Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Boddingtons Brewery victim of its age. It is an inflexible brewery – it can't bottle or can and customer needs have moved on". Production ended in February 2005 and the brewery was demolished in 2007. "Bloomberg Businessweek" described the move by InBev as "unsentimental". In May 2010 it was speculated in "The Times" that InBev (Anheuser-Busch InBev from 2008 onwards) would attempt to sell the Boddingtons brand to another brewer after its failed attempt to sell the UK rights to Bass ale. The newspaper was damning of what it perceived as InBev's mismanagement of the brand, which had "declined under AB InBev's