Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Milly (fashion brand) and childrenswear. Retailers include Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, and Harrods. MILLY has a flagship store on Madison Avenue, New York. MILLY has other boutique stores in Dubai, Kuwait, and Doha. Milly (fashion brand) MILLY is an American fashion company specializing in women’s clothing that was founded by fashion designer Michelle Smith. The company is based in New York City and retails worldwide in department stores, via its own boutiques and online. Michelle Smith won a scholarship to Moore College of Art and Design to study fashion illustration during high school, moving on to New York’s Fashion