Tobacco Road (play) Tobacco Road (play) Tobacco Road is a play by Jack Kirkland first performed in 1933, based on the 1932 novel of the same name by Erskine Caldwell. The play ran on Broadway for a total of 3,182 performances, becoming the longest-running play in history at the time. As of 2018, it was still the 19th longest-running Broadway show in history, as well as being the second-longest running non-musical ever on Broadway. "Tobacco Road" opened on Broadway at the Theatre Masque (now the John Golden Theatre) on December 4, 1933, transferred to the 48th Street Theatre (demolished in 1955), where it
WHO Framework Convention on Tobacco Control Glantz reveal that "as a financial institution with substantial influence in developing countries, the Bank's publication of CTE threatened to undermine the tobacco companies' economic arguments" about the harmful effects of tobacco control. Indeed, even before the treaty was publicly released, tobacco industry representatives embarked upon a concerted effort to thwart the efforts of FCTC drafters, in addition to participating policy-makers from individual WHO member states. Unable to argue against the overwhelming scientific evidence about tobacco's harmful health effects, the tobacco industry seized upon the FCTC's potential for economic harm. In response to the World Bank's "CTE,"the industry made a