Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Supermarket Sweep 1999, to March 31, 2000), and later from April 3, 2000, to May 23, 2003, with reruns airing until March 26, 2004. ABC's "Supermarket Sweep" was broadcast from Food Fair supermarkets, mostly around New York City. For the Lifetime version, a mock supermarket was created at Hollywood Center Studios. It was modeled after a Hughes Family Market (which was later merged into the Ralphs chain in 1998). The first season of the PAX version was taped at Santa Clarita Studios in Santa Clarita, California. Beginning in November 20, 2000, the show moved to NBC Studios, with that series' set modeled