Counterculture of the 1960s of Timothy Leary to "Turn on, tune in, drop out", hoped to change society by dropping out of it. Looking back on his own life (as a Harvard professor) prior to 1960, Leary interpreted it to have been that of "an anonymous institutional employee who drove to work each morning in a long line of commuter cars and drove home each night and drank martinis ... like several million middle-class, liberal, intellectual robots." As members of the hippie movement grew older and moderated their lives and their views, and especially after US involvement in the Vietnam War ended in the
Turn It Up (Brandy song) the album’s best and brightest cuts" on "Afrodisiac". He remarked that it "finds Brandy waxing nostalgic for Kid 'N Play's House Party, of all things." Kitty Empire, writing for "The Observer", wrote that "Turn It Up" was "a surefire party tune that hangs on a thoroughly ridiculous hook: Timbaland singing 'Noo noo noo'." Keya Modessa of "The Situation" wrote that "perhaps the only track, which seems little out of place, is "Turn It Up" and that is only because it’s slightly more energetic than the rest of the album." Slant Magazine's Sal Cinquemani ranked "Turn It Up" along with "Afrodisiac"