Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Mr. Marmalade two begin to play tea. Mr Marmalade asks Lucy if she's angry with him, who says she just wishes he wasn't too busy. Sookie, Lucy's mother, interrupts the tea party and asks Lucy which dress she should wear. Mr Marmalade, who Sookie cannot see, suggests the red one. Sookie leaves and Mr M and Lucy return to their conversation. Mr M tells Lucy he will take her to Mexico, to Cabo San Lucas. Their happiness is put at an end when Mr Marmalade is sent back to the office, leaving Lucy alone again. Sookie then re-enters and tells Lucy that