Centerfold Centerfold The centerfold or centrefold of a magazine refers to a gatefolded spread, usually a portrait such as a pin-up or a nude, inserted in the middle of the publication, or to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by Hugh Hefner, founder of "Playboy" magazine. The success of the first issue of "Playboy" has been attributed in large part to its centerfold: a nude of Marilyn Monroe. The advent of monthly centerfolds gave the
Playboy stance, although it often interviews conservative celebrities. After a year-long removal of most nude photos in "Playboy" magazine, the March–April 2017 issue brought back nudity. By spring 1953, Hugh Hefner—a 1949 University of Illinois psychology graduate who had worked in Chicago for "Esquire" magazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and "Children's Activities" magazine as circulation promotions manager—had planned out the elements of his own magazine, that he would call "Stag Party". He formed HMH Publishing Corporation, and recruited his friend Eldon Sellers to find investors. Hefner eventually raised just over $8,000, including from his brother