Antenna (radio) the focal point of parabolic reflectors for both transmitting and receiving. He published his work in "Annalen der Physik und Chemie" (vol. 36, 1889). The words "antenna" and "aerial" are used interchangeably. Occasionally the term "aerial" is used to mean a wire antenna. The origin of the word "antenna" relative to wireless apparatus is attributed to Italian radio pioneer Guglielmo Marconi. In the summer of 1895, Marconi began testing his wireless system outdoors on his father's estate near Bologna and soon began to experiment with long wire "aerials" suspended from a pole. In Italian a tent pole is known as
Guglielmo Marconi operations, long after it was apparent that the future of radio communication lay with continuous-wave transmissions which were more efficient and could be used for audio transmissions. Somewhat belatedly, the company did begin significant work with continuous-wave equipment beginning in 1915, after the introduction of the oscillating vacuum tube (valve). The New Street Works factory in Chelmsford was the location for the first entertainment radio broadcasts in the United Kingdom in 1920, employing a vacuum tube transmitter and featuring Dame Nellie Melba. In 1922, regular entertainment broadcasts commenced from the Marconi Research Centre at Great Baddow, forming the prelude to