How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Today Is the Day they plan to reissue almost their entire discography (including their debut self-issued "How To Win Friends And Influence People" demo) to coincide the 20th anniversary of "Temple of the Morning Star". On January 20, 2017, The End Records released the digital-only sampler album "Silver Anniversary" on music-streaming service Spotify, containing tracks from the bands first nine albums. It was also announced that a deluxe 20th-anniversary edition of "Temple Of The Morning Star" will also be released on March 24, 2017 on 2CD and 2LP formats, which will include rare and unreleased material. The deluxe reissue first became available for preorder