Theo Albrecht supermarkets, with the motto "The best quality at the lowest price," and now known by its acronym, Aldi. Forbes has estimated Theo's fortune from the supermarket chain as approximately £11 billion. Theodor and Karl Albrecht split the Aldi Company they founded in 1960 after a dispute about whether to sell cigarettes. The supermarket divided into two legally separate operating units with two geographical locations. Theodor's Aldi Nord set to operate in the north of Germany and Karl's Aldi Süd, set to operate in Germany's south. The progression of Aldi under Karl and Theodor Albrecht stands as one of Germany’s greatest
Perekrestok (supermarket chain) new concept. In 2017, Perekrestok managed a total of 638 stores that generated revenue of RUB 186.9 bn. In 2008, the first premium class supermarket "Green Perekrestok" opened in Rostov-on-Don. In March 2009, the first "Green Perekrestok" was launched in Moscow. Some elements of the "Green Perekrestok" concept were later incorporated into a modernisation programme that spanned the entire Perekrestok chain. In July 2017, Perekrestok launched Smart Wi-Fi, a project to create a free Wi-Fi network in 250 Perekrestok supermarkets in Moscow. The initiative enables the company to show ads and send push notifications to customers immediately after they get