John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
John Arbuthnot made an MD at Cambridge University on 16 April 1705. Arbuthnot was an amiable individual, and Swift said that the only fault an enemy could lay upon him was a slight waddle in his walk. His conviviality and his royal connections made him an important figure in the Royal Society. In 1705, Arbuthnot became physician extraordinary to Queen Anne, and at the same time was put on the board trying to publish the "Historia coelestius." Newton and Edmund Halley wanted it published immediately, to support their work on orbits, while John Flamsteed, the Royal Astronomer whose observations they were, wanted