History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Raoul Millais Raoul Millais Hesketh Raoul Lejarderay Millais (1901–1999), usually known as Raoul or 'Liony' Millais was a portrait painter, equestrian artist and sportsman. He was the grandson of Sir John Everett Millais and the son of John Guille Millais and from them he inherited both his artistic talent and his love of animals and of hunting. His father, John Guille Millais, was an artist, soldier, naturalist, hunter, writer and explorer. Raoul followed his father in each of these roles. He is best known for his equestrian paintings and for his Spanish work, created when he accompanied Ernest Hemingway. Like his contemporary,