JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Cyril Gordon Martin Cyril Gordon Martin Cyril Gordon Martin VC CBE DSO (19 December 1891 – 14 August 1980) was an English recipient of the Victoria Cross, the highest and most prestigious award for gallantry in the face of the enemy that can be awarded to British and Commonwealth forces. He was 23 years old, and a lieutenant in the 56th Field Company, Corps of Royal Engineers, British Army during the First World War when the following deed took place for which he was awarded the VC. On 12 March 1915 at Spanbroekmolen on the Messines Ridge, Belgium, Lieutenant Martin volunteered to lead