Greek mythology in popular culture elements tantalum and niobium are always found together in nature, and have been named after the King Tantalus and his daughter Niobe. The element promethium also draws its name from Greek mythology, as does titanium, which was named after the titans who in mythology were locked away far underground, which reflected the difficulty of extracting titanium from ore. The U.S. Apollo Space Program to take astronauts to the moon, was named after Apollo, based the god's ability as an archer to hit his target and being the god of light and knowledge. Oceanographer Jacques-Yves Cousteau named his research ship, a
Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,