Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Christopher Bailey (fashion designer) December. While in Milan, Bailey met and began dating Geert Cloet, brand designer for Miu Miu. He split his time between his home in Milan and England. When Cloet was diagnosed with brain cancer in 2004, he and Bailey moved to Yorkshire to be near Bailey's family. Cloet died the next year. Bailey has been in a relationship with British actor Simon Woods since 2009. In May 2014 Bailey became the first openly gay executive among FTSE 100 corporations. Bailey is mentoring emerging British creative talent from UK institutions including the Royal College of Art and the University of Huddersfield.