Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Pears (soap) the Formula" below) have resulted in a noticeably different shape (flatter rather than concave) and difference in scent with the classic transparent amber bar. The aroma, which used to be a characteristically mild, spicy fragrance, is now a very strong scent. In the UK the same has been noticed since 2009 with a scent almost like coal tar and with a reduction in the moisturizing properties and in a differently shaped bar. The first famous marketing Pears soap campaign used Giovanni Focardi's most famous statue named "You dirty boy!" exhibited at the "Exposition Universelle de Paris" in 1878. The statue