Nolan Bushnell companies to approach to buy Atari. Meanwhile, Steve Ross, CEO of Warner Communications, noticed that his children were hovering around video game cabinets at Walt Disney World. Warner Communications was contacted about Atari by one of its investors to discuss purchasing the company. For $28 million, Warner Communications (now WarnerMedia) bought Atari, bringing the capital they needed for the VCS launch, which took place in August 1977. In November 1978, Bushnell was forced out of the company after a dispute with Warner over its future direction, notably on the lifespan of the Atari 2600 and their closed software strategy, which
Nolan Bushnell 1996 Nolan Bushnell became senior consultant to the small game developer Aristo International after it bought Borta, Inc. where he was Chairman. Aristo's CEO and Chairman was Mouli Cohen. In association with Aristo, Bushnell spearheaded TeamNet, a line of multiplayer-only arcade machines targeted towards adults, which allowed teams of up to four players to compete either locally or remotely via internet. Aristo was later renamed PlayNet. Borta Inc. Developed video games that included versions of "Urban Strike" and "Jungle Strike" along with online Sports Games. Aristo developed two main products: a touchscreen interface bar-top/arcade system that would also provide internet