Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Mark Pears in 1952, by his grandfather Bernard Pears (who changed his name from Schleicher on emigrating from Austria) and his father Clive Pears, and is run by Mark Pears with his younger brothers Trevor and David. Mark Pears has run the company since his father died in 1984, when he was aged 21. According to "The Daily Telegraph", Pears won't allow his photo to be taken, or say which of the 212 companies of which he is a director, a "complex labyrinth of operating and investment companies", is the main holding company or what the group's annual profit might be. In