Italian fashion of Italian fashion house Roberta di Camerino, which was founded in 1945. The brand is famous for its handbags, and is most notably associated with the creation of the it bag, a form of handbag which is recognisable due to its status symbol. Brands such as Max Mara and United Colors of Benetton, despite being major Italian brands, are not headquartered in Milan, Rome or Florence, yet, the former has its headquarters in Reggio Emilia, and the latter in Ponzano Veneto. Italian holding OTB held by Renzo Rosso, owner of different ready-to-wear brands such as Diesel and also fashion houses
Italian fashion capitals of the world. Nonetheless, there are numerous other cities which play an important role in Italian fashion. In 2014, Milan was regarded as the world fashion capital (based upon frequency of mention in global media outlets), even surpassing New York, Paris, Rome and London. In 2011, Milan was ranked #4, behind London, New York, and Paris. Many of the major Italian fashion brands, such as Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. International fashion labels also operate shops in Milan, including an Abercrombie