Brown Derby is said to have proposed to Carole Lombard there. Rival gossip columnists Louella Parsons and Hedda Hopper are recorded as regular patrons. In "L.A. at Last", the first of the Hollywood episodes of "I Love Lucy", Lucy (Lucille Ball), Ethel (Vivian Vance), and Fred (William Frawley) have lunch at the Brown Derby. During the misadventure, the trio dines in a booth with Eve Arden on one side and William Holden (who orders a Cobb Salad) on the other. This leads to the famous disaster scene in which Lucy inadvertently causes a waiter to hit Holden in the face with a
Hedda Hopper Metro-Goldwyn-Mayer. In 1945, Hopper reprinted a press release for Mildred Pierce in her column, which described Crawford as a leading contender for the Best Actress Oscar. Such was Hopper's influence that she was credited with swinging the decision in Crawford's favor when she won the award. Hopper's support has been described as the first instance of lobbying the Academy of Motion Picture Arts and Sciences to favor a certain winner. Actress ZaSu Pitts compared Hopper to "a ferret". Joan Bennett sent Hopper a ""$435 valentine. The $35 went for a skunk which carried a note: 'Won't you be my valentine?