Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Fremlin's Brewery is now part of Fremlin Walk, a shopping centre. The Faversham plant remained open for some years afterwards, producing Whitbread Trophy beer. It closed in 1990. A Tesco store now occupies the site. The Wateringbury site closed down in 1981, but has since reopened as a distribution centre for Whitbread. Citations Sources Fremlin's Brewery Fremlin's was a brewery in Maidstone, Kent, England. It was established by Ralph Fremlin in 1861, who eschewed the pub trade and focused on bottled beer, on religious grounds. The beer was known for the distinctive elephant logo on the bottles. The brewery expanded to become