Cathay 1513), they started calling the country by the name used in South and South-East Asia. It was not immediately clear to the Europeans whether this "China" is the same country as "Cathay" known from Marco Polo. Therefore, it would not be uncommon for 16th-century maps to apply the label "China" just to the coastal region already well known to the Europeans (e.g., just Guangdong on Abraham Ortelius' 1570 map), and to place the mysterious Cathay somewhere inland. It was a small group of Jesuits, led by Matteo Ricci who, being able both to travel throughout China and to read, learned
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On