Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) reached 2.7 million in the United States and Canada – overtaking "The Dark Knight" to become the best ever selling Blu-ray release in the region. The release later broke the Blu-ray sales record in the UK the following week. In its first three weeks of release, the film sold a total of DVD and Blu-ray discs combined, a new record for sales in that period. As of , 2012, DVD sales (not including Blu-ray) totaled over units sold with in revenue. "Avatar" retained its record as the top-selling Blu-ray in the US market until January 2015 when Disney's "Frozen" surpassed