Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles (album) weeks on the UK charts, far fewer than the 149 weeks for "Sgt. Pepper". In September 2013 after the British Phonographic Industry changed their sales award rules, the album was declared as having gone platinum, meaning sales of at least 300,000 copies. In the United States, the album achieved huge commercial success. Capitol Records sold over 3.3 million copies of "The Beatles" to stores within the first four days of the album's release. It debuted at number 11 on 14 December 1968, jumped to number 2, and reached number 1 in its third week on 28 December, spending a total