Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Going Places (Herb Alpert and the Tijuana Brass album) the Stars". The Piggly Wiggly supermarket chain also used it as a theme for its TV commercials. The group's title reverted to its original name for this album, after its second, third and fourth albums had been listed as "Herb Alpert's Tijuana Brass". While the first four Tijuana Brass albums had been done by Alpert backed by studio musicians, demands for live appearances had dictated that Alpert put together an actual touring band. The songs on this album are a mixture of sessions featuring Alpert's touring band and other session musicians, according to the liner notes in the Shout!Factory CD