Opuntia demand is making cultivation of the insect an attractive opportunity in other regions, such as in Mexico, where cochineal production had declined again owing to the numerous natural enemies of the scale insect. Apart from cochineal, the red dye betanin can be extracted from some "Opuntia" plants themselves. Fluid ("cactus juice") extracted from "Opuntia" pads and stems, especially "O. ficus-indica", is one of the most commonly used additives in earthen plaster. The flesh ("mucilage") of the cactus has been found to purify water. A project at the University of South Florida is investigating its potential for low-cost, large-scale water purification.
Opuntia ficus-indica the Mediterranean basin. Under those hedges and adjacent areas soil physical properties, nitrogen and organic matter are considerably improved. Structural stability of the soil is enhanced, runoff and erosion are reduced, while water storage capacity and permeability is enhanced. Prickly pear plantations also have a positive impact on plant growth of other species by improving severe environmental conditions which facilitate colonization and development of herbaceous species. Opuntia ficus-indica is being advantageously used in Tunisia and Algeria to slow and direct sand movement and enhance the restoration of vegetative cover, minimizing deterioration of built terraces with its deep and strong rooting