Cathay Cathay Cathay () is an alternative historical name for China in English. During the early modern period Europeans thought of "Cathay" as a completely separate and distinct culture from China. As knowledge of East Asia increased, Cathay came to be seen as the same nation as China and the term '"Cathay" became a poetic name for the nation. The name "Cathay" originates from the word Khitan (), the name of a nomadic people who founded the Liao Empire which ruled much of today's Northern China from 907 to 1125, and who later migrated west after they were overthrown by the
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On