Nolan Bushnell companies to approach to buy Atari. Meanwhile, Steve Ross, CEO of Warner Communications, noticed that his children were hovering around video game cabinets at Walt Disney World. Warner Communications was contacted about Atari by one of its investors to discuss purchasing the company. For $28 million, Warner Communications (now WarnerMedia) bought Atari, bringing the capital they needed for the VCS launch, which took place in August 1977. In November 1978, Bushnell was forced out of the company after a dispute with Warner over its future direction, notably on the lifespan of the Atari 2600 and their closed software strategy, which
Galaxy Game were well into development and had gotten permission to place the machine at the Tresidder student union building at Stanford as a test site. It was then that they received a call from Nolan Bushnell, who had heard of their project and wanted to show them his similar project he was working on. Bushnell had also played "Spacewar" during the 1960s and wanted to make an arcade game version of it, but had gone in a different technological direction. He and Ted Dabney had initially started with a US$4,000 Data General Nova computer which they thought would be powerful enough