The Art of Avatar The Art of Avatar The Art of Avatar: James Cameron's Epic Adventure is a film production art book released on November 30, 2009, by Abrams Books. The book is an official movie tie-in for the film "Avatar" and features some of the concept artwork used in the production of the film. The main author is Lisa Fitzpatrick. Producer Jon Landau wrote the foreword, James Cameron wrote the epilogue, and director Peter Jackson wrote the preface. It also contains illustrations from and interviews with the movie's artists, including Robert Stromberg, Wayne Barlowe, Yuri Bartoli, Jordu Schell, and John Rosengrant. The book
Avatar (2009 film) can just get 'em in the damn theater, the film will act on them in the way it's supposed to, in terms of taking them on an amazing journey and giving them this rich emotional experience." Cameron was aware of the sentiment that "Avatar" would need significant "repeat business" just to make up for its budget and achieve box office success, and believed "Avatar" could inspire the same "sharing" reaction as "Titanic". He said that film worked because, "When people have an experience that's very powerful in the movie theatre, they want to go share it. They want to grab