Tom Cruise Purple Cohen, stated "...it's well-known in the industry you don't mess with Tom Cruise. And so, that's all I can say. I'm sure his lawyers are on this like white on rice. But I'm sure he's actually not as affected by it as his lawyers are." Public relations writer Howard Bragman commented, "I can tell you Tom and his lawyers do not have a sense of humor. And messing with Tom Cruise's image is risky business, OK?" Representatives for Cruise were notified of the existence of the product by journalists for the "New York Daily News". Cruise has sought legal advice
The Cruise (1998 film) from scratch. Levitch reportedly chose not to sit in on the majority of the editing process, choosing instead to stick to his core principles: to succumb to the chaos of the universe. The production team, including editor Michael Levine, spent 8 months editing the film. "The Cruise" was initially rejected by many film festivals. It premiered at the Los Angeles Independent Film Festival in 1998 and was later screened at New York's Docfest. On October 14, 1998 "The Cruise" was released in New York City at the Angelika Film Center. After being picked up by distributor, Artisan Entertainment, "The Cruise"