Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Ayinger Brewery Ayinger Brewery The Ayinger Brewery ( ; ) is a brewery in Aying, Bavaria, Germany, about 25 km from Munich. Approximately 10% of Ayinger beers are exported, mainly to Italy, the United States, and the rest of Europe. Ayinger beers have been frequent award winners in international beer competitions. For some years, a range of beer was brewed under the "Ayingerbrau" name by Samuel Smith's Brewery in Tadcaster, England. Although the Ayinger logo was used, the recipes and range were different from those of the Ayinger Brewery. The arrangement ended in spring 2006, at which point Samuel Smith's rebranded the