The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
A Collection of Beatles Oldies in the 1970s, "NME" critics Roy Carr and Tony Tyler said of the compilation: "Once again, it was Christmas – and the Beatles had "no new product" to give to EMI for their Santa sack! As a last resort, a predictable collection of oldies was hastily assembled and crammed into an inferior Carnaby-Street-style carrier-bag sleeve." They also commented on the record company's propensity, starting in 1963, for releasing the Beatles' hits and other previously issued songs on EPs – an approach they describe as an "Old Ukrainian saying: if it moves, sell it". Author Robert Rodriguez criticises EMI's commercial motivation,