Italy world. Also, the fashion magazine Vogue Italia, is considered one of the most prestigious fashion magazines in the world. Italy is also prominent in the field of design, notably interior design, architectural design, industrial design and urban design. The country has produced some well-known furniture designers, such as Gio Ponti and Ettore Sottsass, and Italian phrases such as ""Bel Disegno"" and ""Linea Italiana"" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore
Ettore Sottsass plastic portable Valentine typewriter in 1970, Sotsass described the Valentine as "a brio among typewriters." Compared with the typical drab typewriters of the day, the Valentine was more of a design statement item than an office machine. With the rise of new groups (Global tools, Archizoom, Superstudio, UFO, Zzigurat, 9999...) the handmade appeared suddenly as the new game for experimentation, a lot of these new groups playing in this new/old path to renew creation. In October 1980, Sottsass was confronted with two proposals, one from Renzo Brugola, a dear old friend and carpenter, telling him his will "to make something