Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Jerry Moss Racing Board, replacing longtime television producer Alan Landsburg. Giacomo was named by Jerry and Ann Moss in honor of a friend of theirs, rock musician Sting, who has a son by the same name. The colt's dam was named Set Them Free, a reference to Sting's song "If You Love Somebody Set Them Free". Like Giacomo, the Mosses have named another runner after a connection to The Police. Zenyatta, a half-sister to the multiple grade I winner Balance, was purchased as a $60,000 yearling at the Keeneland Sales in September 2005. The Mosses named her after The Police's third album