Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Riddell Sports Group Riddell Sports Group Riddell Sports Group is an American company specializing in sports equipment for American football. It was headquartered in Rosemont, Illinois; in 2017 the company relocated to a new facility in adjacent Des Plaines, Illinois. The company was started by John Tate Riddell. Riddell first invented the removable cleat and then went on to invent the first ever plastic suspension helmet in 1939. In 2008, Dan Arment was appointed president of Riddell. Arment previously worked as executive vice-president and general manager of mass-market business for BRG Sports, Riddell's parent company, which is owned by private equity firm Fenway