Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Trocadero (drink) Trocadero (drink) Trocadero, also known as Troca, is an apple and orange flavoured Swedish soda containing caffeine. It was launched in Sweden in the summer of 1953 by Saturnus AB in Malmö, Sweden. Trocadero has been especially popular in Norrland, the northern part of Sweden, and has therefore been called the "national beverage of Norrland". Trocadero was introduced by Nils-Håkan Håkansson at Saturnus AB, and according to his grandson Edward Liepe, the name Trocadero comes from either Place du Trocadéro or Café du Trocadéro, both located in Paris. The same year Trocadero was introduced, the ban of cola drinks was