What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are
Is This What You Want? the list of celebrated contributors, Lomax's "stylish compositions and superb voice were equal to such esteemed company". In his preview of the label's 2010 reissues, for "Rolling Stone", David Fricke listed it third among his top five non-Beatle Apple albums, writing: "["Is This What You Want?"] often sounds like a student edition of Delaney and Bonnie's gospel-spiced R&B with some odd jarring touches … But 'Sour Milk Sea' is dynamite, the title track bears a neat eerie resemblance to 'I Am the Walrus' in the opening measures, and Lomax is a formidable voice, in the gruff, chesty British tradition of