Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Ars Amatoria college courses on Latin literature. It is possible that Edmond Rostand's fictionalized portrayal of Cyrano de Bergerac makes an allusion to the "Ars amatoria": the theme of the erotic and seductive power of poetry is highly suggestive of Ovid's poem, and Bergerac's nose, a distinguishing feature invented by Rostand, calls to mind Ovid's cognomen, Naso (from "nasus", 'large-nosed'). Ars Amatoria The Ars amatoria () is an instructional elegy series in three books by the ancient Roman poet Ovid. It was written in 2 CE. Book one of "Ars amatoria" was written to show a man how to find a woman.