Grunion classified in the family Atherinopsidae along with other New World silversides including the jacksmelt and topsmelt. The California grunion, "L. tenuis", is found along the Pacific Coast from Point Conception, California, to Punta Abreojos, Baja California Sur. They are rarely found between San Francisco in the north and San Juanico Bay, Baja California Sur, in the south. The Gulf grunion, "L. sardina", is found along the coast of Baja California in the Gulf of California. Inhabiting the nearshore waters from the surf to a depth of , marking experiments indicate they are not migratory. They are small, slender fish with
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture