2010 FIFA World Cup world title. Spain became the eighth nation to win the tournament and the first European nation to win a World Cup hosted outside its home continent: all previous World Cups held outside Europe had been won by South American nations. They are also the only national team since 1978 to win a World Cup after losing a game in the group stage. As a result of their win, Spain represented the World in the 2013 FIFA Confederations Cup. Host nation South Africa and both 2006 World Cup finalists Italy and France were all eliminated in the first round of the
2006 FIFA World Cup sponsorship 2006 FIFA World Cup sponsorship Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA