Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
Technologies in Minority Report tank". He also invited journalist Joel Garreau to cover the event. He wanted to consult with the group to create a plausible "future reality" for the year 2054 as opposed to a more traditional "science fiction" setting. Dubbed the "think tank summit", the experts included architect Peter Calthorpe, Douglas Coupland, computer scientist Neil Gershenfeld, biomedical researcher Shaun Jones, computer scientist Jaron Lanier, and former Massachusetts Institute of Technology (MIT) architecture dean William J. Mitchell. Production Designer Alex McDowell kept what was nicknamed the "2054 bible", an 80-page guide created in preproduction which listed all the decided upon aspects of the