Logo and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe’s dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of
Logo of the BBC by a C in the centre. This mosaic logo is still visible on the floor today, though the area no longer serves as the BBC's main reception room. The first incarnation of the BBC blocks logo appeared in 1958. It consisted of square boxes with slanted letters, not unlike the first slanted logo seen in the 1960s. In 1953, Abram Games was commissioned to design an on-air image. Nicknamed the 'bat's wings', it consisted of a rounded brass contraption with a tiny spinning globe in its centre, with large wing-like protrusions flanked by lightning bolts on either side. For BBC