Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
Hapshash and the Coloured Coat Coloured Coat, producing two more works. In March 1967 they chose the name Hapshash and the Coloured Coat, which suggested both hashish and psychedelic patterning (Joseph's "coat of many colors"). They set up a small studio on Princedale Road in Holland Park, close to the "Oz" offices, and where, according to the magazine's editor Richard Neville, "their sole inspiration was LSD and their regular 'tripping partner' was Pete Townshend." The posters were then printed and distributed by Osiris Visions, owned by the "International Times", in the basement of the Indica Bookshop in Mason's Yard (off Duke Street), St. James's. The