Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Indian soap opera 2018 The Supreme Court of Pakistan has reintroduced the ban on Indian content on local channels in the country. The channels like Filmazia, Urdu1 had shutdown Indian content for appropriate period of time. Indian soap opera Indian soap operas or Indian serials are soap operas written, produced, filmed in India, with characters played by Indians with episodes broadcast on Indian television. India's first soap opera was "Hum Log", which concluded with 154 episodes. "Yeh Rishta Kya Kehlata Hai" is the longest running Hindi serial in the history of Indian television with 2,700+ episodes as of September 2018 (still running). The