The South Bank Show the brand and had first right of access to "The South Bank Show" archives. Sky Arts broadcasts "South Bank Show" archive editions and hosted the South Bank Sky Arts Awards on 25 Jan 2011, presented by Melvyn Bragg, accompanied by a new arrangement of "The South Bank Show" theme. Sky Arts revived "The South Bank Show" with a new series starting 27 May 2012. The theme music is taken from Andrew Lloyd Webber's "Variations" composed in 1977 for his brother, the cellist Julian Lloyd Webber. This is based on the theme from Paganini's "24th Caprice". The brand image of the
EastEnders theme tune the sixth most popular TV theme of all time. In a 2008 poll by PRS for Music the "EastEnders" theme was found to be the most recognisable piece of music in the UK, beating the national anthem "God Save the Queen" as well as the theme tunes for "Match of the Day" and "Coronation Street". Composer Simon May commented: "When "EastEnders" first appeared in 1985 it was such a great buzz walking down the street or being in a supermarket hearing people whistling or humming the theme. I've been amazingly lucky that thanks to the huge success of the show