3 Words "3 Words" for the first time with will.i.am during her one-off special for ITV, "Cheryl Cole's Night In". A reporter of "The Daily Mail" said Cole "[performed in] a glamorous flowing Kate Bush-esque black gown a duet of her latest single '3 Words'." In January 2010, Cole flew to Germany to perform "3 Words" at the German award ceremony DLD Starnight, which took place at the Haus der Kunst in Munich. She also performed the song as part of a four-song set at BBC Radio 1's "Big Weekend" as well as performing at the De Grisogono jewellery dinner party at
Self Entitled he posted a message on his Twitter page saying that the band was back in the studio with Bill Stevenson, who produced "Wolves in Wolves' Clothing" and "Coaster". The recording process of "Self Entitled" was finished in two-and-a-half weeks and it was eventually announced that NOFX would release the album internationally on September 10, 2012 and in the United States on the following day. In an interview with Punknews.org in October 2012, Fat Mike said that they had recorded 18 songs, but only 12 made the album. The album was preceded by two singles which were released on 7" and