Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Alexandru Tudor-Miu Alexandru Tudor-Miu Alexandru Tudor-Miu (February 25, 1901 – July 26, 1961) was a Romanian poet. Born into a peasant family in Brazi, Prahova County, he attended primary school in his native village, followed by high school at Ploiești. Between 1918 and 1920, he worked as a schoolteacher in Pantazi, in his native county. In 1921, he was a laboratory assistant at the refinery in Câmpina, and was subsequently employed by Concordia-Electrica company. From 1945 until his death, he headed the electrotechnical school in Câmpina. Together with Geo Bogza, he began the local surrealist movement. Inspired by the latter's magazine "Urmuz",