Ben-Hur: A Tale of the Christ "Ben-Hur" as the most influential Christian book of the 19th century, while others have identified it as one of the best-selling novels of all time. Carl Van Doren wrote that "Ben-Hur" was, along with "Uncle Tom's Cabin", the first fiction many Americans read. Wallace's original plan was to write a story of the biblical magi as a magazine serial, which he began in 1873, but he had changed its focus by 1874. "Ben-Hur" begins with the story of the magi, but the remainder of the novel connects the story of Christ with the adventures of Wallace's fictional character, Judah Ben-Hur.
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the