Pembrokeshire the subject of a comprehensive assessment in 2013. In 2011 the first solar energy farm in Wales was installed at Rhosygilwen, Rhoshill with 10,000 panels in a field of , generating 1 MW. Pembrokeshire's tourism portal is "Visit Pembrokeshire", run by Pembrokeshire County Council. In 2015 4.3 million tourists visited the county, staying for an average of 5.24 days, spending £585 million; the tourism industry supported 11,834 jobs. Many of Pembrokeshire's beaches have won awards, including Poppit Sands and Newport Sands. In 2018, Pembrokeshire received the most coast awards in Wales, with 56 Blue Flag, Green Coast or Seaside Awards.
Pembrokeshire landscape was subject to considerable change as a result of ice ages; about 20,000 years ago the area was scraped clean of soil and vegetation by the ice sheet; subsequently, meltwater deepened the existing river valleys. While Pembrokeshire is not usually a seismically active area, in August 1892 there was a series of pronounced activities (maximum intensity: 7) over a six-day period. The Pembrokeshire coastline includes numerous bays and sandy beaches. The Pembrokeshire Coast National Park, the only park in the UK established primarily because of its coastline, occupies more than a third of the county. The park contains the