William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
The Rescue (painting) The Rescue (painting) The Rescue (1855) is a painting by John Everett Millais depicting a fireman rescuing three children from a house fire, with their mother receiving them back into her arms. Millais witnessed the death of a fireman in the course of a rescue, and decided to depict the subject. The fire brigade had only recently been transformed from private businesses dedicated to the protection of property to a public institution charged to protect life first. Millais sought to create the correct effects of light and smoke by using a sheet of coloured glass and by burning planks of