Italian fashion capitals of the world. Nonetheless, there are numerous other cities which play an important role in Italian fashion. In 2014, Milan was regarded as the world fashion capital (based upon frequency of mention in global media outlets), even surpassing New York, Paris, Rome and London. In 2011, Milan was ranked #4, behind London, New York, and Paris. Many of the major Italian fashion brands, such as Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. International fashion labels also operate shops in Milan, including an Abercrombie
Helmut Lang (fashion brand) store. In New York City, a temporary 'pop-up shop' opened in mid-December 2007, while the company is apparently looking for a larger location in the Meatpacking District. May 8, 2008 saw the opening of a Helmut Lang outlet store at Woodbury Common Premium Outlets in New York, however this store has since closed. Three different perfumes were associated with the Helmut Lang label, produced in cooperation with Procter & Gamble, all of which were discontinued with the closing of the original brand in 2005. Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut