Granada plc another since 1935. It was awarded the North of England ITV franchise in 1954, broadcasting as Granada Television. The company also established a chain of television rental shops from 1959 onwards. Granada entered the publishing business in the 1960s: it combined its operations into the publisher Hart-Davis, MacGibbon in 1972. William Collins, Sons acquired Granada Publishing in 1983. During the 1980s, Granada became involved in the British Satellite Broadcasting satellite television company. This went on air in March 1990, but merged with Sky Television plc in November 1990, to form British Sky Broadcasting (BSkyB), in which Granada had a minority
Satellite television the same time can allow free-to-air channels to be viewed even by the people with standard equipment available in the market. Some countries operate satellite television services which can be received for free, without paying a subscription fee. This is called free-to-air satellite television. Germany is likely the leader in free-to-air with approximately 250 digital channels (including 83 HDTV channels and various regional channels) broadcast from the Astra 19.2°E satellite constellation. These are not marketed as a DBS service, but are received in approximately 18 million homes, as well as in any home using the "Sky Deutschland" commercial DBS system.