Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Bass Brewery Interbrew takeover. It is typically sold in 25cl bottles at 5.2% ABV. Draught Bass has been exported to America since at least 1966. In 2001, 66,500,000 litres of Bass were sold in the United States. However Bass seems to have suffered under the custodianship of InBev and later Anheuser-Busch InBev as it is undergoing heavy decline in American consumption, with 24,200,000 litres sold in the country in 2010. AB InBev have pledged funding to support the Bass brand in America, and since June 2012, Bass has been brewed in Merrimack, New Hampshire at 5% ABV for the American market. In