Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
THEO (fashion brand) THEO (fashion brand) THEO is a Ukrainian fashion brand based in Kiev, launched in 2014 by Theo Dekan (stylist, musician, artist, photographer, columnist, showman, hairdresser and designer) in partnership with Oksana Denis. THEO develops three main areas of products created: <br>First appearance of the brand on Ukrainian fashion stage with FW15/16 collection was marked by "NOWFASHION" and received positive feedback from Tony Glenville and Hillary Alexander who visited the show. The lacquer jacket from the debut collection was worn by Nadja Auermann for VOGUE cover story. Flower like white wrap dress by Theo Dekan worn by Alina Baikova was used