David Freud, Baron Freud David Freud, Baron Freud David Anthony Freud, Baron Freud, PC (born 24 June 1950) is a British politician. He is a former Minister of State for Welfare Reform in the Conservative Government of the United Kingdom. Before he joined the Conservative Party, he advised New Labour on welfare reform during its final term of office. He is a past vice-chairman of investment banking at UBS. He stepped down from his government role at the end of December 2016. Freud is the son of Walter Freud and a great-grandson of the physician and pioneering psychoanalyst Sigmund Freud. He was educated at
Matthew Freud Matthew Freud Matthew Freud (born 2 November 1963) is head of Freud Communications, an international public relations firm in the United Kingdom. Freud is the son of June Flewett and the writer and politician Sir Clement Freud. His sister is television interviewer Emma Freud. His great-grandfather is Sigmund Freud and he is doubly related to the "father" of public relations, Edward Bernays, whose father was Sigmund Freud's brother-in-law (Sigmund Freud's wife's brother) and whose mother was Sigmund Freud's sister. He is the nephew of the late artist Lucian Freud and (by former marriage) of the late writer Lady Caroline Blackwood,