Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Ursula (The Little Mermaid) Latifah was photographed as Ursula for this campaign in 2011. In 2012 Disney released a Disney Villain line of dolls and make-up, and its revamped imagery was criticized for "slimming down" of Ursula to make her "marketable" and ignoring body diversity. For Halloween of 2013, Amber Riley portrayed Ursula in a celebrity parody/tribute of "Cell Block Tango" from "Chicago" titled "Spell Block Tango", directed by Todrick Hall, which was praised for its highlighting Disney villains. Lady Gaga wore an Ursula-inspired dress during . In the 2015 season of "Dancing with the Stars", Rumer Willis dressed up as Ursula to perform