Trung Nguyên its "Weasel" sub-brand. Due to the complicated production process, only 40–50 kg of "Weasel" coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of "Weasel" coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed. Currently, Trung Nguyen owns the system of four factories: Along with producing and processing coffee beans, Trung Nguyên operates
Coffee production in Indonesia farmers remove the outer skin from the cherries mechanically, using rustic pulping machines, called "luwak". The coffee beans, still coated with mucilage, are then stored for up to a day. Following this waiting period, the mucilage is washed off and the coffee is partially dried for sale. At least one U.S. manufacturer, soft drink producer Bai, purchases the non-bean remnants of coffee cherries for use in their products. Otherwise, these remnants are discarded. Collectors and processors then hull the coffee in a semi-wet state, which gives the beans a distinctive bluish-green appearance. This process reduces acidity and increases body, resulting