JCB (company) photography. The logo was designed by Leslie Smith, and is off-set at 18 degrees from the horizontal and 22 degrees from the vertical—the angles Joe Bamford liked. To demonstrate his faith in the hydraulic fail safes on JCB machines (which lock the arms in the event of a loss of hydraulic pressure, preventing them from crashing to the ground), Joe Cyril Bamford arranged to have several backhoes raise themselves up on their arms, and drove his car beneath them. This has since developed into a world-famous demonstration of the versatility of the backhoe configuration. The JCB display team (JCB Dancing
Cyril Hilsum Cyril Hilsum Cyril Hilsum CBE FRS FREng HonFInstP (born 17 May 1925) is a British physicist and academic. He entered Raine's Foundation School in 1936 as the middle of three brothers, leaving in 1943 after being accepted into University College London, where he did his BSc. In 1945 he joined the Royal Naval Scientific Service, moving in 1947 to the Admiralty Research Laboratory. In 1950 he transferred again to the Services Electronics Research Laboratory (SERL) where he remained until 1964 before again moving, this time to the Royal Radar Establishment. He won the Welker Award in 1978, was elected a