Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
Name That Tune the champion returned the next day and played until s/he had won five times or had been defeated. Any champion that made it to a fifth day won a car. Later in the run, corresponding with the change to five tunes, a champion was required to win the Golden Medley in order to return the next day. The car was awarded if the champion successfully completed the Golden Medley four times. In the Kennedy syndicated series, each tune was worth $500 in cash and/or prizes (usually, a contestant who got six won a car on the nighttime version), and any