Olympic Games ceremony the Games of the II Olympiad in Paris in 1900, which had no opening ceremony before as part of the 1900 World's Fair. There are five examples from the United States alone in which the Games were not opened by the head of state. The Olympic Charter provides that the person designated to open the Games should do so by reciting whichever of the following lines is appropriate: Before 1936, the opening official would often make a short welcoming speech before declaring the Games open. However, since 1936, when Adolf Hitler opened both the Garmisch Partenkirchen Winter Olympics and the
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal