Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera shows in Finland are YLE shows "Uusi päivä" (which has aired since 2009) and "Kotikatu" (which ran from 1995 to 2012), however these programs do not adhere to a five-episode-a-week schedule. With the advent of internet television and mobile phones, several soap operas have also been produced specifically for these platforms, including "", a spin-off of the established "EastEnders". For those produced only for the mobile phone, episodes may generally consist of about six or seven pictures and accompanying text. On September 13, 2011, TG4 launched a new 10-part online series titled, "Na Rúin" (an Internet spin-off of "Ros na