Avatar (2009 film) themselves to change into a Na'vi. "Avatar: A Confidential Report on the Biological and Social History of Pandora", a 224-page book in the form of a field guide to the film's fictional setting of the planet of Pandora, was released by Harper Entertainment on , 2009. It is presented as a compilation of data collected by the humans about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathison. HarperFestival also released Wilhelm's 48-page "James Cameron's Avatar: The Reusable Scrapbook" for children. "The Art of Avatar" was released on , 2009, by Abrams Books. The book features
Avatar (2009 film) viewings helped. "Two-thirds of "Titanic"s haul was earned overseas, and "Avatar" [tracked] similarly ..."Avatar" opened in 106 markets globally and was No. 1 in all of them", and the markets "such as Russia, where "Titanic" saw modest receipts in 1997 and 1998, are white-hot today" with "more screens and moviegoers" than before. According to "Variety", films in 3D accumulated $1.3 billion in 2009, "a threefold increase over 2008 and more than 10% of the total 2009 box-office gross". The increased ticket price – an average of $2 to $3 per ticket in most markets – helped the film. Likewise, "Entertainment