Katy Perry following her ex-husband Russell Brand's transition from comedy work to activism, and released a concert film titled "Katy Perry: The Prismatic World Tour" through Epix, which took place during her tour of the same name. Perry also made a cameo appearance in the music video for Madonna's song "Bitch I'm Madonna" in June 2015. The following month, she released another fragrance with Coty, entitled Mad Potion. In September 2015, she appeared in the documentaries "Katy Perry: Making of the Pepsi Super Bowl Halftime Show", which followed Perry's preparation for her Super Bowl performance, and "", which followed the life and
Katy Perry career of designer Jeremy Scott. Perry released a mobile app titled "Katy Perry Pop" in December 2015 through Glu Mobile where her character helps players become famous musicians. She described it as "the most fun, colorful world that helps guide your musical dreams". Perry has been in an on-off relationship with English actor Orlando Bloom since the beginning of 2016. She started writing songs for her new album that June, and recorded an anthem for NBC Sports's coverage of the 2016 Summer Olympics titled "Rise", which was released the following month. Perry chose to release it as a standalone track