Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Fandango (Herb Alpert album) positive review, calling it "a masterpiece" and some tracks "spine-chilling". He further stated the material in "Fandango" surpassed that of the earlier Tijuana Brass output. "Stereo Review" was much less enthusiastic, stating that there was "nothing new or different" in the album. Alpert found his Mexican recording experience so positive that he decided to form a sub-label for the Latin market, both in the U.S. and abroad, under the direction of José Quintana. A single from this album, "Route 101", hit the top 40. As of 2018, it is Alpert's last instrumental single to surpass that level. Fandango (Herb Alpert