John Arbuthnot Spanish Succession. The war had profited John and Sarah Churchill, and the Tory ministry sought to end it by withdrawing from all England's alliances and negotiating directly with France. Swift wrote "The Conduct of the Allies," and Arbuthnot wrote a series of five pamphlets featuring John Bull. The first of these, "Law Is a Bottomless Pit" (1712), introduced a simple allegory to explain the war. John Bull (England) is suing Louis Baboon (i.e. Louis Bourbon, or Louis XIV of France) over the estate of the dead Lord Strutt (Charles II of Spain). Bull's lawyer is the one who really enjoys
Gag cartoon fiction. Captions are usually concise, to fit on a single line. Gag cartoons of the 1930s and earlier occasionally had lengthy captions, sometimes featuring dialogue between two characters depicted in the drawing; over time, cartoon captions became shorter. A well-known 1928 cartoon in "The New Yorker", drawn by Carl Rose and captioned by E. B. White, shows a mother trying to convince her young daughter to finish her meal. "It's broccoli, dear." "I say it's spinach and I say the hell with it", which have created an idiom in English language. In the mid-1950s, gag cartoonists found a new market