Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Olympic Games ceremony Committee makes a speech. The IOC President then makes a speech before closing the Olympics by saying:"And now, in accordance with tradition, I declare the Games of the [ordinal number of Summer Olympics] Olympiad/[ordinal number of Winter Olympics] Olympic Winter Games closed; and call upon the youth of the world to assemble four years from now in [name of next host city] to celebrate the Games of the [subsequent ordinal number of Summer Olympics] Olympiad/[subsequent ordinal number of Winter Olympics] Olympic Winter Games". Finally, the Olympic flame is extinguished, marking the end of the Games. Olympic Games ceremony Olympic Games