New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
I'm Gonna Make You Love Me of "Diana Ross & the Supremes Join The Temptations" compelling Motown to make "I'm Gonna Make You Love Me" the single release even though it was not performed on "TCB". Indeed, the Ross/Supremes & Temptations version was never to be performed live (the Temptations did perform "I'm Gonna Make You Love Me" on "The Ed Sullivan Show", Diana Ross and The Supremes performed the song which was recorded during their farewell performance in Las Vegas in 1970 and Diana Ross performed the song on "The Hollywood Palace" as a duet with Stevie Wonder). "I'm Gonna Make You Love Me" reached