Atari Games and Time Warner Interactive Group were all consolidated as Time Warner Interactive. In April 1996, after an unsuccessful bid by Atari founder Nolan Bushnell, Atari Games was sold to WMS Industries (owners of the Williams, and Bally/Midway arcade brands). When Hasbro Interactive bought the remains of Atari Corporation, the console manufacturer, and resurrected the Atari name in the home software arena starting in late 1998, Atari Games was renamed Midway Games West by parent company Midway Games to avoid confusing two Atari brands shortly after the release of "San Francisco Rush 2049" in late 1999. Midway left the arcade market
The Art of Video Games 12-foot projection that included excerpts from most of the 80 games featured in the exhibition with a chipmusic soundtrack written and recorded by 8 Bit Weapon and ComputeHer. An interior gallery included a series of short videos showing the range of emotional responses players of all ages have while interacting with games. Five themed videos addressing the themes of Beginnings, Inspiration, Narrative, Experience and The Future showcased excerpts from interviews with 20 influential figures in the gaming world—Nolan Bushnell, David Cage, Steve Cartwright, Jenova Chen, Don Daglow, Noah Falstein, Ed Fries, Ron Gilbert, Robin Hunicke, Henry Jenkins, Jennifer MacLean, RJ