Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
The Art of Video Games 12-foot projection that included excerpts from most of the 80 games featured in the exhibition with a chipmusic soundtrack written and recorded by 8 Bit Weapon and ComputeHer. An interior gallery included a series of short videos showing the range of emotional responses players of all ages have while interacting with games. Five themed videos addressing the themes of Beginnings, Inspiration, Narrative, Experience and The Future showcased excerpts from interviews with 20 influential figures in the gaming world—Nolan Bushnell, David Cage, Steve Cartwright, Jenova Chen, Don Daglow, Noah Falstein, Ed Fries, Ron Gilbert, Robin Hunicke, Henry Jenkins, Jennifer MacLean, RJ