Hairspray Live! college sophomore Maddie Baillio, as her first professional role. In November 2016, it was announced that Ricki Lake and Marissa Jaret Winokur (who portrayed Tracy Turnblad in the 1988 film and the Broadway version respectively) would make cameo appearances; Winokur and Lake appeared as employees of Mr. Pinky's boutique. Darren Criss served as an on-air host, hosting a half-hour "Countdown to Hairspray Live!" show on NBC with Kristin Chenoweth and Sean Hayes, as well as behind-the-scenes reports throughout the live broadcast. Oreo, Reddi-wip, and Toyota broadcast live, themed commercials during "Hairspray Live!"; Oreo's ad featured the character of Corny Collins,
Swan Turnblad 1890. Turnblad was very interested in new technology and was the first publisher of a Swedish language newspaper to use a Linotype machine. After acquiring a duplex rotary color printing press in 1903, Turnblad also included color illustrations. Under Turnblad's management circulation increased steadily, growing from just 1,400 in 1887 to 40,000 by 1900. In The success of "Svenska Amerikanska Posten" together with his other investments made Turnblad very wealthy. In 1903, Turnblad commissioned the building of a mansion on Park Avenue in Minneapolis. Turnblad had the Minneapolis firm of Boehme and Cordella design a Châteauesque-style 33-room mansion for him,