Cathay Pacific is reciprocally one of the major shareholders of Air China. On 6 November 2017, Qatar Airways acquired a 9.6% shareholding of Cathay Pacific, becoming its 3rd largest shareholder. Cathay Pacific is the world's tenth largest airline measured in terms of sales, and fourteenth largest measured in terms of market capitalisation. In 2010, Cathay Pacific became the world's largest international cargo airline, along with main hub Hong Kong International Airport as the world's busiest airport in terms of cargo traffic. It is one of the founding members of the Oneworld alliance. Cathay Pacific's subsidiary Cathay Dragon is an affiliate member of
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On