William Allen (VC 1879) (later The South Wales Borderers), British Army during the Zulu War when the following deed took place for which he was awarded the VC. On 22 and 23 January 1879 at Rorke's Drift, Natal, South Africa, Corporal Allan and another man (Frederick Hitch) kept communication with the hospital open, despite being severely wounded. Their determined conduct enabled the patients to be withdrawn from the hospital, and when incapacitated by their wounds from fighting, they continued, as soon as their wounds were dressed, to serve out ammunition to their comrades during the night. He later achieved the rank of sergeant for
Zulu Records in a similar fashion, as Zulu Records. Zulu frequently hosts free in-store performances which have included Julie Doiron, Billy Bragg, Dean Wareham, Chad Vangaalen, The XX, Kurt Vile, Lou Barlow, Kid Koala, Jay Reatard, Grouper, José González, Superchunk, Hawksley Workman, The War on Drugs, Rodriguez, Jonathan Richman, Yo La Tengo and Frog Eyes among others. In 2011, Zulu Records began selling DVDs and Blu-rays in partnership with Videomatica video store. Zulu Records has often been called the birthplace of the indie rock genre "Cuddlecore" as the term was coined by long term employee and local indie music hero Nicolas Bragg,