Fruit snack has not yet been settled. Kellogg's created "Fruit Winders" in the UK, which is similar to the American Fruit by the Foot by General Mills, only in fewer flavors. Unlike Fruit by the Foot, Fruit Winders contain no artificial colorings and each flavor is made with real purée derived from the fruit it represents (e.g. the strawberry flavour contains real strawberry purée). Fruit Winders were introduced in the UK and Ireland in 2001 under the Kellogg's brand. The product was first called "Real Fruit Winders", which was later changed to "Screamin Fruit Winders" before being changed finally to "Kellogg's Fruit
Fruit snack treat their children's consumption of fruit snacks the same way they would a candy or any other "snack food" item. As of 2015, fruit snacks generally cost two to five times the price of gummy bears. Welch's fruit snacks usually cost $6.98 for a box of 40 small packs. The modern, highly processed fruit snack has nothing in common with dried fruit or candy. The first modern fruit snack was Joray Fruit Rolls, which were developed by confectioner Louis Shalhoub in the 1970s. It was used by backpackers as a lightweight, high-energy food rather than as healthful-sounding candy for children.