Etymology of Wicca learned the term during his initiation into the New Forest coven in 1939. By the late 1950s, Gardner's rival Charles Cardell, founder of his own tradition, had begun referring to the religion's followers as "Wiccens", and possibly used "Wicca" in reference to the religion itself. The inclusive use of the term "Wicca"—referring to the entirety of Pagan Witchcraft religion—has been traced to Britain in the early 1960s, when it was used by various groups and publicised through use in adverts, magazines, and other literary sources. It was later adopted by figures like Alex Sanders and Gavin and Yvonne Frost, who
Wicca and LGBT people conventional practice appears to be exclusively heterosexual. When performed 'in token' this involves the athame (representing the masculine principle) descending into the chalice (representing the feminine). However, there is no evidence to suggest that a gay priest or lesbian priestess could not carry out this ritual for the sake of what it represents. According to Ann-Marie Gallagher, a professor of women's studies and long-time author of many books related to Wicca, "there is a moralistic doctrine or dogma other than the advice offered in the Wiccan Rede... The only 'law' here is love... It matters that we are gay, straight,