2012 Olympics one minute of silence campaign Olympic truce, marking the first time ever that the IOC honored the Israeli victims in a ceremony inside an Olympic village. The Munich massacre occurred during the 1972 Summer Olympics in Munich, in southern West Germany, when members of the Israeli Olympic team were taken hostage and eventually murdered by the Palestinian group Black September. The kidnappers killed eleven Israeli athletes and coaches, as well as a West German police officer. Following the attack, a memorial service was held in the Olympic Stadium, although the International Olympic Committee (IOC) President Avery Brundage did not refer to the athletes during his
Olympic Games IOC members against Sion's bid and potentially helped Turin to capture the host city nomination. In July 2012, the Anti-Defamation League called the continued refusal by the International Olympic Committee to hold a moment of silence at the opening ceremony for the eleven Israeli athletes killed by Palestinian terrorists at the 1972 Munich Olympics, "a continuing stubborn insensitivity and callousness to the memory of the murdered Israeli athletes." The Olympics have been commercialised to various degrees since the initial 1896 Summer Olympics in Athens, when a number of companies paid for advertising, including Kodak. In 1908, Oxo, Odol mouthwash and