Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
IRFE (fashion house) IRFE (fashion house) IRFE - French fashion house from the beginning of the 20th century. The name comes from the first letters of the founders - Felix Yussoupov and Irina Romanova. Founded in Paris in 1924, it occupied the entire ground floor, and later the first floor, of a house located at 10 rue Duphot. Almost the entire staff consisted of a couple of friends of the Yussoupov and other Russian immigrants. As models, there were not only girls especially hired for this purpose, but also Irina Alexandrovna with some of her friends. The presentation of the first collection was