Canadian Olympic stamps Olympics. Rolf Harder, the designer of the Innsbruck Winter Games stamp, studied both Fine Arts and Graphic Arts at the Academy in Hamburg, and worked professionally in that city before coming to Canada in 1955. He has created a graphic design using the official Innsbruck Olympic Symbol combined with a stylized snow crystal. The blue-grey background represents a cold winter sky and serves to dramatize the five bright colours of the Olympic rings. The stamp for the 1980 Winter Olympic Games at Lake Placid, N. Y., was designed by Clermont Malenfant of Design G, Montreal. Using an action shot of
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal