Force (cereal) Force (cereal) Force, first produced in 1901 by Force Food Company, one of three American companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim, was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. The first advertising copy for the new product described the cereal as "The Food That is all Food", the advertising images showed rosy-cheeked children, and it was sold
Mr. T Cereal of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal. Some collectors have collected Mr. T. Cereal, and some collectors have retained unopened boxes of it with the cereal still in the box. Mr. T Cereal appeared in the film "Pee Wee's Big Adventure", in which Pee Wee Herman held a box of the cereal and stated "I pity the poor fool that don't eat my cereal." After this, Pee-wee opened the box and poured the cereal over a dish of eggs and pancakes. It is part of the "I pity the fool" catchphrase that