Tiger Woods far in excess of the forces generated by a normal golf swing. In 2006, the TAG Heuer "Professional Golf Watch" won the prestigious "iF product design award" in the Leisure/Lifestyle category. Woods also endorsed the Tiger Woods PGA Tour series of video games; he has done so since 1999. In 2006, he signed a six-year contract with Electronic Arts, the series' publisher. In February 2007, Woods, Roger Federer and Thierry Henry became ambassadors for the "Gillette Champions" marketing campaign. Gillette did not disclose financial terms, though an expert estimated the deal could total between $10 million and $20 million. In
Tiger Woods of the Year a record-tying four times, and is one of only two people to be named "Sports Illustrated"s Sportsman of the Year more than once. Since his record-breaking win at the 1997 Masters, Woods became the biggest name in golf, and his presence in tournaments drew a huge fan following . Some sources have credited him for dramatically increasing prize money in golf, generating interest in new PGA tournament audiences, and for drawing the largest TV ratings in golf history. During the first decade of his professional career, Woods was the world's most marketable athlete. Shortly after his 21st