EastEnders: E20 to complaints from viewers about the length of some of the episodes in series 1. Series 3 began production in May 2011, and took about four weeks to film. Unlike "EastEnders", "E20" uses incidental music, which Scott Matthewman of "The Stage" said makes it feel like an episode of "Hollyoaks", a Channel 4 soap opera targeted at a teen audience. A remix of the "EastEnders" theme tune was created for the series, with members of the public submitting remixes in a competition held on the BBC website. The competition opened on 11 November 2009 and was officially launched on 13
EastEnders storylines including HIV, Alzheimer's disease and murder. After a successful revamp of the soap, Ferguson decided to leave "EastEnders" in July 1991. Furguson was succeeded by both Leonard Lewis and Helen Greaves who initially shared the role as Executive Producer for "EastEnders". Lewis and Greaves formulated a new regime for "EastEnders", giving the writers of the serial more authority in storyline progression, with the script department providing "guidance rather than prescriptive episode storylines". By the end of 1992, Greaves left and Lewis became executive and series producer. He left "EastEnders" in 1994 after the BBC controllers demanded an extra episode