Jacqueline Susann accurately be described as a highly effective sedative, a living doll." Despite the poor reviews, the book was a commercial juggernaut. On May 8, 1966, in its ninth week on the list, the book reached #1 on the "New York Times" Best Seller List, where it remained for 28 consecutive weeks. With a total of 65 weeks on the list, the book became the best selling novel of 1966. By the time of Susann's death in 1974, it had entered the "Guinness Book of World Records" as the best selling novel in publishing history, with more than 17 million copies
Valley of the Dolls publication of her third novel, Susann said, "They can keep calling it that ["roman à clef"]. It'll only make my books sell. I don't care." Susann insisted that she began each book with a theme: "Then I start asking, what kind of a personality? And because I have a good ear, I unconsciously pick up certain people." Susann dedicated the book to her poodle Josephine, and to her husband Irving Mansfield. The book was published by Bernard Geis Associates on February 10, 1966, and "took off like a Cape Canaveral space shot." Although "Publishers Weekly", in an advance review, called