CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera radio serial was the long-running soap opera "Blue Hills", which was created by Gwen Meredith and ran from 1949 to 1976. With the advent of Australian television in 1956, daytime television serials followed. The first Australian television soap opera was "Autumn Affair" (1958) featuring radio personality and "Blue Hills" star Queenie Ashton making the transition to television. Each episode of this serial ran for 15 minutes and aired each weekday on the Seven Network. "Autumn Affair" failed to secure a sponsor and ended in 1959 after 156 episodes. It was followed by "The Story of Peter Grey" (1961), another Seven