Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds and Friends Museum Burt Reynolds and Friends Museum The Burt Reynolds and Friends Museum, which also housed the Burt Reynolds Institute for Film and Theatre (BRIFT), was located in Jupiter, Florida, the hometown of the actor Burt Reynolds (1936-2018). The museum displayed memorabilia from Reynolds' movies, and was billed as "Florida’s largest celebrity museum". It also offered filmmaking and acting classes, some taught by Reynolds himself. The museum opened in 2004, when Reynolds transferred memorabilia from his nearby home. In 2012 the museum was vacated. After it closed, there were proposals to build a new museum at nearby Burt Reynolds Park. But funds