Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
South of the Border (Herb Alpert's Tijuana Brass album) for a TV ad for a brand of chewing gum, and styled "The Teaberry Shuffle". Bert Kaempfert, author of several songs covered by the Brass, returned the favor by issuing a cover of "The Mexican Shuffle". The number called "El Presidente", was a reorchestration of Sol Lake's "Winds of Barcelona", which had appeared on "Volume 2". The cover features Alpert and perennial HATB model Sandra Moss at the Patio del Moro apartment complex in West Hollywood. South of the Border (Herb Alpert's Tijuana Brass album) South of the Border is the third album by American easy listening brass band Herb