George Swinnerton Parker Cuba" on the impending Spanish–American War. The game industry was growing, and the company was becoming very profitable. In 1906, Parker Brothers published the game "Rook", their most successful card game to this day, and it quickly became the best-selling game in the country. During the Great Depression, a time when many companies were going out of business, Parker Brothers released a new board game called "Monopoly". Although the company had originally rejected the game in 1934, they decided to publish it the next year. It was an instant success, and the company had difficulty keeping up with demand. The
Parker Brothers and "", and more. In early 1983, Parker Brothers spent US$15 million establishing a book publishing branch; their first titles featured the American Greetings franchises, Care Bears and Strawberry Shortcake. The branch published twelve titles by February 1984; sales of these books totalled 3.5 million units. Parker Brothers also operated a record label around the same time; one of its releases, based on Coleco's Cabbage Patch Kids and involving Tom and Stephen Chapin titled "Cabbage Patch Dreams", was certified Gold by the Recording Industry Association of America (RIAA) in July 1984. In 1985, General Mills merged the company with their