Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
Technologies in Minority Report appropriate advertisements, but cannot discern individuals. According to "The Daily Telegraph", the billboards will "behave like those in..."Minority Report"," uniquely identifying and communicating to those in their vicinities. IBM is developing similar billboards, with plans to deliver customized advertisements to individuals who carry identity tags. Like NEC, the company feels they will not be obtrusive as their billboards will only advertise products in which a customer is interested. Advertisers are embracing these billboards as they attempt to reduce costs by wasting fewer advertisements on uninterested consumers. Crime prediction software, developed by a professor from the University of Pennsylvania (2010). The