Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) weekend revealed the average grade cinemagoers gave "Avatar" was "A" on an A+ to F scale. Every demographic surveyed was reported to give this rating. These polls also indicated that the main draw of the film was its use of 3D. Roger Ebert of the "Chicago Sun-Times" called the film "extraordinary" and gave it four stars out of four. "Watching "Avatar", I felt sort of the same as when I saw "Star Wars" in 1977," he said, adding that like "Star Wars" and "", the film "employs a new generation of special effects" and it "is not simply a sensational