Olympic Games currently serving a life sentence for the bombing. The 2002 Winter Olympics in Salt Lake City, Utah, took place just five months after the September 11 attacks, which meant a higher level of security than ever before provided for an Olympic Games. The opening ceremonies of the Games featured symbols of the day's events. They included the flag that flew at Ground Zero, NYPD officer Daniel Rodríguez singing "God Bless America", and honour guards of NYPD and FDNY members. The events of that day have made security at the Olympic Games an increasing concern for Olympic planners. The Olympic Games
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in