Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Herb Alpert several groups including one-time A&M band Soul Asylum and by comedian Pat Cooper for his album "Spaghetti Sauce and Other Delights". The singles included the title cut, "Lollipops and Roses", and "A Taste of Honey". The latter won a Grammy Award for Record of the Year. "Going Places" produced four more singles: "Tijuana Taxi", "Spanish Flea", "Third Man Theme", and "Zorba the Greek". "Tijuana Taxi" and "Spanish Flea" would be used in the 1966 Academy Award-winning animated short "A Herb Alpert and the Tijuana Brass Double Feature". The Brass covered the Bert Kaempfert tune "Happy Trumpeter", retitling it "Magic Trumpet".