Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Herb Alpert the same song. In 2007, Alpert and his wife (Lani Hall) began performing and recording with a new band made up of Bill Cantos on keyboards, Hussain Jiffry on bass, and Michael Shapiro on drums. Eventually they signed with Concord Records and released a live album in the summer of 2009, "Anything Goes", Alpert's first release of new material since 1999's "Herb Alpert and Colors". They followed it up with a studio album, "I Feel You", released in February 2011. Both albums feature eclectic jazz renditions of pop classics along with a handful of original compositions. In 2013, he released