History of West Ham United F.C. record attendance far in excess of the organisers' expectations or stadium capacity, and the presence of "Billie," a horse, ridden by PC G.A. Scorey (sometimes given as "Storey") that was required to clear the pitch in order for play to start. As a result, the final is commonly referred to as ""The White Horse Final"". The team lost 2–0 on the day in what became the marquee event for football. Sometime during the late twenties the club acquired one of its other longstanding monikers. At the time a Pears soap commercial featuring the curly haired child in the Millais "Bubbles"
Thomas J. Barratt as Barratt had acquired the copyright. Barratt followed this with a series of advertisements inspired by Millais' painting, portraying cute children in idealized middle-class homes, associating Pears with social aspiration and domestic comfort. Barratt also made effective use of testimonials, recruiting both scientists and glamorous high-society figures. He also established "Pears Annual" in 1891, in which he promoted contemporary illustration and colour printing. In 1897, he added "Pears Cyclopedia", a single volume encyclopedia. Barratt's methods led to much comment and parody, most famously a Harry Furniss Punch cartoon in which a tramp says "I used your soap two years ago,