Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band conceptually connected. Lennon agreed and in 1980 he commented: ""Sgt. Pepper" is called the first concept album, but it doesn't go anywhere ... it works because we "said" it worked." He was especially adamant that his contributions to the LP had nothing to do with the Sgt. Pepper concept. Further, he suggested that most of the other songs were equally unconnected, stating: "Except for Sgt. Pepper introducing Billy Shears and the so-called reprise, every other song could have been on any other album". In MacFarlane's view, the Beatles "chose to employ an overarching thematic concept in an apparent effort to