Max Mara Co. (the trendy, youth division), and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for "The Independent". As of July 17, 2013, Jennifer Garner is the first celebrity spokesperson for Max Mara. Starting in September 2013, the campaign appears in "Vogue", "Harper's Bazaar", "Elle", "W", "InStyle", "The New York Times", and the "International Herald Tribune". Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. Maramotti was educated in Rome and received a law degree from the University of Parma. According
Fashion week tent at Bryant Park, behind the New York Public Library. Lincoln Center was the Fashion Week venue from 2010 to 2015, after which it moved to Clarkson Square, an events venue in SoHo. Although there are many notable fashion weeks around the world, only four are known as the "Big Four": Paris, Milan, London and New York. Paris began holding couture shows in 1945, Milan Fashion Week was founded by the Italian Chamber of Commerce in 1958, Paris Fashion Week was further organized in 1973 under the French Fashion Federation, and London Fashion Week was founded by the British Fashion