Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Kopi O Kopi O Kopi O is a traditional coffee commonly served in Malaysia and Singapore. It is a strong black coffee served with sugar. Today the coffee beans are roasted with sugar, butter, and oil. This type of coffee can be found all over Malaysia and Singapore, especially in coffee shops. It can be served with ice, which will change its name to Kopi O Peng. This drink gets its name from a mix of Teochew, a dialect in both countries, Hokkien and Malay words. Kopi translates to coffee, and O translates to no milk, as Kopi without the O has