The First Hundred Years and fewer still watched during the afternoon. The series was replaced with the television version of "Guiding Light", which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account). The First Hundred Years The First Hundred Years is the first ongoing TV soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952. A previous daytime drama on NBC, "These Are My Children", aired in 1949 but only lasted one month, and NBC's "Hawkins
Indian soap opera major networks that air primetime soap operas with national wide are StarPlus, Sony Entertainment Television, Colors TV and Zee TV. Soaps affect Indian society, with regard to national integration, identity, globalisation, women, ethics and social issues in rural areas. The first Indian soap opera, "Hum Log", began as a family planning program, and although it quickly turned its focus to entertainment, it continued to embed pro-development messages which provided a model of utilizing the television serial as an "edutainment" method that was followed by countries around the world. A 2007 study of cable coming to rural India showed that it