Cathay this period, many cartographers were placing Cathay on the Pacific coast, north of Beijing (Pekin) which was already well-known to Europeans. The borders drawn on some of these maps would first make Cathay the northeastern section of China (e.g. by Gerardus Mercator), or, later, a region separated by China by the Great Wall and possibly some mountains and/or wilderness (as in a by Jodocus Hondius, or a by John Speed). J. J. L. Duyvendak hypothesized that it was the ignorance of the fact that "China" is the mighty "Cathay" of Marco Polo that allowed the Dutch governor of East Indies
Cathay Organisation kiosk at Cathay Cineplex Orchard lobby and also introduced SMS ticketing. The following year, the historical Chinatown Majestic Theatre was converted into a shopping centre. Cathay opened The Majestic in February. Mega Pavilion Cineplex at Bukit Jambul in Malaysia went through a facelift. At the same time, in Singapore, EZ-Link payment was introduced at Cathay Cineplex Orchard and Cathay Bowl providing an alternative payment for customers. That same year, Cathay Cineplex launched Singapore's 1st Digital Cinema. Cathay Cineplexes became the first to introduce commercial films in digital format in Singapore. It also opened three more halls at Orchard and became