How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How the Riddler Got His Name nicely sticks to its metaphors throughout. Well played." Vinnie Mancuso of "New York Observer" wrote, "Straight up, this episode as a whole is terribly paced ... But underneath the mess episode writer Megan Mostyn-Brown has a ton of genuinely clever fun with Eddie and Oswald's relationship." Lisa Babick of TV Fanatic gave the series a perfect 5 star rating out of 5, writing ""Gotham" hit it out of the park this hour not only by giving us The Riddler but also by setting up other exciting storylines to take us through the rest of the season." Robert Yanis, Jr. of