Counterculture of the 1960s of Timothy Leary to "Turn on, tune in, drop out", hoped to change society by dropping out of it. Looking back on his own life (as a Harvard professor) prior to 1960, Leary interpreted it to have been that of "an anonymous institutional employee who drove to work each morning in a long line of commuter cars and drove home each night and drank martinis ... like several million middle-class, liberal, intellectual robots." As members of the hippie movement grew older and moderated their lives and their views, and especially after US involvement in the Vietnam War ended in the
Turn on, tune in, drop out experience, peace and many other issues. In a 1988 interview with Neil Strauss, Leary said the slogan was "given to him" by Marshall McLuhan during a lunch in New York City. Leary added that McLuhan "was very much interested in ideas and marketing, and he started singing something like, 'Psychedelics hit the spot / Five hundred micrograms, that's a lot,' to the tune of a Pepsi commercial of the time. Then he started going, 'Tune in, turn on, and drop out. The phrase was used by Leary in a speech he delivered at the opening of a press conference in