History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
Iceberg (fashion house) fashionable sportswear, later expanding into leatherwear and jeans. Their products have been worn by Pamela Anderson, Paris Hilton, Lil Flip, Lil Bill, Lil' Kim and Mischa Barton. Lil Flip references Iceberg clothing in many of his songs. In July 2011 the company collection was presented at the catwalk of The Brandery fashion show in Barcelona. Iceberg (fashion house) Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women’s and men's' 'prêt-a-porter", accessories, fragrances and childrenswear. It is part of the Gilmar Group, founded in 1962. Its headquarters are in