Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Gennaro Contaldo Food Network's "Iron Chef America", in a battle against famed Italian-American chef Mario Batali. Contaldo also developed menus and trained chefs for Oliver's UK restaurant chain Jamie's Italian, in which he is a business partner. A little-known fact is that Contaldo was actually the inspiration for Jamie Oliver to name his first book 'The Naked Chef'. Oliver claims Contaldo used to come round to his house every Sunday and slowly lose clothes whilst he was making hollandaise sauce for their poached eggs. ""By the time the eggs hit the toast it was not only the eggs on my plate that