Miuccia Prada launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi,
Italian fashion are held are Milan's Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others. Another prominent platform for men's collections and new projects in fashion industry is Pitti Immagine in Florence at the Fortezza da Basso, held twice a year a few days before the Milanese man's fashion week. Italian fashion Italy is one of the leading countries in fashion design, alongside others such as France, United States and United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention