Ann-Sofie Johansson Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity. She took some evening courses in design at the Anders Beckman's School in Stockholm. In 1987, after deciding
Fashion blog press. An increasing number of fashion bloggers were invited to designers' fashion shows in 2006 compared to previous years. Large advertisers like H&M and Gap have bought advertising on fashion blogs, and other large companies like the underwear-maker Jockey are targeting fashion blogs in their PR efforts. Many big media organizations have started fashion blogs and the best fashion bloggers are now also being offered mainstream media positions. (See above for more details.) Fashion blogging is also now regarded as worthy of mainstream media coverage. The reference list below shows the very high caliber of media publication that have written