Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera 1998. CyBC created the third weekdaily soap, "Anemi Tou Pathous" ("Passion Winds"), running from January 2000 to June 2004, which was replaced by "I Platia" ("The Square") from September 2004 to July 2006. "Epikindini Zoni" ran from 2009 to 2010, and was cancelled after 120 episodes. "Vimata Stin Ammo" made its debut in September 2010. Sigma TV first commissioned the weekdaily comedic soap "Sto Para Pente", which aired from September 1998 to June 2004, and first held the distinction of being the longest weekday show in Cyprus television history, before it was surpassed by "Se Fonto Kokkino", which ran from