Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
History of the wine press of wine presses in their agricultural treatises. Yet despite their frequent mentions in ancient writings and archaeological evidence showing the presence of wine presses throughout the Roman empire, their use was actually relatively rare. This was because having a wine press was a very expensive and large piece of equipment that most Roman farmers, outside the estate holding patricians and the most wealthy plebeians, could not afford. Instead, it was much more common for Roman estates to have large tanks or trough where grapes were tread upon by feet or paddles. Varro also described in his work "De re rustica"