Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera the network cancelled "Neighbours", it was immediately picked up by Channel Ten, which revamped the cast and scripts slightly and aired the series in the 7.00 p.m. slot starting 20 January 1986. It initially attracted low audiences, however after a concerted publicity drive, Ten managed to transform the series into a major success, turning several of its actors into major international stars. The show's popularity eventually declined and it was moved to the 6.30 p.m. slot in 1992. In January 2011 it moved to Eleven and is Australia's longest-running soap opera. The success of "Neighbours" in the 1980s prompted the