Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Royal Supermarket had 30 branches in Macau and 4 branches in Mainland-China. It has the largest supermarket-chain in Macau, compared to their major competition Parknshop which has 15 branches and San Miu Supermarket which has 14 branches. As the supermarket for Macau people, Royal Group has put a target in place of 30 stores.<br> Mr. Jeff Chang, the chairman of Royal Supermarket, has opened a high-end supermarket, SUPREME Food Market, which mainly sells various import goods to expatriates and naive residents to Macau people in 2013. He decided to open more SUPREME Food Markets in short period. On September 1, 2010, Royal