Beatle boot boot, from which its Cuban heel was derived. Beatle boots originated in October 1961, when English musicians John Lennon and Paul McCartney saw Chelsea boots whilst browsing in the London footwear company Anello & Davide, and consequently commissioned four pairs (with the addition of Cuban heels) for the Beatles, to complement their new suit image upon their return from Hamburg. Beatle boots were very popular with rock bands and artists during the middle 1960s but started to decline during the 1970s. The boots saw a surge of popularity during the punk movement in the late 1970s and early 1980s but
Evening Standard 2010, circulation was increased to 900,000. In May 2009, the newspaper launched a series of poster ads, each of which prominently featured the word "Sorry" in the paper's then-masthead font. These ads offered various apologies for past editorial approaches, such as "Sorry for losing touch". None of the posters mentioned the "Evening Standard" by name, although they featured the paper's Eros logo. Ex-editor Veronica Wadley criticised the "Pravda-style" campaign saying it humiliated the paper's staff and insulted its readers. The campaign was designed by McCann Erickson. Also in May 2009 the paper relaunched as the "London Evening Standard" with a