Atari Games and Time Warner Interactive Group were all consolidated as Time Warner Interactive. In April 1996, after an unsuccessful bid by Atari founder Nolan Bushnell, Atari Games was sold to WMS Industries (owners of the Williams, and Bally/Midway arcade brands). When Hasbro Interactive bought the remains of Atari Corporation, the console manufacturer, and resurrected the Atari name in the home software arena starting in late 1998, Atari Games was renamed Midway Games West by parent company Midway Games to avoid confusing two Atari brands shortly after the release of "San Francisco Rush 2049" in late 1999. Midway left the arcade market
Kramer Electronics Kramer Electronics bought Sierra Video, a company that manufactures Broadcast Routing equipment which expanded the Kramer product offering into large format routing products for composite video, RGBHV video and SDI and HD-SDI signals as well as audio signals. Kramer Electronics was founded in 1981 by Joseph Kramer. Dr. Kramer, whose PhD is in pharmaceutical biology, had been working in research and development at a company that manufactured headphones. When that company went out of business, he foresaw the significance of video, then in its infancy, and used the distribution channel that had existed to start selling video products of his