Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Wine fraud wine from its natural or "authentic state". At various points in history, these techniques may be considered "too much" manipulation, more than what a consumer would likely expect, and thus labeled as "fraud". However as these techniques became more common place in the wine industry, they gained an air of acceptability and eventually became just another tool in the winemaker's tool box to help craft good-quality wine. Most techniques of manipulation arose from need. Early wine had many wine faults that caused a wine to spoil quickly. Classical writings from the Greeks and Romans detailed recipes that could cure "sick