Ann-Sofie Johansson and representative. Her job involves travel, fashion research, designer collaborations, and the overseeing of H&M's "brand building" collections. Ann-Sofie Johansson Ann-Sofie Johansson is a Swedish fashion designer, known for being the Creative Advisor and former Head of Design for retailer H&M. Johansson grew up in Ronneby, an hour away from Stockholm, Sweden. As a youth, she shopped often at H&M, calling it the "heaven of fashion". After first thinking about becoming a veterinarian, Johansson instead pursued art science studies and archaeology at Gothenburg and Lund universities – it was then that she realized she wanted a career involving artistic creativity.
Madrid Fashion Film Festival talents and students. A second award was added to this category during second edition thanks to the H&M sponsorship through which H&M and MadridFFF launched a competition to choose and produce the best creative concept for H&M. The first edition of Madrid Fashion Film Festival was held from October 28 to November 3, 2013 at Matadero Matadero Madrid Cultural Center. The second edition was held from 3rd to 6th November 2014 in Palacio de Comunicaciones Cibeles. Madrid Fashion Film Festival Madrid Fashion Film Festival (MadridFFF) is the first annual fashion film festival held in Madrid, Spain, which showcases fashion films