Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Ted Nolan remained in the position until April 12, 2015. Ted Nolan's success in hockey didn’t come easily to him. He had fought through poverty growing up on the Garden River reserve, in a small house that had no running hot water or electricity. He loved hockey as a kid so much that he would build fires around the well to free up the frozen pump, then he would carry the pail of water to his little rink. Nolan has two sons, Brandon Nolan, a Vancouver Canucks draft pick who last played for the American Hockey League's Albany River Rats, and Jordan