Razor and blades model the disposable safety razor and founder of Gillette Safety Razor Company, Gillette did not originate this model. The urban legend about Gillette is that he realized that a disposable razor blade would not only be convenient, but also generate a continuous revenue stream. To foster that stream, he sold razors at an artificially low price to create the market for the blades. But Gillette razors were expensive when they were first introduced and the price only went down after his patents expired: it was his competitors who invented the razors-and-blades model. This model has been used in several businesses for
Western Cartridge Company for these products included fabrication of sheet metal cups and filling portions of those cups with primary explosive. Rimfire cartridges bore a UCC headstamp and product packaging included a Maltese cross trademark. Purchase of Alliance Cartridge Company in 1907 allowed UCC merger into Western Cartridge Company. The company trademark morphed into "Super-X" as the Maltese cross became associated with World War I Germany. John Olin, the son of founder Franklin W. Olin, improved shotgun cartridge designs in the 1920s by using harder shot and progressive burning powder. Western produced 3 billion rounds of ammunition in World War II, and the