Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Where the Heart Is (US TV series) These are non-circulating copies stored at the UCLA Television Archives. The archived episodes were telecast: March 8, 16, and 24, 1971, April 1 and 9, 1971, and March 12 and 20, 1973. 1. LaGuardia, Robert. The Wonderful World of TV Soap Operas. "The War of the Daytime Networks" (1974). Where the Heart Is (US TV series) Where the Heart Is is an American soap opera telecast on the CBS television network from September 8, 1969 to March 23, 1973. Created by Lou Scofield and Margaret DePriest, the program ran for 25 minutes, the remaining five minutes of its timeslot ceded