Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
What's Cooking? with Jamie Oliver videos to observe how a recipe was made before making it. In their review of the game, "Official Nintendo Magazine" commented that the stylus-controlled cooking tutorials are not user-friendly, and the recipe sharing is as good as it could be since players can only use ingredients and methods from recipes that they have unlocked through playing the game. They felt that the game attempts to appeal to gamers rather than aspiring chefs, concluding, "[The game has] some great recipes but the experience is marred by some fiddly cooking games." What's Cooking? with Jamie Oliver What's Cooking? with Jamie Oliver is