Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Beatles for Sale of the group shot at "an outside location towards sunset". Music journalist Lois Wilson describes the result as "the very antithesis of the early-'60s pop star". The cover carried no band logo or artist credit, and the album title was rendered in minuscule type compared with standard LP artwork of the time. "Beatles for Sale" was presented in a gatefold sleeve – a rare design feature for a contemporary pop LP and the first of the Beatles' UK releases to be packaged in this way. Part of the inner gatefold spread showed the band members in front of a photo