Cocoa Krispies 1960s, Sweep (a dog hand puppet from the popular children's television programme "The Sooty Show") became the mascot for Coco Pops. In 1963, Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as Coco Pops, Choco Krispies, and Choco Pops. In recent years, the design of Coco has been refined to give him a younger look. Coco's friends are Shortie Giraffe, Randy Rhino, Alan Anteater, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich, and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch enemies. In 1986, the cereal introduced the mascot
Breakfast of Champions copyright systems as he notes meticulously that "Breakfast of Champions" is a registered trademark of General Mills, Inc. for its breakfast cereal products, and that his use of the term is not "intended to disparage their fine products." Vonnegut refers to himself as "Philboyd Studge" in the preface, a name which he claims his friend Knox Burger associated with cumbersome writing. The name appears to have been borrowed from a short story by Edwardian satirist Saki. ("", describes the success of the eponymous breakfast food through bizarrely counter-intuitive advertising.) According to an article in the New York Times Magazine in