Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Black Ivory Coffee coffee cherries does not adversely affect the elephants, and veterinary tests concluded that caffeine is not absorbed from the coffee cherries they consume. Black Ivory Coffee Black Ivory Coffee is a brand of coffee produced by the Black Ivory Coffee Company Ltd in northern Thailand from Arabica coffee beans consumed by elephants and collected from their waste. The taste of Black Ivory coffee is influenced by elephants' digestive enzymes, which breaks down the coffee's protein. The coffee beans are digested within 15 to 70 hours, and are present with various other ingredients in the elephants' stomachs, which imparts specific flavors