What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are
Is This What You Want? demos at the company's original headquarters, on Baker Street in central London.<ref name="Davis/liner notes">Liner notes by Andy Davis, "Is This What You Want?" CD booklet (Apple/EMI, 2010; produced by George Harrison, Jackie Lomax, Mal Evans & Paul McCartney).</ref> John Lennon was the first to suggest he should consider becoming a solo artist, and with the formation of Apple Records in early 1968, George Harrison committed to producing an album by Lomax on the new label. Lomax later admitted he was concerned that the album might never get made since he was unsure whether Harrison would ever come back from India,