Italian fashion the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence
Iceberg (fashion house) fashionable sportswear, later expanding into leatherwear and jeans. Their products have been worn by Pamela Anderson, Paris Hilton, Lil Flip, Lil Bill, Lil' Kim and Mischa Barton. Lil Flip references Iceberg clothing in many of his songs. In July 2011 the company collection was presented at the catwalk of The Brandery fashion show in Barcelona. Iceberg (fashion house) Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women’s and men's' 'prêt-a-porter", accessories, fragrances and childrenswear. It is part of the Gilmar Group, founded in 1962. Its headquarters are in