Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Around the Rings Rings and the Olympics when Ed Hula became the first New Media journalist accredited for the Games. During that time, Around the Rings developed an events arm with its Newsmaker Breakfast series. These networking events provide the opportunity for journalists, sports marketers and others with an interest in the Games to meet and talk in an informal setting. Guests have included Jacques Rogge, then president of the European Olympic Committees, Gianna Angelopoulos-Daskalaki of Athens 2004, Prince Albert of Monaco, U. S. Olympic Committee presidents, Dmitry Chernyshenko of Sochi 2014, athletics great Sergey Bubka, NBC Olympics chief Dick Ebersol and many