Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Herb Alpert 1997 "Billboard" Latin Music Awards. Alpert has worked as a Broadway theatre producer, with his production of Tony Kushner's "Angels in America" winning a Tony Award. Alpert was awarded Society of Singers Lifetime Achievement Award by Society of Singers in 2009. Alpert was awarded one of the 2012 National Medal of Arts awards by President and Mrs. Obama on Wednesday, July 10, 2013, in the White House's East Room. Alpert won a Grammy Award on January 26, 2014 for Best Pop Instrumental Album for his work on "Steppin' Out". In the 1980s Alpert created The Herb Alpert Foundation and the