Nolan Bushnell minor equity stake in Apple. Nolan remarked, "Steve asked me if I would put $50,000 in and he would give me a third of the company. I was so smart, I said no. It's kind of fun to think about that, when I'm not crying." By 1976, Atari was in the midst of developing the Atari VCS (Video Computer System, later renamed the Atari 2600), but Bushnell realized that if the company was going to grow, it needed capital, and with the stock market in a bleak condition, going public would not be the solution. He made a list of
Bushnell Corporation Bushnell Corporation Bushnell Corporation is an American firm specializing in sporting optics and outdoor products. It is based in Overland Park, Kansas and is a subsidiary of Vista Outdoor. Bushnell's products include binoculars, telescopes, spotting scopes, riflescopes, red dot sights, GPS devices, laser rangefinders, game cameras, night-vision and other optical equipment. The company was founded in 1948 by David P. Bushnell, when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order. Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from