Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
The Beatles fans' screams. 'Live Beatles' and 'Studio Beatles' had become entirely different beasts." The band's concert at San Francisco's Candlestick Park on 29 August was their last commercial concert. It marked the end of a four-year period dominated by almost nonstop touring that included over 1,400 concert appearances internationally. Freed from the burden of touring, the Beatles embraced an increasingly experimental approach as they recorded "Sgt. Pepper's Lonely Hearts Club Band", beginning in late November 1966. According to engineer Geoff Emerick, the album's recording took over 700 hours. He recalled the band's insistence "that everything on "Sgt. Pepper" had to be