REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Continente (Supermarket) Continente (Supermarket) Continente is a retail chain that belongs to Sonae Distribuição, the largest retailer in Portugal. The hypermarket Continente chain is in spread all over continental Portugal as well on Madeira and in Azores. The supermarket chain Continente Modelo, formerly named just Modelo, has also a nationwide presence. Sonae Distribuição, SGPS, SA, is a subsidiary company of Sonae SGPS. Sonae Distribuição started in 1985 by the merger of two large retailers, Modelo and Continente. Modelo was owned by the Sonae holding, while Continente was the Portuguese and Spanish operation of the French retailer Promodès, known by the ensign Continent