Black Friday (shopping) spending for Sunday. The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007. Black Friday (shopping) Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America's Christmas shopping season since 1952, although the
Black Friday (shopping) Black Friday sales, and by 2018 were joined by Farmers, JB Hi-Fi, Briscoes and Rebel Sport. Paymark, which processes around 75 percent of New Zealand's electronic transactions, recorded $219 million NZD ($151 million USD) of transactions on Black Friday 2017, up over 10 percent from the previous year. In Norway, Black Friday started as a publicity stunt campaign back in 2010 to increase the sales to the shopping mall Norwegian Outlet. Since the introduction, it has been promoted every year in a larger and growing market all over the country. Black Friday is known as "Viernes Negro" in Costa Rica.