Jane Austen "By the author of "Sense and Sensibility"" and Austen's name never appeared on her books during her lifetime. Egerton then published "Pride and Prejudice", a revision of "First Impressions", in January 1813. Austen sold the copyright to "Pride and Prejudice" to Egerton for £110. To maximise profits, he used cheap paper and set the price at 18 shillings. He advertised the book widely and it was an immediate success, garnering three favourable reviews and selling well. Had Austen sold "Pride and Prejudice" on commission, she would had made a profit of £475, or twice her father's annual income. By October
Jane Austen referred to Austen several times with approval and on one occasion ranked her with Shakespeare, Cervantes, and Henry Fielding as among "the fine painters of life". The publication of James Edward Austen-Leigh's "A Memoir of Jane Austen" in 1869 introduced Austen to a wider public as "dear aunt Jane", the respectable maiden aunt. Publication of the "Memoir" spurred the reissue of Austen's novels – the first popular editions were released in 1883 and fancy illustrated editions and collectors' sets quickly followed. Author and critic Leslie Stephen described the popular mania that started to develop for Austen in the 1880s as