Marvel Family Marvel Family The Marvel Family, also known as The Shazam Family, are a group of superheroes who originally appeared in books published by Fawcett Comics, and were later acquired by DC Comics. Created in 1942 by writer Otto Binder and artist Marc Swayze, the team was created as an extension of Fawcett's Captain Marvel franchise, and included Marvel's sister Mary Marvel, their friend Captain Marvel Jr., and, at various times, a number of other characters as well. Because Marvel Comics trademarked their own Captain Marvel comic book during the interim between the demise of the Fawcett Comics' Captain Marvel comics
G.I. Joe: A Real American Hero (Marvel Comics) Joe: A Real American Hero" #1, it was the first time a commercial had ever been used to promote a comic book. Since the commercials were technically promoting the comic books rather than the toys, they allowed Hasbro to circumvent television regulations mandating that toy commercials could not contain more than ten seconds of animation. By not showcasing any characters and toys outside of the comic book context, they were able to include a full thirty seconds of animation. Marvel was paid $5 million by Hasbro to produce the commercials through its animation division Marvel Productions. Larry Hama relates the