Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Greece and wine was discovered as another means of adding sweetness to the wine. The Greeks believed wine could also be improved by adding resin, herbs, spice, seawater, brine, oil and perfume. Retsina, mulled wine and vermouth are some modern examples of these practices. As late as the Second Council of Constantinople in 691 AD, exactly three centuries after Theodosius closed the temples, a canon was issued expressly forbidding the cries of "Dionysus!" from the wine treaders, who still were masked; it was recommended that ""Kyrie eleison"" be substituted. In ancient times, the reputation of a wine depended on the region the wine