Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Vargas Era grievances with ruling regime in the Northeast and Rio Grande do Sul, Getúlio Vargas chose João Pessoa of the Northeast state of Paraíba as his vice-presidential candidate in 1930. With the understanding that the dominance of the landowners in the rural areas was to continue under Liberal Alliance government, the Northeastern oligarchies were thus integrated into the Vargas alliance in a subordinate status via a new political party, the Social Democratic Party (PSD). As a candidate in 1930, Vargas utilized populist rhetoric to promote middle class concerns, thus opposing the primacy (but not the legitimacy) of the paulista coffee oligarchy