Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Ancient Olympic Games to the games to display their works in what became an artistic competition. Sculptors created works like Myron's "Diskobolos" or "Discus Thrower". Their aim was to highlight natural human movement and the shape of muscles and the body. Poets would be commissioned to write poems in praise of the Olympic victors. Such victory songs or epinicians, were passed on from generation to generation and many of them have lasted far longer than any other honor made for the same purpose. Pierre de Coubertin, one of the founders of the modern Olympic Games, wanted to fully imitate the ancient Olympics in