Trung Nguyên its "Weasel" sub-brand. Due to the complicated production process, only 40–50 kg of "Weasel" coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of "Weasel" coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed. Currently, Trung Nguyen owns the system of four factories: Along with producing and processing coffee beans, Trung Nguyên operates
Coffee in world cultures coffee across the world. The heritage of coffee grown all around the world can be found in the forests of Ethiopia, where the theory of its origins also resides. According to local legend, a goat herder named Kaldi saw his goats eating coffee "berries". This caused them to gain extreme amounts of energy, preventing them from sleeping at night. He brought this information to local monks, who created a drink with the coffee beans. One monk who drank the concoction found that it allowed him to stay up all night and pray. As this information spread to other Ethiopian monks,