Lara Croft were produced by Toy Biz, based on the video game version of the character. Playmates Toys released a series of action figures that depict Croft in different outfits and accessories from the video games, later producing figures modelled after Jolie for "Lara Croft: Tomb Raider". Graphic designer Marc Klinnert of Studio OXMOX released scale model kits of the character, and later built a full-scale version. "Arcade: The Videogame Magazine" and "PlayStation Magazine" promoted life-size Croft statues as contest prizes. Spurred by a rumour that Eidos provided Lara Croft autographs, fans wrote to the company to obtain them. The quantity prompted
Lara Croft: Tomb Raider – The Cradle of Life Jeff Bell explained, "[The ad campaign] is more than just a product placement ... the Jeep Wrangler Rubicon is the most capable Jeep ever built, so the heroic and extreme environment in which Lara Croft uses her custom Wrangler Rubicon in "Tomb Raider" is accurate." In the end, Lara's Rubicon had less than two total minutes of screen time in the finished film. "Lara Croft: Tomb Raider – The Cradle of Life" holds a 25% rating out of 171 reviews on Rotten Tomatoes, and a 43/100 rating on Metacritic based on 34 reviews. Audiences polled by Cineascore gave it a