Sérgio Mendes Ertegun, had low sales. Richard Adler suggested that Mendes and the group sing in English, as well as Portuguese that Mendes had demanded, and Adler sought new English-based material such as "Going Out of My Head" by Teddy Randazzo and Bobby Weinstein. In order to sing these songs properly in English, Adler suggested that the group find two American girl singers who would sing in both English and Portuguese. Adler called his friend Jerry Dennon, and A&M Records founders Herb Alpert and Jerry Moss, and arranged for an audition for Mendes' new group, which was dubbed "Brasil '66.'" Alpert and
Herb Alpert Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull". He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with