Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) In July 2010, Cameron confirmed that there would be an extended theatrical re-release of the film on , 2010, exclusively in 3D theaters and IMAX 3D. "Avatar: Special Edition" includes an additional nine minutes of footage, all of which is CG, including an extension of the sex scene and various other scenes that were cut from the original theatrical film. This extended re-release resulted in the film's run time approaching the current IMAX platter maximum of 170 minutes, thereby leaving less time for the end credits. Cameron stated that the nine minutes of added scenes cost more than a minute