Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera opera parody programs "Echo Beach" premiered alongside its sister show, the comedy "Moving Wallpaper". Both "Echo Beach" and "The Royal Today" ended after just one series due to low ratings. Radio soap opera "Silver Street" debuted on the BBC Asian Network in 2004. Poor ratings and criticism of the program led to its cancellation in 2010. UK soap operas for many years usually only aired two nights a week. The exception was the original "Crossroads", which began as a weekdaily soap opera in the 1960s, but later had its number of weekly broadcasts reduced. Things started to change in 1989