Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) on the studio and its financiers. A studio spokesperson said that the budget was "$237 million, with $150 million for promotion, end of story." "Avatar" is primarily an action-adventure journey of self-discovery, in the context of imperialism and deep ecology. Cameron said his inspiration was "every single science fiction book I read as a kid", and that he was particularly striving to update the style of Edgar Rice Burroughs's "John Carter" series and the deep jungles of Pandora were visualized from Disney's 37th animated film, "Tarzan". He acknowledged that "Avatar" shares themes with the films "At Play in the Fields