Italian design Italian furniture include Zanussi's rigorous, creative and streamlined washing machines and fridges, the "New Tone" sofas by Atrium, and most famously the innovative post-modern bookcase, made by Ettore Sottsass for the Memphis Group in 1981, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". The bookcase became a huge cultural icon and design event of the 1980s. Modern Italian design has changed the meaning of style and elegance and many interior designers use Italian or Italian inspired pieces in their work. Stunning examples are found in the ranges by Slide Designs, Belta Frajumar and Lumen
Ettore Sottsass Japan and furniture of all kinds. The studio was based on the cultural guidance of Ettore Sottsass and the work conducted by its many young associates, who often left to open their own studios. Sottsass Associati is now based in London and Milan and continue to sustain the work, philosophy and culture of the studio. The studio works with former members of Memphis as well as with the architect Johanna Grawunder and the industrial designer James Irvine. It works for major companies like Apple, Philips, Siemens, Zanotta, Fiat, Alessi, and also realises the interior design of all the retail shops