Lego Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games,
The Lego Group losses are due to a more competitive environment, where the company has to compete not only against its traditional competitors Mattel and Hasbro, but also against technology companies such as Sony or Microsoft as more children use mobile devices for entertainment. The job cuts account for 8 percent of the company's total work force. The Lego Group Lego System A/S, doing business as The Lego Group (stylised as The LEGO Group), is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has