Miu Miu actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The
Scappino (fashion house) Scappino (fashion house) Scappino () is an Italian luxury fashion house created in 1914 by Domenico Scappino in Turin, Italy, specializing in silk products like ready-to-wear, ties, shoes, watches, jewellery, accessories, sunglasses, and fragrances. It is known as one of the best fine silk producers in the world. Scappino was founded in 1914 in Turin, when World War I started. Within few years the brand started getting recognized in Europe, eventually opening boutiques across the continent. During the 1930s, the Prince of Piemont, Umberto II, designated Scappino as the official supplier of the Royal House. The company later expanded operations