BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Slogan (heraldry) In at least one case, a patron saint is used as a slogan, as in "St Bennet and Set On" of the Setons. The arms of Grant use two slogans (or mottoes): "CRAIG ELACHAIDH" (which appears above the crest), and "STANDFAST" (which appears beneath on a scroll beneath the shield). Sometimes a clan chief's slogan appears on his crest badge and in consequence on the crest badges worn by his clan members. In some cases the chief's slogan also appears on his standard, guidon and pinsel. Slogan (heraldry) The word "slogan" dates from 1513. It is a variant of the