How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Who Will Remember the People... Who Will Remember the People... Who Will Remember the People... () is a 1986 novel by the French writer Jean Raspail. It tells the history of the Alacalufe people, a largely extinct South American tribe, throughout the centuries. The two main characters reappear in each generation. The native name of the Alacufs is "Kaweskar", which means "the people". Raspail had met members of the tribe in the early 1950s which had made an impression that stayed with him. The book was published in English in 1988, translated by Jeremy Leggatt. It received the Chateaubriand Prize and the Inter Book Prize.