Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
John Ruskin (painting) Glenfinlas, during which the details of the landscape were painted. The last stages of work on the painting were undertaken in Millais' studio in London. By that time Ruskin's wife Effie had fallen in love with Millais. She left Ruskin and sued him for an annulment of the marriage. She and Millais were married the following year. Millais found it very difficult to be in the same room as Ruskin when he was completing the work in London, calling it "the most hateful task I have ever had to perform". As soon as the portrait was finished he broke off