Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine Many of the techniques and principles first developed in ancient Roman times can be found in modern winemaking. Though wild grapevines have grown on the Italian peninsula since prehistory, historians are unable to determine precisely when domestic viticulture and winemaking first occurred. It is possible that the Mycenaean Greeks had some influences through early settlements in southern Italy, but the earliest recorded evidence of Greek influence dates to 800 BC. Viticulture was widely entrenched in Etruscan civilization, which was centered around the modern winemaking region of Tuscany. Because the ancient Greeks saw wine as a staple of domestic life and