How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
An End to Evil: How to Win the War on Terror An End to Evil: How to Win the War on Terror An End to Evil: How to Win the War on Terror () is a 2004 book about the "War on Terror", analyzing Islamic terrorist networks and proposing policies the United States government should adopt to defeat them. The book was co-written by Richard Perle, who had previously been chairman of the Defense Policy Board Advisory Committee, and David Frum, a fellow at the American Enterprise Institute. In 2004, Frum replied to some of the critics of the book in "He That Stands It Now ...", an article that appeared