Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band the preceding one. Martin said he spliced the sound of a chicken clucking at the end of the track to overlap with a guitar being tuned in the next one, making a seamless transition between the two songs. "Sgt. Pepper's Lonely Hearts Club Band (Reprise)" serves as a bookend for the album and a segue to its finale. The hard-rocking song was written after the Beatles' assistant, Neil Aspinall, suggested that since "Sgt. Pepper" opened the album, the fictional band should make an appearance near the end. The reprise omits the brass section from the title track and features a