Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Milio's Sandwiches delivery of their sandwiches. Milio's Sandwiches Milio's Sandwiches (formerly Big Mike's Super Subs) is a United States restaurant chain that mainly sells submarine sandwiches. The chain was founded in Madison, Wisconsin by Mike Liautaud. in 1989. The company has 35 locations throughout Wisconsin, Minnesota, and Iowa The company headquarters are located in Madison, Wisconsin]]. Milio's was First Place in Madison Magazine's Best of Madison 2017 for Best Sandwich Spot and has been recognized for its community involvement. Mike Liautaud is a cousin of Jimmy John's founder Jimmy John Liautaud and Erbert & Gerbert's founder Kevin Schippers, running competing sub shops.