The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego Elves Spots: Un-grouped: "Lego Elves: Secrets of Elvendale", a Netflix series animated by Studio Mir, was released on September 1, 2017. The majority of the voice actors reprise their roles from the 2015 series. Lego Elves Lego Elves (sometimes called Elves for short, and stylized mostly as LEGO Elves) is a toy line and its accompanying media franchise, created by Danish company Lego or The Lego Group, that began in 2015. It is part of the company's effort to make the brand more appealing to girls. Afterwards, it began to become a web-show webisode series in 2015, with a special sort-of-"short-movie"