Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Loeb (supermarket) Loeb (supermarket) Loeb was originally a supermarket chain in Eastern Ontario, Canada and eventually spanned across the country. It was once Ottawa's second-largest supermarket chain behind Loblaws. Each of the stores averaged in size. Loeb was acquired by the Quebec-based supermarket chain Metro in 1999 and converted to the Metro brand in 2008/2009. Loeb began in 1912 when Moses Loeb opened a small wholesale confectionery house in Ottawa, Ontario, Canada. From 1912 to 1950, Loeb was a small wholesale warehouse. Eventually, Loeb grew from that small confectionery house into two large warehouses. For Loeb, the following two decades were those