Road to Cheltenham in November, the Fighting Fifth Hurdle at Newcastle Racecourse in November, the International Hurdle at Cheltenham Racecourse in December, the Champion Hurdle Trial at Haydock Park in January, and the Champion Hurdle at The Cheltenham Festival in March. The overall concept of The Road To Cheltenham revolves around the basic premise of raising the profile of British horse racing among the general public’s consciousness and thus attracting new followers to British horse racing. The Road To Cheltenham series is part of a five-year sponsorship deal signed by StanJames.com. The deal begins with the 2010 Fighting Fifth Hurdle. Road to Cheltenham
Cheltenham Gold Cup race was covered by Pathe News. A prize of £685 was awarded to the owner of the winning horse. The event originally took place on what is now the "Old Course" at Cheltenham. In its early years it was overshadowed at the Festival by another race, the National Hunt Chase and was worth less in prize money than the County Handicap Hurdle which had a purse of £1,000. The Gold Cup was abandoned in 1931 (because of frost) and 1937 (flooding), but the five intervening years saw the emergence of the most successful horse in the event's history. All five