Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic Games by six criteria: television viewing figures (40%), internet popularity (20%), public surveys (15%), ticket requests (10%), press coverage (10%), and number of national federations (5%). The category of a sport determines the share of Olympic revenue received by that sport's International Federation. Sports that were new to the 2016 Olympics (rugby and golf) have been placed in Category E. The current categories are: The table below uses official data provided by the IOC. "Note: Although the Games of 1916, 1940, and 1944 had been cancelled, the Roman numerals for those Games were still used because the Summer Games' official titles