Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
The Chef Presents that any kinescope recordings exist of it. The Chef Presents The Chef Presents was an early Australian television series, which aired from 1957 to 1959 on Melbourne station HSV-7, and was hosted by Willi Koeppen, who became a celebrity in Melbourne due to the series. At one point, the series aired in a 5-minute time-slot, later expanding to a 15-minute timeslot at 7:15 p.m. before being moved to 2:15 p.m., and finally aired at 4:00 p.m. In 1976, long after the series ended, Koeppen mysteriously vanished. One of the earliest cooking shows on Australian television, there is little information available