Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Summer Olympic Games Summer Olympic Games The Summer Olympic Games () or the Games of the Olympiad, first held in 1896, is a quadrennial international multi-sport event. The most recent Olympics were held in Rio de Janeiro, Brazil. The International Olympic Committee (IOC) organises the Games and oversees the host city's preparations. In each Olympic event, gold medals are awarded for first place, silver medals are awarded for second place, and bronze medals are awarded for third place; this tradition began in 1904. The Winter Olympic Games were created due to the success of the Summer Olympics. The Olympics have increased in scope