Amok (dish) types of amok are made with fish, beef, or chicken as the main proteins. Amok can also be eaten with rice. The base dish or process is locally referred to as: In Thailand, the dish consists of a base described variously as a soufflé, custard, or mousse made from a protein (fish, chicken, or insect), vegetable or fruit and curry spices that is traditionally served in a banana leaf. Coconut milk may or may not be added to the custard to help thicken it, depending on region. Homok is associated with marriage because the Thai people believe that the marriage
Ingredient branding Ingredient branding In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient