Which Way to the War Which Way to the War Which Way to the War is an intended British television sitcom written by David Croft and Jeremy Lloyd, which was discontinued after a one-off broadcast pilot on 19 August 1994. It was also Croft and Lloyd's only ITV sitcom and Croft's last World War II sitcom. In the Western Desert of World War Two, a party of British "Desert Rats" soldiers and a party of Australian soldiers are holed up in a remote building, when an ambulance of Italian "nurses" arrive. The pilot was badly received (Or quite well received, depending on what column of
The medium is the message He identified the light bulb as a clear demonstration of the concept of "the medium is the message". A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence." Likewise, the message of a newscast about a heinous