Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) make space for optimal picture and sound. The release also preserves the film's native 1.78:1 () format as Cameron felt that was the best format to watch the film. The Blu-ray disc contains DRM (BD+ 5) which some Blu-ray players might not support without a firmware update. "Avatar" set a first-day launch record in the U.S. for Blu-ray sales at 1.5 million units sold, breaking the record previously held by "The Dark Knight" (600,000 units sold). First-day DVD and Blu-ray sales combined were over four million units sold. In its first four days of release, sales of "Avatar" on Blu-ray