Italian design Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th. Both these cities annually compete with other major international centres, such as Paris, New York City, London and Tokyo. Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion), to name a few. Italy also is home to many fashion
Iceberg (fashion house) fashionable sportswear, later expanding into leatherwear and jeans. Their products have been worn by Pamela Anderson, Paris Hilton, Lil Flip, Lil Bill, Lil' Kim and Mischa Barton. Lil Flip references Iceberg clothing in many of his songs. In July 2011 the company collection was presented at the catwalk of The Brandery fashion show in Barcelona. Iceberg (fashion house) Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women’s and men's' 'prêt-a-porter", accessories, fragrances and childrenswear. It is part of the Gilmar Group, founded in 1962. Its headquarters are in