World in Action output. For the first 35 years of its existence, ITV had a near-monopoly of television advertising revenue. Roy Thomson, who ran Scottish Television famously described ITV as a "licence to print money". In return for this income, the broadcasting regulator insisted that the ITV companies broadcast a proportion of their programmes as public service TV. Out of this was born the network's reputation for serious current affairs, eagerly grabbed by programme makers under Granada's founder Lord Sidney Bernstein. Some of the most prominent figures in 20th-century British broadcasting helped to create "World in Action", in particular Tim Hewat, "the maverick
World of Sport (UK TV programme) biennial WTBA World Championship, and telecasts from the US Professional Bowlers Tour, being included increasingly in later years (Mark Roth becoming the first bowler to convert a 7 - 10 split on television on January 5, 1980 at the ARC Alameda Open in Alameda, California, was possibly the best-remembered of the US telecasts shown on the programme). British stock car drivers such as Barry Lee also greatly benefited from the show's exposure. The programme also occasionally acquired the rights to genuinely major sporting events, such as the Tour de France and the Ryder Cup. Admittedly this was in 1977 when