Rogue (magazine) no four-color reproduction, or full-page cartoons, and certainly no centerfold. Hamling was the editor and publisher, his wife, Frances, was executive editor; and Frank M. Robinson was the first managing editor. Henry Botts, a friend of Hamling's, became the first associate editor. Lead fiction was by a hot science fiction author, Harlan Ellison who became associate editor with the third issue (April 1956). The first issue of "Rogue" was published in November 1955, with a December release date. Following Hefner's successful lead with the first issue of "Playboy", that first issue of "Rogue" contained "A New Aspect of Marilyn Monroe,"
Australian Playboy centerfold, selling nearly 200,000 copies. In 1982 Packer sold the rights to Mason Stewart Publishing, publishers of surfing magazine, "Trax", and rock music magazine, "RAM". Sales settled at around 140,000. The biggest selling edition of "Australian Playboy" was the October 1995 issue with Dannii Minogue on the cover and Cynthia Brown as the centerfold. By 1996 sales of the magazine had fallen to 36,000 and in 1997 Mason Stewart Publishing was taken over by British publisher EMAP International Limited, with Philip Mason becoming non-executive chairman of EMAP Australia. Playboy was not sold in the state of Queensland during 2004 and