Persian cat since the early 1990s and the Persian lost its top spot to the British Shorthair in 2001. As of 2012, it was the 6th most popular breed, behind the British Shorthair, Ragdoll, Siamese, Maine Coon and Burmese. In France, the Persian is the only breed whose registration declined between 2003 and 2007, dropping by more than a quarter. The most color popular varieties according to CFA registration data are seal point, blue point, flame point and tortie point Himalayan, followed by black-white, shaded silvers and calico. The breed standards of various cat fancier organizations may treat the Himalayan and Exotic
Point of difference at the benefits and all the positive features of the competitor’s product, and take advantage from it. At the same time, businesses could work on the negative aspects or even further enhance the positive features of the particular product in order to achieve differentiation, and to take advantage from it. Therefore, finding a balance between point of difference and point of parity is a critical factor for businesses to succeed. Kevin Keller and Alice Tybout note there are three types of difference: brand performance associations; brand imagery associations; and consumer insight associations. The last only comes into play when the