Etymology of Wicca Weekly Scotsman", in response to the popularisation of Margaret Murray's witch-cult hypothesis in Scotland, that "the Saxon word 'wicca', a witch" was "of immemorial usage" in the Scottish Lowlands. Doyle White suggests that the early Wiccans adopted the term "wicca" as the basis for the name of their burgeoning faith because theirs was a new religious movement that took "iconography and inspiration" from the polytheistic cults of pre-Christian Britain. Gerald Gardner (1884–1964), the man largely responsible for propagating the Wiccan religion in Britain during the 1950s and 1960s and the founder of the Gardnerian tradition, never used the term "Wicca"
Wicca forms of the religion must not use it. From the late 1980s onwards various books propagating Wicca were published that again used the former, broader definition of the word. Thus, by the 1980s, there were two competing definitions of the word "Wicca" in use among the Pagan and esoteric communities, one broad and inclusive, the other smaller and exclusionary. Although there are exceptions, among scholars of Pagan studies it is the older, inclusive use of the term which has gained wider usage. Conversely, in various forms of popular culture, such as television programs "Buffy the Vampire Slayer" and "Charmed", the