Doug Perkins Doug Perkins Douglas John David Perkins (born April 1943) is a British billionaire businessman. He is the co-founder of Specsavers, an international optical retail chain. Douglas John David Perkins was born in April 1943 in Llanelli, Carmarthenshire, Wales. "His father was a policeman and his grandparents were farmers in the county for generations." He was educated at the Llanelli Boys Grammar School, and he graduated from Cardiff University. Perkins began his career as an optometrist in Llanelli and Carmarthen. In the 1970s, he took over his father-in-law's optician store in Bristol and subsequently opened 22 stores. Perkins co-founded Specsavers with
Specsavers family control of the firm, which currently employs all three of their children in senior roles. Continued expansion into Europe is planned. It is also intended that the company will continue to supply hearing aids. The Perkinses attribute their success to their franchise model, and to the deregulation of the UK Opticians market by the Conservative Prime Minister Margaret Thatcher in the 1980s, allowing opticians to use previously forbidden advertising and marketing techniques to rapidly take over a market that had belonged to independent local opticians. The Perkins have said of the remaining local opticians that "their days are numbered",