Etymology of Wicca Weekly Scotsman", in response to the popularisation of Margaret Murray's witch-cult hypothesis in Scotland, that "the Saxon word 'wicca', a witch" was "of immemorial usage" in the Scottish Lowlands. Doyle White suggests that the early Wiccans adopted the term "wicca" as the basis for the name of their burgeoning faith because theirs was a new religious movement that took "iconography and inspiration" from the polytheistic cults of pre-Christian Britain. Gerald Gardner (1884–1964), the man largely responsible for propagating the Wiccan religion in Britain during the 1950s and 1960s and the founder of the Gardnerian tradition, never used the term "Wicca"
Wicca Wicca developed a theology rooted in the worship of what they described as "one deity, without gender". In the 1970s, Dianic Wiccan groups developed which were devoted to a singular, monotheistic Goddess; this approach was often criticised by members of British Traditional Wiccan groups, who lambasted such Goddess monotheism as an inverted imitation of Christian theology. As in other forms of Wicca, some Goddess monotheists have expressed the view that the Goddess is not an entity with a literal existence, but rather a Jungian archetype. As well as pantheism and duotheism, many Wiccans accept the concept of polytheism, thereby believing