History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Pears (soap) Pears (soap) Pears transparent soap is a brand of soap first produced and sold in 1807 by Andrew Pears at a factory just off Oxford Street in London, England. It was the world's first mass-market translucent soap. Under the stewardship of Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. A. & F. Pears was acquired by Lever Brothers, now Unilever, in 1917 and products under the Pears brand are currently sold in India, Sri Lanka and Nigeria. Andrew Pears, the son of a farmer, was born about 1770 in Cornwall and moved