Academy Awards were held at the Academy Award Theatre at what was the Academy's headquarters on Melrose Avenue in Hollywood. From 1950 to 1960, the awards were presented at Hollywood's Pantages Theatre. With the advent of television, the awards from 1953 to 1957 took place simultaneously in Hollywood and New York, first at the NBC International Theatre (1953) and then at the NBC Century Theatre, after which the ceremony took place solely in Los Angeles. The Oscars moved to the Santa Monica Civic Auditorium in Santa Monica, California in 1961. By 1969, the Academy decided to move the ceremonies back to Los
42nd Academy Awards countries, Chile and Brazil, roughly in the Oscars' time zone, were interested in the live coverage. The Chilean television rights to the Oscars were sold by ABC International to Televisión Nacional de Chile while the Brazilian rights were sold to TV Tupi. The latter country's rights to the TV broadcast of the Oscars were moved to a joint venture of TV Bandeirantes and TV Record. Starting in 1974, the Brazilian TV rights to the Oscars were sold by NBC (which had acquired the TV rights to the Awards from ABC to be broadcast for a five-year period until 1975, when