Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
Ariella Fashion House Ariella Fashion House Ariella is a British fashion brand of cocktail, evening and special occasion wear founded in 1966. Ariella designs, manufactures, wholesales and retails women’s fashion. Ariella sells under their own labels - retail label Ariella London and designer label Ariella Couture, as well as under clients’ labels. In April 2015 Ariella opened its flagship store in Brent Cross Shopping Centre. Ariella started trading in Carnaby Street, founded by two brothers, Aristos and Achilleas Constantinou. It designed, manufactured and retailed its own designs, expanding to 11 retail outlets in London, as well as franchise stores in Switzerland and USA.