History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Pears (soap) breaks down to an addition of artificial colouring and substances whose hypothetical function is either as detergents (i.e., cleaning substances) or stabilisers (i.e., product longevity enhancers). However, even the pre-2009 formula was a far cry from the original one. The latter was completely free of industrial cleaners, free of synthetic colours and (apparently) free of synthetic odorants, whose place was occupied by natural herbal fragrances. However, one unknown in the original formula is the "Pears fragrance essence": because of it, the customer cannot be certain whether the "new" fragrant compounds are indeed all new—or simply formerly unlisted items. During production