Snow White and the Seven Dwarfs (1937 film) personalities. The dwarfs names were chosen from a pool of about fifty potentials, including Jumpy, Deafy, Dizzey, Hickey, Wheezy, Baldy, Gabby, Nifty, Sniffy, Swift, Lazy, Puffy, Stuffy, Tubby, Shorty, and Burpy. The seven finalists were chosen through a process of elimination. The leader of the dwarfs, required to be pompous, self-important and bumbling, was named Doc; others were named for their distinguishing character traits. At the end of the October story meetings, however, only Doc, Grumpy, Bashful, Sleepy and Happy of the final seven were named; at this point, Sneezy and Dopey were replaced by 'Jumpy' and an unnamed seventh
Disney Consumer Products and Interactive Media Company, LLC, then as a unit of Disney Consumer Products. In 2005, DCP has begun working with various Indian retail outlets to establish Disney Corners within the outlets to sell licensed merchandise. Also that year, Mooney formed the Disney Fairies franchise which launched in the fall with the "Fairy Dust and the Quest for the Egg" book. In the early 2000s, DisneyToon Studios (DTS) joined DCP as their internal Disney conglomerate video partner in developing the new Disney franchises. While DCP eyed other potential franchises, DTS looked to the Seven Dwarfs for a male centric franchise to counterbalance the female