Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Logo of the BBC and the internet, among other different ventures. After seeing a number of problems with the then-current logo, he decided that a new logo was necessary. The logo was technically unsuitable on-screen. When shrunk, it lost the lines underneath and the counters (the sections in the Bs) and also, when in colour on a colour photo, it again disappeared or parts vanished. Also, on a TV or computer, diagonals are difficult to work with as the logos pixelate, and anti-aliasing is required to make the logo work. The previous logo also followed the idea of the slanted boxes, and related the