Fever Pitch Each chapter is about a football match that he remembers watching, most but not all at Arsenal Stadium, Highbury, and how it related to the events that were going on with his life. As well as recounting Arsenal's highs and lows, Hornby talks about other football clubs that played in London. "Fever Pitch" sold over a million copies in the United Kingdom. It won the William Hill Sports Book of the Year in 1992 and was reprinted with a new cover and made available as part of the 2005–06 Arsenal F.C. membership pack as part of the "Final Salute" to
Judy Hornby had to travel to London to see her wholesale collections. Hornby of Plenty swiftly gained a good reputation due to its dedicated customer service and willingness to alter and even make new garments to fit clients at no extra cost, meaning that by December 1975, Hornby had to employ eight additional seamstresses to meet demand. In 1979, Hornby was selling her work to over 40 shops across the United States, and was described as a master of unexpected colour and pattern mixes which looked anything but haphazard. By the 1980s, she was considered a leading designer alongside Zandra Rhodes and