Granada plc another since 1935. It was awarded the North of England ITV franchise in 1954, broadcasting as Granada Television. The company also established a chain of television rental shops from 1959 onwards. Granada entered the publishing business in the 1960s: it combined its operations into the publisher Hart-Davis, MacGibbon in 1972. William Collins, Sons acquired Granada Publishing in 1983. During the 1980s, Granada became involved in the British Satellite Broadcasting satellite television company. This went on air in March 1990, but merged with Sky Television plc in November 1990, to form British Sky Broadcasting (BSkyB), in which Granada had a minority
Rupert Murdoch of damaging the British trade union movement. In 1987, the dismissed workers accepted a settlement of £60 million. Murdoch's British-based satellite network, Sky Television, incurred massive losses in its early years of operation. As with many of his other business interests, Sky was heavily subsidised by the profits generated by his other holdings, but convinced rival satellite operator British Satellite Broadcasting to accept a merger on his terms in 1990. The merged company, BSkyB, has dominated the British pay-TV market ever since pursuing direct to home (DTH) satellite broadcasting. By 1996, BSkyB had more than 3.6 million subscribers, triple the