Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic Games distance was chosen to ensure that the race finished in front of the box occupied by the British royal family. Thus the marathon had been for the first games in 1896, but was subsequently varied by up to due to local conditions such as street and stadium layout. At the six Olympic games between 1900 and 1920, the marathon was raced over six distances. At the end of the 1908 marathon the Italian runner Dorando Pietri was first to enter the stadium, but he was clearly in distress, and collapsed of exhaustion before he could complete the event. He was