Atari 2600 of 2004. Atari was founded by Nolan Bushnell and Ted Dabney of which their first major product was "Pong" in 1972, one of the first successful arcade games. It transitioned "Pong" into a home console version by 1975, helping to pit Atari against Magnavox, the only other major competitor for home consoles at the time. Bushnell recognized that this approach to home consoles has a drawback in that because it used custom logic burned onto the circuit board, it was limited to only one game and any variants, and would require consumers to buy another console to play a different
Nolan Bushnell restaurant executive and focused on Catalyst Technologies. Through 1981 and 1982, Bushnell concentrated on PTT subsidiaries Sente Technologies and Kadabrascope. Sente was a reentry into the coin-operated game business. Arcade cabinets would have a proprietary system and a cartridge slot developed by Data East Corporation, so operators could refresh their games without having to buy whole new cabinets. Kadabrascope was an early attempt at computer assisted animation. In 1983 as the restaurants started to lose money, Sente, though profitable, was sold to Bally for $3.9 million and Kadabrascope was sold to Lucas which became the beginnings of what became Pixar.