History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) F Pears. After three years, Andrew retired leaving Francis in charge. At The Great Exhibition of 1851 A & F Pears was awarded the prize medal for soap. Production moved to Isleworth in 1862. 23-year-old Thomas J. Barratt, sometimes referred to as the father of modern advertising, was appointed bookkeeper in 1864. The next year Francis' son, Andrew, joined A. & F. Pears as joint proprietor and ran the Isleworth factory. The same year Thomas married Mary Pears, Francis's eldest daughter, and was set to running the administration in London. Thomas J Barratt's remarkable achievements are recorded in his own