Ann-Sofie Johansson Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity. She took some evening courses in design at the Anders Beckman's School in Stockholm. In 1987, after deciding
Modest fashion that an orthodox Muslim, Jew, Christian, Hindu can wear in style. Dolce & Gabbana, H&M, and Uniqlo are just a few names that have entered the modest fashion segment, making clothes that cover most parts of the body while allowing women to experiment with the latest trends. Modest fashion The term modest fashion refers to a fashion trend of wearing less skin-revealing clothes. The exact interpretation of 'modest' varies across cultures and countries. There is no unambiguous interpretation as it is influenced by socio-cultural characteristics of each country. Beyond the various interpretations, all agree on the idea that modest fashion