Jamie Oliver Times" reported they had found mouse droppings, mouldy carcasses and out-of-date meat. In February 2018, JORG confirmed that they had "instructed a firm of real estate agents to ascertain the potential value and market suitability of two of our sites." On 19 February 2018, Barbecoa Ltd went into administration, with Oliver immediately buying back the St Paul's site in a pre-packed agreement via a new subsidiary. From June 2000, Oliver became the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earned him an estimated £1.2 million
Celebrity chef of chefs like Ken Hom and Madhur Jaffrey in the early eighties that the public became aware that these anglicised meals were not the authentic article. Tying into his first television series in 1984, the book "Ken Hom's Chinese Cookery" sold 1.2 million copies in the UK alone. Chef Jamie Oliver ran a campaign in the UK in his television show Jamie's School Dinners to introduce better eating habits in school dinners for schoolchildren. The campaign saw a change in food standard requirements across the UK, and the show was exported to the United States for the same purpose. Endorsements