Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 Buford T. Justice and a different "Bandit". The original version was shot in October 1982. Reportedly test audiences reacted poorly, finding Gleason's two roles confusing, so the studio opted to do reshoots in April 1983. The Bandit scenes were re-shot with Jerry Reed playing the role. Other accounts indicate that the title was more literal: that Gleason was to play only Sheriff Justice, but the character would also fill the "role" of "Bandit", by taking the Enos family's challenge (as Reynolds' character had done in the previous films). In a teaser trailer for the film (billed as "Smokey Is the