Razor to shave themselves more, the demand for barbers providing straight razor shaves decreased. In 1960, stainless steel blades which could be used more than once became available, reducing the cost of safety-razor shaving. The first such blades were made by the Wilkinson firm, famous maker of ceremonial swords, in Sheffield. Soon Gillette, Schick, and other manufacturers were making stainless-steel blades. These were followed by multiple-blade cartridges and disposable razors. For each type of replaceable blade, there is generally a disposable razor. In the 1930s, electric razors became available. These can rival the cost of a good straight razor, although the
American Safety Razor Company building at 333 Jay Street then became the new campus for the Polytechnic Institute of Brooklyn. Seeking diversification Philip Morris acquires American Safety Razor in 1960. In 1963 American Safety Razor is the first maker of stainless steel blades, which were sold under the Personna brand name. In 1968, Philip Morris, purchased the Burma-Vita Company, makers of Burma-Shave. In 1970, the first blade made with tungsten steel was introduced, the Personna 74. In 1974 American Line Brand of industrial products was introduced, expanding the company into industrial blades. In 1977, executives purchased Personna American Safety Razor Company from Philip Morris