Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Italian fashion and now is settled in Milan and represents all the highest cultural values of Italian Fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through events with a highly intellectual image in Italy and abroad. Examples of major Italian fashion houses focused on both menswear and womenswear, but also accessories, are: Giorgio Armani, Byblos Milano (designed by Manuel Facchini), Bottega Veneta (designed by Tomas Maier), Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel (created by Andreas Melbostad as long as the Black Gold line is concerned), Dolce & Gabbana, Etro, Fay