How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How to Lose Friends & Alienate People (film) How to Lose Friends & Alienate People (film) How to Lose Friends & Alienate People is a 2008 British comedy film based upon Toby Young's 2001 memoir "How to Lose Friends & Alienate People". The film follows a similar storyline, about his five-year struggle to make it in the United States after employment at "Sharps Magazine". The names of the magazine and people Young came into contact with during the time were changed for the film adaptation. The film version (adapted by Peter Straughan) is a highly fictionalized account, and differs greatly from the work upon which it was built.