Predictably Irrational fairy tale." Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin
Fear of the dark Fear of the dark Fear of the dark is a common fear or phobia among children and, to a varying degree, adults. A fear of the dark does not always concern darkness itself; it can also be a fear of possible or imagined dangers concealed by darkness. Some degree of fear of the dark is natural, especially as a phase of child development. Most observers report that fear of the dark seldom appears before the age of 2 years. When fear of the dark reaches a degree that is severe enough to be considered pathological, it is sometimes called scotophobia