Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
William Hopper CBS's courtroom television series "Perry Mason" (1957–66). He initially tested for the title role, while Raymond Burr read for the role of Mason's courtroom adversary, district attorney Hamilton Burger. Burr was encouraged to lose weight and return to audition for the role of Perry Mason — which he later did, successfully. Hopper, too, was called back. Executive producer Gail Patrick Jackson recalled, "When Bill Hopper came in to read for Paul Drake he blurted out, 'You hate my mother.' And that was Hedda Hopper. Well, I disliked what she stood for, but 'hate' is something else — and anyway he