This Hour Has 22 Minutes publicity for the show and contributed to the general air of farce surrounding Day's election campaign. Day did, however, have a very appropriate response to the petition: ""Que será, será"." It was later revealed by Alastair Campbell, former aide to British Prime Minister Tony Blair, that Prime Minister Jean Cretien and the Liberal Party had come up with the idea- not Mercer or the show's writers. 2003–04 – Shaun Majumder, in character as "Raj Binder", was sent to report on the 2003 outdoors Edmonton Oilers and Montreal Canadiens old timers game, preceding the night's actual NHL regular season game, which
Minister for Culture, Communications and Creative Industries to Minister for Culture in 2005, and to Minister for Culture, Creative Industries and Tourism in 2007. Under that last title, the office was held by Barbara Follett MP, who was appointed on 5 October 2008, until 22 September 2009. Ed Vaizey was appointed by then Prime Minister David Cameron to the position as Minister for Culture, Communications and Creative Industries at Parliamentary Under-Secretary of State level, a post Vaizey initially split between the Department for Culture, Media and Sport (DCMS) and the Department for Business, Innovation and Skills (BIS), but is now entirely placed in the DCMS. "The individuals