History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Isabella (Millais painting) violently kicks a frightened dog while cracking a nut. Millais and his colleague William Holman Hunt had both produced drawings illustrating episodes from the poem, but only Millais worked his up into a full painting (Hunt's 1868 "Isabella and the Pot of Basil" used a completely different composition). Both drawings used distorted perspective and angular poses characteristic of medieval art, by which the Pre-Raphaelites were influenced. Millais also draws on the precedent of William Hogarth's satirical depictions of an arranged marriage "Marriage à-la-mode". The painting is structured with deliberately distorted perspective, elongating the right hand side of the table and