Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Tucker Eskew including talk radio. He also oversaw Bush's website. In November 2001, Eskew was moved to 10 Downing Street and the Foreign and Commonwealth Office in London to help plan media strategy in opposition to Osama bin Laden. He co-directed the Coalition Information Centre, a publicity operation based in Washington, London and Islamabad. While in London, Eskew acted as Bush's communications liaison to the Prime Minister's office. He worked with the Blair ministry on the American and British joint media response to the September 11 attacks. Eskew met daily with Blair's Director of Communications and Strategy Alastair Campbell to discuss media