CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera mid- to late 1970s. "Pobol y Cwm" was briefly shown in the rest of the UK in 1994 on BBC2, with English subtitles; it is consistently the most watched programme each week on S4C. Daytime soap operas were non-existent until the 1970s because there was virtually no daytime television in the UK. ITV introduced "General Hospital", which later moved to a prime time slot. In 1980, Scottish Television debuted "Take the High Road", which lasted for over twenty years. Later, daytime slots were filled with an influx of Australian soap operas such as "The Sullivans" (aired on ITV from 1977),