Mobile phone features (2.0), dual line support, infrared, Bluetooth (2.0) and WiFi connectivity, NFC, instant messaging, Internet e-mail and browsing and serving as a wireless modem. The first smartphone was the Nokia 9000 Communicator in 1996 which added PDA functionality to the basic mobile phone at the time. As miniaturization and increased processing power of microchips has enabled ever more features to be added to phones, the concept of the smartphone has evolved, and what was a high-end smartphone five years ago, is a standard phone today. Several phone series have been introduced to address a given market segment, such as the RIM
Mobile phone content advertising "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising. The AIS - Honda advertising campaign broadcast motorcycle and road driving safety tips and targeted millions of AIS mobile subscribers, offering a Honda moped as a prize in return for registering. The campaign utilised LiveScreen Media, a mobile advertising medium by Celltick Technologies, a leading provider of innovative mobile marketing solutions for the idle screen. A new trend in mobile phone content advertising is the "ad-supported" mobile phone service model. MVNO's such as Virgin Mobile