Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
The Flying Inn to evade Prohibition, exploiting loopholes in the law to temporarily prevent the police taking action against them. Eventually the heroes and their followers foil an attempted coup by an Islamic military force. The novel includes the poem, "The Rolling English Road". The poem was first published under the title "A Song of Temperance Reform" in the "New Witness" in 1913. The Flying Inn The Flying Inn is a novel by G. K. Chesterton, first published in 1914. It is set in a future England where the Temperance movement has allowed a bizarre form of "Progressive" Islam to dominate the political