Bass Brewery Red Triangle for their pale ale and the Bass Red Diamond next for their strong ale. The trade marks are now owned by Brandbrew SA, an InBev subsidiary based in Luxembourg. In June 2013 InBev renamed Bass Pale Ale as Bass Trademark No.1. Bottles of Bass with the Red Triangle logo have occasionally appeared in art and literature, including Édouard Manet's 1882 painting "A Bar at the Folies-Bergère" and in over 40 paintings by Picasso, mostly at the height of his Cubist period around 1914. In the "Oxen of the Sun" episode of James Joyce's "Ulysses", Bloom observes the Bass
Logo and corporate identities, including the famous logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color is a key element