Ben-Hur (1959 film) and the 2nd best American epic film in the AFI's 10 Top 10. In 2004, the National Film Preservation Board selected "Ben-Hur" for preservation by the National Film Registry of the Library of Congress for being a "culturally, historically, or aesthetically significant" motion picture. In AD 26, Judah Ben-Hur (Charlton Heston) is a wealthy prince and merchant in Jerusalem, who lives with his mother, Miriam (Martha Scott); his sister, Tirzah (Cathy O'Donnell); and their female servant Amrah (Stella Vitelleschi). The family's loyal slave, the merchant Simonides (Sam Jaffe), pays a visit with his daughter, Esther (Haya Harareet). Judah and Esther
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the