Standard Oil on the pumps. ExxonMobil has full international rights to the Standard name, and continues to use the Esso name overseas and in Canada. To protect its trademark Chevron has one station in each state it owns the rights to branded as Standard. Some of its Standard-branded stations have a mix of some signs that say Standard and some signs that say Chevron. Over time, Chevron has changed which station in a given state is the Standard station. Standard Oil Standard Oil Co. Inc. was an American oil producing, transporting, refining, and marketing company. Established in 1870 by John D. Rockefeller
Standard Oil Co. v. United States (Standard Stations) of extensive scholarly commentary. Defendant Standard Stations, Inc., a wholly owned subsidiary of defendant Standard Oil Company of California (Socal) (now named Chevron Corporation), managed gasoline filling stations that Socal owned and leased to independent businessmen. It also supplied gasoline to locally owned and operated filling stations that used the Standard Stations brand name The "Standard Stations" case involved the distribution of petroleum products and automobile accessories. The US oil industry had relatively few producers, each having substantial shares of the market. They were integrated with their retail outlets by requirements contracts. These contracts bound the retail outlets to obtain