Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
James Bond filmography Niven, the producers cast Sean Connery as Bond in the film. Fleming was appalled at the selection of the uncouth, 31-year-old Scottish actor, considering him to be the antithesis of his character. However, Connery's physical prowess and sexual magnetism in the role came to be closely identified with the character, with Fleming ultimately changing his view on Connery and incorporating aspects of his portrayal into the books. Seven actors in total have portrayed Bond on film. Following Connery's portrayal, David Niven, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig have assumed the role. These screen versions have