I (newspaper) I (newspaper) The i is a British newspaper owned and published by JPIMedia, which also publishes the "Yorkshire Post" and "The Scotsman". It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was launched on 26 October 2010, costing 20 pence. The "i" was launched as a sister paper to "The Independent" (with which it shared some content), but was bought by Johnston Press in February 2016 when "The Independent" moved to digital-only publication. The "i" came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November
Slogan Slogan A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The "Oxford Dictionary of English" defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The word slogan is derived from "slogorn" which was an Anglicisation of the Scottish Gaelic and Irish "sluagh-ghairm" ("sluagh" "army", "host" +