Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Larry Hagman the CBS legal drama, "The Defenders" In 1964, he made his film debut in "Ensign Pulver", which featured a young Jack Nicholson. That same year, he also appeared in "Fail-Safe", with Henry Fonda. In 1965, Hagman was cast as "genie" Barbara Eden's television "master" and eventual love interest, Air Force Captain (later Major) Anthony Nelson, in the NBC situation comedy "I Dream of Jeannie", which ran for five seasons from 1965 to 1970. The show entered the top 30 in its first year and was NBC's answer to the successful 1960s magical comedies, "Bewitched" on ABC and "My Favorite Martian"