Ben-Hur: A Tale of the Christ prosperity through piety. In "Ben-Hur", this is portrayed through Judah's rise from poverty to great wealth, the challenges he faces to his virtuous nature, and the rich rewards he receives, both materially and spiritually, for his efforts. Wallace's adventure story is told from the perspective of Judah Ben-Hur. On occasion, the author speaks directly to his readers. Wallace understood that Christians would be skeptical of a fictional story on Christ's life, so he was careful not to offend them in his writing. "Ben-Hur" "maintains a respect for the underlying principles of Judaism and Christianity". In his memoirs, Wallace wrote:The Christian
Ben-Hur: A Tale of the Christ success also led to its popularity as a promotional tool and a prototype for popular culture merchandising. It was not the only novel to have related popular culture products, but Wallace and his publisher were the first to legally protect and successfully promote the use of their literary work for commercial purposes. In the decades following its publication, "Ben-Hur" and its famous chariot race became well-established in popular culture as a "respected, alluring, and memorable" brand name and a recognizable icon that had mass market appeal. The novel was linked to commercial products that included Ben-Hur flour, produced by the