Lego new 'Friends' theme for girls. Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks
History of Lego Party mouthpiece "Global Times" praised Lego for its "good business sense" while the decision drew condemnation online. Lego fans offered to donate Lego bricks to Ai Weiwei instead. In 2017, Warner Bros, DC Entertainment and The Lego Group released "The Lego Batman Movie", as a spinoff based on one of the lead characters of Lego's first animated movie. Lego has since released another animated movie based on one of its toy lines, Ninjago, entitled "The LEGO Ninjago Movie" in 2017. In the first half of 2017, Lego saw its first revenue decline in 13 years, announcing plans in September 2017