Olympic Order in exceptional circumstances. Traditionally, the IOC bestows the Olympic Order upon the chief national organiser(s) at the closing ceremony of each respective Olympic Games. The insignia of the Olympic Order is in the form of a "collar" (or chain), in Gold, Silver or Bronze according to grade; the front of the chain depicts the five rings of the Olympic Movement, flanked on either side by "kotinos" emblem (olive wreath). A lapel badge, in the form of the five rings in Gold, Silver and Bronze according to grade, is presented to recipients to wear as appropriate. Nadia Comăneci is the only
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in