Captain Marvel (DC Comics) abilities. Based on book sales, the character was the most popular superhero of the 1940s, outselling even Superman. Fawcett expanded the franchise to include other "Marvels", primarily Marvel Family associates Mary Marvel and Captain Marvel Jr., who can harness Billy's powers as well. Captain Marvel was also the first comic book superhero to be adapted into film, in a 1941 Republic Pictures serial titled "Adventures of Captain Marvel". Fawcett ceased publishing Captain Marvel-related comics in 1953, partly because of a copyright infringement suit from DC Comics, alleging that Captain Marvel was a copy of Superman. In 1972, DC licensed the
Captain Marvel (film) felt it would create the question of "what happened to Captain Marvel to take her off the playing field ahead of the Marvel movies that we've seen to date?", and noted Danvers' story might echo the "Captain America narrative", where "a hero from the past... disappears from the world before re-emerging". Also in July, the California Film Commission awarded a $20.7million tax credit to the production, going towards the first $100million spent on qualified in-state expenditures, making California the main filming location for "Captain Marvel". D'Esposito called this "very exciting" given Marvel Studios' headquarters and post-production facilities are also in