Motifs in the James Bond film series demonstrates Western society's patriarchal, individualistic culture. Academic Tricia Jenkins, meanwhile, sees that Bond as "hyperheterosexual", as he is ""more" masculine, "more" sexually desirable, "more" heterosexual than the others around him". Bond girls became a major theme in many Bond film posters, beginning with "Dr. No"; the suggestiveness of the images used had to be toned down in some countries. Bond girls often have highly suggestive names, including "Goldfinger"'s Pussy Galore, which the American censor refused to allow on promotional materials and for the US market she was subsequently referred to as "Miss Galore" or "Goldfinger's personal pilot"; however Honor Blackman
Goldfinger (novel) heroin smuggling operation, British Secret Service operative James Bond is asked by Junius Du Pont, a rich American businessman (whom he briefly met and gambled with in "Casino Royale"), to watch Auric Goldfinger, with whom Du Pont is playing Canasta in order to discover if he is cheating. Bond quickly realises that Goldfinger is indeed cheating with the aid of his female assistant, Jill Masterton, who is spying on DuPont's cards. Bond blackmails Goldfinger into admitting it and paying back DuPont's lost money; he also has a brief affair with Masterton. Back in London, Bond's superior, M, tasks him with