JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Cyril Duprey Cyril Duprey Cyril Lucius Duprey OBE (1897–1988) was a Trinidad and Tobago businessman. He founded the Colonial Life Insurance Company (CLICO, now part of the CL Financial Group) in 1936, the first locally owned insurance company. The company was expanded into the CL Financial Group, which is run by his nephew, Lawrence Duprey. In 1956, Duprey was awarded the Order of the British Empire (OBE) and in 1977 he received Trinidad & Tobago's Chaconia Medal (Gold). His nephew is now the chairman of CL Financial. "Give a man value, give a man service and he will support you" - Philosophy