Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Carey Loftin also considered one of the most impressive car chases in film history. Loftin has also mentioned before that the hardest stunts to do during his whole was during the final scene in "White Line Fever" (1975) with the main characters truck, Loftin was the only hired stuntman for main characters truck in "White Line Fever" and also did some driving scenes in "White Line Fever" which later got him more iconic stuntman role for the main characters trucks in "The Great Smokey Roadblock" (1977), "Smokey and the Bandit" (1977), "Steel Cowboy" (1978), "High Ballin"' (1978), "Smokey and the Bandit II"