Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Independent Olympians at the Olympic Games the Games were scheduled to compete as Independent Olympic Participants. On 8 and 9 February, Shiva Keshavan participated in the luge competition and received 38th place. He would end up being the only athlete to officially participate as an Independent Olympic Participant. On 11 February 2014 the IOC reinstated the Indian Olympic Association after Narayana Ramachandran, the president of the World Squash Federation, was voted in as the new president of the Indian Olympic Association, allowing the two remaining athletes to compete under the Indian flag rather than as independent athletes. This was the first time such a reinstatement of