Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Part of Me (Katy Perry song) Katy Perry-themed items, inspired by the concept and artwork of her album "Teenage Dream" (2010), that players can use on their own Sims. In May 2012, Perry signed a deal with Pepsi to promote "Katy Perry: Part of Me". This deal was a part of Pepsi's first global campaign titled, "Live For Now" which partners with entertainment artists and properties to promote their work. "Part of Me" was used in a series of trailers as part of this deal as well as various other media related campaigns to promote the film. The track is available as downloadable content for the