Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn (novel) help, Mary escapes and goes to Altarnun to tell the vicar about Joss's misdeeds, but he isn't at home. She then goes to the squire's home and tells his wife her story, but Mrs Bassat tells Mary that her husband already has the evidence to arrest Joss and has gone to do so. Mrs Bassat has her driver take Mary to Jamaica Inn, where they arrive before the Squire's party. Mary goes inside and finds her uncle stabbed to death; the squire and his men arrive soon thereafter and discover Patience similarly murdered. The vicar arrives at the inn, having