Pandora – The World of Avatar a flying attraction featuring "3-D projections and creature designs that were cut from the original film" was a concept on the drawing board for the area. Pandora – The World of "Avatar" includes elements from the original "Avatar" film as well as its four, yet-to-be-released sequels. Rhode initially admitted difficulty in adapting the locations depicted in "Avatar" to the physical realm, as Pandora is portrayed in the films solely through computer-generated imagery. Therefore, Imagineering adapted the concept art and digital designs from the films and expanded upon it, with Rhode explaining that "there was not enough detail in those images
Avatar (2009 film) designs in the film. "James Cameron's Avatar: The Game" was released on , 2009 for most home video game consoles (PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and for PlayStation Portable. Mattel Toys announced in December 2009 that it would be introducing a line of "Avatar" action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. A series of toys representing six different characters from the film were also distributed