What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
Is This What You Want? and distinctive voices which have the potential of turning its owner into a superstar". Leng attributes the album's underachievement to the Beatles' inexperience as label owners. He says that they relied too heavily on establishing their artists with a hit single and that, after "Sour Milk Sea" had failed to become a hit, this formula left "Is This What You Want?" without an adequate marketing strategy. The album was issued on CD for the first time in November 1991, with the inclusion of bonus tracks such as "New Day", "Thumbin' a Ride", "How the Web Was Woven" and "Won't You