Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper Nobody else will. I stink and so do you.'"" Hopper reportedly commented that the skunk was beautifully behaved. She called it Joan and passed it on to actor James Mason and his wife as a present, as they had made the first bid after the story about the unusual gift made the news. During World War II, Hopper's only child, actor William "Bill" Hopper, served in the Navy in Underwater Demolitions. She chastised Douglas Fairbanks, Jr., the son of her old friend the late Douglas Fairbanks, because she thought the younger Fairbanks was shirking his duty to his country. Fairbanks