Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band peers", he continues, "what was revolutionary was the sonic carpet that enveloped the ears and sent the listener spinning into other realms." Stephen Thomas Erlewine of AllMusic considers the album to be a refinement of "Revolver"s "previously unheard-of level of sophistication and fearless experimentation" and a work that combines a wide range of musical styles yet "Not once does the diversity seem forced". He concludes: "After "Sgt. Pepper", there were no rules to follow – rock and pop bands could try anything, for better or worse." In 1987, Anthony DeCurtis of "Rolling Stone" described "Sgt. Pepper" as the album that