3 Words (song) "3 Words" was praised by contemporary critics, who said it was "a sophisticated love song" and the "standout track" from the album. Its unconventional production abandons the use of "verse-chorus-verse" structure, instead opting for a throbbing buildup to a climax. The accompanying video, directed by Saam, features the singer in various fashion ensembles often contrasting colour with will.i.am, and paying homage to Madonna. It also makes use of split screen cinematography and camera effects for the transition of scenes. The song was promoted on "Cheryl Cole's Night In". The single was less commercially successful compared to its predecessor "Fight for
3 Words Words" before the title track was recorded. She had considered titles like "Three Syllables", although the strongest contender was "Unveiled" as Cole "felt like she didn't have any protection without the girls [Girls Aloud]" and because it correlated with the veil on the album cover. The album's cover was photographed by fashion photographer Nick Knight. It shows the singer bare-shouldered, looking over her shoulder in an veiled and be-flowered headpiece, the album's title tattooed on her skin. Knight said, "although she is photographed all the time by the paparazzi, she is not in front of the camera for a shoot