Ben-Hur (1959 film) scenes if the first unit slowed down. Actresses Martha Scott and Cathy O'Donnell spent almost the entire month of November 1958 in full leprosy make-up and costumes so that Wyler could shoot "leper scenes" when other shots didn't go well. Wyler was unhappy with Heston's performances, feeling they did not make Judah Ben-Hur a plausible character, and Heston had to reshoot "I'm a Jew" 16 times. Shooting took nine months, which included three months for the chariot race scene alone. Principal photography ended on January 7, 1959, with filming of the crucifixion scene, which took four days to shoot. Italy
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the