Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) the dastardly deeds at Northanger Abbey," but the audience knew it was about as scary as "a ninja turtle." Ritchie likened the ITV Austen adaptations to a "Posh Country "Home and Away"." Mary McNamara of the "Los Angeles Times" wrote ""Northanger Abbey" the novel was as fun as it gets for Austen, and the television film quite lives up to the same standard." Ginia Bellafante, a critic for "The New York Times", proclaimed the drama gave the audience "innocent faces and heaving breasts, hyperbolizing the sex that always lurks beneath the surface of Austen's astringent presence." She went on to