Santa Claus much to Odin, the old blue-hooded, cloaked, white-bearded Giftbringer of the north, who rode the midwinter sky on his eight-footed steed Sleipnir, visiting his people with gifts. […] Odin, transformed into Father Christmas, then Santa Claus, prospered with St Nicholas and the Christchild, became a leading player on the Christmas stage." In Finland Santa Claus is called Joulupukki (direct translation 'Christmas Goat'). Pre-modern representations of the gift-giver from Church history and folklore, notably St Nicholas (known in Dutch as Sinterklaas), merged with the English character Father Christmas to create the character known to Americans and the rest of the English-speaking
Santa Claus 20th century. The image of Santa Claus as a benevolent character became reinforced with its association with charity and philanthropy, particularly by organizations such as the Salvation Army. Volunteers dressed as Santa Claus typically became part of fundraising drives to aid needy families at Christmas time. In 1937, Charles W. Howard, who played Santa Claus in department stores and parades, established the Charles W. Howard Santa School, the oldest continuously-run such school in the world. In some images from the early 20th century, Santa was depicted as personally making his toys by hand in a small workshop like a craftsman.