Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Alastair Campbell Europe, giving his insights and experience to a wide range of organisations, businesses and conferences. Campbell continues to act as a freelance advisor to a number of governments and political parties including Edi Rama Prime Minister of Albania, whose Socialist coalition won a landslide at the 2013 Albanian election. In June 2017, Rama was re-elected with an even larger mandate, and invited Campbell to continue to act as an adviser for his second term in office. In July 2017, he was invited to speak at the French National Assembly to the newly elected MPs of President Emmanuel Macron's victorious En