Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Herb Alpert Herb!" In the music video for Jeff Beck's 1985 single "Ambitious," directed by Jim Yukich, which depicts an array of real-life celebrities and lookalikes auditioning to perform with Beck, Alpert appears at the very end, rushing to the casting director's table and asking, "Am I too late?" On September 17, 2010, the TV documentary "Legends: Herb Alpert – Tijuana Brass and Other Delights" premiered on BBC4. Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert