Board game riches games that permitted players to emulate the capitalist heroes of the age. One of the first such games, "The Game of the District Messenger Boy", encouraged the idea that the lowliest messenger boy could ascend the corporate ladder to its topmost rung. Such games insinuated that the accumulation of wealth brought increased social status. Competitive capitalistic games culminated in 1935 with "Monopoly", the most commercially successful board game in U.S. history. McLoughlin Brothers published similar games based on the telegraph boy theme including "Game of the Telegraph Boy, or Merit Rewarded" (1888). Greg Downey notes in his essay, "Information
Parker Brothers and "", and more. In early 1983, Parker Brothers spent US$15 million establishing a book publishing branch; their first titles featured the American Greetings franchises, Care Bears and Strawberry Shortcake. The branch published twelve titles by February 1984; sales of these books totalled 3.5 million units. Parker Brothers also operated a record label around the same time; one of its releases, based on Coleco's Cabbage Patch Kids and involving Tom and Stephen Chapin titled "Cabbage Patch Dreams", was certified Gold by the Recording Industry Association of America (RIAA) in July 1984. In 1985, General Mills merged the company with their