Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Byzantine Greeks the West, such as texts relating to the Council of Florence, to present the Western viewpoint. The ancient name "Hellenes" was synonymous to "pagan" in popular use, but was revived as an ethnonym in the Middle Byzantine period (11th century). While in the West the term "Roman" acquired a new meaning in connection with the Catholic Church and the Bishop of Rome, the Greek form "Romaioi" remained attached to the Greeks of the Eastern Roman Empire. The term "Byzantines" or "Byzantine Greeks" is an exonym applied by later historians like Hieronymus Wolf; the "Byzantines" continued to call themselves "Romaioi" (Romans)