Woodford Reserve ("Tier 1") scoring category. The Woodford Reserve Distillery offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail promotional programs. In a contract arrangement with Churchill Downs, Woodford Reserve has been declared the "official bourbon of the Kentucky Derby" and is used in a $1,000 mint julep cocktail that is sold to patrons on Derby Day. (Although Woodford Reserve is the Derby's "official bourbon", its sister brand Old Forester serves mint juleps as the "official drink" and is featured in the more moderately priced juleps served at the event.) Woodford Reserve Woodford Reserve is a
Julep (company) for women was the initial business model, Park now says she uses the parlors as a testing ground for new products. Julep moved into e-commerce in 2008. The company’s website is now its main sales channel, making available more than 300 new products on its website in 2013. Julep products are also available through their Seattle parlors, through retailers such as Sephora, Nordstrom and on TV though QVC. Also in 2013, it opened its first pop-up store in New York City. Julep reportedly tripled its revenue in 2013. Julep is backed by venture capital firms Andreessen Horowitz, Altimeter Capital, Azure