Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Victorious Dolls Victorious Dolls Victorious Dolls is a celebrity doll line released by Spin Master in 2011 based on Nickelodeon's "Victorious" TV show. The dolls are representations of all the female characters of the show. The dolls were originally seen in the 2011 American International Toy Fair. The only character then was Tori, which had her fashion doll and a doll that sang Make it Shine, the theme song to the show. The other two dolls were released in October 2011. In 2012, a new line of dolls were seen in Walmart in January 2012. At the 2012 toy fair, they were