Larry Hagman the camera, added: "...and I'm gonna get it!" He also made commercials for BVD brand underwear. In 2010, Hagman was hired as a spokesman for SolarWorld, a German solar energy commercial enterprise. While the SolarWorld commercials do not specifically mention either "Dallas" or J. R. Ewing, Hagman essentially revisits the character (complete with a picture of Hagman as J. R. Ewing from the original series on the mantle), stating that his oil company days are long over, "though still in the energy business", meaning solar energy instead, which ironically alternative energy now plays a major part of the next-generation Ewing
Dallas (1978 TV series) the producers, including Katzman's son Mitchell Wayne Katzman as story editor and Leah Markus as story consultant. Markus left after two years, while the others remained until the show's end. Scriptwise, Patrick Duffy's return was explained by having the entire season 9 being a dream of Victoria Principal's character Pam, effectively sweeping away the events occurring during the period in which Katzman's involvement with the show had been minimized. Even the cast were affected by the production and political struggles. While Larry Hagman (J.R.) reportedly supported Katzman, and had played a great part in bringing Duffy back, Susan Howard (Donna),