BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Old man's car General Motors said that for the Saturn "you don't have to overcome preconceived public notions", whereas the fact that Buick "is an old person's car is a notion that's constantly reinforced by the media", making it easier to grow a brand like Saturn.) One part of doing so was an advertising campaign aimed at shedding the old man's car preconception, involving the slogan "This is not your father's Oldsmobile." Kassof states that the advertising campaign was a flop, and further opines that it may indeed have backfired, reinforcing and even introducing the old man's car preconception in the minds of