CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
The Soap Opera Encyclopedia (Waggett book) Awards, and lists nominees and winners. Finally, the book lists US daytime soap opera ratings from 1952 through 1997. The Soap Opera Encyclopedia (Waggett book) The Soap Opera Encyclopedia is a 1997 reference book by Gerard J. Waggett which assembles comprehensive information about American daytime soap operas. "The Soap Opera Encyclopedia" features commentary, analysis and criticism of every American daytime soap opera that had aired prior to the book's publication. It also discusses background, significant storylines and impact of each program, and lists performers and characters. Waggett includes "The Soap Opera 100," his look at "Daytime's 100 Most Noteworthy Actors,