Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy official "Playboy" brand itself can still appear on various merchandise such as perfume and deodorants. While banned in mainland China, the magazine is sold in Hong Kong. In Japan, where genitals of models cannot be shown, a separate edition was published under license by Shueisha. An Indonesian edition was launched in April 2006, but controversy started before the first issue hit the stands. Though the publisher said the content of the Indonesian edition will be different from the original edition, the government tried to ban it by using anti-pornography rules. A Muslim organization, the Islamic Defenders Front (IDF), opposed "Playboy"