Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Herb Alpert has been married to recording artist Lani Hall, who is one of the singers of the Sérgio Mendes band Brasil '66, and the singer of the hit "Never Say Never Again", of the James Bond movie of the same name. They have one daughter, actress Aria Alpert. Alpert was referenced in the first show of the fourth season of "Get Smart" where one of the code signals between Maxwell Smart and his contact was "Herb Alpert takes trumpet lessons from Guy Lombardo." (This was also the pivotal episode where Maxwell and 99 express their love for each other & in