Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy to $84 million in 2009), the Playboy publishing empire is up for sale for $300 million. In December 2009, they further reduced the publication schedule to 10 issues per year, with a combined January/February issue. On July 12, 2010, Playboy Enterprises Inc. announced Hefner's $5.50 per share offer ($122.5 million based on shares outstanding on April 30 and the closing price on July 9) to buy the portion of the company he did not already own and take the company private with the help of Rizvi Traverse Management LLC. The company derives much of its income from licensing rather than