Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Rome and wine also given impetus by the changing Roman diet. In the 2nd century BC, Romans began to shift from meals consisting of moist porridge and gruel to those more bread-based; wine aided in eating the drier food. Wine played a major role in ancient Roman religion and Roman funerary practices, and was the preferred libation for most deities. The invention of wine was usually credited to Liber and his Greek equivalents, Bacchus (later Romanised) and Dionysus, who promoted the fertility of human and animal semen, and the "soft seed" of the vine. Ordinary, everyday, mixed wines were under the protection of