Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Chef & Brewer Chef & Brewer Chef & Brewer is a chain of around 127 licensed traditional pub restaurants in the United Kingdom, owned by the Greene King subsidiary, the Spirit Pub Company. The concept is providing more up market pub food and those in the chain have been re-furbished. Grand Metropolitan , which later formed part of Diageo, sold Chef & Brewer pubs to Scottish & Newcastle in 1993 in a part cash, part debentures deal of £708 million. In 2003, Scottish & Newcastle auctioned off the Chef & Brewer chain, which was acquired by the Spirit Group. In 2005 the Spirit