Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Ariella Fashion House Ariella Fashion House Ariella is a British fashion brand of cocktail, evening and special occasion wear founded in 1966. Ariella designs, manufactures, wholesales and retails women’s fashion. Ariella sells under their own labels - retail label Ariella London and designer label Ariella Couture, as well as under clients’ labels. In April 2015 Ariella opened its flagship store in Brent Cross Shopping Centre. Ariella started trading in Carnaby Street, founded by two brothers, Aristos and Achilleas Constantinou. It designed, manufactured and retailed its own designs, expanding to 11 retail outlets in London, as well as franchise stores in Switzerland and USA.