Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Valentino (fashion house) Valentino (fashion house) Valentino SpA is an Italian clothing company founded in 1960 by Valentino Garavani and part of Valentino Fashion Group, which in turn is owned by the State of Qatar through Mayhoola for Investments S.P.C. Since October 2008, the creative director is Pier Paolo Piccioli. Alessandra Facchinetti was Valentino's creative designer from 2007 to 2008. Valentino is headquartered in Milan, while the creative direction is in Rome. Valentino was founded in 1960 when Garavani opened a fashion house on Via Condotti in Rome, Italy with the backing of his father and his father's associate Giancarlo Giammetti. Valentino's international