Pineapple ripened or off-green. A plant growth regulator, Ethephon, is typically sprayed onto the fruit one week before harvest, developing ethylene, which turns the fruit golden yellow. After cleaning and slicing, a pineapple is typically canned in sugar syrup with added preservative. A pineapple never becomes any riper than it was when harvested. The fruit itself is quite perishable and if it is stored at room temperature, it should be used within two days; however, if it is refrigerated, the time span extends to 5–7 days. Mimi Sheller writes: "The pineapple entered European iconography as a symbol of welcome and hospitality,
Atlas Hospitality Atlas Hospitality Atlas Hospitality is a private corporate group that owns and manages hotels in Morocco. Headquartered in Casablanca the company focuses on two main sectors leisure and tourism. The company was founded in 1996 and supervised by Mohamed Berrada who was then the President and general director of Royal Air Maroc (RAM). In 2005, Kamal Bensouda was named general director of Atlas hospitality group. In 2010, RAM ceased its participation in Atlas hospitality as a part of re-centring their priorities. RAM yielded its 66 per cent stake to H-Partners fund which is a private investment fund that specialises in