Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Stones Brewery and the canned version at their Burton brewery. The cask product was initially contract brewed at the Highgate Brewery in Walsall, West Midlands, before moving to Everards of Leicester in 2005. The cask product ceased production in June 2012. Stones Bitter has suffered a decline in sales since the closure, and a member of the Bass board of directors that took the decision to close the brewery has admitted that, given the subsequent resurgence in golden ales and local provenance in beer, the decision to close the brewery was the wrong one. Retrospectively, he argues that Bass should have backed