Jerry Moss Jerry Moss Jerome S. "Jerry" Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpeter and bandleader Herb Alpert. After graduating with a degree in English from Brooklyn College and a stint in the Army, Moss began his music career by promoting "16 Candles", a hit for the Crests on Coed Records. In 1960 he moved to California where he teamed up with Alpert, forming Carnival Records in 1962 and running the company from an office in Alpert's garage. Discovering that the name was already taken, they dubbed
Tommy LiPuma representative for Liberty Records which eventually acquired Imperial Records and its publishing catalog. From here, LiPuma began working in music publishing, but also produced demo sessions for young songwriters such as Jackie DeShannon, Randy Newman and P.J. Proby. In late 1964, LiPuma produced his first recording for release with fellow Clevelanders The O'Jays, yielding the Top 40 R&B hit, "Lipstick Traces". In 1965, Herb Alpert and Jerry Moss hired him to be the first staff producer for their A&M label. Over the next four years, he produced the Top 40 hits, "Guantanamera" for the Sandpipers, "The More I See You"