Max Mara Co. (the trendy, youth division), and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for "The Independent". As of July 17, 2013, Jennifer Garner is the first celebrity spokesperson for Max Mara. Starting in September 2013, the campaign appears in "Vogue", "Harper's Bazaar", "Elle", "W", "InStyle", "The New York Times", and the "International Herald Tribune". Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. Maramotti was educated in Rome and received a law degree from the University of Parma. According
Italian fashion the most fashionable in Europe). After a decline in the 17th to mid-20th century, the nation returned to being a leading nation in fashion, and Florence was Italy's fashion capital in the 50s and 60s from the very first high fashion parade at the Sala Bianca of the Pitti Palace in 1951 with names such as Emilio Schuberth, Emilio Pucci, Sorelle Fontana, Simonetta, Mila Schön, Fausto Sarli, whilst Milan led the way in the 70s and 80s, with then-new labels, such as Armani, Enrico Coveri, Dolce & Gabbana, Gianfranco Ferré, Romeo Gigli, Krizia, Missoni, Moschino, Luciano Soprani, Trussardi and Versace