Sabena invited Belgian fashion designer Olivier Strelli to create a new range of uniforms for its cabin crews. A new name, Sabena World Airlines, and colours were introduced for the 1990s. The new livery had an overall white colour and the white circle tail logo in blue on the fin. A large "Sabena" title covered the fuselage in light blue and the name "Belgian World Airlines" was at times just visible, though the title was also painted on the fuselage in small, clear letters. The 1990s saw further fleet type renewal: the DC-10-30s were replaced with twin-engined Airbus A330 and the
Sun Country Airlines DC-10 in early 2001. In June 1999, the management of Sun Country launched a transformation from a charter carrier into a scheduled airline. New service from Minneapolis and Milwaukee began to destinations including Los Angeles, Seattle, Detroit, Washington, D.C. and Phoenix. The airline also started a frequent flyer program, Smile Awards. In 2001, Sun Country began to replace its entire fleet with Boeing 737 aircraft. As Sun Country reinvented itself, heavy competition from local incumbent carrier Northwest Airlines and the September 11 attacks caused a sharp decrease of traffic and revenue. The airline was losing large amounts of money by