Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Jamie Oliver his career Oliver employed Contaldo to help run his collection of high street restaurants, Jamie's Italian. Oliver moved to The River Café, Fulham, as a sous-chef. It was there that he was noticed by the BBC in 1997, after making an unscripted appearance in a documentary about the restaurant, "Christmas at the River Cafe". In 1999, his BBC show "The Naked Chef" debuted, and his cookbook became a No. 1 best-seller in the United Kingdom. That same year, Oliver was invited to prepare lunch for the Prime Minister Tony Blair at 10 Downing Street. After three series of "Naked Chef"