Ingvar Kamprad bulk very cheaply from Stockholm, sell them individually at a low price, and still make a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds, and later ballpoint pens and pencils. When Kamprad was 17, his father gave him a cash reward for succeeding in his studies. Ingvar attended Göteborgs handelsinstitut, now part of Hvitfeldtska Gymnasiet, from 1943 to 1945. In 1943, when he was 17, Kamprad founded IKEA, selling replicas of his uncle Ernst's kitchen table. In 1948, Kamprad diversified his portfolio, adding furniture. His business was mostly mail order. The acronym IKEA is made
Ingvar Ingvar Yngvar Harra (or Ingvar) Proto-Norse *"Ingu-Hariz" (d. early 7th century) was the son of Östen and reclaimed the Swedish throne for the House of Yngling after the Swedes had rebelled against Sölvi. Snorri Sturluson relates in his "Ynglinga saga" that King Ingvar, Östen's son, was a great warrior who often spent time patrolling the shores of his kingdom fighting Danes and Estonian vikings ("Víkingr frá Esthland"). King Ingvar finally came to a peace agreement with the Danes and could take care of the Estonian vikings. He consequently started pillaging in Estonia in retribution, and one summer he arrived at