BBC Weather map filled the entire screen, with an off-screen announcer reading the next day's weather. On 11 January 1954, the first in-vision weather forecast was broadcast, presented by George Cowling. In an in-vision the narrator stands in front of the map. At that point, the maps were drawn by hand in the London Weather Centre, before being couriered across London. The forecasts were presented by the same person who had composed them, and had relatively low accuracy. The London Weather Centre which opened in 1959 took the responsibility for the national radio weather broadcasts. Radio forecasters were chosen by a BBC
Television Act 1954 commercial television started broadcasting in stages between 1955 and 1962. The first advertisement aired by ITV promoted Gibbs SR toothpaste at 20.12hrs local time on 22 September 1955. Household cleaners were the most frequently advertised products over the 1955–1960 period. Television Act 1954 The Television Act 1954 was a British law which permitted the creation of the first commercial television network in the United Kingdom, ITV. Until the early 1950s, the only television service in Britain was operated as a monopoly by the British Broadcasting Corporation, and financed by the annual television licence fee payable by each household which contained