Rodgers and Hammerstein to the musical-play form – with such masterworks as "Carousel", "The King and I" and "South Pacific". The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own." In 1950, the team of Rodgers and Hammerstein received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York." They were also honored in 1999 with a United States Postal Service stamp commemorating their partnership. The Richard Rodgers Theatre in New York City is
Willie Hammerstein one-week engagements in 1912 and 1913, a good fit with the audience through her suggestion of notoriety. Hammerstein often booked acts from Europe, who sometimes made up half the show. He introduced the dancers Gertrude Hoffmann and Constance Stewart-Richardson to the vaudeville stage. A review in the "New York Dramatic Mirror" of 12 August 1905 gives a sense of the shows: Willie Hammerstein became known for his "freak acts". Typically these featured people who had scandalized the public and gained notoriety. Members of love triangles involving murders or suicides were popular, if one of their members was free to appear