Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Lion Cereal been a commercial success. Lion Cereal Lion Cereal is a breakfast cereal, manufactured by Nestlé. Lion Cereal is based on Nestlé's popular Lion Bar. Lion Cereal is based on the Lion Bar, which comprises a filled wafer, caramel, and crisp cereal, covered in milk chocolate. The cereal consists of whole-grain cereal, with a caramel paste, and the same whole-grain cereal with cocoa. Lion Cereal is fortified with many vitamins, such as Vitamin B12, Vitamin B6, Vitamin B2, Vitamin B1, and niacin. This does not have any crisp cereal, as Lion Bars do, but instead has a flake-shaped whole-grain cereal in