Tiger Woods announced that the company's first course would be in Dubai as part of a 25.3 million-square-foot development, The Tiger Woods Dubai. The Al Ruwaya Golf Course was initially expected to finish construction in 2009. As of February 2010, only seven holes had been completed; in April 2011, "The New York Times" reported that the project had been shelved permanently. In 2013, the partnership between Tiger Woods Design and Dubai Holding was dissolved. Tiger Woods Design has taken on two other courses, neither of which has materialized. In August 2007, Woods announced The Cliffs at High Carolina, a private course in
Tiger Woods of the Year a record-tying four times, and is one of only two people to be named "Sports Illustrated"s Sportsman of the Year more than once. Since his record-breaking win at the 1997 Masters, Woods became the biggest name in golf, and his presence in tournaments drew a huge fan following . Some sources have credited him for dramatically increasing prize money in golf, generating interest in new PGA tournament audiences, and for drawing the largest TV ratings in golf history. During the first decade of his professional career, Woods was the world's most marketable athlete. Shortly after his 21st