Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit away from the truck and its illegal cargo. They arrive in Texarkana an hour ahead of schedule, load the truck and head back toward Atlanta. Immediately upon starting the second leg of the run, Bandit is stopped by a runaway bride named Carrie who hitches a ride with him, but in so doing Bandit becomes a target of Sheriff Buford T. Justice, a career Texas lawman whose son Junior was to have been Carrie's bridegroom. Ignoring his own jurisdiction, Sheriff Justice, with dimwitted Junior in tow, pursues Bandit all the way to Georgia to get Carrie back, even as various