Piccadilly run by his family until 1835. Hatchards, now the oldest surviving bookshop in Britain, was started by John Hatchard at No. 173 in 1797; it moved to the current location at No. 189-90 (now No. 187) in 1801. Aldine Press moved to Piccadilly from Chancery Lane in 1842, and remained there until 1894. The Egyptian Hall at No. 170, designed in 1812 by P. F. Robinson for W. Bullock of Liverpool, was modelled on Ancient Egyptian architecture, particularly the Great Temple of Dendera (Tentyra). One author described it as "one of the strangest places Piccadilly ever knew". It was a
Piccadilly to the entire street as Piccadilly. Piccadilly was increasingly developed, and by the middle of the 18th century it was continuously built on as far as Hyde Park Corner. The development of St James's and Mayfair, in particular, made Piccadilly one of the busiest roads in London. Hugh Mason and William Fortnum started the Fortnum & Mason partnership on Piccadilly in 1705, selling recycled candles from Buckingham Palace. By 1788, the store sold poultry, potted meats, lobsters and prawns, savoury patties, Scotch eggs, and fresh and dried fruits. The street acquired a reputation for numerous inns and bars during this