Collezione Maramotti biennial Max Mara Art Prize for Women to a young female artist working in the United Kingdom. Between 2006 and 2016 the winners of the prize were: Margaret Salmon; Hannah Rickards; Andrea Büttner; Laure Prouvost; Corin Sworn; and Emma Hart. Collezione Maramotti The Collezione Maramotti is the private collection of contemporary art of Achille Maramotti, who founded Max Mara. It is housed in the former premises of the company in Reggio Emilia, in Emilia Romagna in central Italy. It contains some two hundred works, and is open to visitors by appointment only. It also organises temporary exhibitions. Among the artists
History of Italian fashion with Versace, Armani, and Dolce & Gabbana opening up their first boutiques there. Until the 1970s, Italian fashion primarily served the wealthy, similar to "haute couture" in France. In the 1970s and 1980s, Italian fashion started to concentrate on ready-to-wear clothes, such as jeans, sweaters, and miniskirts. Milan had more affordable styles for shoppers, and Florence was no longer considered the fashion capital of Italy. New clothing labels, such as Miu Miu and Geox, started to appear worldwide in the 1990s. Many celebrities, such as Beyoncé, Axl Rose, Elton John, Naomi Campbell, Elizabeth Hurley, Lady Gaga, Victoria Beckham, Madonna, Britney