What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
You Are What You Eat You Are What You Eat You Are What You Eat is a dieting programme aired in various forms between 2004 and 2007 on British broadcasting company Channel 4, and presented by Gillian McKeith. The fourth series was called "You Are What You Eat: Gillian Moves In". The show often uses shock tactics to get the participants to lose weight. In each episode, all food eaten in one week by the person(s) taking part is placed on a table to highlight problem areas of their diet. Another technique is the analysis of the participant's faeces by McKeith to detect certain problems