Technologies in Minority Report autonomously; in one scene the police remotely override the vehicle in order to bring him into custody. Spielberg commissioned Lexus to design a car specifically for Minority Report, resulting in the Lexus 2054, a fuel-cell powered autonomous vehicle which is seen being built in an automated factory in the film. Autonomous, or self-driving cars have been in development since 1984. As Artificial Intelligence and ground-sensing technologies like LIDAR began to improve in the 2000's, major automotive manufacturers such as Ford, Nissan and General Motors began developing self-driving prototypes. Google began developing a self-driving vehicle prototype, named Waymo in 2009 while
Themes in Minority Report appeared in theaters a common source of reviewers' complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere. Cooper discusses how he feels "Minority Report" emphasizes the future importance over the control of imagery. According to him, the images captured from the precogs' visions in the film bestow