Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Name of Greece "Graecia" (Greek: ), literally meaning 'the land of the Greeks', which was used by Ancient Romans to denote the area of modern-day Greece. Similarly, the Latin name of the nation was "Graeci", which is the origin of the English name "Greeks". Those names, in turn, trace their origin from "Graecus", the Latin adaptation of the Greek name Γραικός (pl. ), which means 'Greek', but its etymology remains uncertain. It is unclear why the Romans called the country "Graecia" and its people "Graeci", but the Greeks called their land "Hellas" and themselves "Hellenes". Several speculations have been made. William Smith notes