Technologies in Minority Report newspaper" would be released, he predicted "around 2015." Tech Watch's 2008 article "‘Minority Report’ e-newspaper on the way" noted that Hearst was "pushing large amounts of cash into" the technology. Spielberg decided to add the jetpacks worn by the policemen as a tribute to old science-fiction serials such as Commando Cody, even though the scientists considered them unrealistic. The jet packs are the only future technology depicted in the film which originated in science fiction. They already exist and perhaps their most famous flights occurred in the pregame ceremonies before Super Bowl I in 1967 and in Los Angeles in
Themes in Minority Report appeared in theaters a common source of reviewers' complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere. Cooper discusses how he feels "Minority Report" emphasizes the future importance over the control of imagery. According to him, the images captured from the precogs' visions in the film bestow