Soap opera soap opera "Guiding Light" (originally titled "The Guiding Light" until 1975) started as a radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble, "Guiding Light" was heard or seen nearly every weekday from 1937 until 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as fifteen-minute installments each weekday in daytime slots. In 1956, "As the World Turns" and "The Edge of Night", both produced
Screening of soap operas in Australia in the 1990s. "Passions" is an American soap opera that aired on the Seven Network from 2001 to 2008 and Seven affiliate Prime from 2001 to 2004. It originally began in a 3:00 pm time slot on weekday afternoons, before being shifted to a 9:30 am time slot in 2005. New episodes stopped airing in Australia later that year, as NBC Productions judged it too expensive to clear music rights for international distribution. "Passions" then moved into re-runs at a 2:00 am time slot. "Rituals" is an American soap opera that had a short run on Australian television and featured