Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Karen Carpenter (album) heart." The liner notes (including comments from Richard Carpenter and producer Phil Ramone) include Richard's explanation for shelving the album in 1981, and his later decision to release it as Karen approved it. Karen was backed by various New York and Los Angeles studio musicians, including Steve Gadd, Greg Phillinganes, Louis Johnson and members of Billy Joel's band. A&M executives in New York approved the material, but the executives in Los Angeles, including label owners Herb Alpert and Jerry Moss, responded negatively. Ramone recalls that Carpenter broke down in tears. Devastated, she accepted A&M's urging not to release the album.