1996 Cricket World Cup 1996 Cricket World Cup The 1996 Cricket World Cup, also called the Wills World Cup 1996 after its official sponsors, ITC's Wills brand, was the sixth Cricket World Cup, organised by the International Cricket Council (ICC). It was the second World Cup to be hosted by Pakistan and India, and for the first time by Sri Lanka. The tournament was won by Sri Lanka, who defeated Australia in the final at the Gaddafi Stadium in Lahore, Punjab. The Wills World Cup was played in India, Pakistan and Sri Lanka. Controversy dogged the tournament before any games were played; Australia and
Cricket World Cup over 2.2 billion television viewers. Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion, and sponsorship rights were sold for a further US$500 million. The 2003 Cricket World Cup matches were attended by 626,845 people, while the 2007 Cricket World Cup sold more than 672,000 tickets. The 2015 World Cup Sold over 1.1 million tickets which was a Record . Successive World Cup tournaments have generated increasing media attention as One-Day International cricket has become more established. The 2003 World Cup in South Africa was the first to sport a mascot, Dazzler the