Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine Ancient Rome and wine Ancient Rome played a pivotal role in the history of wine. The earliest influences on the viticulture of the Italian peninsula can be traced to ancient Greeks and the Etruscans. The rise of the Roman Empire saw both technological advances in and burgeoning awareness of winemaking, which spread to all parts of the empire. Rome's influence has had a profound effect on the histories of today's major winemaking regions in France, Germany, Italy, Portugal and Spain. The Roman belief that wine was a daily necessity made the drink "democratic" and ubiquitous; in various forms, it was