Sgt. Pepper's Lonely Hearts Club Band "Being for the Benefit of Mr. Kite!" and "A Day in the Life". Producer George Martin and engineer Geoff Emerick helped realise the group's ideas by approaching the studio as an instrument, applying orchestral overdubs, sound effects and other methods of tape manipulation. Recording was completed on 21 April 1967. The cover, depicting the Beatles posing in front of a tableau of celebrities and historical figures, was designed by the British pop artists Peter Blake and Jann Haworth. "Sgt. Pepper" is regarded by musicologists as an early concept album that advanced the use of extended form in popular music while
Sgt. Pepper's Lonely Hearts Club Band The album occupied the number one position on the "Billboard" Top LPs chart in the US for 15 weeks, from 1 July to 13 October 1967. With 2.5 million copies sold within three months of its release, "Sgt. Pepper"s initial commercial success exceeded that of all previous Beatles albums. "Sgt. Pepper" appeared on the "Billboard" albums chart in the US for 175 non-consecutive weeks through 1987. At the 10th Annual Grammy Awards in 1968, "Sgt. Pepper" won in the categories of Best Album Cover, Graphic Arts, Best Engineered Recording, Non-Classical and Best Contemporary Album. It also won Album of the