Coronation Street "", was released. The feature-length comedy drama followed Roy, Hayley and Becky as they travelled to Romania for the wedding of a face from their past. The BBC commissioned a one-off drama called "The Road to Coronation Street", about how the series first came into being. Jessie Wallace plays Pat Phoenix (Elsie Tanner) with Lynda Baron as Violet Carson (Ena Sharples), Celia Imrie as Doris Speed (Annie Walker) and James Roache as his own father William Roache (Ken Barlow). It was broadcast on 16 September 2010 on BBC Four. On 1 November 2010, "Coronation Street: A Knight's Tale" was released.
Coronation Street new sponsor. In July 2007, an ITV press release announced that Harveys was the new sponsor of "Coronation Street" on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the "Coronation Street: Romanian Holiday" film, Roy and Hayley Cropper are filmed in front of a Harveys store. In "Coronation Street: A Knights Tale", a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and ceased sponsorship in December 2012. Compare The Market were named as the