World of Sport (UK TV programme) Greaves, featuring football news, action and live chat was introduced by ITV on Saturday lunchtimes from 1985 to replace the "On The Ball" segment of "World of Sport", enjoying a successful run that ended in 1992 when Sky Sports gained exclusive rights to broadcast English top-flight football. From 1985, "Wrestling" with Kent Walton would follow immediately after "Saint & Greavsie", before being dropped in December 1988, only shortly prior to the popularity of the US World Wrestling Federation promotion (now World Wrestling Entertainment) gaining momentum in the UK in that era via coverage on Sky Television plc from early 1989.
Associated Television Associated Television Associated Television (ATV), a former British television company, was awarded the franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955 and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956 and was extended until Monday, 29 July 1968. Subsequent to the changes made by the ITA to the regional structure of the Independent Television service, ATV was