Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Alastair Campbell 2011. Campbell worked again for the Labour Party as Campaign Director in the run-up to their third consecutive victory at the 2005 general election. Campbell also acted as an adviser to Gordon Brown and Ed Miliband at the 2010 and the 2015 general elections. Sir Clive Woodward recruited Campbell to manage relations with the press for the British and Irish Lions tour to New Zealand in 2005. Campbell wrote a column for "The Times" during the tour. Throughout his time in Downing Street, Campbell kept a diary which reportedly totalled some two million words. Selected extracts, titled "The Blair Years",