Frederick A.O. Schwarz Jr. Frederick A.O. Schwarz Jr. Frederick August Otto "Fritz" Schwarz Jr. (born April 20, 1935) is an American lawyer born in New York City. Schwarz was born in New York City, the great-grandson of German-American Frederick August Otto Schwarz, the founder of the Fifth Avenue toy store, F.A.O. Schwarz. His family sold the majority interest in the toy store in 1963. He graduated from Harvard University in 1957 and received a law degree from Harvard Law School in 1960. In 1960, he organized picketing at a Woolworth store in sympathy with black demonstrators in Greensboro, N.C. He married Marian in 1959.
FAO Schwarz on Fifth Avenue in 2017. The following year, a new store opened at 30 Rockefeller Plaza, near the former Fifth Avenue location. FAO Schwarz was founded in 1862 under the name "Toy Bazaar" by German immigrant Frederick August Otto Schwarz, in Baltimore, where he and his brothers retailed toys from a fancy-goods store. Additional locations of "Toy Bazaar" followed in Philadelphia and Boston. In 1870, Schwarz opened a New York City location known as the "Schwarz Toy Bazaar" at 765 Broadway, which moved to 42 E. 14th Street in Union Square in 1880 and operated at that location until April