Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Oliver's Twist Oliver's Twist Oliver's Twist is a 2002 television series featuring chef Jamie Oliver, the name of the programme is a pun on the title of Charles Dickens' novel Oliver Twist. Following the popularity of his first TV series, The Naked Chef, he began producing Oliver's Twist to be aired outside the UK. The show became a success, being aired in over 70 countries and helping to establish Oliver's global popularity. The show was produced by Oliver's own production company, Fresh One Productions, and there are 52 episodes in total. The Series Producer was Simon Willis and the show was filmed