Nolan Bushnell dispose of the game. Alcorn incorporated many of his own improvements into the game design, such as the ball speeding up the longer the game went on, and "Pong" was born. "Pong" proved to be very popular; Atari released a large number of "Pong"-based arcade games over the next few years as the mainstay of the company. In 1974, Atari entered the consumer electronics market after engineers Harold Lee and Bob Brown approached Alcorn with an idea to develop a home version of "Pong". With a marketing and distribution agreement with Sears, "Pong" sales soared when the unit was released
Nolan Bushnell restaurant executive and focused on Catalyst Technologies. Through 1981 and 1982, Bushnell concentrated on PTT subsidiaries Sente Technologies and Kadabrascope. Sente was a reentry into the coin-operated game business. Arcade cabinets would have a proprietary system and a cartridge slot developed by Data East Corporation, so operators could refresh their games without having to buy whole new cabinets. Kadabrascope was an early attempt at computer assisted animation. In 1983 as the restaurants started to lose money, Sente, though profitable, was sold to Bally for $3.9 million and Kadabrascope was sold to Lucas which became the beginnings of what became Pixar.