JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Mark Bamford Mark Bamford Mark Bamford is an American film director and screenwriter, he was born in Louisville, Kentucky, but raised mostly in New York. He graduated from New York University (NYU) in 1989 with a double major in French Literature and Linguistics and a minor in Anthropology. After working for several years in Los Angeles as a freelance screenwriter, Mark wrote and directed the award-winning 2000 short film "Hero", which won him the Atom Films "Director to Watch" Award in 2001. "Hero" aired in the United States on PBS. 2004's Cape of Good Hope is his first feature. Bamford was married