Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Young Marmalade 17 percent at a time when the industry trend was for premiums for young drivers to increase. At the Road Safety GB Conference on 13 November 2009 the company received the Prince Michael International Road Safety Award for its contribution to Road Safety in the UK. Young Marmalade was formed in 2006 to supply car insurance and cars to new young drivers. In 2008 the company was the winner of the Original Business Concept category in the BT Essence of the Entrepreneur awards. In March 2013, Young Marmalade was combined with sister brands, Intelligent Marmalade and Provisional Marmalade, to exist