Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds by Merrick, who fired and then rehired director Don Siegel during filming. Reynolds had two huge hits with car films directed by Needham, "Smokey and the Bandit II" (1980) and "The Cannonball Run" (1981). He starred in David Steinberg's film "Paternity" (1981) and directed himself in a tough action film, "Sharky's Machine" (1981). Reynolds wanted to try a musical again and so agreed to do "The Best Little Whorehouse in Texas" (1982). It was a hit, as was "Best Friends" (1982) with Goldie Hawn. In 1982, Reynolds was voted the most popular star in the US for the fifth year