Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Lion Cereal Colour: Caramel, Vitamins and Minerals: Vitamin C, Niacin, Pantothenic Acid, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid (Folacin), Vitamin B12, Calcium Carbonate and Iron." Lion Cereal (2011–present) nutrition per serving (100 grams): Originally, Lion Cereal was launched in the early 2000s. The early 2000s Lion Cereal had slightly different ingredients than the current Lion Cereal. The original Lion Cereal was sold for several years until being discontinued in 2003. It was discontinued for unknown and unclear reasons. 8 years later, the current Lion Cereal was launched in 2011. The new Lion Cereal has sold well so far, and has