History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The Conjurer (painting) seems to exemplify the Flemish proverb: "He who lets himself be fooled by conjuring tricks loses his money and becomes the laughing stock of children." Another Flemish proverb, published and widely distributed ca 1480 in Bosch's hometown of 's-Hertogenbosch about the time of this painting, is: "No one is so much a fool as a willful fool." Bosch had used other proverbs as the basis of his painting, such as "The world is a haystack, and each man plucks from it what he can" for his painting, the Hay Wagon. Elina Gertsman's article about this painting explores this painting from