Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Georgian society in Jane Austen's novels titular "Northanger Abbey", or Donwell Abbey in "Emma"), parks (mansions surrounded by a vast park, like Mansfield Park in the novel of the same name, or Rosings Park in "Pride and Prejudice"), courts (another type of mansion, in theory approached via a vast courtyard, like Sotherton Court in "Mansfield Park"), halls (manors, like Uppercross Hall in "Persuasion", and finally simple houses, like Longbourn House, the home of the Bennet family in "Pride and Prejudice". This is why Catherine Morland is so delighted when she discovers Northanger Abbey, thinking, "With all the chances against her of house, hall, place, park, court,