Payola it promoted cultural diversity and disc jockeys were less inclined to indulge their own personal and racial biases. Alan Freed, a disc jockey and early supporter of rock and roll (and also widely credited for actually coining the term), had his career and reputation greatly harmed by a payola scandal. Dick Clark's early career was nearly derailed by a payola scandal, but he avoided trouble by selling his stake in a record company and cooperating with authorities. Attempts were made to link all payola with rock and roll music. In 1976, inner-city urban soul DJ Frankie Crocker was indicted in
Rock 'n' Roll Rumble of Once as part of a "Winner Winner Come For Dinner" promotion during the preliminary nights. A fire alarm during the finals forced the evacuation of the Once Ballroom during Carissa Johnson's set. Johnson went on to win the Rumble. Rock 'n' Roll Rumble The Rock 'n' Roll Rumble (sometimes stylized "Rock & Roll Rumble"; formerly the "WBCN Rock 'n' Roll Rumble"), begun in 1979, is a Greater Boston "battle of the bands" competition sponsored by WZLX and its local music show Boston Emissions. It remains the longest running event of its kind in the US. Its predecessors were the