What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
You Get What You Give (song) You Give" for "rising from the swamp of 'McMusic' like a flower of hope." Michelle Branch, Lulu, The Okay Feeling, and Martin Fry have covered this song live in concert. It was also performed by the final 13 of "Australian Idol" 2005 and 2006. Both times the controversial "Health insurance..." section was omitted. LMC released a remix of this song sampling the original Alexander vocals as "LMC vs. New Radicals" in 2005, under the title "Don't Let Go". Another remix entitled "You Get What You Give" was released in 2006, this time with a re-recorded vocal performance by Rachel McFarlane.