Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Hawley Products Company steel helmet liner, alongside General Fibre Company. Additionally, Hawley Products designed and manufactured several versions of the pressed fiber military sun helmet used by the US military during World War II. The military continued to use this sun helmet throughout most of the 20th century, including Naval personnel during the Persian Gulf War. The company was founded in 1917 in Geneva, Illinois by Jesse Hawley. However, Hawley's participation in the company was limited in the early years of the company due to the shifting commitments of Hawley's college football coaching career. The company was incorporated following Hawley's years coaching football