Smokey and the Bandit sponsored a racer in Atlanta's Southern Classic and wants to celebrate in style when he wins. They find local legend Bo "Bandit" Darville at a roadeo at Lakewood Fairgrounds in Atlanta and offer him $80,000 to pick up 400 cases of Coors from Texarkana (the closest place it could be legally sold at that time), and bring it back to Atlanta in 28 hours. Bandit takes the bet and recruits his partner Cledus "Snowman" Snow to drive the truck, while Bandit drives a black Pontiac Trans Am bought on an advance from the Burdettes as a "blocker" to divert attention
Burt Reynolds by Merrick, who fired and then rehired director Don Siegel during filming. Reynolds had two huge hits with car films directed by Needham, "Smokey and the Bandit II" (1980) and "The Cannonball Run" (1981). He starred in David Steinberg's film "Paternity" (1981) and directed himself in a tough action film, "Sharky's Machine" (1981). Reynolds wanted to try a musical again and so agreed to do "The Best Little Whorehouse in Texas" (1982). It was a hit, as was "Best Friends" (1982) with Goldie Hawn. In 1982, Reynolds was voted the most popular star in the US for the fifth year