Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Rise (Herb Alpert album) great musicians helping him bring the songs to fruition in the studio. Side One began with the song, "1980", an instrumental theme written by Herb Alpert which NBC Sports executive Don Ohlmeyer had originally commissioned for the network's planned coverage of the Summer Olympics in Moscow, but was used seven years later for as the official theme song for NBC's telecast of the 1986 FIFA World Cup in Mexico. Song number 2 was the title track, "Rise", a #1 hit written by Andy Armer and Randy "Badazz" Alpert. Song number 3 was, "Behind The Rain" written by Herb Alpert. The