Etymology of Wicca learned the term during his initiation into the New Forest coven in 1939. By the late 1950s, Gardner's rival Charles Cardell, founder of his own tradition, had begun referring to the religion's followers as "Wiccens", and possibly used "Wicca" in reference to the religion itself. The inclusive use of the term "Wicca"—referring to the entirety of Pagan Witchcraft religion—has been traced to Britain in the early 1960s, when it was used by various groups and publicised through use in adverts, magazines, and other literary sources. It was later adopted by figures like Alex Sanders and Gavin and Yvonne Frost, who
History of Wicca this was a form of "minority empowerment". For a long time, Wicca was seen as being simply a minor sect, or cult. However, with the rise of solitary practitioners describing themselves as Wiccans, the faith went from becoming simply a mystery cult to becoming a public religion. Groups were formed to represent the Wiccan community, such as the Covenant of the Goddess, which was founded in 1975. Wiccans began to appear on various British television documentaries, including "The Heaven & Earth Show" and "Desperately Seeking Something". In the USA, the court case of Dettmer v. Landon in 1986 established that