The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
The Beatles (album) of the four Kelly photographs. These two-tape releases were both contained in black outer cardboard slipcase covers embossed with the words "The Beatles" and the outline of an apple in gold print. The songs on the cassette version of "The Beatles" are sequenced differently from the album, in order to equalize the lengths of the tape sides. Two reel-to-reel tape releases of the album were issued, both using the monochrome Kelly artwork. The first, issued by Apple/EMI in early 1969, packaged the entire double-LP on a single tape, with the songs in the same running order as on the LPs.