Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
TYKA Sports Emirates national cricket team. TYKA Sports TYKA is a sportswear and sports equipment brand introduced by TK Sports Private Limited in 2009. Primarily being the kit partner for various cricket teams across the world, TYKA is now associated with various football teams. TYKA entered the market in 2014 when they were announced as the sports manufacture sponsor of Indian Super League side, Chennaiyin FC. TYKA have also made their way into the cricket market, being the official apparel sponsor of Indian Premier League sides Sunrisers Hyderabad, Kings XI Punjab and now in 2016 they roped in Gujarat Lions. TYKA also