British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found
Now (British TV channel) Now (British TV channel) Now was a British television channel transmitted as part of the British Satellite Broadcasting (BSB) service during 1990. The Now channel was originally designed to be a live 24 hours news channel similar to CNN and Sky News, with most of the content provided by ITN. Between the award of the franchise and the launch the channel, ITN quitted its involvement with BSB after failing to agree with the latter on how to provide its news service, and the Now channel's remit was changed to have lifestyle programmes in the day and current affairs shows in