Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Living Dead Dolls These custom handmades originally cost $666 each, later increased to $800. In 2004, Long & Glonek announced on the Mezco message boards that they would no longer accept commissions or make handmades to order, but would instead occasionally offer handmade dolls on eBay to the highest bidder. Since their commercial launch by Mezco in 2000, variations have been produced such as miniature dolls, ragdolls and baby dolls, large 18-inch tall porcelain dolls and 13-inch tall fashion dolls called 'Fashion Victims.' A separate line called "Living Dead Dolls Presents" offers dolls based on contemporary and classic movie characters such as Annabelle