How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
Intelligence and How to Get It including controversies, to the general public is an honorable and important endeavor. In my opinion that goal is better served if the writer is specific about who said what, where, and is careful not to overstate his or her case." Another unfavorable review of the book published in "Personality and Individual Differences" by psychologist James J. Lee also concluded that "Nisbett's arguments are consistently overstated or unsound" with regard to the heritability and mutability of IQ and racial differences in IQ. Intelligence and How to Get It Intelligence and How to Get It: Why Schools and Cultures Count is a