Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
Italian fashion like Marni, Dutch label Viktor & Rolf and Belgian Maison Martin Margiela, is headquartered in the countryside near Vicenza in the region of Veneto. Italian companies Cesare Paciotti and also Tod's, owned by businessman Diego Della Valle (which produces luxury shoes, other leather goods and also clothes under the labels of Tod's itself, Roger Vivier, Hogan, Fay and haute couture brand Schiaparelli), Santoni, Bontoni are headquartered in the region of Marche, a very important manufacturing district for shoes and leather components in the Adriatic coast. Fashion houses Fabiana Filippi and Brunello Cucinelli's home is the region of Umbria and luxury