Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Experimental pop as "[seeming] to have done it all". Martin wrote that, along with the Rolling Stones' "Their Satanic Majesties Request" (1967), the Beatles' "Sgt. Pepper" "opened a space" for experimental pop which would be later filled by Jimi Hendrix, Jethro Tull, and the Who's "Tommy" (1968). Prior to "Sgt. Pepper", Gary Usher and Curt Boettcher were Los Angeles-based songwriters and producers who were interested in classical music and the avant-garde. Later cited as fixtures of sunshine pop, they worked together to create their debut studio album, "Present Tense" (1968). It was credited to Sagittarius, a studio group referred to as an