Hedda Hopper her column throughout the 1940s, advocating for her to land starring roles in "The Bells of St. Mary's" (1945) and "Joan of Arc" (1948). She was enraged when Bergman lied to her about being pregnant with married director Roberto Rossellini's baby. Hopper had believed Bergman, printing a fervent denial of the rumor in 1949. However, Bergman was indeed pregnant, and the news was leaked to Hopper's arch-rival Louella Parsons, who got the scoop. Seeking revenge, Hopper launched a PR campaign decrying Bergman for being pregnant out of wedlock and carrying a married man's child. Hopper had an acting role in
Gossip columnist into ill-repute after the heyday of Hopper and Parsons, gossip columnists saw a comeback in the 1980s. Today, many mainstream magazines such as "Time" which would once have considered the idea of hiring gossip columnists to pen articles to have been beneath their stature, have sections titled "People" or "Entertainment". These mainstream gossip columns provide a light, chatty glimpse into the private lives and misadventures of the rich and famous. At the other end of the journalism spectrum, there are entire publications that deal primarily in gossip, rumor, and innuendo about celebrities, such as the 'red-top' tabloids in the UK