MV Cowal in 1954. She inaugurated the regular Wemyss Bay to Rothesay car ferry service, on 1 October 1954 and remained in the upper Clyde for her whole career. From 1957 the three "A, B, C" sisters were working interchangeably. In May 1970, "Cowal" inaugurated a short-lived seasonal Fairlie-Tarbert-Brodick service. When this ended in September 1971, "Cowal" operated between Largs and Millport, until displaced in March 1972 by the former Skye ferry on the quicker Largs to Cumbrae Slip run. With linkspans at Gourock and Dunoon, the hoist-loading "Bute" and "Cowal" were restricted to the Wemyss Bay to Rothesay crossing, where "Cowal"
Cowal in the 19th century, the traditional provinces were formally abolished, in favour of counties aligned with sheriffdoms, so Cowal became merely a part of the county of Argyll. The history of the Cowal is tied into the clans who inhabited it. Seemingly, in the 11th century, an unidentified heiress of the Cenel Comgaill married Anrothan, grandson of the king of the Cenél nEógain, from Ulster. Clan traditions argue that Anrothan's lands were passed down to a descendant named Aodha Alainn O'Neil, who had the following sons: Excavations carried out at Castle MacEwen showed the site had several stages of development