Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
THEO (fashion brand) for MBKFD (Ukraine’s biannual international fashion week) promo campaign. Having started the press portfolio with star names, the brand keeps the pace creating four full collections a year and initiates art projects in collaboration with artists from all fields ("Song Book" and "THEObsession") <br>- 2014 - Theo Dekan and Oksana Denis launch the brand. - 28 March 2015 – a debut Fall-Winter 2015/16 collection at Mercedes-Benz Fashion Days is presented - March 2015 - THEO launches an art project “THE SONG BOOK” in collaboration with Olga Yanul, a stylist and creative director, model - Zen @ModelWerk, photographer - Arcin Sagdic.