Cruella de Vil Smedly would not sell it to her and that her mother Malevola demands it. She is an archetypal corporate villain who will seize on any scheme to make money, including drilling oil from the swamp near Dearly farm (thereby polluting it), buying Kanine Krunchies and replacing the nutritious ingredients with sawdust and chalk or sending Jasper and Horace to drive out the owners of Mom and Pop's Grocery Store so she can buy it herself. In the Christmas episode, "A Christmas Cruella", since she was a child, Cruella wanted a Dalmatian puppy, but her parents always go on vacations, leaving
Cruella de Vil until the Author was released from the book; unable to kill him herself, she pretended to threaten Henry Mills's (Jared S. Gilmore) life to force Emma Swan (Jennifer Morrison) and Regina to do so. However, Emma confronted her, not knowing the restriction the Author placed on Cruella, and magically blasted her off a cliff to her death. After her death, Cruella ended up in the Underworld, a purgatory run by the deity Hades. While there, she met David's twin brother James; they quickly struck up a romantic relationship due to their similar personalities. When the heroes arrived with Gold to