British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found
Now (British TV channel) the evenings, and arts programmes at weekends. The channel was promoted under the slogan "The Channel For Living". Now was broadcast throughout BSB's short spell on air from March to December 1990 on the Marcopolo satellites. In November 1990, BSB merged with Sky to form British Sky Broadcasting (BSkyB). BSkyB decided to streamline the channels available on both services. Now was replaced with Sky News, which Sky Television had broadcast on the Astra 1A satellite. Now ceased broadcasting on Saturday 1 December 1990 at 1am. The ending of Now faded into the clock of Sky News, and the newsreader welcomed