How Many Licks? VH1 wrote that the single and other tracks from "The Notorious K.I.M." have a "glossier and far more commercial" sound than the rapper's previous releases. The lyrics of "How Many Licks?" are part of a movement in 1990s hip hop music to express sexuality positively. Sexuality studies professor Thomas A. Foster wrote that Lil' Kim reverses a trend in hip hop music which objectifies women for the male gaze and celebrates male sexuality. Gender studies scholar Aine McGlynn described "How Many Licks?" as one of the most sexually-explicit songs to receive airplay. The lyrics describe a woman's interest in oral
How Many Fucks of "Los Angeles Magazine" called the song "an instant classic" and "amazing". A music video for "How Many Fucks" was released on April 19, 2016 and directed by Mikey Minden. In the video, Jayne wears several "rather risqué" costumes, including a "money-print dress" and shimmery clothing to appear as a "golden goddess". According to E! Online, several of the dance moves performed are not safe for work. Evan Real of "Us Weekly" described the video as Jayne "show[ing] off her killer curves in a variety of skin-baring ensembles as she cavorts across mini-movie's several sets." The video opens with Jayne