Black Friday (shopping) and 33,100 is the search volume in November 2013, according to the Google Adwords). French businesses are slowly introducing the Black Friday custom into the market. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name "Jour
Cyber Black Friday year, in the Black Friday 2011 sales." In 2011, the number of retails offering Black Friday deals sharply increased, with retailers such as Apple Inc., Currys, PC World, Comet and even Harrods offering deals, in addition to Amazon. Cyber Black Friday Cyber Black Friday is a marketing term for the online version of Black Friday, the day after Thanksgiving Day in the United States. The term made its debut in a 2009 press release entitled "Black Friday Goes Online for Cyber Black Friday". According to the National Retail Federation Black Friday shopping survey, 195 million shoppers visited stores and websites