What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are
Brown Bear, Brown Bear, What Do You See? White Dog, Black Sheep, a Goldfish, a Teacher or a Mother, and Students or Children. The 1984 British edition of the book substitutes a monkey for the teacher. Carle explained that variations in text between editions (mostly on the last page) were due to Martin, and that he made new illustrations to go with the changes. Carle and Martin published three spin-off books: "Polar Bear, Polar Bear, What Do You Hear?" (1991) uses zoo animals and sounds; "Panda Bear, Panda Bear, What Do You See?" (2003), endangered species; and "Baby Bear, Baby Bear, What Do You See?" (2007), North American