Northanger Abbey (2007 film) years, as they would have learnt at an early age. Jones added "the novelty for us with three weeks of dancing is not quite the same!" ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying. "Northanger Abbey"
Northanger Abbey gives a unique insight into Austen's thoughts at the time, which is particularly important due to the fact that a large portion of her letters were burned, at her request, by her sister upon her death. A reviewer in 2016 said "Austen’s "Northanger Abbey" was in part a playful response to what she considered “unnatural” in the novels of her day: Instead of perfect heroes, heroines and villains, she offers flawed, rounded characters who behave naturally and not just according to the demands of the plot." Several Gothic novels and authors are mentioned in the book, including Fanny Burney and