Etymology of Wicca latter would adopt it by the 21st century. This was part of a phenomenon that took place during the 1970s and 1980s, as the term "Wicca" became increasingly associated purely with Gardnerianism and Alexandrianism (together known as British Traditional Wicca in North America), rather than with other variants of Pagan Witchcraft. This was encouraged by elements within the Gardnerian and Alexandrian communities who wished to emphasise what they perceived as their special position within the Pagan community. The word "Wicca" first appeared in a book title in 1981 as "Wicca: The Ancient Way"; written by Janus-Mithras, Nuit-Hilaria and Mer-Amun and
History of Wicca this was a form of "minority empowerment". For a long time, Wicca was seen as being simply a minor sect, or cult. However, with the rise of solitary practitioners describing themselves as Wiccans, the faith went from becoming simply a mystery cult to becoming a public religion. Groups were formed to represent the Wiccan community, such as the Covenant of the Goddess, which was founded in 1975. Wiccans began to appear on various British television documentaries, including "The Heaven & Earth Show" and "Desperately Seeking Something". In the USA, the court case of Dettmer v. Landon in 1986 established that