Globalization of wine Globalization of wine Globalization of wine is the expansion of wine varietals and brands across nations and to other continents, especially in modern times as a result of the advent of air travel and access to wine information via the internet. Wine has been traded internationally since ancient times. In the wake of the amphoras came professional winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Armenians all brought
Ancient Greece and wine both comedies and tragedies in honor of the God of wine. Wine was a frequent component at the symposium, which sometimes included the game of "kottabos", which involved flinging lees from a wine cup towards a target. The medicinal use of wine was frequently studied by the Greeks, including Hippocrates, who did extensive research on the topic. He used wine as a cure for fevers, to ease convalescence and as an antiseptic. He also studied the effect of wine on his patients' stool. Various types of wine were prescribed by Greek doctors for use as an analgesic, diuretic, tonic and