Atari Atari Atari SA () is a French corporate and brand name owned by several entities since its inception in 1972, currently by Atari Interactive, a subsidiary of the French publisher Atari, SA. The original Atari, Inc., founded in Sunnyvale, California in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as "Pong" and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s. In 1984, as a result of the video game crash of 1983, the original Atari Inc. was
Ted Dabney their military products section. This work led to him becoming involved in early video imagery products within Ampex, including vidicon systems. By around 1969 Ampex had also hired Nolan Bushnell, who worked alongside Dabney and where they became friends. Bushnell, prior to joining Ampex, had come up with the idea of making a carnival-like pizza place with animatronics and games, and discussed this idea with Dabney. After seeing a computer system at the Stanford Artificial Intelligence Laboratory, the two came up with the concept of using a smaller computer or video systems, adding coin slots, and allowing people to pay