Minority Report (film) its ending. The film has a more traditional "happy ending" which contradicts the tone of the rest of the picture. This has led to speculation that this ending is the product of John's imagination, caused by hallucinations from his forced coma after he is incarcerated. As one observer mused, "The conclusion of "Minority Report" strikes me as a joke Spielberg played on his detractors—an act of perfectly measured deviltry." One critic theorized, "...[r]ather than end this "Brazil"-ian sci-fi dystopia with the equivalent of that film's shot of its lobotomized hero, which puts the lie to the immediately previous scene of
Technologies in Minority Report ways; an Aquafina splashes water on its customers, Guinness recommends its products to the downtrodden to recover from "a hard day at work", a cereal box from which Anderton eats has a video advertisement, and when Anderton is fleeing the PreCrime force, an American Express advertisement observes, "It looks like you need an escape, and Blue can take you there," and a Lexus ad says, "A road diverges in the desert. Lexus. The road you're on, John Anderton, is the one less traveled." The advertisements in "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole