Italian fashion of Italian fashion house Roberta di Camerino, which was founded in 1945. The brand is famous for its handbags, and is most notably associated with the creation of the it bag, a form of handbag which is recognisable due to its status symbol. Brands such as Max Mara and United Colors of Benetton, despite being major Italian brands, are not headquartered in Milan, Rome or Florence, yet, the former has its headquarters in Reggio Emilia, and the latter in Ponzano Veneto. Italian holding OTB held by Renzo Rosso, owner of different ready-to-wear brands such as Diesel and also fashion houses
Italian fashion as for the guarantee of quality materials. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain, the main line of Ralph Lauren, to name a few) also refer to Italian craft factories, located in highly specialized areas especially in the metropolitan area of Naples and in the Centre-North of Italy, to produce either part of their apparel and accessories. The nonprofit association that co-ordinates and promotes the development of Italian Fashion is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome