Frankie Dettori time he has completely rededicated himself to riding. He was rewarded for his newfound dedication by becoming the British Champion Jockey in 2004. The Epsom Derby was the only British Classic Race Dettori had not won in his career, until his fifteenth attempt on 2 June 2007 on the Peter Chapple-Hyam trained Authorized. The following day he won the Prix du Jockey Club on Lawman, notching up a derby double. In 2007 Dettori became the face of "Jockey" yoghurt, sold across Europe, but especially popular in France. Controversial at first for its sweet flavour, Dettori's advertising campaign: "Frankie know whatta
Sodium (horse) and Even. In the Derby at Epsom Downs Racecourse Sodium was expected to run well by his trainer and started at odds of 13/1 in a field of twenty-five runners. Ridden by the Liverpool-born jockey Frankie Durr, the colt looked to be travelling strongly two furlongs from the finish but weakened in the closing stages and finished fourth, beaten a total of seven lengths behind Charlottown, Pretendre and Black Prince. His disappointing finish was attributed by some to his becoming highly agitated ("he worked himself into a lather") in the paddock before the race. Sodium met Charlottown for the second