Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) say "Northanger Abbey" was made to be a television movie and commented that it was more fun than the book. The "San Francisco Chronicle's" David Wiegand wrote ""Persuasion" is a bigger challenge to try to squeeze into 90 minutes, the real difference between that film and "Northanger" is the latter's consistency of high-quality performances, a careful and attentive adaptation by Andrew Davies and solid direction by Jon Jones." Writing for "The Daily Telegraph", James Walton observed ""Northanger Abbey" was a perfectly acceptable costume drama – but not one that ever really caught fire." Simon Hoggart, writing for "The Spectator", commented