Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
Minority Report (film) computer scientist Neil Gershenfeld, biomedical researcher Shaun Jones, computer scientist Jaron Lanier, and former Massachusetts Institute of Technology (MIT) architecture dean William J. Mitchell. Production designer Alex McDowell kept what was nicknamed the "2054 bible", an 80-page guide created in preproduction which listed all the aspects of the future world: architectural, socio-economic, political, and technological. While the discussions did not change key elements in the film, they were influential in the creation of some of the more utopian aspects, though John Underkoffler, the science and technology advisor for the film, described it as "much grayer and more ambiguous" than what