Political colour which dates back to the French Revolution in the 18th century and the revolutions of 1848. Before this nascence, the colour red was generally associated with monarchy or the Church due to the symbolism and association of Christ's blood. The colour red was chosen to represent the blood of the workers who died in the struggle against capitalism. All major socialist and communist alliances and organisations—including the First, Second and Third Internationals—used red as their official colour. The association between the colour red and communism is particularly strong. Communists use red much more often and more extensively than other ideologies
This Is Colour of this, the band went on to tour the album and remained a popular live heavy music act all over the UK and began to tour Europe, they shined particularly in Leeds and London. Following the release of No Brainer, This Is Colour released two singles, "Make The Most" (Recorded and produced by Keir Atkinson, Little Massingham, Norfolk, 2010) and "Exhausting The Resource" (Recorded and produced by Keir Atkinson, LP, Bury St Edmunds, Suffolk, 2011), for which This Is Colour created their first music video, directed and edited by their guitarist Tom Cronin, with the help of photographer Jordan Green.