History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
History of Italian fashion Spears, Rihanna, Alexandra Burke, Christina Aguilera, and even Diana, Princess of Wales, were clients of Italian fashion designers. Milan and Rome are important internationally in the fashion industry, along with Tokyo, Los Angeles, London, Paris and New York. Venice, Florence, Naples, Bologna, Genoa, and Turin are other important centers of fashion. Italy's main shopping districts are the Via Montenapoleone fashion district in Milan, the "Galleria Vittorio Emanuele" in Milan, "Via dei Condotti" in Rome, "Via de' Tornabuoni" in Florence, and "Chiaia" in Naples. History of Italian fashion The history of Italian fashion is a chronological record of the events and