Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Pears (soap) from his native Mevagissey to London around 1787. He completed his apprenticeship in 1789, established a barber's shop in Gerrard Street in Soho and began to produce cosmetic products. At that time Soho was a high-end residential area, and Pears' clientele included many wealthy socialites who took pride in their appearance. The fashion among the wealthy of the period was for pristine white complexions; tanned faces were associated with those who laboured outdoors. Pears found that his powders and creams were frequently being used to cover up damage caused by the harshness of the soaps and other beauty products (many