Ben-Hur: A Tale of the Christ is crowned the winner and showered with prizes, claiming his first strike against Rome. Messala is left with a broken body and the loss of his wealth. After the race, Judah Ben-Hur receives a letter from Iras asking him to go to the Roman palace of Idernee. When he arrives, he sees that he has been tricked. Thord, a Saxon hired by Messala, comes to kill Judah. They duel, and Ben-Hur offers Thord 4000 sestertii to let him live. Thord returns to Messala claiming to have killed Judah, so collects money from them both. Supposedly dead, Judah Ben-Hur goes to
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the