Alvinolagnia erotic in India. Baring the midriff has always been a fashion in Indian women attire. Indian women have traditionally worn saris that bares the midriff, especially South Indian women. The exposure of midriff in a sari is considered to be erotic. The midriff is revealed in other traditional female attires like Ghagra choli. Belly chain known as kamarband in India when worn with low-rise saris and lehengas are considered sensuous. Most Indian women wear belly chains during weddings and other ceremonies as a show of culture and tradition. Nowadays, women have been pairing these chains with western outfits, mostly to
Bikini swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. The 1932 Hollywood film "Three on a Match" featured a midriff baring two piece bathing suit. Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamor in films like 1949's "Neptune's Daughter" in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Wartime production during World War II required vast amounts of cotton,