Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games funding, which was expected to be recouped through the sale of tickets and from the sale of the first Olympic commemorative stamp set. Greek officials and the public were enthusiastic about the experience of hosting an Olympic Games. This feeling was shared by many of the athletes, who even demanded that Athens be the permanent Olympic host city. The IOC intended for subsequent Games to be rotated to various host cities around the world. The second Olympics was held in Paris. After the success of the 1896 Games, the Olympics entered a period of stagnation that threatened their survival. The