Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Vaughan & Bushnell Manufacturing Vaughan & Bushnell Manufacturing Vaughan & Bushnell Manufacturing, also known as Vaughan Manufacturing and branded as simply Vaughan, is an American manufacturing company that specializes in the production of hammers, axes, prybars, and hand saws. The company produces more than 250 different kinds of hammers. Vaughan was founded in 1869 in Peoria, Illinois by Alexander Vaughan, an 18-year-old blacksmith, as a plumbing business. Vaughan soon set up a blacksmith shop behind a hardware store in Chicago owned by Sidney Bushnell. On June 15, 1869, Vaughan was granted a patent for an improved post auger and began producing custom tools. In