New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
Farewell (The Supremes album) Gordy angrily replied he would "wash his hands of the group", and hung up the telephone receiver. The Supremes enjoyed a number of hits following Ross' departure, including "Up the Ladder to the Roof", "Stoned Love", "River Deep – Mountain High" (with The Four Tops), "Nathan Jones", "Floy Joy", "Automatically Sunshine", and their last Top 40 Billboard Pop Chart hit in 1976, "I'm Gonna Let My Heart Do the Walking"—although promotion and backing from Motown decreased. The Supremes carried on through the middle of the decade, briefly enjoying disco hits, concert touring, and television appearances, before finally disbanding officially in