Kagu also trapped for food and was considered a delicacy by European colonisers. It was also fashionable to own kagus as pets. A campaign was run from 1977–1982 to phase out the pet trade in kagus. Today, the kagu is considered very important in New Caledonia; it is a high-profile endemic emblem for the territory. Its distinctive song used to be played to the nation every night as the island's TV station signed off the air. Its survival is considered important for the territory's economy and image. Kagu The kagu or cagou ("Rhynochetos jubatus") is a crested, long-legged, and bluish-grey bird
Creature Comforts things to come in British television advertising. Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The "Creature Comforts" advertisements are cited as an early example of this phenomenon. The format of the "Creature Comforts" advertisements was so successful that it was replicated in other campaigns in the following decades. In later years, however, members of the public became increasingly conscious of the potential uses of their "vox pop" interviews. This made it difficult to recapture