Helmut Lang (fashion brand) fragrances (1999) were launched, but otherwise the brand was kept unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until 1998) to New York by Mr. Lang and back again to Paris by Prada (from 2002 to 2005). The collections/presentations used to be called "" ("working sessions") by Mr. Lang. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. After alleged disputes with Prada Group's CEO Patrizio
Iceberg (fashion house) fashionable sportswear, later expanding into leatherwear and jeans. Their products have been worn by Pamela Anderson, Paris Hilton, Lil Flip, Lil Bill, Lil' Kim and Mischa Barton. Lil Flip references Iceberg clothing in many of his songs. In July 2011 the company collection was presented at the catwalk of The Brandery fashion show in Barcelona. Iceberg (fashion house) Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women’s and men's' 'prêt-a-porter", accessories, fragrances and childrenswear. It is part of the Gilmar Group, founded in 1962. Its headquarters are in