Italian design Italian furniture include Zanussi's rigorous, creative and streamlined washing machines and fridges, the "New Tone" sofas by Atrium, and most famously the innovative post-modern bookcase, made by Ettore Sottsass for the Memphis Group in 1981, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". The bookcase became a huge cultural icon and design event of the 1980s. Modern Italian design has changed the meaning of style and elegance and many interior designers use Italian or Italian inspired pieces in their work. Stunning examples are found in the ranges by Slide Designs, Belta Frajumar and Lumen
Ettore Sottsass Sottsass began assembling a major design consultancy, which he named Sottsass Associati. Sottsass Associati was established in 1980 and gave the possibility to build architecture on a substantial scale as well as to design for large international industries. Besides Ettore Sottsass, the others founding members were Aldo Cibic, Marco Marabelli, Matteo Thun and Marco Zanini. Later, also Johanna Grawunder, Marco Susani and Mike Ryan will join the firm. In 1985, Sottsass left Memphis to focus on the Associati. Sottsass Associati, primarily an architectural practice, also designed elaborate stores and showrooms for Esprit, identities for Alessi, exhibitions, interiors, consumer electronics in