Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Christmas Album (Herb Alpert album) cadre of musicians: Nick Ceroli (drums/percussion), Bob Edmondson (trombone), Tonni Kalash (trumpet), Lou Pagani (keyboards), John Pisano (guitars/mandolin) and Pat Senatore (bass). Perennial sideman, Julius Wechter, appears on marimba and percussion. Alpert provides lead vocals on "The Christmas Song" and "The Bell That Couldn't Jingle," and there are also appearances by a studio choir and string instruments, arranged by Shorty Rogers. Christmas Album (Herb Alpert album) Christmas Album is a late-1968 album by Herb Alpert & the Tijuana Brass. It was the group's eleventh release. The LP edition of the album was issued twice. The original edition had the cover