Black Friday (partying) Black Friday (partying) Mad Friday, Frantic Friday or Black Eye Friday is a nickname for the last Friday before Christmas in the United Kingdom. It is the most popular night for office and factories Christmas parties, which consequently makes it one of the busiest nights in the year for ambulances and the police. The term Black Friday originates as "jargon" used by NHS and Police, and has entered the popular lexicon. From 2013, the press began to use the term Mad Friday to avoid confusion with the American Black Friday in November, which was growing increasingly popular in the UK
Black Friday (shopping) was the first to launch a special Black Friday promotion. The year after, most Swiss retailers launched special offers during the Black Friday Week. It is estimated that customers spend around 80 million Swiss Francs in onlineshops alone on Black Friday 2017. In recent years, Black Friday has been promoted in Australia by in-store and online retailers. In 2011, Online Shopping USA hosted an event on Twitter. Twitter users had to use the hashtag #osublackfriday and it allowed them to follow along and tweet favourite deals and discounts from stores. In 2013, Apple extended its Black Friday deals to Australia.