Glamour photography or startled by the viewer. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. During World War II pin-up pictures of scantily clad movie stars were extremely popular among American servicemen. Betty Grable was one of the most famous pin-up models of all time; her pinup in a bathing suit was extremely popular with World War II soldiers. In December 1953, Marilyn Monroe was featured in the first issue of "Playboy" magazine. Bettie Page was the Playboy Playmate of the Month in January 1955. "Playboy" was the first magazine featuring
Australian Playboy centerfold, selling nearly 200,000 copies. In 1982 Packer sold the rights to Mason Stewart Publishing, publishers of surfing magazine, "Trax", and rock music magazine, "RAM". Sales settled at around 140,000. The biggest selling edition of "Australian Playboy" was the October 1995 issue with Dannii Minogue on the cover and Cynthia Brown as the centerfold. By 1996 sales of the magazine had fallen to 36,000 and in 1997 Mason Stewart Publishing was taken over by British publisher EMAP International Limited, with Philip Mason becoming non-executive chairman of EMAP Australia. Playboy was not sold in the state of Queensland during 2004 and