EastEnders: E20 to complaints from viewers about the length of some of the episodes in series 1. Series 3 began production in May 2011, and took about four weeks to film. Unlike "EastEnders", "E20" uses incidental music, which Scott Matthewman of "The Stage" said makes it feel like an episode of "Hollyoaks", a Channel 4 soap opera targeted at a teen audience. A remix of the "EastEnders" theme tune was created for the series, with members of the public submitting remixes in a competition held on the BBC website. The competition opened on 11 November 2009 and was officially launched on 13
BBC television drama oversaw the rise of more populist continuing drama series, however, encouraged by the ratings-chasing strategy of the then Controller of BBC1, his friend Michael Grade. It was during Powell's tenure that the BBC launched the twice-weekly soap opera "EastEnders" (1985–present) and the medical drama "Casualty" (1986–present), both of which remain linchpins of the BBC One schedule today and the highest-rated drama productions on BBC television. Indeed, "EastEnders" achieved phenomenal success in its early years, its Christmas Day 1986 episode earning a massive 30.15 million viewers, the highest British television audience of the 1980s.Aside from these continuing dramas, based in one