Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Long drink to help vendors facing a wave of foreign customers, the state allowed some liberalization and Alkoholiliike, the national alcoholic beverage retailing monopoly, introduced two brands of pre-mixed, bottled, ready-to-consume long drinks. These were the Gin Long Drink (gin with grapefruit) and the Brandy Long Drink (brandy with Pommac), then co-manufactured with Hartwall. The latter product was discontinued in the 1970s, after which the term long drink became primarily associated with the gin-and-grapefruit beverage in Finland. Until Finland joined the European Union in 1995, the production of long drink was strictly controlled by the government. After joining the EU the government