Izzy's Quest for the Olympic Rings the game, rating it two stars out of five, and stated that "you have another side-scrolling action game that leaves a bad taste in your mouth." Izzy's Quest for the Olympic Rings Izzy's Quest for the Olympic Rings is a mid-1990s video game developed by Alexandria and published by U.S. Gold for the Sega Genesis in 1995, and for the Super Nintendo Entertainment System in 1996. "Izzy's Quest for the Olympic Rings" is a game which features Izzy the Olympic mascot, who can run and jump on the heads of all his enemies. Izzy served as the player's character in
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in