Etymology of Wicca Pagan Witchcraft community. The author's name was not printed, although it had probably been produced by one of the figures involved in editing "Pentagram", such as Gerard Noel or Doreen Valiente. In July 1968, a group of British Gardnerians began publishing a magazine titled "The Wiccan", while Welshman Gavin Frost founded the Church of Wicca in the United States that same year. In the 1960s, the Gardnerian initiate Alex Sanders founded his own tradition, which became known as Alexandrian Wicca; he used the terms "Wicca" and "the Wicca" in reference to the entire Pagan Witchcraft religion. One of Sanders' initiates,
Wicca none, do what ye will". This is usually interpreted as a declaration of the freedom to act, along with the necessity of taking responsibility for what follows from one's actions and minimising harm to oneself and others. Another common element of Wiccan morality is the Law of Threefold Return which holds that whatever benevolent or malevolent actions a person performs will return to that person with triple force, or with equal force on each of the three levels of body, mind and spirit, similar to the eastern idea of karma. The Wiccan Rede was most likely introduced into Wicca by