Madagascan pochard Madagascan pochard The Madagascan pochard or Madagascar pochard ("Aythya innotata"; ) is an extremely rare diving duck of the genus "Aythya". Thought to be extinct in the late 1990s, specimens of the species were rediscovered at Lake Matsaborimena in Madagascar in 2006. As of Fall 2017, the population is around 90 individuals. Based on the accounts written by Webb and Delacour's in the 1920s and 1930s it seemed that the bird was still relatively common at Lake Alaotra. The duck probably started to decline dramatically sometime in the late 1940s or early 1950s. The cause of decline was the introduction
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the