Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Intensive pig farming farms to restrict the movement of sows during pregnancy, as documented by British celebrity chef Jamie Oliver in a television programme for the UK's Channel 4 in 2009. In other fields, such as bathing facilities for the pigs and floor material Danish requirements were higher than in the UK. the practice was already prohibited for pigs exported to the UK. The use of gestation crates became illegal in Denmark (as part of the EU) in 2013. According to Scoop, in 2009 the New Zealand pork industry was "dealt a shameful public relations slap-in-the-face after its former celebrity kingpin, Mike King,