The Independent effectively having to function under siege from sacked print workers picketing outside. "The Independent" attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both "The Guardian" for centre-left readers and "The Times" as the newspaper of record, "The Independent" reached a circulation of over 400,000 by 1989. Competing in a moribund market, "The Independent" sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector. When "The
Sporting Life (British newspaper) 1998; a proposed relaunch was aborted in 1999. On 20 December 1996, before the newspaper arm closed, "Sporting Life" launched an online version of the paper, sportinglife.com. The site was run as a joint venture between Trinity Mirror and The Press Association until PA Sporting Life Ltd was sold to 365 Media Group (then known as ukbetting plc, now a division of British Sky Broadcasting) on 14 October 2001. In February 1998 the newspaper lost a High Court libel action with racehorse owners Jack and Linda Ramsden, as well as jockey Kieren Fallon. The newspaper closed down in May 1998