New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
Allure Las Vegas adjacent property. Due to its location on the northside of Sahara Avenue which serves as the southern boundary of Las Vegas, Allure is the tallest building "within" Las Vegas city proper. In 1987, developer Andrew Fonfa purchased five acres on West Sahara Avenue, near the northern end of the Las Vegas Strip. At the time, Fonfa planned to build a hotel on the property, as he expected Circus Circus Enterprises to construct the Excalibur Hotel and Casino nearby, thus increasing tourism for the northern Las Vegas Strip. The Excalibur was ultimately built at the southern end of the Las Vegas