Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
A Herb Alpert and the Tijuana Brass Double Feature A Herb Alpert and the Tijuana Brass Double Feature A Herb Alpert and the Tijuana Brass Double Feature is a 1966 short animated film featuring two songs from the Herb Alpert and the Tijuana Brass album "Going Places". The film won the Academy Award for Best Animated Short Film in 1967. It was written and direct by John and Faith Hubley, who had previously won for "Moonbird" and "The Hole". It is considered to be an early prototypical example of a music video, and has not been released onto home media. The film was produced by Paramount Pictures. Emery Hawkins