Names for the number 0 in English English speaking countries. However this has not become the universal descriptor because as Douglas Coupland pointed out early in the decade "[Noughties] won't work because in America the word 'nought' is never used for zero, never ever". The American music and lifestyle magazine Wired favoured "Naughties'", which they claim was first proposed by the arts collective Foomedia in 1999. However, the term "Naughty Aughties" was suggested as far back as 1975 by Cecil Adams, in his column The Straight Dope. In scores for sporting events, in particular tennis, association football, the number 0 has the very specialized names "love", and
Ascent of the A-Word the book as an "often raucously funny account of what seems to be America’s most popular insult" which manages to be neither "exceedingly snarky" nor "overly academic and pretentious". Ascent of the A-Word Ascent of the A-Word: Assholism, the First Sixty Years is a 2012 book by the American linguist Geoffrey Nunberg which analyzes the history of the epithet "asshole". In "Ascent", Nunberg traces to World War II the origins of the word as an epithet, when it was used as a term of abuse for superior officers considered abusive or self-important. Following the soldiers' return home from the war,