Black Friday (shopping) and 33,100 is the search volume in November 2013, according to the Google Adwords). French businesses are slowly introducing the Black Friday custom into the market. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name "Jour
Black Friday (shopping) with one 2013 comment piece in the trade publication "Retail Week" labelling it "simply an Americanism, which doesn't translate very well." In 2014, more UK-based retailers adopted the Black Friday marketing scheme than ever. Among them were ao.com, very.co.uk, John Lewis and Argos, who all offered discounted prices to entice Christmas shoppers. During Black Friday sales in 2014, police forces were called to shops across Britain to deal with crowd control issues, assaults, threatening customers and traffic issues. Sir Peter Fahy, Chief Constable of Greater Manchester Police, stated: "The events of last night were totally predictable and I am disappointed