Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Iceberg (fashion house) Iceberg (fashion house) Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women’s and men's' 'prêt-a-porter", accessories, fragrances and childrenswear. It is part of the Gilmar Group, founded in 1962. Its headquarters are in San Giovanni in Marignano, Italy, and it has boutiques and outlets in cities across Europe, primarily in Italy but also in Limburg, Nicosia, Riyadh, Dubai, various cities in China, etc. The founders' son Paolo Gerani is the creative person and the manager. Starting as knitwear specialists, Iceberg were an early proponent of the concept of