William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
The North-West Passage was promoting at the time. The female figure was a professional model, Mrs Ellis, who was later used in another painting, "Stitch, Stitch, Stitch" (1876). The right side of the painting originally depicted two of the sailor's grandchildren, who were modelled by John and Alice Millais, two of Millais' own children. They were shown looking at a globe of the world. But after Millais completed the painting, he became unhappy with the figures of the children, thinking that they distracted the eye from the main figure. He cut out this section of the painting and replaced it with a screen,