CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera a line of primetime telenovelas (a genre similar to soap operas in terms of content) upon its launch in September 2006, but discontinued its use of the format in 2007, after disappointing ratings. On June 13, 2012, "Dallas", a continuation of the 1978 original series premiered on the cable network, TNT. The revived series, which was canceled after three seasons in 2014, delivered solid ratings for the channel, only losing viewership after the show's most established star, Larry Hagman, died midway through the series. In 2012, Nick at Nite debuted a primetime soap opera, "Hollywood Heights", which aired episodes five