Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) that Davies's adaptation of "Northanger Abbey" "was much bolder and more confident than "Mansfield Park" the week before." "The Hollywood Reporter's" Ray Bennett praised "Northanger Abbey", calling it "a wonderfully evocative version", which was "written with flair and imagination by Andrew Davies". He proclaimed "Capturing vividly the flush and wonder of adolescence, the film mines Austen's first-written but last-published novel to find purest nuggets of wit, romance and social satire. The story's 18th-century heroine, Catherine Morland, has a fevered imagination and Davies draws on Austen's droll illustrations of it to create scenes of gothic adventure." Bennett added "the film is