2009–10 FA Cup Stadium. The final was contested by 2009 winners Chelsea and 2008 winners Portsmouth. Originally, the winners were to qualify for the play-off round of the 2010–11 UEFA Europa League. However, as Chelsea won the 2009–10 Premier League (and did not need the FA Cup winners' berth), and Portsmouth failed to apply for a UEFA licence for the 2010–11 season in time (making them ineligible to compete in UEFA competitions), the berth was given to Liverpool, the seventh-placed team in the Premier League. Chelsea won 1–0 in the final to retain the trophy. The calendar for the 2009–10 FA Cup, as
English football sponsorship 2002–03 through 2005–06, the FA Cup did not have a dedicated sponsor, but instead shared the team of sponsors of The Football Association. From 2006 to 2011, the FA Cup was known as "The FA Cup sponsored by E.ON" due to a deal with energy company E.ON. From the 2011–12 season to the 2013–14 season, the FA Cup was sponsored by Budweiser Beer and known as the FA Cup with Budweiser. Shirt sponsorship in English football clubs was first pioneered by the non-league club Kettering Town F.C. in 1976, and this practice then spread to the major clubs. English football