Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Pears (soap) ingredients that were in Pears in concentrations greater than 0.01%. Benzyl benzoate, Cinnamal, Eugenol, Limonene and Linalool were included in the labelling because they are among the ingredients covered by Directive 2003/15/EC. It is therefore possible that they were components of the original formula, rather than newly added ingredients. In October 2009, the formula for the transparent amber soap was altered from the original to become 'Gentle Care' and wrapped in an inner cellophane covering. The new soap was slightly softer in texture and lasted half as long, but its most noticeable difference was its scent. The aroma of the