Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Royal Brewery of Krušovice Royal Brewery of Krušovice The Royal Brewery of Krušovice (cs: "Královský pivovar Krušovice", shortform Krušovice) is a Czech brewery, established in 1581 by Jiří Birka in the village of Krušovice. Jiří Birka sold the brewery to Emperor Rudolf II in 1583, allowing them to use the Imperial Crown of Austria as part of the company's logo. Arnošt Josef Valdštejn bought the brewery in 1685. After 1945, the Krušovice Brewery was the state-owned company. The brewery was fully privatised in 1993 and were launched beer exports to the USA and the UK. The company was acquired by Heineken in July 2007.