Wicca been influenced by other Pagan religions, thus making clear-cut distinctions between them more difficult for religious studies scholars to make. The terms "wizard" and "warlock" are generally discouraged in the community. In Wicca, denominations are referred to as "traditions", while non-Wiccans are often termed "cowans". When the religion first came to public attention, it was commonly called "Witchcraft". For instance, Gerald Gardner—the man regarded as the "Father of Wicca"—referred to it as the "Craft of the Wise", "witchcraft", and "the witch-cult" during the 1950s. There is no evidence that he ever called it "Wicca", although he did refer to the
Central Valley Wicca offshoot or even a precursor of Gardnerian Wicca, while others suggest that the CVW share a common ancestor with what later became Gardnerian Wicca. According to their original custom, an initiate of Central Valley Wicca was not told who their initiator's initiator was; therefore, the identity of the person who first brought Wicca to the Central Valley remains a mystery. What is known is that she had ties to England and had most likely lived there; she was either British or had close connection to a British subject prior to settling in California. At that time, individual names for "traditions"