The Jimi Hendrix Experience I went to see him play, I thought that was it, the game was up for all of us, we may as well pack it in." The group came to prominence in the US after the June 1967 Monterey Pop Festival, one of the first major rock music festivals. The band's performance ended with Hendrix famously setting his psychedelically painted Fender Stratocaster on fire. After the festival they toured with the Monkees, but left the tour two weeks later, reportedly due to lack of audience response. With the Experience, Hendrix recorded several hit singles, such as "Hey Joe", "Purple Haze",
Jimi Hendrix billing, advertisements, and tickets were printed with the New Jimi Hendrix Experience or occasionally just Jimi Hendrix. During the first half of 1970, Hendrix sporadically worked on material for what would have been his next LP. Many of the tracks were posthumously released in 1971 as "The Cry of Love". He had started writing songs for the album in 1968, but in April 1970 he told Keith Altham that the project had been abandoned. Soon afterward, he and his band took a break from recording and began the Cry of Love tour at the L.A. Forum, performing for 20,000 people.