Ursula (The Little Mermaid) she can ultimately replace the mermaid's father King Triton as ruler over Atlantica. Created by directors and screenwriters Ron Clements and John Musker, Ursula is based on the sea witch character who appears in the fairy tale "The Little Mermaid" by Hans Christian Andersen. However, her minor role was greatly expanded into that of a much more prominent villain for the film. Disney had struggled to cast Ursula for a year, during which the role was well sought after by several coveted television actresses at the time. Clements and Musker disagreed with lyricist Howard Ashman about who should voice the
Ursula (The Little Mermaid) Ursula's design was based. Ursula's body type has been positively embraced by the public; the character has since been recognized as a symbol of body positivity. HelloGiggles believes that "Ursula has the most positive body image" out of all of Disney's villainnesses: "She may not be a size zero, like the other villains and heroines, but she’s equally as confident. She is sexy, she is glamorous and she shows of her curves with no apology." From 2007 onwards, Disney launched an advertising campaign called "Disney Dreams Portraits" featuring celebrities dressed up as various Disney characters and photographed Annie Leibovitz; Queen