Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Olympic video games next generation consoles. From the 1988 Seoul Korea Olympics up to the London 2012 Olympics, an official Olympic tie-in game was released each summer Olympics. Kotaku argues that the 4-year cycle nature of such games results in each release being on a new console, becoming a first-adopter decision for Olympic video game fans. In addition, the site noted that these games never have an overarching sense of narrative, which essentially turns them into a series of minigames. Thirdly, many of the Olympic sports already have dedicated titles out there which would appeal to fans more than these minigame collections which