Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Wicca have referred to it as a "magico-religion". Wicca is also a form of Western esotericism, and more specifically a part of the esoteric current known as occultism. Although recognised as a religion by academics, some evangelical Christians have attempted to deny it legal recognition as such, while some Wiccan practitioners themselves eschew the term "religion" – associating the latter purely with organised religion – instead favouring "spirituality" or "way of life". Although Wicca as a religion is distinct from other forms of contemporary Paganism, there has been much "cross-fertilization" between these different Pagan faiths; accordingly, Wicca has both influenced and