Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Tibi (fashion brand) Tibi (fashion brand) Tibi is an American fashion company based in New York City. Tibi’s design studio, showroom, and flagship store is located in Soho, New York. It was founded by Amy Smilovic in 1997. Amy partnered with another American living abroad, Octavia Hyland, whose grandmother’s name was Tibi. Tibi began with a small collection of contemporary dresses. It now produces 11 womenswear collections per year and a full line of women's shoes. Tibi is showcased in the tents of the Lincoln Center each season during New York's Mercedes Benz Fashion Week. Tibi-brand clothing is sold in many stores worldwide,