Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) globally in McDonald's Happy Meals. In December 2009, France Post released a special limited edition stamp based on "Avatar", coinciding with the film's worldwide release. "Avatar" premiered in London on , 2009, and was released theatrically worldwide from to 18. The film was originally set for release on , 2009, during filming, but was pushed back to allow more post-production time (the last shots were delivered in November), and to give more time for theatres worldwide to install 3D projectors. Cameron stated that the film's aspect ratio would be 1.78:1 for 3D screenings and that a 2.39:1 image would be