More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
Evening Standard simply ... stunned the market. Not just for the act of going free, but because editorial quality has been maintained, circulation has almost trebled and advertisers have responded favourably. Here is a media brand restored to health." The "Standard" also won the daily newspaper of the year award at the London Press Club Press Awards in May 2011. The Evening Standard launched a mobile app with US app developer Handmark in May 2010. The range of apps was updated in 2015. In March 2018, editor George Osborne initiated a redesign of the paper, which featured a dropping of the 'London'