Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
William C. Dabney William C. Dabney William Cecil Dabney (1894–1963) was an American industrialist and the first soldier from Louisville, Kentucky injured during World War I. Dabney co-founded the Jones-Dabney manufacturer of paints. Dabney was born to Samuel G. Dabney and Louise Higgins Allen Dabney in Louisville on November 20, 1894. After attending public schools in Louisville, Davney completed his high school education at the Morristown School (now Morristown-Beard School) in Morristown, New Jersey. He then studied at the University of Virginia in Charlottesville, Virginia from 1912 to 1913. Dabney served as vice president and general manufacturer of the Jenkins Graphite Lubrication Company