Playboy and mother. However, the publisher of an unrelated men's adventure magazine, "Stag," contacted Hefner and informed him it would file suit to protect their trademark if he were to launch his magazine with that name. Hefner, his wife Millie, and Sellers met to seek a new name, considering "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before Sellers suggested "Playboy". The first issue, in December 1953, was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used originally was taken for a
Playboy official "Playboy" brand itself can still appear on various merchandise such as perfume and deodorants. While banned in mainland China, the magazine is sold in Hong Kong. In Japan, where genitals of models cannot be shown, a separate edition was published under license by Shueisha. An Indonesian edition was launched in April 2006, but controversy started before the first issue hit the stands. Though the publisher said the content of the Indonesian edition will be different from the original edition, the government tried to ban it by using anti-pornography rules. A Muslim organization, the Islamic Defenders Front (IDF), opposed "Playboy"