Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Horse Shoe Brewery 2015, was the "Meux's Original London Stout" logo on the side of the derelict The Sir George Robey public house in Seven Sisters Road near Finsbury Park station. Horse Shoe Brewery The Horse Shoe Brewery was an English brewery located in central London. It was established in 1764 and became a major producer of porter. It was the site of the London Beer Flood in 1814, which killed eight people after a porter vat burst. The brewery was closed in 1921. The brewery tap, the Horseshoe, was established in 1623, and was named after the shape of its first dining