Black Friday (shopping) and 33,100 is the search volume in November 2013, according to the Google Adwords). French businesses are slowly introducing the Black Friday custom into the market. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name "Jour
Black Friday (shopping) media usually give heavy play to reports of Black Friday shopping and their implications for the commercial success of the Christmas shopping season, but the relationship between Black Friday sales and retail sales for the full holiday season is quite weak and may even be negative. On April 23, 2014, ".blackfriday" joined a growing list of ICANN top-level domains (such as—traditionally—.com, .net, and .org). In 2015, Neil Stern of McMillan Doolittle said, "Black Friday is quickly losing its meaning on many fronts," because many stores opened on Thanksgiving, and a lot of sales started even earlier than that. Online shopping