CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera Grundy Ufa wanted to produce another soap for RTL. Like "GZSZ", the format was based on an Australian soap opera from Reg Watson. But RTL did not like the plot idea about separated twins who meet each other for the first time after 20 years and fall in love without knowing that they are related. The project was then taken to Das Erste, which commissioned the program, titled "Verbotene Liebe", which premiered on January 2, 1995. With the premiere of "Verbotene Liebe", the network turned "Marienhof" into a daily soap as well. In the meanwhile, RTL debuted the Grundy Ufa-produced