3 Words "3 Words" for the first time with will.i.am during her one-off special for ITV, "Cheryl Cole's Night In". A reporter of "The Daily Mail" said Cole "[performed in] a glamorous flowing Kate Bush-esque black gown a duet of her latest single '3 Words'." In January 2010, Cole flew to Germany to perform "3 Words" at the German award ceremony DLD Starnight, which took place at the Haus der Kunst in Munich. She also performed the song as part of a four-song set at BBC Radio 1's "Big Weekend" as well as performing at the De Grisogono jewellery dinner party at
3 Words album was released to commercial and critical success. The album debuted at number one on the UK Albums Chart, selling 125,271 copies in its first week. The album also made appearances on the Irish, Australian and Swiss charts. In the UK the album was certified three times Platinum by the British Phonographic Industry and has since sold 1,000,000 copies in the country alone. Upon its release, "3 Words" received positive reviews from music critics, who commended its production, lyrics and themes. The album spawned three singles—"Fight for This Love", the title song and "Parachute"—with the lead single becoming the fastest-selling