Liberal Party (UK) particular he canvassed the support of the young post-war university students and recent graduates, appealing to younger voters in a way that many of his recent predecessors had not, and asserting a new strand of Liberalism for the post-war world. The new middle-class suburban generation began to find the Liberals' policies attractive again. Under Grimond (who retired in 1967) and his successor, Jeremy Thorpe, the Liberals regained the status of a serious third force in British politics, polling up to 20% of the vote, but unable to break the duopoly of Labour and Conservative and win more than fourteen seats
One more heave time round. I think he was right, we would have won, but to sustain us in power and lock out the Tories, possibly for a generation, required far more brutal changes." One more heave "One more heave" was a slogan used by British Liberal Party leader Jeremy Thorpe during the October 1974 general election and a phrase used (sometimes pejoratively) to describe the political strategy of John Smith, leader of the Labour Party from July 1992 until his death in May 1994. Jeremy Thorpe became leader of the Liberal Party in January 1967. The 1970 general election was disappointing as