Shades of pink List. Ultra pink is a Crayola crayon color formulated in 1972. In 1990 the name was changed in error to "shocking pink"; however, properly speaking, the name "shocking pink" should be reserved for only the original shocking pink formulated by Elsa Schiaparelli in 1937 (shown below). Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called "Shocking", designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937. The color shown at right matches the color of the lettering on the original
Elaine Kim (fashion designer) Elaine Kim (fashion designer) Elaine Kim (born 1962) is an American fashion designer. Kim was born in Seoul, South Korea in 1962 and was raised in San Francisco and Los Angeles. In 1986, Kim opened and operated the boutiques, Ecru, along with her partner Ken Fasola, the original owner of the store, first on Melrose Avenue and then in Marina del Rey in Los Angeles. Ecru offered collections from European designers such as John Galliano, Dolce & Gabbana, CoSTUME NATIONAL, and Ann Demeulemeester. The modern exterior and interior of the store was designed by architects Michele Saee and Richard Lundquist