Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
The Soap Opera Encyclopedia (Waggett book) Awards, and lists nominees and winners. Finally, the book lists US daytime soap opera ratings from 1952 through 1997. The Soap Opera Encyclopedia (Waggett book) The Soap Opera Encyclopedia is a 1997 reference book by Gerard J. Waggett which assembles comprehensive information about American daytime soap operas. "The Soap Opera Encyclopedia" features commentary, analysis and criticism of every American daytime soap opera that had aired prior to the book's publication. It also discusses background, significant storylines and impact of each program, and lists performers and characters. Waggett includes "The Soap Opera 100," his look at "Daytime's 100 Most Noteworthy Actors,