John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
John Bernard Arbuthnot John Bernard Arbuthnot Major John Bernard Arbuthnot, MVO (17 May 1875 in London – 16 September 1950) was a British soldier, banker, and journalist. Arbuthnot was the son of Colonel George Arbuthnot and wife Caroline Emma Nepean Aitchison. He was commissioned a second lieutenant in the Scots Guards on 18 July 1896, and promoted to the rank of lieutenant on 22 September 1898. From 1901 to 1902 he fought with the 2nd battalion of his regiment in the Second Boer War in South Africa. Following his return to the United Kingdom, he was on 15 August 1902 appointed Aide-de-Camp to