Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
Pears (soap) developed immunity to the effects of breathing the alcohol-laden atmosphere in the building. The concave shape of the soap is formed by shrinkage while the soap is drying, and is not due to deliberate moulding. Bars of soap produced in the factory come in two sizes: 75 g and 125 g. Nowadays this soap comes in three colours: the classic amber, the green, and mint (blue colour). Each variety has a unique aroma. The soap now comes in two new sizes: 69 g and 119 g. Recent changes to quality of ingredients used in the manufacturing process (see "Changes to