Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Formerly Known that Christian hip-hop is not lame." Hill considered "Let There be Light", featuring Lecrae, a personal favorite. Wildes listed "Fools Gold", featuring Sho Baraka and Swoope, and "Michael Jackson", featuring Thi'sl, Rich Perez, R-Swift, and Bubba Watson, as the two songs which he liked the best. "Michael Jackson" sampled a line from Kanye West and was based around the concept of Christians being former sinners who were "bad real bad Michael Jackson". Wildes noted the humorous intent of the appearance of golfer Bubba Watson and stated that it "closes out a fine project". Formerly Known Formerly Known is the second