Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Frag Dolls Frag Dolls The Frag Dolls were a group of girl gamers recruited and employed by Ubisoft with the aim of promoting games made by Ubisoft, including through the participation in eSports tournaments. The term refers to three different teams, one each in the United States, the United Kingdom and France. The Frag Dolls were dissolved in May 2015. Originally recruited by an advertisement on Craigslist in 2004, the first American lineup consisted of seven Frag Dolls (known by their gamer tags): Brookelyn, Eekers, Jinx, Katscratch, Rhoulette, Seppuku, and Valkyrie. Nate Mordo and Rhoulette, full-time Ubisoft employees, helped initiate the group.