Snakes on a Plane its release on home video on January 2, 2007. After witnessing California-based gang boss Eddie Kim brutally beat U.S. Prosecutor Daniel Hayes to death in Hawaii, Sean Jones is escorted by FBI agents Neville Flynn and John Sanders on a Boeing 747-400 to testify in a trial in Los Angeles. Despite increased security for the flight, Kim arranges for a time-release crate full of venomous snakes to be placed in the cargo hold in an attempt to bring down the plane before it reaches Los Angeles International Airport (LAX). To ensure the snakes attack the passengers without the need for
Snakes on a Plane and short film parody competitions. On July 6, 2006, the official "Snakes on a Plane" website started a promotional sweepstakes called "The #1 Fan King Cobra Sweepstakes". The contest made innovative use of the publicity-generating potential of the Internet, requiring contestants to post links on forums, blogs, and websites and collecting votes from the users of those sites. Many of the early fan-made trailers and later other viral videos and commercials circulated via YouTube, and captured media attention there with such titles as: "Cats on a Plane" (which was featured in Joel Siegel's review of "Snakes on a Plane" on