The English Roses advance of publication. Puffin employed Coleman Getty Public Relations to handle the book's launch They faced difficulty promoting the book since details of the storyline were not allowed press releases. Nicky Stonehill of Coleman Getty—who had only an hour to discuss the PR strategy with Madonna—used the media hype surrounding the release and struck up an exclusive deal with "The Times" of London to publish excerpts from the book. The day before the book's publication Madonna threw a promotional tea party at London's Kensington Roof Gardens, inviting friends and celebrities. A pink, sparkling carpet flanked by fences adorned with roses
The Stone Roses rehearsing for some time without a band name, Squire came up with "The Stone Roses". Several stories later emerged suggesting that the band had initially been called "English Rose" or that the name was somehow linked to The Rolling Stones, but these were untrue, Brown explaining "No, I don't know where that English Rose story came from. John thought up the name "Stone Roses" - something with a contrast, two words that went against each other". The band rehearsed for six months, during which time Wolstencroft had been auditioning for other bands, and he left to join Terry Hall's band