Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Winter Olympic Games Winter Olympic Games The Winter Olympic Games () is a major international sporting event held once every four years for sports practised on snow and ice. The first Winter Olympics, the 1924 Winter Olympics, were held in Chamonix, France. The modern Olympic games were inspired by the ancient Olympic Games, which were held in Olympia, Greece, from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Summer Games in Athens, Greece in 1896. The IOC is the governing body of the Olympic Movement,