Cathay 1513), they started calling the country by the name used in South and South-East Asia. It was not immediately clear to the Europeans whether this "China" is the same country as "Cathay" known from Marco Polo. Therefore, it would not be uncommon for 16th-century maps to apply the label "China" just to the coastal region already well known to the Europeans (e.g., just Guangdong on Abraham Ortelius' 1570 map), and to place the mysterious Cathay somewhere inland. It was a small group of Jesuits, led by Matteo Ricci who, being able both to travel throughout China and to read, learned
Cathay Organisation kiosk at Cathay Cineplex Orchard lobby and also introduced SMS ticketing. The following year, the historical Chinatown Majestic Theatre was converted into a shopping centre. Cathay opened The Majestic in February. Mega Pavilion Cineplex at Bukit Jambul in Malaysia went through a facelift. At the same time, in Singapore, EZ-Link payment was introduced at Cathay Cineplex Orchard and Cathay Bowl providing an alternative payment for customers. That same year, Cathay Cineplex launched Singapore's 1st Digital Cinema. Cathay Cineplexes became the first to introduce commercial films in digital format in Singapore. It also opened three more halls at Orchard and became