How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Friends of the Earth (US) established by the UNFCCC, is socially just and sustainable. In 2012, Friends of the Earth partnered BankTrack to assess the environmental and social standards of the China Development Bank. Because of China’s growing role in international development finance, the bank is the world’s largest development bank by total assets. The report examines how funds were raised and distributed, includes case studies and outlines best practices for development banks. Although the framework of the report criticized the bank’s involvement in environmentally harmful projects, the report also recognized the potential of the bank to finance environmentally beneficial projects. Friends of the Earth