Safety razor the second blade cuts it further. The extent to which this is of practical consequence has, however, been questioned. Gillette introduced the first triple-blade cartridge razor, the Mach3, in 1998, and later upgraded the Sensor cartridge to the Sensor3 by adding a third blade. Schick/Wilkinson responded to the Mach3 with the Quattro, the first four-blade cartridge razor. These innovations are marketed with the message that they help consumers achieve the best shave as easily as possible. Another impetus for the sale of multiple-blade cartridges is that they have high profit margins. With manufacturers frequently updating their shaving systems, consumers can
Straight razor bumps". One of the recommended actions for those so affected is to switch to single blade use. Others simply like the good results and the satisfaction of maintaining the blade themselves. Yet others cite aesthetic reasons in addition to the practical ones. A well-made blade, in a nice handle with a well-crafted etching and decorated shank, carries a sense of craftsmanship and ownership difficult to associate with a disposable blade cartridge. Finally, a well-kept razor can last for decades, and can become a family heirloom that can be passed from parent to child. For all of these reasons, devotees of