Hedda Hopper column, entitled "Hedda Hopper's Hollywood", debuted on February 14 (St. Valentine's Day), 1938. Hopper could not type, or spell very well, so she dictated her column to a typist over the phone. Initially facing stiff competition against Louella Parsons, who had a monopoly on Hollywood gossip, Hopper used her extensive contacts forged during her acting days to gather material for her column. Her first major scoop had national implications: in 1939 Hopper printed that President Franklin Roosevelt's son James Roosevelt was divorcing his wife Betsey after being caught in an affair with a nurse at the Mayo Clinic. Part of
Alice in Wonderland or What's a Nice Kid Like You Doing in a Place Like This? the "hard-boiled" criminal egg, Humphrey Dumpty. And Hedda Hatter (a new character who pops into the Mad Tea Party at the behest of the Mad Hatter) is voiced by gossip columnist Hedda Hopper. It would be her last "public appearance"; she died two months prior to the film's initial broadcast. In the book, Alice goes through a looking glass; in this version, she goes through a TV screen. In the book, Alice has a cat named Dinah, while in this version, she has a dog named Fluff. Rexall and Coca-Cola sponsored this feature, and characters from the movie appeared in