Lincoln Mark series III, and later a Continental Mark IV, on the TV series of the same name. A 1977 Continental Mark V was used in the 1996 Alanis Morissette music video for her song "Ironic." A 1978 Continental Mark V was driven by Ewing family patriarch Jock Ewing, played by Jim Davis, on the TV series "Dallas". Additional Marks were used by other characters later on including J.R. Ewing, played by Larry Hagman, who replaced his Cadillac Allante with a Mark VII in the show's final season. A 1979 Continental Mark V was driven by car dealer (Knots Landing Motors owner) Sid
Larry Hagman his return in the fourth season. Holding out for a higher salary, Hagman did not appear in the first episode of the show until the final few minutes. Producers were faced with a dilemma whether to pay the greatly increased salary or to write J.R. out of the program. Lorimar Productions, the makers of the series, began shooting different scenes of "Dallas" which did not include Hagman. In the midst of negotiations, Hagman took his family to London for their July vacation. He continued to fight for his demands and network executives conceded that they wanted J.R. to remain on