Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Names of the Greeks region named Graea, and Pausanias mentions that the ancient city of Tanagra was for a time called Graea, adding that "no one knows where this Graia really was; Aristotle thought it was near Oropus, further east on the same coast as Delion." Busolt claimed that the name was given by the Romans originally to the Greek colonists from Graea who helped to found Cumae the important city in southern Italy where the Latins first encountered the Greeks and then to all Greeks. According to Rene Olivier, in the French language the word "grec" ("Greek") is sometimes also used as an