The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
The Beatles flash drives. Owing to a long-running royalty disagreement, the Beatles were among the last major artists to sign deals with online music services. Residual disagreement emanating from Apple Corps' dispute with Apple, Inc., iTunes' owners, over the use of the name "Apple" was also partly responsible for the delay, although in 2008, McCartney stated that the main obstacle to making the Beatles' catalogue available online was that EMI "want[s] something we're not prepared to give them". In 2010, the official canon of thirteen Beatles studio albums, "Past Masters", and the "Red: and "Blue" greatest-hits albums were made available on iTunes.