History of Wicca by Charles Cardell, not to refer purely to Gardnerians, but to refer to all followers of the Witch-Cult religion. In his notebooks he used the term "Wicca" to refer to the religion, and he called it the "Craft of the Wiccens" in a 1958 article in "Light" magazine. Initially there was an attempt to reconcile and unite all of these traditions claiming to be Witch-Cult remnants, for instance the Witchcraft Research Association, which was founded in 1964 by Sybil Leek. After Leek emigrated to the United States, Doreen Valiente took over presidency, and began publication of a magazine, "Pentagram". However
Wicca forms of the religion must not use it. From the late 1980s onwards various books propagating Wicca were published that again used the former, broader definition of the word. Thus, by the 1980s, there were two competing definitions of the word "Wicca" in use among the Pagan and esoteric communities, one broad and inclusive, the other smaller and exclusionary. Although there are exceptions, among scholars of Pagan studies it is the older, inclusive use of the term which has gained wider usage. Conversely, in various forms of popular culture, such as television programs "Buffy the Vampire Slayer" and "Charmed", the