Stage name Scicolone), Charles Bronson (born Charles Dennis Buchinsky), and Rita Hayworth (born Margarita Carmen Cansino), are four more well known examples of this trend. Similarly, retired veteran broadcaster Dave Roberts was born David T. Boreanaz but is known professionally as Dave Thomas and later Dave Roberts as ethnic surnames were discouraged when he first began his career during the 1950s; however, his son actor David Boreanaz chose not to adopt a stage name. The use of stage names for ethnic purposes may vary widely depending on the media market the personality is representing. For example, in Buffalo, New York, a city
Better Cheddars the "San Francisco-style" snack cracker, and were the first commercials featured actor/comedian Ron Carey as a cable car operator singing the Better Cheddars theme song and eating the snack. The name became a registered trademark in February 1985. The brand was created by Nabisco's Manhattan-based marketing agency of record, The William Esty Company, and the name was created by Senior Copywriter Niels Peter Olsen working with Creative Director Howard Cowell. Better Cheddars have been produced in original style, low salt and reduced fat varieties. Better Cheddars 'n onion is a former flavor that was introduced in 1987 and has been