Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles (album) Spotify and iTunes. On release, "The Beatles" gained highly favourable reviews from the majority of music critics. Others bemoaned its length or found that the music lacked the adventurous quality that had distinguished "Sgt. Pepper". According to the author Ian Inglis: "Whether positive or negative, all assessments of "The Beatles" drew attention to its fragmentary style. However, while some complained about the lack of a coherent style, others recognized this as the album's "raison d'être"." In "The Observer", Tony Palmer wrote that "if there is still any doubt that Lennon and McCartney are the greatest songwriters since Schubert", the album