The Walt Disney Company and starred in several Disney produced films. Ub Iwerks refined Disney's initial design of Mickey Mouse. Disney's first sound film "Steamboat Willie", a cartoon starring Mickey, was released on November 18, 1928 through Pat Powers' distribution company. It was the first Mickey Mouse sound cartoon released, but the third to be created, behind "Plane Crazy" and "The Gallopin' Gaucho". "Steamboat Willie" was an immediate smash hit, and its initial success was attributed not just to Mickey's appeal as a character, but to the fact that it was the first cartoon to feature synchronized sound. Disney used Pat Powers' Cinephone system,
The Walt Disney Company India films with both handling creative function and UTV producing, marketing and distributing the films. Walt Disney Company (South East Asia) Pvt Ltd. in July 2011 offered to purchase the public shareholders' stakes with approval given by the Cabinet Committee on Economic Affairs for them to increase their ownership. In February 2012, Disney announced the completion of the acquisition of UTV with UTV Chief Executive Officer Ronnie Screwvala becoming Managing Director of TWDC India replacing Mahesh Samat, who joined the company in 2007 from Johnson & Johnson. In October 2012, Disney launched Disney Junior India, an ad-free channel for preschool kids.