The First Hundred Years and fewer still watched during the afternoon. The series was replaced with the television version of "Guiding Light", which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account). The First Hundred Years The First Hundred Years is the first ongoing TV soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952. A previous daytime drama on NBC, "These Are My Children", aired in 1949 but only lasted one month, and NBC's "Hawkins
Soap opera soap opera advertisers pay the most for. Those who might watch in workplace breakrooms are not counted, as Nielsen does not track television viewing outside the home. The rise of cable and the internet has also provided new sources of entertainment during the day. The genre's decline has additionally been attributed to reality television displacing soap operas as TV's dominant form of melodrama. An early term for the reality TV genre was "docu-soap". A precursor to reality TV, the televised 1994–95 O. J. Simpson murder case, both preempted and competed with an entire season of soaps, transforming viewing habits and