The Art of Avatar The Art of Avatar The Art of Avatar: James Cameron's Epic Adventure is a film production art book released on November 30, 2009, by Abrams Books. The book is an official movie tie-in for the film "Avatar" and features some of the concept artwork used in the production of the film. The main author is Lisa Fitzpatrick. Producer Jon Landau wrote the foreword, James Cameron wrote the epilogue, and director Peter Jackson wrote the preface. It also contains illustrations from and interviews with the movie's artists, including Robert Stromberg, Wayne Barlowe, Yuri Bartoli, Jordu Schell, and John Rosengrant. The book
Avatar (2009 film) to cut his fee in case the film flopped. Cameron installed a traffic light with the amber signal lit outside of co-producer Jon Landau's office to represent the film's uncertain future. In mid-2006, Fox told Cameron "in no uncertain terms that they were passing on this film," so he began shopping it around to other studios, and approached Walt Disney Studios, showing his proof-of-concept to then-chairman Dick Cook. However, when Disney attempted to take over, Fox exercised its right of first refusal. In , Fox finally agreed to commit to making "Avatar" after Ingenious Media agreed to back the film,