Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Mr. T Cereal of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal. Some collectors have collected Mr. T. Cereal, and some collectors have retained unopened boxes of it with the cereal still in the box. Mr. T Cereal appeared in the film "Pee Wee's Big Adventure", in which Pee Wee Herman held a box of the cereal and stated "I pity the poor fool that don't eat my cereal." After this, Pee-wee opened the box and poured the cereal over a dish of eggs and pancakes. It is part of the "I pity the fool" catchphrase that