Brown Willy is said to be one of "the UK's best-loved high points". The hill features in an annual race held on New Year's Day that starts and finishes at Jamaica Inn, an old coaching inn made famous by Daphne du Maurier's 1936 novel of the same name. The hill is regarded as a sacred mountain by members of the Aetherius Society, a UFO religion founded in 1954 by George King. They believe that Brown Willy was charged with "holy energy" on 23 November, which they celebrate each year as "Charging Day", and gather at the hill on that day each year
Jamaica Inn (1983 TV series) is discovered by Davey. Mary informs him that her uncle is a wrecker. Davey sends her back to the inn in his coach but on the way it is intercepted by the wreckers, led by Joss. The wreckers take Mary with them to the coast where she witnesses a ship wreck and the subsequent attack on the survivors. The wreckers then return to the inn. Mary wakes up to find Joss has locked up the inn and sits waiting with a gun. She manages to escape the inn and goes to Altarnun, where she leaves a message for Davey, who