Coronation Street "", was released. The feature-length comedy drama followed Roy, Hayley and Becky as they travelled to Romania for the wedding of a face from their past. The BBC commissioned a one-off drama called "The Road to Coronation Street", about how the series first came into being. Jessie Wallace plays Pat Phoenix (Elsie Tanner) with Lynda Baron as Violet Carson (Ena Sharples), Celia Imrie as Doris Speed (Annie Walker) and James Roache as his own father William Roache (Ken Barlow). It was broadcast on 16 September 2010 on BBC Four. On 1 November 2010, "Coronation Street: A Knight's Tale" was released.
Coronation Street new sponsor. In November 2011 a Nationwide Building Society ATM in Dev and Sunita Alahan's shop became the first use of paid-for product placement in a UK primetime show. Hyundai are the current sponsor since January 2015 in the Republic of Ireland, aired on TV3 HD. "Coronation Street" is the second most award-winning British soap opera in the UK, behind rival soap "EastEnders". The first producer was Stuart Latham, from December 1960 to July 1961. In the 1960s and 1970s, most producers did stints of about one year. Longer-running producers included Eric Prytherch (May 1972 – April 1974); Bill Podmore