Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Tomb Raider redesigning the story to fit in with the events and gameplay of "Legend". Alongside the development of "Anniversary", an entry for seventh-generation hardware was in development, although it used established gaming architecture from "Legend" and this caused problems for the development team. In 2009, the year after the release of "Underworld", Eidos was bought by Square Enix and later renamed Square Enix Europe, giving Square Enix ownership of the "Tomb Raider" franchise. Alongside "Underworld", the team decided to create a new subseries that featured the character of Lara Croft while not using the "Tomb Raider" moniker and using the aesthetics