Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
UCLA Herb Alpert School of Music UCLA Herb Alpert School of Music The UCLA Herb Alpert School of Music, located on the campus of the University of California, Los Angeles, is “the first school of music to be established in the University of California system.” First established in 2007 under the purview of the UCLA School of Arts and Architecture and the UCLA Division of Humanities, the UC Board of Regents formally voted in January of 2016 to establish the school. Supported in part by a generous endowment of $30 million from the Herb Alpert Foundation, the school carries several missions: to educate students through collaborations