World of Sport (UK TV programme) action), the ITV Seven (horse racing), and wrestling with commentator Kent Walton. It also showed sports not seen elsewhere, such as women's hockey, netball, lacrosse, water skiing and stock car racing or sports that were not popular with the British mainstream, such as NASCAR and ice speedway. It featured bizarre sports like the World Barrel Jumping Championships, and even death-defying stunts. It often showed show jumping and other equestrian events, especially in its earlier years, and towards the end of its life it showed snooker extensively. 'Minority' sports were a feature throughout its run. The BBC had purchased the rights
Associated Television Company" ("ABC"), but Associated British Corporation's parent company, which wished to call their station "ABC" and ran a large chain of cinemas under those initials, successfully sued for prior ownership of the name. After ABC had been operating for three weeks the name was changed to Associated TeleVision Ltd (ATV). The logo, designed for ABC and tweaked for ATV, was a "shadowed eye" inspired by the CBS logo and reputedly designed by Lew Grade on a transatlantic flight back from the US. The logo is one of the most recognisable in broadcasting. ABC began broadcasting in its own right on