Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Nintendo Cereal System Nintendo Cereal System Nintendo Cereal System is a breakfast cereal which was produced by Ralston Cereals in 1988 and discontinued in 1989. The name of the cereal was based on the Nintendo Entertainment System, and represents two of the most popular video games for the NES at the time: "Super Mario Bros." and "The Legend of Zelda". Over the years, the cereal has been sold as memorabilia for collectors on online auction sites, at prices exceeding $100 per box. In 2010, a box was sold on eBay for over $200. The cereal box has two vertical bags inside, each containing