Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
Helmut Lang (fashion brand) store. In New York City, a temporary 'pop-up shop' opened in mid-December 2007, while the company is apparently looking for a larger location in the Meatpacking District. May 8, 2008 saw the opening of a Helmut Lang outlet store at Woodbury Common Premium Outlets in New York, however this store has since closed. Three different perfumes were associated with the Helmut Lang label, produced in cooperation with Procter & Gamble, all of which were discontinued with the closing of the original brand in 2005. Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut