Black Friday (shopping) Black Friday (shopping) Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America's Christmas shopping season since 1952, although the term "Black Friday" didn't become widely used until more recent decades. Many stores offer highly promoted sales on Black Friday and open very early, such as at midnight, or may even start their sales at some time on Thanksgiving. Black Friday is not an official holiday, but California and some other states observe
Black Friday (shopping) be considered a mainstream term and not simply as jargon of the emergency services. Since the start of the 21st century, there have been attempts by retailers with origins in the United States such as Amazon to introduce a retail "Black Friday" as it would be understood by Americans, into the United Kingdom. In 2013 Asda (a subsidiary of the American firm Walmart) announced its "Walmart's Black Friday by ASDA" campaign promoting the American concept of a retail "Black Friday" in the UK. Some online and in-shop companies have adopted the American-style Black Friday sale day, although others appear sceptical,