Target angle submarine observer estimating target angle pictures himself on the target ship looking back at the submarine. Relative bearing of the submarine is the clockwise angle in degrees from the heading of the target ship to a straight line drawn from the target ship to the submarine. When target angle is 0° (or 360° ) the target ship is coming directly toward the submarine. Target angles between 0° and 90° indicate the target ship is moving toward and to the right of the submarine. Target angles between 90° and 180° indicate the target ship is moving to the right and away
Less-is-better effect Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together. The term was first proposed by Christopher Hsee. In a 1998 study, Hsee, a professor at the Graduate School of Business of The University of Chicago, discovered a less-is-better effect in three contexts: "(1) a person giving a $45 scarf (from scarves ranging from $5-$50) as a gift was perceived to be more generous than one giving a $55 coat (from coats ranging from $50-$500); (2) an overfilled ice