Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Greece and wine served cold). The Greeks believed that only barbarians drank unmixed or undiluted wine and that the Spartan king Cleomenes I was once driven insane after drinking wine this way. They also believed that undiluted wine could even kill the drinker: the Gallic chieftain Brennus was recorded as having committed suicide by drinking wine full-strength. Greeks asserted that the dilution of wine with water was a mark of civilized behavior, whose contrast was embodied in the myth of the battle of Lapiths with the Centaurs, inflamed to rape and mayhem because of wine drunk undiluted with water. In addition to its