Smarties 'your' colours!" However, the redesigned 2015 box seems to have reverted to the original "Do you eat the red ones last?" slogan. The German Smarties slogan is "Viele, viele bunte Smarties" (which translates as "lots and lots of colourful Smarties"). In South Africa the slogan is "Wot a lot I got". This is often printed on one of the sides of the Smarties box in brown lettering simply as a single word, "Wotalotigot". Smarties Smarties are a colour-varied sugar-coated chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the UK, and are currently produced
DEKA (New Zealand) to DEKA, which launched with 90 stores. The launch was supported with a large advertising campaign of print and TV advertising with the "I Feel Good" slogan, using the James Brown "I Got You" song. DEKA used the "I Feel Good" slogan until 1996. DEKA joined with Farmers Trading Company in 1992 to create Farmers Deka Limited. 1996 saw the launch of DEKA's new slogan "You Know Where" which was later changed to "Better value, every day". By 2001 DEKA store numbers had reduced to 60. On 30 July 2001, the DEKA brand ceased to operate in New Zealand. Its