Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Fontanelli Achille Fontanelli Achille Fontanelli (8 November 1775 – 22 July 1838) was an Italian nationalist and Napoleonic general. Born into a low-ranking noble family, he took service with a pro-French Italian military unit in 1797. He was captured in 1799 but was repatriated in time to serve in the Marengo Campaign in 1800. He was promoted to general officer in 1804 and in the 1809 war he led an Italian division in several major battles. After serving as Minister of War to Eugène de Beauharnais, he was tapped to command a division in the 1813 campaign. After the collapse of