Lego Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games,
Lego Design byME Lego Design byME Lego Design byME was a service connected with the construction toy Lego. The service was launched in 2005 under the name "Lego Factory" until changing its name to "Lego Design byME". Using this service, people could design their own Lego models using a computer program, then upload them to the Lego website, design their own box design, and order them for actual delivery. The brand also covers a small selection of products that have been designed by Lego fans, and which were available to purchase as a set. Lego Design byME was created for people to build