Judah Ben-Hur Actor. Marlon Brando, Burt Lancaster and Rock Hudson turned down the role before Heston accepted it. In this version Ben-Hur becomes a Christian at the Crucifixion of Christ; whereas in the book Ben-Hur becomes a Christian earlier. Ben-Hur is given a more somewhat bitter personality; Balthazar, one of the three wise men having witnessed the birth of Christ begs him to listen to the teachings of Jesus but Judah rebuffs him saying that he has business with Rome. Blaming Rome for destroying the once good Messala (prior to his corruption) and what has happened to his family Judah refuses to
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in