Noble megapode Fiji. The bird’s flightlessness is evident in its large body size, the extreme reduction of pectoral girdle elements and the loss of a keel on the sternum. The size and proportions of the bill are unlike those of any living fowl and, with a depth of 28% of the length, extraordinarily deep compared to modern galliforms. Worthy speculates that it was used for cracking the hard seeds of large forest fruits; there are several tropical forest trees native to Fiji producing hard seeds that cannot be cracked by any living birds or bats in the islands. Noble megapode The noble
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture