Nolan Bushnell dispose of the game. Alcorn incorporated many of his own improvements into the game design, such as the ball speeding up the longer the game went on, and "Pong" was born. "Pong" proved to be very popular; Atari released a large number of "Pong"-based arcade games over the next few years as the mainstay of the company. In 1974, Atari entered the consumer electronics market after engineers Harold Lee and Bob Brown approached Alcorn with an idea to develop a home version of "Pong". With a marketing and distribution agreement with Sears, "Pong" sales soared when the unit was released
Nolan Bushnell access, phone calls, and online networked tournaments; and a digital jukebox, capable of storing thousands of songs and downloading new releases. The company died shortly before the dot-com bubble burst with its prototype machines still in development in 1997. Before BrainRush, Bushnell's most recent company was uWink, a company that evolved out of an early project called In10City (pronounced 'Intensity') which was a concept of an entertainment complex and dining experience. uWink was started by Bushnell and his business adviser Loni Reeder, who also designed the original logo for the company. The company has gone through several failed iterations including