Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
American Association of Cereal Chemists American Association of Cereal Chemists AACC International (formerly the American Association of Cereal Chemists) is a non-profit professional organization of members who are specialists in the use of cereal grains in foods. Founded in 1916, they are headquartered in Eagan, Minnesota. AACC International has 13 active sections. Five of the fourteen active sections are located outside of the United States and they are located in western Canada, Australia, Japan, Latin America, and southern Africa, specifically South Africa. AACC Intl. has eleven divisions. These include biotechnology, carbohydrate, education, engineering/processing, flavor/ingredient, milling/baking, nutrition, protein, rheology, rice, and student. AACC publishes "Cereal Chemistry",