Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Razor Much of the competition was based on designing blades that would fit only one style of razor until the blade shape was standardized by the inclusion of a multi-faceted central channel to the blade which would accommodate the various designs of blade securing systems; e.g. three pins, a slender metal bar, etc. Even today, these various securing forms still persist in their variety in DE razors, all accepting the same universal blade design. Exploiting the same razor and blades business model as pioneered in the early 20th century, cartridge razors were developed in the 1960s and are now the most