Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Google Store following month it opened "Google Shops", store-within-a-store locations at select Best Buy stores in Canada. On the Internet, the Google Store replaced the Devices section on the Google Play website. In October 2016, Google opened Made by Google, a temporary pop-up showroom in the SoHo neighborhood of New York City. The space offered a glimpse at hardware products the company had recently developed, including the Pixel smartphone, Google Home smart speaker, and Daydream View virtual reality headset. In November 2016, Google opened "Google Shop", a store-within-a-store where Google displays its hardware products. The Google Shops, available at select Best Buy