Spar (retailer) throughout Asia, Africa and Oceania. In fiscal year 2017, SPAR achieved €34.5 billion ($40.1 billion) in global sales, which represented a 5.3 percent increase over 2016. The SPAR motto is "under the tree" The name was originally DE SPAR, an acronym of the Dutch phrase (). The acronym was chosen in order to resonate with the verb "sparen", which (related to English "spare") means "save [money]" in Dutch and some other languages, among them German and Scandinavian languages (with variants such as "spara" or "spare"). The acronym ended up meaning "the fir", after which the logo was chosen. As the
The Fir-Tree is thoroughly embarrassed when a hare hops over him, an act which emphasizes his diminutiveness. The women call him the baby of the forest and again he is embarrassed and frustrated. A stork tells him of seeing older trees chopped down and used as ship masts, and the little tree envies them. In the fall, nearby trees are felled and the sparrows tell the little fir-tree of seeing them decorated in houses. One day while still in his youth, the fir-tree is cut down for a Christmas decoration. He is bought, carried into a house, decorated, and, on Christmas Eve,