Coronation Street reached a low of eight million in February 1973, when Pat Phoenix quit as Elsie Tanner, Violet Carson (battleaxe Ena Sharples) was written out for most of the year due to illness, and Doris Speed (haughty landlady Annie Walker) took two months' leave due to bereavement. The audience of ITV's other flagship soap opera "Crossroads" increased markedly at this time, as its established cast, such as Meg Richardson (Noele Gordon), grew in popularity. These sudden departures forced the writing team to quickly develop characters who had previously stood in the background. The roles of Bet Lynch (Julie Goodyear), Deirdre Hunt
Coronation Street central figures. These three women remained with the show for 20 years or more, and became archetypes of British soap opera, often being emulated by other serials. Ena was the street's busybody, battle-axe and self-proclaimed moral voice. Elsie was the tart with a heart, who was constantly hurt by men in the search for true love. Annie Walker, landlady of the Rovers Return Inn, had delusions of grandeur and saw herself as better than other residents of "Coronation Street". "Coronation Street" became known for the portrayal of strong female characters, including original cast characters like Ena, Annie and Elsie, and