How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Who Wrote The Dead Sea Scrolls? us much more than just a fresh and convincing interpretation of the origin and significance of the Qumran Scrolls. His book is also — among other things — a fascinating case-study of how an "idee fixe", for which there is no real historical justification, has for over 40 years dominated an elite coterie of scholars controlling the Scrolls, who have not only sought to restrict access to those who are prepared to toe their party-line, but have abused and rubbished those 'heretics' who have attempted to place a different interpretation on them." The Publisher Weekly, refers to this book as