Battle of Marathon as Philippides, and this name is also preferred in a few modern editions. When the idea of a modern Olympics became a reality at the end of the 19th century, the initiators and organizers were looking for a great popularizing event, recalling the ancient glory of Greece. The idea of organizing a "marathon race" came from Michel Bréal, who wanted the event to feature in the first modern Olympic Games in 1896 in Athens. This idea was heavily supported by Pierre de Coubertin, the founder of the modern Olympics, as well as the Greeks. This would echo the legendary version
London Marathon charity. In 2007, 78% of all runners raised money. In 2011 the official charity of the London Marathon was Oxfam. In 2014, the official charity was Anthony Nolan, and in 2015, it was Cancer Research UK. The London Marathon was not the first long-distance running event held in the city, which has a long history of marathon events. The Polytechnic Marathon (also known as the "Poly") was first held in 1909. The current London Marathon was founded in 1988 by former Olympic champion and journalist Chris Brasher and athlete John Disley. Shortly after completing the New York City Marathon in