Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Director of Communications (Office of the Prime Minister) for its incredibly long hours, grueling commitment to the job, strain on the person's family and general social life, and relatively quick burn-out period. The position regularly requires the director to be in the office from as early as 5:00am to as late as 1:00am, six or seven days per week, in order to monitor media developments and respond quickly when required. The position's grueling hours are close only to the Prime Minister's Chief of Staff and Director of Policy. In a February 2015 article, former Director of Communications Andrew MacDougall laid out his average day in that role, starting