Smokey and the Bandit sponsored a racer in Atlanta's Southern Classic and wants to celebrate in style when he wins. They find local legend Bo "Bandit" Darville at a roadeo at Lakewood Fairgrounds in Atlanta and offer him $80,000 to pick up 400 cases of Coors from Texarkana (the closest place it could be legally sold at that time), and bring it back to Atlanta in 28 hours. Bandit takes the bet and recruits his partner Cledus "Snowman" Snow to drive the truck, while Bandit drives a black Pontiac Trans Am bought on an advance from the Burdettes as a "blocker" to divert attention
Burt Reynolds after he posed naked in the April 1972 issue of "Cosmopolitan". Reynolds said he did it for "a kick. I have a strange sense of humor" and because he knew he had "Deliverance" coming out. He later expressed regret for posing for Cosmopolitan. "Deliverance" was a huge commercial and critical success and, along with the talk show appearances, helped establish Reynolds as a star. "The night of the Academy Awards, I counted a half-dozen Burt Reynolds jokes," he later said. "I had become a household name, the most talked-about star at the award show." He was then in "Fuzz" (1972),