Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC BBC back to the very first logo in the 1950s and 1960s, which was not what the corporation wanted at that time. Technically, the logo never looked comfortable next to the brand and straight letters. Finally, it was expensive to print as stationery would always have four-colour letterheads, and alongside other BBC brands could mean anything up to ten-colour letterheads and stationery. Lambie-Nairn's solution is the BBC logo that has been used on-screen since 4 October 1997. By straightening up the boxes and letters, it removed all the problems associated with diagonals and those associated with disappearing lines. This kept