American Safety Razor Company American Safety Razor Company "For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand)" American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. Unrelated to the Gillette company which also used the name " 'American Safety Razor Company' " in 1901 until 1904 before it was renamed for its founder, King C. Gillette. The company produces a
Segal Lock and Hardware Company stock was placed privately with no public offering made. The company acquired a controlling interest in the Norwalk Lock Company and the Universal Razor Blade Corporation in 1929. Stockholders approved an increase in the authorized stock of the company to 400,000 shares, of which 300,000 shares were outstanding. The corporation introduced a single-unit safety razor in late 1930, a low-priced product designed to use only Segal double-edged blades. The following year Segal placed on the market the Unimatic Segal Razor, a one-piece razor which accepted a double-edged blade. The firm entered a contracted with United Cigar Stores in June 1931.