Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Every Girl Should Be Married this film. According to Cary Grant's biographer Marc Eliot, Grant knew that acting on screen with Drake was a risky proposition and that the general public would be rightly speculating that she had gotten the part only because she was his girlfriend. According to an interview with gossip columnist Hedda Hopper, Drake believed if everyone thought she had gotten her breakthrough because of Grant, then they were very wrong about him and her. She further suggested that Grant had simply made it possible for them to share a creative experience with their real-life chemistry. The film turned out to be