Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Getúlio Vargas restrict foreign investment. In 1926, Washingtion Luis, a native of Macaé a city of Rio de Janeiro but he ran for São Paulo, was elected president. His election had been assisted by the political machine of Borges de Medeiros, and so he nominated one of that machine's members, Getulio Vargas, to be his Finance Secretary. Although Vargas was only to serve two years as Finance Secretary before returning to Rio Grande do Sul to become governor, he gained valuable recognition and experience on the national level. The Great Depression set off the tensions that had been building in Brazilian society