John Arbuthnot Spanish Succession. The war had profited John and Sarah Churchill, and the Tory ministry sought to end it by withdrawing from all England's alliances and negotiating directly with France. Swift wrote "The Conduct of the Allies," and Arbuthnot wrote a series of five pamphlets featuring John Bull. The first of these, "Law Is a Bottomless Pit" (1712), introduced a simple allegory to explain the war. John Bull (England) is suing Louis Baboon (i.e. Louis Bourbon, or Louis XIV of France) over the estate of the dead Lord Strutt (Charles II of Spain). Bull's lawyer is the one who really enjoys
Propaganda in World War I heavily on propaganda as a tool to justify war to the public eye. This propaganda was used to promote recruitment into the armed forces as well as to convince civilians that if they joined, their sacrifices would be rewarded. One of the most impressionable images of this First World War is the “Your Country Needs You” poster, a distinctive recruitment poster of Lord Kitchener (similar to the later Uncle Sam poster) pointing at his British audience, convincing them to join the war effort. Another message deeply embedded in national sentiment was one where the religious symbolism of St George was