Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey explains why Austen pairs Catherine with the Allens, who are higher ranked in society than she, due to their wealth. Society greatly influences partner selection, especially in "Northanger Abbey," as General Tilney, for example, disapproves of Henry and Catherine's love due to their disparity in wealth. General Tilney only accepts Henry and Catherine's marriage after Eleanor Tilney becomes engaged to a wealthy man. Further, Catherine distances herself from John Thorpe, though he is societally deemed a "good" match for her. Rather, Catherine bravely situates love and companionship as more worthy than standing and rank, unlike Isabella, who ends the novel