BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Self-driving car one hand and driver assistance technologies on the other hand. According to the BBC, confusion between those concepts leads to deaths. Association of British Insurers considers the usage of the word "autonomous" in marketing for modern cars to be dangerous, because car ads make motorists think 'autonomous' and 'autopilot' means a vehicle can drive itself, when they still rely on the driver to ensure safety. Technology alone still is not able to drive the car. When some car makers suggest or claim vehicles are "self-driving", when they are only partly automated, drivers risk becoming excessively confident, leading to crashes, while