1960 Winter Olympics which made its selection to host the 1960 Winter Olympics a surprise. Wayne Poulsen and Alexander Cushing, who were inspired to an Olympic bid by a newspaper article mentioning that Reno, Nevada, and Anchorage, Alaska, had expressed interest in the Games. Poulsen, president of the Squaw Valley Development Company, petitioned California Governor Goodwin Knight to support a bid to host the Olympic Games. Knight's administration agreed and recommended that the California Legislature appropriate $1,000,000 to the effort. Based on the financial support received from the State of California, the United States Olympic Committee (USOC) approved the bid on January 7,
Olympic Games Berlin were the first Games to be broadcast on television, though only to local audiences. The 1956 Winter Olympics were the first internationally televised Olympic Games, and the following Winter Games had their broadcasting rights sold for the first time to specialised television broadcasting networks—CBS paid US$394,000 for the American rights, and the European Broadcasting Union (EBU) allocated US$660,000. In the following decades the Olympics became one of the ideological fronts of the Cold War. Superpowers jockeyed for political supremacy, and the IOC wanted to take advantage of this heightened interest via the broadcast medium. The sale of broadcast rights