The English Roses and butterfly figurines welcomed the guests. At the party, Madonna—dressed in a white satin frock—read from the book to a crowd consisting of teenagers and young children and later gave them gift baskets. Coleman Getty's idea was to have the literary press read the book for the first time at the party and write about the reaction it generated among the children. Only one photographer was allowed to take pictures of the event, and only the film crew from the BBC's children's news program, "Newsround", was allowed to film it. On September 15, 2003, Callaway released the picture book simultaneously
The Stone Roses rehearsing for some time without a band name, Squire came up with "The Stone Roses". Several stories later emerged suggesting that the band had initially been called "English Rose" or that the name was somehow linked to The Rolling Stones, but these were untrue, Brown explaining "No, I don't know where that English Rose story came from. John thought up the name "Stone Roses" - something with a contrast, two words that went against each other". The band rehearsed for six months, during which time Wolstencroft had been auditioning for other bands, and he left to join Terry Hall's band