Katy Perry to venture into business when she endorsed her first fragrance, Purr, in November 2010. Her second fragrance, Meow!, was released in December 2011. Both perfumes were released through Nordstrom department stores. Electronic Arts recruited her to promote their new expansion pack for "", before releasing a separate stuff pack featuring Perry-inspired furniture, outfits, and hairstyles, titled "The Sims 3: Katy Perry's Sweet Treats", in June 2012. The following month, she became the spokesperson and ambassador for Popchips and made an investment in the company. "Billboard" dubbed her as their "Woman of the Year" for 2012. She married Russell Brand on
Katy Perry career of designer Jeremy Scott. Perry released a mobile app titled "Katy Perry Pop" in December 2015 through Glu Mobile where her character helps players become famous musicians. She described it as "the most fun, colorful world that helps guide your musical dreams". Perry has been in an on-off relationship with English actor Orlando Bloom since the beginning of 2016. She started writing songs for her new album that June, and recorded an anthem for NBC Sports's coverage of the 2016 Summer Olympics titled "Rise", which was released the following month. Perry chose to release it as a standalone track