More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
Religious views of the Beatles the "Evening Standard" that the Beatles had become "more popular than Jesus". The comment went unnoticed until in August the same year, the American magazine "Datebook" published it, inciting protests against the Beatles. The band were threatened, their records were publicly burned, and radio stations refused to play their songs. After the Beatles' 1966 US tour, Harrison broadened his interest of Indian culture to Hinduism. He and his wife Pattie Boyd went on a pilgrimage to Mumbai to meet gurus. In 1968, all four Beatles went to Rishikesh in northern India to study meditation with the Maharishi Mahesh Yogi. Although