Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Flying rings Another reason flying rings was removed from intercollegiate competitions is the dangerous nature of the event, with the gymnast soaring to a height of 15 feet or so at each end of a swing. Frank Snay, of Navy, was the last winner in the NCAA event in 1961. It is difficult to ascertain if flying rings ever existed in the Olympic Games, for records occasionally cite medalists in "flying rings" when in fact the event may have been the still rings. To start a routine, the gymnast jumped or was lifted until he could grasp the rings; then an assistant