Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cartoon and Cereal collaboration with an avant-garde musician and a "street" rapper. In "Pitchfork", Jordan Sargent referred to "Cartoon and Cereal" as the work of two artists who "have an anti-social streak that runs through their music". "Cartoon and Cereal" is one of Lamar's most popular songs; "Complex" magazine, which listed it as the second best song of 2012, wrote "the best song ['Cartoon and Cereal'] that Kendrick Lamar released this year didn't even make the album ["Good Kid, M.A.A.D City"]". Music critic Niyah Nel reflected: "the 'inner voice' like approach on 'Cartoons & Cereal' made just the right impact to lead fans