Blue Is the Colour (song) became a hit in Australia. In 1978, the song was re-recorded as "White Is The Colour" for the Vancouver Whitecaps FC and became a local hit. The Scottish rock duo The Proclaimers re-recorded "White Is The Colour" for the Whitecaps' 2002 season, and performed it live during half-time of a game. Since the club's move to the MLS in 2011, it has been the entrance song for every home game at BC Place. The song has been modified into Danish by Flemming Anthony into the title "Rød-hvide farver" (Red and white colours). The song was the official supporter's song for
Bass Brewery UK for around £10 million to £15 million. Draught Bass (4.4% ABV) has been brewed under contract in Burton by Marston's for AB-InBev since 2005. Bottled and keg products are brewed at AB-InBev's own brewery in Samlesbury for export, except in the United States and Belgium, where Bass is brewed locally. Bass Ale is a top ten premium canned ale in the UK, with 16,080 hectolitres sold in 2010. Prior to establishing a brewery, William Bass transported ale for brewer Benjamin Printon. Bass sold this carrier business to the Pickford family, using the funds to establish Bass & Co Brewery