Trung Nguyên its "Weasel" sub-brand. Due to the complicated production process, only 40–50 kg of "Weasel" coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of "Weasel" coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed. Currently, Trung Nguyen owns the system of four factories: Along with producing and processing coffee beans, Trung Nguyên operates
Coffee bean Coffee bean A coffee bean is a seed of the coffee plant and the source for coffee. It is the pit inside the red or purple fruit often referred to as a cherry. Just like ordinary cherries, the coffee fruit is also a so-called stone fruit. Even though the coffee beans are seeds, they are referred to as "beans" because of their resemblance to true beans. The fruits – coffee cherries or coffee berries – most commonly contain two stones with their flat sides together. A small percentage of cherries contain a single seed, instead of the usual two. This