Tobacco Road (play) Tobacco Road (play) Tobacco Road is a play by Jack Kirkland first performed in 1933, based on the 1932 novel of the same name by Erskine Caldwell. The play ran on Broadway for a total of 3,182 performances, becoming the longest-running play in history at the time. As of 2018, it was still the 19th longest-running Broadway show in history, as well as being the second-longest running non-musical ever on Broadway. "Tobacco Road" opened on Broadway at the Theatre Masque (now the John Golden Theatre) on December 4, 1933, transferred to the 48th Street Theatre (demolished in 1955), where it
WHO Framework Convention on Tobacco Control the transition from tobacco to alternative crops. Article 17 of the Framework Convention states: "Parties shall, in cooperation with each other and with competent international and regional intergovernmental organizations, promote, as appropriate, economically viable alternatives for tobacco workers, growers and, as the case may be, individual sellers." In particular, the FCTC favors sustainable development options over tobacco farming. To achieve this, Party governments and tobacco control advocates are encouraged to invest in better infrastructure, especially transportation, to ease farmers' access to new and foreign markets when making the transition, while simultaneously improving farmers' access to credit that may be necessary