Smarties 'your' colours!" However, the redesigned 2015 box seems to have reverted to the original "Do you eat the red ones last?" slogan. The German Smarties slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties"). In South Africa the slogan is "Wot a lot I got". This is often printed on one of the sides of the Smarties box in brown lettering simply as a single word, "Wotalotigot". Smarties Smarties are a colour-varied sugar-coated chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the UK, and are currently produced
The Natural Confectionery Company Co. Due to successful advertising and marketing campaigns, increased distribution and a growing range of products, sales grew dramatically. By 2003, The Natural Confectionery Co. product range consisted of 18 products, including sweet, sour and soft jubes. The Natural Confectionery Company's jellies had become the most popular jelly product on Australian supermarket shelves. In April 2003 The Natural Confectionery Company was bought out by Cadbury Schweppes group of companies. The company has also diversified into beverages. In 2008 Cadbury Schweppes introduced products under "The Natural Confectionery Company" brand in the United Kingdom and used advertisements that gave the sweets voices