Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Playboy (Brazil) March 1990, May 2001 and January 2005; Scheila: February 1998, September 1999, November 2000, December 2001, April 2009). The best-selling issue is the December 1999 issue with Joana Prado "Feiticeira" in the cover, with 1.25 million magazines sold. In 2015, the fortieth year of publication, Abril dedided to stop publishing "Playboy" due to costs given the diminishing circulation could not offset the licensing royalties. Eventually a new deal was set with PBB Entertainment to relaunch the publication starting in March 2016. Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora