Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Olympic video games up to the Olympic Games each game is intended to cover. Official IOC licenses became a norm since the first official game, "Olympic Gold", was released in time for the 1992 Summer Olympics. This is unrelated to the discussion surrounding having video games be included as an Olympic sport. Companies like Epyx, Accolade, U.S. Gold and Konami developed many of the early games. The genre is often overlooked by the gaming industry and considered little more than a novelty or memorabilia attached to the event, with some considering it as purely an exercise in licensing and merchandise. Gameplay is the