Reeds Jewelers know they were loved and appreciated." By 1979, Reeds Jewelers maintained two dozen retail outlets. Alan Zimmer joined Reeds Jewelers as executive vice president in 1981 and took charge of merchandising. He officially became president and CEO in 1985. In December 1986 Reeds Jewelers held its initial public offering on The NASDAQ Stock Market, trading under the symbol REEDS. Over the next decade Reeds acquired Dreifus Jewelry Company of Memphis, a nineteen store chain in the Southeast and Midwest, and Gray's Jewelers, Inc., a five store chain based in Tulsa, Oklahoma. In 1995 Reeds Jewelers purchased Melart Jewelers, a mid-Atlantic
How to Have Sex in an Epidemic like "How to have Sex" and "Play Fair!" have been described as key elements of the People With AIDS Self-Empowerment Movement. Sonnabend called the method presented in the manual a "do it yourself" approach that "did not wait for others to take care of pressing needs." As Berkowitz explained, having the power to control one's sex life and to prevent oneself from getting sick was the essence of self-empowerment at a time when AIDS was taking away gay men's sexual freedom and ability to enact a rebellion against heteronormativity through sex. Along with Play Fair!, "How to have Sex" was