Avatar (2009 film) at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that will be 'Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. The 129-second trailer was released online on , 2009. The new 210-second trailer was premiered in theatres on , 2009, then soon after premiered online on Yahoo! on , 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. "The Hollywood Reporter"
Avatar (2009 film) title refers to a genetically engineered Na'vi body operated from the brain of a remotely located human that is used to interact with the natives of Pandora. Development of "Avatar" began in 1994, when Cameron wrote an 80-page treatment for the film. Filming was supposed to take place after the completion of Cameron's 1997 film "Titanic", for a planned release in 1999, but, according to Cameron, the necessary technology was not yet available to achieve his vision of the film. Work on the language of the film's extraterrestrial beings began in 2005, and Cameron began developing the screenplay and fictional