Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Pears (soap) article and under Marketing below. Following Barratt's death in April 1914 Lever Brothers took a major shareholding in A & F Pears. The takeover process was completed in 1920 and marketing and other secondary functions moved to Port Sunlight in north-west England, but production continued at Isleworth. In the mid to late 1950s each batch of soap, about 12 a day, was tested to ensure the absence of excess alkali or free fatty acid. Production moved to Port Sunlight in the 1960s when Unilever, successor to Lever Brothers, set up a cosmetic development laboratory on the Isleworth site. A major