Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Metropolitan Tower (Chicago) of this ornament, the building is sometimes referred to as the "Beehive Building." Just beneath the beehive are four carillon bells ranging in weight from 1,500 to 7,000 pounds, unused for many years until restored in 1979 for the Chicago visit of Pope John Paul II. At one time, the bells chimed the well-known Cambridge Quarters on the quarter-hours. The base has been altered from its original design: rectangular window openings replaced giant arches on Michigan Avenue and Jackson Boulevard. At one time, the thirtieth floor was the Straus Tower Observatory, which was open to the public for viewing the