Tiger Woods Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. "Golf Digest" suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game "Tiger Woods PGA Tour Online". A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion. On February 19, 2010, Woods gave a televised statement in which he said he had undertaken a 45-day therapy program beginning at
Tiger Woods October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, "Golfweek" magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales. In October 2012, it was announced that Woods had signed an exclusive endorsement deal with Fuse Science, Inc, a sports nutrition firm. In 1997, Woods and golfer