Braves TBS Baseball network's rights fee payments to Major League Baseball. In turn, national sponsors could fulfill their advertising commitments by purchasing ads on TBS, in addition to ESPN or Fox. The move was strongly criticized by Braves fans, Atlanta area media outlets and team manager Bobby Cox. Over 90% of Braves fans who voted in an online poll conducted by the "Atlanta Journal-Constitution" newspaper preferred the team of Caray and Van Wieren to the more neutral broadcasts. The move backfired, and ratings for the TBS broadcasts declined sharply. After that year's All-Star break, TBS brought back Caray and Van Wieren to work
Bobby Cox (footballer) side. For the remainder of his career only injury and illness would prevent him from wearing the number three shirt. Doug Cowie was one of the mainstays of the team that Cox came into and when Cowie left, Cox succeeded him as captain. Cox would eventually notch up the second highest number of appearances for Dundee and his 433 starts are only bettered by the man who he succeeded as captain. The Club had waned from the halcyon early 1950 days of Billy Steel and co., but at the start of the next decade, as manager Bob Shankly introduced youngsters