Olympic Airlines the name "Olympic". Just two years after the first flight, Onassis asked his associates to design a new logo and the coloured rings were created. Onassis wanted to copy the five coloured rings of the Olympic emblem, but the International Olympic Committee claimed the rights to the emblem, so a new, six ring logo was introduced. The first five rings stand for the five continents, while the sixth stands for Greece. Colours used were yellow, red, blue and white. The new logo for Olympic air was selected from among three proposals by an online vote which was open until 5
Olympic Games the Olympic symbols. When Brundage retired the IOC had US$2 million in assets; eight years later the IOC coffers had swelled to US$45 million. This was primarily due to a shift in ideology toward expansion of the Games through corporate sponsorship and the sale of television rights. When Juan Antonio Samaranch was elected IOC president in 1980 his desire was to make the IOC financially independent. The 1984 Summer Olympics became a watershed moment in Olympic history. The Los Angeles-based organising committee, led by Peter Ueberroth, was able to generate a surplus of US$225 million, which was an unprecedented amount