Kappaphycus alvarezii Kappaphycus alvarezii Kappaphycus alvarezii, the elkhorn sea moss, is a species of red algae. It is one of the most important commercial sources of carrageenans, a family of gel-forming, viscosifying polysaccharides. Farming methods affect the character of the carrageenan that can be extracted from the seaweed. This alga grows to two meters long and is green or yellow in color. It is very fast-growing, known to double its biomass in 15 days. Different carrageenan types differ in composition and conformation, resulting in a wide range of rheological and functional properties. Carrageenans are used in a variety of commercial applications as
Purple Strategies Analysis, which is known for its research on "Walmart moms". Momentum Analysis' founder Margie Omero joined Purple Strategies as a managing director of the company's research division, Purple Insights, continuing her research on female consumers. Purple Strategies Purple Strategies is an American communications firm headquartered in Alexandria, Virginia and founded in 2008. The name Purple Strategies reflects the company's bipartisan blend of strategists from both "blue" and "red" political backgrounds. Purple Strategies also operates a subsidiary, a reputation management firm Citizen2. Purple Strategies is a bipartisan communications firm that offers services in strategic communication, public affairs, issue advocacy, public opinion