Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band The Beatles overdubbed random sounds and instrumentation before submitting it as the first of four new songs they were contracted to supply to United Artists for inclusion in the animated film "Yellow Submarine". In author Mark Lewisohn's description, it was a "curious" session, but one that demonstrated the Beatles' "tremendous appetite for recording". During the "Sgt. Pepper" sessions, the band also recorded "Carnival of Light", a McCartney-led experimental piece created for the Million Volt Light and Sound Rave, held at the Roundhouse Theatre on 28 January and 4 February. "Sgt. Pepper" was recorded using four-track equipment. Although eight-track tape recorders