William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
The Age of Innocence (painting) name given to the painting after Reynold's death originated with Joseph Grozer in 1794, when he used that title for his stipple engraving of the work. The original title given to the painting by the artist probably was, "A Little Girl", the title of a work exhibited by Reynolds at the Royal Academy. The title Grozer invented began to be used popularly for the painting and later, it was used knowingly as the title of a 1920 novel. The Age of Innocence (painting) The Age of Innocence is an oil on canvas painting by Sir Joshua Reynolds, created in either