Ann-Sofie Johansson Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity. She took some evening courses in design at the Anders Beckman's School in Stockholm. In 1987, after deciding
M and M Direct M and M Direct MandM Direct is an online clothing store in the United Kingdom. It sells its products over the internet and is the second largest online fashion retailer in the UK It specialises in buying clearance stock from manufacturers and selling at discounted prices. MandM Direct has over 1 million active customers and its website gets over 21 million visits every year. MandM Direct stocks nearly 200 brands including, adidas, Timberland, Diesel and Puma. The company was started as M and M Sports in 1987 when Mark Ellis and Martin Churchward were introduced by their Nike representative Ken