History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Pears (soap) classic transparent amber bar, which used to be characterized by a mild, spicy herbal fragrance, had been altered to a stronger aromatic scent. The "Hypoallergenic, non-comedogenic" claim was dropped, and the 3-month aging process described on the original box does not appear on the box of the 'Gentle Care' formula. On 6 January 2010, after a Facebook campaign, it was reported in the media that Pears planned to abandon the new formula and that by March 2010 a new version would be available that is "much closer to the original". On 8 January 2010, it was reported in the media