Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit II to which Charlotte responds loudly. They drive away with Charlotte and her baby in tow, with Buford pursuing them in a bus. Jackie Gleason played Sheriff Buford T. Justice, Gaylord Justice and Reginald Van Justice. For his roles as Sheriff Buford T. Justice and Reginald Van Justice he is credited as Mr. Jackie Gleason, but for his role as Gaylord he is credited as Ms. Jackie Gleason. Burt Reynolds and Dom DeLuise would star together again in "The Best Little Whorehouse in Texas", "The Cannonball Run", "Cannonball Run II", and (in voice only) Don Bluth's "All Dogs Go to Heaven".