Valley of the Dolls the Mount Everest of her dreams, only to find herself back in the valley of the dolls. Susann had apparently been thinking about the novel for some time. Some years earlier, she had begun "Underneath the Pancake", a show business novel, with her actress friend Beatrice Cole (c. 1910–1999). Later, she considered writing a novel about drug usage in show business to be called "The Pink Dolls". "Valley of the Dolls" is considered to be a "roman à clef", with its characters based on famous figures such as Judy Garland, Carole Landis, Dean Martin, and Ethel Merman. In 1973, after
Valley of the Dolls publication of her third novel, Susann said, "They can keep calling it that ["roman à clef"]. It'll only make my books sell. I don't care." Susann insisted that she began each book with a theme: "Then I start asking, what kind of a personality? And because I have a good ear, I unconsciously pick up certain people." Susann dedicated the book to her poodle Josephine, and to her husband Irving Mansfield. The book was published by Bernard Geis Associates on February 10, 1966, and "took off like a Cape Canaveral space shot." Although "Publishers Weekly", in an advance review, called