Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Fremlin's Brewery Fremlin's Brewery Fremlin's was a brewery in Maidstone, Kent, England. It was established by Ralph Fremlin in 1861, who eschewed the pub trade and focused on bottled beer, on religious grounds. The beer was known for the distinctive elephant logo on the bottles. The brewery expanded to become the largest in Kent, before going into decline after being purchased by Whitbread in 1967. The original brewery was founded on Earl Street, Maidstone, around 1790. It was bought by Ralph Fremlin in 1861, who rebuilt the premises, and expanded the production plant along the street, taking over a pub further down