Hedda Hopper her column throughout the 1940s, advocating for her to land starring roles in "The Bells of St. Mary's" (1945) and "Joan of Arc" (1948). She was enraged when Bergman lied to her about being pregnant with married director Roberto Rossellini's baby. Hopper had believed Bergman, printing a fervent denial of the rumor in 1949. However, Bergman was indeed pregnant, and the news was leaked to Hopper's arch-rival Louella Parsons, who got the scoop. Seeking revenge, Hopper launched a PR campaign decrying Bergman for being pregnant out of wedlock and carrying a married man's child. Hopper had an acting role in
Hedda Hopper "This Is Hollywood", sponsored by Procter & Gamble. It ran until June 28, 1947. Expanding to 30 minutes on NBC, she was host of a variety series, "The Hedda Hopper Show", broadcast from October 14, 1950, to November 11, 1950 on Saturdays, then from November 19, 1950, to May 20, 1951 on Sundays. This program featured music, talk and dramatized excerpts from movies with well-known guests, such as Broderick Crawford doing a scene from "All the King's Men. On January 10, 1960, a television special, "Hedda Hopper's Hollywood", aired on NBC. Hosted by Hopper, guest interviews included a remarkably eclectic