Casablanca (film) misquotation. One of the lines most closely associated with the film—"Play it again, Sam"—is inaccurate. When Ilsa first enters the Café Americain, she spots Sam and asks him to "Play it once, Sam, for old times' sake." After he feigns ignorance, she responds, "Play it, Sam. Play 'As Time Goes By'." Later that night, alone with Sam, Rick says, "You played it for her, you can play it for me," and "If she can stand it, I can! Play it!" Rick's toast to Ilsa, "Here's looking at you, kid", used four times, was not written into the draft screenplays, but
Casablanca Records Casablanca Records Casablanca Records is an American record label owned by Universal Music Group and operated under Republic Records. Under its founder Neil Bogart, Casablanca was successful in the disco era of the 1970s. The label currently focuses on Dance and Electronic music under the direction of Rob Stevenson and Brett Alperowitz. Casablanca was founded in 1973 by former Buddah Records executive Neil Bogart, who named the label in homage to the film "Casablanca". He partnered with Cecil Holmes, Larry Harris and Buck Reingold in 1973, and was based in Los Angeles. The label was formed after they left Buddah