Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Titleist Nike. It is not uncommon that even if players switch equipment brands, they insist on being able to play the Titleist PRO V1 ball. Some players like Tiger Woods also continue to use their Scotty Cameron putters; his has been in his bag for 13 of his 14 major championship wins. When the Nike contract began Woods refused to use the Nike drivers for a long time and continued to use his Titleist one. Up until the 2010 British Open, Woods carried a Titleist putter, but has since switched to a Nike Method putter, which was then replaced by a