Rhodesia (region) was first used to refer to the region by white settlers in the 1890s who informally named their new home after Cecil Rhodes, the Company's founder and managing director. It was used in newspapers from 1891 and was made official by the Company in 1895. To confuse matters, Southern Rhodesia, which became a self-governing colony of the United Kingdom in 1923, referred to itself simply as "Rhodesia" from 1964 to 1979, and in 1965 unilaterally declared independence under that name. It thereafter briefly renamed itself "Zimbabwe Rhodesia" in 1979. The usage of the term Rhodesia to refer to the historical
Southern Rhodesia which was situated on the Southern Rhodesian side of the Zambezi Gorge. This situation caused some embarrassment for the Zambian government later when it was a "front line state" in support of insurgents into Rhodesia in that its major source of electric power was controlled by the Rhodesian state. With the protectorate of Northern Rhodesia no longer in existence, in 1964 Southern Rhodesia reverted to the name "Rhodesia" (see next section). In 1965, Rhodesia unilaterally declared itself independent under a white-dominated government led by Ian Smith. After a long civil war between the white (until 1979) government and two African