More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
Evening Standard two months to 12 April were published as news stories in the paper, "reproducing headlines from the news release virtually verbatim", according to the study. On 14 December 2004, Associated Newspapers launched a Monday–Friday freesheet edition of the "Evening Standard" called "Standard Lite" to help boost circulation. This had 48 pages, compared with about 80 in the main paper, which also had a supplement on most days. In August 2006, the freesheet was relaunched as "London Lite". It was designed to be especially attractive to younger female readers and featured a wide range of lifestyle articles, but less news and