Nolan Bushnell companies to approach to buy Atari. Meanwhile, Steve Ross, CEO of Warner Communications, noticed that his children were hovering around video game cabinets at Walt Disney World. Warner Communications was contacted about Atari by one of its investors to discuss purchasing the company. For $28 million, Warner Communications (now WarnerMedia) bought Atari, bringing the capital they needed for the VCS launch, which took place in August 1977. In November 1978, Bushnell was forced out of the company after a dispute with Warner over its future direction, notably on the lifespan of the Atari 2600 and their closed software strategy, which
Nolan Bushnell is also one of the founders of Modal VR a company that develops a portable large-scale VR system for enterprises to train e.g. security forces. Nolan is on the advisory board of Anti-AgingGames.com and was a Co-Founder of the company, featuring online memory, concentration, and focus games for healthy people over 35. Bushnell's most recent company is BrainRush, a company that uses video game technology in educational software where he is Founder, CEO and Chairman. The company was venture capital funded in 2012. It is based on the idea that many curriculum lessons can be turned into mini-games. Developers can