Olympic symbols human figures representing the cultural heritage. The first major mascot in the Olympic Games was Misha in the 1980 Summer Olympics in Moscow. Misha was used extensively during the opening and closing ceremonies, had a TV animated cartoon and appeared on several merchandise products. Nowadays, most of the merchandise aimed at young people focuses on the mascots, rather than the Olympic flag or organization logos. The Olympic movement is very protective of its symbols; as many jurisdictions have given the movement exclusive trademark rights to any interlocking arrangement of five rings, and usage of the word "Olympic". The rings are
Olympic video games contain simplified gameplay versions of their sports. The games also lack a career mode, which is common in many of their sports video game counterparts. Vice argues that prominently having successful Olympic sportspeople on the cover of Olympic games builds their public brand profile by introducing them to gamers. The site likened this to how some music-related video games can introduce gamers to new bands, or some . Slate argued that Olympic video games are generally forgotten quickly like the Olympic games they are based on, and thought the genre had remained stagnant from 1983's Track & Field up to