Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
The North-West Passage was promoting at the time. The female figure was a professional model, Mrs Ellis, who was later used in another painting, "Stitch, Stitch, Stitch" (1876). The right side of the painting originally depicted two of the sailor's grandchildren, who were modelled by John and Alice Millais, two of Millais' own children. They were shown looking at a globe of the world. But after Millais completed the painting, he became unhappy with the figures of the children, thinking that they distracted the eye from the main figure. He cut out this section of the painting and replaced it with a screen,