Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) January 2008. In April of that year, ITV announced they would be making a range of classic programmes, including the adaptation of "Northanger Abbey", available to purchase through the iTunes Store. Upon its first broadcast in the United Kingdom, "Northanger Abbey" was viewed by 5.6 million people and had a 26.6% audience share. This made it the second most popular of the adaptations, behind "Mansfield Park". 931,000 Australians watched the drama when it aired on ABC1 in June 2008. "Northanger Abbey" garnered mostly positive reviews from critics. Shortly before it aired in the UK, reporters for four newspaper publications selected