Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Byzantine Greeks as "Rhōmaîoi" (, "Romans", meaning citizens of the Roman Empire), a term which in the Greek language had become synonymous with Christian Greeks. The Latinizing term "Graikoí" (Γραικοί, "Greeks") was also used, though its use was less common, and nonexistent in official Byzantine political correspondence, prior to the Fourth Crusade of 1204. While this Latin term for the ancient "Hellenes" could be used neutrally, its use by Westerners from the 9th century onwards in order to challenge Byzantine claims to ancient Roman heritage rendered it a derogatory exonym for the Byzantines who barely used it, mostly in contexts relating to