Mayfair (magazine) Mayfair (magazine) Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to US magazines such as "Playboy" and "Penthouse", which had recently launched in the UK. For many years, it claimed the largest distribution of any men's magazine in the UK. It is a softcore magazine, thus is available in newsagents, although some larger retailers require a modesty bag to hide the cover. "Mayfair" was launched by Fisk Publishing Ltd in 1965 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its
Loaded (magazine) Loaded (magazine) Loaded is an online men's lifestyle magazine. It launched as a mass-market print publication in 1994, which ceased being issued in March 2015, but relaunched as a digital magazine on 11 November 2015. The content has changed, with semi-clothed women now absent. The magazine's title font is rendered entirely in lower case, and the publication has often been termed a "lads' mag". The magazine is based in London. Marketed with the tagline "For men who should know better", "Loaded" was launched in May 1994. It was originally published by IPC Media who committed to its initial development following