Dream of the Rarebit Fiend He addressed religious leaders, alcoholism, homelessness, political speeches, suicide, fashion, and other topics, whereas his other strips were fantasy or had seemingly vague, timeless backgrounds. The strip referenced contemporary events such as the 1904 election of Theodore Roosevelt; the recently built Flatiron Building (1902) and St. Regis Hotel (1904) in New York City; and the Russo-Japanese War of 1904–05. The rarebit is a dish typically made with rich cheese thinned with ale and served melted on toast with cayenne and mustard mixed in. McCay used it despite its innocuousness—cultural theorist Scott Bukatman states rarebit was not the sort of dish
Dream of the Rarebit Fiend dish. The character awakens in the closing panel and regrets having eaten the rarebit. The dreams often reveal unflattering sides of the dreamers' psyches—their phobias, hypocrisies, discomforts, and dark fantasies. This was in great contrast to the colorful fantasy dreams in McCay's signature strip "Little Nemo", which he began in 1905. Whereas children were "Nemo"s target audience, McCay aimed "Rarebit Fiend" at adults. The popularity of "Rarebit Fiend" and "Nemo" led to McCay gaining a contract in 1911 with William Randolph Hearst's chain of newspapers with a star's salary. His editor there thought McCay's highly skilled cartooning "serious, not funny",