Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Peri Achille Peri Achille Peri (20 December 1812 - 28 March 1880) was an Italian composer and conductor. He is best known for his operas which were strongly influenced by the music of Giuseppe Verdi. Born in Reggio Emilia, Peri began his musical education in his native city before pursuing further studies in Paris with Michele Carafa. He founded a touring opera company in Paris, but returned to Italy after it failed. He began working as a conductor at the Teatro Comunale in Reggio Emilia where his first opera, "Il solitario", premiered on 29 March 1841. His third opera, "Dirce" (1843),