Mobile phone throwing interested and every year the Championships gathered a wide range of nationalities to Savonlinna to throw the cell phones. Lawrence University has hosted a Rotary Phone Throw in 2005, 2006, and 2007. This competition has similar rules to the mobile phone throw, yet uses rotary phones. Nokia, which is one of the leading cell phone giants in the world, has its headquarters in Finland. Lead organizer Christine Land was inspired to create the event back in 2000. Back in the first event, a leading insurance company in Finland sponsored the event for recycling purposes. According to insurance companies, there are
Mobile phone content advertising to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's. A new approach to mobile content advertising is the use of viral marketing. Through specially designed programmes users can send recommendations for mobile content they like to their contact lists. Passa Parola, the Italian version of Meyou, has reached a total of 800,000 registered users, by the use of viral marketing alone. From: "MoConDi has the viral say". On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies