How to Lose Friends & Alienate People (memoir) to sue him) and "Vanity Fair"'s own Graydon Carter. Young also describes awkward run-ins with American celebrities including Nathan Lane, Mel Gibson and Diana Ross. Throughout the book, Young describes being tormented by his friend "Alex de Silva" (speculated to be Sacha Gervasi), a former colleague of Young's who manages to succeed in America in every way that Young does not. The title of Young's book is a parody of the title of Dale Carnegie's 1937 perennial bestseller, "How to Win Friends and Influence People"; a parody by Irving Tressler titled "How to Lose Friends and Alienate People" was also
Influence: Science and Practice information on what others are doing. Examples of this are staged interviews on television advertisements or "infomercials". People are more likely to agree to offers from people whom they like. There are several factors that can influence people to like some people more than others: Any one of the above methods may not help influence people, but used in combination, their effects can be magnified. The Milgram experiment ran by Stanley Milgram provided some of the most stunning insights into how influential authority can be over others. People often act in an automated fashion to commands from authority, even if