Hedda Hopper Hedda Hopper Hedda Hopper (born Elda Furry; May 2, 1885February 1, 1966) was an American actress and gossip columnist, notorious for feuding with her arch-rival Louella Parsons. She had been a moderately successful actress of stage and screen for years before being offered the chance to write the column "Hedda Hopper's Hollywood" for the "Los Angeles Times" in 1938. At the height of her power in the 1940s she commanded a 35 million strong readership. She was well known for her political conservatism, and during the McCarthy era she named suspected communists. Hopper continued to write gossip until the end,
William Hickey (columnist) William Hickey (columnist) "William Hickey" is the pseudonymous byline of a gossip column published in the "Daily Express", a British newspaper. It was named after the eighteenth-century diarist William Hickey. The column was first established by Tom Driberg in May 1933. An existing gossip column was relaunched following the intervention of the "Express"'s proprietor Lord Beaverbrook. It was titled "These Names Make News". Driberg described the new feature as "...an intimate biographical column about ... men and women who matter. Artists, statesmen, airmen, writers, financiers, explorers..." Historian David Kynaston calls Driberg the "founder of the modern gossip column", which moved