3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words Cheryl's personality is "absent from mid-paced fillers" and exclaimed that "even when "3 Words" gives you something to admire, the emotional temperature rarely nudges above frosty." "The Independent" further stated the album was "utterly bereft of imagination and risk, with tried and tested R&B producers [...] doing what they do as dispassionately as possible." Pierre Oitmann of Dutch news site Nu.nl pointed out "the album is mostly being characterised by strong A&R management; i.e. thoroughly sought together songs and consistent production values", before concluding "Cheryl's role is reduced almost entirely to 'hot chick' on the cover." Sample credits A digital