8 Out of 10 Cats Does Countdown as part of its 30th anniversary celebrations. Amongst the programmes that were chosen to be merged for the evening of specials, production teams on "Countdown" and "8 Out of 10 Cats" agreed to merge the two formats of their respective programmes together - the crossover between the two formats meant that "Countdown"s arrangement of games would be interspersed with "8 Out of 10 Cats"-style banter. As part of the merger, both Rachel Riley and Susie Dent assumed their roles from the programme, while Jimmy Carr took on the mantle of host, with both Sean Lock and Jon Richardson competing as
Whiskas well-known advertising slogan for Whiskas was "eight out of ten owners said their cat prefers it". After a complaint to the Advertising Standards Authority, this was changed to "eight out of ten owners who expressed a preference said their cat prefers it". The British panel show "8 out of 10 Cats" took its name from the slogan. The slogan has been much imitated – in the 1980s, Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person. Similarly, a 1987 TV advertisement for Pretty Polly in which