2012 Summer Olympics headline typeface" rather than elegance or readability in long sections of text. The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named after Much Wenlock, a town in Shropshire that holds a forerunner of the current Olympic Games, and Stoke Mandeville, a village in Buckinghamshire where a forerunner of the Paralympic Games was first held. The writer Michael Morpurgo wrote the story concept for the mascots, and an animation was produced. Two stories have been
2012 Summer Olympic development registered as a trade mark in addition to existing protection for the Olympic symbol and name. Further protective measures are proposed in forthcoming legislation, some of which have been seen as controversial. Trading Standards officers in the London Borough of Tower Hamlets have already seized unauthorised products. Mayor Ken Livingstone pledged the Games Organising Committee would make a profit. The costs for staging the Games (£2 billion) are funded from the private sector by a combination of sponsorship, merchandising, ticketing and broadcast rights. This budget is raised and managed by the London 2012 Organising Committee. Meanwhile, a further £9.3 billion