Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Olympic Games ceremony Berlin Summer Olympics, the openers have used the standard formula. Recent editions of the Winter Games have seen a trend of using the first version instead of the second, which happened in both the 2002 and 2010 Winter Games. There have been four further exceptions to the rule: "I declare open the Olympic Games of 1976, celebrating the XXI Olympiad of the modern era." "Celebrating the XXIII Olympiad of the modern era, I declare open the Olympic Games of Los Angeles". "On behalf of a proud, determined and grateful nation...," then the standard opening formula followed. "After this wonderful show,