Works inspired by J. R. R. Tolkien to "The Lord of the Rings" in the early 1970s. She sent them to Tolkien, who was struck by the similarity to the style of his own drawings. In 1977, Queen Margrethe's drawings were published in the Danish translation of the book, which was reissued in 2002, redrawn by the British artist Eric Fraser. Tim and Greg Hildebrandt were also well-known Tolkien illustrators during the first decades after the publication of "The Lord of the Rings". In the 1970s, British artist Jimmy Cauty created a best-selling poster of the Hobbit for the retailer Athena. Probably the widest-known Tolkien illustrators of
J. R. R. Tolkien "Shireplitis tolkieni". In 2004, the extinct hominid "Homo floresiensis" was described, and quickly earned the nickname "hobbit" due to its small size. In 1978, Paleontologist Leigh Van Valen named over 20 taxa of extinct mammals after Tolkien lore in a single paper. In 1999, entomologist Lauri Kaila described 48 new species of "Elachista" moths and named 37 of them after Tolkien mythology. It has been noted that "Tolkien has been accorded formal taxonomic commemoration like no other author." Since 2003 The Tolkien Society has organized Tolkien Reading Day, which takes place on 25 March in schools around the world. There