History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The Harvesters (painting) (relating to phenomena such as ideas, language, or culture, as they occur or change over a period of time) depiction of both the production and consumption of food. Pears can be seen on the white cloth in front of the upright sitting woman who eats bread and cheese while a figure in the tree to the far right picks pears. The painting shows a large number of activities representative of the 16th-century Belgian rural life. For example, on the far right a person is shaking apples from the tree. In the center left of the painting, a group of villagers