Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) extracted for 2D screenings. However, a 3D 2.39:1 extract was approved for use with constant-image-height screens (i.e. screens which increase in width to display 2.39:1 films). During a 3D preview showing in Germany on , the movie's DRM 'protection' system failed, and some copies delivered could not be watched at all in the theaters. The problems were fixed in time for the public premiere. "Avatar" was released in a total of 3,457 theatres in the US, of which 2,032 theatres ran it in 3D. In total 90% of all advance ticket sales for "Avatar" were for 3D screenings. Internationally, "Avatar"