Max Mara to the Forbes Rich List of 2005, Maramotti was one of the world's richest men with a fortune of US$2.1 billion. He died in Albinea, Italy on January 12, 2005. Maramotti's two sons and daughter, Luigi, Ignazio and Ludovica, followed him into the business; Luigi Maramotti is chairman of the company. After his death, according to Maramotti's will, a large and important collection of contemporary art from Europe and America was made open to the public. Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille
Italian fashion despite both cities fell down places in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York City, Paris, and London; occasionally, the "big five" also includes Rome. Italian fashion can be also connected to the most generalized concept of "Made in Italy", a sort of merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury goods are renowned for the high quality of their own textiles and the elegance and refinement that goes into making them up, as well