Helmut Lang (fashion brand) weeks after Prada had sold the Jil Sander label to British equity firm Change Capital Partners (CCP). Already in spring 2005, it had been rumored that Prada was trying to sell the label. Prada Group was said to want to concentrate on its core labels, Prada and Miu Miu, again. The Japanese holding company LTH, developer of the theory fashion label in Japan and the US, re-launched the Helmut Lang collections under the direction of a "suitable" designer for the spring/summer 2007 season (presented in fall 2006), in select boutiques worldwide as a "contemporary brand". The new label is based
Estelle Chen Choi. In December, she was in an editorial for "SKP Magazine". In January 2015, she walked for La Parla Atelier, the brand's first ever couture collection. In February, she advertised swimsuit brand Mikoh, filmed by Tim Mckenna in Bora Bora and in March ready-to-wear brand Luxe Deluxe. Her breakout was during the F/W 15 fashion weeks, in March 2015, when she walked the runway for Nehera, Kenzo, LOEWE, , Louis Vuitton and Miu Miu. In May, she walked the Dior Resort 2016 fashion show. She covered the June edition of "Vogue Italia Beauty", photographed by Miles Aldridge. That same month,