Chanel No. 19 Chanel No. 19 Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel's birthday, 19 August. The perfume was launched a year before she died. The scent was created by Henri Robert. No. 19 is a balsamic-green scent, compared to the aldehydic Chanel No. 5, the floral Chanel No. 22 and ambrette-green Chanel No. 18. The pure perfume and eau de parfum have a slight greenish tint, and the eau de toilette is pale green. In a recent (c.2000) revamp of No. 19, Chanel has drastically reduced the products available: in the
Chanel from 18,000 to 12,000. He removed the perfume from drugstore shelves and invested millions of dollars in advertisement for Chanel cosmetics. This ensured a greater sense of scarcity and exclusivity for No.5, and sales rocketed back up as demand for the fragrance increased. He used famous people to endorse the perfume — from Marilyn Monroe to Audrey Tautou. Looking for a designer who could bring the label to new heights, he persuaded Karl Lagerfeld to end his contract with fashion house Chloé. In 1981, Chanel launched Antaeus, an eau de toilette for men. In 1983 Karl Lagerfeld took over as