Hen Wlad Fy Nhadau sung before a game commenced in any sport. The Welsh national rugby team were playing host to the first touring New Zealand team, who to that point were unbeaten. After Wales won the Triple Crown in the 1905 Home Nations Championship the match was dubbed the 'Game of the Century' by the press. The New Zealand team started every match with the Haka, and Welsh Rugby Union administrator Tom Williams, suggested that Wales player Teddy Morgan lead the crowd in the singing of the anthem as a response. After Morgan began singing, the crowd joined in, and Wales became the
Brains Brewery Club. Brains' Bread of Heaven"', named after a traditional Welsh rugby anthem, was launched in 2005 in commemoration of the sponsorship, and is mostly sold during the Six Nations Championship and autumn internationals. Hen Wlad Fy Nhadau (Land Of My Fathers) was launched in 2006 to commemorate the 150th anniversary of the Welsh national anthem. It is a golden ale brewed with Welsh honey. Brains sponsored a number of railway bridges over roads in Cardiff to have its advertising slogans painted on them. They include ""It's Brains you want!"" in Clare Road and Leckwith Road and ""People who know beer...