Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy reportedly "considering killing the print magazine," as the publication "has lost as much as $7 million annually in recent years." However, in the July/August 2018 issue a reader asked if the print magazine would discontinue, and Playboy responded that it was not going anywhere. In September of 2018 the magazine announced it would move to publishing quarterly beginning in 2019. The best-selling "Playboy" edition was the November 1972 edition, which sold 7,161,561 copies. One-quarter of all American college men were buying or subscribing to the magazine every month. On the cover was model Pam Rawlings, photographed by Rowland Scherman. Perhaps