Rogue (magazine) no four-color reproduction, or full-page cartoons, and certainly no centerfold. Hamling was the editor and publisher, his wife, Frances, was executive editor; and Frank M. Robinson was the first managing editor. Henry Botts, a friend of Hamling's, became the first associate editor. Lead fiction was by a hot science fiction author, Harlan Ellison who became associate editor with the third issue (April 1956). The first issue of "Rogue" was published in November 1955, with a December release date. Following Hefner's successful lead with the first issue of "Playboy", that first issue of "Rogue" contained "A New Aspect of Marilyn Monroe,"
Playboy to "Vanity Fair" as opposed to more traditional competitors "GQ" and "Maxim". Playboy announced in February 2017, however, that the dropping of nudity had been a mistake, and furthermore for its March/April issue reestablished some of its franchises, including The Playboy Philosophy and Party Jokes, but dropped the subtitle "Entertainment for Men" inasmuch as gender roles have evolved. The announcement was made by the company's chief creative officer on Twitter with the hashtag #NakedIsNormal. In 2017 the magazine announced it would become a bi-monthly publication. In early 2018, and according to Jim Puzzanghera of the "Los Angeles Times", "Playboy" was