2012 Summer Olympic development £400,000, as a representation of the number 2012, with the Olympic Rings embedded within the zero. The same logo was used for the first time for both the Olympic and Paralympic games. The standard colours are green, magenta, orange and blue. The logo colours were modified to allow the incorporation of a variety of colours, including the Union Flag to promote the handover ceremony. Sebastian Coe at the launch of the logo said:The logo builds upon everything that the organising committee has said about reaching out and engaging young people, which is where our challenge is over the next five
Flag of Europe of Kalergi's suggestion of adding a crescent alongside the cross to overcome the Muslim objections. Other proposals included the flag was the European Movement, which had a large green E on a white background, a design was based on the Olympic rings, eight silver rings on a blue background, rejected due to the rings' similarity with "dial", "chain" and "zeros", or a large yellow star on a blue background, rejected due to its similarity with the so-called Burnet flag and the flag of the Belgian Congo. The Consultative Assembly narrowed their choice to two designs. One was by Salvador de