Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Robinsons Supermarket Robinsons Supermarket Robinsons Supermarket is a supermarket chain in the Philippines, a division of Robinsons Retail Holdings, Inc. Robinsons Supermarket Corporation is one of the largest supermarket chains in the Philippines today. Its first branch, Robinsons Supermarket Cebu Fuente, opened in 1985. Today, it has 157 branches across the Philippines (and it is also the second largest supermarket chain in terms of number of stores). It has three formats which include Robinsons Selections, Robinsons Easymart & Robinsons Supermarket. Robinsons Supermarket belongs to the Robinsons Retail Holdings Inc. (RRHI) group along with Robinsons Department Store, Handyman Do It Best Center, Robinsons