Juan Velasco Alvarado Velasco at its helm as President. Velasco's administration articulated a desire to give justice to the poor through a regime of nationalization known as Peruanismo. Velasco's rule was characterized by left-leaning policies, which aimed to create a strong national industry to increase the international independence of Peru. To that end, he nationalised entire industries, expropriated companies in a wide range of activities from fisheries to mining to telecommunications to power production and consolidated them into single industry-centric government-run entities ("PescaPeru", "MineroPeru", "Petroperú", "SiderPeru","Centromin Peru", "ElectroPeru", "Enapu", "EnatruPeru", "Enafer", "Compañia Peruana de Telefonos", "EntelPeru", "Correos del Peru", etc.), and increased government
The Selling of the President 1968 The Selling of the President 1968 The Selling of the President 1968 is a 1969 book by American author Joe McGinniss. It was published by Trident Press in October, 1969. The title is a play on the Making of the President books by Theodore White. The book describes the marketing of Richard Nixon during the 1968 presidential campaign. It has been described as "a classic of political journalism" and a "classic of campaign reporting that first introduced many readers to the stage-managed world of political theater." It was reprinted in 1988 under the title "The Selling of the President". McGinniss