Carnival Records Carnival Records Carnival Records was the name given to at least three record labels. Carnival was the name of a record label by Wanamaker's department stores. Records produced for the John Wanamaker Carnival label were often 78 rpm records in the jazz genre. In 1961, Herb Alpert and Jerry Moss started a short-lived label that was the precursor to A&M Records. They released two singles. "Tell It to the Birds"/"Fallout Shelter" by Dore Alpert was distributed by Dot Records outside California. "Dore Alpert" was the name Herb Alpert used as a vocalist. The second single, "Love Is Back in Style"/"Peppermint
Tommy LiPuma representative for Liberty Records which eventually acquired Imperial Records and its publishing catalog. From here, LiPuma began working in music publishing, but also produced demo sessions for young songwriters such as Jackie DeShannon, Randy Newman and P.J. Proby. In late 1964, LiPuma produced his first recording for release with fellow Clevelanders The O'Jays, yielding the Top 40 R&B hit, "Lipstick Traces". In 1965, Herb Alpert and Jerry Moss hired him to be the first staff producer for their A&M label. Over the next four years, he produced the Top 40 hits, "Guantanamera" for the Sandpipers, "The More I See You"