Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock (film) States and Canada and $396,440,472 in other territories for a worldwide total of $624,386,746. "Hancock" was part of Sony's experiment in providing content to consumers who own a BRAVIA television equipped with an Internet connection. The film's release over the Internet took place after its theatrical run and before its release on DVD. According to Sony executives, distributing "Hancock" was an opportunity to showcase BRAVIA, though the method has been perceived as an "obvious threat" to cable companies' video on demand. The film was available to BRAVIA owners from October 28, 2008 to November 10, 2008. The film was released