Sgt. Pepper's Lonely Hearts Club Band album carried on the childhood and Liverpool theme with its circus and fairground effects, its pervading atmosphere of the traditional northern music hall that was in both its main creators' [McCartney and Lennon's] blood." "Sgt. Pepper" album cover was designed by the pop artists Peter Blake and Jann Haworth. Blake recalled of the concept: "I offered the idea that if they had just played a concert in the park, the cover could be a photograph of the group just after the concert with the crowd who had just watched the concert, watching them. If we did this by using cardboard
Sgt. Pepper's Lonely Hearts Club Band (song) Sgt. Pepper to McCartney, although the song is officially credited to Lennon–McCartney. The Beatles recorded the track in Abbey Road's studio 2, with George Martin producing, and Geoff Emerick engineering. Work on the song started on 1 February 1967, and after three further sessions the recording was completed on 6 March 1967. On the "Sgt. Pepper's Lonely Hearts Club Band" album, the song opens to the sound of a chattering audience, and an orchestra tuning up, which was taken from the 10 February orchestra session for "A Day in the Life". The crowd sounds edited into the song were recorded