Energy drink otherwise normal people have been verified scientifically. Various marketing organizations such as Red Bull and Monster have described energy drinks by saying their product "gives you wings", is "scientifically formulated", or is a "killer energy brew". Marketing of energy drinks has been particularly directed towards teenagers, with manufacturers sponsoring or advertising at extreme sports events and music concerts, and targeting a youthful audience through social media channels. When mixed with alcohol, either as a prepackaged caffeinated alcoholic drink, a mixed drink, or just a drink consumed alongside alcohol, energy drinks are often consumed in social settings. Energy drinks have the
Soft drink report examined statistics relating to the increase in soft drink consumption and claimed that consumption is "likely contributing to health problems". It also criticized marketing efforts by soft drink companies. In 2005, the CSPI called for warning labels on soft drinks, similar to those on cigarettes and alcohol. From 1977 to 2002, Americans doubled their consumption of sweetened beverages—a trend that was paralleled by doubling the prevalence of obesity. The consumption of sugar-sweetened beverages is associated with weight and obesity, and changes in consumption can help predict changes in weight. It remains possible that the correlation is due to a