Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Hartwall The popular Jaffa drink brand was introduced in the 1940s. The company's Gin Long Drink (a grapefruit based alcoholic beverage) was introduced for the 1952 summer Olympics held in Helsinki. It was originally developed to appeal to the tastes of foreign visitors and as a pre-prepared mixed drink, was easy for bars to sell at a time when mixers were not common. The product became a huge hit with the Finns and today it is the most heavily consumed mixed drink product in Finland. Hartwall Hartwall Ltd is a beverage company based in Helsinki, Finland. It was founded in 1836.