Stella Gibbons "she applied her versatility as a writer to every subject under the sun bar cookery, which was the province of a certain Mrs Peel." At the same time she began work on the novel that would become "Cold Comfort Farm"; her colleague and friend Elizabeth Coxhead recorded that Gibbons "neglected her duties disgracefully" to work on this project. In her time with "The Lady", Gibbons established a reputation as a caustic book reviewer, and was particularly critical of the then fashionable "loam and lovechild" rural novels. Novelists such as Mary Webb and Sheila Kaye-Smith had achieved considerable popularity through their
Stella Gibbons depictions of country life; Webb was a favourite of the British Prime Minister Stanley Baldwin. Gibbons had first become familiar with the genre when she provided summaries of Webb's "The Golden Arrow" for the "Evening Standard's" 1928 serialisation. She found the writing overblown and the plotting ridiculous, and decided that her own first novel would be a comic parody of the genre. By February 1932 she had completed the manuscript and delivered it to her publishers, Longmans. Gibbons's chosen title for her novel had been "Curse God Farm", before her friend Elizabeth Coxhead, who had connections in the Hinckley district