William James (Royal Navy officer, born 1881) sat as a subject for several paintings by his grandfather, Millais. The most well-known of these is "Bubbles", in which the five-year-old William is shown gazing enraptured at a bubble he has just blown. When the painting was used in an advertisement for Pears soap, it became famous. The image dogged James throughout his life, and he was regularly nicknamed "Bubbles". James pursued a career in the Royal Navy, rising to hold a number of important positions. Following early service on the training ship HMS "Britannia", he was confirmed in the rank of sub-lieutenant on 15 April 1901. He was
Thomas J. Barratt as Barratt had acquired the copyright. Barratt followed this with a series of advertisements inspired by Millais' painting, portraying cute children in idealized middle-class homes, associating Pears with social aspiration and domestic comfort. Barratt also made effective use of testimonials, recruiting both scientists and glamorous high-society figures. He also established "Pears Annual" in 1891, in which he promoted contemporary illustration and colour printing. In 1897, he added "Pears Cyclopedia", a single volume encyclopedia. Barratt's methods led to much comment and parody, most famously a Harry Furniss Punch cartoon in which a tramp says "I used your soap two years ago,