Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
Name That Tune and classic music played in short clips. The player then has several seconds to correctly identify the tune. Prizes such as free ringtones were available, a first in the mobile industry. The game is often mentioned as a pioneer in the emerging wireless entertainment industry. Name That Tune Name That Tune is an American television game show that put two contestants against each other to test their knowledge of songs. Premiering in the United States on NBC Radio in 1952, the show was created and produced by Harry Salter and his wife Roberta. "Name That Tune" ran from 1953–59 on