Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Keiller's marmalade the peel to the marmalade which are the signature of Seville orange marmalades to this day. The Keillers adapted an existing recipe for mass manufacture, which had been made with quince by adding the characteristic rind suspended in the preserve. The first commercial brand of marmalade, along with the world's first marmalade plant, was founded in 1797. In 1828, the company became "James Keiller and Son", when James junior joined the business In 1859 the company set up a factory in Guernsey in order to avoid the sugar tax charged on the mainland and with a view to eventually expanding