Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Herb Alpert Herb!" In the music video for Jeff Beck's 1985 single "Ambitious," directed by Jim Yukich, which depicts an array of real-life celebrities and lookalikes auditioning to perform with Beck, Alpert appears at the very end, rushing to the casting director's table and asking, "Am I too late?" On September 17, 2010, the TV documentary "Legends: Herb Alpert – Tijuana Brass and Other Delights" premiered on BBC4. Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert