Willis Tower was $50 million. Since 2007, the building owners considered building a hotel on the north side of Jackson, between Wacker and Franklin, at the plaza that is the entrance to the tower's observation deck. The tower's parking garage is beneath the plaza. Building owners say the second building was considered in the original design. The plan was eventually cancelled as city zoning does not permit construction of such a tall tower there. Although Sears' naming rights expired in 2003, the building continued to be called the Sears Tower for several years. In March 2009, London-based insurance broker Willis Group Holdings
Willis Tower the law firms of Schiff Hardin and Seyfarth Shaw. Morgan Stanley plans to move to the building in 2019, and to become the building's fourth-largest tenant by 2020. In 1969, Sears, Roebuck & Co. was the largest retailer in the world, with about 350,000 employees. Sears executives decided to consolidate the thousands of employees in offices distributed throughout the Chicago area into one building on the western edge of Chicago's Loop. Sears asked its outside counsel, Arnstein, Gluck, Weitzenfeld & Minow (now known as Arnstein & Lehr, LLP) to suggest a location. The firm consulted with local and federal authorities