Juan Velasco Alvarado eat breakfast in [that is, invade] Santiago" "¡Campesino, el patrón no comerá más de tu pobreza!" ("Farmer, the land owner will never again feed off your poverty!") Juan Velasco Alvarado Juan Francisco Velasco Alvarado (June 16, 1910 – December 24, 1977) was a left-wing Peruvian General who served as the 58th President of Peru from 1968 to 1975 under the title "[1st] President of the Revolutionary Government of the Armed Forces". Juan Velasco was born in Castilla, a city near Piura on Peru's north coast. He was the son of Manuel José Velasco, a medical assistant, and Clara Luz Alvarado,
The Selling of the President 1968 The Selling of the President 1968 The Selling of the President 1968 is a 1969 book by American author Joe McGinniss. It was published by Trident Press in October, 1969. The title is a play on the Making of the President books by Theodore White. The book describes the marketing of Richard Nixon during the 1968 presidential campaign. It has been described as "a classic of political journalism" and a "classic of campaign reporting that first introduced many readers to the stage-managed world of political theater." It was reprinted in 1988 under the title "The Selling of the President". McGinniss