Florida Lottery Xtra as an add-on for Florida Lotto. Players may elect to add $1 to the cost of their Florida Lotto ticket and multiply non-jackpot prizes by up to 5x. On October 11, 2010, the Florida Lottery introduced Lucky Lines. Lucky Lines is an instant win game where players elect how much to wager on each ticket from $1, $2, $3, or $5. The Lottery computer then produces a 7x7 grid of numbers from 1 to 49 with the player numbers distributed throughout. If the player's 7 numbers form a straight line that ticket is a grand prize winner and is
Lottery utility maximization, as the curvature of the utility function can be adjusted to capture risk-seeking behavior. More general models based on utility functions defined on things other than the lottery outcomes can also account for lottery purchase. In addition to the lottery prizes, the ticket may enable some purchasers to experience a thrill and to indulge in a fantasy of becoming wealthy. If the entertainment value (or other non-monetary value) obtained by playing is high enough for a given individual, then the purchase of a lottery ticket could represent a gain in overall utility. In such a case, the disutility