Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
The Colour of Magic The Colour of Magic The Colour of Magic is a 1983 comic fantasy novel by Terry Pratchett, and is the first book of the "Discworld" series. The first printing of the British edition consisted of 506 copies. Pratchett has described it as "an attempt to do for the classical fantasy universe what "Blazing Saddles" did for Westerns." The story takes place on the Discworld, a planet-sized flat disc carried through space on the backs of four huge elephants – Berilia, Tubul, Great T'Phon and Jerakeen – who themselves stand on the shell of Great A'Tuin, a gigantic sea turtle. The