Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Cushnie (fashion house) The brand also opened its first brick and mortar location in collaboration with the Council of Fashion Designers of America, in a temporary "Retail Lab" space in the Cadillac showroom in TriBeCa, New York City. After the February 2018 New York Fashion Week, in which Cushnie et Ochs presented its tenth anniversary collection, the brand announced that Ochs would be leaving the company. Cushnie (fashion house) Cushnie (formerly known as Cushnie et Ochs) is an American fashion house founded in 2008 by Carly Cushnie and Michelle Ochs, upon their graduation from Parsons School of Design. Their signature looks are clean,