Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Lady Marmalade number one without being released in a major commercially available single format. The song also holds the record for the longest reigning number one on "Billboard"s Mainstream Top 40 chart for an all female collaboration, topping the chart for nine consecutive weeks. "Lady Marmalade" is the best-selling single for Lil' Kim and Mýa. Lil' Kim also held the record for having the longest number one single on the "Billboard" Hot 100 for a female rapper, with "Lady Marmalade" being on the top of the charts for 5 consecutive weeks, until Australian rapper Iggy Azalea's "Fancy" surpassed the record by holding