History of British newspapers to those being employed by News International. Even though the last major British news office, Reuters, left in 2005, the term "Fleet Street" continues to be used as a metonym for the British national press. "The Independent" was first published on 7 October 1986. The paper was created at a time of fundamental change and attracted staff from the two Murdoch broadsheets who had chosen not to move to the new headquarters in Wapping. Launched with the advertising slogan "It is. Are you?", and challenging "The Guardian" for centre-left readers, and "The Times" as a newspaper of record, it reached
Slogan what to purchase. The slogan is used by companies to affect the way consumers view their product compared to others. Slogans can also provide information about the product, service or cause its advertising. The language used in the slogans is essential to the message it wants to convey. Current words used can trigger different emotions that consumers will associate that product with. The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words. When a slogan is used for advertising purposes its