Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper a social event and pulled out her chair, only to continue pulling it out from under her when she sat down. The next day, he received dozens of flower bouquet deliveries and congratulatory telegrams from others in the industry, thanking him for having the courage to do what everyone else dreamed of doing. Hopper spread rumors that Michael Wilding and Stewart Granger had a sexual relationship; Wilding later sued Hopper for libel and won. Hopper was an advocate of actress Joan Crawford, whose career suffered in the early 1940s after she was labelled "Box-Office Poison" and forced to resign from