Inception Inception Inception is a 2010 science fiction action film written, co-produced, and directed by Christopher Nolan, and co-produced by Emma Thomas. The film stars Leonardo DiCaprio as a professional thief who steals information by infiltrating the subconscious, and is offered a chance to have his criminal history erased as payment for the implantation of another person's idea into a target's subconscious. The ensemble cast additionally includes Ken Watanabe, Joseph Gordon-Levitt, Marion Cotillard, Ellen Page, Tom Hardy, Dileep Rao, Cillian Murphy, Tom Berenger, and Michael Caine. After the 2002 completion of "Insomnia", Nolan presented to Warner Bros. a written 80-page treatment
Inception April 2010, where Warner gave away promotional T-shirts featuring the PASIV briefcase used to create the dream space, and had a QR code linking to an online manual of the device. "Mind Crime" also received a stage 2 with more resources, including a hidden trailer for the movie. More pieces of viral marketing began to surface before "Inception"s release, such as a manual filled with bizarre images and text sent to "Wired" magazine, and the online publication of posters, ads, phone applications, and strange websites all related to the film. Warner also released an online prequel comic, "Inception: The Cobol