Peru national football team popular culture during the 1900s and 1910s. Over the following decades, Augusto Leguía's government institutionalised the sport into a national pastime by promoting and organising its development. Consequently, the national football team became an important element of Peru's national identity. According to the historian Carlos Aguirre, nationalist fervor spiked during the qualification phase for the 1970 World Cup finals, because the revolutionary government of General Juan Velasco Alvarado tied the national team's success with the alleged cultural, social, and psychological changes spurred by the country's new political project. Peruvian football fans are known for their distinctive cheer "¡Arriba Perú!" ("Onward
Juan Ramírez de Velasco Tucumán by Philip II of Spain to replace Hernando de Lerma. Ramírez served in the government of Tucuman between 1586-1593. In 1588 being the governor of Tucumán Juan Ramirez de Velasco made expeditions against the Indians in calchaquí valley and won the allegiance of a son of Juan Calchaquí. Shortly after he founded the city of Todos los Santos de la Nueva Rioja. In 1592 he founded the city of Madrid de las Juntas in the present department Metán. In 1594 Juan Ramírez Velasco was appointed commander of the Governorate of the Rio de la Plata a position he held