Janis Joplin were scattered from a plane into the Pacific Ocean. Joplin's death in October 1970 at age 27 stunned her fans and shocked the music world, especially when coupled with the death just 16 days earlier of another rock icon, Jimi Hendrix, also at age 27. (This would later cause some people to attribute significance to the death of musicians at the age of 27, as celebrated in the notional '27 Club'.) Music historian Tom Moon wrote that Joplin had "a devastatingly original voice", music columnist Jon Pareles of "The New York Times" wrote that Joplin as an artist was "overpowering
Jimi Hendrix billing, advertisements, and tickets were printed with the New Jimi Hendrix Experience or occasionally just Jimi Hendrix. During the first half of 1970, Hendrix sporadically worked on material for what would have been his next LP. Many of the tracks were posthumously released in 1971 as "The Cry of Love". He had started writing songs for the album in 1968, but in April 1970 he told Keith Altham that the project had been abandoned. Soon afterward, he and his band took a break from recording and began the Cry of Love tour at the L.A. Forum, performing for 20,000 people.