Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
The Gumball Rally as many rides in Disneyland as possible in a single day. The winning teams are presented with medals and have bragging rights forever after; and the grand prize is a gumball machine topped by Cinderella's Castle, obviously inspired by the movie's Gumball Trophy. As noted above, "The Gumball Rally" ushered in a subgenre of road-race films, many of them starring a younger Burt Reynolds, one of whose more popular films, "Smokey and the Bandit", spawned a still-ongoing yearly rally event called The Bandit Run. The Gumball Rally The Gumball Rally is a 1976 American comedy film directed and co-written by