Mr Kipling pack designs were slightly revamped, with more emphasis put on the name of each product; the write-ups on the back of the pack no longer purport to be written by Mr Kipling. Premier Foods also introduced what it termed 'Snap Pack' packaging (now renamed 'Snack Pack'), providing cakes in individually sealed plastic packs to keep them fresh. It quickly became a top-seller for the brand. Mr Kipling French Fancies are small sponge cakes, resembling petits fours, topped with a hemisphere of vegetable-oil "buttercream". The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties
Direct injection expanded foam molding the material. It is also cross-linked, which means that the cells are connected in a way that makes the foam strong and durable with high tear and tensile strength. All polyolefin elastomers are also resistant to most chemicals, which allow the products to not only be used in a chemical environment, but also very cleanable with most household cleaners. The process itself is known to be very interesting, because the injected compound is not foam, until an endothermic reaction in a hot mold activates the blowing agents, resulting in an expanded foam part. This requires the mold cavity size to