Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper her work appearing in many magazines and later on radio. Hopper was born Elda Furry in Hollidaysburg, Pennsylvania, the daughter of Margaret (née Miller; 1856–1941) and David Furry, a butcher, both members of the German Baptist Brethren. Her family was of Pennsylvania Dutch (German) descent. The family moved to Altoona when Elda was three. She eventually ran away to New York City and began her career in the chorus on the Broadway stage. Hopper was not successful in this venture, even getting the axe by the renowned Shubert Brothers. Florenz Ziegfeld called the aspiring starlet a "clumsy cow" and brushed