Oriental pratincole Oriental pratincole The oriental pratincole ("Glareola maldivarum"), also known as the grasshopper-bird or swallow-plover, is a wader in the pratincole family, Glareolidae. The genus name is a diminutive of Latin "glarea", "gravel", referring to a typical nesting habitat for pratincoles. The species name "maldivarum" refers to the type locality, the ocean near the Maldive Islands; the type specimen, caught alive at sea, survived for a month on flies. These birds have short legs, long pointed wings and long forked tails. They have short bills, which is an adaptation to aerial feeding. The back and head are brown, and the wings
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture