Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
The End of the Line (book) and fishermen to acknowledge the chilling devastation of overfishing, and for no-take zones in the sea to protect marine life. On 3 March 2010, REACT to FILM screened End of the Line at the SoHo House in Manhattan, NY and moderated a Q&A with producer Alexis Zoullas. Celebrity chef Jamie Oliver and Japanese restaurant chain Nobu have come under criticism for not taking tuna off the menu. The Economist has called The End of the Line "the inconvenient truth about the impact of overfishing on the world's oceans". The film was directed by Rupert Murray, Executive Produced by Christopher Hird