Pembrokeshire the subject of a comprehensive assessment in 2013. In 2011 the first solar energy farm in Wales was installed at Rhosygilwen, Rhoshill with 10,000 panels in a field of , generating 1 MW. Pembrokeshire's tourism portal is "Visit Pembrokeshire", run by Pembrokeshire County Council. In 2015 4.3 million tourists visited the county, staying for an average of 5.24 days, spending £585 million; the tourism industry supported 11,834 jobs. Many of Pembrokeshire's beaches have won awards, including Poppit Sands and Newport Sands. In 2018, Pembrokeshire received the most coast awards in Wales, with 56 Blue Flag, Green Coast or Seaside Awards.
Cuisine of Pembrokeshire of the scheme display a logo identifying that the products sold have been made in Pembrokeshire or that they sell local products on the premises. Pembrokeshire Produce Direct is a co-operative of around 70 food producers with their own web site and a central delivery hub which allows the consumer to buy from as many producers as needed and to receive a single delivery. A weekly order cycle allows the majority of a purchaser's order to be specially produced. They were a True Taste Online Retailer of the Year for 2009/10. The majority of vegetables grown in Pembrokeshire are produced