Great Britain at the 1924 Winter Olympics Great Britain at the 1924 Winter Olympics The United Kingdom of Great Britain and Northern Ireland competed as Great Britain at the 1924 Winter Olympics in Chamonix, France. Based on medal count, this was Great Britain's best ever performance at a Winter Olympic Games until the 2014 games were held in Sochi in Russia. On February 3rd, Great Britain won two medals on one day. This was not to be bettered until the 2018 games when 3 medals were won on one day. The top two teams (highlighted) advanced to the medal round. Results from the group round (Canada-Sweden and
Winter Olympic Games speed skiing, bandy and skijoring, were demonstration sports but never incorporated as Olympic sports. The rise of television as a global medium for communication enhanced the profile of the Games. It generated income via the sale of broadcast rights and advertising, which has become lucrative for the IOC. This allowed outside interests, such as television companies and corporate sponsors, to exert influence. The IOC has had to address numerous criticisms over the decades like internal scandals, the use of performance-enhancing drugs by Winter Olympians, as well as a political boycott of the Winter Olympics. Nations have used the Winter (as