Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Black Friday (shopping) in German-speaking countries. There has been growing interest for black Friday in Poland as well. 2014 marked the introduction in Bolivia, Colombia, Denmark, Italy, Finland, France, Ireland, Lebanon, Nigeria, South Africa and Sweden. For Middle East, UAE Black Friday started as White Friday campaign back in 2014 by SOUQ then late whole market to follow as NOON and SIVVI. In 2015 Spain joined with some small retailers. The celebration became more famous year by year, until the big retailers grew. In the Netherlands Black Friday was seriously introduced in 2015. Some years before there were already a number of large