Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Chef & Brewer Group was acquired by Punch Taverns. In 2011 the Chef & Brewer chain became part of Spirit Pub Company plc following its demerger from Punch Taverns. The Spirit Pub Company plc was acquired by Greene King in June 2015. The pubs are known for their family friendly atmosphere and have recently featured in Tesco Clubcard promotions. Many of the pubs operated by Chef & Brewer are historic pub/inn locations: Chef & Brewer Chef & Brewer is a chain of around 127 licensed traditional pub restaurants in the United Kingdom, owned by the Greene King subsidiary, the Spirit Pub Company. The