Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Ariel's Story Studio turn her into a human for three days. Ariel signs the contract and gives her voice and fins to Ursula who transforms her into a human. Flounder and Sebastian carry Ariel to shore. Grimsby tells Eric and Ariel to have fun. Eric shows to Ariel the tour of the kingdom. The two ladies are doing laundry, but one boy jumps into the water, and the mom fishes him out. Ariel pulls a puppet out of a puppeteer's hands. Eric and Ariel dance with each other and become good friends. Scuttle asks Flounder if there is any kissing involved, but Flounder