How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
An End to Evil: How to Win the War on Terror in the "National Review". Danielle Pletka, a foreign policy analyst at the American Enterprise Institute, told "The Jewish Daily Forward", "The political prescriptions contained are terrific. This is a very thoughtful articulation of how to fight the battle ahead of us." Political scientist Fareed Zakaria said about the book: "It is now possible to describe a neoconservative foreign policy, and David Frum and Richard Perle's new book, "An End to Evil: How to Win the War on Terror," is a useful guide to it. There have been many books written by neoconservatives on aspects of the war on terror, but