Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn (1983 TV series) is not home. Mary also fails to meet the local squire/magistrate Bassatt at his home. However, his men accompany her back to the inn, where they find both her aunt and her uncle murdered. Bassatt and Davey show up at the inn, and Davey offers to take Mary in. At his home, she discovers paintings by him that show the two of them in a Druidic ceremony. They also prominently feature a Celtic symbol she recognizes as the one worn by the leader of the outlaw band. Meanwhile, the vicar has rejoined the squire and Jem and learns that the