The English Roses were acquired by Penguin Group UK. Puffin Books, Penguin's children's imprint, published the books. The joint press release announcing the deal explained that each story book would involve Madonna working with a different illustrator. Madonna confirmed that all profits from sales of the book were to be donated to charity. She partnered with Amazon and recorded an exclusive audio message about the book for Amazon's customers. The message was available from September 3 and was the first opportunity for customers to hear the singer talking about "The English Roses". The book was not available to the press and media in
The New Roses Serum 114 and opened for Saxon in December. In February 2017, The New Roses played their first three shows in England, which included performances in London, Derby, and Nottingham. In April 2017, The New Roses played a two-week tour in Spain followed by shows in France. In June, The New Roses joined The Dead Daisies for their tour as special guest for their shows in Germany, Switzerland, and France as a warm up for their show at Hellfest which also included performances by Airbourne, Steel Panther, and Aerosmith. In August of 2017 The New Roses released their 3rd album "One