Start (cereal) promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can". Several also featured British Tour de France rider Robert Millar. Start (cereal) Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018
Cereal leaf beetle Cereal leaf beetle The cereal leaf beetle ("Oulema melanopus") is a significant crop pest, described by Carl Linnaeus in 1758. One generation of this beetle is produced a year. Adults feed before winter and spend most of their overwintering time in protected areas such as wind rows, crop stubble, and tree bark crevices. Adults mate once the temperature warms to above 9–10 degrees Celsius (or 44.6 degrees F) and females have a relatively long laying period (about 45–60 days), when they deposit eggs on the undersides of leaves. The larvae hatch in 7–15 days, and start the most damaging eating