Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Jordans (cereal) itself became a museum in 2015, with the opening of a visitor centre on the site after production transferred to a new facility in Biggleswade's Saxon Gate development area. It is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix. 25% of their produce is exported, with France being an important market; half their exports go there, and it is the country's best-selling muesli cereal. The brand leader of crunchy muesli in the UK is their "Luxury Crunchy". They belong to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association. Types