Soap opera largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations the following year. The Daytime Emmy Awards, which honor soap operas and other daytime shows, moved from primetime network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.’s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, "Guiding Light", barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after a 72-year run. "As the
Park Avenue (teletext soap) Park Avenue (teletext soap) Park Avenue was a daily teletext based soap opera on ITV's ORACLE Teletext service, which was written by Robbie Burns. It was launched in 1988, and 1,445 episodes were written during its time on air. It later moved to Channel 4 after ORACLE was reorganised, before ending when the service lost its franchise at the end of 1992. The series was launched on Page 126 of ORACLE on ITV on Thursday 1 December 1988, with a new episode appearing at 5:00pm each afternoon (including weekends). Park Avenue was set in the fictional town of Parkfield (which