Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Progressive pop Beatles and the Yardbirds. In December 1966, "Melody Maker" attempted to define the recent developments in pop. In this article, titled "Progressive Pop", Chris Welch categorised artists using terms previously associated with jazz; in the most advanced of these, "Avant-Garde", he placed the Beatles, Cream, Love, the Mothers of Invention, Pink Floyd and Soft Machine, while "Modern", the next category, comprised the Byrds, Donovan and the Small Faces. After the release of the Beatles' 1967 album "Sgt. Pepper's Lonely Hearts Club Band", magazines such as "Melody Maker" drew a sharp line between "pop" and "rock', thus eliminating the "roll" from