Safety razor become locked into buying their proprietary cartridges, for as long as the manufacturer continues to make them. Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of "Saturday Night Live" in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. "Mad" magazine announced the "Trac 76", arranged as a chain of cartridges with a handle
Razor highly similar in design to Cartridge Razors, constructed from inexpensive materials (commonly injection moulded polycarbonate), yet are meant to be wholly disposable after use with no blade sharpening or replacement possible. One device was invented in 1963 by American entertainer and inventor Paul Winchell. Safety razor life may be extended by drying the blades after use. The electric razor (also known as the electric dry shaver) has a rotating or oscillating blade. The electric razor usually does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either