Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera primarily broadcast live, interspersed with short pre-recorded film clips and still photos to remind the audience of the previous week's episode. The first long-running prime time soap opera was "Peyton Place" (1964–1969) on ABC. It was based in part on the eponymous 1957 film (which, in turn, was based on the 1956 novel). The popularity of "Peyton Place" prompted the CBS network to spin-off popular "As the World Turns" character Lisa Miller into her own evening soap opera, "Our Private World" (originally titled "The Woman Lisa" in its planning stages). "Our Private World" was broadcast from May to September 1965.