Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Autumn Leaves (painting) Autumn Leaves (painting) Autumn Leaves (1856) is a painting by John Everett Millais exhibited at the Royal Academy in 1856. It was described by the critic John Ruskin as "the first instance of a perfectly painted twilight." Millais' wife Effie wrote that he had intended to create a picture that was "full of beauty and without a subject". The picture depicts four girls in the twilight collecting and raking together fallen leaves in a garden. They are making a bonfire, but the fire itself is invisible, only smoke emerging from between the leaves. The two girls on the left, modelled