Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey way that Henry disapproves of, she is warned: "The word 'nicest', as you use it, did not suit him; and you had better change it as soon as you can, or you shall be overpowered with Johnson and Blair all the rest of the way". The popular 18th century arbiters of style and taste such as Johnson, Richardson, Blair and Addison are presented as a cannon of masculine power, which the novel is competition with at least as much as the Gothic novels, that were so popular with young women at the time. Irvine wrote that the way in which