2006 FIFA World Cup Final 2006 FIFA World Cup Final The 2006 FIFA World Cup Final was a football match that took place on 9 July 2006 at the Olympiastadion, Berlin, Germany, to determine the winner of the 2006 FIFA World Cup. Italy beat France 5–3 on penalties after the match finished 1–1 after extra time. France's Zinedine Zidane was sent off in his last-ever match, for headbutting Italy's Marco Materazzi's chest in retaliation to Materazzi's verbal provocation. It was the first final since 1978 in which neither Germany nor Brazil competed (and the second since 1938); it was also the first all-European final since
2006 FIFA World Cup sponsorship 2006 FIFA World Cup sponsorship Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA