Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Wojtek (bear) form, or hypocorism of "Wojciech" (Happy Warrior), an old Slavic name that is still common in Poland. Wojtek initially had problems swallowing and was fed condensed milk from an old vodka bottle. He was subsequently given fruit, marmalade, honey and syrup, and was often rewarded with beer, which became his favourite drink. He later also enjoyed smoking (or eating) cigarettes. He loved wrestling with the soldiers and was taught to salute when greeted. Wojtek became quite an attraction for soldiers and civilians alike, and soon became an unofficial mascot of all units stationed nearby. With the 22nd Company he moved