Max Mara Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish. Maramotti was one of the first to see
Achille Sfondrini Achille Sfondrini Achille Sfondrini (Milan, 1836 – Milan, 1900) was an Italian architect specializing in the design, construction and modernization of theaters. He completed his university studies in Milan, graduating as an architectural engineer. In 1862, he designed a project for the economic of development of the Tiri a Segno, and was awarded first prize and gold medal by the Provincial Commission of Milan. In 1863, he formed part of the Italian Deputation sent to the Gran Tiro Federale della Chaux de Fonds. In 1864, he wonin a contest for a project concorse per un project del Gran Tiro Nazionale.