Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap Opera Update year. This magazine also produced the Soap Opera Update Awards, similar to the Soap Opera Digest Awards. Soap Opera Update Soap Opera Update was a magazine dedicated to the coverage of soap operas, co-founded by Angela Shapiro in 1988. The magazine was published every three week. It was purchased by Bauer Media Group in 1992. The magazine became popular on newsstands in the mid-1990s. However, due to a lack of subscriptions and promotion, and criticisms for mediocre content and "lazy" press coverage, the magazine was discontinued in late 2002. In 2006, the "Update" began issuing "Soaps In Depth" and releasing