Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Honeycomb (cereal) clubhouse called the Honeycomb Hideout in which the visitor had arrived, initially hostile, and exclaimed a need for a "big" taste. Then, the kids had introduced the visitor to the cereal, winning over the visitor, examining the size of the cereal bits with a tape measure and singing the jingle: During the 1980s, the cereal offered the Honeycomb Hideout Club for children, distributing badges, membership cards and clubhouse toy incentives on specially marked box tops. The jingle was spoofed on the "Futurama" episode entitled "The Sting" in 2003. Honeycomb Kid sought what he called "The Honeycomb Secret." Honeycomb Kid had