The First Hundred Years and fewer still watched during the afternoon. The series was replaced with the television version of "Guiding Light", which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account). The First Hundred Years The First Hundred Years is the first ongoing TV soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952. A previous daytime drama on NBC, "These Are My Children", aired in 1949 but only lasted one month, and NBC's "Hawkins
Vine Street (TV series) California. Audiences were already accustomed to continuing story serials from the radio, but this was the first attempt on television. The term "soap opera" came about since many soap and cleaning product companies started trying to reach the many housewives who were home to listen these programs which normally aired in the afternoons. The "Oxford English Dictionary"s citation for the phrase dates its first appearance in print to 1938. Vine Street (TV series) Vine Street, considered the first American television soap opera, was first broadcast on 15 April 1938 by W6XAO in Los Angeles, as a daily 15-minute serial, and