Shot heard round the world The phrase "shot heard round the world" (alternatively "shots heard round the world" or "shot heard around the world") has also become associated with the assassination of Archduke Franz Ferdinand of Austria in Sarajevo on 28 June 1914, an event considered to be one of the immediate causes of World War I. Serbian Gavrilo Princip fired two shots, the first hitting Franz Ferdinand's wife Sophie, Duchess of Hohenberg, and the second hitting the Archduke himself. The death of Franz Ferdinand, heir to the Austro-Hungarian throne, propelled Austria-Hungary and the rest of Europe into World War I. The phrase "Shot heard
Austria–Russia relations Treaty of Berlin. While Russia eventually backed down, relations between the two Empires were permanently damaged. The lasting result was bitter enmity between Austria-Hungary on one side and Serbia and Russia on the other. Following the assassination of Archduke Franz Ferdinand of Austria by Serb nationalists of the Black Hand secret society on 28 June 1914, Austria delivered the July Ultimatum to Serbia demanding that the Austrian police and military have the right to enter Serbia. Serbia rejected the ultimatum and on 28 July 1914, Austria-Hungary declared war on Serbia. On August 6, the Emperor Franz Joseph signed the Austro-Hungarian