Miuccia Prada launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi,
Italian fashion Renato Balestra and Gattinoni. Today, Milan and Rome are Italy's fashion capitals, and are major international centres for fashion design, competing with other cities such as Tokyo, Los Angeles, London, Paris and New York. Also, other cities such as Venice, Florence, Naples, Vicenza, Bologna, Genoa and Turin are important centres. The country's main shopping districts are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele (Milan), Via dei Condotti (Rome), and Via de' Tornabuoni (Florence). Italian fashion is dominated by Milan, Rome, and to a lesser extent, Florence, with the former two being included in the top 30 fashion