Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Australian Playboy centerfold, selling nearly 200,000 copies. In 1982 Packer sold the rights to Mason Stewart Publishing, publishers of surfing magazine, "Trax", and rock music magazine, "RAM". Sales settled at around 140,000. The biggest selling edition of "Australian Playboy" was the October 1995 issue with Dannii Minogue on the cover and Cynthia Brown as the centerfold. By 1996 sales of the magazine had fallen to 36,000 and in 1997 Mason Stewart Publishing was taken over by British publisher EMAP International Limited, with Philip Mason becoming non-executive chairman of EMAP Australia. Playboy was not sold in the state of Queensland during 2004 and