Viewing angle Viewing angle In display technology parlance, viewing angle is the maximum angle at which a display can be viewed with acceptable visual performance. In a technical context, this angular range is called viewing cone defined by a multitude of viewing directions. The image may seem garbled, poorly saturated, of poor contrast, blurry or too faint outside the stated viewing angle range, the exact mode of "failure" depends on the display type in question. For example, some projection screens reflect more light perpendicular to the screen and less light to the sides, making the screen appear much darker (and sometimes colors
Less-is-better effect of top-quality candy than a box containing those 24 pieces plus 16 lower-quality pieces. If a manufacturer has developed two versions of a product and wishes to know which will be more popular with consumers and should therefore be put on the market, presenting them jointly to the public will enable consumers to evaluate differences between them, while presenting them separately will better predict the consumer's actual experience of the product when and if it is actually put on sale. Less-is-better effect The less-is-better effect is a type of preference reversal that occurs when the lesser or smaller alternative of