Once Is Not Enough Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing history to have three consecutive #1 novels on the "New York Times" best seller list. The young and beautiful January Wayne, daughter of stage and film producer Mike Wayne, returns home to New York City after being hospitalized in Switzerland for nearly three years. But home is not what it used to be: the world which January knew
Jacqueline Susann friend, actress Beatrice Cole (c. 1910–1998), Susann wrote a play called "The Temporary Mrs. Smith", a comedy about a one-time movie actress whose former husbands interfere with her scheme to marry a man of wealth. Retitled "Lovely Me", the play, directed by actress Jessie Royce Landis, and starring Luba Malina (1909–1982) and Mischa Auer, opened on Broadway at the Adelphi Theatre on December 25, 1946. Said to be an "audience-pleaser," the play nonetheless closed after just 37 performances. Four years later, Susann and Cole wrote another play, "Cock of the Walk", which was to open on Broadway with Oscar-winning actor