Nolan Bushnell companies to approach to buy Atari. Meanwhile, Steve Ross, CEO of Warner Communications, noticed that his children were hovering around video game cabinets at Walt Disney World. Warner Communications was contacted about Atari by one of its investors to discuss purchasing the company. For $28 million, Warner Communications (now WarnerMedia) bought Atari, bringing the capital they needed for the VCS launch, which took place in August 1977. In November 1978, Bushnell was forced out of the company after a dispute with Warner over its future direction, notably on the lifespan of the Atari 2600 and their closed software strategy, which
William C. Dabney William C. Dabney William Cecil Dabney (1894–1963) was an American industrialist and the first soldier from Louisville, Kentucky injured during World War I. Dabney co-founded the Jones-Dabney manufacturer of paints. Dabney was born to Samuel G. Dabney and Louise Higgins Allen Dabney in Louisville on November 20, 1894. After attending public schools in Louisville, Davney completed his high school education at the Morristown School (now Morristown-Beard School) in Morristown, New Jersey. He then studied at the University of Virginia in Charlottesville, Virginia from 1912 to 1913. Dabney served as vice president and general manufacturer of the Jenkins Graphite Lubrication Company