People skills in "soft skills" and interpersonal skills of employees. In organizations, improving people skills became a specialized role of the corporate trainer. By the mid-1930s, Dale Carnegie popularized people skills in "How to Win Friends and Influence People" and "How to Stop Worrying and Start Living" worldwide. In the 1960s, US schools introduced people-skills topics and methods—often as a way to promote better self-esteem, communication and social interaction. These encompassed psychologist Thomas Gordon's "Effectiveness Training" variations as well as many other training programs. The first documented use of the phrase "people skills" was around 1970. The SCANS report states that business,
The Adventures of Rocky and Bullwinkle and Friends two letters of the name and gave it to his moose. Ward wanted to produce the show in Los Angeles; however, Anderson lived in the San Francisco Bay Area and did not want to relocate. As a result, Ward hired Bill Scott as head writer and co-producer at Jay Ward Productions, and he wrote the "Rocky and Bullwinkle" features. Ward was joined by writers Chris Hayward and Allan Burns; the latter eventually became head writer for MTM Enterprises. In a 1982 interview, Scott said, "I got a call from Jay asking if I'd be interested in writing another series, an