Black Friday (shopping) In Panama, Black Friday was first celebrated in 2012, as a move from the Government to attract local tourism to the country's capital city. During its first year, it was believed to have attracted an inflow of about 35,000 regional tourists according to the government's immigration census. In South Africa, Russia, Austria and Switzerland, Black Friday Sale is a joint sales initiative by hundreds of online vendors—among them Zalando, Disney Store, Galeria Kaufhof and Sony. Over its first 24-hour run on November 28, 2013, more than 1.2 million people visited the site, making it the single largest online shopping event
Black Friday (shopping) Black Friday sales, and by 2018 were joined by Farmers, JB Hi-Fi, Briscoes and Rebel Sport. Paymark, which processes around 75 percent of New Zealand's electronic transactions, recorded $219 million NZD ($151 million USD) of transactions on Black Friday 2017, up over 10 percent from the previous year. In Norway, Black Friday started as a publicity stunt campaign back in 2010 to increase the sales to the shopping mall Norwegian Outlet. Since the introduction, it has been promoted every year in a larger and growing market all over the country. Black Friday is known as "Viernes Negro" in Costa Rica.