Judah Ben-Hur Judah Ben-Hur Judah Ben-Hur, or just Ben-Hur, is a fictional character and the title character from Lew Wallace's 1880 novel "". The book covers the character's adventures and struggle against the Roman Empire as he tries to restore honour to his family's name after being falsely accused of attacking the Roman governor. Judah encounters Jesus Christ and becomes a Christian. Wallace wrote that he chose the name Ben-Hur "because it was biblical, and easily spelled, printed and pronounced." The name appears once in the Bible (), as the name of one of King Solomon's twelve district governors (1 Kings 4:8).
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the