Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit in the television movies. Smokey and the Bandit Smokey and the Bandit is a 1977 American action comedy film starring Burt Reynolds, Sally Field, Jackie Gleason, Jerry Reed, Pat McCormick, Paul Williams and Mike Henry. The film was the directorial debut of stuntman Hal Needham. It inspired several other trucking films, including two sequels, "Smokey and the Bandit II" and "Smokey and the Bandit Part 3". "Smokey and the Bandit" was the second highest-grossing domestic film of 1977. Wealthy Texan Big Enos Burdette and his son Little Enos seek a trucker willing to bootleg Coors beer to Georgia for their