Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Dallas (1978 TV series) Larry Hagman in November 2012), sparking another "who-done-it" storyline throughout the remainder of the season. Various cast members from the original series attended his onscreen funeral. Despite initially strong numbers, ratings for the new "Dallas" declined over the three seasons that the show ran before TNT cancelled it in 2014. During the series' heyday, several magazines, books and merchandise were produced. "Dallas" is alleged to have helped partially hasten the downfall of the Eastern Bloc country of Romania during the final years of the Cold War. Romanian President Nicolae Ceaușescu allowed airings of "Dallas", one of the few Western shows