History of British newspapers to those being employed by News International. Even though the last major British news office, Reuters, left in 2005, the term "Fleet Street" continues to be used as a metonym for the British national press. "The Independent" was first published on 7 October 1986. The paper was created at a time of fundamental change and attracted staff from the two Murdoch broadsheets who had chosen not to move to the new headquarters in Wapping. Launched with the advertising slogan "It is. Are you?", and challenging "The Guardian" for centre-left readers, and "The Times" as a newspaper of record, it reached
Slogan slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing. A slogan can be a few simple words used to form a phrase that can be used in a repetitive manner. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan 'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on