Sérgio Mendes Ertegun, had low sales. Richard Adler suggested that Mendes and the group sing in English, as well as Portuguese that Mendes had demanded, and Adler sought new English-based material such as "Going Out of My Head" by Teddy Randazzo and Bobby Weinstein. In order to sing these songs properly in English, Adler suggested that the group find two American girl singers who would sing in both English and Portuguese. Adler called his friend Jerry Dennon, and A&M Records founders Herb Alpert and Jerry Moss, and arranged for an audition for Mendes' new group, which was dubbed "Brasil '66.'" Alpert and
William Roger "Bill" Moss wife for the rest of his life. They had four children, Loren C. Moss, Daniel C. Moss, William R. Moss III and Elynor R. Moss. For the next three years, Bill and Ruth Moss were to own and operate a restaurant, Nassau Daddy's Pit Barbecue, which specialized in barbecue items. Moss recorded a few songs musically, including the 1969 song 'Sock it to 'em, soul brother'. In 1970, Moss founded his own record label, Capsoul, which was designed to be the Columbus alternative to Detroit's Motown. After traveling the country for years to promote his record label, Moss became an