Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy to "Vanity Fair" as opposed to more traditional competitors "GQ" and "Maxim". Playboy announced in February 2017, however, that the dropping of nudity had been a mistake, and furthermore for its March/April issue reestablished some of its franchises, including The Playboy Philosophy and Party Jokes, but dropped the subtitle "Entertainment for Men" inasmuch as gender roles have evolved. The announcement was made by the company's chief creative officer on Twitter with the hashtag #NakedIsNormal. In 2017 the magazine announced it would become a bi-monthly publication. In early 2018, and according to Jim Puzzanghera of the "Los Angeles Times", "Playboy" was