Etymology of Wicca five times in Gerald Gardner's book "The Meaning of Witchcraft" (1959), as well as in other early texts propagating Pagan Witchcraft, such as Doreen Valiente's "Where Witchcraft Lives" (1962) and Justine Glass' "Witchcraft, The Sixth Sense – and Us" (1965). None of these specifically referred to the Pagan Witchcraft religion as "Wicca". The earliest known published reference for the word "Wicca" is within an advertisement published in a 1962 issue of "Fate" magazine; in this, a Cardiff-based group of Pagan Witches advertised a tradition as "Wicca–Dianic and Aradian". The advert may have been linked to Charles and Mary Cardell because
Wicca none, do what ye will". This is usually interpreted as a declaration of the freedom to act, along with the necessity of taking responsibility for what follows from one's actions and minimising harm to oneself and others. Another common element of Wiccan morality is the Law of Threefold Return which holds that whatever benevolent or malevolent actions a person performs will return to that person with triple force, or with equal force on each of the three levels of body, mind and spirit, similar to the eastern idea of karma. The Wiccan Rede was most likely introduced into Wicca by