Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) their friend and bring them, so that they can enjoy it. They want to be the person to bring them the news that this is something worth having in their life." After the film's release and unusually strong box office performance over its first two weeks, it was debated as the one film capable of surpassing "Titanic"s worldwide gross, and its continued strength perplexed box office analysts. Other films in recent years had been cited as contenders for surpassing "Titanic", such as 2008's "The Dark Knight", but "Avatar" was considered the first film with a genuine chance to do so,