2012 Summer Olympics marketing stylish designs. The kits consist of performance suits, podium suits, villagewear, and the uniform worn during the Opening and Closing Ceremony. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots,
Olympic Broadcasting Services integrated data, a news channel, live streams and on-demand video. Rio 2016 represented the most television coverage of any previous Olympic Games, with nearly 350,000 total hours broadcast globally, far exceeding the 200,000 hours that were broadcast for the London 2012 Games. Additionally, coverage was aired across more platforms than ever before, as more than 500 television channels and 250 digital outlets conveyed the Olympic Games around the world. The number of hours of coverage available on digital platforms nearly doubled that of traditional television, representing more than two and a half times of what was achieved for London 2012