Lincoln Mark series III, and later a Continental Mark IV, on the TV series of the same name. A 1977 Continental Mark V was used in the 1996 Alanis Morissette music video for her song "Ironic." A 1978 Continental Mark V was driven by Ewing family patriarch Jock Ewing, played by Jim Davis, on the TV series "Dallas". Additional Marks were used by other characters later on including J.R. Ewing, played by Larry Hagman, who replaced his Cadillac Allante with a Mark VII in the show's final season. A 1979 Continental Mark V was driven by car dealer (Knots Landing Motors owner) Sid
Dallas (1978 TV series) during season 5. Actor Jim Davis, who played Jock, had died just after production had completed on season 4 in 1981. Bobby Ewing's death in the season 8 finale, alongside his subsequent absence during the following season, was explained away at the beginning of season 10 as a dream of Pamela Barnes Ewing, thus effectively erasing everything that had happened during season 9. Actor Patrick Duffy had left the series to pursue other opportunities, but due to declining ratings, he was convinced to return to the series by production company Lorimar as well as series star Larry Hagman. Jack Ewing