Women's World Games 5th was cancelled as women participated in the 1938 European Athletics Championships. Women's World Games The Women's World Games were the first international women's sports events in track and field. The games were held four times between 1922 and 1934. They were established by Alice Milliat and the Fédération Sportive Féminine Internationale (FSFI) to compensate for the lack of women's sports at the Olympic Games. The games were an important step towards women's equality in sports. A forerunner tournament was held in Monte Carlo in March 1921. Women were allowed to take part in the Olympic games since 1900 (II
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal