Jerry Moss Jerry Moss Jerome S. "Jerry" Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpeter and bandleader Herb Alpert. After graduating with a degree in English from Brooklyn College and a stint in the Army, Moss began his music career by promoting "16 Candles", a hit for the Crests on Coed Records. In 1960 he moved to California where he teamed up with Alpert, forming Carnival Records in 1962 and running the company from an office in Alpert's garage. Discovering that the name was already taken, they dubbed
Herb Alpert 1960s. Alpert's band was featured in several TV specials, each one usually centered on visual interpretations of the songs from their latest album—essentially an early type of music videos later made famous by MTV. The first Herb Alpert and the Tijuana Brass special, sponsored by the Singer Sewing Machine Company, aired on April 24, 1967 on CBS. Alpert's style achieved enormous popularity with the national exposure The Clark Gum Company gave to one of his recordings in 1964, a Sol Lake number titled "The Mexican Shuffle" (which was retitled "The Teaberry Shuffle" for the television advertisements). In 1965, Alpert released