Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Italian fashion and now is settled in Milan and represents all the highest cultural values of Italian Fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through events with a highly intellectual image in Italy and abroad. Examples of major Italian fashion houses focused on both menswear and womenswear, but also accessories, are: Giorgio Armani, Byblos Milano (designed by Manuel Facchini), Bottega Veneta (designed by Tomas Maier), Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel (created by Andreas Melbostad as long as the Black Gold line is concerned), Dolce & Gabbana, Etro, Fay