Hedda Hopper Hedda Hopper Hedda Hopper (born Elda Furry; May 2, 1885February 1, 1966) was an American actress and gossip columnist, notorious for feuding with her arch-rival Louella Parsons. She had been a moderately successful actress of stage and screen for years before being offered the chance to write the column "Hedda Hopper's Hollywood" for the "Los Angeles Times" in 1938. At the height of her power in the 1940s she commanded a 35 million strong readership. She was well known for her political conservatism, and during the McCarthy era she named suspected communists. Hopper continued to write gossip until the end,
Hedda Hopper Hopper's public image was her fondness for wearing extravagant hats, for which the Internal Revenue Service gave her a $5,000 annual tax credit as a work expense. During the Second World War, the Nazis used photographs of Hopper in her extravagant hats for propaganda, as a symbol of "American decadence". She made a $250,000 annual salary, which enabled her to live an extravagant lifestyle and maintain a mansion in Beverly Hills, which she described as "the house that fear built". After Hopper printed a story about an extramarital affair between Joseph Cotten and Deanna Durbin, Cotten ran into Hopper at