Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
Elgin Tower Building 1999 to showcase its architectural merit. Stickling died later that year, but his benefactors transferred the building to the William R. Stickling Charitable Foundation, who currently maintain the building. An addition was built in 1999 to house, rent-free, the Downtown Neighborhood Association, who intend to revitalize the downtown area. The tower was added to the National Register of Historic Places on May 22, 2002. The Elgin Tower Building is located at 100 E. Chicago St. in Elgin, between Douglas and N. Grove Avenues. This area has historically been known as Fountain Square, generally accepted as the downtown area of Elgin.