Etymology of Wicca latter would adopt it by the 21st century. This was part of a phenomenon that took place during the 1970s and 1980s, as the term "Wicca" became increasingly associated purely with Gardnerianism and Alexandrianism (together known as British Traditional Wicca in North America), rather than with other variants of Pagan Witchcraft. This was encouraged by elements within the Gardnerian and Alexandrian communities who wished to emphasise what they perceived as their special position within the Pagan community. The word "Wicca" first appeared in a book title in 1981 as "Wicca: The Ancient Way"; written by Janus-Mithras, Nuit-Hilaria and Mer-Amun and
Wicca Wicca developed a theology rooted in the worship of what they described as "one deity, without gender". In the 1970s, Dianic Wiccan groups developed which were devoted to a singular, monotheistic Goddess; this approach was often criticised by members of British Traditional Wiccan groups, who lambasted such Goddess monotheism as an inverted imitation of Christian theology. As in other forms of Wicca, some Goddess monotheists have expressed the view that the Goddess is not an entity with a literal existence, but rather a Jungian archetype. As well as pantheism and duotheism, many Wiccans accept the concept of polytheism, thereby believing