Land reforms by country centuries-old system of debt peonage. Further land reform occurred after the 1968 coup by left-wing colonel Juan Velasco Alvarado. The military dictatorship under General Juan Velasco Alvarado (1968–75) launched a large-scale agrarian reform movement that attempted to redistribute land, hoping to break Peru's traditionally inequitable pattern of land holding and the hold of traditional oligarchy. The model used by Velasco to bring about change was the associative enterprise, in which former salaried rural workers and independent peasant families would become members of different kinds of cooperatives. About 22 million acres were redistributed, more land than in any reform program outside
Juan Velasco Damas spending the first months of the new campaign without a club, he signed a three-month contract with Football League Championship side Norwich City, following a successful trial; at the end of the season he left for Panthrakikos FC, freshly promoted to the Superleague Greece. After one-and-a-half seasons of relative playing time, Velasco moved teams in January 2010 but stayed in the country, signing with Athlitiki Enosi Larissa FC. He retired in June of the following year at the age of 34, and in 2013 returned to football, being appointed manager at Xerez CD B. On 13 October 2016, Velasco signed