2012 Summer Olympics headline typeface" rather than elegance or readability in long sections of text. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held. The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced. Two stories have been
Mario & Sonic at the Olympic Games Sean Ratcliffe, vice president of marketing at Sega of America said, "I think the key factor that decides the ongoing building of this franchise is basically success. Is the game successful? Are consumers happy with it?" "Mario & Sonic at the Olympic Winter Games" is based on the 2010 Winter Olympics in Vancouver and released on the Wii and the Nintendo DS in October 2009, sold 6.53 million copies in the US and Europe by March 31, 2010. "Mario & Sonic at the London 2012 Olympic Games" is based on the 2012 Summer Olympics and was released on the Wii