Technologies in Minority Report "Minority Report" were handled by Jeff Boortz of Concrete Pictures, who said "the whole idea, from a script point of view, was that the advertisements would recognize you -- not only recognize you, but recognize your state of mind. It's the kind of stuff that's going on now with digital set-top boxes and the Internet." Nokia designed the phones used by the characters, and Lexus paid the producers $5 million for the rights to design the futuristic "Mag-Lev" cars. All told money raised through product placement accounted for $25 million of the film's $102 million production budget. Spielberg described his
Technologies in Minority Report conscientiously treated his cinematic representation of the gestural interface as an actual prototype, “We worked so hard to make the gestural interface in the film real. I really did approach the project as if it were an R&D thing.” McDowell teamed up with architect Greg Lynn to work on some of the technical aspects of the production design. McDowell said that "[a] lot of those things Alex cooked up for Minority Report, like the 3-D screens, have become real." Product placement was used to depict the predicted lack of privacy and excessive publicity in a future society. The advertisements in