Cathay Jan Pieterszoon Coen to embark on an "unfortunate" (for the Dutch) policy of treating the Ming Empire as "merely another 'oriental' kingdom". The last nail into the coffin of the idea of there being a Cathay as a country separate from China was, perhaps, driven in 1654, when the Dutch Orientalist Jacobus Golius met with the China-based Jesuit Martino Martini, who was passing through Leyden. Golius knew no Chinese, but he was familiar with "Zij-i Ilkhani", a work by the Persian astronomer Nasir al-Din al-Tusi, completed in 1272, in which he described the Chinese ("Cathayan") calendar. Upon meeting Martini, Golius
Cathay Organisation company also launched a new corporate identity. Cathay Bowl became Singapore's first bowling centre operator to be awarded ISO 9002 certification by the Productivity and Standards Board (PSB). Cathay took a 19% stake in ACEL International Holdings Ltd, which offered educational enrichment programmes and it was renamed Cathay ACEL Pte Ltd. In 1999, Singapore's first bowling alley to offer cosmic bowling was opened by Cathay Bowl; the 24-lane Cathay Bowl at SAFRA Tampines. That same year, Cathay Cineplex Causeway Point opened marking Cathay Cineplexes' first foray into the suburban districts. Entering the new millennium, Cathay opened its five-screen Mega Pavilion