Herb Magidson while under contract to Warner Bros. to write music for films. In 1934, he won the first Academy Award for Best Original Song along with Con Conrad for his lyrics to "The Continental", used in "The Gay Divorcee" (1934) starring Fred Astaire and Ginger Rogers. Magidson also co-wrote the lyrics to the 1937 Allie Wrubel song "Gone with the Wind" (no connection to the novel of the same name nor used in the 1939 film). Magidson received Oscar nominations for the songs, "Say a Prayer for the Boys Over There" from the film "Hers to Hold" (1943), and "I'll Buy
Fred Astaire but as for this 'team' idea, it's 'out!' I've just managed to live down one partnership and I don't want to be bothered with any more." However, he was persuaded by the obvious public appeal of the Astaire-Rogers pairing. The partnership, and the choreography of Astaire and Hermes Pan, helped make dancing an important element of the Hollywood film musical. Astaire and Rogers made nine films together at RKO, including "The Gay Divorcee" (1934), "Roberta" (1935, in which Astaire also demonstrates his oft-overlooked piano skills with a spirited solo on "I Won't Dance"), "Top Hat" (1935), "Follow the Fleet" (1936),