Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
South of the Border (Herb Alpert's Tijuana Brass album) for a TV ad for a brand of chewing gum, and styled "The Teaberry Shuffle". Bert Kaempfert, author of several songs covered by the Brass, returned the favor by issuing a cover of "The Mexican Shuffle". The number called "El Presidente", was a reorchestration of Sol Lake's "Winds of Barcelona", which had appeared on "Volume 2". The cover features Alpert and perennial HATB model Sandra Moss at the Patio del Moro apartment complex in West Hollywood. South of the Border (Herb Alpert's Tijuana Brass album) South of the Border is the third album by American easy listening brass band Herb