World in Action output. For the first 35 years of its existence, ITV had a near-monopoly of television advertising revenue. Roy Thomson, who ran Scottish Television famously described ITV as a "licence to print money". In return for this income, the broadcasting regulator insisted that the ITV companies broadcast a proportion of their programmes as public service TV. Out of this was born the network's reputation for serious current affairs, eagerly grabbed by programme makers under Granada's founder Lord Sidney Bernstein. Some of the most prominent figures in 20th-century British broadcasting helped to create "World in Action", in particular Tim Hewat, "the maverick
Sunday Morning Live (UK TV programme) Sunday Morning Live (UK TV programme) Sunday Morning Live is a religious and current affairs discussion programme. The first series aired on BBC One from July 2010 to November 2010 after the end of the third series of "The Big Questions". Thereafter it has continued to air each year between June and November. The programme is produced at MediaCityUK, in Salford, United Kingdom by BBC Studios and features studio guests, filmed inserts and interactive viewer input from text messages, videophone, Skype, telephone and e-mail. Its debut edition included a guest appearance by ex-"EastEnders" actress Brooke Kinsella. For the 2014 series,