Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Straight razor and balance of the razor. A razor is well balanced if when opened it balances about its pivot pin, indicating that the torques about the pivot point, caused by the corresponding weight distributions of the blade and the handle about the pivot pin, counterbalance each other. A well-balanced razor is both safer to handle when open and easier to shave with. The characteristics of each blade type determine the type of recommended uses for each blade as well as their maintenance routines. Each type has its own strengths and weaknesses depending on the requirements of use. Extra hollow blades such