Museum of Sierra Ski History and 1960 Winter Olympics Museum of Sierra Ski History and 1960 Winter Olympics The Museum of Sierra Ski History and 1960 Winter Olympics, located in Tahoe City, California, is focused on the heritage of skiing in the Sierra Nevada mountains of California and Nevada. The museum's exhibits include photos and memorabilia about the history of skiing up through the 1960 Winter Olympics, which were held in nearby Squaw Valley, California. Displays include ski equipment, posters, trophies, clothing and local athlete profiles. Official Olympic items include skis, racing bibs, official results, and promotional literature. Olympic participation mementos include exhibited banners, souvenirs and spectator memorabilia. There
Winter Olympic Games speed skiing, bandy and skijoring, were demonstration sports but never incorporated as Olympic sports. The rise of television as a global medium for communication enhanced the profile of the Games. It generated income via the sale of broadcast rights and advertising, which has become lucrative for the IOC. This allowed outside interests, such as television companies and corporate sponsors, to exert influence. The IOC has had to address numerous criticisms over the decades like internal scandals, the use of performance-enhancing drugs by Winter Olympians, as well as a political boycott of the Winter Olympics. Nations have used the Winter (as