History of Wicca by Charles Cardell, not to refer purely to Gardnerians, but to refer to all followers of the Witch-Cult religion. In his notebooks he used the term "Wicca" to refer to the religion, and he called it the "Craft of the Wiccens" in a 1958 article in "Light" magazine. Initially there was an attempt to reconcile and unite all of these traditions claiming to be Witch-Cult remnants, for instance the Witchcraft Research Association, which was founded in 1964 by Sybil Leek. After Leek emigrated to the United States, Doreen Valiente took over presidency, and began publication of a magazine, "Pentagram". However
Wicca Wicca developed a theology rooted in the worship of what they described as "one deity, without gender". In the 1970s, Dianic Wiccan groups developed which were devoted to a singular, monotheistic Goddess; this approach was often criticised by members of British Traditional Wiccan groups, who lambasted such Goddess monotheism as an inverted imitation of Christian theology. As in other forms of Wicca, some Goddess monotheists have expressed the view that the Goddess is not an entity with a literal existence, but rather a Jungian archetype. As well as pantheism and duotheism, many Wiccans accept the concept of polytheism, thereby believing