History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Bernard Pears pear, but contrary to what some believe, there is no William Pear in our lineage." In 1952, together with his son Clive Pears, he founded the William Pears Group. Bernard Pears Bernard Pears was an Austrian-born British businessman, and the founder of the William Pears Group, one of Britain's largest property companies. He was born Bernard Schleicher, and emigrated from Austria to Hackney, London, and changed his surname to Pears. The change of surname took place on 8 November 1939, and he gave his address as 180 Fore Street, Edmonton, London. Pears started a greengrocer business in north London, which