Meadowhall (shopping centre) stop is located 15 minutes from the city centre and Meadowhall is used as a park and ride. The Yellow Line from Meadowhall passes the Sheffield Arena, Ice Sheffield, the Institute Of Sport and the Valley Centertainment entertainment complex. The interchange has a large bus station with routes covering most of South Yorkshire, but especially the local Sheffield and Rotherham area. There is a multi-platform railway station at Meadowhall which has several routes to and from Doncaster, Sheffield and Manchester Piccadilly. The Centre has won awards, including two awards for innovative events at the ICSC maxi awards 2006, held in
Retail will optimize customer satisfaction. As part of the strategic planning process, it is customary for strategic planners to carry out a detailed environmental scan which seeks to identify trends and opportunities in the competitive environment, market environment, economic environment and statutory-political environment. The retail strategy is normally devised or reviewed every 3– 5 years by the chief executive officer. The strategic retail analysis typically includes following elements: At the conclusion of the retail analysis, the retail marketers should have a clear idea of which groups of customers are to be the target of marketing activities. Retail research studies suggest that