Meadowhall (shopping centre) and in Rotherham. Meadowhall is owned by British Land, a property developer. The centre attracted 19.8 million visitors in its first year of opening, and now attracts about 30 million visitors a year. Scenes from the music video of the Sheffield-based duo Moloko's first single "Fun For Me" were shot in the Oasis area of the shopping centre. Meadowhall can be very busy in the run-up to Christmas, and the January sales. In extreme cases the centre has been known to have a one in, one out policy at some stores. This has led to the centre earning the nickname
Meadowhall (shopping centre) Chicago and two awards for its Retail Bonding Programme (in best Retail Partnership category) and also for its commercialisation, (adding value to the customer shopping experience) at the BCSC Purple Apple Awards in London. The centre recycles 97% of waste from retailers and customers, with the remaining three percent going to incineration with energy recovery; no waste goes to landfill. Meadowhall was the first UK shopping centre to develop an on-site recycling facility. The Resource Recovery Centre, which opened in 2006, operates a conveyor belt system to separate out types of waste, from paper to plastic, cardboard to cans. Meadowhall