Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Herb Alpert has been married to recording artist Lani Hall, who is one of the singers of the Sérgio Mendes band Brasil '66, and the singer of the hit "Never Say Never Again", of the James Bond movie of the same name. They have one daughter, actress Aria Alpert. Alpert was referenced in the first show of the fourth season of "Get Smart" where one of the code signals between Maxwell Smart and his contact was "Herb Alpert takes trumpet lessons from Guy Lombardo." (This was also the pivotal episode where Maxwell and 99 express their love for each other & in