Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Joe Palooka "I'm Popeye The Sailor Man", composed by Sammy Lerner in 1933 for Fleischer Studios' first Popeye the Sailor cartoon: "I'm Popeye the sailor man / I'm one tough Gazookus / which hates all Palookas". In "On the Waterfront" (1954) Marlon Brando's character, Terry Malloy, references Palooka, in the phrase "a one-way ticket to Palookaville". In the 1977 film "Smokey and the Bandit", after having been drawn into a fight and taken a beating, character Cledus "Snowman" Snow (Jerry Reed) tells his friend Bo "Bandit" Darville (Burt Reynolds) over the CB radio, "Look, you ain't gonna believe this, but I just