Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Jamie Oliver documentary, "Jamie's Kitchen", which gained him an invitation from Prime Minister Tony Blair to visit 10 Downing Street. In June 2003, Oliver became a Member of the Order of the British Empire. In 2005, he opened a campaign, Feed Me Better, to introduce schoolchildren to healthier foods. This was later backed by the government. Soon after came the first branch of a restaurant chain, Jamie's Italian, in Oxford in 2008. His TED Talk won him the 2010 TED Prize. Jamie Oliver was born and raised in the village of Clavering. His parents, Trevor and Sally Oliver, ran a pub/restaurant, The