Hector the Cat eight of his nine lives due to "ignorance of road safety practices". This was followed by a short instructional film. In subsequent years other characters were introduced in calendars, instructional films, and comic books including Millie, his girlfriend (1973), Uncle Tom (1974), Hector and Millie's three kittens (1975) and his space friend Ding Dong (1982). A study in 1978 found that, although children enjoyed the characters and stories, the material had a number of inadequacies. It stressed that road safety research findings and child development theory would need to be considered for any future development. The character is currently used
Morris the Cat Morris the Cat Morris the Cat (voiced by John Erwin) is the advertising mascot for 9Lives brand cat food, appearing on its packaging and in many of its television commercials. A large orange tabby tomcat, he is "the world's most finicky cat", eating only 9Lives, and making this preference clear with humorously sardonic voice-over comments when offered other brands. Every can of 9Lives features Morris' "signature". Three different cats have played Morris the Cat. The original Morris was discovered in 1968, at the Hinsdale Humane Society, a Chicago-area animal shelter, by professional animal handler Bob Martwick. That Morris died in