Origins of rock and roll "Rock and Roll" Harris. These songs were generally classed as "race music" or, from the late 1940s, "rhythm and blues", and were barely known by mainstream white audiences. However, in 1951, Cleveland disc jockey Alan Freed began broadcasting rhythm, blues, and country music for a multi-racial audience. Freed, familiar with the music of earlier decades, used the phrase rock and roll to describe the music he aired over station WJW (850 AM); its use also is credited to Freed's sponsor, record store owner Leo Mintz, who encouraged Freed to play the music on the radio. Originally Freed used the name
Origins of rock and roll "Moondog" for himself and any concerts or promotions he put on because he used as his regular theme music a piece called "Moondog Symphony" by the street musician Louis "Moondog" Hardin. Hardin subsequently sued Freed on grounds that he was stealing his name, and because Freed was no longer allowed to use the term Moondog, he needed a new catchphrase. After a night of heavy drinking, he and his friends came up with the name "The Rock and Roll Party" because he already was using the phrase "Rock and Roll Session" to describe the music he was playing. As his