The English Roses Hemingway, and Flannery O'Connor, was galvanized to write something new by herself. She wrote five stories and sent the manuscripts at the same time to Callaway, suggesting they be published together, but he wanted each story to be developed and released separately. In March 2003, it was announced that Madonna and Callaway Arts & Entertainment had signed a deal with Penguin Group to publish an original series of five illustrated storybooks for children. The first release under this deal was "The English Roses". The book and its characters were named after Madonna's daughter Lourdes' school friends at Lycée Franco-Libanais Tripoli.
The English Roses the same school in London. They live in the same neighborhood and participate in the same activities together, including attending summer picnics and ice-skating in winter. They are jealous of a girl named Binah, who lives nearby, since they believe her life is perfect. The girls detest her beauty and popularity at school. They enjoy ignoring Binah while concocting naughty plans against her. One day, the mother of one of the Roses lectures the girls about judging people on the basis of their looks. That night, as the English Roses are at a picnic sleepover, they have the same dream.