Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Beverage Partners Worldwide Beverage Partners Worldwide Beverage Partners Worldwide (BPW) is a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. BPW is in the ready-to-drink tea category in the beverage industry. The company manages the NESTEA business in 52 countries, collaborating with Coca-Cola bottling partners, who are responsible for production and distribution across its markets. BPW began in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. The Coca-Cola Company and Nestlé S.A. are equal partners in the joint venture. In 2001, a unit of the