Siamese cat point, and tortoise-shell ("tortie") point. In the United Kingdom, all pointed Siamese-style cats are considered part of the Siamese breed. In the United States, a major cat registry, the Cat Fanciers' Association, considers only the four original fur colors as Siamese: seal point, blue point, chocolate point, and lilac point. Oriental Shorthair cats with color points in colors or patterns aside from these four are considered color point Short hairs in that registry. The World Cat Federation has also adopted this classification, treating the color point Short hair as a distinct breed. Many Siamese cats from Thailand had a kink
Point of difference at the benefits and all the positive features of the competitor’s product, and take advantage from it. At the same time, businesses could work on the negative aspects or even further enhance the positive features of the particular product in order to achieve differentiation, and to take advantage from it. Therefore, finding a balance between point of difference and point of parity is a critical factor for businesses to succeed. Kevin Keller and Alice Tybout note there are three types of difference: brand performance associations; brand imagery associations; and consumer insight associations. The last only comes into play when the