Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Titleist "Dynamite Thread" to increase the yardage of their balls. 1949: Titleist became the most used ball at the U.S. Open Tournament. 1976: Titleist was purchased by American Brands (now known as Fortune Brands). 1985: Fortune Brands]sold off the Acushnet Company's Acushnet Rubber division, which was Acushnet's original business (circa early 1900s). 2002: Titleist reached the $1 billion mark in annual revenues. On December 8, 2010, Fortune Brands announced that it would soon sell or spin off Titleist and some other brands. It was then announced on May 20, 2011 that a Korean group associated with Fila Korea, Ltd. and Mirae