Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Herb Alpert "Steppin' Out", which won a Grammy for Best Pop Instrumental Album. Next came "In The Mood" (2014) and "Come Fly With Me" (2015), which peaked at #7 on Billboard's Top Jazz Albums chart. Also, Alpert formed a new label called "Herb Alpert Presents" in order to release his catalog reissues and his new works. The first reissues were in November 2015 with the Tijuana Brass' "Whipped Cream & Other Delights" and "Christmas Album". Reissues of most of the other Tijuana Brass albums came in September 2016, along with another new album "Human Nature", which was nominated for a 2017 Grammy