Names for the number 0 in English English speaking countries. However this has not become the universal descriptor because as Douglas Coupland pointed out early in the decade "[Noughties] won't work because in America the word 'nought' is never used for zero, never ever". The American music and lifestyle magazine Wired favoured "Naughties'", which they claim was first proposed by the arts collective Foomedia in 1999. However, the term "Naughty Aughties" was suggested as far back as 1975 by Cecil Adams, in his column The Straight Dope. In scores for sporting events, in particular tennis, association football, the number 0 has the very specialized names "love", and
Zero-sum game Zero-sum game In game theory and economic theory, a zero-sum game is a mathematical representation of a situation in which each participant's gain or loss of utility is exactly balanced by the losses or gains of the utility of the other participants. If the total gains of the participants are added up and the total losses are subtracted, they will sum to zero. Thus, cutting a cake, where taking a larger piece reduces the amount of cake available for others, is a zero-sum game if all participants value each unit of cake equally (see marginal utility). In contrast, non-zero-sum describes