Hyperlexia Hyperlexia Hyperlexia is a syndrome characterized by a child's precocious ability to read. It was initially identified by Norman E. Silberberg and Margaret C. Silberberg (1967), who defined it as the precocious ability to read words without prior training in learning to read, typically before the age of 5. They indicated that children with hyperlexia have a significantly higher word-decoding ability than their reading comprehension levels. Children with hyperlexia also present with an intense fascination for written material at a very early age. Hyperlexic children are characterized by having average or above-average IQs, and word-reading ability well above what would
Advertising to children media content, so they are not vulnerable to manipulation . Younger children have different understandings of advertisements they see on TV, in comparison to older children. All children can be influenced and persuaded by the advertisements they see. A study by Moore and Lutz questioned children about TV advertisements and found how young and older children's understanding of advertisements differs. Younger children are easily influenced by what they see and do not have as much understanding of the message behind the advertisement. They are more trusting and believe that the product shown in the advertisement will be exactly how it