BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Slogan (film) Evelyne, but decided on a British actress instead. The filming of "Slogan" was temporary delayed due to the 1968 riots in France. Slogan (film) Slogan (French Title: L'amour et l'amour) is a 1969 French satirical romantic drama film written and directed by Pierre Grimblat. It stars Serge Gainsbourg and Jane Birkin in their first film together. The film marked the beginning of the 13-year relationship between Gainsbourg and Birkin. Serge Fabergé (Gainsbourg) is a 40-year-old director who leaves his pregnant wife (Parisy) to attend an advertising award festival in Venice. There he meets Evelyne (Birkin), a young British woman, and