Tiger Woods Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. "Golf Digest" suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game "Tiger Woods PGA Tour Online". A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion. On February 19, 2010, Woods gave a televised statement in which he said he had undertaken a 45-day therapy program beginning at
Tiger Woods of the Year a record-tying four times, and is one of only two people to be named "Sports Illustrated"s Sportsman of the Year more than once. Since his record-breaking win at the 1997 Masters, Woods became the biggest name in golf, and his presence in tournaments drew a huge fan following . Some sources have credited him for dramatically increasing prize money in golf, generating interest in new PGA tournament audiences, and for drawing the largest TV ratings in golf history. During the first decade of his professional career, Woods was the world's most marketable athlete. Shortly after his 21st