Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn who smuggled rum into the country from Jamaica and stored it at the inn. However, the name of the inn is actually said to derive from the important local Trelawney family of landowners, of which two family members served as Governors of Jamaica in the 18th century. The inn became a smugglers' stopping point while they used approximately 100 secret routes to move around their contraband. Originally, the half-way house was alone on this part of the moor, but later a church, parsonage, and school were added by Mr. Kodd, the proprietor of the land, satisfying the area's residents. According