Independent record label helped launch the career of newer artists with her Maverick label. A&M Records is widely believed to have been the most successful independent label in history due to its 37-year run and catalog of commercially successful and critically acclaimed records. Founded in 1962 by trumpeter Herb Alpert (A) and record promoter Jerry Moss (M), A&M was initially the label and distributor for Alpert's own Tijuana Brass recordings, but the label quickly began signing other artists. Over its 37-year run, A&M sold records from such artists as Sergio Mendes & Brazil '66, Claudine Longet, The Carpenters, Phil Ochs, Carole King (A&M
William Roger "Bill" Moss wife for the rest of his life. They had four children, Loren C. Moss, Daniel C. Moss, William R. Moss III and Elynor R. Moss. For the next three years, Bill and Ruth Moss were to own and operate a restaurant, Nassau Daddy's Pit Barbecue, which specialized in barbecue items. Moss recorded a few songs musically, including the 1969 song 'Sock it to 'em, soul brother'. In 1970, Moss founded his own record label, Capsoul, which was designed to be the Columbus alternative to Detroit's Motown. After traveling the country for years to promote his record label, Moss became an