Casablanca (film) misquotation. One of the lines most closely associated with the film—"Play it again, Sam"—is inaccurate. When Ilsa first enters the Café Americain, she spots Sam and asks him to "Play it once, Sam, for old times' sake." After he feigns ignorance, she responds, "Play it, Sam. Play 'As Time Goes By'." Later that night, alone with Sam, Rick says, "You played it for her, you can play it for me," and "If she can stand it, I can! Play it!" Rick's toast to Ilsa, "Here's looking at you, kid", used four times, was not written into the draft screenplays, but
Casablanca Records eventually given by Warner and Bogart started the new label, bringing Harris, Holmes, and Reingold with him. Bogart called the label Casablanca as it was the name of his favorite film, and he also had the same last name as its star Humphrey Bogart. Also, since Warner Bros. owned the rights to the title of the film "Casablanca", Bogart knew there would be no lawsuit against him regarding the name Casablanca Records. The label's first signing was the rock group Kiss, however, the label's first single was Bill Amesbury's "Virginia (Touch Me Like You Do)" which became a minor hit