Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Isabella (Millais painting) Isabella (Millais painting) Isabella (1849), also known as Lorenzo and Isabella, is a painting by John Everett Millais, which was his first work in the Pre-Raphaelite style, created shortly after the formation of the Pre-Raphaelite Brotherhood in the previous year. It was first exhibited at the Royal Academy in 1849, and is now in the collection of the Walker Art Gallery in Liverpool. The painting illustrates an episode from Giovanni Boccaccio's Decameron novel "Lisabetta e il testo di bassilico" (1349 - 1353), reprised by John Keats's poem, "Isabella, or the Pot of Basil", which describes the relationship between Isabella, the