Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Volume 2 (Herb Alpert's Tijuana Brass album) by Herb Alpert at the beginning of "The Great Manolete (La Virgen de la Macarena)". It was made available digitally for download in February 2007 at the same time as the reissues of the 1969 albums "Warm" and "The Brass Are Comin'." No CD reissue of "Volume 2" was available for years, as Alpert reportedly felt that the album was of inferior technical quality. On September 9, 2016, Volume 2, along with 23 of Herb's other albums, was reissued on CD on the Herb Alpert Presents label. As with "The Lonely Bull", the album features some songs with a very