Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Ars historica Pietro Perna distinguished himself as a promoter of a new cultural and religious model rooted in Erasmian critical standards in religion and medicine but also in historical scholarship. As a historical printer he is best known for his illustrated editions of Paolo Giovio, but also for editions of standard and contemporary works, including Protestant chronicles and histories. Perna brought together all the major authors and works of the "ars historica " in two compilations. The "Methodus historica " (1576) featured Bodin followed by another dozen titles. The "Artis Historicae Penus" (1579) adds another five titles for a total of 18