Italian design Italian furniture include Zanussi's rigorous, creative and streamlined washing machines and fridges, the "New Tone" sofas by Atrium, and most famously the innovative post-modern bookcase, made by Ettore Sottsass for the Memphis Group in 1981, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". The bookcase became a huge cultural icon and design event of the 1980s. Modern Italian design has changed the meaning of style and elegance and many interior designers use Italian or Italian inspired pieces in their work. Stunning examples are found in the ranges by Slide Designs, Belta Frajumar and Lumen
Ettore Sottsass to do any more consumerist products, because it was clear that the consumerist attitude was quite dangerous." As a result, his work from the late 1960s to the 1970s was defined by experimental collaborations with younger designers such as Superstudio and Archizoom Associati, and association with the Radical movement, culminating in the foundation of Memphis at the turn of the decade. In 1970s he designed the modular office equipment "Synthesis 45". Sottsass and Fernanda Pivano divorced in 1970, and in 1976 Sottsass married Barbara Radice, an art critic and journalist. When Roberto Olivetti succeeded as head of the company, he