Frankie Dettori time he has completely rededicated himself to riding. He was rewarded for his newfound dedication by becoming the British Champion Jockey in 2004. The Epsom Derby was the only British Classic Race Dettori had not won in his career, until his fifteenth attempt on 2 June 2007 on the Peter Chapple-Hyam trained Authorized. The following day he won the Prix du Jockey Club on Lawman, notching up a derby double. In 2007 Dettori became the face of "Jockey" yoghurt, sold across Europe, but especially popular in France. Controversial at first for its sweet flavour, Dettori's advertising campaign: "Frankie know whatta
Epsom Derby people attending the fair dwindled in the face of competition for attention and changing tastes, its length was reduced from 10 days to three or four. Investec became the sponsor of the Derby in 2009, and the current sponsorship deal runs until 2022. The race was previously backed by Ever Ready (1984–94) and Vodafone (1995–2008). Epsom Derby is also referenced in the recent popular BBC television series "Peaky Blinders", set in the 20th century. Leading jockey (9 wins): Leading trainer (7 wins): Leading owner (7 wins): Dams of two winners: Winning distances are shown in lengths or shorter (dh =