Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
S.O.S Soap Pad General Foods, then by the late 1960s was sold to Miles Laboratories. In the mid-1990s, the manufacturer began advertising that S.O.S pads had been made rust-resistant. In fact the pads were so well-protected against rust, and the pads lasted so much longer, that Miles removed the rust-inhibiting ingredients and ceased to advertise the pad's rust resistant quality. Later, Miles sold the brand to Clorox. S.O.S Soap Pad S.O.S Soap Pad is a trade name for an abrasive cleaning pad, used for household cleaning, and made from steel wool saturated with soap. In 1917, Ed Cox of San Francisco, California, an