Breakfast cereal Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. Ranger Joe, the first pre-sweetened breakfast cereal, and little more than candy-coated puffed wheat or rice, was introduced in the US in 1939. After World War II, the big breakfast cereal companies—now including General Mills, who entered the market in 1924 with Wheaties—increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look
Nesquik (cereal) Flavouring: Vanillin, Vitamins and Minerals: vitamin C, niacin, pantothenic acid, vitamin B6, riboflavin (B2), thiamin (B1), folic acid (Folacin), vitamin B12, calcium carbonate and iron. Nutritional information for Nesquik Cereal per 100-gram serving: Nesquik cereal was sold in the US since its inception. Though Nesquik ready-to-drink milks, mixes, and syrups sold very well, Nesquik cereal sales always lagged behind its competitor, Cocoa Puffs. Cocoa Puffs were a much more recognizable product, and many more people in America were familiar with it than Nesquik Cereal. Cereal Partners began to aggressively market Nesquik Cereal, and it sold much better. Though Cocoa Puffs