Cruella de Vil Smedly would not sell it to her and that her mother Malevola demands it. She is an archetypal corporate villain who will seize on any scheme to make money, including drilling oil from the swamp near Dearly farm (thereby polluting it), buying Kanine Krunchies and replacing the nutritious ingredients with sawdust and chalk or sending Jasper and Horace to drive out the owners of Mom and Pop's Grocery Store so she can buy it herself. In the Christmas episode, "A Christmas Cruella", since she was a child, Cruella wanted a Dalmatian puppy, but her parents always go on vacations, leaving
Cruella de Vil which Mr. Dearly describes as "a moving zebra crossing", and Cruella boasts that it has the loudest horn in London, which she insists on sounding for the Dearly couple. When Cruella has guests for dinner, all of her food is strangely-colored and tastes strongly of pepper. When Mr. Dearly comments she might find her mink cloak too warm for a summer's evening, Cruella laughs that she never finds anything too warm; she constantly stokes a roaring fire and complains of being cold despite the unbearable heat. The flat is portrayed as a luxurious version of Hell, with all the rooms