Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Rise (Herb Alpert album) great musicians helping him bring the songs to fruition in the studio. Side One began with the song, "1980", an instrumental theme written by Herb Alpert which NBC Sports executive Don Ohlmeyer had originally commissioned for the network's planned coverage of the Summer Olympics in Moscow, but was used seven years later for as the official theme song for NBC's telecast of the 1986 FIFA World Cup in Mexico. Song number 2 was the title track, "Rise", a #1 hit written by Andy Armer and Randy "Badazz" Alpert. Song number 3 was, "Behind The Rain" written by Herb Alpert. The