New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
Love Child (The Supremes album) My Sunny Boy" would later become the b-side to the final Diana Ross-led Supremes single, "Someday We'll Be Together" (1969), and Ashford & Simpson's "Keep an Eye" would later be rerecorded by Gladys Knight & the Pips for their 1969 album Nitty Gritty, and by Ross for her first solo LP, "Diana Ross." "Can't Shake It Loose" was co-authored by George Clinton for Pat Lewis, later occasionally of The Andantes, who recorded it for Golden World in 1966. Clinton would later remake the song with his band Funkadelic in 1971, but that version would not be released until 1992, when