History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Mariana (Millais) is on the floor towards the bottom right corner is a detail that Millais took from Tennyson's poem: "the mouse behind the mouldering wainscots shriek'd or from the crevice peer'd about". Together, Millais' painting and Tennyson's poem create an intriguing storyline for the reader to follow. Mariana (Millais) Mariana is an 1851 oil-on-wood painting by John Everett Millais. The image is based on the solitary Mariana from William Shakespeare's "Measure for Measure", written between 1601 and 1606. In the play, Mariana was to be married, but was rejected when her dowry was lost in a shipwreck. Her story was retold