Jacqueline Susann hated the film; after its November premiere aboard the passenger liner, "Princess Italia", she confronted the film's director, Mark Robson, and stated, "This picture is a piece of shit." In 2001, author Rae Lawrence published a continuation of "Valley of the Dolls", titled "Jacqueline Susann's Shadow of the Dolls" (Crown), which was reputedly based on notes left by Susann for an intended sequel. In its review, "Publishers Weekly" stated, "This tedious, tame sequel is aptly titled, as it languishes deep in the shadow of the original... Susann's original still packs a wallop; the sequel is a pulled punch." Susann's second
Jacqueline Susann loathed the film version of "Valley", believed this adaptation was even worse. Susann's third novel, "Once Is Not Enough", was published by Morrow on March 20, 1973. "Once" is the story of January Wayne, daughter of a famous film and stage producer, who is hospitalized in Switzerland for three years. When she returns home to New York City, she finds that the world is far different from the one she had left. January contends with the social upheavals of the late 1960s and early 1970s in a graphic, driving story. Susann was candid about the theme of the book, stating