Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC Scotland, the globe in the centre was replaced by a lion. In the 1950s, the BBC began using logos to differentiate their channels from one another. The BBC1 logo at this time was a circular clock with BBC1 in bubble letters below it. In the 1960s, the main BBC logo consisted of slanted boxes with italicised bold lettering. This was introduced soon after the introduction of ITV in 1955. This type of logo would go on captions at the end of productions as well as on cameras and other equipment used by the BBC. They became important when popular BBC