Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
London Bridge (TV series) London Bridge (TV series) London Bridge is a British television drama/soap opera made by Carlton for ITV and shown in the London region. It ran from 15 February 1996 to 31 March 1999. It featured many actors who have gone on to star in bigger TV shows, including "Bad Girls" actresses Simone Lahbib and Mandana Jones and "No Angels " star Sunetra Sarker. "London Bridge" revolved around a restaurant, SE1, and the neighbouring block of flats. It started out as a late-night drama which ran for 26 episodes in 1996, before returning as a twice-weekly soap opera later that year.