Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Part of Me (Katy Perry song) "MTV First: Katy Perry", in which Perry discussed her experiences filming the video and the background of the video's plot: Well, I actually had the idea, I wrote the story about what it is actually like to be in the Service, and it does take a lot of physical strength, but now that I've been through it – and even just for the three days I was there, [it's] a lot of mental strength. We used only Marines, no actors or actresses. We used all of the Marine's equipment and they were so lovely to us, I always have fun