BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Advertising elasticity of demand the quantity of a good demanded induced by a given percentage change in spending on advertising in that sector: In other words, the percentage by which sales will increase after a 1% increase in advertising expenditure assuming all other factors remain equal ("ceteris paribus"). AED is usually positive. Negative advertising may, however, result in a negative AED. AED can be used to make sure advertising expenses are in line, though an increase in demand might not be the only desired outcome of advertising. The rule of thumb combines the AED with a known price elasticity of demand (PED) for the