Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Bear-resistant food storage container York, had figured out how to open several models of the BearVault, an approved container. Other bears there have reportedly also learned the skill, but those suspicions have not been confirmed. For a period, the manufacturer discouraged use of the BearVault in the bears' territory. Bear-resistant food storage container Bear-resistant food storage containers, also called bear canisters or bear cans, are usually hard-sided containers used by backpackers to protect their food from theft by bears. Bear canisters are seeing increased popularity in areas where bears have become habituated to human presence, and are required in some regions such as Yosemite