The Art of Walt Disney told him that he had no rights to Oswald, because the cartoon was not copyrighted under Walt’s name. After, Walt, his brother Roy O. Disney, and Ub Iwerks, came together to create all new characters, all of which Walt was going to make sure he owned. Mickey Mouse was soon developed, a character Walt had been inspired to create just from a simple pet mouse he once had in his office back in Missouri. Since its release in 1973, The Art of Walt Disney has expanded and revised its content on four separate occasions; 1975, 1995, 2004, and 2011. Each
The Walt Disney Company string of successful movies, starting with "Never Cry Wolf" and the Ray Bradbury adaptation "Something Wicked This Way Comes". The Walt Disney Productions film division was incorporated on as Walt Disney Pictures. In 1984, Disney CEO Ron Miller created Touchstone Films as a brand for Disney to release more major motion pictures. Touchstone's first release was the comedy "Splash" (1984), which was a box office success. With "The Wonderful World of Disney" remaining a prime-time staple, Disney returned to television in the 1970s with syndicated programming such as the anthology series "The Mouse Factory" and a brief revival of the