How Many Licks? remaining on the chart for 20 weeks. "How Many Licks?" also charted in several other countries. It peaked at number six on the Dutch Top 40 chart, and remained on the chart for 13 weeks. The single reached number seven on the Ultratop chart in the Flanders region of Belgium, also remaining on that chart for 13 weeks. It further peaked at number 58 on the German Singles Chart, remaining for eight editions. The song's music video, directed by Francis Lawrence, was shot in the Sylmar, Los Angeles neighborhood of Los Angeles on October 3 and 4, 2000, and premiered
How Many Licks? Lawrence and features the singer as a sex doll in three sexual fantasies. Sisqó did not appear in the video due to conflicts with his record label, Def Jam. Although music critics praised the visual, its treatment of sexuality elicited varied opinions from academics. It was also compared to music videos by other artists, including Minaj's 2011 single "Stupid Hoe" and American rapper Missy Elliott's 1997 single "The Rain (Supa Dupa Fly)". In addition to the clip, Lil' Kim promoted "How Many Licks?" with live performances. Mario Winans and Sean Combs produced "How Many Licks?" and wrote it with Lil'