Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Greece and wine wine. Ancient Greeks called the cultivated vine "hemeris" (Greek: ἡμερίς), after their adjective for "tame" (Greek: ἥμερος), differentiating it from its wild form. A massive rootstock was carved into a cult image of the Great Goddess and set up on the coast of Phrygia by the Argonauts. The late "Dionysiaca" of Nonnus recounts the primitive invention of wine-pressing, credited to Dionysus, and Homer's description of the Shield of Achilles describes that part of its wrought decoration illustrating the grape harvest from a vineyard protectively surrounded by a trench and a fence; the vines stand in rows supported on stakes. He