Judah Ben-Hur Actor. Marlon Brando, Burt Lancaster and Rock Hudson turned down the role before Heston accepted it. In this version Ben-Hur becomes a Christian at the Crucifixion of Christ; whereas in the book Ben-Hur becomes a Christian earlier. Ben-Hur is given a more somewhat bitter personality; Balthazar, one of the three wise men having witnessed the birth of Christ begs him to listen to the teachings of Jesus but Judah rebuffs him saying that he has business with Rome. Blaming Rome for destroying the once good Messala (prior to his corruption) and what has happened to his family Judah refuses to
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the