Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Benny the Chef Benny the Chef Benedetto D'Epiro (born April 26, 1977 in Rome), better known as “Benny the Chef!”, is an Italian chef, culinary teacher, book author, awards winner, television personality and entertainer. A former Rugby player, he graduated in 1996 at the top of his class from IPSSAR, Culinary Institute of Rome. His career began in 1996 when he became chef of Ristorante Barberini in Rome. At age 19, he was the youngest Head Chef in Italy, probably in Europe. In 2008 he wrote his first book "La Cucina Secondo Me! Ricette, Storie e Filosofia di Benny the Chef" (Herald Editore).