Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band the Beatles' "Rubber Soul" album. McCartney said he was highly impressed with the songs' "harmonic structures" and the choice of instruments used in Wilson's musical arrangements, and that these elements encouraged him to think the Beatles could "get further out" than the Beach Boys had. He added: "we were inspired by it and nicked a few ideas." According to author Kenneth Womack, the Beach Boys' subsequent release, the "Good Vibrations" single, was viewed by the Beatles and Martin as "a direct challenge" to their supremacy. McCartney identified "Pet Sounds" as his main musical inspiration for "Sgt. Pepper", although he said