Playboy Playmate as a "former" Playmate because "Once a Playmate, always a Playmate". Marilyn Monroe, who was featured in the first issue, was the only one to appear as "Sweetheart of the Month." The first model called a Playmate of the Month was Margie Harrison, Miss January 1954, in the second issue of "Playboy". Generally a woman may appear only once as a Playmate, but in the early years of the magazine, some models were featured multiple times. Marilyn Waltz (February 1954, April 1954, April 1955 her first appearance was as Margaret Scott) and Janet Pilgrim (July 1955, December 1955, and October
Playboy stance, although it often interviews conservative celebrities. After a year-long removal of most nude photos in "Playboy" magazine, the March–April 2017 issue brought back nudity. By spring 1953, Hugh Hefner—a 1949 University of Illinois psychology graduate who had worked in Chicago for "Esquire" magazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and "Children's Activities" magazine as circulation promotions manager—had planned out the elements of his own magazine, that he would call "Stag Party". He formed HMH Publishing Corporation, and recruited his friend Eldon Sellers to find investors. Hefner eventually raised just over $8,000, including from his brother