Pineapple ripened or off-green. A plant growth regulator, Ethephon, is typically sprayed onto the fruit one week before harvest, developing ethylene, which turns the fruit golden yellow. After cleaning and slicing, a pineapple is typically canned in sugar syrup with added preservative. A pineapple never becomes any riper than it was when harvested. The fruit itself is quite perishable and if it is stored at room temperature, it should be used within two days; however, if it is refrigerated, the time span extends to 5–7 days. Mimi Sheller writes: "The pineapple entered European iconography as a symbol of welcome and hospitality,
Atlas Hospitality 2016, three Atlas Hotels were rebranded into Labranda Targa Club, Labranda Dunes D’Or Beach Club and Labranda the Idrissides. The joint venture aims at building three hotels in the Chbika region which should be ready to host people by 2020. The new hotels will be branded Labranda Maroc. The company offers 5-star and 4-star hotels, thematically classified into three categories: Atlas Aqua parc, Atlas to live and Seaside Atlas Resorts. Each classification caters to a different group of people with varied interests and vacation plans. Atlas hospitality has several hotels and resorts around Morocco: Atlas Hospitality Atlas Hospitality is a