History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Raoul Millais Alfred Munnings, Millais was an opponent of Modernism in art, which he called "the Picasso lark". He died in 1999 in his 99th year in Oxfordshire, England He married Elinor Claire (d. 1953), daughter of late Allan Ronald Macdonell, of Montreal, and had two sons, John and Hugh. He married secondly Kay Prior Palmer with whom he had a third son, Hesketh Merlin. Raoul Millais Hesketh Raoul Lejarderay Millais (1901–1999), usually known as Raoul or 'Liony' Millais was a portrait painter, equestrian artist and sportsman. He was the grandson of Sir John Everett Millais and the son of John Guille