Borsetshire Helen Titchener in the programme. Borsetshire Borsetshire is a fictional county in the BBC Radio 4 series "The Archers". Its county town is the equally fictional Borchester. The county is supposedly set between Worcestershire and Warwickshire, but is also intended as a generic West Midlands rural county. Its name also echoes Anthony Trollope's fictional Barsetshire and the real Dorsetshire. Other places in the county include Ambridge, where "The Archers" is mainly set, Lower Loxley, a nearby village and Felpersham, a cathedral city which appears to be larger than Borchester. Ambridge is on the B3980 six miles south of Borchester and
BBC Home Service under the banner of BBC Network Three until 4 April 1970). The Home Service was renamed BBC Radio 4. Initially, Radio 4 continued to provide for regional programming and scheduling, and the BBC's programme journal "Radio Times" listed the channel's offerings under the heading "BBC Radio Four - Home Service", with particular reference to the seven broadcasting regions: London, Midland, North, Northern Ireland, Scottish, Welsh, and West. With the introduction of BBC Local Radio, starting with BBC Radio Leicester on 8 November 1967, it was felt that the future of non-national broadcasting lay in local rather than regional services. The