What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
Hell Is What You Make It Hell Is What You Make It Hell Is What You Make It is the third studio album by electronic rock duo Breathe Carolina. It was released on July 12, 2011 through Fearless Records. Recording for the album took place in Los Angeles, California between 2010-2011 whilst production was handled by Ian Kirkpatrick. Musically, the album is mainly rooted in dance, pop, trance and post-hardcore genres but also uses elements of electronic music and dubstep. The album received generally positive reviews from music critics, who commended its "catchiness" and "radio-friendly" songs. It debuted at number 42 on the "Billboard" 200, as