Rogue (magazine) 1955 that Greenleaf published the first issue of "Rogue" (although it had a cover date of December), a magazine which was competitive with "Playboy", a magazine dealing with sex which had been published for about two years at this time. In 1953, as a solo and unidentified effort, Hugh Hefner's "Playboy" V1#1 appeared without a date late in the year [November]. It was an almost immediate success with that calendar photo of Marilyn Monroe being reused to its best advantage. About "Playboy" and Hugh Hefner, Hamling states in a letter to his friend, and lawyer, Stanley Fleishman: "I remember my
Playboy to $84 million in 2009), the Playboy publishing empire is up for sale for $300 million. In December 2009, they further reduced the publication schedule to 10 issues per year, with a combined January/February issue. On July 12, 2010, Playboy Enterprises Inc. announced Hefner's $5.50 per share offer ($122.5 million based on shares outstanding on April 30 and the closing price on July 9) to buy the portion of the company he did not already own and take the company private with the help of Rizvi Traverse Management LLC. The company derives much of its income from licensing rather than