Ingvar Kamprad bulk very cheaply from Stockholm, sell them individually at a low price, and still make a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds, and later ballpoint pens and pencils. When Kamprad was 17, his father gave him a cash reward for succeeding in his studies. Ingvar attended Göteborgs handelsinstitut, now part of Hvitfeldtska Gymnasiet, from 1943 to 1945. In 1943, when he was 17, Kamprad founded IKEA, selling replicas of his uncle Ernst's kitchen table. In 1948, Kamprad diversified his portfolio, adding furniture. His business was mostly mail order. The acronym IKEA is made
Essential Products Essential Products Essential Products (marketed as Essential) is an American technology company and manufacturer founded on November 9, 2015 by Andy Rubin and based in Palo Alto. The company is currently developing two products, the Android smartphone Essential Phone and Essential Home, which runs Ambient OS. The company was established in Palo Alto on November 9, 2015 by Android co-founder Andy Rubin, with funding from Playground Global. In December 2016, Brian Wallace, who left his occupation as chief marketing officer for Magic Leap a month prior, was reportedly working with Rubin. Trademarks with the 'Essential' brand name were also filed