What's New, Scooby-Doo? What's New, Scooby-Doo? What's New, Scooby-Doo? is an American animated mystery comedy series produced by Warner Bros. Animation for The WB television network; it is the ninth incarnation of the "Scooby-Doo" franchise that began with Hanna-Barbera's "Scooby-Doo, Where Are You!" and the first of such since the previous incarnation, "A Pup Named Scooby-Doo", ended in 1991. The series revives the format of "Scooby-Doo, Where Are You!", in which the title character and his companions, Fred Jones; Daphne Blake; Velma Dinkley and Shaggy Rogers, travel to varying locations solving mysteries; this format is modernized for "What's New, Scooby-Doo?", in which the
Scooby-Doo (character) a famous (and much parodied) speech impediment. His catchphrase is "Scooby-Dooby-Doo!" Writers Joe Ruby and Ken Spears created the original "Scooby-Doo" series, "Scooby-Doo, Where are You!", for Hanna-Barbera for CBS's 1969–70 Saturday morning cartoon schedule. Originally titled "Mysteries Five", the dog who later became Scooby was originally more of a sidekick character – a bongo-playing dog named "Too Much" whose breed varied between Great Dane and sheepdog between treatments. By the time the series was pitched to the network as "Who's S-S-Scared?" in early 1969, Too Much was solidified as a cowardly Great Dane. Both the dog and the series