Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Camelback Inn The rooms were housed in small adobe "casitas" (Spanish for "small houses"), each named after local cacti and decorated with Native American art. Camelback Inn opened on December 15, 1936 with the slogan "Where Time Stands Still". There were accommodations for 77 guests. Despite the poor economy of the Great Depression, the resort became an immediate success by catering to a wealthy clientele. Stewart operated Camelback Inn as a part-owner until 1968. The resort was acquired in 1968 by Bill Marriott of Marriott International who had first stayed at the resort with his parents as a 16-year-old in 1948. At