2012 Summer Olympics marketing stylish designs. The kits consist of performance suits, podium suits, villagewear, and the uniform worn during the Opening and Closing Ceremony. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots,
Mario & Sonic at the London 2012 Olympic Games consumers happy with it?" A sequel was officially announced with a joint press release by Sega and Nintendo on April 21, 2011, after its predecessors sold over 19 million units combined. It is an official video game of the 2012 Summer Olympic Games and is licensed by the International Olympic Committee (IOC) through exclusive licensee International Sports Multimedia. Early in its software developmental stages, a peripheral was considered to launch alongside the game. Both versions was developed by Sega Sports Japan and is published by Nintendo for Japan and by Sega for North America, and Europe. According to gaming magazine