Bass Brewery red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first trade mark to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass
Bass Brewery from the deal, and instructed Interbrew to dispose of the brewery and certain brands (Carling and Worthington ) to Coors (now Molson Coors Brewing Company), but allowed Interbrew to retain the rights to the "Bass Pale Ale" brand. Mitchells & Butlers lives on as the assignee of the licensed retail outlet business which separated from Six Continents. Bass plc's brewing business was bought by the Belgian brewer Interbrew (now AB-InBev) in June 2000, its hotel and pub holdings absorbed and renamed Six Continents plc. After the Competition Commission raised potential monopoly concerns, Interbrew disposed of Bass Brewers Limited's Carling and