Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry Live: Witness World Wide pointed out that celebrities sharing their own struggles can have a significant impact on the public. "[Perry has] committed a celebrity crime — the deepest and dirtiest of them all — she chose to be honest... To me, this was the most responsible, emotionally intelligent and mature thing she did in the past four days... I'm happy that next time I'm having a day of fighting insecurities and putting ridiculous amounts of pressure on myself that I'm able to look up to Katheryn Hudson who decided to put Katy Perry aside for a brief moment to expose a lifetime of