Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
American Association of Cereal Chemists American Association of Cereal Chemists AACC International (formerly the American Association of Cereal Chemists) is a non-profit professional organization of members who are specialists in the use of cereal grains in foods. Founded in 1916, they are headquartered in Eagan, Minnesota. AACC International has 13 active sections. Five of the fourteen active sections are located outside of the United States and they are located in western Canada, Australia, Japan, Latin America, and southern Africa, specifically South Africa. AACC Intl. has eleven divisions. These include biotechnology, carbohydrate, education, engineering/processing, flavor/ingredient, milling/baking, nutrition, protein, rheology, rice, and student. AACC publishes "Cereal Chemistry",