Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
John Hancock which Hancock was engaged in smuggling, which may have been widespread in the colonies, has been questioned. Given the clandestine nature of smuggling, records are scarce. If Hancock was a smuggler, no documentation of this has been found. John W. Tyler identified 23 smugglers in his study of more than 400 merchants in revolutionary Boston, but found no written evidence that Hancock was one of them. Biographer William Fowler concluded that while Hancock was probably engaged in some smuggling, most of his business was legitimate, and his later reputation as the "king of the colonial smugglers" is a myth without