Hector the Cat eight of his nine lives due to "ignorance of road safety practices". This was followed by a short instructional film. In subsequent years other characters were introduced in calendars, instructional films, and comic books including Millie, his girlfriend (1973), Uncle Tom (1974), Hector and Millie's three kittens (1975) and his space friend Ding Dong (1982). A study in 1978 found that, although children enjoyed the characters and stories, the material had a number of inadequacies. It stressed that road safety research findings and child development theory would need to be considered for any future development. The character is currently used
Tobermory Cat work is narrated by the second assistant tea maker at T.C.Management and explores the nature of the construct of celebrity through a fictional cat who is simply "famous for being famous". Having created and promoted his fictional work, Angus Stewart registered the web domain tobermorycat.co.uk 22 November 2011, registered as a company Tobermory Cat Ltd 19 March 2012 and applied for the Tobermory Cat Trade Mark on 23 March 2012. As part of the creative work, the artist documented the process of creating and promoting his fictional celebrity cat on the Facebook page. In December 2011 a prominent Scottish publisher