Orson Welles "First Person Singular", with the formula that Welles would play the lead in each show. Some months later the show was called "The Mercury Theatre on the Air". The weekly hour-long show presented radio plays based on classic literary works, with original music composed and conducted by Bernard Herrmann. The Mercury Theatre's radio adaptation of "The War of the Worlds" by H. G. Wells October 30, 1938, brought Welles instant fame. The combination of the news bulletin form of the performance with the between-breaks dial spinning habits of listeners was later reported to have created widespread confusion among listeners who
The Mercury Theatre on the Air October 30, 1938 and is one of the most famous broadcasts in the history of radio due to the panic which it accidentally caused, after which the Campbell Soup Company signed on as sponsor. "The Mercury Theatre on the Air" made its last broadcast December 4, 1938, and "The Campbell Playhouse" began December 9, 1938. After the theatrical successes of the Mercury Theatre, CBS Radio invited Orson Welles to create a summer show for 13 weeks. The series began July 11, 1938, initially titled "First Person Singular", with the formula that Welles would play the lead in each show. Some