Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Ars longa, vita brevis Ars longa, vita brevis Ars longa, vita brevis is a Latin translation of an aphorism coming originally from Greek. The Latin quote is often rendered in English as Art is long, life is short. The aphorism quotes the first two lines of the by the ancient Greek physician Hippocrates. The familiar Latin translation "Ars longa, vita brevis" reverses the order of the original lines. The original text, a standard Latin translation, and an English translation from the Greek follow. The most common and significant caveat made regarding the saying is that "art" (, translating (techne)) originally meant "technique, craft" (as