Atari 2600 set of games. Further, while they could continue to take games they had created for arcade machines to home consoles, this development step cost at least and time to complete, and once on the market, had only about a three-month shelf life before being outdated, making this a risky move. In 1974, Atari had acquired Cyan Engineering, an electronics company founded by Steve Mayer and Larry Emmons, both former colleagues of Bushnell and Dabney from Ampex, and started Atari's Grass Valley Think Tank, where they were involved with coming up with new ideas for arcade games. Based on Bushnell's concern
Kramer Electronics Kramer Electronics bought Sierra Video, a company that manufactures Broadcast Routing equipment which expanded the Kramer product offering into large format routing products for composite video, RGBHV video and SDI and HD-SDI signals as well as audio signals. Kramer Electronics was founded in 1981 by Joseph Kramer. Dr. Kramer, whose PhD is in pharmaceutical biology, had been working in research and development at a company that manufactured headphones. When that company went out of business, he foresaw the significance of video, then in its infancy, and used the distribution channel that had existed to start selling video products of his