Brazil at the 1970 FIFA World Cup Zagallo was the first footballer to become World Cup champion as a player (1958, 1962) and a coach, and Pelé ended his World Cup playing career as the first (and so far only) three-time winner. Brazil at the 1970 FIFA World Cup At the 1970 FIFA World Cup, Brazil participated for the 9th time in the event. The country remained as the only national team to have participated in every installment of the FIFA World Cup. The Brazilian front five of Jairzinho, Pelé, Gerson, Tostao and Rivelino were all No 10s in their own right and together they created an
FIFA World Cup from different nations, each one of which represented an entire nation. The competition is sometimes described as "The First World Cup", and featured the most prestigious professional club sides from Italy, Germany and Switzerland, but the FA of England refused to be associated with the competition and declined the offer to send a professional team. Lipton invited West Auckland, an amateur side from County Durham, to represent England instead. West Auckland won the tournament and returned in 1911 to successfully defend their title. In 1914, FIFA agreed to recognise the Olympic tournament as a "world football championship for amateurs", and