Hancock (film) Hancock" before settling on its final title. Prior to the film's release, marketing consultants attempted to persuade Sony Pictures to again change the title "Hancock" because it was too vague for audiences, suggesting alternatives like "Heroes Never Die", "Unlikely Hero", and "Less Than Hero". Despite the advice, Sony stayed with "Hancock" and anticipated marketing on the popularity of the film's star, Will Smith. "Hancock" had its world premiere as the opener at the 30th Moscow International Film Festival on June 19, 2008. To avoid copyright infringement, organizers took "unprecedented" steps to prevent illegal reproduction of the film. For the film,
Hancock (film) date. For the second weekend, with the 67 markets, "Hancock" accumulated an estimated $71.4 million in the international box office, only a $7.2 million drop from the previous weekend in territories outside the United States and Canada. In "Hancock"'s third weekend of July 18, the film took top placement in the international box office a third time, grossing an estimated $44.8 million from 8,286 screens across 71 territories. The film had beaten "The Dark Knight", which premiered that weekend in 20 international markets. "Hancock" had tracked 32% internationally ahead of its performance in the United States and Canada. It had