Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Lion Cereal Colour: Caramel, Vitamins and Minerals: Vitamin C, Niacin, Pantothenic Acid, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid (Folacin), Vitamin B12, Calcium Carbonate and Iron." Lion Cereal (2011–present) nutrition per serving (100 grams): Originally, Lion Cereal was launched in the early 2000s. The early 2000s Lion Cereal had slightly different ingredients than the current Lion Cereal. The original Lion Cereal was sold for several years until being discontinued in 2003. It was discontinued for unknown and unclear reasons. 8 years later, the current Lion Cereal was launched in 2011. The new Lion Cereal has sold well so far, and has