Mayfair (magazine) Mayfair (magazine) Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as "Playboy" and "Penthouse", which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. "Mayfair" was launched by Fisk Publishing Ltd in 1965 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its
Datum (magazine) curated a section named “Alte Texte” (“Old Texts”) under which the magazine re-published popular, but mostly less known pieces by classic authors like Kurt Tucholsky, Stefan Zweig or Heinrich Böll. Since its debut the magazine has been awarded with numerous international and domestic awards for its design and for its content. In September 2005, Tyler Brûlé awarded Datum with a "Fast Lane Media Award" in the "Best International News Magazine". In his column in the Financial Times he stated: "Austria's Datum is showing others how it should be done. With its slightly off, always iconic covers, matte paper stock and