2012 Summer Olympic development £400,000, as a representation of the number 2012, with the Olympic Rings embedded within the zero. The same logo was used for the first time for both the Olympic and Paralympic games. The standard colours are green, magenta, orange and blue. The logo colours were modified to allow the incorporation of a variety of colours, including the Union Flag to promote the handover ceremony. Sebastian Coe at the launch of the logo said:The logo builds upon everything that the organising committee has said about reaching out and engaging young people, which is where our challenge is over the next five
Seven Network Olympic broadcasts and NBC Universal were the major recipients of the Golden Rings; with Seven taking the Golden Rings for the best Olympic Programme, the Silver Rings for the best Olympic feature (NBC Universal received the Golden Rings), and the Bronze Rings for the Best Sports Coverage (behind SRG Switzerland and YLE Finland). Seven's coverage of the 2008 Summer Olympics was widely criticized by many viewers, who were angry at the networks contractual obligation to show AFL football over the Olympics. Viewers also complained that many team sports were delayed, with the absence of Roy and HG further angering viewers. Seven's use