Gossip columnist 1930s through the 1950s, the two best-known - and competing - Hollywood gossip columnists were Hedda Hopper and Louella Parsons. Well-timed leaks about a star's purported romantic adventures helped the studios to create and sustain the public's interest in the studios' star actors. As well, the movie studios' publicity agents acted as unnamed "well-informed inside sources" who provided misinformation and rumors to counteract whispers about celebrity secrets — such as homosexuality or an out-of-wedlock child — that could have severely damaged not only the reputation of the movie star in question, but the movie star's box office viability. Having fallen
Alice in Wonderland or What's a Nice Kid Like You Doing in a Place Like This? the "hard-boiled" criminal egg, Humphrey Dumpty. And Hedda Hatter (a new character who pops into the Mad Tea Party at the behest of the Mad Hatter) is voiced by gossip columnist Hedda Hopper. It would be her last "public appearance"; she died two months prior to the film's initial broadcast. In the book, Alice goes through a looking glass; in this version, she goes through a TV screen. In the book, Alice has a cat named Dinah, while in this version, she has a dog named Fluff. Rexall and Coca-Cola sponsored this feature, and characters from the movie appeared in