Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Cereal growth staging scales Cereal growth staging scales Cereal growth staging scales attempt to objectively measure the growth of cereals. In agronomy, the "BBCH-scale for cereals"' describes the phenological development of cereals using the BBCH-scale. The phenological growth stages and BBCH-identification keys of cereals are: with stages 21 The Feekes scale is a system to identify the growth and development of cereal crops introduced by the Dutch agronomists Willem Feekes (1907-1979) in 1941. This scale is more widely used in the United States than other similar and more descriptive scales such as the Zadoks scale or the BBCH scale. Like other scales of crop