William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
Britten-Pears Orchestra Britten-Pears Orchestra The Britten-Pears Orchestra, formerly The Snape Maltings Training Orchestra, is the youth orchestra of the Britten-Pears Young Artists Programme at Snape Maltings, run by the Aldeburgh Festival. Since the very first course in 1972, over 10,000 young artists have attended what started as the Britten–Pears School for Advanced Musical Studies, and is now called the Britten–Pears Young Artist Programme. The programme aims to bridge the gap between conservatoires and professional life, offering unique development and performance opportunities to young musicians. Many have gone on to become leading musicians in their own right. Masterclasses for singers, ensembles, instrumentalists and