Summer Olympic Games 1900 Summer Olympics were already planned for Paris and, except for the 1906 Intercalated Games, the Olympics did not return to Greece until the 2004 Summer Olympics. Four years later the 1900 Summer Olympics in Paris attracted more than four times as many athletes, including 20 women, who were allowed to officially compete for the first time, in croquet, golf, sailing, and tennis. The Games were integrated with the Paris World's Fair and lasted over 5 months. It is still disputed which events exactly were "Olympic", since few or maybe even none of the events were advertised as such at
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal