John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
Propaganda in World War I heavily on propaganda as a tool to justify war to the public eye. This propaganda was used to promote recruitment into the armed forces as well as to convince civilians that if they joined, their sacrifices would be rewarded. One of the most impressionable images of this First World War is the “Your Country Needs You” poster, a distinctive recruitment poster of Lord Kitchener (similar to the later Uncle Sam poster) pointing at his British audience, convincing them to join the war effort. Another message deeply embedded in national sentiment was one where the religious symbolism of St George was