The English Roses were acquired by Penguin Group UK. Puffin Books, Penguin's children's imprint, published the books. The joint press release announcing the deal explained that each story book would involve Madonna working with a different illustrator. Madonna confirmed that all profits from sales of the book were to be donated to charity. She partnered with Amazon and recorded an exclusive audio message about the book for Amazon's customers. The message was available from September 3 and was the first opportunity for customers to hear the singer talking about "The English Roses". The book was not available to the press and media in
The Stone Roses rehearsing for some time without a band name, Squire came up with "The Stone Roses". Several stories later emerged suggesting that the band had initially been called "English Rose" or that the name was somehow linked to The Rolling Stones, but these were untrue, Brown explaining "No, I don't know where that English Rose story came from. John thought up the name "Stone Roses" - something with a contrast, two words that went against each other". The band rehearsed for six months, during which time Wolstencroft had been auditioning for other bands, and he left to join Terry Hall's band