The English Roses (SNI) and launched a series of merchandise and products related to "The English Roses" series available in the United States at Nordstrom department stores and boutiques. It included footwear, clothing apparel, rainwear, collectible dolls, tea sets, jewelry boxes, and calendars. From October 2004, Nordstrom created in-store programs themed around the books, including tea parties and fashion shows. Madonna also launched a website dedicated to the series, where the merchandise was available. The website was filled it with interactive games, downloadable wallpapers, character lists and feedback pages. In September 2006, Madonna announced plans to release a sequel to the story, titled
The New Roses Serum 114 and opened for Saxon in December. In February 2017, The New Roses played their first three shows in England, which included performances in London, Derby, and Nottingham. In April 2017, The New Roses played a two-week tour in Spain followed by shows in France. In June, The New Roses joined The Dead Daisies for their tour as special guest for their shows in Germany, Switzerland, and France as a warm up for their show at Hellfest which also included performances by Airbourne, Steel Panther, and Aerosmith. In August of 2017 The New Roses released their 3rd album "One