Noble megapode Noble megapode The noble megapode ("Megavitiornis altirostris"), also known as the deep-billed megapode, is an extinct, flightless, giant stem-galliform bird that was endemic to Fiji. Originally thought to be a megapode, more recent morphological studies indicate a close relationship with "Sylviornis", in a clade outside of the Galliformes crown group. It is likely that it became extinct through overhunting shortly after the colonisation of the Fiji Islands by humans. The genus is monotypic, with the generic name "Megavitiornis" derived from the Greek "mega" (great), "viti" (Fiji), and "ornis" (bird). The specific epithet "altirostris" comes from Latin "altus" (high or noble),
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture