Atari, Inc. taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972. Bushnell and Dabney offered to license "Pong" to Bally, but the company had no idea what to do with the game, and did not immediately take the license. Instead, Bushnell and Dabney opted to create a test unit themselves and see how it was received at a local establishment. By August 1972, the first "Pong" was completed. It consisted of a black and white television from Walgreens, the special game hardware, and a coin mechanism from a laundromat on the side which featured a
Nolan Bushnell E. Cheese's Pizza-Time Theaters. While in college, he worked for several employers, including Litton Guidance and Control Systems, Hadley Ltd, and the industrial engineering department at the University of Utah. For several summers, he built his own advertising company, Campus Company, which produced blotters for four universities and sold advertising space around a calendar of events. He also sold copies of Encyclopedia Americana. Bushnell's first marriage was to Paula Rochelle Nielson, with whom he has 2 children. Bushnell's oldest child, Alissa, worked with him at uWink. His second marriage was to Nancy, with whom he has 6 children. Bushnell was