William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
John Everett Millais an opera. The 2014 film, "Effie Gray", written by Emma Thompson, featured Tom Sturridge as Millais. The Pre-Raphaelites have been the subjects of two BBC period dramas. The first, entitled "The Love School", was shown in 1975, starring Peter Egan as Millais. The second was "Desperate Romantics", in which Millais is played by Samuel Barnett. It was first broadcast on BBC 2 Tuesday, 21 July 2009. John Everett Millais Sir John Everett Millais, 1st Baronet, (; 8 June 1829 – 13 August 1896) was an English painter and illustrator who was one of the founders of the Pre-Raphaelite Brotherhood. He