Frankie Dettori time he has completely rededicated himself to riding. He was rewarded for his newfound dedication by becoming the British Champion Jockey in 2004. The Epsom Derby was the only British Classic Race Dettori had not won in his career, until his fifteenth attempt on 2 June 2007 on the Peter Chapple-Hyam trained Authorized. The following day he won the Prix du Jockey Club on Lawman, notching up a derby double. In 2007 Dettori became the face of "Jockey" yoghurt, sold across Europe, but especially popular in France. Controversial at first for its sweet flavour, Dettori's advertising campaign: "Frankie know whatta
Joe Mercer (jockey) soft going Mercer kept this John Dunlop trained colt towards the rear but steered him up the centre of the course to win a final big victory. The horse and jockey were cheered loudly all the way from the course to the unsaddling enclosure. Mercer's career total of 2,810 winners was exceeded only by Sir Gordon Richards, Lester Piggott, and Doug Smith at the time of his retirement, and subsequently only bettered by Pat Eddery (his niece's ex-husband), Willie Carson and Frankie Dettori. Shortly after his retirement, he was the subject of a biography by Richard Baerlein: "Joe Mercer The