Theo Albrecht the United States. Aldi and Trader Joe's, while owned by the brothers, have separate and distinct ownership and operations. Theo Albrecht and his brother Karl revolutionized the German grocery market with a low-cost business model. They had developed the supermarket as an outgrowth of their mother's small grocery store, which she had opened in 1913, in Essen, after Theo’s father had developed emphysema as a miner. Theodor learned the grocery business from his mother, in order to escape the fate of his father in the mines. He and his brother Karl developed Albrecht Diskont, one of Europe’s largest chains of
Perekrestok (supermarket chain) new concept. In 2017, Perekrestok managed a total of 638 stores that generated revenue of RUB 186.9 bn. In 2008, the first premium class supermarket "Green Perekrestok" opened in Rostov-on-Don. In March 2009, the first "Green Perekrestok" was launched in Moscow. Some elements of the "Green Perekrestok" concept were later incorporated into a modernisation programme that spanned the entire Perekrestok chain. In July 2017, Perekrestok launched Smart Wi-Fi, a project to create a free Wi-Fi network in 250 Perekrestok supermarkets in Moscow. The initiative enables the company to show ads and send push notifications to customers immediately after they get