Sears its naming rights to the building expired in 2003 it remained the Sears Tower until early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building. The official renaming as the "Willis Tower" took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings. In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It
The Project Formerly Known As Kindle Forkbomb The Project Formerly Known As Kindle Forkbomb The project The Project Formerly Known as Kindle Forkbomb is a work done by the Swiss-Austrian-American duo known as Ubermorgen. The artists are known for their creative use of digital media, combined with other means such as performance and various offline medium to convey their ideas. The project is showcased on Ubermorgen's website "www.uuuuuuuntitled.com" The project's name: "The Project Formerly Known as Kindle Forkbomb" can be broken down to better understand the meaning behind the work. Forkbomb is a term used in computing, describing an attack in which a computer process continuously self-replicates