Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) weekend revealed the average grade cinemagoers gave "Avatar" was "A" on an A+ to F scale. Every demographic surveyed was reported to give this rating. These polls also indicated that the main draw of the film was its use of 3D. Roger Ebert of the "Chicago Sun-Times" called the film "extraordinary" and gave it four stars out of four. "Watching "Avatar", I felt sort of the same as when I saw "Star Wars" in 1977," he said, adding that like "Star Wars" and "", the film "employs a new generation of special effects" and it "is not simply a sensational