Gone with the Wind (novel) novel has become a reference point for subsequent writers of the South, both black and white. Scholars at American universities refer to, interpret, and study it in their writings. The novel has been absorbed into American popular culture. Mitchell received the Pulitzer Prize for Fiction for the book in 1937. It was adapted into a 1939 American film. "Gone with the Wind" is the only novel by Mitchell published during her lifetime. Mitchell used color symbolism, especially the colors red and green, which frequently are associated with Scarlett O'Hara. Mitchell identified the primary theme as survival. She left the ending
Gone with the Wind (film) at "popular" prices. Along with its distribution and advertising costs, total expenditure on the film was as high as $7 million. In 1942, Selznick liquidated his company for tax reasons, and sold his share in "Gone with the Wind" to his business partner, John Whitney, for $500,000. In turn, Whitney sold it on to MGM for $2.8 million, so that the studio owned the film outright. MGM immediately re-released the film in spring 1942, and again in 1947 and 1954; the 1954 reissue was the first time the film was shown in widescreen, compromising the original Academy ratio and cropping