Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles (album) "should surely see the last vestiges of cultural snobbery and bourgeois prejudice swept away in a deluge of joyful music making". Richard Goldstein of "The New York Times" considered the double album to be "a major success" and "far more imaginative" than "Sgt. Pepper" or "Magical Mystery Tour", due to the band's improved songwriting and their relying less on the studio tricks of those earlier works. In "The Sunday Times", Derek Jewell hailed it as "the best thing in pop since "Sgt. Pepper"" and concluded: "Musically, there is beauty, horror, surprise, chaos, order. And that is the world; and that