Bulgaria during World War I 28 June 1914, Gavrilo Princip, a Bosnian-Serb student and member of Young Bosnia, assassinated the heir to the Austro-Hungarian throne, the Archduke Franz Ferdinand of Austria in Sarajevo, Bosnia. This began a period of diplomatic manoeuvring between Austria-Hungary, Germany, Russia, France and Britain called the July Crisis. Wanting to end Serbian interference in Bosnia conclusively, Austria-Hungary delivered the July Ultimatum to Serbia, a series of ten demands that were intentionally meant to be unacceptable in order to precipitate a war with Serbia. When Serbia acceded to only eight of the ten demands levied against it in the ultimatum, Austria-Hungary declared
Archduke Franz Ferdinand of Austria employed a staff of sixteen. His authority was reinforced in 1907 when he secured the retirement of the Emperor's confidant Friedrich von Beck-Rzikowsky as Chief of the General Staff. Beck's successor, Franz Conrad von Hötzendorf, was personally selected by Franz Ferdinard. Franz in 1913, as heir-presumptive to the elderly emperor, had been appointed inspector general of all the armed forces of Austria-Hungary ("Generalinspektor der gesamten bewaffneten Macht"), a position superior to that previously held by Archduke Albrecht and including presumed command in wartime. In 1894 Franz Ferdinand met Countess Sophie Chotek, a lady-in-waiting to Archduchess Isabella, wife of Archduke Friedrich,