History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
John Everett Millais an opera. The 2014 film, "Effie Gray", written by Emma Thompson, featured Tom Sturridge as Millais. The Pre-Raphaelites have been the subjects of two BBC period dramas. The first, entitled "The Love School", was shown in 1975, starring Peter Egan as Millais. The second was "Desperate Romantics", in which Millais is played by Samuel Barnett. It was first broadcast on BBC 2 Tuesday, 21 July 2009. John Everett Millais Sir John Everett Millais, 1st Baronet, (; 8 June 1829 – 13 August 1896) was an English painter and illustrator who was one of the founders of the Pre-Raphaelite Brotherhood. He