Nolan Bushnell Wu stated, "Nolan Bushnell deserves to be honored, but this is not the right time for it. It's easy to draw a line between the culture he created at Atari and the structural sexism women in tech face today." The hashtag "#NotNolan" was shared by those with similar complaints about the GDC's choice. The following day, the Advisory Committee reconsidered the selection of Bushnell for the award and announced the Pioneer Award would not be awarded, and instead it would be used that year to "honor the pioneering and unheard voices of the past". GDC further stated that they believed
Nolan Bushnell is also one of the founders of Modal VR a company that develops a portable large-scale VR system for enterprises to train e.g. security forces. Nolan is on the advisory board of Anti-AgingGames.com and was a Co-Founder of the company, featuring online memory, concentration, and focus games for healthy people over 35. Bushnell's most recent company is BrainRush, a company that uses video game technology in educational software where he is Founder, CEO and Chairman. The company was venture capital funded in 2012. It is based on the idea that many curriculum lessons can be turned into mini-games. Developers can