Atari Games and Time Warner Interactive Group were all consolidated as Time Warner Interactive. In April 1996, after an unsuccessful bid by Atari founder Nolan Bushnell, Atari Games was sold to WMS Industries (owners of the Williams, and Bally/Midway arcade brands). When Hasbro Interactive bought the remains of Atari Corporation, the console manufacturer, and resurrected the Atari name in the home software arena starting in late 1998, Atari Games was renamed Midway Games West by parent company Midway Games to avoid confusing two Atari brands shortly after the release of "San Francisco Rush 2049" in late 1999. Midway left the arcade market
Nolan Bushnell access, phone calls, and online networked tournaments; and a digital jukebox, capable of storing thousands of songs and downloading new releases. The company died shortly before the dot-com bubble burst with its prototype machines still in development in 1997. Before BrainRush, Bushnell's most recent company was uWink, a company that evolved out of an early project called In10City (pronounced 'Intensity') which was a concept of an entertainment complex and dining experience. uWink was started by Bushnell and his business adviser Loni Reeder, who also designed the original logo for the company. The company has gone through several failed iterations including