John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
World War I in literature Writer William March, who fought with the U.S. Marines in France during World War I, wrote a novel "Company K" in 1933, loosely based on his own experiences. Another American writer Dalton Trumbo wrote a bitterly anti-war novel "Johnny Got His Gun" in 1938 which won a National Book Award the following year and was made into a film in 1971. New Zealander John A Lee, who fought as an infantryman in World War I and who lost an arm, produced a novel "Citizen into Soldier" (1937) inspired by his own experiences. Novels concerning World War I continued to appear