Tiger Woods Woods. TAG Heuer dropped Woods from advertising in December 2009 and officially ended their deal when his contract expired in August 2011. "Golf Digest" suspended Woods's monthly column beginning with the February 2010 issue. In contrast, Nike continued to support Woods, as did Electronic Arts, which was working with Woods on the game "Tiger Woods PGA Tour Online". A December 2009 study estimated the shareholder loss caused by Woods's affairs to be between $5 billion and $12 billion. On February 19, 2010, Woods gave a televised statement in which he said he had undertaken a 45-day therapy program beginning at
Tiger Woods the $10 million bonus Woods received for the FedEx Cup title. The same year, Forbes estimated his net worth to be $600 million, making him the second richest person of color in the United States, behind only Oprah Winfrey. In 2015, Woods ranked ninth in Forbes' list of world's highest-paid athletes, being the top among Asian Americans or the fourth among African Americans. Woods is currently considered to be the highest-paid golfer. Early in Woods' career, a small number of golf experts expressed concern about his impact on the competitiveness of the game and the public appeal of professional golf.