Chanel No. 19 Chanel No. 19 Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel's birthday, 19 August. The perfume was launched a year before she died. The scent was created by Henri Robert. No. 19 is a balsamic-green scent, compared to the aldehydic Chanel No. 5, the floral Chanel No. 22 and ambrette-green Chanel No. 18. The pure perfume and eau de parfum have a slight greenish tint, and the eau de toilette is pale green. In a recent (c.2000) revamp of No. 19, Chanel has drastically reduced the products available: in the
Chanel a part of their runway shows. In 2002, Chanel launched the Chance perfume and Paraffection, a subsidiary company originally established in 1997 to support artisanal manufacturing, that gathered together Ateliers d'Art or workshops including Desrues for ornamentation and buttons, Lemarié for feathers, Lesage for embroidery, Massaro for shoemaking and Michel for millinery. A prêt-à-porter collection was designed by Karl Lagerfeld. In July 2002, a jewelry and watch outlet opened on Madison Avenue. Within months, a shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques. Chanel introduced Coco Mademoiselle