BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Space advertising for large distances it would also be impossible to make them visible to only one country. Large billboards in space have been featured in several science fiction books, films and television series, most notably the animated series "Futurama". They are usually shown as satire of commercialisation. In Fredric Brown's 1945 short story, "Pi in the Sky," an inventor rearranges the apparent positions of the stars to form an advertising slogan. In Robert A. Heinlein's 1951 novella "The Man Who Sold the Moon" the protagonist raises funds for his lunar ambitions by publicly describing means of covering the visible lunar face