Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Album era "A Christmas Gift for You from Phil Spector" (1963), the Beatles' "Rubber Soul" (1965), the Beach Boys' "Pet Sounds" (1966), the Mothers of Invention's "Freak Out!" (1966), and the Beatles' "Sgt. Pepper's Lonely Hearts Club Band" (1967). In reference to the Beatles' "Rubber Soul", "Revolver" (1966) and "Sgt. Pepper" and the Beach Boys' "Pet Sounds", writer Bill Martin noted: "In the wake of these albums, many rock musicians took up the 'complete album approach.'" "Rolling Stone" assistant editor Andy Greene felt that "Sgt. Pepper's" "was the beginning of the album era. It was the big bang of albums." According to