Criticism of The Walt Disney Company ha!" laugh, which in context comes off like a nervous tic. Reviewers and commentators have described "The Ring" as not just a parody of the Jonas Brothers, but also of the ethos of The Walt Disney Company. The episode portrays Disney as a corporation using the ruse of family-friendly morals to disguise their primary motive, which is profit; reviewers and articles said this point is further illustrated by the use of Mickey Mouse, a cartoon symbol for the wholesome Disney image, as a foul-mouthed, contemptuous, greedy, all-powerful and violent character. Specifically, the episode targets Disney's marketing tactic of the band
The Walt Disney Company string of successful movies, starting with "Never Cry Wolf" and the Ray Bradbury adaptation "Something Wicked This Way Comes". The Walt Disney Productions film division was incorporated on as Walt Disney Pictures. In 1984, Disney CEO Ron Miller created Touchstone Films as a brand for Disney to release more major motion pictures. Touchstone's first release was the comedy "Splash" (1984), which was a box office success. With "The Wonderful World of Disney" remaining a prime-time staple, Disney returned to television in the 1970s with syndicated programming such as the anthology series "The Mouse Factory" and a brief revival of the