Cruella de Vil Smedly would not sell it to her and that her mother Malevola demands it. She is an archetypal corporate villain who will seize on any scheme to make money, including drilling oil from the swamp near Dearly farm (thereby polluting it), buying Kanine Krunchies and replacing the nutritious ingredients with sawdust and chalk or sending Jasper and Horace to drive out the owners of Mom and Pop's Grocery Store so she can buy it herself. In the Christmas episode, "A Christmas Cruella", since she was a child, Cruella wanted a Dalmatian puppy, but her parents always go on vacations, leaving
Cruella de Vil rescue the recently deceased Killian Jones (Colin O'Donoghue), Cruella was among the deceased of whom they came across. In hopes of returning to life, Cruella appealed to Henry, the new Author, to use the quill to bring her back to life. Later, she helped Regina locate the grave of her lost love Daniel, who had since moved on to a better place. Mistaking David for James, Cruella made a move on him, then informed him of the hostility James held toward his brother. Cruella and James then hatched a plan to get out the Underworld by delivering Hades the child