Gertrude Lawrence cameras and lighting could not function properly inside a Broadway theater. In 1943, Lawrence hosted a weekly series of American radio shows, some of them featuring discussions with guests and others adaptations of Hollywood hit films. In 1947, she returned to NBC for a production of the 1913 Shaw play "The Great Catherine". To promote "The King and I", Lawrence appeared on various television programs, including the Ed Sullivan-hosted "Toast of the Town", with Rodgers and Hammerstein joining her to perform selections from the show. Additionally, she appeared on several BBC Radio interview and variety shows before and after World
Willie Hammerstein one-week engagements in 1912 and 1913, a good fit with the audience through her suggestion of notoriety. Hammerstein often booked acts from Europe, who sometimes made up half the show. He introduced the dancers Gertrude Hoffmann and Constance Stewart-Richardson to the vaudeville stage. A review in the "New York Dramatic Mirror" of 12 August 1905 gives a sense of the shows: Willie Hammerstein became known for his "freak acts". Typically these featured people who had scandalized the public and gained notoriety. Members of love triangles involving murders or suicides were popular, if one of their members was free to appear