Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Esther (Millais painting) paintings by Titian, whose techniques of colouring Millais imitates, along with the modelling of the face and the characteristic "Titian blonde" hair. This also compares with the lush red locks of Millais's earlier picture "The Bridesmaid" and with some contemporary works by Dante Gabriel Rossetti. Millais's biographer Marion Spielmann wrote that the painting was "the most modernly treated of Millais's early works...more consonant in its strong harmony with the audacious brilliancy of the present day [1898] than the more solid strength of forty years ago." Esther (Millais painting) Esther (1865) is a painting by John Everett Millais depicting the central