Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Chicago Water Tower Pumping Station, it drew clean water from water cribs in Lake Michigan. The tower gained prominence after the Great Chicago Fire of 1871. While some incorrectly believe that the tower was the only building to survive the fire, a few other buildings in the burned district survived along with the tower. The tower was the only public building in the burned zone to survive, and is one of just a few of the surviving structures still standing. In the years since the fire, the tower has become a symbol of old Chicago and of the city's recovery from the fire.