Paddington Bear to 32 Windsor Gardens near Notting Hill. While there is a real Windsor Gardens off Harrow Road between Notting Hill and Maida Vale (close to the location as described in the books) the Windsor Gardens in the book is fictitious and does not resemble the real road. Paddington frequents the nearby Portobello Road market, where he is respected by the shopkeepers for driving a hard bargain. When he gets annoyed with someone, he often gives them one of his special "hard stares" (taught to him by Aunt Lucy), which causes them to become flushed and embarrassed. Paddington's adventures usually arise
Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate