Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Estelle Chen Choi. In December, she was in an editorial for "SKP Magazine". In January 2015, she walked for La Parla Atelier, the brand's first ever couture collection. In February, she advertised swimsuit brand Mikoh, filmed by Tim Mckenna in Bora Bora and in March ready-to-wear brand Luxe Deluxe. Her breakout was during the F/W 15 fashion weeks, in March 2015, when she walked the runway for Nehera, Kenzo, LOEWE, , Louis Vuitton and Miu Miu. In May, she walked the Dior Resort 2016 fashion show. She covered the June edition of "Vogue Italia Beauty", photographed by Miles Aldridge. That same month,