Dunoon the popularity of overseas travel increased. In 1961, during the height of the Cold War, Dunoon became a garrison town to the United States Navy. In 1992, they closed their Holy Loch base, and Dunoon suffered an economic downturn. Since the base's closure, the town and surrounding area are again turning to tourism, marketing to outdoor enthusiasts and wildlife lovers as well as promoting festivals and competitions. The largest annual event held in the town is the Cowal Highland Gathering. The Royal National Mòd has been held in the town seven times and in 2018 will again be held at
Scottish highland dance solo dances at their end-of-term 'assemblies'. In the late 19th century a young woman named Jenny Douglas (the name of Lorna Mitchell is also suggested) decided to enter a Highland dance competition. As this was not expressly forbidden, she was allowed to enter. Since then the number of females participating in the sport has increased until today in excess of 95% of all dancers are female. There have been several female World Champions crowned at the Cowal Highland Gathering since they began organising the competition in 1948. The first American to win the Adult World Championship was Hugh Bigney, who