Nolan Bushnell companies to approach to buy Atari. Meanwhile, Steve Ross, CEO of Warner Communications, noticed that his children were hovering around video game cabinets at Walt Disney World. Warner Communications was contacted about Atari by one of its investors to discuss purchasing the company. For $28 million, Warner Communications (now WarnerMedia) bought Atari, bringing the capital they needed for the VCS launch, which took place in August 1977. In November 1978, Bushnell was forced out of the company after a dispute with Warner over its future direction, notably on the lifespan of the Atari 2600 and their closed software strategy, which
Nolan Bushnell In 2012 he founded an educational software company called Brainrush, that is using video game technology in educational software. Nolan is credited with Bushnell's Law, an aphorism about games "easy to learn and difficult to master" being rewarding. Bushnell enrolled at Utah State University in 1961 to study engineering and then later business. In 1964, he transferred to the University of Utah College of Engineering, where he graduated with a bachelor's degree in electrical engineering. He was a member of the Pi Kappa Alpha fraternity. He was one of many computer science students of the 1960s who played the historic