Jerry Moss Jerry Moss Jerome S. "Jerry" Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpeter and bandleader Herb Alpert. After graduating with a degree in English from Brooklyn College and a stint in the Army, Moss began his music career by promoting "16 Candles", a hit for the Crests on Coed Records. In 1960 he moved to California where he teamed up with Alpert, forming Carnival Records in 1962 and running the company from an office in Alpert's garage. Discovering that the name was already taken, they dubbed
Going Places (Herb Alpert and the Tijuana Brass album) the Stars". The Piggly Wiggly supermarket chain also used it as a theme for its TV commercials. The group's title reverted to its original name for this album, after its second, third and fourth albums had been listed as "Herb Alpert's Tijuana Brass". While the first four Tijuana Brass albums had been done by Alpert backed by studio musicians, demands for live appearances had dictated that Alpert put together an actual touring band. The songs on this album are a mixture of sessions featuring Alpert's touring band and other session musicians, according to the liner notes in the Shout!Factory CD