Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Director of Communications (Office of the Prime Minister) at 5:30am and describing his day until roughly 11:00pm. Since 2006 only half of the directors have lasted more than one year, with the average in the position being just 395 days, or roughly 13 months. The longest serving director is Sandra Buckler, with over two years in the position, who was forced to leave in order to undergo cancer treatment. The shortest duration was just 32 days with William Stairs, who left shortly after Prime Minister Stephen Harper was elected with a minority government. Director of Communications (Office of the Prime Minister) The Director of Communications in the Prime