Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Ingvar Kamprad ("Fanny") Glatz was born in Radonitz (Radonice) in Bohemia in then-Austria-Hungary; they left Germany for Sweden in 1896. The surname Kamprad was a variant of "Comrade" and dates back to the 14th century; in the 19th century the Kamprad family had become wealthy estate owners in Thuringia. Achim Kamprad's mother was a distant relative of Paul von Hindenburg. Achim was the younger son of an estate owner and had bought the farm Elmtaryd (presently standardized "Älmtaryd") near the small village of Agunnaryd (now part of Ljungby Municipality) in the province of Småland; with 449 hectares of land it was the