Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy its list. The top ranked party school by "Playboy" for 2009 was the University of Miami. In June 2009, the magazine reduced its publication schedule to 11 issues per year, with a combined July/August issue. On August 11, 2009, London's "Daily Telegraph" newspaper reported that Hugh Hefner had sold his English Manor house (next door to the famous Playboy Mansion) for $18 m ($10 m less than the reported asking price) to another American, Daren Metropoulos the President and co-owner of Pabst Blue Ribbon and that due to significant losses in the company's value (down from $1 billion in 2000