History of Google History of Google The Google company was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most widely used web-based search engine. Page and Brin, students at Stanford University in California, developed a search algorithmat first known as "BackRub"in 1996. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google
Is Google Making Us Stupid? efficiency, Carr makes the point that back then some workers complained that they felt they were becoming mere automatons due to the systemic application of Taylorism — a theory of management that analyzes and synthesizes workflow processes, improving labor productivity. Carr selects Google as a prime example of a company in which computer engineers and software designers have applied Taylorism to the knowledge industry, delivering increasingly robust information that may have the effect of minimizing opportunities to ponder ambiguities. Additionally, he argues that the Internet's dominant business model is one that thrives as companies either collect information on users or