Snakes on a Plane its release on home video on January 2, 2007. After witnessing California-based gang boss Eddie Kim brutally beat U.S. Prosecutor Daniel Hayes to death in Hawaii, Sean Jones is escorted by FBI agents Neville Flynn and John Sanders on a Boeing 747-400 to testify in a trial in Los Angeles. Despite increased security for the flight, Kim arranges for a time-release crate full of venomous snakes to be placed in the cargo hold in an attempt to bring down the plane before it reaches Los Angeles International Airport (LAX). To ensure the snakes attack the passengers without the need for
Snakes on a Plane helped fuel the Internet buzz. Perry and Rohan recorded the "motherfucking snakes" line in the audio trailer which was added to the film during the week of re-shoots. In July 2006, New Line Cinema signed a worldwide licensing agreement with the Cutting Corporation to produce an audiobook of the film. Beginning in May 2006, episodes of "The Daily Show with Jon Stewart" and its sister show "The Colbert Report" contained references to "Snakes on a Plane"s title, the catchphrase, and general premise. On August 15, 2006, Samuel L. Jackson guest featured on "The Daily Show", opening with the film's catchphrase.