William James (Royal Navy officer, born 1881) sat as a subject for several paintings by his grandfather, Millais. The most well-known of these is "Bubbles", in which the five-year-old William is shown gazing enraptured at a bubble he has just blown. When the painting was used in an advertisement for Pears soap, it became famous. The image dogged James throughout his life, and he was regularly nicknamed "Bubbles". James pursued a career in the Royal Navy, rising to hold a number of important positions. Following early service on the training ship HMS "Britannia", he was confirmed in the rank of sub-lieutenant on 15 April 1901. He was
Pears (soap) of which contained arsenic or lead) that were in general use at the time. Pears began to experiment with soap purification and eventually managed to produce a gentle soap based on glycerine and other natural products. The clarity of the soap gave it a novel transparent appearance which provided a marketing advantage. To add to the appeal, Pears gave the soap an aroma reminiscent of an English garden. During the nineteenth century, Pears built a large market for its soap in the United States. In 1835 when his grandson, Francis Pears, joined the business the firm was renamed A &