Clackers cereal Clackers cereal Clackers was the name of a breakfast cereal that the General Mills Corporation manufactured and marketed from 1968 to 1973. Noted primarily for being promoted through TV commercials in which a box of the cereal would suddenly appear and interrupt some other activity, Clackers was a wheat-based breakfast cereal whose flavor was intended to be similar to that of graham crackers. Each individual piece of the cereal was almost large enough to fit onto a teaspoon, and the shape of a typical piece resembled a small gear with a hole in the center. Pre-sweetened, promoted as being nutritious,
Erewhon Organic Cereal Erewhon Organic Cereal Erewhon Organic Cereal (pronounced AIR-wahn) is a food brand specializing in pure ingredients and simply processed, organic whole foods that support digestive health. It was one of the first companies to introduce and market macrobiotic, organic whole foods in the United States. Its name is derived from the 1872 novel of the same name by Samuel Butler. In the satirical novel, "Erewhon" (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health. Since the early 1950s, Aveline Kushi and Michio Kushi had been introducing modern macrobiotics into the United States from