Origin of Superman early issues of the series, it was unclear if the story was intended to be the new origin of the mainstream Superman or the beginnings of a new universe, similar to Marvel's Ultimate line. DC later confirmed that "Birthright" was the new official origin of Superman, and it was embedded into the Superman fiction in "Superman" (vol. 2) #200. Krypton was redesigned again in "Birthright", portrayed as a society that used its advanced science and technology to make its planet into a paradise. Clark Kent respected his alien heritage and designed his Superman costume based on images of Kryptonian culture
Daily Planet Thanks to Superman granting exclusive interviews and photographs to Lois Lane and Jimmy Olsen when he debuts, the paper's circulation increased 700%. General Sam Lane (Lois' father) attempted to capture Superman, seeing him as an alien threat. When he failed to do so, he forcibly shut down the "Planet" as part of an attempt to force Perry White and Lois to turn over any information they had on Superman that they haven't released to the public. Eventually, Superman turned the public to his favor and Sam Lane was seen in a bad light after his soldier John Corben AKA Metallo