History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
It Pays to Advertise with his father, using Peale's skill as a publicist to market "the most expensive soap in the world". Sir Henry has never gone in for advertising to any extent, and is inclined to pooh-pooh it. The problem is that Rodney has no capital to fund the necessary factory. The Comtesse returns. She addresses Rodney as if he were Sir Henry. Rodney's French is adequate for him to understand that she wishes to acquire the rights to sell his father's soap in France ("mon père's soap – not Pears', "father's""). Instead he sells her the French rights to his new soap.