Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey those who read novels. It is also made clear in this text that those who are considered "good" and well-educated read novels, such as Henry and Eleanor Tilney. John Thorpe, for example, who does not read novels, is the cad of the text. Furthermore, there is a distinction made between Catherine's imagination and childishness that encourages her fantasy of a murderous General Tilney, rather than it being a direct fault of the novel genre. "Northanger Abbey" is fundamentally a parody of Gothic fiction. Austen turns the conventions of eighteenth-century novels on their head, by making her heroine a plain and