Sky Television plc Sky Television plc Sky Television plc was a public limited company which operated a nine-channel satellite television service, launched by Rupert Murdoch's News International on 5 February 1989. Sky Television and its rival British Satellite Broadcasting suffered large financial losses and merged on 2 November 1990 to form British Sky Broadcasting (BSkyB). Programming merger took effect on 1 December 1990. Sky Television plc was originally Satellite Television Ltd. (SATV), a consortium set up by Brian Haynes in November 1980. Haynes was a former journalist employed at Thames Television. In 1979 he produced a documentary for the "TV Eye" strand which
British Satellite Broadcasting (230 watts) satellite was dropped, and no winner was precluded from buying a foreign satellite system. The IBA received five serious bids for the Direct Broadcast Satellite franchises. It also received submissions from The Children's Channel and ITN to make sure their programmes were used on any successful bid. British Satellite Broadcasting won the fifteen-year franchise on 11 December 1986 to operate the Direct Broadcast Satellite System, with a licence to operate three channels. BSB forecast 400,000 homes would be equipped during its first year, but some doubts were cast whether this was possible. The Cable Authority welcomed the service,