Standard Oil on the pumps. ExxonMobil has full international rights to the Standard name, and continues to use the Esso name overseas and in Canada. To protect its trademark Chevron has one station in each state it owns the rights to branded as Standard. Some of its Standard-branded stations have a mix of some signs that say Standard and some signs that say Chevron. Over time, Chevron has changed which station in a given state is the Standard station. Standard Oil Standard Oil Co. Inc. was an American oil producing, transporting, refining, and marketing company. Established in 1870 by John D. Rockefeller
Standard Oil of Kentucky 1930, it acquired the assets of Reed Oil Corp. of Atlanta, Georgia. The Riverside Refinery, built by Kyso circa 1918 in West Louisville, Kentucky, is still the source of considerable study due to environmental concerns Harland Sanders, founder of Kentucky Fried Chicken, started his first restaurant, the Sanders Court and Cafe, as part of a Standard Oil station in Corbin, Kentucky, in 1930. In 1961, it was acquired by Standard Oil of California, effectively pushing Esso out of the former Kyso territory. Esso began marketing itself across the region as the "official" Standard brand oil. In 1966, Chevron sued over