Rapid City, South Dakota City had survived a boom and bust and was establishing itself as an important regional trade center for the upper midwest. Although the Black Hills became a popular tourist destination in the late 1890s, it was a combination of local efforts, the popularity of the automobile, and construction of improved highways that brought tourists to the Black Hills in large numbers after World War I. Gutzon Borglum, already a famous sculptor, began work on Mount Rushmore in 1927 and his son, Lincoln Borglum, continued the carving of the presidents' faces in rock following his father's death in 1941. The work
Solon Borglum "The Stampede of Wild Horses", which were shown at the Paris Salon in 1898 and 1899, respectively. The year 1903 was a banner one for the artist. He had a one-man show of thirty-two small sculptures at the Keppel Gallery, New York. In his ground-breaking "History of American Sculpture" published that year, Lorado Taft devoted several pages to Borglum, and he was the subject of an entire chapter in Charles Caffin’s 1903 book "American Masters of Sculpture". In 1904 Borglum won the gold medal at the Louisiana Purchase Exposition held in St. Louis. Borglum received several major public commissions, including