Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy (Brazil) Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France. When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of "Time" in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a "Time"-like weekly news magazine ("Veja"), a "Fortune"-like business magazine ("Exame"), and the last of those to get into print, a local issue