Viewing angle Viewing angle In display technology parlance, viewing angle is the maximum angle at which a display can be viewed with acceptable visual performance. In a technical context, this angular range is called viewing cone defined by a multitude of viewing directions. The image may seem garbled, poorly saturated, of poor contrast, blurry or too faint outside the stated viewing angle range, the exact mode of "failure" depends on the display type in question. For example, some projection screens reflect more light perpendicular to the screen and less light to the sides, making the screen appear much darker (and sometimes colors
Less-is-better effect Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together. The term was first proposed by Christopher Hsee. In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts: "(1) a person giving a $45 scarf (from scarves ranging from $5-$50) as a gift was perceived to be more generous than one giving a $55 coat (from coats ranging from $50-$500); (2) an overfilled ice