How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
The Hare and many friends version appearing in a collection of Aesop's Fables, Gay's original authorship has gradually become forgotten. The story appeared as the final poem in the book of fables written by John Gay at the royal suggestion for the instruction of Prince William, Duke of Cumberland. Soon after its publication in 1727, Gay's hopes of Court preferment were disappointed and the story was put about by his friends that the fable had a personal application. In particular, Jonathan Swift wrote how "Gay, the Hare with many friends, /Twice seven long years at court attends,” only to be let down. Though the fable's