Ben-Hur: A Tale of the Christ Readers also credited Wallace's novel with making Jesus's story more believable by providing vivid descriptions of the Holy Land and inserting his own character of Judah into scenes from the gospels. One former alcoholic, George Parrish from Kewanee, Illinois, wrote the author a letter crediting "Ben-Hur" with causing him to reject alcohol and find religion. Parrish remarked: "It seemed to bring Christ home to me as nothing else could". Others who were inspired by the novel dedicated themselves to Christian service and became missionaries, some of them helping to translate "Ben-Hur" into other languages. This kind of religious support helped
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the