Avatar (2009 film) Avatar (2009 film) Avatar, marketed as James Cameron's Avatar, is a 2009 American epic science fiction film directed, written, produced, and co-edited by James Cameron, and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez, and Sigourney Weaver. The film is set in the mid-22nd century, when humans are colonizing Pandora, a lush habitable moon of a gas giant in the Alpha Centauri star system, in order to mine the mineral unobtanium, a room-temperature superconductor. The expansion of the mining colony threatens the continued existence of a local tribe of Na'vi – a humanoid species indigenous to Pandora. The film's
Precious (film) and a media personality to give the film what was described by Ben Child of "The Guardian", as a "high-profile promotional push." At a press conference Winfrey announced her intention to lead a promotional campaign on behalf of "Precious" along with her other various platforms, hoping to be able to "bring in different audiences" by promoting the film on her show, in her magazine and on her satellite-radio channel. Katie Walmsley of CNN remarked, based on the film's positive reception at the Toronto Film Festival, that the film "at the very least, the [Toronto] award will guarantee "Precious" substantial distribution,