Is This It You Must Hear Before You Die". The Strokes Production Design Is This It Is This It is the debut studio album by American rock band the Strokes, released on July 30, 2001 by RCA Records. It was recorded at Transporterraum in New York City with producer Gordon Raphael from March to April 2001. For their debut, the band strived to capture a simple sound that was not significantly enhanced in the studio. Building on their 2001 EP "The Modern Age", the band members molded compositions largely through live takes during recording sessions, while songwriter and lead singer Julian Casablancas continued
Chris Julian (musician) programs samples and drum loops. Julian toured as a lead singer for six years around the United States with his rock band. In 1984, Julian, with partners Fortunato Procopio and Joe Teig, founded Calliope Productions, a New York City based production company. The studio became the center for the East Coast hip hop movement known as the "Native Tongues." Julian collaborated with hip hop artists such as De La Soul, Biz Markie, Naughty by Nature, Deee-lite, Tribe Called Quest, 3rd Bass, and P.M. Dawn, "forging a new African American roots awareness, and a progressive, brainy, 'hippy' sensibility within the hip