Mr Kipling pack designs were slightly revamped, with more emphasis put on the name of each product; the write-ups on the back of the pack no longer purport to be written by Mr Kipling. Premier Foods also introduced what it termed 'Snap Pack' packaging (now renamed 'Snack Pack'), providing cakes in individually sealed plastic packs to keep them fresh. It quickly became a top-seller for the brand. Mr Kipling French Fancies are small sponge cakes, resembling petits fours, topped with a hemisphere of vegetable-oil "buttercream". The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties
Memory foam comfort. Phase-change materials (PCMs) have also been used in the covers that are used on memory foam pillows, beds, and mattress pads. A memory foam mattress is usually denser than other foam mattresses, making it both more supportive and heavier. Memory foam mattresses are often sold for higher prices than traditional mattresses. Memory foam used in mattresses is commonly manufactured in densities ranging from less than 1.5 lb/ft to 8 lb/ft density. The property of firmness (hard to soft) of memory foam is used in determining comfort. Firmness is measured by a foam's indentation force deflection (IFD) rating. However, it