3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words (song) anything I've done [with Girls Aloud] or liked before". Some industry critics also noted that "3 Words" was "unlike many things currently [at that time] on radio or being released". Cheryl said that the song was inspired by her newly acquired love for dance music on the charts, especially David Guetta & Kelly Rowland's "When Love Takes Over". Cheryl described it as her favourite song on the album and music critics generally agreed. Tom Ewing of "The Guardian" called the song Cheryl's "showcase [...] built on dark loops of treated acoustic guitar and building into a claustrophobic dance track. It's