CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera The first major soap opera hit in Australia was the sex-melodrama "Number 96", a nighttime series produced by Cash Harmon Television for Network Ten, which debuted March 1972. The program dealt with such topics as homosexuality, adultery, drug use, rape-within-marriage and racism, which had rarely been explored on Australian television programs before. The series became famous for its sex scenes and nudity and for its comedic characters, many of whom became cult heroes in Australia. By 1973, "Number 96" had become Australia's highest-rated show. In 1974, the sexed-up antics of "Number 96" prompted the creation of "The Box", which rivaled