Hatchards Hatchards Hatchards is a branch of Waterstones, and claims to be the oldest bookshop in the United Kingdom, founded on Piccadilly in 1797 by John Hatchard. After one move, it has been at the same location on Piccadilly next to Fortnum and Mason since 1801, and the two stores are also neighbours in St. Pancras railway station as of 2014. It has a reputation for attracting high-profile authors and holds three Royal Warrants. The oldest bookshop in the United Kingdom, Hatchards was founded at 173 Piccadilly, London, by John Hatchard in 1797. It moved within Piccadilly in 1801, to No.189–190;
Simpsons of Piccadilly in 1934 Alexander Simpson wanted a store in which to stock the entire S Simpson range in central London. Wanting a location near Savile Row so that the foreign visitors to that street could go to examine Simpson clothes nearby for its high quality ready-to-wear tailoring, in 1935 the site of the old Geological Museum in Piccadilly was to be sold on a 99-year building lease, which Simpson won at auction for £11,000. The site had a frontage on both Piccadilly and on Jermyn Street (rear entrance) with a footprint of about and an easy walking distance from Savile Row.