Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
History of Italian fashion regained popularity worldwide. While many clients of Italian fashion designers are celebrities, Italian fashion brands also focus on ready-to-wear clothes. Italian fashion, art, music, and philosophy flourished during the Renaissance in Italy. The cities of Venice, Milan, Florence, Naples, and Rome produced textiles such as velvet, silk, and wool. Italian fashion grew in popularity and influence across Europe, and was preferred by one of the most powerful families in Italy, the Medicis of Florence. In the 15th and 16th centuries, Italian fashion was influenced by the art of Michelangelo, Leonardo da Vinci, and Raphael. Italian fashion was extravagant and expensive,