Eli Lilly and Company September 18, 1970, rock guitarist legend Jimi Hendrix died from a secobarbital overdose. On June 22, 1969, secobarbital overdose was the cause of death of actress Judy Garland. The drug was a central part of the plot of the hugely popular novel "Valley of the Dolls" (1966) by Jacqueline Susann in which three highly successful Hollywood women each fall victim, in various ways, to the drug. The novel was later released as a film by the same name. Eli Lilly has developed the vaccine preservative thiomersal (also called merthiolate and thimerosal). Thiomersal is effective by causing susceptible bacteria to autolyze.
Jacqueline Susann friend, actress Beatrice Cole (c. 1910–1998), Susann wrote a play called "The Temporary Mrs. Smith", a comedy about a one-time movie actress whose former husbands interfere with her scheme to marry a man of wealth. Retitled "Lovely Me", the play, directed by actress Jessie Royce Landis, and starring Luba Malina (1909–1982) and Mischa Auer, opened on Broadway at the Adelphi Theatre on December 25, 1946. Said to be an "audience-pleaser," the play nonetheless closed after just 37 performances. Four years later, Susann and Cole wrote another play, "Cock of the Walk", which was to open on Broadway with Oscar-winning actor