Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
The Monarch of the Glen (painting) In 1916 he resold it at Christie's for £5,250. The price in 1892 was the highest made by a Landseer before the 1960s, with the exception of a rumoured price of £10,000 in a private sale of "The Otter Hunt" in 1873, which would have then represented the highest price ever paid for a British painting. The painting was purchased in 1916 by Pears soap company and featured in their advertising. It was sold on to John Dewar & Sons distillery and became their trademark before similarly being used by Glenfiddich. The painting was then acquired as part of the