Jil Sander (brand) CEO Patrizio Bertelli said: "As we focus on the development of the Prada and Miu Miu brands, I am certain that Change Capital Partners will be able to provide the necessary investment to further grow the Jil Sander business." Raf Simons remained creative director at Jil Sander. In September 2008, the Jil Sander brand was purchased by Onward Holdings Co. Ltd. (), a Japanese multi-brand fashion conglomerate, and its European subsidiary GIBO' CO. S.p.A. for about US$244 million. Jil Sander (brand) Jil Sander is a luxury fashion house founded by Jil Sander. It is currently headquartered in Milan, Italy. Founded
Italian fashion and opening up and setting up their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French ""Haute Couture"". Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital and replaced by Rome, which grew in importance as high fashion pole in the country thanks to the creations of Valentino, Fendi, Roberto Capucci,