Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Live and Let Die (novel) Live and Let Die (novel) Live and Let Die is the second novel in Ian Fleming's James Bond series of stories, and is set in London, the US and Jamaica. It was first published in the UK by Jonathan Cape on 5 April 1954. Fleming wrote the novel at his Goldeneye estate in Jamaica before his first book, "Casino Royale", was published; much of the background came from Fleming's travel in the US and knowledge of Jamaica. The story centres on Bond's pursuit of "Mr Big", a criminal who has links to the American criminal network, the world of voodoo