Know thyself the opinion of the multitude. One work by the Medieval philosopher Peter Abelard is entitled "Scito te ipsum" (“know yourself”) or "Ethica". From 1539 onwards the phrase "nosce te ipsum" and its Latin variants were often used in the anonymous texts written for anatomical fugitive sheets printed in Venice as well as for later anatomical atlases printed throughout Europe. The 1530s fugitive sheets are the first instances in which the phrase was applied to knowledge of the human body attained through dissection. In 1651 Thomas Hobbes used the term "nosce teipsum" which he translated as 'read thyself' in his famous
Does exactly what it says on the tin Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast . The slogan was created by Liz Whiston and Dave