Jil Sander (brand) CEO Patrizio Bertelli said: "As we focus on the development of the Prada and Miu Miu brands, I am certain that Change Capital Partners will be able to provide the necessary investment to further grow the Jil Sander business." Raf Simons remained creative director at Jil Sander. In September 2008, the Jil Sander brand was purchased by Onward Holdings Co. Ltd. (), a Japanese multi-brand fashion conglomerate, and its European subsidiary GIBO' CO. S.p.A. for about US$244 million. Jil Sander (brand) Jil Sander is a luxury fashion house founded by Jil Sander. It is currently headquartered in Milan, Italy. Founded
History of Italian fashion with Versace, Armani, and Dolce & Gabbana opening up their first boutiques there. Until the 1970s, Italian fashion primarily served the wealthy, similar to "haute couture" in France. In the 1970s and 1980s, Italian fashion started to concentrate on ready-to-wear clothes, such as jeans, sweaters, and miniskirts. Milan had more affordable styles for shoppers, and Florence was no longer considered the fashion capital of Italy. New clothing labels, such as Miu Miu and Geox, started to appear worldwide in the 1990s. Many celebrities, such as Beyoncé, Axl Rose, Elton John, Naomi Campbell, Elizabeth Hurley, Lady Gaga, Victoria Beckham, Madonna, Britney