BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Connected car of what is understood as a car and what are its functions. Technological innovation in the field of connectivity is accelerating. High-speed computers help make the car aware of its surroundings, which can transform manoeuvring a self-driving vehicle an increasing reality. Further there are initiatives to use the ethernet technology to connect the sensors that allow for advanced driving assistance systems (ADAS). Through the ethernet network speed inside the vehicle can move from one megabit to gigabits. Further, It uses switches that allow connections to any number of devices, reducing the amount of cabling required and thus the overall weight