Etymology of Wicca latter would adopt it by the 21st century. This was part of a phenomenon that took place during the 1970s and 1980s, as the term "Wicca" became increasingly associated purely with Gardnerianism and Alexandrianism (together known as British Traditional Wicca in North America), rather than with other variants of Pagan Witchcraft. This was encouraged by elements within the Gardnerian and Alexandrian communities who wished to emphasise what they perceived as their special position within the Pagan community. The word "Wicca" first appeared in a book title in 1981 as "Wicca: The Ancient Way"; written by Janus-Mithras, Nuit-Hilaria and Mer-Amun and
Fluffy bunny (Wicca) or faddish. Common descriptions given by people using the term include elements such as the practitioner deliberately choosing to emphasize goodness, light, eclecticism and elements taken from the New Age movement over elements seen as too dark, as well as the practitioner appearing to follow the religion as a fad. The term "fluffy bunny" became more prevalent in the 1990s after it was used to describe a depiction of the Wiccan religion in the television series "Buffy the Vampire Slayer". The show, which featured a Wiccan coven, raised ire from practitioners of Wicca who believe that the coven in the