British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found
Satellite television provide medium power satellite coverage to Western Europe. This was one of the first medium-powered satellites, transmitting signals in K band and allowing reception with small(90 cm) dishes for the first time ever. The launch of Astra beat the winner of the UK's state Direct Broadcast Satellite licence, British Satellite Broadcasting, to the market, and accelerated its demise. By 1987, nine channels were scrambled, but 99 others were available free-to-air. While HBO initially charged a monthly fee of $19.95, soon it became possible to unscramble all channels for $200 a year. Dish sales went down from 600,000 in 1985 to