History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Britten-Pears Orchestra Britten-Pears Orchestra The Britten-Pears Orchestra, formerly The Snape Maltings Training Orchestra, is the youth orchestra of the Britten-Pears Young Artists Programme at Snape Maltings, run by the Aldeburgh Festival. Since the very first course in 1972, over 10,000 young artists have attended what started as the Britten–Pears School for Advanced Musical Studies, and is now called the Britten–Pears Young Artist Programme. The programme aims to bridge the gap between conservatoires and professional life, offering unique development and performance opportunities to young musicians. Many have gone on to become leading musicians in their own right. Masterclasses for singers, ensembles, instrumentalists and