Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Isabella (Millais painting) crotch area, his leg, and the nutcracker were all argued to represent a phallus. Jacobi said: "The shadow is clearly phallic, and it also references the sex act, with the salt tipped into the shadow." She also argued that it would have been deliberate, but did not know what the painter's intention with it was. However, she stated that it was "not a Freudian slip, or a hypocritical, furtive innuendo. The imagery of masturbation and the anxieties around it and being unable to control yourself sexually would have been well known." Isabella (Millais painting) Isabella (1849), also known as Lorenzo