Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Dukes of Hazzard" (1979-1985), from the same creator and with many identical settings and concepts, the popularity of "Smokey and the Bandit" and similar films helped get the "Dukes" series on the air. Three actors from the main cast of "The Dukes of Hazzard" appear in small uncredited roles in "Smokey and the Bandit": Ben Jones, John Schneider and Sonny Shroyer (who played a police officer in both). In return, Reynolds portrayed the "Dukes" character Boss Hogg (originally portrayed by Sorrell Booke) in the film adaptation "The Dukes of Hazzard" (2005). Reynolds is also referenced by name in several early