World in Action output. For the first 35 years of its existence, ITV had a near-monopoly of television advertising revenue. Roy Thomson, who ran Scottish Television famously described ITV as a "licence to print money". In return for this income, the broadcasting regulator insisted that the ITV companies broadcast a proportion of their programmes as public service TV. Out of this was born the network's reputation for serious current affairs, eagerly grabbed by programme makers under Granada's founder Lord Sidney Bernstein. Some of the most prominent figures in 20th-century British broadcasting helped to create "World in Action", in particular Tim Hewat, "the maverick
Who Wants to Be a Millionaire? the UK version of "Millionaire" by ranking it number 23 on its "BFI TV 100" list, which compiled what British television industry professionals believed were the greatest programmes to have ever originated from that country. The UK "Millionaire" also won the 1999 British Academy Television Award for Best Entertainment Programme, and four National Television Awards for Most Popular Quiz Programme from 2002 to 2005. The original primetime version of the U.S. "Millionaire" won two Daytime Emmy Awards for Outstanding Game/Audience Participation Show in 2000 and 2001. Philbin was honoured with a Daytime Emmy in the category of Outstanding Game Show