Ben-Hur: A Tale of the Christ "Ben-Hur" as the most influential Christian book of the 19th century, while others have identified it as one of the best-selling novels of all time. Carl Van Doren wrote that "Ben-Hur" was, along with "Uncle Tom's Cabin", the first fiction many Americans read. Wallace's original plan was to write a story of the biblical magi as a magazine serial, which he began in 1873, but he had changed its focus by 1874. "Ben-Hur" begins with the story of the magi, but the remainder of the novel connects the story of Christ with the adventures of Wallace's fictional character, Judah Ben-Hur.
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in