Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic Games the time. Numbers declined for the 1904 Games in St. Louis, Missouri, United States, due in part to the lengthy transatlantic boat trip required of the European competitors, and the integration with the Louisiana Purchase Exposition World's Fair, which again spread the event out over an extended period. In contrast with Paris 1900, the word "Olympic" was used for practically every contest, including those exclusively for school boys or for Irish-Americans. A series of smaller games were held in Athens in 1906. The IOC does not currently recognise these games as being official Olympic Games, although many historians do. The