How to Win Friends and Influence People in publication, Carnegie originally began writing small booklets to go along with his courses. After one of his 14-week courses, he was approached by publisher Leon Shimkin of the publishing house Simon & Schuster. Shimkin urged Carnegie to write a book, but he was not initially persuaded. Shimken then hired a stenographer to type up what he heard in one of Carnegie's long lectures and presented the transcript to Carnegie. Dale Carnegie liked the transcript so much he decided to edit and revise it into a final form. He wanted it to be extremely practical and interesting to read. To
The Adventures of Rocky and Bullwinkle and Friends two letters of the name and gave it to his moose. Ward wanted to produce the show in Los Angeles; however, Anderson lived in the San Francisco Bay Area and did not want to relocate. As a result, Ward hired Bill Scott as head writer and co-producer at Jay Ward Productions, and he wrote the "Rocky and Bullwinkle" features. Ward was joined by writers Chris Hayward and Allan Burns; the latter eventually became head writer for MTM Enterprises. In a 1982 interview, Scott said, "I got a call from Jay asking if I'd be interested in writing another series, an