Andrew Hoyem Pomona College and served in the U.S. Navy. In 1961 he became a partner with Dave Haselwood in The Auerhahn Press, a small literary press that published Beat Generation writers. In 1966 he formed Grabhorn-Hoyem in partnership with Robert Grabhorn, the surviving proprietor of the Grabhorn Press, which he established in 1920 with his brother, Edwin. After Grabhorn's death in 1973, Hoyem re-formed the company as the Arion Press, taking its name from the Greek poet of legend who was saved by a dolphin. Since 1975, he has published more than 80 limited-edition books under the Arion Press imprint, including
Greek mythology in popular culture new character of this game is also focused in Greek Mythology such as Zeus, Athena, Perseus and Ares. Corporations have used images and concepts from Greek mythology in their logos and in specific advertisements. The wine Semeli is named after Semele, who was the mother of the god of wine Dionysus, drawing on the associations to give the product credibility. The sports apparel company Nike, Inc. is named after the Greek goddess of "victory". TriStar Pictures, "Readers Digest" and Mobil Oil have used the Pegasus as their corporate logos. In psychoanalytic theory, the term Oedipus complex, coined by Sigmund Freud,