Zulu people of 1878, envoys of the British crown delivered an ultimatum to 11 chiefs representing the then-current king of the Zulu empire, Cetshwayo. Under the British terms delivered to the Zulu, Cetshwayo would have been required to disband his army and accept British sovereignty. Cetshwayo refused, and war between the Zulus and African contingents of the British crown began on January 12th, 1879. Despite an early victory for the Zulus at the Battle of Isandlwana on the 22nd of January, the British fought back and won the Battle at Rorke's Drift, and definitively defeated the Zulu army by July at the
Zulu Records in a similar fashion, as Zulu Records. Zulu frequently hosts free in-store performances which have included Julie Doiron, Billy Bragg, Dean Wareham, Chad Vangaalen, The XX, Kurt Vile, Lou Barlow, Kid Koala, Jay Reatard, Grouper, José González, Superchunk, Hawksley Workman, The War on Drugs, Rodriguez, Jonathan Richman, Yo La Tengo and Frog Eyes among others. In 2011, Zulu Records began selling DVDs and Blu-rays in partnership with Videomatica video store. Zulu Records has often been called the birthplace of the indie rock genre "Cuddlecore" as the term was coined by long term employee and local indie music hero Nicolas Bragg,