Bara brith its Wales-based stores. Complaints were issued in the press, but the company insisted that the bread was removed because of lack of sales. A survey conducted by British supermarket chain Sainsbury's in 2006 showed that 36% of teenagers in Wales surveyed had never tried bara brith. When responses across the UK were viewed, some 85% of teenagers had never tried the traditional Welsh bread. Celebrity chef Phil Vickery cooked bara brith in Brynsiencyn, Anglesey, in 2011 for a segment on the ITV television series "This Morning". He used a traditional recipe which had been handed down to local chef Nerys
Piccadilly (supermarket chain) Piccadilly (supermarket chain) Piccadilly (Пикадили) is a former Bulgarian supermarket chain operating in Varna and Sofia. Founded as a 51% foreign-owned company in 1995, it opened its first supermarket in Varna in 1994 and became 100% Bulgarian-owned in 2003. Piccadilly was known for its near-complete dominance of the market in Varna to the extent that it prevented large international chains such as Billa from opening new stores. A loyalty program, Piccadilly Club, was started in 2003. On 12 September 2007 the Serbian firm "Delta Holding" bought 85% of the Piccadilly Chain Supermarket. Under the deal, Delta had to invest about