Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
2000 British Academy Television Craft Awards and not in boldface. 2000 British Academy Television Craft Awards The 1st Annual British Academy Television Craft Awards were presented by the British Academy of Film and Television Arts (BAFTA) on 30 April 2000, with Gabby Yorath presiding over the event. The awards were held at BAFTA headquarters at 195 Piccadilly, Westminster, London, and given in recognition of technical achievements in British television of 1999. Previously, craft awards were handed out in conjunction with the television awards which, from 1968-1999, was held as a joint event with the film awards. Winners are listed first and highlighted in boldface; the nominees