Origins of rock and roll "Rock and Roll" Harris. These songs were generally classed as "race music" or, from the late 1940s, "rhythm and blues", and were barely known by mainstream white audiences. However, in 1951, Cleveland disc jockey Alan Freed began broadcasting rhythm, blues, and country music for a multi-racial audience. Freed, familiar with the music of earlier decades, used the phrase rock and roll to describe the music he aired over station WJW (850 AM); its use also is credited to Freed's sponsor, record store owner Leo Mintz, who encouraged Freed to play the music on the radio. Originally Freed used the name
The Rock and Roll Trio won three straight appearances in April and May 1956, which gained them a slot on the finalists' tour in September 1956. A newspaper clip on the day after their third win on the Ted Mack Show referred to them as "the Rock and Roll Boys from Memphis". Between their second and third appearances, they were spotted by Bill Randle, who was a disc-jockey on WERE, Cleveland. Randle telephoned his friend Henry Jerome, who was a band leader at the Hotel Edison at the time, and he told Jerome to watch the trio's next appearance on television. Jerome was impressed by