Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC programmes and clips from the BBC archives were being sold to be aired on other networks and channels. It was in the early 1960s that the 'bat's wings' logo ceased to be used. It was superseded by the BBC TV logo within a circle, behind which would appear a map of Britain split into broadcast regions. This set the style for a succession of circular images. On 30 September 1963, the BBC's globe logo first appeared. This was a striped line broken in the middle by a globe, with BBC1 in block letters below it. When it appeared, the continuity