Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Teenage Dream (Katy Perry song) guest and performed the song on "Saturday Night Live". On October 2010, she performed the song on "Wetten, dass..?" in Germany. Perry performed the song with actor Darren Criss for the first time on the "Trevor Project Live" on December 5, 2010. On February 13, 2011, Perry performed "Teenage Dream" at the 53rd Grammy Awards. The song was featured on the set list of the California Dreams Tour in 2011 as the opening act of the show. The show begins with a video screen introduction which tells the story of a girl named Katy who lives in a colorless world