The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
The Beatles: Rock Band to go along with the lyrics. Art assets were created with help of Apple Corps, with Harmonix developers gaining access to their unique archive as well as personal photos from the shareholders. Apple Corps had strict desires for how the Beatles were to appear; art director Ryan Lesser noted that the art team's earliest character designs were met with "brutal" responses from Apple, but that this feedback was essential in developing the visual styles of the band. In addition to Apple Corps' material, Harmonix designers watched the eight-part "The Beatles Anthology" on a weekly basis for further reference on the