What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
You Are What You Is You Is", "Tinsel Town Rebellion" and two series of live albums, "Shut Up 'n Play Yer Guitar" and "You Can't Do That On Stage Anymore". Zappa had performed most of the material from "You Are What You Is" on a tour running from March to July 1980 with a band including Ike Willis and Ray White on guitar and vocals, Tommy Mars on keyboards, Arthur Barrow on bass and keyboards and David Logeman on drums. This band recorded the basic tracks of the album in the summer of 1980 after finishing the tour, with guitarist Steve Vai and vocalist Bob