Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Straight razor called the "belly", and the area between the ridge and the cutting edge which is more hollow i.e. with a smaller radius of curvature. These two beveled areas have different curvatures and in a well-made razor they transition seamlessly in the ridge (belly) and the cutting edge respectively. Sometimes there are three bevels. The ridge stabilizes the blade against torsional flexing in a direction perpendicular to its longitudinal axis by acting as a lengthwise spine for the blade. The distance between the ridge and the back of the blade is inversely proportional to the hollowness of the blade and is