Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Raoul Millais Raoul Millais Hesketh Raoul Lejarderay Millais (1901–1999), usually known as Raoul or 'Liony' Millais was a portrait painter, equestrian artist and sportsman. He was the grandson of Sir John Everett Millais and the son of John Guille Millais and from them he inherited both his artistic talent and his love of animals and of hunting. His father, John Guille Millais, was an artist, soldier, naturalist, hunter, writer and explorer. Raoul followed his father in each of these roles. He is best known for his equestrian paintings and for his Spanish work, created when he accompanied Ernest Hemingway. Like his contemporary,