Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry Live: Witness World Wide Katy Perry Live: Witness World Wide Katy Perry Live: Witness World Wide was a four-day YouTube live stream by singer Katy Perry airing between June 8–12, 2017. The special features Perry living in a "Big Brother"-style house with cameras promoting her fifth studio album, "Witness". It began on June 8, and concluded with a free concert on June 12 in Los Angeles. The live stream featured Perry doing activities in the house, including eating, playing with her dogs, and sleeping as well as other moments that received large amounts of media attention. During a one-hour therapy session, Perry became very