BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
The Ultimate Melody The Ultimate Melody "The Ultimate Melody" is a science fiction short story by British writer Arthur C. Clarke, first published in 1957. The story describes the work of a physiologist who attempts to discover the connections between music and the rhythms of the electrical pulses in the brain. He believed that all "hit-tunes" were merely poor reflections of an "ultimate" melody, and he built a machine to search for this tune. By the end of the story, he succeeds, but the influence of the melody is so powerful that he becomes completely catatonic. The piece was later published as the