True Blue (Madonna song) in the video. The video was released at a time when she was going through a failed marriage with then husband actor Sean Penn. During this period, Madonna focused on more traditional fashion and attitudes and tried to appear more respectful of traditional gender roles. After shedding her trampy sex-kitten and boy-toy image with the "Live to Tell" music video, Madonna again adopted a new look for this video. Madonna attended aerobics classes at Hollywood health centre "The Sports Connection", which was responsible for her toned down look in the video. Sire Records decided to opt for a promotional device
Hollywood (Madonna song) shot. Rob Walker of "Slate" considered the video "interesting because Madonna has always been praised as much for her ability to market herself as for her actual talent as a singer and performer". However, he noted that "[the singer] can't even get an actual commercial right. Maybe Madonna really is over." A parody of the commercial which satirized at Madonna's age was featured on the ninth season of "MADtv". "Hollywood" was also remixed by American DJ duo Blow-Up. The remix was set to be included on Madonna's second remix album planned for 2004; however, it remained unreleased. A "Billboard" review