ITV Sport that, wrestling was shown as a programme in its own right, moving to a lunchtime slot. This continued until 1988. Its many stars included Big Daddy and Giant Haystacks, and it received viewing figures of 8 million every week. World of Sport Wrestling returned on New Years Day 2017 with a new generation of British Wrestlers and commentary from legendary WWE commentator Jim 'JR' Ross and former British Wrestler Alex Shane. ITV Sport ITV Sport is a sport producer for ITV. It was formed following the merger between Granada Sport and Central Sport. The majority of ITV Sport programmes are
Associated Television Company" ("ABC"), but Associated British Corporation's parent company, which wished to call their station "ABC" and ran a large chain of cinemas under those initials, successfully sued for prior ownership of the name. After ABC had been operating for three weeks the name was changed to Associated TeleVision Ltd (ATV). The logo, designed for ABC and tweaked for ATV, was a "shadowed eye" inspired by the CBS logo and reputedly designed by Lew Grade on a transatlantic flight back from the US. The logo is one of the most recognisable in broadcasting. ABC began broadcasting in its own right on