Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Lois Weber about 1935. In November 1939, Weber was admitted to Good Samaritan Hospital in critical condition, suffering from a stomach ailment that had afflicted her for years. Almost two weeks later, she died on Monday, November 13, 1939, destitute, from a bleeding ulcer. She was 60 years old. Her younger sister, Ethel Howland, and friends, Frances Marion and Veda Terry, were at her bedside. Her death was largely overlooked, with her "Variety" obituary only two brief paragraphs long, and a brief mention in the "Los Angeles Examiner". Gossip columnist Hedda Hopper contributed a more substantial tribute in "The Los Angeles Times".