Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Cheese and pickle sandwich British". A recent informal poll by the German supermarket chain ALDI saw it voted as Britain's favourite sandwich. Sean Poulter of the "Daily Mail" described Branston pickle as a "key ingredient" of the sandwich. Celebrity chefs such as Jamie Oliver, Anthony Worrall Thompson and the Hairy Bikers have produced their own recipes for the sandwich. Oliver attributes the sandwich's popularity to the way in which "the crunch of the pickle perfectly complements the smooth softness of the cheese, and the vinegariness of the pickle balances the richness of the cheese." Cheese and pickle sandwich A cheese and pickle sandwich (sometimes