Avatar (2009 film) the Rings" (literature). It was a tougher sell ..." The film received mostly positive reviews. On review aggregator Rotten Tomatoes, the film has a rating of 83% based on 301 reviews, with a rating average of 7.5/10. The site's consensus reads "It might be more impressive on a technical level than as a piece of storytelling, but "Avatar" reaffirms James Cameron's singular gift for imaginative, absorbing filmmaking." On Metacritic — which assigns a weighted mean score — the film has a score of 83 out of 100 based on 35 critics, indicating "universal acclaim". CinemaScore polls conducted during the opening
Avatar (2009 film) the same January predictability, and earned most of its gross in 1998. Additionally, "Avatar" established itself as a "must-see" event. Gray said, "At this point, people who are going to see "Avatar" are going to see "Avatar" and would even if the slate was strong." Marketing the film as a "novelty factor" also helped. Fox positioned the film as a cinematic event that should be seen in the theatres. "It's really hard to sell the idea that you can have the same experience at home," stated David Mumpower, an analyst at BoxOfficeProphets.com. The "Oscar buzz" surrounding the film and international