Olympic Games ceremony a standard 18-event program was established. In order to open a Games in ancient Greece the organizers would hold an Inauguration Festival. This was followed by a ceremony in which athletes took an oath of sportsmanship. The first competition, an artistic competition of trumpeters and heralds, concluded the opening festivities. The Olympic opening ceremonies represent the official commencement of an Olympic Games. In recent Olympics, athletic competition began prior to the opening ceremonies. For example, the football competitions for both men and women at the 2008 Summer Olympics began two days prior to the opening ceremonies. The 2014 Winter Olympics
2008 Summer Olympics opening ceremony the second song, "Cheering for Life". Since the ceremony was already over time by then, this portion was not televised. The creative team for the opening and closing ceremonies of the Beijing 2008 Olympic and Paralympic Games consisted of a roster of renowned individuals. The artistic performance of the Opening Ceremony, titled the "Beautiful Olympics", had the internationally acclaimed filmmaker Zhang Yimou as General Director, and Zhang Jigang and Chen Weiya as Deputy General Directors. Its core planning team comprised some of the best artists and technology experts in the world, including Yu Jianping, Lu Jiankang, Cai Guoqiang, Chen Qigang,