I (newspaper) I (newspaper) The i is a British newspaper owned and published by JPIMedia, which also publishes the "Yorkshire Post" and "The Scotsman". It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was launched on 26 October 2010, costing 20 pence. The "i" was launched as a sister paper to "The Independent" (with which it shared some content), but was bought by Johnston Press in February 2016 when "The Independent" moved to digital-only publication. The "i" came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November
This Is It and I Am It and You Are It and So Is That and He Is It and She Is It and It Is It and That Is That was in turn a quotation from James Broughton's "The Bard and the Harper" (1965). Broughton also used the quote in his art film "This Is It" (1971). Pitchfork named "This Is It..." the 44th greatest album of 2008. This Is It and I Am It and You Are It and So Is That and He Is It and She Is It and It Is It and That Is That This Is It and I Am It and You Are It and So Is That and He Is It and She Is It and It Is It and That Is That