EastEnders: E20 to complaints from viewers about the length of some of the episodes in series 1. Series 3 began production in May 2011, and took about four weeks to film. Unlike "EastEnders", "E20" uses incidental music, which Scott Matthewman of "The Stage" said makes it feel like an episode of "Hollyoaks", a Channel 4 soap opera targeted at a teen audience. A remix of the "EastEnders" theme tune was created for the series, with members of the public submitting remixes in a competition held on the BBC website. The competition opened on 11 November 2009 and was officially launched on 13
Soap opera attracted criticism as it was broadcast near the fifth anniversary of the Lockerbie bombing. The storyline drew the soap its highest ever audience of 18 million viewers. The revamp was a success and "Emmerdale" grew in popularity. Throughout the 1990s, "Brookside", "Coronation Street", "EastEnders" and "Emmerdale" continued to flourish. Each increased the number of episodes that aired on a weekly basis by at least one, further defining soap operas as the leading genre in British television. Since 2000, new soap operas have continued to be developed. Daytime drama "Doctors" began in March 2000, preceding "Neighbours" on BBC One. In 2002,