Nolan Bushnell companies to approach to buy Atari. Meanwhile, Steve Ross, CEO of Warner Communications, noticed that his children were hovering around video game cabinets at Walt Disney World. Warner Communications was contacted about Atari by one of its investors to discuss purchasing the company. For $28 million, Warner Communications (now WarnerMedia) bought Atari, bringing the capital they needed for the VCS launch, which took place in August 1977. In November 1978, Bushnell was forced out of the company after a dispute with Warner over its future direction, notably on the lifespan of the Atari 2600 and their closed software strategy, which
Kramer Electronics Kramer Electronics bought Sierra Video, a company that manufactures Broadcast Routing equipment which expanded the Kramer product offering into large format routing products for composite video, RGBHV video and SDI and HD-SDI signals as well as audio signals. Kramer Electronics was founded in 1981 by Joseph Kramer. Dr. Kramer, whose PhD is in pharmaceutical biology, had been working in research and development at a company that manufactured headphones. When that company went out of business, he foresaw the significance of video, then in its infancy, and used the distribution channel that had existed to start selling video products of his