Peru national football team popular culture during the 1900s and 1910s. Over the following decades, Augusto Leguía's government institutionalised the sport into a national pastime by promoting and organising its development. Consequently, the national football team became an important element of Peru's national identity. According to the historian Carlos Aguirre, nationalist fervor spiked during the qualification phase for the 1970 World Cup finals, because the revolutionary government of General Juan Velasco Alvarado tied the national team's success with the alleged cultural, social, and psychological changes spurred by the country's new political project. Peruvian football fans are known for their distinctive cheer "¡Arriba Perú!" ("Onward
Juan Ramírez de Velasco between 1595-1597. He was replaced by Hernando Arias de Saavedra. Juan Ramirez de Velasco died in February 1597 in the City of Santa Fe, Argentina. Juan Ramírez de Velasco Juan Ramírez de Velasco (c.1539 – 1597) was a Spanish conquistador of Chile and Argentina. Founder of the province of La Rioja. Juan Ramírez de Velasco was born in the village of Estollo, son of a noble family of Castile, and descendant of the King of Navarre Ramiro Sánchez. In 1570 Ramirez was married in Seville with Catherine de Ugarte, a Spanish noblewoman, daughter of Pedro Santiago de Ugarte and Ana