Once Is Not Enough Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing history to have three consecutive #1 novels on the "New York Times" best seller list. The young and beautiful January Wayne, daughter of stage and film producer Mike Wayne, returns home to New York City after being hospitalized in Switzerland for nearly three years. But home is not what it used to be: the world which January knew
Jacqueline Susann that it was one of "mental and spiritual incest." After her death, film critic Andrew Sarris pointed out that "If there is any single key to the oeuvre of Jacqueline Susann it is to be found in an extended Electra complex." As with her previous novels, reviews were negative (a writer for "The New York Times" complained of the book's "nearly 500 steadily monotonous pages"), but sales were spectacular: the book spent 36 weeks on the "New York Times" Best Seller List, eight of which were at #1, and became the second highest-selling novel of 1973. Susann, with this book,