Ben-Hur: A Tale of the Christ has Ben Hur among her lovers, which serves as one of the hints the "time travel" is actually a form of reality manipulation. More than one tribute to Wallace's most famous book and its fictional hero have been erected near Wallace's home in Crawfordsville, Indiana. The General Lew Wallace Study and Museum honors the character of Judah Ben-Hur with a limestone frieze of his imagined face installed over the entrance to the study. Wallace's grave marker at the cemetery in Crawfordsville includes a line from the Balthazar character in "Ben-Hur": "I would not give one hour of life as a
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the