Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band as largely responsible for the connections between art and pop to be made explicit." Riley describes the cover as "one of the best-known works that pop art ever produced", while Norman calls it "the most famous album cover of all time". In the late 1990s, the BBC included the "Sgt. Pepper" cover in its list of British masterpieces of twentieth-century art and design, placing it ahead of the red telephone box, Mary Quant's miniskirt, and the Mini motorcar. In 2008, the bass drum skin used on the front cover sold at auction for €670,000. "Sgt. Pepper" sustained its immense popularity