Origins of rock and roll that inspired Alan Freed to coin the phrase "rock and roll" to refer to the music he played. Freed first started playing the music in 1951, and by 1953 the phrase "rock and roll" was becoming used much more widely to market the music beyond its initial black audience. The practitioners of the music were young black artists, appealing to the post-war community's need for excitement, dancing and increasing social freedoms, but the music also became very attractive to white teenagers. As well as "rocking" rhythm and blues songs, such as the massively successful and influential "Rocket 88" recorded by
The Rock and Roll Trio didn't matter, a hit record would make us rich." It was at this time that the Burnettes and Burlison formally adopted the name of the Rock and Roll Trio. This was something of a compromise, which was reached after Johnny's suggestion of the Burnette Brothers had been countered by Burlison's suggestion of the Burlison Brothers. They had already rejected the name, the Rock and Roll Boys from Memphis. Jerome also set up a corporation called Pajad (PA-ul, J-ohnny A-nd D-orsey) Enterprises in which the proceeds of their earnings were to be split equally for five years. Jerome placed the boys