Who Do You Think You Are? (Canadian TV series) and New York City. In reviewing the first episode "The Gazette" says, ""Who Do You Think You Are?" is a stirring, thought-provoking look at what it means to be Canadian." The "Ottawa Citizen" noted that Thursday nights are the most competitive time of the week for broadcast networks and that many of the most-watched shows are on that night. They continue, "If you're looking for something a little out of the ordinary, though, give "Who Do You Think You Are?" a chance. You may be pleasantly surprised by what you find." As part of announcing the show's return CBC reported
What to Do When You Are Dead music and lyrics into the record's concept. The booklet was created by Rob Dobi, with art direction from Jorgensen and Asterik Studio, which also designed the booklet. Dave Hill contributed photography. "Spin" writer Will Hermes noted the album booklet's Hipgnosis-styled layout as being "an important part" of the album. Jorgensen revealed that one of the reasons Armor for Sleep signed to Equal Vision was the label's inclination to satisfy the group's creative vision. On November 11, 2004, "What to Do When You Are Dead" was announced for release and a rough mix of "Car Underwater" was made available for streaming.