Simcha and Yiddish noun meaning festive occasion. The term is used for any happy occasion, such as a wedding, Bar Mitzvah or engagement. The day of Simchat Torah, "Rejoice in the Law", which marks the completion and beginning of the annual cycle of reading the Torah. Simcha is also the name of a kosher beer from Saxony, Germany. It was also a slang term used in Jewish-American organized crime circles to refer to a pimp. Simcha is also used as a given name, for men or women. In the Ashkenazi Jewish tradition, the name Simcha is most likely to be used
Simcha Zissel Ziv Simcha Zissel Ziv Rabbi Simcha Zissel Ziv Broida (; 1824–1898), also known as Simhah Zissel Ziv or as the Alter of Kelm (the Elder of Kelm), was one of the foremost students of Rabbi Yisrael Salanter and one of the early leaders of the Musar movement. He is best known as the founder and director of the Kelm Talmud Torah. Rabbi Simcha Zissel Ziv was born as Simcha Mordechai Ziskind Broida in 1824 in Kelmė. His father, Reb Yisroel, belonged to the well-known Lithuanian Braude family. His mother, Chaya, was a descendant of Rabbi Zvi Ashkenazi, the Chacham Tzvi. Chaya's