Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Pears (soap) breaks down to an addition of artificial colouring and substances whose hypothetical function is either as detergents (i.e., cleaning substances) or stabilisers (i.e., product longevity enhancers). However, even the pre-2009 formula was a far cry from the original one. The latter was completely free of industrial cleaners, free of synthetic colours and (apparently) free of synthetic odorants, whose place was occupied by natural herbal fragrances. However, one unknown in the original formula is the "Pears fragrance essence": because of it, the customer cannot be certain whether the "new" fragrant compounds are indeed all new—or simply formerly unlisted items. During production