Mark Reeds represent the OHL in the 2011 Memorial Cup. After shutting out the Kootenay Ice 5–0 in their first game, injuries caught up with the Attack, as they lost their next two round-robin games, followed by a 7–3 loss to Kootenay in a tie-breaker, to be eliminated from the tournament. After the season, Reeds left the Attack to take an assistant coaching position with the Ottawa Senators of the National Hockey League. On June 23, 2011, newly hired Ottawa Senators head coach Paul MacLean named Reeds as one of his assistant coaches. In March 2015, the team announced that Reeds had
Reeds Jewelers and Ani, and Triton. REEDS also carries an extensive collection of designer watches including: Rolex, Breitling, Omega, Tag Heuer, Swiss Army, Tissot, Movado, Nixon, Michael Kors, Citizen Eco-Drive, and Bulova to name a few. In August 2015, REEDS collaborated with LG Electronics to design and introduce the first luxury Android smartwatch, the LG Watch Urbane Luxe. Features include a body made of 23-karat gold heavy plate, a handmade Alligator wriststrap with deployment clasp, and a piano-gloss watch case. As of July 2014, Reeds Jewelers operates 64 retail stores in shopping malls and life-style shopping centers in 13 states: Alabama, Florida,