History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
William Pears Group William Pears Group William Pears Group is one of Britain's largest property companies, with £6 billion of property in London and south-east England. The William Pears Group was founded in 1952, by Bernard Pears (who changed his name from Schleicher on emigrating from Austria) and his son Clive Pears. It is run by Mark Pears with his younger brothers Trevor and David. According to "The Daily Telegraph", Mark Pears is a director of 212 companies, a "complex labyrinth of operating and investment companies", but won't say which is the main holding company or what the group's annual profit is. William