Jacqueline Susann a radical departure from the works which made her famous. During the 1970s, Susann had spoken of future works. They included a novel about brothers who have their show business start in vaudeville, to be called "The Comedy Twins"; a novel about a poetess, "The Heroine"; a continuation of the story of Neely O'Hara's sons; and her autobiography. Jacqueline Susann enjoyed the fame which her books brought. "Confrontational, sassy, [and] entertaining," she appeared frequently on television, especially on talk shows. When asked what Ethel Merman thought of "Valley of the Dolls", Susann responded, "We didn't speak before the book came
Valley of the Dolls publication of her third novel, Susann said, "They can keep calling it that ["roman à clef"]. It'll only make my books sell. I don't care." Susann insisted that she began each book with a theme: "Then I start asking, what kind of a personality? And because I have a good ear, I unconsciously pick up certain people." Susann dedicated the book to her poodle Josephine, and to her husband Irving Mansfield. The book was published by Bernard Geis Associates on February 10, 1966, and "took off like a Cape Canaveral space shot." Although "Publishers Weekly", in an advance review, called