Cruella de Vil poisoned her father and two stepfathers. Her mother Madeline (Anna Galvin) kept her locked inside the house to prevent her from harming others. As an adult, she met Isaac (the Author) (Patrick Fischler), who was posing as a regular journalist; through him, she learned that her world, a perpetual 1920s England, was one of many. Smitten with her, the Author gave her the power to control animals. Cruella used the new power to have her mother's dalmatians kill her, and killed them and made their fur into a coat. In a struggle to prevent the Author from writing another note
Cruella de Vil rescue the recently deceased Killian Jones (Colin O'Donoghue), Cruella was among the deceased of whom they came across. In hopes of returning to life, Cruella appealed to Henry, the new Author, to use the quill to bring her back to life. Later, she helped Regina locate the grave of her lost love Daniel, who had since moved on to a better place. Mistaking David for James, Cruella made a move on him, then informed him of the hostility James held toward his brother. Cruella and James then hatched a plan to get out the Underworld by delivering Hades the child