Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Safety razor was one of the first improvements made to guard razors. The basic form of a razor, "the cutting blade of which is at right angles with the handle, and resembles somewhat the form of a common hoe", was first described in a patent application in 1847 by William S. Henson. This also covered a "comb tooth guard or protector" which could be attached both to the hoe form and to a conventional straight razor. The first attested use of the term "safety razor" is in a patent application for "new and useful improvements in Safety-Razors", filed in May 1880 by