Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
The Naked Chef a hen night or babysitting. In series 1 and 2 (except the Christmas specials), Jamie was filmed cooking at his home (paid for by the BBC). In series 3, the kitchen locations shifted to other venues. Asterisk means Aired as a special The Naked Chef The Naked Chef was a BBC Two television cooking programme starring Jamie Oliver. It originally ran for three series plus three subsequent Christmas specials, and was produced by Optomen Television for the BBC. The show was Oliver's television debut, and was noted for its use of jumpy, close-up camera work, and the presenter's "Mockney" dialect