Hedda Hopper her column throughout the 1940s, advocating for her to land starring roles in "The Bells of St. Mary's" (1945) and "Joan of Arc" (1948). She was enraged when Bergman lied to her about being pregnant with married director Roberto Rossellini's baby. Hopper had believed Bergman, printing a fervent denial of the rumor in 1949. However, Bergman was indeed pregnant, and the news was leaked to Hopper's arch-rival Louella Parsons, who got the scoop. Seeking revenge, Hopper launched a PR campaign decrying Bergman for being pregnant out of wedlock and carrying a married man's child. Hopper had an acting role in
Hedda Hopper a radio soap opera, playing Portia Brent on the Blue Network's "Brenthouse" beginning in February 1939. She debuted as host of her own radio program, "The Hedda Hopper Show", November 6, 1939. Sponsored by Sunkist, she was heard on CBS three times a week for 15 minutes until October 30, 1942. From October 2, 1944, to September 3, 1945, Armour Treet sponsored a once-a-week program. On September 10, 1945, she moved to ABC, still sponsored by Armour, for a weekly program that continued until June 3, 1946. Hopper moved back to CBS October 5, 1946, with a weekly 15-minute program,