Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Mariana (Millais) is on the floor towards the bottom right corner is a detail that Millais took from Tennyson's poem: "the mouse behind the mouldering wainscots shriek'd or from the crevice peer'd about". Together, Millais' painting and Tennyson's poem create an intriguing storyline for the reader to follow. Mariana (Millais) Mariana is an 1851 oil-on-wood painting by John Everett Millais. The image is based on the solitary Mariana from William Shakespeare's "Measure for Measure", written between 1601 and 1606. In the play, Mariana was to be married, but was rejected when her dowry was lost in a shipwreck. Her story was retold