Reeds Jewelers know they were loved and appreciated." By 1979, Reeds Jewelers maintained two dozen retail outlets. Alan Zimmer joined Reeds Jewelers as executive vice president in 1981 and took charge of merchandising. He officially became president and CEO in 1985. In December 1986 Reeds Jewelers held its initial public offering on The NASDAQ Stock Market, trading under the symbol REEDS. Over the next decade Reeds acquired Dreifus Jewelry Company of Memphis, a nineteen store chain in the Southeast and Midwest, and Gray's Jewelers, Inc., a five store chain based in Tulsa, Oklahoma. In 1995 Reeds Jewelers purchased Melart Jewelers, a mid-Atlantic
Reeds Jewelers based jeweler operating stores in Maryland, DC, and Pennsylvania. In 1998 Reeds Jewelers moved to the American Stock Exchange and traded using the symbol RJI. In February 2004 the company returned to private ownership by the Zimmer family, making it the largest family owned jeweler in America. In 2014, Reeds announced the acceptance of Bitcoin, a digital currency, both in-store and online at reeds.com. Reeds Jewelers is the first fine jeweler to accept bitcoin. Reeds provides a wide variety of both gold and non-gold jewelry. Popular brands and designers include: David Yurman, Roberto Coin, Gucci, SLANE, Forevermark, Tacori, Pandora, Alex