Joseph Bamford to more than 130 countries around the world, while Bamford himself was appointed a CBE for Services to Export in 1969. In 1993 he became the first British citizen to be honoured in the Association of Equipment Manufacturers Hall of Fame, and remained the only British inductee until his son Anthony was inducted in 2008. What made Bamford different from many engineers was that he was also a marketeer. Bamford personally demanded to know daily from his staff how many "JCB Yellow" vehicles were off the road awaiting spares. Bamford created an image that JCBs were there to work, and
Joseph Bamford Vegas stopped the gamblers. A non-smoking teetotaller, who was so careful with his money that he claimed his wife still made their own curtains, Bamford worked from 09:00 until 23:00 every day. He saw his role in life to be like the Nonconformist Cadbury and Lever families. He built Rocester along the lines of Bournville and Port Sunlight into an effective marketing home for the company, and an efficient production centre and a virtual "home" for his employees. He saw no need to recognise trade unions. The Rocester works were surrounded by of landscaped grounds in which his company's employees