World of Sport (UK TV programme) action), the ITV Seven (horse racing), and wrestling with commentator Kent Walton. It also showed sports not seen elsewhere, such as women's hockey, netball, lacrosse, water skiing and stock car racing or sports that were not popular with the British mainstream, such as NASCAR and ice speedway. It featured bizarre sports like the World Barrel Jumping Championships, and even death-defying stunts. It often showed show jumping and other equestrian events, especially in its earlier years, and towards the end of its life it showed snooker extensively. 'Minority' sports were a feature throughout its run. The BBC had purchased the rights
Associated Television four trombones, drums and vibraphone in a twelve beat fanfare for the station, by Jack Parnell and arranged by Wally Stott. In addition to this, a variation was produced which only featured a black dot growing and transforming into the white shadowed eye for programmes still being shown in black and white. This ident was used from the introduction of colour in 1969 right until the ATV name ceased to be used in 1982. Company names: On-air names: Initials used: In 2015, ITV Broadcasting Ltd surrendered its rights to the ATV trademark and it was acquired by Associated Television Productions