Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Areito (record label) Areito's counterpart in eastern Cuba is Siboney. Both imprints, Areito and Siboney, were discontinued by EGREM in 1996. EGREM's studios in Havana are still called "Estudios Areito". During the mid to late 1960s, the international distribution of Areito LPs and EPs was handled by Palma, a short-lived imprint organized by EGREM. In the 1970s, Palma was replaced by Guamá, an imprint launched by EGREM to commercialize Cuban music around the world. Areito (record label) Areito is a Cuban record label founded in 1964 as the primary imprint of EGREM, which is based in Havana. Areito is named after the recording