Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
The Gogo Building district along the Chicago River. There are two large red brick buildings along the Chicago River just south of where the river splits, formerly known as the Butler Brothers Warehouse buildings. They were both designed for the Butler Brothers Company, a mail order company, similar to Montgomery Ward's and Sears & Roebuck at the time. The northern structure was designed by Daniel Burnham, a famous Chicago architect, with its completion date being 1913, a year after Burnham’s death. This building only stood for 7 years before being completely demolished and rebuilt exactly as it stood before by the Chicago Union