Lud, son of Shem tradition that the wife of Lud was named Shakbah, daughter of Japheth, and that she bore him “Faris, Jurjan, and the races of Faris (Persia).” He further asserts that Lud was the progenitor of not only the Persians, but also the Amalekites and Canaanites, and all the peoples of the East, Oman, Hejaz, Syria, Egypt, and Bahrain. Lud, son of Shem Lud (Hebrew: ) was a son of Shem and grandson of Noah, according to "Genesis" 10 (the "Table of Nations"). Lud should not be confused with the Ludim, said there to be descended from Mizraim, a son of Ham.
Curse of Ham likely to receive a far greater reward in the next world than would the Japhetic nobility. The idea that serfs were the descendants of Ham soon became widely promoted in Europe. An example is Dame Juliana Berners (c. 1388), who, in a treatise on hawks, claimed that the "churlish" descendants of Ham had settled in Europe, those of the temperate Shem in Africa, and those of the noble Japheth in Asia (a departure from normal arrangements, which placed Shem in Asia, Japheth in Europe, and Ham in Africa), because she considered Europe to be the "country of churls", Asia of