Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Kix (cereal) polonium alpha particles striking a zinc sulfide screen. The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter in reference to its claims of no added food coloring or flavors. Kix (cereal) Kix (stylized as "KiX") is a brand of American cold breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. General Mills introduced Berry Berry Kix in