More popular than Jesus story in "The New York Times" on 5 August. Over twenty other stations followed WAQY's lead with similar announcements. Some stations in the Deep South went further, organising demonstrations with bonfires, drawing hordes of teenagers to publicly burn their Beatles records and other memorabilia. Epstein was so concerned by the reaction that he considered cancelling the group's upcoming US tour, believing they would be seriously harmed in some way. He then flew to the US and held a press conference in New York City, where he publicly criticised "Datebook", saying the magazine had taken Lennon's words out of context, and
More popular than Jesus came into contact with the Revd Ronald Gibbons, who told reporters that a Beatles version of "O Come, All Ye Faithful" might provide the Church of England with "the very shot in the arm it needs". The day after Cleave's article appeared in the "Evening Standard", Beatles press officer Tony Barrow offered "Datebook", a US teen magazine, rights to all four interviews. Barrow believed the pieces were important to show fans that the Beatles were progressing beyond simple pop music and producing more intellectually challenging work. As "Datebook" was a socially progressive magazine that addressed subjects such as interracial dating