Religious views of the Beatles the Beatles had become "more popular than Jesus". Lennon had, in fact, originally made the remark to the British newspaper "London Evening Standard" and when it was first published in the United Kingdom, in March 1966, his words had provoked no public reaction. After "Datebook" quoted his comments five months later, however, vociferous protests broke out in the United States. The Beatles' records were publicly burned, threats were made and some radio stations refused to play their music. The protest also spread to other countries including Mexico, South Africa and Spain. Two press conferences were held in the US, where
Evening Standard 2010, circulation was increased to 900,000. In May 2009, the newspaper launched a series of poster ads, each of which prominently featured the word "Sorry" in the paper's then-masthead font. These ads offered various apologies for past editorial approaches, such as "Sorry for losing touch". None of the posters mentioned the "Evening Standard" by name, although they featured the paper's Eros logo. Ex-editor Veronica Wadley criticised the "Pravda-style" campaign saying it humiliated the paper's staff and insulted its readers. The campaign was designed by McCann Erickson. Also in May 2009 the paper relaunched as the "London Evening Standard" with a