Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Revolver (Beatles album) Lennon compositions, as marking the start of a process whereby "Revolver" "steadily climbed in public estimation" to become recognised as the Beatles' finest work. In Britain, its supremacy over "Sgt. Pepper" was one of the cultural revisions established by the Britpop phenomenon in the 1990s. Writing on the BBC's website in August 2016, Greg Kot identified the "More popular than Christ" controversy and the attention subsequently afforded the release of "Sgt. Pepper" in 1967 as the two factors that had contributed to "Revolver" being relatively overlooked. Kot concluded that the ensuing decades had seen this impression reversed, since "Revolver" "does