What You See Is What You Get (book) doing, (b) making better and cheaper products than the market leaders, and (c) not focusing on the exclusive or more expensive parts of the market, rather selling to the mass market. What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful
Is This What You Want? to Joe Cocker before the Beatles recorded it for their "Abbey Road" album. The US version of "Is This What You Want?", which was issued two months after the British release, included "New Day", a Lomax composition that was originally intended as a standalone single. Lomax later said he had to push to persuade Apple that it was worth recording. The sessions in March–April 1969 were his first as a producer, supported by longtime Beatles associate Mal Evans. Lomax also worked closely with Barham on the song's descending brass parts. The backing musicians were previously listed as Clapton, Starr and