Ben-Hur: A Tale of the Christ is crowned the winner and showered with prizes, claiming his first strike against Rome. Messala is left with a broken body and the loss of his wealth. After the race, Judah Ben-Hur receives a letter from Iras asking him to go to the Roman palace of Idernee. When he arrives, he sees that he has been tricked. Thord, a Saxon hired by Messala, comes to kill Judah. They duel, and Ben-Hur offers Thord 4000 sestertii to let him live. Thord returns to Messala claiming to have killed Judah, so collects money from them both. Supposedly dead, Judah Ben-Hur goes to
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in