Italy world. Also, the fashion magazine Vogue Italia, is considered one of the most prestigious fashion magazines in the world. Italy is also prominent in the field of design, notably interior design, architectural design, industrial design and urban design. The country has produced some well-known furniture designers, such as Gio Ponti and Ettore Sottsass, and Italian phrases such as ""Bel Disegno"" and ""Linea Italiana"" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore
Studio Alchimia Studio Alchimia Studio Alchimia was a neomodern radical design group founded in Milan in 1976 by Alessandro Guerriero with the stated mission of "materializing a non-existent thing into being." Studio Alchimia was an interdisciplinary and multiform group whose activities included seminars, production of experimental video, clothing design, theatrical set design, product design, decorative arts, performance art, and architecture. Alchimia presented their first group of furniture in the exhibition "Bau.Haus uno" in 1978. "Bau.Haus uno" included work by Ettore Sottsass Jr., Alessandro Mendini, Andrea Branzi, Trix & Robert Haussmann, UFO, Michele De Lucchi and Paola Navone. Alchimia's 1980 exhibition "Bad.haus due"