Triples (cereal) Triples (cereal) Triples was a breakfast cereal produced by General Mills in the 1990s that was similar to Rice Krispies. The name was derived from the three grains — corn, wheat, and rice — that the product was composed of. A television commercial for Triples involved participants shaking their heads three times to a strange sound (a "triple take"). Consumer surveys reported that it made the milk a perfect level of sweetness while only using 4g of sugar per serving. A box of Triples was often featured alongside other cereals on a shelf in Jerry's kitchen on the sitcom "Seinfeld".
Jordans (cereal) itself became a museum in 2015, with the opening of a visitor centre on the site after production transferred to a new facility in Biggleswade's Saxon Gate development area. It is the UK's fourth largest cereals manufacturer after Kelloggs, Nestlé and Weetabix. 25% of their produce is exported, with France being an important market; half their exports go there, and it is the country's best-selling muesli cereal. The brand leader of crunchy muesli in the UK is their "Luxury Crunchy". They belong to the Association of Cereal Food Manufacturers, which is a member of the European Breakfast Cereal Association. Types