Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Central Valley Wicca of the material is unique, and their lore is similar but not identical. Central Valley Wicca Central Valley Wicca, sometimes abbreviated as CVW, refers to a particular group of traditions within the Neopagan religion of Wicca which trace their roots to a group of Wiccan practitioners who brought their practice from England to the Central Valley of California at some point in the early 1960s. It is one branch of British Traditional Wicca, alongside Gardnerian, Alexandrian Wicca and Mohsian, as defined by New Wiccan Church in California. There are several theories about the origins of Central Valley Wicca, leading to