Criticism of The Walt Disney Company Some critics disapprove of the marketing strategy made by Anne Sweeney, the former President of the Disney-ABC Television Group from 2004 to 2014 (1996-2014 as the President of Disney Channel), in which Disney Channel's programming has pulled away from the characters of Mickey Mouse, Donald Duck and Goofy, that the company founded itself upon, and now mostly consists of programming geared mainly towards preteens and teenagers.. Longtime fans condemned the company for removing almost all Walt-era and pre-1990s material from the channel in 2002 with the removal of the late-night "Vault Disney" block devoted to this material, which used to
The Walt Disney Company with Disney as a production partner. Walt and Roy Disney formed Disney Brothers Cartoon Studio that same year. More animated films followed after Alice. In January 1926, with the completion of the Disney studio on Hyperion Street, the Disney Brothers Studio's name was changed to the Walt Disney Studio. After the demise of the "Alice" comedies, Disney developed an all-cartoon series starring his first original character, Oswald the Lucky Rabbit, which was distributed by Winkler Pictures through Universal Pictures. The distributor owned Oswald, so Disney only made a few hundred dollars. Disney completed 26 "Oswald" shorts before losing the contract