Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
UCLA Herb Alpert School of Music of Theater, Film, Television, a redefined School of the Arts and Architecture, and the new School of Music. In 2017, UCLA announced the Herb Alpert School of Music would establish the Lowell Milken Fund for American Jewish Music to support research and performance of American Jewish music. The name Herb Alpert School of Music was approved by the Board of Regents after the acceptance of a generous gift of $30 million from the Herb Alpert Foundation in 2007. The entire school is housed in either the Schoenberg Music Building, established in 1955 and 1965, and the Evelyn and Mo Ostin