Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band would sometimes annoy his bandmates, "Paul appreciated John's contribution on "Pepper". In terms of quantity, it wasn't great, but in terms of quality, it was enormous." In the "NME"s article "25 Albums With The Most Incredible Production", in 2014, Emily Barber described "Sgt. Pepper" as "kaleidoscopic" and an "orchestral baroque pop masterpiece the likes of which has rarely been matched since". Inglis notes that almost every account of the significance of "Sgt. Pepper" emphasises the cover's "unprecedented correspondence between music and art, time and space". After its release, album sleeves were no longer "a superfluous thing to be discarded during