Olympic symbols human figures representing the cultural heritage. The first major mascot in the Olympic Games was Misha in the 1980 Summer Olympics in Moscow. Misha was used extensively during the opening and closing ceremonies, had a TV animated cartoon and appeared on several merchandise products. Nowadays, most of the merchandise aimed at young people focuses on the mascots, rather than the Olympic flag or organization logos. The Olympic movement is very protective of its symbols; as many jurisdictions have given the movement exclusive trademark rights to any interlocking arrangement of five rings, and usage of the word "Olympic". The rings are
Olympic Games bout, but his receipt of the prize money raised suspicion. In the early 20th century, many Olympic athletes began using drugs to improve their athletic abilities. For example, in 1904, Thomas Hicks, a gold medallist in the marathon, was given strychnine by his coach. The only Olympic death linked to performance enhancing occurred at the 1960 Rome games. A Danish cyclist, Knud Enemark Jensen, fell from his bicycle and later died. A coroner's inquiry found that he was under the influence of amphetamines. By the mid-1960s, sports federations started to ban the use of performance-enhancing drugs; in 1967 the IOC