Black Friday (shopping) Purchasing online gave customers free shipping and free iTunes gift cards with every purchase. The deals were promoted on their website, it read "Official Apple Store—One day Apple shopping event Friday, November 29". Australia Post's ShopMate parcel-forwarding service allows Australian customers to purchase products with "Black Friday" deals from the US and get them shipped to Australia. In addition to this, numerous stores in the country run Black Friday promotions in-store and online throughout the country. Black Friday started picking up in New Zealand around 2013. In 2015, major retailers such as The Warehouse, Noel Leeming and Harvey Norman offered
Black Friday (shopping) from the previous year. As reported in the "Forbes" "Entrepreneurs" column on December 3, 2013: "Cyber Monday, the online counterpart to Black Friday, has been gaining unprecedented popularity—to the point where Cyber Sales are continuing on throughout the week." Peter Greenberg, Travel Editor for CBS News, further advises: "If you want a real deal on Black Friday, stay away from the mall. Black Friday and Cyber Monday are all part of Cyber Week ..." The National Retail Federation releases figures on the sales for each Thanksgiving weekend. The Federation's definition of "Black Friday weekend" includes Thursday, Friday, Saturday and projected