Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
The Monarch of the Glen (painting) In 1916 he resold it at Christie's for £5,250. The price in 1892 was the highest made by a Landseer before the 1960s, with the exception of a rumoured price of £10,000 in a private sale of "The Otter Hunt" in 1873, which would have then represented the highest price ever paid for a British painting. The painting was purchased in 1916 by Pears soap company and featured in their advertising. It was sold on to John Dewar & Sons distillery and became their trademark before similarly being used by Glenfiddich. The painting was then acquired as part of the