Blue Is the Colour (song) became a hit in Australia. In 1978, the song was re-recorded as "White Is The Colour" for the Vancouver Whitecaps FC and became a local hit. The Scottish rock duo The Proclaimers re-recorded "White Is The Colour" for the Whitecaps' 2002 season, and performed it live during half-time of a game. Since the club's move to the MLS in 2011, it has been the entrance song for every home game at BC Place. The song has been modified into Danish by Flemming Anthony into the title "Rød-hvide farver" (Red and white colours). The song was the official supporter's song for
Logo and corporate identities, including the famous logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color is a key element