Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) incentives offered by the republic's government." Filming lasted for five weeks and the drama was shot on Super 16 mm film. Twenty-first century Dublin streets doubled for nineteenth century Bath, the setting for the novel. Shannon thought some viewers might be annoyed with this and Thompson commented, "But isn't that shot of the Royal Crescent in Bath a bit of a cliché? What we've done is create our own Bath." Lismore Castle in County Waterford was chosen as Northanger Abbey, home of the Tilney family. Higginsbrook House, near County Meath, served as the exterior to the Morland family's home. The