Standard Oil on the pumps. ExxonMobil has full international rights to the Standard name, and continues to use the Esso name overseas and in Canada. To protect its trademark Chevron has one station in each state it owns the rights to branded as Standard. Some of its Standard-branded stations have a mix of some signs that say Standard and some signs that say Chevron. Over time, Chevron has changed which station in a given state is the Standard station. Standard Oil Standard Oil Co. Inc. was an American oil producing, transporting, refining, and marketing company. Established in 1870 by John D. Rockefeller
Standard Oil of Kentucky in the US Supreme Court case "Standard Oil Co. of New Jersey v. United States" in 1911, Kyso was spun off to market to the states of Kentucky, Georgia, Florida, Alabama, and Mississippi. As was common at the time, though no longer controlled by a single entity, the various "Baby Standards" still continued to cooperate. For example, Kyso was supplied by fellow "Baby Standard" Standard Oil of New Jersey, better known as Esso. The company avoided the consolidation prevalent in the industry throughout the first half of the century, and continued to sell various Esso and Mobil Oil products. In