Jerry Moss Jerry Moss Jerome S. "Jerry" Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpeter and bandleader Herb Alpert. After graduating with a degree in English from Brooklyn College and a stint in the Army, Moss began his music career by promoting "16 Candles", a hit for the Crests on Coed Records. In 1960 he moved to California where he teamed up with Alpert, forming Carnival Records in 1962 and running the company from an office in Alpert's garage. Discovering that the name was already taken, they dubbed
Herb Alpert Ukraine) and Romania. His father, although a tailor by trade, was also a talented mandolin player. His mother taught violin at a young age. His older brother David was a talented young drummer. Herb began trumpet lessons at the age of eight and played at dances as a teenager. Acquiring an early wire recorder in high school, he experimented on this crude equipment. After graduating from Fairfax High School in 1952, he joined the United States Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing