Pineapple ripened or off-green. A plant growth regulator, Ethephon, is typically sprayed onto the fruit one week before harvest, developing ethylene, which turns the fruit golden yellow. After cleaning and slicing, a pineapple is typically canned in sugar syrup with added preservative. A pineapple never becomes any riper than it was when harvested. The fruit itself is quite perishable and if it is stored at room temperature, it should be used within two days; however, if it is refrigerated, the time span extends to 5–7 days. Mimi Sheller writes: "The pineapple entered European iconography as a symbol of welcome and hospitality,
Atlas Hospitality hospitality partnered with Akwa Group and Somed group. the partnership with Akwa targeted the Agadir Marina and expanded its capacity to host tourists. The partnership with Somed was industrial and strategic. It focused on the management and logistics of three hotels situated in Agadir, Casablanca and Tangier. In 2015, Atlas hospitality experienced 2.8 per cent growth in the tourism sector. This was achieved by partnering with Meeting Point Hotel Management which is part of the German FTI Group. The same group sent 40,000 travellers to Morocco in the same year. Atlas hospitality was allocated $55 million to buy existing hotels