Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Soap opera the introduction of private television, ERT produced additional daily soap operas, which included "Pathos" ("Passion"), "Erotika tis Edem" ("Loving in Eden") and "Ta ftera tou erota" ("The Wings of Love"). These failed to achieve high ratings and were canceled shortly after their premiere. Alpha produced "Kato apo tin Acropoli" ("Under the Acropolis"), which ran for 2½ years. The first daytime soap opera produced by a Cyprus channel was LOGOs TV's "Odos Den Ksehno" ("'Don't Forget' Street"), which ran from January to December 1996. It was followed by "To Serial", which also ran for one year from September 1997 to June