Etymology of Wicca Stewart Farrar, describes "Wicca" as "the witches' name for their Craft" in his book "What Witches Do" (1971). The widespread adoption of "Wicca" in reference to Pagan Witchcraft would have brought benefits to its practitioners, who were widely maligned and faced persecution for their practice of "witchcraft"; an emotive term often associated with Satanism that had negative connotations in the Western imagination. Doyle White argued that the practitioners' presentation of themselves as Wiccans rather than witches removed some of the social stigma that they faced. From 1970 onward, increasing numbers of books teaching readers how to become Pagan Witches were
Wicca Wicca developed a theology rooted in the worship of what they described as "one deity, without gender". In the 1970s, Dianic Wiccan groups developed which were devoted to a singular, monotheistic Goddess; this approach was often criticised by members of British Traditional Wiccan groups, who lambasted such Goddess monotheism as an inverted imitation of Christian theology. As in other forms of Wicca, some Goddess monotheists have expressed the view that the Goddess is not an entity with a literal existence, but rather a Jungian archetype. As well as pantheism and duotheism, many Wiccans accept the concept of polytheism, thereby believing