Ben-Hur: A Tale of the Christ underground church. It will survive through the ages and comes to be known as the Catacomb of Callixtus. "Ben-Hur" is the romantic story of a fictional nobleman named Judah Ben-Hur, who tries to save his family from misfortune and restore honor to the family name, while earning the love of a modest female Jew named Esther. It is also a tale of vengeance and spiritual forgiveness that includes themes of Christian redemption and God's benevolence through the compassion of strangers. A popular theme with readers during Gilded Age America, when the novel was first published, was the idea of achieving
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the