Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper Best Actor. The rumor was untrue, but Hopper joked that she wished she had thought of it. Screenwriter Jay Bernstein related that when he told Hedda that because of her extreme conservatism many people in Hollywood privately called her a Nazi, the gossip columnist began to cry and replied: "Jay, all I've ever tried to be is a good American." Hopper was one of the driving forces behind the creation of the Hollywood blacklist, using her 35 million strong readership to destroy the careers of those in the entertainment industry whom she suspected of being Communists, having Communist sympathies, being