Greek mythology next generation of heroes, as well as Heracles, went with Jason in the ship "Argo" to fetch the Golden Fleece. This generation also included Theseus, who went to Crete to slay the Minotaur; Atalanta, the female heroine, and Meleager, who once had an epic cycle of his own to rival the "Iliad" and "Odyssey". Pindar, Apollonius and the "Bibliotheca" endeavor to give full lists of the Argonauts. Although Apollonius wrote his poem in the 3rd century BC, the composition of the story of the Argonauts is earlier than "Odyssey", which shows familiarity with the exploits of Jason (the wandering of
Golden Fleece Company multi-brand offerings of the era), and its distinctive "golden merino" trademark was soon a common sight for Australian motorists. The post-war era saw a massive expansion of Australia's motor industry and car ownership soared. The company was made public in 1947. These were boom times for Golden Fleece and expansion and acquisitions were the trend throughout the 1950s and 1960s. H.C. Sleigh Limited acquired the fledgling "Kangaroo" and "Phillips 66" brands in 1962 and 1967 respectively. During these years, many (if not most) Golden Fleece service stations became roadhouse-style outlets with restaurants and bold signage. Some time during the 60-70's