Pembrokeshire plays in WRU Division One West. Triathlon event "Ironman Wales" has been held in Pembrokeshire since 2011, contributing £3.7 million to the local economy, and the county committed in 2017 to host the event for a further five years. "Ras Beca", a mixed road, fell and cross country race attracting UK-wide competitors, has been held in the Preseli Hills annually since 1977. The record of 32 minutes 5 seconds has stood since 1995. Pembrokeshire Harriers athletics club was formed in 2001 by the amalgamation of Cleddau Athletic Club (established 1970) and Preseli Harriers (1989) and is based in Haverfordwest. The
Cuisine of Pembrokeshire of the scheme display a logo identifying that the products sold have been made in Pembrokeshire or that they sell local products on the premises. Pembrokeshire Produce Direct is a co-operative of around 70 food producers with their own web site and a central delivery hub which allows the consumer to buy from as many producers as needed and to receive a single delivery. A weekly order cycle allows the majority of a purchaser's order to be specially produced. They were a True Taste Online Retailer of the Year for 2009/10. The majority of vegetables grown in Pembrokeshire are produced