Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) with paintings and physical sculptures when Cameron felt that 3-D brush renderings were not capturing his vision, often working together in the kitchen of Cameron's Malibu home. In , Cameron announced that he would film "Avatar" for a mid-2008 release and planned to begin principal photography with an established cast by . The following August, the visual effects studio Weta Digital signed on to help Cameron produce "Avatar". Stan Winston, who had collaborated with Cameron in the past, joined "Avatar" to help with the film's designs. Production design for the film took several years. The film had two different production