Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine archaeological evidence to suggest that the Celts first cultivated the grapevine in Gaul. Grape pips have been found throughout France, pre-dating the Greeks and Romans, with some examples found near Lake Geneva dated to 10,000 BC. The extent to which the Celts and Gallic tribes produced wine is not clearly known, but the arrival of the Greeks near Massalia in 600 BC certainly introduced new types and styles of winemaking and viticulture. The limit of Greek viticultural influence was planting in regions with Mediterranean climates where olives and fig trees would also flourish. The Romans looked for hillside terrain in