Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 but he reverses the car and escapes. The tow truck operator chases him, with Junior spinning on the hook. Buford makes the truck flip over, sending Junior flying. Other cars crash into the pile-up. Buford chases the Bandit in the Mississippi Fairgrounds. Buford's car is thrown up on two side wheels by an incline, but he continues the pursuit while driving on two wheels. At night, the Bandit and Dusty stop at a hotel, where people are involved in sexual acts, some deviant. Buford sees the Bandit's Trans-Am parked there, and searches for the fish, which he finds. Buford thinks