William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
Pears (soap) opaque oval bars that were cut into bath- or toilet-weight tablets ready for beginning their long spell in the drying rooms (ovens). The hot liquid soap fresh from the vessel had a total fatty matter (TFM) of 45% compared with the TFMs of 70–80% usual in soaps made by the conventional method. The TFM increased considerably as the alcohol content fell during drying. The entire Pears plant was a small almost self-contained annexe at the rear of the administration block. The plant was run by a handful of staff who not only had experience of the specialised process, but had