Chuck Kaye Howard Greenfield, and Neil Sedaka. In 1966, Kaye started both Rondor Music and Almo/Irving Music which were the publishing companies for A&M Records, owned by Herb Alpert and Jerry Moss. Kaye began to demonstrate his business acumen by signing acts while heading Herb Alpert and Jerry Moss’ Almo/Irving Music label. During this period Kaye signed an extensive list of talent that included Alan Parsons, Bob Marley, The Beach Boys, Allee Willis, Steve Winwood, Traffic, Free, Cat Stevens, Bryan Adams, Mason Williams, Jefferson Airplane, John Bettis, Troy Seals, Will Jennings, Paul Williams, Billy Preston, Roger Nichols, Peter Frampton, and Supertramp. In
Herb Alpert Herb!" In the music video for Jeff Beck's 1985 single "Ambitious," directed by Jim Yukich, which depicts an array of real-life celebrities and lookalikes auditioning to perform with Beck, Alpert appears at the very end, rushing to the casting director's table and asking, "Am I too late?" On September 17, 2010, the TV documentary "Legends: Herb Alpert – Tijuana Brass and Other Delights" premiered on BBC4. Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert