Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
National Chamber of Italian Fashion of members ranging from eleven to eighteen. It has the power to the ordinary and extraordinary management of the association. The Presidential Committee consists of the President and four Vice-Presidents of the Executive Council. It deals with the ordinary and in the urgent cases it could substitute the Executive Council. One of the key activities that are organized by the chamber are the fashion event to promote the Italian fashion; among them the famous Milan Fashion Week which was established in 1958 and became one of the world big four fashion weeks alongside New York City, London and Paris. National