John Arbuthnot John Arbuthnot John Arbuthnot FRS ("baptised" 29 April 1667 – 27 February 1735), often known simply as Dr Arbuthnot, was a Scottish physician, satirist and polymath in London. He is best remembered for his contributions to mathematics, his membership in the Scriblerus Club (where he inspired both Jonathan Swift's "Gulliver's Travels" book III and Alexander Pope's "Peri Bathous, Or the Art of Sinking in Poetry", "Memoirs of Martin Scriblerus," and possibly "The Dunciad"), and for inventing the figure of John Bull. In his mid-life, Arbuthnot, complaining of the work of Edmund Curll, among others, who commissioned and invented a biography
Military recruitment a national effort was reflected in World War I recruitment methods. Peter A. Padilla and Mary Riege Laner define six basic appeals to these recruitment campaigns: patriotism, job/career/education, adventure/challenge, social status, travel, and miscellaneous. Between 1915 and 1918, 42% of all army recruitment posters were themed primarily by patriotism. And though other themes – such as adventure and greater social status – would play an increased role during World War II recruitment, appeals to serve one's country remained the dominant selling point. In the aftermath of World War II military recruitment shifted significantly. With no war calling men and women