Madonna: Like an Icon should have been given on exploring her personal life, which would have made the biography compelling. The biography is divided into three parts. The first part is named "Baptism" and tells about Madonna's birth in Detroit, Michigan, her early childhood, her time in New York, and her dance degree. It also talks in detail about the release of her first three studio albums—"Madonna", "Like a Virgin" and "True Blue"—her marriage to actor Sean Penn, and also her foray into films. The middle part, named "Confession", starts from the "Like a Prayer" era onwards where Madonna has become a global superstar.
Truth or Dare by Madonna collaborated with perfume maker Stephen Nilsen. A promotional campaign was announced for the release, with Madonna to be featured in print-ads, television, and online marketing campaign. The singer would collaborate with Fabien Baron on the promotional activities; Baron had worked with Madonna on her 1992 coffee table book, "Sex". To deliver the perfume to beauty editors, Madonna enlisted two handsome male models for the job. This was followed by the first advertisement for the fragrance, illustrating an image of the singer from her 2010 photoshoot with "Interview" magazine. In November 2011, Madonna announced plans of launching her own global lifestyle