Black Friday (shopping) Prime Days taking place in 2016 and 2017. Other companies followed with "Black Friday in July" deals which were as good as, or better than, those in November. For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7:00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 p.m., on what became derisively known as
Black Friday (shopping) from the previous year. As reported in the "Forbes" "Entrepreneurs" column on December 3, 2013: "Cyber Monday, the online counterpart to Black Friday, has been gaining unprecedented popularity—to the point where Cyber Sales are continuing on throughout the week." Peter Greenberg, Travel Editor for CBS News, further advises: "If you want a real deal on Black Friday, stay away from the mall. Black Friday and Cyber Monday are all part of Cyber Week ..." The National Retail Federation releases figures on the sales for each Thanksgiving weekend. The Federation's definition of "Black Friday weekend" includes Thursday, Friday, Saturday and projected