Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Razor common form of shaving in developed countries. Although designed to have a more ergonomic shape at both the handle and head (including commonly a pivoted head which keeps the blades angled to the skin at a pre determined angle through the shaving motion) the concept is very similar to that of the double edge razor. However, here the entire head assembly (known as a cartridge) is removed and disposed of, not just the blade. Also, it is common for these cartridge heads to have multiple razor blades set into them, commonly between two and five blades. Disposable safety razors are