Razor and blades model the disposable safety razor and founder of Gillette Safety Razor Company, Gillette did not originate this model. The urban legend about Gillette is that he realized that a disposable razor blade would not only be convenient, but also generate a continuous revenue stream. To foster that stream, he sold razors at an artificially low price to create the market for the blades. But Gillette razors were expensive when they were first introduced and the price only went down after his patents expired: it was his competitors who invented the razors-and-blades model. This model has been used in several businesses for
American Safety Razor Company they introduced the standard single edge rib-back blade that is still used today. In 1915 Ever-Ready Shaving Brushes were first introduced and continued to be produced until the early 1990s. In December 1919 The Safetee Soap Corporation formed as a subsidiary of American Safety Razor Corporation and produced a line of shaving soaps, creams, powders, talc and aftershave lotions to compliment the safety razor business. The Safetee Soap line was cross-promoted in pamphlets included in other ASR products. Gem & Ever-Ready merged with Star to become the American Safety Razor Corporation in 1919. It was chartered in Virginia, while razor