The History of the Standard Oil Company or influence. These reactions are immortalized in political cartoons utilizing imagery of Rockefeller's hidden agendas being demolished by investigative journalism and muckraking. Several journal and newspaper reviewers addressed "The History of Standard Oil Company" by praising its calmness in the face of hatred, focus on facts, and genuine exposure of the effects that greed can have on businessmen seeking success. A 1904 editorial review from the New York Times relayed the highlights of the volumes to the public, noting the diplomatic tendencies of Tarbell within her work - still widely respectful of the achievements of John D. Rockefeller but critical
Standard Oil company to hold shares in other companies in any state. So, in 1899, the Standard Oil Trust, based at 26 Broadway in New York, was legally reborn as a holding company, the "Standard Oil Co. of New Jersey" (SOCNJ), which held stock in 41 other companies, which controlled other companies, which in turn controlled yet other companies. According to Daniel Yergin in his Pulitzer Prize-winning "" (1990), this conglomerate was seen by the public as all-pervasive, controlled by a select group of directors, and completely unaccountable. In 1904, Standard controlled 91 percent of production and 85 percent of final sales.