Predictably Irrational fairy tale." Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin
The Story of the Youth Who Went Forth to Learn What Fear Was their wedding, the boy's continuing complaints annoyed his wife to no end. Reaching her wits' end, she sent for a bucketful of stream water, complete with gudgeons. She tossed the freezing water onto her husband while he was asleep. As he awoke, shuddering, he exclaimed that while he had finally learned to shudder, he still did not know what true fear was. The fairy tale is based on a tale from the German state of Mecklenburg and one from Zwehrn in Hesse, probably from Dorothea Viehmann, as told by Ferdinand Siebert from the area of the Schwalm. In the first