I'm Forever Blowing Bubbles was adopted by West Ham's supporters in the late 1920s and is now one of the most recognisable club anthems in English football along with the similarly adopted "You'll Never Walk Alone", "Blue Moon", "Blue is the Colour" and "Blaydon Races". "I'm Forever Blowing Bubbles" was introduced to the club by former manager Charlie Paynter in the late twenties. A player, Billy J. "Bubbles" Murray who played for the local Park School had a resemblance to the boy in the "Bubbles" painting by Millais used in a Pears soap commercial of the time. Headmaster Cornelius Beal began singing the tune
Bubbles (painting) reproduce it in his newspaper. When it was reproduced and presented in the weekly newspaper as a colour plate, it was seen by Thomas J. Barratt, managing director of A & F Pears. Barratt purchased the original painting from Ingram for £2,200 which gave him exclusive copyright on the picture. Millais' permission was sought in order to alter the picture by the addition of a bar of Pears Soap, so that it could be used for the purposes of advertising. At the time Millais was one of the most popular artists in Britain and he was initially apprehensive at the