Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Burt Reynolds audition for the latter. The film's producer later said, "To be honest, we were not enthusiastic at first. There was the hair and his reputation, but we were curious." Reynolds got the role and earned some strong reviews. Reynolds was a supporting actor in "Frankenstein and Me" (1996), "Mad Dog Time" (1996), "The Cherokee Kid" (1996), "Meet Wally Sparks" (1997) with Rodney Dangerfield, and "Bean" (1997) with Rowan Atkinson. He had the lead in "Raven" (1996), a straight-to-DVD action film. Around this time he claimed he was broke, having gone through $13 million. In 1996, Reynolds' agent said "Regarding Burt,