Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Celtic Wicca Wicca". Gavin Frost and Yvonne Frost of the Church and School of Wicca called their tradition "Celtic Wicca" and followers of this tradition identify as Celtic Wiccans. Additionally, numerous Eclectic Wiccan groups and individuals incorporate what they believe to be Celtic features and self-identify as Celtic Wiccans or Celtic Neopagans. Celtic Wicca can be seen as both a form of Wicca and a branch of Celtic Neopaganism. On the Neopagan continuum from eclectic to reconstructionist, Celtic Wicca is at the eclectic end: as non-historical as most forms of Neo-druidism, and contrasting firmly with Celtic Reconstructionism, which emphasizes cultural focus and