History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Esther (Millais painting) Esther (Millais painting) Esther (1865) is a painting by John Everett Millais depicting the central character from the Biblical Book of Esther. It is from Millais's Aesthetic phase, when he was influenced by the work of Frederic Leighton and James McNeill Whistler. The painting depicts Esther, the Jewish wife of the Persian king Ahasuerus, as she prepares to enter the presence of her husband. As she is uninvited, she risks death, but does so to inform him of a plot against the Jews. Millais borrowed the Yellow Jacket, a gown given to General Gordon by the Chinese emperor after his