Cruella de Vil Smedly would not sell it to her and that her mother Malevola demands it. She is an archetypal corporate villain who will seize on any scheme to make money, including drilling oil from the swamp near Dearly farm (thereby polluting it), buying Kanine Krunchies and replacing the nutritious ingredients with sawdust and chalk or sending Jasper and Horace to drive out the owners of Mom and Pop's Grocery Store so she can buy it herself. In the Christmas episode, "A Christmas Cruella", since she was a child, Cruella wanted a Dalmatian puppy, but her parents always go on vacations, leaving
Cruella de Vil the Underworld, too. Hook then pressed her about the book's whereabouts, which Cruella was surprisingly forthcoming about. She knew they would eventually figure out the truth even if she lied, and then told them that she put the book in the River of Souls. Cruella was later dethroned by Arthur who then ruled the Underworld for fifty years as she became a depressed and bitter woman who drank in the local bar with Sir Mordred. In the seventh season, the Wish Realm version of Cruella becomes an accomplice to Rumplestiltskin. Real Cruella can be seen in Regina's memories in "Leaving