Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Cereal growth staging scales Cereal growth staging scales Cereal growth staging scales attempt to objectively measure the growth of cereals. In agronomy, the "BBCH-scale for cereals"' describes the phenological development of cereals using the BBCH-scale. The phenological growth stages and BBCH-identification keys of cereals are: with stages 21 The Feekes scale is a system to identify the growth and development of cereal crops introduced by the Dutch agronomists Willem Feekes (1907-1979) in 1941. This scale is more widely used in the United States than other similar and more descriptive scales such as the Zadoks scale or the BBCH scale. Like other scales of crop