Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band The album occupied the number one position on the "Billboard" Top LPs chart in the US for 15 weeks, from 1 July to 13 October 1967. With 2.5 million copies sold within three months of its release, "Sgt. Pepper"s initial commercial success exceeded that of all previous Beatles albums. "Sgt. Pepper" appeared on the "Billboard" albums chart in the US for 175 non-consecutive weeks through 1987. At the 10th Annual Grammy Awards in 1968, "Sgt. Pepper" won in the categories of Best Album Cover, Graphic Arts, Best Engineered Recording, Non-Classical and Best Contemporary Album. It also won Album of the