Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine synonym of Grosse Syrah. The Rhaetic grape that Virgil praised is believed to be related to the modern Refosco of northeastern Italy. Early Roman culture was sharply influenced by the ancient Greeks. Though early Rome was very "dry" by Greek standards, this view changed over the course of the empire. Wine had religious, medicinal and social roles that set it apart from other Roman cuisine. Wine, like in Greek culture was mixed with water, and both cultures held banquets, where wine was used to show off wealth and prestige. As Rome entered its golden age of winemaking and the era