AJ Bell Stadium owed £1.5m by the Salford City Reds who play at the stadium. In 2014, SCC and Peel lent a further £410,724 to the stadium. On 13 September 2013, it was announced that investment platform AJ Bell had secured a nine-year stadium naming rights partnership with Sale Sharks Rugby Club. The deal saw Salford City Stadium re-branded and renamed AJ Bell Stadium. Initially, the stadium can accommodate a 12,000 crowd, but could be extended to hold up to 20,000 spectators. The stadium has areas designated for standing supporters. This partial-standing design is similar to the Halliwell Jones Stadium, home of Warrington
Ireland national rugby union team "Ireland's Call" is exclusively used. At the 2011 Rugby World Cup and 2015 Rugby World Cup, the Ireland team entered the field of play at the beginning of their matches with the Irish tricolour and the Flag of Ulster, to which the six Irish counties in Northern Ireland belong. The traditional home of Irish rugby is Lansdowne Road in Dublin, where most of Ireland's home matches were held. The stadium was rebuilt between 2007 and 2010. Naming rights were sold to an insurance company, and the venue is now referred to as the Aviva Stadium. The original stadium, owned by