Atari 2600 set of games. Further, while they could continue to take games they had created for arcade machines to home consoles, this development step cost at least and time to complete, and once on the market, had only about a three-month shelf life before being outdated, making this a risky move. In 1974, Atari had acquired Cyan Engineering, an electronics company founded by Steve Mayer and Larry Emmons, both former colleagues of Bushnell and Dabney from Ampex, and started Atari's Grass Valley Think Tank, where they were involved with coming up with new ideas for arcade games. Based on Bushnell's concern
Nolan Bushnell take any body of knowledge from English language arts to foreign language, geography, multiplication table or chemistry tables, to parts of the human body and gamify the experience. BrainRush calls their underlying technology "Adaptive Practice." They have also developed an open-authoring system allowing users to quickly create games in different topic areas. Between 2010 and 2012, BrainRush ran a test in Spanish language vocabulary learning with over 2200 teachers and 80,000 students across the country and got an increase in learning speed of between 8–10 times traditional learning. BrainRush rolled out the full platform in the Fall of 2013. Bushnell