Dunoon the popularity of overseas travel increased. In 1961, during the height of the Cold War, Dunoon became a garrison town to the United States Navy. In 1992, they closed their Holy Loch base, and Dunoon suffered an economic downturn. Since the base's closure, the town and surrounding area are again turning to tourism, marketing to outdoor enthusiasts and wildlife lovers as well as promoting festivals and competitions. The largest annual event held in the town is the Cowal Highland Gathering. The Royal National Mòd has been held in the town seven times and in 2018 will again be held at
Cowal subsequent invasion by Norsemen, the Hebridean islands of Dal Riata became the Kingdom of the Isles, which following Norwegian unification became part of Norway, as "Suðreyjar" (historically anglicised as "Sodor"). The remaining parts of Dal Riata attracted the name "Argyle" (later "Argyll"), in reference to their ethnicity. In an unclear manner, the kingdom of Alba was founded elsewhere by groups originating from Argyll, and expanded to include Argyll itself. However, an 11th-century Norse military campaign led to the formal transfer of Lorn, Islay, Kintyre, Knapdale, Bute, and Arran, to "Suðreyjar". This left Alba with no part of Argyll except Cowal,