Juan Velasco Alvarado eat breakfast in [that is, invade] Santiago" "¡Campesino, el patrón no comerá más de tu pobreza!" ("Farmer, the land owner will never again feed off your poverty!") Juan Velasco Alvarado Juan Francisco Velasco Alvarado (June 16, 1910 – December 24, 1977) was a left-wing Peruvian General who served as the 58th President of Peru from 1968 to 1975 under the title "[1st] President of the Revolutionary Government of the Armed Forces". Juan Velasco was born in Castilla, a city near Piura on Peru's north coast. He was the son of Manuel José Velasco, a medical assistant, and Clara Luz Alvarado,
Juan Velasco Alvarado law that was never enacted. Peruanismo was also characterized by authoritarianism, as the administration grew away from tolerating any level of dissent, periodically jailing, deporting and harassing suspected political opponents and repeatedly closing and censoring broadcast and print news media, finally expropriating all of the newspapers in 1974 and sending the publishers into exile. A cornerstone of Velasco's political and economic strategy was the implementation by dictate of an agrarian reform program to expropriate farms and diversify land ownership. In its first ten years in power, the Revolutionary Government of the Armed Forces (GRFA) expropriated 15,000 properties (totaling nine million