Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
Name That Tune each tune was worth increasing dollar amounts. The first tune was worth $5 and each subsequent tune was worth double the previous tune, up to $40 for the fourth and final tune. The player with the most money after four tunes won the game and played the bonus game called the "Golden Medley." From 1955–59, only three tunes were played, worth $10, $20 and $30. If both players were tied at $30 each, both played as a team in the Golden Medley. Two contestants selected from the studio audience competed in various games to earn points as well as cash