Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey (2007 film) and it marked only the second filmed adaptation of the book; with the first being made and broadcast in 1986. Andrew Davies, the screenwriter who adapted "Pride and Prejudice" for the BBC, was commissioned to write the script for "Northanger Abbey". He had previously written an adaptation of the novel for Weekend Television in 1998. It was optioned by Harvey Weinstein for Miramax Films and drafts from other writers were added, before the project was abandoned. Davies told "The Daily Telegraph's" Hugh Davies that "Northanger Abbey" was much more straightforward to adapt than "Pride and Prejudice", which was "quite a