Don King (boxing promoter) fighters in Cleveland and years of experience in boxing. In 1974, King negotiated to promote a heavyweight championship fight between Muhammad Ali and George Foreman in Zaire, popularly known as "The Rumble in the Jungle". The fight between Ali and Foreman was a much-anticipated event. King's rivals all sought to promote the bout, but King was able to secure the then-record $10 million purse through an arrangement with the government of Zaire. Don King induced a Cleveland tycoon named Carl Lombardo to underwrite the show for $1.3‐million. Video Techniques put in $200,000 and that just about took care of the
George Foreman Rican Heavyweight Champion José Roman. Roman was not regarded as a top contender, and it took Foreman only 2 minutes to end the fight, one of the fastest knockouts in a Heavyweight Championship bout. Foreman's next defense was against a much tougher opponent. In 1974, in Caracas, Venezuela, he faced the highly regarded future hall-of-famer Ken Norton (who was 30–2), a boxer noted for his awkward crossed-arm boxing style, crab-like defense, and heavy punch (a style Foreman emulated in his comeback), who had broken the jaw of Muhammad Ali in a points victory a year earlier. Norton had a good