New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
Diana Ross & the Supremes Join The Temptations Grapevine by Marvin Gaye, "For Once in My Life" by Stevie Wonder and, of course, "I'm Gonna Make You Love Me by arguably the first soul/pop super group, Diana Ross and The Supremes with the Temptations. Not only that, but the corresponding albums, by each individual artists ranked in the Top 10, TCB, Diana Ross & The Supremes Join the Temptations by the respective groups held down the #1 and #2 albums. "Cloud Nine" by the Temptations, "Love Child" by Diana Ross and The Supremes, "For Once in My Life" by Stevie Wonder, "M.P.G." by Marvin Gaye, and "Time Out"