The English Roses advance of publication. Puffin employed Coleman Getty Public Relations to handle the book's launch They faced difficulty promoting the book since details of the storyline were not allowed press releases. Nicky Stonehill of Coleman Getty—who had only an hour to discuss the PR strategy with Madonna—used the media hype surrounding the release and struck up an exclusive deal with "The Times" of London to publish excerpts from the book. The day before the book's publication Madonna threw a promotional tea party at London's Kensington Roof Gardens, inviting friends and celebrities. A pink, sparkling carpet flanked by fences adorned with roses
The Stone Roses often display no interest in promoting themselves, which was typified through reticent and capricious behaviour. Even with The Stone Roses' reformation in 2011, the group continued to provide few interviews. This approach left many journalists confused and sometimes angered. A typical example is the Spike Island press conference in 1990, which was attended by much of the world's music press. This ended in chaos when the gathered journalists began a small riot, believing the band to be deliberately upsetting them. As John Robb commented: "The Stone Roses would stonewall the journalist[s]. With shy guffaws, muttered asides, dispassionate staring, foot-shuffling silences