Know thyself know what are the thoughts and passions of all other men upon the like occasions." In 1734 Alexander Pope wrote a poem entitled "An Essay on Man, Epistle II", which begins "Know then thyself, presume not God to scan, The proper study of mankind is Man." In 1735 Carl Linnaeus published the first edition of "Systema Naturae" in which he described humans ("Homo") with the simple phrase ""Nosce te ipsum"". In 1750 Benjamin Franklin, in his "Poor Richard's Almanack", observed the great difficulty of knowing one's self, with: "There are three Things extremely hard, Steel, a Diamond, and to know
Does exactly what it says on the tin began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". The phrase is a registered trademark of the Sherwin-Williams Company, the owner of Ronseal, across the European Community for products including paints, varnishes, and wood preservatives (E3085826). In 2007, a song titled "What It Says on the Tin" was released by the British singer Katie Melua. Although the song is about relationships, the phrase has a similar meaning. Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan