Lincoln Mark series III, and later a Continental Mark IV, on the TV series of the same name. A 1977 Continental Mark V was used in the 1996 Alanis Morissette music video for her song "Ironic." A 1978 Continental Mark V was driven by Ewing family patriarch Jock Ewing, played by Jim Davis, on the TV series "Dallas". Additional Marks were used by other characters later on including J.R. Ewing, played by Larry Hagman, who replaced his Cadillac Allante with a Mark VII in the show's final season. A 1979 Continental Mark V was driven by car dealer (Knots Landing Motors owner) Sid
A House Divided (Dallas) was so strong that actor Larry Hagman had a 10-day holdout in which he demanded $100,000 (equivalent to $ in ) per episode, while Lorimar Productions offered $55,000 (equivalent to $ in ). After 10 days, Hagman agreed to work filming the subsequent season for $75,000 (equivalent to $ in ) per episode. Hagman had been working for $25,000 (equivalent to $ in ) per episode. The episode earned Fred W. Berger an American Cinema Editors Eddie Award for Best Edited Episode from a Television Series and earned Irving J. Moore a Directors Guild of America Award for Outstanding Directing