Frederick A.O. Schwarz Jr. Frederick A.O. Schwarz Jr. Frederick August Otto "Fritz" Schwarz Jr. (born April 20, 1935) is an American lawyer born in New York City. Schwarz was born in New York City, the great-grandson of German-American Frederick August Otto Schwarz, the founder of the Fifth Avenue toy store, F.A.O. Schwarz. His family sold the majority interest in the toy store in 1963. He graduated from Harvard University in 1957 and received a law degree from Harvard Law School in 1960. In 1960, he organized picketing at a Woolworth store in sympathy with black demonstrators in Greensboro, N.C. He married Marian in 1959.
FAO Schwarz $25,000. In addition to its own line of products, FAO Schwarz carries brands including Steiff, the world's oldest and best-known German designer of stuffed animals, Melissa & Doug, a leading designer and manufacturer of educational toys, and Mamas & Papas, one of the UK's top nursery brands. Through the years, the FAO Schwarz logo has had versions that included a teddy bear, ABC blocks, a toy soldier, rocking horse and animated clock tower. In 2010, the FAO Schwarz logo was redesigned in colors of red and silver. The new logo emphasized the initials of company founder, Frederick August Otto Schwarz.