Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Marmalade (software) of its own game studio known as Marmalade Game Studio Ltd. The company announced that after the final iteration in March 2017 the licence server will be turned off and support will cease. In January 2017 GMO Cloud– based in Japan obtains the exclusive rights to use the Marmalade SDK which supports both native and hybrid browser-based apps, accelerating the development of new features and supporting game and app development. In May 2018, GMO Cloud announced the discontinuation of Marmalade. On November 12, 2015 the Marmalade Platform won at The Independent Game Developers' Association Awards 2015 in the category of