Dewlap Dewlap A dewlap is a longitudinal flap of skin that hangs beneath the lower jaw or neck of many vertebrates. While the term is usually used in this specific context, it can also be used to include other structures occurring in the same body area with a similar aspect, such as those caused by a double chin or the submandibular vocal sac of a frog. In a more general manner, the term refers to any pendulous mass of skin, such as a fold of loose skin on an elderly person's neck, or the wattle of a bird. Dewlaps can be
Above the fold the fold. Each company tends to use their own definition of the fold. The BlogHer advertising network, for example, defines the fold as the top 768 pixels of the page. The FoodieBlogRoll advertising network defines the fold as the top 1000 pixels. Newspaper stories that appear below the fold are said to be located "under the fold." Internet search query results appear much in the same way. Many web site optimization efforts may be exerted in an attempt gain the highest "search indexing" or "ranking" placement (as close to first place as possible) for directed term(s) or phrase(s). Using natural