John Bull the "blue and buff" scheme; this was used by supporters of Whig politics, which was part of what John Arbuthnot wished to deride when he created and designed the character. By the twentieth century, however, his waistcoat nearly always depicts a Union Flag, and his coat is generally dark blue. (Otherwise, however, his clothing still echoes the fashions of the Regency period.) He also wears a low topper (sometimes called a John Bull topper) on his head and is often accompanied by a bulldog. John Bull has been used in a variety of different ad campaigns over the years, and
World War I in popular culture by the Parliamentary Recruiting Committee of which two and a half million copies were distributed across the country. Private companies also sponsored recruitment posters: "Remember Belgium", by the Belgian-born Frank Brangwyn and "The Only Road for an Englishman" by Gerald Spencer Pryse were two notable examples produced on behalf of the London Electric Railways. Although Brangwyn produced over 80 poster designs during the War, he was not an official war artist. His grim poster of a Tommy bayoneting an enemy soldier (“Put Strength in the Final Blow: Buy War Bonds”) caused deep offence in both Britain and Germany. The Kaiser