Carroll O'Connor of Bunker's long-suffering wife, Edith Bunker, whom Lear remembered from seeing in the play and film "Damn Yankees". The producer sent the show over to ABC twice, but it did not get picked up. They then approached CBS with more success, and accordingly, "All in the Family" was retooled and debuted early in 1971. The show also starred unknown character actors, such as Rob Reiner as Archie's liberal son-in-law, Michael "Meathead" Stivic, and Sally Struthers as Archie and Edith's only child and Mike's wife, Gloria. The cast had a unique on- and off-camera chemistry, especially Reiner, who became O'Connor's best
Archie Bunker there was a parody election campaign, complete with T-shirts, campaign buttons, and bumper stickers, advocating "Archie Bunker for President". In May 1973, RCA Records' trade advertisement for Archie and Edith's debut single, a recording of "Oh, Babe, What Would You Say?", carried the tagline "John and Yoko, move over", referring to the artist-activists John Lennon and Yoko Ono. The character's imprint on American culture is such that Archie Bunker's name was still being used in the media in 2008, to describe a certain group of voters who voted in that year's U.S. presidential election. Commentating on "BBC Newsnight", political commentator