Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Jigsaw (company) Jigsaw (company) Jigsaw (formerly Google Ideas) is a technology incubator created by Google, and currently operated as a subsidiary of Alphabet Inc. Based in New York City, Jigsaw is dedicated to understanding global challenges and applying technological solutions, from "countering extremism", online censorship and cyber-attacks, to protecting access to information. Jared Cohen, formerly with the Policy Planning Committee at the US State Department, is the CEO of Jigsaw, and was formerly co-founder and director of Google Ideas. In 2010, Eric Schmidt approached Jared Cohen to lead Google Ideas, as a "think/do tank" to research issues at the intersection of technology