Captain Marvel (DC Comics) Mary Marvel appeared together as a team in another Fawcett publication, "The Marvel Family". In addition, there was a funny animal spin-off character, Hoppy the Marvel Bunny, which was created in 1942 for Fawcett's "Funny Animals" comic book and later given an eponymous series as well. With Bill Parker having been drafted into World War II, chief writing duties on the Captain Marvel-related comics stories went to Otto Binder by 1942. C.C. Beck remained as lead artist, and he and Binder steered the Captain Marvel stories towards a whimsical tone that emphasized comedy and fantasy elements alongside the superhero action.
Marvel Family in 1953 and DC's revival in 1972, DC Comics is today unable to promote and market their Captain Marvel/Marvel Family properties under those names. Since 1972, DC has instead used the trademark "Shazam!" for their comic book titles with the Marvel Family characters, and the name under which they market and promote the characters. When referring to the Marvel Family on comic book covers or various merchandise, they are by this legal necessity called the "Shazam Family". In 2012, DC officially changed Captain Marvel's name to "Shazam", making "Shazam Family" the name of the superhero's associate. In current continuity, the