History of British newspapers to those being employed by News International. Even though the last major British news office, Reuters, left in 2005, the term "Fleet Street" continues to be used as a metonym for the British national press. "The Independent" was first published on 7 October 1986. The paper was created at a time of fundamental change and attracted staff from the two Murdoch broadsheets who had chosen not to move to the new headquarters in Wapping. Launched with the advertising slogan "It is. Are you?", and challenging "The Guardian" for centre-left readers, and "The Times" as a newspaper of record, it reached
Slogan another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself. Advertisers must keep into consideration these factors when creating a slogan for a brand, as it clearly shows a brand is a very valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Highland clans. Marketing slogans are often called "taglines" in the United States