Italian fashion of Italian fashion house Roberta di Camerino, which was founded in 1945. The brand is famous for its handbags, and is most notably associated with the creation of the it bag, a form of handbag which is recognisable due to its status symbol. Brands such as Max Mara and United Colors of Benetton, despite being major Italian brands, are not headquartered in Milan, Rome or Florence, yet, the former has its headquarters in Reggio Emilia, and the latter in Ponzano Veneto. Italian holding OTB held by Renzo Rosso, owner of different ready-to-wear brands such as Diesel and also fashion houses
Italian fashion Miu (founded and directed by Miuccia Prada), Philosophy (directed by Lorenzo Serafini), Emilio Pucci, Simonetta Ravizza, Mila Schon and Twin-set by Simona Barbieri whilst the most important luxury houses which focus only on menswear and accessories for men are Brioni, Canali, Caruso, Corneliani, Lardini, MP Massimo Piombo, Stefano Ricci, Ermenegildo Zegna (directed by Alessandro Sartori) and Pal Zileri (created by Rocco Iannone). A few Italian designers head some important fashion brands outside Italy. Riccardo Tisci had been working for French luxury house Givenchy for twelve years until 2017 and in 2018 was named new Burberry creative director, Maria Grazia Chiuri