Mayfair (magazine) Mayfair (magazine) Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as "Playboy" and "Penthouse", which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. "Mayfair" was launched by Fisk Publishing Ltd in 1965 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its
Nova (UK magazine) cover images, making it a rarity among magazines. It was Nova's courageous second editor, Dennis Hackett, together with visionary art director Harri Peccinotti, who swiftly established their magazine as an influential must-read for the movers and shakers of Swinging London, with men as well as the original target audience of women becoming devotees of its heady mixture of social issues and cutting-edge fashion and modern lifestyle features. Founded by the agenda-setting magazine publishing company George Newnes, part of the International Publishing Corporation (known informally as IPC), "Nova" was initially edited by Harry Fieldhouse and described itself as "A new kind