John Hatchard John Hatchard John Hatchard (1769–1849) was an English publisher and bookseller, in Piccadilly, London. The Hatchards bookshop there is still in business. Hatchard had a trial at the works of the printer Thomas Bensley. He then served on apprenticeship, with John Ginger of College Street, Westminster. He later became an assistant to Thomas Payne of Mews Gate, and went into business on his own account at 173 Piccadilly, London. Starting there in 1797, he had the largest business in the retail book trade in London after four years. In 1801 Hatchard moved from 173 Piccadilly to No. 189–190; in 1820
Piccadilly Circus following year. The theatre closed in 1989 and was extensively renovated, reopening in October 1992. On the northeastern side of Piccadilly Circus, on the corner between Shaftesbury Avenue and Coventry Street, is the London Pavilion. The first building bearing the name was built in 1859 and was a music hall. In 1885, Shaftesbury Avenue was built through the former site of the Pavilion, and a new London Pavilion was constructed, which also served as a music hall. In 1924 electric billboards were erected on the side of the building. In 1934, the building underwent significant structural alteration and was converted