3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words of 62 out of 100 on Metacritic based on 6 reviews. "The Guardian" gave the album three stars out of five but felt it was "ultimately too tentative and slight to be more than a footnote in Cheryl's unstoppable celebrity story." Tom Ewing argues, "Parts of this album never pass beyond conservative pleasantries. But the shift in sound was still necessary." The review further described "3 Words" as "a low-key, shadowy kind of pop record, whose best songs rarely take immediate hold." Kim Dawson of "Daily Star" felt the album was "another victory" for Cheryl, arguing that "the simple 90s