Riverside (Norwich) across the country including the Xscape brand. Riverside (Norwich) Riverside is an area in the city of Norwich in the English county of Norfolk along the east bank of the River Wensum. Very close to the Central Business District, it lies between the river and the Great Eastern Main Line, with Norwich station at the northern end and Norwich City's Carrow Road stadium at the southern end. The area was historically an industrial area with the river being Norwich's link to the coast. Companies such as engineering firm Boulton & Paul developed on the site. The engineering works closed in
Norwich City F.C. having been taken to Carrow Road as a child by his English mother, though he turned down an opportunity to become an investor in the club in 2010. BT Sport Presenter Jake Humphrey, who was born in Peterborough but moved to Norwich with his family at the age of nine, is another celebrity supporter. Also Sky Sports presenter Simon Thomas, who is Vice-President of the Norwich City Supporters Trust, Norfolk-born musician, model and media personality Myleene Klass and Labour ex-politician Ed Balls. Journalist and broadcaster Sir David Frost also declared his love for The Canaries during his lifetime. Norwich City