Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy (Brazil) of "Playboy". By the mid-1970s, Roberto had struck a deal with Playboy Enterprises, and was asked by his father to consult the Ministry of Justice given the military dictatorship in place had a censorship policy on the press. Minister Armando Falcão vetoed the publication, saying that "no publication under the name "Playboy" in Brazil, no matter its content." Seeing a loophole, Roberto submitted the already done preprint for issue 1 under the name A Revista do Homem (Men's Magazine), and got approved. The first issue of "Homem" got on newsstands in August 1975, and the magazine was allowed to use