Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
Nolan Bushnell Pizza Place, a competing Pizza/Arcade family restaurant, then purchased Chuck E. Cheese's Pizza Time Theatre and assumed its debt. The newly formed company, ShowBiz Pizza Time, operated restaurants under both brands before unifying all locations under the Chuck E. Cheese's brand by 1992. Today over 500 locations of this restaurant are in business. Bushnell founded Catalyst Technologies, one of the earliest business incubators. The Catalyst Group companies numbered in the double digits and included Androbot, Etak, Cumma, and Axlon. Axlon launched many consumer and consumer electronic products successfully, most notably AG Bear, a bear that mumbled/echoed a child's words back