Olympic Games Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Games in Athens in 1896. The IOC is the governing body of the Olympic Movement, with the Olympic Charter defining its structure and authority. The evolution of the Olympic Movement during the 20th and 21st centuries has resulted in several changes to the Olympic Games. Some of these adjustments include the creation of the Winter Olympic Games for snow and ice sports, the Paralympic Games for athletes with a disability, the Youth Olympic Games for athletes aged 14 to 18, the five Continental
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal