Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Italian fashion as for the guarantee of quality materials. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain, the main line of Ralph Lauren, to name a few) also refer to Italian craft factories, located in highly specialized areas especially in the metropolitan area of Naples and in the Centre-North of Italy, to produce either part of their apparel and accessories. The nonprofit association that co-ordinates and promotes the development of Italian Fashion is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome