New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
W Las Vegas venture defaulted on loans eight months later, and the property remained vacant. Sometime before 2015, Starwood and Station Casinos held discussions about developing a W hotel on the site of Station's Wild Wild West Gambling Hall & Hotel. At the SLS Las Vegas on the north end of the Las Vegas Strip, Starwood operated one of the resort's hotel towers, the former LUX Tower, as a separate hotel known as W Las Vegas. It operated from December 2016 to August 2018. W Las Vegas W Las Vegas was a planned condo-hotel and casino resort near the Las Vegas Strip in