History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Autumn Leaves (painting) in "The Princess" (1847) may have influenced him: The apple held by the youngest girl at the right may allude to the loss of childhood innocence implied by reference to original sin and the expulsion from the Garden of Eden. After a positive review from F.G. Stephens, Millais wrote to him that he had "intended the picture to awaken by its solemnity the deepest religious reflection. I chose the subject of burning leaves as most calculated to produce this feeling." Autumn Leaves (painting) Autumn Leaves (1856) is a painting by John Everett Millais exhibited at the Royal Academy in 1856.