Alastair Campbell than any of the other films he made. Campbell attacked the news media for their obsession with him, and eventually began to pull back from frontline work and delegated direct briefing of the media to others, but, if anything, his profile continued to grow. He then moved to the post of Prime Minister's Director of Communications which gave him a strategic role in overseeing government communications. He was sponsored by US President George W. Bush to complete the London Marathon in aid of leukaemia research charity, Bloodwise. Campbell was part of Tony Blair's core team that conducted the negotiations that
Tony Blair on the morning of her death in August 1997, in which he famously described her as "the People's Princess". After taking office in 1997, Blair gave particular prominence to his press secretary, who became known as the Prime Minister's Official Spokesman (the two roles have since been separated). Blair's first PMOS was Alastair Campbell, who served in that role from May 1997 to 8 June 2001, after which he served as the Prime Minister's Director of Communications and Strategy until his resignation on 29 August 2003 in the aftermath of the Hutton Inquiry. Blair had close relationships with the Clinton