Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit II assistant to take responsibility for transporting a crate of unknown content from Miami to the Republican Party convention in Dallas. Burdette schemes to deliver the crate to the convention. He enlists Bandit and Cledus to carry out the task. Cledus attempts to convince the Bandit to "do it one last time." Unfortunately, in the time since their previous challenge, the Bandit has split from his love interest Carrie, a.k.a. "Frog", and become an alcoholic. The Bandit is said to be "the only man in the world to drink up a Trans Am." Cledus seeks the help of Frog to encourage