Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Brazilian Revolution of 1930 for the presidency with the politician João Pessoa Cavalcanti de Albuquerque as a candidate for vice president. Minas Gerais was also divided, unable to generate a consensus for the presidential nominee. Part of the PRM supported the candidacy of Getúlio Vargas. But the "Conservative Concentration" of the PRM, headed by Vice President of the Republic, Fernando de Melo Viana and Justice Minister Augusto Viana do Castelo, supported Dr. Júlio Prestes for the official candidacy of the presidential elections held on 1 March 1930. During the Old Republic (1889–1930), the "coffee with milk policy" was enforced, which was supported by politicians