Serendipity 3 a 1960s photograph of Andy Warhol and Serendipity 3 co-founder Stephen Bruce. There is also a Serendipity 3 in Harajuku, in Tokyo, Japan. Serendipity 3 has appeared prominently in at least two major movies. The movie most associated with the restaurant is its namesake "Serendipity". Released in 2001, it centers on a couple that meet by chance while shopping at Bloomingdale's, and share dessert at the restaurant later that same night. "One Fine Day", released in 1996, also has a scene in the restaurant, featuring the Frrrozen Hot Chocolate. "Trust the Man", released in 2006, includes a scene of David
Kate Spade New York classic shapes, colors and fabrics into a now iconic square bag with a little black label sewn to the outside of the bag that said “Kate Spade New York.” Their main target market at this time was the upper middle class. In 1996, Spade's company opened its first shop in New York City's SoHo. Kate Spade rose in eight months after a journalist at Cleveland Research Co. recommended buying the shares because of the brand’s growth potential. Everywhere people went in New York from about 1997-2000, it would have been impossible to avoid seeing women carrying that simple nylon bag.