Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Google Cloud Print reached beta stage on 25 January 2011. Applications print through a web-based, common print dialog (web UI) or an API. The service forwards the job to a printer registered to the service. Cloud Ready printers (which connect directly to the web and do not require a computer to set up) can directly connect to Google Cloud Print. As legacy ("classic") printers cannot accept input from a cloud service, Google Chrome 9 contained a "Cloud Print Connector"—which lets printers plugged into a Microsoft Windows, Apple Mac, or Linux computer with Internet access use Cloud Print while the connector is running in