Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Jaguar (beverage) leading brands of the Russian ready to drink beverage market, with a share of 8% of that market. In 2010, the alcohol content of Jaguar was reduced from 9% to 7% in order to meet with new regulations regarding "beer and carbonated alcoholic produce" (although the 9% version is still being produced and marketed as "Jaguar Ultra", but it isn't produced by Russian manufacturers, available only via import from IBB's factories). However, Russian site feature "Ultra Light" version, which has 7,2% alcohol content. Alcohol-free versions of Jaguar drink, which use PETE bottles instead of aluminium bottles of same volume, are