Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Metropolitan Tower (Chicago) White, the Metropolitan Tower was named the Straus Building when completed in 1924. Though it was the first building in Chicago with 30 or more floors, it was never officially designated Chicago's tallest building since the Chicago Temple Building, also completed in 1924, is taller by but has seven fewer floors. The Straus Building and the Chicago Temple Building were the first to take advantage of the 1923 zoning ordinance; before then, no building in Chicago could be taller than . The Metropolitan Tower was at one time called the Continental National Insurance Company Building (later Continental Center I). From