Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games session following a celebration of the Olympic Games. During such revisions, sports can be excluded or included in the programme on the basis of a two-thirds majority vote of the members of the IOC. There are recognised sports that have never been on an Olympic programme in any capacity, including chess and surfing. In October and November 2004, the IOC established an Olympic Programme Commission, which was tasked with reviewing the sports on the Olympic programme and all non-Olympic recognised sports. The goal was to apply a systematic approach to establishing the Olympic programme for each celebration of the Games.