P.S. I Love You (Beatles song) ten takes on 11 September 1962 at EMI's Abbey Road Studios, London. Producer George Martin had booked session drummer Andy White as a replacement for Pete Best, whom he considered not technically good enough for recording purposes (Martin had been unaware that the other Beatles had already replaced Pete Best with Ringo Starr, who attended the session and plays maracas on the song). White was a freelance show band and session drummer, and gave the recording a lightweight cha cha treatment. Martin was not present at the session, which was run by Ron Richards in his absence. Richards told the
Ringo Starr ... is that we're ordinary lads." He was a source of inspiration for several songs written at the time, including Penny Valentine's "I Want To Kiss Ringo Goodbye" and Rolf Harris's "Ringo for President". In 1964, "I love Ringo" lapel pins were the bestselling Beatles merchandise. The prominent placing of the Ludwig logo on the bass drum of his American import drum kit gave the company such a burst of publicity that it became the dominant drum manufacturer in North America for the next twenty years. During live performances, the Beatles continued the "Starr Time" routine that had been popular