Alvinolagnia erotic in India. Baring the midriff has always been a fashion in Indian women attire. Indian women have traditionally worn saris that bares the midriff, especially South Indian women. The exposure of midriff in a sari is considered to be erotic. The midriff is revealed in other traditional female attires like Ghagra choli. Belly chain known as kamarband in India when worn with low-rise saris and lehengas are considered sensuous. Most Indian women wear belly chains during weddings and other ceremonies as a show of culture and tradition. Nowadays, women have been pairing these chains with western outfits, mostly to
Midriff was widely brought into everyday Western women's fashion in the 1960s' sexual revolution and later with the popularity of halters, tube tops and crop tops in the 1970s. The cheerleading style fashions developing largely from the styles originating with the Dallas Cowboys Cheerleaders in the early 1970s also played a crucial role for the popularity of midriff fashion at middle and high schools. During the 1980s, pop star Madonna appeared in bare midriff looks in her performances and music videos, which helped in spreading this fashion widely. The popularity of the bare midriff continued well due to low-rise fashion which