Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit mishaps cause his cruiser to disintegrate around them. Bandit's antics attract more attention from police throughout Dixie while Snowman barrels on toward Atlanta with the contraband beer, but they are helped along the way by many colorful characters via CB radio. Neither Sheriff Justice nor any other officials know of Snowman's illegal manifest, while Bandit is likewise unaware that Sheriff Justice is pursuing him because of Carrie. The chase begins to intensify when, moments after crossing back into Georgia, Snowman is narrowly rescued by Bandit after being stopped by a motorcycle patrolman, and state and local police escalate their pursuit