Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy the magazine. On July 15, "Penthouse" owner FriendFinder Networks Inc. offered $210 million (the company is valued at $185 million), though Hefner, who already owned 70 percent of voting stock, did not want to sell. In January 2011, the publisher of "Playboy" magazine agreed to an offer by Hefner to take the company private for $6.15 per share, an 18 percent premium over the price of the last previous day of trading. The buyout was completed in March 2011. In October 2015, Playboy announced that starting with their March 2016 issue, the magazine would no longer feature full frontal nudity.