3 Words "3 Words" for the first time with will.i.am during her one-off special for ITV, "Cheryl Cole's Night In". A reporter of "The Daily Mail" said Cole "[performed in] a glamorous flowing Kate Bush-esque black gown a duet of her latest single '3 Words'." In January 2010, Cole flew to Germany to perform "3 Words" at the German award ceremony DLD Starnight, which took place at the Haus der Kunst in Munich. She also performed the song as part of a four-song set at BBC Radio 1's "Big Weekend" as well as performing at the De Grisogono jewellery dinner party at
3 Words single was later certified platinum in the UK. Cole's second single "3 Words", which features will.i.am, was certified silver and went to number four in the UK and seven in Ireland. In 2010, the single was released in Australia, peaking at number five and being certified platinum. The third single, "Parachute", charted in the top five in both the UK and Ireland. The single was certified gold in the UK. A number of songs appeared in the lower regions of the chart following the album's release. "3 Words" received generally favourable reviews from contemporary pop music critics, earning a rating