3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words (song) This Love" but despite not peaking at number one, it went on to become Cheryl's second consecutive UK top-five and Irish-top ten hit. It was also a top five hit in Australia and has since been certified platinum by the Australian Recording Industry Association and silver by the British Phonographic Industry. "3 Words" is an uptempo dance-pop song which features guest vocals from will.i.am who produced the song as well as, writing the lyrics with Cheryl and George Pajon. Serving as the opening and title song of Cheryl's debut album, the song is written in the key of C♯ minor