Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Bill & Ted's Excellent Cereal cereal, and challenged an audience member to eat a bowl, which he did. Bill & Ted's Excellent Cereal Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s. It was promoted with the branding slogan "A Most Awesome Breakfast Adventure". The magazine "Mental Floss" ranked it first in their list of the 10 best marketing-inspired breakfast cereals. The cereal was made by Ralston Purina, which at the time sold food products for both humans and animals. The cereal was cinnamon-flavored and had mini music-themed marshmallows, although