Playboy and mother. However, the publisher of an unrelated men's adventure magazine, "Stag," contacted Hefner and informed him it would file suit to protect their trademark if he were to launch his magazine with that name. Hefner, his wife Millie, and Sellers met to seek a new name, considering "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before Sellers suggested "Playboy". The first issue, in December 1953, was undated, as Hefner was unsure there would be a second. He produced it in his Hyde Park kitchen. The first centerfold was Marilyn Monroe, although the picture used originally was taken for a
Playboy (Brazil) Playboy (Brazil) The Brazilian edition of "Playboy" is a local franchise of "Playboy" magazine. Established in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France. When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of "Time" in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a "Time"-like weekly news magazine ("Veja"), a "Fortune"-like business magazine ("Exame"), and the last of those to get into print, a local issue