History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) ingredients that were in Pears in concentrations greater than 0.01%. Benzyl benzoate, Cinnamal, Eugenol, Limonene and Linalool were included in the labelling because they are among the ingredients covered by Directive 2003/15/EC. It is therefore possible that they were components of the original formula, rather than newly added ingredients. In October 2009, the formula for the transparent amber soap was altered from the original to become 'Gentle Care' and wrapped in an inner cellophane covering. The new soap was slightly softer in texture and lasted half as long, but its most noticeable difference was its scent. The aroma of the