Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Screening of soap operas in Australia Nine Network and Network Ten. It particular became very popular in the early 1990s when Australian actress Carmen Duncan played the role of villainous Iris Wheeler. Foxtel relaunched the series in 1995 being only 3 months behind the U.S. and continued to air it til its final episode in September 1999. "As the World Turns" is an American soap opera that aired for a short period on Network Ten, first at 1.30 pm, then moved to 5:00 pm before ultimately being dropped entirely in 1987. "General Hospital" is an American soap opera that first aired on the Seven Network in