Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic Games swimmer Mark Spitz, Lasse Virén (of Finland)'s back-to-back gold in the 5,000 meters and 10,000 meters (defeating American distance running great Steve Prefontaine in the former), and the winning of three gold medals by 16-year-old Soviet gymnastic sensation Olga Korbut - who thrilled the world with an historic backflip off the high bar. Korbut, however, failed to win the all-around, losing to her teammate Ludmilla Tourischeva. There was no such tragedy in Montreal in 1976, but bad planning and fraud led to the Games' cost far exceeding the budget. The Montreal Games were the most expensive in Olympic history, until