Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera The Whore"), which premiered in October 2010 and CyBC's "Stin Akri Tu Paradisou" ("At The Heaven's Edge"), which premiered in 2007. The most successful weekdaily soap was "Aigia Fuxia", which aired on ANT1 Cyprus from 2008 to 2010. The only daily Finnish soap opera so far is "Salatut elämät" ("Secret Lives"), which has achieved popularity in Finland since its 1999 debut on MTV3. It focuses on the lives of people along the imaginary Pihlajakatu street in Helsinki. The show has also spawned several Internet spin-off series and a film based on the show that was released in 2012. Other soap-like