The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
Apple TV would be the clear winners over content providers such as the iTunes Store. Shortly after, Apple released YouTube functionality and Jobs stated that Apple TV was a "DVD player for the Internet". Some market analysts predicted that YouTube on Apple TV "provides a glimpse of this product's potential and its future evolution", but overall, analysts had mixed reactions regarding the future of Apple TV. Some negative reactions followed after Jobs referred to the device as a "hobby", implying it was less significant than the Macintosh, iPod, and iPhone. In the fourth quarter of 2008, sales were triple that of the