Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Fluffy bunny (Wicca) or faddish. Common descriptions given by people using the term include elements such as the practitioner deliberately choosing to emphasize goodness, light, eclecticism and elements taken from the New Age movement over elements seen as too dark, as well as the practitioner appearing to follow the religion as a fad. The term "fluffy bunny" became more prevalent in the 1990s after it was used to describe a depiction of the Wiccan religion in the television series "Buffy the Vampire Slayer". The show, which featured a Wiccan coven, raised ire from practitioners of Wicca who believe that the coven in the