Eli Lilly and Company September 18, 1970, rock guitarist legend Jimi Hendrix died from a secobarbital overdose. On June 22, 1969, secobarbital overdose was the cause of death of actress Judy Garland. The drug was a central part of the plot of the hugely popular novel "Valley of the Dolls" (1966) by Jacqueline Susann in which three highly successful Hollywood women each fall victim, in various ways, to the drug. The novel was later released as a film by the same name. Eli Lilly has developed the vaccine preservative thiomersal (also called merthiolate and thimerosal). Thiomersal is effective by causing susceptible bacteria to autolyze.
Naked Came the Stranger year, further spurring the book's popularity. Mike McGrady was convinced that popular American literary culture had become so base—with the best-seller lists dominated by the likes of Harold Robbins and Jacqueline Susann—that any book could succeed if enough sex was thrown in. To test his theory, in 1966 McGrady recruited a team of "Newsday" colleagues (according to Andreas Schroder, nineteen men and five women) to collaborate on a sexually explicit novel with no literary or social value whatsoever. McGrady co-edited the project with his "Newsday" colleague Harvey Aronson, and among the other collaborators were well-known writers including 1965 Pulitzer Prize