Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Google Scholar each paper. Google Scholar's legal database of US cases is extensive. Users can search and read published opinions of US state appellate and supreme court cases since 1950, US federal district, appellate, tax, and bankruptcy courts since 1923 and US Supreme Court cases since 1791. Google Scholar embeds clickable citation links within the case and the How Cited tab allows lawyers to research prior case law and the subsequent citations to the court decision. The Google Scholar Legal Content Star Paginator extension inserts Westlaw and LexisNexis style page numbers in line with the text of the case. While most academic