Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
The Who, What, or Where Game The Who, What, or Where Game The Who, What, or Where Game was an American television game show that was broadcast weekdays on NBC from December 29, 1969 to January 4, 1974. The host was Art James, and the announcer was Mike Darrow; Ron Greenberg packaged the show, which was recorded in NBC studios 6A and 8H in Rockefeller Plaza in New York City. Three contestants, one usually a returning champion, competed. Each player was spotted $125 at the start of the game and used that money to wager on their knowledge of the questions presented. Each category (which dealt