Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Early history of video games determine interest and optimal per-game pricing. Only prototype units were ever built, though the second prototype was adapted to run up to eight games at once; a few months before the initial installation at Stanford in November 1971, the pair met with Nolan Bushnell, who informed them of his own game he was making for a much lower price. That game was "Computer Space", developed by Bushnell and Ted Dabney. They had found the Data General Nova, a US$4,000 computer that they thought would be powerful enough to run four games of "Spacewar" at once; the computer turned out to