Nursery rhyme rhymes became associated with the idea of political correctness. Most attempts to reform nursery rhymes on this basis appear to be either very small scale, light-hearted updating, like Felix Dennis's "When Jack Sued Jill – Nursery Rhymes for Modern Times" (2006), or satires written as if from the point of view of political correctness in order to condemn reform. The controversy in Britain in 1986 over changing the language of "Baa Baa Black Sheep" because, it was alleged in the popular press, it was seen as racially dubious, was apparently based only on a rewriting of the rhyme in one
Cecily Parsley's Nursery Rhymes contains the following rhymes: Potter confidently asserted her tales would one day be nursery classics, and part of the process in making them so was marketing strategy. She was the first to exploit the commercial possibilities of her characters and tales with spinoff merchandise such as a Peter Rabbit doll, a board game called "The Game of Peter Rabbit", and nursery wallpaper between 1903 and 1905. Other "side-shows" (as she termed the ancillary merchandise) were produced over the following two decades. In 1947 Frederick Warne & Co. gave Beswick Pottery of Longton, Staffordshire rights and licences to produce the Potter