Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Purr by Katy Perry larger. Katy Perry chose to release her own signature fragrance, Purr, to add a personal touch and compete with other celebrities' perfumes; she cited Beyoncé and Kim Kardashian as examples. Having teamed up with Gigantic Parfums, she was actively involved in the development of her fragrance. She mentioned in an interview that she created the product because she loves cats. Katy (a self-described "lyrical-based person") decided the name "Purr" seemed natural since it sounded like "perfume", "perfect" and even "Perry". Working with Firmenich fragrances, she wanted to make a scent that would have a strong effect on people and something