Atari 2600 set of games. Further, while they could continue to take games they had created for arcade machines to home consoles, this development step cost at least and time to complete, and once on the market, had only about a three-month shelf life before being outdated, making this a risky move. In 1974, Atari had acquired Cyan Engineering, an electronics company founded by Steve Mayer and Larry Emmons, both former colleagues of Bushnell and Dabney from Ampex, and started Atari's Grass Valley Think Tank, where they were involved with coming up with new ideas for arcade games. Based on Bushnell's concern
Bartolini Pickups and Electronics Bartolini Pickups and Electronics Bartolini Pickups and Electronics is an American company who make guitar and bass pickups and electronics, such as pre-wired harnesses, pre-amps, and EQ modules. The company was founded in 1973 by Bill Bartolini, and is based in San Luis Obispo, California. The pickups and electronics are used by luthiers such as Michael Tobias Design, Pedulla, Overwater, Roscoe, Warrior, Elrick, Sukop, Mayones, Novax, Curbow and Zon. Ibanez installs Bartolini pickups on their middle-priced guitars and bases. They are also sold through musical retailers as replacements to upgrade existing instruments. Bill Bartolini began manufacturing magnetic pickups in 1973.