Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
2012 Summer Olympic development 2012 Summer Olympic development The 2012 Summer Olympic development process began in 2005, following the successful London bid for the 2012 Summer Olympics, and ran until the games in 2012. While many of the plans were included in the bid portfolio, which gained the favour of the International Olympic Committee (IOC) over the four other bids on 6 July 2005, there were more details released and decisions made afterwards. The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) was created to oversee many of these developments, though such a large-scale event requires the co-operation of many other