Cereal leaf beetle in 33.3% of fields in southern Alberta. Locally, adults spread to the exterior of fields during their overwinter. Larvae tend to stay on the outside of crop fields, but are also found in the center. Local populations are never homogenously distributed, hotspots and empty places occur in each field. "O. melanopus" consumes nearly all cereal crops, but has a strong affinity for oats, barley, and rye, and its favorite host is wheat. Alternatives are corn, sorghum, and sudangrass for adults, and wild oats, quackgrass, timothy, canary grass, reed canary grass, annual and perennial ryegrass, foxtail, orchard grass, wild rye, smooth
Breakfast cereal Cereal Company (Quaker Oats, but see below) created a cereal made from oats in 1877, manufacturing the product in Akron, Ohio. Separately, in 1888, a trust or holding company combined the nation's seven largest mills into the American Cereal Company using the Quaker Oats brand name. By 1900 technology, entrepreneurship, and the "Man in Quaker Garb"—a symbol of plain honesty and reliability—gave Quaker Oats a national market and annual sales of $10 million. Early in the 20th century, the Quaker Oats Company (formed in 1901 to replace the American Cereal Company) jumped into the world market. Schumacher, the innovator; Stuart,