Cathay language, the word Cathay was sometimes used for China, although increasingly only in a poetic sense, until the 19th century when it was completely replaced by "China". A person from Cathay (i.e., a Chinese person) was also written in English as a Cathayan or a Cataian. However the terms "China" and "Cathay" have histories of approximately equal length in English. The term is still used poetically. Cathay is more prevalent as proper noun in names, such as Cathay Pacific Airways or Cathay Hotel. The flagship airline of Hong Kong is called as such because the founders envisioned that one day,
Cathay Organisation Cinema at City Square in Johor Bahru, Malaysia in 2000. Over in Singapore, Cathay received license from the Singapore Broadcasting Authority to operate video-on demand service in Singapore from June 2001. The company also launched its automated phone booking system for movie tickets while Cathay Cineplex Cineleisure Orchard underwent a facelift. Cathay Cineplexes became the first cineplex operator in Singapore to achieve ISO 9002 certification. That same year, the Cathay Building on Handy Road closed for re-development. The following year, Cathay Cineplexes launched it e-Ticketing facility on its website for customers to purchase movie tickets online. Cathay Bowl opened 24