Brandenburg Gate been turned into a cobblestone pedestrian zone. The gate, along with the broad "Straße des 17. Juni" avenue to the west, is also one of the large public areas in Berlin where over a million people can gather to watch stage shows or party together, watch major sport events shown on huge screens, or see fireworks at midnight on New Year's Eve. After winning the 2014 FIFA World Cup, the German national football team held their victory rally in front of the gate. It has also hosted street events at 2009 IAAF World Championships in Athletics and will repeat its
Western City Gate leads this way). One of the towers was occupied by the Genex Group. The tower got its popular name "Genex" after this group, while its official title remains Western City Gate. The second, taller tower, is residential. The building is located in the municipality of New Belgrade, in the 41 "Narodnih heroja" Street. It is actually situated at the corner of the street and the European route E75. West of the gate are the neighborhoods of Studentski Grad and Tošin Bunar while Fontana is to the north. In the New Belgrade's blocks numeration system, the building belongs to the Block