Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic symbols sides, and that a torchbearer should carry the flame along with an escort of three others from there to Berlin. The ceremony was celebrated but the stone was never removed. Later, two American authors, Lynn and Gray Poole, when visiting Delphi in the late 1950s, saw the stone and reported in their "History of the Ancient Games" that the Olympic rings design came from ancient Greece. This has become known as "Carl Diem's Stone". This created a myth that the symbol had an ancient Greek origin. The current view of the International Olympic Committee (IOC) is that the symbol "reinforces