Roadkill bingo of Loveland, CO sells a version of the game that uses reusable static cling squares to cover the animals, old tires and smells on the game board. Roadkill Bingo is a registered trade name owned by the Roadkill Bingo Company. As in regular bingo, the object of the game is to spot a sequence of five dead animals which are in the same row or column on the bingo card. At the instant that five in a row is achieved, that player is obligated to yell "bingo", loudly and clearly, and the player is said to have "got a bingo."
Online bingo strive to foster a sense of community and interaction between players as this helps customer retention. One of the earliest known online bingo games, launched in 1996, was a free bingo game called "Bingo Zone". To play, members had to provide demographic information; in turn, members would receive targeted ads based on the demographics provided. Another early pioneer for free online bingo was Uproar, which launched Bingo Blitz in 1998. The game of bingo has been able to sidestep many of the laws which ban gambling online. In England, for instance, section 65 of the 1928 Royal Commission Report on