Road to Cheltenham in November, the Fighting Fifth Hurdle at Newcastle Racecourse in November, the International Hurdle at Cheltenham Racecourse in December, the Champion Hurdle Trial at Haydock Park in January, and the Champion Hurdle at The Cheltenham Festival in March. The overall concept of The Road To Cheltenham revolves around the basic premise of raising the profile of British horse racing among the general public’s consciousness and thus attracting new followers to British horse racing. The Road To Cheltenham series is part of a five-year sponsorship deal signed by StanJames.com. The deal begins with the 2010 Fighting Fifth Hurdle. Road to Cheltenham
Cheltenham Gold Cup they lost their sponsorship following Jockey Club's and Arena Racing new initiative to not allow bookmaker sponsorships on their tracks that do not offer any contribution to horse racing from their offshore business. Only two weeks later a new sponsorship deal was announced with Timico, an independent internet service provider whose CEO Tim Radford is a horse owner having top chasers like Somersby and Racing Demon associated with his name. Timico also offered an increase of £25,000 to reach a total of £575,000 prize money for the 2016 Gold Cup renewal. It was the first time that the race had