27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
Partnership for Drug-Free Kids 'n' roll music has been described as "steeped in rebellion," there is a long list of musicians who have abused heroin, including John Lennon, Keith Richards, Jim Morrison, Jerry Garcia, Jimi Hendrix, Janis Joplin and Eric Clapton, Kurt Cobain, Shannon Hoon, Courtney Love, Scott Weiland, Anthony Kiedis, Layne Staley, David Gahan and others. While heroin can give a "relaxing, euphoric high" lasting for six hours, the body grows increasingly tolerant and more is needed until addicts must keep using the drug to stave off withdrawal. The Partnership turned images of glamour upside down by juxtaposing the illusory world of drugs