Olympic Games Olympic Games held at the Paris Exposition in 1900 and the Louisiana Purchase Exposition at St. Louis in 1904 were side shows. The Games in Paris did not have a stadium, but were notable for being the first time women took part in the Games. When the St. Louis Games were celebrated roughly 650 athletes participated, but 580 were from the United States. The homogeneous nature of these celebrations was a low point for the Olympic Movement. The Games rebounded when the 1906 Intercalated Games (so-called because they were the second Games held within the third Olympiad) were held in
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal