Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Going Places (Herb Alpert and the Tijuana Brass album) the Stars". The Piggly Wiggly supermarket chain also used it as a theme for its TV commercials. The group's title reverted to its original name for this album, after its second, third and fourth albums had been listed as "Herb Alpert's Tijuana Brass". While the first four Tijuana Brass albums had been done by Alpert backed by studio musicians, demands for live appearances had dictated that Alpert put together an actual touring band. The songs on this album are a mixture of sessions featuring Alpert's touring band and other session musicians, according to the liner notes in the Shout!Factory CD