Sgt. Pepper's Lonely Hearts Club Band "Being for the Benefit of Mr. Kite!" and "A Day in the Life". Producer George Martin and engineer Geoff Emerick helped realise the group's ideas by approaching the studio as an instrument, applying orchestral overdubs, sound effects and other methods of tape manipulation. Recording was completed on 21 April 1967. The cover, depicting the Beatles posing in front of a tableau of celebrities and historical figures, was designed by the British pop artists Peter Blake and Jann Haworth. "Sgt. Pepper" is regarded by musicologists as an early concept album that advanced the use of extended form in popular music while
Sgt. Pepper's Lonely Hearts Club Band (film) and producer of the film's soundtrack album. Before the film's release, Robin Gibb of the Bee Gees announced: "There is no such thing as the Beatles now. They don't exist as a band and never performed "Sgt Pepper" live in any case. When ours comes out, it will be, in effect, as if theirs never existed." Mr. Kite (George Burns), the elderly mayor of the wholesome small town of Heartland, recounts the history of Heartland's celebrated marching band, Sgt. Pepper's Lonely Hearts Club Band, which brought happiness through its music, even causing troops in World War I to stop fighting.