Olympic symbols rings are five interlocking rings, coloured blue, yellow, black, green, and red on a white field, known as the "Olympic rings". The symbol was originally designed in 1912 by de Coubertin. He appears to have intended the rings to represent the five continents: Europe, Asia, Africa, Oceania, and America. According to Coubertin, the colours of the rings together with the white of the background included the colours composing every competing nation's flag at the time. Upon its initial introduction, Coubertin stated the following in the August 1912 edition of "Olympique": In his article published in the "Olympic Revue" the official
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal