Cruella de Vil poisoned her father and two stepfathers. Her mother Madeline (Anna Galvin) kept her locked inside the house to prevent her from harming others. As an adult, she met Isaac (the Author) (Patrick Fischler), who was posing as a regular journalist; through him, she learned that her world, a perpetual 1920s England, was one of many. Smitten with her, the Author gave her the power to control animals. Cruella used the new power to have her mother's dalmatians kill her, and killed them and made their fur into a coat. In a struggle to prevent the Author from writing another note
Cruella de Vil until the Author was released from the book; unable to kill him herself, she pretended to threaten Henry Mills's (Jared S. Gilmore) life to force Emma Swan (Jennifer Morrison) and Regina to do so. However, Emma confronted her, not knowing the restriction the Author placed on Cruella, and magically blasted her off a cliff to her death. After her death, Cruella ended up in the Underworld, a purgatory run by the deity Hades. While there, she met David's twin brother James; they quickly struck up a romantic relationship due to their similar personalities. When the heroes arrived with Gold to