Siamese cat occasionally Siamese were born with "blue" (a cool grey) points, genetically a dilution of seal point; chocolate (lighter brown) points, a genetic variation of seal point; or lilac (pale warm gray) points, genetically a diluted chocolate. These colours were at first considered "inferior" seal points, and were not qualified for showing or breeding. All of these shades were eventually accepted by the breed associations, and became more common through breeding programmes specifically aimed at producing these colours. Later, outcrosses with other breeds developed Siamese-mix cats with points in other cat colours and patterns, including Red and Cream point, lynx (tabby)
Point of difference at the benefits and all the positive features of the competitor’s product, and take advantage from it. At the same time, businesses could work on the negative aspects or even further enhance the positive features of the particular product in order to achieve differentiation, and to take advantage from it. Therefore, finding a balance between point of difference and point of parity is a critical factor for businesses to succeed. Kevin Keller and Alice Tybout note there are three types of difference: brand performance associations; brand imagery associations; and consumer insight associations. The last only comes into play when the