Ronald Reagan He also strongly advocated the Republican ideal of less government regulation of the economy, including that of undue federal taxation. Reagan did not seek re-election to a third term as governor in 1974; he was succeeded by the Secretary of State, Democrat Jerry Brown, who took office on January 6, 1975. In 1976, Reagan challenged incumbent President Gerald Ford in a bid to become the Republican Party's candidate for president. Reagan soon established himself as the conservative candidate with the support of like-minded organizations such as the American Conservative Union, which became key components of his political base, while Ford
Electoral history of Ronald Reagan total Democratic primary votes. In Reagan's campaign, he emphasized two main themes: "to send the welfare bums back to work", and, in reference to burgeoning anti-war and anti-establishment student protests at the University of California at Berkeley, "to clean up the mess at Berkeley". Ronald Reagan accomplished in 1966 what US Senator William F. Knowland in 1958 and former Vice-President Richard M. Nixon in 1962 had tried: he was elected, defeating two-term governor Edmund G. "Pat" Brown, and was sworn in as the 33rd governor of California on January 2, 1967. Shortly after the beginning of his term as California