Clackers cereal Clackers cereal Clackers was the name of a breakfast cereal that the General Mills Corporation manufactured and marketed from 1968 to 1973. Noted primarily for being promoted through TV commercials in which a box of the cereal would suddenly appear and interrupt some other activity, Clackers was a wheat-based breakfast cereal whose flavor was intended to be similar to that of graham crackers. Each individual piece of the cereal was almost large enough to fit onto a teaspoon, and the shape of a typical piece resembled a small gear with a hole in the center. Pre-sweetened, promoted as being nutritious,
Honeycomb (cereal) Honeycomb (cereal) Honeycomb is a breakfast cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. At the end of 2006, Post changed the formula for this popular cereal to improve its health content. This change, although tested by Post beforehand to positive reviews, received mainly negative reviews from consumers. Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals) introduced a new "Improved Taste" version of the cereal that, the company claimed, would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product."