History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) could evaporate and be re-used. The soap bars were laid out on wooden trays in drying rooms known as "ovens" about the size of a domestic garage. Bars were placed on trays with both sides open to the air. Ovens were graded in warmth from around 70F (21C) to 100F (39C). As drying proceeded trolleys loaded with trays were moved to progressively warmer ovens. In practice the soap often became opaque. Unilever explored options to prevent this, all of which would have added to the cost: On February 27, 2003, the 7th Amendment to the EU Cosmetics Directive (Directive 2003/15/EC)