Cathay the airline would cross the Pacific Ocean from China. Cathay Bank is a bank with multiple branches throughout the United States and overseas. Cathay Cineplex is a cinema operator in Singapore. Cathay Cathay () is an alternative historical name for China in English. During the early modern period Europeans thought of "Cathay" as a completely separate and distinct culture from China. As knowledge of East Asia increased, Cathay came to be seen as the same nation as China and the term '"Cathay" became a poetic name for the nation. The name "Cathay" originates from the word Khitan (), the name
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On