Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Marmalade (software) be implemented by the user if using OpenGL ES directly. Marmalade SDK provides exporter plug-ins for use with Autodesk 3DS Max and Autodesk Maya to allow 3D models and animations to be used in applications. For supporting older devices with no dedicated rendering hardware, a legacy software based rendering option is provided. On 9 October 2015, Marmalade introduced its own 2D and 3D authoring tools. Marmalade Technologies Limited formerly Ideaworks Ltd, the maker of the 2D/3D Marmalade SDK announced in September 2016 the ceasing of production and support of its Marmalade Game Platform, choosing instead to focus on the output