Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Ursula (The Little Mermaid) as "A total success" despite sharing some similarities with previous Disney villains. Janet Maslin of "The New York Times "described Ursula as "a fabulously campy creation embodying the film's well-developed sense of mischief." Describing the character as an "inventive high-camp villainess," the "New York Daily News"' Kathleen Carroll cited Ursula as a prime example of the film's "outstanding" animation. Hailing the character as "a visual feast," "Variety" considered Ursula to be among "the film’s more inspired inventions". William Thomas of "Empire" described Ursula as "truly quake-inducing", while "Time"'s Eliana Dockterman enjoyed the fact that, unlike previous Disney villains, "Ursula doesn’t