Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
UCLA Herb Alpert School of Music of Theater, Film, Television, a redefined School of the Arts and Architecture, and the new School of Music. In 2017, UCLA announced the Herb Alpert School of Music would establish the Lowell Milken Fund for American Jewish Music to support research and performance of American Jewish music. The name Herb Alpert School of Music was approved by the Board of Regents after the acceptance of a generous gift of $30 million from the Herb Alpert Foundation in 2007. The entire school is housed in either the Schoenberg Music Building, established in 1955 and 1965, and the Evelyn and Mo Ostin