BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Cruising (driving) forefront, abandoned the scene – preferring to concentrate on "dream" cars such as Nissan Skylines. Long-time rival Fast Car assumed Max Power's position and now covers multiple cruises across the UK in each edition. Cruising (driving) Cruising is a social activity that primarily consists of driving a car. Cruising can be an expression of the freedom of possessing a driver's license. Cruising is distinguished from regular driving by the social and recreational nature of the activity, which is characterized by an impulsively random, often aimless course. A popular route (or "strip") is often the focus of cruising. "Cruise nights" are