The English Roses were acquired by Penguin Group UK. Puffin Books, Penguin's children's imprint, published the books. The joint press release announcing the deal explained that each story book would involve Madonna working with a different illustrator. Madonna confirmed that all profits from sales of the book were to be donated to charity. She partnered with Amazon and recorded an exclusive audio message about the book for Amazon's customers. The message was available from September 3 and was the first opportunity for customers to hear the singer talking about "The English Roses". The book was not available to the press and media in
I Touch Roses: The Best of Book of Love ever been performed live, but its inclusion is a "real gift to the earliest fans". Ted Ottaviano stated, "This is a perfect time for a retrospective. We've added great new material and we can look back at our whole body of work with real objectivity." Another new production on the compilation was a reworking of the song "Sunny Day". Ted Ottaviano produced the new version which included guitar from Lori Lindsay, who would later collaborate with Ted Ottaviano and Lauren (Roselli) Johnson as lead vocalist and guitarist in The Myrmidons. "I Touch Roses: The Best of Book of Love" was