The English Roses advance of publication. Puffin employed Coleman Getty Public Relations to handle the book's launch They faced difficulty promoting the book since details of the storyline were not allowed press releases. Nicky Stonehill of Coleman Getty—who had only an hour to discuss the PR strategy with Madonna—used the media hype surrounding the release and struck up an exclusive deal with "The Times" of London to publish excerpts from the book. The day before the book's publication Madonna threw a promotional tea party at London's Kensington Roof Gardens, inviting friends and celebrities. A pink, sparkling carpet flanked by fences adorned with roses
The English Roses They are visited by a pumpernickel fairy godmother who sprinkles them with magic dust and transports them to see Binah's life at her home. The girls find that contrary to their belief Binah is actually lonely. Her mother died when she was young, and she lives with her father in a small house where she cooks and cleans for a living. The fairy godmother admonishes the English Roses and asks them to think more kindly of someone in future, rather than complain about their life. The English Roses feel bad for their behavior towards Binah and invite her to join