Mark Reeds represent the OHL in the 2011 Memorial Cup. After shutting out the Kootenay Ice 5–0 in their first game, injuries caught up with the Attack, as they lost their next two round-robin games, followed by a 7–3 loss to Kootenay in a tie-breaker, to be eliminated from the tournament. After the season, Reeds left the Attack to take an assistant coaching position with the Ottawa Senators of the National Hockey League. On June 23, 2011, newly hired Ottawa Senators head coach Paul MacLean named Reeds as one of his assistant coaches. In March 2015, the team announced that Reeds had
How Many Licks? and a bling accessary". Lil' Kim and Sisqó also exchange pick-up lines during the song. The chorus refers to the advertising slogan for Tootsie Pops ("How many licks does it takes to get to the Tootsie Roll centre of a Tootsie Pop?"), and ties sexuality to consumerism according to media studies professor Scott Wilson. For the track's remix, Lil' Kim associates her rapping abilities with oral sex: "Ya neva seen this stroke of genius / [I] put tha cleanest, meanest lips on ya penis!" She is also noted to popularize the word "gangstress" which she had previously used in "Spend