How Many Licks? remaining on the chart for 20 weeks. "How Many Licks?" also charted in several other countries. It peaked at number six on the Dutch Top 40 chart, and remained on the chart for 13 weeks. The single reached number seven on the Ultratop chart in the Flanders region of Belgium, also remaining on that chart for 13 weeks. It further peaked at number 58 on the German Singles Chart, remaining for eight editions. The song's music video, directed by Francis Lawrence, was shot in the Sylmar, Los Angeles neighborhood of Los Angeles on October 3 and 4, 2000, and premiered
How Many Licks? T. C. M. Tyree wrote that the focus on beauty standards in the video continued with Nicki Minaj's video for "Stupid Hoe". Lil' Kim rapped the first verses of "How Many Licks?" during a 2010 event at Irving Plaza. During the performance, she had a wardrobe malfunction and her top almost fell down. She also performed the song in 2012 as part of her Return of the Queen Tour, as well as during a one-night show at the Gramercy Theatre the following year, wearing a red bodysuit and long black hair. In 2013, American drag queen Alaska Thunderfuck sang a