Celine (brand) his career on his own brand. In 2005, Italian designer Roberto Menichetti was named creative director. A year later, Croatian designer Ivana Omazic directed the design studio. Omazic was a former consultant for the brand and previously worked with Romeo Gigli, Prada, Jil Sander and Miu Miu. Omazic designed for Céline until 2008, after further disappointments for the brand. On September 4, 2008, the fashion portal "Women's Wear Daily" announced that Bernard Arnault, president of LVMH, had appointed Phoebe Philo as the new creative director of Céline. Philo's tenure at Céline began in October 2008, and she presented her first
Italian fashion and opening up and setting up their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French ""Haute Couture"". Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital and replaced by Rome, which grew in importance as high fashion pole in the country thanks to the creations of Valentino, Fendi, Roberto Capucci,