3 Words "3 Words" for the first time with will.i.am during her one-off special for ITV, "Cheryl Cole's Night In". A reporter of "The Daily Mail" said Cole "[performed in] a glamorous flowing Kate Bush-esque black gown a duet of her latest single '3 Words'." In January 2010, Cole flew to Germany to perform "3 Words" at the German award ceremony DLD Starnight, which took place at the Haus der Kunst in Munich. She also performed the song as part of a four-song set at BBC Radio 1's "Big Weekend" as well as performing at the De Grisogono jewellery dinner party at
3 Words About This Love", which Gill described as being "a fear that others are bent on destroying her relationship, so 'the less they know, the less they judge'." "3 Words" is a dance-pop and R&B album that explores a variety of genres including modern pop with elements of '90s throwback music. The album's production is characterised as being "restrained" in its arrangements with heavy beats built over "light piano-style motifs and acoustic guitar elements", according to Mike Diver of the BBC. When asked about the album's title Cole revealed she had already contemplated an album title which contained the phrase "3