How to Win Friends and Influence People in publication, Carnegie originally began writing small booklets to go along with his courses. After one of his 14-week courses, he was approached by publisher Leon Shimkin of the publishing house Simon & Schuster. Shimkin urged Carnegie to write a book, but he was not initially persuaded. Shimken then hired a stenographer to type up what he heard in one of Carnegie's long lectures and presented the transcript to Carnegie. Dale Carnegie liked the transcript so much he decided to edit and revise it into a final form. He wanted it to be extremely practical and interesting to read. To
Influence: Science and Practice information on what others are doing. Examples of this are staged interviews on television advertisements or "infomercials". People are more likely to agree to offers from people whom they like. There are several factors that can influence people to like some people more than others: Any one of the above methods may not help influence people, but used in combination, their effects can be magnified. The Milgram experiment ran by Stanley Milgram provided some of the most stunning insights into how influential authority can be over others. People often act in an automated fashion to commands from authority, even if