3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
Airtel Super Singer 3 the competition, including Sun TV's "Athiradi Singer" in 2009. Notably, she had also won season 3 of S. P. Balasubramanyam's "Ennodu Paattu Paadungal" which was telecast on Jaya TV. She was the fourth local contestant to be eliminated from the competition at the conclusion of the Koothu Songs Round originally telecast on 10 February 2011. In 2013, Mathangi married fellow-eliminated contestant Sakthi Loganathan. Madhumitha Srinivasan (local contestant ID SS02), commonly known as "Madhu Iyer", was born to a family hailing from Kerala. Madhumitha previously featured in another music competition broadcast by Vijay TV entitled "Apoorva Ragangal" where she was selected