Peru national football team popular culture during the 1900s and 1910s. Over the following decades, Augusto Leguía's government institutionalised the sport into a national pastime by promoting and organising its development. Consequently, the national football team became an important element of Peru's national identity. According to the historian Carlos Aguirre, nationalist fervor spiked during the qualification phase for the 1970 World Cup finals, because the revolutionary government of General Juan Velasco Alvarado tied the national team's success with the alleged cultural, social, and psychological changes spurred by the country's new political project. Peruvian football fans are known for their distinctive cheer "¡Arriba Perú!" ("Onward
Salomón Lerner Ghitis (UNI) in Lima. Later he attended post-gradual courses at the Monterrey Institute of Technology in Mexico, in 1968, and at the Technion Institute in Haifa, Israel, in 1989. As a student, he joined politics and became the chairman of the students' wing of the social-democratic APRA party. Under the left-wing military administration of Juan Velasco Alvarado (1968–75), he was general manager of the Public Fish-Meal and Oil Marketing Enterprise (EPCHAP). In the government of Velasco's successor, Francisco Morales Bermúdez, Lerner was vice minister of foreign trade. In 1997, he managed CPN Radio channel, and from October 1997 to March 1998,