Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Wild Country (company) up a factory in the Peak District to manufacture the devices which they had for a long time called Friends. Friends, though expensive, became immediately popular with climbers, selling over 5 thousand units in the first year, and establishing Wild Country as a major climbing gear manufacturer. Soon the company started expanding its range which now includes climbing harnesses, nuts, carabiners, and other climbing equipment. In 1986 Wild Country acquired Clog, a Welsh climbing equipment manufacturer; the Clog brand is now used to market some of Wild Country's cheaper ranges of equipment. The company also distributes various other international climbing