Rhodesia (region) was first used to refer to the region by white settlers in the 1890s who informally named their new home after Cecil Rhodes, the Company's founder and managing director. It was used in newspapers from 1891 and was made official by the Company in 1895. To confuse matters, Southern Rhodesia, which became a self-governing colony of the United Kingdom in 1923, referred to itself simply as "Rhodesia" from 1964 to 1979, and in 1965 unilaterally declared independence under that name. It thereafter briefly renamed itself "Zimbabwe Rhodesia" in 1979. The usage of the term Rhodesia to refer to the historical
Rhodesia "Rhodesia Herald" in Salisbury and "The Chronicle" in Bulawayo. Following UDI, in 1976, the state-run Rhodesian Broadcasting Corporation (RBC) took over the privately owned Rhodesian Television (RTV) service, in which it had previously acquired a 51 per cent stake. Among the news magazines published in Rhodesia under UDI were the "Illustrated Life Rhodesia", while "The Valiant Years" by Beryl Salt told the history of Rhodesia from 1890 to 1978 entirely through the medium of facsimile reproduction of articles and headlines from Rhodesian newspapers. Since Rhodesia was a former colony of the United Kingdom, all of the sports that were born