Pears (soap) had so much success that Pears purchased the copyright to produce copies as advertisements for their soap products. They were made for shop counter displays in terracotta, plaster and metal. From the late 19th century, Pears soap was famous for its marketing, masterminded by Barratt. Its campaign using John Everett Millais's painting "Bubbles" continued over many decades. As with many other brands at the time, at the beginning of the 20th century Pears also used their product as a sign of the prevailing European concept of the "civilizing mission" of empire and trade, in which the soap stands for progress.
What Is to Be Done? (Tolstoy) What Is to Be Done? (Tolstoy) What Is To Be Done? (sometimes translated as What Then Must We Do?) is a non-fiction work by Leo Tolstoy, in which Tolstoy describes the social conditions of Russia in his day. Tolstoy completed the book in 1886, and the first English language publication came in 1887 as What To Do?. A revised translation with the current title was published in 1899. The English title was also used for two better-known works by Nikolai Chernyshevsky and Vladimir Lenin; Tolstoy's Russian title is similar but not identical to Chernyshevsky's (and Lenin's), both of them sharing