Smarties 'your' colours!" However, the redesigned 2015 box seems to have reverted to the original "Do you eat the red ones last?" slogan. The German Smarties slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties"). In South Africa the slogan is "Wot a lot I got". This is often printed on one of the sides of the Smarties box in brown lettering simply as a single word, "Wotalotigot". Smarties Smarties are a colour-varied sugar-coated chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the UK, and are currently produced
Slogan integrate these components into a successful brand image, as they would not integrate together towards a common image. Slogan A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The "Oxford Dictionary of English" defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The word slogan is