Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
MetroCentre (shopping centre) designer outlets much similar to Westfield Shopping Centre's "The Village" mall. In August 2012, the first new retailer, 360 Champagne & Cocktails, opened its doors closely followed by Mamas & Papas and H&M Kids. Tessuti designer menswear opened in December 2012 followed by designer footwear retailer Daniel shoes. Many large retail chains are represented in the centre. It is anchored by 3 main department stores: Major fashion retailers include Next, Primark, Topshop/Topman, H&M, New Look, River Island, Zara, USC, All Saints, Laura Ashley, Karen Millen and JD Sports. Other major retailers include LEGO, Argos, Hotel Chocolat, HMV, W H Smith,