Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Electric razor Electric razor The electric razor (also known as the dry razor, electric shaver, or simply shaver) is a razor with a rotating or oscillating blade. The electric razor usually does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either powered by batteries or mains electricity. Many modern ones are powered using rechargeable batteries. Alternatively, an electro-mechanical oscillator driven by an AC-energized solenoid may be used. Some very early mechanical shavers had no electric motor and had to be powered by hand, for example by pulling a