The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
Apple TV that in 2013 Apple TV brought in 1 billion dollars of revenue for Apple. A market survey published by Parks Associates in December 2014 found that Apple TV has lost consumer traction to Google Chromecast, garnering only a 17% market share. Tim Cook announced at the Apple Watch conference on March 9, 2015, that Apple had sold a total of 25 million Apple TVs up to that point. In the January 27, 2016, Apple earnings call, CEO Tim Cook stated that the Apple TV had record sales. However, no specific sales figures were mentioned; Apple TV is included in an