Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
Scappino (fashion house) Scappino (fashion house) Scappino () is an Italian luxury fashion house created in 1914 by Domenico Scappino in Turin, Italy, specializing in silk products like ready-to-wear, ties, shoes, watches, jewellery, accessories, sunglasses, and fragrances. It is known as one of the best fine silk producers in the world. Scappino was founded in 1914 in Turin, when World War I started. Within few years the brand started getting recognized in Europe, eventually opening boutiques across the continent. During the 1930s, the Prince of Piemont, Umberto II, designated Scappino as the official supplier of the Royal House. The company later expanded operations