Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Soap opera weekday daytime slots, usually five days a week. Most of the listeners would be housewives.Thus, the shows were aimed at and consumed by a predominantly female audience. The first nationally broadcast radio soap opera was "Clara, Lu, and Em", which aired on the NBC Blue Network at 10:30 p.m. Eastern Time on January 27, 1931. One of the defining features that makes a television program a soap opera, according to Albert Moran, is that form of television that works with a continuous open narrative. While Spanish language telenovelas are sometimes called "soap operas," telenovelas have conflicts that get resolved and