Lauren Bacall in the script was originally much smaller, but during filming, her part was revised multiple times to extend it into the lead part that it became in the released film. Once released, "To Have and Have Not" catapulted Bacall into instant stardom, and her performance became the cornerstone of her star image, the impact of which extended into popular culture at large, even influencing fashion, as well as film-makers and other actors. Warner Bros. launched an extensive marketing campaign to promote the picture and to establish Bacall as a movie star. As part of the public relations push, Bacall made
Lauren Bacall with a picture opening could be represented there, standards had been so lowered" and didn't feel she had yet achieved the status of a major star, and was thereby unworthy of the honor: "I want to feel I've earned my place with the best my business has produced." At the time, Bacall was still under contract to 20th Century Fox. Following "How to Marry a Millionaire", she appeared in yet another CinemaScope comedy directed by Jean Negulesco, "Woman's World" (1954), which failed to match its predecessor's success at the box office. In 1955 a television version of Bogart's breakthrough film,