CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
No soap radio pass the soap.' The hippo replied, 'No soap, radio.'" Since the short variety of joke is usually thought of beforehand, there are a few commonly used ones. They often involve animals in bathtubs. The joke has become widely known and entered popular culture in other forms, including a shower radio named "No Soap-Radio!" It has been used as the name for rock bands, as well as a short-lived TV sketch comedy show ("No Soap, Radio") starring Steve Guttenberg that aired on ABC in the spring of 1982. No Soap Radio was also the name of a radio commercial production company