Cathay language, the word Cathay was sometimes used for China, although increasingly only in a poetic sense, until the 19th century when it was completely replaced by "China". A person from Cathay (i.e., a Chinese person) was also written in English as a Cathayan or a Cataian. However the terms "China" and "Cathay" have histories of approximately equal length in English. The term is still used poetically. Cathay is more prevalent as proper noun in names, such as Cathay Pacific Airways or Cathay Hotel. The flagship airline of Hong Kong is called as such because the founders envisioned that one day,
Cathay Pacific has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones. Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide. The airline now uses a range of social media tools including Facebook, Flickr, Twitter, YouTube and blogging to share ideas with customers. In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft. On