Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Beverage Brands that it was leaving Torbay. Its main product is WKD Original Vodka, which is the market leading ready to drink (RTD) alcoholic beverage in Ireland and the UK. WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core. It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008. Beverage Brands is the sixth largest manufacturer of RTDs in the world. The company is based off junction 11a of the M5, off the B4641 in Hucclecote. It was based in Torquay