Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
The Beatles (album) "should surely see the last vestiges of cultural snobbery and bourgeois prejudice swept away in a deluge of joyful music making". Richard Goldstein of "The New York Times" considered the double album to be "a major success" and "far more imaginative" than "Sgt. Pepper" or "Magical Mystery Tour", due to the band's improved songwriting and their relying less on the studio tricks of those earlier works. In "The Sunday Times", Derek Jewell hailed it as "the best thing in pop since "Sgt. Pepper"" and concluded: "Musically, there is beauty, horror, surprise, chaos, order. And that is the world; and that