Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera mid- to late 1970s. "Pobol y Cwm" was briefly shown in the rest of the UK in 1994 on BBC2, with English subtitles; it is consistently the most watched programme each week on S4C. Daytime soap operas were non-existent until the 1970s because there was virtually no daytime television in the UK. ITV introduced "General Hospital", which later moved to a prime time slot. In 1980, Scottish Television debuted "Take the High Road", which lasted for over twenty years. Later, daytime slots were filled with an influx of Australian soap operas such as "The Sullivans" (aired on ITV from 1977),