Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Revolver (Beatles album) sitar. Author Peter Lavezzoli recognises the song as "the first conscious attempt in pop to emulate a non-Western form of music in structure and instrumentation". Aside from playing sitar on the track, Harrison's contributions included fuzztone-effected electric guitar. Everett identifies the song's change of metre as unprecedented in the Beatles' work and a characteristic that would go on to feature prominently on the band's subsequent album, "Sgt. Pepper's Lonely Hearts Club Band". Partly influenced by Harrison's experimentation with LSD, the lyrics address the singer's desire for "immediate sexual gratification", according to Womack, and serve as a "rallying call to accept