Malaita Province is Auki, which was established as the Administrative center for Malaita Province in 1909. Tourism is largely underdeveloped in Malaita; Auki is near to the Langa Langa Lagoon, which provides opportunities for snorkeling, and the villagers provide shell making demonstrations. The population of the province is 122,620 (1999). The area of the province is . The Melanesian population of Malaita has unique cultural traditions in social aspects of life. Brideprice is a tradition which is unique to Malaita compared to the other islands of the Solomon Islands. In this practice the groom's parents present customary money of shells and food
South Malaita Island clans and tribes, which are governed within traditionally demarcated regions known as iolas, which are led by a high chief ALAHAOUOU. The Island is refer to as IOLA RAHA, which consist of 8 Iola, namely Hoasitaimwane, Kolutalau, Ououmatawa, Ueniusu, Uenisu Unu, Roasi, Iolairamo and Hailadami. The language spoken by the people of Small Malaita is the Sa'a dialect. The language, however, has variations in pronunciation, grammar and vocabulary from iola to iola. The people practised patrilineal descent, with men having the most say over ownership rights and recognised as head of families, clans and tribes. Women played a much lesser