Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap Opera Digest in the magazine, including "Melrose Place" ("MP") and "Dynasty" ("DYN"). "Soap Opera Digest" circulation has declined over the years, reflecting both a decline in soap opera viewership and a decline in magazine circulations in general. A 40 percent decline in 2003 was due to eliminating reduced-rate subscriptions. This is a list of "Soap Opera Digest" average circulation per issue, per year. Soap Opera Digest Soap Opera Digest is a weekly magazine covering American daytime soap operas. It features onscreen and offscreen news about the series, interviews with and articles about performers, storyline summaries and analysis, and related promotional information. Founded