Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera Network weekday series aired in a daytime slot in 15-minute installments. "The Story of Peter Grey" ran for 164 episodes. The first successful wave of Australian evening television soap operas started in 1967 with "Bellbird", produced by the Australian Broadcasting Corporation. This rural-based serial screened in an early evening slot in 15-minute installments as a lead-in to the evening news. "Bellbird" was a moderate success but built-up a consistent and loyal viewer base, especially in rural areas, and enjoyed a ten-year run. "Motel" (1968) was Australia's first half-hour soap opera; the daytime soap had a short run of 132 episodes.