Cathay 1513), they started calling the country by the name used in South and South-East Asia. It was not immediately clear to the Europeans whether this "China" is the same country as "Cathay" known from Marco Polo. Therefore, it would not be uncommon for 16th-century maps to apply the label "China" just to the coastal region already well known to the Europeans (e.g., just Guangdong on Abraham Ortelius' 1570 map), and to place the mysterious Cathay somewhere inland. It was a small group of Jesuits, led by Matteo Ricci who, being able both to travel throughout China and to read, learned
Cathay Organisation the first cineplex to introduce 24-hour movie screening in Singapore. Hangout Hotels was incorporated in this same year and opened its first "no frills, just fun" concept hotel; hangout @ mt emily. Cathay ACEL was renamed Cathay Ed-Ventures Pte Ltd in 2004 and shareholding was increased to 95% stake. Cathay Ad-House Pte Ltd was formed to provide advertising and marketing to the group's business units. More new initiatives were introduced by Cathay Cineplexes. A 24-hour movie express automated ticketing kiosk was opened at Orchard MRT Station and dispenses movie tickets at time of purchase. Cathay Cineplexes also introduced the first