Razor to shave themselves more, the demand for barbers providing straight razor shaves decreased. In 1960, stainless steel blades which could be used more than once became available, reducing the cost of safety-razor shaving. The first such blades were made by the Wilkinson firm, famous maker of ceremonial swords, in Sheffield. Soon Gillette, Schick, and other manufacturers were making stainless-steel blades. These were followed by multiple-blade cartridges and disposable razors. For each type of replaceable blade, there is generally a disposable razor. In the 1930s, electric razors became available. These can rival the cost of a good straight razor, although the
American Safety Razor Company product, the Gem Safety Razor, borrowed heavily from the Star Razor in design but soon outpaces the Star in sales. In 1903 Jerry Reichard leaves Gem Safety Razor Company to form yet another razor and blade producer, along with August Scheuber the company was briefly named 'Reichard & Scheuber Manufacturing Company' before it became 'The Yankee Company'. The Yankee Company made wedge-blade razors under the name Yankee, Mohican & Winner. The Yankee Company, is renamed Ever-Ready in 1905. Gem & Ever-Ready merge in 1906 and is incorporated as the Personna American Safety Razor Company. In 1906, abandoning the wedge-blade design,