Howard Dietz Howard Dietz Howard Dietz (September 8, 1896 – July 30, 1983) was an American publicist, lyricist, and librettist. Dietz was born in New York City. He attended Columbia College and then studied journalism at Columbia University. He also served as publicist/director of advertising for Goldwyn Pictures and later MGM and is often credited with creating Leo the Lion, its lion mascot, and choosing their slogan "Ars Gratia Artis". In 1942, he was made MGM's Vice President in Charge of Publicity. He held that position until his retirement in 1957. He began a long association with composer Arthur Schwartz when they
What Does It Take (To Win Your Love) G (with Ellis Hall on vocals) covered this tune on his 1986 album "Duotones". What Does It Take (To Win Your Love) "What Does It Take (To Win Your Love)" is a 1968 song that was a 1969 hit single by Jr. Walker & The All Stars. The single was one of Jr. Walker's most successful releases, becoming a hit on both the R&B and pop singles charts. "What Does It Take (To Win Your Love)," written by Johnny Bristol, Harvey Fuqua, and Vernon Bullock, made it into the top five on the Hot 100, and became Jr. Walker's second