Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Mr. T Cereal of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal. Some collectors have collected Mr. T. Cereal, and some collectors have retained unopened boxes of it with the cereal still in the box. Mr. T Cereal appeared in the film "Pee Wee's Big Adventure", in which Pee Wee Herman held a box of the cereal and stated "I pity the poor fool that don't eat my cereal." After this, Pee-wee opened the box and poured the cereal over a dish of eggs and pancakes. It is part of the "I pity the fool" catchphrase that