Black Friday Sale Black Friday Sale Black Friday Sale is a joint sales initiative by hundreds of online vendors in Germany, Austria and Switzerland, inspired by the American Black Friday. The event was first launched on 28 November 2013: Over its 24-hour run, more than 1.2 million people visited the site, making it the single largest online shopping event in German speaking countries. Many leading online retailers such as Zalando, Disney Store, Saturn, Galeria Kaufhof, Deichmann, The Body Shop, Sony, Yves Rocher and Dell participated in the event in 2013. Once the Black Friday Sale started at 7 pm on 28 November 2013,
Black Friday (shopping) the first company to run a special Black Friday campaign for the German market in 2006. In the first years, mostly internet retailers have used the event as an occasion to attract new customers with discounts, but bricks and mortar stores have already begun to adapt the shopping event. For the first time ever, German customers spent more than €1 billion during the Black Friday weekend in 2016: According to a Centre for Retail Research study, German customers spend around €1.3 billion ($1.54 billion) during the four days from Black Friday to Cyber Monday 2016. In 2015, Swiss retailer Manor