How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How to Win Friends and Influence People of style or form from Carnegie's "path-breaking best seller." Although "How to Win Friends and Influence People" ascended quickly on best-seller lists, the "New York Times" did not review it until February 1937. They offered a balanced criticism arguing that Carnegie indeed offered insightful advice in dealing with people, but that his wisdom was extremely simple and should not overrule the foundation of actual knowledge. The satirical writer Sinclair Lewis waited a year to offer his scathing critique. He described Carnegie's method as teaching people to "smile and bob and pretend to be interested in other people's hobbies precisely so