Etymology of Wicca latter would adopt it by the 21st century. This was part of a phenomenon that took place during the 1970s and 1980s, as the term "Wicca" became increasingly associated purely with Gardnerianism and Alexandrianism (together known as British Traditional Wicca in North America), rather than with other variants of Pagan Witchcraft. This was encouraged by elements within the Gardnerian and Alexandrian communities who wished to emphasise what they perceived as their special position within the Pagan community. The word "Wicca" first appeared in a book title in 1981 as "Wicca: The Ancient Way"; written by Janus-Mithras, Nuit-Hilaria and Mer-Amun and
Growth of religion data" / similar for Canada & Australia). According to The Statesman Anne Elizabeth Wynn claims "The two most recent American Religious Identification Surveys declare Wicca, one form of paganism, as the fastest growing spiritual identification in America". Mary Jones claims Wicca is one of the fastest-growing religions in the United States as well. Wicca, which is largely a "Pagan" religion primarily attracts followers of nature-based religions in, as an example, the Southeast Valley region of the Phoenix, Arizona metropolitan area. In terms of absolute numbers, irreligion appears to be increasing (along with secularization generally). (See the geographic distribution of atheism.)