Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games ceremony Olympic Games ceremony Olympic Games ceremonies of the Ancient Olympic Games were an integral part of these Games; the modern Olympic games have opening, closing, and medal ceremonies. Some of the elements of the modern ceremonies harken back to the Ancient Games from which the Modern Olympics draw their ancestry. An example of this is the prominence of Greece in both the opening and closing ceremonies. During the 2004 Games, the medal winners received a crown of olive branches, which was a direct reference to the Ancient Games, in which the victor's prize was an olive wreath. The various elements