What's New, Scooby-Doo? What's New, Scooby-Doo? What's New, Scooby-Doo? is an American animated mystery comedy series produced by Warner Bros. Animation for The WB television network; it is the ninth incarnation of the "Scooby-Doo" franchise that began with Hanna-Barbera's "Scooby-Doo, Where Are You!" and the first of such since the previous incarnation, "A Pup Named Scooby-Doo", ended in 1991. The series revives the format of "Scooby-Doo, Where Are You!", in which the title character and his companions, Fred Jones; Daphne Blake; Velma Dinkley and Shaggy Rogers, travel to varying locations solving mysteries; this format is modernized for "What's New, Scooby-Doo?", in which the
Scooby-Doo boxes, iron-on transfers, coloring books, story books, records, underwear, and other such goods. When Scrappy-Doo was introduced to the series in 1979, he, Scooby, and Shaggy became the foci of much of the merchandising, including a 1983 Milton-Bradley "Scooby-Doo and Scrappy-Doo" board game. The first "Scooby-Doo" video game appeared in arcades in 1986, and has been followed by a number of games for both home consoles and personal computers. "Scooby-Doo "multivitamins also debuted at this time, and have been manufactured by Bayer since 2001. "Scooby-Doo" merchandising tapered off during the late 1980s and early 1990s, but increased after the series'