Etymology of Wicca Stewart Farrar, describes "Wicca" as "the witches' name for their Craft" in his book "What Witches Do" (1971). The widespread adoption of "Wicca" in reference to Pagan Witchcraft would have brought benefits to its practitioners, who were widely maligned and faced persecution for their practice of "witchcraft"; an emotive term often associated with Satanism that had negative connotations in the Western imagination. Doyle White argued that the practitioners' presentation of themselves as Wiccans rather than witches removed some of the social stigma that they faced. From 1970 onward, increasing numbers of books teaching readers how to become Pagan Witches were
Fluffy bunny (Wicca) show reinforced stereotypes. Modern colloquial usage of the term in online communities such as Tumblr and eCauldron has changed to indicate people who are willfully ignorant or purveyors of false information (notably, incorrect statistics and facts regarding "The Burning Times"), rather than those who prefer "love and light" New Age philosophies or who emulate pop culture. Fluffy bunny (Wicca) The term "fluffy bunny" is used as a derogatory term within the contemporary Pagan religion of Wicca to refer to practitioners whose adherence to the faith is perceived as being superficial and dominated by consumerist values. In doing so, it contrasts