History of advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
John Everett Millais Hereditary Title. After the death of Lord Leighton in 1896, Millais was elected President of the Royal Academy. He died later in the same year from throat cancer. He was buried in the crypt of St Paul's Cathedral. Additionally, between 1881 and 1882, Millais was elected and acted as the president of the Royal Birmingham Society of Artists. When Millais died in 1896, the Prince of Wales (later to become King Edward VII) chaired a memorial committee which commissioned a statue of the artist. This was installed at the front of the National Gallery of British Art (now Tate Britain)