Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
National Chamber of Italian Fashion of members ranging from eleven to eighteen. It has the power to the ordinary and extraordinary management of the association. The Presidential Committee consists of the President and four Vice-Presidents of the Executive Council. It deals with the ordinary and in the urgent cases it could substitute the Executive Council. One of the key activities that are organized by the chamber are the fashion event to promote the Italian fashion; among them the famous Milan Fashion Week which was established in 1958 and became one of the world big four fashion weeks alongside New York City, London and Paris. National