The English Roses were acquired by Penguin Group UK. Puffin Books, Penguin's children's imprint, published the books. The joint press release announcing the deal explained that each story book would involve Madonna working with a different illustrator. Madonna confirmed that all profits from sales of the book were to be donated to charity. She partnered with Amazon and recorded an exclusive audio message about the book for Amazon's customers. The message was available from September 3 and was the first opportunity for customers to hear the singer talking about "The English Roses". The book was not available to the press and media in
The English Roses the same school in London. They live in the same neighborhood and participate in the same activities together, including attending summer picnics and ice-skating in winter. They are jealous of a girl named Binah, who lives nearby, since they believe her life is perfect. The girls detest her beauty and popularity at school. They enjoy ignoring Binah while concocting naughty plans against her. One day, the mother of one of the Roses lectures the girls about judging people on the basis of their looks. That night, as the English Roses are at a picnic sleepover, they have the same dream.