Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Krave (cereal) Krave to the North American market in two flavors/varieties: Krave in the United States is a different recipe than in the United Kingdom. The U.S. version is darker yellow and has a sweeter taste. In India Kellogg's Krave is marketed as Kellogg's Chocos Fills. Krave (cereal) Krave is a chocolate cereal made by the Kellogg Company. The concept of chocolate filled cereal was introduced by Telma in Israel. Their product was launched in 1994 and called Kariot (כריות), which in Hebrew means pillows. Kellogg launched their version of it in the UK in 2010, marketed under the slogan "Taste Unleashed",