Pembrokeshire the subject of a comprehensive assessment in 2013. In 2011 the first solar energy farm in Wales was installed at Rhosygilwen, Rhoshill with 10,000 panels in a field of , generating 1 MW. Pembrokeshire's tourism portal is "Visit Pembrokeshire", run by Pembrokeshire County Council. In 2015 4.3 million tourists visited the county, staying for an average of 5.24 days, spending £585 million; the tourism industry supported 11,834 jobs. Many of Pembrokeshire's beaches have won awards, including Poppit Sands and Newport Sands. In 2018, Pembrokeshire received the most coast awards in Wales, with 56 Blue Flag, Green Coast or Seaside Awards.
Cuisine of Pembrokeshire festival to focus on wild food and crafts, with chefs available to show how to find and prepare food foraged from hedgerows and beaches. The Narberth Food Festival is a weekend festival taking place in September at Narberth and attracts local producers, with chefs demonstrating recipes and techniques and live bands providing entertainment. In December, Saundersfoot holds a Christmas Fayre with food, craft and entertainment. Pembrokeshire has its own logo called the Pembrokeshire Produce Mark, this is a certification mark which signifies that a product is made in Pembrokeshire or that retail outlets displaying the logo sell local produce. Members