Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Jamie Oliver he performed in Sydney and Melbourne. Following the entertaining format of his first live show, the 2006 Australian tour featuring special guests including mentor Gennaro Contaldo, and students from Fifteen London. He performed a new song written by Leigh Haggerwood called "Fish Stew" which Oliver cooked to and also drummed along to at the end of the show. The shows were considered by some to be a great success and are featured in a one-off TV documentary called "Jamie Oliver: Australian Diary". Jamie Oliver James Trevor Oliver (born 27 May 1975) is a British chef and restaurateur. His approachable cuisine