Google Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross. When the company changed names to Overture Services, it sued Google
Is Google Making Us Stupid? on memory retention was discussed; and, at the online scientific magazine "Edge", several argued that it was ultimately the responsibility of individuals to monitor their Internet usage so that it does not impact their cognition. While long-term psychological and neurological studies have yet to yield definitive results justifying Carr's argument, a few studies have provided glimpses into the changing cognitive habits of Internet users. A UCLA study led some to wonder whether a breadth of brain activity—which was shown to occur while users performed Internet searches in the study's functional MRI scans—actually facilitated reading and cognition or possibly overburdened the