Safety razor the second blade cuts it further. The extent to which this is of practical consequence has, however, been questioned. Gillette introduced the first triple-blade cartridge razor, the Mach3, in 1998, and later upgraded the Sensor cartridge to the Sensor3 by adding a third blade. Schick/Wilkinson responded to the Mach3 with the Quattro, the first four-blade cartridge razor. These innovations are marketed with the message that they help consumers achieve the best shave as easily as possible. Another impetus for the sale of multiple-blade cartridges is that they have high profit margins. With manufacturers frequently updating their shaving systems, consumers can
Razor Much of the competition was based on designing blades that would fit only one style of razor until the blade shape was standardized by the inclusion of a multi-faceted central channel to the blade which would accommodate the various designs of blade securing systems; e.g. three pins, a slender metal bar, etc. Even today, these various securing forms still persist in their variety in DE razors, all accepting the same universal blade design. Exploiting the same razor and blades business model as pioneered in the early 20th century, cartridge razors were developed in the 1960s and are now the most