Tiger Woods far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer "Professional Golf Watch" won the prestigious "iF product design award" in the Leisure/Lifestyle category. Woods also endorsed the Tiger Woods PGA Tour series of video games; he has done so since 1999. In 2006, he signed a six-year contract with Electronic Arts, the series' publisher. In February 2007, Woods, Roger Federer and Thierry Henry became ambassadors for the "Gillette Champions" marketing campaign. Gillette did not disclose financial terms, though an expert estimated the deal could total between $10 million and $20 million. In
Tiger Woods that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003. "That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods' endorsement contract for another five years, in a deal reportedly worth $40 million. Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005. The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play. It is capable of absorbing up to 5,000 Gs of shock,