Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Zima (drink) Zima (drink) Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. Its production in the United States ceased in October 2008, but the product is still marketed in Japan. On June 2, 2017, MillerCoors announced a limited release of Zima for the US market. Zima means "winter" in Slavic languages. David Placek, at Lexicon Branding, working with the company's Russian linguist came up with