3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
Lights Out, Words Gone Lights Out, Words Gone "Lights Out, Words Gone" is the second single by British rock band Bombay Bicycle Club from their third studio album, "A Different Kind of Fix". Through Island Records, the single was released on 14 October 2011 as a digital download in the United Kingdom. The song peaked to number 89 on the UK Singles Chart. A music video to accompany the release of "Lights Out, Words Gone" was first released onto YouTube on 6 October 2011 at a total length of three minutes and forty-two seconds. The singer Lucy Rose has also contributed vocals on the