Italy world. Also, the fashion magazine Vogue Italia, is considered one of the most prestigious fashion magazines in the world. Italy is also prominent in the field of design, notably interior design, architectural design, industrial design and urban design. The country has produced some well-known furniture designers, such as Gio Ponti and Ettore Sottsass, and Italian phrases such as ""Bel Disegno"" and ""Linea Italiana"" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore
Ettore Sottsass named Sottsass artistic director and gave him a high salary, but Sottsass refused. Instead he created the Studio Olivetti independently, working Olivetti and became instantly the most creative international center of design associating research with creation and industrial strategy. The feeling that his creativity would have been stifled by corporate work is documented in his 1973 essay "When I was a Very Small Boy". In 1968, the Royal College of Art in London granted Sottsass an honorary doctoral degree. Throughout the 1960s, Sottsass travelled in the US and India and designed more products for Olivetti, culminating in the bright red