1975 Conservative Party (UK) leadership election cabinet members pledged their support for Heath including Jim Prior, Peter Carrington, Leader in the House of Lords, and Robert Carr, Shadow Chancellor. However Margaret Thatcher opted to stand, with Airey Neave as her campaign manager, as did backbencher Hugh Fraser. Even then many believed that Heath would win easily. Thatcher's support was seen as minimal, with all the Conservative daily newspapers backing Heath (although the weekly "The Spectator" backed Thatcher). As the election went on it became clear that the race was going to be much closer, as Thatcher became the clear candidate to be supported by discontented backbenchers.
Edward Heath election in October. Heath came to be seen as a liability by many Conservative MPs, party activists and newspaper editors. His personality was cold and aloof, annoying even to his friends. Alan Watkins observed in 1991 that his "brusqueness, his gaucherie, his lack of small or indeed any talk, his sheer bad manners" were among the factors costing him the support of Conservative backbenchers in the subsequent Conservative Party leadership election of 1975. He resolved to remain Conservative leader, even after losing the October 1974 general election, and at first it appeared that by calling on the loyalty of his