Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit tow truck driver was a local garage owner, Berlin Wike. The film features the custom clothing and costuming of Niver Western Wear of Fort Worth, Texas. Niver provided much of the western attire worn in the film, as well as the custom-made sheriff's uniforms (waist size 64 inches) that Jackie Gleason wore throughout the film. Reynolds and Sally Field began dating during the filming of "Smokey and the Bandit". While made to take advantage of the ongoing 1970s CB radio fad, the film added to the craze. Though the film "Moonrunners" (1975) is the precursor to the television series "The