Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Tower Petroleum Building Tower Petroleum Building The Tower Petroleum Building (also known as The Tower Building) is a historic Art Deco Skyscraper located at 1907 Elm Street in the City Center District of Downtown Dallas. The tower, a contributing property in the Dallas Downtown Historic District and the Harwood Street Historic District, features Zig-zag Moderne styling and was designed by architect Mark Lemmon. The Tower Petroleum Building features Zig-zag Moderne motifs, one of the few buildings left in Downtown Dallas which features such designs. The building's facade is clad in limestone and has green spandrels panels between the windows. The upper floors of