MV Cowal in 1954. She inaugurated the regular Wemyss Bay to Rothesay car ferry service, on 1 October 1954 and remained in the upper Clyde for her whole career. From 1957 the three "A, B, C" sisters were working interchangeably. In May 1970, "Cowal" inaugurated a short-lived seasonal Fairlie-Tarbert-Brodick service. When this ended in September 1971, "Cowal" operated between Largs and Millport, until displaced in March 1972 by the former Skye ferry on the quicker Largs to Cumbrae Slip run. With linkspans at Gourock and Dunoon, the hoist-loading "Bute" and "Cowal" were restricted to the Wemyss Bay to Rothesay crossing, where "Cowal"
Cowal the south to Rhubodach on the Isle of Bute. Much of Cowal was once held by the Lamonts. Later, the Campbells came to be one of the most powerful families in Cowal. The Cowal peninsula is bounded by Loch Fyne on the west and Loch Long and the Firth of Clyde on the east. It is separated from the Isle of Bute by the deep narrow straits of the Kyles of Bute. The coastline is incised by deep sea lochs, principally Loch Riddon, and Loch Striven. These split the southern half of Cowal into three narrower peninsulas; on the west,