David Freud, Baron Freud David Freud, Baron Freud David Anthony Freud, Baron Freud, PC (born 24 June 1950) is a British politician. He is a former Minister of State for Welfare Reform in the Conservative Government of the United Kingdom. Before he joined the Conservative Party, he advised New Labour on welfare reform during its final term of office. He is a past vice-chairman of investment banking at UBS. He stepped down from his government role at the end of December 2016. Freud is the son of Walter Freud and a great-grandson of the physician and pioneering psychoanalyst Sigmund Freud. He was educated at
Ernst L. Freud of Knightsbridge" as funeral directors. Ernst Freud also later designed the marble plinth on which Sigmund Freud's urn was placed. Freud married Lucie Brasch, daughter of Joseph Brasch, a wealthy Berlin corn merchant. Lucie had studied classical philology in Berlin and Munich, as well as art history with Heinrich Wölfflin in Munich. To honor his wife, Ernst Freud added the middle initial L, for Lucie, to his name. Ernst and Lucie had three sons: Stephen Gabriel Freud (1921–2015), the politician and broadcaster Clement Freud (1924–2009) and the painter Lucian Freud (1922–2011), who was named after his mother. Clement Freud wrote