BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Car coat women's coats suitable for motoring made from men's suiting cloth. Accessories also followed the unisex trend; "The Times" described the arrival of neat leather caps as a fashion accessory for women in 1923. This style of sporty hat was worn in the iconic Tamara de Lempicka self-portrait of 1929 in which she is driving a green Bugatti with leather cap and driving gloves – reputed to be based on an Hermès set that she had seen on the cover of the magazine "Vu". As this portrait suggests, and Peter Thorold has noted, the car had become the ultimate symbol of