BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Driving in My Car 20 hits for Madness, and is the only one of those 20 never to have been officially released on a Madness album in the USA. It was later included on the 2010 re-release of the band's 1982 album "The Rise and Fall", as well as its two B-sides. The video shows Madness as car mechanics larking about in their workshop, and in their normal suits driving around in their "Maddiemobile" - a white 1959 model Morris Minor. The members of fellow ska/pop group Fun Boy Three make a brief appearance, trying (and failing) to hitch a ride to their home