Crop desiccation is used as a pre-harvest herbicide and harvest aid on cereal crops including wheat and oats and on oil seed rape. As a systemic herbicide it is not a true desiccant as it can take weeks rather than days for the crop to die back after application. In the UK, it began to be applied to wheat crops in the 1980s to control perennial weeds such as common couch which was very effective and meant that sowing of the next crop could occur sooner. Use as a harvest aid in the UK increased after the introduction of strobilurin fungicides which
Nesquik (cereal) has greatly benefited import stores, websites, and companies. These companies are able to sell Nesquik Cereal at a much higher price than its original price because the cereal cannot be easily obtained in the US and is no longer officially sold there. It is uncertain if Nestlé shall bring this product back to the United States, though many have pressured it to do so. Cereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several