30 Days (The Saturdays song) song also peaked at number 13 in Ireland. The Saturdays appeared on series 8 of "" on 27 April 2012. Although there was no performance, the group chatted about the single and the music video was played during their interview. The Saturdays also appeared on the Channel 4 music show "Koko Pop" on 5 May 2012. The Saturdays also appeared on Channel 4 programme "Sunday Brunch" for an interview on 13 May 2012. The group performed "30 Days" for the first time on ITV's "This Morning" on 14 May 2012. Further performances of "30 Days" took place at "Daybreak" on
Dump months prompted studios to release films in that genre at times of the year other than Halloween and the dump months. The term "dump months" comes from the belief that studios use the time periods in question as a "dumping ground" for movies they are contractually obligated to release but believe to have limited commercial prospects at best. "The big studios would never in a million years use this phrase", Dade Hayes, coauthor of "Open Wide: How Hollywood Box Office Became A National Obsession", told "Newsday" in August 2017. "[B]ut they do view [these times of year] as a dumping ground."