Ben-Hur: A Tale of the Christ underground church. It will survive through the ages and comes to be known as the Catacomb of Callixtus. "Ben-Hur" is the romantic story of a fictional nobleman named Judah Ben-Hur, who tries to save his family from misfortune and restore honor to the family name, while earning the love of a modest female Jew named Esther. It is also a tale of vengeance and spiritual forgiveness that includes themes of Christian redemption and God's benevolence through the compassion of strangers. A popular theme with readers during Gilded Age America, when the novel was first published, was the idea of achieving
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in