William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
The Order of Release the other, labelled "accepted". The title of the painting was adopted for the book "The Order of Release" by William Milbourne James about the love triangle, and also of a radio play about it broadcast in 1998. The painting of the picture is dramatised onstage in the play "Mrs Ruskin" (2003) by Kim Morrissey, and in the TV series "Desperate Romantics" (2009). The Order of Release The Order of Release, 1746 is a painting by John Everett Millais exhibited in 1853. It is notable for marking the beginnings of Millais's move away from the highly detailed Pre-Raphaelitism of his early