Olympic Tower glitterati of that time. The planned use of the building was a groundbreaking concept at that time because it was the first mixed use zoned for Fifth Avenue, which had 21 floors of offices, 30 of condominiums and high-end retail on the first floor. It was constructed by shipping magnate Aristotle Onassis and his company, Victory Development, in joint venture partnership with Arlen Realty & Development Corporation. Olympic Tower was designed by the architectural firm of Skidmore, Owings and Merrill, notable for designing Willis Tower, the former Sears Tower and John Hancock Center in Chicago, among many other high-rise buildings
Merchandise Building forces with Sears-Roebuck & Co. of Chicago in forming a 50/50 ownership in a new company, Simpsons-Sears Limited. The new firm took control of Simpson's catalogue and mail-order business and would open new Sears-style department stores in markets not already served by Simpsons. It was seen as better suited to take on competition with the strong T. Eaton Co. catalogue business and to use Sears marketing principles to expand into smaller Canadian rural and suburban markets. The Toronto Mail Order Building complex - which eventually came to be known by the less cumbersome name of "the Mutual Street Building", continued