Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock (film) to prison for a time, until Los Angeles needs him properly. Hancock reluctantly agrees, struggling to fit in prison, and quickly causes trouble when he assaults two fellow inmates that refuse to leave him alone. Hancock is visited by Ray's family, encouraging him to be patient. Los Angeles' crime rate rises, and Hancock is eventually released to help, wearing a combat outfit. He foils a bank robbery orchestrated by Red Parker, Hancock slicing off his hand to prevent him from activating a detonation switch. He is praised as a hero, and becomes popular. Hancock reveals to Ray and Mary that