Rosetta Stone have originally been displayed within a temple, possibly at nearby Sais. It was probably moved during the early Christian or medieval period, and was eventually used as building material in the construction of Fort Julien near the town of Rashid (Rosetta) in the Nile Delta. It was rediscovered there in July 1799 by a French soldier named Pierre-François Bouchard during the Napoleonic campaign in Egypt. It was the first Ancient Egyptian bilingual text recovered in modern times, and it aroused widespread public interest with its potential to decipher this previously untranslated hieroglyphic language. Lithographic copies and plaster casts began circulating
Rosetta Stone Ltd. v. Google, Inc. Stone brand awareness since the introduction of Google's new AdWord trademark policy . With regards to fair use, the Court found that the nominative fair use provisions were a defense, putting the burden on Google not Rosetta Stone to prove. Furthermore, the district court had failed to analyze whether Google had acted in good faith, a requirement for fair use. With regard to the second reason, the Court found that likelihood of dilution is a six factored analysis, in which a court should look at: The district court only analyzed one factor, the degree of recognition of Rosetta Stone's mark.