Auric Goldfinger armour plating. Once at Enterprises Auric, the bodywork is stripped off, melted and made into airplane seats for a company that Enterprises Auric is heavily invested in. The plane(s) are then flown to India where the seats are melted down again into gold bars and sold for a much higher premium rate; 100 to 200 per cent profit. In the novel, Goldfinger captures Bond and threatens to cut him in half with a circular saw as Oddjob tortures him using his pressure points. Bond offers to work for Goldfinger in exchange for his life, but Goldfinger refuses to spare him,
Goldfinger (novel) has accustomed us, ...the narrative does not slip into top gear until Goldfinger unfolds his plan". The "Evening Standard" looked at why Bond was a success and listed "the things that make Bond attractive: the sex, the sadism, the vulgarity of money for its own sake, the cult of power, the lack of standards". "The Sunday Times" called "Goldfinger" "Guilt-edged Bond", whilst the "Manchester Evening News" thought that "Only Fleming could have got away with it...outrageously improbable, wickedly funny, wildly exciting". Even the "avid anti-Bond and an anti-Fleming man", Anthony Boucher, writing for "The New York Times" appeared to enjoy