The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego minifigure Lego minifigure A Lego minifigure, commonly referred to as a "minifig", or simply just "fig", is a small plastic articulated figurine, many of which are yellow and other skin tones, available as part of the construction toy Lego, produced by Danish toy manufacturer the Lego Group. They were first produced in 1978, and have become hugely successful, with over 3.7 billion produced, and the figure appearing in a variety of media, including movies, books and video games. The figures are usually found within Lego sets, although they are also sold separately as keychains and magnets. While some are named as