Great Britain at the 2000 Summer Olympics Great Britain at the 2000 Summer Olympics Great Britain, represented by the British Olympic Association (BOA), competed at the 2000 Summer Olympics in Sydney, Australia. British athletes have competed in every Summer Olympic Games. 310 competitors, 181 men and 129 women, took part in 179 events in 23 sports. These were the first Summer Olympics in which the team of selected athletes was officially known as Team GB in a highly successful attempt to unify all the competing athletes across all the sports and events and boost team morale. Going into the games following their exceptionally poor performance in Atlanta
Olympic Games in the opening ceremony. Though the flame has been an Olympic symbol since 1928, the torch relay was only introduced at the 1936 Summer Games to promote the Third Reich. The Olympic mascot, an animal or human figure representing the cultural heritage of the host country, was introduced in 1968. It has played an important part of the Games' identity promotion since the 1980 Summer Olympics, when the Russian bear cub Misha reached international stardom. The mascot of the Summer Olympics in London was named Wenlock after the town of Much Wenlock in Shropshire. Much Wenlock still hosts the Wenlock