Don King (boxing promoter) fighters in Cleveland and years of experience in boxing. In 1974, King negotiated to promote a heavyweight championship fight between Muhammad Ali and George Foreman in Zaire, popularly known as "The Rumble in the Jungle". The fight between Ali and Foreman was a much-anticipated event. King's rivals all sought to promote the bout, but King was able to secure the then-record $10 million purse through an arrangement with the government of Zaire. Don King induced a Cleveland tycoon named Carl Lombardo to underwrite the show for $1.3‐million. Video Techniques put in $200,000 and that just about took care of the
George Foreman was reinvented, and the formerly aloof, ominous Foreman had been replaced by a smiling, friendly George. He and Ali had become friends, and he followed in Ali's footsteps by making himself a celebrity outside the boundaries of boxing. Foreman continued his string of victories, winning five more fights, the most impressive being a three-round win over Bert Cooper, who went on to contest the Undisputed Heavyweight title against Evander Holyfield. In 1990, Foreman met former title challenger Gerry Cooney in Atlantic City. Cooney was coming off a long period of inactivity, but was well regarded for his punching power. Cooney