Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Names of the Greeks the terminology at that time, but it became popular in the second half of the 20th century. The "Byzantines" did not only refer to themselves as "Rhomaioi" in order to retain both their Roman citizenship and their ancient Hellenic heritage. In fact, the overwhelming majority of the "Byzantines" themselves were very conscious of their uninterrupted continuity with the ancient Greeks. Even though the ancient Greeks were not Christians, the "Byzantines" still regarded them as their ancestors. A common substitute for the term "Hellene" other than "Rhomaios" was the term "Graikos" (Γραικός). This term was used often by the "Byzantines" (along