Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
John Hancock Building LEED (Leadership in Energy and Environmental Design) certification. On April 28, 2004, the then-head of Manulife's Boston operations announced that the building would be renamed the "John Hancock Building." According to Manulife, this is not quite correct; the building, completed in fall of 2004, will house the John Hancock Wealth Management Group and will bear conspicuous "John Hancock" exterior and interior signage featuring the John Hancock logo. However, the company will refer to the building simply as "601 Congress." Only time will tell whether this notable Seaport district building will become known in common parlance as the fourth "John Hancock