Messala (Ben-Hur) she mentioned. In contrast with the 1925 version Messala is delighted when he hears that Judah has come to see him and still cares for his childhood friend before falling out over their different beliefs. In the book, Messala does not tell Judah that his mother and sister are alive. Another difference between the book and the film is that Messala and Gratus taking the Hur wealth is not part of the film's plot. In the 2003 animated film, Messala was voiced by Duncan Fraser. The character is quite different to the 1959 film. In this version he asks Ben-Hur
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the