Prince of Wales's feathers Prince of Wales's feathers The Prince of Wales's feathers is the heraldic badge of the Prince of Wales. It consists of three white ostrich feathers emerging from a gold coronet. A ribbon below the coronet bears the motto (, "I serve"). As well as being used in royal heraldry, the badge is sometimes used to symbolise Wales, particularly in Welsh rugby union and Welsh regiments of the British Army. The badge has no connection with the native Princes of Wales. Its use is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of Edward III
Edward the Black Prince Germans and the first division of the army which followed were thrown into disorder; then the English force in ambush charged the second division on the flank, and as it began to waver the English men-at-arms mounted their horses, which they had kept near them, and charged down the hill. The prince kept Chandos by his side, and his friend did him good service in the fray. As they prepared to charge he cried: "John, get forward; you shall not see me turn my back this day, but I will be ever with the foremost", and then he shouted to