Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Sears, Roebuck & Company Mail Order Building (Los Angeles, California) Deco tower and "Sears" sign became a "beacon for Eastsiders returning home on area freeways," and has been described by the Los Angeles Conservancy as "one of the dominant visual icons of the Eastside" of Los Angeles. The distribution center was closed in January 1992, eliminating jobs for 585 full-time workers and 775 part-timers. The facility's general manager said at the time that the Boyle Heights center was the most expensive that Sears operated, partly because the facilities were "outdated." In 2004, developer MJW Investments announced it had acquired the building and would make it the centerpiece of a proposed