Max Mara to the Forbes Rich List of 2005, Maramotti was one of the world's richest men with a fortune of US$2.1 billion. He died in Albinea, Italy on January 12, 2005. Maramotti's two sons and daughter, Luigi, Ignazio and Ludovica, followed him into the business; Luigi Maramotti is chairman of the company. After his death, according to Maramotti's will, a large and important collection of contemporary art from Europe and America was made open to the public. Max Mara Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille
Italian fashion the most fashionable in Europe). After a decline in the 17th to mid-20th century, the nation returned to being a leading nation in fashion, and Florence was Italy's fashion capital in the 50s and 60s from the very first high fashion parade at the Sala Bianca of the Pitti Palace in 1951 with names such as Emilio Schuberth, Emilio Pucci, Sorelle Fontana, Simonetta, Mila Schön, Fausto Sarli, whilst Milan led the way in the 70s and 80s, with then-new labels, such as Armani, Enrico Coveri, Dolce & Gabbana, Gianfranco Ferré, Romeo Gigli, Krizia, Missoni, Moschino, Luciano Soprani, Trussardi and Versace