Black Friday (shopping) the holiday season, beginning on the day after Thanksgiving. When this was recorded in the financial records, once-common accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period when retailers would no longer be "in the red", instead taking in the year's profits. The earliest known published reference to this explanation occurs in "The Philadelphia Inquirer" for November 28, 1981. In 2013, an internet rumor alleged that the phrase originated in the American south before the Civil War, from the practice of
Cyber Black Friday Black Friday sales are typically the largest of the season. Online retailers are hoping that by offering early discounts, consumers will shop early and often." In 2009, most major retailers began Black Friday-style sales online, betting that many would rather click for deals on Thanksgiving or Black Friday than wake up before dawn and head to stores in search of door-busters the following day. Dozens of retailers dangled special offers on their Web sites, though not all were identical to what could be found on Black Friday in stores. On July 23, 2010, Target.com announced its first ever "Back in