Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
The Women (1939 film) home. She chats with Little Mary, who inadvertently reveals how unhappy Stephen is and mentions Crystal's "lovey dovey" talk with Buck on the telephone. This news changes Mary's mind about the party. She gets dressed up, intent on fighting to get her ex back: "I've had two years to grow claws, Mother -- Jungle Red!" At the nightclub (in the ladies' room), Mary worms the details of the affair out of Sylvia, then makes sure that a gossip columnist (played by a real-life one, Hedda Hopper) is alerted to it. Mary tells the Countess that her husband Buck has been