Lord Mayor of London to the Crown. This pageantry has evolved into one of London's longest-running and most popular annual events, known as the "Lord Mayor's Show". The Lord Mayor travels in the City's state coach that was built in 1757 at a cost of £1,065.0s.3d. Nowadays, this festival combines traditional British pageantry with the element of carnival, and since 1959 it has been held on the second Saturday in November. Participants include the livery companies, bands and members of the military, charities and schools. In the evening, a fireworks display is held. The Lord Mayor is a member of the City of London's
Samuel Birch (Lord Mayor of London) Samuel Birch (Lord Mayor of London) Samuel Birch (1757–1841) was Lord Mayor of London, England. Birch began his career as a pastrycook, and was known also as a dramatist. He was the son of Lucas Birch, who carried on the business of a pastrycook and confectioner at 16 Cornhill. This shop, though the upper portion of the house had been rebuilt, still (1885) retains its old-fashioned front, and is probably the oldest shop of the kind in the city. The business was established in the reign of George I by a Mr. Horton, the immediate predecessor of Lucas Birch. Samuel