Arsenal firm Arsenal firm There are two Arsenal hooligan firms, The Gooners (a mutation of the club's nickname, The Gunners) and The Herd. The Gooners were a violent football hooligan firm mainly active in the 1980s and 1990s. However, the name is now used by most non-hooligan Arsenal supporters. The Herd was mainly active between the late 1970s and early 1990s, it still exists but prefers to stay undercover. The Herd are a violent football hooligan firm and have the distinctive war-cry E-I-E. The main rivals of The Herd in the 1980s and in the present day are West Ham's I.C.F., Tottenham
Supporters' Trust at Reading under the leadership of ex-RFSC chairman Roger Titford and including several non-members of RFSC launched STAR (Supporters Trust at Reading) on 18 March 2002 in the Jazz Café at the stadium. By combining supporters club benefits and membership levels with supporters trust infrastructure and philosophy STAR was able to gain strength and credibility quickly. Since its beginning it has met regularly with the senior management team of the club and, as a shareholder, attended all the football club’s AGMs. STAR is an active participant within Supporters Direct and the Football Supporters' Federation. STAR runs coaches for STAR members to all