Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Asterix at the Olympic Games Asterix at the Olympic Games Asterix at the Olympic Games is the 12th comic book album in the Asterix series. Serialized in Pilote issues 434–455 in 1968 (to coincide with the Mexico City Olympics), it was translated into English in 1972 (to coincide with the Munich Olympics). The story satirizes performance-enhancing drug usage in sports. Gluteus Maximus, an athletic Roman legionary, is chosen as one of Rome's representatives for the upcoming Olympic Games in Greece. Gaius Veriambitius, his centurion, hopes to share in the glory of Olympic victory. While training in the forest, Gluteus Maximus encounters Asterix and Obelix, who