American rock Building Sound and the polished production values of soul, have been seen as influencing the Merseybeat sound, particularly the early work of The Beatles, and through them and others the form of later rock music. Some historians of music have also pointed to important and innovative technical developments that built on rock and roll in this period, particularly the Wall of Sound pursued by Phil Spector. Commentators have traditionally perceived a decline of rock and roll in the late 1950s and early 1960s. By 1959, the death of Buddy Holly, The Big Bopper and Ritchie Valens in a plane crash,
Snuff Garrett Lubbock oldies station KDAV on a program hosted by his friend Jerry "Bo" Coleman. Garrett also worked in radio in Wichita Falls, Texas, where he performed on-air stunts. On February 3, 1959, Garrett broadcast his own tribute show to Holly after he was killed (along with Ritchie Valens and the Big Bopper) in a plane crash in Iowa. In 1959, Garrett became a staff producer at Liberty Records in Hollywood at the age of 19, after having joined the label to work in the promotions department. Although not a musician, Garrett showed he had a knack for finding hit songs,