Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Larry Hagman family war between Christopher and John Ross III. In 1973, his stepfather Richard Halliday died, and Hagman reconciled with his mother, Mary Martin, soon after. The two were close until her death from colon cancer in 1990. In 1954, Hagman married Swedish-born Maj Axelsson (born May 13, 1928, in Eskilstuna, Södermanlands län, Sweden – died May 31, 2016, in Los Angeles, California); they had two children, Heidi Kristina (born 1958) and Preston (born 1962). Longtime residents of Malibu, California, they then moved to Ojai. Hagman was a member of the Peace and Freedom Party since the 1960s. Hagman derided U.S.