Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock (film) Mary is caught in the crossfire and injured. Hancock recovers, killing the criminals, but is further injured. Parker tries to kill him, but Ray kills Parker with a fire axe. Hancock throws himself out of the hospital, taking great leaps and bounds to restart Mary's heart, before flying off towards the Moon. A month later Ray and his family receive a call from Hancock, revealing he has imprinted the Moon's surface with Ray's AllHeart marketing logo. In a mid-credits scene, Hancock approaches a criminal in New York City, who calls him an asshole. Film producers Akiva Goldsman and Michael Mann