Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Jackie Gleason "Don't Drink the Water" (1969). Both were unsuccessful. Eight years passed before Gleason had another hit film. This role was the cantankerous and cursing Texas sheriff Buford T. Justice in the films "Smokey and the Bandit" (1977), "Smokey and the Bandit II" (1980) and "Smokey and the Bandit Part 3" (1983). He co-starred with Burt Reynolds as the Bandit, Sally Field as Carrie (the Bandit's love interest), and Jerry Reed as Cledus "Snowman" Snow, the Bandit's truck-driving partner. Former NFL linebacker Mike Henry played his dimwitted son, Junior Justice. Gleason's gruff and frustrated demeanor and lines such as "I'm gonna