Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera ("Goodmorning Life"), which ran from September 1993 until its cancellation in June 2006 due to low ratings. Mega Channel began producing soap operas in 1990 with the prime time serial "I Dipsa" ("The Thirst"), which ran for 102 episodes. Other daytime soaps have included "Paralliloi dromoi" (1992–1994) and its successor "Haravgi" ("Daylight", 1994–1995), both of which were cancelled due to low viewership; as well as the serials "Apagorevmeni Agapi" ("Forbidden Love"), which ran from 1998 to 2006; "Gia mia thesi ston Ilio" ("A Spot Under the Sun"), which ran from 1998 to 2002; "Filodoxies" ("Expectations"), which ran from 2002 to