2010 FA Cup Final County Football Association's Stuart Burt. Since both sides' first-choice kits are blue, the toss of a coin was used to decide which team had choice of kit. Chelsea won the toss and wore their new blue home kit, while Portsmouth wore a new white change kit with burgundy and salmon pink trim. Throughout the 2009–10 FA Cup season, the Football Association took the FA Cup trophy on a nationwide tour covering 30 venues. The tour began at AFC Bournemouth's Dean Court stadium on 12 November 2009 and culminated at Trafalgar Square on 13 May 2010, two days before the final.
English football sponsorship 2002–03 through 2005–06, the FA Cup did not have a dedicated sponsor, but instead shared the team of sponsors of The Football Association. From 2006 to 2011, the FA Cup was known as "The FA Cup sponsored by E.ON" due to a deal with energy company E.ON. From the 2011–12 season to the 2013–14 season, the FA Cup was sponsored by Budweiser Beer and known as the FA Cup with Budweiser. Shirt sponsorship in English football clubs was first pioneered by the non-league club Kettering Town F.C. in 1976, and this practice then spread to the major clubs. English football