Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) the "uncanny valley" effect. "The New York Times" noted that 20th Century Fox executives had decided to release "" alongside "Avatar", calling it a "secret weapon" to cover any unforeseeable losses at the box-office. Box office analysts, on the other hand, estimated that the film would be a box office success. "The holy grail of 3-D has finally arrived," said an analyst for Exhibitor Relations. "This is why all these 3-D venues were built: for "Avatar." This is the one. The behemoth." The "cautionary estimate" was that "Avatar" would bring in around $60 million in its opening weekend. Others guessed