Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Bear-resistant food storage container large enough square or rectangular piece of cloth or tarp with the food items placed in the center of the tarp and the corners brought up and tied around with rope. The rope is then used to tie the bag in the air where it cannot be reached from the ground or from a tree by a bear. Often this is done by tying another length of rope tightly between two trees or other tall objects. In problem areas, a bear bag should be at least 12 feet (3.5 m) high and 10 feet (3 m) from any vertical support.