Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine those of his homeland and seems to indicate that viticulture had long been present in this area. The reasons for planting Rhineland were to cater to the growing demand of Roman soldiers along the "Limes Germanicus" (German frontier) and the high costs associated with importing wine from Rome, Spain or Bordeaux. The Romans briefly considered building a canal that would link the Saône and Mosel rivers in order to facilitate waterway trading. The alternative was to drink what Tacitus described as an inferior beer-like beverage. Beer was apparently enjoyed by some Roman legionaries. For instance, among the Vindolanda tablets (from