Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera included "Goede tijden, slechte tijden" (1990–present), "Onderweg naar Morgen" (1994–2010) and "Goudkust" (1996–2001). In 2016 "Goede tijden, slechte tijden" spin-off "Nieuwe Tijden" started airing. U.S. daytime serials "As The World Turns" and "The Bold and the Beautiful" have aired in the Netherlands; "As the World Turns" began airing in the country in 1990, with Dutch subtitles. In the 1980s, West German networks successfully added American daytime and primetime soap operas to their schedule before Das Erste introduced its first self-produced weekly soap with "Lindenstraße", which was seen as a German counterpart to "Coronation Street". Like in other countries, the soap