Rapid City, South Dakota City had survived a boom and bust and was establishing itself as an important regional trade center for the upper midwest. Although the Black Hills became a popular tourist destination in the late 1890s, it was a combination of local efforts, the popularity of the automobile, and construction of improved highways that brought tourists to the Black Hills in large numbers after World War I. Gutzon Borglum, already a famous sculptor, began work on Mount Rushmore in 1927 and his son, Lincoln Borglum, continued the carving of the presidents' faces in rock following his father's death in 1941. The work
Gutzon Borglum and urges strict immigration policies. Borglum was initially involved in the carving of Stone Mountain in Georgia. Borglum's nativist stances made him seem an ideologically sympathetic choice to carve a memorial to heroes of the Confederacy, planned for Stone Mountain, Georgia. In 1915, he was approached by the United Daughters of the Confederacy with a project for sculpting a high bust of General Robert E. Lee on the mountain's rockface. Borglum accepted, but told the committee, "Ladies, a twenty-foot head of Lee on that mountainside would look like a postage stamp on a barn door.'" Borglum's ideas eventually evolved into