Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
William H. Dabney William H. Dabney William Howard Dabney, (September 28, 1934 – February 15, 2012), was a retired colonel in the United States Marine Corps. He was awarded the Navy Cross for extraordinary heroism in the Vietnam War. He also served as the Commandant of Cadets at Virginia Military Institute (VMI) from 1989 to 1990. Dabney was born as William Wagner in Saint John New Brunswick, Canada on September 28, 1934, to Victor William Wagner (1894–1972) and Mary Hennessey Wagner (1902–1990). His mother remarried Hugh Keane Dabney(1893-1972) on May 5, 1945 in Henrico Co., Virginia and his surname was changed to Dabney.