Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Orbitz (drink) Orbitz (drink) Orbitz is the product name of a discontinued noncarbonated fruit-flavored beverage, made by The Clearly Food & Beverage Company of Canada, makers of Clearly Canadian. It was introduced 1997 and quickly disappeared due to poor sales. Made with small floating edible balls, the drink was marketed as a "texturally enhanced alternative beverage" but some consumers compared it to a portable lava lamp. The small balls floated due to their nearly equal density to the surrounding liquid, and remained suspended with assistance from an ingredient known as gellan gum. The gellan gum provided a support matrix—something like a microscopic