Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey novel as completely a satire of the Gothic genre is problematic. Irvine points out that, except in book II, the problems faced by Catherine are not caused by her reading Gothic novels, nor is Catherine's rejection of romantic love following Henry's outburst the climax, but instead is followed by Catherine being summarily expelled from Northanger Abbey after General Tilney discovers that she is not rich as he had been led to believe. Irvine observed that for Catherine her expulsion is a traumatic event that is equal in its emotional impact to the horrors that she had imagined General Tilney committing.