Proverb examples are standard proverbs. Where the English proverbs above are meant to make a potential customer smile, in one of the Zimbabwean examples "both the content of the proverb and the fact that it is phrased as a proverb secure the idea of a secure time-honored relationship between the company and the individuals". When newer buses were imported, owners of older buses compensated by painting a traditional proverb on the sides of their buses, "Going fast does not assure safe arrival". There are often proverbs that contradict each other, such as "Look before you leap" and "He who hesitates is
What to Do When You Are Dead music and lyrics into the record's concept. The booklet was created by Rob Dobi, with art direction from Jorgensen and Asterik Studio, which also designed the booklet. Dave Hill contributed photography. "Spin" writer Will Hermes noted the album booklet's Hipgnosis-styled layout as being "an important part" of the album. Jorgensen revealed that one of the reasons Armor for Sleep signed to Equal Vision was the label's inclination to satisfy the group's creative vision. On November 11, 2004, "What to Do When You Are Dead" was announced for release and a rough mix of "Car Underwater" was made available for streaming.