Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles (album) of oppressed races, drawing parallels with chapter 9 of the Book of Revelation. Sociologists Michael Katovich and Wesley Longhofer write that the album's release created "a collective appreciation of it as a 'state-of-the-art' rendition of the current pop, rock, and folk-rock sounds". The majority of music critics categorize "The Beatles" as postmodern, emphasizing aesthetic and stylistic features of the album. Other scholars situate all Beatles' work within a modernist stance, based either on their "artificiality" or their ideological stance of progress through love and peace. Scapelliti cites it as the source of "the freeform nihilism echoed … in the punk