History of Wicca "Witches Devil-Worship in London!". He also published a second non-fiction book on the subject, "The Meaning of Witchcraft", in 1959, as well as running the Museum of Magic and Witchcraft on the Isle of Man up until his death in 1964. Gardner referred to members of his tradition as "the Wica", although he called the religion itself "Witchcraft", and never used the term "Wicca" in the sense as it is now known. The ritual format of Wicca shows the influence of late Victorian era occultism (even co-founder Doreen Valiente admitted seeing influence from Aleister Crowley), and there is very little
Growth of religion data" / similar for Canada & Australia). According to The Statesman Anne Elizabeth Wynn claims "The two most recent American Religious Identification Surveys declare Wicca, one form of paganism, as the fastest growing spiritual identification in America". Mary Jones claims Wicca is one of the fastest-growing religions in the United States as well. Wicca, which is largely a "Pagan" religion primarily attracts followers of nature-based religions in, as an example, the Southeast Valley region of the Phoenix, Arizona metropolitan area. In terms of absolute numbers, irreligion appears to be increasing (along with secularization generally). (See the geographic distribution of atheism.)