3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
Lost for Words (Mach One album) humorous review, ending with the question "Funky hippies, whatever next?" Note that six of the eight songs had been previously available on their previously released cassettes "Six of One", and later the same songs were reissued on CD as part of the compilation "An Ancient Lie" released in 2002. The band confused fans by temporarily changing their name to 'Lost for Words', the title of their then current release. The album cover featured artwork provided by Glenn Fabry, better known for his work as a British Comics artist. Lost for Words (Mach One album) Lost For Words by Mach One