Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band works it inspired, and its ongoing recognition as "a defining moment in the history of music". The album inspired the 1974 off-Broadway musical "Sgt. Pepper's Lonely Hearts Club Band on the Road", directed by Tom O'Horgan, and the 1978 film "Sgt. Pepper's Lonely Hearts Club Band", produced by Robert Stigwood. In 1977, the LP won Best British Album at the inaugural Brit Awards. It has been the subject of many tribute albums, including a multi-artist CD available with the March 2007 issue of "Mojo" and a 2009 live album, "Sgt. Pepper Live", by the American band Cheap Trick. Other tribute