Black Friday (shopping) spending for Sunday. The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007. Black Friday (shopping) Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America's Christmas shopping season since 1952, although the
Black Friday (shopping) from the previous year. As reported in the "Forbes" "Entrepreneurs" column on December 3, 2013: "Cyber Monday, the online counterpart to Black Friday, has been gaining unprecedented popularity—to the point where Cyber Sales are continuing on throughout the week." Peter Greenberg, Travel Editor for CBS News, further advises: "If you want a real deal on Black Friday, stay away from the mall. Black Friday and Cyber Monday are all part of Cyber Week ..." The National Retail Federation releases figures on the sales for each Thanksgiving weekend. The Federation's definition of "Black Friday weekend" includes Thursday, Friday, Saturday and projected