Serendipity (film) at Bloomingdale's, enjoying champagne on their anniversary at the same spot where they first met. "Serendipity" was shot in New Jersey, New York City, Ontario, and San Francisco, California in the spring of 2001. Following the 9/11 attacks, images of the World Trade Center towers were digitally removed from all skyline shots of New York City. "Serendipity" premiered at the 2001 Toronto International Film Festival. The film opened at #2 at the U.S. box office earning $13,309,241 in its opening weekend, behind "Training Day". With an estimated budget of $28 million, this was the first of Chelsom's films to turn
Kate Spade New York classic shapes, colors and fabrics into a now iconic square bag with a little black label sewn to the outside of the bag that said “Kate Spade New York.” Their main target market at this time was the upper middle class. In 1996, Spade's company opened its first shop in New York City's SoHo. Kate Spade rose in eight months after a journalist at Cleveland Research Co. recommended buying the shares because of the brand’s growth potential. Everywhere people went in New York from about 1997-2000, it would have been impossible to avoid seeing women carrying that simple nylon bag.