Nolan Bushnell was later changed for the new home computer division. By 1982, Atari had US$1.3 billion in annual sales and was the fastest-growing company in the history of American business. By 1984, the company had crashed and was split into three pieces to be sold off. The coin-op division became Atari Games. The Consumer division was sold to Jack Tramiel, who folded it into his Tramel Technology, Ltd., which was then renamed Atari Corporation. The budding Ataritel division was sold to Mitsubishi Electric. In 1977, while at Atari, Bushnell purchased Pizza Time Theatre back from Warner Communications. It had been created
Nolan Bushnell customer-side point-of-sale touch-screen terminals in addition to autonomous pizza delivery robots for Little Caesar's Pizza. The plan was for guests to order their food and drinks using screens at each table, on which they may also play games with each other and watch movie trailers and short videos. The multiplayer network type video games that allowed table to table interaction or even with table group play never materialized. Guest often spotted the OSX based machine being constantly re-booted in order to play much simpler casual video games. Another factor that possibly led to the failure of the restaurants was the