Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Manufacture Modules Technologies (MMT) Manufacture Modules Technologies (MMT) Manufacture Modules Technologies Sarl is a Swiss company established in Geneva in 2015 and originally specialised in the development and commercialization of "Horological Smartwatch modules", firmware, apps and cloud. Located at Skylab, one of Geneva’s main high-tech hubs, it has lately expanded into the development and manufacturing of "E-Straps" operated with a mobile application. The company offers firmware, a cloud, manufacturing, service and over-the-air facilities for upgrades. The company also offers its own apps, which bear the label “Swiss Made software”. In July 2016, Union Horlogere Holding and MMT have been spun-out of the Frédérique Constant