British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found
British Satellite Broadcasting satellite, to provide a commercial service on three of the five DBS channels on 2 April 1986. One of the conditions imposed on applicants by the IBA was that they use a new, untried transmission standard, D-MAC. This standard was part of the European Community's attempt to promote a high-definition television (HDTV) standard being developed by Philips and other European companies, HD-MAC. The technology was still at the laboratory stage and was incompatible with previous standards: HD-MAC transmissions could not be received by existing television sets which were based on PAL or SECAM standards. The condition to use a high-power