Boomer Sooner Switzer awarded the game ball to the band (known as "The Pride of Oklahoma") for the non-stop effort and labeled it "The Day The Pride Won". WWE commentator and Oklahoma native Jim Ross uses the fight song as his entrance theme. He also often uses the phrase "Boomer Sooner" to signify a good moment. Boomer Sooner "Boomer Sooner" is the fight song for the University of Oklahoma (OU). The lyrics were written in 1905 by Arthur M. Alden, an OU student and son of a local jeweler in Norman. The tune is taken from "Boola Boola", the fight song of
Texas State Highway 354 Texas State Highway 354 State Highway 354 or SH 354 is a state highway in the Texas Panhandle. This route is a replacement of a portion of SH 5, which was cancelled on September 14, 1944 as it was never built. This section was bypassed, and was renumbered to keep state highway status. SH 354 begins at an intersection with US 385 in the town of Channing. The highway is known as 7th Street in Channing and the road extends to the west of the US 385 intersection as FM 767. SH 354 heads to the east from this intersection