Hi-de-Hi! Channel at 1.40pm and repeated again at 6pm "Hi-de-Hi!" is set at a holiday camp in the fictional seaside town of Crimpton-on-Sea, Essex. Loosely based on Butlins, "Maplins" is part of a holiday camp group owned by Joe Maplin, with "Yellowcoats" replacing Redcoats. Cambridge University Professor of Archaeology Jeffrey Fairbrother, who had become tired of academia, has been appointed the new entertainment manager. He is clearly unqualified for the position. This has annoyed the camp host, Ted Bovis, who had expected the post. The job of camp comic is given to the naive but kind-hearted Spike Dixon, who wants an
Hi-Hi Iwasaki came back to the career as a comedian in 1998. However, they had not succeeded in raising their profile in the show biz world for 13 years until they earned the finalist position in the manzai competition mentioned above. Soon after this event, Hi-Hi gained more than 100 offers from a variety of media including +50 offers from TV programs. Ueda has made all their manzai dialogues. In manzai, Ueda is characterized as a sloppy, fickle and silly one while Iwasaki as a reasonable one. Their performance usually starts with Ueda's hail "Domo-ne! Waratte-ne! Kii-tsukatte-ne! Saikin Doh?" (Hi guys!