Culture of Italy Italiana" have entered the vocabulary of furniture design. Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges, the "New Tone" sofas by Atrium, and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again". Today, Milan and Turin are the nation's leaders in architectural design and industrial design. The city of Milan hosts the FieraMilano, Europe's biggest design fair. Milan also hosts major design and architecture-related events and venues, such as the "Fuori Salone" and the Salone del Mobile, and has
Alessi (Italian company) Alberto Alessi the company collaborated with some design maestros like Achille Castiglioni, Richard Sapper, Alessandro Mendini, and Ettore Sottsass. In the '70's, Alessi produced the "Condiment set" (salt, pepper and toothpicks) by Ettore Sottsass, the "Espressomaker" by Sapper. The 1980s marked a period in which Italian design factories had to compete with mass production. These movements had a different view on design, for the Italian design factories the design and therefore the designer was the most important part of the process while for the mass production the design had to be functional and easy to be reproduced. Also in the