World in Action output. For the first 35 years of its existence, ITV had a near-monopoly of television advertising revenue. Roy Thomson, who ran Scottish Television famously described ITV as a "licence to print money". In return for this income, the broadcasting regulator insisted that the ITV companies broadcast a proportion of their programmes as public service TV. Out of this was born the network's reputation for serious current affairs, eagerly grabbed by programme makers under Granada's founder Lord Sidney Bernstein. Some of the most prominent figures in 20th-century British broadcasting helped to create "World in Action", in particular Tim Hewat, "the maverick
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