Rabbit folklore as the trickster archetype, as he uses his cunning to outwit his enemies. The rabbit as trickster is a part of American popular culture, as Br'er Rabbit (from African-American folktales and, later, Disney animation) and Bugs Bunny (the cartoon character from Warner Bros.), for example. Anthropomorphized rabbits have appeared in film and literature, in "Alice's Adventures in Wonderland" (the White Rabbit and the March Hare characters), in "Watership Down" (including the film and television adaptations), in "Rabbit Hill" (by Robert Lawson), and in the "Peter Rabbit" stories (by Beatrix Potter). In the 1920s, "Oswald the Lucky Rabbit", was a
Oswald the Lucky Rabbit Universal Studios wanted to get into the cartoon business and needed a cartoon character of its own. So Disney's distributor Charles Mintz told Disney and Iwerks to create a new character they could sell to Universal. Wanting to make cartoons with an all-animated look, Disney signed a contract with Universal Studios leading to the creation of Oswald the Lucky Rabbit and Universal's first cartoon series. Work on both the character and series began soon after Disney moved his studio to Hyperion Avenue. Disney chose to make the character a rabbit since there were already two popular animated cats at the