Jokers' Masquerade Jokers' Masquerade Jokers' Masquerade is a prominent online retailer selling fancy dress costumes and accessories. Founded in 2001, the company was originally an online joke shop run by owners Mark and Sandra Lewis. Following the lack of availability of fancy dress in the local area, they decided to add fancy dress costumes to the site in an attempt to see if there was demand for online fancy dress. Jokers' Masquerade currently hold two Guinness World Records. It attained both in association with The Swansea University Students' Union, based in Wales. In 2009 both worked together to break the world record
Zener cards the experimenter picks up a card in a shuffled pack, observes the symbol, and records the answer of the person being tested, who would guess which of the five designs is on the card. The experimenter continues until all the cards in the pack are tested. Poor shuffling methods can make the order of cards in the deck easier to predict and the cards could have been inadvertently or intentionally marked and manipulated. In his experiments, J. B. Rhine first shuffled the cards by hand but later decided to use a machine for shuffling. In his book, "The New Apocrypha",