History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Vanessa (Millais painting) Vanessa (Millais painting) Vanessa (1868) is a painting by John Everett Millais in Sudley House, Liverpool. It is a fancy portrait depicting Jonathan Swift's close friend and correspondent Esther Vanhomrigh (1688-1723), who was known by that nickname, which Swift himself invented for her. "Vanessa" represents a major departure in Millais's art because he abandons fully for the first time the detailed finish that was still to be seen in "Waking" and "Sleeping", exhibited in the previous year. Influenced by the work of Diego Velázquez and Joshua Reynolds, Millais paints with dramatic, visible brush strokes in vivid colours, creating what has