History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Esther (Millais painting) defeat of the Taiping rebellion. In order to create a culturally unspecific effect, he turned it inside out, producing the abstract patterns visible in the painting. Millais creates a dramatic visual effect by vivid contrasts of colours, setting the deep blue of the curtain against the yellow dress and the white columns. The minimising of the narrative aspect of the scene is also in line with the Aestheticist approach of the artists he is imitating and challenging. Esther is depicted adjusting pearls in her hair, as she prepares to place her crown on her head. This gesture is derived from