Grunion bluish-green backs and silvery sides and bellies. Their snouts are bluntly rounded and slippery. Silversides differ from true smelts of the family Osmeridae in that they lack the trout-like adipose fin. Young grunion grow rapidly and are about five inches long by the time they reach one year old and are ready to spawn. Adult fish normally range in size from with a maximum recorded size of (La Jolla, Ca., 05-11-05). Average body lengths for males and females are , respectively, at the end of one year; at the end of two years; and at the end of three years.
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture