Good Girl Gone Bad: Reloaded first released digitally on June 2, 2008 in certain countries, including Australia, Ireland, New Zealand, and the United Kingdom. The album was released physically on June 13 in Germany. On June 17, it was released in Canada, the United Kingdom, and the United States. A DVD containing behind-the-scenes footage of Rihanna's Good Girl Gone Bad Tour (2007–09) was included in a special version launched in the US for a limited time. Rihanna subsequently hosted a promotion party for "Good Girl Gone Bad: Reloaded" in New York City, which featured several celebrity guests, including LeToya Luckett, Teyana Taylor, and Wynter Gordon.
Good Girl Gone Bad: Reloaded in its third week, the album reached a peak of number four. After the release of "Good Girl Gone Bad: Reloaded", "Good Girl Gone Bad" re-entered the Swiss Albums Chart at number 32, and the Austrian Albums Chart at number 36. When "Good Girl Gone Bad: Reloaded" was released, the original album received a sales increase of 930%—more than any other non-debuting album in the history of the "Billboard" 200 chart. By July 2010, it had become the third album in the US whose songs have sold the most copies combined. Its songs have sold over 17,081,000 digital copies, only