Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Stewarts Supermarket Limited Stewarts Supermarket Limited Stewarts Supermarket Limited (traded as Stewarts and Crazy Prices) was a supermarket chain in Northern Ireland. The chain was purchased by Tesco in March 1997. The company slogans were 'No one delivers value like Stewarts' and 'No one delivers freshness like Stewarts'. A television advertising campaign in the end of the 1980s included a cover version of the song Locomotion, with these slogans replacing 'Come on baby, do the Locomotion'. (The song was then popular because of Kylie Minogue's successful cover of 1998). Crazy Prices' long time advertising theme was alternate lyrics set to the tune Tiger