The Art of Avatar The Art of Avatar The Art of Avatar: James Cameron's Epic Adventure is a film production art book released on November 30, 2009, by Abrams Books. The book is an official movie tie-in for the film "Avatar" and features some of the concept artwork used in the production of the film. The main author is Lisa Fitzpatrick. Producer Jon Landau wrote the foreword, James Cameron wrote the epilogue, and director Peter Jackson wrote the preface. It also contains illustrations from and interviews with the movie's artists, including Robert Stromberg, Wayne Barlowe, Yuri Bartoli, Jordu Schell, and John Rosengrant. The book
Avatar (2009 film) make space for optimal picture and sound. The release also preserves the film's native 1.78:1 () format as Cameron felt that was the best format to watch the film. The Blu-ray disc contains DRM (BD+ 5) which some Blu-ray players might not support without a firmware update. "Avatar" set a first-day launch record in the U.S. for Blu-ray sales at 1.5 million units sold, breaking the record previously held by "The Dark Knight" (600,000 units sold). First-day DVD and Blu-ray sales combined were over four million units sold. In its first four days of release, sales of "Avatar" on Blu-ray