Pandora – The World of Avatar a flying attraction featuring "3-D projections and creature designs that were cut from the original film" was a concept on the drawing board for the area. Pandora – The World of "Avatar" includes elements from the original "Avatar" film as well as its four, yet-to-be-released sequels. Rhode initially admitted difficulty in adapting the locations depicted in "Avatar" to the physical realm, as Pandora is portrayed in the films solely through computer-generated imagery. Therefore, Imagineering adapted the concept art and digital designs from the films and expanded upon it, with Rhode explaining that "there was not enough detail in those images
The Art of Avatar contains over 200 full-color images including sketches, matte paintings, drawings, and film stills. The book details the production phase of set designs for the vistas, landscapes, aerial battle scenes, bioluminescent nights, and creatures featured in the film. Throughout the book are different interviews with the various art directors, visual effects designers, animators, costume designers, and creature designers about their roles in the production and insight as to how the pre-production artwork process worked for the film. In December 2009, "USA Today" chose the book as their #1 gift book in the Pop Culture category for 2009. The Art of Avatar