Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Iain Hewitson Iain Hewitson Iain "Huey" Hewitson (born 4 October 1948 in Otaki), is a New Zealand-born chef, restaurateur, author, and television personality who moved to Australia in 1972. He is best known for his television involvement with Network Ten. He was also the face of supermarket chain BI-LO. Between 1992 and 1998, Hewitson appeared on the Ten lifestyle show "Healthy, Wealthy and Wise", in which he presented the cooking segments. Until December 2005, Hewitson was a regular chef on the networks morning talk program "GMA with Bert Newton". Ensuing programs with his participation include "Huey's TV Dinner" and "Never Trust a