You Got to Move protest that grew into one of the first city-wide mass Demonstrations of the Civil Rights Movement. "Now I sit back and look at some of the things we did, and I say, 'What in the world came over us,' you know? But death had nothing to do with what we were doing. If somebody shot us we would be dead. And when people died, we cried. And we went to funerals. And we went and did the next thing the next day, because it was really beyond life and death. It was really like... Sometimes you know what you're supposed
What to Do When You Are Dead music and lyrics into the record's concept. The booklet was created by Rob Dobi, with art direction from Jorgensen and Asterik Studio, which also designed the booklet. Dave Hill contributed photography. "Spin" writer Will Hermes noted the album booklet's Hipgnosis-styled layout as being "an important part" of the album. Jorgensen revealed that one of the reasons Armor for Sleep signed to Equal Vision was the label's inclination to satisfy the group's creative vision. On November 11, 2004, "What to Do When You Are Dead" was announced for release and a rough mix of "Car Underwater" was made available for streaming.