Italy world. Also, the fashion magazine Vogue Italia, is considered one of the most prestigious fashion magazines in the world. Italy is also prominent in the field of design, notably interior design, architectural design, industrial design and urban design. The country has produced some well-known furniture designers, such as Gio Ponti and Ettore Sottsass, and Italian phrases such as ""Bel Disegno"" and ""Linea Italiana"" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore
Ettore Sottsass Milano. In 1958, Sottsass was hired by Adriano Olivetti as a design consultant for Olivetti, to design electronic devices and develop the first Italian mainframe computer, the Elea 9003 for which he was awarded the Compasso d'Oro in 1959. He also designed office equipment, typewriters, and furniture. There Sottsass made his name as a designer who, through colour, form and styling, managed to bring office equipment into the realm of popular culture. His first typewriters, the "Tekne 3" and the "Praxis 48", were characterized by their sobriety and their angularity. With "Perry A. King", Sottsass created the "Valentine" in 1969