Black Friday Sale more than 50.000 users simultaneously accessed the site, temporarily causing delays and server overloads. The overwhelming numbers of visitors also caused the servers of several online shops, such as the electronics store Saturn, to suffer significant downtime. Despite the technical problems, the first Black Friday Sale generated a significant turnover and was considered a notable success by online retailers and organizers alike. After successfully launching in 2013, and having a successful 2014, 2015 and 2016, the Black Friday Sale is set to return on 24 November 2017. Online shoppers are expected to spend billions on this Black Friday sale. Once
Black Friday (shopping) with one 2013 comment piece in the trade publication "Retail Week" labelling it "simply an Americanism, which doesn't translate very well." In 2014, more UK-based retailers adopted the Black Friday marketing scheme than ever. Among them were ao.com, very.co.uk, John Lewis and Argos, who all offered discounted prices to entice Christmas shoppers. During Black Friday sales in 2014, police forces were called to shops across Britain to deal with crowd control issues, assaults, threatening customers and traffic issues. Sir Peter Fahy, Chief Constable of Greater Manchester Police, stated: "The events of last night were totally predictable and I am disappointed