Avatar (2009 film) themselves to change into a Na'vi. "Avatar: A Confidential Report on the Biological and Social History of Pandora", a 224-page book in the form of a field guide to the film's fictional setting of the planet of Pandora, was released by Harper Entertainment on , 2009. It is presented as a compilation of data collected by the humans about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathison. HarperFestival also released Wilhelm's 48-page "James Cameron's Avatar: The Reusable Scrapbook" for children. "The Art of Avatar" was released on , 2009, by Abrams Books. The book features
Avatar (2009 film) on "Avatar"s gross; it estimated, on , 2010, that "Avatar" had sold approximately tickets in North American theatres, more than any other film since 1999's "". On a worldwide basis, when "Avatar"s gross stood at $2 billion just 35 days into its run, "The Daily Telegraph" estimated its gross was surpassed by only "Gone with the Wind" ($3.0 billion), "Titanic" ($2.9 billion) and "Star Wars" ($2.2 billion) after adjusting for inflation to 2010 prices, with "Avatar" ultimately winding up with $2.8 billion by the end of its run in 2010. Reuters even placed it ahead of "Titanic" after adjusting the