The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
Apple TV fourth quarter of 2007. In Apple's first-quarter 2009 financial results conference call, acting chief executive Tim Cook stated that Apple TV sales increased three times over the same quarter a year ago. Cook mentioned that the movie rental business was working well for Apple, Apple would continue investment in movie rentals and Apple TV, but Apple TV is still considered a hobby for the company. Due to the growth of digital TV and consumers turning to Internet media services, an analyst at the time predicted sales of 6.6 million Apple TVs by the end of 2009. The second generation sold