Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Herb Alpert "The Dating Game", notably the tracks "Whipped Cream", "Spanish Flea", and "Lollipops and Roses". Despite the popularity of his singles, Alpert's albums outsold and outperformed them on the charts. Alpert and the Tijuana Brass won six Grammy Awards. Fifteen of their albums won gold discs, and fourteen won platinum discs. From the week ending October 16, 1965 through the week ending April 29, 1967, the group had at least one album in the Top 10, marking 81 consecutive weeks. For many of these weeks, more than one album registered in the Top 10. In 1966, over 13 million Alpert recordings