Ted Dabney a standard television set rather than acquire an expensive computer, while Bushnell designed its cabinet and worked with Nutting Associates to manufacture the game at scale. Bushnell used this to convince Al Alcorn, another Ampex employee, to leave and join Atari to help program more of these games. Under Bushnell's direction, Alcorn used Dabney's video circuit concept to create the programming for Atari's next game, "Pong". Dabney constructed the coin slot mechanism portion of the cabinet. Once their one-off version proved successful, they ramped up production for scale, with Dabney overseeing the manufacturing process. "Pong" became the first successful arcade
Nolan Bushnell restaurant executive and focused on Catalyst Technologies. Through 1981 and 1982, Bushnell concentrated on PTT subsidiaries Sente Technologies and Kadabrascope. Sente was a reentry into the coin-operated game business. Arcade cabinets would have a proprietary system and a cartridge slot developed by Data East Corporation, so operators could refresh their games without having to buy whole new cabinets. Kadabrascope was an early attempt at computer assisted animation. In 1983 as the restaurants started to lose money, Sente, though profitable, was sold to Bally for $3.9 million and Kadabrascope was sold to Lucas which became the beginnings of what became Pixar.