2012 Summer Olympic development £400,000, as a representation of the number 2012, with the Olympic Rings embedded within the zero. The same logo was used for the first time for both the Olympic and Paralympic games. The standard colours are green, magenta, orange and blue. The logo colours were modified to allow the incorporation of a variety of colours, including the Union Flag to promote the handover ceremony. Sebastian Coe at the launch of the logo said:The logo builds upon everything that the organising committee has said about reaching out and engaging young people, which is where our challenge is over the next five
Olympic emblem Olympic emblem Each Olympic Games has its own Olympic emblem, which is a design integrating the Olympic rings with one or more distinctive elements. They are created and proposed by the Organising Committee of the Olympic Games (OCOG) or the National Olympic Committee (NOC) of the host country. It is the responsibility of the International Olympic Committee (IOC) to approve Olympic emblems for the Olympic games. The Olympic emblems are used in promotional materials, by sponsors of the Olympics, on the uniforms of every Olympic competitor. All emblems are the property of the IOC. The emblem draws on various elements