A Breathtaking Guy also was their highest charting single at this point, reaching number 75 on the "Billboard" Hot 100. The group was jokingly referred to at this time as the "no-hit Supremes" by the Motown staff. However, their next single, "When the Lovelight Starts Shining Through His Eyes", would break the group's "no-hit" streak. It would also mean that, with the exception of Ballard's and Wilson's ad-libs on the 1964 single "Baby Love", this would be the last time any member other than Ross would have a lead part on a single for the rest of the decade. Much like their earlier
Sugar Baby Love offered it to the demo musicians, provided that they would become an actual group. With the exception of the recording's lead singer, Paul Da Vinci, who had signed a solo recording contract with Penny Farthing Records. Surprisingly, only John Richardson, who played drums and spoke the "please take my advice," would sign up and later become a member of The Rubettes. "Sugar Baby Love" became a UK No. 1 hit in 1974, also reaching No. 37 and No. 30 on the US "Billboard" Hot 100 and Cashbox charts, respectively. It also reached No. 1 in Germany, Switzerland, the Netherlands, Austria