Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Esther (Millais painting) Esther (Millais painting) Esther (1865) is a painting by John Everett Millais depicting the central character from the Biblical Book of Esther. It is from Millais's Aesthetic phase, when he was influenced by the work of Frederic Leighton and James McNeill Whistler. The painting depicts Esther, the Jewish wife of the Persian king Ahasuerus, as she prepares to enter the presence of her husband. As she is uninvited, she risks death, but does so to inform him of a plot against the Jews. Millais borrowed the Yellow Jacket, a gown given to General Gordon by the Chinese emperor after his