Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Jessore Sloth Bear Sanctuary faced by the sanctuary, and the sloth bear in particular, are: the disappearing forests due to anthropogenic and cattle pressures; destruction of termite hills (source of favourite food for the bear) by humans, capturing for training to perform in circuses (they are popular as "dancing bears"), travelling shows and fairs. Poaching and trade in sloth bears or their parts has also been reported. Even the cubs are captured and removed from the sanctuary. The UNDP study has also listed threats to avifauna as deterioration of the habitat, overgrazing, quarrying (which causes noise pollution and dust), damage to ground vegetation by