Cathay language, the word Cathay was sometimes used for China, although increasingly only in a poetic sense, until the 19th century when it was completely replaced by "China". A person from Cathay (i.e., a Chinese person) was also written in English as a Cathayan or a Cataian. However the terms "China" and "Cathay" have histories of approximately equal length in English. The term is still used poetically. Cathay is more prevalent as proper noun in names, such as Cathay Pacific Airways or Cathay Hotel. The flagship airline of Hong Kong is called as such because the founders envisioned that one day,
Cathay Organisation company also launched a new corporate identity. Cathay Bowl became Singapore's first bowling centre operator to be awarded ISO 9002 certification by the Productivity and Standards Board (PSB). Cathay took a 19% stake in ACEL International Holdings Ltd, which offered educational enrichment programmes and it was renamed Cathay ACEL Pte Ltd. In 1999, Singapore's first bowling alley to offer cosmic bowling was opened by Cathay Bowl; the 24-lane Cathay Bowl at SAFRA Tampines. That same year, Cathay Cineplex Causeway Point opened marking Cathay Cineplexes' first foray into the suburban districts. Entering the new millennium, Cathay opened its five-screen Mega Pavilion