BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Moral Machine Moral Machine Moral Machine is an online platform, developed by Iyad Rahwan's Scalable Cooperation group at the Massachusetts Institute of Technology, that generates moral dilemmas and collects information on the decisions that people make between two destructive outcomes. The presented scenarios are often variations of the trolley problem, and the information collected would be used for further research regarding the decisions that machine intelligence must make in the future. For example, as artificial intelligence plays an increasingly significant role in autonomous driving technology, research projects like Moral Machine help to find solutions for challenging life-and-death decisions that will face self-driving