History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
John Ruskin (painting) John Ruskin (painting) John Ruskin is a painting of the leading Victorian art critic John Ruskin (1819–1900). It was painted by the Pre-Raphaelite artist John Everett Millais (1829–1896) during 1853–54. John Ruskin was an early advocate of the Pre-Raphaelite group of artists and part of their success was due to his efforts. The painting depicts Ruskin in front of a waterfall in Glenfinlas, Scotland. Ruskin and Millais spent the summer of 1853 together at Glenfinlas in the Trossachs. Ruskin was especially interested in the rock formations and undertook his own studies of these. The painting of Ruskin was started at