Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games Another date commonly cited is 426 AD, when his successor, Theodosius II, ordered the destruction of all Greek temples. Various uses of the term "Olympic" to describe athletic events in the modern era have been documented since the 17th century. The first such event was the Cotswold Games or "Cotswold Olimpick Games", an annual meeting near Chipping Campden, England, involving various sports. It was first organised by the lawyer Robert Dover between 1612 and 1642, with several later celebrations leading up to the present day. The British Olympic Association, in its bid for the 2012 Olympic Games in London, mentioned