John Bull John Bull John Bull is a national personification of the United Kingdom in general and England in particular, especially in political cartoons and similar graphic works. He is usually depicted as a stout, middle-aged, country dwelling, jolly, matter-of-fact man. John Bull originated as a satirical character created by Dr John Arbuthnot, a friend of Jonathan Swift and Alexander Pope. Bull first appeared in 1712 in Arbuthnot's pamphlet "Law is a Bottomless Pit". The same year Arbuthnot published a four-part political narrative "The History of John Bull". In this satirical treatment of the War of the Spanish Succession John Bull brings
Propaganda in World War I heavily on propaganda as a tool to justify war to the public eye. This propaganda was used to promote recruitment into the armed forces as well as to convince civilians that if they joined, their sacrifices would be rewarded. One of the most impressionable images of this First World War is the “Your Country Needs You” poster, a distinctive recruitment poster of Lord Kitchener (similar to the later Uncle Sam poster) pointing at his British audience, convincing them to join the war effort. Another message deeply embedded in national sentiment was one where the religious symbolism of St George was