Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Lara Croft: Tomb Raider further $65 million. Showtime paid $6.8 million for premium cable television rights. In total, $94 million was put together. The deal between Eidos, "Tomb Raider"s publisher, and Paramount Pictures was structured so Eidos received royalties. The announcement of the film generated significant discussion about who would be cast to play Lara Croft. Numerous actresses (and non-actresses) were rumoured to be on the shortlist to play her and countless others declared their interest in the role, most notably Jennifer Love Hewitt, Famke Janssen, Jennifer Lopez, Rhona Mitra, Elizabeth Hurley, Ashley Judd, Sandra Bullock, Catherine Zeta-Jones, Diane Lane, Demi Moore and Denise