Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
No soap radio pass the soap.' The hippo replied, 'No soap, radio.'" Since the short variety of joke is usually thought of beforehand, there are a few commonly used ones. They often involve animals in bathtubs. The joke has become widely known and entered popular culture in other forms, including a shower radio named "No Soap-Radio!" It has been used as the name for rock bands, as well as a short-lived TV sketch comedy show ("No Soap, Radio") starring Steve Guttenberg that aired on ABC in the spring of 1982. No Soap Radio was also the name of a radio commercial production company