Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Marmalade Dog as the "Western Area Role-Players" and the convention called "WARPCon". The original Marmalade Dog logo was also created by John Zimmerman. This illustration was used to brand and promote Marmalade Dog up to and including the 1999 convention. It was at this convention (Marmalade Dog 4) that professional fantasy artist Jeff Easley drew a rendition of Marmalade Dog which he gave to the WMGG. While the Easley illustration did become the new "official" Marmalade Dog, the classic logo was still used on some convention materials until 2001 and after that on certain WMGG materials. Most recently the Zimmerman dog was