History of video games market in 1978 with the Odyssey, while toy company Mattel released the Intellivision in 1979, which featured graphics superior to any of its competitors. After both Atari and Fairchild made a strong showing in 1977, the market hit a difficult patch in 1978 when retailers resisted building inventory, believing that the newly emerging electronic handheld market would displace video games. Atari, for example, manufactured 800,000 systems, but proved unable to sell more than 500,000 to retail. This helped precipitate a crisis at the company that saw co-founder and chairman Nolan Bushnell and president Joe Keenan forced out by Atari's parent
Ted Dabney their military products section. This work led to him becoming involved in early video imagery products within Ampex, including vidicon systems. By around 1969 Ampex had also hired Nolan Bushnell, who worked alongside Dabney and where they became friends. Bushnell, prior to joining Ampex, had come up with the idea of making a carnival-like pizza place with animatronics and games, and discussed this idea with Dabney. After seeing a computer system at the Stanford Artificial Intelligence Laboratory, the two came up with the concept of using a smaller computer or video systems, adding coin slots, and allowing people to pay