Once Is Not Enough Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing history to have three consecutive #1 novels on the "New York Times" best seller list. The young and beautiful January Wayne, daughter of stage and film producer Mike Wayne, returns home to New York City after being hospitalized in Switzerland for nearly three years. But home is not what it used to be: the world which January knew
Jacqueline Susann credited with creating the modern-day book tour. Michael Korda, editor of Susann's "Love Machine" said in 1995 that, prior to Susann, "people weren't so much interested in selling books as they were in publishing them." To what had once been considered a "gentleman's profession," she brought a show business sensibility. She toured extensively in support of each book, making appearances at bookstores and on countless television and radio shows. Her books were advertised on the entertainment pages of major newspapers, and Mansfield tested her book covers to see how they appeared on television. She even served coffee and doughnuts to