Spar (retailer) throughout Asia, Africa and Oceania. In fiscal year 2017, SPAR achieved €34.5 billion ($40.1 billion) in global sales, which represented a 5.3 percent increase over 2016. The SPAR motto is "under the tree" The name was originally DE SPAR, an acronym of the Dutch phrase (). The acronym was chosen in order to resonate with the verb "sparen", which (related to English "spare") means "save [money]" in Dutch and some other languages, among them German and Scandinavian languages (with variants such as "spara" or "spare"). The acronym ended up meaning "the fir", after which the logo was chosen. As the
The Fir-Tree setting. The story follows the tree from cone through seedling, until it is cut down by a boy and his father to be used as a Christmas tree. Unlike Andersen's tale, which ends with the burning of the tree, the film shows a cone from the tree surviving the fire and being thrown into the forest, perhaps to grow into another fir tree. In 2014, Janani Sreenivasan adapted her script "Pine", originally performed at the University of Iowa's No Shame Theatre in December 2006, into the short film "The Fir Tree", which she co-directed with Lee Jutton. In this version,