1970 FIFA World Cup a series of blunders in the Brazilian defence. The match remained level until the 66th minute when a powerful shot from Gérson restored the Brazilians' lead. Further goals from Jairzinho and Carlos Alberto rewarded Brazil's attacking play and secured a 4–1 victory and a record third World Cup triumph, which earned them the right to permanently keep the Jules Rimet Trophy. Both the Brazilian team that were crowned champions of the 1970 World Cup and the tournament itself have become regarded as among the very finest in the history of the FIFA World Cup. In contrast to the more physical
1970 FIFA World Cup to aid visibility on black and white television broadcasts (which was still commonplace then, as colour television was rare in many parts of the world), was also well established before the Telstar. The name came from the Telstar communications satellite, which was roughly spherical and dotted with solar panels, somewhat similar in appearance to the football. Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup, initiating a global craze for collecting and trading stickers. In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold