Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Jerry Reed a back seat to his acting aspirations. In 1974, he co-starred with his close friend Burt Reynolds in the film "W.W. and the Dixie Dancekings". While he continued to record throughout the decade, his greatest visibility was as a motion picture star, almost always in tandem with headliner Reynolds; after 1976's "Gator", Reed appeared in 1978's "High-Ballin'" and 1979's "Hot Stuff". He also co-starred in all three of the "Smokey and the Bandit" films; the first, which premiered in 1977, landed Reed a No. 2 hit with the soundtrack's "East Bound and Down". In 1977, Reed joined entrepreneur Larry Schmittou