Peru national football team popular culture during the 1900s and 1910s. Over the following decades, Augusto Leguía's government institutionalised the sport into a national pastime by promoting and organising its development. Consequently, the national football team became an important element of Peru's national identity. According to the historian Carlos Aguirre, nationalist fervor spiked during the qualification phase for the 1970 World Cup finals, because the revolutionary government of General Juan Velasco Alvarado tied the national team's success with the alleged cultural, social, and psychological changes spurred by the country's new political project. Peruvian football fans are known for their distinctive cheer "¡Arriba Perú!" ("Onward
Juan Velasco Alvarado law that was never enacted. Peruanismo was also characterized by authoritarianism, as the administration grew away from tolerating any level of dissent, periodically jailing, deporting and harassing suspected political opponents and repeatedly closing and censoring broadcast and print news media, finally expropriating all of the newspapers in 1974 and sending the publishers into exile. A cornerstone of Velasco's political and economic strategy was the implementation by dictate of an agrarian reform program to expropriate farms and diversify land ownership. In its first ten years in power, the Revolutionary Government of the Armed Forces (GRFA) expropriated 15,000 properties (totaling nine million