Byte explicitly denotes a sequence of eight bits, eliminating the ambiguity of the byte. The term "byte" was coined by Werner Buchholz in June 1956, during the early design phase for the IBM Stretch computer, which had addressing to the bit and variable field length (VFL) instructions with a byte size encoded in the instruction. It is a deliberate respelling of "bite" to avoid accidental mutation to "bit". Another origin of "byte" for bit groups smaller than a machine's word size (and in particular groups of four bits) is on record by Louis G. Dooley, who claimed he coined the term
Byte (magazine) not "how to do it". The editorial focus remained on home and personal computers). By the early 1980s "Byte" had become an "elite" magazine, seen as a peer of "Rolling Stone" and "Playboy", and others such as David Bunnell of "PC Magazine" aspired to emulate its reputation and success. It was the only computer publication on the 1981 Folio 400 list of largest magazines. "Byte"s 1982 average number of pages was 543, and the number of paid advertising pages grew by more than 1,000 while most magazines' amount of advertising did not change. Its circulation of 420,000 was the third