Metro-Goldwyn-Mayer consultant not involved in the process, said "It's a prudent move for them. Downsizing and relocating to a space that is still prominent but not overly ostentatious and burdened by expenses is fundamental for their survival." MGM vacated its namesake tower on August 19, 2011. The studio's official motto, ""Ars Gratia Artis"", is a Latin phrase meaning "Art for art's sake". It was chosen by Howard Dietz, the studio's chief publicist. The studio's logo is a roaring lion surrounded by a ring of film inscribed with the studio's motto. The logo, which features Leo the Lion, was created by Dietz
Dei Gratia Regina 17th-century Swedish silver medal depicts Karl XI, bearing the inscription "CAROLVS XI DEI GRATIA SVEC GOTH VANDAL REX" (Karl XI, with God's grace, King of the Svears, Goths and Vandals), the reverse depicting Ulrika Eleonora with the inscription "VLRICA ELEONORA DEI GRATIA REGINA SVECIAE" (Ulrika Eleonora, with God's grace, Queen of Sweden). Although some Swedish coins continue to bear the bust of the monarch, the phrase is no longer on the coins. United Kingdom coins have for some time included the phrase "Dei Gratia Regina (or Rex) Fid Def" or some form of it. Current Elizabeth II coins have the