Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
The Return of the Dove to the Ark plan for the painting was to include the figure of Noah, as well as including several animals in the background. The final omission of these other figures is thought to have been due to his desire to have the painting ready for the Royal Academy exhibition of 1851. "The Return of the Dove to the Ark" was first put on public display at the Royal Academy in April 1851. Millais was surprised to learn that some Roman Catholics who viewed it believed it to be an allegory for the return of the country to the true faith. It was praised