Penny Post He circulated mail to 17 shops in the city (effectively post offices) and employed 4 uniformed postmen. Their hats read "Penny Post" and were numbered 1,4,8 and 16 to make the business look bigger. On 5 December 1839 the Uniform Fourpenny Post was introduced by the General Post Office but lasted only 36 days until 9 January 1840 when the Uniform Penny Post was introduced. The penny post box was green. In 1835 Rowland Hill published a pamphlet entitled 'Post Office Reform' which led to various reforms and the introduction of the first postage stamp and convinced Parliament to implement
Penny Black up to to be delivered at a flat rate of one penny, regardless of distance. Postal delivery systems using what may have been adhesive stamps existed before the Penny Black. The idea had at least been suggested earlier in the Austrian Empire, Sweden, and possibly Greece. On 13 February 1837, Sir Rowland Hill proposed to a government enquiry both the idea of a pre-paid stamp and a pre-paid envelope, a separate sheet folded to form an enclosure for carrying letters. Hill was given a two-year contract to run the new system, and together with Henry Cole he announced a competition