How Many Licks? remaining on the chart for 20 weeks. "How Many Licks?" also charted in several other countries. It peaked at number six on the Dutch Top 40 chart, and remained on the chart for 13 weeks. The single reached number seven on the Ultratop chart in the Flanders region of Belgium, also remaining on that chart for 13 weeks. It further peaked at number 58 on the German Singles Chart, remaining for eight editions. The song's music video, directed by Francis Lawrence, was shot in the Sylmar, Los Angeles neighborhood of Los Angeles on October 3 and 4, 2000, and premiered
Strings (band) led them to an appearance on the show's second-season finale, airing on Pakistan's Independence Day (14 August 2009), in which they performed ""Titliyan"". In November Strings released the ""Titliyan"" music video, which did well on local music charts. In June 2010 Strings signed a one-year partnership with Abu Dhabi-based Etihad Airways as its brand ambassadors, promoting Pakistan in the global market with the band’s music. Peter Baumgartner, chief commercial officer for Etihad Airways, said he was "looking forward to witnessing how the Etihad brand name reached across the world through the music of Strings." Vocalist Faisal Kapadia said, "It is