Atari, Inc. taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972. Bushnell and Dabney offered to license "Pong" to Bally, but the company had no idea what to do with the game, and did not immediately take the license. Instead, Bushnell and Dabney opted to create a test unit themselves and see how it was received at a local establishment. By August 1972, the first "Pong" was completed. It consisted of a black and white television from Walgreens, the special game hardware, and a coin mechanism from a laundromat on the side which featured a
Bushnell Corporation Bushnell Corporation Bushnell Corporation is an American firm specializing in sporting optics and outdoor products. It is based in Overland Park, Kansas and is a subsidiary of Vista Outdoor. Bushnell's products include binoculars, telescopes, spotting scopes, riflescopes, red dot sights, GPS devices, laser rangefinders, game cameras, night-vision and other optical equipment. The company was founded in 1948 by David P. Bushnell, when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order. Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from