Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
The Set-Up (1949 film) The Set-Up (1949 film) The Set-Up is a 1949 American film noir boxing drama directed by Robert Wise and starring Robert Ryan and Audrey Totter. The screenplay was adapted by Art Cohn from a 1928 narrative poem written by Joseph Moncure March. "The Set-Up" was the last film Wise made for RKO, and he named it his favorite among the pictures he directed for the studio, as well as one of his top ten during his entire career. Bill "Stoker" Thompson (Robert Ryan) is a 35-year-old has-been boxer about to take on an opponent at the fictional Paradise City Arena.