Smokey and the Bandit sponsored a racer in Atlanta's Southern Classic and wants to celebrate in style when he wins. They find local legend Bo "Bandit" Darville at a roadeo at Lakewood Fairgrounds in Atlanta and offer him $80,000 to pick up 400 cases of Coors from Texarkana (the closest place it could be legally sold at that time), and bring it back to Atlanta in 28 hours. Bandit takes the bet and recruits his partner Cledus "Snowman" Snow to drive the truck, while Bandit drives a black Pontiac Trans Am bought on an advance from the Burdettes as a "blocker" to divert attention
Burt Reynolds audition for the latter. The film's producer later said, "To be honest, we were not enthusiastic at first. There was the hair and his reputation, but we were curious." Reynolds got the role and earned some strong reviews. Reynolds was a supporting actor in "Frankenstein and Me" (1996), "Mad Dog Time" (1996), "The Cherokee Kid" (1996), "Meet Wally Sparks" (1997) with Rodney Dangerfield, and "Bean" (1997) with Rowan Atkinson. He had the lead in "Raven" (1996), a straight-to-DVD action film. Around this time he claimed he was broke, having gone through $13 million. In 1996, Reynolds' agent said "Regarding Burt,