Cyber Black Friday Cyber Black Friday Cyber Black Friday is a marketing term for the online version of Black Friday, the day after Thanksgiving Day in the United States. The term made its debut in a 2009 press release entitled "Black Friday Goes Online for Cyber Black Friday". According to the National Retail Federation Black Friday shopping survey, 195 million shoppers visited stores and websites over Black Friday weekend in 2009, up from 172 million last year. One-fourth of Americans shopping over the Black Friday weekend (28.5% or 49 million) were shopping online. comScore reported that Black Friday (November 27, 2009) saw $595
Black Friday (shopping) downtime costs organisations around the world an average of R270m annually, up from the R210m of the previous year". Some websites offer information about day-after-Thanksgiving specials up to a month in advance. The text listings of items and prices are usually accompanied by pictures of the actual ad circulars. These are either leaked by insiders or intentionally released by large retailers to give consumers insight and allow them time to plan. In recent years, some retailers (including Walmart, Target, OfficeMax, Big Lots, and Staples) have claimed that the advertisements they send in advance of Black Friday and the prices included