History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Mariana (Millais) is on the floor towards the bottom right corner is a detail that Millais took from Tennyson's poem: "the mouse behind the mouldering wainscots shriek'd or from the crevice peer'd about". Together, Millais' painting and Tennyson's poem create an intriguing storyline for the reader to follow. Mariana (Millais) Mariana is an 1851 oil-on-wood painting by John Everett Millais. The image is based on the solitary Mariana from William Shakespeare's "Measure for Measure", written between 1601 and 1606. In the play, Mariana was to be married, but was rejected when her dowry was lost in a shipwreck. Her story was retold