Glamour photography or startled by the viewer. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. During World War II pin-up pictures of scantily clad movie stars were extremely popular among American servicemen. Betty Grable was one of the most famous pin-up models of all time; her pinup in a bathing suit was extremely popular with World War II soldiers. In December 1953, Marilyn Monroe was featured in the first issue of "Playboy" magazine. Bettie Page was the Playboy Playmate of the Month in January 1955. "Playboy" was the first magazine featuring
Playboy (Brazil) March 1990, May 2001 and January 2005; Scheila: February 1998, September 1999, November 2000, December 2001, April 2009). The best-selling issue is the December 1999 issue with Joana Prado "Feiticeira" in the cover, with 1.25 million magazines sold. In 2015, the fortieth year of publication, Abril dedided to stop publishing "Playboy" due to costs given the diminishing circulation could not offset the licensing royalties. Eventually a new deal was set with PBB Entertainment to relaunch the publication starting in March 2016. Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora