Gertrude Lawrence cameras and lighting could not function properly inside a Broadway theater. In 1943, Lawrence hosted a weekly series of American radio shows, some of them featuring discussions with guests and others adaptations of Hollywood hit films. In 1947, she returned to NBC for a production of the 1913 Shaw play "The Great Catherine". To promote "The King and I", Lawrence appeared on various television programs, including the Ed Sullivan-hosted "Toast of the Town", with Rodgers and Hammerstein joining her to perform selections from the show. Additionally, she appeared on several BBC Radio interview and variety shows before and after World
Rodgers and Hammerstein short-lived TV sitcom in 1972, "Anna and the King". Based on the fairytale character and story of Cinderella, Rodgers and Hammerstein created their only collaborative effort written for television. "Cinderella" aired on March 31, 1957, on CBS. More than 107 million viewers saw the broadcast, and Julie Andrews was nominated for an Emmy Award for her performance in the title role. Rodgers and Hammerstein originally signed to work with NBC, but CBS approached them, offering the chance to work with Julie Andrews, and the two quickly agreed. Rodgers stated, "What won us over was the chance to work with Julie."