Black Friday (shopping) days where people shop from all the major e-commerce players and large FMCG brands. From 2015, Google has now stopped the GOSF. The aim was to bring leading e-commerce players on a single platform and boost online shopping in India. Survey during GOSF 2014 suggests that 90% of consumers were satisfied with the exclusive discounts offered in GOSF. According to Google Trends, the interest for Black Friday is rising every year. Comparing the search volume of the term Black Friday in November 2012 and November 2013, the increase is almost 50 percent (22,200 is the search volume in November 2012
Black Friday (shopping) in German-speaking countries. There has been growing interest for black Friday in Poland as well. 2014 marked the introduction in Bolivia, Colombia, Denmark, Italy, Finland, France, Ireland, Lebanon, Nigeria, South Africa and Sweden. For Middle East, UAE Black Friday started as White Friday campaign back in 2014 by SOUQ then late whole market to follow as NOON and SIVVI. In 2015 Spain joined with some small retailers. The celebration became more famous year by year, until the big retailers grew. In the Netherlands Black Friday was seriously introduced in 2015. Some years before there were already a number of large