What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
What You Don't See What You Don't See What You Don't See is the second studio album by American pop punk band The Story So Far. The Story So Far signed to Pure Noise in March 2010. The band released their debut album in June 2011. The band supported We Are the Union and I Call Fives in July. The band toured alongside Heartsounds and Handguns in August. The band supported Senses Fail in November. From late February to early March 2012 the band went on the Pure Noise Records Tour alongside Handguns, I Call Fives, Daybreaker, The American Scene and Forever Came Calling.