2012 Summer Olympics marketing stylish designs. The kits consist of performance suits, podium suits, villagewear, and the uniform worn during the Opening and Closing Ceremony. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots,
Mario & Sonic at the London 2012 Olympic Games was ideal for the once-rival mascots Sonic the Hedgehog and Mario. Sonic the Hedgehog is the protagonist of the video game series released by Sega in order to provide the company with a mascot to rival Nintendo's flagship character Mario in the early 1990s. Sean Ratcliffe, vice president of marketing at Sega of America commented on whether the "Mario & Sonic" series had a future past its second installment, "Mario & Sonic at the Olympic Winter Games". He said, "I think the key factor that decides the ongoing building of this franchise is basically success. Is the game successful? Are