JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Peter Bamford one of the largest telecommunications companies in the world and a significant international brand. Bamford was Chief Executive of Vodafone UK, Regional Chief Executive for the NEMEA region and latterly also oversaw the marketing function. Before joining The Vodafone Company in 1997, Bamford was a director WH Smith PLC and managing director of the W H Smith chain and earlier in his career held senior positions with Kingfisher plc and Tesco PLC. Bamford is also known for his motor racing activities. Since 2006 he has competed in major championships including the Ferrari Challenge, British GT Championship, Le Mans Series and