Cruella de Vil Smedly would not sell it to her and that her mother Malevola demands it. She is an archetypal corporate villain who will seize on any scheme to make money, including drilling oil from the swamp near Dearly farm (thereby polluting it), buying Kanine Krunchies and replacing the nutritious ingredients with sawdust and chalk or sending Jasper and Horace to drive out the owners of Mom and Pop's Grocery Store so she can buy it herself. In the Christmas episode, "A Christmas Cruella", since she was a child, Cruella wanted a Dalmatian puppy, but her parents always go on vacations, leaving
Cruella de Vil portal with Ursula and the child to the Land Without Magic, due to a spell cast by the Apprentice. She and the Sea Witch steal the egg the baby was in and use the magic to prolong their youth in the magicless world. She later married Mr. Feinberg and lived in a mansion off Long island in New York. In the present day, Cruella's marriage had fallen apart as the FBI was repossessing her husband's belongings. Mr. Gold and Ursula convinced her to join them in finding the Author to get happy endings. Cruella played little importance in the plot,