Once Is Not Enough Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing history to have three consecutive #1 novels on the "New York Times" best seller list. The young and beautiful January Wayne, daughter of stage and film producer Mike Wayne, returns home to New York City after being hospitalized in Switzerland for nearly three years. But home is not what it used to be: the world which January knew
Naked Came the Stranger year, further spurring the book's popularity. Mike McGrady was convinced that popular American literary culture had become so base—with the best-seller lists dominated by the likes of Harold Robbins and Jacqueline Susann—that any book could succeed if enough sex was thrown in. To test his theory, in 1966 McGrady recruited a team of "Newsday" colleagues (according to Andreas Schroder, nineteen men and five women) to collaborate on a sexually explicit novel with no literary or social value whatsoever. McGrady co-edited the project with his "Newsday" colleague Harvey Aronson, and among the other collaborators were well-known writers including 1965 Pulitzer Prize