How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Friends of the Earth (US) Friends of the Earth (US) Friends of the Earth U.S. is a non-governmental environmental organization headquartered in Washington, D.C. with an office in the David Brower Center in Berkeley, California. It was founded in 1969 by noted environmentalist David Brower. The president of the organization is noted environmental advocate Erich Pica. Friends of the Earth U.S.’ stated mission is to “defend the environment and champion a healthy and just world,” and lists its three guiding principles as sustainability, connectivity and systemic change. Friends of the Earth U.S. campaigns on issues including climate change, pollution, nuclear technology, genetic engineering, deforestation, pesticides,