1996 Singer World Series 1996 Singer World Series The Singer World Series was a quadrangular ODI cricket tournament held in Sri Lanka from 26 August to 7 September 1996. It featured the national cricket teams of Zimbabwe, Australia, India and the hosts, Sri Lanka. The competition was won by Sri Lanka, which defeated Australia in the final. The Singer World Series was the first senior cricket tournament to be held in Sri Lanka after the 1996 Cricket World Cup. Security threats due to the Sri Lankan Civil War and potential terrorist attacks from the LTTE had led Australia to refuse to visit Sri Lanka
Cricket World Cup over 2.2 billion television viewers. Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion, and sponsorship rights were sold for a further US$500 million. The 2003 Cricket World Cup matches were attended by 626,845 people, while the 2007 Cricket World Cup sold more than 672,000 tickets. The 2015 World Cup Sold over 1.1 million tickets which was a Record . Successive World Cup tournaments have generated increasing media attention as One-Day International cricket has become more established. The 2003 World Cup in South Africa was the first to sport a mascot, Dazzler the