Turn-On production. Many assumed the show's title was itself an implicit reference to Timothy Leary's pro-drug maxim, "Turn on, tune in, drop out". The network eventually replaced "Turn On" with a revival of "The King Family Show". The controversy led ABC to reject a pilot written by Norman Lear, stating that the lead character was "foul-mouthed, and bigoted", out of fear that it might anger its affiliates again. CBS liked it, picked it up as "All in the Family", and began airing it in 1971. In 2002, "Turn-On" was ranked number 27 on "TV Guide's" 50 Worst TV Shows of All
Timothy Leary drop out." In a 1988 interview with Neil Strauss, he said that this slogan was "given to him" by Marshall McLuhan when the two had lunch in New York City, adding, "Marshall was very much interested in ideas and marketing, and he started singing something like, 'Psychedelics hit the spot / Five hundred micrograms, that's a lot,' to the tune of [the well-known Pepsi 1950s singing commercial]. Then he started going, 'Tune in, turn on, and drop out.'" Though the more popular "turn on, tune in, drop out" became synonymous with Leary, his actual definition with the League for Spiritual