Lego new 'Friends' theme for girls. Lego Lego (; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks
Lego Atlantis Lego Atlantis Lego Atlantis was a product range of the construction toy Lego, themed around the underwater world of Atlantis. The range was announced in 2009, for launch in early 2010, and was discontinued by the end of 2011. Sets included models of buildable underwater vehicles, as well as 'heroic diver' and 'shark warrior' minifigures. A ride based on the range was operated at Legoland Windsor. The product range underwent extensive development, with the design team using focus groups "mostly comprising boys aged between six and 12, but also child psychologists". Designer William Thorogood commented on these focus groups that