Mike Baldwin (Coronation Street) Jones). Making his first appearance in 1976 as a Cockney businessman with an eye for the ladies, Mike was the son of an occasional character, Frank "Frankie" Baldwin, a former docker and Cockney wide boy. Mike Baldwin became chiefly known for his ruthlessness in business and his string of ruined relationships. During his time on the show, Mike had 25 girlfriends and four wives. Mike Baldwin's family history was retconned in 2004 when his nephew Danny Baldwin was introduced. Prior to this, Mike was always referred to as an only child. Mike and Alma's romance stemmed back to 1989 and
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the