Olympic symbols Rings". In 1938, the Norwegian brewery Frydenlund patented a label for its root beer which featured the five Olympic rings. In 1952, when Norway was to host the Winter Olympics, the Olympic Committee was notified by Norway's Patent Office that it was Frydenlund who owned the rights to the rings in that country. Today, the successor company Ringnes AS owns the rights to use the patented five rings on its root beer. In addition, a few other companies have been successful in using the Olympic name, such as Olympic Paint, which has a paintbrush in the form of a torch
Olympic Games Australia and Europe). The coloured version of the rings—blue, yellow, black, green, and red—over a white field forms the Olympic flag. These colours were chosen because every nation had at least one of them on its national flag. The flag was adopted in 1914 but flown for the first time only at the 1920 Summer Olympics in Antwerp, Belgium. It has since been hoisted during each celebration of the Games. The Olympic motto, "Citius, Altius, Fortius", a Latin expression meaning "Faster, Higher, Stronger" was proposed by Pierre de Coubertin in 1894 and has been official since 1924. The motto was