Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Bocchi Achille Bocchi Achille Bocchi (Achilles Bocchius) (1488 – 6 November 1562), of Bologna, was an Italian humanist writer, emblematist, historian and lector in Greek, poetry and "humanae litterae" at the University of Bologna. He is best known for his emblem book "Symbolicarum quaestionum de universo genere" from 1555, which "takes as its subject the whole of universal knowledge: physics, metaphysics, theology, dialectic, Love, Life and Death, packaging them under the veil of fables and myths." It borrowed from Francesco Colonna. The title page put it in the tradition of "serio ludere". Bocchi was a friend of Giovanni Pierio Valeriano Bolzanio,