Midriff considered to be a part of bridal jewellery. Due to modern fashion trends, along with saris, the midriff-revealing ghaghra cholis are also popular. Designer Manish Malhotra's Fashion Week collections regularly highlight low waisted ghaghras accompanied by short cholis. Such ghagra cholis are more commonly worn by the Bollywood celebrities in films as well as in real life. For example, actress Malaika Arora Khan featured in midriff revealing ghagra choli without dupatta for the hit songs "Chaiyya Chaiyya" in Dil Se.. (1998) and "Munni Badnam" in Dabangg (2010). Actress Priyanka Chopra featured in a low rise ghagra choli designed by designer
Midriff was widely brought into everyday Western women's fashion in the 1960s' sexual revolution and later with the popularity of halters, tube tops and crop tops in the 1970s. The cheerleading style fashions developing largely from the styles originating with the Dallas Cowboys Cheerleaders in the early 1970s also played a crucial role for the popularity of midriff fashion at middle and high schools. During the 1980s, pop star Madonna appeared in bare midriff looks in her performances and music videos, which helped in spreading this fashion widely. The popularity of the bare midriff continued well due to low-rise fashion which