Alastair Campbell press secretary. Having recovered and become teetotal, he told Blair about his alcoholism, which Blair did not see as a problem. In his autobiography, Tony Blair would later reveal that Campbell had coined the name "New Labour" and described Campbell as a "genius". Campbell wrote the speech that led to the party's review of Clause Four and the birth of "New Labour". In addition to being press spokesman, Campbell was Blair's speech writer and chief strategist. He oversaw new co-ordination and rebuttal systems which gave birth to a communications machine which became both feared and respected, and the model for
Prime Minister of the United Kingdom the incumbent is consistently ranked as one of the most powerful and influential people in the world. The Prime Minister is the head of the United Kingdom government. As such, the modern Prime Minister leads the Cabinet (the Executive). In addition, the Prime Minister leads a major political party and generally commands a majority in the House of Commons (the lower House of the legislature). The incumbent wields both significant legislative and executive powers. Under the British system, there is a unity of powers rather than separation. In the House of Commons, the Prime Minister guides the law-making process with