Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Kenny Roberts individual scorer behind Pat Hennen at the 1978 Transatlantic Match races. The 1978 world championship chase did not start well for Roberts at the season-opening round in Venezuela. Although Roberts won the 250 cc Grand Prix, Sheene claimed the victory in the 500 cc Venezuelan Grand Prix while Roberts' Yamaha suffered a mechanical failure on the starting line. In the second round at the Spanish Grand Prix, Roberts was leading the race by eight seconds when his throttle stuck, forcing him to settle for second place behind fellow American Pat Hennen. Roberts then won his first-ever 500 cc Grand Prix