John Arbuthnot Spanish Succession. The war had profited John and Sarah Churchill, and the Tory ministry sought to end it by withdrawing from all England's alliances and negotiating directly with France. Swift wrote "The Conduct of the Allies," and Arbuthnot wrote a series of five pamphlets featuring John Bull. The first of these, "Law Is a Bottomless Pit" (1712), introduced a simple allegory to explain the war. John Bull (England) is suing Louis Baboon (i.e. Louis Bourbon, or Louis XIV of France) over the estate of the dead Lord Strutt (Charles II of Spain). Bull's lawyer is the one who really enjoys
Military recruitment a national effort was reflected in World War I recruitment methods. Peter A. Padilla and Mary Riege Laner define six basic appeals to these recruitment campaigns: patriotism, job/career/education, adventure/challenge, social status, travel, and miscellaneous. Between 1915 and 1918, 42% of all army recruitment posters were themed primarily by patriotism. And though other themes – such as adventure and greater social status – would play an increased role during World War II recruitment, appeals to serve one's country remained the dominant selling point. In the aftermath of World War II military recruitment shifted significantly. With no war calling men and women