Opuntia demand is making cultivation of the insect an attractive opportunity in other regions, such as in Mexico, where cochineal production had declined again owing to the numerous natural enemies of the scale insect. Apart from cochineal, the red dye betanin can be extracted from some "Opuntia" plants themselves. Fluid ("cactus juice") extracted from "Opuntia" pads and stems, especially "O. ficus-indica", is one of the most commonly used additives in earthen plaster. The flesh ("mucilage") of the cactus has been found to purify water. A project at the University of South Florida is investigating its potential for low-cost, large-scale water purification.
Opuntia ficus-indica the plants are used as fodder. In these cases, the spines need to be removed from the pads to avoid damage to the animals. Mostly, this is achieved by burning the spines off the pads. "Opuntia ficus-indica" for human and animal consumption is its water content in an arid environment, containing about 85% water as a water source for wildlife. The seeds contain 3-10% of protein and 6-13% of fatty acids, mainly linoleic acid. As the fruit contains vitamin C (containing 25–30 mg per 100g), it was once used to mitigate scurvy. "Opuntia" contains selenium. The red color of the