Black Friday (shopping) days where people shop from all the major e-commerce players and large FMCG brands. From 2015, Google has now stopped the GOSF. The aim was to bring leading e-commerce players on a single platform and boost online shopping in India. Survey during GOSF 2014 suggests that 90% of consumers were satisfied with the exclusive discounts offered in GOSF. According to Google Trends, the interest for Black Friday is rising every year. Comparing the search volume of the term Black Friday in November 2012 and November 2013, the increase is almost 50 percent (22,200 is the search volume in November 2012
Black Friday (shopping) also made the day less important. A Gallup poll in 2012 has shown that only 18% of American adults approve of Black Friday, which is significantly lower than the percentage of American adults that approve of the controversial holiday Columbus Day, which is at 58%. The large population centers on Lake Ontario and the Lower Mainland in Canada have always attracted cross-border shopping into the US states, and as Black Friday became more popular in the US, Canadians often flocked to the US because of their lower prices and a stronger Canadian dollar. After 2001, many were traveling for the