Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Playboy Bunny by the mother of Ilse Taurins, a Latvian emigre who was dating one of the Playboy Club co-founders at the time, Victor Lownes lll. Ms. Taurins had suggested a costume modeled on the Playboy Magazine trademark, a rabbit or bunny. She had her mother, who was a seamstress, make up a prototype, which was then reviewed at a meeting attended by Playboy Club co-founders Hugh Hefner, Victor Lownes and Arnold Morton, as well as frequent Playboy illustrator LeRoy Neiman. At first, the outfit was underwhelming, looking much like a one piece swimsuit, with a white yarn puff tail and a