3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words About This Love", which Gill described as being "a fear that others are bent on destroying her relationship, so 'the less they know, the less they judge'." "3 Words" is a dance-pop and R&B album that explores a variety of genres including modern pop with elements of '90s throwback music. The album's production is characterised as being "restrained" in its arrangements with heavy beats built over "light piano-style motifs and acoustic guitar elements", according to Mike Diver of the BBC. When asked about the album's title Cole revealed she had already contemplated an album title which contained the phrase "3