Herb Alpert frustrations with PolyGram's constant pressure to force the label to fit into its corporate culture. In 1998, Alpert and Moss sued PolyGram for breach of the integrity clause, eventually settling for an additional $200 million payment. Alpert and Moss then expanded their Almo Sounds music publishing company to produce records as well, primarily as a vehicle for Alpert's music. Almo Sounds imitates the former company culture embraced by Alpert and Moss when they first started A&M. In 2000, Alpert acquired the rights to his music from Universal Music (current owners of A&M Records) in a legal settlement and began remastering
Herb Alpert Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull". He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with