Piccadilly run by his family until 1835. Hatchards, now the oldest surviving bookshop in Britain, was started by John Hatchard at No. 173 in 1797; it moved to the current location at No. 189-90 (now No. 187) in 1801. Aldine Press moved to Piccadilly from Chancery Lane in 1842, and remained there until 1894. The Egyptian Hall at No. 170, designed in 1812 by P. F. Robinson for W. Bullock of Liverpool, was modelled on Ancient Egyptian architecture, particularly the Great Temple of Dendera (Tentyra). One author described it as "one of the strangest places Piccadilly ever knew". It was a
Piccadilly 1676. The building was designed by Christopher Wren and cost around £5,000. It was consecrated in 1684, when the surrounding area became St James Parish. By 1680, most of the original residential properties along Portugal Street had been demolished or built over. The name Piccadilly was applied to part of the street east of Swallow Street by 1673, and eventually became the "de facto" name for the entire length of Portugal Street. A plan of the area around St James Parish in 1720 describes the road as "Portugal Street "aka" Piccadilly". John Rocque's Map of London, published in 1746, refers