Safety razor above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ease any discomfort felt on the face while shaving. In direct response to Wilkinson's Bonded cartridge, during the following year Gillette introduced the twin-blade Trac II. They claimed that research showed the tandem action of the two blades to give a closer shave than a single blade, because of a "hysteresis" effect. In addition to the cutting action of the first blade, it is also supposed to pull the hair out of the follicle into which it does not fully retract before
American Safety Razor Company they introduced the standard single edge rib-back blade that is still used today. In 1915 Ever-Ready Shaving Brushes were first introduced and continued to be produced until the early 1990s. In December 1919 The Safetee Soap Corporation formed as a subsidiary of American Safety Razor Corporation and produced a line of shaving soaps, creams, powders, talc and aftershave lotions to compliment the safety razor business. The Safetee Soap line was cross-promoted in pamphlets included in other ASR products. Gem & Ever-Ready merged with Star to become the American Safety Razor Corporation in 1919. It was chartered in Virginia, while razor