Pierce Brosnan was offered the role of James Bond, but the publicity improved "Remington Steele"s ratings and it was renewed, requiring Brosnan to contractually return to the show, this caused Eon Productions to have to look elsewhere for the new 007. The producers instead hired Timothy Dalton for "The Living Daylights" (1987), and "Licence to Kill" (1989). While Brosnan was reluctant to discuss losing the Bond role, in part because Dalton was a friend, he appeared in Diet Coke commercials portraying what the "Los Angeles Times" described as "a dashing Bond-like character", and NBC advertised "Noble House" with Brosnan dressed in a
The Rocketeer (film) the cast, including then-current James Bond, Timothy Dalton. A new poster was designed to feature Dalton, Billy Campbell, and Jennifer Connelly prominently. The film also failed in Britain, grossing just over £1 million in its first two weeks at just under 250 screens. The new advertising campaign was being designed while the British promotional campaign for the film was already under way and some theaters still had the stylized United States film poster. The film received mixed to positive reviews from critics. Based on 60 reviews collected by Rotten Tomatoes, 63% of the critics enjoyed "The Rocketeer" with an average