Playboy and mother. However, the publisher of an unrelated men's adventure magazine, "Stag," contacted Hefner and informed him it would file suit to protect their trademark if he were to launch his magazine with that name. Hefner, his wife Millie, and Sellers met to seek a new name, considering "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before Sellers suggested "Playboy". The first issue, in December 1953, was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used originally was taken for a
Playboy (Brazil) March 1990, May 2001 and January 2005; Scheila: February 1998, September 1999, November 2000, December 2001, April 2009). The best-selling issue is the December 1999 issue with Joana Prado "Feiticeira" in the cover, with 1.25 million magazines sold. In 2015, the fortieth year of publication, Abril dedided to stop publishing "Playboy" due to costs given the diminishing circulation could not offset the licensing royalties. Eventually a new deal was set with PBB Entertainment to relaunch the publication starting in March 2016. Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora