History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
The Monarch of the Glen (painting) In 1916 he resold it at Christie's for £5,250. The price in 1892 was the highest made by a Landseer before the 1960s, with the exception of a rumoured price of £10,000 in a private sale of "The Otter Hunt" in 1873, which would have then represented the highest price ever paid for a British painting. The painting was purchased in 1916 by Pears soap company and featured in their advertising. It was sold on to John Dewar & Sons distillery and became their trademark before similarly being used by Glenfiddich. The painting was then acquired as part of the