Casablanca (film) misquotation. One of the lines most closely associated with the film—"Play it again, Sam"—is inaccurate. When Ilsa first enters the Café Americain, she spots Sam and asks him to "Play it once, Sam, for old times' sake." After he feigns ignorance, she responds, "Play it, Sam. Play 'As Time Goes By'." Later that night, alone with Sam, Rick says, "You played it for her, you can play it for me," and "If she can stand it, I can! Play it!" Rick's toast to Ilsa, "Here's looking at you, kid", used four times, was not written into the draft screenplays, but
Play It Again, Sam (film) Play It Again, Sam (film) Play It Again, Sam is a 1972 film written by and starring Woody Allen, based on his 1969 Broadway play. The film was directed by Herbert Ross, which is unusual for Allen, who usually directs his own written work. The film is about a recently divorced film critic, Allan Felix, who is urged to begin dating again by his best friend and his best friend's wife. Allan identifies with the movie "Casablanca" and the character Rick Blaine as played by Humphrey Bogart. The film is liberally sprinkled with clips from the movie and ghost-like appearances