By the Way radio stations participated in broadcasting the band's new daily material, along with MTV, VH1, and digital music retailers like iTunes, as well as Cell phone companies. AOL featured the Chili Peppers as their "Artist of the Month" in June, streaming interviews and live performances of the band free of charge; they also sold an MP3 of "By the Way", the record's first single, for ninety-nine cents and raffled off tickets that gave fans a chance to see the band in Japan in November. "By the Way" was released on CD and LP on July 9, 2002, under the Warner Bros.
By the Way of eight songs, and he just got the vibe of the album from that. He said that he wouldn't be offended if we didn't like it, but we loved what he did. He's also given us great covers for all the singles. He's a true artist." Several pages of the album's booklet, and single for "By the Way" contain paintings of a goat head. A somewhat blurry, black and white photograph of the band in a desolate field, and each band member individually, is also present. The majority of the booklet's artwork are various scenes of replica grass and plants,