The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego Fabuland magazine "Più e il suo Gioco". For the Fabuland theme Lego introduced such licensed products as key chains, table decorations, pens, playing cards, jigsaw puzzles, memory games (in association with Ravensburger), parachute toys, children cutlery sets (in association with BSF), bed cover sheets, children’s clothing. Fabuland characters were attached to Nestlé's Orzoro jars. In 1979 in Germany Phonogram Inc. released on vinyl record radioplay "Stories from Fabuland" written by Sebastian Beck and directed by Michael Weckler. Lego Fabuland Lego Fabuland was a theme and product range of the Lego construction toy, aimed at young children. Introduced in 1979, the range