More popular than Jesus in all of us." Adamant that he was not comparing himself with Christ, he tried to explain the decline of Christianity in the UK. Pressed for an apology by a reporter, he said: "if you want me to apologise, if that will make you happy, then OK, I'm sorry." Journalists gave a sympathetic response, and told Lennon that the Bible Belt were "quite notorious for their Christian attitude". When the tour began, it was marred by protests and disturbances. Telephone threats were received, and concerts were picketed by the Ku Klux Klan. "Daily Express" writer Robert Pitman, responding to the
Evening Standard 2010, circulation was increased to 900,000. In May 2009, the newspaper launched a series of poster ads, each of which prominently featured the word "Sorry" in the paper's then-masthead font. These ads offered various apologies for past editorial approaches, such as "Sorry for losing touch". None of the posters mentioned the "Evening Standard" by name, although they featured the paper's Eros logo. Ex-editor Veronica Wadley criticised the "Pravda-style" campaign saying it humiliated the paper's staff and insulted its readers. The campaign was designed by McCann Erickson. Also in May 2009 the paper relaunched as the "London Evening Standard" with a