Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
National Chamber of Italian Fashion National Chamber of Italian Fashion The National Chamber of Italian Fashion (Camera Dell Moda) is a non-profit organization, whose purpose is the promotion, coordination of the Italian fashion industry and the training of young Italian designers. It was founded in 1958. It is based in Milan, Via Gerolamo Morone n. 6. It currently represents more than 200 companies operating in various sectors: clothing, accessories, leather goods, footwear, distribution. The Honorary President is Giuseppe Modenese. The governing bodies of the National Chamber of Italian Fashion are the Board of Directors and the Management Committee. The Board is composed of a number