Chanel No. 19 Chanel No. 19 Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel's birthday, 19 August. The perfume was launched a year before she died. The scent was created by Henri Robert. No. 19 is a balsamic-green scent, compared to the aldehydic Chanel No. 5, the floral Chanel No. 22 and ambrette-green Chanel No. 18. The pure perfume and eau de parfum have a slight greenish tint, and the eau de toilette is pale green. In a recent (c.2000) revamp of No. 19, Chanel has drastically reduced the products available: in the
Chanel No. 5 first solo advertisement for Chanel No. 5 ran in "The New York Times" on 10 June 1934. In the early-1940s, when other perfume makers were increasing brand exposure, Parfums Chanel took a contrary track and decreased advertising. In 1939 and 1940, Chanel ads had been prominent. By 1941, there was almost no Chanel print advertising. Fragrance sales flourished during World War II. Perfume sales in the United States from 1940 to 1945 increased tenfold; Chanel No. 5 prospered, even without advertising. During the war years the directors of Parfums Chanel came up with an innovative marketing idea. Expanding sales to