Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Luke Thomas (chef) "Britain's Youngest Chef". Although this was the first filmed appearance by Thomas, his first broadcast television appearance was as an expert on "Junior MasterChef". He also competed in the "Great British Menu" in 2012 against Mary Ann Gilchrist and Richard Davies, where he became the youngest competitor to ever appear on the show. In May 2013 he is opening a pop-up restaurant for six months in Mayfair, London, alongside Mark Fuller. Fuller has compared Thomas to Marco Pierre White, while Thomas says that his idol is Jamie Oliver. Fuller appeared alongside Thomas in "Britain's Youngest Chef", where he admitted that