Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
UCLA Herb Alpert School of Music of Theater, Film, Television, a redefined School of the Arts and Architecture, and the new School of Music. In 2017, UCLA announced the Herb Alpert School of Music would establish the Lowell Milken Fund for American Jewish Music to support research and performance of American Jewish music. The name Herb Alpert School of Music was approved by the Board of Regents after the acceptance of a generous gift of $30 million from the Herb Alpert Foundation in 2007. The entire school is housed in either the Schoenberg Music Building, established in 1955 and 1965, and the Evelyn and Mo Ostin