Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Arnold Palmer (drink) the staff at the snack shack served the beverage to him or his wife, Kit, without prompting. "Mr. Palmer should never have to order the drink named after him." The drink has been sold under the Arnold Palmer trademark via a licensing arrangement with Innovative Flavors since 2001. Arizona Beverage Company began marketing and selling the beverage with Palmer's picture and signature on the bottle in 2002 and has handled distribution ever since. The line has expanded to include various flavors including Green Tea, Southern Style Sweet Tea and Pink Lemonade, Zero Calorie, Strawberry, Peach, Mango and Natural Energy. Lemonade