Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band York Review of Books", credited the Beatles with possessing a "magic of genius" akin to Mozart and characterised "Sgt. Pepper" as a harbinger of a "golden Renaissance of Song". "Time" quoted musicologists and avant-garde composers who equated the standard of the Beatles' songwriting to Schubert and Schumann, and located the band's work to electronic music; the magazine concluded that the album was "a historic departure in the progress of music – any music". In his appreciation of the Beatles in the journal "Partisan Review", Richard Poirier wrote: "listening to the "Sgt. Pepper" album one thinks not simply of the history