Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Getúlio Vargas leader of the tenentes who was now in charge of the Brazilian Communist Party. Prestes was also in charge of the National Liberation Alliance (ANL), which was banned in 1935 after Prestes criticized Vargas. A rebellion of the ANL and Communists in 1935 gave Vargas the excuse he needed to consolidate his power. Vargas faced having to step down as president in 1938 because his own 1934 constitution prohibited the president from succeeding himself. On 29 September 1937, Gen. Dutra, his rightist collaborator, revealed "the Cohen Plan", which detailed a plan for a Communist revolution. He publicly demanded that the