How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
The Play What I Wrote been familiar with Morecambe and Wise. The show offered tickets for the first, second, third, fourth, and fifth Broadway preview performances for $1, $2, $3, $4, and $5, respectively as a publicity stunt. The Play What I Wrote The Play What I Wrote is a comedy play written by Hamish McColl, Sean Foley and Eddie Braben, starring Foley and McColl (the double act The Right Size, playing characters named "Sean" and "Hamish"), with Toby Jones, directed by Kenneth Branagh and produced in its original production by David Pugh and Dafydd Rogers. The show is a celebration of the British double