Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds after he posed naked in the April 1972 issue of "Cosmopolitan". Reynolds said he did it for "a kick. I have a strange sense of humor" and because he knew he had "Deliverance" coming out. He later expressed regret for posing for Cosmopolitan. "Deliverance" was a huge commercial and critical success and, along with the talk show appearances, helped establish Reynolds as a star. "The night of the Academy Awards, I counted a half-dozen Burt Reynolds jokes," he later said. "I had become a household name, the most talked-about star at the award show." He was then in "Fuzz" (1972),