Willo the Wisp beech wood in Oxfordshire, near the director's home. Kenneth Williams provided voices for all of the characters. The principal narrator, Willo the Wisp, was a blue, floating creature drawn as a caricature of him, while the name refers to the ghostly light will-o'-the-wisp from folklore. The other main characters were Arthur the caterpillar (as a gruff cockney), Mavis Cruet, a plump, clumsy fairy with an erratic, magic wand, and the principal antagonist, Evil Edna, a witch in the form of a walking, talking television set who could zap people with her aerials. Other characters included Carwash, a snooty bespectacled cat
The Late Late Toy Show for giving them a "hard time". The programme attracted an average audience of 1.38 million viewers. The jumper worn by Tubridy on his debut as host of "The Late Late Toy Show" was later auctioned for victims of the 2010 Haiti earthquake on the radio programme "Mooney". The jumper raised €1,050. That year's ad featured Tubridy going into a tailor store run by two children, who offered him different sweaters. Tubridy refused each one until they offered him a jacket which he gladly accepted unaware that the kids had plugged in a neon sign at the back. Host Ryan Tubridy