Black Friday (shopping) spending for Sunday. The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007. Black Friday (shopping) Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America's Christmas shopping season since 1952, although the
Black Friday (shopping) XXL" (XXL day) instead of Black Friday. An alternative was brought up by some online businesses in 2018, called "French Days", which goal is to replicate Black Friday during spring season (starting around the first day of May). In Germany, "Black Friday" retailer advertisements refer to "Black Week" and "Black Shopping" in English language, with sales lasting an entire week (excluding Sundays when most retail stores are closed). During this sale time, stores keep their normal working hours; and though goods are offered at reduced prices, the prices are no more significantly slashed than normal weekly price reductions. Apple was