Hedda Hopper her column throughout the 1940s, advocating for her to land starring roles in "The Bells of St. Mary's" (1945) and "Joan of Arc" (1948). She was enraged when Bergman lied to her about being pregnant with married director Roberto Rossellini's baby. Hopper had believed Bergman, printing a fervent denial of the rumor in 1949. However, Bergman was indeed pregnant, and the news was leaked to Hopper's arch-rival Louella Parsons, who got the scoop. Seeking revenge, Hopper launched a PR campaign decrying Bergman for being pregnant out of wedlock and carrying a married man's child. Hopper had an acting role in
Gossip columnist who used political, entertainment, and social connections to mine information and rumors, which he then either published in his column "On Broadway", or used for trade or blackmail, to accumulate more power. He became "the most feared journalist" of his era. In Hollywood's "golden age" in the 1930s and 1940s, gossip columnists were courted by the movie studios, so that the studios could use gossip columns as a powerful publicity tool. During this period, the major film studios had "stables" of contractually obligated actors, and the studios controlled nearly all aspects of the lives of their movie stars. From the