Culture of Italy Italiana" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". Today, Milan and Turin are the nation's leaders in architectural design and industrial design. The city of Milan hosts the FieraMilano, Europe's biggest design fair. Milan also hosts major design and architecture-related events and venues, such as the "Fuori Salone" and the Salone del Mobile, and has
Studio Alchimia Studio Alchimia Studio Alchimia was a neomodern radical design group founded in Milan in 1976 by Alessandro Guerriero with the stated mission of "materializing a non-existent thing into being." Studio Alchimia was an interdisciplinary and multiform group whose activities included seminars, production of experimental video, clothing design, theatrical set design, product design, decorative arts, performance art, and architecture. Alchimia presented their first group of furniture in the exhibition "Bau.Haus uno" in 1978. "Bau.Haus uno" included work by Ettore Sottsass Jr., Alessandro Mendini, Andrea Branzi, Trix & Robert Haussmann, UFO, Michele De Lucchi and Paola Navone. Alchimia's 1980 exhibition "Bad.haus due"