History of advertising in Britain day and into the 20th century. An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting "Bubbles" by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barratt had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness. Barratt established "Pears Annual" in 1891 as a spin-off magazine which promoted
Mariana (Millais) a clue as to how long Mariana has been working on it. In the painting "Mariana", Millais included many details that relate directly to Tennyson's poetry. One example is the curtain. In the poem, Tennyson wrote, "When thickest dark did trance the sky, She drew her casement-curtain by, and glanced athwart the glooming flats". Although there is not a curtain in Millais' painting, this line is similar to the scene that is presented outside of the window. The viewer perceives an ominous feeling, just like the dark storm that Tennyson alludes to in the line above. The little mouse that