John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
John Bernard Arbuthnot pseudonymously as 'Beachcomber', before he was promoted to deputy editor and passed the role to D. B. Wyndham-Lewis in 1919. In Hong Kong on 8 June 1903 he married Olive Blake (5 November 1875 - 12 September 1953), daughter of the Governor, Sir Henry Arthur Blake, and wife Edith Bernal Osborne. They had six children: John Bernard Arbuthnot Major John Bernard Arbuthnot, MVO (17 May 1875 in London – 16 September 1950) was a British soldier, banker, and journalist. Arbuthnot was the son of Colonel George Arbuthnot and wife Caroline Emma Nepean Aitchison. He was commissioned a second lieutenant in