Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Olympic Games ceremony a standard 18-event program was established. In order to open a Games in ancient Greece the organizers would hold an Inauguration Festival. This was followed by a ceremony in which athletes took an oath of sportsmanship. The first competition, an artistic competition of trumpeters and heralds, concluded the opening festivities. The Olympic opening ceremonies represent the official commencement of an Olympic Games. In recent Olympics, athletic competition began prior to the opening ceremonies. For example, the football competitions for both men and women at the 2008 Summer Olympics began two days prior to the opening ceremonies. The 2014 Winter Olympics