Safety razor above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ease any discomfort felt on the face while shaving. In direct response to Wilkinson's Bonded cartridge, during the following year Gillette introduced the twin-blade Trac II. They claimed that research showed the tandem action of the two blades to give a closer shave than a single blade, because of a "hysteresis" effect. In addition to the cutting action of the first blade, it is also supposed to pull the hair out of the follicle into which it does not fully retract before
American Safety Razor Company building at 333 Jay Street then became the new campus for the Polytechnic Institute of Brooklyn. Seeking diversification Philip Morris acquires American Safety Razor in 1960. In 1963 American Safety Razor is the first maker of stainless steel blades, which were sold under the Personna brand name. In 1968, Philip Morris, purchased the Burma-Vita Company, makers of Burma-Shave. In 1970, the first blade made with tungsten steel was introduced, the Personna 74. In 1974 American Line Brand of industrial products was introduced, expanding the company into industrial blades. In 1977, executives purchased Personna American Safety Razor Company from Philip Morris