Black Friday Sale more than 50.000 users simultaneously accessed the site, temporarily causing delays and server overloads. The overwhelming numbers of visitors also caused the servers of several online shops, such as the electronics store Saturn, to suffer significant downtime. Despite the technical problems, the first Black Friday Sale generated a significant turnover and was considered a notable success by online retailers and organizers alike. After successfully launching in 2013, and having a successful 2014, 2015 and 2016, the Black Friday Sale is set to return on 24 November 2017. Online shoppers are expected to spend billions on this Black Friday sale. Once
Cyber Black Friday Black Friday sales are typically the largest of the season. Online retailers are hoping that by offering early discounts, consumers will shop early and often." In 2009, most major retailers began Black Friday-style sales online, betting that many would rather click for deals on Thanksgiving or Black Friday than wake up before dawn and head to stores in search of door-busters the following day. Dozens of retailers dangled special offers on their Web sites, though not all were identical to what could be found on Black Friday in stores. On July 23, 2010, Target.com announced its first ever "Back in