Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Xavier Martínez Xavier Martínez Xavier Martínez (February 7, 1869 – January 13, 1943) was a California artist active in the late 19th and early 20th century. He was a well-known bohemian figure in San Francisco, the East Bay, and the Monterey Peninsula and one of the co-founders of two California artists' organizations and an art gallery. He painted in a tonalist style and also produced monotypes, etchings, and silverpoint. He was originally christened "Javier Timoteo Martinez y Orozco", but later called himself "Xavier Tizoc Martinez", the middle name acknowledging his Purépecha heritage. He was known to his friends as "Marty." Martinez was