Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
Herb Alpert recording industry as executives and the Grammy Lifetime Achievement Award in 2007. In May 2000, Alpert was awarded an honorary doctorate from Berklee College of Music. For his contribution to the recording industry, Alpert has a star on the Hollywood Walk of Fame at 6929 Hollywood Blvd in 1977. Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock and Roll Hall of Fame on March 13, 2006 as non-performer lifetime achievers for their work at A&M. Alpert received the "El Premio "Billboard"" for his contributions to Latin music at the