Thomas J. Barratt to be a well known catch phrase well into the twentieth century. Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A&F Pears from 1865. Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the advertisements, most famously John Everett Millais' painting "Bubbles", which he turned into an advertisement by adding a bar of Pears soap in the foreground. Millais was said to be unhappy about the alteration, but he could do nothing,
Esther (Millais painting) defeat of the Taiping rebellion. In order to create a culturally unspecific effect, he turned it inside out, producing the abstract patterns visible in the painting. Millais creates a dramatic visual effect by vivid contrasts of colours, setting the deep blue of the curtain against the yellow dress and the white columns. The minimising of the narrative aspect of the scene is also in line with the Aestheticist approach of the artists he is imitating and challenging. Esther is depicted adjusting pearls in her hair, as she prepares to place her crown on her head. This gesture is derived from