The Archers in in London on 27 July 2012, where the theme tune was played at the beginning of a segment celebrating British culture: the sound of a radio could be heard being tuned in as "Barwick Green" was played. BBC Radio 4 Extra ran an occasional short supplement, "Ambridge Extra", between 2011 and 2013, featuring characters away from the Ambridge environs. Series 1 and 2 had 26 episodes and series 3, 4 and 5 had 20. The reason offered for non-renewal was limited resources. Two organisations dedicated to the programme were established in the 1990s. Archers Addicts was the official body,
This Is the Six Radio 1 – subsequently playing it twice in the same show due to high demand. Later that day, While She Sleeps released a music video and free download for the track on the "Kerrang!" website. On 17 April Carter premiered the title track "This Is the Six" on his BBC Radio 1 show. Alongside a music video, the track was released as the first single from the album on 13 May 2012. The following day, the single was played by Fearne Cotton and Nick Grimshaw on their respective BBC Radio 1 shows. In contrast to their appearances on Carter's show