Cocoa Krispies 1960s, Sweep (a dog hand puppet from the popular children's television programme "The Sooty Show") became the mascot for Coco Pops. In 1963, Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as Coco Pops, Choco Krispies, and Choco Pops. In recent years, the design of Coco has been refined to give him a younger look. Coco's friends are Shortie Giraffe, Randy Rhino, Alan Anteater, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich, and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch enemies. In 1986, the cereal introduced the mascot
Breakfast cereal Cereal Company (Quaker Oats, but see below) created a cereal made from oats in 1877, manufacturing the product in Akron, Ohio. Separately, in 1888, a trust or holding company combined the nation's seven largest mills into the American Cereal Company using the Quaker Oats brand name. By 1900 technology, entrepreneurship, and the "Man in Quaker Garb"—a symbol of plain honesty and reliability—gave Quaker Oats a national market and annual sales of $10 million. Early in the 20th century, the Quaker Oats Company (formed in 1901 to replace the American Cereal Company) jumped into the world market. Schumacher, the innovator; Stuart,