Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Around the Rings page is posted to encourage discussion. Editorial Staff Correspondents Around the Rings Around the Rings (ATR) is an Internet-based publication covering the business and politics of the Olympic Movement, as well as a wide array of issues in international sports. ATR had its beginnings in the late 1980s when Atlanta was bidding for the 1996 Olympic Games. The company – originally known as Radio Atlanta – was founded in May 1992 by Ed Hula. The company's global headquarters remains in Atlanta, with contributors and sales staff around the world. Over the years, ATR has become known as “the go-to source