Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Rich Little characterizations. Little also appeared on a second season episode of "The Muppet Show". In 1981 Little appeared in a comedy LP called "The First Family Rides Again", which was the fourth and final 'First Family' comedy LPs originally created by Bob Booker and Earle Doud. Little starred along with Melanie Chartoff, Michael Richards, Shelly Black, Jenilee Harrison, Earle Doud, and Vaughn Meader, making light of US President Ronald Reagan's years in the White House. Little has starred in various HBO specials including the 1978 one-man show, "Rich Little's Christmas Carol", in which Little portrayed famous comedians in established roles (W.