Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Ariella Fashion House Ariella is a member of various Trade Associations including: Ariella won a number of awards, including: The Queen‘s Award for Export Achievement 1998, UK Fashion Export Award 2008, two IPC Woman Fashion Awards, UKFT Export Awards 2010, and HSBC Business Thinking 2010 Competition for the London Region. Ariella Fashion House Ariella is a British fashion brand of cocktail, evening and special occasion wear founded in 1966. Ariella designs, manufactures, wholesales and retails women’s fashion. Ariella sells under their own labels - retail label Ariella London and designer label Ariella Couture, as well as under clients’ labels. In April 2015 Ariella