Wicca been influenced by other Pagan religions, thus making clear-cut distinctions between them more difficult for religious studies scholars to make. The terms "wizard" and "warlock" are generally discouraged in the community. In Wicca, denominations are referred to as "traditions", while non-Wiccans are often termed "cowans". When the religion first came to public attention, it was commonly called "Witchcraft". For instance, Gerald Gardner—the man regarded as the "Father of Wicca"—referred to it as the "Craft of the Wise", "witchcraft", and "the witch-cult" during the 1950s. There is no evidence that he ever called it "Wicca", although he did refer to the
Wicca and LGBT people conventional practice appears to be exclusively heterosexual. When performed 'in token' this involves the athame (representing the masculine principle) descending into the chalice (representing the feminine). However, there is no evidence to suggest that a gay priest or lesbian priestess could not carry out this ritual for the sake of what it represents. According to Ann-Marie Gallagher, a professor of women's studies and long-time author of many books related to Wicca, "there is a moralistic doctrine or dogma other than the advice offered in the Wiccan Rede... The only 'law' here is love... It matters that we are gay, straight,