Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
University Compare University Compare's founder, Owen O'Neill, founded Student Nightlife, it wasn't intended to be a universal comparison site for prospective students until guidance from The Big Pitch run by Anglia Ruskin University's Entrepreneurship CEDAR development team had helped the vision of what students really need when entering higher education. In 2016 University Compare quickly become one of the most used services by students. With 19.2% of all student's using their service for Clearing 2016, seen as widely successful amongst UK universities and from large sets of press, such as; Metro, Telegraph and Independent. University Compare helps 250,000 students enter into higher