Bass Brewery the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre. Bass was a pioneer in international brand marketing. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the
Logo and corporate identities, including the famous logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color is a key element