Black Friday Sale Black Friday Sale Black Friday Sale is a joint sales initiative by hundreds of online vendors in Germany, Austria and Switzerland, inspired by the American Black Friday. The event was first launched on 28 November 2013: Over its 24-hour run, more than 1.2 million people visited the site, making it the single largest online shopping event in German speaking countries. Many leading online retailers such as Zalando, Disney Store, Saturn, Galeria Kaufhof, Deichmann, The Body Shop, Sony, Yves Rocher and Dell participated in the event in 2013. Once the Black Friday Sale started at 7 pm on 28 November 2013,
Black Friday (shopping) in German-speaking countries. There has been growing interest for black Friday in Poland as well. 2014 marked the introduction in Bolivia, Colombia, Denmark, Italy, Finland, France, Ireland, Lebanon, Nigeria, South Africa and Sweden. For Middle East, UAE Black Friday started as White Friday campaign back in 2014 by SOUQ then late whole market to follow as NOON and SIVVI. In 2015 Spain joined with some small retailers. The celebration became more famous year by year, until the big retailers grew. In the Netherlands Black Friday was seriously introduced in 2015. Some years before there were already a number of large