Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
White Pepper AM radio staples for its inspiration. The title is said to be a tip of the hat to The Beatles, combining "Sgt. Pepper's" and "The White Album" into one name, and the cover to Edward Weston's "Pepper No. 30". The band helped promote the album by performing "Exactly Where I'm At" on the "Late Show with David Letterman". The track "Even If You Don't" was made into a music video and directed by Trey Parker and Matt Stone of "South Park" fame. According to Dean Ween (Mickey Melchiondo), he and Gene Ween (Aaron Freeman) are good friends of Parker and