Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Andrew Pears Andrew Pears Andrew Pears was a farmer's son from Cornwall, born around 1770, who invented transparent soap. He moved to London in 1789 from his home in Mevagissey, Cornwall, where he had trained as a barber. He opened a barber's shop in the then-fashionable residential area of Gerrard Street, Soho, and attracted the custom of many wealthy families. He noticed that the London upper classes cultivated a delicate white complexion whereas a tanned face was associated with the working class who toiled in the outdoors. Andrew Pears realised that there was a need for a gentle soap for these delicate