Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Summer Olympic Games the time. Numbers declined for the 1904 Games in St. Louis, Missouri, United States, due in part to the lengthy transatlantic boat trip required of the European competitors, and the integration with the Louisiana Purchase Exposition World's Fair, which again spread the event out over an extended period. In contrast with Paris 1900, the word "Olympic" was used for practically every contest, including those exclusively for school boys or for Irish-Americans. A series of smaller games were held in Athens in 1906. The IOC does not currently recognise these games as being official Olympic Games, although many historians do. The