Rogue (magazine) 1955 that Greenleaf published the first issue of "Rogue" (although it had a cover date of December), a magazine which was competitive with "Playboy", a magazine dealing with sex which had been published for about two years at this time. In 1953, as a solo and unidentified effort, Hugh Hefner's "Playboy" V1#1 appeared without a date late in the year [November]. It was an almost immediate success with that calendar photo of Marilyn Monroe being reused to its best advantage. About "Playboy" and Hugh Hefner, Hamling states in a letter to his friend, and lawyer, Stanley Fleishman: "I remember my
Playboy to "Vanity Fair" as opposed to more traditional competitors "GQ" and "Maxim". Playboy announced in February 2017, however, that the dropping of nudity had been a mistake, and furthermore for its March/April issue reestablished some of its franchises, including The Playboy Philosophy and Party Jokes, but dropped the subtitle "Entertainment for Men" inasmuch as gender roles have evolved. The announcement was made by the company's chief creative officer on Twitter with the hashtag #NakedIsNormal. In 2017 the magazine announced it would become a bi-monthly publication. In early 2018, and according to Jim Puzzanghera of the "Los Angeles Times", "Playboy" was