Gertrude Lawrence cameras and lighting could not function properly inside a Broadway theater. In 1943, Lawrence hosted a weekly series of American radio shows, some of them featuring discussions with guests and others adaptations of Hollywood hit films. In 1947, she returned to NBC for a production of the 1913 Shaw play "The Great Catherine". To promote "The King and I", Lawrence appeared on various television programs, including the Ed Sullivan-hosted "Toast of the Town", with Rodgers and Hammerstein joining her to perform selections from the show. Additionally, she appeared on several BBC Radio interview and variety shows before and after World
Rodgers and Hammerstein an integrated whole. Stephen Sondheim has cited Rodgers and Hammerstein as having had a crucial influence on his work. Rodgers and Hammerstein also use the technique of what some call the "formula musical". While some hail this approach, others criticize it for its predictability. The term "formula musical" may refer to a musical with a predictable plot, but it also refers to the casting requirements of Rodgers & Hammerstein characters. Typically, any musical from this team will have the casting of a strong baritone lead, a dainty and light soprano lead, a supporting lead tenor, and a supporting alto lead.