Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Italian fashion are held are Milan's Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others. Another prominent platform for men's collections and new projects in fashion industry is Pitti Immagine in Florence at the Fortezza da Basso, held twice a year a few days before the Milanese man's fashion week. Italian fashion Italy is one of the leading countries in fashion design, alongside others such as France, United States and United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention