Pembrokeshire the subject of a comprehensive assessment in 2013. In 2011 the first solar energy farm in Wales was installed at Rhosygilwen, Rhoshill with 10,000 panels in a field of , generating 1 MW. Pembrokeshire's tourism portal is "Visit Pembrokeshire", run by Pembrokeshire County Council. In 2015 4.3 million tourists visited the county, staying for an average of 5.24 days, spending £585 million; the tourism industry supported 11,834 jobs. Many of Pembrokeshire's beaches have won awards, including Poppit Sands and Newport Sands. In 2018, Pembrokeshire received the most coast awards in Wales, with 56 Blue Flag, Green Coast or Seaside Awards.
Cuisine of Pembrokeshire Black made it less popular, with farm specialisation meaning that the breed was substituted for specialised beef or milk breeds. Instead, Hereford (cattle) became popular for beef production while Friesian cattle became popular for milk production. However, the Welsh Black has since made a comeback and is regaining in popularity. Welsh Black meat is now sold across the county at retail outlets and farm shops. Pembrokeshire is also known for its poultry, with the Pembrokeshire turkey having become "as famous as Aylesbury duck". Pembrokeshire geese were also famous, with the county once having a reputation for its "green" or Michaelmas