Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band (song) Sgt. Pepper to McCartney, although the song is officially credited to Lennon–McCartney. The Beatles recorded the track in Abbey Road's studio 2, with George Martin producing, and Geoff Emerick engineering. Work on the song started on 1 February 1967, and after three further sessions the recording was completed on 6 March 1967. On the "Sgt. Pepper's Lonely Hearts Club Band" album, the song opens to the sound of a chattering audience, and an orchestra tuning up, which was taken from the 10 February orchestra session for "A Day in the Life". The crowd sounds edited into the song were recorded