Nolan Bushnell dispose of the game. Alcorn incorporated many of his own improvements into the game design, such as the ball speeding up the longer the game went on, and "Pong" was born. "Pong" proved to be very popular; Atari released a large number of "Pong"-based arcade games over the next few years as the mainstay of the company. In 1974, Atari entered the consumer electronics market after engineers Harold Lee and Bob Brown approached Alcorn with an idea to develop a home version of "Pong". With a marketing and distribution agreement with Sears, "Pong" sales soared when the unit was released
Atari, Inc. the game "Go", Bushnell shared with Dabney his gaming-pizza parlor idea, and had taken him to the computer lab at Stanford Artificial Intelligence Laboratory to see the games on those systems. They jointly developed the concept of using a standalone computer system with a monitor and attaching a coin slot to it to play games on. Bushnell and Dabney worked with Nutting Associates to manufacture their product. Dabney developed a method of using video circuitry components to mimic functions of a computer for a much cheaper cost and a smaller space. Bushnell and Dabney used this to develop a variation