What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
You Are What You Is (song) You Are What You Is (song) "You Are What You Is" is a single which Frank Zappa released from his 1981 album of the same title. The song is known for going out of its way to use improper English, basically mocking the rest of its context. It was the B-side for 1982 single "Valley Girl". This song was also remixed for the 1984 album "Thing-Fish". The lyrics, which essentially tell the listener to be themselves and embrace their culture, tell the stories of two young men, both of whom Zappa describes as "foolish". The first man is from a