Egg foo young name, it should contain "crab", but it is often served without this ingredient. The Vietnamese dish "chả trứng hấp" is similar to egg foo young. In Japanese Chinese cuisine, the dish "kani-tama" (かに玉 or 蟹玉) is similar, using crab meat instead of ham or other meats. Certain incarnations of the Korean-Chinese dish "jjajang bokkeumbap" (짜장 볶음밥) are similar; in essence the dish consists of "jjajang" (a dark brown black bean and meat sauce) and fried rice, with an optional fried egg or egg-foo-young-like omelet atop the rice. In Malay cuisine, it is similar to "telur bungkus", which literally means "wrapped
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient