Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Celebrity chef A 2012 paper published in the "BMJ" found that recipes in top-selling books by television chefs (Nigella Lawson, Hugh Fearnley-Whittingstall, Jamie Oliver and Lorraine Pascale) were less healthy than supermarket ready meals. Neither ready meals nor the chefs' recipes met national or international recommendations for a balanced diet. Celebrity chef A celebrity chef is a kitchen chef who has become famous and well known. Today celebrity chefs often become celebrities by presenting cookery advice and demonstrations via mass media, especially television. Several chefs have been credited with being the first celebrity chef, among them historically Bartolomeo Scappi and Marie-Antoine Carême.