Rodgers and Hammerstein to the musical-play form – with such masterworks as "Carousel", "The King and I" and "South Pacific". The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own." In 1950, the team of Rodgers and Hammerstein received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York." They were also honored in 1999 with a United States Postal Service stamp commemorating their partnership. The Richard Rodgers Theatre in New York City is
Cinderella (musical) and had already signed Julie Andrews, who was then starring in "My Fair Lady" on Broadway. Rodgers recalled, in his autobiography: "What sold us immediately was the chance to work with Julie." Rodgers and Hammerstein signed with CBS. Rodgers and Hammerstein retained ownership of the show and had control over casting, direction, set and costumes, while CBS controlled the technical aspects of the broadcast and had an option for a second broadcast. CBS announced the production on September 5, 1956. In adapting the famous fairy tale, "Rodgers and Hammerstein stayed faithful to the original Charles Perrault" version. Hammerstein was interviewed