Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
The Coffee Bean & Tea Leaf Light & Subtle, Light & Distinctive, Medium & Smooth, Dark & Distinctive, Decaffeinated, Flavored and Reserve. It roasts approximately seven million pounds of coffee annually. All of the beans are hand-roasted at its roasting facility in Camarillo, California. The beans come from farms in various countries, including Costa Rica, Colombia, Kenya, Indonesia, Jamaica, Thailand and Sri Lanka. Coffee Bean offers several seasonal holiday drinks, in flavors including candy cane, gingerbread, red velvet cake, eggnog and peppermint. For the company's 50th anniversary in 2013, it introduced a Birthday Cake Ice Blended. Jay Isais, Coffee Bean's senior director of coffee, oversees the