History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Pears (soap) fire on the site completely destroyed the original factory. Pears soap is now made in India by Hindustan Unilever, a company in which Unilever now controls a 67 percent share. Pears soap was made using a process entirely different from that for other soaps. A mixture of "tallow" and other fats was saponified by an alkali in industrial methylated spirits. After saponification was completed, the resulting glycerol was left in the batch. Batches were made not in huge pans, but in small kettle-like vessels. As soon as the translucent amber liquid had cooled enough to solidify it was extruded into