Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Honeycomb (cereal) Joel Cox. Honeycomb was famous in the 1980s for their annual mini-license plate giveaway, where a miniature state license plate was free inside a box, with the ability to order the whole set. One year, Post also included plates that said "LUCKY" and the finder of those plates won a BMX bike. The commercial for this showed a girl winning and later riding the BMX bike, which was considered somewhat unusual for the time. Honeycomb (cereal) Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. At the