Megapode the surface of the mound, lying on their backs and scratching at the sand and vegetable matter. Similar to other superprecocial birds, they hatch fully feathered and active, already able to fly and live independently from their parents. In megapodes superprecociality apparently evolved secondarily from brooding and at least loose parental care as more typical in Galliformes, but their reproductive model has been compared to various extinct maniraptors, implying that supreprecociality was common if not ancestral in early birds. Eggs previously assigned to "Genyornis" have been reassigned to giant megapode species. Some dietary and chronological data previously assigned to dromornithids
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture