Italian design Italian furniture include Zanussi's rigorous, creative and streamlined washing machines and fridges, the "New Tone" sofas by Atrium, and most famously the innovative post-modern bookcase, made by Ettore Sottsass for the Memphis Group in 1981, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". The bookcase became a huge cultural icon and design event of the 1980s. Modern Italian design has changed the meaning of style and elegance and many interior designers use Italian or Italian inspired pieces in their work. Stunning examples are found in the ranges by Slide Designs, Belta Frajumar and Lumen
Studio Alchimia Studio Alchimia Studio Alchimia was a neomodern radical design group founded in Milan in 1976 by Alessandro Guerriero with the stated mission of "materializing a non-existent thing into being." Studio Alchimia was an interdisciplinary and multiform group whose activities included seminars, production of experimental video, clothing design, theatrical set design, product design, decorative arts, performance art, and architecture. Alchimia presented their first group of furniture in the exhibition "Bau.Haus uno" in 1978. "Bau.Haus uno" included work by Ettore Sottsass Jr., Alessandro Mendini, Andrea Branzi, Trix & Robert Haussmann, UFO, Michele De Lucchi and Paola Navone. Alchimia's 1980 exhibition "Bad.haus due"