Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Theatrum artis scribendi Theatrum artis scribendi Theatrum Artis Scribendi is a book about calligraphy by Jodocus Hondius. The first edition was published in Amsterdam in 1594; a second edition was published in 1614 by his son, Johannes Janssonius. A facsimile, limited to 300 copies, was published in 1969 by Midland Publishers of the Netherlands. The facsimile was printed by N. Miedma and Co. of Leeuwarden and bound by Van Rijmenam N.V. in The Hague. Translated from Latin, the title of the book is "Theatre of the Art of Writing". It is an anthology of handwriting specimens by Solomon Henrix, van den Velde, Felix