Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine in what is now the Burgundy wine region. While it is possible that vineyards were planted in the 1st century AD, shortly after the founding of Augustodunum, the first definitive evidence of wine production comes from an account of the visit by Emperor Constantine to the city in 312 AD. The founding of France's other great wine regions is not as clear. The Romans' propensity for planting on hillsides has left archaeological evidence of Gallo-Roman vineyards in the chalk hillsides of Sancerre. In the 4th century, the Emperor Julian had a vineyard near Paris on the hill of Montmartre, and