Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Playboy additional pictorials, videos of Playmates and Playboy Cyber Girls that are not featured in the magazine. Archives of past "Playboy" articles and interviews are also included. In September 2005, Playboy launched the online edition of the magazine "Playboy Digital". In 2010, Playboy introduced "The Smoking Jacket", a safe-for-work website designed to appeal to young men, while avoiding nude images or key words that would cause the site to be filtered or otherwise prohibited in the workplace. In May 2011, Playboy introduced i.playboy.com, a complete, uncensored version of its near 700 issue archive, targeting the Apple iPad. By launching the archive