Jacqueline Susann a radical departure from the works which made her famous. During the 1970s, Susann had spoken of future works. They included a novel about brothers who have their show business start in vaudeville, to be called "The Comedy Twins"; a novel about a poetess, "The Heroine"; a continuation of the story of Neely O'Hara's sons; and her autobiography. Jacqueline Susann enjoyed the fame which her books brought. "Confrontational, sassy, [and] entertaining," she appeared frequently on television, especially on talk shows. When asked what Ethel Merman thought of "Valley of the Dolls", Susann responded, "We didn't speak before the book came
Jacqueline Susann loathed the film version of "Valley", believed this adaptation was even worse. Susann's third novel, "Once Is Not Enough", was published by Morrow on March 20, 1973. "Once" is the story of January Wayne, daughter of a famous film and stage producer, who is hospitalized in Switzerland for three years. When she returns home to New York City, she finds that the world is far different from the one she had left. January contends with the social upheavals of the late 1960s and early 1970s in a graphic, driving story. Susann was candid about the theme of the book, stating