Prince of Wales's feathers Prince of Wales's feathers The Prince of Wales's feathers is the heraldic badge of the Prince of Wales. It consists of three white ostrich feathers emerging from a gold coronet. A ribbon below the coronet bears the motto (, "I serve"). As well as being used in royal heraldry, the badge is sometimes used to symbolise Wales, particularly in Welsh rugby union and Welsh regiments of the British Army. The badge has no connection with the native Princes of Wales. Its use is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of Edward III
Edward the Black Prince already warned his father of the intentions of the French king, but there was evidently a party at Edward's court that was jealous of his power, and his warnings were slighted. In April 1369, however, war was declared. Edward sent the Earls of Cambridge and Pembroke to his assistance, and Sir Robert Knolles, who now again took service with, him, added much to his strength. The war in Aquitaine was desultory, and, though the English maintained their ground fairly in the field, every day that it was prolonged weakened their hold on the country. On 1 January 1370 the Black