More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
London Daily News "Evening News" at 5p. Maxwell was dismissive when he heard about the cut-price "Evening News". He told the BBC: "The "Evening Standard" and Lord Rothermere are so worried about their monopoly - which the "London Daily News" is finally breaking - and so scared about the huge demand for our paper, that they've brought out a cheapo "Evening News", which is really a joke." After the "London Daily News" collapsed, The "Evening Standard" 's publishers, Associated Newspapers, continued the "Evening News" for some months as a separate brand, aiming for a more downmarket readership than the "Evening Standard" before re-absorbing