Proverb examples are standard proverbs. Where the English proverbs above are meant to make a potential customer smile, in one of the Zimbabwean examples "both the content of the proverb and the fact that it is phrased as a proverb secure the idea of a secure time-honored relationship between the company and the individuals". When newer buses were imported, owners of older buses compensated by painting a traditional proverb on the sides of their buses, "Going fast does not assure safe arrival". There are often proverbs that contradict each other, such as "Look before you leap" and "He who hesitates is
What to Do When You Are Dead to Do When You Are Dead" received mixed-to-favourable reviews and went on to sell over 200,000 copies. It peaked at number 101 on the "Billboard" 200 and reached the top 10 on two other "Billboard" charts. To celebrate the album's 10th anniversary, the group played a series of shows in late 2015. In February 2003, Armor for Sleep signed to independent label Equal Vision Records who released the group's debut album "Dream to Make Believe" in June that year. According to AllMusic biographer James Christopher Monger, the release gave the group "a solid spot" in the developing emo pop genre.