Cleveland of Alan Freed − the Cleveland disc jockey credited with first using and popularizing the term "rock and roll" to describe the music genre. News/talk station WHK was one of the first radio stations to broadcast in the United States and the first in Ohio; its former sister station, rock station WMMS, dominated Cleveland radio in the 1970s and 1980s and was at that time one of the highest rated radio stations in the country. In 1972, WMMS program director Billy Bass coined the phrase "The Rock and Roll Capital of the World" to describe Cleveland. In 1987, "Playboy" named
The Rock and Roll Trio didn't matter, a hit record would make us rich." It was at this time that the Burnettes and Burlison formally adopted the name of the Rock and Roll Trio. This was something of a compromise, which was reached after Johnny's suggestion of the Burnette Brothers had been countered by Burlison's suggestion of the Burlison Brothers. They had already rejected the name, the Rock and Roll Boys from Memphis. Jerome also set up a corporation called Pajad (PA-ul, J-ohnny A-nd D-orsey) Enterprises in which the proceeds of their earnings were to be split equally for five years. Jerome placed the boys