Dragons in Greek mythology guarded the Golden Fleece at Colchis. It was said to never sleep, rest, or lower its vigilance. According to Ovid's "Metamorphoses", the monster had a crest and three tongues. When Jason went to retrieve the Fleece, the witch Medea put the dragon to sleep with her magic and drugs, or perhaps Orpheus lulled it to sleep with his lyre. Afterwards, Medea herself had dragons pull her chariot. The Ismenian Serpent, of the spring of Ismene at Thebes, Greece, was slain by the hero Cadmus. It was the offspring of Ares, who later turned the hero into a serpent. According to
Golden Fleece Company multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists. The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling "Kangaroo" and "Phillips 66" brands in 1962 and 1967 respectively. During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage. Some time during the 60-70's