Glamour photography or startled by the viewer. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. During World War II pin-up pictures of scantily clad movie stars were extremely popular among American servicemen. Betty Grable was one of the most famous pin-up models of all time; her pinup in a bathing suit was extremely popular with World War II soldiers. In December 1953, Marilyn Monroe was featured in the first issue of "Playboy" magazine. Bettie Page was the Playboy Playmate of the Month in January 1955. "Playboy" was the first magazine featuring
Playboy stance, although it often interviews conservative celebrities. After a year-long removal of most nude photos in "Playboy" magazine, the March–April 2017 issue brought back nudity. By spring 1953, Hugh Hefner—a 1949 University of Illinois psychology graduate who had worked in Chicago for "Esquire" magazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and "Children's Activities" magazine as circulation promotions manager—had planned out the elements of his own magazine, that he would call "Stag Party". He formed HMH Publishing Corporation, and recruited his friend Eldon Sellers to find investors. Hefner eventually raised just over $8,000, including from his brother