Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Purr by Katy Perry Its design was hand-sketched by Katy Perry herself, and was influenced by her Catwoman stage costume. Following the theme of the bottle's design, Purr's feline-inspired print advertisements featured Perry posing provocatively in a purple and pink cat suit. While she was shooting the commercial advert for Purr, the television show "Extra" conducted a behind-the-scenes interview with Perry about the design of the bottle. Purr was launched in November 2010 in the United Kingdom, where it was available exclusively at London's Selfridges store for one week, ahead of a national roll-out beginning November 20. In the United States, the fragrance is