Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit II three years later, "Smokey and the Bandit Part 3" (1983), in which Reynolds appeared only in a brief cameo appearance, and Sally Field was absent completely. The plot centers on Bo "Bandit" Darville (Burt Reynolds) and Cledus "Snowman" Snow (Jerry Reed), transporting an elephant to the GOP National Convention, with Sheriff Buford T. Justice (Jackie Gleason) in hot pursuit once again. Big Enos Burdette is running for Governor of Texas against another candidate, John Coen. After a figurative and literal "mudslinging," both are confronted by the outgoing governor and given a thorough tongue-lashing. Burdette overhears the governor yelling at an