Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap Opera Digest Award for Outstanding Villainess in a Drama Series – Daytime Soap Opera Digest Award for Outstanding Villainess in a Drama Series – Daytime "The Soap Opera Digest" Award for Outstanding Villainess in a Drama Series – Daytime has been given every year since the first "Soap Opera Digest" Award in 1984 until the award's end in 2005. There were no awards presented in 1987, 2002 or 2004. The category was split up into "Soap Opera Digest" Award for Outstanding Villain/Villainess in a Drama Series – Daytime only in 1993, 1994, and 2000. In the lists below, the winner of the award for each year is shown first, followed by the