Lego new 'Friends' theme for girls. Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks
Lego in popular culture books published about the Lego Mindstorms robotics product, some of which focus on its use as an educational toy within schools. There are a number of short movies or recreations of feature films that have been made using Lego bricks, either using stop motion animation or computer-generated imagery (CGI). Making these is a popular fan-activity, and is supported by community websites such as BrickFilms - these films are often known as Brickfilms Other examples include , a 6-minute-long fan-made stop-motion film, and the award-winning music video for the song "Fell in Love with a Girl" by The White Stripes, in