Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Brazilian Revolution of 1930 Gerais and those from Rio Grande do Sul. At the same time, in downtown Rio de Janeiro, the gaúcho soldiers fulfilled the promise of tethering horses to the obelisk on Rio Branco Avenue, symbolically marking the triumph of the Revolution of 1930. Vargas became head of the provisional government with broad powers. The constitution of 1891 was repealed and Vargas came to rule by decree. Vargas named intervenors to all state governments with the exception of Minas Gerais. These stakeholders were mostly lieutenants who participated in the revolution. In turn, the president-elect and non-sworn Júlio Prestes harshly criticized the Revolution