Olympic symbols human figures representing the cultural heritage. The first major mascot in the Olympic Games was Misha in the 1980 Summer Olympics in Moscow. Misha was used extensively during the opening and closing ceremonies, had a TV animated cartoon and appeared on several merchandise products. Nowadays, most of the merchandise aimed at young people focuses on the mascots, rather than the Olympic flag or organization logos. The Olympic movement is very protective of its symbols; as many jurisdictions have given the movement exclusive trademark rights to any interlocking arrangement of five rings, and usage of the word "Olympic". The rings are
Colonialism and the Olympic Games the 2010 Winter Games, starting with the selection of the official Games logo, which was based on the Inuit symbol of the inuksuk, and given the name "Ilanaaq," which translates to "friend." Several indigenous leaders criticized the Vancouver Olympic Organizing Committee (VANOC) for not consulting with indigenous groups on the selection of the emblem, and for choosing one that did not reflect the local First Nations of the host city. President of the Union of BC Indian Chiefs Chief Stewart Phillip said: "The First Nations community at large is disappointed with the selection...The decision-makers have decided not to reflect the