Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Oliver's Twist Oliver's Twist Oliver's Twist is a 2002 television series featuring chef Jamie Oliver, the name of the programme is a pun on the title of Charles Dickens' novel Oliver Twist. Following the popularity of his first TV series, The Naked Chef, he began producing Oliver's Twist to be aired outside the UK. The show became a success, being aired in over 70 countries and helping to establish Oliver's global popularity. The show was produced by Oliver's own production company, Fresh One Productions, and there are 52 episodes in total. The Series Producer was Simon Willis and the show was filmed