Black Friday (shopping) spending for Sunday. The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007. Black Friday (shopping) Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America's Christmas shopping season since 1952, although the
Black Friday (shopping) supplies lasted. Other retailers, like Sears, Express, MK, Victoria's Secret, Zumiez, Tillys, American Eagle Outfitters, Nike, Jordan, Puma, Aéropostale, and Kmart, began Black Friday sales early Thanksgiving morning and ran them through as late as 11:00 pm Friday evening. Forever 21 went in the opposite direction, opening at normal hours on Friday, and running late sales until 2:00 am Saturday morning. Historically, it was common for Black Friday sales to extend throughout the following weekend. However, this practice has largely disappeared in recent years, perhaps because of an effort by retailers to create a greater sense of urgency. The news