Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) Angeles Times" thought the film has "powerful" visual accomplishments but "flat dialogue" and "obvious characterization". James Berardinelli of ReelViews praised the film and its story, giving it four out of four stars; he wrote "In 3-D, it's immersive – but the traditional film elements – story, character, editing, theme, emotional resonance, etc. – are presented with sufficient expertise to make even the 2-D version an engrossing 2½-hour experience." "Avatar"s underlying social and political themes attracted attention. Armond White of the "New York Press" wrote that Cameron used "villainous American characters" to "misrepresent facets of militarism, capitalism, and imperialism". Russell D.