Shaggy Rogers Shaggy Rogers Norville "Shaggy" Rogers is a fictional character in the "Scooby-Doo franchise". He is a cowardly slacker and the long-time best friend of his equally cowardly Great Dane, Scooby-Doo. Like Scooby-Doo, Shaggy is more interested in eating than solving mysteries. Shaggy has a characteristic speech pattern, marked by his frequent use of the filler word "like" and, when startled, his exclamations of "Zoinks!". His nickname derives from the shaggy style of his sandy-blond hair. He also sports a rough goatee. His signature attire consists of a green v-neck T-shirt and maroon bell-bottom pants, both of which fit loosely. In
Scooby-Doo boxes, iron-on transfers, coloring books, story books, records, underwear, and other such goods. When Scrappy-Doo was introduced to the series in 1979, he, Scooby, and Shaggy became the foci of much of the merchandising, including a 1983 Milton-Bradley "Scooby-Doo and Scrappy-Doo" board game. The first "Scooby-Doo" video game appeared in arcades in 1986, and has been followed by a number of games for both home consoles and personal computers. "Scooby-Doo "multivitamins also debuted at this time, and have been manufactured by Bayer since 2001. "Scooby-Doo" merchandising tapered off during the late 1980s and early 1990s, but increased after the series'