Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC in 1997 with the BBC blocks, a logo designed to work across media. From 1958, for this television network, there are five different logos. The first logo of network is used from 1958 to 1963, the second logo is used from 1963 to 1971, the third logo is used from 1971 to 1992, the fourth logo is used from 1988 to 1998, and the fifth and current logo is used from 1997. Before the BBC introduced its logo itself, in the form of the slanted boxes, the BBC used a variety of different symbols with which to represent itself. In