Cathay "Pratica della mercatura", a guide about trade in China, a country he called "Cathay", noting the size of Khanbaliq (modern Beijing) and how merchants could exchange silver for Chinese paper money that could be used to buy luxury items such as silk. Words related to Khitay are still used in many Turkic and Slavic languages to refer to China. However, its use by Turkic speakers within China, such as the Uyghurs, is considered pejorative by the Chinese authority who had tried to ban it. As European and Arab travelers started reaching the Mongol Empire, they described the Mongol-controlled Northern China
Cathay Organisation kiosk at Cathay Cineplex Orchard lobby and also introduced SMS ticketing. The following year, the historical Chinatown Majestic Theatre was converted into a shopping centre. Cathay opened The Majestic in February. Mega Pavilion Cineplex at Bukit Jambul in Malaysia went through a facelift. At the same time, in Singapore, EZ-Link payment was introduced at Cathay Cineplex Orchard and Cathay Bowl providing an alternative payment for customers. That same year, Cathay Cineplex launched Singapore's 1st Digital Cinema. Cathay Cineplexes became the first to introduce commercial films in digital format in Singapore. It also opened three more halls at Orchard and became