Active camouflage the surface, so when marine animals are seen from below, they appear darker than the background. Some species of cephalopod, such as the eye-flash squid and the firefly squid, produce light in photophores on their undersides to match the background. Bioluminescence is common among marine animals, so counterillumination may be widespread, though light has other functions, including attracting prey and signalling. Color change permits camouflage against different backgrounds. Many cephalopods including octopuses, cuttlefish, and squids, and some terrestrial amphibians and reptiles including chameleons and anoles can rapidly change color and pattern, though the major reasons for this include signalling, not
Camouflage including the European nightjar select a resting position facing the sun. Eliminating shadow was identified as a principle of military camouflage during the Second World War. Many prey animals have conspicuous high-contrast markings which paradoxically attract the predator's gaze. These distractive markings serve as camouflage by distracting the predator's attention from recognising the prey as a whole, for example by keeping the predator from identifying the prey's outline. Experimentally, search times for blue tits increased when artificial prey had distractive markings. Some animals actively seek to hide by decorating themselves with materials such as twigs, sand, or pieces of shell