Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap Opera Digest Award for Outstanding Villainess in a Drama Series – Daytime other nominees. In 1984 and 1985, the nominees aren't listed only the winners. Soap Opera Digest Award for Outstanding Villainess in a Drama Series – Daytime "The Soap Opera Digest" Award for Outstanding Villainess in a Drama Series – Daytime has been given every year since the first "Soap Opera Digest" Award in 1984 until the award's end in 2005. There were no awards presented in 1987, 2002 or 2004. The category was split up into "Soap Opera Digest" Award for Outstanding Villain/Villainess in a Drama Series – Daytime only in 1993, 1994, and 2000. In the lists below, the