Paralympic Games hinted that the IPC might put greater scrutiny on broadcasters at future editions of the Paralympics (or may strip NBC of its broadcast rights), by stating that "if we find our values don’t fit, we’ll have to go somewhere else." NBC would pick up broadcast rights to the 2014 and 2016 Paralympics, promising significantly increased coverage than before. A 2010 study by the University of British Columbia (UBC) on the Olympic Games Impact (OGI), showed that of roughly 1,600 Canadian respondents, 41–50 percent believed the 2010 Paralympic and Olympic Games in Vancouver, British Columbia, Canada triggered additional accessibility of buildings,
Paralympic World Cup Prior to 2011, the credit card company Visa was the title sponsor for the event. In 2011, the event's title sponsor was BT (British Telecommumications plc). For 2011, Channel 4 is the host broadcaster. Paralympic World Cup The Paralympic World Cup is an annual international multi-sport event for elite athletes with a disability, that has been hosted in Manchester, England, since 2005. It is organized by the British Paralympic Association (BPA) in coordination with the International Paralympic Committee (IPC). Since 2010, athletes are divided into four teams: Great Britain, Europe, Americas and one team with the rest of the world.