Full breakfast includes bacon (traditionally back bacon), fried, poached or scrambled eggs, fried or grilled tomatoes, fried mushrooms, fried bread or buttered toast, and sausages (also called "bangers"). Black pudding, baked beans and bubble and squeak are also often included. In the North Midlands, fried or grilled oatcakes sometimes replace fried bread. The food is traditionally served with a mug of tea; more recently coffee is an alternative. As nearly everything is fried in this meal, it is commonly called a "fry-up". As some of the items are optional, the phrase "full English breakfast", or "full English" (or "Full Monty") often specifically
Kids' meal own kids' meals. Some fast food corporations considered youngsters their "most important" customers, owing to the success of the kids' meal. Their effectiveness has been ascribed to the fact that the patronage of youngsters often means the patronage of a family and to the allure of the toys, which often are in collectable series. In 2006, $360 million of the expenditures of fast food corporations was for toys in kids' meals, which numbered over 1.2 billion. In recent years, the popularity of the kids' meal has receded, with a study by NPD Group indicating that there was a 6% decrease