Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Alastair Mars Election. He contested the constituency of Windsor, but finished third. Mars was arrested and court martialled for insubordination and absence without leave, which resulted in his dismissal from the Navy in June 1952. The controversy over his dismissal was the subject of a parliamentary question the following month, when the future prime minister James Callaghan asked the then First Lord of the Admiralty whether Mars would receive his pension. Following his dismissal Mars became a successful author, publishing several autobiographical works and novels. He died in Ipswich in 1985. Alastair Mars Lieutenant Commander Alastair Campbell Gillespie Mars, DSO, DSC and