History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
Helmut Lang (fashion brand) store. In New York City, a temporary 'pop-up shop' opened in mid-December 2007, while the company is apparently looking for a larger location in the Meatpacking District. May 8, 2008 saw the opening of a Helmut Lang outlet store at Woodbury Common Premium Outlets in New York, however this store has since closed. Three different perfumes were associated with the Helmut Lang label, produced in cooperation with Procter & Gamble, all of which were discontinued with the closing of the original brand in 2005. Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut