Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Cushnie (fashion house) The brand also opened its first brick and mortar location in collaboration with the Council of Fashion Designers of America, in a temporary "Retail Lab" space in the Cadillac showroom in TriBeCa, New York City. After the February 2018 New York Fashion Week, in which Cushnie et Ochs presented its tenth anniversary collection, the brand announced that Ochs would be leaving the company. Cushnie (fashion house) Cushnie (formerly known as Cushnie et Ochs) is an American fashion house founded in 2008 by Carly Cushnie and Michelle Ochs, upon their graduation from Parsons School of Design. Their signature looks are clean,