Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Italian fashion capitals of the world. Nonetheless, there are numerous other cities which play an important role in Italian fashion. In 2014, Milan was regarded as the world fashion capital (based upon frequency of mention in global media outlets), even surpassing New York, Paris, Rome and London. In 2011, Milan was ranked #4, behind London, New York, and Paris. Many of the major Italian fashion brands, such as Valentino, Versace, Prada, Armani, Dolce & Gabbana, Marni, Iceberg, Missoni, Trussardi, Moschino, Dirk Bikkembergs, Etro, and Zegna are currently headquartered in the city. International fashion labels also operate shops in Milan, including an Abercrombie