27 Club who die at 27." Brian Jones, Jimi Hendrix, Janis Joplin, and Jim Morrison all died at the age of 27 between 1969 and 1971. At the time, the coincidence gave rise to some comment, but it was not until the 1994 death of Kurt Cobain at age 27, that the idea of a "27 Club" began to catch on in public perception. According to Hendrix and Cobain biographer Charles R. Cross, the growing importance of the media—Internet, television and magazines—and the response to an interview of Cobain's mother were jointly responsible for such theories. An excerpt from a statement that
The 27s: The Greatest Myth of Rock & Roll journey, and weaves the lives of Robert Johnson, Brian Jones, Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and more than two-dozen other musicians into a narrative. Josh Hunter told "The Huffington Post" that, "The artwork tells its own story as well. There are these other layers, these hidden symbols and cryptic messages that, if you're alert to them, you're going to find we're packing-in as well." In addition, "The 27s" feature twenty-two original portraits. The book's creators gave an example on how the art added more to the story in an interview with WNEW: "We wanted visual stimulation. The