Minority Report (film) its ending. The film has a more traditional "happy ending" which contradicts the tone of the rest of the picture. This has led to speculation that this ending is the product of John's imagination, caused by hallucinations from his forced coma after he is incarcerated. As one observer mused, "The conclusion of "Minority Report" strikes me as a joke Spielberg played on his detractors—an act of perfectly measured deviltry." One critic theorized, "...[r]ather than end this "Brazil"-ian sci-fi dystopia with the equivalent of that film's shot of its lobotomized hero, which puts the lie to the immediately previous scene of
Themes in Minority Report appeared in theaters a common source of reviewers' complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere. Cooper discusses how he feels "Minority Report" emphasizes the future importance over the control of imagery. According to him, the images captured from the precogs' visions in the film bestow