Walt Disney Pictures released under this brand. "Pirates of the Caribbean" is the studio's most successful franchise, with two of its sequels, released in and , earning over $1 billion in worldwide box office gross. The studio's predecessor (and the modern-day The Walt Disney Company's as a whole) was founded as the Disney Brothers Cartoon Studio, by filmmaker Walt Disney and his business partner and brother, Roy, in 1923. The creation of Mickey Mouse and subsequent short films and merchandise generated revenue for the studio which was renamed as The Walt Disney Studio at the Hyperion Studio in 1926. In 1929, it was
The Walt Disney Company string of successful movies, starting with "Never Cry Wolf" and the Ray Bradbury adaptation "Something Wicked This Way Comes". The Walt Disney Productions film division was incorporated on as Walt Disney Pictures. In 1984, Disney CEO Ron Miller created Touchstone Films as a brand for Disney to release more major motion pictures. Touchstone's first release was the comedy "Splash" (1984), which was a box office success. With "The Wonderful World of Disney" remaining a prime-time staple, Disney returned to television in the 1970s with syndicated programming such as the anthology series "The Mouse Factory" and a brief revival of the