Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Pears (soap) classic transparent amber bar, which used to be characterized by a mild, spicy herbal fragrance, had been altered to a stronger aromatic scent. The "Hypoallergenic, non-comedogenic" claim was dropped, and the 3-month aging process described on the original box does not appear on the box of the 'Gentle Care' formula. On 6 January 2010, after a Facebook campaign, it was reported in the media that Pears planned to abandon the new formula and that by March 2010 a new version would be available that is "much closer to the original". On 8 January 2010, it was reported in the media