How to Win Friends and Influence People market the book, Shimkin decided to send 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned. The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the "New York Times" complete with quotes by Andrew Carnegie and John D. Rockefeller on the importance of human relations. Originally published in November
How to Lose Friends & Alienate People (memoir) published that same year. Young's book does not reference either Carnegie's or Tressler's works. The aggregate site iDreamBooks lists 12 mixed reviews. The book was adapted into a one-man play that played on London's West End for several months each in 2003 and 2004. Young was initially played by Jack Davenport, then by Young himself. A feature-length film adaptation, also titled "How to Lose Friends & Alienate People", was released in October 2008. It is directed by Robert B. Weide and stars Simon Pegg, Kirsten Dunst, and Megan Fox. The film is loosely based on the book, turning the plot