Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Casanova old. Achille Casanova Achille Casanova (2 October 1941 – 17 July 2016) was a Swiss journalist and politician. He held the office of Vice-Chancellor of Switzerland between 1981 and 2005, and during this time became the first official spokesman for the Swiss Federal Council when that role was created on 1 September 2000. Born in Zurich in 1941 but originating from the Italian-speaking canton Ticino, he first attended school in Lugano, before studying political science at the universities of Bern and Fribourg. He began working as a journalist for the national press agency of Switzerland, before joining the Swiss Italian