AJ Bell Stadium owed £1.5m by the Salford City Reds who play at the stadium. In 2014, SCC and Peel lent a further £410,724 to the stadium. On 13 September 2013, it was announced that investment platform AJ Bell had secured a nine-year stadium naming rights partnership with Sale Sharks Rugby Club. The deal saw Salford City Stadium re-branded and renamed AJ Bell Stadium. Initially, the stadium can accommodate a 12,000 crowd, but could be extended to hold up to 20,000 spectators. The stadium has areas designated for standing supporters. This partial-standing design is similar to the Halliwell Jones Stadium, home of Warrington
City of Salford grew along with its textile industry. The former County Borough of Salford was granted city status in 1926. The city and its industries experienced decline throughout much of the 20th century. Since the 1990s, parts of Salford have undergone regeneration, especially Salford Quays, home of BBC North and Granada Television, and the area around the University of Salford. Salford Red Devils are a professional rugby league club in Super League and Salford City F.C. are a professional football club in the National League. Old Trafford, the home of Manchester United, is in the Trafford section of the Salford Quays area.