Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy stance, although it often interviews conservative celebrities. After a year-long removal of most nude photos in "Playboy" magazine, the March–April 2017 issue brought back nudity. By spring 1953, Hugh Hefner—a 1949 University of Illinois psychology graduate who had worked in Chicago for "Esquire" magazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and "Children's Activities" magazine as circulation promotions manager—had planned out the elements of his own magazine, that he would call "Stag Party". He formed HMH Publishing Corporation, and recruited his friend Eldon Sellers to find investors. Hefner eventually raised just over $8,000, including from his brother