Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Nolan Bushnell is also one of the founders of Modal VR a company that develops a portable large-scale VR system for enterprises to train e.g. security forces. Nolan is on the advisory board of Anti-AgingGames.com and was a Co-Founder of the company, featuring online memory, concentration, and focus games for healthy people over 35. Bushnell's most recent company is BrainRush, a company that uses video game technology in educational software where he is Founder, CEO and Chairman. The company was venture capital funded in 2012. It is based on the idea that many curriculum lessons can be turned into mini-games. Developers can