Black Friday Sale Black Friday Sale Black Friday Sale is a joint sales initiative by hundreds of online vendors in Germany, Austria and Switzerland, inspired by the American Black Friday. The event was first launched on 28 November 2013: Over its 24-hour run, more than 1.2 million people visited the site, making it the single largest online shopping event in German speaking countries. Many leading online retailers such as Zalando, Disney Store, Saturn, Galeria Kaufhof, Deichmann, The Body Shop, Sony, Yves Rocher and Dell participated in the event in 2013. Once the Black Friday Sale started at 7 pm on 28 November 2013,
Black Friday (shopping) with one 2013 comment piece in the trade publication "Retail Week" labelling it "simply an Americanism, which doesn't translate very well." In 2014, more UK-based retailers adopted the Black Friday marketing scheme than ever. Among them were ao.com, very.co.uk, John Lewis and Argos, who all offered discounted prices to entice Christmas shoppers. During Black Friday sales in 2014, police forces were called to shops across Britain to deal with crowd control issues, assaults, threatening customers and traffic issues. Sir Peter Fahy, Chief Constable of Greater Manchester Police, stated: "The events of last night were totally predictable and I am disappointed