Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera shows in Finland are YLE shows "Uusi päivä" (which has aired since 2009) and "Kotikatu" (which ran from 1995 to 2012), however these programs do not adhere to a five-episode-a-week schedule. With the advent of internet television and mobile phones, several soap operas have also been produced specifically for these platforms, including "", a spin-off of the established "EastEnders". For those produced only for the mobile phone, episodes may generally consist of about six or seven pictures and accompanying text. On September 13, 2011, TG4 launched a new 10-part online series titled, "Na Rúin" (an Internet spin-off of "Ros na