Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
White Pepper AM radio staples for its inspiration. The title is said to be a tip of the hat to The Beatles, combining "Sgt. Pepper's" and "The White Album" into one name, and the cover to Edward Weston's "Pepper No. 30". The band helped promote the album by performing "Exactly Where I'm At" on the "Late Show with David Letterman". The track "Even If You Don't" was made into a music video and directed by Trey Parker and Matt Stone of "South Park" fame. According to Dean Ween (Mickey Melchiondo), he and Gene Ween (Aaron Freeman) are good friends of Parker and