Katy Perry following her ex-husband Russell Brand's transition from comedy work to activism, and released a concert film titled "Katy Perry: The Prismatic World Tour" through Epix, which took place during her tour of the same name. Perry also made a cameo appearance in the music video for Madonna's song "Bitch I'm Madonna" in June 2015. The following month, she released another fragrance with Coty, entitled Mad Potion. In September 2015, she appeared in the documentaries "Katy Perry: Making of the Pepsi Super Bowl Halftime Show", which followed Perry's preparation for her Super Bowl performance, and "", which followed the life and
Purr by Katy Perry larger. Katy Perry chose to release her own signature fragrance, Purr, to add a personal touch and compete with other celebrities' perfumes; she cited Beyoncé and Kim Kardashian as examples. Having teamed up with Gigantic Parfums, she was actively involved in the development of her fragrance. She mentioned in an interview that she created the product because she loves cats. Katy (a self-described "lyrical-based person") decided the name "Purr" seemed natural since it sounded like "perfume", "perfect" and even "Perry". Working with Firmenich fragrances, she wanted to make a scent that would have a strong effect on people and something