Jacqueline Susann plan of treatment and subsequent prognosis. Despite the grueling treatment, Susann's cancer spread, and she entered Doctors Hospital for the last time, on August 20, 1974, her fifty-sixth birthday. After days lapsing in and out of a coma, she died on September 21. Her last words to Mansfield were, "Hey, doll, let's get the hell out of here." She was survived by her husband, her son, and her mother. Jacqueline Susann is acknowledged to be the first "brand-name" novelist, a novelist who sells independent of critical attention. With her husband, Irving Mansfield, Susann revolutionized book promotion, and they are widely
Jacqueline Susann credited with creating the modern-day book tour. Michael Korda, editor of Susann's "Love Machine" said in 1995 that, prior to Susann, "people weren't so much interested in selling books as they were in publishing them." To what had once been considered a "gentleman's profession," she brought a show business sensibility. She toured extensively in support of each book, making appearances at bookstores and on countless television and radio shows. Her books were advertised on the entertainment pages of major newspapers, and Mansfield tested her book covers to see how they appeared on television. She even served coffee and doughnuts to