New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
The Supremes Berry Gordy chose Diane Ross — who began going by "Diana" in 1965—as the official lead singer of the group. Ballard and Wilson were periodically given solos on Supremes albums, and Ballard continued to sing her solo number, "People", in concert for the next two years. In the spring of 1964, the Supremes recorded the single "Where Did Our Love Go". The song was originally intended by Holland-Dozier-Holland for the Marvelettes, who rejected it. Although the Supremes disliked the song, the producers coerced them into recording it. In August 1964, while the Supremes toured as part of Dick Clark's "Caravan