Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
De Koningshoeven Brewery display the "Authentic Trappist Product" logo. Whilst the beer continued to be brewed within the abbey walls, the arrangement with Bavaria was felt to be too commercialised. As a result, the brewery withdrew their use of the logo on 1 December 1999. However, the brewery continued to label the beer as "Trappistenbier". After a lengthy study by all parties, and a review of the agreement between the abbey and brewery, the beers were granted the right to display the logo again as of September 9, 2005. As part of this settlement, the monks have taken a more active control of