Ingvar Kamprad bulk very cheaply from Stockholm, sell them individually at a low price, and still make a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds, and later ballpoint pens and pencils. When Kamprad was 17, his father gave him a cash reward for succeeding in his studies. Ingvar attended Göteborgs handelsinstitut, now part of Hvitfeldtska Gymnasiet, from 1943 to 1945. In 1943, when he was 17, Kamprad founded IKEA, selling replicas of his uncle Ernst's kitchen table. In 1948, Kamprad diversified his portfolio, adding furniture. His business was mostly mail order. The acronym IKEA is made
Ingvar a place called Stein (see also Sveigder). The Estonians ("sýslu kind") assembled a great army in the interior and attacked King Ingvar in a great battle. The Estonian forces were too powerful and Ingvar fell and the Swedish forces retreated. Ingvar was buried in a mound at a place called "Stone" or "Hill fort" ("at Steini") on the shores of Estonia ("Aðalsýsla"). Snorri then quotes a stanza from Þjóðólfr of Hvinir's "Ynglingatal": The "Historia Norwegiæ" presents a Latin summary of "Ynglingatal", older than Snorri's quotation (continuing after Eysteinn): "Ynglingatal" only mentions the location "Sysla" (area paying tribute), "Historia Norwegiae" only