Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
William Hopper William Hopper William DeWolf Hopper Jr. (January 26, 1915March 6, 1970) was an American stage, film, and television actor. The only child of actor DeWolf Hopper and actress and Hollywood columnist Hedda Hopper, he appeared in predominantly minor roles in more than 80 feature films in the 1930s and '40s. After serving in the United States Navy during World War II, he left acting, but in the mid-1950s, he was persuaded by director William Wellman to resume his film career. He became best known for his work in television, as private detective Paul Drake in the CBS series, "Perry Mason".