Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Jamie Oliver deliveries. Customers receive one recipe written by Jamie Oliver with all the exact ingredients and steps for the dish. HelloFresh also agreed to the Jamie Oliver Food Foundation per Meal Box in addition to supporting other Foundation activities. In September 2018 Oliver created a series of recipes and tips for Tesco and participated in the promotion of the company's food products. In 2005 Oliver was widely criticised by animal rights groups for slaughtering a fully conscious lamb on his TV show, with PETA stating that it showed to the public problems with the methods used within slaughterhouses. PETA spokesman Sean