Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Vargas Era do Sul state, Vargas was a cattle rancher with a doctorate in law and the 1930 presidential candidate of the Liberal Alliance. Vargas was a member of the gaucho-landed oligarchy and had risen through the system of patronage and clientelism, but had a fresh vision of how Brazilian politics could be shaped to support national development. He came from a region with a positivist and populist tradition, and was an economic nationalist who favored industrial development and liberal reforms. Vargas built up political networks, and was attuned to the interests of the rising urban classes. In his early years Vargas