8 Out of 10 Cats 8 Out of 10 Cats 8 Out of 10 Cats is a British television comedy panel game produced by Zeppotron (a subsidiary of Endemol UK) for E4. It was first broadcast on Channel 4 on 3 June 2005. The show is hosted by Jimmy Carr and the current team captains are Rob Beckett and Aisling Bea. The show is based on statistics and opinion polls, and draws on polls produced by a variety of organisations and new polls commissioned for the programme, carried out by Harris Poll. The title is derived from a well-known advertising tagline for Whiskas cat food,
Whiskas well-known advertising slogan for Whiskas was "eight out of ten owners said their cat prefers it". After a complaint to the Advertising Standards Authority, this was changed to "eight out of ten owners who expressed a preference said their cat prefers it". The British panel show "8 out of 10 Cats" took its name from the slogan. The slogan has been much imitated – in the 1980s, Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person. Similarly, a 1987 TV advertisement for Pretty Polly in which