Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Herb Alpert several groups including one-time A&M band Soul Asylum and by comedian Pat Cooper for his album "Spaghetti Sauce and Other Delights". The singles included the title cut, "Lollipops and Roses", and "A Taste of Honey". The latter won a Grammy Award for Record of the Year. "Going Places" produced four more singles: "Tijuana Taxi", "Spanish Flea", "Third Man Theme", and "Zorba the Greek". "Tijuana Taxi" and "Spanish Flea" would be used in the 1966 Academy Award-winning animated short "A Herb Alpert and the Tijuana Brass Double Feature". The Brass covered the Bert Kaempfert tune "Happy Trumpeter", retitling it "Magic Trumpet".