Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
National Chamber of Italian Fashion National Chamber of Italian Fashion The National Chamber of Italian Fashion (Camera Dell Moda) is a non-profit organization, whose purpose is the promotion, coordination of the Italian fashion industry and the training of young Italian designers. It was founded in 1958. It is based in Milan, Via Gerolamo Morone n. 6. It currently represents more than 200 companies operating in various sectors: clothing, accessories, leather goods, footwear, distribution. The Honorary President is Giuseppe Modenese. The governing bodies of the National Chamber of Italian Fashion are the Board of Directors and the Management Committee. The Board is composed of a number