Portobello Road the road in the song "Portobello Belle" on their second album "Communiqué". The cult British children's book character Paddington Bear, featured in the books written by Michael Bond, enjoys visiting Portobello Market on a daily basis. His friend Mr. Gruber owns an antique shop on the Portobello Road, with whom Paddington has his elevenses every day. The Portobello Road and its colorful restaurants, pubs, and local culture is featured prominently in Martin Amis's 1989 dark satirical novel "London Fields." The street and its name also appeared regularly on the hit TV series "Minder". The board game "Portobello Market" is named
Paddington Bear TV advertisement (first broadcast on 13 September 2007), in which he tries a marmite and cheese sandwich instead of his traditional marmalade sandwich. On 13 October 2008, Google celebrated the 50th anniversary of the first Paddington publication by placing an image of the travelling bear with a sign showing Peru and London incorporated into Google's logo. In November 2014, a balloon with Paddington Bear was introduced in the Macy's Thanksgiving Day Parade. A song about Paddington Bear, "Shine" was released on 13 January 2015 by Gwen Stefani and Pharrell Williams. As part of the promotion of film and to celebrate