Criticism of The Walt Disney Company Some critics disapprove of the marketing strategy made by Anne Sweeney, the former President of the Disney-ABC Television Group from 2004 to 2014 (1996-2014 as the President of Disney Channel), in which Disney Channel's programming has pulled away from the characters of Mickey Mouse, Donald Duck and Goofy, that the company founded itself upon, and now mostly consists of programming geared mainly towards preteens and teenagers.. Longtime fans condemned the company for removing almost all Walt-era and pre-1990s material from the channel in 2002 with the removal of the late-night "Vault Disney" block devoted to this material, which used to
The Walt Disney Company and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. The company established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. Since the 1980s, Disney has created and acquired corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is known for its film studio The Walt Disney Studios, which is one of the largest and best-known studios in American cinema. Disney's other main divisions are Walt Disney Parks, Experiences and Consumer Products,