JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Peter Bamford Peter Bamford Peter Richard Bamford (born 6 March 1954), London, England is an English businessman, currently Chairman of Superdry pls, formally SuperGroup plc, the owner of the Superdry brand, a rapidly growing youth fashion retailer. He is also a Non-Executive Director of Rentokil-Initial plc. Bamford has held a number of Chairman and non-executive roles since leaving Vodafone in 2006 which have included Chairman of Six Degrees Technology Group and Chairman of PRS for Music Limited. He was an Executive Director of Vodafone Group plc for 8 years in which period the company was transformed from a UK mobile player to