Karl Albrecht Jr. and they have no children. Karl Albrecht Jr. Karl Albrecht Jr. (born 1948) is a German billionaire, and the son of Karl Albrecht, who founded the discount supermarket chain Aldi with his brother Theo. Albrecht worked for Aldi Süd in various roles until his resignation due to a cancer diagnosis (from which he subsequently recovered). He and his sister Beate Heister control the family trust, the Siepmann Stiftung (named for their mother), which, in turn, controls Aldi Süd, the source of their joint fortune. Together with Heister, he has a net worth of US$25 billion, as of December 2018. He
Perekrestok (supermarket chain) connected. In November 2017, X5 introduced machine learning to bolster targeted marketing at the Perekrestok supermarket chain, and developed personalised offers for all members of the Perekrestok Club loyalty program. The company leverages machine learning to group customers into segments based on common features and create offers for them. The system analyses groups of customers and designs personalised marketing campaigns based on demographic and several hundred behavioural factors, such as: frequency of purchases and ticket size, customer preferences, lifestyle fundamentals, acceptable price levels, favourite product categories and preferred shopping hours. Customer sensitivity to offers is predicted using various analytical models.