Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Varzi Achille Varzi Achille Varzi (8 August 1904 – 1 July 1948) was an Italian Grand Prix driver. Born in Galliate, province of Novara (Piedmont), Achille Varzi was the son of a textile manufacturer. As a young man, he was a successful motorcycle racer of Garelli, DOT, Moto Guzzi and Sunbeam, and rode seven times in the Isle of Man TT from 1924 before switching to auto racing in 1928 where, for the next ten years, he would rival Tazio Nuvolari, Rudolf Caracciola and Bernd Rosemeyer. Varzi's first race car was a Type 35 Bugatti but he shortly changed to driving