Safety razor the second blade cuts it further. The extent to which this is of practical consequence has, however, been questioned. Gillette introduced the first triple-blade cartridge razor, the Mach3, in 1998, and later upgraded the Sensor cartridge to the Sensor3 by adding a third blade. Schick/Wilkinson responded to the Mach3 with the Quattro, the first four-blade cartridge razor. These innovations are marketed with the message that they help consumers achieve the best shave as easily as possible. Another impetus for the sale of multiple-blade cartridges is that they have high profit margins. With manufacturers frequently updating their shaving systems, consumers can
Segal Lock and Hardware Company stock was placed privately with no public offering made. The company acquired a controlling interest in the Norwalk Lock Company and the Universal Razor Blade Corporation in 1929. Stockholders approved an increase in the authorized stock of the company to 400,000 shares, of which 300,000 shares were outstanding. The corporation introduced a single-unit safety razor in late 1930, a low-priced product designed to use only Segal double-edged blades. The following year Segal placed on the market the Unimatic Segal Razor, a one-piece razor which accepted a double-edged blade. The firm entered a contracted with United Cigar Stores in June 1931.