Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Hong Kong Supermarket Man, H Mart, and C-Mart. In 2009, Hong Kong purchased Super 88, an Asian supermarket chain which had already closed three of its six stores in 2008, citing poor sales. Super 88 had also faced increasing competition and a $200,000 settlement after violating state wage and hour laws. The chain of supermarkets is owned by businessman Jeffrey Wu (胡兆明) and his wife, former Hong Kong actress Veronica Yip. The chain sold much of its stores to the Good Fortune Supermarket chain. Hong Kong Supermarket Hong Kong Supermarket is an Asian American supermarket chain started in the San Gabriel Valley region