1960 Winter Olympics 1960 Winter Olympics The 1960 Winter Olympics, officially known as the VIII Olympic Winter Games, was a winter multi-sport event held between February 18–28, 1960 in Squaw Valley, California, United States. Squaw Valley was chosen to host the Games at the 1956 meeting of the International Olympic Committee (IOC). It was an undeveloped resort in 1955, so from 1956 to 1960 the infrastructure and all of the venues were built at a cost of US$80,000,000. It was designed to be intimate, allowing spectators and competitors to walk to nearly all the venues. Squaw Valley hosted athletes from thirty nations who
Olympic Games Berlin were the first Games to be broadcast on television, though only to local audiences. The 1956 Winter Olympics were the first internationally televised Olympic Games, and the following Winter Games had their broadcasting rights sold for the first time to specialised television broadcasting networks—CBS paid US$394,000 for the American rights, and the European Broadcasting Union (EBU) allocated US$660,000. In the following decades the Olympics became one of the ideological fronts of the Cold War. Superpowers jockeyed for political supremacy, and the IOC wanted to take advantage of this heightened interest via the broadcast medium. The sale of broadcast rights