The Art of Avatar The Art of Avatar The Art of Avatar: James Cameron's Epic Adventure is a film production art book released on November 30, 2009, by Abrams Books. The book is an official movie tie-in for the film "Avatar" and features some of the concept artwork used in the production of the film. The main author is Lisa Fitzpatrick. Producer Jon Landau wrote the foreword, James Cameron wrote the epilogue, and director Peter Jackson wrote the preface. It also contains illustrations from and interviews with the movie's artists, including Robert Stromberg, Wayne Barlowe, Yuri Bartoli, Jordu Schell, and John Rosengrant. The book
Avatar (2009 film) the "uncanny valley" effect. "The New York Times" noted that 20th Century Fox executives had decided to release "" alongside "Avatar", calling it a "secret weapon" to cover any unforeseeable losses at the box-office. Box office analysts, on the other hand, estimated that the film would be a box office success. "The holy grail of 3-D has finally arrived," said an analyst for Exhibitor Relations. "This is why all these 3-D venues were built: for "Avatar." This is the one. The behemoth." The "cautionary estimate" was that "Avatar" would bring in around $60 million in its opening weekend. Others guessed