Black Friday Sale Black Friday Sale Black Friday Sale is a joint sales initiative by hundreds of online vendors in Germany, Austria and Switzerland, inspired by the American Black Friday. The event was first launched on 28 November 2013: Over its 24-hour run, more than 1.2 million people visited the site, making it the single largest online shopping event in German speaking countries. Many leading online retailers such as Zalando, Disney Store, Saturn, Galeria Kaufhof, Deichmann, The Body Shop, Sony, Yves Rocher and Dell participated in the event in 2013. Once the Black Friday Sale started at 7 pm on 28 November 2013,
Black Friday (shopping) be considered a mainstream term and not simply as jargon of the emergency services. Since the start of the 21st century, there have been attempts by retailers with origins in the United States such as Amazon to introduce a retail "Black Friday" as it would be understood by Americans, into the United Kingdom. In 2013 Asda (a subsidiary of the American firm Walmart) announced its "Walmart's Black Friday by ASDA" campaign promoting the American concept of a retail "Black Friday" in the UK. Some online and in-shop companies have adopted the American-style Black Friday sale day, although others appear sceptical,