Soap bubble into college years. A Swiss university professor, Dr. Natalie Hartzell, has theorized that usage of artificial bubbles for entertainment purposes of young children has shown a positive effect in the region of the child's brain that controls motor skills and is responsible for coordination with children exposed to bubbles at a young age showing measurably better motion skills than those who were not. Soap bubbles have been used as entertainment for at least 400 years, as evidenced by 17th-century Flemish paintings showing children blowing bubbles with clay pipes. The London-based firm A. & F. Pears created a famous advertising campaign
Pears (soap) century Pears was famous for the annual "Miss Pears" competition in which parents entered their children into the high-profile hunt for a young brand ambassador to be used on packaging and in consumer promotions. Many Miss Pears subsequently entered acting or modelling. "Pears' Cyclopaedia" is a one volume encyclopaedia continuously published, in the United Kingdom, since December 1897. Beginning with 2003, a British company called Cert Brands is in charge of marketing and distribution of Pears soap. Pears' unique manufacturing process required the soap to be dried for up to thirteen weeks so that the alcohol used in the process