How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How to Lose Friends & Alienate People (film) by Number 9 Films. In 2006, Simon Pegg was announced as the lead, Kirsten Dunst was revealed to appear in the film in late April 2007, and in May 2007, Jeff Bridges and Gillian Anderson were added. Toby Young, who wrote the memoir, was banned from the set because he was constantly annoying the cast and crew. Metro Station's song "Shake It" and Phantom Planet's song "Do The Panic" were used in the trailer. "How to Lose Friends & Alienate People" opened as one of the United Kingdom's number one films at the box office, taking the equivalent of US$7,055,425