Action Comics character included X-ray vision in issue #18 (November 1939) and telescopic vision and super-breath in issue #20 (January 1940). Luthor, a villain who would later become Superman's archenemy, was introduced in issue #23 (April 1940). The original Toyman was created by writer Don Cameron and artist Ed Dobrotka in issue #64 (September 1943). By 1942, artist Wayne Boring, who had previously been one of Shuster's assistants, had become a major artist on Superman. Under editor Mort Weisinger, the "Action Comics" title saw a further expansion of the Superman mythology. Writer Jerry Coleman and Wayne Boring created the Fortress of Solitude
Action Man (comics) featured some similar plot elements. The final story to be printed in the comic was titled "Island of Terror!" and was written by Simon Frith, with art by John Ross. Panini Comics obtained the Marvel UK licence in 1995 and Marvel UK had previously published an Action Force comic. Then, in 1996, the first issue of Action Man was published with the Marvel logo on the cover however, this was later removed after a few years. The comic ended in 2006 to be replaced by a spin-off, "Action Man: A.T.O.M." comic. "A.T.O.M." had also replaced the "Action Man" toy line