Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Tower Building, Liverpool Tower Building, Liverpool Tower Buildings is a former office block in the city of Liverpool, Merseyside, England. It stands with its longer front on the east side of the Strand, and extends round the corner into Water Street. The building is located directly opposite the Royal Liver Building, which was designed by the same architect. Earlier buildings on the site have been a sandstone mansion, and a later fortified house known as the Tower of Liverpool. After this was demolished in 1819, it was replaced in 1846 by the first structure to be named Tower Buildings. The present structure is