Fear of needles to the phobic imagining the procedure being performed on themselves. Recent neuroscience research shows that feeling a pin prick sensation and watching someone else's hand get pricked by a pin activate the same part of the brain. Fear of needles, especially in its more severe forms, is often comorbid with other phobias and psychological ailments; for example, iatrophobia, or an irrational fear of doctors, is often seen in needle phobic patients. A needle phobic patient does not need to physically be in a doctor's office to experience panic attacks or anxiety brought on by needle phobia. There are many triggers
Rhetoric of health and medicine to care about the most, is the ethos of the doctor. If a doctor does not seem credible than a patient is unlikely to follow their instructions or diagnosis, which can lead to further health complications down the line. Pathos is an appeal to the audience's emotions. The speaker may use pathos in a multitude of ways; however, in terms of the rhetoric of health and medicine, two particular emotions stand out: fear and hope. When doctors appeal to fear it is not done so lightly. Doctors have to decide if instilling fear in their patient is the right tactic