Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Beulah (radio and TV series) a week for the first season, doubled the ratings of the original series and pleased the NAACP which was elated to see a historic first: a black woman as the star of a network radio program. McDaniel continued in the role until she became ill in 1952 and was replaced by Lillian Randolph, who was in turn replaced for the 1953–54 radio season by her sister, Amanda Randolph. For most of the radio show's run, the series ran as a 15-minute daily sitcom, a format popular among daytime serials. In 1950, Roland Reed Productions adapted the property into a TV