Carroll O'Connor was creating for ABC called "Justice For All", with O'Connor playing Archie Justice, a lovable yet controversial bigot. After three pilots done between 1968 and 1970, a network change to CBS, and the last name of the character changed to Bunker, the new sitcom was renamed "All in the Family". The show was based on the BBC's "Till Death Us Do Part", with Bunker based on Alf Garnett, albeit somewhat less abrasive than the original. O'Connor's Queens background and New York accent is said to have influenced Lear to set the show in Queens. Wanting a well-known actor to play
Archie Bunker there was a parody election campaign, complete with T-shirts, campaign buttons, and bumper stickers, advocating "Archie Bunker for President". In May 1973, RCA Records' trade advertisement for Archie and Edith's debut single, a recording of "Oh, Babe, What Would You Say?", carried the tagline "John and Yoko, move over", referring to the artist-activists John Lennon and Yoko Ono. The character's imprint on American culture is such that Archie Bunker's name was still being used in the media in 2008, to describe a certain group of voters who voted in that year's U.S. presidential election. Commentating on "BBC Newsnight", political commentator