Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
The Who, What, or Where Game or Edwin Newman at 12:55 p.m. (before a 30-minute affiliate break), "The Who, What, or Where Game" only ran 25 minutes each day, instead of the customary 30. Similar to "Jeopardy!", which preceded it at 12 Noon/11 a.m. Central, "The Who, What, or Where Game" proved to be an effective stablemate to its lead-in. "The Who, What, or Where Game" succeeded a short-lived show called "Name Droppers", hosted by Los Angeles-area disc jockeys Al Lohman and Roger Barkley; it was succeeded in turn by "Jackpot." Coincidentally, "The Who, What, or Where Game" announcer Darrow would later host a Canadian-produced revival