Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Surprise Chef a bottle of Coca-Cola as a marinade. In bookending segments, Papandroulakis was also joined by co-presenters Ian "Herbie" Hemphill and Flip Shelton, who gave tips on food preparation and meal ideas. Later, Greg Duncan Powell, Jon Fitzgerald and Ben Canaider joined the cast, giving advice on choosing wines, while Cindy Sargon replaced Shelton in 2003. Surprise Chef Surprise Chef was an Australian cooking television show that was broadcast on the Seven Network from 2001 to 2003. It was repeated on Seven HD. The show revolved around the chef Aristos Papandroulakis, who would surprise an unwitting Coles supermarket shopper with an