Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Gales Brewery Gales Brewery Established in 1847 Gales Brewery (George Gale & Co. Ltd) was an old brewery situated in Horndean, on the edge of Waterlooville, near Portsmouth in Hampshire, England. It made the nutty HSB (Horndean Special Bitter) and the newer Gales Bitter. It took its water from its own well situated under the brewery which is fed from the South Downs, and the yeast and 'liquor' (local water used for brewing), coupled with the local brewing style, produce beers with a sparse head, quite dark in colour. In late 2005 Fuller's Brewery bought Gales for £92 million. It raised fears