Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Humbug (magazine) reprinted February 2008 in a two-volume slipcased edition by Fantagraphics Books. It includes annotations by John Benson, a lengthy 2005 interview with Arnold Roth and Al Jaffee, plus a four-page explanation of exactly how restoration of the magazine was accomplished by Fantagraphics. Hugh Hefner, who had published "Trump", provided "those strange ones" at "Humbug" a nine-page feature in "Playboy"s December 1957 issue. Underground cartoonist Robert Crumb said that the elaborate Davis–Elder cover to the second issue of "Humbug" "changed his life". In 1958 Crumb and his brother Charles self-published three issues of "Foo" in imitation of "Humbug" and "Mad". Crumb