Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera the introduction of private television, ERT produced additional daily soap operas, which included "Pathos" ("Passion"), "Erotika tis Edem" ("Loving in Eden") and "Ta ftera tou erota" ("The Wings of Love"). These failed to achieve high ratings and were canceled shortly after their premiere. Alpha produced "Kato apo tin Acropoli" ("Under the Acropolis"), which ran for 2½ years. The first daytime soap opera produced by a Cyprus channel was LOGOs TV's "Odos Den Ksehno" ("'Don't Forget' Street"), which ran from January to December 1996. It was followed by "To Serial", which also ran for one year from September 1997 to June