New Frontier Hotel and Casino was subsequently rebuilt and renamed the Hotel Last Frontier in 1942. On April 4, 1955, it was renamed the New Frontier, following a modernization of the resort. The resort had the distinction of hosting Elvis Presley's first Vegas appearance in 1956, and the final performance of Diana Ross and The Supremes on January 14, 1970. In the 1950s and the early 1960s, the New Frontier went through a succession of owners and operators. In 1966 and 1967 (by which time it had been renamed The Frontier) the casino had secret ownership interests by Anthony Joseph Zerilli and Michael Polizzi, "two
Sam's Town Hotel and Gambling Hall, Las Vegas performed daily at 2:00 PM, 4:00 PM, 6:00 PM, 8:00 PM, and 10:00 PM. It was the host hotel for the Sam's Town 300, a NASCAR race sponsored by Sam's Town. It was also the Las Vegas host hotel for the Silver State Classic Challenge race. The original Sam's Town opened on April 1, 1979 and it was one of the first locals casinos to open in the Las Vegas Valley. From 1980 to 1999 the studios of Nevada Public Radio were located in a separate building on the property. The 2006 album "Sam's Town" by The Killers was named