Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Riley Keough independent drama "Yellow", alongside Sienna Miller, Luke Wilson and David Morse. On August 4, 2013, the Australian fashion brand Bonds announced that Keough had been signed as "Summer 2013 ambassador". In October 2013, Keough co-starred in the video for Justin Timberlake's "TKO", portraying a bitter girlfriend who knocks out Timberlake and ties him to the back of a pick-up truck, dragging him through the desert and throwing him off a cliff. Keough appeared in director So Yong Kim's short film "Spark and Light" commissioned by fashion brand Miu Miu in 2014. Keough had a supporting role in "", the fourth