Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band (film) and producer of the film's soundtrack album. Before the film's release, Robin Gibb of the Bee Gees announced: "There is no such thing as the Beatles now. They don't exist as a band and never performed "Sgt Pepper" live in any case. When ours comes out, it will be, in effect, as if theirs never existed." Mr. Kite (George Burns), the elderly mayor of the wholesome small town of Heartland, recounts the history of Heartland's celebrated marching band, Sgt. Pepper's Lonely Hearts Club Band, which brought happiness through its music, even causing troops in World War I to stop fighting.