Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
The "What Time Is Love?" Story half the price of a conventional album. Released on 25 September 1989 on LP and CD, "The "What Time Is Love?" Story" used the same basic design lay-out as the "Pure Trance Original" singles, but the colour scheme was altered: lurid pink writing on lurid green (for the vinyl), and lurid green on lurid pink (for the CD). Many commentators have speculated that all of these 'covers' were in fact the work of The KLF themselves. "Q" magazine, for example, commented that "one wonders why all the vocalists sound so alike (and British, even when praising Allah)" and asked of