Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Is Google Making Us Stupid? and only then to e-read". Preferring to maintain an academic perspective, Wolf firmly asserted that her speculations have not yet been scientifically verified but deserved serious study. In Carr's 2008 book "", the material in the final chapter, "iGod", provided a basis for his later "Atlantic" magazine article titled "Is Google Making Us Stupid?" The inspiration to write "Is Google Making Us Stupid?" came from the difficulties Carr found he had in remaining engaged with not only books he had to read but even books that he found very interesting. This is sometimes called deep reading, a term coined by