Record label done this. Historically, companies started in this manner have been re-absorbed into the major labels (two examples are American singer Frank Sinatra's Reprise Records, which has been owned by Warner Music Group for some time now, and musician Herb Alpert's A&M Records, now owned by Universal Music Group). Similarly, Madonna's Maverick Records (started by Madonna with her manager and another partner) was to come under control of Warner Music when Madonna divested herself of controlling shares in the company. Some independent labels become successful enough that major record companies negotiate contracts to either distribute music for the label or in
Herb Alpert 1960s. Alpert's band was featured in several TV specials, each one usually centered on visual interpretations of the songs from their latest album—essentially an early type of music videos later made famous by MTV. The first Herb Alpert and the Tijuana Brass special, sponsored by the Singer Sewing Machine Company, aired on April 24, 1967 on CBS. Alpert's style achieved enormous popularity with the national exposure The Clark Gum Company gave to one of his recordings in 1964, a Sol Lake number titled "The Mexican Shuffle" (which was retitled "The Teaberry Shuffle" for the television advertisements). In 1965, Alpert released