Life (cereal) Life (cereal) Life, stylized as life®, is a breakfast cereal formerly made solely of whole grain oats, but now also containing sugar, corn flour, whole wheat flour, and rice flour. It was introduced in 1961 by the Quaker Oats Company. The cereal is distinguished by its characteristic brown checkered squares, with a finer pattern than Chex cereal. Advertisements for Life cereal sport the slogan ""Life" is full of surprises". , with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal" with 20 grams of whole grains promoted in a red heart symbol.
Cereal box prize Cereal box prize A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box. Cereal box prizes and premiums have been distributed in four