Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Steppin' Razor (comics) are "Bloodlines" and "Sacrifice". The episode "Bloodlines" begins with Blade being kidnapped by the Bad Bloods. Blade wakes up chained inside a warehouse, in front of him is a man named Father Carlyle. Carlyle reveals that he has hired four men from Blade's past to kidnap him in an effort to bring peace between Blade and the vampire houses. At this point Steppin' Razor and the other Bad Bloods reveal themselves as the kidnappers and kill Carlyle. Having him at his mercy, Steppin' Razor orders the torture of Blade. He reveals his plan to turn Blade over to the House