Mr Kipling pack designs were slightly revamped, with more emphasis put on the name of each product; the write-ups on the back of the pack no longer purport to be written by Mr Kipling. Premier Foods also introduced what it termed 'Snap Pack' packaging (now renamed 'Snack Pack'), providing cakes in individually sealed plastic packs to keep them fresh. It quickly became a top-seller for the brand. Mr Kipling French Fancies are small sponge cakes, resembling petits fours, topped with a hemisphere of vegetable-oil "buttercream". The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties
Foam latex proven to be the most effective way of allowing players to grip the football in wet and dry playing conditions, as well as providing damping properties which help in catching. A variety of treatments are applied to latex foam to produce different types of foam with varying properties to assist performance. Some, for example, are designed to offer a high level of grip; whereas others are designed to offer maximum durability. Foam latex Foam latex is a lightweight, soft form of latex which is used in masks and facial prosthetics to change a person's outward appearance. "The Wizard of Oz"