Avatar (2009 film) the Rings" (literature). It was a tougher sell ..." The film received mostly positive reviews. On review aggregator Rotten Tomatoes, the film has a rating of 83% based on 301 reviews, with a rating average of 7.5/10. The site's consensus reads "It might be more impressive on a technical level than as a piece of storytelling, but "Avatar" reaffirms James Cameron's singular gift for imaginative, absorbing filmmaking." On Metacritic — which assigns a weighted mean score — the film has a score of 83 out of 100 based on 35 critics, indicating "universal acclaim". CinemaScore polls conducted during the opening
Avatar (2009 film) said that audience expectations were coloured by "the [same] establishment skepticism that preceded "Titanic"" and suggested the showing reflected the desire for original storytelling. The teaser has been among the most viewed trailers in the history of film marketing, reaching the first place of all trailers viewed on Apple.com with 4 million views. On October 30, to celebrate the opening of the first 3-D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press. The three-and-a-half-minute trailer of the film premiered live on , 2009, during a Dallas Cowboys football game