This Hour Has 22 Minutes publicity for the show and contributed to the general air of farce surrounding Day's election campaign. Day did, however, have a very appropriate response to the petition: ""Que será, será"." It was later revealed by Alastair Campbell, former aide to British Prime Minister Tony Blair, that Prime Minister Jean Cretien and the Liberal Party had come up with the idea- not Mercer or the show's writers. 2003–04 – Shaun Majumder, in character as "Raj Binder", was sent to report on the 2003 outdoors Edmonton Oilers and Montreal Canadiens old timers game, preceding the night's actual NHL regular season game, which
Director of Communications (Office of the Prime Minister) Director of Communications (Office of the Prime Minister) The Director of Communications in the Prime Minister's Office is one of the most senior roles in the Canadian Prime Minister's Office, reporting directly to the Prime Minister and his or her Chief of Staff. The person is responsible for selling the government's agenda to the media and public. The portfolio thus encompasses everything from speech writing, communications packages, coordinating announcements, creating media appearances for the Prime Minister, crafting communications responses, liaising with the media, coordinating with ministers' and Members of Parliament's offices, and responding to government controversies. The position is known