Smarties 'your' colours!" However, the redesigned 2015 box seems to have reverted to the original "Do you eat the red ones last?" slogan. The German Smarties slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties"). In South Africa the slogan is "Wot a lot I got". This is often printed on one of the sides of the Smarties box in brown lettering simply as a single word, "Wotalotigot". Smarties Smarties are a colour-varied sugar-coated chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the UK, and are currently produced
Advertising slogan as ideas take hold with the public. Some advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan. Slogans that associate emotional responses or evoke recollections of past memories increase their likelihood to be adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. If a slogan is adopted by