Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Bartolini Pickups and Electronics Bartolini Pickups and Electronics Bartolini Pickups and Electronics is an American company who make guitar and bass pickups and electronics, such as pre-wired harnesses, pre-amps, and EQ modules. The company was founded in 1973 by Bill Bartolini, and is based in San Luis Obispo, California. The pickups and electronics are used by luthiers such as Michael Tobias Design, Pedulla, Overwater, Roscoe, Warrior, Elrick, Sukop, Mayones, Novax, Curbow and Zon. Ibanez installs Bartolini pickups on their middle-priced guitars and bases. They are also sold through musical retailers as replacements to upgrade existing instruments. Bill Bartolini began manufacturing magnetic pickups in 1973.