Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Dia (supermarket chain) 2000 to 2011, Dia was part of the Carrefour Group but following its spin-off it became independent and debuted in Madrid's IBEX 35 stock market on 2 January 2012. The Dia Group purchased the operation of Schlecker (including its 1,127 stores in Spain and 41 stores in Portugal, and four distribution centers) for 70.5 million Euros. In 2014, Dia sold the whole of its business in France to Carrefour for 600 million euros. Although the shops retain the Dia name and logo, Carrefour own-brand products are increasingly replacing Dia's. Dia (supermarket chain) Distribuidora Internacional de Alimentación, S.A. (DIA) is a