New York metropolitan area to take advantage of New Jersey's relatively lower commercial real estate and rental prices, while offering continued geographic proximity to Manhattan's financial industry ecosystem. Silicon Alley, centered in New York City, has evolved into a metonym for the sphere encompassing the metropolitan region's high technology industries involving the Internet, new media, financial technology ("fintech"), telecommunications, digital media, software development, biotechnology, game design, and other fields within information technology that are supported by its entrepreneurship ecosystem and venture capital investments. In 2015, Silicon Alley generated over US$7.3 billion in venture capital investment, most based in Manhattan, as well as in Brooklyn,
New media in Ghana trends and the emotions behind the messages, to help companies respond effectively to customers. It also taps into social media platforms so companies can have a broader customer reach. Dropifi application software company in July 2013 had over 6,000 clients in more than 30 countries worldwide and is currently focused on technology international market. New media in Ghana The use of new media in Ghana like elsewhere is growing. The Information and Communications Technologies (ICT) sector, which is based on a free market approach, has promoted new media use. Most popular aspects of new media to Ghanaians is the Internet,