Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Arch Rival Roller Derby Rollergirls 209-199. They then finished in third place by beating Minnesota RollerGirls 186-91. At the 2017 Championships, Arch Rival won their opening game against London Rollergirls 225-82, but lost their quarterfinal to Rose City Rollers 237-109. Arch Rival finished their weekend by defeating Crime City Rollers in the consolation round, 220-160. The Arch Rival Roller Derby team has been featured extensively in St. Louis's media. They have been featured in local print, T.V. and radio news. Additionally, various league members have been featured individually in the media. Arch Rival Roller Girl Riddle Lynn was featured on the debut of the