Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Pears (soap) that Pears would not abandon the new formula but "make further improvements, by delivering a scent that more closely resembles" the original formula. Home makers of soap have made soaps using the original eight components of Pears soap. An analysis of the current ingredients list reveals items such as limonene, whose variant called limonene is characterised by a "turpentine-like odour" also typical of frankincense. It is an insecticide as well. However, this item was present in the pre-2009 formula, so the perceived change might be explained by different ingredients and by different proportions of ingredients. The latest 2009 modification mainly