Effect of Sun angle on climate sunlight shines on the earth at a lower angle (Sun closer to the horizon), the energy of the sunlight is spread over a larger area, and is therefore weaker than if the Sun is higher overhead and the energy is concentrated on a smaller area. Figure 2 depicts a sunbeam one mile (1.6 km) wide falling on the ground from directly overhead, and another hitting the ground at a 30° angle. Trigonometry tells us that the sine of a 30° angle is 1/2, whereas the sine of a 90° angle is 1. Therefore, the sunbeam hitting the ground at a
Less-is-better effect Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together. The term was first proposed by Christopher Hsee. In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts: "(1) a person giving a $45 scarf (from scarves ranging from $5-$50) as a gift was perceived to be more generous than one giving a $55 coat (from coats ranging from $50-$500); (2) an overfilled ice