Hedda Hopper column, entitled "Hedda Hopper's Hollywood", debuted on February 14 (St. Valentine's Day), 1938. Hopper could not type, or spell very well, so she dictated her column to a typist over the phone. Initially facing stiff competition against Louella Parsons, who had a monopoly on Hollywood gossip, Hopper used her extensive contacts forged during her acting days to gather material for her column. Her first major scoop had national implications: in 1939 Hopper printed that President Franklin Roosevelt's son James Roosevelt was divorcing his wife Betsey after being caught in an affair with a nurse at the Mayo Clinic. Part of
Gossip columnist romantic relationships, affairs, and purported personal problems. Gossip columnists have a reciprocal relationship with the celebrities whose private lives are splashed about in the gossip column's pages. While gossip columnists sometimes engage in (borderline) defamatory conduct, spreading innuendo about alleged immoral or illegal conduct that can injure celebrities' reputations, they also are an important part of the "Star System" publicity machine that turns movie actors and musicians into celebrities and superstars that are the objects of the public's obsessive attention and interest. The publicity agents of celebrities often provide or "leak" information or rumors to gossip columnists to publicize the