Black Friday (shopping) and 33,100 is the search volume in November 2013, according to the Google Adwords). French businesses are slowly introducing the Black Friday custom into the market. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name "Jour
Black Friday (shopping) Black Friday sales continued to grow in popularity. For the 2nd consecutive year, Black Friday was the highest day for retail traffic during the holiday season, followed by Thanksgiving and Cyber Monday. The highest year-over-year increases in visits took place on Cyber Monday and Black Friday with growth of 16% and 13%, respectively. In 2013, Cyber Monday online sales grew by 18% over the previous year, hitting a record $1.73 billion, with an average order value of $128. In 2014, Cyber Monday was the busiest day of the year with sales exceeding $2 billion in desktop online spending, up 17%