Triples (cereal) Triples (cereal) Triples was a breakfast cereal produced by General Mills in the 1990s that was similar to Rice Krispies. The name was derived from the three grains — corn, wheat, and rice — that the product was composed of. A television commercial for Triples involved participants shaking their heads three times to a strange sound (a "triple take"). Consumer surveys reported that it made the milk a perfect level of sweetness while only using 4g of sugar per serving. A box of Triples was often featured alongside other cereals on a shelf in Jerry's kitchen on the sitcom "Seinfeld".
Breakfast cereal Cereal Company (Quaker Oats, but see below) created a cereal made from oats in 1877, manufacturing the product in Akron, Ohio. Separately, in 1888, a trust or holding company combined the nation's seven largest mills into the American Cereal Company using the Quaker Oats brand name. By 1900 technology, entrepreneurship, and the "Man in Quaker Garb"—a symbol of plain honesty and reliability—gave Quaker Oats a national market and annual sales of $10 million. Early in the 20th century, the Quaker Oats Company (formed in 1901 to replace the American Cereal Company) jumped into the world market. Schumacher, the innovator; Stuart,