Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Ingvar runestones castle and could be read in its entirety. The inscription says that it is raised in memory of Haraldr, the brother of Ingvar, and he is believed to have died in the region of the Caspian Sea. A subject that has been vividly discussed is why the runestone is raised only after Haraldr and not after Ingvar, and the most widely accepted explanation is that Tóla was only Harald's mother and that the two men were only half-brothers. It is also possible that there were originally two stones of which one was in memory of Ingvar, but that Ingvar's stone