Motifs in the James Bond film series demonstrates Western society's patriarchal, individualistic culture. Academic Tricia Jenkins, meanwhile, sees that Bond as "hyperheterosexual", as he is ""more" masculine, "more" sexually desirable, "more" heterosexual than the others around him". Bond girls became a major theme in many Bond film posters, beginning with "Dr. No"; the suggestiveness of the images used had to be toned down in some countries. Bond girls often have highly suggestive names, including "Goldfinger"'s Pussy Galore, which the American censor refused to allow on promotional materials and for the US market she was subsequently referred to as "Miss Galore" or "Goldfinger's personal pilot"; however Honor Blackman
Motifs in the James Bond film series with rockets going astray. Similarly Bond's anti-heroin mission in "Live and Let Die" coincided with President Nixon's 1972 declaration of a War on Drugs, whilst "GoldenEye" played against the backdrop of Ronald Reagan's Strategic Defense Initiative. For the series of Bond novels, Fleming realised that without threatening villains Bond seemed less heroic: this tradition of strong literary villain was brought across to the screen in the Eon series. The third Bond film, "Goldfinger", set a pattern for having a main villain with a loyal and dangerous henchman, a model which was followed in subsequent films. Whilst Bond scholar Glenn Yeffeth