What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
Is This What You Want? John Barham would be credited for orchestration on "Is This What You Want?", Beatles producer George Martin can be heard on "Get Back" audio tapes from 10 January wondering whether Harrison, who had just walked out on the band, would be attending a strings overdubbing session Martin had arranged that evening for one of Lomax's tracks. Harrison originally considered giving his most successful composition, "Something", to Lomax to record,<ref name="Lewisohn/Mojo">Mark Lewisohn, "Something Else", in "Mojo Special Limited Edition", p. 118.</ref> after Lennon and McCartney had shown little interest in it during the "Get Back" sessions. Harrison instead offered the song