Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Cereal (magazine) Cereal (magazine) Cereal is an independent biannual travel and style magazine based in Bath, United Kingdom. Each issue focuses on a select few destinations, with stories and interviews on design, art and style. Cereal was founded by Rosa Park (editor-in-chief) and Rich Stapleton (creative director) in 2012 as a quarterly publication. With Volume 9 (2015), Cereal changed to a biannual release schedule, publishing in March and September every year. Alongside the magazine, Cereal publish regular digital stories on their website, update online city guides, publish physical city guide books, and publish a number of other books. Cereal is a travel