History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
William Pears Group William Pears Group William Pears Group is one of Britain's largest property companies, with £6 billion of property in London and south-east England. The William Pears Group was founded in 1952, by Bernard Pears (who changed his name from Schleicher on emigrating from Austria) and his son Clive Pears. It is run by Mark Pears with his younger brothers Trevor and David. According to "The Daily Telegraph", Mark Pears is a director of 212 companies, a "complex labyrinth of operating and investment companies", but won't say which is the main holding company or what the group's annual profit is. William