Ben-Hur: A Tale of the Christ of "Ben-Hur" is considered one of the greatest films ever made and was seen by tens of millions, going on to win a record 11 Academy Awards in 1960, after which the book's sales increased and it surpassed "Gone with the Wind". It was blessed by Pope Leo XIII, the first novel ever to receive such praise. The success of the novel and its stage and film adaptations also helped it to become a popular cultural icon that was used to promote numerous commercial products. The story recounts the adventures of Judah Ben-Hur, a Jewish prince from Jerusalem, who is
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in