Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry Wav Bounces Vol. 1", which featured Perry, Big Sean, and Pharrell Williams. The song went to reach number one in the United Kingdom, becoming Perry's fifth chart-topper in the country. Outside of recording music, Perry appeared as herself in the film "Zoolander 2", which was released in February 2016. In February 2017, the singer launched a shoe line titled "Katy Perry Collections". The following August, she hosted the 2017 MTV Video Music Awards. Perry was signed for a $25-million salary to serve as a judge on ABC's revival of "American Idol", which premiered in March 2018. Perry recorded a cover