Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Vivek Singh (chef) Vivek Singh (chef) Vivek Singh (born 6 May 1971) is an Indian British celebrity chef, restaurateur, and media personality known for his innovative take on Indian cuisine. He is the CEO and Executive Chef of four London based modern-Indian restaurants and one Oxford based modern-Indian restaurant. He started in London with his flagship restaurant The Cinnamon Club, then he opened Cinnamon Kitchen, Cinnamon Soho and Cinnamon Bazaar. The latest addition to the Cinnamon Collection is Cinnamon Kitchen Oxford, Vivek's first UK restaurant outside of London. Singh is a regular face on BBC's Saturday Kitchen, and has been featured on television