Rodgers and Hammerstein to the musical-play form – with such masterworks as "Carousel", "The King and I" and "South Pacific". The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own." In 1950, the team of Rodgers and Hammerstein received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York." They were also honored in 1999 with a United States Postal Service stamp commemorating their partnership. The Richard Rodgers Theatre in New York City is
Pipe Dream (musical) disaster for Rodgers and Hammerstein. Broadway producers Cy Feuer and Ernie Martin held the rights to "Sweet Thursday" and wanted Frank Loesser to compose a musical based on it. When Loesser proved unavailable, Feuer and Martin succeeded in interesting Rodgers and Hammerstein in the project. As Hammerstein adapted "Sweet Thursday", he and Rodgers had concerns about featuring a prostitute as female lead and setting part of the musical in a bordello. They signed operatic diva Helen Traubel to play Fauna, the house madam. As the show progressed through tryouts, Hammerstein repeatedly revised it, obscuring Suzy's profession and the nature of