World in Action output. For the first 35 years of its existence, ITV had a near-monopoly of television advertising revenue. Roy Thomson, who ran Scottish Television famously described ITV as a "licence to print money". In return for this income, the broadcasting regulator insisted that the ITV companies broadcast a proportion of their programmes as public service TV. Out of this was born the network's reputation for serious current affairs, eagerly grabbed by programme makers under Granada's founder Lord Sidney Bernstein. Some of the most prominent figures in 20th-century British broadcasting helped to create "World in Action", in particular Tim Hewat, "the maverick
Calendar (UK TV programme) in Lincoln. For several years until the early 1980s, viewers served by the Belmont transmitter also received a localised weather forecast produced by the weather department at Anglia. On 28 March 1977, Yorkshire Television launched a six-week breakfast television experiment. "Good Morning Calendar" (a name later reused for its regional news programme in Good Morning Britain) is credited as being the United Kingdom's first breakfast television programme, six years before the launch of the BBC's "Breakfast Time". The programme ran concurrently with a similar ITV Tyne Tees programme, "Good Morning North" for North East viewers. Both series ended after nine