Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Herb Alpert song "Route 101" off the "Fandango" album peaked at No. 37 on the "Billboard" Pop Singles chart in August 1982. In 1987, Alpert branched out successfully to the R&B world with the hit album, "Keep Your Eye on Me", teaming up with producers Jimmy Jam and Terry Lewis on "Diamonds" and "Making Love in the Rain" featuring vocals by Janet Jackson and Lisa Keith. Alpert performed "The Star-Spangled Banner" prior to Super Bowl XXII in San Diego, California in January 1988. It was the last non-vocal rendition of the national anthem at the Super Bowl to date. He has continued