Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine lead to quarrels. Seneca the Elder believed that drinking wine magnified the physical and psychological defects of the drinker. Drinking wine in excess was frowned upon and those who imbibed heavily were considered dangerous to society. The Roman politician Cicero frequently labeled his rivals drunkards and a danger to Rome—most notably Mark Antony, who apparently once drank to such excess that he vomited in the Senate. Ancient Rome and wine Ancient Rome played a pivotal role in the history of wine. The earliest influences on the viticulture of the Italian peninsula can be traced to ancient Greeks and the Etruscans.