Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Ars Conjectandi Colin Maclaurin. Jacob's program of applying his art of conjecture to the matters of practical life, which was terminated by his death in 1705, was continued by his nephew Nicolaus Bernoulli, after having taken parts verbatim out of "Ars Conjectandi", for his own dissertation entitled "De Usu Artis Conjectandi in Jure" which was published already in 1709. Nicolas finally edited and assisted in the publication of "Ars conjectandi" in 1713. Later Nicolaus also edited Jacob Bernoulli's complete works and supplemented it with results taken from Jacob's diary. Pierre Rémond de Montmort, in collaboration with Nicolaus Bernoulli, wrote a book on