Bass Brewery Red Triangle for their pale ale and the Bass Red Diamond next for their strong ale. The trade marks are now owned by Brandbrew SA, an InBev subsidiary based in Luxembourg. In June 2013 InBev renamed Bass Pale Ale as Bass Trademark No.1. Bottles of Bass with the Red Triangle logo have occasionally appeared in art and literature, including Édouard Manet's 1882 painting "A Bar at the Folies-Bergère" and in over 40 paintings by Picasso, mostly at the height of his Cubist period around 1914. In the "Oxen of the Sun" episode of James Joyce's "Ulysses", Bloom observes the Bass
William Bass (brewer) William Bass (brewer) William Bass (1717 – 2 March 1787) was the founder of the Bass Brewery. The exact origins of William Bass, the founder of the brewery are not clear, but a scholarly account of the history of the Bass brewery shows that in the 1720s he was living with his parents, John and Ann Bass, and his two brothers, John and Thomas, in Hinckley, Leicestershire. His father, a plumber and glazier, died when William was 15, after which he carried on a carrier business with his older brother John in Hinckley, Leicestershire. In 1756 William married Mary Gibbons,