How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
The Play What I Wrote Branagh. The play proved a prolonged success and earned positive reviews. Michael Billington, reviewing for "The Guardian", wrote: "The real joy of the evening, however, is that the gags come thick and fast, producing a kind of comic delirium. Matt Wolf, reviewing for "Variety", wrote "...it’s the innocence of “The Play What I Wrote” (the grammatical inaccuracy of the title is part of its point) that represents the evening’s best calling card...the evening trades in old-fashioned verbal jokes...and visual ones." It won Foley and McColl a joint Best Actor nomination at the 2002 Laurence Olivier Awards and, although they did