Bob Kane devised the character's civilian name, Bruce Wayne, wrote the first Batman story, while Kane provided art. Kane, who had already submitted the proposal for Batman at DC and held a contract, is the only person given an official company credit for Batman's creation. Comics historian Ron Goulart, in "Comic Book Encyclopedia", refers to Batman as the "creation of artist Bob Kane and writer Bill Finger". According to Kane, "Bill Finger was a contributing force on Batman right from the beginning. He wrote most of the great stories and was influential in setting the style and genre other writers would emulate
Comic book pseudonymous writer "Drake Waller" (Arnold Drake and Leslie Waller), penciler Matt Baker and inker Ray Osrin, touted as "an original full-length novel" on its cover. In 1971, writer-artist Gil Kane and collaborators devised the paperback "comics novel" "Blackmark". Will Eisner popularized the term "graphic novel" when he used it on the cover of the paperback edition of his work "A Contract with God, and Other Tenement Stories" in 1978. In 2017, the comic book market size for North America was just over $1 billion with digital sales being flat, book stores having a 1 percent decline, and comic book stores