Sérgio Mendes Ertegun, had low sales. Richard Adler suggested that Mendes and the group sing in English, as well as Portuguese that Mendes had demanded, and Adler sought new English-based material such as "Going Out of My Head" by Teddy Randazzo and Bobby Weinstein. In order to sing these songs properly in English, Adler suggested that the group find two American girl singers who would sing in both English and Portuguese. Adler called his friend Jerry Dennon, and A&M Records founders Herb Alpert and Jerry Moss, and arranged for an audition for Mendes' new group, which was dubbed "Brasil '66.'" Alpert and
Going Places (Herb Alpert and the Tijuana Brass album) the Stars". The Piggly Wiggly supermarket chain also used it as a theme for its TV commercials. The group's title reverted to its original name for this album, after its second, third and fourth albums had been listed as "Herb Alpert's Tijuana Brass". While the first four Tijuana Brass albums had been done by Alpert backed by studio musicians, demands for live appearances had dictated that Alpert put together an actual touring band. The songs on this album are a mixture of sessions featuring Alpert's touring band and other session musicians, according to the liner notes in the Shout!Factory CD