Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Jamie Oliver programmes ("The Naked Chef", "Return of the Naked Chef" & "Happy Days with The Naked Chef") for the BBC, Oliver moved to Channel 4 in the United Kingdom, where his first series was a documentary, "Jamie's Kitchen" which followed the setting up of Fifteen restaurant in London. The restaurant, in Westland Place, London, continues to train young adults who have a disadvantaged background for careers in the restaurant business. In June 2003, Oliver was awarded an MBE for his services to the hospitality industry. Although it is customary to wear a tie for the prestigious event, Jamie Oliver had decided