Eli Lilly and Company September 18, 1970, rock guitarist legend Jimi Hendrix died from a secobarbital overdose. On June 22, 1969, secobarbital overdose was the cause of death of actress Judy Garland. The drug was a central part of the plot of the hugely popular novel "Valley of the Dolls" (1966) by Jacqueline Susann in which three highly successful Hollywood women each fall victim, in various ways, to the drug. The novel was later released as a film by the same name. Eli Lilly has developed the vaccine preservative thiomersal (also called merthiolate and thimerosal). Thiomersal is effective by causing susceptible bacteria to autolyze.
Once Is Not Enough frontal nudity, in a complex story which reflects the social upheavals of the late 1960s and early 1970s. Jacqueline Susann initially called the novel "The Big Man", but changed her mind after visiting comedian Joe E. Lewis on his deathbed. Lewis, who had famously said, "You only live once - but if you work it right, once is enough," apparently reconsidered, for he told Susann, "Once is "not" enough." Susann was diagnosed with cancer two months before the book's scheduled publication date. Her usual efforts at promotion—including a grueling book tour—had to be curtailed. But Susann soldiered on; as her