Ultimate Picture Palace cinemas of the time. In 1994 Heine closed the Penultimate Picture Palace. For a month that summer it was squatted by the Oxford Freedom Network, which reopened it as Studio 6 Cinema. Then brothers Saied and Zaid Marham bought it and spent £40,000 restoring the neoclassical façade. They reopened it as the Ultimate Picture Palace in June 1996. In the 2000s the cinema got into debt. In July 2009 Saied Marham sold it to Philippa Farrow and Jane Derricott, who installed a small refreshment bar at the west end of the auditorium. In 2011 Farrow and Derricott sold the cinema
A picture is worth a thousand words "bǎi wén bù rú yī jiàn") is sometimes introduced as an equivalent, as Watts's "One showing is worth a hundred sayings". This was published as early as 1966 discussing persuasion and selling in a book on engineering design. In March 1911, in the Syracuse Advertising Men's Club, Arthur Brisbane wrote: "Use a picture. It's worth a thousand words." Despite this modern origin of the popular phrase, the sentiment has been expressed by earlier writers. For example, the Russian writer Ivan Turgenev wrote (in "Fathers and Sons" in 1861), "The drawing shows me at one glance what might be spread over