José María Velasco Ibarra nullified the Rio de Janeiro Protocol, which led to conflicts between Ecuador and Peru, including Paquisha in 1981 and the War of El Cenepa in 1995. Finally, in 1968 Velasco Ibarra won the presidency for a fifth time. This government ended abruptly on February 15, 1972, when once more he was deposed in a bloodless coup, which brought General Guillermo Rodríguez Lara to power. In total, Velasco Ibarra governed nearly 13 years, making him the longest-serving president in Ecuadorian history (although Rafael Correa's decade-long presidency from 2007 until 2017 is the longest continuous presidency). The events surrounding the end of
The Selling of the President 1968 The Selling of the President 1968 The Selling of the President 1968 is a 1969 book by American author Joe McGinniss. It was published by Trident Press in October, 1969. The title is a play on the Making of the President books by Theodore White. The book describes the marketing of Richard Nixon during the 1968 presidential campaign. It has been described as "a classic of political journalism" and a "classic of campaign reporting that first introduced many readers to the stage-managed world of political theater." It was reprinted in 1988 under the title "The Selling of the President". McGinniss