Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 Bandit"), Gleason appears in character as Justice, explaining to the audience that to defeat the Bandit he would adopt the attributes of his prey, "becoming [my] own worst enemy". A publicity still of Gleason apparently shows him in costume as the Bandit. Smokey and the Bandit Part 3: Music from the Original Motion Picture Soundtrack was released on vinyl and cassette tape by MCA Records in 1983. "Smokey and the Bandit Part 3" received negative reviews by critics, the film was generally regarded as the weakest of the three "Bandit" films, in terms of both storyline and revenue. It received