Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera 2006; and "Vera Sto Deksi" ("Ring on the Right Hand"), which ran from 2004 to 2006 and proved to be a successful competitor to "Lampsi", causing that show's ratings to decline. "Ta Mistika Tis Edem" ("Edem Secrets"), which was created by the producers of "Vera Sto Deksi", debuted in 2008 and has eclipsed that show's success. Its ratings place it consistently among the three highest-rated daytime programs. IENED (which was renamed ERT2 in 1982) was responsible for the first Greek soap operas "I Kravgi Ton Likon" and "Megistanes". ERT also produced the long-running soap "O Simvoleografos". Since 2000 and with