Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Mariana (Millais) a clue as to how long Mariana has been working on it. In the painting "Mariana", Millais included many details that relate directly to Tennyson's poetry. One example is the curtain. In the poem, Tennyson wrote, "When thickest dark did trance the sky, She drew her casement-curtain by, and glanced athwart the glooming flats". Although there is not a curtain in Millais' painting, this line is similar to the scene that is presented outside of the window. The viewer perceives an ominous feeling, just like the dark storm that Tennyson alludes to in the line above. The little mouse that