Chloe Sims to Text Santa, a charity initiative set up by ITV, which aims to raise money and awareness for a group of charities, including Crisis, Samaritans and Great Ormond Street Hospital. Sims opened up a salon in Brentwood, Essex called Chloe's Beauty Bar, which offers a range of treatments. She is often filmed for episodes of "The Only Way Is Essex" within this salon. Chloe Sims Chloe Linda Daisy Margaret Sims is an English television personality, glamour model and entrepreneur. She is best known for her self-role in the ITVBe reality series "The Only Way Is Essex". Chloe Sims was born
Reality television unscripted situations began in the late 1940s. "Queen for a Day" (1945–1964) was an early example of reality-based television. The 1946 television game show "Cash and Carry" sometimes featured contestants performing stunts. Debuting in 1948, Allen Funt's hidden camera show "Candid Camera" (based on his previous 1947 radio show, "Candid Microphone") broadcast unsuspecting ordinary people reacting to pranks. In 1948, talent search shows "Ted Mack's Original Amateur Hour" and "Arthur Godfrey's Talent Scouts" featured amateur competitors and audience voting. In the 1950s, game shows "Beat the Clock" and "Truth or Consequences" involved contestants in wacky competitions, stunts, and practical jokes.