Cathay Hisao Migo (, a Japanese botanist) published a paper describing "Iris cathayensis" (meaning "Chinese iris") in the "Journal of the Shanghai Science Institute". Below is the etymological progression from Khitan to Cathay as the word travelled westward: In many Turkic and Slavic languages a form of "Cathay" (e.g., , "Kitay") remains the usual modern name for China. In Javanese, the word ꦏꦠꦻ (Katai, Katé) exists, and it refers to 'east asian', literally mean 'dwarf' or 'short-legged' in today's language. "Travels in the Land of Kublai Khan" by Marco Polo has a story called "The Road to Cathay". In the English
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On