History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
National Chamber of Italian Fashion of members ranging from eleven to eighteen. It has the power to the ordinary and extraordinary management of the association. The Presidential Committee consists of the President and four Vice-Presidents of the Executive Council. It deals with the ordinary and in the urgent cases it could substitute the Executive Council. One of the key activities that are organized by the chamber are the fashion event to promote the Italian fashion; among them the famous Milan Fashion Week which was established in 1958 and became one of the world big four fashion weeks alongside New York City, London and Paris. National