John Arbuthnot Spanish Succession. The war had profited John and Sarah Churchill, and the Tory ministry sought to end it by withdrawing from all England's alliances and negotiating directly with France. Swift wrote "The Conduct of the Allies," and Arbuthnot wrote a series of five pamphlets featuring John Bull. The first of these, "Law Is a Bottomless Pit" (1712), introduced a simple allegory to explain the war. John Bull (England) is suing Louis Baboon (i.e. Louis Bourbon, or Louis XIV of France) over the estate of the dead Lord Strutt (Charles II of Spain). Bull's lawyer is the one who really enjoys
British propaganda during World War I the introduction of conscription in January 1916. The most common theme for recruitment posters was patriotism, which evolved into appeals for people to do their 'fair share'. Among the most famous of the posters used in the British Army recruitment campaigns of the war were the "Lord Kitchener Wants You" posters, which depicted Secretary of State for War Lord Kitchener above the words "WANTS YOU". Other concepts used on recruitment posters included the fear of invasion, and atrocity stories. The "Remember Scarborough" campaign, recalling the 1914 attack on Scarborough, is an example of a recruitment poster combining these ideas. James