Jamie Oliver Times" reported they had found mouse droppings, mouldy carcasses and out-of-date meat. In February 2018, JORG confirmed that they had "instructed a firm of real estate agents to ascertain the potential value and market suitability of two of our sites." On 19 February 2018, Barbecoa Ltd went into administration, with Oliver immediately buying back the St Paul's site in a pre-packed agreement via a new subsidiary. From June 2000, Oliver became the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earned him an estimated £1.2 million
Celebrity chef by celebrity chefs have led to increased demands for certain food products. Both Jamie Oliver and Nigella Lawson caused a surge in sales of goose fat after including it in recipes, and Ken Hom's first television series caused a surge in sales of peking ducks. Endorsements by Delia Smith became so well known that the "Delia effect" was added to the British dictionary in 2001. For example, her "How to Cook" series caused a ten percent spike in egg sales alone, and sales of tinned minced beef and Fray Bentos tinned pies went up by around 12 percent following the