Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
It Pays to Advertise with his father, using Peale's skill as a publicist to market "the most expensive soap in the world". Sir Henry has never gone in for advertising to any extent, and is inclined to pooh-pooh it. The problem is that Rodney has no capital to fund the necessary factory. The Comtesse returns. She addresses Rodney as if he were Sir Henry. Rodney's French is adequate for him to understand that she wishes to acquire the rights to sell his father's soap in France ("mon père's soap – not Pears', "father's""). Instead he sells her the French rights to his new soap.