Nolan Bushnell Wu stated, "Nolan Bushnell deserves to be honored, but this is not the right time for it. It's easy to draw a line between the culture he created at Atari and the structural sexism women in tech face today." The hashtag "#NotNolan" was shared by those with similar complaints about the GDC's choice. The following day, the Advisory Committee reconsidered the selection of Bushnell for the award and announced the Pioneer Award would not be awarded, and instead it would be used that year to "honor the pioneering and unheard voices of the past". GDC further stated that they believed
Nolan Bushnell access, phone calls, and online networked tournaments; and a digital jukebox, capable of storing thousands of songs and downloading new releases. The company died shortly before the dot-com bubble burst with its prototype machines still in development in 1997. Before BrainRush, Bushnell's most recent company was uWink, a company that evolved out of an early project called In10City (pronounced 'Intensity') which was a concept of an entertainment complex and dining experience. uWink was started by Bushnell and his business adviser Loni Reeder, who also designed the original logo for the company. The company has gone through several failed iterations including