Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Scappino (fashion house) Scappino (fashion house) Scappino () is an Italian luxury fashion house created in 1914 by Domenico Scappino in Turin, Italy, specializing in silk products like ready-to-wear, ties, shoes, watches, jewellery, accessories, sunglasses, and fragrances. It is known as one of the best fine silk producers in the world. Scappino was founded in 1914 in Turin, when World War I started. Within few years the brand started getting recognized in Europe, eventually opening boutiques across the continent. During the 1930s, the Prince of Piemont, Umberto II, designated Scappino as the official supplier of the Royal House. The company later expanded operations