Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine the Midi-Pyrénées region. The Midi had abundant indigenous vines that the Romans cultivated, many of which are still being used to produce wine today, including—Duras, Fer, Ondenc and Len de l'El. The location of Bordeaux on the Gironde estuary made it an ideal seaport from which to transport wine along the Atlantic Coast and to the British Isles. It wasn't long before Bordeaux became self-sufficient enough with its own vineyards to export its own wine to Roman soldiers stationed in Britain. In the 1st century AD, Pliny the Elder mentions plantings in Bordeaux, including the Balisca grape (previously known in