Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
William Roger "Bill" Moss wife for the rest of his life. They had four children, Loren C. Moss, Daniel C. Moss, William R. Moss III and Elynor R. Moss. For the next three years, Bill and Ruth Moss were to own and operate a restaurant, Nassau Daddy's Pit Barbecue, which specialized in barbecue items. Moss recorded a few songs musically, including the 1969 song 'Sock it to 'em, soul brother'. In 1970, Moss founded his own record label, Capsoul, which was designed to be the Columbus alternative to Detroit's Motown. After traveling the country for years to promote his record label, Moss became an