Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper off her pleas for a slot in his lavish Follies. After a few years, she joined the theater company of matinee idol DeWolf Hopper, whom she called "Wolfie" and would later marry. She remained in the chorus and they toured the country. While in the Hopper company, she realized that chorus and understudy jobs were not acting. She wanted to act, and she knew she would have to prove herself before she could hope to get anywhere in the theater. Hearing that Edgar Selwyn was casting his play "The Country Boy" for a road tour, she went to his office