This Hour Has 22 Minutes publicity for the show and contributed to the general air of farce surrounding Day's election campaign. Day did, however, have a very appropriate response to the petition: ""Que será, será"." It was later revealed by Alastair Campbell, former aide to British Prime Minister Tony Blair, that Prime Minister Jean Cretien and the Liberal Party had come up with the idea- not Mercer or the show's writers. 2003–04 – Shaun Majumder, in character as "Raj Binder", was sent to report on the 2003 outdoors Edmonton Oilers and Montreal Canadiens old timers game, preceding the night's actual NHL regular season game, which
Alastair Campbell Europe, giving his insights and experience to a wide range of organisations, businesses and conferences. Campbell continues to act as a freelance advisor to a number of governments and political parties including Edi Rama Prime Minister of Albania, whose Socialist coalition won a landslide at the 2013 Albanian election. In June 2017, Rama was re-elected with an even larger mandate, and invited Campbell to continue to act as an adviser for his second term in office. In July 2017, he was invited to speak at the French National Assembly to the newly elected MPs of President Emmanuel Macron's victorious En