Theo Albrecht Theo Albrecht Theodor Paul "Theo" Albrecht (; 28 March 1922 – 24 July 2010) was a German entrepreneur, who in 2010 was ranked by Forbes as the 31st richest person in the world, with a net worth of $16.7 billion. He owned and was the CEO of the Aldi Nord discount supermarket chain. In the US he owned the Trader Joe's specialty grocery store chain. His brother Karl Albrecht owned the Aldi Süd discount supermarket chain. The two chains originally were a single family enterprise until a friendly division of assets in 1960. Aldi Süd operates the Aldi groceries in
Perekrestok (supermarket chain) new concept. In 2017, Perekrestok managed a total of 638 stores that generated revenue of RUB 186.9 bn. In 2008, the first premium class supermarket "Green Perekrestok" opened in Rostov-on-Don. In March 2009, the first "Green Perekrestok" was launched in Moscow. Some elements of the "Green Perekrestok" concept were later incorporated into a modernisation programme that spanned the entire Perekrestok chain. In July 2017, Perekrestok launched Smart Wi-Fi, a project to create a free Wi-Fi network in 250 Perekrestok supermarkets in Moscow. The initiative enables the company to show ads and send push notifications to customers immediately after they get