True Blue (Madonna song) in the video. The video was released at a time when she was going through a failed marriage with then husband actor Sean Penn. During this period, Madonna focused on more traditional fashion and attitudes and tried to appear more respectful of traditional gender roles. After shedding her trampy sex-kitten and boy-toy image with the "Live to Tell" music video, Madonna again adopted a new look for this video. Madonna attended aerobics classes at Hollywood health centre "The Sports Connection", which was responsible for her toned down look in the video. Sire Records decided to opt for a promotional device
Secret (Madonna song) I "doing"? Hello?" The director was overawed by Madonna's big entourage and had held herself from speaking her mind about the singer's look. She later asked Madonna to appear edgy like Jennifer Jason Leigh's character in the 1990 drama film "Last Exit to Brooklyn". Madonna had her hair and makeup re-done and it was the final look for the video. Echols recalled that the first scenes shot were those of Madonna walking down Lenox Avenue. While filming, the singer noticed a black leather coat with fur trim, worn by Fatima, the assistant director. Madonna asked for the coat from Fatima