Razor and blades model the disposable safety razor and founder of Gillette Safety Razor Company, Gillette did not originate this model. The urban legend about Gillette is that he realized that a disposable razor blade would not only be convenient, but also generate a continuous revenue stream. To foster that stream, he sold razors at an artificially low price to create the market for the blades. But Gillette razors were expensive when they were first introduced and the price only went down after his patents expired: it was his competitors who invented the razors-and-blades model. This model has been used in several businesses for
Jacob Schick He officially retired from the military in 1910, but returned to duty from 1916-1918 as a Captain (eventually promoted to Lt. Colonel) due to the outbreak of World War I. Jacob Schick's first business venture, the Magazine Repeating Razor Co. (Founded 1925) sold a razor with injection cartridge blades designed much like a repeating rifle, where the blades were sold in clips that could be loaded into the razor without touching the blade. This business provided the necessary capital to develop his electric razor concept when he sold it to the American Chain & Cable Company in 1928. Successfully patented