Frankie Dettori time he has completely rededicated himself to riding. He was rewarded for his newfound dedication by becoming the British Champion Jockey in 2004. The Epsom Derby was the only British Classic Race Dettori had not won in his career, until his fifteenth attempt on 2 June 2007 on the Peter Chapple-Hyam trained Authorized. The following day he won the Prix du Jockey Club on Lawman, notching up a derby double. In 2007 Dettori became the face of "Jockey" yoghurt, sold across Europe, but especially popular in France. Controversial at first for its sweet flavour, Dettori's advertising campaign: "Frankie know whatta
Frankie Dettori would certainly seem to be a miracle that anyone got out of the crash alive". On 29 December of the same year he received an honorary MBE. Dettori was the retained jockey for the Godolphin racing stables, but it was announced in September 2012, that the retainer would not be renewed in 2013. He is well known for his distinctive "flying dismounts". He quit his position as a team captain on the BBC quiz "A Question of Sport" in 2003, when he was apparently stung by a question from a participant as to when he retired from riding. Since that