Minority Report (film) attained despite "very fast cutting" in the beginning and ending, because the middle has longer takes, which reach 20 seconds in some instances. Spielberg also continues his tradition of "heavily diffused backlighting" for much in the interior shots. Spielberg typically keeps the plot points of his films closely guarded before their release, and "Minority Report" was no different. He said he had to remove some scenes, and a few "F-words" to get the film's PG-13 rating. Following the disappointing box office results of Spielberg's "A.I.", the marketing campaign for "Minority Report" downplayed his role in the movie and sold the
Themes in Minority Report appeared in theaters a common source of reviewers' complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere. Cooper discusses how he feels "Minority Report" emphasizes the future importance over the control of imagery. According to him, the images captured from the precogs' visions in the film bestow