Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Tommy LiPuma representative for Liberty Records which eventually acquired Imperial Records and its publishing catalog. From here, LiPuma began working in music publishing, but also produced demo sessions for young songwriters such as Jackie DeShannon, Randy Newman and P.J. Proby. In late 1964, LiPuma produced his first recording for release with fellow Clevelanders The O'Jays, yielding the Top 40 R&B hit, "Lipstick Traces". In 1965, Herb Alpert and Jerry Moss hired him to be the first staff producer for their A&M label. Over the next four years, he produced the Top 40 hits, "Guantanamera" for the Sandpipers, "The More I See You"