Malaita Province is Auki, which was established as the Administrative center for Malaita Province in 1909. Tourism is largely underdeveloped in Malaita; Auki is near to the Langa Langa Lagoon, which provides opportunities for snorkeling, and the villagers provide shell making demonstrations. The population of the province is 122,620 (1999). The area of the province is . The Melanesian population of Malaita has unique cultural traditions in social aspects of life. Brideprice is a tradition which is unique to Malaita compared to the other islands of the Solomon Islands. In this practice the groom's parents present customary money of shells and food
Malaita Lau, who settled in several seaside areas (and offshore islands) in southern Malaita about 200 years ago, and with whom there has been little cultural exchange. The traditional religion of the island is ancestor worship. In one oral tradition, the earliest residents knew the name of the creator, but thought his name was so holy that they did not want to tell their children. Instead, they instructed their children to address their requests to their ancestors, who would be their mediators. In some parts of Malaita the high god responsible for creation, who has now retired from active work, is