Netherlands national football team scored to Willem Hesselink. The Netherlands made their first appearance at the FIFA World Cup final tournament in 1934. After a second appearance in 1938, they did not appear in another World Cup until 1974. The 1970s saw the invention of Total Football (), pioneered by Ajax and led by playmaker Johan Cruyff and national team head coach Rinus Michels. The Dutch made significant strides, qualifying for two World Cup finals in the decade. The captain of the Brazilian team that won the 1970 FIFA World Cup, Carlos Alberto, went on to say, "The only team I've seen that did
1970 FIFA World Cup to aid visibility on black and white television broadcasts (which was still commonplace then, as colour television was rare in many parts of the world), was also well established before the Telstar. The name came from the Telstar communications satellite, which was roughly spherical and dotted with solar panels, somewhat similar in appearance to the football. Forming a partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup, initiating a global craze for collecting and trading stickers. In 2017, a complete 1970 World Cup Panini sticker album signed by Pelé sold