More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
Evening Standard staunchly Conservative paper, harshly attacking Labour in 1945 in a high-profile campaign that backfired. In the 1960s, the paper was upstaged by "The Evening News", which sold over 1 million copies nightly. During the decade, the paper also began to publish the comic strip "Modesty Blaise", which bolstered its sales throughout the 1970s. The "Evening Standard" ceased publishing on Saturdays on 30 Nov 1974, when it still produced six editions daily. In 1980, Express Newspapers merged the "Standard" with Associated Newspapers' "Evening News" in a Joint Operating Agreement. The new paper was known as the "New Standard" until 1985, when