Minority Report (film) was envisioned in 1999. Underkoffler, who designed most of Anderton's interface after Spielberg told him to make it "like conducting an orchestra", said "it would be hard to identify anything [in the movie] that had no grounding in reality." McDowell teamed up with architect Greg Lynn to work on some of the technical aspects of the production design. Lynn praised his work, saying that "[a] lot of those things Alex cooked up for "Minority Report", like the 3-D screens, have become real." Spielberg described his ideas for the film's technology to Roger Ebert before the movie's release: "Minority Report" was
Themes in Minority Report appeared in theaters a common source of reviewers' complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere. Cooper discusses how he feels "Minority Report" emphasizes the future importance over the control of imagery. According to him, the images captured from the precogs' visions in the film bestow