Once Is Not Enough offered a multiple-choice "audience participation" review, in which the reader was given four choices (ludicrous, bad, terrible, horrendous) by which to evaluate the movie. Despite the reviews, the film was a commercial success, earning $15.7 million at the box office (equivalent to $65.2 million in 2017). Brenda Vaccaro, as Linda Riggs, received an Oscar nomination for her performance. Once Is Not Enough Once Is Not Enough is the third novel by Jacqueline Susann, following her huge best sellers "Valley of the Dolls" (1966) and "The Love Machine" (1969). With "Once Is Not Enough," Susann became the first writer in publishing
Jacqueline Susann and hosting work, Susann did commercials. In 1955, she became spokesperson for the Schiffli Lace and Embroidery Institute. Over the next six years, she wrote, produced, and starred in commercials which aired during such shows as New York's local "Night Beat" (DuMont's WABN), with Mike Wallace, and then nationally on such shows as "The Mike Wallace Interview" (ABC) and "The Ben Hecht Show" (ABC). Sometimes she was joined on the air by her poodle, Josephine. Susann energetically promoted the product, and made personal appearances on its behalf. One night in the early 1960s, as she was leaving a New York