Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn (film) and Joss escape if she releases him. She agrees and unties him. He sets out for a nearby military camp to get backup. Meanwhile, Mary goes to the wrecking site and re-lights the warning beacon which the wreckers had extinguished. The crew of the ship see the light and avoid the rocks. The gang resolve to kill Mary for preventing the wreck. Joss, who has developed a reluctant admiration for her, rescues her and the two escape by horse-cart, but Joss is shot in the back and collapses when they reach Jamaica Inn. As Patience is about to tell Mary