Safety razor above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ease any discomfort felt on the face while shaving. In direct response to Wilkinson's Bonded cartridge, during the following year Gillette introduced the twin-blade Trac II. They claimed that research showed the tandem action of the two blades to give a closer shave than a single blade, because of a "hysteresis" effect. In addition to the cutting action of the first blade, it is also supposed to pull the hair out of the follicle into which it does not fully retract before
American Safety Razor Company product, the Gem Safety Razor, borrowed heavily from the Star Razor in design but soon outpaces the Star in sales. In 1903 Jerry Reichard leaves Gem Safety Razor Company to form yet another razor and blade producer, along with August Scheuber the company was briefly named 'Reichard & Scheuber Manufacturing Company' before it became 'The Yankee Company'. The Yankee Company made wedge-blade razors under the name Yankee, Mohican & Winner. The Yankee Company, is renamed Ever-Ready in 1905. Gem & Ever-Ready merge in 1906 and is incorporated as the Personna American Safety Razor Company. In 1906, abandoning the wedge-blade design,