Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Olympic Games performance-enhancing drugs. There was a sharp increase in positive drug tests at the 2000 Summer Olympics and 2002 Winter Olympics. Several medallists in weightlifting and cross-country skiing were disqualified because of doping offences. During the 2006 Winter Olympics, only one athlete failed a drug test and had a medal revoked. The IOC-established drug testing regimen (now known as the Olympic Standard) has set the worldwide benchmark that other sporting federations attempt to emulate. During the Beijing games, 3,667 athletes were tested by the IOC under the auspices of the World Anti-Doping Agency. Both urine and blood tests were used to