History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
John Everett Millais a kind of "pictorial eco-system." "Mariana" is a painting that Millais painted in 1850-51 based on the play" Measure for Measure" by William Shakespeare and the poem of the same name by Alfred, Lord Tennyson from 1830. In the play, the young Mariana was to be married, but was rejected by her betrothed when her dowry was lost in a shipwreck. This style was promoted by the critic John Ruskin, who had defended the Pre-Raphaelites against their critics. Millais's friendship with Ruskin introduced him to Ruskin's wife Effie. Soon after they met she modelled for his painting "The Order of