Lauren Bacall in the script was originally much smaller, but during filming, her part was revised multiple times to extend it into the lead part that it became in the released film. Once released, "To Have and Have Not" catapulted Bacall into instant stardom, and her performance became the cornerstone of her star image, the impact of which extended into popular culture at large, even influencing fashion, as well as film-makers and other actors. Warner Bros. launched an extensive marketing campaign to promote the picture and to establish Bacall as a movie star. As part of the public relations push, Bacall made
The Fountainhead (film) were disputes between Rand, Vidor, and Warner Bros. throughout the production. Vidor wanted Humphrey Bogart to play Howard Roark, while Rand wanted Gary Cooper to play the part. Cooper was cast alongside Lauren Bacall as Dominique Francon, but Bacall was replaced by Patricia Neal. Cooper criticized Neal's audition as being badly acted, but she was cast against his judgment; during the production, Cooper and Neal began an affair. Rand completed her screenplay in June 1944. The setting of "The Fountainhead" is a collective society in which individuals and new ideas of architecture are not accepted, and all buildings must be