Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Crop rotation for specialist crops, and to reduce waste and inefficiency by simplifying planting and harvesting. A preliminary assessment of crop interrelationships can be found in how each crop: (1) contributes to soil organic matter (SOM) content, (2) provides for pest management, (3) manages deficient or excess nutrients, and (4) how it contributes to or controls for soil erosion. Crop choice is often related to the goal the farmer is looking to achieve with the rotation, which could be weed management, increasing available nitrogen in the soil, controlling for erosion, or increasing soil structure and biomass, to name a few. When discussing