Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Beatles for Sale of the group shot at "an outside location towards sunset". Music journalist Lois Wilson describes the result as "the very antithesis of the early-'60s pop star". The cover carried no band logo or artist credit, and the album title was rendered in minuscule type compared with standard LP artwork of the time. "Beatles for Sale" was presented in a gatefold sleeve – a rare design feature for a contemporary pop LP and the first of the Beatles' UK releases to be packaged in this way. Part of the inner gatefold spread showed the band members in front of a photo