Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
The North-West Passage The North-West Passage The North-West Passage is an 1874 painting by John Everett Millais. It depicts an elderly sailor sitting at a desk, with his daughter seated in a stool beside him. He stares out at the viewer, while she reads from a log-book. On the desk is a large chart depicting complex passageways between incompletely charted islands. Millais exhibited the painting with the subtitle "It might be done and England should do it", a line imagined to be spoken by the aged sailor. The title and subtitle refer to the repeated failure of British expeditions to find the northwest