Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
The Beatles the band's entourage are sometimes given the informal title of "fifth Beatle". As their enormous popularity grew into the frenzy dubbed "Beatlemania" in 1963, they acquired the nickname "the Fab Four", and by early 1964 became international stars, leading the "British Invasion" of the United States pop market. From 1965 onwards, the Beatles produced increasingly innovative recordings, including the albums "Rubber Soul" (1965), "Revolver" (1966), "Sgt. Pepper's Lonely Hearts Club Band" (1967), "The Beatles" (also known as the "White Album", 1968) and "Abbey Road" (1969). In 1968, they founded Apple Corps, a multi-armed multimedia corporation. After breaking up in 1970,