Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera the stereotypes connected to the location. As examples, "EastEnders" focuses on the tough and grim life in the east end of London; "Coronation Street" and its characters exhibit the stereotypical characteristic of "northern straight talking". Romance, secret relationships, extramarital affairs, and genuine hate have been the basis for many soap opera storylines. In US daytime serials, the most popular soap opera characters, and the most popular storylines, often involved a romance of the sort presented in paperback romance novels. Soap opera storylines weave intricate, convoluted and sometimes confusing tales of characters who have affairs, meet mysterious strangers and fall in