Herb Alpert a vocalist at Dot Records under the name of Dore Alpert. "Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records. Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight.
Jerry Ross (record producer) Jerry Ross (record producer) Jerry Jan Ross (May 1, 1933 – October 4, 2017) was an American songwriter, A&R man, record producer, and record label owner. As a writer, his greatest success was with "I'm Gonna Make You Love Me," which he co-wrote with his protégé Kenny Gamble. His greatest successes as a producer include "Sunny" by Bobby Hebb, and "Venus" by Shocking Blue. Jerry produced The Mob on their self-titled first album in 1970. Ross was born in Philadelphia, and grew up with aspirations to be a trumpeter and singer before deciding to become a songwriter and record producer.