Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Ciné de Chef Ciné de Chef Ciné de Chef is a combined luxury movie theatre and gourmet restaurant, located in Apgujeong, southern Seoul. It is operated by CJ CGV, South Korea's largest multiplex movie theatre chain, and opened on 3 May 2007, drawing over 2000 viewers in its first few months. The theatre seats just thirty people in deluxe chairs costing each, and is equipped with 11.1 channel speakers which surround the entire theatre, including the floor and ceiling. In the restaurant, Le Cordon Bleu-certified chefs serve modern Asian cuisine. Other services provided by Ciné de Chef include valet parking, a private elevator,