The English Roses advance of publication. Puffin employed Coleman Getty Public Relations to handle the book's launch They faced difficulty promoting the book since details of the storyline were not allowed press releases. Nicky Stonehill of Coleman Getty—who had only an hour to discuss the PR strategy with Madonna—used the media hype surrounding the release and struck up an exclusive deal with "The Times" of London to publish excerpts from the book. The day before the book's publication Madonna threw a promotional tea party at London's Kensington Roof Gardens, inviting friends and celebrities. A pink, sparkling carpet flanked by fences adorned with roses
The English Roses because their lives might be harder than ours." The reviewer noted Jewish influences in the story with the name Binah, and the character calling her father "papa" and wearing a "shmatte" on her head. Kate Kellaway of "The Observer" described the story as "written in language that veers between Hilaire Belloc and breakfast TV", finding the tone arch and strained but containing charm. She felt Fulvimari's illustrations made the book look like "a party invitation with his pictures of a garlanded, girly existence: each English rose a fashion-plate, with a doe-eyed stare, caught up in a whirl of blue butterflies,