Joseph Bamford could shoot, fish, swim, and sail. Bamford paid more than fair wages, which rose regularly, and annual bonuses based on reports of individual worth. In 1967 Bamford stood on a farm cart and handed out personal cheques totalling £250,000. This extraordinary focus in return gave unprecedented levels of workforce flexibility, with the average JCB employee through the strike-dominated 1970s and early 1980s being seven times more productive than the average British manufacturing worker. In 1975 Bamford and his wife Marjorie (née Griffin – married 1941) handed over the business to their two sons, and retired to Switzerland as tax exiles.
Joseph Bamford if an owner-operator's machine was down, then Bamford wanted to know about it—which gained him 95% of the owner-operator market in the UK. Bamford placed a 12 V socket into the cab of his vehicles, and delivered the first 100 personally, arriving in his Rolls Royce with number plate JCB1. One of the first Learjets in Europe was purchased to fly in non-UK customers (the fleet has since got larger), who were met by another European first, a stretched Cadillac with the same number of seats as the jet. Bamford also conceived the "dancing diggers," whose 1999 display in Las