3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words single was later certified platinum in the UK. Cole's second single "3 Words", which features will.i.am, was certified silver and went to number four in the UK and seven in Ireland. In 2010, the single was released in Australia, peaking at number five and being certified platinum. The third single, "Parachute", charted in the top five in both the UK and Ireland. The single was certified gold in the UK. A number of songs appeared in the lower regions of the chart following the album's release. "3 Words" received generally favourable reviews from contemporary pop music critics, earning a rating