Minority Report (film) attained despite "very fast cutting" in the beginning and ending, because the middle has longer takes, which reach 20 seconds in some instances. Spielberg also continues his tradition of "heavily diffused backlighting" for much in the interior shots. Spielberg typically keeps the plot points of his films closely guarded before their release, and "Minority Report" was no different. He said he had to remove some scenes, and a few "F-words" to get the film's PG-13 rating. Following the disappointing box office results of Spielberg's "A.I.", the marketing campaign for "Minority Report" downplayed his role in the movie and sold the
Technologies in Minority Report ways; an Aquafina splashes water on its customers, Guinness recommends its products to the downtrodden to recover from "a hard day at work", a cereal box from which Anderton eats has a video advertisement, and when Anderton is fleeing the PreCrime force, an American Express advertisement observes, "It looks like you need an escape, and Blue can take you there," and a Lexus ad says, "A road diverges in the desert. Lexus. The road you're on, John Anderton, is the one less traveled." The advertisements in "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole