Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
De Koningshoeven Brewery display the "Authentic Trappist Product" logo. Whilst the beer continued to be brewed within the abbey walls, the arrangement with Bavaria was felt to be too commercialised. As a result, the brewery withdrew their use of the logo on 1 December 1999. However, the brewery continued to label the beer as "Trappistenbier". After a lengthy study by all parties, and a review of the agreement between the abbey and brewery, the beers were granted the right to display the logo again as of September 9, 2005. As part of this settlement, the monks have taken a more active control of