JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Joseph Fry (type-founder) William Thorowgood, Letter Founder to His Majesty 1820. The sale included not only Dr Fry's collection of Oriental and "learned" Founts but also many relics of those old foundries which were incorporated with the James Foundry. § Joseph Fry's other business, the chocolate and cocoa manufactory, was carried on by his widow and a son, Joseph Storrs Fry (1766–1835), under the style of Anna Fry & Son. The previous title had been Fry, Vaughan, & Co. In 1795 the works were removed from Newgate Street to Union Street, where a Watt steam engine was erected, the first in Bristol. Later