Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Bear-resistant food storage container Bear-resistant food storage container Bear-resistant food storage containers, also called bear canisters or bear cans, are usually hard-sided containers used by backpackers to protect their food from theft by bears. Bear canisters are seeing increased popularity in areas where bears have become habituated to human presence, and are required in some regions such as Yosemite National Park in the United States. A bear canister typically weighs between 2-4 lb (1-2 kg), and has a storage capacity of 400 - 900 in (6 - 15 liters). The actual capacity in number of days of hiking food stored varies with the appetite