President of the International Olympic Committee a minute of silence to be held to commemorate the 40th anniversary of the 1972 Munich Games attack during the opening ceremonies of the 2012 Summer Olympics, despite the standing request of the families of the 11 Israeli Olympic team members who were held hostage and murdered by the Palestinian group Black September. Calls for such a commemoration marking 40 years since the massacre had also come from Jewish organizations worldwide and politicians from the United States, Israel, Canada, Italy, Australia and Germany. He and the IOC instead opted for a smaller ceremony in London that took place on 6
Olympic Games IOC members against Sion's bid and potentially helped Turin to capture the host city nomination. In July 2012, the Anti-Defamation League called the continued refusal by the International Olympic Committee to hold a moment of silence at the opening ceremony for the eleven Israeli athletes killed by Palestinian terrorists at the 1972 Munich Olympics, "a continuing stubborn insensitivity and callousness to the memory of the murdered Israeli athletes." The Olympics have been commercialised to various degrees since the initial 1896 Summer Olympics in Athens, when a number of companies paid for advertising, including Kodak. In 1908, Oxo, Odol mouthwash and