Jacqueline Susann accurately be described as a highly effective sedative, a living doll." Despite the poor reviews, the book was a commercial juggernaut. On May 8, 1966, in its ninth week on the list, the book reached #1 on the "New York Times" Best Seller List, where it remained for 28 consecutive weeks. With a total of 65 weeks on the list, the book became the best selling novel of 1966. By the time of Susann's death in 1974, it had entered the "Guinness Book of World Records" as the best selling novel in publishing history, with more than 17 million copies
Once Is Not Enough frontal nudity, in a complex story which reflects the social upheavals of the late 1960s and early 1970s. Jacqueline Susann initially called the novel "The Big Man", but changed her mind after visiting comedian Joe E. Lewis on his deathbed. Lewis, who had famously said, "You only live once - but if you work it right, once is enough," apparently reconsidered, for he told Susann, "Once is "not" enough." Susann was diagnosed with cancer two months before the book's scheduled publication date. Her usual efforts at promotion—including a grueling book tour—had to be curtailed. But Susann soldiered on; as her