Juan Velasco Alvarado Velasco at its helm as President. Velasco's administration articulated a desire to give justice to the poor through a regime of nationalization known as Peruanismo. Velasco's rule was characterized by left-leaning policies, which aimed to create a strong national industry to increase the international independence of Peru. To that end, he nationalised entire industries, expropriated companies in a wide range of activities from fisheries to mining to telecommunications to power production and consolidated them into single industry-centric government-run entities ("PescaPeru", "MineroPeru", "Petroperú", "SiderPeru","Centromin Peru", "ElectroPeru", "Enapu", "EnatruPeru", "Enafer", "Compañia Peruana de Telefonos", "EntelPeru", "Correos del Peru", etc.), and increased government
First presidency of Fernando Belaúnde First presidency of Fernando Belaúnde The first term of Fernando Belaúnde Terry started July 28, 1963 and culminated in the coup Juan Velasco Alvarado on October 3, 1968. The presidency started on July 28, 1963. At Belaúnde's inauguration in the Legislative Palace, the President of the Senate, Julio de la Piedra gave him the presidential sash, followed by, the first vice president Edgardo Seoane's oath. The ceremony was attended by representatives of 41 states, among them being the Minister of Information and Tourism of Spain, Manuel Fraga. He gave an address to the nation, which announced government measures such as