Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Where the Heart Is (US TV series) These are non-circulating copies stored at the UCLA Television Archives. The archived episodes were telecast: March 8, 16, and 24, 1971, April 1 and 9, 1971, and March 12 and 20, 1973. 1. LaGuardia, Robert. The Wonderful World of TV Soap Operas. "The War of the Daytime Networks" (1974). Where the Heart Is (US TV series) Where the Heart Is is an American soap opera telecast on the CBS television network from September 8, 1969 to March 23, 1973. Created by Lou Scofield and Margaret DePriest, the program ran for 25 minutes, the remaining five minutes of its timeslot ceded