How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Floating Flies and How to Dress Them Halford's first book, "Floating Flies and How to Dress Them" (1886) got plenty of attention in American books and articles. It is hard to state how great Halford's influence was. His name became almost synonymous with chalk stream fishing and his innovations did not go unnoticed abroad. It was Halford's work that inspired M. Albert Petit to write the book that re-introduced and popularized fly fishing in France. ... Halford was also an important influence on American fly-tying: by 1888 "Floating Flies and How to Dress Them" could be purchased for twelve dollars from "Forest and Stream" and his flies