Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
History of Italian fashion Spears, Rihanna, Alexandra Burke, Christina Aguilera, and even Diana, Princess of Wales, were clients of Italian fashion designers. Milan and Rome are important internationally in the fashion industry, along with Tokyo, Los Angeles, London, Paris and New York. Venice, Florence, Naples, Bologna, Genoa, and Turin are other important centers of fashion. Italy's main shopping districts are the Via Montenapoleone fashion district in Milan, the "Galleria Vittorio Emanuele" in Milan, "Via dei Condotti" in Rome, "Via de' Tornabuoni" in Florence, and "Chiaia" in Naples. History of Italian fashion The history of Italian fashion is a chronological record of the events and