Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Black Friday (shopping) the first company to run a special Black Friday campaign for the German market in 2006. In the first years, mostly internet retailers have used the event as an occasion to attract new customers with discounts, but bricks and mortar stores have already begun to adapt the shopping event. For the first time ever, German customers spent more than €1 billion during the Black Friday weekend in 2016: According to a Centre for Retail Research study, German customers spend around €1.3 billion ($1.54 billion) during the four days from Black Friday to Cyber Monday 2016. In 2015, Swiss retailer Manor