Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Friday (Rebecca Black song) song as its 2011 Black Friday advertising jingle. The hook "It's Friday, Friday, gotta get down on Friday" was changed to "It's Black Friday, Black Friday, Gotta go to Kohl's on Black Friday". Black made her national television debut by performing a mash-up of the song along with her second single, "My Moment", during "America's Got Talent"<nowiki>'</nowiki>s result night for the YouTube Special round on August 10, 2011. The round featured various acts who have auditioned via YouTube. Rebecca Black sang an acoustic version of the song on "Good Morning America". Rebecca performed Friday along with "My Moment", live in