Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Larry Hagman Martin And Her Son Larry, with orchestra by Mitch Miller. It was released in Australia as a 78 rpm single, catalogue number DO-3409. In 1980, Hagman recorded a single called "Ballad of the Good Luck Charm". During the 1980s, Hagman was featured in a national televised Schlitz beer campaign, playing on – but not explicitly featuring – the J.R. character. He wore the same kind of Western business outfit – complete with cowboy hat – that he wore in his role. The end of each 30-second spot featured a male voice-over saying, "Refreshing Schlitz beer...the gusto's back..." Hagman, grinning into