Messala (Ben-Hur) she mentioned. In contrast with the 1925 version Messala is delighted when he hears that Judah has come to see him and still cares for his childhood friend before falling out over their different beliefs. In the book, Messala does not tell Judah that his mother and sister are alive. Another difference between the book and the film is that Messala and Gratus taking the Hur wealth is not part of the film's plot. In the 2003 animated film, Messala was voiced by Duncan Fraser. The character is quite different to the 1959 film. In this version he asks Ben-Hur
Ben-Hur (1959 film) 47 American cities to gauge teenage interest in the film. A high school study guide was also created and distributed. Sindlinger and Company was hired to conduct a nationwide survey to gauge the impact of the marketing campaign. In 1959 and 1960, more than $20 million in candy; children's tricycles in the shape of chariots; gowns; hair barrettes; items of jewelry; men's ties; bottles of perfume; "Ben-Her" and "Ben-His" towels; toy armor, helmets, and swords; umbrellas; and hardback and paperback versions of the novel (tied to the film with cover art) were sold. "Ben-Hur" premiered at Loew's State Theatre in