John Hatchard John Hatchard John Hatchard (1769–1849) was an English publisher and bookseller, in Piccadilly, London. The Hatchards bookshop there is still in business. Hatchard had a trial at the works of the printer Thomas Bensley. He then served on apprenticeship, with John Ginger of College Street, Westminster. He later became an assistant to Thomas Payne of Mews Gate, and went into business on his own account at 173 Piccadilly, London. Starting there in 1797, he had the largest business in the retail book trade in London after four years. In 1801 Hatchard moved from 173 Piccadilly to No. 189–190; in 1820
Piccadilly One of the major hit songs of the Edwardian musical play The Arcadians (1909) which enjoyed long runs in the West End of London and on New York's Broadway is "All down Piccadilly" (Simplicitas and Chorus, Act III, revised version), with music by Lionel Monckton who also co-wrote the words with Arthur Wimperis. Piccadilly is mentioned in several works of fiction. E. W. Hornung's "gentleman thief" Raffles lives at the Albany, as does Jack Worthing from Oscar Wilde's "The Importance of Being Earnest". According to author Mary C King, Wilde chose the street because of its resemblance to the Spanish