The Power of Four Welsh national anthem Hen Wlad Fy Nhadau or a combination of the anthems of the Home Nations of England, Wales, Scotland and Ireland being played instead of The Power of Four. It is always sung in English. Before the British and Irish Lions squad was selected, Woodward sent out bracelets with "The Power of Four" printed on them to potential British and Irish Lions players to try and create a sense of unity and to make them think about the upcoming tour to New Zealand. This was criticised as being "crazy". The Power of Four was also used as a
Brains Brewery Club. Brains' Bread of Heaven"', named after a traditional Welsh rugby anthem, was launched in 2005 in commemoration of the sponsorship, and is mostly sold during the Six Nations Championship and autumn internationals. Hen Wlad Fy Nhadau (Land Of My Fathers) was launched in 2006 to commemorate the 150th anniversary of the Welsh national anthem. It is a golden ale brewed with Welsh honey. Brains sponsored a number of railway bridges over roads in Cardiff to have its advertising slogans painted on them. They include ""It's Brains you want!"" in Clare Road and Leckwith Road and ""People who know beer...