History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Pears (soap) that Pears would not abandon the new formula but "make further improvements, by delivering a scent that more closely resembles" the original formula. Home makers of soap have made soaps using the original eight components of Pears soap. An analysis of the current ingredients list reveals items such as limonene, whose variant called limonene is characterised by a "turpentine-like odour" also typical of frankincense. It is an insecticide as well. However, this item was present in the pre-2009 formula, so the perceived change might be explained by different ingredients and by different proportions of ingredients. The latest 2009 modification mainly