BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Self-driving car which human actions are necessary for driving will vanish. Since current vehicles require human actions to some extent, the driving school industry will not be disrupted until the majority of autonomous transportation is switched to the emerged dominant design. It is plausible that in the distant future driving a vehicle will be considered as a luxury, which implies that the structure of the industry is based on new entrants and a new market. In 1999, Mercedes introduced Distronic, the first radar-assisted ACC, on the Mercedes-Benz S-Class (W220) and the CL-Class. The Distronic system was able to adjust the vehicle speed