Predictably Irrational fairy tale." Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin
13: Fear Is Real 13: Fear Is Real 13: Fear Is Real is a 2009 American horror reality competition series which premiered on January 7, 2009. It follows a group of 13 contestants as they are trying to survive in a setting inspired by horror movies. On May 27, 2009, The CW canceled the series after one season. "13: Fear Is Real" was produced by Magic Molehill Productions, Inc. and Warner Horizon Television Inc. in association with Jay Bienstock Productions and Ghost House Pictures with executive producers Jay Bienstock ("Survivor", "The Apprentice"), Sam Raimi (the "Spider-Man" films, the "Evil Dead" films) and Robert Tapert