Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
John Everett Millais Hereditary Title. After the death of Lord Leighton in 1896, Millais was elected President of the Royal Academy. He died later in the same year from throat cancer. He was buried in the crypt of St Paul's Cathedral. Additionally, between 1881 and 1882, Millais was elected and acted as the president of the Royal Birmingham Society of Artists. When Millais died in 1896, the Prince of Wales (later to become King Edward VII) chaired a memorial committee which commissioned a statue of the artist. This was installed at the front of the National Gallery of British Art (now Tate Britain)