BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Aerial advertising a fabric to create an advertising banner which is towed by an aircraft. This can be used to advertise a brand or be used as a marriage proposal or party invitation Flogos ("flying“ and "logos“) are stable foam shapes, customizable motifs made out of foam, which are suitable for both outdoor and indoor and once released into the air can float or fly into the air. In a special machine a patented foam fluid is combined with water and helium to make the foam. The generated foam gets pressed through a stencil which will determine its individual shape. Flogos are