Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Autumn Leaves (painting) on Millais' sisters-in-law Alice and Sophy Gray, are portrayed in middle-class clothing of the era; the two on the right are in rougher, working class clothing. The painting has been seen as one of the earliest influences on the development of the aesthetic movement. The painting has typically been interpreted as a representation of the transience of youth and beauty, a common theme in Millais' art. Malcolm Warner argues that Millais was influenced by the poetry of Tennyson, at whose house he had once helped to rake together autumn leaves. Warner suggests that lines from Tennyson's song "Tears, Idle Tears"