Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Essential Products Essential Products Essential Products (marketed as Essential) is an American technology company and manufacturer founded on November 9, 2015 by Andy Rubin and based in Palo Alto. The company is currently developing two products, the Android smartphone Essential Phone and Essential Home, which runs Ambient OS. The company was established in Palo Alto on November 9, 2015 by Android co-founder Andy Rubin, with funding from Playground Global. In December 2016, Brian Wallace, who left his occupation as chief marketing officer for Magic Leap a month prior, was reportedly working with Rubin. Trademarks with the 'Essential' brand name were also filed