The Independent effectively having to function under siege from sacked print workers picketing outside. "The Independent" attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both "The Guardian" for centre-left readers and "The Times" as the newspaper of record, "The Independent" reached a circulation of over 400,000 by 1989. Competing in a moribund market, "The Independent" sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector. When "The
Morning Star (British newspaper) Morning Star (British newspaper) The Morning Star is a left-wing British daily tabloid newspaper with a focus on social, political and trade union issues. The paper was founded in 1930 as the Daily Worker by the Communist Party of Great Britain (CPGB). Since 1945, it has been owned by the People's Press Printing Society. It was renamed the "Morning Star" in 1966. The paper's editorial stance is in line with "Britain's Road to Socialism", the programme of the Communist Party of Britain. Articles and comment columns are now contributed by writers from socialist, communist, social democratic, Green and religious perspectives.