Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit examples of "sound effect replacement" occur when Bandit takes off after managing to get a reluctant Cledus involved in the bet, and after he comes to a screeching halt on a roadway moments before picking up Carrie. Some of the original sound effects (such as Cledus' dog Fred's barking) and music (such as the final chase to the Southern Classic) were removed and not replaced. (Note: earlier DVD releases and the 40th Anniversary Blu-ray of the film have the original soundtrack intact.) Major portions of the audio 'background' have been modified with different engine sounds or tire squeals from the