Road to Cheltenham in November, the Fighting Fifth Hurdle at Newcastle Racecourse in November, the International Hurdle at Cheltenham Racecourse in December, the Champion Hurdle Trial at Haydock Park in January, and the Champion Hurdle at The Cheltenham Festival in March. The overall concept of The Road To Cheltenham revolves around the basic premise of raising the profile of British horse racing among the general public’s consciousness and thus attracting new followers to British horse racing. The Road To Cheltenham series is part of a five-year sponsorship deal signed by StanJames.com. The deal begins with the 2010 Fighting Fifth Hurdle. Road to Cheltenham
Horse racing in Great Britain and difficult race that is historically contested by a lower grade of horses than races at Cheltenham, has produced some of the sports equine superstars, like Red Rum. It has an estimated global audience of 600 million viewers. British horse racing is served by a daily, national newspaper, the "Racing Post", founded in 1986. This carries industry news, racecards for all British and Irish race meetings, tipping columns and betting information, as well as smaller sections on greyhound racing and general sport. There are also dedicated weekly publications including "Racing Plus" and monthly magazines such as "Thoroughbred Owner & Breeder".