Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Tobie Puttock Tobie Puttock Tobie Puttock (born 1974) is an Australian celebrity chef, best known for his association with British chef Jamie Oliver. Born in Melbourne, Victoria, Puttock trained at Box Hill Institute of TAFE, and first worked at Caffe e Cucina in South Yarra. Working around Australia, and eventually Europe, Puttock first met Jamie Oliver in 1999 at River Café in London, where both of them worked for a time. Puttock returned to Melbourne, where he set up his own Italian restaurant, Termini, and appeared as a regular guest chef on the Australian version of "Ready Steady Cook", a cooking game