Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Dream School the series for a second season, which premiere Wednesday, October 1 at 10/9c. Dream School Dream School is an American reality television series on SundanceTV that premiered on October 7, 2013. The series follows fifteen high school dropouts as they are taught by a series of celebrity "teachers", including actor David Arquette, conservationist Jeff Corwin, civil rights activist Jesse Jackson, astronaut Mae Jemison, television journalist Soledad O'Brien, financial expert Suze Orman, filmmaker Oliver Stone, and musician Swizz Beatz. The series is an adaptation of British television show "Jamie's Dream School", created by celebrity chef Jamie Oliver, and is produced by