Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera "The Young Doctors" (from 1982), "Sons and Daughters" (from 1983), "A Country Practice" (from 1982), "Richmond Hill" (from 1988 to 1989) and eventually, "Neighbours" was acquired by the BBC in 1986, and "Home and Away" aired on ITV beginning in 1989. These achieved significant levels of popularity; "Neighbours" and "Home and Away" were moved to early-evening slots, helping begin the UK soap opera boom in the late 1980s. The day Channel 4 began operations in 1982 it launched its own soap, the Liverpool-based "Brookside", which would redefine soaps over the next decade. The focus of "Brookside" was different from earlier