Orange (colour) philosophy of ancient China, orange was the colour of transformation. In China and India, the colour took its name not from the orange fruit, but from saffron, the finest and most expensive dye in Asia. According to Confucianism, existence was governed by the interaction of the male active principle, the "yang", and the female passive principle, the "yin". Yellow was the colour of perfection and nobility; red was the colour of happiness and power. Yellow and red were compared to light and fire, spirituality and sensuality, seemingly opposite but really complementary. Out of the interaction between the two came orange,
Hull Colour Pages and advertisers that it was necessary to split the directory into two separate books, business and residential. "Hull Colour Pages" continued to grow and in 1998 produced the UK's first full-colour business directory, changing the directory's name from "Hull Yellow Pages" to Hull Colour Pages in the process. After a rebrand of Kingston Communications to KC in 2010 the "Hull Colour Pages" was renamed "KC Colour Pages". In 1999 "Hull Colour Pages" launched its Online Directory which, whilst not the UK's first online directory, set the scene for further innovation when, in 2004, "Hull Colour Pages" launched the UK's first