Gertrude Lawrence cameras and lighting could not function properly inside a Broadway theater. In 1943, Lawrence hosted a weekly series of American radio shows, some of them featuring discussions with guests and others adaptations of Hollywood hit films. In 1947, she returned to NBC for a production of the 1913 Shaw play "The Great Catherine". To promote "The King and I", Lawrence appeared on various television programs, including the Ed Sullivan-hosted "Toast of the Town", with Rodgers and Hammerstein joining her to perform selections from the show. Additionally, she appeared on several BBC Radio interview and variety shows before and after World
Rodgers and Hammerstein Although there are exceptions to this generalization, it simplifies the audition process, and gives audiences an idea of what to expect vocally from a Rodgers and Hammerstein musical. However, this formula had been used in Viennese operetta, such as "The Merry Widow". William A. Everett and Paul R. Laird wrote that "Oklahoma!", "like "Show Boat", became a milestone, so that later historians writing about important moments in twentieth-century theatre would begin to identify eras according to their relationship to "Oklahoma!"" In "The Complete Book of Light Opera", Mark Lubbock adds, "After "Oklahoma!", Rodgers and Hammerstein were the most important contributors