Once Is Not Enough offered a multiple-choice "audience participation" review, in which the reader was given four choices (ludicrous, bad, terrible, horrendous) by which to evaluate the movie. Despite the reviews, the film was a commercial success, earning $15.7 million at the box office (equivalent to $65.2 million in 2017). Brenda Vaccaro, as Linda Riggs, received an Oscar nomination for her performance. Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing
Jacqueline Susann in which she played Lola (later Jackie) the Cigarette Girl to Amsterdam's nightclub emcee. In 1951, she hosted "Jacqueline Susann's Open Door" (DuMont), the premise of which was to help people—most of whom had experienced hardships—find jobs. She also appeared in such series as "Danger" (CBS), "Studio One" (CBS), and "Suspense" (CBS), but found herself typecast: "I got cast as what I looked like—a glamorous divorcée who gets stabbed or strangled." In the summer of 1956, she appeared in NBC's revival of the panel show "This Is Show Business", which was produced by her husband. In addition to her acting