Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) entertainment, although it is that. It's a technical breakthrough. It has a flat-out Green and anti-war message". A. O. Scott of "At The Movies" also compared his viewing of the film to the first time he viewed "Star Wars" and he said "although the script is a little bit ... obvious," it was "part of what made it work". Todd McCarthy of "Variety" praised the film, saying "The King of the World sets his sights on creating another world entirely in "Avatar", and it's very much a place worth visiting." Kirk Honeycutt of "The Hollywood Reporter" gave the film a