Playboy and mother. However, the publisher of an unrelated men's adventure magazine, "Stag," contacted Hefner and informed him it would file suit to protect their trademark if he were to launch his magazine with that name. Hefner, his wife Millie, and Sellers met to seek a new name, considering "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before Sellers suggested "Playboy". The first issue, in December 1953, was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used originally was taken for a
Australian Playboy centerfold, selling nearly 200,000 copies. In 1982 Packer sold the rights to Mason Stewart Publishing, publishers of surfing magazine, "Trax", and rock music magazine, "RAM". Sales settled at around 140,000. The biggest selling edition of "Australian Playboy" was the October 1995 issue with Dannii Minogue on the cover and Cynthia Brown as the centerfold. By 1996 sales of the magazine had fallen to 36,000 and in 1997 Mason Stewart Publishing was taken over by British publisher EMAP International Limited, with Philip Mason becoming non-executive chairman of EMAP Australia. Playboy was not sold in the state of Queensland during 2004 and