Breakfast cereal to General Foods. In 1985, Philip Morris Tobacco Company bought General Foods for $5.6 billion and merged it with its Kraft division. Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the "Cereal Capital of the World". In 1902 Force wheat flakes became the first ready-to-eat breakfast cereal introduced into the United Kingdom. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. In the 1930s, the first puffed cereal, Kix, went on the market. At the 1904 World Fair, the Quaker
Honeycomb (cereal) clubhouse called the Honeycomb Hideout in which the visitor had arrived, initially hostile, and exclaimed a need for a "big" taste. Then, the kids had introduced the visitor to the cereal, winning over the visitor, examining the size of the cereal bits with a tape measure and singing the jingle: During the 1980s, the cereal offered the Honeycomb Hideout Club for children, distributing badges, membership cards and clubhouse toy incentives on specially marked box tops. The jingle was spoofed on the "Futurama" episode entitled "The Sting" in 2003. Honeycomb Kid sought what he called "The Honeycomb Secret." Honeycomb Kid had