Cathay Jan Pieterszoon Coen to embark on an "unfortunate" (for the Dutch) policy of treating the Ming Empire as "merely another 'oriental' kingdom". The last nail into the coffin of the idea of there being a Cathay as a country separate from China was, perhaps, driven in 1654, when the Dutch Orientalist Jacobus Golius met with the China-based Jesuit Martino Martini, who was passing through Leyden. Golius knew no Chinese, but he was familiar with "Zij-i Ilkhani", a work by the Persian astronomer Nasir al-Din al-Tusi, completed in 1272, in which he described the Chinese ("Cathayan") calendar. Upon meeting Martini, Golius
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On