Bubbles (painting) Bubbles (painting) Bubbles, originally titled A Child's World, is a painting by Sir John Everett Millais that became famous when it was used over many generations in advertisements for Pears soap. During Millais's lifetime it led to widespread debate about the relationship between art and advertising. The painting was one of many child pictures for which Millais had become well known in his later years. It was modelled by his five-year-old grandson William Milbourne James and was based on 17th-century Dutch precursors in the tradition of vanitas imagery, which commented upon the transience of life. These sometimes depicted young boys
Bubbles (painting) reproduce it in his newspaper. When it was reproduced and presented in the weekly newspaper as a colour plate, it was seen by Thomas J. Barratt, managing director of A & F Pears. Barratt purchased the original painting from Ingram for £2,200 which gave him exclusive copyright on the picture. Millais' permission was sought in order to alter the picture by the addition of a bar of Pears Soap, so that it could be used for the purposes of advertising. At the time Millais was one of the most popular artists in Britain and he was initially apprehensive at the