Howard Dietz disease. Howard Dietz Howard Dietz (September 8, 1896 – July 30, 1983) was an American publicist, lyricist, and librettist. Dietz was born in New York City. He attended Columbia College and then studied journalism at Columbia University. He also served as publicist/director of advertising for Goldwyn Pictures and later MGM and is often credited with creating Leo the Lion, its lion mascot, and choosing their slogan "Ars Gratia Artis". In 1942, he was made MGM's Vice President in Charge of Publicity. He held that position until his retirement in 1957. He began a long association with composer Arthur Schwartz when
Ars Amatoria college courses on Latin literature. It is possible that Edmond Rostand's fictionalized portrayal of Cyrano de Bergerac makes an allusion to the "Ars amatoria": the theme of the erotic and seductive power of poetry is highly suggestive of Ovid's poem, and Bergerac's nose, a distinguishing feature invented by Rostand, calls to mind Ovid's cognomen, Naso (from "nasus", 'large-nosed'). Ars Amatoria The Ars amatoria () is an instructional elegy series in three books by the ancient Roman poet Ovid. It was written in 2 CE. Book one of "Ars amatoria" was written to show a man how to find a woman.