Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Lee's Sandwiches in the Little Saigon of Westminster, California. It featured an expanded menu including deli sandwiches, coffee, and desserts, with the goal of attracting Vietnamese and non-Vietnamese customers alike. There was some disagreement among family members about the new direction. However, the new store was a success. Within a year, the chain opened seven more locations and expanded to many other cities in California. In 2005, Lee's Sandwiches became the first Vietnamese deli-cafe to franchise. By 2006, Lee's had become one of the fastest-growing fast food chains in the western United States. In March 2006, it opened its largest location, at