Avatar (2009 film) the Rings" (literature). It was a tougher sell ..." The film received mostly positive reviews. On review aggregator Rotten Tomatoes, the film has a rating of 83% based on 301 reviews, with a rating average of 7.5/10. The site's consensus reads "It might be more impressive on a technical level than as a piece of storytelling, but "Avatar" reaffirms James Cameron's singular gift for imaginative, absorbing filmmaking." On Metacritic — which assigns a weighted mean score — the film has a score of 83 out of 100 based on 35 critics, indicating "universal acclaim". CinemaScore polls conducted during the opening
Avatar (2009 film) reached 2.7 million in the United States and Canada – overtaking "The Dark Knight" to become the best ever selling Blu-ray release in the region. The release later broke the Blu-ray sales record in the UK the following week. In its first three weeks of release, the film sold a total of DVD and Blu-ray discs combined, a new record for sales in that period. As of , 2012, DVD sales (not including Blu-ray) totaled over units sold with in revenue. "Avatar" retained its record as the top-selling Blu-ray in the US market until January 2015 when Disney's "Frozen" surpassed