Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
LOEWE (fashion brand) launched new bag designs such as the Puzzle bag. Loewe has one store in the US, located in Miami. In 1988, Enrique Loewe Lynch, great-grandchild of the firm’s creator, founded the Loewe Foundation, a private cultural foundation that supports cultural events and exhibitions. The foundation received a Gold Medal for Merit in the Fine Arts from the Spanish government in 2002. LOEWE (fashion brand) Loewe, S.A. () (loh-EE-vay)is a Spanish luxury fashion house based in Madrid and owned by the LVMH Group. It was founded in 1846. Jonathan Anderson was appointed creative director in 2013. The company deals primarily in