Trung Nguyên then passed through its digestive tract. After gathering, thorough washing, sun drying, light roasting, and brewing, these beans yield an aromatic coffee with much less bitterness. Trung Nguyên's Legendee brand coffee is a simulated kopi luwak product, which uses synthetic enzymes to mimic the civet's gastric acid, producing effects on flavour similar to actual kopi luwak, and reducing the need to rely on the civet, which is now endangered in Vietnam due to excessive hunting. In August 2010, Trung Nguyên CEO Dang Le Nguyen Vu reported that the company had begun manually producing its own natural (non-simulated) kopi luwak under
Coffee bean Coffee bean A coffee bean is a seed of the coffee plant and the source for coffee. It is the pit inside the red or purple fruit often referred to as a cherry. Just like ordinary cherries, the coffee fruit is also a so-called stone fruit. Even though the coffee beans are seeds, they are referred to as "beans" because of their resemblance to true beans. The fruits – coffee cherries or coffee berries – most commonly contain two stones with their flat sides together. A small percentage of cherries contain a single seed, instead of the usual two. This