Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
What's Cooking? with Jamie Oliver videos to observe how a recipe was made before making it. In their review of the game, "Official Nintendo Magazine" commented that the stylus-controlled cooking tutorials are not user-friendly, and the recipe sharing is as good as it could be since players can only use ingredients and methods from recipes that they have unlocked through playing the game. They felt that the game attempts to appeal to gamers rather than aspiring chefs, concluding, "[The game has] some great recipes but the experience is marred by some fiddly cooking games." What's Cooking? with Jamie Oliver What's Cooking? with Jamie Oliver is