Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
The Rescue (painting) The Rescue (painting) The Rescue (1855) is a painting by John Everett Millais depicting a fireman rescuing three children from a house fire, with their mother receiving them back into her arms. Millais witnessed the death of a fireman in the course of a rescue, and decided to depict the subject. The fire brigade had only recently been transformed from private businesses dedicated to the protection of property to a public institution charged to protect life first. Millais sought to create the correct effects of light and smoke by using a sheet of coloured glass and by burning planks of