BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Go Greyhound and Leave the Driving to Us the company with low-fare offers. Cars were also a continual source of competition. In response, Greyhound commercials aimed to promote the ease of their services compared to car driving. The "Go Greyhound and Leave the Driving to Us" slogan became Greyhound's chief advertising for decades. But, in the 1980s, the business itself went through a slump, as did their promotional efforts. From 1982 to 1990, Greyhound ran few television commercials. When they resumed airing commercials, new advertising slogans were used, leaving out the classic "Leave the Driving to Us" line. Over the years, Greyhound had actually removed and revived their