The Batman also received a spin-off comic book series – "The Batman Strikes!" – published by DC Comics. The spin-off comic books were set in the same continuity and style as "The Batman". The man known as Batman, the costumed protector of Gotham City, is secretly billionaire playboy, Bruce Wayne (voiced by Rino Romano). Batman began three years prior to the start of the series, and the Gotham City police do not publicly acknowledge the vigilante's existence. Operating out of a secret lair underneath Bruce Wayne's mansion — known as the Bat cave — Batman and his butler, Alfred Pennyworth (voiced by
Beware the Batman reveal the identity of Batman. Regardless, both producers insisted that Alfred would remain true to his intended characterization as a mentor to Batman, who could potentially help Batman if a story plot called for it. Scott Thill, technology and pop culture commentator for "Wired" magazine, praised the initial choice to debut the villain Anarky on television, claiming the character was relevant following the rise of the Occupy movement and the hacktivist activities of Anonymous. In promoting the series, Warner Bros. debuted a trailer a month prior to the series premier, featuring action sequences from the first three episodes, highlighting Batman,