Fruit snack has not yet been settled. Kellogg's created "Fruit Winders" in the UK, which is similar to the American Fruit by the Foot by General Mills, only in fewer flavors. Unlike Fruit by the Foot, Fruit Winders contain no artificial colorings and each flavor is made with real purée derived from the fruit it represents (e.g. the strawberry flavour contains real strawberry purée). Fruit Winders were introduced in the UK and Ireland in 2001 under the Kellogg's brand. The product was first called "Real Fruit Winders", which was later changed to "Screamin Fruit Winders" before being changed finally to "Kellogg's Fruit
Fruit snack the only flavour to be sold as a single packets, but with two smaller winders. As of 2017, there had been a new flavor of Very Cherry added, and is sold only in select stores. The spin-off products were a squeezable product called Screamin Fruit Squidgers and gummy candies with a liquid centre, which were called Screamin Fruit Spurters. These were discontinued in 2006. The television adverts for Fruit Winders showed a fruit with eyes and a mouth being winded into a Fruit Winder by a character that was a humanoid version of the fruit it was harming, these ads