Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera on Britain's behalf in World War II. The BBC continues to broadcast the world's longest-running radio soap, "The Archers", which first aired in May 1950, and has been running nationally since 1951. It is currently broadcast on BBC Radio 4 and continues to attract over five million listeners, or roughly 25% of the radio listening population of the UK at that time of the evening. In the UK, soap operas are one of the most popular genres, with most being broadcast during prime time. Most UK soap operas focus on everyday, working-class communities, influenced by the conventions of the kitchen