Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Growth of religion data" / similar for Canada & Australia). According to The Statesman Anne Elizabeth Wynn claims "The two most recent American Religious Identification Surveys declare Wicca, one form of paganism, as the fastest growing spiritual identification in America". Mary Jones claims Wicca is one of the fastest-growing religions in the United States as well. Wicca, which is largely a "Pagan" religion primarily attracts followers of nature-based religions in, as an example, the Southeast Valley region of the Phoenix, Arizona metropolitan area. In terms of absolute numbers, irreligion appears to be increasing (along with secularization generally). (See the geographic distribution of atheism.)