Cathay "Pratica della mercatura", a guide about trade in China, a country he called "Cathay", noting the size of Khanbaliq (modern Beijing) and how merchants could exchange silver for Chinese paper money that could be used to buy luxury items such as silk. Words related to Khitay are still used in many Turkic and Slavic languages to refer to China. However, its use by Turkic speakers within China, such as the Uyghurs, is considered pejorative by the Chinese authority who had tried to ban it. As European and Arab travelers started reaching the Mongol Empire, they described the Mongol-controlled Northern China
Cathay Organisation "The Straits Times" in 1998. In a "Nominate your favourite cinema" contest conducted by Adpost, Cathay Cineplex Orchard was voted the runaway favourite. Mega Pavilion in Kompleks Bukit Jambul was voted the Second best cinema in Malaysia by listeners on a Malaysian radio channel. In 1999, Cathay Organisation Holdings Ltd became a public-listed company on the SESDAQ with five wholly owned subsidiaries; Cathay Cineplexes Pte Ltd (cineplex operations), Cathay Bowl Pte Ltd (bowling centre operations), Cathay-Keris Films Pte Ltd (film acquisition & distribution), Cathay Cineleisure International Pte Ltd (entertainment centre management) and Cathay Properties Pte Ltd (property management services). The