Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Isabella (Millais painting) flattening the figures ranged along it. Following Pre-Raphaelite theory, Millais almost eliminates chiaroscuro and exaggerates the intensity of juxtaposed colours and tones - as evidenced in the flat black tunic set against the sharply modelled white cloth of the servant at the right, whose lower body virtually disappears as his yellow stockings semi-merge with the background. Millais also carefully characterises each figure with equal precision. Another distinctive Pre-Raphaelite feature is the inclusion of images and patterns within the image as a whole. Each of the plates has a distorted picture glazed into its surface. The base of the bench on