Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry Live: Witness World Wide truth. It's refreshing to me that Katheryn doesn't completely have her shit together and that she's just given billions of people around the globe the opportunity to feel OK with not having their shit together too — even if only for a moment." Following the event, Daniel D'Addario of Time magazine named the live stream among The Top 10 Television Shows of 2017. Katy Perry Live: Witness World Wide Katy Perry Live: Witness World Wide was a four-day YouTube live stream by singer Katy Perry airing between June 8–12, 2017. The special features Perry living in a "Big Brother"-style house