Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Cover crop ("Sinapis alba") and radish ("Raphanus sativus"). They can be grown after a main (cereal) crop and trap nematodes, for example the beet cyst nematode and Columbian root knot nematode. When grown, nematodes hatch and are attracted to the roots. After entering the roots they cannot reproduce in the root due to a hypersensitive resistance reaction of the plant. Hence the nematode population is greatly reduced, by 70-99%, depending on species and cultivation time. Other cover crops are used to attract natural predators of pests by providing elements of their habitat. This is a form of biological control known as habitat