Life (cereal) Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain oats, but now also containing sugar, corn flour, whole wheat flour, and rice flour. It was introduced in 1961 by the Quaker Oats Company. The cereal is distinguished by its characteristic brown checkered squares, with a finer pattern than Chex cereal. Advertisements for Life cereal sport the slogan ""Life" is full of surprises". , with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal" with 20 grams of whole grains promoted in a red heart symbol.
American Association of Cereal Chemists food safety, employee safety, extrusion, processing, and more. American Association of Cereal Chemists AACC International (formerly the American Association of Cereal Chemists) is a non-profit professional organization of members who are specialists in the use of cereal grains in foods. Founded in 1916, they are headquartered in Eagan, Minnesota. AACC International has 13 active sections. Five of the fourteen active sections are located outside of the United States and they are located in western Canada, Australia, Japan, Latin America, and southern Africa, specifically South Africa. AACC Intl. has eleven divisions. These include biotechnology, carbohydrate, education, engineering/processing, flavor/ingredient, milling/baking, nutrition, protein,