BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Driving etiquette Driving etiquette Driving etiquette relates to the general courtesy rules which communities expect the operators of vehicles to follow while driving. Use of the term dates back to the early 1900s and the use of horse-drawn carriages. Good driving etiquette typically involves being courteous and staying alert which varies by vehicle, situation, and location (etiquette for driving an F1 car involves different rules than etiquette for driving an RV). Failure to adhere to this behavior can lead to increased risk of road collisions, trauma and road rage. Driving etiquette can extend beyond in-vehicle actions: "When a courteous driver scrapes the