Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
History of Wicca this was a form of "minority empowerment". For a long time, Wicca was seen as being simply a minor sect, or cult. However, with the rise of solitary practitioners describing themselves as Wiccans, the faith went from becoming simply a mystery cult to becoming a public religion. Groups were formed to represent the Wiccan community, such as the Covenant of the Goddess, which was founded in 1975. Wiccans began to appear on various British television documentaries, including "The Heaven & Earth Show" and "Desperately Seeking Something". In the USA, the court case of Dettmer v. Landon in 1986 established that