William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
Isabella (Millais painting) violently kicks a frightened dog while cracking a nut. Millais and his colleague William Holman Hunt had both produced drawings illustrating episodes from the poem, but only Millais worked his up into a full painting (Hunt's 1868 "Isabella and the Pot of Basil" used a completely different composition). Both drawings used distorted perspective and angular poses characteristic of medieval art, by which the Pre-Raphaelites were influenced. Millais also draws on the precedent of William Hogarth's satirical depictions of an arranged marriage "Marriage à-la-mode". The painting is structured with deliberately distorted perspective, elongating the right hand side of the table and