Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Playboy coincidentally, a cropped image of the issue's centerfold (which featured Lena Söderberg) became a de facto standard image for testing image processing algorithms. It is known simply as the "Lenna" (also "Lena") image in that field. In 1970, "Playboy" became the first gentleman's magazine to be printed in braille. It is also one of the few magazines whose microfilm format was in color, not black and white. Playboy's iconic and enduring mascot, a stylized silhouette of a rabbit wearing a tuxedo bow tie, was created by "Playboy" art director Art Paul for the second issue as an endnote, but was