Chuck Kaye Howard Greenfield, and Neil Sedaka. In 1966, Kaye started both Rondor Music and Almo/Irving Music which were the publishing companies for A&M Records, owned by Herb Alpert and Jerry Moss. Kaye began to demonstrate his business acumen by signing acts while heading Herb Alpert and Jerry Moss’ Almo/Irving Music label. During this period Kaye signed an extensive list of talent that included Alan Parsons, Bob Marley, The Beach Boys, Allee Willis, Steve Winwood, Traffic, Free, Cat Stevens, Bryan Adams, Mason Williams, Jefferson Airplane, John Bettis, Troy Seals, Will Jennings, Paul Williams, Billy Preston, Roger Nichols, Peter Frampton, and Supertramp. In
Herb Alpert Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull". He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with