Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
Islamic fashion now serving as a platform to introduce Islamic fashion to the world. Vela has a 104,000 following on Instagram, and a 7,500 following on Youtube, allowing the company a large platform for advertising and selling their scarves local and worldwide. Fashion hijab appendages such as Islamic fashion is also greatly increased its sales through social networking. Social media is acting as a catalyst in making the fashion industry more accepting to couture that isn't Western-centric. In September 2015, Swedish brand H&M was the first of international fashion retailers to feature a Muslim model wearing a hijab in a video designed