Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
The Little Mermaid (franchise) Kingdom in Fantasyland. Ariel is part of the Disney Princess franchise, an extensive line of merchandise that includes dolls, sing-along videos, and a variety of other children's products, apparel, and even adhesive bandages. Ursula, on the other hand, is part of the official line-up of the Disney Villains franchise. Many characters from the franchise appear in the Disney Channel series "Disney's House of Mouse". Some of them also appear in the series' spin-off film "", and Ursula appears as one of the main villains in "Mickey's House of Villains". The characters also appear at Walt Disney Parks and Resorts as