Etymology of Wicca Stewart Farrar, describes "Wicca" as "the witches' name for their Craft" in his book "What Witches Do" (1971). The widespread adoption of "Wicca" in reference to Pagan Witchcraft would have brought benefits to its practitioners, who were widely maligned and faced persecution for their practice of "witchcraft"; an emotive term often associated with Satanism that had negative connotations in the Western imagination. Doyle White argued that the practitioners' presentation of themselves as Wiccans rather than witches removed some of the social stigma that they faced. From 1970 onward, increasing numbers of books teaching readers how to become Pagan Witches were
Church and School of Wicca wife Yvonne was an American with a background in Spiritualism. He then claimed to have been initiated into a Wiccan group in St. Louis, Missouri. When living in St. Louis they developed a correspondence course through which to teach others about Wicca, advertising these courses as the "School of Wicca". They argued that by spreading their religious teaching in the form of a correspondence course, they were reaching a wider range of people than initiatory-based forms of Wicca, and that this would be necessary in order for the religion to become a "strong religious force". They believed strongly that Wicca