Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Vanessa (Millais painting) Vanessa (Millais painting) Vanessa (1868) is a painting by John Everett Millais in Sudley House, Liverpool. It is a fancy portrait depicting Jonathan Swift's close friend and correspondent Esther Vanhomrigh (1688-1723), who was known by that nickname, which Swift himself invented for her. "Vanessa" represents a major departure in Millais's art because he abandons fully for the first time the detailed finish that was still to be seen in "Waking" and "Sleeping", exhibited in the previous year. Influenced by the work of Diego Velázquez and Joshua Reynolds, Millais paints with dramatic, visible brush strokes in vivid colours, creating what has