Life (cereal) Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain oats, but now also containing sugar, corn flour, whole wheat flour, and rice flour. It was introduced in 1961 by the Quaker Oats Company. The cereal is distinguished by its characteristic brown checkered squares, with a finer pattern than Chex cereal. Advertisements for Life cereal sport the slogan ""Life" is full of surprises". , with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal" with 20 grams of whole grains promoted in a red heart symbol.
Jordans (cereal) itself became a museum in 2015, with the opening of a visitor centre on the site after production transferred to a new facility in Biggleswade's Saxon Gate development area. It is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix. 25% of their produce is exported, with France being an important market; half their exports go there, and it is the country's best-selling muesli cereal. The brand leader of crunchy muesli in the UK is their "Luxury Crunchy". They belong to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association. Types