Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Charrington Brewery Charrington Brewery Charrington Brewery was a brewery company founded in Bethnal Green, London in the early 18th century by Robert Westfield. In 1766, John Charrington joined the company, which then traded as Westfield, Moss & Charrington from the Anchor Brewery in Mile End. It merged with United Breweries of London in 1964 to become Charrington United Breweries, then, after acquiring a number of other breweries, it merged with Bass Brewery in 1967 to become the largest UK brewing company, Bass Charrington, later simply Bass plc. The brewing operations of the company were bought by Interbrew (now Anheuser-Busch InBev) in 2000,