Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera ("Goodmorning Life"), which ran from September 1993 until its cancellation in June 2006 due to low ratings. Mega Channel began producing soap operas in 1990 with the prime time serial "I Dipsa" ("The Thirst"), which ran for 102 episodes. Other daytime soaps have included "Paralliloi dromoi" (1992–1994) and its successor "Haravgi" ("Daylight", 1994–1995), both of which were cancelled due to low viewership; as well as the serials "Apagorevmeni Agapi" ("Forbidden Love"), which ran from 1998 to 2006; "Gia mia thesi ston Ilio" ("A Spot Under the Sun"), which ran from 1998 to 2002; "Filodoxies" ("Expectations"), which ran from 2002 to