The Art of Walt Disney told him that he had no rights to Oswald, because the cartoon was not copyrighted under Walt’s name. After, Walt, his brother Roy O. Disney, and Ub Iwerks, came together to create all new characters, all of which Walt was going to make sure he owned. Mickey Mouse was soon developed, a character Walt had been inspired to create just from a simple pet mouse he once had in his office back in Missouri. Since its release in 1973, The Art of Walt Disney has expanded and revised its content on four separate occasions; 1975, 1995, 2004, and 2011. Each
The Walt Disney Company and publishing divisions. Studio Entertainment includes the company's primary business unit, The Walt Disney Studios, which includes its film, music recording label, and theatrical divisions. Media Networks includes ESPN, Inc. and the Disney/ABC Television Group, and consists of the company's broadcast, cable, radio and publishing and digital businesses. The Direct-To-Consumer division includes digital subscription streaming services and international holdings. Marvel Entertainment is also a direct CEO reporting business, while its financial results are primarily divided between the Studio Entertainment and Consumer Products segments. The company's main entertainment holdings include The Walt Disney Studios, Disney Music Group, Disney Theatrical Group, Disney-ABC