History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
The Conjurer (painting) seems to exemplify the Flemish proverb: "He who lets himself be fooled by conjuring tricks loses his money and becomes the laughing stock of children." Another Flemish proverb, published and widely distributed ca 1480 in Bosch's hometown of 's-Hertogenbosch about the time of this painting, is: "No one is so much a fool as a willful fool." Bosch had used other proverbs as the basis of his painting, such as "The world is a haystack, and each man plucks from it what he can" for his painting, the Hay Wagon. Elina Gertsman's article about this painting explores this painting from