BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Classic Car Weekly Classic Car Weekly Classic Car Weekly is a British car newspaper published by the Bauer Media Group. Launched in 1990 by Emap, "Classic Car Weekly" comes out weekly on a Wednesday, and majors on news and auction coverage, as well as running regular articles on buying, selling, maintaining and driving classic cars. The current editor is David Simister. It is a newsprint A3-sized publication, and primarily carries a mixture of private-seller advertising and editorial articles. From 2002 to the end of 2009 the title was published under licence by Kelsey Publishing, Bauer Media, which had bought EMAP's consumer magazines in