Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Kickapoo Joy Juice Kickapoo Joy Juice Kickapoo Joy Juice is a citrus-flavored soft drink brand owned by the Monarch Beverage Company. The name was introduced in "Li'l Abner", a comic strip that ran from 1934 through 1977. Although "Li'l Abner"<nowiki>'</nowiki>s Kickapoo Joy Juice was an alcoholic drink, the real world beverage is a lightly carbonated soft drink. "Kickapoo Joy Juice" was a fictional beverage coined in the American comic strip "Li'l Abner". Al Capp, the cartoonist, described the beverage as "a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as