Smarties 'your' colours!" However, the redesigned 2015 box seems to have reverted to the original "Do you eat the red ones last?" slogan. The German Smarties slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties"). In South Africa the slogan is "Wot a lot I got". This is often printed on one of the sides of the Smarties box in brown lettering simply as a single word, "Wotalotigot". Smarties Smarties are a colour-varied sugar-coated chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the UK, and are currently produced
Confectionery Candy colorants, particularly yellow colorants such as E102 Tartrazine, E104 Quinoline Yellow WS and E110 Sunset Yellow FCF, have many restrictions around the world. Tartrazine, for example, can cause allergic and asthmatic reactions and was once banned in Austria, Germany, and Norway. Some countries such as the UK have asked the food industry to phase out the use of these colorants, especially for products marketed to children. Confectionery Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, though, confectionery is divided into two broad and