Atari Atari Atari SA () is a French corporate and brand name owned by several entities since its inception in 1972, currently by Atari Interactive, a subsidiary of the French publisher Atari, SA. The original Atari, Inc., founded in Sunnyvale, California in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as "Pong" and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s. In 1984, as a result of the video game crash of 1983, the original Atari Inc. was
Nolan Bushnell California, contracted with Bally Manufacturing to create a driving game, and hired their second employee, engineer Allan Alcorn. Bushnell later bought out Dabney, who was forced out after Nolan told him he would transfer all the assets to another corporation and leave Ted with nothing. After Bushnell attended a Burlingame, California demonstration of the Magnavox Odyssey, he gave the task of making the Magnavox tennis game into a coin-op version to Alcorn as a test project. He told Alcorn that he was making the game for General Electric, in order to motivate him, but in actuality he planned to simply