Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper and talked him into letting her audition for the lead. She was given the role and that show toured for thirty-five weeks through forty-eight states. She studied singing during the summer and, in the fall, toured with "The Quaker Girl" in the second lead, the prima donna role. The show closed in Albany. In 1913, she became the fifth wife of DeWolf Hopper, whose previous wives were named Ella, Ida, Edna and Nella. The similarity in names caused some friction, as he would sometimes call Elda by the name of one of his former wives. Consequently, Elda Hopper paid a