Miniskirt young women to whom they were unrelated, but to oppose it on their own wives and fiancés. In the UK, by shortening the skirts to less than they were classed as children's garments rather than adult clothes. Children's clothing was not subject to purchase tax whereas adult clothing was. The avoidance of tax meant that the price was correspondingly less. Several designers have been credited with the invention of the 1960s miniskirt, most significantly the London-based designer Mary Quant and the Parisian André Courrèges. Although Quant reportedly named the skirt after her favourite make of car, the Mini, there is
John Lloyd (graphic designer) John Lloyd (graphic designer) John David Lloyd (born 1944) is a British graphic designer who in 1975 co-founded the international design consultancy, Lloyd Northover. He has worked in all fields of graphic design but has specialised in corporate identity. Lloyd started his design career in 1960, as an apprentice lithographic artist in the printing industry. He began full-time study in 1964, first at South West Essex School of Art, and in 1965 at the London College of Printing. On graduating in 1968, he joined Allied International Designers in London, leaving in 1975 to co-found Lloyd Northover with designer, Jim Northover.