Eli Lilly and Company September 18, 1970, rock guitarist legend Jimi Hendrix died from a secobarbital overdose. On June 22, 1969, secobarbital overdose was the cause of death of actress Judy Garland. The drug was a central part of the plot of the hugely popular novel "Valley of the Dolls" (1966) by Jacqueline Susann in which three highly successful Hollywood women each fall victim, in various ways, to the drug. The novel was later released as a film by the same name. Eli Lilly has developed the vaccine preservative thiomersal (also called merthiolate and thimerosal). Thiomersal is effective by causing susceptible bacteria to autolyze.
Jacqueline Susann novel, "The Love Machine", is the story of Robin Stone, a ruthless but tormented executive in the cut-throat world of 1960s network television, and three women who love him: Amanda, the doomed fashion model; Maggie, the independent television personality turned movie actress; and Judith, the insecure wife of the network founder. Like "Valley", the book was considered a "roman a clef", with Robin reportedly based on former CBS president James Aubrey. Published by Simon & Schuster on May 14, 1969, the book was an immediate success: it spent 32 weeks (13 weeks at #1) on the "New York Times" best