Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Sears, Roebuck and Company Complex a modillioned cornice. It housed water tanks for firefighting on the upper levels, as well as offices and secretarial training facilities. It also housed the early broadcast facilities for WLS-AM. In 2015, it was refurbished and reopened to the public as the "John D. and Alexandra C. Nichols Tower". It now houses non-profit groups and offices, including a classroom on the 12th floor for the School of the Art Institute of Chicago. The Sears Roebuck plaque is still visible on top of the building. The Sears, Roebuck and Company Administration Building is a broad five-story masonry building, occupying about 3/4