Lego new 'Friends' theme for girls. Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks
Lego minifigure In 2010 more than 300 new minifigures were introduced. Minifigures generally feature six parts (widely referred to as "tools" in the toy industry): head, torso, hips, arms, hands, and legs; these six parts allow seven points of articulation: swivel head, swivel arms, swivel wrists, and swivel legs. Minifigures are usually packaged as three separate parts in Lego sets: head, torso and legs. The plastic is acrylonitrile butadiene styrene (ABS), a tough material that makes LEGO figures durable. The plastic is melted into specially designed molds that produce the different parts of the minifigure. Some of the molds are also accessories