Irving Mansfield Mansfield gave up his career to help his wife promote her book, "Valley of the Dolls", which was published in 1966 and became the best-selling novel of the year. Mansfield continued to work with his wife in promoting her subsequent novels, "The Love Machine" (1969) and "Once Is Not Enough" (1973), both among the top three sellers of their respective years. Mansfield also executive-produced movie versions of his wife's novels "The Love Machine" (1971) and "Jacqueline Susann's Once Is Not Enough" (1975), as well as a 1981 television mini-series version of "Valley". Mansfield met Jacqueline Susann, then an aspiring stage
Jacqueline Susann seller list, and was the third highest-selling novel of its year. Reviews were not favorable; one reviewer in the "New York Times" compared the book to "popcorn... a kernel of an idea... exploded into bite-sized nothingness," while "Time" magazine complained that the book "lacks Valley's primitive vigor. Film rights were sold to Columbia Pictures for a then-record $1.5 million. Directed by Jack Haley, Jr., the film adaptation was released in 1971, starring Dyan Cannon, Robert Ryan, and John Phillip Law. Despite the fact that Irving Mansfield was executive producer, the movie was a critical and commercial flop. Susann, who had