Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Going Places (Herb Alpert and the Tijuana Brass album) the Stars". The Piggly Wiggly supermarket chain also used it as a theme for its TV commercials. The group's title reverted to its original name for this album, after its second, third and fourth albums had been listed as "Herb Alpert's Tijuana Brass". While the first four Tijuana Brass albums had been done by Alpert backed by studio musicians, demands for live appearances had dictated that Alpert put together an actual touring band. The songs on this album are a mixture of sessions featuring Alpert's touring band and other session musicians, according to the liner notes in the Shout!Factory CD