JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Joseph Fry (type-founder) Joseph Storrs Fry's three sons, Joseph, Francis (1803–1886), and Richard, were subsequently joined with him as J. S. Fry & Sons, the name the firm bore until its takeover by Cadburys. His widow was associated for a short time with her sons in the type-foundry. She died at Charterhouse Square, London, 22 October 1803, aged 83. Joseph Fry (type-founder) Joseph Fry (1728 – 27 March 1787), was an English type-founder and chocolate maker and founder of the Bristol branch of the Quaker Fry family. He was the eldest son of John Fry (d. 1775) of Sutton Benger, Wiltshire, author of