Hi-de-Hi! Channel at 1.40pm and repeated again at 6pm "Hi-de-Hi!" is set at a holiday camp in the fictional seaside town of Crimpton-on-Sea, Essex. Loosely based on Butlins, "Maplins" is part of a holiday camp group owned by Joe Maplin, with "Yellowcoats" replacing Redcoats. Cambridge University Professor of Archaeology Jeffrey Fairbrother, who had become tired of academia, has been appointed the new entertainment manager. He is clearly unqualified for the position. This has annoyed the camp host, Ted Bovis, who had expected the post. The job of camp comic is given to the naive but kind-hearted Spike Dixon, who wants an
Hi-de-Hi! in July 2011), and The Halifax Thespians at the Halifax Playhouse in March 2012. A stage play for amateur production by Paul Carpenter and Ian Gower is available from Samuel French Ltd of London "Hi-de-Hi!" had a rock and roll style theme tune called "Holiday Rock". Sung by Ken Barrie on the series opening titles, the song was later released as single with the main vocal part sung by Paul Shane and the Yellowcoats (it featured several members of the cast on backing vocals). It became a UK Top 40 hit in May 1981 and Shane and members of the