Cereal germ Cereal germ The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products. Cereal grains and their components, such as wheat germ oil, rice bran oil, and maize, may be used as a source from which vegetable oil is extracted, or used directly as a food ingredient. The germ is retained as an integral part of whole-grain foods. Non-whole grain methods of milling are intended to isolate the endosperm, which is ground
Cereal box prize columnist Tom Harris of the West Virginia "Gazette-Mail" lamented the passing of the send-in box-top prize in place of the in-box prize. The column humorously noted the family battles over cereal purchases which the in-box prizes instigated. In late 1974, the Federal Trade Commission considered banning television commercials which promoted cereal box prizes as a means of selling cereal. In 1996, General Mills distributed the PC video game "Chex Quest" on CD in boxes of Chex cereal. It was a total conversion based on id software's DooM engine. Cereal box prize A cereal box prize, also known as a cereal