History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
THEO (fashion brand) for MBKFD (Ukraine’s biannual international fashion week) promo campaign. Having started the press portfolio with star names, the brand keeps the pace creating four full collections a year and initiates art projects in collaboration with artists from all fields ("Song Book" and "THEObsession") <br>- 2014 - Theo Dekan and Oksana Denis launch the brand. - 28 March 2015 – a debut Fall-Winter 2015/16 collection at Mercedes-Benz Fashion Days is presented - March 2015 - THEO launches an art project “THE SONG BOOK” in collaboration with Olga Yanul, a stylist and creative director, model - Zen @ModelWerk, photographer - Arcin Sagdic.