Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
LOEWE (fashion brand) LOEWE (fashion brand) Loewe, S.A. () (loh-EE-vay)is a Spanish luxury fashion house based in Madrid and owned by the LVMH Group. It was founded in 1846. Jonathan Anderson was appointed creative director in 2013. The company deals primarily in leather products. The main item produced and sold by Loewe is bags for men and women. The company also sells other luxury fashion items such as ready-to-wear clothes, accessories, and home and lifestyle products such as towels, journals, wallets, keyrings, and even beach paddles. It was founded in 1846 in Madrid by a group of Spanish leather craftsmen, and the brand