BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Aero (chocolate) also has a different texture. The slogan for Aero in Australia during the 1980s was ""It's the bubbles of nothing that make it really something."" From the 1999 redesign and "singers" advertising campaign Aero's tagline was ""Have you felt the bubbles melt?"" This slogan was invented by Nick Welch, an advertiser and the father of Florence Welch of the indie band Florence and the Machine. The slogan in 2011 was "Irresistabubble", a revival of a 1980s campaign which also featured the word "Adorabubble", and was created by Salman Rushdie, during his time as an advertising copywriter. Normal Chunky Aero Bubbles