Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Pears' Cyclopaedia an invaluable companion. Now, the ready availability of electronic information has made the printed reference work no longer commercially competitive. That is progress. But many will regret the passing of a famous book that, in its heyday, had become not only a national institution but also the reliable pathway for successive generations of working-class families to a better education." Pears' Cyclopaedia Pears' Cyclopaedia is a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original "Pears' Shilling Cyclopaedia" in December 1897, the year of Queen Victoria's Diamond Jubilee. The first edition contained an English dictionary, a medical dictionary,