Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Park Avenue (teletext soap) Park Avenue (teletext soap) Park Avenue was a daily teletext based soap opera on ITV's ORACLE Teletext service, which was written by Robbie Burns. It was launched in 1988, and 1,445 episodes were written during its time on air. It later moved to Channel 4 after ORACLE was reorganised, before ending when the service lost its franchise at the end of 1992. The series was launched on Page 126 of ORACLE on ITV on Thursday 1 December 1988, with a new episode appearing at 5:00pm each afternoon (including weekends). Park Avenue was set in the fictional town of Parkfield (which