Cole Younger warden. Jim committed suicide in a hotel room in St. Paul, Minnesota, on October 19, 1902. Cole wrote a memoir that portrayed himself as a Confederate avenger more than an outlaw, admitting to only one crime, that at Northfield. He lectured and toured the south with Frank James in a wild west show, The Cole Younger and Frank James Wild West Company, in 1903. On August 21, 1912, Cole declared that he had become a Christian and repented of his criminal past. Frank James died February 18, 1915. A year later, Cole Younger died, on March 21, 1916, in his
Cole Brothers was incorporated. However Skelton Cole did not see this achievement, dying in 1896, while his brother John died in 1898. The business continued to be run by the Cole family, with two sons of the brothers Thomas and Thomas Skelton taking over the reins. By 1909, the business had started employing women, which was to be a benefit with the outbreak of World War One looming. The business had also grown to local prominence with locals regarding the area as Cole's Corner, something that lives on to today. Technology was at the forefront of the store, with delivery vans being