Granada plc another since 1935. It was awarded the North of England ITV franchise in 1954, broadcasting as Granada Television. The company also established a chain of television rental shops from 1959 onwards. Granada entered the publishing business in the 1960s: it combined its operations into the publisher Hart-Davis, MacGibbon in 1972. William Collins, Sons acquired Granada Publishing in 1983. During the 1980s, Granada became involved in the British Satellite Broadcasting satellite television company. This went on air in March 1990, but merged with Sky Television plc in November 1990, to form British Sky Broadcasting (BSkyB), in which Granada had a minority
Television in Sweden responsibility for television broadcasting. Cable television started becoming common in the 1980s. At this time, the cable companies also started relaying international satellite channels. The first Swedish-language satellite channel was TV3 which started in December 1987. Two other early satellite channels were Nordic Channel (later known as Kanal 5), which started in 1989 and TV4, which was launched in 1990. The arrival of commercial satellite channels fueled a debate on allowing advertising on terrestrial services. Eventually, it was decided that a commercial channel would be allowed to broadcast terrestrially. TV4 won the rights to broadcast terrestrially during the autumn of