Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Jumbo (supermarket) Food Group, Edeka and Sperwer Group. On 23 November 2011 it was announced that Jumbo would take over all C1000 stores. As a consequence Jumbo became the second largest supermarket chain in the Netherlands, after Albert Heijn. On 23 October 2014, the supermarket was unveiled as a major sponsor of the UCI World Tour professional cycling team, Team LottoNL-Jumbo. On 26 January 2016 Jumbo announced that it had acquired V&D's restaurant chain, La Place, out of bankruptcy for an undisclosed amount of money. Jumbo (supermarket) Jan and Anita Meurs opened on 18 October 1979, the first Jumbo supermarket in a