Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Playboy (Brazil) Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France. When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of "Time" in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a "Time"-like weekly news magazine ("Veja"), a "Fortune"-like business magazine ("Exame"), and the last of those to get into print, a local issue