Cowal known as the "Rest and Be Thankful". In Victorian times tourism began to take hold on the Clyde coast. Steam propulsion started in 1812 and by the end of the 19th century, paddle steamers ferried thousands of Glaswegians "doon the watter" from Broomielaw in the city centre to holiday resorts including Dunoon on the Cowal. The Cowal Way stretches for over 57 miles through Cowal, from Portavadie on the southeastern shore of Loch Fyne leading to Inveruglas on Loch Lomond, in the Loch Lomond and The Trossachs National Park. The Cowal Highland Gathering, the annual highland games, are held annually
Highland Scottish Initially, upon deregulation, Highland continued to enjoy the monopoly position across much of its operating area. Competition started around Fort William with the arrival of a new company, Gaelic Bus, owned by Alexander MacConnacher, Brecklet, Ballachulish. However, it was the competition in the biggest town in the Highland Scottish network that was to prove controversial. Highland Scottish was the sole operator in Inverness and provided all bus services in and around the town. However, in May 1988, a group of ex-Highland drivers formed Inverness Traction Ltd, operating a fleet of leased minibuses and operating in parallel to Highland's Inverness network.