Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Xavier Roberts gave credit to Martha Nelson Thomas, the original creator of these dolls. Roberts would later create a series of country-inspired toy bears called the Furskin Bears. Due to the commercial success of his Little People line Roberts had already become a self-made millionaire by the age of 26. Other artwork by Roberts has been featured in galleries such as the High Museum of Art in Atlanta, Georgia. His creations also became part of the State of Georgia's permanent art collection after Roberts presented three Little People to Georgia Governor George Busbee. Roberts designed and built his own house with help