The History of the Standard Oil Company The History of the Standard Oil Company The History of the Standard Oil Company is a 1904 book by journalist Ida Tarbell. It is an exposé about the Standard Oil Company, run at the time by oil tycoon John D. Rockefeller, the richest figure in American history. Originally serialized in nineteen parts in "McClure's" magazine, the book is a seminal example of muckraking, and inspired many other journalists to write about trusts, large businesses that (in the absence of strong antitrust laws in the 19th century) attempted to gain monopolies in various industries. "The History of the Standard Oil Company"
Standard Oil Co. of New Jersey v. United States significant constraint on competition by mere virtue of their size and market power, as implied by the Antitrust Act. Over a period of decades, the Standard Oil Company of New Jersey had bought up virtually all of the oil refining companies in the United States. Initially, the growth of Standard Oil was driven by superior refining technology and consistency in the kerosene products (i.e., product standardization) that were the main use of oil in the early decades of the company's existence. The management of Standard Oil then reinvested their profits in the acquisition of most of the refining capacity in