Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
Madonna fashion brands a section called "Madonnaland" in New York. It was established to coincide with her Radio City Music Hall concerts as part of The Virgin Tour. They sold clothing and jewelry resembling those worn by the singer at the time and held a look-alike contest in the store. In March 2007, Madonna collaborated with fashion retailer H&M to produce the fashion line "M by Madonna". She had previously modeled for their 2006 campaign which involved herself and crew from the 2006 Confessions Tour and had designed a tracksuit which was worn in the advertisements. The collection consisted of leather trench coats,