Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Lion Cereal Colour: Caramel, Vitamins and Minerals: Vitamin C, Niacin, Pantothenic Acid, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid (Folacin), Vitamin B12, Calcium Carbonate and Iron." Lion Cereal (2011–present) nutrition per serving (100 grams): Originally, Lion Cereal was launched in the early 2000s. The early 2000s Lion Cereal had slightly different ingredients than the current Lion Cereal. The original Lion Cereal was sold for several years until being discontinued in 2003. It was discontinued for unknown and unclear reasons. 8 years later, the current Lion Cereal was launched in 2011. The new Lion Cereal has sold well so far, and has