Miuccia Prada launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi,
Miu Miu Glasgow, Scotland, in 2010 and is situated in the Fraser's department store. In 2017 the Miu Miu Sloane Street store in London reopened after a refurbishment, and announced that they would be starting a customisation service to allow customers to design their own heels. It's the only Miu Miu store in the world to offer this service. Spokes-models for the brand have included Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, Chloë Sevigny, Siri Tollerod, Lindsey Wixson, Zhou Xun, Jessica Stam and Joan Smalls. In May 2011, Miu Miu appointed the (then only fourteen-year-old)