John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
PRince (cartoon character) creation of a cartoon character, on the lines of R K Laxman’s ‘Common Man’, to convey the message. After deliberations, it was decided to create a young male character representing the new generation Indian youth. This character was named as 'PRince'. The first cartoon, created by Triambak Sharma, was launched by Dr Abdul Kalam himself with his autograph, on 24 July 2008 at Rajbhavan, Chennai. Every edition of PR-e-Sense from July 2008 onwards contains the PRince cartoon. In every issue, PRince conveys a powerful message with a sense of humour. On 23 April 2010, The Wall Street Journal, carried one