Captain Marvel (DC Comics) Mary Marvel appeared together as a team in another Fawcett publication, "The Marvel Family". In addition, there was a funny animal spin-off character, Hoppy the Marvel Bunny, which was created in 1942 for Fawcett's "Funny Animals" comic book and later given an eponymous series as well. With Bill Parker having been drafted into World War II, chief writing duties on the Captain Marvel-related comics stories went to Otto Binder by 1942. C.C. Beck remained as lead artist, and he and Binder steered the Captain Marvel stories towards a whimsical tone that emphasized comedy and fantasy elements alongside the superhero action.
G.I. Joe: A Real American Hero (Marvel Comics) Joe: A Real American Hero" #1, it was the first time a commercial had ever been used to promote a comic book. Since the commercials were technically promoting the comic books rather than the toys, they allowed Hasbro to circumvent television regulations mandating that toy commercials could not contain more than ten seconds of animation. By not showcasing any characters and toys outside of the comic book context, they were able to include a full thirty seconds of animation. Marvel was paid $5 million by Hasbro to produce the commercials through its animation division Marvel Productions. Larry Hama relates the