Participation of women in the Olympics 20% minimum presence of women on their committee. The first Olympic Games to feature female athletes was the 1900 Games in Paris. Hélène de Pourtalès of Switzerland became the first woman to compete at the Olympic Games and became the first female Olympic champion by being a part of the winning team in the first 1 to 2 ton sailing event on May 22, 1900. Briton Charlotte Cooper became the first female individual champion by winning the women's singles tennis competition on July 11, 1900. Tennis and golf were the only sports where women could compete in individual disciplines. 22
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal