Ursula (The Little Mermaid) the studio's strongest and most powerful villains in several years. Film critic Roger Ebert dubbed Ursula Disney's "most satisfying villainess since" "Snow White and the Seven Dwarfs"' Evil Queen, who debuted in 1937. Critics agree that Ursula played an important role in the overall success of "The Little Mermaid". Samantha Rullo of "Bustle" reviewed Ursula as a "way more interesting" character than Ariel herself, while praising her for "rocking the best hair and makeup of any Disney villain." Also writing for "Bustle", Caitlyn Callegari appreciated Ursula for "tell[ing] it like it is." Jay Boyar of the "Orlando Sentinel" hailed Ursula
Ursula (The Little Mermaid) Ursula's design was based. Ursula's body type has been positively embraced by the public; the character has since been recognized as a symbol of body positivity. HelloGiggles believes that "Ursula has the most positive body image" out of all of Disney's villainnesses: "She may not be a size zero, like the other villains and heroines, but she’s equally as confident. She is sexy, she is glamorous and she shows of her curves with no apology." From 2007 onwards, Disney launched an advertising campaign called "Disney Dreams Portraits" featuring celebrities dressed up as various Disney characters and photographed Annie Leibovitz; Queen