Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Milly (fashion brand) Milly (fashion brand) MILLY is an American fashion company specializing in women’s clothing that was founded by fashion designer Michelle Smith. The company is based in New York City and retails worldwide in department stores, via its own boutiques and online. Michelle Smith won a scholarship to Moore College of Art and Design to study fashion illustration during high school, moving on to New York’s Fashion Institute of Technology. Smith worked at the Hermès boutique in Manhattan to help fund her tuition. After graduating, she wrote to the president of Hermès and was given an internship at the Paris headquarters.