Siamese cat including the Cornish Rex, Sphynx, Peterbald, and the blue point Siamese cat. The Siamese cat comes in two distinct variations: traditional, with an apple-shaped head and a slightly chubby body; or the modern Siamese, which are very skinny and have a wedge-shaped head. Both a description and depiction of the Wichienmaat (Siamese cat) first appears in a collection of ancient manuscripts called the Tamra Maew (The Cat-Book Poems) thought to originate from the Ayutthaya Kingdom (1351 to 1767 AD). Over a dozen are now kept in the National Library of Thailand, while others have resurfaced outside of Thailand and are
Point of difference at the benefits and all the positive features of the competitor’s product, and take advantage from it. At the same time, businesses could work on the negative aspects or even further enhance the positive features of the particular product in order to achieve differentiation, and to take advantage from it. Therefore, finding a balance between point of difference and point of parity is a critical factor for businesses to succeed. Kevin Keller and Alice Tybout note there are three types of difference: brand performance associations; brand imagery associations; and consumer insight associations. The last only comes into play when the