The English Roses were acquired by Penguin Group UK. Puffin Books, Penguin's children's imprint, published the books. The joint press release announcing the deal explained that each story book would involve Madonna working with a different illustrator. Madonna confirmed that all profits from sales of the book were to be donated to charity. She partnered with Amazon and recorded an exclusive audio message about the book for Amazon's customers. The message was available from September 3 and was the first opportunity for customers to hear the singer talking about "The English Roses". The book was not available to the press and media in
The English Roses because their lives might be harder than ours." The reviewer noted Jewish influences in the story with the name Binah, and the character calling her father "papa" and wearing a "shmatte" on her head. Kate Kellaway of "The Observer" described the story as "written in language that veers between Hilaire Belloc and breakfast TV", finding the tone arch and strained but containing charm. She felt Fulvimari's illustrations made the book look like "a party invitation with his pictures of a garlanded, girly existence: each English rose a fashion-plate, with a doe-eyed stare, caught up in a whirl of blue butterflies,