Spar (retailer) throughout Asia, Africa and Oceania. In fiscal year 2017, SPAR achieved €34.5 billion ($40.1 billion) in global sales, which represented a 5.3 percent increase over 2016. The SPAR motto is "under the tree" The name was originally DE SPAR, an acronym of the Dutch phrase (). The acronym was chosen in order to resonate with the verb "sparen", which (related to English "spare") means "save [money]" in Dutch and some other languages, among them German and Scandinavian languages (with variants such as "spara" or "spare"). The acronym ended up meaning "the fir", after which the logo was chosen. As the
The Fir-Tree glows with candles, colored apples, toys, and baskets of candy. A gold star tops the tree. The children enter and plunder the tree of its candy and gifts, then listen to a little fat man tell the story of 'Klumpe-Dumpe' "who fell down-stairs, and yet was raised to high honours, and obtained the princess's hand". (Most English translations render 'Klumpe-Dumpe' as "Humpty Dumpty", which sounds similar, although Mette Norgaard points out that the story is different, of the "Blockhead Hans" type.) The next day, the fir-tree expects the festivities to be renewed, but servants take the tree down and carry