History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
S.O.S Soap Pad General Foods, then by the late 1960s was sold to Miles Laboratories. In the mid-1990s, the manufacturer began advertising that S.O.S pads had been made rust-resistant. In fact the pads were so well-protected against rust, and the pads lasted so much longer, that Miles removed the rust-inhibiting ingredients and ceased to advertise the pad's rust resistant quality. Later, Miles sold the brand to Clorox. S.O.S Soap Pad S.O.S Soap Pad is a trade name for an abrasive cleaning pad, used for household cleaning, and made from steel wool saturated with soap. In 1917, Ed Cox of San Francisco, California, an