Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Henry Campbell-Bannerman to as "one of the most delicious comedies in British political history". Whereas in the past it had never been used formally, Campbell-Bannerman was the first First Lord of the Treasury to be given official use of the title "Prime Minister", a standard that continues to the present day. In 1907, by virtue of being the Member of Parliament with the longest continuous service, Campbell-Bannerman became the Father of the House, the only serving British Prime Minister to do so to date. In his election address, Campbell-Bannerman spoke in favour of reforming the poor law, reducing unemployment and improving working