Diet drink Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca-Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin. Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963
Monster Beverage Beverage Company, which manufactures several soft drinks. Monster produces the "Monster", "Lost", and "Rumba" energy drinks, which were previously distributed in the United States by Anheuser Busch. On November 10, 2008, distribution of the Monster Energy and Monster Java products was turned over to Coca-Cola Enterprises. In August 2009, Hansen's introduced the SELF Beauty Elixir line, a low-calorie beverage containing vitamins, minerals, natural fruit & botanical extracts, antioxidants and 30% fruit juice. The beverage contains 35 calories and a low amount of sodium per 8-ounce aluminum can. Hansen's "Signature Soda" line included Black Cherry, Vanilla Cream, Orange Cream, Ginger Beer,