Rodgers and Hammerstein to the musical-play form – with such masterworks as "Carousel", "The King and I" and "South Pacific". The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own." In 1950, the team of Rodgers and Hammerstein received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York." They were also honored in 1999 with a United States Postal Service stamp commemorating their partnership. The Richard Rodgers Theatre in New York City is
The King and I as well as by a love to which neither can admit. The musical premiered on March 29, 1951, at Broadway's St. James Theatre. It ran for nearly three years, making it the fourth longest-running Broadway musical in history at the time, and has had many tours and revivals. In 1950, theatrical attorney Fanny Holtzmann was looking for a part for her client, veteran leading lady Gertrude Lawrence. Holtzmann realized that Landon's book would provide an ideal vehicle and contacted Rodgers and Hammerstein, who were initially reluctant but agreed to write the musical. The pair initially sought Rex Harrison to play