Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Areito (record label) Areito (record label) Areito is a Cuban record label founded in 1964 as the primary imprint of EGREM, which is based in Havana. Areito is named after the recording studio from which the vast majority of its catalog stems, which in turn was named after the Taíno ritual of the same name. Prior to the nationalization of the Cuban music industry in 1961, the studio was property of the Panart record label. Since the 1960s, Areito/EGREM has been the main music company in Cuba, managing most of the recording, manufacture and distribution of albums, EPs and singles in the country.