Pratincole Pratincole The pratincoles or greywaders are a group of birds which together with the coursers make up the family Glareolidae. They have short legs, very long pointed wings and long forked tails. Their most unusual feature for birds classed as waders is that they typically hunt their insect prey on the wing like swallows, although they can also feed on the ground. Their short bills are an adaptation to aerial feeding. Their flight is fast and graceful like a swallow or a tern, with many twists and turns to pursue their prey. They are most active at dawn and dusk,
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture