1975 Conservative Party (UK) leadership election cabinet members pledged their support for Heath including Jim Prior, Peter Carrington, Leader in the House of Lords, and Robert Carr, Shadow Chancellor. However Margaret Thatcher opted to stand, with Airey Neave as her campaign manager, as did backbencher Hugh Fraser. Even then many believed that Heath would win easily. Thatcher's support was seen as minimal, with all the Conservative daily newspapers backing Heath (although the weekly "The Spectator" backed Thatcher). As the election went on it became clear that the race was going to be much closer, as Thatcher became the clear candidate to be supported by discontented backbenchers.
1975 Conservative Party (UK) leadership election candidate to have a lead of 15% over their nearest rival was modified so that this would now be 15% of the total number of MPs, not just those voting for candidates. Following the review, Heath called a leadership election for 4 February 1975, in order to assert his authority as leader of the party. Many expected the contest to be a walkover, believing there was no clear alternative to Heath after Keith Joseph had ruled himself out following controversial remarks calling on poor people to have fewer children and William Whitelaw had pledged loyalty to Heath. Many other shadow