Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Cereal box prize columnist Tom Harris of the West Virginia "Gazette-Mail" lamented the passing of the send-in box-top prize in place of the in-box prize. The column humorously noted the family battles over cereal purchases which the in-box prizes instigated. In late 1974, the Federal Trade Commission considered banning television commercials which promoted cereal box prizes as a means of selling cereal. In 1996, General Mills distributed the PC video game "Chex Quest" on CD in boxes of Chex cereal. It was a total conversion based on id software's DooM engine. Cereal box prize A cereal box prize, also known as a cereal