Gertrude Lawrence cameras and lighting could not function properly inside a Broadway theater. In 1943, Lawrence hosted a weekly series of American radio shows, some of them featuring discussions with guests and others adaptations of Hollywood hit films. In 1947, she returned to NBC for a production of the 1913 Shaw play "The Great Catherine". To promote "The King and I", Lawrence appeared on various television programs, including the Ed Sullivan-hosted "Toast of the Town", with Rodgers and Hammerstein joining her to perform selections from the show. Additionally, she appeared on several BBC Radio interview and variety shows before and after World
Me and Juliet off after the advance sales were exhausted "because audiences had come to expect more from a Rodgers and Hammerstein musical". According to Frederick W. Nolan in his book about the duo's works, "despite a $500,000 advance sale, despite a ten-month run (which, for anyone except Rodgers and Hammerstein, would have represented a major success), and despite an eventual profit in excess of $100,000, "Me and Juliet" has to be classed as a failure". The backstage drama portrayed in the musical was matched by actual difficulties among the cast. McCracken, who played Betty, was the wife of choreographer Bob Fosse and