History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Pears (soap) fire on the site completely destroyed the original factory. Pears soap is now made in India by Hindustan Unilever, a company in which Unilever now controls a 67 percent share. Pears soap was made using a process entirely different from that for other soaps. A mixture of "tallow" and other fats was saponified by an alkali in industrial methylated spirits. After saponification was completed, the resulting glycerol was left in the batch. Batches were made not in huge pans, but in small kettle-like vessels. As soon as the translucent amber liquid had cooled enough to solidify it was extruded into