Etymology of Wicca Stewart Farrar, describes "Wicca" as "the witches' name for their Craft" in his book "What Witches Do" (1971). The widespread adoption of "Wicca" in reference to Pagan Witchcraft would have brought benefits to its practitioners, who were widely maligned and faced persecution for their practice of "witchcraft"; an emotive term often associated with Satanism that had negative connotations in the Western imagination. Doyle White argued that the practitioners' presentation of themselves as Wiccans rather than witches removed some of the social stigma that they faced. From 1970 onward, increasing numbers of books teaching readers how to become Pagan Witches were
Growth of religion data" / similar for Canada & Australia). According to The Statesman Anne Elizabeth Wynn claims "The two most recent American Religious Identification Surveys declare Wicca, one form of paganism, as the fastest growing spiritual identification in America". Mary Jones claims Wicca is one of the fastest-growing religions in the United States as well. Wicca, which is largely a "Pagan" religion primarily attracts followers of nature-based religions in, as an example, the Southeast Valley region of the Phoenix, Arizona metropolitan area. In terms of absolute numbers, irreligion appears to be increasing (along with secularization generally). (See the geographic distribution of atheism.)