Żywiec Brewery spruce trees displayed on the bottom of the label and the year 1856 on top underneath the crown. The name Żywiec is placed on the red sash across the middle of the label with the golden trimming. The Żywiec logo is the most famous mark and brand of beer in Poland and the trademark of the entire brewery. Żywiec Brewery Żywiec Brewery () is a brewery founded in 1856, in Żywiec, Poland, then part of Austria-Hungary. It was nationalised after the Second World War. Grupa Żywiec S.A. consists of five main breweries: Żywiec Brewery, Elbrewery, Leżajsk, Warka Brewery and Cieszyn
Logo and corporate identities, including the famous logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color is a key element