Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) on , to positive critical reviews, with critics highly praising its groundbreaking visual effects. During its theatrical run, the film broke several box office records and became the highest-grossing film of all time, as well as in the United States and Canada, surpassing Cameron's "Titanic", which had held those records for twelve years. It also became the first film to gross more than and the best-selling film of 2010 in the United States. "Avatar" was nominated for nine Academy Awards, including Best Picture and Best Director, and won three, for Best Art Direction, Best Cinematography and Best Visual Effects. Following