Olympic Tower glitterati of that time. The planned use of the building was a groundbreaking concept at that time because it was the first mixed use zoned for Fifth Avenue, which had 21 floors of offices, 30 of condominiums and high-end retail on the first floor. It was constructed by shipping magnate Aristotle Onassis and his company, Victory Development, in joint venture partnership with Arlen Realty & Development Corporation. Olympic Tower was designed by the architectural firm of Skidmore, Owings and Merrill, notable for designing Willis Tower, the former Sears Tower and John Hancock Center in Chicago, among many other high-rise buildings
Willis Tower the law firms of Schiff Hardin and Seyfarth Shaw. Morgan Stanley plans to move to the building in 2019, and to become the building's fourth-largest tenant by 2020. In 1969, Sears, Roebuck & Co. was the largest retailer in the world, with about 350,000 employees. Sears executives decided to consolidate the thousands of employees in offices distributed throughout the Chicago area into one building on the western edge of Chicago's Loop. Sears asked its outside counsel, Arnstein, Gluck, Weitzenfeld & Minow (now known as Arnstein & Lehr, LLP) to suggest a location. The firm consulted with local and federal authorities