Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Marmalade comfort". According to the "Oxford English Dictionary", "marmalade" appeared in the English language in 1480, borrowed from French "marmelade" which, in turn, came from the galician language word "marmelada". According to José Pedro Machado’s "Dicionário Etimológico da Língua Portuguesa", the oldest known document where this Portuguese word is to be found is Gil Vicente’s play "Comédia de Rubena", written in 1521: The extension of "marmalade" in the English language to refer to a preserve made from citrus fruits occurred in the 17th century, when citrus first began to be plentiful enough in England for the usage to become common. In