Captain Marvel (DC Comics) as "Hoppy the Magic Bunny", with all references to "Captain Marvel and "Shazam" removed. In the 1950s, a small British publisher, L. Miller and Son, published a number of black-and-white reprints of American comic books, including the Captain Marvel series. With the outcome of the "National v. Fawcett" lawsuit, L. Miller and Son found their supply of Captain Marvel material abruptly cut off. They requested the help of a British comic writer, Mick Anglo, who created a thinly-disguised version of the superhero called Marvelman. Captain Marvel, Jr. was adapted to create Young Marvelman, while Mary Marvel had her gender changed
G.I. Joe: A Real American Hero (Marvel Comics) Joe: A Real American Hero" #1, it was the first time a commercial had ever been used to promote a comic book. Since the commercials were technically promoting the comic books rather than the toys, they allowed Hasbro to circumvent television regulations mandating that toy commercials could not contain more than ten seconds of animation. By not showcasing any characters and toys outside of the comic book context, they were able to include a full thirty seconds of animation. Marvel was paid $5 million by Hasbro to produce the commercials through its animation division Marvel Productions. Larry Hama relates the