Willis Tower KWO39, programmed by the National Weather Service Weather Forecast Office in Chicago, is equipped with Specific Area Message Encoding (SAME), which sets off a siren on specially-programmed weather radios to alert of an impending hazard, such as a tornado or civil emergency. The building has appeared in numerous films and television shows set in Chicago such as "Ferris Bueller's Day Off", where Ferris and company watch the streets of Chicago from the observation deck. The television show "Late Night with Conan O'Brien" introduced a character called The Sears Tower Dressed In Sears Clothing when the show visited Chicago in 2006.
Sears history of the old company, celebrating the original 1892 incorporation, rather than the 1906 revision, as the start of the company. Sears' successful 1906 initial public offering (IPO) marks the first major retail IPO in American financial history and represented a coming of age, financially, of the consumer sector. The company traded under the ticker symbol S, and was a component of the Dow Jones Industrial Average from 1924 to 1999. In 1906, Sears opened its catalog plant and the Sears Merchandise Building Tower in Chicago's West Side. The building was the anchor of what would become the massive Sears,