Cruella de Vil Smedly would not sell it to her and that her mother Malevola demands it. She is an archetypal corporate villain who will seize on any scheme to make money, including drilling oil from the swamp near Dearly farm (thereby polluting it), buying Kanine Krunchies and replacing the nutritious ingredients with sawdust and chalk or sending Jasper and Horace to drive out the owners of Mom and Pop's Grocery Store so she can buy it herself. In the Christmas episode, "A Christmas Cruella", since she was a child, Cruella wanted a Dalmatian puppy, but her parents always go on vacations, leaving
Cruella de Vil the idea of getting to torment souls for eternity, Cruella agreed to the deal. Following the heroes' escape back to Storybrooke, Hook teamed up with the deceased King Arthur to locate the storybook so they could tell Emma how to defeat Hades. They went to find Cruella at the diner, where she reacted with disdain towards seeing Hook, but she coyly regarded Arthur with keen interest because of his good looks. When questioned about the haunting booth, Cruella admitted she destroyed it for good, since she didn't want anyone moving on if it meant she had to be stuck in