Rhodesia (region) was first used to refer to the region by white settlers in the 1890s who informally named their new home after Cecil Rhodes, the Company's founder and managing director. It was used in newspapers from 1891 and was made official by the Company in 1895. To confuse matters, Southern Rhodesia, which became a self-governing colony of the United Kingdom in 1923, referred to itself simply as "Rhodesia" from 1964 to 1979, and in 1965 unilaterally declared independence under that name. It thereafter briefly renamed itself "Zimbabwe Rhodesia" in 1979. The usage of the term Rhodesia to refer to the historical
Northern Rhodesia of Northern Rhodesia. Welensky led a move in the Legislative Council to restrict the British South Africa Company's mineral rights which garnered African support; the Company agreed in 1949 to assign 20% of its revenues to the Government, and to transfer all its remaining rights in 1986. As early as 1915, the British South Africa Company proposed amalgamating Southern Rhodesia and Northern Rhodesia, but this was rejected by the Southern Rhodesian legislature in 1917, as it might have prevented Southern Rhodesia obtaining self-government. This option was again rejected in 1921, for the same reason. After the Southern Rhodesian electorate voted