Tongan megapode ruling chief, thus assuring the continued survival of this population." Its natural habitat is tropical moist lowland forests. On Niuafo'ou it is most common on the central caldera. The Tongan megapode, like all megapodes, does not incubate its eggs by sitting on them; instead the species buries them in warm volcanic sands and soil and allows them to develop. On islands in former parts of its range without volcanoes it presumably created mounds of rotting vegetation and laid the eggs there. The young birds are capable of flying immediately after hatching. The Tongan megapode is principally threatened by the same
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture