Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock Fabrics emerged from bankruptcy in August 2008. In 2014, Hancock announced plans to take the company private, then withdrew the proposal. On April 1, 2016, the U. S. Bankruptcy Court approved the sale of the remaining assets to Great American Group, who announced that the remaining 185 stores will be closed and their assets liquidated. In August 2016, Michaels Stores, Inc. announced its intent to acquire Hancock Fabrics' intellectual property and customer database. Hancock Fabrics Hancock Fabrics was a specialty retailer of crafts and fabrics based in Baldwyn, Mississippi, United States. Hancock Fabrics operated as many as 266 stores in 37