Tiger Woods Woods' caddie from the start of his professional career until Woods dismissed him in March 1999. He was replaced by Steve Williams, who became a close friend of Woods and is often credited with helping him with key shots and putts. In June 2011, Woods dismissed Williams and replaced him with friend Bryon Bell on an interim basis. Joe LaCava, a former caddie of both Fred Couples and Dustin Johnson, was hired by Woods shortly after and has remained Woods' caddie since then, but he has seen limited work. Tour Championship: The Tiger Woods Foundation was established in 1996 by
Tiger Woods October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, "Golfweek" magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales. In October 2012, it was announced that Woods had signed an exclusive endorsement deal with Fuse Science, Inc, a sports nutrition firm. In 1997, Woods and golfer