Black Friday (shopping) stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback. In 2014, spending volume on Black Friday fell for the first time since the 2008 recession. $50.9 billion was spent during the 4-day Black Friday weekend, down 11% from the previous year. However, the U.S. economy was not in a recession. Christmas creep has been cited as a factor in the diminishing importance of Black Friday, as many retailers now spread out their promotions over the entire months of November and December rather than concentrate them on a single shopping
Cyber Black Friday Black Friday sales are typically the largest of the season. Online retailers are hoping that by offering early discounts, consumers will shop early and often." In 2009, most major retailers began Black Friday-style sales online, betting that many would rather click for deals on Thanksgiving or Black Friday than wake up before dawn and head to stores in search of door-busters the following day. Dozens of retailers dangled special offers on their Web sites, though not all were identical to what could be found on Black Friday in stores. On July 23, 2010, Target.com announced its first ever "Back in