Silly Putty Putty went worldwide, becoming a hit in the Soviet Union and Europe. In 1968, it was taken into lunar orbit by the Apollo 8 astronauts. Peter Hodgson died in 1976. A year later, Binney & Smith, the makers of Crayola products, acquired the rights to Silly Putty. , annual Silly Putty sales exceeded six million eggs. Silly Putty was inducted into the National Toy Hall of Fame on May 28, 2001. In addition to its success as a toy, other uses for the putty have been found. In the home, it can be used to remove substances such as dirt,
Silly Putty very high melting temperature. However, the substance did not have all the properties needed to replace rubber. In 1949, toy store owner Ruth Fallgatter came across the putty. She contacted marketing consultant Peter C.L. Hodgson (1912–1976). The two decided to market the bouncing putty by selling it in a clear case. Although it sold well, Fallgatter did not pursue it further. However, Hodgson saw its potential. Already US$12,000 in debt, Hodgson borrowed US$147 to buy a batch of the putty to pack portions into plastic eggs for US$1, calling it Silly Putty. Initially, sales were poor, but after a "New