Smokey and the Bandit sponsored a racer in Atlanta's Southern Classic and wants to celebrate in style when he wins. They find local legend Bo "Bandit" Darville at a roadeo at Lakewood Fairgrounds in Atlanta and offer him $80,000 to pick up 400 cases of Coors from Texarkana (the closest place it could be legally sold at that time), and bring it back to Atlanta in 28 hours. Bandit takes the bet and recruits his partner Cledus "Snowman" Snow to drive the truck, while Bandit drives a black Pontiac Trans Am bought on an advance from the Burdettes as a "blocker" to divert attention
Smokey and the Bandit director David Hamburger spent 30 hours revising the shooting schedule. "Buford T. Justice" was the name of a real Florida Highway Patrolman known to Reynolds' father, who was once Police Chief of Riviera Beach, Florida. His father was also the inspiration for the word "sumbitch" used in the film, a variation of the phrase "son-of-a-bitch" that, according to Reynolds, he uttered quite often. Jackie Gleason was given free rein to ad-lib dialogue and make suggestions. It was his idea to have Junior alongside him throughout. In particular, the scene where Sheriff Justice unknowingly encounters the Bandit in the "choke and