Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC in colour, it introduced the 'mirror globe' logo. This logo show a rotating blue globe superimposed over a flat globe, as on a map. Below the globes there is a line and the words BBC1 COLOUR. The word 'colour' was included to remind viewers still watching in black and white to purchase a colour TV set. In 1971, a new softer logo was made, rounding off the boxes and making the spaces between the boxes larger. This logo was used on BBC merchandise, as well as the BBC1 idents and the BBC2 clock. More now than ever, merchandise was being