How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
The Adventures of Rocky and Bullwinkle and Friends two letters of the name and gave it to his moose. Ward wanted to produce the show in Los Angeles; however, Anderson lived in the San Francisco Bay Area and did not want to relocate. As a result, Ward hired Bill Scott as head writer and co-producer at Jay Ward Productions, and he wrote the "Rocky and Bullwinkle" features. Ward was joined by writers Chris Hayward and Allan Burns; the latter eventually became head writer for MTM Enterprises. In a 1982 interview, Scott said, "I got a call from Jay asking if I'd be interested in writing another series, an