REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Theo Albrecht hobbies such as golf and pastimes including the collecting of antique typewriters. Theodor had, as do members of the Albrecht family now, a highly secure estate overlooking the Ruhr valley. Obsessed with frugality, Theodor is said to have collected and used pencil stubs frequently. He was also known to wear cheaper, poorly fitting suits and preferred plain meals with many potatoes. When he was asked to approve the plans for a new store in the Netherlands, he stated that the design was good but the paper it was drawn on was too thick: "If you use thinner paper we will