The English Roses advance of publication. Puffin employed Coleman Getty Public Relations to handle the book's launch They faced difficulty promoting the book since details of the storyline were not allowed press releases. Nicky Stonehill of Coleman Getty—who had only an hour to discuss the PR strategy with Madonna—used the media hype surrounding the release and struck up an exclusive deal with "The Times" of London to publish excerpts from the book. The day before the book's publication Madonna threw a promotional tea party at London's Kensington Roof Gardens, inviting friends and celebrities. A pink, sparkling carpet flanked by fences adorned with roses
I Touch Roses: The Best of Book of Love ever been performed live, but its inclusion is a "real gift to the earliest fans". Ted Ottaviano stated, "This is a perfect time for a retrospective. We've added great new material and we can look back at our whole body of work with real objectivity." Another new production on the compilation was a reworking of the song "Sunny Day". Ted Ottaviano produced the new version which included guitar from Lori Lindsay, who would later collaborate with Ted Ottaviano and Lauren (Roselli) Johnson as lead vocalist and guitarist in The Myrmidons. "I Touch Roses: The Best of Book of Love" was