Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy Enterprises Chicago, Illinois, in April 2012. In January 2013, the company said it employed 165. Playboy Enterprises was created in 1953 as the "HMH Publishing Co., Inc." for the purpose of publishing "Playboy". The business quickly expanded and began to develop and distribute a wider range of adult entertainment. It went public in 1971. Christie Hefner, daughter of Hugh Hefner, was the President from 1982, Chairman of the Board and CEO from 1988, until she left the company in 2009. In late 2015, it was announced that the print edition of the magazine would drop all centerfolds. The first magazine without