Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games the 2028 Games to Los Angeles. The Olympic Movement encompasses a large number of national and international sporting organisations and federations, recognised media partners, as well as athletes, officials, judges, and every other person and institution that agrees to abide by the rules of the Olympic Charter. As the umbrella organisation of the Olympic Movement, the International Olympic Committee (IOC) is responsible for selecting the host city, overseeing the planning of the Olympic Games, updating and approving the sports program, and negotiating sponsorship and broadcasting rights. The Olympic Movement is made of three major elements: French and English are the