Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) New York Times" opined that the film is "Cameron's long apologia for pantheism [...] Hollywood's religion of choice for a generation now", while Saritha Prabhu of "The Tennessean" called the film a "misportrayal of pantheism and Eastern spirituality in general", and Maxim Osipov of "The Hindustan Times", on the contrary, commended the film's message for its overall consistency with the teachings of Hinduism in the "Bhagavad Gita". Annalee Newitz of io9 concluded that "Avatar" is another film that has the recurring "fantasy about race" whereby "some white guy" becomes the "most awesome" member of a non-white culture. Michael Phillips of