Interior design magazine consumers and in particular, Sears, who offered to deliver any item countrywide. Terrance Conran's Habitat, founded in 1964, came about to service a growing number of affluent consumers, intent on purchasing a cost-efficient interior presented in ready-to-made rooms. The first "Habitat" catalogue in 1966 was marketed as a guide to decorating a home and not just a telling tool. Swedish company IKEA created the same room-set device to document its tens of thousands of products and in the process dominated the global market in the late 20th century. Founded by Ingvar Kamprad in 1943, the catalogue was first produced in
Ingvar the Far-Travelled Victorious. A second theory suggests that Ingvar was the son of a Swedish prince named Eymundr and who would have been the son of Eric the Victorious and the brother of Olof Skötkonung. The existence of this prince Eymundr has been suggested by Lauritz Weibull (1911) and J. Svennung (1966). The theory is based on a reevaluation of the age of the Ingvar runestones, proposed by Elias Wessén and Sune Lindquist and which suggests that the Ingvar Runestones were carved earlier in the 11th century. According to a third theory, proposed by F. Braun, and which is based on the