Cyber Black Friday Cyber Black Friday Cyber Black Friday is a marketing term for the online version of Black Friday, the day after Thanksgiving Day in the United States. The term made its debut in a 2009 press release entitled "Black Friday Goes Online for Cyber Black Friday". According to the National Retail Federation Black Friday shopping survey, 195 million shoppers visited stores and websites over Black Friday weekend in 2009, up from 172 million last year. One-fourth of Americans shopping over the Black Friday weekend (28.5% or 49 million) were shopping online. comScore reported that Black Friday (November 27, 2009) saw $595
Black Friday (shopping) was the first to launch a special Black Friday promotion. The year after, most Swiss retailers launched special offers during the Black Friday Week. It is estimated that customers spend around 80 million Swiss Francs in onlineshops alone on Black Friday 2017. In recent years, Black Friday has been promoted in Australia by in-store and online retailers. In 2011, Online Shopping USA hosted an event on Twitter. Twitter users had to use the hashtag #osublackfriday and it allowed them to follow along and tweet favourite deals and discounts from stores. In 2013, Apple extended its Black Friday deals to Australia.