Pumpernickel an old Bavarian term for "hard", either referring to the process used to grind the grain into flour, or the density of the final bread product. According to "Langenscheidts Taschen Wörterbücher" (1956), it refers to a form of "pumping work". The philologist Johann Christoph Adelung states that the word has an origin in the Germanic vernacular where was a New High German synonym for being flatulent, and was a form of the name Nicholas, commonly associated with a goblin or devil (e.g. "Old Nick", a familiar name for Satan), or more generally for a malevolent spirit or demon. Hence, "pumpernickel"
This Is What You Want... This Is What You Get He then flew over to London and presented them to Richard Branson as the finished new PiL album for Virgin Records: "Commercial Zone". For his part, John Lydon decided to completely abandon the tapes and re-record the whole album from scratch with session musicians. This new version of "Commercial Zone" became "This Is What You Want... This Is What You Get" in 1984. "The Order of Death" is a reference to the film "Copkiller", also known as "The Order of Death". The line "This is what you want... This is what you get", which gives title to the album, appears