Culture of Martinique descended from African slaves brought to work on sugar plantations during the colonial era, white slave owners or from Carib or Kalinago people. Today, the island enjoys a higher standard of living than most other Caribbean countries. The finest French products are easily available, from Chanel fashions to Limoges porcelain. Among young people, studying in France is common. For the French, Martinique has been a vacation hotspot for many years, attracting both the upper class and more budget-conscious travelers. Music contributes a great deal to Martinique's culture. The most popular style is zouk, which originated in Martinique and Guadeloupe by
Martinique Spain had little interest in the territory. On 15 September 1635, Pierre Belain d'Esnambuc, French governor of the island of St. Kitts, landed in the harbor of St. Pierre with 150 French settlers after being driven off St. Kitts by the English. D'Esnambuc claimed Martinique for the French King Louis XIII and the French "Compagnie des Îles de l'Amérique" (Company of the American Islands), and established the first European settlement at Fort Saint-Pierre (now St. Pierre). D'Esnambuc died in 1636, leaving the company and Martinique in the hands of his nephew, Jacques Dyel du Parquet, who in 1637, became governor