Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Google of technology and Internet sections. Google has been involved in a number of lawsuits including the High-Tech Employee Antitrust Litigation which resulted in Google being one of four companies to pay a $415 million settlement to employees. On June 27, 2017, the company received a record fine of from the European Union for "promoting its own shopping comparison service at the top of search results." Commenting on the penalty, "New Scientist" magazine said: "The hefty sum – the largest ever doled out by the EU's competition regulators – will sting in the short term, but Google can handle it. Alphabet,