History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Esther (Millais painting) paintings by Titian, whose techniques of colouring Millais imitates, along with the modelling of the face and the characteristic "Titian blonde" hair. This also compares with the lush red locks of Millais's earlier picture "The Bridesmaid" and with some contemporary works by Dante Gabriel Rossetti. Millais's biographer Marion Spielmann wrote that the painting was "the most modernly treated of Millais's early works...more consonant in its strong harmony with the audacious brilliancy of the present day [1898] than the more solid strength of forty years ago." Esther (Millais painting) Esther (1865) is a painting by John Everett Millais depicting the central