Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Helmut Lang (fashion brand) store. In New York City, a temporary 'pop-up shop' opened in mid-December 2007, while the company is apparently looking for a larger location in the Meatpacking District. May 8, 2008 saw the opening of a Helmut Lang outlet store at Woodbury Common Premium Outlets in New York, however this store has since closed. Three different perfumes were associated with the Helmut Lang label, produced in cooperation with Procter & Gamble, all of which were discontinued with the closing of the original brand in 2005. Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut