History of the ICC Cricket World Cup a composite team from East Africa. One notable omission was the South African cricket team who were not competing due to the international sports boycott. West Indies won the first Cricket World Cup by defeating Australia by 17 runs in the final. The next two World Cups held in 1979 and 1983 were again hosted by England. The 1979 Cricket World Cup saw the introduction of the ICC Trophy, a competition used to select non-Test playing teams for the World Cup. Sri Lanka and Canada qualified through the ICC Trophy in 1979. West Indies again won the World Cup tournament,
Cricket World Cup over 2.2 billion television viewers. Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion, and sponsorship rights were sold for a further US$500 million. The 2003 Cricket World Cup matches were attended by 626,845 people, while the 2007 Cricket World Cup sold more than 672,000 tickets. The 2015 World Cup Sold over 1.1 million tickets which was a Record . Successive World Cup tournaments have generated increasing media attention as One-Day International cricket has become more established. The 2003 World Cup in South Africa was the first to sport a mascot, Dazzler the