Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
National Chamber of Italian Fashion National Chamber of Italian Fashion The National Chamber of Italian Fashion (Camera Dell Moda) is a non-profit organization, whose purpose is the promotion, coordination of the Italian fashion industry and the training of young Italian designers. It was founded in 1958. It is based in Milan, Via Gerolamo Morone n. 6. It currently represents more than 200 companies operating in various sectors: clothing, accessories, leather goods, footwear, distribution. The Honorary President is Giuseppe Modenese. The governing bodies of the National Chamber of Italian Fashion are the Board of Directors and the Management Committee. The Board is composed of a number