JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Joseph Bamford if an owner-operator's machine was down, then Bamford wanted to know about it—which gained him 95% of the owner-operator market in the UK. Bamford placed a 12 V socket into the cab of his vehicles, and delivered the first 100 personally, arriving in his Rolls Royce with number plate JCB1. One of the first Learjets in Europe was purchased to fly in non-UK customers (the fleet has since got larger), who were met by another European first, a stretched Cadillac with the same number of seats as the jet. Bamford also conceived the "dancing diggers," whose 1999 display in Las