Nolan Bushnell Wu stated, "Nolan Bushnell deserves to be honored, but this is not the right time for it. It's easy to draw a line between the culture he created at Atari and the structural sexism women in tech face today." The hashtag "#NotNolan" was shared by those with similar complaints about the GDC's choice. The following day, the Advisory Committee reconsidered the selection of Bushnell for the award and announced the Pioneer Award would not be awarded, and instead it would be used that year to "honor the pioneering and unheard voices of the past". GDC further stated that they believed
Bushnell Corporation Bushnell Corporation Bushnell Corporation is an American firm specializing in sporting optics and outdoor products. It is based in Overland Park, Kansas and is a subsidiary of Vista Outdoor. Bushnell's products include binoculars, telescopes, spotting scopes, riflescopes, red dot sights, GPS devices, laser rangefinders, game cameras, night-vision and other optical equipment. The company was founded in 1948 by David P. Bushnell, when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order. Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from