Jedem das Seine of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism. In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry. In May 2018, Peek & Cloppenburg started a campaign using the motto and defended its use publicly after much criticism. Jedem das Seine "" () is the literal German translation of Latin "suum cuique", a fundamental juridical concept meaning "to each his own" or "to each what he
Suum cuique of the Order of the Black Eagle (German: "Hoher Orden vom Schwarzen Adler"; founded in 1701), the highest order of chivalry of the Kingdom of Prussia. The motto continues in use in Germany - in the insignia of the military police (the Feldjäger) and in association with the Berlin-based Masonic Lodge, "Black Eagle Lodge" (German: "Johannisloge Zum schwarzen Adler"). The Faculty of Advocates in Scotland uses the motto "Suum cuique". The phrase also serves as the motto of the Faculties of Law at Lund University and Uppsala University in Sweden, as well as the Faculty of Law of Federal University