Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn (1983 TV series) to the inn. Visiting him later at his church she finds out that he is much interested in local lore and mythology. Mary confides in him what she has learned of illegal activity at the inn. However, she only later learns the whole truth about their wrecking activity when her uncle confesses to it in a drunken stupor. On Christmas Eve Jem and Mary go to the market at Launceston together and have a good time but he then fails to pick her up with his cart. Mary is forced to walk home across the moor in driving rain and