Ingvar Kamprad bulk very cheaply from Stockholm, sell them individually at a low price, and still make a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds, and later ballpoint pens and pencils. When Kamprad was 17, his father gave him a cash reward for succeeding in his studies. Ingvar attended Göteborgs handelsinstitut, now part of Hvitfeldtska Gymnasiet, from 1943 to 1945. In 1943, when he was 17, Kamprad founded IKEA, selling replicas of his uncle Ernst's kitchen table. In 1948, Kamprad diversified his portfolio, adding furniture. His business was mostly mail order. The acronym IKEA is made
Essential Products valued as a unicorn. On May 25, 2018, the company cancelled its next flagship and was reported to be for sale. In December 2018, Essential acquired CloudMagic, owner of the discontinued mobile email app Newton. An Android smartphone. The Essential Home is a smart speaker and smart home hub running an Essential-designed operating system, named Ambient OS. The device was planned for a launch in late 2017 but has yet to release. Essential Products Essential Products (marketed as Essential) is an American technology company and manufacturer founded on November 9, 2015 by Andy Rubin and based in Palo Alto. The