Valley of the Dolls The screenplay was written by Helen Deutsch ("National Velvet") and Dorothy Kingsley ("Seven Brides for Seven Brothers"), and produced by Robson and David Weisbart. Reviews were scathing, but the film was an enormous box-office hit, becoming the sixth most popular of the year with $44 million at the domestic box office. Susann, who had a cameo as a news reporter, hated the film, reportedly telling director Robson that it was "a piece of shit." The novel was adapted for television in 1981 as "Jacqueline Susann's Valley of the Dolls", a mini-series executive-produced by Susann's widower Irving Mansfield and directed by
Jacqueline Susann loathed the film version of "Valley", believed this adaptation was even worse. Susann's third novel, "Once Is Not Enough", was published by Morrow on March 20, 1973. "Once" is the story of January Wayne, daughter of a famous film and stage producer, who is hospitalized in Switzerland for three years. When she returns home to New York City, she finds that the world is far different from the one she had left. January contends with the social upheavals of the late 1960s and early 1970s in a graphic, driving story. Susann was candid about the theme of the book, stating