Harrison Carroll industry for 43 years, writing his last column in 1969, after which he retired. His column was syndicated by the Central Press Association to 48 newspapers. He had feuds with the leading gossip columnists of the day, including Hedda Hopper, Louella Parsons and his fellow Herald columnist Jimmy Starr: all of them appeared as themselves in the 1947 crime movie "The Corpse Came C.O.D.". Beginning in 1967 until he retired, Carroll's main place of business was the private, members-only Beverly Hills discotheque-"cum"-restaurant Daisy, a hang-out for the younger, hipper stars like Paul Newman when he was in L.A. He created
Hedda Hopper Metro-Goldwyn-Mayer. In 1945, Hopper reprinted a press release for Mildred Pierce in her column, which described Crawford as a leading contender for the Best Actress Oscar. Such was Hopper's influence that she was credited with swinging the decision in Crawford's favor when she won the award. Hopper's support has been described as the first instance of lobbying the Academy of Motion Picture Arts and Sciences to favor a certain winner. Actress ZaSu Pitts compared Hopper to "a ferret". Joan Bennett sent Hopper a ""$435 valentine. The $35 went for a skunk which carried a note: 'Won't you be my valentine?