Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock (film) him and incite a violent battle across the city. Ray witnesses the fight, later confronting the duo. Mary admits Hancock used to be her husband in another life. That night, Hancock stops a liquor store robbery, only to be shot multiple times, and is hospitalized. Mary appears, explaining that when the immortals paired up, they would slowly lose their powers, becoming mortals. The last time Hancock and Mary were together was eighty years before, when Hancock was attacked; his amnesia is a result of the attack. Parker, who escaped prison with several other criminals, attacks the hospital to get revenge.