Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
History of the wine press from olives. This press would entail laying the grapes out underneath several planks of wood and then weighing the planks down with rocks to press the juice out from the grapes. The wine made from these rudimentary pressing wasn't held in high esteem by the Greeks, often tainted with impurities and having a short shelf life. Much more prized was the wine produced from "free run" juice that was released by the grapes under their own weight before any treading or pressing. This wine was believed to be the most pure and was often used for medicinal purposes. In the