Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Trix (cereal) a man taking Trix from a grocery store. Trix (cereal) Trix is a brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. The Trix trademark is also used by Yoplait for a line of yogurt marketed toward children. General Mills introduced Trix in 1954 as a sugar-coated version of its popular cereal, Kix. The original Trix cereal was composed of more than 46% sugar. The original cereal included three colors: "Orangey Orange" (formerly