Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Cereal growth staging scales development, the Feekes scale is useful in planning management strategies that incorporate plant growth information for the use of pesticides and fertilizers to avoid damaging the crop and/or maximize crop yield. The Zadoks scale is a cereal development scale proposed by the Dutch phytopathologist Jan C. Zadoks that is widely used in cereal research and agriculture. Knowing the stages of development of a crop is critical in many management decisions that growers make. They are represented on a scale from 10 to 92. For example, in some countries, nitrogen and herbicide applications must be completed during the tillering stage. In