Culture of Italy Italiana" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". Today, Milan and Turin are the nation's leaders in architectural design and industrial design. The city of Milan hosts the FieraMilano, Europe's biggest design fair. Milan also hosts major design and architecture-related events and venues, such as the "Fuori Salone" and the Salone del Mobile, and has
Michael Graves Walt Disney Company. Over the years, the Michael Graves Design Group, a part of his design firm, designed and brought to market more than 2,000 products. In the early 1980s Ettore Sottsass recruited Graves to become a member of Memphis, a postmodern design group based in Milan, Italy. Graves began designing consumer products such as furniture and home accessories. Especially notable is his "Plaza" dressing table. Around the same time, Graves became associated with Alessi, a high-end Italian kitchenware manufacturer. Graves designed a sterling silver tea service for Alessi in 1982, a turning point in his career, and he was