Shades of pink List. Ultra pink is a Crayola crayon color formulated in 1972. In 1990 the name was changed in error to "shocking pink"; however, properly speaking, the name "shocking pink" should be reserved for only the original shocking pink formulated by Elsa Schiaparelli in 1937 (shown below). Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called "Shocking", designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937. The color shown at right matches the color of the lettering on the original
Hugo Boss (fashion designer) less severe punishment. Nevertheless, the effects of the ban led to Boss's son-in-law, Eugen Holy, taking over both the ownership and the running of the company. Boss died of a tooth abscess in 1948. Hugo Boss (fashion designer) Hugo Ferdinand Boss (8 July 1885 – 9 August 1948) was a German fashion designer and businessman. He was the founder of the clothing company Hugo Boss. He was an active member of the Nazi Party as early as 1931 and remained loyal to the Nazi German ideology throughout the duration of the party's existence. Boss was born in Metzingen, in the