CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera included "Goede tijden, slechte tijden" (1990–present), "Onderweg naar Morgen" (1994–2010) and "Goudkust" (1996–2001). In 2016 "Goede tijden, slechte tijden" spin-off "Nieuwe Tijden" started airing. U.S. daytime serials "As The World Turns" and "The Bold and the Beautiful" have aired in the Netherlands; "As the World Turns" began airing in the country in 1990, with Dutch subtitles. In the 1980s, West German networks successfully added American daytime and primetime soap operas to their schedule before Das Erste introduced its first self-produced weekly soap with "Lindenstraße", which was seen as a German counterpart to "Coronation Street". Like in other countries, the soap