Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Safety razor professional) and remained a barrier to the ubiquitous adopting of the "be your own barber" ideal. The first safety razors used a single-edge blade that was essentially a 4 cm long segment of a straight razor. A flat blade that could be used alternately with this "wedge" was first illustrated in a patent issued in 1878, serving as a close prototype for the single-edge blade in its present form. New single-edge razors were developed and used side-by-side with double-edge razors for decades. The largest manufacturers were the American Safety Razor Company with its "Ever-Ready" series, and the Gem Cutlery Company