Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Women's Tales Women's Tales Women's Tales is an ongoing short film series created by fashion brand Miu Miu. Aside from the stipulation that the films use Miu Miu clothing the all female directors are given carte blanche to create their films. Miu Miu has commissioned two films a year since 2011, one for their summer collection and one for the winter collection. Since 2012, all of the winter collection films have had their world premiere at the "Venice Days" section of the Venice International Film Festival. The summer collection films, which typically premiere during the New York Fashion Week in February, are