Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Fandango (Herb Alpert album) positive review, calling it "a masterpiece" and some tracks "spine-chilling". He further stated the material in "Fandango" surpassed that of the earlier Tijuana Brass output. "Stereo Review" was much less enthusiastic, stating that there was "nothing new or different" in the album. Alpert found his Mexican recording experience so positive that he decided to form a sub-label for the Latin market, both in the U.S. and abroad, under the direction of José Quintana. A single from this album, "Route 101", hit the top 40. As of 2018, it is Alpert's last instrumental single to surpass that level. Fandango (Herb Alpert