Coronation Street in 1979. In 1982, the arrival of Channel 4, and its edgy new soap opera "Brookside", was one of the biggest changes for "Coronation Street". Unlike "Coronation Street", which had a very nostalgic view of working-class life, "Brookside" brought together working and middle-class families in a more contemporary environment. The dialogue often included expletives and the stories were more hard-hitting, and of the current Zeitgeist. Whereas stories at this time in "Coronation Street" were largely about family affairs, "Brookside" concentrated on social affairs such as industrial action, unemployment, and the black market. The BBC also introduced a new prime time
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the