Pineapple ripened or off-green. A plant growth regulator, Ethephon, is typically sprayed onto the fruit one week before harvest, developing ethylene, which turns the fruit golden yellow. After cleaning and slicing, a pineapple is typically canned in sugar syrup with added preservative. A pineapple never becomes any riper than it was when harvested. The fruit itself is quite perishable and if it is stored at room temperature, it should be used within two days; however, if it is refrigerated, the time span extends to 5–7 days. Mimi Sheller writes: "The pineapple entered European iconography as a symbol of welcome and hospitality,
Atlas Hospitality tourism. The other 34 per cent stake of Atlas hospitality are owned by SNI which is a Moroccan conglomerate presided by Mounir Majidi. The group expanded its ownership of hotels from two units to 19 and became the second largest hotel operator in Morocco. In 2005, Atlas hospitality was made up of eight units. Between 2006-2007, it moved to owning 12 units, this included the launching of 1500 beds in Agadir, Essouira, Tangier and Taliouine and the opening of a hotel dubbed “Atlas Rif Front Beach” in Tangier for the international conference of tourism. In 2010, the hotel chain Atlas