History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Mariana (Millais) a clue as to how long Mariana has been working on it. In the painting "Mariana", Millais included many details that relate directly to Tennyson's poetry. One example is the curtain. In the poem, Tennyson wrote, "When thickest dark did trance the sky, She drew her casement-curtain by, and glanced athwart the glooming flats". Although there is not a curtain in Millais' painting, this line is similar to the scene that is presented outside of the window. The viewer perceives an ominous feeling, just like the dark storm that Tennyson alludes to in the line above. The little mouse that