William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
It Pays to Advertise 1925, a total of 598 performances. It was the first of a sequence of twelve "Aldwych farces" presented at the theatre until 1933, mostly original farces written by Ben Travers. By contrast with later plays in the series, in which Walls played worldly and sometimes shady characters, with Ralph Lynn as his naïve associate, in "It Pays to Advertise" Walls's character is upright and conventional, and Lynn is the manipulative schemer. From the revised (London) version of the play. Mary Grayson, secretary to the soap magnate, Sir Henry Martin, is awaiting the arrival of his son, Rodney. While she waits,