The Walt Disney Company and starred in several Disney produced films. Ub Iwerks refined Disney's initial design of Mickey Mouse. Disney's first sound film "Steamboat Willie", a cartoon starring Mickey, was released on November 18, 1928 through Pat Powers' distribution company. It was the first Mickey Mouse sound cartoon released, but the third to be created, behind "Plane Crazy" and "The Gallopin' Gaucho". "Steamboat Willie" was an immediate smash hit, and its initial success was attributed not just to Mickey's appeal as a character, but to the fact that it was the first cartoon to feature synchronized sound. Disney used Pat Powers' Cinephone system,
The Walt Disney Company India second HD channel UTV HD on 21 October 2018, showing Bollywood and Hollywood films in Hindi. It premieres a new movie every Friday. On 7 November 2017, Disney announced the promotion of Abhishek Maheshwari as country head for India. He was to report to Mahesh Samat, Walt Disney International South Asia managing director. On 14 December 2017, The Walt Disney Company announced the acquisition of 21st Century Fox, which includes Star India. Consumers Products licensed DLF Brands for Disney & Me stores that opened in April 2018. The Live Entertainment divisions' second musical, "Aladdin", premiered on 20 April 2018. On