Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Ted Dabney about ten years before deciding to leave the industry. Dabney had married, and later divorced, Joan Wahrmund, with whom he had two daughters. He later married Carolyn Dabney. After leaving the computer industry, Dabney and Carolyn managed a grocery store and later a deli in Crescent Mills, California. Around 2006, they moved from California to a property he owned near Okanogan National Forest in Washington. The Dabneys later returned to California, taking up residence in Clearlake, a city north of San Francisco. Their house was completely destroyed in the Clayton Fire in August 2016. A GoFundMe account was set up