Ann-Sofie Johansson Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity. She took some evening courses in design at the Anders Beckman's School in Stockholm. In 1987, after deciding
Boyfriend (fashion) In the late 60s Marilyn Monroe wore boyfriend jeans, which started the popularity of the clothing item. The origin of boyfriend fashion is borrowing and wearing a boyfriend's clothes—his distressed jeans, his band tees, his dress shirts, his blazers, his cardigan. The trend expanded when many brands such as Gap, Forever 21, H&M, and Urban Outfitters began to create boyfriend fashion products or men's-inspired fashion. The boyfriend blazer has been featured in many of the spring 2010 walks such as Charlotte Ronson, Cynthia Rowley, and Elie Tahari, and the trend continued into 2011. There are two main important ways to