Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Disney English Research in Shanghai puts it, "Being surrounded by all sorts of Disney products and characters, it's almost impossible for parents and their children not to love Disney." Disney English Disney English () is a subsidiary of Disney Publishing Worldwide's Disney Learning division that specializes in English language training for young learners, ages 2 to 12, in China using Disney characters. Classes use a curriculum put together by teaching professionals from China, Europe, and the United States. The program uses the "Disney Immersive Storytelling Approach" which creates an immersive environment incorporating Disney characters to make learning more fun for children. The