William Hamling (publisher) of five." The Greenleaf Publishing Company initially published science fiction magazines and a spectrum of similar publications, and it was not until November 1955 that Greenleaf published the first issue of "Rogue" (although it had a cover date of December), a magazine which was competitive with "Playboy", a magazine dealing with sex which had been published for about two years at this time. In 1953, as a solo and unidentified effort, Hugh Hefner's "Playboy" V1#1 appeared without a date late in the year [November]. It was an almost immediate success with that wonderful calendar photo of Marilyn Monroe being reused
Playboy Bunny by the mother of Ilse Taurins, a Latvian emigre who was dating one of the Playboy Club co-founders at the time, Victor Lownes lll. Ms. Taurins had suggested a costume modeled on the Playboy Magazine trademark, a rabbit or bunny. She had her mother, who was a seamstress, make up a prototype, which was then reviewed at a meeting attended by Playboy Club co-founders Hugh Hefner, Victor Lownes and Arnold Morton, as well as frequent Playboy illustrator LeRoy Neiman. At first, the outfit was underwhelming, looking much like a one piece swimsuit, with a white yarn puff tail and a