Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
No Soap, Radio (TV series) in these "hotel rooms" with no seeming connection to the main plot. No Soap, Radio (TV series) No Soap, Radio is an American sitcom and sketch comedy that aired on ABC on Thursdays from April 15 until May 13, 1982. Five episodes were broadcast, although a further eight were made. The five episodes also appeared on the BBC, where the deletion of commercial breaks gave the show an even more rapid-fire look. The title is taken from a 1950s prank where "no soap radio" is given as a non-sequitur punchline to a joke. Overall, the plots of "No Soap, Radio"