Red grouse by sheep. Conservation measures taken on foot of the judgment have seen the population in the area double from 400 to 800. The red grouse is considered a game bird and is shot in large numbers during the shooting season which traditionally starts on August 12, known as the Glorious Twelfth. There is a keen competition among some London restaurants to serve freshly killed grouse on August 12, with the birds being flown from the moors and cooked within hours. Shooting can take the form of 'walked up' (where shooters walk across the moor to flush grouse and take a
The Famous Grouse company saw Famous Grouse become the highest selling Scotch in Scotland by 1980 and the second highest selling in the United Kingdom. From the 1980s the brand began to be exported overseas, where it now sells over 2 million cases annually. In 1984 The Famous Grouse was awarded the Royal Warrant. The standard blend is 40% ABV. The blend is matured in oak casks for up to six months at 46% ABV. In 2007 a peated special version of The Famous Grouse called The Black Grouse developed for the Swedish market was released. The packaging displays a black grouse in