Henry Holroyd, 3rd Earl of Sheffield he presented a donation of £150 to the New South Wales Cricket Association which was used to purchase a plate and establish the competition known as the Sheffield Shield, the domestic first-class cricket competition of Australia. Lord Sheffield died in Beaulieu, France, in April 1909, aged 77. Rumoured to be homosexual, he remained unmarried, and on his death the earldom became extinct. However, he was succeeded in his junior title of Baron Sheffield, which had a special remainder that allowed it to be passed through female lines, by his first cousin once removed, Edward Stanley, 4th Baron Stanley of Alderley.
Sheffield Shield the Pura Cup the following season. "Pura" is a brand name of National Foods, a wholly owned subsidiary of the Philippines-based San Miguel Corporation. The sponsorship increased total annual prize money to A$220,000, with the winners receiving A$75,000 and the runners up A$45,000. On 16 July 2008 it was announced that Weet-Bix would take over sponsorship of the competition from the start of the 2008–09 season, and that the name would revert to the "Sheffield Shield" or the "Sheffield Shield presented by Weet-Bix". Weet-bix is a cereal biscuit manufactured by Sanitarium Health Food Company. In the 2017-18 season, JLT took