Joseph Bamford to more than 130 countries around the world, while Bamford himself was appointed a CBE for Services to Export in 1969. In 1993 he became the first British citizen to be honoured in the Association of Equipment Manufacturers Hall of Fame, and remained the only British inductee until his son Anthony was inducted in 2008. What made Bamford different from many engineers was that he was also a marketeer. Bamford personally demanded to know daily from his staff how many "JCB Yellow" vehicles were off the road awaiting spares. Bamford created an image that JCBs were there to work, and
Joseph Bamford and standing engines, which were exported all over the world. The company eventually ceased trading in 1986. After attending Stonyhurst College, he joined the Alfred Herbert company in Coventry, then the UK's largest machine-tool manufacturer, and rose to represent the firm in Ghana. He returned home in 1938 to join the family firm, but in 1941 was called up by the RAF to serve in World War II. Working in supply and logistics, he returned to the African Gold Coast, to run a staging post for USAF planes being ferried to the Middle East. On return home in 1944, Bamford