Eli Lilly and Company September 18, 1970, rock guitarist legend Jimi Hendrix died from a secobarbital overdose. On June 22, 1969, secobarbital overdose was the cause of death of actress Judy Garland. The drug was a central part of the plot of the hugely popular novel "Valley of the Dolls" (1966) by Jacqueline Susann in which three highly successful Hollywood women each fall victim, in various ways, to the drug. The novel was later released as a film by the same name. Eli Lilly has developed the vaccine preservative thiomersal (also called merthiolate and thimerosal). Thiomersal is effective by causing susceptible bacteria to autolyze.
Jacqueline Susann Mathews (1919–1999), she began to adapt into book form letters she had written about her beloved poodle, Josephine. Published by Bernard Geis Associates on November 14, 1963, "Every Night, Josephine!" sold 35,000 copies in hardcover, and by 1973 sold 1.7 million paperbacks. This affectionate account of Josephine's hijinks earned positive reviews and appeared briefly on "Time" magazine's best seller list, peaking at #8. In support of "Josephine!", Susann undertook her first book tour, on which she was accompanied by the subject herself; often she and Josephine wore matching outfits. Even after publishing her novels, Susann cited "Josephine!" as her favorite