Trung Nguyên its "Weasel" sub-brand. Due to the complicated production process, only 40–50 kg of "Weasel" coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of "Weasel" coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed. Currently, Trung Nguyen owns the system of four factories: Along with producing and processing coffee beans, Trung Nguyên operates
The Coffee Bean & Tea Leaf Light & Subtle, Light & Distinctive, Medium & Smooth, Dark & Distinctive, Decaffeinated, Flavored and Reserve. It roasts approximately seven million pounds of coffee annually. All of the beans are hand-roasted at its roasting facility in Camarillo, California. The beans come from farms in various countries, including Costa Rica, Colombia, Kenya, Indonesia, Jamaica, Thailand and Sri Lanka. Coffee Bean offers several seasonal holiday drinks, in flavors including candy cane, gingerbread, red velvet cake, eggnog and peppermint. For the company's 50th anniversary in 2013, it introduced a Birthday Cake Ice Blended. Jay Isais, Coffee Bean's senior director of coffee, oversees the