BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Self-driving car liability Self-driving car liability Increases in the use of autonomous car technologies (e.g. advanced driver-assistance systems) is causing incremental shifts in the responsibility of driving, with the primary motivation of reducing the frequency of on the road accidents. Liability for incidents involving self-driving cars is a developing area of law and policy that will determine who is liable when a car causes physical damage to persons or property. As autonomous cars shift the responsibility of driving from humans to autonomous car technology, there is a need for existing liability laws to evolve in order to fairly identify the appropriate remedies for