The Independent effectively having to function under siege from sacked print workers picketing outside. "The Independent" attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both "The Guardian" for centre-left readers and "The Times" as the newspaper of record, "The Independent" reached a circulation of over 400,000 by 1989. Competing in a moribund market, "The Independent" sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector. When "The
Slogan Slogan A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The "Oxford Dictionary of English" defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The word slogan is derived from "slogorn" which was an Anglicisation of the Scottish Gaelic and Irish "sluagh-ghairm" ("sluagh" "army", "host" +