The English Roses in 100 countries translated into 42 languages. On the same day, courier services delivered copies of the book to UK television talk shows like "GMTV" and "", so it could be discussed during the program. The singer appeared at multiple promotional events, reading aloud from the book to children. In the United States, Madonna appeared on "The Oprah Winfrey Show" and book signing events at the Barnes & Noble bookstore in New York City's Rockefeller Center. She also appeared at a news conference in Paris promoting the release. The initial print run for "The English Roses" in the United States
The New Roses Serum 114 and opened for Saxon in December. In February 2017, The New Roses played their first three shows in England, which included performances in London, Derby, and Nottingham. In April 2017, The New Roses played a two-week tour in Spain followed by shows in France. In June, The New Roses joined The Dead Daisies for their tour as special guest for their shows in Germany, Switzerland, and France as a warm up for their show at Hellfest which also included performances by Airbourne, Steel Panther, and Aerosmith. In August of 2017 The New Roses released their 3rd album "One