Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Mediterranean Games as effective National Olympic Committee. The symbol of the Mediterranean Games consists of three rings representing Asia, Africa and Europe, the three continents involved in this competition. The rings dissolve in a wavy line in their lower part, as if they were immersed in the Mediterranean Sea. During the closing ceremony, the flag is transferred to the country of the city chosen to host the next Mediterranean Games. No inland city has ever hosted the games. All but one of the host cities to date have been situated on the Mediterranean coast (Casablanca is located on the Atlantic coast). The