Southern Vectis instance, Southern Vectis franchised Solent Blue Line routes to Marchwood Motorways; the Newport Town Circular was franchised to M-Travel, and then the Alpha Group after M-Travel closed. The Traditional Bus Company and The Village Bus Company were franchised some open-top routes including the Shanklin Pony. In 2008, after its sale to Go-Ahead Group, Southern Vectis competed directly with the Isle of Wight Council's Wightbus school services. It duplicated routes and claimed term ticket fees for student passengers from the council. In September 2010, the Isle of Wight council engaged Southern Vectis to operate many school bus routes. Under the terms
Southern Vectis the company's "Island Breezer" liveried buses took a two-hour journey past the most illuminated houses on the island. For the 2008 tour, a stop at the Old World Tea Rooms in Godshill was added for a complimentary mince pie and a hot drink. In 2009, the company ran the "Sailbus" during Cowes Week. There was decreased patronage due to new fares and the service did not run the following year. Southern Vectis has increased its fares in reflection of its strong market position and lack of effective competition. Southern Vectis fares have also reflected the need to provide free transport