The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego Super Heroes Lego Super Heroes Lego Super Heroes is a theme and product range of the Lego construction toy, introduced in 2011. The line features both DC Comics and Marvel Comics characters. The DC Comics part of the line was launched first, being released in late 2011. The Marvel Comics part of the line was launched on April 10, 2012, to be featured alongside the 2012 film "The Avengers". The first wave of sets released included nine sets from the DC Universe line. The largest of the sets was "Arkham Asylum Breakout" which included 1619 pieces and eight minifigures. In addition to