Granada plc another since 1935. It was awarded the North of England ITV franchise in 1954, broadcasting as Granada Television. The company also established a chain of television rental shops from 1959 onwards. Granada entered the publishing business in the 1960s: it combined its operations into the publisher Hart-Davis, MacGibbon in 1972. William Collins, Sons acquired Granada Publishing in 1983. During the 1980s, Granada became involved in the British Satellite Broadcasting satellite television company. This went on air in March 1990, but merged with Sky Television plc in November 1990, to form British Sky Broadcasting (BSkyB), in which Granada had a minority
Television in the Republic of Ireland launched in 1990 and the two merged to form British Sky Broadcasting in 1990. For most of the 1990s however, Sky's DBS customer base in Ireland was dwarfed by the large numbers receiving its channels via cable. Sky Digital, Ireland's first digital television service, launched in October 1998. However, in the absence of any subsidy for the Sky Digibox in Ireland – viewers in the UK could avail of both a Sky subsidy and one from British Interactive Broadcasting – the cost to initially acquire Sky Digital equipment was very expensive (IEP 450) and subscriber numbers did not rise until