Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) positive review. "The screen is alive with more action and the soundtrack pops with more robust music than any dozen sci-fi shoot-'em-ups you care to mention," he stated. Peter Travers of "Rolling Stone" awarded "Avatar" a three-and-a-half out of four star rating and wrote in his print review "It extends the possibilities of what movies can do. Cameron's talent may just be as big as his dreams." Richard Corliss of "Time" magazine thought that the film was "the most vivid and convincing creation of a fantasy world ever seen in the history of moving pictures." Kenneth Turan of the "Los