The First Hundred Years and fewer still watched during the afternoon. The series was replaced with the television version of "Guiding Light", which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account). The First Hundred Years The First Hundred Years is the first ongoing TV soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952. A previous daytime drama on NBC, "These Are My Children", aired in 1949 but only lasted one month, and NBC's "Hawkins
Soap opera weekday daytime slots, usually five days a week. Most of the listeners would be housewives.Thus, the shows were aimed at and consumed by a predominantly female audience. The first nationally broadcast radio soap opera was "Clara, Lu, and Em", which aired on the NBC Blue Network at 10:30 p.m. Eastern Time on January 27, 1931. One of the defining features that makes a television program a soap opera, according to Albert Moran, is that form of television that works with a continuous open narrative. While Spanish language telenovelas are sometimes called "soap operas," telenovelas have conflicts that get resolved and