Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Ars moriendi "artis bene moriendi", was composed in 1415 by an anonymous Dominican friar, probably at the request of the Council of Constance (1414–1418, Germany). This was widely read and translated into most West European languages, and was very popular in England, where a tradition of consolatory death literature survived until the 17th century. Works in the English tradition include "The Way of Dying Well" and "The Sick Mannes Salve". In 1650, "Holy Living and Holy Dying" became the "artistic climax" of the tradition that had begun with "Ars moriendi". "Ars Moriendi" was also among the first books printed with movable type