Madagascan pochard of numerous fish species in the lake that killed most of the pochard chicks and damaged nesting sites. Adult birds are also likely to have become victims of introduced fishes. Rice cultivation, cattle grazing on the shores, burning of shore vegetation, introduced mammals (rats), gill-net fishing and hunting are all factors that led to the duck's disappearance from the lake. The last record of multiple birds at Lake Alaotra is from 9 June 1960 when a small flock of about 20 birds was spotted on the lake. Despite the rarity of the species in 1960, a male was shot, and
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the