Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
The Beatles (album) weeks on the UK charts, far fewer than the 149 weeks for "Sgt. Pepper". In September 2013 after the British Phonographic Industry changed their sales award rules, the album was declared as having gone platinum, meaning sales of at least 300,000 copies. In the United States, the album achieved huge commercial success. Capitol Records sold over 3.3 million copies of "The Beatles" to stores within the first four days of the album's release. It debuted at number 11 on 14 December 1968, jumped to number 2, and reached number 1 in its third week on 28 December, spending a total