How Many Licks? remaining on the chart for 20 weeks. "How Many Licks?" also charted in several other countries. It peaked at number six on the Dutch Top 40 chart, and remained on the chart for 13 weeks. The single reached number seven on the Ultratop chart in the Flanders region of Belgium, also remaining on that chart for 13 weeks. It further peaked at number 58 on the German Singles Chart, remaining for eight editions. The song's music video, directed by Francis Lawrence, was shot in the Sylmar, Los Angeles neighborhood of Los Angeles on October 3 and 4, 2000, and premiered
How Many Licks? song as an example of how Sisqó pushed the envelope of sexuality in popular culture. Brittany Vincent of "Billboard" noted it as an example of how the rapper was unafraid of exploring sex in her music. An editor for Apple Music included the song on its "Lil' Kim Essentials" playlist, writing that Lil Kim' "more than held her own as an agile and self-possessed MC who pushed hip-hop toward its unalloyed id". However, African-American studies professor Mark Anthony Neal criticized the single for perpetuating the sexual objectification of women. Comparing "How Many Licks?" with American singer Tweet's 2002 song "Oops