Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
The One That Got Away (Katy Perry song) the video was more "tragic" than he was expecting from Perry. Jocelyn Vena of MTV News said: "Katy Perry's moody, contemplative clip for 'The One That Got Away' perfectly encapsulates both the joy of falling in love and the heartbreak of letting go. It travels through time and space and recalls the story of Perry's one that got away." Consequence of Sound's Chris Coplan called the video a "little more somber" than the videos Perry made for "E.T." and "Last Friday Night (T.G.I.F.)". On January 17, 2012, Electronic Arts announced that they would be teaming up with Perry to help