BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Connected car data provided by greater vehicle connectivity is impacting the car insurance industry. Predictive-modeling and machine-learning technologies, as well as real-time data streaming, providing among others information on driving speed, routes and time, are changing insurers' doing-of-business. Early adopters have begun to adjust their offering to the developments in the automotive industry, leading them to transition from being pure insurance product provider to becoming insurance-service hybrids. Progressive, for example, has introduced its usage-based-insurance program, Snapshot, in 2008, which takes into account driving times and ability. The data gathered through an onboard diagnostics device allows the company to perform further personal and