Rogue (magazine) no four-color reproduction, or full-page cartoons, and certainly no centerfold. Hamling was the editor and publisher, his wife, Frances, was executive editor; and Frank M. Robinson was the first managing editor. Henry Botts, a friend of Hamling's, became the first associate editor. Lead fiction was by a hot science fiction author, Harlan Ellison who became associate editor with the third issue (April 1956). The first issue of "Rogue" was published in November 1955, with a December release date. Following Hefner's successful lead with the first issue of "Playboy", that first issue of "Rogue" contained "A New Aspect of Marilyn Monroe,"
The Rainbow (magazine) and program listings..." were good enough to attract advertisements from The Micro Works and JARB Software by the release of the third issue. JARB Software (and Joe Bennett in particular) became a contributor of many software and hardware articles in early issues of The Rainbow. Beginning with the first anniversary issue, the magazine was professionally typeset and had full color covers. The December 1982 issue was the first to use perfect binding. The magazine operations moved into a commercial space in early 1983 after having started in an extra room in Falk's home, then to this home's renovated basement. In