History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
LOEWE (fashion brand) LOEWE (fashion brand) Loewe, S.A. () (loh-EE-vay)is a Spanish luxury fashion house based in Madrid and owned by the LVMH Group. It was founded in 1846. Jonathan Anderson was appointed creative director in 2013. The company deals primarily in leather products. The main item produced and sold by Loewe is bags for men and women. The company also sells other luxury fashion items such as ready-to-wear clothes, accessories, and home and lifestyle products such as towels, journals, wallets, keyrings, and even beach paddles. It was founded in 1846 in Madrid by a group of Spanish leather craftsmen, and the brand