Meadowhall (shopping centre) stop is located 15 minutes from the city centre and Meadowhall is used as a park and ride. The Yellow Line from Meadowhall passes the Sheffield Arena, Ice Sheffield, the Institute Of Sport and the Valley Centertainment entertainment complex. The interchange has a large bus station with routes covering most of South Yorkshire, but especially the local Sheffield and Rotherham area. There is a multi-platform railway station at Meadowhall which has several routes to and from Doncaster, Sheffield and Manchester Piccadilly. The Centre has won awards, including two awards for innovative events at the ICSC maxi awards 2006, held in
Retail to improve the relationship with the customers as the core, which is beneficial to enterprises in the current competitive retail market for the competitiveness of the steady, also is retail enterprise development direction in the future. Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the