History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
John Guille Millais embraced horticulture, hunting including big game hunting and wildfowl. As a boy he made a collection of birds shot around the Perthshire coast of Scotland where he spent much of his childhood. This formed the basis of a lifetime collection of around 3,000 specimens that he later housed in a private museum in Horsham in West Sussex, England. Specimens from this collection were depicted by his father in his painting "The Ruling Passion" (also known as "The Ornithologist"). John Guille himself painted a bird in his father's painting "Dew-Drenched Furze". Millais began his career in the army with the Seaforth