Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Colonialism and the Olympic Games for a lack of consultation and the spectacular display of indigenous people in the closing ceremony. Sport scholar Christine O'Bonsawin explains how "Montreal organizers strategically included indigenous people and imagery in the closing ceremony at a time when Canadian indigenous and government relations were operating under heightened tensions." She is referring to then Prime Minister Pierre Trudeau's 1969 Statement of the Government of Canada on Indian Policy (also called the White Paper), which was perceived by some Canadian indigenous people as a further attempt at assimilation. O'Bonsawin describes how amid these tensions the Montreal Olympic Games' closing ceremony employed indigenous