Brazil at the 1970 FIFA World Cup Zagallo was the first footballer to become World Cup champion as a player (1958, 1962) and a coach, and Pelé ended his World Cup playing career as the first (and so far only) three-time winner. Brazil at the 1970 FIFA World Cup At the 1970 FIFA World Cup, Brazil participated for the 9th time in the event. The country remained as the only national team to have participated in every installment of the FIFA World Cup. The Brazilian front five of Jairzinho, Pelé, Gerson, Tostao and Rivelino were all No 10s in their own right and together they created an
1970 FIFA World Cup qualifying fixtures. Despite the issues of altitude and high temperature, the finals largely produced attacking football which created an average goals per game record not since bettered by any subsequent World Cup Finals. With the advancements in satellite communications, the 1970 Finals attracted a new record television audience for the FIFA World Cup as games were broadcast live around the world and, for the first time, in colour. Argentina, Australia, Colombia, Japan, Mexico and Peru were all considered to host the 1970 FIFA World Cup. Mexico was chosen as the host nation in 1964 through a vote at FIFA's congress