Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy (Brazil) March 1990, May 2001 and January 2005; Scheila: February 1998, September 1999, November 2000, December 2001, April 2009). The best-selling issue is the December 1999 issue with Joana Prado "Feiticeira" in the cover, with 1.25 million magazines sold. In 2015, the fortieth year of publication, Abril dedided to stop publishing "Playboy" due to costs given the diminishing circulation could not offset the licensing royalties. Eventually a new deal was set with PBB Entertainment to relaunch the publication starting in March 2016. Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora