Ten-pin bowling ramp in which a bowler will use two hands and push the ball down the ramp onto the lane. There are three widely recognized delivery styles used while the ball is released onto the lane. (See article: Bowling form.) These are the "stroker", "cranker" and "tweener" styles. Lesser used (and newer) styles include "no-thumb" and "two-handed". Strokers often keep their shoulders square to the foul line and their backswing generally does not go much above parallel to the ground. This type of delivery reduces the ball's rate of revolution, thus decreasing its hook potential and hitting power. Strokers rely on
Ten-pin bowling Track, DV8, Roto-Grip, Hammer, Circle Athletic, Columbia 300, Dyno-Thane, Fun Balls, Legends, MoRich, Robby, and Via Bowling. Specially designed shoe design and manufacture is also a significant enterprise that many companies have gotten involved in next to ball production. Some of the major shoe designers are Circle, Dexter, Etonic, and Linds. Individual stores that sell the merchandise made by these companies specifically for ten-pin bowlers are called pro shops. In the United States, bowling equipment sales totaled US$215 million in 1997 which is around the same figure as in 1996 when the Sporting Goods Manufacturers Association (SGMA) released their reports.