Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic Games place in Sha Tin and Kwu Tung. The modern Olympic Games were founded in 1894 when Pierre de Coubertin sought to promote international understanding through sporting competition. He based his Olympics on the Wenlock Olympian Society Annual Games, which had been contested in Much Wenlock since 1850. The first edition of de Coubertin's games, held in Athens in 1896, attracted just 245 competitors, of whom more than 200 were Greek, and only 14 countries were represented. Nevertheless, no international events of this magnitude had been organised before. Female athletes were not allowed to compete, though one woman, Stamata Revithi, ran