Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Rev (drink) Rev (drink) Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana. Rev is manufactured by FBM Distilleries in Brampton, Ontario, Canada and distributed exclusively within the country under license from Bacardi. It is currently available in blue as Rev Energy and Rev Low. Purple, red, and green have been discontinued. The drink is sold in packs of four 330 mL bottles and single 473 mL bottles. Rev was introduced in April, 2000, as a beverage marketed towards rave and nightclub culture. Rev is sold in tall slender plastic bottles which can be resealed. Rev when combined with