Malaita Province is Auki, which was established as the Administrative center for Malaita Province in 1909. Tourism is largely underdeveloped in Malaita; Auki is near to the Langa Langa Lagoon, which provides opportunities for snorkeling, and the villagers provide shell making demonstrations. The population of the province is 122,620 (1999). The area of the province is . The Melanesian population of Malaita has unique cultural traditions in social aspects of life. Brideprice is a tradition which is unique to Malaita compared to the other islands of the Solomon Islands. In this practice the groom's parents present customary money of shells and food
South Malaita Island Ruru Movement. High Chief: The ruling chief in South Malaita are those upper-hand people that inherit the chiefly bloodline and right to govern and rule each (Iola). The Ououinemauri is the elect high chief chosen to govern and administer the council of Chief around Small Malaita. The kingdom (Iola) exist in Mwalamwaimwei are subdivided by its boundary and territory with the chain of people who settle according to the tribes and clans across the island. Each Iola is governed by their chief( whether 2,3 or 4 chief) is setup in the kingdom based on their status in the Iola. -