James Bond in film not to produce any other films based on the "Thunderball" story for a period of ten years following the release of the Eon-produced version in 1965. After the interruption of McClory as producer, Albert Broccoli and Harry Saltzman returned to produce once again. The first four Bond films had been popular in Japan, and Eon decided to take advantage of the market by producing "You Only Live Twice". The film included progressive elements of Japanese culture as part of the background. Lewis Gilbert was appointed director and Ken Adam returned as production designer; Adam built a volcano hideaway set for
Motifs in the James Bond film series for the film: "you put in three girls ... Girl number one is pro-Bond. She stays around roughly through the first reel of the picture. Then she is bumped off by the enemy, preferably in Bond's arms." The next girl is anti-Bond and normally captures him, but Bond will save himself by using his charm and sexual potency: she is normally killed midway through the film. Girl number three will survive and end the film in Bond's embrace. Academic Kimberly A. Neuendorf notes that James Bond promotes stereotypical, sex-typed male attitudes, especially when interacting with women and in doing so