Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Women's Tales Women's Tales Women's Tales is an ongoing short film series created by fashion brand Miu Miu. Aside from the stipulation that the films use Miu Miu clothing the all female directors are given carte blanche to create their films. Miu Miu has commissioned two films a year since 2011, one for their summer collection and one for the winter collection. Since 2012, all of the winter collection films have had their world premiere at the "Venice Days" section of the Venice International Film Festival. The summer collection films, which typically premiere during the New York Fashion Week in February, are