Road to Cheltenham in November, the Fighting Fifth Hurdle at Newcastle Racecourse in November, the International Hurdle at Cheltenham Racecourse in December, the Champion Hurdle Trial at Haydock Park in January, and the Champion Hurdle at The Cheltenham Festival in March. The overall concept of The Road To Cheltenham revolves around the basic premise of raising the profile of British horse racing among the general public’s consciousness and thus attracting new followers to British horse racing. The Road To Cheltenham series is part of a five-year sponsorship deal signed by StanJames.com. The deal begins with the 2010 Fighting Fifth Hurdle. Road to Cheltenham
Cheltenham Festival the season, the Foxhunters', which is run on the Friday over the same course as the Gold Cup, and is sometimes referred to as the "amateurs' Gold Cup". Unlike Royal Ascot and many other top flat racing events in Britain and Ireland, the Cheltenham Festival does not have a history of attracting many international contenders, though French-trained horses have done well – Baracouda being perhaps the most well-known, having landed the World Hurdle twice. For several years there have been concerns about the number of equine injuries and fatalities. In 2006, 11 horses died and in response the racecourse decreased