Crop diversity possess valuable traits for crop breeding, such as pest and disease resistance. Some 6% of wild relatives of cereal crops such as wheat, maize, rice, and sorghum are under threat, as are 18% of legumes (Fabaceae), the wild relatives of beans, peas and lentils, and 13% of species within the botanical family (Solanaceae) that includes potato, tomato, eggplant (aubergine), and peppers ("Capsicum"). In 2016, 29% of wild relative plant species were completely missing from the world’s genebanks, with a further 24% represented by fewer than 10 samples. Over 70% of all crop wild relative species worldwide were in urgent need
Jordans (cereal) itself became a museum in 2015, with the opening of a visitor centre on the site after production transferred to a new facility in Biggleswade's Saxon Gate development area. It is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix. 25% of their produce is exported, with France being an important market; half their exports go there, and it is the country's best-selling muesli cereal. The brand leader of crunchy muesli in the UK is their "Luxury Crunchy". They belong to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association. Types