BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Go Greyhound and Leave the Driving to Us Go Greyhound and Leave the Driving to Us Go Greyhound and Leave the Driving to Us was an advertising slogan used by Greyhound Lines, Inc. starting in 1956. The tag line would appear on the bus line's advertising- television commercials, billboards, magazine ads, and radio spots periodically for the next four decades. The slogan implied that by riding a Greyhound bus, one avoided the hassles of driving a car. It made car travel seem less convenient than bus travel. The message confronted Greyhound travelers who owned cars and had a choice (the target market for the commercials), and those who