History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) of which contained arsenic or lead) that were in general use at the time. Pears began to experiment with soap purification and eventually managed to produce a gentle soap based on glycerine and other natural products. The clarity of the soap gave it a novel transparent appearance which provided a marketing advantage. To add to the appeal, Pears gave the soap an aroma reminiscent of an English garden. During the nineteenth century, Pears built a large market for its soap in the United States. In 1835 when his grandson, Francis Pears, joined the business the firm was renamed A &