Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
George Givot newspaper gossip columnist Hedda Hopper, notorious gangster Bugsy Siegel was a friend of Givot's and once inadvertently saved his life. Siegel persuaded the comedian to stay an extra day in Chicago; the plane he was going to take crashed, with the loss of 17 lives. George Givot died of a heart attack on June 7, 1984, in Palm Springs, California. His interment was in California. George Givot George David Givot (February 18, 1903 – June 7, 1984) was a Russian-born American comedian and actor on Broadway and in vaudeville, movies, television and radio. He was known for speaking in a