Mr Kipling pack designs were slightly revamped, with more emphasis put on the name of each product; the write-ups on the back of the pack no longer purport to be written by Mr Kipling. Premier Foods also introduced what it termed 'Snap Pack' packaging (now renamed 'Snack Pack'), providing cakes in individually sealed plastic packs to keep them fresh. It quickly became a top-seller for the brand. Mr Kipling French Fancies are small sponge cakes, resembling petits fours, topped with a hemisphere of vegetable-oil "buttercream". The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties
Cooking Guide: Can't Decide What to Eat? series. "Cooking Guide" is an "interactive cooking aid" that gives step by step instructions on how to cook from a range of 245 dishes. The user is guided through the preparation and cooking process via audio narration and instructional video clips, and the user can use the Nintendo DS's voice recognition to proceed through each cooking step. Users can also choose recipes based on how many calories they have, or what ingredients the user currently has at hand, among other options. "Cooking Guide" also keeps in memory what dishes the player has already made. The application also allows users to