Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds to Florida, but soon gained a part in a revival of "Mister Roberts", in which Charlton Heston played the starring role. After the play closed, the director, John Forsythe, arranged a film audition with Joshua Logan for Reynolds. The film was "Sayonara" (1957). Reynolds was told he could not be in the film because he looked too much like Marlon Brando. Logan advised Reynolds to go to Hollywood, although Reynolds did not feel confident enough to do so. (Another source says Reynolds did a screen test after Lew Wasserman saw the effect he had on secretaries in his office but