Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band York Review of Books", credited the Beatles with possessing a "magic of genius" akin to Mozart and characterised "Sgt. Pepper" as a harbinger of a "golden Renaissance of Song". "Time" quoted musicologists and avant-garde composers who equated the standard of the Beatles' songwriting to Schubert and Schumann, and located the band's work to electronic music; the magazine concluded that the album was "a historic departure in the progress of music – any music". In his appreciation of the Beatles in the journal "Partisan Review", Richard Poirier wrote: "listening to the "Sgt. Pepper" album one thinks not simply of the history