Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap Opera Digest and Ritterman earned a handful of Daytime Emmy Award nominations, with Dick Clark Productions, for co executive producing the "Soap Opera Digest" Awards. "Soap Opera Digest" coined the term and popularized the use of "soap speak," in which show names are abbreviated as acronyms to save space. These abbreviations have come into more extensive use outside the magazine with the advent of internet chat rooms and message boards. For example, current soap operas and their acronyms include "General Hospital" ("GH"), "The Bold and the Beautiful" ("B&B"), and "The Young and the Restless" ("Y&R"). "Days of Our Lives" is referred to