Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit puke" (a roadside diner) was not in the original story, but rather was Gleason's idea. Before Gleason was cast in the film, Richard Boone was originally considered for the role of Buford T. Justice. Sally Field only accepted the part after her agent advised her that she needed a big movie role on her resume. Reynolds actively pushed for her casting after Universal initially resisted, claiming Field was not attractive enough. Field enjoyed making the film, but remembers that virtually the entire project was improvised. Reportedly, Needham had great difficulty getting any studios or producers to take his project seriously,