Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera 2013 still reportedly achieved significant international sales. Pioneering series "Pukemanu" aired over two years (1971–72) and was the NZBC's first continuing drama. It followed the goings-on of a North Island timber town. "Close to Home" is a New Zealand television soap opera that ran on Television One (Formally NZBC, later becoming Television New Zealand) from 1975 to 1983. At its peak in 1977 nearly one million viewers tuned in twice weekly to watch the series co-created by Michael Noonan and Tony Isaac (who had initially only agreed to make the show on the condition they would get to make "The