Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy (Brazil) Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France. When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of "Time" in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a "Time"-like weekly news magazine ("Veja"), a "Fortune"-like business magazine ("Exame"), and the last of those to get into print, a local issue