John Arbuthnot John Arbuthnot John Arbuthnot FRS ("baptised" 29 April 1667 – 27 February 1735), often known simply as Dr Arbuthnot, was a Scottish physician, satirist and polymath in London. He is best remembered for his contributions to mathematics, his membership in the Scriblerus Club (where he inspired both Jonathan Swift's "Gulliver's Travels" book III and Alexander Pope's "Peri Bathous, Or the Art of Sinking in Poetry", "Memoirs of Martin Scriblerus," and possibly "The Dunciad"), and for inventing the figure of John Bull. In his mid-life, Arbuthnot, complaining of the work of Edmund Curll, among others, who commissioned and invented a biography
British propaganda during World War I the introduction of conscription in January 1916. The most common theme for recruitment posters was patriotism, which evolved into appeals for people to do their 'fair share'. Among the most famous of the posters used in the British Army recruitment campaigns of the war were the "Lord Kitchener Wants You" posters, which depicted Secretary of State for War Lord Kitchener above the words "WANTS YOU". Other concepts used on recruitment posters included the fear of invasion, and atrocity stories. The "Remember Scarborough" campaign, recalling the 1914 attack on Scarborough, is an example of a recruitment poster combining these ideas. James