Olympic Games ceremony the Games of the II Olympiad in Paris in 1900, which had no opening ceremony before as part of the 1900 World's Fair. There are five examples from the United States alone in which the Games were not opened by the head of state. The Olympic Charter provides that the person designated to open the Games should do so by reciting whichever of the following lines is appropriate: Before 1936, the opening official would often make a short welcoming speech before declaring the Games open. However, since 1936, when Adolf Hitler opened both the Garmisch Partenkirchen Winter Olympics and the
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in