Wine fraud for the practice in the wine industry is adding "Jesus units" in a play on words about the Biblical story of the miracle performed at the Marriage at Cana where Jesus turned water into wine. One form of fraud involves affixing counterfeit labels of expensive wines to bottles of less expensive wine. This practice became particularly prominent following the devastation of the phylloxera epidemic in the 19th century when the supply of expensive premium wine was scarce. At first, the label fraud mostly consisted of taking a wine from a region of lesser acclaim (such as Southwest France or Calabria
Cana Cana might have been. In his Gospel, the author makes no claim to have been at the wedding. Many would regard the story of the wedding at Cana as of theological rather than historical or topographical significance; it is the first of the seven miraculous ""signs"" by which Jesus's divine status is attested, and around which the gospel is structured. The consensus of modern scholarship is that the Fourth Gospel was addressed to a group of Jewish Christians, and very possibly a group living in Judea province; so it is unlikely that the evangelist would have mentioned a place that