Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Cartoon and Cereal collaboration with an avant-garde musician and a "street" rapper. In "Pitchfork", Jordan Sargent referred to "Cartoon and Cereal" as the work of two artists who "have an anti-social streak that runs through their music". "Cartoon and Cereal" is one of Lamar's most popular songs; "Complex" magazine, which listed it as the second best song of 2012, wrote "the best song ['Cartoon and Cereal'] that Kendrick Lamar released this year didn't even make the album ["Good Kid, M.A.A.D City"]". Music critic Niyah Nel reflected: "the 'inner voice' like approach on 'Cartoons & Cereal' made just the right impact to lead fans