Predictably Irrational fairy tale." Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin
Irrational Games Through 2014 to 2015 Irrational Games continued to post several openings for jobs at the studio. In January 2015, Levine and the remaining staff are currently developing their first game which will be a "first-person sci-fi" game. On February 23, 2017, the studio announced it had rebranded itself as Ghost Story Games, founded by 12 of the former Irrational members with Levine still as president and creative director. The studio's focus is "to create immersive, story-driven games for people who love games that ask something of them"; the name was chosen as ghost stories "are immersive, exciting, and steeped in