Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy Enterprises Chicago, Illinois, in April 2012. In January 2013, the company said it employed 165. Playboy Enterprises was created in 1953 as the "HMH Publishing Co., Inc." for the purpose of publishing "Playboy". The business quickly expanded and began to develop and distribute a wider range of adult entertainment. It went public in 1971. Christie Hefner, daughter of Hugh Hefner, was the President from 1982, Chairman of the Board and CEO from 1988, until she left the company in 2009. In late 2015, it was announced that the print edition of the magazine would drop all centerfolds. The first magazine without