Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
New Zealand Olympic Committee of a depiction of a silver fern (New Zealand's sporting emblem) superimposed on the Olympic Rings was created as a marketing symbol in 1979 (which was initially in all-white on a black background). It was first publicly used at an Olympic Games at the Games of the XXII Olympiad (Moscow 1980, in which observers thought that the fern was an olive branch of peace)—New Zealand competed under this flag to protest the Soviet invasion of Afghanistan. It went to its current coloured version in 1994. The NZOC (New Zealand Olympic Committee) is the National Olympic Committee for New Zealand. The