Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Sisi (drink) some television commercials for the brand. Since the early 1990s, the company has used the slogan "Take it easy, take a SiSi". In recent years, Sisi has touted itself as having half as much sugar as similar products produced by its competitors. Sisi (drink) Sisi (stylized as SiSi; originally si si) is the brand name of a wide range of fruit-flavoured beverages produced by Dutch beverage manufacturing company Vrumona under a joint venture with Heineken International since 1951. The manufacturing plant is located at Bunnik, The Netherlands. In 1936, George Becht launched a grapefruit-flavoured drink called Ja-Ja. One year later,