Grunion lay their eggs. The male then wraps himself around the female to deposit his sperm, and for the next 10 days the grunion eggs remain hidden in the sand. At the next set of high tides, the eggs hatch and the young grunion are washed out to sea. A related species, the false grunion ("Colpichthys regis") lives in the Gulf of California. Although the fish looks and acts similarly, it does not have the same breeding method. The currently recognized species in this genus are: Grunion were originally classified as part of the Atherinidae family of silversides, but are now
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture