Pumpernickel an old Bavarian term for "hard", either referring to the process used to grind the grain into flour, or the density of the final bread product. According to "Langenscheidts Taschen Wörterbücher" (1956), it refers to a form of "pumping work". The philologist Johann Christoph Adelung states that the word has an origin in the Germanic vernacular where was a New High German synonym for being flatulent, and was a form of the name Nicholas, commonly associated with a goblin or devil (e.g. "Old Nick", a familiar name for Satan), or more generally for a malevolent spirit or demon. Hence, "pumpernickel"
What You See Is What You Get (book) What You See Is What You Get (book) What You See Is What You Get is the autobiography of British businessman and TV personality Lord Alan Sugar. The 640-page book, which was published in May 2011, tells the story of Alan Sugar's birth and childhood in a deprived part of London, how he founded the company Amstrad aged just 21 years old, and how he eventually became a successful multi-millionaire tycoon, received a knighthood, and was appointed to the House of Lords. Sir Alan also reveals his main method of business and entrepreneurial activity: (a) observing what market leaders are