Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Larry Hagman they both concluded it was perfect for him. Hagman based his portrayal in part on memories of the eldest son who had won the Antelope Tool Company succession battle. "Dallas" became a worldwide success, airing in 90 countries - most notably the United Kingdom, where it saw its highest viewership outside the United States and was regularly enjoyed by members of the country's Royal Family - and inspiring several primetime soaps. Hagman became one of the best-known television stars of the era. Producers were keen to capitalize on that love/hate family relationship of J.R., building anticipation to a fever-pitch in