Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
Lexus 2054 features, including a crashproof structure and biometric security systems. (Lexus' cinematic concept car also appears in "The Island", though it is colored blue, not red). A film tie-in site proposed a Lexus future vehicle that would drive itself, take dinner orders verbally, and select music to match occupant moods. The Lexus 2054 later appeared at several auto shows and public events. The site won several advertising awards. Lexus paid $5 million for the rights to market the vehicle and its brand in relation to the film. Lexus 2054 The Lexus 2054 is a concept car designed for the 2002 Steven