Ben-Hur: A Tale of the Christ is crowned the winner and showered with prizes, claiming his first strike against Rome. Messala is left with a broken body and the loss of his wealth. After the race, Judah Ben-Hur receives a letter from Iras asking him to go to the Roman palace of Idernee. When he arrives, he sees that he has been tricked. Thord, a Saxon hired by Messala, comes to kill Judah. They duel, and Ben-Hur offers Thord 4000 sestertii to let him live. Thord returns to Messala claiming to have killed Judah, so collects money from them both. Supposedly dead, Judah Ben-Hur goes to
Ben-Hur: A Tale of the Christ Royal Milling Company of Minneapolis, Minnesota, and a line of Ben-Hur toiletries, including Ben-Hur perfume from the Andrew Jergens Company of Cincinnati, Ohio. Other consumer goods included Ben-Hur bicycles, cigars, automobiles, clocks, and hair products. The Ben-Hur name and images also appeared in magazine advertisements for Honeywell, Ford, and Green Giant products. After MGM released the 1959 film adaptation of the novel, the studio licensed hundreds of companies to create related products, including "Ben-Hur"-related clothing, household goods, jewelry, food products, crafts, and action figures. In Alfred Bester's short story "Disappearing Act" (1953), one of the characters, an apparent time traveler,