Hi-de-Hi! Channel at 1.40pm and repeated again at 6pm "Hi-de-Hi!" is set at a holiday camp in the fictional seaside town of Crimpton-on-Sea, Essex. Loosely based on Butlins, "Maplins" is part of a holiday camp group owned by Joe Maplin, with "Yellowcoats" replacing Redcoats. Cambridge University Professor of Archaeology Jeffrey Fairbrother, who had become tired of academia, has been appointed the new entertainment manager. He is clearly unqualified for the position. This has annoyed the camp host, Ted Bovis, who had expected the post. The job of camp comic is given to the naive but kind-hearted Spike Dixon, who wants an
Hi-de-Hi! run) shows, which means that some sources refer to both series as series 3. "Hi-de-Hi" was made into a musical, called "Hi-de-Hi – The Holiday Musical", in the early years of the show. Labelled as a "summer pantomime" by its critics, the production featured most of the TV cast plus several new characters. It did not follow the television storylines, but it was a success nonetheless. It did a summer season in Bournemouth in 1983, a Christmas season in London in 1983 and a summer season in Blackpool in 1984. It was short lived, however, when some of the cast