BMW build 1 billion euro car factory in Hungary. The new plant, to be built near the city of Debrecen about 230 kilometers east of Budapest, will have a production capacity of 150,000 cars a year. The slogan 'The Ultimate Driving Machine' was first used in North America in 1974. In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'. BMW has garnered a reputation in Britain over the years for its April Fools pranks, which
Virginia is for Lovers interracial marriage in the United States after an interracial couple were issued jail sentences for marrying in violation of Virginia law. The ad agency which designed the slogan has denied intent to connect the slogan to that court case. Virginia is for Lovers "Virginia is for Lovers" is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969, it has become a well-recognized and often imitated part of American jargon. In 2012, "Advertising Age" called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 years." A team led by David