The First Hundred Years and fewer still watched during the afternoon. The series was replaced with the television version of "Guiding Light", which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account). The First Hundred Years The First Hundred Years is the first ongoing TV soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952. A previous daytime drama on NBC, "These Are My Children", aired in 1949 but only lasted one month, and NBC's "Hawkins
Soap Opera Digest had up to 1.4 million subscribers. In 1980, Network Publishing Corporation purchased the magazine from Shapiro, who went on to found "Soap Opera Update". Rupert Murdoch's News Corporation bought the magazine from Gerry M. Ritterman in 1989. Ritterman had owned "Soap Opera Digest" for three years before selling it to Murdoch Magazines; Ritterman earned more than $50 million from his share of the $70 million purchase price. According to Ritterman, he'd purchased the magazine at 750,000 subscribers and sold it at 1.3 million. Murdoch sold Soap Opera Digest to K-III Communications in 1991. K-III was renamed Primedia in 1997, and