Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
Country Road as in 10 Country Road stores. Its growth during the '90s extended in both product range and location, operating over 100 stores at its peak. It was relaunched in July 2004 as a company that has higher volume sales and lower product prices. In the years 2006–07, Country Road has reduced its prices by 25%, resulting in a 70% rise in sales volume. Before the re-launch, Country Road was a retailer with a premium price and a strong brand identity. Until February 2016, the creative director for Country Road was Sophie Holt (previously the chief designer for women's fashion chain