How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Families and Friends of Lesbians and Gays by FFLAG Parents in 2012 and updated again in 2017. The booklets contain quotes and experiences from parents and LGB young people. FFLAG has found that many of the enquiries currently received are from parents of trans youngsters. They have decided to extend their remit to include support for family and friends of trans people. On March 31st, 2018, coinciding with Trans Visibility Day, FFLAG launched its new booklet 'A Guide For Family & Friends - information for family and friends with a transgender member'. There are plans for a second new booklet 'How Do I Tell My Parents? -