Ernő Goldfinger of Brutalist architecture. Goldfinger was known as a humourless man given to notorious rages. He sometimes fired his assistants if they were inappropriately jocular, and once forcibly ejected two prospective clients for imposing restrictions on his design. A discussion about Ernő with Goldfinger's cousin, on a golf course prompted Ian Fleming to name the James Bond adversary and villain Auric Goldfinger after Ernő (Fleming had previously been among the objectors to the pre-war demolition of the cottages in Hampstead that were removed to make way for Goldfinger's house at 2 Willow Road). Goldfinger consulted his lawyers when "Goldfinger" was published
Auric Goldfinger Bond figures out how Goldfinger is managing this, and blackmails him by forcing him to admit his deception. This incident also establishes Goldfinger as boundlessly greedy, as whatever sums he can gain by this elaborate cheating are negligible compared with what he already has in his possession. Goldfinger is also an avid golfer, but is known at his club for being a smooth cheater there, also. When Bond contrives to play a match with Goldfinger, he again cheats the cheater by switching Goldfinger's Slazenger 1 golf ball with a Slazenger 7 he had found while playing. In both the novel