Collage In music, with the advances on recording technology, avant-garde artists started experimenting with cutting and pasting since the middle of the twentieth century. In the 1960s, George Martin created collages of recordings while producing the records of The Beatles. In 1967 pop artist Peter Blake made the collage for the cover of the Beatles seminal album "Sgt. Pepper's Lonely Hearts Club Band". In the 1970s and 1980s, the likes of Christian Marclay and the group Negativland reappropriated old audio in new ways. By the 1990s and 2000s, with the popularity of the sampler, it became apparent that "musical collages" had
Sgt. Pepper's Lonely Hearts Club Band both began to cover rock music for the first time, with the latter changing its name to "Jazz & Pop" as a result. In addition, following "Sgt. Pepper", established American publications such as "Vogue", "Playboy" and the "San Francisco Chronicle" started discussing rock as art, in terms usually reserved for jazz criticism. Writing for "Rolling Stone" in 1969, Michael Lydon said that reviewers had had to invent "new criticism" to match pop's musical advances, since: "Writing had to be an appropriate response to the music; in writing about, say, "Sgt. Pepper", you had to try to write something as good