Chloe Sims to Text Santa, a charity initiative set up by ITV, which aims to raise money and awareness for a group of charities, including Crisis, Samaritans and Great Ormond Street Hospital. Sims opened up a salon in Brentwood, Essex called Chloe's Beauty Bar, which offers a range of treatments. She is often filmed for episodes of "The Only Way Is Essex" within this salon. Chloe Sims Chloe Linda Daisy Margaret Sims is an English television personality, glamour model and entrepreneur. She is best known for her self-role in the ITVBe reality series "The Only Way Is Essex". Chloe Sims was born
Reality television in purpose and style. In 1974 a counterpart program, "The Family", was made in the UK, following the working class Wilkins family of Reading. Other forerunners of modern reality television were the 1970s productions of Chuck Barris: "The Dating Game", "The Newlywed Game", and "The Gong Show", all of which featured participants who were eager to sacrifice some of their privacy and dignity in a televised competition. The 1976-1980 BBC series "The Big Time" showed, in each of its 15 episodes, a different amateur in some field (cooking, comedy, football, etc.) trying to succeed professionally in that field, with help