Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Master of Go The Master of Go The Master of Go is a novel by the Japanese author Yasunari Kawabata, who was awarded the Nobel Prize in Literature in 1968. The novel was first published in serial form in 1951. Titled Meijin (名人) in its original Japanese, Kawabata considered it his finest work, although it is in contrast with his other works. It is the only one of Kawabata's novels that the author considered to be finished. It is a semi-fictional chronicle of the lengthy 1938 "retirement game" of Go by the respected master Honinbo Shūsai, against the up-and-coming player Minoru Kitani (although