Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine enhance flavor, white wine might age on its lees, and chalk or marble dust was sometimes added to reduce acidity. Wines were often exposed to high temperatures and "baked," a process similar to that used to make modern Madeira. To enhance a wine's sweetness, a portion of the wine must was boiled to concentrate the sugars in the process known as "defrutum" and then added to the rest of the fermenting batch. (Columella's writings suggest that the Romans believed boiling the must acted as a preservative as well.) Lead was also sometimes used as a sweetening agent, but honey could