Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Herb Alpert "The Dating Game", notably the tracks "Whipped Cream", "Spanish Flea", and "Lollipops and Roses". Despite the popularity of his singles, Alpert's albums outsold and outperformed them on the charts. Alpert and the Tijuana Brass won six Grammy Awards. Fifteen of their albums won gold discs, and fourteen won platinum discs. From the week ending October 16, 1965 through the week ending April 29, 1967, the group had at least one album in the Top 10, marking 81 consecutive weeks. For many of these weeks, more than one album registered in the Top 10. In 1966, over 13 million Alpert recordings