Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Bernard Pears pear, but contrary to what some believe, there is no William Pear in our lineage." In 1952, together with his son Clive Pears, he founded the William Pears Group. Bernard Pears Bernard Pears was an Austrian-born British businessman, and the founder of the William Pears Group, one of Britain's largest property companies. He was born Bernard Schleicher, and emigrated from Austria to Hackney, London, and changed his surname to Pears. The change of surname took place on 8 November 1939, and he gave his address as 180 Fore Street, Edmonton, London. Pears started a greengrocer business in north London, which