History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Hugh Millais Hugh Millais Hugh Geoffroy Millais (23 December 1929 – 4 July 2009) was a British author and actor known for his film collaborations with director Robert Altman. Hugh Millais was the son of Raoul Millais (1901–1999) a painter-illustrator of some considerable importance, and his first wife Elinor Clare (d. 1953), daughter of late Allan Ronald Macdonell, of Montreal. Raoul was the son of painter and gardener John Guille Millais and the grandson of the painter Sir John Everett Millais founder of the pre-Raphaelite movement by his wife Effie Gray who had been previously married to the author John Ruskin. He