Etymology of Wicca Pagan Witchcraft community. The author's name was not printed, although it had probably been produced by one of the figures involved in editing "Pentagram", such as Gerard Noel or Doreen Valiente. In July 1968, a group of British Gardnerians began publishing a magazine titled "The Wiccan", while Welshman Gavin Frost founded the Church of Wicca in the United States that same year. In the 1960s, the Gardnerian initiate Alex Sanders founded his own tradition, which became known as Alexandrian Wicca; he used the terms "Wicca" and "the Wicca" in reference to the entire Pagan Witchcraft religion. One of Sanders' initiates,
Wicca forms of the religion must not use it. From the late 1980s onwards various books propagating Wicca were published that again used the former, broader definition of the word. Thus, by the 1980s, there were two competing definitions of the word "Wicca" in use among the Pagan and esoteric communities, one broad and inclusive, the other smaller and exclusionary. Although there are exceptions, among scholars of Pagan studies it is the older, inclusive use of the term which has gained wider usage. Conversely, in various forms of popular culture, such as television programs "Buffy the Vampire Slayer" and "Charmed", the