Mayfair (magazine) Mayfair (magazine) Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as "Playboy" and "Penthouse", which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. "Mayfair" was launched by Fisk Publishing Ltd in 1965 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its
This is a magazine phenomenon" by Adrian Shaughnessy in The UK Journal for Made Images, Varoom. In an interview for UK magazine Graphics International, New York designer and artist Stefan Sagmeister said “I just think "This is a magazine" is one of the most interesting publications out there...I followed it from the start and was consistently surprised by its inventiveness” "Redefining what it means to call something a magazine", "This is a magazine"'s editorial style combines artworks by internet artists with found internet ephemera. Over the past decade the project has been exhibited in a number of museums and galleries and has been the