Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Equitable Building (Chicago) Equitable Building (Chicago) 401 North Michigan is a 35-story skyscraper in the Streeterville area of Chicago, built in 1965 at 401 North Michigan Avenue, along the north bank of the Chicago River. Along with the Tribune Tower and Wrigley Building, it forms the southern gateway to Chicago's famous Magnificent Mile. The building was built atop the site of a cabin belonging to Chicago's first permanent resident, Jean Baptiste Pointe du Sable. In reference to du Sable, the large plaza adjacent to the building has been named Pioneer Court. 401 North Michigan occupies a site with several aspects of historical significance,