Rodgers and Hammerstein to the musical-play form – with such masterworks as "Carousel", "The King and I" and "South Pacific". The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own." In 1950, the team of Rodgers and Hammerstein received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York." They were also honored in 1999 with a United States Postal Service stamp commemorating their partnership. The Richard Rodgers Theatre in New York City is
Pipe Dream (musical) farce "Charley's Aunt", they produced it as the musical comedy "Where's Charley?", with a score by Frank Loesser. Among the backers of "Where's Charley?" were Rodgers and Hammerstein, which helped secure additional investment. The show was a hit and helped establish Feuer and Martin on Broadway—they would go on to produce "Guys and Dolls". In the aftermath of "Guys and Dolls"'s success, Feuer and Martin were interested in adapting John Steinbeck's 1945 novel "Cannery Row" into a musical. They felt that some of the characters, such as marine biologist Doc, would work well in a musical, but that many of