Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey begun during that period, probably about 1794. However, the references to several Gothic novels published after 1794 would indicate Austen did not finish the book until about 1798 or 1799 as Cassandra Austen remembered. The scholar Cecil Emden argued that differences between the Catherine portrayed in the Bath section of the novel vs. the Catherine at Northanger Abbey were due to Austen finishing the book at a different stage of her life than when she started. As in all of Austen's novels, the subjects of society, status, behavior, and morality are addressed. "Northanger Abbey," however, being chronologically the first novel