Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds Burt Reynolds Burton Leon Reynolds Jr. (February 11, 1936 – September 6, 2018) was an American actor, director and producer. He first rose to prominence starring in television series such as "Gunsmoke" (1962–1965), "Hawk" (1966), and "Dan August" (1970–1971). His breakout film role was as Lewis Medlock in "Deliverance" (1972). Reynolds played the leading role in a number of subsequent box office hits, such as "The Longest Yard" (1974), "Smokey and the Bandit" (1977), "Semi-Tough" (1977), "Hooper" (1978), "Smokey and the Bandit II" (1980), "The Cannonball Run" (1981) and "The Best Little Whorehouse in Texas" (1982). After a number of