CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera weekday daytime slots, usually five days a week. Most of the listeners would be housewives.Thus, the shows were aimed at and consumed by a predominantly female audience. The first nationally broadcast radio soap opera was "Clara, Lu, and Em", which aired on the NBC Blue Network at 10:30 p.m. Eastern Time on January 27, 1931. One of the defining features that makes a television program a soap opera, according to Albert Moran, is that form of television that works with a continuous open narrative. While Spanish language telenovelas are sometimes called "soap operas," telenovelas have conflicts that get resolved and