Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
2010s in fashion 2010s in fashion The 2010s have thus far been defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, unisex early 1990s style elements influenced by grunge and skater fashions. Popular global fashion brands of the decade include Forever 21, Topshop, Topman, Uniqlo, Supreme, Christian Dior, Hollister, Abercrombie and Fitch, Ben Sherman, DSquared2 from Italy, Lacoste, Penshoppe, Philippines clothing retailer Bench, H&M, Nine West, Kashieca, Human, Burberry, Monsoon, River Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto. Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Irish, Australian, Russian,