Italian fashion Miu (founded and directed by Miuccia Prada), Philosophy (directed by Lorenzo Serafini), Emilio Pucci, Simonetta Ravizza, Mila Schon and Twin-set by Simona Barbieri whilst the most important luxury houses which focus only on menswear and accessories for men are Brioni, Canali, Caruso, Corneliani, Lardini, MP Massimo Piombo, Stefano Ricci, Ermenegildo Zegna (directed by Alessandro Sartori) and Pal Zileri (created by Rocco Iannone). A few Italian designers head some important fashion brands outside Italy. Riccardo Tisci had been working for French luxury house Givenchy for twelve years until 2017 and in 2018 was named new Burberry creative director, Maria Grazia Chiuri
Helmut Lang (fashion brand) Helmut Lang (fashion brand) The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang (born 10 March 1956) in 1986. The Helmut Lang brand still exists today, but has been carried on without Lang's involvement since 2005. Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique there in 1979 at the age of 23. His clothes were fairly successful in his native Austria, and, after presenting his work as part of an exhibition titled "l'Apocalypse Joyeuse" at the Centre Pompidou in Paris, initiated by the Austrian government,