Cocoa Krispies 1960s, Sweep (a dog hand puppet from the popular children's television programme "The Sooty Show") became the mascot for Coco Pops. In 1963, Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as Coco Pops, Choco Krispies, and Choco Pops. In recent years, the design of Coco has been refined to give him a younger look. Coco's friends are Shortie Giraffe, Randy Rhino, Alan Anteater, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich, and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch enemies. In 1986, the cereal introduced the mascot
Ralcorp Danforth of Purina Mills, which made animal feeds, began making breakfast cereal. He sought and received the endorsement of Webster Edgerly (Dr. Ralston) who founded the Ralstonism social movement. Ralston cereal became so successful that Purina Mills was renamed Ralston Purina in 1902. Ralston Purina also for many years produced the familiar line of Chex and Cookie Crisp cold breakfast cereals. The animal and human food businesses were seemingly only tenuously related. In 1994, the human food business was spun off to Ralcorp Holdings, operating as Ralston Foods, which then sold its branded breakfast cereal lineup to General Mills and