Etymology of Wicca Stewart Farrar, describes "Wicca" as "the witches' name for their Craft" in his book "What Witches Do" (1971). The widespread adoption of "Wicca" in reference to Pagan Witchcraft would have brought benefits to its practitioners, who were widely maligned and faced persecution for their practice of "witchcraft"; an emotive term often associated with Satanism that had negative connotations in the Western imagination. Doyle White argued that the practitioners' presentation of themselves as Wiccans rather than witches removed some of the social stigma that they faced. From 1970 onward, increasing numbers of books teaching readers how to become Pagan Witches were
Fluffy bunny (Wicca) or faddish. Common descriptions given by people using the term include elements such as the practitioner deliberately choosing to emphasize goodness, light, eclecticism and elements taken from the New Age movement over elements seen as too dark, as well as the practitioner appearing to follow the religion as a fad. The term "fluffy bunny" became more prevalent in the 1990s after it was used to describe a depiction of the Wiccan religion in the television series "Buffy the Vampire Slayer". The show, which featured a Wiccan coven, raised ire from practitioners of Wicca who believe that the coven in the