How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Influence: Science and Practice information on what others are doing. Examples of this are staged interviews on television advertisements or "infomercials". People are more likely to agree to offers from people whom they like. There are several factors that can influence people to like some people more than others: Any one of the above methods may not help influence people, but used in combination, their effects can be magnified. The Milgram experiment ran by Stanley Milgram provided some of the most stunning insights into how influential authority can be over others. People often act in an automated fashion to commands from authority, even if