Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
The Project Formerly Known As Kindle Forkbomb The Project Formerly Known As Kindle Forkbomb The project The Project Formerly Known as Kindle Forkbomb is a work done by the Swiss-Austrian-American duo known as Ubermorgen. The artists are known for their creative use of digital media, combined with other means such as performance and various offline medium to convey their ideas. The project is showcased on Ubermorgen's website "www.uuuuuuuntitled.com" The project's name: "The Project Formerly Known as Kindle Forkbomb" can be broken down to better understand the meaning behind the work. Forkbomb is a term used in computing, describing an attack in which a computer process continuously self-replicates