Soap bubble into college years. A Swiss university professor, Dr. Natalie Hartzell, has theorized that usage of artificial bubbles for entertainment purposes of young children has shown a positive effect in the region of the child's brain that controls motor skills and is responsible for coordination with children exposed to bubbles at a young age showing measurably better motion skills than those who were not. Soap bubbles have been used as entertainment for at least 400 years, as evidenced by 17th-century Flemish paintings showing children blowing bubbles with clay pipes. The London-based firm A. & F. Pears created a famous advertising campaign
Pears (soap) classic transparent amber bar, which used to be characterized by a mild, spicy herbal fragrance, had been altered to a stronger aromatic scent. The "Hypoallergenic, non-comedogenic" claim was dropped, and the 3-month aging process described on the original box does not appear on the box of the 'Gentle Care' formula. On 6 January 2010, after a Facebook campaign, it was reported in the media that Pears planned to abandon the new formula and that by March 2010 a new version would be available that is "much closer to the original". On 8 January 2010, it was reported in the media