Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games Olympic Games held at the Paris Exposition in 1900 and the Louisiana Purchase Exposition at St. Louis in 1904 were side shows. The Games in Paris did not have a stadium, but were notable for being the first time women took part in the Games. When the St. Louis Games were celebrated roughly 650 athletes participated, but 580 were from the United States. The homogeneous nature of these celebrations was a low point for the Olympic Movement. The Games rebounded when the 1906 Intercalated Games (so-called because they were the second Games held within the third Olympiad) were held in