JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Joseph Fry (type-founder) Joseph Fry (type-founder) Joseph Fry (1728 – 27 March 1787), was an English type-founder and chocolate maker and founder of the Bristol branch of the Quaker Fry family. He was the eldest son of John Fry (d. 1775) of Sutton Benger, Wiltshire, author of ‘Select Poems,’ 1774, 4th edition, 1793. He was educated in the north of England, and afterwards bound apprentice to Henry Portsmouth of Basingstoke, an eminent doctor, whose eldest daughter, Anna, he afterwards married. He was the first member of his family to settle in Bristol, where he acquired a considerable medical practice, and ‘was led to