Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles fans' screams. 'Live Beatles' and 'Studio Beatles' had become entirely different beasts." The band's concert at San Francisco's Candlestick Park on 29 August was their last commercial concert. It marked the end of a four-year period dominated by almost nonstop touring that included over 1,400 concert appearances internationally. Freed from the burden of touring, the Beatles embraced an increasingly experimental approach as they recorded "Sgt. Pepper's Lonely Hearts Club Band", beginning in late November 1966. According to engineer Geoff Emerick, the album's recording took over 700 hours. He recalled the band's insistence "that everything on "Sgt. Pepper" had to be