Max Mara Co. (the trendy, youth division), and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for "The Independent". As of July 17, 2013, Jennifer Garner is the first celebrity spokesperson for Max Mara. Starting in September 2013, the campaign appears in "Vogue", "Harper's Bazaar", "Elle", "W", "InStyle", "The New York Times", and the "International Herald Tribune". Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. Maramotti was educated in Rome and received a law degree from the University of Parma. According
Italian fashion despite both cities fell down places in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York City, Paris, and London; occasionally, the "big five" also includes Rome. Italian fashion can be also connected to the most generalized concept of "Made in Italy", a sort of merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury goods are renowned for the high quality of their own textiles and the elegance and refinement that goes into making them up, as well