History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) century Pears was famous for the annual "Miss Pears" competition in which parents entered their children into the high-profile hunt for a young brand ambassador to be used on packaging and in consumer promotions. Many Miss Pears subsequently entered acting or modelling. "Pears' Cyclopaedia" is a one volume encyclopaedia continuously published, in the United Kingdom, since December 1897. Beginning with 2003, a British company called Cert Brands is in charge of marketing and distribution of Pears soap. Pears' unique manufacturing process required the soap to be dried for up to thirteen weeks so that the alcohol used in the process