Miuccia Prada launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi,
Helmut Lang (fashion brand) store. In New York City, a temporary 'pop-up shop' opened in mid-December 2007, while the company is apparently looking for a larger location in the Meatpacking District. May 8, 2008 saw the opening of a Helmut Lang outlet store at Woodbury Common Premium Outlets in New York, however this store has since closed. Three different perfumes were associated with the Helmut Lang label, produced in cooperation with Procter & Gamble, all of which were discontinued with the closing of the original brand in 2005. Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut