The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego tire In 2006 the Lego Group produced 15 billion individual pieces of Lego, which included 306 million tires. By 2011 Lego's annual production was increased to 318 million, over 50 percent more than any of the other tire companies, including Bridgestone, Michelin, and Goodyear. Lego tire A Lego tire is a rubber tire manufactured by the toy building block company The Lego Group for use on vehicles within their Lego building sets. The tires are available in a range of sizes depending on the application. Lego first began manufacturing tires in 1962 and included them in what would become their most