Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Stones Brewery and the canned version at their Burton brewery. The cask product was initially contract brewed at the Highgate Brewery in Walsall, West Midlands, before moving to Everards of Leicester in 2005. The cask product ceased production in June 2012. Stones Bitter has suffered a decline in sales since the closure, and a member of the Bass board of directors that took the decision to close the brewery has admitted that, given the subsequent resurgence in golden ales and local provenance in beer, the decision to close the brewery was the wrong one. Retrospectively, he argues that Bass should have backed