Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Sandwiches de miga Sandwiches de miga Sandwiches de miga are popular food items in Argentina, Chile and Uruguay, where they are consumed mainly at parties. The sandwiches de miga are similar to the English cucumber sandwich, which is a typical tea-time food, and resembles the Italian tramezzino. The "Academia Argentina de Gastronomia" suggests that the sandwiches may have been introduced into Argentina by immigrants from Northern Italy. In contrast to that story, the Buenos Aires newspaper Clarín suggests that the sandwich was actually invented by local bakers at the Confitería Ideal who had made a sandwich with a recreated English-style bread to satisfy