Mr Kipling pack designs were slightly revamped, with more emphasis put on the name of each product; the write-ups on the back of the pack no longer purport to be written by Mr Kipling. Premier Foods also introduced what it termed 'Snap Pack' packaging (now renamed 'Snack Pack'), providing cakes in individually sealed plastic packs to keep them fresh. It quickly became a top-seller for the brand. Mr Kipling French Fancies are small sponge cakes, resembling petits fours, topped with a hemisphere of vegetable-oil "buttercream". The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties
Fondant icing is similar to rolled fondant but with a stiffer consistency, which makes it a good sculpting material. "Sugar paste" or "gum paste" is similar to rolled fondant, but hardens completely—and therefore is used for bigger cake decorations, such as bride and groom figures, bigger flowers, etc. Sugar paste is made mainly of egg whites and powdered sugar. Poured fondant is formed by supersaturating water with sucrose. More than twice as much sugar dissolves in water at the boiling point as at room temperature. After the sucrose dissolves, if the solution is left to cool undisturbed, the sugar remains dissolved in