1990 Cheltenham Gold Cup 1990 Cheltenham Gold Cup The 1990 Cheltenham Gold Cup was a horse race which took place at Cheltenham on Thursday March 15, 1990. It was the 63rd running of the Cheltenham Gold Cup, and it was won by Norton's Coin. The winner was ridden by Graham McCourt and trained by Sirrel Griffiths. The pre-race favourite Desert Orchid finished third. With a starting price of 100/1, Norton's Coin became the longest-odds winner in the race's history. He was the second winner to be trained in Wales – the first was Patron Saint in 1928. Further details of the winner, Norton's Coin:
Bet365 Gold Cup the company's chairman, who had twice ridden in the Grand National as an amateur jockey. It was the first commercial sponsorship in British sport, and the longest-running until it ended in 2001. In recent years the race has been sponsored by At the Races (2002–03), Betfred (2004–07) and Bet365 (2008–). The record for the longest-running sponsorship of a British horse race is now held by the Hennessy Gold Cup, which was launched seven months after the "Whitbread" and was sponsored by Hennessy until the 2016 running. The Bet365 Gold Cup takes place at a meeting which features both jump and