Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
History of coffee their coffee, which has hurt the Latin American countries' economy. The cheaper coffee beans are called Robusta and they contain more caffeine than the more expensive beans. The cheaper beans' higher caffeine content is also a factor in their popularity. These cheaper beans hurt the Latin American economy because the producers receive less money for the production of the cheaper beans than they do for the production of the higher quality beans. Since the producers get paid less, they are receiving a smaller income, which in turn hurts the economy of Latin America. "Also see Coffee production in India" Coffee