Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Italian fashion after co-heading at Valentino together with Pier Paolo Piccioli now is the first female creative director ever at Dior, French fashion brand Rochas is created by Alessandro Dell'Acqua, Marco Colagrossi heads Ungaro after a few years under the directorship of Fausto Puglisi, Nino Cerruti founded his own Paris-based fashion house, Giambattista Valli's main ready to wear and high fashion lines are set in Paris and Stefano Pilati was for almost eight years Saint Laurent's head designer. Among the newest labels or younger designers, the most prominent are Aquilano.Rimondi (latest Gianfranco Ferré's directors), Au jour le jour, Sara Battaglia, Angelos Bratis,