Action Comics 1 result, the "Overstreet Comic Book Price Guide" has, since the 1970s, published a warning advising that attempts have been made to pass off the reprint, stripped of its "Famous First Edition" cardboard cover, as an actual #1. However, the Guide does not cite any actual instances of this. DC reprinted "Action Comics" #1 in 1988 as part of the 50th anniversary celebration of Superman that year. This edition reprinted only the Superman story, with a 50¢ U.S.A. cover price. The complete issue was reprinted in 1998 with an additional half-cover featuring the Superman stamp from the U.S. Postal Service's "Celebrate
Action Comics #1 (June 1938) sold at auction for $1 million, besting the $317,000 record for a comic book set by a different copy, in lesser condition, the previous year. The sale, by an anonymous seller to an anonymous buyer, was through the Manhattan-based auction company ComicConnect.com. Although DC had initially announced Marc Guggenheim as writer of the title following the "War of the Supermen" limited series, he was replaced by Paul Cornell. Cornell featured Lex Luthor as the main character in "Action Comics" from issues #890–900 and Death appeared in issue #894, with the agreement of the character's creator, Neil Gaiman.