Sérgio Mendes Ertegun, had low sales. Richard Adler suggested that Mendes and the group sing in English, as well as Portuguese that Mendes had demanded, and Adler sought new English-based material such as "Going Out of My Head" by Teddy Randazzo and Bobby Weinstein. In order to sing these songs properly in English, Adler suggested that the group find two American girl singers who would sing in both English and Portuguese. Adler called his friend Jerry Dennon, and A&M Records founders Herb Alpert and Jerry Moss, and arranged for an audition for Mendes' new group, which was dubbed "Brasil '66.'" Alpert and
Herb Alpert You" (written by Burt Bacharach and Hal David), featuring a rare vocal. Alpert sang it to his first wife in a 1968 CBS Television special titled "Beat of the Brass". The sequence was filmed on the beach in Malibu. The song was not intended to be released, but after it was used in the television special, allegedly thousands of telephone calls to CBS asking about it convinced Alpert to release it as a single, two days after the show aired. Although Alpert's vocal skills and range were limited, the song's unchallenging technical demands suited him. Alpert disbanded the Tijuana Brass