2012 Summer Olympic development £400,000, as a representation of the number 2012, with the Olympic Rings embedded within the zero. The same logo was used for the first time for both the Olympic and Paralympic games. The standard colours are green, magenta, orange and blue. The logo colours were modified to allow the incorporation of a variety of colours, including the Union Flag to promote the handover ceremony. Sebastian Coe at the launch of the logo said:The logo builds upon everything that the organising committee has said about reaching out and engaging young people, which is where our challenge is over the next five
Around the Rings Around the Rings Around the Rings (ATR) is an Internet-based publication covering the business and politics of the Olympic Movement, as well as a wide array of issues in international sports. ATR had its beginnings in the late 1980s when Atlanta was bidding for the 1996 Olympic Games. The company – originally known as Radio Atlanta – was founded in May 1992 by Ed Hula. The company's global headquarters remains in Atlanta, with contributors and sales staff around the world. Over the years, ATR has become known as “the go-to source for Olympic bid information” and is frequently quoted across