Turn on, tune in, drop out New York City on September 19, 1966. It urged people to embrace cultural changes through the use of psychedelics by detaching themselves from the existing conventions and hierarchies in society. It was also the motto of his League for Spiritual Discovery. The phrase was derided by more conservative critics. In his speech, Leary said: Leary later explained in his 1983 autobiography "Flashbacks": "Turn on, tune in, drop out" is also the title of a book () of essays by Timothy Leary, covering topics ranging from religion, education, and politics to Aldous Huxley, neurology, and psychedelic drugs. Leary later (during the
Ninja Tune Steel, Ninja Tune has conducted regular podcast interviews with their roster under the name "The Ninja Tune Podcast". Hip hop label Big Dada was set up by journalist and writer Will Ashon in 1997. Big Dada was created with a similarly open-minded remit to sister label Ninja Tune, traversing the boundaries between hip hop, grime and ragga. Born out of a frustration over acts going unappreciated elsewhere, Big Dada swiftly cemented itself as a force in its own right. The name came up in reference to Ashon's love of Kool Keith, who he'd described in print as the "Mac Dada",