Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Rise (Herb Alpert album) great musicians helping him bring the songs to fruition in the studio. Side One began with the song, "1980", an instrumental theme written by Herb Alpert which NBC Sports executive Don Ohlmeyer had originally commissioned for the network's planned coverage of the Summer Olympics in Moscow, but was used seven years later for as the official theme song for NBC's telecast of the 1986 FIFA World Cup in Mexico. Song number 2 was the title track, "Rise", a #1 hit written by Andy Armer and Randy "Badazz" Alpert. Song number 3 was, "Behind The Rain" written by Herb Alpert. The