Willis Tower Chicago area residents expressed reluctance to accept the Willis Tower name, and in an article that appeared in the October 2010 issue of "Chicago" magazine that ranked the building among Chicago's 40 most important, the author pointedly refused to acknowledge the name change and referred to the building as the "Sears Tower". "Time" magazine called the name change one of the top 10 worst corporate name changes and pointed to negative press coverage by local news outlets and online petitions from angry residents. The naming rights issue continued into 2013, when Eric Zorn noted in the "Chicago Tribune" that "We're
Southwest Tower Building of Texas phone center to Sears Vinyl Siding. When it opened in 1972 it was considered the leading business tower in the city. (Austin American-Statesman November 18, 1972) The Southwest Tower Building was the site of a fire on Sunday, March 6, 2011. No cause has been given for the fire. Southwest Tower Building The Southwest Tower Building is a 12-storey, building at 211 East 7th St. in Downtown Austin, Texas and is located across the street from the historic Driskill Hotel and the modern Omni Hotel. On the edge of the E. 6th Street entertainment district and Congress Avenue,