Belgium at the FIFA World Cup goal. Champions Runners-up Third place Fourth place Belgium at the FIFA World Cup Belgium have appeared in the finals tournament of the FIFA World Cup on 13 occasions, the first being at the first FIFA World Cup in 1930 where they finished in 11th place. The inaugural FIFA World Cup final was officiated by Belgian referee John Langenus. Traditionally, Belgium's greatest rival is the Netherlands. The two countries have met each other twice in the history of the FIFA World Cup, with one win for Belgium (USA 1994) and one tie (France 1998). The team that has played the most
2006 FIFA World Cup sponsorship 2006 FIFA World Cup sponsorship Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA