Watership Down science fiction writer and conservative social commentator writing in the "National Review", declared that the novel was "pleasant enough, but it has about the same intellectual firepower as Dumbo." He pilloried it further: ""Watership Down" is an adventure story, no more than that: rather a swashbuckling crude one to boot. There are virtuous rabbits and bad rabbits: if that’s allegory, "Bonanza" is an allegory." John Rowe Townsend notes that the book quickly achieved such a high popularity despite the fact that it "came out at a high price and in an unattractive jacket from a publisher who had hardly been
Watership Down (film) a 'U' certificate (suitable for all ages, similar to the MPAA's "G" rating), deciding that "whilst the film may move children emotionally during the film's duration, it could not seriously trouble them once the spell of the story is broken and a 'U' certificate was therefore quite appropriate". In 2012, the BBFC admitted that it had "received complaints about the suitability of Watership Down at U almost every year since its classification". In the U.S. the film was rated PG due to the violent scenes. This attitude was extended when the animated "Watership Down" TV series was marketed with the