Red-billed quelea in colour, sometimes with some dark spots. Some clutches contain six eggs, but large clutches may be the result of other females dumping an egg in a stranger's nest. Both sexes share the incubation of the eggs during the day, but the female alone does so during the cool night, and feeds during the day when air temperatures are high enough to sustain the development of the embryo. The breeding cycle of the red-billed quelea is one of the shortest known in any bird. Incubation takes nine or ten days. After the chicks hatch, they are fed for some days
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture