William Hamling (publisher) of five." The Greenleaf Publishing Company initially published science fiction magazines and a spectrum of similar publications, and it was not until November 1955 that Greenleaf published the first issue of "Rogue" (although it had a cover date of December), a magazine which was competitive with "Playboy", a magazine dealing with sex which had been published for about two years at this time. In 1953, as a solo and unidentified effort, Hugh Hefner's "Playboy" V1#1 appeared without a date late in the year [November]. It was an almost immediate success with that wonderful calendar photo of Marilyn Monroe being reused
Playboy official "Playboy" brand itself can still appear on various merchandise such as perfume and deodorants. While banned in mainland China, the magazine is sold in Hong Kong. In Japan, where genitals of models cannot be shown, a separate edition was published under license by Shueisha. An Indonesian edition was launched in April 2006, but controversy started before the first issue hit the stands. Though the publisher said the content of the Indonesian edition will be different from the original edition, the government tried to ban it by using anti-pornography rules. A Muslim organization, the Islamic Defenders Front (IDF), opposed "Playboy"