National Lottery (United Kingdom) the games. The majority of National Lottery draws take place on live television. The first National Lottery show (entitled "The National Lottery Live: The First Draw") was at 7 pm on Saturday 19 November 1994. Presented by Noel Edmonds, this was an hour long special, in which 49 contestants competed to become the first person to start the draw, the winner being 18-year-old Deborah Walsh. The first number to be drawn was 30. For its first few years, the TV show took the title "The National Lottery Live", and was presented mainly by Anthea Turner or Bob Monkhouse. Other notable
Lottery utility maximization, as the curvature of the utility function can be adjusted to capture risk-seeking behavior. More general models based on utility functions defined on things other than the lottery outcomes can also account for lottery purchase. In addition to the lottery prizes, the ticket may enable some purchasers to experience a thrill and to indulge in a fantasy of becoming wealthy. If the entertainment value (or other non-monetary value) obtained by playing is high enough for a given individual, then the purchase of a lottery ticket could represent a gain in overall utility. In such a case, the disutility