Pornographic magazine While the 1940s images focused mostly on legs, by the 1950s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. Marilyn Monroe continued to be a popular model for the men's magazines in the 1950s. The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe,
Playboy additional pictorials, videos of Playmates and Playboy Cyber Girls that are not featured in the magazine. Archives of past "Playboy" articles and interviews are also included. In September 2005, Playboy launched the online edition of the magazine "Playboy Digital". In 2010, Playboy introduced "The Smoking Jacket", a safe-for-work website designed to appeal to young men, while avoiding nude images or key words that would cause the site to be filtered or otherwise prohibited in the workplace. In May 2011, Playboy introduced i.playboy.com, a complete, uncensored version of its near 700 issue archive, targeting the Apple iPad. By launching the archive