British Satellite Broadcasting British Satellite Broadcasting British Satellite Broadcasting (BSB) was a television company, headquartered in London, that provided direct broadcast satellite television services to the United Kingdom. The company was merged with Sky Television plc on 2 November 1990 to form British Sky Broadcasting (BSkyB). It started broadcasting on 25 March 1990. In 1977, the World Administrative Radio Conference assigned each country five high-powered channels for direct broadcast by satellite (DBS) for domestic use. In 1982, after being awarded two of the channels, the BBC proposed its own satellite service, with two conditions: During Autumn 1983, the cost of Unisat was found
Rupert Murdoch of damaging the British trade union movement. In 1987, the dismissed workers accepted a settlement of £60 million. Murdoch's British-based satellite network, Sky Television, incurred massive losses in its early years of operation. As with many of his other business interests, Sky was heavily subsidised by the profits generated by his other holdings, but convinced rival satellite operator British Satellite Broadcasting to accept a merger on his terms in 1990. The merged company, BSkyB, has dominated the British pay-TV market ever since pursuing direct to home (DTH) satellite broadcasting. By 1996, BSkyB had more than 3.6 million subscribers, triple the