History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The North-West Passage was promoting at the time. The female figure was a professional model, Mrs Ellis, who was later used in another painting, "Stitch, Stitch, Stitch" (1876). The right side of the painting originally depicted two of the sailor's grandchildren, who were modelled by John and Alice Millais, two of Millais' own children. They were shown looking at a globe of the world. But after Millais completed the painting, he became unhappy with the figures of the children, thinking that they distracted the eye from the main figure. He cut out this section of the painting and replaced it with a screen,