Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry Live: Witness World Wide like Katy Perry anymore." Perry received mixed responses from critics for "Witness World Wide". Joey Pucino of "The Sydney Morning Herald" called it a "bizarre publicity stunt." Journalist Amanda Petrusich called it "tedious" and dubbed her therapy breakdown "premeditated," writing in "The New Yorker", "Every moment of "Witness Worldwide" I saw felt heavy with promotional intention, and low on spontaneity or frankness—which is also what makes the album itself a slog." Others applauded her honesty. In the "Australian Daily Telegraph", Sarah Daffy praised Perry and dismissed her critics. Daffy addressed the reality of mental health and suicide in Australia, and