Start (cereal) Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018 and replaced with the improved Honey Flavour Cars 3 Cereal. Vitamins and minerals: The cereal has had a number of different advertising campaigns, with its most notable
Clackers cereal and formulated to be crunchy in milk for longer periods than the mean average for breakfast cereals, Clackers was primarily marketed for those younger than thirteen years of age. But the cereal was not a major success for General Mills, partially because the commercials, which many adult viewers considered annoying, actually overshadowed the cereal itself. The untimely delivery of toy dune buggies to be used in a promotion also doomed the cereal to failure. General Mills discontinued production of its Clackers brand in 1973. Clackers cereal Clackers was the name of a breakfast cereal that the General Mills Corporation manufactured