History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
The Monarch of the Glen (painting) of Landseer's stag image in their logo since 1968. The painting has also been used on the label of tins of Baxter's Royal Game soup in the UK. "The Monarch of the Glen" was prominently featured in an episode of "The Goodies". The BBC television series "Monarch of the Glen" (2000-2005) takes its title from the painting, as well as the title of Compton Mackenzie's 1941 novel of the same name. A novella by Neil Gaiman is named after "The Monarch of the Glen". The Monarch of the Glen (painting) The Monarch of the Glen is an oil-on-canvas painting of