BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Ultimate Care II Ultimate Care II Ultimate Care II is an experimental electronic music album by Matmos, released on February 19, 2016 on Thrill Jockey. "Ultimate Care II" consists entirely of sounds produced by the musicians' Whirlpool Ultimate Care II washing machine, recorded in their basement. It features guest contributors Dan Deacon, Jason Willett from Half Japanese, Max Eilbacher and Sam Haberman from Horse Lords, and Duncan Moore from Needle Gun. The album consists of one 38-minute-long track, described in a press release as depicting "an exploded view of the machine, hearing it in normal operation, but also as an object being rubbed