John Bull John Bull John Bull is a national personification of the United Kingdom in general and England in particular, especially in political cartoons and similar graphic works. He is usually depicted as a stout, middle-aged, country dwelling, jolly, matter-of-fact man. John Bull originated as a satirical character created by Dr John Arbuthnot, a friend of Jonathan Swift and Alexander Pope. Bull first appeared in 1712 in Arbuthnot's pamphlet "Law is a Bottomless Pit". The same year Arbuthnot published a four-part political narrative "The History of John Bull". In this satirical treatment of the War of the Spanish Succession John Bull brings
Military recruitment a national effort was reflected in World War I recruitment methods. Peter A. Padilla and Mary Riege Laner define six basic appeals to these recruitment campaigns: patriotism, job/career/education, adventure/challenge, social status, travel, and miscellaneous. Between 1915 and 1918, 42% of all army recruitment posters were themed primarily by patriotism. And though other themes – such as adventure and greater social status – would play an increased role during World War II recruitment, appeals to serve one's country remained the dominant selling point. In the aftermath of World War II military recruitment shifted significantly. With no war calling men and women