Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC models filmed by black-and-white cameras. Colour was added afterwards, electronically, rendering it simple to change the colour as needed. In 1967, BBC2 introduced a logo featuring a blue 2 with a dot in the curve of the 2 and the word COLOUR underneath. In 1979, BBC2 debuted the first-ever computer-generated logo, a 2 flanked by a double line on the side. The symbols appeared on a black background, then disappeared. This logo remained in use until 1992. In 1988, the BBC produced yet another new logo. Since the last one was made, a consumer brand was becoming part of nearly