Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Bernard Pears pear, but contrary to what some believe, there is no William Pear in our lineage." In 1952, together with his son Clive Pears, he founded the William Pears Group. Bernard Pears Bernard Pears was an Austrian-born British businessman, and the founder of the William Pears Group, one of Britain's largest property companies. He was born Bernard Schleicher, and emigrated from Austria to Hackney, London, and changed his surname to Pears. The change of surname took place on 8 November 1939, and he gave his address as 180 Fore Street, Edmonton, London. Pears started a greengrocer business in north London, which