Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Compagnoni Achille Compagnoni Achille Compagnoni (26 September 1914 – 13 May 2009) was an Italian mountaineer and skier. Together with Lino Lacedelli on 31 July 1954 he reached the summit of K2. He is also noted for betraying his teammates Pakistani Amir Mehdi and fellow Italian Walter Bonatti and leaving them in a life-threatening situation in order to ensure that he reached the summit first. Compagnoni was born in Santa Caterina di Valfurva, in the province of Sondrio (Lombardy). On the successful K2 expedition, Compagnoni's decision to place the final camp (IX) at a higher location than formerly agreed was a