Cricket World Cup won by the West Indies, who defeated Australia by 17 runs in the final at Lord's. The 1979 World Cup saw the introduction of the ICC Trophy competition to select non-Test playing teams for the World Cup, with Sri Lanka and Canada qualifying. The West Indies won a second consecutive World Cup tournament, defeating the hosts England by 92 runs in the final. At a meeting which followed the World Cup, the International Cricket Conference agreed to make the competition a quadrennial event. The 1983 event was hosted by England for a third consecutive time. By this stage, Sri Lanka
Cricket World Cup over 2.2 billion television viewers. Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion, and sponsorship rights were sold for a further US$500 million. The 2003 Cricket World Cup matches were attended by 626,845 people, while the 2007 Cricket World Cup sold more than 672,000 tickets. The 2015 World Cup Sold over 1.1 million tickets which was a Record . Successive World Cup tournaments have generated increasing media attention as One-Day International cricket has become more established. The 2003 World Cup in South Africa was the first to sport a mascot, Dazzler the