Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
White wine (), honeyed () new (), or sour (). In Ancient Greece wine had already been developed and used since Hippocrates, a physician born around 460 BC who commonly prescribed it to patients. "Vinous white wine" and "bitter white wine" were used among his remedies – a sign of diversity in production at that time. In Roman times the type of viticulture practiced by the Greeks was their model for a long time and production included white wine. Rich Roman patricians organized banquets where the cost of the food was a sign of prestige. In the range of expensive products wine