Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
The Harvesters (painting) (relating to phenomena such as ideas, language, or culture, as they occur or change over a period of time) depiction of both the production and consumption of food. Pears can be seen on the white cloth in front of the upright sitting woman who eats bread and cheese while a figure in the tree to the far right picks pears. The painting shows a large number of activities representative of the 16th-century Belgian rural life. For example, on the far right a person is shaking apples from the tree. In the center left of the painting, a group of villagers