Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper mix of past, current and future stars: Lucille Ball (a longtime friend of Hopper), Francis X. Bushman, Liza Minnelli, John Cassavetes, Robert Cummings, Marion Davies (her last public appearance), Walt Disney, Janet Gaynor, Bob Hope, Hope Lange, Anthony Perkins, Debbie Reynolds, James Stewart, and Gloria Swanson. Hopper had several acting roles during the latter part of her career, including brief cameo appearances as herself in the movie "Sunset Boulevard" (1950) and "The Patsy" (1964), as well as episodes of "The Martha Raye Show", "I Love Lucy", "The Ford Show, Starring Tennessee Ernie Ford", and "The Beverly Hillbillies," starring Buddy Ebsen.