Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 Smokey and the Bandit Part 3 Smokey and the Bandit Part 3 is a 1983 American action comedy film and a sequel to "Smokey and the Bandit" (1977) and "Smokey and the Bandit II" (1980), starring Jackie Gleason, Jerry Reed, Paul Williams, Pat McCormick, Mike Henry and Colleen Camp. The film also includes a cameo near the film's end by the original Bandit, Burt Reynolds. With a budget of a television movie, which was around twice the budget used for the first part, many action and comedic scenes are rehashes of scenes from the previous two "Smokey and the Bandit"