Safety razor the second blade cuts it further. The extent to which this is of practical consequence has, however, been questioned. Gillette introduced the first triple-blade cartridge razor, the Mach3, in 1998, and later upgraded the Sensor cartridge to the Sensor3 by adding a third blade. Schick/Wilkinson responded to the Mach3 with the Quattro, the first four-blade cartridge razor. These innovations are marketed with the message that they help consumers achieve the best shave as easily as possible. Another impetus for the sale of multiple-blade cartridges is that they have high profit margins. With manufacturers frequently updating their shaving systems, consumers can
Western Cartridge Company Western Cartridge Company The Western Cartridge Company manufactures small arms and ammunitions. Founded in 1898, it was the forerunner of the Olin Corporation, formed in 1944, of which Western is still a subsidiary, and is based in East Alton, Illinois, USA. Western Cartridge Company acquired the Winchester Repeating Arms Company after Winchester went into receivership in 1931. Franklin W. Olin received an engineering degree from Cornell University in 1886. After working at gunpowder mills in the eastern United States, he was one of several investors establishing the Equitable Powder Company in 1892 at East Alton, Illinois. Production of blasting powder