Arsenal firm Arsenal firm There are two Arsenal hooligan firms, The Gooners (a mutation of the club's nickname, The Gunners) and The Herd. The Gooners were a violent football hooligan firm mainly active in the 1980s and 1990s. However, the name is now used by most non-hooligan Arsenal supporters. The Herd was mainly active between the late 1970s and early 1990s, it still exists but prefers to stay undercover. The Herd are a violent football hooligan firm and have the distinctive war-cry E-I-E. The main rivals of The Herd in the 1980s and in the present day are West Ham's I.C.F., Tottenham
Proposed mergers and relocations of the Fitzroy Football Club head threatening to liquidate the club until in 1999 Allan Piper had the charge removed.. From that point onwards, Fitzroy Football Club started re-accumulating assets, trademarking the FFC logo, launching a "Fitzroy Shop", which sold Fitzroy jumpers and other merchandise, issuing club memberships to supporters, and slowly getting back on its feet as an operating football club. In 1999-2000, the Fitzroy Football Club sponsored the Coburg Football Club in the VFL who temporarily re-named themselves the Coburg-Fitzroy Lions. This arrangement ended for the 2001 season when under the AFL-VFL alignment system, Coburg aligned with the Richmond Football Club to become