Messala (Ben-Hur) friendship with Judah and loyalty to the Romans. In the end of film, he reconciles with Ben-Hur. The character was portrayed by Toby Kebbell. Messala (Ben-Hur) Messala is a fictional character from Lew Wallace's 1880 novel "", and its film adaptations, where he appears as the main antagonist. Messala is a Roman nobleman and the son of a Roman tax collector; he is also Judah Ben-Hur's boyhood friend and turned into his arch-rival after betraying him. When Messala is reunited with Ben-Hur for the first time in five years, their different views and opinions ultimately end their friendship. Later, Messala
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in