Eli Lilly and Company September 18, 1970, rock guitarist legend Jimi Hendrix died from a secobarbital overdose. On June 22, 1969, secobarbital overdose was the cause of death of actress Judy Garland. The drug was a central part of the plot of the hugely popular novel "Valley of the Dolls" (1966) by Jacqueline Susann in which three highly successful Hollywood women each fall victim, in various ways, to the drug. The novel was later released as a film by the same name. Eli Lilly has developed the vaccine preservative thiomersal (also called merthiolate and thimerosal). Thiomersal is effective by causing susceptible bacteria to autolyze.
Jacqueline Susann credited with creating the modern-day book tour. Michael Korda, editor of Susann's "Love Machine" said in 1995 that, prior to Susann, "people weren't so much interested in selling books as they were in publishing them." To what had once been considered a "gentleman's profession," she brought a show business sensibility. She toured extensively in support of each book, making appearances at bookstores and on countless television and radio shows. Her books were advertised on the entertainment pages of major newspapers, and Mansfield tested her book covers to see how they appeared on television. She even served coffee and doughnuts to