History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
John Ruskin (painting) Glenfinlas, during which the details of the landscape were painted. The last stages of work on the painting were undertaken in Millais' studio in London. By that time Ruskin's wife Effie had fallen in love with Millais. She left Ruskin and sued him for an annulment of the marriage. She and Millais were married the following year. Millais found it very difficult to be in the same room as Ruskin when he was completing the work in London, calling it "the most hateful task I have ever had to perform". As soon as the portrait was finished he broke off