Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Bass Brewery from the deal, and instructed Interbrew to dispose of the brewery and certain brands (Carling and Worthington ) to Coors (now Molson Coors Brewing Company), but allowed Interbrew to retain the rights to the "Bass Pale Ale" brand. Mitchells & Butlers lives on as the assignee of the licensed retail outlet business which separated from Six Continents. Bass plc's brewing business was bought by the Belgian brewer Interbrew (now AB-InBev) in June 2000, its hotel and pub holdings absorbed and renamed Six Continents plc. After the Competition Commission raised potential monopoly concerns, Interbrew disposed of Bass Brewers Limited's Carling and