The Seven Sins of Memory The Seven Sins of Memory The Seven Sins of Memory: How the Mind Forgets and Remembers is a book () by Daniel Schacter, former chair of Harvard University's Psychology Department and a leading memory researcher. The book revolves around the theory that "the seven sins of memory" are similar to the Seven deadly sins, and that if one tries to avoid committing these sins, it will help to improve one's ability to remember. Schacter argues that these features of human memory are not necessarily bad, and that they serve a useful purpose in memory. For instance, persistence is one of
Seven deadly sins sins. Also known as hubris (from ancient Greek ), or futility, it is identified as dangerously corrupt selfishness, the putting of one's own desires, urges, wants, and whims before the welfare of other people. In even more destructive cases, it is irrationally believing that one is essentially and necessarily better, superior, or more important than others, failing to acknowledge the accomplishments of others, and excessive admiration of the personal image or self (especially forgetting one's own lack of divinity, and refusing to acknowledge one's own limits, faults, or wrongs as a human being). As pride has been labelled the father