Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Oui (magazine) Oui (magazine) Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. "Oui" ceased publication in 2007. ("Oui" is French for "yes".) "Oui" was originally published in France under the name "Lui" by Daniel Filipacchi (first French issue November 1963), as a French equivalent of "Playboy". In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to "Oui", and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at "Rolling