Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Ancient Olympic Games finished the race. Athletic festivals under the name of "Olympic games", named in imitation of the original festival at Olympia, were established over time in various places all over the Greek world. Some of these are only known to us by inscriptions and coins; but others, as the Olympic festival at Antioch, obtained great celebrity. After these Olympic festivals had been established in several places, the great Olympic festival itself was sometimes designated in inscriptions by the addition of Pisa. Ancient Olympic Games The ancient Olympic Games were originally a festival, or celebration of and for Zeus; later, events such