Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Pears (soap) breaks down to an addition of artificial colouring and substances whose hypothetical function is either as detergents (i.e., cleaning substances) or stabilisers (i.e., product longevity enhancers). However, even the pre-2009 formula was a far cry from the original one. The latter was completely free of industrial cleaners, free of synthetic colours and (apparently) free of synthetic odorants, whose place was occupied by natural herbal fragrances. However, one unknown in the original formula is the "Pears fragrance essence": because of it, the customer cannot be certain whether the "new" fragrant compounds are indeed all new—or simply formerly unlisted items. During production