Reception of J. R. R. Tolkien legendarium which includes "The Hobbit", "The Lord of the Rings", and "The Silmarillion". Tolkien's "The Hobbit", a children's book, was first published in 1937, and it proved popular. However, "The Lord of the Rings", first published in 1954 through 1955, would give rise to the fandom as a cultural phenomenon. Bootleg paperbacks published by Ace Books eventually found their way into colleges in the US in the 1960s. In response, a revised, authorized edition was published by Ballantine Books. The "hippie" following latched onto the book, giving its own spin to the work's interpretation, such as the Dark Lord Sauron
J. R. R. Tolkien ... cannot remain entirely untickled by the sweet smell of incense!" Fan attention became so intense that Tolkien had to take his phone number out of the public directory, and eventually he and Edith moved to Bournemouth, which was then a seaside resort patronized by the British upper middle class. Tolkien's status as a best-selling author gave them easy entry into polite society, but Tolkien deeply missed the company of his fellow Inklings. Edith, however, was overjoyed to step into the role of a society hostess, which had been the reason that Tolkien selected Bournemouth in the first place. According