Culture of Italy Italiana" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". Today, Milan and Turin are the nation's leaders in architectural design and industrial design. The city of Milan hosts the FieraMilano, Europe's biggest design fair. Milan also hosts major design and architecture-related events and venues, such as the "Fuori Salone" and the Salone del Mobile, and has
Ettore Sottsass design. In 1949 Sottsass married Fernanda Pivano, a writer, journalist, translator and critic. In 1956, Sottsass traveled to New York City and began working in the office of George Nelson. He and Pivano traveled widely while working for Nelson, and returned to Italy after a few months. Also in 1956, Sottsass was commissioned by the American entrepreneur Irving Richards on an exhibition of his ceramics. Back in Italy in 1957, Sottsass joined Poltronova, a semi-industrial producer of contemporary furniture, as an artistic consultant. Much of the furniture he worked on there influenced the design he would create later with Memphis