John Holland, 1st Duke of Exeter Kent by his wife Joan of Kent, "The Fair Maid of Kent", daughter of Edmund of Woodstock, 1st Earl of Kent, a son of King Edward I (1272–1307). The Earl of Kent was a title that was created multiple times, including once for Edmund of Woodstock and once for –Thomas– Holland. Joan later married her cousin Edward, the Black Prince, the eldest son and heir apparent of her first cousin King Edward III, by whom she had a son King Richard II, who was thus a half-brother of John Holland. Early in King Richard's reign, Holland was made a Knight
Edward the Black Prince differenced royal arms. His younger brother, John of Gaunt, used a similar shield on which the ostrich feathers were ermine. Edward's "shield for peace" is believed to have inspired the badge of three ostrich feathers used by later Princes of Wales. Edward married his cousin, Joan, Countess of Kent (1328–1385), on 10 October 1361. She was the daughter and heiress of Edmund, Earl of Kent, the younger son of King Edward I by his second wife Margaret of France. They had two sons, both born in Aquitaine: From his marriage to Joan, he also became stepfather to her children by