Juan Velasco Alvarado Velasco at its helm as President. Velasco's administration articulated a desire to give justice to the poor through a regime of nationalization known as Peruanismo. Velasco's rule was characterized by left-leaning policies, which aimed to create a strong national industry to increase the international independence of Peru. To that end, he nationalised entire industries, expropriated companies in a wide range of activities from fisheries to mining to telecommunications to power production and consolidated them into single industry-centric government-run entities ("PescaPeru", "MineroPeru", "Petroperú", "SiderPeru","Centromin Peru", "ElectroPeru", "Enapu", "EnatruPeru", "Enafer", "Compañia Peruana de Telefonos", "EntelPeru", "Correos del Peru", etc.), and increased government
Juan Ramírez de Velasco Tucumán by Philip II of Spain to replace Hernando de Lerma. Ramírez served in the government of Tucuman between 1586-1593. In 1588 being the governor of Tucumán Juan Ramirez de Velasco made expeditions against the Indians in calchaquí valley and won the allegiance of a son of Juan Calchaquí. Shortly after he founded the city of Todos los Santos de la Nueva Rioja. In 1592 he founded the city of Madrid de las Juntas in the present department Metán. In 1594 Juan Ramírez Velasco was appointed commander of the Governorate of the Rio de la Plata a position he held