British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found
Satellite television On 11 December 1988 Luxembourg launched Astra 1A, the first satellite to provide medium power satellite coverage to Western Europe. This was one of the first medium-powered satellites, transmitting signals in K band and allowing reception with small dishes (90 cm). The launch of Astra beat the winner of the UK's state Direct Broadcast Satellite licence holder, British Satellite Broadcasting, to the market. In the US in the early 1990s, four large cable companies launched PrimeStar, a direct broadcasting company using medium power satellites. The relatively strong transmissions allowed the use of smaller (90 cm) dishes. Its popularity declined with