Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
White wine played a predominant role. The richest citizens built sumptuous villas in the Bay of Naples where the vine had been cultivated since its introduction by the Greeks. The "aminum" or ancient grape produced a sweet white wine produced as mulled wine resembling modern-day Madeira. The conquering of regions more and more to the north encouraged the Romans to cultivate the vine and to produce lighter and less sweet wines. It also encouraged them to seek new wild varieties adaptable to these distant areas where the Mediterranean varieties showed their limits. For example, vines were planted on the banks of the