Boxing in the 1970s was world champion when Ali returned. Former world champions Jimmy Ellis and Floyd Patterson as well as George Foreman, Oscar Bonavena, Jerry Quarry, Earnie Shavers, Leon Spinks, Ken Norton, as well as Larry Holmes, Ron Stander, Chuck Wepner, Jose King Roman, Light Heavyweight champ Foster, John Tate, Jimmy Young, Ron Lyle, Joe Bugner, Scott LeDoux and many others added intrigue to the division. Don King surged as a leading boxing promoter, and champions Duran, Monzon and Ali had historic rivalries with Esteban De Jesús, Rodrigo Valdez and Frazier, respectively. Boxing in the 1970s During the 1970s, boxing was characterized by
World White Heavyweight Championship belt declaring him the “White Heavyweight Champion of the World” after he scored a first round T.K.O. over Pat Cominsky in a bout at Roosevelt Stadium in Jersey City, New Jersey on 26 September 1940, but it was a publicity stunt. The fight was not promoted as being for the white heavyweight championship, and Cominsky would not have won the belt had he beaten Baer. The belt was a publicity stunt dreamed up by boxing promoters who were trying to pressure promoter Mike Jacobs into giving the ex-world heavyweight champion a rematch with current champ Joe Louis. (Louis had K.O.ed