Olympic Games currently serving a life sentence for the bombing. The 2002 Winter Olympics in Salt Lake City, Utah, took place just five months after the September 11 attacks, which meant a higher level of security than ever before provided for an Olympic Games. The opening ceremonies of the Games featured symbols of the day's events. They included the flag that flew at Ground Zero, NYPD officer Daniel Rodríguez singing "God Bless America", and honour guards of NYPD and FDNY members. The events of that day have made security at the Olympic Games an increasing concern for Olympic planners. The Olympic Games
Olympic Games enabled the IOC to increase the exposure of the Olympic Games, thereby generating more interest, which in turn created more appeal to advertisers time on television. This cycle allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid US$375 million for the American broadcast rights of the 1998 Nagano Games, while NBC spent US$3.5 billion for the American rights of all the Olympic Games from 2000 to 2012. In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal