Orleans Tower Orleans Tower Orleans Tower (formerly Amoco Building), located at 1340 Poydras Street in the Central Business District of New Orleans, Louisiana, is a 20-story, skyscraper designed in the international style by 3D/International. The international style grew in popularity during the sixties and seventies after the world-renowned architect Mies Van Der Rohe designed the Seagram Building on Park Ave in New York City and Skidmore, Owings, and Merrill designed the Sears Tower in the heart of downtown Chicago. The building is primarily used for leaseable office space, with some retail space on the ground level. The design of the building can
Merchandise Building forces with Sears-Roebuck & Co. of Chicago in forming a 50/50 ownership in a new company, Simpsons-Sears Limited. The new firm took control of Simpson's catalogue and mail-order business and would open new Sears-style department stores in markets not already served by Simpsons. It was seen as better suited to take on competition with the strong T. Eaton Co. catalogue business and to use Sears marketing principles to expand into smaller Canadian rural and suburban markets. The Toronto Mail Order Building complex - which eventually came to be known by the less cumbersome name of "the Mutual Street Building", continued