Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles (album) and alternative music genres". In early 2013, the Recess Gallery in New York City's SoHo neighbourhood presented "We Buy White Albums", an installation by artist Rutherford Chang. The piece was in the form of a record store in which nothing but original pressings of the LP was on display. Chang created a recording in which the sounds of one hundred copies of side one of the LP were overlaid. As it was their first studio album in almost eighteen months (and coming after the success of "Sgt. Pepper's Lonely Hearts Club Band") expectations were high at the time of the