Scooby-Doo (character) Scooby-Doo (character) Scoobert "Scooby" Doo is the eponymous character and protagonist of the animated television franchise of the same name created in 1969 by the American animation company Hanna-Barbera. Scooby-Doo is a male Great Dane and lifelong companion of amateur detective Shaggy Rogers, with whom he shares many personality traits. Named after a nonsense vocal line in Frank Sinatra's hit song "Strangers in the Night", he features a mix of both canine and human behaviors (reminiscent of other funny animals in the Golden age of American animation), treated by his friends more or less as an equal while speaking in
Scooby-Doo (character) a famous (and much parodied) speech impediment. His catchphrase is "Scooby-Dooby-Doo!" Writers Joe Ruby and Ken Spears created the original "Scooby-Doo" series, "Scooby-Doo, Where are You!", for Hanna-Barbera for CBS's 1969–70 Saturday morning cartoon schedule. Originally titled "Mysteries Five", the dog who later became Scooby was originally more of a sidekick character – a bongo-playing dog named "Too Much" whose breed varied between Great Dane and sheepdog between treatments. By the time the series was pitched to the network as "Who's S-S-Scared?" in early 1969, Too Much was solidified as a cowardly Great Dane. Both the dog and the series