The English Roses and butterfly figurines welcomed the guests. At the party, Madonna—dressed in a white satin frock—read from the book to a crowd consisting of teenagers and young children and later gave them gift baskets. Coleman Getty's idea was to have the literary press read the book for the first time at the party and write about the reaction it generated among the children. Only one photographer was allowed to take pictures of the event, and only the film crew from the BBC's children's news program, "Newsround", was allowed to film it. On September 15, 2003, Callaway released the picture book simultaneously
The English Roses because their lives might be harder than ours." The reviewer noted Jewish influences in the story with the name Binah, and the character calling her father "papa" and wearing a "shmatte" on her head. Kate Kellaway of "The Observer" described the story as "written in language that veers between Hilaire Belloc and breakfast TV", finding the tone arch and strained but containing charm. She felt Fulvimari's illustrations made the book look like "a party invitation with his pictures of a garlanded, girly existence: each English rose a fashion-plate, with a doe-eyed stare, caught up in a whirl of blue butterflies,