Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Herb Alpert has been married to recording artist Lani Hall, who is one of the singers of the Sérgio Mendes band Brasil '66, and the singer of the hit "Never Say Never Again", of the James Bond movie of the same name. They have one daughter, actress Aria Alpert. Alpert was referenced in the first show of the fourth season of "Get Smart" where one of the code signals between Maxwell Smart and his contact was "Herb Alpert takes trumpet lessons from Guy Lombardo." (This was also the pivotal episode where Maxwell and 99 express their love for each other & in