Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
William Roger "Bill" Moss wife for the rest of his life. They had four children, Loren C. Moss, Daniel C. Moss, William R. Moss III and Elynor R. Moss. For the next three years, Bill and Ruth Moss were to own and operate a restaurant, Nassau Daddy's Pit Barbecue, which specialized in barbecue items. Moss recorded a few songs musically, including the 1969 song 'Sock it to 'em, soul brother'. In 1970, Moss founded his own record label, Capsoul, which was designed to be the Columbus alternative to Detroit's Motown. After traveling the country for years to promote his record label, Moss became an