Snow White and the Seven Dwarfs (1937 film) personalities. The dwarfs names were chosen from a pool of about fifty potentials, including Jumpy, Deafy, Dizzey, Hickey, Wheezy, Baldy, Gabby, Nifty, Sniffy, Swift, Lazy, Puffy, Stuffy, Tubby, Shorty, and Burpy. The seven finalists were chosen through a process of elimination. The leader of the dwarfs, required to be pompous, self-important and bumbling, was named Doc; others were named for their distinguishing character traits. At the end of the October story meetings, however, only Doc, Grumpy, Bashful, Sleepy and Happy of the final seven were named; at this point, Sneezy and Dopey were replaced by 'Jumpy' and an unnamed seventh
Disney Consumer Products and Interactive Media Mooney of Disney Consumer Products (DCP) created the Disney Princess franchise in January 2000. In 2005, Mooney formed the Disney Fairies franchise which launched in the fall with the "Fairy Dust and the Quest for the Egg" book. In the early 2000s, DisneyToon Studios (DTS) joined DCP as their internal video partner within the Disney conglomerate in developing the new Disney franchises. While Consumer Products eyed other potential franchises, DTS looked to the Seven Dwarfs for a male-centric franchise to counterbalance the female-centric Fairies by 2005. The Muppet franchise was held by DCP, via the Muppet Holding Company, after it