Don King (boxing promoter) fighters in Cleveland and years of experience in boxing. In 1974, King negotiated to promote a heavyweight championship fight between Muhammad Ali and George Foreman in Zaire, popularly known as "The Rumble in the Jungle". The fight between Ali and Foreman was a much-anticipated event. King's rivals all sought to promote the bout, but King was able to secure the then-record $10 million purse through an arrangement with the government of Zaire. Don King induced a Cleveland tycoon named Carl Lombardo to underwrite the show for $1.3‐million. Video Techniques put in $200,000 and that just about took care of the
George Foreman by the WBA and WBC. In 1972, still undefeated and with an impressive knockout record, Foreman was set to challenge undefeated and Undisputed World Heavyweight Champion Joe Frazier. Despite boycotting a title elimination caused by the vacancy resulting from the championship being stripped from Muhammad Ali, Frazier had won the title from Jimmy Ellis and defended his title four times since, including a 15-round unanimous decision over the previously unbeaten Ali in 1971 after Ali had beaten Oscar Bonavena and Jerry Quarry. Despite Foreman's superior size and reach, he was not expected to beat Frazier and was a 3:1 underdog