Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
The Adverts & the Dogs was recorded, and their anthem "Bored Teenagers" was included on the 1977 UK Top 30 album "The Roxy London WC2". In February, shortly after the band's third gig supporting the Damned, they signed a recording contract with Stiff Records. In March, the band supported the Jam at the Roxy. In April, the Adverts recorded the first of four sessions for John Peel at BBC Radio 1. Days later, on 29 April 1977, their debut single "One Chord Wonders" was released by Stiff. The single, "a headlong rush of energy", was recommended by both "Melody Maker" and "Sounds".