Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
American Beverage Institute American Beverage Institute The American Beverage Institute is a trade group based in Washington, D.C. that lobbies on alcoholic drink related issues on behalf of the restaurant industry. It describes itself as "dedicated to protecting the on-premises dining experience - which often includes the responsible consumption of adult beverages." ABI was set up in 1991 by Richard Berman, executive director of the public affairs firm Berman and Company. The group sometimes sends letters or columns to newspapers arguing that laws that have been adopted to fight drunk driving are ineffective or inappropriate. It supports a targeted approach to combating drunk