Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Metropolitan Tower (Chicago) of this ornament, the building is sometimes referred to as the "Beehive Building." Just beneath the beehive are four carillon bells ranging in weight from 1,500 to 7,000 pounds, unused for many years until restored in 1979 for the Chicago visit of Pope John Paul II. At one time, the bells chimed the well-known Cambridge Quarters on the quarter-hours. The base has been altered from its original design: rectangular window openings replaced giant arches on Michigan Avenue and Jackson Boulevard. At one time, the thirtieth floor was the Straus Tower Observatory, which was open to the public for viewing the