The Beatles: Rock Band the "Rock Band" concept to Apple Corps, the music production company created by the Beatles, and its key shareholders Paul McCartney, Ringo Starr and Yoko Ono. Initial meetings were arranged with the shareholders using an early prototype of the game to garner their interest in the title. One stipulation that the Apple Corps shareholders required of Harmonix was that the game feature songs spanning the band's entire career. Harmonix subsequently created a more complete demonstration that used examples of music and artwork that they envisioned for the game. The five-song demo, which included an early build for "Here Comes the
The Beatles: The Authorised Biography book appeared in "The Sunday Times" and in the US magazine "Life". The publication coincided with the cinema run of the Beatles' "Yellow Submarine" animated film and the release of "Hey Jude", the group's first single on their Apple record label. The book furthered the theme of togetherness presented by these projects. Author Jonathan Gould comments that, on this issue, the biography was already considerably out of date, given the malaise afflicting the band after their return from India, and the fact that Lennon had left Cynthia for Japanese artist Yoko Ono, just as McCartney's long-term relationship with Asher had