Minority Report (film) what the movie signified in his development as a filmmaker. Andrew O'Hehir of the online magazine "Salon" expressed excitement over the atypically hard edge of the movie. "Little Steven Spielberg is all grown up now...into of all things a superior film artist...It's too early to know whether "Minority Report", on the heels of "A.I.", marks a brief detour in Spielberg's career or a permanent change of course, but either way it's a dark and dazzling spectacle." J. Hoberman of "The Village Voice" said it is "the most entertaining, least pretentious genre movie Steven Spielberg has made in the decade since
Themes in Minority Report appeared in theaters a common source of reviewers' complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere. Cooper discusses how he feels "Minority Report" emphasizes the future importance over the control of imagery. According to him, the images captured from the precogs' visions in the film bestow