Duke of Normandy as the reign of William II (1035–87), the ruler of Normandy could style himself "prince and duke, count of Normandy" as if unsure what his title should be. The literal Latin equivalent of "Duke of Normandy", "dux Normanniae", was in use by 1066, but it did not supplant "dux Normannorum" until the Angevin period (1144–1204), at a time when Norman identity was fading. Richard I experimented with the title "marquis" ("marchio") as early as 966, when it was also used in a diploma of King Lothair. Richard II occasionally used it, but he seems to have preferred the title duke.
William the Conqueror Norman cavalry. During the Bretons' flight, rumours swept through the Norman forces that the duke had been killed, but William succeeded in rallying his troops. Two further Norman retreats were feigned, to once again draw the English into pursuit and expose them to repeated attacks by the Norman cavalry. The available sources are more confused about events in the afternoon, but it appears that the decisive event was Harold's death, about which differing stories are told. William of Jumièges claimed that Harold was killed by the duke. The Bayeux Tapestry has been claimed to show Harold's death by an arrow