BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Ultimate load chance of fracture. During the testing for determination of the loads, no fracture must occur at the ultimate load for a period of 3 seconds. This also majorly used in knowing the properties of a metal beams, for example it is used in experiments such as called T.T.M(tensile testing machine), U.T.M(universal testing machine) The ultimate load is related to the limit load B, using the concept of safety factor, j. The relation is as follows: B >= 1.5 B Ultimate load In aerospace engineering, the ultimate load is a statistical figure used in calculations, and should (hopefully) never actually occur.