Elephant (album) Magazine" in 2007, Jack White said, "If you study the picture carefully, Meg and I are elephant ears in a head-on elephant. But it's a side view of an elephant, too, with the tusks leading off either side." He went on to say, "I wanted people to be staring at this album cover and then maybe two years later, having stared at it for the 500th time, to say, 'Hey, it's an elephant!'" Upon its release, "Elephant" received widespread acclaim from music critics. The album enjoys a Metacritic rating of 92. The White Stripes were gaining momentum with their previous
The Sultan's Elephant with an audience of a million people, was brought to England by production company Artichoke, who were also responsible for bringing the giant mechanical spider La Princesse to Liverpool in September 2008. "The Sultan's Elephant" show was performed in Antwerp, Belgium from 7–9 July 2006. Besides the elephant, the rocket and the small giant, there was also a carousel with fantasy vehicles. Performed in the French cities of Calais 28 September–1 October 2006 and Le Havre 26–29 October 2006. The giant girl performed alone, without the elephant, in Santiago, Chile 25–28 January 2007 and in Reykjavík, Iceland, from 9–12 May