Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) the "Chicago Tribune" called "Avatar" "the season's ideological Rorschach blot", while Miranda Devine of "The Sydney Morning Herald" thought that "It [was] impossible to watch Avatar without being banged over the head with the director's ideological hammer." Nidesh Lawtoo believed that an essential, yet less visible social theme that contributed to "Avatar"s success concerns contemporary fascinations with virtual avatars and "the transition from the world of reality to that of virtual reality". Critics and audiences have cited similarities with other films, literature or media, describing the perceived connections in ways ranging from simple "borrowing" to outright plagiarism. Ty Burr of