Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Prince Sports agreed to a 40-year license to operate the Prince brand across North America, South America, Europe, Middle East, Africa, Australia, New Zealand and India. Prince Global Sports is now operating as a subsidiary of Athletic Brands Holding Company which is majority owned by the Waitt Company. The company's portfolio of brands also includes Ektelon, Viking and Battle. In March 2014, Prince announced that they were moving their headquarters to Atlanta. Prince Sports Prince Global Sports, LLC, based in Atlanta, Georgia, is a manufacturer and distributor of racket sports equipment, footwear and apparel for tennis, squash and badminton. The company was