Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Kramer Electronics Kramer Electronics bought Sierra Video, a company that manufactures Broadcast Routing equipment which expanded the Kramer product offering into large format routing products for composite video, RGBHV video and SDI and HD-SDI signals as well as audio signals. Kramer Electronics was founded in 1981 by Joseph Kramer. Dr. Kramer, whose PhD is in pharmaceutical biology, had been working in research and development at a company that manufactured headphones. When that company went out of business, he foresaw the significance of video, then in its infancy, and used the distribution channel that had existed to start selling video products of his