Atari Games and Time Warner Interactive Group were all consolidated as Time Warner Interactive. In April 1996, after an unsuccessful bid by Atari founder Nolan Bushnell, Atari Games was sold to WMS Industries (owners of the Williams, and Bally/Midway arcade brands). When Hasbro Interactive bought the remains of Atari Corporation, the console manufacturer, and resurrected the Atari name in the home software arena starting in late 1998, Atari Games was renamed Midway Games West by parent company Midway Games to avoid confusing two Atari brands shortly after the release of "San Francisco Rush 2049" in late 1999. Midway left the arcade market
Nolan Bushnell Craig Sherman and Brian Hecker, with Leonardo DiCaprio envisioned to star as Bushnell. While news of the film was quiet over the next ten years, in March 2018, film financing company Vision Tree was working to start an initial coin offering for cryptocurrency to raise up to for the film, which was set to be produced by DiCaprio's studio Appian Way Productions, Vision Tree, and Avery Productions. In January 2018, the Advisory Committee of the Game Developers Choice Awards announced that Bushnell would receive the Pioneer Award at the March ceremony at the Game Developers Conference (GDC), crediting his role