Paris Aéroport its airport experience, choosing "Paris vous aime" (Paris loves you) as its tagline. To enhance the fine-dining experience at Paris Aéroport, starred French chefs opened their restaurants in the Parisian airports: Guy Martin ("I Love Paris"), Thierry Marx, Michel Rostang, Gilles Epié ("Frenchy’s Bistro")... Luxury brands also opened their boutiques throughout the airport to cater to more upscale passengers looking to buy Parisian high-end fashion products. From 2006 to 2015, the number of fine-dining restaurants grew from 1 to 20 in Charles de Gaulle Airport, and style fashion brands from 6 to 20. Paris Aéroport developed a loyalty program to
Transport in Paris Thalys line connects Brussels through 1h22 of rail with up to 26 departures/day, Amsterdam in 3h18 with up to 10 departures/day, Cologne in 3h14, with up to 6 departures/day . Paris had its first airport in the fields of Issy-les-Moulineaux (just to the southern limits of Paris by its Seine river's Left Bank) from the first aviation trials of 1908. Aviation became a serious mode of transport during the course of World War I, which in 1915 led to the installation of a larger and more permanent runway installation near the town of Le Bourget to the north of Paris.