Robert Fraser (art dealer) first met John Lennon. Fraser art-directed the cover for The Beatles' 1967 LP "Sgt. Pepper's Lonely Hearts Club Band" – he dissuaded the group from using the original design, a psychedelic artwork created by the design collective The Fool, instead suggesting the pop artist, Peter Blake, who created the famous collage cover design. Fraser also gave McCartney a small painting of an apple by René Magritte which is believed to have been the inspiration for the name and logo of the Beatles' record company, Apple Records. It was also through Fraser that Richard Hamilton was selected to design the poster
Sgt. Pepper's Lonely Hearts Club Band creative vision dominated at the expense of all commercial concerns. The album influenced Jefferson Airplane's "After Bathing at Baxter's", the Rolling Stones' "Their Satanic Majesties Request" and the Mothers of Invention's "We're Only in It for the Money", the last of which parodied the "Sgt. Pepper" cover collage. Everett characterises "Their Satanic Majesties Request" and the Small Faces' "Ogdens' Nut Gone Flake" as "Sgt. Pepper" "copycat LPs". During the 1970s, glam rock acts co-opted the Beatles' use of alter ego personas. In Moore's description, the album "seems to have spoken (in a way no other has) for its generation". It