Black Friday (shopping) and 33,100 is the search volume in November 2013, according to the Google Adwords). French businesses are slowly introducing the Black Friday custom into the market. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name "Jour
Friday the 13th ("I have lived", implying death in the present), an omen of bad luck. In fact, in Italy, 13 is generally considered a lucky number. However, due to Americanization, young people consider Friday the 13th unlucky as well. The 2000 parody film "Shriek If You Know What I Did Last Friday the Thirteenth" was released in Italy with the title "Shriek – Hai impegni per venerdì 17?" (""Shriek – Do You Have Something to Do on Friday the 17th?""). Friday the 17th occurs on a month starting on Wednesday. According to the Stress Management Center and Phobia Institute in Asheville, North