Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Office of the Prime Minister (Canada) minister. The PMO, thus, aids in finding suitable candidates for the prime minister to put forward to the monarch or viceroy for appointment to positions such as the governor general and lieutenant governors, senators, supreme court justices, chairpersons of ministerial boards, heads of Crown corporations, and more. The PMO also includes speech writers, strategists, and communications staffers who shape the prime minister's and Cabinet's message as well as keeping the prime minister informed on events that take place in government and across the country. They also act as a link between the political party organization and the government. As of