Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Esther (Millais painting) defeat of the Taiping rebellion. In order to create a culturally unspecific effect, he turned it inside out, producing the abstract patterns visible in the painting. Millais creates a dramatic visual effect by vivid contrasts of colours, setting the deep blue of the curtain against the yellow dress and the white columns. The minimising of the narrative aspect of the scene is also in line with the Aestheticist approach of the artists he is imitating and challenging. Esther is depicted adjusting pearls in her hair, as she prepares to place her crown on her head. This gesture is derived from