Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,
Olympic video games next generation consoles. From the 1988 Seoul Korea Olympics up to the London 2012 Olympics, an official Olympic tie-in game was released each summer Olympics. Kotaku argues that the 4-year cycle nature of such games results in each release being on a new console, becoming a first-adopter decision for Olympic video game fans. In addition, the site noted that these games never have an overarching sense of narrative, which essentially turns them into a series of minigames. Thirdly, many of the Olympic sports already have dedicated titles out there which would appeal to fans more than these minigame collections which