The Lego Group world's largest toy company by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. The history of Lego spans nearly 100 years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic Lego bricks began in Denmark in 1947, but since has grown to include factories throughout the world. In 1961, Lego was managed by Samsonite until 1972 in the United States and 1986 in Canada.
Lego Racers Lego Racers Lego Racers was a product line (or theme) of the construction toy Lego. The range was first introduced in 1975 with a Formula 1 car model. However, the brand only really started to become a core theme in 2001, with the release of a series of mini racecars. Made from only a small number of large bricks, these toys were designed more as racing car toys than a construction toy, and included a launcher element (which doubled up as a storage container) that could be used to propel the vehicles. Over time, the theme has developed, bringing it