History of West Ham United F.C. record attendance far in excess of the organisers' expectations or stadium capacity, and the presence of "Billie," a horse, ridden by PC G.A. Scorey (sometimes given as "Storey") that was required to clear the pitch in order for play to start. As a result, the final is commonly referred to as ""The White Horse Final"". The team lost 2–0 on the day in what became the marquee event for football. Sometime during the late twenties the club acquired one of its other longstanding monikers. At the time a Pears soap commercial featuring the curly haired child in the Millais "Bubbles"
Mark Pears in 1952, by his grandfather Bernard Pears (who changed his name from Schleicher on emigrating from Austria) and his father Clive Pears, and is run by Mark Pears with his younger brothers Trevor and David. Mark Pears has run the company since his father died in 1984, when he was aged 21. According to "The Daily Telegraph", Pears won't allow his photo to be taken, or say which of the 212 companies of which he is a director, a "complex labyrinth of operating and investment companies", is the main holding company or what the group's annual profit might be. In