Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Colonialism and the Olympic Games protest China's treatment of protesters in Tibet. During the Olympic torch lighting ceremony in Greece on 24 March 2008, three Reporters Without Borders journalists breached a cordon of 1,000 police at the ancient Olympia stadium and interrupted the speech of Liu Qi, head of the Beijing Games committee. One protestor tried to snatch the microphone as another unrolled a black flag showing the Olympic rings as handcuffs. Nearly 50 Tibetan exiles in India began a global torch relay 25 March 2008 with a symbolic "Olympic" flame that ended in Tibet on 8 August 2008, the day of the Summer Games'