Kimberlite Diamond (brand) and retailer of the 2010 Shanghai Expo. In 2014, Kimberlite Diamond founds China's first youth diamond fashion brand - KELLAN diamonds, and opens its first flagship store in Shanghai on September 19. As of 2016, the distribution network and branches in mainland China, Hong Kong, Canada and Belgium amount up to nearly 600 franchise stores, covering 30 provinces and cities in China and the brand is China's largest diamond retailer. In May, 2018, Kimberlite Diamond unveiled its new Shanghai flagship at the iconic landmark heritage Bund No.3. On July, 06 2018, Kimberlite Diamond launched its first boutique in Vancouver, Canada
Kimberlite significant amounts of forsteritic olivine, with lesser amounts of pyrope garnet, Cr-diopside, magnesian ilmenite, and spinel. Olivine lamproites were previously called group II kimberlite or orangeite in response to the mistaken belief that they only occurred in South Africa. Their occurrence and petrology, however, are identical globally and should not be erroneously referred to as kimberlite. Olivine lamproites are ultrapotassic, peralkaline rocks rich in volatiles (dominantly HO). The distinctive characteristic of olivine lamproites is phlogopite macrocrysts and microphenocrysts, together with groundmass micas that vary in composition from phlogopite to "tetraferriphlogopite" (anomalously Al-poor phlogopite requiring Fe to enter the tetrahedral site).