Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Bass Brewery opening of a railway through Burton in 1839 redoubled Burton's preeminence as a brewing town. In the mid-1870s, Bass, Ratcliff and Gretton accounted for one third of Burton's output. A strong export business allowed Bass to boast their product was available "in every country in the globe". By 1877, Bass was the largest brewery in the world, with an annual output of one million barrels. Following the death of the second Michael Bass in 1884, his son Michael Arthur Bass, later the 1st Baron Burton, took the reins. Both Michael Thomas Bass and his son Lord Burton were philanthropically inclined,