Miu Miu actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The
Estelle Chen Choi. In December, she was in an editorial for "SKP Magazine". In January 2015, she walked for La Parla Atelier, the brand's first ever couture collection. In February, she advertised swimsuit brand Mikoh, filmed by Tim Mckenna in Bora Bora and in March ready-to-wear brand Luxe Deluxe. Her breakout was during the F/W 15 fashion weeks, in March 2015, when she walked the runway for Nehera, Kenzo, LOEWE, , Louis Vuitton and Miu Miu. In May, she walked the Dior Resort 2016 fashion show. She covered the June edition of "Vogue Italia Beauty", photographed by Miles Aldridge. That same month,