Ariel (The Little Mermaid) released a four-issue "The Little Mermaid Limited Series" comic book series. In 1994 Marvel Comics released its own title, "Disney's The Little Mermaid", which ran for twelve issues. All these comics are prequels to the film, and feature Ariel a mermaid living under the sea having adventures with Flounder and Sebastian, and thwarting villains that wish to take over or destroy Atlantica. In 2000, Ariel became an official member of the newly launched Disney Princess line, an umbrella franchise that includes various Disney princesses under its banner. Ariel is one of the original 8 characters that were included at the
Ursula (The Little Mermaid) Latifah was photographed as Ursula for this campaign in 2011. In 2012 Disney released a Disney Villain line of dolls and make-up, and its revamped imagery was criticized for "slimming down" of Ursula to make her "marketable" and ignoring body diversity. For Halloween of 2013, Amber Riley portrayed Ursula in a celebrity parody/tribute of "Cell Block Tango" from "Chicago" titled "Spell Block Tango", directed by Todrick Hall, which was praised for its highlighting Disney villains. Lady Gaga wore an Ursula-inspired dress during . In the 2015 season of "Dancing with the Stars", Rumer Willis dressed up as Ursula to perform