Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock (film) strength. While performing superhero-like acts in Los Angeles, he is often ridiculed and hated by the public for his drunken and careless acts, and becomes enraged when referred to as an "asshole." Hancock rescues Ray Embrey, a public relations specialist, from an oncoming train, which he irrationally derails to save Ray. Thankful and seeing him as a career opportunity, Ray offers to help improve Hancock's public image. Hancock meets Ray's family, his son Aaron, who is a fan, and his wife Mary, who takes an immediate dislike to Hancock. Ray encourages Hancock to issue a public apology, and then go