History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Isabella (Millais painting) Isabella (Millais painting) Isabella (1849), also known as Lorenzo and Isabella, is a painting by John Everett Millais, which was his first work in the Pre-Raphaelite style, created shortly after the formation of the Pre-Raphaelite Brotherhood in the previous year. It was first exhibited at the Royal Academy in 1849, and is now in the collection of the Walker Art Gallery in Liverpool. The painting illustrates an episode from Giovanni Boccaccio's Decameron novel "Lisabetta e il testo di bassilico" (1349 - 1353), reprised by John Keats's poem, "Isabella, or the Pot of Basil", which describes the relationship between Isabella, the