Mobile phone features (2.0), dual line support, infrared, Bluetooth (2.0) and WiFi connectivity, NFC, instant messaging, Internet e-mail and browsing and serving as a wireless modem. The first smartphone was the Nokia 9000 Communicator in 1996 which added PDA functionality to the basic mobile phone at the time. As miniaturization and increased processing power of microchips has enabled ever more features to be added to phones, the concept of the smartphone has evolved, and what was a high-end smartphone five years ago, is a standard phone today. Several phone series have been introduced to address a given market segment, such as the RIM
Mobile phone content advertising to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's. A new approach to mobile content advertising is the use of viral marketing. Through specially designed programmes users can send recommendations for mobile content they like to their contact lists. Passa Parola, the Italian version of Meyou, has reached a total of 800,000 registered users, by the use of viral marketing alone. From: "MoConDi has the viral say". On 19 June 2003 NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies