The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
Apple Records Apple Computer"). In 2007, longtime chief executive Neil Aspinall retired and was replaced by American music industry executive Jeff Jones. The Beatles' catalog was remastered and re-issued in September 2009 and was made available on iTunes in November 2010. When Universal Music Group acquired EMI and the Beatles' recorded music catalogue, Calderstone Productions was formed in 2012 to administer the Beatles' catalogue. Standard Apple album and single labels displayed a bright green Granny Smith apple on the A-side, while the flipside displayed the cross section of the apple. The bright green apple returned for Beatles CDs releases in the 1990s,