Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
The Little Girl Sold with the Pears The Little Girl Sold with the Pears "The Little Girl Sold with the Pears" is an Italian fairy tale collected by Italo Calvino in "Italian Folktales", from Piedmont. Ruth Manning-Sanders included a variant, as "The Girl in the Basket", in "A Book of Ogres and Trolls". Once there was a man had to pay the king rent in the form of four baskets of pears. One year his trees yielded only three and a half baskets full, so he put his youngest daughter in the fourth basket to fill it up. When the baskets arrived at the castle, the royal