Chloe Sims to Text Santa, a charity initiative set up by ITV, which aims to raise money and awareness for a group of charities, including Crisis, Samaritans and Great Ormond Street Hospital. Sims opened up a salon in Brentwood, Essex called Chloe's Beauty Bar, which offers a range of treatments. She is often filmed for episodes of "The Only Way Is Essex" within this salon. Chloe Sims Chloe Linda Daisy Margaret Sims is an English television personality, glamour model and entrepreneur. She is best known for her self-role in the ITVBe reality series "The Only Way Is Essex". Chloe Sims was born
Reality television television genre. The first such show was the 2003 American series "The Joe Schmo Show". Other examples are "My Big Fat Obnoxious Boss" (modeled after "The Apprentice"), "My Big Fat Obnoxious Fiance", "Hell Date" (modeled after "Blind Date"), "Superstar USA" (modeled after "American Idol"), "Bedsitcom" (modeled after "Big Brother"), "Space Cadets" (which convinced the hoax targets that they were being flown into space), "Invasion Iowa" (in which a town was convinced that William Shatner was filming a movie there) and "Reality Hell" (which featured a different target and premise every episode). Other hoax shows are not intended for comedic effect