BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Virginia is for Lovers ads, "Virginia is for Beach Lovers"; and mountain ads, "Virginia is for Mountain Lovers." This approach was eventually discarded as too limiting, and the qualifiers were dropped. "Virginia is for Lovers" was born. Martin and Woltz Inc. eventually gained prominence and grew to become The Martin Agency. In 1969, the Virginia State Travel Service (now the Virginia Tourism Corporation) adopted the "Virginia is for Lovers" slogan and the first ad campaign using the tagline appeared in March 1969, in an issue of "Modern Bride". In 2009, "Virginia is for Lovers" was inducted into the Madison Avenue Advertising Walk of Fame,