Auric Goldfinger is initially led to believe Goldfinger is going to steal the gold, the real plot is revealed to be to render the gold contained in the Depository radioactive and useless, crippling the gold standard-based economy and thereby dramatically driving up the price of the gold Goldfinger already owns. A scene in the film even uses a confrontation between Goldfinger and Bond to point out logistical flaws in the plan as set out in the original novel. In the film, Goldfinger is a successful businessman, owning many properties throughout the world including "Auric Enterprises, AG" in Switzerland, and a stud-farm in
Auric Goldfinger Bond figures out how Goldfinger is managing this, and blackmails him by forcing him to admit his deception. This incident also establishes Goldfinger as boundlessly greedy, as whatever sums he can gain by this elaborate cheating are negligible compared with what he already has in his possession. Goldfinger is also an avid golfer, but is known at his club for being a smooth cheater there, also. When Bond contrives to play a match with Goldfinger, he again cheats the cheater by switching Goldfinger's Slazenger 1 golf ball with a Slazenger 7 he had found while playing. In both the novel