More popular than Jesus Cleave's article mentioned that Lennon was "reading extensively about religion", and quoted a comment he made: Cleave's interview with Lennon was published in the "Evening Standard" in March 1966 and provoked no public reaction in the UK. Church attendance there was in decline and the Christian churches were making no secret of the need to transform their image into something more relevant to modern times. Music historian Jonathan Gould wrote, "The satire comedians had had a field day with the increasingly desperate attempts of the Church to make itself seem more relevant ('Don't call me vicar, call me "Dick" ...')."
More popular than Jesus voted to cancel it rather than have "municipal facilities be used as a forum to ridicule anyone's religion", and also saying, "the Beatles are not welcome in Memphis". The Ku Klux Klan nailed a Beatles album to a wooden cross, vowing "vengeance", with conservative groups staging further public burnings of Beatles records. The Reverend Jimmy Stroad stated that a Christian rally in Memphis "would give the youth of the mid-South an opportunity to show Jesus Christ is more popular than the Beatles". The Memphis shows did take place, on 19 August; the afternoon show went as planned, but there was