Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
Fashion merchandising comparison to manufacturer merchandisers, retailer merchandisers also begin their process by forecasting industry and fashion trends with their target markets in mind. Sales are predicted in retail dollars and beginning of the month (BOM) stock. Similar to manufacturer merchandisers, retailer merchandisers must make all decisions regarding the final consumer. Decisions are made based on the past, present, and future of the economy, sales, industry and fashion trends, region and world events, and the fashion cycle. When selecting merchandise to offer, retailer merchandisers will consider their target markets' color, style, size, and cost preferences. Once accurate decisions are made, retailer merchandisers