Max Mara Co. (the trendy, youth division), and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for "The Independent". As of July 17, 2013, Jennifer Garner is the first celebrity spokesperson for Max Mara. Starting in September 2013, the campaign appears in "Vogue", "Harper's Bazaar", "Elle", "W", "InStyle", "The New York Times", and the "International Herald Tribune". Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. Maramotti was educated in Rome and received a law degree from the University of Parma. According
Italian fashion are held are Milan's Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others. Another prominent platform for men's collections and new projects in fashion industry is Pitti Immagine in Florence at the Fortezza da Basso, held twice a year a few days before the Milanese man's fashion week. Italian fashion Italy is one of the leading countries in fashion design, alongside others such as France, United States and United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention