History of British newspapers to those being employed by News International. Even though the last major British news office, Reuters, left in 2005, the term "Fleet Street" continues to be used as a metonym for the British national press. "The Independent" was first published on 7 October 1986. The paper was created at a time of fundamental change and attracted staff from the two Murdoch broadsheets who had chosen not to move to the new headquarters in Wapping. Launched with the advertising slogan "It is. Are you?", and challenging "The Guardian" for centre-left readers, and "The Times" as a newspaper of record, it reached
Slogan Slogan A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The "Oxford Dictionary of English" defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The word slogan is derived from "slogorn" which was an Anglicisation of the Scottish Gaelic and Irish "sluagh-ghairm" ("sluagh" "army", "host" +