Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Names of the Greeks the colonists and then for all Greeks; this became the root of all relevant terms in European languages. The Persians used the name "Yaunas" ("Yunans") after the Ionians, a Greek tribe who colonized part of the coasts of western Asia Minor. The term was used later in Hebrew ("Yevanim", ), Arabic, and also by the Turks. The word entered the languages of the Indian subcontinent as the "Yona". A unique form is used in Georgian, where the Greeks are called "Berdzeni" (ბერძენი). By Late Antiquity (c. 3rd–7th century CE), the Greeks referred to themselves as "Graikoi" (, "Greeks") and "Rhomaioi"/"Romioi"