Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Ariel's Story Studio Eric comes to Ariel and tells her she is the right woman for him. Ariel and Eric almost kiss, and the sun sets and Ariel transforms back into a mermaid. Ursula reveals her true form and takes Ariel with her. Max barks and Eric says that he will not lose Ariel again. Flounder reminds Ariel to be careful, and Sebastian says that Triton will fix everything. Ariel apologizes to Triton for disobeying him. Triton furiously confronts Ursula and demands Ariel's release, but the deal is inviolable, due to Ariel signing the contract. Ursula tells Triton to sign the contract having