Elephant (album) Magazine" in 2007, Jack White said, "If you study the picture carefully, Meg and I are elephant ears in a head-on elephant. But it's a side view of an elephant, too, with the tusks leading off either side." He went on to say, "I wanted people to be staring at this album cover and then maybe two years later, having stared at it for the 500th time, to say, 'Hey, it's an elephant!'" Upon its release, "Elephant" received widespread acclaim from music critics. The album enjoys a Metacritic rating of 92. The White Stripes were gaining momentum with their previous
Seeing the elephant writes that the popularity of the phrase came from Coney Island which used the elephant as a mascot throughout the Gilded Age. "So famous was this massive monument [the Elephant Hotel] that for a generation, "seeing the elephant" signified a quest for satisfactions in disreputable quarters." Earthly delights are not the only reason the elephant craze existed considering its many earlier origins. More likely the elephant Americanism gained steam and then was used as a catchy draw for brothels, saloons or businesses. There were several old west saloons that had 'elephant' in the title, including the famous White Elephant Saloons.