Cereal germ Cereal germ The germ of a cereal is the reproductive part that germinates to grow into a plant; it is the embryo of the seed. Along with bran, germ is often a by-product of the milling that produces refined grain products. Cereal grains and their components, such as wheat germ oil, rice bran oil, and maize, may be used as a source from which vegetable oil is extracted, or used directly as a food ingredient. The germ is retained as an integral part of whole-grain foods. Non-whole grain methods of milling are intended to isolate the endosperm, which is ground
Erewhon Organic Cereal Erewhon Organic Cereal Erewhon Organic Cereal (pronounced AIR-wahn) is a food brand specializing in pure ingredients and simply processed, organic whole foods that support digestive health. It was one of the first companies to introduce and market macrobiotic, organic whole foods in the United States. Its name is derived from the 1872 novel of the same name by Samuel Butler. In the satirical novel, "Erewhon" (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health. Since the early 1950s, Aveline Kushi and Michio Kushi had been introducing modern macrobiotics into the United States from