Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Atlanta Motor Speedway races began featuring night qualifying. In 2006, the Bass Pro Shops 500 start time was adjusted to guarantee a night finish. The opening scenes of the 1980 movie "Smokey and the Bandit II" were filmed at the track, as were scenes of the 1983 film "Stroker Ace"; a 40th anniversary stunt show to commemorate the 1977 filming of the original "Smokey and the Bandit" in nearby Jonesboro, Georgia, was held at AMS in 2017 and attended by Burt Reynolds. The track was featured in the 1982 Kenny Rogers movie "Six Pack". Former U.S. President Jimmy Carter once worked as a