More popular than Jesus story in "The New York Times" on 5 August. Over twenty other stations followed WAQY's lead with similar announcements. Some stations in the Deep South went further, organising demonstrations with bonfires, drawing hordes of teenagers to publicly burn their Beatles records and other memorabilia. Epstein was so concerned by the reaction that he considered cancelling the group's upcoming US tour, believing they would be seriously harmed in some way. He then flew to the US and held a press conference in New York City, where he publicly criticised "Datebook", saying the magazine had taken Lennon's words out of context, and
Fifth Beatle the "fifth Beatle", but over the years he and producer George Martin have clearly been recognised as the inner circle members who most profoundly affected the band's career. In an interview in the 1990s describing Epstein's involvement in the band's rise to fame, Martin declared "He's the fifth Beatle, if there ever was one." McCartney summarized the importance of Epstein to the Beatles when he was interviewed in 1997 for a BBC documentary about Epstein. He stated: "If anyone was the fifth Beatle, it was Brian." In 2013 Epstein was the subject of a graphic novel entitled "The Fifth Beatle"