Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
The Return of the Dove to the Ark plan for the painting was to include the figure of Noah, as well as including several animals in the background. The final omission of these other figures is thought to have been due to his desire to have the painting ready for the Royal Academy exhibition of 1851. "The Return of the Dove to the Ark" was first put on public display at the Royal Academy in April 1851. Millais was surprised to learn that some Roman Catholics who viewed it believed it to be an allegory for the return of the country to the true faith. It was praised