Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Ursula (The Little Mermaid) palace, similar to the way in which Lucifer was exiled from heaven. Felix Vasquez of Cinema Crazed believes that Ursula "is evil just for the sake of being evil". Writing for the Disney Archives, Dave Smith observed that Ursula "has the gross unsubtlety of Ratigan from 'The Great Mouse Detective' but substantially more brio." Describing Ursula as "Bejeweled and lip-pouting like an overweight, over-rich, over-pampered, over-the-top society hostess gone mad," Smith perceived the character as "all flair, flamboyance, and theatricality mixed with a touch of con-artistry", citing wrath as her only genuine emotion. Additionally, Ursula tends to act as though