Fictional universe of Avatar Fictional universe of Avatar In the 2009 science fiction film "Avatar", director James Cameron conceived a fictional universe in which humans seek to mine unobtanium on the fictional exoplanetary moon, Pandora. The Earth-like moon is inhabited by a sapient indigenous humanoid species called the Na'vi, and varied fauna and flora. Resources Development Administration (RDA) scientists, administrators, recruits, support, and security personnel travel to Pandora in the 22nd century to discover this lush world, which is inhabited by many lifeforms including the human-like Na'vi. The clan with which the humans have contact in the film "[lives] in a giant tree that
Avatar (2009 film) the same January predictability, and earned most of its gross in 1998. Additionally, "Avatar" established itself as a "must-see" event. Gray said, "At this point, people who are going to see "Avatar" are going to see "Avatar" and would even if the slate was strong." Marketing the film as a "novelty factor" also helped. Fox positioned the film as a cinematic event that should be seen in the theatres. "It's really hard to sell the idea that you can have the same experience at home," stated David Mumpower, an analyst at BoxOfficeProphets.com. The "Oscar buzz" surrounding the film and international