REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Prime Supermarket grocery store was thus established as an alternative business venture in King George's Avenue. In the following years, the business was then grown and expanded into the supermarket chain that is as seen today, with their own house-brand products being sold too. Prime Group International was also subsequently established for local and overseas ventures, of which in 2016, the Mahota Commune houses were established, which is a mixed retail business that included a supermarket as well. In a nod to the healthy lifestyle that the government has been actively trying to promote, the supermarket has also ensured the overall wellness