Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry: Part of Me the seventh highest-grossing documentary and the fifth highest-grossing music concert film of all time. On September 18, the DVD was released for the film, selling 112,296 copies in its first week, earning a profit of over one million dollars. Additionally, the 3D Blu-ray sold over 200,000 copies within the first 2 months of release. The movie has also been released digitally including a stream directly through Perry's Facebook page which went live on June 20, 2014. Katy Perry: Part of Me Katy Perry: Part of Me (advertised as Katy Perry: Part of Me 3D) is a 2012 3D autobiographical documentary