Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Part of Me (Katy Perry song) routine behind her. On March 19, 2012, Perry performed "Part of Me" as part of a Live Lounge special for BBC Radio 1, along with "The One That Got Away" (2011), "Firework" (2011), "Thinking of You" (2009) and a censored version of "Niggas in Paris" (2011). The performances were closely similar, through their depiction of Perry as a superhero and their theme of self-empowerment. Katie Brine of MTV commented that "Even when Katy is getting serious, there's always fun to be had." On April 26, 2012, Perry performed the track on season 11 of "American Idol". This was similar to