Frankie Dettori time he has completely rededicated himself to riding. He was rewarded for his newfound dedication by becoming the British Champion Jockey in 2004. The Epsom Derby was the only British Classic Race Dettori had not won in his career, until his fifteenth attempt on 2 June 2007 on the Peter Chapple-Hyam trained Authorized. The following day he won the Prix du Jockey Club on Lawman, notching up a derby double. In 2007 Dettori became the face of "Jockey" yoghurt, sold across Europe, but especially popular in France. Controversial at first for its sweet flavour, Dettori's advertising campaign: "Frankie know whatta
Frankie Dettori Frankie Dettori Lanfranco "Frankie" Dettori, MBE (born 15 December 1970) is an Italian horse racing jockey in the United Kingdom. Dettori has been Champion Jockey on three occasions and has ridden the winners of more than 500 Group races. His most celebrated achievement was riding all seven winners on British Champions' Day at Ascot in 1996. He is the son of the Sardinian jockey Gianfranco Dettori, who was a prolific winner in Italy. He has been described by Lester Piggott as the best jockey currently riding. Since the end of 2012, Dettori has been operating as a freelance, having split