Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Italian fashion the most fashionable in Europe). After a decline in the 17th to mid-20th century, the nation returned to being a leading nation in fashion, and Florence was Italy's fashion capital in the 50s and 60s from the very first high fashion parade at the Sala Bianca of the Pitti Palace in 1951 with names such as Emilio Schuberth, Emilio Pucci, Sorelle Fontana, Simonetta, Mila Schön, Fausto Sarli, whilst Milan led the way in the 70s and 80s, with then-new labels, such as Armani, Enrico Coveri, Dolce & Gabbana, Gianfranco Ferré, Romeo Gigli, Krizia, Missoni, Moschino, Luciano Soprani, Trussardi and Versace