Jamie Oliver Times" reported they had found mouse droppings, mouldy carcasses and out-of-date meat. In February 2018, JORG confirmed that they had "instructed a firm of real estate agents to ascertain the potential value and market suitability of two of our sites." On 19 February 2018, Barbecoa Ltd went into administration, with Oliver immediately buying back the St Paul's site in a pre-packed agreement via a new subsidiary. From June 2000, Oliver became the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earned him an estimated £1.2 million
The End of the Line (book) and fishermen to acknowledge the chilling devastation of overfishing, and for no-take zones in the sea to protect marine life. On 3 March 2010, REACT to FILM screened End of the Line at the SoHo House in Manhattan, NY and moderated a Q&A with producer Alexis Zoullas. Celebrity chef Jamie Oliver and Japanese restaurant chain Nobu have come under criticism for not taking tuna off the menu. The Economist has called The End of the Line "the inconvenient truth about the impact of overfishing on the world's oceans". The film was directed by Rupert Murray, Executive Produced by Christopher Hird