Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Dark Horse (Katy Perry song) beat and "sultry" vocals from Katy Perry. He gave the track a rating of four stars out of five. Contributor Dylan Mial of Blogcritics said the "juxtaposition" of Perry's vocals and Juicy J's rap brought "the ingredients for a perfect musical storm" and favored Perry for the "uniqueness" of the single. Keith Murphy from "Vibe" called the track "infectiously sexy", while John Walker from MTV was similarly positive about the song, though he wrote that Juicy's verse was "phoned-in". Sal Cinquemani of "Slant Magazine" likened the song to avant-garde band Art of Noise's song "Moments In Love" and called it