Trung Nguyên then passed through its digestive tract. After gathering, thorough washing, sun drying, light roasting, and brewing, these beans yield an aromatic coffee with much less bitterness. Trung Nguyên's Legendee brand coffee is a simulated kopi luwak product, which uses synthetic enzymes to mimic the civet's gastric acid, producing effects on flavour similar to actual kopi luwak, and reducing the need to rely on the civet, which is now endangered in Vietnam due to excessive hunting. In August 2010, Trung Nguyên CEO Dang Le Nguyen Vu reported that the company had begun manually producing its own natural (non-simulated) kopi luwak under
The Coffee Bean & Tea Leaf Light & Subtle, Light & Distinctive, Medium & Smooth, Dark & Distinctive, Decaffeinated, Flavored and Reserve. It roasts approximately seven million pounds of coffee annually. All of the beans are hand-roasted at its roasting facility in Camarillo, California. The beans come from farms in various countries, including Costa Rica, Colombia, Kenya, Indonesia, Jamaica, Thailand and Sri Lanka. Coffee Bean offers several seasonal holiday drinks, in flavors including candy cane, gingerbread, red velvet cake, eggnog and peppermint. For the company's 50th anniversary in 2013, it introduced a Birthday Cake Ice Blended. Jay Isais, Coffee Bean's senior director of coffee, oversees the