Rogue (magazine) 1955 that Greenleaf published the first issue of "Rogue" (although it had a cover date of December), a magazine which was competitive with "Playboy", a magazine dealing with sex which had been published for about two years at this time. In 1953, as a solo and unidentified effort, Hugh Hefner's "Playboy" V1#1 appeared without a date late in the year [November]. It was an almost immediate success with that calendar photo of Marilyn Monroe being reused to its best advantage. About "Playboy" and Hugh Hefner, Hamling states in a letter to his friend, and lawyer, Stanley Fleishman: "I remember my
Australian Playboy centerfold, selling nearly 200,000 copies. In 1982 Packer sold the rights to Mason Stewart Publishing, publishers of surfing magazine, "Trax", and rock music magazine, "RAM". Sales settled at around 140,000. The biggest selling edition of "Australian Playboy" was the October 1995 issue with Dannii Minogue on the cover and Cynthia Brown as the centerfold. By 1996 sales of the magazine had fallen to 36,000 and in 1997 Mason Stewart Publishing was taken over by British publisher EMAP International Limited, with Philip Mason becoming non-executive chairman of EMAP Australia. Playboy was not sold in the state of Queensland during 2004 and