Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Friday the 13th ("I have lived", implying death in the present), an omen of bad luck. In fact, in Italy, 13 is generally considered a lucky number. However, due to Americanization, young people consider Friday the 13th unlucky as well. The 2000 parody film "Shriek If You Know What I Did Last Friday the Thirteenth" was released in Italy with the title "Shriek – Hai impegni per venerdì 17?" (""Shriek – Do You Have Something to Do on Friday the 17th?""). Friday the 17th occurs on a month starting on Wednesday. According to the Stress Management Center and Phobia Institute in Asheville, North