Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Dia (supermarket chain) Dia (supermarket chain) Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain founded in 1979 which as of 2012 operates 6,914 stores internationally, making it Europe's third largest food sector franchiser. It has also owned Schlecker in Spain and Portugal since 2013. The company is headed by the Venezuelan-born Ana María Llopis. Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of