Grunion The normal lifespan of the grunion is three to four years, although individuals up to five years old have been found. Their growth rate slows after the first spawning and stops completely during the spawning season. Consequently, adult fish grow only during the fall and winter. This growth rate variation causes annuli to form on the scales, which have been used for determining ages. California grunion spawn on beaches from two to six nights after the full and new moon beginning soon after high tide and continuing for several hours. As a wave breaks on the beach, the grunion swim
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture