2011 World Championships in Athletics – Men's decathlon 2011 World Championships in Athletics – Men's decathlon ] The Men's decathlon at the 2011 World Championships in Athletics was held at the Daegu Stadium on August 27 and 28. Ashton Eaton started off strongly, taking a 22 point advantage in the 100m over American teammate Trey Hardee, then adding three more points in the long jump. Oleksiy Kasyanov placed himself in third. Defending champion Hardee pulled back that advantage to take a 6-point lead after the shot put. Aleksey Drozdov blew past the field with a 2.14 high jump, but cumulatively it was only a short lived 2-point lead.
Decathlon Group brand Decathlon had beaten all its competitors on three key points: margin, market share, and highest turnover per square meter of retail space. It is arguably the third at a global level. A 2008 survey of 774 catchment areas at the request of the Ministry of Economy and Finance shows that "for sporting goods, Decathlon is dominant in 92.8% of zones". This dominant position has the effect of marginalizing its commercial competitors, including independent retailers. In 2009, Decathlon's sector rivals, and , joined forces to set up a common purchasing centre in Switzerland, intended to "pressurize most of the major