Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Greece and wine of using suckering and plant cuttings for new vineyard plantings. The Greeks also employed vine training with stacked plants for easier cultivation and harvesting, rather than let the grapevines grow untrained in bushes or up trees. While ampelographers have been unable to identify the exact ancestry of any current "Vitis vinifera" grape variety among those grown by the ancient Greeks, several—e.g. Aglianico (also known as "Helleniko"), Grechetto, and Trebbiano (also known as "Greco")—have distinct Greek heritage. Not all Greek viticulture techniques were widely adopted by other wine regions. Some Greek vineyards used mysticism to ward off disease and bad weather.