The Independent effectively having to function under siege from sacked print workers picketing outside. "The Independent" attracted some of the staff from the two Murdoch broadsheets who had chosen not to move to his company's new headquarters. Launched with the advertising slogan "It is. Are you?", and challenging both "The Guardian" for centre-left readers and "The Times" as the newspaper of record, "The Independent" reached a circulation of over 400,000 by 1989. Competing in a moribund market, "The Independent" sparked a general freshening of newspaper design as well as, within a few years, a price war in the market sector. When "The
You Are The Ref refereeing. Five years later, "The People" newspaper signed Trevillion to produce a dedicated refereeing cartoon quiz, and gave it the title "Hey Ref". In the 1960s, the strip began appearing in a much larger format alongside Trevillion's work for "Roy of the Rovers" in official "Roy" annuals, under the title "If You Were The Ref". But it was in 1969 that the strip took on its famous name, when it moved to be part of newly launched children's football magazine "Shoot". The strip continued to run until 1983. Trevillion returned to "You Are The Ref" in 2006, producing new artwork