Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Lara Croft considerable freedom to re-interpret the character; they did not consult the video game designers, but were given a guide listing acceptable and unacceptable practices. Development for a third movie was announced in 2009. Producer Graham King planned to release the film in 2013. This eventual reboot of the film franchise, titled "Tomb Raider", was released on 16 March 2018. Core Design, a subsidiary of Eidos, created Lara Croft as the lead protagonist of its video game "Tomb Raider", which began development in 1993. Lead graphic artist Toby Gard went through about five designs before arriving at the character's final appearance.