Cathay started reciting the names of the 12 divisions into which, according to Nasir al-Din, the "Cathayans" were dividing the day – and Martini, who of course knew no Persian, was able to continue the list. The names of the 24 solar terms matched as well. The story, soon published by Martini in the "Additamentum" to his Atlas of China, seemed to have finally convinced most European scholars that China and Cathay were the same. Even then, some people still viewed Cathay as distinct from China, as did John Milton in the 11th Book of his "Paradise Lost" (1667). In 1939,
Cathay Organisation the first cineplex to introduce 24-hour movie screening in Singapore. Hangout Hotels was incorporated in this same year and opened its first "no frills, just fun" concept hotel; hangout @ mt emily. Cathay ACEL was renamed Cathay Ed-Ventures Pte Ltd in 2004 and shareholding was increased to 95% stake. Cathay Ad-House Pte Ltd was formed to provide advertising and marketing to the group's business units. More new initiatives were introduced by Cathay Cineplexes. A 24-hour movie express automated ticketing kiosk was opened at Orchard MRT Station and dispenses movie tickets at time of purchase. Cathay Cineplexes also introduced the first