Start (cereal) Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018 and replaced with the improved Honey Flavour Cars 3 Cereal. Vitamins and minerals: The cereal has had a number of different advertising campaigns, with its most notable
Cereal box prize columnist Tom Harris of the West Virginia "Gazette-Mail" lamented the passing of the send-in box-top prize in place of the in-box prize. The column humorously noted the family battles over cereal purchases which the in-box prizes instigated. In late 1974, the Federal Trade Commission considered banning television commercials which promoted cereal box prizes as a means of selling cereal. In 1996, General Mills distributed the PC video game "Chex Quest" on CD in boxes of Chex cereal. It was a total conversion based on id software's DooM engine. Cereal box prize A cereal box prize, also known as a cereal