Rapid City, South Dakota City had survived a boom and bust and was establishing itself as an important regional trade center for the upper midwest. Although the Black Hills became a popular tourist destination in the late 1890s, it was a combination of local efforts, the popularity of the automobile, and construction of improved highways that brought tourists to the Black Hills in large numbers after World War I. Gutzon Borglum, already a famous sculptor, began work on Mount Rushmore in 1927 and his son, Lincoln Borglum, continued the carving of the presidents' faces in rock following his father's death in 1941. The work
Gutzon Borglum of Christ intended for it was later modified by his son and erected on a mountaintop in South Dakota. While living and working in Texas, Borglum took an interest in local beautification. He promoted change and modernity, although he was berated by academicians. A fascination with gigantic scale and themes of heroic nationalism suited his extroverted personality. His head of Abraham Lincoln, carved from a six-ton block of marble, was exhibited in Theodore Roosevelt's White House and can be found in the United States Capitol Crypt in Washington, D.C. A "patriot," believing that the "monuments we have built are not