Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Zima (drink) to try it. "Brandweek" magazine reported that at Zima's peak in 1994, 1.2 million barrels of the beverage were sold. Originally popular among young women, Coors made its first attempt at attracting young men to the brand in 1995 by marketing Zima Gold (an amber-colored beverage that promised a "taste of bourbon"). The drink was unpopular and disappeared from store shelves within the year. In describing "The Long, Slow, Torturous Death of Zima", writer Brendan Koerner cited Zima's perceived reputation as a "girly-man" beverage and its persistent parodying by late-night TV host David Letterman. The "Chicago Tribune" reported that distributors