Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band (film) and producer of the film's soundtrack album. Before the film's release, Robin Gibb of the Bee Gees announced: "There is no such thing as the Beatles now. They don't exist as a band and never performed "Sgt Pepper" live in any case. When ours comes out, it will be, in effect, as if theirs never existed." Mr. Kite (George Burns), the elderly mayor of the wholesome small town of Heartland, recounts the history of Heartland's celebrated marching band, Sgt. Pepper's Lonely Hearts Club Band, which brought happiness through its music, even causing troops in World War I to stop fighting.