Scooby-Doo! Abracadabra-Doo first week and as of January 2013, it has sold approximately 433,000 units. This marks the first Scooby-Doo animated movie to feature Matthew Lillard voicing Shaggy Rogers (having previously played the character in the 2002 and 2004 live-action films), as well as the first "Scooby-Doo" production since "Scooby-Doo and the Cyber Chase" not to feature original Shaggy voice actor Casey Kasem in any capacity. The animation is now in a different format, with a darker, more realistic look similar to "Zombie Island" and "Witch's Ghost", and the characters are now in their original outfits and designs from the classic original
Scooby-Doo (character) a famous (and much parodied) speech impediment. His catchphrase is "Scooby-Dooby-Doo!" Writers Joe Ruby and Ken Spears created the original "Scooby-Doo" series, "Scooby-Doo, Where are You!", for Hanna-Barbera for CBS's 1969–70 Saturday morning cartoon schedule. Originally titled "Mysteries Five", the dog who later became Scooby was originally more of a sidekick character – a bongo-playing dog named "Too Much" whose breed varied between Great Dane and sheepdog between treatments. By the time the series was pitched to the network as "Who's S-S-Scared?" in early 1969, Too Much was solidified as a cowardly Great Dane. Both the dog and the series