Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles (album) the Byrds. Edwin Faust of "Stylus Magazine" described "The Beatles" as "foremost an album about musical purity (as the album cover and title suggest). Whereas on prior Beatles albums, the band was getting into the habit of mixing several musical genres into a single song, on "The White Album" every song is faithful to its selected genre. The rock n' roll tracks are purely rock n' roll; the folk songs are purely folk; the surreal pop numbers are purely surreal pop; and the experimental piece is purely experimental." The only western instrument available to the group during their Indian visit