I (newspaper) I (newspaper) The i is a British newspaper owned and published by JPIMedia, which also publishes the "Yorkshire Post" and "The Scotsman". It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was launched on 26 October 2010, costing 20 pence. The "i" was launched as a sister paper to "The Independent" (with which it shared some content), but was bought by Johnston Press in February 2016 when "The Independent" moved to digital-only publication. The "i" came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November
Slogan (heraldry) Slogan (heraldry) The word "slogan" dates from 1513. It is a variant of the earlier "slogorn", which was an Anglicisation of the Scottish Gaelic "sluagh-ghairm" ("sluagh" "army", "host" + "gairm" "cry"). Slogans are used in heraldry, most notably in Scottish heraldry. In Scottish heraldry slogans are used as mottoes, or secondary mottoes. Slogans usually appear above the crest on a coat of arms, though sometimes they appear as a secondary motto beneath the shield. There are several possible origins for mottoes used in heraldry, and slogans may have originated from battle cries or war cries. There are several notable heraldic