Ben-Hur: A Tale of the Christ viewed "Ben-Hur" within the context of Wallace's own life. Historian Victor Davis Hanson argues that the novel drew from Wallace's experiences as a division commander during the American Civil War under General Ulysses S. Grant. Hanson compares Wallace's real-life experience in battle, battle tactics, combat leadership, and jealousies among American Civil War military commanders to those of Wallace's fictional character of Judah, whose unintentional injury to a high-ranking military commander leads to further tragedy and suffering for the Ben-Hur family. Wallace made some controversial command decisions, and he delayed in arriving on the battlefield during the first day of the
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in