Sérgio Mendes Ertegun, had low sales. Richard Adler suggested that Mendes and the group sing in English, as well as Portuguese that Mendes had demanded, and Adler sought new English-based material such as "Going Out of My Head" by Teddy Randazzo and Bobby Weinstein. In order to sing these songs properly in English, Adler suggested that the group find two American girl singers who would sing in both English and Portuguese. Adler called his friend Jerry Dennon, and A&M Records founders Herb Alpert and Jerry Moss, and arranged for an audition for Mendes' new group, which was dubbed "Brasil '66.'" Alpert and
Herb Alpert his debut album, "The Lonely Bull" by "Herb Alpert & the Tijuana Brass". Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. The title cut reached No. 6 on the "Billboard" Pop Singles chart. This was A&M's first album with the original release number being #101, although it was recorded at Conway Records. For this album and subsequent releases, Alpert recorded with the group of L.A. session musicians known as The Wrecking Crew, whom he holds in high regard. By the end of 1964, because of a growing demand for live appearances by the