Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Jamie Oliver Oliver travelled to inspire everyday people in Rotherham, Yorkshire, to cook healthy meals. Another television series is "Jamie Oliver's Food Revolution" (2010–11), where he travelled first to Huntington, West Virginia and then to Los Angeles to change the way Americans eat, and address their dependence on fast food. Oliver's holding company, Jamie Oliver Holdings Ltd., earned enough for Oliver to have been listed on "The Sunday Times" list of richest Britons under 30. In December 2009, Oliver received the 2010 TED Prize. Oliver hosted "Jamie's 15 Minute Meals" on Channel 4, which aired for 40 episodes in 2012. In June