Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
The Beatles (album) and alternative music genres". In early 2013, the Recess Gallery in New York City's SoHo neighbourhood presented "We Buy White Albums", an installation by artist Rutherford Chang. The piece was in the form of a record store in which nothing but original pressings of the LP was on display. Chang created a recording in which the sounds of one hundred copies of side one of the LP were overlaid. As it was their first studio album in almost eighteen months (and coming after the success of "Sgt. Pepper's Lonely Hearts Club Band") expectations were high at the time of the