History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Pears (soap) the Formula" below) have resulted in a noticeably different shape (flatter rather than concave) and difference in scent with the classic transparent amber bar. The aroma, which used to be a characteristically mild, spicy fragrance, is now a very strong scent. In the UK the same has been noticed since 2009 with a scent almost like coal tar and with a reduction in the moisturizing properties and in a differently shaped bar. The first famous marketing Pears soap campaign used Giovanni Focardi's most famous statue named "You dirty boy!" exhibited at the "Exposition Universelle de Paris" in 1878. The statue