Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
William Bass (brewer) William Bass (brewer) William Bass (1717 – 2 March 1787) was the founder of the Bass Brewery. The exact origins of William Bass, the founder of the brewery are not clear, but a scholarly account of the history of the Bass brewery shows that in the 1720s he was living with his parents, John and Ann Bass, and his two brothers, John and Thomas, in Hinckley, Leicestershire. His father, a plumber and glazier, died when William was 15, after which he carried on a carrier business with his older brother John in Hinckley, Leicestershire. In 1756 William married Mary Gibbons,