Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) entertainment, although it is that. It's a technical breakthrough. It has a flat-out Green and anti-war message". A. O. Scott of "At The Movies" also compared his viewing of the film to the first time he viewed "Star Wars" and he said "although the script is a little bit ... obvious," it was "part of what made it work". Todd McCarthy of "Variety" praised the film, saying "The King of the World sets his sights on creating another world entirely in "Avatar", and it's very much a place worth visiting." Kirk Honeycutt of "The Hollywood Reporter" gave the film a