Counterculture of the 1960s of Timothy Leary to "Turn on, tune in, drop out", hoped to change society by dropping out of it. Looking back on his own life (as a Harvard professor) prior to 1960, Leary interpreted it to have been that of "an anonymous institutional employee who drove to work each morning in a long line of commuter cars and drove home each night and drank martinis ... like several million middle-class, liberal, intellectual robots." As members of the hippie movement grew older and moderated their lives and their views, and especially after US involvement in the Vietnam War ended in the
Ninja Tune Steel, Ninja Tune has conducted regular podcast interviews with their roster under the name "The Ninja Tune Podcast". Hip hop label Big Dada was set up by journalist and writer Will Ashon in 1997. Big Dada was created with a similarly open-minded remit to sister label Ninja Tune, traversing the boundaries between hip hop, grime and ragga. Born out of a frustration over acts going unappreciated elsewhere, Big Dada swiftly cemented itself as a force in its own right. The name came up in reference to Ashon's love of Kool Keith, who he'd described in print as the "Mac Dada",