History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The Rescue (painting) The Rescue (painting) The Rescue (1855) is a painting by John Everett Millais depicting a fireman rescuing three children from a house fire, with their mother receiving them back into her arms. Millais witnessed the death of a fireman in the course of a rescue, and decided to depict the subject. The fire brigade had only recently been transformed from private businesses dedicated to the protection of property to a public institution charged to protect life first. Millais sought to create the correct effects of light and smoke by using a sheet of coloured glass and by burning planks of