Las Vegas in the 1950s Dunes was the 10th resort on The Strip, which opened on 23 May 1955. The Moulin Rouge, Las Vegas, the first racially integrated hotel was opened on 24 May 24, 1955. In June 1955, Noël Coward was paid a reported $160,000 for a 4-week nightclub performance at the Desert Inn. The New Frontier Hotel was the venue of Elvis Presley's first shows in Las Vegas from 23 April 1956. The 12-story tall Fremont Hotel and Casino located on 200 Fremont Street opened on 18 May 1956 and was then the tallest building in downtown Las Vegas for several years. It
W Las Vegas purchased an adjacent site that had been planned for the Las Ramblas Resort. Edge Resorts then planned to build Edge East, a boutique hotel district, on the newly acquired property to accompany W Las Vegas. The project was cancelled when Starwood pulled out of the partnership in May 2007. Since the launch of Starwood's first W Hotel in 1998, Ross Klein, the senior vice president and chief marketing officer of W Hotels, had wanted to open a W hotel in Las Vegas. However, such plans failed for years to materialize as Klein had difficulty finding an adequate location and partner