Sky Television plc Sky Television plc Sky Television plc was a public limited company which operated a nine-channel satellite television service, launched by Rupert Murdoch's News International on 5 February 1989. Sky Television and its rival British Satellite Broadcasting suffered large financial losses and merged on 2 November 1990 to form British Sky Broadcasting (BSkyB). Programming merger took effect on 1 December 1990. Sky Television plc was originally Satellite Television Ltd. (SATV), a consortium set up by Brian Haynes in November 1980. Haynes was a former journalist employed at Thames Television. In 1979 he produced a documentary for the "TV Eye" strand which
Television in the United Kingdom between advertisements and programming. Advertisers purely purchased spots within pre-defined breaks within programming, and had no connection to the programme content. The content and nature of adverts being strictly controlled by the ITA the body controlling commercial television. The first commercial direct-broadcast satellite (DBS, also known as direct-to-home) service in the United Kingdom, Sky Television, was launched in 1989 and used the newly launched Astra satellite at 19.2° east, providing four analogue TV channels. The channels and subsequent VideoCrypt video encryption system used the existing PAL broadcast standard, unlike the winner of the UK state DBS licence, British Satellite Broadcasting