Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Elgin Tower Building 1999 to showcase its architectural merit. Stickling died later that year, but his benefactors transferred the building to the William R. Stickling Charitable Foundation, who currently maintain the building. An addition was built in 1999 to house, rent-free, the Downtown Neighborhood Association, who intend to revitalize the downtown area. The tower was added to the National Register of Historic Places on May 22, 2002. The Elgin Tower Building is located at 100 E. Chicago St. in Elgin, between Douglas and N. Grove Avenues. This area has historically been known as Fountain Square, generally accepted as the downtown area of Elgin.