Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Bass Brewery Worthington brands to Coors (now Molson Coors Brewing Company), but retained the rights to the Bass beer brand. The beer was produced under licence by Coors, which acquired the Bass brewery facility. Bass Brewers Limited was renamed Coors Brewers Limited. When the licence to brew draught Bass came to an end in 2005, it was taken up by Wolverhampton & Dudley Breweries PLC, which started production at Burton's Marston's Brewery. Bottled and keg Bass formerly exported to the USA with a higher alcohol content are now produced there domestically by Anheuser-Busch at a Baldwinsville, New York, facility. Sited next to