Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Dark Horse (Katy Perry song) but I'll tell you this much right here: you've seen her other videos, this one's gonna be just as big. Everything she does is like grade A." When "Dark Horse" had attained the top position on the US "Billboard" Hot 100 Chart, Perry announced that she was working on the video. " On February 6, 2014, Perry tweeted the video would be released "soon". On February 13, 2014, she released a preview of the music video onto her Vevo account on YouTube, revealing the Egyptian setting of the video. Perry played a character named "Katy Pätra", a takeoff on the