Frankie Dettori time he has completely rededicated himself to riding. He was rewarded for his newfound dedication by becoming the British Champion Jockey in 2004. The Epsom Derby was the only British Classic Race Dettori had not won in his career, until his fifteenth attempt on 2 June 2007 on the Peter Chapple-Hyam trained Authorized. The following day he won the Prix du Jockey Club on Lawman, notching up a derby double. In 2007 Dettori became the face of "Jockey" yoghurt, sold across Europe, but especially popular in France. Controversial at first for its sweet flavour, Dettori's advertising campaign: "Frankie know whatta
High-Rise (horse) strongly under pressure to win by a neck from Sadian. After the race, Cumani described High-Rise as "a very nice horse" with "a real turn of foot", but seemed undecided about running him in the Derby. The favourite for the 1998 Derby was the filly Cape Verdi, winner of the 1,000 Guineas, who was ridden by Frankie Dettori. Her main danger was expected to come from the Ballydoyle colts Second Empire and King of Kings, with High-Rise being largely ignored as a 20/1 outsider, despite being the only unbeaten horse in the field. Ridden by Olivier Peslier, High-Rise was held