2012 Summer Olympics headline typeface" rather than elegance or readability in long sections of text. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held. The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced. Two stories have been
Mario & Sonic at the Olympic Games to include Mario in the game, setting up the first matchup between their mascots. Nintendo approved and partnered with Sega in-house to add another layer of quality control to the development. Both companies felt that the competitive sportsmanship of the Olympic Games provided an ideal choice as a setting for the once-rival mascots. "Mario & Sonic" was officially announced with a joint press release by Sega and Nintendo on March 28, 2007 and premiered at E3 2007. In another showing of the collaboration between the two companies, the game was predominantly developed by the Sega Sports R&D Department of Sega