Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Pears' Cyclopaedia Pears' Cyclopaedia Pears' Cyclopaedia is a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original "Pears' Shilling Cyclopaedia" in December 1897, the year of Queen Victoria's Diamond Jubilee. The first edition contained an English dictionary, a medical dictionary, a gazetteer and atlas, desk information and a compendium of general knowledge entitled "A Mass of Curious and Useful Information and Things that everyone ought to know in Commerce, History, Science, Religion, Literature and the other Topics of Ordinary Conversation". Each edition traditionally featured an atlas, a gazetteer, a chronological list of events, a list of prominent people (past