BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Power to the people (slogan) use the slogan in the title sequence. "Power to the people" is the title of a song by John Lennon and a lyric by James Brown: "Power to the people, people power!". "Power to the people, 'cause the people want peace" is also chanted on the Public Enemy album "New Whirl Odor". Rage Against the Machine quoted the slogan in their song "Year of tha Boomerang". The Jamaican reggae band Rootz Underground wrote a song entitled "Power to the People" in which they quote this slogan in both English and South African versions. One of the more politically extreme singer-songwriters