Italian fashion Prada, Richmond, Ermanno Scervino, Tod's (designed by Andrea Incontri regarding men's lines), Trussardi, Valentino (directed by Pier Paolo Piccioli) and Versace (directed by Donatella Versace) to name the most significant. Examples of major fashion brands which are specialized mainly at womenswear (and also accessories for women) are Agnona (designed by Simon Holloway), Luisa Beccaria, Laura Biagiotti, Blumarine (created by Anna Molinari), Chiara Boni la petit robe, Capucci (directed by Mario Dice), Alberta Ferretti, Elisabetta Franchi, Giamba (created by designer Giambattista Valli), Krizia (founded by Mariuccia Mandelli and now art directored by Zhu Chongyun), Max Mara (created by Laura Lusuardi), Miu
Italian fashion of Italian fashion house Roberta di Camerino, which was founded in 1945. The brand is famous for its handbags, and is most notably associated with the creation of the it bag, a form of handbag which is recognisable due to its status symbol. Brands such as Max Mara and United Colors of Benetton, despite being major Italian brands, are not headquartered in Milan, Rome or Florence, yet, the former has its headquarters in Reggio Emilia, and the latter in Ponzano Veneto. Italian holding OTB held by Renzo Rosso, owner of different ready-to-wear brands such as Diesel and also fashion houses