Timeline of golf (2000–present) number one at the end of that year. Tiger Woods completes what becomes known as the "Tiger Slam", holding off David Duval and Phil Mickelson to win the Masters Championship in April to become the first golfer in history to hold, concurrently, all four professional major championships. For good measure, Woods had won the game's fifth most important event, the Tournament Players' Championship as well, in March. By the end of the year, however, Woods would have relinquished three of his titles, on each occasion to players winning their first major title. At the U.S. Open, South African Retief Goosen
Tiger Woods October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, "Golfweek" magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales. In October 2012, it was announced that Woods had signed an exclusive endorsement deal with Fuse Science, Inc, a sports nutrition firm. In 1997, Woods and golfer