Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic coins to participate in the program. This marked the first time that the International Olympic Committee participated in an international commemorative coin program. Summer Olympic coins Although the first Olympic coin can be traced back to 480 BC, the modern Olympics did not see its first commemoratives until 1951. The original concept of Olympic coins was that the Greeks believed that coins brought the general public closer to the Olympic games. The premise was that those who could not attend the games could at least have a tangible souvenir of the event. In 1951, the government of Finland authorized the striking