Avatar (2009 film) themselves to change into a Na'vi. "Avatar: A Confidential Report on the Biological and Social History of Pandora", a 224-page book in the form of a field guide to the film's fictional setting of the planet of Pandora, was released by Harper Entertainment on , 2009. It is presented as a compilation of data collected by the humans about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathison. HarperFestival also released Wilhelm's 48-page "James Cameron's Avatar: The Reusable Scrapbook" for children. "The Art of Avatar" was released on , 2009, by Abrams Books. The book features
Avatar (2009 film) can just get 'em in the damn theater, the film will act on them in the way it's supposed to, in terms of taking them on an amazing journey and giving them this rich emotional experience." Cameron was aware of the sentiment that "Avatar" would need significant "repeat business" just to make up for its budget and achieve box office success, and believed "Avatar" could inspire the same "sharing" reaction as "Titanic". He said that film worked because, "When people have an experience that's very powerful in the movie theatre, they want to go share it. They want to grab