Rodgers and Hammerstein to the musical-play form – with such masterworks as "Carousel", "The King and I" and "South Pacific". The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own." In 1950, the team of Rodgers and Hammerstein received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York." They were also honored in 1999 with a United States Postal Service stamp commemorating their partnership. The Richard Rodgers Theatre in New York City is
Pipe Dream (musical) to make changes. Rodgers and Hammerstein had not permitted group sales, so-called "theatre parties" for their shows. They lifted the ban for "Pipe Dream", and pre-sold theatre party sales helped keep the show going, as there were few sales after opening night given the dismal reviews. More than 70 performances were entirely sold to groups. In March 1956, in a final attempt to save the show, Rodgers and Hammerstein revised it somewhat, moving several musical numbers. Traubel missed a number of performances due to illness, and left when her contract expired a few weeks before the show closed in June