Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Cultural impact of the Beatles in avant-garde composers such as Karlheinz Stockhausen and John Cage, similarly informed the recording of "Strawberry Fields Forever" and "Sgt. Pepper". Quoting a composer from the UCLA School of Music, "Time" magazine's appreciation of "Sgt. Pepper" recognised the Beatles as having adopted concepts first pioneered by the Cologne group, thereby making an "enormous contribution to electronic music". The Beatles were the first entertainment act to stage a large stadium concert. At Shea Stadium in New York City on Sunday, 15 August 1965, the group opened their 1965 North American tour to a record audience of 55,600. The event sold out