Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Herb Alpert Ukraine) and Romania. His father, although a tailor by trade, was also a talented mandolin player. His mother taught violin at a young age. His older brother David was a talented young drummer. Herb began trumpet lessons at the age of eight and played at dances as a teenager. Acquiring an early wire recorder in high school, he experimented on this crude equipment. After graduating from Fairfax High School in 1952, he joined the United States Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing