Sgt. Pepper's Lonely Hearts Club Band "Being for the Benefit of Mr. Kite!" and "A Day in the Life". Producer George Martin and engineer Geoff Emerick helped realise the group's ideas by approaching the studio as an instrument, applying orchestral overdubs, sound effects and other methods of tape manipulation. Recording was completed on 21 April 1967. The cover, depicting the Beatles posing in front of a tableau of celebrities and historical figures, was designed by the British pop artists Peter Blake and Jann Haworth. "Sgt. Pepper" is regarded by musicologists as an early concept album that advanced the use of extended form in popular music while
White Pepper AM radio staples for its inspiration. The title is said to be a tip of the hat to The Beatles, combining "Sgt. Pepper's" and "The White Album" into one name, and the cover to Edward Weston's "Pepper No. 30". The band helped promote the album by performing "Exactly Where I'm At" on the "Late Show with David Letterman". The track "Even If You Don't" was made into a music video and directed by Trey Parker and Matt Stone of "South Park" fame. According to Dean Ween (Mickey Melchiondo), he and Gene Ween (Aaron Freeman) are good friends of Parker and