Proverb examples are standard proverbs. Where the English proverbs above are meant to make a potential customer smile, in one of the Zimbabwean examples "both the content of the proverb and the fact that it is phrased as a proverb secure the idea of a secure time-honored relationship between the company and the individuals". When newer buses were imported, owners of older buses compensated by painting a traditional proverb on the sides of their buses, "Going fast does not assure safe arrival". There are often proverbs that contradict each other, such as "Look before you leap" and "He who hesitates is
What to Do When You Are Dead surprise but will certainly entertain". According to "Now" writer Jered Stuffco, Equal Vision was "banking heavily" on the band to accumulate strong sales, and based on the group's "poster-boy image, melodramatic harmonies and tight emo riffage," he felt they might succeed. "What to Do When You Are Dead" peaked at number 101 on the "Billboard" 200, as well as charting at number 1 on the Heatseekers Albums chart and number 8 on the Independent Albums chart. By July 2007 the album had sold 200,000 copies. To celebrate the 10th anniversary of "What to Do When You Are Dead", the band