Road to Cheltenham in November, the Fighting Fifth Hurdle at Newcastle Racecourse in November, the International Hurdle at Cheltenham Racecourse in December, the Champion Hurdle Trial at Haydock Park in January, and the Champion Hurdle at The Cheltenham Festival in March. The overall concept of The Road To Cheltenham revolves around the basic premise of raising the profile of British horse racing among the general public’s consciousness and thus attracting new followers to British horse racing. The Road To Cheltenham series is part of a five-year sponsorship deal signed by StanJames.com. The deal begins with the 2010 Fighting Fifth Hurdle. Road to Cheltenham
Cheltenham Gold Cup been sponsored by a non-bookmaker since the Tote took over from Piper Champagne in 1980. The Cheltenham Gold Cup has had the following sponsors: In July 2018 Cheltenham Racecourse announced Magners Irish Cider as the new Cheltenham Gold Cup sponsor until 2022. The new partnership will also see Magners become the "presenting partner" across all four days of The Festival. ---- Cheltenham Gold Cup The Cheltenham Gold Cup is a Grade 1 National Hunt horse race run on the New Course at Cheltenham Racecourse in England, over a distance of 3 miles 2½ furlongs (5,331 m), and during its running