Cathay Pacific September 1946 as "Cathay Pacific Airways Limited", while another sister company The Roy Farrell Export Import Company (Hong Kong) Limited was incorporated on 28 August 1946 and chartered some flights of Cathay. According to "International Directory of Company Histories", forming two companies are for tax purposes. They named the airline "Cathay", the ancient name given to China, and "Pacific" because Farrell speculated that they would one day fly across the Pacific (which happened in the 1970s). Moreover, to avoid the name "Air Cathay" as it was already occurred in a comic. The Chinese name for the company ("") was not
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On