Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Metropolitan Tower (Chicago) of this ornament, the building is sometimes referred to as the "Beehive Building." Just beneath the beehive are four carillon bells ranging in weight from 1,500 to 7,000 pounds, unused for many years until restored in 1979 for the Chicago visit of Pope John Paul II. At one time, the bells chimed the well-known Cambridge Quarters on the quarter-hours. The base has been altered from its original design: rectangular window openings replaced giant arches on Michigan Avenue and Jackson Boulevard. At one time, the thirtieth floor was the Straus Tower Observatory, which was open to the public for viewing the