Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera weekday daytime slots, usually five days a week. Most of the listeners would be housewives.Thus, the shows were aimed at and consumed by a predominantly female audience. The first nationally broadcast radio soap opera was "Clara, Lu, and Em", which aired on the NBC Blue Network at 10:30 p.m. Eastern Time on January 27, 1931. One of the defining features that makes a television program a soap opera, according to Albert Moran, is that form of television that works with a continuous open narrative. While Spanish language telenovelas are sometimes called "soap operas," telenovelas have conflicts that get resolved and