Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Marc Murphy (chef) Marc Murphy (chef) Marc Murphy (born "c".1969 in Milan, Italy) is an executive chef, restaurateur and television food personality. Marc graduated from Fryeburg Academy in 1988 and then attended school at The Institute of Culinary Education and he started as a line cook at Prix Fixe in New York. By the mid-1990s, he was a sous-chef at" Layla" in New York and in 1996 became the executive chef at "Cellar in the Sky", also in New York. From 1997 to 2000, he was the co-owner and executive chef of "La Fourchette". In 2000, he also became the executive chef at