Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Surprise Chef Surprise Chef Surprise Chef was an Australian cooking television show that was broadcast on the Seven Network from 2001 to 2003. It was repeated on Seven HD. The show revolved around the chef Aristos Papandroulakis, who would surprise an unwitting Coles supermarket shopper with an offer to cook dinner for them in their own home. If taken up on the offer, Papandroulakis then set himself to cook a filling meal using only the ingredients available to him from their pantry, fridge or what groceries they had bought. He also set himself a "challenge ingredient"; in one episode this involved using