Rapid City, South Dakota City had survived a boom and bust and was establishing itself as an important regional trade center for the upper midwest. Although the Black Hills became a popular tourist destination in the late 1890s, it was a combination of local efforts, the popularity of the automobile, and construction of improved highways that brought tourists to the Black Hills in large numbers after World War I. Gutzon Borglum, already a famous sculptor, began work on Mount Rushmore in 1927 and his son, Lincoln Borglum, continued the carving of the presidents' faces in rock following his father's death in 1941. The work
Gutzon Borglum of which had never been attempted before. Many difficulties slowed progress, some because of the sheer scale involved. After finishing the detailed model of the carving, Borglum was unable to trace the figures onto the massive area on which he was working, until he developed a gigantic magic lantern to project the image onto the side of the mountain. Carving officially began on June 23, 1923, with Borglum making the first cut. At Stone Mountain he developed sympathetic connections with the reorganized Ku Klux Klan, who were major financial backers for the monument. Lee's head was unveiled on Lee's birthday