3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words (song) at number seven in Ireland, the first being will.i.am's "Heartbreaker". Internationally the single peaked top five in Hungary, and Australia. In the latter it performed better than any song Cheryl released with Girls Aloud beating the previous best entry "Jump" by eighteen places. "3 Words" is the only song from Cheryl's debut album to peak within the top fifty of the Australian Singles Chart and was subsequently certified platinum by the Australian Recording Industry Association (ARIA) for shipping 70,000 units. Additionally it peaked at top-ten in Italy. The song debuted at 14 on the Recording Industry Association of New Zealand.