Cathay started reciting the names of the 12 divisions into which, according to Nasir al-Din, the "Cathayans" were dividing the day – and Martini, who of course knew no Persian, was able to continue the list. The names of the 24 solar terms matched as well. The story, soon published by Martini in the "Additamentum" to his Atlas of China, seemed to have finally convinced most European scholars that China and Cathay were the same. Even then, some people still viewed Cathay as distinct from China, as did John Milton in the 11th Book of his "Paradise Lost" (1667). In 1939,
Cathay Organisation kiosk at Cathay Cineplex Orchard lobby and also introduced SMS ticketing. The following year, the historical Chinatown Majestic Theatre was converted into a shopping centre. Cathay opened The Majestic in February. Mega Pavilion Cineplex at Bukit Jambul in Malaysia went through a facelift. At the same time, in Singapore, EZ-Link payment was introduced at Cathay Cineplex Orchard and Cathay Bowl providing an alternative payment for customers. That same year, Cathay Cineplex launched Singapore's 1st Digital Cinema. Cathay Cineplexes became the first to introduce commercial films in digital format in Singapore. It also opened three more halls at Orchard and became