Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 getting the prize money, Buford finds the Bandit, but he is shown as the original Burt Reynolds bandit, who sweet talks him to letting him go and starting a new pursuit. Junior is left behind, dropping all the money. The film was originally entitled "Smokey IS the Bandit", and did not include Jerry Reed in the cast. Contemporary newspapers refer to original plans to feature Gleason as both "Smokey" and "Bandit", and Reed's name does not appear in early promotional materials or newspaper accounts during the film's production. According to some accounts, Jackie Gleason was to play two roles: Sheriff