Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
What's Cooking? with Jamie Oliver What's Cooking? with Jamie Oliver What's Cooking? with Jamie Oliver is a cooking video game for the Nintendo DS narrated by celebrity chef Jamie Oliver. It was developed by German studio keen games GmbH & Co. KG and published by Atari, Inc. (Atari, SA subsidiary) and released in North America on October 21, 2008, and in Europe on October 24. The game features several recipes, each listing preparation times, ingredients and courses. In addition, "What's Cooking?" can be used as a shopping list to remind players what items to purchase, and it can act as a timer to count down