Roger Schlaifer Coca-Cola, Rushton Toys and IBM. In 1978 Schlaifer branded an early jogging-shoe roller-skate as Hot Rollers and licensed the Hot Roller brand for kids’ apparel, skates and fashion accessories which sold at stores such as Bloomingdales, Belk’s and Mervyn’s. Building on the success of his licensing Hot Rollers, in 1981 Schlaifer proposed an exclusive, worldwide licensing agreement with Xavier Roberts’ company, Original Appalachian Artworks, for the rights to "Little People" soft sculpture dolls and Babyland General Hospital. Schlaifer rebranded the "Little People" dolls as Cabbage Patch Kids. In addition to signing up Coleco Industries on August 9, 1982, as its
Beyond the Valley of the Dolls Beyond the Valley of the Dolls Beyond the Valley of the Dolls is a 1970 American satirical musical melodrama film starring Dolly Read, Cynthia Myers, Marcia McBroom, Phyllis Davis, John LaZar, Michael Blodgett, and David Gurian. The film was directed by Russ Meyer and co-written by Meyer and Roger Ebert. Originally intended as a sequel to the 1967 film "Valley of the Dolls"—"dolls" being a slang term for depressant pills or "downers"—"Beyond the Valley of the Dolls" was instead revised as a parody of the commercially successful but critically reviled original. Three young women—Kelly MacNamara, Casey Anderson, and Petronella "Pet"