Midriff Ritu Kumar on the opening show of the HDIL India Couture Week 2008 held in Mumbai. At the Blenders Pride Fashion Tour 2011, she featured in a low rise ghagra choli designed by Neeta Lulla. Recently, actress Amisha Patel walked the ramp in a low rise green Ghagra Choli designed by Rocky S at Aamby Valley City India Bridal Week 2011. Midriff In fashion, the midriff is the human abdomen. The midriff is exposed when wearing a crop top or some forms of swimwear. The cholis worn by Indian women exposes a thin section of midriff, usually 4 to 5
Bikini swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. The 1932 Hollywood film "Three on a Match" featured a midriff baring two piece bathing suit. Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamor in films like 1949's "Neptune's Daughter" in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Wartime production during World War II required vast amounts of cotton,