Jerry Moss Jerry Moss Jerome S. "Jerry" Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpeter and bandleader Herb Alpert. After graduating with a degree in English from Brooklyn College and a stint in the Army, Moss began his music career by promoting "16 Candles", a hit for the Crests on Coed Records. In 1960 he moved to California where he teamed up with Alpert, forming Carnival Records in 1962 and running the company from an office in Alpert's garage. Discovering that the name was already taken, they dubbed
Herb Alpert Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull". He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with