Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
American Beverage Institute who drove after imbibing large amounts of alcohol, but not steadily reducing thresholds for breath tests which progressively lower amounts of social drinking. In 2010, Lightner wrote a letter to an ABI executive thanking him for his continued support working "on legislation that would increase punishment for drivers who drive with a higher blood [alcohol] content." In 2013, Lightner opposed the lowering of the blood alcohol limit, opposing the National Transportation Safety Board's efforts to persuade states to do so. American Beverage Institute The American Beverage Institute is a trade group based in Washington, D.C. that lobbies on alcoholic drink