Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Homeland (supermarket) Homeland (supermarket) Homeland is a supermarket chain in the United States. Homeland's headquarters is in Oklahoma City, Oklahoma. , it operates 85 supermarkets in Oklahoma, Kansas, Alabama, Georgia and Texas. Most Homeland supermarkets also include a pharmacy. The company used to be the Oklahoma division of Safeway, and it was spun off from Safeway in 1987. The "Homeland" name was adopted in 1988. Homeland filed for Chapter 11 bankruptcy in September 2002, at which point it was bought by and became a subsidiary of Associated Wholesale Grocers. The supermarkets still operate under the "Homeland" name. In June 2007, Homeland purchased