History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
History of Italian fashion regained popularity worldwide. While many clients of Italian fashion designers are celebrities, Italian fashion brands also focus on ready-to-wear clothes. Italian fashion, art, music, and philosophy flourished during the Renaissance in Italy. The cities of Venice, Milan, Florence, Naples, and Rome produced textiles such as velvet, silk, and wool. Italian fashion grew in popularity and influence across Europe, and was preferred by one of the most powerful families in Italy, the Medicis of Florence. In the 15th and 16th centuries, Italian fashion was influenced by the art of Michelangelo, Leonardo da Vinci, and Raphael. Italian fashion was extravagant and expensive,