William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
Isabella (Millais painting) crotch area, his leg, and the nutcracker were all argued to represent a phallus. Jacobi said: "The shadow is clearly phallic, and it also references the sex act, with the salt tipped into the shadow." She also argued that it would have been deliberate, but did not know what the painter's intention with it was. However, she stated that it was "not a Freudian slip, or a hypocritical, furtive innuendo. The imagery of masturbation and the anxieties around it and being unable to control yourself sexually would have been well known." Isabella (Millais painting) Isabella (1849), also known as Lorenzo