Trung Nguyên its "Weasel" sub-brand. Due to the complicated production process, only 40–50 kg of "Weasel" coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of "Weasel" coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed. Currently, Trung Nguyen owns the system of four factories: Along with producing and processing coffee beans, Trung Nguyên operates
Coffee Coffee Coffee is a brewed drink prepared from roasted coffee beans, the seeds of berries from certain "Coffea" species. The genus "Coffea" is native to tropical Africa (specifically having its origin in Ethiopia and Sudan) and Madagascar, the Comoros, Mauritius, and Réunion in the Indian Ocean. Coffee plants are now cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, Indian subcontinent, and Africa. The two most commonly grown are "C. arabica" and "C. robusta". Once ripe, coffee berries are picked, processed, and dried. Dried coffee seeds (referred to as "beans") are roasted to varying