3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
Self Entitled he posted a message on his Twitter page saying that the band was back in the studio with Bill Stevenson, who produced "Wolves in Wolves' Clothing" and "Coaster". The recording process of "Self Entitled" was finished in two-and-a-half weeks and it was eventually announced that NOFX would release the album internationally on September 10, 2012 and in the United States on the following day. In an interview with Punknews.org in October 2012, Fat Mike said that they had recorded 18 songs, but only 12 made the album. The album was preceded by two singles which were released on 7" and