Cathay language, the word Cathay was sometimes used for China, although increasingly only in a poetic sense, until the 19th century when it was completely replaced by "China". A person from Cathay (i.e., a Chinese person) was also written in English as a Cathayan or a Cataian. However the terms "China" and "Cathay" have histories of approximately equal length in English. The term is still used poetically. Cathay is more prevalent as proper noun in names, such as Cathay Pacific Airways or Cathay Hotel. The flagship airline of Hong Kong is called as such because the founders envisioned that one day,
Cathay Organisation kiosk at Cathay Cineplex Orchard lobby and also introduced SMS ticketing. The following year, the historical Chinatown Majestic Theatre was converted into a shopping centre. Cathay opened The Majestic in February. Mega Pavilion Cineplex at Bukit Jambul in Malaysia went through a facelift. At the same time, in Singapore, EZ-Link payment was introduced at Cathay Cineplex Orchard and Cathay Bowl providing an alternative payment for customers. That same year, Cathay Cineplex launched Singapore's 1st Digital Cinema. Cathay Cineplexes became the first to introduce commercial films in digital format in Singapore. It also opened three more halls at Orchard and became