Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC printed media and corporation correspondence, it used the BBC coat of arms, while on screen, it used a different logo type. Originally, it used a stylised BBC text on early equipment, not unlike the caption that accompanied the BBC1 COW globe. This logo was rarely seen on screen, with captions containing the words "BBC Television Service" along with matching clock. In 1932, when the original reception room of the BBC Broadcasting House in London opened, a logo was laid in mosaic on the floor. This logo was merely a stylized entwining of two capital B's, one facing either direction, linked