History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Autumn Leaves (painting) Autumn Leaves (painting) Autumn Leaves (1856) is a painting by John Everett Millais exhibited at the Royal Academy in 1856. It was described by the critic John Ruskin as "the first instance of a perfectly painted twilight." Millais' wife Effie wrote that he had intended to create a picture that was "full of beauty and without a subject". The picture depicts four girls in the twilight collecting and raking together fallen leaves in a garden. They are making a bonfire, but the fire itself is invisible, only smoke emerging from between the leaves. The two girls on the left, modelled