Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Learning How to Love You composer Herb Alpert and Jerry Moss in 1962, had a reputation as an "artist-friendly" international record company, a factor that led to George Harrison agreeing terms with A&M to serve as distributors for his Dark Horse Records label in May 1974. Artists such as Ravi Shankar, Splinter, Stairsteps and Attitudes had all recorded for Dark Horse before Harrison was able to sign with A&M as a Dark Horse act himself, following the expiration of his contract with EMI-affiliated Apple Records in January 1976. Around that time, Harrison and Alpert were working in neighbouring studios at A&M's recording facility on La