Penny Post He circulated mail to 17 shops in the city (effectively post offices) and employed 4 uniformed postmen. Their hats read "Penny Post" and were numbered 1,4,8 and 16 to make the business look bigger. On 5 December 1839 the Uniform Fourpenny Post was introduced by the General Post Office but lasted only 36 days until 9 January 1840 when the Uniform Penny Post was introduced. The penny post box was green. In 1835 Rowland Hill published a pamphlet entitled 'Post Office Reform' which led to various reforms and the introduction of the first postage stamp and convinced Parliament to implement
Penny press penny-paying public. These new newspaper readers enjoyed information about police and criminal cases. The main revenue for the penny press was advertising while other newspapers relied heavily on high priced subscriptions to finance their activities. The idea of a penny paper was not new in the 1830s. By 1826, many editors were experimenting with sports news, gossip, and a cheap press. Most newspapers in the early nineteenth century cost six cents and were distributed through subscriptions. On July 24, 1830, the first penny press newspaper came to the market: Lynde M. Walter's Boston "Transcript". Unlike most later penny papers, Walter's