Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
Minority Report (film) to break even. Despite the outward optimism, as a more adult-oriented, darker film than typical blockbusters, the studio held different box office expectations for the movie than they would a more family friendly film. "Entertainment Weekly" projected the film would gross $40 million domestic in its opening weekend, and "Variety" predicted that the high concept storyline would not appeal to children and would render it a "commercial extra-base hit rather than a home run." "Minority Report's" world premiere took place in New York City on June 19, 2002. An online "popcorn cam" broadcast live from inside the premiere. Cruise attended