Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katie Perry basis of a similarity of names. A hearing with IP Australia was called for 10 July 2009, at which they were to seek an extension of the normal three month time limit within which they may oppose a new trademark. Some media reports have described this application as a "lawsuit". However, the application to IP Australia is not a lawsuit, and Katy Perry has denied the reports of lawsuits on her blog. On 29 June 2009, Katie Perry posted a personal message to Katy Perry the singer as a video on YouTube, seeking to get past the lawyers and interact