Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Joseph (fashion brand) Joseph (fashion brand) Joseph is a fashion brand and retail chain that was established in London by Moroccan entrepreneur Joseph Ettedgui and his family in 1972. The Joseph brand grew from a small shop attached to a hairdressing salon in King's Road, Chelsea, owned by Casablanca-born Joseph Ettedgui and his brothers Maurice and Franklin, to more than 20 London stores, with eight additional outlets in New York City and Paris plus stores in Leeds and Manchester. Joseph Ettedgui’s love of fashion meant the brothers began displaying designer clothes in their hair salon in the 1960s, including the work of pioneering