Pembrokeshire the subject of a comprehensive assessment in 2013. In 2011 the first solar energy farm in Wales was installed at Rhosygilwen, Rhoshill with 10,000 panels in a field of , generating 1 MW. Pembrokeshire's tourism portal is "Visit Pembrokeshire", run by Pembrokeshire County Council. In 2015 4.3 million tourists visited the county, staying for an average of 5.24 days, spending £585 million; the tourism industry supported 11,834 jobs. Many of Pembrokeshire's beaches have won awards, including Poppit Sands and Newport Sands. In 2018, Pembrokeshire received the most coast awards in Wales, with 56 Blue Flag, Green Coast or Seaside Awards.
Pembrokeshire features was a key factor in the establishment of the Pembrokeshire Coast National Park and a number of sites of special scientific interest (SSSIs). In the north of the county are the Preseli Hills, a wide stretch of high moorland supporting sheep farming and some forestry, with many prehistoric sites and the probable source of the bluestones used in the construction of the inner circle of Stonehenge in England. The highest point is Foel Cwmcerwyn at , which is also the highest point in Pembrokeshire. Elsewhere in the county most of the land (86 per cent according to CORINE) is