Black Friday (shopping) spending for Sunday. The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007. Black Friday (shopping) Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America's Christmas shopping season since 1952, although the
Black Friday (shopping) edition of Black Friday, which provides a base for further growth of popularity of Black Friday in Belgium. After 2016, Black Friday in Belgium has grown strongly. The participating shops have increased to over 70 during the Black Friday period of 2017. In 2017 Black Friday became widely popular in Latvia. There was even a Black week and Black weekend sales in shopping centres. Black Friday has been increasingly adopted by stores in Brazil since 2010, although not without its share of inflated prices and other scams, especially in its earlier years, earning the nickname ""Black Fraude"" (Black Fraud) or