The English Roses Hemingway, and Flannery O'Connor, was galvanized to write something new by herself. She wrote five stories and sent the manuscripts at the same time to Callaway, suggesting they be published together, but he wanted each story to be developed and released separately. In March 2003, it was announced that Madonna and Callaway Arts & Entertainment had signed a deal with Penguin Group to publish an original series of five illustrated storybooks for children. The first release under this deal was "The English Roses". The book and its characters were named after Madonna's daughter Lourdes' school friends at Lycée Franco-Libanais Tripoli.
The New Roses Serum 114 and opened for Saxon in December. In February 2017, The New Roses played their first three shows in England, which included performances in London, Derby, and Nottingham. In April 2017, The New Roses played a two-week tour in Spain followed by shows in France. In June, The New Roses joined The Dead Daisies for their tour as special guest for their shows in Germany, Switzerland, and France as a warm up for their show at Hellfest which also included performances by Airbourne, Steel Panther, and Aerosmith. In August of 2017 The New Roses released their 3rd album "One