Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Which Witch in several national and international tours presenting continuously updated concert versions of the musical. The "Operamusical" "Which Witch" opened at the Piccadilly Theatre in London on October 22, 1992 and ran for 76 performances, after a critical savaging. It has been described as "the second worst West End musical of all time", a "bizarre musical", and "a dire rock opera". The London version was followed by a rather more successful Norwegian tour, and further performances of a Norwegian version in Holmenkollen, Oslo during the summer of 1994. "Which Witch" has, since its premiere in May 1987, been performed a total