Miu Miu actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The
Christopher Bailey (fashion designer) December. While in Milan, Bailey met and began dating Geert Cloet, brand designer for Miu Miu. He split his time between his home in Milan and England. When Cloet was diagnosed with brain cancer in 2004, he and Bailey moved to Yorkshire to be near Bailey's family. Cloet died the next year. Bailey has been in a relationship with British actor Simon Woods since 2009. In May 2014 Bailey became the first openly gay executive among FTSE 100 corporations. Bailey is mentoring emerging British creative talent from UK institutions including the Royal College of Art and the University of Huddersfield.