Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry: Part of Me honest behind-the-scenes look at Perry's 2011 world tour often feels more like sharp brand management". Alison Willmore of "Time Out New York" also gave the film a generally negative review, saying, "the 3-D performance footage is impressively lavish, though the film's unending idolization of the amiable singer will quickly exhaust all but the most devoted fans". In its opening weekend, the film grossed $7,138,266 in 2,730 theaters in the United States and Canada, ranking #8 at the box office. "Katy Perry: Part of Me" has grossed $25,326,071 domestically and $7,400,885 internationally, totaling $32,726,956 worldwide. In the United States, it is