Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Revolver (Beatles album) everything Sgt Pepper did, except it did it first and often better. It just wasn’t as well-packaged and marketed." Rodriguez writes that, whereas most contemporary acts shy away from attempting a concept album in the vein of "Sgt. Pepper", the prototype established by "Revolver", whereby an album serves as an "eclectic collection of diverse songs", continues to influence modern popular music. He characterises "Revolver" as "the Beatles' artistic high-water mark" and notes that, unlike "Sgt. Pepper", it was the product of a collaborative effort, with "the group as a whole being fully vested in creating Beatle music". "Revolver" has appeared