Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Director of Communications (Office of the Prime Minister) Director of Communications (Office of the Prime Minister) The Director of Communications in the Prime Minister's Office is one of the most senior roles in the Canadian Prime Minister's Office, reporting directly to the Prime Minister and his or her Chief of Staff. The person is responsible for selling the government's agenda to the media and public. The portfolio thus encompasses everything from speech writing, communications packages, coordinating announcements, creating media appearances for the Prime Minister, crafting communications responses, liaising with the media, coordinating with ministers' and Members of Parliament's offices, and responding to government controversies. The position is known