The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego Design byME Lego Design byME Lego Design byME was a service connected with the construction toy Lego. The service was launched in 2005 under the name "Lego Factory" until changing its name to "Lego Design byME". Using this service, people could design their own Lego models using a computer program, then upload them to the Lego website, design their own box design, and order them for actual delivery. The brand also covers a small selection of products that have been designed by Lego fans, and which were available to purchase as a set. Lego Design byME was created for people to build