Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Functional beverage non-alcoholic industry, which is worth $118.3 billion. In 2006, functional beverage consumption per capita rose to 66.4 gallons, while the carbonated soft drink sector saw a decline in per-capita consumption to 50.4 gallons (decreased from an average per-capita consumption of 192.5 gallons in 2006). Functional beverage industry players are generally categorized into four types: The functional beverage industry encompasses a wide range of varieties targeting different health-related concerns. One trend has been toward hybrid drinks, which are marketed as having benefits like thirst-quenching ability, with daily dosages of vitamins or other nutrients. Another trend is the rise of probiotics, exemplified