Grunion a "grunion run". A fishing license is required for persons 16 years and older to catch grunion, and they may be taken by sport fishermen using their hands only. No appliances of any kind may be used to catch grunion, and no holes may be dug in the beach to entrap them. Grunion may be taken on specified dates between March and the end of August, but not during the months of April and May. There is no limit, but fishermen may take only what they can use, as under Californian law it is unlawful to waste fish. With these
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture