Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
The Pussycat Dolls to six to nine-year-olds. Two organizations ("Dads and Daughters" and "Campaign for a Commercial-Free Childhood") successfully lobbied Hasbro to scrap the plan, saying they felt the dolls would have been inappropriate for children due to the overtly sexual nature of the Pussycat Dolls' songs, videos and performances. Also in 2006, Interscope negotiated a deal with Estée Lauder for a Pussycat Dolls line of cosmetics under the Stila brand. In 2008, Robin Antin and the La Senza Corporation produced a line of Burlesque Pussycat Dolls-styled lingerie called "Shhh...by Robin Antin", and on December 15, Antin released "Robin Antin's Pussycat Dolls Workout",