Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Herb Alpert recording industry as executives and the Grammy Lifetime Achievement Award in 2007. In May 2000, Alpert was awarded an honorary doctorate from Berklee College of Music. For his contribution to the recording industry, Alpert has a star on the Hollywood Walk of Fame at 6929 Hollywood Blvd in 1977. Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock and Roll Hall of Fame on March 13, 2006 as non-performer lifetime achievers for their work at A&M. Alpert received the "El Premio "Billboard"" for his contributions to Latin music at the