Cathay 1513), they started calling the country by the name used in South and South-East Asia. It was not immediately clear to the Europeans whether this "China" is the same country as "Cathay" known from Marco Polo. Therefore, it would not be uncommon for 16th-century maps to apply the label "China" just to the coastal region already well known to the Europeans (e.g., just Guangdong on Abraham Ortelius' 1570 map), and to place the mysterious Cathay somewhere inland. It was a small group of Jesuits, led by Matteo Ricci who, being able both to travel throughout China and to read, learned
Cathay Organisation Cinema at City Square in Johor Bahru, Malaysia in 2000. Over in Singapore, Cathay received license from the Singapore Broadcasting Authority to operate video-on demand service in Singapore from June 2001. The company also launched its automated phone booking system for movie tickets while Cathay Cineplex Cineleisure Orchard underwent a facelift. Cathay Cineplexes became the first cineplex operator in Singapore to achieve ISO 9002 certification. That same year, the Cathay Building on Handy Road closed for re-development. The following year, Cathay Cineplexes launched it e-Ticketing facility on its website for customers to purchase movie tickets online. Cathay Bowl opened 24