History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
John Ruskin (painting) has been exhibited several times, including exhibitions on the Pre-Raphaelites at Tate Britain in London in 1984 and in 2004. It is valued at £7.0 million. John Ruskin (painting) John Ruskin is a painting of the leading Victorian art critic John Ruskin (1819–1900). It was painted by the Pre-Raphaelite artist John Everett Millais (1829–1896) during 1853–54. John Ruskin was an early advocate of the Pre-Raphaelite group of artists and part of their success was due to his efforts. The painting depicts Ruskin in front of a waterfall in Glenfinlas, Scotland. Ruskin and Millais spent the summer of 1853 together at