Clackers cereal Clackers cereal Clackers was the name of a breakfast cereal that the General Mills Corporation manufactured and marketed from 1968 to 1973. Noted primarily for being promoted through TV commercials in which a box of the cereal would suddenly appear and interrupt some other activity, Clackers was a wheat-based breakfast cereal whose flavor was intended to be similar to that of graham crackers. Each individual piece of the cereal was almost large enough to fit onto a teaspoon, and the shape of a typical piece resembled a small gear with a hole in the center. Pre-sweetened, promoted as being nutritious,
American Association of Cereal Chemists American Association of Cereal Chemists AACC International (formerly the American Association of Cereal Chemists) is a non-profit professional organization of members who are specialists in the use of cereal grains in foods. Founded in 1916, they are headquartered in Eagan, Minnesota. AACC International has 13 active sections. Five of the fourteen active sections are located outside of the United States and they are located in western Canada, Australia, Japan, Latin America, and southern Africa, specifically South Africa. AACC Intl. has eleven divisions. These include biotechnology, carbohydrate, education, engineering/processing, flavor/ingredient, milling/baking, nutrition, protein, rheology, rice, and student. AACC publishes "Cereal Chemistry",