Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap Opera Update year. This magazine also produced the Soap Opera Update Awards, similar to the Soap Opera Digest Awards. Soap Opera Update Soap Opera Update was a magazine dedicated to the coverage of soap operas, co-founded by Angela Shapiro in 1988. The magazine was published every three week. It was purchased by Bauer Media Group in 1992. The magazine became popular on newsstands in the mid-1990s. However, due to a lack of subscriptions and promotion, and criticisms for mediocre content and "lazy" press coverage, the magazine was discontinued in late 2002. In 2006, the "Update" began issuing "Soaps In Depth" and releasing