The South Bank Show the brand and had first right of access to "The South Bank Show" archives. Sky Arts broadcasts "South Bank Show" archive editions and hosted the South Bank Sky Arts Awards on 25 Jan 2011, presented by Melvyn Bragg, accompanied by a new arrangement of "The South Bank Show" theme. Sky Arts revived "The South Bank Show" with a new series starting 27 May 2012. The theme music is taken from Andrew Lloyd Webber's "Variations" composed in 1977 for his brother, the cellist Julian Lloyd Webber. This is based on the theme from Paganini's "24th Caprice". The brand image of the
The South Bank Show Melvyn Bragg (with felt-tip marks on his face) presenting a feature on fictional folk singers Mulligan and O'Hare. Reeves depicts Bragg as an unlikely "A-Team" obsessive. Harry Enfield's TV film "Norbert Smith - a Life" is a parody edition of "The South Bank Show". Ricky Gervais and Stephen Merchant's second series of "Extras" featured a reference to a fictional episode of "The South Bank Show" focused on madcap children's television presenters Dick and Dom. "Private Eye" tends to parody Melvyn Bragg's name, and "Spitting Image" would rather accentuate his nasal accent. Benny Hill once parodied Bragg in a 1978 episode