Messala (Ben-Hur) friendship with Judah and loyalty to the Romans. In the end of film, he reconciles with Ben-Hur. The character was portrayed by Toby Kebbell. Messala (Ben-Hur) Messala is a fictional character from Lew Wallace's 1880 novel "", and its film adaptations, where he appears as the main antagonist. Messala is a Roman nobleman and the son of a Roman tax collector; he is also Judah Ben-Hur's boyhood friend and turned into his arch-rival after betraying him. When Messala is reunited with Ben-Hur for the first time in five years, their different views and opinions ultimately end their friendship. Later, Messala
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the