Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Southwest Tower Building of Texas phone center to Sears Vinyl Siding. When it opened in 1972 it was considered the leading business tower in the city. (Austin American-Statesman November 18, 1972) The Southwest Tower Building was the site of a fire on Sunday, March 6, 2011. No cause has been given for the fire. Southwest Tower Building The Southwest Tower Building is a 12-storey, building at 211 East 7th St. in Downtown Austin, Texas and is located across the street from the historic Driskill Hotel and the modern Omni Hotel. On the edge of the E. 6th Street entertainment district and Congress Avenue,