2012 Summer Olympics marketing stylish designs. The kits consist of performance suits, podium suits, villagewear, and the uniform worn during the Opening and Closing Ceremony. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots,
2012 Summer Olympic development registered as a trade mark in addition to existing protection for the Olympic symbol and name. Further protective measures are proposed in forthcoming legislation, some of which have been seen as controversial. Trading Standards officers in the London Borough of Tower Hamlets have already seized unauthorised products. Mayor Ken Livingstone pledged the Games Organising Committee would make a profit. The costs for staging the Games (£2 billion) are funded from the private sector by a combination of sponsorship, merchandising, ticketing and broadcast rights. This budget is raised and managed by the London 2012 Organising Committee. Meanwhile, a further £9.3 billion