Aldi Aldi Aldi (stylised as ALDI) is the common brand of two German family owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother's store in Essen, which had been in operation since 1913. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim. In 1962, they introduced the name Aldi (a syllabic abbreviation for
Perekrestok (supermarket chain) new concept. In 2017, Perekrestok managed a total of 638 stores that generated revenue of RUB 186.9 bn. In 2008, the first premium class supermarket "Green Perekrestok" opened in Rostov-on-Don. In March 2009, the first "Green Perekrestok" was launched in Moscow. Some elements of the "Green Perekrestok" concept were later incorporated into a modernisation programme that spanned the entire Perekrestok chain. In July 2017, Perekrestok launched Smart Wi-Fi, a project to create a free Wi-Fi network in 250 Perekrestok supermarkets in Moscow. The initiative enables the company to show ads and send push notifications to customers immediately after they get