Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Marmalade Skies Marmalade Skies Marmalade Skies is an online auction site that offers flyers a chance to bid on empty leg flights and make flight requests for on-demand private jet travel. The company also sells seats on scheduled Part-135 qualified piston and Turboprop aircraft plus offers last minute deals on regional airlines. The company was founded in 2013 by Chuck Taylor and Brad Reisner who also is the co-founder of Charitybuzz. Marmalade Skies was born from an observation that the on demand air charter industry is a surprisingly inefficient business model for both passengers and charter companies – up to 40% of