History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
Milly (fashion brand) Milly (fashion brand) MILLY is an American fashion company specializing in women’s clothing that was founded by fashion designer Michelle Smith. The company is based in New York City and retails worldwide in department stores, via its own boutiques and online. Michelle Smith won a scholarship to Moore College of Art and Design to study fashion illustration during high school, moving on to New York’s Fashion Institute of Technology. Smith worked at the Hermès boutique in Manhattan to help fund her tuition. After graduating, she wrote to the president of Hermès and was given an internship at the Paris headquarters.