Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Meow! by Katy Perry for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears." Perry also described the perfume as "edible". The scent of the perfume is known to be more "sweet" than its previous bottle. The bottle is a cat-shaped bottle which is basically the same as its previous bottle, other than that it is light pink and the collar is the letter "M". Meow's scent has ingredients including pear, honeysuckle, and vanilla. The fragrance also features small scents of musk and amber as well. On December 1, 2011, Katy confirmed that the launch of the perfume