Miu Miu Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu's collections. The first four short films were directed by Zoe Cassavetes, Lucrecia Martel,
Italian fashion Renato Balestra and Gattinoni. Today, Milan and Rome are Italy's fashion capitals, and are major international centres for fashion design, competing with other cities such as Tokyo, Los Angeles, London, Paris and New York. Also, other cities such as Venice, Florence, Naples, Vicenza, Bologna, Genoa and Turin are important centres. The country's main shopping districts are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele (Milan), Via dei Condotti (Rome), and Via de' Tornabuoni (Florence). Italian fashion is dominated by Milan, Rome, and to a lesser extent, Florence, with the former two being included in the top 30 fashion