What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are
Is This What You Want? the Walrus",<ref name="Staunton/RM 04">Terry Staunton, "Jackie Lomax: "Is This What You Want?"", "Record Collector", July 2004; available at Rock's Backpages (subscription required; retrieved 31 October 2012).</ref> and, conversely, pre-empting the similar-sounding "Come Together" by a full year.<ref name="Unterberger/AM">Richie Unterberger, "Jackie Lomax "Is This What You Want?"", AllMusic (retrieved 31 October 2012).</ref> Recording for "Is This What You Want?" began at EMI Studios in London in June 1968 and continued through the summer in between Harrison's work on the Beatles' White Album. While working alone at Trident Studios, down the hall from where the band were recording, Lomax was invited to