Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Herb Alpert Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull". He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with