Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Jamie Oliver (musician) Jamie Oliver (musician) Richard James Oliver (born 16 July 1975) is the current keyboardist for No Devotion and former keyboardist, turntablist and supporting vocalist for the Welsh rock band Lostprophets. Oliver and the band remotely knew each other, as they were part of the same music scene. Oliver used to play bass guitar in small local bands in his late teens, and was offered a place of the lead vocalist in Lee Gaze's first band Fleshbind; he declined the offer as he had to go to university The band have stated that Oliver was only added to the band so