3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words EP featuring the three B-sides to the three singles from the "3 Words" album, titled "3 Words – The B-Sides EP", was released online on 18 April 2010 from Fascination Records. The album debuted at number one in the UK with sales of 125,271. It then retained the number 1 position for another week. On 6 November 2009 the British Phonographic Industry (BPI) certified the album platinum. It has since gone 3× Platinum, with sales of over 1,000,000 copies. 3 Words 3 Words is the debut studio album by English singer Cheryl released on 23 October 2009 by Fascination Records.