Bankable Productions production units, as well as original movies for Warner Premiere, the Studio's direct-to-consumer production arm. Bankable Productions Bankable Productions (previously known as "Ty Ty Productions") is an independent film and television production company founded by former model Tyra Banks who also serves as CEO of the company. According to Bankable Productions, the company strives to entertain broad audiences that span all ages from children to adults. In October 2007 Tyra Banks signed an Exclusive Multiyear Development and Production Deal between Bankable Productions and Warner Bros. Entertainment. Under terms of the multiyear pact, Bankable Productions will create and produce original primetime
Bankable star Bankable star In the film industry, a bankable star is an actor famous or charismatic enough to be "capable of guaranteeing box-office success simply by showing up in a movie." A bankable director is a similar notion. Media consultant Blake Harris states that a bankable star is one of the "3 minimum ingredients to any film package." the other two being a successful director and a script or a strong story idea. The involvement of a bankable star in a film gives investors confidence that they will achieve a return on their investments by ensuring that the film is widely