Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Crop weed Crop weed Crop weeds are weeds that grow amongst crops. Examples of crop weeds include chickweed, barnyard grass, dandelion, striga and fallopia japonica. Despite the potential for some crop weeds to be used as a food source, many can also prove harmful to crops, both directly and indirectly. Crop weeds can inhibit the growth of crops, contaminate harvested crops and often spread rapidly. They can also host crop pests such as aphids, fungal rots and viruses. Cost increases and yield losses occur as a result. Striga, one of the main cereal crop weeds in Sub-Saharan Africa, commonly causes yield losses