Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Cereal growth staging scales development, the Feekes scale is useful in planning management strategies that incorporate plant growth information for the use of pesticides and fertilizers to avoid damaging the crop and/or maximize crop yield. The Zadoks scale is a cereal development scale proposed by the Dutch phytopathologist Jan C. Zadoks that is widely used in cereal research and agriculture. Knowing the stages of development of a crop is critical in many management decisions that growers make. They are represented on a scale from 10 to 92. For example, in some countries, nitrogen and herbicide applications must be completed during the tillering stage. In