Prince of Wales's feathers Prince of Wales's feathers The Prince of Wales's feathers is the heraldic badge of the Prince of Wales. It consists of three white ostrich feathers emerging from a gold coronet. A ribbon below the coronet bears the motto (, "I serve"). As well as being used in royal heraldry, the badge is sometimes used to symbolise Wales, particularly in Welsh rugby union and Welsh regiments of the British Army. The badge has no connection with the native Princes of Wales. Its use is generally traced back to Edward, the Black Prince (1330–1376), eldest son and heir apparent of Edward III
Investiture of the Prince of Wales The tradition of investing the heir apparent of the English, and subsequently the British, monarch with the title of "Prince of Wales" began in 1301, when King Edward I of England, having completed the conquest of Wales, gave the title to his heir apparent, Prince Edward (later King Edward II of England). Investiture is not necessary to be created Prince of Wales. Peers were also invested, but investitures for peers ceased in 1621, at a time when peerages were being created so frequently that the investiture ceremonies became cumbersome. Most investitures for Princes of Wales were held in front of