Avatar (2009 film) the Rings" (literature). It was a tougher sell ..." The film received mostly positive reviews. On review aggregator Rotten Tomatoes, the film has a rating of 83% based on 301 reviews, with a rating average of 7.5/10. The site's consensus reads "It might be more impressive on a technical level than as a piece of storytelling, but "Avatar" reaffirms James Cameron's singular gift for imaginative, absorbing filmmaking." On Metacritic — which assigns a weighted mean score — the film has a score of 83 out of 100 based on 35 critics, indicating "universal acclaim". CinemaScore polls conducted during the opening
Avatar (2009 film) can just get 'em in the damn theater, the film will act on them in the way it's supposed to, in terms of taking them on an amazing journey and giving them this rich emotional experience." Cameron was aware of the sentiment that "Avatar" would need significant "repeat business" just to make up for its budget and achieve box office success, and believed "Avatar" could inspire the same "sharing" reaction as "Titanic". He said that film worked because, "When people have an experience that's very powerful in the movie theatre, they want to go share it. They want to grab