Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn (novel) who happened to find Mary when she got lost one day on the moor. Mary and Jem leave the moors for Christmas Eve and spend a day together in the town of Launceston, during which Jem sells a horse he stole from Squire Bassat back to the squire's unwitting wife. When it comes time to return to Jamaica Inn, Jem leaves Mary to get the jingle, but never returns. Mary has no way to get home except by walking, but when she attempts this realises the weather and distance make it impossible. At this point Francis Davey passes her on