Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Women's Tales Women's Tales Women's Tales is an ongoing short film series created by fashion brand Miu Miu. Aside from the stipulation that the films use Miu Miu clothing the all female directors are given carte blanche to create their films. Miu Miu has commissioned two films a year since 2011, one for their summer collection and one for the winter collection. Since 2012, all of the winter collection films have had their world premiere at the "Venice Days" section of the Venice International Film Festival. The summer collection films, which typically premiere during the New York Fashion Week in February, are