Atari 2600 set of games. Further, while they could continue to take games they had created for arcade machines to home consoles, this development step cost at least and time to complete, and once on the market, had only about a three-month shelf life before being outdated, making this a risky move. In 1974, Atari had acquired Cyan Engineering, an electronics company founded by Steve Mayer and Larry Emmons, both former colleagues of Bushnell and Dabney from Ampex, and started Atari's Grass Valley Think Tank, where they were involved with coming up with new ideas for arcade games. Based on Bushnell's concern
Nolan Bushnell In 2012 he founded an educational software company called Brainrush, that is using video game technology in educational software. Nolan is credited with Bushnell's Law, an aphorism about games "easy to learn and difficult to master" being rewarding. Bushnell enrolled at Utah State University in 1961 to study engineering and then later business. In 1964, he transferred to the University of Utah College of Engineering, where he graduated with a bachelor's degree in electrical engineering. He was a member of the Pi Kappa Alpha fraternity. He was one of many computer science students of the 1960s who played the historic