Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) title refers to a genetically engineered Na'vi body operated from the brain of a remotely located human that is used to interact with the natives of Pandora. Development of "Avatar" began in 1994, when Cameron wrote an 80-page treatment for the film. Filming was supposed to take place after the completion of Cameron's 1997 film "Titanic", for a planned release in 1999, but, according to Cameron, the necessary technology was not yet available to achieve his vision of the film. Work on the language of the film's extraterrestrial beings began in 2005, and Cameron began developing the screenplay and fictional