History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The Return of the Dove to the Ark plan for the painting was to include the figure of Noah, as well as including several animals in the background. The final omission of these other figures is thought to have been due to his desire to have the painting ready for the Royal Academy exhibition of 1851. "The Return of the Dove to the Ark" was first put on public display at the Royal Academy in April 1851. Millais was surprised to learn that some Roman Catholics who viewed it believed it to be an allegory for the return of the country to the true faith. It was praised