Peru national football team popular culture during the 1900s and 1910s. Over the following decades, Augusto Leguía's government institutionalised the sport into a national pastime by promoting and organising its development. Consequently, the national football team became an important element of Peru's national identity. According to the historian Carlos Aguirre, nationalist fervor spiked during the qualification phase for the 1970 World Cup finals, because the revolutionary government of General Juan Velasco Alvarado tied the national team's success with the alleged cultural, social, and psychological changes spurred by the country's new political project. Peruvian football fans are known for their distinctive cheer "¡Arriba Perú!" ("Onward
Juan Velasco Damas spending the first months of the new campaign without a club, he signed a three-month contract with Football League Championship side Norwich City, following a successful trial; at the end of the season he left for Panthrakikos FC, freshly promoted to the Superleague Greece. After one-and-a-half seasons of relative playing time, Velasco moved teams in January 2010 but stayed in the country, signing with Athlitiki Enosi Larissa FC. He retired in June of the following year at the age of 34, and in 2013 returned to football, being appointed manager at Xerez CD B. On 13 October 2016, Velasco signed