History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Britten-Pears Orchestra Britten-Pears Orchestra The Britten-Pears Orchestra, formerly The Snape Maltings Training Orchestra, is the youth orchestra of the Britten-Pears Young Artists Programme at Snape Maltings, run by the Aldeburgh Festival. Since the very first course in 1972, over 10,000 young artists have attended what started as the Britten–Pears School for Advanced Musical Studies, and is now called the Britten–Pears Young Artist Programme. The programme aims to bridge the gap between conservatoires and professional life, offering unique development and performance opportunities to young musicians. Many have gone on to become leading musicians in their own right. Masterclasses for singers, ensembles, instrumentalists and