Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Getúlio Vargas He opposed the primacy of São Paulo, but did not challenge the planters' legitimacy and kept his calls for social reform moderate. The election itself was plagued by corruption and denounced by both sides, and when it had become clear that the São Paulo candidate, Júlio Prestes, had won the election, tensions were high. When the vice-presidential candidate of the Liberal Alliance was assassinated, the military decided to initiate a bloodless coup. On October 24, 1930, they ousted President Washington Luís and the president-elect Júlio Prestes, installing Vargas as 'interim president'. Vargas was a wealthy pro-industrial nationalist and anti-communist who