The Road to Coronation Street is the sublime Jessie Wallace playing 60s megastar Pat Phoenix, who played Corrie's Elsie Tanner." Jane Simon of the "Daily Mirror" stated the programme was "a triumph on every level". "The Road to Coronation Street" was awarded Best Single Drama at the 2011 British Academy Television Awards. Additionally, Jessie Wallace and Lynda Baron were both nominated in the Best Supporting Actress Category for their performances as Pat Phoenix and Violet Carson, respectively, however, Lauren Socha won the award for her role in the E4 series "Misfits". The Road to Coronation Street The Road to Coronation Street is a British drama
Coronation Street new sponsor. In November 2011 a Nationwide Building Society ATM in Dev and Sunita Alahan's shop became the first use of paid-for product placement in a UK primetime show. Hyundai are the current sponsor since January 2015 in the Republic of Ireland, aired on TV3 HD. "Coronation Street" is the second most award-winning British soap opera in the UK, behind rival soap "EastEnders". The first producer was Stuart Latham, from December 1960 to July 1961. In the 1960s and 1970s, most producers did stints of about one year. Longer-running producers included Eric Prytherch (May 1972 – April 1974); Bill Podmore