Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Bernard Pears pear, but contrary to what some believe, there is no William Pear in our lineage." In 1952, together with his son Clive Pears, he founded the William Pears Group. Bernard Pears Bernard Pears was an Austrian-born British businessman, and the founder of the William Pears Group, one of Britain's largest property companies. He was born Bernard Schleicher, and emigrated from Austria to Hackney, London, and changed his surname to Pears. The change of surname took place on 8 November 1939, and he gave his address as 180 Fore Street, Edmonton, London. Pears started a greengrocer business in north London, which