Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Italian fashion Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Naples, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses. Italian fashion reached its peak during the Renaissance. As Italy is widely recognized as the cradle and birthplace of the Renaissance, art, music, education, finance and philosophy flourished, and along with it, Italian fashion designs became very popular (especially those worn by the Medicis in Florence. The fashions of Queen Catherine de' Medici of France, were considered amongst