Rhodesia (region) was first used to refer to the region by white settlers in the 1890s who informally named their new home after Cecil Rhodes, the Company's founder and managing director. It was used in newspapers from 1891 and was made official by the Company in 1895. To confuse matters, Southern Rhodesia, which became a self-governing colony of the United Kingdom in 1923, referred to itself simply as "Rhodesia" from 1964 to 1979, and in 1965 unilaterally declared independence under that name. It thereafter briefly renamed itself "Zimbabwe Rhodesia" in 1979. The usage of the term Rhodesia to refer to the historical
Company rule in Rhodesia of the century, Rhodes's Company held a vast, land-locked country, bisected by the Zambezi river. It officially named this land Rhodesia in 1895, and ran it until the early 1920s. The area south of the Zambezi became Southern Rhodesia, while that to the north became North-Western and North-Eastern Rhodesia, which were joined in 1911 to form Northern Rhodesia. Within Northern Rhodesia, there was a separate Kingdom called Barotseland which later became a British protectorate alongside other territories under the British sphere of influence. Each territory was administered separately, with an administrator heading each territorial legislature. In Southern Rhodesia, which attracted