Jacqueline Susann worldwide gross of just $3 million on a $44 million budget. Film critic Roger Ebert wrote, "Jackie Susann deserved better." Midler was nominated for a Razzie award as Worst Actress for her performance. In November 2001, "Paper Doll", a play by Mark Hampton and Barbara Zitwer, premiered at the Pittsburgh Public Theater, with Marlo Thomas as Susann and F. Murray Abraham as Mansfield. Reviews were mixed, but the production was a hit with audiences. Fran Drescher was reportedly cast for the Broadway production, but that production was cancelled. Susann was also the subject of a one-woman play by Paul Minx
Jacqueline Susann loathed the film version of "Valley", believed this adaptation was even worse. Susann's third novel, "Once Is Not Enough", was published by Morrow on March 20, 1973. "Once" is the story of January Wayne, daughter of a famous film and stage producer, who is hospitalized in Switzerland for three years. When she returns home to New York City, she finds that the world is far different from the one she had left. January contends with the social upheavals of the late 1960s and early 1970s in a graphic, driving story. Susann was candid about the theme of the book, stating