Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Steinberg's (supermarket) estate company Ivanhoe (which absorbed Cambridge Shopping Centres Ltd in 2001 to become Ivanhoe Cambridge). His restaurant chain Pik-Nik, founded in 1966, lasted until the mid-2010s. Succession for the Steinberg's grocery chain was the subject of a 1974 National Film Board of Canada documentary by Arthur Hammond entitled "After Mr. Sam". Steinberg's (supermarket) Steinberg's (renamed Steinberg in 1961) was a large family-owned Canadian grocery store chain that mainly operated in the province of Quebec and later Ontario. In addition to its flagship supermarket chain, the company operated several subsidiaries across the country. The company went bankrupt in 1992, three years