Collezione Maramotti biennial Max Mara Art Prize for Women to a young female artist working in the United Kingdom. Between 2006 and 2016 the winners of the prize were: Margaret Salmon; Hannah Rickards; Andrea Büttner; Laure Prouvost; Corin Sworn; and Emma Hart. Collezione Maramotti The Collezione Maramotti is the private collection of contemporary art of Achille Maramotti, who founded Max Mara. It is housed in the former premises of the company in Reggio Emilia, in Emilia Romagna in central Italy. It contains some two hundred works, and is open to visitors by appointment only. It also organises temporary exhibitions. Among the artists
Italian fashion and opening up and setting up their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French ""Haute Couture"". Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital and replaced by Rome, which grew in importance as high fashion pole in the country thanks to the creations of Valentino, Fendi, Roberto Capucci,