2010 Winter Paralympics This was the first time Canada hosted the Winter Paralympic Games and second time it hosted the Paralympics – the first was the 1976 Summer Paralympics in Toronto. On June 7, 2006, Prince Edward, as a member of the Canadian Royal Family and patron of the British Paralympic Association, raised the flag of the Paralympic Games outside Vancouver City Hall. Brian McKeever of Canada became the first athlete to be named in a Winter Paralympics and Winter Olympics team in the same year, although he did not compete in the Olympic Games. (At the 2010 Winter Olympics, he was scheduled
Paralympic Games exposure for the Paralympic Games. A deal was reached between the Sydney Paralympic Organizing Committee (SPOC) and All Media Sports (AMS) to broadcast the Games internationally. Deals were reached with Asian, South American, and European broadcast companies to distribute coverage to as many markets as possible. The Games were also webcast for the first time. Because of these efforts, the Sydney Paralympics reached a global audience estimated at 300 million people. Also significant was the fact that the organizers did not have to pay networks to televise the Games as had been done at the 1992 and 1996 Games. Despite