Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band works it inspired, and its ongoing recognition as "a defining moment in the history of music". The album inspired the 1974 off-Broadway musical "Sgt. Pepper's Lonely Hearts Club Band on the Road", directed by Tom O'Horgan, and the 1978 film "Sgt. Pepper's Lonely Hearts Club Band", produced by Robert Stigwood. In 1977, the LP won Best British Album at the inaugural Brit Awards. It has been the subject of many tribute albums, including a multi-artist CD available with the March 2007 issue of "Mojo" and a 2009 live album, "Sgt. Pepper Live", by the American band Cheap Trick. Other tribute