Granada plc another since 1935. It was awarded the North of England ITV franchise in 1954, broadcasting as Granada Television. The company also established a chain of television rental shops from 1959 onwards. Granada entered the publishing business in the 1960s: it combined its operations into the publisher Hart-Davis, MacGibbon in 1972. William Collins, Sons acquired Granada Publishing in 1983. During the 1980s, Granada became involved in the British Satellite Broadcasting satellite television company. This went on air in March 1990, but merged with Sky Television plc in November 1990, to form British Sky Broadcasting (BSkyB), in which Granada had a minority
Independent Broadcasting Authority E&D's engineers also designed and built some of the first digital audio equipment for satellite broadcasting including systems using data packets. E&D's engineers made many important contributions to digital television data-rate reduction whereby the encoding of a standard analogue PAL colour signal requiring some 130 Megabits/second has been reduced to less than 4 Megabits/second as used on current digital television broadcasting. In the late 1980s the IBA was appointed as regulator and transmitter operator for the first DBS (Direct Broadcasting by Satellite) service for the UK and awarded the franchise to BSB (British Satellite Broadcasting). In advance of this, the