Names for the number 0 in English English speaking countries. However this has not become the universal descriptor because as Douglas Coupland pointed out early in the decade "[Noughties] won't work because in America the word 'nought' is never used for zero, never ever". The American music and lifestyle magazine Wired favoured "Naughties'", which they claim was first proposed by the arts collective Foomedia in 1999. However, the term "Naughty Aughties" was suggested as far back as 1975 by Cecil Adams, in his column The Straight Dope. In scores for sporting events, in particular tennis, association football, the number 0 has the very specialized names "love", and
Zero Tolerance (video game) Tolerance" under the same title which was being developed for the PSP; the statement alleged trademark infringement on Reiss' trademark and sent a "cease and desist" notice to Eidos Interactive in using the title "Zero Tolerance". Eidos later renamed their game "". Zero Tolerance (video game) Zero Tolerance is a 1994 video game developed by Technopop and published by Accolade exclusively for the Sega Mega Drive/Genesis video game console. It was one of the few Mega Drive/Genesis first person shooters, besides "Bloodshot" and the "Duke Nukem 3D" port. In the future, mankind has made great advances in interstellar travel and