Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Andi Oliver Andi Oliver Andrea Oliver, generally known as Andi Oliver, is an English chef, television and radio broadcaster, and singer. Oliver is a former member of the band Rip Rig + Panic; one of their notable television appearances came when they performed in an episode of the cult comedy show "The Young Ones". She used to co-host the Channel 4 television show "Baadasss TV" alongside Ice-T and frequently appears on the BBC World Service and the BBC's annual coverage of Glastonbury Festival. After 1983, Oliver became involved in Kalimba – an African inspired band. In 1990 she joined forces with her