JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Anthony Bamford National Park), followed by the University of Grenoble, a former university in the city of Grenoble, France. Bamford has been outspoken on the need for the Government to champion manufacturing in the UK and commissioned a report in 2012 on the subject which was sent directly to David Cameron. He was elevated to the House of Lords in August 2013. Bamford expressed an interest in purchasing Jaguar Cars in August 2006, but backed out when he was told the sale would also involve Land Rover, which he did not wish to buy. Bamford is married to Carole, Lady Bamford, OBE.