Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Tsingtao Brewery Tsingtao Brewery Tsingtao Brewery Co. Ltd. (; ) is China's second largest brewery, with about 15% of domestic market share. It was founded in 1903 by German settlers in Qingdao, Shandong province. Its logo displays an image of Zhan Qiao, a pier on Qingdao's southern shore. Tsingtao Brewery was founded by the Anglo-German Brewery Co. Ltd., an English-German joint stock company based in Hong Kong who owned it until 1916. The brewery was founded on August 15, 1903 as the "Germania-Brauerei" ("Germania" Brewery) with a paid-in capital of 400,000 Mexican silver dollars divided into 4,000 shares priced at $100 each.