Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Logo of the BBC the boxes' shape, so that it would still be familiar with what people know about the BBC. The typeface used is Gill Sans, made by Eric Gill. It was chosen because, it was elegant, robust and has a timeless appeal: the typeface had been created 60 years before and so avoided the typeface looking outdated at a later date. This typeface also eliminated the disappearing counters issue, as the counters of the Bs were much larger. Appropriately, some of Gill's statues adorn the exterior of Broadcasting House. The logo was also designed so that anything could be added after the