Playboy and mother. However, the publisher of an unrelated men's adventure magazine, "Stag," contacted Hefner and informed him it would file suit to protect their trademark if he were to launch his magazine with that name. Hefner, his wife Millie, and Sellers met to seek a new name, considering "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before Sellers suggested "Playboy". The first issue, in December 1953, was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used originally was taken for a
Playboy to "Vanity Fair" as opposed to more traditional competitors "GQ" and "Maxim". Playboy announced in February 2017, however, that the dropping of nudity had been a mistake, and furthermore for its March/April issue reestablished some of its franchises, including The Playboy Philosophy and Party Jokes, but dropped the subtitle "Entertainment for Men" inasmuch as gender roles have evolved. The announcement was made by the company's chief creative officer on Twitter with the hashtag #NakedIsNormal. In 2017 the magazine announced it would become a bi-monthly publication. In early 2018, and according to Jim Puzzanghera of the "Los Angeles Times", "Playboy" was