Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Lauro the coastal town of Sorrento is named in his honour. Achille Lauro Achille Lauro (; 16 June 1887 – 15 November 1982) was an Italian businessman and politician. Born the fifth of six children of the shipowner Gioacchino and of Laura Cafiero, he was on his part the shipowner and founder of the "Flotta Lauro", one of the most powerful Italian fleets of all time and one of the major fortunes in the south of Italy, in addition to the owner of a true financial empire created by himself. A determining fact in marking the force of his activities was