World of Sport (UK TV programme) action), the ITV Seven (horse racing), and wrestling with commentator Kent Walton. It also showed sports not seen elsewhere, such as women's hockey, netball, lacrosse, water skiing and stock car racing or sports that were not popular with the British mainstream, such as NASCAR and ice speedway. It featured bizarre sports like the World Barrel Jumping Championships, and even death-defying stunts. It often showed show jumping and other equestrian events, especially in its earlier years, and towards the end of its life it showed snooker extensively. 'Minority' sports were a feature throughout its run. The BBC had purchased the rights
Associated Television "Daily Mirror" newspaper. The company structure was changed several times until 1966, when ATV and ITC both became subsidiaries of the "Associated Communications Corporation" (ACC), formed by turning the old structure on its head. This marked the point where Lew Grade advanced from being the greatest influence over the company to taking control. ATV's main impact was in variety and light entertainment. In the contract and region changes in 1968, ATV lost the weekend franchise in London to the London Television Consortium, later renamed London Weekend Television, but its Midlands contract was renewed and extended for the full seven days.