Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) can just get 'em in the damn theater, the film will act on them in the way it's supposed to, in terms of taking them on an amazing journey and giving them this rich emotional experience." Cameron was aware of the sentiment that "Avatar" would need significant "repeat business" just to make up for its budget and achieve box office success, and believed "Avatar" could inspire the same "sharing" reaction as "Titanic". He said that film worked because, "When people have an experience that's very powerful in the movie theatre, they want to go share it. They want to grab