Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Erewhon Organic Cereal Erewhon Organic Cereal Erewhon Organic Cereal (pronounced AIR-wahn) is a food brand specializing in pure ingredients and simply processed, organic whole foods that support digestive health. It was one of the first companies to introduce and market macrobiotic, organic whole foods in the United States. Its name is derived from the 1872 novel of the same name by Samuel Butler. In the satirical novel, "Erewhon" (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health. Since the early 1950s, Aveline Kushi and Michio Kushi had been introducing modern macrobiotics into the United States from