Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Artis the Spoonman a major artist, appearing on stage with Frank Zappa in Eugene, Oregon, and at New York's Palladium, in 1981. In 1992 Artis made a guest appearance, (as local talent), at Bumbershoot, Seattle, which that year featured a lineup of acts including Soundgarden, who were to become instrumental in bringing Artis to the attention of a wider audience. In 1993 he published a compilation of his poems and short stories called "Artis-Aspirations to Manifestations from the Womb to the Void". In 1994, an NPR's "Morning Edition" focused on him and his artistic rejection of material values. His song "Wake Up Call"