Welsh rarebit butter over the bottom of a plate, lay the cheese on, pour in two or three spoonfuls of white wine, cover it with another plate, set it over a chafing-dish of hot coals for two or three minutes, then stir it till it is done and well mixed. You may stir in a little mustard; when it enough lays it on the bread, just brown it with a hot shovel. Served with an egg on top, a Welsh rarebit is known as a "buck rabbit" or a "golden buck". Welsh rarebit blended with tomato (or tomato soup) is known as
Dream of the Rarebit Fiend dish. The character awakens in the closing panel and regrets having eaten the rarebit. The dreams often reveal unflattering sides of the dreamers' psyches—their phobias, hypocrisies, discomforts, and dark fantasies. This was in great contrast to the colorful fantasy dreams in McCay's signature strip "Little Nemo", which he began in 1905. Whereas children were "Nemo"s target audience, McCay aimed "Rarebit Fiend" at adults. The popularity of "Rarebit Fiend" and "Nemo" led to McCay gaining a contract in 1911 with William Randolph Hearst's chain of newspapers with a star's salary. His editor there thought McCay's highly skilled cartooning "serious, not funny",