Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Thwaites Brewery May 2011. The newly adopted logo is based on vintage designs from the 19th century, but for the first time in the brewery's history, the famous shire horses which have been part of the emblem for almost 200 years have been dropped from its design. Thwaites Brewery Thwaites Brewery is a regional brewery owned by founded in 1807 by Daniel Thwaites in Blackburn, Lancashire, England. The firm still operates from its original town centre site, although the original brewery was demolished in 2011, and part of its beer business was sold to Marston's in March 2015. Today, Thwaites still produces