Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Chef & Brewer Group was acquired by Punch Taverns. In 2011 the Chef & Brewer chain became part of Spirit Pub Company plc following its demerger from Punch Taverns. The Spirit Pub Company plc was acquired by Greene King in June 2015. The pubs are known for their family friendly atmosphere and have recently featured in Tesco Clubcard promotions. Many of the pubs operated by Chef & Brewer are historic pub/inn locations: Chef & Brewer Chef & Brewer is a chain of around 127 licensed traditional pub restaurants in the United Kingdom, owned by the Greene King subsidiary, the Spirit Pub Company. The