Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
The Naked Chef The Naked Chef The Naked Chef was a BBC Two television cooking programme starring Jamie Oliver. It originally ran for three series plus three subsequent Christmas specials, and was produced by Optomen Television for the BBC. The show was Oliver's television debut, and was noted for its use of jumpy, close-up camera work, and the presenter's "Mockney" dialect and relaxed style—for example, Oliver would tear up herbs rather than chopping. The programme was credited with inspiring men to cook due to Oliver's "blokey" approach. Each episode took its theme from a social situation or event in Oliver's life, such as