Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
THEO (fashion brand) THEO (fashion brand) THEO is a Ukrainian fashion brand based in Kiev, launched in 2014 by Theo Dekan (stylist, musician, artist, photographer, columnist, showman, hairdresser and designer) in partnership with Oksana Denis. THEO develops three main areas of products created: <br>First appearance of the brand on Ukrainian fashion stage with FW15/16 collection was marked by "NOWFASHION" and received positive feedback from Tony Glenville and Hillary Alexander who visited the show. The lacquer jacket from the debut collection was worn by Nadja Auermann for VOGUE cover story. Flower like white wrap dress by Theo Dekan worn by Alina Baikova was used