Lincoln Mark series III, and later a Continental Mark IV, on the TV series of the same name. A 1977 Continental Mark V was used in the 1996 Alanis Morissette music video for her song "Ironic." A 1978 Continental Mark V was driven by Ewing family patriarch Jock Ewing, played by Jim Davis, on the TV series "Dallas". Additional Marks were used by other characters later on including J.R. Ewing, played by Larry Hagman, who replaced his Cadillac Allante with a Mark VII in the show's final season. A 1979 Continental Mark V was driven by car dealer (Knots Landing Motors owner) Sid
Larry Hagman they both concluded it was perfect for him. Hagman based his portrayal in part on memories of the eldest son who had won the Antelope Tool Company succession battle. "Dallas" became a worldwide success, airing in 90 countries - most notably the United Kingdom, where it saw its highest viewership outside the United States and was regularly enjoyed by members of the country's Royal Family - and inspiring several primetime soaps. Hagman became one of the best-known television stars of the era. Producers were keen to capitalize on that love/hate family relationship of J.R., building anticipation to a fever-pitch in