Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Church and School of Wicca wife Yvonne was an American with a background in Spiritualism. He then claimed to have been initiated into a Wiccan group in St. Louis, Missouri. When living in St. Louis they developed a correspondence course through which to teach others about Wicca, advertising these courses as the "School of Wicca". They argued that by spreading their religious teaching in the form of a correspondence course, they were reaching a wider range of people than initiatory-based forms of Wicca, and that this would be necessary in order for the religion to become a "strong religious force". They believed strongly that Wicca