Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
No soap radio pass the soap.' The hippo replied, 'No soap, radio.'" Since the short variety of joke is usually thought of beforehand, there are a few commonly used ones. They often involve animals in bathtubs. The joke has become widely known and entered popular culture in other forms, including a shower radio named "No Soap-Radio!" It has been used as the name for rock bands, as well as a short-lived TV sketch comedy show ("No Soap, Radio") starring Steve Guttenberg that aired on ABC in the spring of 1982. No Soap Radio was also the name of a radio commercial production company