Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds there's a split between the executives in town who are under 40 and those who are over 40. The younger executives are more open to Burt because they grew up loving "Deliverance". But the older executives remember how crazy he was, and they are less receptive." Reynolds appeared as an adult film director in the hit film "Boogie Nights" (1997), which was considered a comeback role for him; he received 12 acting awards and 3 nominations for the role, including a nomination for the Academy Award for Best Supporting Actor. Nevertheless, Reynolds refused to appear in "Boogie Nights" writer/director Paul