Prince of Wales's feathers Prince of Wales's feathers The Prince of Wales's feathers is the heraldic badge of the Prince of Wales. It consists of three white ostrich feathers emerging from a gold coronet. A ribbon below the coronet bears the motto (, "I serve"). As well as being used in royal heraldry, the badge is sometimes used to symbolise Wales, particularly in Welsh rugby union and Welsh regiments of the British Army. The badge has no connection with the native Princes of Wales. Its use is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of Edward III
British prince a title conferred on the eldest son of the sovereign since the reign of Edward I of England. In the Kingdom of Scotland, even though an honorific principality was created by James I, the heir-apparent was only referred to as Duke of Rothesay. Some others include John, brother of Richard the Lionheart and later King John, who is sometimes called Prince John. After the accession of George I (the first monarch from the House of Hanover), it became customary for the sons of the sovereign and grandsons of the sovereign in the male line to be titled 'Prince' and styled