Start (cereal) Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018 and replaced with the improved Honey Flavour Cars 3 Cereal. Vitamins and minerals: The cereal has had a number of different advertising campaigns, with its most notable
Bill & Ted's Excellent Cereal cereal, and challenged an audience member to eat a bowl, which he did. Bill & Ted's Excellent Cereal Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s. It was promoted with the branding slogan "A Most Awesome Breakfast Adventure". The magazine "Mental Floss" ranked it first in their list of the 10 best marketing-inspired breakfast cereals. The cereal was made by Ralston Purina, which at the time sold food products for both humans and animals. The cereal was cinnamon-flavored and had mini music-themed marshmallows, although