FIFA World Cup preceding three years, to determine which teams qualify for the tournament phase, which is often called the "World Cup Finals". After this, 32 teams, including the automatically qualifying host nation(s), compete in the tournament phase for the title at venues within the host nation(s) over a period of about a month. The 21 World Cup tournaments have been won by eight national teams. Brazil have won five times, and they are the only team to have played in every tournament. The other World Cup winners are Germany and Italy, with four titles each; Argentina, France and inaugural winner Uruguay, with
1970 FIFA World Cup to aid visibility on black and white television broadcasts (which was still commonplace then, as colour television was rare in many parts of the world), was also well established before the Telstar. The name came from the Telstar communications satellite, which was roughly spherical and dotted with solar panels, somewhat similar in appearance to the football. Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup, initiating a global craze for collecting and trading stickers. In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold