The Independent effectively having to function under siege from sacked print workers picketing outside. "The Independent" attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both "The Guardian" for centre-left readers and "The Times" as the newspaper of record, "The Independent" reached a circulation of over 400,000 by 1989. Competing in a moribund market, "The Independent" sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector. When "The
Chashme Baddoor (slogan) Chashme Baddoor (slogan) Chashm-e-Baddoor (Persian, Urdu: چشمِ بد دور, Hindi: चश्म-ए-बददूर ) is a slogan extensively used in Iran, North India and Pakistan to ward-off the evil eye (which is called "nazar" in the region). It is a Persian language derivation which literally means ""far be the evil eye"." There are two icons (or "nazar battu") that often appear in association with the slogan. One depicts a traditional Indo-Pakistani shoe (the "jutti"), which symbolizes a shoe being thrown at whoever is casting an evil eye. Another is a stylized mask that shows a demonic face with oversized canines and two