Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Brazilian Revolution of 1930 position against the 17 states to elect Júlio Prestes as President. Minas Gerais, Rio Grande do Sul, and Paraíba joined the political opposition from several states, including the Democratic Party of São Paulo, to oppose the candidacy of Júlio Prestes, forming the Liberal Alliance in August 1929. On September 20 of the same year, the Liberal Alliance launched their candidates for the presidential elections: Getulio Vargas as candidate for President and João Pessoa Cavalcanti de Albuquerque as candidate for Vice President. Intellectuals supported the Liberal Alliance, such as José Américo de Almeida and Lindolfo Collor, members of the urban middle