Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
UCLA Herb Alpert School of Music 46th Annual Los Angeles Architectural Awards by Los Angeles Business Council. Degrees offered: The Herb Alpert School of Music has 45 active ensembles that perform classical, contemporary, jazz, popular and world music. Under the direction of performance faculty, students also premiere new works, including those by established composers, students, faculty and alumni. UCLA Philharmonia is the flagship orchestra of the UCLA Herb Alpert School of Music, and one of Southern California’s premiere training orchestras. It performs two or three different programs each quarter, focusing on both the core symphonic and operatic repertoire and the best in contemporary and rarely-performed works.