Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Nintendo Cereal System Nintendo Cereal System Nintendo Cereal System is a breakfast cereal which was produced by Ralston Cereals in 1988 and discontinued in 1989. The name of the cereal was based on the Nintendo Entertainment System, and represents two of the most popular video games for the NES at the time: "Super Mario Bros." and "The Legend of Zelda". Over the years, the cereal has been sold as memorabilia for collectors on online auction sites, at prices exceeding $100 per box. In 2010, a box was sold on eBay for over $200. The cereal box has two vertical bags inside, each containing