Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Cereal leaf beetle Cereal leaf beetle The cereal leaf beetle ("Oulema melanopus") is a significant crop pest, described by Carl Linnaeus in 1758. One generation of this beetle is produced a year. Adults feed before winter and spend most of their overwintering time in protected areas such as wind rows, crop stubble, and tree bark crevices. Adults mate once the temperature warms to above 9–10 degrees Celsius (or 44.6 degrees F) and females have a relatively long laying period (about 45–60 days), when they deposit eggs on the undersides of leaves. The larvae hatch in 7–15 days, and start the most damaging eating