Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Cheese and pickle sandwich British". A recent informal poll by the German supermarket chain ALDI saw it voted as Britain's favourite sandwich. Sean Poulter of the "Daily Mail" described Branston pickle as a "key ingredient" of the sandwich. Celebrity chefs such as Jamie Oliver, Anthony Worrall Thompson and the Hairy Bikers have produced their own recipes for the sandwich. Oliver attributes the sandwich's popularity to the way in which "the crunch of the pickle perfectly complements the smooth softness of the cheese, and the vinegariness of the pickle balances the richness of the cheese." Cheese and pickle sandwich A cheese and pickle sandwich (sometimes