Ben-Hur: A Tale of the Christ culture: gender and family; slavery and freedom; ethnicity and empire; and nationhood and citizenship". With the chariot race as its central attraction and the character of Judah emerging as a "heroic action figure", "Ben-Hur" enjoyed a wide popularity among readers, similar to the dime novels of its day; however, its continued appearance on popular lists of great American literature remained a source of frustration for many literary critics over the years. The novel had millions of fans, including several influential men in politics. U.S. president and American Civil War general Ulysses S. Grant, U.S. president James Garfield, and Jefferson Davis,
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the