Karl Albrecht of , a suburb of Essen. Theo completed an apprenticeship in his mother's store, while Karl worked in a delicatessen shop. Karl served in the Wehrmacht during World War II and was wounded on the Eastern Front. After the war, the brothers jointly took over their mother's business and founded Albrecht KG. They separated that company in 1961 into Aldi Nord, covering the part of Germany north of the Ruhr under Theo Albrecht, and Aldi Süd under Karl. The first Aldi (short for Albrecht Discount) was opened in 1962. In 1994, Karl Albrecht removed himself from the daily operations of
Supermarket farmers; in others wholesale markets have adapted to meet supermarket needs. Most merchandise is already packaged when it arrives at the supermarket. Packages are placed on shelves, arranged in aisles and sections according to type of item. Some items such as fresh produce are in bins. Those requiring an intact cold chain are in temperature-controlled display cases. While branding and store advertising will differ from company to company, the layout of a supermarket remains virtually unchanged. Although big companies spend time giving consumers a pleasant shopping experience, the design of a supermarket is directly connected to the in-store marketing that