Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Latin influence in English became wholly English. By the time Middle English arose as the dominant language in the late 14th century, the Normans (French people) had contributed roughly 10,000 words to English of which 75% remain in use today. Continued use of Latin by the Church and centres of learning brought a steady, though dramatically reduced, influx of new Latin lexical borrowings. During the English Renaissance, from around 1500–1650, some 10,000 to 12,000 words entered the English lexicon, including "lexicon". Some examples include: aberration, allusion, anachronism, democratic, dexterity, enthusiasm, imaginary, juvenile, pernicious, sophisticated. Many of these words were borrowed directly from Latin, both