2012 Summer Olympics headline typeface" rather than elegance or readability in long sections of text. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held. The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced. Two stories have been
Mario & Sonic at the Olympic Games discussions, the idea was not acted on as it lacked a setting that would give the game "an exclamation mark". The idea of an Olympic setting for the mascots originated after Sega was awarded the Beijing 2008 Olympic license approximately a year later. The developer adopted the IOC's mission to promote a sporting spirit and wanted to interest young people in the Olympics with its newly acquired license. The corporation decided to base the sports game around its characters that "young people love and are very iconic" instead of creating a more realistic simulation. Sega then requested Nintendo for permission