Tiger Woods Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. "Golf Digest" suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game "Tiger Woods PGA Tour Online". A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion. On February 19, 2010, Woods gave a televised statement in which he said he had undertaken a 45-day therapy program beginning at
Tiger Woods that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million. Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock,