How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How to Make Trouble and Influence People on "Culture Jamming: How to Make Trouble and Influence People", broadcast in 1998 and also featured in "Head Space" No 4, the Australian Broadcasting Corporation's monthly Arts and Culture Magazine. A collected and expanded version of all three of the original publications, "How to Make Trouble and Influence People: Pranks, Hoaxes, Graffiti and Mischief-making from Across Australia" () was collated by Iain McIntyre and Breakdown Press for release in October 2009. The 276-page book includes expanded historical listings, over 300 photographs and 14 interviews with Australian trouble makers. How to Make Trouble and Influence People How to Make Trouble and