Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Learning How to Love You composer Herb Alpert and Jerry Moss in 1962, had a reputation as an "artist-friendly" international record company, a factor that led to George Harrison agreeing terms with A&M to serve as distributors for his Dark Horse Records label in May 1974. Artists such as Ravi Shankar, Splinter, Stairsteps and Attitudes had all recorded for Dark Horse before Harrison was able to sign with A&M as a Dark Horse act himself, following the expiration of his contract with EMI-affiliated Apple Records in January 1976. Around that time, Harrison and Alpert were working in neighbouring studios at A&M's recording facility on La