True Blue (Madonna song) in the video. The video was released at a time when she was going through a failed marriage with then husband actor Sean Penn. During this period, Madonna focused on more traditional fashion and attitudes and tried to appear more respectful of traditional gender roles. After shedding her trampy sex-kitten and boy-toy image with the "Live to Tell" music video, Madonna again adopted a new look for this video. Madonna attended aerobics classes at Hollywood health centre "The Sports Connection", which was responsible for her toned down look in the video. Sire Records decided to opt for a promotional device
Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle