Avatar (2009 film) Avatar (2009 film) Avatar, marketed as James Cameron's Avatar, is a 2009 American epic science fiction film directed, written, produced, and co-edited by James Cameron, and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez, and Sigourney Weaver. The film is set in the mid-22nd century, when humans are colonizing Pandora, a lush habitable moon of a gas giant in the Alpha Centauri star system, in order to mine the mineral unobtanium, a room-temperature superconductor. The expansion of the mining colony threatens the continued existence of a local tribe of Na'vi – a humanoid species indigenous to Pandora. The film's
Avatar (2009 film) the same January predictability, and earned most of its gross in 1998. Additionally, "Avatar" established itself as a "must-see" event. Gray said, "At this point, people who are going to see "Avatar" are going to see "Avatar" and would even if the slate was strong." Marketing the film as a "novelty factor" also helped. Fox positioned the film as a cinematic event that should be seen in the theatres. "It's really hard to sell the idea that you can have the same experience at home," stated David Mumpower, an analyst at BoxOfficeProphets.com. The "Oscar buzz" surrounding the film and international