REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Stewarts Supermarket Limited Stewarts Supermarket Limited Stewarts Supermarket Limited (traded as Stewarts and Crazy Prices) was a supermarket chain in Northern Ireland. The chain was purchased by Tesco in March 1997. The company slogans were 'No one delivers value like Stewarts' and 'No one delivers freshness like Stewarts'. A television advertising campaign in the end of the 1980s included a cover version of the song Locomotion, with these slogans replacing 'Come on baby, do the Locomotion'. (The song was then popular because of Kylie Minogue's successful cover of 1998). Crazy Prices' long time advertising theme was alternate lyrics set to the tune Tiger