Walt Disney Pictures released under this brand. "Pirates of the Caribbean" is the studio's most successful franchise, with two of its sequels, released in and , earning over $1 billion in worldwide box office gross. The studio's predecessor (and the modern-day The Walt Disney Company's as a whole) was founded as the Disney Brothers Cartoon Studio, by filmmaker Walt Disney and his business partner and brother, Roy, in 1923. The creation of Mickey Mouse and subsequent short films and merchandise generated revenue for the studio which was renamed as The Walt Disney Studio at the Hyperion Studio in 1926. In 1929, it was
Walt Disney Television (production company) Walt Disney Telefilms, was a TV film production company and a division of Walt Disney Television. The division provided movies for "The Wonderful World of Disney". With the purchase of Capital Cities/ABC, Disney CEO Michael Eisner wanted to relaunch "The Wonderful World of Disney" on ABC in 1996 with a movie franchise. Walt Disney Telefilms was formed to produce films for the anthology TV series by 1995. Leah Keith was transferred from Walt Disney Pictures that year to the telefilms division. Hollywood Pictures executive vice president Charles Hirschhorn oversaw Walt Disney Telefilms as president in June 1996, reporting to Dean