Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
What's Cooking? with Jamie Oliver What's Cooking? with Jamie Oliver What's Cooking? with Jamie Oliver is a cooking video game for the Nintendo DS narrated by celebrity chef Jamie Oliver. It was developed by German studio keen games GmbH & Co. KG and published by Atari, Inc. (Atari, SA subsidiary) and released in North America on October 21, 2008, and in Europe on October 24. The game features several recipes, each listing preparation times, ingredients and courses. In addition, "What's Cooking?" can be used as a shopping list to remind players what items to purchase, and it can act as a timer to count down