Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
White coffee milk, corn syrup derivatives, soy, or nut products. Sweeteners used include cane sugar or artificial ingredients. White coffee should be distinguished from café au lait, in that white coffee uses chilled or room-temperature milk or other whitener, while café au lait uses heated or steamed milk. In Indonesia, the term white coffee or "kopi putih" refers to coffee beans which are roasted less than regular coffee beans. The shorter and lower heat roasting yields lighter-colored coffee beans, called "biji kopi putih" or white coffee beans. The white coffee beans are harder and different in taste than regular coffee beans. White