Miu Miu actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The
Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the ""Italian school"" started to compete with the French "haute couture", and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked 4th, and,