Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed
Avatar (2009 film) designers, and two separate art departments, one of which focused on the flora and fauna of Pandora, and another that created human machines and human factors. In , Cameron was announced to be using his own Reality Camera System to film in 3-D. The system would use two high-definition cameras in a single camera body to create depth perception. While these preparations were underway, Fox kept wavering in its commitment to "Avatar" because of its painful experience with cost overruns and delays on Cameron's previous picture, "Titanic", even though Cameron rewrote the script to combine several characters together and offered