Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Lara Croft in April 2009, restructuring Eidos into Square Enix Europe. Crystal Dynamics remained the developer of the "Tomb Raider" games. "Lara Croft and the Guardian of Light" introduced co-operative gameplay to the series, a move that brand director Karl Stewart said was meant to "show [Lara] as a more humanistic character" by placing her in a situation that differed from previous instalments. The game uses the same technology featured in the studio's past "Tomb Raider" games. Despite the changes implemented in the titles, Crystal Dynamics believed that the series required further reinvention to stay relevant. In late 2010, Square Enix announced