Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Stones Brewery the closure on the steep decline in sales of cask conditioned beers (nationally there had been a 14 per cent decline in sales of cask beer over the previous 12 months) which the brewery produced. The brewer realised £1 million in efficiency savings by closing the brewery. The Campaign for Real Ale blamed the brewery's closure on Bass' failure to promote their cask conditioned products. As well as Stones Bitter, the Cannon brewed the small scale Bass Special, Bass Light and Bass Mild brands from the mid-1990s as declining Stones volumes left the brewery with spare capacity. Bass Light and