Paralympic Games hinted that the IPC might put greater scrutiny on broadcasters at future editions of the Paralympics (or may strip NBC of its broadcast rights), by stating that "if we find our values don’t fit, we’ll have to go somewhere else." NBC would pick up broadcast rights to the 2014 and 2016 Paralympics, promising significantly increased coverage than before. A 2010 study by the University of British Columbia (UBC) on the Olympic Games Impact (OGI), showed that of roughly 1,600 Canadian respondents, 41–50 percent believed the 2010 Paralympic and Olympic Games in Vancouver, British Columbia, Canada triggered additional accessibility of buildings,
Paralympic Games exposure for the Paralympic Games. A deal was reached between the Sydney Paralympic Organizing Committee (SPOC) and All Media Sports (AMS) to broadcast the Games internationally. Deals were reached with Asian, South American, and European broadcast companies to distribute coverage to as many markets as possible. The Games were also webcast for the first time. Because of these efforts, the Sydney Paralympics reached a global audience estimated at 300 million people. Also significant was the fact that the organizers did not have to pay networks to televise the Games as had been done at the 1992 and 1996 Games. Despite