Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
History of wine name for the color "blue," the Greeks would simply refer to red wine's color. The earliest reference to a named wine is from the 7th-century BC lyrical poet Alcman, who praises "Dénthis", a wine from the western foothills of Mount Taygetus in Messenia, as "anthosmías" ("flowery-scented"). Chian was credited as the first red wine, although it was known to the Greeks as "black wine". Coan was mixed with sea water and famously salty; Pramnian or Lesbian wine was a famous export as well. Aristotle mentions Lemnian wine, which was probably the same as the modern-day Lemnió varietal, a red wine