Madonna: Like an Icon should have been given on exploring her personal life, which would have made the biography compelling. The biography is divided into three parts. The first part is named "Baptism" and tells about Madonna's birth in Detroit, Michigan, her early childhood, her time in New York, and her dance degree. It also talks in detail about the release of her first three studio albums—"Madonna", "Like a Virgin" and "True Blue"—her marriage to actor Sean Penn, and also her foray into films. The middle part, named "Confession", starts from the "Like a Prayer" era onwards where Madonna has become a global superstar.
Bitch I'm Madonna met with a mixed response. Critics complimented the craziness of the clip but panned the absence of the guest stars from the set. Additionally, comparisons ensued with then recently released music video for singer Taylor Swift's single "Bad Blood", which had featured similar guest stars. In order to further promote the song, Madonna performed "Bitch I'm Madonna" during her appearance on "The Tonight Show Starring Jimmy Fallon", which was received positively. It was also performed as the second song of the Rebel Heart Tour (2015–2016). In February 2014, Madonna announced that she had begun working on her thirteenth studio album,