What Lies Ahead on AMC. It received 7.3 million viewers and attained a 4.8HH rating, breaking the record for the most-watched drama in the history of cable television. It received the second highest viewership of the week ending October 16, scoring higher than "Jersey Shore" but less than a 2011 NFL season game between the Detroit Lions and the Chicago Bears. "What Lies Ahead" achieved similar feats, attaining a 3.8 rating—translating to 4.8 million viewers—in the 18-49 demographic, according to Nielsen ratings. In the 25–54 demographic, it garnered 4.2 million viewers. Total viewership after two encore presentations was 11 million viewers, an increase
International Standard Book Number on how large the publishing industry is within a country. The initial ISBN configuration of recognition was generated in 1967, based upon the 9-digit Standard Book Numbering (SBN) created in 1966. The 10-digit ISBN format was developed by the International Organization for Standardization (ISO) and was published in 1970 as international standard ISO 2108 (the SBN code can be converted to a ten-digit ISBN by prefixing it with a zero digit "0"). Privately published books sometimes appear without an ISBN. The International ISBN agency sometimes assigns such books ISBNs on its own initiative. Another identifier, the International Standard Serial Number