Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
S.O.S Soap Pad General Foods, then by the late 1960s was sold to Miles Laboratories. In the mid-1990s, the manufacturer began advertising that S.O.S pads had been made rust-resistant. In fact the pads were so well-protected against rust, and the pads lasted so much longer, that Miles removed the rust-inhibiting ingredients and ceased to advertise the pad's rust resistant quality. Later, Miles sold the brand to Clorox. S.O.S Soap Pad S.O.S Soap Pad is a trade name for an abrasive cleaning pad, used for household cleaning, and made from steel wool saturated with soap. In 1917, Ed Cox of San Francisco, California, an