano", aka "Miami Magma" (2012). She appeared as a judge on "New Zealand's Got Talent" from 2012 to 2013. In 2015, Hunter fronted