Marina Rinaldi Marina Rinaldi Marina Rinaldi is a ready-to-wear, plus-size women's clothing brand of the Italian Max Mara Fashion Group, one of the best known of the company’s 35 different labels. It has more than 300 stores worldwide, including ones located in the high fashion shopping districts of several major cities: Wilshire Boulevard in Beverly Hills, Madison Avenue in New York City, Old Bond Street in London, and Corso Vittorio Emanuele in Milan. Founded in 1980, Marina Rinaldi Group takes its name from the great-grandmother of the founder of Max Mara Fashion Group, Achille Maramotti, who in 1850 owned a fashion atelier
Italian fashion and opening up and setting up their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French ""Haute Couture"". Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as coats, jackets, trousers, shirts, jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital and replaced by Rome, which grew in importance as high fashion pole in the country thanks to the creations of Valentino, Fendi, Roberto Capucci,