William Lever, 1st Viscount Leverhulme a painting by Edmund Leighton. Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as "Bubbles" by John Everett Millais to promote its products. Lever's response was to acquire similarly illustrative works, and he later bought 'The New Frock' by William Powell Frith to promote the Sunlight soap brand. In 1922 he founded the Lady Lever Art Gallery at Port Sunlight in Cheshire which he dedicated to his late wife Elizabeth. William Lever was born on 19 September 1851 at 16 Wood Street, Bolton, Lancashire, England.
Autumn Leaves (painting) Autumn Leaves (painting) Autumn Leaves (1856) is a painting by John Everett Millais exhibited at the Royal Academy in 1856. It was described by the critic John Ruskin as "the first instance of a perfectly painted twilight." Millais' wife Effie wrote that he had intended to create a picture that was "full of beauty and without a subject". The picture depicts four girls in the twilight collecting and raking together fallen leaves in a garden. They are making a bonfire, but the fire itself is invisible, only smoke emerging from between the leaves. The two girls on the left, modelled