The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego Fabuland Lego Fabuland Lego Fabuland was a theme and product range of the Lego construction toy, aimed at young children. Introduced in 1979, the range aimed to fill the gap between Duplo and the standard Lego product ranges. Aimed at both boys and girls, the range encouraged storytelling, and was the first theme to be extended into books, clothing, and a claymation TV series that aired in the UK and Canada during the 1980s as Edward and Friends. Each episode was five minutes in length. Fabuland sets featured anthropomorphic animal characters. These pieces were larger than standard Lego Minifigures, but smaller