Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Century Tower (Chicago) Century Tower (Chicago) The Century Tower Condominiums, formerly known as the Trustees System Service Building, is a historic building located at 182 West Lake Street in the Loop in Chicago, Illinois. The building was designed in 1929 and completed in 1930; at the time of its completion, it was the tallest reinforced concrete building in the world. Its original tenant and namesake was the Trustees Service System, a bank that specialized in consumer loans. Architects Thielbar and Fugard designed the building in the Art Deco style. The building's design consists of a twenty-story main building topped by an eight-story tower