Spar (retailer) throughout Asia, Africa and Oceania. In fiscal year 2017, SPAR achieved €34.5 billion ($40.1 billion) in global sales, which represented a 5.3 percent increase over 2016. The SPAR motto is "under the tree" The name was originally DE SPAR, an acronym of the Dutch phrase (). The acronym was chosen in order to resonate with the verb "sparen", which (related to English "spare") means "save [money]" in Dutch and some other languages, among them German and Scandinavian languages (with variants such as "spara" or "spare"). The acronym ended up meaning "the fir", after which the logo was chosen. As the
The Fir-Tree and limitless pining. Andersen had written tales with unhappy endings before ("The Little Mermaid" and "The Steadfast Tin Soldier", for example) but a new note was struck with "The Fir-Tree"—a note of "deeply ingrained pessimism, suggesting not only the mercilessness of fate but the pointlessness of life itself, that only the moment is worthwhile." For the first time in his fairy tales, Andersen expressed an existential doubt that his religious beliefs could not allay. Such doubt was touched upon again in later tales such as "Auntie Toothache" and "Old Johanna's Tale". Wullschlager believes the tale is an appropriate complement to