Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) make space for optimal picture and sound. The release also preserves the film's native 1.78:1 () format as Cameron felt that was the best format to watch the film. The Blu-ray disc contains DRM (BD+ 5) which some Blu-ray players might not support without a firmware update. "Avatar" set a first-day launch record in the U.S. for Blu-ray sales at 1.5 million units sold, breaking the record previously held by "The Dark Knight" (600,000 units sold). First-day DVD and Blu-ray sales combined were over four million units sold. In its first four days of release, sales of "Avatar" on Blu-ray