Remilitarization of the Rhineland 1935. On 7 June 1935, MacDonald resigned as British Prime Minister due to ailing health and was replaced by Stanley Baldwin of the Conservative Party; the leadership change did not affect British foreign policy in any meaningful way. On October 3, 1935, Italy invaded Ethiopia, and thus began the Abyssinia Crisis. Under strong pressure from a moralistic British public opinion, which was very much in favor of collective security, the British government took the lead in pressing the League of Nations for sanctions against Italy. The decision of the British Prime Minister Stanley Baldwin to take a strong line in
Prime Minister of the United Kingdom introduction of radio, motion pictures, television, and the internet, many used these technologies to project their public image and address the nation. Stanley Baldwin, a master of the radio broadcast in the 1920s and 1930s, reached a national audience in his talks filled with homely advice and simple expressions of national pride. Churchill also used the radio to great effect, inspiring, reassuring and informing the people with his speeches during the Second World War. Two recent Prime Ministers, Margaret Thatcher and Tony Blair (who both spent a decade or more as prime Minister), achieved celebrity status like rock stars, but