New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
Hard Rock Hotel and Casino (Las Vegas) Hard Rock Hotel and Casino (Las Vegas) The Hard Rock Hotel and Casino is a resort near the Las Vegas Strip in Paradise, Nevada. It is owned by Virgin Hotels in partnership with an investment group, and operated by Warner Gaming. It is planned to be renovated and rebranded as Virgin Hotels Las Vegas. The property is located on on the corner of Harmon and Paradise Road. Features of the property include the hotel tower, a casino, Tahitian-style beach and swimming pool, a nightclub, six restaurants, three cocktail lounges, several retail stores, a spa, a poker room, and "The Joint",