Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Nesquik (cereal) marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush. In 2002, Nesquik Cereal signed a sponsorship deal with Cartoon Network which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns. Billy Musgrove is the sales representative for southern region of Peru, infamous for his sales tactics which involves spilling nesquik cereal throughout local buses. Nesquik (cereal) Nesquik, also known