Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
The Little Mermaid Jr. into seeking help from Ursula. Ariel goes to meet Ursula, who presents a deal: Ariel will be turned into a human for three days, during which she has to win the kiss of true love from Eric. If she does, she will be human permanently; if not, her soul will belong to Ursula. In exchange, Ariel must give up her voice, which will stay in Ursula's magic nautilus shell ("Poor Unfortunate Souls"). Ariel signs the agreement and sings into the shell, after which she is transformed into a human and swims up to the surface. Sebastian and Flounder bring Ariel,