History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Hugh Millais Hugh Millais Hugh Geoffroy Millais (23 December 1929 – 4 July 2009) was a British author and actor known for his film collaborations with director Robert Altman. Hugh Millais was the son of Raoul Millais (1901–1999) a painter-illustrator of some considerable importance, and his first wife Elinor Clare (d. 1953), daughter of late Allan Ronald Macdonell, of Montreal. Raoul was the son of painter and gardener John Guille Millais and the grandson of the painter Sir John Everett Millais founder of the pre-Raphaelite movement by his wife Effie Gray who had been previously married to the author John Ruskin. He