Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Persuasion (novel) the power of books over women; namely were women more susceptible to the power of reading than men, and if so, was reading a benign or malign influence on women? Austen had first taken up this question in "Northanger Abbey" where reading Gothic books has comic effects on Catherine Morland, but also gives a more acute sense of reality and to understand people. Pinch wrote that Austen returned to this theme of the power of books on women in "Persuasion", but in a more mature and probing manner, where as the novel is concerned with "... what it feels like