Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Bass Brewery from the deal, and instructed Interbrew to dispose of the brewery and certain brands (Carling and Worthington ) to Coors (now Molson Coors Brewing Company), but allowed Interbrew to retain the rights to the "Bass Pale Ale" brand. Mitchells & Butlers lives on as the assignee of the licensed retail outlet business which separated from Six Continents. Bass plc's brewing business was bought by the Belgian brewer Interbrew (now AB-InBev) in June 2000, its hotel and pub holdings absorbed and renamed Six Continents plc. After the Competition Commission raised potential monopoly concerns, Interbrew disposed of Bass Brewers Limited's Carling and