What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are
This Is What You Want... This Is What You Get Keitel and John Lydon, who worked on the material with his band mates Keith Levene and Martin Atkins (over the phone, by long distance). In early November 1982 PiL announced the imminent release of a new single, "Blue Water", and a six-track mini album, "You Are Now Entering a Commercial Zone", on their new label, which was supposed to release the unused music for "Copkiller". This did not happen, with the band instead continuing to record a full-length album at Park South Studios. In mid-1983, in PiL's absence, Keith Levene took the unfinished album tapes and did his own mix.