Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Bass Brewery Interbrew takeover. It is typically sold in 25cl bottles at 5.2% ABV. Draught Bass has been exported to America since at least 1966. In 2001, 66,500,000 litres of Bass were sold in the United States. However Bass seems to have suffered under the custodianship of InBev and later Anheuser-Busch InBev as it is undergoing heavy decline in American consumption, with 24,200,000 litres sold in the country in 2010. AB InBev have pledged funding to support the Bass brand in America, and since June 2012, Bass has been brewed in Merrimack, New Hampshire at 5% ABV for the American market. In