Assamese cinema Assamese cinema Assamese cinema (অসমীয়া: অসমীয়া চলচ্চিত্ৰ), also known as Jollywood cinemas, is cinema in the Assamese language, watched primarily in Assam, India. The industry was born in 1935 when Jyoti Prasad Agarwala released his movie "Joymoti". Since then Assamese cinema has developed a slow-paced, sensitive style, especially with the movies of Bhabendra Nath Saikia and Jahnu Barua. The industry is sometimes called Jollywood, named for Agarwala and his Jyoti Chitraban Film Studio. Despite its long history and its artistic successes, for a state that has always taken its cinema seriously, Assamese cinema has never really managed to break through
Assamese cinema on the national scene despite its film industry making a mark in the National Awards over the years. Although the beginning of the 21st century has seen Bollywood-style Assamese movies hitting the screen, the industry has not been able to compete in the market, significantly overshadowed by the larger industries such as Bollywood. The origins of Assamese cinema can be traced back to Rupkonwar Jyotiprasad Agarwala, who was also a noted poet, playwright, composer and freedom fighter. He was instrumental in the production of the first Assamese Film "Joymati" in 1935, under the banner of Chitralekha Movietone. Due to the