Marvel Family Marvel Family The Marvel Family, also known as The Shazam Family, are a group of superheroes who originally appeared in books published by Fawcett Comics, and were later acquired by DC Comics. Created in 1942 by writer Otto Binder and artist Marc Swayze, the team was created as an extension of Fawcett's Captain Marvel franchise, and included Marvel's sister Mary Marvel, their friend Captain Marvel Jr., and, at various times, a number of other characters as well. Because Marvel Comics trademarked their own Captain Marvel comic book during the interim between the demise of the Fawcett Comics' Captain Marvel comics
Marvel Family in 1953 and DC's revival in 1972, DC Comics is today unable to promote and market their Captain Marvel/Marvel Family properties under those names. Since 1972, DC has instead used the trademark "Shazam!" for their comic book titles with the Marvel Family characters, and the name under which they market and promote the characters. When referring to the Marvel Family on comic book covers or various merchandise, they are by this legal necessity called the "Shazam Family". In 2012, DC officially changed Captain Marvel's name to "Shazam", making "Shazam Family" the name of the superhero's associate. In current continuity, the