Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Bear-resistant food storage container water could allow the container to float away. Reflective tape and labelling the container helps in recovery. An alternative is "bear bagging", wherein items attractive to a bear such as food or other perishables are placed in a bag and then raised into the air using a rope — out of reach of a bear. The rationale is that bears, being unable to reach the food, are less drawn to campsites and pose less of a threat to campers and their equipment. Lightweight nylon stuff sacks are often used for bear bags, but they can be made simply of a