Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Jamie Oliver's Food Revolution Jamie Oliver's Food Revolution Jamie Oliver's Food Revolution (retitled Jamie's American Food Revolution in the United Kingdom) is a television series on ABC from March 2010 until summer 2011. The show was produced by British chef Jamie Oliver and Ryan Seacrest, following Oliver as he attempted to reform the US school lunch programs, help American society fight obesity and change their eating habits in order to live healthier and longer lives. The show premiered on ABC on March 21, 2010, in the UK on Channel 4 on September 13, 2010, in Greece on Fox Life Greece in November 2010 and