Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Central Valley Wicca offshoot or even a precursor of Gardnerian Wicca, while others suggest that the CVW share a common ancestor with what later became Gardnerian Wicca. According to their original custom, an initiate of Central Valley Wicca was not told who their initiator's initiator was; therefore, the identity of the person who first brought Wicca to the Central Valley remains a mystery. What is known is that she had ties to England and had most likely lived there; she was either British or had close connection to a British subject prior to settling in California. At that time, individual names for "traditions"