Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Young Marmalade under the name Marmalade. Young Marmalade Marmalade is a UK-based insurance company whose main business is car insurance for young people. The company uses telematics, a satellite technology that monitors the use of the car the company is insuring. This monitors the way the car is driven, when is driven and sends the information back to Marmalade. This information is used to change the amount Marmalade charges the driver for insurance, if the company identifies a bad driver it will increase their premiums and may cancel their policy. From May to July 2011 this technology allowed the company to cut