Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) the same January predictability, and earned most of its gross in 1998. Additionally, "Avatar" established itself as a "must-see" event. Gray said, "At this point, people who are going to see "Avatar" are going to see "Avatar" and would even if the slate was strong." Marketing the film as a "novelty factor" also helped. Fox positioned the film as a cinematic event that should be seen in the theatres. "It's really hard to sell the idea that you can have the same experience at home," stated David Mumpower, an analyst at BoxOfficeProphets.com. The "Oscar buzz" surrounding the film and international