Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Surprise Chef Surprise Chef Surprise Chef was an Australian cooking television show that was broadcast on the Seven Network from 2001 to 2003. It was repeated on Seven HD. The show revolved around the chef Aristos Papandroulakis, who would surprise an unwitting Coles supermarket shopper with an offer to cook dinner for them in their own home. If taken up on the offer, Papandroulakis then set himself to cook a filling meal using only the ingredients available to him from their pantry, fridge or what groceries they had bought. He also set himself a "challenge ingredient"; in one episode this involved using