Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
João Baptista Mascarenhas de Morais to President Washington Luiz and was arrested by the rebels headed by Getúlio Vargas, who became president himself in that same year after ousting Washington Luiz. After release, Mascarenhas continued his career in the army In 1935, while serving as Commander of the Realengo Military School, Mascarenhas de Morais took part in the fight against a communist uprising in Rio de Janeiro. This time his loyalty was with the constitutional government of Getulio Vargas. In 1937 he became a General and was, in the following years, commander of the 9th and 7th and military regions in Recife and São Paulo