Fear of fish Fear of fish Fear of fish or ichthyophobia ranges from cultural phenomena such as fear of eating fish, fear of touching raw fish, or fear of dead fish, up to irrational fear (specific phobia). Galeophobia is the fear specifically of sharks. Ichthyophobia is described in "Psychology: An International Perspective" as an "unusual" specific phobia. Both symptoms and remedies of ichthyophobia are common to most specific phobias. John B. Watson, a renowned name in behaviorism, describes an example, quoted in many books in psychology, of conditioned fear of a goldfish in an infant and a way of unconditioning of the fear
Risk profoundly unknown circumstances. Fear is a response to perceived danger. Risk could be said to be the way we collectively measure and share this "true fear"—a fusion of rational doubt, irrational fear, and a set of unquantified biases from our own experience. The field of behavioural finance focuses on human risk-aversion, asymmetric regret, and other ways that human financial behaviour varies from what analysts call "rational". Risk in that case is the degree of uncertainty associated with a return on an asset. Recognizing and respecting the irrational influences on human decision making may do much to reduce disasters caused by