Minneapolis–Saint Paul Grand Excursion, a trip into the Upper Midwest sponsored by the Rock Island Railroad, brought more than a thousand curious travelers into the area by rail and steamboat in 1854. The next year, in 1855, Henry Wadsworth Longfellow published "The Song of Hiawatha", an epic poem based on the Ojibwe legends of Hiawatha. A number of natural area landmarks were included in the story, such as Lake Minnetonka and Minnehaha Falls. Tourists inspired by the coverage of the Grand Excursion in eastern newspapers and those who read Longfellow's story flocked to the area in the following decades. At one time,
The Song of Hiawatha of Longfellow's poem nevertheless led to the name "Hiawatha" becoming attached to a number of locales and enterprises in areas more historically associated with the Ojibwe than the Iroquois. The poem was published on November 10, 1855, by Ticknor and Fields and was an immediate success. In 1857, Longfellow calculated that it had sold 50,000 copies. Longfellow chose to set "The Song of Hiawatha" at the Pictured Rocks, one of the locations along the south shore of Lake Superior favored by narrators of the Manabozho stories. The "Song" presents a legend of Hiawatha and his lover "Minnehaha" in 22 chapters