Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap Opera Digest in the magazine, including "Melrose Place" ("MP") and "Dynasty" ("DYN"). "Soap Opera Digest" circulation has declined over the years, reflecting both a decline in soap opera viewership and a decline in magazine circulations in general. A 40 percent decline in 2003 was due to eliminating reduced-rate subscriptions. This is a list of "Soap Opera Digest" average circulation per issue, per year. Soap Opera Digest Soap Opera Digest is a weekly magazine covering American daytime soap operas. It features onscreen and offscreen news about the series, interviews with and articles about performers, storyline summaries and analysis, and related promotional information. Founded