Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Ingvar a place called Stein (see also Sveigder). The Estonians ("sýslu kind") assembled a great army in the interior and attacked King Ingvar in a great battle. The Estonian forces were too powerful and Ingvar fell and the Swedish forces retreated. Ingvar was buried in a mound at a place called "Stone" or "Hill fort" ("at Steini") on the shores of Estonia ("Aðalsýsla"). Snorri then quotes a stanza from Þjóðólfr of Hvinir's "Ynglingatal": The "Historia Norwegiæ" presents a Latin summary of "Ynglingatal", older than Snorri's quotation (continuing after Eysteinn): "Ynglingatal" only mentions the location "Sysla" (area paying tribute), "Historia Norwegiae" only