Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
Scappino (fashion house) Scappino (fashion house) Scappino () is an Italian luxury fashion house created in 1914 by Domenico Scappino in Turin, Italy, specializing in silk products like ready-to-wear, ties, shoes, watches, jewellery, accessories, sunglasses, and fragrances. It is known as one of the best fine silk producers in the world. Scappino was founded in 1914 in Turin, when World War I started. Within few years the brand started getting recognized in Europe, eventually opening boutiques across the continent. During the 1930s, the Prince of Piemont, Umberto II, designated Scappino as the official supplier of the Royal House. The company later expanded operations