Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Tomb Raider (2013 video game) digital copy of Geoff Keighley's "The Final Hours of Tomb Raider" for the Kindle Fire. Customers also received the "Shanty Town" multiplayer map and an access code to a real-life scavenger hunt. Customers who purchased from Steam also received a free copy of "Lara Croft and the Guardian of the Light", a Challenge Tomb entitled "Tomb of the Lost Adventurer" and the "Shanty Town" multiplayer map. Steam also offered three exclusive bonus "Team Fortress 2" items. In the United Kingdom, ShopTo.net offered a digitised graphic novel, entitled "Tomb Raider: The Beginning". Orders from Amazon.co.uk received the "Shanty Town" multiplayer map.