Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
The Ancient Economy Finley discusses is the way the Ancients viewed the land. Land for the Ancient Greeks and Romans was not seen as a capital investment where profits could be obtained from the growing and selling of crops, but used as showpieces to enhance one's status as well as something that was inherently desirable from a traditional stand-point where economics played no part. To illustrate this, Finley turns to one of Pliny's letters where he writes that he will have to borrow money to buy more land. In the letter, Pliny does not discuss if this new purchase is an economically wise