Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Herb Alpert Tijuana Brass, Alpert auditioned and hired a team of crack session men. Alpert used to tell his audiences that his group consisted of "Four lasagnas, two bagels, and an American cheese": John Pisano (electric guitar); Lou Pagani (piano); Nick Ceroli (drums); Pat Senatore (bass guitar); Tonni Kalash (trumpet); Herb Alpert (trumpet and vocal); and Bob Edmondson (trombone). The band debuted in 1965, and became one of the highest-paid acts then performing, having put together a complete revue that included choreographed moves and comic routines written by Bill ("José Jiménez") Dana. An album or two was released each year throughout the