Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
The Fleece Inn chalking "witch circles" on the floor in front of each hearth to prevent witches from getting in through the chimneys. There are also "witch marks" on the inside of the door, to keep evil spirits out. The BBC used The Fleece Inn and the surrounding village green for its 1994 production of Charles Dickens' novel Martin Chuzzlewit; the pub was renamed the "Blue Dragon" for the duration of shooting The Fleece Inn The Fleece Inn is a public house in Bretforton, in the Vale of Evesham, Worcestershire, England: the half-timbered building, over six hundred years old, has been a pub