Malaita Province is Auki, which was established as the Administrative center for Malaita Province in 1909. Tourism is largely underdeveloped in Malaita; Auki is near to the Langa Langa Lagoon, which provides opportunities for snorkeling, and the villagers provide shell making demonstrations. The population of the province is 122,620 (1999). The area of the province is . The Melanesian population of Malaita has unique cultural traditions in social aspects of life. Brideprice is a tradition which is unique to Malaita compared to the other islands of the Solomon Islands. In this practice the groom's parents present customary money of shells and food
Malaita word play. According to Harold M. Ross, from north to south along the island's axis, the linguistic groups are roughly the Northern Malaita languages (more properly a collection of dialects without a standard name, generally To'abaita, Baelelea, Baegu, Fataleka, and Lau), Kwara'e in the hilly area between the ridges, Kwaio in about the geographic center of the island, and 'Are'are to the south. Each of these spreads across the width of the island. In addition, there is the Langalanga in a lagoon on the west coast between the Kwara'ae and Kwaio regions, and Kwarekwareo on the western coast between the