Kjell Inge Røkke stadium, which got the nickname "Røkkeløkka" (English: "The Røkke Park"). Some estimates suggest that he has spent about NOK 400 million funding the club. Røkke, along with his business partner Bjørn Rune Gjelsten, also bought into Wimbledon Football Club in the late 1990s, becoming a joint owner of the team in 2000. The following year, with the side homeless since leaving their Plough Lane ground in 1991 and playing at Crystal Palace's Selhurst Park stadium in Croydon, southeast London, Røkke and Gjelsten, along with chairman Charles Koppel and businessman Pete Winkelman agreed to relocate the team from London to Milton
2013–14 Crystal Palace F.C. season natural catchment area was an asset too vital to lose. The club also announced that they would be looking for a sponsor for Selhurst Park. Co-chairman Steve Parish told the "Croydon Advertiser" the club were looking to do a deal that was "not really (about) naming rights but a sponsor so that every advert in the stadium can be one thing." Crystal Palace held talks with both Bordeaux and Inter Milan regarding a pre-season friendly to be held at Selhurst Park on 10 or 11 August. Bordeaux were unavailable, having a competitive match against Paris St Germain in the French