Titleist in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls. Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play titleist equipment) and players who are not directly under contract and considered brand ambassadors from Ttitleist., and three years after Titleist's initial breakthrough with the Pro V1 came the
Dynamit Nobel the Versailles treaty, companies were forbidden to manufacture defense equipment. As from then, the company manufactured mostly explosives destined to mines, detonators, ignition systems as well as ammunitions for hunting and sports. The end of the production of the highly profitable defense equipment caused the company to suffer from heavy financial losses. This caused the company to close down some factories while reducing the production capacities in others. In 1923, the company launched the manufacture of plastic parts made of nitrocellulose. Indeed, Dynamit Nobel aimed at reducing its dependence to the defense equipment in order to give more importance to