What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
What U See Is What U Get briefly performs in a local concert and even finds a dropped one hundred-dollar bill. However, he also crosses paths with various chaotic incidents including a carjacking, bombing, shooting, and store looting; all of which he walks past unshaken. In the end, Xzibit is able to pick up the milk and make his way home, only to be told that they also needed hot sauce and asked to go back out again. The video closes with a dedication to then-recently-deceased music video director Michael Lucero. Lucero's production company, What You See Is What You Get(?UC-IS-?U-GET) had produced and Lucero had directed