Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
We're Only in It for the Money Schenkel photographed a collage for the album cover, which parodied The Beatles' "Sgt. Pepper's Lonely Hearts Club Band". Zappa spent US$4,000 () on the photo shoot, which he stated was "a direct negative" of the "Sgt. Pepper" album cover. "["Sgt. Pepper"] had blue skies ... we had a thunderstorm." Jimi Hendrix, a friend of Zappa, took part in the photo shoot, standing where a wax sculpture of Sonny Liston had appeared on the Beatles album cover. Zappa phoned Paul McCartney, seeking permission for the parody. McCartney told him that it was an issue for business managers, but Zappa responded that