Film noir the most influential of the early noirs. A slew of now-renowned noir "bad girls" followed, such as those played by Rita Hayworth in "Gilda" (1946), Lana Turner in "The Postman Always Rings Twice" (1946), Ava Gardner in "The Killers" (1946), and Jane Greer in "Out of the Past" (1947). The iconic noir counterpart to the femme fatale, the private eye, came to the fore in films such as "The Maltese Falcon" (1941), with Humphrey Bogart as Sam Spade, and "Murder, My Sweet" (1944), with Dick Powell as Philip Marlowe. The prevalence of the private eye as a lead character declined
The Postman Always Rings Twice (1946 film) February 1934, before Cain's novel was published, a synopsis of his story was submitted to the Production Code Administration (PCA), which reviewed movie scripts against the morals code established for motion picture industry, script by RKO executive Merian C. Cooper. After reviewing the synopsis, the PCA persuaded RKO to abandon its plans to film Cain's story, calling it "definitely unsuitable for motion picture production." After Cain's novel was released, Columbia Pictures and Warner Bros. expressed interest in the property, but Warner Bros. quickly rejected the story, fearful that any attempt to get a screen story out of it would end