Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
Pears (soap) fire on the site completely destroyed the original factory. Pears soap is now made in India by Hindustan Unilever, a company in which Unilever now controls a 67 percent share. Pears soap was made using a process entirely different from that for other soaps. A mixture of "tallow" and other fats was saponified by an alkali in industrial methylated spirits. After saponification was completed, the resulting glycerol was left in the batch. Batches were made not in huge pans, but in small kettle-like vessels. As soon as the translucent amber liquid had cooled enough to solidify it was extruded into