Chanel No. 19 Chanel No. 19 Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel's birthday, 19 August. The perfume was launched a year before she died. The scent was created by Henri Robert. No. 19 is a balsamic-green scent, compared to the aldehydic Chanel No. 5, the floral Chanel No. 22 and ambrette-green Chanel No. 18. The pure perfume and eau de parfum have a slight greenish tint, and the eau de toilette is pale green. In a recent (c.2000) revamp of No. 19, Chanel has drastically reduced the products available: in the
Chanel the money. So she established a rival Swiss "parfumerie" to create, produce, and sell "her" "Chanel perfumes". In turn, Wertheimer, the majority capital stock owner of Parfums Chanel, saw his business interests threatened, and his commercial rights infringed because he did not possess legally exclusive rights to the Chanel name. Nonetheless, Wertheimer avoided a trademark infringement lawsuit against Coco Chanel, lest it damage the commercial reputation and the artistic credibility of "his" Chanel-brand "parfumerie". Wisely, Pierre Wertheimer settled his business- and commercial-rights quarrel with Chanel, and, in May 1947, they renegotiated the 1924 contract that had established Parfums Chanel —