Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Progressive pop Beatles and the Yardbirds. In December 1966, "Melody Maker" attempted to define the recent developments in pop. In this article, titled "Progressive Pop", Chris Welch categorised artists using terms previously associated with jazz; in the most advanced of these, "Avant-Garde", he placed the Beatles, Cream, Love, the Mothers of Invention, Pink Floyd and Soft Machine, while "Modern", the next category, comprised the Byrds, Donovan and the Small Faces. After the release of the Beatles' 1967 album "Sgt. Pepper's Lonely Hearts Club Band", magazines such as "Melody Maker" drew a sharp line between "pop" and "rock', thus eliminating the "roll" from