Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry: Part of Me reviews, with a rating average of 6.4 out of 10. Its critical consensus stated ""Katy Perry: Part of Me" succeeds on the strengths of the pop star's genuine likability, inspiring work ethic, and dazzling stage show, even if it plays somewhat like a PR puff piece at times." At the website Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the film has received a rating average of 57, based on 24 reviews, indicating mixed to average reviews. Audiences polled by the market research firm CinemaScore gave "Katy Perry: Part of Me" an "A" grade