Pong to the other. "Pong" was the first game developed by Atari. After producing "Computer Space", Bushnell decided to form a company to produce more games by licensing ideas to other companies. The first contract was with Bally Manufacturing Corporation for a driving game. Soon after the founding, Bushnell hired Allan Alcorn because of his experience with electrical engineering and computer science; Bushnell and Dabney also had previously worked with him at Ampex. Prior to working at Atari, Alcorn had no experience with video games. To acclimate Alcorn to creating games, Bushnell gave him a project secretly meant to be a
David P. Bushnell a vice-president of B&L. The company was renamed to Bushnell Performance Optics by B&L. In 2005, Bushnell died of non-Hodgkins lymphoma at his home in Laguna Beach, California, a week before his 92nd birthday. Bushnell's first wife, Frances Elizabeth Krug, died in 1947. His second marriage, to Nina Gmirkin ended in divorce. Bushnell was survived by his third wife, Nancy. He had two sons, David Alan Bushnell and Steven Ensign Bushnell, and two daughters, Natasha Bushnell Suter and Jean Bushnell Salfen. David P. Bushnell David Pearsall Bushnell (1913 - 2005) was an American entrepreneur who founded the Bushnell optics company