Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Herb Alpert several groups including one-time A&M band Soul Asylum and by comedian Pat Cooper for his album "Spaghetti Sauce and Other Delights". The singles included the title cut, "Lollipops and Roses", and "A Taste of Honey". The latter won a Grammy Award for Record of the Year. "Going Places" produced four more singles: "Tijuana Taxi", "Spanish Flea", "Third Man Theme", and "Zorba the Greek". "Tijuana Taxi" and "Spanish Flea" would be used in the 1966 Academy Award-winning animated short "A Herb Alpert and the Tijuana Brass Double Feature". The Brass covered the Bert Kaempfert tune "Happy Trumpeter", retitling it "Magic Trumpet".