Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap Opera Digest had up to 1.4 million subscribers. In 1980, Network Publishing Corporation purchased the magazine from Shapiro, who went on to found "Soap Opera Update". Rupert Murdoch's News Corporation bought the magazine from Gerry M. Ritterman in 1989. Ritterman had owned "Soap Opera Digest" for three years before selling it to Murdoch Magazines; Ritterman earned more than $50 million from his share of the $70 million purchase price. According to Ritterman, he'd purchased the magazine at 750,000 subscribers and sold it at 1.3 million. Murdoch sold Soap Opera Digest to K-III Communications in 1991. K-III was renamed Primedia in 1997, and