Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games Evangelos Zappas, a wealthy Greek-Romanian philanthropist, first wrote to King Otto of Greece, in 1856, offering to fund a permanent revival of the Olympic Games. Zappas sponsored the first Olympic Games in 1859, which was held in an Athens city square. Athletes participated from Greece and the Ottoman Empire. Zappas funded the restoration of the ancient Panathenaic Stadium so that it could host all future Olympic Games. The stadium hosted Olympics in 1870 and 1875. Thirty thousand spectators attended that Games in 1870, though no official attendance records are available for the 1875 Games. In 1890, after attending the Olympian