Hairspray Live! college sophomore Maddie Baillio, as her first professional role. In November 2016, it was announced that Ricki Lake and Marissa Jaret Winokur (who portrayed Tracy Turnblad in the 1988 film and the Broadway version respectively) would make cameo appearances; Winokur and Lake appeared as employees of Mr. Pinky's boutique. Darren Criss served as an on-air host, hosting a half-hour "Countdown to Hairspray Live!" show on NBC with Kristin Chenoweth and Sean Hayes, as well as behind-the-scenes reports throughout the live broadcast. Oreo, Reddi-wip, and Toyota broadcast live, themed commercials during "Hairspray Live!"; Oreo's ad featured the character of Corny Collins,
Ricki Lake with three-time champion Derek Hough and cited Kirstie Alley's appearance as an inspiration to do the show. Lake achieved tremendous success, consistently achieving high scores. After making the finals, Lake was announced as the contestant in third place, losing to television personality Rob Kardashian and actor and Army veteran J. R. Martinez, despite having higher scores than both. On April 20, 2011, Lake signed with Twentieth Television to develop "The Ricki Lake Show", which premiered in September 2012. The new program has a more "Oprah"-like format than that of her former talk show. It was cancelled after one season. Lake