27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
Janis Joplin band performed on "This Morning", an ABC daytime 90-minute variety show hosted by Dick Cavett. Shortly thereafter, network employees wiped the videotape, though the audio survives. (In 1969 and 1970, Joplin made three appearances on Cavett's prime-time program. Video was preserved and excerpts have been included in most documentaries about Joplin. Audio of her 1968 appearance has not been used since then.) Sometime in 1968, the band's billing was changed to "Janis Joplin and Big Brother and the Holding Company," and the media coverage given to Joplin generated resentment within the band. The other members of Big Brother thought that