History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
What to the Slave Is the Fourth of July? What to the Slave Is the Fourth of July? "What to the Slave Is the Fourth of July?" is the title now given to a speech by Frederick Douglass delivered on July 5, 1852, in Corinthian Hall, Rochester, New York, addressing the Rochester Ladies' Anti-Slavery Society. The speech is perhaps the most widely known of all of Frederick Douglass' writings save his autobiographies. Many copies of one section of it, beginning in para. 32, have been circulated online. Due to this and the variant titles given to it in various places, and the fact that it is called a July