Gocompare.com "unlike any other financial publication you've ever read". In June 2009 the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario (pronounced: Jeo Campario) played by Wynne Evans. The advertisements feature 'Gio' singing the 'Go Compare' tune (inspired by Over There) in various locations, and was voted as the most irritating advertisement of both 2009 and 2010. In direct response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking
Fuck the Millennium cryptic, monochrome full-page adverts placed in UK national newspapers and music press. The duo's tenth anniversary was prominently implied by the adverts and graffiti, and "Fuck the Millennium" contains many samples from their earliest works. The KLF's "What Time Is Love?"—a breakthrough track for Drummond and Cauty on two occasions—is also used extensively: "Fuck the Millennium" contains the entirety of "What Time Is Love? (Pure Trance Original)", as well as samples used in "What Time Is Love? (Live at Trancentral)". Seafaring was a recurring element of Drummond and Cauty's output, in lyrics from "Who Killed The JAMs?", "The White Room"