Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Logo of the BBC and the internet, among other different ventures. After seeing a number of problems with the then-current logo, he decided that a new logo was necessary. The logo was technically unsuitable on-screen. When shrunk, it lost the lines underneath and the counters (the sections in the Bs) and also, when in colour on a colour photo, it again disappeared or parts vanished. Also, on a TV or computer, diagonals are difficult to work with as the logos pixelate, and anti-aliasing is required to make the logo work. The previous logo also followed the idea of the slanted boxes, and related the