1978 FIFA World Cup 1978 FIFA World Cup The 1978 FIFA World Cup, the 11th staging of the FIFA World Cup, quadrennial international football world championship tournament, was held in Argentina between 1 and 25 June. The Cup was won by the Argentine hosts, who defeated the Netherlands 3–1 in the final, after extra time. The final was held at River Plate's home stadium, Estadio Monumental, in the Argentine capital of Buenos Aires. This win was the first World Cup title for Argentina, who became the fifth team (after Uruguay, Italy, England and West Germany) to be both hosts and world champions. Argentina, the
2006 FIFA World Cup sponsorship 2006 FIFA World Cup sponsorship Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA