Small pratincole pratincole can be briefly confused in flight with swifts or swallows. This bird has short legs, long pointed wings and a short tail. Its short bill is an adaptation to aerial feeding. On the ground, it looks mainly pale grey (hence "lactea", milky). The crown of the head is brown. The wings are grey above with black primaries and black and white bars at the rear edge of the inner flight feathers. The underwings are mainly black. The tail is white with a black terminal triangle. The belly is white. The most unusual feature of the pratincoles is that although
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture