Ben-Hur: A Tale of the Christ of "Ben-Hur" is considered one of the greatest films ever made and was seen by tens of millions, going on to win a record 11 Academy Awards in 1960, after which the book's sales increased and it surpassed "Gone with the Wind". It was blessed by Pope Leo XIII, the first novel ever to receive such praise. The success of the novel and its stage and film adaptations also helped it to become a popular cultural icon that was used to promote numerous commercial products. The story recounts the adventures of Judah Ben-Hur, a Jewish prince from Jerusalem, who is
Ben-Hur (2016 film) of marketing, were potential causes for the film's underperformance. According to "Variety", the film was unable to expand beyond its core Christian audience. It performed well in areas of the US that are more religious, but did not do as well in more secular regions of the country. As a result of its poor opening, "Ben-Hur" joined various other films set in ancient times to underperform at the box office, especially recent big-budget movies from major studios – "" (2014), "The Legend of Hercules" (2014), and "Gods of Egypt" (2016). "Ben-Hur" depended heavily on foreign markets, especially in Christian offshore