REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Perekrestok (supermarket chain) new concept. In 2017, Perekrestok managed a total of 638 stores that generated revenue of RUB 186.9 bn. In 2008, the first premium class supermarket "Green Perekrestok" opened in Rostov-on-Don. In March 2009, the first "Green Perekrestok" was launched in Moscow. Some elements of the "Green Perekrestok" concept were later incorporated into a modernisation programme that spanned the entire Perekrestok chain. In July 2017, Perekrestok launched Smart Wi-Fi, a project to create a free Wi-Fi network in 250 Perekrestok supermarkets in Moscow. The initiative enables the company to show ads and send push notifications to customers immediately after they get