Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Tibi (fashion brand) Tibi (fashion brand) Tibi is an American fashion company based in New York City. Tibi’s design studio, showroom, and flagship store is located in Soho, New York. It was founded by Amy Smilovic in 1997. Amy partnered with another American living abroad, Octavia Hyland, whose grandmother’s name was Tibi. Tibi began with a small collection of contemporary dresses. It now produces 11 womenswear collections per year and a full line of women's shoes. Tibi is showcased in the tents of the Lincoln Center each season during New York's Mercedes Benz Fashion Week. Tibi-brand clothing is sold in many stores worldwide,