Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
John Hancock and others convinced him to avoid battle, arguing that he was more valuable as a political leader than as a soldier. As Hancock and Adams made their escape, the first shots of the war were fired at Lexington and Concord. Soon after the battle, Gage issued a proclamation granting a general pardon to all who would "lay down their arms, and return to the duties of peaceable subjects"—with the exceptions of Hancock and Samuel Adams. Singling out Hancock and Adams in this manner only added to their renown among Patriots. With the war underway, Hancock made his way to the