Names for the number 0 in English English speaking countries. However this has not become the universal descriptor because as Douglas Coupland pointed out early in the decade "[Noughties] won't work because in America the word 'nought' is never used for zero, never ever". The American music and lifestyle magazine Wired favoured "Naughties'", which they claim was first proposed by the arts collective Foomedia in 1999. However, the term "Naughty Aughties" was suggested as far back as 1975 by Cecil Adams, in his column The Straight Dope. In scores for sporting events, in particular tennis, association football, the number 0 has the very specialized names "love", and
Zero-sum game in a zero-sum game gives rise to a generalized relative selfish rationality standard, the punishing-the-opponent standard, where both players always seek to minimize the opponent’s payoff at a favorable cost to himself rather to prefer more than less. The punishing-the-opponent standard can be used in both zero-sum games (e.g. warfare game, Chess) and non-zero-sum games (e.g. pooling selection games). For two-player finite zero-sum games, the different game theoretic solution concepts of Nash equilibrium, minimax, and maximin all give the same solution. If the players are allowed to play a mixed strategy, the game always has an equilibrium. A game's payoff