Cruella de Vil poisoned her father and two stepfathers. Her mother Madeline (Anna Galvin) kept her locked inside the house to prevent her from harming others. As an adult, she met Isaac (the Author) (Patrick Fischler), who was posing as a regular journalist; through him, she learned that her world, a perpetual 1920s England, was one of many. Smitten with her, the Author gave her the power to control animals. Cruella used the new power to have her mother's dalmatians kill her, and killed them and made their fur into a coat. In a struggle to prevent the Author from writing another note
Cruella de Vil portal with Ursula and the child to the Land Without Magic, due to a spell cast by the Apprentice. She and the Sea Witch steal the egg the baby was in and use the magic to prolong their youth in the magicless world. She later married Mr. Feinberg and lived in a mansion off Long island in New York. In the present day, Cruella's marriage had fallen apart as the FBI was repossessing her husband's belongings. Mr. Gold and Ursula convinced her to join them in finding the Author to get happy endings. Cruella played little importance in the plot,