Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games the 1960 Olympic Games in Rome, Guttmann brought 400 athletes to compete in the "Parallel Olympics", which became known as the first Paralympics. Since then, the Paralympics have been held in every Olympic year. Since the 1988 Summer Olympics in Seoul, South Korea, the host city for the Olympics has also played host to the Paralympics. In 2001 the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) signed an agreement guaranteeing that host cities would be contracted to manage both the Olympic and Paralympic Games. The agreement came into effect at the 2008 Summer Games in Beijing, and