Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Pears (soap) developed immunity to the effects of breathing the alcohol-laden atmosphere in the building. The concave shape of the soap is formed by shrinkage while the soap is drying, and is not due to deliberate moulding. Bars of soap produced in the factory come in two sizes: 75 g and 125 g. Nowadays this soap comes in three colours: the classic amber, the green, and mint (blue colour). Each variety has a unique aroma. The soap now comes in two new sizes: 69 g and 119 g. Recent changes to quality of ingredients used in the manufacturing process (see "Changes to