Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera was cancelled after a steady decline in ratings following the departures of many of its original characters. The most successful soap opera in Italy is the evening series "Un posto al sole" ("A Place Under the Sun"), which had aired on Rai 3 since 1996 (whose format is based on the Australian soap opera "Neighbours"). Several other Italian soaps have been produced such as "Ricominciare" ("Starting Over"), "Cuori rubati" ("Stolen Hearts"), "Vivere" ("Living"), "Sottocasa" ("Downstairs"), "Agrodolce" ("Bittersweet") and "Centovetrine" ("Hundred Shop Windows"). The most popular Italian prime-time drama series, "Incantesimo" ("Enchantment"), which ran from 1998 to 2008, became a daytime