Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Logo of the BBC what he could do, given that, the BBC at the time was also looking into the BBC brand as a whole. What he noticed, was that the BBC had a system that meant that every service or department had a different logo scheme. It had a BBC logo and the name with character. Lambie-Nairn decided to address this when he took on the project, as with all these logos, the core brand itself was severely weakened. It was also appropriate to look at the way the BBC was branded, as the BBC was about to take off in digital television