Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Greece and wine digestive aid. The Greeks were also aware of some negative health effects, especially those arising from the consumption of wine beyond moderation. Athenaeus made frequent mention of wine's ability to induce hangover and suggested various remedies for it. The poet Eubulus noted that three bowls ("kylikes") were the ideal amount of wine to consume. The quantity of three bowls to represent moderation is a recurring theme throughout Greek writing (today, the standard 750 ml bottle contains roughly three to six glasses of wine, depending on serving size). In his c. 375 BC play "Semele or Dionysus", Eubulus has Dionysus say: