Wicca collective community of Pagan Witches as "the Wica" (with one "c"). As a name for the religion, "Wicca" developed in Britain during the 1960s. It is not known who precisely invented the term "Wicca" in reference to the religion, although one possibility is that it might have been Gardner's rival Charles Cardell, who was referring to it as the "Craft of the Wiccens" by 1958. The first recorded use of the word "Wicca" appears in 1962, and it had been popularised to the extent that several British practitioners founded a newsletter called "The Wiccan" in 1968. Although pronounced differently, the
Growth of religion data" / similar for Canada & Australia). According to The Statesman Anne Elizabeth Wynn claims "The two most recent American Religious Identification Surveys declare Wicca, one form of paganism, as the fastest growing spiritual identification in America". Mary Jones claims Wicca is one of the fastest-growing religions in the United States as well. Wicca, which is largely a "Pagan" religion primarily attracts followers of nature-based religions in, as an example, the Southeast Valley region of the Phoenix, Arizona metropolitan area. In terms of absolute numbers, irreligion appears to be increasing (along with secularization generally). (See the geographic distribution of atheism.)