Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Willis Tower the law firms of Schiff Hardin and Seyfarth Shaw. Morgan Stanley plans to move to the building in 2019, and to become the building's fourth-largest tenant by 2020. In 1969, Sears, Roebuck & Co. was the largest retailer in the world, with about 350,000 employees. Sears executives decided to consolidate the thousands of employees in offices distributed throughout the Chicago area into one building on the western edge of Chicago's Loop. Sears asked its outside counsel, Arnstein, Gluck, Weitzenfeld & Minow (now known as Arnstein & Lehr, LLP) to suggest a location. The firm consulted with local and federal authorities