Nolan Bushnell Wu stated, "Nolan Bushnell deserves to be honored, but this is not the right time for it. It's easy to draw a line between the culture he created at Atari and the structural sexism women in tech face today." The hashtag "#NotNolan" was shared by those with similar complaints about the GDC's choice. The following day, the Advisory Committee reconsidered the selection of Bushnell for the award and announced the Pioneer Award would not be awarded, and instead it would be used that year to "honor the pioneering and unheard voices of the past". GDC further stated that they believed
Nolan Bushnell Craig Sherman and Brian Hecker, with Leonardo DiCaprio envisioned to star as Bushnell. While news of the film was quiet over the next ten years, in March 2018, film financing company Vision Tree was working to start an initial coin offering for cryptocurrency to raise up to for the film, which was set to be produced by DiCaprio's studio Appian Way Productions, Vision Tree, and Avery Productions. In January 2018, the Advisory Committee of the Game Developers Choice Awards announced that Bushnell would receive the Pioneer Award at the March ceremony at the Game Developers Conference (GDC), crediting his role