Hedda Hopper column, entitled "Hedda Hopper's Hollywood", debuted on February 14 (St. Valentine's Day), 1938. Hopper could not type, or spell very well, so she dictated her column to a typist over the phone. Initially facing stiff competition against Louella Parsons, who had a monopoly on Hollywood gossip, Hopper used her extensive contacts forged during her acting days to gather material for her column. Her first major scoop had national implications: in 1939 Hopper printed that President Franklin Roosevelt's son James Roosevelt was divorcing his wife Betsey after being caught in an affair with a nurse at the Mayo Clinic. Part of
Hedda Hopper a radio soap opera, playing Portia Brent on the Blue Network's "Brenthouse" beginning in February 1939. She debuted as host of her own radio program, "The Hedda Hopper Show", November 6, 1939. Sponsored by Sunkist, she was heard on CBS three times a week for 15 minutes until October 30, 1942. From October 2, 1944, to September 3, 1945, Armour Treet sponsored a once-a-week program. On September 10, 1945, she moved to ABC, still sponsored by Armour, for a weekly program that continued until June 3, 1946. Hopper moved back to CBS October 5, 1946, with a weekly 15-minute program,