Less-than sign been repurposed for a range of uses and operations. The less-than sign (<) is an original ASCII character (hex 3C, decimal 60). The less-than sign is used for an approximation of the opening angle bracket (⟨). ASCII does not have angle brackets. In BASIC, Lisp-family languages, and C-family languages (including Java and C++), operator < means "less than". In Coldfusion, operator .lt. means "less than". In Fortran, operator .LT. means "less than"; later versions allow <. In Bourne shell, operator -lt means "less than". The double less-than sign («) is used for an approximation of the much-less-than sign (≪) or
Less-is-better effect Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together. The term was first proposed by Christopher Hsee. In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts: "(1) a person giving a $45 scarf (from scarves ranging from $5-$50) as a gift was perceived to be more generous than one giving a $55 coat (from coats ranging from $50-$500); (2) an overfilled ice