Prince of Wales's feathers Prince of Wales's feathers The Prince of Wales's feathers is the heraldic badge of the Prince of Wales. It consists of three white ostrich feathers emerging from a gold coronet. A ribbon below the coronet bears the motto (, "I serve"). As well as being used in royal heraldry, the badge is sometimes used to symbolise Wales, particularly in Welsh rugby union and Welsh regiments of the British Army. The badge has no connection with the native Princes of Wales. Its use is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of Edward III
Edward the Confessor of Danish rule, and only Leofric was descended from a family which had served Æthelred. Siward was probably Danish, and although Godwin was English, he was one of Cnut's new men, married to Cnut's former sister-in-law. However, in his early years Edward restored the traditional strong monarchy, showing himself, in Frank Barlow's view, "a vigorous and ambitious man, a true son of the impetuous Æthelred and the formidable Emma." In 1043 Godwin's eldest son Sweyn was appointed to an earldom in the south-west midlands, and on 23 January 1045 Edward married Godwin's daughter Edith. Soon afterwards, her brother Harold and