Miuccia Prada launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi,
Italian fashion and now is settled in Milan and represents all the highest cultural values of Italian Fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through events with a highly intellectual image in Italy and abroad. Examples of major Italian fashion houses focused on both menswear and womenswear, but also accessories, are: Giorgio Armani, Byblos Milano (designed by Manuel Facchini), Bottega Veneta (designed by Tomas Maier), Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel (created by Andreas Melbostad as long as the Black Gold line is concerned), Dolce & Gabbana, Etro, Fay