History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
John Guille Millais embraced horticulture, hunting including big game hunting and wildfowl. As a boy he made a collection of birds shot around the Perthshire coast of Scotland where he spent much of his childhood. This formed the basis of a lifetime collection of around 3,000 specimens that he later housed in a private museum in Horsham in West Sussex, England. Specimens from this collection were depicted by his father in his painting "The Ruling Passion" (also known as "The Ornithologist"). John Guille himself painted a bird in his father's painting "Dew-Drenched Furze". Millais began his career in the army with the Seaforth