Rockhopper penguin is one of the world’s most numerous penguin populations, it is estimated that the population declined by some 30 percent over the final 30 years of the 20th century. The cause of this decline is mainly unknown, but scientists have speculated that humans are involved, mostly by commercial overfishing, oil exploitation, and pollution. Recent research has shown that rockhopper penguin population declines with changes in ocean surface temperature, indicating a direct impact from climate change. These activities have depleted much of the rockhopper penguin’s food supply and raised the sea surface temperatures, and because this species is geographically isolated to
What Bird is That? according to their usual habitat. The accompanying text included brief notes on distribution, breeding and behaviour. While initial sales were poor, history tells us that Cayley had accurately discerned a market need and successfully responded to it. During WWII sales accelerated and Cayley’s first collection, reprinted time and time again, eventually became a household name among birdwatchers and the book was recognised as an Australian classic. The original sponsorship of "What Bird is That?" proved a great investment for the Gould League, who benefited from the sale of its numerous reprints and revised editions. By 1960, it was rated the