Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Cereal (magazine) Cereal (magazine) Cereal is an independent biannual travel and style magazine based in Bath, United Kingdom. Each issue focuses on a select few destinations, with stories and interviews on design, art and style. Cereal was founded by Rosa Park (editor-in-chief) and Rich Stapleton (creative director) in 2012 as a quarterly publication. With Volume 9 (2015), Cereal changed to a biannual release schedule, publishing in March and September every year. Alongside the magazine, Cereal publish regular digital stories on their website, update online city guides, publish physical city guide books, and publish a number of other books. Cereal is a travel