Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Easy Gardener Products, Inc. Easy Gardener Products, Inc. Easy Gardener Products, Inc. is an American multinational corporation headquartered in Waco, Texas that manufactures and sells gardening products. European operations are managed in London. Easy Gardener was founded in 1983 by Dick Grandy and Joe Owens. WeedBlock was the company's first product. Since then the company has grown through acquisitions and the introduction of new products. U.S. Home & Garden (known as Natural Earth Technologies before 1995), purchased Easy Gardener for $21 million in 1994. In 1996 it acquired Weatherly Consumer Products (which would become an Easy Gardener subsidiary), the parent company of the Jobe's