Mayfair (magazine) Mayfair (magazine) Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as "Playboy" and "Penthouse", which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. "Mayfair" was launched by Fisk Publishing Ltd in 1965 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its
Avenue (magazine) secondary public were men of that age range. Avenue (magazine) Avenue is a former Dutch glossy monthly magazine. In its original form it was established in 1965 and shut down in 1994. In 2001 publisher VNU restarted the magazine, but it survived only four issues. In its first era the magazine was influential. Joop Swart served as the editor-in-chief of the magazine, which attracted writers as culinary journalist Wina Born, photographer Ed van der Elsken and the authors Jan Cremer, W.F. Hermans and Cees Nooteboom. At its height the magazine sold 125,000 copies a month. Its core public were women