Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Scappino (fashion house) Scappino (fashion house) Scappino () is an Italian luxury fashion house created in 1914 by Domenico Scappino in Turin, Italy, specializing in silk products like ready-to-wear, ties, shoes, watches, jewellery, accessories, sunglasses, and fragrances. It is known as one of the best fine silk producers in the world. Scappino was founded in 1914 in Turin, when World War I started. Within few years the brand started getting recognized in Europe, eventually opening boutiques across the continent. During the 1930s, the Prince of Piemont, Umberto II, designated Scappino as the official supplier of the Royal House. The company later expanded operations