Ann-Sofie Johansson Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity. She took some evening courses in design at the Anders Beckman's School in Stockholm. In 1987, after deciding
European Fashion Council European Fashion Council The European Fashion Council is a non-governmental organization authorized to represent the European Union in fashion and fashion design worldwide. It is a union of 20 countries that are primarily located in Europe. The organization was founded on May 19, 2007 in House-Museum "Hindliyan", Old Town of Plovdiv, Bulgaria by the following 11 European countries: EFC was officially registered on 6 August 2007 in the District Court of Plovdiv, Bulgaria, which was the very first step towards the conjunction of the different national fashion industries in Europe. Its first significant recognition was in January, 2010, when the