1967 Liberal Party (UK) leadership election vote for Thorpe after realising that he had greater momentum. 1967 Liberal Party (UK) leadership election The 1967 Liberal Party leadership election was called following the resignation of Jo Grimond, in the wake of disappointing results in the 1966 general election. There were three candidates (Jeremy Thorpe, Emlyn Hooson and Eric Lubbock), who were elected by a ballot of the Liberal Parliamentary Party using Alternative Vote. Jeremy Thorpe secured the most votes in the first round, but did not win overall, as the rules said that he needed to win more than half of votes cast. Both Hooson and Lubbock's
Jeremy Thorpe resort. The phrase is attributed to advertising agent and Liberal parliamentary candidate Adrian Slade. The slogan was memorable, but considered uninspiring. Future Liberal Party leader David Steel called the whole campaign "a slightly less successful re-run of February." In the October 1974 general election, the Liberals received over 700,000 fewer votes and returned 13 MPs, down one, with Wilson achieving an overall majority of three. Thorpe and the Liberals were deflated by the outcome of the October 1974 election. Wilson's majority, albeit slim, denied Thorpe the role of kingmaker, leaving the Liberals without a clear role; as Dutton observes, apart