Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Joshua Sears Building "SEARS". The second entrance is centered on the east facade and bears many of the same features: pressed metal pediments, etc. The Sears Building was built in 1891 by Boston millionaire, philanthropist and Kirkland investor Joshua Montgomery Sears as part of the speculative land boom following Peter Kirk's proposal of building a steel producing mecca that would rival Pittsburgh on the east side of Lake Washington. The building cost $18,000 to build, at the time the most expensive being built in Kirkland outside of the steel mill itself. The bricks were pressed from local clay at Peter Kirk's own brick