Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Prime Minister of the United Kingdom established by any statute or constitutional document but exists only by long-established convention, which stipulates that the monarch must appoint as Prime Minister the person most likely to command the confidence of the House of Commons; this individual is typically the leader of the political party or coalition of parties that holds the largest number of seats in that chamber. The position of Prime Minister was not created; it evolved slowly and erratically over three hundred years due to numerous acts of Parliament, political developments, and accidents of history. The office is therefore best understood from a historical perspective. The