Triples (cereal) Triples (cereal) Triples was a breakfast cereal produced by General Mills in the 1990s that was similar to Rice Krispies. The name was derived from the three grains — corn, wheat, and rice — that the product was composed of. A television commercial for Triples involved participants shaking their heads three times to a strange sound (a "triple take"). Consumer surveys reported that it made the milk a perfect level of sweetness while only using 4g of sugar per serving. A box of Triples was often featured alongside other cereals on a shelf in Jerry's kitchen on the sitcom "Seinfeld".
Cereal box prize columnist Tom Harris of the West Virginia "Gazette-Mail" lamented the passing of the send-in box-top prize in place of the in-box prize. The column humorously noted the family battles over cereal purchases which the in-box prizes instigated. In late 1974, the Federal Trade Commission considered banning television commercials which promoted cereal box prizes as a means of selling cereal. In 1996, General Mills distributed the PC video game "Chex Quest" on CD in boxes of Chex cereal. It was a total conversion based on id software's DooM engine. Cereal box prize A cereal box prize, also known as a cereal