Herb Alpert Herb Alpert Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to PolyGram. Alpert also has created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and his wife, Lani Hall, are substantial philanthropists through the operation of the Herb Alpert Foundation. Alpert's musical accomplishments include five
Herb Alpert Alpert Awards in the Arts with The California Institute of the Arts (CalArts). The Foundation supports youth and arts education as well as environmental issues and helps fund the PBS series "Bill Moyers on Faith and Reason" and later "Moyers & Company". Alpert and his wife donated $30 million to University of California, Los Angeles in 2007, to form and endow the UCLA Herb Alpert School of Music as part of the restructured UCLA School of the Arts and Architecture. He gave $24 million, which included $15 million from April 2008, to CalArts for its music curricula, and provided funding