John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
Horses in World War I soldiers' affection for them. Some recruitment posters from World War I showcased the partnership between horse and man in attempts to gain more recruits. Despite the boost in morale, horses could also be a health hazard for the soldiers, mainly because of the difficulty of maintaining high levels of hygiene around horses, which was especially noted in camps in Egypt. Horse manure was commonplace in the battle and staging areas on several fronts, creating breeding grounds for disease-carrying insects. Manure was supposed to be buried, but fast-moving battle conditions often made this impossible. Sanitation officers were responsible for the burial