Technologies in Minority Report newspaper" would be released, he predicted "around 2015." Tech Watch's 2008 article "‘Minority Report’ e-newspaper on the way" noted that Hearst was "pushing large amounts of cash into" the technology. Spielberg decided to add the jetpacks worn by the policemen as a tribute to old science-fiction serials such as Commando Cody, even though the scientists considered them unrealistic. The jet packs are the only future technology depicted in the film which originated in science fiction. They already exist and perhaps their most famous flights occurred in the pregame ceremonies before Super Bowl I in 1967 and in Los Angeles in
Technologies in Minority Report ways; an Aquafina splashes water on its customers, Guinness recommends its products to the downtrodden to recover from "a hard day at work", a cereal box from which Anderton eats has a video advertisement, and when Anderton is fleeing the PreCrime force, an American Express advertisement observes, "It looks like you need an escape, and Blue can take you there," and a Lexus ad says, "A road diverges in the desert. Lexus. The road you're on, John Anderton, is the one less traveled." The advertisements in "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole