Smokey and the Bandit sponsored a racer in Atlanta's Southern Classic and wants to celebrate in style when he wins. They find local legend Bo "Bandit" Darville at a roadeo at Lakewood Fairgrounds in Atlanta and offer him $80,000 to pick up 400 cases of Coors from Texarkana (the closest place it could be legally sold at that time), and bring it back to Atlanta in 28 hours. Bandit takes the bet and recruits his partner Cledus "Snowman" Snow to drive the truck, while Bandit drives a black Pontiac Trans Am bought on an advance from the Burdettes as a "blocker" to divert attention
Smokey and the Bandit audience. However, the scene and the obscured expletive was played for comedy value and written as such, with the passing truck being the gag of the scene more than a way to avoid the censors. In 2006, a DVD re-release was issued of "Smokey and the Bandit" featuring a digitally-remastered audio track with 5.1 Dolby-compatible surround sound. It should be noted however that many of the film's original sounds were replaced. For instance, the diesel engine start and run up sequence in the opening sequence of the film was completely dubbed over with a totally new sound. A few other