Midriff considered to be a part of bridal jewellery. Due to modern fashion trends, along with saris, the midriff-revealing ghaghra cholis are also popular. Designer Manish Malhotra's Fashion Week collections regularly highlight low waisted ghaghras accompanied by short cholis. Such ghagra cholis are more commonly worn by the Bollywood celebrities in films as well as in real life. For example, actress Malaika Arora Khan featured in midriff revealing ghagra choli without dupatta for the hit songs "Chaiyya Chaiyya" in Dil Se.. (1998) and "Munni Badnam" in Dabangg (2010). Actress Priyanka Chopra featured in a low rise ghagra choli designed by designer
Midriff started in the early 1990s when the British magazine "The Face" in its March 1993 issue cover featured Kate Moss in low-rise jeans. At the same time, the wide acceptance of navel display in Western societies, navel piercing and navel tattoos have become more common among young women. This raised the popularity of crop tops that expose the midriff and navel. During the 1990s, many designers adapted to the trend. One way of showing the midriff that has proved popular with designers is simply fastening a jacket or vest at the neckline and letting it fall freely. When the wearer