Wicca been influenced by other Pagan religions, thus making clear-cut distinctions between them more difficult for religious studies scholars to make. The terms "wizard" and "warlock" are generally discouraged in the community. In Wicca, denominations are referred to as "traditions", while non-Wiccans are often termed "cowans". When the religion first came to public attention, it was commonly called "Witchcraft". For instance, Gerald Gardner—the man regarded as the "Father of Wicca"—referred to it as the "Craft of the Wise", "witchcraft", and "the witch-cult" during the 1950s. There is no evidence that he ever called it "Wicca", although he did refer to the
Growth of religion data" / similar for Canada & Australia). According to The Statesman Anne Elizabeth Wynn claims "The two most recent American Religious Identification Surveys declare Wicca, one form of paganism, as the fastest growing spiritual identification in America". Mary Jones claims Wicca is one of the fastest-growing religions in the United States as well. Wicca, which is largely a "Pagan" religion primarily attracts followers of nature-based religions in, as an example, the Southeast Valley region of the Phoenix, Arizona metropolitan area. In terms of absolute numbers, irreligion appears to be increasing (along with secularization generally). (See the geographic distribution of atheism.)