EastEnders: E20 to complaints from viewers about the length of some of the episodes in series 1. Series 3 began production in May 2011, and took about four weeks to film. Unlike "EastEnders", "E20" uses incidental music, which Scott Matthewman of "The Stage" said makes it feel like an episode of "Hollyoaks", a Channel 4 soap opera targeted at a teen audience. A remix of the "EastEnders" theme tune was created for the series, with members of the public submitting remixes in a competition held on the BBC website. The competition opened on 11 November 2009 and was officially launched on 13
EastEnders: E20 idea of executive producers Diederick Santer, who wanted a show where regular "EastEnders" characters would be in the background, and John Yorke, who wanted to improve the portrayal of teenagers in "EastEnders" and to get younger people writing for it. The show's writers, all newcomers aged between 17 and 22, were selected through a writing competition, and created the series at a BBC summer school. The theme tune was also selected through a competition, promoted on BBC Radio 1. The show primarily operates as a standalone series but also cross-references storylines of the main soap, and features cameo appearances from