Brown Derby is said to have proposed to Carole Lombard there. Rival gossip columnists Louella Parsons and Hedda Hopper are recorded as regular patrons. In "L.A. at Last", the first of the Hollywood episodes of "I Love Lucy", Lucy (Lucille Ball), Ethel (Vivian Vance), and Fred (William Frawley) have lunch at the Brown Derby. During the misadventure, the trio dines in a booth with Eve Arden on one side and William Holden (who orders a Cobb Salad) on the other. This leads to the famous disaster scene in which Lucy inadvertently causes a waiter to hit Holden in the face with a
Gossip columnist into ill-repute after the heyday of Hopper and Parsons, gossip columnists saw a comeback in the 1980s. Today, many mainstream magazines such as "Time" which would once have considered the idea of hiring gossip columnists to pen articles to have been beneath their stature, have sections titled "People" or "Entertainment". These mainstream gossip columns provide a light, chatty glimpse into the private lives and misadventures of the rich and famous. At the other end of the journalism spectrum, there are entire publications that deal primarily in gossip, rumor, and innuendo about celebrities, such as the 'red-top' tabloids in the UK