Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit of Bandit with more cruisers, larger roadblocks, and even a police helicopter to track his movements. Discouraged by the unexpected mounting attention, and with just four miles left to go, Bandit is about to give up, but Snowman refuses to listen and takes the lead, smashing through the roadblock at the fairgrounds' main entrance. They make it back during the race with only ten minutes to spare, but instead of taking the payoff, Carrie and Bandit accept a 'double-or-nothing' offer from Little Enos: a challenge to run up to Boston and bring back clam chowder in 18 hours. They quickly