Felidae Conservation Fund advance the conservation of the planet's wild cat species and their habitats through partnerships in research, education and technology. Its model is to collaborate on research studies that examine human impact on wild cats and their habitats, then disseminate the results in outreach and education programs designed to convince people of the importance of preserving the natural environment. Felidae collaborates with scientists, educators, communities and lawmakers with the goal of protecting ecosystems, staving off further extinctions, and promoting healthy ways for humans to coexist with wild cats and their habitats. Felidae's focus on wild cat conservation is motivated by the
People for the Ethical Treatment of Animals necessary to maintain animals' health and strength, pay for veterinary care in times of illness and injury, or give their animals time for rest and recuperation." The group, which began its work in 2011, "has worked to ensure that over 7,000 bullocks primarily employed in Maharashtra's sugar factories were replaced by mini-tractors." In February 1995, a parody website calling itself "People Eating Tasty Animals" registered the domain name "peta.org". PETA sued, claiming trademark violation, and won the suit in 2001; the domain is currently owned by PETA. While still engaged in legal proceedings over "peta.org", PETA themselves registered the domains