Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Squirt (soft drink) berry flavored variations of the beverage, have also been introduced. Unlike normal Squirt, Ruby Red Squirt contains caffeine. In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains taurine and other ingredients similar to an energy drink. Carbonated water, high-fructose corn syrup, natural flavors, concentrated grapefruit juice, citric acid, modified food starch, sodium benzoate, ester gum, brominated vegetable oil, calcium disodium EDTA. Squirt (soft drink) Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona. Squirt was created by Herb Bishop in 1938, after experimenting