History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears' Cyclopaedia an invaluable companion. Now, the ready availability of electronic information has made the printed reference work no longer commercially competitive. That is progress. But many will regret the passing of a famous book that, in its heyday, had become not only a national institution but also the reliable pathway for successive generations of working-class families to a better education." Pears' Cyclopaedia Pears' Cyclopaedia is a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original "Pears' Shilling Cyclopaedia" in December 1897, the year of Queen Victoria's Diamond Jubilee. The first edition contained an English dictionary, a medical dictionary,