Lego new 'Friends' theme for girls. Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks
Belville (Lego) Belville (Lego) Belville was a product range of the Lego construction toy designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters, much larger in scale than the traditional Lego minifig. The sets include larger pieces, often in a pink and purple colour scheme, and depict scenes from fairy tales and fantasy as well as everyday life. Its direct successor is LEGO Friends introduced in 2012, and its direct target is kids (mainly girls). Other Lego product ranges designed for girls have included Homemaker (1971-1982), Paradisa (1991–1997), Scala (1997–2001) and Friends (2012–present). Belville bricks