Miss Peru send her representative, Mary Núñez, to the Miss Universe Pageant, because she was prevented from participating by the president of the republic, Juan Velasco Alvarado. He considered the contest was the product of American capitalism, and a country with which he did not have good relations. This was the only occasion in which a Miss Peru did not participate in the Miss Universe except for the 1955 and 1974, when no contest was held. Given the refusal of Alvarado, Mary Núñez was sent to Miss World 1973 in London, England. In 1982, Peru became the first South American country to
Juan Velasco Alvarado law that was never enacted. Peruanismo was also characterized by authoritarianism, as the administration grew away from tolerating any level of dissent, periodically jailing, deporting and harassing suspected political opponents and repeatedly closing and censoring broadcast and print news media, finally expropriating all of the newspapers in 1974 and sending the publishers into exile. A cornerstone of Velasco's political and economic strategy was the implementation by dictate of an agrarian reform program to expropriate farms and diversify land ownership. In its first ten years in power, the Revolutionary Government of the Armed Forces (GRFA) expropriated 15,000 properties (totaling nine million