The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
Apple Corps "Granny Smith" Apple logo appears but the text beneath the logo now reads "Apple Corps" rather than the previous "Apple". The website's acknowledgements specifically state that "'Apple' and the 'Apple logo' are exclusively licensed to Apple Corps Ltd". On 16 November 2010, Apple Inc. launched an extensive advertising campaign that announced the availability of the Beatles' entire catalogue on iTunes. The Beatles alleged in a 1979 lawsuit that EMI and Capitol had underpaid the band by more than £10.5 million. A settlement was reached in that case in 1989, which granted the band an increased royalty rate and required EMI