Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Century Tower (Chicago) Century Tower (Chicago) The Century Tower Condominiums, formerly known as the Trustees System Service Building, is a historic building located at 182 West Lake Street in the Loop in Chicago, Illinois. The building was designed in 1929 and completed in 1930; at the time of its completion, it was the tallest reinforced concrete building in the world. Its original tenant and namesake was the Trustees Service System, a bank that specialized in consumer loans. Architects Thielbar and Fugard designed the building in the Art Deco style. The building's design consists of a twenty-story main building topped by an eight-story tower