Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Stephen Carter, Baron Carter of Barnes what was a newly created position. He resigned from the role in January 2008 to join the administration of Prime Minister Gordon Brown. At that time, he also stepped down as a commissioner of the UK Commission for Employment & Skills and non-executive director of Royal Mail Holdings and Travis Perkins. He returned to public life in January 2008 as chief of strategy and principal advisor for Prime Minister Gordon Brown. Serving as Brown's Downing Street Chief of Staff, he was given responsibility for running political strategy, research, communications, and the Policy Unit. Carter was subsequently appointed Brown's communications minister