Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Dei Gratia Regina 2008 commemorating the 400th anniversary of Quebec, and the 2012 two dollar coin commemorating the War of 1812. Decimal coins of Newfoundland, New Brunswick and Nova Scotia issued before they joined Canada also included some variation of the phrase "Dei Gratia Regina or Dei Gratia Rex. Cyprus, while under British rule, included the phrase "Dei Gratia Rex (or Regina)" in some form on its coins until 1952. It was dropped after Queen Elizabeth ascended the throne in 1952, when the language of the legend was changed from Latin to English. The Bailiwick of Jersey included the phrase "Dei Gratia Rex