REMA 1000 way, a strategy not unique to REMA. It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping. Odd Reitan, the founder of the company, opened the first REMA supermarket in Trondheim, Norway, 15 February 1979. Originally some stores were named 'REMA 500', indicating its number of food variety (later to be expanded). The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI's success. They wanted
Jumbo (supermarket) Jumbo's marketing claims that the chain has "7 certainties" with which they, among others, claim to have the greatest choice for the lowest prices. The head office and distribution centre are situated in Veghel. Jumbo has 3 regional distribution centres: Beilen, Drachten, and Den Bosch. With the opening of Jumbo in Valthermond, Drenthe in October 2005, there is now a Jumbo in every province of the Netherlands. Until the acquisition of C1000, relatively few Jumbos were in the Randstad. In September 2011 CVC announced that they would sell the C1000 supermarket chain. CVC received biddings from several groups; Jumbo, Sligro