Hairspray Live! college sophomore Maddie Baillio, as her first professional role. In November 2016, it was announced that Ricki Lake and Marissa Jaret Winokur (who portrayed Tracy Turnblad in the 1988 film and the Broadway version respectively) would make cameo appearances; Winokur and Lake appeared as employees of Mr. Pinky's boutique. Darren Criss served as an on-air host, hosting a half-hour "Countdown to Hairspray Live!" show on NBC with Kristin Chenoweth and Sean Hayes, as well as behind-the-scenes reports throughout the live broadcast. Oreo, Reddi-wip, and Toyota broadcast live, themed commercials during "Hairspray Live!"; Oreo's ad featured the character of Corny Collins,
The Ricki Lake Show both Twentieth Television and Monet Lane Productions. Lake's second talk show was very different from her old show, which focused more on taking topics from the younger person's point of view. Additionally, the topics were not as sensational as the previous incarnation. According to 20th Television, the "show will present topical conversation reflecting Ricki's own personal journey and recent life experiences. As her fans have grown up with Ricki, a combination of relevant themes personal to the host and her audience including family, marriage, parenting, divorce, weight loss and overall well-being are being explored for the program." In March 2012,