Know thyself Know thyself The Ancient Greek aphorism "know thyself" (Greek: , transliterated: '; also ' with the ε contracted), is one of the Delphic maxims and was inscribed in the pronaos (forecourt) of the Temple of Apollo at Delphi according to the Greek writer Pausanias (10.24.1). The phrase was later expounded upon by the philosopher Socrates who taught that: In Latin the phrase, "know thyself," is given as "nosce te ipsum" or "temet nosce". The maxim, or aphorism, "know thyself" has had a variety of meanings attributed to it in literature. According to a proposal by De Lubicz and Lamy (1956),
Does exactly what it says on the tin Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast . The slogan was created by Liz Whiston and Dave