Frederick A.O. Schwarz Jr. Frederick A.O. Schwarz Jr. Frederick August Otto "Fritz" Schwarz Jr. (born April 20, 1935) is an American lawyer born in New York City. Schwarz was born in New York City, the great-grandson of German-American Frederick August Otto Schwarz, the founder of the Fifth Avenue toy store, F.A.O. Schwarz. His family sold the majority interest in the toy store in 1963. He graduated from Harvard University in 1957 and received a law degree from Harvard Law School in 1960. In 1960, he organized picketing at a Woolworth store in sympathy with black demonstrators in Greensboro, N.C. He married Marian in 1959.
Frederick August Otto Schwarz Frederick August Otto Schwarz Frederick August Otto Schwarz (October 18, 1836 – May 17, 1911) was a German-American toy retailer who started FAO Schwarz. Schwarz was born in 1836 at Herford, Westphalia, Germany and immigrated to the United States in 1856 with his three brothers, Henry, Richard, and Gustav. He worked for a Baltimore stationery importer. German exporters sometimes packed toys and other items in with the stationery in the hope of expanding their exports. Schwarz put the toys in the store window, and they outsold the stationery. By 1862 he had switched to selling the toys from his own