Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock
Summer Olympic Games Eastern Bloc that did attend the 1984 Olympics. These games were perhaps the first games of a new era to make a profit. Although a boycott led by the Soviet Union depleted the field in certain sports, 140 National Olympic Committees took part, which was a record at the time. Again, without the participation of the Eastern European countries, the 1984 Games were dominated by their host country. The Games were also the first time mainland China (People's Republic) participated. According to British journalist Andrew Jennings, a KGB colonel stated that the agency's officers had posed as anti-doping authorities from