History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
The Little Girl Sold with the Pears The Little Girl Sold with the Pears "The Little Girl Sold with the Pears" is an Italian fairy tale collected by Italo Calvino in "Italian Folktales", from Piedmont. Ruth Manning-Sanders included a variant, as "The Girl in the Basket", in "A Book of Ogres and Trolls". Once there was a man had to pay the king rent in the form of four baskets of pears. One year his trees yielded only three and a half baskets full, so he put his youngest daughter in the fourth basket to fill it up. When the baskets arrived at the castle, the royal