Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) extracted for 2D screenings. However, a 3D 2.39:1 extract was approved for use with constant-image-height screens (i.e. screens which increase in width to display 2.39:1 films). During a 3D preview showing in Germany on , the movie's DRM 'protection' system failed, and some copies delivered could not be watched at all in the theaters. The problems were fixed in time for the public premiere. "Avatar" was released in a total of 3,457 theatres in the US, of which 2,032 theatres ran it in 3D. In total 90% of all advance ticket sales for "Avatar" were for 3D screenings. Internationally, "Avatar"