Brazilian Revolution of 1930 – the so-called cult of personality, amplified with the Voice of Brazil national radio, typical of fascism, but also predecessor to modern political marketing. The elite-proletariat alliance created by Vargas became standard in Brazilian politics, such as the PSD-PTB Alliance backed by the clandestine PCB (Brazilian Communist Party). Brazilian Revolution of 1930 The Revolution of 1930 (), also known as the 1930 coup d'état or coup of 1930 was an armed movement in Brazil led by the states of Minas Gerais, Paraíba and Rio Grande do Sul, culminating in a coup. The revolution ousted President Washington Luís on October 24,
Eduardo Vargas Vargas was chosen as a candidate for South American Footballer of the Year in November 2011, eventually placing as runner-up to Neymar. Then in December, Vargas was con-decorated as the Chilean Footballer of the Year. In December 2011, Italian club Napoli purchased the player for a reported US$17.9 million (£11.5 million). On 23 December 2011, Napoli club president Aurelio De Laurentiis, announced Vargas would arrive at the club: "I would like to inform you officially that we purchased Vargas, a few minutes ago I received a call from Dr. De Nicola, who visited the footballer and gave his okay under