Razor and blades model the disposable safety razor and founder of Gillette Safety Razor Company, Gillette did not originate this model. The urban legend about Gillette is that he realized that a disposable razor blade would not only be convenient, but also generate a continuous revenue stream. To foster that stream, he sold razors at an artificially low price to create the market for the blades. But Gillette razors were expensive when they were first introduced and the price only went down after his patents expired: it was his competitors who invented the razors-and-blades model. This model has been used in several businesses for
Segal Lock and Hardware Company stock was placed privately with no public offering made. The company acquired a controlling interest in the Norwalk Lock Company and the Universal Razor Blade Corporation in 1929. Stockholders approved an increase in the authorized stock of the company to 400,000 shares, of which 300,000 shares were outstanding. The corporation introduced a single-unit safety razor in late 1930, a low-priced product designed to use only Segal double-edged blades. The following year Segal placed on the market the Unimatic Segal Razor, a one-piece razor which accepted a double-edged blade. The firm entered a contracted with United Cigar Stores in June 1931.