Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Michael Thomas Bass Michael Thomas Bass Michael Thomas Bass, DL (6 July 1799 – 29 April 1884) was an English brewer and a member of Parliament. Under his leadership, the Bass Brewery became the largest brewery in the world, and Bass the best known brand of beer in England. Bass represented Derby in the House of Commons as a member of the Liberal Party between 1848 and 1883 where he was an effective advocate for the brewing industry. He was a generous benefactor both in Derby, and in Burton-on-Trent where his company was based. Bass was born at Burton-on-Trent in Staffordshire, the son