Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) the drama as their "Pick of the Day." Jade Wright of the "Liverpool Echo" thought the adaptation had showed "a good-natured and frank Catherine", with Jones managing to "combine humility and humour with perfect aplomb." Wright praised the decision to cast Mulligan and said the actress "shone" as Isabella. A "The Guardian" reporter included "Northanger Abbey" in their feature on the week's television highlights, saying "Yes, yes, more Austin, but Andrew Davies' adaptation of one of her lighter novels is the perfect Sunday evening blend of eruditeness and pretty frocks." "The Sydney Morning Herald's" Lenny Ann Low also praised the