Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
LOEWE (fashion brand) LOEWE (fashion brand) Loewe, S.A. () (loh-EE-vay)is a Spanish luxury fashion house based in Madrid and owned by the LVMH Group. It was founded in 1846. Jonathan Anderson was appointed creative director in 2013. The company deals primarily in leather products. The main item produced and sold by Loewe is bags for men and women. The company also sells other luxury fashion items such as ready-to-wear clothes, accessories, and home and lifestyle products such as towels, journals, wallets, keyrings, and even beach paddles. It was founded in 1846 in Madrid by a group of Spanish leather craftsmen, and the brand