Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Sears history of the old company, celebrating the original 1892 incorporation, rather than the 1906 revision, as the start of the company. Sears' successful 1906 initial public offering (IPO) marks the first major retail IPO in American financial history and represented a coming of age, financially, of the consumer sector. The company traded under the ticker symbol S, and was a component of the Dow Jones Industrial Average from 1924 to 1999. In 1906, Sears opened its catalog plant and the Sears Merchandise Building Tower in Chicago's West Side. The building was the anchor of what would become the massive Sears,