BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
The Smile Machine The Smile Machine "The Smile Machine" is an art work created in 1992 by the artist Dick Turner. The idea was later used without the artist's authorization for an advertising campaign during the Winter Olympics in Lillehammer, Norway in 1994. This led to a dispute involving the Embassy of Norway in Washington, D.C. and the Lillehammer Olympic Organizing Committee. "The Smile Machine" consists of two plastic hooks (sustaining rods) connected by two lengths of elastic (the joy strap) which are held together by a plastic buckle (the calibration buckle). They come with "The Thirty Points of Ideaism", a series of