Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 an approval rating of 20% on review aggregator Rotten Tomatoes based on 5 reviews. Janet Maslin of "The New York Times" gave the film a negative review stating "The already skimpy running time of "Smokey and the Bandit, Part 3" is padded by an opening montage of earlier "Smokey" scenes, including shots of Burt Reynolds lounging in a zebra- print hammock. He is grinning, as well he might, because he has been able to sit out "Part 3" altogether. What has he missed? An interminable car chase punctuated by dumb stunts and even dumber dialogue, plus the well-worth-missing sight of