Miniskirt young women to whom they were unrelated, but to oppose it on their own wives and fiancés. In the UK, by shortening the skirts to less than they were classed as children's garments rather than adult clothes. Children's clothing was not subject to purchase tax whereas adult clothing was. The avoidance of tax meant that the price was correspondingly less. Several designers have been credited with the invention of the 1960s miniskirt, most significantly the London-based designer Mary Quant and the Parisian André Courrèges. Although Quant reportedly named the skirt after her favourite make of car, the Mini, there is
Made in Britain (campaign) adults to discover the public’s opinion on British manufacturing – and whether it actually made a difference to people’s buying habits. From the study, 55% said that supporting UK manufacturing and jobs was their main incentive to buy British and 36% claimed to buy British whenever they can. Following the research, Stoves launched a competition to design a logo for the newly established campaign. The winner was Cynthia Lee, a student designer from the University of Nottingham. On 11 July 2011, the accreditation marque was unveiled and British businesses were invited to apply to use the logo for the first