Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Album cover a design (a Leonardo sketch) could be seen. "Magical Mystery Tour" by the Beatles was first released as a double EP with a booklet between the records. "Sgt. Pepper" contained a cardboard sheet of images, and "The Beatles" (often referred to as the White Album) contained four large glossy photos of the individual Beatles along with a poster-sized collage. "Live at Leeds" by The Who also contained a generous supply of posters and printed material. "Led Zeppelin III" had a front cover that contained a revolving disc which brought different images into view through small cut-outs in the outer sleeve.