Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Little People of America more dwarfs than midgets so it should be "Dwarfs and Midgets of America." "Midgets of America" was the name until 1960. That original meeting of 21 people evolved into Little People of America, a group which as of 2010 has more than 6,800 members. LPA has 73 local chapters which meet regularly as well as an annual weeklong conference. They publish a quarterly publication national newsletter titled "LPA Today". LPA is the first North American 'little people' organization, with the Little People of Canada incorporating in Canada in 1984. During the 2009 National Conference of the Little People of America,