27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
Janis Joplin Fine Arts Festival on August 31 and September 1, Joplin announced that she would be leaving Big Brother. On September 14, 1968, culminating a three-night engagement together at Fillmore West, fans thronged to a concert that Bill Graham publicized as the last official concert of Janis Joplin with Big Brother and the Holding Company. The opening acts on this night were Chicago (then still called Chicago Transit Authority) and Santana. Despite Graham's announcement that the Fillmore West gig was Big Brother's last concert with Joplin, the band—with Joplin still as lead vocalist—toured the U.S. that fall. Reflecting Joplin's crossover appeal,