Anglo-Zulu War his own initiative, without the approval of the British government and with the intent of instigating a war with the Zulu, had presented an ultimatum on 11 December 1878, to the Zulu king Cetshwayo with which the Zulu king could not comply, including disbanding his army and abandoning key cultural traditions. Bartle Frere then sent Lord Chelmsford to invade Zululand after this ultimatum was not met. The war is notable for several particularly bloody battles, including an opening victory of the Zulu at the Battle of Isandlwana, followed by the defeat of a large Zulu army at Rorke's Drift by
Zulu Records in a similar fashion, as Zulu Records. Zulu frequently hosts free in-store performances which have included Julie Doiron, Billy Bragg, Dean Wareham, Chad Vangaalen, The XX, Kurt Vile, Lou Barlow, Kid Koala, Jay Reatard, Grouper, José González, Superchunk, Hawksley Workman, The War on Drugs, Rodriguez, Jonathan Richman, Yo La Tengo and Frog Eyes among others. In 2011, Zulu Records began selling DVDs and Blu-rays in partnership with Videomatica video store. Zulu Records has often been called the birthplace of the indie rock genre "Cuddlecore" as the term was coined by long term employee and local indie music hero Nicolas Bragg,