Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band placement of random gibberish in the run-out groove, is one of the album's defining features. In Mark Lewisohn's opinion, "Sgt. Pepper" represents the group's last unified effort, displaying a cohesion that would begin deteriorating immediately following the album's completion and that had entirely disappeared by the release of "The Beatles" in 1968. Martin recalled in 1987 that throughout the making of "Sgt. Pepper", "There was a very good spirit at that time between all the Beatles and ourselves. We were all conscious that we were doing something that was great." He said that while McCartney effectively led the project, and