2012 Summer Olympic development £400,000, as a representation of the number 2012, with the Olympic Rings embedded within the zero. The same logo was used for the first time for both the Olympic and Paralympic games. The standard colours are green, magenta, orange and blue. The logo colours were modified to allow the incorporation of a variety of colours, including the Union Flag to promote the handover ceremony. Sebastian Coe at the launch of the logo said:The logo builds upon everything that the organising committee has said about reaching out and engaging young people, which is where our challenge is over the next five
Around the Rings Rings and the Olympics when Ed Hula became the first New Media journalist accredited for the Games. During that time, Around the Rings developed an events arm with its Newsmaker Breakfast series. These networking events provide the opportunity for journalists, sports marketers and others with an interest in the Games to meet and talk in an informal setting. Guests have included Jacques Rogge, then president of the European Olympic Committees, Gianna Angelopoulos-Daskalaki of Athens 2004, Prince Albert of Monaco, U. S. Olympic Committee presidents, Dmitry Chernyshenko of Sochi 2014, athletics great Sergey Bubka, NBC Olympics chief Dick Ebersol and many