How Many Licks? remaining on the chart for 20 weeks. "How Many Licks?" also charted in several other countries. It peaked at number six on the Dutch Top 40 chart, and remained on the chart for 13 weeks. The single reached number seven on the Ultratop chart in the Flanders region of Belgium, also remaining on that chart for 13 weeks. It further peaked at number 58 on the German Singles Chart, remaining for eight editions. The song's music video, directed by Francis Lawrence, was shot in the Sylmar, Los Angeles neighborhood of Los Angeles on October 3 and 4, 2000, and premiered
How Many Licks? Neptunes has additional vocals from American artists Kelis, Lil' Cease, and Snoop Dogg. "How Many Licks?" was praised by music critics after its release and in retrospective reviews; the Neptunes remix also received positive reviews. However, African-American studies professor Mark Anthony Neal criticized the song's treatment of black female sexuality. Commentators compared its content to Trinidadian-American rapper Nicki Minaj's 2014 single, "Anaconda". "How Many Licks?" peaked at number 75 on the "Billboard" Hot 100 chart and charted in several other countries, but was not as commercially successful as Lil' Kim's previous releases. The song's music video was directed by Francis