Bubbles (painting) Bubbles (painting) Bubbles, originally titled A Child's World, is a painting by Sir John Everett Millais that became famous when it was used over many generations in advertisements for Pears soap. During Millais's lifetime it led to widespread debate about the relationship between art and advertising. The painting was one of many child pictures for which Millais had become well known in his later years. It was modelled by his five-year-old grandson William Milbourne James and was based on 17th-century Dutch precursors in the tradition of vanitas imagery, which commented upon the transience of life. These sometimes depicted young boys
Pears (soap) article and under Marketing below. Following Barratt's death in April 1914 Lever Brothers took a major shareholding in A & F Pears. The takeover process was completed in 1920 and marketing and other secondary functions moved to Port Sunlight in north-west England, but production continued at Isleworth. In the mid to late 1950s each batch of soap, about 12 a day, was tested to ensure the absence of excess alkali or free fatty acid. Production moved to Port Sunlight in the 1960s when Unilever, successor to Lever Brothers, set up a cosmetic development laboratory on the Isleworth site. A major