Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games the Games". At the 2012 Olympic Games in London, Great Britain, for the first time in Olympic history, every country competing included female athletes. Saudi Arabia included two female athletes in its delegation; Qatar, four; and Brunei, one (Maziah Mahusin, in the 400m hurdles). Qatar made one of its first female Olympians, Bahiya al-Hamad (shooting), its flagbearer at the 2012 Games, and runner Maryam Yusuf Jamal of Bahrain became the first Gulf female athlete to win a medal when she won a bronze for her showing in the 1500 m race. The only sport on the Olympic programme that features