Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
The People's Supermarket and Fredericks Foundation, private companies and many local people. In 2011, it was visited by Prime Minister of the United Kingdom, David Cameron, as a flagship of the Big Society initiative. "The People's Supermarket" was the subject of a four-episode February 2011 Channel 4 documentary series which followed chef and eco-restaurateur Arthur Potts Dawson's journey to launch a supermarket owned by its customers in order to compete with the UK's Big 4 Supermarkets. Founding members and local residents appear on the programmes. The series was produced by Wall to Wall Media. The People's Supermarket was discussed on BBC Radio 4's