Hi-de-Hi! Channel at 1.40pm and repeated again at 6pm "Hi-de-Hi!" is set at a holiday camp in the fictional seaside town of Crimpton-on-Sea, Essex. Loosely based on Butlins, "Maplins" is part of a holiday camp group owned by Joe Maplin, with "Yellowcoats" replacing Redcoats. Cambridge University Professor of Archaeology Jeffrey Fairbrother, who had become tired of academia, has been appointed the new entertainment manager. He is clearly unqualified for the position. This has annoyed the camp host, Ted Bovis, who had expected the post. The job of camp comic is given to the naive but kind-hearted Spike Dixon, who wants an
The Hi-Lo Country friendship becomes sorely tested. Ultimately, Pete and Big Boy's friendship will be decided by the extent of their yearnings for the same woman, while Hi-Lo awaits the outcome of the explosive run-ins between Jim Ed Love and two proud cowboys. The film was regarded by critics and film festivals as an example of the "classic" Western movie genre. Bob Graham of the "San Francisco Chronicle" said, "The traditional settings of Westerns are honored: the saloon, the dance hall, the rodeo, the cattle drive, the snowstorm. Hi-Lo is not only the name of the high-country flatlands where the story takes place,