BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Self-driving car to the replacement of entire job categories with robot workers. With the emergence of automated automobiles various ethical issues arise. While the introduction of automated vehicles to the mass market is said to be inevitable due to an (untestable) potential for reduction of crashes by "up to" 90% and their potential greater accessibility to disabled, elderly, and young passengers, a range of ethical issues have not been fully addressed. Those include, but are not limited to: the moral, financial, and criminal responsibility for crashes and breaches of law; the decisions a car is to make right before a (fatal) crash;