American rock Building Sound and the polished production values of soul, have been seen as influencing the Merseybeat sound, particularly the early work of The Beatles, and through them and others the form of later rock music. Some historians of music have also pointed to important and innovative technical developments that built on rock and roll in this period, particularly the Wall of Sound pursued by Phil Spector. Commentators have traditionally perceived a decline of rock and roll in the late 1950s and early 1960s. By 1959, the death of Buddy Holly, The Big Bopper and Ritchie Valens in a plane crash,
The Big Bopper 12:30 pm, Monday through Friday. One of the station's sponsors wanted Richardson for a new time slot, and suggested an idea for a show. Richardson had seen college students doing a dance called The Bop, and he decided to call himself "The Big Bopper". His new radio show ran from 3:00 to 6:00 pm, and he soon became the station's program director. In May 1957, he broke the record for continuous on-air broadcasting by 8 minutes. He performed for a total of five days, two hours, and eight minutes from a remote setup in the lobby of the Jefferson Theatre