Lexus 2054 Lexus 2054 The Lexus 2054 is a concept car designed for the 2002 Steven Spielberg film "Minority Report". The vehicle was shown being built at an automated factory in the film, and later driven by star Tom Cruise in several action sequences. In 2002, Lexus was requested by Steven Spielberg, a Lexus owner himself, to design a vehicle that would fit the requirements of year 2054 for his movie adaptation of the Philip K. Dick short story "Minority Report". Designers working with Lexus came up with an advanced vehicle that would run on fuel cells and have many advanced safety
Technologies in Minority Report ways; an Aquafina splashes water on its customers, Guinness recommends its products to the downtrodden to recover from "a hard day at work", a cereal box from which Anderton eats has a video advertisement, and when Anderton is fleeing the PreCrime force, an American Express advertisement observes, "It looks like you need an escape, and Blue can take you there," and a Lexus ad says, "A road diverges in the desert. Lexus. The road you're on, John Anderton, is the one less traveled." The advertisements in "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole