Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Pears' Cyclopaedia an invaluable companion. Now, the ready availability of electronic information has made the printed reference work no longer commercially competitive. That is progress. But many will regret the passing of a famous book that, in its heyday, had become not only a national institution but also the reliable pathway for successive generations of working-class families to a better education." Pears' Cyclopaedia Pears' Cyclopaedia is a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original "Pears' Shilling Cyclopaedia" in December 1897, the year of Queen Victoria's Diamond Jubilee. The first edition contained an English dictionary, a medical dictionary,