2012 Summer Olympics marketing stylish designs. The kits consist of performance suits, podium suits, villagewear, and the uniform worn during the Opening and Closing Ceremony. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots,
London 2012 (video game) London 2012 (video game) London 2012: The Official Video Game is the official Olympic video game of the 2012 Summer Olympics in London. It was published by Sega and developed by Sega Studios Australia, making this the first Olympics title to be developed in-house by Sega. The iOS and Android versions were developed and published by NEOWIZ. It is also the second official video game based on the 2012 Olympics, the other being "Mario & Sonic at the London 2012 Olympic Games". The game features an online mode for players wishing to compete with other challengers worldwide. The "national pride"