Granada plc another since 1935. It was awarded the North of England ITV franchise in 1954, broadcasting as Granada Television. The company also established a chain of television rental shops from 1959 onwards. Granada entered the publishing business in the 1960s: it combined its operations into the publisher Hart-Davis, MacGibbon in 1972. William Collins, Sons acquired Granada Publishing in 1983. During the 1980s, Granada became involved in the British Satellite Broadcasting satellite television company. This went on air in March 1990, but merged with Sky Television plc in November 1990, to form British Sky Broadcasting (BSkyB), in which Granada had a minority
Satellite television provide medium power satellite coverage to Western Europe. This was one of the first medium-powered satellites, transmitting signals in K band and allowing reception with small(90 cm) dishes for the first time ever. The launch of Astra beat the winner of the UK's state Direct Broadcast Satellite licence, British Satellite Broadcasting, to the market, and accelerated its demise. By 1987, nine channels were scrambled, but 99 others were available free-to-air. While HBO initially charged a monthly fee of $19.95, soon it became possible to unscramble all channels for $200 a year. Dish sales went down from 600,000 in 1985 to