Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katie Perry Fashion College in Glebe, Sydney. She launched her label in 2007. She chose to have the collection made in Australia, using Australian jersey fabric. In September 2008, Perry submitted a trademark application for her label, which was formally approved as trademark number 1264761 in the Australian Official Journal of Trademarks, on 29 January 2009. In June 2009, she launched the "Katie Perry Studio" in Mosman, New South Wales. In June 2009, a Brisbane firm of intellectual property lawyers, Fisher Adams Kelly, acting for the American pop singer Katy Perry, applied to IP Australia to oppose the new trademark, on the