Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
John Everett Millais in 1850-51. By the mid-1850s Millais was moving away from the Pre-Raphaelite style to develop a new form of realism in his art. His later works were enormously successful, making Millais one of the wealthiest artists of his day, but some former admirers including William Morris saw this as a sell-out (Millais notoriously allowed one of his paintings to be used for a sentimental soap advertisement). While these and early 20th-century critics, reading art through the lens of Modernism, viewed much of his later production as wanting, this perspective has changed in recent decades, as his later works have come