History of Italian fashion century, cheaper silk was imported to Milan from Asia because the phylloxera pest infestation damaged silk and wine produced in Italy. After industrialization, metal, mechanical, and furniture manufacturing replaced textile production. Some of the first modern Italian fashion designers, such as Bulgari, Prada, Gucci, and Ferragamo, were founded in the late 19th and early 20th centuries. In the 1950s and 1960s, Italian fashion regained popularity worldwide. On February 12, 1951, the Italian businessman Giovanni Battista Giorgini held a fashion show in Florence to make Italy an international leader in fashion design. Prior to his "soirées" in 1951 to 1953, Italy
National Chamber of Italian Fashion National Chamber of Italian Fashion The National Chamber of Italian Fashion (Camera Dell Moda) is a non-profit organization, whose purpose is the promotion, coordination of the Italian fashion industry and the training of young Italian designers. It was founded in 1958. It is based in Milan, Via Gerolamo Morone n. 6. It currently represents more than 200 companies operating in various sectors: clothing, accessories, leather goods, footwear, distribution. The Honorary President is Giuseppe Modenese. The governing bodies of the National Chamber of Italian Fashion are the Board of Directors and the Management Committee. The Board is composed of a number