Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Jane Root The group – which dealt with drama, entertainment and factual – was responsible for hits like "The Naked Chef", and Root was dubbed the "high priestess of lifestyle television" after she championed Jamie Oliver. In 1999, she became Controller for BBC Two, running the UK's 3rd largest network, and was the first woman controller of a BBC television channel. Her controllership included commissioning the original British series of "The Office" as well as "Coupling", "The Weakest Link", "Top Gear", "What Not to Wear", and "Who Do You Think You Are?". During her time as controller, the network also had a