Silly Putty Putty went worldwide, becoming a hit in the Soviet Union and Europe. In 1968, it was taken into lunar orbit by the Apollo 8 astronauts. Peter Hodgson died in 1976. A year later, Binney & Smith, the makers of Crayola products, acquired the rights to Silly Putty. , annual Silly Putty sales exceeded six million eggs. Silly Putty was inducted into the National Toy Hall of Fame on May 28, 2001. In addition to its success as a toy, other uses for the putty have been found. In the home, it can be used to remove substances such as dirt,
Toy advertising slogan reads "Silly rabbit, Trix are for kids." Promoting the impression of exclusion and importance. For toy company’s exclusion is established through gender. Toys are specially designed for boys and girls and are exclusively showcased in separate aisles. Children begin to develop stereotypical, gender based knowledge during preschool and by the age of seven they have strong, established views on toy gender. Research found that when children aged seven to eleven were asked to choose a toy, most selected traditional gendered based occupational toys, reflecting role play. Children throughout this age group were also more likely to create rivalry with