Smokey and the Bandit petroleum company Mobil 1 produced television commercials, featuring NASCAR star Tony Stewart, closely based on the film. Called "Smoke is the Bandit" playing on Stewart's nickname, the commercials featured him as the Bandit opposite Darrell Waltrip who played Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The adverts poked fun at the film and even featured a Pontiac Trans Am and a cover version of the song "East Bound and Down". The commercials were produced after Stewart mentioned that the movie was one of his favorites. When "Smokey and the
Smokey Bites the Dust Smokey Bites the Dust Smokey Bites the Dust is a 1981 car chase film from New World Pictures directed by Charles B. Griffith. Despite the title, the film is not connected to the "Smokey and the Bandit" series. The stock plot deals with Roscoe Wilton (Jimmy McNichol), a teenage joyriding car thief, evading Cyco (psycho) County Sheriff Turner (Walter Barnes) and his unintelligent deputies. Turner becomes even more obsessed with catching Roscoe when he kidnaps his overly-sheltered daughter Peggy Sue (Janet Julian) just as she is about to be crowned Homecoming Queen during a football game at their high school.