Viroconium Cornoviorum believed to have been a masculine given name meaning "werewolf". The term "Cornoviorum" distinguishes the site as the Viroconium "of the Cornovii", the Celtic tribe whose "civitas" the settlement became. The original site of the Cornovian capital (also thought to have been named *Uiroconion) was a hillfort on the Wrekin. The site at Wroxeter was strategically located near the end of the primary Watling Street Roman trunk road that ran across England from Dubris (Roman Dover). During the early years the site was a key frontier position lying on the bank of the Severn river whose valley penetrated deep into
Place name origins only have little relation to the Roman names (e.g. Chester - 'Deva', Winchester - 'Venta Belgarum' etc.). Many English places derive part of their name from the river upon which they were built, but in the 16th century many English rivers were renamed with back-formations from towns on their banks. Cambridge, perhaps uniquely, illustrates both effects: originally "Grontabricc", a bridge on the Granta, the name became "Cantebruge" and then "Cambrugge", from which the river was renamed Cam. The vast majority of place names in Wales are Welsh by origin, containing elements such as Llan-, Aber-, Pen- etc. Along the south