Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Nesquik (cereal) Flavouring: Vanillin, Vitamins and Minerals: vitamin C, niacin, pantothenic acid, vitamin B6, riboflavin (B2), thiamin (B1), folic acid (Folacin), vitamin B12, calcium carbonate and iron. Nutritional information for Nesquik Cereal per 100-gram serving: Nesquik cereal was sold in the US since its inception. Though Nesquik ready-to-drink milks, mixes, and syrups sold very well, Nesquik cereal sales always lagged behind its competitor, Cocoa Puffs. Cocoa Puffs were a much more recognizable product, and many more people in America were familiar with it than Nesquik Cereal. Cereal Partners began to aggressively market Nesquik Cereal, and it sold much better. Though Cocoa Puffs