Ben-Hur (2016 film) and lasted about five months, finishing in June 2015. "Ben-Hur" premiered on August 9, 2016 in Mexico City and was theatrically released by Paramount Pictures and Metro-Goldwyn-Mayer on August 19, 2016 in the United States in 2D, 3D, RealD 3D, Digital 3D, and IMAX 3D. The film received generally negative reviews and was a box office bomb, grossing $94.1 million worldwide against its $100 million production budget plus a large amount spent on marketing and distribution. A Jewish nobleman, Judah Ben-Hur, and his adopted Roman brother Messala are best friends despite their different origins. Messala enlists in the Roman army
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in