Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Blue Is the Colour (song) of the Norwegian team Molde FK also use a variant of a song, where the title ("Blått er vår farge") directly translates to "Blue is our colour". The rest of the refrain is somehow altered, however. An adapted version called "Green is the Colour" is the official fight song of the Saskatchewan Roughriders of the Canadian Football League (Canadian football, not soccer.) This should not be confused with the Pink Floyd song "Green Is the Colour". The song was used as the basis for a campaign record used by the successful Conservative campaign in the 1979 general election. The song