Prada States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its "working-class" theme which, Ginia Bellafante at "The New York Times Magazine" proclaimed, "was becoming chic in the high-tech, IPO-driven early 1990s." Furthermore, now husband and wife, Miuccia and Bertelli led the Prada label on a cautious expansion, making products hard to come by. In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers,
THEO (fashion brand) for MBKFD (Ukraine’s biannual international fashion week) promo campaign. Having started the press portfolio with star names, the brand keeps the pace creating four full collections a year and initiates art projects in collaboration with artists from all fields ("Song Book" and "THEObsession") <br>- 2014 - Theo Dekan and Oksana Denis launch the brand. - 28 March 2015 – a debut Fall-Winter 2015/16 collection at Mercedes-Benz Fashion Days is presented - March 2015 - THEO launches an art project “THE SONG BOOK” in collaboration with Olga Yanul, a stylist and creative director, model - Zen @ModelWerk, photographer - Arcin Sagdic.