History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
The Return of the Dove to the Ark The Return of the Dove to the Ark The Return of the Dove to the Ark is a painting by Sir John Everett Millais, completed in 1851. It is in the Thomas Combe collection at the Ashmolean Museum, Oxford. The painting portrays a scene from the Bible. Two of Noah's daughters-in-law nurture the dove that has returned to the Ark bearing an olive branch. This is the second of Millais's paintings with biblical themes, following "The Eve of the Deluge". Millais had some intention of producing a "pendant" painting titled "The Dove's First Flight", but never did so. Millais's original