Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
T & T Supermarket T & T Supermarket T & T Supermarket is a Canadian supermarket chain which sells primarily numerous forms of Asian foods. The supermarket chain is headquartered in Richmond, British Columbia. In 1993, the first T & T was opened in Burnaby's Metropolis at Metrotown, a shopping centre in the Metrotown area in Metro Vancouver. With rapid expansion, T & T is now Canada's largest Asian supermarket chain. It has eleven stores across British Columbia, five in Alberta (two in Calgary and three in Edmonton), and nine stores in Ontario with eight stores in the Greater Toronto Area including Downtown Toronto,