Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Coffee production in India the cluster of coffee berries to drop off to the ground. Snakes such as cobras can also cause a nuisance to coffee plantations in India. Processing of coffee in India is accomplished using two methods, dry processing and wet processing. Dry processing is the traditional method of drying in the sun which is favoured for its flavour producing characteristics. In the wet processing method, coffee beans are fermented and washed, which is the preferred method for improved yields. As to the wet processing, the beans are subject to cleaning to segregate defective seeds. The beans of different varieties and sizes