William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
Pears (soap) breaks down to an addition of artificial colouring and substances whose hypothetical function is either as detergents (i.e., cleaning substances) or stabilisers (i.e., product longevity enhancers). However, even the pre-2009 formula was a far cry from the original one. The latter was completely free of industrial cleaners, free of synthetic colours and (apparently) free of synthetic odorants, whose place was occupied by natural herbal fragrances. However, one unknown in the original formula is the "Pears fragrance essence": because of it, the customer cannot be certain whether the "new" fragrant compounds are indeed all new—or simply formerly unlisted items. During production