Italian fashion Miu (founded and directed by Miuccia Prada), Philosophy (directed by Lorenzo Serafini), Emilio Pucci, Simonetta Ravizza, Mila Schon and Twin-set by Simona Barbieri whilst the most important luxury houses which focus only on menswear and accessories for men are Brioni, Canali, Caruso, Corneliani, Lardini, MP Massimo Piombo, Stefano Ricci, Ermenegildo Zegna (directed by Alessandro Sartori) and Pal Zileri (created by Rocco Iannone). A few Italian designers head some important fashion brands outside Italy. Riccardo Tisci had been working for French luxury house Givenchy for twelve years until 2017 and in 2018 was named new Burberry creative director, Maria Grazia Chiuri
History of Italian fashion with Versace, Armani, and Dolce & Gabbana opening up their first boutiques there. Until the 1970s, Italian fashion primarily served the wealthy, similar to "haute couture" in France. In the 1970s and 1980s, Italian fashion started to concentrate on ready-to-wear clothes, such as jeans, sweaters, and miniskirts. Milan had more affordable styles for shoppers, and Florence was no longer considered the fashion capital of Italy. New clothing labels, such as Miu Miu and Geox, started to appear worldwide in the 1990s. Many celebrities, such as Beyoncé, Axl Rose, Elton John, Naomi Campbell, Elizabeth Hurley, Lady Gaga, Victoria Beckham, Madonna, Britney