Walt Disney World Company and Resorts U.S., Inc. in March 2009. Walt Disney World Company Walt Disney World Company was created in 1967 as the company that owned and operated Walt Disney World near Orlando, Florida. The resort opened in 1971 and the land was owned by Walt Disney World Company, Walt Disney Travel Company, and Walt Disney World Hospitality and Recreation Corporation. In 2009 the name was changed to Walt Disney Parks and Resorts U.S., Inc., a subsidiary of Walt Disney Parks, Experiences and Consumer Products a subsidiary of The Walt Disney Company, and is based in Lake Buena Vista, Florida. Reedy Creek
Disney Princess Fairytale Hall" opened at the Magic Kingdom. Many shows and parades across the property feature the princesses, including "Fantasmic", "Main Street Electrical Parade", "Dream Along with Mickey", the "Festival of Fantasy Parade", "Mickey's Boo-to-You Halloween Parade" and "Mickey's Once Upon a Christmastime Parade". A store named "Bibbidi Bobbidi Boutique" opened April 5, 2006, at the World of Disney store in Downtown Disney (now Disney Springs) at Walt Disney World; this shop allows children to receive princess makeovers. A second location opened in Cinderella Castle on September 10, 2007. On January 22, 2007, the Magic Kingdom at Walt Disney World Resort