Gertrude Lawrence cameras and lighting could not function properly inside a Broadway theater. In 1943, Lawrence hosted a weekly series of American radio shows, some of them featuring discussions with guests and others adaptations of Hollywood hit films. In 1947, she returned to NBC for a production of the 1913 Shaw play "The Great Catherine". To promote "The King and I", Lawrence appeared on various television programs, including the Ed Sullivan-hosted "Toast of the Town", with Rodgers and Hammerstein joining her to perform selections from the show. Additionally, she appeared on several BBC Radio interview and variety shows before and after World
Me and Juliet Hammerstein's turn to give in to his partner; Rodgers had agreed to the project that became the 1947 musical "Allegro", their initial failure, under pressure from Hammerstein, who had long dreamed of doing a serious musical about an ordinary man. According to Stephen Sondheim, a protégé of Hammerstein, "Oscar was able to keep the partnership together by taking Dick's suggestion<nowiki> [for a backstage musical]</nowiki>, which he did not want to take." As the two discussed the backstage idea, Hammerstein became more enthusiastic, suggesting that the show start with the stage entirely bare, as if the audience had come in not