Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
John Everett Millais Hereditary Title. After the death of Lord Leighton in 1896, Millais was elected President of the Royal Academy. He died later in the same year from throat cancer. He was buried in the crypt of St Paul's Cathedral. Additionally, between 1881 and 1882, Millais was elected and acted as the president of the Royal Birmingham Society of Artists. When Millais died in 1896, the Prince of Wales (later to become King Edward VII) chaired a memorial committee which commissioned a statue of the artist. This was installed at the front of the National Gallery of British Art (now Tate Britain)