Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
St. Francis Xavier University Publications Society, and prints 1,000 copies of 15 issues over the course of the school year. The newspaper is a member of the Canadian University Press, and is editorially autonomous from the StFX Students' Union. Originally called "Excelsior", the newspaper began as a monthly journal of literary essays and campus news founded in 1895 by M.A. McAdam and J.W. McIsaac. The editors changed the paper's name to The Xaverian Weekly in 1903. St. Francis Xavier students are represented by St. Francis Xavier University Students' Union. It is a student-run organization providing services and activities ranging from administering a medical and