Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Center City Tower (Philadelphia) with Comcast Corporation, Philadelphia's most high-profile corporation, in mind. Such a rumor would have been killed on January 5, 2005, the day Comcast Center was officially launched. Center City Tower (Philadelphia) Center City Tower was the working name of a formerly proposed skyscraper in downtown Philadelphia. Designed and proposed by the firm now known as KlingStubbins (designers of Philadelphia's Penn Center and Bell Atlantic Tower), the building would have risen to a height of 1,050 feet (320 m) and 75 stories, making it the tallest building in The United States outside New York and Chicago, surpassing the height of the