Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Ingvar Wedervang Ingvar Wedervang Ingvar Brynhjulf Wedervang (21 July 1891 – 4 December 1961) was a Norwegian economist and statistician. He graduated from the University of Oslo with a degree in economics in 1913. During the next nine years, he worked first as a government statistician with Statistics Norway, then for the private company Treschow-Fritzøe, and again for a government agency. In 1922 he moved to Munich and continued his studies. He returned to Statistics Norway in 1923 and received his doctorate in 1925 with a dissertation on the sex proportion at birth and infant mortality. Wedervang became lecturer at the University