Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Bass Brewery Worthington brands to Coors (now Molson Coors Brewing Company), but retained the rights to the Bass beer brand. The beer was produced under licence by Coors, which acquired the Bass brewery facility. Bass Brewers Limited was renamed Coors Brewers Limited. When the licence to brew draught Bass came to an end in 2005, it was taken up by Wolverhampton & Dudley Breweries PLC, which started production at Burton's Marston's Brewery. Bottled and keg Bass formerly exported to the USA with a higher alcohol content are now produced there domestically by Anheuser-Busch at a Baldwinsville, New York, facility. Sited next to