History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
Raoul Millais Alfred Munnings, Millais was an opponent of Modernism in art, which he called "the Picasso lark". He died in 1999 in his 99th year in Oxfordshire, England He married Elinor Claire (d. 1953), daughter of late Allan Ronald Macdonell, of Montreal, and had two sons, John and Hugh. He married secondly Kay Prior Palmer with whom he had a third son, Hesketh Merlin. Raoul Millais Hesketh Raoul Lejarderay Millais (1901–1999), usually known as Raoul or 'Liony' Millais was a portrait painter, equestrian artist and sportsman. He was the grandson of Sir John Everett Millais and the son of John Guille