Etymology of Wicca learned the term during his initiation into the New Forest coven in 1939. By the late 1950s, Gardner's rival Charles Cardell, founder of his own tradition, had begun referring to the religion's followers as "Wiccens", and possibly used "Wicca" in reference to the religion itself. The inclusive use of the term "Wicca"—referring to the entirety of Pagan Witchcraft religion—has been traced to Britain in the early 1960s, when it was used by various groups and publicised through use in adverts, magazines, and other literary sources. It was later adopted by figures like Alex Sanders and Gavin and Yvonne Frost, who
Central Valley Wicca offshoot or even a precursor of Gardnerian Wicca, while others suggest that the CVW share a common ancestor with what later became Gardnerian Wicca. According to their original custom, an initiate of Central Valley Wicca was not told who their initiator's initiator was; therefore, the identity of the person who first brought Wicca to the Central Valley remains a mystery. What is known is that she had ties to England and had most likely lived there; she was either British or had close connection to a British subject prior to settling in California. At that time, individual names for "traditions"