Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit $4.3 million two days before initial production), the film eventually grossed $126,737,428 in North America, making it the second-highest-grossing movie of 1977. The worldwide gross is estimated at over $300 million. Burt Reynolds rated the film as the one he most enjoyed and had the most fun making in his career. Film critic Leonard Maltin gave the film a good rating (3 stars out of a possible 4) and characterized it as "About as subtle as "The Three Stooges", but a classic compared to the sequels and countless rip-offs which followed." Gene Siskel, in his review in the "Chicago Tribune",