The Independent effectively having to function under siege from sacked print workers picketing outside. "The Independent" attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both "The Guardian" for centre-left readers and "The Times" as the newspaper of record, "The Independent" reached a circulation of over 400,000 by 1989. Competing in a moribund market, "The Independent" sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector. When "The
You Are What You Is (song) it from being featured on "Canoe", a 1993 episode of the American television show "Beavis and Butt-Head", also aired on MTV (though the show abruptly switches to "The Animal Song" by The Europeans early on, then returns to Zappa for the tail end of "You Are What You Is", to which Butt-Head replies, "This is still on? That pisses me off!"). "You Are What You Is" contains references to other songs throughout his career and on the album itself, commonly referred as Zappa's "Conceptual Continuity". References include "Gimme a five dollar bill and an overcoat too" from "Wonderful Wino" on