Italian fashion capitals of the world. Nonetheless, there are numerous other cities which play an important role in Italian fashion. In 2014, Milan was regarded as the world fashion capital (based upon frequency of mention in global media outlets), even surpassing New York, Paris, Rome and London. In 2011, Milan was ranked #4, behind London, New York, and Paris. Many of the major Italian fashion brands, such as Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. International fashion labels also operate shops in Milan, including an Abercrombie
THEO (fashion brand) for MBKFD (Ukraine’s biannual international fashion week) promo campaign. Having started the press portfolio with star names, the brand keeps the pace creating four full collections a year and initiates art projects in collaboration with artists from all fields ("Song Book" and "THEObsession") <br>- 2014 - Theo Dekan and Oksana Denis launch the brand. - 28 March 2015 – a debut Fall-Winter 2015/16 collection at Mercedes-Benz Fashion Days is presented - March 2015 - THEO launches an art project “THE SONG BOOK” in collaboration with Olga Yanul, a stylist and creative director, model - Zen @ModelWerk, photographer - Arcin Sagdic.