The South Bank Show the brand and had first right of access to "The South Bank Show" archives. Sky Arts broadcasts "South Bank Show" archive editions and hosted the South Bank Sky Arts Awards on 25 Jan 2011, presented by Melvyn Bragg, accompanied by a new arrangement of "The South Bank Show" theme. Sky Arts revived "The South Bank Show" with a new series starting 27 May 2012. The theme music is taken from Andrew Lloyd Webber's "Variations" composed in 1977 for his brother, the cellist Julian Lloyd Webber. This is based on the theme from Paganini's "24th Caprice". The brand image of the
EastEnders theme tune shows since, such as in a "Friends" spoof that featured on "SMTV Live". The drum fill was written and played by Graham Broad. The theme has become widely recognised. A 2008 poll by PRS for Music cited it as the most recognisable piece of music in the UK, beating the national anthem "God Save the Queen". The theme tune was nominated for an Ivor Novello Award in 1985 for Best TV Theme and in 1987 it won the Television and Radio Industries Club Award for Best TV Theme Music. The co-creator of "EastEnders", Tony Holland, was impressed with composer Simon