3 Words "3 Words" for the first time with will.i.am during her one-off special for ITV, "Cheryl Cole's Night In". A reporter of "The Daily Mail" said Cole "[performed in] a glamorous flowing Kate Bush-esque black gown a duet of her latest single '3 Words'." In January 2010, Cole flew to Germany to perform "3 Words" at the German award ceremony DLD Starnight, which took place at the Haus der Kunst in Munich. She also performed the song as part of a four-song set at BBC Radio 1's "Big Weekend" as well as performing at the De Grisogono jewellery dinner party at
Airtel Super Singer 3 the competition, including Sun TV's "Athiradi Singer" in 2009. Notably, she had also won season 3 of S. P. Balasubramanyam's "Ennodu Paattu Paadungal" which was telecast on Jaya TV. She was the fourth local contestant to be eliminated from the competition at the conclusion of the Koothu Songs Round originally telecast on 10 February 2011. In 2013, Mathangi married fellow-eliminated contestant Sakthi Loganathan. Madhumitha Srinivasan (local contestant ID SS02), commonly known as "Madhu Iyer", was born to a family hailing from Kerala. Madhumitha previously featured in another music competition broadcast by Vijay TV entitled "Apoorva Ragangal" where she was selected