Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Tops Supermarket Royal Ahold Co., Ltd., a Netherlands-based supermarket operator. In December 1996 and 1998, Robinson sold all of its invested shares to Royal Ahold Co., Ltd. Tops bought all former Food Lion locations in 2004, after the American grocery chain pulled out of Thailand. Tops Supermarket Tops is a grocery chain in Thailand. Formerly part of the US-based Tops Markets LLC, the chain is operated under the name Tops Supermarket in Thailand by the Central Food Retail (CFR), a subsidiary of Central Retail Corporation. In addition to Tops Supermarket, some branches are called Tops Super, Tops Market, Tops Daily and Central