Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
1200–1300 in European fashion 1200–1300 in European fashion Costume during the thirteenth century in Europe was very simple for both men and women, and quite uniform across the continent. Male and female clothing were relatively similar, and changed very slowly, if at all. Most clothing, especially outside the wealthier classes, remained little changed from three or four centuries earlier. The century saw great progress in the dyeing and working of wool, which was by far the most important material for outerwear. For the rich, colour and rare fabrics such as silk from the silkworm was very important. Blue was introduced and became very fashionable,