Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn Rough Tor is nearby, as are the valleys of Hantergantick and Hannon. Dozmary Pool is situated south of the inn, while a branch of the Fowey estuary is to the west. Spread over of land, the Jamaica Inn has been refurbished with a theme park face lift and functions as an exclusive bed and breakfast manor, with a pub, a museum and a gift shop. Bodmin is connected by road with St Austell, which is on the London-Penzance line. The farm where British astronomer John Couch Adams was born is nearby. Other landmarks include the Four-hole Cross, Peverell's Cross, the