Kimberlite Diamond (brand) and retailer of the 2010 Shanghai Expo. In 2014, Kimberlite Diamond founds China's first youth diamond fashion brand - KELLAN diamonds, and opens its first flagship store in Shanghai on September 19. As of 2016, the distribution network and branches in mainland China, Hong Kong, Canada and Belgium amount up to nearly 600 franchise stores, covering 30 provinces and cities in China and the brand is China's largest diamond retailer. In May, 2018, Kimberlite Diamond unveiled its new Shanghai flagship at the iconic landmark heritage Bund No.3. On July, 06 2018, Kimberlite Diamond launched its first boutique in Vancouver, Canada
Gemstone Gemstone A gemstone (also called a gem, fine gem, jewel, precious stone, or semi-precious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rocks (such as lapis lazuli and opal) and occasionally organic materials that are not minerals (such as amber, jet, and pearl) are also used for jewelry and are therefore often considered to be gemstones as well. Most gemstones are hard, but some soft minerals are used in jewelry because of their luster or other physical properties that have aesthetic value. Rarity is another