Atari, Inc. taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972. Bushnell and Dabney offered to license "Pong" to Bally, but the company had no idea what to do with the game, and did not immediately take the license. Instead, Bushnell and Dabney opted to create a test unit themselves and see how it was received at a local establishment. By August 1972, the first "Pong" was completed. It consisted of a black and white television from Walgreens, the special game hardware, and a coin mechanism from a laundromat on the side which featured a
David P. Bushnell David P. Bushnell David Pearsall Bushnell (1913 - 2005) was an American entrepreneur who founded the Bushnell optics company in 1948. Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from manufacturers who provided optics to his patented specifications. Bushnell was born in Saint Paul, Minnesota on March 31, 1913 and raised in Los Angeles, California. From 1930 to 1933, he studied engineering at California Institute of Technology, paying for his tuition by selling newspapers. He then dropped out to travel around the world. Bushnell returned after 8 months and attended the