Shades of pink List. Ultra pink is a Crayola crayon color formulated in 1972. In 1990 the name was changed in error to "shocking pink"; however, properly speaking, the name "shocking pink" should be reserved for only the original shocking pink formulated by Elsa Schiaparelli in 1937 (shown below). Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called "Shocking", designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937. The color shown at right matches the color of the lettering on the original
1930–1945 in Western fashion begun lowering them again in 1927, using Vionnet's handkerchief hemline to disguise the change. By 1930, longer skirts and natural waists were shown everywhere. But it is Schiaparelli who is credited with "changing the outline of fashion from soft to hard, from vague to definite." She introduced the zipper, synthetic fabrics, simple suits with bold color accents, tailored evening gowns with matching jackets, wide shoulders, and the color shocking pink to the fashion world. By 1933, the trend toward wide shoulders and narrow waists had eclipsed the emphasis on the hips of the later 1920s. Wide shoulders would remain a