Cathay started reciting the names of the 12 divisions into which, according to Nasir al-Din, the "Cathayans" were dividing the day – and Martini, who of course knew no Persian, was able to continue the list. The names of the 24 solar terms matched as well. The story, soon published by Martini in the "Additamentum" to his Atlas of China, seemed to have finally convinced most European scholars that China and Cathay were the same. Even then, some people still viewed Cathay as distinct from China, as did John Milton in the 11th Book of his "Paradise Lost" (1667). In 1939,
Cathay Organisation company also launched a new corporate identity. Cathay Bowl became Singapore's first bowling centre operator to be awarded ISO 9002 certification by the Productivity and Standards Board (PSB). Cathay took a 19% stake in ACEL International Holdings Ltd, which offered educational enrichment programmes and it was renamed Cathay ACEL Pte Ltd. In 1999, Singapore's first bowling alley to offer cosmic bowling was opened by Cathay Bowl; the 24-lane Cathay Bowl at SAFRA Tampines. That same year, Cathay Cineplex Causeway Point opened marking Cathay Cineplexes' first foray into the suburban districts. Entering the new millennium, Cathay opened its five-screen Mega Pavilion