Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
John Guille Millais embraced horticulture, hunting including big game hunting and wildfowl. As a boy he made a collection of birds shot around the Perthshire coast of Scotland where he spent much of his childhood. This formed the basis of a lifetime collection of around 3,000 specimens that he later housed in a private museum in Horsham in West Sussex, England. Specimens from this collection were depicted by his father in his painting "The Ruling Passion" (also known as "The Ornithologist"). John Guille himself painted a bird in his father's painting "Dew-Drenched Furze". Millais began his career in the army with the Seaforth