Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Friday the 13th strengthen the superstition about Tuesday. In addition, in Greek the name of the day is Triti ("Τρίτη") meaning the third (day of the week), adding weight to the superstition, since bad luck is said to "come in threes". Tuesday the 13th occurs in a month that begins on a Thursday. In Italian popular culture, Friday the 17th (and not the 13th) is considered a day of bad luck. The origin of this belief could be traced in the writing of number 17, in Roman numerals: XVII. By shuffling the digits of the number one can easily get the word VIXI