Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Herb Alpert No. 1 albums and 28 albums total on the "Billboard" Album chart, nine Grammy Awards, fourteen platinum albums, and fifteen gold albums. Alpert has sold 72 million records worldwide. Alpert is the only recording artist to hit No. 1 on the U.S. "Billboard" Hot 100 pop chart as both a vocalist ("This Guy's in Love with You", 1968), and an instrumentalist ("Rise", 1979). Herb Alpert was born and raised in the Boyle Heights section of Eastside Los Angeles, California, the son of Tillie (née Goldberg) and Louis Alpert. His parents were Jewish emigrants to the U.S. from Radomyshl (in present-day