Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Helmut Lang (fashion brand) Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang (born 10 March 1956) in 1986. The Helmut Lang brand still exists today, but has been carried on without Lang's involvement since 2005. Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique there in 1979 at the age of 23. His clothes were fairly successful in his native Austria, and, after presenting his work as part of an exhibition titled "l'Apocalypse Joyeuse" at the Centre Pompidou in Paris, initiated by the Austrian government,