Olmec heartland Olmec heartland The Olmec heartland is the southern portion of Mexico's Gulf Coast region between the Tuxtla mountains and the Olmec archaeological site of La Venta, extending roughly 80 km (50 mi) inland from the Gulf of Mexico coastline at its deepest. It is today, as it was during the height of the Olmec civilization, a tropical lowland forest environment, crossed by meandering rivers. Most researchers consider the Olmec heartland to be the home of the Olmec culture which became widespread over Mesoamerica from 1400 BCE until roughly 400 BCE. The area is also referred to as Olman or the
Olmec religion figures, with their links to the Olmec deities or supernaturals providing legitimacy for their rule. There is also considerable evidence for shamans in the Olmec archaeological record, particularly in the so-called "transformation figures". Specifics concerning Olmec religion are a matter of some conjecture. Early researchers found religious beliefs to be centered upon a jaguar god. This view was challenged in the 1970s by Peter David Joralemon, whose Ph. D. paper and subsequent article posited what are now considered to be 8 different supernaturals. Over time Joralemon's viewpoint has become the predominant exposition of the Olmec pantheon. The study of Olmec