Brazil at the 1970 FIFA World Cup Zagallo was the first footballer to become World Cup champion as a player (1958, 1962) and a coach, and Pelé ended his World Cup playing career as the first (and so far only) three-time winner. Brazil at the 1970 FIFA World Cup At the 1970 FIFA World Cup, Brazil participated for the 9th time in the event. The country remained as the only national team to have participated in every installment of the FIFA World Cup. The Brazilian front five of Jairzinho, Pelé, Gerson, Tostao and Rivelino were all No 10s in their own right and together they created an
1970 FIFA World Cup to aid visibility on black and white television broadcasts (which was still commonplace then, as colour television was rare in many parts of the world), was also well established before the Telstar. The name came from the Telstar communications satellite, which was roughly spherical and dotted with solar panels, somewhat similar in appearance to the football. Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup, initiating a global craze for collecting and trading stickers. In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold