Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Marmalade Dog used as a repeating pattern on the WMGG photo ID membership cards issued 2005–present. A new vision of Marmalade Dog has been created for nearly every convention since Marmalade Dog II, however it was not until Mia Paluzzi's illustration for Marmalade Dog 7 in 2002 that all convention materials (web site, books, badges, T-shirts, etc.) began to exclusively use the annually changing image. 1994 1995 1996 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Marmalade Dog Marmalade Dog is an annual gaming convention operated by the Western Michigan Gamers Guild