Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band creative vision dominated at the expense of all commercial concerns. The album influenced Jefferson Airplane's "After Bathing at Baxter's", the Rolling Stones' "Their Satanic Majesties Request" and the Mothers of Invention's "We're Only in It for the Money", the last of which parodied the "Sgt. Pepper" cover collage. Everett characterises "Their Satanic Majesties Request" and the Small Faces' "Ogdens' Nut Gone Flake" as "Sgt. Pepper" "copycat LPs". During the 1970s, glam rock acts co-opted the Beatles' use of alter ego personas. In Moore's description, the album "seems to have spoken (in a way no other has) for its generation". It