What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are
You Get What You Give (song) that it was a "chugging, Wham!-style pop song with slightly cheesy lyrics" but that the ending lyrics were "interesting". The song was listed No. 440 on "Blender"'s list of "The 500 Greatest Songs Since You Were Born". The song is an unofficial Newcastle United anthem and is regularly played at their home ground St James' Park. The song was used by local radio station Metro Radio during Newcastle's FA cup-run of 1998–99, with Mick Lowes' commentary of Newcastle's cup goals mixed over the song. In the liner notes to her 2004 compilation "Artist's Choice", Joni Mitchell praises "You Get What