Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
London Bridge (TV series) London Bridge (TV series) London Bridge is a British television drama/soap opera made by Carlton for ITV and shown in the London region. It ran from 15 February 1996 to 31 March 1999. It featured many actors who have gone on to star in bigger TV shows, including "Bad Girls" actresses Simone Lahbib and Mandana Jones and "No Angels " star Sunetra Sarker. "London Bridge" revolved around a restaurant, SE1, and the neighbouring block of flats. It started out as a late-night drama which ran for 26 episodes in 1996, before returning as a twice-weekly soap opera later that year.