Southfork Ranch 2009, "America's Tea Party", which an organizer said drew an estimated crowd of 25,000 to 35,000 attendees. In December 2012, a memorial service was held at the Southfork Ranch after the death of actor Larry Hagman, who starred as J.R. Ewing in the series. A memorial book for fans to sign was set up in the "J.R. Ewing room". Southfork Ranch Southfork Ranch is a conference and event center in Parker, Texas, in the United States, about north of Dallas. The ranch includes the Ewing Mansion, which was the setting for both "Dallas" television series: the original, which first aired
Larry Hagman Martin And Her Son Larry, with orchestra by Mitch Miller. It was released in Australia as a 78 rpm single, catalogue number DO-3409. In 1980, Hagman recorded a single called "Ballad of the Good Luck Charm". During the 1980s, Hagman was featured in a national televised Schlitz beer campaign, playing on – but not explicitly featuring – the J.R. character. He wore the same kind of Western business outfit – complete with cowboy hat – that he wore in his role. The end of each 30-second spot featured a male voice-over saying, "Refreshing Schlitz beer...the gusto's back..." Hagman, grinning into