Celine (brand) his career on his own brand. In 2005, Italian designer Roberto Menichetti was named creative director. A year later, Croatian designer Ivana Omazic directed the design studio. Omazic was a former consultant for the brand and previously worked with Romeo Gigli, Prada, Jil Sander and Miu Miu. Omazic designed for Céline until 2008, after further disappointments for the brand. On September 4, 2008, the fashion portal "Women's Wear Daily" announced that Bernard Arnault, president of LVMH, had appointed Phoebe Philo as the new creative director of Céline. Philo's tenure at Céline began in October 2008, and she presented her first
Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the ""Italian school"" started to compete with the French "haute couture", and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked 4th, and,