Lovelock Shield Lovelock Shield The Lovelock Shield, officially known as the Southern Football Championships, was an annual competition held between representative teams from the four leagues in the Southern Zone of South Australian Country Football. The Lovelock Shield was established in 1953 between the Hills Football Association, Hills Central Football Association, Southern Football Association and the Great Southern Football League. The shield was presented by the inaugural president of the Southern Football Championships, Mr. C. K. (Pete) Lovelock. In 1958, the Southern Football Association left and was replaced by the River Murray Football League. Southern re-joined in 1962 when the Hills Football
Sheffield Shield the Pura Cup the following season. "Pura" is a brand name of National Foods, a wholly owned subsidiary of the Philippines-based San Miguel Corporation. The sponsorship increased total annual prize money to A$220,000, with the winners receiving A$75,000 and the runners up A$45,000. On 16 July 2008 it was announced that Weet-Bix would take over sponsorship of the competition from the start of the 2008–09 season, and that the name would revert to the "Sheffield Shield" or the "Sheffield Shield presented by Weet-Bix". Weet-bix is a cereal biscuit manufactured by Sanitarium Health Food Company. In the 2017-18 season, JLT took