Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry performed as Katheryn Perry to avoid confusion with actress Kate Hudson. She later adopted the stage name Katy Perry, using her mother's maiden name. In 2004, Perry signed to Ballard's label, Java, which was then affiliated with The Island Def Jam Music Group. She began work on a solo record, but the record was shelved after Java was dropped. Ballard then introduced Perry to Tim Devine, an A&R executive at Columbia Records, and she was signed as a solo artist. Over the course of the next two years, Perry wrote and recorded material for her Columbia debut, and worked with