Criticism of The Walt Disney Company Some critics disapprove of the marketing strategy made by Anne Sweeney, the former President of the Disney-ABC Television Group from 2004 to 2014 (1996-2014 as the President of Disney Channel), in which Disney Channel's programming has pulled away from the characters of Mickey Mouse, Donald Duck and Goofy, that the company founded itself upon, and now mostly consists of programming geared mainly towards preteens and teenagers.. Longtime fans condemned the company for removing almost all Walt-era and pre-1990s material from the channel in 2002 with the removal of the late-night "Vault Disney" block devoted to this material, which used to
Timeline of The Walt Disney Company an emphasis on theme park expansion and improving the quality of film and television work. After becoming CEO, Robert Iger begins to rebuild the Disney brand by redirecting focus on core assets, such as feature animation and the theme parks. One early accomplishment was repairing the Disney-Pixar relationship, resulting in Disney's purchase of Pixar for $7 billion. Footnotes Timeline of The Walt Disney Company This is a timeline of The Walt Disney Company, listing notable business events for the organization. The Walt Disney Company was founded in 1923, and found much success under Walt Disney's leadership through his death in