Once Is Not Enough offered a multiple-choice "audience participation" review, in which the reader was given four choices (ludicrous, bad, terrible, horrendous) by which to evaluate the movie. Despite the reviews, the film was a commercial success, earning $15.7 million at the box office (equivalent to $65.2 million in 2017). Brenda Vaccaro, as Linda Riggs, received an Oscar nomination for her performance. Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing
Naked Came the Stranger year, further spurring the book's popularity. Mike McGrady was convinced that popular American literary culture had become so base—with the best-seller lists dominated by the likes of Harold Robbins and Jacqueline Susann—that any book could succeed if enough sex was thrown in. To test his theory, in 1966 McGrady recruited a team of "Newsday" colleagues (according to Andreas Schroder, nineteen men and five women) to collaborate on a sexually explicit novel with no literary or social value whatsoever. McGrady co-edited the project with his "Newsday" colleague Harvey Aronson, and among the other collaborators were well-known writers including 1965 Pulitzer Prize