Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Cloud 9 (2006 film) Cloud 9 (2006 film) Cloud 9 is a 2006 American direct-to-DVD sports comedy film starring Burt Reynolds that was written and produced by Brett Hudson, Burt Kearns and Academy Award-winning producer ("The Godfather", "Million Dollar Baby") Albert S. Ruddy. It was the last comedy in which Reynolds reprised and updated his role as the charming rascal made legendary in films like "The Longest Yard" and "Smokey and the Bandit". The film was never released to cinemas; instead, it went straight to DVD by 20th Century Fox Home Entertainment on January 3, 2006, and distributed on DVD around the world in