What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
You Are What You Eat the American Association of Nutritional Consultants, a controversial organisation which seeks to enhance the reputation of Nutritional and Dietary Consultants by consolidating them into a professional organisation. It offers examination and certification, or association membership which does not require an examination but requires the payment of the $60 membership fee. "You Are What You Eat" was also the title of an American film from 1968. The phrase "You are what you eat" was first expressed by Ludwig Feuerbach in 1863 (German: "Der Mensch ist, was er iszt."). You Are What You Eat You Are What You Eat is a dieting