Penny Lancaster the face of designer lingerie brand Ultimo for a reported £200,000. Lancaster was a success at promoting the brand raising its profile, especially in the United Kingdom, but two years later, Lancaster's contract was not renewed. However, she was replaced by Rod Stewart's ex-wife Rachel Hunter, and founder Mone later expressed that she had always wanted Hunter but was unable to afford her. The decision, dubbed "Bra Wars" by the British press, was seen as a publicity stunt which infuriated Stewart who described Mone as "manipulative", yet two of his daughters - Kimberly and Ruby - have since modelled for
Alana Stewart Knievel" which starred her then-husband, George Hamilton. She later appeared in small roles in television shows such as "The Bionic Woman" and "Fantasy Island". In 1995, ex-husband George Hamilton and she hosted their own syndicated talk show, "George & Alana". The series was cancelled the following year. In 2003, Stewart was a contestant in the ABC reality series "I'm a Celebrity...Get Me Out of Here!". In 2012, she guest-starred in an episode of the Caruso|Portier web-series DeVanity as Claudia Muller, the mother of Lara Muller DeVanity and Dr. Portia Muller Roth. She married actor George Hamilton in 1972. They had