Brazil at the 2006 FIFA World Cup World Cup, played Cameroon in the opening match; in 1994, Germany, winner of the 1990 World Cup, played Bolivia; in 1998, Brazil played Scotland and in 2002 France played Senegal). As of the 2006 World Cup, because of the change in the rules, with the last champion no longer having a secured berth in the competition, the opening match has become another privilege of the host nation (in the 2006 World Cup, Germany, as the host nation, played Costa Rica in the opening match). Despite being the returning champion, the Brazilian team debuted, against Croatia, only four days after the
2006 FIFA World Cup sponsorship 2006 FIFA World Cup sponsorship Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA