Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Art pop work of Warhol and artist Roy Lichtenstein, citing his ability to elevate common or hackneyed material to the level of "high art". In a move that was indicated by the Beatles, the Beach Boys, Phil Spector, and Frank Zappa, the dominant format of pop music transitioned from singles to albums, and many rock bands created works that aspired to make grand artistic statements, where art rock would flourish. Musicologist Ian Inglis writes that the cover art for the Beatles' 1967 album "Sgt. Pepper's Lonely Hearts Club Band" was "perceived as largely responsible for the connections between art and pop to