Willis Tower was $50 million. Since 2007, the building owners considered building a hotel on the north side of Jackson, between Wacker and Franklin, at the plaza that is the entrance to the tower's observation deck. The tower's parking garage is beneath the plaza. Building owners say the second building was considered in the original design. The plan was eventually cancelled as city zoning does not permit construction of such a tall tower there. Although Sears' naming rights expired in 2003, the building continued to be called the Sears Tower for several years. In March 2009, London-based insurance broker Willis Group Holdings
The Gogo Building district along the Chicago River. There are two large red brick buildings along the Chicago River just south of where the river splits, formerly known as the Butler Brothers Warehouse buildings. They were both designed for the Butler Brothers Company, a mail order company, similar to Montgomery Ward's and Sears & Roebuck at the time. The northern structure was designed by Daniel Burnham, a famous Chicago architect, with its completion date being 1913, a year after Burnham’s death. This building only stood for 7 years before being completely demolished and rebuilt exactly as it stood before by the Chicago Union