Riverside (Norwich) across the country including the Xscape brand. Riverside (Norwich) Riverside is an area in the city of Norwich in the English county of Norfolk along the east bank of the River Wensum. Very close to the Central Business District, it lies between the river and the Great Eastern Main Line, with Norwich station at the northern end and Norwich City's Carrow Road stadium at the southern end. The area was historically an industrial area with the river being Norwich's link to the coast. Companies such as engineering firm Boulton & Paul developed on the site. The engineering works closed in
Norwich City F.C. in European football Cup the previous year, but with the introduction of a Scottish Qualifier round to select four from eight teams for the quarter-final stage. Norwich were in Group 4 of the English Qualifiers, with Fulham, Chelsea and Bristol City. Norwich only picked up one point - that coming from a 1-1 draw away at Chelsea's Stamford Bridge - and finished bottom of their group. Fulham progressed from Group 4, and went on to be beaten in the final by Middlesbrough. In the 1976–77 season of the Anglo-Scottish Cup Norwich were the only non-London club in Group 3: Fulham, Chelsea and Orient