Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Lupita dolls to make the dolls in Japan. Cartonería in Celaya has made something of a comeback, including the making of the Lupita dolls. Lupita dolls Lupita dolls, also known as cartonería dolls, are toys made from a very hard kind of papier-mâché which has its origins about 200 years ago in central Mexico. They were originally created as a substitute for the far more expensive porcelain dolls and maintained popularity until the second half of the 20th century, with its availability of plastic dolls. Today they are made only by certain artisans’ workshops in the city of Celaya, as collectors’ items.