The Walt Disney Company and starred in several Disney produced films. Ub Iwerks refined Disney's initial design of Mickey Mouse. Disney's first sound film "Steamboat Willie", a cartoon starring Mickey, was released on November 18, 1928 through Pat Powers' distribution company. It was the first Mickey Mouse sound cartoon released, but the third to be created, behind "Plane Crazy" and "The Gallopin' Gaucho". "Steamboat Willie" was an immediate smash hit, and its initial success was attributed not just to Mickey's appeal as a character, but to the fact that it was the first cartoon to feature synchronized sound. Disney used Pat Powers' Cinephone system,
The Walt Disney Company India franchised to Ravi Jaipuria Corporation the rights for five years to set up 150 Disney Artist brand stores and wholesale under the Disney Artist brand Disney character branded greeting cards, stationery, arts, crafts and party products in India, Nepal, Sri Lanka, Bangladesh and Maldives. Disney Publishing Worldwide, a division of Walt Disney India, announced a licensing agreement in April 2009 with local publisher Junior Diamond to publish Disney comic books, in both English and Hindi. Jetix/Toon Disney was switched over in India to Disney XD on 14 November. In May 2011, Disney and UTV agreed to co-produce Disney branded family