Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Xavier Austin they add that later he "matured into a caring and thoughtful young man." Jones-Roberts describes Xavier adding: "When we first met Xavier we think he is a bit of a ratbag, but when we get to know him and his family we discover his mucking about has been his release and escape from his family responsibilities." Xavier chooses to join the police force after he leaves school. He feels that joining the force will allow him the opportunity to help other people, something that he has always done himself. Xavier starts a romance with Ruby Buckton (Rebecca Breeds), but Ruby