Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) the casting for "Northanger Abbey" had finished and had been confirmed. British actress Felicity Jones was chosen to play Catherine, the protagonist and eldest daughter of the Morland family. Jones received the part upon her first audition, just two weeks after graduating from Oxford University. She revealed that she really wanted the role, explaining "sometimes when you read a script, you think 'God, I'd love to do that.'" While speaking of his fondness for the characters, Davies commented that Jones' casting as Catherine was "perfect". American-born actor JJ Feild was cast as Henry Tilney, the "highly eligible young clergyman", and