World of Sport (UK TV programme) Greaves, featuring football news, action and live chat was introduced by ITV on Saturday lunchtimes from 1985 to replace the "On The Ball" segment of "World of Sport", enjoying a successful run that ended in 1992 when Sky Sports gained exclusive rights to broadcast English top-flight football. From 1985, "Wrestling" with Kent Walton would follow immediately after "Saint & Greavsie", before being dropped in December 1988, only shortly prior to the popularity of the US World Wrestling Federation promotion (now World Wrestling Entertainment) gaining momentum in the UK in that era via coverage on Sky Television plc from early 1989.
Associated Television Company" ("ABC"), but Associated British Corporation's parent company, which wished to call their station "ABC" and ran a large chain of cinemas under those initials, successfully sued for prior ownership of the name. After ABC had been operating for three weeks the name was changed to Associated TeleVision Ltd (ATV). The logo, designed for ABC and tweaked for ATV, was a "shadowed eye" inspired by the CBS logo and reputedly designed by Lew Grade on a transatlantic flight back from the US. The logo is one of the most recognisable in broadcasting. ABC began broadcasting in its own right on