BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Biddle Motor Car Company Biddle Motor Car Company The Biddle Motor Car Company manufactured luxury automobiles in Philadelphia, Pennsylvania from 1915 to 1922. "Information, rather than Persuasive Sales Talk" was the advertising slogan of the company, which was noted for its conservative advertising. The company produced six models, with the heaviest weighing 2,950 pounds with a four-cylinder engine being sold for $3475. The company was incorporated in October 1915 and presented finished automobiles at the Philadelphia Auto Show in January 1916. It was namesake of the Biddle family, although R. Ralston Biddle did not seem to have a major role beyond lending the name.