Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
The Playboy Club had claimed they were not cut high enough on the leg, but Mussenden assured him the height was correct based on photos of Hefner with real-life bunnies. Naturi Naughton said the costumes were very tight and difficult to wear for several hours at a time during shoots. While on the "Playboy Club" set, Amber Heard's sister used her iPhone to take a photo of Heard in her Playboy Bunny costume and Heard posted it on her Facebook page. The image was widely disseminated on the Internet and featured in the magazine "TV Guide". 20th Century Fox Television banned any unauthorized