Bird migration perils cold temperatures on the wintering grounds kills thousands of birds, resulting in 30-90% population declines of migratory birds. For example, between 27000 and 62000 ducks, mostly tufted duck and common pochard, starved to death during a very cold winter in March 1986. The passing of Migratory Bird Treaty (US, 1916) and Migratory Birds Convention Act (Canada, 1917) made it illegal to kill or capture migratory birds. Even though migratory bird acts were passed at the beginning of the 19th century, many countries still have no laws or programs to protect migratory birds. International bird trade is a multibillion-dollar industry and
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the