Etymology of Wicca learned the term during his initiation into the New Forest coven in 1939. By the late 1950s, Gardner's rival Charles Cardell, founder of his own tradition, had begun referring to the religion's followers as "Wiccens", and possibly used "Wicca" in reference to the religion itself. The inclusive use of the term "Wicca"—referring to the entirety of Pagan Witchcraft religion—has been traced to Britain in the early 1960s, when it was used by various groups and publicised through use in adverts, magazines, and other literary sources. It was later adopted by figures like Alex Sanders and Gavin and Yvonne Frost, who
Chthonioi Alexandrian Wicca traditional Alexandrian Wicca worship of the Gods and Goddesses of Britain, and changes in rituals to suit this change in mythology. As in Traditional Wicca, the standard initiation practice is cross-sex initiation (female to male; male to female) but Chthonioi Alexandrian Wicca also accepts as valid same-sex initiations. As quoted from their statement of identity: "Some branches of the Chthonioi-Alexandrian have incorporated Same-Sex Initiations (SSI) as a way of acknowledging the importance and validity of inner contacts and true connection to the divine regardless of physical sex. Although not universally practiced by all within our Tradition, we nonetheless acknowledge SSIs