Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
A Herb Alpert and the Tijuana Brass Double Feature A Herb Alpert and the Tijuana Brass Double Feature A Herb Alpert and the Tijuana Brass Double Feature is a 1966 short animated film featuring two songs from the Herb Alpert and the Tijuana Brass album "Going Places". The film won the Academy Award for Best Animated Short Film in 1967. It was written and direct by John and Faith Hubley, who had previously won for "Moonbird" and "The Hole". It is considered to be an early prototypical example of a music video, and has not been released onto home media. The film was produced by Paramount Pictures. Emery Hawkins