Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Hedda Hopper other. Hopper was a fervent Republican. In 1944, for instance, she spoke before the massive rally organized by David O. Selznick in the Los Angeles Coliseum in support of the Dewey-Bricker ticket as well as Governor Earl Warren of California, who later became Dewey's running mate in 1948 and later the Chief Justice of the United States. The gathering drew 93,000, with Cecil B. DeMille as the master of ceremonies and Walt Disney as one of the speakers. Others in attendance included Ronald Reagan, Barbara Stanwyck, Ann Sothern, Ginger Rogers, Randolph Scott, Adolphe Menjou, Dick Powell, Gary Cooper, Edward Arnold,