Mayfair (magazine) Mayfair (magazine) Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as "Playboy" and "Penthouse", which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. "Mayfair" was launched by Fisk Publishing Ltd in 1965 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its
Parade (British magazine) of models, and at the end of the 1990s it went hardcore. Although there has been more than one change of ownership, the title continues to be published. Parade (British magazine) Parade was a British magazine for men. It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen, competing against magazines such as "Titbits" and "Reveille". The magazine was relaunched in 1939, at the outbreak of the Second World War and continued afterwards until 1958, when it was renamed "Blighty Parade" while being turned into a pin-up magazine. It was known