History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) that Pears would not abandon the new formula but "make further improvements, by delivering a scent that more closely resembles" the original formula. Home makers of soap have made soaps using the original eight components of Pears soap. An analysis of the current ingredients list reveals items such as limonene, whose variant called limonene is characterised by a "turpentine-like odour" also typical of frankincense. It is an insecticide as well. However, this item was present in the pre-2009 formula, so the perceived change might be explained by different ingredients and by different proportions of ingredients. The latest 2009 modification mainly