Cathay Pacific settled on until the 1950s. It comes from a meaning "grand and peaceful state" and was at the time often used by other businesses called "Cathay" in English. According to legend, the airline's unique name was conceived by Farrell and some foreign correspondents at the bar of the Manila Hotel, while another narrative was the name was taken in the Cathay Hotel in Shanghai Bund, during drinking and brainstorming, and choosing Cathay was to avoid the word China in the airline name. 25 September, on Cathay Pacific's maiden voyage, de Kantzow and Peter Hoskins flew from Sydney to Hong Kong
Cathay Organisation company also launched a new corporate identity. Cathay Bowl became Singapore's first bowling centre operator to be awarded ISO 9002 certification by the Productivity and Standards Board (PSB). Cathay took a 19% stake in ACEL International Holdings Ltd, which offered educational enrichment programmes and it was renamed Cathay ACEL Pte Ltd. In 1999, Singapore's first bowling alley to offer cosmic bowling was opened by Cathay Bowl; the 24-lane Cathay Bowl at SAFRA Tampines. That same year, Cathay Cineplex Causeway Point opened marking Cathay Cineplexes' first foray into the suburban districts. Entering the new millennium, Cathay opened its five-screen Mega Pavilion