Hi-de-Hi! Channel at 1.40pm and repeated again at 6pm "Hi-de-Hi!" is set at a holiday camp in the fictional seaside town of Crimpton-on-Sea, Essex. Loosely based on Butlins, "Maplins" is part of a holiday camp group owned by Joe Maplin, with "Yellowcoats" replacing Redcoats. Cambridge University Professor of Archaeology Jeffrey Fairbrother, who had become tired of academia, has been appointed the new entertainment manager. He is clearly unqualified for the position. This has annoyed the camp host, Ted Bovis, who had expected the post. The job of camp comic is given to the naive but kind-hearted Spike Dixon, who wants an
Butlins Redcoats The BBC television series "Hi-de-Hi!", written by former Butlins employees Jimmy Perry (a Redcoat) and David Croft (summer show actor), featured the Yellowcoats as a fictional analogue. The title of the show ""Hi-de-Hi"" originated with Norman Bradford who claimed to have taken it from an American film; he began using this as a cheer to which the audience spontaneously responded "Ho-de-ho". Another BBC television series, "Doctor Who", featured an episode entitled "Delta and the Bannermen", which depicted an alien attack on the fictitious Shangri-La holiday camp (in reality the Butlins camp at Barry Island). As with the real camp, Shangri-La