Sgt. Pepper's Lonely Hearts Club Band "Being for the Benefit of Mr. Kite!" and "A Day in the Life". Producer George Martin and engineer Geoff Emerick helped realise the group's ideas by approaching the studio as an instrument, applying orchestral overdubs, sound effects and other methods of tape manipulation. Recording was completed on 21 April 1967. The cover, depicting the Beatles posing in front of a tableau of celebrities and historical figures, was designed by the British pop artists Peter Blake and Jann Haworth. "Sgt. Pepper" is regarded by musicologists as an early concept album that advanced the use of extended form in popular music while
The Beatles (album) group should have released a single album instead. Nonetheless, "The Beatles" reached No. 1 on the charts in both the United Kingdom and the United States, and has since been viewed by some critics as one of the greatest albums of all time. By 1968, the Beatles had achieved commercial and critical success. The group's mid-1967 release, "Sgt. Pepper's Lonely Hearts Club Band", was number one in the UK for 27 weeks, through to the start of February 1968, having sold 250,000 copies in the first week after release. "Time" magazine declared that "Sgt. Pepper's" constituted a "historic departure in