The English Roses and butterfly figurines welcomed the guests. At the party, Madonna—dressed in a white satin frock—read from the book to a crowd consisting of teenagers and young children and later gave them gift baskets. Coleman Getty's idea was to have the literary press read the book for the first time at the party and write about the reaction it generated among the children. Only one photographer was allowed to take pictures of the event, and only the film crew from the BBC's children's news program, "Newsround", was allowed to film it. On September 15, 2003, Callaway released the picture book simultaneously
The Stone Roses often display no interest in promoting themselves, which was typified through reticent and capricious behaviour. Even with The Stone Roses' reformation in 2011, the group continued to provide few interviews. This approach left many journalists confused and sometimes angered. A typical example is the Spike Island press conference in 1990, which was attended by much of the world's music press. This ended in chaos when the gathered journalists began a small riot, believing the band to be deliberately upsetting them. As John Robb commented: "The Stone Roses would stonewall the journalist[s]. With shy guffaws, muttered asides, dispassionate staring, foot-shuffling silences