Rugby union Tom Williams to suggest that Wales player Teddy Morgan lead the crowd in singing the Welsh National Anthem, "Hen Wlad Fy Nhadau", as a response. After Morgan began singing, the crowd joined in: the first time a national anthem was sung at the start of a sporting event. In 1905 France played England in its first international match. Rugby union was included as an event in the Olympic Games four times during the early 20th century. No international rugby games and union-sponsored club matches were played during the First World War, but competitions continued through service teams such as the
Brains Brewery Club. Brains' Bread of Heaven"', named after a traditional Welsh rugby anthem, was launched in 2005 in commemoration of the sponsorship, and is mostly sold during the Six Nations Championship and autumn internationals. Hen Wlad Fy Nhadau (Land Of My Fathers) was launched in 2006 to commemorate the 150th anniversary of the Welsh national anthem. It is a golden ale brewed with Welsh honey. Brains sponsored a number of railway bridges over roads in Cardiff to have its advertising slogans painted on them. They include ""It's Brains you want!"" in Clare Road and Leckwith Road and ""People who know beer...