CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap opera primarily broadcast live, interspersed with short pre-recorded film clips and still photos to remind the audience of the previous week's episode. The first long-running prime time soap opera was "Peyton Place" (1964–1969) on ABC. It was based in part on the eponymous 1957 film (which, in turn, was based on the 1956 novel). The popularity of "Peyton Place" prompted the CBS network to spin-off popular "As the World Turns" character Lisa Miller into her own evening soap opera, "Our Private World" (originally titled "The Woman Lisa" in its planning stages). "Our Private World" was broadcast from May to September 1965.