Spar (retailer) throughout Asia, Africa and Oceania. In fiscal year 2017, SPAR achieved €34.5 billion ($40.1 billion) in global sales, which represented a 5.3 percent increase over 2016. The SPAR motto is "under the tree" The name was originally DE SPAR, an acronym of the Dutch phrase (). The acronym was chosen in order to resonate with the verb "sparen", which (related to English "spare") means "save [money]" in Dutch and some other languages, among them German and Scandinavian languages (with variants such as "spara" or "spare"). The acronym ended up meaning "the fir", after which the logo was chosen. As the
The Fir and the Bramble Avianus. It concerns a fir tree that boasted to a bramble, 'You are useful for nothing at all; while I am everywhere used for roofs and houses.' Then the Bramble answered: 'You poor creature, if you would only call to mind the axes and saws which are about to hew you down, you would have reason to wish that you had grown up a Bramble, not a Fir-Tree.' The moral of the story is that renown is accompanied by risks of which the humble are free. William Caxton was the first to provide an English version, taking the story from