A Breathtaking Guy also was their highest charting single at this point, reaching number 75 on the "Billboard" Hot 100. The group was jokingly referred to at this time as the "no-hit Supremes" by the Motown staff. However, their next single, "When the Lovelight Starts Shining Through His Eyes", would break the group's "no-hit" streak. It would also mean that, with the exception of Ballard's and Wilson's ad-libs on the 1964 single "Baby Love", this would be the last time any member other than Ross would have a lead part on a single for the rest of the decade. Much like their earlier
Baby Love decade, would have more number-one singles than any other Motown act (or American pop music group) with 12, a record they continue to hold. It was nominated for the 1965 Grammy Award for Best Rhythm & Blues Recording, losing to Nancy Wilson's "How Glad I Am". It is considered one of the most popular songs of the late 20th century, "Baby Love" was ranked #324 on the "Rolling Stone" list of The 500 Greatest Songs of All Time. At the insistence of Berry Gordy hoping for a follow-up chart-topper, Holland–Dozier–Holland produced "Baby Love" to sound like "Where Did Our Love