Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey and the Bandit Part 3 Paul Williams in a dress." A deleted scene from Kevin Smith's 1994 film "Clerks" depicts video store clerk Randal trying to convince a customer to rent the film. When the customer points out that it doesn't even have Burt Reynolds in it, Randal counters that neither did "E.T." and everyone loved that film. Despite the enormous financial success of the original film (grossing over $300 million on a budget of less than $5 million), coupled with respectable (though significantly lower) numbers generated by the sequel, the third installment was both a critical and box office flop, grossing only $7,000,000 against