Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Pears (soap) Pears (soap) Pears transparent soap is a brand of soap first produced and sold in 1807 by Andrew Pears at a factory just off Oxford Street in London, England. It was the world's first mass-market translucent soap. Under the stewardship of Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. A. & F. Pears was acquired by Lever Brothers, now Unilever, in 1917 and products under the Pears brand are currently sold in India, Sri Lanka and Nigeria. Andrew Pears, the son of a farmer, was born about 1770 in Cornwall and moved