Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Metropolitan Tower (Chicago) White, the Metropolitan Tower was named the Straus Building when completed in 1924. Though it was the first building in Chicago with 30 or more floors, it was never officially designated Chicago's tallest building since the Chicago Temple Building, also completed in 1924, is taller by but has seven fewer floors. The Straus Building and the Chicago Temple Building were the first to take advantage of the 1923 zoning ordinance; before then, no building in Chicago could be taller than . The Metropolitan Tower was at one time called the Continental National Insurance Company Building (later Continental Center I). From