Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Sears, Roebuck & Company Mail Order Building (Los Angeles, California) Deco tower and "Sears" sign became a "beacon for Eastsiders returning home on area freeways," and has been described by the Los Angeles Conservancy as "one of the dominant visual icons of the Eastside" of Los Angeles. The distribution center was closed in January 1992, eliminating jobs for 585 full-time workers and 775 part-timers. The facility's general manager said at the time that the Boyle Heights center was the most expensive that Sears operated, partly because the facilities were "outdated." In 2004, developer MJW Investments announced it had acquired the building and would make it the centerpiece of a proposed