Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games Greece, the Greek flag entered the stadium first, while the Greek delegation entered last. Speeches are given, formally opening the Games. Finally, the Olympic torch is brought into the stadium and passed on until it reaches the final torch carrier, often a successful Olympic athlete from the host nation, who lights the Olympic flame in the stadium's cauldron. The closing ceremony of the Olympic Games takes place after all sporting events have concluded. Flag-bearers from each participating country enter the stadium, followed by the athletes who enter together, without any national distinction. Three national flags are hoisted while the corresponding