Prince of Wales's feathers Prince of Wales's feathers The Prince of Wales's feathers is the heraldic badge of the Prince of Wales. It consists of three white ostrich feathers emerging from a gold coronet. A ribbon below the coronet bears the motto (, "I serve"). As well as being used in royal heraldry, the badge is sometimes used to symbolise Wales, particularly in Welsh rugby union and Welsh regiments of the British Army. The badge has no connection with the native Princes of Wales. Its use is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of Edward III
Royal coat of arms of the United Kingdom William I, King of Scots. Members of the British royal family are granted their own personal arms which are based on the Royal Arms. Only children and grandchildren in the male line of the monarch are entitled to arms in this fashion: the arms of children of the monarch are differenced with a three-point label; grandchildren of the monarch are differenced with a five-point label. An exception is made for the eldest son of the Prince of Wales, who bears a three-point label. Since 1911, the arms of the Prince of Wales also displays an inescutcheon of the ancient arms