Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic Games these games as "the first stirrings of Britain's Olympic beginnings". "L'Olympiade de la République", a national Olympic festival held annually from 1796 to 1798 in Revolutionary France also attempted to emulate the ancient Olympic Games. The competition included several disciplines from the ancient Greek Olympics. The 1796 Games also marked the introduction of the metric system into sport. In 1834 and 1836 olympic games was held in Ramlösa (Sweden) and an additional in Stockholm (Sweden) 1843, all organized by Gustaf Johan Schartau and others. At most 25 000 spectators saw the games. (More information can be found on the Swedish