Alastair Campbell than any of the other films he made. Campbell attacked the news media for their obsession with him, and eventually began to pull back from frontline work and delegated direct briefing of the media to others, but, if anything, his profile continued to grow. He then moved to the post of Prime Minister's Director of Communications which gave him a strategic role in overseeing government communications. He was sponsored by US President George W. Bush to complete the London Marathon in aid of leukaemia research charity, Bloodwise. Campbell was part of Tony Blair's core team that conducted the negotiations that
Henry Campbell-Bannerman to as "one of the most delicious comedies in British political history". Whereas in the past it had never been used formally, Campbell-Bannerman was the first First Lord of the Treasury to be given official use of the title "Prime Minister", a standard that continues to the present day. In 1907, by virtue of being the Member of Parliament with the longest continuous service, Campbell-Bannerman became the Father of the House, the only serving British Prime Minister to do so to date. In his election address, Campbell-Bannerman spoke in favour of reforming the poor law, reducing unemployment and improving working