John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
Gag cartoon fiction. Captions are usually concise, to fit on a single line. Gag cartoons of the 1930s and earlier occasionally had lengthy captions, sometimes featuring dialogue between two characters depicted in the drawing; over time, cartoon captions became shorter. A well-known 1928 cartoon in "The New Yorker", drawn by Carl Rose and captioned by E. B. White, shows a mother trying to convince her young daughter to finish her meal. "It's broccoli, dear." "I say it's spinach and I say the hell with it", which have created an idiom in English language. In the mid-1950s, gag cartoonists found a new market