Miu Miu actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy. Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname. In 2011, Miu Miu launched the "Women's Tales" series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The
Italian fashion as for the guarantee of quality materials. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain, the main line of Ralph Lauren, to name a few) also refer to Italian craft factories, located in highly specialized areas especially in the metropolitan area of Naples and in the Centre-North of Italy, to produce either part of their apparel and accessories. The nonprofit association that co-ordinates and promotes the development of Italian Fashion is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome