Stretch Armstrong Stretch Armstrong Stretch Armstrong is a large, gel-filled action figure first introduced in 1976 by Kenner. In 2016, at the New York Toy Fair, Hasbro announced the return of the Stretch Armstrong toy in its original 1976 design. Stretch Armstrong is an action figure shaped as a short, muscular, man with blond hair wearing black trunks. The doll's most notable feature was that it could be stretched from its original size of about to . If a tear did develop, it could be fixed with an adhesive bandage. Information on how to repair Stretch was provided in the toy's instruction
Best of the West (action figures) released a "Mike Hazard Double Agent" action figure. Despite Marx's efforts, none of the military figures did well in the action figure marketplace. During this time, Marx realized they would need to take a different approach if they were going to become truly competitive in the action figure marketplace. In 1965, Marx focused on producing a 12" cowboy action figure named "Johnny West." Also in 1965, along with Johnny, an Indian named "Chief Cherokee" and a horse named "Thunderbolt" with full tack were introduced. In 1966, Marx introduced cowgirl "Jane West," her range horse, "Flame," and a junior version of