Cathay this period, many cartographers were placing Cathay on the Pacific coast, north of Beijing (Pekin) which was already well-known to Europeans. The borders drawn on some of these maps would first make Cathay the northeastern section of China (e.g. by Gerardus Mercator), or, later, a region separated by China by the Great Wall and possibly some mountains and/or wilderness (as in a by Jodocus Hondius, or a by John Speed). J. J. L. Duyvendak hypothesized that it was the ignorance of the fact that "China" is the mighty "Cathay" of Marco Polo that allowed the Dutch governor of East Indies
Cathay Organisation company also launched a new corporate identity. Cathay Bowl became Singapore's first bowling centre operator to be awarded ISO 9002 certification by the Productivity and Standards Board (PSB). Cathay took a 19% stake in ACEL International Holdings Ltd, which offered educational enrichment programmes and it was renamed Cathay ACEL Pte Ltd. In 1999, Singapore's first bowling alley to offer cosmic bowling was opened by Cathay Bowl; the 24-lane Cathay Bowl at SAFRA Tampines. That same year, Cathay Cineplex Causeway Point opened marking Cathay Cineplexes' first foray into the suburban districts. Entering the new millennium, Cathay opened its five-screen Mega Pavilion