Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Gerber Products Company Gerber Products Company Gerber Products Company is a purveyor of baby food and baby products headquartered in Florham Park, New Jersey, with plans to relocate to Arlington, Virginia. A formerly American-owned company, Gerber is now a subsidiary of Nestlé Group. Its subsidiary, Gerber Life Insurance Company, is headquartered in White Plains, New York. Gerber was founded in 1927 in Fremont, Michigan, by Daniel Frank Gerber, owner of the Fremont Canning Company, which produced canned fruit and vegetables. At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter, Sally. Recognising a business opportunity, Gerber