Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Cartoon and Cereal collaboration with an avant-garde musician and a "street" rapper. In "Pitchfork", Jordan Sargent referred to "Cartoon and Cereal" as the work of two artists who "have an anti-social streak that runs through their music". "Cartoon and Cereal" is one of Lamar's most popular songs; "Complex" magazine, which listed it as the second best song of 2012, wrote "the best song ['Cartoon and Cereal'] that Kendrick Lamar released this year didn't even make the album ["Good Kid, M.A.A.D City"]". Music critic Niyah Nel reflected: "the 'inner voice' like approach on 'Cartoons & Cereal' made just the right impact to lead fans