Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Director of communications organization, the director of communications directs the Communications Department, sometimes called a Public Affairs Department. The director of communications may be assisted by a deputy director, clerical staff, and communications specialists and public affairs officers. In United States politics, a director of communications is usually a senior aide to the President of the United States (White House Communications Director), a member of the House of Representatives, a senator, a judge, a candidate for political office, a Cabinet secretary, or a government department. In Canada and the United Kingdom, a director of communications is a senior aide to members of Parliament,