Duke of Normandy as the reign of William II (1035–87), the ruler of Normandy could style himself "prince and duke, count of Normandy" as if unsure what his title should be. The literal Latin equivalent of "Duke of Normandy", "dux Normanniae", was in use by 1066, but it did not supplant "dux Normannorum" until the Angevin period (1144–1204), at a time when Norman identity was fading. Richard I experimented with the title "marquis" ("marchio") as early as 966, when it was also used in a diploma of King Lothair. Richard II occasionally used it, but he seems to have preferred the title duke.
William the Conqueror household departments. William cultivated close relations with the church in his duchy. He took part in church councils and made several appointments to the Norman episcopate, including the appointment of Maurilius as Archbishop of Rouen. Another important appointment was that of William's half-brother Odo as Bishop of Bayeux in either 1049 or 1050. He also relied on the clergy for advice, including Lanfranc, a non-Norman who rose to become one of William's prominent ecclesiastical advisors in the late 1040s and remained so throughout the 1050s and 1060s. William gave generously to the church; from 1035 to 1066, the Norman aristocracy