3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words album was released to commercial and critical success. The album debuted at number one on the UK Albums Chart, selling 125,271 copies in its first week. The album also made appearances on the Irish, Australian and Swiss charts. In the UK the album was certified three times Platinum by the British Phonographic Industry and has since sold 1,000,000 copies in the country alone. Upon its release, "3 Words" received positive reviews from music critics, who commended its production, lyrics and themes. The album spawned three singles—"Fight for This Love", the title song and "Parachute"—with the lead single becoming the fastest-selling