Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band (film) Hendersons' mourning suits into shiny new Sgt. Pepper uniforms. In the finale, the cast appear with numerous celebrities in a tribute to the original Beatles album cover. The cast also features Additionally, the film becomes a time capsule of late 1970s pop culture with the last scene in which the cast is joined by "Our Guests at Heartland" to sing the reprise of the title track while standing in a formation imitating the Beatles' "Sgt. Pepper" album cover. The scene was filmed at MGM Studios on December 16, 1977; indeed, according to co-star Carel Struycken (Mustard's henchman Brute), "Sgt. Pepper"