Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera Shoots, He Scores"), "Loving Friends and Perfect Couples" and "The City". The "Degrassi" franchise of youth dramas also incorporated some elements of the soap opera format. On French-language television in Quebec, the "téléroman" has been a popular mainstay of network programming since the 1950s. Notable téléromans have included "Rue des Pignons", "Les Belles Histoires des pays d'en haut", "Diva", "La famille Plouffe", and the soap opera parody "Le Cœur a ses raisons". Unlike the season based production in most countries, most of Indian television fiction tends to be regular-broadcasting soap opera. These started in the late 1990s, as more and