Atari Games and Time Warner Interactive Group were all consolidated as Time Warner Interactive. In April 1996, after an unsuccessful bid by Atari founder Nolan Bushnell, Atari Games was sold to WMS Industries (owners of the Williams, and Bally/Midway arcade brands). When Hasbro Interactive bought the remains of Atari Corporation, the console manufacturer, and resurrected the Atari name in the home software arena starting in late 1998, Atari Games was renamed Midway Games West by parent company Midway Games to avoid confusing two Atari brands shortly after the release of "San Francisco Rush 2049" in late 1999. Midway left the arcade market
David P. Bushnell a vice-president of B&L. The company was renamed to Bushnell Performance Optics by B&L. In 2005, Bushnell died of non-Hodgkins lymphoma at his home in Laguna Beach, California, a week before his 92nd birthday. Bushnell's first wife, Frances Elizabeth Krug, died in 1947. His second marriage, to Nina Gmirkin ended in divorce. Bushnell was survived by his third wife, Nancy. He had two sons, David Alan Bushnell and Steven Ensign Bushnell, and two daughters, Natasha Bushnell Suter and Jean Bushnell Salfen. David P. Bushnell David Pearsall Bushnell (1913 - 2005) was an American entrepreneur who founded the Bushnell optics company