I'm Forever Blowing Bubbles was adopted by West Ham's supporters in the late 1920s and is now one of the most recognisable club anthems in English football along with the similarly adopted "You'll Never Walk Alone", "Blue Moon", "Blue is the Colour" and "Blaydon Races". "I'm Forever Blowing Bubbles" was introduced to the club by former manager Charlie Paynter in the late twenties. A player, Billy J. "Bubbles" Murray who played for the local Park School had a resemblance to the boy in the "Bubbles" painting by Millais used in a Pears soap commercial of the time. Headmaster Cornelius Beal began singing the tune
Thomas J. Barratt as Barratt had acquired the copyright. Barratt followed this with a series of advertisements inspired by Millais' painting, portraying cute children in idealized middle-class homes, associating Pears with social aspiration and domestic comfort. Barratt also made effective use of testimonials, recruiting both scientists and glamorous high-society figures. He also established "Pears Annual" in 1891, in which he promoted contemporary illustration and colour printing. In 1897, he added "Pears Cyclopedia", a single volume encyclopedia. Barratt's methods led to much comment and parody, most famously a Harry Furniss Punch cartoon in which a tramp says "I used your soap two years ago,