Valley of the Dolls the Mount Everest of her dreams, only to find herself back in the valley of the dolls. Susann had apparently been thinking about the novel for some time. Some years earlier, she had begun "Underneath the Pancake", a show business novel, with her actress friend Beatrice Cole (c. 1910–1999). Later, she considered writing a novel about drug usage in show business to be called "The Pink Dolls". "Valley of the Dolls" is considered to be a "roman à clef", with its characters based on famous figures such as Judy Garland, Carole Landis, Dean Martin, and Ethel Merman. In 1973, after
Jacqueline Susann loathed the film version of "Valley", believed this adaptation was even worse. Susann's third novel, "Once Is Not Enough", was published by Morrow on March 20, 1973. "Once" is the story of January Wayne, daughter of a famous film and stage producer, who is hospitalized in Switzerland for three years. When she returns home to New York City, she finds that the world is far different from the one she had left. January contends with the social upheavals of the late 1960s and early 1970s in a graphic, driving story. Susann was candid about the theme of the book, stating