Energy drink otherwise normal people have been verified scientifically. Various marketing organizations such as Red Bull and Monster have described energy drinks by saying their product "gives you wings", is "scientifically formulated", or is a "killer energy brew". Marketing of energy drinks has been particularly directed towards teenagers, with manufacturers sponsoring or advertising at extreme sports events and music concerts, and targeting a youthful audience through social media channels. When mixed with alcohol, either as a prepackaged caffeinated alcoholic drink, a mixed drink, or just a drink consumed alongside alcohol, energy drinks are often consumed in social settings. Energy drinks have the
Soft drink trademark "coke", used by 12% of the respondents, was most popular in the Southern United States. The term "tonic" is hyperlocal to eastern Massachusetts, although usage is declining. In the English-speaking parts of Canada, the term "pop" is prevalent, but "soft drink" is the most common English term used in Montreal. In the United Kingdom and Ireland, the terms "fizzy drink" and the genericized trademark "coke" are common. "Pop" and "fizzy pop" are used in northern England, while "mineral" or "lemonade" (as a general term) are used in Ireland. In Scotland, "fizzy juice" or even simply "juice" is colloquially encountered.