Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Bass Brewery logo. Draught Bass is a 4.4% ABV cask conditioned beer. Most prevalent near its Burton upon Trent and Derbyshire heartlands, it is brewed by Marston's in Burton in Yorkshire Squares using English hops and dry hopping and is described as "a classic ale with a malty, fruity, nutty aroma and a complex, satisfying flavour". This is the exported version of Bass, usually brewed to around 5% ABV. Shandy Bass is a 0.5% ABV shandy made with Bass beer and lemonade. Introduced in 1972, it is made by Britvic. Bass Pale Ale has been brewed under licence in Belgium since the