Generic brand J"). In addition to price and nutrition, evidence suggests that quality is equal to, if not better than, established brands. In the 2007 Whisky Bible several supermarket single malts were rated higher than top-brand distilleries, with Tesco having the highest rating own-brand. Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to
Punk Chef the cooking process. Chefs like Jamie Oliver, Gordon Ramsay and Heston Blumenthal have been inspiring people to improve their cooking habits for years, so it’s great to be able to do the same for the Deaf community". On 3 December 2015 Garthwaite made an Christmas appearance on BBC Two's "See Hear". On November 2017 BSL Zone's "Up For It" kids programme which is produced by Blue Marlin Television, ITV Signpost and Mutt & Jeff for BSLBT invited Punk Chef to appear on one of their series as he meet a young Deaf chef in a kids TV programme. Garthwaite is