History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Andrew Pears Andrew Pears Andrew Pears was a farmer's son from Cornwall, born around 1770, who invented transparent soap. He moved to London in 1789 from his home in Mevagissey, Cornwall, where he had trained as a barber. He opened a barber's shop in the then-fashionable residential area of Gerrard Street, Soho, and attracted the custom of many wealthy families. He noticed that the London upper classes cultivated a delicate white complexion whereas a tanned face was associated with the working class who toiled in the outdoors. Andrew Pears realised that there was a need for a gentle soap for these delicate