Road to Cheltenham in November, the Fighting Fifth Hurdle at Newcastle Racecourse in November, the International Hurdle at Cheltenham Racecourse in December, the Champion Hurdle Trial at Haydock Park in January, and the Champion Hurdle at The Cheltenham Festival in March. The overall concept of The Road To Cheltenham revolves around the basic premise of raising the profile of British horse racing among the general public’s consciousness and thus attracting new followers to British horse racing. The Road To Cheltenham series is part of a five-year sponsorship deal signed by StanJames.com. The deal begins with the 2010 Fighting Fifth Hurdle. Road to Cheltenham
Horse racing in Great Britain existence, the Kiplingcotes Derby was first run in 1519. The Carlisle Bells, reputedly the oldest sporting trophy in the world, were first competed for in the 16th century, in a race that still bears their name. One of the bells is inscribed "The sweftes horse thes bel tak" ("The swiftest horse takes this bell"). Racing was established at Chester, the oldest surviving racecourse in England, by 1540. In the 1580s Queen Elizabeth I is recorded as attending races on Salisbury Plain.. Leith Races were established by 1591, and at Doncaster by 1595. During the reign of Elizabeth, interest in horse