Kynodesme Kynodesme A kynodesmē (, English translation: "dog tie") was a cord or string or sometimes a leather strip that was worn by some athletes in Ancient Greece and Etruria to prevent the exposure of the glans penis in public. It was tied tightly around the "akroposthion", the part of the foreskin that extended beyond the glans. The kynodesme was worn temporarily while in public and could be taken off and put back on at will. It could either be attached to a waist band to expose the scrotum, or tied to the base of the penis so that the penis
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal