Culture of Italy Italiana" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". Today, Milan and Turin are the nation's leaders in architectural design and industrial design. The city of Milan hosts the FieraMilano, Europe's biggest design fair. Milan also hosts major design and architecture-related events and venues, such as the "Fuori Salone" and the Salone del Mobile, and has
Ettore Sottsass Sottsass began assembling a major design consultancy, which he named Sottsass Associati. Sottsass Associati was established in 1980 and gave the possibility to build architecture on a substantial scale as well as to design for large international industries. Besides Ettore Sottsass, the others founding members were Aldo Cibic, Marco Marabelli, Matteo Thun and Marco Zanini. Later, also Johanna Grawunder, Marco Susani and Mike Ryan will join the firm. In 1985, Sottsass left Memphis to focus on the Associati. Sottsass Associati, primarily an architectural practice, also designed elaborate stores and showrooms for Esprit, identities for Alessi, exhibitions, interiors, consumer electronics in