True Blue (Madonna album) for giving rise to the new Madonna persona, a stronger and more intelligent sexual image of her former self which had given rise to the term Madonna wannabe. A statue of Madonna, wearing a conical bra was erected in her name, at the center of the town of Pacentro in Italy, where her ancestors used to live. "Live to Tell" was the first single released from the album in March 1986. The song was the second ballad for Madonna after "Crazy for You", and was used in the film "At Close Range" which starred her then husband Sean Penn. The
Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle