Academy Awards were held at the Academy Award Theatre at what was the Academy's headquarters on Melrose Avenue in Hollywood. From 1950 to 1960, the awards were presented at Hollywood's Pantages Theatre. With the advent of television, the awards from 1953 to 1957 took place simultaneously in Hollywood and New York, first at the NBC International Theatre (1953) and then at the NBC Century Theatre, after which the ceremony took place solely in Los Angeles. The Oscars moved to the Santa Monica Civic Auditorium in Santa Monica, California in 1961. By 1969, the Academy decided to move the ceremonies back to Los
42nd Academy Awards Brazil were the sole countries to broadcast the event live. This is currently the highest rated of the televised Academy Awards ceremonies, according to Nielsen ratings. The record, , remains unbroken thanks to the emergence of the Super Bowl as the biggest annual event of awards season. "Midnight Cowboy" became the first and so far, the only X-rated film to win the Academy Award for Best Picture. Its rating has since been downgraded to R. The previous year had seen the only G-rated film to win Best Picture, Carol Reed's "Oliver!". "They Shoot Horses, Don't They?" set an Oscar record