Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Estelle Chen Choi. In December, she was in an editorial for "SKP Magazine". In January 2015, she walked for La Parla Atelier, the brand's first ever couture collection. In February, she advertised swimsuit brand Mikoh, filmed by Tim Mckenna in Bora Bora and in March ready-to-wear brand Luxe Deluxe. Her breakout was during the F/W 15 fashion weeks, in March 2015, when she walked the runway for Nehera, Kenzo, LOEWE, , Louis Vuitton and Miu Miu. In May, she walked the Dior Resort 2016 fashion show. She covered the June edition of "Vogue Italia Beauty", photographed by Miles Aldridge. That same month,