EastEnders: E20 to complaints from viewers about the length of some of the episodes in series 1. Series 3 began production in May 2011, and took about four weeks to film. Unlike "EastEnders", "E20" uses incidental music, which Scott Matthewman of "The Stage" said makes it feel like an episode of "Hollyoaks", a Channel 4 soap opera targeted at a teen audience. A remix of the "EastEnders" theme tune was created for the series, with members of the public submitting remixes in a competition held on the BBC website. The competition opened on 11 November 2009 and was officially launched on 13
Jules Tavernier (EastEnders) 1997. In the latter part of 1989 "EastEnders" acquired a new executive producer named Michael Ferguson, who took over from Mike Gibbon. Ferguson had previously been a producer on ITV's "The Bill" – a hard-hitting, gritty and successful police drama, which seemed to be challenging "EastEnders" in providing a realistic vision of modern life in London. Due to his success on "The Bill", Peter Cregeen, the Head of Series at the BBC, poached Ferguson to become executive producer of "EastEnders". Following a relatively unsuccessful inclination towards comic storylines throughout 1989, Ferguson decided to take the soap in a new direction