Hi-de-Hi! Channel at 1.40pm and repeated again at 6pm "Hi-de-Hi!" is set at a holiday camp in the fictional seaside town of Crimpton-on-Sea, Essex. Loosely based on Butlins, "Maplins" is part of a holiday camp group owned by Joe Maplin, with "Yellowcoats" replacing Redcoats. Cambridge University Professor of Archaeology Jeffrey Fairbrother, who had become tired of academia, has been appointed the new entertainment manager. He is clearly unqualified for the position. This has annoyed the camp host, Ted Bovis, who had expected the post. The job of camp comic is given to the naive but kind-hearted Spike Dixon, who wants an
Hi-de-Hi! being demobilised from the Army, he was a Redcoat at Butlins in Filey and Pwllheli during the holiday season. The series gained large audiences and won a BAFTA as Best Comedy Series in 1984. In a 2008 poll on Channel 4, "Hi-de-Hi!" was voted the 35th most popular comedy catchphrase. In 2014, Jimmy Perry confirmed that "Hi-de-Hi!" would be repeated, and it began a rerun on 2 February 2015 on BBC Two as part of Afternoon Classics, alongside "'Allo 'Allo!", "To the Manor Born" and "Open All Hours". It has started a re-run on 4th April 2018 on UKTV’s Drama