Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Rose Gray Rose Gray Rose Gray, MBE (28 January 1939 – 28 February 2010) was a British chef and cookery writer. With Ruth Rogers, she set up The River Café in 1987, which won a Michelin star in 1998. It was here that the talents of Jamie Oliver were first spotted. She had a profound influence on a generation of celebrity chefs including Oliver, Theo Randall and Hugh Fearnley-Whittingstall, the latter stating that she had had more influence on him than any other person he had worked with. She wrote a series of cookery books and presented a twelve-part television programme for