FIFA World Cup competitions, which Germany and Brazil sought to host, were cancelled due to World War II and its aftermath. The 1950 World Cup, held in Brazil, was the first to include British participants. British teams withdrew from FIFA in 1920, partly out of unwillingness to play against the countries they had been at war with, and partly as a protest against foreign influence on football, but rejoined in 1946 following FIFA's invitation. The tournament also saw the return of 1930 champions Uruguay, who had boycotted the previous two World Cups. Uruguay won the tournament again after defeating the host nation Brazil,
1970 FIFA World Cup to aid visibility on black and white television broadcasts (which was still commonplace then, as colour television was rare in many parts of the world), was also well established before the Telstar. The name came from the Telstar communications satellite, which was roughly spherical and dotted with solar panels, somewhat similar in appearance to the football. Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup, initiating a global craze for collecting and trading stickers. In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold