Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Dallas Reunion: The Return to Southfork Dallas Reunion: The Return to Southfork Dallas Reunion: The Return to Southfork is a 2004 American television special celebrating the 1978–1991 prime time soap opera "Dallas" that aired on CBS on Sunday, November 7, 2004 from 9:00 to 11:00 p.m. ET/PT. A retrospective of "Dallas" which reunited original cast members Patrick Duffy, Linda Gray, Larry Hagman, Steve Kanaly, Ken Kercheval, Victoria Principal and Charlene Tilton at Southfork Ranch in Parker, Texas where they reminisced about their time together on the series, as well as a special tribute paid to the late Jim Davis, while Barbara Bel Geddes was unable to