Max Mara to the Forbes Rich List of 2005, Maramotti was one of the world's richest men with a fortune of US$2.1 billion. He died in Albinea, Italy on January 12, 2005. Maramotti's two sons and daughter, Luigi, Ignazio and Ludovica, followed him into the business; Luigi Maramotti is chairman of the company. After his death, according to Maramotti's will, a large and important collection of contemporary art from Europe and America was made open to the public. Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille
Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence