Frederick A.O. Schwarz Jr. Frederick A.O. Schwarz Jr. Frederick August Otto "Fritz" Schwarz Jr. (born April 20, 1935) is an American lawyer born in New York City. Schwarz was born in New York City, the great-grandson of German-American Frederick August Otto Schwarz, the founder of the Fifth Avenue toy store, F.A.O. Schwarz. His family sold the majority interest in the toy store in 1963. He graduated from Harvard University in 1957 and received a law degree from Harvard Law School in 1960. In 1960, he organized picketing at a Woolworth store in sympathy with black demonstrators in Greensboro, N.C. He married Marian in 1959.
FAO Schwarz FAO Schwarz FAO Schwarz is an American toy store. The company is known for its unique high-end toys, life-sized stuffed animals, dolls, and games. The second flagship store in its history was located on Fifth Avenue in New York City. It was a popular tourist destination and gained iconic status for its floor piano and cameos in major motion pictures. FAO Schwarz was later acquired by Toys "R" Us, which closed the Fifth Avenue flagship location in 2015. ThreeSixty Group, Inc. acquired FAO Schwarz from Toys ‘R’ Us, Inc. for an undisclosed amount in October 2016. The brand formally re-launched