The English Roses and butterfly figurines welcomed the guests. At the party, Madonna—dressed in a white satin frock—read from the book to a crowd consisting of teenagers and young children and later gave them gift baskets. Coleman Getty's idea was to have the literary press read the book for the first time at the party and write about the reaction it generated among the children. Only one photographer was allowed to take pictures of the event, and only the film crew from the BBC's children's news program, "Newsround", was allowed to film it. On September 15, 2003, Callaway released the picture book simultaneously
The English Roses the same school in London. They live in the same neighborhood and participate in the same activities together, including attending summer picnics and ice-skating in winter. They are jealous of a girl named Binah, who lives nearby, since they believe her life is perfect. The girls detest her beauty and popularity at school. They enjoy ignoring Binah while concocting naughty plans against her. One day, the mother of one of the Roses lectures the girls about judging people on the basis of their looks. That night, as the English Roses are at a picnic sleepover, they have the same dream.