Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
It Pays to Advertise 1925, a total of 598 performances. It was the first of a sequence of twelve "Aldwych farces" presented at the theatre until 1933, mostly original farces written by Ben Travers. By contrast with later plays in the series, in which Walls played worldly and sometimes shady characters, with Ralph Lynn as his naïve associate, in "It Pays to Advertise" Walls's character is upright and conventional, and Lynn is the manipulative schemer. From the revised (London) version of the play. Mary Grayson, secretary to the soap magnate, Sir Henry Martin, is awaiting the arrival of his son, Rodney. While she waits,