Miu Miu actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The
Women's Tales Women's Tales Women's Tales is an ongoing short film series created by fashion brand Miu Miu. Aside from the stipulation that the films use Miu Miu clothing the all female directors are given carte blanche to create their films. Miu Miu has commissioned two films a year since 2011, one for their summer collection and one for the winter collection. Since 2012, all of the winter collection films have had their world premiere at the "Venice Days" section of the Venice International Film Festival. The summer collection films, which typically premiere during the New York Fashion Week in February, are