Sérgio Mendes Ertegun, had low sales. Richard Adler suggested that Mendes and the group sing in English, as well as Portuguese that Mendes had demanded, and Adler sought new English-based material such as "Going Out of My Head" by Teddy Randazzo and Bobby Weinstein. In order to sing these songs properly in English, Adler suggested that the group find two American girl singers who would sing in both English and Portuguese. Adler called his friend Jerry Dennon, and A&M Records founders Herb Alpert and Jerry Moss, and arranged for an audition for Mendes' new group, which was dubbed "Brasil '66.'" Alpert and
Record label Record label A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; also conducting talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name,