Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Latin influence in English text in Latin, the prevalent Medieval lingua franca of Europe. However, when monks occasionally wrote in the vernacular, Latin words were translated by finding suitable Old English equivalents. Often, a Germanic word was adopted and given a new shade of meaning in the process. Such was the case with Old English "gōdspell" ("gospel") for Latin "evangelium". Previously, the Old English word simply meant "good news," but its meaning was extended in Old English to fit a religious context. The same occurred for the Old Germanic pagan word "blētsian", which meant "to sacrifice, consecrate by shedding blood". It was adapted by