Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate
Paddington Bear claims, "I came all the way in a lifeboat, and ate marmalade. Bears like marmalade." He tells them that no-one can understand his Peruvian name, so the Browns decide to call him Paddington after the railway station in which he was found. Paddington's Peruvian name is ultimately revealed to be "Pastuso" (not to be confused with his "Uncle Pastuzo"). Bond originally wanted Paddington to have "travelled all the way from darkest Africa", but his agent advised him that there were no bears in Africa, and thus it was amended to Peru, home of the spectacled bear. They take him home