History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Esther (Millais painting) paintings by Titian, whose techniques of colouring Millais imitates, along with the modelling of the face and the characteristic "Titian blonde" hair. This also compares with the lush red locks of Millais's earlier picture "The Bridesmaid" and with some contemporary works by Dante Gabriel Rossetti. Millais's biographer Marion Spielmann wrote that the painting was "the most modernly treated of Millais's early works...more consonant in its strong harmony with the audacious brilliancy of the present day [1898] than the more solid strength of forty years ago." Esther (Millais painting) Esther (1865) is a painting by John Everett Millais depicting the central