Origins of rock and roll "Rock and Roll" Harris. These songs were generally classed as "race music" or, from the late 1940s, "rhythm and blues", and were barely known by mainstream white audiences. However, in 1951, Cleveland disc jockey Alan Freed began broadcasting rhythm, blues, and country music for a multi-racial audience. Freed, familiar with the music of earlier decades, used the phrase rock and roll to describe the music he aired over station WJW (850 AM); its use also is credited to Freed's sponsor, record store owner Leo Mintz, who encouraged Freed to play the music on the radio. Originally Freed used the name
The Rock and Roll Trio band. The "Record Exchanger" No. 26, however, noted that the session was set up and A & R'd by Buddy Bain, a disc-jockey and performer in Corinth, Mississippi. Their first single was "You're Undecided"(any early indication of their rockabilly style) backed with "Go Mule Go" (Von 1006), released under the name Johnny Burnette. It sold fewer than 200 copies. There is some disagreement over the year in which this single was released. The "Guinness Book Of Rock Stars" suggests that the year was 1953, but other sources suggest 1954, and others suggest November 1955. The trio were said to have