Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Witness (Katy Perry album) nine other nations. To accompany the album's release, the singer broadcast herself for four days on YouTube with a four-day live-stream titled . She also embarked on in support of it. Following the release of her fourth album "Prism" in 2013 and the end of the Prismatic World Tour in October 2015, Katy Perry told "The New York Times" in February 2016 that she was in the "research and development phase" of a new album. She decided to take a hiatus after the tour concluded to "give my mental health a break" before starting to write new songs the following