Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Sears, Roebuck and Company Complex a modillioned cornice. It housed water tanks for firefighting on the upper levels, as well as offices and secretarial training facilities. It also housed the early broadcast facilities for WLS-AM. In 2015, it was refurbished and reopened to the public as the "John D. and Alexandra C. Nichols Tower". It now houses non-profit groups and offices, including a classroom on the 12th floor for the School of the Art Institute of Chicago. The Sears Roebuck plaque is still visible on top of the building. The Sears, Roebuck and Company Administration Building is a broad five-story masonry building, occupying about 3/4