Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
John Everett Millais an opera. The 2014 film, "Effie Gray", written by Emma Thompson, featured Tom Sturridge as Millais. The Pre-Raphaelites have been the subjects of two BBC period dramas. The first, entitled "The Love School", was shown in 1975, starring Peter Egan as Millais. The second was "Desperate Romantics", in which Millais is played by Samuel Barnett. It was first broadcast on BBC 2 Tuesday, 21 July 2009. John Everett Millais Sir John Everett Millais, 1st Baronet, (; 8 June 1829 – 13 August 1896) was an English painter and illustrator who was one of the founders of the Pre-Raphaelite Brotherhood. He