Minority Report (film) was envisioned in 1999. Underkoffler, who designed most of Anderton's interface after Spielberg told him to make it "like conducting an orchestra", said "it would be hard to identify anything [in the movie] that had no grounding in reality." McDowell teamed up with architect Greg Lynn to work on some of the technical aspects of the production design. Lynn praised his work, saying that "[a] lot of those things Alex cooked up for "Minority Report", like the 3-D screens, have become real." Spielberg described his ideas for the film's technology to Roger Ebert before the movie's release: "Minority Report" was
Technologies in Minority Report ways; an Aquafina splashes water on its customers, Guinness recommends its products to the downtrodden to recover from "a hard day at work", a cereal box from which Anderton eats has a video advertisement, and when Anderton is fleeing the PreCrime force, an American Express advertisement observes, "It looks like you need an escape, and Blue can take you there," and a Lexus ad says, "A road diverges in the desert. Lexus. The road you're on, John Anderton, is the one less traveled." The advertisements in "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole