Hair care Hair care Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Hair may be colored, trimmed, shaved, plucked or otherwise removed with treatments such as waxing, sugaring and threading. Hair care services are offered in salons, barbershops and day spas, and products are available commercially for home use. Laser hair removal and electrolysis are also available, though these are provided (in the US)
History of removal of leg and underarm hair in the United States moral character. This shifted in the early 1920s when the new feminine idea became based on the body. Women revealed more of their bodies in 1920s clothing; and at the same time they began using bras, makeup, and dieting. Author of The Body Project, J. Brumberg, summarizes, "The body itself became the fashion in the 1920s." In this context, hair removal was promoted as a gender norm requirement for women, to be attained through consumption and use of hair removal products. Developments in three industries enabled a heavy and effective advertising campaign beginning in 1908 to instruct American people that