Confidential (magazine) Quigley Publishing that he previously worked for, the emphasis was Hollywood, but with a twist—"exposés of star secrets" became "Confidential"s prime focus. The first "Confidential" issue was dated December (released November) 1952 under the caption "The Lid Is Off!" Its circulation was 250,000 copies. But when the breakup of Marilyn Monroe's marriage to Joe DiMaggio was reported in the August 1953 issue ("Why Joe DiMaggio Is Striking Out with Marilyn Monroe!"), the circulation jumped to 800,000. The quarterly magazine then became bimonthly and was the fastest growing magazine in the US at the time. Harrison would claim its circulation reached
Rogue (magazine) friend Hugh Hefner coming to me in 1953 to propose an idea for a magazine to be called "Playboy". Hef was talented but poor and his passion had been fantasy. He was a struggling cartoonist and had been working in a clerical capacity at "Esquire". I had been buying fantasy cartoons from him for several years (they were so bad I never published them but he needed the money and to this day we have a running routine where I threaten to issue them as a nostalgic bonanza but defer to his pleadings of personal embarrassment) and one evening he