Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Robert Lauder of the Bass have feus of certain properties from Sir Robert. Certainly Popill, and Newhall [Lothians], were owned by the lairds of Bass. What is also clear is that the Robert Lauder at Lauder Tower, Berwickshire, is not the son and heir of Sir Robert Lauder of the Bass, but a separate entity. A Letter of Licence was given to Robert Lawder of Bass, knight, to [give?] 'analy' [annually?] four merks worth of land of aul [old] extent of his lands of Ladypart, lying in the bailiary of Lawderdale, sheriffdom of Berwick, to what person or persons he pleases. Dated at Edinburgh 27