Avatar (2009 film) themselves to change into a Na'vi. "Avatar: A Confidential Report on the Biological and Social History of Pandora", a 224-page book in the form of a field guide to the film's fictional setting of the planet of Pandora, was released by Harper Entertainment on , 2009. It is presented as a compilation of data collected by the humans about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathison. HarperFestival also released Wilhelm's 48-page "James Cameron's Avatar: The Reusable Scrapbook" for children. "The Art of Avatar" was released on , 2009, by Abrams Books. The book features
Avatar (2009 film) in an episode of the Fox Network series "Bones" in the episode "The Gamer In The Grease" (Season 5, Episode 9). "Avatar" star Joel David Moore has a recurring role on the program, and is seen in the episode anxiously awaiting the release of the film. A week prior to the American release, Zoe Saldana promoted the film on Adult Swim when she was interviewed by an animated Space Ghost. McDonald's had a promotion mentioned in television commercials in Europe called "Avatarize yourself", which encouraged people to go to the website set up by Oddcast, and use a photograph of