Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Walking on Air (Katy Perry song) it would "make you long for C+C Music Factory". The song was also described as evoking the music of Swedish singer Robyn, an artist of whom Perry is a fan. Sal Cinquemani from Slant Magazine was very positive of the song: he described it as "surprisingly soulful, throwback" to 1990s deep house, although he noted that Åhlund decided to give Perry a different sound from the Euro electro-pop he had produced for "Body Talk" (2010). Greg Kot from "Chicago Tribune" deemed the single a "catchy pop tune", while Randall Roberts from the "Los Angeles Times" wrote that the song's "euphoria"