Origins of rock and roll "Rock and Roll" Harris. These songs were generally classed as "race music" or, from the late 1940s, "rhythm and blues", and were barely known by mainstream white audiences. However, in 1951, Cleveland disc jockey Alan Freed began broadcasting rhythm, blues, and country music for a multi-racial audience. Freed, familiar with the music of earlier decades, used the phrase rock and roll to describe the music he aired over station WJW (850 AM); its use also is credited to Freed's sponsor, record store owner Leo Mintz, who encouraged Freed to play the music on the radio. Originally Freed used the name
Origins of rock and roll well established in blues music but were new to the radio airwaves. After the success of "Good Rocking Tonight", many other R&B artists used similar titles through the late 1940s. At least two different songs with the title "Rock and Roll" were recorded in the late 1940s: by Paul Bascomb in 1947 and Wild Bill Moore in 1948. In May 1948, Savoy Records advertised "Robbie-Dobey Boogie" by Brownie McGhee with the tagline "It jumps, it's made, it rocks, it rolls." Another record where the phrase was repeated throughout the song was "Rock and Roll Blues", recorded in 1949 by Erline