How to Win Friends and Influence People in publication, Carnegie originally began writing small booklets to go along with his courses. After one of his 14-week courses, he was approached by publisher Leon Shimkin of the publishing house Simon & Schuster. Shimkin urged Carnegie to write a book, but he was not initially persuaded. Shimken then hired a stenographer to type up what he heard in one of Carnegie's long lectures and presented the transcript to Carnegie. Dale Carnegie liked the transcript so much he decided to edit and revise it into a final form. He wanted it to be extremely practical and interesting to read. To
How to Win Friends and Influence People lack of attention in academic circles, "How to Win Friends and Influence People" was written for a popular audience and Carnegie successfully captured the attention of his target. The book experienced mass consumption and appeared in many popular periodicals, including garnering 10 pages in the January 1937 edition of "Reader's Digest". The book continued to remain at the top of best-seller lists and was even noted in the New York Times to have been extremely successful in Nazi Germany, much to the writer's bewilderment. He wrote that Carnegie would rate "butter higher than guns as a means of winning friends"