Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit II Smokey and the Bandit II Smokey and the Bandit II is a 1980 American action comedy film directed by Hal Needham, and stars Burt Reynolds, Sally Field, Jerry Reed, Jackie Gleason and Dom DeLuise. The film is the sequel to the 1977 film "Smokey and the Bandit". The film was originally released in the United Kingdom, New Zealand, Australia and several other, mainly Commonwealth countries as Smokey and the Bandit Ride Again. Early video releases and TV broadcasts also used this title, but in more recent years have reverted to the original U.S. title. It was followed by a sequel