Black Friday Sale more than 50.000 users simultaneously accessed the site, temporarily causing delays and server overloads. The overwhelming numbers of visitors also caused the servers of several online shops, such as the electronics store Saturn, to suffer significant downtime. Despite the technical problems, the first Black Friday Sale generated a significant turnover and was considered a notable success by online retailers and organizers alike. After successfully launching in 2013, and having a successful 2014, 2015 and 2016, the Black Friday Sale is set to return on 24 November 2017. Online shoppers are expected to spend billions on this Black Friday sale. Once
Black Friday (shopping) and small retailers that used Black Friday in their marketing. However, with a total of 35 participating stores, 2015 can be considered the year in which Black Friday started in the Netherlands due to more widespread support of large retailers. The popularity of Black Friday has grown rapidly in the Netherlands. The number of participating stores has increased to over 125 during the Black Friday period of 2017. In 2016 Black Friday was introduced in Poland, Greece and Ukraine. Black Friday in Belgium is seriously marketed by retailers since 2016. Especially online shops have broke sales records during the last