Glamour photography or startled by the viewer. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. During World War II pin-up pictures of scantily clad movie stars were extremely popular among American servicemen. Betty Grable was one of the most famous pin-up models of all time; her pinup in a bathing suit was extremely popular with World War II soldiers. In December 1953, Marilyn Monroe was featured in the first issue of "Playboy" magazine. Bettie Page was the Playboy Playmate of the Month in January 1955. "Playboy" was the first magazine featuring
Playboy (Brazil) Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France. When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of "Time" in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a "Time"-like weekly news magazine ("Veja"), a "Fortune"-like business magazine ("Exame"), and the last of those to get into print, a local issue