Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Valentino (fashion house) Valentino (fashion house) Valentino SpA is an Italian clothing company founded in 1960 by Valentino Garavani and part of Valentino Fashion Group, which in turn is owned by the State of Qatar through Mayhoola for Investments S.P.C. Since October 2008, the creative director is Pier Paolo Piccioli. Alessandra Facchinetti was Valentino's creative designer from 2007 to 2008. Valentino is headquartered in Milan, while the creative direction is in Rome. Valentino was founded in 1960 when Garavani opened a fashion house on Via Condotti in Rome, Italy with the backing of his father and his father's associate Giancarlo Giammetti. Valentino's international