Braves TBS Baseball network's rights fee payments to Major League Baseball. In turn, national sponsors could fulfill their advertising commitments by purchasing ads on TBS, in addition to ESPN or Fox. The move was strongly criticized by Braves fans, Atlanta area media outlets and team manager Bobby Cox. Over 90% of Braves fans who voted in an online poll conducted by the "Atlanta Journal-Constitution" newspaper preferred the team of Caray and Van Wieren to the more neutral broadcasts. The move backfired, and ratings for the TBS broadcasts declined sharply. After that year's All-Star break, TBS brought back Caray and Van Wieren to work
William D. Cox increased the team's payroll and devoted significant resources to player development (including the farm system) for the first time in the history of the franchise. He also hired Bucky Harris, who had won two pennants and one World Series with the Washington Senators, as manager. However, Cox was a very hands-on owner. He'd played baseball at Yale, and still thought of himself as a star athlete. Believing the team needed to be better conditioned, he hired his high school track coach, Harold Bruce, as team trainer. Cox even suited up for workouts, and frequently showed up at the clubhouse before