Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
William C. Dabney from 1916 to 1917. In 1917, Dabney entered the U.S. army as a lieutenant with the 26th Infantry Regiment of the 1st Infantry Division. He served with the American Expeditionary Forces in France. During the Battle of Soissons in July 1918, Dabney commanded four successive attacks that helped lead the Allied Forces to victory. He received the Distinguished Service Cross for "extraordinary heroism". In 1919, Saunders P. Jones and Dabney co-founded the Jones-Dabney Varnish Company. Jones-Dabney specialized in industrial paint finishes for the automotive industry, refrigerator production, and the marine and railroad industries. Dabney served as vice president and general