Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Black Friday (partying) Nightlife Initiatives launched a "StaySafe" campaign to encourage responsible behaviour via social media. Black Friday takes place every year on the last Friday before Christmas Day. Black Friday (partying) Mad Friday, Frantic Friday or Black Eye Friday is a nickname for the last Friday before Christmas in the United Kingdom. It is the most popular night for office and factories Christmas parties, which consequently makes it one of the busiest nights in the year for ambulances and the police. The term Black Friday originates as "jargon" used by NHS and Police, and has entered the popular lexicon. From 2013, the