BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Ultimate fact Ultimate fact In law, the ultimate fact is the conclusion (or conclusions) of factual evidence made by a jury after deliberation. One common definition is "in a trial, a conclusion of fact which is logically deduced from evidence..." It is "the conclusion arrived during a trial based on the evidentiary facts." An example would be the conclusion that somebody was liable for negligence because he sped, drove over a double line, skidded and lost control of his car. The jury can make out the ultimate fact when a man enters his apartment, a woman screams from inside, and the police