2012 Summer Olympics headline typeface" rather than elegance or readability in long sections of text. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held. The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced. Two stories have been
Olympic Broadcasting Services integrated data, a news channel, live streams and on-demand video. Rio 2016 represented the most television coverage of any previous Olympic Games, with nearly 350,000 total hours broadcast globally, far exceeding the 200,000 hours that were broadcast for the London 2012 Games. Additionally, coverage was aired across more platforms than ever before, as more than 500 television channels and 250 digital outlets conveyed the Olympic Games around the world. The number of hours of coverage available on digital platforms nearly doubled that of traditional television, representing more than two and a half times of what was achieved for London 2012