Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
It Pays to Advertise (film) It Pays to Advertise (film) It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle. Paramount made also a French-language film "" (1932), directed by Karl Anton. Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love. The