Ben-Hur: A Tale of the Christ culture: gender and family; slavery and freedom; ethnicity and empire; and nationhood and citizenship". With the chariot race as its central attraction and the character of Judah emerging as a "heroic action figure", "Ben-Hur" enjoyed a wide popularity among readers, similar to the dime novels of its day; however, its continued appearance on popular lists of great American literature remained a source of frustration for many literary critics over the years. The novel had millions of fans, including several influential men in politics. U.S. president and American Civil War general Ulysses S. Grant, U.S. president James Garfield, and Jefferson Davis,
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in