Tiger Woods announced that the company's first course would be in Dubai as part of a 25.3 million-square-foot development, The Tiger Woods Dubai. The Al Ruwaya Golf Course was initially expected to finish construction in 2009. As of February 2010, only seven holes had been completed; in April 2011, "The New York Times" reported that the project had been shelved permanently. In 2013, the partnership between Tiger Woods Design and Dubai Holding was dissolved. Tiger Woods Design has taken on two other courses, neither of which has materialized. In August 2007, Woods announced The Cliffs at High Carolina, a private course in
Tiger Woods October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement. Although no figures were officially disclosed, "Golfweek" magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales. In October 2012, it was announced that Woods had signed an exclusive endorsement deal with Fuse Science, Inc, a sports nutrition firm. In 1997, Woods and golfer