Emotional branding The series has a reoccurring theme and one of the posters used an iconic painting by John Everett Millais entitled “Bubbles”. The painting was inspired by Millais’ grandson and it was illustrated out of his delight for the child. The painting portrays pure innocence as Millais took the opportunity to paint his grandson because of how exquisite he looked while holding the pipe to make bubbles. Barratt then used the painting’s meaning to be part of the Pears Soap message. The soap was added on the foreground pertaining that well-groomed middle-class children could enjoy domestic comforts and have aspirations of
The Rescue (painting) as much as her children. The Rescue (painting) The Rescue (1855) is a painting by John Everett Millais depicting a fireman rescuing three children from a house fire, with their mother receiving them back into her arms. Millais witnessed the death of a fireman in the course of a rescue, and decided to depict the subject. The fire brigade had only recently been transformed from private businesses dedicated to the protection of property to a public institution charged to protect life first. Millais sought to create the correct effects of light and smoke by using a sheet of coloured glass