Reeds Jewelers know they were loved and appreciated." By 1979, Reeds Jewelers maintained two dozen retail outlets. Alan Zimmer joined Reeds Jewelers as executive vice president in 1981 and took charge of merchandising. He officially became president and CEO in 1985. In December 1986 Reeds Jewelers held its initial public offering on The NASDAQ Stock Market, trading under the symbol REEDS. Over the next decade Reeds acquired Dreifus Jewelry Company of Memphis, a nineteen store chain in the Southeast and Midwest, and Gray's Jewelers, Inc., a five store chain based in Tulsa, Oklahoma. In 1995 Reeds Jewelers purchased Melart Jewelers, a mid-Atlantic
Reed (mouthpiece) After the cane is split, the pieces will be gouged in a gouging machine to remove many cane layers to drastically decrease the thickness. This eases the process of scraping for the reed-maker and helps to maintain sharper knives. Reed makers not only masterfully learn to make reeds, but also learn how to sharpen knives with great mastery. Finally, the gouged pieces of cane soaked and "shaped" on a shaper with razor blades and allowed to dry before the final steps. The shaped piece of cane is then re-soaked and tied onto a "staple" for oboe reeds and formed on