The English Roses book and its characters were named after Madonna's daughter Lourdes' school friends at Lycée Franco-Libanais Tripoli. It tells the story of four friends who are jealous of a girl called Binah. However, they come to know that Binah's life is not easy and decide to include her in their group. A moral tale, while writing "The English Roses" Madonna drew from her own personal experiences, including her mother's death at an early age. Jeffrey Fulvimari spontaneous line drawings illustrated the book. The book was released simultaneously in more than 100 countries worldwide and translated into 42 languages. Promotional activities included
The New Roses Serum 114 and opened for Saxon in December. In February 2017, The New Roses played their first three shows in England, which included performances in London, Derby, and Nottingham. In April 2017, The New Roses played a two-week tour in Spain followed by shows in France. In June, The New Roses joined The Dead Daisies for their tour as special guest for their shows in Germany, Switzerland, and France as a warm up for their show at Hellfest which also included performances by Airbourne, Steel Panther, and Aerosmith. In August of 2017 The New Roses released their 3rd album "One