Nolan Bushnell not marketed the game well, and decided that his next game would be licensed to a bigger manufacturer. In 1972, Bushnell and Dabney set off on their own, and learned that the name "Syzygy" was in use; Bushnell has said at different times that it was in use by a candle company owned by a Mendocino hippie commune and by a roofing company. They instead incorporated under the name Atari, a reference to a check-like position in the game Go (which Bushnell has called his "favorite game of all time"). They rented their first office on Scott Boulevard in Sunnyvale,
History of video games Sega Enterprises's "Periscope" (1967) and Chicago Coin's "Speedway" (1969) pioneered the adoption of elaborate visual displays and electronic sound effects in the amusement arcade. Consequently, when a recent engineering graduate from Utah with experience running coin-operated equipment named Nolan Bushnell first saw "Spacewar!" at SAIL in late 1969 or early 1970, he resolved to build a coin-operated version for public consumption. Enlisting the aid of an older and more experienced engineer named Ted Dabney, Bushnell built a variant of the game called "Computer Space" in which a single player-controlled spaceship dueled two hardware-controlled flying saucers. Released in late November or