Wine fraud for the practice in the wine industry is adding "Jesus units" in a play on words about the Biblical story of the miracle performed at the Marriage at Cana where Jesus turned water into wine. One form of fraud involves affixing counterfeit labels of expensive wines to bottles of less expensive wine. This practice became particularly prominent following the devastation of the phylloxera epidemic in the 19th century when the supply of expensive premium wine was scarce. At first, the label fraud mostly consisted of taking a wine from a region of lesser acclaim (such as Southwest France or Calabria
Marriage at Cana serving it last (). John adds that: "Jesus did this, the first of his signs, in Cana of Galilee, and it revealed his glory; and his disciples believed in him" (). Although none of the Synoptic Gospels mention the marriage at Cana, Christian tradition based on holds that this is the first public miracle of Jesus. It is considered to have symbolic importance as the first of the seven signs in the Gospel of John by which Jesus' divine status is attested, and around which the gospel is structured. Interpreted allegorically, the good news and hope implied by the story