Jerry Moss Jerry Moss Jerome S. "Jerry" Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpeter and bandleader Herb Alpert. After graduating with a degree in English from Brooklyn College and a stint in the Army, Moss began his music career by promoting "16 Candles", a hit for the Crests on Coed Records. In 1960 he moved to California where he teamed up with Alpert, forming Carnival Records in 1962 and running the company from an office in Alpert's garage. Discovering that the name was already taken, they dubbed
Herb Alpert his debut album, "The Lonely Bull" by "Herb Alpert & the Tijuana Brass". Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. The title cut reached No. 6 on the "Billboard" Pop Singles chart. This was A&M's first album with the original release number being #101, although it was recorded at Conway Records. For this album and subsequent releases, Alpert recorded with the group of L.A. session musicians known as The Wrecking Crew, whom he holds in high regard. By the end of 1964, because of a growing demand for live appearances by the