Cathay Pacific September 1946 as "Cathay Pacific Airways Limited", while another sister company The Roy Farrell Export Import Company (Hong Kong) Limited was incorporated on 28 August 1946 and chartered some flights of Cathay. According to "International Directory of Company Histories", forming two companies are for tax purposes. They named the airline "Cathay", the ancient name given to China, and "Pacific" because Farrell speculated that they would one day fly across the Pacific (which happened in the 1970s). Moreover, to avoid the name "Air Cathay" as it was already occurred in a comic. The Chinese name for the company ("") was not
Cathay Organisation company also launched a new corporate identity. Cathay Bowl became Singapore's first bowling centre operator to be awarded ISO 9002 certification by the Productivity and Standards Board (PSB). Cathay took a 19% stake in ACEL International Holdings Ltd, which offered educational enrichment programmes and it was renamed Cathay ACEL Pte Ltd. In 1999, Singapore's first bowling alley to offer cosmic bowling was opened by Cathay Bowl; the 24-lane Cathay Bowl at SAFRA Tampines. That same year, Cathay Cineplex Causeway Point opened marking Cathay Cineplexes' first foray into the suburban districts. Entering the new millennium, Cathay opened its five-screen Mega Pavilion