2009 FA Community Shield Manchester United, and from Ricardo Carvalho and Frank Lampard for Chelsea – with Chelsea winning 4–1 on penalties. This was also the first time since 1998 that Chelsea had won a professional match on penalties; The last instance was a League Cup quarter-final against Ipswich Town. 2009 FA Community Shield The 2009 FA Community Shield (also known as The FA Community Shield sponsored by McDonald's for sponsorship reasons) was the 87th FA Community Shield, an annual football match contested by the winners of the previous season's Premier League and FA Cup competitions. The match was contested at Wembley Stadium, London,
English football sponsorship 2002–03 through 2005–06, the FA Cup did not have a dedicated sponsor, but instead shared the team of sponsors of The Football Association. From 2006 to 2011, the FA Cup was known as "The FA Cup sponsored by E.ON" due to a deal with energy company E.ON. From the 2011–12 season to the 2013–14 season, the FA Cup was sponsored by Budweiser Beer and known as the FA Cup with Budweiser. Shirt sponsorship in English football clubs was first pioneered by the non-league club Kettering Town F.C. in 1976, and this practice then spread to the major clubs. English football