Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Dei Gratia Regina bust of the emperor or empress included the initials "D. G.", for the Latin "Dei Gratia". . Australian coins included the phrase "Dei Gratia Rex" or "Dei Gratia Regina" in some form, including abbreviations, until 1964. With the introduction of decimal coinage in 1966, the phrase was dropped. . Under Queen Victoria Canadian coins read "Dei Gratia Regina" Canadian coins minted from 1902 until 1910 under King Edward VII read "Dei Gratia Rex Imperator" which is Latin for "By the Grace of God, King and Emperor". The "Dei Gratia" portion was removed temporarily from Canadian coinage in 1911 and led