3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
A Million Lights Lights" due to the reunion of Girls Aloud in November 2012. In 2009, British band Girls Aloud decided to take a hiatus, to focus on solo careers. Later in 2009, Cheryl released her debut solo album, titled "3 Words". "3 Words" spent two weeks at number one in the United Kingdom and on 6 November 2009, BPI certified the album Platinum, denoting shipments of over 300,000 units. It later tripled this feat. Cheryl's second solo album, titled Messy Little Raindrops, was released on 1 November 2010. The album debuted at number one in the UK, and at number two in