Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
LOEWE (fashion brand) launched new bag designs such as the Puzzle bag. Loewe has one store in the US, located in Miami. In 1988, Enrique Loewe Lynch, great-grandchild of the firm’s creator, founded the Loewe Foundation, a private cultural foundation that supports cultural events and exhibitions. The foundation received a Gold Medal for Merit in the Fine Arts from the Spanish government in 2002. LOEWE (fashion brand) Loewe, S.A. () (loh-EE-vay)is a Spanish luxury fashion house based in Madrid and owned by the LVMH Group. It was founded in 1846. Jonathan Anderson was appointed creative director in 2013. The company deals primarily in