Museum of Sierra Ski History and 1960 Winter Olympics Museum of Sierra Ski History and 1960 Winter Olympics The Museum of Sierra Ski History and 1960 Winter Olympics, located in Tahoe City, California, is focused on the heritage of skiing in the Sierra Nevada mountains of California and Nevada. The museum's exhibits include photos and memorabilia about the history of skiing up through the 1960 Winter Olympics, which were held in nearby Squaw Valley, California. Displays include ski equipment, posters, trophies, clothing and local athlete profiles. Official Olympic items include skis, racing bibs, official results, and promotional literature. Olympic participation mementos include exhibited banners, souvenirs and spectator memorabilia. There
Olympic Games Berlin were the first Games to be broadcast on television, though only to local audiences. The 1956 Winter Olympics were the first internationally televised Olympic Games, and the following Winter Games had their broadcasting rights sold for the first time to specialised television broadcasting networks—CBS paid US$394,000 for the American rights, and the European Broadcasting Union (EBU) allocated US$660,000. In the following decades the Olympics became one of the ideological fronts of the Cold War. Superpowers jockeyed for political supremacy, and the IOC wanted to take advantage of this heightened interest via the broadcast medium. The sale of broadcast rights