Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Duquesne Brewery Clock the clock when it took over in 1999, paying $5,000 a month to show its logo on the face. In 2002, Equitable Gas paid to have their name placed on the clock. In October 2009, AT&T took over the rights to advertise on the clock and has redesigned the face to display the traditional blue and white AT&T logo. As of 2017, the clock is running without advertising. The clock is featured prominently in the 1983 movie "Flashdance". Duquesne Brewery Clock Located on the Duquesne Brewing Company building in Pittsburgh, Pennsylvania, the Duquesne Brewery Clock was the largest single-face clock