Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Revolver (Beatles album) as the Beatles'. While also highlighting the importance of the production, David Howard writes that "Revolver" was a "genre-transforming album", on which Martin and the Beatles had "obliterated recording studio conventions". Combined with the similarly "visionary" work of American producer Phil Spector, Howard continues, through "Revolver", the recording studio had become "its own instrument; record production had been elevated into art." Whereas "Sgt. Pepper" had long been identified as the Beatles' greatest album, since the 2000s "Revolver" has often surpassed it in lists of the group's best work. Sheffield cites the album's 1987 CD release, with the full complement of