Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Andrew Pears Andrew Pears Andrew Pears was a farmer's son from Cornwall, born around 1770, who invented transparent soap. He moved to London in 1789 from his home in Mevagissey, Cornwall, where he had trained as a barber. He opened a barber's shop in the then-fashionable residential area of Gerrard Street, Soho, and attracted the custom of many wealthy families. He noticed that the London upper classes cultivated a delicate white complexion whereas a tanned face was associated with the working class who toiled in the outdoors. Andrew Pears realised that there was a need for a gentle soap for these delicate