History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The Little Girl Sold with the Pears in the cellar. When she asked and it was brought up, the prince was hidden in it, so they married. The Little Girl Sold with the Pears "The Little Girl Sold with the Pears" is an Italian fairy tale collected by Italo Calvino in "Italian Folktales", from Piedmont. Ruth Manning-Sanders included a variant, as "The Girl in the Basket", in "A Book of Ogres and Trolls". Once there was a man had to pay the king rent in the form of four baskets of pears. One year his trees yielded only three and a half baskets full, so he put