Cocoa Krispies 1960s, Sweep (a dog hand puppet from the popular children's television programme "The Sooty Show") became the mascot for Coco Pops. In 1963, Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as Coco Pops, Choco Krispies, and Choco Pops. In recent years, the design of Coco has been refined to give him a younger look. Coco's friends are Shortie Giraffe, Randy Rhino, Alan Anteater, Heftie Hippo, Fanny Flamingo, Osmelda Ostrich, and Kylie Kangaroo, while Crafty Croc and the gorillas are his arch enemies. In 1986, the cereal introduced the mascot
Kellogg Breakfast Council working for Kellogg's competition. The members were provided with a toolkit which included suggested wording for social media posts about cereal. The council members' relationship with Kellogg was not always revealed when the posts were made. In May 2016, the council members' contracts expired, and the council ceased to operate. Kellogg Breakfast Council The Kellogg Breakfast Council was an organization made up of nutrition experts, whose stated purpose on the Kellogg's cereal company website was to provide independent nutrition advice to the company. Council members included a professor of nutrition, a pediatrician, as well as several dietitians. The Breakfast Council