Mobile phone throwing interested and every year the Championships gathered a wide range of nationalities to Savonlinna to throw the cell phones. Lawrence University has hosted a Rotary Phone Throw in 2005, 2006, and 2007. This competition has similar rules to the mobile phone throw, yet uses rotary phones. Nokia, which is one of the leading cell phone giants in the world, has its headquarters in Finland. Lead organizer Christine Land was inspired to create the event back in 2000. Back in the first event, a leading insurance company in Finland sponsored the event for recycling purposes. According to insurance companies, there are
Mobile phone content advertising "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising. The AIS - Honda advertising campaign broadcast motorcycle and road driving safety tips and targeted millions of AIS mobile subscribers, offering a Honda moped as a prize in return for registering. The campaign utilised LiveScreen Media, a mobile advertising medium by Celltick Technologies, a leading provider of innovative mobile marketing solutions for the idle screen. A new trend in mobile phone content advertising is the "ad-supported" mobile phone service model. MVNO's such as Virgin Mobile