Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Robinsons Supermarket Appliances, Top Shop, Dorothy Perkins, Wallis, Toys R Us and True Value, Robinsons Retail also owns South Star Drug, the country's oldest and second largest drugstore chain (which Robinsons acquired South Star in 2012). Robinsons Retail also acquires mid-sized supermarket chain Jaynith's Supermarket on January 2014. Last March 23, 2018, Dairy Farm's Rustans Supermarket chain of 73 stores (Marketplace by Rustan's and Shopwise Supermarket) joined RRHI as part of a stock investment ex-deal. Robinsons Supermarket Robinsons Supermarket is a supermarket chain in the Philippines, a division of Robinsons Retail Holdings, Inc. Robinsons Supermarket Corporation is one of the largest supermarket