Rabbit folklore as the trickster archetype, as he uses his cunning to outwit his enemies. The rabbit as trickster is a part of American popular culture, as Br'er Rabbit (from African-American folktales and, later, Disney animation) and Bugs Bunny (the cartoon character from Warner Bros.), for example. Anthropomorphized rabbits have appeared in film and literature, in "Alice's Adventures in Wonderland" (the White Rabbit and the March Hare characters), in "Watership Down" (including the film and television adaptations), in "Rabbit Hill" (by Robert Lawson), and in the "Peter Rabbit" stories (by Beatrix Potter). In the 1920s, "Oswald the Lucky Rabbit", was a
The Walt Disney Company with Disney as a production partner. Walt and Roy Disney formed Disney Brothers Cartoon Studio that same year. More animated films followed after Alice. In January 1926, with the completion of the Disney studio on Hyperion Street, the Disney Brothers Studio's name was changed to the Walt Disney Studio. After the demise of the "Alice" comedies, Disney developed an all-cartoon series starring his first original character, Oswald the Lucky Rabbit, which was distributed by Winkler Pictures through Universal Pictures. The distributor owned Oswald, so Disney only made a few hundred dollars. Disney completed 26 "Oswald" shorts before losing the contract