CBS a 23.8 share in 1949 to 5.4 in 1953. By 1952, "death seemed imminent for network radio" in its familiar form; most telling of all, the big sponsors were eager for the switch. Gradually, as the television network took shape, radio stars began to migrate to the new medium. Many programs ran on both media while making the transition. The radio soap opera "The Guiding Light" moved to television in 1952 and would run for another 57 years; Burns & Allen, back "home" from NBC, made the move in 1950; Lucille Ball a year later; "Our Miss Brooks" in 1952
Soap Opera Digest and Ritterman earned a handful of Daytime Emmy Award nominations, with Dick Clark Productions, for co executive producing the "Soap Opera Digest" Awards. "Soap Opera Digest" coined the term and popularized the use of "soap speak," in which show names are abbreviated as acronyms to save space. These abbreviations have come into more extensive use outside the magazine with the advent of internet chat rooms and message boards. For example, current soap operas and their acronyms include "General Hospital" ("GH"), "The Bold and the Beautiful" ("B&B"), and "The Young and the Restless" ("Y&R"). "Days of Our Lives" is referred to