Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band record, unique, clever, and stunning". In "The Times", William Mann described "Sgt. Pepper" as a "pop music master-class" and wrote admiringly of its use of "vivid" bass lines that partly recalled the Alberti tradition in classical music. He also commented that, so considerable were the album's musical advances, "the only track that would have been conceivable in pop songs five years ago" was "With a Little Help from My Friends". Having been among the first British critics to fully appreciate "Revolver", Peter Clayton of "Gramophone" magazine said that the new album was "like nearly everything the Beatles do, bizarre, wonderful,