Handheld electronic game by less bright dots). In 1978 the Milton Bradley Company entered the handheld market with Simon, a simple color-and-sound-matching game. Simon had no dedicated display, but featured four colored, lighted buttons; the original version was large enough to be used as a tabletop game or a handheld; later versions became increasingly smaller. The same year, Parker Brothers also released Merlin, a more sophisticated handheld which could play six different games using an array of 11 buttons with integrated LEDs. Despite their relative simplicity, each of these early games was highly successful. The initial success of Mattel and Parker Brothers' entries
Which Witch? (board game) Which Witch? (board game) Which Witch? is a children's board game published in 1970 by the Milton Bradley Company, and was invented by Joseph M. Burck of Marvin Glass and Associates. The board represents a haunted house with four large rooms: the Broom Room, the Witchin' Kitchen, the Spell Cell and the Bat's Ballroom, assembled before play into a three-dimensional model house with vertical walls, and a large plastic chimney in the center. There are four tokens, colored red, yellow, blue and green. Each token is shaped like a child, either a boy or a girl, with four corresponding mouse