Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
2000s in fashion topic of numerous debates and questioning of business practices. Producing fashion at such fast rates involves less than secure worker conditions, and non-livable wages for the laborers. It also involves a lot of waste. Americans throw out 14 million tons of clothing a year, with the help of fast fashion. Retailers like Forever 21 and H&M have come under fire, not only for their wasteful fast fashion practices that have grown steadily since the beginning of 2000, but for the involvement of cheap labor. The appeal of fast fashion lies in the copying of higher end brands; however, after something