Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
A House Divided (Dallas) was so strong that actor Larry Hagman had a 10-day holdout in which he demanded $100,000 (equivalent to $ in ) per episode, while Lorimar Productions offered $55,000 (equivalent to $ in ). After 10 days, Hagman agreed to work filming the subsequent season for $75,000 (equivalent to $ in ) per episode. Hagman had been working for $25,000 (equivalent to $ in ) per episode. The episode earned Fred W. Berger an American Cinema Editors Eddie Award for Best Edited Episode from a Television Series and earned Irving J. Moore a Directors Guild of America Award for Outstanding Directing