Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
David P. Bushnell a vice-president of B&L. The company was renamed to Bushnell Performance Optics by B&L. In 2005, Bushnell died of non-Hodgkins lymphoma at his home in Laguna Beach, California, a week before his 92nd birthday. Bushnell's first wife, Frances Elizabeth Krug, died in 1947. His second marriage, to Nina Gmirkin ended in divorce. Bushnell was survived by his third wife, Nancy. He had two sons, David Alan Bushnell and Steven Ensign Bushnell, and two daughters, Natasha Bushnell Suter and Jean Bushnell Salfen. David P. Bushnell David Pearsall Bushnell (1913 - 2005) was an American entrepreneur who founded the Bushnell optics company