Trung Nguyên Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and Coffee Hypermarket. Its chairman and CEO is Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ), who is known as Vietnam's Coffee King. Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen, also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets,
Kopi tiam is lighter in colour than normal coffee beans that uses sugar – hence the name 'white coffee'. Kopitiams in Indonesia are very similar to those in Malaysia or Singapore. Originally run by local Chinese people, they can be found in many residential areas. Old-fashioned kopitiams are usually located at shop houses, and often have a quite run-down appearance. The term kedai kopi or warkop (which stands for warung kopi) is more often used. More recently, modern kopitiams have emerged, and can be found in many shopping malls, particularly in big cities such as Jakarta, Medan, Batam and Surabaya. These attract