Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine dominant influence in the world of wine for the centuries leading to the Renaissance. Romans believed that wine had the power to both heal and harm. Wine was a recommended cure for mental disorders such as depression, memory loss and grief, as well as bodily ailments, from bloating, constipation, diarrhea, gout, and halitosis to snakebites, tapeworms, urinary problems and vertigo. Cato wrote extensively on the medical uses of wine, including a recipe for a laxative: wine made from grapevines treated with a mixture of ashes, manure and hellebore. He recommended that the flowers of certain plants, e.g. juniper and myrtle,