More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
A Quiet Word With ... had interviewed anyone on television, and the first time he interviewed anyone by himself in twenty years. Some time later Martin viewed an "infuriating" interview with American comedian and actor Will Ferrell on the Nine Network's "A Current Affair" that involved the reporter attempting to get Ferrell to repeat catchphrases from the film "" rather than containing anything of substance; Martin regarded this interview as an embarrassment to the nation. These two factors gave him the idea for a more substantive interview program, and inspired him to create "A Quiet Word With ...". The first episode, featuring Martin conversing with