Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Radio drama able to make the successful transition into TV production. Despite the complete abandonment of drama and related programming by the commercial radio sector, the government-funded Australian Broadcasting Corporation (ABC) maintained a long history of producing radio drama. One of its most famous and popular series was the daily 15-minute afternoon soap opera "Blue Hills", which was written for its entire production history by dramatist Gwen Meredith. It featured many well-known Australian actresses and actors, ran continuously for 27 years, from 28 February 1949 to 30 September 1976, with a total of 5,795 episodes broadcast, and was at one time the