Hatchards Hatchards Hatchards is a branch of Waterstones, and claims to be the oldest bookshop in the United Kingdom, founded on Piccadilly in 1797 by John Hatchard. After one move, it has been at the same location on Piccadilly next to Fortnum and Mason since 1801, and the two stores are also neighbours in St. Pancras railway station as of 2014. It has a reputation for attracting high-profile authors and holds three Royal Warrants. The oldest bookshop in the United Kingdom, Hatchards was founded at 173 Piccadilly, London, by John Hatchard in 1797. It moved within Piccadilly in 1801, to No.189–190;
The Ballet of Change: Piccadilly Circus Ballet of Change: Piccadilly Circus", the final film in the progressive series, was the first and currently only film to be broadcast through the famous Coca-Cola Billboard on Land Securities' Piccadilly Circus Lights in London. On 23 November 2007, as part of an event, that included screenings of films onto St. Martin in the Fields Church, Trafalgar Square and the façade of the Odeon Leicester Square, The Ballet of Change: Piccadilly Circus aired at 19:30 on the Coca-Cola billboard. Coca-Cola have had a sign at Piccadilly Circus since 1955 with the current version from September 2003, when the previous digital