Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Lupita dolls handcrafts but rather as works of art. This project was sponsored by CONACULTA and had workshops and exhibitions in various parts of Mexico. This was followed in 2010 by the Miss Lupita project headed by Caroline Esparragoza in Mexico City, with support from Chellet and the Fondo Nacional para las Artes y Cultura. The goal of this project is to preserve the traditional techniques to make the dolls but to update the designs. Dolls were created by ordinary people with help from artisans and artists and the results were exhibited in Mexico, Japan and Portugal. There was even a workshop