J. R. Ewing personalized license plate "EWING 3". J. R. Ewing John Ross "J. R." Ewing Jr. is a fictional character in the American television series "Dallas" (1978–91) and its spin-offs, including the revived "Dallas" series (2012–14). The character was portrayed by Larry Hagman from the series premiere in 1978 until his death in late 2012, and Hagman was the only actor who appeared in all 357 episodes of the original series. As the show's most famous character, J.R. has been central to many of the series' biggest storylines. He is depicted as a covetous, egocentric, manipulative and amoral oil baron with psychopathic
Larry Hagman Martin And Her Son Larry, with orchestra by Mitch Miller. It was released in Australia as a 78 rpm single, catalogue number DO-3409. In 1980, Hagman recorded a single called "Ballad of the Good Luck Charm". During the 1980s, Hagman was featured in a national televised Schlitz beer campaign, playing on – but not explicitly featuring – the J.R. character. He wore the same kind of Western business outfit – complete with cowboy hat – that he wore in his role. The end of each 30-second spot featured a male voice-over saying, "Refreshing Schlitz beer...the gusto's back..." Hagman, grinning into