Motifs in the James Bond film series demonstrates Western society's patriarchal, individualistic culture. Academic Tricia Jenkins, meanwhile, sees that Bond as "hyperheterosexual", as he is ""more" masculine, "more" sexually desirable, "more" heterosexual than the others around him". Bond girls became a major theme in many Bond film posters, beginning with "Dr. No"; the suggestiveness of the images used had to be toned down in some countries. Bond girls often have highly suggestive names, including "Goldfinger"'s Pussy Galore, which the American censor refused to allow on promotional materials and for the US market she was subsequently referred to as "Miss Galore" or "Goldfinger's personal pilot"; however Honor Blackman
Goldfinger (film) that saw him denied a percentage of the film's profits. Broccoli and Saltzman turned instead to Guy Hamilton to direct. Hamilton, who had turned down directing "Dr. No", felt that he needed to make Bond less of a "superman" by making the villains seem more powerful. Hamilton knew Fleming, as both were involved during intelligence matters in the Royal Navy during World War II. "Goldfinger" saw the return of two crew members who were not involved with "From Russia with Love": stunt coordinator Bob Simmons and production designer Ken Adam. Both played crucial roles in the development of "Goldfinger", with