Chloe Sims to Text Santa, a charity initiative set up by ITV, which aims to raise money and awareness for a group of charities, including Crisis, Samaritans and Great Ormond Street Hospital. Sims opened up a salon in Brentwood, Essex called Chloe's Beauty Bar, which offers a range of treatments. She is often filmed for episodes of "The Only Way Is Essex" within this salon. Chloe Sims Chloe Linda Daisy Margaret Sims is an English television personality, glamour model and entrepreneur. She is best known for her self-role in the ITVBe reality series "The Only Way Is Essex". Chloe Sims was born
Reality television "The Next Internet Millionaire" appeared; it was a competition show based in part on "The Apprentice", and was billed as the world's first Internet reality show. In 2010, "The Tester" became the first reality television show aired over a video game console. By 2012, many of the long-running reality television show franchises in the United States, such as "American Idol", "Dancing with the Stars" and "The Bachelor", had begun to see declining ratings. However, reality television as a whole remained durable in the U.S., with hundreds of shows across many channels. In 2012, "New York" Magazine's "Vulture" blog published a