Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Bingo (supermarket) Bingo (supermarket) Bingo ("full name: Bingo export-import Tuzla d.o.o.") is a Bosnian supermarket chain with headquarters in Tuzla, Bosnia and Herzegovina. Bingo was established in 1993 by Bosnian businessman Senad Džambić with headquarters in Tuzla. In 2014, Bingo became the biggest domestic retail company in Bosnia and Herzegovina by acquiring companies Interex BiH and Tuš Trade BiH. Turnover in 2014 was higher than 500 million BAM. In 2015, Bingo had 175 stores open in Bosnia and Herzegovina and more than 5,500 employees. In 2017, Bingo became the largest supermarket chain in Bosnia and Herzegovina after split of Konzum and Mercator