Tiger Woods Sportswriter Bill Lyon of Knight Ridder asked in a column, "Isn't Tiger Woods actually bad for golf?" (though Lyon ultimately concluded that he was not). At first, some pundits feared that Woods would drive the spirit of competition out of the game of golf by making existing courses obsolete and relegating opponents to simply competing for second place each week. A related effect was measured by University of California economist Jennifer Brown, who found that other golfers scored higher when competing against Woods than when he was not in the tournament. The scores of highly skilled (exempt) golfers are nearly
Tiger Woods October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, "Golfweek" magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales. In October 2012, it was announced that Woods had signed an exclusive endorsement deal with Fuse Science, Inc, a sports nutrition firm. In 1997, Woods and golfer