Lego Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games,
History of Lego profits had declined since 1992, and in 1998 it posted its first ever loss, at £23 million. In the same year the company laid off 1,000 employees. In 1999, the first Lego products featuring licensed characters, i.e. not designed in-house, were Lego Star Wars and Winnie the Pooh Duplo, followed in 2000 by Lego Harry Potter characters to figures from other Steven Spielberg movies. Soren Holm, the head of Lego Concept Lab said toy weapons had always been heavily debated, but that since the Lego Star Wars release Lego has grown "more comfortable with conflict". Mr Laursen, executive North American