Miuccia Prada launched her first menswear line. The Miu Miu line was introduced in 1992 as a less expensive womenswear line inspired by her personal wardrobe. She named it after her own nickname, Miu Miu. In 1993 she was awarded the Council of Fashion Designers of America International Award. The following year she showed her collections in both New York and London fashion weeks. She had already been exhibiting at Milan fashion week. Bertelli, Prada's husband, is responsible for the commercial side of products and Prada’s retail strategy. The design house has grown into a conglomerate that includes labels such as Fendi,
History of Italian fashion Spears, Rihanna, Alexandra Burke, Christina Aguilera, and even Diana, Princess of Wales, were clients of Italian fashion designers. Milan and Rome are important internationally in the fashion industry, along with Tokyo, Los Angeles, London, Paris and New York. Venice, Florence, Naples, Bologna, Genoa, and Turin are other important centers of fashion. Italy's main shopping districts are the Via Montenapoleone fashion district in Milan, the "Galleria Vittorio Emanuele" in Milan, "Via dei Condotti" in Rome, "Via de' Tornabuoni" in Florence, and "Chiaia" in Naples. History of Italian fashion The history of Italian fashion is a chronological record of the events and