Ultimate Picture Palace February 1911 as the Oxford Picture Palace. In 1917 the manager was conscripted to serve in the First World War. The cinema was closed and stood unused for many years before being turned into as a furniture warehouse. In 1976 Bill Heine and Pablo Butcher reopened the cinema as the Penultimate Picture Palace. They added a sculpture of Al Jolson's hands by John Buckley to the façade. The first film to be shown was "Winstanley". Under the new management the cinema gained a reputation for showing an eclectic and provocative range of films that set it apart from the mainstream
A picture is worth a thousand words "bǎi wén bù rú yī jiàn") is sometimes introduced as an equivalent, as Watts's "One showing is worth a hundred sayings". This was published as early as 1966 discussing persuasion and selling in a book on engineering design. In March 1911, in the Syracuse Advertising Men's Club, Arthur Brisbane wrote: "Use a picture. It's worth a thousand words." Despite this modern origin of the popular phrase, the sentiment has been expressed by earlier writers. For example, the Russian writer Ivan Turgenev wrote (in "Fathers and Sons" in 1861), "The drawing shows me at one glance what might be spread over