Iolcus of Ano Volos. According to ancient Greek mythology, Aeson was the rightful king of Iolcus, but his half-brother Pelias usurped the throne. It was Pelias who sent Aeson's son Jason and his Argonauts to look for the Golden Fleece. The ship Argo set sail from Iolcus with a crew of fifty demigods and princes under Jason's leadership. Their mission was to reach Colchis in Aea at the eastern seaboard of the Black Sea and reclaim and bring back the Golden Fleece. Along with the Golden Fleece, Jason brought a wife, the sorceress Medea—king Aeetes' daughter, granddaughter of the Sun, niece
Golden Fleece Company multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists. The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling "Kangaroo" and "Phillips 66" brands in 1962 and 1967 respectively. During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage. Some time during the 60-70's