Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Pears (soap) century Pears was famous for the annual "Miss Pears" competition in which parents entered their children into the high-profile hunt for a young brand ambassador to be used on packaging and in consumer promotions. Many Miss Pears subsequently entered acting or modelling. "Pears' Cyclopaedia" is a one volume encyclopaedia continuously published, in the United Kingdom, since December 1897. Beginning with 2003, a British company called Cert Brands is in charge of marketing and distribution of Pears soap. Pears' unique manufacturing process required the soap to be dried for up to thirteen weeks so that the alcohol used in the process