Tobacco Road (play) Tobacco Road (play) Tobacco Road is a play by Jack Kirkland first performed in 1933, based on the 1932 novel of the same name by Erskine Caldwell. The play ran on Broadway for a total of 3,182 performances, becoming the longest-running play in history at the time. As of 2018, it was still the 19th longest-running Broadway show in history, as well as being the second-longest running non-musical ever on Broadway. "Tobacco Road" opened on Broadway at the Theatre Masque (now the John Golden Theatre) on December 4, 1933, transferred to the 48th Street Theatre (demolished in 1955), where it
WHO Framework Convention on Tobacco Control to alternative international legal action. According to it proponents, a framework convention would "promote global cooperation and national action for tobacco control." Roemer and Taylor's proposal was met with some skepticism. Allan M. Brandt, the esteemed Harvard University historian of the tobacco industry, reports, "some considered it unrealistic, impractical, and overly ambitious, and preferred a nonbinding 'code of conduct." However, with the support of Derek , head of the Policy Coordination Committee at the WHO, the proposal gained momentum. Derek became the first Director of the Tobacco Free Initiative in 1998 and steered development of the FCTC from then till