Trung Nguyên then passed through its digestive tract. After gathering, thorough washing, sun drying, light roasting, and brewing, these beans yield an aromatic coffee with much less bitterness. Trung Nguyên's Legendee brand coffee is a simulated kopi luwak product, which uses synthetic enzymes to mimic the civet's gastric acid, producing effects on flavour similar to actual kopi luwak, and reducing the need to rely on the civet, which is now endangered in Vietnam due to excessive hunting. In August 2010, Trung Nguyên CEO Dang Le Nguyen Vu reported that the company had begun manually producing its own natural (non-simulated) kopi luwak under
Coffee Coffee Coffee is a brewed drink prepared from roasted coffee beans, the seeds of berries from certain "Coffea" species. The genus "Coffea" is native to tropical Africa (specifically having its origin in Ethiopia and Sudan) and Madagascar, the Comoros, Mauritius, and Réunion in the Indian Ocean. Coffee plants are now cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, Indian subcontinent, and Africa. The two most commonly grown are "C. arabica" and "C. robusta". Once ripe, coffee berries are picked, processed, and dried. Dried coffee seeds (referred to as "beans") are roasted to varying