Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Larry Hagman his return in the fourth season. Holding out for a higher salary, Hagman did not appear in the first episode of the show until the final few minutes. Producers were faced with a dilemma whether to pay the greatly increased salary or to write J.R. out of the program. Lorimar Productions, the makers of the series, began shooting different scenes of "Dallas" which did not include Hagman. In the midst of negotiations, Hagman took his family to London for their July vacation. He continued to fight for his demands and network executives conceded that they wanted J.R. to remain on