The South Bank Show the brand and had first right of access to "The South Bank Show" archives. Sky Arts broadcasts "South Bank Show" archive editions and hosted the South Bank Sky Arts Awards on 25 Jan 2011, presented by Melvyn Bragg, accompanied by a new arrangement of "The South Bank Show" theme. Sky Arts revived "The South Bank Show" with a new series starting 27 May 2012. The theme music is taken from Andrew Lloyd Webber's "Variations" composed in 1977 for his brother, the cellist Julian Lloyd Webber. This is based on the theme from Paganini's "24th Caprice". The brand image of the
The South Bank Show television, notably "Monitor" and BBC Two's "The Lively Arts". It first aired on 14 January 1978, covering many subjects, including Germaine Greer, Gerald Scarfe and Paul McCartney. It is the longest continuously running arts programme on UK television. From the beginning the series' intent was to mix high art and popular culture. This has remained, and the programme has always focused predominantly on art of the 20th and 21st centuries. For much of its life, the show was produced by London Weekend Television (LWT) for the ITV network. In May 2009, ITV announced that the show was to come to