Production of Ben-Hur (1959 film) 10 to 12 pages of it. Shooting lasted for 12 to 14 hours a day, six days a week. On Sundays, Wyler would meet with Fry and Zimbalist for story conferences. The pace of the film was so grueling that a doctor was brought onto the set to give a vitamin B complex injection to anyone who requested it (shots which Wyler and his family later suspected may have contained amphetamines). Wyler was unhappy with Heston's performances, feeling they did not make Judah Ben-Hur a plausible character. Wyler shot 16 takes of Heston saying, "I'm a Jew!" By November 1958,
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in