Know thyself know what are the thoughts and passions of all other men upon the like occasions." In 1734 Alexander Pope wrote a poem entitled "An Essay on Man, Epistle II", which begins "Know then thyself, presume not God to scan, The proper study of mankind is Man." In 1735 Carl Linnaeus published the first edition of "Systema Naturae" in which he described humans ("Homo") with the simple phrase ""Nosce te ipsum"". In 1750 Benjamin Franklin, in his "Poor Richard's Almanack", observed the great difficulty of knowing one's self, with: "There are three Things extremely hard, Steel, a Diamond, and to know
Does exactly what it says on the tin Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast . The slogan was created by Liz Whiston and Dave