Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Rise (Herb Alpert album) the Billboard Pop 200 and R&B Album charts and sold over 3 million copies. Rise (Herb Alpert album) Rise is a 1979 album by Herb Alpert. The "Rise" album was conceived in 1979 after the worldwide success of both the 7" & 12" versions of the single "Rise", a song written by Andy Armer and Randy "Badazz" Alpert which became a #1 million selling hit song on sales charts, radio, and in dance clubs throughout America, Europe, and Japan. "Rise" was constructed with Side One consisting of original songs composed by Herb, Andy and Randy. Side Two consisted of cover