Avatar (2009 film) before it can reach the Tree of Souls; Quaritch, wearing an AMP suit, escapes from his own damaged aircraft and breaks open the avatar link unit containing Jake's human body, exposing it to Pandora's poisonous atmosphere. Quaritch prepares to slit the throat of Jake's avatar, but Neytiri kills Quaritch and saves Jake from suffocation. With the exceptions of Jake, Norm and a select few others, all humans are expelled from Pandora and sent back to Earth, after which Jake is permanently transferred into his avatar with the aid of the Tree of Souls. In 1994, director James Cameron wrote an
Avatar (2009 film) the same January predictability, and earned most of its gross in 1998. Additionally, "Avatar" established itself as a "must-see" event. Gray said, "At this point, people who are going to see "Avatar" are going to see "Avatar" and would even if the slate was strong." Marketing the film as a "novelty factor" also helped. Fox positioned the film as a cinematic event that should be seen in the theatres. "It's really hard to sell the idea that you can have the same experience at home," stated David Mumpower, an analyst at BoxOfficeProphets.com. The "Oscar buzz" surrounding the film and international