REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Dirk (supermarket) Dirk (supermarket) Dirk, formerly Dirk van den Broek, is a supermarket chain that operates 110 stores in the Netherlands. The original business was established in 1942 by Dirk van den Broek as a milk store in Amsterdam. In 1948 it was converted into a self-service market. The first supermarket was opened in 1953, also in Amsterdam. In 1972 Dirk started the Digros formule located in Katwijk, in 1973 he bought the supermarkets from Bas van der Heijden which were located around Rotterdam. In 2009 the company of Dirk van den Broek merged with Dirk Kat's DekaMarkt into the Detailresult Groep.