Bridal Chorus Bridal Chorus The "Bridal Chorus" () from the 1850 opera "Lohengrin" by German composer Richard Wagner – who also wrote the libretto – is a march played for the bride's entrance at many formal weddings throughout the Western world. In English-speaking countries it is generally known as "Here Comes the Bride" or "Wedding March", though "wedding march" refers to any piece in march tempo accompanying the entrance or exit of the bride, notably Felix Mendelssohn's "Wedding March". The piece was made popular when it was used as the processional at the wedding of Victoria the Princess Royal to Prince Frederick
Here Comes the King owner of the Anheuser-Busch wholesaler in Boise, is a prominent supporter of Boise State University, and the band hall bears his name. The Arizona State University Sun Devil Marching Band once played this song when they received sponsorship from the local Anheuser-Busch distributor. Since then, the campus and stadium have "gone dry," or stopped serving alcoholic beverages, and the song has fallen out of favor. The alumni band still plays the song in recognition of the past. Here Comes the King "Here Comes the King" is a well-known advertising jingle written for Budweiser, whose slogan is "The King of Beers."