How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How to Make Trouble and Influence People environmental and anti-war protests, as well as acts of inspired vandalism and detournement. As such, this book can be said to be a testament to the larrikin tradition of Australia, and its numerous manifestations throughout history. Two sequels were released, "How to Stop Whining and Start Living" and "Revenge of the Troublemaker". Each of these is attributed to the "Question Mark Collective". It is believed that one of the compilers was Iain McIntyre. Copies of these books may possibly be found in anarchist and countercultural bookshops in Australia. The book influenced the production of the ABC Radio "Background Briefing" program