Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit on vinyl, cassette and 8-track through MCA Records. "Smokey and the Bandit" was a sleeper hit. The film premiered at Radio City Music Hall in New York City where it performed badly. It then opened in just the South of the United States over the Memorial Day weekend and grossed $2,689,851 in 386 theatres. By the end of June it had played in major Southern markets including Charlotte, Atlanta, Jacksonville, New Orleans, Memphis, Dallas and Oklahoma City grossing $11.9 million. It opened in other Northern states at the end of July. With an original budget of $5.3 million (cut to