Ellery Queen's Mystery Magazine selling more than 90,000 copies, which is far beyond Dannay and the publisher’s expectation. Since then, "EQMM" has become the Amwtican leading magazine of the genre and is credited with setting the standard for the modern crime and mystery short stories and keeping short stories of the genre alive and flourish. Frederic Dannay served as editor-in-chief for EQMM for more than 40 years. As an editor, Dannay set his goal to establish a more respectful reputation for mysteries and keep the genre strong. Dannay explained his manifesto for "Ellery Queen's Mystery Magazine" as being to "raise the sights of mystery
Pen name A. Heinlein wrote stories under pseudonyms of Anson MacDonald (a combination of his middle name and his then-wife's maiden name) and Caleb Strong so that more of his works could be published in a single magazine. Stephen King published four novels under the name Richard Bachman because publishers didn't feel the public would buy more than one novel per year from a single author. Eventually, after critics found a large number of style similarities, publishers revealed Bachman's true identity. Sometimes a pen name is used because an author believes that their name does not suit the genre he or she