Pumpernickel an old Bavarian term for "hard", either referring to the process used to grind the grain into flour, or the density of the final bread product. According to "Langenscheidts Taschen Wörterbücher" (1956), it refers to a form of "pumping work". The philologist Johann Christoph Adelung states that the word has an origin in the Germanic vernacular where was a New High German synonym for being flatulent, and was a form of the name Nicholas, commonly associated with a goblin or devil (e.g. "Old Nick", a familiar name for Satan), or more generally for a malevolent spirit or demon. Hence, "pumpernickel"
What You Get Is What You See where in 1989 it was used in a campaign for the New South Wales Rugby League. They later used the Tina Turner song "The Best" in another campaign. The song has been covered many times including by Canadian country music group Straight Clean & Simple and a single for the band taken from their 1992 album "Iron Lady". It was also covered by Scottish / Irish country artist Lisa McHugh. Her cover appears in her 2014 album "A Life That's Good". What You Get Is What You See "What You Get Is What You See" is a song by recording