Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) was then the biggest second weekend of all time. The film experienced another marginal decrease in revenue in its third weekend, dropping 9.4% to $68,490,688 domestically, remaining in first place at the box office, to set a third-weekend record. "Avatar" crossed the $1 billion mark on the 19th day of its international release, making it the first film to reach this mark in only 19 days. It became the fifth film grossing more than $1 billion worldwide, and the only film of 2009 to do so. In its fourth weekend, "Avatar" continued to lead the box office domestically, setting a